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Scanned  from  the  collection  of 

The  Museum  of  Modern  Art  Library 


Coordinated  by  the 

Media  History  Digital  Library 
www.mediahistoryproject.org 


Funded  by  a  donation  from 
David  Sorochty 


Digitized  by  the  Internet  Archive 

in  2013 


http://archive.org/details/motionpic42moti 


JUL1 


':■■.     1930 


VI 


otion 


METRO  -  GOLDWYN  -  MAYER 
DOES  IT  AGAIN!    THE 


METROGOLDWYN-MAYER'S 

Cosmopolitan  Production  tvith 

CHESTER  MORRIS  ROBT.  MONTGOMERY 

WALLACE  BEERY  LEWIS  STONE 

LEILA  HYAMS  GEORGE  F.  MARION 

Directed  by  George  Hill 


HOUSE 


AND  WHEN  YOU  THINK  OF   1930-1931 

think  about  "Big  House,"  "Divorcee"  "Caught 
Short"  and  the  flock  of  M'Q-M  hits  coming 
between  now  and  next  season* 


>OI.  \|||.  NO.  1 

Price  20  Cents 

Published   Weekly  $3.00 

■  right .  1930,  b                                                  Inc. 

Lo*  An«elct                                                    Slew  York 

Chicago 

I 


Now   a   GREATER   New    Show  World  Arises 
with  the  New  Season's  First  Record  Wrecker! 


W 


at 
the 


WITH   BYRD 
SOUTH  POLE" 


*****  MAE  TINEE  of  CHICAGO  TRIBUNE  smashes  prece- 
dent; gives  five  stars  to  "With  Byrd  at  the  South  Pole".  .  . 
"  Probably  the  greatest  movie  ever  made.  "  —  Editorial, 
Washington  Star.  "Everybody  should  see  it." — N.  Y.  Morning 
World.  Typical  of  nation-wide  comment  on  what  critics  call 
"the  greatest  picture  ever  made." 


A   FLOOD   OF   THE    GREATEST 
PRODUCT  IN   SCREEN   HISTORY! 


47  SPECIALS 


Harold  Lloyd 
Moran  &  Mack 
The  Spoilers 
Follow  Thru 
Marx  Brothers 
Manslaughter 
Monte  Carlo 
The  Little  Cafe 
Tom  Sawyer 
Huckleberry 

Finn 
Heads  Up 
Morocco 


Rose  of  the 

Rancho 
The  Sea  God 

Fighting 
Caravans 

The  Best  People 

The  General 

Scarab  Murder 
Case 

The  Right  to 

Love 
And  More! 


23  STAR  HITS 

• 

4  Richard  Arlen 
2  George  Bancroft 
4  Clara  Bow 

2  Nancy  Carroll 

3  Ruth  Chatterton-Clive  Brook 
3  Jack  Oakie 

2  William  Powell 

3  Buddy  Rogers 


Short  Features 

• 

104 

Paramount  Sound  News 

12 

Paramount  Pictorials 

104 

Paramount  Acts  (J  reel) 

26 

Paramount  Comedies 

(2  reels) 

18 

Paramount  Screen  Songs 
(I  reel) 

18 

Paramount  Talkartoons 
(1  reel) 

1930      JJULY       1930 

Sun       Hon  J^M    V*d        Inn       Fri        Sal 

2     3   (4)    5 

9   io  n  12 

16   17   15   19 

'4?/22  23  24  25  26 

29  30  31  "VfSr 


Join  in   the  Great  Nation- 


Wide    New    Year's    Olehrof  ion 


Paramount^  Greater  New  Show  World: 


ii 


with 


and  my  attendance 

increased  over  50% 

MSdtOIHSk 

SOUND-ON-FILM      # 


Has  actually 
been  in  daily  use 
since  the  first 
of  last  March. 

Fourteen  thea- 
tres have  been 
equipped. 

It  has  proved 
itself  superb. 
Now  it's  ready 
for  your  theatre. 


Phone,  Gene 

■ee  van 

426  Jefferson  Avenue 

^^^^^S!^^^^m^^  Y ..  A  Dr  i  1 

8.    1930          19 

Mr.    Carl  U.   ffaber ,J/^^^^^^^m^^^^^^^. 

ffebar  Uaohln 

j  Coa^" ^^~                               "^^w^^v 

69  Ruttar    3t 

'  2r   ^^                                   ^^^vs 

Rochester,   u 

J^/\...and  I  want         V\ 

Santlaman :  -/ 

f  /  you.  to  know  how  much^ 
/    I  appreciate  your  ser- ^ 

Tas   InetaLV 

raoently  If    J 

f  vioe  and  the  quality  of 

\     H0U 

\   Vbuob 

wonderful//    I 

'yoor  product. 

\  \r 

•ppraolatif    I 

You  mull 

l|om« 

to   you   fil    1 
oheorfufll    1 

Syncrodisk  Sound  On  Film 

1  Nm 

i  and  Disc   for  four  weeks 

Aft^f  4  V^ 

I  under  regular  operating 

m   Ipn- 

\   conditions,    I  cannot       i 

f  /flt- 

^  \  find  a  place  where   1/ 

^Z^^S^^s- 

i!^/\^  can  criticise  it^^/ 

y  ani 

^Rsb  Ine  as  . 

^^^W^  adversely,  ^^tj^ 

Ig  your 

Read  every 
word  .  .  . 
Written  by 
the  owners 
of  the  1st 
and  2nd 
installation. 


Export  Dept. 

15  Leight  St. 

New  York  City 

Cable  Address 
ARLAB 

New  York  City 


"HOMg 


V"Of, 


Si.,0';1* 


702    SOUTH    *A  T&£ 


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Write  Today! 

WEBER  MACHINE  CORP. 

ROCHESTER,  N.  V. 


59    ltd  I  1 1  It    ST. 


WARNER  BROS.  PRODUCT 


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fn>CS^B«^  "Vitaphone"  16  the  registered  trade-mark  of  the 

Vitaphone  Corporation  designating  its  products 


GREAT    CIRCUITS  NAIL 
TITAN   LIFTS  THE  TORI 


RADIO  TITAN  LIGHTS  THE  INDUSTRY  WITH 
THE    FLAME    OF    INSPIRED    SHOWMANSHIP 


Already  the  Thunder  of  Titan  Progress  Rings  Across 
the  World  as  Giant  Circuits  Quickly  Book  the  New 
Attractions.  Thirty-four  Super-shows . .  With  Amos 
'n'  Andy  in  the  Vanguard  •  .  •  Comprise  the  Sen- 
sational New  Pageant  of  the  Titans  ! 

.  .  .No  Fabled  Argosy  Ever  Swept  to  Victory  as 
Swiftly  as  the  Titan  Show  Machine  •  •  .  Now  in 
Its  Second  Year  and  Well  on  the  Way  to  Leader- 


ship •  .  .  Absolute  and  Supreme ! 


■'■■■  -■■;;. -'"■". 
.   ■  ■; :. 


;v.y.^f£0 


IADIO    SHOWS    AS 
OF    LEADERSHIP 


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PATHE'S    f  IRST 
TWC  SET  PACE  CN 


GREATER  PATHE  fulfills  its  promise  of  Specials  Only  in  its  pro- 


duction policy.  With  the  first  two  on  the  1930-31   program — 


SWING  HIGH  and  HOLIDAY — showing  simultaneously  on  Broadway, 


PATHE  is  setting   the   pace  for  super-showmanship  product. 


BCCADWAy 

Pathe  promised  super 
pictures  .  and  here's 
delivery! 


2  SHOTS  ERCM  THE  NEW 

PROGRAM    BATTERIES 
AND    2    BULLSEyES    ON 

DCC4DW4y 


GEO.  M.  COHAN 
THEATRE 

Opened    June    26    for 
I ndefi ni  te   run 


SWING    HIGH 

The  Musical   Thriller  of  the  Big  Top 
With  16  Famous  Stars 

HELEN  TWELVETREES  •  FRED  SCOTT  •  DOROTHY 
BURGESS  and  Chester  Conklin  ■  Ben  Turpin 
Nick  Stuart  •  Robert  Edeson  •  Stepin  Fetchit 
Daphne  Pollard  •  Sally  Starr  •  John  Sheehan 
Micky  Bennett  •  George  Fawcett  ■  Little  Billy 
Bryant  Washburn  ■  William  Langan 
Directed  by  JOSEPH  SANTLEY      •      Produced  by  £.  6.  DERR 


RIVOLI 
THEATRE 

Opened    July    3 
In  defi  ni  te    run 


fo 


if 


!t!f 


tfj'^WIIHVi".  t 


mW^is 


H  G  L I D  Ay 


Philip  Barry's  Sensational  Stage  Hit 

with  ANN  HARDING   •   MARY  ASTOR   •   EDWARD 

EVERETT  HORTON     •     ROBERT  AMES     •     HEDDA 

HOPPER 

Directed  by  EDWARD  H.  GRIFFITH  ■   Produced  by  E.  8    DERR 


THE  SHOWMAN 

for  July 

IVill  Be  Published  In 
Next  Weeks  Issue  of 

MOTION  PICTURE  NEWS 


Dated 


July  12th 


Presenting  articles  of  vital  interest  to  Showmen  in 
the  selection  of  the  right  equipment  for  the  right 
application  and  improved  methods  for  plant 
maintenance 

In  Addition  to  These  Regular-  Features 

Pictorial  Review  of   New  Theatres 
New  and  Improved  Equipment 
Projectionist's  Round  Table  Club 


VOLUME  XLII 
NUMBER  1 


Motion  Picture  News 


NEW  YORK  CITY 
JULY  5,  1930 


Doug  and  Mary  Retirement  to  Lead  to 
U.  A. — Paramount  Merger  by  Schenck? 


Author 
Holds  Up 
M-G-M 


Hollywood — M-G-M  was  anxious  to  produce  a  talker  re- 
make of  "The  Penalty"  during  the  coming  year,  with  Lon 
Chaney  starred  as  formerly.  Enthusiasm  of  Chaney  and 
studio  execs  was  at  red  hot  temperature  until  it  was  dis- 
covered that  the  author,  Gouvernor  Morris,  was  holding 
the  dialogue  rights  at  a  reported  price  of  $60,000. 

It  is  said  that  Goldwyn  originally  paid  about  $20,000 
for  the  screen  rights  to  the  novel  about  ten  years  ago. 


Members  of  Film 
Colony  Keeping 
Judges  on  Jump 

Hollywood — They're  doing  a  lot  of  court- 
ing these  days  in  the  film  colony,  and  it's 
beginning  to  look  as  if  the  judges  won't 
get   vacations. 

Clifton  A.  Edwards,  screen  and  radio  en- 
tertainer known  as  "Ukulele  Ike,"  who  sep- 
arated from  his  wife  two  years  ago,  wants 
a  property  settlement  set  aside  and  to  enjoin 
her  from  disposing  of  $150,000  worth  of  the 
goods  which  he  bestowed  upon  her  at  the 
altar. 

Mrs.  Faith  Cole  MacLean,  wife  of  Doug- 
las MacLean,  comedian,  is  in  Reno  reputed- 
ly to  establish  a  residence  preparatory  to 
filing  suit  for  divorce.  They've  been  mar- 
ried fifteen  years. 

Nils  Asther,  actor,  and  his  former  busi- 
ness manager,  J.  I.  Angus,  appeared  in  court 
to  defend  themselves  against  a  suit  for 
$600  filed  by  Louis  E.  Heifitz,  who  alleges 
that  sum  is  due  him  for  publicity  work. 

Harold  Lloyd  testified  in  Federal  Court 
in  the  $1,000,000  infringement  suit  brought 
by  the  widow  of  the  late  H.  C.  Witwer, 
humorist.  She  charges  that  he  plagiarized 
her  husband's  story,  "The  Emancipation  of 
Rodney,"    in    making    "The    Freshman." 

Harry  Langdon  is  still  making  daily  trips 
to  court  in  the  suit  of  Thomas  O'Brien,  who 
is  trying  to  collect  $11,500  from  the  come- 
dian for  alleged  alienation  of  his  wife's  af- 
fections. 


Loew  Switch  to  Fox 

Removes  "Speculation" 

Transfer  of  Loew  theatre  holdings  to 
Fox  Film  "removes  a  considerable  part"  of 
the  former's  "speculative  attraction,"  ac- 
cording to  a  Wall  Street  paper,  which  also 
points  out  that  "Fox  Theatres  is  not  likely 
to  show  any  substantial  earnings  this  vear." 


Tiffany  Execs 
Wrangling?  H — 
No!  All's  Rosy 

Tiffany  executives  are  looking  toward  the 
new  season  through  the  proverbial  rose- 
colored  glasses,  and  despite  reports,  are 
not  engaged  in  a  hot  tilt  over  policy  and 
workings  of  the  organization  for   1930-31. 

The  same  yarn  had  it  that  Phil  Gold- 
stone,  production  chief,  had  offered  to  buy 
the  company  outright,  and  this,  too,  was 
branded  by  the  home  office  as  "blah"  and 
"bunk." 


Hollywood  "Find"  Finds 
Sunrise  a  Fine  Hour — But! 

Hollywood — Catherine  Moylan,  who  won 
the  title  of  "Miss  Universe"  in  the  Galves- 
ton beauty  contest  which  got  her  a  contract 
with  M-G-M,  has  been  disillusioned  already, 
at  least  insofar  as  working  hours  are  con- 
cerned. 

Miss  Moylan  came  out  here  expecting  to 
start  work  in  late  afternoon  or  early  eve- 
ning, enabling  her  to  concentrate  on  morn- 
ing beauty  rests ;  but  imagine  her  surprise 
when  she  was  told  that  she  and  the  sun  must 
rise  simultaneously,  or  else. 


Musicians  in  Pit  6  Hours 
Daily,  Yet  Play  No  Music 

Ottawa — An  orchestra  pit  full  of  orchestra 
and  not  a  bar  of  music.  Sounds  like  a  riddle, 
it  is,  but  has  this  explanation:  The  musicians 
at  B.  F.  Keith's  are  in  the  throes  of  a  row 
with  Joe  Franklin,  manager  of  the  house, 
over  wage  scales.  They  demand  full  time 
for  the  summer  and  prefer  to  disregard  the 
notice  of  "services  no  longer  required" 
handed  to  them  when  vaudeville  was  cut  out 
for  the  summer. 


Fairbanks  Eager  to  Quit;  Con- 
flicts With  Joe  May  Change 
Mary's  Mind 


Originating  in  Hollywood  and  talked 
about  guardedly  in  New  York  is  the  follow- 
ing unconfirmed  story  about  the  status, 
present  and  future,  of  United  Artists : 

That  Mary  Pickford  and  Doug  Fairbanks, 
culminating  what  are  perhaps  the  longest 
as  well  as  the  most  successful  careers  of 
any  two  individual  performers  in  the  busi- 
ness, have  determined  to  retire,  thereby  plac- 
ing complete,  active  control  of  the  company 
which  they  helped  to  found  12  years  ago  in 
the  hands  of  Joe   Schenck. 

That  Schenck  will  then  attempt  to  work 
out  a  deal  swinging  U.  A.  into  one  of  the 
two  big  company  pools  toward  which  the  in- 
dustry is  rapidly  gravitating.  The  hunch  is 
that  the  company  around  which  United  will 
rally  is  Paramount. 

Two  More  Each,  Say  They 

Officially,  both  Pickford  and  Fairbanks 
declare  they  hold  contracts  with  United 
Artists  calling  for  deliver}-  of  two  more 
starring  vehicles  each.  At  their  rate  of  pro- 
duction, this  would  keep  them  actively  in 
production  for  two  more  years. 

Fairbanks,  who  has  just  made  a  deal 
with  Schenck  to  appear  with  Bebe  Daniels 
in  "Reaching  for  the  Moon,"  told  Motion 
Picture  News  in  Hollywood  that  he  would 
like  to  retire,  that  Mary  refuses  to  listen  to 
any  such  ideas  and  that  she  proposes  to 
produce  and  star  for  several  years  more. 
Doug  added  that  their  joint  investment  in 
Lnited  Artists  and  residual  value  in  the 
pictures  he  and  Mary  have  made  would 
make  it  obligatory  for  them  to  continue  for 
some  time.  In  the  meantime,  Fairbanks  has 
let  out  a  few  members  of  his  production 
staff  until,  he  says,  he  is  ready  to  start  a 
picture    of    his    own. 

Insiders  who  purport  to  be  familiar  with 
the  United  Artists  situation'  declare  Mary 
and  Schenck,  while  openly  in  accord,  have 
had  their  differences  in  matters  of  manage- 
ment and  operation.  They  trace  the  condition 
to  a  desire  on  Mary's  part  to  dominate  the 
organization  and.  if  that  failed  to  work  out, 
to  keep  the  control  sufficiently  split  to  pre- 
vent Schenck  or  any  other  individual  from 
becoming  the  sole  power  on  the  throne. 

Preparing  for  Merger 

If  developments  bear  out  the  rumor  that 

Mary  is  ready  to  quit,  the  inference  placed 

on  the  move   is  that  she  is  willing  to  step 

far  enough   into  the  background  to  permit 

(Continued  on  page  29) 


Vol.  XLII 


NEW  YORK  CITY,  JULY  5,  1930 


No.  1 


LEVEL  HEADS  ROUND  OUT 
A  SQUARE  DEAL 


THEY  sweated  and  they  toiled.  Out  of  the 
5-5-5  conferences — squabbles  notwithstand- 
ing-— will  emerge  a  new  standard  contract  if 
the  exhibitors  of  the  nation  ratify  it.  It  is  this 
writer's  opinion  that  the  approval  necessary  to 
make  the  instrument  operative  should  be  forthcom- 
ing.   The  faster,  the  better. 

After  all,  distributors,  bulwrarked  by  the  security 
of  their  theatre  holdings,  are  cracking  the  whip. 
The  trade  knows,  sometimes  to  its  sorrow,  that  they 
are  in  a  position  to  do  pretty  much  as  they  please. 
So  it  is  in  the  matter  of  contracts.  Yet,  conferring 
and  battling'  with  Abram  Myers,  a  new  draft  is  be- 
ing evolved. 

Myers  has  done  well  in  protecting  the  independ- 
ents5 interests  and,  while  whatever  agreement  for- 
mulating from  the  meeting  will  fall  far  short  of  the 
ultimate  in  buyer-seller  pacts,  in  concept  it  will  be 
squarer  and  more  equitable  than  any  of  its  prede- 
cessors.   Consequently,  it  rates  support. 

Sit  and  Hold  Tight 

THE  jury  is  still  out.     And  will  be  for  some 
little  time.     Therefore,  exhibitors,  don't  get 
excited  about  who  owns  what  in  the  patent 
fight  now  raging  on  several  fronts. 

De  Forest  claims  one  thing  and  may  be  right. 
Western  Electric  insists  its  calm  remains  unruffled. 
That,  too.  may  be  correct.  The  point  for  the  show- 
man to  remember  is  that  his  principal  job  is  to 
keep  the  box-office  flooded  with  dollars.  Which 
means  cobwebs  out  of  his  brain  and  full  attention 
to  the  many  immediate  problems  at  hand.  That's 
a  man-sized  job  these  days. 

Right  Under  Their  Very  Noses 

RGHT  here  in  New  York,  Paramount  Publix, 
strong  plank  in  the  Hays  structure,  has 
daily  been  demonstrating  that  which  the 
much-advertised  advertising  code  urges  not  to  do. 
The  theatre  is  the  Rivoli;  the  picture,  "The  Bad 
<  )iic"  and  the  display  a  graphic  lesson  in  choice 
anatomy  wrestling  between  Dolores  Del  Rio  and 
Eddie  i-owe. 


Yet  the  purity  complex  is  whipped  into  a  froth 
and  dished  out  for  the  newspapers  to  print  and 
for  the  ever-watchful  reform  element  to  make  capi- 
tal of. 

It's  amazing  how  silly  this  business  can  be. 

One  Mind  Production 

THE  Hollywood  type  of  genius:  a  lone,  soli- 
tary figure  controlling  the  manufacture  of 
anywhere  from  thirty  to  seventy  pictures  a 
year.  Watching  them  from  the  purchase  of  raw 
material  through  the  factory  and  so  eventually  into 
distribution. 

Little  reason  production  is  stereotyped  and  dull. 
Little  wonder  the  public  is  choking  in  the  mastica- 
tion process.  An  impossible  set-up,  yet  it  persists 
because  the  leaders  of  the  business  persistently 
avoid  the  vision  that  leads  to  the  light.  A  change 
in  the  system  is  vitally  necessary.  Xot  next  year. 
Today. 

The  Cowardly   Way 

DISTASTEFUL  stories  are  reaching  Xew 
Ycrk  concerning  the  tactics  used  by  at 
,  least  one  big  chain  in  annexing  new  the- 
atres. Gag  rule  of  the  most  virulent  type  is  the 
procedure. 

The  independent  exhibitor  is  being  coaxed,  then 
cajoled  and  finally  threatened.  He  is  being  told 
he  has  to  give  up — at  the  chain's  price;  that  if  he 
doesn't,  he  won't  get  pictures;  that  the  buyer  will 
build  if  he  can't  buy. 

And  in  Washington 

FODDER  for  the  official  critics  of  the  picture, 
business  in  Washington.  A  perfect  case  ot 
the  giant  attempting  to  swallow  the  pygmy 
and  an  excuse  to  unloose  an  entirely  new  flood  of 
agitation  against  this  industry. 

As  unwarranted  as  it  is  stupid,  this  is  the  type 
of  business  tactics  which  can  engender  nothing  but 
hostility  and  wreak  nothing  but  havoc  on  the  heads 
^)\  an  industry  that  should  know  better. 

K  A  X  X 


July  5,  1930 


M  o  t  i  o  n    P  i  c  t  a  r  e    X  e  w  s 


15 


What's  Putting  the  Skids 
Bankers  Are  Preparing  to 


on  Grosses? 
Ask  Leaders 


Nothing  But  the  Truth 

Hollywood — Discovered,  an  actor 
who  doesn't  mind  being  farmed  out 
to  another  producer  for  considerably 
more  than  his  contracted  agreement 
calls  for,  without  receiving  a  penny  of 
the  boss  producer's  profit. 

Yep,  they  say  that  Lew  Ayres,  said 
to  be  in  $200  a  week  class,  brought 
$2,500  per  week  from  Warners,  who 
paid  Universal  that  sum  weekly  for 
Ayres'  services  on  a  borrowing  ar- 
rangement. And  they  say  that  Lew 
was   tickled  to  death.     Well,   maybe. 


What  a  Racket 
Censors  Pull  on 
Portland  Indies! 


Portland,  Ore. — There's  always  something 
new  in  censorship.  The  latest  wrinkle  allows 
pictures  to  be  shown  in  downtown  first  runs 
and  bars  them  from  subsequent   stands. 

The  Allied  Exhibitors  of  the  Northwest 
raised  havoc  in  a  letter  to  Mayor  Baker. 
The  latter,  himself  a  showman  of  the  good 
old  days  before  censors  and  narrow-backed 
bluenoses,  agreed  that  the  independents  were 
fully  justified  and  told  them  that  he  would 
have  the  city  council  call  the  censors  "on 
the  mat"  for  their  unfair  actions. 

The  freak  practice  is  a  result  of  censors 
being  sold  the  idea  by  downtown  houses  to 
await  public  opinion  at  the  first  showing 
before  sharpening  the  shears,  which  gives 
the  first  runs  on  the  main  stem  spicy  dishes 
and  the  indies  plates  of  hash. 


Canada  Holdouts  Holding 
The  Bag  in  Publix  Sale 

Montreal — Holders  of  Famous  Players 
Canadian  common  who  failed  to  turn  in 
their  shares  for  Paramount  Publix  stock, 
following  purchase  of  the  Canadian  chain 
by  the  Zukor  organization,  are  in  a  sad  way. 

No  trading  in  the  old  shares  has  been 
reported  for  some  time  and  in  brokerage 
circles,  the  belief  prevails  that  the  stock  can 
no  longer  be  unloaded. 

Paramount  now  has  considerable  of  F. 
P.  common  in  its  possession,  but  a  number 
of  shares  are  still  outstanding.  It  looks  as 
if  they  will  remain  that  way. 

Paramount,  recently  listed  on  the  stock 
exchange  here,  is  very  active,  selling  cur- 
rently around  55,  or  15  points  under  the 
listed  price  of  70  at  which  the  issue  was 
admitted  to  trading  on  May  26. 


Some    Queries,   Pertinent   and 

Perhaps    Impertinent,    Are 

Heading  Industry's  Way 

Wall  Street  bankers  who  have  their 
money  invested  in  the  picture  industry  are 
asking  themselves  some  questions.  A  little 
later  on  those  same  questions,  plus  others 
which  may  prove  extremely  embarassing, 
will  be  dumped  into  the  laps  of  the  execu- 
tives of  several  leading  companies  accom- 
panied by  a  three-lettered  word*  that  spells 
"Why?" 

Fast  year,  when  talkers  were  still  a  box- 
office  novelty,  earnings  jumped  skyward. 
This  year,  the  bottom  has  been  dented,  if 
not  punctured ;  receipts  are  off  even  for  the 
summer  and  the  bankers  are  on  the  trail 
of  the  reason  or  reasons  why. 

After  the  Lowdown 

The  financial  giants  are  of  the  opinion 
that  sound  has  resulted  in  a  vastly  im- 
proved entertainment  medium.  If  that  is 
so,  they  argue,  why  should  business  be  off 
this  year  as  against  last.  The  dope,  perco- 
lating through  Times  Square  from  down- 
town, is  that  the  bankers  don't  know  them- 
selves, but  propose  to  have  the  executives, 
whose  organizations  they  are  financing,  an- 
swer  the   moot   question   for   them. 

They  have  some  ideas.  One  of  them  con- 
cerns the  calibre  of  production,  for  word 
has  seeped  downtown  that  pictures,  in  gen- 
eral, are  afflicted  with  too  much  of  the 
sameness  to  persistently  bring  in  the  public. 

Another  revolves  around  showmanship 
and  the  whole  question  of  whether  or  not 
current  regimes  are  sufficiently  strong  in 
manpower  to  keep  their  business  institu- 
tions going  at  a  proper  level  in  profits. 

In  the  meantime,  the  impression  pre- 
vails the  bankers  will  be  sufficiently  chary 
about  new  financing  Until  they  can  reassure 
themselves  that  everything  is  under  control. 


Jack  Oakie's  Kin  Dies 

Kansas  City — Mrs.  Harriet  Jump,  85, 
grandmother  of  Jack  Oakie,  is  dead  at  her 
home  here. 


Paralysis  Takes 
Another  Sock  at 
L.  A,  Exhibitors 


Fos  Angeles — A  light  outbreak  of  in- 
fantile paralysis  in  the  county  of  Fos 
Angeles  now  adds  to  the  woes  of  local 
i  licit  re  operators.  The  health  depart- 
ment, stating  need  for  great  care  to  pre- 
vent general  spread  of  the  isolated  cases 
now  current,  has  issued  warnings  to  par- 
ents  against  allowing  children  to  attend 
large  assemblies.  This  naturally  includes 
theatres,  with  houses  suffering  consider- 
ably, especially   in  the  neighborhoods. 

The  unusual  number  of  cases,  listed 
at  60  during  the  past  few  weeks,  re- 
sulted in  school  authorities  calling  off 
graduation  exercises  in  all  grammar 
schools. 


No  Secret  Now 

Several  years  ago  Rupert  Julian  fin- 
ished the  direction  of  "Merry  Go 
Round"  for  Universal,  after  von  Stro- 
heim  had  started  the  picture.  At  the 
time,  it  was  reported  that  Julian  de- 
manded he  get  no  directorial  credit  if 
he  took  over  the  picture — but  when  it 
was  completed  and  proved  a  success, 
Rupert  dusted  off  the  old  horn  to 
broadcast  his  accomplishments.  Now 
Julian  has  been  signed  again  by  Uni- 
versal to  direct  the  talker  remake  of 
"Merry  Go  Round,"  and  this  time  he 
can  take  all  bows  for  the  production 
without  having  Von  in  the  back- 
ground. 


Garbage  Cans  or 
No  Garbage  Cans, 
"We  Want  Dough" 


This  is  the  time  o'  year  when  chains  go 
to  work  on  advertising  budgets  for  their 
theatres,  an  operation  which  usually  results 
in  more  than  one  headache — at  the  home  of- 
fice and  in  managers'  headquarters. 

Managers  of  houses  controlled  by  one  of 
the  biggest  chains  in  the  country  this  week 
received  their  new  1930-31  figures,  which 
are  made  up  according  to  the  district  office's 
record  of  the  fixed  advertising  charges 
against  the  theatres,  plus  what  is  considered 
a  "reasonable  figure  to  be  spent  as  the  man- 
agers see  fit."  And,  along  with  the  meticu- 
lously laid  out  budget  plan  appeared  this 
neat  little  note : 

"Your  advertising  budgets  are  here ! 

"Box  office  results  will  be  the  gauge. 
Whether  you  spend  your  budget  money  on 
screaming  heralds  or  oil  paintings  on  gar- 
bage cans  means  nothing  to  us — if  the  re- 
sults show  at  the  box-office." 

Brutallv  frank. 


Query  Why  Films  Were 
Not  Included  in  Survey 

Washington — Somewhere  in  the  shuffle, 
motion  pictures  in  particular  and  amuse- 
ments at  large  were  left  out  of  the  reckon- 
ing when  Julius  H.  Barnes,  chairman  of  the 
National  Business  Survey  Conference,  made 
his  report  on  conditions  in  37  important 
industries. 

The  report  covered  May  and,  in  some  in- 
stances, the  first  five  months  of  the  year. 
The  range  of  industries  ran  from  electric 
railroads  to  shipbuilding,  but  not  a  line 
about  pictures. 


Doug  Receives  Tax  Rebate 

Fos  Angeles — Board  of  tax  appeals  at 
Washington  has  notified  Douglas  Fairbanks 
that  it  has  granted  his  tax  appeal,  which 
automatically  turns  back  to  Doug  $385,035 
for  an  overassessment  in  1917. 


16 


Motion   Picture    News 


July  5,  1930 


The    Insiders'    Outlook 


RKO  is  washing  up  as  fast  as  possible 
on  the  franchise  plan  entered  into 
with  Allied  States  Ass'n,  according 
to  the  railbirds.  There  is  to  be  no  sud- 
den dropping  of  the  axe,  the  company 
figuring  exhibitors  have  the  franchise 
sewed  up  for  five  years  if  they  want  to 
hold  out  and  insist  that  it  is  carried  out. 
The  gag  now  is  said  to  be  a  quiet  cam- 
paign to  secure  cancellation.  The  com- 
pany is  willing  to  make  concessions  on 
the  current  output  to  secure  release. 
Franchise  holders,  wise  to  the  racket,  are 
reported  as  insisting  upon  a  contract  for 
this  year's  product  as  the  price  of  tear- 
ing up  the  franchise.  If  the  company 
refuses  to  lay  it  on  the  line,  so  The 
Insiders  hear,  the  exhib  assumes  an  in- 
different air  and  says  in  effect,  "Let's 
go  through  with  the  franchise  agree- 
ment." 

Remember  Chicago? 

That  franchise  enterprise  on  the  part 
of  RKO  has  been  somewhat  of  a  burden 
from  the  start,  according  to  dopesters. 
It  will  be  recalled  that  the  RKO  sales 
force  found  itself  on  a  sleigh  ride  when 
the  subject  was  first  presented  them  at 
Chicago. 

At  that  time,  Lee  Marcus,  distribution 
chief,  came  to  the  Windy  City  with  a 
rider  which  asked  the  franchise  holder 
to  endorse  arbitration  and  to  abstain 
from  any  attacks  upon  the  Hays  organi- 
zation. It  seems  that  something  had 
happened  between  Hays  and  Hiram 
Brown  subsequently  to  the  enthusiastic 
reception  given  the  plan  some  time  be- 
fore by  the  big  moguls  of  RKO.  Pre- 
sented to  the  Allied  group  at  Chicago, 
Marcus'  rider  was  given  the  haha,  where- 
upon he  is  said  to  have  given  the  fran- 
chise plan  a  severe  lacing  before  the 
RKO  sales  force. 

There  followed  a  communication  by 
Abe  Myers,  Allied  chieftain,  to  David 
Sarnoff,  and  the  latter  is  declared  to 
have  given  prompt  and  firm  instructions 
to  Marcus  to  go  through  with  the  plan 
as  scheduled.  This  placed  Marcus  in 
the  predicament  of  having  to  resell  the 
franchise  plan,  after  previously  unsell- 
ing  his  men  on  it. 

Enthusiasm 

The  RKO  force,  so  it  goes,  has  blinked 
considerably,  wondered  what  it  was  all 
about,  and  then  went  home  undecided 
upon  just  what  to  do.  The  natural  re- 
sult would  have  been  apathy  in  peddling 
the  franchises,  and  that  is  exactly  what 


is  reported  to  have  taken  place.  At  least 
RKO  did  not  evidence  any  enthusiasm 
over  the  barnstorming  campaign  to  sell 
them,  as  did  Tiffany.  Now  the  company 
is  reported  pulling  up  stakes,  definitely 
swinging  over  to  the  other  side  of  the 
fence,  for  it  doesn't  take  a  lot  of  obser- 
vation   to    know   that    other    distributors 


Misery  Note 

WHEN  the  auditors  finished 
and  mopped  their  perspir- 
ing brows,  a  certain  national 
chain  discovered,  with  a  groan, 
that  its  loss  last  week  was  ex- 
actly $480,000. 

The  week  before,  the  same 
chain  broke  even.  Two  of  its 
first  rank  executives  haven't 
gotten  over  the  remarkable 
achievement  yet. 

And  that  was  over  two  weeks 
ago. 


were  plenty  peeved  over  that   franchise 
arrangement. 

Possibly  some  of  the  first  runs  that 
RKO  and  Tiffany  didn't  get  have  a  bear- 
ing on  this.     Mebbe  so. 

When  Brains  Reel 

Hot  weather  is  no  time  to  start  a  cru- 
sade, but  this  particular  Insider  has  a 
pet  aversion  that  he's  got  to  get  off  his 
chest,  regardless  of  the  season. 

The  other  day,  in  looking  through  a 
dictionary  (not  for  adjectives)  he  came 
across  this  definition : 

"Selfish  or  unfair  utilization." 

And  the  industry  is  guilty  of  it  every 
day. 

That  sounds  like  muckraking,  but  the 
word  defined  thusly  is  exploitation.  It 
also  means  "to  profit  illegitimately"  and 
"to  draw  an  illegitimate  profit  from." 

Common  usage  of  the  word  in  -this 
business  has  given  it  a  lily-white  mean- 
ing, but  Noah  Webster  differs — and  he's 
the  final  authority. 

If  we  can  get  a  coupla  converts  we'll 
start  the  crusade  against  exploiting  the 
word  exploitation.  We'll  even  go  so  far 
as  to  suggest  the  word  "promotion"  in 
its  place. 

Neckers  and  the  B.  0. 

"People  are  getting  tired  of  talkers," 
is  the  cryptic  manner  in  which  a  promi- 


nent exhibitor  leader  sums  up  what  he 
says  is  one  of  the  principal  reasons  for 
the  present  state  of  theatre  business.  In- 
dependents, he  says,  are  being  killed  off 
at  a  rapid  rate  because  of  the  reaction 
he  declares  has  set  in  and,  being  unable 
to  stand  the  gag  of  dwindling  box  office 
receipts,  are  being  forced  to  throw  up 
the  sponge. 

The  sacrifice  of  action  in  dialogue  pic- 
tures he  ascribes  to  the  feeling  on  talkers 
which  he  declares  exists.  Patrons  also 
are  finding  that  talkers  impose  restrictions 
which  they  resent.  If  they  carry  on  any 
kind  of  conversation,  he  declares,  "an 
usher  taps  them  on  the  shoulder  and 
warns  them  to  desist  or  take  the  air." 
Talkers  also  have  put  a  crimp  in  necking 
in  the  theatre,  he  states,  "and  whether  we 
like  it  or  not,  neckers  have  an  important 
bearing  on  box  office  receipts,  which  are 
dropping  due  to  the  loss  of  this  business." 

Every  Knock  a  Boost 

A  knock,  alleged  (of  course)  by  the 
Hays  association  on  a  picture  evidently 
is  considered  a  boost  out  Minneapolis 
way,  judging  by  the  way  "White  Cargo" 
is  knocking  'em  over  this  week.  Played 
at  the  Shubert,  stock  house,  which  is  off 
the  picture  house  street,  and  unrefriger- 
ated,  the  film  is  clicking  big  despite  the 
opposition  of  the  Byrd  film  at  Century 
and  Will  Rogers  in  person  with  "So  This 
Is  London." 

The  theatre  is  playing  up  the  claim 
that  the  picture  was  banned  by  Hays  as 
screen  material.  Newspaper  critics  are 
not  so  hot  for  the  film,  but  independents 
recall  that  they  weren't  for  "Ingagi" 
either,  although  that  film,  declared 
frowned  on  by  the  Hays  office,  seems  to 
be  hitting  in  the  Northwest  sector. 

What  price  knocks  now? 

The  Reason  Why 

A  w.  k.  press  agent  about  town,  har- 
assed and  verbally  mauled  by  the  eccen- 
tricities of  the  man  who  pays  his  salary 
check,  talking  about  Empeenews: 

"Know  what  I  like  about  your  sheet?" 
he  said  to  this  Insider. 

"No.  What?"  was  the  quavering 
reply. 

"Fact  that  you  say  in  print  all  the 
things  about  this  1— — y  company  I  work 
for,  but  can't  afford  to  say." 

THE      INSIDERS 


Published  weekly  by   Motion   Picture   News,   Inc.     I  ded    in   September,   1913.    Pub lication,  I  J^nal  and  General  Offices:  ^.f'^nil^venueN^Y^k  Ctt*  »[•«£ 

mond    h.    Gallagher,    Aavi 
Michigan  Avenue,  Harry  E 
Foreign,   $10.00.     Copyright 


July  5,  1930 


Motion    Picture    X  e  w  s 


17 


Exhibitors  Expected  To  Show  Speed  in 
Ratifying  "Moral  Arbitration"  Contract 


Different 

Atlantic  City — "There  is  a  different 
attitude,"  was  the  way  one  prominent 
5-5-5  conferee  characterized  meetings 
on  the  new  contract  as  against  the 
sessions  at  Chicago  two  years  ago. 
"At  that  time,"  he  said,  "it  was  all 
antagonism,  and  there  was  16  days  of 
fighting  tooth  and  nail.  The  new  de- 
liberations, however,  are  being  char- 
acterized by  a  spirit  of  fairness  and  a 
desire  to  work  for  the  common  good. 
The  contract  should  reflect  this  new 
spirit." 


Disputes  Slated 
For  New  Board 
Of  Conciliation 


Atlantic  City — Proposition  made  by 
Abram  Myers  that  arbitrators  be  permitted 
to  go  outside  the  terms  of  the  contract  in 
determining  the  equity  of  a  case  was  reject- 
ed by  Sidney  R.  Kent  just  before  the  noon 
adjournment  on   Wednesday. 

During  the  recess  a  compromise  plan  was 
prepared  to  the  effect  that  where  a  majority 
of  the  arbitrators  agreed  that  there  were 
exceptional  phases  in  any  case  where  the 
contract  terms  stood  in  the  way  of  complete 
adjustment  that  they  recommend  to  a  central 
court  in  New  York  a  review  of  the  matter. 
This  court  would  be  composed  of  two  dis- 
tributors and  two  exhibitors  and  a  possible 
fifth  member  selected  as  required  from  out- 
side the  industry.  Its  decision  would  be 
final. 

Myers  said  that  the  language  of  the  sub- 
stitute was  ambiguous.  Here  a  heated  dis- 
cussion took  place  between  Hess  and  Myers. 

At  this  point  one  of  the  bigger  distributors 
sent  in  word  from  New  York  that  it  would 
not  agree  to  any  proposition  which  would 
admit  of  consideration  of  matters  outside 
the  contract,  as  that  would  put  the  business 
in  the  hands  of  the  arbitrators. 

During  the  morning  session  it  was  agreed 
that  in  arbitrations  the  members  of  the 
board  be  selected  from  two  panels  of  ten 
each  with  two  from  each  side  and  that  if 
these  arbitrators  cannot  agree  a  fifth  is  to 
be  selected  from  outside  the  industry. 

A  system  of  compensating  arbitrators  was 
agreed  upon.  Complainants,  not  members  of 
exhibitor  organizations,  will  be  obliged  to 
use  the  arbitration  system  without  the  par- 
ticipation of  organization  arbitrators,  the 
loser  paying  the   fifth   arbitrator's   expense. 

The  final  work  of  the  meeting  was  an 
agreement  to  create  a  conciliation  board  to 
adjudicate  exceptional  cases.  This  board  will 
be  composed  of  representatives  of  distribu- 
tors and  exhibitors  and  on  such  cases  its 
decision  will  be  final.  When  a  case  is  before 
an  arbitration  board  and  presents  aspects 
outside  the  contract  provisions,  it  may  either 
be  sent  to  this  conciliation  board  or  auto- 
matically go  to  this  board  for  settlement. 


5-5-5  Hurdles  Jams  and  U. 
Contempt    Bugaboo    In 
Drafting  Pact 


S. 


Its  speedy  ratification  by  98  per  cent  of 
the  nation's  exhibitors  predicted  by  its  spon- 
sors,  draft  of  the  new  standard  license  agree- 
ment has  been  completed  and  soon  will  be 
ready  for  submission  to  the  rank  and  file 
of  theatre  owners.  The  new  agreement  will 
go  into  effect  as  soon  as  ratified  and  will  be 
retroactive  to  apply  to  1930-31  season  con- 
tracts. 

The  new  contract,  which  will  establish  a 
voluntary  system  of  arbitration  in  the  in- 
dustry, virtually  was  completed  Wednesday 
when  representatives  of  the  distributors,  the 
M.P.T.O.A..  Allied  States  Ass'n.  and  affili- 
ated exhibitors  came  to  agreement  upon 
controversial  terms,  which  had  been  held 
over  from  the  conferences  of  sub-committees 
of  the  various  groups.  The  only  clause  left 
open  is  that  which  seeks  to  warrant  the 
theatre  has  paid  its  music  tax.  A  study  of 
producers'  recording  contract  is  to  be  made 
to  determine  phraseology  of  this  point. 

Some  of  the  Benefits 

Major  benefits  secured  in  the  new  con- 
tract by  each  group  are : 

Distributors — Return  of  a  system  of  arbi- 
tration. 

Unaffiliated  exhibitors — Privilege  of  five 
per  cent  cancellation  on  blocks  of  20  without 
payment  for  films  excluded. 

Affiliated  exhibitors — Ban  on  advertising 
of  pictures  by  subsequent  run  before  com- 
pletion of  showing  at  prior  run,  unless  sub- 
sequent follows  prior  run  house  by  15  days 
or  less. 

Proceeding  warily  lest  they  violate  any 
of  the  provisions  of  the  Thacher  decree  al- 
leging a  conspiracy  in  the  compulsory  ar- 
bitration system  which  the  court  outlawed, 
committee  members  hurdled  difficulties  and 
disagreements  which  at  times  threatened  to 
break  up  the  conference,  to  emerge  with  a 
proposed  standard  agreement. 

All  exhibitors  of  the  United  States  are  to 
be  asked  to  accept  the  new  agre«ment, 
but  will  not  be  compelled  to  do  so.  If  they 
do  not  wish  to  accept  the  new  form,  they  will 
be  sold  pictures  on  the  various  individual 
forms  being  used  today  by  the  respective 
companies. 

Arbitration  Optional 

No  exhibitor  will  be  bound  to  accept  ar- 
bitration. If  they  elect  to  adopt  the  standard 
form,  they  will  have  the  option  of  agreeing 
to  or  crossing  out  the  arbitration  agreement. 
The  distributor  is  to  have  a  similar  option. 
(Continued  on  page   20) 


Repartee 

Atlantic  City — First  runs  are  more 
ethical  in  their  advertising  than  sub- 
sequent runs,  declared  Ed  Schiller  of 
Loew's  at  the  5-5-5  confab. 

"Sure,"  replies  Al  Steffes,  Northwest 
exhibition  leader,  "there  are  fewer  of 
them." 


Wants  Indictments 

Washington — Indictment  of  all  par- 
ticipants in  the  5-5-5  conferences  held 
this  week  at  Atlantic  City  has  been 
demanded  of  the  Dept.  of  Justice  by 
Frank  J.  Rembusch,  Indiana  exhibitor, 
according  to  information  received  by 
Motion  Picture  News.  His  complaint 
to  the  department  contends,  it  is 
understood,  that  the  conference  vio- 
lates the  Thacher  decree,  which  ruled 
the  arbitration  system  in  the  industry 
illegal.  Officials  of  the  department 
decline  to  comment  on  the  Rembusch 
demand,  for  complaints  to  the  depart- 
ment are  not  made  public. 


Way  Cleared  for 
Distributors  to 
Obtain  Deposits 


Atlantic  City — Fearful  of  violating  any 
provisions  of  the  Thacher  decree  restrain- 
ing compulsory  arbitration  or  any  concerted 
effort  which  might  have  the  effect  of  com- 
pulsory arbitration,  the  contract  committee 
declined  to  consider  a  deposit  clause  for 
exhibitors  who  refuse  to  agree  to  arbitra- 
tion. No  mention  of  deposits  will  be  made 
in  the  contract. 

Exhibitor  members  of  the  committee, 
however,  admit  the  right  of  the  individual 
distributor  to  demand  a  deposit  to  insure 
fulfillment  of  contract,  as  is  being  done  un- 
der the  varied  forms  of  contract  which  have 
been  used  since  the  arbitration  system  was 
outlawed.  This  system  will  be  continued 
by  distributors,  acting  individually  and  de- 
manding deposits  in  individual  cases  as  they 
see  fit. 

Distributors  are  enabled  to  write  in  a 
deposit  clause  in  their  individual  contracts 
through  the  right  given  them  by  the  con- 
tract committee  to  add  clauses  which  shall 
not  be  inconsistent  with  the  provisions  of 
the  standard  license  agreement. 


Block  System  Demanded 
By  Exhibs,  Kent  Avers 

Atlantic  City — Exhibitors  want  pictures 
sold  under  the  block  booking  system  and 
wouldn't  let  distributors  sell  them  any  other 
way,  according  to  Sidney  Kent.  Of  the 
1,250  accounts  sold  on  the  new  Paramount 
contract,  only  five  have  declined  to  contract 
for  the  unnamed  10  pictures  on  the  program, 
he  said.  Paramount  gave  exhibitors  the 
option  of  taking  or  refusing  the  pictures 
which  were  not  listed  in  the  announcement. 
Kent  declared  that  five  per  cent  of  the  na- 
tion's exhibitors  would  not  support  am 
action  against  the  block  booking  system. 


18 


M o t i o n    P i c tare    X e 


w  s 


July  5,  1930 


Arbitration  by 
"Moral"  Mode  Is 
5-5-5  Solution 


Atlantic  City — Moral  arbitration  in  the 
industry,  agreed  to  by  the  5-5-5  conferences 
and  embodied  in  the  new  standard  license 
agreement,  will  be  conducted  as  an  experi- 
ment  to   determine   its   effectiveness. 

"We  are  willing  to  at  least  try  voluntary 
arbitration,  and  it  it's  no  good  we'll  junk 
it,"  Sidney  Kent,  sponsor  and  chairman  ot 
the  contract  conferences,  said. 

The  system  provides  for  a  board  of  four 
members  in  each  key  city,  two  to  be  chosen 
by  the  distributors  and  two  by  the  exhibitor, 
and  the  four  to  select  a  fifth  arbitrator  in 
case  of  deadlock.  Preference  of  the  Allied 
States  Ass'n  group  for  a  1-1-1  system  pro- 
vided a  near  deadlock  Tuesday,  which  was 
broken  on  Wednesday,  with  the  board  of 
four  members  agreement.  Distributors  op- 
posed the  1-1-1  system  as  presenting  danger 
of  professional  arbitrators,  pointing  out  that 
the  third  member  would  decide  practically 
all  cases,  as  the  other  two  would  be  in  ef- 
fect advocates  of  their  respective  litigants. 


Theatre  Voting 
Unit  Plan  Gets 
Biechele  Praise 


Atlantic  City — Revision  of  memberships 
of  the  Kansas  and  western  Missouri  ex- 
hibitor unit  to  make  the  theatre  the  unit 
of  voting  and  the  holder  of  membership 
rather  than  the  exhibitor  will  greatly 
strengthen  and  otherwise  benefit  the  organi- 
zation, declares  R.  R.  Biechele,  veteran 
former  president,  who  is  an  M.  P.  T.  O.  A. 
contract    committee    member. 

The  change  of  the  organization's  operat- 
ing plan  was  made  at  the  association's  an- 
nual convention  held  recently  at  Topeka. 
The  new  policy  assures  the  organization  of 
the  financial  support  of  the  chains,  as  well 
as  makes  available  the  services  of  chain 
managers,  a  number  of  whom  are  prominent 
in  community  and  exhibitor  affairs.  Man- 
agers now  are  classed  the  same  as  inde- 
pendent exhibitors,  so  far  as  the  organiza- 
tion   is    concerned. 


Still  a  Nickel 

Atlantic  City — Texas  still  has  a 
number  of  theatres  which  charge  an 
admission  of  five  cents  for  kids,  ac- 
cording to  Col.  H.  A.  Cole,  head  of 
the  Texas  exhibitor  unit.  These 
houses  are  scaled  at  five  and  15  cents, 
he  says.  He  put  up  an  argument  for 
retention  of  the  kid  scale  at  the  con- 
tract conferences,  with  result  that  the 
dime  minimum  applies  only  to  adults. 


Seek  Dignified 
Checking  Plan, 
Kent  Declares 


Atlantic  City — Distributors  are  seeking  to 
work  out  efficient  machinery  for  the  check- 
ing of  percentage  engagements,  but  are 
meeting  with  considerable  difficulty  in  map- 
ping a  system  which  will  prove  satisfac- 
tory to  them  and  to  exhibitors,  according  to 
Sidney  R.  Kent. 

The  present  system,  he  says,  is  "objec- 
tionable both  ways,"  distributors  having  a 
hard  time  obtaining  checkers  who  are  hon- 
est, personable  and  who  will  keep  secret 
the  information  received.  Plan  to  employ 
expert  accountants  for  the  purpose  struck 
a  snag  when  the  accountant  firms  declined 
to  guarantee  service  the  first  three  months 
of  the  year,  when  they  are  busy  on  annual 
audits  of  commercial  firms.  Distributors, 
Kent  says,  can  not  work  on  a  nine-month 
schedule,  but  will  employ  accountants  when- 
ever possible  and  practical. 

A  dignified  plan  of  checking,  which  will 
meet  the  approval  of  distributors  and  ex- 
hibitors is  sought,  according  to  Kent,  who 
declares  a  common  sense  handling  of  the 
problem  is  essential.  He  declares  exhibitors 
justified  in  their  protests  against  evils  of  the 
present  system,  particularly  the  divulging  of 
information  and  conduct  and  appearance  of 
some  checkers. 

The  new  contract  is  to  carry  a  warranty 
by  distributors  that  the  information  received 
by  checkers  is  not  to  be  divulged  except  to 
the  distributors.  Violations  will  be  handled 
by  arbitration. 

Universal,  it  is  said,  has  abandoned. plans 
to  employ  the  Burns  Detective  Agency  to 
check  its  percentage  runs.  Exhibitors  were 
reported  resentful  of  such  a  set-up. 


Miller  Wants 

Overloading 

Code 


Atlantic  City— "We  have  a  production  code  and  an  ad- 
vertising code  and  other  codes  are  being  framed.  Why 
not  a  code  of  buying  and  selling  to  eliminate  the  practice 
of  overloading  the  little  fellow  through  the  all  or  none 
policy,  while  allowing  the  chains  to  pick  their  product?" 
That  was  the  declaration  of  Jack  Miller.  Chicago,  during 
the  contract  meetings.  "Forcing  clucks  on  the  little  fellow 
is   unethical." 

Miller  insisted  that  in  cities  where  an  affiliated  chain 
operates,  the  subsequent  runs  be  relieved  of  company  pic- 
tures which  its  own  theatres  do  not  play. 

"If  they  are  so  lousy  your  own  houses  won't  play  them, 
why  force  them  on  us?"  he  demanded  of  distributors.  No 
action  was  taken  on  his  demand. 


Warners,  1st  Nat,, 
Block  Ousting 
Of  Score  Charges 


Atlantic  City — Score  charges,  right  or 
wrong,  are  a  matter  of  company  policy  and 
cannot  be  eliminated  by  an  industry  con- 
tract. If  exhibitors  want  to  "get  somewhere" 
in  their  campaign  to  eliminate  score  charges, 
they  should  make  representations  to  each 
company  direct.  Score  charges  are  gradually 
dwindling  and  dying  out,  so  that  the  mat- 
ter may  be  expected  to  right  itself. 

These  were  the  conclusions  made  by  the 
contract  committee  in  passing  over  the  con- 
troversial question.  Exhibitors,  affiliated  and 
unaffiliated,  denounced  the  segregation  of 
score  charges  as  unfair,  but  admitted  that 
the  refusal  of  Warners  and  First  National 
to  abandon  the  score  charge,  collected  By 
Vitaphone,  blocked  other  distributors  in 
seeking  universal  abolition  of  the  charge. 

"Leave  Warners  and  First  National  out 
of  the  contract  if  they  won't  co-operate  on 
this,"  was  the  suggestion  made  by  W.  A. 
Steffes  of  Minneapolis.  No  action  was  taken 
in  the  matter,  the  exhibitors  indicating  they 
may  ask  each  company  for  a  declaration 
of  company  policy  on  the  subject  of  music 
scores. 


Contract  "Trade" 
Skeleton  Rattles 
In  Confab  Closet 


Atlantic  City — That  "trade"  on  arbitra- 
tion made  by  the  contract  committee  at  Chi- 
cago proved  something  of  a  skeleton  in  the 
closet  which  rattled  ominously  at  the  5-5-5 
conferences,  precipitating  heated  discussion 
on  the  subject. 

Members  of  the  Allied  group  denied  they 
had  endorsed  the  old  arbitration  system  at 
the  Trade  Practice  Conference,  stating  that 
they  endorsed  "an,"  not  "the,"  arbitration 
system  as  a  fair  trade  practice.  At  the 
Chicago  meeting,  the  exhibitors  pointed  out. 
they  agreed  to  a  retention  of  the  arbitra- 
tion system  in  the  contract  in  return  for 
proposed  financing  of  exhibitor  organiza- 
tions by  distributors.  This  plan  never  was 
carried  out.  The  subject  led  to  heated  dis- 
cussion between  H.  M.  Richey,  Michigan. 
and  Gabriel  L.  Hess,  the  latter  at  one  point 
calling  Richey  a  liar.  Abram  F.  Myers. 
Allied  head,  who  at  the  time  was  chairman 
of  the  Trade  Practice  Conference,  denied 
he  had  advised  the  exhibitor  group  in  its 
deliberations  on  the   contract. 


Exhibitors  to  Know  When 
Films  Ready  Under  Plan 

Atlantic  City — Exhibitors  will  know  just 
when  they  may  play  a  picture  under  the 
new  contract,  which  specifies  that  a  picture 
must  be  dated,  played  or  paid  for  within 
90  days  after  availability.  After  that,  time 
elapsed  cats  into  the  theatre's  protection 
time,  but  in  no  case,  in  the  absence  of  a 
playing  arrangement,  is  the  time  limit  to 
exceed  1  JO  days. 


July  5,  1930 


Motion    Picture    News 


19 


Unethical  Ads  by 
Subsequent  Runs 
Are  Outlawed 


Atlantic  City — Suburban  houses  have  the 
right  to  try  to  keep  people  in  their  neigh- 
borhoods, just  as  first  runs  have  the  right 
to  try  to  bring  them  downtown,  provided 
advertising  used  is  ethical  and  fair. 

Subsequent  runs  must  not  advertise,  ex- 
cept in  the  theatre,  pictures  being  shown  by 
a  prior  run,  unless  the  prior  run's  protec- 
tion is  15  days  or  less.  This  fixing  of  a  time 
limit  is  included  in  a  clause  of  the  new 
contract.  Violation  calls  for  arbitration  ac- 
tion or  cancellation  of  the  contract.  Ex- 
hibitors are  not  precluded  from  advertising 
product  they  have  bought,  but  are  not  to 
do  so  unethically. 

The  fight  on  time  in  which  a  subsequent 
run  may  advertise  a  coming  attraction  dur- 
ing a  prior  engagement  for  a  time  threat- 
ened to  deadlock  the  contract  meetings,  with 
the  affiliated  and  unaffiliated  exhibitors  at 
odds  on  the  subject.  The  affiliated,  through 
E.  A.  Schiller,  contended  the  first  run  is 
entitled  to  advertising  protection,  and  the 
independents  insisting  that  the  15-day  lee- 
way was  essential  to  conduct  of  their  busi- 
ness. 

The  chief  difficulty  was  the  handling  of 
penalties  for  exhibitors  who  decline  arbitra- 
tion, but  this  was  solved  when  the  cancel- 
lation proviso  was  made  subordinate  to  ar- 
bitration rules  where  they  apply.  The  solu- 
tion was  suggested  by  Abram  F.  Myers 
after  hours  of  discussion  which  consumed  a 
large  portion  of  the  first  two  days'  meetings. 

The  clause  hits  particularly  at  the  adver- 
tising of  films  by  subsequent  runs  calling 
attention  to  the  lower  admissions  to  be 
charged,  when  such  advertising  is  used  be- 
fore the  end  of  the  prior  run. 


Overbuilding  and 
Zoning  Referred 
To  Arbitrators 


Atlantic  City — Zoning  and  over-building 
arc  matters  for  arbitration  boards  to  con- 
sider, so  will  not  be  embodied  or  disposed 
of  in  the  new  contract,  the  5-5-5  confer- 
ence decided  in  passing  up  these  subjects 
after  brief  discussion. 

The  only  principal  point  at  issue  between 
distributors  and  the  Allied  group  is  the 
question  of  a  national  appeal  board  to  ar- 
bitrate disputes  on  the  two  subjects.  Other- 
wise, the  machinery  sugested  is  being  set 
up  throughout  the  country,  Gabriel  L.  Hess 
[jointed  out.  Zoning  agreements  already 
have  been  made  at  Los  Angeles,  Detroit 
and   Kansas   City. 

Both  Hess  and  S.  R.  Kent  denied  any 
bad  faith  on  the  part  of  distributors  in  go- 
ing ahead  with  zoning,  while  the  subject 
was  pending  before  the  adjourned  confer- 
ence meetings,  stating  that  the  step  was 
necessary  in  getting  the  new  selling  season 
under    way. 


Check  and  Double  Check 

Atlantic  City — Something  new  in 
checking  percentage  runs  has  been 
introduced  in  Michigan,  according  to 
H.  M.  Richey.  One  checker  is  em- 
ployed as  an  auditor  to  keep  track  of 
the  number  of  tickets  sold,  the  other 
as  a  spotter  to  keep  the  checker 
honest. 


Portland  Two  Bit 

Houses  Need  Help 

But  Chains  Balk 


Portland — Although  consensus  of  opinion 
discloses  a  belief  that  25  cent  houses  should 
be  given  more  consideration,  chain  represen- 
tatives here  are  holding  out  for  a  56  day 
clearance,  while  independents  and  distribu- 
tors demand  a  45  day  limit  on  protection. 
The  members  of  each  are  reporting  back  to 
their  groups  in  an  effort  to  reach  agreement 
on  zoning  of  this  territory. 

Thirty  exhibitors  and  distributors  meet- 
ing here  named  a  committee  of  three  each 
from  independents,  chains  and  distributors. 
The  meeting  patterned  its  proposed  sched- 
ule in  part  after  the  Los  Angeles  plan,  as 
exclusively  published  by  Motion  Picture 
News.  V.  B.  Kenworthy.  Albany,  Ore.,  ex- 
hibitor, was  chairman  of  the  meeting. 


Seattle — No  meeting  on  zoning  has  been 
scheduled  here. 


Jersey  Exhibitors  Plan 
Appeal  for  U.  S.  Aid 

Atlantic  City — New  Jersey  exhibitors  in- 
tend to  go  through  with  their  fight  to  secure 
Federal  relief  from  what  they  term  the 
unreasonable  protection  given  circuits  of  the 
state,  they  emphasized  at  their  convention 
here  instructing  officials  to  proceed.  The 
matter  is  to  be  laid  before  government 
officials  and  the  Federal  grand  jury.  The 
convention  here  accepted  Joseph  M.  Seider's 
determination  to  withdraw  as  president  and 
elected  "Sig"  .Samuelson  to  the  post  and  as 
a  director  of  Allied  States  Ass'n.  Other 
officers  are :  Peters  Adams  and  Sam  War- 
balow,  vice-presidents  ;  Frank  Warren,  trea- 
surer; Henry  Nelson,  secretary;  Thornton 
Kelly,  alternate  to  Samuelson  on  Allied 
board. 


5%  Cancellation 
Privilege  Won 
By  Independents 


Atlantic  City — Waiver  by  Col.  E.  A. 
Schiller  of  Loew's  and  Sam  Dembow  of 
Publix  of  their  demand  that  all  exhibitors 
be  treated  alike  in  the  matter  of  elimina- 
tions paved  the  way  for  a  five  per  cent  can- 
cellation privilege  without  payment  for  ex- 
hibitors whose  average  rental  is  $250  or 
less. 

His  action  climaxed  a  fight  on  the  sub- 
ject which  for  a  time  threatened  either  the 
withdrawal  of  the  cancellation  clause  in  all 
contracts  or  breakdown  of  the  conference. 

The  independents  had  begun  to  sus- 
pect that  an  act  was  being  staged,  probably 
for  the  purpose  of  eliminating  any  cancel- 
lations. A  straight  five  per  cent  cancella- 
tion on  all  contracts  for  blocks  of  20  pic- 
tures or  more  had  been  agreed  to  tentatively 
on  Monday,  but  on  Tuesday  Sidney  Kent 
announced  that  distributors  in  New  York, 
while  wanting  to  help  the  small  exhibitor, 
were  averse  to  a  straight  cancellation  clause 
for  all  theatres.  The  position  was  that  the 
larger  houses'  buying  power  made  up  the 
difference.  The  suggestion  was  to  apply  the 
clause  on  contracts  for  theatres  whose  av- 
erage rental  is  $150  or  less. 

Schiller  Drops  Objection 

Schiller  charged  this  was  unfair  discrim- 
ination against  the  larger  exhibitors,  but 
after  argument  and  the  raising  of  the  ante 
to  houses  whose  average  rental  is  $250, 
waived  his  objections. 

The  original  clause  was  adopted  as  a 
compromise  after  independent  exhibitors 
had  asked  for  a  10  per  cent  elimination  privi- 
lege, claiming  it  essential-  to  operation  of 
small  theatres.  They  declared  the  selectivity 
granted  to  big  houses  and  circuits  should  be 
extended  to  them,  rather  than  "competition 
shut  off"  through  all-or-none  sales  policies. 

Under  terms  of  the  clause,  the  exhibitor 
pays  for  the  pictures  cancelled  and  the 
amount  is  rebated  when  the  contract  is  com- 
pleted. 


Boleslavsky  Switches 

Hollywood — Securing  release  of  his  term 
contract  with  Pathe,  Richard  Boleslavsky 
has  signed  with  Columbia  to  direct  for  that 
organization.  His  first  assignment  will  be 
direction  of  "The  Return  of  the  Lone 
Wolf."  which  will  feature  Bert  Lvtell. 


Cancellation 

Privilege 

Ignored 


Atlantic  City — Few  exhibitors  took  advantage  of  the  can- 
cellation clause  in  the  standard  contract,  sales  managers 
point  out.  Under  terms  of  the  contract,  the  exhibitor  was 
privileged  to  cancel  ten  per  cent  of  the  pictures  on  the 
contract,  by  paying  one-half  the  rental  of  films  cancelled, 
provided  he  bought  the  entire  output  offered  by  the  dis- 
tributor. 

Not  ten  pictures  were  cancelled  last  year  by  Paramount 
accounts  under  terms  of  the  contract,  and  M-G-M  and 
United    Artists    had   few   cancellations,   it   was   stated. 

Exhibitors  countered  with  the  declaration  "the  little 
fellow"  couldn't  afford  to  pay  the  50  per  cent  film  rental 
in  order  to  shelve  pictures  and  charged  that  some  sales- 
men sold  only  51  pictures  included  in  blocks  of  52,  in 
order  to  deprive  the  exhibitor  of  his  cancellation  privilege. 


20 


Motion    Picture    News 


July  5,  1930 


Inside  Stuff  on 
The  Five-Fivers' 
Big  Conference 


Atlantic  City. 

SIDNEY  KENT  was  in  the  pink,  so  far  as 
humor  was  concerned,  and  got  off  a  num- 
ber of  wisecracks.  Once  when  the  argu- 
ment over  unethical  advertising  was  at  its 
height,  he  warned  the  boys  it  still  was  a  meet- 
ing and  not  a  dog  fight.  He  and  Jack  Miller 
had    a    number    of    tilts,    all    good-natured,    of 

course. 

*  *     * 

Abe  Myers  presented  a  summery  appearance 
decked  out  in  the  best  Palm  Beach  manner.  He 
remained  quite    cool   throughout   the   meetings. 

*  *     * 

M.  A.  Lightman  surely  put  up  plenty  of 
battle  for  the  rights  of  the  little  fellow.  M. 
A.'s  favorite  brand  is  O.  P.   (Other  People's) 

cigarettes. 

*  *    * 

That  matter  of  advertising  by  subsequent 
runs  while  pictures  are  playing  a  prior  run 
proved  a  hard  nut  to  crack  and  precipitated  an 
argument  between  Ed  Schiller  of  Loeis/s  and 
"Big  Buck"  Steffes  of  Minneapolis. 

Up  to  that  time,  Al  had  surprised  every  one 
by  remaining  so  quiet.  "I  believe  he's  turning 
out   to   be   a   lawyer,"   was   the   way   one   con- 

freree  put  it. 

*  *    * 

The  sessions  showed  real  speed  Monday 
morning,  disposing  of  17  pages  of  contract 
provisions.  Monday  afternoon,  however,  a  snag 
was  hit  on  unethical  advertising,  and  after  a 
four-hour  discussion  Kent  suggested  the  gang 
cool  off  and  sleep  on  the  subject,  bringing  it 

up  again  Tuesday. 

*  *    * 

Phil  (Pathe)  Reisman's  company  hasn't  any 
theatres  and  certainly  would  profit  if  exhibitors 
won  their  fight  to  eliminate  all  pictures  shelved 
by  affiliated  theatres.  However,  he  saw  the 
impracticability  of  it  and  fought  the  matter 
from  the  standpoint  of  industry  good. 

*  *     * 

Felix  Feist  was  on  his  toes  whenever  a  con- 
troversial point  arose,  and  usually  had  some 
really  constructive  advice  to  offer  for  solution 
of  the  problem  at  hand. 

*  *     * 

There  was  real  tension  when  the  argument 
started  over  the  "trade"  made  on  the  standard 
contract  at  the  Chicago  sessions,  H.  M.  (Michi- 
gan) Richey  and  Gabriel  L.  Hess  got  into  a 
real  argument  as  to  whether  exhibitors  en- 
dorsed arbitration  at  the  time,  so  much  so  that 
it  was  decided  to  send  to  New  York  for  the 
minutes  of  the  contract  meetings  to  determine 

who  was  right. 

*  *     * 

"//  we're  going  to  make  speeches,  Vm  going 
to  make  one,"  was  Hess'  rejoinder  when  it  was 
suggested  that  the  conference  was  getting  off 
the  subject  and  feeling  becoming  bitter. 

*  *     * 

"We'd  better  be  careful  or  we'll  be  telling 
what  we  think  of  each  other,"  Kent  observed, 
and  Jack  Miller  called  it  a  "sleigh  ride"  to  get 
him  off  the  subject  of  cancellations.  "We  don't 
buy  pictures  with  guns  in  Chicago,"  was  an- 
other of  Jack's  sallies. 

*  *     * 

Allied  got  big  hearted  and  offered  to  com- 
promise on  a  10  per  cent  elimination  without 
payment,  but  this  was  clowned  down. 

*  *     * 

Herman  Blum  of  Baltimore  said  he  wanted 
a  contract  fair  enough  so  that  exhibitors  "won't 
have  to  run  out  on  it."  Gabriel  Hess  then  asked 
him  to  cite  what  was  unfair  in  the  old  contract, 


Maybe  She's  Right? 

One  of  New  York's  better  known 
film  execs,  in  an  attempt  to  get  in 
touch  with  someone  participating  at 
the  5-5-5  conference  at  Atlantic  City 
this  week,  called  the  Hays  office  to  as- 
certain the  hotel  at  which  the 
distributor  -  exhibitor  representatives 
were  meeting. 

And  imagine  his  surprise  when  told 
that  they  didn't  know  "there  was  a 
meeting." 


Exhibs  Expected 
To  Show  Speed 
In  Ratification 


but  some  "Why  go  into  all  that?"  rejoinders 
ended  that. 

*  *     * 

Jay  Emanuel,  publisher  of  "The  Exhibitor" 
and  other  regionals,  attended  as  an  M.  P.  T. 
O.  A.  committee  member.  Jay  had  been  wait- 
ing eight  years  to  demonstrate  Atlantic  City 
hospitality.  He  commutes  between  the  shore 
resort  and  Philadelphia. 

Col.  Cole  of  Texas  was  late  in  arriving,  but 
he  soon  was  in  the  discussions.  It  was  102 
degrees  when  he  left  Texas,  he  said. 

*  *    * 

Aaron  Saperstein  of  Chicago  was  not  a  dele- 
gate, but  he  attended  all  sessions. 

*  *     * 

Al  Lichtman's  humor  was  very  much  in  evi- 
dence. "Do  you  want  money  for  your  pictures 
or  will  you  play  percentage"  he  wanted  to  know 
from  Felix  Feist.  At  another  point  he  sug- 
gested a  clause  protecting  distributors  in  closed 
situations. 

*  *     * 

"Dick"  Biechele  drove  in  from  Kansas  City. 
He's  enthusiastic  over  the  prospects  of  relief 
from  the  strenuous  organization  work  since  his 
retirement  as  president  of  the  Kansas  and 
western  Missouri  exhibitor  unit.  He'd  been 
president  so  long  that  every  one  figured  it  as 
Biechele' s  association. 

*  *     * 

Nate  Yamins  is  a  real  expert  on  the  subject 
of  contracts.  And  he  kept  his  fingers  crossed 
fearing  that  any  minute  he  would  be  called  to 
the  phone  and  be  told  one  of  his  theatres  are 
on  fire. 

*     *     * 

Sam  Dcmbow  of  Publix  was  an  interested  ob- 
server, but  every  now  and  then  had  a  sugges- 
tion to  make  on  the  contract. 

*  *     * 

Jack  Harwood  of  Cleveland  is  a  new  mem- 
ber of  the  M.  P.  T.  O.  A.  committee.  He  re- 
placed Frank  Walker,  who  withdrew  when 
Publix  bought  the  Comerford  circuit.  Frank 
arrived  Tuesday  to  serve  as  advisor  to  the 
M.  P.  T.  O.  A.  group  at  Lightman's  request. 

*  *    * 

Felix  Feist's  pet  expression  when  he  doesn't 
like  a  particular  contract  provisions,  "It's  just 
another  hat  clause." 

*  *     * 

Al  Boyd  of  Philadelphia  sat  in  on  the  Tues- 
day afternoon  session  and  appeared  to  get  quite 
a  kick  out  of  it. 

*  *    * 

As  a  Tom  Thumb  golfer,  .11.  Lichtmcm  is  a 
great  sales  manager.  Phil  Reisman  got  a  big 
kick  out  of  a  game  with  the  United  Artists' 
sales  chief. 

*  *     * 

"We  still  have  a  lot  of  exhibitors  who  aren't 
the  best  business  men  in  the  world,"  Jack  Mil- 
ler  declared   at  one   point   in   the   discussions. 

"What  are  their  addresses"  was  Al  Licht- 
man's quick  query. 


"All  Quiet"  Openings 

Universal  reports  that  its  war  picture,  "All 
Quiet  <in  the  Western  Front,"  opened  in  three 
cities  Saturday — Toronto,  Vancouver  and  New- 
ark. The  Vancouver  house  did  $3,509  on  the 
opening  day. 


(Continued  from  page  17) 

The  procedure  is  this :  The  contract  clause 
is  stricken  out  and  initialed  by  the  exhibitor 
and  the  application  forwarded  to  the  dis- 
tributor. If  the  distributor  declines  arbitra- 
tion with  the  particular  exhibitor  the  same 
procedure   is  followed. 

Consists  of  Two  Forms 

The  new  contract  consists  of  two  forms : 
a  master  contract,  containing  26  standard 
provisions,  which  is  to  be  furnished  all  ex- 
hibitors, and  a  short  form,  in  which  will  be 
incorporated  the  standard  provisions,  play- 
ing arrangement  and  other  details  peculiar 
to  the  individual  transaction. 

Cancellation  by  the  distributor  of  his  con- 
tract with  a  defaulting  exhibitor  or  vice 
versa  are  the  only  penalties  provided  for 
under  the  new  arbitration  system. 

Rentals  7  Days  in  Advance 

The  new  contract  calls  for  the  payment  of 
rentals  seven  days  in  advance  unless  other 
arrangement  is  made  with  the  home  office, 
limits  to  90  days  the  time  in  which  a  pic- 
ture may  be  dated,  specifies  prior  runs  if 
these  are  made  a  condition  of  the  sale,  bans 
unethical  advertising  by  subsequent  runs 
and  limits  them  to  advertising  films  before 
completion  of  prior  run  to  cases  where  the 
playdate  is  15  days  or  less  behind  the  prior 
run,  sets  a  minimum  adult  admission  of 
ten  cents,  permits  exhibitors  up  to  schedule 
to  play  pictures  out  of  order  of  release  pro- 
viding they  date  or  pay  for  the  remaining 
pictures  on  the  contract  within  30  days ; 
defines  exhibitors'  and  distributors'  rights 
as  concerns  substitutions,  prohibits  sale, 
leasing  or  giving  away  of  accessories,  pro- 
hibits the  exhibitor  to  cut  any  films  but 
newsreels  and  warrants  the  producer  using 
no  advertising  in  pictures  for  which  com- 
pensation has  been  received. 

Defaults  on  Percentage 

In  case  of  default  on  percentage  runs, 
the  exhibitor  must  pay  liquidated  damages 
equal  to  the  stipulated  percentage  of  his 
average  day's  business  for  the  30  days  pre- 
ceding the  run  and  if  an  exhibitor  pulls  off 
a  percentage  picture  before  the  end  of  the 
stipulated  run,  he  must  pay  as  damages 
75  per  cent  of  his  receipts  on  the  last  day 
he  played  the  picture. 

The  contract  also  contains  clauses  sim- 
ilar to  that  of  the  old  standard  contract 
covering :  warranty  as  to  form,  cancellation 
for  religious  or  racial  offense,  schedule  of 
licensing  and  exhibition,  provision  for  per- 
centage payments  and  personnel  and 
methods  of  the  checking  system  to  be  used ; 
delivery,  exhibition,  return,  loss  or  dami.;je 
of  prints,  system  of  selecting  and  designating 
playdates,  warranty  on  reissues,  schedule  of 
protection  and  run,  taxes,  roadshows,  un- 
released  pictures,  default  through  causes 
beyond  control  and  acceptance  of  application. 


Fox  Buys  Halliburton  Yarn 

Hollywood — Richard  Halliburton's  "Road 
to  Romance"  will  be  filmed  by  Fox,  Halli- 
burton, having  just  sold  talker  rights  to  that 
company. 


July  5,  1930 


Motion   Picture    News 


21 


Discs   the   uOut"  If  Courts   Sustain 
Claim  Schlesinger  Owns  Film  Method 


Ries  Sound-Film  Patent  is  Basic,  Claimed 


General  Talking  Pictures  claims  the  Ries  patent  is  the  only  basic  patent 
governing  recording  and  reproduction  by  th-e  sound-on-film  method.  This  is 
the  patent  which  Judge  Hugh  M.  Morris  has  determined  is  the  property  of 
the  Schlesinger  interests. 

The  patent  is  listed  as  No.  1,607,480  in  the  United  States  Patent  Office, 
was  applied  for  on  May  21,  1913,  and  granted  on  November  16,  1926.  The 
patent  papers  bear  this  reference: 

"Elias  E.  Ries  of  New  York,  N.  Y.,  assignor,  by  Mesne  Assignments  to 
De  Forest  Phonofilm  Corp.,  of  New  York,  N.  Y.,  a  corporation  of  Delaware/' 

In  view  of  its  possible  significance  on  the  question  of  basic  sound  patents, 
the  text  is  published  herewith  in  full : 


This  invention  relates  to  the  method  and  apparatus 
for  making  photographic  records  of  sound  by  causing 
the  sounds  that  are  to  be  recorded  to  produce  varying 
electrical  impulses  in  an  electric  circuit  which  in  turn 
cause  varying  intensities  of  light  for  affecting  a  photo- 
graphic film.  And  more  particularly  it  relates  to  com- 
bined motion  pictures  and  sound  records  photographed 
on  the  same  film.  Also  to  methods  and  apparatus  for 
reproducing  such  sound  records  or  combined  motion 
pictures   and   sound   records. 

In  carrying  my  invention  into  effect  I  produce  a 
record  in  the  form  of  a  continuous  photographic  band 
or  stripe  of  uniform  width  and  of  varyig  degrees  of 
density  in  the  direction  of  its  length  corresponding 
to  sound  waves  impressed  upon  a  diaphragm  which 
cause  corresponding  varying  impulses  in  an  electric 
circuit.  This  record  is  produced  by  moving  the  photo- 
graphic film  behind  an  apertured  screen  having  prefer- 
ably a  very  narrow  slit  aperture  with  the  film  in  such 
relation  thereto  that  the  area  of  exposure  will  be  lim- 
ited to  the  area  of  the  slit  or  aperture,  and  the  light 
rays  being  so  focused  upon  the  screen  that  the  aperture 
will  be  flooded  with  light  and  affect  the  sensitive 
surface  of  the  film  uniformly  over  the  exposed  area ;  the 
purpose  of  limiting  the  area  of  exposure  to  the  area 
of  the  slit  aperture  being  to  prevent  diffusion  of  light 
rays  beyond  the  direct  image  of  the  aperture.  The 
photographic  film  at  the  point  where  it  passes  behind 
the  apertured  screen  moves  continuously  at  a  uniform 
speed,  so  that  when  the  light  remains  constant  there 
will  result  a  continuous  band  of  uniform  width  and 
density  throughout,  but  as  the  intensity  of  the  light 
rays  vary  in  accordance  with  the  varying  impulses  in 
the  circuit  produced  by  the  sound  waves  impressed  on 
the  receiving  diaphragm,  the  density  of  the  band  will 
vary  in  the  direction  of  movement  of  the  film  to  a 
greater  or  lesser  degree  than  the  normal.  In  other 
words,  when  the  light  remains  constant  the  density 
of  the  exposed  area  will  be  the  mean  density,  and  as 
the  diaphragm  vibrates  due  to  sound  waves  impressed 
thereon  and  producing  the  varying  electrical  impulses 
in  the  circuit,  this  density  will  increase  to  maximum 
and  then  decrease  to  minimum  and  back  to  mean  den- 
sity for  each  complete  vibration  or  cycle.  This,  owing 
to  the  rapidity  of  the  vibrations,  results  in  a  record 
having  the  appearance  of  successive  lines  or  stripes 
extending  crosswise  of  the  record  band,  the  lines  (in 
a  negative)  shading  gradually  from  mean  to  maximum 
and  then  through  the  mean  to  minimum  and  back  again 
to  man  density,  giving  the  appearance  of  waves 
throughout  the  length  of  the  record  band,  and  the 
lines  or  points  of  greatest  density  indicating  the  crests 
and  the  points  of  least  density  the  hollows  of  sound 
waves  corresponding  to  the  vibrations  of  the  diaphragm. 
To  reproduce  such  a  record,  I  employ  a  method 
(which  is  the  subject  matter  of  the  present  application) 
in  which  light  rays  of  constant  luminosity  are  pro- 
jected through  an  apertured  screen  similar  to  the 
screen  employed  in  making  the  record,  and  the  record 
film  is  moved  constantly  at  a  uniform  speed  in  such 
relation  to  the  aperture,  that  only  an  area  equal  to 
the  area  of  the  aperture  will  be  exposed  to  the  light 
rays,  and  the  light  rays  passing  through  the  record 
film  of  varying  opacity  will  be  projected  upon  a  light 
sensitive  cell  or  plate,  such  as  selenium.  This  cell  is 
connected  in  an  electric  circuit  connected  with  a  sound 
reproducing  device  or  telephone,  and  in  accordance 
with  the  variations  in  light  rays  passing  through  the 
record,  the  light  sensitive  cell  will  produce  variations 
in  the  resistance  or  cause  varying  impulses  in  said 
circuit  to  actuate  said  sound  reproducing  device  or 
telephone. 

In  the  drawings,  Figure  1  is  a  view  partly  in  sec- 
tion and  partly  in  diagram  of  the  apparatus  for  re- 
producing talking  motion  pictures ;  Figure  2  is  a 
similar  view  showing  a  modified  form  of  the  sound 
reproducing  part  of  the  apparatus ;  Figures  3  and  4 
views  of  two  forms  of  apertured  screen  for  the  sound 
record ;  Figure  5  a  sectional  view  of  the  solenium 
cell;  Figure  6  a  view  partly  in  section  and  partly  in 
diagram  of  one  form  of  that  part  of  the  apparatus  used 
for  recording  the  sounds :  Figure  7  a  plan  of  a  theater 
showing  a  stage,  orchestra  and  balcony,  with  apparatus 
for    taking    and    reproducing    talking    motion    pictures ; 


Figure  8  shows  an  ordinary  motion  picture  film  with 
a  single  sound  record  indicated  thereon ;  Figure  9 
shows  a  film  with  two  records  thereon,  one  on  each 
side  outside  of  the  sprocket  holes;  Figure  10  shows  a 
film  of  extra  width  affording  space  for  larger  picture 
and  sound  records;  Figure  11  shows  a  modified  form 
of  film  in  which  the  picture  and  sound  records  are 
made  while  moving  the  film  in  a  horizontal  direction 
instead  of  vertical;  Figure  12  is  a  view  on  a  large 
scale  of  a  portion  of  a  sound  record,  having  shading 
intended  to  show  the  gradual  changes  in  translucency 
representing  the  sound  waves. 

In  Figure  1  is  shown  the  film  1  as  it  passes  through 
the    picture   projecting    mechanism    of    the    intermittent 


Nov.   16  .  1926. 


mumssit 


-<£A*^oCt^cm. 


feed  variety,  and  then  through  the  sound  reproducing 
apparatus  where  the  film  moves  constantly.  The  film 
may  be  fed  downwardly  from  the  upper  reel  3  to  the 
lower  reel  4,  the  latter  being  provided  with  the  usual 
"take-up"  devices  and  friction  drive  pulley  5  with  its 
belt  6,  receiving  its  motion  from  some  uniformly  mov- 
ing portion  of  the  apparatus  as  usual,  or  if  desired  for 
long  productions  from  some  independent  motor  (not 
shown).  Differential  speed  control  is  maintained  as 
usual  to  insure  the  proper  taking  up  of  the  lower 
portion  of  the  film  at  a  uniform  speed  irrespective  of 
the  varying  diameter  of  the  reel. 

In  taking  motion  pictures  a  series  of  rapid  ex- 
posures of  successive  spaces  'on  the  film  are  necessary, 
usually  at  the  rate  of  sixteen  per  second,  and  with 
intermittent  feed  machines  this  speed  cannot  be  ma- 
terially increased  without  damaging  the  film  or  losing 
the  light  required  for  successful  photography.  This 
period  oi  exposure  for  each  picture  space  is  one-half 
of  this  sixteenth  of  a  second,  more  or  less,  and  the 
film  must  remain  stationary  during  exposure.  To  im 
press  a  sound  record  upon  this  part  of  the  film  while 
it  is  subjected  to  such  intermittent  action  is  of  course 
impracticable  for  obvious  reasons.  Furthermore  during 
the  periods  of  rest  many  frequencies  of  sound  waves 
would  be  superimposed  and  blot  each  other  out.   More- 

(Continued  on  page  30) 


Wrangle   Over   Basic    Patents 
Waxes  Hotter— Gen'l  Talk- 
ing and  W.  E.  at  Odds 


Wholesale  swing  of  the  industry  to  discs 
may  prove  the  "'out"  if  higher  courts  sus- 
tain the  claims  of  M.  A.  Schlesinger  that 
he  is  entitled  to  damages  by  virtue  of  his 
ownership  of  the  Ries  patent,  alleged  by 
him  to  control  sound-on-film  recording  and 
reproduction. 

One  conclusion  is  certain.  The  tangle 
over  basic  patents  will  wend  its  way  into 
the  Supreme  Court  of  the  United  States  be- 
fore the  issue  is  determined. 

Described  as  shedding  the  first  light  on 
where  control  of  the  situation  involving  mil- 
lions of  dollars  may  rest,  a  decision,  handed 
down  late  last  week  by  Federal  Judge  Hugh 
M.  Morris,  in  Wilmington,  Del.,  vests  in 
General  Talking  Pictures  Corporation  own- 
ership of  the  Ries  device,  claimed  by  Schles- 
inger as  the  one  basic  patent  of  the  many 
which  figure  in  sound-on-film  recording  and 
reproduction. 

Opinion  in  the  trade  is  divided  over  the 
significance  of  the  decree.  In  Schlesinger's 
mind,  no  doubt  apparently  exists.  Speaking 
for  General  Talking  Pictures  this  week,  he 
took  the  stand  without  qualifications  of  any 
nature  that  the  key  to  the  entire  situation 
now  rests  in  his  hands  as  a  result  of  the 
establishment  of  his  title  to  the  Ries  patent. 
W.  E.  Not  Perturbed 

On  the  other  hand,  Western  Electric,  in 
several  statements,  assumes  the  attitude 
there  is  nothing  to  get  excited  about.  No- 
tice of  appeal  has  been  filed  in  the  United 
States  District  Court  of  Appeals  for  the 
Third  Circuit,  which  sits  in  Philadelphia, 
While  no  further  inkling  is  divulged  as  to 
the  company's  plans,  it  is  regarded  as  a 
foregone  conclusion  that  the  battle  will  be 
carried  through  successive  steps  until  the 
litigation  finally  reaches  the  Supreme  Court 
of  the  land. 

Schlesinger  claims  the  Ries  patent  is  vital 
and  that  the  sound-on-film  method  of  re- 
cording and  reproduction  is  not  possible 
without  the  principle  of  the  light  beam  co- 
inciding with  the  slit  through  which  the 
rays  pass  to  the  sound  track.  This,  he 
avers,  is  the  Ries  patent. 

The  Wilmington  decision  concerned  itself 
with  reproduction  only,  he  stated.  His  plan 
on  a  definition  by  law  of  recording  rights 
is  not  set  at  the  minute,  but  Schlesinger  is 
of  the  opinion  that  the^  decision  handed  down 
will  prove  sufficiently  binding  to  cover  re- 
cording as  well. 

Moving  on  Fox  Action 

The  recording  slant  is  involved  in  the 
long-pending  action  of  De  Forest  Phono- 
film  against  the  Fox-Case  Corporation.  This 
suit  was  held  in  abeyance  by  agreement  of 
attorneys,  but  now  that  the  Wilmington 
case  has  been  disposed  of,  Schlesinger  says 
he  is  ready  to  go  ahead. 

General   Talking  Pictures,  an  outgrowth 
of  De  Forest  Phonofilm,  takes  it  for  granted 
(Continued  on  page  25) 


22 


Motion   Picture    N  e  zv  s 


July  5,  1930 


Did  Edison  Invent  Pictures?  Big  Row 
Reaches  Boiling  Point,  but  Cools  Off 


Authorities    Can't    Agree    on 

Subject,  But  Admit  That 

Wizard  Helped  a  Lot 


A  tilt  over  the  origin  of  motion  pictures, 
as  now  used  in  this  country,  approached  the 
boiling  point  this  week,  only  to  be  cooled 
off  by  action  of  the  New  York  Sun  in  re- 
fusing to  become  the  stamping  grounds  for 
the  battle  after  having  been  drawn  into  the 
fray  through  publication  of  articles  ques- 
tioning Thomas  A.  Edison's  participation  in 
the  invention  of  motion  pictures. 

Veterans  in  the  business  hurled  charges 
thick  and  fast.  Some  emphatically  denied 
that  Edison  was  responsible  in  any  form  for 
laboratory  development  of  motion  pictures, 
stating  that  the  "electrical  wizard"  was  only 
entitled  to  credit  for  furthering  their  com- 
mercial usages.  Others  rushed  to  Edison's 
defense,  giving  him  full  credit  for  the  in- 
ventive phases. 

This  phase  of  the  controversy  was 
brought  to  a  sudden  close  with  publication 
of  a  lengthy  article  from  Edison's  biogra- 
pher and  former  patent  attorney,  Frank  L. 
Dyer,  who  was  also  at  one  time  president 
of  the  Motion  Picture  Patents  Co. 

Did  Edison  Invent  Pictures? 

Reasons  of  space  are  assigned  by  the  edito- 
rial officials  of  The  Sun  for  thus  terminating 
the  discussion,  but  the  question  as  to  whether 
Edison  did  or  did  not  "invent  the  motion  pic- 
ture" has  been  so  long  a  moot  subject  for  dis- 
cussion within  the  industry  that  Motion  Pic- 
ture News  sought  further  light  upon  it  for 
the  purposes  of  historic  record. 

Dyer,  in  his  article,  takes  direct  issue  with 
Merritt  Crawford,  whose  letter,  alleging  that 
Edison  was  not  in  any  sense  the  "inventor  of 
the  motion  picture,"  but  who  merely  "popu- 
larized" it,  was  printed  in  Motion  Picture 
News  last  week. 

As  a  close  associate  and  friend  of  Edison, 
Dyer's  statements  appear  to  have  definite  au- 
thority, although  some  think  not  entirely  with- 
out bias.  They  certainly  express  the  claims 
made  by  Edison's  supporters. 

The  facts  outlined  by  Crawford,  on  the  other 
hand,  also  are  entitled  to  consideration.  As  a 
member  of  the  editorial  staff  of  Motion  Pic- 
ture News  many  years  ago  and  a  writer  iden- 
tified with  the  industry  for  nearly  a  score  of 
years,  his  researches  into  early  picture  history 
are  known  to  many. 

Pioneers  All  "Fell  Short" 

Dyer  ridicules  Crawford's  assertions  about 
Edison,  however,  and  claims  that  Edison  was 
not  only  "the  first  to  suggest  the  principles 
involved  in  the  modern  motion  picture  cam- 
era" and  the  first  to  apply  these  principles 
practically  in  the  construction  of  bis  camera 
apparatus,  but  that  of  all  the  earlier  experi- 
menters mentioned  by  Crawford,  namely,  Ma- 
rey,  Le  Prince.  Friese  Greene,  Du  Cos  and  Muy- 
bridge,  "not  one  .  .  .  utilized  the  correct 
principles  first  adopted  by  Edison,"  or  "had 
the  courage  or  vision  to  see"  what  Edison  did. 
According  to  Dyer,  they  all  "fell  short  of  the 
goal  or  followed  the  wrong  path,"  of  which  the 
modern  motion  picture  was  the  ultimate  result. 

"The  principles  underlying  the  original  Edi- 
son camera,"  states  Dyer,  "characterize  all 
cameras,    which    have    been    used    successfully 


Marey 
Honored 
In  France 


Beaune  (Cote  d'or),  France. — High  civic  dignitaries  and 
leaders  in  the  French  film  industry  this  week  observed  the 
Marey  Centenary  Celebration,  in  honor  of  Jules  Etienne 
Marey,  inventor  of  present  day  cinematography,  who  was 
born  in  1830  and  died  in  1904. 

To  Marey  is  attributed  the  invention  of  chrono- 
photography  which  is  the  basis  of  the  modern  motion  pic- 
ture. He  was  a  student  of  the  analysis  of  movement,  and 
gave  no  thought  to  the  synthesis  of  motion. 


since  the  year  1889,  when  the  complete  inven- 
tion was  reduced  to  practice  by  Edison." 

Dyer  scouts  the  importance  of  Judge  Wal- 
lace's decision  against  the  Edison  camera  pat- 
ent in  1902,  referred  to  by  Crawford,  and  states 
that  the  "re-issue  patent,"  obtained  subsequent 
to  that  decision,  was  "sustained  as  valid,  and 
until  its  expiration  in  1914  the  entire  industry 
paid  tribute  thereunder  to  Edison  in  the  form 
of  royalties." 

Against  these  definite  statements  by  Dyer, 
Crawford  casts  another  bombshell  into  the 
camp  of  the  Edison  supporters,  which,  by 
reason  of  the  fact  that  The  Sun  has  now 
closed  its  columns  to  further  discussion  of  this 
chapter  in  picture  history,  Motion  Picture 
News  presents  exclusively. 

Crawford  gives  full  credit  to  Edison  for  help- 
ing to  make  pictures  commercially  possible,  by 
his  researches  and  experiments,  lending  tre- 
mendous impetus  to  its  early  development,  but 
he  asserts  again,  emphatically,  and  states  his 
authorities,  that  Edison  not  only  originated 
nothing  of  importance  in  connection  with  the 
motion  picture,  but  that  his  chief  claim  to 
consideration  lies  in  the  fact  that  he  only  copied 
and  commercialized  (though,  it  may  be,  he  im- 
proved)  the  inventions  of  others. 

Dyer  Influenced  by  Friendship? 

''Dyer's  letter  in  defense  of  the  claims  made  for 
Edison,"  says  Crawford,  "are  only  what  should  he 
expected    from    a   fine   and   loyal    friend   such    as   he    is. 

"Mr.  Dyer's  remarks,  however,  make  it  necessary 
to  bring  out  certain  facts,  hitherto  not  generally 
known,  although  every  impartial  student  of  film  his 
tory    has   been    fully    aware   of   them    for    years    past. 

"In  putting  these  facts  on  the  record  at  this  time 
I  have  no  desire  to  detract  at  all  from  Edison's  reallv 
great  set  vices  to  film's  development.  The  industry 
owes  him  a  great  debt.  But  it  is  not  in  the  field  of 
invention. 

"If  Edison  has  become  something  of  a  legend  in 
the  picture  business,  this  should  not  concern  us  in 
ascertaining  the  truth.  Neither  myths  nor  romance 
have   to   do    with   historic    fact. 

"And  it  is  only  with  facts  with  which  we  should 
be    interested. 

"Dyer  states  that  Edison  was  'the  first  to  suggest 
the  principles  of  the  modern  motion  picture  camera.' 
and  that  'not  one'  of  the  earlier  experimenters  'util- 
ized the  correct  principles  first  adopted,  by  Edison.' 
He  savs  that  'all  cameras,  which  have  been  used  suc- 
cessfully since  the  year  1889,  when  the  complete  in- 
vention was  first  reduced  to  practice  by  Edison.'  cm- 
bodv    these    principles. 

"These  statements  are  all  misleading,  especially  as 
to  Edison  being  'first.'  _  Dr.  Jules  Etienne  Marey,  the 
great  French  physiologist,  developed  the  apparatus  for 
taking  a  series  of  photographs,  using  one  lens  from 
one  position  and  a  device  for  viewing  them  in  ani- 
mation, long  before  Edison  did.  The  courts,  as  I  shall 
latei    show,  have  determined  that  fact. 

Edison  and  Marey  Met  in  1889 

Duruos  the  Ftric  ExpcoitllE  f  1839  Dr  M-.,tv 
showed  Edison,  as  a  brother  scientist,  all  the  appara- 
tus, which  he  used  in  taking  and  viewing  his  cele- 
brated chrono-photosraphii  pictures,  which  embody 
every  principle  of  the  modern  cinema.  The  records 
of  the  Marey  Institute,  the  daily  newspapers  of  the 
time  and  other  published  accounts,  which  have  never 
been    denied,    all    testify    to    this    meeting. 

"Edison  returned  to  America  in  the  fall  of  188° 
and_  reduced  to  practice  his  complete  invention  of  the 
motion    picture    camera,    as    Dyer    says. 

"The  camera  of  William  Friese-Greene,  patented 
in    England    June    21,    1889,    a    detailed    description    of 

{Continued  on   page  24) 


Paramount,  Fox 
Stage  Show  War 
Renews  in  Seattle 


Seattle — With  the  return  of  Publix  stage 
shows  to  the  Seattle  Paramount  next  week, 
the  battle  for  superiority  will  be  on  again 
between  that  house  and  the  Fox  Fifth  Ave- 
nue, where  Fanchon  and  Marco  stage  units 
hold  sway. 

Up  to  the  time  that  Publix  shows  discon- 
tinued here  a  couple  of  seasons  ago,  the 
Paramount  and  Fifth  Avenue  were  in  con- 
tinual battle  before  the  public,  each  utiliz- 
ing much  newspaper  and  bill  board  space  to 
praise  its  stage  presentations  above  those 
at  the  other  theatre. 

For  the  past  few  weeks,  since  the  report 
that  Publix  shows  were  to  play  here  again, 
the  Fox  Fifth  Avenue  has  advertised  "The 
One  and  Only  Stage  Revue  in  Seattle," 
and  it  is  reported  that  it  will  again  begin 
to  use  the  slogan  which  it  developed  during 
the  last  period  of  battle,  namely  "There's 
a  Bigger  and  Better  Show  at  the  Fox  Fifth 
Avenue."  One  of  these  posters,  posted  di- 
rectly opposite  one  of  the  Paramount's  exit 
doors,  greatly  annoyed  Publix  officials  here 
for  many  months  during  the  time  that  the 
Publix  stage  shows  formerly  appeared  here. 


Electrics  Deny  Charge 
Of  Radio  Trust  by  Gov't 

Wilmington,  Del. — Four  of  the  defendants 
including  A.  T.  &  T.,  Western  Electric, 
General  Motors  and  RCA,  deny  existence  of 
the  combination  complained  of  by  the  gov- 
ernment in  its  radio  trust  suit.  Defendants 
likewise  deny  having,  at  any  time,  engaged 
in  interstate  commerce  in  radio  communi- 
cation or  radio  apparatus,  although  it  is 
admitted  that  principal  defendants  own  and 
control  a  large  number  of  patents,  but  c'aim 
that  in  many  cases  patents  overlap  and 
therefore  it  is  necessary  to  use  many  of  them 
in  combination  to  complete  a  satisfactory 
article. 

The  government  action  was  filed  by  the 
Dept.  of  Justice. 


Renews  Doug's  Option 

Hollywood — Young  Douglas  Fairbanks 
will  continue  with  First  National,  the  com- 
pany having  exercised  its  long-term  option. 


July  5,  1930 


M  o  t  i  o  n    P  i  c  t  it  r  e    N  e  zv  s 


23 


Illinois   Protection  Plan   Staggering 
Along  Under  Fire  of  Opposing  Groups 


Out  July  12 

The  Showman  section  for  July  will 
appear  in  MOTION  PICTURE  NEWS 
for  July  12.  Replete,  as  usual,  with 
articles  of  timely  interest  to  showmen 
everywhere. 


F.  N.  Gets  Break 
At  Publix  Despite 
Zukor-W.  B.  Rift 


That  break  between  Adolph  Zukor  and 
Harry  M.  Warner  will  apparently  have  no 
effect  on  playing  time  for  First  National 
product  in  Publix  theatres.  At  least,  this  is 
the  indication  from  a  number  of  meetings 
which  Ned  Depinet,  F.  N.  general  sales 
manager,  is  holding  with  Bill  Saal  of  Pub- 
lix. 

Warner  product,  which  nabbed  preferred 
playing  time — after  Paramount — over  the 
Publix  string  last  season  is  out  for  1930-31 
with  Fox  now  the  favorite  son.  Warners, 
to  counteract  the  Paramount-Fox  booking 
contract,  immediately  veered  to  RKO.  The 
inference  has  been  that  Warners  and  their 
First  National  affiliation  will  be  completely 
out   of  the   Publix   line-up. 


Independents  Are  Being 
Forced  Out  of  Business? 

Atlantic  City — Twin  City  independent  ex- 
hibitors are  being  forced  out.  of  business, 
due  to  general  conditions  and  overhead, 
according  to  W.  A.  Steffes,  general  man- 
ager of  the  Northwest  exhibitor  unit,  who 
says  that  unless  relief  is  forthcoming,  most 
independents   of   the   two  cities   will    close. 

The  exhibitors  have  issued  an  ultimatum 
to  the  operators,  informing  the  latter  that 
unless  they  recede  from  their  two-men-in- 
the-booth  demand,  their  services  will  not 
be  required  after  July  5.  The  houses  either 
will  operate  non-union  or  close  if  the  ul- 
timatum is  not  acceded  to.  Tin-  exhibitors 
have  offered  to  employ  one  union  operator 
and  a  non-union  helper,  but  so  far  this 
offer  has  in  it  been  accepted.   Steffes   say-. 


Newman  and  Kramer  Will 
Represent  RKO  in  V.  K. 

London — Bearing  out  the  forecast  made 
several  months  ago  in  Motion  Picture 
News,  Joseph  I.  Schnitzer  now  states  Ra- 
dio will  operate  its  own  exchanges  in  Eng- 
land. Sol  Newman,  for  some  time  RKO's 
representative  here,  will  be  managing  di- 
rector and  Earl  Kramer  his  assistant.  The 
operating  company  will  be  known  as  Radio 
Pictures,  Ltd.  A  sales  staff  has  to  be  or- 
ganized and  exchanges  opened. 

While  here  Schnitzer  said  Radio  planned 
to  build  no  theatres  in  Europe,  but  would 
if  such  a  step  were  necessary  to  secure  ade- 
quate representation. 


What  Once  Looked  Like  Quick 

Settlement  Dims  as  Hooks 

Tear   Into   Agreement 


Chicago — After  a  week  of  conference  by 
the  new  rezoning  committee  for  Chicago, 
appointed  to  apply  the  principles  agreed 
upon  by  the  original  committees  to  individ- 
ual cases,  a  settlement  of  both  local  and 
downstate  protection  problems  is  still  doubt- 
ful. The  Film  Board  of  Trade  reports  minor 
progress  on  the  part  of  the  committee,  but 
admits  that  plenty  of  points  of  dissension 
still  remain  unsolved. 

A  meeting  of  the  committee  on  city  re- 
zoning  was  held  Wednesday  by  volunteer 
representatives  of  local  exchanges  who  en- 
tered the  arena  with  new  suggestions  and 
offers  of  aid.  A  few  of  the  committee  mem- 
bers see  some  significance  in  this  move,  be- 
lieving that  it  may  be  the  means  by  which 
the  entire  matter  may  be  settled.  Their 
hope  is  based  on  a  few  good  minds  that,  they 
believe,  may  be  capable  of  effecting  a  com- 
promise on  troublesome  situations  which 
stand  in  the  way  of  a  settlement. 

Situation  Grows  Confused 

The  skeptics,  however,  are  frank  in  air- 
ing their  belief  that  additional  voices  will 
i inly  serve  to  add  to  the  confusion  that  has 
reigned  at  the  meetings  since  their  inception 
four  weeks  ago.  These  hold  out  little  hope 
of  an  early  settlement,  averring  that  the 
uncompromising  attitudes  of  circuit  and  in- 
dependent representatives  make  an  agree- 
ment on  major  points  of  controversy  impos- 
sible, or  nearly  so.  The  outsider's  opinion 
here  is  that  the  conferences  will  accomplish 
little  or  nothing  and  that  at  their  break-up 
the  city  and  downstate  situation  will  be 
essentially  the  same  as  always. 

Sales  Held   Up 

Meanwhile,  salesmen  who  have  been  ready- 
to  go  to  work  on  new  product  for  the  past 
several  weeks  are  still  sitting  idly  at  the 
exchanges  hoping  for  either  a  settlement  or 
an  abandonment  of  the  conferences.  Exhibi- 
tors, hoping  for  a  better  break,  are  refusing 
to  do  business  while  the  conferences  con- 
tinue. 


What  a  Honey! 

Hollywood  —  In  appealing  to  film 
stars,  players  and  others  currently 
enjoying  large  salaries  in  the  coast 
colony,  representatives  of  the  Thrift 
Store  of  the  Motion  Picture  Relief 
Fund  asked  for  donations  of  discarded 
or  unwanted  clothing,  dresses,  shoes, 
etc.,  that  can  be  resold  to  the  less 
fortunate  in  the  industry  for  small 
sums. 

One  actress  who  is  under  term  con- 
tract to  a  large  producing  company, 
and  who  has  stepped  forward  mainly 
in  filmusicals,  was  asked  to  aid  the 
worthy  cause.  She  autocratically  re- 
plied, "I  don't  believe  in  charity,"  and 
ended  the  interview  abruptly. 


Who  Knows? 

That  $3,000000  suit  filed  by  Congo 
Pictures  against  the  Hays  Office  and 
members  may  have  convinced  a  lot 
of  people  that  someone  pulled  the  gag 
out  of  "Ingagi." 


Mystery  Ads  in 

Canada  Causing 
Gossip;  Fox  Idea? 


Toronto — Novel,  say  some,  but  mystify- 
ing to  others  is  the  display  advertising  copy 
appearing  in  Canadian  newspapers,  address- 
ed to  independent  exhibitors,  urging  them 
not  to  sell  out  or  become  affiliated  until 
they  dig  into  the  proposal  which  the  copy 
states  is  theirs  by  writing. 

Nothing  in  the  copy  indicates  who  is  pay- 
ing for  the  ads,  but  gossip  along  Film  Row 
links  Fox  and  N.  L.  Nathanson  with  the 
proposition. 


Warners  Handle  Western 
N.  Y.  Houses  from  Batavia 

Batavia,  N.  Y. — With  the  operating 
rights  of  the  Dellinger,  Family  and  La- 
fayette at  Batavia  formally  acquired  by  the 
tiling  of  transfers.  Warners  have  opened  a 
western  New  York  zone  headquarters  to 
direct  their  theatres  between  Buffalo  and 
Syracuse. 

The  office  will  be  directed  by  John  R. 
Osborne,  former  secretary  and  treasurer  of 
the  Genesee  Theatrical  Enterprises.  The 
Batavia  theatres  recently  acquired  will  be 
managed  by  Andrew  Gibson,  brought  up 
from  Hornell.  James  J.  Kelly,  manager  of 
the  LaFayette,  will  be  transferred  to  Hor- 
nell. Nikitas  D.  Dipson,  former  manager 
of  the  Family,  retains  his  office  in  the  Fam- 
ily Theatre  building,  from  which  he  will 
direct  his  houses  in  Elmira,  N.  Y.,  and 
Ohio. 


Fur  to  Fly  in  Grigsby 
Suit  Against  RCA  Group 

Kansas  City — A  bitter  fight  is  seen  im- 
pending in  the  $30,000,000  triple  damage 
suit  filed  by  the  Grigsby-Grunow  Company 
of  Chicago  against  RCA,  General  Electric 
and  Westinghouse.  The  Chicago  company 
charges  the  existence  of  a  patent  pool  in 
violation  of  the  Sherman  anti-trust  law. 
The  action  hinges  around  radio  tubes. 


694  Earphone  Sets  to 

Be  Installed  by  Fox 

Los  Angeles — Sixty-four  Fox  West  Coast 
houses  will  supply  earphones  to  deaf  pa- 
trons, a  deal  having  been  negotiated  for  694 
sets. 


24 


Motion    Picture    News 


July  5,  1930 


Exchanges  Want  L.  A.   Zoning  Plan 
And  Exhibs  Say  NO!!  So  Exhibs  Win 


Second     Milwaukee    Deadlock 

Halts  Action  Until  Third 

Meeting 


Milwaukee — Unless  exchangemen  and  ex- 
hibitors in  this  territory  work  more  har- 
moniously, Milwaukee  will  be  without  a  new 
zoning  plan  indefinitely. 

Exchanges  favor  the  Los  Angeles  plan 
and  the  exhibs  won't  swallow  it,  so  the 
matter  stands  just  where  it  did  before  they 
got  together  to  thrash  out  the  problem. 

After  a  three-day  pow-wow  ten  days  ago, 
the  discussion  was  set  aside  until  Monday, 
when  it  was  hoped  something  tangible  would 
develop.  Continued  differences  of  opinion  as 
to  what  system  should  be  followed  caused 
another  split  and  a  second  adjournment  was 
called  until   July   7. 

The  exchange  and  theatre  representatives 
are  expected  to  work  out  a  zoning  plan  for 
the  entire  state,  which,  to  date,  has  not 
been  zoned. 

The  big  kicks  emanate  from  the  ranks  of 
Milwaukee  showmen  with  majority  of  state 
exhibitors  standing  quietly  on  the  sidelines. 
Under  the  present  arrangement,  play  dates 
of  second  runs  in  the  various  zones  are 
antied  out  according  to  admissions.  One  of 
the  chains,  however,  is  slipping  in  playdates 
at  its  neighborhood  stands  ahead  of  the  in- 
dependents in  the  same  zone  who  charge 
higher  prices.  Consequently,  the  rumpus. 


Meyer  Quits  Universal 
To  Join  Skouras'  Dept. 

Milwaukee — Fred  S.  Meyer  has  left 
Universal  and  Milwaukee  to  accept  an 
executive  post  in  the  Warner  theatre 
department  under  Spyros  Skouras.  He 
has  been  in  charge  of  the  Laemmle  the- 
atre activities  in  this  state  for  four  years. 

He  joined  the  Laemmle  Film  Co.  as 
salesman  in  1910,  staying  with  Universal 
until  1919,  serving  as  theatre  and  ex- 
change manager  in  Chicago,  Minneapolis 
and  Milwaukee.  He  operated  a  theatre 
in  Hamilton,  O.,  until  1926,  when  he 
again  joined  Universal. 

Bernard  J.  Depkin  has  been  placed  in 
charge  of  Warner  activities  in  Wiscon- 
sin, including  erection  of  its  new  down- 
town theatre  here.  The  circuit  has  re- 
cently acquired  two  more  independent 
neighborhood  houses  in  Milwaukee,  in- 
cluding the  Egyptian  and  Granada,  lo- 
cated on  the  north  and  south  side  of  the 
city  respectively,  giving  them  nine  in 
Milwaukee. 

Local  theatremen  tendered  Meyer  a  fare- 
well party  prior  to  his  departure. 


Debate  on  Copyright  Bill 
By  House  is  Postponed 

Washington — No  further  action  on  the 
Vestal  bill  (H.R. 12549)  to  amend  and  con- 
solidate the  copyright  bill  will  be  taken  un- 
til "a  later  date,"  the  debate  in  the  House 
having  been  postponed  indefinitely.  The 
measure  would  also  allow  the  United  States 
to  enter  the  International  Copyright  Union. 


Sol 

Scores  a 
Knockout 


Old  man  Sol  again  downs  the  mighty  Hip  for  the  count! 

New  York's  Hippodrome,  a  house  with  one  of  the  most 
colorful  careers  in  theatrical  history — old  and  new — again 
finds  it  too  hard  to  buck  the  sweltering  heat.  The  house, 
seating  5,500,  darkens  on  July  12  for  the  summer.  When 
it  opens  early  in  the  fall,  RKO  will  stage  one  of  the  longest 
bills  in  the  country:  eight  vaude  acts,  shorts  and  a  feature. 


Hot  Squabble 
Over  Edison's 
Inventive  Genius 


(Continued  from  page  22) 

which  appeal's  in  the  Scientific  American  Supplement, 
No.  746,  April  19,  1890,  also  embodies  every  charac- 
teristic and  essential  principle  of  the  modern  motion 
picture  camera.  It  may  be  mentioned  here  that  Edi- 
son did  not  apply  for  his  kinetographic  camera  pat- 
ent   until    1891. 

"Nonetheless,  as  Dyer  states,  he  may  have  'reduced 
to  practice'  his  'complete  invention'  as  early  as  1889, 
waiting  the  two  years  permitted  by  the  patent  laws 
before    making    his    application. 

"The  affidavit  of  Friese-Greene,  a  part  of  the  court 
records  in  the  case  of  the  Motion  Picture  Patents 
Company  vs.  The  Yankee  Film  Company  et  al.,  in 
equity,  brought  in  the  year  1910,  is  interesting  in 
this   connection,   and   has   never   been   contradicted. 

Friese-Greene's  Affidavit 

"The  full  affidavit  appears  in  the  Dec.  3,  1910. 
issue  of  Moving  Picture  News,  the  predecessor  of 
Motion  Picture  News,  on  Pages  11,  12,  13  and  18, 
Vol.  III.  No.  49.  Friese-Greene  had  come  to  America 
to  testify  in  the  struggle  of  the  independents  against 
the  trust  and  his  affidavit  is  a  part  of  the  permanent 
record    of    the    court. 

"Following  is  a  brief  quotation  from  his  affidavit: 

"  'When  I  had  completed  my  1889  camera  and  found 
the  high  degree  of  effectiveness  and  efficiency  that 
was  attainable  by  means  of  a  long  length  of  cellu- 
loid film,  I  again  took  up  the  idea  of  combining 
the  projection  of  moving  pictures  with  the  accom- 
paniment of  a  phonographic  reproduction  of  suitable 
song  or  speech.  I  had  had  an  Edison  phonograph 
since  1887,  as  I  have  stated,  and  from  such  infor- 
mation as  I  was  able  then  to  gather,  learned  that 
great  improvements  had  been  _  made  in  the  develop- 
ment of  the  phonograph,  and  it  occurred  to  me  that 
I  would  write  Mr.  Edison,  advising  him  of  the  work 
I  had  done  in  the  reproduction  of  moving  pictures 
and  describe  the  capacity  of  my  camera  in  con- 
junction with  a  long  length  of  celluloid  film,  and 
suggest  to  him  the  working  out  of  a  combination 
of  his  invention  of  the  phonograph  in  conjunction 
with  my  invention  of  the  animated  picture  camera 
and    projector. 

"  'Immediately,  after  turning  over  to  my  patent 
agents  for  filing,  my  patent  application,  which  was 
filed  by  them  in  the  British  Patent  Office,  June  21, 
1889,  I  wrote  to  Mr.  Edison  giving  him  a  full  de- 
scription of  my  camera  and  projector  and  their  de- 
tails of  construction.  I  am  positive  that  this  letter 
was  mailed  to  Mr.  Edison  before  July  1,  1889,  and 
to  the  best  of  mv  recollection  it  was  mailed  at  least 
a    week   or    ten    days   before   that    date.     .     .     .' 

"Friese-Greene  goes  into  many  details  of  his  cam- 
era's construction,  as  he  disclosed  it  to  Edison,  and 
continues:  _  , 

"  'In  replv  to  this  communication  I  received  from 
Mr.  Edison's  laboratory  or  works  a  letter  of  ac- 
knowledgment,  which  I  shall  produce  in  court.  .  .  . 
requested  that  T  send  full  drawings  of  mv  carema 
This  letteretabin  shrdlu  etaoin  shrdlu  shrdl  etaoin 
I,,  Edison.  Pursuant  to  tin-  request  in  this  letter 
contained  T  vent  to  Mr.  Edison  by  mail  within  a 
few  davs  of  the  date  of  its  receipt  a  set  of  working 
drawings  of  the  camera,  these  drawings  being  sub- 
stantially identical  with  the  drawings  shown  in  mv 
British    patent,    Xo.    10.131    of   1889.     .    . 

"I  think  that  this  about  disposes  of  the  statement 
that  Edison  was  'the  first  to  suggest  the  principles 
involved  in  the  modern  motion  picture  camera.'  The 
records  apparently  give  him  no  better  than  third- 
place,   and   even   this  is  by   no  means   certain. 

"Dyer  makes  light  of  the  decision  I  refered  to, 
written  by  Tudge  Wallace,  from  which  I  shall  here- 
after quote!  in  expressing  the  unanimous  opinion 
of  the  tT  S.  Circuit  Court  of  Appeals  (see  Federal 
Reporter.    No.    114.    1902,   pages   926  to  939,    Edison   vs. 


American  Mutoscope  Co.)  in  denying  to  Edison  all 
claims  for  originality  or  priority  of  invention  on  his 
camera   patent. 

"This  decision  was  never  appealed  and  the  'reissue 
patent'  referred  to  by  Dyer  was  little  more  than  a 
'design'  patent,  affecting  no  principle  in  the  art.  I 
do  not  believe  it  was  ever  adjudicated,  although  if 
Dyer  can  enlighten  me  on  this  point  I  shall  appre- 
ciate it,  as  a   matter  of  historic  record. 

"It  was  only  one  of  the  numerous  patents  put  in 
the  pool  formed  later  by  the  Motion  Picture  Patents 
Co.,  in  an  effort  to  monopolize  the  youthful  film  in- 
dustry. As  such,  it  doubtless  figured  in  many  of  the 
actions  brought  by  the  'trust'  to  eliminate  the  in- 
dependents, and  also,  as  such,  doubtless  many  weak- 
kneed  individuals  and  companies  'paid  a  tribute 
thereunder  to  Edison  in  royalties'  as  Dyer  avers. 
But    not   quite   as    late  as   1914. 

"The  opinion  of  Judge  Wallace,  concurred  in  by 
Judges  Townsend  and  Lacombe  sitting  with  him, 
Dyer  to  the  contrary,  notwithstanding,  constitutes 
the  whole  official  and  authentic  record  of  Edison's 
contribution  to  the  motion  picture,  as  far  as  inven- 
tion  is    concerned. 

"The  following  excerpt  from  Judge  Wallace's  his- 
toric decision  will  be  sufficient  for  the  purposes  of 
replying   to   Dyer: 

(Extra  Judge  Wallace's  decision,  Edison  vs.  Ameri- 
can Mutoscope  Co.,  Federal  Reporter,  114,  1902,  Page 
934) : 

"  'It  is  obvious  that  Mr.  Edison  was  not  a  pioneer, 
in  the  large  sense  of  the  term,  or  in  the  more  limited 
sense  in  which  he  would  have  been  had  he  also  in- 
vented the  film.  He  was  not  the  inventor  of  the  film. 
He  was  not  the  first  inventor  of  apparatus  capable 
of  reproducing  suitable  negatives,  taken  from  prac- 
tically a  single  point  of  view,  in  single  line  sequence 
upon  a  film  like  his,  and  embodying  the  same  general 
means  of  rotating  drums  and  shutters  for  bringing 
the  sensitized  surface  across  the  lens,  and  exposing 
successive   portions  of   it   in   rapid   succession. 

"  'DuCos  anticipated  him  in  thiSj  notwithstanding  he 
did  not  use  the  film.  Neither  was  he  the  first  in- 
ventor of  apparatus  capable  of  producing  suitable 
negatives,  and  embodying  a  means  for  passing  a 
sensitized  surface  across  a  single-lens  camera  at  a 
high  rate  of  speed,  and  with  an  intermittent  motion, 
and  for  exposing  successive  portions  of  the  surfaces 
during   the   periods   of   rest. 

"  'His  claim  for  such  an  apparatus  was  rejected  by 
the  Patent  Office  and  he  acquiesced  in  its  rejection. 
He  was  anticipated  in  this  by  Marey,  and  Marey 
also  anticipated  him  in  photographing  successive  po- 
sitions of  the  object  in  motion  from  the  same  point 
of   view.     .     .     .' 

"To  Edison  must  go  the  credit  for  perfecting  the 
details  of  apparatus  especially  adapted  for  the  em- 
ployment of  the  film,  as  we  know  it  today,  but  to 
do  this,  as  Judge  Wallace  states,  'required  but  a 
moderate  amount  of  mechanical  ingenuity.'  It  was 
not  invention.  Also  Edison  by  utilizing  this  film 
and  perfecting  the  apparatus  for  using  it,  met  all  the 
conditions  necessary  for  commercial  success.  But 
this  again  did  not  entitle  him  to  a  monopoly  of  all 
camera  apparatus  utilizing  the  film  or  to  the  credit 
and    protection    afforded    the    pioneer    inventor. 

"Edison's  kinetoscope,  undoubtedly,  inspired  many 
other  inventors  to  contribute  to  the  art,  Lumiere, 
Paul  and  others,  but  it  contributed  no  new  principle 
to   cinematic    science. 

"It  certainly  does  not  entitle  him  to  be  described 
in  cinematographic  history  as  the  'inventor  of  the 
motion    picture.' 


West  Readying  "The 
Bat  Whispers"  for  U.  A. 

Hollywood — Roland  West's  second  talker 
production  for  United  Artists,  "The  Bat 
Whispers,"  «;oes  into  rehearsals  next  week 
witli  Chester  Morris  in  the  featured  role. 
Cast  members  selected  to  date  include  Una 
Merkel,  Gustav  von  Seyffertitz,  Ben  Bard, 
Grace  Hampton.  Spencer  Charters,  Charles 
Dow  Clark  and  Maude  Eburne.  "The  Bat 
Whispers"  is  Roland  West's  adaptation  of 
the  recent  Broadway  play.  "Whispers." 


July  5,  1930 


Motion    Picture    News 


25 


Presentations  Essential  As  Added 
Draw  to  Bolster  B.  0.,  Publix  Finds 


Esk  Me 

"Why  is  it?"  asked  a  prominent 
Wall  Street  trader,  "that  motion  pic- 
ture stocks  rally  so  quickly  after  a 
slump?" 

"They  suffer  less  than  many  of  the 
real  blue  chips  during  the  slump,"  he 
said,  "and  when  the  period  of  depres- 
sion is  over,  most  picture  issues  jump 
higher  than  the  loss." 


Discs  the  "Out" 
If  Court  Sustains 
Schlesinger  Claims 


(Continued  from  page  21) 

that  the  excitement  is  over.  So  much  so 
that  Schlesinger  is  now  talking  about  his 
company  as  the  keystone  for  the  entire 
business  in  so  far  as  sound  is  concerned. 
He  maintains  that  every  producer  record- 
ing via  sound-on-film  and  every  exhibitor 
reproducing  via  that  method  is  liable  to 
damages.  Just  to  what  extent,  he  states  he 
doesn't  know,  but  adds  the  final  wash-up 
may  extend  far  beyond  cost  of  equipment 
and  into  the  realms  of  profits  accruing  from 
percentage  engagements. 

The  decision,  to  be  reversed  or  sustained 
by  higher  courts  as  the  case  may  be,  covers 
the  United  States.  How  many  theatres  it 
embraces  is  difficult  to  compute  since  an 
undefined  number  is  equipped  for  both  disc 
and  film  methods  of  reproduction.  The  court 
decree  has  no  bearing  on  disc  reproduction 
and,  if  Schlesinger's  claims  are  finally  sub- 
stantiated, would  mean  that  the  Warners, 
as  largest  users  and  principal  champion  of 
the  disc,  would  be  less  liable  than  other  ma- 
jor  companies. 

In  so  far  as  the  ultimate  outcome  is  con- 
cerned, it  appears  that  the  major  companies 
will  pass  the  buck  to  Western  Electric  and 
insist  that  "Erpi"  fight  the  litigation  to  its 
conclusion.  In  its  contract  with  exhibitors, 
"Erpi"  protects  the  theatre  man  up  to  the 
limit  of  the  contract  price  and  does  not  go 
beyond  that.  If  Schlesinger's  claim  that 
profits  accruing  from  percentage  engage- 
ments on  talkers  fall  within  the  range  of 
damage  actions,  it  would  follow  the  exhibitor 
might  have  a  real  burden  to  carry.  How- 
ever, this  was  regarded  as  highly  improba- 
ble. 

At  any  rate,  Schlesinger  has  placed  his 
cards  on  the  table.  He  openly  announces 
his  intention  of  suing  other  equipment  man- 
ufacturers, resting  his  claims  entirely  on 
the  Ries  patent. 

How  Western  Electric  feels  about  the  sit- 
uation is  outlined  in  a  brief  statement  issued 
over  signature  of  J.  J.  Lyng,  vice-president 
of  "Erpi,"  who  states: 

"Western  Electric's  legal  position  in  the 
field  of  sound  pictures  is  based  not  upon  a 


Talkers  at  Neighborhoods  Keep 

Fans  from  Class  A  Houses, 

Survey  Shows 


The  lure  of  first  run  attractions  in  Class 
A  theatres  is  no  longer  proving  sufficiently 
magnetic  to  draw  fans  downtown  and  away 
from  their  neighborhood  theatres. 

Publix  has  discovered  this  to  be  one  of 
the  principal  reasons  for  the  failure  of  the 
all-sound  program  to  maintain  its  level  and 
is,  therefore,  returning  to  fiesh-and-blood 
presentations  as  an  added  drawing  card. 

Talkers,  the  circuit  has  demonstrated  to 
itself,  make  it  possible  for  the  same  type  of 
programs  to  be  seen  in  the  neighborhoods 
at  lower  prices  provided  the  public  is  will- 
ing to  wait  until  subsequent  runs  play  the 
pictures.  The  public  apparently  has  been 
waiting.  So  much  so  that  today,  28  de  luxe 
Publix  theatres  are  playing  presentations 
while  more  are  to  be  added  to  the  line-up. 

In  the  Pacific  Northwest,  the  units  play 
Seattle.  Portland  and  San  Francisco.  In  the 
South,  Dallas,  San  Antonio,  New  Orleans 
and  Houston  are  among  the  links  in  the 
presentation  chain.  These  have  been  recent- 
ly added  to  the  list  of  28.  The  previous  high 
level  in  the  presentation  circuit  was  keyed 
at  33  with  indications  at  present  that  this 
figure  will  again  be  equalled,  if  not  ex- 
ceeded. 


Rogers'  Deal  with  Radio 
Guarantees  Circuit  Runs 

Charles  R.  Rogers'  deal  with  Radio  Pic- 
tures covers  four  pictures  under  a  dual  con- 
tract which  assures  the  producer  guaranteed 
playing  time  in  R-K-O's  Class  A  theatres. 

Rogers  is  searching  for  material.  Pro- 
duction will  be  centered  on  the  Coast,  stu- 
dio to  be  selected. 

single  patent,  but  upon  a  large  group  of 
patents  which  it  controls.  The  Ries  patent 
is  not  in  any  sense  a  basic  patent  and  Judge 
Morris  did  not  hold  that  it  was.  The  effect 
of  the  decision  of  Judge  Morris  in  favor 
of  the  Ries  patent  is  simply  to  place  it  in 
line  for  adjudication  by  the  higher  court. 
In  our  opinion  the  Ries  patent  is  invalid  and 
Western  Electric  apparatus  does  not  in- 
fringe upon  it,  but  if  eventually  it  should 
be  held  that  the  Ries  patent  is  valid  and  is 
infringed,  its  use  is  in  no  wise  essential  to 
the  successful  operation  of  the  Western 
Electric   sound  system. 

"No  exhibitor  using  Western  Electric  ap- 
paratus need  have  any  anxiety  as  to  the 
ability  and  intention  of  Electrical  Research 
Products,  Inc.,  fully  to  protect  him  in  the 
uninterrupted  use  of  his  equipment." 

The  action  was  filed  by  General  Talking 
and  De  Forest  Phonofilm  against  the  Stan- 
ley Company  of  America.  Western  Electric, 
by  agreement  of  counsel,  took  over  the  de- 
fense since  an  "Erpi"  reproducer  was  in- 
volved and  the  company  held  all  of  its  li- 
censed theatres  were  therefore  implicated. 
Western  Electric  entered  no  patent  claims 
during  the  trial  in  Wilmington. 


Dead  Drunk? 

Hollywood — It  happened  at  one  of 
those  Hollywood  parties,  where  they 
say  an  actor  was  indignantly  denying 
that  he  had  had  just  a  wee  bit  too 
much  to  drink.  "Why,"  said  he,  "when 
I  am  drunk  nobody  but  my  wife  ever 
can  detect  it." 

"Hm,"  said  Glenn  Tryon,  "I  believe 
you.     Everybody  thinks  you're  dead." 


Grind  Teeth  and 
Hear  Music  Is 
New  Discovery 


Ithaca,  N.  Y. — "Hearing  through  the 
teeth"  is  the  revolutionary  experiment  dem- 
onstrated here  at  the  home  of  Dr.  Frederick 
Bedell,  director  of  physics  at  Cornell  Uni- 
versity. A  phonograph  was  played,  the 
sounds  from  which  were  inaudible  to  the 
ears.  The  spectators  placed  in  their  mouths 
long  pieces  of  wood  with  pencil-like  points. 
The  points  were  placed  on  a  tiny  metal  disc 
on  a  round,  cloth-covered  ball,  which  con- 
cealed the  mechanism.  The  disc  was  a 
receiver  for  the  deaf,  which  transmitted  the 
inaudible  vibrations  into  the  wood.  By 
biting  the  other  end  of  the  stick,  the  lis- 
teners could  hear,  it  is  stated,  two  of  them 
declaring  the  music  sounded  perfect. 

The  invention  is  designed  for  listening  to 
talkers  and  radio  programs,  according  to 
Dr.  Bedell,  who  plans  to  install  the  re- 
ceivers on  the  back  of  seats,  with  the  straw- 
like sticks  sold  for  a  trifle  to  deaf  patrons. 


RCA  Gets  in  Big  Boost 
At  Educational  Confab 

Columbus,  O. — Continuous  programs  of 
sound  pictures  are  being  given  at  the  an- 
nual Nat'l  Education  convention  by  RCA 
Photophone. 

Twenty  thousand  delegates  are  in  attend- 
ance, with  more  than  one  fourth  of  the 
assembly  already  visitors  at  the  RCA  the- 
atre, where  visual  instructional  films  are 
screened. 


Joseph  Schenck  Buried 

Funeral  services  were  held  this  week  in 
New  York  for  Joseph  Schenck,  member  of 
the  vaudeville  team  of  Van  and  Schenck, 
who  died  in  Detroit  at  the  age  of  38.  Van 
and  Schenck  appeared  in  the  M-G-M  pro- 
duction, "They  Learned  About  Women." 


Norma  to  Paris 

Norma  Talmadge  is  enroute  to  Paris.  She 
is  traveling  under  an  assumed  name  to  shun 
publicitv,  declares  her  husband,  Joseph  M. 
Schenck,  who  denies  rumors  that  she  is 
going  to  the  French  capital  to  obtain  a 
divorce. 


26 


Motion   Picture    News 


July  5,  1930 


Up-Trend  in  Equipment  Quality  Seen; 
Better  Acoustics,  Projectors  on  Way 


S.  M.  P.  E.  Finds  Field  Veering 

Toward  Higher  Technical 

Standards 


With  the  limitations  originally  imposed 
by  talkers  eliminated  through  diligence  in 
production  under  pressure,  the  industry  is 
forging  ahead  toward  new  and  hitherto  un- 
touched levels  in  technical  and  scientific  de- 
velopment. This  is  the  conclusion  drawn 
by  the  Committee  on  Progress  of  the  So- 
ciety of  Motion  Picture  Engineers  in  its 
full-length  report  covering  the  fall  and  win- 
ter of  1929-30.  The  text  has  just  been 
made  public. 

The  problems,  of  acoustics  in  theatres  and 
studios  is  being  thoroughly  investigated,  the 
report  shows.  Improvements  have  been 
made  in  cameras,  printers,  processing  ma- 
chines and  projectors.  Attention  is  being 
turned  toward  the  importance  of  film  stor- 
age. Rear  shutter  projector  assemblies  have 
reduced  fire  hazards  precipitated  by  the  use 
of  high  intensity  arc  lights.  These  are  some 
of  the  highlights  pointed  out  by  the  com- 
mittee. 

The  report  is  divided  into  the  following 
classifications : 

I.  PRODUCTION 

A.  Films  and  Emulsions 

1.  New   Materials 

2.  Manufacture 
.?.   Miscellaneous 

B.  Studio  and  Location 

1.  General 

2.  Studio   Construction 

3.  Lenses   and    Shutters 

4.  Cameras    and    Accessories 

5.  Exposure  and   Exposure    Meters 

6.  Studio    Illumination 

7.  Make-up,   Actors  and  Direction  Technic 

8.  Trick    Work   and    Special    Process   Photog- 

raphy 

9.  Methods  of  Recording  Sound 

C.  Laboratory  Practice 

1.  Equipment 

2.  Photographic    Chemicals    and    Solutions' 

3.  Printing    Machines   and    Methods 
I.  Editing   and    Splicing 

5.  Titles 

6.  After     Treatment,     Cleaning,     Reclaiming, 

and   Storage 

II.  DISTRIBUTION 

III.  INHIBITION 

A.  General  Projection  Equipment 

1.    Projectors    and   Projection. 
Sound   Picture   Reproduction 

3.  Projector      Lenses,      Shutters,      and      Eight 

Sources 

4.  Fire   Protection 

B.  Special    Projection    Methods 

i     Portable    Projectors 
'    Sti  ii  osi  opic    Projection 
3.    Continuous   or    Non-intermittent    Projection 

C.  Theatre  Design   and  Installation 

1.  Screens 

2.  Theatre    Tllumination 

3.  Theatre    Acoustics   and    Construction 

IV.  APPLICATIONS    OF     MOTION    PICTURES 

A.   Education,    Business,   and   Legal  Records 

it      I  ilius,      h'ailiaaraphy.     and     Photomi- 
crograph v 

C.  Telephotography   and   Television 

D.  General    Recording,    Miscellaneous   Uses 

',        COI  OR     PHOTOGRAPHY 

A.  G.  net  << 

B.  Additive  Processes 

C.  Sublractivc    Processes 

VI.  AMATEUR    CINEMATOGRAPHY 

A.  General   Equipment  and    Uses 

1.   Cameras 

'.    Projectors 

3.  Accessories 

4.  Scenario-. 

5.  Films  and   Film  Processes 

B.  Color  Processes 

VII.  STATISTICS,     PUBLICATIONS,     AND     NEW     BOOKS 


The  S.  M.  P.  E.  Report 


First  installment  of  the  report  follows: 
A — Films  and   Emulsions 

Increased  interest  has  been  noted  in  the  past 
six  months  in  the  subject  of  wide  films.  Of  the 
widths  proposed,  70  mm.  and  65  mm.  appear  to 
have  received  the  most  consideration.  The  pro- 
ducing organizations  fully  appreciate  the  im- 
portance of  the  engineering  problems  involved 
in  the  introduction  of  wide  film  and  are  post- 
poning definite  action  pending  a  decision  of  the 
sub-committee  of  the  Standards  Committee  of 
this  society,  the  personnel  of  which  includes 
engineers  from  all  the  producers.  A  limited 
amount  of  production,  however,  has  been  un- 
dertaken on  film  70  mm.  wide.  A  feature, 
"Happy  Days,"  and  a  newsreel  were  shown 
as  a  regular  program,  opening  March  14th,  at 
the  Roxy  on  a  screen  41  y2  feet  by  22  feet.1 
Several  other  theatres  are  also  equipped  to 
handle  this  type  of  film  and  at  least  four  fea- 
ture pictures  are  said  to  be  in  progress. 

The  optical  problems  arising  in  the  develop- 
ment of  wide  film  have  been  considered  by 
Rayton.2  Howell  and  Dubray3  discussed  prac- 
tical and  artistic  elements  bearing  on  the  se- 
lection of  wide  film  standards.  They  proposed 
a  three  to  five  ratio  of  height  to  width,  place- 
ment of  the  sound  record  to  occur  outside  the 
sprocket  holes,  and  rounded  corners  for  the 
perforations.  Jones4  made  an  exhaustive  analy- 
sis of  the  sizes  of  the  paintings  of  one  of  the 
old  masters,  Rubens,  and  tabulated  the  rectan- 
gular proportions  for  different  forms  of  com- 
position. A  rectangle  having  a  width  to  height 
ratio  of  1.618  is  considered  by  many  artists  to 
be  one  of  the  best  shapes  for  a  pictorial  com- 
position. Gregory5  has  written  on  the  early 
history  of  wide  films. 

Color,  Outstanding  Development 

Sound  motion  pictures  in  color  have  come 
into  still  greater  use  and  are  regarded  by  sev- 
eral authorities  as  the  most  outstanding  devel- 
opment of  the  year.  Five  processes  have  been 
exploited  and  the  entry  of  a  sixth  process,  both 
on  standard  35  mm.  film  and  wide  film,  has 
been  announced.6  Definite  advances  in  optical 
systems,  processing  methods,  and  the  experience 
that  follows  production  problems  on  a  large 
scale  have  all  contributed  to  a  substantial  im- 
provement  in  the  quality   of  color  pictures. 

The  bulk  of  -the  raw  film  being  used  is-  coat- 
ed on  nitrate  stock,  although  the  hazard  result- 
ing from  improper  and  careless  storage  of  this 
stock  has  been  demonstrated  forcibly  by  the 
results  of  a  number  of  serious  film  fires  dur- 
ing the  year  which  destroyed  many  valuable 
negatives.  A  large  English  firm  manufactur- 
ing a  non-inflammable  support  is  reported  to 
have  found  difficulties  in  applying  emulsions  to 
the  base  and  has  decided  to  sell  the  uncoated 
product  on  the  open  market."  A  raw  film  fac- 
tory with  a  daily  production  capacity  of  60,000 
meters  is  reported  to  be  in  operation  in  Tiflis, 
Russia.8 

About  the  usual  large  number  of  patents  have 
been  issued  relating  to  cellulose  acetate  com- 
positions, indicating  continued  attention  of  the 
manufacturers  to  this  important  development. 
In  view  of  the  limited  interest  in  the  details  of 
these,  reference  to  the  patent  numbers  has  been 
omitted  from  this  report.  The  references  can 
easily  be  found  by  consulting  the  issues  of  the 
"Monthly  Abstract   Bulletin,"   published  by  the 


Advances   in   Optical   Systems 

Credited  with  Aiding  the 

Standard  in  Color 


Kodak  Research  Laboratories.  A  few  patents 
have  appeared  dealing  with  methods  and  ma- 
chinery used  for  roll  coating'  of  film  support.9 
Protection  has  been  granted  the  idea  of  incor- 
porating a  light  sensitive  material  in  a  cellu- 
lose xanthate  or  viscose  film  base.10 

Patents  of  interest  dealing  with  emulsion 
manufacture  describe  a  device  for  double  coat- 
ing a  film  support,  the  incorporation  of  a  hy- 
groscopic substance  in  an  emulsion  to  accelerate 
subsequent  development  with  gases  or  vapors, 
a  process  for  coating  an  emulsion  to  equal 
thickness  on  uneven  bases,  and  the  addition 
of  protein  substances  to  emulsions  to  enhance 
sensitivity.11 

Of  particular  interest  is  a  German  patent 
which  disclosed  a  process  of  light  sensitive 
emulsion  manufactured  without  the  use  of  sil- 
ver salts.12  Certain  compounds  capable  of  un- 
dergoing stereo-isomeric  changes  under  light 
action  are  mixed  with  gelatin,  collodion,  or  cel- 
lophane, and  coated  as  a  photographic  layer. 
It  one  of  the  stereo-isomers  is  colored  and  the 
other  is  colorless,  an  image  is  produced  im- 
mediately on  exposure. 

Study  Characteristics  of  Film 

The  addition  of  a  sound  record  on  motion 
picture  film  in  conjunction  with  the  picture  has 
increased  the  necessity  for  a  more  thorough 
understanding  of  the  characteristics  of  film. 
Toward  this  end,  Schmidt13  has  contributed  a 
paper  discussing  the  photographic  relations  of 
density,  transparency,  and  contrast  of  negative 
and  positive  films  having  variable  density  sound 
records.  At  the  Toronto  meeting,  Jones  and 
Sandvik14  dealt  with  the  photographic  charac- 
teristics of  sound  recording  film  giving  the  re- 
sults of  practical  tests  on  several  different  emul- 
sions. Sensitometric  characteristics,  resolving 
power,  contraction,  and  growth  of  images  were 
discussed.  Conklin15  has  described  the  use  of 
a  set  of  transparencies  which  may  be  super- 
imposed on  a  sensitometric  (H.  &  D.)  curve 
for  rapid  determination  of  the  characteristics 
of  the  emulsion  under  investigation. 

Patents  relating  to  sound  film  emulsions 
dealt,  among  others,  with  the  following  meth- 
ods :  The  preparation  of  a  tinted  film  having 
a  narrow  uucolored  strip  along  one  side  on 
which  the  sound  record  may  be  printed ;  sev- 
eral patents  by  Gaumont  cover  their  method 
of  making  sound  records  reproducible  only  by 
ultra-violet  rediation.18 

The  importance  of  pitch  measurement  in  film 
perforation  has  been  treated  by  Carson17  in 
the  Journal  of  this  society.  Several  patents18 
have  been  taken  out  on  methods  of  reinforcing 
the  edges  of  film  strips,  on  anti-static  layers  in 
film,   and    on   edge   printing. 

B — Studios  and  Locations 

The  major  portion  of  the  motion  picture 
studios  in  the  United  States  had  been  equipped 
Eor  sound  recording  by  the  end  of  1929  and 
new  studios  built  by  the  leading  producers. 
The  trend  is  toward  large  sound-proof  struc- 
tures that  may  be  opened  into  one  another  for 
large  exteriors,  long  shots,  and  reviews.  Two 
huge  sound  stages  have  been  completed  in  Hol- 
lywood  recently  by  two  producers.  One  of  these 
stages  is  150  feet  wide  by  500  feet  long  and 
live  stories  high;  it  is  divided  into  four  parts 
and   when    opened   will   house   a   set   occupying 


July  5,  1930 


Motion   Picture   News 


27 


75,000  square  feet.  Overhead  monorail  sys- 
tems facilitate  the  movement  of  sets.19  The 
other  stage  has  been  conceived  on  equally  gi- 
gantic proportions  and  comprises  a  theatre 
auditorium  capable  of  seating  1,500  persons  and 
a  section  which  is  also  designed  as  a  theatre 
stage ;  in  size,  75  feet  deep,  80  feet  wide,  and 
120  feet  high.  This  stage  has  been  designed 
particularly  for  the  production  of  lavish  spec- 
tacles. It  is  equipped  with  a  steel  curtain 
weighing  65  tons,  and  each  of  its  12  floor  sec- 
tions is  fitted  with  a  hydraulic  lift.  A  vertical 
steel  track,  65  feet  high,  permits  camera  shots 
in  synchronism  with  the  rising  stage  and  cur- 
tain.20 

In  order  to  standardize  the  quality  of  motion 
pictures  and  to  eliminate  matter  from  scenarios 
which  would  prove  objectionable  to  the  public, 
the  Association  of  Motion  Picture  Producers 
and  the  Hays  organization  drew  up  and  ap- 
proved a  production  code.21  In  the  immediate 
practical  field,  Pfitzner  has  considered  the  eco- 
nomics of  studio  management.22  The  require- 
ments for  the  ideal  sound  studios  have  been 
discussed  by  Schultz.23  The  increased  use  made 
of  incandescent  lights  has  necessitated  the  in- 
stallation of  refrigeration  plants  in  studios  in 
connection  with  ventilation  systems.24  Ground 
vibration  noises  are  claimed  to  be  minimized 
by  the  use  of  "floating  floors"  resting  on  a  base 
of  sound  absorbing  material  and  not  connected 
to  the  outside  walls.25 

A  description  has  been  published  of  a  new 
sound  studio  located  at  Wembly,  England.20 
Its  largest  stage  is  120  feet  by  90  feet  in  size. 
Floors  are  laid  on  felt  runners  with  a  layer 
of  plastic  bitumen  under  the  boards.  A  novel 
feature  of  this  studio  is  a  tank  fitted  with  a 
camera  booth  permitting  underwater  photogra- 
phy. The  four  new  ( lerman  studios  at  Neuba- 
belsberg  have  been  built  in  the  form  of  a 
cross,  all  recording  and  monitoring  being  done 
at  the  center.27  A  number  of  French  studios 
are  now  producing  sound  pictures,  according 
to  reports  from  France,  notably  those  located 
at  Joinville,  Espinay,  and  Paris.  One  French 
studio  operating  at  Courbevoce  was  destroyed 
by  fire  early  in  February. 

New  studios  have  been  reported  under  con- 
struction near  Moscow  by  Danashew,  who 
stated  that  the  largest  containing  five  stages 
would    have    175,000    cubic    meters    of    space.28 

Lenses  and  Shutters 

The  characteristics  of  a  new  f/2.7  80  mm. 
lens  for  soft  focus  effects  were  tested  by  Em- 
mermann  and  Seeber29  both  for  arc  and  incan- 
descent lighting.  Noulet:!0  has  described  two 
methods  for  introducing  aberration  in  lenses. 
The  introduction  of  color  motion  pictures  has 
made  greater  demands  on  the  performance  of 
lenses,  particularly  in  the  photographing  of 
long  shots.  A  novel  lens  device  for  securing 
wider  pictures  without  the  use  of  wide  film 
is  of  interest.31  It  consists  of  two  lenses  held 
in  a  mount  which  screws  on  to  the  front  of  the 
camera.  A  lateral  compression  of  the  image  is 
produced  so  that  nearly  three  times  as  much 
image  is  included  in  the  normal  frame.  The 
picture  is  then  expanded  to  three  times  normal 
width  on  projection. 

Patents  dealing  with  lenses  and  shutters32 
have  been  noted  relating  to  a  method  of  pro- 
ducing relief  effects  by  alternate  exposures 
through  a  system  of  lenses  and  mirrors,  a  de- 
vice for  prevention  of  the  picture  getting  off 
center,  and  an  apparatus  for  simultaneously 
taking  details  of  foreground  and  background. 
In  the  last  named  patent  this  is  accomplished 
by  oscillating  mirrors  placed  behind  a  dual  ob- 
jective system  in  the  camera. 

Cameras  and  Accessories 

Stull33  described  changes  made  in  the  Mit- 
chell camera  to  adapt  it  for  use  with  70  mm. 
film.  The  shutter  size  is  doubled,  and  the  gears 
are  cut  differently  to  adapt  them  to  the  pitch 
of  the  perforations,  which  is  stated  to  be  0.231 
inch  for  70  mm.  film. 

The  French  camera,  "Eclair,"  was  described 
by  Eveleigh.34  Its  features  are:  lightness,  a 
six  lens  turret,  a  direct  vision  tube  sight,  and 
an  automatic  fade.    A  new  model  of  the  Aska- 


Full  Text  in  NEWS 

The  report  of  the  Committee  on 
Progress  of  the  Society  of  Motion  Pic- 
ture Engineers,  compiled  twice  annu- 
ally, embraces  developments  in  the 
advancement  of  the  industry,  no  mat- 
ter where  centered.  Its  text  will  be 
published  in  full  in  Motion  Picture 
News  beginning  with  this  edition. 

Prepared  by  a  committee  headed  by 
Glenn  E.  Matthews  and  including  M. 
Abribat,  J.  A.  Ball,  J.  Boolsky,  W. 
Clark,  A.  W.  Danashew,  J.  B.  Engl, 
R.  E.  Farnham,  H.  B.  Franklin,  K. 
Geyer,  A.  C.  Hardy,  R.  C.  Hubbard, 
G.  F.  Rackett  and  S.  K.  Wolf,  the  re- 
port divides  itself  into  seven  classifi- 
cations. 

The  first,  dealing  with  production, 
is  published  in  part  in  this  issue. 
Next  week,  The  Showman  Section,  as 
one  of  its  features,  will  publish  an- 
other section  of  the  report  which 
deals   with    exhibition. 


nia  camera  appeared  which  is  equipped  for 
single,  normal,  and  ultra-rapid  exposures.35 
The  Castagna  camera,  manufactured  in  Vienna, 
is  housed  completely  in  an  all-metal  case.  It  is 
fitted  with  a  four-lens  turret,  and  the  front 
may  be  swung  open  providing  easy  access  to 
the  gate.  The  shutter  design  is  novel  in  that 
a  fade  may  be  adjusted  to  a  definite  number  of 
crank  turns  from  a  minimum  sector  opening 
of  five  degrees  to  a  maximum  of  180  degrees. 

Fear36  designed  a  silent  high-speed  movement 
for  Bell  and  Howell,  and  Mitchell  cameras. 
Pilot  pins,  accurately  fitted,  lock  the  film  while 
the  shutter  is  open  and  an  eccentric  has  been 
substituted  for  a  cam  for  moving  the  film. 
More  recently,  the  same  inventor  introduced  a 
completely  new  silent  camera  which  is  stated 
to  be  adaptable  quickly  to  color  motion  pic- 
tures, sound-on-film  photography,  and  wide  pic- 
ture photography  either  on  wide  film  or  by  the 
Fear  process,  which  rotates  the  images  through 
an  angle  of  90  degrees,  placing  the  frames 
longitudinally  on  35  mm.  film.37 

According  to  a  well  known  director,  the  use 
of  synchronous  electrical  camera  drives,  neces- 
sitated by  simultaneous  longshot  and  close-up 
exposures  in  sound  motion  picture  work,  has 
freed  first  cameramen  from  actual  cranking 
and  given  them  more  time  to  consider  pictorial 
composition.38  Cowan39  reported  on  a  survey 
of  camera  and  projection  apertures  in  relation 
to  sound-on-film  pictures.  A  joint  committee 
of  the  Society  of  Motion  Picture  Engineers, 
the  Academy  of  Motion  Picture  Arts  and  Sci- 
ences, the  American  Society  of  Cinematogra- 
phers,  and  the  American  Projection  Society 
prepared  a  resolution  on  recommended  practice 
for  cameramen  and  projectionists.  This  resolu- 
tion was  recommended  as  standard  practice  by 
the  Standards  Committee  of  the  Society  of 
Motion  Picture  Engineers  at  the  Toronto  meet- 
ing in  October,  1929.  Essentially  the  resolution 
suggested  that  a  rectangle  0.620  inch  by  0.835 
inch  be  marked  on  the  ground  glass  of  cameras 
and  that  an  aperture  size  of  0.600  inch  by  0.800 
inch  be  adopted  for  sound-on-film  projection. 

Accounts  have  been  published  of  cameramen's 
experiences  in  frigid  countries,  notably  of  the 
troubles  encountered  by  Rear  Admiral  Byrd's 
Antarctic  expedition.40  Spring-driven  cameras 
failed  at  —  20°  F.  Lieberenz41  was  able  to  keep 
such  cameras  in  operation  even  at  — 40°  F.  by 
cleaning  the  mechanism  with  gasoline  and  lu- 
bricating with  a  mixture  of  kerosene  and  bone 
oil. 

New  Camera  Improvements 

A  viewing  device  known  as  the  "Ortho- 
viseur"  was  announced  for  use  on  Debrie  cam- 
eras.42    It    is    used    for    determining    the    field 


angle  and  focus  of  the  particular  objective  to 
be  used  on  the  camera,  namely,  35  mm.,  50  mm., 
75  mm.,  and  100  mm.  An  erect  image  is  pro- 
duced about  9  cm.  by  12  cm.  in  size  and  not 
reversed  left  and  right.  A  focussing  lens  giv- 
ing an  enlarged  view  on  the  focussing  screen 
has  also  been  made  available  for  the  Debrie 
camera.  Smack43  described  the  construction 
and  properties  of  flexible  drive  shafts  for  mo- 
tor-driven cameras.  Chutes  fitted  between  the 
sprocket  and  magazine  assist  in  minimizing  film 
buckling  troubles,  according  to  Henri-Robert.44 
Jonson45  described  a  buckle-proof  magazine  de- 
signed for  Mitchell  cameras. 

The  added  weight  of  sound-proof  housings 
has  resulted  in  the  design  of  stronger  tripods. 
One  of  these,  called  a  "camera  dolly,"  is  con- 
structed of  telescoping  steel  parts  attached  to  a 
triangular  rubber  tired  traveling  support.46 
Types  of  equipment  and  methods  used  for  still 
photography  in  German  studios  were  described 
by  Lichtenstein.47  The  use  of  an  amateur  mo- 
tion camera  was  considered  valuable  by  a  Hol- 
lywood cameraman  as  an  inexpensive  means 
fur  making  trial  shots  on  sets.48 

Many  improvements  have  been  noted  in  cam- 
era design  as  shown  by  the  large  nurnber  of 
patents49  issued,  which,  besides  the  usual  modi- 
fications in  claw  pull-downs,  shutters,  maga- 
zines, deal  with  the  use  of  derivatives  of  cellu- 
lose, such  as  acetyl  cellulose  for  the  manufac- 
ture of  film  spools ;  the  obtaining  of  relief  ef- 
fects by  movement  of  a  camera  round  an  elip- 
tical  or  oval  path  during  exposure ;  and  electri- 
cal tension  regulation  for  delivery  or  take-up 
reels. 

An  ultra-rapid  camera  known  as  the  "Trom- 
melapparat"  employs  a  high  frequency  30,000 
volt  arc  for  illumination  intermittently  flashed 
nil  the  subject  by  means  of  a  rotating  sector. 
The  film  is  wound  on  the  inside  of  a  cylinder 
which  accommodates  100  turns  of  40  frames 
each.  Four  thousand  normal  frames  may  be 
exposed  per  second,  or  8,000,  and  16,000  half 
or  quarter  normal  frames,  respectively,  per 
second.50 

Only  two  patents  appeared  dealing  with  im- 
provements  in  motion  study  cameras.51 

Exposure  and  Exposure  Meters 

A  cameraman52  recounted  some  of  his  expe- 
riences in  making  satisfactory  exposures  in  the 
tropics.  Yellow  filters  and  panchromatic  film 
were  employed,  exposures  being  made  between 
7:00  and  11:00  A.M.  each  day.  Emmermann53 
described  the  properties  of  silk  screens  used 
before  the  camera  lens  for  the  production  of 
diffused  negatives.  A  light  intensity  meter  used 
for  the  determination  of  the  light  values  on 
motion  picture  sets,  as  well  as  light  measure- 
ments in  connection  with  printers  and  screen 
illumination,  was  described  by  McCoy.54  The 
meter  consists  of  a  shielded  photo-electric  cell 
with  a  range  of  sensitivity  of  100  to  3,000  foot 
candles,  having  a  broad  response  covering  the 
visible  spectrum.  A  patent  was  issued  relating 
to  the  design  of  an  actinometer  of  the  rotating 
wedge  type.55 

References 

1  Richardson,  F.  H.:  Ex.  Herald-World,  98,  Sec.  2 
(March  15,  1930),  p.  49. 

2  Rayton,  W.  B. :  7.  Soc.  Mot.  Pict.  Eng.,  14 
(Jan.,   1930),   p.    50. 

3  Howell,  A.  S.,  and  Dubray,  J.  A.:  7.  Soc.  Mot. 
Pict.   Eng.,  14   (Jan.,   1930),   p.   59. 

*  Jones,  L.  A.:  7.  Soc.  Mot.  Pict.  Eng.,  14  (Jan., 
1930),   p.   32. 

3  Gregory,  C.  L.:  7.  Soc.  Mot.  Pict.  Eng.,  14  (Jan., 
1930),    p.    27. 

6  MOTION  PICT  NEWS,  41  (Feb.  15,  1930),  p.  20. 

7  7.  Soc.  Chem.  Ind..  43   (Aug.   2,  1929),  p.  771. 

8  Reports — Mot.  Pict.  Div.,  U.  S.  Dept.  Commerce 
(Oct.    23,   1929). 

9  Brit.  Pats.   310,540;   313,829;   318,250. 

10  Ger.  Pat.  483,892. 

"  French  Pat.  650,345;  Ger.  Pats.  480,352;  482,163; 
U.   S.  Pat.    1,719,711. 

12  Ger.    Pat.    480,729. 

t3  Schmidt,  R. :  Filmtechnik,  5  (Apr.  27,  1929),  p. 
194. 

14  Jones,  L.  A.,  and  Sandvik,  O.:  7.  Soc.  Mot.  Pict. 
Eng.,   14    (Feb.,    1930),    p.    180. 

15Conklin,  O.  E.:  7.  Opt.  Soc.  Amer.,  17  (Dec, 
19?8>,   p.    463. 

16  U.  S.  Pat.  1,717,815;  Brit.  Pat.  317,459;  French 
Pat.  653,040;  Australian  Pat.  15,873;  Ger.  Pat.  483,- 
807. 

"Carson.  W.  H.:  7.  Soc.  Mot.  Pict.  Eng.,  14 
(Feb.,   1930).  p.  209. 

(Continued  on  page  42-C) 


28 


Motion    Picture    News 


July  5,  1930 


Does  Playing  Films  Contrary  to  Release 
Date  Violate  Copyright?  Court  to  Decide 


Paging  Schnozzle 

Hollywood — Flo  Ziegfeld,  who  knows 
a  thing  or  two  about  feminine  pul- 
chritude, told  the  gang  out  here  that 
"A  good  nose  is  the  most  important 
feature  a  girl  can  have." 

Can  you  beat  that!  We  have  been 
hitting  the  high  spots  for  two  years 
with  the  most  beautiful  girl  in  the 
East,  and  never  recognized  beauty. 
She  has  a  beak  which  extends  just 
one-half  inch  below  her  chin. 


Ore.  Methodists 
To  Support  Bill 
For  Gov't  Control 


Astoria,  Ore. — Resolutions  commending 
the  agencies  promoting  the  enforcement  of 
the  18th  amendment  and  rapping  the  picture 
industry  were  drafted  by  the  committee  on 
temperance,  prohibition  and  public  morals 
of  the  Oregon  annual  conference  of  the 
Methodist  Episcopal  church. 

The  draft  of  the  resolution  pertaining  to 
films  reads: 

"Whereas,  the  American  motion  picture  is 
undermining  the  Christian  influence  of  home 
and  church,  menacing  law-abiding  citizenship 
and  misrepresenting  the  American  life  to  the 
nations  of  the  world;  and 

"Whereas  repeated  efforts  to  improve  the 
moral  standards  of  motion  pictures  by  co-op- 
eration with  the  industry  have  failed  to  secure 
desired   results ; 

"Therefore,  be  it  resolved,  that  we  co-oper- 
ate with  the  Federal  Motion  Picture  Council 
in  America,  in  its  effort  to  obtain  the  passage 
(if  the  bill  declaring  the  motion  picture  to  be 
a  public  utility  and  providing  for  a  federal 
motion  picture  commission  to  regulate  the  trade 
practices  of  the  motion  picture  industry  and  to 
establish  definite  moral  standards  to  be  applied 
before  the  production  of  films  which  are  to  be 
licensed  for  interstate  and  international  com- 
merce, the  expenses  of  the  commission  to  be 
paid  by  the  license  fee  of  pictures." 


Baltimore  Daylight  Time 
Goes  to  Fall  Referendum 

Baltimore — Daylight  saving  will  be  placed 
on  the  ballots  at  the  coming  general  election 
in  November,  according  to  a  ruling  handed 
down  by  the  attorney  general.  Thus  the 
question  which  has  agitated  Baltimoreans 
for  the  past  few  months  and  which  is  now 
in  effect  in  Baltimore  on  a  "voluntary"  ba- 
si>  with  many  people  and  organizations  ob- 
serving it,  but  all  the  picture  theatres  op- 
erating on  standard  time,  excepting  one, 
will  have  a  referendum  and  the  people  will 
be  able  to  vote  on  it. 


Distributors     Ask     Damages 

From  Cincy  Exhibitors 

In  Unique  Action 


Cincinnati — Something  entirely  new  in 
film  procedure  has  been  launched  here  with 
filing  of  suits  alleging  violation  of  the  copy- 
right law  by  an  exhibitor  for  failure  to  ob- 
serve release  dates  on  films  involved. 

Moses  Wilchens,  Raymond  G.  Julius  and 
Isaac  Frankel  are  defendants  in  the  unique 
action  brought  by  Paramount,  Universal, 
M-G-M  and  Educational.  The  Colonial  and 
Ohio,  which  the  defendants  operate,  alleged- 
ly violated  the  release  dates  stipulated  by 
the  distributors. 

Damages  of  $6,250  and  costs  are  involved 
in  the  action,  because  the  defendants  are  su- 
ing under  terms  of  the  copyright  law  which 
stipulates  damages  of  $250  for  each  viola- 
tion. The  suit  covers  25  pictures.  In  ad- 
dition to  damages,  the  plaintiffs  ask  a  per- 
petual injunction  restraining  the  defend- 
ants from  any  further  alleged  infringements 
of  the  complainants. 


Gov't  Taking  Legal  Steps 
To  Stop  Balto  Song  Plugs 

Baltimore — With  a  view  to  taking  legal 
action  against  those  engaged  in  publishing 
and  selling  song  sheets  in  Baltimore,  O. 
Norman  Forrest,  Assistant  U.  S.  District 
Attorney,  says  an  investigation  is  being 
made  now. 

Forty  Baltimoreans  may  find  themselves 
liable  to  action  for  infringing  the  music 
copyright  laws  and  indictments  may  be 
sought  against  them  because  it  is  reported 
that  no  royalties  have  been  paid  on  the 
songs  published  in  the  sheets  sold,  each  of 
which  contains  about  100  songs. 

These  sheets  have  been  circulated  by  an 
organized  body  in  Baltimore,  it  is  claimed, 
and  under  the  copyright  laws,  according  to 
Forrest,  each  of  the  distributors,  printers, 
peddlers  and  wholesalers  of  the  sheets  is 
liable  to  fine  or  imprisonment. 


Fox  Installs  Earphones 

Hollywood — Sixty-four  of  the  Fox  West 
Coast  theatres  will  be  equipped  with  ear- 
phones for  the  deaf.  To  equip  these  houses 
will  require  694  sets. 


Technicolor  May  Earn  $5 

Estimates   place  earnings   of  Technicolor 
for  the  current  year  in  excess  of  $5  a  share. 


Hoot  Ropes  Sally 

Hollywood — Hoot  Gibson  and  Sally 
Eilers,  his  leading  woman  in  recent 
pictures,  are  now  in  Canada  on  loca- 
tion— for  their  honeymoon.  They  were 
married  Friday  night  at  Baker's 
Ranch,  near  Saugus,  Calif.,  with  100 
picture  celebrities  as  wedding  guests. 
Carmen  Pantages  was  maid  of  honor 
and  Marion  Nixon,  Mae  Sunday  and 
Marie  Prevost  were  bridesmaids.  Bus- 
ter Collier  was  Hoot's  best  man.  After 
the  ceremony  the  newlyweds  left  for 
Banff,   Canada. 


French  Swedes 

Hollywood  —  When  Warners  start 
production  on  the  film  version  of  their 
Broadway  musical  comedy,  "Fifty  Mil- 
lion Frenchmen,"  the  comedy  team  of 
Olsen  and  Johnson  will  have  the 
featured  leads.  The  team  is  under 
term  contract  for  pictures  to  Warners, 
and  recently  appeared  in  "See  Naples 
or  Die."  Lloyd  Bacon  has  been  as- 
signed to  direct  "Fifty  Million  French- 
men." 


Copyright  Bureau 

Warning  Sounded 

By  Ohio  Leader 


Columbus — The  copyright  protection  bu- 
reau'll  get  you  if  you  don't  watch  out  is 
the  substance  of  a  warning  to  members 
sounded  by  P.  J.  Wood,  emphasizing  that 
no  verbal  agreement  or  consent  for  holding- 
over  prints  "is  any  protection  to  you." 

The  copyright  bureau,  maintained  by  dis- 
tributors, is  "very  active  gathering  evidence 
against  theatre  owners  who,  intentionally 
or  unintentionally,  are  holding  over  films 
beyond  the  number  of  days  specified  in  their 
contracts."  Get  it  in  writing,  summarizes 
his  advice  to  members. 

"Many  theatre  owners  have  engaged  in 
the  practice  of  holding  over  pictures  for 
extra  days  upon  the  assurances  of  the  sales- 
man that  it  was  perfectly  all  right  with  the 
exchange  to  do  this.  Please  remember  that 
if  there  was  no  objection  to  such  a  practice, 
the  salesman  would  be  willing  to  write  it  in- 
to the  contract.  In  the  future,  if  you  are 
told  by  a  salesman,  or  a  booker,  that  you  are 
at  liberty  to  hold  pictures  an  extra  day  or 
two,  please  immediately  report  to  this  of- 
fice the  name  and  connection  of  such  per- 
son giving  you  this  erroneous  advice. 

"Bear  in  mind  that  these  'hold-overs' 
constitute  a  violation  of  the  copyright  law 
and  that  the  amount  of  damages  asked  by 
the  Copyright  Bureau  is  out  of  all  propor- 
tion to  the  film  rental  involved.  Do  not 
think  because  your  contract  specifies  $20 
for  a  two-day  run,  and  you  hold  the  picture 
over  for  an  additional  day,  that  the  payment 
of  $10  to  the  exchange  will  be  accepted  in 
settlement. 

"If  you  are  now  showing  pictures  beyi  "id 
the  number  of  days  specified  in  your  con- 
tract or  'confirmation  of  play  dates'  with- 
out the  consent  of  the  exchange,  discontinue 
the  practice  immediately,  otherwise  you  are 
bound  to  pay  a  heavy  tribute  for  abrogating 
the  'run'  provision  of  your  contracts.  This 
applies  not  only  to  features  but  to  new- 
reels   and   short  subjects   as   well. 

"Let  me  caution  you  once  again — if  the 
salesman  won't  write  it  in  the  contract,  his 
verbal  promises  or  assurances  are  insincere 
and   of  no   weight  whatsoever." 


July  5,  1930 


Motion   Picture   News 


29 


Four  Bits  Gets 
Whopping  Shows 
OnA.C.Boardwalk 


Atlantic  City — Competition  with  a  ven- 
geance is  raging  along  the  boardwalk  of 
this  resort.  Ju=t  imagine  these  attractions 
for  a  50  cents  admission  at  the  Steel  Pier : 
••Journey's  End,"  "Mamba,"  and  "Anna 
Christie,"  seven  acts  of  vaudeville,  a  min- 
strel show,  high  diving  horses,  automobiles 
looping  the  loop,  a  "human  skyrocket," 
water  circus,  "dip  of  death"  bicycle  rider, 
man  shot  from  cannon,  acrobats,  Hawaiian 
village,  Hollywood  exhibit,  war  relic  ex- 
hibit,  airplane   exhibit  and  dancing. 

The  triple  feature  program,  plus  the  other 
attractions,  is  bucking  Warner  shows  at  the 
first  runs  along  the  boardwalk.  One  other 
pier,  the  Million  Dollar,  presents  first  runs, 
but  shows  only  one  feature  picture,  together 
with   its   other  pier  attractions. 


Stanley  Co.  Half  Year 

Net  Totals  $2,285,705 

The  consolidated  net  profit  of  the  Stanley 
Company  of  America  and  subsidiaries  (in- 
cluding extraordinary  profit  arising  from 
the  sale  of  investments)  after  all  charges, 
for  the  26  weeks  ended  March  1,  1930,  was 
$2,285,705.  Warners  own  in  excess  of  99 
per  cent  of  the  capital  stock  of  the  Stanley 
Company. 


Paramount  Publix  Shows 
Large  Stockholder  Gain 

Paramount    Publix    stockholders   on    June 

6,  1930,  numbered  16,486,  a  new  high  record 
in  the  history  of  the  company.     On  March 

7,  1930,  there  were  13,731  stockholders,  and 
in  June,  1929,  9,855  stockholders. 


Gets  Unique  Post 

Hollywood — Edgar  Allan  Woolf,  play- 
wright and  journalist,  is  Hollywood's  first 
dialogue  director.  His  duties  will  be  ex- 
clusively the  examining,  revising  and  super- 
vision of  dialogue.  He  will  work  directly 
under  C.  Graham  Baker  and  Hal  B.  Wal- 
lis,  in  charge  of  First  National  production. 


Radio  Contest  for  Sono  Art 

Alike  Simmons,  publicity  chief  for  Sono 
Art- World  Wide,  has  tied  up  with  Station 
W'GBS  to  conduct  a  radio  questionnaire 
plugging  "The  Big  Fight."  Radio  listen- 
ers answering  correctly  three  questions  out 
of  five  submitted  will  receive  passes  to  the 
Globe,  New  York. 


Record  for  "All  Quief' 

Twenty  performances  for  the  "All  Quiet 
on  the  Western  Front"  current  week's  run 
at  the  Central,  New  York,  break  another 
record  for  the  two-a-day  stand  playing  to 
$2  top,  according  to  "U." 


Klein  Handles  "Gaucho." 

The  Edward  L.  Klein  Corp.  is  handling 
foreign  distribution  of  "Alma  de  Gaucho," 
a  Spanish  Talker.  It  was  made  in  South 
America. 


And  Plenty  Have  It 

The  latest  term  of  approbation  for 
a  male  star  is  to  say,  "Yes,  he's  got 
plenty  of   IF." 


Doug  and  Mary 
Retirement  to 

Bring  Merger? 

(Continued  from  page  13) 

Schenck  to  develop  merger  or  amalgamation 
plans  that  might  benefit  the  company's  situ- 
ation. 

Should  this  develop  and  a  closer  alliance 
with  Paramount  than  now  exists  become 
a  fact,  grouped  in  the  one  gigantic  line-up 
of  companies  would  be  the  Zukor  organiza- 
tion, Fox,  M-G-M  and  U.  A.  It  is  regarded 
as  significant  in  some  quarters  that  some 
time  ago  Paramount  loaned  $3,000,000  to 
Art  Cinema,  finance  unit  of  the  Schenck 
productions  as  well  as  of  other  units  re- 
leasing through  United. 

The  step  would  likewise  be  significant  in 
the  part  it  would  play  in  realigning  the  in- 
dustry's checker-board  of  major  affiliations 
and  might  easily  lead  to  closer  relations 
between  Warners  and  R-K-0  than  the 
booking  deal  closed  a  few  days  ago. 

Schenck  is  in  New  York,  but  has  proved 
difficult  to  reach  either  by  telephone  or 
otherwise.  Several  messages  deposited  with 
his  secretary  have  remained  unanswered. 


Brooks,  President  21  Times 

Albany — Harry  M.  Brooks,  of  Troy, 
has  been  elected  president  of  the  oper- 
ators' union  of  that  city  for  the  21st  con- 
secutive time.  This  holds  true  of  Al  Le- 
may,  financial  secretary  of  the  organiza- 
tion. Charles  H.  McCarthy  was  named 
vice-president;  George  L.  Nugent  as  re- 
cording secretary,  and  John  Ross,  treas- 
urer. 


Del  Ruth  on  Outside 

Hollywood — Under  the  terms  of  his  con- 
tract with  Warners,  Roy  Del  Ruth  is  per- 
mitted to  make  a  picture  a  year  for  an  out- 
side organization.  This  year  it  looks  like 
Paramount  in  the  East. 


22  Dividends 

Payable  This  Week 

Company  Rate  Period 

Celotex    Co.    pf $1-75  U 

Claude  Neon  Elec.  Prod 25  Q 

Do    3%  Stk. 

Do,    pf 35  Q 

Consolidated   Film    Ind 50  Q 

Do,    partic.    pf 50  Q 

Eastman    Kodak    Co 1-25  Q 

Do    75  Ex. 

Do,     pf 1.50  Q 

Johns-. Manville    Corp.    pf 1.75  Q 

Marks    Bros.    Theatres,    pf 50  Q 

-National    Screen    Service .50  Q 

National   Theatre   Supply,   pf.    ..  1.75  Q 

Orphenm    Circuit,   pf 2.00  Q 

Radio  Corp.  of  America,  pf.   A..     .8754  Q 

Do,   pf.    B    1.25  Q 

Saenger   Theatres,   A    50  Q 

Do,    B    50  Q 

Do,  pf 1-75  Q 

State  Theatre,    (Boston)   pf 2.00  O 

Wurlitzer  (R)  &  Co.  7%  pf 1.75  Q 


Summer  Heat 
Slips  K.  O.  To 
Baltimore  Biz 


Baltimore  —  Hot  weather  in  June 
knocked  theatre  business  here  for  a  goal. 
Part  of  this  may  have  been  due  to  the 
daylight  saving  time  observed  by  many 
persons  and  industries  in  the  city.  But 
the  slump  has  been  felt  principally  by 
those  theatres  that  have  refused  to  con- 
form their  time  schedules  to  meet  the 
requirements  of  the  daylighters. 

Investigation  into  the  residential  house 
situation  reveals  the  same  conditions. 
Those  houses  that  have  changed  their 
hours  to  suit  the  daylighters  as  well  as 
the  standard  timers  appear  to  be  getting 
along  just  as  well  and,  in  some  instances, 
better  than  they  did  previous  to  the  day- 
light saving  period  in  the  summer. 

Those,  however,  who  have  refused  to 
make  any  concessions  to  daylighters  seem 
to  be  losing  'somewhat  but  the  consensus 
of  opinion  appears  to  be  that  the  change 
to  daylight  saving  has  not  drastically  cut 
into  the  summer  business  of  neighbor- 
hood houses. 

Exhibitors  Optimistic 

Generally  speaking,  film  conditions  are 
on  the  up  and  up.  This  is  evidenced  by 
the  faith  certain  exhibitors  have  in  the 
future,  shown  by  their  contemplated 
building  operations. 

The  Palace,  operated  by  Gaertner  Brothers, 
and  the  Patterson,  a  Durkee  house,  have  been 
closed  and  while  the  former  is  to  be  extensive- 
ly remodeled  to  reopen  with  only  the  projec- 
tion and  sound  equipment  retained,  the  Pat- 
terson is  to  be  torn  down  and  rebuilt  as  an 
entirely   new   house. 

Walter  Pacy  is  having  his  McHenry  in 
South  Baltimore  enlarged  by  350  seats  and 
there  is  a  possibility  that  the  Ideal,  Hampden, 
owned  by  Julius  Goodman,  and  the  Astor, 
owned  by  a  company  of  which  Robert  Kanter 
is  president,  may  be  reconstructed  to  increase 
the  capacity. 


Fox  Organizes  Unit  to 
Make  Spanish  Versions 

Hollywood — With  its  own  staff  of  writers, 
directors  and  technicians,  Fox's  new  Span- 
ish department  will  commence  production 
immediately.  The  unit  will  concentrate  on 
all  Spanish  talkers,  with  John  Stone,  form- 
erly in  charge  of  silent  and  synchronized 
work,  in  control. 

"One  Mad  Kiss"  starts  the  new  policy. 
It   stars   Don  Jose  Mojica. 


18th  Roadshow  of  "All 
Quiet"  Opens  at  Hartford 

Hartford,  Conn. — Run  of  "All  Quiet  on 
the  Western  Front"  at  the  Regal  here  is 
the  18th  roadshow  engagement  of  the  pic- 
ture. 


Young  Gleason  Joins  Pa 
and  Ma  Over  on  Pat  he  Lot 

Hollywood  —  With  signing  of  Russell 
Gleason  to  a  long  term  contract,  the  whole 
dern  Gleason  family  is  now  over  on  the 
Pathe  lot.  First  under  the  new  agreement 
is   in  preparation. 


30 


Motion   Picture   News 


July  5,  1930 


Claim  Ries 
Sound  Patent 
To  Be  Basic 


Jtys: 


{Continued  from  page  21) 

over  sound  recording  apparatus  applied  to  the  film  at 
its  point  of  exposure  for  picture  taking  would  interfere 
with  the  field  of  view.  Nevertheless  synchronism  in 
recording  and  reproducing  the  pictures  and  sounds 
(with  due  allowance  for  the  difference  in  the  speed  of 
light  and  sound  waves)  is  necessary  for  the  hest  re- 
sults. This  is  accomplished  both  in  the  recording  and 
reproducing  apparatus  in  the  following  manner. 

The  film  travels  in  succesion  over  the  guide  roller 
7,  positively  driven  feed  sprocket  8,  guide  roller  9, 
upper  intermittent  sprocket  10  and  its  guide  roller  11, 
down  between  the  lower  intermittent  feed  sprocket 
12  and  its  guide  roller  13,  positively  driven  sprocket 
14  and  its  guide  roller  15,  thence  under  the  guide 
roller  16  and  over  the  roller  17  to  the  receiving  reel  4. 
This  feed  mechanism  forms  the  loops  18  and  20,  the 
feed  sprockets  drawing  the  film  from  the  upper  reel, 
and  the  sprockets  10  and  12  feeding  it  intermittently 
past  the  lens  system  at  19,  after  which  the  roller  14 
and  reel  4  cause  the  film  section  21  to  pass  through 
the  sound  reproducing  apparatus  (or  the  recording  ap- 
paratus) at  a  uniform  constant  speed.  The  loops  18 
and  20  may  be  of  a  length  usually  employed  in  motion 
picture  cameras  or  projecting  machines.  The  usual 
shutter  and  other  mechanism  commonly  employed  in 
cameras  or  projecting  machines  will  be  employed,  but 
for  simplicity  of  illustration  such  parts  are  omitted. 

There  are  thus  two  sections  of  film,  spaced  apart  a 
fixed  distance,  one  for  intermittent  exposure  in  taking 
or  reproducing  motion  pictures,  and  the  other  for  con- 
tinuous exposure  in  making  or  reproducing  sound 
records.  The  pictures  and  sounds  are  recorded  or 
reproduced  concurrently,  and  if  film  sections  19  and 
21  in  the  reproducing  machine  are  spaced  or  timed  the 
same  as  in  the  recording  apparatus  the  pictures  and 
sounds  will  be  in  synchronism  when  reproduced.  Vary- 
ing the  relative  positions  of  film  sections  19  and  21, 
or  varying  the  timing  of  the  two  exposures  will  re- 
sult in  varying  the  synchronism  to  compensate  for  the 
difference  between  the  speed  of  light  and  sound  waves, 
so  that  they  both  may  be  so  transmitted  over  con- 
siderable distances  as  to  arrive  at  the  selected  point 
in  unison.  The  fiat  film  section  19  is  opposite  the 
picture-illuminating  section,  22,  of  the  lamp-house  23, 
and  in  line  with  the  usual  picture-projecting  lens  and 
shutter  (if  one  be  used)  which  may  be  mounted  on  the 
frame  2.  The  lower  vertical  film  section,  21,  is  op- 
posite the  lower  section,  24,  of  the  lamp  house  which, 
as  herein  illustrated  for  convenience  of  description,  is 
shown  as  containing  an  arc  lamp.  25,  fed  from  the 
lighting  circuit  26,  or  any  other  suitable  source.  As 
will  be  seen,  the  lamp  house  23  is  mounted  adjustably 
on  guide  rails,  27,  mounted  on  the  base  or  stand  28, 
that  carries  the  entire  projecting  apparatus. 

The  lower  vertical  film  section,  21,  as  well  as  that 
portion  of  the  film  1  below  the  positively-driven 
sprocket  14  (unlike  the  upper  section  19  and  its 
loops  18  and  20,  which  are  affected  by  the  intermittent- 
feed  mechanism)  will  travel  at  a  continuous  and  uni- 
form speed,  since  the  take-up  device  5  causes  this  por- 
tion of  the  film  to  be  wound  up  on  reel  6  under  a 
slight  tension  as  rapidly  as  the  teeth  of  the  steadily 
revolving  sprocket  14  release  it.  It  is  this  lower  sec- 
tion, 21,  therefore,  which  is  removed  a  distance  of 
approximately  not  more  than  three  picture  spaces  from 
section  19,  or  a  total  time-interval  of  about  one-fifth 
(1/5)  of  a  second,  (which  time  interval  is  susceptible 
of  still  further  reducation  if  more  than  16  pictures  are 
exhibited  per  second,  that  I  employ  for  the  reproduc- 
tion of  the  sound  record  that  has  previously  been 
impressed  upon  the  film  along  with  the  pictures.  How- 
ever, I  have  been  able  to  devise  means  hereinafter 
more  fully  described,  whereby  even  this  minute  and 
practically  negligible  discrepancy  in  time  may  be 
effectively,    completely    and    automatically   eliminated. 

I  prefer  for  various  reasons,  in  carrying  out  my 
invention,  to  impress  such  sound  waves  upon  the  film 
in  the  form  of  a  translucent  photographic  record, 
(see  Figs.  8  to  12  inclusive,)  in  which  the  waves  are 
represented,  when  developed,  by  a  ribbon  or  band  of 
varying  degrees  of  translucency  represented  in  the 
drawings  by  a  series  of  dots  or  shaded  lines,  the  parts 
of  the  band  representing  sounds  usually  merging  one 
into  another  in  continuous  succession  in  the  direction 
of   the  length   of   the   film.      Such   a   record   held   to   the 


Nov. 

16 

1926. 

E.  E-  RIES 

1,607,480 

MTH0C 

or  *tr*0DuciN<;  PHoiooRArmc 
fu«j  ill, 

OUMD  RBCORDS 

3  r.w«ti-itii't  a 

light,  presents  a  substantially  straight  band  made  up 
of  a  succession  of  lights  and  shadows,  in  which  the 
alternations  of  light  and  shade  and  the  distance  be 
tween  them  correspond  with  and  represent  the  pitch 
or  frequency  of  the  original  sound  waves,  while  the 
depth  or  intensity  of  the  shading,  or  the  relative  de- 
grees of  translucency,  correspond  with  and  represent 
their   amplitude. 

All  degrees  of  light  and  shade  corresponding  to  the 
simplest  or  most  complex  sound  waves  may,  by  proper- 
ly adjusted  and  regulated  conditions,  be  accurately 
recorded. 

Fig.  6  shows  the  sound  recording  arrangement. 
In  practice  it  is  combined  with  the  camera  which  may 
be  of  any  suitable  type.  The  film  feeding  mechanism 
may  be  similar  to  that  shown  in  Fig.  1  and  is  not 
shown  in  this  figure.  In  the  chamber  30  is  located 
any  suitable  light  31,  such  for  examnle  as  an  arc 
light  or  an  incandescent  light  of  any  suitable  kind 
capable  of  having  its  luminosity  varied,  at  the  speed 
of  the  variations  of  sound  waves.  This  chamber  is 
provided  with  a  tube,  32,  containing  a  lens,  ii,  and 
an  adjustable  cap-piece,  34,  having  a  raised  central 
portion,  35,  pierced  with  either  a  narrow  slit,  36,  as 
shown  in  Fig.  3  or  a  small  round  or  souare  pin-hole 
opening  36'  such  as  shown  in  Fig.  4,  corresponding 
with  light  openings  of  like  character  that  are  used  in 
the  projecting  apparatus  illustrated  in   Figs.    1   and  2. 

Mounted   at   the  upper  rear  portion   of  the  apparatus 


-21 


miHtssis 


-j 


in  Fig.  6  is  shown  a  standard  37,  containing  an  ad- 
justable sliding  rod  38,  that  may  be  extended  and 
turned  in  any  position  and  if  desired  may  be  locked  in 
such  position  by  wing-nut  39.  The  upper  end  of  rod 
38  has  a  swivel-joint  into  which  is  clamped  a  tele 
phone-transmitter  or  microphone  40,  which  is  provided 
with  a  large  tapering  horn  or  megaphone,  41,  designed 
and  adapted  to  collect  the  atmospheric  sound  waves 
and  to  direct  and  focus  them  upon  the  diaphragm  of 
the  transmitter  40.  The  minimum  height  of  the  horn 
41,  when  the  device  illustrated  in  this  figure  is  used 
in  connection  with  a  portable  motion -picture  camera, 
is  preferably  such  that  the  entire  camera  mechanism, 
including  the  chamber  30,  containing  the  photophonic 
recording  appliances,  may  be  mounted  as  a  single, 
self-contained  unit  below  the  line  of  swing  of  said 
horn.  The  mounting  of  the  horn  41  directly  upon  the 
camera  apparatus  is  not  essential,  as  the  standard  37, 
the  transmitter  40  and  sound-receiving  horn  41,  may  be 
located  at  convenient  points  either  near  the  camera 
or  at  any  desired  distance. 

The  transmitter  40,  whether  mounted  on  the  appa- 
ratus or  located  at  a  distance  therefrom,  is  in  elec- 
trical   connection    through    the    circuit    or    line    wires, 


Court  Awards 
Rights  to  the 
Schlesingers 


48,  49,  42,  and  primary  winding,  43,  of  an  induction- 
coil  whose  secondary  winding,  44,  is  in  series  with  a 
condenser,  45,  and  with  the  terminals  of  the  lamp  31, 
as  shown.  The  terminals  of  the  lamp  31,  are  like- 
wise independently  connected,  in  the  usual  manner,  by 
means  of  the  circuit  wires  shown,  with  a  suitable 
source  of  direct  current  46,  and  rheostat  47. 

In  front  of  the  cap  34,  is  shown  the  moving  film, 
1,  traveling  downwardly  in  close  proximity  to  the 
raised  portion  35,  so  that  the  portion  of  its  surface 
intended  for  the  record  passes  by  the  light  opening 
36.  This  section  of  the  film,  indicated  by  the  numeral 
21,  corresponds  with  the  lower  vertical  film  section 
21  in  Figs.  1  and  2.  It  will  of  course  be  understood, 
that  the  sensitive  film  1  in  Fig.  6  is  completely  in- 
closed and  protected  from  extraneous  light  by  the 
camera  box  in  which  it  moves,  and  that  the  edge 
portion  or  portions  of  the  film  on  which  the  photo- 
graphic record  is  to  be  received  are  shielded  from  the 
light  and  are  thus  left  unexposed  during  the  transit 
of  the  film  behind  the  shutter-opening  of  the  picture- 
taking   lens. 

The  operation  of  the  sound-recording  apparatus  just 
described  is  as  follows :  Electric  energy  from  the 
source  of  direct  current  46,  passing  through  rheostat 
47  by  which  its  intensity  is  suitably  controlled,  travels 
across  the  carbons  of  the  lamp  31,  forming  an  arc 
having  the  characteristics  of  a  sensitive  flame  that 
burns  with  a  steady  light  and  at  an  approximately 
constant  temperature  and  luminosity.  An  arc  of  this 
character  is  capable  of  being  converted  by  a  series  of 
slight  but  rapid  variations  in  the  current  supply,  into 
what  is  known  as  singing  or  speaking  arc,  which  is 
capable  of  setting  up  atmospheric  vibrations  that  may 
be  heard  directly  by  the  ear  at  a  considerable  distance 
from  the  arc. 

Instead,  however,  of  employing  the  arc  to  set  up 
such  audible  vibrations,  I  enclose  it  within  the  sound- 
proof casing  30,  and  cause  variation  in  the  strength 
of  the  current  corresponding  to  sound  waves  to  be  set 
up.  That  is,  I  produce  a  series  of  corresponding  varia- 
tions in  the  intensity  of  the  light  emitted  by  the  lamp, 
by  and  in  accordance  with  the  speech  and  other  sound 
waves  accompanying  the  scene  or  action,  and  simulta- 
neously impressing  the  successive  variations  of  in- 
tensity of  the  light  upon  the  moving  film  in  the  form 
of  a  permanent  record. 

This  result  I  accomplish  in  the  following  manner : 
The  sound  waves  entering  the  horn  41  from  a  distant 
point  are  concentrated  upon  the  diaphragm  of  the 
microphonic  transmitter  40,  vibrating  the  same  to  varj 
the  resistance  of  the  primary  circuit  containing  the  bat- 
tery 42  and  the  primary  coil  43.  The  latter  induces 
undulatory  or  alternating  currents  of  high  tension 
corresponding  in  form  and  pitch  with  the  sound  waves 
impinging  upon  the  diaphragm,  in  the  secondary  coil 
44,  which  currents  pass  across  the  condenser  45  and 
affect  the  steady  current  flowing  through  the  arc,  31, 
from  the  dynamo  or  other  source  46.  The  direct  cur- 
rent from  this  source  cannot  jump  across  the  con- 
denser 45  nor  affect  the  induction  coil  44,  so  that 
the  net  result  of  the  variable  current  impressed  upon 
the  current  traversing  the  lamp  31  is  to  increase  and 
decrease  the  intensity  of  the  light  in  accordance  with 
the  original  sound  waves.  The  light  from  the  lamp 
31,  (whether  this  be  an  arc  or  incandescent  lamp.) 
passes  into  the  tube  i2  and  through  the  lens  33,  which 
converges  the  rays  over  the  small  slit  or  opening  36 
and  at  least  some  of  them  pass  through  the  slit  and 
strike  the  moving  film  1,  thus  photographically  im- 
pressing its  sensitive  surface  with  a  sound  record  in 
the  manner  already  explained.  As  soon  as  the  film  is 
developed,   this  record  is  ready  for  reproduction. 

Instead  of  employing  an  arc  lamp  for  recording 
purposes,  as  in  Fig.  6,  I  find  it  equally  expedient  and 
more  satisfactory  to  use  for  this  purpose  an  ordinary 
tungsten  or  other  metal-filament  incandescent  lamp, 
such  as  I  have  illustrated  in  Fig.  2,  in  which  such  a 
lamp  is  shown  as  arranged  and  utilized  for  reproduc- 
ing purposes.  It  is  well-known  that  the  efficiency  of 
an  incandescent  lamp,  in  terms  of  candle-power  pro- 
duced for  a  given  consumption  of  current,  is  very 
greatly  increased  with  very  small  increments  of  current 
after  the  lamp  has  already  been  raised  to  and  is  nor- 
mally burning  at,  a  relatively  high  intensity.  Further- 
more, its  etinic  power  under  these  conditions  is  like- 
wise enhanced.  It  is  these  combined  qualities  that  1 
find  particularly  useful  and  which  I  utilize  in  my 
process  of  converting  sound  waves  into  electric  waves, 
electric  waves  into  light  waves,  and  light  waves  into 
chemical  action  upon  the  film,  by  the  method  and 
appliances   already   described   with   reference   to    Kig.    6. 


y,<,  . 


July  5,  1930 


Motion   Picture   News 


31 


Moreover,  in  substituting  incandescent  lamp  for  the 
arc,  the  humming  due  to  the  rapid  expansion  and  con- 
traction of  a  heated  gas.  such  as  an  arc  flame,  is  sub- 
stantially eliminated.  In  addition  to  this  the  entire 
superimposed  alternating  energy  of  the  talking  circuit, 
impressed  upon  the  normally  high  candle-power  light- 
ing direct  current,  is  effectively  employed  in  alter- 
nately raising  and  lowering  the  normal  candle  power 
of  the  lamp.  This  variation,  it  will  be  seen,  occurs 
in  that  part  of  the  spectrum  in  which  the  slightest 
addition  or  subtraction  of  electrical  energy  (such  as 
would  be  caused  by  a  very  small  to  and  fro  move- 
ment of  the  transmitter  diaphragm,)  will  produce  a 
considerable  fluctuation  in  candle  power  and  in  its 
resultant  actinic  or  photo-chemical  action  upon  the 
film.  Since  the  induction  coil  and  condenser  used  by 
me  cause  the  setting  up  of  induced  currents  flowing 
alternately  in  opposite  direction's  through  the  lamp 
filament,  those  currents  that  flow  with  the  normal  lamp 
current  serve  to  reinforce  it  and  augment  the  candle 
pcwer,  while  those  that  flow  against  the  normal  lamp 
current  oppose  it  and  cause  a  diminution  of  the  normal 
luminosity. 

If  this  action  took  place  while  the  filament  were 
burning  at  a  very  low  candle  power,  say  a  bright  red, 
the  effect  of  the  superposed  telephone  current  would 
scarcely  be  noticeable.  But  if  the  filament  were 
burning  at  a  brilliant  white,  or  a  bluish  white  in- 
candescence, such  superposition  of  the  telephone  cur- 
rent, I  have  found,  will  produce  a  verv  decided  and 
sharply  defined  variation  in  candle  power,  a  variation 
that  is  entirely  too  rapid  to  be  perceptible  to  the  eye, 
hut  which  is  quite  strongly  marked  when  produced 
upon  a  moving  film.  However,  since  by  the  use  of 
ray   focusing   lens   1    concentrate  a   considerable   amount 


I%gr9. 


JZgr:8 


of  light  upon  an  exceedingly  small  surface,  I  find  that 
it  is  not  essential  to  overstrain  the  lamo-filament.  The 
strength  of  the  source  of  light  and  the  photographic 
materials  and  speed  of  photography  are  adjusted  to 
each  other  for  this  purpose  in  accordance  with  the 
well  known  practice  in  the  photographic  art.  In  fact, 
a  very  small  tungsten  filament  lamp  using  an  almost 
insignificant  amount  of  current  will  more  than  suffice 
to  produce  a  strong,  well  defined  and  powerful  record, 
a  record  that  is  practically  free  from  all  scratching 
and  other  extraneous  mechanical  sounds  inseparable 
from  the  use  of  ordinary  phonographic  records. 

Coming  now  to  the  method  and  appliances  I  have 
devised  for  reproducing  my  sound  records,  reference 
is  made  to  Fig.  2,  which,  with  certain  modifications, 
shows  on  a  larger  scale  the  sound  reproducing  appara- 
tus illustrated  in  Fig.  1,  and  already  partially  de- 
scribed. 

In  Fig.  2,  the  light  climber,  51,  (corresponding  with 
24  in  Fig.  1,)  contains  a  small  tungsten  or  other 
suitable  metal-filament  incandescent  lamp,  52.  This 
lamp  is  supplied  with  direct  current  from  a  battery  or 
other  source  53.  Behind  the  lamp  is  mounted  a 
standard,  S\  carrying  an  adjustable  reflector  55,  which 
may  be  secured  upon  the  standard  by  thumb-screw  56. 
In  front  of  the  lamp,  mounted  in  the  wall  of  the  lamp 
chamber,  is  a  flanged  cylinder,  57,  which  supports  an 
adjustable  lens  tube  provided  with  a  lens,  58,  and  a 
rack  and  pinion,  59,  for  focussinc  the  lens  58,  tin- 
latter  being  shown  as  secured  in  its  tube  by  a  flanged 
clamping  ring  60.  This  clamping  ring  is  adapted  to 
enter  within  a  hood,  61,  the  two  forming  a  light-tight 
and  dust-proof  connection  between  the  light-chamber 
and  that  part  of  my  sound-reproducing  apoaratus  which 
co-operates   with   the   film. 

This  last  named  apparatus,  as  shown,  consists  of  a 
closed,  box-like  chamber  having  top  and  bottom  walls 
62,   63,   two   side   walls    (not   shown,)    and   a   rear   wall. 

64.  The  top  and  bottom   walls  are  provided  with  slots 

65,  66,  through  which  the  vertical  section  21  of  the 
developed  film,  1,  is  free  to  pass,  this  section  of  the 
film  extending  between  the  two  lower  sprockets  14 
and  16,  as  shown  in  Fig.  1.  The  front  of  the  box 
is  closed  by  the  perforated  plate  67,  (see  Figs.  3  and 
4),  which  may  if  desired  be  held  in  position  by  a  re- 
movable clamping  frame  68  to  facilitate  changing  the 
plate  to  form  a   wide  or  a  narrow   sound  record. 

Secured  to  the  inner  face  of  the  rear  wall  64,  and 
preferably  covering  its  entire  surface,  is  a  variable, 
electrical  resistance,  69,  adapted  to  be  influenced  in  its 
conductivity  when  impinged  unon  by  light.  I  may  em- 
ploy  as    such    variable    resistance   a    "selenium   cell"    of 


any  desired  or  appropriate  construction,  but  I  prefer 
to  use  a  selenium  cell  or  grating,  69,  of  a  special 
type  that  I  have  invented  for  this  purpose,  the  design 
and  construction  of  which  is  illustrated  in  detail  in 
Fig.  5.  This  consists  of  two  thin,  interlaced  sheet- 
metal  stampings,  70  and  72,  marked  +  and  —  re- 
spectively, the  space  between  and  around  the  uni- 
formly spaced,  interlaced  prongs  of  which  is  completely 
filled  with  melted  selenium,  71.  Usually,  if  flesired,  a 
very  thin  layer  of  selenium  may  also  be  spread  over 
the  top  surface  of  the  grating  69,  that  is  formed  by 
the  two  conducting  grids  70  and  72.  These  grids 
terminate  in  a  pair  of  binding  posts,  marked  + 
and  — ,  respectively,  secured  to  the  back  of  the  rear 
wall   64. 

Within  the  chamber,  suitably  placed  between  the 
film  section  21  and  the  variable  resistance  grating  69, 
is  a  small  double-concave  lens,  73,  mounted  upon  a 
fixed  support,  74,  so  that  its  focal  axis  is  opposite 
the  light-opening,  36  or  36',  in  the  plate  67.  Upon 
the  shaft  of  the  lower  guide  roll  16,  which  if  desired 
may  be  in  the  form  of  a  sprocket  wheel,  I  place  a 
small  belt  75,  arranged  to  drive  a  centrifugal  gov- 
ernor 76,  whose  disc,  77,  is  adapted  to  raise  and 
lower  a  lever  78,  so  as  to  make  or  break  the  circuit 
of    battery    53. 

The  purpose  and  function  of  this  governor,  76, 
and  its  associated  parts,  as  will  be  apparent,  is  auto- 
matically to  open  the  circuit  of  battery,  53,  and  thus 
to  extinguish  the  lamp  52,  if  for  any  reason  the 
speed  of  the  film  1  is  unduly  reduced,  or  when  the 
projecting  machine  comes  to  a  stop,  or  again  dur- 
ing the  starting  up  of  the  same  from  a  position  of 
rest  until  it  has  gained  its  minimum  or  normal 
operative  speed.  In  this  manner,  I  eliminate  all 
possibility  of  accidently  overheating  or  burning  the 
him  by  reason  of  any  prolonged  focusing  of  the  light 
from  the  lamp  52,  upon  any  given  spot  on  the  same. 
I  will  say,  in  passing,  that  I  may  also  use  the  same 
governor  to  extinguish  the  picture-projecting  lamp, 
particularly  if  this  be  of  the  high  candle-power  in- 
candescent type  which  under  certain  operating  con- 
ditions I  rind  it  feasible  to  substitute  for  the  arc, 
and  thereby  dispense  with  the  usual  fire-shutters  now 
generally  employed.  The  use  of  this  automatic  lamp 
extinguishing  safety  device  will  serve,  incidentally, 
to  insure  a  more  correct  and  uniform  operation  of 
the  projecting  apparatus  on  the  part  of  the  at- 
tendant. 

The  operation  of  the  remaining  devices  described 
with  reference  to  Fig.  2  are  as  follows.  The  rear- 
wardly  extending  light-rays  from  the  incandescent 
lamp  52.  impinge  upon  the  reflector  55,  which  in  some 
cases  I  may  make  in  the  form  of  a  parabolic  re- 
flector having  the  lamp,  52,  in  the  focus  thereof. 
From  this  reflector  they  are  projected  against  the 
lens  59,  as  indicated  by  the  arrows.  The  forwardly 
extending  rays  from  the  lamp  filament  are  in  like 
manner  directly  projected  upon  the  same  lens,  being 
added  to  those  coming  from  the  reflector  55.  The  lens 
59  concentrates  and  brings  the  combined  rays  thus 
falling  upon  it  to  a  focus  directly  upon  that  given 
spot  of  my  sound  record,  usually  located  near  one 
edge  of  the  translucent  film-section  21,  (as  indicated 
more  clearly  in  Figs.  8,  9  and  10,)  which  at  the  mo- 
ment is  passing  behind  the  narrow  slit  or  light-open- 
ing 36  It  will  thus  be  evident  that  this  spot,  which 
niay  represent,  say  a  portion  of  a  single  sound  wave, 
is  very  highly  illuminated,  and  that  the  amount  of 
lght  transmitted  through  the  film  at  this  spot  will 
depend  directly  upon  its  relative  degree  of  translu- 
cency,  which  changes  rapidly  from  moment  to  mo- 
ment with  each  succeeding  wave  that  passes  the  slit. 
The  light  rays  pass,  preferably  through  a  small 
double-concave  lens  73,  which  is  placed  close  to  the 
fi'm  causing  them  to  diverge  and  to  spread  prefer- 
ably over  the  whole  of  the  large  area  of  my  se- 
lenium grating  69,  as  shown  by  the  dotted  lines.  By 
this  novel  means  I  produce  a  wide  and  uniformly 
distributed  variation  in  the  electrical  resistance  of 
the  selenium  between  the  +  and  —  grids,  70  and  71, 
which  variation  will  be  in  substantially  direct  pro- 
portion to  the  varying  intensity  of  the  distributed 
light. 

It  may  he  mentioned  here  that  in  reproducing  my 
photophonic  sound  records,  it  is  not  essential  to 
have  the  emulsion  side  of  the  translucent  film  face 
the  light  rays  coming  from  the  lamp  52.  It  suffices 
merely  to  transmit  the  convergent  rays  at  the  de- 
sired focal  intensity  through  the  film  so  that  the 
plane  of  the  photographically  developed  sound-record 
surface  will  intersect  and  pass  through  the  concen- 
trated light  rays.  I  prefer  to  place  my  sound-repro- 
ducing lamp  52,  together  with  its  light  concentrating 
and  projecting  system,  on  the  opposite  side  of  the 
film  from  that  shown  in  the  drawings,  thus  revers- 
ing the  position,  with  reference  to  the  film  1  at  the 
point  21,  of  the  lamp  52  and  the  selenium  grating  69. 
Moreover,  in  the  reproduction  of  my  photographic 
sound    records,    unlike   the   reproduction   of   an   ordinary 


photograph,  the  sound  is  the  same  whether  it  is  re- 
produced from  a  negative  or  a  positive  print. 

On  referring  to  Fig.  1,  the  manner  in  which  the 
variation  in  the  electrical  resistance  of  the  grating 
69  is  utilized  in  the  present  application  of  my  inven- 
tion, will  now  be  made  clear.  To  the  +  and  —  bind- 
ing posts  of  the  selenium  grating  69,  are  attached 
the  conducting  wires  81  and  82.  These  wires  extend, 
let  us  assume,  from  a  picture-projecting  booth  lo- 
cated on  or  above  the  balcony  of  a  theater, — in  which 
booth  the  entire  projection  apparatus  shown  at  the 
left  hand  portion  of  Fig.  1  is  placed — to  the  stage  of 
the  same  theatre.  The  location  of  this  stage  is  rep- 
resented at  the  right-hand  portion  of  Fig.  1  by  the 
talking-picture  screen.  91,  and  the  sound -reproducing 
horn  90,   of   my   photophonoscope. 

The  dotted  lines  83,  84,  represent  a  continuation  of 
the  conducting  wires  81,  82,  and  are  run  from  the 
aforesaid  balcony  and  joined  to  the  remaining  circuit 
wires,  85,  86,  located  on  the  stage,  a  primary  battery. 
87,  being  included  at  any  convenient  point  in  the 
sound  reproducing  circuit.  Ordinarily,  I  may  connect 
the  wires  85  and  86  directly  with  one  or  more  tele- 
phone receivers  placed  on  the  stage,  generally  be- 
hind the  screen  91,  and  in  this  case  the  battery  87 
is  alone  sufficient,  without  any  additional  appliances, 
to  cause  an  absolutely  pure  reproduction  of  the  pho- 
tographed voice-record,  by  virtue  of  the  changing  re- 
sistance of  the  selenium  grating  69,  and  the  automat- 
ic corresponding  increase  and  decrease  of  the  current 
which  the  battery  87  sends  through  the  telephone  or 
telephones. 

However,  in  order  to  increase  the  volume  of  the 
reproduced  sound,  especially  when  my  apparatus  is 
used    in    large    auditoriums,    I    preferably    introduce    in 


J&rJO 


this  circuit  any  suitable  amplifying  device  or  devices, 
by  which  speech  may  be  intensified  to  fill  the  entire 
auditorium.  I  have  illustrated  as  one  type  of  such 
amplifying  device  that  I  find  useful  for  this  purpose, 
a  loud-speaking  electrochemical  telephone  receiver  of 
a  well-known  type,  to  the  terminals  of  which  the 
wires  85  and  86  are  connected.  This  apparatus  consists 
essentially  of  a  diaphragm  of  relatively  large  diam- 
eter, which  1  place  within  the  base  of  the  mega- 
phone, 90,  said  diaphragm  having  a  flexible,  spring- 
pressed  metallic  arm,  preferably  of  palladium,  89,  ex- 
tending from  the  center  thereof  and  bearing  upon 
the  surface  of  a  uniformly  driven  rotating  cylinder, 
88,  preferably  of  compressed  chalk,  that  is  kept  in  a 
moistened  condition  by  any  suitable  means,  as  by  an 
occasional  wetting  of  its  surface  about  once  or  twice 
a  week,  from  the  liquid-containing  receptacle  92.  With 
the  shaft  of  cylinder  88,  one  of  the  wires  leading  from 
the  battery,  87,  is  in  electrical  contact,  the  other 
wire  being  connected  with  the  arm  89.  In  some  cases 
I  may  also  introduce  an  induction  coil  in  this  circuit 
to  augment  the  effect.  The  passage  of  a  variable  cur- 
rent between  the  moistened  cylinder  and  the  arm, 
by  its  electrolytic  action,  effects  a  corresponding  and 
very  pronounced  variation  in  the  mechanical  friction 
between  the  two  surfaces.  In  this  manner,  oscillations 
of  large  amplitude  are  produced  in  the  diaphragm,  in 
exact  accordance  with  the  density  of  the  photographic 
sound  record  on  the  film.  1.  The  effect  of  these  os- 
cillations upon  the  column  of  air  contained  within  the 
megaphone,  90,  is  such  as  to  still  further  augment 
the  volume  of  sound  emitted,  so  that  it  becomes  pos- 
sible with  this  arrangement  of  the  various  parts  of 
my  apparatus,  audibly  to  reproduce  and  amplify  the 
sound  record  on  the  film  to  such  an  extent,  if  neces- 
sary, that  the  reproduced  speech,  vocal,  instrumental 
and  other  sounds  will  be  louder  and  carry  farther 
than    the    original    sound   vibrations    themselves. 

Although  I  have  herein  shown  and  described  one 
specific  type  of  sound  amplifying  apparatus,  I  desire 
it  understood  that  I  do  not  limit  myself  to  this  type, 
as  I  may  employ  any  other  form  of  telephonic  relay 
or    other    sound    amplifying    devices. 

It  will  now  be  clear  how  the  original  atmospheric 
sound  waves  incidental  to  a  given  act  or  scene  are 
automatically  converted  into  light  waves,  the  light 
waves  into  a  chemical  sound  record  upon  the  film, 
and  which,  together  with  a  similar  record  of  the  se- 
ries of  pictures  of  the  scene  taken   therewith  upon  the 


32 


Motion   Picture   News 


July  5,  1930 


J^gr// 


?32 


same  film,  are  developed  to  form  a  photographic  neg- 
ative, and  how  tins  combined  picture  and  sound  rec- 
ord may  subsequently  be  transferred,  by  photoprinting 
in  the  usual  manner,  upon  any  desired  number  ot 
positive   films.     It   will  further   be   clear  how   the  voice 

•  a  other  sound  record,  by  merely  passing  either  the 
negative  or  a  positive  film  through  the  reproducing 
machine    in    the    usual    manner,    is   again   automatically 

•  mil  instantaneously  converted  into  light  waves,  the 
light  waves  into  electric  current  waves  and  the  elec- 
trical waves  either  into  electromagnetic  waves  that 
operate  the  diaphragms  of  one  or  more  telephone  re- 
ceivers by  which  tney  are  directly  again  converted 
into  sound  waves,  or  into  electro-chemical  or  other 
equivalent  waves  or  impulses  by  which  they  are  am- 
plified, and  the  amplified  waves  finally  converted  into 
reinforced  sound  waves  that  are  a  reproduction  of  the 
original  sound  waves,  free  from  all  superimposed  or 
extraneous    disturbing    influences. 

Notwithstanding  the  slight  difference  in  displace- 
ment between  the  picture-section  19,  and  the  sound- 
record  section  21,  of  the  film  1,  it  is  possible  to  project 
both  the  picture  and  the  sound  corresponding  there- 
with so  that  they  will  reach  the  observer  simultane- 
ou'sly  ami  in  synchronism.  I  will  now  describe  one  or 
two  methods  by  which  I  accomplish  this  in  operating 
my    picture    taking   and    projecting    apparatus. 

.Let  us  assume  that  the  distance  between  the  screen 
and  the  average  center  of  the  total  number  of  audi- 
tors, as  generally  distributed  throughout  the  floor  and 
galleries  of  a  large  play-house,  to  be  say,  115  feet. 
The  light  from  the  picture  reaches  the  eyes  of  the 
auditor  at  that  distance  instantaneously,  while  owing 
to  its  lesser  speed,  the  sound  would  lag  behind  ap- 
proximately one- tenth  of  a  second.  Of  coursev  it  will 
be  realized  that  this  has  always  been  the  case  in  audi- 
toriums, in  which  the  voice  of  a  speaker  or  singer 
lags  more  or  less  as  heard  by  the  auditor,  (according 
to  the  latter's  distance  from  the  stage,)  behind  the 
lip  motion  accompanying  the  utterance.  Consequently, 
if  this  can  be  rectified  by  talking  pictures  a  decided 
gain  will  have  been  accomplished  over  the  actual  per- 
formance. 

Now,  it  has  been  mentioned  that,  both  in  my  cam- 
era and  in  my  reproducing  machine,  speech  is  im- 
pressed and  reproduced,  respectively,  at  some  distance 
"ii  the  film  below  that  of  the  corresponding  picture, 
this  overlapping  of  the  two  records  amounting  as 
was  stated,  to  a  time  interval,  if  measured  along  the 
length  of  the  film,  of  approximately  one- fifth  of  a 
second.  But  inasmuch  as  the  picture  and  voice  sec- 
tions, 19  and  21,  of  the  film,  are  simultaneously  ex- 
posed at  their  respective  optical  centers,  both  in  tak- 
ing and  reproducing  the  combined  record,  this  ap- 
parent displacement  is  automatically  neutralized,  and 
the  voice  and  its  picture  are  normally  in  as  perfect 
synchronism  as  if  they  were  both  impressed  along- 
side of  each  other  on  the  film  section  19.  It  still  re- 
mains, however,  to  compensate  for  the  slight  dif- 
ference between  the  speed  of  the  light  and  sound 
waves. 

It  will  now  become  apparent  that,  in  the  taking  of 
my  picture,  it  is  not  essential  that  the  receiving  horn, 
41,  (Fig.  6)  be  removed  to  the  distance  of  the  aver- 
age auditor,  but  it  may  be  placed  much  nearer  the 
stage  than  the  camera  and  the  voice  transmitted  to 
the  latter  electrically  at  the  same  speed  as  light. 
The  photographic  record  of  this  voice  will  thus  be  im- 
pressed upon  the  traveling  film  so  as  to  overtake 
the  photographic  record  of  its  corresponding  motion- 
picture,  especially  since  the  former  is  susceptible  of 
being  impressed  on  the  negative  film  at  a  point  several 
pictures  in  advance  of  the  latter,  as  will  presently  ap- 
pear. In  reproducing  from  the  positive  film,  the  voice 
record  is  likewise  electrically  transmitted  from  the 
projecting  machine  to  the  stage  (as  well  as  to  any 
other  desired  points  in  the  auditorium),  at  which  it 
is  telephonically  reconverted  into  sound,  in  advance 
of  the  projection  of  its  picture.  By  thus  thansmitting 
sound  waves  electrically  in  both  directions,  at  the 
speed  of  light,  in  the  manner  described,  both  the 
sound  and  the  picture  may  reach  the  middle  of  audi- 
ence   simultaneously. 

Any  desired  amount  of  such  phase-displacement 
along  the  film,  or  inter-compensation  between  the 
light  and  sound  record,  may  be  given  to  suit  dif- 
ferent conditions  that  may  arise,  and  the  same  film 
record  may  be  adjusted  to  suit  such  different  con-' 
ditions  so  as  to  produce  synchronism  whether  the 
sound  waves  are  transmitted  electrically  or  by  the 
intervening  atmosphere.  For  example,  in  taking  talk- 
ing-pictures I  may  and  preferably  do  normally  length- 
en the  lower  loop,  20,  to  the  extent  of  two,  three,  or 
more  additional  pictures,  in  which  case  the  sound  rec- 
ord ean  he  made  to  overtake  the  corresponding  scene 
I  to  a  still  greater  extent.  In  exhibiting  repro- 
ductions of  this  film  in  auditoriums  of  different  sizes, 
all  the  operator  need  then  do  is,  in  threading  up  his 
projecting  machine,  to  adjust  the  length  of  this  loop 
to  the  size  of  the  exhibition  hall,  or  to  the  average 
distance  that  the  reproduced  sound  will  have  to 
travel,  in  order  to  secure  registration  between  the 
picture  and  its  sound  in  the  auditorium.  By  the  use 
of  this  simple  and  effective  expedient,  it  becomes  im- 
material whether  the  voice  record  is  taken  at  a  point 
closer  to  the  scene  than  the  picture  record  or  at  the 
same  distance.  It  will  thus  be  seen  that  my  system 
is  sufficiently  flexible  to  lend  itself  to  the  proper 
taking  and  reproduction  of  every  conceivable  kind  of 
subjects  ■Hid  under  the  most  diverse  conditions,  with 
the  assurance  that  either  natural  or  absolute  rcgis- 
the  sound  and  its  picture,  whichever 
may    be   preferred,    be    secured    and    maintained. 

Referring    now    to    Fig.    7,    this     represents    a    plan 

theatei     or    opera    house,    in    which 

performances    for    my    talking-pictures    may    be    staged 


and  in  which  such  pictures  may  likewise  be  repro- 
duced. In  this  figure,  100  represents  the  stage;  101, 
the  proscenium  boxes  in  front  of  the  wings;  102,  the 
space  reserved  for  the  orchestra;  103,  the  space  occu- 
pied, below  the  stage  level,  by  the  orchestra  seats;  104, 
the  first  or  second  balcony  circle;  106,  the  space  be- 
hind or  over  the  balcony  circle  for  the  picture  taking 
and  projecting  apparatus;  105  and  107,  reserved  spaces 
in  the  respective  corners  of  the  balcony;  108,  the  side 
walls  of  the  auditorium;  and  109,  the  rear  or  stage 
wall    of    the    same. 

Fixed  to  the  front  wall  of  the  balcony,  at  the  cen- 
ter thereof  and  in  a  position  where  it  will  not  inter- 
fere with  the  view  of  the  stage,  I  provide  a  concave 
sound-collecting  board,  111,  secured  to  said  wall  by  a 
bracket  arm,  110,  which  extends  forward  and  supports 
near  its  outer  extremity  and  in  such  a  position  as  to 
be  directly  in  the  focus  of  said  sound-collecting  board, 
a  wide-mouthed  microphone-transmitter,  112.  Wires 
113  and  114  run  from  the  transmitter  terminals,  back 
along  the  arm  110  to  insulated  binding  posts  115  and 
116,  which  connect  by  means  of  the  transmitter  cir- 
cuit wires  shown,  with  the  sound-recording  appliances 
of  the  picture-taking  camera,  117.  Included  in  this 
circuit  is  shown  the  transmitter  battery  118,  and  a 
switch,  119,  for  opening  the  battery  circuit  when  the 
camera  is  not  in  use,  or  when  a  sound  record  is  not 
to  be  made.  The  mechanism  of  this  camera  and  its 
associated  sound- recording  appliances,  are  substan- 
tially the  same  as  already  described  with  reference 
to    Fig.    6,    etc. 

Alongside  of  the  camera,  117,  is  located  the  talking- 
picture  projecting  machine,  120,  which  is  similar  to 
that  described  with  reference  to  Figs.  1  and  2.  Both 
these  machines  are  mounted  together  upon  a  pair  of 
guide  rails,  121,  upon  which  they  can  alternately  be 
moved  into  and  out  of  their  respective  operative  po- 
sitions. From  the  terminal  posts  of  the  selenium 
grating  of  the  projecting  machine  120,  are  brought 
out  the  circuit  wires,  122,  123,  which  run  back  to  the 
stage  as  shown.  A  switch,  124,  together  with  a  bat- 
tery 125,  is  also  included  in  this  circuit  to  enable  the 
operator  to  open  the  battery  circuit  and  then  cut  out 
the  talking  or  sound  reproducing  instruments  when 
these  are  not  required.  In  some  cases,  I  may  also 
include  a  suitable  induction  coil,  (not  shown)  in  the 
sound  reproducing  circuit.  Behind  the  screen  91, 
which  is  dropped  across  the  stage,  100,  when  repro- 
duction is  going  on,  I  arrange  a  series  of  loud- 
speaking  telephone  receivers  93,  and  also  supplement 
these  with  additional  receivers  94,  which  are  located 
at  the  sides  of  the  stage  near  the  wings.  These  re- 
ceivers, as  shown,  are  all  connected  up  in  series  by 
means  of  the  wire  92,  although  in  some  cases  I  may, 
and  generally  prefer,  to  connect  them  in  parallel  cir- 
cuit. In  lieu  of  these  receivers,  which  I  have  here 
represented  as  an  enlarged  form  of  the  usual  mag- 
neto type,  I  may  substitute  receivers  of  a  relay  or 
other  amplifying  type,  such,  for  example,  as  I  have 
illustrated  in  and  described  with  respect  to  Fig.  1. 
The  receivers,  93,  may  for  convenience  be  mounted 
on  a  drop  frame  that  can  be  lowered  into  position 
from  the  flies  when  the  screen  91  is  in  use,  while  the 
wing  receivers,  94,  may  be  permanently  attached  to 
the  proscenium  arch,  the  framework  of  the  boxes, 
101,   or  other   suitable   point   at   the  sides   of  the   stage. 

The  operation  of  these  devices,  shown  in  Fig.  7, 
is  as  follows: — Let  it  be  assumed  that  a  grand  opera, 
with  full  orchestra,  and  staged  with  all  necessary 
scenic  effects,  is  to  be  given,  and  is  to  be  taken  by 
the  camera,  117,  for  the  purpose  of  making  a  photo- 
phonoscope  film  record  of  the  same.  The  position 
of  the  singers  in  the  cast,  as  distributed  over  the 
stage,  100,  are  indicated  by  the  cross  marks,  (+) 
while  the  instruments  of_  the  orchestra,  102,  are  rep- 
resented by  the  small  circles  (o).  As  will  be  seen, 
the  sound-collecting  board,  111,  with  the  transmitter, 
112.  at  its  focus,  is  directly  in  front  of  both,  and  at 
a  distance  from  the  stage  that  will  bring  the  sound- 
reflecting  surface  of  the  collecting  board  at  a  fairly 
approximate  average  distance  of  the  entire  audience 
from    the    performers. 

Three  important  features  connected  with  this  part 
of  my  invention  will  now  at  once  become  apparent. 
First,  the  sound  collecting  area  of  the  surface  pre- 
sented to  the  stage  by  the  board  111,  is  many  hun- 
dreds of  times  greater  than  that  of  a  pair  of  human 
ears,  and  that  practically  the  whole  of  this  magnified 
sound-volume  is  reflected  and  concentrated  upon  a 
single  and  exceedingly  sensitive  mechanical  ear,  com- 
prising the  microphone-transmitter,  112.  Second,  the 
form  and  location  of  the  concave  board  or  "sound 
mirror,"  111,  is  such  as  will  cause  it  to  collect  and 
to  reflect  into  the  transmitter,  112,  in  segregated 
form,  vocal  and  instrumental  sounds,  overtones,  con- 
sonant sounds,  etc.,  emanating  from  every  part  of 
the  stage  and  orchestra,  however  widely  separated 
the  singers  and  instruments  may  be,  as  indicated  by 
the  dotted  lines  and  arrows  showing  the  direction  of 
the  direct  and  reflected  sound  waves.  Third,  that  this 
arrangement  entirely  avoids  the  necessity  of  com- 
pactly grouping  the  singers  and  musicians,  as  has 
heretofore  been  the  practice  in  the  production  of 
phonograph  and  gramophone  records  in  order  that 
as  much  sound  as  possible  might  enter  the  phonograph 
lie  mi.  and  also  that  it  removes  the  necessity  for  plac- 
ing the  horn  so  close  to  the  singers  as  to  be  in  the 
way  of  photographing  them.  Furthermore,  it  elim- 
inates the  limitations  hitherto  placed  ujon  such  sing- 
ers in  the  matter  of  having  to  face  the  phonograph 
while  singing  into  it  as  well  as  restricting  their  free- 
dom of  movement,  both  of  which,  or  either  alone, 
might  prove  fatal  to  the  reproduction  in  the  form  of 
talking  pictures  of  an  operatic  or  dramatic  perform- 
ance. 

With  my  apparatus  the  singers  or  actors  are  not 
restricted  in  their  actions  nor  are  they  confined  to  a 
narrow  area.  Tn  fact,  the  largest  stage  or  arena 
may  be  covered,  not  only  as  to  the  sound  record,  but 
also  as  to  the  picture  record.  This  «ill  be  manifest 
from  an  inspection  of  Fig.  7,  in  which  the  camera, 
117  is  shown  at  about  the  average  distance  of  the 
audience  from  the  stare  so  that,  without  the  neces- 
sity of  employing  a  Wide-angle  lens  with  its  unavoid- 
able distortion  .Heels,  a  natural  effect  will  be  given 
to    the    view,    not    only    of    the    stage    settings,    but    of 


Zfyj? 


^=p3Q 


the  singers  and  orchestral  artists,  the  sound  of  whose 
voices  and  instruments,  respectively,  are  likewise  re- 
corded, along  with  their  accompanying  motions,  upon 
the    film 

It  will  be  evident,  moreover,  from  an  inspection  of 
Fig.  7,  that  the  concentrated  intensity  of  the  sound 
waves  acting  upon  the  diaphragm  of  the  transmitter, 
112,  will  cause  correspondingly  powerful  variations 
in  the  intensity  of  the  beam  of  light  falling  upon  the 
sound-recording  portion  of  the  film  as  it  passes 
through  the  camera,  and  that  this  record  will  act 
more  strongly  upon  the  sound-reproducing  appliances 
and  thus  be  heard  with  greater  clearness  by  the  audi- 
ence. 

To  still  further  increase  the  accuracy  and  sensitive- 
ness of  my  transmitters  and  to  reduce  to  a  minimum 
the  distortion  of  original  characteristics  of  sound 
waves  in  making  voice- records,  I  may  in  certain  cases 
employ  my  "liquid"  or  "capillary"  type  of  micro- 
phone transmitters,  described  in  U.  S.  Letters  Pat- 
ent Nos.  777,808  and  871,737,  granted  me  on  Decem- 
ber  20, _  1904,    and    November    19,    1907,   respectively. 

The  intensity  of  a  sound  of  normal  strength,  va- 
ries inversely  as  the  square  of  its  distance  from  the 
ear,  or  in  this  case,  from  the  sound-collecting  board 
111.  In  other  words,  a  voice  at  the  front  center  of 
the  stage  would  affect  the  transmitter,  112,  more 
strongly  than  the  same  voice  would  if  removed  to  the 
side  or  rear  of  the  stage.  Now,  just  as  the  trained 
human  ear  is  capable  of  distinguishing  between  and 
of  individualizing  the  sounds  of  the  separate  instru- 
ments of  a  large  orchestra,  and  as  a  less  carefully 
trained  ear  is  capable  of  detecting  and  separating  the 
combined  individual  voices  of  a  quartet  or  sextette, 
and  of  following  a  single  voice  moving  forward  or 
across  the  stage,  so  these  various  composite  sounds 
will  impress  themselves  in  the  direct  ratio  of  their 
varying  individual  qualities  and  intensities,  upon  my 
microphone-transmitter,  and  by  it  be  faithfully  re- 
corded upon   the  film  in  the  manner  already  described. 

When  my  film  record  is  reproduced,  as  by  shifting 
the  projecting  machine,  120,  shown  in  Fig.  7,  into  its 
central  or  operative  position,  and  closing  the  switch, 
124,  the  machine  being  set  in  operation,  the  animated 
picture  portraying  the  scene  and  the  cast  are  thrown 
upon  the  screen  91.  Concurrently  therewith  the  pho- 
tographic sound  record  on  the  film  is  reproduced  in 
the  circuit  wires  122,  123,  and  92,  in  which  latter  are 
included  the  loud- speaking  telephone  receivers,  93, 
extending  across  the  stage  behind  the  screen,  91,  and 
the  telephone  receivers,  94,  in  front  of  the  screen  at 
the  extreme  sides  of  the  stage  and  which  are  pointed 
diagonally  forward  in  a  manner  that  will  project  the 
sounds  therefrom  onto  the  stage  and  into  the  audi- 
torium without  interception  by  the  screen,  91.  All  of 
these  receivers,  being  simultaneously  influenced  by 
the  same  electric  current,  operate  in  perfect  unison, 
and  distribute  the  reproduced  sounds  directly  upon 
the  stage,  along  the  length  of  the  screen,  and  into 
the  auditorium,  where  it  is  heard  by  the  audience 
and  by  it  automatically  referred  to  the  proper  char- 
acter represented  upon  the  screen. 

By  this  arrangement  of  my  telephone-receivers,  I 
am  enabled  still  further  to  localize  upon  the  screen 
the  voice  of  any  individual  singer.  This  arrangement 
will  enable  me  to  heighten  the  effect  of  a  solo  num- 
ber, as  a  spot -light  is  now  used  to  bring  an  actor  or 
singer  into  greater  prominence,  by  wiring  up  the 
telephone  through  a  commutating  switch,  by  which 
the  entire  seven  receivers  shown  are  normally  in- 
cluded in  the  circuit  but  are  arranged  so  that  a  brush 
or  switch-arm  may  be  manipulated  to  cut  in  any 
particular  one  or  more  of  these  receivers  alone,  which 
are  selected  according  to  the  position  of  the  soloist 
upon  the  screen,  and,  which  also  permits  any  move- 
ment of  such  character  across  the  screen  to  be  fol- 
lowed up  telephonically  in  the  same  manner  by  a 
corresponding  movement  of  the  brush  or  arm,  along 
the  commutator  sections  or  switch  points.  Simi- 
larly, a  duet  may  be  directly  emphasized,  if  or  while 
the  two  characters  are  widely  separated,  by  the  in- 
clusion of  a  second  receiver  at  the  proper  point  on 
the  screen.  By  the  methods  and  apparatus  iust  des- 
cribed, I  am  enabled  to  reproduce  and  present  the 
voices  and  actions  of  a  complete  opera  or  drama  with 
practically  the  same  lifelike  realism  and  thoroughness 
as    the    original    performance. 

The  two  reserved  spaces  105  and  107,  befoie  men- 
tioned, which  are  preferably  located  in  opposite  cor- 
ners of  an  upper  balcony  where  sufficient  unob- 
structed space  is  available  may  be  utilized,  u  re- 
quired, for  the  placing  against  the  walls  forming  said 
corners,  of  substitute  or  additional  sound  boards,  12h 
and  127,  similar  to  the  board  111,  when  either  still 
greater  sound  gathering  power,  or  special  effects  in 
recording  or  in  reproducing  the  sounds,  may  be  de- 
sired.  The  space  available  at  these  points,  gencralh 
quite  large,  thereby  permits  of  the  installation  of 
sound-reflecting  boards  of  much  larger  area  at  the 
proper  angle  to  face  the  stage.  Where  these  addi- 
tional boards,  126,  127,  are  to  he  employed  for  record- 
ing purposes,  however,  it  would  not  always  be  de- 
sirable to  so  utilize  them  without  first  cutting  out  of 
circuit  the  board  111.  unless  all  three  were  located 
at  substantially  equidistant  points  from  the  center  of 
tin  s-tage.  Nor  would  it  be  desirable,  except  in  small- 
er   si/e    theatres,    where    this    would    prove    useful,    to 


July  5,  1930 


Motion    Picture    N  e  zv  s 


33 


locate  soimd-collectiiig  boards  in  these  remote  cor- 
ners, 105,  107.  For  example,  in  a  very  large  or  deep 
theater  in  which  a  stage  perform;ince  is  to  be  taken, 
the  distance  of  these  corners  from  the  stage  would  be 
so  great  as  to  cause  an  appreciable  delay  in  the  sound 
waves  reaching  them,  which  might  result  in  causing 
the  sound-record  to  lag  too  far  behind  its  picture, 
and  to  overcome  which  would  require  an  unduly  large 
loop. 

However,  such  auxiliary  boards,  126,  127,  may  be 
utilized  in  their  alternative  capacity,  as  will  present- 
ly be  explained,  for  sound-reproducing  purposes,  when 
remotely  located  in  large  public  auditoriums  and  other 
gathering  places,  such  as  opera  houses,  convention 
Hal's  and  the  like, — wherein  it  is  now  extremely  dif- 
ficult or  impossible  to  hear  the  voice  of  even  a  loud- 
speaker in  distant  galleries  and  other  parts  of  the 
building, — and  the  arrangement  indicated  will  be  found 
highly  effective  and  useful.  In  this  application  of 
auxiliary  boards,  I  substitute  for  the  transmitter  112, 
and  place  at  the  focus  of  my  concave  boards,  a  loud- 
speaking  telephone  receiver,  128,  similar  to  those  rep- 
resented by  the  numerals  93  and  94,  and  directly  in- 
cluded in  the  same  circuit  therewith,  as  by  cutting 
them  into  the  wires  122  and  123.  The  more  or  less 
concentrated  sounds  issuing  from  the  funnels  of  these 
receivers  are  masked  by  the  reversed  position  of  these 
funnels  with  respect  to  the  audience,  thereby  pre- 
venting all  direct  interference  with  the  principal 
sounds  coming  from  the  vicinity  of  the  screen,  91. 
Instead,  they  are  projected  by  the  funnels  rearward- 
ly.  directly  on  to  the  sound-reflecting  surfaces  of  the 
hoards  126  and  127.  These  boards  thus  reverse  the 
preceding  operation  and  distribute  the  sounds,  at  a 
suitably  diminished  strength  among  that  usually 
large  part  or  section  of  the  audience  sitting  at  and 
near  the  rear  seats  and  corners  105,  107,  and  in  the 
upper  balconies.  It  will  therefore  be  seen  that  by 
means  of  such  simultaneous  and  instantaneous  tele- 
phonic transmission  and  a  judicious  distribution  of 
my  sound-dispersing  boards,  126,  127,  I  am  enabled 
clearly  and  audibly  to  project  sound  records,  if  de- 
sired, to  every  part  of  a  large  auditorium,  so  that 
they  not  only  can  be  distinctly  heard  in  the  remotest 
nook  and  corner  of  the  same,  but  in  a  manner  that 
will  at  the  same  time  avoid  interference  by  echoes 
in  halls  whose  acoustic  properties  are  such  as  would 
otherwise    produce    them. 

It  will  furthermore  be  evident  that,  I  may  also 
interpose  or  "plug  in"  any  number  of  ordinary  tele- 
phone receivers  in  my  reproducing  circuit,  which  may 
he  used  individually,  by  such  auditors  as  desire  them, 
to  listen  to  the  sound -record  impressed  upon  the  film, 
while  viewing  the  picture  on  the  screen  relating 
thereto.  I  may  also  state  here  that  I  do  not  restrict 
or  limit  myself,  in  the  use  of  these  particular  feat- 
ures of  my  invention,  to  the  electrical  distribution  of 
sounds,  through  an  auditorium  by  means  of  such 
sound-collecting  and  dispersing  boards,  or  by  tele- 
phones used  in  connection  therewith  from  a  previous- 
ly formed  "sound-record,"  but  that  these  are  like- 
wise applicable  to  and  intended  to  be  used  by  me  for 
the  transmission  and  more  effective  distribution  with- 
in the  limits  of  an  auditorium  or  any  other  place  of 
public  assembly,  such  for  example,  as  an  out-door 
mass  meeting,  of  the  voice  of  the  actual  speaker 
nr    speakers    who   are    addressing    the    assemblage. 

Sound-collecting  boards  and  transmitters  can  be 
placed  at  selected  points  about  the  enclosure  when 
making  picture  and  sound  records  of  out-door  events, 
so  that  records  of  sounds  originating  at  these  points 
may  be  impressed  separately  or  collectively  upon  the 
film.  If  instead,  it  be  preferred  to  preserve  the  more 
natural  effect  or  distance  of  the  various  sounds  of 
applause,  etc.,  I  use  either  a  single  large  sound-col- 
lecting board,  preferably  placed  just  above  the  roof 
of  the  grand  stand  with  my  transmitter  at  the  focus, 
or  employ  two  or  more  similar  smaller  boards  like- 
wise mounted  near  each  other  at  the  selected  loca- 
tion, and  having  their  respective  microphone-trans- 
mitters electrically  connected  in  parallel  or  series  in 
the  photophonic  sound-recording  circuit  forming  part 
of  my  camera  equipment.  Many  noxl  effects  may 
thus   be    produced. 

Referring  now  to  Figs.  8  to  12,  inclusive,  I  have 
therein  shown  various  typical  forms  of  my  film.  In 
Figs.  3  and  10,  the  sound-record  indicated  by  the 
numerals  130  and  130a,  may  extend  or  run  in  a 
vertical  direction  at  one  side  of  the  film,  a  space  be- 
ing reserved  for  this  record  between  the  right-hand 
sprocket  perforations  132  or  132s,  and  the  series  of 
pictures.  133  or  133°.  In  Fig.  11,  the  pictures,  133, 
are  shown  as  running  horizontally,  and  the  sound- 
record  as  extending  in  a  horizontal  direction  below 
the  same.  The  film  in  Fig.  9  is  provided  with  a 
nlurality  of  sound-records,  two  of  these,  130°  and 
130d.  extending  along  the  edges  of  the  film  outside 
of  the  left  and  right  hand  sprocket  holes  131°  and 
132c  respectively.  This  location  permits  the  use  of 
the  existing  standard  size  of  motion-picture  films 
without  diminution  of  the  size  of  the  pictures,  and 
also  shows  how  photographic  sound-records  may  be 
impressed  upon  those  portions  of  the  film  not  at 
present  utilized.  These  sound  records  may  be  of  any 
desired  width,  varying  all  the  way  from  a  fine  line, 
as  indicated  in  Fig.  9,  to  a  narrow  ribbon  or  band, 
as  in  Fig.  10,  according  to  the  size  of  the  light-open- 
ing  in    the   recording   cap   34   of    Fig.    6. 

Fig.  10  shows  an  extra  wide  film  useful  in  taking 
and  reproducing  performances  on  a  large  scale,  in 
which  the  entire  stage,  either  with  or  without  its  pro- 
scenium arch  as  a  frame  for  the  setting,  may  be 
shown.  This  film  also  has  an  extra  wide  space  for 
my  sound-record,  in  order  to  give  it  ample  capacity 
for  the  reception  and  proper  reproduction  of  the  pow- 
erful sound  vibrations  of  a  large  chorus  and  orches- 
tra as  well  as  for  reducing  the  average  light  intensity 
when  desired  to  attain  the  degree  best  adapted  to 
photographing   sound. 

The  purpose  of  the  arrangement  in  Fig.  11  is  to 
minimize  the  objectionable  flickering  of  the  ordinary 
film  and  the  reduction  of  illumination  caused  by  the 
use  of  a  shutter,  and  thus  to  bring  about  a  superior 
picture    as    well    as    sound    reproduction. 

In  Fig.  9  I  have  shown  means  by  which  the  left 
and    right    hand    sound-records,    130c    and    130d,    may 


Interest  Runs  High 

Interest  in  the  long  awaited  sound 
patents  decision  of  Judge  Hugh  M. 
Morris,  who  determined  that  the  Ries 
patent  is  the  property  of  Schlesingers, 
has  been  running  high  in  certain  quar- 
ters, particularly  in  the  technical  field, 
inasmuch  as  the  Schlesingers  contend 
that  the  patent  is  the  only  basic  pat- 
ent governing  sound-on-film  recording 
and  reproducing. 


at  will  be  reproduced  separately,  jointly,  or  cut  out 
altogether.  Two  light-tight  reproducing  tubes,  135 
and  135,  each  of  the  general  type  of  that  shown  in 
Fig.  2,  and  corresponding  with  the  hood,  section, 
61,  in  that  figure,  are  provided  with  small  light- 
openings,  36,  that  register  with  their  respective  sound 
records.  A  manually-operated  slide,  136,  provided  with 
a  series  of  notches,  137,  that  co-operate  with 
a  spring  detent,  138,  fastened  at  one  end  to  the 
outside  of  right-hand  reproducing  tube  135,  passes 
through  suitable  guide  slots  in  the  waifs  of  the 
tubes  135,  and  135.  The  slide  136  is  provided  with 
two  elongated  exposure  slots,  139,  through  which  light 
from  the  lamp  may  pass  and  enter  the  aperture  or 
apertures  36,  when  either  or  both  are  exposed,  and 
thus  cause  the  audible  reproduction  of  either  or  both 
of  said  records,  according  to  the  position  of  the  slide 
136  as  indicated  by  the  scale  shown  at  the  right  hand 
end  thereof.  It  will  likewise  be  obvious  that  by  this 
arrangement  either  one  or  both  of  the  sound  records, 
1301',  1301.  carried  by  the  film  1,  can  be  repro- 
duced without  at  the  same  time  reproducing  the  ac- 
companying picture  record  133,  by  the  simple  ex- 
pedient of  screening  or  cutting  off  the  light  from  the 
picture  projecting  lamp,  and  also  that  any  one  or 
more  of  a  number  of  parallel  sound-records  contained 
on  my  talking  films  may  be  separately  or  jointly  re- 
produced, as  desired,  by  a  proper  disposition  of  the 
exposure  openings  in  the  slide  136,  or  its  equiva- 
lent. 

When  my  films  are  provided  with  but  a  single 
sound-record,  as  shown  for  example,  in  connection 
with  the  type  of  picture  represented  in  Fig.  8,  such 
sound  record  need  not  necessarily  be  one  produced  by 
the  voice  nor  one  directly  related  to  the  characters 
portrayed.  It  may  instead,  consist  of  some  instru- 
mental or  orchestral  selection  appropriate  to  the  act 
or  scene  represented  by  the  pictures.  In  this  and 
other  pantomime  representations,  the  appropriate  mu- 
sical selection  is  a  matter  of  choice  and  would  be 
merely  incidental  and  serve  to  add  to  the  effective- 
ness of  the  subject  exhibited,  without  necessarily 
being  in   synchronism   therewith. 

To  facilitate  the  reproduction  of  multiple  sound - 
records,  the  tubes,  135,  are  preferably  given  a  slight 
lateral  adjustment,  by  which  the  light-openings,  36, 
may  be  shifted  into  alignment  with  the  desired  rec- 
ord. In  a  camera  designed  for  the  simultaneous  tak- 
ing of  a  plurality  of  individual  sound  records,  a  cor- 
responding number  of  lamps,  or  sources  of  light  may 
be  employed,  and  these  lamps  4hd  their  associated 
projecting  lens-tubes  are  located  beneath  one  another 
with  their  centers  slightly  displaced  in  a  direction 
transverse    to   the   direction    of    travel    of    the    film. 

The  various  records  on  the  film  may  just  as  read- 
ily be  reproduced  simultaneously  in  one  or  more  lan- 
guages to  different  sections  of  the  auditorium  re- 
served for  those  understanding  the  respective  lang- 
uages. 

I  do  rot  claim  herein  the  recording  method  or  the 
method  of  producing  combined  motion  picture  and 
sound  records  as  that  part  of  my  invention  is  the 
subject  matter  of  divisional  application  Serial  No. 
630,197,  filed  April  6,  1923  (Patent  No.  1.473,976,  dated 
November  13,  1923);  nor  do  I  claim  herein  the  re- 
cording apparatus  as  that_  part  of  my  invention  is 
the  subject  matter  of  divisional  application  Serial  No. 
637.365,  filed  May  7,  1923;  nor  do  I  claim  herein  the 
reproducing  apparatus  as  that  part  of  my  invention 
is  the  subject  matter  of  divisional  application  Serial 
No.  633,907,  filed  April  23.  1923;  nor  do  I  claim  here- 
in the  photographic  record  per  se  as  that  part  of  my 
invention  is  the  subject  matter  of  divisional  applica- 
tion Serial  No.  633,908,  filed  April  23,  1923;  nor  do  I 
claim  herein  the  method  and  installation  for  produc- 
ing and  for  reproducing  records  in  large  auditoriums 
or  out-door  places  as  that  part  of  my  invention  is 
the  subject  matter  of  divisional  application  Serial  No. 
633.909,    filed    April    23,    1923. 

Having  thus  described  my  invention  I  claim  as 
new    and    desire    to   secure    by    Letters    Patent: — 

1.  The  method  of  reproducing  a  sonorous  action 
previously  recorded  on  a  photographic  film  as  a  band 
the  translucency  of  which  varies  along  the  length 
thereof  with  the  amplitudes  of  air  vibrations  corres- 
ponding to  the  original  sonorous  action;  which  meth- 
od consists  in  moving  the  photographic  film  behind 
a  screen  having  a  small  aperture  in  alignment  with 
the  record  band,  projecting  a  beam  of  light  of  con- 
stant intensity  through  such  aperture,  restricting  the 
area  of  the  record  band  exposed  to  such  light  to  the 
area  of  said  aperture,  and  interposing  a  light-sensi- 
tive electric  resistance  material  in  an  electric  cir- 
cuit, to  intercept  the  light  transmitted  through  the 
film,  whereby  the  variations  in  translucency  of  the 
photographic  record  will  produce  corresponding  vari- 
ations   in    said    electric    circuit. 

2.  The  method  of  sound  reproduction  which  con- 
sists in  transmitting  light  of  substantially  constant 
intensity  through  a  highly  restricted  aperture  and 
spreading  the  transmitted  light  over  a  light  sensitive 
electric  resistance  of  relatively  large  area  in  an  elec- 
tric  circuit,   while   interposing   seriatim   in   the   path   of 


such  light  successive  parts  of  a  sound  record,  the 
translucency  of  which  at  successively  interposed  parts 
corresponds  to  the  successive  density  and  attenuation 
of  the  air  vibrations  accompanying  the  original  son- 
orous action,  restricting  the  area  of  exposure  of  such 
record  as  it  moves  through  the  beam  of  light  to  the 
aTea  of  said  aperture,  and  causing  the  variations  pro- 
duced in  said  electric  circuit  through  the  variations 
in  translucency  of  said  sound  record  to  be  impressed 
upon    a    sound    amplifying    device. 

3.  The  method  of  sound  reproduction,  which  con- 
sists in  transmitting  light  of  substantially  constant 
intensity  through  a  highly  restricted  aperture  and 
spreading  the  transmitted  beam  of  light  over  a  light 
sensitive  electric  resistance  of  relatively  large  area 
in  an  electric  circuit,  while  moving  a  sound  record, 
the  translucency  of  which  varies  with  the  direction 
of  movement  thereof  in  accordance  with  the  density 
and  attenuation  of  the  air  vibrations  accompanying 
the  original  sonorous  action,  through  said  beam  of 
light,  and  limiting  the  area  of  exposure  of  such  record 
to  the  area  of  said  aperture,  whereby  the  variations 
in  translucency  of  the  photographic  record  will  pro- 
duce conesponding  variations  in  said  electric  cir- 
cuit. 

4.  The  method  of  sound  reproduction  which  con- 
sists in  passing  light  of  substantially  constant  in- 
tensity through  a  small  window  aperture  in  a  screen 
and  spreading  the  emerging  transmitted  light  sub- 
stantially uniformly  over  a  light  sensitive  electric 
resistance  of  relatively  large  area  in.  a  telephonic 
circuit,  while  introducing  a  light  absorbing  medium 
adjacent  the  aperture,  varying  in  translucency  in  ac- 
cordance with  the  amplitudes  of  air  vibrations  accom- 
panying the  original  sonorous  action,  and  restricting 
the  area  of  exposure  of  such  medium  to  the  area  of 
said    aperture. 

5.  The  method  of  sound  reproduction  which  con- 
sists in  focusing  light  of  substantially  constant  in- 
tensity or  candle  power  through  a  small  window 
aperture  in  a  fixed  screen  upon  a  contiguous  mov- 
ing sound_  record  having  translucencies  which  vary 
as  successive  portions  thereof  are  exposed  to  the  light 
in  accordance  with  the  amplitude  of  air  vibrations 
accompanying  the  original  sonorous  action,  restricting 
the  area  of  exposure  of  the  sound  record  to  the  area  of 
the  aperture,  and  spreading  the  residual  light  trans- 
mitted through  the  record  upon  a  light  sensitive 
resistance  material  having  relatively  large  cross-sec- 
tion   in    an    electric    circuit. 

Signed  at  New  York,  in  the  county  of  New  York 
and  State  of  New  York  this  20th  day  of  May,  A.  D., 
1913.  ELIAS  E.   RIES. 


St.  Louis  Exhibs  Asking 
Fox,  Loew  to  Cut  Out  Cuts 

St.  Louis — Exhibitors  in  this  territory, 
according  to  the  M.  P.  T.  O.  of  eastern  Mis- 
souri and  southern  Illinois,  are  excited  and 
disturbed  over  price  cuts  and  are  endeavor- 
ing to  persuade  Fox  and  Loew's  to  restore 
the  former  scale  at  their  St.  Louis  houses. 

The  slash  has  raised  havoc  with  business 
in  neighborhood  houses,  the  organization 
claims,  admitting,  on  the  other  hand,  that 
the  reduction  shot  attendance  at  both  the 
Fox  house  and  Loew's  State  to  record  pro- 
portions. 

Resolutions  have  been  passed  and  wires 
sent  to  Harley  L.  Clarke,  Nicholas  M. 
Schenck,  Charles  C.  Pettijohn  and  Gabriel 
L.  Hess,  seeking  their  influence  to  restore 
old  prices. 


Fox  Organizes  Unit  to 
Make  Spanish  Versions 

Hollywood — With  its  own  staff  of  writers, 
directors  and  technicians,  Fox's  new  Span- 
ish department  will  commence  production 
immediately.  The  unit  will  concentrate  on 
all  Spanish  talkers,  with  John  Stone,  form- 
erly in  charge  of  silent  and  synchronized 
work,  in  control. 

"One  Mad  Kiss"  starts  the  new  policy. 
It  stars  Don  Jose  Mojica. 


Morris  in  Charge 

E.  H.  ("Buddy")  Morris,  following  res- 
ignation of  Jay  Witmark.  is  in  temporary 
charge  of  M.  Witmark  &  Sons,  one  of  the 
Warner  music  subsidiaries. 


Max  Roth  Honeymooning 

Max  Roth,  sales  executive  at  Fox,  is 
honeymooning  in  the  Middle  West.  The 
bride  is  Corrine  C.  Greenwold  of  Cincinnati. 


34 


Motion   Picture    News 


July  5,  1930 


New  Advertising 
Code  Gives  Thrill 
To  Newspaperman 


When  the  Hays  organization  sent  to 
the  metropolitan  press  copies  of  the  ad- 
vertising code  adopted  last  week,  How- 
ard Cushman,  feature  writer  for  the 
World,  chortled  with  glee,  rushed  to  his 
typewriter  and  banged  out  the  following 
news  story  of  the  event: 

"Here's  the  news,  folks — news  packed  with 
1,000  thrills!  What  lovin'— what  a  man!  The 
hottest  show  in  ...  .  Wait  a  minute — we're 
getting  all  mixed  up.  It's  that  movie  page 
we've   been   reading. 

"What  this  story  started  to  chronicle  was 
that  the  press  agents  of  all  the  big  movie 
companies  have  gone  and  adopted  a  code  of 
advertising  ethics — you  know,  like  their  bosses 
under  Will  Hays  adopted  their  own  code  of 
sweetness  and  light  a  short  time  ago — and 
from  now  on  it  looks  as  though  the  movie 
stories  and  the  ads  will  be  as  dull  reading  as 
the  financial  advertising  in  the  Wall  Street 
Journal. 

The  code,  which  will  apply  to  press  hooks, 
newspaper  advertising,  trailers,  outdoor  dis- 
play, novelty  distribution  and  all  other  forms 
of  motion  picture  exploitation,  will  be  based 
on  'truth,  honesty  and  integrity.'  (The  quotes 
are  the  press  agent's  who  sent  out  this  an- 
nouncement from  the  office  of  the  Will  Hays 
organization,  the  Motion  Picture  Producers 
and  Distributors  of  America,  Inc.) 

It   Looks   Unanimous 

"All  the  big  member  producers  of  that  or- 
ganization— Fox,  Radio,  Loew,  Metro,  Para- 
mount, Pathe,  Warner,  Tiffany,  et  al — have 
signed  the  pledge,  so  it  looks  unanimous.  The 
new  code  was  accompanied  by  a  letter  from 
Carl  E.  Milliken,  secretary  of  the  Hays  or- 
ganization. 

"Besides  the  trinity  of  truth,  honesty  and 
integrity,  the  twelve  commandments  of  the  code 
call  for  'good  taste  as  the  guiding  rule  of 
motion  picture  advertising'  that  illustrations 
and  text  shall  faithfully  represent  the  pictures 
themselves,  that  there  shall  be  no  false  or  mis- 
leading statements,  either  directly  or  implied 
by  type  arrangements  or  by  distorted  quota- 
tions. Then  the  code  declares  against  the  ridi- 
culing of  religion  or  the  illustration  of  a  char- 
acter in  clerical  garb  in  any  hut  a  respectful 
manner.  The  history,  institutions  and  nationals 
of  all  countries  shall  be  represented  with  fair- 
ness. 


Vulgarity?    Never  Again 


"Profanity  and  vulgarity  shall  be  avoided. 
(We'll  tell  'The  Cock-Eyed  World'  it  shall!) 
Officers  of  the  law  shall  not  be  pictured  so  as 
to  undermine  their  authority,  while  specific  de- 
tails of  crime,  inciting  imitation,  are  taboo. 
So  is  the  use  of  liquor  in  American  life  'ex- 
cept for  the  necessities  of  characterization  and 
plot'  (whatever  that  means).  Nudity  with 
meretricious  purposes  and  salacious  postures 
are  out,  and  the  advertising  must  not  capitalize 
court  actions  relating  to  the  censoring  of  pic- 
tures. 

"Ho,  hum !  It  just  seems  as  though  we  can't 
go  on  now  without  being  able  to  see  pictures 
of  movie  queens  cooking  flapjacks  for  their 
husbands,  film  flappers  signing  testimonials  and 
ghost  stories  and  all  the  other  delightful  by- 
products of  movie  press  agentry.  It  just  seems 
that  we  can't  give  it  all  up.  It  has  even  been 
suggested  that  we  won't  have  to.  Any  bets?" 


The  Mystery  Man 

It  happened  on  a  Hollywood  lot. 
They  were  making  a  picture  and  the 
director  noticed  a  strange  man  on  the 
set.  He  was  a  short,  stocky  man,  had 
a  beard,  and,  to  hear  Sid  Skolsky,  of 
the  N.  Y.  News  tell  it,  was  dressed 
entirely  in  black.  To  complete  this 
odd  appearance  he  wore  a  square 
black  derby. 

The  director  had  seen  him  about  for 
several  days.  He  was  afraid  to  speak 
to  him,  thinking  he  might  be  the  rep- 
resentative of  the  eastern  backers. 
There's  no  sense  insulting  the  people 
who   are  paying  your  salary. 

After  five  days  of  this,  an  assistant 
director  shouted:  "Mr.  Housenwaser!" 
The  mysterious  man  attired  in  black 
walked  to  the  microphone.  The  as- 
sistant director  held  a  card  before 
the  camera  which  read:  "Cut  insert — 
Cat."  Then  Mr.  Housenwaser  whisp- 
ered:   "Meow — Meow"   into   the   mike. 

The  director  felt  relieved.  So  this 
was  the  famous  Mr.  Housenwaser  who 
receives  $50  a  day  to  make  sounds  like 
animals! 


Twin  City  Union 
Fight  May  Close 
Forty  Theatres 


Minneapolis — Whether  some  40  odd 
houses  of  the  Twin  Cities  will  close  or  go 
non-union  after  Saturday  is  being  awaited 
with  considerable  interest  here.  These  in- 
dependent houses  declare  they  can  not  ex- 
ist if  they  agree  to  employ  two  operators 
as  demanded  by  the  union. 

Theatres  here  a  few  years  ago  went  on 
a  non-union  basis  in  a  squabble  with  oper- 
ators. They  were  regarded  as  victors  after 
a  strike  lasting  several  weeks,  which  was 
marked  by  bombings  and  the  throwing  of 
stench  liquids. 

While  Publix  is  not  concerned  in  the 
present  dispute,  it  is  considered  likely  that 
operators  will  be  called  out  in  the  circuits 
and  in  Orpheum  houses  if  the  matter  reaches 
the  strike  stage. 


Biechele  Seeks  Rest;  Was 
Kans,-Mo.  Chief  6  Years 

Kansas  City — R.  R.  Biechele,  who  has 
just  finished  his  sixth  sucessive  term  as 
president  of  the  Kansas  and  Western 
Missouri  MPTO,  has  at  last  shifted  re- 
sponsibility to  the  shoulders  of  a  new 
president  and  has  left  for  a  vacation  in 
the  East.  His  successor  is  Earl  Van  Hyn- 
ing,   of   Tola,    Kans. 


Home  Office  of  Sono  Art 
Moved  to  Educ'l  Quarters 

Sono  Art-World  Wide  has  moved  its 
home  office  to  new  quarters  in  the  Para- 
mount building.  It  will  be  located  in  the 
same  office  with  Educational,  which  handles 
physical  distribution  of  the  Sono  Art-World 
Wide  product. 


Oklahoma  Deal 
Ends  Squabble 
Over  First  Runs 


Oklahoma  City — The  first  run  situation 
in  this  town  has  ceased  being  a  "bottle 
neck"  proposition  insofar  as  Warner  and 
First  National  product  is  concerned.  The 
deal  which  gives  Warners  control  of  the 
six  Midwest  houses  paves  the  way  for 
heavy  company  representation  along  the 
main  stem.  Houses  in  the  deal  are  the  new 
Midwest,  Orpheum,  Empress,  Liberty,  Fol- 
ly and  Palace. 

The  deal,  which  becomes  effective  im- 
mediately, is  a  five-year  lease  with  option 
to  purchase  at  the  end  of  that  time.  War- 
ners insisted  that  the  Midwest  officials  re- 
main out  of  the  Oklahoma  theatre  business 
for  ten  years,  and  the  latter  agreed. 


Tiffany  to  Release  U.  K. 
Films  Made  by  Gaumont 

London — Tiffany's  1930-31  product  will 
be  distributed  in  England  by  Gaumont, 
thereby  continuing  the  arrangement  which 
has  been  in  effect  for  several  years. 

The  deal  provides  for  joint  production  by 
the  two  companies  in  London  with  Tiffany 
distributing  the  pictures  so  made  in  the 
United  States.  The  number  has  not  been 
set. 


Fox  Theatres  Staff  in  New 
Coast  Bldg.  on  Studio  Site 

Los  Angeles — Present  site  of  Fox  studio 
will  house  a  new  headquarters  structure  for 
all  units  of  Fox  Theatres  and  Fanchon  and 
Marco,  work  commencing  immediately  on 
the  first  wing  of  the  new  building  at  Sun- 
set and  Western.  The  studios  will  be 
gradually  moved  to  Movietone  City,  and  by 
the  first  of  the  year,  a  whole  city  block  will 
be  devoted  to  theatre  interests. 


Katz  to  Talk 

Toronto — Sam  Katz  will  deliver  an  ad- 
dress before  the  annual  convention  of  East- 
ern managers  of  Famous  Players  Canadian 
to  be  held  at  the  Royal  York  Hotel  on  Au- 
gust 1.  Plans  for  a  three-day  pow-wow 
have   been   sidetracked. 


Brown  and  Hicks  Switch 

San  Francisco — Stanley  Brown,  general 
manager  of  the  California,  has  been  pro- 
moted to  take  charge  of  the  Paramount,  Los 
Angeles,  and  Robert  E.  Hicks  of  the  Para- 
mount, Atlanta,  has  been  appointed  general 
manager  of  the  California. 


Broekman  Quitting  "U"? 

Hollywood — David  Broekman,  compo.->er 
who  scored  many  Universal  productions 
during  the  past  year,  is  reported  to  be  leav- 
ing the   Laemmle  organization. 


Busy  at  M-G-M 

Hollywood — There  is  no  letup  of  activity 
at  the  'Culver  City  studios  of  M-G-M  this 
summer.  At  the  present  time  twenty  pic- 
tures are  in  various  stages  of  production. 


July  5,  1930 


Motion   Picture   News 


35 


Kansas  Exhibs 
Laying  Plans  to 
Tweak  Bluenoses 


Kansas  City — Blue-noses  in  Kansas 
will  be  routed  to  a  fare-ye-well  if  plans 
now  formulating  in  exhibitor  ranks  take 
form,  for  the  battle  for  an  open  Sunday 
is  about  to  begin. 

Enacted  sixty  years  ago,  exhibitor 
opinion  throughout  the  state  is  that  the 
Sunday  closing  law  is  antiquated  and  has 
outlived  its  purpose.  The  first  blow  in  the 
conflict  may  be  precipitated  by  theatre 
owners  in  a  wide  open  Sunday  all  over 
the  state  by  way  of  hurling  the  gauntlet 
of  defiance  in  the  face  of  the  state  at- 
torney general. 

A  leader  in  the  movement  is  Harry 
Moulton,  manager  of  the  theatre  at  Sa- 
betha,  where  Sunday  shows  are  being 
given.  Local  ministers  there  are  moving 
against  him,  charging  a  defiance  of  the 
law. 


Some  Showmen 
Can't  Keep  Dough 

Portland,  Ore. — Not  only  do  suburban 
exhibitors  have  a  hard  time  getting 
money.  It's  difficult  occasionally  for  them 
to  hold  on  to  it. 

For  instance,  the  other  day  a  notorious 
gunman  known  as  the  "sock  robber"  be- 
cause he  uses  such  a  "receptacle"  in  which 
to  carry  off  his  coin,  shoved  a  diminutive 
gun  through  the  cashier's  cage  at  the 
Alameda  here  and  demanded  the  "gate 
receipts." 

Eva  Morarity,  cashier,  pretended  to 
faint  and  several  minutes  elapsed  while 
she  sparred  for  time.  The  robber  became 
impatient,  reached  through  the  window, 
scooped  $50  in  silver  into  his  "sock"  and 
hurriedly  departed.  Not  only  do  the  sub- 
urban exhibitors  have  a  hard  time  to  get 
this  amount,  but  they  also  have  a  harder 
time  to  hold  on  to  it. 


Cracks  at  "Ingagi"  Have 
No  Effect  on  Seattle  Run 

Seattle — In  spite  of  "official  bans"  and 
wide  "adverse"  publicity  heaped  upon  the 
much-discussed  "Ingagi,"  that  film  has 
been  piling  up  a  big  gross  at  John  Danz's 
Columbia,  where  it  is  playing  a  second- 
run  engagement.  So  big  are  the  receipts 
that  Manager  Andy  Gunnard  is  holding 
the  picture  over  for  a  second  week.  All 
this  in  the  face  of  the  fact  that  the  pic- 
ture played  three  weeks  to  tremendous 
business  at  John  Hamrick's  local  Blue 
Mouse  during  its  first  run  engagement 
just  a  few  weeks  ago. 

The  Columbia  management  advertises 
the  fact  that  it  takes  no  part  in  the  pres- 
ent controversy  as  to  the  authenticity  of 
the  scenes  in  the  film,  but  merely  invites 
the  public  to  come  and  see  for  itself 
whether  or  not  the  picture  is  faked,  as 
reported.  The  ads  never  fail  to  mention 
the  fact  that  one  of  the  much-discussed 
scenes  shows  "wild  women  consorting 
with    gorillas." 


And  What  a  Flapper! 

"I  just  got  back  from  Europe,  and 
I  suppose  you  think  I'm  all  tired  out. 
Well,  I'm  not.  I'm  not.  I'm  a  flapper, 
I  insist,  and  almost  tireless,"  Marie 
Dressier  told  a  New  York  newshound 
who  was  sent  to  the  Savoy-Plaza  to 
find  out  how  a  film  player  feels  at  58. 

Miss  Dressier  told  the  reporter 
plenty,  as  evidenced  by  a  six-column 
streamer   reading: 

"  'I'm  a  Flapper,'  Giggles  Marie 
Dressier,  Who,  at  58,  Danced  Every 
Night  in  Europe." 


Ministers  Fight 
Sunday  Shows; 
Citizens  to  Vote 


Plant  City,  Fla. — The  city  commission  has 
issued  a  call  for  a  special  election  July  22 
on  the  question  of  permitting  Sunday  shows, 
following  the  presentation  of  petitions  bear- 
ing names  of  38  percent  of  the  registered 
voters. 

Last  summer  the  Capitol  here  notified  the 
commission  it  could  not  successfully  operate 
during  the  hot  months  unless  permitted  to 
show  on  Sunday.  The  commission  was  in 
favor  of  it  and  it  was  agreed  that  no  opposi- 
tion would  be  made,  so  plans  to  open  were 
arranged.  The  churches,  however,  couldn't 
see  it  at  all  and  threatened  to  have  the  man- 
ager arrested  if  he  should  open.  Rather 
than  provoke  a  fight,  the  manager  decided 
to  withdraw  the  Sunday  opening,  and  the 
house  was  closed  during  the  heated  term. 
This  year  the  theatre  decided  to  have  the 
proposition  put  to  a  vote  and  caused  the 
petitions  to  be  circulated. 


'Dawn  Patrol'  in 
Winter  Garden 

Premiere  of  First  National's  "The 
Dawn  Patrol,"  an  aviation-war  picture, 
will  be  staged  July  10  at  the  Winter  Gar- 
den, New  York.  F.  N.  expects  a  sum- 
mer run  there.  Richard  Barthelmess  is  the 
star,  and  the  story  is  based  on  "The  Flight 
Commander,"  by  John  Monk  Saunders. 
There  are  no  women  in  the  cast,  which 
includes  Douglas  Fairbanks,  Jr.,  Neil 
Hamilton,  William  Janney,  James  Fin- 
layson,  Clyde  Cook,  Gardner  James  and 
Frank   McHugh. 


Depinet,  Sears  Return 
From  Three-Weeks'  Trip 

Ned  E.  Depinet  and  Gradwell  L.  Sears, 
general  sales  manager  and  western  sales 
manager,  respectively,  of  First  National, 
have  returned  from  three  weeks  spent  in 
the  middle-west,  west  and  south.  In  addi- 
tion to  conducting  regional  sales  meet- 
ings in  Chicago,  San  Francisco  and  New 
Orleans,  they  spent  several  days  at  the 
company   studio. 


Methodists  Still 
Look  Hopefully 
For  "Reform" 


West  Palm  Beach,  Fla.— The  Methodist 
Episcopal  church,  south,  at  its  annual  Flor- 
ida conference  here,  adopted  resolutions 
against  thost  everything,  including  pictures. 
Regarding  them  the  resolution  reads : 

"There  is  a  growing  conviction  that  the 
motion  picture  industry  as  now  conducted 
constitutes  a  real  menace  to  the  home  and 
all  the  moral  foundation  upon  which  our 
country  rests.  After  eight  years  of  failure 
to  fulfill  their  promise  to  reform  they  now 
renew  these  promises  and,  while  we  hope 
these  reformations  will  be  forthcoming  we 
frankly  confess  that  we  have  little  con- 
fidence in  those  who  have  so  often  broken 
their  word.  We  urge  our  preachers  and 
people  to  make  a  careful  study  of  these  in- 
fluences and  take  whatever  steps  they  deem 
necessary  to  correct  them." 


Lots  of  Words; 
Can't  Use  Them 

Hollywood — The  "don'ts"  which  hedge 
in  and  restrict  production  don't  rest  well 
on  at  least  one  writer  here.  Joseph  Frank- 
lin Poland,  who  recently  ditched  studio  poli- 
tics by  opening  an  office  of  his  own  as  a 
writing  base,  is  the  squawker. 

Wails  Poland : 

"Dialogue  must  be  prepared  with  partic- 
ular care  that  no  words  or  phrases  are  em- 
ployed which  might  offend  some  class  or 
group.  Sometimes  words  that  are  innocu- 
ous as  far  as  one  region  is  concerned,  have 
a  significance  in  other  places  that  demand 
their  omission  altogether.  The  list  of  for- 
bidden words  and  phrases  is  growing 
steadily." 


Katz  Invades  Ottumwa 
And  Walks  Out  Victor 

Ottumwa,  la. — Sam  Katz  has  met  Ot- 
tumwa and  it  is  his. 

The  Empire  Square  and  Strand  Or- 
pheum  have  been  purchased  by  Publix 
from  Stephen  Braun  who  has  been  man- 
aging these  houses  for  the  past  year.  The 
theatres  are  reported  to  have  been  bought 
for  $150,000.  This  is  the  first  time  that 
Publix  has  had  a  theatre  in  Ottumwa. 
This  purchase  carries  control  of  the  the- 
atre business,  with  the  two  largest  houses 
in  Sam  Katz's  hands.  Publix  takes  the. 
houses  over  Tulv  7. 


Publix  Invades  Fox  Domain; 
New  Theatre  for  Plattsburg 

Albany,  N.  Y. — Publix  is  edging  into 
Fox  territory.  The  company  is  to  erect  a 
new  theatre  at  Plattsburg,  N.  Y.,  this 
summer.  Harry  Harris,  of  New  York, 
representing  Paramount,  closed  a  deal, 
taking  over  the  Plattsburg  Theatre  prop- 
erty as  well  as  the  adjoining  church  par- 
sonage. It  is  understood  construction  will 
get  under  way  at  once. 


36 


Motion   Picture   News 


July  5,  1930 


Chi  Likes  Will; 
Pays  $61,000  to 
Watch  Him  Chew 


Chicago — The  Chicago  theatre  was  the 
standout  in  a  week  of  generally  improved 
business.  This  fair-haired  child  of  Publix- 
B.  &  K.  spent  $9,000  to  put  Will  Rogers  on 
its  stage  for  the  week,  and  got  back  $61,000 
(145%).  "Lady  of  Scandal"  (M-G-M)  was 
the  feature. 

The  Roosevelt,  which  opened  with  "Byrd 
at  the  South  Pole"  (Paramount),  in  mid- 
week, was  another  winner,  taking  $17,200 
(160%)  in  its  first  four  days.  The  critics 
ran  out  of  adjectives  for  this  one,  so  one 
of  them  (Frances  Kurner- Tribune)  out  of 
helplessness  gave  it  five  stars.  Four  stars 
has  been  her  maximum  designation  of  pic- 
ture merit  heretofore.  The  Oriental,  with 
"Floradora  Girl"  (M-G-M),  bolstered  with 
lavish  display  space  in  Hearst  papers,  man- 
aged $42,500  (100%).  "Big  Pond"  (Para- 
mount) gave  the  United  Artists  $23,000 
(105%)  in  its  first  week  and  was  held  for 
a  second.  McVickers  managed  $27,700 
(100%)  in  its  first  full  week  with  "Ari- 
zona Kid"  (Fox).  The  picture  will  be  re- 
placed at  the  end  of  its  second  week  by 
"Big  House"  (M-G-M). 

The  Palace  maintained  a  good  pace  with 
$23,500  (96%).  "Not  Damaged"  (Fox) 
was  the  feature. 

The  Castle  took  $5,300  (175%)  with 
"Lilies  of  the  Field"  (F.  N.)  in  on  a  "pink" 
permit  and  getting  a  big  play  from  the 
women.  The  picture  will  go  another  week 
and  then  be  replaced  by  "Ingagi"  (Indie), 
which  has  already  done  nine  weeks  here  at 
the  Garrick.  Other  Loop  spots  were  normal 
or  only  slightly  off,  remarkable  in  view  of 
the  fact  that  competition  was  strong  in  the 
Loop  during  the  week  and  abnormal  heat 
prevailed  for  several  days. 

Weather:     Fair;   cool,   hot,   cool. 

Opposition:  "Lilies  of  the  Field,"  Castle:  "Lady  of 
Scandal,"  stage  show,  Chicago;  "Unguarded  Girls," 
second  week,  men  only,  Garrimk ;  "Arizona  Kid," 
McVickers;  "Happy  Days,"  second  time  in  Loop, 
Monroe;  "Florodora  Girl,"  stage  show,  Oriental;  "Di- 
vorcee," second  time  in  Loot1.  Orpheum;  "Not  Dam- 
aged," vaudeville.  Palace:-  "With  Byrd  at  the  South 
Pole,"  Roosevelt ;  "He  Knew  Women,"  z'andevillc, 
State-Lake;  "Big  Pond,"  United  Artists;  "Midnite 
Mystery  "    Woods. 

"LILIES    OF    THE    FIELD"    (F.    N.) 

CASTLE— (300),   60c,    first    week.     Other  attractions: 
Newsreel.     Gross:    $5,300.     Rating:    175%.    Picture    in 
on    a    "pink"   and    getting    a   big    (emme   play. 
"LADY    OF   SCANDAL"    (M-G-M) 

CHICAGO— (3,940),  35c-85c,  7  days.  Other  attrac- 
tions: Stage  show  headed  by  Will  Rogers;  orchestra, 
comedy,  newsreel,  novelty  short.  Biggest  figure  for 
this  house  in  plenty  of  months.  Rogers  collected  nine 
grand,  leaving  house  a  neat  profit.  Gross:  $61,000. 
Rating:     145%. 

"UNGUARDED    GIRLS"    (Indie) 

GARRICK— (1,259),  50c-75c.  second  week,  men  only. 
House  takes  "All  Quiet  on  the  Western  Front"  (U.), 
which  had  four  nice  weeks  at  McVickers  recently. 
Picture  goes  in  July  2  at  pop  prices.  Gross  ("Girls"): 
$5,800.     Rating:    95%. 

"ARIZONA    KID"     (Fox) 

McVICKERS— (2.284),  35c-8Sc,   first   full   week.   Other 
attractions:      Comedy,    newsreel,    musical    short.    "Biff 
House"   (M-G-M)   replaces  at   end  of  this  one's  second 
week.     Gross:    $27,700.     Rating:    100%. 
"HAPPY   DAYS"    (Fox) 
(Second  time  in   Loop) 
MONROE     ("62),  25c-40c.  7  days.    Other  attractions: 
Thirty  minutes  of  newsreel.    House  takes  "Young  De- 
sire"    (U.)    as    first    picture    on    open    policy.      House 
formerly     used     no  tiling     but     Fox    product.      Also    re* 
duced  prices  from  35c-50c.    Gross:  $4,200.     Rati,^.   70%. 
"FLORADORA    GIRL"    (M-G-M) 
ORIENTAL— (3.900).   35c-85c,   7  days.     Other  attrac- 
tions:    Stage   show,   organ,   comedy,   newsreel,   novelty 
short.     Gross:    $42,500.      Rating:     lOOe', . 
"DIVORCEE"    (M-G-M) 
(Second   tunc   in    Loop) 
ORPHEUM     (762).   50c-75c.    7   days.     Picture    inaug- 
urates   a     second     run     policy     For    1 1  -i  i  -~     Warner     Bros, 
bouse.      Formerlj     used    nothing    but     W.     B.    product, 


U 


In  the  Lights 

(Sign    on  a    Theatre) 

LOVE    EM  AND  LEAVE  'EM" 

With 

Isabel  Withers 


Devil's  Holiday" 
Only  Ottawa  Run 
To  Click  at  Par 


All  Cleveland 
Runs  Flop;  Heat 
Keeps  'em  Home 


Cleveland — Business  in  local  theatres 
dropped  as  the  mercury  rose  last  week.  Ex- 
cessive heat  and  humidity  kept  many  people 
home.  Those  who  ventured  out  at  all  pat- 
ronized the  cool  theatres,  but  results  for  the 
week  were  not  so  good. 

"All  Quiet  on  the  Western  Front"  did 
fairly  well  at  the  Hanna  at  road  show  prices. 
"Caught  Short"  did  well  enough  in  its  sec- 
ond week  at  the  Stillman  to  justify  being 
held  for  a  third  week.  Other  houses  just 
about  got  by. 

Weather:     Very  hot. 

Opposition:  "All  Quiet  on  the  Western  Front," 
second  week,  road  show,  Hanna;  "Caught  Short,"  sec- 
ond week,  Stillman;  "Devil's  Holiday,"  Allen;  "Bad 
One,"  State;  "Strictly  Unconventional,"  Cameo; 
"Courage."  Palace;  "Movietone  Follies  of  1930." 
RKO  Hip. 

"CAUGHT    SHORT"     (M-G-M)    Second    Week 

STILLMAN— (1,900),  40c-75c,  7  days.  Other  attrac- 
tions: "Manhattan  Serenade"  (M-G-M);  "Killing  the 
Killer"  (Talking  Picture  Epics) ;  Hearst  Metrotone 
news.     Gross:    $12,000.     Rating:    80%. 

"DEVIL'S    HOLIDAY"    (Paramount) 

ALLEN— (3,300),  30c-60c,  7  days.  Other  attractions: 
"Honeymoon"  (Educational);  Screen  Snap  Shots  (Co- 
lumbia); Hearst  Metrotone  news.  Gross:  $15,000. 
Rating:    83%. 

"BAD    ONE"    (United   Artist) 

STATE— (3,400),   30c-60c,  7   days.     Other  attractions: 
"Accidental     Treatment"     (Standard     Film     Service); 
"When    the    Clock    Struck"    (Standard    Film);    Para- 
mount   news.     Gross:    $15,800.      Rating:    79%. 
"COURAGE"    (Warners) 

RKO   PALACE— (3,600),    35c-75c,   7   days.     Other  at- 
tractions:    "Trying   Them   Out"    (Pathe) ;   "Hungarian 
Goulash"     (Educational);     Sportlight     (Pathe);     Pathe 
Review,   Pathe  news.    Gross:   $18,500.    Rating:   74%. 
"MOVIETONE    FOLLIES    OF    1930"    (Fox) 

RKO  HIPPODROME— (4,500),  35c-75c,  7  days.  Other 
attractions:  "Honk  Your  Horn"  (Educational);  "Hu- 
manettes"  (RKO);  Fox  Movietone  news.  Gross: 
$15,000.     Rating:    75%. 

"STRICTLY    UNCONVENTIONAL"     (M-G-M) 

CAMEO— (1,200),  25c-50c,  7  days.  Other  attractions: 
"Campus  Crushes"  (Educational);  "Autumn"  (Co- 
lumbia); "Bedelia"  (Paramount  song);  "I  Came 
First"  (Paramount  song);  Hearst  Metrotone  news. 
Gross:    $3,800.      Rating:    76<7r. 

"ALL  QUIET  ON   THE   WESTERN   FRONT" 
(Universal)    Second    Week 

HANNA— (1,500),  50c-$1.5O,  7  days.  Gross:  $12,650. 
Rating:    84%. 


but   will   now   use   every   one's.     Gross:   $6,000.    Rating: 
100%.     (House's    best    figure   in    monthsj 
"NOT    DAMAGED"    (Fox) 

PALACE— (2,509),    35c-85c,     7    days.      Other'  attrac- 
tions:    Five   acts    RKO   vaude   headed  by    George   Jes- 
sel ;   comedy,   newsreel,   short.     Gross:   $23,500.     Rating: 
96%. 
"WITH     BYRD     AT    THE     SOUTH     POLE"     (Par.) 

ROOSEVELT— (1,591),  35c-85c,  first  4  days.  Other 
attractions:  Comed.y,  news,  musical  short.  Critics 
left  breathless.  "Tribune"  gave  it  five  stars,  first 
time  any  picture  so  designated  here.  Gross  (four 
days:):  $17,200.  Rating:  160%.  Last  full  week  of 
two-week  run,  "King  of  Jazz"  (U.).  Gross:  $17,300. 
Rating:    85%. 

"HE    KNEW    WOMEN"    (Radio) 

STATE-LAKE— (2.776).  35c-75c,  7  days.  Other  at- 
tractions: Five  acts  RKO  vaude,  headed  by  Olsen 
and  Johnson;  newsreel,  comedy.  Gross:  $21,200. 
Rating:    80%. 

"BIG    POND"    (Paramount) 

UNITED     ARTISTS— (1,700),     first     week,     35c-85c. 
Other    attractions:      Comedy,    newsreel,    novelty    short. 
Good   for   another    week.   Gross:   $23,000.     Rating:    105%. 
"MIDNITE    MYSTERY"    (Radio) 

WOODS— (1.166).  35c-75c,  last  6  days.  Other  attrac- 
tions: Comedy,  newsreel,  fight  picture.  Gross  (six 
days  of  nine-da)  run):  $8,800.  Rating:  90%.  Re- 
placed by  "Richest  Man  in  the  World"  (M-G-M),  first 
time  any  Loop  house  other  than  a  B.  &  K.  opened 
a     Cosmopolitan     production        Big    at    start. 


Ottawa — Exhibitors  of  Ottawa  were  quite 
satisfied  with  box  office  returns  during  the 
week,  patronage  being  reasonably  substan- 
tial all  around  with  a  number  of  showers 
sending  crowds  to  theatres. 

"Devil's  Holiday"  received  excellent 
boosts  from  the  critics  and  it  was  recom- 
mended by  word-of-mouth,  sending  the  at- 
traction to  100%.  Buddy  Rogers  was  also  a 
draw  at  Keith's  in  "Safety  in  Numbers." 

Weather:     Showery. 

Opposition:  "Devil's  Holiday."  Regent;  "Safety  in 
Numbers."  three  days,  Keith's:  "Montana  Moon," 
three  days,  Avalon:  "In  Gay  Madrid."  Centre:  "Ari- 
zona Kid,"  Imperial;  "Man  From  Btanklcy's,"  three 
days,  Keith's:  "Son  of  the  Gods."  three  davs,  Avalon. 
"THE    DEVIL'S    HOLIDAY"    (Paramount) 

REGENT—  (1,225),  25c-60c,  6  days.  Other  attrac- 
tions: "Radio  Kisses,"  comedy;  Fox  Movietone  news; 
orchestra.     Gross:    $5,900.     Rating:    100%. 

"SAFETY    IN     NUMBERS"     (Paramount) 

B.  F.  KEITH'S-(2,596),  15c-50c,  3  days.  Other  at- 
tractions: "Good  Morning,  Sheriff";  "Toys";  Pathe 
news.     Gross:    $4,100.     Rating:    85%. 

"MONTANA    MOON"    (Warners) 

AVALON— (990),  25c-35c,  3  days.  Other  attractions: 
"Cossack's  Bride";  Lloyd  Hamilton  in  "Polished 
Ivory";  Fox  Movietone  news.  Gross:  $1,100.  Rating: 
85%. 

"IN  GAY   MADRID"    (M-G-M) 

CENTRE— (1,200),  15c-50c,  6  days.  Othen  attrac- 
tions: "Station  STAR";  comedy.  Gross:  $3,100. 
Rating:    80%. 

"ARIZONA    KID"    (Fox) 

IMPERIAL— (1.200).  15c-50c,  6  days.  Other  attrac- 
tions: Hearst  MetTotone  news;  Our  Gang  comedy; 
Pathe   Review.     Gross:    $3,050.     Rating:   80%. 

"MAN    FROM    BLANKLEY'S"    (Warners) 

KEITH'S— (2,596),  15c-50c,  3  days.  Other  attrac- 
tions: "How's  My  Baby";  "My  Pony  Boy";  Uni- 
versal  news.     Gross:    $3,550.      Rating    70%. 

"SON    OF    THE  GODS"    (First   National) 

AVALON— (990),  25c-35c.  3  days.  Other  attractions: 
Fox  Movietone  news;  Charlie  Chase  comedy.  Gross: 
$1,050.     Rating:    83%. 


$6,500  Gives  a 
125%  Rating  to 
"Lion"  in  Okla. 


Oklahoma  City — Excellent  weather,  ex- 
cept for  a  short  hot  spell,  helped  boost  in- 
takes at  first  runs  in  this  town,  with  ma- 
jority of  houses  turning  in  performances 
better  than  par. 

The  lead  was  taken  by  "Social  Lion," 
which  clipped  $6,500  for  the  Criterion,  turn- 
ing 125%  for  the  week.  "Murder  Will 
Out,"  a  First  National  picture,  was  the  low, 
rating  95%  on  a  four  grand  gross. 

Weather:  Fair,  excellent;  hot  for  a  short  time. 
Opposition:  "On  the  Level."  liberty.  "Murder 
Will  Out."  Empress;  "Temptation."  4  days,  Orpheum; 
"Social  Lion,"  Criterion;  "Big  House,"  Capitol;  "Tem- 
ple Tower,"  Fanchon  &  Marco  "Idea"  3  days,  Or- 
pheum. 

"ON    THE    LEVEL"    (Fox) 
LIBERTY— (1,800),    25c-50c,    7    days.     Other   attrac- 
tions:     Metro    news.      Gross:    $4,500.     Rating:     110%. 
"MURDER   WILL  OUT"    (F.   N.) 
EMPRESS— (1,200),    25c-50c,    7    days.     Other    attrac- 
tions:    Universal    news.     Gross:    $4,000.     Rating:    95%. 
"TEMPTATION"    (Columbia) 
ORPHEUM— (1.500),   25c-50c,   4   days.     Other   attrac- 
tions:     RKO     vaude,     Pathe     news.      Gross:     $3,300. 
Rating:     100%. 

"SOCIAL   LION"    (Paramount) 
CRITERION— (2,000),  25c-50c.  7  days.     Other  attrac- 
tions:     Paramount    news,    review,    "Hot    Time    in    the 
Old    Town    Tomte."      Gross:    $6,500,      Rating:    150%. 
"BIG    HOUSE"    (M-G-M) 
CAPITOL— (1,200),    25c-50c.    7    days.     Other    attrac- 
tions:   Metro  news.  "Fit  to  Be  Tried,"  "Back  Home." 
Gross:    $6,000.     Rating:     1 10'  . 

"TEMPLE   TOWER"    (Fox) 
ORPHEUM— (1.500).   25c-50c.   3   days.     Other  attrac- 
tions:     Fanchon    &    Marco's    "Carnival    Rurse"    Idea, 
Pathe    news.      Gross:    $3,000.     Rating:    110%. 


July  5,  1930 


Motion   Picture   News 


37 


Week's  Balto  Low 

To  'Journey's  End' 

Grossing  $3,180 


Baltimore — Despite  sticky,  torrid  weather 
combined  with  two  heavy  rains  during  the 
first  four  days  of  the  week,  the  atmosphere 
cooled  Thursday  night  and  remained  so  for 
Friday  and  Saturday,  helping  business  con- 
siderably. 

The  highspot  for  the  week  was  Loew's 
Stanley  with  Nancy  Carroll  in  "Devil's 
Holiday."  This  production  was  liked  very 
much  and  grossed  about  $20,000,  giving  it 
a  rating  of  114%. 

Loew's  Parkway,  with  "Big  Pond,"  did 
very  well  after  having  been  shown  down- 
town at  Loew's  Century.  At  the  uptown 
theatre  it  took  in  $4,300,  which  gave  it  an 
estimated  98%   rating. 

"Courage,"  which  was  shown  simultane- 
ously at  the  Metropolitan  uptown  and  at  the 
Rivoli  downtown,  did  not  fare  so  well,  but 
this  was  blamed  on  the  terrifically  hot 
weather  and  the  day  and  date  showing 
rather  than  on  the  picture. 

The  lowest  business  was  done  by  "Jour- 
ney's End,"  at  the  Auditorium,  with  a  50 
cents  to  $1.50  price  and  two  reserved  shows 
daily  except  on  Saturday,  when  four  shows 
instead  of  two  were  given.  The  gross  for 
the  second  week  was  $3,180,  and  the  rating 
figured  at  30%. 

The  drop  of  Loew's  Century  was  figured 
due  to  the  weakness  of  the  Corinne  pic- 
ture, "Back  Pay,"  combined  with  Collins 
and  Peterson  in  "Step  Lively,"  doing  much 
of  the  same  comic  stuff  they  did  at  that  the- 
atre only  a  short  time  previously.  Gross 
was  figured  at  $18,000.     Rating  86%. 

Weather:  Monday  to  Thursday,  torrid  heat  and 
sticky  with  heavy  rain  Tuesday  and  Thursday  nights, 
then    clear  and   cool   Friday   and   Saturday. 

Opposition:  "Journey's  End,"  second  week,  Audi- 
torium;  'Back  Pay,"  Collins  and  Peterson  in  "Step 
Lively"  (Loew-Copitol  ■.tone  unit),  Loew's  Century; 
"Only  the  Braze."  Hippodrome;  "Cuckoos."  Keith's, 
after  one  week  at  Auditorium :  "High  Treason,"  Lit- 
tle, after  one  week  at  Auditorium:  "Courage,"  shown 
simultaneously  at  R-ivoli  downtown  and  Metropolitan 
uptown;  "So  This  Is  London,'  second  week.  New: 
"Devil's  Holiday,"  Loew's  Stanley:  "Shozv  Girl  in 
Hollywood,"  Loew's  Valencia;  "Bin  Pond,"  Loew's 
Parkway,  after  one  week  at  Loews  Century.  No  stage 
attractions. 

"BACK    PAY"    (First    National) 

LOEW'S  CENTURY— (3,221),  25c-60c,  6  days.  Other 
attractions:  Metrotone  news,  "Frolicking  Fish"  (car- 
toon), "Saturday's  Lesson"  (comedy),  scenic  (Western 
Electric  film),  "Step  Lively,"  Loew-Capitol  stage 
unit  with  Collins  and  Peterson;  orchestra,  organ. 
Gross:    $18,000.    Rating:    86%. 

DEVIL'S   HOLIDAY" 

LOEW'S  STANLEY— (3,654),  25c-60c.  6  days.    Other 
attractions:     Metrotone   news,    "Lady   Bug"    (cartoon), 
"Desperate     Sam"     (Paramount     comedy),     Sportlight, 
organ.     Gross:    $20,000.     Rating:    114%. 
"SHOW   GIRL    IN    HOLLYWOOD"    (First   National) 

LOEW'S  VALENCIA— (1,500).  25c-35c,  6  days.  Other 
attractions:  Metrotone  news,  "His  Honor  the  Mayor" 
(Educational  comedy).  "Killing  the  Killer"  (novelty). 
Gross:    $3,100.     Rating:    89%. 

"BIG    POND"    (Paramount) 

(Shown  after  one  week  at  Loew's  Century  downtown) 
LOEW'S  PARKWAY-(1,092),  15c-35c,  6  days.  Other 
attractions:  Metrotone  news,  colortone  revue,  "Hay 
Wire"  (Laurel  and  Hardy  M-G-M  comedy).  Gross: 
$4,300.     Rating:    98%. 

"COURAGE"  (Warners) 
{Shown  simultaneously  with  the  Metropolitan  uptown) 
RIVOLI— (1.982),  25c-50c,  7  days,  starting  Saturday. 
Other  attractions:  Pathe  news,  "How's  My  Bahy" 
(comedy).  "The  Body  Slam"  and  "The  Devil's  Pa- 
rade" (Vitaphone  Varieties),  organ.  Gross:  $4,200. 
Rating:    45%. 

"COURAGE"    (Warners) 

{Shown  simultaneously  with  the  Rivoli  downtmvn) 
METROPOLITAN— (1.500),  20c-60c,  6  days,  starting 
Saturday.  Other  attractions:  Kinograjns  silent,  "Sys- 
tem" and  "Song  Painting"  (Vitaphone  Varieties),  or- 
gan.    Gross:    $2,700.      Rating:    45%. 

"ONLY  THE    BRAVE"    (Paramount) 
HIPPODROME— (2,500),  20c-60c,   6  da\s.    Other  at- 


Panhandle  Mail 

Hollywood  —  Begging  letters  to 
screen  stars  are  diversified  in  every 
idea  except  the  appeal  for  money.  In 
a  single  day  Lon  Chaney  got  in  his 
mail  an  appeal  for  money  to  buy  a 
piano,  another  asking  him  to  start  a 
man  in  the  furniture  business,  one 
asking  funds  to  organize  a  jazz  band 
and  one  asking  for  enough  money  to 
enable  her  husband  to  buy  a  car,  a 
new  outfit,  and  have  some  left  over  so 
he  wouldn't  have  to  worry  about  a  job! 


"Border  Legion'' 
Grosses  $6,000 
At  Des  Moines 


Des  Moines — This  town  suffered  from  a 
couple  of  very  hot  days  and  the  theatres 
suffered  also. 

"Border  Legion,"  at  the  Paramount,  made 
the  best  box  office  showing,  rating  100% 
on  a  gross  of  $6,000.  Reginald  Denny's  pic- 
ture at  the  Orpheum  ran  a  close  second  with 
$5,500.  A  new  master  of  ceremonies  at  the 
Paramount    helped. 

Weather:     Very  Twt. 

Opposition:  "florodora  Girl,"  5  vaude  acts,  3  days. 
Paramount:  "Second  Floor  Mystery"  3  days,  Strand; 
"Sweethearts  and  Wives."  4  days,  Strand:  "What  a 
Man,"  RKO  vaude,  3  days.  Orpheum;  "Double  Cross- 
roads," RKO  vaude,  4  days,  Orpheum:  "Border  Le- 
gion." presentation,  four  days.  Paramount;  "Big 
House."    Des    Moines. 

"FLORODORA   GIRL"    (M-G-M) 
PARAMOUNT— (1,700),    3    days,    25c-35c-60c.     Other 
attractions:     Paramount   news.   Bob   Hamilton,   feature 
organist;   five   acts  vaude,   introducing  Al   Morey,  new 
master  of  ceremonies.    Gross:    $4,500.     Rating:    100%. 
"BORDER   LEGION"    (Paramount) 
PARAMOUNT— (1,700),    4    days,    25c-35c-60c.     Other 
attractions:     "U."   news;    Bob   Hamilton,   organist;   Al 
Morey   stage  band   in  original  presentation,   "Jazz  Pa- 
tients."    Gross:    $6,000.     Rating:    100%. 
"BIG    HOUSE"    (M-G-M) 
DES    MOINES— (1,600),   7   days,    25c-35c-S0c.     Other 
attractions:   Paramount  news,  Pathe  sportlight   (Sport- 
ing   Brothers);    Paramount    act,    "The    Rube";    Educ. 
comedy,     "Fifty     Million     Husbands."      Gross:     $8,000. 
Rating:     100%. 

"DOUBLE    CROSS   ROADS"    (Fox) 
ORPHEUM— (2,000),  4   days,  25c-50c.     Other  attrac- 
tions:    Pathe  news.   RK   vaude,   RKO   comedy   ("Deer- 
slayer").     Gross:    $4,672.     Rating:    100%. 

"WHAT   A    MAN"    (World   Wide) 
ORPHEUM— (2,000).   3   days,   25c-50c.     Other  attrac- 
tions:   Pathe  news,  RKO  vaude.  Gross:  $5,500.  Rating: 
110%. 

"SWEETHEARTS    AND    WIVES"    (F.    N.) 
STRAND— (1,100),    4    days.    20c-30c.      Other    attrac- 
tions:    Paramount    news,    Paramount    act    ("The   Tide 
Rises");   Columbia   colortone   ("Mary's   Little  Lamb"). 
Gross:   $2,500.    Rating:    100%. 

tractions:  Pathe  news,  "Campus  Crushes,"  and 
"French  Kisses"  (comedies).  Gross:  $4,200.  Rating: 
60%. 

"CUCKOOS"    (Radio) 
(Shown     after    one    rveek    at    the    Auditorium     $1     top 
night) 
KEITH'S— (3.016),   25c-50c.  6  days,   beginning  Friday 
plus    a    midnight    show     Sunday.      Other    attractions: 
Pathe  news,   cartoon.     Gross:    $5,600.     Rating:   70%. 
"SO    THIS    IS    LONDON"    (Fox" 
(Second  Consecutive    Week*) 
NEW— (1,500),    25c-50c,    6    days.     Other    attractions: 
Fox    Movietone   news,    "Mickey    the   Romeo"    (Mickey 
McGuire);    "Snapshots   of   Hollywood,"    "Palooka    Fly- 
ing School"   (Radio  act).     Gross:   $6,000.     Rating:   60%. 

"HIGH  TREASON"  (Tiffany) 
(Shown  after  one  week  eft  the  Auditorium  at  $1  top 
at  night) 
LITTLE— (267),  35c- 50c,  6  days.  Other  attractions: 
"In  a  Chinese  Temple  Garden"  (Tiffany  co'or);  "Men 
o'  War"  (Laurel  and  Hardy  M-G-M  comedy);  "Irish 
Fantasy"  (specialty  act).  Gross:  $1,000.  Rating: 
100%. 

"JOURNEYS  END"  (Tiffany) 
(Second  Consecutive  Weew^ 
AUDITORIUM— (1.600).  50c-$1.50.  7  days,  starting 
Friday  and  ending  Saturday  of  following  week.  Two 
reserved  seat  performances  daily  and  four  on  Satur- 
days. Creatore  and  his  band  in  Memories  (Tiffany), 
Universal    news.     Gross:    $3,180.     Rating:    30%. 


"Big  House"  on 
S.  R.  O.  in  N.  Y.; 
Grosses  $18,137 


"Big  House,"  the  M-G-M  prison  yarn 
depicting  the  Auburn  break  of  several 
months  ago,  gave  managers  of  many  nearby 
Broadway  houses  cause  for  envy  when  it 
turned  in  the  wow  gross  of  $18,137  for  five 
and  a  half  days,  a  jump  of  eleven  grand 
over  the  final  week  of  "Rogue  Song."  It 
was  the  big  thing  on  the  street,  playing  to 
sell-outs  at  every  performance. 

Dressler-Moran  team  was  a  draw  at  the 
Capitol,  sending  the  take  at  this  house  to 
$79,176,  despite  the  terrific  heat  which  con- 
tinued until  the  last  day  of  the  week. 

"All  Quiet"  continues  at  a  fast  clip,  while 
"Journey's  End"  showed  the  strains  of  its 
final  week  at  the  Gaiety.  "Dangerous  Nan 
McGrew"  failed  to  impress  at  the  Para- 
mount, where  the  comedy  took  only  $55,700, 
$16,000  less  than  the  previous  week's  figure 
at  this  house.  The  Byrd  south  pole  film 
nearly  doubled  the  figure  of  a  week  ago  at 
the  Rialto,  taking  $32,300,  a  splendid  figure. 

"BIG  HOUSE"   (M-G-M) 

ASTOR— (1,120),  50c-75c-$l-$1.50-$2,  5]/2  days.  Other 
attractions:  Comedy  ("College  Hound"),  newsreel. 
Gross:  $18,137,  a  sensational  figure;  selling  out  to 
standing  rootn  only;  figure  is  for  five  and  one-half 
days. 

"CAUGHT    SHORT"    (M-G-M) 

CAPITOL— (4,700),  35c-50c-75c-$1.50,  7  days.  Other 
attractions:  Overture,  Hearst  Metrotone  news,  Capi- 
tol presentation  ("Cheer  Up");  organ.  Gross:  $79,176, 
a  fine  intake  and  a  jump  of  over  $7,000  more  than 
last  week. 
"ALL   QUIET   ON    THE    WESTERN    FRONT"    (U.) 

CENTRAL— (922),  50c-75c-$l-$1.5O-$2.50),  7  days,  8th 
week.  Other  attractions:  None.  Gross:  $18,827,  hold- 
ing up  in  its  8th  week;  only  two  grand  lower  than 
previous    week. 

"JOURNEY'S     END"     (Tiffany) 

GAIETY— (808),  $l-$1.50-$2.50,  7  days,  12th  and  final 
week.  Other  attractions:  Short,  "Harvest  Reverie." 
Gross:  $7,500,  low  and  about  the  same  as  last  week; 
picture  goes  to  the  Roxy  in  August  for  a  two  weeks' 
pop    price    run. 

"DANGEROUS     NAN     McGREW"     (Paramount) 

PARAMOUNT— (3,700),  40c-50c-65c-85c-$l,  7  days. 
Other  attractions:  Overture,  "In  Ole  Virginny,"  di- 
rected by  Paul  Ash;  vaudeville,  "Ginger  Snaps"; 
newsreel.  Gross:  $55,700,  blah ;  flopping  badly  to  the 
tune    of    $16,200    under    the    take   of    last    week. 

"BYRD    AT   THE    SOUTH    POLE"    (Paramount) 

RIALTO— (1,904),  40c-50c-65c-85c-$l,  7  days.  Other 
attractions:  Comedy,  "Insurance";  "Candy  Cabaret," 
cartoon;  "There  Will  Be  a  Hot  Time  in  the  Old 
Town  Tonight."  Gross:  $32,300,  nearly  double  the 
fifth  and  last  week's  figures  of  Chevalier's  Big  Pond." 
its    predecessor. 

"BAD   ONE"    (U.  A.) 

RIVOLI— (2,103),  35c-50c-65c-$l,  7  days.  Other  at- 
tractions: Short,  "Back  Home";  comedy,  "His  Honor 
the  Mayor";  "Gents  Preferred."  Gross:  $25,200;  2nd 
week    showed    a    drop    of    about    nine    grand. 

"MOVIETONE    FOLLIES    OF    1930"    (Fox) 
ROXY— (6.200),    50c-75c:$l-$l.S0,    7   days.      Other    at- 
tractions:   Vaudeville,  oriental  scene  called  "Aladdin," 
featuring   Gilda    Gray.     Gross:    $72,500;    p'enty    low. 
"HOLD  EVERYTHING"   (Warners) 
STRAND— (3.000),    35c-50c-60c-85c-$l,    7    days.    Other 
attractions:      Shorts,     "Evolution,"     "People     Versus" 
and  Martinelli  in  "Celeste  Aida,"  "And  Wife."  Gross: 
$22,702;   floppy;   last   week,  with  same  picture,  grossed 
$27,250. 

"NUMBERED  MEN"  (First  National) 
WINTER  GARDEN— (1,493),  35c-50c-65c-85c-$l,  7 
days.  Other  attractions:  Comedy,  "For  Sale";  the 
Potters  in  "What  a  Life";  shorts,  "Taxi  Talks," 
"Devil's  Parade";  Max  Schmeling  short.  Gross: 
$19,441;  fell  off  $2,000  under  last  week,  with  same 
picture. 


Fox  Working  on  Plans 
.  For  British  Production 

London — British  production  will  occupy 
an  important  place  in  the  plans  of  Fox,  W. 
J.  Hutchinson,  London  manager,  stated  up- 
on his  return  from  the  company's  conven- 
tion in  Hollywood.  Preparations  are  being 
made  for  a  definite  start  in  September,  he 
said. 


38 


Motion   Picture   News 


July  5,  1930 


"Follies"  High 
In  Boston  on 
$23,500  Gross 


Boston — With  schools  closed,  the  vacation 
exodus  well  under  way,  and  with  plenty  of 
hot  weather,  Boston's  downtown  theatres 
felt  a  decided  slump  in  grosses  for  the  week. 
The  only  bright  spot  in  the  entire  array  was 
at  Keith's  Memorial,  where  "Fox  Movietone 
Follies  of  1930"  went  above  105%  for  a 
$23,500  gross. 

Metropolitan,  with  "Social  Lion,"  and 
Loew's  State,  with  "Bad  One,"  struggled 
up  to  90%  for  $29,000  and  $18,000  respec- 
tively, but  the  former  inaugurated  the  grand 
lounge  dancing  policy  to  aid  in  gathering 
in  the  shekels  at  the  box  office. 

Publix's  new  plan  on  its  downtown  houses 
of  playing  day  and  date  shows  three  films 
in  six  houses,  didn't  come  up  to  former 
weeks,  but  the  drop  in  business  was  not 
much  greater  than  the  average  drop  in  all 
Boston  theatres  for  the  week.  In  these 
groupings,  Publix  has  put  one  uptown  and 
one  downtown  house  in  two  of  the  groups 
and  in  each  of  these  has  shown  Warner 
releases  this  week  for  fair  business.  This 
has  left  the  Beacon  and  Globe  to  be  run 
day  and  date  with  "Light  of  Western  Stars," 
a  Paramount  film,  which  showed  light  busi- 
ness. 

Weather:     Fair  and  warm. 

Opposition:  "Social  Lion,"  Metropolitan  with  peppv 
revue  and  lounge  dancing  as  innovation:  "Bad  One," 
Loew's  State:  "Lady  of  Scandal."  Loew's  Orpheum: 
" Sotorious  Affair,  Keith-Albee:  "Fox  Movietone  Fol- 
lies of  1930."  Keith  Memorial;  "Call  of  the  West." 
Park:  "All  Ouiet  on  the  Western  Front,"  fourth  week, 
Majestic:  "Shadow  of  the  Law,"  playing  day  and  date 
at  Publix's  Olympia  and  Uptozvn::  "Man  from  Blank- 
ley's"  claying  da\  and  date  at  Publix's  Fenway  and 
Modern:  "Hold  Everything."  Publix's  Scollay  Square. 
"SOCIAL    LION"    (Paramount) 

METROPOLITAN— (4,350),  25c-60c,  7  days.  Other 
attractions:  Stage  show,  ("Forward  March"  revue); 
dancing  with  the  Harvardians  in  grand  lounge,  com- 
edv,  organ  numbers,  Paramount  news.  Gross:  $29,- 
000.      Rating:    90%. 

"BAD    ONE"    (U.    A.) 

LOEW'S  STATE— (3,700),  30c-50c,  7  days.  Other 
attractions:  Hal  Roach  comedy,  Hearst  Metrotone 
news.      Gross:    $18,000.      Rating:    90%. 

"LADY  OF  SCANDAL"  (M-G-M) 

LOEW'S  ORPHEUM— (3,100),  25c-50c,  7  days. 
Other  attractions:  Vaudeville,  comedy,  Hearst  Metro- 
tone   news.     Gross:    $17,500.     Rating:    85%. 

"NOTORIOUS  AFFAIR"   (First  National) 

KEITH-ALBEE— (2.500),  25c-60c,  7  days.  Other 
attractions:  Vaudeville  with  Johnny  Burke,  Jean 
Greene  and  his  RKOlians,  Pathe  news.  Gross:  $17,- 
500.      Rating:    9 

"FOX    MOVIETONE    FOLLIES    OF    1930"    (Fox) 

KEITH  MEMORIAL— (2.800),  30c-65c,  7  days. 
Other  attractions:  Comedy,  Pathe  news,  "Ranch 
House  Blues,"  "Lair  of  Chang  How."  Gross:  %2Z,- 
500.      Rating:     1 

"CALL  OF  THE  WEST"    (Columbia) 

PARK— (800),    25c-50c.    7    days.      Other    attractions: 
Double    feature    with    "Temptation"    (Columbia);    Uni- 
versal   news.      Gross:    $5,000.      Rating:    80%. 
"ALL   QUIET    ON    THE    WESTERN    FRONT"    (U) 

MAJESTIC— (1.800).  50c-$2,  6  days.  Gross:  $4,500. 
Rating:     ~~'',.      (Fourth    week.) 

"SHADOW    OF    THE    LAW"    (Paramount) 
(Playing  day  and  date  with   Uptown) 

OLYMPIA— (2,500).  25c-50c,  7  days.  Other  attrac- 
tions: Comedy,  Paramount  news.  Gross:  S14,000. 
Rating:    '• 

"SHADOW    OF    THE    LAW"    (Paramount) 
(Plaving    day    and    date    with    Olympia) 

UPTOWN- -f'.OOO).  25c-60c.  7  days.  Other  attrac- 
tions: Comedy,  Paramount  news.  Gross:  $10,500. 
Rating:    85%. 

"MAN     FROM    BLANKLEY'S"     (Warner    Bros.) 

(Playing    day    and    date    with     Modern) 
_  FENWAY— (1,800).    25c-S0c,    7    days.      Other    attrac- 
tions:    Comedy,    cartoon,     Paramount    news.      Gross: 
$11,000.      Ratine:    90%. 

"MAN     FROM     BLANKLEY'S"     (Warner    Bros.) 
(Playing    day    and    date    with    Fenway) 

MODERN— (800),  25c-50c.  7  days.  Other  attractions: 
Cartoon,  comedy.  Paramount  news.  Gross:  $5,000. 
Ratine:    80%. 

"HOLD    EVERYTHING"    (Warner    Bros.) 

SCOLLAY  SQUARE— (1,800),  25c-50c,  7  days.  Other 
attractions:  Vaudeville,  comedy,  Paramount  news. 
Gross:   $12,000.      Rating:    90%. 


Will  Outwits  Wife 

Chicago — Will  Rogers'  hastily-re- 
cruited polo  team  took  it  on  the  nose 
when  it  engaged  a  team  led  by  John 
Hertz  at  Leona  Farm  polo  field  at 
Carey.  Will  did  most  of  the  scoring 
for  his  losing  outfit  and  opened  nego- 
tiations with  Hertz  for  the  pony  he 
had  straddled,  claiming  that  his  week 
at  the  Chicago  had  been  undertaken 
only  to  gather  in  the  price  of  a  new 
nag,  which  his  wife  had  refused  him. 


Chilled  Weather 
Helps  in  'Frisco; 
"Cargo"  is  High 


San  Francisco — Foggy,  windy  and  cloudy 
weather  sent  patrons  scurrying  toward  the 
box  office  windows  of  local  houses,  with 
majority  of  runs  clicking  around  par,  none 
over.  "Midnite  Shows,"  being  plugged  at 
five  leading  stands,  are  proving  money 
makers  and  will  be  continued. 

A  100%  rating  was  rolled  up  by  "White 
Cargo,"  "Isle  of  Lost  Ships,"  "Big  Pond" 
and  "Strictly  Modern,"  with  "King  of 
Jazz,"  "Sweethearts  and  Wives"  and  "Men 
Without  Women"  following  closely. 

Weather:    Cold,  windy,  foggy,  cloudy. 

Opposition:  "Men  Without  Women."  Fanchon  & 
Marco  "Idea,"  Fox:  "White  Cargo,"  stage  show,  Em- 
bassy: "Cock  o'  the  Walk."  Daics:  "Sweethearts  and 
Wives,"  California:  "Social  Lion,"  stage  show,  Para- 
mount: "Big  Pond,"  St.  Francis:  "King  of  Jazz." 
Warfield'  "Strictly  Modern,"  RKO  vaude,  Golden 
Gate:  "Wild  Party,"  Orpheum;  "Isle  of  Lost  Ships," 
Casino. 

"BIG    POND"    (Paramount) 

ST.    FRANCIS— (1,400).   35c-50c-90c,   2nd   week    (Sat- 
urday  midnight    show).     Other   attractions:     "Dresden 
Dolls,"    a    musical;     "Campus    Crushes,"    Paramount 
news,   overture.     Gross:    S10.500.      Rating:    100%. 
"KING   OF   JAZZ"    (Universal) 

WARFIELD— (2,700),  50c-65c-90c,  2nd  week  (Satur- 
day midnight  show).  Other  attractions:  Vagabond 
Travel  Talk,  Fox  and  Hearst  news.  Gross:  $17,500. 
Rating:    95%. 

"STRICTLY  MODERN"    (First  National) 

GOLDEN  GATE— (2.400),  30c-40c-50c-65c,  7  days. 
Other  attractions:  RKO  vaude.  Gross:  $15,000. 
Rating:    100%. 

"WILD   PARTY"    (Fox) 

ORPHEUM— (2,250).    25c-35c-50c,    7  days.     Other   at- 
tractions:    Fox   news.     Gross:    $9,000.     Rating:    75%. 
"ISLE   OF   LOST   SHIPS"    (Fox) 

CASINO— (2,500).  40c-60c.  7  days.  Other  attractions: 
Music,  newsreel;  "The  Sap,"  a  talkie.  Gross:  $12,000. 
Rating:    100%. 

"MEN   WITHOUT   WOMEN"    (Fox) 

FOX— (5.000),      50c-65c-75c-$l,      7      days.       Saturday 
midnight     shows.      Other    attractions:     Perry    Askam, 
overture.    Fox    news,    Fanchon    &    Marco    stage    Ideas 
("Brunettes"!.     Gross:    $25,000.     Ratine:    90%. 
"WHITE    CARGO"    (All-Star    Feature) 

EMBASSY— (1,400),  50c-65c-90c.  7  days  (Saturday 
midnight  show).  Other  attractions:  Hauftman  and 
his  "Embassv  Melodv  Masters."  Vitaphone  Varieties, 
newsreel.     Gross:    $10,000.     Ratine:    100%. 

"COCK  O'  THE  WALK"   (World) 

DAVIES— rU50).  35c-50c.  7  davs.  Other  attractions: 
Vitaphone  acts,  newsreel,  Joe  Frisco  comedy.  Gross: 
$7,500.      Ratine:     85%. 

"SWEETHEARTS   AND   WIVES"   (First  Nat.) 

CALIFORNIA— (2.200).  35c-50c-65c-90c.  7  days  (Sat- 
urday  midnight  show).  Other  attractions:  California 
orchestra;  California  news:  song  novelty,  "Back 
Home":  comedv,  "Western  Knights":  organ.  "Paro- 
dies and  popular  melodies":  cartoon,  "Codfish  Balls." 
Gross:     $12,500.       Rating:     90%. 

"SOCIAL   LION"    (Paramount) 

PARAMOUNT— (2.700).  35c-50c-65c-90c.  7  days 
(Saturday  midnight  show).  Other  attractions:  Organ. 
"Camping  on  the  Campus";  "Round  the  Town," 
Harrv  Gourfain  stage  show:  Vladimar  Rassouchine, 
pianist.      Gross:     $10,000.      Rating:     75%. 


Business  Good 
At  Omaha;  High 
To  "Big  House 


» 


Omaha — Big  dough  this  week  went  to 
"The  Big  House"  (M-G-M)  at  the  Para- 
mount, which  got  $10,000,  or  125%,  the  best 
there  for  quite  a  while.  Weather  was 
scorching  hot. 

"He  Knew  Women"  (Radio)  was  on  a 
money  making  bill  at  the  Orpheum  with 
the  Weaver  brothers,  who  were  the  real 
draw.  Week  brought  $15,950,  or  110%. 
At  the  World,  "Arizona  Kid"  (Fox)  was 
only  average  for  $9,500. 

"Born  Reckless"  (Fox)  first  half  at  the 
State  did  $2,100,  or  100%.  Last  four  days 
"Be  Yourself"  (U.  A.)  was  good  for  105%, 
grossing  $2,362. 

Weather:     Hot. 

Opposition:  "He  Knew  Women."  Orpheum:  "Big 
House,"  Paramount ;  "Arizona  Kid,"  World;  "Born 
Reckless"  and  "Be  Yourself  "  split  week.  State. 
"HE  KNEW  WOMEN"  (Radio) 
ORPHEUM— (3,000),  25c-60c,  7  days.  Other  at- 
tractions: Weaver  Bros,  and  Elviry  and  two  other 
RKO  acts;  Pathe  news;  shorts.  Gross:  $15,950.  Rating: 
110%. 

"BIG    HOUSE"    (M-G-M) 
PARAMOUNT— (2,900).    25c-50c.    7    davs.     Other    at- 
tractions:   "Manhattan  Serenade"  (Paramount);  Par- 
amount  news;    organ.     Gross:    $10,000.     Rating:    125%. 
"ARIZONA    KID"    (Fox) 
WORLD— (2,500),  25c-60c,  7  days.    Other  attractions: 
Four    Publix    acts.    Ted    Mack    and    band,    Paramount 
news,    shorts.     Gross:    $9,500.     Rating:    100%. 
"BORN   RECKLESS"    (Fox) 
STATE— (1,200).   25c-40c  3   days.    Other  attractions: 
Universal  news,   shorts.    Gross:  $2,100.     Rating:    100%. 
"BE   YOURSELF"    (U.   A.) 
STATE— (1,200),   25c-40c,   4  days.     Other  attractions: 
"Hell's      Heels,"      Pathe     news      and      short.      Gross: 
$2,362.50.     Rating:    105%. 


Eastman  on  Commission 

Rochester  —  George  Eastman,  head  of 
Eastman  Kodak,  succeeds  Hanford  Mac- 
Nider  as  a  member  of  the  George  Washing- 
ton Bicentennial  Commission.  Eastman 
was  named  bv  President  Hoover. 


Providence  Hit 
By  Heat;  Publix 
New  House  Tops 


Providence — A  stifling  heat  wave  sent 
business  to  the  beaches  last  week,  with  all 
houses,  except  the  Paramount  which  opened 
strong,  reporting  sub-normal  grosses.  The 
new  Publix  unit  hit  $16,800.  which  is  splen- 
did. Loew's  held  up  at  $20,000,  while  the 
RKO  Albee  grossed  $9,000  and  RKO  Vic- 
tory about  $8,000,  both  below  average. 

Weather:   Fair,  sweltering. 

Opposition:  Legit:  Stock.  Carlton;  bicycle  races, 
beaches.  Films:  Paramount.  "Young  Man  of  Man- 
hattan; Majestic.  "The  Texan";  Loew's  State.  "Lady 
of  Scandal";  RKO  Victory.  "Safety  in  X umbers" : 
RKO   Albee.    "Fall    Cu\."   vaude. 

"LADY  OF  SCANDAL"   (M-G-M) 

LOEW'S  STATE— (3.800).  15c-50c,  7  days.  Other 
attractions:  "Manhattan  Serenade,"  Audio  Review, 
Laurel-Hardy  comedv,  organlogue,  Hearst  Metrotone 
news.     Gross:    S20.000".     Ratine:    100%. 

"SAFETY    IN    NUMBERS"    (Paramount) 

RKO  VICTORY— (1,600).  15c-50c,  7  days.  Other 
attractions:  "America  or  Bust,"  Pathe  news.  Gross: 
$8,000.     Rating:     - 

"FALL    GUY"    (Radio) 

RKO    ALBEE— (2.3001.    25c-75c.    7    days.     Other    at- 
tractions:     Five    acts    vaude    headed    bv    Tack    Oster- 
nian.    Karvl    Norman.     Gross:    $9. .'00.      Rating:    85%. 
"YOUNG     MAN     OF     MANHATTAN"     (Paramount) 

PARAMOUNT— (2.300),    15c-50c.    7    days.     Other    at- 
tractions:    "Don't    Believe   It."    "I   Came   First,"    Par- 
amount   news.      Gross:    $16,800.     Rating:     130%. 
"TEXAN"    (Paramount) 

MAJESTIC— (2.400).  15c-50c,  7  days.  Other  attrac- 
tions:' 'Dancing  Gob,"  "Stand  Up,"  news.  Gross: 
$9,200.      Rating:    90% 


Benjamin  Eskind  Dies 

Madisonville,  Ky. — Benjamin  Eskind,  45, 
proprietor  of  the  Kentucky  here,  died  sud- 
denlv  and  was  buried  at  Nashville,   Tenn. 


July  5,  1930 


Motion    Picture   News 


39 


A  Form  of  Criticism 

An  unpopular  movie  actor  suddenly 
disappeared  from  his  home  and  has 
never  been  seen  since,  reports  Walter 
Winchell,  the  A'.  Y.  Mirror  scribbler. 

A  group  of  Hollywoodmen  were  dis- 
cussing the  runaway,  when  Keene 
Thompson  sarcastically  asked,  "What 
do  they  suspect,  fair  play?" 


Portland  Plug 
Rockets  "Level" 
To  $14,000  Gross 


Portland,  Ore. — Through  increased  and 
city-wide  service  the  Fox  Broadway  was  en- 
abled to  hold  the  top  position  in  grosses, 
and  again  served  their  patrons  with  an 
abundant  and  varied  menu  in  all  depart- 
ments of  the  popular  house.  The  week 
marked  the  return  to  Portland  of  Don  Wil- 
kins,  master  of  ceremonies  and  who  wel- 
comed various  women's  clubs  to  the  mati- 
nees where  they  enjoyed  the  modern  elec- 
trically equipped  kitchen,  and  then  enjoyed 
another  two  and  a  half  hours  of  diversified 
entertainment.  Various  city  departments  co- 
operated with  Manager  Floyd  Maxwell  and 
his  staff  in  the  Fanchon  &  Marco's  "City 
Service"  idea,  plus  considerable  exploita- 
tion on  the  part  of  the  Postal  Telegraph. 
All  of  this,  together  with  Victor  McLag- 
len  and  strong  supporting  cast  in  "On  the 
Level,"  brought  the  gross  up  to  $14,000, 
and  another  160%.  Two  other  real  services 
inaugurated  here  were  installation  of  ear- 
phones along  entire  back  row,  and  free 
parking  service  for  evening  patrons. 

Weather:     Warm,   showers. 

Oppositions  "With  Byrd  at  South  Pole,"  "Big 
House,"  "Social  Lion,"  "Flirting  Widow,"  "Across 
the   World." 

"ON   THE  LEVEL"   (M-G-M) 

FOX  BROADWAY— (1,912),  25c-60c,  7  days,  strong 
exploitation.  Oter  attractions:  Fanchon  &  Marco's 
"City  Service"  idea  with  Laddie  Lamont,  Don  Wil- 
kins,  new  m.  c.  leading  "Renin's  Recording  Band"; 
Henri  LeBel  at  Wurlitzer;  Fox  Movietone  news; 
Mickey  Mouse  short.  Gross:  $14,000.  Rating:  160%. 
"WITH     BYRD     AT    SOUTH     POLE"     (Paramount) 

PORTLAND  PARAMOUNT— (2,085),  2Sc-50c.  7 
days.  Other  attractions:  "  'Round  the  Town,"  Sally 
and  Ted,  Nolly  Tate,  Vladimar  Rassouchine,  "Happy" 
Phil  Lampkin  and  Paramounteers,  Jean  Dahlgrea, 
crooner.  Con  Maffie,  12  Elsie  Steppers.  Gross: 
$12,355.    Rating:    132%. 

"FLIRTING  WIDOW"    (First   National) 

R-K-O  ORPHEUM— (1,700),  25c-50c,  7  days.  Other 
attractions:  Harry  Carroll  and  his  1930  Revuette, 
with  Eddie  Bruce,  Maxine  Lewis,  Harry  Foster 
Welch,  Kanazawa  Boys;  Catherine  Custer  at  Wur- 
litzer, Pathe  news.  Gross:  $11,675.  Rating:  120%. 
"ACROSS  THE  WORLD"  (Mr.  and  Mrs.  Martin 
Johnson) 

HAMRICK'S  "MUSIC  BOX"— (1,935),  2Sc-50c. 
Other  attractions:  Fox  Movietone  news,  Vitaphone 
acts.    Gross:   $10,750.     Rating:    115%. 

"SOCIAL   LION"    (Paramount) 

RIALTO— (1,498),  25c-50c,  7  days.  Other  attractions: 
Paramount  news,  "Hooked,"  "Toys,"  "Western 
Knights."  Strong  tie-ups  with  Polo  club.  Gross: 
$10,650.     Rating:    110%. 

"BIG    HOUSE"    (M-G-M) 

FOX  UNITED  ARTISTS— (945).  25c-50c,  7  days. 
Sufficiently  good  to  hold  over  for  third  week.  Gross: 
$9,675.     Rating:    100%. 


Brown  Goes  to  Ft.  Wayne 

Madison,  Wis. — Len  S.  Brown,  manager 
of  RKO's  Capitol  here,  has  been  transfer- 
red to  Fort  Wayne,  Ind.,  as  manager  of  the 
Emboyd,  Palace-Orpheum,  Jefferson  and 
Strand  theatres  in  that  city.  He  is  accom- 
panied by  Joseph  E.  Miller,  formerly  his 
assistant  at  the  Capitol. 

John  Scharnberg,  manager  of  the  Or- 
pheum  and  Garrick,  also  has  assumed  man- 
agement of  the  Capitol. 


K.  C.  Uptown  with 

"Rainbows"  Tops 

On  $7,800  Take 


Kansas  City — The  suburban  Uptown 
headed  the  list  this  week  with  the  biggest 
percentage  rating,  130%,  on  M-G-M's 
"Chasing  Rainbows."  Gross  was  $7,800. 
Paramount's  "Border  Legion"  was  worth 
110%  to  the  Royal,  which  meant  $5,000. 
The  Midland  had  average  business  for  six 
days,  with  the  United  Artists'  "One  Ro- 
mantic Night,"  grossing  $12,850.  New 
policy  at  Midland  includes  opening  on  Fri- 
day, cutting  last  week  one  day  short. 

The  Mainstreet  did  average,  $15,000,  with 
Fox's  "Born  Reckless."  At  the  Newman, 
where  the  picture  was  Paramount's  "Shadow 
of  the  Law,"  business  was  near  normal, 
95%,  or  $9,500.  With  the  second  week  of 
Fox's  "So  This  Is  London,"  the  Pantages 
dropped  off  to  85%,  or  $9,500.  At  the  end 
of  the  second  week  of  its  stay  in  Kansas 
City,  "All  Quiet  on  the  Western  Front," 
playing  at  the  Shubert,  reported  about  50% 
of  the  first  week's  patronage.  The  second 
week  grossed  $7,500. 

Weather:     Hot. 

Opposition:  "One  Romantic  Night."  five  acts  vaude, 
Midland:  "Bom  Reckless."  five  acts  vaude,  Main- 
street:  "Shadow  of  the  Law,"  Newman:  "Border  Le- 
gion," Royal:  "Chasing  ainbowsR."  Uptown:  "So  This 
Is  London,"  Pantages:  "All  Quiet  on  the  Western 
Front,"    Shubert. 

"ONE  ROMANTIC  NIGHT*   (U.   A.) 
MIDLAND— (4,000),    25c-60c,    6   days.     Other   attrac- 
tions:     Hearst     Metrotone     news,     five    acts     vaude. 
Gross:    $12,850.     Rating:    100%. 

"BORN  RECKLESS"   (Fox) 
MAINSTREET— (3,067),    35c-60c,    7   days.     Other   at- 
tractions:    Pathe     news.     Grantland     Rice     sportlight, 
five   acts   vaude.     Gross:    $15,000.     Rating:    100%. 
"SHADOW  OF  THE  LAW"   (Paramount) 
NEWMAN— (2,000),   25c-60c.  -7   days.     Other   attrac- 
tions:       Paramount     news;      Sennett      comedy,      "The 
Chump":    Juvenile    revue,    "Kandy    Kabaret."     Gross: 
$9,500.    Rating:   95%. 

"BORDER    LEGION"    (Paramount) 
ROYAL— (900),    25c-50c,    7    days.      Other   attractions: 
Lloyd   Hamilton   comeilv,    "Honk   Your  Horn";   Educa- 
tional cartoon,  "Plow  Boy";   Paramount  news.  Gross: 
$5,000.     Rating:    110%. 

"CHASING    RAINBOWS"    (M-G-M) 
UPTOWN— (2,200),    25c-50c,    7    days.     Other    attrac- 
tions:      Educational     comedv.     "Hail     the     Princess"; 
Universal    news.     Gross:    $".800.     Rating:    130%. 
"SO   THIS    IS    LONDON"    (Fox) 
PANTAGES— (2,160),     25c-50c,     7     days.      Other     at- 
tractions:    Pathe   news.     Gross:    $9,500.     Rating:    85%. 
"ALL   QUIET  ON    THE   WESTERN    FRONT"    (U.) 
SHUBERT— (2,000),   50c-$1.50,   14   days.    Gross:   Sec- 
ond   week,    $7,500. 


Pilgrim  Prod.  Organized 

Albany — Secretary  of  State  has  granted 
incorporation  papers  to  Pilgrim  Prod.,  of 
New  York,  represented  by  J.  L.  Lindner, 
12  E.  41st  St.,  N.  Y. 

Other  new  charters  filed  include  the  fol- 
lowing, all  with  headquarters  in  New  York : 

National  Theatre  Prod.  Corp.,  J.  W. 
Searles,  55  W.  42nd  St. ;  Atma  Amusement 
Corp.,  J.  Kaminer,  1440  Broadway;  Integ- 
rity Film  Corp.,  Wien  &  Tomback,  103  E. 
125th  St. ;  Modart  Adv.  Co..  Cohen  &  Slep- 
pin,  299  Broadway;  Tattle  Tales,  W.  Kauf- 
man, 1482  Broadway;  Fairplay  Booking 
Corp.,  E.  Reitman,  11  Broadway;  Stanhope 
Producing  Co.,  Koenig,  Bachner  &  Koenig, 
27  Cedar  St. ;  S.  &  S.  Theatrical  Enter- 
prises, C.  Wapner.  16  Court  St..  Brooklvn; 
H.  Broddwin  &  Co.,  H.  B.  Epstein,  68 
William  St. 


They  Teach! 

London — What  is  right  with  motion 
pictures  is  the  new  interest  of  Brit- 
ish observers.  Heretofore,  the  prob- 
lem of  what  is  wrong  with  them  has 
been  the  chief  topic  of  discussion.  A 
report  recently  issued  on  current  films 
discloses  that  of  90  considered,  20 
were  considered  of  educational  value. 


Mpls.  Houses  on 
A  Bread  and  Water 
Diet;  All  Spotty 

Minneapolis — Despite  frenzied  ballyhoo 
and  plenty  of  "sex  appeal"  stills  in  the  lob- 
bies, local  theatres  are  hearing  the  voice 
of  the  wolf  but  a  short  distance  away  from 
the  uniformed  doorman. 

The  big  dough  of  the  week  went  to  the 
Minnesota,  which  showed  "Devil's  Holiday" 
to  a  gross  of  $29,000,  or  an  80%  rating. 
If  the  weather  had  not  been  so  warm  and 
the  theatre  so  cool,  this  gross,  it  is  said, 
would  have  been  plenty  leaner.  The  Or- 
pheum,  running  "Runaway  Bride,"  walked 
into  the  money  column  with  a  gross  of 
$18,000.  This  gave  the  house  a  listing  of 
85%. 

The  two  saddest  stories  of  the  week  were 
the  tales  told  by  the  State  and  Century  b.  o. 
reports.  The  State  showed  "Arizona  Kid" 
to  meager  and  uninterested  audiences, 
grossing  $16,100,  or  a  rating  of  60%.  The 
Century  pushed  "Richest  Man  in  the 
World,"  but  didn't  have  enough  power  to 
put  it  over  the  line.  The  house  grossed 
$6,520,  which  is  60%. 

The  Lyric  registered  80%  on  "Show  Girl 
in  Hollywood,"  which  grossed  $2,900.  The 
Aster  romped  home  with  a  gross  of  $2,940, 
or  90%,  on  "The  Girl  in  the  Show." 

Weather :     Warm. 

Opposition:  'Devil's  Holiday,"  Publix  stane  show 
{"Sunny  Days"),  Minnesota:  'Runaway  Bride,"  But- 
ler-Santos revue  heading  five-act  vaude  bill,  RKO 
Orphcum:  "Arizona  Kid."  State:  "Richest  Man  in 
the  World,"  Century:  'Show  Girl  in  Hollywood," 
Lyric:   "Girl  in  the   Show,"  Aster. 

"DEVIL'S  HOLIDAY"  (Paramount) 

MINNESOTA— (4,025),  35c-45c-75c,  7  shows  daily, 
7  days.  Other  attractions:  "Sunny  Days"  (Publix 
stage  show),  overture,  newsreel.  Gross:  $29,000. 
Rating:    80%. 

"RUNAWAY    BRIDE"    (Fox) 

RKO  ORPHEUM— (2,900),  35c-50c-75c,  7  days,  3 
shows  daily.  Other  attractions:  Santo-Butler  revue 
heading  five  act  vaude  bill.  Gross:  $18,000.  Rating: 
85%. 

"RICHEST    MAN    IN    THE   WORLD"    (M-G-M) 

CENTURY— (1,640),  50c-75c,  7  days,  6  shows  daily. 
Other  attractions:  Newsreel.  Gross:  $6,520.  Rating: 
60%. 

"ARIZONA    KID"    (Fox) 

STATE— (2.300).  25c-35c-60c,  7  days,  6  shows  daily. 
Other  attractions:  "How's  My  Baby"  (talking  com- 
edy); Pathe  short;  newsreel.  Gross:  $6,100.  Rating: 
60%. 

"SHOW    GIRL    IN    HOLLYWOOD"    (F.    N.) 

LYRIC— (1,238),  15c-25c-40c,  7  days,  7  shows  daily. 
Other  attractions:  Newsreel.  Gross:  $2,900.  Rating: 
80%. 

"GIRL   IN   THE   SHOW"    (M-G-M) 

ASTER— (812),  15c-20c-30c,  7  days,  7  shows  daily. 
Other  attractions:  Newsreel.  Gross:  $2,940.  Rating: 
90%. 


Plans  Multi-Linguals 

Adolphe  Menjou  will  appear  in  English, 
French  and  Spanish  talkers  for  M-G-M, 
which  has  him  under  contract. 


Television  Included 
In  New  Radio  Measure 

Washington — Basic  radio  law,  now  un- 
known in  the  supervision  of  the  ether  field, 
will  be  written  as  a  result  of  passage  of  the 
Lehlbach  bill  (H.R.  12599).  Television 
and  its  full  control  by  the  Federal  Radio 
Commission  will  be  included. 


40 


Motion   Picture   News 


July  5,  1930 


Can  You  Believe  It? 

Answering  a  talking  picture  back  is 
the  height  of  unemployment,  according 
to  "Bugs"  Baer. 


Loew's  Net  for  the  Year 
Estimated  Near  $10 

Loew's  box  office  decline  has  not  been 
sensational,  despite  seasonal  depression,  it 
is  pointed  out  in  an  announcement  which 
states  that  earnings  for  the  quarter  ended 
this  month  should  show  a  good  increase 
over  the  $2,963,076  reported  in  the  similar 
period  of  1929,  equal  after  preferred  divi- 
dends to  $2.02  a  share  on  the  1,355,129 
shares  of  no  par  common  stock.  In  the  28 
weeks  to  March  14,  the  first  half  of  the 
company's  fiscal  year,  net  income  was  $8,- 
243,584,  or  $5.66  a  share  on  1,363,993 
shares,  a  new  high  for  that  part  of  the  year, 
comparing  with  $3.47  a  share  in  the  similar 
preceding  period.  The  statement  offered  as 
a  likely  one  the  prospect  that  net  income 
of  Loew's  for  the  full  fiscal  year  to  end 
August  31  will  be  around  $10  a  share  after 
preferred  dividends,  as  against  a  previous 
high  record  of  $7.91  a  share  on  1,363,993 
shares  in  the  preceding  twelvemonth.  Extra 
dividend  payments  equal  at  least  to  the  75 
cents  paid  last  year  are  looked  for  after 
the  close  of  the  fiscal  period.  The  extra  in 
1929  was  declared  in  November. 


Two  Pictures  Bring 

Censors  to  Pine  Bluff 

Pine  Bluff,  Ark. — For  the  first  time  in  20 
years,  this  town  has  a  censor  board,  newly- 
created  by  the  council.  Members  are  ap- 
pointed by  the  mayor.  The  censorship  is 
declared  to  have  been  brought  about  by 
showing  of  "Streets  of  Sorrow"  and  "The 
Primrose  Path."  The  mayor  attempted  to 
stop  the  showings,  and  when  it  was  declared 
no  ordinance  empowered  him  to  do  so,  cen- 
sorship resulted. 


"All  the  Show  on  Screen" 
Loew's  Rochester  Slogan 

Rochester — Loew's  Rochester  went  on  an 
all-film  policy  last  week,  dropping  vaude- 
ville. Manager  David  Nolan  announced  a 
series  of  first  runs  and  short  would  be  run 
this  summer  under  the  slogan:  "All  the 
Show  on  the  Screen." 


Cleveland  Exchanges  Move 

Cleveland — Warners  and  First  National 
have  moved  into  their  new  five-story  build- 
ing at  Payne  Ave.  and  East  23d  St.  Para- 
mount expects  to  move  into  its  new  building 
on  East  23d  St.  early  next  week  at  which 
time  RKO  will  take  over  the  present  Para- 
mount building. 


Operator  Burned 

Seneca  Falls,  N.  Y. — James  Smith,  oper- 
ator at  the  Seneca  theatre,  was  partly  over- 
come by  smoke  and  received  light  burns 
when  fire  broke  out  in  the  theatre  >hortly 
after  the  first  performance.  Patrons  left 
quietly. 


Big  House'' 
Packs  'em  in 
On  the  Coast 


Kill  Daylight  Saving 

Portland — Proposed   daylight   saving   or- 
dinance has  been  killed  here. 


Los  angeles — Unusual  advertising  bally- 
hoo, in  which  the  Hearst  papers  played  no 
small  part,  drew  unmanageable  crowds  to 
the  doors  of  the  Criterion  in  the  first  week's 
run  of  "Big  House,"  the  M-G-M  prison  yarn 
which  beat  'em  all  to  a  frazzle  with  its  gross 
of  $23,500,  a  rating  of  235%.  This  high 
was  only  excelled  by  the  first  weeks  of 
"Anna  Christie"  and  "Divorcee,"  both  rec- 
ord breakers. 

The  heat,  which  sent  thousands  to  the 
beaches  and  miniature  golf  courses  and  a 
light  outbreak  of  infantile  paralysis  which 
resulted  in  a  warning  from  health  officers  to 
keep  children  from  large  assemblies  tended 
to  make  managers  cry  over  lack  of  grosses. 

Hughes'  "Hell's  Angels"  slid  just  a  trifle, 
taking  $29,600,  which  rates  185%  at  the 
Chinese. 

"HELL'S    ANGELS"    (Caddo) 

HOLLYWOOD— Grauman's  Chinese,  (2,023).  5th 
week,  7  days,  twice  daily,  75c  to  $1.50.  Other  attrac- 
tions: Sid  Grauman  prologue.  Gross:  $29,600,  Rating: 
185%. 

"SO    THIS    IS    LONDON"    (Fox) 

LOS  ANGELES— Fox  Carthay  Circle,  (1.650).  2nd 
week,  7  days,  twice  daily,  75c  to  $1.50.  Other  attrac- 
tions: Abe  Lyman  and  band,  Movietone  news.  Gross 
$18,300.   Rating:    146%. 

"ROGUE   SONG"    (M-G-M) 

LOS  ANGELES— Loew's  State.  (2,418).  7  days,  35c 
to  65c.  Other  attractions:  Fanchon-Marco  "Idea  in 
Blue,"  Movietone  and  Metrotone  news.  Opposition: 
"Big  House,"  "Notorious  Affair,"  "Byrd  at  the  South 
Pole,"  "Shadows  of  the  Law,"  "Svenson's  Wild 
Party,"  "Fall  Guy,"  "White  Cargo."  Gross:  $21,700. 
Rating:  80%. 
"WITH    BYRD    AT    THE    SOUTH    POLE"    (Para.) 

LOS  ANGELES— Paramount.  (3,5%),  7  days,  35c  to 
65c.  Other  attractions:  Eddie  Cantor  comedy,  "Insur- 
ance"; song  cartoon,  Paramuont  news,  Milton  Charles 
organ  concert.  Opposition:  "Rogue  Song,"  "Big 
House,"  Notorious  Affair,"  "Shadow  of  the  Law," 
"Svenson's  Wild  Party,"  Fall  Guy,"  White  Cargo." 
Gross:    $25,500.    Rating:    102%. 

"BIG  HOUSE"   (M-G-M) 

LOS  ANGELES— Fox  Criterion,  (1.652).  1st  week, 
7  days,  35c  to  65c.  Other  attractions:  Comedy,  Metro- 
tone  news.  Opposition:  "With  Byrd  at  South  Pole," 
"Rcgue  Song,"  "Notorious  Affair,"  Shadow  of  the 
Law,"  "Svenson's  Wild  Partv,"  "Fall  Guy,"  "White 
Cargo."   Gross:   $23,500.  Rating:   235%. 

"BAD  ONE"    (United  Artists) 

HOLLYWOOD— Grauman's      Egyptian,      (1,800).      7 
days,   35c   to   65c.    Other    attractions:    Ben    Bernie    and 
band,    comedy,    news.    Opposition:     "Devil's    Holiday," 
"Recaptured   Love."   Gross:    $6,300.    Rating:    84%. 
"RECAPTURED  LOVE"   (Warner) 

HOLLYWOOD— Warner  Hollywood,  (3.000),  7  days, 
35c  to  65c.  Other  attractions:  Vitaphone  Varieties, 
news.  Opposition:  "Bad  One,"  "Devil's  Holiday." 
Gross:    $12,500.    Rating:    89%. 

"SHADOW   OF    THE    LAW"    (Paramount) 

LOS  ANGELES— United  Artists,  (2.100).  7  days, 
35c  to  75c.  Other  attractions:  "Accidents  Will  Hap- 
pen," cartoon  comedy,  Robt.  Bruce's  "Sunset  Hunt- 
ers," Paramount  news,  Gaylord  Carter  organ  solo. 
Opposition:  "Big  House."  "Rogue  Song,"  "With 
Byrd  at  South  Pole,"  "Notorious  Affair,"  "Svenson's 
Wild  Party,"  "Fall  Guy,"  "White  Cargo."  Gross: 
$16,000.    Rating:    119%. 

"NOTORIOUS  AFFAIR"   (First  National) 

LOS  ANGELES— Warner  Downtown,  (2.400).  7  days, 
35c  to  65c.  Other  attractions:  Vitaphone  Varieties, 
news.  Opposition:  "Big  House,"  "With  Byrd  at  South 
Pole,"  "Rogue  Song,"  "Svenson's  Wild  Party." 
"Shadow  of  the  Law,"  "Fall  Guy,"  "White  Cargo." 
Gross:    $13,500.    Rating:    90%. 

"FALL   GUY"    (RKO) 

LOS  ANGELES— RKO.  (2,700).  7  days,  35c  to  65c. 
Other  attractions:  RKO  vaudeville.  Pathe  news.  Op- 
position: "Big  House."  "Notorious  Affair."  "With 
Byrd  at  South  Pole,"  "Rogue  Song."  "Svenson's 
Wild  Party,"  "Shadow  of  the  Law,"  "White  Cargo." 
Gross:    $12,200.    Rating:    76<^ . 

"SVENSON'S    WILD    PARTY"    (Fox)    (Fox    Movie- 
tone  Follies  of  1930) 

LOS  ANGELES-Orpheum.  (2,750).  7  days,  35c  to 
65c.  Other  attractions:  Mickey  McGuire  comedy, 
Pathe  news.  Opposition:  "Big  House,"  "Notorious 
Affair."  "With  Byrd  at  South  Pole,"  "Fall  Guy," 
"Rogue  Song,"  "Shadow  of  tin-  Law,"  "White  Cargo." 
Gross:    $11,000.    Ratine: 

"WHITE    CARGO"    (Harold    Auten) 

LOS  ANGELES  California,  (2.000,),  2nd  week,  7 
days,  35c  to  50c.  Other  attractions:  Comedy,  news. 
Opposition:  "Big  House."  "Notorious  Affair."  "With 
Byrd  at  South  Pole."  "Rogue  Song."  "Shadow  of 
the  Law,"  "Svenson's  Wild  Party,"  "Fall  Guy." 
Gross:    $4,800.    Rating:    64%. 

"DEVIL'S   HOLIDAY"   (Paramount) 

HOLLYWOOD— Pantages  Hollywood,  (3.000).  7 
days,  40c  to  65c.  Other  attractions:  Fanchon-Marco 
"Country  Club"  Idea,  comedy,  Metrotone  news.  Op- 
position: "Bad  One."  "Recaptured  Love."  Gross: 
$16,200.    Rating:    108%. 


And  Good  Pictures? 

Headline   in   a    fan   paper: 

Survivors  in  Hollywood  Bemoan 
Passing  of   Actors   and   Corsets 


British  Leaders  Seek 
Revision  of  Quota  Law 

London — No  British  picture  shall  be  reg- 
istered for  quota  as  such  unless  a  minimum 
amount  has  been  spent  on  its  production, 
at  the  rate  of  $750  per  foot,  with  a  maxi- 
mum of  $50,000,  according  to  a  proposed 
change  of  the  Cinematograph  Act  of  1927, 
for  which  the  Federation  of  British  Indus- 
tries and  Cinematograph  Exhibitors'  Ass'n. 
are  fighting. 

Delegates  of  both  bodies  are  working  on 
the  proposal  with  W.  R.  Smith,  secretary 
of  the  board  of  trade. 

Further  recommendation  was  made  re- 
quiring the  author  of  a  British  picture  to 
be  a  subject  of  the  Kingdom,  and  it  is  sug- 
gested that  the  present  clause  providing  that 
75%  of  salaries  shall  be  paid  to  British 
subjects  shall  be  abolished. 

The  group  stated  that  the  breakdown  of 
the  quota  law  is  a  possibility  and  if  this 
happened,  foreign  films  would  again  mono- 
polize 97%  of  British  screens. 


No  Shake-UD  Planned  in 
Canadian  Famous  Houses 

Ottawa — There  will  be  no  shake-up  of 
managers  in  houses  of  the  Famous  Players 
Canadian  chain  as  a  result  of  its  sale  to 
Paramount,  J.  J.  Fitzgibbons,  director  of 
the  circuit,  has  assured  managers.  Fitz- 
gibbons now  is  on  a  tour  of  the  circuit. 


Fashion  Deal  Ties  F.  &  M. 
Into  400  Stores  in  U.  S. 

Los  Angeles  —  Over  400  dress  shops 
throughout  the  country  will  become  "Fan- 
chon  &  Marco  Mode  Shops"  starting  Au- 
gust 1.  in  a  co-operative  deal  tieing  in  F. 
&  M.  with  several  dress  manufacturers  who 
will  plug  the  slogan :  "Fanchon  Decrees  the 
Fashion." 


Pineapple  Artists  Sought 

Milwaukee — Police  are  seeking  bombers  of 
the  Greenfield  and  New  World,  south  side 
independent  houses.  No  real  damage  was 
caused  by  the  bombs.  Cause  of  the  dis- 
turbance is  given  as  labor  trouble.  Both  of 
the  theatres  were  splashed  with  paint  sev- 
eral times  prior  to  the  placing  of  sticks  of 
dynamite  adjacent  to  the  houses. 


Danish  Talker  in  Work 

Copenhagen — Initial  sound  film  of  this 
country  is  in  production  at  the  studio  of 
Xordish  Films,  Valby.  Title  is  "Eskimoer," 
and  it  will  be  released  in  five  languages : 
German,  French,  Norwegian,  Swedish  and 
Danish. 

Skandinavisk  Telefilm  and  Nordisk  Tone- 
film  are  producing  jointly. 


Flynn  Appoints  Brauer 

Cleveland — E.  H.  Brauer  has  been  ap- 
pointed M-G-M  special  representative-at- 
large  under  District  Manager  Jack  Flynn 
and  will  sell  in  all  of  the  territory  under 
Flynn's  jurisdiction,  Albany,  Pittsburgh, 
Buffalo.  Cincinnati,  Cleveland  and  Detroit. 


July  5,  1930 


Motion    Picture    N  e  zv  s 


41 


Opinions    on    Pictures 


The  Richest  Man  in  the 
World 

(M-G-M—All  Talker) 
Fine,  Human  Attraction 

(Reviewed  by  Sherwin  S.  Kane) 

THIS  is  a  distinguished  and  often  beauti- 
fully acted  production.  Situations  which, 
with  another  cast,  might  have  been  ridiculous 
or  trite  at  best  are  moving  and  intensely  real. 
Credit  for  the  unquestionable  worth  of  the 
picture  must  go  to  Louis  Mann  who,  with  "The 
Richest  Man  in  the  World,"  makes  his  talking 
picture  debut.  It  is  a  debut  comparable  only 
to  that  of  George  Arliss's  in  "Disraeli." 

Direction,  too,  has  played  an  important  part 
in  making  an  achievement  of  this  picture.  Sam 
Wood  has  exercised  commendable  restraint  in 
the  handling  of  sequences  which  might  easily 
have  overflowed  into  cheap  hysterics.  Instead 
the  sequences  remain  startlingly  real  and  hu- 
man. 

There  are  a  few  instances,  it  is  true,  when 
one  is  conscious  of  a  let-down,  a  waning  of  in- 
terest which  some  minor  cutting  might  have 
modified.  Emphasizing  this,  however,  are  the 
emotional  heights  which  the  picture  frequently 
attains. 

The  story  itself  is  a  theme  that  should  be 
popular  with  any  and  all  audiences.  We  have 
no  doubt  but  that  it  fits  perfectly  and  com- 
pletely into  that  valuable  category  of  pictures 
which  go  their  way  through  word-of-mouth  ad- 
vertising. This  one  is  deserving  of  that  popu- 
lar tribute. 

"The  Richest  Man  in  the  World"  is  the 
chronicle  of  the  love  of  a  German-American 
barber  for  his  children.  His  riches  are  solely 
of  the  heart ;  his  wealth,  the  love  of  his  chil- 
dren, whom  you  first  meet  as  youngsters  in 
a  progressive  eastern  town.  You  see  lavished 
upon  them  a  paternal  affection  that  is  as  digni- 
fied as  it  is  generous,  tender  as  it  is  understand- 
ing. Adolf  Wagenkampf's  children  are  his  life, 
and  there  is  no  sacrifice  he  would  not  make  for 
their  well-being  or  happiness. 

On  the  point  of  investing  his  savings  in  a 
building  and  loan  association  in  the  rapidly 
growing  town  in  which  his  barber  shop  is  lo- 
cated, he  is  called  upon  to  make  one  such  sac- 
rifice ;  the  first  of  many.  His  savings  are  em- 
ployed to  send  one  of  his  sons,  in  poor  health, 
to  a  sanitarium.  His  friend,  Joe  Higginson, 
the  grocery  clerk,  launches  the  building  and 
loan  association  without  him,  and  as  the  town 
grows,  it  prospers,  and  Higginson  becomes  a 
power  in  the  community  while  Wagenkampf  re- 
mains a  barber. 

The  children  grow  up.  Another  telling  sacri- 
fice is  made  to  pay  for  the  medical  education 
of  the  eldest  son.  When  he  returns  to  a  love 
other  than  that  of  his  family — it  is  difficult  for 
the  ageing  father  to  understand  why  it  was 
necessary  for  a  young  doctor  to  "Americanize" 
his  name.  But  he  forces  himself  to  understand, 
and  mortgages  his  barber  shop  to  obtain  the 
money  for  his  son  to  open  an  office  and  begin 
his  medical  practice.  The  son,  secretly  married, 
uses  the  money  to  buy  a  home  for  his  bride. 

The  second  son  is  inventive,  and  in  pur- 
suing his  hobby  accepts  the  sort  of  job  that 
places  the  least  demand  on  him.  He  becomes 
a  collector  for  an  electrical  company.  There  is 
a  shortage  in  his  collections  and,  threatened 
with  arrest,  the  father  gives  the  last  of  his 
savings  to  make  good  the  deficit.  With  this 
stigma  upon  him  the  youth  is  unable  to  obtain 
employment  in  his  home  city,  and  disappears. 

The  youngest  daughter  falls  in  love  with  the 
ne'er-do-well  son  of  old  Higginson.  Tn  a  scene 
that  might  have  been  maudlin  in  less  capable 
hands  she  confesses  to  her  father  of  intimacy 
with  young  Higginson.  He  seeks  out  both 
father  and  son,  asking  marriage  for  his 
daughter,  but  is  told  the  thing  is  out  of  the 
question  because  of  the  social  inequality  of  the 
two    families.      In    one    of    the    most    effective 


declamations  the  talking  screen  has  yet  given, 
Louis  Mann  denounces  the  principles  that  have 
supplanted  human  sympathy  in  the  heart  of  his 
friend  and  wins  the  youth  to  his  side. 

Unable  to  obtain  money  from  his  son,  now 
a  practicing  physician,  the  father  sees  Higgin- 
son foreclose  on  the  shop.  On  a  Christmas  Eve, 
after  having  watched  the  authorities  take  pos- 
session of  his  business,  he  returns  to  his  wife 
in  the  home  from  which  all  of  the  children  have 
departed.  But  the  younger  son,  an  invention  of 
his  having  proved  a  success,  returns,  and  is 
followed  by  others  of  the  family. 

This  ending,  smacking  as  it  does  of  the  cus- 
tomary hokum,  is  elevated  here,  as  in  other 
sequences,  to  dignified  and  believable  heights 
by  the  pure  merit  of  the  cast.  Individual  abil- 
ity removes  this  as  far  from  sloppy  sentimental- 
ity as  is  finished  acting  removed  from  mere 
talent,  while  the  ordinary  qualities  of  the  situa- 
tion leave  the  achievement  of  the  principals  all 
the  more  to  be  marvelled  at. 

The  story  is  relieved  by  touches  of  homely 
humor,  so  natural  and  human  as  to  be  certain 
of  responsiveness  in  any  audience.  Settings  are 
genuine  and  effective.  The  barber  shop  scenes 
are  exact  to  the  smallest  detail,  as  are  those 
in  the  old  fashioned  home  of  the  Wagen- 
kampfs. 

The  entire  cast  is  superb,  with  Louis  Mann 
outstanding.  Elliott  Nugent  as  Johnnie,  the 
younger  son ;  Robert  Montgomery  as  the  irre- 
sponsible Nick  Higginson;  Leila  Hyams  as 
Alma,  the  youngest  daughter,  and  Francis  X. 
Bushman,  Jr.,  as  Ludwig,  the  eldest  son,  are 
particularly  deserving  of  mention.  Henry  Ar- 
metta,  as  Tony,  the  assistant  barber,  does  a 
splendid  characterization  in  an  unimportant 
role.     The  juvenile  cast,  too,  is  well  chosen. 

There  is  no  theme  song. 

Musical  shorts  are  needed.  Almost  any  type 
of  light  short,  too,  zvill  work  in  well  for  a 
balanced   program. 

Produced  and  distributed  by  M-G-M.  Directed 
by  Sam  Wood.  Story  by  J.  C.  and  Elliott  Nugent. 
Adaptation  by  Samuel  Omitz.  Dialogue  by  Elliott 
Nugent  and  Clara  Lipman.  Photographed  by  Henry 
Sharp.  Edited  by  Frank  Sullivan.  Length,  7,775  feet. 
Running    time,    86    minutes.      Release    date,    June    27. 

THE    CAST 

Adolf    Louis    Mann 

Nick  Higginson    Robert   Montgomery 

Johnnie    Elliott    Nugent 

Alma    Leila   Hyams 

Martha     Wagenkampf     Clara     Blandick 

Laura     Mary    Doran 

Ludwig    Francis    X.    Bushman,    Jr. 

Joe   Higginson Robert   McWade 

Ted    Baldwin    Dell    Henderson 

Tony     Henry    Armetta 

Katherine    Jane    Reid 


Paradise  Island 

(Tiffany— All  Talker) 

Very  Weak 

(Renewed  by  Don  Ashbaugh) 

CHARACTERS  bursting  into  song  at  unex- 
pected moments  add  a  certain  element  of 
surprise  to  tin's  South  Sea  Island  picture  which 
is  chiefly  distinguished  by  the  excellent  comedy 
of  Paul  Hurst  and  the  rather  pleasant  singing 
voice  of  Kenneth  Harlan.  The  offering,  how- 
ever, has  nothing  more  than  average  program 
rating  for  split- weeks  and  daily  changes. 

The  story  is  as  old  as  pictures,  and  unfor- 
tunately has  been  given  no  new  twists  to  lift 
it  out  of  the  rut.  Interest  is  maintained  fairly 
well  after  the  picture  gets  under  way  after  a 
very  slow  start. 

Marceline  Day  arrives 'on  the  island  to  marry 
her  fiance,  but  finds  that  he  has  gone  into  debt 
heavily  through  gambling  to  Tom  Santchi.  The 
latter  sees  the  girl's  predicament,  and  tries  to 
help  her,  figuring  she  will  eventually  fall  for 
him  instead  of  the  fiance.  Then  Harlan  puts 
in  an  appearance,  wins  back  Wood's  notes  from 
Santchi  and  finally  th?  girl. 

There  are  two  fights  in  the  picture,  the  first 
one  being  of  mighty  poor  calibre.    An  amusing 


twist  to  the  second  is  provided  by  Hurst,  who 
steps  in  to  save  the  struggling  dramatic  episode 
with  a  burst  of  comedy. 

"Paradise  Island"  offers  little  in  the  way  of 
entertainment  and  will  find  its  spot  in  the 
double  bills,  split  weeks  and  daily  changes. 

Good  shorts,  with  box  office  "names,"  needed 
here. 

Produced  and  released  by  Tiffany.  Story  by  M.  B. 
Directed  by  Bert  Glennon.  Length,  not  set.  Release 
by  Byron  Robinson.  Photographed  by  Max  Dupont. 
Directed  by  Bert  Glennon.  Length,  not  set.  Release 
date,    not    set. 

THE   CAST 

Thorne    Kenneth   Harlan 

Ellen    Marceline    Day 

Lutze   Tom  Santchi 

Beauty    Paul    Hurst 

Pbppi    Betty    Boyd 

Swede    Vic  Potel 

Armstrong    Gladden    James 

Juno  and  the  Paycock 

(Harold  Auten— S.  R.—All  Talker) 
Impressive 

(Revicived  by  J.  P.  Cunningham) 

ONLY  too  seldom  does  old  Johnny  Bull 
send  to  our  shores  a  production  combining 
such  fine  dramatic  sequences  and  splendid  por- 
trayals as  those  found  in  "Juno  and  the  Pay- 
cock,"  a  convincingly  told  story  which  color- 
fully reveals  the  burdensome  trials  and  tribu- 
lations of  a  poverty  stricken  Irish  family. 

The  strong  flavor  of  Catholicism  which  all 
too  obviously  winds  its  way  throughout  the 
story  may  sound  the  deathknell  of  its  value  for 
straight  picture  entertainment,  despite  the  fact 
that  this  trait  of  religion  is  a  natural  part  of  the 
scheme  of  things  in  most  north-of-Ireland  fam- 
ilies. The  narrow-back  fanatics,  particularly 
those  in  southern  U.  S.,  will  probably  turn 
(thumbs  down,  vigorously  condemning  the  pro- 
duction as  a  pro-Catholic  plug.  We  suggest  that 
you  give  this  angle  considerable  thought  before 
booking.  It  might  save  you  from  the  loss  of 
customers  who  find  a  mixture  of  intimate  re- 
ligion with  picture  making  distasteful. 

Otherwise,  "Juno  and  the  Paycock"  offers 
convincing  screenfare,  and  communities  sym- 
pathetic toward  the  race  and  religion  will  re- 
ceive it  with  open  arms. 

From  the  angle  of  production,  there  is  little 
to  be  looked  for.  Masterful  portrayals  by  the  . 
entire  cast  convince  us  that  England  has  much 
of  the  human  element  so  necessary  in  talkers, 
at  least  in  this  cast  of  eleven.  The  direction 
and  photography  are  worthy  of  praise,  and 
sound  stacks  up  as  favorably  as  any  emanating 
from  the  studios  of  American  producers.  Al- 
though diction  is  clear,  the  English  twang  of 
most  of  the  players  make  it  appear  obvious 
that  there's  very  little  of  Ireland  in  their 
makeup.  At  times,  the  lingo  is  a  bit  hard  to 
grasp,  but  generally  no  fault  can  be  found 
with  the  dialogue. 

Alfred-  Hitchcock's  touch  of  naturalness  in 
construction  gives  the  picture  a  twist  which  is 
most  human,  effectively  using  that  humorous 
me  of  comedy  which  is  usually  found  in  those 
of  Irish  ancestry.  Hitchcock,  too,  reaches 
touching  dramatic  depths  in  telling  his  story. 
He  makes  you  "feel"  depressing  moments  of 
sorrow,  and  then  quickly  follows  with  cause  for 
joy. 

Slapstick  _  and  a  sound  cartoon  are  best 
suited  to  this. 

Produced  at  Ellstree  studios,  London,  by  HaroH 
Auten.  Distributed  in  U.  S.,  via  state  rights  market, 
by  Harold  Auten.  Directed  by  Alfred  Hitchock.  Story 
by  Sean  O'Casey.  Adapted  by  Alfred  Hitchock. 
Scenario  by  Alma  Reville.  Photography  by  J.  J. 
Cox.  Art  director,  J.  Marchant.  Released,  June  28, 
1930.  _  Length,  9,100  ft.  Running  time,  about  1  hr., 
31  minutes. 

THE   CAST 

T»he    °,r?tSr Barry    Fitzgerald 

Mrs.     Madigan Marie    O'Neit 

Captain   Boyle Edward   Chapman 

Joxer'     Daly  Sidney    Morgan 

Mrs.    Boyle    (   Juno") Sara   Allgood 

Johnny    Boyle Jonn    Laurie 

Ir,y   £ev,me Dave    Morris 

Mary   Boyle Kathleen   O'Regan 


42 


Motion   Picture   News 


July  5,  1930 


Opinions    On    Pictures 


Bright  Lights 

(First  National — All  Talker) 

Clicks,  Despite  Backstage  Story 

(Reviewed  by  Walter  R.  Greene) 

EVEN  though  the  backstage  angle  has  been 
1  worked  unmercifully  in  talkers  and  the 
cycle  is  seemingly  over,  "Bright  Lights"  comes 
along  to  show  that  there  is  plenty  of  entertain- 
ment in  a  behind-the-scenes  story. 

"Bright  Lights"  is  not  a  special  insofar  as 
box-office  rating  is  concerned,  but  it  is,  never- 
theless, a  fine  piece  of  program  entertainment 
that  will  hold  up  in  the  week  runs  and  split 
weeks. 

The  entire  story  is  backstage,  with  a  musical 
comedy  production  unfolding  on  the  stage  itself. 
Instead  of  going  in  for  heavy  dramatics  in 
story  development  and  interweaving  song  and 
dance  numbers  to  slow  up  the  story  theme,  the 
comedy  angle  is  stressed,  thereby  obtaining  a 
fast  tempo  that  sustains  interest  from  start  to 
finish. 

Dorothy  Mackaill  and  Frank  Fay  carry  the 
feature  billing  spots,  and  the  balance  of  the 
cast  is  of  high  calibre.  The  two  featured 
leads  fit  into  their  roles  perfectly,  and  turn  in 
excellent  performances.  Frank  McHugh,  new- 
comer from  the  stage,  puts  over  a  drunk  re- 
porter comedy  part  for  outstanding  attention. 
Tom  Dugan  and  Daphne  Pollard  are  teamed 
for  laughs,  with  Eddie  Nugent,  Inez  Courtney, 
Jean  Bary  and  Virginia  Sale  in  comedy  sup- 
port, ftoah  Beery  is  naturally  the  heavy,  while 
James  Murray  is  seen  little  playing  a  straight 
role. 

Story  opens  with  Mackaill,  star  of  a  Broad- 
way show,  announcing  her  forthcoming  mar- 
riage to  a  scion  of  wealth.  With  comedy 
predominant,  the  yarn  moves  along  where  fam- 
ily objections  might  halt  the  nuptials.  Through 
a  clever  newspaper  interview,  the  rise  of 
Mackaill  is  shown  by  cut-backs  from  burlesque, 
honky  tonks,  etc.,  to  her  present  spot.  Fay, 
who  has  been  through  the  mill  with  the  girl,  is 
secretly  in  love  with  her,  but  gets  tongue-tied 
when  he  tries  to  explain. 

Noah  Beery  turns  up  in  the  audience,  recog- 
nizes the  girl  and  goes  backstage  to  get  even 
for  a  facial  scar  inflicted  by  Mackaill  in  a 
honky  tonk  years  ago.  Fay  walks  in  on  Beery 
and  has  Murray  cover  him  while  the  show  goes 
on.  But  Beery  jumps  Murray,  there  is  a  brief 
struggle,  and  Noah  drops  dead  from  a  bullet 
fired  by  his  own  gun. 

The  story  waxes  dramatic  at  this  point, 
lightened  by  deft  handling  of  direction  and 
treatment,  with  Fay  protecting  Mackaill  against 
expose  of  her  former  life.  Fade  out  absolves 
everyone  of  suspected  murder,  but  full  expla- 
nation is  left  to  the  audience.  The  yarn,  an 
original  credited  to  Humphrey  Pearson,  is  by 
far  the  most  entertaining  backstage  yarn  turned 
out  in  many  months.  Direction  by  Michael 
Curtiz  gives  a  fast  tempo,  plus  plenty  of  enter- 
tainment. Song  and  dance  numbers  are  staged, 
but  are  brief  enough  individually  to  maintain 
fast  pace  of  the  picture. 

Dramatic  sketches  or  cartoons  should  find  a 
place  here. 

Produced  and  released  by  First  National.  Story  by 
Humphrey  Pearson.  Adaptation  and  dialogue  by 
Humphrey  Pearson  and  Henry  McCarthy.  Directed 
by  ftichael  Curtiz.  Photography  by  Lee  Garmes. 
Length,  not  set.     Running  time  about  68  r-.inutes. 

THE  CAST 

I>ou    Dorothy   Mackaill 

Wally    Dean Frank    Fay 

Mi pruel    Parada Noah    Beery 

Peggy    North Inez   Courtney 

"Windy"    Jones Eddie    Nugent 

Maine    Avery Daphne    Pollard 

Franklin    Harris EdmUmj    Breese 

Emerson    Fairchild Philip   Strange 

Connie    Lamont James    Murray 

Tom    Avery Tom   Dugan 

Violet   Van   Dam Jean   Bary 

Dave     Porter Edwin     Lynch 

Fish,   a   reporter Frank   McHugh 

"Sob   Sister"    Reporter Virginia    Sale 


The  Soul  of  a  Thumb 

Hollywood — How  does  your  thumb- 
print sound? 

As  an  experiment,  Cecil  B.  DeMille 
recently  had  several  of  his  "Dynamite" 
cast  place  their  thumbprints  on  the 
"sound  track"  of  this  picture. 

It  is  well-known  that  sound  is  re- 
produced by  light  forced  through  a 
narrow  "sound  track"  on  the  film. 
Naturally  the  reproduction  is  gov- 
erned by  what  is  on  the  sound  track. 
If  an  extraneous  image,  even  as  lightly 
printed  as  a  thumb  mark,  appears  on 
this  strip,  it  will  be  reproduced  as  an 
extra  "noise." 

The  results  of  the  experiments  were 
that  the  thumbprints  of  DeMille,  Con- 
rad Nagel,  Kay  Johnson  and  others 
all  had  just  as  distinct  a  "sound"  per- 
sonality as  the  prints  themselves! 


Produced  and  released  by  Paramount  Publix.  Screen 
play  by  Percy  Heath  and  Edward  E„  Paramore,  Jr. 
Directed  by  Otto  Brower  and  Edwin  Knopf.  Pho- 
tography by  Mack  Stengler.  Length,  6,088  feet.  Run- 
ning  time,    68    minutes.      Release    date,    June   28,    1930. 

THE    CAST 

Jim    Cleve    Richard   Arlen 

Jack    Kclls    Jack    Holt 

John    Randall    Fay   Wray 

"Bunco   Davis"    Eugene    Pallette 

Hack    Gulden    Stanley    Fields 

Judge   Savin    E.   H.    Calvert 

George   Randall    Ethan   Allen 

Shrimp     Sid    Saylor 


The  Border  Legion 

(Paramount — All   Talker) 

Fine  Western 

(Reviewed  by  Walter  R.  Greene) 

COMBINING  a  fast  tempo,  interesting 
story,  capable  acting  and  eyeful  back- 
giounds,  "The  Border  Legion"  is  an  ideal  at- 
traction for  the  week  run  houses  and  following 
program  bookings. 

The  picture  has  fast  action  which  is  neces- 
sary to  heighten  interest  in  a  western.  Dia- 
logue is  not  inserted  to  slow  down  the  tempo, 
with  a  highly  satisfactory  piece  of  entertain- 
ment as  the  result. 

The  story  concerns  the  experiences  of  Rich- 
ard Arlen,  a  cowhand,  who  is  thrown  in  with 
the  bandit  gang  headed  by  Jack  Holt.  The 
latter  befriends  Arlen,  after  the  boy  is  ac- 
cused of  a  murder.  Then  the  gang  plan  to  raid 
the  mining  town  and  decision  is  made  to  cap- 
ture Ethan  Allan,  prominent  citizen  of  the 
town,  so  that  he  will  divulge  where  the  gold  is 
stored.  Instead,  the  captors  bring  back  Fay 
Wray,  Randall's  daughter,  who  immediately 
recognizes  Arlen. 

Then  Arlen  decides  to  take  care  of  the  girl 
and  guards  her  cabin  during  the  night.  Holt 
goes  in  to  interview  the  girl  and  makes  ad- 
vancers to  her.  Jack  Gulden  tries  to  shoot  Holt, 
but  Arlen  saves  the  leader.  During  the  melee, 
Arlen  discovers  Holt's  intended  attack  on  the 
girl,  and  turns  on  the  leader.  Overpowered, 
Arlen  is  led  off  to  be  tied  up,  but  escapes. 

He  rides  to  town  to  get  a  posse  to  go  after 
the  girl,  but  leading  citizens  decide  it  is  a  trap 
so  the  outlaws  can  raid  the  gold  safe.  Arlen 
is  placed  under  guard  and  Holt  and  his  gang 
ride  into  the  trap  set  for  them  by  the  citjzens. 

Again  saving  Holt's  life,  Arlen  escapes  and 
rides  to  the  camp  to  rescue  the  girl,  with  Holt 
following.  Gulden  also  escapes  from  the  vol- 
ley and  starts  back  to  the  camp  to  capture  the 
girl  for  himself.  Holt  intercepts  him  and  is 
shot.  Arlen  gets  Miss  Wray  off  on  a  horse, 
when  Gulden  arrives.  Holt,  although  wounded, 
takes  a  short  cut  to  head  Gulden  off,  with  the 
pair  riding  hard  towards  each  other  for  a 
pistol  duel.  Both  fall  dead,  with  Arlen  and 
the  girl  riding  back  to  town  for  the  final  fade. 

Jack  Holt  is  a  natural  for  pictures  with  a 
western  setting.  Although  spotted  as  a  "heavy" 
and  leader  of  the  outlaw  gang,  Holt  darn  near 
captures  the  entire  sympathy  of  an  audience. 
He  walks  far  and  away  with  the  acting  honors. 
Arlen  is  satisfactory  as  the  young  cowhand, 
while  Stanley  Fields  "villains"  capably  behind 
a  heavy  black  beard.  Eugene  Pallette  is  strong 
in  producing  the  majority  of  laughs. 

Broad  comedies  and  m-isicals  might  fit  here. 


Pardon  My  Gun 

'       (Pathe—All  Talker) 

Weird  Cowboy  Musical 

(Reviewed  by  Don  Ashbaugh) 

THERE'S  about  everything  in  "Pardon  My 
Gun"  except  a  trained  seal  and  a  baby  ele- 
phant. Perhaps  they  can  add  those  before  the 
film  is  released  for  general  theatre  consumption. 
It  is  one  of  the  weirdest  westerns  ever  con- 
ceived— looking  very  much  like  what  a  book- 
keeper's conception  of  a  motion  picture  should 
be. 

The  kids  will  love  it.  It  should  get  by  great 
at  junior  matinees  and  will  probably  entertain 
a  few  adults  if  it  is  sprung  on  a  double  bill  as 
an  added  attraction. 

Sally  Starr  succeeds  in  appearing  lovesick 
enough  while  George  Duryea  passes  muster  as 
a  musical  comedy  cowboy.  Mona  Ray,  the 
half -pint  blues  singer,  practices  considerable 
optical  gymnastics  and  buzzes  around  through- 
out the  picture  in  much  the  same  fashion  as  an 
excited  bumblebee.  Lee  Moran  plays  a  comedy 
role  as  the  simple  cowboy — and  manages  to  get 
across  laughs.  One  of  the'  highpoints  of  humor 
in  this  direction  is  caused  by  Moran  polishing 
a  cayute's  feet  with  a  manicure  buffer.  The 
horse  objects  and  prods  Moran  with  a  hoof. 
You're  supposed  to  laugh  loudly. 

The  two  main  highlights  in  the  picture  are 
the  barn  dance  which  precedes  some  sort  of 
annual  relay  race  in  which  the  father  of  the 
two  girls  and  the  employer  of  Duryea  bets  his 
roll  o,n  his  own  horses.  The  villain  of  the  piece, 
played  by  Harry  Woods,  runs  the  adjoining 
ranch,  wears  approved  mustachios  and  is  the 
one  who  has  the  wager  against  the  genial  ranch 
owner. 

Woods  is  in  love  with  Sally  and  does  all 
sorts  of  "dastardly"  things  to  prevent  Duryea 
winning  the  race,  and  incidentally  the  girl. 

Abe  Lyman's  band,  with  Abe  himself  in  cow- 
boy costume,  and  all  the  orchestra  members 
resembling  what  Fifth  Avenue  thinks  a  cowboy 
looks  like  are  seen  frequently. 

During  the  barn  dance  the  patrons  are  in- 
flicted with  all  sorts  of  dire  numbers  inserted 
to  entertain.  Yodeling  youths,  some  rather 
acceptable  dancing,  a  song  by  Mona  Ray,  drum 
acrobatics  by  Lyman  and  a  one-handed  clarinet 
duet  by  one  of  the  boys  in  the  band. 

Maybe  the  picture  was  supposed  to  be  a 
satire  on  sound.  Maybe  it's  to  be  a  straight 
western,  but  whatever  it  is  don't  bank  on  any- 
body tearing  down  the  doors  to  get  in.  Kids 
are  your  best  bet. 

Use  good  strong  dramatic  shorts  with  "draw" 
names. 

Produced  and  distributed  by  Pathe.  Directed  by 
Robert  DeLacy.  Story  by  Betty  Scott.  Adaptation 
by  Hugh  Cummings.  Photographed  by  Edward  Sny- 
der. Edited  by  Fred  Allen.  Length,  5,654  feet. 
Running   time,  63   mins.     Release  date,   June  5,   1930. 

THE   CAST 

Mary    Sally    Starr 

Ted  Duncan   George  Duryea 

Peggy    Mona    Ray 

Jelt    Lee    Moran 

Dad   Martin Robert   Edeson 

Hank    Hank    McFarlane 

Tom    Tom    McFarlane 

Cooper    Harry    Woods 

"Lightnin"     Stompie 

Denver    Lew    Meehan 

Tex    Ethan    L^idlaw 

Specialties  by  Abe  Lyman  and  Band,  Al  Norman, 
Ida  May   Chadwick. 


July  5,  1930 


Motion    Picture   News 


42a 


Opinions    On    Pictures 


Road  to  Paradise 

(First  National — All  Talker) 

Average  Program  Fare 

(Reviewed  by  Bill  Crouch) 

CLEVER  photography  will  arouse  consider- 
able interest  in  this  dual  role  talker  which 
stacks  up  as  good  program  entertainment  for 
the  week  bookings  and  split  weeks.  Although 
containing  several  highly  improbable  situations, 
the  picture  is  deftly  directed. 

Loretta  Young  essays  the  parts  of  twin 
sisters  and  turns  in  a  fine  performance  in  a 
difficult  spot.  The  story  builds  around  her 
characterization  of  the  sisters,  one  an  heiress 
and  the  other  raised  by  a  pair  of  crooks.  The 
twins  had  been  separated  when  babies. 

The  crooks  use  Mary  to  help  in  robbing  her 
rich  sister's  home.  The  latter  returns  to  the 
house  and  is  shot  unexpectedly  by  Raymond 
Katton,  one  of  the  crooks.  Mary  dresses  Mar- 
garet in  her  clothes  and  dons  Margaret's  ap- 
parel and  succeeds  in  convincing  an  inquisitive 
detective  that  she  is  Margaret,  while  the  latter 
remains  unconscious. 

Hereditary  psychic  powers  of  both  girls  is 
brought  into  play  for  story  development,  with 
the  identity  of  the  two  accomplished  finally 
through  a  pair  of  lockets  after  the  injured  sis- 
ter recovers.  And  Jack  Mullhall,  boy  friend 
■of  Margaret,  falls  in  love  with  Mary  instead 
before  the  picture  is  finished.  Mullhall  has 
little  chance  for  acting  and  merely  walks  in 
and  out  at  intervals. 

Unusual  interest  is  provided  by  the  dual  role 
of  Loretta  Young,  as  this  is  one  of  the  first 
instances  of  double-exposure  photography  and 
recording  for  sound  pictures. 

Raymond  Hatton,  George  Barraud,  Fred 
Kelsey  and  Purnell  Pratt  handle  their  parts 
well. 

Cartoons  and  musical  shorts  will  go  well 
here. 

Produced  and  distributed  by  First  National.  Di- 
rected by  William  Beaudine.  Story,  adaptation  and 
dialogue  by  F.  Hugh  Herbert.  Photographed  by  John 
Seitz.  Length,  6,935  leet.  Running  time,  66  minutes 
Release   date,   July    20,   1930. 

THE    CAST 
Margaret     Warring  ( 

Mary     Brennan  )     Loretta  Young 

George   Wells    Jack   Mulhall 

Jerry    "The   Gent"    George   Barraud 

Nick    Raymond    Hatton 

Mrs.   Wells   Kathlyn   Williams 

Lola    Dot    Farley 

Brewster     Winter    Hall 

F.anagan    Ben    Hendricks,   Jr. 

Yvonne    Georgette   Rhodes 

Updike    Purnell    Pratt 

Casey    Fred    Kelsey 

Ridin7  Law 

(Big  Four — Talker) 

Just  Fair 

(Reviewed  by   Charles  F.   Hynes) 

AS  a  vehicle  for  Jack  Perrin's  spectacular 
riding,  this  gets  by;  otherwise  it's  just 
a  so-so  western.  It  will  appeal  to  the  kids  and 
outdoor  fans  who  are  not  so  concerned  over 
story  or   production   and   acting   values. 

Perrin  is  long  on  riding,  but  short  on  acting 
ability.  Rene  Bordon  is  the  heroine,  who  af- 
fects a  Mexican  accent,  so  called,  as  does  Jack 
Mower.  Yakima  Canutt  is  a  fair  heavy  and 
a  rider  of  no  mean  ability.  Fern  Emmett  and 
Ben  Corbett  offer  some  comedy  relief  which 
is  not  so  hot.  Olive  Young's  work  stands  out 
as  the  Chinese  cigarette  girl.  Pete  Morrison 
and  Robert  Walkers  are  others  in  the  billing. 

The  story  concerns  a  young  cowboy  who  goes 
to  Mexico  to  seek  the  slayer  of  his  father.  He 
falls  into  the  clutches  of  a  smuggling  band, 
whose  members  suspect  him  of  being  a  Fed- 
eral agent,  although  he  is  obviously  an  Ameri- 
can. He  is  saved  by  the  ruse  of  a  dancer. 
She  proves  to  be  a  Federal  agent,  working  with 
"her  brother  to  apprehend  the  gang.  The  cow- 
boy helps  them  carry  out  their  mission,  finds 
his  father's  murderer  and  wins  the  girl. 

Y^u  can  promise  your  patrons  some  horse- 


manship feats  by  Perrin.  Otherwise,  just  an- 
other talker  western,  with  little  new  in  the  way 
of  plot  or  treatment.  Recorded  by  Power's 
Cinephone. 

Produced  by  Biltmore  Prod.  Distributed  by  Big 
Four  Film  Corp.  Directed  by  Harry  Webb.  Story 
by  Carl  Krusada.  Adaptation  and  continuity  not 
credited.  Editor  not  credited.  Release  date,  May  15, 
1930.     Length,    5,600    feet.     Running   time,   55    minutes. 


Near  the  Rainbow's  End 

(Tiffany— All  Talker) 

Weak  and  Sloppy 

(Reviewed  by  J.  P.  Cunningham) 

THE  height  of  feeble  construction  and  so 
unconvincingly  told  that  we  hesitate  to  rec- 
ommend it  even  to  dyed-in-the-wool  Western 
followers.  Perhaps  the  very  unsophisticated 
kiddie  audience  will  give  it  a  hand,  but  we  are 
sure  its  entertainment  value  would  ce&se  there. 

The  cast,  and  this  includes  Bob  Steele  and 
Louise  Lorraine,  featured  players,  act  without 
one  iota  of  expression.  Others  are  extremely 
sloppy  in  their  performances,  too.  And  while 
it  may  have  been  the  fault  of  the  projectionist, 
the  mechanical  factors  help  to  tear  down  what 
little  pleasing  contributions  are  made  by  pic- 
turesque outdoor  locations.  The  sound  was  in- 
audible in  spots,  and  photography  out  of  focus 
in  others. 

And  from  stories  such  as  these,  "Oh  Lord, 
Deliver  Us."  A  boy,  a  girl,  the  bad  hombre 
and  his  gang  of  cattle  rustlers,  and  you  know 
the  rest.  Just  a  lot  of  blah,  without  any  at- 
tempt being  made  to  inject  even  a  little  bit  of 
intelligence  in  unfolding  the  tale. 

Use  only  with  a  supplementary  feature  and 
some  strong  short  comedies. 

Produced  and  distributed  by  Tiffany.  Directed  by 
J.  P.  McGowan.  Story  by  Sally  Winters.  Release 
date,  June  10.  Length,  5,1%  feet.  Running  time, 
about    58    minutes. 

THE    CAST 

Jim    Bledsoe    Bob    Steele 

Tom    Bledsoe    Lafe    McKee 

Buck    Rankin     Al    Ferguson 

Tug    Wilson    Al    Hewston 

Ruth    Wilson    Louise   Lorraine 

Bright  Eyes 

(New  Era — Synchronised) 
Not  Much  To  This 

(Reviewed  by  Charles  F.  Hynes) 

THIS  is  a  silent  picture,  except  for  a  couple 
of  song  numbers,  which  are  apparently 
dubbed,  for  the  singing  does  not  synchronize 
with  Miss  Balfour's  lip  movement.  Betty  Bal- 
four is  pretty  nearly  the  whole  show,  which 
isn't  much.  It  has  an  implausible  story  and  an 
indifferent  cast,  excepting  M.  Vibert,  who  plays 
the  role  of  the  Argentine  millionaire.  This 
British  production  is  a  pretty  amateurish  pic- 
ture. 

Betty  is  cast  as  a  girl  servant  in  the  tap  room 
of  a  Parisian  cafe.  She's  sold  on  a  waiter, 
but  he  can't  see  her.  When  he  tells  her  he 
intends  to  visit  her,  she  steals  a  bottle  of  cham- 
pagne for  his  entertainment.  He  doesn't  show 
up,  and  when  the  theft  is  discovered,  she  hides 
in  the  cafe.  The  guests  arrive.  A  millionaire 
reveler  insists  her  hiding  under  his  table  is  part 
of  her  act  and  makes  her  sing  a  number.  She 
is  bounced,  but  recalled  when  the  millionaire 
insists  she  join  him.  A  borrowed  dress  is  given 
her  from  the  wardrobe  of  her  rival  for  the 
waiter's  attention.  Then  she  proceeds  to  make 
her  employer  and  her  waiter  boy  friend  un- 
happy. The  latter  decides  he  loves  her  and 
starts  a  fight.  However,  the  millionaire  patches 
up  matters  and  the  waiter  proposes  to  Betty. 

They  certainly  took  a  lot  for  granted  in  de- 
veloping the  story,  and  the  singing  numbers  will 
hardly  fool  any  one.  It  is  reminiscent  of  some 
of  the  first  synchronized  films  dumped  on  the 
market  by  American  producers  when  the  sound 
craze  started. 

You'll  need  plenty  of  strong  support  for  this. 

Produced  by  British  International.  Distributed  by 
British   New   Era.    Adapted  from   story   by   F.   Schulz. 


Directed    by    Geza    V.    Bolvary.     Photographed    by   T. 
Starkuho.     Length,  6,800  feet.     Running  time,   76  min- 
utes.    Release   date,   July    ]&    1930. 
THE    CAST 

Jenny    Betty   Balfour 

Jean    Jack   Trevor 

Henri S.    Greiner 

Miguel  Gomez   M.  Vibert 

Lola    Vivienne   Gibson 


San  Francisco  Fox  in 
Anniversary  Celebration 

San  Francisco — The  Fox  is  celebrating 
its  first  anniversary  this  week,  special  fea- 
tures being  offered  and  cripples  and  shut- 
ins  being  transported  from  institutions  to 
participate  in  the  festivities.  During  the 
first  year  the  theatre  recorded  5,000,000  ad- 
missions. 


Joseph  Santley  Signs 
Pathe  Term  Contract 

Hollywood  —  E.  B.  Derr,  president  of 
Pathe,  has  signed  up  Joseph  Santley  on  a 
term  contract.  He  went  to  the  Coast  six 
months  ago  and  appeared  last  in  "Swing 
High." 


Batcheller  on  Coast 

Hollywood — George  R.  Batcheller,  presi- 
dent of  Chesterfield  M.  P.  Corp.,  is  here  to 
prepare  for  the  shooting  of  "A  Jazz  Cin- 
derella" from  the  story  by  Edwin  Johns. 
The  Tec  Art  Studios  are  being  used  for 
production,  with  the  R.C.A.  system  of  re- 
cording,  both   sound-on-film   and   disc. 


Kirkley  After  the  Inside 

Baltimore — Donald  Kirkley,  critic  of 
the  Baltimore  Morning  Sun  and  special 
writer  for  the  Sunday  Sun,  leaves  for 
Hollywood  July  6  on  a  combination  va- 
cation and  business  visit.  He  will  write 
a  series  of  special  articles  for  the  Sun 
while  in  Sunny  land. 


Another  K.  C.  Film  House 

Kansas  City — Competition  in  the  down- 
town field  is  to  be  increased  by  reopening 
of  the  Gayety,  former  Mutual  burlesque 
house,  under  management  of  Phil  Lavene. 
The  Mutual  burlesque  shows  open  the  Em- 
press Aug.  24. 

Pathe  Starts  Two 

Hollywood — Pathe  has  assigned  E.  H. 
Griffith,  who  made  "Holiday,"  to  direct 
"The  Greater  Love,"  starring  Ann  Hard- 
ing, and  Russell  Mack  to  direct  Eddie  Quil- 
lan  in  "Lookin'  for  Trouble." 


Merge  Indie  Chains 

Long  Island,  Mamaroneck  and  Rye  the- 
atres of  the  Joseph  M.  Seider  and  Casey  & 
Wheeler  chains,  have  been  merged.  Seider's 
interests  in  Staten  Island  and  New  Jersey 
theatres  are  not  involved. 


McManus  Shifted  East 

Kansas  City— H.  E.  McManus,  for  four 
years  assistant  manager  of  the  Newman 
here,  leaves  next  week  for  Rochester, 
N.  Y.,  where  he  is  to  be  assistant  man- 
ager of  the  Eastman. 


42b 


Motion   Picture   News 


July  5,  1930 


His  Honor,  the  Mayor 

{Christie — Paramount — Talker) 
Tiresome 

CHARLIE  MURRAY  is  the  star  of  this 
short  and  he's  cast  as  a  Scotchman  who  is 
running  for  mayor.  His  enemies  frame  him  by 
having  a  girl  pull  a  disrobing  act  in  his  shoe 
store,  but  eventually,  after  much  uproar  from 
the  horns  backstage,  he  gets  the  nomination. 
The  story  is  too  slim  for  two  reels  and  it's  been 
padded  out  with  gags  that  miss  fire  and  clutter 
up  the  slight  tale  with  meaningless  interruptions. 
Charlie  himself  is  not  so  hot  without  his  cus- 
tomary Jewish  foil.  He  needs  better  material 
than  this.  Directed  by  William  Watson.  Run- 
ning time,  19  minutes. 

Will  serve  as  balance  for  melodrama. 


Audio  Review,  No.  26 

(Pathe— Sound) 

Rates  About  60% 

THIS  has  its  strong  spots — and  very  weak 
ones,  too.  In  the  latter  category  are  the 
sequences  in  "Musical  America,"  in  which 
Pathe  cameramen  caught  a  group  of  bathing 
girls  on  a  boat  landing  strumming  some  jazz 
tunes.  The  voices  are  sour — and  how !  Sup- 
porting the  same  unit  are  Henry  McBride, 
versatile  amateur  symphonist,  and  the  Cincin- 
nati male  quartet,  both  bad. 

"Sailor  Take  Care,"  the  basso's  delight,  is 
set  to  music  while  the  camera  roams  around 
Gibbs  Hill,  in  Bermuda.  The  light  house  is 
strikingly  screened  from  many  angles. 

Closing  the  reel  we  see  some  striking  shots 
of  the  Temple  Emanu-El  synagogue  in  New 
York.     Running  time,   10  minutes. 

Where  novelty  is  needed  use  this,  particularly 
with   a  light  feature  comedy. 

Drifters 

(Harold  Auten — Synchronized) 
Boresome 

MADE  by  John  Grierson,  billed  as  an  "emi- 
nent Scotch  critic,"  its  entire  4,000  feet 
are  devoted  to  a  fishing  expedition,  presumably 
off  the  coast  of  Scotland.  Its  only  interesting 
feature  shows  the  hauling  of  the  fish-filled  net 
aboard  ship,  and  half  a  reel  would  have  suf- 
ficed for  that.  Most  of  the  footage  reveals  a 
bewildering  succession  of  close-ups  of  such 
fascinating  bits  of  action  as  smoke  issuing  from 
the  stack  and  the  rolling  waves.  Human  inter- 
est is  entirely  lacking.  Running*  time,  40 
minutes.  J^Hl 

Length  too  azvkivard  for  consideration. 


Jazz  Preferred 

(Paramount — Talker) 

Okay 

A  NOVEL  short  featuring  Zelaya,  billed  as 
a  celebrated  South  American  pianist,  but 
probably  hailing  from  Brooklyn.  Upon  his 
entrance  his  studio  is  filled  with  young  people 
reveling  in  jazz.  Horrified,  he  commands  them 
to  stop ;  then  sits  at  the  piano  and  plays  a 
classical  selection.  Soon  a  sexy  little  blonde 
diverts  his  mind  and  when  a  telephone  call 
from  a  hot  mama  comes  he  becomes  converted 
to  jazz.  Appeals  through  its  novelty  and  fast 
tempo.  Running  time,  6  minutes. 
Spot  it  into  a  heavy  program. 


A  Hot  Time  In  the  Old  Town 
Tonight 

(Song  Cartoon — Paramount) 

Very  Amusing 

DARN  clever,  that  Fleischer  chap.  Here 
he  displays  his  ingenuity  again  by  taking 
a  well-known  and  well-worn  song  and  turning 
it  into  a  delightful  bit  of  foolishness.  It's  all 
in  the  cartoon  work  and  the  clever  twists 
Fleischer  gives  his  treatment.  Recommended 
for  any  program  and  any  audience,  the  harder- 
boiled,   the  better.     Running  time,  6  mins. 

With  heavy  or  light  feature,  makes  no  dif- 
ference.    This  stands  on  its  oivn. 


Short   Subjects 


Campus  Favorites 

(Pathe— Talker) 

Okay 

VAN  BEUREN'S  new  Rice  "Sportlight"  is 
more  musical  than  sporty,  although  pre- 
domination by  college  tunes  takes  little  away 
from  its  entertainment  value. 

Favorites  of  campus  glee  clubs  are  sung 
while  the  teams  battle  hard  for  honors.  There's 
a  boat  race  at  Cornell,  a  baseball  tilt  between 
Princeton  and  Yale,  and  a  football  squabble 
elsewhere.  Fine  stuff.  Running  time,  9 
minutes. 

Nice  with  a  dramatic  feature. 


Man  Hunter 

( Universal — Silent) 

Old  Stuff 

TED  CARSON  as  the  Royal  "Mountie," 
Lotus  Thompson  as  the  girl  and  a  bunch 
of  stereotyped  bad  men  carry  on  in  the  usual 
manner  in  this  condensed  western.  Need  more 
be  said  ?  J.  Levigard  directed  again  .  Running 
time,    17  minutes. 

Only  for  kids  and  Western  fans. 


Two  Fresh  Eggs 

(Pathe— Talker) 

Anything  But  Fresh 

TINNY  jazz  orchestra,  weak  singers,  poor 
dancers  and  a  blah  story  combine  to  make 
this  an  unconvincing  two  reel  musical  comedy. 
Wholly  lacking  in  originality,  the  film  is  of  the 
same  type  which  has  more  or  less  flooded  the 
market  ever  since  someone  discovered  a  use 
for  a  photo  electric  cell. 

Al  St.  John  and  Jimmy  Aubrey  supply  the 
comedy,  what  little  there  is.  They  don't  dis- 
appoint, but  a  heavier  concentration  of  work 
from  this  team  would  have  brightened  up  the 
subject  considerably.  Only  one  of  the  three 
dance  numbers  by  the  chorus  clicks,  the  rest 
being  pretty  floppy.  Monte  Carter  directed. 
He  should  forget  it,  and  try  again.  Running 
time,  about  20  minutes. 

Don't  depend  upon  this  too  much  for  laughs. 
If  you  use  it  for  comedy  relief,  hook  a  snappy 
cartoon. 


Barnyard  Concert 

(Disney-Columbia — Sound) 

Amusing 

MICKEY  MOUSE  couducts  an  orchestra 
composed  of  various  barnyard  animals, 
the  "Poet  and  Peasant"  overture  being  played 
from  start  to  finish.  There  are  enough  good 
gags  in  it  to  keep  the  chuckles  going  at  a  steady 
pace.     Running  time,  6  minutes. 

Good   zvhere  a  program  needs   lightening. 


Humanettes 

(Radio — Talker) 

Hash 

FRANK  NEWMAN,  former  Kansas  City 
exhibitor,  is  credited  with  originating  this 
novelty,  consisting  of  actors'  heads,  poked 
through  a  black  backdrop,  being  used  with  mini- 
ature forms  in  caricature  style.  It  may  be  a 
novelty,  but  once  is  enough.  The  material  sup- 
plied these  "human  marinnettes"  is  awful  stuff, 
and  the  gags  creak  with  age.  Benny  Rubin  is 
featured,  but  he  couldn't  get  a  laugh  out  of  an 
audience  that  was  aching  to  laugh.  Directed  by 
Leigh  Jason.  Running  time,  8  minutes. 
Run  it  with  a  strong  bill. 


A  Peep  on  the  Deep 

(Radio — Talker) 
Good 

THE  story  is  a  cock-eyed  affair,  but  Clark 
and  McCullough,  vaudeville  favorites,  keep 
the  laughs  coming  at  a  rapid  pace  and  demon- 
strate their  box-office  appeal  in  talker  come- 
dies. In  this  case,  Clark  is  mistaken  by  the 
crew  of  an  ocean-going  yacht  for  the  captain, 
and  he  commands  the  vessel  on  the  trip  around 
the  world,  making  it  in  35  days  and  thereby 
breaking  a  record  of  some  kind.  He  and  his 
partner  are  furnished  with  a  lot  of  gags  that 
would  sound  foolish  in  print,  but  get  the  roars. 
The  title  is  based  on  the  fact  that  Clark  swal- 
lows an  egg  whole,  and  thereupon  whenever 
he  opens  his  mouth  the  chick  inside  the  egg 
peeps.  It's  crazy,  but  funny.  Directed  by  Mark 
Sandrich.    Running  time,  21  minutes. 


Men  Without  Skirts 

(Radio — Talker) 

Fair 

HERE  is  the  first  of  the  two-reel  comedies 
starring  George  K.  Arthur  and  Karl  Dane, 
and  while  it  is  packed  with  production  values, 
its  humor  misses  fire.  In  fact,  for  a  major  por- 
tion of  the  footage  Arthur  and  Dane  appear  so 
amateurish  that  one  wonders  how  they  ever 
were  considered  comedians.  Later  the  tempo 
is  stepped  up,  but  the  few  laughs  garnered  are 
due  to  the  old  pants-dropping  stuff.  In  one  in- 
stance, a  hand  grenade  drops  into  the  seat  of 
Dane's  pants — pulled  down  by  Arthur  in  fright. 
That's  enough  explanation  of  the  level  of  the 
humor  in  it.  In  addition,  there  are  some  wise- 
cracks that  Noah  told  in  the  Ark.  Yola  D'Av- 
ril  plays  the  feminine  lead.  The  story  centers 
about  a  couple  of  Yanks  at  the  front  in  France, 
and  the  settings  are  impressive  for  a  short  sub- 
ject. Directed  by  Lewis  R.  Foster.  Running 
time,  21  minutes. 

Will  fit  in  with  a  society  drama. 


The  Golf  Specialist 

(Radio — Talker) 

Dandy 

WC.  FIELDS  clicks  a  lot  of  laughs  in 
•  this  amplification  of  the  golf  act  he's 
used  so  many  years  on  the  stage.  The  action 
has  been  elaborated  to  a  considerable  extent, 
but  it  holds  the  attention  throughout  and  keeps 
up  a  steady  round  of  laughter.  Fields'  voice 
is  ideal  for  talkers  and  his  camera  presence  ex- 
cellent. All  types  of  audiences  will  enjoy  it. 
Directed  by  Monte  Brice.  Running  time,  23 
minutes. 

Use  it  to  back  up  a  weak  feature. 


Warners  Squash  Rumors 
About  New  Stock  Offer 

Warners  will  not  offer  new  stock  at  $25 
a  share,  contrary  to  rumors  which  have 
helped  depress  Warner  stock  in  Wall  Street 
circles.  Another  report  had  it  that  the  divi- 
dend would  be  cut  to  $2,  and  this,  too,  has 
been  dissipated. 


Talking  Trailer 

Metro-Goldwyn-Mayer's 

Sensational  Hit 

"THE  BIG  HOUSE" 

Get  it    from 

National  Screen  Service 

CHICAGO  NEW    YORK 

LOS    ANGELES 


July  5,  1930 


Motion   Picture    N  e  iv  s 


42c 


Situation  Desperate 

Did  you  hear  the  story"  about  the 
producer  who  met  an  actor  friend  on 
the  boulevard? 

"S-s-say,"  stuttered  the  actor, 
"c-c-can  you  1-1-lend  me  t-t-ten  bucks 
until  this  t-t-talkie  craze  b-b-blows 
over?"  —  Harrison  Carroll  in  L.  A. 
Herald. 


Urbansky  Bids  High 

For  Ohio  Chain  of  10 

Cleveland,  O. — The  ten  theatres  of  Ohio 
Amuse.  Co.  offered  at  auction  in  Judge 
Baer's  court,  went  to  Greater  Cleveland 
Realty  Co.,  of  which  Thomas  Urbansky  is 
president.  Urbansky  offered  $161,379  for  all 
the  houses  with  the  exception  of  the  Capi- 
tol and  Savoy,  including  chattel  rights  to 
all  ten  houses.  John  Kalafat  bid  $106,000 
for  the  entire  circuit.  M.  B.  Horowitz  of 
the  Washington  offered  $52,000  for  the  Five 
Points  theatre,  and  an  additional  $5,000  for 
the  Knickerbocker.  After  all  bids  were  in, 
Judge  Baer  announced  that  he  would  take 
them  under  advisement,  later  announcing 
successful  bidder. 

Houses  of  the  chain  are:  Jewel,  Savoy, 
Dennison  Square,  Five  Points,  U-No-Gar- 
den,  Capitol,  Knickerbocker,  Lincoln  and 
Southern. 


Kelley  Promoted  to  S.  S. 
Buyer  for  RKO  in  West 

Jack  L.  Kelley,  RKO's  director  of  theatres 
in  Chicago,  will  headquarter  in  New  York 
where  he  will  have  entire  supervision  over 
short  subject  buying  for  houses  west  of 
the  Windy  City. 

The  promotion  brings  about  a  number  of 
staff  changes,  with  Michael  Poller  becoming 
assistant  to  Jules  Levy,  general  manager 
of  film  booking,  and  John  J.  O'Connor  in 
charge  of  booking  Metropolitan  circuit,  as- 
sisted by  Marie  G.  Tracy. 

Fred  Meyers  will  supervise  booking  of 
straight  film  houses  in  the  East,  assisted 
by  Julie  Nincheri,  and  Sam  Lefkowitz  will 
supervise  booking  of  theatres  east  of  Chi- 
cago, assisted  by  Anne  Busch. 


Warner  New  President 
Of  M.  P.  Relief  Fund 

Hollywood — Jack  Warner  was  elected 
president  of  the  Motion  Picture  Relief  Fund 
at  annual  meeting  held  at  Pickfair.  Other 
officers  elected  include  Nicholas  M.  Schenck, 
first  vice-president ;  Mary  Pickford,  second 
vice-president ;  Will  H.  Hays,  third  vice- 
president ;  Conrad  Nagel,  fourth  vice-presi- 
dent ;  M.  C.  Levee,  treasurer ;  A.  W.  Stock- 
man, secretary. 

Trustees  elected  for  the  three  year  term 
are :  Fred  Beetson,  Charles  Chaplin,  Wil- 
liam S.  Hart,  Jesse  L.  Lasky,  E.  H.  Allen, 
Winfield  Sheehan,  Antonio  Moreno,  Milton 
Sills,  J.  L.  Warner,  and  Ronald  Colman. 


Division  Heads  Confer 

Herb  Mclntyre,  western  division  Pathe 
sales  chief,  is  in  New  York  for  conferences 
with  Phil  Reisman,  general  sales  manager. 
Harry  Lorch  and  Harry  Graham,  Middle 
West  executives,  already  are  in  New  York. 


Vaude  Socked  Midships  in 
K.C.;  Midland  Cuts  It  Out 

Kansas  City — Loew's  Midland  has  in- 
augurated a  summer  policy  of  eight 
weeks'  duration  which  consists  of  straight 
picture  programs,  a  price  cut  and  Friday 
openings.  Vaudeville  has  been  eliminated 
for  the  time  being,  at  least.  The  programs 
are  to  consist  of  feature,  corned}-,  cartoon, 
news,  and  trailers.  The  Midland,  which 
has  a  capacity  of  4,000,  formerly  charged 
sixty  cents  top  price,  and  is  now  to  play 
to  a  forty  cents  top. 

Since  the  Pantages  cut  out  vaudeville 
some  time  ago,  this  makes  the  Mainstreet 
the  last  stronghold  of  vaudeville  in  Kan- 
sas City  at  the  present  time. 


Thugs  Nab  $200;  Pass  Up 
$250  More;  Now  in  Jail 

Seattle — A  short  time  after  they  held 
up  three  employees  of  the  Embassy,  sec- 
ond run  house  in  the  heart  of  the  city's 
business  district,  two  men  were  arrested 
and  lodged  in  jail  by  the  police.  They  have 
been  identified   by   theatre   employees. 

The  hold-up  occurred  earl)'  in  the  eve- 
ning and  the  bandits  obtained  more  than 
$200  in  cash  from  the  box-office,  over- 
looking more  than  $250  in  a  sack  on  the 
floor. 


Bankruptcy  Closes  Up 
Duffy  Chain  on  Coast 

San  Francisco — All  houses  in  the  Duffy 
string  at  Los  Angeles,  Oakland  and  'Frisco 
are  dark  following  an  order  from  Receiver 
G.  A.  Blanchard,  who  closed  the  theatres 
pending  "readjustment  and  reorganization," 
necessitated  because  of  bankruptcy  proceed- 
ings. 

First  creditors'  meeting  has  already  been 
held  and  further  action  will  be  outlined  at 
the  next  confab. 


Bell  and  St.  Clair  Get 
"U"  One-Picture  Contracts 

Hollywood— Universal  has  signed  one- 
picture  contracts  with  Monta  Bell  and  Mai 
St.  Clair  to  direct  for  that  company.  Ho- 
bart  Henley  is  also  reported  to  have  con- 
tracted with  Universal  to  direct  the  talker 
remake  of  "The  Flirt"  which  is  on  the 
schedule  for  production  in  the  late  fall. 
Henley  made  the  original  silent  version  of 
"The   Flirt"   several  years   ago. 


Exhibitor  Opens  4  Houses 
In  1  Week;  Lives  to  Tell 

Pembroke,  Ont. — Meet  an  ambitious  ex- 
hibitor :  the  Pembroke  Ottawa  Valley 
Amusement  Co.,  which  opened  four  theatres 
in  a  week  and  lives  to  tell  the  story.  The 
houses  are  in  Pembroke,  Renfrew,  Arnprior 
and  Almonte.  All  of  them  are  named 
O'Brien  as  a  beau  geste  to  Senator  O'Brien, 
who  backs  the  company.  J.  H.  Bruck  is 
general  manager. 


St.  Louis  to  Honor  Greenman 

St.  Louis — Film  row  will  celebrate  Harry 
Greenman's  25th  anniversary  in  the  theatre 
field  at  a  banquet  scheduled  for  July  9  at 
the  Chase  Hotel.  Greenman  is  now  manag- 
ing Fox's  house  on  Grand  and  Washington 
Blvds.  Gov.  Henry  Caulfield  and  Mayor 
Victor  Miller  are  on  the  guest  list.  Fox 
will  supply  entertainment,  using  a  Fanchon 
&  Marco  show. 


Back  in  the  Army 

Hollywood — When  Buster  Keaton 
introduced  Jack  Mintz,  assistant  direc- 
tor on  his  new  M-G-M  army  picture, 
to  Billy  Steele,  one  of  the  actors, 
they  all  got  a  surprise.  For  the  two 
had  last  met  in  the  Argonne,  when 
both  were  wounded  in  action.  They 
had  never  seen  each  other  since. 


Sources  Used  in  S.  M.  P.  E. 
Progress  Fall  Report 

(Continued  from  page  27) 

1S  V.  S.  Pat.  1,738,054;  Brit.  Pat.  321,540;  French 
Pais.  33,191,  33,487,  33,724  (add.  635,828),  652,735, 
654,750;    Ger.   Pats.   476,041,   483,894. 

"  Ex.  Herald-World,  98,  Sect.  1  (Jan.  18,  1930), 
p.    35. 

20  Los  Angeles  Times,  Cream  Sheet  Section  (Mar. 
23,    1930). 

21  Ex.   Herald-World.  99    (Apr.   5,   1930),  p.    11. 

22  Filmtechnik,  5   (Nov.   9,   1929),  p.   465. 
23Schultz,    R.:     Filmtechnik,   5    (Nov.    9,    1929),   p. 

467. 

24  Henley,  A.  T.:  Kinemat.  Weekly,  152  (Oct.  3, 
1929),    p.    61. 

-'-Film  Daily,  51    (Feb.   9,   1930),   p.   11. 

26  Bioscope,  80  (Aug.  21,  1927),  p.  37;  also  Kine- 
mat.   Weekly,  151    (Sept.    19.    1929),   p.   43. 

27  Umbehr,  H.:  Filmtechnik,  5  (Nov.  9,  1929),  p. 
470. 

28  Danashew,  A.:  International  Phot.,  1  (Dec. 
1929),    p.    7. 

28  Emmermann,  C,  and  Seeber,  G. :  Filmtechnik,  5 
(Aug.    31,    1929),    p.    381. 

■"  Xoulei,  L.:  Photo-Revue,  41  (July  1,  1929),  p. 
195. 

31  Ex.  Daily  Review  and  Mot.  Pict.  Today,  26  (Nov. 
30.    1929),   p.    12. 

32  U.  S.  Pat.  1,729,520;  Ger.  Pat.  475,981;  Fr.  Pat. 
650,957. 

33  Stull,  W.:  Amcr.  Cinemat.,  10   (Feb.   1930),  p.  9. 

34  Everleigh,  L. :  Bioscope^  80  (Aug.  7,  1929),  p.  iii. 

35  Natebus,  F. :  Filmtechnik,  5  (Nov.  23,  1929),  p. 
496. 

36  Fear,  R.  G.:  Intemat.  Phot.,  1  (Oct.,  1929),  p.  41. 

37  Amer.    Cinemat.    10    (Jan.,    1930).    p.    11. 

3S  Lubitsch,  E.:  Amer.  Cinemat.,  10  (Nov.,  1929), 
p.    5. 

39  Cowan,  L.:  J.  Soc.  Mot.  Pict.  Eng.,  14  (Jan., 
1930),  p.  108;  also  Report  of  the  Standards  and 
Nomenclature   Committee,    ibid.,    p.    131. 

40  Owen,  R.:  Intemat.  Phot.,  1  (Oct.,  1929),  p.  14; 
also   Mot.   Pict.,  5   (Oct.,    1929),   p.    7. 

41  Lieberenz,  P.  L.:  Filmtechnik,  5  (Oct.  12,  1929), 
p.    436. 

42  Seeber,  G. :  Filmtechnik,  5  (Nov.  23,  1929),  -p. 
497. 

"Smack,  J.  C:  /.  Soc.  Mot.  Pict.  Eng.,  14  (Apr., 
1930),    p.    384. 

14  Henri-Robert,  J.:  Bull.  soc.  franc,  phot.,  16 
(May,   1929),   p.    141. 

45Jonson,  G.:  Intemat.  Phot.,  1  (Dec,  1929),  p.  39. 

411  Intemat.   Phot.,   2    (Feb.,    1930),   p.    16. 

47  Lichtenstein,  W. :  Filmtechnik,  5  (June  8,  1929), 
p.   248. 

48  Mohr,  H. :  Amer.  Cinemat.,  10  (Nov.,  1929),  p. 
34. 

49  U.  S.  Pats.  Re.  17,443  of  1,355,543;  1,719,205; 
1,720,744;  1,730,045;  Canad.  Pats.  290,803;  293,037; 
Brit.  Pats.  311,411;  314,001;  314,991;  315,360;  316,- 
255:  316,302;  317,489;  319,406;  320,378;  320,379; 
321,683;  Ger.  Pats.  471,058;  473,948;  474,055;  477,- 
807;  478,904;  480,588;  41,165;  483,736;  483,743;  483,- 
805;  484,625;  485,236;  French  Pats.  633,405  (2nd 
add.  32,870);  633,180  (add.  33,466):  614,421  (add 
32,830);  650,949;  651,512;  652,214;  652,298;  652,642; 
657,082. 

31  Kinotechnik.   11    (Mar.    5.    1929),   p.    124. 

51  Ger.   Pats.   474,650;    485,413. 

52  Filmtechnik,   5    (May    11,    1929),    p.    214. 
"Emmermann,    C. :    Phot.    Chronik,    36    (May    28, 

1929).   p.    205. 

54  McCoy,  J.  L..  /.  Soc.  Mot.  Pict.  Eng.,  14  (Mar., 
1930),   p.    357. 

55  Fr.    Pat.    651,    580. 


Bell  to  Make  "East  is  West" 

Hollywood — Monta  Bell  has  been  signed 
by  Carl  Laemmle,  Jr.,  to  direct  "East  is 
West,"  which  will  star  Lupe  Velez.  Con- 
stance Talmadge  starred  in  the  silent  ver- 
sion of  the  play  by  Samuel  Shipman  and 
John   B.   Hymer. 


Writers  Get  Contracts 

Hollywood — Denison  Clift  and  Marie 
Baumer,  Paramount  staff  writers,  have 
signed  new  contracts.  Clift's  next  assign- 
ment will  be  adaptation  of  a  Nancy  Carroll 
production  and  Miss  Baumer  is  writing  the 
dialogue  for  a  future  Richard  Arlen  story. 


42d 


Motion   Picture    News 


July  5,  1930 


Houses  in  Loop 
Adopt  New  Policy 
Of  Open  Bookings 


Radical  changes  in  booking  policies  in 
Loop  theatres  have  been  noted  recently. 

The  Fox  Munroe,  knocking  down  its  ad- 
missions to  a  25c-40c  schedule  with  the  in- 
auguration of  an  open  product  policy,  took 
the  Universal  picture,  "Young  Desire."  It 
formerly   used  Fox  second   runs. 

The  RKO  Woods  took  "The  Richest  Man 
in  the  World"  (M-G-M)  in  mid-week, 
representing  the  first  time  in  years  a  Cos- 
mopolitan production  has  had  a  Loop  open- 
ing in  any  but  a  B.  &  K.  house.  "Richest 
Man"  is  Louis  Mann's  first  picture  of  the 
company's  new  product. 

The  other  departure  was  noted  at  War- 
ners' Orpheum,  which  took  "The  Divorcee" 
(M-G-M)  for  its  third  Loop  week.  This 
picture  is  playing  in  Chicago  on  a  "pink" 
(adults  only)  permit.  It  did  tremendous 
business  in  its  first  week  at  the  Chicago 
(B.  &  K.)  and  showed  its  exceptional  quali- 
fications by  being  sent  into  the  Oriental  for 
a  second  Loop  week,  an  unusual  procedure 
here.  B.  &  K.  then  gave  it  to  the  Paradise, 
Uptown  and  Tivoli  theatres  simultaneously. 
This  week  it  is  playing  the  Orpheum  con- 
currently with  B.  &  K.'s  Riviera  and  Hard- 
ing theatres. 

With  it,  the  Orpheum  inaugurates  a 
change  in  policy  from  a  first  to  a  second 
run  house,  and  during  a  trial  period  of  this 
policy  will  use  everybody's  product.  If 
profitable,  the  policy  may  be  permanently 
adopted,  according  to  Max  Schlott,  manager. 


Warner  Golf  Bugs  to 
Get  Chance  to  Swear 

The  Chicago  Warner  Club  will  launch  its 
summer  social  season  July  10  with  a  golf 
tournament  at  Cog  Hill  Country  Club.  The 
following  sharp-shooters  are  favorites  to 
carry  away  the  bulk  of  the  trophies  to  be 
awarded:  Earl  Silverman,  Bill  Lyman, 
Jimmy  Coston,  Sheldon  Shulz,  Norman 
Moray,  Clarence  Parrish,  Ward  Perry, 
Walter  Donovan,  Carl  Leserman,  Tom  Gil- 
liam and  H.  F.  Neil. 

This  event  will  be  followed  on  August  2 
with  a  picnic  outing  at  a  location  to  be 
designated  later. 


Publix  Managers  Meet 

Convention  of  Publix  managers  of  the 
Chicago  and  Detroit  divisions  opened  at  the 
Edgewater  Beach  Hotel  here,  July  1. 


TWO  barefoot  girls  from  Marion,  la.,  were 
jugged  by  local  gendarmes  when  picked 
up  on  the  streets  here  after  an  unsuccessful 
effort  to  get  to  Hollywood  and  be  starred  in 
pictures.  The  gals  related  that  they  had  at- 
tained Phoenix,  Ariz.,  when  the  dough  and 
shoes  gave  out,  and  then  managed  to  get 
back  here  without  either.  Held  here  until  pa 
drove  in  with  the  fliv  from  Marion. 

Evelyn  Laye,  English  prima  donna,  transfer- 
ring luggage  here  en  route  to  Hollywood, 
zvhere  she  will  make  "Lilli"  for  Samuel  Gold- 
zvyn. 

The  Sons  of  Italy  running  a  benefit  perform- 
ance at  the  Majestic  with  pictures  of  the  royal 
wedding  of  Prince  Humbert  to  Marie  Jose  of 
Belgium  as  the  draw.  This  picture,  an  official 
Italian  government  film  of  the  ceremony,  did 
three  weeks  of  stand-out  biz  at  a  Little  Italy 
theatre  here   previously. 

Jack  Miller  to  the  5-5-5  conference  at  At- 
lantic City. 

*  *    * 

B.  &  K.  making  a  bid  for  return  patronage 
during  Will  Rogers'  week  at  the  Chicago  by 
advertising  "new  program  each  day."  Rogers' 
impromptu  chatter  the  basis   for  the  ad. 

Al  Kvale  finished  his  trial  week  as  m.  c. 
at  the  Oriental  and  was  replaced  by  Frankie 
Masters.  Frankie's  second  trial  in  the  house. 

*  *     * 

Hal  Young  to  N.  Y.  C.  on  biz. 

*  *    * 

Midwest  Enterprises  about  to  open  the  new 
Midwest  at  Oklahoma  City,  proclaiming  it  to 
be   the  "finest  in  the  state." 

*  *     * 

Joe  Hartman,  formerly  salesman  here  for 
Educational,  now  handling  the  short  subject  end 
for   Tiffany   locally. 

Howard  Winner  here  to  handle  the  national 
angle  stuff  for  Universal  Newsreel,  working 
under  the   Kinogram  home  office. 

*  *     * 

Harley  L.  Clarke  elected  a  director  of  the 
Central    Trust   Co.   here. 

*  *     * 

B.  &  K.  putting  out  the  hand  of  welcome 
in  its  advertising  in  the  dailies  to  15,000  Ro- 
tarians  here  for  organization's  Silver  Jubilee 
convention. 

*  *    * 

Henri  Ellman  to  Nezv  York  for  the  final 
conferences  on  Tiffany's  new  production  sched- 
ule, not  settled  at  the  national  convention  here. 

*  *    * 

Nice  comments  on  United  Artists'  pre-view 
of  "Raffles"  at  the  United  Artists  theatre  here. 

*  *    * 

/.  R.  MacPherson,  assistant  manager  of  Ara- 


When  Was  Regal 
Opened?  Problem 
Is  a  Tax  Puzzle 


The  building  housing  the  Regal,  B.  &  K.'s 
large  south  side  colored  show  house,  was 
permitted  to  escape  paying  more  than  $31,- 
000  in  1928  taxes  as  a  result  of  the  errone- 
ous exemption  of  the  building  by  the  board 
of  assessors  and  the  refusal  of  the  board  of 
review  to  take  subsequent  action  in  the  mat- 
ter, state  tax  commission  auditors  charge. 

The  building,  which  covers  almost  a 
square  block,  contains  in  addition  to  the 
theatre,  a  ballroom,  department  store  and 
drug  store. 

The  original  appraisal  of  the  property 
placed  the  full  value  of  the  land  at  $594,767, 
the  assessed  valuation  being  $220,066,  and 
the  full  value  of  the  building  at  $1,505,776, 
the  assessed  valuation  being  $557,138. 

The  owner,  Harry  M.  Englestein,  filed  a 
complaint  with  the  board  of  assessors  last 
October.  He  claimed  the  building  was  not 
completed  by  April  1,  1928,  and  that  the 
land  value  was  excessive.  Two  hearings 
on  the  complaint  were  subsequently  held, 
for  the  first  of  which  the  state's  auditors 
were  unable  to  find  any  record.  It  is  sup- 
posed that  at  that  hearing  the  building  was 
ordered  taken  off  the  books  for  1928.  At 
the  second  hearing  the  land  was  reduced  in 
assessed  valuation  from  $220,066  to  $156,- 
314  on  the  argument  by  the  owner  that  the 
land  was  'vacant  April  1,  1928,  and  there- 
fore was  not  worth  as  much  as  if  it  had 
been  improved. 

The  auditors  charge  that  their  investiga- 
tion revealed  that  the  building  was  com- 
pleted and  occupied  in  the  fall  of  1927,  and 
quoted  a  community  newspaper  article  an- 
nouncing an  inaugural  performance  on 
Thanksgiving  Day,   1927. 

tion-al  Screen  Sennce  here,  back  at  work  after 

a  lengthy  illness. 

*  *     * 

Louie  Abramson  and  Ann  Bar  welded  on 
Sunday,   now  honeymooning   it   in  the  east. 

*  *     * 

Charlie  Lowenberg  back  from  the  land  of 
missing    men. 

*  *     * 

Jay  Fagan,  manager  of  the  Regal,  doing  an 

eastern    intermission. 

*  *     * 

Henry   Hcrbel  on   the  sick   list. 

*  *     * 

The  father  of  Henry  Rudda,  manager  of 
tine  Lane  Court,  killed  in  an  automobile  acci- 
dent. 

KANE 


July  5,  1930 


Motion   Picture   News 


42e 


Credit  Rules  and  Contract  Breaches 
Make   Adoption   of   Deposits   Certain 


Mae 

Likes 

Byrd 


Chicago — Mae  Tinee,  Chicago  Tribune  motion  picture 
critic,  has  made  a  habit  of  bestowing  asterisks  on  pro- 
ductions she  reviews,  four  stars  indicating  to  the  world 
that  the  film  thus  honored  was,  in  the  infallible  one's 
opinion,  ace  high.  But  Mae,  or  Frances,  as  her  friends 
call  her,  couldn't  find  enough  adjectives  for  "With  Byrd 
at  the  South  Pole,"  so  she  gave  it  five  stars.  It's  the  first 
time  in  history. 


Olsen  &  Johnson, 
Oakie  and  Jessel, 
Chi  Name  Draws 


The  name  draw  battle  in  the  Loop  be- 
tween Publix-B.  &  K.  and  R-K-0  continues, 
with  B.  &  K.  announcing  this  week  that 
Jack  Oakie  will  appear  in  person  on  the 
stage  of  the  Chicago  for  the  week  beginning 
July  11.  Will  Rogers  just  completed  a  week 
at  the  same  theatre,  constituting,  it  is  said, 
his  first  personal  appearance  in  any  picture 
house.  The  Chicago  grossed  $62,000  during 
the  week  of  Rogers'  appearance,  $9,000  of 
which  went  to  the  comedian,  leaving  the 
house  a  balance  well  above  average. 

George  Jessel  was  R-K-O's  name  draw 
at  the  Palace  during  Rogers'  engagement 
at  the  Chicago,  while  the  R-K-0  State- 
Lake  headlined  the  comedy  team,  Olsen  and 
Johnson,  the  same  week.  Other  equally 
well  known  name  draws  are  in  prospect  for 
both  houses,  R-K-O  officials  here  state. 
B.  &  K.  is  also  lining  up  some  new  draw- 
ing names  for  the  Oriental,  the  circuit's 
other  Loop  presentation  house. 

The  new  competition  between  the  circuits 
had  its  inception  when  the  Palace  switched 
from  a  two-a-day  house  to  a  vaude-film 
policy  with  name  draws  recently. 


Women  Dictate 
And  Limit  Kisses, 
Says  Mrs.  Winter 

Mrs.  Alice  Ames  Winter  won  votes  for 
the  Hays'  organization  in  a  talk  delivered 
before  members  of  the  Woman's  City  Club 
here  last  week. 

She  spoke  of  the  "length  to  which  Holly- 
wood producers  have  come  to  depend  upon 
their  women  customers  in  matters  of  pro- 
duction guidance"  and  said  that  "women 
audiences  dictate  in  matters  of  production 
taste,  even  determining  the  footage  given 
to  movie  kisses." 

The  reaction  of  her  audience  was  ample 
testimony  of  the  value  of  Mrs.  Winter  to 
the  producers'  organization. 


Gateway,  Built 
For  Sound,  Gets 
Swank  Opening 


A  mile-long  parade  of  decorated  automo- 
biles stirred  up  the  northwest  side  business 
district  in  advance  of  a  pre-view  opening  of 
Publix-B.  &  K.'s  new  Gateway,  the  first 
of  the  circuit's  houses  to  be  built  on  prin- 
ciples dictated  by  sound  reproduction  con- 
siderations. The  house's  acoustics,  accord- 
ing to  local  engineers,  is  as  near  perfection 
as  has  yet  been  reached  by  local  theatres. 

The  Gateway  also  offers  extensive  free 
parking  facilities  to  patrons,  a  second  fea- 
ture new  to  local  theatres  and  one  that  will 
be  copied  in  later  Publix  theatre  construc- 
tion here. 

The  pre-view  opening  was  attended  by 
neighborhood  dignitaries,  film  and  theatre 
men  and  picture  critics  of  the  local  dailies. 
The  latter  were  fed  at  the  Hotel  Sherman 
in  advance  of  the  performance  and  recip- 
rocated handsomely  with  their  best  "theatre- 
opening-adjectives." 


Baby  Contest  is 
Business  Builder 

A  neighborhood  baby  contest  is  bringing 
them  to  the  Portage  Park  theatre  (Fox). 
Hundreds  of  youngsters  have  been  entered 
in  the  preliminary  events  by  their  doting 
parents.  The  25  best  will  be  selected  in 
the  preliminaries,  and  from  these- final  win- 
ners will  be  chosen  by  the  audience.  A  first 
prize  of  $50  in  cash  has  been  posted,  with 
numerous  secondary  prizes  also  to  be 
awarded. 


Shears  for  the  "Arties" 

The  Cinema  Art  Theatre  has  adopted 
a  policy  of  double  features,  and  while 
the  change  may  have  been  due  to 
business  depression  'tis  said  that  the 
Chicago  long  hair  trade  is  not  what 
it  used  to  be. 


Bad  Faith  of  Theatre  Owners 

Reason,  Exchangemen  in 

Chicago  State 


Two  factors,  it  is  now  apparent,  will 
make  demands  for  deposits  a  common  occur- 
rence here  when  local  exchanges  start  to  sell 
new  product. 

The  first,  as  reported  in  Motion  Picture 
News  several  weeks  ago,  is  the  unified 
interpretation  of  the  new  credit  rulings  made 
at  a  recent  meeting  of  the  Chicago  Film 
Board  of  Trade.  This  interpretation,  agreed 
to  by  all  exchanges  represented,  calls  for  a 
demand  for  deposits  from  any  and  all  ex- 
hibitors whose  credit  rating  is  the  least  bit 
doubtful.  Any  C.  I.  (credit  inadequate)  rat- 
ing is  certain  to  mean  that  a  deposit  will  be 
asked  for  when  the  exhibitor  so  rated  asks 
for  a  play  date,  local  exchange  men  agreed. 
Many  Breaches  in  Contract 

The  second  factor  is  the  continued  in- 
crease in  the  number  of  cases  of  contract 
breaches  which  exchanges  have  had  to  bring 
to  court  for  settlement.  A  survey  of  all  local 
exchanges  conducted  by  Motion  Picture 
News  several  months  ago  revealed  that  those 
having  no  contract  cases  in  courts  were  the 
exception.  A  later  survey  reveals  that  court 
actions  have  been  on  the  increase  through- 
out the  state  in  recent  months,  with  the 
average  number  of  cases  pending  in  various 
courts  at  any  one  time  ranging  from  three 
to  ten. 

Many  of  the  exchanges  here  are  bringing 
actions  in  the  downstate  courts  which,  they 
find,  are  appreciably  less  congested  than  the 
city  courts,  making  for  earlier  hearings  and 
quicker  settlements.  The  court's,  save  in  ex- 
ceptional cases,  invariably  uphold  the  con- 
tract and  find  in  favor  of  the  exchange, 
film  men  here  report. 

Both  factors,  they  say,  will  make  certain 
an  increasing  demand  for  deposits  in  the 
future. 


$1,000,000  House  for  Aurora 

Aurora,  111. — This  town  will  have  a  mil- 
lion dollar  picture  house,  planned  on  the 
site  of  the  theatre  which  formerly  served 
as  the  former  Temple  of  Music  at  the  Pan- 
America  Exposition  in  Buffalo,  in  which 
President  McKinley  was  wounded  Sept.  6, 
1901.  The  building  was  moved  from  Buf- 
falo to  Aurora  in  sections  at  the  close  of 
the  exposition. 


"Blue"   Law    Wins 

Benton,  111. — City  fathers  refused  to  con- 
sider a  petition  to  vote  upon  repeal  of  the 
Sunday  closing  law  because  there  were  in- 
sufficient  signatures   on   the   paper. 


Miller  Buys  from  Nelson 

Quincy,  111. — The  Star  is  now  owned  by 
John  Miller,  who  purchased  from  Herman 
Nelson. 


W.  E.  in  Vet  Hospitals 

Veterans  Bureau  has  ordered  ERPI  in- 
stallations for  68  hospitals,  which  house 
thousands  of  sick  and  wounded  soldiers. 


42f 

First  Outdoor  Talker  in 
Europe  Being  Completed 

Naples,  Italy — With  the  completion  this 
week  of  exterior  scenes  for  "City  of  Song," 
Europe's  first  outdoor  talker  soon  will  be 
an  accomplished  fact,  marking  a  definite 
repercussion  of  the  American  trend  toward 
this  type  of  production.  The  greater  part 
of  the  production  has  been  filmed  with 
sound  in  authentic  locations  in  Naples, 
Pompeii  and  Capri.  Interiors  will  be  filmed 
in  London. 

The  production,  which  is  an  English-Ger- 


Motion   Picture   News 

man  bi-lingual,  is  being  made  by  British 
Sound-Film  Productions,  Ufa,  and  a  Tobis- 
Klangfilm  subsidiary.  The  sound  apparatus 
is  a  combination  of  BTP  (De  Forest)  and 
Tobis. 

The  general  director  is  Carmine  Gal- 
lone,  Italian  director,  who  made  "The  Last 
Days  of  Pompeii."  The  associate  director 
for  the  British  version  is  Harcourt  Tem- 
pleton. 

The  chief  feminine  role  in  the  German 
version  is  played  by  Brigitte  Helm,  lent  by 
Ufa ;  her  counterpart  in  the  English  ver- 
sion is  Betty  Stockfield. 


BELL    & 

HOWELL 


Pr 


EC  IS  I  O  N 


makes   Simplicity   Practical 


{above)  Dial  of  precision 
instrument  used  for  test- 
ing hardness  of  tools  and 
metals  used  in  manufac- 
ture of  Bell  &  Howell 
cinemachinery. 

(at  right)  Bell  &  Howell 
engineer  testing  hardness 
of  a  punch  used  in  the 
B  &  H  perforator  for 
wide  film. 


EARLY  designs  in  cinemachin- 
ery called  for  many  controls 
and  moving  parts.  To  these  fund- 
amental designs  Bell  &  Howell 
Engineers  brought  precision,  de- 
pendability, and  simplicity  which 
freed  the  industry  for  the  achieve- 
ment of  accomplishments  which 
mark  it  as  one  of  the  wonders  of 
the  modern  world. 

At  your  disposal  today  is  the 
experience  and  facilities  of  the 
Bell  &  Howell  Engineering  De- 
velopment Laboratories,  which  perfected  the  Standard  Cameras,  Perforators,  Splicers,  and 
Printers  upon  which  the  industry  largely  depends.    Bring  your  problems  to  these  engi- 
neers. Consultation  on  all  phases  of  sound  installations  especially  invited. 


A  New  Eyemo  for  your  local  News  Reel 

With  seven  speeds,  3-lens  turret,  and  built-in  hand  crank  for  op- 
tional use,  the  new  35  mm.  Eyemo  presents  the  theater  owner 
and  local  news  reel  cameraman  with  unmatched  versatility  in  a 
hand-held  professional  camera.  Turret  holds  lenses  ordinarily 
used  on  the  Eyemo.  One  Cooke  47  mm.  F  2.5  lens  furnished  as 
standard  equipment.  Hand-crank  speed  automatically  controlled. 

New  B  &  H  Special  Camera  and  Projector  Lens 
Cleaning  Kit 

After  months  of  research,  Bell  &  Howell  have  perfected  a  camera 
and  projection  lens  cleaning  fluid  which  leaves  the  lens  perfectly 
clean  without  damaging  the  glass  by  blemish  or  stain.  Special 
chamois,  lintless  linen,  and  camel's  hair  brush  ate  provided. 
Price  $2.00  at  B  &  H  dealers'  or  write  today  for  literature. 


BELL    &     HOWELL 

BELL  &  HOWELL  CO,  Dept.  S,  1852  Larchmont  Ave.,  Chicago,  111.    <    New  York,  11  West  42nd  Street 
Hollywood,  6324  Santa  Monica  Blvd.    t    London  (B  &  H  Co.,  Ltd.)  320  Regent  Street    >    Established  1907 


T 

fiH  M 

M 

IP 

July  5,  1930 

Another  Case  of 
Hollywood  Luck 

Hollywood — Jeanette  Loff  secured  her 
term  contract  with  Universal  as  a  result 
of  a  Multicolor  screen  test  made  for 
Pathe. 

She  was  under  stock  contract  to  Pathe 
nearly  a  year  ago,  appearing  infrequently 
in  supporting  casts.  One  day,  Pathe  want- 
ed to  have  some  tests  of  the  Multicolor 
process  made  and  Miss  Loff  was  called 
because  she  was  between  pictures. 

Some  time  later,  Multicolor  officials 
took  the  Pathe  test  over  to  Universal  to 
show  the  quality  of  color  that  could  be 
obtained  via  that  process.  Getting  a  slant 
at  Jeanette  Loff  in  the  test,  Universal 
found  Pathe  was  not  renewing  her  option 
and  deal  was  made  for  a  term  contract 
with  her.  Then  she  was  assigned  a  fea- 
tured  spot   in  the  "King  of  Jazz." 

Just  another  method  of  getting  breaks 
in  Hollywood. 


Judgments  of  $5,000 

For  Injury  in  Theatre 

Albany  —  Two  judgments  amounting  to 
$5,000  have  been  returned  against  the  Royal 
Theatre  Corp.,  owning  and  operating  the 
Royal,  downtown  house,  as  the  result  of 
injuries  sustained  by  Mrs.  Mary  E.  Getz, 
who  fell  into  the  orchestra  pit  in  March, 
1929.  The  woman  obtained  an  award  of 
$4,000  for  injuries  to  her  spine.  She  had 
asked  for  $25,000.  Her  husband,  who  had 
asked  for  $2,500  for  loss  of  his  wife's  serv- 
ices and  companionship,  was  awarded  $1,- 
000.  The  woman  claimed  that  there  was 
no  railing  about  the  pit  and  that  she  was 
under  the  impression  she  was  stepping  in- 
to a  row  of  seats  when  she  fell. 


Albanu  First  Runs  To 
Stay  Open  All  Summer 

Albany — Business  is  off  at  many  of  the 
first  run  theatres  here  and  some  of  the 
houses  are  staging  shows  particularly  for 
children  in  attempting  to  boost  dwindling 
receipts.  No  houses  will  be  closed,  how- 
ever, during  the  summer.  Up  until  the  last 
two  or  three  weeks,  business  has  been  up 
to  par,  for  summer  months.  The  recent  hot 
spell,  however,  brought  a  big  slump  and 
there  is  no  evidence  at  present  of  return- 
ing business. 


Movie  Star  Rotogravures 

Just  Out.  25c  Sellers.  Ready  for  Framing 


0 


Up  to  1,000 Sc  Each 

1,000     or     Over 4c  Each 

Nancy  Carroll.  Janet  Gaynor.  Charles 
Parrell.  (Ircta  Carbo.  Jnhn Barrymore, 
Maurice  Chevalier.  Dolores  Costello, 
Bebe  Daniels.  Conrad  Naftel.  John 
Boles.  Marilyn  Miller.  Clara  Bow. 
Ronald  Colman.  Win.  Haines,  Ramon 
Novarro.  John  Gilbert.  Buddy  Rogers. 
Rudy  Vallee.  Richard  Dll,  Richard 
Barthelmess.  Mary  Brian.  Auce 
White.  Joan  Crawford.  Norma 
Shearer. 


Actual    Size 

■J'.'M:1,"    and 

11x14    In. 

Write    for    Set    of    "FREE    SAMPLES" 

One-Fourth    Deposit   on   C.    O.   D.    Orders. 

M.   E.   MOSS    (B)    PUB.   CO.,    Hartford,   Conn. 


UNIFORMS 


FOR    HOUSE 
ATTACHES 


COSTUMES 


FOR   STAGE 
PRESENTATIONS 


BROOKS 


1437  B'way 
New  York 


July  5,  1930 


Motion    Picture    News 


42g 


MANAGERS' 
ROUND  TABLE  CLUB 

Charles  E.  Lewis 

Qhaltman  and  £ctitat. 

O7  c/Vcdionat  of^focccdwrv  QfcThon'men-  cyrfeetina-  ir, 

MOTION  PICTURE  NEWS 

C^e4y  QVeek^fot.c\{utual  Sefu/tt  and  ^Ptotrbeff/ 


en   ^ 


Conducted  By  An  Exhubitor  For  Exhibitors 


A  Day  Off? 

XT  7E  hit  on  a  rather  novel  idea  a 
\\  short  time  ago  when  we  se- 
lected letters  and  contribu- 
tions to  the  tune  of  about  fifty. 
These  were  divided  into  two  groups. 
Half  from  apparently  happy  man- 
agers and  half  from  those  whose 
letters  carried  a  sort  of,  well,  you 
know  what  we  mean,  unhappy  or 
disgruntled  undercurrent. 

To  these  groups  we  dispatched 
letters  asking  whether  they  had  reg- 
ular days  off  and  also,  whether  they 
were  going  to  get  a  vacation  with 
pay  this  summer. 

Here  is  the  answer :  almost  every 
one  of  the  "happy  boys"  were  get- 
ting their  regular  days  off  and  most 
were  scheduled  for  a  vacation  of 
either  one  or  two  weeks.  The  "un- 
happy group"  in  about  seventy- five 
per  cent  of  the  answers  hardly  ever 
had  a  day  off  and  what  they  called 
us,  for  bringing  up  that  remote  pos- 
sibility of  a  real  vacation,  is  no- 
body's business. 

Then  this  morning  our  mail  in- 
cluded a  letter  from  a  real  honest- 
to-goodness  showman.  A  man  we 
would  stand  up  for  on  the  record  of 
his  experience  and  ability  any  day. 
His  state  of  mind  has  reached  the 
point  where  he  says : 

".  .  .  if  any  of  the  executives, 
near  executives,  stool  pigeons  or 
checkers  ever  blow  in  and  you're 
not  right  on  the  spot ....  it's  just 
too  bad.  To  ever  have  your  assist- 
ant say,  'You're  down  to  the  news- 
paper    office.'     Instant     dismissal. 


TABLE  OF  CONTENTS 

r  Zigmond  Dresses  Up  His  Stunts 

«    Walker  Says  It  With  Pen  and  Ink 

f  Ralph  Phillips  Getting  Along  Fine 

f  Chris.  Georgas  Stages  a  Parade 

f  Glasman  Promoted  Free  Printing 

*  Frost  Has  a  Novel  Ballyhoo 

|  "Civic  Contacts"— By  O.  Fred  Glass 

If  Cahill's  Gag  Was  Good 

^f  Leonard  Grossman  Talks  About  Cuba 

^f  All  About   Lenny  Freund! 

«    Krier  Put  On  the  Ritz 

'\  Mumford's   Matinees   Clicking 

f  Ray  Meyersick  Pulled  a  Corker 

"|f  Howard  Digs  Out  a  Couple 

If  "An  Open  Letter"— By  P.  A.  McGuire 

If  Harrison  Hit  Waco 

1   Blue  Ribbon  Month  in  Tampa 

'   Bamberger's  Tie-up  Profitable 

1f  "Theatre  Management"— By  H.  A.  Fol 

1  Hick's  Food  Show  Clicked 

If  Mahoney  Tied   Up  Golf  Courses 

1f  Fleet  Robinson  Sold  Them 

If  "Buddy"  Webber  Got  a  Thrill 

ff  Merritt  Cashed  In  on  Graduation 

?f  Rudy  Born's  Flower  Tie-up 

If  "Advertising's  Priceless  Ingredient" 

1f  Damon  Has  a  Stellar  Quartette 

If  Merle  Blair  Reports 

f  Oscar  Is  Very  Active 

f  Swanson  Creates  Fine  Fronts 

,f  Sherred  Sold  "Journey's  End" 

If  Irving  Cohen  Uses  Good  Mediums 

If  Murphy  Takes  Local  Movies 

f  Earle  Holden  Packs  Them  In 

If  Bert  Bickord  Makes  a  Catch 

If  Fulton  Boosts  Theme  Songs 

7  Howe  Says  "I'se  Regusted!" 

If  Cohen  Goes  After  High  B.  O. 

If  "Some  Good  Pointers" 

f  Bucholtz  Introduced  Star 

If  Charles  Copperman's  Tie-ups 

If  Helbig  Receives  Paper  Co-operation 

f  "Latest  New  Members" 


And  you  and  I  both  know  damn 
well  that  you  CAN  profitably  spend 
a  hell  of  a  lot  of  time  around  a 
newspaper  office.  How  about  tie- 
ups  ?  I  don't  pretend  to  exploit  any 
more.  Why?  Simply  because  I'm 
expected  to  be  right  on  the  spot .... 
mornings,  noon,  afternoon  and 
nights.  I  had  an  excellent  idea  that 
I  could  have  tied  up  40  local  stores 
on.  I  called  the  division  manager 
of  the  territory,  got  it  OKed,  but 
it  would  have  been  necessary  for  me 
to  call  on  each  local  manager  to  ex- 
plain the  idea.    Did  I  do  it?     Not 

on  your  sweet  life Do  I  go  out 

to  luncheon  clubs ....  masonic  meet- 
ings, etc?  No,  sir.  I  stick  right  on 
the  stool,  work  my  floor,  collect  my 
salary.  AND  when  they  sneak  in 
on  me,  I'm  right  on  the  well-known 
job." 

Now  don't  make  a  mistake,  boys. 
This  chap  is  not  a  pessimist  or 
chronic  kicker.  He's  peppy,  a  cork- 
ing showman,  and  loyal  as  a  man 
can  humanly  be ;  but  the  shake-ups, 
reorganizations,  etc.,  have  left  him 
high  and  dry  when  it  comes  to  a 
day  off  every  week  or  so,  and  as  for 
a  vacation ....  he  will  probably  have 
to  go  to  the  hospital  to  get  away 
with  it.  .  .  .and  then  they'll  proba- 
bly take  him  off  the  payroll  until 
he  returns. 

To  quote  him  again,  "If  circuits 
can't  trust  their  managers  to  take 
off  a  few  hours  once  a  week  right 
in  the  town  where  he  is  working, 
they  ought  to  dig  themselves  up 
some  new  managers." 

Amen.  "Chick" 


42h 


Motion   Picture    News 


July  5,  1930 


MA.NACERT  ROUND  TABLE  CLUB 


Zigmond  Added 
A  New  Slant  To  The 
"Locked  Door"  Gag 


One  of  the  main  reasons  for 
the  showman  success  of  Jer- 
ome Zigmond,  manager  of  the 
Avalon  Theatre  in  Grand 
Junction,  Colo.,  is  his  pen- 
chant for  sticking  new  angles 
on  gags  that  have  been  used 
before,  and  when  he  played  "The  Locked  Door"  he  brought 
his  showmanship  into  play  and  effected  a  stunt  that  had  them 
talking  for  days. 

First,  he  tied  up  with  the  Piggly-Wiggly  Grocery  Stores  and 
they  furnished  gratis  $25  worth  of  groceries  to  the  person  lucky 
enough  to  open  the  door  of  a  safe  lodged  in  the  lobby  of  the 
theatre. 

The  advantage  of  this  stunt  was  that  there  was  no  cost  for 
keys,  as  in  the  other  "Locked  Dcor"  gags  that  we  have  shown 
on  these  pages,  except  those  special  tie-ups  with  locksmiths; 
and  instead  of  a  lock,  Zigmond  used  a  safe  and  had  the  com- 
binations printed  on  a  circular  on  which  was  also  a  detailed 
explanation  of  the  contest  and  the  prize  to  be  awarded  as  well 
as  mention  of  picture,  theatre  and  playdates. 

It  was  possible  to  have  a  different  combination  on  every  slip 
at  no  more  cost  than  ordinary  circulars.  This  was  due  to  the 
printer  having  a  numbering  machine  and  turning  it  back  at 
every  hundred  and  changing  one  of  the  other  numbers. 

Zigmond  figured  that  there  is  a  certain  fascination  that  you 
get  working  a  safe  combination  that  does  not  surround  an 
ordinary  lock  and  key  stunt.  Most  persons  have  never  had  the 
opportunity  of  working  a  safe  and  the  people  in  Grand  Junc- 
tion seemed  to  get  a  lot  of  pleasure  out  of  it. 

And,  incidentally,  it  was  first  necessary  to  purchase  a  ticket 
at  the  box  office  before  one  was  entitled  to  work  the  safe 
combination. 

The  stunt  had  a  bunch  of  people  grouped  about  the  safe 
from  the  time  the  house  opened  until  it  closed  and  as  this  was 
the  first  time  the  gag  had  ever  been  used  it  met  with  more  than 
the  usual  amount  of  word  of  mouth  publicity  and  subsequent 
box-office  business.  And  as  this  is  what  Jerome  is  constantly 
striving  for,  it  seems  that  he  is  hitting  the  mark  quite  often. 


Walker  Says  It 
With  Pen  And  Ink 
From    Haver  straw 


Our  good  friend,  G.  W. 
Walker  of  the  Capitol  Thea- 
tre, Haverstraw,  N.  Y.,  be- 
lieves in  saying  it,  not  only  in 
words,  but  with  pen  and  ink 
sketches,  and  in  order  that  you 
—  may  better  understand  what 
we  are  talking  about,  we  have  reproduced  a  sketch  which  oc- 
cupied a  prominent  spot  in  one  of  his  letters  to  Club  head- 
quarters. 

Walker,  in  the  event  you  don't  know  it,  has  had  a  most  inter- 
esting career  in  the  show  business,  and  besides  has  spent  many 

years  at  cartoon  work  for 
many  publications,  includ- 
ing Motion  Picture  News 
about  fifteen  years  ago. 

Another  accomplishment, 
and  a  mighty  good  one,  too, 
is  his  being  a  projectionist, 
and  in  these  days,  when  the 
booth  is  both  the  heart 
and  the  mouth  of  the  mod- 
ern theatres'  entertainment, 
knowing  a  whole  lot  about 
projection  and  sound  equip- 
ment constitutes  a  most  im- 
portant portion  of  any  real 
manager's  work. 

That  he  headed  himself 
in  the  right  direction  has 
been  proven  by  the  fact  that  he  took  over  this  theatre  and,  be- 
sides managing  it,  he  is  the  sole  owner.  At  any  rate,  it  clearly 
demonstrates  that  if  his  ideas  of  theatre  management  and 
showmanship  were  not  all  they  should  be,  he  would  not  be 
meeting  with  the  success  that  he  is. 

We  would  like  to  hear  a  whole  lot  more  from  this  progres- 
sive showman  and  would  welcome  the  opportunity  of  saying 
more  about  him  on  the  pages  of  the  Round  Table  Club. 
What  do  you  say,  Walker?    Will  you  accommodate  us? 


It  Costs  You  Nothing 
to     Belong    to    the 

MANAGERS' 

ROUND    TABLE 

CLUB 


And  see  what  marvellous  benefits  you 
derive  from  this  organization! 


A  great  many  showmen  (we  know)  have  been 
just  on  the  verge  of  joining  the  Managers'  Round 
Table  Club,  but  have  neglected  to  do  so  largely 
through  oversight. 

We  suggest  that  YOU  get  full  information  about 
this  great  army  of  showmen  and  then  decide  once 
and  for  all  whether  you  want  to  join. 

The  mere  fact  that  so  many  live-wire  showmen 
already  belong  to  the  organization  —  that  they 
represent  the  cream  of  the  show-world  —  every 
branch  of  theatre  management — that  not  a  single 
one  was  induced  by  a  salesman  or  any  other  sort 
of  solicitation  other  than  through  the  actual  activi- 
ties of  the  Club  and  the  word-of-mouth  praise  that 
has  spread  from  one  end  of  the  world  to  the  other 
— but  joined  after  simply  reading  the  facts  about 
what  the  Club  does  for  its  members — all  these  are 
indications  that  it  is  worth  your  while  at  least  to 
get  these  facts  as  quickly  as  possible,  and  then  (if 
you  want  to)  join  and  get  the  benefits  that  such 
association  with  fellow  showmen  is  bound  to  bring. 

IT  HAS  ALMOST  REACHED  THE  POINT 
WHERE  IT  IS  NOT  A  QUESTION  OF  WHO 
BELONGS  TO  THE  CLUB— BUT,  WHO  DOESN'T 
BELONG  TO  IT! 


"All  For  One  And  One  For  All " 


July    5 ,     19  3  0 


Motion    Picture    N  etv  s 


43 


MANACEKJ'  ROUND  TADLE  CLUBi 


Scotch  Band  Was 
Means  For  Sewing 
Publicity  Tight 


Sufficient  evidence  that 
Ralph  Phillips  IS  ^^rfcre'^Tha,,:! 
Doing  Great  Work  nooga,  Term.,  is  displaying 
j~  _  _  .  . .    .  showmanship    is    seen    in    the 

On  Merchandising  recent  exploitation  stunt  he 
'  conceived    in   the   form   of   an 

"etiquette"  throw-away  to  plug  "Such  Men  Are  Dangerous." 

The  unique  herald  contained  a  list  of  seven  pertinent  ques- 
tions which  were  headed  by  the  title.  "Is  It  Correct?"  The 
questions  asked  the  correct  thing  to  do  under  certain  circum- 
stances and  according  to  first  hand  reports  right  from  Ralph 
himself  the  questions  caused  more  word-of-mouth  publicity  than 
anything  he  has  tried  in  months.  The  novelty  tied  in  with  the 
picture  by  closing  with  "Whether  these  are  right  or  wrong,  you 
must  see  Elinor  Glyn's  smart  society  romance  "Such  Men  Are 
Dangerous." 

In  addition  to  this,  his  activities  also  numbered  window  tie- 
ups  in  jewelry  stores,  florists'  shops,  men's  clothing  stores,  la- 
dies' dress  shops,  a  book  store  window  display,  three  days  radio 
announcement  in  advance  and  an  essay  contest  on  "Should  a 
pretty  girl  ever  marry  for  wealth  alone?"  which  was  suggested 
by  the  theme  of  the  picture. 

These  numerous  activities  resulted  in  the  theatre  doing  better 
than  average  business.  We're  glad  to  note  that  Ralph  is  step- 
ping out  and  selling  his  shows  down  there  and  we  know  he  will 
continue  the  active  work. 

The  photo  we  are  reproduc- 
ing below  will  show  you  what 
a  "natural"  the  "Cohens  and 
Kellys  in  Scotland"  offered  to 
Chris  Georgas,  manager  of  the 
Classic  Theatre  in  Owen 
Sound,  Ontario,  Can.,  when  it 
came  to  exploiting  it  and  how  he  exploited  it. 

With  Scotch  bands  abounding  around  the  cities  of  the  vari- 
ous provinces,  Georgas  was  enabled  to  recruit  an  outfit  of 
Highlanders  and  have  them  parade  about  town  plugging  the 
picture.    The  seven   men.  preceded  by  a  youngster   in   uniform 

i  <  leorgas'  heir  by 
the  way),  bearing  a 
banner  plugging  the 
picture,  attracted 
plenty  of  attention 
tn  the  show  at  the 
Classic. 

The  band  paraded 
about  the  main 
streets  and  the  more 
thickly  populated 
neighborhoods,  caus- 
ing windows  to  be 
raised  and  heads 
stuck  out.  The  value 
of  the  stunt  was  seen 
in  the  subsequent  business  that  marked  the  run  of  the  film. 
We  think  that  exploitation  angles  of  this  sort  should  prove 
especially  well,  considering  where  Georgas  is  located,  and  from 
what  we  have  seen  of  his  work  to  date  we  believe  he  is  of  the 
same  opinion. 

We  are  glad  to  see  that  he  is  displaying  showmanship  along 
these  lines  and  we  know  that  he  will  keep  it  up.  How  about 
it,  Chris?  You  know,  to  keep  along  with  the  leaders  in  the 
Canadian  division  of  the  Club,  you  have  to  be  pretty  active; 
in  fact,  you  have  to  be  active  all  the  time.  So  keep  us  posted 
on  whatever  else  you  are  doing  so  that  we  may  rank  you  in  the 
position  your  stunts  entitle  you  to.    Oke? 

•    In  order  to  sell  his  picture, 

"The     Golden     Calf"     to    the 

residents     of     Ogden,     Utah, 

R.    C.    Glasman,    manager    of 

the     Orpheum     Theatre,     did 

some    "ankling"    around    and 

promoted  a  special  contest. 

The  tie-up  was  made  with  a  Knitting  Company  who  put  out 

4,000  cards   calling  attention   to   the   fact   that    El    Brendel   was 

unusually  interested   in   hosiery   that   they   (the    Knitting   Co.) 

were  having  a  contest  somewhat  similar  to  that  in  the  picture. 


HHHHH 


Glasman  Promoted 
Free  Printing  To 
Plug   His   Picture 


Program  Reader 

Mere  is  an  interesting  program  reader  used  as  one  of  a  series 
by  J.  J.  Dempsey  at  the  Strand  Theatre  in  Dorchester,  Mass. 
We  recommend  it  to  any  theatre  whose  policy  permits  the  use 
of    material    of    this    kind. 

Pride  is  a  natural  human  trait  possessed  in  some  degree  by 
all  of  us.  It  has  its  outlets  in  different  degrees  and  its  objects 
embrace  things  both  material  and  imaginary.  We  may  be 
justly  proud  of  the  ownership  of  a  home,  and  we  speak  of  it  as 
any  proud  owner  would,  dwelling  with  honest  feeling  on  its 
beauty,  its  location,  its  modern  improvements  and  comfort. 
We  may  be  proud  of  our  car  and  boast  about  its  speed,  its 
pick-up,  its  dependability  and  the  mileage  we  get  on  gas.  We 
may  be  proud  of  an  infinity  of  things  from  a  golf  club  to  a 
mansion.  And  why?  Because  in  the  joy  of  possession  is  inter- 
mingled the  pride  that  they  represent  our  choice,  our  selection 
of  these  particular  objects  from  any  number  of  others  which 
we  might  have  chosen. 

And  then  why  should  we  not  have  that  same  feeling  toward 
the  theatre  we  have  chosen  as  our  regular  place  of  motion  pic- 
ture amusement?  It  cannot  be  denied  that  today  the  theatre 
is  one  of  the  strongest  factors  in  American  life.  The  weekly 
attendance  throughout  the  country  in  theatres  of  all  kinds 
emphasizes  this  fact.  The  fact  that  you  are  here  is  evidence 
that  you  have  chosen  this  theatre  as  your  theatre.  You  have 
chosen  it  from  a  number  of  others  for  various  reasons,  its 
proximity,  its  structural  beauty,  its  high-class  programs,  its 
smooth  running  shows  and  its  service.  In  other  words,  it  is 
another  possession  of  yours  and  which  on  that  account 
should  on  occasions  be  the  recipient  of  praise  to  those  who 
have  not  become  acquainted  with  it.  It  is  a  just  pride.  We 
do  not  believe  that  anywhere  is  there  a  neighborhood  theatre 
that  exceeds  this  one  in  the  attributes  of  a  good  theatre, 
and  for  this  reason  we  are  proud  and  would  like  to  pass  this 
feeling  on  to  you  because  it  is  on  our  part  not  only  a  feeling 
of  pride  for  the  beautiful  theatre  we  have,  but  a  bigger  and 
better  pride  in  the  fact  that  we  are  proud  of  you,  as  our  patrons, 
and  we  just  can't  help  telling  you  about  it. 

The  copy  on  the  card  further  stated  that  a  young  lady  dis- 
playing hosiery  would  be  in  the  store  window  from  2  to  5  P.M. 
on  the  two  days  current  with  the  showing  of  the  picture.  And 
all  that  was  necessary  to  win  one  of  the  prizes  was  to  guess  the 
size  of  the  calf  of  the  girl's  leg. 

The  estimates  were  made  on  the  card  that  had  been  dis- 
tributed in  advance.  So  popular  was  the  stunt  that  there  were 
over  250  guesses  handed  in  on  the  first  day  and  nearly  a  thou- 
sand more  on  the  next  day. 

The  other  side  of  the  card  distributed  by  the  Knitting  Co. 
carried  copy  about  the  picture,  theatre  and  playdates  as  well  as 
tying  up  the  contest  to  the  picture. 

The  stunt  proved  very  popular  as  was  evidenced  from  the 
returns  submitted  and  was  an  excellent  medium  for  advertising 
the  picture. 

An  angle  that  helped  a  lot 
Robert    C.    FrOSt      towards    selling    "Young ;    Ea- 

gles  to  the  residents  of  Birm- 
PlaCed  Plane  In  ingham,  Ala.,  was  the  stunt 
t«  r^e     rr\t  pulled    by    Robert    C.    Frost, 

£  rOnt  Ol  1  heatre  manager  of  the  Strand  Thea- 
=^^=^^=^^=^^=^i  tre  in  Birmingham,  Ala.,  when 
he  parked  a  home-made  aeroplane  in  front  of  the  house. 

The  aeroplane  was  obtained  through  the  Southern  Aircraft 
Corp.,  and  remained  on  display  in  front  of  the  theatre  for  the 
entire  week  in  which  the  picture  played. 

The  plane  attracted  such  enormous  crowds  from  the  minute 
it  was  placed  in  front  of  the  theatre  throughout  the  entire 
engagements  that  it  was  necessary  to  place  a  guard  about  the 
plane  in  order  to  keep  people  from  molesting  it. 
-  Neatly  printed  cards  were  placed  on  the  plane  at  various 
parts,  the  cards  offering  sales  copy  about  "Young  Eagles,"  play- 
dates,  etc. 

As  this  happened  to  be  the  first  time  that  the  gag  had  ever 
been  used  in  the  city,  it  proved  to  be  very  effective  and,  as  a 
result,  the  house  received  a  lot  of  valuable  publicity.  As  we  are 
acquainted  with  the  past  work  of  this  showman,  we  know  that 
he  covered  many  more  angles  in  the  campaign,  all  of  which 
tended  towards  the  complete  merchandising  of  the  attraction. 


44 


Motion   Picture    News 


July    5,     1930 


MANAGE  l?r  KCIJND  TABLE  CLUC 


CI  VIC      CONTA  C  T S 

(From  Fox  West  Coast  "Now") 

By  0.  FRED  GLASS 
Manager  McCook  (Neb.)  Theatre 

In  the  following  I  have  suggested  only  those  things 
we  have  actually  done  and  are  doing  day  by  day: 

I  believe  in  being  an  active  member  of  the  Chamber 
of  Commerce,  knowing  the  secretary  and  helping  him 
in  his  problems.  I  am  on  the  entertainment  committee, 
furnish  entertainment  for  conventions,  especially  the 
Teachers  Convention;  through  them  you  contact  your 
kids.  Tie  up  with  city-wide  clean-up,  paint-up  week,  etc. 
Find  we  can  be  of  great  assistance  to  this  organization 
and  in  return  find  they  can,  and  do,  help  us  in  many 
ways  and  forget  that  we  operate  a  chain  theatre. 

I  belong  to  as  many  civic  clubs  as  possible  and  try 
to  be  active.  I  am  a  member  of  the  Rotary  and  on  the 
entertainment  committee.  Gave  paper  on  the  value  of 
the  theatre  to  the  community  at  one  of  their  luncheons. 
Belong  to  the  Y.  M.  C.  A.,  play  on  their  athletic  teams, 
help  furnish  transportation  to  games,  work  on  their 
membership  drives.  The  Elks  are  a  live  organization;  I 
belong  and  am  on  their  entertainment  committee,  and 
promote  their  fight  cards  for  them. 

I  know  the  officers  of  the  Women's  Clubs.  Have  pro- 
moted local  home  talent  plays  for  their  benefit  fund, 
have  tied  up  with  percentage  shows  to  raise  funds  for 
them,  gave  a  paper  at  one  of  their  meetings  explaining 
the  theatre's  place  in  the  community,  and  always  invite 
their  officers  to  previews  on  Educational  pictures. 

We  gave  the  Girl  Scouts  percentage  of  shows  on  out- 
side tickets  sold  to  raise  funds  for  their  organization 
and  send  girls  to  summer  camp  who  could  not  afford 
to  go.  They  believe  in  us. 

We  run  trailers  reading  "Attend  Church  Some  Place." 
I  know  all  ministers  personally,  play  on  their  volley 
ball  team  and  always  invite  them  to  previews  on  Edu- 
cational pictures. 

I  know  all  city  officials  personally  and  always  ask 
their  permission  to  use  streets  on  special  ballyhoo.  I 
feel  that  they  are  with  us  100  per  cent. 

We  know  our  Board  of  Education,  the  principals  and 
teachers.  We  find  that  one  of  the  best  means  of  becom- 
ing acquainted  with  each  teacher  is  to  give  tickets  to 
all  grades,  boy  and  girl  having  highest  or  best  grade 
each  semester,  both  college  and  school. 

Unique  lobby  displays  and 
lobby  stunts  have  long  been  a 
source  of  considerable  discus- 
sion among  the  Club  members 
and  this  stunt  that  we  are 
passing  along  is  the  idea  of 
J.  J.  Cahill,  manager  of  the 
Brockton  Theatre  in  Brockton,  Mass.,  which  he  used  in  con- 
nection with  "The  Vagabond  King,"  deserves  a  word  or  two. 
He  secured  the  services  of  a  group  of  boys — members  of  the 
Guarde  de  Honeure  of  the  French  colony.  These  boys  in  full- 
dress  uniform  placed  themselves  on  the  approach  to  the  ticket- 
taker,  with  sabres  crossed,  in  such  a  manner  that  patrons  had 
to  walk  under  an  arch  of  crossed  sabres. 

This  stunt  was  used  at  the  afternoon  and  evening  peak 
hours.  One  group  of  boys  would  take  their  stand  and  when 
tired  they  would  be  relieved  by  another  group. 

The  effectiveness  of  the  stunt  was  enhanced  by  the  fact  that 
the  lobby  of  the  theatre  was  made  over  into  a  castle,  so  that 
patrons  went  into  the  portals  of  the  castle,,  bought  their  tickets, 
then  passed  under  the  arch  of  sabres  to  give  their  tickets  to  the 
ticket-taker. 

About  the  only  thing  that  we  find  lacking  in  connection  with 
this  story  is  a  photo  and  we  hope  that  when  "J.  J."  sends  us 
in  his  next  stunt  that  he  will  include  one  or  two  with  it. 


A  Guard  Of  Honor 
Aided  Cahill  On 
Publicity   Stunt 


Leonard  Grossman 
Discusses  Merch- 
andising    In    Cuba 


In  our  daily  quest  for  novel 

ideas  to   present  to  the  Club 

members  we  have  found  that 

a  good  many  may  be  obtained 

by  becoming  acquainted  with 

the    work    of    showmen    from 

"  other    countries    and    in    this 

article  we  are  going  to  tell  you  of  the  methods  used  by  Leonard 

Grossman,  manager  of  the  Teatro  Encanto  in  Havana,  Cuba, 

to  bring  them  in. 

Along  with  this  little  story  we  are  presenting  a  few  samples 
of  the  newspaper  advertising  that  he  turns  out  and  if  you'll 
examine  it  closely  you  will  notice  how  cleverly  he  has  "localized" 
it  and  used  copy  of  a  forceful  nature.  As  we  feel  that  you 
would  be  interested  in  learning  of  what  he  does,  in  his  own 
words,  we  are  reprinting  the  letter  exactly  as  received. 

"As  in  the  States,"  writes  Grossman,  "our  policy  is  a  con- 
tinuous performance  with  a  program  made  up  of  news,  shorts, 
and  features.  Due  to  language  difficulties  we  show  very  few 
all  talkies  and  those  only  of  the  very  best,  which  includes  among 
them  the  pick  of  the  musical  revues.  Most  of  the  exchanges 
are  inserting  superimposed  titles  in  their  pictures  and  in  this 
way  the  general  gist  of  the  plot  is  given  to  the  Latin  public. 

"Our  audiences  down  here  shop  for  entertainment.  They 
know  what  they  want  and  we  can't  get  them  to  come  unless  we 
have  the  goods.  They  eat  up  the  heavy  love  stuff,  and  with  the 
exception  of  Harold  Lloyd,  who  is  one  of  their  biggest  favorites, 
they  care  nothing  about  comedy.  They  pick  their  stars  and 
stick  by  them. 


"One  of  our  greatest  problems  is  exploitation.  Due  to 
municipal  regulations  and  red  tape,  ballyhoo  and  stunts  are 
hard  to  put  across.  Merchants  in  Cuba  are  not  far  enough 
advanced  to  tie  in  with  the  theatre  for  a  co-operative  stunt  but 
we  are  getting  to  the  point  where  we  can  make  them  see  the 
advantages.  During  the  last  year,  due  to  the  excellent  work 
of  our  Mr.  Ferrera  we  have  been  able  to  crash  the  newspapers 
for  all  sorts  of  free  space. 

"We  try  to  run  our  houses  as  near  as  possible  to  the  deluxe 
style  in  which  the  States  houses  are  operated  and,  considering 
local  conditions,  I  hope  I  may  be  pardoned  for  saying  that  we 
are  doing  it  very  well.  Our  attaches  are  well  trained  and  very 
courteous." 

Thanks,  Leonard  for  letting  us  see  this  and  we'd  like  you  to 
know  that  from  the  reports  drifting  into  Club  headquarters  we 
know  that  you  are  running  your  theatre  in  tip-top  style.  We 
are  sure  that  the  rest  of  the  Club  joins  us  in  saying  that  it  is 
certainly  a  pleasure  to  know  how  you  are  selling  your  shows. 
Let's  hear  from  you  again. 


Notice  to  Members 


PLEASE  be  sure  to  notify 
the  Chairman  of  any  change 
of  address. 

—THANK  YOU. 


July    5,     1930 


Motion   Picture    News 


45 


MANAGE  I?!'  KCLND  TABLE  CLUB 


Mgr.  Lenny  Freund 
Deserves  A  Comp- 
liment  On    Record 


In  this  era  of  rapid  changes 
of  theatre  managers  in  and 
around  New  York,  any  in- 
stance of  a  man  lasting  for 
over  a  year  or  two  immediate- 
ly calls  for  a  fanfare  of  trum- 
pets  and  a  great  big  set  of 
cheers.  And  into  this  showmanship  limelight  steps  a  young 
gentleman  answering  to  the  name  of  Leonard  Freund,  now 
managing  the  Albemarle  Theatre,  one  of  the  ace  houses  on 
the  A.  H.  Schwartz-Century  Circuit  of  Brooklyn  and  Long 
Island. 

"Lenny,"  from  what  I  recall,  started  some  seven  years  ago 
as  an  usher  for  this  same  circuit,  and  he  attracted  our  atten- 
tion because  his  sponsor,  none  other  than  Joe  ("stud")  Spring- 
er, insisted  on  annoying  us  about  this  guy  Lenny's  great  apti- 
tude for  theatres  and  theatre  work. 

However,  Joe's  high  opinion  must  have  been  based  on  more 
than  applesauce,  as  witness  Lenny's  rise,  with  unusual  rapidity, 
from  usher  to  head  usher,  then  to  Assistant  Manager  and  on 
to  House  Manager,  including  so  tough  a  baby  as  the  Century 
Theatre  in  the  gas-tank  section  of  Flatbush,  etc.,  until  he  took 
over  the  reins  of  the  Marine,  a  house  of  questionable  business 
while  it  was  being  built,  but  how  it  clicked  under  Lenny's  hand- 
ling is  now  a  matter  of  record  and  he  earned  the  respect  and 
admiration  of  everyone  on  the  Century  Circuit. 

At  times  he  was  called  upon  to  step  into  other  "sick"  babies, 
but  he  always  came  back  to  his  pet,  the  Marine,  until  recently 
he  answered  orders  and  went  into  the  Albemarle,  and  we  don't 
doubt  for  a  moment  that  under  his  capable  direction  this  house 
will  also  respond  to  his  methods  and  management. 

Now,  we  have  not  started  to  write  this  as  a  glowing  tribute 
to  his  ability  and  as  a  testimonial  of  his  rapid  advancement 
since  he  started  his  career  in  the  show  business.  Our  real  ob- 
ject, if  you  must  know,  was  to  encourage  other  "youngsters" 
to  strive  for  what  Fruend  has  accomplished,  but  we  can  hardly 
do  him  the  injustice  of  not  paying  him  a  compliment  he  so  well 
deserves,  and  that  is,  his  respect  and  admiration  for  the  circuit 
employing  him. 

It  had  become  so  tiresome  to  listen  to  grudge-bearers  that 
it  was  like  a  genuine  tonic  to  hear  Lenny  rave  about  the  Cen- 
tury Circuit  and  his  immediate  superiors.  Maybe  he  never 
gave  a  thought  while  he  was  talking  that  he  was  providing  us 
with  the  very  "meat"  we  needed  for  a  story  of  this  kind,  but 
knowing  Freund  as  we  do,  and  we  know  him  for  over  seven 
years,  we  feel  that  we  are  not  violating  his  confidence.  (A 
thing  we  have  never  done  before  and  never  will  do  in  the 
future,  if  we  can  help  it.) 

A  lot  of  you  boys  who  are  taking  the  little  time  necessary  to 
read  about  this  "answer  to  a  circuit's  prayer"  might  profit  by 
the  moral  of  the  story.  Which  in  this  case  happens  to  be,  "Give 
your  bosses  everything  you've  got  in  you,  and  you  will  be 
surprised  to  find  that  you  will  be  rewarded  accordingly." 

Freund's  name  is  by  no  means  new  to  the  Club  pages,  and  if 
you  will  refer  to  past  issues  you  will  find  that  many  of  his  ac- 
tivities have  appeared  from  time  to  time  and  they  usually  con- 
tained many  interesting  items,  practical  for  lots  of  theatres  lo- 
cated in  both  neighborhood  theatres  as  well  as  the  average 
small  towns.  But  we  grabbed  at  the  chance  of  passing  along 
something  more  intimate  about  him  because  he  represents  the 
type  of  go-getting  showman  that  the  business  is  sorely  in  need 
of.  Some  day,  in  the  not-too-distant  future,  we  are  going  to 
make  Lenny  address  a  crowd  of  Club  members  and  we'll  bet 
our  last  dollar  that  his  enthusiasm  for  the  show  business  will 
be  positively  contagious. 

As  we  well  know,  Freund  is  "sunny"  by  nature  and  has  that 
happy  faculty  of  spreading  friendship  to  everyone  he  comes  in 
contact  with.  There's  an  asset  we  could  all  afford  to  cultivate. 
Maybe,  even  you,  could  start  to  keep  that  in  mind  and  see  if 
it  doesn't  cause  favorable  comment  from  those  merchants  or 
patrons  who  have  occasion  to  come  to  you  for  something  or 
other.  And  since  it  generally  works  out  so  nicely,  it  is  deserv- 
ing of  a  trial. 

Here's  hoping  that  Lenny  Freund's  future  will  hold  lots  more 
of  interest  to  those  of  us  who  have  found  his  past  so  interest- 
ing. As  for  his  further  activities  along  the  lines  of  exploita- 
tion and  theatre  operation,  we  know  that  he  will  keep  his 
brother  members  and  our  other  readers  posted  by  sending  us 
all  the  details.     Right? 


"The  Showman's 
Calendar  " 

AN  EXCLUSIVE  CLUB  FEATURE 


Check  up  on  these  dates  each  week  and  see  how 
you  can  turn  them  into  "money  dates"  for  your 
theatre. 

JULY 

July  13th  Gen.  B.  Forrest  Birthday  (Tenn.). 

July  17th  Munoz  River  Day  (Porto  Rico). 

July  17th  Sherman's  March  to  Sea— 1864. 

July  18th  America's  Successful  Counter-at- 

tack at  Chateau  Thierry. 

July  21st  Battle  of  Bull  Run— 1861. 

July  24th  Pioneer  Day— Utah. 

July  25th  Occupation  Day  (Porto  Rico). 

Julv  27th  Dr.    Barbosa's    Birthday    (Porto 

Rico). 

July  27th  Wireless  between  Japan  and 

United  States— 1915 

July  31st  Lafayette  arrives  from  France — 

1777 

These  are  good  months  to  promote  "Rainy  Day 
Klubs"  and  other  kiddie  gags! 

AUGUST 

Aug.  1st  Beginning  of  World  War — 1914. 

Colorado  Day  (Colorado). 
Aug.  2nd  President  Harding's  Death— 1923. 

Birthday    of    Queen    Mother 
(D.  E.  I.). 
Aug.  4th  Civic  Holiday. 

King's  Birthday  (S.W.  Africa). 
Aug.  11th  Fulton's  First  Voyage  in  America 

—1807. 

Can  you  tie  any  of  the  above  events  into  your 
theatre's  activities? 

And  don't  overlook  the  many  local  events  that 
are  constantly  turning  up  right  in  your  own  town, 
county  or  state. 

Keep  an  eye  on  "The  Showman's 
Calendar'1   for   an   advance   tip   on 
Suture  holidays  and  events. 


46 


Motion    Picture    N  c  w  s 


J  u  I  v 


1930 


LOST  AND  FOUND ! ! ! 


Send  Us  the  Blank  —  We'll  ] 
Do     the     Rest     for     You!  J 


MANAGERS'  ROUND  TABLE  CLUB, 
729  Seventh  Avenue, 
New  York  City. 

I  would  like  to  learn  the  whereabouts  of 


His  last   known  address  was    

City     State 

He  was  last  employed  by 

I  last  corresponded  with  him  on   (date) 

Remarks  (Include  here  any  other  information  that  will  guide 
us  in  helping  you  locate  this  party.) 


SIGNED    

ADDRESS    

CITY    STATE 


Krier  Put  Plenty 
Of  High  Hatting  On 
For  This  Campaign 


This  photo  we  are  showing 
will  let  you  see  that  John  N. 
Krier,  manager  of  the  Colum- 
bia Theatre  in  Davenport,  la., 
is  right  there  with  the  goods 
when  it  comes  to  "Puttin'  On 

the  Ritz"  at  the  box-office,  as 

well  as  telling  the  town  about  it. 

The  Chief  of  the  Theatre's  Service  Staff  put  on  a  complete 
suit  of  evening  attire  including  the  high  silk  hat,  gloves  and 
cane.  A  car  that  had  been  promoted  from  the  Hudson  agency 
was   used   in   driving   this   well-dressed    man   about   town ;    the 

chauffeur   being   dressed   in 
regular  chauffeur's  uniform. 
The  car  made  a  tour  of 
the      business      district, 
schools,    and    other    places 
where    there    were    people. 
The  car  would  stop  at  these 
various     places    where    the 
man  in  the  evening  clothes 
would  pass  out  calling  cards 
reading,  "I  am  not — HAR- 
RY   RICHMAN— You  can 
see  him  in  'PUTTIN'   ON   THE   RITZ'  starting  Saturday  at 
the  Columbia  Theatre."    The  spare  tires  on  both  front  fenders 
carried  a  disc  on  which  was  imprinted  the  title  of  picture. 

The  stunt  went  over  great  and  if  the  rest  of  the  work  that 
Mr.    Kriti    turns   out    is   of  tlii^   sort    we   know   that   it   will   click. 


►4    -  k  * 

w""'^ 

M                 — >< 

l  Jim  kfe_ 

ft 

^ 

/ 

Matt  Press  Pulled 
A  Corking  Stunt 
On  Treasure  Hunt 


TREASURE  HUNT£ 

"HOLD  EVERYTHING" 


Come   On,   Shoppers 

TREASURES 

Tr»<j.   D.r.  Jul,   3rd 


.  "Thar's  gold  in  them  thar 
hills  of  Hope,"  shouts  Matt 
Press,  the  manager  of  the 
Saenger  Theatre  in  the  Ar- 
kansas town.  And  he  ought 
to  know  for  he  engineered  a 
^^=^^^=^i^=^=;  Treasure  Hunt  recently  that 
had  them  talking  from  the  time  it  started  until  a  week  after 
it  finished. 

Six  coming  attractions  were  arranged  in  a  group  and  Matt 
labeled  them  the  "Treasures  of  the  Show  World."  This  served 
to  giv.e  him  a  wedge  to  start  his  Treasure  Hunt.  And  what  an 
affair  it  was.  He  started  his  advertising  in  the  newspaper  by 
working  on  his  regular 
space  and  wound  up 
with  a  full  page  co- 
operative ad  that  broke 
on  the  day  of  the  hunt 
contest.  Nearly  every 
merchant  in  town 
plugged  the  novel 
angle  and  in  the  ad 
you'll  notice  the  Kiddie 
Klub  plug  that  he  gets. 
The  kids  who  par- 
ticipated in  the  hunt 
were  invited  to  line  up 
at  the  theatre  at  10 
o'clock  on  the  morning 
of  the  hunt  and  the 
mob  of  kids  who  ap- 
peared were  divided  off 
in  groups  of  100.  Each 
division  was  placed  in 
charge  of  a  boy  who 
acted  as  leader.  The 
itinerary  was  so  ar- 
ranged that  the  various 

groups  would  not  appear  at  the  local  shops  at  the  same  time. 
The  bands  were  conducted  about  the  entire  town  and  the  cry 
of  "Hold  Everything"  (Press's  first  picture  of  his  six)  was  heard 
by  every  resident. 

Five  hundred  gifts  had  been  purchased  from  a  novelty  house, 
the  Coco  Cola  Company  furnished  drinks,  which  were  dis- 
tributed by  one  of  their  local  dealers,  a  fruit  company  donated 
their  product,  another  company,  ice  cream,  and  other  merchants 
donated  candy  and  pop  corn.  The  kids  surged  all  over  the  town 
and  received  the  various  awards  and  after  covering  every  spot 
indicated  in  the  Treasure  Hunt  route  they  returned  to  the 
theatre  where  games  were  conducted,  announcements  made  and 
the  awards  given  away  to  the  more  fortunate  of  the  hunters. 
At  the  conclusion  of  a  comedy  that  was  shown  them  the  young- 
sters were  dismissed  and,  with  dirty  hands,  faces,  and  shoes 
covered  with  dust,  they  returned  home  to  clean  up  for  the 
evening  meal  and  look  forward  to  Matt's  next  hunt. 

It  was  only  a  short  while  ago  that  we  ran  a  box  on  the  value 
of  these  Treasure  Hunts  and  we  are  glad  to  note  that  Matt 
thinks  enough  of  them  to  use  one.  This  is  an  excellent  time 
of  the  year  for  you  to  pull  a  stunt  of  this  kind  and  with  the 
schools  closed  you  should  be  able  to  do  a  lot  of  planning  and 
cover  a  lot  of  other  angles.  So  if  you  think  you  can  use  this 
stunt  in  your  town  go  to  it  and  we  are  sure  that  the  good-will 
derived  from  it  is  bound  to  react  towards  your  box-office. 


JOHN  V.  WARD  Says; 

"/  certainly  spend  a  pleasant  hour  perusing  the 
pages  of  the  MANAGERS'  ROUND  TABLE  sec- 
tion, since  you  have  started  this  department.  I 
look  forward  eagerly  each  week  to  receiving  my 
copy  of  MOTION  PICTURE  NEWS." 

Manager,    Capitol    Theatre, 
Niagara  Falls,  Ont.,  Canada. 


July    5,     19  3  0 


Motion   Picture   News 


4/ 


MANAGercr  round-table-,  club 


Special  Matinees 
For  Ladies  Boosted 
L.    Mumford's    Biz. 


CothstranD 

^  Summit,  a 


BiM  p.  ■ 


"Not  a  toast  to  the  ladies," 
shouts  Leon  O.  Mumford, 
managing  director  of  the 
Roth-Strand  Theatre  in  Sum- 
mit, New  Jersey,  "but  a  guest 
matinee  for  them." 
iii^==i^.^^^^:^=^^^  Being    a    showman    who    is 

always  on  the  alert  towards  boosting  his  stock  along  the  line 
of  female  patronage,  Leon  in  the  past  has  used  a  number  of 
excellent  angles  that  he  has  found  to  be  very  valuable  box- 
office  builders.  This  latest  stunt  of  his,  according  to  reports, 
clicked  very  well  in  his  town.  When  he  played  "Ladies  of 
Leisure"  he  felt  that  it  was  the  ideal  time  for  a  guest  matinee 

so  to  that  end  the  ad  we  are  repro- 
ducing was  inserted  in  the  local 
newspaper.  By  studying  the  copy 
you  can  get  the  drift  of  the  stunt 
and  if  you  care  to  use  it  we  are  sure 
that  it  will  prove  as  profitable  to 
you  as  it  did  for  Leon.  In  addition 
to  putting  the  ad  containing  the 
coupon  in  the  paper,  it  was  also 
inserted  in  with  the  house  organ. 
Coupons  were  also  handed  out  at 
the  theatre,  and  about  the  town. 

All  wise  showmen  know  that  a 
great  deal  depends  on  the  patronage 
of  women  and  when  laying  out 
their  campaigns  they  take  especial 
care  to  see  that  they  have  a  couple 
of  angles  that  will  appeal  to  the 
ladies  so  it  will  pay  you  to  put 
Leon's  stunt  away  for  future  use 
and  when  you  have  a  chance  you 
might  be  able  to  include  it  in  with 
your  campaign.  Thanks,  Leon,  for 
passing  this  one  along  to  us  and 
remember  to  keep  us  wised  up  on 
what  else  you  are  doing  to  put  the  Roth-Strand  over  in  a  show- 
manlike manner. 


LAST  DAY.  TUESDAY.  JUNE  1*— 

John  Gilbert  in  "Redemption" 

will)  RENEE  ADOBEE  and  CONRAD.  NAOBL 
Path*  ".*•  Him  »iinl!,--Ha<io<**-  f  Be  Ha 


WEDNESDAY.  JUNE  18— One  Dajr  Only— 

Joan  Bennett  in  'Crazy  That  Way" 

INETH  Mat 


with  KENN 


icKENNA  and  SHARON  LYNN 


THURSDAY.  JUNE  !»— One  Da/  Only— 

SADIES  OF  LEISURE" 

Bat-bar 
Ralph  Cravi 
Hi-* 


LADIES'   GUEST    MATINEE 


ROTH9TKAND  THEATER 


FRIDAY' and   SATURDAY.  JUNE  20.  21  — 

RICHARD  DIX  in 
"7  KEYS  TO  BALDPATE" 

with  MIRIAM  SEECAR  and  LUCIEN  LITTLEFIELD 

KUIl    JIM   O.W,  -•*•**    »«».<.-  MlMJ    (•*«• 

SATURDAY*  UfATINfeE  SPECTAI^-     • 

Willie  Collier,  Jr-  in  *The  Melody  Man" 


Ray  Meyersick  Had 
To  Do  Something 
So   He   Tried   This 


Another  of  the  live-wire 
showmen  on  the  Inland  Thea- 
tres Incu  Circuit  who  seems 
to  be  headed  for  a  front  row 
place  in  the  merchandising 
end  of  his  group,  along  with 
Frank  Hill,  Junior  Mercy,  Bill 
Adams  and  the  rest,  is  Ray  Meyersick,  manager  of  the  Liberty 
Theatre  in  Kennewick,  Washington. 

Ray  used  a  lobby  stunt  recently  on  "Her  Golden  Calf"  that 
attracted  a  lot  of  attention  to  the  show  he  was  selling.  He 
secured  a  wax  model  leg  used  for  displaying  hosiery.  He  then 
constructed  a  background  made  of  attractively  painted  beaver- 
board  and  placed  stills  all  about  it.  A  hole  was  inserted  in 
the  back  of  the  display  and  the  leg  model  stuck  through  it. 
The  finished  effect  was  a  wow.  It  looked  as  though  someone 
had  stuck  her  leg  through  the  hole  and  was  trying  to  extricate 
it.  The  display  created  a  good  bit  of  comment  especially  from 
the  men  and  as  it  was  located  in  a  most  advantageous  position 
— enhanced  by  a  spot  playing  upon  it — it  was  bound  to  be  seen. 
We  had  a  photo  showing  this  display  but  unfortunately  it  was 
too  dark  for  reproduction  and  we  were  forced  to  leave  it  out. 
Another  stunt  that  was  pulled  in  connection  with  the  mer- 
chandising of  this  show  was  good  for  a  lot  of  laughs.  Ray 
and  one  of  the  men  on  his  staff,  went  about  town,  with  a  tape 
measure  and  pencil  and  pad,  taking  the  measurements  of  the 
calves  of  beautiful  girls.  They  explained  the  stunt  to  the  young 
ladies  by  telling  them  that  the  most  perfect  calf  would  be 
awarded  free  tickets  to  the  theatre.  Of  course,  no  perfect  calf- 
was  found,  since  the  gag  was  only  for  the  purpose  of  causing 
a  lot  of  comment  on  the  picture,  and  as  it  did  just  that,  Ray 
was  satisfied.  In  fact,  he  was  more  than  satisfied.  For  when 
the  crowds  began  to  arrive  for  the  showing  of  the  film  he  knew 
that  his  showmanship  had  helped  a  lot  to  put  it  over.     Right? 

WEAR   YOUR  CLUB  PIN 


DO    YOUR    BIT! 

That  most  dreaded  of  all  show  seasons  is  upon 
us.  Summer.  And  with  the  arrival  of  summer 
and  the  "dog  days,"  the  showman  has  plenty  to 
do.  He's  got  to  plug  his  cooling  plants  and  tell 
people  that  they  should  come  to  his  theatre  on  the 
hot  summery  nights  instead  of  sitting  at  home  on 
the  front  porch  sipping  lemonade. 

It's  not  an  easy  job  he  has  and  it's  for  that  rea- 
son alone  we  are  of  the  impression  the  Club  pages 
should  be  chockfull  of  helpful  summer  sugges- 
tions. It  doesn't  make  any  difference  where  you 
are  located  or  what  might  be  the  size  of  your 
house.  GIVE  US  YOUR  "TEN  CENTS  WORTH," 
because  the  daily  newspapers  will  tell  vou  anv  dav 
what  John  D."  expects  for  his  "TEN  CENTS 
WORTH." 

Perhaps  right  now  you  are  using  something  for 
which  your  brother  showman  would  be  grateful 
to  you  for  life  if  he  knew  about  it.  Or  perhaps 
you  have  something  and  want  to  pass  it  along  to 
every  showman  in  the  world.  Well,  brother,  let 
us  state  right  now  that  there  is  no  organization 
in  any  of  the  six  continents  better  able  to  keep  in 
touch  with  the  real  "field  workers."  We've  proven 
it.    Look  at  our  offspring  in  Australia! 

"Dog  days,"  do  not  mean  that  you  must  lie  idle 
and  wait  for  fall  to  roll  around,  before  you  decide 
you  can  pull  some  stunts  worthy  of  recognition 
on  YOUR  Club  pages — stunts  that  you  KNOW  are 
good.  Forget  all  that.  Let  us  have  what  you  are 
doing  now.  What  matter  whether  it  is  little  or  big 
BECAUSE  THIS  IS  THE  TIME  OF  THE  YEAR 
WHEN  SHOWMEN  NEED  IDEAS  MOST  AND 
WHEN  THE  "ONE  FOR  ALL  AND  ALL  FOR 
ONE"  SPIRIT  STANDS  OUT. 


HowardClaimsThat 
HeDigsSomeOfEm 
Out   Of    Mothballs 


When  it  comes  to  admitting 

that    a    gag    has    whiskers,    it 

doesn't  take  much  questioning 

to     find     out     from     Howard 

Waugh,  manager  of  the  Palace 

Theatre    in     Meriden,     Conn., 

~  that  he  dug  it  out  of  the  moth 

balls.     In  fact,  Howard  will  tell  you  he  did,  because  he  claims 

that  no  matter  how  old  the  stunt  is,  it  will  click  if  you  put  a 

new  suit  on  it. 

When  "Her  Golden  Calf"  played  his  house,  Howard  dug  deep 
and  pulled  up  one  that  he  claims  Eve  used  in  the  Garden  of 
Eden  for  advance  stuff  as  a  decoy  for  Adam.  The  gag  is  the 
"First  Coat  Hanger"  stunt.  And  all  who  have  good  memories 
remembers  what  it  consists  of.     A  nail. 

Howard  enclosed  the  nail  in  a  large  envelope,  bearing  copy 
on  the  picture  which  stated :  "The  first  Coat  Hanger  Ever  Used 
by  El  Brendel,  That  Funny  Swede  in — etc."  The  stunt,  believe 
it  or  not,  met  with  a  lot  of  laughs  in  Meriden  and  Howard  got 
a  lot  of  word-of-mouth  publicity.  Of  course  he  denies  the 
claim  that  a  Civil  War  vet  living  in  the  town  states  that  he  can 
remember  using  the  gag  as  a  boy.  Howard  said  that  the  vet 
couldn't  have  used  the  nail  then  because  it  was  a  "hot"  war  and 
they  didn't  have  time  to  take  their  coats  off.  And  that's  that, 
for  no  reason  at  all. 

However,  all  kidding  aside,  there's  no  doubt  but  that  How- 
ard lets  the  house  in  for  publicity  on  every  stunt  he  pulls, 
be  it  new  or  old,  and  anyone  who  doubts  the  veracity  of  our 
statement  need  only  to  take  a  trip  to  Meriden  and  watch  this 
showman  in  action. 


48 


Motion    Picture    News 


July     5,     1930 


MANAGE!?!'  KCIJND  TABLE  CLUE 


AN  OPEN  LETTER 

on 

MANAGERS  and  PROJECTIONISTS 

From  P.  A.  McGUIRE 


The  Managers  Round  Table  Club  has  constantly  stressed  the 
importance  of  friendly  and  harmonious  relations  between  house  man- 
agers and  projectionists.  We  did  not  hesitate  to  express  our  own 
candid  opinion,  either  to  commend  or  criticize,  but  we  felt  that  we  I 
honestly  started  something  worth-while  in  bringing  this  matter  to 
the  fore.  In  the  following  excerpts  from  Mr.  McGuire's  letter,  he 
will  give  you  his  slant  on  many  angles  pertaining  to  this  important 
discussion.  Not  alone  should  YOU  read  it,  but  make  sure  that  it 
is    posted    in    a    conspicuous    spot    up    in    your    booth. 

"Chick" 

!„„„ ,„„ ,„ „„, , , , „„„„„„„ „„„ , , , m pmii t , , ( m| 

My  dear  Mr.  Lewis: 

I  want  to  express  my  sincere  appreciation  of  your  very  friendly 
comments  on  the  Projection  Advisory  Council  in  the  June  14th 
issue  of  the  Motion  Picture  News  and  to  thank  you  for  the  splen- 
did co-operation  you  have  given  in  our  efforts  to  carry  out  the 
motto  of  the  Council  "Progress  Through  Understanding."  The 
motto  of  the  Projection  Advisory  Council  is  not  a  mere  slogan  and 
we  are  sincere  in  wishing  to  have  it  taken  literally.  "Understand- 
ing in  its  various  meanings  conveys  a  comprehensive  explanation 
of  what  the  Projection  Advisory  Council  is  seeking  to  accomplish 
for  the  advancement  of  projection  and  the  motion  picture  industry. 
The  Council  has  a  number  of  very  practical  activities,  such  as  seek- 
ing to  secure  properly  designed  projection  rooms,  provide  good 
working  conditions,  minimize  the  use  of  obsolete  and  defective 
equipment  and  standardized  safety  laws.  In  addition  the  Council 
hopes  to  encourage  understanding  that  dispels  misunderstanding. 
All  suffer  by  the  illwill  created  through  the  faith  to  properly  realize 
the   responsibility   and   problems   of   others."    . 

You  have  shown  an  extremely  fair  minded  and  courageous  spirit 
in  bluntly  criticizing  the  viewpoint  and  attitude  of  some  managers 
and  it  is  no  more  than  proper  that  there  should  be  some  reciproca- 
tion through  the  Projection  Advisory  Council.  The  Council  is 
seeking  to  secure  a  greater  respect  for  the  projectionist  and  a  better 
understanding  of  his  problems  and  responsibilities,  but  I  assure  you 
that  progressive  projectionists  fully  realize  that  respect  and  under- 
standing must  be  mutual.  No  worthwhile  projectionist  will  delib- 
erately belittle  or  ignore  the  rights  and  authority  of  managers. 
There  must  be  leadership  and  leadership  must  have  authority. 

For  the  Masses 

Motion  pictures  are  the  very  bread  and  butter  of  recreation  for 
the  vast  mass  of  people  and  while  they  have  a  penny  left  for  relaxa- 
tion it  will  be  spent  for  motion  picture  entertainment.  We  can 
be  sure  of  that,  for  there  is  no  change  from  the  inevitable  monotony 
of  the  factory,  office  and  even  the  home,  which  make  such  a  com- 
plete appeal  to  every  member  of  the  family.  In  order  that  the 
public  may  look  constantly  to  the  motion  picture  theatre  for  re- 
laxation and  happiness,  patrons  must  feel  sure  that  they  can  have 
a  reasonable  dependence  upon  the  entertainment  provided,  that 
their  comfort  and  convenience  shall  be  considered  at  all  times  and 
that  the  picture  shall  be  presented  in  the  best  possible  manner. 

David  Sarnoff,  President  of  the  Radio  Company  of  America, 
has  said  "that  this  is  the  age  of  electric  entertainment"  and  the 
motion  picture  industry  depends  entirely  upon  mechanical  means 
for  recording  and  reproducing.  In  spite  of  this,  the  industry  is  not 
technically  minded  and  has  not  always  •  adequately  realized  how 
much  the  quality  of  the  entertainment  depends  upon  the  condition 
of  the  equipment,  working  conditions  in  the  projection  room  and 
the  skill  of  the  projectionist.  The  projectionist  should  be  afforded 
every  facility  for  doing  his  work  in  the  best  way  and  then  held 
to  the  highest  standards.  No  worthwhile  projectionist  will  fail  to 
take  his  work  very  seriously  or  expect  to  avoid  the  difficulties  that 
develop  in  the  performance  of  his  duties.  Let  us  investigate  more 
closely  the  qualifications  necessary  to  make  an  expert  projectionist. 
I  quote  briefly  from  an  article  "Projection  A  Specialized  Art," 
issued  some  time  ago  by  the   Projection  Advisory  Council. 

A  good  projectionist  must  develop  an  artistic  side  as  well  as  a 
mechanical  skill  and  this  means  the  developing  of  conflicting  men- 
tal qualifications,  which  makes  him  a  highly  specialized  expert. 
A  good  manager,  if  he  is  a  good  executive,  will,  therefore,  readily 
realize  that  when  he  has  a  man  who  possesses  these  various  quali- 
fications, he  must  do  everything  within  reason  to  keep  him  and 
get  the  best  out  of  him.  It  is  the  task  of  a  real  executive  to  take 
onditions  he  faces  and  make  the  best  of  them.  A  real  execu- 
tive develops  men  he  has  and  only  discharges  them  as  a  last  resort. 
While  the  manager  must  be  keenly  alive  to  everything  that  goes 
Oil  in  his  house  and  demand  good  projection,  he  must  not  expect 
perfection  in  men,  methods  or  material.  The  good  manager  will 
seek  to  maintain  the  highest  standards  in  every  department  of  his 


theatre,    but    his    experience    and    ability    will    show    him    he    must 
sometimes   compromise   to   get   best   results. 

Don't  Start  Kicking 

It  should  be  quite  obvious  that  it  is  entirely  wrong  to  call  up 
the  projection  room  and  complain  as  soon  as  anything  goes  wrong. 
If  a  defect  continues,  it  is,  of  course,  proper  to  call  up  at  a  reason- 
able period  to  call  attention  to  the  trouble.  If  the  projectionist 
is  any  good  at  all,  he  will  make  every  effort  to  correct  the  fault 
as  soon  as  he  can.  No  competent  projectionist  gets  anything  but 
grief  when  something  goes  wrong  with  the  picture.  The  defect 
is  there  for  the  whole  world  to  see  and  the  minutes  seem  like 
hours  to  him  until  everything  is  again  going  the  right  way.  The 
world  of  the  projectionist  is  a  little  world,  it  is  true,  but  a  big 
one  to  him.  It  is  made  up  of  patrons  of  the  house  and  those  who 
work  in  it  and  the  projectionist  knows  that  his  is  the  responsibility 
when  anything  interrupts  or  spoils  the  entertainment.  A  good 
projectionist  does  not  have  to  be  told  when  anything  is  wrong  on 
the  screen,  for  he  should  be  the  first  one  to  know  it.  Perhaps  it 
is  his  own  fault,  but  it  may  be  caused  by  something  beyond  his 
control.  No  matter  what  the  cause  of  the  trouble  may  be,  he  is 
not  happy.  He  knows  he  will  be  held  responsible  and  if  he  is 
worth  his  salt,  he  is  working  like  "seven  devils"  to  get  the  picture 
back  on   the   screen   or  overcome   the   difficulty. 

Calling  him  up  at  such  a  time  only  adds  to  his  trouble  and 
delays  him.  Later  on  the  manager  will  want  to  know  what 
happened  and  if  there  is  a  recurrence  of  the  trouble,  may  have  con- 
siderably more  to  say.  Whatever  he  says,  however,  or  whatever 
he  does,  will  be  based  upon  his  desire  to  get  the  best  results  at 
all  times.  He  should  never  be  actuated  by  a  desire  to  show  his 
authority   or   indulge   in   mere   fault   finding. 

Progress  Through  Understanding 

A  great  merchant  once  said  "the  customer  is  always  right,"  and 
that  means  that  even  the  owner  must  subordinate  himself  to  his 
patrons,  if  he  wishes  to  retain  their  patronage.  If  the  boss  does 
this,  surely  everyone  employed  by  him  must  expect  to  follow  suit. 
In  doing  this,  no  one  need  lose  his  own  self-respect  but  will  secure 
the  confidence  and  good-will  of  others.  "Progress  Through  Un- 
derstanding," as  it  applies  to  the  projectionist,  means  that  he  must 
meet  others  at  least  half  way.  That  he  must  be  more  than  willing 
to  make  sacrifices  when  necessary,  obey  orders,  accept  criticism 
and  fully  realize  that  he  cannot  expect  consideration  from  the 
manager  unless  he  earns  it.  It  has  been  my  good  fortune  to  see 
the  managers  and  the  projectionists  working  together  with  the 
best  of  good  will  and  respect  for  one  another,  and  such  theatres 
have  invariably  been  conducted  on  the  highest  possible  plane. 
"Progress  Through  Understanding"  must  be  on  a  fifty-fifty  basis. 
If  there  is  any  competition  at  all,  it  is  for  both  sides  to  strive  to 
see  which  one  can  contribute  most  to  the  success  of  the  theatre. 

I  have  had  a  long  and  intimate  friendship  with  many  of  the 
leading  projectionists  of  the  United  States,  Canada,  England  and 
other  parts  of  the  world,  and  I  know  that  in  this  letter  I  have 
merely  expressed  their  ideas,  which  have  the  support  of  thousands 
of  conscientious  and  capable  projectionists. 
Cordially    yours, 

P.  A.  McGuire, 

Executive   Vice   President, 
PROJECTION  ADVISORY  COUNCIL. 


PLAN  AHEAD! 

It  is  not  ioo  soon  to  start  laying  your  plans  for 
the  coming  season.  Most  live  showmen  have  al- 
ready given  this  a  lot  of  thought,  but  perhaps  you 
are  one  of  those  who  feel  that  the  summer  is  still 
too  young  to  worry  about  the  new  season.  Well, 
it  is  rather  early,  but  nevertheless  there  are  many 
things  suitable  for  next  fall  that  possibly  will 
occur  to  you.  Jot  them  down  in  a  note  book.  Keep 
them  where  you  can  lay  your  hands  on  them.  But 
don't  dismiss  them  from  your  mind. 

After  all,  once  July  breezes  on  its  hot,  merry 
way,  you  will  have  to  be  getting  yourself  and  your 
theatre  set  for  the  opening  of  the  busy  days  ahead. 

This  is  just  an  advance  suggestion  and  you  can 
either  throw  it  in  the  waste  basket  or  treat  it 
seriously.  But  if  you  want  to  take  some  good 
advice,  start  thinking  about  September  right  now. 


July    5,     1930 


Motion   Picture    N  eiv  s 


49 


MANACei?r  rcCUND  TABLE  CLUB 


Talk    about    lobby    displays 

Harrison  Hit  Waco    that  PackT  a  ™alloP-   Here's 

one  that  J.  P.  Harrison,  man- 
On  Hit  The  Deck  ager  of  the  Waco  Theatre  in 
0  •      i     ta  •         i  Waco,   Texas,   turned    out   to 

OpeCial  Display  help  sell  "Hit  The  Deck."  A 
=^=^=^^^^==  beaverboard  battleship  in  na- 
tural colors  was  what  he  worked  out. 

One  week  in  advance  of  showing,  the  battleship  covered  the 
entire  center  of  lobby.  Ropes  leading  to  each  side  of  the  wall 
made  into  a  ladder,  were  hung  from  the  ship.  Pennants  with 
catchlines  from  the  picture  were  strung  from  all  directions  to 
ship.  Port  holes  were  cut  in  ship  with  pictures  of  Jack  Oakie 
placed  in  them  and  two  big  guns  sticking  out  of  center  of  ship 
gave  a  real  atmosphere  for  the  occasion. 

During  run  of  picture,  the  battleship  was  placed  over  box 
office  and  tickets  were  sold  through  the  port  holes  after  re- 
moving several  of  the  Oakie  pictures. 

Harrison  also  planted  a  sign  at  a  vantage  point — on  top  of 
one  of  the  construction  houses  at  Waco's  new  two  million  dol- 
lar dam;  the  sign  reading,  "Hit  the  Deck — Waco — Friday." 
This  was  done  one  week  in  advance  and  since  nearly  three 
thousand  persons  visited  the  dam  on  Sunday  alone  the  value 
of  this  stunt  was  easily  seen,  especially  in  view  of  the  subse- 
quent box-office  re-action  during  the  week.  We  want  to  thank 
Harrison  for  letting  us  see  this  one  and  we  feel  that  when  he 
engineers  some  more  of  his  well  known  stunts  in  Waco,  that 
he  will  keep  us  posted  on  them.  How  about  it  "J.  P.,"  you 
know  we're  more  than  interested  in  seeing  how  you  merchan- 
dise vour  show. 


The    trio    who     have    been 

WeiSS,      Short     And      startling     Tampa,     Fla.     with 

.  live- wire  exploitation  are  at  it 

Allen     Engineered      again.    Wally  Allen,   exploita- 

mT>  'LU  A/T        a\~       ^on  and  publicity  "ace,"  Har- 

Ue  KID DOn   MOntn      ry  Weiss,   City   Manager,  and 

Paul  Short,  manager  of  the 
Tampa  Theatre,  engineered  a  Blue  Ribbon  Month  for  June 
that  is  making  them  sit  up  and  take  notice. 

Feeling  that  this  was  not  to  be  a  Blue  Ribbon  Month  for 
the  theatre  alone,  the  trio  set  out  to  make  it  an  affair  that 
would  include  all  of  the  Tampa  merchants.  They  hustled  out 
and  tied  up  every  big  store  in  the  city.  They  roped  in  the 
Tampa  Tribune,  one  of  the  largest  papers  in  the  city.  We 
are  showing  a  cut  of  one  of  the  >pecial  double  truck  co-opera- 
tive pages  that  was  run.  A  number  of  these  were  featured 
weekly.  On  Saturday  and  Sunday  the  local  newspaper  granted. 
free  of  charge,  a  reader  on  the  front  page  plugging  the  Blue 
Ribbon  Month. 


A   GREAT    TALUK  CIVINC   STENT! 


MONDAY  SPECIALS  -HAUGURATIN 

DOLLAH  DATi 

m 


TKIII  SPECIALS  WILL  J4VI  TOU  MONET 


Many  angles  were  covered  in  the  special  month  and  two  of 
them  of  special  interest  were  the  popularity  contest  and  a  spe- 
cial tie-up  with  one  of  the  largest  department  stores.  The 
popularity  angle  was  a  corker.  Every  store  was  provided  with 
thousands  of  voting  blanks  and  patrons  spending  a  dollar  or 
over  were  entitled  to  vote  for  the  "Blue  Ribbon  Sales  Girl." 
The  girl  who  at  the  conclusion  of  the  month  had  the  most  votes 
had  fifty  dollars  in  gold  waiting  for  her. 


ICE  CREAM  TIE-UPS! 

Last  summer  we  published  many  details  in  con- 
nection with  theatre  and  ice  cream  tie-ups,  and 
although  we  have  not  received  any  great  amount 
of  this  kind  of  material  up  to  this  time,  the  thought 
still  remains  that  here  is  a  good  gag  that  can  be 
turned  into  b.  o.  receipts  if  you  want  to  take  a 
crack  at  it. 

Bill  Bergmann,  out  in  Nebraska,  worked  out  a 
stunt  whereby  every  purchaser  of  a  quart  of  ice 
cream  at  the  local  distributors  of  a  state-wide 
cream  manufacturer,  received  a  free  ticket  to  the 
theatre. 

Comstock,  out  on  the  coast,  engineered  a  kiddie 
matinee,  idea  by  tying  up  with  an  ice  cream  com- 
pany to  secure  a  small  brick  of  cream  for  every 
youngster  who  attended  the  special  show.  This 
went  over  so  big  that  the  company  sponsored  hun- 
dreds like  it  all  over  the  state.  (On  stuff  of  this 
kind,  keep  in  mind  that  the  cream  must  be  dis- 
tributed after  the  show  as  the  kids  go  out.  Other- 
wise they  will  ruin  your  carpets  and  seats.) 

Give  this  angle  a  little  thought  and  try  to  work 
it  out  so  as  to  cost  you  little  or  nothing.  Maybe 
you  can  sell  your  local  ice  cream  parlor  or  con- 
fectioner a  bill  of  goods  so  that  he  will  furnish  the 
cream  in  return  for  a  plug  on  family  trade. 


The  other  tie-up  with  a  department  store  enabled  the  show- 
men to  secure  special  heralds  which  were  distributed  by  the 
store.  The  heralds  plugged  the  month  and  invited  all  custom- 
ers who  spent  five  dollars  or  over  to  attend  the  Tampa  as  their 
guests.  The  tickets  were  purchased  by  the  store  and  given 
away  to  the  customers.  Another  angle  that  proved  to  be  a 
valuable  plug  was  the  insertion  of  thirty  thousand  stuffers  in 
the  monthly  telephone  bills  that  went  to  the  residents  of  the 
city.  Three  thousand  special  buttons  were  handed  out  at  the 
theatre  and  stores. 

The  showmen  were  given  the  whole  hearted  co-operation  of 
the  Tampa  Merchants  Association  and  since  Wally  Weiss  and 
Short,  sponsored  the  entire  arrangement  they  built  up  a  lot 
of  good-will  for  the  house  and  the  Publix  organization  besides 
making  some  excellent  contacts  for  future  use.  The  activities 
of  these  showmen  are  always  a  source  of  pleasure  to  us  as  we 
feel  that  our  members  display  more  than  a  usual  interest  in 
learning  what  the  Florida  bunch  is  doing;  especially  with  com- 
petition among  the  showmen  to  see  who  can  lead  the  group, 
being  so  keen.  Let's  have  some  more  boys,  and  we  want  to 
say  that  you  three   are  certainly  hanging  onto  the  top   rung. 


H.  C.  Bamberger  sold  a 
Department  Store  puzzle  contest  idea  to  a  de- 
#  ,_         partment    store    that    resulted 

Tie-Up  Proved  1  O  in  excellent  publicity  for  Mau- 
t-»        t»       »•,    it         /-v  rice    Chevalier    in    "The    Big 

Be     rrOIltable     Une      Pond,"    playing   at    the    Ken- 

^^      tucky  Theatre,  Lexington,  Ky. 

The  puzzle  picture  contest  appeared  in  the  store's  ad  with  a 
headline,  "Won't  you  be  our  guest  at  the  Kentucky?"  Copy 
in  the  ad  stated  that  it  was  necessary  to  cut  out  the  little 
squares  and  assemble  them,  paste  on  a  sheet  of  white  paper 
and  bring  them  to  the  store's  Fashion  Dept.,  and  if  you  were 
among  the  first  25  to  submit  the  correct  picture,  you  would 
receive  a  pass  to  see  the  picture. 

The  store  also  had  a  co-operative  window  display  on  the 
picture  as  well  as  flashing  advertising  material  in  their  Fashion 
Dept.,  where  the  correct  solutions  of  puzzle  contest  were  ex- 
changed for  passes. 

Department  store  tie-ups  ought  to  be  easy  for  Bamberger. 
Just  think  of  the  famous  department  store  of  his  name  over 
there  in  Newark,  N.  J. 


50 


.1/  o  ti  on    Picture    N  e  w  s 


J  ii  I  v     5  .     /  <>  3  0 


MANAGER!'  ROUND  TABLE  CLUB 


Theatre  Management  and  Patronage 
Building  in  Holland 

H.  A.  FOL,  Rembrandt  Theatre,  Arnheim,  Holland 


The  Club  pages  have  brought  you  slants  on  foreign  showmanship 
and  theatre  operation  from  many  isolated  and  distant  points.  Now 
we  take  you  to  Holland  where  one  of  our  most  enthusiastic  members 
relates,  for  the  benefit  of  his  brother  members  and  thatre  managers, 
how  Management  and  Patronage  Building  is  handled  in  his  country. 
We  are  grateful  to  Mr.,Fol,  and  hope  that  he  favors  us  with  many- 
more    interesting     letters. 


"Theatre  operation  in  Holland  brings  difficulties  specific  for  our 
country.  The  Dutch  are  no  theatregoers  by  nature  and  they  do 
not  like  bragging  publicity.  I  remember  a  few  years  ago,  when  we 
had  the  picture  "THREE  NOBLE  BANDITS,"  we  sent  three  men 
through  the  town  dressed  like  the  principal  figures.  Results  .  .  . 
the  worst  week  we  ever  had. 

We  run  two  shows  a  night  at  6.45  and  9  o'clock.  Matinee  per- 
formances every  Wednesday  and  Saturday.  Sunday  and  Holidays 
four  shows.  Our  program  which  changes  every  Fridav.  consists 
of  FOX  MOVIETONE  NEWS,  SILENT  LOCAL  NEWS,  one 
or  two  SHORTS— according  to  the  length  of  the  feature — VARI- 
ETY  and   FEATURE. 

Our  principle  is  good  publicity  all  the  year  round  and  special 
exploitation  for  special  pictures  only.  As  a  result  of  this  we  have 
a  large  regular  patronage  and  with  special  pictures  we  draw  more 
people  than  we  can  seat.  When  we  do  something  unusual  every- 
body knows  that  the  "REMBRANDT"  has  a  picture  which  they 
must   miss   on   no   account. 

Our  campaign  starts  on  the  preceding  Monday  with  two-column 
ads.  We  have  a  quarter  page  on  Thursday  and  continue  with 
teasers  until  Wednesday.  For  special  pictures  we  run  advance  ads 
from  two  weeks  before  the  opening. 

Only  on  Thursday  our  ads  are  headed  by  the  name  of  the 
theatre.  On  that  day  people  are  looking  for  the  ad  of  the  "REM- 
BRANDT" and  of  the  other  theatres.  The  other  days,  however, 
they  are  not  a  bit  interested  in  what  we  have  to  say.  Therefore, 
we  have  headings  which  arouse  people's  curiosity.  Owing  to  the 
lack  of  a  choice  of  cuts  we  do  not  always  illustrate  our  ads. 

For  every  picture  we,  build  a  display  in  a  corner  next  to  the 
stage  and  find  this  a  very  good  way  of  interesting  patrons  in  next 
week's  program.  We  run  trailers  on  special  features  only.  The 
same  applies   to   the   dressing   of   front   and   lobby. 

In  the  windows  of  all  important  shops,  cafes,  hotels,  etc.,  in  town 
and  in  the  surrounding  villages  we  have  small  posters  announcing 
the  program  of  the  week.  We  frequently  .use  heralds,  throw-aways 
and  occasionally  tie-ups  with  music  stores  and  others.  The  latter 
is  rather  difficult  as  this  is  nearly  never  done  in  Holland  as  the 
merchants  seem  to  be  unaware  of  its  value  for  their  own  business. 

We  just  finished  a  tie-up  after  a  suggestion  in  the  "ROUND 
TABLE    CLUB'    pages. 

The  largest  store  in  town  packed  in  all  its  parcels  a  numbered 
card.  On  one  side  we  advertised  our  coming  attraction  and  on 
the  other  side  informed  them  that  the  customers  of  that  particular 
store  would  have  a  free  entree  for  the  opening  show  if  the  number 
on  the  card  corresponded  with  one  of  the  hundred  numbers  we 
were  to  publish  an  hour  before  the  show  started.  This  worked 
splendidly  and  we  had  to  call  in  the  assistance  of  the  police  to 
clear  the  street. 

Every  important  event  is  filmed  by  our  own  cameramen.  On 
their  car  we  have  an  announcement  reading  as  follows:  "SEE  THE 

AND  YOURSELF   ON   THE  SCREEN   OF 

THE  REMBRANDT.  COMMENCING  TO-MORROW."  It  is 
our  main  purpose  that  wherever  they  go,  people  will  always  hear 
or  read  of  the  "REMBANDT." 

It  is  a  custom  in  Holland  that  house  programs  are  paid  for  by 
the  patrons.  We  have  a  special  parking  rate  for  our  patrons  in 
the  nearest  garage. 

Among  our  new  promotion  plans  ranks  first  a  combined  ticket 
or  bus  or  tram  and  a  visit  to  the  theatre  sold  by  the  guards.  This 
is  done  to  draw  people  from  out  of  town  to  the  theatre.  Therefore, 
we  give  a  reduction  on  the  entree.  And  the  company  gives  a  re- 
duction  on  the  fares  as  well. 

THE  FIRST  RULE  IN  SELLING  OUR  SHOW  IS:  WE 
NEVER  PITCH  EXPECTATIONS  TOO  HIGH  AND  THIS 
IS  WE  BELIEVE,  THE  MAIN  REASON  FOR  OUR  SUC- 
CESS." 

In  a  very  short  time  I  am  coming  to  the  States  to  get  better 
acquainted  with  the  excellent  showmanship  of  the  American  ex- 
hibitors and  I  hope  to  meet  many  of  the  "CLUB"  members  in 
person." 


^              ~  A  sweet  campaign  that  went 

Robert      E.      Hicks  over    nke    a    bouse    afire    was 

t»     L   Tf      t*»         -i   m  turned     out     by     Robert     E. 

rUl  rllS    rOOd  bhOW  Hicks,   manager   of  the   Para- 

/^v             T        t-^           q,.     i  mount   Theatre  in   connection 

Uver    111    J^ine    btyle  with     his     merchandising     of 

■"  "  "Honey,"  when  he  decided  to 
stage  a  food  show  along  with  the  picture. 

The  food  show  and  the  picture  received  a  break  in  the  local 
newspaper  due  to  the  fact  that  the  paper  was  sponsoring  a  plan 
to  select  a  Miss  Maxwell  House,  typifying  an  old-fashioned 
girl  who  would  act  as  hostess  during  the  run  of  "Honey."  This 
of  course,  was  engineered  by  Hicks.  When  the  girl  was  se- 
lected, the  food  concerns  represented  in  the  show  agreed  to  pay 
her  salary  for  the  time  she  worked  and  in  addition  ran  some  big 
ads  in  the  local  papers  plugging  the  show,  the  girl  and  the  house. 

One  of  the  local  bakeries  put  out  a  special  "Honey"  cake, 
slices  of  which  were  given  away  free  to  patrons  entering  the 
theatre.  Fre«  coffee  was  also  distributed  along  with  the  cake. 
The  cake  company  arranged  for  ten  window  displays  plugging 
the  show  and  also  permitted  the  use  of  banners  on  twenty  of 
their  fleet  of  trucks. 

Practically  every  type  of  food  that  could  be  prepared  in  the 
theatre  with  the  electrical  equipment  furnished  by  the  Power 
Company  was  offered  to  the  guests  and  patrons.  Exhibits  and 
demonstrations  in  the  preparation  of  over  35  nationally  adver- 
tised food  products  were  given  in  the  main  lobby  and  on  the 
mezzanine  floor.  The  preparation  and  use  of  such  food  prod- 
ucts and  beverages  included  Maxwell  House  coffee  and  tea, 
Jell-O,  Hellman's  mayonnaise  products.  Minute  tapioca,  Sanka 
coffee,  Frosted  food  products  and  Baker's  cocoa  and  chocolate. 

The  food  show  drew  to  the  theatre  many  of  the  employees  of 
the  products'  manufacturers,  since  a  number  of  locals  were  rep- 
resented as  well  as  the  nationally  advertised  products.  And 
with  "Honey"  for  a  title  and  a  honey  of  a  campaign  to  put  it 
over  it  can  be  seen  that  all  was  milk  and  honey  when  Hicks 
checked  up  the  b.o.  receipts. 


"All  For  One  And  One  For  All " 


With     all     these     miniature 

Mahonev  Placed  His  golf  courses  springing  up 
iviaiiuney  r  i<*ceunis>     around   the   COUntry   it   was 

Bid  In  For  Space     only  logical  to  suppose  that 

/~v       -iv/r«j  r>  showmen  would  hop  right  to 

On  Midget  COUrseS  it  and  take  advantage  of  them 
.^^=^^==^=^^^^.^  in  the  way  of  securing  free 
publicity.  So  W.  H.  Mahoney,  manager  of  the  Strand  Theatre 
in  New  Orleans,  La.,  went  to  work  to  take  his  share  of  free 
advertising. 

Signs  were  planted  at  the  entrance  and  at  one  or  two  other 
places  on  the  miniature  golf  course;  the  signs  carrying  copy 
relating  to  the  picture,  theatre  and  playdates  as  well  as  offering 
three  passes  daily  to  the  lowest  scores. 

The  tie-up  was  in  effect  throughout  the  entire  week  and  from 
indications    it    seems    to    us 
that    Mahoney    is    going    to 
repeat  every  time  the  oppor- 
tunity presents  itself. 

The  stunt  proved  to  be  of 
value,  not  only  for  the  house 
but  the  golf  course  as  well, 
as  it  was  observed  that  a 
number  of  crack  golfers  were 
playing  the  course  in  order 
to  secure  the  free  tickets 
which  were  offered  for  the 
lowest  scores. 

We  don't  know  whether  you  have  any  of  these  courses 
around  your  section  of  the  country  as  yet  but  if  you  have,  re- 
member that  it  is  an  excellent  opportunity  for  you  to  plug 
your  house  and  any  special  features  that  you  may  be  offering. 
Another  idea  that  a  Round  Table  member  has  brought  to  light 
is  supplying  the  course  bosses  with  a  number  of  score  cards 
carrying  an  "institutional"  plug  for  your  house. 

We  want  to  thank  Mahoney  for  passing  this  one  along  to  us 
and  we  hope  to  hear  from  him  again  very  soon  and  when  he 
sends  us  in  his  next  contribution  it  will  be  a  pleasant  surprise 
to  find  that  lie  has  included  his  photo  and  a  little  note  telling 
about  his  career  in  show  business. 


NTER   THE   STRAND 

sf>em/s //£/?£*> 

3P*SSiS  MILY  TCWttSI  SCWS 

NO    H&h  K-te 

July    5 ,     19  3  0 


M  o  t  i  o  11    Pi  c  ture    N  e  zv  s 


51 


■  MANAGER!'  ROUND  TAELE  CLUE 


S.  Robinson  Sprang 
Some  Cuckoo  Ones 
On  "The  Cuckoos" 


Beginning  Today 


As  we  felt  it  was  about  time 
that  we  heard  from  S.  E.  Fleet 
Robinson,  house  manager  of 
the  Capitol  Theatre  in  Read- 
ing, Pa.,  we  were  more  than 
pleased  when  we  received  this 
.  account  of  the  knockout  cam- 

paign he  engineered  for  "The  Cuckoos." 

In  the  photos  we  are  showing  you  will  notice  one  of  the  most 
effective  stunts  that  was  used  in  the  form  of  two  trucks  which 
were  pressed  into  service  as  street  ballyhoos.  One  truck  play- 
ed the  theme  songs  and  funny  records.  It  went  all  about  town, 
stopping  at  the  busiest  street  corners  as  well  as  at  the  factories 

and  schools.  Heralds  were 
distributed  and  short  talks 
given  through  the  micro- 
phone attached  to  the  truck 
The  other  "truck"  is  a 
1909  model  flivver,  manned 
by  what  Fleet  terms  "two 
of  the  best  natural  born 
comedians  that  ever  pulled 
off  a  Rube  act."  The  man 
and  the  woman  panicked 
the  town.  Inside  of  two 
days  after  they  were  in 
Reading  everybody  knew 
that  "The  Cuckoos"  was 
slated  for  the  Capitol.  They 
pulled  off  a  novel  stunt  at 
different  restaurants  and  all  of  the  big  banquets.  A  man  would 
be  pointed  out  as  a  possible  "victim"  and  the  woman  would 
go  over  to  him,  place  her  head  on  his  shoulder  and  begin  to  wail 
tearfully  about  the  woes  that  has  befallen  her  since  he  deserted 
her  and  the  "cheeild."  This  stunt  was  always  worked  when- 
ever a  crowd  was  present  and  was  good  for  a  number  of  laughs. 


WHEELER 
rWOOLSEY 


When  it  seemed  as  though  the  victim  was  pretty  much  .em- 
barrassed, the  woman's  partner  would  appear  on  the  scene  and 
commence  to  harangue  with  her  and  which  always  culminated 
in  a  rough  and  tumble  encounter  that  would  be  stopped  by  a 
"kissing  and  making  up"  process.  The  two  would  then  turn 
to  the  crowd  and  sav  "If  vou  like  us,  go  see  the  Cuckoos  at 


The  world  is  full  of  opportunities  just  as 
it  is  full  of  worms,  if  we,  like  the  old  black 
hen,  will  "dig"  for  them.  Persistency  will 
overcome  the  "rainy  spells  and  dry  spells," 
and  there  is  always  business  to  get  if  one 
will  "keep  on  keepin'  on." 

Stimulator. 


the   Capitol." 

In  conjunction  with  this  story  we  are  also  showing  a  sample 
of  one  of  the  ads  that  Fleet  turned  out  on  the  picture  and  since 
it  is  self  explanatory  we  are  sure  that  after  an  examination 
you  will  agree  with  us  that  it  is  an  ad  that  packs  a  punch  cap- 
able of  selling  them  in  any  town. 

These  few  activities  are  typical  of  the  work  turned  out  weekly 
by  Harry  Stern  and  Fleet  Robinson  and  we  can  safely  say  that 
these  two  showmen  will  be  represented  on  our  pages  many 
times  in  the  future.     Right,  boys? 


"Buddy"  Webber 
Figures  In  A  New 
Kind  Of  Experience 


It  has  been  "Buddy"  Web- 
ber's fortunate  experience,  not 
so  long  ago,  to  participate  in 
a  radio  broadcasting  innova- 
tion that  netted  the  Capitol 
Theatre  in  Miami,  Fla.,  a  good 
deal  of  free  newspaper  pub- 
licity and  also  provided  interesting  reading. 

As  most  of  the  Club  members  know,  "Buddy"  is  the  Capitol 
Theatre's  feature  organist  and  his  novelty  solos  have  long  been 
a  feature  of  the  theatre  and  the  Club  pages.  This  new  stunt 
that  he  figured  in,  consisted  of  a  unified  broadcast — in  other 
words,  three  men  located  in  different  parts  o"f  the  city  combined 
their  talents  to  make  the  special  show  possible. 

LaRoy  Fifield,  pianist,  broadcasting  from  the  studio  of 
WQAM,  "Buddy"  at  the  Capitol  and  Fred  Clark,  chief  operator 
of  the  station,  arranged  a  hookup  so  that  the  pianist  and  the 
organist  would  be  heard  at  the  same  time.  At  eleven  in  the 
morning,  in  the  quietness  of  the  darkened  theatre,  "Buddy" 
with  a  microphone  alongside  him,  sits  at  his  organ  and  plays 
his  famous  numbers.  At  exactly  the  same  time,  the  pianist  at 
the  studio  runs  his  fingers  along  the  shining  keyboard  of  the 
piano  and  the  soft  notes  issuing  forth  blend  with  the  chords  of 
the  organ  pipes.  The  engineer  sits  silently  before  the  trans- 
mission panels,  his  skilled  hands  too,  deftly  touching  here  and 
there,  "mixing"  the  tones  that  brings  this  remote  control  broad- 
cast to  the  public. 

Many  letters  have  been  received  by  the  station  expressing 
appreciation  of  listeners  for  this  combination  program  and  from 
all  indications  it  marks  a  radical  step  in  the  progress  of  radio 
broadcastng.  We  are  glad  to  note  that  "Buddy"  takes  so  much 
interest  in  the  Club  that  he  keeps  us  posted  on  everything  that 
he  does  and  we  know  he  will  continue.  Give  our  regards  to 
our  friends  in  your  house  "Buddy"  and  keep  up  the  good  work. 


LESLIE  F.  LARSON  Says: 

'7  particularly  want  to  stress  the  MANAGERS'  ROUND  TABLE  CLUB  which  is  car- 
ried in  this  publication.  It  is  without  a  doubt  the  biggest  help  to  the  exhibitors  who  have  the 
opportunity  of  taking  or  reading  this  magazine.  Especially  is  it  a  great  help  to  us  small  fel- 
lows in  that  it  enables  us  to  keep  up  with  the  larger  houses  and  run  our  theatre  on  a  more 


theatre-like  basis." 


Manager, 

Screenland  Theatre, 
Wilson,  Kansas. 


52 


Motion    Picture    N  e  iv  s 


J  uly     5 ,     19  3  0 


MANAGE!?!'  rcODND  TABLE  CLUE 


It  was  a  certainty,  in  view 

Graduation    Time    °f  ^  f?ct  ^ couldf  tie-in  the 

xx r  ♦      /"v  i        t  Graduating  Class  of  his  local 

W aSIl  t  Overlooked  high  school  with  his  showing 
r>         tv/t  •.<_.       T-»«ii  °f     "The     Vagabond     King," 

by     Merritt      Either      that   D.   M.   Merritt,   manager 

■   ,  =      of  the  Strand  Theatre  in  Bir- 

mingham, Ala.,  was  going  to  cash  in  on  the  good  will  the  stunt 
would  net  him,  by  sending  out  invitations  to  the  class  to  at- 
tend the  show. 

The  invitations  were  neatly  printed  and  read  as  follows: 
"We  are  taking  this  opportunity  to  extend  our  congratulations 
to  the  Graduating  Class  of  1930  of  Phillips  High  School  and 
to  offer  the  privilege  of  attending  the  performance  of  VAGA- 
BOND KING  on  Wednesday  afternoon,  May  7,  1930— Manage- 
ment, Strand  Theatre. — Please  show  this  card  at  the  door." 
Another  angle  was  covered  on  the  Sunday  preceding  the  Mon- 
day opening  when  he  arranged  with  the  Davis  Air  Lines  to 
he  picked  up  at  Mercer  Field  and  then  land  at  Roberts  Field, 
the  Army  Depot,  where  they  were  holding  stunt  flying  before 
a  large  crowd.  He  was  accompanied  in  the  plane  by  an  empty 
can  of  film  which  was  supposed  to  carry  the  print  of  "The 
Vagabond  King."  He  also  arranged  for  an  auto  to  pick  him 
up  at  the  field.  The  car  was  bannered  on  both  sides,  "Vaga- 
bond King  brought  back  to  Birmingham  upon  popular  demand 
by  aeroplane — First  time  at  regular  prices." 

The  car  was  then  driven  through  the  main  streets  of  the  town 
with  the  film  can  prominently  displayed  by  means  of  a  back- 
ground of  red  satin,  and  the  necks  that  were  craned  led  Merritt 
to  believe  that  the  picture  would  go  over  extra  well.  And,  as 
we  understand  it,  he  wasn't  disappointed. 


A  flower  show  that  proved  a 
Rudy  Born  Placed  natural  for  Rudy  Born,  man- 
t»  i  s^.r     -r^  a§er  °f  tne  Coronado  Theatre 

Bunches  Of  Roses  »n  Rockford,  111.,  was  engi- 
1         t      i_u  A        t»i  neered  recently  in  conjunction 

In  LrODDy  AS  rlUg  with  his  showing  of  "The  Vag- 
-  abond  King." 

With  a  theme  song  like  "Only  a  Rose"  to  plug,  it  can  be  seen 
that  his  flower  show  tie-up  was  a  most  appropriate  medium  for 
selling  the  show.  Accordingly  Rudy  arranged  with  a  local  flor- 
ist to  have  a  display  created  for  the  lobby  that  would  have  them 
looking  and  sniffing  from  the  other  side  of  the  street.  And  did 
it?  We'll  say  so.  When  the  passers  by  got  a  whiff  of  those 
flowers  they  just  naturally  had  to  stop.  And  another  thing  that 
was  used  to  hold  them  there  when  they  stopped  was  a  special 
display  board  carrying  an  enlargement  of  a  telegram,  sent  by  the 
stars  of  the  film  and  plugging  the  picture's  engagement  in  Rock- 
ford. 

Some  valuable  newspaper  space  was  given  the  theatre  by  the 
florist  who  ran  a  number  of  ads  plugging  his  exhibit  and  the 
picture  at  the  theatre.  He  also  promoted  a  lot  of  interest  in 
the  display  by  announcing,  through  his  ads,  that  a  bunch  of 
flowers  from  the  stars  had  been  sent  to  the  theatre  via  telegraph. 
This  stunt  created  a  lot  of  comment,  particularly  as  it  had  not 
been  used  before  in  the  city,  and  the  house  and  florist  were  the 
subjects  of  plenty  of  word-of-mouth  comment. 

We  want  to  thank  Don  Hoobler  for  letting  us  see  what  Rudy 
is  doing  out  there  and  we  know  that  we  are  going  to  hear  more 
of  this  showman's  work  in  a  little  while.  So  what  do  you  say, 
Rudy,  keep  us  posted  so  that  we  can  pass  along  the  results  of 
vour  many  showman  activities. 


"Just  Another  Day99— Is    Dis   ah    Seestem? 


10  A.  M.  at  the  Blink  Theatre.  Enter  the  manager,  bright  and 
cheerful  and  ready  to  tackle  all  the  detail  and  routine  so  that  he 
can  get  out  and  arrange  for  a  Chamber  of  Commerce  tie-up 
before   the  matinee   gong   strikes. 

He  sits  himself  down  at  his  desk  whistling  and  happy.  Carefree 
as  the  birds  in  the  trees  (hell,  ain't  we  getting  artistic?)  and  picks 
up  unusually  large  stack  of  mail,  noting  with  a  slightly  sinking 
feeling  'round  the  gizzards,  that  most  of  it  is  from  the  home 
office — (God — bless   'em). 

First  letter  from  the  publicity  department,  cutting  to  pieces  his 
last  report  on  the  great  campaign  he  put  across.  Everything  they 
told  him  to  do  was  great  and  everything  he  did  himself  was 
rotten.  (Now,  ain't  that  strange?)  Letter  ends  by  telling  him 
that  he  must  start  getting  a  little  original  if  he  wants  to  keep 
has   job. 

Next  letter  is  from  the  district  manager  asking  why  his  marquee 
lights  were  turned  out  9  minutes  later  than  they  should  have 
been.  Likewise  calling  his  attention  to  the  fact  that  he  goes  to 
dinner  too  early.  Likewise  inquiring  whether  he  ought  not  call 
the  district  manager  up  before  spending  forty  cents  carfare  to 
get  a  reel  over  to  the   other  house. 

Less-cheerful  manager  now  removes  his  coat  and  picks  up  letter 
number  three,  and  it  happens  to  be  from  the  supervising  manager 
of  that  division,  asking  why  he  don't  leave  his  marquee  lights  on 
a  little  later,  the  "big  shot"  feels  that  late  customers  are  being 
chased  away.  Also,  why  don't  he  go  to  dinner  earlier  so  as  to 
be  back  and  ready  for  the  evening  rush.  Also,  why  he  didn't 
take  a  taxi  to  insure  faster  delivery  of  that  reel  to  go  to  the 
other   theatre. 

By  this  time  he  is  hot  and  bothered  and  he  stops  to  mop  his 
forehead  before  continuing  with  the  batch  of  bad  news.  But  once 
more  he  tackles  the  pile  of  mail  and  after  going  through  about 
ten  letters  asking  ten  times  that  many  fool  questions,  he  feels 
that  he  can  clean  up  his  copy  for  next  week's  program  and  con- 
tinue  with   his   plans   for   the   morning. 

Phone  rings.  D.M.  shouts:  "Say,  where  in  hell  have  you  been 
all  morning?  (It's  just  about  ten-thirty)  I've  been  trying  to  locate 
you  about  .  .  .  blahhh  .  .  .  blahh  .  .  ." — and  so  on  for  various  and 
sundry  other  matters. 

Manager  hangs  up  receiver  and  turns  back  to  desk  again.  In 
walks  the  porter.  The  vacuum  machine  refuses  to  vacuum.  Doesn't 
he  think  they  ought  to  put  in  a  requisition  for  a  new  one?  So  out 
into  the  orchestra  sails  the  team  and  after  much  talk  on  the  part 
of  the  porter  the  manager  discovers  a  rip  in  the  pipe.  Instructs 
porter  to  tape  it  up  temporarily  and  back  into  the  office  he   goes. 

Assistant  comes  in  and  tells  him  that  the  lobby  signs  for  that 
night's  changes  are  still  undelivered.  Why  weren't  they  followed 
up  a  few  days  before?    Assistant   explains    (as   only  assistants  can 


explain)  that  he  was  busy  doing  so  and  so  and  which  or  what. 
Time  out  for  the  poor  harassed  manager  to  get  the  sign  shop  on 
the  phone  and  straighten  out  the  mess.  That  off  his  mind,  he 
gets  rid  of  the  latest  pest  and  tries  working  on  his  program  copy 
again. 

Phone  rings.  Home  office  bookkeeper  phoning  to  ask  him  to 
please  make  up  a  duplicate  of  all  last  week's  b.  o.  statements  as 
someone  in  the  office  misplaced  them  and  they  were  needed  right 
away.    Before  noon,  if  possible. 

His  cheerful  expression,  now  entirely  gone,  poor  manager  opens 
the  cabinet  and  digs  out  the  statements.  After  about  an  hour  and 
a  quarter  he  gets  the  duplicates  finished  and  dispatched  by  assist- 
ant to  office. 

Back  again  to  the  programs.  Printer  calls  and  tells  him  that 
copy  must  be  in  a  day  earlier  because  of  orders  from  the  "big 
shot."  Manager  tries  to  explain  that  he  would  gladly  have  sent 
it  in  a  day  earlier  if  someone  had  tipped  him  off  to  the  secret. 
Promises  to  get  it  out  by  messenger  before  matinee  starts.  Locks 
the   door  and   starts   on   the   copy   again. 

Banging  on  door — in  about  three  minutes,  shouts,  "Whoinell  is 
that?"  Answer,  "Jim,  the  operator,  open  the  door  quick."  Door 
is  unlocked,  enter  perspiring  projectionist,  all  flustered  and  het 
up.  Conveys  the  glad  tidings  that  the  sound  plant  has  stopped 
furnishing  any  sound,  notwithstanding  all  his  efforts  to  the  con- 
trary. It  is  now  after  twelve  and  the  chances  of  getting  a  service 
man  are  rather  punk.  Rushes  up  to  the  booth  and  between  them 
they  try  everything  under  the  sun  to  get  some  sound  out  of  the 
equipment.  At  one-thirty  they  are  still  at  it,  going  over  and  over 
all  the  rules  on  the  trouble  chart.  Enter  the  reel  boy  munching  a 
ham  sandwich  (we  specify  the  kind  of  sandwich  so  you  won't  be 
misled),  asks  what  the  trouble  is  and  after  being  told  goes  over 
the  control  board  and  throws  the  switch  from  non-sync  to  sync. 
Enter  the  sound  with  everything  at  the  high  point,  such  as  monitor 
control,  and  fader.  The  first  of  the  few  customers  almost  drops 
dead  from  fright  and  is  awaiting  the  manager  when  that  perspiring 
individual   reaches   the   main   floor   once   more. 

Quieting  that  gent,  he  returns  to  work  on  his  copy.  Matinee 
starts  and  he  is  almost  finished  when  the  highly  (?)  esteemed 
district  manager  walks  in  and  asks,  as  only  a  d.m.  can  ask,  "Why 
is  it  that  you  must  always  do  your  office  work  when  the  show  is 
on?"  .  .  .    .       , 

Thereupon,  the  now  distracted  h.m.  picks  up  an  ink  bottle  and 
flings  it  at  the  h.e.d.m.  making  much  mess  of  him.  Walks  out 
for  a  cup  of  coffee  and  a  piece  of  dunk  and  then  calls  the  printer 
and   tells  him   if  he   wants  his   copy  to   come  and   get   it. 

MORAL:— According  to  Aesop  (and  Moran  and  Mack):  "The 
parlv  bird  catches  the  worm."  And  the  early  manager  catches 
HELL.     DRAW    YOUR    OWN    CONCLUSIONS! 


July     5,     1930 


Motion   Picture    News 


53 


MANAGE!?!'  KCUND  TACLf  CLUB 


-  The    Lincoln-Dixie   Theatre 

"What  A  Quartette      in    Chicago    Heights     Illinois 
^  now    boasts     an    usher     staff 

I  Ha  Vein  My  House"       which    numbers    among    it    a 
T^  .  -p^  quartette  of  four  male  voices, 

Proclaims  Damon       under   the   tutelage    of    A.   J. 
■  Damon,  live-wire  manager  of 

the  house,  and  they  are  a  great  quartette,  too. 

It  seems  that  Damon,  who  is  seen  in  the  photo  we  are  run- 
ning with  this  article,  decided  that  he  would  like  to  have  some 
sort  of  an  attraction  that  would  keep  his  crowds  in  good  humor 
during  the  hold-outs  and  while  inspecting  the  theatre  it  came 
to  his  attention  that  he  possessed  four  ushers  on  his  staff  who 
were   excellent  singers. 

The  boys  rehearsed  for  a  while  and  then  were  pressed  into 
service  as  a  feature  attraction.  A  baby  piano  was  placed  in  the 
lobby  of  the  theatre  and  the  sensational  success  of  the  first 
night  proved  the  strength  of  Damon's  idea  and  enabled  him, 
in  addition  to  having  a  lobby  attraction,  to  put  the  boys  in 
his  stage  shows  whenever  there  was  a  spot  for  them.  And  the 
moral  for  this  little  saga  is  that  you  can  never  tell,  until  you 
look  in  your  own  backyard,  where  the  gold  is  buried. 


We  are  glad  to  note  that  Damon  is  continuing  the  interest 
that  he  has  shown  in  the  past  and  we  hope  that  he  will  keep  us 
informed  of  his  future  work  because  we  know  that  a  good 
many  of  his  brother  managers  on  the  Publix  circuit  are  as  in- 
terested as  we  are  in  learning  what  he  is  doing  to  sell  his  shows. 


J When  Merle  R.  Blair,  Gen- 
Merle    Blair    Tells       era^    Manager   of   the    Regent 

and  the  Empress  Theatres  in 
Us  What  He  S  Been  Cedar  Falls,  la.,  seemed  to  be 
t-v     .  T       ...      ,,,  less  represented  on  our  pages 

L/Oing  In  HIS    1  OWn      than  before  we  figured  that  he 

■  was  busy  putting  something 
over.  We  found  that  such  was  the  case  for  he  has  been  in- 
stalling a  cooling  plant  and  a  number  of  other  improvements 
at  the  Regent.   But  here,  we'll  let  him  tell  you  about  it ! 

"We  have  been  doing  considerable  changing  around  our 
house  here,  new  floors  are  going  in  this  week,  have  just  pur- 
chased a  new  all-steel  cooling  plant  (and  by  the  way,  that  is 
something  that  the  boys  want  to  watch,  to  keep  away  from 
the  noise  of  the  fans,  either  wall  or  in  these  larger  systems). 
We  have  had  a  large  arctic  system  in  for  several  years  and 
have  now  bought  their  latest  and  a  larger  job. 

"Have  also  been  doing  over  our  front  and  inside  lobby,  in- 
stalling new  indirect  lighting.  Taking  care,  proper  care  of 
one's  house,  the  screenings  and  the  local  work  that  I  do  here 
keeps  me  hopping. 

"This  has  been  the  situation  here,  where  one  not  only  had 
to  sell  his  theatre  to  the  public  in  the  town  but  more  than  that, 
he  had  to  sell  himself.  With  a  town  of  forty  thousand  only  five 
miles  away  and  plenty  of  theatres  in  that  town  plus  the  fact 
that  there  are  three  paved  roads  leading  into  that  city,  believe 
me,  one  must  not  sleep  at  the  post,  if  he  expects  to  get  along 
here.  Many  have  failed  before.  For  this  reason  I  have  always 
taken  quite  a  lot  of  activity  in  our  local  affairs. 

"I  came  here  an  absolute  stranger  less  than  eight  years  ago, 


Advertising's  Priceless  Ingredient 

(From  "Advertising  Age") 

One  of  the  best  stories  told  recently  about  Charles  M. 
Schwab  relates  an  experience  with  a  banker.  Mr.  Schwab 
had  explained  a  financial  situation,  involving  the  issuance 
of  new  securities,  and  the  banker  had  o.k.'d  the  idea  in 
detail.  Then,  banker-like,  he  asked  Mr.  Schwab  to  put  it 
in  writing.  Later  he  called  the  steel  man  and  told  him 
that  the  written  communication  was  not  in  line  with  their 
conversation.  Then  Mr.  Schwab  went  to  him  and  care- 
fully explained  each  point,  showing  that  the  written  out- 
line covered  the  situation  accurately. 

"It  sounds  all  right  while  you  are  talking,"  said  the 
banker,  "but  it  looks  different  on  paper.  Maybe  I  had 
better  get  you  to  make  a  phonograph  record  of  this 
matter,  and  then  everybody  will  understand  it." 

The  explanation,  of  course,  was  that  the  splendid 
enthusiasm  and  personality  of  Mr.  Schwab  carried  con- 
viction, while  the  cold  type  did  not.  Merely  putting  down 
the  dull  facts,  without  the  illuminating  exposition  of  their 
author,  left  the  reader  unmoved.  A  "selling  punch"  was 
supplied  by  the  personal  enthusiasm  which  those  who 
know  Mr.  Schwab  can  testify  that  he  puts  into  every  act 
of  his  life. 

Isn't  enthusiasm,  after  all,  the  priceless  ingredient  of 
advertising?  Isn't  it  the  one  quality  which  is  missing  in  a 
great  many  of  the  advertisements  which  fill  the  news- 
papers and  magazines?  This  is  a  great  day  of  fact-finding 
and  of  reason-why  copy,  and  all  of  the  facts  and  reasons 
are  needed  and  necessary.  But  capping  them  all,  like  the 
climax  of  an  oration,  should  be  that  sweep  of  enthusiastic 
presentation  that  will  make  the  reader  feel,  "Well,  this 
chap  evidently  believes  in  his  own  proposition,  anyway." 

Few  decisions  are  made  entirely  on  cold  logic.  There 
is  nearly  always  a  little  emotional  appeal  that  influences 
the  final  result.     It  shouldn't  be  left  out  of  the  advertising. 


and  am  a  past  president  of  the  Lions  Club,  now  the  Deputy 
Dist.  Gov.  for  this  section,  am  also  the  president  of  the  Cham- 
ber of  Commerce  here  this  year.  While  this  takes  consider- 
able time,  yet  it  lets  me  keep  my  theatre  before  the  people  in 
many  ways. 

"When  the  people  think  of  M.  R.  Blair,  I  know  they  think 
of  the  Regent  Theatre  and  that  is  the  way  I  have  tried  to  sell 
myself  and  my  theatre  to  the  people  of  Cedar  Falls.  While  this 
is  possible  of  no  interest  to  you,  I  am  telling  this  to  bring  out 

■^oint  that  I  know  many  men  in  the  theatre  business  should 
heeu.  So  many  of  the  boys  ignore  the  opportunity  to  help  out 
the  town  in  which  they  are  unless  they  can  see  some  benefit 
to  them  or  the  theatre.  By  taking  this  attitude  they  lose  much 
good-will  that,  after  all,  is  money  in  the  B.  O.  some  time. 

"PERSONALLY.  I  WOULD  NOT  CARE  TO  LIVE  AND 
DO  BUSINESS  IN  A  TOWN  WHICH  I  COULD  NOT 
FEEL  THAT  I  WAS  CONTRIBUTING  SOMETHING 
WORTH  WHILE  TO  IT,  NOT  JUST  TAKING  ALL  THAT 
I  COULD  GET  OUT  OF  IT  AND  LETTING  SOME 
OTHER  JOHN  AND  BILL  DO  THE  WORK." 

"We  had  a  little  paper  bag  stunt  the  other  day  that,  while 
old  goes  over  good.  This  was  on  "Sally,"  and  while  the  picture 
has  nothing  to  do  with  the  stunt  we  made  arrangements  with 
two  of  the  largest  grocery  stores  to  print  on  both  side  of  vari- 
ous sixes  of  paper  bags.  Printed  four  thousand  of  them  and, 
of  course,  on  the  bottom  of  each  bag  we  inserted  the  slogan 
that  the  store  carried.  The  store  furnished  the  bags  and  used 
them.  We  paid  for  the  printing  and  passed  the  store  several 
passes.  They  were  pleased  and  so  were  we  as  it  carried  the 
message  into  the  kitchen  on  the  grocery  sack." 

We  would  like  to  state  at  this  time  that  Mr.  Blair  has  been 
in  the  show  game  a  good  many  years  and  that  his  past  experi- 
ences and  activities  covering  a  wide  and  varied  career,  have 
proven  his  worth  to  the  title  of  showman.  We  want  to  thank 
him  for  keeping  us  posted  on  .what  he  is  doing  and  we're  sure 
that  his  comments  on  the  various  subjects  will  be  well  received 
bv  his  fellow  Club  members.     • 


54 


Motion   Picture    N  ezv  s 


July    5,     1930 


MANACE-l?fvRGUND  TABLE  CLUB 


Oscar  Makes  His 
Stunts  Work  Over- 
time;   Here's    How 


Want  an  example  of  how  a 
stunt  can  be  repeated  on  any 
picture  merely  by  changing  it 
around  a  bit?  If  you  do,  look 
at  this  work  turned  out  by 
Earle  Oscar,  manager  of  the 
Ritz  Theatre  in  Athens,  Ala. 
The  two  photos  show  different  fronts.  One  was  used  to  sell 
"Revenge"  and  the  other  one  to  plug  "The  Mississippi  Gam- 
bler." When  he  played  the  first  picture,  he  placed  a  number 
of  stills  under  the  marquee  and  arranged  them  so  that  they 
spelled   out   the  title  of  the  picture  and  when  the   residents  of 

the  town  got  a  look  at 


Swanson's  Fronts 
Create  A  Lot  Of 
Interest    In    Miami 


>M/SSI5S!PPi  CHMBL.E 
III  I 


this  a  good  many  of 
them  complimented 
him  on  his  idea. 

The  other  front  plug- 
ged "The  Mississippi 
Gamble  r,"  and  this 
time,  instead  of  using 
stills,  atmosphere  was 
supplied  by  the  use  of 
ordinary  playing  cards, 
to  the  good  effect  that 
may  be  seen  in  the  pic- 
ture. From  these  two 
stunts  we  hope  that  you 
have  seen  why  it  is  not 
necessary  to  throw 
away  a  good  stunt  after 
it  is  once  used  (as  a  matter  of  fact  we  don't  know  who  does) 
but  it  is  a  habit  with  some  showmen  to  put  it  away  until  the 
same  type  of  picture  rolls  along  again. 

This  showman  from  Alabama  has  passed  along  a  number  of 
examples  of  what  he  has  been  doing  and  is  doing  to  sell  his 
shows  and,  as  he  says,  "I  get  a  great  many  valuable  ideas  from 
my  fellow  members  and  I'm  more  than  pleased  when  I  can 
contribute  something."  With  an  "All  for  One  and  One  For 
All"  spirit  of  this  sort,  is  it  any  wonder  that  Earle  keeps  his 
house  running  well? 


Among  the  showmen  who 
are  way  up  in  front  for  turn- 
ing out  classy  fronts,  you'll 
find  R.  M.  Swanson,  manager 
of  the  Hippodrome  Theatre  in 
Miami,  Fla.     If  you'll  recall  it 

was  only  a  short  time  ago  that 

we  told  you  about  the  front  he  created  for  "Free  and  Easy" 
and  in  which  story  we  expressed  regret  because  we  did  not 
have  a  photo  of  it  to  pass  along.  But  this  front  that  we  are 
showing  on  "So  Long  Letty"  is  the  one  from  which  the  other 
one  was  copied.     So  here  it  is. 

Panels  of  beaverboard  were  used  in  covering  the  sides  of  the 

lobby  entrance  as  well  as 
the  box  office  and  entire 
lobby  front.  On  this  was 
pasted  particles  of  broken 
glass  intermingled  with 
stills,  cut-outs  carrying 
copy  of  star  names  and 
large  cut-out  letters  spell- 
ing out  the  title  of  the 
picture. 

So  many  favorable  com- 
ments were  heard  about 
this  unusual  lobby  display 
that  Swanson  used  practi- 
cally the  same  effect  some 
two  weeks  later  on  "Free 
and  Easy." 

The  "Free  and  Easy"  dis- 
play was  given  a  fresh  coat 
of  paint  and  the  broken  glass  was  given  a  coat  of  glitter  which 
made  the  effect  more  striking  than  before.  Of  course,  different 
cut-outs,  stills,  etc.,  were  used  to  emphasize  that  "Free  and 
Easy"  was  the  current  attraction. 

Now  all  that  you  have  to  do,  if  you  want  to  construct  a  front 
of  this  sort  is  to  refer  to  our  other  story  and  work  from  the 
photo  and  if  you  want  to  know  any  more  about  the  construc- 
tion we  are  sure  that  Swanson  will  be  glad  to  give  details. 


Adjectives  Still  Going  Strong  ! ! ! 

Maybe  some  of  you  boys  thought  you  could  exhaust  our  supply  of  adjectives,  but  we're  here  to 
say  that  you  will  have  to  go  some.  The  supply  will  hold  out  as  long  as  you  want  to  accumulate 
a  whole  volume  of  them. 

Here's  some  more;  some  are  real  tongue-twisters,  others  are  peppy;  and  you'll  find  a  few  that 
will  hand  a  laugh  or  two: 


ABSOLUTE 

DURABLE 

ESTABLISHED 

IMMOVABLE 

IMMUTABLE 

IMMOBILE 

INALIENABLE 

INCONVERTIBLE 

INDEFECTIBLE 

INDELIBLE 

INDESTRUCTIBLE 

INEFFACEABLE 


INEXORABLE 

INFLEXIBLE 

INSOLUBLE 

IRREVOCABLE 

INVARIABLE 

MORDANT 

PERMANENT 

POSITIVE 

RIGOROUS 

UNCHANGEABLE 

UNCOMPROMISING 

UNYIELDING 


ABSTRUSE 

AGGRAVATING 

BOTHERSOME 

BURDENSOME 

CUMBERSOME 

DISPIRITING 

EMBARRASSING 

ENTANGLED 

GORDIAN 

IMPEDITIVE 

INCOMPREHENSIBLE 

INCONCEIVABLE 


INCREDULOUS 

INEXPEDIENT 

INTRICATE 

IRKSOME 

LABORIOUS 

MANIFOLD 

MEDDLESOME 

NONPLUSSING 

OBJECTIONABLE 

OBTRUSIVE 

OFFICIOUS 

ONEROUS 

RECONDITE 


Oh,  yes.  Perhaps  you  may  want  a  few  nouns,  or  verbs?  Just  say  the  word 
and  we'll  "shoot  'em  along"  M.  R. T.  C. 


19  3  0 


Motion    Picture    News 


55 


MANACHRr.'ftOUND  TABLE  CLUB 


"Journey's  End" 
Offered  Sherred 
Plenty    Of    Angles 


Remember  the  broadsides 
that  went  out  on  the  openings 
of  a  recent  musical  produc- 
tion? Well,  it  seems  to  us  that 
the  campaigns  that  our  mem- 
bers are  turning  out  for  "Jour- 
;^^=^=^^=^^^=^=-  ney's  End"  will  vie  closely 
with  anything  that  was  done  in  the  past.  One  of  the  first  ac- 
counts we  have  come  across  from  Pennsylvania  is  the  cam- 
paign turned  out  by  Carl  Sherred,  manager  of  the  Mishler 
Theatre  in  Altoona. 

Despite  the  fact  that  Commencement  Exercises  at  the  local 

schools  and  hot  weather 

prevailed  throughout 
the  run  of  the  picture, 
Sherred  managed  to 
pack  them  four  and  five 
deep  during  the  pic- 
ture's run.  His  first 
move  was  to  tie  up  the 
American  Legion, since, 
knowing  his  town  the 
way  he  does,  this 
seemed  to  be  the  most 
valuable  move  that 
could  be  made. 

The  Legion  men,  for- 
ty-five in  number,  had 
brought  back  from 
France  a  box  car  which 
they  had  mounted  on 
an  automobile  chassis 
and  whenever  they  held 
a  parade  in  Altoona  this 
was  almost  always  in- 
cluded. Sherred  tied  the 
Legion  in  with  the  pic- 
ture and  they  agreed  to 
stage  a  parade  every 
evening  for  four  days. 
The  first  was  held  on  the  opening  night  and  the  photos  we  are 
showing  will  give  you  some  idea  of  the  success  of  it.  As  an 
added  feature,  the  Legionnaires  gave  a  fifteen-minute  concert 
in  front  of  the  theatre  and  it  completely  demoralized  traffic.  The 
Legion's  secretary  mailed  out  three  thousand  cards,  calling  the 
attention  of  members  to  the  picture. 

As  most  of  the  ex-soldiers  are  business  men  of  Altoona,  they 
permitted  Sherred  to  dress  up  their  store  windows  with  the 
beautiful  oil  paintings  that  he  made  up  for  the  occasion.  In 
return  for  their  courtesy,  Sherred  granted  them  60  per  cent 
of  the  theatre's  profits  on  a  special  midnight  show  which  was 
run  during  the  week,  and,  as  we  have  stated,  that  he  packed 
them  in  at  every  show,  you  know  that  the  Legion  men  were 
more  than  satisfied  with  their  share. 

Of  course,  Sherred  used  many  other  angles  to  sell  the  picture, 
but  as  most  of  our  members  have  also  used  them  at  some  time 
or  another,  we  did  not  deem  it  necessary  to  set  them  forth.  We 
want  to  commend  Carl  on  what  he  did  to  sell  the  picture  and 
we  know  that  if  he  continues  the  live-wire  activity  that  is  evi- 
dent in  every  stunt  he  uses  around  Altoona,  he'll  be  breaking 
records  week  after  week. 


Irving  Cohen  Uses 
Many  Mediums  To 
Sell  Attractions 


By  tying  up  with  one  of  the 
local  newspapers  Irving  Co- 
hen, manager  of  the  Para- 
mount Theatre  in  Waterloo, 
Iowa,  was  enabled  to  put  "Sa- 
rah and  Son"  over  to  big  box 
'  office  receipts  and  big  pub- 
licity gains.    Irving  sure  is  in  with  the  newspaper  folks. 

The  newspaper  announced  the  contest  with  a  front  page 
reader  and  followed  this  through  with  a  large  ad  on  the  classi- 
fied page  explaining  in  detail  about  the  stunt  picture,  theatre 
and  playdates. 

The  names  of  five  Waterloo  mothers  and  five  Waterloo  sons 
were  scattered  throughout  the  classified  page  for  two  days — 
during  the  first  two  days  of  the  picture's  engagement. 

Every  mother  whose  name  appeared  in  the  classified  columns 


VNDERTRAINED  OR 

OVERTRAINED 

The  subject  of  ushers  seems  to  centre  around  the 
one  pertinent  question:  Are  they  properly  trained 
for  their  jobs? 

Observing  the  usher  staffs  in  many  theatres  that 
we  visit,  we  often  get  the  impression  that  they  do 
not  arrive  at  the  happy  medium.  We  find  them 
either  undertrained  or  else  much  too  overtrained. 

Taking  a  Broadway  house  for  an  example,  we 
would  say  that  the  boys  in  the  Roxy  Theatre  hit 
closer  to  perfection,  in  our  opinion,  than  any  other 
house  on  the  main  stem.  They  seem  to  maintain 
their  military  bearing  without  being  overbearing. 

They  make  no  attempt  to  force  you  into  unde- 
sirable seats  so  long  as  there  is  a  chance  that 
other  empty  seats  are  to  be  had.  And  they  radiate 
a  feeling  of  welcome  that  seems  to  catch  hold  of 
the  patron  too. 

Many  theatres,  starting  off  with  a  military  style 
of  staff,  impress  the  ushers  with  too  much  of  the 
stiff-looking  appearance;  so  much  so  that  the  boys 
can't  seem  to  relax  when  asked  questions,  etc. 
Which  is  not  so  good.  It  leaves  the  impression 
that  the  customer  is  being  "high-hatted"  and  no 
staff  ever  won  over  the  patron  with  that  kind  of 
stuff. 

Are  you  coming  into  New  York  for  a  vacation 
this  summer?  If  so,  make  it  a  point  to  visit  some 
of  the  Times  Square  houses  and  particularly  ob- 
serve how  the  boys  handle  themselves  at  the  Roxy. 
It's  an  education. 


was  entitled  to  free  admission  to  see  the  picture  provided  the 
name  of  her  son  also  appeared  during  this  time.  And  likewise, 
every  son  whose  name  appeared  was  entertained  if  the  name 
of  his  mother  was  also  published. 

A  tie-up  was  effected  with  the  First  National  Bank  where- 
in the  bank  ran  a  20-inch  ad  in  the  newspapers  advertis- 
ing the  fact  that  they  would  open  a  $10  bank  account  for  the 
first  son  born  in  Waterloo  on  the  opening  day  of  "Sarah  and 
Son."  This  ad  also  carried  sales  copy  about  the  picture  as  well 
as  mentioning  name  of  theatre  and  playdates. 

The  stunt  proved  to  be  an  exploitation  bonanza,  and  though 
we  haven't  any  special  dope  on  whether  any  one  claimed  the 
prize,  we  feel  that  plentv  of  attention  was  attracted  to  the 
theatre,  the  bank  and  the  film  and  that  both  the  house  and  bank 
rated  a  lot  of  good-will. 

Not  only  on  pictures  like  "Sarah  and  Son"  does  he  step  out 
and  grab  a  bunch  of  publicity,  but  on  every  attraction  that 
plays  his  house.  When  he  had  the  "Benson  Murder  Case"  he 
decided  that  a  "mystery  car"  would  be  just  the  thing  for  word 
of  mouth  comment.  He  promoted  a  new  car  from  the  Cord 
agency  and  since  the  lines  and  body  of  this  car  are  of  an  un- 
usual type,  it  helped  the  effectiveness  of  the  stunt  immensely. 

The  windshield  and  all  the  windows  of  the  mystery  car  were 
covered  on  the  inside  with  black  cheese  cloth.  And  from  all 
(outside)  appearances  the  person  driving  the  car  could  not  see. 

Banners  carried  on  the  car  contained  copy,  "How  does  the 
driver  see  to  guide  this  CORD  mystery  car?  It's  quite  a  mys- 
tery, but  not  nearly  so  baffling  as  the  mystery  confronted  by 
Wm.  Powell  as  Philo  Vance  in  S.  S.  Van  Dine's  THE  BEN- 
SON MURDER  CASE— a  Paramount  all-talking  picture— Par- 
amount Theatre,  April  5-6-7-8." 

We  have  often  wondered  where  Irving  gets  all  the  pull  he 
seems  to  have  in  Waterloo,  because,  no  matter  what  sort  of  a 
stunt  he  wants  to  engineer,  he  is  pretty  sure  to  receive  the  co- 
operation of  any  merchant  before  whom  he  lays  his  plan.  Why 
don't  you  let  us  in  on  the  secret,  Irving,  by  writing  us  a  little 
article  about  it  so  that  we  can  pass  the  low  down  to  the  rest 
of  the  Club? 


5 1 


Motion   Picture    N  e  zv  s 


July 


1930 


MANACELRr  rcCLND  TABLE  CLUB 


'HELLO  PERLBERG" 

It  was  a  pleasure  to  welcome  half  of  the  firm  of 
Weiss-Perlberg,  Inc.,  of  Jacksonville,  Florida,  when 
Jonas  Perlberg  in  person  (not  a  talkie)  walked  in 
on  us  while  here  in  New  York. 

It  is  certainly  a  treat  to  meet  the  boys  person- 
ally after  corresponding  with  them  for  so  many 
months,  and  Perlberg  was  all  that  we  expected  of 
him. 

Let's  hope  that  the  renewed  activities  of  Weiss- 
Perlberg  will  be  broadcast  from  the  CLUB  pages 
as  often  in  the  future  as  they  have  been  in  the  past. 


Local  Movies  Went 
Over  With  A  Bang 
ForWilliamMurphy 


MOTHER'S  DAY  -  FATHER'S  DAY 


MAY  DAY  -  WASH  DAY 
DOLLAR  DAY 

ALL  HAVE  THEIR  INNINGS 

BUT 

WEDNESDAY  MATINEES 

ARE  • 

BARGAIN  DAYS 

AT  THE 
PUBLIX 

EGYPTIAN 

THEATRE 

BRIGHTON  CENTRE 

(And  Every  Wednesday  Thereafter) 

FOR  ON  THAT  DAY  ONLY 

THE  ADMISSION 

WILL  BE 

Adults    -     •     •     only  15c 
Children     -    •    only  10c 

— —  SPECIAL  ATTRACTION  — — 


It  was  King  Richard  who 
yelled  out  "A  horse — a  horse — 
my  kingdom  for  a  horse,"  and 
as  luck  would  have  it  there 
didn't  happen  to  be  a  show- 
man around  or  he'd  have  been 
furnished  with  a  nag  of  some 
kind,  whether  it  be  a  beaver-board  mare  or  a  reducing  equine; 
for  any  of  the  ideas  that  showmen  of  this  organization  have 
been  cashing  in  on  would  have  helped  Richard  out  of  his 
dilemma. 

To  boost  up  his  biz  at  the  b.  o.,  William  Murphy,  manager  of 
the  Egyptian  Theatre  in  Brighton 
Centre,  Mass.,  decided  that  a  couple 
of  novel  ideas  would  be  necessary, 
and  to  that  end  he  put  on  the 
old  thinking  cap  and  devised  the 
herald  that  we  are  reproducing. 
From  studying  the  herald  you'll  see 
the  special  stunts  he  arranged  in 
order  to  keep  them  coming  into  the 
theatre. 

One  of  his  special  attractions  was 
the  taking  of  motion  pictures  at  the 
box  office  of  the  theatre,  and  what 
a  stunt  this  proved  to  be.  They 
started  to  line  up  at  the  box  office 
on  the  date  set  for  the  shooting,  and 
then  the  fun  began.  The  kids  made 
faces ;  the  movie-struck  ran  the  ga- 
mut of  human  emotions,  their  faces 
registering  the  equivalent  of  joy, 
sorrow,  love,  passion,  heartache  and 
the  rest  of  the  expressions  that 
might  make  Greta  Garbo  what  she 
is  today.  The  local  sheiks  registered 
pathos,  profiles,  and  other  movie 
expressions  (some  of  them).  The 
matronly  ladies  attempted  to  con- 
form to  the  accepted  Belle  Bennett 
standards  and  the  men  to  the  ap- 
proved Lewis  Stone,  man  about 
town  characterization. 

A  week  later  the  pictures  .were 
shown  and  Murphy  got  in  his  fol- 
low-up plug.  Every  one  who  had 
figured  in  the  previous  week's 
shooting  was  on  hand  and  the  un- 
reeling began.  Many  hopes  were  blasted.  Pathos  as  registered 
by  the  local  sheiks  was  found  to  bear  a  striking  resemblance 
to  a  cow  gazing  blankly  at  a  brick  wall  and  not  knowing  which 
way  to  turn.  Love  registered  in  the  Clara  Bow  fashion  by  the 
flappers  and  flapperettes  looked  suspiciously  like  some  one  who 
had  just  had  lip  contact  with  a  lemon.  But  despite  all  of  these 
little  tricks  of  the  camera,  it  was  found  that  a  good  time  was 
had  by  all  because  the  theatre  resounded  with  the  hilarious 
laughter  of  the  audience,  and,  as  a  result  of  this,  Murphy  found 
thai  he  had  secured  some  good-will  for  his  house  that  would 
come  in  handy. 

This  angle  of  Murphy's  is  something  that  it  will  pay  you  to 
look   into   further.    It  wouldn't   cost  much  to  grab  yourself   a 


AT  THE  MVTINEE-WEDNESDAY, 
(MAY  28th-ONE  DAY  ONLY) 

BY  SPECIAL  ARRANGEMENT 

EASTMAN  KODAK  STORES.  INC. 

MOVING  PICTURES 

EN  OF   EACH   PATRON    PU 
ICKET  AT  THE  BOX  OFFIC 

SEE  YOURSELF 

AS  OTHERS  SEE  YOU 

LOADS  OF  FUN 


NOTE 

M  Picture,  will  be  «hown  at  the  Matinee 

WEDNESDAY,  JUNE  4th 


REMEMBER- 

It's  Always  COOL  and  COMFORTABLE 

at  th. 

Air  Conditioned  EGYPTIAN 


roll  of  film  and  a  camera  and  pull  a  gag  of  this  sort.  Give  it 
a  little  thought  and  perhaps  you  can  find  some  slants  to  it 
that  will  help  you  put  it  over  at  your  house.  We  want  to  thank 
Murphy  for  this  and  to  let  him  know  that  we  expect  to  hear 
more  of  his  work.  So  how  about  it,  William?  You  know  that 
the  rest  of  your  fellow  managers  on  the  Publix  Circuit's  New 
England  Division  are  represented  on  our  pages  a  good  deal  and 
we  feel  that  you,  too,  would  like  to  let  them  know  what  you're 
doing,  and  what  better  medium  can  you  find  than  the  pages  of 
the  Managers'  Round  Table  Club? 

Feeling    that    our    members 

Some  More  Reasons    are  always  interested  in  know- 

ttti         T-.       ,       tt    i  i  in£    what     Earle     Holden    is 

Wily    .barle    rlOlden       doing    we    decided    to    shoot 

Pf.rk«     Hie     Wnnco       these     two     accounts     of    his 
■raCKS    mS^tlOUSe      work  at  the  Fairfax  Theatre 

-  when  he  played  "The  Vaga- 
bond King"  and  "Honey"  not  so  long  ago. 

In  a  stunt  designed  for  purely  publicity  purposes,  100  mer- 
chants signed  a  petition  asking  him  to  get  "The  Vagabond 
King"  for  the  Fairfax. 

He  was  to  go  to  Atlanta  to  see  the  advanced  screening  of  the 
picture  and  the  petition  as  well  as  letters  and  telegrams  from 
various  clubs  and  other  organizations  were  sent  to  him  at 
Atlanta.  The  idea  of  this  stunt  was  to  help  assure  Miami  being 
one  of  the  25  American  cities  to  be  among  the  first  to  book 
the  musical  romance. 

A  particularly  effective  story  was  put  in  the  papers  about  the 
number  of  extra  ushers  which  had  been  employed  to  handle  the 
large  crowds  anticipated  the  opening  night.  The  advance  story 
also  told  of  plans  for  the  premiere. 

Arrangements  were  made  with  the  Royal  Scotch  Highlanders 
Band  to  feature  music  from  The  Vagabond  King  one  night  in 
Royal  Palm  Park.  After  the  numbers,  it  was  announced  that 
The  Vagabond  King  would  open  at  the  Fairfax  March  6th  as 
well  as  other  selling  lines  about  the  picture.  And  incidentally, 
this  concert  plus  announcements  went  on  the  air  over  the  local 
broadcasting  station. 

All  leading  orchestras  of  the  city  were  furnished  with  orches- 
trations of  Vagabond  King  music  and  they  plugged  this  music 
and  picture  to  the  nth  degree.  Many  of  these  orchestras  broad- 
cast so  the  tie-up  became  that  much  more  valuable. 

Countless  other  mediums  were  also  used  to  give  this  picture 
a  most  thorough  campaign  that  reacted  at  the  box  office  in 
increased  receipts. 

On  "Honey"  he  effected  a  tie-up  with  a  local  confectioner 
that  proved  a  good  box  office  gag. 

The  confectioner  put  out  sample  candies  in  an  envelope  which 
carried  the  following  copy,  "Have  you  a  sweet  tooth?  Then 
taste  this  tempting  Honey  Chip!  And  for  'Sweets'  that  delight 
the  eye  and  soothe  the  ear,  see  and  hear  Nancy  Carroll  in 
HONEY — Fairfax  Theatre,  Week  beginning  Friday,  March 
21st." 

At  the  bottom  of  the  envelope  was  copy  relative  to  the  con- 
fectioner, etc. 

Two  thousand  of  these  envelopes  filled  with  sample  candies 
were  effectively  distributed  on  the  streets,  in  stores  and  at  the 
theatre. 

The  confectioner  also  had  a  co-operative  window  display  with 
the  majority  of  space  being  devoted  to  the  exhibit  of  stills,  art 
cards  and  other  advertising  material  about  the  picture. 

Oak  Earle,  we  know  that  your  fellow  members  want  to  be 
wised  up  on  what  the  rest  of  the  Club  members  are  doing  so 
keep  up  the  good  work. 


C.  DOCTOR  Says: 

"As  a  new  member  I  wish  you  to  know  how  much 
I  appreciate  the  pages  of  the  ROUND  TABLE 
CLUB.  We  probably  all  slip  at  times  for  lack  of 
ideas  on  exploitation  and  these  stunts  sure  keep 
one  pepped  up.  My  respects  to  the  managers  who 
are  interested  enough  in  the  other  fellow  to  send 
in  their  experiences". 

Manager  Grandview  Theatre, 

Vancouver.  B.  C. 


July    5,     19  3  0 


Motion    Picture    N  e  zv  s 


57 


MANAGE!?!'  KCLND  TABLE  CLUB 


Patrons  Caught 
Fish  And  Then 
Bert  Caught  Them 


Here's  a  couple  of  ideas 
that  will  pay  you  a  profit  to 
look  into.  They  have  all  that 
is  needed  to  pep  up  interest 
in  a  picture  and  when  you 
figure  the  added  interest  that 
^^— — ^=^^=^^=^=^^=  their  novelty  attracts,  is  it  any 
wonder  that  they  click?  These  two  stunts  were  used  by  Bert 
Bickert,  manager  of  the  Palace  Theatre  in  Marion,  Ohio  and 
formed  part  of  his  campaign  on  "The  Big  Pond"  and  Para- 
mount on  Parade." 

He  obtained  a  watering  tank  that  was  4  feet  wide  and  8  feet 
long.  This  was  surrounded  with  artificial  grass,  filled  with 
water  and  then  placed  twenty  artificial  fish  in  the  tank.  Each 
patron  was  permitted  to  fish  once.  And  since  one  of  the  20 
fish  was  marked,  any  person  getting  this  particular  fish  on  his 
or  her  hook  was  permitted  to  see  the  picture  without  cost. 
A  card  on  an  easel  alongside  the  tank  read:  "Free  Tickets  to 
see  and  hear  Maurice  Chevalier  in  THE  BIG  POND — Tues., 
Wed.,  Thurs. — if  you  catch  the  lucky  fish  you  get  a  free  ticket. 
— Try  Your  Luck!  No  Charge!"  The  tank  was  on  exhibition 
for  five  days  in  advance  of  picture  and  not  only  afforded  much 
amusement  among  the  patrons  but  was  an  excellent  plug  for 
the  picture. 


\  "*^ 


>  hj?.t*fllWS***^ 


Plugging  Songs 
Is  A  Cinch  If 
Done  Fulton's  Way 


The  other  photo  shows  the  stunt  he  arranged  with  a  group 
of  boys  whereby  they  would  stage  a  parade  about  the  city 
streets.  22  signs — each  carrying  the  name  of  one  of  the  stars 
appearing  in  the  picture  were  carried  by  the  boys  in  the  parade. 
Two  other  signs  were  also  carried  in  the  parade;  one  reading, 
"Paramount  on  Parade"  and  the  other,  "Palace — Now  Showing." 
The  signs  supported  by  a  two-foot  piece  of  wood  made  an 
unusual  sight  as  the  boys  marched  through  the  principal  busi- 
ness section  as  well  as  visiting  other  places  where  there  were 
crowds  of  people. 

And  when  the  residents  saw  the  strange  cavalcade  they  all 
halted  until  they  spelled  out  the  name  that  the  boys  were 
carrying  thus  proving  what  Bickert  has  always  maintained 
"get  them  looking,  then  they'll  talk;  after  that  selling  is  easy." 

In  all  of  the  accounts  we 
have  presented  of  the  work 
being  turned  out  by  R.  K.  Ful- 
ton, manager  of  the  Broad- 
way Theatre  in  Council  Bluffs, 
la.,  we  guess  you  have  noticed 
the  completness  of  his  cam- 
paigns, and  this  campaign  that  he  turned  out  on  "Honey"  is 
just  as  sweet  as  the  rest  of  them. 

He  tied  up  with  a  local  merchant,  who  donated  a  $50  Nancy 
Carroll  hope  chest  that  we  are  showing  in  the  photo,  in  addi- 
tion to  having  a  full  co-operative  window  display,  running 
special  newspaper  ads  and  paying  a  half  share  of  the  cost  of 
the  special  heralds  and  the  exchange  heralds. 

The  main  idea  of  the  contest  was  to  find  the  girl  who  could 
sing  the  song,  "In  My  Little  Hope  Chest,"  the  best.  Judging 
was  to  be  entirely  by  audience  applause.  The  contestants  were 
given  specific  nights  to  sing  during  the  week  in  advance  of 
the  opening  night  of  picture.  One  girl  was  adjudged  winner 
of  each  night's  contest  and  she  was  to  appear  in  the  final  con- 
test on  Sunday  night — the  opening  day  of  picture. 

The  preliminary  contests  during  the  week  not  only  plugged 
the  Sunday  opening,  but  also  built  up  the  week  days'  business 
inasmuch  as  each  contestant  was  urged  to  get  all  of  her  friends 
to  come  and  cheer  for  her.  Each  contestant  made  a  canvass 
of  the  city  to  get  all  her  friends  present  on  the  night  she  took 
part  in  the  preliminaries. 


"A  CALENDAR  SUGGESTION" 

Our  "Showman's  Calendar,"  an  idea  which 
originated  with  the  Club,  has  been  received  in  many 
and  sundry  ways  throughout  the  world.  One  of 
the  best  gags  called  to  our  attention  in  connection 
with  this  manager's  aid,  was  the  filing  of  the  "cal- 
endar" box  each  week.  This  is  then  used  as  ready 
reference  guide  for  both  the  present  and  the  future 
and  in  the  next  year  or  two  will  act  as  a  sort  of 
advance  reminder  even  ahead  of  our  own  regular 
announcement. 

Do  not  underrate  the  value  of  the  "Showman's 
Calendar."  On  the  contrary  you  should  be  taking 
advantage  of  it  each  and  every  week.  In  order  to 
give  you  this  service  the  Club  had  to  prepare 
months  in  advance  for  its  publication.  Libraries 
were  combed  for  information,  almanacs  were  re- 
ferred to  and  the  Club  corresponded  with  over 
forty-five  organizations  and  others  so  as  to  insure 
the  accuracy  of  the  information  we  convey. 

We  felt  that  the  innovation  was  worth  while  and 
the  fact  that  this  has  been  copied  in  so  many  dif- 
ferent quarters  makes  us  more  than  certain  that 
our  efforts  have  not  been  in  vain. 

M.  R.  T.  C. 


The  local  newspaper  gave  100%  co-operation;  the  theatre 
receiving  advance  stories  on  the  contest  besides  stories  an- 
nouncing each  day's  winner  and  the  final  winner. 

The  contest  was  also  plugged  over  the  local  radio  station 
for  a  week  in  advance  as  well  as  mentioning  that  the  girl 
winner  would  sing  over  the  radio. 

To  help  make  a  thorough  job  of  the  publicity  angle  of  the 
picture,  Fulton  tied  up  with  seven  music  stores,  each  of  them 
devoting  a  full  window  on  the  song  hits,  "In  My  Little  Hope 
Chest,"  "Sing,  You  Sinners,"  and  "Let's  Be  Domestic." 


A  tie-up  with  Liberty  Magazine  distributor  resulted  in  each 
boy  salesman  carrying  a  card  on  his  bag  inscribed  "Honey." 
Each  one  of  these  boys  also  distributed  a  herald  to  their  cus- 
tomers as  well  as  seeing  that  every  newsdealer  was  provided 
with  a  window  card  on  the  attraction.  In  return  for  their 
efforts,  the  boys  were  admitted  to  the  theatre  free  to  see  the 
picture. 

So  completely  was  the  campaign  covered  that  the  residents 
of  the  city  were  talking  about  the  various  stunts  a  couple  of 
days  after  the  picture  was  finished  and  by  this  time  Fulton 
had  already  gotten  his  new  campaign  under  way,  and  recorded 
the  various  stunts  down  to  send  to  the  Club.    Right,  "R.  K."? 


58 


Motion    P  i  c  t  u  r  c    N  e  w  s 


July     5 ,     19  30 


grgr^-"  ,  ~\^ 


IMANACE-Rf  -  ROUND  TABLE  CLUE 


An  Ice-Cake  Tie-Up! 


Tie-up  with  you  local  ice  company  and  arrange  to  have  them 
freeze  a  picture  of  your  house  in  a  cake  of  clear  ice  and  some 
"cool  signs"  in  the  middle  of  a  cake  of  clear  ice.  Lay  out  your 
copy  and  the  picture  of  the  theatre  in  such  a  manner  that  it  will 
be  bound  to  attract  the  eye. 

The  cake  of  ice  should  be  placed  in  the  window  of  the  leading 
restaurants,  drug  stores  and  other  places.  As  an  inducement 
to  promote  interest  in  the  display  offer  free  tickets  to  the  person 
guessing  nearest  correctly  the  length  of  time  it  would  take  the 
ice  to  melt.  This  stunt  is  a  great  ballyhoo  for  any  house  and 
the  ice  company  will  be  more  than  glad  to  cooperate  with  you 
due  to  the  fact  that  it  serves  them  as  a  weapon  to  combat 
electrical  refrigeration  influences. 

Work  along  this  line  for  a  little  while  and  we  think  that  you 
will  work  out  a  number  of  excellent  angles  to  help  boost  your 
business  and  at  the  same  time  keep  your  good-will  stock 
boosted  up. 

Here's      another      showman 


kept  posted  on  the  things  you're  doing  to  sell  your  shows  and 
what  better  medium  have  you  than  the  Club  pages?  So  why 
not  start  boosting  the  Gorman  here  via  your  stunts? 


'Tse    RegUSted"      with    an     "original"     complex 

and  a  sense  of  humor  in  the 
GaV  2  Howe  Chance  person  of  Walton  B.  Howe, 
t»         t»     n     ¥-*•  r^  manager  of  the  Gorman  Thea- 

1  O     r  llll     r  Hie     Oag      tre  in  Framingham,  Mass. 
,  With  a  marathon  race  acting 

as  opposition  to  his  matinee  business  on  "The  Girl  Said  No,"  he 
decided  to  at  least  get  something  out  of  it  and  he  started  plot- 

tinS- 

To  cash  in  on  some  valuable  publicity  with  crowds  lining  the 

streets  and  everybody  more  or  less  talking  about  the  marathon 

race,  he  picked  his  own  representative  to  do  a  bit  of  marathoning 

for  him. 

He  engaged  the  services  of  a  young  man  who  had  all  the  ap- 
pearances of  a  runner.  This  fellow  was  clad  in  a  regulation 
running  suit  and  carried  a  canvas  sign  on  his  front  and  hack ; 
copy  reading,  "I'M  DISGUSTED— THE  GIRL  SAID  NO  AT 
THE  GORMAN  THEATRE." 

The  theatre's  marathoner  cavorted  about  town  and  presented 
himself  wherever  the  crowds  were  thickest.  Considerable  com- 
ment was  heard  about  this  stunt  for  the  young  lad  gave  the  ap- 
pearance of  a  much-disappointed  lover  running  away  from  town 
because  "The  Girl  Said  No." 

And  look  at  this  account  of  how  he  cashed  in  on  the  Amos 
'N'  Andy  craze.  He  secured  a  dummy  and  dressed  it  up  to  re- 
semble a  human  being.  The  dummy  was  placed  on  the  roof  oi 
the  theatre  at  an  elevation  of  twenty-five  feet  with  a  sign  pro 
claiming  the  famous  words  heard  round  the  world  via  the  NBC 
network,  'TSE  REGUSTED."  To  these  he  affixed  "THE  GIRL 
SAID  NO."  At  night  a  spot  was  played  upon  the  effigy  and 
for  a  week  it  had  the  whole  town  laughing. 

Listen,  Mr.  Howe,  with  so  many  of  your  fellow  managers  in 
the  Publix  houses  in  Mass.  we  know  that  you  want  them  to  be 


As   far  as  flying  high  goes, 
M.    D.    Cohen   Went       g.  D.  Cohen,  manager  of  the 

Kialto  Theatre  in  Denver, 
After  High  B.  O.  Colo.,  certainly  hit  the  sky 
^^      h-it  -r-<        i       >>      with     his     exploitation     cam- 

On       YOUng  Ragles  paign     on     "Young     Eagles" 

~  when  he  tied  up  almost  every 

medium  with  which  he  could  plug  his  picture,  to  the  best  possi- 
ble results. 

A  tie-up  with  the  Curtiss-Wright  Flying  Service  gave  the 
theatre  the  following  publicity  shots  without  cost: 

(a)  A  plane  flew  over  the  city  dropping  lucky  number  her- 
alds good  for  free  tickets  to  see  the  picture. 

(b)  A  30-foot  Gypsy  Moth  plane  was  mounted  on  a  truck 
and  trailer  and  hauled  through  the  city  over  a  selected  route 
for  two  days  prior  to  opening  of  picture.  This  plane  carried 
banners  telling  that  the  print  of  "Young  Eagles"  was  being 
brought  to  the  Rialto  by  air. 

(c)  Pictures  were  taken  at  the  airport  showing  the  plane 
landing  and  the  pilot  handing  over  a  can  of  film  to  one  of 
the  theatre's  staff.  This  shot  was  made  up  as  a  trailer  and  used 
on  the  Publix-Denver  theatre  screen  during  the  week  of  pic- 
ture's showing  at  the   Rialto. 

A  free  show  was  arranged  for  the  members  of  the  Denver 
Post  "Just  Kids  Club"  on  Saturday.  This  got  three  days  of 
advance  stories.  In  addition  to  the  free  show  a  contest  was 
set  with  the  Post  whereby  Buddy  Rogers  through  a  wire  offered 
prizes  for  the  best  letters  from  the  kids  on  an  aviation  subject. 
This  contest  carried  through  the  week  of  the  showing  and 
gave  the  theatre  daily  publicity  on  the  picture. 

A  stunt  outside  designated  as  a  "Hollywood  Voice  Test" 
got  a  world  of  attention.  A  radio  speaker  was  hooked  up  in 
connection  with  a  Kennedy  Radio  permitted  a  microphone 
pick-up.  On  one  side  of  the  lobby  the  microphone  invited 
any  one  to  try  their  "Talking  Picture  Voice"  and  have  a  friend 
listen  in  over  the  radio  opposite.  Hundreds  tried  the  trick  and 
got  a  big  kick  out  of  it.  Stills  from  the  picture  and  test  an- 
nouncement on  the  outfit  gave  the  theatre  the  plug  on  the 
current  showing. 

Regular  radio  publicity  was  effected  in  addition  to  the  play- 
ing of  the  new  Rogers  Columbia  record  with  theatre  plugs  he- 
me given. 

Having  so  much  to  his  credit  in  the  way  of  merchandising, 
Cohen  boomed  business  to  a  new  high  as  was  easily  seen  when 
the  lines  began  to  form  a  half  hour  or  so  before  opening  time. 
Cohen  is  one  of  those  showmen  who  seems  to  be  consistent  in 
busting  records  either  for  business  or  merchandising,  and  as  he 
is  one  of  our  active  members,  we'll  have  more  of  his  work  to 
pass  along  in  the  very  near  future.  And  we're  sure  "M.  D." 
agrees   with    us. 


CLUB 

EMBLEM 

PIN!!! 

IT  WILL  IDENTIFY  YOU  AMONG 
THE  WHOLE  SHOW  WORLD  AS  A 
MEMBER  OF  THIS  GREAT  ORGANI- 
ZATION AND  A  REAL  LIVE-WIRE 
SHOWMAN! 


Use  This  Blank: 


Managers'  Round  Table  Club 
729  Seventh  Avenue,  New  York 

Kindly  send  me,  postpaid, Club  pins, 

for  which  I  enclose  payment  at  $1.00  per  pin. 

Name  of  Member 

Theatre    

Address    

City 


State 


July    5,     19  3  0 


M  o  t  i  o  n    Picture    News 


59 


MANAGE KJ'  KOUND  TADLE  CLUB 


Bucholtz  Found  It 
Necessary  To  Tell 
Town    About   Star 


When  a  Broadway  star  en- 
ters into  the  moving  pictures 
it  is  sometimes  necessary  to 
inform  your  patrons  who  she 
is ;  especially  if  those  patrons 
are  not  much  interested  in 
learning  about  the  Great 
White  Way's  inimitable  products,  preferring  instead  to  read 
their  local  news  and  lay  off  the  Broadway  columns  which  are 
syndicated  in  almost  every  paper  in  the  country.  So  when  Paul 
Bucholtz,  manager  of  the  Grand  Theatre  in  Mankata,  Minn., 
played  "Roadhouse  Nights"  and  decided  to  feature  Helen  Mor- 
gan, he  had  a  job  on  his  hands  to  introduce  her  to  the  town. 
First  he  sold  the  idea  to  eleven  merchants  who  paid  for  their 
pro-rata  share  on  a  co-operative  page.  Each  merchant  was 
given  a  "call"  letter — the  letters  when  placed  correctly  together 
would  spell  out  the  name  of  Helen  Morgan.  To  get  the  proper 
"call"  letter  for  each  ad,  it  was  necessary  for  each  participant 
in  the  contest  to  visit  each  store  and  ask  the  merchant  what 
his  "call"  letter  was.  Having  done  this,  then  you  were  to  put 
the  "call"  letters  in  the  little  square  space  in  each  merchant's 
ad  on  the  co-operative  page. 

Having  filled  in  all  the  squares  with  the  proper  "call"  letters 
it  was  then  necessary  to  figure  out  the  proper  placing  of  these 
letters  so  that  it  would  correctly  spell  out  the  name  of  Helen 
Morgan.  Having  arrived  at  the  result,  then  it  was  necessary 
to  print  the  name  of  the  star  at  the  bottom  of  the  co-operative 
page  together  with  name  and  address  and  bring  or  mail  the 
page  to  the  "Roadhouse  Nights"  Star  Contest  Editor  of  the 
Free  Press.  To  the  persons  submitting  the  first  25  nearest 
correct  solutions,  the  Grand  Theatre  gave  one  free  ticket  each 
to  see  and  hear  "Roadhouse  Nights." 

The  stunt  created  a  lot  of  interest  in  the  picture  and  as  a 
consequence  the  star  was  given  a  break  that  helped  a  lot 
towards  setting  her  for  future  bookings. 


Charles  Copperman 
Promoted  Tie-Ups 
Of    Mutual    Value 


Another  showman  who 
seems  to  be  a  past  master  in 
the  art  of  tie-ups  is  Charles 
B.  (Chuck)  Copperman,  man- 
ager of  the  Ohio  Theatre  in 
Warren,  Ohio. 
■  Everytime     we     pass     along 

accounts  of  Chuck's  activities  we  find  that  he  has  sewed  up  a 
number  of  local  merchants  and  either  promoted  window  space, 
space  in  their  ads,  or  secured  a  lot  of  merchandise  for  free  dis- 
tribution. He  was  at  it  again  when  he  played  "The  Big  Party," 
for  he  tied-up  with  a  local  jeweler  and  promoted  more  things. 
Through  the  jeweler's  co-operation,  Chuck  made  up  a  special 
herald  in  the  form  of  an  invitation  to  the  "Big  Party"  which 
plugged  both  the  theatre  and  the  jewelry  shop.  An  angle  that 
secured  a  lot  of  good-will  for  both  the  merchant  and  the  theatre 
was  the  presentation  with  every  ticket  purchased,  of  a  gift  cer- 
tificate that  entitled  the  bearer  to  a  dollar's  worth  of  merchan- 
dise, free  with  every  sale  of  a  dollar  or  more.  Notice  of  this 
gift  was  also  put  in  the  special  heralds  and  served  to  pep  up 
interest  considerably. 

As  a  result  of  these  moves  the  picture  was  put  over  to  in- 
creased business  and  it  is  interesting  to  note  that  the  trade  at 
the  jewelry  shop  also  picked  up.  Chuck's  tie-up  again  proves 
that  when  you  handle  a  thing  right  almost  any  merchant  will 
be  glad  to  co-operate  with  you  because  of  the  fact  that  the  tie- 
up  is  of  mutual  advantage.  This  little  idea  is  just  one  of  the 
things  that  Chuck  is  always  pulling  out  there  in  Warren  and  as 
this  showman  is  one  of  our  very  active  members,  we  know  that 
more  of  his  work  will  be  forthcoming  shortly. 


Some  very  showmanlike 
Co-Operation      Of      ™or]i   was    exhibited    recently 

by  Dave  Helbig,  manager  or 
Local  Newspaper  the  Woodlawn  Theatre  in 
ttt        -pv  rr\     tt    ii  •         Cheviot,    Ohio,    when    he    ex- 

WaStJOOn  1  Oriel  Dig      ecuted  his  campaign  for  "The 
-  Love  Parade." 

Through  a  tie-up  with  his  local  radio  dealer  he  secured  a  set 
to  be  given  away  at  the  theatre.  Every  patron  entering  the 
house  was  presented  with  a  coupon  entitling-  him  to  participate 
in  a  drawing  for  the  radio.  The  coupon  left  a  blank  for  name 
and  address  in  order  that   Dave  could  place  new  names  on  his 


Some  Good  Pointers 

From  CARL  M.  OSBORNE  (Lima,  Ohio) 

One  thing  that  interested  me  greatly  in  the  Round  Table 
section  was  your  inquiry  regarding  specific  difficulties  over- 
come in  the  pursuit  of  free  publicity.  When  I  first  came  to 
Lima  the  newspapers  were  absolutely  hard-boiled  as  far  as 
giving  anything  except  space  in  their  paper,  for  which  they 
charged  plenty.  I  have  overcome  this  condition  to  a  great 
extent  by  trying  to  show  the  newspaper  that  I  practice,  as 
well  as  talk  about,  cooperation;  by  giving  them  a  break  on 
news  stories  which  not  only  referred  to  theatre  matters  but 
in  other  things  which  I  picked  up;  and  also  by  being  ever- 
lastingly "with  them,"  and  cultivating  the  friendship  of  the 
city   and   managing  editors. 

Managers  who  have  trouble  in  securing  the  cooperation  of 
their  newspapers  will  do  well  to  study  the  problems  of  the 
newspaper.  There  are  things  which  a  newspaper  can  do,  if 
they  wish,  and  there  are  other  things  which  it  is  almost 
impossible  for  them  to  do.  Therefore,  it  behooves  the  theatre 
manager  to  be  careful  of  what  he  asks  of  the  newspaper 
and  when  he  is  refused,  take  the  refusal  in  good  grace  and 
try  again  the  next  time.  I  have  been  fortunate  in  having  had 
newspaper  experience  before  entering  the  theatre  game. 
Therefore,  I  know  just  how  far  over  the  line  a  newspaper 
can  go  in  the  spirit  of  cooperation. 

Another  question  which  seemed  to  be  troubling  the  man- 
agers of  the  Round  Table  Club  was  that  of  securing  the 
cooperation  of  the  merchants.  In  all  cases  where  the  theatre 
asks  cooperation  it  will  stand  the  manager  in  good  stead  to 
study  his  situation  before  he  asks  for  consideration  and 
possibly  look  up  the  exact  definition  of  the  word  "coopera- 
tion" as  Webster  gives  it.  Too  many  managers  ask  but  do 
not  have  anything  to  give  to  the  merchant  in  return.  Or,  at 
least  they  do  not  know  their  situation  well  enough  to  show 
the  merchant  where  they  are  giving  a  return  for  the  window 
space  or  other  help  which  they  are  asking  from  the  mer- 
chant. One  of  the  best  arguments  the  theatre  can  use  in 
securing  window  space  or  store  jspace  for  theatre  display  is 
to  bring  home  to  the  merchant  the  fact  that  the  theatre  is 
the  only  business  selling  a  commodity — entertainment — which 
cannot  be  purchased  by  mail.  Entertainment  ranks  with  food 
and  shelter  in  most  people's  lives.  It  is  necessary  for  any- 
one patronizing  the  theatre  to  pass  by  the  windows  of  the 
merchant.  Therefore,  the  manager  of  the  theatre  should 
calculate  the  approximate  number  of  admissions  per  week 
and  the  proportion  of  these  that  go  by  the  individual  store- 
keeper's place  of  business,  and  he  will  have  an  argument  as 
to  whether  the  theatre  should  be  encouraged  or  not.  Further 
argument  to  advance  to  the  merchant  is  the  fact  that  people 
being  interested  in  all  things  related  to  the  motion  picture 
industry,  are  attracted  to  the  merchandise  in  his  windows 
by  interesting  theatrical  displays.  As  a  proof  of  this  inter- 
est, the  manager  can  quote  the  immense  sale  of  fan  motion 
picture  magazines,  which  runs  into  the  millions  of  copies 
per   month. 


mailing  list. 

In  conjunction  with  the  radio  dealer  a  full  page  ad  announc- 
ing the  set  to  be  given  away  and  plugging  in  the  picture  by 
use  of  appropriate  copy  was  inserted  in  the  local  newspaper. 
The  ad  was  well  made  up  and  besides  carrying  a  picture  of  the 
set  also  carried  a  cut  of  the  star  of  the  film. 

To  secure  additional  publicity  Dave  tied  up  with  the  local 
paper  and  promoted  an  agreement  whereby  the  paper  agreed  to 
print  and  distribute  a  number  of  heralds  for  him  on  the  contest. 
All  Dave  had  to  do  to  secure  the  heralds  free  was  to  permit  the 
use  of  a  credit  line  for  the  newspaner.  Since  the  paoer  had 
carried  the  ad,  they  placed  a  catchline,  "As  advertised  in  the 
Western  Hills  Press"  on  the  top  of  the  herald.  And  there's  an 
angle  it  would  pay  to  look  into.  You  may  want  to  run  a  very 
fine  ad  in  your  local  newspaper  and  perhaps  if  you  make  them  a 
proposition  similar  to  the  above  you  can  let  your  house  in  for 
a  load  of  free  publicity. 

The  radio  give-away  went  over  to  great  success  and  since 
we  know  that  Dave  is  quite  capable  of  turning  out  good  work, 
it's  really  not  more  than  we  would  expect.  We're  glad  to  see 
he's  continuing  his  activity  and  we  hope  to  hear  from  him  again 
in  the  near  future. 


60 


Motion   Picture    News 


July    5,     19  3  0 


MANAGE!?!'  KCIJND  TABLE  CLUB 


EVERY- 
BODY'S 
DOING 
IT—! 


WHY 

NOT 

YOU—? 


WHAT  ARE  YOU 
WAITING  FOR? 


Application  For 
Membership  In 

"MANAGERS'  ROUND 
TABLE  CLUB" 

729   Seventh   Ave.,   New   York  City 

I    hereby   apply    for   membership   in 
the    Club. 

Name    

Theatre    

Address    

City    

State   

Position    

Wm.  A.  Johnston  "Chick"  Lewis 

Honorary  Chairman  Chairman 


JOIN  NOW!! 

Here's  the  Blank 


LATEST  NEW  MEMBERS 


WILBUR  WERTHNER  manager  the 
Crown  Theatre  in  Toronto,  Ontario,  Canada. 
He  is  the  latest  Canadian  showman  to  join 
our  organization  and  from  what  we  have 
heard  of  his  work  to  date  he  is  going  to  be 
a  very  active  member.  We  happen  to  know 
Wilbur  that  you  have  been  engineering  some 
great  stuff  up  your  way  and  we  hope  you 
will  keep  us  informed  as  to  your  latest  so 
that  your  fellow  members  might  see  your 
work. 
Wear    Your    Club    Pin!    !    ! 

LINO  R.  CORRETJER  is  another  for- 
eign showman  to  join  the  Club.  He  is 
located  at  the  Rialto  Theatre  in  San  Juan. 
Porto  Rico.  We  are  glad  to  welcome  this 
showman  into  the  Club  and  we  want  him 
to  know  that  our  pages  are  always  open 
to  pass  along  his  work  for  we  know  that 
his  fellow  members  are  always  glad  to  see 
what  the  other  merchandiser  is  doing.  And 
liston,  Lino  how  about  a  letter  telling  us 
your  methods  of  operation  in  your  country? 


-Wear    Your   Club    Pin!    !    !- 


R.  S.  TRETLER  is  the  Assistant  Man- 
ager of  the  Kingsway  Theatre  in  Brooklyn. 
N.  Y.,  and  when  an  Assistant  comes  to  us 
recommended  by  a  man  like  Bill  Applegate, 
Jr.,  genial  manager  of  this  Century  Cir- 
cuit's house  we  don't  have  to  know  any  more 
about  him.  We'll  let  his  future  work  speak 
for  itself  because  working  with  Bill  he's 
bound  to  learn  a  lot  about  showmanshiu. 
Keep  us  posted  on  your  progress  "R.  S." 
and  give  our  regards  to  Mr.  Applegate. 


-Wear    Your    Club    Pin!    I    !- 


JOHN  N.  KRIER  is  the  manager  of  the 
Columbia  Theatre  in  Davenport,  la.,  and 
judging  from  the  work  being  turned  out  by 
him  in  Davenport  we  gleaned  that  he  is  a 
very  active  showman.  As  our  organization 
is  composed  of  some  of  the  most  active  men 
in  the  business  we  know  that  Mr.  Krier  is 
going  to  fit  right  into  the  picture.  And  talk- 
ing about  pictures  we'd  like  to  have  a  pic- 
ture of  you,  John,  and  a  litle  dope  about 
yourself  so  that  we  can  give  you  a  regular 
intro  on  these  pages. 

Wear    Your    Club    Pin!    !    ! 


EVANS  B.  DAVIS  manages  the  Rialto 
Theatre  in  East  Rochester,  N.  Y.  Though 
we  don't  recall,  at  the  moment,  ever  being 
in  Mr.  Davis's  town,  we  feel  that  he  must 
have  plenty  of  chances  for  displaying  all 
kinds  of  showmanship.  In  order  to  set  us 
straight  on  your  work  Evans  why  don't  you 
give  us  a  line  on  yourself  and  at  the  same 
time    include    your    photo    with    it? 

Wear    Your    Club    Pin!     !    ! 


A.  EUGENE  WILSON  is  the  Assistant 
Manager  of  the  Joie  Theatre  in  Ft.  Smith, 
Ark.  He  has  been  in  the  show  business  for 
a  number  of  years  and  handled  the  Lyric 
Theatre  in  Jefferson,  Texas,  for  three  and  a 
half  years  alone.  With  a  showman  back- 
ground such  as  he  has,  Mr.  Wilson  should 
be  able  to  keep  us  lined  up  on  some  good 
exploitation  angles.  So  keep  us  in  touch 
with  your  work,  Eugene,  in  order  that  wo 
may  know  what  Mr.  Brownlee  and  yourself 
are  doing. 


SAMUEL    T.    HOFFSTETTER    is    the 

Assistant  Manager  of  the  New  Delancey 
Theatre  in  New  York  City.  Located  right 
in  the  heart  of  a  district  where  exploitation 
should  be  easy  we  feel  that  Samuel  is  going 
to  turn  out  some  good  work.  And  from 
what  Mr.  Macks  has  to  say  about  it,  we 
think  that  before  long  he'll  be  ready  to  handle 
a  house  by  himself. 

Wear    Your    Club    Pin!     !    ! 


AL.  H.  EICHORN  manages  the  Central 
Theatre  in  West  Hartford,  Conn.  We  num- 
ber a  great  many  showmen  from  New  Eng- 
land on  our  rolls  and  we  are  indeed  glad  to 
welcome  Mr.  Eichorn  into  the  organization. 
Now  that  you  are  a  regular  member  Al. 
we'd  like  to  have  a  photo  of  yourself  when 
you  send  in  your  first  contribution  and  we 
hope  you'll  comply  with  our  request  because 
we'd  like  to  have  the  rest  of  the  Club  meet 
you  "face  to  face."     Oke? 

Wear    Your    Club    Pin!    !    ! 

GEORGE  SUMPTER  manages  the  St. 
George  Theatre  in  Framingham,  Mass.  Mr. 
Sumpter's  application  boosts  our  New  Eng- 
land enrollment  up  still  higher  and  if  he 
is  going  to  keep  in  step  with  the  rest  of 
the  showmen  who  make  up  the  live-wires 
from  New  England  he  will  have  to  display 
some  fast  showmanship.  From  what  we 
know  of  Mr.  Sumpter  we  feel  that  he  is 
capable  of  holding  his  own  when  it  comes 
to  merchandising  and  we  hope  he  will  keep 
us  posted  on  his  work.  And,  listen,  George, 
how  about  a  photo  of  yourself  with  your 
next    contribution. 

Wear    Your   Club   Pin!     !     ! 


FREDERIC  H.  SCHADER  is  the  Pub- 
licity Director  of  the  Fox  Theatre  in  De- 
troit, Mich.,  and  if  you'll  recall,  we  ran  a 
story  a  short  time  ago  stressing  the  great 
work  that  is  being  turned  out  at  his  house. 
We  are  glad  to  welcome  this  alert  showman 
into  the  Club  and  we  know  that  he  will 
be  very  active  because  when  a  showman  has 
the  background  that  Freddy  boasts  he's 
bound   to   know   his   stuff. 

Wear    Your    Club   Pin!     !     ! 


DAVID  WALSH  is  the  manager  of  the 
Strand  Theatre  in  Pittsfield,  Mass.  Being 
a  showman  who  has  had  many  experiences 
in  the  business,  Mr.  Walsh  is  fully  qualified 
for  the  position  he  now  holds  and  the  work 
he  is  turning  out  in  Pittsfield  would  do 
credit  to  any  showman  in  any  part  of  the 
country.  We  would  like  to  hear  more  of 
his  work  very  soon  and  we  hope  that  when 
he  sends  it  in  to  us  he  will  also  include 
his   photo    and    a    little    dope   about    himself. 


Photos  of  Members! 

THE  Club  is  anxious  to  publish 
photographs  of  every  member 
and  would,  therefore,  appreciate 
receiving  as  many  as  possible  for 
use  in  future  issues  of  the  Club 
columns.  If  you  have  not  alread) 
done  so,  PLEASE  send  us  your  own 
photo  at  once.    Thank  you. 


July    5,    19  3  0 


Motion   Picture   News 


61 


COMPLETE    RELEASE    CHART 

Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have 
a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are 
coming.  Features  which  are  finished  or  are  in  work,  but  to  which  release  dates  have  not  been 
assigned,   are   listed   in    "Coming    Attractions."     Running  times  on  features  and  shorts  are  being 

added  as  rapidly  as  the  information  becomes  available. 


Title 

Cain    and    Artem 

China    Express    

Demon   of   the   Steppes 

Fragment  at   an    Empire 

Man    from    the    Restaurant.. 

Old   and    New    

Turkslb     


AMKINO 

FEATURES 

Star  Rel.  Data 

.  E.    Gall-N.    Slmonov    June  6.. 

.  Special     Cast         Mar.       8.. 

.  Nikolay    Saltykov    Jan.  18.. 

Nikitin-Semenoca     .Jan.  25.. 

Thekhov-Mallonvskaya     Ian.  4.. 

.Martha    Lapkina    May  2... 

Educational      May  24.. 


Length 

Feet 

Mine. 

Reviewed 

.7000. 

..78.. 

.June     14 

. . 563 1  . 

..65. 

Mar.    16 

.  .6H00. 

..75. 

.7000  . 

..78. 

.  Feb.      1 

.6000  . 

.67. 

.Jan.     II 

.6921.. 

..76.. 

May     10 

..4900. 

.60.. 

.June      14 

Coming  Attractions 


Title  Star 

Jimmy    Hlgglm      A.     Buchma     ... 

Llvlno    Corpse.    The V.     Pudovkin 

Razlom    M.   A.    Narokov 

suil    a.    bvazhenko 

Spring     Educational 

Storm   Over  Asia V.    Inklzhlnov    . 

Transport   of    Fire G.    Kuznetsov      . 

Tungas  of  Siberia Educational      ... 


COLUMBIA 

(Available   sound-on-hlm    and    soundondisc  / 


FEATURES 


T.J.. 


Title 
•tf Around    the    Corner. 
*t§Call  of  the  West   (A 

•tfGullty?    (A.    T.) 

•tILadies  of  Leisure  (A.  T.) 
•tjsMelody  Man.  The  (A.  T.) 
•ffMurder   on   the    Reef   (A.   T 

•^Personality   (A.   T.)    

*t§Prlnce  of  Diamond*  (A.T.) 
•tIRoyal    Romance.   A    (A.   T.) 

•tfSltters     (A.    T.) 

•tISoldlers    and    Women    (A. 
•t5 Vengeance  (A.  T.)    


T.) 


Star  Rel. 

Sidney-Murray     Apr. 

Revier-Matt    Moore     May 

Holland- valli      Mar. 

Stanwyck-Graves-Sherman      .    Apr. 

Collier.    Jr.-Day-St.    Polis    ..   Jan. 

Re  veer- Livingston      Jan. 

Starr- Arthur    Feb. 

Ian     Keith-Prlngle     Mar. 

Collier-Starke      Mar. 

O'Day-O'Nell      June 

Pringle-  Withers        Apr. 

Holt-Revler-Straaoe   Feb. 


Length 

Data 

Feet 

Mins. 

Reviewed 

26 

..6356. 

...71. 

..May     3 

10. 

...6500. 

...72. 

..May  31 

3, 

..6371. 

...71. 

..Apr.   12 

5. 

..9277. 

..103. 

..Apr.    19 

25.. 

..6386. 

..71. 

.Feb.   15 

19.. 

..5400. 

...60. 

..Feb.     1 

18.. 

..6304. 

..70. 

..Mar.     1 

26. 

..6383. 

...71. 

..May   17 

17.. 

.   6359. 

63. 

.    May  31 

15.. 

.6284.. 

70... 

.June     28 

30. 

.6671. 

...70. 

..May   17 

22.. 

..6160. 

...68. 

..Mar.     1 

Coming  Attractions 


T.). 


Star 


Title 
"tlAfrica    Speaks    (A 

*t  I  Arizona     i  A.T.)     

*+§Brothers   (A.T.)    

•tICharley's    Aunt    (A.T.) 

•tICrlminal    Code,    The    (A.T.) 

*t§Dlrlgible     (A.T.)      

•t§Flfty    Fathoms    Deep    (A.T.) 

•tSFIood.     The     (A.T.) 

•t§For  the   Love   of    Lll    (A.T.) 

•t§Good    Bad    Girl    (A.T.) 

•t|Hell's     Island      (A.T.) Sebastian-Holt-Graves     , 

*t§Jazz     Daughters     (A.T.) 

•tILadies    Must    Play    (A.T.) 

*t§Last    Parade.   The    (A.T.) 

•ttjLast   of    the  Lone  Well  i  A.  T  i    Bert    Lytell  

•tSLIon   and  the   Lamb.   The    (A  T.) 

"t§Madonna  of  the  Streets  A.  T.)    

•t§Man    From    Hell's    River    (A.T.) 

t§Miracle  Woman.   The   (A.T.) .     Barbara    Stanwyck     

•tiParls    Nights    

•t§ Rain   or   Shine    (A.   T.) Joe     Cook     

"tIRoad    to    Broadway.    The 

•fISauealer.    The    (A.    T.) 

•tISubway    Express.    The    (A.T.) 

•tf Sweethearts  on  Parade  (A.  T.) June       6 

•t§Temptation    (A.T.)    Wilson -Gray- Percy     

•tITol'able     David     (A.T.) 

*t§Woman   Who  Came   Back.   The   (A.T.) 


Rel.  Date   Length    Mint.    Reviewed 


70. ..June  28 


SOUND  SHORTS 


Title  Star 

*t Alaska    Knights    Krazy    Kat   Cartoon 

"tAutumn      Disney    Cartoon    Feb 

"tCannib.il     Caper*     Disney    Cartoon    Mar. 

•tCat't    Meow.    The    Krazy    Kat    Kartoon Jan. 

*t§Continental    Evening,    A Fay    Marbe    Feb. 

•JDesert    Sunk     Krazy    Kat    Kartoon Mar. 

*t|Do    It    Now    Clark   &   Bergman Jan. 

•tlFiddlln'      Around    Mickey  Mouse  

•fGalloping   Fish    Disney    Cartoon    May 

'TlHawalians    Apr. 

•tSMarionettes      Tony   Sarg    Mar. 

*tOld   Flame,   An Krazy    Kat    Kartoon Apr. 

*T§Radla-Tors       Utica    Jubilee    Singers Feb. 

•ISlow    Beau     Krazy    Kat    Kartoon Feb. 

•tISpookeasy     Krazy    Kat    Kartoon Jan. 

•tlSpike     Speaks     Frank    Moulan    Mar. 

•tIStage     Door    Knights Buddy    Doyle    Apr. 

•tjstage    Door    Pest Boyce    Combe    Jan. 

SSummer    Silly   Symphony    Jan 


Rel.    Date     Length  Reviewed 

May     22 

13 I  reel 

13 I  reel 

2 I  reel 

12 1  reel 

27 !   reel 

29 I   reel 

I      reel June      21 

8 

9 I  reel 

12 I  reel 

24 1  reel 

26 I  reel 

27 I    reel 

30 I   reel Feb.     I 

26 I   reel Mar.    I 

23 I   reel 

15   ...    I   reel Feb.     I 

16 I   reel Feb.     I 


•flTalklng    Screen    Snapshots. ...  Released    twice    a    month I    reel. 

EDUCATIONAL 

SOUND  SHORTS 


Title 

•t§Bitter    Friends    (A.    T.) 

•UBIg    lewel  Case.   The   (A.T.). 

•tSButu   and    Bears    (A.T.) 

•t§Bully    Beef    

'T. Camera     Sny     (A.T.)     

•tJCampus    Crushes    (A.T.)... 


(Available   sound-on- film    and    sound-on-disc ) 

Length 
Date       Feet.  .M Ins.  Reviewed 

27 1609 18 

23...   1480 16...  Feb.    22 

2 1838.       20. ..Feb  .22 

13 I    reel. 

». ..    I4«0.        16..    Feb.   22 
15...  1929... 21 June     28 


Star  Rel. 

.  Lambert- McPhail      Apr. 

Lambert-  Kelsev  •  Garvin  ...Feb. 

Pnllard-Clyde-Beebe    Mar 

.Terry-toon    July 

Hamilton-Hlatt        fen. 

Clyde-Beebe-Stuart    June 


•tCavlar    Terry-Toons     Feb. 

•tIChumps.     The     (A.T.) Beebe-Clyde     July 

"tlCodflsh    Balls    Terrytoon    June 

•tSDad    Knows    Best    (A.T.) Holmes-Bolton    Mar. 


23...I   reel 7. ..Feb.  22 

6 

15... I  reel 

30 1840 20... Apr.   12 


•tlDrummlng    It    la    (A.T.) 

•t§Fat   Wives   for  Thin    (A.T.). 
•tS Folio*   the   Swallow    (A.   T.). 

•t§French    Kisses    (A.T.) 

•tlGoodby  Legs  (A.T.) 

MIGood    Morning.   Sheriff  (A.T.) 

•tlHail   the   Princess    (A.T.) 

*t  Hawaiian    Pineapples     

*J|He   Trumped   Her   Ace   (A.T.) 
'tlHoneymoon   Zeppelin    (A.    T.) 

•t§Honk  Your  Horn  (A.T.) 

•tsHot   and    Haw    (A.T.) 

•tHot   Turkey    

•tlHow's    My    Baby    (A.T.) 

•f§  Hungarian     Goulash     

•♦Indian      Pudrfino     

"t§ Kangaroo    Steak     

•tsMatch   Play   (A.T.) 

'Museum   of   Art,   A , 

•tsOh    Darling    (A.T.) 

"tIPeace  and    Harmony    (A.T.)    . 

•t§Pollshed    Ivory    (A.T.) 

•tPretzels    

*!§Radio    Kisses    (A.T.) 

'TRoman   Punch   

•tISeatch     (A.T.)     

*t  Spanish    Onions    

MlSugar    Plum     Pita    (A.T.).. 

MISwIss    Cheese    

•tlTrouble    For   Two    (A.T.) 

•t§ Western    Knight   (A.T.) 


MeKee-Smalley     Jan. 

Beebe-Barraud-Clyde    May 

Lloyd    Hamilton    Apr. 

Collins- Boyd    June 

Pollard-Stuart     July 

Lloyd   Hamilton    May 

Boley-Colllns    May 

Terrytoon      I  reel 

Burke-Beeb*    Mar. 

Beebe- Pollard     Apr. 

Lloyd    Hamilton    June 

Goodwin-Crane     Jan. 

Terry-Toon    May 

Barnes-Collins- McPhail    

Terry-Toons     June 

Terry. Toon     Apr. 

Terry-Toon     July 

Hagen-Dlegel     Mar. 

Hodge-Podge     Feb. 

Oover-McPhall-Peek      Feb. 

Lambert-Collins. McPhail     ...May 

Lloyd   Hamilton    Mar. 

Terry-Toons    Mar. 

Beebe- Duryea-Carewe    May 

Terry-Toon     Apr. 

Clyde-Bevan-MePhall     Jan. 

Terry-Toon     Mar. 

Clyde-Gribbons    Feb. 

Terrytown   June 

Raymond    MeKo*   Mar. 

Lambert-St.    John-MePhall. . .  Apr. 


26 1600 18... Jan.   26 

25. ...1980... .22... May  31 
27....  1686....  19... Apr.  26 

15 1684 19 

27 

25.... 1735... 19... June     14 

II... .1573. ...17 

May  24 

23.  ...1895.  ...21..  .Apr.  12 
13.. ..1976. ...22..  Apr.  26 
29 2  reels. .  19. .  .Juhe  28 

12...    1528... 17... Jan.   II 

4.. .1  reel 

1667. ..19 

29 

8...  I  reel 6... Apr.  26 

27...  I  reel 

16... 2002.... 22...  Fab.  22 

...  I  reel 

16.... 1565....  17...  Feb.  I 
18. ...1660. ...IS... May  10 
16....  1642....  18...  Mar.  29 
9...  I  reel 6... Apr.     5 

4 1891... 21... June     14 

20.. .1  real 6. ..Apr.  26 

19 1961 22. ..Jan.      4 

23... I   reel 

16.. .1932. ...21... Feb.     I 

I... I  reel 

9....  1527....  17...  Mar.  29 
20....  1661.... 20...  Apr.     5 


FIRST  NATIONAL 

f Available    sound-on-disc    only) 

FEATURES 

....  Length 

Tl«le                                                     itar                                           Ral.  Date      Feet.  .Mint.  Reviewed 

•tIBaek    Pay    (A.T.) Corinne    Griffith June      I 5672 53... June     7 

MSBrld*  of  the  Roglraent  (A.T.) .  Segal-Pldgean     June    22 7418 82.  ..May   24 

•t§Dawn    Patrol.    The    (A.T.)...     Barthelmets- Fairbanks.     Jr..    July     20 

•tSFIIrtlng    Widow    (A.T.) Dorothy    Mackalll    May    II 6664 74. ..June     7 

•t§Furles     (A.T.)     Warner-Wilson     Mar.    18...  6606 73. ..Apr.  26 

*t§ln    the    Next    Room    (A.T.) .. .Jack    Mulhall   Jan.     26 6336 70. ..Apr.  12 

•t§Lllles    of    Field    (A.T.)     ....Corinne     Griffith Jan.       5 5979 67. ..Dec.  21 

•t§Loose    Anklet    (A.T.) Fairbanks,    Jr.. Young     Feb.       2 6190 68. ..Mar.    8 

♦t§Murder   Will    Out   (A.T.) Mulhall-Lee     Apr.       6 6200 69. ..Apr.   19 

•t§No.    Ne,    Naaetta    (A.   T.) Claire-Gray    Feb.     16 9108.  ..101... Jan.     II 

*t§Notorlous   Affair,   A   (A.   T.) . .  Billie    Dove    May       4 6218   ..   69..   May     3 

•tsOther    Tomorrow    (A.T.) Billie    Dove Feb.      9 5800. ..64. ..Jan.       4 

•tlPlaylng    Around    (A.T.)         . . .  White- Morris       Jan.     19 6003 66. ..Apr.     5 

*t§Road  to  Paradise.  The   (A.T.).  Young-Mulhall      July     5 

•tsSally    (A.T.)    Marilyn    Miller    Jan.  12.... 9277...  103...  Dee.   28 

tIShow  Girl  In  Hollywood  (A. T.).  White-Mulhall      .Apr.     20 7213 80..   May    3 

*t§Son  of  the   Gods   (A.T.) Rich.     Barthelmeta     Mar.      9 8344 92. ..Feb.     I 

•tISong  at  the   Flame  (A.T.) Gray-Claire    May     6 6501 72 May    3 

•tlSprlng     Is     Here     (A.T.) Claire-Gray      Apr.     IS 6386 71. ..Apr.   26 

•tlStrletly    Modern     (A.T.)        ...Dorothy    Mackalll    Mar.      2 5632...   63.  .May    It 

•t§Sweethearts  and  Wlvet    (A.T.) .  Billie   Dave   June    15 7000 77..  June     7 


Coming  Attractions 


Title 

*t§Adiosi    (A.    T.)    

•t§Bad    Man,    The    (A.T.) 

*t§Brlght    Lights    (A.T.) 

•t§Broadmlnded   (A.T.)    

*t|Brnken    Dishes    (A.T.) 

*t§Call    of   the    West 

•tfCaptain    Blood    (A.T.) 

•tICollege     Lovers     (A.T.) 

•tlDeep   Purple    (A.T.)    

•t|Devil's  Playground.  The  (AT  I 

•§tFather's    Son    (A.T.) 

•t§Forever    After    (A.T  ) 
■t§Girl    of    Golden    West    (A.T.) 

♦tlGoing   Wild   (A.T.) 

•t§Gorilla,    The    (A.T.) 

•tlHeart    of    the    North    (A  T  i 
*t§Honor    of    the     Family,    The 

(A.T.)    

•t§Hot   Heiress,   The    (A.   T.).... 

'tIKismet    (A.T.)    

*t§Lady    Who    Dared,    The    (A.T.) 
MSLittle     Caesar     I  A.T  1 . 
*t§Louisiana    Nights     (A.    T.)... 

*t§Mother's   Cry    (A.   T.) 

•t§Numbered    Men    (A.T.)... 
•t§Ono    Night   at   Susle't    (A.T.) 
'*6Utner    men  s    wives    (A.T  ) 
*t§Queen  of   Main  Street   (A.T.). 

•flReckless  Hour  (A.T.) 

•tIRiqht   of    Way.    The    (A.T.) 

•tIScarlet   Pages   (A.T.)    

*t§Sunny    (A.T.)    

*t§Sweethearts    (A.T.)    

•«4«we»l  Mama  '4  T  > 
*t§Toast  of  the  Legion  A.(  T.).. 
•t^Too  Speed  ( A  T  i  .  . 
itlTruth  About  Youth  (A.T.)... 
•t§Way  of  All  Men.  The  (A.T.). 
•tSWidow  from  Chicago  (A.T.).. 
•tlWoman    Hungry    (A.T.) 


Rel.  Date       Lengtn         Revieweo 


Star 
Richard   Barthelmess   ... 

H uston- Revier      

Dorothy    Mackaill     July      5 

Kohler-Rennie     

Young- Withers    


Billie    Dove 


Young-Fairbanks. 
Harding-Rennle  . 
Joe    E.    Brown.... 

Joe    Frisco    

Loretta     Young 

Walter    Huston    .. 


.75... June    21 


Otis    Skinner     

Dove-Tearle    

Edw.    G.    Robinson. 


Nagel-Claire        Sept. 

Oove- Fairbanks.    Jr 

Dnve-  Rath  none    Thompson 

Lee-Lyon     


.72. ..June     7 


Nagel-Vouno        

Ferguson-Nixon     

Marilyn     Miller     

Miller-Pidgeon      

Alltf     Whiff      ... 

Clare-Pidgeon    

Brown-Claire.  Whiting 

Young-Tearle     Aug. 

Fairbanks.  Jr.-Revler   

Alice    White  

Lee-Kohler-Blackmer     


FOX  FILMS 


(After  August   all   releases   sound-on-film   and   sound-on-disc) 


FEATURES 


Title 
•tIArlzona   Kid.   The   (A.T.). 
•tSBIg    Party.    The    'A  T.) 

•t§Born    Reckless    (A.T.) 

§t"Cameo     Kirbv     (A.T.). 


Star 


Rel. 


.  Baxter- Marlt     May 

Lee-Carol- Albertson  Feb. 

.Edmund     Lowe     June 

Terris- Murray     Jan. 

•tSCIty    Girl    (P.T.) Farrell-Dunean    Feb. 

•tSCrazy   That   Way   (A.  T.) Bennett-MacKenna     Mar. 

•tIDouble  Cross  Roadt  (A.  T.). .  Ames-Lee     Apr. 


Lee 

Oth 

Date 

Feet 

Mins. 

Reviewed 

23  .. 

..7450. 

...83. 

..May    17 

25.. 

.   6200. 

..   69. 

.    Mar.    1 

6... 

.7400.. 

..82.. 

.May     10 

12. 

..6700. 

...74. 

..Dee.     7 

16. 

..6171 

...69. 

..Apr.   19 

30.. 

..5800. 

...64. 

..Mar.  29 

20.. 

..5800. 

...64. 

..Mar.  29 

*Means   synchronized   score.    fMeans   sound   effects.   §Means   voice  (including   dialogue   and   incidental   songs).    A.T.   after   title    means 

All-Talker.    P.T.  means  Part-Talker.    D  means  disc.   F  means  sound-on-film. 


62 


Motion    Picture    News 


July     5 ,     1930 


•t§Fox    Movietone    Follies   of    1930 
(A.T.)      Special    Cast 


"tSGood    Intentions   (A.T.) 

•t§Golden    Call    (A.T.) 

•f§Happy    Days    (A.T.) 

•t§Harmony   at    Heme    (A.T.). 

•flHIgh    Society    Bluet    (A.T.) 

•t§Lets    Go    Placet    (A.T.)... 

'tSLone    Star    Ranger    (A.T.). 

•t§Men   Without   Women   (A.   T.)    MeKenna-MaeDonald 

*t§Not     Damaged     (A.T.) Moran-Byron-Ame» 


.May 


.Lowe-Churchill     June 

.  Carol-Mulhall-Breiilel      Mar. 

Special    cast  Mar. 

Collier.    Sr.-Churchill    Jan. 

Gaynor-Farrell  Mar. 

Wagstafl-Lane     Feb. 

George     O'Brien       Jan. 

Feb. 
May 


•t§On    the    Level    (A.T.)  Victor      McLaglen      Mar. 

•t§Roagh    Romance    (A.T.) O'Brien-Chandler    June 

•*SSk>     Hawk     lAT.)  .  .  .  Garrlck-Chandlef     .  Jan. 

•t§So   This   Is   London   (A.T.)....  Will    Rogers    June 

•t§Such  Men  Art  Oangcruus  iA.T   .Baxter-Owen    Mar. 

i Reviewed   under   title    if      Mask   of   Love"    In   Feb     1, 

•tSTemole    Tower     (A.T.) MeKenna-Day Apr. 

•t§3   Sisters    (AT)  Dresser- Patricola  Apr. 

•tiWomen     Everywhere    (A.T.) . . .  Murray-Dorsay-Kellard     June 


4.., 
29... 

16.. 

2.. 

19.. 

30.. 

2.. 

».. 

9  . 
25.. 
23.. 

IS.. 

26.. 

8... 

9... 
mo 

13.., 
20.. 


.7422. 

.  6340.. 
..6552. 
. .7526. 

.6295. 

.6750. 

.6442. 
. .4940. 

.7774. 

.6500. 

.5600. 
.  .4800. 
.  688b. 
.8300.. 

.7400.. 

.5200.' 
.8442.. 
.7500. 


.84. 

.70.. 

.73. 
..84. 

.70 

75 


May  10 

June  14 

.Feb.  22 

.Jan.  18 

Dec  14 

Mar.  8 

72... Jan.  18 

.66... Jan.  25 

.86. ..Jan.  4 

.72. ..June  14 

.62. ..June  14 
.60. ..June  21 

78..    Dec.  i. 
.92.  ..May  31 

.82...  Feb.  I 

.58. ..May  17 
.71... Apr.  26 
.83... June    14 


Coming  Feature  Attractions 

Star  Rel.  Date 


,  Brendel- Wliitc-Compton 
Michael    Bartlett    

.Murray-Huntington 
Lee-  Compton-  Corcoran 


star  nei.  uaie       Length  Reviewed 

•t§Alone  With   You   (A.T.) Gaynor-Garrick     

•UAre    You    There?    (A.T.) Lillie-Garnck      Aug.      31 

•t§Barcelona     (A.T.) Gaynor-Bogart 

•t§Blg   Trail.   The   (A.T.) Wayne-Churchill- Marshall     

•fSBIondie    (A.T.)     Moran-Bogart-Ames     

•tlBroadminded    (A.T.)    Victor    McLaglen     

•tSBy    Hie    way.    Bill    (A.T.i        .Will     Rogei-  

•tSCheer  Up  and  Smile  (A.T.) . .  Lee-Lake-Baclanova    

MSCisco    Kid.   The    (A.  T.) Lowe-Baxter  

•tscommon    Clav    (A.T.)    ..     .       Bennett- Ayers- Marshall    Aug.     17. ..  .7961. .  ..88. .  .June  21 

•tIConnectleut  Yankee.  A  (A.T. ).  Will    Rogers    

•t§Dancers.    The    (A.T.) Moran-MacKenna     

•tSDevil    With    Women    (A.T.) . . .  Farrell-Taylor      

•t§Fair  Warning    (A.T.)    O'Brien-Churchill     

•tSGirl    Downstairs    (F    A    D) O'Brien-Moran      

♦tlGirls    Demand    Excitement 

(A.T) ••■  Brendel-Whito-Compton 

•t§Going    Nowhere    (A.T.) ™" 

•t§Heart  Breaker.  The   (A.T.)... 
*t§Her   Kind  of   Man   (A.T.).. 

•tSHot   Numbers    (A.T.) 

•tSII     I     was     Alone     With     You 

(A.T.)      Gaynor-Farrell     ... 

»t§Just   Imagine    (A.T.) Brendel. Linow     

•t§Last    of  the  Duanes,  The  (A.T.)  O'Brien- Loy-Browne      

•HLiving    for    Love    (A.T.) Sills-Mackaill      

♦tfLuxury   (A.T.)    Garrick-Huntington      

*t«Mad   Singer.    The    (A.T.) ... 

•t§Man     Trouble     (A.T.) Sills-Mackaill      Aug. 

•tIMan  Who  Came  Back.  The 

(AT)         Farrell-Huntlngton    

•tiMeri   on    Call    (A.T.) .Edmund    Lowe    

•t§Movietone    Follies    of    1931 

(AT)     Speoial    Cast     

•tINo  Favors  Asked   (A.T.) Wayne-Lee-Francis      

*t§Oh,    For    a    Manl    (A.T.) Gaynor-Farrell    

•tlOne    Night   In    Paris    (A.T.) . .  Gaynor-MacKenna    

•t§On    the    Make    (A.T.) McLaglen-Dorsay      

•tlOn    Your    Back    (A.T.) Rich-Warner-Hackett    

•tSOne    Mad    Kits    (A.T)  ..Son    Jose    Molica 

•t§Oregon    Trail.    The    (A.    T.) 

•tSPainted  Woman,  The  (A.T.) ..  McLaglen-Dorsay      

•tiPlaymates     (A.T.)        Gaynor-Farrell     

*t§Princess  and  the   Plumber, 

The   (A.T.)    Farrell-O'Sullivan      

•HRed  Sky.  The   (A.T.) J.    Harold    Murray  

•tSRenegades.    The    (A.T.) Baxter-MacKenna-Harris     

•tSScotland    Yard    (A.T.) Edmund    Lowe     

•t§Sea    Wolf    (A.    T.) Sills-Kelth-MacKenna    

•t§See  America   First   (A.T.) Will     Rogers     

*t§Sez   You.   Sez   Me    (A.T.) McLaglen-Maris-Bogart      

•tlShe's   My   Girl    (A.T.) Farrell-Compton      

•t§She   Wears  the   Pants    (A.T.).  Dorsay-MacKenna 
•tlSoup    to    Nuts    (A.T.). 


Healy-Winnioer 

•tlSong    0'    My    Heart    (A.T.) ...  John    MeCormaok    Sept. 

•tSSolder.    The    (A.T.) Baxter. Churchill 

•HSpy,   The   (A.T.) Sills-Muni-Churchill     

•tSThis   Modern   World   (A.T.) . . .  Baxter-Alcaniz      

•t§Tlme    Out    (A.T.) 

*t§Up    the    River    (A.T.) Huntington-Luce-Bogart    

•tSWhlte    Flame.    The     'A.T.)..    Paul    Page „ 

•tSWIld    Company    (A.T.) Albertson- Warner-Lynn    

•t§Woman   Control    (A.T.) Murray-Marls-Luce     

*t§Women  of  All    Nations   (A.T.)  McLaglen-Lowe     

•tSWyoming   Wonder    (A.T.)...    .  Wayne-Clarke-Compton     

•tiYoung   Sinners   (A.T.) Moran- Albertson      


7. ...8243.. ..92. ..Mar.    15 


INTERNATIONAL  PHOTOPLAY  DISTRIBUTORS 


FEATURES 

Title  Star 

•tAfter    tho    Verdict Olga   Ttcheehowa    Jan.  I. 

•t§Crlm«on  Clrelo,  The  Stewart    Rama    Feb.  I. 

*t§Dark    Red    Roses    (A.T.) Rome-Dobla    Mar.  I. 


Length 
Reels.  M Ins.  Revlewec 

.7 76 

.7 79..  Jan.      II 

.  g 67.  .Mar.      8 


*t§Good    News    (A.T.) Special   Cast   Not   Set.. 

*t§ In    Gay    Madrid    (A.T.) Ramon    Novarro    May  17 

*t§Lady    of    Scandal     (A.T.) Chatterton-Forbes-Rathbone     .May  24. 

*t§Lady     to     Love     (A.T.) Vilma    Banky    Mar.  8 

*t§Lord   Byron  of   B'way   (A.T.) . .  Terry- Kaley- Edwards     Jan.  28. 

*t§Montana    Moon    (A.T.) Joan    Crawford    Mar.  29. 

*t§Not   So    Dumb    (A.T.) Davies-Nugent     Jan.  17.. 


*t§Redemption    (A.T.) 
*t§Rogue    Song.     The 


Reviewed   under  title  of   "Dulcy"    in    Nov.   2,    1929.    issue 


.8100... 

.7654... 
..6858... 
..8142.. 
.7200.. 
..7917.. 

.7650... 


80.. 
.85. 
.68. 

.90. 

80. 


Apr.  12 
.June  7 
.May  31 
.  Feb.  8 
Jan.   25 


.Gilbert-Nagel-Adoree    Apr. 

(A.T.) ....  Lawrence    Tibbett    May 

't§Sea    Bat,    The    (A.T.) Bickford-Miljan-Torres     June 

MsShip    From    Shanghai.    The 

(A.T.)     Nagel-Johnson-Wolheim     ...   Jan. 

MSStrictly    Unconventional    (A.T.)  Stone-Cavanagh-Owen     May 


.6019.. 
..9372.. 
..6570.., 


.6225... 
...4970... 
Reviewed  under  the  title  of  "The  Circle"    in   Feb.   22.    1929.   issue 

't§This    Mad    World    (A.T.) Rathbone-Johnson     Apr.     19 6100.. 

*t§They   Learned  About   Women 

(A.T.)     Van    and    Schenck Jan.     31 8773... 

•t§Unholy    3.    The Chaney-Lee-Lmow    Aug.      2 

*t§Woman   Racket   (A.T.) Moore-Sweet    Jan.     24 6387.'.' 


.88...  Feb.  8 
.85...  Nov.     2 

.67. ..May  10 
104... Feb.  I 
.73...  May      3 

69... Jan.  18 
55... Feb.    22 

.68...  Apr.   19 

97... Dec.  14 
.70.  ..May  24 
.71. ..Dee.   14 


Coming  Feature  Attractions 


Length 


Revlewad 


*'*'•    t  Star  Rel.  Oat* 

•tIBallyhoo   (A.T.)    

liitlli     ..t    rhe    i  idles    •  A    T.) 

*t§Big    House.    The    (A.T.) Beery-Morris-Hyams     lune    21 7901 88... June  28 

•tSBilly    the    Kid    (A.T.) John    Mack    Brown 

'tsBugle  Sounds.   The   (A.T.)....  Lon    Caney     

•t§Crisis,     The     (A.T.) 

•tIDance.     Fools.     Dance    (A.T.) 

•tSDark   Star.   The    (A.T.) Marie    Dressier   .....".. 

"t§Daybreak    (A.T.)     Ramon    Novarro    '.'.. 

'IS  Dixie    (H.T.)     

'tSDoing    That    Thing    (A.T.) 

•tlFive  O'clock  Girl,  The  (A.T.)  Marlon    Davies     . 

•t§Great  Day,  The  (A.T.) Joan    Crawford    

*t§Great    Meadow,    The     (A.T.) 

*t§Her   Fortune   (A.T.) Joan    Crawford 

*t§Jenny    Llnd    (A.T.) Grace    Moore    

•t§Let    Us    Be    Gav    (A.T.)...      .Shearer-La    Roque    Aug.   9 70...  May    3 

•t§Like    Kelly    Can    (A.T.) Montgomery-Jardon      

*t§Madame     Satan      (A.T.) Reginald      Denny 

*t§March    of    Time    (Tent.) Weber   &.    Fields    

•t§Merry    Widow.    The    (A.T.) 

•f§Monsieur    Le     Fox     (A.T.)  Barbara     Leonard     

*t!  Naughty     Marietta     (A.T.) 

•t§New   Moon,   The   (A.T.) Lawrence    Tibbett     

*tlOur   Blushing   Brides   (A.T.)  ..Joan  Crawford   

*t§Passion    Flower,    The    (A.T.) 

*t§Razzle-Dazzle  (A.T.)    Dressier- Moran     

•t§Red    Dust    (A.T.) Greta     Garbo     

*t§Remote     Control     (A.T.) Haines-Doran    

*t§ Revue  of  Revues   (A.  T.) King- Love- Haines-Crawford    

•tIRichest  Man  in  the  World, 

The    (A.T.)      Mann-Nugent     July      5 

*t§Romance     (A.T.) Greta     Garbo     

*t§Rosalie  (A.T.)    Marion    Davies    

•t§Singer  of  Seville.  Tho   (A.T.).   Novarro-Jordan-Adoree  

•tSSong    of    India    (A.T.) 

*t§Tampico      (A.T.)      

*t§Those   Three    French    Girls    (A.T.) 

•tSTrader    Horn   (A.T.)    Harry    Carey        

*t§War    Babies    (A.T.)    Buster     Keaton      

*f§War    Nurse    (A.T.) 

•tSWay  for  a  Sailor  (A.T.) John    Gilbert    

•t§Way   Out    West    (A.T.) Haines-Hyams     

•t§World's    Illusion.   The    (A.T.) 


SOUND  SHORTS 


Title 


Star 


Rel. 


•tSAII    Teed    Up Charley    Chase    Apr. 

•t§ Bear  shooters   Our    Gang    May 

•t§Blq    Kick.   The Harry    Langdon    Mar. 

*  t  §  Blotto    Laurel-Hardy     Feb. 

"tSRrats Laurel-Hardy     Apr. 

"t§Clock    Shop,    The Revue     May 

MSCollege    Hounds    .    Dogs    

*t§Collage    Romeot      Blftmore  Trio   Jan. 

•t§Fast   Work    (A.   T.)    Charlie     Chase     June 

•t§ Fifty    Million   Husbands Charlie     Chase     May 

t§ Fighting    Parson     Langdon    Feb. 

*t§Flrst    Soven    Years.    The Our    Gang    Mar. 

•Flower    Garden  Revue     Jan. 

*t§Gems   of    M-G-M    (A.T.) 

•tlHaywire    (A.T.)     Laurel-Hardy      May 

*t|Head   Guy.   The    Harry    Langdon    Jan. 

'tsHet  Dag   Dogs    

•som    Ma"   Trouble   (A.  T.) navidson-Nlchnls      

',  Kinq.   The   Harry    Langdon    June 

'SNiqnt  Owls   (A.  T.) Laurel- Hardy     Jan. 

•t§Real   McCoy  (A.T.) Chase     Feb. 

•t§Shlv«rlng    Shakespeare    Our    Gang    Ian. 

•tfshrlmp.  Tha   ..      Harry    Langdan    May 

*t§Song    Writer's    Revue.    The    (A.T.) 

•t§Tough    Winter.    A Our    Gang    June 

•t§Vodeville    (A.T.) Laurel-Hardy     

•HWhen    the    Wind    Blows Our    Gang    Apr. 

•t§ Whispering    Whoopea    Charlie     Chase     Mar. 


Date 

19. 
17.. 
29.. 

8.  . 
27.. 
10.. 


25. 
28.. 
24. 
22. 


Length 
.  .2  reels. 
.1881.... 
..1827... 

2654... 
.2  reels. . 
2  reels.. 
.  .2  reels. 
...853... 
..1866..., 
..1846... 
..1877... 
..2  reals. 


Reviewed 
..Mar.  20 
..Feb.  15 
..Jan.  25 
..Feb.  15 
.Apr.      8 


.Mar.    29 


.May  24 
Mar.  29 
.Dec.   14 

.Apr.     5 


..1775.... 

..1878.... 

. .  2   reels. 

2r*«le. 

.2  reels... 

..1895... 

..1899.... 

..1870... 
.  .2  reels. . 


.June     7 
.Fab.  '  15 


.Dec.    14 
Dae   14 


.  .2  reels. . 
, .  2  reals.. 
..1795.... 
..1907.... 


.Feb.   15 
'.  Mar'.'  29 


SHORT  SUBJECTS 

Length 
Tlt)«  Star  Reels.  Mins.   Reviewed 

•t§Ael- Dental     Treatment     2 ,7 

*t§Abble  Mitchell   &  Sizzle  & 

Blake     Song    Program    I J 

•f Allez-Op    Marionettes      I 8 

•tSCIyde  Doerr  &  Saxophone 

Sextet    Jazz   Program    I » 

•t§Feed  the   Brute    (A.T.) Animal     Novelty     I 8 

•t§Hoak   (A.T.)    fraw.le.y    &    Sm,,h i .2 

•t§Justleo    (A.T.)    Special    Cast    2 17 

•t§Llttle   Journeys    In    Songland.  .Song  Series   I 8 

•t§Mlser,   The    (A.T.) Bransby   Williams    I 8 

•t§Mr.  Smith   Wakes  Up   (A.T.)   Marriott-Gott     .2 16 

•)§Nlght    in    Dixie.    A    (A.T.) . . .  Mltchell-Hudglns     2 15 

•t§Nora    Blaney    No.     I Song    Program     I 9 

•t§Nora  Blaney  No.  2 Song    Program    1 9 

•t§Operatle     Marionettes     1 9 

•tIRadio    Franks   &   4   Bachelors. Song    Program    I 8 

•tSTeddy  Brown  &  Hla  Band Jazz    Program    I 9 

•t§Unwritten  Law.  The  (A.T.)...  Rosalind     Fuller     Feb.       I 3 30 

•t§When  the  Clock  Struck 

Twelve    (A.T.)    Nlles  Welch   2 16 

METRO-GOLDWYN-MA  YER 


FEATURES 


Title 

•tSAnna    Christie    (A.T.) 

MSBIshon    Murder    Ca«e    (A.T.). 

•t§Caught     Short     (A.T.) 

*t§Chaslng     Rainbows    (A.T.). 


Star 


Rel.  Data 


Greta    Garbo    Feb. 

.Basil    Rathbone    Jan. 

.  Dressler-Moran-Page     May 

.Love- King  Jan. 


(Reviewed  undor  title  o'   "Road  Show"   In   Nov.   2, 

•t§Chlldren   of   Pleasure    (A.   T.) .  Gray-Rubin-Johnson     Apr. 

•tt,Dnvii-May-Care     (A.T.)     Ramon    Novarra    Feb. 

•HDIvoreee.    The    (A.T.) Shearer- Morris    Apr. 

*t§Free  and  Easy   (A.T.) Buster    Kaaton    Mar. 

•HFIoraHera   Girl,    Tha    ivn       Davlat-Gray     May 

•t§Glrl    Said    No.   Tha    (A.T.) ...  Haines- Hyams     Mar. 


21 
3. 

10. 

10. 
1929. 

12 
7. 

26. 

22 

II, 

15. 


Length 
Feet     Mins. 
...6700 74. 

..7961.... 88. 
...6873.... 75. 

.  .8100 90. 

Issue) 

...6100 

...8782.... 98. 

...7533 84. 

...8413 93. 

...7260.... 81. 
...8382.... 93. 


Reviewed 
Dee.  21 

.Nov.  16 
May    10 

.Nov.     2 


Dee.  28 
.Apr.  19 
.Feb.  22 
.June  7 
.  Feb.     I 


Title 

*t§Applesauce      (A.T.) 

•t§Behind    the    Make-Up(A.T.) . . 
"tlBenson  Murder  Case  The  (A.T.) 

•t§Big    Pond,    The    (A.T.) 

•t§Border    Legion.    The    (A.T.) . 

*t§Burning    Up    (A.T.) 

•t§Civillan     Clothes     (A.T.) 

M§Dangerous    Dan  McGrew  (A.T.) 
*t§Dangerous     Paradise     (A.T.). 
•t§Devil's    Holiday,    The    (A.T.) 

•t§Follow      Thru      (A.T.) 

•tfHoney    (A.T.)     

•t§Klbltzer    (A.T.)     (D.)     

•t§Ladles     Love    Brutes    (A.T.).. 
•t§Light  of  Western  Stars  (A.T.) 
MsLove    Among    the    Millionaires 
*t§Love    Parade     (A.T.)     (D)... 
•t§Men    Are    Like   That    (A.T.).. 

•t§Only   the    Brave    (A.T.)    

•t§Paramount  on  Parade  (A.T.) 
•t§Return  of  Fu  Manchu  (A.T.). 
•t§Roadhouse  Nights  (A.T.).... 
Reviewed  as 
•tSSafety  In  Numbers  (A.T.).. 
•t§Sap    From    Syracuse    (A.T.).. 

*t§Sarah    and    Son     (A.T.) 

•tlSeven    Days'    Leave    (A.T.)... 

Reviewed    under 

•t§Shadow    of    the    Law    (A.T.).. 

•t§Sllghtly    Scarlet    (A.T.) 

•t§Soclal    Lion.    The    (A.T.)    ... 
•tSStreet    of     Chance     (A.T.)... 

•tSTexan.    The    (A.T.) 

•t§True   to    the    Navy    (A.T.)... 
t§Vagabond    King.    The    (A.T.). 


PARAMOUNT 

FEATURES 


Star  Rel. 

Helen    Morgan    Jan. 

Skelly-Wray-Powell     Jan. 

Powell-Pallette-Calvert     Apr. 

Chevalier-Colbert      May 

Arlen-Wray-Holt    June 

Arlen-Brlan      Feb. 

Cooper-Collyer     July 

Helen      Kane      July 

Carroll-  Arlen     Feb. 

Nancy     Carroll     May 

Rogers-Carroll      July 

Nancy     Carroll     Mar. 

Green-Brian-Hamilton     Jan. 

George    Bancroft     Apr. 

Arlen-Brian-Green     Apr. 

(A.T.).. Bow-Smith      July   28 

Chevalier-  MacDonald     Jan. 

Hal    Skelly     Mar. 

Gary    Cooper    Mar. 

Special    Cast    Apr. 

Oland-Arthur     May 

Morgan-Ruggles     Feb. 

"River    Inn"     In      Dee.      28.      1929 

Charles    Rogers     June 

Jack    Oakie     July 

Ruth   Chatterton    Mar. 

Gary    Cooper    Jan. 

the    title    of     "Medal"    In  Nov.   23 

Powell-Schilling    June 

.Evelyn    Brent    Feb. 

Oakle-Brlan     June 

Win.    Powell    Feb. 

Gary    Cooper     May 

Clara    Bow    May 

Klng-MacDonald-Oland    Apr. 


Length 

Date 

Feet 

Mins. 

Reviewed 

A.. 

.7066. 

...78. 

..Oct. 

12 

II.. 

..6364. 

...71. 

..Oct. 

20 

12.. 

.5794. 

...65. 

..Apr. 

11 

3.. 

..6984. 

...78. 

..May 

17 

28. . 

July 

^ 

.5251. 

...58. 

..Feb. 

15 

12   .. 

5.. 

.6571. 

...71. 

.June 

"8 

22.. 

.5244. 

...58. 

.Feb. 

7? 

24.. 

.6743. 

...75. 

.May 

17 

26... 

.  Not    set     ... 

.May 

74 

29.. 

.6701. 

...74. 

Feb. 

22 

II... 

.7273. 

..81. 

.Aug. 

Rl 

26.. 

.7177. 

...70. 

.Apr. 

10 

19.. 
28    .. 

.6312. 

...70. 

..May 

31 

18.. 

10061. 

..III. 

..Oct 

iq 

22.. 

.5500. 

...61. 

.Nov. 

23 

8.. 

.6024. 

...67. 

Mar. 

18 

26.. 

.9125. 

...90. 

.Apr. 

n 

17.. 

.6586. 

...73. 

May 

in 

15.. 

.6700. 

...74. 

. .  Dec. 

a 

1     Issue 

7... 

.7074. 

...79. 

. .June 

7 

19... 

22.. 

.6868. 

...77. 

.Mar. 

7? 

25.. 

.6108. 

...68. 

..Nov. 

23 

1,    1929  Issue 

14    . 

.6392. 

.68. 

. .June 

7 

22.. 

.6402. 

...71. 

..Jan. 

25 

7.. 

5403 

60. 

June 

7' 

8.. 

.7023 

.90. 

.  Dec. 

28 

10.. 

.7142. 

...68. 

..May 

17 

31.. 

.6396. 

...71. 

..May 

17 

19... 

.9412  . 

..105. 

..Jan. 

II 

*Means   synchronized   score.    ^Means   sound   effects.    §Means   voice    (including   dialogue   and   incidental   songs).    A.T.   after   title    means 

All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


J  It  I  V 


1930 


M  o  t  i  o  n    Picture    News 


63 


-With    Byrd    at   the    South    Pole June     28. ...7411 82. ..June  20 

•t§Young     Eagles    (A.T.) Charles    Rogers    Apr.       5 6405 71...  Mar.   22 

•tlYoung     Man     of     Manhattan 
(A.T.)      Colbert-Ruggles      May      17 7621 85. ..Apr.   26 


Coming  Feature  Attractions 


Title 
•t§Animal    Crackers    (A    .T.) . . . 

•tsAnybody's    War    (A.T.) 

•t§Baekstage    Blues    (A.    T.)    

•tSBetter    Wife.    The     (A.    T.) . . 

*t§Blue   Angel,   The    (A.T.) 

•tSHusiness    is    Pleasure    (A.T.).. 

•ffCave    Man.    The    (A.T.) 

•t§Danelng    Mothers    (A.    T.).    . 

•t§Feet     First     (A.     T.) 

•tlFighting    Caravan.    The(A.T-). 

•t§Flesh   of    Eve    lA.   T.)      

•t§For    the    Defense    (A.T.) 

•t§General.    The     (A.     T.) 

•t§Grumpy    (A.   T.)    

•t§Heads    Up    (A.    T.) 

•jlHoneymoon    Lane    (A.    T.) . . . 
•t§Huckleberry     Finn     (A.    T.) . 

•t§Kid    Boots    (A.    T.) 

•t§Ladies'    Man    (A.    T.) 

•t§Last    Company.    The    (A.T.) 
•t§Laughing    Lady.   The    (A.T.). 

•t§Laughter    (A.    T.)     

♦t§Leave   It  to   Lester   (A.T.)... 

•tILet's    Go    Native    (A.T.) 

•t§Llttle    Cafe.     The     (A.    T.).. 

•t§Love     Waltz.     The     (A.T.) 

•tlManslaughter     (A.     T.) 

•tiMerton   of    the   Talkies    (A.T.) 

»t§Molinofl   (A.T.)    

•t§Moroeco   (A.  T.)    

•tJMonte     Carlo     (A.     T.) 

•t§New     Morals     (A.     T.) 

•t§Queen    High    (A.    T.) 

*t§Right   to    Love,    The    (A.T.).. 

*t§Rodeo   Romance   (A.   T.) 

*t§Rose  of  the  Rancho  (A.  T.).. 
•t§Royal  Family.  The  (A.  T.).. 
•f§Scarab  Murder    Case    (A.    T.) 

•t§Sea    God,    The    (A.    T.) 

•tSSilent    Enemy.    The    

•t§Sklppy    (A.    T.) 

•tSSpoiler.    The    (A.    T.)    

•tSSutlop  8-E-X   iA.  T.) 

•t§Tom    Sawyer    (A.    T.)    

•SSYouth    (A.    T.) 


Star 

Marx    Brothers    

Moran    &    Mack 6750 

Moran    &.     Mack 

Chatterton-  Brook     

Emil    Jannings    


Rel.  Date         Length       Revlewe- 


.  Apr. 


Geo.     Bancroft 


Harold    Lloyd    

Cooper-Torrence     

Nancy    Carroll      

William    Powell    -July  26 

Huston-Francis      

Cyril    Maude    

Rogers-  Kane     

Eddie   Dowling    

Junior    Coghlan    

Jack    Oakie    

William    Powell    

Veidt-Evans     

Chatterton-  Brook     

Nancy  Carroll   


MacDnnald-Oakii 
Maurice    Chevalier    .... 

Harvey-Batten     

Colbert-March     

Jack    Oakle    

Charles    Rogers    

Cooper- Dietrich     

Mac  Donald- Buchanan 

Chatterton-Brook    

Ruggles-Regers  -Morgan 

Ruth  Chatterton   

Arlen-Carroll     

Gary    Cooper     

Frederic   March    

William     Powell     

Arlen-Wray      

Indian    Cast    


Gary   Cooper    . . 
Clara     Bow 
Jackie    Coogan 
Hersholt-Wray 


Aug 6560 65. ..May  31 


.88   ..May    17 


SOUND  SHORTS 


Reviewer 


June     14 


Title  Star  Rel.  Date  Length 

it§Accidents   Will   Happen   (A.T.)  Smith    and     Dale 2  reels    . 

•tfArtist's   Reverie.  The   (A.T.)..  Ash- Washington      I  reel 

•t§At    Home     (A.T.) Lulu     McConnell     I  reel 

■fsBarnacie       Bill.       the      Sailor 

(A.T.)     Talkartoon     I  reel 

•tsBearded   Lady   (A.   T.) Christie    Comedy    Mar.       I . . . .  1794 

*1§Bedelia    Screen   Song    Jan.       4 604 

•t§Belle   of   the    Night Feb.      15 2  reels 

•tIChinatown    Fantasy,    A I   reel May  24 

•t§Come     Take     a     Trip     In      My 

Airship    •  ■  Screen  Song    . .  ....  Apr.     26. ...  I  reel 

•t§Confounded    Interest    (A.T.) . . .  Haymond     &.     Caverly 

•tJDance,    You    Singers    (A.T.)..  Puck    &    White 

•fSDeep    "C      Melodies ...Frances    Williams    Jan.      25 901 

•tIDesperate    Sam    Bert    Green     Mar.     29 1832 . 

•tsDizzy    Dishes    (A.T.) Talkartoon      I  reel .. 

•tsDon't    Believe    It    (A.    T.) Christie    Comedy    Feb.       8 1872 Mar.  22 

•tIDown    With    Husbands    Arthur-Roach Mar.      8 1660 Mar.  22 

•|§Duke  of  Dublin   (A.   T.) Christie    Comedy    Feb.       I 1850 

•tsFamily    Next    Ooor.    The Charles    Rugales      Jan.      II. ...1381 Feb.   15 

•tIFatal    Card,    The    (A.T.) W.    &    E.    Howard 

•t§Feelin'   Blue   (A.T.) Ash- Washington      I  reel 

•tsFlrebugs    Talkartoon     May     10 704 Apr.    19 

•tIFit  to   Be   Tied    (A.T.) Burns    &    Allen I  reel 

*t§For     Love    or     Mist)     i  »  T.I  ...  Christie     Comedy        Jan.        4 1870 

•tSFood   for   Thought   (A.T.) Allen     &     Canfleld I  reel    

*t§Getting   a    Break    Brock    &.    Sully    I     reel June    28 

•t sliettino   a   Ticket   Eddie    Cantor    Mar.    22      ...948      Feb.    15 

•t§Glow   Worm,  The   (A.T.) Screen    Song    I  reel 

•t§Grand    Uproar    (A.T.) Talkartoon      I  reel 

•t§Helping    Hand.    The    (A.T.) ..  Solly    Ward    I  reel 

•t§He   Was    Her   Man    (A.T.) Gilda    Gray    2  reels 

•f§H is    Honor,    the    Mayor Christie    Comedy     Mar.     22 1665 

•+6Hot   Dog Talkartoon     Mar.    29 I   reel 

*t§Hot    Time    in    the    Old    Town 

Tonight,   A    (A.T.) Screen    Song    I    reel 

•HI    Came    First      Herman    Tlmberg      .  Apr.     12 814    


Boydell-Ash     I  reel 


.651.. 
.  I   reel. 


•t§l'm  a   Wild   Woman    (A.T.) . 
•tSI'm    Afraid    to    Come    Home 

the    Dark    Screen  Song    ...    Feb. 

•fll'm    Forever    Blowing    Bubbles   Screen    Song    Mar. 

•t§ln   the   Shade  of  the   Old  Apple 

Tree    Serpen  Snno  Jan.      18 752 

*t§lnsurance      Eddie    Cantor    I     reel.. 

*t§  Introduction     of      Mrs.      Gibbs      (A.T.)      Lulu     McConnell 

*t§Jazz   Preferred    (A.T.) Zelaya      I  reel... 

•tIKandy    Kabaret    (A.T.) Children's      Ballet      I  reel 

•t$La  Paloma   Screen    Song    Apr.     12 574 

*t§La   Schnapps,    Inc.    (A.T.) ....  Smith    &    Dale    

•t§Lady,   You   Slay   Me   (A.T.)...  Perkins-Hillpot     I     reel... 

•t§Let   Me   Explain   (A.   T.) . . .    .Christie    Comedy  Ian.        4 1870... 

•t§Lovers'    Lane    (A.T.) Arthur    &     Morton     Havel 

•tSMany    Moons     (A.T.) I  reel 

•t§Meek    Mr.    Meek.   The    (A.T.) .  Jimmv    Barry    I  reel... 

•t§Mllllon    Me's.    A Lee    Morse    Apr.     26 964 

M§Moon    Bride's    Wedding.    The.    U.     S.     Indian     Band Feb.     22 967 

•♦{Mountain    Melodies    Jan.      II 994 

*t§My   Gal    Sal    (A.T.) Screen    Song     I  reel... 

•^Neighborly    Neighbors    (A.T.) .  Lulu    McConnell    2     reels... 

tfOle    Man    Whoopee    (A.T.) Art    Frank    I  reel . 

•tfParamount 
*t§Paramount 
•tlParamount 
#t§Paramount 
•§tParamount 
*t§Paramount 


.Jan.   25 


.Jan.    25 


Acts     I  reel 

Comedies     2  reels 

Pictorials     

Screen    Songs    I  reel 

Sound    News I  reel 

Talkartoons     I  reel 

•tSPrlsoner'e    Song.    The Screen     Song        ...    .  Mar.       1 738 

•tSRadln    Riot  Talkartoon     Feb.     15 737 Feb.    15 

*t§Resolutlons    (A.T.) Billy    House    

•tSSalt    Water    Ballads Mar.      8 987 

*t§Scrapplly  Married   (A.  T.) Christie    Comedy    Feb.     22 1634 Jan.    18 

•HSo  This   Is  Paris  Gr«en Fazenda     ..  Jan.      18 1747   Jan.    25 

*t§Story    Book  Parade,  The  (A.T.)  Children's    Ballet     I  reel 

•t|Stronger   Sex,    The    (A.T) Christie   Comedy    Mar.      15...    1760 

•tlTwentleth    Amendment.    The    (A.T.) 2  reels 

•tfVolces   of    Lonely    Men Apr.      19... I  reel 

•tf  Wanderlust    Bruce  Scenic   *or.      5. ...I  reel Feb.   15 

•tSWee  Bit  0'  Scotch   Feb.      8 1022 

*t§Yes.   We   Have   No  Bananas. ..  Screen    Song       Apr.    26 .  ...  I    reel May     24 


PATHE 

FEATURES 


Title 

M§Bachelor's  Seeret.  A  ( A.T.)  (F) 

•tJBeyond     Victory     (A.T.) , 

•tSBIg   Shot.   The   (A.  T.)    (F>.. 


Star 
Alan    Hale    . . 
Boyd-Collyer 


Length 
Feet.  .Mins.  Reviewed 


;'UIH       21. 

July      13. 
.June     29. 


*  Means   synchronized   score,    t  Means   sound   effects.    §Means   voice 

All-Talker.    P.T.  means  Part-Talker.    D 


•tICIothes    (A.   T.)    (F) Constanee  Bennett   May 

*t§Crashing   Through    (A.  T.XF) .  Wm.     Boyd  June 

•tsGrand   Parade    (A.T.)  (D  &  F) .  Twelvetrees-Seott    Feb. 

•t§Hot  and  Bothered  (A.  T.)  (F)..  Eddie  Qulllan      Aug. 

*t§Officer    O'Brien    (A.T.)     (F)..  William    Boyd      Feb. 

•t§Negligee    (A.    T.)    (F) Ina    Claire    May 

•t§Palnted    Desert   (A.   T.)    (F)..  William    Boyd       May 

•tlParachute    (A.    T.)    (F) Armstrong- Lombard     July 

*t§Play    Boy    (A.    T.)    (F) Eddie   Oulllan  June 

•t§Saratoga    (A.T.)    (F) Constance   Bennett    July 

•t§Swing    High    (A.T.)    Twelvetrees-Scott     

'tSTreasure   Girl    (A.   T.)    (F) Aug. 


2.... 7607.... 84...  Nov.    15 

24 

23. ...6740. ...73. ..Nov.  30 

25 

II 

19 

14 

5 

75. ...May    3 

3 


Length         Reviewed 


.8870. 


.97. ..June    14 


Coming  Feature  Attractions 

Title  Star  Rel  Date 

•tSAdam  and   Eve   (A.T.) Constance    Bennett     

*t§AII    the    Way    (A.T.) Constance    Bennett     

*t§Greater    Love.    The    (A.T.)..    .Ann    Harding    

*t§Her     Man     (A.T.) Helen     Twelvetrees     

•tlHoliday     (A.T.)     Harding- Astor-Horton     Not 

*t§ I n    Deep   (A.T.) Constance    Bennett     

*t§l    Take  This   Woman   (A.T.) ..  Harry    Bannister    

*t§Last    Frontier.    The(A    .T.) ...  William    Boyd     

*t§Lazy    Lady    (A.T.) Constance    Bennett     

*t  5  Looking   for  Trouble    (A.T.)  .    .  Eddie     Quillan     

•tINight    Work    (A.    T.) Eddie     Cuillan      

•t§North  of  the  Yukon   (A.T.)...  William    Boyd    

"tSPardon    My    Gun    (A.T.) July      5 

•tIPrice  of  a   Party,   The   (A.T.).  Helen     Twelvetrees     

•t§Rawhide    (A.T.) William    Boyd     

•tIRomance    Harbor    (A.T.) 

•t§Siren    Song.    The    (A.T.) Mary    Lewis     

•t§Taking   the   Rap   (A.T.) Robert   Armstrong    

*t§This    Marriage    Business     (A.T.) 

•t§Up  and  At'  Em   (A.  T.XF) 

•t§War  and  Woman  (A.  T.XF) ..  Boyd-Harding- Armstrong    

•t§ Woman    Afraid.  A    (A.  T.XF) 

SOUND  SHORTS 

(Available    sound-on-lilm   and   sound-an-disc) 

(Note:    Pathe    does    not    list    running    time    on    Shorts.      The    approximate    running    time    of  reeis 
In   the   important   series,   however,   follow: 

2    reel    comedies 26  is  I  a. 

Pathe    Sound    News 10  rain. 

Patho    Silent     News 10  nil. 

Pathe    Audio    Review II  ma. 

Pathe   Review   II  mm. 

Aesop's    Fables    8  alt. 

Grantland    Rice    Sportlights 10  Mln. 

Talking   Topics   of   the    Day 7  all. 


Title 
•t§AII   Stuck   Up   (A.T.) 

*t§America  or  Bust  (A.T.).... 
•^Beauty     Spot,     The     (A.T.)... 

•t§Big    Hearted    (A.T.) 

•tSBIg   Top   Champions   (A.T.)... 

't§8ows    and     Arrows 

*t§Bugville    Romance    (A.T.) 

*t§Champion     Makers     (A.T.) 

•t§Chills  and   Fever   (A.T.) 

•t§Clothes  Make  the  Man  (A.T.).. 

*t§Cover    Charge    (A.T.) 

•t§Crosby's    Corners    (A.T.) 

•tIDarktown     Follies     (A.T.) 

•StDeep    South     (A.    T.) 

•tIDixie     Days     (A.T.) 

•«Dogglng    It    (A.T.) 

•tSOoing    Phil   a    Favor    (A.T.).. 

*t|Drums  of    Fear   (A.T.) 

*t§  Fairway     Favorites     (A.T.) 

•tjFeline     Fighter     (A.T.) 

•t  §  F  ittyMileslrom  Broadway!  A.  T.). 
•tSFIsh.    Fowl  &   Fun   (A.T.).... 

•tSFoolish      Follies      (A.T.) 

•tsJGIacier's  Secret.  The  (A.  T.). 
•t§Golden  Pagoda.  The  (A.T.)  . 
•tGood  O'd  School   Days  (A.T.).. 

•t§Happy     Golf     (A.T.) 

it§Hearts  and   Hoofs   (A.T.)... 

•tSHaunted    Ship     (A.T.) 

•t§Her    Hired    Husband  (A.T.)    . . 

•t§Hlgh    and    Dizzy . ... 

•t§Hls     Birthday    Suit    (A.T.)... 

•t§High    Toned    (A.  T.) 

•tlHome.    Sweet   Horn*    (A.T.)... 

•HHonest    Crooks    (A.T.) 

•tSHooked   (A.T.)    

•t5ln   the   Park    (A.T.) 

•t§lron    Man.    The    (A.T.) 

•t§Lair    of    Chang-How    (A.T.).. 

*t§Love's     Memories     (A.T.) 

•t§On    the    Air    (A.T.) 

•tlOom    Pah    Pah    (A.T.) 

ItlMusical    Beauty    Shop     (A.T.) 
ItSNoah    Knew    His   Ark    (A.T.). 
•tIPathe  Audio  Review  (A.T.)... 
•tlPathe    Sound    News   . 
•t§Perfect    Match,    The    (A.T.)... 

•t§Pick    'Em    Young    (A.T) 

•ftRanchhouse    Blues    (A.T.)     ... 

•t§Red    Heads    (A.T.)    

•*§Rich    Uncles    (A.T.) 

•tlRlde  'Em   Cowboy    

*t§Romeo     Robin,     A 

*t§Royal    Flush.    A    (A.T.) 

•HRubevllle    Night   Club    (A.T.). 

•t§Shln    Ahoy    (A.T.) 

•t§Singing    Saps    (A.T.) 

•t§Slxteen    Sweeties    (A.T.) 

•HSky    Skinners    (A.T.) 

*t§Songs    of    Mother 

•t§Spllls  and  Thrills   (A.T.) 

•tlSplashing    Through    (A.T.).. 
•§tSporting   Brothers   (A.T.)    .... 
•StStreets    of    Mystery    (A.T.)     .. 

•t§Swell    People    (A.T.) 

MSTight    Soueeze    (A.T.) 

•tITrying    Them    Out    (A.T.) 

•tSTrumoeteer.   The    (A.T.)...    . 

•t§Drums   of    Fear    (A.T.)    

•t§Voice    of    the    Sea    (A.T.) 

•t§Western     Whoooee     (A.T.) 

•t§What.    No   Baltl    (A.T.) 


Star  Rel   Date  Length  Reviewed 

McNaughton-Knapp    Jan.       19 2  reels Teb.      I 

Daphne    Pollard    2  reels June  21 

Oawson-Carney      Mar.     30 2  reels Mar.  22 

Harry    Gribbon     2   reels June    28 

Sportllght   Mar.     23 I   reel 

Sportllgnt        ....Jan.       12... 

Aesop    Fables    

Sportlight      

Shean-Knapp     Apr.     27... 

Feb.      16... 

Topics   of   the    Day    Feb.      29... 

Reg.     Merville       .  Feb.       23.. 

Buck    &    Bubbles Mar.       2... 

Song     Sketch     Apr.    20 

Aesop    Fables    Mar.      30... 

Sportllght     Mar.        9... 

Mackenzie    Ward  Feb.      16. 


/agabond    Adv.    Series I  reel . 

Sportllght    May       4.. 

Suortlight  Feb.         9.. 

Watson- Merville      Mar.  16.. 

Sportllght    Apr.  20.. 

Aesop     Fable  ...      Mar.      16.. 

Vagabond    Adv.    Series    May       19.. 

Vagabond     Adventure    Series.  May         5.. 

Aesop     Fable     Mar.        2.. 

Sportlight    Jan.  26. 


I   reeJ Jan.    1 1 

.  I   reel June  21 

I     reel June     21 

.2  reels 

.2  reels 

.  I   reel Feb.    15 

.2  reels Feb.   15 

.2  reels Feb.  22 

I    reel June    28 

.  I  reel 

1  reel Mar.    15 

2  reels Feb.     8 


June  28 


Keefe-Rico     2  reels. 


.1   reel. 

.  I  reel Feb.     8 

.  2  reels .... 

. I  reel 

. .  I   reel Mar.    8 

. .  I   reel May  31 

. .  I   reel Apr.     5 

.1   reel Mar.    8 

.  I  reel Jan.    25 


.May  31 


.1  reel May 

.2  reels Jan. 

2  reels 

.2  reels Mar. 

.2  reels Feb. 

.  I  reel Feb. 

2  reels 


.Aesop    Fable    April    27.. 

.Noel   Frances   Jan.      12. 

Geo.    LeMaire    Mar.     36 

Herman-Green    Mar.       9. 

"Buck    &    Bubbles" Feb.      9.. 

.Topics    of    the    Day    Mar.     23. 

"Buck    *     Bubbles" Mar.     23. 

Sportlight     I  reel 

Topics  of    the    Day Jan.       26 I  reel Jan.    18 

."Aesop   Fables"       Jan.       19 I  reel Jan.    18 

Vagabond   Adv.   Series 2  reels June    7 

Song   Sketch    Feb.      16 I  reel 

Topic*   *t   the   Day Jan.       12....  I   reel Jan.    II 

Aesop     Fable     May     II I  reel June      7 

2  reels June    7 

I  reel June     7 

Released   Every   Week  I  reel 

Released    Twice    Every    Week I  reel      

Butler  Mavo       Apr.         6 2  reels Apr.     5 

Agnew-Geraghty     May        4 2  reels May  10 

May       17 

Nat   Carr    2  reels May  24 

Richard    Carle     May       II I   reel May     3 

White-Carney     April      13 2  reels Apr.     5 

I  reel J  une  28 

H.     B.     Wataoi. ..'.'......'..'.'.  Jan.' ' '  26.' .7.2  reels. V.V.'.'novJ   18 

Aesop    Fable     Ja*.  5 2  reel Jan.    II 

■VesoDs    Fables        Feb.       2 I  reel Feb.     8 

rVhite-MrNaughten    Apr.  20. 

Aesop    Fables Feb.  16. 

Song   Sketch    Feb.  2. 

Sportlight     Apr.  6. 

Sportllght   Feb.  23. 


Vagabond  Adventure 
Marcia  Manning  ... 
LeMaire 


Series.  June 


.2  reels Apr 

.  I    reel Feb.  15 

.  I   reel Mav  10 

.1  reel Apr.  12 

.  I   reel Feb.  15 

I   reel June  7 

.  I   reel May  3 


Feb. 


2 2  reels Nov.  23 

2  reels June     7 

Sono   sketch  Jan.       19 I   reel 

Vagabond   Adv.   Series   I     reel June    28 

Song    Sketch     May         4 I   reel May     3 

Aesop   Fables    Apr.      13 I    reel Apr.   19 

Topics  »1  the    Day Mar.        9 I   reel 


RKO 


FEATURES 

Length 

Title                                                                   Star  Feet      Mins    Reviewed 

•HAIias    French    Gertie    (A.T.) ..  .Daniels-Lyon    Apr.  20...   6202..     65       Anr     io 

•t§Beau    Bandit    (A.D.)    Nagel-Kenyon        Mar.     2 6169 69. ..June    21 

•tSCase   of   Sergeant   Grlteha Morris-Compson-Hersholt     ..     Feb.     23...   8191 92. ..Mar.    H 

•l§Cuckoos.    The    (A.T.) Wheeler. Woolsev  Mav      4 8100 90. ..Apr.     5 

•HFall     Guy.    The    (A.T.) Mullhall-Clarke-Sparks     June     15 6175 65. ..May   31 

•tSFramed    (A.T.) Brent- Tnnmey  Mar.     16 6136 68...  Feb.   15 

•tSGIrl   of   Port   (A.T.) Sally   O'Nell    Feb.       2 6174 SO.  ..Jan.     4 

•tSHe    Knew   Women    (A.T.) Sherman- Joyce     May      18. ..6319 70. ..Apr.    2» 

•rsmt   the    Oeek    (A.T.)  Oakie-Walker    Feb.      2 9327 85.  ..Dee.    II 

•tSLove   Comes    Along    (A.T.) Daniels-Huahes     Jan.        5 7038 78...  Dee.  21 

•tSLovin'   the  Ladles    .  Richard    nix        Apr.       6 6138. ..  68. . .  Feb.  22 

•tIMidnight   Mystery    The   (A.T.)  Compsnn-Trevor     June       I 6463 72...  May   31 

•tIRunaway   Bride.   The    (A   .T.)  .  Astor-Hughes     May     24 6234 69. ..May  24 

(including   dialogue   and   incidental   songs).    A.T.   after   title   means 
means  disc.    F  means  sound-on-film. 


Motion   Picture    News 


July     5,     1930 


,:.«tond    Will    (A.T.) Lee-Carr-Nagel    Fob.      9.  ...6058.  ...60. ..Feb.  15 

•f«Sevea  K«yi  ti>  Baldoat*  'A  T.)    Richard    Oil        Jan.      12 6579 70. ..Jan.     4 

•tSShe's    My    Weakness    (A.T.). . Carol-Lake-Bunce      Aug.    24 not  set June   28 


Coming  Feature  Attractions 


Title 


Star 


Length 
Feet.  .Mins.  Reviewed 


*t§Babes    in    Toyland    (A.T.) Special     Cast     

•tsBunker    Bean    (A.    T.)    

•t§Check    and    Double    Check 

(A.T.)     Amos    V    Andy 

*t§Clmarron   (A.T.)    Richard    Dix    

•flConspiracy,  Tha  (A.T.) Love-Trevor-Sparks 

'TsDIxiana      Babe  Daniels  

•t§Escape    (A.    T.)     

*t§Half  Shot  at  Sunrise  (A.  T.) .  Wheeler- Woolsey    .. 
•t§Heart  ot  the  Rockies  (A.  T.) .  Marshall-Daniels    .. 

VSHIgh    River    

•tSHuntad 


T.). 


,  Betty    Compson 


•t§lron    Trail.    The    (A. 
•t§Ladles    ot    tha    Past..    ... 
♦tfLawful    Larceny    (A.   T.) 

•tfLeathernecking     (A.    T.)     Foy,      Jr. -Rubin      

*t§Old    Accordion    Man,    The 

(A.    T.)     Joseph     Cawthorn     

•tSPertect   Alibi.    The    (A.    T.) 

•tiReeord  Run  (A.T.) Wolheim-Armstrong-Arthur 

•tSSensation    (A.T.).. 

•t§She's    My    Weakness    (A.T.).. Lake-Carroll     

*t§Shooting    Straight    (A.T.) Richard    Dix    

•t§Sllver    Horde    (A.    T.)    Brent- Wolhelm     

•t§Upperworld    (A.T.)    


SOUND  SHORTS 

Title  Star  Rel.  Data  Length 

*t§Age  of  Innocence.  The(A.T.(F). Paula  Trueman    Jan.       5 I  reel  — 

•t§Before    Breakfast    (A.T.MF) Mar.       9. . .  .2  reels. . 

•tIBobbed    Wire    (A.    T.)    Dane-Arthur     

•^Bridegroom.    The     (AT.)  (Ft      Marc    Connelly    Feb.       2 1  reel... 

•tlBroken  Wedding  Bells  ( A. T.).  Dane-Arthur    ■ 

•tsCampus    Sweethearts    (A.     T.HF&D)     Mar.      9. ...2  rets.. 

•tJCash    and    Marry    (A.T.) Veughn-Cooke-8argeit    Mar.  16. . .  .2  reels. . 

•t§Dear   Slayer    (A.T.) Vaughn-Cooke     Mar.      2.... 2  reals... 

•IfEventually    But    Not    New    (A.T.)    (F&D)    Vaughn-Cooke..  Apr.  13.... 2  reels... 

•HFalr    Deceiver,    The     (A.    T.)      (F&D)      Jan.      6....I  reel... 

•fsGeneral   Glnsburg   (A.T.)    (F).Nat   Carr    Apr.      13. . .  .2  reels. . 

•t  §  Gunboat  Glnsburg  (A.T.)  (F).  Nat    Carr    Jan.  12.  ...2  reels.. . 

•tfGuest.   The   (A.   T.)    (F&D)..  Mare   Connelly    May  25. ...I  reel.... 

•t§Hot   Bridge  (A.   T.)    (F&D) May  1 1 . ... 2  ree  s.. 

•t§Jazz    (AT.)    (F)..  Duke    Ellington  &   Orchestra.  Feb.      9. ...I  ree... 

•t§Land  of  the  Sky  Blue  Daughters  Vaughn-Cooke     Mar.  30 2  ree  s.. 

•t§Lost    and    Foundered    (A.    T.)      (F&D)    ..Vaughn-Cooke   ..Jan.  19 2  reels.. 

•t§Magnate.  Tha  (A.  T.)  (F&D).  Marc   Connelly    Mar.  30.. ..I  reel... 

•t§Men    Without   Skirts    (A.T.) ..  Dane-Arthur      • , 

•HMickey's      Champs      (A.      T.)  (F&D)    Mickey    Yule Feb.      2. . .  .2  reels. . . 

•}§Mlckey's       Luck        (A.        T.MF&D)    Mickey    Yule Mar.  30. . .  .2  reels. . . 

•HMickey's  Master  Mind  (A.  T.)  (F&D)    Mickey    Yule Mar.      2. . .  .2  ree  s. . 

•HMIckey's    Merry    Men    (A.    T.)  (F&D)    Mickey   Yule July  20.... 2  reels. .. 

•t§Mlckey's     Strategy      (A.      T.)  (F&D)    Mickey   Yule Jan.       5.. .  .2  reels. . . 

•HMickey'e     Winners      (A.     T.)  (F&D)    Mickey   Yule Aug.  17 2  reels.., 

•♦SMickey    the     Romeo     (A.     T.WF&D)    Mickey   Yule June  22 2  reels.. 

•t§Mickey    the    Whirlwind    (A. T.MF&D)    Mickey   Yule Apr.  27.... 2  reels. . 

•tSMIekey    the    Werrler Mltkey    Yule    May  25. ...2  reels... 

•t§Museum.    The    Toby  the  Pun I  reel... 

•t§Musical    Moments    (A.  T.) Felix    Fernando    Orch I  reel 

•§tOff  to   Peoria    (A.T.) Nick   &   Tony    July  13 2reels... 

•t§old    Bill's    Christmas    (A.T.) Feb.      9...    2reels... 

•tSOId  Vamps  for  New  (A.  T.). .  Vaughn-Cooke    Feb.      2 2  reels. . . 

•t§Palooka    Flying    Sohoel    (A.T.) June  22 I  reel 

•t§Settlng   Son.   The    (A.T.)    Vaughn-Cooke    Feb.  16 2  reels... 

*t§Sleeping    Cutles    (A.T.) Alberta    Vaughn     Jan.      S 2  reels... 

*t§Song    and   the    Sergeant.    The 

(A.T.)      May     II 2reels.. 

•t§Straage     Interview.    The 

(A.T.)     (F) Sherwln-Knowles    Mar.      2 1  reel 

•t§Whlle   Auto   Walts   (A.T.HF).  .      Ian.  12. ..-..-. 

•tlWho's   Got  the  Body   (A.T.)..  Nick  &   Tony    Aug.  3. . .  .2  reels. . . . 


Feb.  22 
.Apr.    19 


Apr.   12 


..May  24 

..June  14 

..June  14 

Dee.  14 

..Jan.  25 

.'.Feb.  "fi 

Dee.  ■< 


.May  24 


SON  U- ART-WORLD  WIDE 


Length 
Title  Star  Rel.  Date  Feet..Mlns. 

•rSBIg    Fight.   The   (A.T.) Williams-Lane     Sept.      I . . .  .5850. ..  .65. 

•t§Cock  0'   the   Walk   (A.T.) J.    Schildkraut-Loy    May      15. ..  .7200...  .80. 

•ItDude    Wrangler,    The    (A.T.) .  Duryea-Basquette     June     6200 68. 

•t§Fighting    For   the    Fatherland Apr kiZA"';kW 

•t§Hello    Sister    (A.    T.) L.    Hughes-Bordeh    ..  Feb 9500. ..100. 

•tfOnce   a   Gentleman    (A.T.) Horton-Wilson    Aug 

•tlReno      (A.T.) Roland-Thomson-Love      

•fSsombrai   de   Gloria    (Spanish) .  Special    Cast     Feb 9500.  ..100. 

•t§What   a    Man    (A.T.) Denny-Segar    Apr.       I 7000 79. 


Reviewed 
.Apr.  19 
.Apr.  19 
.May  24 


.Apr.     5 
June  21 


Feb      22 

.Mar.  29 


STATE  RIGHTS 
FEATURES 

Title  Star  Dlst'r  Length 

Feet      Mins.  Revleweu 

•tiAoross  the  World    (A.D.) Talk.   Pie.   Epics. .  Not  «et8860.. .  .98. .  .Jan.  25 

•t§After    the    Verdict    (A.T.)  Tschechowa-Ward      ..Int.     Photoplay.  .Jan.     1.8900 73. .June  21 

Asphalt     Froollch-Amann      ...Allied     Film.  Mar.    15...   8  reels.. 85.  ..May  10 

'•^Because  I   Love  Yeu  Mady  Christians  Amer.  Gen.  Film     Jan.  249000. .  .100. .  Feb  - 

*t§Beyond   the    Rio   Grande    (A.T.)    Jack    Perrln.  . .  Big  4 Apr.   15    5400 60.. June  7 

•tfBrlde  68   (P.T.) Veldt-Brink     Amer.    Anglo    Apr.    6 100. .Apr.  19 

*t§Burning    Heart,    The    ....  Christlans-Froelirh.  .  Harold   Auten May    10  8372. .  .88. ..  May  24 


Harold   Auten May    108372. 

Burr    Jan.     15  5466 

Unusual  Plct 


.61. .Jan. 
.  Feb. 


157127. 


•tlCall      of      Circus      (A.T.) 

(D.F.)     Bushman  Clayton 

Caught  In   Berlin   Underworld.  Fritz    Kastner... 

Chess     Player.     The Jehanne-Blanchard 

•t§Clancy      in      Wall      Street 

(A.T.)     Wurray-Llttlefleld    ...Aristocrat    Mar. 

•tsCo-Optlmists       Special    cast     New    Era    reb.   o        ... 

*t§Danger  Man.  The  (P.T.).Chas.    Hutchinson    ..Cosmos May    21.6516.. 

*t§Oarkened   Skies    (A.T.) . .  .Brentwood-MacDonaldBlltmore    Prod Jan.  5400.. 

•fSEscaped   from    Dartmoor ...  Baring.  Henning         ..Harold    Auten. ..Apr.    II   7529.. 

Farmer's    Wife..        Theinas-Hall-Davls. .  Allied    Jan.   4   6845.. 

•t§Flrebrand    Jordan    Lane    Chandler Big    4 

Figaro      rianco- Amer  lean   Not  Set  6360.. 

•^Heart's        Melody        (A.       T.) 

(F    &    0)     Fritseh-Parlo    ..     ..    Ufa     Film     

Her   Unborn   Child   (F  &  0) ..  Special    Cast Windsor    Jan.     107609 85 

Hunted    Men    Bob  Steele   Syndicate    Apr.  .4853     

•t§lmmortal    Vagabond  (A.T.)  Hald-Froellch     Ufa     Film     

In  the  South   Seas   with   Mr.   and   Mrs.    Pinchot Talk.  Plct.  Eolcs.Sept.  I   5538 May 

•tlniagl    African  Hunt  Congo  Plct.  Ltd.     Apr.  137776 86. .Apr. 

I««ip    Casket      The   .  French     Cast  Cosmos  5800 64 

*t§Juno     and     the     Paycock    (A.T.)  Sara    Allgood  Harold     Auten. .   June  27   9100 July 


.82. 
.60. 
.70. 
.76. 


Mar.  I 
Feb.  22 
May  24 
Dee.  14 
Apr.  19 
Jan.      18 


.7 1..  Dec. 


Jan. 


HLadles      in      Love      (A.T.)  Day-Walker  Chesterfield     May     I76095 

•tSLast    Dance.   The    (AT.) . .  Reynolds-Robards      ..Audible      Mar.    8.5825 

I  «.t    Patrol  Pro    Patrla    ...Not     Set    5I00 

•t§Love  at   First  SlghK A.T.)  Keener- Fester   Chesterfield  c-b     '«  6039 

Mystery   at    the    Villa    Rose. .  Trevor- Baring       Harold    Auten.    May    31   9000. 

MlOverland    Bound    (A.T.)      Perrln-Ray     Raytona     ...Aor.     IS. ...5040. 

•HPartlng    of    the    Trails   . .     Bob    Custer     Syndicate    ..Mar.       I 4700 

Passion    Song.    The Olmsted-N.      Beery..  Excellent     5080 

Peacock     Fun    The rinrnthv     Dwan       ...Chesterfield  54no 

Poor     Millionaire     Talmadge-Howard 

Porl    Special   Cast   .... 

'tiRampant      Ago      (A.T.) 

'OF)  M  urray-  Kennedy 


.  Blltmore      .Apr. 
Ufa    Films    


.69..  May 
..65..  Mar. 
.  17  Dec. 
, .68. Feb. 
. 100  mins 

.56   .  .Mar.  29 
..52...  Mar.  29 

.56 

..BO 

7. ...5200. ...58. ..May    17 


.  Continental 


Jan.     155743. 


•tSRldln"     Law     Perrin-Canurt    Big    4    Mayl25600.. 


.Jan. 
..July 


Sea    Fury     Mildred     Harris Tom  White Not  Set  5200. ..  58 

*t§Secret  of  the   Pueblo   Big   4    June  15 

Smoke    Belle*     Conway     Tearle First     Division     6605 .'.'.'.  73-. 

South    of    Panama   Carmellta    Geraghty. .  Chesterfield     6300 70. 

Stampede    Native    Cast    Harold    Auten. ..Apr.    29  7540 80.. 

Strange    Case    of    District 

Attorney    ••M"    Unusual  Photoplay  .  Mar.  6800 

*t§Take  the  Heir  (A.D.) Edward  Horton   Big    4    Jan.   15.5700 63. 

Three    Outcasts,    The Yakima     Canutt Waea     Mar.    7.  6  reels 

Thunder    God    Cornelius     Keefe Crescent     5917 66. 

Western    Honor    Bob  Steele  Syndicate.  .Max.     4849 50. 

•tsWest   of    Rockies    (A.T.) 

(D)        Art    Mix World    Art Jan.     18.6100 68.. 

•t§Whlte    Cargo    (A.T.) Special    Cast    Harold    Auten    

•tlWhite     Devil      (P.T.)      (' 

u,£    9>     ■:•„■•.; Mosjukln-Dagover     ..UFA     Films , 

MsL?ry.at  £,»rtln«1----f-Halm.Gralla    International    7000. ...78. 

Tswoman     who     was     rer- 

gettea    (A.D.)  Belle   Bennett   State    Cinema.... Jan.      1.7560. .. .85. 

Wonderful    Lies    of    Nina 

.itSlrowJna»/  •••!,••■•,•••••.•;•  -Helm-Ward    Allied     Films. .May    SO.  .8  reels.  .80. . 

•t§Would    You    Believe    It?. .  Walter    Forde    Big    4  Mar     15      6    reels 

•t§Yiddlsli  Mama.  The  (A.T.)Mae    Simon    ;udea  Films  ..'.'.' "...  4000 '.'. 


May  S 

Mar.  22 

Jan.  25 

.Oct.  19 


May  17 
Mar.    'j 


.Feb.    22 
.Jan.    25 

June     14 

60 


Coming  Feature  Attractions 


Title  star 

*t§Ape.   The    (A.T.)    

*t§Bar    L    Ranch Bill.    Jr.-Wales    .'..' 

*t§Body.   Soul   and    Dress 

f§Burned     bvidenee    {f) 

Buying    a    Wife Special    Cast.! '.'..'.'.'. 

•t§Clown,     The    (F) ".    . 

•§t Comeback.    The    (A.T.)    '.'. 

*t§Dancing    Fathers    (A.T.) .' ..'.'.' .'.'..'. 

*t§ Dangerous   Trails   ••••• 

*t§Davy   Jones    Locker   (A.T.) 

*t§  Divorce       Question.       The 

(A.T.)     

Duty  to  be  Silent Maria  Albana    

*t§East    Lynne    (A.T.) 

*t§East    of    Asia     (A.T.) 

*t§Everybody's     Girl     (A.T.) 

Exodus  to  the  New  World.  The  Lyon-Prevost     

Full     Dressed    Thieves Nils     Asther 

German     Underworld Special    Cast 

Great    Unknown.    The..    John     Loder... 

•§tHall    the    Woman    (A.T.) 

Her    Viennese    Lover Asther-Nolaa 

*t§ln     Oklahoma     (A.T.) 

"t§Lady  of  the   Lake.  The..  Percy    Marmont    

*t§Lite    For    Sale,    A    (F) 

*t§Lost    Gods    Educational    

Milak   of   the   Snowlands Soeelal    Cast 

"t§Midnight   Alarm,    The    (A.T.)      

*t§Mother's    Millions    (A.T.) 

*t§Night   Hawk.    The 

Our    Daily   Bread Mary     Nolan 

•t§Price    Mark.    Tha    (A.T.) 

*t§Red      Kisses      (A.T.) 

*t§Romantic    Scoundrel,     The     (A.T.)     

*t§Second   Honeymoon,   The  (F) 

•f§Sentimental    Satan    (A.T.) *. 

•tSSmart    Women    (A.T.)...., 

•t§Thou    Shalt    Not    Squeal     (A.T.)      

•tIToday    (A.T.)     Nagel-Owen     

•t§Trap.   The    (A.T.) 

•t§Unforbldden  Sin.  The  (F) 

Unholy     Love Wegener.  Petrovltch  . . 

When    Duty    Calls Special    Cast    

Wild    Men    of    Kaliharl Denver   African    Exp. 

•tsworldly    Goods    (F)              Klrkwood- Kennedy     . 
*t§Worst    Woman    in    Paris    (A.T.)      


Rel.  Date 

Liberty    Prod.    ... 
Big   4    


Length 


Continental     , 

Aft.    European 7  reels. 

Continental     

Majestie    


.Sept.     15. 


Big    4 

Liberty    Prod. 


Malestlo    , 

Afl.    European 6  reels. 

Liberty   Prod 

Liberty   Prod 

Liberty   Prod 

Pioneer    

Aft.    European ..7  reels. 

Aft.    European 7  reels. 

Aft.    European .6  reels . 

Majestic    

Aft.    European 6  reels. 


FitzPatrick     

Continental     

Talk,    Pict.    Epics    .. 

Allied    

Liberty   Prod 

Liberty   Prod 

Big   4    Aug. 

Aft.    European 

Majestlo    


Continental 
Majestlo  .. 
Majestlo    .. 


Majestic    

Majestlo    

Continental     

Aft.    European 

Allied 

Talk,    Pict.    Epics 
Continental 
Liberty   Prod 


.6714  teet. 


SOUND  SHORTS 

Title  Star  Rel.  Date  Length  Reviewed 

•t§Anywhere    By   Air Visuagraph 3    reels May    17 

*t§At    the    Photographers 

(A.   T.)    (F) Harry    Delf    Elbee 2  reels 

•fBeethoven    Fitzpatrlck     I  reel Apr.     19 

'tBarn    Dance   Mickey  Mouse  Cartoon  Celebrity    Prod I     reel 

•t§Bring    On  the  Bride  (A.T.)  Ellbee       2  reels Nov.      9 

•t§Broken   Doll,  The    (A.T.) .  Sadie   Banks    Judea    Films    I  reel 

'tChaln   Gang.   The    Mickey  Mouse  Cartoon  Celebrity   Prod i    reel 

•  t Conquest  of  the   Cascades. .  .Educational     Gen.    Electric  Co Apr.      19 

•t§Down    Hawaii     Way..         Color    Novelty Castle  I  reel  

*t§Egypt.    Land    of    Pyramids FitzPatrlck     I     reel June    21 

•tlFourth   of   July Fitzpatrick     

•tlFrhend    Husband    (A.T.) Burr     2  reels 

•(Galloping    Gauche    Mickey  Mouse  Cartoon  Celehrity    Prod Feb.     II  reel 

•tJungle     Rythm     Mickey  Mouse  CartoonCelebrlty    Prod I  reel Jan.     II 

'tJust    Mickey    Mickey  Mouse  CartoonCelebrlty  Prod I     real 

•St Kiddle  Cabaret  Mayfalr   2  reels Apr.  29 

"tKids   and    Pets Color    Novelty    Castle    I  reel 

Lincoln's    Birthday    FitzPatrlck    Feb.   12.350  feet 

•Liszt,    Franz    Music  Master  Series.  Fltz     Patrick I  reel Apr.       5 

•t§Mai-Ko    Mashma-Lou    ... 

(A.T.)     Harry    Feld    Judea    Films    

*t§Mawas    (P.T.)    Capital    Prod 3'/»  reels June     7 

•t§Meet  the  Family     (A.T.) 

(F)  Harry    Delt    Elbee 2  reels 

'tMlekey's    Concert    Mickey  Mouse  Cartoon  Celebrity    Pred I    reel 

*t§Monkey    Squawks     (A.T.).  Burr  

•t§Oh    Doctor    (A.T.) Speelal    Cast Judea    Fllma... 

''Plane    Crazy    Mickey  Mouse  Cartoon  Celebrity    Prod. 

•tPlow  Boy   Mickey  Mouse  Cartoon  Celebrity    Pred 

•t§Shoemaker'e    Romance 

(A.T.)     Special    Cast Judea     Films... 

•tIShould     I     Charles      Lawmer    ..  Advance  Trailer   May      17 

•tSSIgned.  Sealed  &  Delivered   (A.T.) Burr    

•tlSlxty  Minutes  From 

Broadway    Color    Novelty    Castle     I  reel   ... 

•tIStyle   and   Class    ( A. T.).    .Marty  Barratz   Judea   Films   2000 

*t§Summer     Harmonies Song    Cartoon    Blophone     I  reel   ...       Oet.       > 

•tTee    Time    Felix    the    Cat Copley     Films I     reel Apr.       S 

•Thought  for   Mother's   Day..  Fitzpatrlck     I   reel May    10 

Washington'*     Birthday         Fltz    Patrick. ..  Feb.    22.350  feet      

*t§When    My    Dreams   Come 

True     Gene    &    Glenn Advance    Trailer I  reel Apr.       S 

•tWhen  the  uat's  Away Mickey  Mouse  CartoonCelebrlty    Pred I    reel 

•tWIld    Wevee    Mlekey  Mouse  CartoonCelebrlty     Prod I  reel Jan.     II 


TIFFANY 

FEATURES 

(Available    sound-on-film   and    sotmd-on-disc  > 


1800    .. 

.Jan.  I  reel 
....  I    reel. 

1900 


Star 


Rel.  Date 
IS. 

25 


Title 
•t§Border    Romance    (A.    T.) Armiim-Terrv      May 

•KHioh    Tr«»jon     'AT.) Hume-Thomas      Mar. 

't§Hot    Curves    (A.T.)     Rubin-Lease-Day      June     15 

•SMambn     (AT.)         ....    -^^rsnoit.  Boaraman-  Forbes         Mar.     10. 

•t§Medlclne    Man.    The    (A.T.) . .  Benr.y-Bronson    June    15.. 

•t§Party   6lrl    (A.T.) Doug     Fairbanks.    Jr (an.        I 

Reviewed   as  "Dangerous   Business"    Issue  Dee.   21. 

•tsiPeaeock    Alley    (A.T.) Mae    Murray    Jan.      10 

•tSSunnv   Skies    Penny     Rubin     May     (2 

"tSSwellhead    (A.    T.) Gleason-Shllllno-Walker    Mar.     20 

•t§Troopers    Three    (A.T.) Lease-Gulliver    Feb.    15. 


Len 
Feet 
5974 . 

.6210. 

.. .7839. 

.     6183. 

.6211... 
6750. 

1929 

...6060. 

...6094. 

...7040. 
..7239.. 


gth 
Mins. 
..65. 
...69. 


Reviewer 

May   31 

.June      7 


69. 
.69... 
...75. 

...67. 
...78. 
...78. 

..80.. 


Mar  l« 
June  21 
Dee.  21 

.Feb  8 
May  24 
.Apr.  29 
Feb.    22 


*Mean8   synchronized   score.    fMeans   sound   effects.    §Means   voice   (including   dialogue   and   incidental   songs).     4.T.   after   title   means 

All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


July    5,    1930 


Motion   Picture   N  ezv  s 


65 


Coming  Feature  Attractions 

Tlt|e  Star  Rel.  Date       Length  Revleweo 

•t§Cyclone    H  lekey    .  •  • 

•t§  Enchanting     Melody     (A.T.) 

•♦SFaseination    (A.T.)    Mae    Murray    

•tSHeadin'    North    (A.T.) Trem    Carr     

*t§His     Last     Race     (A.T.) Garon-Barry     

•fiJourney's    End    (A.T.) Colin     Clive     May    23. ..  1 1416. .  .130.  ..Apr.    12 

•♦§Kathleen    Mavourneen    (A.T.) .  ONell-Delaney     lune     20. ...5169 

•t§Lasca _  _        

*t§Land   of   Missing    Men    (A.T.).Trera     Carr     

*t|Left    Over    Ladies 

•♦§Love.    Lite.    Laughter 

•tlLuxury    Girl     

*t§Mareea-Marla      

MSMy    Brudder    Sylvatt Leo    Carrillo    

*t§Oklahoma    Cyclone     (A.T.) Trem    Carr     

•♦SPaper    Profltt  

*t§Paradise     Island     (A.T.) July     5 

lt§Rainbow's    End.    The      (A. T.J.Bob    Steele    lune     10. .5196 

*t§Rldin'     Fool,    The    (A.T.) Trem    Carr    

•t§8atln    Straps    ..      ..  ...  

t*§Sunrise    Trail.    The    (A.T.) ..  .Trem    Carr    

*t§Third    Alarm,    The    (A.T.) 

•tSTorrent.    Tha  

*t§Why    Marry    (A.T.) Hunter- Reynolds     


SHORT  SUBJECTS 


Title 

*t§Cossaek's    Brlda.    Tha 

♦t§Enchanted  Forest.  The  <A.T.) 

•tfln  Old   Madrid 

'♦jjjungle   Drums   

•t§Melodie     

•fSMInuette     

•flModern    Cinderella,    A 

•♦^Mountain    King,    The 

*t§On  the  Plantation 

*t§Pharoah's     Oaughter 

•t§Saered     Hour,    The 

'tfSong    of    India,    A , 

•tSStatlon    8-T-A-R     , 

•t§Songs  My  Mother  Taught  Ma. . 

•tf Tales    of    Araby 

•tsTemple    Bella    

•tlVlennete    Melody    

*t!Volee    af     Hollywwd 


Star                                           Rel.  Data  Length 

Color   Symphony    I  reel. . 

Color    Symphony    I  reel... 

Colortona     2  reels Dee. 

Color  Symphony    I  reel 

Color   Symphony    I  reel 

Color  Symphony    I  reel 

Color   Symphony    . I  -eel    

Forbes    Randolph    Singers 2  reels May 

Color  Symphony    I  reel 

Color   Symphony    I  reel 

Color   Symphony    I  real 

I  reel Dee. 

Color  Symphony    I  reel 

Color  Sympho  ly    I  reel 

Color   Symphony    I  reel 

Color   Symphony    I  reel 

Station    S-T-A-R    Series I  reel Jan. 


Review* 
Fab.  25 
May    31 


UNITED  ARTISTS 


FEATURES 


Title 
•tSBad    One.    The    (A.    T.)    ... 
•t§Be     Yourself     (A.T.)     (F)... 

•tsMell    Harper    (A.T.) 

•t§Lummo»    (A.  T.)    (F) 

•t§One    Romantic    Night   A.  _T.) 


Star 

Del     Rio-Lowe     

Fannie    Brlce    

.Velez-Henholt     

.  Westover-Lyon     

Glsh-Nagel-La    Rocaue 


•tSPuttln'    ta    the    Rltz    (A.T.)..  Harry    Richman 


Length 

Rel. 

Date 

Feat 

Mini. 

Reviewed 

May 

3.. 

. .  6673. 

..74. 

.Mar.  22 

Feb. 

8.. 

..'5977. 

...77. 

. . Feb.     1 

Mar. 

22.. 

..8354. 

...84. 

..Mar.    8 

Jan. 

18. 

..7533. 

...84. 

..Feb.  15 

Apr. 

12.. 

..6592. 

..72. 

.Mar.  29 

Mar. 

1.. 

..7883. 

..88. 

.Feb.  22 

COMING  ATTRACTIONS 


Length 
Feet     Mlns.    Reviewed 


Title  Star  Rel.  Date 

•*S4braham     Lincoln    (A.    T.) .      Walter    Huston     Sept.    28 

"t§Bat   Whispers,    The    (A.T. ).  ..Chester    Morris" 

•tocity    Lights    'F> Charlie     Chaplin  ..  ....  

*t§Du   Barrv.   Woman  of   Passion  (A.     T.)     Norma    Talmadge       Nov.       8 

*§tLilli    (A.T.)    Evelyn    Laye    

•t§Eyes    ot    the    World     (A.T.) . .  Merkel-Holland     Oct.      18. 

•t§Forever    Yours    (A.T.)     Mary     Pickford     Nov.     29 

•tHell's    Angels    (F)..  Lyon-Hall- Harlow     June     7 

*t§Lottery   Bride.   The    (A.T.) .    ..   Ma:Donald-Garrick      Aug.     16 

•sRaftles    (A      T.) Ronald    Rniman      July     76 

*tf  Reaching   for  the   Moon    (A.T.)  Bebe    Daniels 

•f SSmllin'    Through    (A.T.) Joan   Bennett   

•t§Sons    0'    Guns    (A.T.) Al    Jolson    

•t§What    a    Widow    (A.T.)     Gloria     Swanson      July       5 

♦  SWhnooee    (A      T) Eddie     Cantor     Sept.       7 

•t§Whispers    (A.T.)    Chester  Morris   Dec.    20 

SOUND  SHORTS 

Title  Star  Rel.  Date       Length 

•tfjGlorlous   Vamp   Bobby    Watson    Jan.     25 952... 

*t§Second    Hungarian    Rhapsody    May    24 

•§tWlzard's     Apprentice     Apr.    20 840.. 


Reviewed 
..Jan.     25 


UNIVERSAL 

FEATURES 


Title 

Big    Timber    (Re-lssua)     

*t§Burning     Trail     (Reissue) 

•tlCaptain  of  the   Guard    (A.T.). 

•tJCIImax.  The    (A.   T.) 

•tfjCnhens  and  theKellvs  InSeotland. 

•t§Concentratin'     Kid    (A.T.) 

*t§Czar   of   Broadway    (A.T.) 

*t§Dames    Ahoy     (A.T.) 

•tSDevll'l    PH.    The 

Reviewed  under  title  ef 
*t§Embarratslng    Moments   (A.T). 

•t§ Fighting.    Legion,   Tha 

Flying    Hoofs    

•ftHell's     Heroes     

•t§Hlde-0ut  (A.  T.) 

•tLueky     Larkln 

•$t  Moonlight    Madness    (A.    T) . 

•♦tMnuntpd    Strenaar,    The 

M§Mountaln     Justice      

•tSNIght    Ride    

MSParade  of  tha  Watt 

•tSRoarlng    Ranch    (A.T.) 

•t§Song   of   Passion    (A.   T.)... 

*t§Song  of  the  Caballero 

•tSSons   of   the   Saddle 

*t§Spurs    (A.T.)     

•t§Storm.    The    (A.    T.) 

•tSTralllng   Trouble    

•t§Trigger    Tricks     (A.T.) 

*t§  Undertow     

•HWhat   Men   Want   ..        

•tWhlte  Hell  of  Pltz  Palo.... 
White  Outlaw.  The  (Reissue).. 
•t§Young     Desire    (A.T.) 


Star 


Rel. 


William    Desmond    Mar. 

Wm.     Desmond     July 

La    Plante- Boles    Apr. 

Crawford-  H  ershHr     Ian. 

Sidney- Murray    Mar. 

Hoot   Gibson    July 

Wray-Compson-Harron    May 

Glenn   Tryon    Feb. 

Special     Cast     Mar. 

"Under  the  Southern  Cross"   In  A 

Reginald   Denny   Feb. 

Ken   Maynard    Apr. 

Jack   Hexle  Feb. 

Bickford-Hatton    Jan. 

Murray-Crawford    ..  Mar. 

Ken    Maynard    Mar. 

John  Bolei June 

Hoot   Gibson    Feb. 

Ken    Maynard    May 

Robinson-Kent    Jan. 

Ken    Maynard    Jan. 

Hoot    Gibson     Apr. 

John  Boles   Aug. 

Ken    Maynard    June  29. 

Ken    Maynard    Aug.      3 

Hoot   Gibson    Aug.    24 

Special    Cast    

Hoot   Gibson    Mar.    23 

Hoot    Gihson    June       I 

Nolan-Ellis-Brown     »">      ?3 

All    Star    July 

Special    Cast    June 

Jack    Hoxie    May 

Mary    Nolan    lune 


ate 

Feet 

Mins. 

Reviewed 

30. 

...4388. 

?1 

...4223 
...7519. 

20 

...76. 

. .  Apr. 

5 

76 

..   V"S. 

ej 

<1»r 

-.rt 

17    . 

..7600.. 

..82.. 

.Mar. 

15 

?n 

25. 

..7314. 

..81  . 

Anr. 

?* 

1 

..5773.. 

..66.. 

.Feb. 

8 

9 

rll 

.    .6268. 
27,    1929 

.69. 
Issue 

7 

...5230. 

...58. 

.  June 

29 

fi 

...6763. 

...75. 

. .  Dec. 

21 

? 

...3852. 

.. .43. 

5 

...6148. 

. . .70. 

.  .Dec. 

21 

3D 

...5299. 

...50. 

.  .Apr 

19 

7 

...5785. 

...64. 

.    Mar. 

22 

22. 

16 

..   5784. 

...64. 

.    Feb. 

15 

4 

..6748.. 

..75.. 

.Mar. 

22 

1? 

...5609. 

...62. 

.    Dee 

28 

iq 

...5°.nn. 

• 

77 

..   6094. 

...67. 

. .  May 

24 

SI, 

13. 
I.. 

25. 

8... 


.5198 67. .  .Mar.   29 

.5462 57.. .June   21 

.5025 56...  Jan.    4 


.7727.... 80. 

.    454 1 

6529 


.May     10 


Coming  Feature   Attractions 

•tSAII    Quiet    an    Westara     Front 

(A.    T.) Wolheim-Ayres-Wray    Anr.     26 

•tSBoudoIr     Diplomat    (A.T.) 

•t§Bullet   Proof   (A.T.) 

•tSCohens   &    Kelleys    In    Ireland  (A.T.)      

•t§East    Is    West     (A.T.) Lupe    Velez    

•t§Fllrt,   The    (A.T.)    Glenn   Tryon  

•tjjGypsy    Love   Song    (A.T.) Boles- Velez-Loff     

'tlKing  of  Jazz  Revue,  The  (A.T).  Whlteman's    Band    &    Special 

Cast 8724.... 97...  Apr.     5 


•t§Ladles   In   Love    (A.   T.) Mary    Nolan    

"tlLady    Surrenders,    The     (A.T.) 

•iSLittle    Accident    (A.T.) Fairbanks,    Jr.,    Page. 

•t§Love    Cavalier,    The    (A.T.) . . .  Boles- Loff     

•§tMerry-Go-Round     (A.T.)     ....  Loff-Boles     

*T§Oregon    Trail    (A.T.)    

*t§Ourang     

*§tOutslde    the    Law     (A.T.) Nolan-Robinson     

*t§ Resurrection    (A.T.)    Boles-Velez    

lt§Saint    Johnson    (A.T.)    Ayres-Wray     

*t§Serub  Oak    (A.T.) Host    Gibson    

'tlSerenade    (A.T)    John    Bolet    

•t§Slgnal    Tower    (A.T.) 

•♦SSinglng    Caballero   (A.T.) John   Bolei   

ifSStrictly     Dishonorable     (A.T.).John    Boles    

•UVIrgin    of    Stamboul    (A.T.) 

•t§Week-End    Girl    Laura    La   Plante 


SHORT  SUBJECTS 

Title  Star  Rel. 

Alias   the   Bandit Bobbie    Nelson    May 

All    Wet    Sid  Saylor   

Anthony    &    Cleopatra    (reissue) May 

Badge    of    Bravery Ted    Carton      Feb. 

Battling    Kid.    The Bobbie    Nelson    June 

Beauty    Parade,    The Arthur   Lake    July 

Benjamin    Franklin    (Reissue) June 

Boundary    Line,    The    (Reissue) ..  Fred    Humes    July 

Close    Call    (Reissue) Edmund    Cobb     Aug. 

Columbus    &    Isabella    (reissue) June 

Crooked  Trails   Ted   Carson    , May 

Crimson    Courage     Ted   Carson    Mar. 

Danger  Claim.   Tha  Bobbie    Nelson    Mar. 

Fighting    Terror    (Reissue)     Billie    Sullivan     July 

French  Leave  Sid  Saylor   Mar. 

Follow   Me    Arthur   Lake    Apr. 

Foul    Ball    Sid  Saylor   ..Apr. 

Getting    the    Air        Arthur    Lake    Mar. 

Her     Bashful     Beau     Arthur     Lake     June 

His    Girl's    Weddipg    Arthur    Lake     July 

Kounty    Fair    Oswald    Cartoon    Jan 

Last  Stand   Bobbie    Nelson    Jan. 

Law  in  the  Saddle Ted    Carson     Apr. 

Lightning    Express    (Serial) Chandler-Lorraine    June 

Make    "    Snapn*        Sid   Saylor    Feb. 

Man     Hunter.    The Ted    Carson    July 

Matter    ot    Policy  Edwards      Jan 

Milky     Way     (Reissue)      Charlie    Puffy     Mar. 

Omar    Khayam    (Reissue)     July 

On,     w-i     Night  Roach. Edwards      Fen 

Plane    Crazy    Sid   Saylor    July 

Peekaboo    Arthur    Lake    May 

°ost   of   Honor  Bobbie    Nels'on    Feb. 

Prehistoric   Man    (Reissue)    'Vug. 

Pronto    Kid,   The    (Reissue) Edmund   Cobb   Apr. 

Queen   of    Roundup    (Reissue) Josie    Sedgwick    M 

Red  Coat's  Romance 

Restless    Rest    (Re- Issue) 

Ropin'    Venus    

Should     Poker    Players     Marry? 

Sid's    Long    Count 

Sitting    Pretty    

Six    Gun    Justice    

Some    Show    

Step    Right    Up 


Data 
17. 


.Ted   Carson    June 

.  Neely    Edwards    Mar. 

.Josie   Sedgwick Jan 

June 

.Sid   Saylor   May 

Arthur   Lake    Jan. 

.  Bobble    Nelson    Apr. 

.Arthur   Lake    Apr. 

Sid    Saylor    May 

Son' of  Courage'. Bobbie    Nelson    July 

Storm    King    (Re-lttue) Edmund    Cobb    Feb. 

Speak   Easy   (Reissue)    Charlie   Puffy    Apr. 

Trail    of    the    Pack Ted  Carson  Jan. 

Under  the  White   Robe  (Re-Issue) Neely    Edwards    May 

Way  of   the   West    (Reissue) Neely    Edwards     Feb. 

Why   Walt   Slim    Summervllle    Feb. 

Whip   Hand.  The  (Reissue) Billy    Sullivan    Mar. 

Wild    West    Wallop    (Reissue)... Edmund   Cobb    May 

William    Tell     Jan. 

Wolfs    Fangs    Ted     Carson     May) 


26.. 

8.. 

14.. 

2.. 

23  .. 

5.. 

2.. 

9... 

3.. 

8.. 

22. 

19    .. 

19.. 

30. 

16.. 

5.. 

II  ... 

23.. 

o. . 

25.. 

5. 

2.. 

12.. 

26.. 

13 

10 

21... 

it 

9... 

21.. 

22. 

4... 

12... 

I.. 

28.. 

24.. 

18.. 

30.. 

28. 

15.. 

19. 

2. 

7.. 

12.. 

IS.. 

7.. 

7.. 

12.. 

I.. 

10.. 

15.. 

24.. 

27.. 

31. 


Length         Reviewed 

.   2  reels Apr.    19 

.2  reels May  24 

.  I   reel 

.2  reels Jan.     II 

..2  reels May  24 

•  2  reels June    7 

. .  I  reel 

.2  reels 

.2  reels 

. I  reel 

2  reels Mar.   29 

.2  reels Feb.     I 

■  2  reels Feb.    15 

.  2  reeis. .  .'.'.'.Mar.      8 

•  2   reels Apr.      5 

.2  reels 

.  .2  reels Feb.     I 

■   2  reels May     24 

2    reels June    28 

i  reel Dee.       ; 

.2  reels Dee.     21 

•  2  reels Mar.     | 

.10  episodes 

2  reels    .            Jan.     18 
.2    reels 

1  reel        

I    reel    '. 

.  I    reel .'. 

I  reel.,    .  . . 
2  reels June     7 

2  reels Apr.  28 

•  2  reels Jan.    18 


.2  reels 

.2  reels 

.2  reels 

.1  reel 

2    reels... 

.  I    reel 

.2  reels... 
.2    reels... 

.  .2  reels 

2  reels. 


..Apr.  28 
..Dee.  21 
...Mar.  15 
Mar. 


Title 

•tfArablan   Daze    

•tlBowery  Blmboes 

•nBroadway    Follies    

•t§Brother  for  Sale   (A.   T.).... 

•t§Chlnese    Blues    (A.T.) 

tSChristmas  Cheer  (A.  T.) 

•♦Chile    Con    Carmen 

*t§Cold    Feet    

Fanny  the   Mule  Cartoons 

•t§Fellow    Student*    

•tSFIreburqs    (A.    T.) 

ItlFootllght   Folllet   (A.T.) 

•fSHalowe'en     . 

•t§Hash    Shop    

•tsHell't    Heell    

•t§H  is    Bachelor    Daddy 

•t§Hot    for    Hollywood 

•Hurdy    Gurdy    

*t§lndians    Are    Coming    (A.T.). 

•tSJade  Box.  The   

•♦Kisses    and    Curses   

*t§Leather    Pushers    Series 

•t§Lightnlng    Express,   The 

(Serial)     

•tSLIve   Ghosts    (F    t    D) 

•t§Mush    Again    

•fSMy    Pal    Paul 

•HNelghbors         

•t§Not   So   Quiet 

*t§Oswald    Cartoons    

•♦^Outdoor   Sports    

•♦Prison    Panic    

•tfjRoyal    Feurfluth    

•TfjSrhoolmates     

*t§Seelng    Stars      

•t§She's   a    He    (A.T.) 

•♦SSIster's    Pest     

•t§Spooks    

•♦SSteeplcrhase    (A.   T.)    

*t§Stop   That    Noise    

•tlstrange  As  It  Seems  Novelties 

*t§Talking    Newsreel    

srTarzan   the  Tiger   (Serial) 

•HTerry   ef   the   Time!    (Serial).. 

•♦STrafflr   Troubles      

*t§Tramplng    Tramps    

*t|Up    and    Downstairs 

'tlVernen't    Aunt     


SOUND  SHORTS 

Star 

Oswald    Cartoon    

Oswald    Cartoon    

Sunny  Jim    

Sporting    Youth    

Sunny  Jim    

Oswald    Cartoon    

Oswald    Cartoon    


Rel. 

.  Mar. 

Mar. 
.  Mar. 
.  June 
.  Mar. 
.  Feb. 
.  Feb. 

July 


Date 
3.. 

17.. 

3.  . 
25.. 
31.. 

3.. 

3. 
28., 


Sid    Saylor    

Archer- Dent     ... 
Sporting    Youth 
Sporting    Youth 
Oswald    Cartoon 
Oswald  Cartoon 

Sunny   Jim    

Oswald  Cartoon   . 
Oswald   Cartoon    . 

McCoy-Roy     

Lorraine- Perrln 
Oswald    Cartoon 


Lorraine-Chandler 

Ann    Christy 

Sunnv    Jim    

Oswald    Cartoon    . 

Sunnv    Jim    

Oswald    Cartoon    . 


Apr. 


.  Feb. 
.  Apr. 
.  Apr. 
.  June 
May 
.May 
■  Jan. 

'  Mar." 
.  Feb. 


.  June 
.  Jan. 
.  Apr. 
.June 

Mar. 

July 


Sid    Saylor    

Oswald  Cartoon 
Sporting  Youth 
Sporting  Youth 
Sporting    Youth 

Sunny  Jim  

Sunny  Jim    

Oswald  Cartoon 
Sporting  Youth 
Sunny    Jim    


Apr. 
.  Feb. 
Apr. 

.  Mar. 


3. 

14., 

14.. 

2. 

14.. 

19... 

20 

24.'.' 

17. 


2... 
20.. 
23. 
16.. 
26.. 
7.. 


.2  reels Apr.  19 

..2  reels June  21 

.  2  reels 

.  I  reel 

•  2  reels Dee.      7 

.1  roe  I      

.2  reels 

. .  I  reel 

.2  reels 

.2  reels 

. . I  reel 

■  2  reels" May    II 


Length  Revlewe* 

.  .2  reels 

■  I  reel Apr.    $ 

•  I  reel Feb.   15 

2  reels Dec.  21 

•  2  reels Mar.  29 

..2  reels Dec.    14 

•  ■  I  reel Jan.  II 

. I  reel 

. I    reel     

.2  reels Mar.    a 

.  2  reels 

.  .2  reels 

•  2  reels Apr.    5 

•  I  reel Apr.   12 

.    I  reel June     7 

.2  reels Apr. 

I  reel May 

.  I  reel Nov. 

.12    Episodes 

.  10  episodes.  .Feb. 
•  ■  I  reel Jan.  25 

.2   reels    


19 

24 
3» 

22 


•  Feb. 

.July 

Jan. 

.July 


Frank    Merrill    . 

Howes-Thompson 


Oswald    Cartoon 


Dent-Archer 


,  Dec. 

.  Mar. 
.  Mar. 
,  Jan 
Feb. 


10  episodes.. April     12 

2  reels Jan.     'I 

.   2  reels Mar.  29 

.1    reel June    28 

2  reels Mar.       I 

.  I    reel 

.  I  reel 

.  2  reels Dee.      14 

.1  reel May   II 

.2  reels Jan.     25 

•  2  reels Apr.  28 

?  reels Mar.      a 

.2  reels May     10 

.2  reels Jan.    25 

, I  reel 

?  reels Oee        14 

.2  reels June 

.  .1    reel    

. .  I    reel    

.  in  eoi<nri»« 

. 10    episodes.  .June  21 

.2    reels Feb.     15 

.  I  reel Mar.  29 

.  2  reels 

.  .2  reels Feb.     I 


(4 


WARNER  BROTHERS 

f  Available    sound -on- disc    onlv  i 
Title  Star  Rel.  I 

•t§Courage    (A.T.)    Bennett-Nixon     June 

•t«Oumbells   In    Ermine    (A.   T.) .  Armstrong-Gleason-Kent    May 

•♦SEvldenee     (A.T.) Pauline   Frederick   Jan. 

•♦SGeneral    Craek    (A.T.) John     Barrymore     Ian. 

•♦SGolden    Dawn    (A.T.) Woolf-Segal     June 

•t§Green   Goddess.   The   (A.   T.)..  George    Arllts     .  Mar. 

. .  Llghtner-Brown-0  Nelll      May 

.  .Blue-Loy     Mar. 

..Al   Jolson    May 

•♦§Ma"nfrom  Blankiey's.  the(A.T.).Jnhn    Barrymore    May 

•t§Man  Hunter  (A.  T.) Rln-Tln-TIn    May 


•t§Hold    Everything    (A.  T.) . 

•t§lsle   of   Escape    (A.   T.) 

•♦SMammy     (A.  T.) 


Length 

ate 

Feet 

Mlns. 

Reviewed 

7.. 

.6830. 

...74. 

.  May 

31 

10 

.6300. 

...70. 

. .June 

7 

75. 

..7152. 

...79. 

..Oet. 

19 

75.. 

.   9809. 

..109. 

.    Nov. 

Ifi 

14.. 

.7447. 

..83.. 

.June 

21 

«.. 

..6653. 

...74. 

..Feb. 

27 

1.. 

..7513. 

...84. 

..Apr. 

12 

1. 

..5814. 

...65. 

. .  Apr. 

5 

31.. 

..7570. 

...84. 

..Mar. 

29 

24.. 

..6167. 

...68. 

..Apr. 

12 

3.. 

..4383. 

...49. 

.  .Apr. 

12 

•Means   sunchronized  score.    VHeans   sound   effects.   §Means   voice   (including   dialogue   and   incidental   songs).    A.T.    nfter   title   means 

All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


66 


•t§On   the   Border   Rln-Tln-TIn    Mar. 

•f§Rough    Waters    (A.    T.) Rln-Tln-TIn     June 

•n Royal   Box   (A.T.)    (Gorman) ..  Moissl- Horn 


•tSSeeond   Choice    (A.T.) Dolores   Costello    Jan. 

•tSSeeond    Floor   Mystery    (A.   T  )  Wither*- Young    Apr. 

•t§She  Couldn't  Say   N» Llghtner-Morrli    .  Feb. 

•tSSong   ol    the    West    (A.T.) Boles-Segal     Mar. 

•Whose    Who    Dane*    (A.T.) Monte   Blue    Apr. 

•tlUnder    a    Texas    Moon  (A.  T.) .  Fay- Torres- Loy- Beery     Apr. 

•t§wide    Open    (A.T.) E.    E.    Horton Feb. 


IS.. 

7   . 

Mo 

..4410. 
..4280 

t  i  o  n    Pi 

.  .49 ...Feb.     8 

..89. ..Dec.   28 

4.. 
26.. 
15.. 
15.. 
19. 
1.. 

..8150. 
..5268.. 
..6413. 
..7185. 
..6876. 
..7498. 
.6341. 

..91. ..Jan.  II 
..59. ..May  10 
..71...  Feb.  22 
..80...  Mar.    8 

..76 

..83...  Apr.  12 
..71. ..Mar.  29 

ur  e    News 


July    5,     1930 


Coming  Feature  Attractions 


Star 
Grant    Withers 
Al      Jo4son 


Rel.  Date 


Length        Reviewer) 


John    Halliday 


Title 
•t§Barber  John's   Boy    (A.T.).. 

•t§Big    Boy    (A.T.) 

•t§Both  Were  Young  (A.T.).. 
*t§Captain  Applejack  (A.T.).. 
•tlChlldren  of   Dreams   (A.T.)... 

*§tDancing    Sweeties     (A.T.) ....  Carol-Withers      , . . . .  Not  Set.  .Not  Set. . .  .75.  .June     14 

•f§Danube    Love   Song    (A.T.) 

*t§Oivorce  Among   Friends  (A.T.) 

"tfEgg   Crate   Wallop,  The   (A.T.) 

•tlFifty    Million    Frenchmen    (A.T.)     

•t§Gay  Caballero.   A    (A.T.) 

*t§Handful   of   Clouds    (A.T.) 

*t§His    Brother's   Wife    (A.T.) 

*t§Just   an    Hour   of    Love    (A.T.) 

*§tLife  of  the   Party,  The   (A.T.)  Winnie     Lightner     

"t§Matrimonial    Bed,    The    (A.T.)  Lilyan    Tashman     

•t§Maybe    It's    Love    (A.T.) Brown-Bennett    

•t§Maytime    (A.T.)    

•t§Moby    Dick    (A.T.) John     Barrymore     

•tlNancy    in    Naples    (A.T.) Delroy-King-Sherman    

•HOffice    Wife.    The    (A.T.) Mackaill-Stone    

•fSOId    English    (A.T.) George   Arliss    

•tlOutward    Bound    (A.T.) Howard-Mercer      

*t§Penny  Arcade   (A.T.) 

•tIRed  Hot  Sinners  (A.T.) Winnie     Lightner ■,■.■■•■. l 

•t§Recaptured    Love    (A.T.) Bennett-Halliday    6094. ..  .68. .  .June     7 

*t§River's    End.    The    (A.T.) ....  Claudia     Dell     

»t§Sit   Tight    (A.T.) Winnie    Lightner     

•ffSoldier's    Plaything,    A    (A.T.)  Lotti     Loder     

•t§Steel    Highway.    The    (A.T.) ..  Hall-Withers-Nixon       

•tdSweet    Klttv   Bellalrs   (A.T.) .    Claudia   Dell      •■ 

•t§Three   Faces   East   (A.T.) Bennett-Von    Strohelm     June     21 

•t§Under  Cover  (A.T.) 

•§tViennese    Nights    (A.T.) Gray-Segal- Hersholt      


VITAPHONE  VARIETIES  (D) 


Title  Star 

Absent    Minded    Perkins-Ford 

Alda,    Frances    Songs     

And    Wife    Elliott-Davis 

At    Home     The    Potters 


Length 
882.. 

.  523.. 
971.. 

.1435.. 


Reviews 

10.. Apr.     12 

.6.. Feb.         8 

.11..  Apr.     12 

.16  .Mar.     15 

At    Your    Service.. ......... .....Landis-Hailigan-Blackwood      633 7 

Battery  of  Songs,   A..'. Hoyt-Coots-Quintelle     719. 8. ..May    n 

Believe   It  or  Not Robert    L.    Ripley 2  reels. ...  May     24 

Benefit.   The    Joe     Frisco     928. . . .  10.  .Feb.      8 

Bernie,    Ben    Orchestra     ,771    ...9  ..Apr.     19 

Big   Money   The    Potters     1141 . . . .  12.  .May    24 

Boys   Will   Be  Girls Olive    Shea    

Bridal    Night    Arthur-Merriam      •  •  • ••  •  ■•• ■ 

Broadway's     Like     That Ruth   Etting 865. . . .  10. .  Mar.      8 

Bubble     Party, The     Geo.    Sweet    629 7     

Bubbles     Vitaphone    Kiddies    688 8      

Cave    Club.    The    Leach. Merman-Pierlot     793 0     .. .. 

Celeste   Aida    Giovanni    Martinelli 9. .June   21 

Cheer    Leader.    The    Tom    Douglas    826 9 

Christmas      Knight      Washburn-Eddy-Middleton     696. ....8 

Colltgiate   Model.  The Ona   Munson    2  reels. ....  .Mav     i" 

Contrary     Mary     Bobby    Watson     839 9. .June     7 

Cry   Baby   Mary    Louise   Treen 

Danger    Litel-Campeau-Merriam     744 8.. May     24 

Desert  Thrills   Edwin    Bartlett    725 8      . 

Devil's     Parade,     The      Special     Cast     888 10. 

Done    in    Oil    .The     Potters      1539 17. 

Ducking    Duty    Conklin-Morgan    493....   5 

Duel,    The    Fields-Teasdale 

Eternal    Triangle.    The Rich-Standinq-Kali2      

Evolution    Progress    of    Motion    Pictures 10. .June    21 

Evolution  of   the   Dance 1071 12. .Feb. 

Faust      Duet    1st    Act 872 16. .Nov. 

Feminine  Types   Jean   Barrios    

Fight.    The    Norman     Brokenshlre     I  reel May 

Find  the   Woman Hugh    O'Connell    817 9     

Five   Minutes    From  the   Station 

Footnotes     Page   Sisters  &  Oscar  Grogan 519 6     


June 
.June 


22 
20 


..  6. .June     14 


9 

..9.. June 
.   7. .Mar. 
.   9     


14 


For  Sale   523 

Fore    Ford- Lane     

Frame.   The.   Boyd-Middleton     934 10     

Getting   a    Raise    The    Potters    1136 13. .May     10 

Glee    Quartette.    The    Jack    Buchanan     552 6. .Feb.     15 

Going    Places    660 June     7 

Grand    Uproar   Jim    McWIIIiams    702 8. .May     SI 

Gym    Jams    Lew     Mayer     635 7.. Apr.     19 

Head    Man.   The    O'Connell-Kelly     796 9. .Apr.     19 

Heart     Breaker,     The 1315. ...15 

Heidt  and   His  Californians June     7 

Her    Relatives     Ncely    Edward     

Holland     733 8. June     14 

Holiday    in    Storyland.    A    Vitaphone    Kiddles    799 S     

Idle    Chatter    Lou    Holtz    908 10.. Apr.     19 

III     Wind.    An H  ibbard-Loreh-Graham     2  reels 

In  the  Good  Old  Summertime Lew    Fields    

Japanese    Bowl,    The 694 8. .June     14 

Jazz  Rehearsal    Kane-Edwards    I  reel May    10 

Keeping    Company    Eddie   Buzzell    1746 19. .May     10 

Letters      Pauline     Garon       800. 

Let'*    Elope    Betty   4.  Jerry   Browne 645.. 

Lobo.    Dog  of   Dogs Lobo   590. 

Lonely   Glglo    Lottl   Loder   922. 

Looney   Tunes        

Lost    and     Found Irene    Shirley    

i...c   boat.   The   Herman   Timberg    754 8..  Mar.       I 

Married     Flint-Rldges-Foran      

Master   Sweeper.    The Chester   Conklln    904 10. .Mar.     8 

Matter    of    Ethics.    A    Earle-Oakland     621 7      

Matinee     Idle     Henry     Hull     685 8.  June     14 

McLallen,    Jack     I     reel June     7 

Military   Post.   The Roberto     Guzman     570 6..  Mar.     15 

Money,    Money,    Money Mason-Keeler    876 10 

Nagger.    The    Mr.   &    Mrs.   Jack   Norworth 845 9.  June     14 

Nay.   Nay,   Nero Cameron-Watson     

New     Rarket.     The     I  reel.. 

New   RVthm    Havana    Casino    Orch 

Nile    Green    Broderick-Crawford    740.. 

No-Account,    The    Special    Cast    777... 

Office    Steps     ' 874... 

On    the    Rancho    Will    &     Gladys    Ahern     600... 

Only   the    Girl...- Wattles-Marsh     580.. 

Operation,    The    Edgar    Bergen    835... 

Pagllaccl     John   Charles  Thomas 

Pa    Gets   a    Vacation    The    Potters    1243 14 

Paper    Hanging    Johnny   Arthur    I  reel May 

Paqulta    &    Chiqulta    832 9 

People    Versus,    The    Campeau-O'Malley     548 6 

Perfect     Understanding,     A May-Oaks     537 6 

Pay    Off.    The    H.    B.   Walthall    1076... .12 

Poor  Aubrey   Franklin   Pangborn 2  reels May    10 

Poor    Fish,    The Cavanaugh-Ridges-Schafer     

Reno    or    Bust Pangborn-Elliott      1150 13.  June     7 

Royal    Fourflusher.    The Eddie    Buzzell     1556 17.  June     14 

Russian    Rhapsody,   A Kuznetzoff  &  Nicolina 704 8 

Shakespeare    Was    Right 

She  Who   Gets  Slapped Tom    Dugan    

Slnkin'   In  the  Bathtub I  reel May    10 

Slick    As    Ever    H.    J.    Conley    2  reels June     7 

Social    Lion.   The Fox-Curtis     2  reels 

Song    Paintings    Ann    Seymour     I  reel June      7 

Song    Plugger    1390 16.  June      7 

Sound     Effects    Buddy    Trans    653 7. .May     10 

South    Sea    Pearl Gaston   Glass   2  reels May     10 

Stand    Up.    The    Watson-Cameron- Mack      685 8.  June     14 

Stepping    Oout    Leo    Donnelly    

Still   Alarm.   The Webb-Allen     I    reel June     7 

Strong   and    Willing Trixie    Friganza    

Strong    Arm,    The 

Surprise    Dugan- Leonard     1038 1 2.'.  .'.7.7.7. 

Suspicion    Lyons-Ear'e-Morne    

System     Clements-  Knanp 

Taking    Ways    Codee    &    Orth 2  reels May    10 

Talkinq    It    Over    Jack     Osterman     739 8 

Taxi    Talks    Tracy-Alexander      1346 15.  June.     14 

Temole    Belles    Green-Blackman      1346. ...  15.  June     14 

Tenement    Tangle,    A     Ryan    &    Lee    756  .       9    June     14 

23    Skiddo    Lew    Fields    854 10     June     14 

Two   of   a    Kind    Lytell-Fant      |    reel June     7 

Two   Rounds  of   Love Rennie-Dixnn 


.....Mar.    15 

. .    8. .June     7 

.  9 

.10. .May     31 
.   7.. Mar.     15 

.  6 

..9 


31 


Vengeance    Richmond- Moorhead .819. . 

Websterian    Students     Ryan- Lee     801.. 

Wedding   of   Jack   and    Jill.    Tha. .  Vitaphone     Kiddies     701 

Wedding    Belles     Howard-Newton    485 

Z¥!    luUn     .  ■      w  » »      •.,    955.7..  1 1.  June     14 

While  the  Captain   Waits   Armida    

Who     Pays?     Murray-Oakland 942' 

Window   Cleaners    Brice-Edwards     ''637'' 

Work.     Milton    C 

Yamekraw   '..'.'.'.857. 7. 7.97. Apr." 26 


Aor. 
June 


Mar. 
Apr. 


MOTION   PICTURE   NEWS 


LEADS 


THE   FIELD 


'    1 

1 

!!      1 
"      1 

i 

II 

1 

ffHow  can  we  get  color 

; 

at  low  cost?" 

: 

.  .  .  1 H  E  answer  is  easy.  Eastman 

i 

Sonochrome  Tinted  Positive  Films, 

i 

• 

available  in  a  number  of  delicate 
tints,  lend  color  and  atmosphere  to 

ii 
ii 

every  scene.  They  are  especially  de- 

ii 

signed  to  give  faithful  rendition  of 

ii 

sound.  And  they  cost  no  more  than 
ordinary  black-and-white  positive. 

EASTMAN  KODAK  COMPANY 

ROCHESTER,  NEW  YORK 

J.  E.  Brulatour,  Inc.,  Distributors 

■ 

New  York                        Chicago                        Hollywood 

w= 


BY  DIRECT  WIRE  FROM 

ma. 

^  nj  ■  >e  .                     ^ 

WESTERN 
UNION 

SIGNS 

^,"1"^l'""/ 

HB6?    66    NL  COLLECT    4   EXTRA=CLEVEL»ND   OHIO   2J 

J    R   GB4INGER- 

9^0     TENTH    AVE    NEWYORK     NY  = 

.HAVE    JUST   WITNESSED   PREVIEW    SHOWING    OF    COMMON    CLAY    STOP    THE 
UNANIMOUS    OPINION     ACCLAIM     IT    GREAT     AND     IT    SHOULD    BE    ONE    OF 
THE   BEST   BOX    OFFICE    ATTRACTIONS   OF    THE    YEAR    STOP    IF    THIS 
PICTURE    IS    A    SAMPLE    OF    THE     1°J0    5'    PRODUCTS    THEN    EXHIBITORS 
OF    FOX    PICTURES   HAVE    MUCH    TO   LOOK    FORWARD    TO    in    BIG   BOX 
OFFICE    RETURNS= 

JOE     SHAGRIN    PARK     THEATRE     YOUNGSTOWN    OHIO. 

COMMON    CLAY  ON    YOUR    BACK 

Released   August   17  Released  Sept.  14 

MAN      TROUBLE  THE     SEA     WOLF 

Released  August  24  Released   Sept.   21 


■J.     a 


DEVIL  WITH 
WOMEN 


THE 
SEA   WOLF 


HAS   THE 
PRODUCT 


In       hi*  U%ue:  ho  ShoffmAii  Scctioa; 


«« 


4 

I 


)ffice 


COOL  PROFITS! 

The  only  attractions  that  are 
beating  the  heat  are  M-Q'M's/ 


HOUSE 


cJ> 


NEW  YORK  AT  $2 
Standees  day  and 
night.  Los  Angeles, 
Detroit,  Atlanta 
everywhere  Sensa- 
tional! 


DRESSLER 
i   MORAN 

CAUGHT 
SHORT 


r^u —     _ — 

2  BIG  WEEKS  AT 

CAPITOL,  N.  Y. 

Continues  record 

breaking  pace  all 

over  America! 


NORMA 
&HEARER 

1  /      in  THE        ' 

(  blVORCEE 

FIRST  RUNS  IN  UP- 
TOWN CHICAGO! 
Following  4  showings 
in  the  Loop!  The 
Miracle  Picture! 


;Y£j  JOAN  CRAWFORD  in  OUR 
BLUSHING  BRIDES;  LON  CHANEY  Talks  in  THE  UNHOLY 
THREEE;  WILLIAM  HAINES  in  WAY  OUT  WEST;  GRETA 
G ARBO  in  ROMANCE;  NORMA  SHEARER  in  LET  US  BE  GAY 


METRO-GOLDWYN-MAYER 

UNDISPUTED  LEADER-NOW  AND 

IN  1930-1931 


JUI1 
I/,  19  lO 

o%  Aufele* 


H 


Published    Weekly    b.  .   729    Seventh    Ave.,    New 

>).00    a    Year. 

Price  /O  Centt 

Entered  a  second-class  matter  April  the  Post  Office  at  New  York.  N.  Y., 

under  act   of   Match    3,    1879. 

Nen    lork 


VOLUME  XI  II 
NUMBER  r 


authentic. 


< 


< 


< 


ET«me}l4fXW£na  abater 

HIKING  PICTURE  SEASON 

W.R0BERT 
CUSHMAN 

murphy 


f/« 


south  polB 
Photographed  on  the  hohl-Lcirsen  Expedition 

QUEEREST  CREATURES  ON  EARTH 

battling    for   supremo cy 
in    a     strange    land, 
of  ice  and  snouj  in  the 

MOST  THRILLING  ACTION  EVIR  f  IIMII) 


_  Producedand Distributed by 

Waifoinijwicrure  Spies,  tm. 

II  West  42^jstreet-NeiL  York  Citt^lMX 

FR4WK^.  IVlLSOM     p  T~e^z  dent 


+*& 


**« 


M.  J#l^ei$feldt  i/ice~pT evident  ^Director  o/ Sales 


liM^ 


£ 


Mi 


iWWl 


rfcrtrfcrt 


, 


JULY     4  t  h 

is 

NEW   YEAR'S    DAY 


<- 


PARAMOIIVTS 

G  K  E  A  T  E  It 
NEW  SHOW  WORLD 


The  Sign  of  Happiness! 


OPTIMISM  SWEEPS  INDUSTRY 

as  Paramount's  Big  New 
Year  Hits  send  box  office 
figures    soaring  upward! 


11 


HAPPY 
PARAMOUNT 
NEW  YEAR! 


B4RAM0UNT  Exhibitors  Set  for  Biggest  Season 
to  Mighty  Appeal  of  Splendid  New 

PARAMOUNT  Super-Shows! 

t 

VARIETY  REPORTS   SMASHING  BUSINESS  ON  "WITH  BYRD  AT  THE  SOUTH   POLE"! 

" Minneapolis — Biggest  opening  week  in  four  months.  The  talk  of  the  town.  Brilliant  box  office 
performer.  Built  up  by  leaps  and  bounds.  Very  fine.  Held  over."  n 'Chicago — Came  through  to 
best  business  in  the  Loop.  Couldn't  be  sweeter.  Continuing  to  build."  "Baltimore — Good  show- 
ing. Held  over."  "Portland,  Ore. — Byrd  in  the  lead.  Magnetic  draw.  Scored  well."  "Detroit — 
Nice."  (Quoted  verbatim  from  Variety  box  office  reports.) 


/"•"N 


47 
SPECIALS 


Harold  Lloyd 

Moran  &  Mack 

The  Spoilers 

Follow  Thru 

Marx  Brothers 

Manslaughter 

Monte  Carlo 

The  Little  Cafe 

Tom  Sawyer 

Huckleberry  Finn 

Heads  Up 

Morocco 

Rose  of  the  Rancho 

The  Sea  God 

Fighting  Caravans 

The  Best  People 

The  General 

Scarab  Murder  Case 

The  Right  to  Love 

And  More! 


SHORT 
FEATURES 

104  Paramount  Sound  News 
12  Paramount  Pictorials 

104  Paramount  Acts 

(I  reel) 
26  Paramount  Comedies 

(2  reels) 
1 8  Paramount  Screen  Songs 

(I  reel) 

18  Paramount  Talkartoons 

(1  reel) 


New  Year9s  Belt  Ringers! 


The  Smartest 
1930-31  Buy  on  Earth! 


cm:  vn  i; 


(^paramount 


BTEW  MIOIV  WORLD 


Top  Place  in 
"Chi"  to  "Quiet 
With  35  Grand 

Chicago^  <-^*$jtf&?i& 

W  W  ^^  drop  irom^he  P^hng 
despite  a  *6,IXW   a    P  w^st'l^J^ 

weeks   gro>s.    IMP  ,   r,oNl"  fi,  .»• 

at    S35.600     U'°^J<^*Nff"* .  o*^>c«* 


>l,,ay     oiV>erv'     -A  ^ 


'All  Quiet'  Still 
Leads  New  York's 
Long  Run  Films  I 

Continued  heavy  take  by  "All  Quiet,". and 

tairly  healthy  grosses  by  the  Capitol,   with 

*lorodora    Girl,"   the    Paramount    playine 

Safety  -in    Numbers,"    and    Roxy's    Will 

Rogers  film,  "So  This  Is  London,"  were  thel 

highlights  of  theatre  activities  alonr   New 

V  ork  s  main  stem.  ' 

The    Universal    war    story    brought    24 

grand,  maintaining  its  hoi^n.i         '  "■      ■ 

of    seven    wests. L±^~     M  p.oNt'  (U> 

iE  WESTERN  5FRONa 


'AH  Quiet"  Only 
Draw  at  'Frisco; 
Clips  38  Grand 

"AH  Quiet  on  *ft  wti^n  F^Zf  °f 
I  other  big  week's  business    the  'a '     d'd  a"' 

reported    for    a    thir!i  ,rgest  ever 

$38,000  *£  aM  inl  of iW^fh  ^J"8 

reported     eooH     h„o-  /c<-    rhe  Fo.\ 

Madrid"   ihere    it  TS     ^'V1"     Ga* 
'rated   105%!  "^^ssed^^OOO^ a* " 


-i> 


)  for  the  last  ( 
-^^•AVhlie    Hell    of    Pit*.   Palu     ^ 
Urf»-^,    Vj  at  the  Woods  in  mid- 
f^,}  replaced  it  at  tne  ^ 

"•*■!  ^Cei;r  the  heat  -th  $10,000  forj^ 
umphed  over  the  1 jeat  ir^j-^ 

first   four   days    t^u/c;.     -^* 
1    .     ,       i .:,!.■  «Mth  the^L 


great  for 


Calif  QX 

ta^- „ 
,000 


took  the  skids  w 


view-      \,4,000.    "K VtfE  V 


"^    105%  TCRN  FRONT     v  otblr 


*^AR^*Organ 


"tfSSj^gg 


I  "Young  Desire'' 
The  Big  Thing 
In  S.  F.-$12,500 


"Capt.  Guard's  

/mP    Qf|0    1<^    XllSn  I  )      San    Francisc°—  Staee    presentatit 

Jft)0*OVJ"     *k-  <_y  I   /  picture  houses  are  doing  a  come-back, 

T>  y-p  1  ling  a  larger  attendance  at  the  Paramount 
/~\i*  ^^ffrlWa  It-UW-'5  I  I  than  pictures.  The  Embassy  is  scheduled 
VJl  XJ*'*'**'1  |/  to  offer  presentations  for  the  first  time  be- 

ginning June  25. 

Tl.n      .,    ....1         In      C  -i  n      pri  n/.i  Ci-rv     line      n^^n      a 


ions    in 

draw- 

ramount 


Ott-a-A  hot  Jgg.^fSSSASS 

l0  box  offices  here  dunng t lie  m 

a  couple  of  showers  gave  «cep  aUained 
tary  boost.  Not  one  him  *^  iWtors  thenv 
business  par  ior  the ^^  siow  but 

hTS;    W«"».   ™,"   *!T7&      Card,"      *«/»«; 
Happy     Dais       \.Roouc    So«3       <-3.  ?    .•r.asv   That 

2K*C^  OF  THE  OUARO-MU-W^U,. 

"•c,.,Tar  Plum   rap<i.      'q,^ 

Groi=   $5,800.    ^h^IpY^DAYS^Fox)^  ^^ 


The  week  in  San  Francisco  has  been  a 
very  poor  one,  with  but  two  theatres  doing 
good  business.  The  Casino  had  a  rating  of 
135%  and  gross  receipts  of  $12,500.  The 
picture,  "Young  Desire,"  was  considered 
excellent,  as  was  the  manner  in  which  it 
was  displayed.  The  fourth  week  of  "All 
■  Quiet  on  the  Western  Front"  jyintinnarl  1Q, 
r  draw.    Its  gro>»-t— - J^*  "_., Tpont"  <"•> 

\VAKFlELW-^news.  „u„,c.    ^ 

"YOUn^G  3^      7     da,S,e,u°e?F»«    and 


■~-  St.  Francis  ™h"k  *"",?,  thc  World." 
•pude,  Golden  Gale-  '•/'„  r  »•?"?' .  W°>"en,"  RKo 
Fo*:  "All  Qu^ln  ,L  Weys,ernadPd-"  .?".*<  *™. 
^'an  from  BlanUey's  "  fL,"  Front-  Wardeld- 
Dance,-  Dai-ies  -/„Lr  brassy;  -Those  IV),', 
^„»'iF'OrpZtmBy,0n   °f    B'°°<>™y.    Casino".  { 


HERE  are  a  few  headlines 
clipped  at  random  from 
ONE  issue  of  Motion  Pic- 
ture News— June  21,  1930. 
They're  just  a  sample  of  how 
Universal  is  hitting  the  head- 
lines in  trade  and  newspapers 
all  over  the  country — par- 
ticularly in  the  columns  of 
box-office  reports.  And 
that's  the  kind  of  language 
you  understand  best.  READ 
ABOUT  UNIVERSAL 
EVERYWHERE! 


CASIN 
i  tions: 

I  Frolic.;i 


'.,vue   <."Fun 
.(2TOI.     J"  "  ■•    music.    rel, 

A    b      .    «2  500.     R*tJnl< 
Orot?^VANJ^,:' 


UNIVERSAL    FIRST! 


"«1K: 


•  •  • 


CUT  GAB!  GIVE 
'EM  ACTION 
TITAN  COMEDY 
FORMULA  .  .  . 


,..*• 


■v.  '-^ 


\  XV'v  ;  .i...J 


£ ....  •     - 

- 


MIGHTY  RADIO  RESOUR 
INTO  YEAR'S  GREATES1 


\ 


% 


6 


BROADWAY 
HEADLINERS 


W  .     C  .     FIELDS 

CLARK    AND    McCULLOUGH 
LOU     BROCK    Production 


6 


DANE-ARTHUR 
COMEDIES 


LARRY  DARMOUR  Production 


6 


LOUISE 
F  A  Z  E  N  D  A 


COMEDIES 

LARRY  DARMOUR  Production 


6 


NICK     AND 

TONY.. 


LOU    BROCK   Production 


8 


MICKEY 
Mc  GUI  RES 


LARRY    DARMOUR 
Production 


12 


TOBY 
The    PUP 


Sensational  Cartoons 
Charles  Mintz  Production 


All  Titan  Short  Product 
Now  Made  in  the  Great 
Hollywood  Studios  of 
Radio  Pictures  •  •  . 
The  Miracle  Facilities 
and  Genius  of  Which 
Guarantees  the  Finest 
Comedies  of  the  Hour! 


JEES  POURED 
Si  COMEDIES! 


12 


. 


HUMANETTES 
BENNY  RUBIN 

STARRED  IN  FIRST  OF 
HESE  EXTRAORDINARY 
INGLE  REEL  NOVELTIES 
..BIG  SCREEN  NAMES 


N  OTHERS 


FRANK 


JEWMAN   Production 

• 

RAW  NAMES!  FAST 
EMPO!  WITH  THE 
ULL- ARM  TITAN 
OCK  IN  EVERY  REEL! 


iS 


;"JL£<^~X'  ■ 


^m» 


HARD   BOILED   EDITORS 


Try  to  slip  over  an  idea  they  don't 
like.  They  are  tough  enough  when 
the  idea  is  good. 

Because  they  are  so  cold-blooded  and 
critical  their  comments  are  all  the 
more  surprising.    Read  these: 


Telegram    from    Charles    Richardson,    Movie    Editor,    The 
Detroit  Times: 

"Many  thanks  for  the  splendid  new 
Motion  Picture  News  Blue  Book. 
It  is  a  tremendous  help  in  editing  a 
movie  page.  Indeed,  it  is  superior  to 
last  year's  edition." 

Don  Allen,  Photoplay  Editor  of  the  Davenport,  la.,  Democrat: 

"The  1930  copy  of  your  Motion  Pic- 
ture News  Blue  Book  is  at  hand,  and 
after  an  initial  perusal  it  is  easy  to  say 
that  the  book  will  prove  as  valuable  as 
its  predecessors.  And  that's  saying 
something." 

E.  C.  Luedke,  President  The  May  wood,  III.,  Daily  News:  ( 

"Thanks  for  the  copy  of  the  1930 
Motion  Picture  News  Blue  Book 
mailed  to  our  editor,  Mr.  Noel  .  .  . 
it  is  a  splendid  work  and  will  aid  us  in 
building  up  our  film  world  news.  We 
wonder  if  we  could  prevail  on  you  to 
send  us  another  copy  for  our  library, 
as  the  copy  to  the  editor  is  considered 
his  personal  property?" 

Roger  S.  Brown,  Dramatic  Editor  The  Daily  Argus-Leader, 
Sioux  Falls,  S.  D.: 

"I  consider  the  1930  Edition  of 
Motion  Picture  News  Blue  Book 
the  most  complete  and  valuable 
compilation  that  has  come  to 
my  desk  in  many  years.  An  invalu- 
able aid  to  any  motion  picture 
editor  and  one  which  he  will  find 
it    difficult    to    get    along    without." 


981 


theatres 


have  replaced  unsatisfactory 
sound  equipment  with  .  .  . 
Western  Electric! 

why?  Because  of  loss  of  business 

due  to  poor  reproduction  .  .  .  lack  of  proper  servicing  .  .  .  program 
interruptions. 

The  insistent  public  demand  for  quality  sound  reproduction  led 
these  981  theatres  to  change  their  equipment. 

It's  profitable  to  install  Western  Electric  in  the  first  place  — it  costs 
less  in  the  long  run. 


Wester* 


SOU  N  D 


Wlectric 

SYSTEM 


Northern  Electric  in  Canada 

Distributed  by 


Electrical  Research  Products  Inc. 

250  W.  57th  Street,  New  York 


a    if  &> 


NEW  YORK 
CRITICS  CELEBRATE! 


The  greatest 
picture  that 
has  come  to 
the  talking 
screen! 


That's  the  verdict  of  the  New  York  critics 
after  reviewing  HOLIDAY  at  the  Rivoli 
Theatre.  They  dusted  off  their  vocabulary 
and  polished  up  a  new  set  of  superla- 
tives to  acclaim  this  as  the  outstanding 
sensation  of  the  season. 


IRENE  THIRER-N.  Y.  DAILY  NEWS- 

(Rates  four  stars)  **** 

"One  of  the  year's  best  ten  ....  It  starts  off  with 
a  bang,  never  lets  up  at  all." 

QUINN  MARTIN-N.  Y.  WORLD 

"'Holiday'  is  one  talking  motion  picture  which  I 
would  be  proud  to  have  produced." 

REGINA  CREWE-N.  Y.AMERICAN 

"The  picture  has  every  element  of  audience 
appeal.  The  dialogue  is  the  best  thus  far  heard 
in  the  talkies." 

GEORGE  GERHARD- 
N.  Y.  EVENING  WORLD 

"When  along  about  Thanksgiving  time,  students 
of  the  cinema  begin  selecting  the  ten  best  pic- 
tures of  the  year,  you  can  expect  to  see  a  pre- 
ponderant majority  of  them  set  down  'Holiday' 
in  first,  second  or  third  place.  This  is  a  screen  play 
which  you  just  can't  miss." 


JULIA  SHAWELl-N.  Y.  GRAPHIC 

"'Holiday'  is  one  stage   contribution  which  en- 
riches the  current  motion  picture  season." 

THORNTON  DELEHANTY-N.  Y.  POST 

"'Holiday'  is  the  kind  of  picture  that  no  civilized 
person  has  the  right  to  miss.' 


// 


ROBERT  GARLAND-N.  Y.  TELEGRAM 

"Knowing  nothing  about  talking  pictures,  but 
knowing  what  I  like,  I  like  the  talking  picture 
version  of  Mr.  Philip  Barry's  'Holiday'  very  much 
indeed  .  •  •  I'm  certain  you'll  enjoy  it." 


HOLIDAY 

Philip  Barry  s  Sensational  Stage  Hit 

with  ANN  HARDING 
MARY  ASTOR  •  EDWARD 
•  EVERETT  HORTON  • 
ROBERT  AMES    •   HEDDA 

HOPPER  *  Directed  by  Edward 
H.  Griffith   •  Produced  by  E.  B.  Derr 

PATHE 


15  *9  *  *' 


Wiis 


a 


1*e  *^,sV%e- s  to 


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*ote* 


a* 


vtf 


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ftf* 


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on* 


VOLUME  XLII 
NUMBER  2 


NEW  YORK  CITY 
JULY  12,  1930 


Inside  Talk  Again  of  Pathe  to  R-K-0 
As  Industry  Divides  Into  Two  Camps 


In  Conference 

Hollywood — A  well  known  comic  on 
a  well  known  lot  occupies  an  office 
close  enough  to  executive  headquar- 
ters to  hear  all  that  goes  on  when  the 
windows  are  open. 

"I  see  all  the  men  and  women  go  in 
and  hear  all  of  the  conversations,  too. 
The  men  all  say  'yes,'  and  the  women, 
'no.'" 


Do  Warners  Own 

Harris  Circuit? 

They  Don't  Know 

If  Warners  are  the  owners  of  the  25  Har- 
ris theatres,  it's  being  kept  a  very  dark  se- 
cret, because  no  one  in  that  organization 
could  answer  "yes"  or  "no"  to  the  question 
asked  by  a  Motion  Picture  News  reporter : 
"Do  Warner  Brothers  own  the  Harris  cir- 
cuit in  Pennsylvania?" 

The  query  was  prompted  when  it  was 
learned  that  Warners  are  still  trying  to 
strike  a  bargain  with  "Denny"  Harris  for 
control  of  the  string,  despite  the  fact  that 
Warners  officially  told  the  wide  world,  more 
than  two  months  ago,  that  they  had  pur- 
chased the  chain.  What  they  forgot  to  men- 
tion, however,  was  the  fact  that  the  dial 
stipulated  all  cash — and  plenty  of  it.  Now 
Warners  may  lose  out  entirely,  if  they  don't 
lay  it  on  the  line  in  a  hurry. 

The  chain  operates  25  houses  in  Pennsyl- 
vania, Delaware  and  Ohio  and  was  one  of 
the  few  remaining  important  independent 
strings  to  sell  out. 

Spyros  Skouras,  Warner  theatre  operating 
chief,  is  unavailable  for  a  statement  concern- 
ing the  Harris  mixup.     He  is  out  of  town. 


Janet  Gaynor  Is  Contrite; 
Awaits  Sheehan  Pardon 

Hollywood — Being  off  the  regular  weekly 
payroll  since  the  middle  of  March,  inside 
reports  have  it  that  Janet  Gaynor  is  more 
than  willing  to  return  to  Fox  and  to  take 
any  assignments  that  the  executives  decide 
are  best  for  her  talents. 

Winfield  Sheehan,  now  on  the  coast,  ap- 
parently knows  that  Miss  Gaynor  is  anxious 
to  "kiss  and  make  up"  so  that  a  new  start 
can  be  made.  But  Sheehan  is  said  to  feel 
"spanky"    before    she    returns    to    the    or- 

(Continued  on  page  24) 


Bankers     at     It     Again,     but 

Public  Indifference  to  Stocks 

May  Kill  Move 


Pathe  to  R-K-O? 

The  financial  checkerboard  this  week  in- 
dicated that  this  amalgamation,  discussed 
at  least  twice  in  the  last  six  months  and  as 
often  dropped,  now  has  a  strong  chance  of 
becoming  fact. 

Through  Lehman  Brothers,  R-K-0  bank- 
ers, and  Elisha  Walker  of  Bancamerica- 
Blair  Company,  Pathe  bankers,  it  is  under- 
stood the  stock  structure  can  be  set  up,  but 
one  of  the  snares  that  is  causing  trouble 
is  the  slow-motion  rapidity  with  which  the 
investing  public  today  is  gobbling  new  is- 
sues. Some  speculation  apparently  exists  as 
to  whether  or  not  a  new  stock  flotation 
which  an  amalgamation  such  as  this  would 
call  for  could  be  sold  in  view  of  market 
conditions.  The  uncertainty  may  prove  suf- 
ficient to  again  block  any  deal. 

The  Two-Company  Swing 

The  drift  of  the  industry  toward  two 
large  companies  would  be  further  intensi- 
fied by  a  Pathe-R-K-0  affiliation.  On  one 
side  of  the  fence  are  Paramount,  now  play- 
ing ball  heavily  with  Fox.  That,  in  turn, 
ties  in  M-G-M  and  Loew's.  United  Artists 
is  affiliated  with  Paramount  through  a  fran- 
chise with  Publix  theatres.  A  U.  A.-Para- 
mount  merger,  as  reported  exclusively  in 
Motion  Picture  News  last  week,  con- 
tinues a  live  possibility. 

The  Paramount-Fox  booking  deal,  which 
may  be  the  prelude  to  closer  business  rela- 
tions, immediately  resulted  in  a  product 
tie-up  between  Warners  and  R-K-O.  Co- 
lumbia is  thrown  into  the  Radio  camp  via 
a  booking  contract,  with  actual  purchase  re- 
ported if  the  first  six  pictures  on  Columbia's 
1930-1931  program  come  through. 

Pathe  associated  with  Radio  is,  therefore, 
considered  by  observers  to  be  a  logical  step. 
This  would  then  leave  Universal  and  Tif- 
fany on  the  outside. 


Hollywood  Has 
Its  Sherlock, 
So  Beware!! 


Hollywood — There's  no  such  thing  _  as 
privacy  in  Hollywood  or  Beverly  Hills. 
Fan  magazine  representatives,  daily  chatter 
writers,  scandal-mongers  of  the  eastern  tab- 
loids, and  several  hundred  free  lance  writers 
(Continued  on  page  24) 


It's  Dynamite! 

There's  something  brewing  in  the 
laboratory  field — and  it's  not  beer, 
either,  although  it  will  have  a  kick  as 
potent  as  pre-war  malt-and-hop  juice, 
taking  certain  big  interests  by  com- 
plete surprise  and  knocking  'em  right 
off  their  pins. 

The  fuse  is  now  being  adjusted  to 
the  gunpowder,  and  when  the  match 
is  lit,  watch  the  fireworks. 


Hanson  Quitting? 
Exaggeration,  He 
Says;  Here's  Dope 


Grant  L.  Cook,  vice-president  of  Tiffany, 
says  the  report  is  silly.  Oscar  Hanson,  gen- 
eral sales  manager,  declares  his  retirement 
is  something  like  the  well-known  story  of 
Mark  Twain's  death.    Yet 

Motion  Picture  News  learns  that  Cook 
will  shortly  return  to  Detroit,  his  home 
town,  in  connection  with  activities  not  con- 
cerned with  Tiffany ;  that  Hanson  will  be 
succeeded  by  Phil  Meyer,  at  present  New 
York  manager  for  the  company. 

Cook  says  he  goes  to  Detroit  every  week- 
end ;  that  there's  nothing  new  in  that.  Han- 
son insists  his  hatrack  at  Tiffany  is  his — 
all  his. 


New  "U"  Policy 
Gives  Lupe  Only 
$20,000  a  Film 


Hollywood — Although  holding  option  on 
services  of  Lupe  Velez  for  a  five-year  term 
contract  with  annual  options  and  salary  for 
first  year  of  $2,500  weekly,  Universal  made 
a  new  deal  with  the  player  for  a  five-year 
optional  agreement  calling  for  appearance 
in  four  productions  yearly  at  a  flat  sum 
per  picture. 

Under  terms  of  the  contract,  Miss  Velez 
receives  $20,000  per  picture  from  Universal, 
and  is  entitled  to  appear  in  productions  for 
other  first  line  companies  when  the  outside 
engagements  do  not  interfere  with  her 
(Continued  on  page  22) 


Vol.  XLII 


NEW  YORK  CITY,  JULY  12,  1930 


No.  2 


SACKCLOTH  AND  ASHES 


THE  big-  producer-distributors  are  calling  in 
their  scouts.  The  mad  game  of  acquiring 
theatres  is  in  the  ninth  inning  and  the  score 
is  against  them.  A  lot  of  naughts  in  crimson  tell 
the  story.  The  unaffiliated  exhibitor  is  discover- 
ing that  he  has  not  forgotten  how  to  laugh. 

The  swivel-chair  moguls  in  the  home  offices  have 
found  out  that  it  is  easier  to  buy  theatres  than  to 
run  them  at  a  profit.  They  set  a  Napoleonic  figure 
as  their  goal  in  theatre  holdings  on  the  theory  that 
they  had  to  have  outlets  for  their  product.  But 
when  their  own  pictures  failed  to  show  a  profit  in 
their  own  theatres  they  began  to  get  slivers  in  their 
fingers  from  scratching  their  heads. 

At  some  point  along  the  path  of  mental  travail 
that  ensued  they  acquired  a  respect  for  the  inde- 
pendent exhibitor  who  had  originally  supplied  the 
lucre  that  enabled  them  to  buy  him  out — or  freeze 
him  out.  He  had  been  able  to  make  money  de- 
spite costs  that  mounted  yearly.  The  automatons 
they  dispatched  to  manage  their  new  theatres 
didn't  seem  to  know  the  trick.     Hence  the  grief. 

The  deluge  of  publicity  from  big  concerns  re- 
lating their  current  acquisitions  now  has  suddenly 
stopped.  The  first  inkling  of  this  reversal  of  policy 
came  at  the  sales  conventions  when  the  big  boys 
began  to  express  concern  for  the  welfare  of  the 
"little  fellow."  It  was  the  theme  song  of  every 
confab.  Now  they're  beginning  to  unload  and  to 
pat  the  "little  fellow"  on  the  back  some  more. 

This  is  not  fiction,  but  the  punch  climax  is  this: 

The  sales  chief  of  one  of  the  big  companies 
admitted  only  this  week  that  he  expects  to  do 
$14,000,000  worth  of  business  with  the  independ- 
ents next  year. 

A  New  Deal 

AND  the  "little  fellow"  has  another  laugh  com- 
ing. For  years  he's  been  taking  his  pictures 
when  the  first  runs  let  him  have  them.  The 
circuits  set  arbitrary  protection  schedules  that  were 
so  utterly  unfair  that  they  are  now  donning  the 
sackcloth  and  ashes.  But  the  repentance  was  not 
entirely  an  involuntary  change  of  heart.  The  Gov- 
ernment became  somewhat  inquisitive  about  the 
scheme  of  things  in  Southern  California  and  the  big 
shots  suddenly  discovered  that  they  hadn't  been 
treating  their  lessers  properly.  So  they  hurriedly 
got  together  and  framed  a  new  protection  schedule 
that  has  satisfied  practically  everybody. 

The  procedure  is  being  repeated   in   other  sec- 


tions.   The  independents  hereafter  will  be  able  to 
play  a  picture  before  the  public  has  forgotten  it. 
Signs  of  sanity. 

The  Funny  Public 

LOOKING  like  a  summer  natural  with  its  icy 
title,  "With  Byrd  at  the  South  Pole"  went 
into  the  Rialto  here  in  New  York  three  weeks 
ago  with  an  unprecedented  blare  of  publicity  and 
the  fond  expectations  of  the  Paramount  higher-ups 
that  its  run  would  be  both  long  and  profitable. 

Wednesday  night  it  was  pulled  and  the  aforesaid 
officials  wept  tears  of  red  ink.  The  public  shunned 
the  picture  with  a  vengeance  and  the  intake  was 
described  as  "way  below  average."  Whereas  Gloria 
Swanson,  for  instance,  had  lured  them  in  to  the 
tune  of  $60,000  weekly,  the  highest  daily  gross  of 
the  polar  film  during  its  brief  run  was  $5,500. 

Audiences  Without  Flappers 

THE  flappers  are  credited  with  doing  the  dam- 
age. The  audiences  were  composed  of  the  very 
young  and  the  middle-aged,  but  the  callow 
youth  of  the  metropolis  was  conspicuous  .by  its 
absence.  The  picture  contained  no  "sex  angles," 
and  thus  again  the  reforming  profession,  clamor- 
ing for  "clean  pictures,"  was  confounded. 

A  tremendous  campaign  was  put  behind  the  film. 
Byrd's  arrival  in  town  on  the  day  of  the  opening 
— carefully  planned  to  benefit  the  picture,  the  story 
has  it — was  looked  upon  as  a  sure-fire  draw,  but 
the  picture,  nevertheless,  opened  slowly.  Nine 
hundred  women's  clubs  in  the  metropolitan  area 
and  33,000  Boy  Scouts  were  contacted ;  Byrd  ap- 
peared in  newsreels;  the  Hays  organization  did 
what  it  could ;  the  radio  was  used ;  approximately 
17,000  lines  of  free  publicity  were  garnered.  Some 
people  saw  the  picture  two  and  three  times. 
Yet  the  picture  flopped. 

Figure  it  out  for  yourself.  Perhaps  the  public 
does  prefer  jazz  and  sex  to  this  type  of  film,  which 
won  the  unanimous  acclaim  of  all  critics.  Perhaps 
the  fact  that  Byrd  appeared  in  many  public  places 
and  faced  so  many  cameras  and  microphones  pro- 
vided an  invidious  comparison  with  the  self- 
effacing  Lindy. 

It's  a  mysterious  business  and  a  far  more  mys- 
terious public.  The  conclusion  you  draw  max  be 
anything  you  like.  To  us  it's  as  discouraging  a 
sign  for  the  future  of  better  and  different  motion 
pictures  as  we  have  struck  in  years. 

K.\  N  N 


July  12,  1930 


Motion    Picture    News 


15 


Warners  Line  Up  60  Chicago  Houses; 
Tomahawking  for  Paramount's  Scalp 


Bottomless? 

Chicago — It  may  be  a  legend,  but  a 
lot  of  exhibitors  in  this  territory  have 
themselves  believing  the  Warner 
bankroll    is   "bottomless." 

In  negotiations,  closed  and  pending, 
for  theatres  in  Chicago,  Warner  rep- 
resentatives have  quieted  all  talk  of 
"we'll  think  it  over"  with  "name  your 
price  for  cash." 

That's  language  any  exhibitor  can 
understand. 


Walsh's  Salary 
Doubled;  Gets  5 
Year  Fox  Pact 


Hollywood — After  Winfield  Sheehan  had 
spent  three  days  on  location  near  Moran, 
Wvo.,  watching  progress  on  Raoul  Walsh's 
current  $1,300,000  special,  "The  Big  Trail." 
he  talked  over  a  new  term  contract  with 
the  director  and  finally  departed  with  one 
covering  a  period  of  five  years. 

Under  terms  of  the  agreement,  accord- 
ing to  report,  Walsh  gets  the  largest  salary 
paid  to  a  director  in  the  industry — whether 
pay  checks  come  from  Fox  or  any  other 
companies.  Unconfirmed  reports  state 
Walsh's  new  agreement  provides  him  with 
a  hundred  per  cent  raise  in  salary  during 
the  first  year  of  the  contract,  with  gradu- 
ated scale  upward  for  the  succeeding  four 
years. 

Sheehan's  successful  negotiations  with 
Walsh,  which  finally  resulted  in  both  parties 
getting  together  for  a  new  contract  were 
indicated  exclusively  by  Motion  Picture 
News  several  months  ago,  after  various  re- 
ports stated  at  that  time  that  Walsh  would 
leave  the  Fox  fold  on  expiration  of  his 
present  agreement  in  October. 


Marie  Lubin  Sues  Herbert; 
Says  He  Was  Cruel  to  Her 

Hollywood — After  six  years  of  married 
life,  Marie  Lubin  has  filed  suit  for  divorce, 
charging  her  husband,  Herbert,  with  beat- 
ings and  attempts  to  defraud  her.  Mrs.  Lu- 
bin seeks  $4,500  a  month  alimony  and  $21,- 
000  in  attorney  fees.  She  claims  Lubin  spir- 
ited her  two  sons,  one  aged  two  and  the 
other  five,  out  of  the  state  and  demands 
their  custody. 

Lubin  was  the  promoter  of  the  Roxy  in 
New  York,  later  selling  out  to  William  Fox. 


Paramount  in  Small  Ohio 
Towns,  Cincy  Report  Says 

Cincinnati — What  is  construed  here  as 
indicative  of  Paramount's  intention  of  in- 
vading smaller  Ohio  towns  is  seen  in  the 
move  to  erect  a  theatre  in  Fremont.  One 
of  our  parcels  of  land  has  been  acquired  as 
a  site  for  a  prospective  house. 


Overlooking   No   Bets  —  Every 

Publix  Town  in  Windy  City 

Area  on  List 


Chicago — Working  almost  entirely  under 
cover,  the  Warners  are  girding  themselves 
for  a  bitter  battle  with  Publix.  Scouts  for 
the  brothers  have  lined  up  and  are  shortly 
expected  to  take  over  about  60  theatres  in 
Chicago  and  surrounding  territory. 

Actually  and  in  the  open,  the  first  inde- 
pendent theatre  acquisition  is  the  Shore  at 
75th  and  Kingston  Streets  on  the  South 
Side,  which  was  purchased  from  Neil 
Dougherty,  president  of  the  building  cor- 
poration which  owned  the  structure. 

Bloom  Brothers  formerly  operated  the 
Shore.  The  house,  which  seats  1,400,  is  an 
important  addition  to  the  South  Side  chain 
comprising  the  former  Federal  Theatres  and 
Coston  houses,  recently  acquired  by  War- 
ners. Further  Indie  buys  in  other  sections 
of  the  city  are  in  prospect,  according  to  a 
report  substantiated  by  the  recent  presence 
in  the  city  of  representatives  of  Spyros 
Skouras  and  the  departure  (Monday)  of 
Jimmy  Coston,  Warners'  Chicago  theatre 
head,  for  New  York  presumably  to  recom- 
mend Indie  houses  here  for  Warner  acqui- 
sition. 

Eyeing  All  Publix  Towns 

Hammond,  Indiana  Harbor  and  East  Chi- 
cago are  three  spots  which  have  been  given 
particular  attention,  but  no  Publix  towns 
are  to  be  overlooked. 

These  various  moves  are  taken  for  grant- 
ed here  as  definite  indicators  that  Warners 
are  out  to  break  down  Paramount's  power- 
ful grip  in  the  Chicago  and  Illinois  terri- 
tories. 

Those  who  know  the  bulldog  persistence 
with  which  the  Katz  theatre  organization 
can  fight  back  expect  to  see  what  is  fast 
developing  into  a  hectic  situation  reach  the 
boiling  point  soon. 


Mysterious  "John  D." 

John  1).  Rockefeller  is  understood 
to  be  spending  considerable  of  his  vast 
wealth  in  an  attempt  to  discover  the 
walls  of  the  first  theatre  built  in  the 
United  States.  What  the  oil  magnate 
intends  to  do  with  them  after  un- 
earthing the  ruins  is  problematical. 
It  may  be  that  he  has  a  theatre 
museum  in  mind  for  that  $250,000,000 
amusement  center  planned  for  New 
York's  midtown  sector. 

Six  brick  foundations  were  discov- 
ered, but  all  proved  to  be  the  unreal 
thing,  there  having  been  no  indication 
of  the  materials  being  original. 

Exhibs  are  hereby  warned  not  to 
chase  away  prowlers  in  the  night  who 
are  found  picking  the  mortar  from 
their  theatre  walls.  There  may  be  gold 
in   them   thar  bricks. 


What's  Up? 


There's  considerable  speculation  in 
amusement  circles  over  RCA-Victor's 
announcement  that  it  will  add  7,000 
workers  to  the  payrolls.  This  action 
is  taken  by  many  observers  to  sug- 
gest that  considerable  increase  in  ac- 
tivity in  radio  might  develop  this  fall, 
particularly  since  arrangements  were 
made  for  RCA-Victor  to  manufacture 
for  Radio  Corp.,  Westinghouse  Elec- 
tric and  General  Electric. 


Those  Semi-Nude 
Dames  Get  Blame 
For  Chi  Slump 


Chicago — The  "street  competition"  intro- 
duced by  torrid,  mid-summer  temperatures 
appears  to  be  the  newest  worry  of  those 
Chicago  managers  whose  theatres  depena, 
in  large,   for  their  draw  on  flesh  shows. 

The  long  skirt  fad  breathed  its  last  here 
when  Loop  thermometers  reached  80  de- 
grees. The  moth  balls  rolled  out  of  last 
year's  knee  length  dresses  at  that  time  and, 
as  the  mercury  continued  to  mount,  so  did 
the  hem-line.  When  the  90-degree  mark 
was  reached  the  temperature  reading  of  the 
male  loop  hound  coincided,  for  by  that  time 
matron  and  flapper  alike  had  discarded  most 
of  the  accessories  whose  principal  utility 
is  concealment. 

"Look,"  croaked  a  loop  theatre  manager 
the  other  day,  "you  can't  get  a  man  into  a 
theatre  on  the  strength  of  a  flesh  draw  'cause 
he's  afraid  he'll  miss  a  better  show  if  he 
gets  off  the  street.     Why,  if  we  were  to — " 

His  voice  trailed  off  into  nothingness  as 
he  turned  to  follow  with  an  avid  stare  a 
neat  little  brunette  who  passed,  stockingless 
and  disturbingly  gowned  in  a  few,  close-fit- 
ting yards  of  white  silk.  She  disappeared 
within  a  nearby  office  building. 

Getting  an  Eyeful 

"What  was  I  saying?"  the  showman  re- 
sumed. "Oh,  why,  if  we  were  to  dress  our 
show  girls  like  your  respectable  ladies  dress 
for  the  street  we'd  be  in  court  before  sunset. 
Yes,  sir.  I'm  telling  you!"  He  paused.  It 
was  another  brunette ;  stockingless,  also,  and 
free,  too,  of  anything  that  might  have  served 
for  a  brassiere.  He  turned  back  with  a  grin 
and  continued. 

"I'm  telling  you.  it  ain't  the  heat  that 
keeps  them  out  of  the  theatres  in  the  sum- 
mer. No,  sir.  It's  nothin'  but  the  street 
competition,  an'  I  don't  meaa  'maybe'." 

His  gaze  wandered  to  the  other  side  of 
the  street  where,  coming  toward  us  with  a 
penetrating  mid-afternoon  sun  at  her  back, 
leisurely  strolled  a  tall,  slender  blonde.     It 

(Continued  on  page  24) 


16 


Motion    Picture    News 


July  12,  1930 


The   Insiders'    Outlook 


SOCIAL  note  and  perhaps  something 
more : 
Adolph    Zukor    and    Joe    Schenck 
are  slated  to  week-end  at  Nick  Schenck's 
place  on  Long  Island. 

They  may  be  expected  to  talk  about 
this  and  that  and,  who  knows  but  that  a 
rather  important  piece  of  business  involv- 
ing United  Artists  and  Paramount  will 
enter  the  discussions. 

The  two  companies  may  finally  throw 
their  individual  hats  into  a  collective  ring. 
Or  they  may  not.  But,  if  you  are  in- 
terested in  tying  U.A.  into  the  merger 
picture  which  is  filling  the  industry's 
screen  these  days,  remember  that  Art 
Cinema,  which  finances  the  Schenck  pro- 
ductions and  some  others  that  go  through 
the  United  machinery,  owes  Mr.  Zukor's 
company  $3,000,000.  It  doesn't  take 
much  imagination  to  dope  out  where 
Schenck  will  go  for  advice  on  how  his 
company  fits  into  the  two-camp  division 
in  which  this  business  is  rapidly  falling, 
does  it  ? 

Say  Not  So 

Over  the  wires  from  the  coast  comes 
a  complete  denial  from  Mary  and  Doug. 
Empeenews'  merger  yarn  of  last  week 
is  untrue  throughout,  a  representative  for 
Mary  pointed  out. 

Her  relations  with  Schenck  are  most 
cordial,  she  avers  and  vouchsafes  there 
are  no  two  closer  business  friends  in  the 
industry.     Further,  he  queries : 

"If  there  was  any  trouble  over  policy 
isn't  it  logical  to  assume  that  Fairbanks 
would  not  agree  to  go  into  'Reaching  for 
the  Moon'  as  a  favor  to  Schenck?" 

There  you  have  that.  From  U.A.  in 
New  York,  nothing  but  a  dead  silence. 

Down  on  the  Farm 

Every  year  following  the  Fourth  of 
July  holiday,  Zukor  spends  a  week  on  his 
farm  at  New  City.  This  year,  accord- 
ing to  schedule. 

Because  he  hasn't  been  seen  around 
the  town  in  the  last  few  days,  reports 
have  been  piling  up  that  he  is  prepared 
to  retire,  content  himself  with  an  ex- 
officio  chairmanship  of  the  board  and  per- 
mit Paramount  to  pass  to  other  hands. 

Not  so,  The  Insiders  are  assured. 
Nothing  could  be  further  from  the  truth. 
There  you  have  a  confidential  retort  to 
the  rumor-spreaders. 

But — and  this  comes  from  downtown 
where  sit  the  men  who  control  this  busi- 
ness— wouldn't    Zukor    sell    if    he    could 


•make  the  deal  he  wanted,  one  that  would 
preserve  intact  the  prestige  of  Paramount 
and,  at  the  same  time,  take  full  care  of 
the  trusty  aides  who  helped  build  the 
structure?  In  the  same  breath,  the  an- 
swer comes :    "He  would." 

Why  then  the  delay?  It  seems  that 
last  fall  the  grandest  tumble  in  history 
got  under  way.  Before  it  landed  at  the 
far  end  of  the  toboggan,  the  good  old 
American  public  turned  so  completely 
sour  on  stocks  and  ticker  tapes  that  to- 
day, eight  months  after  the  festival,  that 
public  is  still  bilious. 

Investors  are  trying  no  end  to  get 
their   systems   adjusted.     That,    in   turn, 


Riddles 

WHAT  national  circuit,  operating 
in  a  city  near  New  York,  is  los- 
ing $75,000  a  week  with  two  theatres 
in  the  town  shut  down  tight? 

What  circuit — another  one  this  time 
— will  show  the  worst  quarter  in  all 
of  its  h'story  when  figures  for  April, 
May  and  June  are  made  public? 

Incidentally,  this  Insider  slid  off  his 
base  last  week.   In  this  very  spot,  too. 

He  was  talking  about  a  chain — still 
another — that  had  lost  $480,000  in  one 
week.  What  he  meant  to  report  was 
that  receipts  had  dropped  that  amount 
over  the  previous  seven-day  period. 
There  was  still  a  profit.    Sorry. 


makes  stock  issues  hard  to  sell.  And 
without  stock  issues,  who  is  going  to  ab- 
sorb the  purchase  price  of  company  ac- 
quisitions? 

The  Legal  Way 

Big  company  making  big  profits.  Hot 
after  theatres.  Gobbling  them  every- 
where. So  fast,  the  head  of  this  outfit 
didn't  quite  know  himself  how  many  his 
scouts  were  annexing. 

But  now  the  picture  changes.  An- 
nounced deals  are  not  going  through.  A 
whisper  here  and  there  that  the  promised 
cash  is  not  forthcoming  as  plentifully  as 
the  sales  arguments  used  at  the  outset 
had  indicated.  Money  is  tight  these  days 
and  millions  can't  be  bandied  about  like 
nickels. 

This  organization  is  learning  that  and, 
in  its  recentlv  acquired  infinite  wisdom, 
is  now  checking  when  the  proper  time  to 
apply  the  brakes  has  long  since  passed. 

The  stakes  are  being  pulled  up  wher- 
ever possible.  And  in  a  hurry.  Even  a 
paltry  trick  like  insisting  that  the  legal 


department  unearth  as  many  as  ninety  ob- 
jections on  a  solitary  theatre  in  order  to 
break  down  the  seller's  resistance  suffi- 
ciently to  have  him  cry  quits. 

S-c-a-n-d-a-l 

There's  a  real  front  page  story  in  the 
making.  Concerns  a  prominent  Holly- 
woodite  who  is  casting  about  for  the 
divorce  that  will  permit  him  to  marry  a 
prominent  English  society  woman. 

This  chap's  wife,  likewise  a  w.k.  Holly- 
woodite,  adds  a  semblance  of  mutuality 
to  the  proceedings  by  moving  for  a  di- 
vorce on  her  own. 

This  will  smash  into  headlines  if  it 
ever   breaks. 

Hysterical  Showmanship 

The  legitimate  has  been  through  an- 
other sickening  season,  with  the  usual  ex- 
ception of  plays  whose  ingredients  con- 
tained liberal  portions  of  brains. 

Two-a-day  vaudeville  has  but  one  home 
in  the  length  and  breadth  of  this  coun- 
try, and  it's  dying  out  in  part-time  houses 
with  heart-rending  groans. 

Every  theatre  situated  on  gay  Broad- 
way, with  the  exception  of  one,  now 
closed  for  the  summer,  houses  motion 
pictures. 

Mix  those  facts  together  and  you  have 
the  theme  for  a  sermon  that  certain 
reputed  showmen  in  this  business  should 
hearken  to. 

Hit  by  a  slump  which  could  easily  be 
explained  by  hot  weather  or  attributed  to 
the  stock  market  collapse,  these  heavy 
thinkers  came  to  the  hysterical  conclusion 
that  the  public  wanted  to  see  flesh  on  the 
stage.  They  did  not  stop  to  consider  that, 
if  it  did,  it  could  find  it  on  the  vaudeville 
stage  and  legitimate  stage.  So  they 
plunged. 

Reports  are  coming  in  from  all  over 
the  country.  Stage  shows  aren't  click- 
ing. The  showmen  are  puzzled.  They're 
spending  time  worrying  that  they  could 
profitably  devote  to  doing  some  construc- 
tive thinking,  if  that  were  possible. 

One  company  has  been  making  frantic 
efforts  to  put  over  one  of  its  Broadway 
showplaces.  It  is  experimenting  with 
masters  of  ceremonies,  with  name  bands, 
with  vaudeville  acts.  Only  when  a  good 
picture  comes  along  does  the  box-office 
smile.  This  Insider  has  often  walked  out 
on  its  stage  shows. 

Incidentally,  this  company  makes  dandy 
short  subjects.  But  they're  never  seen 
in  this  Broadway  house. 

Here  endeth  the  sermon. 

THE     INSIDERS 


Published  weekly  by  Motion  Picture  News,  Inc.  Founded  in  September,  1913.  Publication,  Editorial  and  General  Offices:  729  Seventh  Avenue,  New  York  City,  William 
A.  Johnston  President  and  Publisher;  E.  J.  Hudson,  Vice-President;  Maurice  Kann,  Editor;  Charles  F,  Hynes,  Managing  Editor;  James  P.  Cunningham,  News  Editor- 
Raymond  E.  Gallagher,  Advertising  Manager;  Los  Angeles  Office:  Hotel  Roosevelt,  Hollywood,  Walter  R.  Greene,  Western  Representative.  Chicago  Office:  910  So' 
Michigan  Avenue,  Harry  E.  Holquist,  Central  West  Representative.  Subscription  Price:  $3.00  per  year  in  United  States,  Mexico  and  all  U.  S.  Possessions.  Canada,  $5.00. 
Foreign,  $10.00.  Copyright  1930.  by  Motion  Picture  News,  Inc.,  United  States  and  Great  Britain.  Title  registered  in  United  States  Patent  Office  and  foreign  countries 
Entered  as  second  class  matter  at  the  Post  Office,  New  York,  April  22,   1926,  under  Act  of  March  3,   1S79 


July  12,  1930 


Motion   Picture    News 


17 


Aim  to  Place  New  Standard  Contract 
In  Operation  in  Three  to  Four  Weeks 


The  Tip  Off 


Reviewing  scouts  for  Motion  Picture 
News  meandered  into  California  by- 
lanes  this  week  and  unearthed  the 
dope  on  the  following: 

"Whoopee,"  "The  Little  Accident," 
"Grumpy,"  "Oh!  Sailor,  Behave!" 
"Shooting  Straight,"  "The  Singer  of 
Seville"  and  "For  the  Defense." 

Also  covered  in  this  issue  beginning 
on  page  84: 

"Last  of  the  Duanes,"  "Man  from 
Wyoming,"  "Inside  the  Lines,"  "Young 
Desire,"  "Hot  Curves,"  "Love  Among 
the  Millionaires,"  "The  Lone  Rider," 
"Those  Who  Dance,"  "Lost  Gods," 
"Song  of  the  Caballeros." 


Samuel's  Private 
'Whoopee'  Review 
Is  Not  So  Private 


Hollywood — Sam  Goldwyn,  Florenz  Zieg- 
feld  and  Eddie  Cantor  finally  finished 
"Whoopee,"  Goldwyn's  initial  venture  into 
the  filmusical  comedv  field.  The  picture 
cost  in  the  neighborhood  of  $1,500,000— 
enough  money  to  make  any  producer,  espe- 
cially an   independent,   rather  anxious. 

Eddie  Cantor  decided  to  delay  a  vacation 
trip  to  Hawaii  until  he  caught  the  picture 
in  front  of  a  preview  audience.  Finally  the 
picture  was  readied  for  a  tryout — with  the 
utmost  secrecy  attached  to  the  time  and 
place. 

In  order  to  throw  preview  reviews,  fan 
magazine  representatives  and  not-wanted 
studio  employees  off  the  trail,  someone  in 
the  Goldwyn  organization  let  it  be  gener- 
ally known  that  the  picture  was  spotted  for 
previewing    in    San    Bernardino. 

At  noon,  Goldwyn,  Ziegfeld,  Cantor  and 
a  select  group  took  a  special  car  to  San 
Diego  for  the  "Whoopee"  preview,  which 
was  staged  at  the  Fox  Theatre  in  that  city. 

Sam  Goldwyn  received  the  shock  of  his 
life,  however,  when  the  lights  went  up  just 
before  the  showing  of  the  preview — and  he 
discovered  a  reviewer  of  Motion  Picture 
News  sitting  two  rows  in  front  of  him ! 


Shhh!  Harold  Bares  the 
Secret  of  Glassless  Specs 

Los  Angeles— Parts  of  the  $1,000,000 
trial  suit,  now  being  heard  against  Harold 
Lloyd  for  alleged  pilfering  the  plot  and  gags 
of  "The  Freshman"  from  a  Witwer  yarn, 
brought  as  many  laughs  in  Federal  Court 
chambers  as  any  of  Harold's  funniest  come- 
dies. 

Harold  admitted  that  his  horn-rimmed 
glasses  are  just  his  "trademark,"  much  as 
Charlie  Chaplin's  funny  feet  were  the  lat- 
ter's  "brand."  He  told  the  court  that  his 
glasses  were  glassless — and  when  he  did  the 
illusions  of  Harold's  legion  of  fans  were 
probably  shattered. 


With    Clauses    Agreed    Upon, 

Hess,  Walker  and  Myers 

Will  Draw  Final  Form 


With  distributors.  Allied  States  Ass'n., 
and  the  M.  P.  T.  O.  A.,  in  accord  on  the 
proposed  new  standard  form  of  license 
agreement,  plans  for  the  ratification  of  the 
agreement  by  exhibitors  are  being  speeded 
in  an  effort  to  get  the  contract  into  cir- 
culation in  three  to  four  weeks.  The  new 
agreement,  as  exclusively  stated  by  Motion 
Picture  News,  is  to  be  retroactive  to  cover 
all  contracts  on  1930-31  product. 

Every  exhibitor  of  the  nation  will  be 
asked  to  use  the  new  form  of  contract.  Un- 
der the  plan,  the  salesmen  will  make  indi- 
vidual exhibitors  acquainted  with  the  terms 
of  the  new  form  of  agreement,  which  is 
divided  into  a  master  form  and  short  form. 
If  the  exhibitor  elects  to  buy  product  under 
the  new  contract,  he  will  automatically  sig- 
nify his  acceptance  and  ratification  of  the 
agreement.  Otherwise,  he  will  be  offered 
an  individual  company  contract  in  each  in- 
stance. These  are  the  contracts  now  in  use, 
and  which  have  a  wide  variety  of  clauses. 

Advantages  to  be  Cited 

In  connection  with  the  proposed  contract, 
the  advantages  to  the  exhibitor  using  it 
will  be  cited.  These  include  a  voluntary 
arbitration  system,  a  five  per  cent  cancella- 
tion for  theatres  paying  an  average  rental 
of  $250  or  less  and  protection  on  advertis- 
ing of  pictures  by  a  subsequent  run  before 
or  during  a  prior  run,  unless  the  subsequent 
run  follows  within  15  days.  The  various 
distributor  contracts  now  in  use  have  no 
cancellation  charges,  call  for  the  exaction 
of  deposits  and  contain  a  number  of  other 
features  which  are  not  embodied  in  the  pro- 
posed standard  agreement,  which  represents 
a  number  of  concessions  by  distributors. 

The  sales  managers  of  all  national  dis- 
tributors met  at  the  Union  League  Club 
Thursday  to  learn  from  S.  R.  Kent  what 
had  transpired  at  the  Atlantic  City  confer- 
ences. Gabriel  L.  Hess,  for  the  Hays  as- 
sociation ;  Frank  Walker,  for  the  affiliated 
exhibitor,  and  Abram  F.  Myers,  for  Allied, 
will  jointly  whip  the  clauses  into  their  final 
phraseology,  after  which  the  contract  will 
be  printed  and  placed  in  the  hands  of  ex- 
hibitors and  salesmen. 

How  They  View  Results 

Myers  asserts  the  main  objectives  of  Al- 
lied were  obtained  with  the  exception  of 
two  points.  One  was  the  refusal  of  distribu- 
tors to  make  any  concessions  on  theatre  ex- 
pansion ;  the  other,  to  take  a  stand  on  score 
charges. 

Ninety-eight  per  cent  of  exhibitors  of  the 
nation  must  support  the  proposed  new  stand- 
ard license  agreement  if  it  is  to  be  success- 
ful, in  the  opinion  of  Kent,  sponsor  and 
chairman  of  the  contract  meetings,  who  is 
calling  upon  all  branches  of  the  industry 
to  support  the  proposed  agreement.  The 
flood  of  messages  received  within  a  few 
hours  after  the  meetings  closed  at  Atlantic 
City,  shows  "the  great  satisfaction  which 
(Continued  on  page  24) 


An  Ambitious  Scribe 

One  of  New  York's  better  known 
newshounds,  who  frequently  covers 
picture  stuff  for  his  sheet,  was  asked 
by  the  chief  to  dig  up  the  dirt  on  a 
yarn  which  had  just  broken.  The  chap 
was  on  his  vacation,  although  the  old 
town  remained  the  center  of  his  holi- 
day excursions,  and  he  gladly  consent- 
ed to  halt  festivities  long  enough  to 
run  down  the  assignment. 

To  carry  out  that  old  Spanish  cus- 
tom, however,  he  brought  an  over- 
sized typewriter  downtown  in  his  car 
and,  after  getting  the  dope,  pulled  in- 
to a  side  street  to  write  it  rather  than 
enter  the  office  during  vacation  time. 


Allied  May  Gun 
For  W.  B.  and  F.  N. 

9 

On  Score  Charges 


Unwillingness  of  Warners  and  First  Na- 
tional to  entertain  proposal  for  elimination 
of  score  charges  is  to  be  brought  to  the 
attention  of  all  members  of  the  Allied  States 
Ass'n.,  Motion  Pictures  News  exclusively 
learns.  The  entire  personnel  of  the  organ- 
ization is  to  be  circularized  to  acquaint 
members  with  the  status  of  the  situation. 

Allied  waged  a  fight  for  the  elimination 
of.  score  charges  in  the  5-5-5  conferences 
which  ended  last  week.  Its  efforts  to  ob- 
literate score  charges  were  blocked  by  dis- 
tributors, who  contended  the  charges  were 
a  matter  of  individual  company  policy.  In 
taking  this  stand,  the  distributor  members 
of  the  contract  committee  were  actuated 
largely  by  the  attitude  of  Warners. 

Most  distributors  have  been  cutting  down 
on  score  charges,  it  was  pointed  out,  with 
many  feeling  that  the  situation  will  soon 
adjust  itself.  However,  the  declared  deter- 
mination of  Warners  and  First  National  to 
continue  to  exact  the  score  charge  is  said 
to  be  muddling  the   situation. 


Talmadge  Divorce  Yarn 
Persists,  Though  Denied 

Hollywood — Stories  filtering  through  from 
Paris  insist  that  Norma  Talmadge  will  in- 
stitute divorce  proceedings  against  Joseph 
M.  Schenck.  To  counter  this  is  a  denial  by 
Schenck  that  he  and  his  wife  are  contem- 
plating any  such  action. 

"We  are  crazy  about  each  other,"  he  is 
quoted  as  saying. 


Chaplin* s  "City  Lights" 

To  Shine  in  October 

Hollywood — Charlie  Chaplin  is  nearing 
the  finishing  scenes  on  his  current  picture, 
"City  Lights,"  and  expects  to  have  it  ready 
for  release  not  later  than  October. 


18 


Motion    P  i  c  t  n  r  e    N  e  w  s 


July  12,  1930 


Industry  Faces  a  Red  Hot,  Major  Task 
How  Can  Protection  Mess  Be  Cleared? 


The  Big  Trail 

Hollywood — A  frenzied  wire  from 
Kaoul  Walsh  on  location  in  Wyoming 
to  Winnie  Sheehan: 

"Please  stop  firing  all  those  song- 
writers. They  are  cluttering  up  my 
sets  on  their  walk  back  to  New  York. 
Production  going  way  over  time  bud- 
get." 

One  of  Rube  Goldberg's. 


Maxwell's  Dream 
Of  IL  K.  Films  in 
America  Fades 


Another  dream  of  British  pictures  invad- 
ing the  American  market  on  wholesale  scale 
has  ended  in  the  split  between  John  Max- 
well of  British  International  Pictures  and 
Sono  Art-World  Wide. 

The  Maxwell  interest  in  World  Wide, 
understood  to  be  50  per  cent,  has  been  taken 
over  by  Earle  W.  Hammons  of  Educational, 
the  backer  of  the  company,  and  the  B.  I.  P. 
product  definitely  removed  from  the  Sono 
Art-World   Wide  release  list. 

Differences  in  opinion  over  the  relative 
merits  of  the  British  product  and  dissatis- 
faction on  Maxwell's  part  over  their  finan- 
cial return  are  the  two  reasons  which  led 
to  the  break.  Now  Maxwell  has  arranged 
with  Harold  Auten  to  handle  30  pictures 
in  this  market  next  season.  Auten,  distribu- 
tor of  "White  Cargo,"  has  been  getting  his 
outlet  via  state  rights'  exchanges. 

Kans.-Mo.  Exhibs 
Hit  Upon  Plan  to 
Iron  Out  Troubles 


Kansas  City — A  grievance  committee  of 
three  will  henceforth  straighten  out  the  dif- 
ficulties of  Kansas -Missouri  M.  1'.  T.  O. 
members  with  distributors.  If  a  theatre 
owner  believes  the  exchange  has  violated  a 
contract,  he  will  present  his  case  to  the 
committee,  which  will  take  up  the  problem 
witli  the  distributor. 

The  committee  trio  consists  of  John  Sta- 
ple, Rockport,  Mo.;  Lloyd  Lenharz,  Clin- 
ton.   .Mo.;   Fred  Meyn,  Kansas  City,  Kans. 

Dues  for  exhibitors  owning  one  theatre 
in  towns  of  600  or  less  have  been  reduced 
to  one-half  per  cent  per  capita  by  the  asso- 
ciation, which  has  voted  to  retain  the  for- 
mer rate  for  circuits,  that  of  one  and  one- 
halt'  cents  per  capita  in  all  towns.  Owners 
in  towns  of  less  than  600  will  pay  a  flat  rate 
of  one  dollar  per  year,  this  low  rate  having 
been  adopted  to  aid  smaller  houses  and  in- 
crease the  association's  membership. 


Chicago   Debacle  Proves   How 

Complex  Job  Is — Fearful 

of  Gov't  Action 


Protection  is  beginning  to  streak  some 
heads  with  gray. 

Failure  of  the  zoning  committee  in  Chi- 
cago to  work  out  a  plan  to  meet  the  com- 
plex situation  prevalent  in  Chicago  and  the 
territory  served  by  exchanges  in  that  city 
has  brought  home  the  realization  to  execu- 
tives in  New  York  that  they  have  a  prob- 
lem on  their  hands  which  can  not  be  settled 
overnight. 

Via  the  Film  Boards  of  Trade,  zoning 
committees  either*  have  met  or  will  meet 
shortly  in  about  twenty  key  cities  through- 
out the  United  States  to  revamp  existing 
protection  agreements.  To  date,  southern 
California  is  the  only  territory  where  the 
situation  has  been  satisfactorily  worked  out 
and,  while  it  is  hoped  the  clauses  may  be 
used  as  a  model  for  the  entire  country,  the 
Chicago  tangle  has  already  demonstrated 
that  what  may  be  suitable  in  California  does 
not  necessarily  go  in  Illinois  or  elsewhere. 
Unexpressed,  but  known  to  be  in  the  back 
of  distributor  minds,  is  the  fear  that  the 
Government  may  step  into  the  picture  and 
straighten  out  a  situation  over  which  the 
industry  is  admittedly  having  difficulty.  Re- 
luctance on  the  part  of  big  chains  to  relin- 
quish protection  privileges  they  have  been 
enjoying  for  years  is  one  of  the  chief  ob- 
stacles which,  it  is  felt,  must  be  hurdled. 

The  irony  of  the  situation  is  seen  by  some 
in  the  fact  that  it  is  the  producer  who,  in 
the  last  analysis,  must  be  held  responsible 
because  of  interlocking  control  of  the  cir- 
cuits. Where,  hypothetically,  a  committee 
composed  of  exchangemen  may  argue  for 
less  stringent  protection  for  Class  A  opera- 
tions and  more  for  the  subsequent  runs,  the 
big  chains  battle  the  other  way.  Yet,  the 
controlling  factor  in  the  situation  is  identi- 
cal. 

The  realization  is  rather  general  in  high 
executive  circles  that  the  time  has  arrived 
for  a  settlement  of  the  protection  problem 
if  for  no  other  reason  than  to  ward  off  pos- 
sible  legislative   action    in    Washington. 


Shapiro  Flies 

Victor  M.  Shapiro,  vacation  ended,  is  en 
route  to  Hollywood,  via  plane. 


"Anybody's  War"  Clicks 

Moran  and  Mack  certainly  keep  the 
laughs  sustained  in  this  war  comedy 
based  on  Mack's  story  of  "Two  Black 
Crows  in  the  A.  E.  F."  It  should  be  a 
box-office  card,  for  its  humor  is  punc- 
tuated with  human  interest,  pathos 
and  romance.  The  cast  is  an  excellent 
one,  with  Neil  Hamilton  and  Joan 
Peers  furnishing  the  romantic  angle, 
and  Walter  McGrail  as  the  menace. 
The  battle  scenes  are  thrilling  and 
funny.  Moran  and  Mack  have  set  a 
high  mark  for  other  blackface  com- 
edians to  shoot  at.  H  Y  N  E  S 


Quick 

At  the  Motion  Picture  Club: 

Glen  Allvine:  "Hello,  Si.  Can't  I 
get  a  copy  of  your  famous  book  on  an- 
agrams?" 

Vic  Shapiro:  "Say,  Si,  I  hear  your 
fame  is  spreading." 

Si  Seadler:  "Maybe  the  fame  is 
spreading,  but  not  a  damned  thing  has 
happened  to  the  royalties." 


Saal  Denied  But 
Forgot  9  Years 
Of  F.  N.  Contract 


First  denied,  now  verified,  it  seems  that 
after  all  Publix  is  actually  negotiating  with 
F"irst  National  for  the  new  season's  line-up. 

Bill  Saal,  feature  film  buyer  for  Publix, 
turned  hot  and  bothered  a  few  days  ago 
following  publication  of  the  yarn  that  the 
First  National  deal  was  on  and  then  went 
in  for  a  lot  of  denials.  In  view  of  the  fact 
that  First  National  holds  a  ten-year  con- 
tract with  Publix  and  that  nine  years  are 
yet  to  go  with  prices  to  be  set  at  the  out- 
set of  each  season,  those  familiar  with  the 
situation  are  drawing  the  conclusion  that 
Saal's  denial  centers  around  its  possible  ef- 
fect on  prices. 

This  week  the  Warner  publicity  depart- 
ment dug  into  the  files  for  a  new  flock  of 
adjectives  and  emerged  with  "one  of  the 
biggest  deals  ever  made  in  the  motion  pic- 
ture industry."  That  was  how  the  modest 
p.  a.  described  a  booking  deal  now  under 
way  with  Publix.  This  year,  however,  pre- 
ferred playing  time  goes  to  Fox  with  the 
Warners  filling  in  where  Publix  has  gaps 
to  bridge. 


Seek  to  Remove 
"Blue"  Sabbaths 
In  Pennsylvania 

Philadelphia — On  the  statute  books  since 
1794  the  chances  grow  increasingly  better 
that  efforts  will  lie  made  to  repeal  the  state- 
wide "blue"  law  when  the  state  legislature 
next  meets.  The  proposed  law.  which  has 
plenty  of  substantial  backing,  will  vest  the 
right  of  local  Option   in  each  community. 

Working  in  support  of  the  liberal  move- 
ment, but  not  appearing  in  the  open  are 
Philadelphia  exhibitor  interests  who  are 
being  spurred  into  action  by  open  Sundays 
in  Trenton,  plus  the  possibility  that  Cam- 
den, right  across  the  Delaware  from  Phila- 
delphia, may  follow  in  Trenton's  heels  and 
nab  some  of  the  business  now  going  to 
houses  here. 


July  12,  1930 


Motion    Picture    News 


iy 


Chicago  Protection  Scramble  Blows  Up; 
New  System  Contains  Minor  Changes 


fhp  Columbus,   O. — Domination    of    radio   by    any   one   group 

,.  portends    "the    greatest    danger    to    the    fundamentals    of 

liCLUlO  American  republican  government,"  Federal  Radio  Commis- 

\1pnnCP  sioner  Ira  Robinson  declared  in  a  speech  before  the  Insti- 

tute for  Education  by  radio. 

Asserting  that  no  one  group  must  ever  dominate  radio, 
the  commissioner  declared  that  it  "cannot  be  gainsaid  that 
a  monopoly  of  radio  is  now  insistently  claimed  by  a  group, 
and  that  its  power  and  influence  is  so  subtle  and  effective 
as  to  portend  the  greatest  danger  to  the  fundamentals  of 
American  republican  government."  He  said  that  "no  great- 
er issue  presents  itself  to  the  citizenry." 


Warner  Deals 
For  Houses  in 
Ohio  Are  "Off" 


Cleveland  —  Announcement  of  Warners 
having  successfully  consummated  deals  for 
the  acquisition  of  various  Ohio  theatre  in- 
terests appears  to  be  all  wet.  The  deals 
were  not  closed  and  are  not  likely  to  go  to 
that  chain. 

Negotiations  for  the  Schine  Sandusky 
houses,  Plaza,  State  and  Star,  are  still  in 
work,  while  deals  for  the  Ritzier  houses 
in  Lima  and  Pekras'  circuit  at  Elyria  are 
dermitelv  off. 


Chakares  and  Paramount 
Settle  Franchise  Tilt 

Franchise  difficulties  between  Paramount, 
the  Springfield  (O.)  Amusement  Company, 
the  Chakares  Amusement  Company,  Phil 
Chakares  and  the  Regent-State  Corporation 
of  Springfield,  O.,  have  been  settled  out  of 
court.  Chakares  resumes  his  franchise  with 
the  distributor,  but,  according  to  Para- 
mount, has  made  a  cash  settlement  covering 
breaches  in  the  contract. 

Paramount  originally  filed  suit  in  the 
Federal  court  at  Dayton,  O.,  charging  the 
franchise  had  been  breached. 


Grainger  Closes  Two  Big 
Circuits  for  New  Product 

James  R.  Grainger,  Fox  sales  chief,  has 
closed  with  the  Famous  Players-Canadian 
Corp.,  operating  170  theatres  in  Canada, 
and  the  Butterfield  chain  of  79  in  Michigan 
to  play  the  entire  line-up  of  48  Fox  produc- 
tions during  the  new  season.  He  completed 
the  deals  during  a  flying  trip  to  Toronto 
and   Detroit. 


Jones,  Author  Again 

Charles  Reed  Jones,  press  agent  and  au- 
thor, has  turned  the  latter  again  with  "The 
Torch  Murder"  which  will  be  published  by 
E.  P.  Dutton  and  Company.  "The  King 
Murder"  and  "The  Van  Norton  Murders" 
are  also  to  his  credit. 


Operators  Strike; 
Twenty  Theatres 
Start  Open  Shop 


Minneapolis — Thirty-six  operators  went 
on  strike  here  when  their  demands  for  a 
second  man  in  the  booth  were  denied  by  a 
majority  of  independent  exhibitors.  Twenty 
of  the  latter  immediately  countered  with  the 
hiring  of  non-union  men  to  operate  the 
projection  machines  ;  three  theatres,  the  Par- 
adise, Princess  and  Lyra,  closed  their  doors, 
and  two  capitulated  to  the  union  demands, 
the  Broadway  and  the  lone.  The  lone,  it 
is  reported,  is  controlled  by  the  operators' 
union. 

St.  Paul  exhibitors  also  threaten  to  run 
non-union  if  the  operators  seek  to  enforce 
their  demands.  Date  for  the  showdown  is 
set  for  July  19. 


Echo  of  Gotham,  Lumas 
Heard  in  Bankrupt  Court 

Petitions  in  bankruptcy  have  been  filed  in 
New  York  against  Gotham  Photoplays  and 
Lumas  Film,  production  and  distribution 
units  formerly  headed  by  Sam  Sax  and 
which  have  been  inactive  for  many  months. 
Against  Gotham  was  filed  a  petition  for 
$24,733,  by  Little  Empire  Corp.  The  peti- 
tion states  that  James  J.  Lax  was  appointed 
receiver  in  an  action  instituted  in  the  Su- 
preme Court,  New  York  county,  on  June  11. 

The  same  company  filed  the  Lumas  peti- 
tion with  a  claim  for  $13,771,  likewise  partly 
secured. 


Larkin  Sails  for  India 

London — W.  H.  Larkin,  Western  Electric 
representative  here,  has  sailed  to  take  up 
his  new  post  as  commercial  manager  for  the 
company  in   India. 


Well  Earned 

Felix  Feist  is  resting  up  after  h:s 
many  battles  against  "hat  clauses"  in 
the  new  contract.  And  how  Felix  did 
go  into  action  against  these  pet  aver- 
sions. 


New  Schedules  to  Hays  Office 

For  Okay;  Many  Battles 

Feature  Conferences 


Chicago — The  battle  of  "much  ado  about 
nothing"  has  come  to  an  end  and  the  armi- 
stice finds  the  casus  belli  in  status  quo.  In 
other  words,  the  Chicago  re-zoning  com- 
mittee, after  five  weeks  of  bickering  and 
argument,  one  verbal  battle  following  an- 
other, is  back  to  the  ante-bellum  stage.  The 
recommendations  on  metropolitan  protection 
which  is  forwarded  this  week  to  the  Hays 
office  for  preliminary  approval  before  sub- 
mitting the  new  system  to  the  local  re-zon- 
ing board  means  that  protection  procedure 
here  will  remain  essentially  the  same.  All 
important  changes  were  killed  off  in  con- 
ference. 

The  final  recommendations  of  the  com- 
mittee involve  only  such  incidental  consid- 
erations as  admission  scales  as  affected  by 
double  feature  programs,  two-for-one  ad- 
mission and  other  premiums  or  inducements 
held  out  to  patrons.  The  committee's  rec- 
ommendations for  dealing  with  such  situa- 
tions have  been  incorporated  in  a  rider 
which  will  be  supplemental  to  the  main  Chi- 
cago protection  system.  This  rider  com- 
prises the  only  new  or  changed  considera- 
tions locally  and  awaits  the  approval  of 
C.  C.  Pettijohn,  after  which  it  will  be  sub- 
mitted to  the  Chicago   re-zoning  board. 

Name  Permanent  Committee 

The  metropolitan  committee,  also,  named 
a  tentative  committee  to  constitute  a  perma- 
nent re-zoning  board  for  the  Chicago  area. 
This  committee,  likewise  subject  to  the  ap- 
proval of  Pettijohn  and  the  re-zoning  board 
here,  is  comprised  of  the  following:  Felix 
Mendelssohn,  chairman ;  Jack  Miller,  Aaron 
Saperstein,  Arthur  Schoenstadt,  Floyd  M. 
Brockell,  James  Coston,  William  Elson, 
Clyde  Eckhardt,  James  Kent  and  Henry 
Herbel. 

In  the  event  this  committee  is  approved 
and  installed  it  will  hear  all  existing  and 
future  protection  complaints  in  the  metro- 
politan area.  Its  meetings  will  be  subject  to 
the  call  of  the  chairman. 

It  is  believed  that  the  Hays  organization 
will  approve  the  committee's  rider  recom- 
mendations inasmuch  as  that  office  has  al- 
ready evidenced  its  impatience  over  the  time 
now  consumed  in  deliberations  over  protec- 
tion here.  The  conferences  have  been  going 
on  for  five  weeks  and,  during  that  time, 
opposing  factions  have  demonstrated  the 
small  likelihood  of  any  agreement  being 
reached  on  a  basically  different  protection 
system  than  the  one  which  has  been  in  ef- 
fect here   in   the  past. 

Approval  of  the  committee's  recommen- 
dations by  Pettijohn.  it  is  admitted,  will 
mean  their  adoption  locally. 

To  Approve  Rubens  Plan 

The  downstate  committee,  which  was 
ready  several  weeks  ago  to  submit  a  new 
protection  plan,  basically  the  same  as  that 
originally    suggested    by    Jules    Rubens    of 

(Continued  on  page  23) 


20 


Motion    Picture    News 


July  12,  1930 


N.  Y.  Sobbie  Sobs 
For  a  "Kindness 
To  Clara  Week" 


There  is  at  least  one  critic  in  this  cruel, 
cold  world  whose  heart  isn't  as  chilled  as 
steel.  This  may  be  a  rarity,  but,  neverthe- 
less such  exists  in  the  person  of  Bland 
Johaneson,  sob  sister  on  the  New  York 
Mirror's  picture  staff,  who  just  about  broke 
down  and  wept  bitter  tears  when  she  real- 
ized how  heartless  our  own  little  Clara  Bow 
was  being  treated  by  the  press. 

"Let's  organize  a  'Be  Kind  to  Clara  Bow 
Week,'  "  suggests  the  sobbie,  who  sobbingly 
points  out  that  "everybody's  been  picking  on 
Clara  since  she  allowed  herself  to  be  dragged 
into  a  press  agent  engagement  to  Harry 
Richman." 

"How  many  more  movie  stars  have  an- 
nounced phoney  engagements  really  doesn't 
matter.  Clara  has  stood  enough  criticism 
to  last  anybody  for  the  rest  of  1930."  she 
says  in  defense  of  the  "red  hot  mamma 
from  Brooklyn." 

"The  Bow  contract  with  Paramount  ex- 
pires this  Fall  and  everybody  is  speculating 
about  whether  she  will  be  resigned.  The 
wise  money  is  all  on  that  she'll  be  cast  adrift. 
Her  bosses  are  riled  over  the  injudicious 
stunts  which  have  gotten  into  the  papers. 
Her  box  office  popularity  is  on  the  wane. 

"Bow  never  has  had  enough  credit.  She 
started  with  nothing  and  got  $5,000  a  week. 
She  entertained  millions.  She  gave  the  whole 
country  a  good  time. 

"Why  should  anybody  care  if  she  dyes  her 
hair  plum  color  and  likes  a  Richman? 

"That's  the  movie  business.  The  public 
worships  for  a  season  and  butchers  the  next. 
The  Hays  office  orders  what  to  wear,  where 
to  go,  whom  to  marry,  how  to  live  and  what 
prayers  to  say  at  bedtime. 

"The  fans  that  cheer,  a  star  to  the  top 
yell  the  loudest  raspberries  when  that  star 
begins  to  slip. 

"Stars  need  vacations  from  stardom,  with 
false  mustaches  and  smoked  glasses  and  the 
privilege  of  being  ordinary  people  two  weeks 
a  year.  Had  Clara  had  one  she  might  have 
been  spared  all  the  current  knocking.  She 
might  have  chosen  blue  hair.  Or  fallen  in 
love  with  an  aviator. 

"We  have  'Burn  Your  Love  Letters'  weeks, 
'Watch  Your  Horses'  weeks,  'Eat  Your 
Spinach'  weeks  and  a  hundred  others.  A 
'Be  Kind  to  Movie  Stars''  week  might  do 
everybody  a  lot  of  good." 


Tampa's  Bargain 
Summer  Prices 


Tampa,  Fla. — Effective  this  week,  a  spe- 
cial summer  reduction  in  prices  for  two  of 
the  five  Publix  houses  here  was  made  by 
General  manager  Harry  Weiss.  The  Strand 
will  cut  a  nickel  from  the  children's  prices 
and  make  a  flat  rate  of  10  cents  for  all 
shows.  Adults  will  save  a  dime  on  the 
matinees,  the  new  scale  being  a  quarter, 
while  the  night  rate  will  be  cut  to  35  cents 
from  the  former  50  cents  top.  The  Frank- 
lin cuts  a  dime  from  the  adult  price,  mak- 
ing a  quarter  good  for  all  shows.  The 
juvenile  price  remains  at  a  dime. 


Ouch! 

Chicago — Publix-B.  &  K.  was  afraid 
of  the  Cosmopolitan  production,  "The 
Richest  Man  in  the  World,"  and  turned 
it  down,  at  least  as  far  as  their  Loop 
houses  were  concerned.  R-K-0  grabbed 
up  the  picture  and  put  it  into  the 
Woods  for  the  first  time  in  plenty  of 
months  that  a  Cosmopolitan  produc- 
tion has  had  a  Loop  opening  in  any 
but  a  B.  &  K.  house.  "Richest  Man" 
grossed  better  than  $20,000  in  its  first 
week  at  the  Woods,  a  sensational  pace 
for  the  house,  and  appeared  to  be 
building  in  its  second  week.  Now 
B.  &  K.  wants  it  for  the  outlying 
houses. 


Winter  Passes 
Buck  On  Kiddies 
To  The  Parents 


Parents,  not  producers,  are  to  blame  if 
the  minds  of  youngsters  are  influenced  by 
certain  films,  Mrs.  Thomas  G.  Winter,  paid 
clubwoman  representative  on  the  Hays  staff, 
told  women  of  Kansas  City  and  Minneapo- 
lis, where  she  made  addresses  on  behalf  of 
public  relations  work  of  the  M.P.P.D.A. 

"The  fact  that  only  eight  per  cent  of  the 
audience  is  made  up  of  children  often  is 
used  as  an  argument  against  the  elimination 
of  certain  elements  suitable  for  grown-ups, 
but  not  for  children,"  Mrs.  Winter  said. 
"Parents  should  know  what  is  being  shown, 
and  whether  a  picture  is  a  child  picture  or 
one  for  adults.  The  talking  picture  intro- 
duces an  element  of  sophistication  which 
often  makes  for  confusion  in  the  child 
mind,"  she  admitted. 

Mrs.  Winter  pointed  out  that  115,000,000 
pass  through  the  doors  of  picture  theatres 
every  week.  And,  on  the  basis  of  the  eight 
per  cent  figure  which  she  advanced,  there 
are  9,200,000  kiddies  who  pay  admissions 
for  screen  entertainment. 

Parent  Not  on  Job 

In  urging  application  of  the  need  for  in- 
telligent discrimination  between  films  for 
children  and  those  for  grown-ups,  the  club 
women  were  told  that  this  is  an  age  when 
the  parent  is  off  the  job  and  the  community 
must  take  care  of  the  children. 

"The  business  success  of  the  motion  picture," 
stated  the  Hays  attache,  "depends  wholly  upon 
whether  or  not  it  meets  the  demand  for  entertain- 
ment and  gives  agreeable  occupation  of  the  mind  to 
the  great  majority  of  its  audience,  yet  all  of  us 
know  that  entertainment  has  its  ethical  side.  It 
may  be  good  or  bad.  And  it  uses  and  surrounds  it- 
self with  many  other  elements.  Art  and  education 
and    morals    are    its    inevitable    by-products. 

"Now  the  sole  and  ultimate  judge  as  to  whether 
it  gives  agreeable  occupation  to  the  mind  is  the 
public,  and  by  public  judgment  it  falls  or  succeeds. 
No  one  pays  his  entrance  fee  and  goes  to  a  picture, 
because  it  is  improving,  or  because  he  must,  or  be- 
cause he  wishes  to  swell  the  purse  of  the  producers. 
He  goes  because  he  wants  to  go  for  his  own  pleasure. 

"The  producer,  by  the  very  terms  of  his  business 
is  obliged  to  fall  into  step  with  us  and  give  us  what 
we  want — if  we  make  him  understand  what  we  want. 
His  hat  is  off  and  his  ear  is  cocked  to  public  de- 
mand. The  head  of  every  studio  is  trying  to  climb 
over  the  head  of  every  other  producer  to  learn  and 
produce  what  suits  his  audience.  His  success  or 
failure  is  graded  all  along  the  line  by  the  degree  with 
which   he    meets    our    demand. 

"We,  the  public,  make  or  mar,  and  the  producer 
kn<iws  it.  We  think  he  has  been  making  some  mis- 
takes as  to  what  we  want.  It  is  up  to  us  to  let 
him  know.  So  we  start  out  with  two  facts — first. 
that  motion  pictures  are  a  huge,  dominating  influ- 
ence in  the  changing  world  of  today  and  second, 
that  the  public  is  the  ultimate  controlling  force,  be- 
cause pictures,  like  all  other  commodities  that  are 
for  sale,  must  please  their  public  or  they  will  not 
sell." 


Chicago  Critic 
Sponsors  House 
For  Kids  Only 


Chicago — Frances  Kurner  (Mae  Tinee), 
movie  critic  of  the  Chicago  Tribune,  has 
inaugurated  and  is  sponsoring  a  movement 
to  establish  a  picture  house  here  for  kids' 
trade,  with  productions  for  juveniles  to  be 
presented  exclusively.  The  movement  has 
won  the  support  of  many  civic  and  social 
agencies  and  has  been  endorsed  by  Louis 
Smachal,  vice-president  of  the  Chicago 
Cinema  Art  Guild,  Inc.,  operators  of  the 
Cinema  Art  Theatre  here. 

In  agitating  for  a  kid's  theatre  Miss  Kur- 
ner decries  the  lack  of  suitable  movie  fare 
for  children,  but  advances  the  belief  that 
this  situation  may  be  due  less  to  availability 
of  productions  than  to  box  office  require- 
ments. An  exclusive  juvenile  house,  she 
believes,  would  not  want  for  suitable  book- 
ings and  would  be  a  financial  success. 


Wants  Lotta  Dough  for 
Tale  Spun  in  Three  Weeks 

Chicago — rJob  Andrews,  editor  of  the 
Mid- Week  magazine  section  of  the  Chicago 
Daily  News,  knocked  out  a  serial  story  en- 
titled "Three  Girls  Lost"  for  his  paper  in 
three  weeks'  time.  The  first  installment 
was  running  before  the  story  had  been  com- 
pleted. Before  the  last  installment  had  been 
published,  Fox  began  negotiations  for  pur- 
chase of  the  movie  rights  to  the  story,  but 
to  date  no  deal  has  been  made.  Andrews' 
quotation  is  still  too  high  for  Fox,  but  the 
dickering   is   continuing. 

Lehman  Bros.  Reveal 
Large  Film  Holdings 

Large  blocks  of  common  stock  of  amuse- 
ment companies  are  held  by  Lehman  Bros., 
New  York  banking  house,  it  was  revealed 
in  company's  current  financial  report.  Four 
thousand  shares  of  Eastman  Kodak  are 
owned  by  the  corporation,  which  also  con- 
trols 5,000  shares  of  Paramount  Publix,  32,- 
600  shares  of  RCA,  18,000,  Radio-Keith- 
Orpheum,  and  25,000,  General  Electric. 
Holdings  in  75  corporations  are  listed. 

Stench  Bomb  Drives 

Out  Theatre  Audience 

Vincinnes,  Ind. — Theodore  Charles,  man- 
ager of  the  Moon,  has  offered  $200  reward 
for  the  arrest  and  conviction  of  the  persons 
who  threw  stench  bombs  in  the  theatre 
while  an  evening  show  was  in  progress. 
Practically  everyone  in  the  theatre  left.  The 
remainder  of  the  night's  business  was  ruin- 
ed. No  motive  for  the  act  could  be  assigned. 

Cincinnati  Board 
Tn  New  Quarters 

Cincinnati — Offices  of  Greater  Cincinnati 
Film  Board,  which  have  been  located  in 
Palace  Theatre  building  for  several  years, 
have  been  moved  to  1635  Central  Parkway, 
in  which  building  practically  all  the  branch 
film  exchanges  are  housed. 


July  12,  1930 


Motion    Picture    News 


21 


"Hold  Yer  Hosses"   Is   Government's 
Attitude    Toward   Television    Growth 


Old  Man  Gloom 

Washington  —  Business  conditions 
throughout  the  world  continue  gener- 
ally depressed  according  to  the  cur- 
rent survey  by  the  U.  S.  Dept.  of  Com- 
merce, with  majority  of  countries  re- 
porting conditions  equally  as  unfavor- 
able as  earlier  reports. 


Merchandise  Now 
Cluttering  Up 
Theatre  Lobbies 


South  Bend,  Ind. — The  kidding  given 
drug  stores  in  which  drugs  constitute  an  in- 
significant portion  of  the  business  may  soon 
be  directed  at  motion  picture  theatres  which 
are  turning  their  lobbies  into  marts  of  trade. 
Publix  was  the  first  of  the  big  chains  to  go 
after  this  side  money,  selling  stockings, 
honey,  sheet  music,  souvenirs,  etc.,  and  now 
R-K-O  is  plugging  General  Electric  refrig- 
erators in  a  similar  manner. 

A  General  Electric  refrigerator  essay 
contest  here,  conducted  in  connection  .  with 
the  Palace,  ended  with  a  capacity  crowd  in 
the  theatre.  For  two  weeks  sample  cooling 
devices  had  been  on  display  in  the  lobby, 
with  a  young  lady  in  charge  as  Miss  Gen- 
eral Electric  to  display  the  boxes  and  ex- 
plain the  rules  of  the  contest.  Hundreds 
of  essays  on  "Why  I  Want  a  General  Elec- 
tric Refrigerator"  were  received,  with  the 
prize  one  of  the  company's  cooling  systems. 
The  name  of  the  winner  was  announced  at 
the  last  show  at  the  theatre  following  the 
close  of  the  contest.  The  lobby  is  inside 
the  theatre  and  all  who  desired  to  know  the 
rules  and  get  proper  forms  found  it  neces- 
sary to  pay  their  way  inside. 


Ashland  Upsets  Ohioans 
On  Sunday  Show  Problem 

Ashland,  O. — "To  have  or  not  to  have." 
That  is  the  question  at  present  perplex- 
ing the  proponents  and  opponents  of  Sun- 
day shows  here.  A  petition  containing  500 
names,  with  only  397  required  to  force  the 
issue,  has  been  presented  to  the  city  coun- 
cil asking  repeal  of  an  ordinance  prohibit- 
ing Sunday  pictures.  The  question  will  be 
one  of  the  issues  to  be  decided  by  the  voters 
at  the  November  election,  this  being  the 
third  time  the  matter  has  been  up  for  de- 
cision in  this  manner. 

It  was  overwhelmingly  defeated  in  the 
first  referendum,  but  received  with  more 
favor  at  the  election  last  fall.  Under  the 
city  charter,  the  council,  within  30  days 
after  receipt  of  a  petition  for  repeal  of  an 
ordinance,  shall  either  repeal  it,  or  submit 
the  question  to  the  vote  of  the  people.  The 
latter  course  will  likely  be  followed. 


Refuses    to    Accept    the    New 

Development  as  Seriously 

As  Amusement  Field 


Washington — Despite  the  furore  created 
in  the  amusement  field  by  the  approach  of 
television,  the  Federal  Radio  Commission, 
governmental  authority  with  supervision 
over  ether  waves,  is  inclined  to  look  upon 
the  current  status  of  visual  broadcasting  in 
an  extremely  light  vein. 

Television  is  still  in  a  "highlighly  experi- 
mental stage  of  development,"*  states  the 
Commission,  which  will  issue  licenses  for 
television  stations  only  on  "an  experimental 
and  temporary  basis."  Because  of  the  in- 
definite status  of  television,  and  because  the 
manufacture  of  sets  also  is  "still  highly  ex- 
perimental," the  Commission  has  informed 
the  Court  of  Appeals  of  the  District  of 
Columbia,  in  a  pleading,  that  it  has  not  seen 
the  wisdom  of  licensing  regular  voice  broad- 
casting stations  to  be  synchronized  with  ex- 
perimental television  transmitter. 

The  views  of  the  Commission  are  present- 
ed in  its  statement  of  facts  and  grounds  for 
its  adverse  decision  on  the  application  of  the 
Short  Wave  and  Television  Laboratory, 
Inc.,  of  Boston,  which  seeks  authority  to 
build  a  new  local  broadcasting  station  at 
Boston  to  be  used  principally  as  a  "sound- 
track" for  the  short-wave  television  broad- 
casts the  laboratory  now  offers.  Such  dual 
operation  was  declared  to  be  essential  in  the 
proper  development  both  of  television  trans- 
mitting and  reception. 

The  laboratory  appealed  to  the  court  after 
the  Commission  had  denied  its  application 
for  a  100-watt  station  to  operate  on  the 
1,370-kilocycle  channel,  during  specific  eve- 
ning hours  which  at  present  are  unused. 

It  is  brought  out  by  the  Commission  that 
the  experimental  visual  broadcasting  sta- 
tions operate  in  the  short-wave  spectrum 
on  five  channels  100  kilocycles  in  width,  and 
are  entirely  divorced  from  the  broadcast 
band,  in  which  broadcasting  stations  oper- 
ate. Stations  in  the  broadcast  band  use 
channels  only  10  kilocycles  in  width. 

Television  Experimental 

Not  only  is  the  transmission  of  television 
experimental,  but  the  manufacture  of  radio 
visual  receiving  sets  is  naturally  in  the  same 
engineering  status,  according  to  the  Com- 
mission. Because  there  are  "only  a  limited 
number  of  such  receiving  sets  on  the  mar- 
ket, and  few,  if  any,  of  them  are  of  any 
practical  worth  other  than  a  curiosity  or 
novelty,  public  interest  at  this  time  does  not 
require  the  adoption  of  regulations  provid- 
ing for  sound  accompaniment  for  visual 
broadcasting,"  says  the  Commission. 

"Television  is  not  yet  ready  to  offer  to 
the  public  as  a  whole.  It  is  not  yet  possible 
to  foresee  exactly  or  with  any  degree  of 
certainty  just  what  engineering  develop- 
ments will  take  place  in  this  highly  techni- 
cal field  of  radio  activity." 

None  of  the  frequencies  in  the  broadcast 
spectrum,  covering  the  territory  from  550 
to  1,500  kilocycles,  has  ever  been  designat- 


Face  Tax  Fight 

Raleigh — Exhibitors  of  the  state  are 
anticipating  a  hard  fight  at  the  next 
session  of  the  legislature  when  effort 
is  scheduled  to  be  made  to  enact  a 
proposed  ten  per  cent  tax  on  admis- 
sions. South  Carolina  has  such  a  tax, 
and  for  some  time  there  has  been 
agitation  for  an  admission  tax  levy 
in  North   Carolina. 


First  "Bolita," 
Now  Nite  Ball,  to 
Trouble  Exhibs 


Tampa,  Fla. — If  it  isn't  a  bean  ball,  it's 
a  baseball  to  stand  in  the  way  of  exhibs  in 
this  town,  who  were  just  about  recuperating 
from  a  trouncing  by  "bolita,"  gambling 
game,  when  along  steps  night  ball  to  steer 
the  customers  away  from  b.o.  windows. 

The  "bolita"  racket  had  been  a  favorite 
with  the  Latins,  who  passed  it  on  to  the 
natives.  The  sons  and  daughters  of  Tam- 
pa, in  due  time,  took  to  the  game  so  seri- 
ously that  picture  houses  found  themselves 
confronted  with  a  menace  to  healthy  busi- 
ness. There  were  three  big  "houses"  and 
a  group  of  smaller  ones  all  playing  the  game 
unmolested.  The  sheriff  stepped  in,  turned 
thumbs  down  and  pinched  customers  and 
owners. 

"Bolita"  backers,  it  is  understood,  cir- 
culated rumors  about  reopening  to  "feel" 
out  the  constabulary,  but  the  latter  an- 
nounced the  padlock  was  permanent. 

With  the  closing  of  this  pop  pastime, 
local  theatre  business  perked  up  immediate- 
ly and  all  was  happy  along  theatre  row  until 
night  baseball  threw  another  fly  in  the  oint- 
ment. The  new  entertainment  factor  is  go- 
ing over  big,  with  strong  indications  of 
stacking  up  as  another  heart  breaker  for 
showmen. 

ed  by  law  or  international  treaty  or  by  reg- 
ulation of  the  Commission  for  use  as  a 
sound  track  for  programs  to  be  synchro- 
nized with  visual  broadcasts,  the  court  is 
informed.  "Furthermore,  appellant's  visual 
broadcasting  Station  WIXAV  is  operated 
under  an  experimental  license." 

One  of  the  primary  reasons  for  the  ap- 
plication of  the  Short  Wave  and  Television 
Laboratory  "was  admitted  by  appellant  to 
be  an  effort  to  secure  a  medium  for  the  di- 
rect promotion  of  the  sale  of  television  re- 
ceivers manufactured  by  appellant,"  the 
Commission  states.  "The  Commission  did 
not  regard  this  as  a  ground  for  denial  of 
the  application,  yet  the  Commission  felt  that 
this  fact  alone,  or  taken  in  connection  with 
the  other  facts  herein  involved,  did  not  con- 
stitute a  sufficient  showing  that  public  inter- 
est, convenience  or  necessity  would  be 
served  by  the  granting  of  appellant's  ap- 
plication." 


22 


M  o  tio  n    P  i  c  t  u  r  e    N  e  w  s 


July  12,  1930 


RKO  Selling  Amos 
V  Andy  Film  On 
$2,400,000  Value 


The  top-notcher  on  RKO's  program  for 
the  new  season  is  designed  to  be  the  Amos 
'n'  Andy  feature  on  which  an  exhibition 
value   of   $2,400,000  has  been   placed. 

Twelve  others  in  the  line-up  are  to  reach 
exhibitors  on  an  exhibition  value  of  $1,000,- 
000  each.  They  are  "Dixiana,"  "The  Silver 
Horde,"  "The  Iron  Trail,"  "Beau  Ideal" 
and  one  other  produced  by  Herbert  Brenon, 
"Half  Shot  at  Sunrise,"  "Cimarron," 
"Babes  in  Toyland,"  "Present  Arms," 
"Heart  of  the  Rockies"  and  two  starring 
Wheeler  and  Woolsey. 

The  four  which  Charles  R.  Rogers  will 
make  for  Radio  are  budgeted  at  $750,000 
each;  three  with  Richard  Dix  at  .$750,000 
each  ;  two  Compsons  at  $400,000  each  ;  three 
to  be  made  in  England  at  $450,000  each  and 
nine  in  the  "Victory  Group"  at  $400,000 
each.  This  makes  a  total  of  $25,400,000 
which  Radio  anticipates  drawing  from  ex- 
hibitors   in   the  form   of   rentals. 

These  figures  appear  in  the  current  issue 
of  "The  Allied  Exhibitor." 


Artists'  Representatives 
Form  New  Organization 

Aimed  to  drive  out  of  business  "crooked 
agencies,"  the  Theatrical  Artists'  Repre- 
sentatives' Ass'n.  was  formed  this  week  at 
a  joint  meeting  of  Actors'  Equity  and  the 
Artists'  Personal  Representatives'  Ass'n. 
The  move  is  also  expected  to  eliminate 
strikes  against  producers. 

William  Morris,  Inc.,  was  denied  permis- 
sion to  enter  the  new  association  on  the 
grounds  that  it  was  owned  by  Publix  and 
therefore  could  not  give  artists  unbiased 
representation. 

The  officers  elected  are:  Arthur  Lyons, 
president;  M.  S.  Bentham,  vice-president; 
Walter  Batchelor,  secretary;  Edward  Da- 
vidow,  treasurer,  and  Julius  Kendler,  coun- 
sel. 


California  Clubwomen 

Honor  Fox  Managers 

Los  Angeles — More  than  200  women. 
representing  approximately  15  women's 
clubs  in  southern  California,  were  hosts  at 
a  luncheon  here  to  those  managers  of  Fox 
West  Coast  theatres  conducting  junior  mati- 
nees. It  was  a  gesture  of  appreciation  to 
the  managers  for  fostering  the  matinees. 


Langdon  Not  Love  Thief 

Los  Angeles  —  Harry  Langdon  may 
be  a  laugh  stealer,  but  surely  he  is 
not  a  love  thief.  Superior  Court  ruled 
that  Harry  did  not  steal  the  affections 
of  his  present  wife  from  her  former 
husband,  Thomas  O'Brien,  while  she 
was  still  married  to  the  latter,  who 
sued  for  $11,500  worth  of  notes  which 
Langdon  cla'med  he  made  out  to 
O'Brien  to  prevent  the  filing  of  a 
threatened   lost   love   suit. 


A  Thriller 

Thrilling  air  stuff,  some  pathos  and 
comedy  combine  to  make  "The  Dawn 
Patrol"  a  strong  attraction,  although 
no  doubt  it  will  be  handicapped  some- 
what by  the  several  air  dramas  of  the 
type  which  have  gone  before.  It  pre- 
sents an  outstanding  cast  with  Rich- 
ard Barthelmess,  Neil  Hamilton  and 
Douglas  Fairbanks,  Jr.,  the  principals. 
Hamilton  well  nigh  steals  the  picture 
before  his  transfer  from  the  post  of 
flight  commander.  There  is  an  abund 
ance  of  air  fighting,  a  bit  too  much  in 
fact,  and  there  isn't  a  woman  or  love 
interest.  Its  appeal  is  in  its  thrills. 
HYNES 


Hollywood  Stays  as  Base 
For  M-G-M  Foreign  Films 

M-G-M  may  produce  in  England  to  com- 
ply with  the  British  quota  law.  Aside  from 
that  overseas  venture,  the  company  will 
confine  production  to  Hollywood. 

J.  Robert  Rubin,  vice-president  of 
M-G-M,  and  Louis  B.  Mayer's  business 
partner,  is  now  in  Europe  with  production 
his  principal  business  objective.  His  depar- 
ture followed  a  meeting  in  Chicago  at  which 
he,  Mayer  and  Irving  Thalberg  discussed 
the  foreign  talker  problem.  It  was  then 
determined  to  continue  the  Hollywood  stu- 
dio the  base  of  operations. 


New  "U"  Policy  Gives 
Lupe  Only  $20,000  a  Film 

(Continued  from  page  13) 
schedule  of  pictures  at  Universal. 

Carl  Laemmle,  Jr.,  and  other  studio  of- 
ficials figure  the  flat  rate  per  picture  a  bet- 
ter basis  of  employing  stars  and  featured 
players  than  the  previous  weekly  contract 
method  which  loaded  accumulated  salaries 
of  particular  players  on  an  individual  pic- 
ture when  it  went  into  production. 


En  Route,  East  and  West 

Paramount  players  on  their  way  to  and 
from  New  York  include : 

Jack  Oakie  who  arrives  in  Hollywood  after  two  per- 
sonal appearance  stops;  Charles  Rogers,  due  to  go 
West  in  a  few  days;  Helen  Kane,  who  will  leave  for 
the  Midd'e  West  to  make  personal  appearances  at 
Indianapolis,  St.  Louis  and  other  towns;  the  four 
Marx  brothers,  who  have  left  for  vacations  at  different 
spots;  Victor  Heerman,  due  in  California  from  New 
York  early  next  week;  Carol  Lombard,  in  New  York 
from  the  Coast;  Fred  Xewmeyer,  back  in  New  York 
from  a  western  vacation  trip;  George  Jessel,  another 
New  York  arrival ;  Ina  Claire,  due  in  New  York  in 
August;  Doris  Anderson,  Herman  Mankiewicz,  Sid 
Silvers,  and  Paul  Gagelin.  all  writers,  and  due  to 
report   for    work    in    New    York,    from   Hollywood. 


M-G-M  Film  at  Roxy 

Holdover  of  M-G-M  starring  vehicles  at 
the  Capitol  have  crowded  "The  Rogue 
Song"  out  of  booking  time  at  that  New 
York  theatre.  The  picture,  therefore,  has 
been  sold  to  the  Roxy,  where  it  is  now  cur- 
rent. This  is  the  first  M-G-M  attraction  to 
play  this  theatre. 


U.  K.  Films  for  Pathe 

London — Reginald  Smith  of  P.  1).  C.  will 
produce  four  talkers  here  to  be  distributed 
in  the  United  States  by  Pathe.  They  will 
rank   as  quota   pictures   here. 


Howard  Starts  Soon 

Hollywood — William  K.  Howard  starts 
production  on  "Scotland  Yard"  for  Fox  on 
July  25. 


Educl  Product 
Up  25  Per  Cent 
For  New  Season 


Educational,  fully  set  on  its  line-up  for 
1930-31,  will  release  64  two-reel  comedies, 
or  an  increase  of  25  per  cent  over  the 
season  just  closed.  The  increase  in  one- 
reelers  is  larger,  with  50  subjects  on  the 
new  program  as  against  a  small  number 
during  1929-1930. 

In  the  two-reel  division,  Mack  Sennett 
will  make  26.  Lloyd  Hamilton  is  down  for 
six.  There  will  be  six  Mermaids  and  six 
each  to  be  released  as  Tuxedo,  Ideal,  Gay- 
ety  and  Vanity  comedies. 

There  will  be  12  Mack  Sennett  Brevities 
photographed  via  the  producer's  own  color 
process  and  featuring  bathing  girls.  Twen- 
ty-six Terry-Toons  and  12  novelty  reels  in 
tlie  Lyman  H.  Howe  Hodge  Podge  series 
complete  the  line-up. 

With  the  affiliation  of  the  Educational  and 
Metropolitan  studios  in  Hollywood,  the 
company  has  available  60,000  square  feet  of 
sound  stages  for  production.  In  addition, 
the  Sennett  studio  has  a  floor  area  of  40,000 
square  fe«t. 


Hollywood — Five  production  units  are  at 
work  on  Educational's  new  line-up.  Ste- 
phen Roberts  is  directing  the  first  in  the 
Mermaid  series.  Mack  Sennett  is  ready  to 
start  "Grandma's  Girl,"  first  of  his  series, 
while  Nat  Ross  will  handle  the  opener  of  the 
Vanity  series.  The  Tuxedo,  Lloyd  Hamil- 
ton, Ideal  and  Gayety  groups  get  under  way 
shortly. 


Connecticut  M.P.T.O.  Not 
To  Affiliate  with  Allied 

New  Haven.— The  M.  P.  T.  O.  of  Con- 
necticut has  voted  not  to  affiliate  with  Al- 
lied. The  action  was  taken  this  week,  at 
which  time  Harry  L.  Lavietes  was  elected 
president.  The  organization  also  plans  to 
delve  into  the  question  of  state  zoning  and 
protection  and  proposes  to  handle  the  prob- 
lems via  a  committee  appointed  for  that  pur- 
pose. 

Other  officers  include : 

Abraham  Fishman,  first  vice-president;  C.  D.  Hess, 
second  vice-president;  Joseph  L.  Shulman,  treasurer, 
and  Edward  G.  Levy,  executive  secretary.  The  di- 
rectors: Jacob  B.  Fishman,  chairman;  Barney  Ca- 
lechman,  Harold  S.  Eskin,  Selig  Fishman,  I.  J. 
Hoffman,  Adolph  Tohnson,  E.  M.  Loew,  James  T. 
Mahoney,  Albert  Robbins,  Maurice  Shulman,  Her- 
shel   Stuart. 


Freuler  to  Hollywood 

John  R.  Freuler,  president   of  Big   Four, 
has  left   for   Hollywood  on  a  business  trip. 


Youngsters  Hit,  Too 

Los  Angeles  —  Report  of  the  state 
department  of  industrial  relations  re- 
veals that  child  players  have  suffered 
the  effects  of  talkers  along  with 
grown-ups  who  have  been  thrown  into 
the  discard. 

The  number  of  permits  issued  to 
minors  for  film  work  decreased  39% 
during  the  five-month  period  ended 
June  1,  as  compared  with  the  cor- 
responding period  in  1929. 


July  12.  1930 


Motion    Picture    N  e  zv  s 


23 


International  Patent  Accord  Depends 
On  Disposal  of  German  "Kontingent" 


Dot  Bane  Funny 

Los  Angeles — Figuring  that  the  word 
"Follies"  in  a  film  title  is  detrimental 
at  the  box  office,  Pacific  Coast  release 
of  "Fox  Movietone  Follies  of  1930" 
goes  out  under  the  title  of  "Svendson's 
Wild  Party." 

Revues  and  musicals  have  generally 
nose-dived  on  the  coast  in  recent 
months. 


DeForest  Patent 
Suit  in  Canada 
Awaits  Decision 

Ottawa — Despite  the  fact  that  a  decision 
has  been  handed  down  in  Wilmington,  Del., 
in  the  suit  of  DeForest  Phonofilms  against 
other  companies  for  alleged  infringement  of 
talker  patent  rights,  no  judgment  has  yet 
been  delivered  by  the  Exchequer  Court  of 
Canada,  Ottawa,  which  heard  the  applica- 
tion by  DeForest  Phonofilms  of  Canada, 
Ltd.,  against  Famous  Players  Canadian 
Corp.  and  the  Northern  Electric  Co.  for 
an  injunction  and  damages  on  similar 
grounds.  The  Canadian  case  was  heard 
prior  to  that  at  Wilmington,  but  the  deci- 
sion will  not  be  handed  down  before  Sep- 
tember at  Ottawa.  The  ruling  of  the  United 
States  Court  has  no  effect  in  the  Dominion 
and  is  not  regarded  as  a  precedent  by  the 
Exchequer  Court  of  Canada. 


Warners  and  Fox 
Reported  Seeking 
Indiana  Circuit 

Terre  Haute,  Ind. — Fred  J.  Dolle,  presi- 
dent and  general  manager  of  the  Fourth 
Avenue  Amusement  Corp.  of  Louisville,  Ky., 
which  controls  the  Indiana,  Grand,  Liberty. 
American  and  Hippodrome  here,  was  in  the 
city  for  a  short  time,  accompanied  by  other 
officials  of  the  company  and  by  a  man  said 
to  represent  one  of  the  large  producing  com- 
panies, but  whose  name  was  not  disclosed. 

The  party  made  an  inspection  of  the  local 
theatres  and  left  to  continue  the  tour  of  the 
company's  holdings  in  other  Indiana  cities. 
The  visit  adds  credence  to  a  report  that  the 
company  is  negotiating  for  the  sale  of  the 
circuit  to  one  of  the  large  companies.  War- 
ners and  Fox  are  known  to  have  been  ne- 
gotiating with  the  company  during  the  past 
several   weeks. 


To  Make  "Beau  Ideal" 

Hollywood — Herbert  Brenon  will  produce 
''Beau  Ideal."  sequel  to  "Beau  <  reste,"  for 
Radio  Pictures. 


Chances    Fade   for  Settlement 

in  Paris,  But  Conference 

Lingers  On 


Paris — The  conference  seeking  an  accord 
in  sound  patents  may  be  sitting  in  Paris, 
but  it  is  to  Berlin  that  the  American  indus- 
try should  properly  look  for  settlement  of 
the  deliberations  which  have  been  under 
way    here    for    three    weeks. 

Publicly,  the  German  and  American  rep- 
resentatives, chairmaned  by  Will  H.  Hays, 
report  progress.  On  the  inside,  the  story 
appears  to  be  somewhat  different.  It  is 
believed  here  that  a  cross  patent  arrange- 
ment can  be  worked  out,  but  the  problem 
has  passed   beyond  the  electrical   stage. 

It  is  the  legislative  slant  and  what  the 
German  Reichstag  intends  to  do  about  the 
proposed  "kontingent"  law  which  would  per- 
mit circulation  in  Germany  only  of  talkers 
made  in  German  with  German  capital  re- 
mains a  mystery.  Confidential  reports  from 
New  York,  which  are  understood  to  be  re- 
flected here  among  American  representa- 
tives, express  the  belief  that  little  is  to  be 
gained  by  a  patent  settlement  if  the  pro- 
posed German  law  is  passed.  The  belief  is 
that  American  companies  will  find  that  mar- 
ket practically  closed  to  them. 

It  is  highly  probable  that  the  meetings 
may  reach  a  deadlock  and  break  up  with- 
out   a    settlement    having    been    reached. 


Chicago  Protection 

Scramble  Blows  Up 

(  Continued  from  page  19) 

Publix-Great  States,  will  await  action  on  its 
recommendations  at  the  same  time  the  met- 
ropolitan plan  is  submitted  to  the  re-zoning 
board  here.  Approval  of  the  so-called  Ru- 
bens plan  for  downstate  is  looked  for  at  the 
time  it  is  submitted,  as  the  men  who  will 
finally  pass  on  it  are,  in  large,  those  who 
were  instrumental  in  drafting  it  originally. 
However,  the  complicated  and  technical 
considerations  of  this  plan,  though  obviously 
an  improvement  on  the  old  downstate  situa- 
tion, is  expected  to  draw  opposition  from 
both  exchanges  and  theatres  which,  if  and 
when  the  plan  is  adopted,  will  result  in 
numerous  complaints  being  registered  with 
the  re-zoning  board  here  in  the  future,  it  is 
believed. 

No  further  meetings  are  scheduled  here 
until  approval  of  the  Chicago  committee's 
rider  recommendations  is  received  from 
Pettijohn.  Thereafter,  it  is  believed,  a  final 
committee  meeting  will  formally  draft  the 
entire  recommended  protection  system  and 
submit  it  to  the  re-zoning  board  immediate- 
ly after.  Final  disposition  is  expected  with- 
in a   week  or  ten  davs. 


Wilkins  Returns  to  Portland 

Portland,  Ore. — Following  the  plan  of 
rotating  masters  of  ceremonies,  Don  Wil- 
kins this  week  returned  to  the  Fox  Broad- 
way as  the  stage  show  feature. 


Cute  Censorship 

Toronto— The  Ottawa  Board  of  Cen- 
sors has  again  saved  the  youth  of  the 
Dominion  from  perdition.  It  deleted 
three  scenes  from  "Bouncing  Babies," 
an  Our  Gang  comedy,  which  show  one 
of  the  kids  breaking  electric  light 
bulbs  in  order  to  stop  automobiles. 
The  cuts  were  ordered  on  the  ground 
that  the  deed  "would  tend  to  disturb 
public    morals    and    safety!" 


Seattle  Met  Goes 
To  Publix  on  Full 
Time;  K.  &  E.  Out 

Seattle — Under  arrangements  just  con- 
cluded, according  to  all  indications,  Para- 
mount Publix  and  Klaw  &  Erlanger  will 
no  longer  split  time  at  the  downtown  Metro- 
politan in  this  city.  Publix  will  have  the 
house  all  the  time. 

For  the  past  season,  Publix  has  operated 
the  Met  on  a  first  run  picture  policy  when- 
ever there  were  no  road  shows,  concerts, 
etc.,  to  be  booked  in  by  Klaw  &  Erlanger, 
lessees  of  the  house,  which  is  primarily  a 
house  for  "legit"  shows.  Much  confusion  in 
the  minds  of  the  local  public  resulted,  and 
both   firms  suffered. 

Now,  with  the  stage  version  of  "Strictly 
Dishonorable"  in  the  offing,  Klaw  &  Er- 
langer officials  announce  that  they  have  rent- 
ed the  President  for  that  show,  in  order  that 
Publix  may  continue  film  shows  at  the  Met- 
ropolitan uninterrupted.  The  President,  for- 
merly housing  Henry  Duffy  stock  players, 
has  been  dark  since  Duffy's  financial  difficul- 
ties began  and  he  closed  the  local  company. 


Three  Cincinnati 
Runs  Keep  Libson 
In  the  Picture 

Cincinnati — Ike  Libson  continues  a  factor 
in  the  local  field.  With  sale  of  his  string  to 
R-K-O,  the  understanding  was  that  Lib- 
son  would  retire. 

He  will,  however,  actively  operate  three 
of  the  former  string  of  14,  including  the 
Bijou,  State  and  Gift's.  R-K-0  acquired 
the  Albee,  Lyric,  Capitol,  Family,  Palace 
and  Strand,  Cincinnati ;  Majestic  and  Pal- 
ace, Columbus ;  Keith,  State  and  Keith-Co- 
lonial, Davton. 


Smith  Loses  Son 

Orlando  Smith,  16-year-old  son  of  Court- 
land  Smith,  vice-president  of  Fox  Film, 
died  this  week  after  a  three  days'  illness. 


Garrett  Returns 

London — Sydney    Garrett    of    Inter-Globe 
Export,  is  back  from  the  States. 


24 


Motion    Picture    News 


July  12,  19  30 


Hollywood  Has 
Its  Sherlock, 
So  Beware!! 


{Continued  from  page  13) 

— all  are  tumbling  over  each  other  in  an 
endeavor  to  dig  up  the  inside  of  Hollywood 
and  its  inhabitants. 

Norma  Shearer  and  her  producer-hus- 
band, Irving  Thalberg,  among  others,  ap- 
preciate that  privacy  is  impossible  to  obtain 
in  the  coast  film  colony.    Here's  the  reason : 

Last  December,  a  film  chatter  writer 
started  the  report  that  an  heir  was  expected 
at  the  Thalberg  mansion.  Denial  was  em- 
phatic at  that  time.  But  the  rumor  was  re- 
printed over  a  period  of  three  months. 

The  rumor  died  down  eventually,  especial- 
ly after  female  scribs  had  seen  Miss  Shearer 
out  in  public  quite  often. 

But  now  the  secret  is  out.  Inside  reports 
declare  an  heir  is  expected  at  the  Thalberg 
home  sometime  in  October,  ten  months  after 
the  first  chatter  writer's  story  appeared  an- 
nouncing it  was  on  the  way. 

Perhaps  the  chatterer  consulted  a  Holly- 
wood medium  or  palmist  to  get  the  advance 
dope,  but  that  can  be  discounted  in  view  of 
the  wrong  percentages  standing  against 
even  the  best  of  the  seers  operating  locally. 


New  Contract  May  Be 

In  Operation  Soon 

(Continued  from  page  17) 
all  phases  of  the  industry  feel  in  the  work," 
he  says. 

"Substantial  improvement"  was  made  in 
contractual  relations  between  exhibitors  and 
distributors  by  the  deliberations  of  the  5-5-5 
conference,  M.  A.  Lightman,  president  of 
the  M.  P.  T.  O.  A.,  declared  to  Motion 
Picture  News  in  commenting  upon  the 
outcome  of  the  meetings. 

"The  M.  P.  T.  O.  A.,"  he  said,  "feels 
that  substantial  progress  was  made  at  the 
Atlantic  City  conference  in  mutualizing 
business  situations  within  the  industry.  The 
many  changes  in  ownership  and  personnel 
have  featured  the  industry  within  the  past 
few  years  and  others  in  prospect  convince 
that  all  of  these  situations  must  be  compre- 
hended in  every  move  affecting  the  busi- 
ness." 


McNutt  Joins  Paramount 

Hollywood  —  William  Slavens  McNutt, 
former  Satevepost  writer,  has  signed  a  new 
term  contract  with  Paramount.  First  as- 
signment under  the  agreement  is  adaptation 
and  dialogue  of  Mary  Robert  Rinehart's 
story.  "Love's  Ecstasv,"  which  Richard 
Wallace  will  direct.  Title  will  be  changed 
for  release. 


Exhibition  on  Up-Grade 

Advances  in  exhibition  methods  play 
an  important  part  in  the  conclusions 
drawn  by  the  Society  of  Motion  Pic- 
ture Engineers  in  its  progress  report. 
The  text  is  one  of  the  features  of  The 
Showman  section  and  appears  on  pages 
66  and  67. 


"Wild  Company" 

Chicago — Light  enough  at  the  start, 
but  increasingly  heavy  as  it  unfolds, 
"Wild  Company"  (Fox)  is  good  pro- 
gram fare. 

H.  B.  Warner  turns  in  a  good  per- 
formance, easily  leading  a  capable  cast 
that  includes  Frank  Albertson,  Joyce 
Compton  and  Sharon  Lynn. 

KANE. 


Watch   for  complete   review  in  Mo- 
tion Picture  News  for  July  19. 


Janet  Gaynor  Is  Contrite; 
Awaits  Sheehan  Pardon 

(Continued  from  page  13) 

ganization  to  resume  her  contract  obliga- 
tions. 

According  to  the  story  of  the  Gaynor 
break  with  Fox,  the  entire  matter  revolves 
around  the  idea  of  the  player's  husband, 
Lydell  Peck,  that  she  is  worth  about  $6,000 
a  week  to  Fox  instead  of  the  present  con- 
tract salary  of  around  $1,750.  Then,  ac- 
cording to  the  report,  it  was  figured  that 
Fox  would  meet  a  salary  raise  early  this 
year  when  production  plans  were  made  to 
co-star  Miss  Gaynor  and  Charles  Farrell. 
So  Miss  Gaynor  walked  aboard  a  Hawaii- 
bound  boat  for  a  "vacation." 

Refusing  to  be  disturbed,  Fox  executives 
assigned  Rose  Hobart  to  the  Gaynor  part 
in  the  picture  and  went  ahead  with  pro- 
duction. Then,  it  is  said,  a  cablegram  was 
dispatched  to  Miss  Gaynor,  instructing  her 
to  report  at  the  studio  on  March  15  to  re- 
sume work.  When  she  did  not  show  up  at 
that  time,  it  is  understood  she  went  off  the 
payroll    until    matters    were    adjusted. 

Miss  Gaynor  finally  returned  from  Ha- 
waii, and  sat  around  waiting  for  a  call  from 
the  studio,  according  to  the  story.  But  no 
messengers  or  emissaries  appeared.  The 
longer  she  waited,  the  more  anxious  she 
became,  according  to  report. 

Finally  she  decided  to  talk  things  over 
with  Sheehan.  Apparently  an  appointment 
was  made,  for  observers  noticed  her  waiting 
in  the  Sheehan  outer  office.  But  she  waited 
for  over  an  hour,  and  finally  left.  The  next 
day  Sheehan  departed  on  a  trip  to  Wyoming 
to  talk  over  a  new  contract  with  Raoul 
Walsh. 

It  is  expected  Miss  Gaynor  will  return 
to  Fox  to  resume  work  under  her  perfectly 
good  contract — and  at  regular  salary — just 
as  soon  as  Sheehan  figures  he  has  time  to 
tell  Miss  Gaynor  she  can  return  if  her  atti- 
tude  is   "right." 

In  the  meantime,  Fox  is  grooming  Mau- 
reen O'Sullivan  for  stardom — and  is  ex- 
ploiting the  Irish  girl  more  intensively  than 
any  player  that  has  arrived  on  the  lot  in 
vears. 


Tone-O-Graph  to  Reitz 

Cleveland — C.  E.  Reitz.  electrical  con- 
tract or  of  Bellevue,  has  been  appointed 
northern  Ohio  distributor  of  Tone-O-Graph. 
He  will  headquarter  at  1709  E.  21st  St. 
Associated  with  Reitz  are  John  Furrer,  the- 
atre owner  of  Clyde,  Charles  Adler,  factory 
engineer,  in  charge  of  installation  and  ser- 
vice, assisted  by  John  Rudd. 

Jack  Levy  continues  to  supervise  the  ter- 
ritory, having  charge  of  the  district  which 
includes  Philadelphia,  Pittsburgh,  Wheeling, 
Cincinnati  and  Washington. 


Those  Semi-Nude 

Dames  Get  Blame 

For  "Chi"  Slump 


(Continued  from  page  15) 

was  needless  to  wager  whether  or  not  she 
wore  a  slip. 

"Now  look  at  them  gawks  starin'  at  her," 
he  exclaimed  with  disgust. 

A  group  of  the  boys  who  acquire  their 
season's  supply  of  sun  tan  propped  against 
the  buildings  on  the  sunny  side  of  Randolph 
Street  were  the  objects  of  his  scorn. 

Better  Show  on  Streets 

"You  see,"  triumphantly,  "that's  what  I 
been  tellin'  ya.  They  get  a  better  break 
free  on  the  street  than  any  respectable  house 
can  give  'em  on  the  stage  for  eighty-five 
cents.  That's  all  that's  the  matter  with 
business." 

His  agile  eye,  this  time,  had  picked  out 
a  buxom  red-head.  She  was  attired  in  a 
blue  ensemble,  with  fold-over  skirt  that 
strove  valiantly  but  unsuccessfully  to  reach 
her  knees.  Her  stride  parted  the  fold  of  the 
skirt  generously  with  every  step.  The  man- 
ager was  slow  in  recovering. 

"They  ought'nta  allow  it,"  he  pronounced 
finally.  "At  our  next  managers'  meeting 
I'm  going  to  ask  the  boss  why  we  can't  kick 
in  something  to  help  out  the  brassiere  and 
petticoat  houses  with  their  advertising.  It'd 
be  an  investment ;  that's  what  it'd  be.  Well, 
say,  I  gotta  be  gettin'  back  into  my  office." 

Halfway  into  the  theatre  he  paused  and 
looked  back.  It  was  another  blonde ;  as  gen- 
erous of  proportions  as  she  was  of  revela- 
tions. He  shook  his  head  slowly  as  she  dis- 
appeared in  the  crowd. 

"I'm  tellin'  ya,"  he  pronounced,  "it's  the 
street  competition." 

He  looked  carefully  up  and  down  the 
thoroughfare ;  then  entered  the  theatre  hesi- 
tantly, looking  back,  once,  over  his  shoulder. 


Eleven  Theatres  Remain 
Open  in  Richmond,  Va, 

Richmond — Eleven  theatres  are  remain- 
ing open  here  this  summer,  the  National 
R-K-0  house,  being  the  only  one  to  close 
with  the  advent  of  warm  weather.  The 
Lyric,  formerly  a  vaudeville  theatre,  open- 
ed several  weeks  ago  and  is  showing  legit 
plays. 


Adding  350  Seats 

Baltimore — The  McHenry,  residential 
house  in  South  Baltimore,  operated  by 
Walter  Pacy.  is  to  have  a  one  story  brick 
addition  built  to  the  back  after  plans  by 
Oliver  B.  Wight,  architect,  to  increase 
the  seating  capacity  by  350  se^ts 


Fire  Rates  Cut 

Atlanta  —  Reductions  in  insurance 
rates  for  theatres  equipped  with 
Sentry  Safety  Control  have  been 
granted  by  the  Southeastern  Under- 
writers' Ass'n.  The  new  rates  are  for 
houses  in  Georgia,  Florida,  Alabama 
and   the   Carolinas. 


July  12,  1930 


Motion    Picture    News 


25 


20  Degrees  Cooler  Inside"  a  Danger 
To  Audiences?  Doctors  Rap  Frigidity 


Meet  Mrs.  Smith 

Toronto  —  Mrs.  Joshua  Smith,  as 
Conservative  Party  candidate,  is  after 
a  seat  in  the  House  of  Commons. 

Mrs.  Smith  is  Ray  Lewis. 

Ray  Lewis  is  editor  of  the  Canadian 
Moving  Picture  Digest,  Canadian  re- 
gional. 


Build  Canadian 
Studio  for  U.  K. 
Quota  Pictures 


Building  of  a  talking  picture  studio,  de- 
signed primarily  for  production  of  British 
quota  films,  is  under  way  at  Montreal,  ac- 
cording to  Ray  Jackson,  who  is  managing 
director  of  the  enterprise,  which  will  operate 
as  United  Talking  Pictures,  Ltd.  He  plans 
production  of  two  films  this  year.  The 
company,  says  Jackson,  who  is  in  New  York 
arranging  for  recording  equipment,  plans  to 
co-operate  with  all  American  producers.  A 
canteen,  which  will  accomodate  250  persons, 
now  is  under  construction. 

The  new  studio  is  to  be  located  20  miles 
outside  Montreal  upon  a  former  golf  course. 
A  proposed  clubhouse  is  to  cost  $150,000, 
according  to  Jackson.  Site  of  the  new  pro- 
duction plant  will  cost  a  reputed  $300,000. 

Production  of  quota  films  in  England  is 
unfeasible  in  Jackson's  opinion.  He  believes 
the  cost  of  taking  American  production 
staffs  to  Europe  is  prohibitive  and  says  the 
antagonism  against  both  British  and  Am- 
erican films  is  a  stumbling  block.  This  is 
due,  he  declares,  to  the  "blow  up"  of  British 
films,  as  a  result  of  the  American  talker 
development.  A  few  years  ago,  he  says, 
$24,000,000  was  raised  by  popular  subscrip- 
tion for  the  rehabilitation  of  the  British 
film  industry.  Because  no  market  for  the 
pictures  was  developed,  the  British  public 
is  considerably  peeved  at  films  generally, 
Jackson  says.  As  a  result,  considerable  dif- 
ficulty is  experienced  by  British  producers 
in  filming  scenes,  Jackson  asserts. 


>M 


Court  Enjoins  Police 
From  Barring  "Ingagi 

Portland,  Ore. — Presiding  Judge  Steven- 
son has  granted  a  temporary  injunction  re- 
straining the  city,  the  chief  of  police  and 
the  board  of  censors  from  interfering  with 
the  run  of  "Ingagi"  at  the  Capitol  for  a 
third  showing.  The  suit  was  brought  by 
C.  M.  Dunn,  Inc.,  operators  of  the  Capitol. 

Judge  Stevenson,  in  granting  the  tempor- 
ary injunction,  said  he  was  not  determining 
whether  the  picture  was  indecent  or  im- 
moral, but  took  into  consideration  that  the 
owners  of  the  Capitol  may  have  contracted 
for  showing  the  picture  with  the  under- 
standing that  the  board  of  censors  had  ap- 
proved it. 


Health  Authorities  Declare 

Low     Theatre     Temperatures 

Harm;  Advocate  75  Degrees 


Chicago — Criticism  of  the  "too-cool  sum- 
mer theatre"  by  various  health  authorities 
of  this  city  is  giving  local  theatre  man- 
agers and  engineers  a  new  headache. 

Such  well  known  and  popular  advertis- 
ing phrases  as  "68  degrees  cool  inside"  and 
"20  degrees  cooler  than  on  the  street"  ap- 
pear destined  to  be  forgotten  as  a  result  of 
the  criticism  which,  coming  from  recog- 
nized health  authorities,  carries  some 
weight.  These  authorities  place  the  proper 
temperature  of  the  theatre  at  75  degrees  and 
a  humidity  of  55  per  cent.  A  good  rule  for 
theatre  engineers  to  follow,  they  believe,  is 
the  maintaining  of  a  difference  of  approxi- 
mately 10  degrees  in  temperature  between 
the  inside  and  the  street. 

Dr.  Arnold  Kegel,  Chicago  health  com- 
missioner, has  issued  public  warnings 
against  the  too-cool  theatre,  as  have  Dr. 
Herman  Bundesen,  former  city  health  com- 
missioner, and  Dr.  W.  A.  Evans,  health 
editor  of  the  Chicago  Tribune. 

Temperatures  Too  Low 
■  Referring  to  an  article  on  the  subject 
which  appeared  in  a  technical  publication, 
Dr.  Evans  writes :  "We  have  repeatedly  ob- 
served that  many  theatres  where  artificial 
refrigeration  is  used  are  maintained  at  much 
too  low  a  temperature  for  health  and  com- 
fort. Theatre  temperatures  of  68  degrees 
may  be  anywhere  from  20  to  30  degrees  be- 
low summer  temperatures  on  the  street. 

"Ultimately  such  low  temperatures  work 
harm  to  the  theatre,  to  the  manufacturer  of 
air  cooling  equipment,  and  to  the  public," 
he  writes.  "There  is  a  surprisingly  large 
number  of  people,  some  of  advanced  age  and 
infirm,  some  perfectly  normal,  who  will  not 
and  who  dare  not  patronize  refrigerated 
theatres  because  of  some  unhappy  experi- 
ences they  had  in  amusement  places  that 
were  68  degrees  cool.  A  theatre  in  which 
the  air  is  kept  at  75  degrees  and  a  humidity 
of  55  per  cent,  and  in  which  there  is  a 
barely  perceptible  air  motion,  is  close  to  the 
ideal  for  warm  weather. 

10  Degrees  Variation  Ideal 

"A  difference  of  10  degrees,"  Dr.  Evans 
states,  "between  the  inside  where  there  is  no 
light  and  but  little  radiation,  and  where  the 
air  is  still,  and  with  the  glare  and  heat  out- 
side, represents  comfort  and  makes  for 
health. 

"The  human  body  can  adjust  itself  to 
much  greater  differences  in  environment, 
but  after  the  expiration  of  a  few  minutes 
the  low  temperature  becomes  trying.  We 
hope,"  he  says,  "that  ,  eventually  homes, 
business  places,  offices  and  factories  will  be 
refrigerated  in  hot  weather.  Mistakes  made 
in  theatres  and  restaurants  tend  to  retard 
this  development." 

Other  health  authorities  agree  with  Dr. 
Evans'  viewpoints  in  principle,  declaring 
that  sitting  inactive  in  a  theatre,  the  tem- 
perature of  which  is  twenty  degrees  cooler 
than  on  the  street,  is  too  much  of  a  strain 
on   the  human   system  which   is   forced  to 


Theatre  Trends 

New  equipment  to  improve  exhibi- 
tion standards  and  other  slants  on 
up-to-the-minute  trends  in  theatre 
operations  are  covered  in  The  Show- 
man section,  beginning  on  page  35  of 
this   issue. 


Gratis  Shows  in 
Northwest  Again 
Socking  Exhibs 


Minneapolis — Free  shows,  bane  of  sum- 
mer show  business  for  several  years  past, 
again  are  reported  flourishing  in  the  North- 
west. The  usual  racket  is  being  employed, 
business  men  being  sold  on  the  idea  that 
free  pictures  will  attract  trade  to  the  town 
and  so  to  their  individual  stores.  The 
screen  is  placed  either  in  a  park  or  against 
one  of  the  town's  business  buildings,  a  sec- 
tion of  the  street  being  roped  off  for  the 
occasion. 

Among  Northwest  towns  where  free  pic- 
tures are  being  shown  are:  Watson,  Minn., 
Walcott.  N.  D.,  and  Bennett,  Wolbach, 
Hardy,  Kenesaw,  Comstock,  Platte  Center, 
Neb. 


Drops  Blues;  Ohio  Town 
Does  Big  Sunday  Trade 

^  Steubenville,  O. — The  initial  showing  of 
Sunday  pictures  here  received  an  ineffective 
sock  on  the  chin  when  two  exhibitors  were 
arrested  on  affidavits  sworn  out  by  City 
Manager  Strayer,  for  alleged  violation  of 
the  Sunday  "blue  laws." 

Both  houses  continued  to  operate  follow- 
ingthe  arrests,  and  report  unusually  good 
business.  Petitions  circulated  in  local 
churches  have  been  sent  city  officials  de- 
manding strict  enforcement  of  Sunday  laws. 


Holmes  Is  Loaned 

Hollywood — When  "Her  Man"  is  com- 
pleted at  Pathe,  Phillips  Holmes  will  be 
loaned  to  Warners  by  Paramount  for  a  fea- 
tured role  in  "Barber  John's  Boy,"  a  fea- 
ture to  be  directed  by  Allan  Dwan. 


Add  Musical  Programs 

San  Francisco — Musical  programs  have 
been  added  to  picture  programs  at  the  Em- 
bassy. 

adjust  its  heat  procedure  and  heat  loss  to 
far  too  radical  a  change.  This  is  particular- 
ly true  of  adolescent  systems,  they  say.  Any 
theatre  where  the  air  is  ten  degrees  cooler 
than  the  outside  air  is  safe  and  offers  whole- 
some and  comfortable  conditions,  according 
to  these  authorities. 


26 


Motion   Picture    News 


July  12,  1930 


"Big  House" 
Equals  L.  A. 
Opening   Take 


Los  Angeles — "Big  House"  and  its  $23,- 
500  gross,  rating  235%  was  the  week's  sur- 
prise event  along  the  Hollywood-Los  An- 
geles main  stem  theatre  row.  The  figure 
approximates   the  opening   week's   intake. 

"Big  House"  is  doing  s.r.o.  business,  even 
grabbing  practically  all  downtown  business 
on  the  Fourth,  when  customers  dashed  for 
the  beaches  and  mountains.  The  Larry 
Ceballos  revue  opening  at  Warners'  Holly- 
wood, heavily  ballyhooed,  sent  the  figures 
at  that  house  soaring  skvward,  gross  reach- 
ing $27,500. 

"HELL'S    ANGELS"    (Caddo) 

HOLLYWOOD— Grauman's  Chinese,  (2,023),  6th 
week,  7  days,  twice  daily,  75c  to  $1.50.  Other  attrac- 
tions: Sid  Grauman  prologue.  Gross:  $28,700.  Rat- 
ing:    179'/,. 

"SO    THIS    IS    LONDON"    (Fox) 

LOS  ANGELES— Fox  Carthay  Circle,  (1,650),  3rd 
week.  7  days,  twice  daily,  75c  to  $1.50.  Other  attrac- 
tions: Abe  Lyman  and  band,  Movietone  news.  Gross: 
£17,500.     Rating:    140%. 

"UNHOLY  THREE"    (M-G-M) 

LOS  ANGELES— Loew's  State,  (2,418),  7  days,  35c 
to  65c.  Other  attractions:  Fanchon-Marco  "Victor 
Herbert"  Idea,  Charlie  Chase  comedy.  Metre-tone  and 
Movietone  news.  Opposition:  "Big  House,"  "Bright 
Light,"  "Man  From  Wyoming,"  "Shadow  of  Law," 
"Shooting  Straight,"  "What  A  Man,"  "Hot  Curves." 
Gross:    $25,400.      Rating:    94%. 

"MAN    FROM    WYOMING"     (Paramount) 

LOS  ANGELES— Paramount,  (3,596),  7  days,  35c 
to  65c.  Other  attractions:  Lloyd  Hamilton  in  "Honk 
Your  Horn,"  Rice  "Champion  Makers,"  color  novelty, 
Paramount  news.  Milton  Charles  organ  concert. 
Opposition:  "Big  House,"  "Bright  Lights,"  "Unholy 
Three,"  "Shadow  of  Law,"  "Shooting  Straight," 
"What  A  Man,"  "Hot  Curves."  Gross:  $23,800.  Rat- 
ing:   95%. 

"BIG    HOUSE"    (M-G-M) 

LOS  ANGELES— Fox  Criterion,  (1,652),  2nd  week, 
7  clays,  35c  to  65c.  Other  attractions:  Comedy,  Movie- 
tone news.  Opposition:  "Bright  Lights,"  "Man  From 
Wyoming,"  "Unholy  Three,"  "Shadow  of  Law," 
"Shooting  Straight,"  "What  A  Man,"  "Hot  Curves." 
Gross:    $23,500.      Rating:    235%. 

"ARIZONA    KID"    (Fox) 

HOLLYWOOD— Grauman's  Egyptian, 
days,  35c  to  65c.  Other  attractions:  Ben 
band,     Aesop     Fable,     Movietone     news 


(1,800).       7 
Bernie    and 
Opposition: 
"Divorcee,"     "Nancy     from     Naples."      Gross:     $9,100. 
Rating:    \2Wn. 

"NANCY   FROM    NAPLES"    (Warners) 
HOLLYWOOD— Warner   Hollywood,   (3.000).   7   days, 
35c   to  65c.     Other   attractions:    Larry    Ceballos   revue, 
news,     orchestra.       Opposition:     "Divorcee,"     "Arizona 
Kid."    Gross:    $27,500.      Rating:    196%. 

"SHADOW  OF  THE  LAW"  (Paramount) 
LOS  ANGELES— United  Artists,  (2,100).  2nd  week, 
7  days,  35c  to  75c.  Other  attractions:  "Accidents  will 
Happen,"  cartoon  comedy,  Robt.  Bruce's  "Sunset 
Hunters,"  Paramount  news,  Gaykird  Carter  organ 
concert.  Opposition:  "Big  House."  "Bright  Lights." 
"Unholy  Three,"  "Man  From  Wyoming,"  "Shooting 
Straight,"  "What  A  Mian,"  "Hot  Curves."  Gross: 
$8,000,    five   days   only.     Rating:    83%. 

"BRIGHT  LIGHTS"  (First  National) 
LOS  ANGELES— Warner  Downtown,  (2,400).  7  days. 
35c  to  65c.  Other  attractions:  Vitaphone  Varieties, 
news.  Opposition:  "Big  House,"  "Man  From  Wyom- 
ing," "Unholy  Three,"  "Shadow  of  Law,"  "Shooting 
Straight,"  "What  a  Man,"  "Hot  Curves."  Gross: 
$12,000.      Rating:    80% 

"WHAT  A  MAN"  (Sono  Art) 
LOS  ANGELES— RKO,  (2,700).  7  days,  35c  to  65c. 
Other  attractions:  RKO  vaudeville^  Pathe  news.  Op- 
position: "Big  House,"  "Bright  Lights,"  "Man  From 
Wyoming,"  "Unholy  Three."  "Shadow  of  Law," 
"Shooting  Straight,"  "Hot  Curves."  Gross:  $13,000. 
Rating :    83<  , 

"SHOOTING  STRAIGHT"  (RKO) 
LOS  ANGELES— Orphcum.  (2,750),  7  days.  35c  to 
65c.  Other  attractions:  Comedy.  Pathe  news.  Op- 
position: "Big  House,"  "Bright  Lights."  "Man  From 
Wyoming,"  "Unholy  Three,"  "Shadow  of  Law," 
"What  A  Man,"  "Hot  Curves."  Gross:  $9,500.  Rat- 
ing:   59%. 

"HOT  CURVES"  (Tiffany) 
LOS  ANGELES— Ca'ifornia.  (2,000).  7  da-s  2*r  and 
50c.  Other  attractions:  Comedy,  news.  Opposition: 
"Big  House,"  ''Man  From  Wyoming,"  "Bright 
Lights."  "Unholy  Three,"  "Shadow  of  Law."  "What 
A  Man."  "Shooting  Straight."  Gross:  $5,200.  Rat- 
ing:  69<  ; . 

"DIVORCEE"    (M-G-M) 

HOLLYWOOD  Pantages    Holly* 1,    (3.000),    7 

days,   40c    to   65c.      Other    attractions:    Fanchon-Marco 
let"    fdea,    comedy,    Movietone   news.     Opposition: 
"Nancy    From    Natjles,"    "Arizona    Kid."     Gross:    $27,- 
500.      Rating:    196<  , , 


Warners  in  South 

Dallas — Invasion  of  this  territory  by 
Warners  is  anticipated  as  a  result  of 
the  visit  to  T^as  and  Oklahoma  of 
Herman  R.  Maier,  chief  of  construc- 
tion. He  made  a  special  tour  of  Texas 
and  Oklahoma.  Warners  are  taking 
over  the  Tom  Boland  houses  at  Okla- 
homa   City. 


Byrd  Film  Sends 
Omaha  House  to 
High;  10  Grand 

Omaha — One  of  the  timeliest  bookings 
ever  spotted  here,  "With  Byrd  at  the  South 
Pole,"  proved  the  big  draw  of  the  week  at 
the  Paramount.  Despite  hottest  weather  of 
the  year,  picture  got  $10,000  (125%).  Best 
week  for  a  long  time. 

Oakie's  gaining  popularity  and  good  stage 
show  brought  the  World  $10,450  (110%) 
with  "Social  Lion."  Rest  of  the  town 
flopped. 

Orpheum  dropped  to  80%  with  "Bride  of 
the  Regiment"  (F.N.),  grossing  only  $11,- 
600.  Fair  stage  bill  but  picture  just  didn't 
get  over. 

"Song  of  the  Flame"  dove  to  80%  the 
first  half  at  the  State.  Just  $1,680.  Last 
half,  "Murder  Will  Out"  (F.N.),  reached 
90%  for  $2025. 

Weather:    hot. 

Opposition:  "With  Byrd  at  the  South  Pole,"  Para- 
mount; "Social  Lion,"  Publix  vaudc,  World;  "Bride 
of  the  Reoimcnt,"  RKO  vaudc,  Orpheum;  "Sona  of 
the  Flame"  (first  half),  "Murder  Will  Out"  (last 
half),    State. 

"WITH   BYRD   AT  THE   SOUTH    POLE"    (Par.) 

PARAMOUNT— (2,900),  25c-50ct  7  days.  Other  at- 
tractions: Eddie  Cantor's  "Insurance";  "Candy  Cab- 
aret"; Paramount  news,  organ.  Gross:  $10,000.  Rat- 
ing:   125%. 

"SOCIAL     LION"     (Paramount) 

WORLD— (2,500),  25c-60c,  7  days.  Other  attrac- 
tions: Five  acts  Publix  vaudeville,  Ted  Mack  and 
band.  Paramount  news,  shorts.  Gross:  $10,450.  Rat- 
ing:   110%,, 

"BRIDE    OF     THE    REGIMENT"     (F.N.) 

ORPHEUM— (3,000).     25c-60c.     7     days.       Other     at- 
tractions:    Bob    Albright,     heading    4    acts    RKO    bill, 
Pathe  news,   shorts.     Gross:  $11,600.     Rating:   80%. 
"SONG   OF   THE    FLAME"    (W.B.) 

STATE— (1.200).  25c-40c,  3  days.  Other  attractions: 
LTniversal  news,  comedy,  novelty.  Gross:  $1,680. 
Rating:    80^,. 

"MURDER    WILL    OUT"    (F.N.) 

STATE— (1,200).  25c-40c,  4  days.  Other  attractions: 
Universal  news,  comedy,  novelty.  Gross:  $2,025. 
Rating:    90%. 


Ross  Joins  Christies 

To  Direct  Comedies 

Hollywood — Nat  Ross,  director  oi  Uni- 
versal comedies  and  features  for  several 
years,  has  joined  the  directorial  staff  of 
Christies  to  megaphone  Educational  com- 
edies which  that  organization  will  produce. 


Grauman  Sells  Exchange 
In  Milwaukee  and  Retires 

Milwaukee — J.  S.  Grauman  has  quit  the 
exchange  business,  selling  Celebrated  Play- 
ers exchange  to  Vincent  F.  DeLorenzo  and 
William  Scharun.  DeLorenzo  has  been 
with   Grauman  for  12  years. 


Ohio  Censors  Turn 
Down  All  'Ingagi' 
Monkey  Business 


Cleveland — State  board  of  censors  here 
are  a  tough  lot,  so  thinks  W.  N.  Skirboll. 
distributor  of  "Ingagi"  in  Ohio,  Western 
Pennsylvania,  Kentucky  and  West  Virginia. 
The  board  insists  upon  releasing  the  pic- 
ture purely  as  a  "film  romance"  and  not  as 
an  authentic  record  of  a  jungle  expedition, 
as  the  film  was  touted  to  be. 

As  now  passed,  the  picture  carries  a  fore- 
word explaining  what  parts  are  studio 
made,  and  what  parts  originated  in  the 
jungle. 


Florida  Man  Launches 
Natural  Color  Process 

Lakeland,  Fla. — Burgi  Contner,  an  op- 
erator in  different  theatres  here  for  sev- 
eral years  and  who  later  established  a 
studio  with  his  own  developing  and  print- 
ing plant  for  the  making  of  commercial 
films,  states  he  has  invented  a  natural 
color  process  which  he  claims  reproduces 
all  natural  colors. 

He  calls  it  "Supercolor."  Shortly  after 
talking  pictures  were  established,  Contner 
developed  a  lens  mount  which  he  said 
would  allow  the  3atne  lens  to  be  used  for 
both  the  disc  and  sound-on-fiim  pictures, 
the  picture  covering  the  entire  .screen  in 
the  latter  without  losing  the  space  used 
for  the  sound  track. 


Beach-Krahn  Sell  Three 
And  Enter  Retirement 

Berkeley,  Cal.— H.  L.  Beach  and  Will  F. 
Krahn  have  quit  the  show  business  after 
22  years  and  will  spend  the  rest  of  their 
days  vacationing  on  the  $350,000  which  they 
received  from  Louis  Kaliski  for  the  Chimes, 
Strand  and  Lorin  theatres. 

Kaliski  formerly  operated  the  Grand, 
Lake,  Senator  and  Diamond  at  Oakland, 
which  he  sold,  later  buying  houses  at  Ala- 
meda. 


Shipman  to  Supervise 
"East  Is  West"  for  "U" 

Hollywood — Samuel  Shipman  has  been 
signed  by  Carl  Laemmle,  jr..  to  supervise 
"East  Is  West."  which  he  wrote  for  the 
stage  with  John  B.  Hymer.  Monta  Bell 
will  direct,  with  Lupe  Velez  and  Lewis 
A  vies   in  the  cast. 


"Little  Billy"  Continues 

Hollywood  —  Following  his  work  in 
Pathe's  "Swing  High."  Little  Billy,  the 
midget,  will  remain  with  the  company,  ap- 
pearing in  two-reel  comedies.  First  as- 
signment will  be  his  baby  impersonation  in 
"Some   Rabies." 


Stahl  Readying 

Hollywood—  Shouting  is  about  to  start  by 
Universal  on  "The  Lady  Surrenders."  in  which 
Genevieve  Tobin,  Connd  Nagel  and  Rose  Ho- 
bart  are  to  appear.    John   M.   Stahl  will  direct. 


Johnson  at  "U" 

Hollywood — John  I.eRov  Johnson  is 
now  publicity  director  for  Universal  un- 
der Ivan  St.  John,  replacing  Milton 
Howe,  who  is  now  with  the  Paramount 
publicity  Staff  after  two  months  at  Uni- 
versal. 


July  12,  1930 


Motion    Picture   News 


27 


Dirt 

Chicago — Clara  Bow  was  interviewed 
while  in  the  bathtub  during  her  brief 
stop-over  last  week.  The  interview 
was  conducted  by  'phone,  however,, 
with  the  impertinent  questions  of  re- 
porters relayed  to  Miss  Bow  by  her 
secretary.  The  boys  wanted  to  know 
if  the  red  head  "got  dirty  in  Chicago 
or  before  she  came  here"  and  if  she 
was  returning  to  the  Coast  by  way  of 
Dallas. 


Columbia  Film 
'Kicks  the  Bucket' 
In  Kansas  City 

Kansas  City — The  Royal  hit  top  with  the 
highest  percentage  for  the  week,  on  Para- 
mount's  "With  Byrd  at  the  South  Pole," 
which  took  $5,400,  rating  120%.  The  Alain- 
street  was  above  average  with  "Notorious 
Affair,"  grossing  $15,750,   105%. 

At  the  Uptown,  "Girl  from  Woolworth's," 
grossed  $6,300,  or  105%.  The  Midland  did 
average  for  the  first  week  under  its  new 
policy,  taking  in  $15,000,  or  100%,  on  "Big 
House."  The  Newman  reported  90%  with 
"Social  Lion,"  which  grossed  $9,000,  and 
the  Pantages  fell  down  to  70%,  or  $6,300, 
on  "Around  the  Corner."  At  the  Shubert, 
where  "All  Quiet  on  the  Western  Front" 
has  been  playing  a  road-show  engagement, 
the  third  and  final  week  grossed  $7,500. 
This  makes  a  $30,000  total  for  the  three 
weeks'  run  in  Kansas  City. 

Weather:    Warm. 

Opposition:  "Notorious  Affair,"  three  acts  vaude, 
Mainstreet;  "Big  House,"  Midland;  "Social  Lion," 
Newman;  "With  Byrd  at  the  South  Pole,"  Royal; 
"Girl  from  Woolworth's,"  Uptown;  "Around  the  Cor- 
ner." Pantages;  "All  Quiet  on  the  Western  Front," 
Shubert. 

"BIG  HOUSE"    (M-G-M) 

MIDLAND— (4,000),  25c-40c,  7  days.  Other  attrac- 
tions: Laurel  and  Hardy  comedy  ("Hay  Wire"); 
Silly  Symphony  ("Hell's  Bells");  Hearst  Metrotone 
news.     Gross:    $15,000.      Rating:    100%. 

"NOTORIOUS  AFFAIR"   (F.   N.) 

MAINSTREET— (3.067),  35c-60c,  7  days.  Other  at- 
tractions: Grantland  Rice  sportlight,  three  acts 
vaude,  headlining  the  Weaver  Brothers  and  Elviry. 
Gross:    $15,750.     Rating:     1055%. 

"SOCIAL   LION"    (Paramount) 

NEWMAN— (2,000).    25c-60c,    7    days.     Other    attrac- 
tions:    Mack   Sennett  comedy   ("Goodbye   Legs");    Ed- 
die   Cantor     in     "Insurance";     traveltalk     ("Gates     of 
India").    Gross:  $9,000.    Rating:  90%. 
"WITH    BYRD    AT    THE    SOUTH    POLE"    (Para.) 

ROYAL— (900).  25c-50c,  7  days.  Other  attractions: 
Paramount  comedy  ("Accidents  Will  Happen");  Par- 
amount, "At  Home";  cartoon  ("Hungarian  Gou- 
lash").    Gross:    $5,400.     Rating:    120%. 

"GIRL    FROM    WOOLWORTH'S"    (F.N.) 

UPTOWN— (2,200),  25c-50c,  7  days.  Other  attrac- 
tions: Harry  Langdon  in  "Skirt  Shy";  Mickey 
Mouse  cartoon  ("Tazz  Fool");  Universal  news.  Gross: 
$6,300.     Rating:    105%. 

"AROUND    THE    CORNER"    (Columbia) 

PANTAGES— (2,166),  25c-50c,  7  days.     Other  attrac- 
tions:     "Station     S-T-A-R";     Pathe     news.      Gross: 
$6,300.     Rating:    70%. 
"ALL  QUIET   ON   THE   WESTERN    FRONT"    (U.) 

SHUBERT— (1,500),  50c-$1.50,  21  days  (third  week 
of  run).  No  other  attractions.  Gross:  $7,500.  Road 
show.     (Gross    for    three    weeks:    $30,000.) 


Willie  Named  Manager 
Of  Toledo  Paramount 

Toledo,  O. — Managerial  shifts  here  in- 
clude Raymond  Willie,  who  has  been 
brought  from  Majestic,  San  Antonio,  to 
manage  Paramount,  succeeding  Rollin  K. 
Stonebrook,  who  has  been  transferred  to 
Publix  new  Mayfair  theatre  in  Asbury 
Park,  N.  J.  Stonebrook  has  been  in  charge 
of  Paramount  here  since  Sidney  Danneberg 
was  boosted  to  district  manager. 


Mpls.  Swedes  Hit 
The  Trail  Giving 
Will  Plenty  Pelf 


Minneapolis — Will  Rogers  making  a  per- 
sonal appearance  with  the  showing  of  "So 
This  Is  London"  was  one  of  the  greatest 
drawing  cards  that  this  city  has  ever  seen. 
Rogers  packed  'em  in  at  every  performance, 
the  theatre  taking  one  of  the  biggest  grosses 
in  its  history.  Rogers  gave  the  house  $45,- 
000  for  the  week.  This  is  a  rating  of  150% 
and  it  is  ten  thousand  more  than  Paul 
Whiteman,  the  former  big  card,  did  when 
he  was  here  a  year  and  a  half  ago. 

The  State,  showing  "Shadow  of  the 
Law,"  took  in  $19,500  to  register  80%. 
Orpheum  was  third  with  "Women  Every- 
where," to  register  75%  and  a  gross  of 
$16,000.  Century,  offering  "With  Byrd  at 
the  South  Pole,"  took  $9,200  or  90%  rating. 
Shubert,  formerly  a  legit  house,  opened 
with  "White  Cargo,"  to  shake  in  $6,000  or 
a  rating  of  80%. 

The  Aster,  featuring  "Back  Pay,"  gal- 
loped home  with  $3,000  or  a  100%  listing. 
The  big  disappointment  was  "Captain  of 
the  Guard,"  at  the  Lyric.  This  picture 
flopped  to  the  tune  of  60%  and  a  gross  of 
$2,000. 

Weather:     Warm. 

Opposition:  Will  Rogers  (personal  appearance), 
"So  This  Is  London."  Tin  Tybe  Revue  (Publix  stage 
show),  Minnesota;  "With  Byrd  at  the  South  Pole," 
Century:  "White  Cargo,"  Shubert;  "Women  Every- 
where," Lovc-.oy  Dancers  headlining  vaude  bill,  RKO 
Orpheum:  "Back  Pay,"  Aster:  "Shadow  of  the  Law," 
State;  "Captain   of  the  Guards,"  Lyric. 

"WOMEN    EVERYWHERE"   (Fox) 

RKO  ORPHEUM— (2,300),  35c-50c-75c,_  7  days,  3 
shows  daily.  Other  attractions:  Lovejoy  dancers 
headlining  5-act  vaude  bill.  Gross:  $16,000.  Rating: 
75%. 

"SO    THIS    IS    LONDON"    (Fox) 

MINNESOTA— (4,025).  35c-40c-75c.  7  days.  4  shows 
daily.  Other  attractions:  Personal  appearance  of 
Will  Rogers;  "Tin  Type  Revue"  (Puhlix  stage 
show);  overture,  presentation.  Gross:  $45,000.  Rating: 
150%. 
"WITH    BYRD    AT    THE    SOUTH    POLE"    (Para.) 

CENTURY— (1,640),  30c-50c-75c.  7  days.  6  shows 
daily.  Other  attractions:  None.  Gross:  $9,200.  Rating: 
90%. 

"WHITE   CARGO"    (Congo) 

SHUBERT  (1,500),  50c-75c,  7  days.  6  shows  daily. 
Other  attractions:  Sharkey -Schmeling  fight  film. 
Gross:   $6,000.     Rating:   80%. 

"SHADOW    OF   THE    LAW"    (Paramount) 

STATE— (2.300).  25c-35c-60c,  7  days,  4  shows  daily. 
Other  attractions:  Comedy,  newsreel.  Gross:  $19,500. 
Rating:    80%. 

"CAPTAIN     OF    THE    GUARD"     (Universal) 

LYRIC— (1,238),  15c-25c-30c.  7  days,  6  shows  daily. 
Other  attractions:  Newsreel.  Gross:  $2,000.  Rating: 
60%. 

"BACK   PAY"   (F.   N.) 

ASTER— (812).  20c-30c.  7  davs,  7  shows  daily. 
Other  attractions:  Newsreel.  Gross:  $3,000.  Rating: 
mo", . 


The  Big  Magnet 

Washington— In  1929.  United  States 
visitors  spent  about  $289000,000  and 
Canadians  here  spent  about  $91,000,000, 
the  Department  of  Commerce  has  fig- 
ured out. 

In  enumerating  the  causes  for  this 
great  traffic,  which,  incidentally,  is 
larger  than  between  any  other  two 
countries  in  the  world,  the  govern 
ment  states  "the  important  influence 
of  prohibition  in  the  United  States 
will  be  doubted  by  nobodv."  In  other 
words,  John  Barlevcorn  plays  host  to 
many  millions  of  Uncle  Sam's  chill un! 

Canadian  theatres  undoubtedly  re- 
ceived a  substantial  share  of  that  289 
millions. 


Old  Johnny  Law  Busy 

Sacramento,  Cal.— Many  film  com- 
panies are  included  in  the  group  of 
2,600  corporation  charters  which  have 
been  revoked  by  the  secretary  of  state 
in  forfeit  for  failure  to  pay  the  state 
franchise  tax. 

Suits  have  been  filed  to  collect  the 
taxes  due,  amounting  to  $100,000.  De- 
linquent companies  may  revive  their 
charters  by  filing  applications  with  the 
secretary  of  state  and  by  paying  the 
tax. 


Byrd  Clicks  in 
Des  Moines;  High 
At  Eleven  Grand 


Des  Moines — Despite  hot  weather,  Des 
Ai' lines  houses  reported  business  above  av- 
erage and  nothing  to  complain  about. 

"With  Byrd  at  the  South  Pole"  sounded 
cool  and  it  drew  the  week's  best,  at  the  Des 
Moines,  with  a  gross  of  $11,000,  rating 
140%.  Gary  Cooper  in  "Man  from  Wyom- 
ing" did  well  on  a  four-day  run,  rating 
130%  and  a  gross  of  $7,000,  showing  at  the 
Paramount  next  door.  The  patriotic  fea- 
ture put  on  by  Publix  and  shown  also  at 
the  Strand  received  special  applause.  "Run- 
away Brides"  and  "Rough  Romance"  at  the 
Orpheum  each  grossed  around  $6,300, 
rating  120%. 

Weather:     Warm. 

Opposition:  "Courage,"  stage  band,  5  vaude  acts. 
3  days,  Paramount;  "Rough  Waters,"  3  days,  Strand; 
"Richest  Man  in  the  World,"  4  days,  Strand-  "Rough 
Romance,"  RKO  vaude,  3  days.  Orpheum;  ''Runaway 
Brides,"  4  days,  Orpheum;  "With  Byrd  at  the  South 
Pole,"  Des  Moines:  "Man  from  Wyoming,"  stage 
show,    4    days,    Paramount. 

"COURAGE"    (Warners) 

PARAMOUNT— (1700),  25c-35c-60c,  3  davs.  Other 
attractions:  Paramount  news,  Al  Morey  Paramount 
hand  and  five  acts  of  vaude;  Hob  Hamilton,  organ. 
Gross:   $6,000.     Rating:    125%. 

"MAN    FROM    WYOMING"    (Paramount) 

PARAMOUNT— (1,700),    25c-35c-60c,    4    days.    Other 
attractions:    "U."    news.    Bob    Hami'ton,   organ,    patri- 
otic stage  show   ("The   Evolution  of  Yankee  Doodle"). 
Gross:    $7,000.     Rating:    125%. 
"WITH    BYRD    AT    THE    SOUTH    POLE"    (Para.) 

DES    MOINES— (1,600),    25c-35c-50c.    7    days.     Other 
attractions:      Paramount    news,    fashion    news,    Educ. 
novelty    ("Hunting    the    Hunter") :    Columbia    cartoon 
("Married  Dwarfs").    Gross:   $11,000.    Rating:    140%. 
"RUNAWAY    BRIDES"    (RKO) 

ORPHEUM— (2.000),  25c-50c,  4  days.  Other  attrac- 
tions: RKO  vaude,  Pathe  news.  Gross:  $6,300. 
Rating:    125%. 

"ROUGH    ROMANCE"    (Fox) 

ORPHEUM— (2,000).  25c-50c,  3  days.  Other  attrac- 
tions: RKO  vaude,  Pathe  news,  patriotic  sound 
trailer.     Gross:    $6,300.     Rating:    125%. 

"RICHEST   MAN    IN    THE    WORLD"    (M-G-M) 

STRAND— (1,100).    20c-30c.    4    days.     OtW    attrac- 
tions:    Columbia  colortone   ("Ye  Heartshoo");   cartoon 
("An    Old    Flame").     Gross:    $3,000.     Rating:    110%. 
"ROUGH    WATERS"    (Warners) 

STRAND— (1,100),  20c-30c,  3  days.  Other  attrac- 
tions: Educ.  comedy  ("Hungarian  Goulash"):  Sen- 
nett comedy  ("Campus  Crushers") ;  Publix  feature 
("Spirit    of    Liberty").     Gross:    $4,000.     Rating:    120%. 


Tampa  Boy  Scouts 

See  Byrd  Picture 

Tampa,  Fla. — Realizing  the  advantage  of 
word-of-mouth  advertising,  Paul  Short, 
manager  of  the  Tampa,  invited  the  Boy 
Scouts  to  attend  the  first  show  of  the  cur- 
rent feature,  "With  Byrd  at  the  South 
Pole."  The  Scouts  marched  to  the  theatre 
in  a  bodv  with  several  banners  telling  all 
about  where  they  were  headed  and  why, 
which  was  good  publicity. 


28 


Motion    Picture    News 


July  12,  1930 


Runaway   Bride'' 

Sinks  to  30% 

In  Balto  Run 


Baltimore — With  three  first-run  theatres 
having  closed  for  the  summer,  business  went 
along  pretty  good  for  those  remaining  open 
despite  the  July  4th  holiday,  with  many 
persons  leaving  the  city  for  the  three-day 
period.  The  weather  enticed  many  out  into 
the  open. 

The  biggest  business  was  done  at  Loew's 
Stanley,  where  "Big  House"  was  acclaimed 
by  the  public  after  getting  off  to  a  slow 
start.  Large  advertising  space  was  used  on 
this  in  the  Sunday  "American"  and  Balti- 
more "News"  (Hearst  papers).  The  gross 
was  figured  at  $21,800. 

The  low  was  done  at  the  Auditorium, 
where,  although  this  house  abandoned  the 
road  show  policy  and  went  on  a  grind  ba- 
sis with  a  25  cents  to  50  cents  admission, 
business  did  not  go  so  well  with  "Runaway 
Bride."  This  grossed  only  $1,650,  rating 
30%. 

Weather-  Clear  and  hot  all  week  with  showers 
Tuesday.  Ideal  holiday  weather  for  Friday  and  Sat- 
urday. 

Opposition:  "Runaway  Bride,"  Auditorium;  "Lady 
of  Scandal"  (with  "Black  Sheep,"  a  Loew-Capital 
staqe  unit),  Loew's  Century;  "With  Byrd  at  the 
South  Pole,"  Keith's;  "Strictly  Modern,"  Metropoli- 
tan; "Not  Damaged,"  Nezv:  "Big  House,"  Loews 
Stanley;  "Flirting  Widow,"  Loew's  Valencia;  "Floro- 
dora  Girl,"  Loezv's  Parkway  after  one  week  at  Loew's 
Stanley. 

"LADY  OF  SCANDAL"  (M-G-M) 
LOEW'S  CENTURY— (3,221),  25c-60c,  6  days.  Other 
attractions:  Metrotone  news,  Independence  Day  reel, 
"Hungarian  Goulash,"  (cartoon) ;  "Bacon  Grabbers," 
(comedy);  "Black  Sheep,"  Loew-Capitol  stage  unit 
with  Henry  Bergman;  orchestra,  organ.  .Gross:  $19,- 
000.    Rating:    91%. 

"BIG  HOUSE"  (M-G-M) 
LOEW'S  STANLEY— (3,654),  25c-60c,  6  days.    Other 
attractions:    Metrotone   news,    Independence    Day    reel, 
"Stronger     Sex"      (comedy);     Pathe     Audio     Review, 
organ.     Gross:  $21,800.     Rating:    125%. 

"FLIRTING  WIDOW"  (First  National) 
LOEW'S  VALENCIA— (1,500),  25c-35c,  6  days. 
Other  attractions:  Metrotone  news,  "Frolicking  Fish," 
(cartoon);  Pathe  Audio  Review,  Sportlight;  "Hay 
Wire,"  Laurel  and  Hardy  M-G-M  comedy.  Gross: 
$3,000.     Rating:    86%. 

"FLORADORA  GIRL"  (M-G-M) 
(Shown  uptown  after  one  week  at  Loew's  Stanley 
downtown) 
LOEW'S  PARKWAY— (1,092),  25c-35c,  6  days. 
Other  attractions:  Metrotone  news,  "Bearded  Lady," 
(Paramount  comedy);  Pathe  Audio  Review.  Gross: 
$4,300.      Rating:   98%. 

"STRICTLY  MODERN"  (First  National) 
METROPOLITAN— (1,500),  15c-50c,  6  days  starting 
Saturday.  Other  attractions:  Robert  L.  Ripley's 
"Believe  It  or  Not,"  (novelty  with  cartoon  work); 
"Royal  Four  Flusher,"  (Vitaphone  Variety);  "Sinkin' 
In  the  Bathtub"  (Looney  Tunes  cartoon);  Kinograms, 
organ.  Gross:  $2,700.  Rating:  45%. 
"WITH  BYRD  AT  THE  SOUTH  POLE"  (Para.) 
KEITH'S— (3,016),  25c-50c,  6  days  beginning  Fri- 
day p'.us  a  Sunday  midnight  show.  Other  attrac- 
tions: America  or  Bust,"  (Pathe  comedy);  Universal 
news.      Gross:    $6,000.      Rating:    75. 

"NOT   DAMAGED"    (Fox) 
NEW— (1,500),    25c-50c,    6   days.     Other    attractions: 
Fox     Movietone    news,     "Two    Much     Acting"     (Fox 
act);    Radio    comedy.      Gross:    $5,800.      Rating:    50%. 
"RUNAWAY    BRIDE"    (Radio) 
AUDITORIUM— (1,600),    25c-50c,    7    days    beginning 
Monday.      Returned    to   grind   policy    10   A.M.    to   mid- 
night.       Other      attractions:      "Sketches"      (comedy); 
Universal   news.     Gross:   $1,650.     Rating:    30%. 


Justifying  Murder 

A  new  menace  to  one's  peace  of 
mind  is  beginning  to  replace  the  film 
goer  who  reads  the  subtitles  aloud. 
This  is  the  person  who  stamps  his  way 
through  a  musical  film,  tapping  time 
to  all  the  dance  tunes  and  some  of  the 
others. 


Check  and — 

Washington  —  Many  key  towns  in 
various  sectors  of  the  country,  par- 
ticularly Los  Angeles  and  surrounding 
film  colonies,  have  been  blowing  a 
horn  far  and  wide  heralding  new  cen- 
sus figures  which  placed  them  away 
up  on  the  list  of  important  com- 
munities. 

Some  of  them,  it  is  understood,  are 
in  for  a  big  disappointment.  The  fig- 
ures announced  a  few  weeks  ago  were 
only  rough  estimates  and  will  be 
changed  when  the  official  list  appears 
some  time  late  this  month. 


$21,500  Intake 
Gives  Oakie  Top 
Cleveland  Spot 

Cleveland — "Social  Lion,"  Jack  Oakie's 
newest  comedy,  was  the  most  popular  at- 
traction of  the  week,  grossing  $21,500. 

RKO  Palace  had  a  big  week,  too,  but 
whether  Bebe  Daniels  in  "Alias  French 
Gertie"  or  the  popular  vaudeville  team, 
Olsen  and  Johnson,  were  responsible  for 
the  crowds  is  debatable.  The  other  first- 
run  houses  pulled  through  the  week  with 
just  fair  business,  which  is  pretty  good,  con- 
sidering that  two  of  the  houses  were  play- 
ing hold-overs. 

Weather:      Unusually    cool    and    clear. 

Opposition:  "Caught  Short,"  3rd  week,  Stilhnan; 
"Safety  in  Numbers,"  Allen;  "Social  Lion,"  State: 
"Alias  French  Gertie,"  Palace;  "Women  Everywhere," 
RKO  Hip.  "Second  Floor  Mystery,"  105  St.;  "Men 
Are  Like  That,"  Cameo;  "All  Quiet  on  the  Western 
Front,"    3rd   week,   Hanna. 

"CAUGHT    SHORT"    (M-G-M),    Third    Week 

STILLMAN— (1,900),   40c-75c,  7   days.     Other  attrac- 
tions:    "Manhattan   Serenade"   (M-G-M);   "Killing  the 
Killer"     (Talking    Picture     Epics— Columbia) ;     Hearst 
Metrotone    news.     Gross:    $10,500.     Rating:    70%. 
"SAFETY    IN     NUMBERS"    (Paramount) 

ALLEN— (3,300),  30c-60c,  7  days.  Other  attractions: 
Gems  of  M-G-M  (M-G-M);  "Independence  Day" 
(Standard  Film  Service);  "Come  Take  a  Trip"  (Par- 
amount song);  Hearst  Metrotone  news.  Gross: 
$15,000.     Rating:    82%. 

"SOCIAL    LION"     (Paramount) 

STATE— (3,400),  30c-60c,  7  days.  Other  attractions: 
"Zeppelin  Fight"  (Columbia);  "Ranch  House  Blues" 
(Pathe);  Paramount  news;  stage  show  ("Jack  Sid- 
ney and  His  Frollickers  of  1930").  Gross:  $21,500. 
Rating:     107%. 

"ALIAS    FRENCH    GERTIE"    (RKO) 

RKO    PALACE— (3.600),   35c-75c,   7   days.     Other   at- 
tractions:     "Independence    Day"    (Standard) ;    "Cham- 
pion  Makers"    (Pathe   Sportlight);    Pathe   news,    Pathe 
Review,    vaudeville.      Gross:    $27,500.     Rating:    110%. 
"WOMEN    EVERYWHERE"    (Fox) 

RKO  HIPPODROME— (4,500).  35c-75c,  7  days.  Other 
attractions:  "Knights  Out"  (Fox);  Fox  Movietone 
news.     Gross:    $13,000.     Rating:    65%. 

"MEN    ARE    LIKE    THAT"     (Paramount) 

CAMEO—  (1,200).     25c-50c.     7     days.      Other     attrac- 
tions:    "Below  Zero"   (M-G-M);   "Desert   Sunk"   (Co- 
lumbia);  Screen  Snap   Shots   (Columbia);   Hearst  Met- 
rotone  news    (M-G-M).     Gross:    $3,700.      Rating:    74%. 
"SECOND    FLOOR    MYSTERY"    (Warners) 

KEITH'S  EAST  105TH  ST.— (2,200),  25c-50c,  7 
days.  Other  attractions:  "Who's  Got  the  Body?" 
(RKO  comedy);  Pathe  news,  Pathe  Review,  Sport- 
light (Pathe);  vaudeville.  Gross:  $11,200.  Rating: 
74%. 

"ALL  QUIET  ON  THE  WESTERN   FRONT"   (U.) 
(Road   Show — Third    Week) 

HANNA— (1,500).  50c-$1.50,  7  days.  Gross:  $10,800. 
Rating:    72%. 


Third  Key  House  for 
Publix  in  Times  Square 

Paramount's  Criterion  in  New  York, 
which  is  expected  to  be  razed  in  1936,  at 
expiration  of  present  leases,  will  be  suc- 
ceeded by  a  new  house  to  be  built  in  72- 
story  office  building.  The  company  has  pur- 
chased additional  neighboring  property  for 
the  structure. 


Rogers9  Frisco 
Run  Leads  the 
1st  Run  Parade 


San  Francisco — Exhibs  here  saw  a  bet- 
ter-than-usual  week,  with  seven  of  the  big- 
time  stands  clicking  at  par  or  away  better, 
a  remarkable  performance  in  view  of  the 
recent  punk  b.  o.  figures.  Better  weather 
and  better  pictures  were  the  chief  contribut- 
ing causes. 

The  Fox  house  celebrated  its  first  anni- 
versary with  the  blare  of  trumpets  and  the 
tingling  of  silver  coins  continuously  pour- 
ing through  the  6x8  cut  in  the  box  office 
window.   Will  Rogers  was  the  picture  draw. 

Weather:     Clear  and  sunny. 

Opposition:  "So  This  Is  London,"  Fanchon  & 
Marco  special  anniversary  revue,  Fox;  "Richest  Man 
in  the  World,"  Warfield;  "Shooting  Straight,"  Or- 
pheum;  "Fall  Guy,"  vaude.  Golden  Gate;  "White 
Cargo,"  Embassy;  "Dumbbells  in  Ermine,"  Davies; 
"Their  Own  Desire,"  Casino;  "Numbered  Men,"  Par- 
amount; "Big  Pond,"  St.  Francis;  "With  Byrd  at  the 
South    Pole,"    California 

"WHITE   CARGO"    (All   Star) 

EMBASSY— (1,400),  50c-65c-90c,  2nd  week.  Other 
attractions:  Universal  news,  "Hauptman's  Melody 
Artists.    Gross:    $11,500.      Rating:     107%. 

"DUMBBELLS     IN     ERMINE"     (Warner     Bros.) 

DAVIES— (1,150),  35c-50c,  7  days.  Other  attrac- 
tions: Vitaphone  Vaudeville  Varieties,  news.  Gross: 
$6,500.     Rating:    95%. 

"THEIR   OWN    DESIRE"    (M-G-M) 

CASINO— (2,500),  40c-60c,  7  days.  Other  attrac- 
tions: "Little  Johnnie  Jones,"  comedy;  newsreel. 
Gross:   $9,500.     Rating:    95%. 

"NUMBERED    MEN"    (First    National) 

PARAMOUNT— (2,700),      35c-50c-65c-$l,       1      days. 
Other     attractions:       Paramount     trio     ("Jazz     a     la 
Spooks"),    "Aber    Twins"    Paramounteers,    Paramount 
news,  organ  recital.    Gross:  $12,000.     Rating:  80%. 
"BIG    POND"    (Paramount) 

ST.   FRANCIS— (1,375),  35c-50c-90c,  3rd  week.    Other 
attractions:      "Campus    Crushes,"     "Larie    de     Fiest's 
Band,"     "Dresden     Dolls."      Gross:     $12,600.      Rating: 
115%. 
"WITH    BYRD    AT    THE    SOUTH    POLE"    (Para.) 

CALIFORNIA— (2,200),  35c-50c-65c-90c,  7  days. 
Gross:    $14,500.     Rating:    100%. 

"SO   THIS   IS   LONDON"    (Fox) 

FOX— (5,000),  50c-65c-75c-$l,  7  days.  Other'  attrac- 
tions: Orchestra  offering  "A  Venetian  Medley,"  Fox 
news,  Fanchon  &  Marco's  Revue  ("Rose  Garden," 
specially  staged  for  anniversary  celebration).  Gross: 
$42,000.    Rating:    180%. 

"RICHEST    MAN    IN   THE    WORLD"    (M-G-M) 

WARFIELD— (2,700),   50c-65c-90c,  7  days.    Other  at- 
tractions:    Comedy,  "Fast   Work";  Vagabond   Director 
travel    talk    ("The    Lair    of    Chang    How";    Fox    and 
Hearst   news,  fashions.    Gross:   $25,000.    Rating:    100%. 
"SHOOTING   STRAIGHT"    (Paramount) 

ORPHEUM— (2,270).  25c-35c-50c,  7  days.  Other  at- 
tractions: Short  Talkies,  Smoth  &  Dale  in  "Acci- 
dents Will  Happen,"  "Candy  Cabaret";  organ  recital. 
Gross:    $10,000.     Rating:    100%. 

"FALL  GUY"   (Radio  Picture) 

GOLDEN  GATE— (2,500).  30c-40c-50c-65c,  7  days. 
Other  attractions:  Vaudeville,  all-girl  shows,  music. 
Gross:    $19,000.      Rating:     105%. 


Canadian  Magnascope  to 
Buck  Paramount  Device? 

St.  John,  N.  B. — Paramount  may  have 
a  Magnascope  operating  in  the  United 
States,  but  that  isn't  deterring  P.  A.  Nolan 
of  Nolan  Theatre  Enterprises  from  touring 
the  Maritime  Provinces  offering  a  wide  film 
device  by  the  same  name.  He  says  he  will 
visit  the  States  later  to  introduce  Magna- 
scope there. 


Tully's  Tux 

Since  Jim  Tully  has  taken  up  acting 
he  can  no  longer  sit  at  home  and 
sneer  at  the  radio  announcing  the 
arrivals  at  world  premieres.  Un- 
doubtedly, Jim  will  borrow  a  tuxedo 
and  be  there. — Jimmy  Starr  in  Los 
Angeles  Record. 


July  12,  1930 


Motion   Picture    News 


29 


"Mammy's"  3-Day 

Ottawa  Run  is  a 

Flop  on  $3,300 


Ottawa — Cooler  weather  stimulated  thea- 
tre business  in  Ottawa  during  the  week, 
while  two  holidays,  one  Canadian  and  the 
other  United  States,  was  a  further  help  with 
the  result  that  box  office  ratings  were  com- 
paratively high.  Plenty  of  U.  S.  tourists 
came  over  to  the  Canadian  capital  to  cele- 
brate their  Independence  and  their  presence 
in  local  theatres  was  pronounced.  The 
only  flop  of  the  week  was  "Mammy"  at 
Keith's  with  $3,300  for  three  days,  rating 
70  per  cent. 

Weather:    Cool    with    some    rain. 

Opposition:     "King    of    Jazz,"    Regent,     "Ftoradora 
Gill,"    3    days    Keith's;    "Show    Girl    in    Hollywood," 
i    days,    Avalon;    "Sweethearts    and    Wives.       Cent! 
"Around    the    Corner,"    3    days,    Imperial:    "Girl_  Said 
So,"    3    days,    Avalon;     "Mammy,"     3     days,    Keiths. 
"KING    OF    JAZZ"    (Universal) 
REGENT— (1,225).    25c-60c,    6    days.      Other    attrac- 
tions:   Disney    cartoon,    ("Cactus    Kid");    Fox    Movie- 
tone  news;    orchestra.     Gross:    $6,100.      Rating:    100%. 
"FLORADORA  GIRL"    (M-G-M) 
B.    F.    KEITH'S— (2,596),    15c-50c,    3    days.      Other 
attractions:    "Pick    'em    Young";    Krazy    Kat    cartoon 
comedy;   Universal  news.     Gross:   $4,400.     Rating  90%. 
"SHOW     GIRL     IN     HOLLYWOOD"     (F.N.) 
AVALON— (990).     25c-35c,     3    days.       Other     attrac- 
tions:   Our    Gang   in    "Bouncing    Babies";    Silly    Sym- 
phony   ("Night");    Fox   Movietone    news.      Gross:    $1,- 
220.      Rating:    90%. 

"SWEETHEARTS     AND    WIVES"     (F.    N.) 
CENTRE—  (1,200).     15c-50c,    6    days.      Other    attrac- 
tions:   "Traffic   Troubles";    Eleanor    Painter,   soprano; 
Voice    of    Hollywood.      Gross:     $3,500.       Rating:     90%. 
"AROUND  THE  CORNER"   (Col.) 
IMPERIAL— (1,200),    15c-50c.   3   days.      Other   attrac- 
tions:    Our     Gang     comedy     ("First     Seven     Years"); 
"Song    of    Spain";    Hearst    Metrotone    news.      Gross: 
$3,050.     Rating:    85%. 

"GIRL   SAID    NO"    (M-G-M) 
AVALON— (990),     25c-35c.     3     days.       Other     attrac- 
tions:   "In   Old    Madrid";    "Tie    Match";    Fox    Movie- 
tone   news.      Gross:    $1,100.      Rating:    85%. 
"MAMMY"    (Warners) 
KEITH'S— (2,5%).    15c-50c,    3    days.      Other    attrac- 
tions:    "Down    With    Husbands";    Pathe    news;    Spit- 
alny   orchestra   reel.      Gross:    $3,300.     Rating:    70%. 


Okla.  High  to 
'Shadow  of  Law' 
Grosses  $6,500 


Oklahoma  City — Average  week  at  b.  o. 
windows  in  this  berg,  with  nothing  startling 
to  break  the  monotony  along  the  main  stem. 

Paramount's  "Shadow  of  the  Law" 
brought  the  biggest  crowds,  turning  in 
$6,500,  or  110%,  for  its  performance  at  the 
Criterion.  Other  runs  followed  closely  on 
its  heels. 

Weather:    Fair,    warm. 

Oppositoin:  "Midnight  Mystery",  Empress; 

"Rough  Romance",  Liberty;  "Shadow  of  the  Law", 
Criterion;"  Border  Legion,"  Capitol;  "Officer  O'Brien," 
RKO    vaude.    Orpheum. 

"MIDNIGHT   MYSTERY"    (RKO) 

EMPRESS— (1,000),  25c-50c,  7  days.  Other  attrac- 
tions: Universal  news,  "Cash  &  Marry,"  comedy. 
Gross:    $4,500.      Rating:    105%. 

"ROUGH  ROMANCE"   (Fox) 

LIBERTY— (1.800),  25c-50c,  7  days.  Other  attrac- 
tions: Fox  Movietone  news.  Clark  &  McCullough 
comedv.      Gross:    $5,000.      Rating:    95%. 

"SHADOW  OF  THE  LAW"  (Paramount) 

CRITERION— (2,000).     25c-50c.       Other     attractions: 
Paramount     news.     "Japanese    Bowl."     Lee    Morse    in 
"Music  Racket."     Gross:   $6  500.     Rating:    110%. 
"BORDER    LEGION"     (Paramount) 

CAPITOL— (1.200),  25c-50c.  7  days.  Other  attrac- 
tions: Metrotone  news.  Our  dang  in  "Boxing  Gloves." 
Gross:    $6,000.      Ratin-r:    100%. 

"OFFICER'  O'BRIEN"     (Pathe) 

ORPHEUM— (1.5001.  25c-50c,  7  days.  Other  attrac- 
tions: RKO  vaudeville,  Pathe  news.  Gross:  $5,500. 
Rating:    100%. 


The  Newest  Wrinkle 

Western  Electric's  salesmen  in  the 
sound  equipment  field  will  no  longer 
confine  their  activities  to  theatres. 
Commencing  this  week,  each  man  will 
call  on  radio  broadcasting  stations  in 
his  respective  territory,  handling  a 
complete  line  of  broadcasting  acces- 
sories. 

Narrowing  down  of  the  sound  mar- 
ket is  understood  to  have  prompted 
this  decision  by  the  electric  officials. 

The  company  manufactures  majority 
of  equipment  used  in  the  field  of  ether 
waves. 


Crawford  Pulls 
$17,800, 195%, 
At  Portland 


Portland,  Ore. — Joan  Crawford,  in 
M-G-M's  "Blushing  Bride,"  proved  a  most 
happy  choice  for  Fourth  of  July  week  at 
the  Broadway,  where  heavy  patronage  was 
the  rule  throughout  the  week.  A  big  sur- 
plus of  the  holiday  visitors  taxed  the  ca- 
pacity of  the  house,  which  grossed  $17,800, 
195%.  Don  Wilkins  and  the  Fox  Broad- 
wax  band  with  patriotic  medley  were  a  con- 
tributing factor. 

Gary  Cooper  in  "Man  from  Wyoming," 
at  the  Paramount,  proved  romantic  enough 
to  annex  a  goodly  number  of  the  holiday 
crowds,  grossing  $14,000,  and  165%.  An- 
other entertaining  stage  show  under  su- 
pervision of  "Happy"  Phil  Lampkin,  helped 
to  build  up  the  b.  o. 

Weather:  Hot — All  houses  played  up  modern  re- 
frigeration. . 

from       Wyoming,"      "Unholy 
Three",    "Captain  of  the  Guard",  "Shooting   Straight?', 

Social   Lum"    {2nd    Week).      Evening   baseball  I 
Ton,    Thumb   oolf   couri  ut    into  grosses. 

"BLUSHING   BRIDE"    (M-G-M) 

FOX  BROADWAY— (1.912),  25c-60c,  7  days.  Other 
attractions:  Fanchon  &  Marco's  "Smiles  Idea,"  with 
Seymour  &  Corncob.  Lamberti  xylophonist  (who 
stopped  the  show  I.  Dorothy  Neville,  Walter  Brad- 
Inn  v,  Don  Wilkins  m.  c.  and  Broadway  Band;  Henri 
LeBel  at  Wurlitzer.  Fox  Movietone  news.  Gross: 
$17,800.      Rating:    195%. 

"MAN    FROM    WYOMING"    (Para.) 

PORTLAND  PARAMOUNT— 3,085),  25c-50c.  7  days. 
Other  attractions:  "Jazz  a  la  Spooks"  (including 
Bobby  Tackson,  Aber  Twins,  Mabel  Hollis.^  Happy 
Phil  Lampkin  and  Paramounteers) ;  Con  at 
Wurlitzer,  Para.  news.  Gross:  $14,000.  Rating: 
165%. 

"UNHOLY  THREE"   (M-G-M) 

FOX  UNITED  ARTISTS— (945),  25c-50c,  7  days. 
Other  attractions:  Metro,  acts,  Hollywood  varieties. 
Fox  news,  extra  midnight  shows.  Gross:  $11,500. 
Rating:     152%. 

"SHOOTING    STRAIGHT"    (RKO) 

RKO  ORPHEUM— (1,700).  25c-50c,  7  days.  Other 
attractions:  Roy  Rogers,  comic;  Lane,  Osborne  and 
Chicco.  Kramer  &  Bovle,  singing  jesters;  Viola  Dana 
in  "The  Inkwell."  Pathe  news.  Catherine  Custer  at 
Wurlitzer.     Gross:    $10,500.     Rating:    130%. 

"CAPTAIN    OF    THE    GUARD"    (W.B.) 

HAMRICK'S  MUSIC  BOX— (1.835),  25c-50c.  7  days. 
Other  attractions:  Vitaphone  acts.  Fox  Movietone 
news.  Strong  tie-ups  with  music  shops.  Gross:  $10,- 
500.     Rating:    125%.  ,    .„ 

"SOCIAL    LION"    (Para.)    (Second    Week) 

PORTLAND  RIALTO— (1.498).  25c-50c.  7  days. 
Other  attractions:  Para,  news,  Shorts.  Gross:  $10,- 
000.     Rating:    115%. 


Leonore  Coffee  to  Adapt 

Hollywood — Leonore  Coffee  has  been  as- 
signed by  First  National  to  write  the  adap- 
tation and  dialogue  for  Walter  Huston's 
initial  starring  production  for  that  company. 
Picture  will  be  a  re-vamped  version  of 
"Honor  of  the  Family,"  with  new  title 
slated  to  be   selected  for  it  before  release. 


"Big  House,"  on 
Sudden  Spurt, 
Jumps  6  Grand 


It  took  New  Yorkers  a  week,  apparently, 
to  find  out  about  "The  Big  House,"  which 
played  to  $18,000  in  its  first  week  at  the 
Astor,  jumping  to  nearly  $25,000  for  the 
second,  a  sensational  climb. 

Holiday  crowds  deserting  the  town  for 
the  beaches  were  missed  along  the  main 
stem,  but  not  much,  what  with  the  hun- 
dreds of  thousands  of  visitors  who  flocked 
to  the  big  show  palaces  to  catch  a  glimpse 
of  New  York's  "sophisticated"  stage  touch. 
Business,   generally,  held  up    fairly  well. 

"BIG    HOUSE"    (M-G-M) 

ASTOR— (1,120),  50c-75c-$l-$1.50-$2,  2nd  week.  Other 
attractions:  Comedy,  ("College  Hound");  newsreel. 
Gross:  $24,850,  wow!  what  a  gross;  jumped  six  thou- 
sand  over   last   week,   the   opener. 

"CAUGHT    SHORT"    (M-G-M) 

CAPITOL— (4,700),  35c-50c-75c-$1.50.  2nd  week,  7 
days.  Other  attractions:  Overture,  Hearst  Metro- 
tone  news,  Capitol  presentation  ("Cheer  Up");  organ. 
Gross:  $67,226,  floppy,  although  this  is  the  second 
week  at  the  Capitol;  first  brought  $79,176. 
"ALL    QUIET   ON    THE    WESTERN    FRONT"    (U.) 

CENTRAL— (922),  50c-75c-$l-$1.50-$2.50,  7  days,  9th 
week.  Other  attractions:  None.  Gross:  $19,725,  holi- 
day crowds  brought  an  additional  grand  to  the  b.o. 
coffers  here,  where  U's  war  epic  continues  to  stand 
'em  up. 

"BORDER    LEGION"    (Para.) 

PARAMOUNT— (3,700),  40c-5Oc-65c-85c-$l,  7  days. 
Other  attractions:  Fitzpatrick  Travelogue  ("Egypt") ; 
Pathe  Sportlight,  vaudevi.le,  ("Forward  March"); 
news.  Gross:  $75,500,  renewed  interest  here,  figure 
jumping  at  least  $20,000  over  previous  week's  intake. 
"BYRD  AT  THE  SOUTH  POLE"  (Para.) 

RIALTO— (1,904),  40c-50c-85c-$l,  7  days.  Other 
attractions:  Comedy,  ("Insurance");  "Candy  Cab- 
aret," cartoon  ("TheTe  will  be  a  Hot  Time  In  the 
Old  Town  To-night.")  Gross:  $25,700,  starting  to  edge 
off;  drop  of  seven  grand  under  last  week. 
"BAD    ONE"    (U.A.) 

RIYOLI— (2,103),  35c-50c-65c-$l,  3rd  week, 
Other  attractions:  Short,  "Back  Home,"; 
"His  Honor  the  Mayor";  "Gents  Preferred.' 
$15  300 

"CZAR  OF  BROADWAY"   (U.) 

ROXY— (6,200),  50c-75c-$l-$1.50,  7  days.  Other  at- 
tractions: Hearst  Metrotone  news,  .vaudeville.  Gross: 
$61,200,    plentv    low. 

"SWEETHEARTS    AND   WIVES"    (1st   Nafl) 

STRAND— (3,000),  35c-50c-60c-85c-$l,  7  days.  Other 
attractions:  Eddie  Buzze.l  in  "Royal  Fourflusher," 
short  "Liar  of  Change  How."  "Sinking  in  the  Bath 
Tub"    a    comedy.      Gross:    $30,011,    okay. 

"NUMBERED    MEN"    (First    National) 

WINTER  GARDEN— (1.493),  35c-50c65c-85c-$l,  3rd 
week,  7  days,  4th  week.  Other  attractions:  Comedy, 
"For  Sale,"  the  Potters  in  "What  a  Life!"  shorts, 
"Taxi  Talks,"  "Devils  Parade,"  Max  Schmeling 
short.      Gross:    $16,239,    terrible — and    how. 


7    days. 

comedy, 

Gross: 


Mortgage  Actions  Against 
Two  Indiana  Theatres 

South  Bend,  Ind. — Judge  Thomas  W. 
Slick  in  Federal  Court  ordered  the  Palace 
Theatre  Corp.  properties  here  sold  at  public 
auction  to  satisfy  a  judgment  of  $986,244.40, 
granted  to  the  Liquidating  Midland  Bank 
of  Cleveland,  for  $900,000  first  mortgage 
deed  bonds  floated  April  1,  1925,  to  finance 
the  construction  of  the  building. 

The  judge  of  Superior  Court  here  signed 
a  judgment  foreclosing  two  mortgages 
against  the  Mishawaka  Theatre  Corp., 
Mishawaka,  Ind.,  for  $143,894.  The  Amer- 
ican Trust  Co.,  which  instituted  the  fore- 
closure suit,  held  a  first  mortgage  and  was 
given  a  judgment  for  $93,379.  In  view  of 
the  fact  that  the  property  of  the  corpora- 
tion is  not  sufficient  to  pay  off  the  mortgage 
indebtedness  at  a  sale,  the  court  provided 
that  the  trust  company  continue  as  a  re- 
ceiver collecting  the  rents  and  profits  of 
the  property  for  an  indefinite  period  pend- 
ing the  final  sale. 


30 


Motion    Picture    News 


"Richest  Man"  is 
Chi's  Best  Bet; 
Grosses  $20,100 


Chicago — The  Loop  held  four  money 
pictures  last  week,  each  in  one  of  the 
smaller  houses.  The  big  spots  were  slightly 
off  for  the  most  part. 

Of  the  four  honeys,  "Richest  Man  in  the 
World"  (M-G-M),  playing  at  RKO  Woods, 
was  the  standout.  Publix-B.  &  K.  turned 
the  picture  down  cold;  the  critics  received 
it  very  mildly,  and  it  is  running  with  poor 
short  subject  support.  Its  first  week  gross 
was  $20,100  (175%),  an  exceptional  figure 
for  this  house.  It  is  now  getting  the  family 
trade,  which  means  word-of-mouth  adver- 
tising, and  appears  to  be  building. 

The  Roosevelt  carried  another  winner  in 
"Byrd  at  the  South  Pole"  (Paramount). 
It  grabbed  $32,800  in  the  last  seven  of  its 
first  ten  days,  and  is  continuing  at  a  good 
pace.  The  Garrick  took  "All  Quiet  on  the 
Western  Front"  (U.),  which  had  four  good 
weeks  at  McVickers  previously  and  collect- 
ed $14,200  (150%)  the  first  week,  a  sweet 
figure  for  this  house.  "Lilies  of  the  Field" 
(F.  N.),  in  the  Castle  on  a  "pink"  permit, 
did  $5,100  (170%)  in  its  second  week, 
thanks  to  the  ladies'  trade.  In  spite  of  this 
nice  showing  the  picture  was  forced  out 
by  an  "Ingagi"  (Indie)  booking.  The  go- 
rilla picture  opened  to  capacity  business ;  its 
previous  nine  weeks  at  the  Garrick  appar- 
ently having  done  it  no  injury. 

"Big  Pond"  (Paramount)  slumped  badly 
in  its  second  and  final  week  at  the  United 
Artists,  taking  only  $13,200  (60%).  It 
was  replaced  by  "Song  o'  My  Heart" 
(Fox),  which  opened  nicely.  The  Palace 
was  also  slightly  off  at  $19,200   (80%). 

Weather:     Cool,   occasional  showers. 

Opposition:  "Lilies  of  the  Field,"  2nd  week,  Cas- 
tle; "Social  Lion."  stage  show,  Chicago;  "All  Quiet 
on  the  Western  Front,"  Garrick;  "Big  House,"  Mc- 
Vickers: "Young  Desire,"  Monroe;  "Border  Legion," 
stage  show,  Oriental;  "Hold  Everything ,"  2nd  time  in 
Loop,  Orpheum ;  "Soldiers  and  Women,"  vaudeville, 
Palace;  "With  Byrd  at  the  South  Pole,"  2nd  week, 
Roosevelt;  "Notorious  Iran-."  vaudeville,  State-Lake; 
"Big  Pond,"  2nd  week,  United  Artists;  "Richest  Man 
in  the  World,"  Woods. 

"LILIES    OF    THE    FIELD"    (F.    N.) 

CASTLE—  (300),  60c,  2nd  week.  Other  attractions: 
Newsreel.  In  here  on  a  "pink"  with  consistent  trade 
from  women.  Just  as  Rood  as  first  week,  but  forced 
out  by  "Ingagi"  (Indie)  booking.  Gross:  $5,100. 
Rating:    170%. 

"SOCIAL    LION"    (Paramount) 

CHICAGO— (3,940),    35c-85c,    7    days.      Other    attrac- 
tions:    Stage    show,    comedy,    novelty    short,    newsreel. 
Gross:    $43,200.     Rating:    80%. 
"ALL   QUIET   ON   THE   WESTERN    FRONT"    (U.) 

<;\RRICK— (1,259).  50c-75c,  1st  week  here;  5th  in 
Loop.  Splendid  business  for  this  house.  Gross: 
$14,200.     Rating:    150%. 

"BIG    HOUSE"    (M-G-M) 

McVICKERS— (2,284),  35c-85c,  first  4  days.  Other 
attractions:  Comedy,  newsreel,  musical  short.  Gross: 
$16,000.  Rating:  100%.  Picture  replaced  "Arizona 
Kid"  (Fox)  in  mid-week.  Gross:  "Arizona  Kid" 
(final   week).   $19,600.     Rating:   70%. 

"YOUNG  DESIRE"   (Universal) 

MONROE— (962),  25c-40c,  7  days.  Other  attractions: 
Thirty  minutes  of  newsreel.  First  other  than  Fox 
product  to  play  here  in  some  time.  Inaugurates  an 
open  booking  policy  for  house.  Gross:  $3,800.  Rating: 
65%. 

"BORDER    LEGION"     (Paramount) 

ORIENTAL— (3,900),  35c-85c,  7  days.  Other  attrac- 
tions: Stage  show,  organ,  newsreel,  novelty  short. 
Gross:    $35,700.     Rating:    80%. 

"HOLD    EVERYTHING"    (W.    B.) 
(.Second   Time   in    Loop) 

(lUPHEUM— (762),  25c-50c,  7  days.  Other  attrac- 
tions: Three  Vitaphone  acts.  Gross:  $4,500.  Rating: 
75%. 

"SOLDIERS    AND    WOMAN"     (Columbia) 

PALACE— (2.509).    35c-85c,    7    days.      Other    attrac- 
tions:     Five    acts    vaudeville,    comedy,    newsreel.     Off 
slightly  over  previous   weeks.    Gross:   $19,200.     Rating: 
80%. 
"WITH    BYRD    AT    THE    SOUTH    POLE"    (Para.) 

KOOSEVELT— (1.591).  35c  Sic.  2nd  week.  Other  at- 
tractions:    Musical    short,   comedy,    newsreel.     Beauti- 


Death,  Where's  Thy  Sting? 

A  ham-and-egR  actor  recently  stead- 
ied himself  on  the  edge  of  a  Times 
Square  skyscraper  with  a  desire  to 
end  it  all. 

"Come  back,"  called  a  sympathetic 
director  who  happened  along  at  the 
crucial  moment,  "you  have  everything 
to  live  for.     Why  die?" 

The  actor  insisted,  but  the  director 
finally  convinced  him  to  wait  until 
they  talked  things  over.  "Life  ain't 
so  worse,"  he  opined. 

The  intended  suicide  relented.  For 
15  minutes  life  was  discussed  in  all  its 
chameleon  aspects.  They  delved  deep- 
ly into  the  intricacies  of  the  show 
business.  They  then  arose — and  both 
jumped  off. 


Eddie  Dowling 
Pulls  Big  Crowds 
In  Providence 


Providence — Eddie  Dowling's  popularity 
pulled  big  business  to  the  RKO  Albee  and 
hit  the  high-water  mark  for  the  house's 
summer  gross,  clicking  around  $11,000, 
which  is  about  100%.  Dowling  was  feted 
by  the  state  and  city,  and  various  lodges 
held  theatre  parties  during  the  week. 

Loew's  State  held  up  well  at  $20,000  with 
"Big  House,"  while  the  Paramount  found 
"With  Byrd  at  the  South  Pole"  strong  at 
$13,200.  The  Majestic  and  RKO  Victory, 
showing  "The  Devil's  Holiday"  and  "Good 
Intentions,"  were  about  normal. 

Weather:     Clear,   cool. 

Opposition:  Legit:  Carlton,  stock,  bicycle  races. 
Films:  Paramount,  "With  Byrd  at  the  South  Pole"; 
RKO  Victory,  "Good  Intentions" ;  Loew's  State,  "Big 
House";  Majestic,  "Devil's  Holiday";  RKO  Albee, 
"Women  Everywhere." 
"WITH    BYRD    AT    THE    SOUTH    POLE"    (Para.) 

PARAMOUNT— (2,300),  15c-50c,  7  days.  Other  at- 
tractions: "Don't  Believe  It,"  "Dresden  Dolls,"  Par- 
amount news,  Joe  Alexander's  organlogue.  Gross: 
$13,200.     Rating:    110%. 

"DEVIL'S  HOLIDAY"   (Paramount) 

MAJESTIC— (2,400),  15c-50c,  7  days.  Other  attrac- 
tions: "Heart  Breaker,"  "Belle  of  the  Night,"  "Bath 
Time  at  Zoo,"  Paramount  news.  Gross:  $10,500. 
Rating:    95%. 

"BIG   HOUSE"    (M-G-M) 

LOEW'S  STATE— (3,800),  15c-50c,  7  days.  Other 
attractions:  Our  Gang  comedy,  second  Hungarian 
rhapsody,  Sportlight,  organlogue.  Gross:  $20,000. 
Rating:    95%. 

"GOOD    INTENTIONS"    (Fox) 

RKO  VICTORY— (1,600),  15c-50c,  7  days.  Other  at- 
tractions: "Independence  Day,"  "Ranch  House 
Blues,"  Paramount  news.  Gross:  $18,200.  Rating: 
90%. 

"WOMEN    EVERYWHERE"    (Fox) 

RKO  ALBEE— (2,300).  25c-75c,  7  days.  Other  at- 
tractions: Eddie  Dowling  and  four  acts  of  vaude. 
Gross:    $11,000.    -Rating:     100%. 


McLeod  Gets  Contract 

Hollywood — Norman  McLeod,  for  many 
years  a  writer  and  more  recently  a  director, 
has  been  given  a  directorial  contract  by 
Paramount. 


ful    business   still   holding  no.     Gross:    $32,800.     Rating: 
160%. 

"NOTORIOUS   AFFAIR"    (F.   N.) 

STATE-LAKE— (2,776),  35c-75c,  7  days.  Other  at- 
tractions: Five  acts  vaudeville,  novelty  short,  news- 
reel.      Gross:    $19,800.      Rating:     75%, 

"BIG    POND"    (Paramount) 

UNITED  ARTISTS— (1,700).  35c-85c,  2nd  and  final 
week.  Other  attractions:  Comedy,  newsreel,  nov- 
elty short.  Dropped  badly  in  its  second  week  and 
replaced  by  "Song  o'  My  Heart"  (Fox).  Gross: 
$13200.     Rating:    60%. 

"RICHEST    MAN    IN    THE    WORLD"    (M-G-M) 

WOODS— (1,166).  35c-75c,  1st  week.  Other  attrac- 
tions: Comedy,  cartoon,  newsreel.  Picture  clicked 
with  the  family  trade  and  building  now  on  word-of- 
mouth   plugging.     Gross:    $20,100.     Rating:    175%. 


July  12,  1930 

All  Boston  Town 

Goes  Wild  Over 

South  Pole  Film 


Boston — Seldom  does  a  film  playing  day 
and  date  in  two  houses,  even  though  they  be 
first  runs,  blow  the  lid  clean  off  the  top,  but 
that's  just  what  happened  with  Publix's 
Olympia  and  Uptown,  where  "With  Byrd 
at  the  South  Pole"  was  screened.  The  Olym- 
pia grossed  $28,000  for  205%  and  the  Up- 
town went  it  better  with  $24,500  for  210%. 
These  two  records  are  likely  to  stand  as 
house  records  for  some  time. 

"Big  House"  at  Loew's  State  did  splen- 
did business  in  what,  with  the  exceptions 
noted,  may  be  termed  a  rather  dull  week. 
It  grossed  $22,000  for  110%,  the  result  of 
heavy  newspaper  advertising  and  newspaper 
tie-ups.  "Florodora  Girl,"  which  played  at 
Loew's  State  a  couple  of  week's  ago  for 
grosses  well  above  average,  came  back  for 
another  Boston  showing  at  Loew's  State 
and  did  95%. 

Other  downtown  houses  did  a  typical 
mid-summer  business,  more  or  less  spotty 
and  nothing  to  brag  about.  The  holiday 
was  a  life-saver  in  many  instances. 

Weather:    Fair  and  warm. 

Opposition:  Metropolitan  with  "Border  Legion"  and 
a  good  stage  show  with  plenty  of  music  and  dancing; 
Keith-Albee,  "Alias  French  Gertie,"  vaudeville;  Keith 
Memorial,  "Bride  of  the  Regiment" ;  Loew's  State, 
"Big  House";  Loew's  Orpheum,  "Florodora  Girl"  for 
a  second  showing  in  three  weeks;  Olympia  and  Up- 
town, "With  Byrd  at  the  South  Pole,"  playing  day 
and  date,  "Young  Desire,"  Park;  "Shadow  of  the 
Law,"  Scollay  Square;  "Swing  High,"  playing  day 
and  date  at  Fenway  and  Modern;^  "All  Quiet  on  the 
Western  Front,''  Sth  week,  Majestic. 

"BORDER    LEGION"    (Paramount) 

METROPOLITAN— (4,350),  25c-60c,  7  days.  Other 
attractions:  "Fred  Waring  and  his  Pennsylvanians, 
stage  show,  comedy,  lounge  dancing,  Paramount 
news.     Gross:    $30  000.     Rating:    90%. 

"ALIAS     FRENCH    GERTIE"     (RKO) 

KEITH-ALBEE— (2,500).  25c-60c,  7  days.  Other  at- 
tractions: Jack  Osterman  and  other  vaudeville,  RKO- 
lians,  Sportlight,  Pathe  news.  Gross:  $16,500.  Rating: 
85%. 

"BRIDE  OF  THE  REGIMENT"    (First  National) 

KEITH  MEMORIAL— (2,800),  30c-65c.  7  days.  Other 
attractions:  Organ  specialties,  Sportlight,  comedy, 
Pathe   news.     Gross:    $21,000.     Rating:    90%. 

"BIG    HOUSE"    (M-G-M) 

LOEW'S  STATE— (2.700),  30c-50c.  7  days.  Other 
attractions:  Comedy,  Hearst  Metrotone  news.  Gross: 
$22,000.     Rating:    110%. 

"FLORODORA   GIRL"    (M-G-M) 

LOEW'S  ORPHEUM-(3,100),  25c-50c,  7  days. 
Other  attractions:  "Gems  of  M-G-M,"  vaudeville, 
comedy,  Hearst  Metrotone  news.  Gross:  $19,000. 
Rating:    95c%. 

"WITH    BYRD    AT    THE    SOUTH    POLE"     (Para.) 
(.Playing  dav  and  date  with  the  Uptown) 
OLYMPIA—  (2,500),    25c-50c,    7    days.     Other    attrac- 
tions:      Comedy,     Paramount     news.      Gross:     $28,000. 
Rating:    205%. 

"WITH  BYRD  AT  THE  SOUTH  POLE"  (Paral) 

(Playing  day  and  date  with  the  Olympia) 
UPTOWN— (2,000),    25c-60e,    7    days.     Other    attrac- 
tions:      Comedy,     Paramount     news.      Gross:     $24,500. 
Rating:    210%. 

"YOUNG    DESIRE"    (Universal) 

PARK— (800),  25c-50c  7  days.  Other  attractions: 
Universal  talker  news.    Gross:  $4,500.   Rating:   90%. 

"ALL   QUIET   ON   THE   WESTERN    FRONT"    (U.) 
MAJESTIC     (1,800),    50c-$2.   6   days.     Gross:    $4,500. 
Rating:    75%.      (Fifth    Week) 

"SHADOW  OF  THE  LAW"   (Paramount) 
SCOLLAY  SQUARE  -(1,800),  25c -50c,  7  days.    Other 
attractions:     Seven     vaudeville     acts,     comedy.     Para- 
mount   news.      Gross:    $11,000.      Rating:    80%.    (Played 
last   week  at   the  Olympia  and   Uptown.) 

"SWING  HIGH"    (Pathe) 
(Playing  date  anit  date  with  Modern) 
FENWAY— (1,800)    25c-50c,    7    days.      Other    attrac- 
tions:    Comedy,     Paramount     news.       Gross:     $10,500. 
Rating:    85%. 

"SWING  HIGH"   (Pathe) 

MODERN— (800).  25c-50c.  7  days.  Other  attrac- 
tions: Comedy,  Paramount  news.  Gross:  $5,000. 
Rating:    S5%. 


July  12,  1930 


Motion    Picture    News 


31 


Sound  Strengthens  Grip  of  U.  S.  on 
Swedish  and  Czechoslovakian  Markets 


Fans  Want  the  Real  Stuff,  Not 

Synthetic  Synchronized 

Versions 


Washington  —  Sound  has  helped  rather 
than  hinder  American  films  in  at  least  two 
European  countries,  Sweden  and  Czecho- 
slovakia, where  prestige  of  U.  S.  product 
has  been  enhanced  by  advent  of  talkers. 

Despite  strong  attempts  to  block  the  run 
of  American  films,  Swedish  fans  supported 
the  new  movement  so  staunchily  that  the 
opposing  forces  backed  down  to  defeat.  This 
is  made  known  by  the  United  States  Gov- 
ernment in  the  fifth  installment  of  a  survey 
of  film  conditions  in  all  European  countries, 
full  report  of  which  is  appearing  regularly 
in  Motion  Picture  News. 

American  films,  in  a  neck-and-neck  race 
with  German  product  for  supremacy  in 
Czechoslovakia  are  running  leaps  and  bounds 
ahead  of  the  Teutonic  pictures.  As  in  the 
case  of  Sweden,  sound  has  given  added 
prestige  to  U.  S.  product,  although  syn- 
chronized versions  do  not  receive  as  warm 
a  reception  as  straight  talkers  in  either 
country. 

Both  Sweden  and  Czechoslovakia  are 
showing  a  progressive  attitude  toward  the 
building  of  a  film  industry,  unlike  other 
neighboring  countries.  The  countries  are 
following  the  trend  in  larger  countries  of 
building   modern   theatres. 

The  discussion  of  conditions  in  Norway 
is  continued  below  from  a  preceding  is- 
sue, followed  by  full  reports  of  Czecho- 
slovakia and  Sweden : 

NORWAY 

By  MARQUARD   H.  LUND 
American    Commercial    Attache,    Oslo 

(Continued  from  a  preceding  issue) 

Gross  receipts  from  the  245  Norwegian  the- 
atres amounted  to  about  12,500,000  crowns 
($3,350,000)  in  1929.  Of  these,  103  theatres 
owned  by  municipalities  showed  receipts  of 
11,237,734  crowns  ($3,010,511).  Control  of  the 
principal  theatres,  therefore,  is  entirely  in  the 
hands  of  the  various  communities.  Some  of  the 
few  remaining  independent  houses — Colloseum 
and  Kinopalaet  in  Oslo,  and  the  Rosenberg  in 
Trondhjem — were  taken  over  by  the  respective 
communes  during  the  year.  Although  each 
commune  manages  its  own  theatres,  Kommu- 
nernes  Film  Central,  Oslo,  is  considered  as  the 
center  of  affairs  for  all  communes  and  un- 
doubtedly has  considerable  influence  and  is 
consulted  on  important  decisions. 

American  film  prestige  seems  to  hold  up  well 
with  the  public,  as  is  indicated  by  financial  re- 
turns. The  press  considers  most  American 
films  inferior  to  European  production  from  an 
artistic  point  of  view,  owing  probably  to  a 
difference  in  taste.  Sound  films  with  much 
American  slang  are  not  suited  for  the  market. 
On  the  other  hand,  musical  comedies  with  at- 
tractive settings  and  all-talking  mystery  plays 
would  make  American  sound  films  probably 
more  popular.  The  German  sound  picture  "At- 
lantic" has  been  playing  to  full  houses. 

The  further  development  of  sound  films  is 
rather  promising,  considered  from  the  point 
of  view  of  the  public.  Most  of  the  opposition 
comes  from  professional  critics,  who  prefer 
the  silent  film,  and  a  certain  political  element, 
which  is  opposed  to  commune  operation  of  _  the 
theatres  and  quotes  the  sound  film  installations 


FILMS  CENSORED  DURING  1929  IN  CZECHOSLOVAKIA 

Educational  News  and 

Dramas  Comedies  and  Cultural        Advertising  Total 

Country    of    Origin      Num-         Length  Num-     Length  Nun-    Length    Num-    Length  Num-  Length 

ber         in  Meters     ber     in  Meters        ber    in  Meters    ber     in  Meters  ber  in  Meters 

United    States     274           544,620  376        286,782  94          36,760        203          56,488  947  924,650 

Germany     136           326,262  72        126,055  213        110,020        130         34,785  551  597,122 

Czechoslovakia     29             70,405  7          15,640  101          60,232        267          68,960  404  215,237 

France      32             88,090  6           8,010  52          15,675          96         23,447  186  135,222 

Great    Britain    17             40,240  8          10,065  *14          *4,095            1               185  40  54,585 

Soviet    Russia    24             46,560  1            2,070  7            6,435            3            2,475  35  =7,540 

Austria     6              13,705  6           8,800  31            2,585            1               420  44  25,510 

Denmark      4           9,180  4           3,985          8  13,16i 

Other   countriest    9             21,720  1               790  7           9,620           1               240  18  32,370 

Total     527         1,151,602  484        467,392  523        249,407        702        187,000  2,233  2,055,401 


including  10   films  having  a   total  of  2,800  meters  of  Canadian   origin. 
jMostly  Italy  and  Norway. 


as  an  example  of  poor  business  judgment.  Nor- 
wegian text  is  shown  for  the  benefit  of  those 
who  do  not  understand.  English  or  German. 
A  surprisingly  large  number  of  people  are 
familiar  with  English  and  German,  however, 
but  have  difficulty  in  understanding  typically 
American  idioms.  For  the  same  reason,  Ameri- 
can jokes  and  humor  are  not  always  under- 
stood. 

Additional  theatres  will  probably  be  wired 
for  sound  film  during  1930.  The  present  cost 
of  installation  is  considered  too  high,  however. 
A  reduction  in  price  should  widen  the  market 
somewhat. 

No  production,  no  expansion  in  studios,  and 
no  adverse  legislation  is  contemplated  for  1930. 

SWEDEN 

By   T.   O.  KLATH 
American     Commercial    Attache,    Stockholm 

During  1929  there  was  a  continuation  of  the 
trend  toward  larger  and  more  modern  motion 
picture  theatres  in  Sweden.  Seven  new  houses 
with  a  combined  seating  capacity  of  about 
4,000  were  opened  during  the  year.  A  few  the- 
atres  were  reconstructed,  but  the  number  of 
seats  added  was   insignificant. 

About  60  theatres  had  been  equipped  with 
sound  film  installations  at  the  end  of  February, 
1930,  and  others  are  being  added  slowly.  Most 
of  the  large  houses  have  completed  their  in- 
stallations, and  the  new  equipment  is  now  go- 
ing into  the  smaller  provincial  theatres.  That 
the  sound  film  has  conquered  the  Swedish  mar- 
ket is  best  indicated  by  the  fact  that  Roda 
Kvarn,  a  first-run  theatre  in  Stockholm,  an- 
nounced some  months  ago  by  Aktb.  Svensk 
Filmindustri  as  "the  permanent  home  of  the 
silent  film,"  will  soon  have  a  sound  apparatus 
installed. 

Of  these  60  wired  theatres,  20  have  Ameri- 
can equipment,  27  Nordisk  equipment  of  local 
manufacture,  and  11  Klankfilm. 

Svensk  in  Commanding  Spot 

A  total  of  seven  purely  Swedish  feature  pro- 
ductions were  either  planned  or  started  during 
the  year  and,  in  addition,  five  were  to  be  made 
in  cooperation  with  other  European  producers. 
Of  these,  eight  are  silent  and  four  have  both 
silent  and  sound  versions.  Aktb.  Svensk  Film- 
industri so  far  has  released  only  one  synchron- 
ized film,  this  being  "Sag  Det  i  Toner"  ("Say 
It  With  Music").  This  'feature  is  reported  to 
have  cost  about  150,000  crowns  ($40,000),  and 
the  sound  part  was  made  in  Berlin.  Six  silent 
feature  films  were  released.  The  average  cost 
of  the  Swedish  silent  features  may  be  estimated 
at  from  80,000  to  125,000  crowns  ($33,500) 
each,  but  it  is  impossible  to  obtain  definite  in- 
formation as  to  the  investment  in  films  made  in 
cooperation   with   other   European   producers. 

Film  production  in  Sweden  is  dominated  by 
Aktb.  Svensk  Filmindustri,  which  in  1929  start- 


ed production  or  planned  about  10  feature  films. 
In  addition,  two  features  are  now  being  made 
by  two  individuals,  one  of  them  being  pro- 
duced in  a  Danish  studio.  Swedish  sound  short 
subjects  have  not  yet  appeared,  but  it  is  planned 
to  start  production  soon. 

The  only  Swedish  sound  film  produced  and 
released  so  far  was  made  by  the  Tobis  sys- 
tem. There  is  but  one  film  studio  of  impor- 
tance in  Sweden,  located  at  Rasunda,  a  suburb 
of  Stockholm,  and  owned  by  Svensk  Filmin- 
dustri. It  recently  completed  the  installation  of 
Tobis  equipment   for  making  sound  pictures. 

America  in  Lead  There,  Too 

According  to  the  trade,  approximately  350 
feature  films  were  censored  for  release  during 
1929,  and  of  this  total  approximately  75  per 
cent  were  American.  Swedish  features  were 
next  in  importance.  The  following  statistics, 
compiled  by  the  official  censor,  cover  all  pic- 
tures censored  during  1929  and  indicate  to 
some  extent  the  types  and  origin  of  films :  The 
total  number  of  films  (original  and  copies) 
examined  during  1929  was  .4,781,  including 
2,665  features,  short  subjects,  etc.,  and  2,116 
nature  pictures,  news  reels,  etc.  The  total  of 
4,781  included  1,974  original  copies  and  2,807 
duplicate  copies.  Of  the  total  number,  1,987 
were  from  Sweden,  2,053  were  from  the  United 
States,  and  741  were  from  other  foreign  coun- 
tries. The  Swedish  figure  appears  so  large  be- 
cause it  includes  a  large  number  of  news  reels. 

The  total  length  of  film  examined  (including 
originals  and  duplicates)  amounted  to  3,862,841 
meters,  of  which  3.294.171  meters  represented 
features,  short  subjects,  etc.,  while  568,670  me- 
ters represented  news  reels,  nature  pictures,  etc. 
Originals  examined  were  1,224,620  meters  in 
length  and  copies  2,638,221  meters.  Of  the  to- 
tal length  of  film  examined,  633,845  meters 
originated  in  Sweden,  2,202,979  in  the  United 
States,  and  1,026,017  in  other  foreign  countries. 
Only  76,086  meters  of  film  were  altogether 
banned  by  the  censor,  while  about  two-thirds 
of  all  film  censored  were  forbidden  for  children 
under   16  years  of  age. 

During  1929  American  producers  supplied 
practically  all  of  the  sound  films  released  in 
Sweden.  Since  the  beginning  of  1930  a  few 
German  sound  films  appeared,  and  most  of 
these  met  with  success.  Silent  versions  accom- 
panied the  American  pictures  in  nearly  all 
cases,  exceptions  beine  the  revue  subjects,  op- 
erettas,  and  exclusively  singing   pictures. 

Sound  Aids  U.  S.  Pictures 

The  advent  of  sound  films  created  a  great 
deal  of  interest  on  the  part  of  the  Swedish  pub- 
lic. At  first  the  theatres  showing  sound  films 
were  filled  with  people  who  came  out  of  curi- 
osity. However,  a  large  percentage  of  the  pub- 
lic immediately  became  keenly  interested  in 
(Continued  on  page   34) 


32 


Motion    Picture    News 


July  12,  1930 


HE'S  such  a  fascinating  fellow  that  even  if 
he  weren't  the  well  known  movie  star  that 
he  is,  there  would  be  many,  many  women  who 
would  think  him  quite  grand.  He's  amusing,  good 
looking,  and  he  certainly  must  have  a  way  with 
him,  judging  from  the  number  of  Hollywood 
girls  who  just  can't  get  him  out  of  their  minds. 

Every  so  often  he's  rumored  engaged  to  some 
one.  He  never  denies  it  until  people  begin  to 
take  the  idea  seriously,  and  then  he  just  steps  out 
of  the  Romeo  role  and  in  a  few  months  a  new 
Juliet  is  heard  from. 

What  the  public  and  even  his  charmed  ladies 
don't  know  is  that  the  handsome  hero  is  a  mar- 
ried man  and  has  been  for  many  years.  He  joined 
the  benedict  class  in  the  obscure  days  of  his 
career  and  the  break-up  came  before  he  at- 
tained any  prominence  at  all.  He  paid  his  wife 
a  monthly  allowance,  and  as  his  popularity 
grew  he  was  always  acclaimed  as  one  of  the 
most  eligible  of  the  movie  bachelors.  It  was 
too  late  to  do  anything  about  the  mistake.  In 
the  meantime,  the  wife  refused  to  go  away  and 
get  a  quiet  divorce.  She  isn't  interested  in  any 
one  else  and  she  sees  to  it  that  hers  is  a  good 
sized  share  of  his  earnings.  She  lives  in  luxury, 
to  which  she  was  never  accustomed,  and  the 
poor  man  lives  in  a  terrible  fear  that  some  day 
his  matrimonial  past  will  bob  up  before  the 
public.  And  then  won't  that  make  headlines — 
N.  Y.  Graphic. 


P"fe *J  saV 


Probably  the  zvorst  that  can  be  said 
against  that  not  conspicuously  successful 
movement  to  salvage  prosperity  is  that 
too  many  men  expected  too  much  of  it. 
Some  of  its  spokesmen  were  ill-advised 
to  express  their  hopes  in  the  language 
of  conviction.  But  it  would  be  far  worse 
if  we  now  allowed  disappointment  to  up- 
set our  nerves. — Wall  St.  Journal. 
*     *     * 

Jim  Tully  is  through  panning  actors. 
.  .  •  He  is  an  actor  himself  now. — 
N.  Y.  American. 


From  Hollywood  comes  another  tale  concerning 
Arthur  Caesar.  Mr.  Caesar,  perhaps  through  care- 
lessness, was  invited  to  a  party  being  given  by  a 
prominent   producer. 

During  the  evening  Caesar  was  in  rare  form.  They 
say  he  didn't  stop  talking  for  a  minute  and  his 
remarks  spared  no  one.  Finally  he  decided  to  leave. 
While  walking  downstairs  the  host  called  his  pet  dog 
and  led  him   to   one  side — away   from  Caesar. 

"Are  you  afraid  the  dog  will  bite  me?"  asked 
Caesar. 

"No,"  replied  the  producer,  "I'm  afraid  you'll  bite 
the   dog." — jV.    Y.    News. 

*  *     * 

Dorothy  Mackaill  has  been  dropped  from  the 
cast  of  "River's  End"  to  make  way  for  Evelyn 
Knapp,  a  Broadway  show  girl  who  is  a  com- 
paratively recent  habitue  of  the  mad  movie 
whirl.  Dorothy's  constant  bickerings  with  the 
Warners  over  one  thing  and  another  have  got 
her  morale  down  to  an  ebb  where  it  needs  look- 
ing after,  and  she's  standing  perilously  near  to 
that  threshold  marked  exit. — N.  Y.  News. 

*  *    * 

Biographies  of  film  magnates  are  not 
always  to  be  taken  seriously,  as  they 
usually  come  under  the  head  of  publicity. 
— Baltimore  Sun. 


Lowdown  on  Censorship 

"Nobody  in  the  movie  industry  re- 
ally wants  to  do  away  with  censor- 
ship," according  to  Judge,  which  be- 
lieves that  "the  customer,  when  he 
hears  about  it,  feels  that  he  is  get- 
ting three-star  stuff. 

"The  producer  believes  his  works 
really  need  censoring.  Only  the  censor 
knows  that  he  is  fooling  the  public. 
If  the  producer  really  wanted  to  be 
sophisticated,  he  could  do  what  Caball 
has  done — talk  over  their  heads." 


Kill  It? 

The  United  Artists  publicity  depart- 
ment, in  a  communique,  reveals  that 
Gloria  Swanson  sings  "Love  Is  Like 
a  Song"  in  her  next  picture,  "What  a 
Widow!"     The   press   item  concludes: 

"It  is  expected  that  this  song  will 
do  for  love  what  the  Stein  Song  did 
for  the  University  of  Maine." 


THE  talkies  continue  to  make  things  difficult 
for  the  extras.  That  is,  for  one  class  of 
extra,  which  in  time  should  disappear. 

He  is  the  eternal  hanger-on,  who  has  no 
special  qualifications  for  picture  work,  for 
talkies  especially,  and  whose  only  hope  of  em- 
ployment is  the  infrequent  mob  scene. 

In  silent  pictures  this  type  could  find  plenty 
of  work,  and  the  fact  that  he  was  uneducated, 
untalented,  could  not  speak  distinctly,  made  lit- 
tle difference. 

Today  he  drifts  from  one  casting  office  to 
another,  seeking  work  in  vain,  and  existing  in 
semi-starvation.  Eventually  the  fear  of  the 
wolf  will  drive  him  to  seek  more  certain  em- 
ployment.— Baltimore  Sun. 

*  *    * 

Warner  ("Fu  Manchu")  Oland,  who 
was  only  a  Swede  factory  hand  in  New 
Britain,  Conn.,  some  years  ago,  re- 
ceived the  key  to  the  city  there  last 
week  when  he  arrived  to  straighten 
out  his  citizenship  papers. — N.  Y. 
Graphic. 

*  *     * 

Marital  Matters:  Pauline  Frederick,  thrice  wed  and 
divorced,  is  now  the  wife  of  Hugh  Chisholm  Leigh- 
ton,  a  big  business  man.  .  .  .  Lloyd  Hamilton  has 
been  ordered  to  pay  his  former  wife  $10,000  alimony. 
Now  that  Al  Santell.  the  director,  is  divorced,  he's 
paying  heaps  of  alimony.  .  .  .  Francis  X.  Bush- 
man is  behind  in  his  to  the  tune  of  $53,000  and  nat- 
urally   the    former    wife    has   brought    suit. — Film    Fun. 

*  #      * 

The  Hays  organization  is  to  be  commended 
for  its  efforts  to  introduce  some  degree  of  re- 
spectability into  film  advertising.  If  we  could 
believe  the  advertisements  that  appear  i/i  the 
papers  now  the  greatest  motion  picture  ever 
made  appears  regularly  each  week.  The  adver- 
tisement writers  have  an  astounding  command 
of  adjectives  and  no  respect  whatever  for  the 
truth. — Film  Spectator. 

*  *     * 

Doris  Kenyon,  zvho  used  to  be  a  great 
favorite  not  long  ago,  is  finding  it  hard 
sledding  to  stage  a  comeback. — N.  Y. 
Telegraph. 

*  *     * 

They  are  still  reviving  old  Chaplin  films  and 
they  draw  well.  In  fact,  the  only  "old-time" 
movies  that  are  worth  a  cent  in  the  box-office 
are  the  comedies  of  Chaplin,  Keaton,  Fairbanks 
and  Griffith. — Judge. 

*  *     * 

Literal  enforcement  of  blue  laws  emphasizes  the 
flaws  in  such  statutes  as  no  other  course  of  action 
can  do.  Yet  legislatures  fail  to  repeal  or  amend 
these  absurdly  out-of-date  regulations.  And  then 
we  poke  fun  at  Europe  for  keeping  up  harmless  and 
picturesque   medieval    customs! — V.    Y.    Post. 


00  YOU'RE  from  Hollywood,  eh? 
O      Well,  well,  well ! 

Purty  rough  town,  that,  eh  ?  Ha  Ha !  Nothing 
quite  and  peaceful  about  it  like  Pleasantown, 
here,  is^  there?  Wild  parties  and  extra  girls, 
cracky  if  that  ain't  the  modern  Babylon.  Jazz, 
gin  and  janes,  eh?  Ha  ha!  Well,  them  that 
has  artistic  instincts  has  got  to  give  'em  a  little 
exercise.  Art  for  art's  sake  is  my  motto.  But, 
sa-ay,  is  it  true  about  all  these  dope  parties? 
Do  they  really  go  around  half  naked?  Can  a 
girl  get  along  in  pictures  without — well,  you 
know.  And  so  on,  far  into  the  night.  And  far 
into  the  day.  That's  what  the  traveling  artiste 
gets  when  the  natives  spot  the  word  "Holly- 
wood" on  his  luggage ;  on  the  hotel  register. 
Questions.  Questions.  Inquiries.  —  Talking 
Screen. 

*  *     * 

Some  one  has  suggested  that  minia- 
ture golf  courses  be  put  in  the  aisles  of 
theatres  where  business  wasn't  so  good. 

"But,"  says  Harry  McCoy,  scenarist, 
"that  wouldn't  be  so  good  because  the 
people  walking  out  on  the  show  would 
get  in  the  way  of  the  players." — Los  An- 
geles  Record. 

*  *     * 

Gary  Cooper  and  Lupe  Velez  have  drifted.  .  .  . 
Mavis  King,  the  Club  Abbey  doll  peddler,  is  pout- 
ing at  Jack  Oakie.  .  .  .  Although  Norma  Talmadge 
and  Joe  Schenck  are  sharing  lares  and  pennates 
again,  their  friends  will  tell  you  the  arrangement  is 
for  the  present  strictly  companionate.  .  .  •.  Co- 
lumbia Pictures,  convinced  that  "The  Criminal  Code" 
would  be  a  Pulitzer  play,  spent  thousands  of  dollars 
preparing  publicity  material  emphasizing  that  fact, 
and  now — such  a  headache!  .  .  .  Despite  what  you 
hear,  Rudy  Vallee's  engagement  at  the  Villa  Vallee 
has  cost  him  close  to  ninety  grand.  .  .  .  What 
extremely  youthful  musical  comedy  star  has  a  son 
at  West  Point?  .  .  .  Busby  Berkeley  will  lure  over 
100  grand  per  annum  on  a  two-year  contract  to  direct 
flickers. — N.    Y.   Graphic. 

*  *      * 

How  long  are  Canadians  going  to 
allow  Hollywood  to  misrepresent  their 
country  (in  Northwest  mounted  police 
films)  to  the  outside  world? — Van- 
couver Daily  Province. 

*  *    * 

The  banking  and  industrial  magnates  may 
imagine  that  they  hold  the  upper  hand  over 
the  film  executives,  but  some  day  they  will 
wake  up  and  discover  that  their  upper  hand 
is  all  wet.  The  movie  barons  are  really  laugh- 
ing up  their  sleeves  at  the  banking  interests, 
playing  them  for  suckers  and  getting  away 
with  it. 

Some  day  these  highly-touted  industrial  giants 
will  come  out  of  their  trance,  pull  the  movie 
racket  apart  and  find  out  what  makes  it  tick. 
They  will  pay  a  high  price  for  their  ignorance 
and  oversight.  There  will  be  a  day  of  reckon- 
ing and  that  day  is  not  far  off.  Most  of  the 
big  film  concerns  are  loaded  down  with  expenses 
and  overhead  that  has  been  piled  on  them  dur- 
ing the  past  two  prosperous  years,  but  which 
can  not  possibly  be  carried  much  further  un- 
der present  business  conditions.  But  wait  until 
the  industrial  giants  try  to  get  rid  of  some  of 
these  financial  burdens.— Film  Mercury,  Holly- 
wood. 

*  *     * 

Broadway  thinks  that  Harry  Rich- 
man-Clara  Bow  business  is  less  con- 
vincing than  ever.— N.   Y.  Journal. 


July  12,  1930 


Motion   Picture    News 


that 


£ftedfl 
*/W  <Sif¥ed 


33 

W  INFIELD  SHEEHAN  declares  there  will 
be  fifty  brand  new  stars  within  the  year.  A 
rival  chieftain  whispers,  confidentially,  that  by 
1932  no  single  one  of  the  old,  familiar  faces  will 
be  seen  upon  the  screen. 

It  is  not  so  much  that  stars  of  the  silent  night 
fade  with  the  dawn  of  sound.  It  is  the  bitter 
struggle  of  age  against  youth,  now,  for  the  first 
time,  apparent  in  the  movies.  In  their  'teens  and 
twenties  the  present  crop  of  cinema  satellites  first 
set  foot  along  the  fame  and  fortune  route.  Now 
sadly,  they  are  in  middle  life.  The  screen  calls 
for  romance.    And  romance  must  be  young. 

But  the  old-timers  have  known  the  golden  age 


of  pict 


BALANCED  programs,  more  variety,  better 
acting  and  better  stories  will  furnish  the 
trend  of  the  business  in  the  next  year.  Perhaps 
there  will  be  a  slight  preponderance  of  comedy. 
***In  this  year's  production  there  will  be  no 
wild  rushes  to  imitate  the  outstanding  successes 
and  thus  glut  the  theatres  with  pictures  of  one 
plot  under  each  of  seven  or  eight  trademarks. 
The  outstanding  feature  of  next  year's  talkie 
fare  is,  to  me,  the  almost  total  decline  of  the 
birth-rate  of  personalities. 

Talkies  and  color  brought  more  realism  to 
the  screen. ***Synthetic  stars  flopped  altogether. 
The  period  we  have  passed  through  has  been 
one  of  disillusionment  for  the  public. 

To  compensate  for  shattered  faith  in  many 
matinee  idols,  they  found  entertainment  more 
varied. — C.  Graham  Baker  in  N.  Y.  Eve. 
World. 

*  *     * 

Hollywood  is  as  much  a  slave  to  fashion  as  the 
rest  of  the  world.  It  has  many  quaint  customs  of 
its  own,  and  follows  not  a  few  fads  as  blindly  as  any 
other  community.  Some  of  these  are  a  little  sur- 
prising. 

One  is  the  custom  of  being  late.  Especially  to  par- 
ties.    And    just    as    especially    to    premieres. 

So  persistently  has  Hollywood  developed  this  habit 
that  now  it  is  practically  an  all-night  job  to  attend 
an    opening. 

Lateness  to  the  point  of  rudeness  is  simply  the 
fashion.— Picture  Play. 

*  *      * 

Bebe  Daniels  is  as  full  of  surprises 
as  a  second-hand  automobile.  For 
years  she  was  speedy  Bebe,  the  pack- 
age of  pep.  Toward  the  end  of  her 
silent  career  she  went  dramatic,  and 
that  was  pretty  bad.  Then  came  not 
only  the  dawn,  but  the  talkies.  And 
along  with  them  came  Bebe,  a  singing 
Bebe,  a  Bebe  who  knew  her  high  C's 
as  well  as  her  low  Gee's. — Baltimore 
Sun. 


Too  many  theatres  are  closing  their  doors.  .  .  . 
Something  should  be  done  to  keep  these  theatres 
open.  All  over  the  country  this  same  situation  is 
being  duplicated.  The  industry  can  ill  afford  to  have 
these  theatres  closed.  Yet  it  is  asking  the  impossi- 
ble to  expect  an  exhibitor  to  continue  operating  at  a 
loss.  There  are  many  causes  for  a  theatre  closing, 
none  of  which  but  could  be  corrected.  High  rentals, 
diminishing  patronage  .  .  .  and  all  of  these  diffi- 
culties if  attended  by  the  proper  degree  of  co- 
operation could  be  eliminated.  It  is  up  to  the  in- 
dustry at  large  to  help  keep  these  little  fellows 
going.  In  _  some  instances  it  is  conceded  that  a 
theatre  is  just  in  the  wrong  spot,  but  a  majority  of 
the  theatres  shutting  down  could  be  kept  running  if 
only  a  little  heroic  treatment  were  used. — M.  P. 
Record.    Seattle. 

*  *      * 

Our  industry  will  spend  thousands  in  an 
endeavor  to  heal  a  breach,  but  only  a 
few,  very  few  are  wise  enough  to  con- 
sider   the    prevention    angle. — Canadian 

Digest,  Toronto. 

*  *     * 

Critics  and  patrons  shy  away  from  Russian 
movies  because  they  carry  propaganda.  While 
this  is  perfectly  true,  it  is  a  matter  of  what 
sort  of  propaganda  you  prefer.  No  American 
movie  ever  delineates  poverty,  graft,  or  abnor- 
mality as  it  exists  in  our  cities.  You  can't 
imagine  a  Hays  company  filming  "Revelry,"  the 
drama  of  the  Harding  administration.  Holly- 
wood propaganda  is  just  as  constant  as  Mos- 
cow's ;  the  only  difference  is  that  it  meets  with 
more  approval. — Judge. 


Diplomacy  (?) 

Hollywood— William  Seiter,  film  di 
rector,  is  building  a  miniature  golf 
course  right  off  Hollywood  Boulevard, 
and  within  two  blocks  of  Warner 
Brothers  theatre.  And  Seiter  is  direct- 
ing for  Warners  out  at  First  National! 


THE  big  studios  have  finally  come  to  the 
conclusion  that  the  glorious  era  of  the 
cinema  revue  is  on  its  last  legs.  They  have 
been  reluctant  to  admit  this  fact,  and  probably 
would  not  do  so  even  now  were  it  not  for  the 
forceful  manner  in  which  the  box  office  is 
demonstrating  the  public  reaction  against  this 
form  of  screen  entertainment. 

It  is  a  cruel  blow  to  Hollywood  producers, 
for  the  studios  were  able  to  knock  out  these 
song-and-dance  films  with  as  little  mental  strain 
as  it  takes  to  make  an  average  "Western" 
melodrama. — Film  Mercury,  Hollyivood. 
*     *     * 

The  proverbial  camel  would  have  an 
easy  task  in  walking  through  the  eye  of 
a  needle  in  comparison  with  an  inquisi- 
tive visitor  gaining  entrance  to  a  stage 
where  sound  pictures  arc  made  in  Holly- 
ivood, behind  barriers  more  impenetrable 
than  the  Hindenburg  line. — St.  Louis 
Post  Dispatch. 


These    Charming   People: 

Samuel  Shipman,  the  playwright,  is  best  liked  be- 
cause he  can  stand  for  a  lot  of  kidding  and  ribbing, 
but  he  permits  himself  to  be  "represented"  on  Broad- 
way  by    the   most   brazen   phonies. 

Harry  Richman's  warbling  and  sense  of  humor 
is  a  perfect  combination,  but  he  is  suffering  from 
Clara    Bow   poisoning   again. 

There  probably  isn't  a  better  writer  in  America 
than  H.  L.  Mencken,  but  he  wears  collars  that  were 
in   style   25   years   ago. 

The  movie  execs  who  hired  Vivienne  Segal,  the 
nightingale,  are  powerful  and  wealthy,  but  they  do 
not  know  the  people  they  engage,  holding  up  a  film 
ten  days  to  look  for  a  singer,  when  Miss  Segal,  who 
is   a    good   actress,    is    a   better   prima    donna! 

Norma  Talmadge  is  one  of  our  favorite  chin-emac- 
tresses,  but  she  gets  people  to  tell  newspapermen 
that  everything  is  Take  at  her  house,  and  then  goes 
places  with  Gilbert  Roland. 

Rudy  Vallee  is  all  right,  at  that,  and  you  may 
quote  us,  but  he  invariably  says  to  them:  "Live  for 
the  moment,  my  dear." 

Amos  'n'  Andy  carry  their  great  success  gracefully 
and  they  have  excellent  bridge  work,  but  their  shoes 
squeak. — TV.    Y.  Mirror. 

*      *      * 

Mae    Murry    isn't    Irish    at   all    but 
Jewish. — Film  Fun. 


The   Silver   Platted   Screen* 

Clara  Bow  earned  plenty  of  money  at  Paramount, 
but  she  didn't  get  it  all.  She  had  to  give  some  to 
B.  P.  Schilberg  because  her  personal  contract  with 
him  forced  her  to.  .  .  .  Buddy  Rogers,  the  sole 
surviving  member  of  the  Paramount  school,  was 
receiving  only  $400  a  week  on  the  day  his  fan  mail 
broke  Valentino's  record.  .  .  .  Alice  White  has 
been  a  full-fledged  star  for  some  time,  yet,  when 
she  first  became  one  her  salary  was  only  $500  a  week. 
She  was  worth  far  more.  .  .  .  Jack  Oakie  is  still 
under  contract  to  Wesley  Ruggles. — Talking  Screen. 
*      *      * 


ures.  The  life  and  laughter  of  the  studios 
— the  fun  of  film-making  before  the  domina- 
tion by  bankers  and  big  business.  The  dee;) 
purse  of  picture-land  has  been  lavishly  open 
to  them.  They  have  basked  in  warmer  adula- 
tion than  any  set  of  heroes  in  history.  Times 
have  changed.  They  should  be  willing  to  take 
a  final  bow.  To  make  way  for  youth. — Talking 
Screen. 

*  *    * 

Zukor  and  Laemmle,  the  movie 
moguls,  have  definitely  ended  a  long 
palship.  .  .  .  One  of  the  provisions 
Jack  Gilbert  made  for  having  Jim 
Tully  appear  with  him  in  his  next 
chin-ema  (they  would  have  you  be- 
lieve) is  that  he  be  allowed  to  "whip" 
Tully  in  it.  .  .  .  The  preview  of  the 
Byrd  film  did  not  contain  shots  of 
Russell  Owen,  the  Times  correspon- 
dent, which  were  cut  in  after  inquisi- 
tive spectators  asked  questions. — Win- 
chell  in  A7.   Y.  Mirror. 

*  *     * 

Sidney  Blackmer  and  his  squaw,  Leonore  Ulric, 
aren't  so  pleased  with  each  ijther.  .  .  .  United 
Artists  did  not  renew  Harry  Richman's  contract. 
When  a  Hollywood  gentleman  turns  home  from  a 
long  trip  and  finds  his  wife  in  the  arms  of  another 
man,  according  to  a  Hollywood  wit,  he  has  to  be  very 
careful.      It    may   be    her    new    husband. — Film    Fun. 


Joe  Frisco,  of  vaudeville  fame  and 
now  out  in  Hollywood  for  the  movies, 
pulled  this  one:  "I  hear  Georgie  Jessel 
sold  his  film  contract  for  $60,000.  I 
saw  his  picture  and  I  believe  if  he 
had  held  out,  they  would  have  given 
him  $80,000."— Los  Angeles  Herald. 


It  has  long  been  accepted  parloi-roon.  entertainment 
to  blame  everything  from  corn-borer  epidemics  to 
unemployment  on  Hollywood,  and  the  old  school 
intellectual  cannot  get  through  a  speech  without  a 
curling  of  the  lip  in  the  general  direction  of  the 
Pacific   Coast. 

As  a  rule,  this  condescension  annoys  me,  but, 
brothers,  today  I  admit  all.  No  tabloid,  no  water- 
front, no  hip-exhibit  ever  struck  me  with  such  a 
sickening  impact  as  a  movie  called  "The  Divorcee." 
I  did  not  read  "Ex-Wife,"  from  which  this'  movie  took 
its  story,  but  I  cannot  believe  that  the  quondam 
anonymous  author  who  so  successfully  leaped  from 
boudoir  to  typewriter  ever  put  together  a  string  of 
words  as  shocking,  coarse,  and  nauseating  as  the 
shadowy  interpretation  of  the  screen.  Before  this 
mawkish  outburst  you  can  only  blush,  stammer  and 
whisper  that  the  movies  are  just  in  their  infancy, 
and  it's  getting  to  be  an  unhealthy  childhood.  Here 
is  your  Macfadden  school  of  art,  a  patent  medicine 
with  an  artistic  label,  a  thing  as  incongruous  as  a 
hairv-chested    floor-walker. — Lorentz    in    Judge. 


Interest  Runs  High 

Los  Angeles— "It  just  never  was  to 
be,"  is  what  Mrs.  Irene  Day  is  re- 
ported to  have  said  about  her  daugh- 
ter Alice's  romance  with  Jack  Cohn. 

Despite  their  long  courtship— lasting 
more  than  five  years  —  the  wedding 
bells  will  not  peal  this  summer,  as 
planned. 

The  insiders  attribute  the  break  to  a 
disagreement  over  future  financial  ar- 
rangements. 

Mr.  Cohn  is  a  pawnbroker! 


34 


Motion    Picture    News 


July  12,  1930 


American  Sound 
Films  Increase 
U.  S.  Prestige 


(Continued  from  page  31) 

sound  films,  and  the  attendance  at  theatres 
snowing  this  type  of  film  increased  over  the 
previous  year.  In  the  larger  cities  a  surpris- 
ingly large  number  of  people  are  able  to  under- 
stand sufficient  English  to  enjoy  American  dia- 
logue if  it  is  not  too  idiomatic.  Considerable 
criticism  is  heard  regarding  American  sound 
films  that  have  been  rescored  to  any  extent. 
Furthermore,  it  is  claimed  that  American  films 
have  entirely  too  much  dialogue  and  too  little 
action.  One  result  of  the  American  sound 
films  has  been  to  increase  the  interest  in  the 
study  of  foreign  languages,  particularly  Eng- 
lish. The  introduction  of  sound  pictures  also 
has  tended  to  obviate  the  seasonal  character- 
istic of  the  market ;  most  theatres  in  the  past 
have  closed  for  about  three  months  in  the 
middle  of  summer. 

The  American  film  industry  undoubtedly  in- 
creased its  prestige  in  Sweden  during  1929, 
although  there  were  many  difficulties  on  ac- 
count of  the  sound  feature.  Certain  local  in- 
terests have  endeavored  to  slow  up  or  block 
the  introduction  of  American  sound  films,  but 
have  met  with  little  or  no  success  so  far  as 
the  general  public  is  concerned.  On  this  ac- 
count, however,  many  owners  of  smaller  thea- 
tres have  delayed  the  purchase  of  sound  equip- 
ment. Some  time  ago  an  important  daily  news- 
naper  in  Stockholm  arranged  a  reader  refer- 
endum on  sound  films.  The  replies  received 
were  highly  unfavorable  to  American  sound 
films.  On  the  other  hand,  audiences  in  some 
theatres  have  been  given  cards  on  which  to 
state  whether  they  thought  the  particular  film 
shown  would  have  been  more  enjoyable  in  a 
silent  version.  The  results  of  these  straw 
votes  have  been  overwhelmingly  in  favor  of 
sound  pictures. 

Svensk  Filmindustri  controls  one  or  more 
first-run  theatres  in  each  of  the  35  largest 
towns  throughout  the  country  and  also  is  the 
only  factor  of  importance  in  local  production. 
Its  operations  during  1929  involved  the  erec- 
tion of  a  few  additional  theatres  and  the  in- 
stallation of  sound  equipment  in  many  of  its 
houses.  It  is  the  best  customer  in  Sweden  of 
American  film  companies. 

Swing  Toward  Sound  On 

In  general,  it  may  be  stated  that  an  increas- 
ing number  of  Swedish  film  houses  will  be 
equipped  with  sound  apparatus  during  1930. 
There  is  some  objection  to  the  high  prices 
charged  for  certain  makes  of  apparatus,  al- 
though it  is  generally  admitted  that  the  Ameri- 
can apparatus  reproduces  sound  better  than 
competitive  products. 

It  is  believed  that  Swedish  film  production 
during  1930  will  be  about  the  same  as  in  1929. 
Plans  are  discussed  for  making  _  German  and 
other  foreign-language  sound  versions  of  a  few 
Swedish  feature  films  during  1930.  It  is  re- 
ported that  two  American  companies  plan  to 
produce  sound  features  in  Swedish  by  using 
Swedish  actors.  Probably  about  half  of  the 
Swedish  feature  production  during  1930  will 
have  both  sound  and  silent  versions,  while  the 
other  half  will  be  only  silent. 

There  is  no  legislation  proposed  that  would 
in  any  way  affect  the  interests  of  American 
film  companies. 

CZECHOSLOVAKIA 

By   DR.   ALOIS   BROFT 
Office    of    Commercial    Attache,    Prague 

During  1929  the  number  of  motion  picture 
theatres  in  Czechoslovakia  was  increased  by 
50  with  an  average  capacity  of  440,  or  a  total 


CZECHOSLOVAK  THEATRES  BEING  WIRED  FOR 
SOUND  AT  END   OF    1929 


Name 


Location 


500 
730 
550 


650 
350 


Hollywood    Pi-ague    

Skaut     Prague    

Central     Kralove  Hradic   

Kammeriichtspiele  Liberec        (Reichen- 

berg)    

Olympia     Teplice-Sanov    

Stadtkino     Jablonec  n.  M.  (Gab- 

lonz  a.  d.  Neissa). 
Elite     Karlovy        Vary 

(Karlsbad)     520 

Metropol    Warnsdorf     700 

Edison     Brno     430 

Dopz    Brno     400 

Odeon    Moravska   Ostrava..    450 

Adlon    Bratislava    1,000 

Redoute    Bratislava     900 

Urania    Bratislava     820 


Seating       Type  of 
Capacity  Equipment 


American 
American 
Edibell 

Klangfilm 
ilangfilm 


400  Klangfilm 


Klangfilm 
Klangfilm 
klangfilm 
American 
Klangfilm 
American 
American 
American 


increase  of  22,000  seats.  Apart  from  a  few 
rebuilt  theatres  in  smaller  towns,  all  of  these 
were  new  and  constructed  expressly  for  mo- 
tion picture  performances.  In  Prague  12  cine- 
mas with  a  total  seating  capacity  of  9,820  were 
completed  during  the  year.  These  figures  rep- 
resent a  decrease  as  compared  with  1928,  when 
about  150  new  theatres  were  put  in  operation. 
This  is  ascribed  to  the  fact  that  the  total  seat- 
ing capacity  of  motion  picture  theatres  more 
than  covers  present  requirements.  This  is  true 
particularly  as  regards  Prague,  where  the  num- 
ber of  first-run  theatres  has  been  growing  at 
such  a  rate  and  the  competition  is  so  keen  that 
the  initiated  speak  of  an  imminent  crisis  which 
may  manifest  itself  late  in  the  summer  of  1930 
by  a  number  of  cinemas  having  to  close  down. 
It  is  thought  by  many  that  only  financially 
strong  theatre  owners  will  be  able  to  survive 
a  slack  season,  with  undiminished  operating  ex- 
penses accompanied  by  materially  lower  re- 
ceipts. 

U.  S.  Lead  Insured 

According  to  the  preliminary  statistics  cov- 
ering motion  picture  films  consored  by  the 
Czechoslovak  authorities  during  1929,  274  dram- 
as, 376  comedies  (mostly  short  subjects),  94 
educational  and  cultural  films,  and  203  news 
reels,  a  total  of  947  films  with  a  length  of  924,- 
650  meters,  were  imported  into  Czechoslovakia 
from  the  United  States.  This  compares  very 
favorably  with  1928,  when  803  American  films 
having  a  total  length  of  887,130  meters  were 
imported. 

The  second  most  important  supplier  of  mo- 
tion picture  films  to  Czechoslovakia  was  Ger- 
many with  136  dramas,  72  comedies,  213  edu- 
cational and  cultural  films,  and  130  news  reels, 
a  total  of  551  films  with  a  length  of  592,122 
meters.  Then  follow,  in  order  of  importance, 
France  with  186  films.  Great  Britain  with  40. 
Soviet  Russia  with  35,  Austria  with  44  (mostly 
short  cultural  films),  and  other  countries 
with  26. 

The  total  number  of  films  imported  into 
Czechoslovakia  and  censored  during  1929  was 
1,829,  with  a  total  length  of  1,840,164  meters, 
as  comoared  with  1,610  films  and  a  total  length 
of  1,666,054  meters  in  1928. 

As  regards  the  number  of  sound  films  im- 
ported into  Czechoslovakia,  it  must  be"  borne 
in  mind  that  the  first  sound  film  was  shown  on 
Aug.  15,  1929,  and  that  the  number  of  theatres 
wired  for  sound-film  reproduction  increased. 
The  imported  sound  films  were  almost  exclu- 
sively of  American  origin  and  included  16  fea- 
ture films  having  a  total  length  of  43,410  me- 
ters, 25  news  reels  having  a  total  length  of 
8,120  meters,  and  ?3  short  films  (songs,  music. 
etc.)  having  a  length  of  7.260  meters. 

The  American  sound  films  censored  for  re- 
lease during  the  latter  half  of  1929  totaled  74. 
having  a  total  length  of  58.790  meters.  In  ad- 
dition, three  German  short  sound  films  (two 
films  by  the  Tobis  conimny  and  one  by  Ufa) 
having  a  total  length  of  480  meters  were  shown. 

As  a  rule,  sound  feature  films  are  imported 
with  silent  versions,  so  that  the  distributors 
can  sell  them  to  theatres  which  are  not  yet 
enn'rined  for  sound  film  reproduction. 

The    condition    of    th;   Czechoslovak   motion 


Germany  Falling 
Behind  U.  S.  in 
Competition  Fight 


picture  market  during  1929  was  favorable  for 
American  pictures,  which  not  only  maintained 
their  prestige,  but  again  gained  ground  against 
the  German  competition,  which  was  rather  se- 
vere in  1928.  During  1929  Germany  exported 
to  Czechoslovakia  a  smaller  number  of  dramas 
and  comedies  (208  films  452,000  meters  in 
length  in  1929  as  compared  with  224  films 
508,000  meters  in  length  in  1928),  while  the 
imports  of  such  films  from  the  United  States 
increased  considerably  (650  films  with  a  total 
length  of  832,000  meters  in  1929  as  against 
635  films  with  a  total  length  of  713,000  meters 
in  1928).  The  competition  of  other  countries 
and  domestic  production  were  minor  factors. 

The  increased  popularity  of  American  films 
was  to  some  extent  due  to  the  introduction 
of  sound  films.  The  Czechoslovak  public  re- 
ceived them  with  enthusiasm  and  filled  the 
sound-equipped  cinemas  in  spite  of  substantially 
increased  entrance  fees.  The  cinema  owners 
are  thus  far  satisfied  with  the  financial  results, 
there  is  very  little  competition  at  present,  and 
the  novelty  attracts  large  crowds.  The  exhibi- 
tors point  out  that  actual  sound  films  are  in 
great  favor,  whereas  silent  films  with  a  syn- 
chronized version  are  regarded  less  favorably, 
being  called  "movies  with  phonograph  accom- 
paniment," and  attract  a  much  smaller  public. 

As  stated  above,  28  more  theatres,  including 
10  in  Prague,  will  shortly  be  equipped  for 
sound  films.  Of  course,  most  of  these  are  the 
large  first-run  theatres,  since  the  smaller 
houses  can  not  as  yet  afford  the  expense  of 
installing  sound-reproducing  apparatus.  The 
further  development  will  also  force  the  sec- 
ond-rate cinemas  to  change  over  to  sound  films, 
owing  to  the  fact  that  the  American  produc- 
tion is  largelv  devoted  to  sound  films  and  that 
the  present  high  prices  for  silent  films  are 
increasing  as  a  result  of  the  shortage^  begin- 
ning to  be  manifest  on  the  local  market. 

Although  one  American  make  of  sound  ap- 
paratus is  leading  the  market  and  is  considered 
the  best,  the  German  Klangfilm  apparatus  is 
second   in  importance,  owing  to  its  low  price. 

The  plans  of  the  Czechoslovak  film  producers 
are  as  yet  rather  indefinite,  the  more  so  since 
domestic  film  companies  do  not  wish  to  invest 
much  monev  in  silent  pictures  under  present 
circumstances.  It  is  expected  that  the  cooper- 
ation between  the  domestic  and  foreign  film 
producing  companies  will  be  extended,  partic- 
ularly with  a  view  of  turning  out  Czech  sound 
films,  since  there  is  no  sound  film  studio  in 
Czechoslovakia. 

The  domestic  film  producers  are  handicapped 
creatlv  by  a  lack  of  properly  equipped  studios, 
there  being  at  present  only  one  regular  studio. 
Recently  an  effort  was  made  to  create  a  joint 
movement  for  the  purpose  of  erecting  a  mod- 
ern studio  which  could  also  serve  for  sound 
film  production.  Since  private  financial  means 
are  not  adequate,  a  government  subsidy  would 
be  sought.  To  date,  the  project  is  very  in- 
definite and  has  not  proceeded  beyond  a  gen- 
eral  discussion. 

The  Czechoslovak  government  does  not  ap- 
pear to  have  plans  inimical  to  American  motion 
picture  interests,  nor  is  there  any  prospect  for 
an  early  change  in  the  present  situation.  No 
action  was  taken  by  the  Czechoslovak  govern- 
ment on  the  film  law  which  was  drafted  in 
1928  for  the  purpose  of  introducing  a  quota 
system  on  foreign  films ;  the  domestic  film  pro- 
ducers are  showing  no  further  interest,  and 
as  the  distributors  and  the  theatre  owners  were 
never  very  enthusiastic,  it  may  be  assumed  that 
the  bill  has  been  abandoned. 


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PRESENTING 
IN  THE  FIELD  OF  CONSTRUCTION 

Ever  hear  of  white  glass  as  a  means  of  achieving  new  and 
striking  decorative  effects?  The  Fox  in  Spokane  has  it  all 
figured  out.  Described  and  treated  pictorially  in  The 
Showman. 

Increasing  income  by  adding  to  the  theatre  building  as  the 
neighborhood  commands.  A  Publix  idea  with  Chicago  as  the 
testing  ground. 

Now  it's  escalators  in  the  theatre.  Another  Publix  innovation 
and  part  of  its  new  model  for  neighborhood  houses;  the  pro- 
posed Paramount  in  the  Windy  City. 

A  BOMBSHELL  FROM  ROXY 


The  staunch  champion  of  stage  shows  in  the  picture  theatre 
changes  his  mind.  What  he  thinks  should  be  of  interest  to 
showmen  everywhere. 

PATENTS:    A  NEW  DEPARTMENT 

Ray  Belmont  Whitman,  patent  expert,  in  this  issue  joins  the 
staff  of  contributing  editors.  Among  other  things,  he  will 
answer  all  questions  pertaining  to  patents.  Without  obligation 
to  the  reader. 

EXHIBITION  GETS  BETTER 

The  laboratories  of  the  world  are  devising  improved  equipment 
to  raise  the  level  of  exhibition.  The  Society  of  M.  P.  Engineers, 
in  its  progress  report,  explains  what  the  scientists  are  unearthing. 

OTHER  FEATURES 

Include  Lesson  Seven  of  the  Projectionists'  Round  Table,  a 
Government  analysis  of  equipment  possibilities  in  Australia,  a 
discussion  of  new  equipment  now  reaching  the  market. 

The  Showman  section,  a  special  department  devoted  to  the  equipment,  building  and 
operation  of  the  theatre  plant,  is  published  once  a  month  as  a  regular  feature  o) 
Motion  Picture  News.  Motion  Picture  News  Publication.  Editorial  and  General 
Offices:  729  Seventh  Avenue,  New  York  City.  Thomas  C.  Kennedy,  Manager  of 
Equipment  Advertising.  Chicago  Office:  tiarry  E.  Holquist,  Central  West 
Representative,  910  So.  Michigan  Avenue,  Phone:  Harrison  2431.  Los  Angela 
Offkc:    Hotel   Roosevelt.    Hollywood. 


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.1/  o  t  i  o  n    P  i  c  I  ii  r  e    N  e  w  s 


July  12,  1930 


What  the  interior  of  the  Pontages  in 
Hollywood  looks  like.  The  sweep  of 
the  theatre,  as  illustrated  here,  was 
camera-ed  from  the  extreme  left  of  the 
auditorium. 


The  Camera  on 
A  Jaunt  Thru 
An  Ace  Theatre: 
The  Pantages  In 
Hollywood 


The  grand  lobby  is  a  thing  of  beauty. 
The  richness  of  detail  and  decoration 

is   illustrated  here. 


July  12,  1930 


Motion    Picture    News 


37 


The  stage  of  this  theatre 
has  been  designed  to  ac- 
commodate stage  flays  or 
•wide  films,  as  the  trend 
may  dictate.  Note  the 
charm  of  the  murals  above 
the  proscenium. 


The  comfort  and  charm  of  the  promenade,  as  caught  by  the  cam- 
eraman.    An  effort  at  lavishness,  tempered  by  dignity,  was  made 
and  apparently  achieved. 


II  here  milady  may  beautify  herself  amid   modernistic 

surroundings.       This    is    the    cosmetic    room    of    the 

Pontages. 


38 


Motion    Picture    News 


July  12,  1930 


Study  of  proposed  Fox  Theatre  at  Spokane,  Wash.  Robert  C.  Reamer  of  Seattle  is  the  architect. 


White  Glass  for  New  Effects 

An  Innovation  With  Which  the  Fox,  Spokane,  Proposes  to  Experiment 


r>  POKANE— New  uses  of 
^\  marble,  metal  and  glass, 
particularly  white  glass,  in 
theatre  construction  together 
with  innovations  in  exterior  ef- 
fects are  to  characterize  the  Fox 
Spokane  to  be  built  here. 

The  exterior  is  to  be  treated, 
as  H.  B.  Franklin  describes  it. 
"with  frankness  of  profile  and 
material."  Marble  and  metal 
will  be  utilized  in  the  first  ston 
and  concrete  above,  with  careful- 
ly placed  detail  which  will  com- 
ply with  the  finished  form  of  the 
structure.  Ten  decorative  pan- 
els on  the  exterior  of  the  build- 
ing will  commemorate  what  the 
circuit  considers  the  ten  greatest 
films  ever  produced. 

A  series  of  large  windows  on 
Monroe  Street  will  reveal  from 
the  street  a  view  of  the  lounge, 
and  of  the  ceiling  of  the  foyer. 
The  display  sign  will  revolve 
u]  ii m  the  corner  of  the  theatre, 
like  a  modernistic  lighthouse, 
topped  with  flashing  jewel  lights. 

One  grand  foyer,  running 
from  Sprague  Ave.  to  First  Ave. 
will  have  a  staircase  which  as- 
cend- to  the  lounge;  which  is  in 
reality  a  mezzanine  to  the  foyer. 
I  In  design  is  modern,  with  the 
use  of  white  glass  illumination. 
The  ornamentation  will  be  in 
In'Ldit  colors,  but  emphasizing 
black.  The  balcony  will  be 
reached   Erom  the  lounge  by  an 


As  a  Decorative  Motif  for  a  New  Modernistic 
Theatre  in  the  Pacific  Northwest 


The   interior  of  the   theatre  as  the   architect   envisions  it.   The 
decorative  scheme  will  he  predominantly  black,  livened  by 
brighter  colors. 


easy  ramp.  The  railing  of  the 
stairway  is  to  be  of  etched  glass 
and  ornamental  silver. 

The  interior  of  the  auditorium 
will  be  approximately  120'  feet 
square,  with  a  shallow  balcony 
which  will  afford  full  sight  of 
the  orchestra  and  give  those  oc- 
cupying gallery  seats  the  feeling 
of  being  a  part  of  the  main  audi- 
ence. 

The  problem  of  the  proper 
acoustics  is  believed  solved  after 
the  manner  of  the  treatment 
evolved  in  the  major  studios, 
where,  whenever  possible,  tin 
walls  are  draped.  Beautiful  and 
heavy  drapes  will  cover  the  walls 
of  the  Spokane. 

The  proscenium  arch  is  de- 
signed to  be  a  center  of  interest 
with  strength  of  detail.  Flank- 
ing it  will  be  the  organ  grilles 
and  the  exits,  all  treated  in  the 
modern  manner.  Over  the  cen- 
ter of  the  arch  will  be  a  sunburst 
composed  of  colored  glass  in 
modern  masses,  indirectly  lighted 
from  behind,  and  incorporating  a 
ventilating  grille  of  unusual  pat- 
tern. Radiating  from  the  sun- 
burst will  be  a  great  fan  of  bold 
colors.  The  whole  design  will 
combine  an  impression  of  resl 
fulness. 

Robert  C.  Reamer,  Seattle  ar- 
chitect, has  developed  the  plans 
for  this  unique  theatre. 


July  12,  1930 


Motion    Picture    News 


39 


Add  to  Theatre 
As  Neighborhood 
Grows;  New  Slant 


C CHICAGO— Publix  set  a  new  style  for 
.  its  neighborhood  houses  in  the  con- 
■^  struction  here  of  the  Gateway,  located 
nil  the  northwest  side  of  Chicago.  The  the- 
atre, which  seats  2,000,  was  opened  June 
27.  Other  neighborhood  houses  to  be  con- 
structed will  he  patterned  after  the  general 
plan   of  the   Gateway. 

The  house  differs  from  other  large  Pub- 
lix units  here  in  that  in  two  particulars  it 
has  been  designed  a-  much  for  the  future 
expansion  of  the  neighborhood  in  which 
it  is  located  as  for  its  immediate  require- 
ments. The  original  theatre  unit  now  in  use 
does  not  include  the  store  fronts  shown  in 
the  architect's  drawing.  Publix,  however, 
has  acquired  title  to  the  Lawrence  Avenue 
property  adjoining  the  theatre  entrance  so 
that,  with  the  expansion  of  the  neighbor- 
hood, ten  store  units  may  be  built  onto  the 
present  theatre  building  without  interrup- 
tion of  the  theatre's  functioning.  These  units 
may  be  three  stories  in  height  and  may  lie 
added  in  separate  groups  as  well  as  in  a 
block  of  ten,  as  the  commercial  growth  of 
the  neighborhood  warrants. 

Large  Stage  Eliminated 

A  second  interesting  provision  for  future 
requirements  to  he  found  in  the  Gateway 
is  the  elimination  of  a  large  stage.  The  stage 
space  at  present  provides  only  for  the  screen 
and  sound  room,  as  the  house  will  he  con- 
ducted initially  on  an  all-talking  program 
exclusively.  If,  in  the  future,  the  theatre's 
patronage  warrants  a  change  in  the  policy 
to  include  stage  presentations,  a  full-size 
stage  can  he  constructed  at  moderate  cosl 
and  without  encountering  construction  prob- 
lems  of  any  kind. 

This  has  been  made  possible  by  acquisi- 
tion of  additional  property  at  the  rear  of 
the  auditorium.  At  tin-  outset  it  will  be 
utilized  for  parking  space  for  the  theatre's 
patrons,  hut  a  portion  of  this  space  will  al- 
ways he  immediately  available  when  and  if 
need  for  stage  construction  arises.  The 
original  sound  room  possesses  a  stage  effect, 


This  architectural  study  of  the  new  Gateway,  Chicago,  shows  maximum  expansion 

possibilities  of  the  theatre.     The  unit,  as  it  now  stands,  does  not  include  the  store 

fronts  to  the  left  of  tin-  theatre  entrance. 


with  its  sides  and  back  decorated  in  a  gar- 
den treatment,  with  statuary,  etc. 

The  general  design  of  the  Gateway  is 
Italian  Renaissance,  with  an  atmospheric 
type  auditorium.  It  was  designed  by  C.  W. 
and  George  L.  Rapp,  architects  of  Chicago 
and  New  York. 

Barrel  Vault  Ceiling 

The  ticket  lobby  is  lavishly  decorated  in 
imported  colored  marble.  The  grand  lobby, 
likewise  designed  in  marble,  is  60  feet  in 
length.  35  feet  in  width  and  40  feet  in 
height.  Its  ceiling  is  of  a  barrel  vault  style, 
semi-  modernistically  decorated.  Walls  are 
furnished  with  mirrors  and  have  been  fin- 
ished in  bronze  and  decorative  painting.  At 
the  end  and  right  side  of  the  lobby,  which 
runs  diagonally  to  the  foyer,  is  the  grand 
staircase  which  turns  within  a  large  niche 
at  the  inner  lobby  to  give  access  to  the 
mezzanine  foyer  which,  likewise,  has  been 
treated  in  the  grand  lobby  manner.  From 
the  mezzanine  level  other  flights  of  stairs 
lead  to  the  balcony  foyer,  public  rooms  and 
tunnels. 

The  mirrors  and  etched  ornaments  which 
decorate  the  grand  lobby  side  walls  enhance 


a  general  color  scheme  of  golden  tone.  Many 
of  them  are  emphasized  by  their  brilliant  col- 
ors. The  spirit  of  design  is  thoroughly  mod- 
ern here  as  in  the  balance  of  the  fore  part 
of  the  house  where,  as  in  the  ticket  lobby 
and  individual  foyers,  painted  canvas  ceil- 
ings and  painted  wall  ornaments  are  fea- 
tured. In  addition,  specifically  chosen  furni- 
ture and  bric-a-brac  of  brilliant  colors  and 
fabrics  conform  with  their  modernistic 
background. 

Atmospheric  Color 

In  the  auditorium  proper. a  sky  effect  lias 
been  so  arranged  that  different  hues  and 
different  atmospheric  color  effects  are  ob- 
tained. These  effects  originate  at  the  floor 
and  surround  the  entire  auditorium.  This 
innovation,  unlike  the  conventional  arrange- 
ments of  sky  effects,  contributes  to  a  defi- 
nite illusion  of  a  widened  auditorium.  Por- 
ticos, colonnades,  trees,  flowers  and  garden 
furniture  play  an  important  part  in  the  side 
wall  decoration  scheme,  as  shown  in  the  ac- 
ci  impanying  illustration. 

On  the  main  floor,  in  addition,  are  a 
number  of  small  lounges,  wash  rooms,  rest 
rooms  and  manager's  offices.  Rooms  of  this 
i  Continued  on  page  72) 


Illustrating  decorative  detail  of  the  auditorium's  sidewall. 


40 


.1/  o  I  i  o  n    P  i  c  t  it  r  c    N  e  ws 


Jidx  12,  1930 


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Photographed  at  the  opening  of  the   Paramount,  Providence,    The  illumination  is  furnished  by   1,700   incandescents.   Directly 
above  the  Publix  trade-mark  is  a  sign   reading  "Paramount"    which   is   38   feet    high,    one    of    the    largest    upright   signs    in 

New   England. 


An  Old  House  Reconstructed 

With  Walls  and  Foundation  to  Play  With,  the  Paramount 
at  Providence  Emerges  as  a  Modern  Theatre 


PROVIDENCE— Coziness  and  inti- 
macy are  the  keynotes  Publix 
strived  for  and  achieved  in  the  new 
Paramount,  which  is  the  reconstructed 
Strand.  Only  the  four  walls  and  founda- 
tion of  the  old  house  were  utilized  for 
the  new  theatre.  Marquee,  lobby,  interior 
posts  and  pillars  have  given  way  to  the 
new  order  of  things,  all  constructed  with 
the  double  aim  in  view.  The  house  seats 
2,300.  Of  these,  1,350  are  in  the  main 
auditorium  and  950  in  the  two  balconies. 
In  achieving  the  effect  of  intimacy,  the 
designer  has  relied  upon  the  width  of  the 
auditorium  to  help  convey  the  impression 
sought.  It  has  been  discovered  and  proved 
by  designers  that  width  of  auditorium 
adds  to  the  feeling  of  intimacy  with  the 
stage,  a  psychological  factor  which  is  hav- 
ing an  important  influence  on  theatre 
construction. 

This  note  is  emphasized  in  the  luxur- 
ious tapestried  corridors,  the  subtly 
lighted  auditorium,  and  the  subdued  vel- 
ours which  grace  the  stage  itself.  Color- 
fid  velour  drapes  of  blue  and  white  upon 
which  are  projected  vari-colored  lights 
during  the  organ  prelude,  help  achieve  the 
intimate  effect.  They  supplant  boxes, 
which  have  been  eliminated. 


The  lobby   o]   tht    Paramount,  showing  "transparencies"  used  for  exploitation   of   coming 
attractions.    The    color   scheme   here    is   odd    with    hangings    of   old    rose. 


July  12,  1930 


Motion    Picture    News 


4: 


An  unusual  feature  is  the  hanging 
lamp  shade  in  the  center  of  the  lobby, 
which  surrounds  a  large  center  pillar 
where  posters  of  coming  attractions  are 
in  transparent  effect.  The  ceiling  is  of 
irridescent  gold.  The  electric  fixture  on 
the  lobby  pillar  supplements  four  other 
light  clusters  hanging  higher  in  the  ceil- 
ing. 

Cove  lights,  with  chronium-plated  re- 
flectors, all  major  equipment,  are  used 
throughout  the  theatre.  The  screen  is  of 
fire-proof  material,  black-bordered,  and 
capable  of  being  extended  to  take  care  of 
the  projection  of  any  size  film.  For  the 
present,  however,  regular  size  pictures 
will  be  shown. 

With  a  depth  of  35  feet  the  stage  is 
unusually  large  and  and  is  fully  able  to 
accommodate  unit  shows  and  vaudeville 
presentations.  Such  offerings,  however, 
will  not  be  attempted  this  summer,  the 
theatre  confining  itself  to  pictures. 

Handling  of  patrons  is  expedited  at  the 
new  Paramount  by  a  "money"  box  of- 
fice, located  on  the  sidew-alk.  and  four 
roped  lanes  which  afford  direct  passage 
to  seats.  The  balcony  is  reached  via  a 
heavily-carpeted  stairway  which  leads  to 
corridors  made  comfortable  by  numerous 
easy  chairs,  divans  and  an  occasional 
chaise  lounge.  Walls  of  the  corridors  are 
studded  with  portraits,  illuminated  with 
indirect  lighting  which  sets  off  the  mural 
design  of  old  rose. 

On  the  mezzanine  floor  is  the  cosmetic 
room,  which  serves  also  as  a  lounge.  The 
men's  lounge  also  is  on  the  floor,  which 
has  old  rose  as  a  predominant  note  and 
fixtures  of  silver  and  gold. 

Green  and  red  is  the  general  color 
scheme  of  carpets  and  rugs  throughout 
the  theatre.  Tapestries  are  of  a  rich, 
greenish  mixture  and  these  entirely  cover 


the  walls  in  the  main  auditorium  and  bal- 
conies. They  combine  beauty  and  useful- 
ness, for  they  aid  greatly  in  absorbing 
sound. 

Tapestried  backs  for  the  chairs  also 
are  employed  for  the  dual  purpose  of 
beautiful  effect  and  the  killing  of  rever- 
beration. This  method  of  handling  the 
problem  of  acoustics  was  extended  to  the 
walls  and  ceiling  which  took  four  weeks 
to  bring  to  their  present  state  of  develop- 
ment. A  huge  dome  in  the  center  of  the 
building  also  is  designed  to  aid  acoustics. 
Other  special  features  to  improve  sound 


have   been   embodied   in   construction   of 
the  house. 

Sells  Cooling  Via nt 

The  booth  is  equipped  with  sliding  pan- 
els which  can  be  closed  in  case  of  fire, 
confining  the  blaze  to  the  projection 
room.  The  organ  is  of  the  elevator  type, 
permitting  it  to  be  raised  to  the  stage 
level  for  recitals,  after  which  it  is  low- 
ered into  the  well,  out  of  sight  of  patrons. 
All  transformers  throughout  the  house 
have  been  changed  and  new  grilles  for 
the   organ   chambers    installed. 


This  "shot"  takes  in  the  stage,  11' urlit-ei 
organ  and  portion  of  the  balcony.  At  either 
side  of  the  stage  are  two  velour  drapes  of 
purple  and  white  against  which  vari-eolored 
lights  are  throzmi  during  organlogue. 


Outside  the  theatre,  the  lights  are  ar- 
ranged in  square  effect,  providing  an  ar- 
resting marquee.  In  addition  to  the  sign 
overhanging  the  front  of  the  house,  used 
for  billing  of  attractions,  there  is  an  addi- 
tional name  upright  38  feet  high.  This 
is  said  to  be  the  largest  sign  in  New 
England.  The  marquee  has  1,700  bulbs, 
while  the  upright  has  3,000  incandescents, 
concentrating  enough  brilliancy  in  light 
to  make  the  theatre  an  attraction-getter 
at  night. 

The  sound  equipment  was  installed  by 
Western  Electric. 

Strung  across  the  top  of  the  lobby,  a 
bit  back  of  the  marquee,  is  a  green  sign 
with  "frosted"  trimmings  which  informs 
the  patron  that  at  all  times  the  tempera- 
ture in  the  new  theatre  is  15  degrees 
cooler  than  the  street. 

All  construction  was  supervised  by  Ju- 
lius Convisor,  of  Boston. 


Close-up  of  the  effective   murals  directly  above   the  stage  of  this  rebuilt   theatre. 


42 


Motion    Picture    News 


July  12,  1930 


How  the  architects,  C.  W.  and  George  L.  Rapp.  envision  the  Paramount ,  Chicago 

Built  With  Moving  Stairs 

Escalator   Designed  as  Feature  of  the  Proposed  Paramount  in  Chicago — 
Stage  Lobby  for  Standees  an  Innovation 


CHICAGO.— New  features  of  in- 
terior and  exterior  lighting,  an 
auditorium  embodying  revolution- 
ary effects,  moving  stairways,  and  a  stage 
lobby  for  the  entertainment  of  standees, 
are  among  innovations  which  will  be  in- 
troduced at  the  Paramount,  to  be  built 
lure  by  Publix.  The  theatre,  it  is  said, 
will  be  the  most  colorful  and  picturesque 
of  the  Publix  houses  in  Chicago. 

A  series  of  luxurious  entrance  lobbies 
will  lead  from  the  main  portal  to  the 
auditorium.  The  first  lobby  will  be 
equipped  with  stage-like  platforms  for 
lobby  entertainment,  and  with  miscellan- 
eous feature  booths.  This  grand  lobby 
will  give  onto  the  grand  rotunda,  which 
will  be  a  hall  of  mammoth  size  and  pro- 
portions. 

In  it  will  be  found  illuminated  water- 
falls and  pools,  sparkling  fountains  and 
garden  features  with  retiring  alcoves.  In 
addition,  it  will  contain  children's  rooms 
comprising  completely  equipped  play- 
grounds and  nurseries.  Amusement 
features  for  adults  which,  the  theatre 
owners  assert,  have  never  before  been  em- 
ployed by  amusement  house  operators, 
will  also  be  located  in  the  grand  rotunda. 

The  hall  will  be  equipped  with  mov- 
ing stairways  giving  access  to  water-side 


lanes,  bridges,  garden  nooks  and  other 
picturesque  lobby  innovations. 

The  grand  rotunda  will  give  onto  an 
orchestra  foyer  which  will  be  elaborately 
decorated  and  furnished,  and  thence  into 
the  auditorium  proper,  which  will  have  a 
seating  capacity  of  3,200. 

The  architects,  C.  W.  &  George  L. 
Rapp  of  Chicago  and  New  York,  state 
that  the  plan  of  this  auditorium  will  be 
totally  different  from  that  of  any  other  in 
existence.  Its  unusual  design  will  be 
based  on  reproductions  of  seaside  and 
tropical  garden  features.  It  will  provide 
dimly  lit  promenades  screened  from  audi- 
torium seats  ;  electrical  dispays,  sunset  ef- 
fects, features  in  action,  and  long  corridor 
vistas  through  tropical  garden  settings,  in 
which  will  be  imported  tropical  birds.  All 
of  these  will  play  a  very  important  part 
in  the  color  scheme  of  this  unusual 
theatre. 

Equipped  for  Wide  Film 

One  of  the  largest  stages  will  be  pro- 
vided, equipped  with  latest  devices  for 
sound  picture  reproduction.  A  large-size 
.screen,  suitable  for  wide  film  use,  will  be 
provided.  Elevating  platforms  and  mov- 
able stage  equipment  will  be  installed  and 
elaborate  stage  shows  will  be  presented 
as  a  regular  policy. 


Obviously,  color  will  play  an  important 
part  in  the  interior  execution.  It  will  be 
matched  on  the  exterior  by  illuminating 
effects.  The  Paramount  will  be  of  an 
unusual  modernized  treatment  of  Italian 
and  French  Baroche,  introducing  other 
style  features  of  modern  and  semi-mod- 
ern motifs. 

The  exterior  will  be  finished  entirely 
in  white  materials,  and  will  be  one  of  vast 
illuminating  possibilities.  An  enormous 
tower  adjoining  the  main  entrance  will 
be  brilliantly  illuminated  at  night  time, 
and  will  serve  as  an  electric  flasher  for 
signs,  searchlights,  beacon  and  decorative 
lights.  A  myriad  of  additional  lighting 
effects  will  follow  the  outlines  of  the 
building  and  the  whole  will  be  bathed  in 
floodlights.  The  tower  will  be  so  ar- 
ranged as  to  be  visible  from  all  parts  of 
Chicago. 

The  site  for  the  Paramount  is  at  Sixty- 
Third  and  Wallace  Sts.,  near  a  busy  south 
side  intersection.  The  main  entrance  will 
be  a  grand  portal,  70  feet  in  width,  on 
Sixty-Third  St. 

An  unusual  feature  of  the  Paramount 
will  be  a  large  automobile  parking  space 
which  will  be  maintained  at  the  rear  oi 
the  theatre.  It  will  accommodate  3.000 
automobiles  and  will  be  brilliantly  illumi- 
(Contthued  on  page  70) 


Motion    Picture    News 


te* 


:I 


I 

COMPLETE    LlWEOF 
"THEATRE  EQUIPMENT 


i 


INSTALLATIONS 
GUARANTEED 


•  - 

EXPERT  ENGINEERING 
SERVICE 


SERVICE 

AT    ALL    HOURS 

* 


OFFICES 
IN  ALL  CITIES 


irtributor  &  World*  Best 

Theatre  Equipment 


APPROVED 


Placing  your  orders  with  Fulton  is  equivalent  to  engaging  a  highly  trained 
Purchasing  Agent — qualified  by  experience  and  expert  knowledge — to  nego- 
tiate your  purchases  of  Theatre  Equipment. 

Because — The  Fulton  Company  is  distributing  agent  for  many  of  the  most 
prominent  manufacturers  in  this  field.  These  manufacturers  and  their  products 
were  all  thoroughly  investigated  in  your  behalf  before  a  single  item  was  recom- 
mended to  you.  Nothing  is  offered  except  that  which  is  approved  and  the 
cost  to  you  is  no  more  than  if  you  were  to  purchase  direct. 

You  are  thereby  spared  the  inconvenience,  time  loss,  and  dissatisfaction 
likely  to  result  from  a  "shopping  around"  procedure. 

There  is  much  to  be  said  in  favor  of  our  single  contract,  single  responsi- 
bility purchase  plan,  considered  from  the  buyer's  standpoint,  not  the  least  of 
which  concerns  the  solid  guarantee  back  of  everything  offered  and  approved 
by  us. 


C.  H.  FULTON 

President. 


E.  E.  F 


BRANCHES  IN  AU- 


<Mtco> 


CH  I C A  G  O 


N  CO. 


KEY     CITIES 


Motion    Picture    News 


WORLDS     BEST    THEATRE   EOU    PME  N 


FULCO  PROJECTOR 
Ernemann  Design 


RIGHT 

from  the 

START 


TIME  has  proven  the  real 
practical  value  of  all 
the  novel  exclusive  features 
which  distinguish  this  ma- 
chine from  all  others,  and 
which  account  for  the 
excellence  of  Fulco  Projector 
performance. 


NO  fundamental  changes 
have  been  made  and 
none  are  contemplated,  be- 
cause —  in  the  opinion  of 
the  most  experienced  projec- 
tionists— it  has  been  RIGHT 
FROM  THE  START. 


E.    E.    FULTON    COMPANY 


Executive  Headquarters:  1018  So.  Wabash  Ave.,  CHICAGO 


C.    H.    FULTON 

President 


CHICAGO      HUH   So.    Wabash    Am-. 
NEW  YORK— 115  W.  45th   St. 
BOSTON— 65    Broadway 
PHILADELPHIA     1337   Vine   St. 


A.    G.    JARMIN 

Treasurer 

BRANCHES 


F.   A.   VAN   HUSAN 
Vice-Pres.   and  Sales   Mgr. 


ATLANTA— 146   Walton    St. 
LOS    ANGELES— Film    Ex.    Bid*. 
Factory — 2001    So.   California   Ave.,  Chicago,   111. 


ST.    LOUIS— 3232    Olive   St. 
MILWAUKEE      151    Seventh    St. 
INDIANAPOLIS— 340   S.    Illinois    St. 
SAN  FRANCISCO-  255  Golden  Gate  Ave. 


jfyjggk 


E.E  FULTON  COMPANY,  COAST6>COAST  DISTRIBUTORS 


Motion    Picture    News 


WORLDS     BEST    THEATRE   EQUIPMENT 


\ 


#-■%  ys  M»tE 


Gone  are  the  days 

of  fluttering  arcs  and  wabbly  volts 

Perhaps  better  than  anyone  else,  the  experienced  projectionist  who 
"grew  up"  behind  the  portholes  appreciates  the  100  per  cent  effective- 
ness of  modern,  trouble-free  G-E  motor-generator  sets. 

He  cannot  fail  to  note  the  improved  construction  both  in  major  and 
minor  features  which  makes  for  longer  life  and  for  steady,  even 
delivery  of  "juice"  even  under  the  stress  of  100  per  cent  overload. 
"Robbing  the  lights"  is  impossible. 

As  exclusive  distributor  of  G-E  motor- generator  sets  in  the 

theatre  field,  the  E.  E.  Fulton  Company,  will  gladly  furnish 

complete  information  on  this  line.    Or,  if  more  convenient, 

address  your  inquiry  to  the  nearest  G-E  office. 


150-10 


GENERAL  ©ELECTRIC 


I 


r 


<-FULCOl> 


E.E  FULTON  COMPANY,  COAST  6>COAST  DISTRIBUTORS 


Motion    Picture    News 


L 


WORLDS     BEST    THEATRE   EQUIPMENT 


I 


I 


T  IVONT  ALWAYS 

REMAIN  BEAUTIFUL 


Fulton  Company  branches  at  Chicago, 
Neiu  York,  Boston,  Philadelphia,  Atlanta, 
St.  Louis,  Indianapolis,  Milwaukee,  San 
Francisco,  and  Los  Angeles,  wilt  gladly  give 
you  information  on  the  subject. 


No  matter  how  beautifully  decorated 
your  theatre  may  appear  now,  it  will 
grow  shabby  and  out-of-date-looking, 
as  time  advances. 

To  offset  this  gradual  fading,  there 
are  many  decorative  details  which  can 
be  pleasingly  improved  from  time  to 
time. 

If  your  theatre  lacks  profitable  patron- 
age, maybe  redecoration  in  modern- 
istic design  and  color  is  the  thing 
needed  to  popularize  it. 

At  any  rate,  we  would  welcome  an  op- 
portunity of  taking  up  the  subject  ot 
decoration  with  you. 


J.    A.    TORSTENSON    &    COMPANY 

CHICAGO   -   -   ILLINOIS 


u 


^FULCO> 


E.E  FULTON  COMPANY,  COASTS  COAST  DISTRIBUTORS 


Motion    Picture    News 


L 


WORLDS     BEST    THEATRE  EQUIPMENT 


Z 


ow. 


•    • 


AndN 

FULTON 

Seating 
Service 


A  Complete 
theatre  equipment  sei^vice 
from  box  office  to  seating 


Civic  Opera  House,  Chicago 

Graham,    Anderson,    Probst 

&  White,  Architects 

One  of  the  many  prominent  houses 
equipped   with   the  type   of  modern 
seating  now  supplied  by  E.  E.  Fulton 
Company. 


•     •     • 


A  chair  of  this  type  was  installed 
in  the  famous  Chicago  Civic  Opera 
House.  Full  upholstered  back, 
spring  edge  seat  and  Moderne 
standards.  A  triumph  in  building 
into  theatre  chairs  maximum  ab- 
sorption values.  Only  one  of  the 
many  E.  E.  Fulton  Company  types 
and      styles      of      theatre      seating. 


To  theatre  owners  and  managers 
E.  E.  Fulton  Company  brings  another 
service  ...  an  extensive  theatre  chair 
department  ...  a  complete  seating  organ- 
ization from  engineer  to  installation  man. 
Now  .  .  .  ready  to  serve  you,  a  group  of 
theatre  seating  experts  .  .  .  and  the  great 
American  Seating  Company  line  of  theatre 
chairs  —  recognized  everywhere  as  the 
most  advanced  in  comfort,  acoustical  and 
durability  features  .  .  .  and  at  no  increase 
in  cost  over  direct  factory  prices. 

The  best  chairs  the  market  affords  .  .  . 
seating  built  to  scientific  posturally  cor- 
rect measurements  —  so  your  audience 
can  sit  comfortably  without  slumping. 
Chairs  that  make  relaxation  enjoyable — 
that  bring  patrons  back  to  your  theatre 
again     and     again.       Acoustically     correct 


chairs  .  .  .  with  sound  absorbing  qualities 
built  into  them  —  that  make  good  sound 
equipment  function  better  —  that  help 
eliminate  rasping  noises,  jumbling  of 
words,  and  bring  to  your  patrons  the 
speaking  or  singing  voice  clearly  and 
undistorted. 

Correct  seating  has  a  direct  bearing  on 
the  number  of  people  that  patronize  your 
theatre  regularly.  If  you  contemplate  build- 
ing a  new  theatre  let  us  show  you  how 
Fulton  Seating  Service  can  build  your 
patronage.  And  if  you  are  operating  an 
old  theatre,  perhaps  reseating  will  pay  for 
itself  in  increased  volume.  All  the  facts 
are  available.  Without  obligation  we  will 
show  you  how  good  modern  seating  will 
bring  patrons  from  the  outside  of  your 
theatre  to  the  inside. 


E.   E.   FULTON   COMPANY 


Complete  Seating  Service  to  the  Theatre  Industry 
General    Offices:    1018   S.   Wabash    Ave.,    Chicago 


BRANCH  OFFICES 

IN  ALL 
PRINCIPAL  CITIES 


jTOJ05l> 


2—  E.E  FULTON  COMPANY,  COAST** COAST  DISTRIBUTORS  JL 


Motion   Picture    N  ezv  s 


WORLDS     BEST    THEATRE   EQUIPMENT 


Display  This  Sign 

for 

Satisfaction 
and  Profit 


WINTER  ALL  SUMMER" 


IS  €©®HM 

AND 

wiaraaiiw  system 


See  your 

FULTON 

Representative 

for 

full  details 

on  the 

new  type 

FAN 

especially 

designed 

for 

'TALKIES" 


Blizzard  Fan  Company 

Omaha,     U.    S.    A. 


GALLAGHER 

Orchestra  Equipment  Company 

616  W.  Elm  St.,  Chicago 


Orchestra  Equipment 


MUSIC  STANDS 

STAGE  AND  PIT 

RESONATORS 

ORGAN  LIFTS 

ORGAN  SEATS 

ORGAN  RACKS 

PIANO  RACKS 

LEADER  STANDS 

STAGE  PLATFORMS 

CHAIRS 

SPECIAL  EQUIPMENT 

AND 

FURNISHINGS 


ALL 
DESIGNS 


AND 

FINISHES 


AUDITEC 

The  Modern 

Decorative      Acoustical 
Corrective     Material 

Auditec  fulfills  so  completely  every  need  for  acoustical 
correction  making  your  auditorium  clear  toned  and  at 
the  same  time  being  capable  of  such  decoration  as  to 
leave  your  house  equally  or  more  beautiful  than  before. 
Acoustical  correction  has  a  direct  result  on  box  office 
profits  and  you  owe  it  to  your  own  desire  for  a  greater 
business  to  have  your  house  analyzed  for  acoustics. 
Auditec   is   low   in   cost,   high    in   results. 

Made  in  Six  Beautiful 
Colors  and  Special  Designs 

Get    in    touch    with    your    own    E.    E.     Fulton    Company 

office  and  have  them  supply  you  with  a  questionnaire. 
No  obligation  is  involved  as  this  engineering  servic  has 
been  arranged  for  you  through  the  E.  E.  Fulton 
Company  firm.  You  will  be  surprised  at  this  new  and 
better    manner    of   acoustical    correction. 

NATIONAL  RUG  MILLS,  Inc. 

Milwaukee  -  -  Wisconsin 

AUDITEC 


Centering   Lens   Mount 

For  Simplex 

Permits    instantaneous    lateral    adjustment    of    lens    to    center 
sound   track   film    picture   on   screen. 

Can  be  attached   in  a  few  minutes  without  cutting,  drilling  or 
machining   mechanism.   Holds   lens   rigid   and   vibrationless. 

SIMPLE 

ACCURATE 
EFFICIENT 

INEXPENSIVE 

Price  each,  $25.00 


Centering  Lens  Holder 


CENTERING  MOUNT  for 

MOTIOGRAPH        Each  $35.00 

CENTERING  MOUNT  for 

POWERS Each    50.00 

CENTERING  MOUNT  for 

FULCO  Each    50.00 

DUPLEX  APERTURE  ASSEM- 
BLY, SIMPLEX  TYPE  (in- 
cludes Part  E-16)  for  Sound- 
on-Film.  Each  $35.00 

DUPLEX  APERTURE  ASSEM- 
BLY FOR  POWERS  for  Sound- 
on-Film.  $12.50 


fFULCO> 


2-  E.E  FULTON  COMPANY,  COASTfoCOAST  DISTRIBUTORS  _L 


.1/  o  I  i  o  n    P  ic  t  it  r  e    A  e  w  s 


L 


WOPJ.PS     BEST    THEATRE  EOU1PME  NT 


THE    ILEX    F:    2.    5 

Dual  Focus 

PROJECTION    LENS— 

Fills  the  complete  screen  when  running 
either  sound-on-film  or  standard  film  with 
sound-on-disc  by  ENLARGING  the  sound  on 
film  picture  to  that  of  the  standard  film 
size  picture. 

No  changing  Lenses.  A  shift  of  the 
lever  brings  picture  into  sharp  focus  in 
either   position. 

Lens  centering  device  furnished  with 
each  lens  to  center  picture  on  screen 
when  making  change-over  from  sound- 
on-disc    to   sound-on-film. 

Maximum  Sharpness  and  Brilliancy 
assured. 


Literature    at    your    dealer's 
or   sent    on    request. 

ILEX     OPTICAL     CO. 

ROCHESTER  -  NEW  YORK 

Established  1910 


FULCO 
AUTOMATIC  ENCLOSED  REWIND 

Comprises    a    well    designed    cast    aluminum    frame    into 
which  are  built  all  the  accurately  built  elements  that  make 


this  the  easiest  and  quietest  running  rewind  on  the  market. 
Complies  with  the   strictest   regulations. 

If  you  show  talking  pictures,  you  of  course  want  your 
projection  room  free  from  noise  making  apparatus.  THE 
FULCO  IS  A  NOISELESS  REWIND. 


SPECIALIZATION 

BUSINESS  GENERALLY  HAS  NO- 
TICED A  DEFINITE  TREND  IN 
THIS  DIRECTION  IN  THE  LAST 
DECADE. 

REALIZING  THAT  A  "JACK  OF 
ALL  TRADES  WAS  MASTER  OF 
NONE"  PROMPTED  US  TO 
SPECIALIZE  IN  FLOORS  AND  IF 
WE  DO  SAY  SO  WE'VE  BEEN 
SUCCESSFUL  IN  EXECUTING 
SOME  VERY  INTERESTING  IN- 
STALLATIONS. 

Specialists  —  Designers 
Carpel  —  Linoleum  —  Rubber 


CHICAGO 


It's  Performance 
That  Counts! 

STRONG 


HIGH    AND   LOW    INTENSITY 
Automatic      Reflector     Arc     Lamps 

fill    every    requirement    of    talking    pic- 
tures    as     they     MUST    be     presented. 

FOR  SALE  BY  TRUSTWORTHY 

INDEPENDENT  SUPPLY 

DEALERS 

EVERYWHERE 


The  Strong  Electric  Corp. 

2501    Lagrange    Street,   Toledo,   Ohio 
Export    Office:    44    Whitehall    St.,    New    York,    N 


1 


r 


^FULC^> 


E.E  FULTON  COMPANY,  COAST loCOAST  DISTRIBUTORS 


Motion    Picture    News 


Spotlight!    IMMEDIATELY  appears  a  strong,  clean- 
cut,  perfectly  focused  spot.      The  Edison   MAZDA* 
Prefocus  Base  Spotlight  Lamp  has  ended  the  difficulties 
that   have   always  attended   the  adjustment   of  spotlights. 
It  is  in  focus  at  the  start,  and  it  CAN'T  get  out  of  focus. 

No  longer  need  the  harassed  electrician  despair  over  wobbly 
equipment  whose  mirrors  refuse  to  retain  any  adjustment.     No 
longer  need  the  mirrors — and  half  the  light  with  them  —  be  dis- 
carded  to    make   adjustments    easier.      It   is  no   longer  necessary 
for  a  player  to  work   in  a    «double»   spot,  half  the  brightness  of 
which  is  lost  in  a  second  or  outside  ring  of  light.      For  with  this  new 
lamp  the  mirror  never  requires  readjustment,  and  a 
sharp,    bright  spot    is   available  when    it    is   needed. 

Most    progressive    manufacturers    are    ready   to    furnish 
equipment  designed  to  use  this  new  lamp.     If  you  are 
not    familiar    with    this    valuable    improvement,    write    to 
Engineering  Department,   Edison  Lamp  Works  of  General 
Electric  Company,  Nela  Park,  Cleveland,  Ohio.     Full  infor- 
mation will  be  sent  to  you  gladly.      ------ 

"MAZDA — the  mark  of  a  research  service. 


The  Edison  MAZDA  Pre- 
focus Base  Spotlight  Lamp 
Over  the  lamp  base  is  a  sleeve 
with  two  projecting  fins.  In 
an  optical  jig  the  lamp  is  so 
adjusted  that  it  rests  at  a  pre- 
cise position*  with  reference 
to  the  fins.  Thus,  when  the 
lamp  is  seated  in  the  socket, 
the  filament  must  register  cor- 
rectly with  the  socket. 
*To    ,'.  of  an  inch. 


EDISON  MAZDA  LAMPS 


GENE  RAL 


E  LECTRIC 


July  12,  1930 


M  o  t  i  o  n    P ictu  r  e    N  e  zv s 


51 


SMALLER  theatre.--,  more  luxuriously 
appointed  and  with  better  acoustics,  are 
visualized  for  the  future  by  S.  L. 
(Roxy)  Rothafel.  Although  lie  probably  is 
the  foremost  exponent  of  stage  shows,  Row 
believes  the  day  is  coming  when  picture 
houses  will  show  films  exclusively.  Roxy 
believes  that  vaudeville  will  stage  a  come- 
back and  that  wide  angle  pictures  will  be 
adopted.  Television,  he  believes,  will  be  a 
helpful   adjunct  to  the  theatre. 

Roxy's  views  on  potential  developments 
in  the  industry  were  outlined  at  length  at 
the  recent  Universal  sales  convention,  where 
he  conducted  an  open  forum  for  the  as- 
sembled sales  force,  expressing,  in  response 
to  questioning,  his  views  on  various  phases 
of  the  industry. 

In  response  to  a  query  as  to  his  opinion 
of  what  the  theatre  of  the  future  will  be 
''five,  ten  or  IS  years  from  today,"  Roxy 
replied : 

Expects  Wide  Angle  Film 

"That  is  a  difficult  question  to  answer. 
I  am  of  the  opinion  that  the  theatre  of 
tomorrow,  so  far  as  motion  pictures  are 
concerned,  will  be  decidedly  different  from 
the  theatre  of  today.  I  think  the  day  of 
merging  the  so-called  presentation  idea  with 
the  picture  is  past,  and  that  the  pictures  will 
to  be  able  to  stand  on  their  own.  The  house 
will  not  be  as  large,  but  will  be  built  more 
luxuriously  and  have  better  acoustics.  I 
think  the  day  of  the  so-called  dark  house 
with  the  screen  and  all  that  stuff  will  be 
done  away  with.  I  think  you  are  going  to 
see  wide  angle  production  and  wide  angle 
pictures.  I  think  you  are  going  to  have 
purely  a  motion  picture  entertainment  with- 
out any  other  form  of  entertainment  that 
may  go  with  it. 

"I  am  firmly  convinced  that  that  is  com- 
ing, especially  as  the  universal  thing.  I  think 
the  theatre  of  tomorrow  will  not  be  as  large 
but  more  luxurious  and  confined  entirely 
to  motion  pictures,  as  far  as  you  are  con- 
cerned. I  think,  on  the  other  hand,  that 
entertainment  is  coming  back,  and  very 
strongly  in  another  form.  I  think  that  vari- 
ety, that  is,  vaudeville,  in  a  much  finer  way 
will  have  a  tremendous  field  in  the  next  five 
years. 

"So,  there  will   be  two  distinct   fields   of 


Stage  Shows  in  Picture 
Theatres  Out,  Says  Roxy 

Foremost  Exponent  of  Presentations  Predicts  Houses  Will  Be 
Smaller  and  Run  All-Film  Programs 


entertainment,  the  motion  picture  on  the  one 
side,  and  the  rehabilitation  of  what  is  known 
as  variety,  but  in  a  much  greater  and  dif- 
ferent form." 

Shorts  a  Problem 

Short  product,  comedy  and  especially  the 
newsreel  which  fit  in  with  the  feature  pre- 
sentation, "is  greatly  desired  sometimes,  but 
it  doesn't  always  work  out  that  way,"  Roxy 
declared. 

'"We  are  subject,  of  course,  to  what  we 
get  in  the  newsreel  and  in  the  short  prod- 
uct," he  said.  "Unfortunately,  the  time  that 
we  can  allow  a  presentation  or  a  show  is 
limited,  because  if  we  make  the  show  too 
long,  naturally  our  turnover  will  not  be  as 
great,  and  we  can't  use  as  many  short  prod- 
ucts and  as  much  of  the  news  weekly  as 
we  would  like  to. 

"It  has  always  been  a  great  source  of 
trouble  to  us  to  be  able  to  fit  in,  as  it  were, 
the  feature  picture  within  a  space  of  two 
hours  and  ten  minutes.  Most  feature  pre- 
sentations take  from  65  to  95  minutes,  which 
gives  us  a  short  time  to  put  into  play  the 
things  that  are  available. 

"Let  me  give  you  an  illustration  of  how 
that  works  sometimes.  The  record  picture 
to  date  at  the  Roxy  (and  I  believe  it  is  a 
world's  record)  was  The  Cockeyed  World.' 
When  we  got  all  through  running  'The 
Cockeyed  World'  and  using  a  very  short 
magazine,  we  found  we  had  four  minutes 
left  for  entertainment.  We  had  to  use  a  big 
symphony  orchestra,  a  line  group,  and  prin- 
cipals in  four  minutes.  We  got  away  with 
it.  We  had  to  think  fast.  I  don't  know  how 
many  of  you  saw  the  presentation  of  'The 
Cockeyed  World.' 

"We  evolved  a  scheme  whereby  we  painted 
a  world  that  was  cockeyed,  literally.  Then 
we  used  for  the  first  time  in  history  of  pre- 
sentation five  projection  machines  simulta- 
neously on  two  surfaces ;  one  was  a  scrim 
and  the  other  was  a  rear  projection  screen. 

"We  culled  from  the  magazines  of  the 
past  little  excerpts  that  we  thought  might 
portray  the  life  of  today.  You  saw  airplanes 
hopping  off,  you  saw  trains  rushing,  you 
saw  steamships  ploughing,  you  saw  explo- 
sions— and  they  were  all  superimposed  on 
this  screen. 

"Of  course,  they  had  to  be  so  arranged 
that  they  had  a  dramatic  value.  They  simply 
couldn't  be  put  there  without  some  thought. 
Then,  behind  this  scrim,  we  arranged  our 
ballet  corps  and  our  little  group.  The  ballet 
corps  and  the  line  group  created  agitation 
like  the  letter  carrier,  the  street  cleaner,  the 
postman,  the  hustle  and  bustle,  while  the 
girls  kept  doing  this  all  the  time  (indicat- 
ing) to  represent  the  motion  of  time.  In  the 
rear  we  presented  a  little  climax  of  the 
troops  marching  home. 

"We  created  a  sort  of  optical  illusion  of  the 
third  dimension  by  cross-lighting  a  third 
projection.  The  motion  behind  with  the  or- 
chestra  playing  created  a  very   remarkable 


effect.  In  fact,  I  can  tell  you  gentlemen  that 
the  results  of  that  presentation,  that  little 
effort,  was  so  great  that  we  received  letters 
from  all  over  the  world  about  it. 

"There  is  no  definite  plan,  no  set  plan 
to  use  short  subjects.  Unfortunatelv,  we  can- 
not use  as  many  as  we  would  like  to,  for 
the  simple  reason  that  there  isn't  enoueh 
time." 

Big  Field  for  Remakes 

Roxy  said  he  believes  there  is  a  field  of 
big  possibilities  in  the  remaking  as  talkers 
of  great  silent  successes.  Speaking  on  the 
value  of  brand  names,  he  said: 

"I  have  always  been  a  believer  in  insti- 
tutions. I  believe  an  institutional  name  is 
more  valuable  than  anything  else  we  have 
in  this  industry.  I  believe  that  is  what  we 
need  to  obtain  the  greatest  measure  of  suc- 
cess. After  all,  this  is  not  a  sprint,  it  is  a 
marathon.  You  must  build  up  the  institu- 
tion so  that  when  they  come  and  see  your 
trademark,  it  will  mean  a  certain  qualitv, 
and  they  will  go  blindly  to  the  theatre  to 
see  the  picture  instead  of  coming  to  see 
the  picture  at  the  theatre.  Do  you  see  the 
point ? 

"Institutions  cannot  be  licked.  Every 
great  success  that  we  have,  whether  in  the 
picture  business  or  any  other  business,  is 
based  on  institutional  value,  institutional 
foundation." 

Wide  Screen  Coining 

Declaring  that  he  wished  he  knew  what 
is  the  future  of  the  wide  screen,  Roxy  de- 
clared that  he  does  know  "that  eventually 
we  have  got  to  come  to  it." 

"We  looked  forward  to  the  big  screen 
even  before  we  opened  the  Roxy  Theatre, 
and  had  equipped  our  theatre  for  wide  angle 
projection.  But  once  more  that  will  have  to 
be  determined  by  the  getting  together  of 
the  different  interests  and  agreeing  on  some- 
thing that   they   can   standardize   on. 

"I  think  that  television  like  every  other 
progressive  thing  that  has  come  to  us,  when 
it  finds  its  level  and  its  proper  place  will 
be  a  decided  adjunct  and  a  help  rather  than 
anything  else.  I  think  this  is  a  good  time  to 
tell  you  men  this :  Don't  fear  anything  that 
is  progressive.  I  can't  help  but  think  back- 
to  the  time  when  radio  first  came  into  the 
picture  field.  There  was  a  narrow-minded 
view  that  it  was  going  to  hurt  the  motion 
picture  business.  Today  we  could  hardly 
run  our  motion  picture  theatres  without  the 
aid  of  radio." 

Telling  truth  is  the  best  form  of  advertis- 
ing to  use  in  exploiting  pictures,  Roxy  be- 
lieves, pointing  out  there  is  a  peculiar  psy- 
chology about  it  and  "You  never  can  go 
wrong  telling  the  truth."  Roxy  believes  the 
theatre  is  the  showman's  leading  advertis- 
ing medium.  "If  you  are  telling  the  truth," 
(Continued  on  page  70) 


52 


Motion    Picture    News 


July  12,  1930 


SALES 
OFFICES 

Baltimore,  Md. 
Boston,  Mass. 
Buffalo,  N.  Y. 
Chicago,  111. 
Los  Angeles,  Calif. 
New  York,  N.  Y. 
Oklahoma  City,  Okla. 
Philadelphia,  Pa. 
Pittsburgh,  Pa. 
Portland,  Oregon 
San  Franeiseo,  Calif. 
Seattle,  Wash. 


TODAY  it's  good  sound  plus  good  seats!  The  talkies  have  placed 
metropolitan  and  neighborhood  theatres  on  a  more  even  basis  than 
ever  before.  No  longer  does  the  small  house  have  to  compete  with  so 
many  "presentations,"  "jazz  bands,"  and  "vaudeville  novelties."  Nowa- 
days, the  battle  for  profits  depends  largely  on  the  comfort  you  offer  to 
your  patrons.  That  is  why  Heywood-Wakefield  seats  will  pay  big  divi- 
dends at  your  box  office.  They  have  been  developed  to  give  luxurious, 
restful  comfort  — the  kind  that  builds  "IT"  and  "PROFIT"  for  your 

house Publix,  Warner  Brothers,  West  Coast,  Roxy,  and  scores  of 

others  have  specified  Heywood-Wakefield  seats  because  they  have  "IT" 
— patron  appeal — box  office  pull.  These  smartly  and  comfortably 
designed  chairs  will  do  the  same  for  your  house,  too.  For  detailed 
information,  just  drop  a  line  to  any  of  the  Theatre  Seating  Division  sales 

offices  listed  at  the  left. 

HEYWOOD  <*W\KEFIELD 
Theatre  Seating  Division 


July  12.  1930 


Mot 


ion    P  i  c  t  u  r  c    News 


53 


Rear  Projection 
Ready  for  Debut 


PROJECTION  from  the  rear  of  the 
screen  is  the  revolutionary  principle 
embodied  in  the  new  Trans-Lux  sound 
system  just  placed  on  the  market.  It  is  the 
invention  of  P.  N.  Ferber,  who  has  spent 
ten  years  developing  the  equipment.  The 
equipment,  which  is  portable,  weighs  but  40 
pounds. 

Better  definition,  minimizing  of  distortion 
to  give  an  effect  of  third  dimension,  reduc- 
tion of  eye  strain,  reduction  of  fire  hazard, 
use  of  less  current  and  daylight  projection 
are  among  the  advantages  claimed  for  the 
new  Trans-Lux  equipment. 

The  new  apparatus  was  demonstrated  re- 
cently at  the  Assembly  Theatre,  New  York, 
where  a  number  of  subjects  from  several 
different  distributors  were  shown.  Empha- 
sis was  laid  upon  the  clear  definition  of 
color  subjects  shown.  While  no  price  had 
been  set  upon  the  equipment  at  the  time, 
Ferber  states  it  will  undersell  other  sound 
and  projection  equipments  by  a  wide  mar- 
gin. 

For  the  present,  he  states,  activities  are  to 
be  concentrated  in  the  non-theatrical  field, 
although  the  company  anticipates  equipping 
of  a  number  of  small  theatres.  Ferber  esti- 
mates a  potential  market  of  800,000  non- 
theatrical  accounts,  among  them  300,000 
churches  and  250,000  schools,  Y.M.C.A. 
buildings  and  other  non-theatrical  establish- 
ments which  show  films.  He  anticipates 
considerable  sales  resistance  in  the  theatre 
field,  due  to  the  strong  position  now  held 
by  the  big  electrics. 


How  Trans- Lux 
rear  projection 
works.  Backstage 
v  i  e  w  of  t  h  e 
standard  projec- 
tion />  o  o  t  h.  lo- 
cated IS  feet  be- 
hind the  screen. 
The  principle  is 
one  foot  of  'throw 
for  every  foot 
width  of  picture. 
Thus,  the  15  foot 
throw  illustrated 
pi  ojects  a  picture 
15  feet  wide. 


The  Trans-Lux  rear  projection  screen  is 
one  of  the  units  of  the  new  equipment.  It 
is  12  by  15  feet,  which  the  company  claims 
is  ample  size  for  a  theatre  seating  up  to  2,- 
000.  The  theatre  may  be  illuminated  to  any 
degree  the  manager  decides  is  best  for  his 
patrons.  With  this  screen,  the  theatre  may 
be  lighted  to  a  degree  which  at  all  times  en- 
ables patrons   to  read  their  programs,   thus 


The  Trans-Lux  rear  projection  daylight  screen  installed  on  the  stage  of  the  Assembly  Theatre, 
New  York.     The  screen  is  12  by   15  feet  and  is  declared  to  be  of  ample  size  for  a   theatre 

seating    up    to    2,000. 


doing  away  with  the  necessity  of  ushers" 
flashlights,  and  reducing  dangers  attendant 
upon  a  dark  auditorium,  it  is  claimed. 

The  initial  Trans-Lux  daylight  screen 
was  developed  and  completed  early  in  1927  v 
in  time  for  installation  in  the  Roxy,  New 
York,  where  it  has  functioned  ever  since. 
The  Roxy  on  occasion  has  used  rear  pro- 
jection in  connection  with  stage  and  screen 
effects. 

Uses  Wide  Angle  Lens 

The  system  uses  a  wide  angle  lens,  which 
makes  possible  a  picture  with  only  one  foot 
behind  the  screen  for  every  foot  width  of 
picture.  Thus,  a  15  foot  picture  requires 
only  fifteen  feet  from  the  lens  to  the  screen. 
This  contrasts  with  a  throw  of  about  three 
and  one-half  times  this  distance  or  53  feet, 
which  would  be. required  through  use  of  an 
ordinary  lens. 

The  reproducing  equipment  is  placed  in 
front  of  the  screen,  rather  than  behind  it  as 
is  common  to  other  systems.  This,  Ferber 
claims,  contributes  to  even  distribution  of 
the  sound.  Other  systems,  however,  have 
experimented  with  various  locations  for  the 
amplifiers,  and  contend  that  the  behind-the- 
screen  location  is  best.  This,  of  course,  is 
impractical  with  the  Trans-Lux  system,  be- 
cause it  would  place  the  equipment  between 
the  lens  and  the  screen. 

Reduction  of  fire  rates  by  at  least  50  per 
cent,  is  anticipated  by  Ferber  for  theatres 
using  fear  projection.  The  overhead  throw, 
he  declares,  constitutes  fire  and  panic  men- 
ace. In  addition  to  cutting  the  fire  haz- 
ards, the  new  equipment,  he  says,  prevents 
the  audience  from  knowing  a  fire  is  under 
way,   should  one  occur. 

Clarity  of  Trans-Lux  projection  is  ob- 
tained through  projection  of  a  yellow  ray  of 
Kpli  upon  a  screen  of  green  or  blue.  The 
combination  produces  white,  Ferber  ex- 
plains. 


54 


Motion    I'  i  c  tur'e    N  e  w  s 


July  12,  1930 


How  Can  You  Get  Proper  Lighting? 
Two  Experts  Diagnose  the  Method 

Lighting  Engineers  See  the  Ansiver  in  Complete  Co-ordination  of  Effort 
Between  Builder,   Architect,  and  Equipment  Salesman 


Front  cxt 


cnor  mew 


FIGURE  2 

of  Byrd  Theatre 


Richmond,   Va. 


.  '  treatise  on  the  lighting  of  small  houses  us  presented  before 
the  Baltimore  Chapter,  Illuminating  Engineering  Society,  by 
Frank  C.  Eteson,  illuminating  engineer,  Virginia  Electric  & 
Power  Co.,  Richmond,  and  T.  H.  Bailey,  Jr.,  resident  engineer. 
Curtis  Lighting,  Inc.,  Baltimore.  Reprinted  by  courtesy  of 
"flic  Stone  and  Webster  Journal,"  Boston. 

IN  ORDER  to  discuss  properly  some  oi  the  transitions  in  the- 
atre lighting,  a  brief  review  of  the  older  forms  of  light  and 
control  may  be  in  order. 

Naturally,  all  theatre  lighting  developments  began  with  the  stage 
and  it  is  to  the  nineteenth  century  that  the  first  evolution  in  this 
lighting  belongs.  More  progress  was  made  in  this  period  than  in 
any  preceding  era,  and  we  are  all,  of  course,  familiar  with  the 
stupendous  progress  of  late  years. 

In  the  early  theatres,  general  lighting  was  dependent  upon  the 
chandelier  studded  with  candles,  and  a  row  of  candles  along  the 
edge  of  the  stage  constituted  the  first  footlights.  This  system  pre- 
vailed for  over  100  years,  and  was  then  replaced  by  the  oil  lamp, 
which  was  used  in  much  the  same  way. 

In  London,  in  1803,  an  attempt  was  made  to  use  gas  for  lighting 
the  stage  of  the  Lyceum  theatre,  and  this  led  to  further  development 
in  Paris  in  1821.  Numerous  objections  to  the  use  of  the  gas  lamp 
existed  because  of  the  fire  odors  and  flickering  of  the  flame.  The 
introduction  of  the  lamp  chimney  improved  this  condition  greatly. 

The  Birth  of  Color  Lighting 

In  1816,  another  form  of  light  came  into  use.  This  was  called 
the  limelight,  and  was  produced  by  bringing  a  piece  of  lime  to  a 
high  temperature,  making  it  incandescent.  This  type  of  light  came 
into  general  use  about  1850  and  since  the  source  of  light  was  so 
concentrated,  it  was  soon  adopted  for  use  as  a  spotlight.  Color 
effects  were  produced  with  the  aid  of  this  limelight,  but  did  not 
come  into  general  use  until  the  introduction  of  the  incandescent 
gas  mantle.  Henrv  Irving,  a  noted  English  actor  of  the  late  nine- 
teenth  century,   was   first   to   use   color   lighting   with   any   marked 

success. 

In  1846,  an  interesting  experiment  was  made  in  Paris  with  an 
electric  arc  placed  at  the  focus  of  a  parabolic  reflector  to  project  the 
beam  of  light  on  a  screen.  From  that  day.  experiments  were  con- 
tinually conducted  to  improve  the  electrical  lights  for  use  in  the 
theatre  In  1879  it  was  noticed  that  the  priceless  paintings  in  the 
fover  of  the  Paris  Opera  House  were  being  slowly  destroyed  by 
gas  fumes,  and  for  the  first  time  in  the  history  of  the  theatre, 
electric  lights  were  considered  for  general   illumination. 


FIGURE  3 
The  Foyer 


FIGURE  1 
Section  through  entire  building  showing  position  of  coves 


and   main  luminaries 


July  12,  1930 


M  o  t  i  o  n    P  i  c  t  it  r  e    N  c  iv  s 


55 


The  advantages  and  possibilities  of  lighting  a  theatre  by  elec- 
tricity were  clearly  exhibited  at  the  Electro  exposition  at  Munich 
in  1882.  A  small  model  theatre,  completely  lighted  by  electricity, 
was  erected  in  the  Crystal  Palace  at  this  exposition.  Both  arc 
lamps  and  incandescent  lamps  were  employed,  and,  for  the  first  time 
a  diffused  light  was  used  for  general  illumination.  A  number  ot 
arc  lamps  were  suspended  above  the  ceiling  and  the  light  projected 
through  circular  panels  of  ornamental  glass.  This  method  of  illu- 
mination was  extremely  effective,  as  the  unsightly  lamps  were 
concealed  and  a  wonderfully  soft  diffusion  of  light  produced.  The 
walls  were  illuminated  with  incandescent  lamps  arranged  to  form 
artistic  designs. 

The  stage  was  lighted  entirely  with  incandescent  lamps,  arranged 
with  screens  that  could  be  mechanically  operated  to  change  from 
one  color  to  another. 

In  this  same  year,  installations  of  electric  lighting  were  made 
in  the  Savoy  theatre  at  London  and  the  Bijou  theatre  in  Boston. 
The  hi%t  Xew  York  theatre  to  install  incandescent  lighting  was 
the  People's  theatre  on  the   Bowery,   in   1885. 

The  introduction  of  electric  lighting  in  the  theatre  greatlv  in- 
creased the  opportunity  to  obtain  flexibility  in  the  control  of 
lighting  effects.  In  the  early  theatre  the  lighting  circuits  were  so 
arranged  that  the  stage  could  be  flooded  with  any  one  color  at  any 
time.  This  arrangement,  however,  did  not  allow  blending  of  colors. 
To  accomplish  this,  a  device  called  the  dimmer  was  brought  into 
use.  This  allowed  various  intensities  of  any  one  color  or  a  com- 
bination of  various  colors.  But  even  greater  flexibility  was  de- 
manded in  the  lighting  of  the  theatre,  and  as  a  result  individual 
floodlights,  spotlights,  and  large  and  small  strip  lighting  units 
were  used  extensively.  This  arrangement  has  been  greath  devel- 
oped in  recent  years  and  today  individual  control  of  each  of  the 
units  is  common  practice. 

Stage  Lighting  First  Use 

The  early  developments  in  lighting  the  theatre  were  made  for 
the  purpose  of  improving  the  stage  lighting.  The  increased  flexi- 
bility of  light  control  brought  about  the  use  of  elaborate  colored 
scenic  effects  on  the  stage.  However,  it  was  soon  discovered  that 
flexible  light  control  in  the  auditorium  of  the  theatre  was  also 
desirable.  In  this  way  the  same  elaborate  color  effects  and  variety 
in  intensity  of  illumination  could  he  obtained  throughout  the  audi- 
torium as  well  as  on  the  stage.  Thus,  an  atmosphere  adapted  to 
the  scene  on  the  stage  envelopes  the  entire  audience  and  brings 
them  into  harmony  with  the  actors.  This  is  very  effective  in  dra- 
matic and  musical  productions,  but  of  course  cannot  be  used  while 
motion  pictures  are  being  produced  on  the  screen.  It  is  used  in 
movie  theatres  only  during  elaborate  vaudeville  acts  and  orchestral 
features. 

Aiding  Decorative  Scheme 

The  use  of  color  lighting  in  the  theatre  has  enabled  the  architect 
to  carry  out  extensive  and  elaborate  decorative  schemes.  Decora- 
tion alone  may  be  dull  and  lifeless,  hut  illuminated  with  warm 
light  it  springs  to  life,  and  new  beauties  and  charm  are  found  in 
the  decorative  contrasts.  An  architect  never  designs  two  buildings 
alike,  especially  where  elaborate  architecture  and  ornaments  are 
used,  such  as  in  public  buildings,  churches,  and  theatres.  This  is 
essential  to  avoid  monotony  and  the  principle  applies  to  the  lighting 
effects  in  a  building  as  well  as  to  the  architecture.  In  the  present 
day  we  have  a  great  variety  of  types  of  architecture  and  ornaments 
which  makes  the  field  of  illumination  almost  without  limits.  The 
movie  theatre  is  becoming  more  elaborately  decorated  and  the 
value  of  well  designed  lighting  for  utility  and  decoration  as  well 
as  to  provide  comfort  for  the  patrons  is  appreciated  more  and  more 
by    those    interested    in    this    industry.    There    are    many    types    ot 


theatres  and  in  each  theatre  special  problems  occur,  such  as  mural 
decorations,  color  and  material  used  in  decoration,  seating  arrange- 
ments, and  other  peculiar  conditions  that  might  affect  the  lighting 
scheme.  For  this  reason  it  is  quite  necessary  that  a  paper  on  the- 
atre lighting  should  deal  w.th  specific  examples  ratner  than  the- 
atres in  general.  It  is  hoped  that  through  these  ex  imples  ■ 
ways  for  effectively  using  the  electric  light  in  a  theatre  may  be 
suggested. 

The    Byrd   theatre    at    Richmond,    Virginia,    recently    completed. 

typifies  very  well  the  trend  in  motion  picture  theatres  and  illustrates 

modern  practice  in  the  matter  of  theatre  illumination.  Aitnough  this 

theatre  is  located  <ome  distance  from  the  center  of  the  city,   it  has 

I  Continued  on  page  77) 


FIGURE  5 
Auditorium  shozoing  crystal  luminaire,  proscenium  arch  and  stage 


FIGURE  6 
luditorium  showing  the  side  ivall  panel 


FIGURE  4 
Cove  lighting  equipment  over  the  balcony 


FIGURE  7 
Main   cove,  showing  method  of  installing   reflectoi 

on  continuous  wiring  channel 


56 


Motion    Picture    N  e  w  s 


July  12,  1930 


THE' 


Projectionists'  Round  Table 


ELECTRIC  potential  may  be  produced  by 
several  means  other  than  by  the  chemical 
action  present  in  dry  and  storage  batter- 
ies. However,  before  we  can  progress  into  such 
devices  or  machinery  it  is  necessary  to  consider 
several  subjects  which  are  linked  with  such 
devices  so  as  to  explain  the  function  of  these 
units.  Furthermore,  one  must  become  familiar 
with  the  symbols  of  elements  employed  in  elec- 
trical circuits  and  we  shall  devote  the  fore- 
port  of  this  lesson  to  the  components  of  the 
elementary   electric   circuit. 

We  are,  by  this  time,  acquainted  with  the  fact 
that  the  battery,  be  it  of  the  dry  or  the  wet 
type  is  a  source  of  electric  voltage,  of  electric 
potential.  The  illustrations  designated  as  Fig- 
ures 12  to  15  inclusive  are  those  of  batteries 
of  the  dry  type.  While  it  is  true  that  these 
symbols  are  to  be  found  in  electrical  circuits, 
they  represent  the  elementary  picturization  of 
such  devices.  The  wet  or  storage  battery  would 
be  shown  in  a  different   form. 

There  is,  however,  a  different  form  of  illus- 
tration which  is  common  for  all  types  of  bat- 
teries. As  a  matter  of  fact,  it  represents  poten- 
tial secured  from  batteries,  irrespective  of  type 
of  form.  This  symbol  is  shown  in  Figure  16, 
a  short  heavy  line  parallel  to  a  long  thin  line. 
Two   such   lines   are   general   understood    to   be 


FIG.  16 

■HPr 


F/G./6A 

Wi/i/i/i/i/i- 


the  equivalent  of  a  cell,  sometimes  of  a  battery. 
A  number  of  such  parallel  lines  as  in  Figure 
16A  represent  a  bank  of  batteries.  Either 
form   may   be  employed. 

With  respect  to  polarity,  it  is  customary  to 
represent  the  positive  pole  of  the  battery  or 
the  bank  of  batteries  with  the  long  thin  line 
and  the  negative  pole  of  the  battery  or  the  bank 
of  batteries  with  the  short  heavy  line  as  shown 
in  the  illustration. 

The  contents  of  previous  lessons  stated  that 
when  such  a  battery  is  connected  to  an  electric 
circuit  we  have  a  flow  of  electrons.  Since  the 
polarity  of  the  battery  is  fixed  and  remains 
constant,  it  is  natural  that  the  flow  of  elec- 
trons in  the  electric  circuit  will  be  continuous 
in  one  direction.  Such  a  circuit  is  known  as  a 
continuous  current  or  direct  current  or  D.  C. 
circuit.  All  battery  circuits  are  D.  C.  cir- 
cuits. 

The  Electric  Circuit 

In  order  that  we  have  current  flow  in  a  D.  C. 
circuit,  it  is  necessary  that  the  circuit  is  con- 
nected to  the  source  of  potential  be  complete. 
If  this  source  of  potential  is  a  battery,  it  is 
necessary  that  the  circuit  be  complete.  We 
make  this  reference  to  the  battery  because  all 
I  >.  C.  circuits  are  not  limited  to  battery  types 
oi  potential  source-..  By  complete  circuit  we 
mean  that  a  path  be  provided  for  the  flow  of 
electrons. 

It  is  necessary  .it  this  time  to  dwell  to  a 
little  greater  length  upon  the  significance  of  a 
complete  circuit  relative  to  a  path  for  the  elec- 
trons. An  electric  circuit  is  devised  to  per- 
form a  certain  function.  In  order  to  perform 
this  function  properly  the  current  flow  or  the 
electronic  How  in  that  circuit  must  be  at  a 
fit-finite  rate.  If  we  express  this  condition  in 
a  different  manner,  the  current  flow  must  be 
of  a  definite  quantity.  Insufficient  current  will 
interfere  with  the  proper  function  and  excessive 
current    Bow    will   do  the   same. 

Now  the  statement  relative  to  a  complete  cir- 
cuit being   necessary    in  order   to  have  current 


.By  John  F.  Rider. 


flow  encompasses  the  above  mentioned  three 
conditions,  but  only  on  of  these  three  conditions 
is  correct.  Thus  one  must  differentiate  be- 
tween a  complete  circuit  and  the  correct  cir- 
cuit. In  many  instances  the  correct  circuit 
will  be  found  to  be  the  one  which  is  not  com- 
plete. This  will  receive  more  attention  later 
in   the   text. 

Current  Flow  in  Electric  Circuit 

The  current  flow  or  the  electronic  flow  in  an 
electric  circuit  is  governed  by  two  factors. 
First,  the  source  of  potential  and  second,  the 
remaining  component  parts  of  the  electric  cir- 
cuit. (Refer  to  Conductors  and  Non-Conduc- 
tors in  Lesson  3.)  Let  us  assume  a  constant 
value,  of  potential  and  consider  the  remaining 
parts  of  the  circuits.  It  is  not  necessary  at  this 
time  to  mention  specific  parts  or  forms  of 
parts,   i.   e.,   the   exact  units   in   the  circuit. 

We  understand  one  condition  wherein  the 
parts  located  in  the  circuit  and  connected  to 
the  source  of  voltage  are  such  that  the  magni- 
tude of  the  electric  current  is  correct.  Incor- 
rect selection  of  the  parts  of  the  electric  circuit 
exclusive  of  the  batterv  will  interfere  with  the 
correct  flo--  of  current ;  that  is,  it  may  be  ex- 
cessive  or   insufficient. 


Lesson  Seven 

The  Projectionists'  Round  Table  re- 
sumes with  this  issue  of  The  Showman. 

The  Rider  series  has  been  absent  from 
the  columns  of  Motion  Picture  News 
because  of  the  absence  of  the  author  from 
Ncic  York  and  the  loss  of  the  manuscript 
in  transit  from  Los  Angeles. 

The  News  regrets  this  unfortunate 
occurrence  and  now  informs  its  readers 
that  the  scries  zvill  continue  weekly  and 
without  interruption  from  now  on. 


A  defect  created  in  one  of  the  parts  of  the 
electric  circuit  exclusive  of  the  battery  will 
likewise  interfere  with  the  correct  flow  of  cur- 
rent, resulting  in  either  excessive  or  insufficient 
current  depending  upon  the  nature  of  the  de- 
fect. And  last  but  by  far  not  the  least,  a  break 
or  an  interruption  of  the  circuit  in  the  form 
of  an  "open"  will  also  interfere  with  the  cor- 
rect current  flow,  in  this  case  causing  a  "great 
reduction  in  current  flow,  generally  no  cur- 
rent. 

It  might  be  of  value  at  this  time  to  carry  on 
in  the  discussion  of  breaks  in  electric  circuits. 
The  general  understanding  of  a  break  in  an 
electric  circuit  is  total  interruption  of  current 
flow.  While  this  is  true  in  the  majority  of 
cases,  numerous  instances  have  come  to  light 
wherein  interruption  of  the  circuit  because  of 
a  break  did  not  cause  total  cessation  of  cur- 
rent How.  To  be  exact,  there  can  be  no  in- 
terruption of  an  electric  circuit  because  every- 
thing, even  air.  is  a  conductor  and  would,  there- 
fore, allow  the  passage  of  an  infinitesimal 
value  of  current,  but  such  small  values  of  cur- 
rent are  useless  and  the  circuit  is  classed  as 
open. 

However,  to  get  back  to  the  original  sub- 
ject, quite  a  few  electric  circuits  employed  an 
sound  projection  systems  are  closed  by  means 
of    terminal    blocks,    an    arrangement    of    con- 


necting terminals  upon  a  support.  An  inter- 
ruption of  the  metallic  link  between  two  such 
terminals  does  not  at  all  times  open  the  cir- 
cuit because  of  conduction  through  the  support 
upon  which  are  mounted  the  two  connecting 
terminals.  These  terminals  are  close  together 
and  cracks  in  the  material  or  deposits  of  lint 
and  dust  close  the  circuit.  It  is  true  that  the 
magnitude  of  current  is  much  lower  than  nor- 
mal, but  the  circuit  still  displays  the  effect  of 
being    closed. 

Voltage  and  Current 

If  a  voltage  secured  from  a  battery  or  some 
other  device  capable  of  producing  a  similar 
potential  is  applied  to  an  electric  circuit  which 
is  normally  closed,  current  will  flow  through 
that  circuit.  Assuming  a  unit  value  of  poten- 
tial, say  one  volt,  the  value  of  current  which 
will  flow  through  that  circuit  is  dependent 
upon  the  conducting  properties  of  the  remain- 
ing parts  of  the  circuit. 

This  property  of  these  parts  is  expressed 
as  the  resistance  of  the  parts  or  the  resistance 
of  the  circuit.  The  condition  of  electrical  re- 
sistance of  a  wire  is,  as  has  been  stated  (See 
Lesson  3,  Conductors  and  Non-Conductors )  a 
function  of  the  electronic  affinity  of  the  atom 
constituting  the  material.  If  the  resistance  is 
high  it  may  be  said  that  the  rate  of  electronic 
flow  is  low,  therefore  the  current  flow  will  be 
low.  If  the  resistance  of  the  conductor  is  low, 
it  may  be  said  that  the  rate  of  electronic  flow 
will  be  high  and  the  current  flow  will  be  high. 

Assuming  a  definite  atomic  structure  for  a 
finite  length  of  conductor,  the  resistance  of  the 
conductor  is  proportional  to  length  and  inverse- 
ly proportional  to  its  cross  section.  That  is  to 
say,  if  we  have  two  lengths  of  the  same  con- 
ductor, A  being  one  foot  long  and  B  being  two 
feet  long  and  if  the  resistance  of  A  is  .5  ohm, 
the  resistance  of  B  will  be  one  ohm,  since  B 
Fic.17 


."0 


is  twice  as  long  as  A.  See  Figure  17.  On  the 
other  hand,  if  we  have  two  conductors  of  the 
same  length  as  in  Figure  17A,  but  the  cross- 
section  of  B  is  twice  that  of  A.  the  resistance 
of  B  will  be  one-half  of  that  of  A.  The  above 
relation  may  he  expressed  in  the  formula 
k  L 

K— 

S 
Where  R  is  the  resistance,  k  is  a  constant 
depending  upon  the  material  of  the  conductor, 
L  is  the  length  in  centimeters.  S  is  the  cross 
section  of  the  conductor  in  centimeters  squared. 
R  in  this  case  is  expressed  in  michroms. 

The  Ohm 

The    above    introduces    us    to    the    term    ohm. 
The   reason    for   the   properly    of   resistance   pos- 
sessed bj    a  conductor  has  been  explained.  It  is. 
however,     necessary     to     provide    a    numerical 
(  C'outinucd    on    /•(.'.</<•    <>(;) 


July  12,  1930 


Motion   Picture   News 


57 


LITTLE  THINGS 

THAT  MAKE 
BIG  DIFFERENCES 


Booth    accessories,  too,   have         question   for  you.    Every  item 


had  their  day  of  revision  to   meet  the  re-         offered  as  a   part  of  its   complete   line   of 


quirements  of  talking 


pictures.         accessories    Wf     for  "sound"  has  been 


Scores  of  new  devices  nave  been  thrust        thoroughly    investigated    and    rigidly 


on  the 


market  during  the  past        tested.     This  assurance  of 


year.       Which    make    actual 


prac- 


ticability is   of  utmost  importance 


contributions  to  better  projection?        to  the  exhibitor.    Sound  acces- 


Which  are  of  doubtful 


tance? 


(Ti 


impor-         sones  are 


little  things  .  .  .  little  things 


NATIONAL  answers  the         that    make    big    differences! 


When  you  find  this  Stamp  of  Approval  in  advertisements  of  theatre 
equipment  and  supplies  you  know:  That  the  National  Guarantee  of 
highest  quality  is  coupled  with  that  of  a  manufacturer;  that  the  product 
may  be  depended  upon  to  give  satisfactory  service;  that  it  may  be 
purchased  at  any  National   branch   and  that   its  price  will  be  right. 


NATIONAL  THE  ATM. 
SUPPLY  COMPANY 

Branches   in  all  Principal  Cities 


58 


MottO  II      P  i  C  t  II  Y  C      N  C  w  s 


July  12,  1930 


Australia  on  A  Construction  Spree; 
Market  for  LL  S*  Equipment  Grows 

America  Leads  Now,  But  Chances  for  Additional  Businesses  Are  Considered 
Qood — Qermany  and   England,  Chief  Competitors 


C  ountries  of  the  East  and  Africa  arc 
developing  into  important  markets  for 
equipment  of  American  manufacture,  it 
is  pointed  out  in  an  exhaustive  analysis 
of  those  countries  just  completed  by  the 
Department  of  Commerce  at  Washington. 

Hundreds  of  theatres  are  operating 
with  antiquated  projectors,  most  of 
which,  the  surrey  reveals,  hare  outlived 
their  usefulness  and  are  ready  for  re- 
placement. 

The  situation  and  the  competitive 
factors  which  cuter  into  analyses  of  these 
territories  arc  covered  fully  in  this  Gov- 
ernment report,  based  on  data  gathered 
by  Government  representatives  overseas 
and  compiled  by  Nathan  D.  Golden,  as- 
sistant chief  of  the  Motion  Picture  Divis- 
ion of  the  Commerce  Department. 

First  instalment  of  the  text  to  be  pub- 
lished in  full  in  The  Showman  Section 
and  other  editions  of  Motion  Picture 
News  follo-a's: 


AUSTRALIA 

From   Report  by  Charles  F.   Baldwin, 
Assistant    'Ira tie   Commissioner,   Sydney 


The  great  popularity  of  motion  picture  enter- 
tainment in  Australia  and  the  consequent  rapid 
increase  in  the  number  of  cinemas  have  made 
that  country  an  important  market  for  project- 
ing machines  and  other  motion  picture  equip- 
ment. Throughout  Australia  the  construction 
of  new  theatres  is  progressing  at  a  rather  as- 
tonishing rate,  and  in  each  new  house  emphasis 
is  being  placed  upon  modern  equipment  and  ad- 
vanced ideas  of  exhibition.  In  many  character- 
istics the  Australian  market  is  similar  to  the 
American,  and  the  growing  tendency  to  emulate 
the  American  example  in  theatre  management 
increases  that  resemblance. 

Australia's  cinema  equipment  demands  are 
supplied  principally  by  the  United  States,  Ger- 
many and  England,  in  order  of  importance,  and 
by  domestic  manufacturers.  Australian  manu- 
facturers compete  mainly  in  the  trade  in  acces- 
sories and  projecting  machines.  In  the  latter 
they  have  been  very  successful  and  are  offering 
strenuous  competition  to  imported  projectors. 

Three  projectors  of  American  make  are  the 
most  widely  used  imported  machines  in  Aus- 
tralia. Other  foreign  machines  on  the  market 
are  the  Goertz  and  the  Ernemann,  of  German 
manufacture,  and  the  Kalee,  made  in  England. 

Projectors  of  Australian  manufacture  are  the 
Cummings  and  Wilson  (C  &  \V)  and  the  Gar- 
vey.  The  latter  is  not  an  important  competitor, 
but  the  C  &  W  machine  is  selling  well  and 
offers  the  most  effective  competition  to  im- 
ported projectors.  Assisted  bv  a  protective  im- 
port duty,  Cummings  and  Wilson  (Ltd.),  has 
developed  a  machine  which  is  rapidly  gaining 
in  popularity,  not  only  because  of  its  Australian 
manufacture,  but  .also  because  its  price  is  lower 
than  that  of  the  imported  machines.  It  is  re- 
ported that  200  C  &  W  projectors  were  sold 
during    \i>2').     Selection   of    these    machines    by 


Good  Business 

NEED  any  old  rags  or  bric-a- 
brac? 

diet  Miller  of  the  Fox,  North 
Platte,  Neb.,  solved  the  problem 
when  he  needed  oiling  and  dusting 
rags  for  his  operators  and  janitors. 
He  sent  tickets  to  all  grade  schools 
which  read : 

"This  ticket  and  five  cents  and 
a  handful  of  nice  clean  rags  will 
admit  one  child  under  12  years  of 
age  to  the  Fox  Theatre  Saturday 
matinee." 

The  result  was  that  nearly  every 
kid  in  town  turned  up  with  a  nickel 
and  plenty  of  rags. 


several  large  new  theatres,  including  the  Regent 
in  Sydney  and  the  Auditorium  in  Melbourne,  is 
a  further  commentary  on  their  popularity. 

In  addition  to  theatrical  machines,  the  fol- 
lowing non-professional  projectors  are  sold  in 
Australia :  Two  American  machines,  Pathe, 
and  Butcher's  Empire.  Because  of  its  design, 
another  American  projector  is  often  also  in- 
cluded in  that  category.  Generally  speaking, 
American  amateur  machines  suffer  because  ot 
their  relatively  high  price,  although  vigorous 
efforts  are  being  made  to  increase  their  sales. 

The  American  standard  projectors  retail  in 
Australia  from  $950  to  $1,090  and  a  semi- 
portable  projector  sells  from  $290  to  $415.  The 
Cummings  and  Wilson  machine  sells  for  ap- 
proximately $875  and  the  Garvev  for  $485. 
The  Goertz  sells  from  £175  to  £195,  the 
Ernemann  from  £185  to  £215,  and  the  Kalee 
from  $850  to  $950. 

Among  the  so-called  non-professional  pro- 
jectors, one  American  make  sells  for  $440,  the 
Pathe  for  $220,  Butcher's  Empire  for  $290, 
and  another  American  make  for  $315. 

U.  S.  Projectors  Popular 


In  spite  of  their  relatively  high  price,  Ameri- 
can projecting  machines  are  popular  in  this 
market  because  of  their  advance  design  and  im- 
provements. Because  of  these  refinements,  they 
are  regarded  throughout  Australia  as  the  high- 
est grade  projectors  sold  in  the  country.  The 
popularity  of  the  domestic  C  &  W  machine  is 
attributable  not  to  new  improvements,  but 
rather  to  sentiment  and  lower  price.  The  ma- 
chines are  not  equipped  with  such  devices  as 
speed  indicators  and  loop  setters  which  appeal 
to  exhibitors.  In  some  cases  the  inclosed  fea- 
ture of  an  American  machine  is  preferred,  while 
cither  exhibitors  favor  the  open  machine  of  an- 
other American  make;  sentiment  in  that  regard 
is  about  divided. 

In  general,  the  two  above-mentioned  Ameri- 
can projectors  embodv  all  the  features  which 
appeal  to  the  Australian  buyer,  an  advantage, 
however,  which  is  offset  by  a  price  which  often 
acts  as  a  sales  obstacle. 


Projection  Equipment. — Virtually  all  large 
urnan  and  most  large  suburban  houses  in  Aus- 
tralia operate  two  or  more  projecting  machines. 
The  motion  picture  industry  is  conducted  on  so 
extensive  a  scale,  and  audiences  are  so  accus- 
tomed to  efficient  exhibition,  that  interruptions 
caused  by  failure  of  one  projector  could  not  be 
permitted.  It  must  be  remembered  that  the  Aus- 
tralian motion  picture  world  is  dominated  by 
the  American  influence,  and  houses  are  oper- 
ated after  American  methods.  In  all  represen- 
tative theatres,  and  except  in  the  smallest  com- 
munities, the  use  of  more  than  one  projector  is 
customary.  In  most  of  the  larger  houses,  three 
machines  are  used. 

Modern  Machines  Used 

Because  of  the  absence  of  definite  informa- 
tion, it  is  difficult  to  say  whether  or  not  the 
majority  of  projectors  in  use  in  Australia  are 
old  or  new  models.  The  recent  opening  of  sev- 
eral large  theatres  in  Australia  has  naturally 
resulted  in  the  installation  of  new  machines ;  it 
is  also  known  that  most  of  the  older  leading 
houses  operate  modern  machines.  Where  older 
machines  are  in  use,  they  are  made  as  modern 
as  possible  by  the  addition  of  new  devices  or  by 
remodeling.  The  manager  of  a  large  Sydney 
firm  which  represents  one  of  the  leading  Ameri- 
can projectors  says  that  the  remodeling  of  old 
machines  has  developed  into  a  service  of  con- 
siderable importance.  In  general,  therefore,  it 
may  be  said  that  either  new  or  improved  ma- 
chines are  in  operation  in  practically  all  leading 
Australian  theatres,  and  that  obsolete  machines 
are  in  use  only  in  the  smallest  city  houses  or 
in  some  of  the  more  remote  small  towns. 

Generators. — There  is  a  good  field  for  the 
sale  of  American  generator  sets  in  Australia. 
One  large  American  company  is  well  estab- 
lished in  the  market  and  does  a  considerable 
business  in  sets  ranging  in  price  from  $390  to 
$475.  Another  American  set  sells  complete 
with  switchboard  and  all  accessories  for  $1,580. 
The  principal  competition  to  American  genera- 
tors is  offered  by  the  Compton  set,  of  British 
manufacture,  which  ranges  in  price  from  $390 
to  $485.  There  is  no  domestic  competition  of 
importance,  and  the  prospects  for  increased 
sales  of  .American  equipment  are  believed  to  be 
good. 

I  n  can  descents  Gaining 

Arc  Lumps. —  High-intensity  and  mirror-re- 
flector arc  lamps  are  in  wide  use,  but  they  are 
being  superseded  to  some  extent  by  incan- 
descent lamps,  although  comparatively  few  of 
the  latter  are  yet  in  operation  because  of  their 
shorter  range.  The  mirror  arc  is  used  in  most 
of  the  larger  houses,  while  the  incandescent 
lamp  is  becoming  increasingly  popular  for 
smaller  theatres. 

Screens. — Practically  all  screens  used  in  Aus- 
tralia are  of  domestic  manufacture.  Attempts 
have  been  made  to  sell  imported  screens,  but 
their  higher  price  has  militated  against  their 
sale.  Domestic  producers,  assisted  by  a  pro- 
tective tariff,  dominate  the  market,  and  the 
domestic  screens  have  proved  satisfactory. 
There  seems  to  be  little  hope,  under  existing 
conditions,  of  stimulating  a  demand  for  foreign- 
made  screens. 

Visual  Education. — Visual  education  is  in  a 
i datively  earlv  stage  of  development  in  Aus- 
(Continued  on  page  68) 


My  12.  1030 


Motion    Picture    News 


59 


Modify  incp 
Troubl 


Forever 

Banished 


REGARDLESS  of  the  size  of  your  mammoth  screen 
or  the  size  film  you   are  presenting,  Vallen  Auto- 
matic  Screen    Modifier   reduces   or  enlarges   your 
screening  surface  to  the  size  of  the  film  with  abso- 
lutely no  effort  on  your  part  except  to  push  a  button. 

t 
No  rods,levers,wheels  orcomplicated  devices  of  any 

kind.  Surprisingly  compact  and  entirely  fool-proof. 
Merely  push  a  button  and  instantly,  without  any  other 
effort  of  any  kind,  the  screen  is  contracted  or  ex- 
panded exactly  as  you  want  it.  Modifying  curtain  re- 
quires no  additional  space  beyond  the  screen  frame. 

Entirely  automatic   and    noiseless.   For  use  with 
Grandeur,  Magnascope,  Widescope   or  any 
film — you  will   never  need  any  other  type    or 
kind   of   modifying   device   regardless   of  the 
size  or  kind  of  film. 

Designed   and    built   by  Vallen,    after  fifteen 
years    of  engineering  practical   theatrical 
equipment  and   intimate   contact  with    the 
industry  bringing  a  full  knowledge  of  every 
theatrical  need.  The  Vallen  Automatic  Screen 
Modifier   is   the   definite,  final   answer  to 
absolutely  every   screen    modifying    need 

VALLEN    ELECTRICAL  COMPANY,  In 
Akron,  Ohio 
For  Fifteen  Years  Builders 
of    Theatrical    Equipment 


^C^TOT^fTIZTZrSl 


THE  VALLEN  Automatic  Screen 
Modifier  is  a  complete  unit  con- 
sisting of  a  metai  screen  frame,  to 
which  the  screen   may  be  laced; 
modifier,  and  modifying  curtains  of 
flame- proof  black  velour.  Simplicity 
of  design  and  construction  permits  it 
to  be  quickly  and  readily  installed, 
for  no  additional  space  is  required 
beyond  the  size  of  the  screen  frame. 
Electrical  push  button  control 
stations  for  regulation  can  be  oper- 
ated by  stage  employees  or  direct 
from  projection  operator's  room. 
Completely  automatic,  de- 
pendable,  fireproof,  noiseless 
and  absolutely  practical. 


OTHER  VALLEN  PROVED 
THEATER   EQUIPMENT 

Noiseless,  All-Steel  Safety  Track.  Flying 
Curtain  Control.  Horn  Track.  Horn 
Baskets.  Synchronous  High  Speed 
Curtain  Control.  Write  for  literature. 


VAIXE1V 


keen  Modifier 

jfoi*  any  sisce  Screen 


60 


M  o  t  i  o  n    Picture    News 


July  12,  1930 


Innovations  in  Entertainment  World 
To  Feature  4  "Radio  City"  Theatres 

Home  of  Television  a  M.ajor  Development — Largest  House  in  Qroup  to 
Seat  7,000 — Broadcasting  Stations  to  Total  27 


NEW  FEATURES  of  theatre  architec- 
ture, innovations  in  equipment,  which 
will  include  latest  advances  in  the 
broadcasting  and  receiving  of  televised 
pictures,  are  to  be  embodied  in  the  four 
theatres  to  be  built  in  the  "Radio  City" 
project  to  be  built  from  48th  to  51st  Sts., 
fronting  Fifth  Ave.,  and  from  Fifth  Ave. 
across  to  a  similar  frontage  on  Sixth  Ave., 
New  York.  The  project,  to  be  built  by  the 
Rockefeller  interests,  is  to  cost  an  estimated 
$250,000,000  and  will  be  leased  to  RCA  and 
its  subsidiaries.  It  will  be  started  in  fall 
of  this  year  and  be  completed  in  the  fall  of 
1933. 

On  the  site  will  arise  a  complete  archi- 
tectural unit  that  will  include  four  theatres, 
devoted  to  sound  pictures,  musical  comedy 
presentations,  and  to  dramatic  productions. 
A  symphony  hall  is  also  under  considera- 
tion. Twenty-seven  broadcasting  studios, 
some  of  which  would  be  three  stories  in 
height  will  be  built  to  accommodate  the  re- 
quirements of  music,  entertainment,  educa- 
tion and  information  that  would  be  radiated 
from  this  center.  New  office  buildings  in 
architectural  harmony  with  the  rest  of  the 
development  will  be  built  to  house  the  va- 
rious industries  and  services  associated  with 
the  development  of  the  electrical  communica- 
tion and  entertainment. 

The  plan  of  construction  considered  by 
The  Showman  to  be  of  interest  in  that 
it  embraces  on  a  scale  perhaps  never  before 
attempted  in  the  industry  methods  of  com- 
bining commercial  business  structures  with 
theatres,  is  outlined  herewith : 

Fronting  Fifth  Ave.  and  forming  the  central 
structure  on  that  side  of  the  development  will 
be  an  oval  building  of  moderate  height.  Shops 
will  be  located  on  the  first  floor.  The  second 
floor  will  be  occupied  by  a  banking  institution, 
and  on  the  roof  a  restaurant  will  be  built, 
with  an  outdoor  promenade  running  around  the 
entire  building.  This  oval  building  will  extend 
to  a  garden  plaza  that  will  be  cut  through  the 
development  and  will  run  parallel  with  Fifth 
Avenue,  from  48th  to  51st  Sts.  The  plaza,  the 
width  of  which  will  be  almost  as  large  as  the 
length  of  the  average  city  block,  will  be  a 
boulevard.  Fountains,  statuary  and  garden 
plots  will   intersperse  its  whole  area. 

60-Story  Office  Building 

Over  the  entire  development  will  tower  a 
60-story  office  building  in  which  27  broad- 
casting studios  will  be  located,  extending  from 
the  west  side  of  the  plaza  through  to  Sixth 
Ave.  From  this  central  office  building  a  cor- 
ridor, about  three  stories  in  height,  will  run 
to  the  other  office  buildings  from  Fifth  to 
Sixth  Aves. 

The  streets  surrounding  the  new  develop- 
ment will  be  widened,  to  give  the  new  struc- 
tures fronting  them  more,  light  and  air,  to  pro- 
vide better  curb  facilities  for  shops  and  build- 
ings and  to  add  to  the  beauty  of  the  whole 
architectural  unit. 

Transportation  arteries  from  various  direc- 
tions will  lead  to  and  from  "Radio  City,"  but 
the  traffic  problem  will  be  reduced  by  under- 
ground bus  terminals  and  by  subterranean 
parking    arrangements    that    will    take    care   of 


The  Secret 


MDADIO  CITY,"  sponsored  by 
J\  the  Rockefeller  interests  in 
association  with  the  Radio  Corporation 
of  America  and  allied  companies,  will 
be  the  national  home  of  television. 
Construction  and  engineering  plans 
are  progressing  with  that  objective  in 
view. 

Details  of  what  the  development 
will  look  like  are  outlined  in  the  ac- 
companying article. 


thousands  of  cars  and  form  underground  boule- 
vards_for  automobile  traffic.  In  addition,  plans 
are  now  being  drawn  for  a  parking  tower  to 
give  additional  facilities  for  motor  parking. 
All  deliveries  within  the  radio  metropolis  will 
be  effected  from  underground. 

The  significance  of  the  new  project  from  the 
standpoint  of  the  new  entertainment  arts,  it  is 
explained  by  David  Sarnoff,  RCA  president, 
lies  in  the  greater  facilities  and  services  which 
the  development   makes  possible. 

"The  public  service,"  he  says,  "which  the  new  arts 
envisioned  in  the  era  of  electrical  entertainment  can 
render,  it  is  becoming  increasingly  clear,  will  depend 
more  and  more  upon  the  liaison  they  are  able  to 
maintain  with  the  entertainment  and  educational  arts. 
Technical  development  must  go  side  by  side  with 
artistic  development.  Both  are  vitally  necessary  to 
each  other.  Research  and  technical  progress  in  the 
communication  arts  would  be  largely  vitiated  if  the 
artistic  output  carried  did  not  keep  nace  with  the 
needs  of  advancing  intellectual  progress.  On  the 
other  hand,  the  entertainment  and  educational  arts 
can  only  find  their  greatest  expression  through  the 
vast  public  which  the  modern  facilities  of  communica- 
tion provide  for  the  artist  and  t]je  educator.  The 
more  intimate  relationship  between  the  radio  on  one 
hand,  and  the  stage,  the  screen,  the  concert  hall  or 
the  rostrum  upon  the  other,  the  greater  the  progress 
we  can  expect  in  the  entertainment  and  educational 
arts. 

Preparing  for  Television 

Broadcasting  must  look  towards  the  day  when 
both  sound  and  sight  will  be  transmitted 
through  the  medium  of  the  air,  it  is  pointed  out 
by  Merlin  Hall  AileswQrth,  president  of  the 
National  Broadcasting  Co.,  which  will  operate 
the  new  studios  in  the  Rockefeller  develop- 
ment. 

"Television,  it  is  true,  is  still  largely  in  the  tod- 
dling stage,"  he  states,  "but  the  vast  possibilities  of 
sight  added  to  sound  in  nation-wide  broadcasting 
cannot  be  ignored  in  planning  for  the  future.  We  are 
building  our  new  studios,  therefore,  for  tomorrow,  as 
well  as  for  today.  We  are  taking  into  account  in 
the  development  of  our  plans  the  fact  that  broad- 
casting, established  upon  a  democratic  basis  in  the 
United  States,  is  not  onlv  a  medium  of  mass  enter- 
tainment but  that  it  has  added  to  the  cultural  and 
educational  values  of  modern  life.  With  the  great 
theatrical  and  musical  enterprises  to  be  created  in 
this  development,  the  broadcasting  center  of  the 
country  will  be  joined  in  a  vast  artery  of  communica- 
tion with  the  dramatic  stage,  with  opera,  with  variety, 
with  talking-motion  pictures,  with  the  symphony  hall. 
The  artist  will  be  at  the  door  of  the  broadcasting 
studio,  and  broadcasting  facilities  will  be  at  the  side 
of  every  artist  whose  performance  deserves  a  wide 
audience. 

"Radio  broadcasting  has  become  the  recognized 
means  for  the  syndication  of  entertainment,  education 
and  information  upon  a  nationwide  and  on  occasion, 
upon  a  worldwide  scale.  It  has  far  from  exhausted 
all  the  services  that  might  be  rendered  through  the 
medium  of  sound;  it  will  have  vastly  greater  op- 
portunities when  television  emerges  from  the  labora- 
tory to  give  radio  the  new  dimension  of  sight.  The 
technical  and  artistic  experience  which  the  National 
Broadcasting  Co.,  has  gained  in  years  of  operation 
will  be  embodied  in  the  27  new  broadcasting  studios 
to  be   completed   within   the  next   two  or   three   years. 


Some  of  these  studios,  to  be  two  or  three  stories  in 
height,  will  be  concert  halls  in  effect.  In  addition, 
however,  every  one  of  the  four  great  theatres  to  be 
erected  on  this  development  will  be  equipped  for 
broadcasting   service. 

"All  the  theatres,  in  effect,  will  be  broadcasting 
studios;  all  will  be  equipped  for  the  broadcasting  of 
sound,  and  eventually,  when  technical  progress  has 
made  sufficient  headway,  for  the  broadcasting  of 
sight    directly    from    the    stage. 

"Ten  of  the  27  broadcasting  studios  will  be  designed 
for  photography  and  recording.  The  broadcasting 
building  will  be  constructed  so  that  radio  fans  may 
have    the   opportunity   to   see   the    artists   at   work. 

"Thus.,  with  the  entertainment  and  cultural  project 
now  announced,  broadcasting  will  have  at  its  call 
new  reservoirs  of  dramatic,  musical  and  entertain- 
ment   service." 

Says  R-K-O  Looking  Ahead 

The  four  theatres  to  be  erected  within  the 
new  radio  city  will  be  leased  and  operated  by 
R-K-O,  according  to  the  statement  of  Hiram 
S.   Brown,  president. 

"With  sound  which  has  revolutionized  the  motion 
picture  art,  and  with  other  technical  developments  in 
the  offing  the  motion  picture  has  become  a  relative 
by  marriage  to  all  the  entertainment  arts,"  Brown 
points  out.  "True,  it  has  developed  a  technique  and 
an  artistry  that  is  peculiarly  its  own,  but  it  has  at 
the  same  time  widened  enormously  trie  opportunities 
for  the  stage,  the  opera  and  for  other  forms  of  en- 
tertainment. 

"In  leasing  and  operating  a  theatre  devoted  to 
variety,  a  second  devoted  to  sound,  a  third  devoted 
to  musical  comedy,  and  a  fourth  to  dramatic  produc- 
tions, the  Radio- Keith-Orpheum  Corp.  is  providing 
itself  with  the  facilities  for  the  greatest  possible  de- 
velopment of  its  business.  It  proposes  to  use  the 
technique  of  all  the  arts  in  the  creation  of  its  en- 
tertainment programs  and  it  will  obtain  this  first- 
hand   under    this    new    plan. 

Largest  to  Seat  Above  7y000 

"Of  the  four  theatres  to  be  leased  and  operated  by 
KK(),  one  wi:l  be  a  variety  theatre  with  a  seating 
capacity  of  over  7,000  that  will  introduce  many  new 
conceptions  in  variety  entertainment — an  entertain- 
ment program  that  will  reflect  all  the  forms  of  the 
entertainment  and  musical  arts.  Lighting  effects 
made  possible  by  Tecent  electrical  progress  and  a 
stage  built  upon  an  engineering  principle  that  will 
make  it  visible  from  all  parts  of  the  house,  will  be 
among    the    new    features. 

"The  second  theatre  which  will  have  about  5,000 
seats  will  be  especially  designed  for  sound  motion 
pictures,  and  will  set  new  standards,  we  believe,  in 
this  form  of  entertainment.  Theatres  built  hereto- 
fore have  been  built  upon  the  acoustical  and  visual 
principles  of  the  older  forms  of  motion  picture  en- 
tertainment, although  sound  has  since  been  added  to 
all  the  larger  theatres.  This  time  we  shall  create  a 
beautiful  theatre  structure  around  the  radio  and 
electrical  developments  that  have  recently  revolu- 
tionized the  motion  picture  art.  It  will  be  a  theatre 
built  for  the  opportunities  that  sound  has  brought  to 
the  motion  picture,  and  the  possibilities  that  may 
flow    from    further    technical    developments. 

"The  third  theatre  will  be  especially  designed  for 
musical  comedy  productions.  Sound  has  welded  music 
to  the  screen.  This  theatre  will  provide  us  both  with 
a  source  for  the  development  of  creative  talent,  and 
with  a  public  experimental  station  that  will  guide 
our  motion  picture  directors  in  the  presentation  of 
better    entertainment    for    the   screen. 

"Finally,  we  shall  have  a  theatre  devoted  to  drama: 
tic  productions  of  a  selective  character  for  the  same 
reasons    that    apply    to   musical   comedy    productions." 

To  House  All  Units 

In  addition  to  the  theatres,  more  than  1,000,- 
000  square  feet  of  space  will  be  leased  in  the 
various  office  structures  to  be  erected  in  the 
new  Radio  City  by  RCA,  R-K-O,  the  National 
Broadcasting  Co.,  RCA  Victor  Corp.,  Radio 
Pictures,  and  RCA  Photophone,  Inc.  RCA 
will  have  its  executive  offices  in  the  60  story 
central   office   building. 

The  architects  appointed  for  this  project  are 
Reinhard  &  Hofmcister ;  Raymond  Hood,  God- 
ley  &  Fouilhoux  ;  and  Corbett,  Harrison  & 
MacMurray. 

•While  still  officially  unannounced,  S.  L. 
Rothafel  ("Roxv")  will  manage  the  picture 
theatre  in  the  group  of  four  proposed. 


July  12,  1930 


Motion    Picture    News 


61 


A  close-up  of  Model  69  5  0 
installed  in    the   Seville. 


As 

Thoroughly  Moderns 

as    their 

Modernistic  Coverings 


The  Steel  Furniture  Company  theatre  chairs  installed  in  the 
Seville  epitomize  the  very  finest  developments  in  modern 
theatre  seating.  Chock  full  of  solid  comfort,  lending  charm 
to  an  already  beautiful  interior  through  their  colorful  cover- 
ings and  beautifully  designed  end  standards,  these  chairs 
really  do  a  great  deal  to  enhance  the  pleasure  of  a  visit  to  the 
Seville — and  that,  after  all,  is  the  factor  that  determines  box 
office  receipts  in  any  theatre. 

Noiseless,  perfect-functioning,  made  of  wrought  steel  whicli 
is  a  great  deal  stronger  and  lighter  than  cast  iron,  STEEL 
Furniture  chairs  are  well  nigh  mechanically  perfect.  A  wide 
variety  of  styles  and  coverings  allows  the  opportunity  for 
beautiful  individual  effects.  Our  Planning  Department 
and  that  of  our  distributors,  The  National  Theatre  Sup- 
ply Company,  will  be  delighted  to  work  with  you. 

Write  for  your  free  copy  of  "Modem  Theatre  Seating" 


STEEL 

GRAND  RAPIDS 


Furniture       to. 

MICHIGAN 


62 


.1/  o  l  i  0  n    P  i  c  t  it  r  e    N  e 


w  s 


July  12,  1930 


Patents:  Their  Function  and  How 
To  Handle  Them  by  One  Who  Knows 

The  Shotvman  Inaugurates  a  New  Feature — Questions  and  Anstvers 
Column  Qets   Under  Way  with   the  August  Edition 

By  RAY  BELMONT  WHITMAN 


*  ♦  •  ♦  ♦  ♦ 

: 


A  New  Department 

WITH  The  Showman  for  July, 
Motion  Picture  News  inaugu- 
rate a  new  department — devoted  to 
patents. 

Arrangements  have  been  made  with 
Ray  Belmont  Whitman,  patent  attor- 
ney of  New  York,  to  advise  of  the 
latest  patented  inventions  in  the  mo- 
tion picture  field  and  to  write  frequent 
articles  on  the  subject  of  patents  and 
its  allied  fields  of  trade  mark  and  de- 
signs. These  articles  will  be  written 
in  the  laymen's  language. 

Mr.  Whitman  was  for  many  years 
the  chief  patent  counsel  and  consulting- 
engineer  for  a  large  American  corpo- 
ration and  is  the  author  of  a  widely 
circulated  book  on  patents. 


THE  subject  of  patents  is  one  about 
which  we  are  all  concerned,  for  prac- 
tically every  manufacturing  company 
in  this  country  has  been  founded  directly  or 
indirectly  as  the  result  of  the  monopoly 
obtained  through  patents  for  inventions. 

Over  1.700,000  such  patents  have  been 
issued  in  the  past  100  years  or  more,  and 
at  the  present  time  some  40,000  patents  is- 
sue each  year  and  an  equal  number  of  ap- 
plications are  filed  which  never  issue  into 
patents.  In  addition,  probably  another  100,- 
000  inventions  are  conceived  which,  for  one 
reason  or  another,  never  reach  the  applica- 
tion stage. 

In  these  articles  we  will  attempt  to  give 
some  interesting  and  valuable  information 
to  the  general  reader  on  the  subject  of 
patents  and  inventions,  and  also  on  trade 
mark-  and  designs. 

The  founders  of  the  country  were  indeed 
wise  men  to  encourage  invention  by  putting 
into  the  Constitution  in  1790  that  provision 
which  now  gives  to  the  patentee  of  a  new 
invention  an  exclusive  monopoly  to  prevent 
Others  from  making,  using  and  selling  it, 
Eor  the  first  seventeen  years  after  the  issue 
of  the  [latent  in  return  for  its  mere  disclos- 
ure   tn    (he    public    and    tree    use    thereafter. 

Our  patent  laws  are  the  most  liberal  in 
the  world.  Nowhere  else  can  a  poor  man 
with  a  good  idea  SO  easily  acquire  both  fame 
and  fortune  as  the  result  of  protecting  and 
marketing   it. 

I  here  is  now  scarcely  a  town,  village,  or 
hamlet  throughout  our  broad  land  but  what 
ha-  at  least  one  prominent  citizen  living  on 
Easy  Street  in  a  mansion  purchased  from 
the  profits  of  a  patented  invention.  In  fact, 
oine  of  our  greatest  fortunes  have  been 
made  through  the  outright  sale  or  royalty 
of  these   rights. 

It  has  been  well  said  that  practically  all 
of  us  are  original  enough  to  have  conceived, 
sometime  in  our  lives,  at  least  one  really 
valuable   invention.      The   trouble   usually    is 


that  we  don't  realize  this  and,  therefore,  take- 
no  steps  to  patent  and  market  it. 

The  Real  Nature  of  a  Patent 

In  the  beginning,  it  is  important  to  cor- 
rect an  almost.  ..universal  misconception 
which  alone  is  responsible  for  many  serious 
losses  to  the  uninformed. 

A  patent  does  not,  as  many  believe,  give 
to  its  owner  the  right  to  make,  use  and  sell 
the  invention.  It  merely  gives  the  right  to 
exclude  others  from  making,  using  and  sell- 
ing the  invention  as  specifically  covered  in 
the   claims   of  the   patent. 

The  inventor  who  has  conceived  an  in- 
vention, providing  no  one  else  has  previously 
been  granted  a  patent  on  it,  has  already  the 
right  to  make  it,  use  it,  or  sell  it,  as  he 
chooses.  This  is  his  common  law  right. 
And  everyone  else,  as  well,  has  the  same 
right.  The  Government,  by  enacting  our 
patent  laws,  has  sought  to  encourage  inven- 
tion by  granting  to  every  inventor  who  ap- 
plies, an  exclusive  right  for  the  first  seven- 
teen years  to  prevent  others  from  making, 
using  or  selling  the  invention  claimed.  It. 
however,  this  right  has  been  previouslv 
granted  to  another  on  any  part  of  the  in- 
vention, then  the  later  inventor  is  just  as 
much  estopped  from  using  the  previous  in- 
vention as  is  the  rest  of  the  public. 

Most  inventors,  and  indeed  many  other- 
wise intelligent  manufacturers  and  purchas- 
ers of  patents,  fail  to  grasp  this  situation. 
As  a  result,  they  proceed  on  the  basis  that 
the  patent,  having  been  granted  by  the 
Government,  gives  them  the  right  to  use  the 
invention.  But  as  most  patents  are  in  the 
nature  of  improvements  over  older  devices, 
it  is  frequently  necessary  for  the  inventor 
to  employ  also  one  or  more  of  such  older 
devices  in  order  to  make  use  of  his  own 
invention. 

And,  as  it  sometimes  happens  that  some 
such  former  device  or  method  is  already 
covered  by  a  patent  to  a  prior  inventor,  the 
later  inventor  then  finds  himself  in  the  un- 
fortunate position  of  not  being  able  .to  use 
himself  what  he  can  prevent  others  from 
using. 

This  very  important  point  should  alwavs 
be  kept  in  mind  when  dealing  with  patents. 
Later,  under  the  heading  "Infringement 
Searches,"  it  will  be  explained  how  to  de- 
termine whether  or  not  a  patent  owner  has 
the  right  to  use  the  invention  without  risk 
of  infringing  any  such  prior  patents  of 
others. 


Xext  month  the  Patent  Editor  will  discuss 
who  may  obtain  a  patent,  when  it  may  be 
obtained,  and  on  what,  and  will  comment 
briefly  on  patent  failures  and  patent  suc- 
cesses, and  try  to  point  out  why  some  men 
get  rich  and  others  stay  poor  in  the  held 
ot    invention. 

Beginning  with  the  next  issue,  also.  Mr. 
Whitman   will    conduct   a   column   under   the 


heading  "Questions  and  Answers."  Every- 
one is  invited  to  make  use  of  this  free  con- 
sulting service.  Address  your  questions  to 
the  Patent  Editor,  in  care  of  Motion  Pic- 
ture News  ;  write  on  one  side  of  the  paper 
only,  and  sign  your  full  name  and  address. 
Only  initials  will  be  published,  if  requested. 
Current  pattents  issued  by  the  United 
States   Patent  Office  include  the  following: 

1.759,914.  METHOD  OF  PRODUCING  FILMS  FOR 
COLOR  CINEMATOGRAPHY.  Alexander  Pilny, 
Zurich,  Switzerland.  Filed  Nov.  5,  1928,  Serial  No. 
317,262.  and  in  Germany  Nov.  8,  1927.  7  Claims. 
(CI.    88     16.4.) 


1.  A  method  of  producing  film  strips  for  cinema- 
tography which  comprises  splitting  a  series  of  im- 
ages rectangularly  and  projecting  them  onto  longi- 
ludinal  parallel  portions  of  a  film  strip  by  folding 
the  strip  longitudinally  at  right  angles  to  present 
said    portions    for    receiving    the    partial    images. 


1,761,619.  SOUND  AND  PICTURE  RECORDING 
CAMERA.  Lee  de  Forest,  New  York,  N.  Y.,  as- 
signor, by  Mesne  assignments,  to  General  Talkins; 
Pictures  Corporation,  a  Corporation  of  Delaware. 
Filed  Dec.  3,  1927.  Serial  No.  237. 400.  10  Claims. 
(CI.    88-16.2) 


7.  The  combination  with  a  standard  motion  picture 
camera  and  a  sound  recording  attachment  therefor, 
having  a  casing  in  communication  with  said  camera 
through  an  opening,  of  means  for  passing  the  film 
from  said  camera  through  the  opening  into  the  sound 
recording    attachment    and    back    into    the    camera. 


1,761,837.  FILM  FASTENER  FOR  REELS.  William 
T.  McCarthy,  Brooklyn,  N.  Y.  Filed  Aug.  11.  1927. 
Serial     No.    212.171.      7    Claims.     (242—70.) 


sv>; 


iU-r 


2E 


2.  A  fastener  for  a  film  wound  on  a  reel,  said 
fastener  including  means  to  engage  the  end  of  a  film, 
and  means  including  a  pair  of  members  to  detach- 
ably  engage  the  sides  of  the  reel,  said  means  being 
resilient  to  actuate  said  members  into  engagement 
with    the   reel. 

{Continued  ou   page  (>4 ) 


July  12,  1930 


Motion    P  i  c  t  it  r  e    X  e  tv  s 


63 


Paramount -Publix 
Warner  Brothers 
Fox,  Radio-Keith- 
Orpheum  and  many 
others   COOL   with 
KOOLER-AIRE. 


Fill   the   house   with   coolness 
and  you'll  fill  it  with  people! 


P  RE-COOLED,   purified   air,    briskly   circulated 
throughout  the  auditorium — that's  the  secret 
of  the  delightful  results  you  get  from  Kooler- 
Aire,   "Nature's  Healthful  Refrigeration." 

It  makes  you  the  master  instead  of  the  slave  of  the 
heat  and  air  conditions  in  your  theatre.  You  can 
lower  the  temperature  and  increase  or  decrease  the 
air  volume  exactly  as  desired  to  suit  conditions. 
Kooler-Aire  is  a  marvel  of  silent  efficiency. 

Costs  less  to  buy  and  to  operate.  Our  liberal  financing 
plan  puts  Kooler-Aire  profitably  within  the  reach  of 
every  theatre.  Take  advantage  of  it  this  season. 
Put  in  the  proved  system  that  has  made  good  for 
Paramount-Publix,  Warner  Brothers,  Fox,  R-K-O 
and  other  circuits  and  independents  from  coast  to 
coast.    May  we  send  this  book?     Write  today. 

KOOLER-AIRE    ENGINEERING    CORP. 

1912  Paramount  Building  New  York,  N.  Y. 

B.  F.  SHEARER  CO..  Coast  Representatives 
Seattle  Portland  Los  Angeles 

KHfALTHFUL  A      « 

poler-A»re 

<  AT U  RE'S      RtfRIGE  RATION 


64 


M  o  t  i  o  11    Picture    News 


July  12,  1930 


(Continued  from  page  62) 
MOTION-PICTURE    MACHINE.    Franklin 
H.    Avers,   Portage.   Wis.      Filed  Feb.  26,   1923.   Serial 
No.    621,339.     14   Claims.     (CI.   88—16.) 


2.  In  a  camera  having  an  exposure  opening,  a  plu- 
rality of  fixed  lenses  in  alignment  with  and  spaced 
transversely  in  said  opening,  a  mechanism  for  in- 
termittently advancing  a  film  past  said  opening,  a 
source  of  licrht.  a  rotary  shutter  shaft,  a  cam  mount- 
ed on  said  shaft,  and  means  operable  by  said  cam  for 
intermittently  moving  said  source  of  light  in  pre- 
determined timed  relation  with  respect  to  the  film 
feeding    mechanism    relatively    of    the    film. 


1,672,470.  PICTURE-TRANSMISSION  SYSTEM. 
Frederic  C.  Crowe.  Erie,  Pa.,  assignor  of  two- 
thirds  to  S.  H.  Cauley  and  C.  L.  Cauley,  Erie,  Pa. 
Filed  Mar.  25,  1929.  Serial  No.  349,754.  12  Claims. 
(CI.    178—6.) 


I.  In  a  picture  transmission  system,  a  plurality  of 
light  responsive  elements  arranged  to  form  a  light- 
sensitive  area,  means  for  projecting  an  image  of  a 
picture  upon  said  light  sensitive  surface,  movable 
means  interposed  between  said  image  projecting  means 
and  said  sensitive  area  for  admitting  only  a  line  of 
said  image  to  said  sensitive  area,  and  means  for  suc- 
cessively associating  each  of  the  elements  influenced 
by   said   image   line   with   an   output   circuit. 


1,762,925.  SOUND  FILM  WITH  SENSITOMETRIC 
SCALE.  Loyd  A.  Jones  and  Clifton  M.  Tuttle, 
Rochester,  N.  Y.,  assignors  to  Eastman  Kodak 
(  bmpany,  Rochester,  ft.  Y.,  a  Corporation  of  New 
York.  Filed  May  1,  1929.  Serial  No.  359.634.  5 
Claims.      (CI.    95-9.) 


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2     , 

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CODDO000ODOO00O  0  0 


1.  A  band  of  sensitized  film  having  thereon  at  in- 
tervals throughout  its  length  latent  images  of  sensito- 
metric  strips,  and  having  a  longitudinal  series  of 
exactly  spaced  perforations,  each  sensitometric  strip 
image  varying  in  exposure  longitudinally  of  the  band 
in  an  accurate  dimensional  relation  to  the  perfora- 
tions. 


1,762,939.  FILM-MOVING  MECHANISM.  Otto 
Wittcl.  Rochester,  N.  Y.,  assignor  to  Eastman 
Kodak  Company,  Rochester,  N.  Y.,  a  Corporation 
of  New  York.  Filed  June  10,  1925.  Serial  No. 
6,291.      1    Claim.     (CI.   88—18.4.) 


In  a  motion  picture  apparatus  having  a  frame  and  a 
motor  carried  thereby,  mechanism  driven  by  said 
motor  and  including  an  arm  with  a  claw,  a  link  piv- 
oted to  said  arm  and  to  said  frame,  and  means  to 
reciprocate  said  arm,  whereby  the  claw  is  moved 
through  a  closed  path,  members  forming  a.  guideway 
for  a  film  strip,  a  portion  of  said  path  intersecting 
said  guideway  whereby  the  claw  may  engage  and 
move  a  film,  and  a  spring  between  the  frame  and  the 
link  and  adapted  to  oppose  and  be  tensioned  by  the 
movement  of  the  link  when  the  claw  is  being  moved 
along  its  path  outside  of  said  guideway,  and  adapted 
to  assist  in  the  movement  of  the  link  and  the  mech- 
anism connected  thereto,  when  the  claw  is  in  the 
film  engaging  portion  of  its  path,  the  force  exerted 
by  the  spring  alone  being  insufficient  to  move  the 
film. 


1,763,231.  MOTION -PICTURE       TITLE-MAKING 

MACHINE.  Edwin  C.  Fritts,  Rochester,  N.  Y-., 
assignor  to  Eastman  Kodak  Company,  Rochester, 
N.  Y.,  a  Corporation  of  New  York.  Filed  Aug.  26, 
1927.     Serial  No.   215,609.     17   Claims.     (CI.  88-16.) 


1.  In  a  photographing  machine,  the  combination 
with  an  enclosed  chamber  having  an  exposure  opening 
therein,  of  means  for  evacuating  air  from  the  chamber, 
whereby  a  card  to  be  photographed  may  be  held 
against  the  exterior  edges  of  the  exposure  opening, 
and  a  camera  on  that  side  of  the  opening  toward 
which  the  card  is  held  and  focused  on  the  plane  of 
the  opening  for  photographing  that  side  of  the  card 
so   held    that    faces    the    chamber. 

6.  In  combination,  a  support  for  an  object  to  be 
photographed,  a  motion  picture  camera  positioned  to 
photograph  a  card  at  the  support,  a  film  footage 
indicator,  a  measuring  device  mounted  on  the  support 
and  controllable  by  a  card  positioned  thereon  for 
controlling  the  operation  of  the  film   storage  indicator. 


1,763,922.  SAFETY  DEVICE  FOR  MOTION-PIC- 
TURE-PROJECTING MACHINES.  Joseph  Ellis 
Cohen,  Philadelphia,  Pa.,  assignor  to  Sentry  Safety 
Control  Corporation,  Philadelphia,  Pa.  Filed  July 
9,   1927.      Serial    No.    204,455.     3    Claims.    (CI.    88—17.) 


n    '  i.i 


3.  Fire  prevention  apparatus  for  motion  picture  ma- 
chines having  a  film  loop  guard  whose  upper  end 
terminates  short  of  the  bottom  of  the  upper  magazine, 
a  switch  mounted  on  said  guard  and  adapted  to  close 
an  electric  circuit  for  actuating  a  safety  device  to 
cut  off  the  light  rays  from  the  film,  an  actuating  plate 
for  said  switch,  and  a  deflector  plate  secured  to  the 
bottom  of  the  magazine  and  a  short  distance  from 
the  upper  end  of  the  loop  guard  for  directing  a  broken 
film  or  excessively  enlarged  loop  thereof  against  said 
actuating  plate  and  preventing  its  passing  over  the 
actuating  plate  and   loop  guard. 


1,764,066.      AUTOMATIC    CAMERA.      Benjamin    Day 

Chamberlin,  Rochester,  N.  Y.,  assignor  to  Eastman 
Kodak  Company,  Rochester,  N.  Y..  a  Corporation  of 
New  York.  Filed  Tan.  29,  1921,  Serial  No.  440,908. 
Renewed  July  25,   1929.     51   Claims.     (CI.  88-17.) 


5.  In  an  aerial  camera,  the  combination  with  a 
camera  body  having  a  lens  disposed  with  its  axis 
vertical,  means  at  the  top  thereof  for  shifting  sensi- 
tive material  in  the  tfocal  plane  .of  said  camera  and  a 
shutter,  of  a  case  nfounted  at /me  side  of  said  body, 
mechanism  therein  for  automatically  and  successfully 
operating  the  shifting  means  and  shutter  in  timed  re- 
lation to  each  other  and  a  motor  for  driving  said 
mechanism  mounted  on  the  body  and  having  a  shaft 
extending  into  the  case. 


1,764,201.  PEDESTAL  LEVER  FOR  PICTURE-PRO- 
JECTION MACHINES.  Augusto  Dina,  Jersey  City, 
N.  J.,  assignor  to  International  Projector  Corpora- 
tion, New  York,  N.  Y.,  a  Corporation  of  Delaware. 
Filed  May  31,  1928.  Serial  No.  281,873.  5  Claims. 
(CI.  248—17.) 


1.  In  a  motion  picture  projecting  machine,  a  sup- 
porting pedestal  having  a  pair  of  arms,  a  pedestal 
lever  having  an  elongated  slot,  means  for  pivotally 
mounting  said  lever  on  said  pedestal  whereby  one  of 
said  arms  extends  into  said  slot,  and  the  other  of 
said  arms  extends  externally  of  said  lever,  a  projec- 
tion head  support  carried  by  the  front  of  said  lever, 
and  a  downwardly  extending  flange  formed  at  the 
rear  thereof  having  means  associated  therewith  for 
pivotally    mounting    the    lamp    house    support    thereon. 


1,764,450.  FILM-CAMERA  APPARATUS.  Charles 
F.  Hindle,  Ossining,  N.  Y.,  assignor  to  Cambridge 
Instrument  Company,  Inc.,  Ossining-on-Hudson,  N. 
Y.,  a  Corporation  of  New  York.  Filed  Aug.  28,  1925. 
Serial  No.  53,064.     5  Claims.     (CI.  242—71.) 


1.  In  a  camera,  m  which  sensitized  material  may  be 
exposed,  and  having  an  opening  through  which  the 
sensitized  material  may  be  fed  out  of  the  camera,  a 
cylindrical  receptacle  comprising  an  outer  cylindrical 
casing  and  an  inner  cylindrical  casing  housed  in  the 
outer  casing,  the  casings  being  each  open  at  one  end 
and  closed  at  the  other  end,  the  closed  ends  being  dis- 
posed at  opposite  ends  of  the  receptacle,  the  casings 
being  provided  in  their  sides  with  longitudinally  dis- 
posed registrable  openings  the  walls  of  which  con- 
stitute cutting  blades,  one  of  the  casings  having  a 
locking  member  for  locking  the  said  one  casing 
against  rotation  when  the  opening  of  the  said  one 
casing  is  alined  with  the  camera  opening,  the  other 
casing  being  rotatable  with  respect  to  the  said  one 
casing,  to  aline  the  opening  of  the  said  other  casing 
with  the  camera  opening,  whereby  the  receptacle  may 
be  mounted  adjacent  to  the  camera  with  the  regis- 
trable openings  alined  with  the  camera  opening  to 
permit  the  sensitized  material  to  be  fed,  after  ex- 
posure in  the  camera,  into  the  receptacle  through  the 
registrable  openings,  the  said  other  casing  having 
means  for  locking  the  receptacle  against  detachment 
from  its  mounting  when  the  registrable  openings  are 
alined  with  the  camera  opening  and  means  for  ro- 
tating the  said  other  casing  relatively  to  the  said 
one  casing  to  cause  the  cutting  blades  to  move  rela- 
tively past  each  other  to  sever  the  material  anil  to 
close  the  registrable  openings  to  render  the  receptacle 
light  proof  and  to  render  the  locking  means  ineffective 
so  as  to  permit  the  inner  and  outer  casings  to  become 
detached  as  a  light-proof-unit  receptacle  with  the 
severed   material    therein. 


July  12,  1930 


M  o  tion    Picture    News 


65 


Fox  Theatre 

Architect — Thomas  \\".  Lamb,  N.  Y. 

Electrical  Contractor — Alta  Electric 
Company,  San  Francisco. 

General  Contractor — McDonald  & 
Kahn,  San  Francisco. 

Consulting  Engineer — Chas.  T.  Phil- 
lips, San  Francisco. 


-tainting  with  light 


in  San  Francisco 

IN  the  new  Fox  Theater  of  San  Francisco,  the  modern 
artist  paints  with  light.  Auditorium,  stage  and 
lobby  serve  as  a  canvas  for  the  ever-changing  scene  of 
variegated  colors.  With  the  operation  of  a  single 
switch  on  the  mammoth  Westinghouse  theater  switch- 
board, the  lighting  effects  for  an  entire  scene  are 
reproduced. 

Colored  light  has  a  marked  psychological  effect  upon 
the  audience,  and  if  controlled  so  as  to  vary  from  color 
to  color  with  the  mood  of  the  play,  brings  the  audience 
closer  to  the  spirit  of  the  production. 

Westinghouse  theater  switchboards  can  help  you 
achieve  unusual  lighting  effects.  Obtain  a  copy  of  C. 
1702  from  the  nearest  Westinghouse  office. 


Service,  prompt  and  efficient,  by  a  coast-to-coast  chain  of  well- equipped  shops 


Westinghouse 

W      W  S^  T  30990-A 

TUNE  IN  THE  WESTINGHOUSE  SALUTE  OVER  THE  N.  B.  C  NATION-WIDE  NETWORK  EVERY  TUESDAY  EVENING. 


66 


Motion    Picture    News 


July  12,  1930 


Science  Pointing  the  Way  to  New 
Standards  in  Field  of  Exhibition 

Equipment,  Theatre  Design,  Lighting  Constantly  Undergoing 
Improvement,  Progress  Report  of  S.  M.  P.  E.  Indicates 


THE  possibilities  for  raising  exhibi- 
tion standards  are  far  from  exhausted. 
New  developments,  thrown  into  the 
lap  of  the  industry  by  factories  and  labora- 
tories in  this  country  and  abroad,  offer  the 
wide-awake  showmen  opportunity  to  reach 
out  into  the  new  fields  by  applying  to  his 
own  problem  improved  types  of  projectors, 
screens,  and  lenses  and  by  utilizing  new 
theories  in  lighting  and  theatre  design 
which  are  constantly  springing  to  the  fore. 

( rlenn  E.  Matthews,  chairman  of  a  com- 
mittee of  fourteen  knows  as  the  Committee 
on  Progress  of  the  Society  of  Motion  Pic- 
ture Engineers,  makes  it  an  obvious  pro- 
cedure to  draw  this  conclusion  from  that 
portion  of  his  report  which  dwells  at  length 
on  exhibition  and  its  attendant  problems. 

The  report  lists  the  source  material  from 
which  the  facts  were  gleaned,  thereby  open- 
ing the  door  to  additional  information  by 
reference  to  the  original.  Included  in  the 
authorities  mentioned  there  is  frequent  ref- 
erence to  Motion  Picture  News  and  The 
Showman. 

As  the  first  topic,  "General  Projection 
Equipment"  is  discussed.  The  text : 

A — General  Projection 
Equipment 

Projectors  and  Projection. — Fox  and 
Richardson150  have  commented  on  the  pro- 
jection equipment  used  for  showing  70  mm. 
film.  The  projector  is  built  more  sturdily 
than  older  projectors  and  is  equipped  with 
a  rotating  shutter  between  the  light  source 
and  the  film  aperture.  Maintenance  of  uni- 
form screen  illumination  is  found  to  be  a 
delicate  job  at  the  Roxy  where  150  amperes 
arc   required  for  the  long  throw.1,1 

An  attachment  weighing  less  than  100 
pi  muds  has  been  announced  for  installation 
on  a  universal  projector  base  for  the  show- 
ing of  a  film  56  mm.  wide,  giving  a  picture 
ratio  of  1:2  for  projection  on  screen  24 
feet  wide.152 

A  new  model  Simplex  projector,1'"  as 
well  as  a  new  assembly  for  older  models, 
was  announced  in  1929  which  incorporates 
as  a  special  feature  a  rear  shutter  between 
the  lamp  house  and  the  gate.  The  shutter 
blades  are  set  at  a  slight  angle  to  create  a 
current  of  air  on  the  gate  which  is  claimed 
to  lower  the  temperature  of  the  gate  con- 
siderably, to  reduce  to  a  minimum  the  ten- 
dency for  film  buckle,  and  to  lower  the 
general  lire  hazard.  Some  other  features  of 
the  new  model  as  claimed  are  easy  and 
rapid  change-over  from  disc  to  sound-on- 
film,  and  means  for  maintaining  accurate 
focus   and  centering  of  the  picture.' '' ' 

Hardy155  applied  the  results  of  a  con- 
sideration of  the  conservation  of  energy 
principle  to  a  discussion  of  the  optics  of 
motion     picture     projectors.      Jahn156     has 


Progress  in  Exhibition 

THE  report  of  the  Committee 
on  Progress  of  the  Society  of 
Motion  Picture  Engineers  concerns 
itself  largely  with  developments, 
innovations  and  improvements  in 
exhibitions.  This  section  of  the  re- 
port, full  text  of  which  is  published 
herewith,  deals  with  the  following: 

A.  General      Projection      Equipment. 

1.  Projectors   and    Projection. 

2.  Sound    Picture    Reproduction. 

3.  Projector,    Lenses,    Shutters    and 
Light  Sources. 

4.  Fire   Protection. 

B.  Special  Projection  Methods. 

1.  Portable    Projectors. 

2.  Stereoscopic    Projection. 

3.  Continuous     or     Non-intermittent 
Projection. 

C.  Theatre    Design    and    Installation. 

1.  Screens. 

2.  Theatre    Illumination. 

3.  Theatre   Acoustics   and   Construc- 
tion. 


1 


J 


given  interesting  data  on  transformers  for 
use  with  motion  picture  projectors.  A  cue 
meter,  consisting  of  a  dial  attached  by  a 
flexible  shaft  to  the  shutter  shaft  on  the 
projector,  has  found  practical  use  and  elim- 
inates the  need  of  a  long  written  cue  sheet. 
The  dial  is  graduated  in  feet  and  is  traversed 
by  two  hands,  geared  ten  to  one.157  Descrip- 
tions have  been  given  by  Lasally158  of  two 
Berlin  theatre  projection  rooms,  in  one  of 
which  are  installed  two  non-intermittent 
projectors.  A  projector  is  available  for  pro- 
jection of  Ozophane  film  which  is  0.02  mm. 
thick.  It  employs  a  claw  pull-down  move- 
ment and  750  runs  were  made  successfully 
at  a  speed  of  25  frames  per  second.1511 

Improvements  in  pressure,  plates,  claw 
pull-downs,  change-over  devices,  automatic 
rewinds  on  the  projector,  take-up  fittings, 
sprockets,  comprise  the  essential  features  of 
many  patents  related  to  projection  mecha- 
nisms.168 

Sound  Picture  Reproduction 

During  the  winter  of  1020-30,  sound  mo- 
tion pictures  became  such  an  integral  and 
vital  part  of  regular  theatre  exhibition  pro- 
grams that  their  discussion  is  included  at 
this  point  under  general  rather  than  special 
projection  equipment,  as  in  past  reports. 
The  problem  of  equipping  many  thousands 
of  theatres  for  sound  reproduction  during 
the  comparatively  short  period  of  a  year 
and  a  half  was  a  serious  and  gigantic  task 
both  from  the  engineering  as  well  as  the 
economic  standpoint.  The  economic  problem, 
iccdrding   to    Franklin161    has   been    a   par- 


ticularly serious  one  for  the  small  exhib- 
itor, for,  while  the  large  houses  could  elimi- 
nate their  symphony  orchestras  and  intro- 
duce a  saving,  the  small  house  had  only  a 
small  investment  in  its  orchestra  in  com- 
parison with  the  cost  of  installation  of  re- 
production equipment.  A  lowering  of  costs 
on  such  equipment  alleviated  this  situation 
to  a  certain  extent.  In  the  meantime,  many 
small  exhibitors  installed  inferior  low-priced 
equipment  with  a  resulting  lowering  of  the 
quality  of  sound  reproduction  and  an  in- 
evitable falling-off  of  box  office  receipts. 
On  the  other  hand,  the  steady  improvement 
in  sound  reproduction  quality  noted  in  the 
better  equipped  theatres  stimulated  public 
appreciation  and,  according  to  a  report  by 
Hays,  resulted  during  1929  in  an  increased 
attendance  of  15  per  cent  or  15,000,000  per- 
sons per  week   in  the   United   States.162 

The  advent  of  the  sound  picture  apparent- 
ly offered  the  producers  a  plausible  excuse 
for  the  removal  of  concert  orchestras  which 
many  of  them  believed  had  been  appreciated 
only  by  an  aesthetic  minority.  Surprisingly 
few  complaints  from  theatre  goers  and  no 
noticeable  loss  of  revenue  apparently  sub- 
stantiated this  opinion. 

Schools  for  theatre  projectionists  have 
been  established  to  acquaint  them  with  the 
handling  of  sound  equipment  and  elaborate 
servicing  staffs  have  been  formed  for  the 
assistance  of  the  theatre.  Numerous  prac- 
tical articles  have  been  written  on  analysis 
of  sound  reproduction  troubles,  such  as  care 
of  equipment,  location  of  electrical  supply 
generators  relative  to  the  loud  speakers, 
causes  of  hum  sounds  in  reproducers,  acous- 
tic nature  of  draperies  and  seats  in  the  audi- 
torium.163 

A  survey  of  the  literature  indicates  that 
considerable  attention  has  been  paid  to  the 
problem  of  theatre  acoustics  during  the  early 
months  of  1930  as  the  importance  of  this 
problem  was  fully  realized.  Of  interest  to 
the  theatre  patron  is  Marrisson's11'1  method 
for  estimating  by  ear,  frequencies  from  ap- 
proximately 50  to  400  cycles.  Norris165  has 
described  an  electrical  instrument  called  an 
"acousticeter"  for  measuring  sound  intensi- 
ties. 

Use  of  Talkers  Spreads 

Sound  picture  projection  apparatus  is  in  ac- 
tive use  on  trans-Atlantic  liners,  in  a  Chi- 
cago hotel  dining  room,  and  even  in  railway 
cars.  A  successful  showing  on  a  Union  Pa- 
cific trans-continental  train  was  arranged 
during  the  fall  of  1920.166  A  Delaware  cor- 
poration has  been  formed  to  promote  a  fleet 
of  Specially  designed  railway  coaches  as  the 
first  unit  of  a  projected  nation-wide  system 
of  mobile  sound  theatres  to  present  pictures 
in  small  villages.167  The  first  theatre  for 
the  exclusive  showing  of  sound  newsreels 
opened  early  in  November,  1920,  running  a 
continuous  show  from  10:00  a.  in.  to  mid- 
night.168 


July  12,  1930 


Motion    Picture    News 


07 


A  description  has  been  given  of  the  Tobis 
projection  equipment  which  is  used  in  Ger- 
many and  h ranee.'"-'  The  sound  record  is 
of  variable  density  type.  Loud  speakers  are 
mounted  in  sets  of  six  on  each  side  of 
the  screen.  Five  of  each  set  are  of  the 
electro-static  and  one  of  the  electro-dynamic 
type.  Various  projectors  available  in  Ger- 
many have  been  described  by  Fischer170  and 
Pander.171 

The  adoption  of  a  standard  projection 
aperture  for  sound-on-film  prints  ot  0.60U 
bv  0.800  inch  is  of  importance  as  noted  pre- 
viously in  this  report.  It  was  proposed  by 
a  joint  committee  of  technicians  and  engi- 
neers and  represents  a  forward  step  toward 
better  screening  of  sound  pictures.  Micro- 
phone installations  connected  with  the  loud 
speakers  on  the  stage  have  been  made  avail- 
able for  theatre  managers'  offices  to  permit 
the  manager  to  give  personal  announce- 
ments about  coming  programs,  sport  events. 
and  elections,  as  well  as  to  assist  in  the 
prevention  of  panics   in  case  of  fire.1'2 

Several  articles  have  been  written  on  that 
important  subject  of  volume  control,  so  vital 
to  the  interest  of  the  theatre  patron.17  ;  A 
special  fader  installation  operated  from  the 
orchestra  floor  of  a  New  York  theatre  lias 
proven  an  effective  means  of  controlling 
sound  volume  during  the  showing  of  the 
picture,    "Rio   Rita."1,  ' 

The  proper  location  of  horns  and  other 
types  ot  loud  speakers  is  still  somewhat  of 
an  open  question.177.  Analyses  of  types  ol 
loud  speakers  have  been  made  by  Vogt,17" 
and  by  Blattner  and  Bostwick.177  An  audi- 
ble frequency  selector  has  been  designed  for 
use  in  the  projection  room  which  it  is 
claimed  permits  the  projectionist  to  accentu- 
ate, attenuate,  or  eliminate  certain  frequen- 
cies delivered  to  the  amplifier.17^ 

Details  have  been  published  on  the  tech- 
nical characteristics  of  all  the  sound  repro- 
ducing equipment  on  the  French  market.1,  ' 
The  only  French  process  which  is  complete 
from  the  taking  to  the  production  end  is 
that  of  Gaumont.  Their  projector,  known 
as  "L'Ideal  Sonore,"  uses  a  selenium  cell 
illuminated  with  a  220-watt  lamps,  for 
sound-on-film  reproduction,  and  is  also 
equipped  with  a  synchronized  disc  lor  rec- 
ords. A  special  amplifier  for  the  selenium 
cell  is  provided,  located  on  the  projector, 
and  a  three  stage  audio  amplifier  delivering 
a  telephone  power  of  150  watts  which  may 
be  located  anywhere  desired. 

Dunoyer1"1"  has  reviewed  the  character- 
istics of  photo-electric  cells  with  especial 
mention  of  a  cell  manufactured  in  France. 
Nason181  has  dealt  with  the  design  of  audio 
frequency  apparatus  in  a  series  of  three 
articles.  Flectro-magnetic  pickups  were  dis- 
cussed by  Grouse,182  and  Hatschek18:;  treated 
the  subject  of  amplifiers  and  hook-ups  to 
minimize  distortion. 

Sound  for  the  Deaf 

Additional  installations  have  been  made 
in  theatres  to  make  sound  pictures  audible 
for  deaf  patrons.  The  equipment  consist. 
of  a  network  tapping  the  sound  energy  in 
the  reproducing  system  with  a  separate  am- 
plifier capable  of  supplying  sufficient  power 
for  thirty  headsets.1" ' 

The  number  of  available  types  of  turn- 
table reproducers  continued  to  increase 
monthly  for  each  one  of  which  certain  meri- 
torious   claims    were    advanced.185 

Various  improvements  in  sound  repro- 
duction equipment  have  been  patented186  re- 
lating to  synchronization  of  disk  records 
with  pictures,  constant  speed  control  of  film 


Diagram    (left)    of    Rosenberg    cross-Held    generator    and    curve    (right)    showing 

effect  on  voltage  of  increasing  the  amperage.      Reproduced  by  courtesy  of  Dr.  P. 

Schrott,    Vienna,   Austria. 


projectors  mechanisms,  tension  regulators. 
Two  other  patents  are  interesting  because 
of  their  novelty:  (a)  Broadcast  sounds  are 
synchronized  with  cinematographic  films,  il- 
lustrating the  subject  broadcast  and  pro- 
jected in  one  or  more  theatres,  by  the  aid 
of  duplicate  strips,  on  which  the  speech  and 
music  are  marked  so  the  projectionist,  by 
means  of  his  copy  strip  and  speed  regulator, 
can  adjust  the  projector  to  synchronize  with 
the  received  sounds.187  (b)  Motion  pictures 
have  been  reproduced  on  metal  film,  and 
projected  by  reflected  light.  The  sound  track 
is  produced  either  photographically,  me- 
chanically,   or   magnetically.18* 

Projector  Lenses,  Shutters 

Improved  efficiency  has  been  claimed  for 
a  projector  shutter  which  consists  of  three 
cut-out  disks  on  separate  shafts.18'1  The  cen- 
ter of  the  lens  is  uncovered  first  and  covered 
last.  A  number  of  patents1''"  have  been  is- 
sued both  here  and  abroad  on  improvements 
in  lenses  and  shutters. 

The  introduction  of  sound  and  color  pic- 
tures has  resulted  in  increased  amperage  for 
sscreen  illumination  with  greater  accompa- 
nying trouble  from  heat  on  the  gate  aper- 
ture. This  excess  heat  causes  the  film  to 
buckle  and  increases  the  fire  hazard.  To 
overcome  these  difficulties  the  manufactur- 
ers of  the  Simplex  projector  designed  a 
rear  shutter  assembly  for  use  on  existing 
projectors  which,  it  is  claimed,  effectively 
reduces  the  heat  incident  on  the  gate  from 
a  170  ampere  high  intensity  arc  more  than 
65  per  cent.1''' 

A  500  watt  lamp  for  general  studio  illu- 
mination and  a  projector  incandescent  lamp 
have  been  announced  in  France  which  are 
silvered  on  one-half  of  the  bulb  interior  as 
a  means  of  increasing  their  efficiency.191 
Naumann192  studied  the  light  distribution 
over  the  face  of  a  condensing  mirror  in  re- 
lation to  each  part  of  the  picture  area.  In 
another  paper  the  same  author  gave  results 
of  tests  with  a  novel  photographic  set-up 
which  indicated  that  the  mirror  arc  under 
average  working  conditions  gives  unequal 
illumination  of  the  center  and  edge  of  the 
film  aperture."'5 

A  unique  generator  known  as  the  Rosen- 
berg cross-field  generator  is  being  marketed 
')>  an  Austrian  firm  located  in  Vienna.  An 
arc.  such  as  that  in  a  projector,  may  be 
connected  directly  to  the  generator  and  the 
voltage  and  current  are  self  regulating. 
Two  of  the  four  commutator  brushes  are 
short  circuited.  When  the  outer  circuit  is 
closed,  a  magnetic  field  and  an  armature 
field  result  in  the  same  direction,  but  op- 
posed,   the    former    increasing    slowly,    the 


latter  rapidly.  The  resulting  field  strength 
then  becomes  weaker,  the  potential  at  the 
brushes  grows  less,  and  the  current  is  low- 
ered. 

A  new  high  intensity  arc  was  designed 
which  is  especially  suitable  for  the  projec- 
tion of  wide  film.194  Jay  and  Downes193 
presented  a  useful  paper  at  the  Toronto 
meeting  on  the  characteristics  of  high  in- 
tensity arcs.  Only  three  patents  dealing  with 
projector  light  sources  have  been  noted  since 
the  last   report.190 

Fire  Protection 

Ignition  tests  were  conducted  by  the  Los 
Angeles  Bureau  of  Standards  and  Research 
on  several  different  motion  picture  films ; 
the  lowest  ignition  temperature  found  was 
250°F.197  Cabournm  reviewed  various  meth- 
ods for  minimizing  fire  risks  during  projec- 
tion. A  non-inflammable  substitute  for 
nitrate  film  is  considered  the  real  solution. 
Alteration  of  projector  design  so  that  the 
shutter  would  operate  between  the  lamp 
house  and  the  gate  is  strongly  advocated 
for  reducing  the  heat  reaching  the  film. 
This  scheme  is  incorporated  in  the  new 
projector  design  previously  noted  under  the 
section  on  Projectors  and  Projection.  In 
case  of  a  film  fire,  one  type  of  fire  extin- 
guisher releases  a  gas  from  outlets  in  the 
projector  which  smothers  the  fire.1'' 

The  importance  of  the  question  of  fire 
prevention  is  indicated  by  the  number  of 
patents  which  have  been  issued  dealing  with 
automatic  means  for  closing  apertures,  oper- 
ating douses,  disconnecting  electrical  light- 
ing circuits,  prevention  of  burning  of  the 
film  in  case  of  breakage,  etc.201 

B.   Special  Projection  Equipment 

Portable  Projectors. — A  new  Sound-on- 
film  portable  projector  equipment  made  by 
RCA  was  announced  in  October,  1929.-"" 
The  projector  and  sound  reproducer  is 
housed  in  a  metal  cabinet  24  inches  square 
and  12  inches  wide  mounted  on  four  tele- 
scopic legs.  The  magazines  are  attached  to 
the  outside  of  the  housing.  The  amplifier  i- 
housed  in  a  separate  metal  cabinet  and  per- 
mits volume  control  in  graded  steps  of  2  TL* 
from  zero  to  maximum  volume.  Accommo- 
dation is  made  in  the  amplifier  for  a  second 
projector  to  permit  smooth  change-over.  The 
speaker  is  an  electro-dynamic  moving  coil 
cone  type.  The  equipment  takes  about  an 
hour  to  assemble. 

Further  details  have  ben  made  available  on 

the    portable    sound    equipment    supplied    by 

Western  Electric.2"2  The  delivery  and  take-up 

reels  are  included  on  the  same  shaft  inside 

i  (  ontinued  on  page  78) 


68 


Motion    Picture    News 


July  12,  1930 


Sees  Big  Market  for  U.  S. 
Equipment  in  Australia 

(Continued  from  page  58) 
trana,  but  a  promising  start  has  been  made. 
Several  large  colleges  have  purchased  project 
ins  machines,  and  efforts  are  being  made  by 
Harrington's  (Ltd.),  a  large  Sydney  company, 
to  stimulate  interest  among  other  educational 
institutions.  The  great  popularity  of  motion 
pictures  as  entertainment  in  Australia  induces 
the  belief  that  the  country  should  eventually 
devote  more  attention  to  education  by  means 
of  the  film. 

At  present,  however,  stills  are  more  widely 
used  than  motion  pictures  for  visual  education, 
largely  because  of  the  lack  of  suitable  educa- 
tional pictures.  Motion  picture  production  of 
any  kind  has  not  been  particularly  successful  in 
Australia,  and  aside  from  the  "Know  Aus- 
tralia" series  of  films,  sponsored  by  the  Aus- 
tralian branch  of  a  large  American  film  or- 
ganization, little  has  been  done  in  the  direction 
of  filming  educational  pictures.  It  is  believed, 
however,  that  a  demand  for  these  films  could 
be  stimulated,  and  American  producers  of 
scientific,  technical,  or  other  instructive  pictures 
would  do  well  to  keep  in  touch  with  develop- 
ments. While  the  demand  at  first  would  prob- 
ably be  small,  a  carefully  planned  campaign  of 
propaganda  might  stimulate  more  widespread 
interest. 

Government  departments  which  have  under 
their  supervision  matters  pertaining  to  educa- 
tion are  Education  Department,  Bridge  Street, 
Sydney,  New  South  Wales ;  Education  Depart- 
ment, Treasury  Gardens,  Melbourne,  Victoria ; 
Education  Department,  Flinders  Street,  Ade- 
laide, South  Australia;  Public  Instruction  De- 
partment, Brisbane,  Queensland ;  Education 
Department,  St.  George's  Terrace,  Perth,  West- 
ern Australia ;  and  Education  Department, 
Public  Buildings,  Murray  Street,  Hobart, 
Tasmania. 


Portable  Projectors. — There  is  a  fairly  large 
field  for  portable  motion  picture  projectors  in 
Australia,  and  the  market  is  considered  to  be 
open  for  the  introduction  of  makes  which  have 
not  yet  been  sold  there. 

No  portable  projectors  are  made  in  .Aus- 
tralia, but  German  competition  is  keen.  The 
main  German  make  on  the  market  is  the 
Goertz.  Some  English  machines  are  imported, 
but  their  competition  is  not  considered  serious. 
The  machines  having  the  largest  sales  are  ol 
American  manufacture. 

American  projectors  are  well  liked.  There  is, 
however,  as  in  the  case  of  the  tariff  general l>  a 
preferential  tariff  rate  applying  to  projectors 
manufactured  in  the  United  Kingdom. 

Tlie  most  satisfactory  way  for  an  American 
exporter  to  sell  in  Australia  is  generally 
through  appointing  a  resident  agent.  German 
competition  is  so  keen  that  it  is  very  difficult  to 
sell  to  most  importers  direct  by  correspondence 
uidess  the  product  is  already  well  known. 

The  oversea  manufacturer  of  portable  motion 
picture  projectors  grants  a  maximum  of  50 
per  cent  discount  to  his  distributor.  The  latter 
grants  not  more  than  33J^  per  cent  discount 
to  dealers. 

Terms  of  credit  are  conventional  and  differ 
widely.  It  is  understood  that  some  manufac- 
turers grant  terms  of  30  days  after  sight  and 
that  others  require  cash  against  documents. 
The  terms  depend  upon  the  standing  of  the 
local  importer,  how  well  he  is  known  to  the  ex- 
porter, etc.  Many  importers  of  American  com- 
modities in  general  in  Australia  pay  by  estab- 
lishing a  letter  of  credit  in  the  United  States. 

The  purchaser  of  a  portable  motion  picture 
projector  generally  receives  terms  of  30  days. 


Publix  Patrons  Now  Can 
Make  Own  Voice  Tests 

In  accordance  with  its  policy  of  making 
lobby  and  foyer  space  pay  for  itself,  Pub- 
lix is  installing  Melograph  outfits  in  300  of 
its  key  houses  throughout  the  country.  The 
Melograph  enables  patrons,  at  a  cost  of 
25  cents,  to  have  their  voices  recorded  on 
small  discs.  The  customer  speaks  into  a 
microphone,  the  recording  being  electrical. 
The  record  itself  is  4^4  inches  in  diameter, 
of  a  verv  thin  composition  and  is  indestruc- 
tible. 

The  Melograph  was  given  a  try-out  at  the 
Rivoli,  New  York,  and  within  the  first 
three  weeks  25,000  patrons  had  visited  the 
booth  on  the  mezzanine,  the  stunt  being 
given  a  strong  plug  on  the  screen.  The  com- 
pany owning  the  device,  a  foreign  concern, 
provides  an  attendant  and  there  is  no  ex- 
pense to  the  theatre,  which  collects  half  of 
the  proceeds. 


Publix  Engineer  Quits 

Dallas — W.  N.  Palmer,  construction  en- 
gineer for  Publix  here,  has  resigned  and 
will  engage  in  other  business  after  having 
returned  from  a  fishing  trip. 


Theatre  Sign  Sold  in 

Qolf  Course  Hook-up 

Watertown,  N.  Y. — Selling  the  sign  of 
the  theatre  is  one  sure  way  of  implanting 
institutional  advertising,  and  Gus  Lampe 
got  a  real  break  out  of  the  stunt  he  arranged 
on  a  local  golf  course.  At  300  yards  from 
the  tee,  Lampe  placed  a  sign  for  the  Fox 
Olympic  and  the  Fox  Avon.  Anyone  who 
could  hit  the  signs  with  a  driven  golf  ball 
was  given  a  free  ticket  to  the  theatres.  The 
rarity  of  300-yard  drives  held  down  the 
number  of  gratis  tickets. 


Stage  Shows  and 
Lighting  Control 

build  up  your  Business 

A  Showman's  profits  depend  on 
the  public's  appreciation  of  his 
show.  You  can  outdo  your  com- 
petitor and  get  your  full  share  of 
the  profits  by  installing  an  FA 
Major  System  of  Lighting  Control 
for  your  Auditorium  and  Stage. 


&rank  <2idam 

ELECTRIC    COMPANY 

ST.  LOUIS 
Offices  in  twenty-five  principal  cities 


Arc 

Box  Office 

Profits 
Slipping 

Throuon 

Your 
Fingers 


July  12,  1930 


Motion   Picture   News 


69 


THE" 


Projectionists' 
Round  Table 

By  John  F.  Rider  


(Continued  from  page  56) 

basis  for  the  discussion  and  comparison  of  re- 
sistance. Simon  Ohm,  a  physicist,  investigated 
the  relation  between  current  and  voltage  in 
electric  circuits  and  the  unit  of  resistance  bears 
his  name.  It  is  the  ohm.  Expressed  in  a 
quantitative  manner,  the  ohm  is  the  unit  of  re- 
sistance offered  to  an  unvarying  electric  cur- 
rent by  a  column  of  mercury  weighing  14.4521 
grams,  having  a  uniform  cross-section  and  of 
106.3    centimeters    in    length    at    0°    centigrade. 

The  resistance  of  a  conductor  is  expressed 
in  ohms  or  a  fraction  of  an  ohm,  depending 
upon  the  conductor.  Just  as  the  volt  may  be 
expressed  in  decimal  values,  so  can  resistance 
be  expressed  in  decimal  values  of  the  ohm  or 
in  multiples  of  the  ohm.  However,  in  contrast 
to  the  volt,  the  prefix  "milli"  or  "micro"  to  ex- 
press a  fraction  or  a  decimal  part  of  the  unit 
value  is  seldom  employed  in  conjunction  with 
resistance.  As  a  matter  of  fact  the  regular 
numerical  value  is  applied  to  all  values  of  re- 
sistance up  to  5,000  ohms,  as  for  example : 

1  ohm  =one  ohm 
1,000  ohmSi=one   thousand   ohms 
3,000  ohms=three   thousand   ohms 
5,000  ohms^five  thousand   ohms 
The  general  method  of  stating  resistance  is  to 
employ    a    fractional    value   of    1,000,000   ohms. 
This,  of  course,  applies  to  values  in  excess  of 
5,000   ohms.      For   example,    the    prefix    "meg-' 
is  applied  to  denote  millions  of  ohms,  thus, 
1,000,000  ohms=l  megohm 
2,000,000  ohms=2  megohms 
3,530,000  ohms=3.53  megohms  ' 
and 

100,000  ohms=.l_  megohm 

50,000  ohms=.05  megohm 
10,000  ohms=.01  megohm 

In    rare    cases    values    less    than    5,000    ohms 
are  quoted  as  being  decimal  values  of  a  meg- 
ohm, as  for  example 
2,500  ohms=.0025  megohm 
1,000  ohms=.001     megohm 

500  ohms=.0005  megohm 

As  was  indicated  in  the  formula  stated  in 
this  lesson,  the  letter  R,  represents  resistance. 
When  designated  with  a  numerical  value,  the 
ohm  is  frequently  indicated-  by  means  of  the 
small  Greek  letter  Omega.  When  applied  to 
denote  megohms  the  capital  Greek  letter 
Omega  is  used. 

Ohm's  Law 

If  the  resistance  of  a  circuit  is  that  force 
which  retards  the  flow  of  current  in  a  D.C.  cir- 
cuit, there  must  be  some  relation  between  the 
voltage,  current  and  resistance  present  in  that 
circuit.  This  relation  is  known  as  Ohm's  Law 
and  employs  letters  to  designate  the  three  quan- 
tities mentioned.  When  expressed  in  the  form 
of  a  formula  it  is 

Voltage  E 
Resistance  R= 


Current  I 


R 


I 


(1) 


From  this  relation  are  derived  two  others  for 
voltage  and  current,  viz : 

E=RxI  .  (2) 

or  voltage  is  equal  to  the  current  times  the  re- 
sistance  and 

E 
1  = (3) 

R 
or  current  is   equal  to  the   voltage  derived   by 
the    resistance. 

These  three  equations  indicate  a  very  defi- 
nite relation  between  the  three  quantities.  Re- 
ferring to  equation  (1),  the  resistance  varies 
inversely  with  current  when  the  voltage  is  con- 
stant and  is  proportional  to  the  voltage  when 
the  current  is  constant.  Referring  to  equa- 
tion   (2),  the  voltage  is  proportional  to  either 


the  resistance  or  the  current  when  either  one 
is  constant.  The  current,  as  shown  in  equa- 
tion (3),  is  proportional  to  the  voltage  with  the 
resistance  constant  and  is  inversely  proportion- 
al to  the  resistance  with  the  voltage  held  con- 
stant. 

Generally  speaking,  all  electrical  circuits 
possess  resistance  and  it  is  possible,  as  will  be 
shown  later,  to  consider  the  components  of 
electrical  circuits  by  a  study  of  the  various  el- 
ements which  control  the  current  flow  within 
that  circuit.  Resistance  in  any  circuit  is  rep- 
resented by  a  vertial  or  a  horizontal  zigzag 
line,  as  shown  in  Figure  18.     The  two  straight 

FIG.  18 


(^/vVVWVVW 


lines  joining  the  extremities  of  the  zigzag  lines 
represent  the  connections  thereto.  The  plane 
of  the  line  representing  the  resistance  is  op- 
tional on  the  part  of  the  illustrator. 

Ohm's  Law  of  Importance 

Before  closing  the  subject  of  the.  relation 
between  current,  voltage  and  resistance  in  this 
lesson,  we  take  this  opportunity  to  stress  a  few 
facts.  First  and  foremost  is  the  tremendous 
importance  of  a  thorough  understanding  of 
Ohm's  Law.  It  should  be  known  frontwards 
and  backwards.  It  is  present  in  every  electrical 
circuit.  A  study  of  current  or  voltage  in  any 
circuit  is  impossible  without  Ohm's   Law. 

Although  we  are  still  in  the  very  elementary 
part  of  this  course,  we  warn  the  reader  that 
this  relation  is  vital  when  considering  A.C. ; 
when  studying  the  action  of  the  vacuum,  tube, 
when  studying  the  action  of  amplifiers,  the 
process  of  amplification  and  sundry  other  de- 
tails. Too  much  time  cannot  be  spent  upon 
Ohm's  Law.  The  greater  the  degree  of  com- 
prehension the  more  readily  will  one  under- 
stand what  is  taking  place  in  an  electrical  cir- 
cuit. 

Resistance  of  Electrical  Devices 

Wire  constitutes  a  large  part  of  the  de- 
vices employed  in  electrical  systems.  Carbon 
and  graphite  also  find  application  and,  in  some 
cases,  vaporized  metals  are  also  used.  But 
whatever  the  device,  all  circuits  possess  re- 
sistance. Hence  some  current  controlling  in- 
fluence is  to  be  found  in  each  and  every  sys- 
tem. If  we  can  consider  the  simplest  electrical 
circuit  it  would  be  a  battery  or  even  a  single 
cell  with  a  very  short  piece  of  wire  connect- 
ing the  two  terminals,  as  in  Figure  19. 


FIG.  19 


B 


WW\AAAAAA_ 

R. 

FIG.20 


That  piece  of  wire  connecting  the  two  termi- 
nals of  the  battery  would  allow  the  flow  of 
current,  ye,t  it  would  not  allow  the  flow  of  an 
infinite  value  of  current,  since  as  small  as  it 
may  be,  it  still  possesses  the  property  of  re- 
sistance and,  as  such,  introduces  a  limiting 
agent  upon  the  current  flow.  It  is,  therefore, 
possible  to  illustrate  the  electrical  circuit  shown 
in  Figure  19  in  the  form  shown  in  Figure  20, 
where  R  is  the  resistance  of  the  circuit.  Of 
course,    R   can   be   a   special   resistance   present 


in  the  circuit,  introduced  to  deliberately  limit 
the  current  flow.  If  such  a  resistance  were 
present  in  the  circuit  shown  in  Figure  19,  that 
shown  in  Figure  20  would  still  remain  as  il- 
lustrated. 

The  three  quantities  present  in  Ohm's  Law 
are  present  in  Figure  20.  E  is  the  voltage  of 
the  battery,  B ;  I  is  the  current  flowing  through 
the  circuit  and  R  is  the  resistance  of  the  cir- 
cuit, or,  if  the  reader  so  desires,  the  resistance 
of  a  resistor  deliberately  introduced  into  the 
system.  If  we  allot  arbitrary  values  for  two 
of  these  three  quantities,  say  for  the  voltage 
and  the  resistance,  we  can  solve  for  the  third. 
Suppose  that  the  voltage  is  one  volt  and  the 
resistance  is  10  ohms.  The  current  can  be  de- 
termined by  means  of   equation    (3)    or 


1 
10 


=  .1  ampere 


Suppose  that  the  voltage  is  100  volts  and  the 
resistance  is  5  ohms.  According  to  the  form- 
ula the  current  will  be  20  amperes. 

Let  us  now  imagine  that  the  voltage  re- 
mains at  100  volts,  but  that  the  resistance  is 
changed  to  10  ohms  Instead  of  the  original 
5  ohms.  The  new  value  of  current  will  be 
10  amperes.  It  is  evident  that  if  the  voltage 
is  held  constant  and  the  resistance  doubled,  the 
current  will  decrease  to  half  its  original  value. 
Thus,  with  the  voltage  constant,  the  current 
varies  inversely   with  the   resistance. 

Suppose  that  we  do  not  know  the  value  of 
the  voltage,  but  know  that  the  current  is  10 
amperes  and  the  resistance  is  10  ohms.  Ac- 
cording to  equation   (2) 

E  x  10  x  10  =  100  volts 
If    we    now    reduce    the    resistance    to    5    ohms 
and  note  that  the  current  increases  to  20  am- 
peres the  voltage  E  will  be 

E  =  5  x  20  =  100  volts. 
Let  us  now  imagine  that  we  do  not  know  the 
resistance  of  the  circuit,  but  know  that  the 
voltage  is  100  volts  and  the  current  is  10  am- 
peres. What  is  the  resistance.  According  to 
equation    (1) 


R  = 


100 


10 


10  ohms. 


Suppose  that  a  change  ensues  in  the  circuit 
and  with  the  voltage  held  constant  at  100  volts 
we  note  that  the  current  has  increased  to  20 
amperes.  According  to  the  formula  for  re- 
sistance, the  circuit  resistance  has  been  low- 
ered to  5  ohms.  It  is  evident  that  with  the 
voltage  held  constant  the  resistance  varies  in- 
versely with  the  current. 

The  fact  that  the  values  of  current  or  voltage 
or  resistance  are  less  than  unity  displays  no 
influence  or  causes  no  change.  The  fact  that 
one  value  is  expressed  in  units  does  not  mean 
that  some  other  may  not  be  expressed  as  a  dec- 
imal. Thus  if  E  =  10  volts  and  R  =  1,000 
ohms, 

10 
I  = =  .01  ampere  or  10  milliamperes 

1000 

As  in  the  case  of  resistance  and  voltage,  cur- 
rent values  in  many  circuits  are  frequently  less 
than  unity  and  certain  prefixes  are  applied  to 
denote  a  decimal  part  of  the  unit  value.  Thus 
the  prefix  "milli"  signifies  a  thousandth  part 
and  the  prefix  "micro"  signifies  a  millionth 
part.  Sometimes  the  term  "milli"  is  abbre- 
viated as   "mil." 


Photophone  Offered  With 
Film  Reproducer  Only 

Sound-on-film  reproducer  only  now  may 
be  purchased  from  RCA  Photophone  in  its 
small  house  equipment.  The  sound-on-film 
reproducer  is  to  cost  $2,500.  The  combina- 
tion film  and  disc  reproducing  equipment 
is  priced  at  $2,995.  There  is  to  be  no  change 
in  the  equipment,  according  to  Sydney  E. 
Abel,  general  sales  manager  of  the  com- 
pany. 


70 


M  o  t  i  o  n    P  i  c  t  u  r  e    X  c  U3  s 


July  12,  1930 


Stage  Shows  in  Film 
Theatres  Out — Roxy 

{Continued  from  page  51  ) 

lie  continued,  "every  word  that  you  write  and 
speak  will  have  a  lot  of  meaning"  and  sin- 
cerity about  it.  If  you  slash  a  lot  of  adjec- 
tives and  try  to  bolster  something  up  that 
you  don't  believe  in  yourself,  you  are 
doomed  to  failure.  It  never  works.  The 
truth  fundamentally,  and  always  the  truth. 
You  can't  go  wrong  if  you  tell  the  truth." 

No  one  can  tell,  said  Roxy,  what  is  the 
prevailing  type  of  picture,  taking  occasion 
to  rap  the  "follow-the-sheep"  practice  in 
production. 

"1  hope  the  producers  won't  rush  pell- 
mell  into  the  production  of  a  certain  kind 
of  story  that  has  proved  its  success  on  a 
previous  occasion,"  he  declared.  "One  pro- 
ducing" company  may  build  a  picture,  a 
gangster  picture,  that  has  been  a  success. 
Then,  all  producers  try  to  run  gangster  pic- 
tures. It  is  a  peculiar  thing  in  the  show 
business,  gentlemen,  but  a  thing  may  be  a 
success  on  Monday  and  a  flop  on  Wednes- 
day. You  never  can  tell.  The  psychology  of 
the  public  is  such  that  it  moves  so  rapidly 
you  can't  just  exactly  tell  what  is  the  best 
type. 

"Any  picture  that  is  well  made,  beauti- 
fully directed,  with  sincerity  of  purpose  and 
thought,  and  that  has  the  elements  of  in- 
terest, pictorially  and  otherwise,  will  be  a 
success.  It  all  depends  on  how  well  it  is 
made  and  how  cleverly  it  is  presented  to 
the  public  as  to  the  nature  of  its  success. 
It  would  be  silly  for  me  to  come  to  you  and 
tell  you  that  this  or  that  kind  of  picture  is 
the  greatest  kind  of  a  story  you  could  give 
to  the  public. 


"That  brings  me  to  another  point.  The 
axiom  of  the  showman  of  yesterday  was 
to  give  the  public  what  it  wanted.  That  is, 
to  a  great  extent,  the  byr-word  of  every 
showman  of  today.  However,  it  can't  be 
done  for  two  very  good  reasons.  The  first 
is,  you  don't  know  what  the  public  wants ; 
and  second,  the  public  does  not  know  what 
it  wants. 

"I  would  say  this :  that  it  is  very  difficult 
to  get  a  new  story ;  get  a  new  angle,  be- 
cause the  whole  thing  revolves  upon  this 
premise :  it  is  how  the  story  is  told.  Some 
people  can  tell  a  story  and  it  won't  be  funny 
at  all.  Another  fellow  can  tell  it  in  his  own 
way  and  you  will  holler  your  head  off.  That 
is  true  of  production.  It  all  depends  on  how 
it  is  treated.  The  elements  of  a  good  pic- 
ture are :  good  story,  good  photography,  well 
directed." 

Color  Called  Great  Problem 

Color  in  pictures,  Roxy  feels,  presents  a 
great  problem,  pointing  out  that  color  "is 
again  to  pictures  what  sound  is ;  it  is  almost 
identical.  Of  course  you  know  that  the  color 
pictures,  just  like  the  sound  pictures,  are 
an  illusion.  There  isn't  any  question  about 
that.  It  is  simply  an  illusion  so  cleverly 
done  that  you  really  don't  know  the  differ- 
ence until  you  hear  the  real  thing.  Color 
takes  away  some  of  the  things  you  saw  in 
the  picture  and  brings  in  other  things  with- 
out any  effort. 

"Color,  in  my  opinion,  is  all  right  if  in- 
telligently used.  There  is  a  great  develop- 
ment coming  in  color.  1  would  rather  not 
say  much  about  color.  Some  of  us  like  to 
see  pictures  in  color  while  others  don't.  It 
would  not  be  fair,  I  think,  to  express  an 
opinion  on  it,  especiallly  in  its  present  stage. 
Let  us  see  what  happens.  Sound  is  going 
through  a  great  improvement,  too." 


Escalators,  a  New 

Idea  for  Theatres 

(Continued  from  page  42) 

nated  at  night  time.  Attendants  will  al- 
ways be  in  charge  and  it  will  be  re- 
served lor  the  use  of  patrons  exclusively. 
Decorative  fencing,  offset  by  shrubbery, 
will  surround  it,  as  the  parking  space  will 
front  on  a  residential  thoroughfare  which 
it  was  necessary  to  re-zone  for  business 
purposes  in  order  to  make  the  project 
possible. 

The  deal  for  the  Paramount  site  was 
but  recently  consummated.  The  initial 
lease  consideration  was  $340,000.  Final 
details  of  the  plans  for  the  theatre  now 
are  being  worked  out  by  the  architects 
and  construction  will  probably  be  begun 
this  summer,  with  completion  by  the  fall 
of  1931. 


Install  Address  System 

Sound  Systems,  New  York,  has  installed 
a  public  address  system  at  the  Central  Union 
Bus  Terminal,  New  York.  The  device  is  an 
automatic  announcer  of  the  arrival  and  de- 
parture of  buses.  Sound  Systems,  incor- 
porated May  29,  synchronizes  pictures,  re- 
cords radio  broadcasting  programs,  and 
manufactures  recording  and  reproducing 
equipment.  The  officers  of  the  company 
are :  Owen  S.  Lieburg,  president ;  Clarence 
P.  Wood,  vice-president  and  consulting  en- 
gineer ;  Stewart  B.  Moss,  treasurer  and  gen- 
eral sales  manager ;  J.  Sidney  Medd,  secre- 
tary and  chief  designer,  and  Allan  Mc- 
Donough,  engineer  and  draftsman. 


Racon  Horns  &  Units 
are   covered   by   U.   S. 
Patents  Nos.  150771 1- 
1501032-1577270- 
73217-73218-1722- 
448-1711514. 


Innumerable  Theatres  are  equipped  with 
RACON  Speakers Because 


Is  Racon's  latest  development.  This 
Horn  is  especially  adapted  where  there's 
inadequate  space  between  screen  and 
wall.  Air  Column  slightlv  less  than  10  ft. 
Depth  30  inches.  Bell  30x40  inches. 
Weight   30  pounds. 


Products  are  Leaders  in   the  industry 

Amplifies  as  perfectly  as  the  parent  horn.  No.  4320.  on  both  speech 
and  music. 

Yes,  you'll  find  the  same  full,  rich  tones  of  musical  reproduction 
and  the  same  clearness  and  distinctness  of  speech  that  is  only  possible 
with  RACON  Horns  and  Units. 

Patented  non-vibratory,  non-porous  material  and  construction,  plus  light 
weight,  which  make  for  perfect  results  and  maximum   convenience. 

These  outstanding  features  of  RACON  products  have  made  imitation  and 
competition  impossible. 

Protect  vourself  against  patent  infringement  suits  by 
using  RACON  Horns  and  RACON  Units  as  these  are 
fully  protected  by  patents. 

Improve   your   Sound   Equipment   with    RACON   Speakers 

and    Watch   Results! 

OUR   LATEST    CATALOG    IS    YOURS   UPON    THE    ASKING 


[\AYAAl      ELE^TKIV     VA.    lAlV. 


Specialists  in  Acoustic  Chambers 
Factories:      18   to  24  Washington   Place,  New  York 


ST.OTOH.     BUCKS.     ENGLAND 
and   3   SfUTUAL    ST..    TOIIONTO.    CANADA 


Racon     Giant    Electro- 
Dynamic    Type    Horn    Unit 


July  12,  1930 


Motion    Picture    News 


71 


Projector  Aid  to 
End  Fire  Hazard? 

A  REAR  Shutter  Assembly,  designed  to 
eliminate  fire  hazard  by  reducing 
heat  and  to  remove  buckling  of  the 
film,  is  being  placed  on  the  market  by 
International  Projector  Corporation  for  all 
booths   equipped   with   Simplex   machines. 

The  new  assembly  includes  a  number  of 
features  claimed  by  International  to  be  ex- 
clusive with  the  Super  Simplex,  such  as  a 
new  type  gate  framing  device,  a  pilot  lamp 
assembly  and  a  shutter  adjusting  mechanism. 

The  advent  of  sound  made  it  necessary  to 
discard  the  old  type  of  opaque  screens  in 
favor  of  perforated  screens  to  pass  through. 
It  has  been  estimated  that  porous  screens 
have  reduced  the  light  from  one-quarter  to 
one-half,  thereby  making  it  necessary  to 
step  up  the  amperage  in  order  to  secure  the 
necessary  brilliance  on  the  screen. 

This  resulted  in  warpage  and  damage  to 
the  rear  of  the  mechanism,  tended  to  develop 
buckling  of  the  film  and  a  corresponding 
percentage  of  distortion  on  the  sound  track. 

Elimination  of  these  two  defects  has  been 
a  problem,  but  the  increased  fire  hazard  de- 
veloped through  use  of  the  higher  amperage 
has  been  far  more  serious. 

It  has  been  realized  that  the  film  has  never 
been  adequately  protected  by  cooling  devices 
during  its  transit  through  the  projector,  but 
due  to  relatively  lower  amperages  and  vari- 
ous protective  devices  on  the  projector,  the 
fire  hazard  has  not  been  a  particularly  seri- 
ous problem.  With  the  introduction  of 
sound,  the  greatly  increased  amperages  in- 
creased the  hazard  to  such  an  extent  that 
fire  authorities  throughout  the  country  have 
become  very  much  interested  in  the  matter. 
This  may  in  the  near  future  culminate  in 
laws  being  passed,  which  will  compel  users 
of  equipment  to  provide  adequate  means  for 
cooling  the  film. 

International  claims  the  Super  Simplex 
has  anticipated  this  and  now  provides  "a 
certain  solution"  for  the  fir.e  hazard  prob- 
lem. 

"Attempts  have  been  made  in  various 
ways  to  reduce  heat  and  eliminate  buckling," 
said  a  company  official,  "but  the  results  have 
never  heretofore  been  satisfactory.  The 
most  successful  efforts  to  cure  this  serious 
evil  have  been  through  the  use  of  the  rear 
shutter  but  practical  difficulties  were  en- 
countered which  required  long  and  careful 
study  and  much  engineering  skill  to  over- 
come. It  is  a  great  satisfaction  to  the 
International  Projector  Corporation  to  make 
this  device  available  to  users  of  regular  Sim- 
plex equipment.  The  rear  shutter  assembly 
entirely  meets  the  exacting  demands  of  pres- 
ent-day projection  by  providing  more  light 
and  at  the  same  time  reducing  the  heat  at 
the   aperture. 

"Illumination  is  increased  greatly,  the  per- 
centage increase  depending  on  the  focal 
length  and  type  of  lens  being  used,  and  the 
heat  at  the  aperture  plate  is  reduced  between 
fifty  and  seventy-five  per  cent.  This  re- 
markable improvement  is  due  to  interposing 
the  new  shutter  assembly  between  the  arc 
lamp  and  the  film  thereby  making  it  unnec- 
essary to  use  heat  plates  or  shields  in  prox- 
imity to  the  film.  The  blades  of  the  shutter 
in  their  new  position  immediately  eliminate 
fifty  per  cent  of  the  heat  from  the  arc 
and,  in  addition  thereto,  further  large  de- 
crease in  heat  is  obtained  by  using  this  shut- 
ter to  create  a  partial  vacuum  at  the  aper- 
ture and   set  up  an   air  disturbance   in  the 


\'ew      Rear      Shutter      Assembly.      showing 

I  i   i  mhly       bracket       atta   In  ,1       to       Simplex 

met  hanism. 


Regular   Simplex  projector   with    new 
Rear      Shutter      Assembly      attached. 


beam    of   light    which    accomplishes   the   de- 
sired  result. 

"The  air  current  set  up  by  the  shutter 
will  positively  keep  the  film  cool  and  there- 
fore prevent  buckling.  The  width  of  the 
near  shutter  blade  no  longer  depends  on  the 
size  of  the  lens  so  that  a  shutter  using  a 
ninety  degree  effective  blade  can  be  used 
with  a  lens  of  any  diameter,  while  with  the 
old  type  shutter  a  minimum  of  one  hundred 
and  two  degrees  was  necessarv." 


Television  Films  on 

Regulat'Size  Screen 

London — Demonstrations  of  televised  pic- 
tures on  a  regular-size  picture  screen  are 
planned  by  the  Baird  Television  Co.,  which 
is  said  to  have  a  new  process  enabling  pro- 
jection of  a  screen  image  as  brilliant  as 
pictures  seen  on  ordinary  television  appa- 
ratus. 


Handling  C  &  W  Projector 

Sydney — Greater  Australasian  Films,  cine- 
machinery  division,  has  taken  over  the  dis- 
tribution of  the  Cummings  &  Wilson  projec- 
tion machine  for  Australia  and  the  Far  East. 
A  price  of  $560  has  been  set  for  the  mech- 
anism, top  arm,  and  magazine.  It  is  re- 
ported that  there  are  440  of  the  C  &  W 
machines  already  in  use  in  Australia  out 
of  a  total  of  about  2,000  of  all  makes. 


Offer  Hearing  Device  Stock 

Hearing  Devices  Corp.,  which  manufac- 
tures and  distributes  the  Theatrephone,  de- 
vice used  to  enable  the  deaf  to  hear  talking 
pictures,  is  issuing  $200,000  of  preferred 
and  common  stock.  The  stock  is  sold  in 
$50  units. 


Armstrong  Offers 
Masking  Device 

San  Francisco — -Armstrong  Studios  has 
completed  development  of  a  complete,  flexi- 
ble sound  screen  unit,  electrically  controlled 
from  the  booth.  It  consists  of  an  all-steel 
frame  with  maskings,  enabling  the  projec- 
tionist to  change  the  size  of  the  screen  from 
standard  to  Movietone,  Grandeur  or  Mag- 
nascope  size  by  push  button  control.  It  can 
be  counter-weighed  and  taken  away,  the 
same  as  an  ordinary  curtain. 

A  [askings  are  made  in  black  velour  oper- 
ating on  a  slot  and  lift  arrangement  and 
can  be  changed  to  any  desired  size,  through 
use  of  preset  contractors.  The  entire  opera- 
tion is  handled  by  chain  drive  over  sprock- 
ets, eliminating  possibility  of  slipping  of 
cables  or  ropes  over  pulleys,  a  drawback  of 
some  devices  of  the  kind. 

The  steel  frame  is  built  with  sufficient 
bracing  to  permit  installation  of  new  type 
shallow  horns  which  fly  with  the  screen, 
and  clear  the  stage  with  one  operation. 


New  Amplifier  Marketed 
By  Amplion  Corp.  of  Am* 

Amplion  Type  PA50-P  power  amplifier 
has  been  placed  on  the  market  by  the  Am- 
plion  Corp.  of  America,   New  York. 

The  technical  details  of  the  invention  will 
not  be  disclosed  until  patents  have  been 
granted.  However,  it  is  said,  it  now  is  pos- 
sible to  modulate  two  50-watt  power  tubes 
with  one  type-224  screen  grid  tube.  The  224 
tube  operates  directly  from  a  standard  pho- 
nograph pick-up.  The  Amplion  amplifier 
utilizes  two  stages.  A  224  tube  is  used  in 
the  first  stage  and  two  545  tubes  (50  watts 
each )  are  used  in  the  output  stage.  Two 
half-wave  566  rectifiers  are  required.  If  it 
is  desired  to  use  smaller  power  tubes,  51  l's 
may  be  substituted  for  the  545's  by  changing 
a  few  registers. 

This  two-stage  amplifier  has  a  gain  of 
65  T.U.'s,  it  is  said.  The  two  50-watt  tubes 
are  driven  at  their  full  wattage  capacity  by 
the  224.  The  latter,  when  in  operation,  is 
excited  by  the  standard  phonograph  pick- 
up. 


Australian  Device  Will 
Be  Offered  by  New  Firm 

Washington — Marketing  of  the  Magna- 
(  ousta  reproducing  equipment  under  a  flex- 
ible four-year  leasing  plan  is  being  under- 
taken at  Sydney,  Australia,  by  a  company 
being  formed  for  the  purpose,  state  advices 
to  the  Dept.  of  Commerce. 

The  machines  will  be  sold  under  a  leasing 
system  aimed  to  fit  the  buyer's  financial  sit- 
uation, extending  terms  over  four  years 
without  interest.  If  a  buyer  can  not  afford 
standard  rates,  they  will  be  altered  so  that 
payment  can  be  made  as  a  running  expense 
rather  than  heavily  taxing  the  purchaser's 
finances. 

One  feature  of  the  unit  is  a  clutch  sys- 
tem of  bringing  the  biograph  into  line  with 
the  movietone  and  the  power.  The  tendency 
for  film  buckle  and  wear  is  lessened  by  a 
full-elliptic  gate,  it  is  said.  Only  four  valves 
are  used  in  the  equipment. 


72 


M  o  t  i  o  n    P  i  c  t  u  r  c    N  e  w  s 


July  12.  1930 


Pyroloid  Adds 
To  Athol  Plant 

Athol,  Mass. — Pyroloid.  which  is  special- 
izing in  dresser  ware  for  distribution  in 
theatre  contests,  is  adding  a  new  unit  to 
its  factory  here  to  take  care  of  the  increased 
business  which  followed  its  advent  into  the 
theatre  field.  All  types  of  theatres  now  are 
featuring  Pyroloid  contests,  it  is  stated.  Jack 
Bullwinkel  is  New  England  representative 
and  E.  D.  Deutsch  of  the  Import  Film  Co., 
Cleveland,  is  distributor  through  the  Missis- 
sippi Valley.  Pyroloid  campaigns  are  from 
26  to  36  weeks  in  length. 


Sentry  Now  Handling 

Home  Talker  Device 

Philadelphia — Sentry  Safety  Control  has 
taken  over  distribution  of  Sentrola,  home 
talking  device.  The  equipment  was  demon- 
strated at  the  radio  show  held  in  June  at 
Atlantic  City.  Volume  production  is 
planned.  The  apparatus  can  be  attached  to 
any  radio  set,  Sentrv  declares. 


Richmond. — A.  O.  Budina,  formerly  with 
John  Eberson,  and  O.  E.  Hempel  are  open- 
ing an  architects'  and  engineering  office 
here. 


Minnesota    Supply    Firm    Moves 

Minneapolis — Northern  Theatre  Supply 
Co,  and  the  Synch  rotone  Co.  has  removed 
headquarters  to  Minneapolis  from  Duluth. 
Safety  Projector  Co.,  manufacturer  of 
Zenith  projectors  and  Zenith  sound  equip- 
ment, is  remaining  at  Duluth.  Northern 
Theatre  Supply  was  founded  nine  years 
ago  by  S.  J.  Segal.  Two  years  ago  he 
formed  the  Synchrotone  Co.  Segal  is  gen- 
eral manager  at  headquarters  here. 


Hub  Cyclorama  Gives 
Stage  Perspective  and  Depth 

No  modern  stage  is  complete  without  cyclorama  lighting — and 
Hub  Cyclorama  is  both  highly  efficient  and  readily  adaptable. 
By  its  use  back  stage  perspective  and  depth  can  be  secured. 

The  Hub  Cyclorama  is  designed  so  that  the  light  units  are 
evenly  spaced  over  the  entire  area  for  each  color  used.  A 
complement  of  five  colors  can  be  used  with  individual  units  of 
500  watts  each. 

Theatre  executives  interested  in  improving  their  stage  lighting 
equipment  should  avail  themselves  of  the  Hub  Service  which  is 
placed  at  their  disposal  without  any  obligation  on  their  part. 

The  Cyclorama  is  only  one  of  the  many  Hub  items  which  can 
be  used  to  advantage  in  any  motion  picture  theatre. 

Our  complete  Line  is  described  in  our  comprehensive  new 
catalogue.    Write  now  for  your  free  copy. 

HUB  LLECTRIcGONmNY 


Sound 

Reproduction 

Equipment 
Stage  Switchboards 
Footlights 
Borderlights 
Stage  Pockets 
Emergency  and  Exit 

Lighting  Units 
Cove  Lighting 


Complete  Theatre   Lighting  Equipment 

Factory  and  General  Offices 

2219-2225  West  Grand  Avenue 

Chicago 

Telephone  Seeley  6440-1-2-3 

Branch    Offices   in   New    York, 
Toledo,   Milwaukee,   Minneapolis 


Exit  Signs 
Spotlights 
Service  Boards 
Panelboards 
Usher  Signals 
Directional  Signs 
Flood  Lights 
Mobile  Flood  Light- 
ing  Equipment 


Add  to  House 
As  Demanded 

(Continued  from  page  39) 

type  are  also  to  be  found  on  the  mezzanine 
foyer. 

The  architects  have  achieved  something 
distinct  in  their  design  of  the  theatre's  name 
sign  above  the  marquee.  Its  height  from  base 
to  tip  is  80  feet.  It  is  V-shaped,  angling  back 
to  the  wall  line  of  the  building  on  two  sides 
against  large  stone  pylons  with  ornamental 
decorations.  The  sign  proper  is  painted  to 
harmonize  with  the  color  of  these  stone 
pylons  at  the  sides.  It  is  illuminated  by 
both  bulbs  and  neon  tubing.  The  marquee, 
likewise,  is  painted  to  harmonize  with  the' 
building.  Thus,  both  marquee  and  perpen- 
dicular street  sign  are  included  in  the  main 
facade  as  one  integral  part  of  the  building. 

Facade  Called  Inexpensive 

The  architects  state  that  it  has  been  shown 
by  the  Gateway  that  a  great  saving  in  cost 
can  be  effected  by  this  facade  design.  More- 
over, they  state  that  inasmuch  as  the  large 
vertical  street  sign  plays  such  an  important 
part  in  the  theatre's  function,  they  endeav- 
ored to  make  of  it  a  feature,  and  in  so  doing 
subordinated  every  architectural  element 
thereto. 

The  canopy  contains  myriad  lights  which, 
because  of  the  theatre's'  location,  provide 
both  a  colorful  and  spectacular  display  which 
can  be  seen  at  night  for  miles  around. 

Special  precaution  was  taken  in  planning 
the  Gateway  in  both  shape  and  proportions 
so  as  to  obtain  the  best  possible  sound  re- 
production. The  results  are  manifested  in 
the  opinions  of  sound  experts  here  who  de- 
clare the  acoustics  of  the  house  to  be  on 
a  par  with  that  of  any  theatre  in  the  city. 

The  latest  supplementary  equipment  has 
been  installed  throughout  the  house.  Heat- 
ing is  by  the  down-feed  system  of  ventila- 
tion, by  which  air  is  forced  at  the  top  and 
rear  to  find  outlets  at  the  lower  portions 
of  the  auditorium,  foyers  and  lobbies.  The 
latest  type  cooling  system  has  also  been  in- 
stalled and  is  in  operation. 


Chenille  Rugs 
Standing  Cited 

Amsterdam,  N.  Y. — Chenille  construction 
in  rugs  is  holding  up  in  theatre  popularity, 
despite  the  competition  of  broadloom  pro- 
duction in  all  other  types  of  weaves,  ac- 
cording to  the  Mohawk  Carpet  Mills. 

Introduced  into  the  United  States  as  late 
as  1909  and  not  getting  into  quantity  pro- 
duction until  about  1916,  the  chenille  weave 
i-  being  used  in  a  number  of  theatres.  The 
United  States  biennial  census  of  manufac- 
tures for  1921  gave  a  national  production 
of  3(>7,0()()  square  yards  and  a  total  value 
of  $3,000,000.  This  production  increased  in 
1923  to  552,000  square  yards,  in  1925  to 
437,000  square  yards  and  1927  to  456,000. 
The  census  for  192°,  which  is  to  be  made 
public  some  time  this  summer  is  expected  by 
the  Mohawk  firm  to  show  a  marked  increase 
over  the   1927  figure. 

New  orders  placed  show  an  increase  in 
the  use  of  color  and  a  wider  acceptance  of 
design  motifs. 


July  12,  1930 


M  o  t  i 


P  i  c  t  it  r  c    N  c  7c 


73 


A  Low-Priced  Electrical 
Curtain  Control  Unit 

A    compact,    simple,    practically    designed    and 

efficiently  operated  curtain  control  unit  offered 

at   a   remarkably   low   price. 

Readily  installed  on  any  stage, 

economical  in  operation, 

proved  in 

perform  - 

a  n  c  e  by 

years  of 

service 

thruou  t 

theworld. 

The    complete     unit,     Electric 

Operator         and         35         foot 

Traveler      for      only      $150.09 

f.o.b.     Akron. 

The  ECONOQUIPMENT  MFG.  CO. 

225  Bluff  Street  Akron,  Ohio 


TRADE    MARK 


E2    V'Li    ---' 


I    .      .     :,     IJMfc.W  *#*.. «.  WWW  tOWRL  -..-..-^ 


chic*,©  0 


THE    BRENKERT 
REFLECTOR   ARC    LAMP... 


VABE&BBWM 


Users  of  low  intensity  lamps  will  ob- 
tain the  utmost  in  increased  light  on 
the  screen  by  installing  Brenkert  Low 
Intensity  Reflector  lamps.  The  up-to- 
date  design  and  construction  of  the 
Brenkert  lamp  meets  modern  conditions 
and  requirements  which  are  not  the 
same  today  as  two  or  three  years  ago. 

Brenkert  low  intensity  lamps  are  sold 
and  serviced  by  progressive  independ- 
ent supply  dealers  throughout  the 
United  States  and  Canada.  See  your 
independent  dealer  or  write  us  direct. 


The   plant    that   Brenkert    quality   and    dependability 
built. 


BRENKERT  LIGHT  PROJECTION  CO. 

St.  Aubin  at  East  Grand  Blvd. 
Detroit,  Michigan 


74 


Motion    Picture    News 


July  12,  1930 


O.  F.  Spahr 


New  Enterprise 
Projector  Ready 

CHICAGO— A  projector  for  both 
sound-on-film  and  disc,  complete  in 
itself,  has  been  developed  by  the 
Enterprise  Optical  Manufacturing  Co. 
This  new  projection  machine  is  placed  on 
the  market  fully 
equipped  for  use  with 
either  reproducing 
method.  It  requires  no 
further  assembly  of 
separate  units  or  ad- 
ditional accessories. 
Complete  in  itself,  it 
is  ready  for  use  at  any 
time. 

"Good  sound  and 
good  projection  must 
go  hand  in  hand,"  de- 
clares O.  F.  Spahr 
of  the  manufacturing 
company,  in  announc- 
ing the  new  projector. 
"Any  betterment  of  the  one  is  offset  in  the 
event  a  comparable  improvement  does  not 
take  place  in  the  other.  It  was  with  this 
belief,  and  on  this  principle,  that  the  Enter- 
prise Optical  Manufacturing  Co.  undertook 
to  develop  a  projection  unit  which  would 
be  suitable  for  all  modern  projection  and 
sound  reproduction  requirements  in  itself. 
In  this  way,  the  maximum  benefit  of  sound 
and  projection  improvements  are  linked  to- 
gether and  incorporated  in  a  single  projec- 
tion machine  having  a  dual  use." 

For  Large  or  Small  Houses 

The  new  Motiograph  equipment  is  of 
such  design  and  dimensions  that  it  can  be 
installed  in  large  and  small  theatres,  the 
assembly  requiring  no  more  floor  space  than 
the  regular  standard  projection  equipment. 
In  the  design,  special  care  has  been  taken 
to  eliminate  noise  and  produce  a  smooth 
running  unit.  The  base  of  the  projector 
rests  on  rubber  cushions.  It  houses  a  one- 
third  h.p.  motor  operated  by  an  automatic 
push-button  type  switch  having  a  lag  ol 
approximately    two    seconds. 

The  turntables  are  mounted  on  a  base 
under  the  lamp  house  in  a  manner  which, 
according  to  the  manufacturers,  eliminates 
any  transmission  of  machine  noise  through 
the  loud  speakers.  The  reproduction  of 
needle  scratch  has  been  reduced  to  a  mini- 
mum without  the  aid  of  filters. 

A  new  feature  of  the  equipment  is  the 
type  of  disc  weight  used.  It  operates  by 
means  of  a  button  on  the  top  of  the  weight 
which  is  depressed  when  it  is  applied  to  the 
turntable  spindle  and  which  has  an  auto- 
matic  locking  feature. 

All  power  for  the  motor  is  transmitted  by 
means  of  a  chain  drive  through  a  jack  shaft 
nil  tile  front  of  the  base.  This  jack  shaft 
transmits  power  to  the  projector  and  sound- 
on -film   unit. 

It  is  possible  to  tilt  the  machine  through 
twenty-eight  degrees  without  altering  any 
of  the  power-driving  units,  the  manufac- 
turer says,  which  permits  it  to  be  adapted 
for  an)  degree  of  projection  angle  without 
mechanical  alterations.  A  hand-wheel 
coupled  through  bevel  gears  permits  this 
function  and  provisions  are  made  so  as  to 
lock  equipment  into  place  after  the  proper 
angle  i-  obtained. 

At  the  end  of  jack  shaft  there  is  mounted 
another  hand  wheel  which  is  knurled  and 
permits    the    operator    to     frame     and     time 


mechanism  without  reaching  around  to  the 
opposite  side.  All  wiring  for  sound  and 
power  are  brought  through  the  base  and 
terminate  on  accessible  terminals  and  fuse 
blocks. 

Some  of  the  Features 

The  sound  box  mounts  directly  under  the 
projector  head,  and  is  driven  by  means  of 
chain  through  a  twenty-two  pound  flywheel 
filter.  The  mechanism  for  film  travel 
through  sound  box  over  the  aperture  block 
is  continuous  at  ninety  feet  per  minute.  The 
film  travels,  over  a  series  of  sprockets  and 
the  aperture  block.  A  gravity  tension  roller 
is  used  so  as  to  permit  the  proper  tension 
on  film  as  it  travels  over  block.  Accurately 
adjusted  end  rollers  permit  the  film  at  all 
times  to  be  in  the  proper  position  for  sound 
track  register. 

The  P.  E.  cell  is  mounted  and  housed  in 
a  specially  designed  case  so  wired  and  ar- 


A    complete    unit    consisting    of    Motiograph 

projector,     sound-on-tihn     and     sound-on-disc 

combined    in    one.      No    attachments 


Operadio    speak:  i    which    is    standard    equip- 
ment  with    new    \totiograph   sound   projectoi 
it  nit, 


ranged  that  the  so-called  "surface  noise," 
sputtering,  crackling,  etc.,  are  reduced  to  a 
minimum.  Another  feature  is  the  sound 
lens  unit  assembly.  It  consists  of  a  com- 
mon barrel  mounting  approximately  Yt,"  x 
3" — into  which  is  incorporated  the  lens  sys- 
tem in  conjunction  with  a  ground  ej.tss 
prism.  This  arrangement  is  claimed  by  the 
makers  as  an  exclusive  feature  of  their 
sound-on-film  unit. 
According    to    Enterprise    it    permits   the 


Building  To  Aid 
Seating  Company 

Chicago — Resumption  of  theatre  building 
and  re-equipping  is  expected  to  reflect  fa- 
vorably in  business  of  American  Seating 
Co.,  during  the  remainder  of  1930  and  in 
1931.  The  company  now  is  declared  operat- 
ing at  a  profit,  although  the  second  quar- 
ter net  is  not  expected  to  overcome  the  loss 
of  $108,460  suffered  during  the  first  quarter. 
This  compares  with  profit  of  $41,645  in  the 
corresponding  quarter  of  1929.  Regular 
quarterly  dividend  due  July   1  was  omitted. 

The  company's  first  quarter  loss  is  at- 
tributed directly  to  the  curtailment  of  the- 
atre building  activity  during  1929,  due  to 
mergers  in  the  industry.  Twenty-three  per 
cent  of  the  company's  business  is  theatre, 
lodge  and  auditorium  seating  furniture,  45 
per  cent  school  and  church  furniture  and 
supplies ;  church  seating,  18.5  per  cent,  and 
miscellaneous  seating  furniture  13.5  per 
cent. 


use  of  low  amperage,  low  voltage  exciter 
lamps,  and  permits  them  to  be  worked  below 
their  specified  ratings  and  transmits  at  least 
300  per  cent  more  light  flux  and  is  not 
critical  in  adjustment  as  it  cannot  become 
clogged  up  with  dust,  dirt  or  grease.  It 
projects  a  rectangular  beam  instead  of  form- 
ing a  slit  beam  by  the  mechanical  means  of 
cut-off. 

The  exciter  lamp  unit  is  so  arranged  that 
any  position  of  adjustment  is  possible  for 
good  optical  alignment  of  filament  with 
sound  lens.  Two  exciter  lamps  are  pro- 
vided, one  being  used  while  the  other  is  in 
reserve,   pre-focussed. 

Tied  In  With  Model  rrH" 

The  Motiograph  De  Luxe  Sound  Equip- 
ment comes  equipped  with  the  latest  type 
Motiograph  projector  mechanism,  known  as 
the  Model  "H"  which  uses  the  rear  type, 
horizontal-cylindrical  shutter.  It  is  claimed 
for  this  shutter  that  it  is  of  efficient  and 
economical  design  and  a  marked  improve- 
ment in  the  aid  of  good  projection  over  that 
of  the  rotating,  front-type  of  disc  shutter 
heretofore  used.  It  is  designed  to  keep  the 
film  cool  and  clean,  keep  the  aperture  cool 
and  free  from  dirt  and  fuzz ;  it  is  said  to 
reduce  the  heat  on  film  62j^  per  cent,  and 
to  increase  the  light  value  of  projection  15 
per  cent   plus. 

The  amplifier  equipment  is  of  a  recent 
development,  described  as  employing  less 
tubes  than  heretofore  thought  possible  to 
obtain  sufficient  power  output.  In  designing 
the  amplifying  equipment  a  circuit  was  de- 
veloped reputedly  capable  of  reproducing 
with  a  high  degree  of  fidelity  all  frequencies 
from   60   cycles   to    10,000    with    20   watts   of 

undistorted  quality  output. 

Only  four  stages  of  amplification  are  em- 
ployed for  the  reproduction  of  sound-on- 
film,  and  two  stages  for  disc  reproduction. 
The  amplifier  is  of  rack  design  and  assem- 
bly. 

The  Operadio  speaker  used  is  of  the  latest 
design,  of  uni-directional  features,  and  is 
approximately  5'  6"  high  by  IS"  deep,  and 
is  of  a  bowl  shape.  It  takes  up  a  minimum 
space  behind  screen  and  has  incorporated  in 
it  features  of  both  the  dynamic  and  horn 
type  speakers,  according  to  Enterprise  offi- 
cials. 


July  12,  1930 


Motion    Picture    News 


75 


Between  Scenes 

— when  seconds  count! 

ELECTRICAL  Connections  to  stage  lamps  and  other  lighting 
equipment  must  be  made  with  the  utmost  speed — yet  safely 
and  securely — then  it  is  that  Kliegl  Plugging  Boxes  and 
Kliegl  Pin-Plug  Connectors  prove  their  worth.  For  thirty 
years  Kliegl  Brothers  have  been  foremost  in  the  ■  develop- 
ment and  manufacture  of  electrical  fittings  for  the  stage, 
and  today  their  products  are  everywhere  recognized  as 
standard    of    perfection.      Use    them     in    your    theatre.  ~ 


Illustrated   Bulletins  forwarded  on   request. 


Spotlights 
Floodlights 
Sciopticons 
Footlights 
Borderlights 
Exit   Signs 


Aisle     Lights 

Dimmers 

Color    Wheels 

Color    Frames 

Color    Rolls 

Color  Boxes 


Music   Stands 

Connectors 

Plugging    Boxes 

Floor      Pockets 

Scenic    Effects 

Shutters 


Color   Mediums 

*  n'd-    Caps 

Lamp  Coloring 

Terminal     Lugs 

Resistances 

Stage    Cable 


Universal  Electric  Stage  Lighting  Co., inc. 
321  West  50th  Street 

N  EW  YORK.  NY. 


CINEPHOR 


»     » 


LENSES 


«    « 


NOTED  FOR 
FLATNESS 
OF   FIELD 


THE  rigid  tests  to  which  Cinephor 

Lenses  are  subjected  before         ^~~~~~^^^^^^~~^^~ 

leaving  the  B&L  Factory  are  your 

guarantee  of  the  highest  quality  Projection  Lenses. 

The  test  for  Flatness  of  Field  — illustrated  above  — is  based  on 
comparison  of  different  areas  of  the  lenses.  This  assures  you  of 
that  absolute  uniformity  so  necessary  for  perfect  projection. 

All  Cinephor  Lenses  are  so  critically  tested  and  so  uniformly 
dependable  that  the  purchaser  finds  it  unnecessary  to  make  any 
selection  for  quality. 

BAUSCH  &  LOMB  OPTICAL  CO. 

678  St.  Paul  St.        «     »  Rochester,  N.  Y. 

Makers  of  Orthogon  Eyeglass  Lenses  for  Belter  Vision 


WHEN  the  thermometer 
reaches  100  degrees  or  more, 
you  can  be  sure  that  there 
is  one  cool  spot  in  town — the  thea- 
tre equipped  with 

"Silent  as  the  Sphinx" 

This  cooling  and  ventilating  system  gives 
instant  relief  from  the  scorching  sultry 
weather  outside.  From  every  seat  in  the 
house  people  can  enjoy  its  brisk,  re- 
freshing currents. 

Simple  to  install  in  any  theatre,  old  or 
new.  Costs  less  to  buy  and  to  operate. 
Pays  tremendous  profits  in  increased 
box  office  receipts  all  summer.  Gives 
perfect  ventilation  without  drafts  through- 
out the  year. 

"Quiet  cooling  for  sound  films"  Arctic 
Nu-Air  operates  so  noiselessly  that  it 
does  not  interfere  with  even  faint 
whispers   from   the   reproducer. 


BAU  SCH  fi  LOM  B 


Used  in  more  than  4,000 
theatres.  Find  out  all  about 
this  proved,  low-cost  sys- 
tem. Write  for  detailed  in- 
formation and  this  book, 
"Cool  Breezes  for  Hot 
Weather    Profits." 


ARCTIC  NU-AIR  CORP. 

821  Kennedy  Street,  N.E. 
MINNEAPOLIS,  MINN. 


Pacific  Coast  Distributors: 
B.   F.  SHEARER   CO. 
Los  Angeles  Portland 


Seattle 


76 


Motion    Picture    News 


July  12,  1930 


Don't  Use  Wrong 
Lamps,  Warning 


Outlet  voltage  tests  made  with  a  socket 
voltmeter,  which  can  be  obtained  from  any 
power  company,  are  suggested  by  A.  D. 
Bell,  General  Electric  lighting  engineer,  as 
a  means  for  determining  whether  outlets  are 
delivering  proper  current  voltage  for  the 
wattage  of  lamp    required. 

Bell  stresses  the  importance  of  using 
lamps  of  the  proper  voltage,  stating  the  use 
of  the  wrong  type  causes  loss  of  efficiency 
and  is  extravagant.  Voltmeters  now  are 
available,  he  says,  which  will  record  aver- 
age voltage  delivered  over  a  period  of 
hours,  noting  all  fluctuations  and  denoting 
the  proper  lamp  required  for  maximum  ef- 
ficiency. 

Even  though  a  power  company  may  de- 
liver the  voltage  the  theatre  orders,  inabil- 
ity of  the  house's  wiring  circuit  to  carry  the 
load  to  which  it  is  subject  may  cause  sev- 
eral volts'  drop  in  delivering  the  current 
to  outlets,  according  to  Bell.  In  the  older 
houses,  particularly,  difficulty  along  these 
lines  is  experienced. 

A  constant  ratio  of  1  to  3  exists  between 
the  percentage  of  voltage  lost  and  percent- 
age of  illumination  decrease,  Bell  states. 
Thus,  where  there  is  a  drop  of  one  per  cent 
in  voltage,  there  will  be  a  three  per  cent 
drop  in  lamp  efficiency  and  a  resultant 
three  per  cent  drop  in  illumination. 

This,  he  warns,  often  leads  a  theatre  man- 
ager to  order  lamps  of  higher  wattage  than 
are   required,    wasting   current   and  money. 


Atlantic  City,  N.  J. — One  of  the  features  of 
the  "Hollywood  Motion  Picture  Exhibit"  on 
the  Steel  Pier  is  a  permanent  display  of  the 
Brooks  Costume  Company,  consisting  of  orig- 
inal costumes  made  for  stars.  The  idea  sug- 
gests duplication  by  showmen  either  through 
store  tie-ups  or  by  utilizing  their  theatre  lobby 
space. 


Sound  Trailer's 
Spot  After  News 


Atlanta — Sound  trailers  of  special  enter- 
tainment value  should  follow  the  newsreel 
on  the  program,  in  the  opinion  of  Emmett 
Rogers,  district  manager  of  Publix.  Trail- 
ers on  other  subjects  should  follow  the  last 
subject  on  the  program,  he  says. 

"I  have  noticed  many  instances  of  sound 
trailers  containing  revue  scenes  which  pre- 
ceded singing  and  dancing  shorts,"  he  de- 
dares.  "Such  trailers  have  a  tendency  to  be 
hurtful  to  this  type  of  unit  when  placed  in 
close  proximity,  and  probably  can  best  be 
used  at  the  end  of  the  program. 

"If  the  talking  trailer  has  little  enter- 
tainment value,  judgment  should  be  used  as 
to  whether  or  not  it  should  be  utilized  fol- 
lowing the  news. 

"In  every  possible  instance,  particularly 
in  houses  with  effect  machines,  special  treat- 
ment should  be  given  to  the  sound  trailers. 
We  want  to  keep  the  shows  moving  in  prop- 
er sequence  and  without  any  draggy  spots, 
if  it  is  within  our  province  to  eliminate 
them." 


Ear  Phones  for  Deaf 

In  West  Coast  Houses 

Los  Angeles. — Six  hundred  ninety-four 
ear  phones  for  the  use  of  deaf  patrons  will 
be  installed  in  64  theatres  of  the  Fox  West 
Coast  chain,  according  to  Harold  B.  Frank- 
lin. 


65  Per  Cent  Boost  in 

Sound  Sales  Claimed 

Philadelphia. — Increase  of  65  per  cent,  in 
sales  is  reported  by  Universal  Sound  Sys- 
tem, subsidiary  of  Sentry  Safety  Control. 
The  report,  made  by  President  Joseph  E. 
Cohen,  covers  the  last  six  months. 


Keep  the  Lobby  Crowds  Amused 

THERE  is  nothing  like  good  reproduction  of  music  to  keep  the  waiting  crowds  in  theatres  in  good  humor 
and  in  the  right  frame  of  mind  to  enjoy  the  show.   This  is  a  vital  point  as  the  waiters,  when  too  weary, 
fail  to  appreciate  the  picture  and  then,  also  fail  to  boost  it. 


Owners  and  Managers  Enthusiastic 


H.  Kapalin,  Managing  Director  of  the  Century  Publix  Theatre. 
Minneapolis,  says:  "We  wish  to  express  our  approval  of  the 
installation  of  your  Model  A  Reproducer  in  our  music  sales 
department  and  the  very  attractive  speakers  in  our  rest  rooms 
and  lobby.  It  has  not  only  increased  our  music  sales,  but  has 
also    added   a    great   deal   of   life   in   our   lobby." 

G.  E.  Greene,  Managing  Director  Minnesota  Publix  Theatre. 
Minneapolis,  writes:  "Since  your  Model  A  instrument  has  been 
installed  in  our  Music  Sales  Department,  we  have  received  no  end 
of  compliments  regarding  the  atmosphere  of  warmth  they  have 
created   and   as   to   the  beauty   and   quality   of   tone  reproduction." 


The   Speaker   of   the   Year  ~"^^^^ 

with    No.   9    Horn  W 

Model  A  f 

Write  for  Full  Information   and   Address  of  Nearest   Sales  Office 

WRIGHT-DECOSTER,  INC.,  2229  University  Avenue,  St.  Paul,  Minn. 

Export   I)ept.-M.  SIMONS  &  SON  CO.,  25  Warren  St.,  New    York    City.    Cable    Address:     Simontrice,    New    York 


July  12,  1930 


Motion    Picture    News 


77 


How  Can  You  Get  Proper  Lighting? 
Two  Experts  Diagnose  the  Method 


(Continued  from  page  55) 


proven  to  be  a  commercial  success.  The  Empire  style  of  archi- 
tecture, the  entire  decorative  scheme,  and  especially  the  unusual 
lighting  effects  reflect  great  credit  upon  the  owner  and  designer. 
The  noteworthy  lighting  installation  is  the  result  of  the  splendid 
co-operative  spirit  among  the  parties  involved,  including  the  con- 
tractor, fixture  representative,  architect,  and  the  lighting  bureau  of 
the  local  power  company. 

The  exterior  of  the  building  is  well  illuminated  by  the  various 
accepted  methods,  and  is  an  attractive  spectacle  to  the  passing 
crowd.  The  electrical  sign  is  a  double  faced,  5-kilowatt,  flashing 
type  using  daylight  lamps  in  the  exposed  letters.  Surmounting  the 
sign  is  a  large  red  ball  having  a  revolving  effect.  Underneath  the 
marquee  are  500  twenty-five-watt  lights.  The  terra  cotta  niches 
on  the  facade  are  illuminated  by  500-watt  floodlights  mounted  on 
the  roof  of  the  marquee. 

Crystal  Fixture  for  Foyer  and  Lounge 

The  foyer  is  illuminated  by  a  large  crystal  fixture  60  inches  in 
diameter,  having  30  forty-watt  flame  type  lamps  inside  and  36 
candelabra  lights  in  ten  units  of  three  fifteen-watt  lamps  each 
mounted  around  the  outer  frame. 

The  first  pond  is  wired  for  color  lighting  under  the  surface  of 
the  pool.  The  wall  of  the  pool  is  lighted  in  four  colors  with  twelve, 
fifty- watt  lamps   in  mirrored  glass   reflectors,  three  to  each  color. 

The  mezzanine  or  lounge  of  the  main  foyer  is  illuminated  by 
three  eighteen-inch  crystal  fixtures,  each  using  ten  flame-type  lamps. 
These  fixtures  are  supplemented  by  seven  three-light  wall  brackets 
which  harmonize  with  the  decorative  scheme  of  the  foyer.  Illumi- 
nated directional  signs  of  the  silhouette  type,  appropriately  located, 
are  connected  to  the  emergency  circuits  as  well  as  to  the  regular 
service.  Exit  lights  of  unique  design  are  also  connected  to  the  emer- 
gency circuits  and  greatly  assist  the  patrons  of  the  theatre  in  quickly 
locating  the  place  of  exit  from  the  building.  The  softly  tinted  light 
harmonizing  with  the  decorations  has  created  in  the  lounge  area 
an  extremely  restful  atmosphere  where  patrons  can  relax  with 
comfort  and  pleasure. 

Harmonizing  with  Auditorium  Design 

In  designing  the  auditorium,  a  definite  plan  was  followed  in  an- 
ticipation of  the  lighting  effects.  A  huge  crystal  luminaire  is  sus- 
pended from  the  center  of  the  main  dome,  and  is  the  predominating 
feature  in  this  immense  auditorium.  It  is  of  such  design  as  to  har- 
monize beautifully  with  the  artist's  scheme  of  ornaments.  This 
luminaire,  of  course,  is  of  the  direct  lighting  type,  and  the  sparkle 
from  the  crystals  presents  a  very  pleasing  contrast  to  the  ceiling 
of  the  dome  which  is  softly  illuminated  by  indirect  lighting  in  the 
coves.  The  objectionable  glare  usually  produced  by  the  use  of 
direct  lighting  luminaries  is  avoided  in  this  case  by  the  use  of 
small  lamps,  and  all  of  the  colors  used  are  of  pastel  shades.  Thus, 
the  producing  of  an  effect  without  calling  attention  to  the  cause, 
which  is  essential  in  a  theatre,  has  been  very  successfully  carried 
out. 

Supplementing  the  illustration  provided  by  this  fixture  is  the  cove 
lighting  over  the  balcony,  wired  on  25  circuits  for  four  colors, 
using  1,000  twenty-five  watt  lamps.  The  dome  area  around  the 
center  fixture  also  has  cove  lighting,  with  25  circuits  using  fifty- 
watt  lamps  in  four  colors.  The  proscenium  coves  use  100  fifty- 
watt  lamps  arranged  in  four  colors  and  the  footlights  use  the  same 
number  in  similar  arrangement.  Silver  mirrored  glass  reflectors 
with  heat  resisting  color  lenses  are  used  in  all  the  coves. 

On  each  side  of  the  auditorium  are  three  mural  paintings  re- 
cessed in  the  wall  panels.  From  the  top  of  each  recess  is  suspended 
a  crystal  luminaire  14  inches  in  diameter,  using  16  small  lamps  of 
the  four  colors.  Indirect  lighting  in  colors  is  provided  in  these 
recesses  by  small  lamps  in  reflectors,  concealed  in  the  bottom  of 
the  recess.  Below  the  mural,  the  background  of  the  recess  is  a 
paneled  window  of  opal  glass.  These  windows  are  illuminated  from 
behind  by  small  lamps,  silhouetting  the  artificial  vines  which  appear 
td  be  climbing  up  the  panels. 

Located  at  intervals  on  the  walls  of  the  auditorium  are  22  three- 
light  brackets,  using  15-watt  flame-type  lamps.  These  are  connected 
to  the  emergency  circuits  as  well   as  the  regular  sendee.   Supple- 


mentary lighting  has  been  provided  in  conjunction  with  the  ven- 
tilators on  the  ceiling  under  and  over  the  balcony.  Crystal  baskets 
with  twenty-four  50-watt  lights  camouflage  the  ventilation  openings 
and  provide  the  four  color  combinations. 

Design  Overcomes  Glare 

Crystal  fixtures  often  produce  objectionable  glare,  but  in  this 
installation  it  has  been  overcome  in  the  design  of  the  luminaires. 
The  glitter  of  the  crystals  merges  into  the  architectural  treatment 
of  the  ceiling,  and  the  cove  lighting  in  the  dome  supplies  the  proper 
contrast  in  color.  The  usual  aisle  light  located  at  every  other  row- 
helps  the  ushers  to  quickly  seat  the  patrons.  These  might  seem 
small  and  unimportant  details,  but  they  are  really  paying  dividends 
to  the  owner  of  the  theatre,  because  the  patrons  appreciate  them. 

Throughout  the  entire  scheme,  an  effort  has  been  made  to  pro- 
vide lighting  for  safety  as  well  as  beauty.  The  auditorium  can  be 
lighted  with  a  low  intensity,  desirable  when  showing  pictures,  yet 
it  can  be  instantly  flooded  with  a  relatively  high  intensity  of  illu- 
mination when  desirable.  In  case  of  an  explosion,  fire,  or  other 
mishap,  the  audience  can,  with  the  aid  of  adequate  lighting,  see  the 
proximity  of  the  dangers,  and  chances  for  panic  or  accident  are 
reduced.  Contrary  to  past  impressions,  it  is  possible  today  to  pro- 
vide sufficient  illumination  to  allow  for  reading  programs  and 
finding  seats  in  the  theatre  without  affecting  the  appearance  of  the 
screen  projections. 

Wiring  Installation  and  Operation 

The  wiring  for  all  the  cove  lighting  employed  a  well  known 
standardized  wiring  device.  The  use  of  this  wiring  device,  in  place 
of  the  customary  conduit,  saved  considerable  labor  and  expense 
and  has  provided  an  installation  which  is  readily  serviced. 

The  control  board  in  the  operator's  room  is  complete  in  every 
detail  and  is  supplemented  by  a  similar  control  in  the  manager's 
office,  both  operating  the  main  switchboard  by  the  remote  control 
system.  Individual  control  of  each  of  the  four  colors  in  all  the 
coves,  alcoves,  fixtures,  brackets,  and  wall  panels  is  thus  available 
at  two  points  in  the  theatre.  This  general  tie-in  of.  circuits  gives  the 
most  flexible  and  co-ordinated  control  possible.  The  operator's  room 
is  illuminated  by  four  300-watt  semi-indirect  fixtures,  giving  an 
average   intensity   of   fifteen  foot-candles. 

The  main  service  to  the  theatre  is  three-wire,  2,300  volts,  No.  O 
lead  cable.  From  the  customer's  transformer  vault,  there  is  1,500,- 
000  circular  mill  wire  service  to  the  main  distribution  point  and 
from  here  a  500,000  circular  mill  service  is  run  to  the  main  con- 
trol point  in  the  operator's  room.  There  are  in  all  250  branch  light- 
ing circuits  with  about  180  of  these  for  the  main  board  alone.  The 
motors  for  the  dimmers  are  located  above  the  board  and  the  dim- 
mers are  located  just  below  the  floor. 

The  cove  lighting  is  maintained  from  the  top  of  the  cove  by 
means  of  removable  sections  which  allow  room  for  cleaning  and 
relamping. 

The  wiring  and  lighting  equipment  in  this  theatre  represents  an 
investment  of  about  $40,000  or  approximately  eight  per  cent  of  the 
total  cost  of  the  theatre.  Motors  and  their  installations,  other  than 
those  required  for  the  lighting  equipment,  are  not  included  in  this 
figure.  This  percentage  of  total  cost  is  a  good  standard  for  electrical 
work  on  such  jobs,  as  it  includes  a  reasonable  profit  and  at  the 
same  time  it  assures  a  satisfactory  installation  throughout. 

The  excellent  lighting  results  obtained  in  the  Byrd  theatre  just 
described  are  due  entirely  to  co-ordinated  efforts  of  the  architect, 
the  contractor  on  the  job.  lighting  equipment  salesmen,  and  the 
electric  service  company.  Every  step  in  the  construction,  prelimi- 
-  nary  lighting  sketches,  accepted  designs  and  installation,  is  a  direct 
result  of  this  finely  co-ordinated  effort. 

If  the  lighting  men  would  but  get  the  architect's  point  of  view, 
they  could  more  easily  formulate  their  own  ideas  in  harmony  with 
those  of  the  architect,  as  in  this  case.  The  lighting  man  must  ably 
represent  the  company  he  works  for,  see  to  it  that  the  architect 
is  relieved  of  unnecessary  details  and  in  this  way  gain  his  personal 
interest  and  complete  confidence.  With  such  a  procedure  much  less 
trouble  will  be  encountered  in  obtaining  the  co-operation  of  the 
architect  and  better  lighting  progress  will  result. 


78 


M  o  t  i  o  n    Picture    News 


July  12,  1930 


Exhibition  Rise 
Due  to  Science 


(Continued  from    page   67) 
the  projector  case.   A  oil   foot   throw    is  pos- 
sible,   giving   a    picture   7   feet   by   8   feet    in 
size. 


The  second  and  last  instalment  of  the 
S.M.P.E.  report  will  appear  in  The  Show- 
m  an  for  .  lugust. 


References 


lS0Fox,  D.,  an. I  Richardson.  I-'.  H..  Ex.  Heiald- 
World,   97.   Sect.    2   (Sept.   26,    1929),    p.    17. 

1  Richardson,    F.    H. :    Ex.    Herald- World,    98,    Sect. 
Mar.     15,    1930),    p.    49. 

'••-MOTION  PICTURE  NEWS.  -II  (A,.:.  5.  1930), 
p.    75. 

•-'Richardson,  F.  II.:  Ex.  Herald-WorU,  98  (Feh. 
22,    19.50).    p.    41. 

104  Griffin,  H.:  Amer.  Projectionist,  8  (Feb.,  1930), 
p.    4. 

,:"  Hardy.  A.  C. :  J.  Soc.  Mot.  Pict.  Eng.,  14  (Mar., 
1930),    p.    309. 

1M  Jahn,    E.:    Kinotechnik,    11    (Aug.   5.    1929),   p.   395. 

157  McCulloch,  R.  H.:  MOTION  PICTURE  NEWS, 
41    (Apr.    5.    1930),    p.    88. 

158  Lassally,  A.:  Kinotechnik,  11  (May  20,  1929),  p. 
262. 

159  Filmtechnik,  5  (Sept.  28,  1929),  p.  421;  also  Cine- 
mat,    franc,    10    (Apr.   28,    1928).   p.   45. 

100  U.  S.  Pats.  1,718,782;  1,725~595;  1,728,670;  1,731,733; 
1,733,481;  1,733.830;  1,738,053;  Brit.  Pats.  314,312;  316,- 
607;  317,283;  318.283;  320,637;  321,660;  French  Pats.  33,- 
496  (add.  529,856);  33,738  (add.  639.380);  643,757;  651,454; 
652,506;  654.168:  654,313;  Ger.  Pats.  474.056;  481,232; 
485,626. 

101  Franklin,  H.  B. :  J.  Soc.  Mot.  Pict.  Eng.,  14 
(Mar.,     1930),    p.    302. 


1  -  Ex.    Herald- World,  97   (Dec.   14,   1929),   p.   25. 

"-MOTION  PICTURE  NEWS.  39  (Apr.  13,  1929). 
P.  1174;  Ex.  Herald-World,  96,  Sect.  2  (July  6.  1929), 
p.  37;  ibid.,  98,  Sect.  2  (Jan.  18,  Feb.  15,  Mar.  15, 
1930),  pp.  29,  40,  and  40;  Kinem'at.  Weekly.  152  (Oct. 
24,  1929),  p.  61;  Year  Book  of  Motion  Pictures,  Film 
Daily,    N.    V.    (1930),   pp.   879   and   985. 

""  Marrisson,  W.  A.:  Project.  Eng..  2  (Mar.,  1930), 
p.    14. 

'"•'■  Norris,  R.  F. :  Project.  Eng.,  1  (Sept..  1929), 
p.    43. 

'""MOTION  PICTURE  NEWS,  40  (Nov.  2.  1929), 
p.   36. 

"-MOTION  PICTURE  NEWS.  40  (Dec.  14.  1929), 
p.    20. 

";s  Ex.    Herald-World.   97    (Nov.    9.    1929),    p.    21. 

""Filmtechnik,    5    (Feb.    2,    1929),    p.    50. 

,T"  Fischer.    F..    Filmtechnik.  5   (Aug.  3,    1929).  p.   350. 

171  Pander,  H.:  Filmtechnik,  5  (Apr.  27.  1929),  p. 
207. 

172  Canad.  Mot.  Pict.   Digest.  21   (Mar.  22,  1930).  p.  5. 

173  Mot.  Pict.  Projectionist,  2  (Feb.,  1929).  p.  11; 
ibid.,    2    (Oct..    1929).   p.    14. 

174  Mot.    Pict.    Projectionist,   3    (Feb.,    1930),   p.    27. 

175  Ex.  Herald-World,  97,  Sect.  2  (Oct.  26,  1929), 
p.  50;  Mot.  Pict.  Projectionist,  2  (Oct.,  1929),  p.  28; 
MOTION    PICTURE  NEWS.   40   (Dec.   7.   1929),   p.   32. 

1T"  Yogt.    H. :    Filmtechnik,    5    (Apr.    27,    1929),   p.   202. 

177  Blattner,  D.  G..  and  Bostwick.  L.  O:  J.  Soc. 
Mot.    Pict.    Eng.,    14    (Feb.,    1930).    p.    161. 

178  Mot.   Pict.   Projectionist,   3   (Feb.,   19301.   p.   32. 
1;"  (  inemat.   franc.   12   (Novv   1929),   p.   28   et    seq. 
190  Dunoyer,   L. :    Cinemat.   franc,   12   (June   22,    1929), 

P.    1. 

181  Nason,  C.  H.  W.:  Project.  Eng.,  1  (Oct.,  Nov., 
Dec,    1929),    pp.    22,    26,    and    26. 

182  Crouse.  G.  B.:   Project.   Eng..  1  (Oct..  1929).  p.  27. 

183  Hatschek,  P.:  Filmtechnik,  5  (Aug.  3,  1929),  p. 
353. 

«*  MOTION  PICTURE  NEWS,  40  (Sept.  7,  1929), 
p.  885;  Ex.  Herald- World,  97,  (Dec.  7,  1929),  p.  50; 
Project.    Eng.,    2    (Feb.,    1930),    p.    32. 

1877  MOTION  PICTURE  NEWS,  40  (Oct.  5,  1929), 
pp.  1229  and  1231;  ibid.  (Nov.  2,  1929).  p.  54;  Mot. 
Pict.  Projectionist.  2  (Sept.,  1929).  p.  32;  Bioscope,  80 
(Aug.  7,  Sept.  25,  1929).  pp.  vii  and  vii;  ibid.,  81 
(Nov.  13,  1929),  p.  21;  Kinemat.  Weekly,  148  (Tune 
27.  1929).  p.  54;  ibid.,  149  (July  4.  1929),  p.  85:  ibid., 
150  (Aug.  1  and  15.  1929),  pp.  51  and  69;  ibid.,  151 
(Sept.    12.   1929),  p.   75:   ibid.,    152   (Nov.   7,   1929),  p.  57. 

180  U.  S.  Pats.  1.723.343;  1,728.304;  1,729,048;  1,729,427; 
Brit.  Pats.  310,476;  316,320;  317,299;  318,847;  319,197; 
319,592;     319,761;     319,791;     32E.148;     321,624:     Fr.     Pats. 


The  Spotlight  is  on 

the  Projection  Room! 

All  interest  today  is  focused 
there*  Even  price  is  second* 
ary  if  Performance  is  assured 

What  a  satisfaction  to  know  that  with  the  Transverter 
you  secure  that  ideal  combination  .  .  .  high  performance 
with  prices  that  are  really  low. 

Long  in  Dependability  .  .  .  Economical  in  Use  .  .  .  you 
secure  super-value  when  you  specify  The  Transverter 
.  .  .  with  Hertner  Generator  Control  Panels  and  Rheostats. 


'If    you    show    Pictures    you    need    Transverter 
Equipment,    more    so    today    than    ever    before." 


Canadian 
Distributor 
Perkins 
Electric,  Ltd. 


THE  HERTNER  ELECTRIC  COMPANY 


Exclusive  Manufacturers  of  the  Transverter 


617.111;  650,948;  659.270;  Ger.  Pats.  481,231;  485.132; 
486.100. 

lsr  Brit.    Pat.   320,881. 

lss  (»er     Pat    485  598 

u»  MOTION  PICTURE  NEWS.  40  (Sept.  7.  1929), 
p.    876. 

"'"  U.  S.  Pats.  1,720.011:  1.734.221;  1.738.445;  1.738.945; 
Brit.  Pats.  315,702;  316.256;  316.376;  320.601;  Ger.  Pats. 
481,561;    482.080;    Fr.    Pat.    657.324. 

""  Sci.   Ind.    Phot..  2nd  Series.   1   (Mar..   1930).  p.    118. 

1"-  Naumaim,  II.:  Kinotechnik,  11  (Tune  20,  1929), 
p.   311. 

103  Naumann,  H.:  Filmtechnik,  5  (Aug.  31,  1929), 
p.    389. 

""Amer.    Cinemat..    10    (Feb..    1930).    p.   20. 

'"Joy,  D.  B..  and  Downes,  A.  C:  J.  Soc.  Mot. 
Pict.    Eng..    14    (Mar..    1930),    p.    291. 

'""  U  S.  I'at.  Re.  17.350  of  1,620,956;  Brit.  Pats. 
313,338;    316,613. 

'  7.\mer.    Projectionist,    7    (Aug.    1929),    p.   3. 

10SCabourn,  J.  A.:  Bioscope,  80  (Sept.  25,  1929), 
p.   ix. 

'""  Mot.    Pict.    Projectionist,    2   (May,    1929),    p.    17. 

-""  U.  S.  Pats.  1,718,540;  1,719,377;  1,725,284;  1,725,556; 
1.725,574;  1.733.433;  1.737.034;  Brit.  Pats.  313,272;  313,- 
439:  Fr.  Pats.  33,271;  33.497;  and  33,737  (add.  631,777); 
643,479;  654,743;  658,248;  658,409;  658.794;  658,795;  Ger. 
Pats.   481,302;    485.237:   485.238;   486,101. 

201  Danson,  H.  L. :  Project.  Eng.,  1  (Nov..  1929),  p. 
58;    also    Ex.    Herald- World.   97    (Dec.    21,    1929),   p.   45. 

202  Wolf,   S.   K.:    Project.   Eng.,  2  (Mar.,   1930),  p.   11. 
-"■■  Dalilgreen.     R. :     Filmtechnik,    5    (Oct.    12,     1929), 

p.    441. 


Steel  Furniture  to  Sell 

40  Theatre  Seat  Models 

A  new  line  of  theatre  chairs  announced 
by  the  Steel  Furniture  Co.,  of  Grand  Rap- 
ids, .Mich.,  comprises  a  total  of  40  models 
and  features  a  wide  variety  of  formal  de- 
signs including  the  modernistic  as  carried 
out  in  aisle  standards  and  covering  fabrics. 

Seventeen  of  the  forty  models  in  the  stock 
line  are  full  upholstered,  the  balance  offer- 
ing the  newest  types  of  auditorium  chairs 
with  plywood  backs  and  spring  seats  and 
all  plywood  construction  mounted  in  steel 
standards  of  various  color  combinations  and 
designs. 


Cutler 'Hammer  Buy  as 
Step  Toward  Expansion 

Milwaukee — The  Cutler-Hammer  Corpo- 
ration, manufacturers  of  electrical  control 
equipment,  has  acquired  the  common  stock 
of  Schweitzer  and  Conrad.  Inc.,  Chicago, 
manufacturers  of  high  voltage  equipment. 
According  to  B.  F.  W'orden,  president  of 
Cutler-Hammer  and  now  president  of  the 
Chicago  company  as  well.  Schweitzer  and 
Conrad  will  continue  to  sell  and  manufac- 
ture under  their  own  name  with  no  change 
in  the  organization  or  personnel. 

F.  O.  Schweitzer  and  XT.  J.  Conrad  will 
be  retained  as  consulting  engineers  and.  it 
is  understood,  direct  the  entrance  of  Cutler- 
Hammer  into  the  high  voltage  equipment 
held. 


Installed  by  Frank  Adams 

The  $45,000  switchboard,  one  of  the  back 
stage  wonders  of  the  new  Pantages  The- 
atre in  Hollywood,  was  manufactured  by 
the  Frank  Adams  Electric  Company  of  St. 
Louis. 


To  Install  Clocks 

Manila — Installation  of  clocks  in  all  lo- 
cal theatres  is  expected  to  be  undertaken 
by  local  exhibitors  to  forestall  an  ordinance 
making  such  a  step  compulsory. 


UNIFORMS 


FOR   HOUSE 
ATTACHES 


COSTUMES 


FOR    STAGE 
PRESENTATIONS 


OIX \JKJr\JD  New  York 


July  12,  1930 


M  o  t  i  o  n    P  i  c  t  u  r  e    N  e  io 


79 


PROTECT 

Your 

CASH  RECEIPTS 

with 

AUTOMATIC  GOLD  SEAL  REGISTERS 

and 

SIMPLEX  TICKET  REGISTERS 

SPEED  ACCURACY         EFFICIENCY 

CATALOGUE  AND  TERMS  UPON  REQUEST 
OR  REPRESENTATIVE,  IF  YOU  PREFER, 
WITHOUT  OBLIGATION. 

General  Register  Corp. 

PARAMOUNT  BUILDING,  TIMES  SQUARE 
NEW  YORK,  N.  Y. 

J.   C.    ENSLEN,    Gen.   Sales   Mgr. 


Draperies 
Decorations 


Magnascope 
Screens 


310  W.  41st  ST. 


HOVELir 

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Settings 

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Br-         Auditorium,  Lobbies 

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Write  for  Catalogue  No.  7 

FRANK  NETSCHERT,  Inc. 

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FILL    YOUR    EMPTY    SEATS 
BY  GIVING  AWAY 

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CLEVELAND 

IMPORT  FILM  CO. 

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Ihffiiunndooni 


improvements, 


Modern    industry    becomes    more    exacting    every 

and    Perfection   Rheostats,  the  highest  standard 

t  scientific  construction  can  produce,  maintains  its 

eadership    through    our    never-ceasing    research    for 

matter    how     slight.       The     "only 

Union-Made   rheostats"  mean 

more   than  mere  words. 


Sold  by  all  branches  of  the 
National  Theatre  Supply  Co., 
Sam  Kaplan,  New  York,  Con- 
tinental Theatre  Accessories, 
and  by  your  dealer. 


HOFFMANN  &  SOONS 

l-l  First  Avenue  New  York  City 


Mfg.    Division 

Contracting  Electrical  Engineers — 

Moving    Picture    Theatre 

Electrical    Specialists 


\      PERFfenON 

^""^  THE     ONLY     UNION     MADE     RHEOSTATS  J 

Rheostats 


80 


M  o  t  i  o  n    Picture    N  ews 


July  12,  1930 


Selected  List  of  Important  Trade  Publications 

Prepared  for  the  Service  of  Theatre  Owners,  Managers  and  Theatre  Architects 


Important  publications  issued  by  manufacturers  in  connection 
to  readers  upon  request  to  this  magazine.     For  your  conveni 
blank  provided.     To  obtain  copies  of  publications  on  subjects 
in  blank   the  number  opposite  that  subject,  fill  in 

AIR  CONDITIONING 

(1)  General    outline    of    systems    with    illustrated    descrip- 

tions    of     apparatus     for     atmospheric    conditions    in 
theatres. 

CARBONS— PROJECTOR,  SPOT  and  FLOODLIGHT 
(1A)  Descriptive  literature,  list  prices,  etc. 

CLEANNG  SYSTEMS 

(2)  Apparatus  used  in  central  cleaning  systems  for  theatres. 

DECORATION 

(3)  Furnishings  for  auditoriums,  lobbies,  lounges — decora- 
tive furniture  and  fixtures,  fountains,  shrubbery,  dra- 
peries, etc. 

(4)  Finishing  materials  for  wall  and  ceiling  treatments. 

FILM  PROCESSING  AND  CLEANING 

(5)  Descriptions  of  materials  and  apparatus  used  in  proces- 
ses for  film  renovation,  preservation  and  cleaning. 

HEATING  AND  VENTILATION 

(6)  Types  of  ventilating  and  heating  systems  with  dia- 
grams, illustrations  and  descriptions  of  apparatus. 

LIGHTING,  DECORATIVE 

(7)  Spotlight,  effect  projectors,  automatic  and  remote  con- 
trol color  and  effect  machines  for  atmospheric  theatres, 
cove  lighting,  lobby  and  rest  room  illumination,  with 
specifications  for  uses  and  operation. 

LIGHTING  FIXTURES 

(8)  Decorative  chandeliers,  wall  fixtures,  directional  signs, 
illuminated  mirrors  and  fountains  for  theatres  described 
and  illustrated. 

LIGHTING,  PROJECTION 

(9)  Arc  and  incandescent  lighting  equipment,  specifications 
for  use  and  operation. 

LIGHTING,  SIGN  AND  MARQUEE 

(10)  Flasher  equipment,  color  devices,  etc.,  for  front  effects 
and  advertising. 

LIGHTING,  STAGE 

(11)  Spotlights,  effect  machines,  borders,  foot  lights,  etc., 
and  their  uses  in  stage  effects. 

LIGHTING  CONTROL 

(12)  Dimmer  control,  switchboards,  panel  boards,  switches 
of  various  types  for  stage  and  auditorium  lighting 
control. 

(12a)   Emergency  Lighting  Plants. 

MOTOR-GENERATORS 

(13)  Various  designs  of  motor-generators  specially  designed 
for   motion  picture  projection. 

(14)  Power  control,  transformers,  etc.,  for  projection,  speci- 
fications and  illustration  of  apparatus. 

ORGANS  AND  ORGAN  EQUIPMENT 

(15)  Theatre  organ  of  various  types  for  large  and  small 
auditoriums. 

(16)  Organ  blowers,  heaters,  seats  and  accessories. 

PIT  AND  STAGE  ORCHESTRA  EQUIPMENT 

(17)  Music  stands,  special  designs  for  pit  orchestras  and 
stage  band  acts. 

PLUMBING  FIXTURES 

(18)  Radiators,  equipment  for  wash  room  furnishing,  etc., 
illustrated. 

PROJECTION 

(19)  Operating  instructions,  parts  for  machines  (specify 
make  and  model). 

RIGGING,  STAGE 

(20)  Drapes,  curtains,  curtain  control  apparatus,  automatic 
stage  platforms,  elevators,  etc. 

SAFES 

(21)  Descriptive  literature  illustrating  types  of  safes  espe- 
cially designed  for  theatre  use. 


with  the  subjects  listed  in  these  columns  will  be  sent  free 
ence  a  number  is  used  to  indicate  each  subject  and  a  request 

in  which  you  are  interested  simply  insert  on  line  provided 
name  and  address  and  mail  to  Motion  Picture  News. 

SEATING 

(22)  Auditorium  chairs,  special  designs  illustrated,   re-seat- 
ing arrangements,  etc. 

SCREENS,  MOTION  PICTURE 

(23)  Various  types  described,  diagrams,  illustrations  of  sur- 
faces, etc. 

SCREEN  SLIDES  &  MATS 

(24)  Various   types   for   screen  advertising  and   announce- 
ments. 

SIGNS  AND  MARQUISE 

(24A)  Theatre  advertising  signs,  marquise  designs  illustrated 

THEATRE  POSTER  AND  DISPLAY  DEVICES 

(25)  Materials  and  supplies  for  advertising  and  art  work. 

TICKET  VENDORS 

(26)  Automatic  ticket  machines  for  motion  picture  theatres, 

change  makers,  canceling  devices  and  registers. 


Sound  Equipment 


(26)  ACOUSTICAL   MATERIAL,  ENGINEERING  AND 
CONTRACTING 

(27)  AMPLIFIER  UNITS 

(28)  HORNS  AND  SPEAKERS 

(29)  HORN  TOWERS 

(30)  NON-SYNCHRONOUS  DISC  REPRODUCERS 

(31)  PICK-UPS 

(32)  RECORD  LIBRARIES  FOR  NON-SYNCHRONOUS 
DISC  REPRODUCERS 

(33)  RECORD  CUEING  SERVICES 

(34)  SYNCHRONOUS  DISC  REPRODUCING  UNITS 

(35)  SYNCHRONOUS    DISC    AND    FILM-TRACK    RE- 
PRODUCERS 

(36)  TRANSFORMERS  AND  VOLTAGE  REGULATORS 


Request  Blank 

Motion  Picture  News 
729  Seventh  Ave. 
New  York  City 

Please  obtain  for  me  free  copies  of  trade  pub- 
lications dealing  with  the  following  subjects: 


(Insert   above   numbers   indicating   subjects) 


Name 


Theatre 


Street 


M  o  t  i  o  n    P  i  c  lure    News 


81 


BUY 

now! 


$ 


150 

Per  Pair 

OF 
ORIGINAL 


VITADISC 

Complete  with  Pickups  and  Faders.  Full 
size  and  full  weight,  150  lbs.  Quiet  and 
vibrationless.  Spring  Suspended  Me- 
chanical Filter.  Audak  Pickups.  Special 
low  prices  on  Amplifiers, '  Speakers  and 
Tubes.     Write  or  wire  at  once. 

ITADISC  CO, 

92  MORTIMER  ST.    ROCHESTER,  N.  T. 


,/nmrTimmmn* 


RadiO-w-Mat 


"I  HATE  TO  TALK 
ABOUT  MYSELF" 

BUT — to  the  exhibitor  who 
is  desirous  of  showing  clean, 
neat,  and  inexpensive  an- 
nouncements on  his  screen 
I    AM    IT— 

RADIO-MAT  SLIDE. 


is  the  Stationery  of  the  Screen 


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Write   or   wire  today. 

MELLAPHONE  CORPORATION 

ROCHESTER,    N.    Y. 


Advertisers,  Index 

for 

1  Ittt*  §kovfman 

Section  for  July  12 

The  following  list  of  advertisers 

in 

The   Showman   Section  has   been   pre- 

pared for  the  convenience  of  readers, 

and  while  care  has  been  taken  to  make 

it    correct    it    cannot    be    guaranteed 

against   possible   errors   or   omissions. 

Adam  Electric  Co.,  Frank 

68 

American    Seating    Company 

82 

Arctic    Nu-Air    Corporation 

75 

Bausch  &  Lomb  Optical  Company 

75 

Blizzard  Fan  Company 

48 

Brenkert  Light  Projection  Co. 

73 

Brooks  Costume  Company 

78 

Econoquipment   Mfg.   Co.,  The 

73 

Edison    Lamp    Works    of    General 
Electric    Company- 

50 

Fulton   Company,   E.   E. 43-50 

Gallagher     Orchestra     Equipment 
Co. 

48 

General  Electric  Company 

45 

General    Register    Corporation .  ... 

79 

Hertner    Electric   Company,  The 

78 

Hevwood- Wakefield 

52 

79 

Hoffmann  &  Soons   

Hub    Electric    Company 

72 

Ilex  Optical  Company 

49 

Kliegl  Bros.,  Universal  Elec.  Stage 
Lighting  Company 

75 

Kooler-Aire  Engineering  Corp. 

63 

Mellaphone  Corp. 

81 

Moss  (B)  Pub.  Co.,  M.  E 

81 

National  Rug  Mills,  lnc 

49 

National   Screen  Service 

73 

National  Theatre  Supply  Company 

57 

Netschert,   Inc.,   Frank 

79 

Novelty  Scenic  Studios 

79 

Pyroloid  Sales  Co 

79 
70 

Racon   Electric  Co.,  Inc. 

RadiO-Mat   Slide    Company 

81 

Silman   Distributing   Company 

81 

Slater,  Jr.,  William 

49 

Steel  Furniture  Co. 

61 

Strong  Electric  Corp,  The 

49 

Torstenson  &   Company,  J.  A. 

46 

Vallen  Electrical  Company,  Inc.. 

59 

Vitadisc  Company 

81 

Westinghouse  Electric  &  Mfg.  Co. 

65 

Wright-DeCoster,   Inc. 

76 
81 

York  Safe  and  Lock  Company   .  . 

L 


Is  this  burglar 
spending  your 

money? 

He  has  made  another  successful 
raid  upon  a  moving  picture 
theatre.  The  money  he  is  spend- 
ing upon  Wine,  Women  and 
Automobiles  belongs  to  the 
owner  of  a  theatre  in  a  town  a 
hundred  miles  away. 
Will  he  be  spending  your  money 
next  week?  Not  if  you  install  a 
York  Burglary  Chest. 


York  Safe 
and  Lock 
Company 

York,  Pa. 


Samples . . 
Convince.. 
Skeptics!! 

The  only  perfect  point  for  Sound 
reproduction.  They  arc  NEW — 
They  are  BETTER.  Your  audience 
can  tell  the  difference — Silman  Points 
speak  for  themselves.  A  generous  lot 
of  samples  FREE. 

— Send  today  — 

Silman  Distributing  Co. 

Sound  Equipment  and  Apparatus 
620    Grant    Street       Pittsburgh,    Pa. 


Movie  Star  Rotogravures 

Just  Out.  25c  Sellers.  Ready  for  Framing 

Up  to  1,000 Sc  Each 

1,000     or     Over 4c  Each 

Nancy  Carroll,  Janet  Gaynor,  Charles 
Farrell.  Greta  Garbo.  John  Barrymore. 
Maurice  Chevalier,  Dolores  Costello, 
Bebe  Daniels,  Conrad  Nagel,  John 
Boles,  Marilyn  Miller,  Clara  Bow, 
Ronald  Colman,  Wm.  Haines,  Ramon 
Novarro,  John  Gilbert.  Buddy  Rogers, 
Rudy  Vallee,  Richard  Dix,  Richard 
Barthelmess.  Mary  Brian,  Alice 
White.  Joan  Crawford,  Norma 
Shearer. 

Write    for    Set    of    "FREE    SAMPLES" 

One-Fourth    Deposit   on   C.   O.   D.   Orders. 

M.   E.   MOSS    (B)    PUB.   CO.,    Hartford,    Conn. 


Actual    Size 

!%"x3^"   and 

11x14" 


82 


.1/  o  t  i  o  n    P  i  c  t  ur  e    N  e  iv  s 


July  12.  1930 


Paramount  Theatre  and  Office  Building, 

New  York.  Theatre  equipped  throughout 

with  comfortable,  acoustically  correct 

American  Seating  Company  Chairs. 

C.  W.  &  Geo.  L.  Rapp,  Architects.      f 

r 


jo  your  patrons 
may  enjoy  the 
play  or  movie 
infinitely  more 


eseat!    "roSS 


Illustrating  Theatre  Chair  No.  7860 

A  chair  of  this  type  was  installed 
in  the  famous  Chicago  Civic  Opera 
House.  Full  upholstered  back, 
spring  edge  seat  and  Moderne 
Standards.  A  triumph  in  building 
into  theatre  chairs  maximum  ab- 
sorption values.  Only  one  of  the 
many  American  Seating  Company 
types  and  styles  of  theatre  seating. 


"pAME  THE  TALKIES".  .  .  sound  repro- 
ve duction  to  synchronize  with  photog- 
raphy. Theatres  dressed  up  . . .  another  era 
dawned.  Beauty,  harmony,  comfort  and 
acoustical  perfection.  That  is  what  the 
public  asked  of  theatres. 

Electricity  had  wrought  another  miracle. 
Architects  made  contribution.  Sound  to 
be  understood,  must  carry  without  rever- 
beration, without  echo. 

So,  American  Seating  Company  saw  a 
modern  problem.  They  undertook  acous- 
tical research.  They  found  that  chairs  of 
certain  types  have  greatest  sound  absorp- 
tion. That  seats  could  aid  the  ear — as  well 
as  make  for  comfort  and  beauty. 

And  soon  the  motion  picture  industry 
found  that  chairs  meant  more  than  physi- 
cal comfort — more  than  beauty  to  harmo- 
nize with  the  design  and  decorative  charm 
of  interiors.  That  to  attract  patrons — to 
keep  them  coming  to  the  theatre,  new 
sound  equipment  was  not  enough.  New 
chairs  were  needed  .  .  .  chairs  whose 
acoustical  properties  brought  to  their 
audiences  the  speaking  or  singing  voice 
— clearly  and  undistorted. 


To  many,  reseating — the  replacing  of 
old  chairs  with  new — corrected  sound 
distortions,  and  brought  the  bigger  box 
office  receipts  that  new  sound  equipment 
failed  to  bring.  New,  acoustically  correct 
chairs  paid  for  themselves  in  attracting 
capacity  crowds. 

Free. . .  This  Booklet — "Acoustics  and  its 
Relation  to  Seating  " 

That  correct  seating  has  a  direct  bearing  on  the 
number  of  people  that  patronize  your  theatre  reg- 
ularly is  no  longer  disputed. 
The  facts  are  available.  Just 
use  the  coupon.  It  brings 
you  our  interesting  booklet, 
"Acoustics  and  its  Relation 
to  Seating" — and  places  our 
Reseating  Engineering  Serv- 
ice at  your  free  disposal. 


AMERICAN  SEATING  CO.^5.) 
14  East  Jackson  Blvd. 
Chicago,  Illinois 

Please  send  me,  without  obligation,  your  Booklet, 

I     "Acoustics  and  its  Relation  to  Seating"  and  the  facts 
about  your  Reseating  Engineering  Service. 


I 


Name.  .  . 
Address. 


Theatre . 


"J 


American  Seating  Company 


Makers  of  Fine  Seating  for  Churches,  Schools  and  Theatres 
General  Offices:  14  East  Jackson  Boulevard,  Chicago,  Illinois 

Branch  Offices  in  All  Principal  Cities 


July  12,  1930 


Motion   Picture    News 


83 


Page  "6-Syllable  Simmons" 

How  many  exhibitors  over  in  Johnny 
Bull's  sticks  booked  the  picture  which 
prompted  this  comment  in  a  recent 
issue  of  a  British  trade  paper?: 

"While  the  screen  story  lacks  verisi- 
militude, it  sedulously  avoids  the  banal, 
and  the  star  injects  aplomb,  for  she  is 
a  trick  little  packet." 


Old  Time  Hurts 
Milwaukee  B.  O. 
But  Exhibs  Stick 


Milwaukee  —  The  fact  that  Milwaukee 
theatres  are  operating  on  standard  time, 
while  practically  all  business  and  industrial 
concerns  are  running  on  daylight  saving 
time,  is  not  helping  the  box-office  receipts 
any. 

Practically  all  of  the  downtown  theatres 
as  well  as  the  deluxe  neighborhood  houses 
offer  lower  price  rates  during  certain  peri- 
ods of  the  day.  In  the  case  of  the  down- 
town theatres,  a  lower  price  scale  prevails 
before  1  o'clock,  which  to  90  per  cent  of  the 
citizens  means  2  o'clock.  Consequently  many 
people  who  were  unable  to  avail  themselves 
of  the  lower  prices  before  1  o'clock  under 
standard  time,  are  now  able  to  do  so  on 
daylight  savings. 

Deluxe  neighborhood  houses,  opening  at 
6:30  in  the  evening,  offer  a  reduced  price 
to  people  attending  between  6:30  and  7 
o'clock.  Here  the  difference  is  more  keen- 
ly felt,  because  patrons  observing  daylight 
saving  time  can  now  get  into  the  theatre 
at  reduced  prices  until  8  o'clock.  This 
means  a  considerable  loss  in  revenue  at  the 
box-office. 

Despite  this  fact  all  theatres  are  firm  in 
their  stand  concerning  operating  on  stan- 
dard time.  A  number  of  the  houses  are 
using  trailers  announcing  that  they  are  op- 
erating on  standard  time  "in  accordance 
with  the  laws  of  Wisconsin,"  while  many 
others  have  placards  in  their  lobbies  stating 
this  fact. 


Orpheum,  Seattle,  Drops  a 
Show  and  Policy  with  It 

Seattle — Radio-Keith-Orpheum's  local 
New  Orpheum,  already  the  butt  of  many 
jokes  among  Pacific  Northwest  theatre 
and  film  men  because  of  the  rapidity  with 
which  the  house  has  changed  prices  and 
operating  policies  during  the  two  years 
it  has  been  open,  changed  policy  again 
this   week. 

Manager  Ellis  C.  Bostick,  newly  ap- 
pointed, has  just  announced  discontinu- 
ance of  the  four-a-day  vaudeville  policy 
in  vogue  for  the  last  few  months.  The 
house  will  revert  to  a  three-a-day  stage 
show  program,  opening  at  12:30  P.  M. 
instead  of  11:30  A.  M. 

Added  cost  of  the  four-a-day  policy 
because  of  overtime  salaries  for  musi- 
cians, stagehands,  operators,  not  offset  by- 
added  revenue,  is  said  to  be  the  reason 
for  the  change. 


Stage  Shows  Get 
Cold  Shoulder  in 
Publix  Theatres 


San  Antonio — Publix  officials  are  visibly 
disappointed  at  the  reception  given  in  Texas 
Publix  houses  to  the  stage  shows  recently 
resumed  for  the  purpose  of  building  up  busi- 
ness. Their  expectations  that  flesh-and- 
blood  attractions  would  draw  the  old-time 
crowds  have  been  dashed.  As  a  result,  it  is 
predicted,  they  will  be  withdrawn  after  a 
thorough  try-out. 

A  curious  angle  to  the  situation  is  the  fact 
that  although  several  managers  desired  to 
exploit  the  return  of  the  shows,  they  were 
forbidden  to  do  so  by  headquarters.  There 
was  an  entire  absence  of  ballyhoo  marking 
the  return. 

Business  has  increased  somewhat  in  the 
Houston,  San  Antonio  and  Dallas  houses 
selected  for  the  resumption  of  stage  shows, 
but  the  increase  for  the  first  two  weeks  is 
far  below  that  anticipated.  No  box-office 
figures  are  available — they  being  taboo  in 
the  South — but  the  increased  attendance  is 
slight,  probably  no  more  than  10  or  15  per 
cent. 

Texas  theatre  managers  are  of  the  firm 
conviction  that  it  is  the  feature  picture 
solely  that  draws  crowds  into  theatres. 
While  flesh-and-blood  entertainment  is  wel- 
comed, it  has  no  great  box-office  value,  un- 
less the  show  contains  a  name  star. 

Business  depression  and  lack  of  outstand- 
ing pictures,  as  well  as  stars,  are  the  pri- 
mary causes  of  the  present  slump,  in  the 
opinion  of  managers.  Added  to  this  are  the 
hundreds  of  miniature  golf  courses  already 
in  existence  and  the  great  outdoors  which 
during  the  summer  months  lures  thousands 
of  Texans,  not  only  at  night  but  principally 
Saturdays  and  Sundays — the  two  big  days 
in  the  show  game. 

On  top  of  all  this,  Texas  league  teams 
in  a  short  time  will  be  playing  night  base- 
ball— some  teams  already  are. 


"Hell's  Angels"  in 
Two  Towns  at  $1 

Hollywood — "Hell's  Angels"  opens  an  ex- 
tended run  at  the  Warfield,  San  Francisco, 
on  July  18,  with  picture  set  for  opening  at 
the  Fox,  Seattle,  on  August  7. 

Sid  Grauman  completed  the  arrangements 
and  both  houses  change  regulation  policy  of 
top  price  grind  to  twice  daily  at  $1  top. 
The  regulation  Grauman  prologue  will  not 
go  into  either  spot,  Grauman  figuring  the 
picture  big  enough  to  get  by  without  the 
stage  show  in  the  particular  cities. 

"Hell's  Angels"  is  reported  already  set 
for  a  Chicago  booking  in  a  Loop  house 
towards  the  end  of  August,  with  Grauman 
figuring  to  premiere  in  New  York  early  in 
September  with  both  .picture  and  prologue 
at  $2  top. 


Names  Is  Names 

Screen  credit  is  given  in  the  sound 
short,  "Creatore  and  His  Band,"  to 
"William   Fox,  sound  engineer." 


Fooled 

Oklahoma  City — Decision  of  the  city 
board  of  censors  to  pass  "Ingagi" 
without  any  mention  of  objectionable 
material  surprised  many  snowmen  in 
this  town,  who  expected  plenty  of 
scissor-work  when  civic  authorities 
took  a  look  at  the  gorilla  rape  of  the 
negress. 


Federal  Officials 
Yawn  as  'Foul  Go' 
Runs  in  Seattle 


Seattle — Pictures  of  the  recent  Sharkey- 
Schmeling  tussle  in  New  York  were  being 
shown  here  this  week  at  John  Danz's  down- 
town Winter  Garden  without  interference 
by  city,  state  or  federal  authorities.  The 
films  were  widely  advertised  and  attracted 
good  patronage. 

The  city  has  no  ban  against  the  screening 
of  fight  pictures,  but  it  surprised  a  great 
many  local  film  and  theatre  men  to  find  that 
the  federal  forces  did  not  object  to  the  films 
being  transported  across  state  borders  to 
get  into  Washington. 

Perhaps  it  was  the  fact  that  the  Winter 
Garden  was  formerly  operated  by  Frank 
Edwards,  present  mayor  of  Seattle.  Or, 
again,  maybe  the  federal  forces  didn't  con- 
sider the  Sharkey-Schmeling  "go"  a  real 
prize    right ! 


Business  Depression  Kicks 
"All  Quief  in  Cincinnati 

Cincinnati — "All  Quiet  on  the  Western 
Front."  which  opened  at  the  Shubert  for  an 
indefinite  run,  and  which  at  the  outset  seem- 
ed destined  to  break  attendance  records, 
making  an  extra  showing  necessary  at  the 
end  of  the  first  week,  suffered  a  sudden  re- 
versal of  trend  during  the  third  week,  and 
folded.  Gross  for  the  second  week  ran 
around  $6,500,  which  was  about  one-half 
of  first  week's  takings,  with  final  seven 
days  falling  considerably  short  of  this  figure. 

Hottest  weather  of  the  season,  with  no 
cooling  system  in  this  2,200-seat  house;  was 
a  contributing  factor  to  the  decline,  although 
failure  of  two  prominent  local  banks,  re- 
sulting in  temporary  but  heavy  runs  on 
other  similar  institutions  here,  together  with 
opposition  of  amusement  parks  during  tor- 
rid spell,  accelerated  the  nose  dive  at  the 
Shubert.  Picture  was  playing  at  $2  top, 
with  admissions  scaled  down  to  50  cents. 
Other  theatres,  excepting  those  having  cool- 
ing systems  installed,  reported  some  slow- 
ing down  in  business  during  same  period, 
although  not  to  an  alarming  extent. 


Schram  and  Schultz 
Open  Cleveland  Branch 

Cleveland — Local  list  of  independent  ex- 
changes has  been  augmented  by  formation 
of  Selected  Pictures  Co.,  organized  by  Fred 
Schram  and  Nate  Schultz  as  a  subsidiary 
branch  of  Ivanhoe  Film  Exchange.  The 
new  company  will  distribute  state  right  re- 
leases in  Ohio  and  Kentucky. 


84 


Motion    Picture    News 


July  12,  1930 


Opinions    On    Pictures 


Whoopee 

{United  Artists  —  All  Talker) 

Big  Hit  Rating 

{Reviewed  by  Walter  R.  Greene) 

SAMUEL  Goldwyn,  Eddie  Cantor,  Flo  Zieg- 
feld,  gorgeous  scenery,  beautiful  girls,  eye- 
appealing  settings  in  Technicolor,  tuneful  music, 
brief  but  standout  dance  ensembles,  clever 
comedy  executed  by  Cantor— put  them  all  to- 
gether in  a  fast-tempo  picture  and  you  make 
"Whoopee" ! 

There  is  no  question  that  "Whoopee"  will 
hit  heavy  when  it  finally  reaches  the  theatres. 
It's  a  cinch  for  $2  scales  in  the  big  centers  and 
should  turn  in  substantial  runs  and  business  in 
those  spots.  At  top  prices  in  the  extended  runs 
and  regulation  houses,  Cantor  is  going  to  tear 
them  right  out  of  the  seats — and  the  settings 
and  music  will  make  the  natives  open  their  eyes 
wide. 

Caught  in  first  preview  form  at  San  Diego, 
Calif.,  "Whoopee"  was  pretty  nearly  down  to 
release  footage,  running  a  total  of  95  minutes. 
From  the  looks  of  things,  the  picture  was  very 
close  to  final  cut,  with  very  few  draggy 
moments  apparent.  The  San  Diego  audience  is 
the  average  of  towns  and  cities  of  from  10,000 
to  500,000  population.  How  they  took  it  can 
best  be  explained  that  this  reviewer  "clocked" 
22  general  laughs  in  the  first  reel — and  then 
stopped  counting,  figuring  it  would  be  too  much 
arm  exercise  to  chalk  up  the  entire  picture. 

"Whoopee"  cannot  be  classed  with  the  general 
run  of  filmusical  comedies  that  seemed  to  be  on 
the  downgrade  with  audiences  generally.  It's 
a  standout  comedy  with  laughs  toppling  over 
each  other  continually  and  brief  respites  given 
the  audiences  to  recover  for  the  next  spasm  via 
brief  effective  songs  or  dance  ensembles.  Can- 
tor is  in  front  of  the  camera  over  75  per  cent 
of  the  time,  and  never  misses  a  chance  for 
laughs. 

The  picture  opens  with  a  most  effective  shot 
of  cowgirls  and  cowboys  in  colorful  costumes 
riding  across  the  desert  towards  the  camera. 
This  laps  into  courtyard  of  rancho,  with  boys 
and  girls  doing  fast  dance  number ;  made  more 
effective  by  unusual  camera  angle  shots  from 
sides  and  overhead. 

Soon  after,  Cantor  makes  his  entrance  as  the 
anemic  and  medicine-consuming  invalid  who  is 
continually  being  given  up  by  the  medics.  After 
his  opening  comedy  routine,  Eddie  exits  to  the 
courtyard  to  sing  a  brief  ditty,  and  walk  off 
to  the  wedding  with  the  bridesmaids.  After 
brief  footage  for  introduction  of  other  char- 
acters who  are  to  carry  the  story  thread,  Can- 
tor comes  on  again  to  be  persuaded  into  a  fake 
elopement  with  the  bride,  who  wants  to  escane 
the  marriage  because  of  her  love  for  the  half 
breed  Indian. 

The  pair  start  out  in  a  Ford  and  run  out  of 
gas  on  the  narrow  mountain  road,  giving  Can- 
tor an  opportunity  to  get  over  more  laughs 
through  his  attempts  to  discover  the  trouble. 
A  Lincoln  comes  down  the  trail,  with  Cantor 
continuing  his  clowning  for  additional  roars, 
finally  holding  up  the  party  for  enough  gas  to 
get  him  on  his  way. 

Then  Cantor  and  the  girl  bump  over  the 
desert  to  a  palatial  rancho,  and  the  two  are  in- 
duced into  service  by  the  caretaker  to  help  pre- 
pare for  the  arrival  of  the  owner  and  his  ex- 
pected guests.  Cantor  assumes  the  post  of 
cook — more  gags  and  laughs. 

The  owner  and  his  party  arrive — the  same 
crew  that  Cantor  had  held  up  on  the  mountain 
road.  Soon  afterward,  the  sheriff  and  his  crowd 
turn  up  looking  for  Cantor  and  the  girl.  Eddie 
gets  into  an  argument  on  operations  with  the 
millionaire  owner  and  duplicates  the  operation 
senuence  of  the  stage  show  that  keeps  up  a 
continual  roar  for  nearly  five  minutes.  Then, 
to  avoid  detection,  Cantor  dives  into  the  gas 
oven,  and  comes  out  soon  after  in  blackface  via 
the  stove  explosion. 

He  finally  escapes  and  goes  to  the  Indian 
camp,  donning  a  brave's  outfit  at  that  location 


Doesn't  Hold  Up 

Thomas  H.  Ince's  "Civilization"  has 
been  dusted  from  the  shelf  and,  with 
a  synchronized  score  and  several  song 
interludes  applied,  again  goes  into  dis- 
tribution via  the  American  Trading 
Association. 

The  picture  reveals  its  age  at  every 
turn.  Lighting  and  photography  are 
very  patently  of  the  vintage  of  1916 
and  the  acting  seems  quaint  and  very 
ham-like  as  compared  with  the  stan- 
dards of  today. 

Scored  by  Chromotone  and  analyzed 
on  the  basis  of  what  a  projection 
room  showing  revealed,  the  musical 
score  is  mediocre  and  indifferently 
handled. 

"Civilization,"  in  its  new  form,  can't 
hold    up   against    1930    product. 

KANN 


for  more  comedy.  Finale  at  this  point  after 
tableaux,  with  Cantor  agreeing  to  marry  his 
nurse  who  has  been  chasing  him  through  the 
entire  picture. 

"Whoopee"  is  not  a  filmusical  comedy  as  the 
screen  has  previously  known  this  type  of  enter- 
tainment. It  is  strictly  a  comedy  with  plenty 
of  gags  and  laugh  situations  and  sequences — 
with  a  slight  auxiliary  story  to  hold  things  to- 
gether logically,  plus  only  six  songs  and  about 
three  ensemble  dances.  Of  the  song  numbers, 
three  are  comedy  renditions  by  Cantor  him- 
self: "Making  Whoopee,"  "The  Girl  Friend  of 
a  Boy  Friend  of  Mine"  and  "My  Baby  Just 
Cares  for  Me." 

Nothing  to  equal  the  dance  ensembles  has  so 
far  been  seen  in  pictures.  Instead  of  using 
large  numbers  to  put  these  across,  a  group  of 
only  24  girls  was  used,  and  the  various  dance.s 
were  kept  to  minimum  footage.  The  24  girls 
were  said  to  have  been  selected  from  about  700 
of  the  best  lookers  in  Hollywood  and  New 
York,  and  they  sure  are  the  last  word  in 
pulchritude. 

Goldwyn  went  for  the  bankroll  in  presenting 
the  finale,  an  Indian  tableau  that  perhaps  sur- 
passes anything  yet  produced  on  the  screen. 

Eddie  Cantor  carries  practically  the  entire 
picture  on  his  own  shoulders  and  makes  an  ex- 
cellent job  of  it.  The  balance  of  the  cast  is 
unknown  to  picture  audiences,  but  nevertheless 
is  satisfactory.  Ethel  Shutta  is  a  particular 
standout  as  the  comedienne  opposite  Cantor ; 
while  Paul  Gregory  scores  with  his  singing  of 
the  love  theme  song.  Chief  Caupolican,  noted 
Indian  singer,  renders  "The  Song  of  the  Set- 
ting  Sun"  effectively  at  the  finale. 

Thornton  Freeland  turned  in  an  excellent  job 
on  the  directorial  end. 

Technicolor,  used  entirely,  was  good'and  poor 
in  spots.     As  print  seen  was  first  positive,  it  is 
likely  that  general  release  prints  will  be  brought 
up  evenly  through  proper  color  processing. 
Ncwsreel  and  cartoon  sufficient. 
Produced  by  Samuel  Goldwyn  and  Florenz  Ziegfeld. 
Released   by   United   Artists.     From   the   musical   com- 
edy   by    William    Anthony    McGuire.      Screen    adapta- 
tion   by    William    Conselman.      Directer    by    Thornton 
Freeland.     Photography   by    Lee   Cannes,   Ray   Rena- 
han  and   Gregg  Toland.     Music  by   Walter  Donaldson. 
Lyrics   by    Gus    Kahn.      Rtisby    Berkeley,    dance   direc- 
tor.   Length,    alxmt   8,550  feet.    Running  time   at   pre- 
view,   95    minutes.    Release    date,    Sept.    ". 
THE    CAST 

Henry    Williams    Eddie   Cantor 

Sally    Morgan    Eleanor    Hunt 

Wanenis      Paul     Gregory 

Sheriff     Bob    Wells    John    Rutherford 

Mary    Cusler    Ethel    Shutta 

I,     ime  Underwood  Spencer  Charters 

Chester     Und<rwood     Albert     Hacked 

Black    Eagle    Chief    Caupolican 

Anch    McNabb    Will   H.   Philbrick 

fudd    Morgan    Walter    Law 

'Harriett    Underwood    Marilyn    Morgan 


Grumpy 

{Paramount — All  Talker) 

Delightful  Comedy  Drama 

{Reviewed  by  Bill  Crouch) 

THIS  talker  is  one  of  those  sincere  and  de- 
lightful pictures  that  are  sometimes  made 
from  a  stage  play.  It  is  done  in  an  exceed- 
ingly light  manner  and  will  provide  clever  en- 
tertainment for  all  audiences. 

"Grumpy"  is  played  by  Cyril  Maude,  whose 
1,600  performances  as  this  character  on  the 
stage  seem  to  make  him  live  the  part  of  the 
grouchy,   yet   lovable,   "Grumpy"    Hullivant. 

The  story  deals  with  the  robbery  of  a  large 
and  valuable  diamond  from  Phillips  Holmes, 
who  is  much  in  love  with  Frances  Dade, 
Maude's  grand-daughter.  The  failure  of  Holmes 
to  deliver  the  diamond  to  its  owners  will  cost 
him  his  job  and  prevent  him  from  marrying 
Frances.  The  diamond  is  stolen  by  Paul  Cav- 
anaugh,  a  house  guest  at  the  Hullivant  home, 
and  it  is  only  through  the  detective  work  of 
Maude,  who  was  formerly  with  the  secret  serv- 
ice, that  the  stone  is  recovered.  In  the  roman- 
tic lead  Holmes  does  splendidly.  Paul  Cavan- 
augh,  Frances  Dade  and  Doris  Luray  are  cap- 
able in  their  parts  while  Holliwell  Hobbes  as 
the  butler  does  a  nice  bit  of  work. 

Ably  directed  by  Cyril  Gardner  and  George 
Cukor,  this  melodramatic  comedy  will  meet 
with  great  approval  if  the  public  can  be  at- 
tracted by  Maude's  name  as  star. 

Musical  and  novelty  shorts  will  go  well  here. 

Produced  and  distributed  by  Paramount  Publix. 
Story  by  Horace  Hodges  and  Thomas  Wigney  Per- 
cyval.  Adaptation  and  dialogue  by  Doris  Anderson. 
Edited  by  Jane  Loring.  Photographed  by  David 
Abel.  Directed  by  George  Cukor  and  Cyril  Gard- 
ner. Length,  5,940  feet.  Running  time,  66  minutes. 
Release    date,    Aug.    23. 

THE    CAST 

"Grumpy"    Hullivant     Cyril    Maude 

Ernest  Heron   Phillips  Holmes 

Jarvis    : Paul    Cavanaugh 

Virginia    Frances    Dade 

Huddock    Halliwell   Hobbes 

Susan    Doris    Luray 

Keble   Olaf  Hytten 

Berci     Paul    Lucas 

Merridew    Robert    Bolder 

Dawson    Colin    Kenny 


Lost  Gods 

( Talking   Picture   Epics — Synchronized) 

Interesting 

{Reviewed  by  Robert  Hage) 

ANOTHER  of  those  travel  pictures  of  little- 
known  parts  of  the  world  and  made  by  the 
archaeologist  and  explorer,  Count  Byron  Khun 
de  Prorak,  director  of  the  Franco-American 
expedition  in  Libya.  It  was  produced  under 
the  auspices  of  the  Algiers  Museum. 

The  production  shows  in  minute  detail  the 
search  for  tombs  of  the  headline  figures  of 
centuries  ago,  especially  that  of  the  Queen  of 
the  Sahara  from  whom  the  white  races  in  that 
section  sprang.  The  motor  caravan  is  pictured 
traveling  from  place  to  place,  at  each  spot 
managing  to  find  relics  of  the  ancient  past,  in- 
cluding skeletons  and  the  handiwork  of  dead 
civilizations.  Magnificent  ruins  are  uncovered, 
demonstrating  that  the  old  boys  weren't  so 
slow  after  all. 

As  entertainment  it  is  slow  and  draggy,  but 
it  will  impart  a  kick  to  those  interested  in  ar- 
chaeology. Count  Prorak  delivers  a  synchron- 
ized lecture,  with  a  background  of  oriental 
music,  describing  the  work   of  the  expedition. 

Use  plenty  of  comedy  a>ui  musical  relief  in 
the  line  of  shorts. 

Distributed  by  Talking  Pictures  Epics.  Tnc.  Pro- 
duced under  the  auspices  of  the  Algiers  Museum. 
Synchronized  lecture  by  Count  Byron  Khun  de  Pro- 
rak. Music  score  arranged  from  original  oriental 
melodies  by  Sven  and  Eugene  Von  Hallberg.  Run- 
ning  time,    53    minutes. 


July  12,  1930 


Motion   Picture   News 


85 


Opinions    On    Pictures 


For  the  Defense 

(Paramount — All    Talker) 

Gangsters  and  Underworld  Again 

(Reviewed   by   Don   Ashbaugh) 

IT  SEEMS  that  Paramount  is  finding  it  ex- 
tremely difficult  to  get  William  Powell 
away  from  the  underworld  atmosphere  in  his 
stories.  This  time  they  partially  succeed,  how- 
ever, with  Powell  in  the  role  of  an  attorney 
for   gangsters   and   racketeers. 

Audiences  unsurfeited  with  the  over-abund- 
ance of  crime  pictures  will  get  somewhat  of  a 
kick  out  of  "For  the  Defense" — mainly  on  ac- 
count of  its  rather  interesting  story  and  several 
good  performances  among  members  of  the 
cast.  All  in  all,  it's  another  underworld  melo- 
drama that  rates  slightly  better  than  general 
program  calibre. 

Powell  is  cast  as  an  attorney  who  has  achiev- 
ed a  reputation  for  seldom  losing  his  cases; 
with  the  result  that  his  clients  are  mostly  of 
the  underworld  class.  The  more  reputable  law- 
yers are  hot  on  Powell's  trail  in  an  attempt  to 
get  something  on  him,  as  is  the  district  at- 
torney who  does  not  relish  continual  defeats 
at  the  clever  attorney's  hands. 

The  lawver  is  in  love  with  Kay  Francis,  an 
actress,  but  does  not  wish  to  marry  her  because 
he  feels  she  does  not  love  him.  The  girl,  in 
turn,  is  loved  by  the  scion  of  a  wealthy  family 
who  presses  her  for  an  answer  to  his  proposal. 
While  the  pair  are  riding,  they  hit  another  car 
and  kill  a  man.  Kay  was  driving,  and  her 
companion,  although  somewhat  intoxicated, 
makes  her  leave  and  takes  the  blame  himself. 

Eventually  Powell  is  called  in  as  the  defense 
attorney.  Neither  the  boy  nor  Miss  Francis 
want  him  to  know  of  their  ride  together  on  the 
fateful  trip,  for  fear  of  hurting  him.  Powell 
realizes  the  bov  is  holding  back  something  in 
his  testimony,  "and  it  looks  like  a  conviction 
will  be  returned.  In  the  end,  the  attorney  re- 
sorts to  jury  bribing— with  the  trailing  detec- 
tive  getting   the   goods   on   him  most   convinc- 

'"mYss  Francis  tells  her  story  to  Powell  then, 
but  he  refuses  to  believe  it.  Then  the  sharp 
attorney  thwarts  her  attempts  to  get  him  out 
of  the  "situation  by  pleading  guilty  and  accept- 
ing sentence  willingly— knowing  the  girl  will 
be  waiting  for  him  when  he  comes  out. 

There  are  some  dramatic  highspots  that  sus- 
tain interest,  but  the  picture  fails  to  rise  above 
general  program  classification.  The  combina- 
tion of  Powell  and  a  capable  cast  does  much 
to  heighten  interest.  , 

Good  comedies  and  musical  shorts  will  round 

Its*  ?s  as-  *&&£&£ 

5  670  feet.  Running  time,  63  nuns.  Release  date, 
July   26.    1930.  the    CAgT 

Waiiam   Foster    ^'aT  banc's 

Irene    banners  ^^     Kolk 

^(ot     '.'.'.'.Witiiam    B.    Davidson 

Ston.e    John     Elliott 

Sf„c£ann     ■  Thomas    E      Jackson 

PA1?     Harry    Walker 

M'11"    James    Finlayson 

Parrott    ....Charles    West 

I?e    ,•• I.. Charles    Sullivan 

Si?     w;VW;« ....Ernest    E.    Adams 

gffi  &£Vl ::::::::::::: Bertram  NorbUrgh 

MAN  FROM  WYOMING"  is  another 
(Paramount— All  Talker) 

Another  War  Drama 

(Reviewed  by   Bill   Crouch) 
t?  A  MAN  FROM  WYOMING"  is  another 

A  war  picture  that,  although  greatly  handi- 
capped bv  an  incongruous  story,  becomes  fair 
screen  entertainment,  mainly  through  capable 
performances  and  good  direction  Geared  to 
hit  normal  business  in  the  regular  program 
week  runs  and  succeeding  split  weeks. 

Although    the    picture    has    numerous    battle 


scenes,  deftly  portrayed,  they  lack  the  stark 
realism  and  horror  of  war  scenes  as  shown  in 
recent  pictures.  They  are,  nevertheless,  force- 
ful. 

Gary  Cooper,  as  a  captain  in  the  U.  S.  Army 
Engineers,  gives  a  fine  performance.  He  leaves 
the  building  of  dams  and  bridges  in  far-off 
Wyoming  and  with  his  pal,  Regis  Toomey, 
joins  the  army.  June  Collyer  as  the  much- 
petted  and  pampered  society  girl  is  a  member 
of  the  Welfare  Corps.  Dissatisfied  with  the 
lack  of  excitement  in  this  branch  of  service,  she 
goes  to  the  front.  Here  she  finds  plenty  of  ex- 
citement— and  Cooper,  who,  after  making  the 
girl  hike  to  the  back  lines  on  a  forced  march 
that  was  exhausting  to  the  men,  decides  that 
June  is  a  thoroughbred.  At  the  rest  camp 
they  see  a  great  deal  of  each  other,  fall  in  love, 
and  secretly  marry. 

Cooper  is  called  back  to  the  front  and  June 
goes  to  rejoin  her  company.  As  she  is  await- 
ing court-martial  for  her  absence,  She  reads 
in  the  paper  of  Cooper's  death.  Broken-hearted 
and  ousted  from  the  service,  she  opens  up  the 
family  chateau  and  in  order  to  forget  her 
misery,  entertains  the  men  from  a  nearby  hos- 
pital. This  entertainment  consists  of  one  wild 
party  after  the  other. 

Cooper,  alive  but  injured,  is  taken  to  the  base 
hospital  for  treatment.  There  he  hears  of 
June's  wild  activities  and  decides  to  learn  why 
she  had  seemingly  forgotten  him.  He  goes  to 
her  and  she  is  much  surprised  at  his  appearance. 
He  tells  her  that  the  life  she  leads  is  not  his 
kind  and  that  if  she  is  not  content  to  live  on  his 
$300  a  month  salary  they  should  part.  She 
rebels  at  this,  saying  he  can  live  off  her  for- 
tune, but  he  refuses  to  do  so.  They  part  and 
Cooper  leaves  for  the  front. 

Toomey,  finding  out  what  has  happened,  goes 
to  June  and  tells  her  what  kind  of  a  girl  he 
thinks  she  is  for  throwing  Cooper  over.  She 
sees  the  light  and  goes  in  search  of  Cooper. 
Finding  him,  they  make  up  and  all  ends  well. 

Toomey  and  Miss  Collyer  handle  their  parts 
well,  but  it  is  Cooper's  work  that  carries  the 
talker  over  many   rough   spots  in  the  story. 

Cartoons  and  musicals  needed  here. 

Produced  and  distributed  by  Paramount  Publix. 
Directed  by  Rowland  V.  Lee.  Story  by  Joseph  Mon- 
cure  March  and  Lew  Lipton.  Screen  play  by  John 
V.  A.  Weaver  and  Albert  Shelly  Levine.  Edited  by 
Robert  Bassler.  Photographed  by  Harry  Fischbeck. 
Length,  6,120  feet.  Running  time,  68  minutes.  Re- 
lease   date,    July    12. 

THE  CAST 

Jim    Baker Gary    Cooper 

Patricia    Hunter .June    Collyer 

Jersey Regis   Toomey 

General    Hunter E.    H.    Calvert 

Major   in   Nice Wm.    B.    Davidson 

Inspector Mary   Foy 

Sergeant Ed   Deering 

Lt.  Dick  Lee Morgan  Farley 

French    Mayor Emil    Chautard 

Orderly Ben    Hall 

Captain    in    Dugout Parker    McConnell 


Those  Who  Dance 

(Warners — All    Talker) 

Fair  Crook  Drama 

(Reviewed   by   Charles   F.   Hynes) 

THE  work  of  William  Boyd  stands  out 
head  and  shoulders  above  the  rest  of  the 
cast,  although  this  picture  boasts  a  good  line- 
up of  players.  This  is  the  stage  William 
Boyd,  who  made  a  big  hit  in  "What  Price 
Glory,"  playing  the  Sergeant  Quirt  role  which 
Edmund  Loew  did  on  the  screen.  Boyd  is  a 
gang  leader  and  he  surely  makes  a  hard-boiled 
racketeer. 

During  a  robbery  Boyd  kills  a  policeman  and 
frames  a  youthful  member  of  his  gang,  who  is 
sentenced  to  the  chair.  The  kid's  sister  goes 
to  live  with  Boyd  and  his  girl,  and  when  the 
latter,  for  revenge,  tells  her  Boyd  is  the  real 
killer,  she  enlists  the  aid  of  the  police.  The 
murdered  policeman's  brother  is  assigned  to 
the  case,  and  he  poses  as  an  out-of-town  gang- 
ster and  sweetheart  of  the  condemned  youth's 
sister.  He  finally  gets  the  goods  on  the  gang- 
ster,   is    rescued    from   death    by    the   girl    and 


rounds  up  the  gang,  to  save  the  condemned 
youth   from   the  chair. 

Betty  Compson  is  featured,  but  she  hasn't  a 
great  deal  to  do  as  the  gangster's  girl,  Lila 
Lee's  part  as  the  sister  being  considerably  more 
important.  William  Janney  is  good  as  the 
framed  youth  and  Monte  Blue  is  fair  as  the 
policeman  posing  as  a  gangster.  De  Witt  Jen- 
nings is  the  always  reliable  police  inspector  and 
Wilfred  Lucas  and  Cornelius  Keefe  do  good 
work. 

Lila  Lee  and  Betty  Compson  are  featured  in 
the  billing,  but  the  Beacon,  New  York,  fea- 
tured Boyd  and  Compson.  Boyd  certainly  is 
entitled  to  top  billing,  particularly  where  he  is 
known  for  his  stage  work,  and  always  avoid- 
ing confusion  with  the  veteran  film  star,  Wil- 
liam Boyd. 

Musical  shorts  and  comedy  will  balance  well 
with  this. 

Produced  and  distributed  by  Warners.  Based  on 
story  by  George  Kibbe  Turner.  Directed  by  William 
Beaudine.  Scenario  and  dialogue  by  Joseph  Jack- 
son. Photographed  by  Sid  Hickox.  Length,  6,876 
feet.  Running  time,  76  mins.  Release  date,  April 
19,    1930. 

THE    CAST 

Dan    Hogan    Monte    Blue 

Nora   Brady    Lila    Lee 

"Diamond    Joe"    Jennings William    Boyd 

Kitty    Betty   Compson 

Tim    Brady    William    Janney 

"Big   Ben"    Benson    Wilfred    Lucas, 

Pat    Hogan    Cornelius    Keefe 

Captain  O'Biien   De  Witt  Jennings 

Inside  the  Lines 

(RKO—All   Talker) 

Exciting  Melodrama 

(Reviewed   by   Charles   F.    Hynes) 

BETTY  COMPSON  and  Ralph"  Forbes  in 
a  drama  of  the  war,  laid  against  the  color- 
ful background  of  Gibraltar.  Both  are  in  the 
employ  of  the  British  secret  service,  but  this  is 
not  revealed  until  the  final  fadeout.  There  is 
plenty  of  suspense,  meanwhile.  Betty  appar- 
ently is  in  the  employ  of  the  German  govern- 
ment, and  is  despatched  by  the  Kaiser's  service 
to  Gibraltar,  where  she  poses  as  the  friend  of 
the  general's  wife,  in  order  to  obtain  informa- 
tion which  will  result  in  the  destruction  of  the 
British  fleet.  In  Germany  before  the  war,  she 
had  met  and  fallen  Jp_  love  with  Forbes,  but 
disappeared  when  war  was  declared.  He  ap- 
pears on  the  scene  at  Gibraltar  as  a  British 
officer  and  also  seems  to  be  a  German  spy.  He 
tries  to  keep  her  from  stealing  the  key,  feigns 
suicide  when  he  sees  the  real  German  spy  be- 
hind a  curtain  and  kills  the  latter  while  he  is 
trying  to  pull  the  switch  which  will  blow  up 
the  fleet. 

Miss  Compson  gives  a  fine  performance  and 
gets  an  opportunity  to  demonstrate  her  ability 
as  a  violinist.  She  is  a  smooth  operator  and 
makes  her  difficult  characterization  ring  true. 
Forbes  also  is  good.  Montagu  Love  as  the 
general  is  a  forceful  personality,  _  Reginald 
Sherland  as  Archie  furnishes  some  fair  comedy 
and  Betty  Carter  as  Lady  Crandall  is  good. 
All  in  all,  it's  a  well  balanced  cast,  making 
the  picture  a  considerably  better-than-ordinary 
program  attraction.  Roy  Pomeroy  did  a  good 
job  of  directing. 

Save  for  a  few  long  shots  of  the  fleet,  there 
is  no  war  stuff,  so  the  usual  battle  unpleasan- 
tries  are  missing.  Stress  this  in  advertising, 
also  the  angle  of  mystery  as  to  the  real  iden- 
tity of  the  principals. 

Musical  shorts  and  comedy  with  this. 

Produced  and  distribute.!  by  Radio.  From  the  play 
by  Earl  Derr  Biggers.  Directed  and  adapted  by  Roy 
Pomeroy.  Dialogue  by  John  Farrow.  Photographed 
bv  Nick  Musuraca.  Length,  not  set.  Running  time. 
75  mins.  Release  date,  July  20,  1930. 
THE  CAST 

Tane  Betty    Compson 

Woodliou'se  '.'.'..'... Ralph  Forbes 

Governor    of    Gibraltar Montagu    Love 

Amahdi    Mischa    Auer 

Capper  Ivan    Simpson 

Lady   Crandall' '.'.".'.' Betty    Carter 

Maior    Bishop    ■••  •  -.Evan    Thomas 

Archie    Reginald   Sharland 

Chief  Secret  Service William  von  Brincken 


80 


Motion    Picture    N  e  zu  s 


July  12,  1930 


Opinions    On     Pictures 


The  Little  Accident 

(  l  'niversal — All   Talker) 
Plenty  Good 

{Reviewed  by  Walter  R.  Greene) 

THERE  is  no  question  of  the  box-office 
potentialities  of  "The  Little  Accident." 
It  has  been  capably  transferred  to  the  screen 
to  provide  a  wealth  of  genuine  entertainment 
and  plenty  of  laughs.  Hitting  a  fast  tempo  at 
the  very  start,  the  picture  maintains  the  pace 
right  through  to  the  finish — with  comedy  lines 
and  sequences  nicely  spotted  to  get  just  about 
everything  possible  out  of  the   farce. 

"The  Little  Accident"  rates  attention  from 
the  largest  de  luxe  week  run  houses  for  open- 
ings in  the  key  cities.  Subsequent  split  weeks 
will  take  care  of  themselves  through  word-of- 
mouth  advertising.  It's  just  one  of  those  whole- 
some laugh  pictures  with  chances  of  holding 
over  for  two  or  three  weeks  in  the  extended 
runs. 

Story  opens  with  Fairbanks,  Jr.,  preparing 
for  his  wedding  day.  A  mysterious  letter  ar- 
rives, asking  him  to  come  to  a  maternity  hos- 
pital in  Chicago.  Doug  then  remembers  a 
previous  love  affair  and  marriage  which  was 
annulled  immediately  after.  Arriving  at  the 
hospital,  the  youth  is  subjected  to  a  physical 
examination  without  knowing  what  it's  all 
about. 

Then  he  is  told  the  former  wife  has  a  boy, 
and  the  youngster  will  be  given  out  for  legal^ 
adoption.  Doug  wants  to  see  the  baby,  and" 
is  assigned  to  a  chair  in  the  reception  room. 
There  he  finds  Slim  Summerville,  a  nervous 
and  expectant  father ;  and  Henry  Armetta,  who 
is  waiting  to  take  his  wife  and  child  home. 
The  situation  of  Summerville  waiting  for  his 
first  child,  in  contrast  to  the  matter-of-fact 
father  of  six,  Armetta — develops  round  after 
round  of  laughs. 

Finally  Fairbanks  sees  his  own  youngster — 
four  weeks  old — and  decides  it  is  wrong  to  al- 
low the  kid  to  be  given  out  for  adoption.  Then 
he  meets  Anita  Page  as  she  is  leaving  the  hos- 
pital, and  tells  her  the  youngster  needs  them. 
She  remains  firm,  and  finally  departs.  Through 
a  ruse,  the  young  father  is  able  to  kidnap  his 
own  child  from  the  hospital,  and  secures  an 
apartment  to  take  care  of  it  himself.  Zasu 
Pitts  does  her  best  to  housekeep  and  assist  with 
the  child's  care. 

They  get  into  trouble  in  trying  to  figure  out 
the  baby's  diet,  and  Zasu  calls  the  hospital, 
asking  for  advice  and  giving  Fairbanks'  name 
and  phone  number.  Then  he  is  downcast — 
they  will  take  the  child  away  from  him  as  he 
has  no  wife.  Then  Zasu  offers  to  marry  him, 
and  he  agrees  that's  the  only  way  out. 

Soon  Anita  Page  arrives  in  a  rage  to  re- 
gain her  child.  Argument  between  the  young 
father  and  mother  starts,  with  both  obstinate. 
Then  Sally  Blane,  Doug's  intended  bride,  comes 
in  to  complicate  matters.  Doug  finds  himself 
with  three  women  on  his  hand — but  Zasu  leaves 
in  disappointment.  Then  Sally  Blane  departs, 
announcing  to  Fairbanks  her  engagement  to 
Roscoe  Karns.  Albert  Gran,  Doug's  father, 
puts  in  an  appearance  and  gives  his  son  and 
Anita  the  parental  blessing.  Finale  brings  the 
two  together  with  resolve  to  start  over  again 
with  the  baby  as  the  bond  of  affection. 

Deft  handling  of  the  story  itself  and  the 
various  comedy  situations,  in  both  treatment 
and  direction,  has  resulted  in  one  of  the  out- 
standing farce  comedies  of  the  season.  Doug- 
las Fairbanks,  Jr.,  carries  the  major  burden 
of  the  picture  on  his  own  shoulders,  and  turns 
in  a  remarkable  characterization.  Next  in  line 
are  Slim  Summerville  and  Henry  Armetta, 
both  of  whom  score  heavily  in  the  hospital 
sequences.  Roscoe  Karns  is  capable  and  good 
for  many  laughs  as  the  best  man  "fixer"  for 
the  young  husband,  while  Anita  Page  and  Sally 
Blane   are    acceptable    in   rather    limited    parts. 

Musical  shorts  and  cartoons  would  fit  well 
here. 


Produced  and  released  by  Universal.  From  play 
by  Floyd  Dell  and  Thomas  Mitchell.  Scenario  by 
Gladys  Lehman.  Associate  producer,  Albert  De 
Mond.  Directed  by  William  James  Craft.  Photo- 
graphy by  Roy  Overbaugh.  Running  time,  about 
75  minutes.  Length  and  release  date  not  set. 
THE    CAST 

Norman    Douglas    Fairbanks.   Jr. 

Isabel     Anita     Page 

Madge    Sally    Blane 

Monica     Zasu     Pitts 

Doris Joan   Marsh 

Gilbert     Roscoe    Karns 

Hicks     Slim    Summerville 

Rudolpho    Henry    Armetta 

Mrs.    Overbeck    Myrtle    Stedman 

Mr.   Overbeck    Albert    Gran 

Dr.    Zernecke    Nora    Cecil 

Miss    Hemingway    Bertha    Mann 

Miss    Clarke    Gertrude    Short 

Mrs.   Van  Dine    Dot    Farley 

Last  of  the  Duanes 

(Fox— All    Talker) 

Good   Western 

(Reviezved   by   Don   Ashbaugh) 

^HTIE  LAST  OF  THE  DUANES"  is  just 

A  ibout  the  wooliest  rough-riding,  gun- 
barking  western  that  has  been  released  for 
some  months  past.  It  has  all  the  elements  of 
the  good  old  Hart  and  Mix  features  wrapped 
into  one  package. 

In  figuring  the  box-office  angle,  the  picture 
shapes  up  as  a  good  western  of  program  cal- 
ibre that  is  rather  light  for  the  week  runs, 
but  an  ideal  attraction  for  the  split  weeks  and 
daily  changes  where  westerns  and  George 
O'Brien  are   favorites. 

The  outstanding  feature  of  "The  Last  of 
the  Duanes"  is  the  marvelous  scenic  shots  that 
were  obtained  in  and  around  the  Grand  Can- 
yon. The  full  scope  of  the  startling  vistas  of 
the  great  gorge  are  caught  in  many  of  the 
backgrounds. 

The  story  concerns  a  cowboy  who  returns 
home  to  find  his  father  murdered  by  a  shot  in 
the  back.  He  discovers  the  murderer — kills 
him — and  becomes  an  outlaw.  In  the  course 
of  events,  he  is  charged  with  various  crimes, 
but  always  manages  to  elude  the  law. 

Then  he  falls  in  with  a  gang  of  desperadoes, 
and  finds  a  beautiful  girl  in  the  clutches  of  the 
gang  leader.  After  several  sequences  develop- 
ing the  story  in  the  gang  headquarters,  the 
young  bandit  and  the  girl  escape  to  the  parson's 
home  for  the  final  clinch. 

George  O'Brien,  as  the  young  cowboy  and 
bandit  hero,  looks  and  acts  like  a  real  he-man. 
His  portrayal  was  excellent.  Walter  McGrail 
was  satisfactory  as  the  bandit  leader,  while 
Frank  Campeau  was  acceptable  as  the  tender- 
hearted outlaw.  The  girl,  Lucille  Brown,  look- 
ed innocent  and  helpless  enough  as  the  heroine. 

Good  comedies  needed  to  help  this  one  along. 

Produced  and  released  by  Fox.  From  story  by 
Zane  Grey.  Adaptation  and  dialogue  by  Ernest 
Pascal.  Directed  by  Alfred  Werker.  Photography 
by  Daniel  Clark.  Length  not  set.  Release  date, 
Aug.    31,    1930. 

THE    CAST 

Buck    Duane    George    O'Brien 

.Ruth    Garrett    Lucile   Brown 

Lola      -. My  ma     Loy 

Bland     Walter     McGrail 

Euchre     James     Bradbury.     Jr. 

Bossamer    Nat    Pendleton 

Mrs.    Duaue    Blanche    Frederici 

Luke   Stevens    Frank    Campeau 

Morgan     James    Mason 

Mr     Garrett    Lloyd   Ingraham 

Capt.   of   the   Rangers Willard   Robertson 


The  Lone  Rider 

{Columbia — All   Talker) 

Worth  a  Play 

{Reviewed  by  J.   P.   Cunningham) 

IF  WESTERN  program  attractions  were 
produced  with  as  much  intelligent  and  high 
regard  for  the  picturegoer's  sense  of  entertain- 
ment value  as  this,  many  booking  problems 
would  be  solved.  In  other  words,  this  is  a 
near-perfect  Western  of  the  program  species. 
And  as  such,  you'll  agree  that  it's  a  rarity  on 


a  market  flooded  to  the  gills  with  cheap  and 
sappy   Western  bunk. 

The  production  is  a  splendid  example  of  what 
effective  fast-action  sound  and  camera  work 
can  do,  working  hand  in  hand  to  enhance  the 
entertainment  qualities  of  an  outdoor  shoot 
'em  up  yarn  of  the  plains.  And  whoever  pick- 
ed the  locations  should  be  kept  on  the  payroll 
permanently.  They-  are  not  only  beautiful  but 
refreshingly  different  from  the  stock  hill-and- 
valley  locale  found  in  too  many  outdoor  adven- 
ture yarns. 

Buck  Jones,  unquestionably,  knows  his  sad- 
dle. Of  course,  the  whole  show  is  his,  but 
Buck,  at  his  best  as  he  is  here,  will  never  be 
called  a  "camera  hog"  by  lovers  of  Westerns. 
His  performance  is  right,  and  the  cast  headed 
by  Vera  Reynolds  give  him  good  support  from 
opening  shot  to  "finis."  They  all  work  very 
hard  to  put  over  the  thrills  and  horsemanship 
display  which  Director  King  injected  at  op- 
portune spots. 

The  story  is  not  new,  but  Buck's  fans  prob- 
ably won't  mind  that.  It  concerns  the  decision 
of  a  crack  shot  in  a  gang  of  bad  hombres  to 
ditch  the  gang — all  "rats" — and  go  it  alone. 
On  his  first  stage  stickup,  he  encounters  the 
pretty  daughter  of  a  judge  from  the  neighbor- 
ing town.  As  usual,  she  supplies  the  love  in- 
terest to  spur  Jim  on  to  "greater  things  in 
life,"  and  he  becomes  the  head  of  Gold  City's 
vigilante  committee  which  swears  vengeance  on 
outlaws. 

Jim's  old  gang  hear  of  a  gold  delivery  to  the 
town  bank,  make  the  break  and  force  Jim 
to  disappear.  Naturally,  the  girl's  father,  know- 
ing of  his  past,  immediately  fastens  blame  for 
the  safe  cracking  job  on  him.  But  Jim,  by 
tough  fighting,  shows  'em  who  the  bad  boys 
are,  and  the  lovey-dovey  clinch  follows. 

A  cartoon  and  a  good  slapstick  comedy  will 
pair  off  great  with  this. 

Produced  by  Beverly  Pictures  Corp.  Distributed  by 
Columbia.  Directed  by  Louis  King.  Story  by  Frank 
H.  Clark.  Adaptation,  continuity  and  dialogue  by 
Forrest  Sheldon.  Photography  by  T.  D.  McCord. 
Film  editor.  Jimmy  Sweeney.  Released,  June  9. 
Length,  5,432  ft.  Running  time,  59  minutes. 
THE    CAST 

Jim    Lanning    Buck    Jones 

Mary    Vera    Reynolds 

Farrell    Harry   Woods 

Judge    George    Pearce 


Novarro  in  "Daybreak" 

Hollywood — With  Ramon  Novarro  back 
in  town  after  an  extended  trip  East,  M-G-M 
is  readying  his  first  starring  musical  for  the 
new  season,  "Daybreak,"  from  novel  by 
Arthur  Schnitzler.  Oscar  Straus  is  writ- 
ing the  score  and  original  musical  numbers 
which  will  be  sung  by  Novarro  and  other 
featured  members  of  the  cast. 


Await  Amos  *ny  Andy 

Hollywood — Amos  'n'  Andy  are  sched- 
uled to  arrive  here  on  July  14  to  start  work 
on  their  first  picture  for  RKO,  tentatively 
titled  "Check  and  Double  Check."  Mel 
Brown  will  direct. 


Foy  to  Make  "The  Gorilla" 

Hollywood — Ralph  Spence's  stage  play, 
"The  Gorilla,"  will  be  directed  in  picture 
form  by  Bryan  Foy.  Joe  Frisco  is  slated 
to  head  the  cast  of  the  new  First  National 
opus. 


Sennett  Builds  Stages. 

Hollywood — Mack  Sennett  will  soon 
start  construction  of  new  sound  stages  to 
increase  the  capacity  of  his  studio  by  50 
per  cent. 


July  12,  1930 


Motion   Picture    News 


87 


Opinions    on     Pictures 


Shooting  Straight 

{Radio— All  Talker) 

Program  Underworld  Melodrama 

(Reviewed  by   Bill   Crouch) 

ATYPICAL  underworld  melodrama  that 
starts  off  with  the  killing  of  two  gang- 
sters and  ends  with  a, most  thrilling  and  realis- 
tic fight  between  Richard  Dix  and  Mathew 
Betz. 

The  tale  is  built  upon  the  reformation  of  Dix 
from  a  racketeer  into  a  reformer.  Dix,  fleeing 
from  the  murder  of  another  gangster,  is  seri- 
ously injured  when  the  train  upon  which  he  is 
riding  is  wrecked.  He  is  taken  to  the  home 
of  the  town  minister  and  his  beautiful  daughter. 
She  nurses  him  back  to  health  and  they  fall  for 
each  other  heavy.  She  thinks  that  he  is  a 
famous  reformer,  as  a  purse  belonging  to  a 
man  of  that  calibre  is  found  upon  Dix. 

Dix's  love  for  the  girl,  Mary  Lawlor,  causes 
him  to  stay  in  the  town  and  follow  the  straight 
and  narrow  path.  Her  brother,  William  Jan- 
ney,  has  given  a  number  of  I.O.U.'s  to  Mathew 
Betz  for  gambling  debts.  Betz  operates  a 
gambling  joint  in  the  town  and  is  running  a 
crooked  game.  He  tells  Miss  Lawlor  of  the 
money  her  brother  owes  and  threatens  to  tell 
her  father  if  she  does  not  pay  his  price,  which 
is  not  money.  She  finally  agrees  in  order  to 
save  her  brother,  but  Dix  takes  a  hand  and  by 
using  his  gambling  skill  wins  all  the  I.O.U.'s, 
Betz's  money  and  lease.  Betz,  wary  of  Dix's 
skill,  figures  him  to  be  "Lucky"  Larry  Sheldon 
and  notifies  the  police.  Dix  gets  hep  to  the 
game  and  he  and  Betz  stage  a  furious  battle, 
which  Dix  finally  wins,  but  as  he  is  leaving 
the  place  with  Mary  the  cops  arrive.  They 
take  Betz,  who  is  wanted  for  a  former  crime, 
and  let  Dix  go,  another  gangster  having  ad- 
mitted the  killing  for  which  Dix  was  wanted. 
Dix  is  therefore  free  and  he  decides  to  go 
straight — with  Miss  Lawlor. 

Dix  does  well  in  his  dramatic  role  while 
Miss  Lawlor  and  Betz  are  very  capable.  Rob- 
ert Emmett  O'Connor,  George  Cooper  and 
William  Janney  are  also  well  cast. 

Audiences  that  like  underworld  stuff  will  find 
this  one  okay.  Is  satisfactory  for  week  book- 
ings and  subsequent  runs,  generally. 

Musical  shorts  and  cartoons  needed  here. 

Produced  and  distributed  by  RJCO.  Directed  by 
George  Archainbaud.  Story  by  Barney  Sarecky. 
Screen  play  by  Wallace  Smith.  Photography,  by  Ed- 
die Cronjager.  Continuity  and  dialogue  by  J.  Walter 
Ruben.  Editor,  Otto  Ludwig.  Length.  5,800  feet,  Run- 
ning  time.   65    minutes.    Release   date,    July   20. 

THE    CAST 

Larry    Sheldon    Richard    Dix 

Doris    Powell     Mary     Lawlor 

Rev.    Powell    James    Neill 

Martin     Mathew    Betz 

Chick     George    Cooper 

Tommy  Powell   William  Janney 

Ragen    William    Emmett   O'Connor 

Stevens     Charles    Wurt2 

Teamio    Charles    Haefli 

Spike    Eddie    Sturgis 

Butch     Richard    Curtis 

Oh!  Sailor,  Behave! 

(Warners — All  Talker) 

Decidedly  Spotty 

(Reviewed  by  Don  Ashbaugh) 

WARNERS  started  out  to  make  a  filmusi- 
cal_  version  of  "See  Naples  and  Die,"  by 
Elmer  Rice.  Somewhere  along  the  line  it  was 
decided  to  inject  the  comedy  team  of  Olsen  and 
Johnson  into  the  proceedings  to  bolster  up  the 
laugh  angles  of  the  picture. 

The  result  as  shown  on  the  screen  is  a  hodge- 
podge of  story,  comedy,  music  and  slapstick 
with  all  of  the  cast  struggling  through  as  best 
they  can  with  impossible  assignments  and  pro- 
viding a  screen  yarn  that  has  the  audience  won- 
dering just  what  it  is  all  about  by  the  time  the 
final  scenes  flash  on. 

Loosely  constructed  and  rather  wild  and  trite 


at  times,  the  picture  can  hope  for  only  mild 
attention  from  the  paying  public.  For  the  week 
runs,  it  needs  plenty  of  assistance  from  either 
a  stage  show  or  excellent  "name"  shorts ;  in 
the  program  split  weeks  it  will  slip  through 
without  any  fireworks. 

Olsen  and  Johnson,  former  vaudeville  team, 
make  their  first  dive  into  pictures  via  the  canals 
of  Naples.  They  put  in,  periodic  appearances  on 
the  screen  to  carry  all  the  comedy  element,  as- 
sisted by  Lotti  Loder,  who  looks  like  a  potential 
comer,  though  she  had  little  to  do.  Olsen  and 
Johnson  bring  to  the  screen  nearly  all  of  their 
old-time  vaude  routine  which  was  easily  recog- 
nized by  Los  Angeles  audiences,  who  had  seen 
the  entire  bag  of  tricks  of  the  pair  in  local 
vaudeville  and  musical  comedy  houses  for  sev- 
eral years.  Some  of  the  Olsen  and  Johnson 
sequences  provided  laughs ;  then  again  much  of 
their  sure-fire  stage  material  failed  to  get  a 
tumble. 

It  is  reported  that  the  team  has  signed  a  long- 
term  contract  with  Warners  for  featured  spots 
as  a  result  of  their  work  in  this  picture.  Re- 
gardless of  certain  enthusiasm,  it  looks  as 
though  their  stay  in  pictures  will  be  just  as 
long  as  they  can  dig  up  their  old-time  vaude 
routines  and  no  longer.  Many  better,  and  more 
spontaneous,  comedians  have  been  given  return 
fare  to  New  York  by  Hollywood  producers 
during  the  past  year. 

There's  a  love  story,  or  the  semblance  of 
one,  unfolded  during  the  picture.  Charles  King 
and  Irene  Delroy  attempt  vainly  to  carry  this 
section,  with  a  few  songs  to  help  them  along. 
Of  the  balance  of  the  cast,  Vivian  Oakland 
stands  out  in  relief  with  a  vamp  performance 
that  clicks. 

Dramatic  shorts  and  cartoons  will  help  here. 

Produced  and  released  by  Warners.  From  play  by 
Elmer  Rice.  Screen  play  by  Joseph  Jackson.  Dia- 
logue by  Joseph  Tackson,  Sid  Silvers  and  Olsen  and 
Johnson.  Directed  by  Archie  Mayo.  Photography  by 
Dev  Jennings.  Length,  5,850  feet.  Running  time,  65 
minutes.    Release    date,    Aug.    16. 

THE    CAST 

Nan Irene   Delroy 

Charles Charles    King 

Cuisa Lotti  Loder 

Prince    Kosloff Lowell    Sherman 

Kunegundi Vivian  Oakland 

Simon   and    Peter Olsen   and   Johnson 

Mitzi Elise  Bartlett 

De    Medici Charles   Judels 

Stephan Gino   Corrodo 

Hugo   Claus Lawrence   Grant 


Song  of  the  Caballero 

(Universal — All  Talker) 

Okay — Programmer 

(Reviewed  by  J.  P.  Cunningham) 

THE  strong  spots  in  this  one  have  sufficient 
strength  to  bolster  up  the  weak  moments, 
giving  an  average  rating  close  to  par  on  the 
scale  of  diverting  screenfare.  At  the  split  week 
stands,  it  is  questionable  whether  it  will  hold 
up,  but  for  houses  where  breakneck  horseman- 
ship, stunts  and  action  are  welcomed,  there's 
no  doubt  as  to  its  pulling  power,  particularly 
with  Ken  Maynard  followers,  who  can  be 
promised  a  fast  moving  yarn  in  a  colorful  set- 
ting. 

Only  its  treatment  redeems  the  lack  of  origi- 
nality of  the  story,  a  Spanish-California  affair 
centering  around  the  middle  1800's.  They 
brushed  things  up  a  bit,  trimming  down  the 
rough  edges  and  fitting  it  very  closely  around 
Ken,  who,  with  Tarzan,  his  horse,  gives  the 
fans  enough  thrilly  hokum  for  any  one  eve- 
ning. Sequences  in  which  Maynard  rides  three 
horses,  standing  upon  the  backs  of  the  outer 
two,  are  particularly  commendable. 

Maynard,  accompanied  by  a  team  which  sup- 
plies the  comedy,  wanders  over  southern  Cali- 
fornia as  a  tricky  holdup  man,  but  he  molests 
only  the  Madera  family,  harboring  a  desire  for 
vengeance  because  of  the  ill  treatment  accorded 
his  mother  by  Pedro  Madera,  head  of  the  fam- 


ily, who  is  also  the  brother  of  Ken's  mother. 
Ken  keeps  the  nephew  relationship  with  Pedro, 
played  by  Francis  Ford,  a  secret  until  close  to 
the  end  of  the  story,  when  the  two  are  recon- 
ciled, Doris  Hill,  a  pleasing  personality,  offers 
the  love  interest. 

Les  Mason's  dialogue  is  splendid,  and  very 
appropriate. 

Light  comedy  shorts  suitable  for  showing 
with  this  one. 

Produced  and  distributed  by  Universal.  Directed  by 
Harry  J.  Brown.  Story  by  Kenneth  C.  Beaton  and 
Norman  Sper.  Adapted  by  Bennett  R.  Cohen.  Dia- 
logue by  Lesley  Mason.  Photography  by  Ted  Mc- 
Cord.  Release  date,  June  30.  Length,  6,524  feet. 
Running    time,    about    70    minutes. 

THE  CAST 

Juan Ken    Maynard 

Anita Doris    Hill 

Don  Pedro Francis   Ford 

Don   Jose Gino  Corrado 

Dona    Luisa Evelyn  Sherman 

Manuel Josef   Swickard 

Andrea Frank    Rice 

Bernardo William    Irving 

Conchita   Joyzelle 

Tarzan By  Himself 


Florence  Ryerson  Back 
On  M-G-M  Writing  Staff 

Hollywood — After  a  three-year  contract 
as  scenario  writer  at  Paramount,  Florence 
Ryerson  has  returned  to  M-G-M  studios 
under  an  optional  term  agreement.-  Mis» 
Ryerson  left  M-G-M  at  expiration  of  a  term 
contract  three  years  ago  to  make  the  switch 
to  Paramount,  with  report  at  that  time  that 
she  would  give  M-G-M  first  call  on  her 
services  when  she  finished  at   Paramount. 


Pantages  Expand  with 

Purchase  in  'Frisco 

San  Francisco — Rodney  and  Lloyd  Pan- 
tages, sons  of  Alexander,  have  enlarged 
chain  holdings  with  purchase  of  the  old 
Hippodrome  on  which  they  will  spend  $150,- 
000  for  improvements. 


Ontario  Projectionists 
Stew  Over  Exams  Rule 

Toronto — Operators  throughout  Ontario 
are  complaining  over  new  regulations  of  the 
government  requiring  periodic  examina- 
tions. The  tests  are  oral  and  written,  but 
the  projectionists  insist  that  the  current 
licensing   requirements  are  sufficient. 


UU"  Starts  Serial 

Hollywood — Francis  X.  Bushman,  Jr., 
will  have  the  featured  spot  in  Universal's 
talker  serial,  "The  Big  Circus,"  which  starts 
next  week  under  direction  of  Robert  Hill. 
Alberta  Vaughan  has  been  signed  to  play 
opposite  young   Bushman. 


"Captain  Blood"  Next 

Hollywood — Frank  Lloyd's  next  director- 
ial assignment  for  First  National  will  be 
Rafael  Sabatini's  "Captain  Blood."  James 
Rennie  will  play  the  title  role.  Waldemar 
Young  is  writing  the  continuity  and  dia- 
logue. 


Monnier  Succeeds  Stein 

Paris — M.  R.  Monnier  has  been  appoint- 
ed managing  director  for  Universal  in 
France.    He  succeeds  M.  Stein,  resigned. 


88 


Motion    Picture    News 


July  12,  1930 


Young  Desire 

(Universal — All  Talker) 
Trite;  Program  Stuff 

(Reviewed  by  Sherwin  S.  Kane) 

THIS  is  inconsequential  program  fare 
which  apes — none  too  well — a  half  dozen 
other  pictures  which,  in  themselves,  were  unim- 
portant. A  casual  cast  goes  through  its  pre- 
scribed gestures  in  the  manner  of  doing  just 
another  job.  Trite  and  unbelievable  situations 
add  to  the  general  impression  of  this  one's  in- 
feriority. 

The  comeliness  of  the  mis-cast  star,  Mary 
Nolan,  is  a  minor  redeeming  feature;  as  is  a 
single  sequence  toward  the  close  in  which  the 
star,  in  a  grand  sacrificial  gesture,  takes  her 
life  by  leaping  from  a  carnival  balloon.  The 
commendable  staging  and  photographing  of  this 
scene  revives  an  interest  in  the  picture  that  has 
been  waning  progressively  up  to  this  point. 

"Young  Desire,"  adapted  from  the  stage  play 
"Carnival,"  is  the  story  of  a  side  show  carnival 
dancer,  dissatisfied  with  her  lot  as  a  "ten  cents 
a  look"  girl  and  ambitious  to  become  a  "$5  a 
look"  girl.  Her  ambition  leads  her  to  a  small 
town  where  she  meets  with  the  naive  scion  of 
the  first  family — a  lad  of  schoolboy  age,  played 
by  William  Janney.  She  is  established  in  a 
comfortable  apartment  by  the  youth  wherein 
they  learn  to  love  one  another — undemonstra- 
tively.  This  clean  thing  in  her  life  brings  about 
her  regeneration,  manifested  in  her  intention  to 
look  for  work.  Here  the  boy's  doting  parents 
enter  the  scene  and  with  one  of  those  familiar 
pleas  to  "think  of  his  future,"  scare  away  the 
female  menace  to  the  family  name.  She  re- 
turns to  the  carnival  pursued  by  the  youth,  but 
solves  everything  by  obliterating  herself  in  the 
balloon  leap. 

The  work  of  the  supporting  cast  is  uniformly 
undistinguished.  Sound  recording  and  photog- 
raphy are  good.    So  are  the  carnival  settings. 

This  one  needs  all  the  good  short  subject 
support  possible. 

Produced  and  distributed  by'  Universal.  Adapted 
from  stage  play,  "Carnival,"  by  William  R.  Doyle. 
Directed  by  Lew  Collins.  Adaptation  and  dialogue 
by  Winifred  Reeve  and  Matt  Taylor.  Photographed 
by  Roy  Overbaugh.  Length,  6.529  feet.  Running 
time,  73  minutes.  Release  date.  June  8,  1930. 
THE  CAST 

Helen    Herbert Mary   Nolan 

Bobby    Spencer William    Janney 

Blackie    Ralf    Harolde 

May    Mac   Busch 

Mr.    Spencer George    Irving 

Mrs.    Spencer Claire   McDowell 


Fast  Worker 

Film  Hero — Every  time  I  kiss  you  it 
makes  me  a  better  man. 

Heroine — Well,  you  don't  have  to  try 
to  get  to  heaven  in  one  night. 


Love  Among  the 
Millionaires 

(Paramount — All    Talker) 

Spotty 

(Reviewed  by  Robert  Hage) 

CLARA  BOW  is  starred  in  this  attempt  at 
something-or-other,  but  she's  got  tough 
competition  in  Mitzi  Green.  In  fact,  Mitzi 
practically  steals  the  story  and  in  one  sequence 
gives  an  impersonation  of  Clara  that  ought 
to  make  the  latter  envious.  Mitzi  ought  to  be 
given  Clara's  roles  in  the  future. 

Clara  plainly  gives  evidence  of  having  gone 
all  the  way  through  the  180-day  Hollywood 
diet  and  her  slimness  adds  to  her  appeal,  but 
what  a  sloppy  role  the  boys  in  the  executive 
cubby  holes  handed  her.  She  smears  her  emot- 
ing all  over  the  place,  thanks  to  the  scenario 
writer,  and  before  the  story  is  half  over  you 
hope  she's  been  dropped.  All  you  care  to  see 
thereafter  is  Mitzi,  Skeets  Gallagher  and  Stu- 
art Erwin. 

And,  speaking  of  Skeets  and  Stuart,  what  a 
dandy  comedy  team  they  make.  They're  a 
pair  of  goofy  small  towners  in  this  and  the 
gags  they  net  out  of  a  flivver  bap  a  bundle 
of  laughs.  Stanley  Smith  is  the  lovelorn  hero 
and  he  and  Clara  indulge  in  a  number  of  sac- 
charine songs  that  are  extraordinarily  annoy- 
ing. There's  one  exception — "That's  Worth 
While  Waiting  For."  Clara  sings  it  with  ap- 
propriate patter  while  slinging  out  the  hash  in 
a  dump  cafe,  and  the  tune  is  almost  good 
enough  not  to  be  in  a  picture. 

The  author  must  have  taken  a  shot  in  the 
arm  b(  'ore  he  sat  down  to  type  out  this  vehicle. 


It's  all  about  a  waitress  who  falls  in  love  with 
a  brakeman  who  turns  out  to  be  the  son  of  a 
railroad  president  who  turns  out  to  be  a  tyran- 
nical cad  until  the  waitress  turns  out  to  be  a 
pill  to  turn  the  youth's  thoughts  from  her  so 
that  their  romance  won't  turn  the  old  man's 
hair  grayer  still.     Old  stuff. 

Charles  Sellon,  Claude  King  and  Theodor 
von  Eltz  give  capital  performances,  but  Bar- 
bara Bennett  does  not  live  up  to  the  family 
tradition.  She  was  ill  at  ease  at  all  times  be- 
fore the  camera. 

Okay  for  hot  weather  entertainment.  The 
laughs  will  carry  it,  but  it's  too  bad  that  they 
have  to  be  interrupted  by  a  puppy  love  romance. 

Spot  in  novelty  shorts. 

Produced  and  distributed  by  Paramount  Publix. 
Story  by  Keene  Thompson.  Directed  by  Frank  Tut- 
tle.  Adapted  by  Grover  Jones  and  \\  illiam  Consel- 
man.  Dialogue  by  Herman  Mankiewicz.  Photo- 
graphed by  Allen  Siegler.  Length,  6,910  feet.  Run- 
ning time,  71  minutes.  Release  date,  July  19. 
THE    CAST 

Pepper  Green   Clara  Bow 

Jerry    Hamilton    Stanley    Smith 

Boots   McGee    Skeets   Gallagher 

Clicker    Watson    Stuart    Erwin 

Penelope   Green    Mitzi    Green 

Pop   Green    Charles    Sellon 

Jordan    Theodor    von    Eltz 

Mr.  Hamilton Claude  King 

Virginia  Hamilton  Barbara  Bennett 

Hot  Curves 

(Tiffany— All  Talker) 

Good  Program  Offering 

(Reviewed  by  Charles  F.  Hynes) 

DESPITE  the  title,  which  would  indicate 
something  of  a  sexy  nature,  this  is  a  clean 
and  wholesome  baseball  "yarn.  The  story  is 
fairly  obvious,  the  acting  none  too  good  and 
direction  just  fair,  but  it  has  some  laughs 
and  heart  interest  which  put  it  over.  As  a 
program  offering,  it  stacks  up  as  an  attraction 
which  will  satisfy. 

Benny  Rubin  heads  the  cast  and  walks  away 
with  the  picture.  He  manages  to  inject  quite 
a  few  laughs  and  some  heart  appeal  in  spite 
of  the  trite  story.  Rex  Lease  is  fair  as  the 
big-headed  baseball  pitcher,  but  his  work  in 
this  is  below  that  of  "Troopers  Three."  Alice 
Day  is  just  so-so,  playing  opposite.  Natalie 
Moorhead  is  an  effective  vamp,  in  spite  of  the 
lines  given  her,  John  Ince  is  good  as  the  man- 
ager and  Paul  Hurst  injects  some  forced  hu- 
mor ;  Mary  Carr  is  effective  and  Pert  Kelton 
does  her  best  with  a  silly  part. 

The  speedy  transition  of  the  Pittsburgh  team 
in  the  world's  series  game  is  pretty  far-fetched 
and  a  lot  of  the  other  sequences  are  overdrawn, 
but  Rubin  saves  the  day  with  his  comedy  antics 
and  dialect. 

The  story  concerns  a  young  pitcher,  who  gets 
high  hat  after  developing  into  a  star.  He  goes 
the  whole  route,  ignoring  instructions  and 
training  rules  and  falling  for  a  gold  digger. 
He  is  brought  to  his  senses  and  wins  the 
series,  after  his  pal,  the  catcher,  turns  up  for 
the  game,  following  an  airplane  accident. 

Sell  this  on  its  baseball  angle  and  try  to  off- 
set the  adverse  effect  of  the  title.  Rubin,  vet- 
eran vaudeville  headliner,  is  your  best  name 
bet,  so  plug  him  hard. 

Musical  shorts  and  comedy  with   this. 

Produced  and  distributed  by  Tiffany.  Story  by 
Frank  Mortimer.  Directed  by  Norman  Taurog. 
Scenario  and  dialogue  by  Earl  Snell.  Edited  by 
Clarence  Kolster.  Photographed  by  Max  Dupont. 
Lenth,  7.893  feet.  Running  time,  88  minutes.  Re- 
lease   date,    June    15. 

THE    CAST 

Bennv    Goldberg    Benny   Rubin 

Tim    Dolan     Rex    Lease 

Elaine    McGrew    Alice    Day 

Cookie     Pert     Kelton 

Manager    McGrew    John    Tnce 

Grandma    Dolan     , Mary    Carr 

Scout     Mike    Donlin 

Mazie    Natalie    Moorhead 

Slug Paul    Hurst 


Singer  of  Seville 

(M.  G.  M.—All  Talker) 
Novarro  Singing  a  Hit 

(Reviewed  by  Edwin  Schallert) 

THE  strength  of  thfs  picture  lies  in  its 
operatic  climax.  Ramon  Novarro  does  a 
Martinelli,  singing  the  tenor  aria  from  "V 
Pagliacci"  in  a  way  to  make  even  Lawrence 
Tibbett  jealous.  Ramon  must  have  been  holding 
out  vocally  heretofore,  because  while  he  has  ex- 
hibited a  light  and  pleasing  quality  in  "Devil- 
May-Care"  and  "In  Gay  Madrid,"  the  first  time 
that  he  has  really  "burst  forth"  into  song  is  in 
"The  Singer  of  Seville." 

Like  several  other  pictures  the  star  has  made, 
this  story,  with  a  Spanish  setting,  is  designed 
chiefly  to  exploit  the  Novarro  vocal  attainments. 
It  is  a  romantic  affair,  somewhat  confused  by 
a  religious  angle  that  may  possibly  encounter 
some  prejudice.  Dorothy  Jordan  is  again  the 
Novarro  leading  woman,  and  other  important 
roles  are  played  by  Nance  O'Neil,  Renee 
Adoree,  Ernest  Torrence,  Mathilda  Comont  and 
Russell  Hopton. 

Novarro,  at  first,  is  seen  as  a  cafe  performer, 
a  gay  blood  of  Spain  much  pursued  by  his  co- 
worker Lola  (Miss  Adoree)  but  quite  evasive 
of  her  amorous  interest  in  him.  He  is  a  bit  of 
a  rapscallion  too,  as  is  shown  when  he  steals  a 
shawl  at  a  carnival,  and,  by  his  other  mis- 
chievous actions,  turns  the  place  into  a  rout. 

Admiring  Juan  (Novarro),  is  the  little  novice 
in  the  convent,  Maria.  She  has  glimpsed  him 
from  atop  the  high  wall  of  the  religious  insti- 
tution, as  he  sang  and  danced  in  the  cabaret,  and 
has  built  up  around  him  an  aura  of  romance. 
She  has  adopted  the  religious  life  following  her 
relative's  wishes  and  her  brother  Enrique  is 
insistent  that  she  pursue  it.  When  she  makes 
her  escape  from  the  convent  she  meets  Juan  who 
is  then  fleeing  from  the  fiesta  and  the  police. 
Super-egotist  that  he  is,  he  decides  he  will 
adopt  and  protect  her.  He  has  no  romantic  in- 
terest in  her  whatsoever,  and  in  their  dwelling 
together  under  the  same  roof  they  are  chaper- 
oned by  his  vocal  teacher,  Escoban,  portrayed 
by  Ernest  Torrence. 

It  is  determined  that  Juan  shall  go  to  Madrid 
for  a  try-out  for  the  opera,  and  with  Escoban 
and  Maria  he  sets  forth.  The  hearing  is  pro- 
ductive of  no  results,  chiefly  because  of  the 
arrogant  impertinence  of  the  young  singer. 
Then  Escoban,  devoted  to  the  boy,  decides  to 
buy  a  performance.  "Not  until  he  has  a  broken 
heart,  and  has  suffered  will  he  be  able  really  to 
sing,"  is  his  conclusion. 

Meanwhile  Juan  has  fallen  in  love  with 
Maria,  and  they  are  to  be  married.  While  they 
are  preparing  to  celebrate  the  engagement  the 
girl's  brother  enters,  and  after  a  duel  of  con- 
flict with  Novarro,  finally  convinces  him  that 
it  is  utterly  wrong  for  him  to  take  the  girl 
away  from  her  religious  life.  The  spurned 
Lola  is  at  the  bottom  of  this  plot,  and  Juan 
uses  her  conveniently  to  disillusion  Maria  by 
pretending  to  make  love  to  her.  The  girl  is 
glad  enough  then  to  return  to  her  former  se- 
clusion. 

Of  course,  the  ending  is  ultimately  happy. 
Juan,  really  broken-hearted,  sings  a  triumphant 
performance  at  the  opera,  but  collapses  right 
after  "Vesti  la  Giubba."  Grief  is  preventing  his 
recovery,  and  finally  Lola  straightens  things  out 
by  appealing  to  the  Mother  Superior  of  the  con- 
vent. Maria,  who  has  taken  no  vows,  is  re- 
leased. 

The  story  has  a  certain  artificial  quality, 
even  though  the  facts  as  set  forth  cannot  per- 
haps be   wholly  questioned. 

Short  action  or  cartoon  comedy  preferred 
unth    this. 

Produced  and  distributed  by  M-G-M.  Story  by 
Dorothy  Farnum.  Dialogue  by  John  Colton.  Music 
and  lyrics  by  Herbert  Stothart  and  Clifford  Grey. 
Directed  by  Charles  Brabin.  Photographed  by  Mer- 
ritt  B.'  Gerstad.  Length.  9,179  feet.  Running  time, 
1    hr.   40   min.      Release   date:    About    August   24,    1930. 

THE  CAST 

Juan    Ramon    Novarro 

Maria     Dorothy    Jardon 

Mather    Superior Nance    O'Neil 

Lola     Renee    Adoree 

Escolwn    Ernest    Torrence 

La    Rumbrara Mathilda    Comont 

Enrique    Russell    Hopton 


July  12,  1930 


Motion    Picture    News 


89 


Short   Subjects 


Child  Life  of  India 

(Paihe— Talker) 
Shorts  at  Their  Best 

THE  title  is  self-descriptive  of  this  new 
Tom  Terris  "Vagabond  Adventure,"  which 
rates  equally  as  high  as  its  predecessors  as  a 
purveyor  of  entertainment.  Splendid ;  should 
be  booked  by  every  house.  The  caption  tells  the 
story.    Running  time,  about  12  minutes. 

Run  this  one  with  a  feature  comedy  for  best 
results. 


Voice  of  Hollywood  No.  13 

(  Tiffany-Sound) 

Fair  Short 

STATION  S-T-A-R  with  Ruth  Roland  do- 
ing her  stuff  as  the  guest  announcer. 
Charley  King  offers  a  song.  Jack  Benny  a  few 
wisecracks,  Estelle  Taylor  a  few  bows  and 
Davey  Lee  gives  his  impressions  of  a  visit  to 
the  zoo.  Miss  Roland  also  does  a  tap  dance. 
The  series  is  building  up  quite  a  following  and 
this  number  holds  up  the  average.  Running 
time,  10  minutes. 
Okay  for  any  bill. 


The  Chumps 

(Sennctt-Educational — Talker) 

Okay 

TOO  much  plot  in  this  short,  which  is  based 
on  a  magazine  story,  reduces  the  oppor- 
tunities for  gags,  with  the  result  that  anyone 
walking  in  during  the  middle  of  the  offering 
would  be  under  the  impression  that  a  feature 
was  being  shown.  Franklin  Pangborn  and 
Marjorie  Beebe,  playing  a  pair  of  honey moon- 
ers,  get  roped  in  by  a  band  of  card  sharps  and 
lose  all  their  dough.  The  groom  gets  it  all 
back  in  a  clever  manner.  Andy  Clyde  makes 
the  most  of  a  slight  part  and,  as  usual,  is  good 
for  many  laughs.  This  short  proves  that  gags 
and  lines  are  needed  more  than  a  story  to  get 
over  a  comedy.  However,  it's  entertaining 
throughout.  Directed  by  Mack  Sennett.  Run- 
ning time,  21  minutes. 

Excellent  for  a  heavy  feature. 


Alaskan  Knights 

{Columbia-Sound  Cartoon) 

Very  Funny 

ANOTHER  of  the  Krazy  Kat  cartoon 
comics,  which  has  quite  a  few  laughs.  The 
dizzy  antics,  as  the  title  indicates,  take  place  in 
Alaska,  where  the  boys  whoop  it  up  to  a  series 
of  tunes,  beer  and  the  rest  of  the  trimmings. 
A  fine  subject  for  any  bill.  Running  time,  8 
minutes. 

Dandy  for  comedy  relief. 


Bully   Beef 

{Educational — Sound) 

Average 

T^HIS  Paul  Terry-Toon  is  not  up  to  the 
■*-  level  of  some  of  its  predecessors,  but  it 
manages  to  click  a  satisfactory  quota  of  laughs. 
The  idea  rambles  all  over,  the  high  spot  show- 
ing a  squad  of  soldiers  playing  football  with  a 
big  shell  the  enemy  has  dropped,  with  their 
buddies  shouting  "We  want  a  touchdown" 
from  the  trenches.  Running  time,  6  minutes. 
Spot  it  into  a  bill  that  needs  lightening. 


Goodbye  Legs 

{Sennctt-Educational — Talker) 

Fair 

NOT  many  laughs  in  this,  due  to  a  long- 
winded  story  and  a  paucity  of  gag  situa- 
tions. It  contains  a  good  cast,  including  Andy 
Clyde,   Nick   Stuart,  Ann  Christy  and  Daphne 


Pollard,  but  their  time  was  wasted  on  the  ve- 
hicle. It's  the  story  of  a  theatrical  producer's 
son  who  signs  up  a  girl  at  $1,000  per  week  as 
a  dancer  on  his  own  hook  when  he  gets  a 
glimpse  at  her  face,  but  the  old  man  welches 
on  the  contract  when  he  sees  her  legs.  At  that 
particular  moment,  however,  she  is  wearing  a 
pair  of  leg  forms  which  give  her  pins  a  fat 
appearance.  The  dame  sues  and  most  of  the 
action  takes  place  in  the  courtroom  with  Andy, 
believe  it  or  not,  acting  as  his  own  attorney. 
The  girl  accidentally  displays  her  legs  on  the 
witness  stand — and  that  ends  the  suit.  The 
laughs  are  scattered,  but  the  short  will  get  by 
with  the  average  audience.  Directed  by  Mack 
Sennett.  Running  time,  21  minutes. 
Will  serve  on  any  type  of  bill. 


Audio  Review,  No.  28 

{Pat  he — Sound) 

Better  Than  Average 

COMBINING  the  beauty  of  nature,  trick 
photography  and  the  romance  of  old  cellos, 
all  blended  into  a  well  balanced  subject  over- 
flowing with  entertainment  value. 

Tinted  stock  enhances  the  artistic' splendor _ of 
"Desert  Giant,"  in  which  is  depicted  still  life 
on  the  Arizona  desert,  with  its  tall  Sahauros 
cactus  growths  standing  by  sentinel-like.  The 
Wurlitzer  collection  of  cello  antiquities,  all  with 
colorful  histories,  precedes  "Double  Trouble," 
in  which  trick  photography  shots  of  Ann  Pen- 
nington are  brought  into  play.  Running  time, 
10  minutes. 

Suitable  as  novelty  balance  on  a  feature 
comedy  bill. 


Mind  Your  Own  Business 

(Pat he— All  Talker) 

Entertaining 

LIGHT  musical  comedy  stuff  in  which  they 
use  a  female  impersonator  to  give  the  sub- 
ject a  twist  different  from  the  stock  vaudeville- 
type  yarn,  Director  Monte  Carter  succeeds  in 
turning  out  a  two-reeler  with  plenty  of  pep 
and  pleasing  jazz  tunes.  Running  time,  17 
minutes. 


♦  » 


Liberty  to  Produce 

"Valley  of  Adventure 

Hollywood — Rapidly  lining  up  story  ma- 
terial for  its  program  of  20  specials  to  be 
produced  during  the  coming  year,  Liberty 
Productions  have  purchased  talker  rights 
to  "The  Valley  of  Adventure,"  a  novel  by 
George  W.  Ogden.  The  latter  wrote  "The 
Bond  Boy,"  which  Richard  Barthelmess 
produced  several  years  ago. 


Managers  at  New  Warner 
Acquisitions  to  Stay 

Santa  Barbara,  Cal. — Warners'  four  new 
theatre  acquisitions,  Granada,  California, 
Rose  and  Mission  will  be  completely  re- 
modeled, remaining  under  same  managing 
heads. 


Lease   Quilna   Theatre 

Lima,  O. — The  Quilna  has  been  leased 
for  five  years  by  the  Quilna  Theatre  Co., 
who  will  open  the  house  about  July  20  when 
sound  will  have  been  installed. 


Too  Naughty 

Richmond,  Va. — The  following  bit  of 

repartee 

was   cut  out  of   Fox's 

"Not 

Damaged 

'  by  the  Virginia  censors: 

"You  will  marry  a  sailor  and 

have 

twins." 

"Sailors 

i    do    not    come    home 

often 

enough." 

Clever  Syrians 

First  talking  picture  to  be  shown 
in  Syria  brought  double  admissions, 
theatres  at  Beirut  taking  this  action 
to  cash  in  on  sound's  popularity  be- 
fore the  novelty  wears  off. 


Davidson  Plays  It  Safe; 
Books  Talkers  and  Legit 

Milwaukee — Playing  it  out  both  ends 
from  the  middle,  the  Davidson  is  to  oper- 
ate as  attraction  and  circumstance  dic- 
tate. The  Klein  Corp.,  which  has  leased 
the  house,  has  franchised  for  legitimate 
stage  attractions  and  will  also  run  talk- 
ers, at  present  showing  "All  Quiet"  at 
road  show  prices. 

By  way  of  preparation  for  the  tussle 
for  its  share  of  local  business,  the  house 
has  added  Western  Electric  equipment, 
the  lobbies  and  waiting  rooms  have  been 
redecorated  and  a  washed  air  ventilating 
system   has  been  installed. 


R-K-0  Adding  3,608  Seats 
In  Albany;  Theatre  Starts 

Albany,  N.  Y. — R-K-O's  new  dread- 
naught  is  under  way.  The  work  of  tearing 
down  a  number  of  buildings  adjacent  to 
the  business  center  preliminary  to  erec- 
tion of  the  new  $3,000,000  R-K-0  theatre 
has  started.  The  new  house  will  have  a 
capacity  of  3,608.  It  will  resemble  the 
Roxy,  New  York  City,  and  will  be  located 
a  short  block  from  the  present  R-K-0 
house. 

There  is  a  rumor  current  that  negotia- 
tions for  a  site  for  a  new  Warner  theatre 
would  be  closed  within  the  next  few  days. 
This  theatre,  if  erected,  will  be  within 
two  blocks  of  the  R-K-O  house. 


Warners  Begin  Operation 
Of  Three  Upstate  Houses 

Batavia,  N.  Y. — The  Family,  LaFayette 
and  Dellinger  theatres,  formally  passed  in- 
to the  hands  of  Warner  Brothers  with  the 
filing  of  transfers  in  the  Genesee  county 
clerk's  office. 

The  Family,  owned  by  Nikitas  Dipson, 
has  a  lease  valuation  of  $8,500  a  year;  the 
LaFayette,  owned  by  Fabro  Holding  Corp., 
$15,600  a  year,  and  the  Dellinger,  owned  by 
Joseph  R.  Rosenblum,  an  unstated  amount. 

Warners  will  remodel  the  houses,  run- 
ning all  on  straight  sound  policies. 

Pathe  Signs  Fellows 

Rockliffe  Fellows,  who  has  been  absent 
from  the  screen  for  some  time  while  he  ap- 
peared in  two  stage  presentations,  will  again 
be  seen  in  "Beyond  Victory,"  a  Pathe  pic- 
ture directed  by   John   Robertson. 


Bernstein  Switches 

Richmond,  Va. — Harry  Bernstein,  former 
manager  of  Wilmer  &  Vincent  theatres  in 
Virginia,  has  joined  the  forces  of  J.  C. 
Cunningham,  who  operates  the  Broadway 
in  Hopewell,  Va. 


Cardinal  Gets  a  Theatre 

Cardinal,  Ont. — T.  M.  Savor  is  building 
a  theatre  here.  It  will  be  wired.  B.  Dillon 
of  Brookville  is  architect. 


90 


Motion    Picture    News 


July  12,  1930 


Exploiting  Sex  in 

Sex  Pictures  Is 

"Honest  Policy 


To  achieve  the  greatest  honesty  in  ad- 
vertising pictures  it  is  necessary  to  exploit 
sex  angles  when  they  are  preponderant  in 
a  picture  in  the  same  manner  that  less  sen- 
sitized characteristics  are  exploited  in  lily 
white  productions.  That  is  the  opinion 
given  hy  Jack  Hess,  director  of  advertising 
and  exploitation  for  RKO  theatres  from  the 
Mid-West  to  the  Pacific  Coast,  in  commend- 
ing on  the  recently  adopted  advertising 
code. 

"If  sex  or  profligacy  is  not  to  be  treated, 
in  advertising  a  picture  in  which  the  two 
play  a  prominent  part  no  genuine  honesty 
in  advertising  is  to  be  attained,"  Hess  said. 
"It  is  essential  to  advertising  honesty  to  tell 
your  prospective  audience  what  type  of  pic- 
ture your  theatre  is  exhibiting.  A  distinct- 
ly sex  picture  can  be  made  unrecognizable 
by  restrained  advertising.  That  is  as  dis- 
honest a  procedure  as  representing  a  picture 
of  a  different  type  to  be  primarily  'sexy'." 

"In  either  case,"  Hess  pointed  out,  "the 
results  are  detrimental  to  the  theatre.  If 
sex  angles  of  a  picture  are  ignored,  your 
advertising  attracts  an  audience  that  may 
have  avoided  your  picture  were  it  frankly 
treated ;  but,  having  seen  it,  may  be  dis- 
gusted. At  the  same  time,  over-emphasis 
of  sex  angles  in  advertising  pictures  not 
preponderantly  in  that  classification  attracts 
an  audience  that  will  be  just  as  disappointed 
in  what  it  has  seen. 

Blames  Hollywood 

"True  honesty  in  picture  advertising  gives 
an  accurate  estimate  of  the  character  of  the 
production.  If  sex  is  not  to  be  flaunted  in 
theatre  advertising,  it  should  have  no  prom- 
inence in  the  production.  The  responsibil- 
ity is  Hollywood's.  We  have  to  sell,  and 
sell    honestly,   what    Hollywood   gives   us." 

By  way  of  illustration  of  his  point,  Hess 
reviewed  his  advertising  copy  on  "Party 
Girl"   (Tiffany). 

"This  was  a  distinctly  sex  picture,"  he 
said.  "Were  it  not  advertised  as  such  it 
would  have  attracted  audiences  whose  tastes 
it  might  have  outraged.  Advertised  honest- 
ly for  what  it  was,  audiences  had  no  one 
but  themselves  to  blame  if  they  were  offend- 
ed by  it. 

"On  the  other  hand,  the  picture  now  cur- 
rent at  our  Woods  Theatre  here  (M-G-M's 
"Richesl    Man  in  the  World")   is  a  drama 


Wabash  Ave. — South 


Henri  Ellman 


HENRI  ELLMAN  escorted  Phil  Gold- 
stone,  Tiffany  production  manager,  as  far 
as  Chicago  on  the  latter's  return  to  Hollywood 
following  the  Tiffany 
convention,  which  began 
here  and  was  trans- 
planted to  New  York. 
Henri  repeated  a  few 
new  stories  he  had  heard 
in  the  East  and  then  re- 
turned to  New  York. 
He  is  expected  back  here 
by  the  end  of  the  week. 

Fred  Meyer,  formerly 
divisional  manager  of 
Universal  theatres  at 
Milwaukee,  was  tendered 
a  testimonial  banquet, 
zvith  accessories,  by  MiT 
ivaukee     exhibitors     and 

friends  on  the  eve  of  his  union  with   Warner 

Bros.  *     *     * 

Herman  Rosse,  designer  of  picture  settings 
and  costumes,  train-changed  here  last  week  en 
route  to  Hollywood,  where  he  will  go  to  work 
on  the  sets  for  "The  Boudoir  Diplomat" 
(Univ.).  Rosse  turned  out  the  distinctive  sets 
that    figured    so   largely    in    Universal's    "King 

of  Jazz." 

*  *     * 

The  Adams,  Loop  tabloid  talkie  house,  has 
closed  for  the  summer. 

*  *     * 

Henry  Herbel,  manager  of  Universal's  Chi- 
cago office,  though  still  in  the  hospital,  is  re- 
ported to  be  improving  rapidly.  He  was  per- 
mitted to  have  visitors  this  week. 

*  *     * 

Charlie  Loewenberg  put  that  sound  truck  of 
his  back  into  operation  in  the  Loop  when  "All 
Quiet  on  the  Western  Front"  reopened  at  the 
Garrick.  The  picture  is  knocking  doivn  impor- 
tant money  for  the  Shubert  house. 


of  family  life  that  incorporates  a  few  minor 
sex  sequences.  To  flaunt  these  sequences 
to  the  exclusion  of  all  others  would  be  to 
do  an  injustice  to  the  production  and  to 
misrepresent  the  picture  to  your  audiences. 
It  would  attract  the  sensation  seeking  pat- 
ron who  would  be  disappointed  in  it  and 
exclude  the  lover  of  good  drama  who  would 
enjoy  it." 

Hess's  advertising  of  the  latter  picture 
consistently  emphasized  its  dramatic  and 
emotional  strength  and  made  no  reference  to 
its  "sex  sequences."  By  contrast,  however, 
the  Cosmopolitan  advertising  carried  in  the 
Hearst  papers  independently  of  RKO's  ad- 
vertising of  the  picture  stressed  its  insigni- 
ficant  sensationalism. 


Chi  Trib  Swats 
Floyd  Gibbons' 
Byrd  Film  Gab 


The  Chicago  Tribune,  in  a  recent  editor- 
ials, takes  a  rather  pointed  crack  at  its  erst- 
while war  correspondent,  Floyd  Gibbons,  in 
commenting  on  "With  Bvrd  at  the  South 
Pole." 

The  Tribune  editorial,  captioned  "We 
Want  a  Penguin,"  says  in  part :  "We  were 
reminded  of  penguins  by  the  movie  of  the 
Byrd  expedition.  .  .  .  The  penguin  is  a  bit 
pompous,  perhaps,  but  he  has  dignity  even 
if  he  waddles,  and  he  takes  pleasure  in 
quiet  conversation  and  good  manners.  He 
understands  restraint.  No  one  need  ad- 
monish Mr.  Floyd  Gibbons  (whose  talk  ac- 
companies the  picture  of  the  flight  over  the 
pole)  to  go  to  the  ant,  but  we  lean  to  the 
belief  that  he  might  have  acquitted  himself 
more  creditably  had  he  gone  to  the  penguin 
for  poise  before  speaking  his  piece." 

Gibbons  was  the  Tribune's  correspond- 
ent with  the  Pershing  punitive  expedition 
into  Mexico  in  1916,  and  likewise  served 
the  paper  as  chief  of  its  war  correspond- 
ents during  the  World  War. 

The  Tribune's  movie  critic  gave  the  Byrd 
picture  five  stars,  as  compared  with  a  maxi- 
mum merit  award  of  four  stars  in  the  past. 


Cite  26  Chicago 
Theatres;  Charge 
Fire  Violations 


Twenty-six  Chicago  theatres  have  been 
cited  by  the  Chicago  Fire  Prevention  bureau 
for  violations  of  fire  ordinances.  The  al- 
leged violations  are  based  on  the  acoustical 
insulating  materials  used  in  the  theatres 
which,  the  Fire  Prevention  bureau  charges, 
are  inflammable. 

The  theatres  cited  are:  Orpheus,  Jeffery, 
Hamilton,  Harvard.  Highland,  Fmmett, 
Jackson  Park,  Armitage,  Chelton,  Elston, 
Cosmopolitan,  Irving,  Grand,  Famous,  Por- 
tage Park.  Parkside,  Patio,  Belpark,  Senate, 
Vision,  Biltmore,  Archer,  Brighton,  Castle, 
Midwest  and   Pantheon. 

Similar  cases  against  four  other  Chicago 
theatres  wore  dismissed  in  municipal  court 
here  two  weeks  ago. 


July  12,  1930 


M  o  t  i  o  n    Picture    News 


91 


Publix  Theatres  in  Chicago  Complete 
Plans  for  Luring  in  Children's  Trade 


Back  to  Roost 

Chicago  —  Irving  Mack  noticed  a 
swell  plug  for  cooling  system  trail- 
ers in  the  Man- 
agers' Round  Ta- 
ble department  of 
MOTION  PIC- 
TURE NEWS 
some  time  ago. 
Irving  lifted  the 
copy,  with  credit, 
and  put  out  a 
flock  of  pluggers 
on  cooling  trail- 
ers, featuring  the 
reading  notice. 
Not  till  last  week, 
when  he  was  vis- 
ited by  "Chick" 
Lewis,  did  Irv 
learn  that  the 
reading  notice  he  had  been  flaunting 
had  been  originally  contributed  by 
National  Screen  Service. 


Irving  Mack 


Loophole  Left 
For  Injunctions 
By  Court  Order 


Chicago — Legal  interpretation  of  the  state 
Supreme  court's  modified  ruling  in  the 
"Alibi"  case  implies  that,  in  some  instances, 
injunction  proceedings  may  be  resorted  to 
by  distributors  whose  pictures  have  been 
denied  a  permit  by  the  censor  board.  The 
ruling,  while  it  is  aimed  at  a  curtailment  of 
pictures  which  may  play,  by  injunction, 
takes  cognizance  of  unusual  or  extenuating 
circumstances  which  might  exist  and  make 
injunction  a  fair  and  proper  resort.  Chief 
among  such  instances,  it  was  said,  is  the 
case  of  "time"  pictures — productions  based 
on  current  situations  which  may  alter  quick- 
ly enough  to  kill  the  value  of  the  picture 
in  the  event  it  was  subjected  to  lengthy 
court  procedures. 

The  Supreme  court  originally,  in  uphold- 
ing the  permanent  injunction  as  a  legal  re- 
source of  distributors,  did  so  without  quali- 
fication. The  Circuit  court,  however,  in 
the  case  of  "Party  Girl,"  ruled  that  man- 
damus and  not  injunction  was  the  proper 
resource.  The  Supreme  court  then  review- 
ed its  ruling  and  modified  it  to  the  extent 
that  mandamus  shall  be  the  first  procedure 
except  in  unusual  circumstances. 


RKO  Creates  Midwest 

Office  at  Columbus 

Chicago — RKO  creates  a  mid-western 
office  at  Columbus,  following  acquisition  of 
the  Libson  circuit  of  28.  The  office  will 
handle  all  advertising  and  exploitation  for 
the  newly  acquired  theatres,  located  at  Col- 
umbus, Cincinnati  and  Dayton,  O.,  and 
Grand  Rapids,  Mich.  Bill  Danziger,  for- 
merly of  the  Chicago  advertising  staff  of 
RKO,  will  be  in  charge  of  the  new  office, 
working  under  Jack  Hess. 


Loop  Openings  to  Be  Speeded 
Up  to  Catch  Transients  Be- 
fore Films  Are  Too  Old 


Chicago — Bookings  designed  to  gain  chil- 
dren's trade  will  plan  an  important  role  in 
the  exhibition  plans  of  Publix  theatres  in 
this  section,  a  meeting  of  Detroit  and  Chi- 
cago Publix  theatres'  managers  was  advised 
last  week.  The  Paramount  product,  with 
"Huckleberry  Finn,"  "Tom  Sawyer"  and 
"Skippy"  particularly,  will  be  featured  in 
these  plans,  but  other  companies'  juvenile 
productions  as  well  will  be  used,  the  man- 
agers were  told. 

Successful  efforts  to  speed  up  Chicago 
picture  openings  have  been  under  way  for 
some  time,  the  managers  were  told.  The 
establishment  of  new  box  office  require- 
ments of  all  pictures  opening  in  Publix- 
B.  &  K.  Loop  houses  will  reduce  the  length 
of  runs  of  many,  making  them  available  to 
the  outlying  houses  more  quickly  than  in 
the  past,  and  will  make  possible  earlier  and 
more  numerous  Loop  openings.  Chicago 
movie-goers  in  the  past  were  frequently  irk- 
ed by  the  lateness  of  picture  openings  here. 
A  good  percentage  of  the  traveling  popula- 
tion of  the  city  formerly  had  viewed  pic- 
tures elsewhere  weeks  before  their  Chicago 
openings.  This  situation  is  destined,  now, 
to  be  remedied,  with  considerable  improve- 
ment already  noted,  the  Chicago  managers 
were  advised. 

A  curtailment  of  the  circuit's  exploita- 
tion expenditures  was  also  predicted  by  W. 
K.  Hollander,  advertising  manager  of  Pub- 
lix-B.  &  K,  who  told  the  meeting  that  ad- 
vertising in  the  dailies  was  by  far  the  most 
effective  business  getter.  There  will  be  no 
curtailment  of  advertising  appropriations 
for  this  purpose,  he  said,  but  cautioned  the 
managers  about  other  forms  of  advertising 
and  exploitation.  Tie-ups,  Hollander  said, 
should  be  avoided  in  the  future  unless  the 
second  party  to  the  stunt  bore  a  full  half 
of  the  expense.  Even  then,  he  said,  the  tie- 
ups  must  be  good  to  be  considered. 


Twisting  Leo's 
Tail  in  Chicago 

Chicago — On  the  picture's  opening  day 
at  the  Chicago,  B.  &  K.  advertised  "A  Lady 
of  Scandal"  as  "Paramount's  all-talking  ro- 
mance." The  slip-up  was  rectified  on  the 
second  day,  which  was  not  soon  enough  to 
save  the  local  M-G-M  exchange  from  hav- 
ing one  of  those  hemorrhages. 


Laskers  Add  Fifth  in  Chi 

Chicago — The  Ellantee,  following  remod- 
eling, will  reopen  under  Jacob  Lasker's 
management.  The  house  will  be  renamed  the 
Roxy  and  marks  the  fifth  link  in  Lasker's 
chain.  Other  houses  are  the  New  Ritz,  at 
Berwyn;  Villas,  Cicero;  Bertha  and  Music 
Box,  Chicago. 


Ticket  Scandal 

Chicago — "Raffles"  was  previewed  to 
a  near-capacity  house  at  the  United 
Artists  Theatre.  Eddie  Grossman, 
United  Artists  manager,  though 
pleased  with  the 
large  attendance 
and  the  reception 
accorded  the  pic- 
ture, accused  Irv- 
ing Mack,  who 
printed  the  tick- 
ets, of  taking  care 
of  his  own  friends 
too  well.  "But," 
said  Eddie,  "if,  in 
the  future,  you 
deliver  us  half  the 
tickets  you  print, 
we  won't  prose- 
cute." 

Eddie,  threat- 
ened with  pneumonia  recently,  took 
two  days  off,  and  then  returned  with 
apologies  for  his  absence  and  remained 
up  most  of  the  night  for  the  "Raffles" 
preview — his  first  day  back. 


Eddie  Grossman 


Tom  Thumb  Golf 

Courses  to  Be 

Taxed  in  Chicago 


Chicago — Tom  Thumb  golf  courses,  al- 
ready as  numerous  here  as  speakeasies  and 
just  as  easy  to  find,  struck  their  first  snag 
in  local  operation  last  week  after  several 
months  of  clear  sailing  and  a  break  from 
the  local   courts. 

City  attorneys  are  seeking  legislation 
which  will  require  the  courses  to  pay  a 
license  fee  and,  possibly,  an  amusement  tax 
in  addition.  Careful  scrutiny  of  the  courses 
in  residential  sections  will  also  be  advocated, 
where  late  closing  hours  and  disturbances 
have  already  resulted  in  charges  of  con- 
stituting a  public  nuisance  being  placed 
against  several. 

Local  courts  recently  authorized  operators 
of  the  courses  to  open  in  residential  sections 
of  the  city. 


Hess  Contract  Ready  as 
Endurance  Flyers  Land 

Chicago — Waiting  at  Sky  Harbor  air- 
port here  when  the  Hunter  brothers  landed 
after  establishing  a  new  endurance  flying 
record  of  554  hours  wa3  Jack  Hess  of  RKO 
with  a  Palace  theatre  contract  in  his  hand. 
The  brothers,  including  the  two  who  ma- 
neuvered the  re-fuelling  plane,  and  the  sis- 
ter who  prepared  the  meals  for  the  four 
during  the  endurance  flight,  smiled  and 
signed.  The  family  went  into  the  Palace 
for  a  week,  after  which  they  may  do  some 
time  in  RKO  houses  elsewhere,  depending, 
of  course,  on  how  soon  the  public  forgets 
them. 


92 


Motion   Picture    News 


July  12,  1930 


Squawk  in  Chi 
Over  Lack  of 
Kid  Material 


Chicago — Chicago  parents  are  warned 
to  "protect"  their  children  from  the  in- 
fluences of  pictures  unsuitable  for  juven- 
ile patronage  by  Mrs.  G.  H.  Bevans, 
authority  on  child  care  and  education, 
who  authors  a  daily  column  on  that  sub- 
ject in  the  Chicago  Tribune. 

"Even  if  we  try  hard,  we  can't  find 
enough  good  moving  pictures  for  the 
children  to  go  around,"  states  Mrs. 
Bevans,  who  offers  as  a  typical  child's 
program :  "A  comic — children  adore  to 
laugh.  The  drawn  comics  are  usually  fine 
and  entirely  lacking  in  vulgarity.  A  news 
reel.  Perhaps  a  short  travel,  or  nature,  or 
animal  picture,  and  a  good  entertainment 
film,  not  as  long  as  a  film  for  adults." 

"Undoubtedly  if  the  producers  would 
agree  to  serve  the  child  public,  which 
some  one  has  estimated  to  be  five  million, 
the  first  trouble  they  would  have  would 
be  in  finding  people  who  could  write 
screen  stories  for  children,"  says  Mrs. 
Bevan.  "It  is  an  art  in  itself. 

"This  could  not  serve  as  an  alibi  to 
their  getting  started,  for  the  reason  that 
the  literature  of  the  world  is  already  rich 
in  stories  which  could  be  made  into  mag- 
nificent films.  And  now  that  we  have  the 
talkies,  sepulchral  though  they  still  are, 
many  stories  could  be  included  like  'Alice 
in  Wonderland,'  for  instance,  which  de- 
pend  so   largely   on  their  dialogue. 

"In  the  classics  alone  the  producers 
could  find  really  gorgeous  tales — some  for 
the  younger  children,  some  for  the  older 
ones. 

Lists  Suitable  Material 

"There  are  for  instance:  Many  of  the 
fairy  tales — full  of  action,  dramatic,  fas- 
cinating to  the  eye.  Imagine  'Jack  and  the 
Bean  Stalk,'  'The  Sleeping  Beauty,'  etc. 
There  are  'Mother  Goose,'  'Lorna  Doone,' 
'Treasure  Island,'  Greek  and  Roman  and 
Scandinavian  mythology,  selected  myths, 
of  course;  some  of  Walter  Scott;  pos- 
sibly books  like  'Little  Women';  the  finer 
historical  novels;  the  biography  of  great 
men  when  their  lives  had  incident  and 
color  which  could  be  translated  into 
screen  material ;  perhaps  'Huckleberry 
Finn'  or  'Tom  Sawyer,'  'Otto  of  the  Silver 
Hand';   perhaps  'Hans  Brinker,"  etc. 


Chakares  in  Control  of 
Greenville  Amusements 

Greenville,  O.  —  Chakares  Amusement 
Co.,  Springfield,  has  taken  over  the  Wayne 
here  and  inaugurated  a  reduced  scale  of  ad- 
mission prices.  The  new  owners  also  oper- 
ate the  State,  giving  them  control  of  the 
theatre  business  in  this  city. 


Vernon  M.  C.  at  Missouri 

St.  Louis  —  Skouras  Bros,  will  switch 
Wally  Vernon  from  the  Granada  to  the 
Missouri,  where  he  will  act  as  master  of 
ceremonies  under  the  new  elaborate  stage 
show  policy  inaugurated  on  July  4  by 
Skouras.  The  new  policy  is  in  retalia- 
tion to  the  price  cut  made  by  Fox  and 
Loew's  a  few  weeks  ago. 


Look  at  Leni! 

Leni  Stengel,  French  singing  come- 
dienne, featured  in  a  new  R-K-0  fun 
film,  is  credited  to  be  the  world's 
greatest  linguist. 

It  isn't  true — exactly. 

Leni  has  a  newspaper  clipping  from 
New  York  which  claims  she  speaks  22 
languages. 

To  quote  the  clipping: 

"About  Leni  there  is  a  fragrance  of 
Budapest,  or  is  it  Marseilles  or  Hel- 
singfors?  She  talks  seven  languages 
with  her  eyebrows  and  twelve  dialects 
with  her  shoulders." 

That's  22. 

— Los  Angeles  Record. 


Robbers  Hold  Up 
Cashier;  Scared  Off 

Dallas,  Ore. — Ruth  Helm,  cashier  at  the 
Majestic,  was  surprised  when  two  thugs 
covered  her  with  guns  and  demanded  that 
she  put  the  evening's  receipts  into  a  bag 
and  pass  it  over.  However,  she  was  more 
surprised  to  see  them  turn  and  run  before 
she  had  an  opportunity  of  complying  with 
their  demands.  The  pair  fled  at  the  sound 
of  approaching  footsteps. 


Baker,  Hartung,  Armst'g, 
Duell,  Kennedy  in  Shift 

Seattle — Following  changes  in  the  line- 
up of  Publix  executives  on  the  Pacific 
Coast,  several  changes  in  local  staffs  have 
been  made  by  Robert  Blair,  Pacific  North- 
west division  manager. 

A.  W.  Baker,  former  city  manager  in 
Dallas,  will  assume  management  of  the 
Seattle  Paramount,  succeeding  William 
A.  Hartung,  who  will  be  moved  to  a 
Mid- Western  spot  for  the  same  company. 

Star  Duell,  former  assistant  manager 
of  the  Paramount  in  Portland,  will  man- 
age the  Metropolitan,  Publix's  second 
house  in  downtown  Seattle,  succeeding 
Robert  Armstrong. 

Armstrong,  in  turn,  will  become  direct- 
or of  advertising  and  publicity  for  both 
the  Seattle  Paramount  and  Metropolitan, 
succeeding  Arthur  J.  Kennedy,  who  will 
soon  leave  for  an  Eastern  berth  in  a 
similar  capacity.  Armstrong  was  formerly 
advertising  manager  of  the  local  Para- 
mount until  Kennedy's  arrival  here  a  few 
months   ago. . 


Australian  Arms  Plant 
To  Make  U.  S.  Projectors 

Washington — The  motion  picture  division 
of  the  Dept.  of  Commerce  reports  that  a 
small  arms  factory  owned  by  the  govern- 
ment at  Lithgow,  Australia,  has  obtained  a 
contract  from  an  American  company  to 
manufacture  talkie  projection  machines,  ac- 
cording to  assistant  American  Trade  Com- 
missioner H.  P.  Van  Blarcom.  It  is  known 
that  the  Munitions  Supply  Board  is  opposed 
to  the  manufacture  of  outside  orders,  but 
the  Minister  for  Defense  is  enthusiastic  and 
has  given  assurance  that  every  effort  would 
be  made  to  manufacture  articles  which  are 
now  imported. 


Oldest  Showman 
In  U.  S.,  Is  Claim 
Of  Clair  Patee 


Topeka,  Kas. — This  may  force  the  lins 
to  form  to  the  right,  but  it  is,  neverthe- 
less, the  claim  of  Clair  M.  Patee,  owner 
of  the  Patee  theatre  at  Lawrence,  that 
he  is  the  oldest  exhibitor  in  the  United 
States.  Not  only  that,  but  Patee  asserts 
that   claim   has  never  been   contested. 

"Colonel"  Patee  states  he  opened  a  pic- 
ture theatre  in  Jersey  City,  N.J.,  in  1898, 
which  he  claims  to  be  the  first  in  the 
country.  Later  he  opened  the  "Patee 
Nickel"  in  Lawrence,  Kas.,  in  1903.  In 
1904  he  opened,  on  Delaware  St.,  in  Kan- 
sas City,  the  "Nickel  Theatre,"  claimed 
to  be  the  first  picture  house  in  Kansas 
City. 

Patee  has  never  missed  an  MPTO  con- 
vention— "since  they  have  be,en  having 
them,"  he  adds.  He  has  attended  all  of 
the  twelve  annual  conclaves  of  the  Kan- 
sas and  Missouri  unit.  He  personally 
published  a  pamphlet  called  "Facts,"  the 
sheets  of  which  show  publicity  in  early 
form.  It  was  a  four-page  weekly,  in  which 
was  a  queer  assemblage  of  reading  mat- 
ter, fashion  notes,  home  hints,  recipes, 
school  news,  and — carefully  sandwiched 
in  between — facts  about  the  then  new 
picture    business. 

In  those  days,  Patee  says,  the  public 
did  not  look  with  a  very  friendly  eye 
upon  pictures.  They  were  in  the  category 
of  "fakes."  The  purpose  of  "Facts"  was 
to  tactfully  dispel  this  idea  and  to  gain 
favor  for  the  pictures. 

In  Lawrence,  his  home,  Patee  has  been 
an  exhibitor  since  the  "Patee  Nickel" 
was  opened  in  1903.  His  house  now  is 
called  simply  the  "Patee."  It  is  different 
from  many  houses  in  that  it  is  on  the 
English  plan,  with  the  choice,  and  high- 
est-priced seats,  in  the  balcony. 


"U"  Buys  Dialogue 
Rights  to  "White  Tiger" 

Hollywood — Universal  has  purchased  the 
dialogue  rights  to  "White  Tiger"  from  Tod 
Browning,  who  wrote  the  original  for  the 
silent  picture  which  he  directed  several 
years  ago  with  Priscilla  Dean  starred.  Uni- 
versal plans  to  produce  a  talker  version  of 
the  property  for  the  new  season,  with 
Browning  likely  to  direct. 

Demands  Doubling  of 

Sound  Picture  Taxes 

San  Salvador — The  government  of  the 
department  of  San  Salvador  has  proposed 
to  the  minister  of  the  interior  that  congress 
pass  a  law  doubling  the  present  import  tax 
on  sound  pictures  in  any  language  except 
Spanish. 


Stock  at  Stockbridge 

Stockbridge,  Mass. — Alexander  Kirk- 
land  and  F.  Cowles  Strickland  will  reopen 
the  Berkshire  Playhouse  here  for  a  sum- 
mer season  of  stock  starting  in  the  next 
two  weeks.  Established  plays  will  be  pre- 
sented with  occasional  try-outs  of  new 
ones. 


My  12,  1930 


Motion    Picture    N  c  w  s 


93 


MANAGERS' 
ROUND  TABLE  CLUB 

Charles  E.  Lewis 

Qhaltmun  and  /c/itat. 

Of  cwodional Gvj.fociation.  or<Jnofi>men.  CS\/[eetina- 

MOTION  PICTURE  NEWS 

Cpeku  QVeek~fozc)fatual $ene/it  and  3hoe*te,f$/ 


w-jz> 


Conducted  By  An  Exhibitor  For  Exhibitors 


WE'RE  OFF 

MANY  thoughts  crow  d 
through  our  mind  as 
we  pull  out  of  Grand 
Central  Station  for  Chicago  and 
points  west.  If  this  was  our  first 
trip  to  the  coast  we  could  hardly 
feel  more  thrilled.  And  why  not? 
When  last  we  viewed  the  Pacific 
Ocean,  movies  were  just  — 
movies.  Now  the  show  business 
has  been  entirely  revamped  and 
talkies  have  gained  a  firm  foot- 
hold, on  both  the  exhibitors  and 
their  bank  books. 

We  have  corresponded  regu- 
larly with  crack  showmen  from 
all  over  the  world.  Some  have 
complained  about  this  and  some 
have  gone  into  raptures  over  that 
product  from  the  big  producing 
companies.  Other  showmen  have 
boasted  about  the  beauty  of  their 
houses  and  they  raved  about 
them  so  much  that  we  decided 
the  first  thing  we  would  do  when 
we  made  our  trip  would  be  to 
visit  many  of  them.  We  know 
that  they  must  have  something 
to  keep  these  men  continually 
happy.  Well,  we  are  going  to  se- 
cure the  low-down  for  the  Club 
pages  and  we  have  a  hunch  right 
now  that  it  will  make  interesting 
reading. 

And  Hollywood?  What  a 
change  we  expect  to  find  out 
there!  Sound  studios,  "mikes" 
and  lots  of  other  things  so  en- 
tirely different  and  unique,  well, 
if  we  act  like  a  farm-hand  away 
from  the  old  homestead  we  won't 


Table  of  Contents 

McSwinney  Sprang  a  Surprise 
Newman  Builds  a  Railroad 
Whitbeck,  Smith  and  Liles 
"Chicago" 

Billy  Stillman's  Kiddie  Biz.  Fine 
Showmanship  in  Argentina 
Earle  Oscar  Sold  Them  Sound 
Ernie  Smithies  Now  at  Tivoli 
"The  Showman's  Calendar" 
"A  Pen  Portrait  of  Whitbeck"  — By 
Sidney  Larschan 

H.  B.  Creagh  of  South  Africa  Joins 
Kane  Boosted  "Florodora  Girl" 
Bert  Leighton  Clicking 
"A  Day  Off"  !  ! 
Forrester  Made  Them  Laugh 
"Civic  Contacts"— By  G.  F.  Sharp 
Bickford  Tied  Up  University 
Stein  Selling  Summer  Shows 
More  cf  George  Shewell's  Ads! 
"Good-Will"? 
"Welcome,  Walter" 
Davidson  Is  Displaying  Showmanship 
"Showman  Tips" 
Joe  Luntz  Talks 

Lew  Carroll  Has  Community  Spirit 
"Just  a  Thought" 
Bunny  Bryan  and  Eddie  Read 
"The  Organ  Wizard" 
Delis  Worked  on  Family  Month  Cam- 
paign 

Laurence  Keeps  the  Capitol  in  Front 
"Still  Girdling  the  Globe!" 
Marlowe  Certainly  Hustled 
Ray  S.  Dragged  Out  the  S.R.O.  Sign 
Rosenberg's  Stunt  Is  a  Good  One 
Peterson  Featured  a  Pair  of  Calfs 
"Stocking  Up  With  Thoughts" 
Carlos  Fries  Covered  Many  Points 
Barney  Lazarus  Pulling  Them  In 
"New  Members 


be  a  bit  surprised.  So  you  boys 
out  in  California  must  not  be 
alarmed  if  we  do  act  like  one. 

We  have  much  to  look  forward 
to  and  expect  to  renew  friend- 
ships with  many  of  the  boys  we 
knew  so  well  years  ago.  Then 
again,  there  are  all  these  show- 
men who  have  been  communicat- 
ing with  us  for  several  years,  and 
how  we  want  to  meet  them  per- 
sonally is  nobody's  business. 

Frank  Whitbeck,  George  Lan- 
dy,  Tom  MacDonald,  Billy 
Gluck,  Tommy  Kane,  Dick  Moss, 
Randall  Jerabek,  Jack  Rosenberg, 
M.  G.  Keller,  Lloyd  Townsend, 
Morris  Rosenberg,  and  many 
others  whose  names  we  cannot 
recall  at  the  moment. 

There  is  much  to  be  gained  for 
all  the  followers  of  our  Club 
pages  by  what  we  will  observe 
at  first  hand. 

Surely,  when  one  stops  to  con- 
sider the  broad  field  covered 
by  Motion  Picture  News,  one 
will  agree  that  every  angle  of  the 
business  is  of  vital  importance  in 
trying  to  set  forth  our  views  with 
the  idea  that  they  will  reach 
showmen  over  so  wide  an  area. 
At  any  rate,  we  have  much  to 
learn  and  plenty  to  see — and  will 
we  see  all  of  it?    You  tell  'em. 

We  had  determined  to  forget 
all  work  until  we  reached  the 
coast,  but  the  urge  to  put  these 
thoughts  into  print  was  too 
strong.  We  hope  our  future  ex- 
pressions on  these  pages  will  find 
an  interested  audience. 

"Chick" 


94 


Motion    Picture    News 


July  12,  1930 


MANAGE Itf'  flClJND  TADLE  CLUD 


McSwinney  Sprang 
ASurpriseThatWas 
Merchandising  Aid 


A  stunt  that  helped  his 
good-will  stock  with  the  fe- 
male element  in  Needham, 
Mass.,  was  engineered  to  good 
results  by  D.  F.  McSwinney, 
manager  of  the  local  Para- 
""  mount   Theatre   when   he   an- 

nounced by  means  of  a  trailer  that  ladies  in  attendance  at  the 
theatre  would  receive  a  surprise  on  the  opening  night  of  "The 
Vagabond  King." 

For  one  week  jn  advance  the  trailer  announcement  was  word- 
ed to  the  effect  that  the  opening  night  of  picture  would  be 
"Ladies'  Night"  and  that  during  the  singing  of  "Only  a  Rose" 
by  Dennis  King  in  the  picture,  a  surprise  token  would  be  pre- 
sented to  each  of  the  feminine  sex  in  attendance. 

The  curiosity  attached  to  this  "Ladies'  Night"  by  not  telling 
in  advance  what  the  token  would  be  resulted  in  the  house  do- 
ing exceptional  business  with  two-thirds  of  the  audience  com- 
prised of  women. 

While  Dennis  King  was  singing  "Only  a  Rose,"  the  audi- 
torium was  semi-lighted  and  the  ushers  distributed  a  rose  to 
every  lady  present.  The  reaction  was  marvelous  as  it  presented 
quite  a  dramatic  moment  for  this  picture,  as  well  as  the  sensa- 
tion caused  by  the  appearance  of  the  patrons  leaving  the 
theatre — going  in  all  directions  displaying  so  many  roses.  This 
naturally  caused  other  people  to  inquire  where  they  got  them 
and  how,  thus  gaining  excellent  vvord-of-mouth  advertising 
for  the  picture  and  theatre. 

The  800  roses  given  to  the  lady  patrons  were  promoted  from 
a  local  florist  at  no  cost  to  the  theatre  other  than  a  credit  line 
on  a  slip  of  paper  wired  to  the  rose. 

And  from  the  comments  he  heard  while  the  patrons  were 
leaving  the  theatre,  McSwinney  gathered  enough  information 
to  know  that  "The  Vagabond  King"  was  in  for  some  capacity 
business  as  the  word-of-mouth  comment  which  would  result 
from  it,  was  all  that  he  needed  to  pack  them  in.  Incidentally, 
this  is  the  first  contribution  we  have  had  from  this  live-wire 
New  England  showman  and  we  hope  that  he  is  going  to  keep 
up  the  100%  record  he  now  holds.  How  about  it,  "D.  F."  ? 
Are  we  going  to  hear  more  from  you?  And  we'd  like  to  have 
a  photo  and  a  little  dope  on  yourself,  too. 


Jim  Newman  Built 
A  Special  Railroad 
To    Plug    Picture 


The  railroads  were  called 
into  play  by  Jim  Newman, 
manager  of  the  Strand  Thea- 
tre in  Tampa,  Fla.,  to  plug  his 
showing  of  "Thunder,"  and 
when  he  got  through  it  looked 

as  though  his  lobby  was  a  real 

station  yard  with  all  the  accessories. 

For  a  lobby  display  he  had  a  miniature  train  with  a  small 
oainted  background  to  give  the  effect  that  the  train  was  much 
larger  than  it  really  was.  Feeling  that  the  best  way  to  attract 
attention  to  this  display  was  to  keep  working  on  it — he  kept 
putting  it  together  and  then  taking  it  apart  again. 

Every  man,  boy  or  child  that  came  along  would  stop  to  offer 
their  suggestions  and  often  their  assistance  in  assembling  the 
parts  to  make  the  train  run  again.  At  one  time  there  was 
actually  ten  grown  men  sitting  on  the  lobby  floor  helping  to 
put  it  together.  And,  of  course,  during  all  this  fuss  Newman 
managed  to  get  in  several  complimentary  remarks  about  the 
picture. 

Three  days  before  the  picture  opened,  Newman  went  to  the 
Seaboard  Airline  Railway  Yards  Shops  and  struck  up  quite  a 
friendship  with  the  shop  foreman,  whom  the  men  under  him 
rate  sky  high.  The  foreman  agreed  to  sign  a  bulletin  which 
was  made  up  by  Newman — and  then  later  posted  on  all  bulletin 
boards  around  the  railroad  shop.  The  bulletin  carried  a  mes- 
sage about  the  picture,  theatre  and  playdates. 

The  railroad  also  furnished  an  array  of  different  train  accesso- 
ries which  were  put  on  display  in  the  lobby.  The  list  included 
picks,  shovels,  a  train  bell  and  red  lanterns,  which  were  hung 
around  marquee  and  box  office.  The  lanterns  were  lit  at  night 
to  give  a  splendid  illuminating  effect. 

In  return  for  the  splendid  co-operation  on  the  part  of  the 
railroad,  the  theatre  gave  a  theatre  party  for  the  ten  oldest 
engineers  and  this  furthered  the  good-will  that  the  theatre 
rated  with  the  railroad,  and  it  is  our  hunch  that  Newman  is 
going  to  put  this  to  use  in  future  campaigns.  Listen,  Jim,  we 
had  been  wondering  why  you  didn't  shoot  stuff  into  Club  head- 
quarters more  often,  because  a  showman  who  puts  these  things 
across  the  way  you  do  should  want  to  be  represented  as  many 
times  as  possible.     What  do  you  think  about  it? 


Managers'    Round    Table    Club    Section 

A  publication  within  a  publication  devoted  exclusively 
to  the  interests  of  the 

♦  ♦  HOUSE    MANAGER  ♦  ♦ 

and    all    others    participating    in    theatre    management, 
exploitation,  publicity  and  advertising. 

The  Industry* 8  Clearing  House  For  Ideas! 

A  GOLD  MINE  OF  VALUABLE  "DOPE"  EVERY 
WEEK  FOR  THE  LIVE-WIRE  SHOWMAN  WHO 
SEEKS  TO  GET  AHEAD  IN  A  BUSINESS  WHERE 
"YOU  HAVE  TO  GO  LIKE  HELL  TO  STAY  WHERE 

YOU  ARE" 

And  our  slogan  is  typical  of  our  organization: 

"All    For    One    And    One    For    All" 


July  12,  1930 


Motion    Picture    News 


MANAGE!?!'  rcCUND  TABLE  CLUB 


Ernie  Smithies  Is 
Now  Handling  The 
Tivoli,    Kingston 


We  are  sure  that  his  many 
friends,  both  in  Canada  and 
the  States  will  be  pleased  to 
hear  that  E.  O.  "Ernie" 
Smithies,  is  now  handling  the 
new  Tivoli  Theatre  in  Kings- 
ton, Ontario,  for  the  Famous 
and    from    what    we    learn    is 


Players    Canadian    Corporation, 
doing  a  fine  job  of  it. 

The  new  house  cost  over  $50,000  to  build  and  features  North- 
ern Electric  Sound  Equipment.  All  of  the  latest  innovations 
have  been  embodied  in  the  theatre.  It  is  interesting  to  note 
that  Ernie  is  largely  responsible  for  the  building  of  the  new 
theatre  as  it  was  through  his  untiring  efforts  on  behalf  of  the 
residents  of  Kingston  that  the  theatre  was  constructed.  He 
felt  that  in  order  to  aid  the  growth  of  the  city  it  was  necessary 
that  a  new  theatre  be  added. 

As  most  of  his  friends  know  what  he  accomplished  at  the 
Capitol  Theatre  in  Kingston  they  too  will  feel  that  he  is  going 
to  continue  his  showmanship  work  at  the  new  house  and  by 
doing  so  hold  onto  that  enviable  reputation  he  has  earned  for 
himself  by  his  courtesy  and  personality. 

W'e  want  to  congratulate  him  on  his  new  assignment  and  we 
are  sure  that  he  will  keep  us  posted  on  what  he  does  to  keep 
them  coming  into  the  house.  You  know  that  you  have  plenty 
of  opportunity  to  display  some  ace  work  Ernie  and  we've  an 
idea  that  vou  will  do  it. 


Earle  Oscar  Made 
Sure  That  Patrons 
Knew  About  Sound 


Opportunity  i  s  certainly 
knocking  for  Earle  Oscar, 
manager  of  the  Ritz  Theatre 
in  Athens,  Ala.,  and  by  op- 
portunity we  mean  that  he  is 
going  to  show  some  fine  stuff 

along  the  merchandising  line, 

due  to  the  fact  that  the  installation  of  sound  equipment  re- 
cently at  his  house  will  give  him  all  of  the  big  pictures  to  plug. 
Just  a  little  while  ago  we  told  you  how  he  secured  front  page 
publicity  in  the  local  newspaper  by  having  the  sheet  send  their 
photographer  to  take  a  picture  of  the  sound  equipment  that  he 
placed  out  front  of  the  theatre  especially  for  the  occasion.  At 
the  time  the  story  appeared  we  had  no  picture  to  use  with  it. 
but  Earle  has  been  kind  enough  to  procure  one  for  us  and  if 
you'll  look  at  it  you  will  see  what  an  effective  flash  it  made. 
This  angle,  was  also  used  to  show  the  residents  of  the  town 
that  the  Ritz  endeavored 'to  give  them  nothing  but  the  latest 
and  best. 

Another  angle  that  Earle  uses  often  is  his  flivver  ballyhoo 


which  plugs  the  coming  attractions  at  the  Ritz.  Th;s  flivver 
has  the  back  knocked  off  and  a  box,  holding  three  one  sheets 
is  used  to  plug  the  week's  attractions.  The  car  is  painted  in 
white  and  a  picture  of  a  man  in  a  plug  hat  and  wearing  a 
monocle,  painted  on  the  sides  of  the  car  is  used  as  an  institu- 
tional plug.  The  ballyhoo  is  well  known  in  Athens  and  the 
neighboring  towns  and  its  appearance  is  always  greeted  with 
interest.  While  we  are  about  it,  we'd  like  to  say  a  couple  of 
words  or  so  on  the  newspaper  advertising  that  Earle  is  turning 
out  on  his  new  policy.  By  the  use  of  mats  and  attractive  copy 
he  manages  to  create  ads  that  would  sell  in  any  town  and  we 
know  he'll  be  fashioning  bigger  and  better  ads.     Right,  Earle? 


"The  Showman's 
Calendar  " 

AN  EXCLUSIVE  CLUB  FEATURE 


Check  up  on  these  dates  each  week  and  see  how 
you  can  turn  them  into  "money  dates"  for  your 
theatre. 

JULY 

July  18th  America's  Successful  Counter-at- 

tack at  Chateau  Thierry. 

July  21st  Battle  of  Bull  Run— 1861. 

July  24th  Pioneer  Day— Utah. 

July  25th  Occupation  Day  (Porto  Rico). 

July  27th  Dr.    Barbosa's    Birthday    (Porto 

Rico). 

July  27th  Wireless  between  Japan  and 

United  States— 1915 

July  31st  Lafavette  arrives  from  France — 

1777 

These  are  good  months  to  promote  "Rainy  Day 
Klubs"  and  other  kiddie  gags! 

AUGUST 

Aug.  1st  Beginning  of  World  War — 1914. 

Colorado  Day  (Colorado). 
Aug.  2nd  President  Harding's  Death— 1923. 

Birthdav    of    Queen    Mother 
(D.  E.  I.). 

Aug.  4th  Civic  Holiday. 

King's  Birthday  (S.W.  Africa). 

Aug.  11th  Fulton's  First  Voyage  in  America 

—1807. 
Aug.  13th  Occupation  Day  (Philippines). 

Aug.  15th  Panama  Canal  Opened  (1914). 

Can  you  tie  any  of  the  above  events  into  your 
theatre's  activities? 

And  don't  overlook  the  many  local  events  that 
are  constantly  turning  up  right  in  your  own  town, 
county  or  state. 


Keep  an  eye  on 
Calendar"   for    an 

future  holidays  and  events. 


"The   Showman's 
advance   tip   on 


9(5 


Motion   Picture    News 


July  12,  1930 


MANAGE!?!'  IROUND  TABLE  CLUB 


W  HIT  BECK'S       ADVERTISING     SKILL 


Remember  Whitbeck's  "Ace"  advertising  on  "King 
of  Jazz"  and  "All  Quiet  on  the  Western  Front"? 
Then  surely  you  know  what  a  tremendous  human 
interest  wallop  they  packed.  We  want  to  state  right 
here  and  now  that  if  it  is  at  all  possible,  Whitbeck 


has  outdone  himself  in  these  few  samples  of  his 
latest  campaigns.  There's  no  getting  away  from 
the  fact  that  these  ads  have  the  "goods".  And  the 
kind  of  "goods"  that  a  twentieth  century  show 
merchandiser  cries  for. 


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foe*    of    ht*     molti     him     your     friend 

"THE  BIG  HOUSE" 

:;itiii:iM«N 

HOUSE  I       BIG 


July  12,  1930 


Motion   Picture    News 


97 


■  MANACE-I?r  KCUND  TABLE  CLUB 


AGAIN      RATES      COMMENDATION! 


We  won't  pass  any  other  comment,  at  this  time, 
on  them — you're  all  showmen  and  you  know  the 
real  McCoy  when  you  see  it.  And  when  you  start 
picking  out  the  highspots  in  the  layouts,  don't  for- 
get  to  give  due  credit   to  Frank   Whitbeck  and 


Pete  Smith,  director  of  publicity  for  Metro  at 
Culver  City,  as  well  as  Sam  Liles,  chief  artist 
at  the  Fox  West  Coast  offices,  whose  valuable 
suggestions  helped  make  possible  the  perfect 
work. 


Garbo 


(^OW- 


nee 

Im  mm.,  Aa 


r  -j. 


Romance 


rki.  ..  iU  ...«...». 

GRETA 

GARBO 


he  Legion  oftheDamned 
Were  They 


A  milfioi  men  call  tK«ir  cruel  home..The  Big  Hou*o.     B*h,nd  impiuiv*  wall*  weird  thing* 

hapeer     .riot  ilumb*ri..piuioni  ieeth..hata  lurk.  around  every  corner .  .ambition  wither*. .hop* 

die*..here*nd  there  lev*  l.9ht,  ■  lonely  corner.. *ob.  trouble  the  night.. eraiy  laughter  dr. ft. 
down  dark  (orr.dori.th*  Legion  of  the  Damned  ere  they..de*per*te  men.,  cunning.,  cruel.  • 
ichemin9...life  reel*  peit  them  in  e  crety  mirror..Her*  in  "The  Big  Heute"  the  brave..the 
craven. .the  *trong..the  weak. .have  one  dream. .freedom. 


THE  BIG  HOUSE"  *eething  cauldron  of  emotion.  .bitt*r..loving..heting..  men  (train 
egaimt  their  bond*..Without  understanding. .they  become  a  dangerou*  horde.. ready  to  bunt 
through  the  prlion  wall*  to  iweep  down..on  YOU  A  million  men  curse  the  word*. .The  Big 
Houie."  A  million  women. .out. id.  thoie  ttarb  wallt..mourn  their  living  dead  within. .Mother* 
..*weetheart*..wivet..daughter*.. praying  for  the  redemption  of  the  men  In  The  Big  Houte," 
men  made  into  dangerou*  creature*  whote  life  petternt  are  woven.. in  the  night.  Piercing 
the  weird  *h*dow*  of  The  Big  How*e"..and  blaiing  into  the  aoul  of  4  man  forgotten. .come* 
the  love  of  a  beeutiful  woman. .hope  i*  born  anew..*  flower  of  romance  bloom*  in  lonely 
darknet*.. reaching  for  the  light  of..under*tending. 


"The  big  house- ;. 

your  heart. .your  imagination  i 


picture  tuch  aa  you  heve  never  *e*n..a  drama  that  tear*  at 
•  tunned. .your  faith  in  humanity  i*  *hatt*red..you  can  hardly 
believe  your  eye*  and  ear*. .your  toul  respond*.. your  reaton  totter*. .Your  wonder  about  priion 
break*. .and  riot*..i*  *ati*fied..NOW  you  underttand.  Here  i*  the  full  mi**ion  of  the  talking 
*cr*en..not  a  preachment. .not  propaganda. .but  a  ma*»ive..*en*atfonel..heert  gripping  itory.. 
beautifully  played  by..Che*ter  Morr!*.. Robert  Montgomery. .Wallace  Beery.. Leila  Hyamt 
..Uwi*  Stone.. end  five  thoutand  otnen.-iupremely  directed  by  George  Hill. .magnificently 
produced   by  Metr»*Goldwyn-Mayer. 


MARK  WHAT  WE  TELL  YOU  THE  BIG  HOUSE"  WILL  BE  A  SENSATION! 


Stery   and  Jwlognt   hy 

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FarmUm  mmd  Mt'fn 
FUtrn 


STARTS      TODAY 

-£  It  IT  I?  It  ION 

DOORS  OPEN  AT  II  A.M POPULAR   PRICES 


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CaIBO     U.....I.J   .-  -h. 

■   ton  itory        imltf  »» 
rh*  pwfiuw  ol  armory  t 


Garbo  theQJdm 

DIVINE  GARBO 


Shmance. 


GRETA 

(.ARBO 


GARBO 


c/^gmance 


98 


Motion    Picture    News 


July  12,  1930 


MANACf  RJT-  KOUND  TABLE  CLUE 


A  Pen  Portrait  of 
FRANK  WHITBECK 

by  Sidney  Larschan, 

Manager,  Meserole  Theatre,  Brooklyn,  N.  Y. 

A  man  in  every  sense  of  the  word.  Very 
modest.  Has  won  success  in  a  style  of  work 
that  keeps  him  on  the  jump.  Hates  to  have 
his  picture  taken.  Is  soft  spoken  and 
chooses  his  words  carefully.  Reserved 
almost  to  the  point  of  coldness.  Dresses 
conventionally.  Tackles  every  task  with 
the  zeal  of  a  Roman  warrior.  Enjoys  the 
distinction  of  being  the  first  press  agent  to 
land  a  story  in  serial  form  on  the  front 
pages  of  the  New  York  Evening  Journal. 
The  story  was  Laura  Jean  Libby's  "Parted 
on  her  Bridal  Tour." 

Headed  the  "Busy  Izzy"  company  for 
years.  George  Sidney  was  one  of  the  com- 
pany's stars.  Piloted  Cecil  Spooner,  Harry 
Blaney  and  a  number  of  other  old  timers. 
Has  a  powerful  personality.  Is  well  liked 
by  every  man  on  the  Fox  West  Coast  pay- 
roll.   One  of  the  finest  men  I  have  ever  met. 


Step  up  and  meet  our  latest 
Credgh  Enrolls  In  "ember  from  South  Africa  H. 
_,,     -  °TT        tt     j  t  "■  Creagh,  who  manages  the 

Club;  rlaS  rlad  Lots       Empire    Theatre    and    Town' 

OfShowExperience     jffcSSLjLSSta 

— — membership    in    the    Club    by 

Jack  Stodel  and  when  Jack  proposes  a  showman  for  our  or- 
ganization we  know  that  we  have  acquired  a  member  who  will 
be  very  active. 

Creagh  has  been  in  the  show  game  for  a  great  many  years, 
and  though  he  originally  started  out  to  be  a  journalist,  he  found 
the  lure  of  our  racket  to  be  too  appealing 
and  he  deserted  the  newspaper  game  for 
the  show  business.  From  his  many  expe- 
riences we  learn  that  his  first  assignment 
was  working  with  a  circus.  From  the  "Big 
Tent"  outfit  he  hooked  up  with  the  legit 
and  blossomed  forth  as  an  advance  agent 
and  publicity  man,  where  he  remained  until 
the  movies  appeared  on  the  horizon. 

Realizing  the  possibilities  of  the  cinema, 
he  went  to  work  for  African  Theatres,  Ltd., 
and  for  the  past  sixteen  years  has  been  han- 
dling their  houses.    He  has  been  in  charge 
of  the  Boksburg,  Jeppestown,  Benoni,  Kim- 
berly,    Uitenhage,    Port    Elizabeth,    Durban 
and  Kroonstad  houses.    He  spent  a  number 
of  years  in  military  service  and  this  training 
has  stood   him  in   good  stead  in   the  show 
business.     From   what   we   understand,   one 
of  his  pet  hobbies  is  work.    And  more  work.    The  local  news- 
paper is  high  in  its  praise  of  Creagh  and  when  a  showman  can 
get  breaks  like  that,  then  he  must  know  his  business. 

^  We  want  to  welcome  him  into  the  ranks  of  the  Round  Table 
Club  and  we  feel  sure  that  he  is  going  to  keep  right  up  with 
the  leaders  of  the  South  African  showmen.  And  incidentally. 
that  photo  of  him,  which  we  are  printing,  appeared  in  the  local 
paper  together  with  a  corking  story  on  Creagh's  work,  which 
touched  upon  his  many  capabilities. 


The  "Gay  Nineties"  in  par- 
"T?1rn-r»rlr»"»-<i     fiivl"       a^e  was  tne  medium  used  by 

riuruuura    vjin         Tom   Kane    manager  of  the 

(jrOt     Loads     Of     At-       Sequoia  Theatre  in   Redwood 

tention  From  Kane    g£od^f°3S»,0^g  35 

Tom  stages  a  parade  it's  sure 

to  be  something  that  will  afford  an  occasion  for  stunts  that  will 
be  out  of  the  ordinary.  And  was  his  parade  out  of  the  ordinary? 
We'll  say  so. 

To  plug  the  parade,  a  special  co-operative  ad  promoted  from 
the  local  dealers  was  placed  in  the  newspaper.  The  ad  invited 
anyone  possessing  relics  of  the  olden  days  to  participate.  Front 
page  stories  were  run  in  the  newspaper  for  four  days  preced- 
ing the  affair  and  this  was  one  of  the  best  mediums  to  start 
them  talking  about  it. 

On  the  day  of  the  parade  a  State  traffic  officer  was  on  hand 
to  lead  it.  Four  Redwood  city  police  officers  assisted  him  and 
preceded  by  a  man  on  a  high  bicycle  the  procession  started 
out.  What  a  parade.  A  tandem  manned  by  two  ushers,  one 
of  them  dressed  as  a  girl  lurched  crazily  here  and  there.  When 
the  man  in  front  would  pedal,  the  man  in  back  would  shoot 
the  vehicle  in  reverse.  It  was  a  case  of  stop  and  go.  The 
persons  lining  the  street  roared  with  laughter.  The  tandem 
passed  along  and  into  view  came  forty  bicycles.  What  sizes! 
What  shapes!  A  velocipide  of  other  days,  under  the  guidance 
of  a  peppy  collegian  of  to-day  was  put  through  paces  the  like 
of  which  it  had  never  expected  to  feel.  Its  staid  old  spokes 
quivered  with  indignation,  and  the  wheels  (ah,  were  they  angry) 
Boop-poop  and  then  bop.  Down  went  rider  and  bicycle.  The 
velocipede  had  signed  its  own  ticket  to  the  ash  heap.  One  way, 
no  return  and  no  rebates. 

Then  came  the  automobiles.  They  still  don't  know  how.  A 
Ford  of  the  first  water,  example  of  the  days  when  speed  was 
reckoned  by  the  rapidity  with  which  cows  were  passed,  wabbled 
along,  chugging  and  churning  under  its  own  power;  while  the 
driver,  hands  gripped  tightly  to  the  wheel,  stared  straight  ahead, 
heedless  of  the  crowd  lining  the  curb.  His  was  a  perilous  posi- 
tion. A  slight  misstep  and  Henry  the  First  would  be  doomed ; 
sentenced  to  an  inglorious  ending  in  the  city  dump.  That 
would  never  do.  The  old  Flivver  raised  its  brass  brow,  and 
emitting  a  few  cheeps,  due  to  lack  of  water,  crawled  along  with 
the  rest  of  the  relics  included  in  the  procession  of  yesteryear 

Then  along  came  to-day's  cars.  Shiny,  sleek  examples  of 
automotive  craftsmanship.  Artistry  in  the  highest  degree.  The 
smooth  running  eight  cylinder  motors  emitted  a  gentle  purr 
as  they  glided  along,  close  in  the  wake  of  the  battered,  time 
worn,  relics.  Gasps  of  admiration  greeted  their  appearance. 
The  lookerson  were  not  immune  to  expressing  admiration. 
They  saw  progress  and  realized  that  they  were  living  in  a 
progressive  nation.  A  moment  later  and  the  parade  had  passed 
on.  Showmanship  had  had  opportunity  to  prove  its  power  and 
it  had  not  failed.  Four  hours  later  the  standees  in  the  back  of 
the  Sequoia  were  proof  enough  that  Tom  Kane  knew  what  he 
was  doing  when  he  engineered  the  stunt,  and  as  the  picture 
unreeled  and  they  saw  on  the  screen,  what  they  had  witnessed 
early  in  the  afternoon,  the  murmurings  in  the  theatre  bore 
testimony  once  more  to  the  stunt's  effectiveness. 

Staging  parades  isn't  all  that  Tom  is  doing  either.  He  visits 
the  nearby  towns  and  makes  speeches  plugging  the  shows  at  his 
house,  conducts  a  war  against  Daylight  Saving  Time,  talks  be- 
fore various  American  Legion  branches,  and  does  a  good  deal 
of  radio  broadcasting.  He  has  been  hitting  the  old  apple  right 
on  the  nose  ever  since  he  has  been  at  the  Sequoia  and  if  drop- 
ping them  into  the  right  field  bleachers  was  reckoned  accord- 
ing to  the  way  the  Babe  hits  them,  Tom  would  be  leading  the 
league.  But  all  kidding  aside,  he  sure  is  leading  his  league  in 
showmanship  and  if  you'll  keep  your  eye  on  him  we  can  promise 
you  some  more  slants. 


ALWAYS 

WEAR 


YOUR 

CLUB 


PIN 


July  12.  1930 


Motion   Picture    News 


99 


MANAcercr  round,  table-,  club 


Leighton  Promoted 
A  'Shop  in  Hoboken' 
Week  That  Clicked 


The  reason  for  all  the  smoke 
drifting  over  from  the  Jersey 
shore  became  apparent  when 
we  learned  that  Bert  Leigh- 
ton,  manager  of  the  Fabian 
Theatre  in  Hoboken,  had  gone 
on  the  "war  path"  and  engi- 
neered a  mammoth  "Shop  in  Hoboken"  campaign  in  conjunc- 
tion with  the  merchants  of  the  city. 

When  he  heard  of  the  plans  of  the  Hoboken's  Business 
Men's  Association  to  inaugurate  a  city-wide  sales  stimulation 
campaign,  he  promptly  offered  his  theatre  and  cooperation  in 
putting  the  campaign  across,  and  volunteered  the  use  of  his 
theatre  to  the  association. 

As  the  stunt  worked  out,  it  was  arranged  that  all  of  the 
merchants  tying  up  with  the  association  would  give  out  prizes 
of  a  value  not  less  than  $10  each — to  be  displayed  in  the 
Fabian  Theatre.  In  order  to  win  the  donations,  which  were  to 
be  distributed  on  a  corresponding  number  basis,  individuals 
had  to  go  to  the  stores  to  get  the  coupons,  which  were  signed 
and  then  brought  to  the  Fabian  and  dropped  into  sealed  boxes 
in  the  lobby. 

The  gifts  were  open  for  inspection  to  any  one  without  cost 
for  an  hour  and  a  half  every  day  before  the  theatre  opened. 
The  display  in  the  lobby  proved  to  be  extremely  attractive 
and  interesting,  and  stimulated  interest  in  the  campaign.  Hun- 
dreds of  stores  throughout  Hoboken  carried  special  window 
displays  for  the  duration  of  the  campaign  and  all  of  them  con- 
tained cards  urging  customers  and  passersby  to  go  to  the 
Fabian  to  see  the  display  in  the  lobby  and  the  show  there. 
Two  streets  leading  to  the  theatre  were  decorated  by  the  Mer- 
chants' Association  with  banners,  lights  and  special  displays 
that  made  them  look  like  a  Mardi  Gras.  The  newspapers  in 
the  territory  gave  over  columns  upon  columns  of  space  in  the 
news  section  of  the  paper  as  well  as  the  theatrical  sections. 
Five  full  pages  of  advertising  were  promoted  by  Leighton 
from  the  merchants.  Every  conceivable  angle  of  the  campaign 
was  tied  up.  In  addition  to  its  effect  as  a  box  office  stimulant, 
the  amount  of  goodwill  garnered  from  the  angles  was  plenty. 

The  night  for  the  final  awards  to  be  given  away  found  an 
imposing  array  of  city  officials  and  business  men  confronting  a 
huge  capacity  audience  from  the  stage  of  the  Fabian.  Box 
office  receipts  were  almost  100%  above  normal  for  the  night  of 
the  give-away. 

With  everything  covered  so  completely  there  was  no  ques- 
tion but  that  the  event  would  prove  profitable  for  everybody 
concerned  and  it  did  just  that.  As  we  have  pointed  out  in  past 
issues  of  the  Managers'  Round  Table  Club,  these  "Shop  Where 
You  Live"  weeks  are  corking  good-will  and  business  builders 
for  every  one  participating  in  them  and  we  are  glad  to  note  that 


THE 

MANAGERS'  ROUND  TABLE  CLUB 

ADVOCATES 

A    DAY    OFF 

EVERY  WEEK  OF  THE  YEAR 
FOR  THE 

HOUSE     MANAGER 

AND  A  VACATION 
DURING  THE  SUMMER 


WITHOUT  A  LITTLE  RELAXATION 
A  MAN  IS  BOUND  TO  GET  RUSTY 


Bert  has  taken  advantage  of  the  opportunity  and  put  one  over 
to  excellent  results.  When  he  engineers  stunts  of  this  sort  Bert 
can  be  depended  on  to  pass  them  along  to  his  fellow  members 
in  the  Club.  So  we  look  towards  hearing  some  more  of  his 
work  in  the  very  near  future. 


Forrester  Added 
Some  Fine  Touches 
To    Merchandising 


A  couple  of  laugh  gags,  in 
addition  to  his  regular  mer- 
chandising at  the  World  The- 
atre in  Kearney,  Nebraska, 
were  used  by  E.  Forrester,  the 
manager  to  put  "Caught 
Short"  across  for  a  new  box- 
office  high  which  rates  listing  on  any  showboard. 

In  addition  to  the  routine  newspaper  advertising  and  exten- 
sive country  billing,  1000  novel  heralds  were  distributed  at  the 
theatre  3  days  prior  to  the  showing  of  the  picture.  These 
heralds  consisted  of  two  beans  in  a  coin  envelope  on  which  was 
printed,  "Only  a  Scotchman  could  make  bean  soup  from  the 
contents  of  this  envelope"  and  copy  about  the  picture  "Caught 
Short"  followed. 

The  additional  stunts  created  a  great  deal  of  comment  in  the 
town  and  the  number  of  persons  laughing  at  the  kid  with  sus- 
penders showed  Forrester  that  he  had  picked  the  right  thing 
to  sell  his  picture  with.  As  a  good  many  of  our  live-wires  are 
located  around  Forresters'  district,  we  feel  that  he  is  going  to 
shoot  us  in  some  more  of  his  work. 


Here's  How! 


to  revive  that  "ILL"  Box  Office 
on  one  of  those  OFF  NIGHTS 


GIVE  THEM 

MOVIE  STAR  PHOTOS 

and  watch  them  come  back  for  more. 

For  $3.38  You  Can  Give  Away  500  Pictures 

More  than  100  theatres  that  started 
giving     these    pictures    away     five 
■     weeks  ago  are  now  using  them  two 
and  three  nights  each  week. 

ASK  US  ALL  ABOUT  IT 

We'll  send  you   samples — and  all   the  dope. 

THE    VITAPRINT  CO. 


/29  S.  WABASH  AVENUE 


CHICAGO,  ILL. 


100 


Motion    Picture    News 


July  12,  1930 


MANAGE!?!'  KOUND  TABLE  CLUB  If 

_ - .    __  KSKi * 


CIVIC     CONTACTS 

(From  Fox  West  Coast  "Now") 

By  GEORGE  F.  SHARP 
District  Manager,  Fresno,  Calif. 

In  plain  black  and  white,  our  good  friend  Mr.  Noah 
Webster  calls  prestige  "the  influence  based  on  past 
achievements."  Okay,  as  far  as  it  goes,  but  in  the  show 
business  we  should  define  prestige  as  "the  influence 
gained  by  past,  present  and  future  achievements." 

Prestige  is  attained  only  through  most  careful 
thought  and  planning,  earnest  endeavors  and  hard 
work.  It  is  not  developed  over  night,  but  is  the  result 
of  Weeks,  months  and  years  of  well-defined  efforts. 
However,  once  attained,  still  more  care  must  be  placed 
in  the  holding  and  increasing  of  that  prestige.  The  work 
of  years  can  be  spoiled  by  a  single  mistake  .  .  .  tracks 
that  can  sometimes  never  be  replaced.  All  of  which 
means  .  .  .  that  every  Fox  West  Coast  theatre  manager 
and  attache  must  always  be  "on  the  toes."  The  well 
directed  blows  are  the  ones  that  bring  the  real  results. 

The  Fox  West  Coast  theatre  must  be  a  dominant  part 
of  the  civic  activities  of  your  city.  The  local  manager 
(with  the  guidance  of  his  division  manager)  must  keep 
his  fingers  on  the  pulse  of  the  city's  desires,  and  must 
always  anticipate  and  shape  the  economic  and  soda" 
trends  which  might  vitally  affect  the  theatre  and  mo- 
tion picture  industry. 

A  theatre  manager  should  cultivate  the  families  .  .  . 
play  up  to  the  children  .  .  .  always  keep  a  warm  atmos- 
phere of  welcome  around  the  theatre.  Let  the  patrons 
know  that  it  is  their  theatre,  and  that  the  entertain- 
ment is  being  offered  especially  for  them.  Make  all  of 
your  patrons  your  friends  .  .  .  the  theatre's  friends. 

Pay  close  attention  to  the  different  civic  organiza- 
tions, Federated  Women's  Clubs,  P.  T.  A.,  Church  Fed- 
eration, Y.  M.  C.  A.,  Y.  W.  C.  A.,  Salvation  Army,  etc., 
and  have  them  all  look  to  you  .  .  .  want  you!  Remem- 
ber, the  United  States  government  insisted  on  the 
theatres  operating  during  the  World  War  .  .  .  and  for 
a  good  reason.  .  .  .  The  right  program  can  make  your 
theatre  a  civic  organization. 


Talk  about  showman  breaks 

and  alertness  to  cashing  in  on 

them.  In  a  good  many  months 

we   haven't   come   across    one 

like  this  that  George  D.  Bick- 

ford,     manager     of     the     Des 

Moines     Theatre     in     Des 

Moines,  la.,  got  on  "Paramount  on  Parade,"  when  he  found 

that  the  film  had  been  booked  in  at  the  same  time  that  Drake 

University  was  holding  its  annual  parade. 


University  Tie-Up 
Proved  A  Break  For 
George  D.  Bickford 


The  occasion  of  the  parade  was  the  opening  day  of  the  Drake 
University  relay  and  field  events  which  are  attended  by  prac- 
tically every  college  in  the  West.  And  incidentally,  the  picture 
opened  on  the  same  day  as  the  Drake  relays. 

The  parade,  as  the  photo  shows,  consisted  of  a  motorcycle 
police  escort,  the   Drake  band,  the   Mayor  and  City  officials, 


entire  usher  staff  from  local  Publix  houses,  two  25-foot  banners 
carried  by  the  ushers,  auto  with  Paramount  Theatre  orchestra, 
etc. 

Twenty  of  the  autos  in  the  procession  were  bannered  with 
signs  pertaining  to  the  picture  as  well  as  having  stickers  pasted 
on  their  windshields  and  glasses. 

Bickford  also  sold  an  idea  to  a  popcorn  concessionaire  at  the 
track  meet  to  paste  labels  on  all  his  popcorn  packages.  Copy 
on  these  labels  read,  "As  you  enjoy  this  so  will  you  enjoy  the 
P.  O.  P.  Party— PARAMOUNT  ON  PARADE— Des  Moines 
Theatre  Now!    Come  to  the  Party  of  the  Stars." 

1325  cards  greeted  people  in  the  hotels  as  they  arose  in  the 
morning.  Copy  on  these  cards  read,  "Good  Morning!  To 
make  your  stay  more  pleasant  we  suggest  that  you  attend  the 
'P.O. P.'  Party,  the  Party  of  the  Stars— 'PARAMOUNT  ON 
PARADE'  at  the  Des  Moines  Theatre,  beginning  today."  These 
cards  were  slipped  under  the  doors  bright  and  early  in  the 
morning. 

Another  angle  that  went 
over  very  well  was  the 
stunt  he  pulled  of  having 
Clara  Bow  send  a  telegram 
to  him  commending  the 
picture.  He  took  the  tele- 
gram and  made  fifty  giant 
enlargements  of  it  which 
were  placed  in  prominent 
spots  about  the  town  to 
good  results.  Incidentally, 
that  little  photo  we  are 
showing  with  this  article  is 
intended  to  give  you  a  line 
on  how  he  arranges  win- 
dow displays  and  this  es- 
pecial one  on  "Mammy" 
from  what  we  understand 
had  been  walking  into  the 

store,  buying  the  special  "Mammy"  bow  tie  and  then  going  over 
to  the  theatre.  Which,  if  we  may  state  it,  without  handing  out 
personal  bouquets,   is  showmanship. 

Listen  George,  we've  been  waiting  quite  sometime  for  that 
picture  of  yours  and  though  it  doesn't  seem  possible  that  Uncle 
Sam  can  slip  up  on  his  mail  service,  still  we'd  like  to  remind  you 
again,  in  the  event  it  was  detoured,  how  about  a  picture  and  a 
little  dope  on  yourself  as  well  ? 


Summer  Season  Saw 
Stein  Selling  Show 
In  Fine  Fashion 


Another  showman  who  be- 
lieves in  taking  advantage  of 
seasonal  changes  is  Louis 
Stein,  manager  of  the  Ritz 
Theatre  in  Newark,  N.  J. 
With  the  coming  of  hot 
~         ~  — weather,  he  promoted  a  beau- 

tiful display  of  growing  plants  and  flowers  for  his  lobby  from 
the  local  florist  to  render  his  lobby  cool  and  comfortable.  In 
return  for  it  he  gave  the  florist  a  credit  line  in  the  program 
and  a  credit  line  in  the  lobby.  By  doing  this  he  was  enabled  to 
secure  a  couple  of  hundred  dollars'  worth  of  plants  at  no  cost 
whatsoever. 

In  much  the  same  fashion  he  tied  up  with  a  furniture  dealer 
for  a  complete,  luxurious  suite  of  summer  furniture  which  was 
placed  in  the  ladies'  rest  room.  As  the  furniture  was  made  of 
reed,  it  had  the  room  looking  cool  and  attractive  and  this  made 
a  big  hit  with  his  female  patrons.  In  return  for  this  he  per- 
mitted the  dealer  a  credit  line  in  the  advertising  and  in  the  rest 
room. 

Another  angle  that  he  pulled,  which  caused  a  lot  of  com- 
ment, was  a  June  Bride  week  in  which  he  announced  that  the 
theatre  would  give  away  vacuum  cleaners,  radios,  etc.,  as  pres- 
ents during  the  week  to  all  newly  weds.  The  gifts  were  pro- 
moted from  the  local  merchants  and  we  understand  that  a  good 
many  items  were  given  away.  From  these  few  stunts  you  can 
gather  that  this  showman  knows  his  business  and,  since  "he  does. 
we  know  that  he  will  want  to  be  represented  more  often  on  our 
pages  in  order  that  the  Club  might  see  what  else  he  is  doing  to 
boost  up  business.  So  listen,  Louis;  let's  have  some  dope  on 
yourself,  will  you,  so  that  we  can  pass  it  along  and  give  you  a 
regular  introduction? 


July  12,  1930 
§£8i 


Motion    P  i  c  t  u  r  e    N  e  w  s 


101 


IgMANACElRI    HOUND  TADLE  CLUBl 


Afay  Festival  Month 

Mat  F«ml  rf  pen  ■  tbc  r^aft  sf  •  ennemtrcted  rfort 

■nm  of  rwfT  Y*«4  cfeatn  id  M»j.  T»ftn*  »rul  3tn«mj  FirtJin* 
*•'.  krr  Uw  fin**  *  mcbtj  mdntiT  =»n  rrwm'-r 


As  we  swing  into  this  week's 

Shewell  Cashes   In     epditi°H  t°L,  thA  uM*TagT' 

r*  rrK-  ttt*    i  Round    Table    Club    the    idea 

Every      lime     With       comes  to  us  that  it  is  about 

NpwsnanprLflvnuts  time  to  Present  some  samples 
1>  e WSpaper  layouts       of     George     Shewell's     news- 

paper  advertising   and  we   go 

through  our  files  to  take  some  out.  These  files  of  ours,  con- 
taining newspaper  ads  from  all  over  the  globe  are  very  valuable 
to  us,  not  only  because  we  can  point  with  pride  to  what  the 
showmen  of  to-day  are  doing  and  the  progress  they  have  made 
over  the  men  of  yesterday  but  because  we  know  that  if  any  of 
our  members   feel  that  they  want  to   try  something  different 

in  their  ads  we  will  be  more  than 
glad  to  help  them  out  by  publish- 
ing any  sort  of  layout  they  may  de- 
sire, whether  it  be  dramatic  roman- 
tic, comic  or  novel. 

In  conjunction  with  his  features 
for  the  month  of  May  Shewell  also 
engineered  a  May  Festival  Cam- 
paign and  you  will  notice  the  unique 
way  he  advertised  it,  both  in  the 
special  and  the  regular  ads.  We 
would  like  to  point  out  to  you  the 
many  points  in  the  copy  that  he 
uses  in  order  to  sell  them  "locally" 
but  since  it  would  take  a  powerful 
magnifying  glass  to  enable  you  to 
read  every  line,  we  guess  it  will 
have  to  suffice  when  we  state  tha* 
he  refers  back  to  past  performances  of  the  stars,  etc. 

Some  showmen,  we  have  found  (though  it  may  be  due  to 
local  handicaps),  frequently  use  too  many  mats  and  not  enough 
copy  or  too  much  copy  and  not  enough  mats.  As  for  us,  we 
have  always  been  advocates  of  plenty  of  white  space,  working 
on  the  assumption 
that  it  is  a  sure 
means  of  attracting 
attention.  In  Shew- 
ell's ads  you  will 
notice  that  he  too, 
uses  plenty  of 
white  space  but 
breaks  up  his  copy 
with  attractive 
mats.  As  all  of 
these  ads  are  fine 
examples  of  lay- 
out we  will  not  at- 
tempt to  pick  out 
any  certain  one  and 
discourse  upon  it. 
All  we  have  to  say 
is  that  you  look 
them  over  careful- 
ly and  perhaps 
you'll    find    one    or 

two  slants  that  will  prove  what  you  have  been  looking  for. 
At  any  rate,  it  isn't  a  waste  of  time  to  look  them  over,  because 
we  know  that  you'll  take  pride  in  seeing  what  your  fellow 
members  are  doing  to  keep  this  organization  one  that  really 
boasts    "The    World's    Finest    Showmen!" 


ti&* 


JOHN  BOLES 


FJA13ND 


..  Helm 
. ,    TweKctrce* 
...     £\,^>~ Fred  Scon 
Richard  Carle  <"J^:::.'.z'i 


»-  £.  ltSKclk 


WELCOME,  WALTER! 

The  Managers'  Round  Table  Club  extends  a  wel- 
come to  Walter  Morris,  former  manager  of  various 
Publix  houses  down  Florida  way,  who  has  just 
been  shifted  by  his  organization  to  the  Mayfair 
Theatre  in  Asbury  Park,  N.  J. 

Walter's  peppy  work  has  been  the  subject  of 
many  interesting  items  on  the  Club  pages  and  we 
are  sure  that  his  work  at  the  New  Jersey  summer 
resort  will  prove  as  interesting. 


GOOD-WILL?  TRY  THIS! 

Here's  a  plan  that  is  clicking  so  well  out  in  the 
Middle  West  that  we  decided  to  pass  it  along  to 
you  in  the  event  that  it  will  fit  your  town  or  city. 

A  group  of  business  men  get  together  and 
arrange  to  have  specially  conducted  tours  to  their 
establishments.  For  instance,  the  presidents  of  the 
Bee  Jac  chewing  gum  company  will  invite  a  bunch 
of  local  kids,  ages  ranging  from  9  to  16,  to  wit- 
ness the  making  of  his  product,  etc.  The  trip  is 
generally  sponsored  by  the  local  "Y"  and  the 
newspapers  for  the  obvious  purpose  that  after  the 
kids  visit  the  factories  they  are  invited  to  take  a 
dip  in  the  "Y"  pool.  The  newspaper  furnishes  the 
free  publicity,  once  a  week,  on  the  trip.  Sometimes 
they  publish  squibs  during  the  week  on  the  next 
Week's  tour. 

Here's  the  showman  angle:  You  are  supposed 
to  visit  the  heads  of  the  various  organizations 
and  secure  their  co-operation.  Make  up  a  regular 
schedule  for  the  visits.  These  tours  can  take  place 
in  the  summer  as  well  as  during  school  times. 
Place  a  one-sheet  in  your  lobby  or  use  a  trailer 
to  plug  each  weekly  tour,  and  remember  to  include 
your  own  house  in  the  tours.  There  are  plenty 
more  angles  that  can  be  worked  out  in  connection 
with  this  one  and  if  you'll  start  to  dope  them  out 
they  should  be  productive  of  a  lot  of  added  busi- 
ness and  good-will  for  you. 


Good  Showmanship 
Is  Being  Displayed 
By    Don    Davidson 


"The  Locked  Door"  was 
opened  wide  to  publicity  when 
D.  W.  Davidson,  Manager  of 
the  Miller  Theatre  in  Manhat- 
tan, Kansas,  set  out  to  put  the 
picture  across. 

~  "^ —^^^  He  tied  up  with  one  of  the 

biggest  hardware  stores  in  town  and  arranged  for  a  window- 
display  that  was  a  corker.  In  the  window  of  the  store  he 
placed  a  large  key  that  measured  over  ten  feet  in  length.  The 
key  carried  cards,  stills  and  other  data  on  the  picture  and  was 
suspended  from  the  ceiling  by  fine  wires.  The  rest  of  the  space 
was  devoted  to  a  massive  heap  of  locks  and  keys. 

He  next  placed  a  full  sized  panelled  door,  in  a  frame  outside 
the  store.  A  man  was  detailed  to  stand  at  the  door  and  invite 
all  passersby  to  try  and  open  it  with  any  of  the  seven  hundred 
keys  that  were  placed  on  a  nearby  table.  A  sign  read:  Try 
your  luck,  open  "The  Locked  Door"  to  the  finest  mystery  pic- 
ture of  the  year.  Free  tickets  were  given  to  those  opening  the 
door.  On  the  first  day  of  the  stunt  hundreds  of  people  took 
part  in  it  and  the  picture  received  some  valuable  word-of- 
mouth  publicity,  that  helped  to  put  it  over  to  fine  box-office 
receipts. 

Another  stunt  that  met  with  immediate  approval  in  the  town 
was  the  gag  he  pulled  for  "Gold  Diggers  of  Broadway."  Sev- 
enty-five real  bricks,  painted  with  bronze  color  were  hidden 
about  the  various  poster  sheet  stands  used  to  plug  the  theatre 
attractions.  The  bricks  were  lettered :  "Admit  One  to  see  "Gold 
Diggers  of  Broadway."  An  ad  was  run  informing  the  local 
residents  that  they  were  all  invited  to  participate  in  finding 
the  bricks,  and  also  gave  a  hint  that  they  were  near  the  bill- 
boards. There  was  a  concerted  rush  for  the  bill  boards  when 
the  paper  broke  with  the  announcement  and  the  value  of  the 
stunt  was  seen  in  the  fifty-five  bricks  that  were  returned  as 
well  as  in  the  additional  business  on  the  film. 

Thanks,  Don  for  passing  these  along  to  us  and  we  look  for- 
ward to  receive  the  pictures  of  those  snappy  fronts  you  are  so 
proud  of.  Let's  hear  from  you  real  soon.  These  are  the  kind 
of  showman  stunts  we  like  to  pass  along,  and  I  know  your 
brother  members  enjoy  reading  them. 


102 


Motion   Picture   News 


July  12,  1930 


SHOWMAN  TIPS! 
GEORGE  SHE  WELL  Says: 

"During  the  past  few  months  we  have  been  concen- 
trating on  tie-ups  with  our  local  merchants  which  in- 
clude a  window  display,  advertising  within  the  store 
and  newspaper  mention  of  the  picture,  theatre  and  play 
date,  in  return  for  some  form  of  advertising  of  their 
product  in  the  theatre. 

"Many  exhibitors  do  not  realize  the  importance  of 
this  kind  of  exploitation  to  the  theatre,  other  than  the 
fact  that  it  produces  immediate  results  at  the  box 
office.  In  every  instance  where  we  have  secured  a  win- 
dow that  was  attractive,  we  find  that  in  its  wake  we 
have  left  a  spirit  of  goodwill  toward  the  theatre  that 
is  far  above  any  money  value.  The  merchant  soon  begins 
to  regard  the  theatre  as  a  fellow  merchant;  civic  clubs, 
seeing  these  things,  talk  of  the  value  of  the  theatre  to 
the  community,  etc.  This  all  brings  about  a  force  that 
a  knocker  can  scarcely  overcome,  and  consequently  the 
boosters  are  far  in  the  majority." 

York,  Pa. 


Joe  Luntz  Speaks 
His  Mind  And  Tells 
Us  About  New  Plan 


"One  of  the  greatest  breaks 
I  have  ever  had  in  the  show 
game  came  my  way  the  other 
day  when  it  was  announced 
that  every  manager  of  a  Fox 
house  would  be  permitted  to 
^=^=^=i==:=;=;:==  take  care  of  his  own  adver- 
tising, publicity  and  exploitation. 

In  the  case  of  a  man  handling  a  theatre  in  a  small  town,  he 
could  ask  for  no  better  opportunity  than  that  of  doing  his 
advertising  and  publicity  unmolested.  There's  nothing  hard 
about  doing  it  if  you  know  what  your  patrons  want.  As  an 
example,  take  the  picture  "Her  Golden  Calf."  Sue  Carol,  the 
star,  doesn't  mean  a  thing  in  my  town,  but  El  Brendel,  the 
Swedish  comedian,  means  a  whole  lot.  He's  a  public  favorite 
as  a  comedian,  has  a  "rep"  as  a  vaudevillian  and  has  gone  over 
big  here  in  recent  pictures. 

Then  we  have  the  case  where  the  title  is  punk  and  the  star 
is  the  whole  show.  When  "Gold  Diggers  of  Broadway"  played 
my  house  I  found  that  Winnie  Lightner  knocked  them  for  a 
loop.  When  I  played  her  in  "She  Couldn't  Say  No"  you  can 
bank  on  it  that  every  one  in  the  town  knew  that  Winnie 
Lightner  was  back. 

In  my  community  one  of  the  biggest  mistakes  a  showman  can 
make  is  to  try  to  hand  his  patrons  something  they  don't  want. 
My  patrons  do  not  seem  to  like  the  sad  or  serious  stuff.  How- 
ever, with  a  little  doctoring  of  copy  here  and  there,  I  sold  them 
Madame  X"  and  Sarah  and  Son,"  proving  that  when  you  tack 
a  new  name  on  to  the  sob  stuff,  calling  it  a  tremendous  emo- 
tional story,  you  can  hand  it  to  them  and  they'll  eat  it  up.  The 
same  angle  goes  for  the  revues.  People  are  tired  of  them  and 
for  that  reason  I  try  to  sell  it  to  them  via  the  "musical  romance" 
or  "  million  dollar  spectacle"  angle  because  I  feel  that  it  is  what 
they  want. 

Another  most  important  part  of  any  showman's  merchandis- 
ing is  his  shorts.  They  can  make  and  break  shows.  They  have 
held  up  weak  pictures  and  made  strong  ones  stronger.  The 
favorites  of  my  patrons  are  the  "Mickey  Mouse,"  "Laurel  and 
Hardy"  and  Harry  Langdon  shorts,  and  believe  me  I  give  them 
plenty  of  space  on  every  piece  of  advertising  that  leaves  my 
office. 

I  find  that  to  get  the  most  out  of  a  press  sheet  you  have  to 
use  your  own  common  sense,  in  this  way:  modify  their  material 
to  suit  your  needs;  a  collection  of  glowing  descriptive  adjec- 
tives will  not  sell  your  show  if  you  know  that  a  simple  personal 
endorsement  means  more  to  your  patrons.  Read  the  trade  pa- 
pers, digesting  carefully  all  of  their  invaluable  showman  tips 
and  use  them  whenever  the  opportunity  presents  itself. 


On  your  newspaper  advertising,  when  you  make  "readers," 
be  careful  not  to  repeat  the  same  copy  in  several  local  papers. 
People  in  small  towns  read  them  all.  Vary  your  copy  as  well  as 
your  advertising  and  in  it  never  over-exaggerate  the  value  of 
the  pictures  by  painting  a  picture  that  seems  to  tell  your 
patrons  they  are  in  for  one  of  the  greatest  shows  of  the  year. 
Try,  instead,  to  describe  in  a  few  words  the  value  of  the  story, 
ability  of  the  stars,  the  quality  of  the  music.  Of  course,  this 
is  being  cited  by  me  as  my  own  case;  it  is  only  in  the  event 
that  some  of  my  brother  managers  may  be  in  the  same  position 
as  I  that  I  am  making  my  statements  emphatic.  One  of  the  best 
things  to  do  is  to  discover  a  new  selling  angle. 

The  public  of  today  demands  and  must  get  something  new  and 
different  in  every  picture,  and  if  the  producers  don't  put  it  in 
then  we,  as  showman,  have  to  try  to  sell  it  to  the  public  from  a 
different  slant.  I  hope  that  these  few  things  which  I  have  set 
forth  will  prove  to  be  of  some  value  to  the  Club,  and  if  any  one 
cares  to  discuss  any  of  the  slants  I  will  be  glad  to  correspond 
with  him." 


Community  Spirit 
Important  Factor 
In   Carroll's  Work 


Community  spirit  and  civic 
contacts  go  hand  in  hand  and 
when  a  showman  makes  use 
of  both  of  them  then  it's  a 
sure  thing  that  his  house  is 
going  to  be  one  of  the  sweet- 
=====^==  est  paying  propositions  in  the 
country.  Just  to  show  you  what  we  are  driving  at  we  are  go- 
ing to  give  you  an  account  of  what  Lew  Carroll,  manager  of 
the  Park  Theatre  in  Reading,  Pa.,  did  to  secure  lots  of  publicity 
and  good-will  from  his  local  newspaper. 

The  paper  was  sponsoring  a  project  to  secure  a  free  swim- 
ming pool  for  the  poor  kids  of  Reading  and  through  its  columns 
requested  contributions.  Lew  watched  the  stunt  with  interest 
and  he  noticed  that  the  quota  did  not  seem  up  to  par;  the 
paper  was  four  hundred  dollars  shy  of  the  required  amount. 
He  decided  that  he  could  do  something  to  secure  that  four 
hundred  dollars  for  them,  so  he  went  over  to  the  newspaper  of- 
fice and  laid  down  his  plan  before  them. 

Since  it  was  something  to  benefit  the  kids,  Lew  felt  that  they 
wouldn't  mind  spending  a  dime  to  come  in  and  see  a  special 
picture  he  planned  to  show  on  a  Saturday  morning.  The  news- 
paper editors  were  very  enthusiastic  over  the  idea  and  they 
got  behind  it  with  both  guns  smoking.  Front  page  space  was 
given  Lew's  plan  and  the  campaign  started.  A  special  box  was 
placed  on  the  front  page  every  day  for  a  week  and  a  half  with 
other  stories  being  carried  on  an  inner  page.  On  the  day  of 
the  special  showing  the  kids  jammed  the  theatre  and  all  of  the 
money  taken  in,  with  the  exception  of  the  operator's,  cashier's 
and  doorman's  pay  was  donated  to  the  fund  and  they  more 
than  made  the  mark.  The  local  exchange  co-operated  and  the 
picture  was  given  free  to  the  theatre. 

We  want  to  compliment  Lew  on  his  showmanship  and  his 
alterness  to  cash  in  on  this  angle,  and,  since  Lew  wouldn't  say 
it,  we  want  you  to  know  that  the  Managing  Editor  of  the  news- 
paper called  him  up  and  complimented  him  for  the  fine  com- 
munity spirit  he  showed.  And  when  a  showman  gets  those  kind 
of  compliments,  is  it  any  wonder  that  he  keeps  business  going 
great  ? 


JUST  A  THOUGHT! 

YOU   KNOW   IT'S  SUMMERTIME 

AND  A  COOLING  DRINK 

IS  APPRECIATED! 

THERE'S  MANY  A  MERCHANT  WOULD 

BE  GLAD  TO  TIE  UP  WITH  YOU 

IN  THE  DISPENSING  OF 

—  ICED  TEA  OR  COFFEE  — 

ARE    YOU    CASHING    IN    ON    IT    YET? 


July  12,  1930 


Motion   Picture   News 


103 


Bryan  And  Reed 
Were  Right  There 
At  House  Opening 


IlcNcUis-iEribunc' 


It  would  take  a  pretty  fast 

man  to  be  able  to  step  along 

with  "Bunny"  Bryan,  publicity 

director  for  the  Publix  houses 

in  Rhode  Island  and  southern 

Massachusetts,  due  to  the  fact 

=^^     that   he   is   continually   doing 

disappearing  acts,  ducking  out  of  this  town  and  bobbing  up 

in  that  one.   And  wherever  he  stops,  show  business  hums  and 

the  box-office  starts  to  sing  a  merry  tune. 

Just  a  short  while  ago  he  promoted  one  of  the  well  known 
popularity  contests.  He  sold  the  local  newspapers  on  the  plan 
and  they  agreed  to  print  coupons  as 
votes.  Stories  and  pictures  were  run  for  a 
stretch  of  four  weeks.  Votes  were  given 
with  every  theatre  ticket  and  the  ballot 
boxes  were  placed  in  the  theatre  lobby. 
The  wardrobe  for  the  winner  was  pro- 
moted from  local  merchants  in  return 
for  credit  lines.  Each  co-operating  mer- 
chant ran  ads  plugging  the  affair  and 
devoted  window  displays  to  it  also.  Lo- 
cal factories,  who  had  entries  in  the 
affair,  had  cards  posted  about  the  build- 
ing plugging  their  favorites. 

A  trip  to  New  York  was  given  the 
winner,  and,  accompanied  by  "Bunny,"  the  party  was  shown 
the  sights.  The  most  popular  girl  was  photographed  with 
"Buddy"  Rogers  and  the  picture  and  story  crashed  the  metro- 
politan dailies.  He  acted  as  correspondent  for  the  home  town 
dailies  and  wired  daily  stories  as  well  as  pictures  back  to  them. 

At  the  conclusion  of  the 
trip  every  one  returned 
home  happy  and  boost- 
ing the  Publix  houses, 
bringing  the  good  will 
stock  up  a  few  more 
points.  And  talking 
about  good  will,  "Bun- 
ny" has  another  one.  It 
is  his  custom,  when  in- 
vited to  dinners  to  make 
a  speech  on  "The  Old 
and  New  in  Show  Busi- 
ness," and  this  topic  is 
always  greeted  enthusi- 
astically, particularly 
since  his  years  in  the 
show  game  make  him 
fitted  for  a  discussion  of 
the  sort.  Another  stunt 
that  he  works  is  to  stop 
in  at  the  various  theatres 
from  time  to  time  and  make  three-minute  speeches  on  the  com- 
ing attractions,  an  idea  that  has  worked  to  good  advantage 
for  him. 

"Bunny's"  latest  achievement  was  his  handling  of  the  opening 
of  the  new  Paramount  theatre  in  Providence,  R.  I.  He  put  out 
a  campaign  that  was  a  corker.  A  day  after  he  arrived  in  town 
he  had  all  the  natives  talking  about  the 
theatre.  Every  available  medium  was 
used  to  make  the  opening  one  of  the 
most  spectacular  that  Providence  had 
ever  seen.  Just  in  order  that  you  may 
see  some  of  the  newspaper  publicity  he 
received  we  are  showing  the  front  page 
of  the  special  co-operative  section  that 
was  promoted  from  the  newspapers 
and  the  local  merchants.  The  inside 
pages  were  devoted  to  stories  on  the 
special  features  the  theatre  offered  and 
also  contained  publicity  on  the  coming 
attractions,  besides  running  a  number 
of  stories  introducing  the  people  of  Providence  to  the  various 
Publix  executives. 

And  listen!    We'd  like  you  to  meet  Edw.  L.  (Eddie)  Reed, 
manager  of  the  new  house.  We'll  have  some  more  to  say  about 


a 


yy 


THE  ORGAN  WIZARD 

Those  skeptics  who  still  doubt  the  value  of  an 
organ  plus  a  good  organist,  should  journey  to 
Loew's  175th  Street  Theatre  and  get  both  an  eye 
and  a  earful. 

William  Zuckerman,  better  known  as  "Singing 
Bill,"  has  been  at  that  house  a  short  time,  yet 
the  other  evening  he  let  them  have  a  specialty  in 
which  he  came  up  on  his  rising  console  dressed  in 
typical  prisoner's  regalia  and  gave  his  own  lyrics 
and  impressions  of  the  famous  "Prisoner's  Song". 

And  take  it  from  an  eye-witness,  the  cash  cus- 
tomers were  so  enthused  that  they  applauded 
throughout  the  trailers  which  followed  "Singing 
Bill's"  number. 

"Bill"  has  been  circulating  around  the  Loew  de 
luxers  here  in  New  York  and  judging  from  reports 
he  must  have  more  than  the  so-called  "it".  We'll 
be  seeing  him  some  more.  Just  an  idea  that  a 
brief  report  now  and  then  about  his  spepialties 
might  give  YOU  other  boys  something  to  work  in 
with  your  own  organ  numbers. 


this  showman  in  the  future  because  from  what  we  have  learned, 
regarding  his  ability  we  know  that  it  will  make  interesting 
reading.  (How  about  a  little  dope  on  your  career,  Eddie,  so 
that  we  can  make  it  a  regular  introduction?) 

Before  we  close  this  story  we'd  like  to  announce,  according 
to  information  we  have  on  hand  (through  Bunny's  kindness), 
that  Bill  Spragg  holds  the  position  of  district  manager  of  the 
North  Shore  District  and  Ed.  Cuddy,  recently  promoted,  di- 
vision manager.  Through  an  oversight  we  stated  that  Spragg 
was  manager  of  Woonsocket  Stadium  and  Cuddy  as  North 
Shore  District  manager.  So  we  hasten  to  correct  our  error. 
Sorry,  boys.  And  thanks,  Bunny,  for  keeping  us  posted  on  what 
you  and  the  live-wires  in  your  group  are  doing.  Let's  have 
some  more. 


Celebrating  "Warner  Fam- 
CipnrOp   DpIi'q    DiH       ilV    Month"    in    Steubenviile, 

vjeorge  ^eii»  ^/m  Qhio  .g  quite  an  event  for 
HlS  Part  To  Put  George  Delis,  manager  of  the 
FviTnilv  Mnnth  Ovpr      01ymPic  Theatre,  who  is  turn- 

r  amny  lvionin  uver    ing  out  some  great  stu,j  in 

order  to  get  some  institutional 

plugs  and  good-will  for  the  theatre  and  circuit. 

The  "Family  Month"  was  planned  so  as  to  include  a  number 
of  special  days  such  as  "Child  Day"  in  which  every  child  was 
admitted  to  see  the  show  free  providing  it  was  accompanied 
by  mother  or  father.  Another  novelty  was  "Pal  Day"  in  which 
two  persons  were  admitted  to  the  theatre  for  the  price  of  one 
admission.  The  specials  were  plugged  by  means  of  cards  which 
measured  5yi  by  4  inches  and  carried  copy  on  both  sides  re- 
lating to  the  picture  as  well  as  the  special  treat. 

A  special  teaser  herald  was  turned  out  by  Delis  for  "Mam- 
my" that  had  the  town  talking.  In  a  midget  envelope,  labeled 
"A  Great  Surprise  Is  Coming  Into  Your  Life,"  he  placed  a 
small  card  which  was  found,  when  the  envelope  was  opened, 
to  contain  a  plug  on  the  picture.  The  herald  was  very  attrac- 
tively made  up  in  blue  and  white  and  the  quick  distribution 
and  reception  of  them  showed  Delis  that  he  could  expect  a 
good  week  and  indeed  he  wasn't  disappointed.  He  also  pulled 
the  "New  Parking  Law"  gag  that  we  showed  in  our  pages  a 
short  time  ago.  The  words  "New  Parking  Law"  are  placed 
in  bold  type  at  the  head  or  side  of  the  herald  and  alongside 
or  under  them  in  small  type  is  contained  the  gag  lines  that  lead 
up  to  the  plug  on  the  picture. 

We  are  glad  to  note  that  Delis  is  continuing  the  fine  work 
he  has  been  doing  out  there  in  Steubenviile  and  we  are  sure 
that  he  is  going  to  keep  us  posted  on  his  future  work.  Right, 
George? 


104 


M  o  t  i  o  ii    P  i  c  t  u  r  e    N  e  w  s 


July  12,  1930 


MANAGED!'  KOIJND  TABLE  CLUB 


S.  R.  O.  Sign  Was 
Given  A  Dusting 
Due  To  Ray's  Gags 


Feeling  that  all  his  friends 
would  be  interested  in  know- 
ing what  else  he  is  doing  to 
sell  shows  in  St.  Louis,  we 
decided  to  pass  along  some 
further  accounts  of  the  show- 
==^=^=^=^  manlike  work  being  turned 
out  by  Ray  S.,  and  how  he  turns  them  out. 

Just  a  short  time  £go  we  gave  you  the  dope  on  what  he  did 
to  fake  a  front  page  story  on  the  leading  dailies  in  conjunction 
with  his  showing  of  "Ingagi."  From  what  we  now  learn  we 
understand  that  his  gag  proved  to  be  of  great  benefit  inasmuch 
as  the  attention  of  the  Mammalogical  Society  was  drawn  to  the 
picture  due  to  the  widespread  comment  it  has  occasioned  and 
the  innumerable  discussions  evoked  as  to  its  authenticity. 
Booking  was  cancelled  when  it  was  learned  that  the  specialists 
would  not  declare  the  film  a  true  record.  This  enabled  Ray  to 
get  in  some  more  front  page  publicity  as  the  local  papers  picked 
up  the  story  through  the  press  associations,  in  New  York. 

With  a  record  week  on  "Ingagi"  to  his  credit  he  decided  to 
repeat  on  "The  Cuckoos"  and  one  of  the  street  ballyhoos  he 
used  was  alone  enough  to  pack  them  in.     He  secured  a  1914 


CLUB 

EMBLEM 

PIN!!! 

IT  WILL  IDENTIFY  YOU  AMONG 
THE  WHOLE  SHOW  WORLD  AS  A 
MEMBER  OF  THIS  GREAT  ORGANI- 
ZATION AND  A  REAL  LIVE-WIRE 
SHOWMAN! 


This  is  the  actual  size  of  the  pin.  It  is  made 
of  rolled  gold  with  the  outer  circle  contain- 
ing a  blue  enamel  background  and  the  inner 
circle  an  orange  background.  The  wording 
is  in  gold  letters. 


Use 


Blank: 


Managers'  Round  Table  Club 
729  Seventh  Avenue,  New  York 

Kindly  send  me,  postpaid, Club  pins, 

for  which  I  enclose  payment  at  $1.00  per  pin. 

Name  of  Member 


Theatre 
Address 
City.... 


State. 


Ford  from  some  place.  The  flivver  was  all  smashed  up  and 
hardly  able  to  run  without  assistance.  He  painted  it  up  with 
crazy  sayings,  decorated  the  wheels  with  ribbons,  dressed  two 
men  up  to  represent  the  stars  in  the  film,  gave  them  cuckoo 
whistles  and  told  them  to  go  out  and  raise  the  deuce.  They 
did  plenty.  The  oil  can  banged  into  Cadillacs;  it  slammed  into 
trucks;  hit  poles;  went  backward  when  it  should  have  gone 
forward;  in  the  neighborhood  districts  it  was  mistaken  for  a 
D.S.C.  truck,  and  a  couple  of  persons  emptied  ashes  in  it;  six 
cows  were  so  scared  by  it  that  they  gave  sour  milk  for  two 
weeks;  three  drunkards  reformed;  mothers  hid  their  kids;  and 
the  lunatic  asylum  keepers,  armed  with  butterfly  nets  chased 
it — outside  of  that  it  received  no  attention. 

The  opening  day  of  the  film  proved  what  showmanship  can 
do  on  any  picture  for  the  crowds  were  lined  up  an  hour  before 
the  box-office  opening  and  the  S.R.O.  sign  was  on  display  all 
during  the  picture's  run.  Of  course,  since  Ray  is  one  of  our 
active  members  we  will  present  more  accounts  of  his  work  in 
the  near  future  and  before  closing  we  would  like  Walter  Nelson 
to  know  that  Ray  sends  his  regards  through  these  columns. 
Oak? 

A  couple  of  stunts  that  will 

Rosenberg  Passes     fit  *lmos*  anl  pictur<Lwere 

A  -  A      Jf  .  used  recently  by  Jack  Rosen- 

Along  A  Campaign  berg,  manager  of  the  Plaza 
Stunt     Of     Viilup       Theatre    in    San    Diego,    Cal., 

omiii    wi     vdiuc     and  since  we  think  they  will 

prove  of  value  to  his   fellow 

members  we  are  taking  this  time  to  pass  them  along. 

Through  a  tie-up  with  a  local  dry  goods  establishment  he 
secured  a  number  of  handkerchiefs  and  gave  them  away  in 
conjunction  with  his  showing  of  "Dumb-Bells  in  Ermine."  A 
sticker,  pasted  on  top  of  the  handkerchief,  plugged  the  film 
and  the  dealer.  Another  idea  that  helped  the  picture's  success 
a  lot  was  a  novelty  herald.  The  herald  measured  3*/2  by  8 
inches,  printed  in  black  on  green  stock.  It  was  doubled  over 
and  one  side  read,  "How  to  Live  On  the  Minimum  Wage — A 
Tip  for  the  Working  Girl  From  a  Dumb-Bell  in  Ermine."  A 
fashion  model  cut  also  adorned  the  page. 

Half  of  the  inside  page  contained  the  gag  and  read: 

How  to  Live  On  $16  a  Week 

BUDGET 

1.  Meals  and  Lodging  $11.00 

2.  Car  Fare  1.00 

3.  Clothing     2.40 

4.  Cosmetics    15 

5.  Miscellaneous 95 

6.  Savings 50 

SHORT    CUTS 

Run  into  your  boy  friend  on  HIS  way  to 
lunch. 

Three  in  a  room.  (Two  in  the  bed  and  one 
on  the  couch.) 

You're  safe  in  a  strange  machine  until  a 
half  hour  after  sunset. 

Do  without  stockings  —  regardless  of  the 
weather.    (You    can    get    warm    in    bed.) 

Watch  for  Bargain  Day  in  the  Bargain  Base- 
ment. 

Keep  in  touch  with  your  druggist.  He  gets 
lots    of   samples. 

Get  a  dime  bank  that  you  can't  open. 

The  rest  of  it,  under  a  head,  "How  to  Live  on  Less  Than  $16 
a  Week,"  carried  the  sales  talk  on  the  picture.  As  this  was 
the  first  time  these  stunts  had  ever  been  worked  in  the  city, 
they  went  over  to  great  success  and  since  they  met  with  al- 
most unanimous  success,  it  seems  to  us  that  Rosenberg  will 
use  them  again  in  the  future.  And,  by  the  way,  he  had  de- 
signed a  corner  block  for  eight  by  ten  stills  that  helps  him  to 
secure  window  tie-ups  easily.  In  fact,  the  stills  can  be  placed 
in  any  restaurants  or  soda  fountain  without  taking  up  a  lot 
of  room.  The  block  is  in  the  form  of  a  right  angle  triangle  and 
copy  on  whatever  picture  he  is  selling  is  imprinted  on  it.  The 
cost  of  printing  is  trifling  and  in  case  you'd  like  to  shift  your 
layouts  a  little  it  might  pay  you  to  give  these  a  try.  We  want 
to  thank  Jack  for  passing  these  along  and  hope  to  hear  from 
him  again  in  the  very  near  future. 


July  12,  1930 


Motion    Picture    News 


105 


MANAcercr  kcund  table  club  II 


Laurence  Keeps  On 
Giving  The  Capitol 
tital  Publicity 


Capi 


In  order  that  we  may  know 
he  is  hitting  on  all  four,  H.  L. 
Laurence,  manager  of  the 
Capitol  Theatre  in  Paris, 
Tenn.,  gives  us  a  line  on  the 
novelty  gags  he  has  been  us- 
^^^=^=^=i^^^^^=^=^^=  ing  to  keep  business  up  to  par. 
When  he  played  "Peacock  Alley"  he  decided  to  use  the  special 
excursion  ticket  stunt  as  a  plug  for  the  picture.  As  most  of 
our  members  know,  this  gag  consists  of  printing  up  a  herald 
in  the  form  of  a  transcontinental  railroad  ticket  and  enumerat- 
ing the  various  highlights  of  the  film.  The  stunt  met  with  im- 
mediate favor  in  Paris  and  nearly  every  herald  found  its  way 
into  the  homes  of  the  townspeople. 

He  combined  an  institutional  plug  with  a  plug  on  "Anna 
Christie"  by  printing  up  cards,  the  tops  of  which  was  made  in 
the  form  of  a  ruler.  The  copy  read:  "Here's  A  Good  Rule — 
Never  Miss  A  Show  At  The  Capitol,"  and  then  went  on  to  sell 
the  Garbo  film.  An  angle  that  made  a  big  hit  with  the  house- 
wives was  the  special  "Do  Away  With  Blue  Monday"  herald 
that  he  made  up.  We  have  shown  a  number  of  these  in  the 
past  but  we'll  attempt  to  describe  it  in  case  any  of  our  mem- 
bers have  not  as  yet  seen  it. 

It  is  printed  on  good  stock  manila  cardboard  and  measures 
3  by  10  inches.  The  heading  reads:  "Do  Away  With  Blue 
Monday!"  and  the  copy  underneath  states:  "Washday  begins 
with  the  first  insistent  tinkle  of  the  alarm  clock.  And  likely  as 
not,  we  have  not  seen  the  last  of  it  when  twilight  settles  down. 
An  aching  back,  tired  muscles,  frazzled  nerves,  a  topsy  turvy 
house — these  are  the  fruits  of  a  washday. 

The  present  day  laundry  offers  leisure  that  will  keep  you 
young-minded ;  fresh  and  radiant ;  gives  you  added  time  to  en- 
joy the  special  entertainments  offered  by  the  Capitol  Theatre — 
who  have  arranged  especially  interesting  and  entertaining  pro- 
grams during  the  month  of  June;  and  who  are  equipped  with 
the  Finest  Sound  Reproducing  Apparatus  to  present  them  in 
a  perfect  manner."  Underneath  this  copy  in  bold  type  "Visit 
The  Capitol  Theatre  Every  Monday,"  was  placed.  The  rest  of 
the  herald  listed  the  Monday  attractions  and  on  the  bottom  of 
the  card  a  "Special  Inducement  Coupon"  was  printed.  The 
coupon  entitled  the  bearer  to  receive  one  free  ticket  with  each 
paid  admission  for  the  Monday  Matinee  Only. 

Here's  another  one  that  you  can  cash  in  on  and  if  you  have 
a  laundry  in  your  town  or  city  we  believe  that  you  can  effect 
some  sort  of  an  arrangement  whereby  they  would  take  care  of 
printing  the  heralds  at  no  cost  to  you.  We  don't  know  how 
Mr.  Lawrence  is  set  down  in  his  town  for  tie-ups  of  this  sort 
but  we  do  want  to  hand  him  a  compliment  for  the  way  he 
makes  use  of  this  stunt.  Keep  up  the  good  work  "H.  L."  and 
let's  have  some  more. 


Jess  Marlowe  Was 
Forced  To  Hustle 
On  Lobby  Display 


With  just  three  days  to 
work  in,  Jess  Marlowe,  man- 
ager of  the  Pheil  Theatre  in 
St.  Petersburg,  Fla.,  managed 
to  turn  out  a  campaign  on 
"Ingagi"  that  had  the  whole 
town  talking  from  the  time 
the  picture  opened  to  when  it  finished. 

When  he  learned  that  the  film  was  to  play  his  house,  he 
planted  stories  with  the  local  newspapers  that  were  corkers. 
His  next  move  was  to  have  his  sign  painter  make  up  lobby 
cards  for  the  picture.  The  minute  the  cards  were  put  up  Mar- 
lowe discovered  that  more  than  unusual  interest  was  being 
aroused  in  them,  so  he  immediately  had  the  sign  painter  ad  a 
question  mark  to  the  title  and  started  to  sell  it  along  a  teaser 
angle. 

He  then  made  up  a  novelty  herald,  post  card  size,  and  which 
carried  copy  on  one  side,  "Have  You  Seen  the  Missing  Link?" 
And  on  the  other  side  the  sales  talk.  An  usher  dressed  in  the 
costume  used  by  hunters  and  explorers  in  Africa,  walked  about 
the  streets  of  the  town  and  distributed  the  heralds.  On  the  day 
the  picture  opened  the  town  sure  received  a  surprise,  for  the 
entire  lobby,  as  you  can  see  from  the  photo,  resembled  a  scene 
in  the  heart  of  darkest  Africa.  Or  rather  we  should  say  the 
inner  lobby  looked  more  like  the  middle  of  the  Black  Belt,  since 
during  the  night,  Marlowe,  his  assistant  Byron  Turner  and 
chief  doorman,  Rollin  Murndorf,  had  effected  the  transforma- 
tion of  the  theatre. 


~STILL  GIRDLING  THE  GLOBE! 

The  Managers'  Round  Table  Club  takes  pleasure 
in  announcing  the  admission  to  membership  of 
Mr.  J.  E.  Noronha,  Jr.,  advertising  manager  of 
the  Queen's  Theatre  in  Hong  Kong,  China,  and 
Mr.  Harry  Landau,  manager  of  the  Gaiety  Theatre 
in  Tientsin,  China. 

Our  new  representatives  of  the  show  game  in 
China  will  have  some  interesting  information  to 
pass  along  to  their  fellow  members  in  the  very 
near  future,  and  as  an  advance  tip  we  would  like 
you  to  know  that  when  it  comes  to  live-wire  mer- 
chandising these  showmen  are  right  there  with 
the  goods. 

We  extend  a  cordial  welcome  to  Mr.  Noronha,  Jr., 
and  Mr.  Landau  and  express  the  hope  that  this 
will  mark  the  beginning  of  an  exchange  of  ideas 
of  mutual  benefit  that  will  serve  to  cement  more 
firmly  our  relations  with  the  showmen  across 
the   sea. 


Turner  and  Murndorf  hauled  trees,  moss  and  swamp  grass 
for  a  distance  of  five  miles  in  order  to  help  Marlowe  create  a 
realistic  effect  for  the  merchandising  of  the  picture.  The  inner 
lobby  was  a  knockout.  It  was  completely  closed  in  with  the 
trees  and  swamp  grass,  with  only  a  small  path  being  left  for 
entrance  into  the  theatre.  To  give  it  a  still  more  realistic  ef- 
fect, Marlowe  placed  stuffed  wild  animals  along  the  path  and 
as  the  patrons  filed  through  the  darkened  interior  some  of  them 
would  involuntarily  step  away  from  a  tiger,  who,  teeth  bared, 
seemed  ready  to  spring  at  its  prey.  Lions,  jackals  and  other 
habitues  of  the  jungle  were  in  evidence  and  they  all  tended  to 
sell  the  production  even  before  it  had  unreeled. 


As  Marlowe  has  covered  nearly  every  possible  angle,  includ- 
ing schools,  window  tie-ups,  etc.,  as  well  as  dressing  up  his 
staff  in  atmospheric  costume,  it  was  small  wonder  that  he  open- 
ed his  box-office  on  the  first  day  of  the  picture  and  found 
lines  a  block  long  waiting  to  get  in.  During  the  run  of  the 
film,  the  atmospheric  front  attracted  so  much  attention  that  the 
local  newspaper  commented  upon  it  in  its  columns  and  Mar- 
lowe found  that,  more  than  ever,  persons  were  stopping  to  look 
at  it;  but  the  best  part  of  it  was  seen  when  after  looking  at 
the  display  they'd  step  up  to  the  cashier  and  slap  down  their 
jack. 

We'd  like  you  to  know  that  Mr.  Marlowe  is  the  "pleasingly 
plump"  (yep,  he  says  so  himself)  gentleman  to  the  right  of  the 
ticket  office  and  as  this  is  his  first  contribution  on  joining  the 
Club  we  decided  to  introduce  him  to  you  along  with  his  work. 
So  meet  Jess  Marlowe,  and  keep  your  eye  on  him  because  when 
a  showman  turns  out  work  of  this  sort  it  means  that  he  is  going 
to  turn  out  more  of  the  same  kind. 


106 


Motion    Picture    News 


July  12,  1930 


Ed. 
J  forme 
}  of  Bi 
\       will  f 


CIRCUS  SLANGUAGE 

By  AL  COPELAND 

Ed.    Note:    Since    a    great    many    of    our    members    are 
rmer   lot    men,   we    thought  that   these   few   "memories" 
~!ig    Tent   days    would    make    interesting    reading.    We 
follow  this   group  up   with   one  more. 


A  JOY — any  clown. 

CLOWN  ALLEY — the  entire  joy  aggregation  of 
a  circus. 

KID  SHOW— the  main  sideshow. 

PIT  SHOW— small  exhibition  of  freaks  which 
runs  continuously  for  a  10  cents  admission  charge. 

PAD  ROOMS — the  dressing  rooms  and  entrance 
way  to  the  big  top. 

HIGH  SCHOOL  HORSES— all  trained  horses. 

RESIN  BACKS — horses  used  by  bareback  riders. 

HOSTLERS— attendants  who  lead  the  horses. 

LIBERTY  HORSES— posing  horses. 

CAT  ACTS — any  trained  animal  act  of  feline 
variety. 

BULL  ACTS— elephant  acts. 

HAY  ACTS — horses,  zebras,  camels,  etc. 

MUD  SHOW — any  circus  that  travels  in  wagons. 


Weiss  &  Perlberg 
Inc.  Romp  Home 
With  More  Winners 


The  balmy  breezes  floating 
up  North  from  Jacksonville, 
Fla.,  carry  plenty  of  tales 
about  what  Al  Weiss,  Jr.,  and 
Jonas  Perlberg,  manager  and 
publicity  director  respectively 
of  the  Florida  Theatre  are  do- 

; ing. 

One  trait  of  Jonas'  that  we  sure  do  admire  is  his  penchant 
for  shooting  us  plenty  of  pictures  of  his  stunts  in  order  that 
we  won't  have  to  go  into  a  lot  of  details  about  how  the  gag 
shaped  up.  In  the  group  of  photos  we  are  showing  you  can 
note  the  special  tie-up  he  arranged  with  the  local  libraries  on 
"Journey's  End."     The  libraries  agreed  to  feature  stills  and  a 

card  plugging  the  picture  in  the 
frames  outside  the  building.  In  ad- 
dition to  this  they  also  agreed  to 
insert  special  book  marks  in  every 
book  leaving  the  library.  The  two 
lower  photos  in  the  group  show  a 
couple  of  other  valuable  angles__that 
went  into  the  campaign  on  the  film. 
The  lower  left  one  depicts  the  hun- 
dreds of  Boy  Scouts  who  were  in- 
vited to  parade  to  the  theatre  and 
witness  the  show.  The  boys  car- 
ried banners  plugging  the  picture 
and  they  attracted  plenty  of  at- 
tention marching  through  the  town. 
At  Jacksonville  Beach  (the  largest 
beach  in  the  world),  Perlberg 
placed  cut-out  letters  that  stretched 
across  a  wide  area  and  when  it  is 
learned  that  over  25,000  cars  passed 
that  sign  on  Sunday  alone,  it  is 
easy  to  measure  the  value  of  the 
stunt. 
An  innovation  that  went  over  very  well  was  a  fishing  pond 
that  was  constructed  in  the  lobby  for  "The  Big  Pond."  Patrons 
were  invited  to  try  and  hook  celluloid  fish  with  a  possible 
chance  of  securing  free  tickets.  The  pictures  showing  the  girl 
holding  the  mammoth  check  was  used  as  a  street  ballyhoo  for 
"Devil's  Holiday."  The  girl  walked  about  the  busiest  streets 
of  the  town  carrying  the  compo  board  check  and  the  unusual 
display  created  a  lot  of  comment  that  re-acted  in  a  big  way 
towards  the  box-office. 

Another  angle  that  netted  the  house  plenty  of  good-will 
was  a  tie-up  with  a  local  electric  refrigeration  concern.     The 


company  placed  twelve  of  their  models  in  the  lobby  of  the 
theatre.  The  models  were  filled  with  various  food  products 
promoted  from  the  local  dealers  and  as  the  patrons  entered  the 
house  they  were  given  samples  of  the  merchandise  which  in- 
cluded ice  cream,  cake,  etc.  As  a  special  treat  a  door  prize 
of  a  basket  of  food  products  was  given  daily  to  some  lady.  As 
the  cooling  system  was  put  into  operation  about  the  same  time 
as  the  food  show  some  more  publicity  was  received  by  having 
the  weather  man  turn  it  on.  Since  the  local  dealers  participat- 
ing in  the  electric  refrigeration  display  all  had  radio  time  they 
mentioned  the  show  and  the  theatre  in  their  programs. 

These  few  stunts  turned  out  by  Weiss-Perlberg,  Inc.,  met 
with  their  usual  measure  of  success  and  as  their  fellow  members 
know,  when  the  incorporation  sets  out  to  pack  them  in  they 
generally  have  to  turn  them  away. 

Cashing  in  on  the  base- 
ball angle  enabled  K.  L. 
Adams,  manager  of  the  Lib- 
erty Theatre  in  Sunnyside, 
Washington,  to  boost  up  his 
Sunday  business  a  good  bit 
as    well    as    getting    publicity 


Adams  Had  A  Slant 
On  Base-Ball  Angle 
That  Worked  Great 


and  good-will  for  the  house. 

He  made  up  a  number  of  cards,  about  the  size  of  postals. 
In  addition  to  carrying  a  plug  on  the  current  picture  at  the 
theatre  they  carried  on  one  side  a  place  to  record  the  score 
of  the  baseball  game  and  on  the  other  side,  the  schedule  of 
games  for  the  entire  season  together  with  an  institutional  plug 
on  the  house  -sound. 

This  combination  score-card  herald  made  a  big  hit  with  the 
owners  of  the  ball  park  and  they  decided  to  use  them  as  ad- 
mission tickets.  So  when  a  patron  walked  up  to  the  ticket 
seller  and  laid  down  his  dough  he  was  given  one  of  the  score- 
cards  in  lieu  of  a  ticket.  Great  benefit  was  derived  by  Adams 
due  to  the  fact  that  the  name  of  his  current  attraction  was 
right  before  the  eyes  of  all  the  spectators  during  the  ball  game. 
It  generally  happened  that  the  strangers  visiting  the  town 
along  with  the  visiting  team  would  stay  over  and  go  to  the 
show  after  the  game. 

There  are  a  number  of  angles  that  can  be  worked  around 
this  combination  score-card  and  herald  gag  and  we  think  that 
if  you  start  figuring  out  local  conditions  you'll  hit  a  couple  of 
mediums  that  will  make  the  stunt  a  knockout  success  for  you. 
We  want  to  thank  "K.  L."  for  shooting  this  one  along  to  us, 
especially  at  a  time  when  it  comes  in  most  handy.  Give  our 
regards  to  our  many  friends  around  your  way  "K.  L.,"  and 
if  there's  any  of  the  boys  "laying  low"  tell  them  we  want  to 
hear  from  them.     Oke? 


July  12,  1930 


Motion    Picture    News 


107 


MANAGE!?!'  KOUND  TABLE  CLUB 


Peterson  Featured 
A  Couple  Of  Calfs 
In    Special    Setting 


C.  M.  Peterson,  manager  of 
the  State  Theatre  at  Cedar 
Rapids,  Iowa,  created  some- 
thing decidedly  unusual  and 
what  must  have  proved  mighty 
effective  advertising  for  the 
picture  when  he  worked  out 
this  gag  on  the  Golden  Calf,  as  witness  story  below. 

Although  the  explanation  did  not  so  specify,  we  are  smart 
enough  to  assume  that  two  legs  were  merely  borrowed  from 
some  hosiery  display  store.  At  any  rate,  Peterson  says  that 
this  simplified  version  of  "sawing  a  woman  in  half"  attracted 

no  end  of  attention  and 
we're  ready  and  willing 
enough  to  admit  it. 

Here's  another  angle  in 
the  shadow-box  department 
boys  and  this  particular  pic- 
ture fits  the  occasion  very 
well,  at  any  rate  if  you  have 
already  played  it  keep  the 
idea  in  mind  for  anything 
else  that  lends  itself  to  this 
type  of  exploitation  and 
thanks  to  you  C.  M.  for 
passing  it  along.  It  is  just 
a  suggestion,  but  if  it  leads 
your  trend  of  thought  into 
any  channels  for  profit  then 
the  time  and  space  were 
good  investments.    Right? 

But,  wait  a  minute.  This 
sounds  like  a  soap-box 
speech  and  that's  not  what 
we  want  it  to  sound  like. 
It's  just  telling  you  what 
we  think,  and  no  one  was 
ever  shot  for  doing  that. 
Let's  keep  right  on  swap- 
ping ideas  and  you'll  soon  find  out  that  your  own  activities 
are  taking  on  a  decidedly  new  and  peppy  lease  of  life.  Tell  us 
lots  more,  "Pete,"  and  don't  spare  the  typewriter  when  it  comes 
to  broadcasting  what  you  are  doing  out  there.    Oak? 


A     tie-up     with     the     local 

C.  Fries  Covered    bran£h  of  the  p<?s,^  /de- 

._  _■  ..  .        ,,  -r»    •  graph  company  enabled  Carlos 

Many      Ace      FointS       Fries,  manager  of  the  Ellanay 
On     Pirtnrp    Spllintf       Theatre  in  El  Paso,  Texas,  to 

wn   ruture  oemng     secure  a  raf^  of  free  publicity 

for  his  showing  of  "Son  of  the 

Gods,"  and  here's  how  he  worked  it. 

He  promoted  a  type-telegraph  machine  which  was  placed  in 
the  lobby.  A  wire  was  secured,  apparently  coming  from  Rich- 
ard Barthelmess,  thanking  the  patrons  of  the  theatre  for  view- 
ing his  latest  and  greatest  talking  picture  and  urging  their 
friends  to  come  down  and  see  it. 

About  7,000  copies  of  this  wire  were  given  away  during  the 
first  three  days  of  the  picture  to  patrons  of  the  show. 

The  machine  created  such  an  attraction  in  itself  that  it 
stopped  all  passers-by  to  see  what  the  young  lady  was  receiving 
from  New  York  as  she  operated  the  machine.  The  wire  came 
from  the  Postal  office  in  the  theatre  and  the  girl  and  two  mes- 
senger boys  put  the  telegrams  in  Postal  envelopes  and  handed 
them  to  patrons. 

The  telegram  was  marked  as  having  come  from  New  York 
and  was  directed  to  patrons  of  the  Ellanay  Theatre. 

The  stunt  aroused  unusual  interest  and  undoubtedly  helped  to 
publicize  the  Barthelmess  picture  to  successful  patronage. 

To  give  the  stunt  a  more  personal  touch,  the  manager  stood 
in  the  lobby  for  the  first  two  nights — noticing  some  of  his 
patrons  enter.  When  they  came  out  there  was  a  telegram  per- 
sonally addressed  to  each  of  these  patrons  the  manager  knew. 

This  last  part  of  the  stunt  must  have  kept  Fries  with  his 
hands  full,  as  he  knows  almost  every  patron  who  enters  his 
house  and  the  best  part  of  it  is  that  they  in  turn  are  well  ac- 
quainted with  him.  For  that  reason  it's  small  wonder  that  he 
numbers  hundreds  of  persons  as  steady  patrons  at  the  Ellanay. 


STOCKING  UP  WITH  THOUGHTS 

(From  the  Chain  Store  Review') 

The  best  executive  is  the  one  who  has  sense 
enough  to  pick  good  men  to  do  what  he  wants 
done,  and  self-restraint  enough  to  keep  from  med- 
dling with  them  while  they  do  it. 

— Theodore  Roosevelt. 

*  *    * 

Look  in  a  man's  eyes  for  honesty;  around  his 
mouth  for  weakness;  at  his  chin  for  strength;  at 
his  hands  for  temperament;  at  his  nails  for  clean- 
liness. 

His  tongue  will  tell  you  his  experience  and  under 
the  questioning  of  a  shrewd  employer  prove  or  dis- 
prove his  statements  as  it  runs  along. 

— George  Horace  Lorimer. 

*  *    * 

Every  one  from  an  office  boy  to  the  president  of 
the  country  agrees  that  this  is  a  day  of  rapid 
changes.  Progress  is  taking  Time  by  the  forelock, 
and  only  those  who  are  willing  to  get  in  line  with 
the  procession  can  long  survive  the  changing  times. 

— H.  H.  Stoms,  President  The  Fair  Stores  Co. 

*  *    * 

There  is  nothing  so  interesting  or  so  important 
in  business  as  the  development  and  growth  of  the 
people  engaged  in  it.  When  a  group  of  well-trained 
men  and  women  make  a  planned,  co-ordinated 
effort  toward  any  objective,  are  sincere  in  their 
ideals,  do  whatever  they  are  doing  in  a  happy, 
cheerful,  confident  way,  they  are  bound  to  succeed. 
It  does  not  matter  what  line  of  business  they  fol- 
low. They  cannot  fail!— T.  C.  McCracken. 

*  *    * 

The  underlying  reason  for  the  tremendous  suc- 
cess of  this  country  and  of  all  our  great  leaders 
of  industry  has  been  the  degree  to  which  they  have 
either  consciously  or  unconsciously  co-ordinated 
their  efforts  in  the  interests  of  those  classes  upon 
whom  they  depend  for  their  success. 

— W.  T.  Grant. 


One  of  the  things  that  Bar- 
Local  Co-Operation  "^  Lazarus,  manager  of  the 
t»  tT  rr\         Manhattan    Theatre    in    New 

rrOYeS  A  Boon  lO  York  City  is  proficient  in  is 
"Rnrnprt       T.firfiriKi      making    special    tie-ups    with 

Darnetl     Lazarus     his  local  dealers  and  so  when 

he  opened  the  roof  garden  of 

his  theatre  on  Friday  the  Thirteenth  (which  didn't  mean  a 
thing  to  him),  he  decided  to  give  his  patrons  a  treat. 

Through  a  tie-up  he  made  with  a  local  pharmacy  he  was 
enabled  to  secure  a  number  of  coupons  which  were  given  out 
at  the  opening  of  the  theatre.  The  ticket  entitled  the  bearer  to 
a  free  soda  at  the  drug  store.  The  day  after  the  opening  the 
druggist  went  over  to  the  theatre  and  declared  that  the  tie-up 
was  one  of  the  most  profitable  ones  he  had  ever  taken  part  in. 
He  declared  that  nearly  everyone  who  had  brought  a  coupon 
to  the  store  purchased  enough  other  merchandise  to  make  the 
investment  worth  while  for  him. 

We  have  often  passed  along  accounts  of  what  Barney  is 
doing  with  his  local  merchant  tie-ups  and  we've  shown  you  how 
they  all  flock  to  get  in  on  any  scheme  that  he  may  have  re- 
garding the  merchandising  of  theatre  and  business  attractions. 
This  showman  has  been  doing  some  great  work  up  in  his  dis- 
trict and  it  is  interesting  to  note  that  his  former  assistant  Mur- 
ray Schatten  has  gone  up  the  ladder  and  is  now  managing  the 
Majestic  Theatre  in  New  York  City.  Which  tends  to  prove 
something  about  Barney's  knowledge  of  show  business. 


108 


M  o  t  i  o  n    Picture    News 


Julx  12.  1V30 


MANAGE  I?!'  KOIJND  TABLE  CLUE 


HAIL 

HAIL 

THE 

GANG'S 

ALL 

HERE- 


AND  STILL  THEY  COME! 


JOIN  NOW!! 

Here's  the  Blank 


Application  For 
Membership  In 

"MANAGERS'  ROUND 
TABLE  CLUB" 

729   Seventh   Ave.,   New  York  City 

I   hereby  apply  for  membership   in 
the   Club. 

Name    

Theatre    

Address    

City   

State  

Position    

Wm.  A.  Johnston         "Chick"  Lewis 
Honorary  Chairman         Chairman 


WHAT  ARE  YOU 
WAITING  FOR? 


H.  S.  GLOVER  is  the  manager  of  the 
Majestic  Theatre  in  Shreveport,  La.  He  has 
been  represented  on  our  pages  before  in 
connection  with  various  exploitation  stunts 
that  he  engineered  and  so  this  introduction 
is  really  unnecessary  but  "through  the  win- 
dow" every  one  must  go  and  now  that  you 
have  arrived,  "H.  S.."  how  about  a  photo 
and  a  letter  containing  some  "dope"  on 
yourself? 

Wear   Your   Club   Pin!     !     ! 

MITCHELL  CONERY  manages  the 
Lyric  Theatre  in  Mobile,  Ala.  Being  one 
of  those  peppy  Publix  managers  of  which 
so  many  are  located  down  south,  we  think 
that  he  will  want  to  keep  right  in  step  with 
the  rest  of  his  fellow  managers.  And  the 
best  way  to  let  them  know  what  you  are 
doing,  Mitchell,  is  by  contributing  regularly 
to    your    Club    pages. 

Wear   Your   Club  Pin!     !     ! 

SYD  LEVINE  is  the  Assistant  Manager 
of  the  Stillwell  Theatre  in  Brooklyn,  N.  Y. 
As  most  of  the  Club  members  know,  the 
Stillwell  is  run  by  Arthur  Smith  and  it  is 
interesting  to  note  that  when  the  talkies 
came  in  Syd  was  elevated  from  organist  to 
the  position  that  he  now  holds.  Keep  up 
your  good  work  Syd  and  it  wouldn't  sur- 
prise us  a  bit  to  hear  of  you  running  a 
house  of  your  own  some  day. 

Wear    Your    Club   Pin!     !     ! 

E.  L.  FAWKS  manages  the  Grand  The- 
atre in  McCamey,  Texas,  but  before  we  can 
vouch  for  him  we  must  coax  a  little  letter 
out  of  him  on  how  he  is  running  that  house 
of  his  and  getting  customers  up  to  the  box 
office  window.  What  do  you  say,  Fred? 
How  about  giving  us  some  "info"  on  your 
capabilities   as    a   showman? 

Wear    Your   Club   Pin!     !     ! 

LEO  YOUNG  manages  the  Egyptian 
Theatre  in  Greenville,  South  Carolina.  From 
the  moment  we  received  Leo's  application 
we  rather  suspected  that  we  had  found, 
what  we  like  to  term,  an  active  member. 
You  will  read  more  about  Leo  in  an  early 
issue  and  we  want  to  tell  you  to  keep  your 
eye  on  that  town  of  his  because  he  is  con- 
stantly pulling  fast  ones. 

Wear   Your   Club  Pin!     !     ! 

SAMUEL  SILVERMAN  handles  the 
Rivoli  Theatre  in  Schenectady,  N.  Y.,  and 
as  this  marks  his  first  job  since  he  gradu- 
ated from  college  we  look  forward  with 
interest  to  seeing  how  he  is  going  to  take 
to  the  show  game.  Keep  us  informed  on 
what  you  are  doing  to  merchandise  your 
shows,  Samuel,  so  that  we  can  rate  you. 
Oke? 

Wear    Your   Club   Pin!     !     ! 

T.  L.  HENRICH  manages  the  Hippo- 
drome Theatre  in  Lancaster,  Ohio,  and  as 
he  has  been  in  the  film  end  of  the  game  for 
a  good  many  years  it  is  our  opinion  that 
he  is  going  to  put  his  house  over  in  fine 
style.  As  we  know  a  little  about  your  town, 
"T.  L.."  we  believe  that  you  will  find  enough 
opportunities  to  display  the  kind  of  show- 
manship that  will  label  you  an  active  mem- 
ber. 

Wear   Your   Club  Pin!     !     ! 

GLENN  DODGE  is  the  Assistant  Man- 
ager of  the  Lynbrook  Theatre  in  Lynbrook, 
Long  Island,  N.  Y.,  and  working  with  a 
group  of  showmen  such  as  comprise  the 
Fox  Metropolitan  Playhouses  men  it  looks 
as  though  Glenn  is  going  to  learn  a  lot 
about  the  game  and  in  a  little  while  he'll  be 
handling  a  house  on  his  own  hook.  Keep 
us  posted,  Glenn,  so  that  we  can  see  how 
you   are   progressing. 


BURTON  JONES  manages  the  Rivoli 
Theatre  in  Beatrice,  Nebraska,  for  the  Pub- 
lix outfit  and  working  with  such  a  group 
of  hustlers  he  should  be  turning  out  some 
mighty  fine  work  because  judging  from 
what  his  brother  managers  have  been  do- 
ing (as  our  pages  show)  we  feel  that  he 
must  be  a  real  showman  to  keep  up  with 
them.  Let  us  know  what  you  are  doing, 
Burton,  so  that  we  in  turn  can  pass  along 
your  work  to  the  rest  of  the  Club. 
Wear     Your    Club    Pin     !     ! 

EDWARD  REED  is  the  manager  of  the 
Crown  Theatre  in  Mobile,  Ala.  Through  our 
crystal  ball  we  glean  that  Mobile  offers  a 
good  many  opportunities  for  showmanship 
of  the  highest  type,  and  located  in  a  city 
that  possesses  such  possibilities  it  is  only 
natural  to  suppose  that  Ed  is  going  to  keep 
his  house  right  in  front  of  the  public  every 
moment.  And,  by  the  way,  Ed,  why  not 
give  us  a  line  or  two  on  the  way  you  sell 
your  shows  and  you  might  also  include 
your  photo  with  the  letter. 

-Wear    Your    Club   Pin!     ! 


DAN  BURGMAN  manages  the  Saenger 
Theatre  in  Greenville,  Miss.  We  are  glad  to 
welcome  Mr.  Burgman  into  the  Club  for 
the  reason  that  a  showman  who  is  as  active 
as  he  would  be  welcome  any  place.  In  order 
that  we  may  let  the  rest  of  the  Club  in  on 
what  you  are  accomplishing,  Dan,  it  will 
be  necessary  for  you  to  shoot  us  some  ac- 
counts of  your  recent  work.  What  do  you 
say~ 


—  Wear    Your    Club    Pin!     !     !- 


MISS  MARGARET  LEE  is  the  latest 
of  the  showwomen  to  join  our  ranks.  Miss 
Lee  is  the  Director  of  Publicity  for  the 
Tudor  Theatre  in  New  Orleans,  La.  Know- 
ing the  Tudor  as  one  of  the  class  houses 
of  New  Orleans  it  is  only  logical  that  Miss 
Lee  should  be  getting  some  great  results 
from  her  show  merchandising.  We  are  glad 
to  welcome  her  into  the  Club  and  we  hope 
that  when  she  sends  us  in  her  first  contri- 
bution she  will  include  a  photo  of  herself 
as  well  as  a  little  "dope"  so  that  we  can 
give  her  a  regular  introduction.  How  about 
it,  Miss  Lee?  You  know  we  have  some 
corking  showwomen  on  our  rolls  and  it  will 
give  us  great  pleasure  to  list  you  among 
the  active  contributors. 
Wear    Your    Club    Pin    !     ! 

FRANK  HARTING  of  the  Majestic 
Theatre  in  Shreveport,  La.,  is  the  latest 
publicity  man  to  join  our  organization.  We 
have  heard  a  bit  about  Mr.  Harting's  work 
from  his  fellow  showmen  on  the  Publix 
circuit  and  when  they  speak  so  well  of  him 
it  makes  us  feel  that  he  must  know  his  biz. 
That  leads  us  to  the  conclusion  that  he  will 
be  a  very  active  member  and  we  hope  that 
his  first  move  will  be  to  send  us  in  a  photo 
of  himself  and  a  little  dope  on  his  career. 
Wear    Your    Club    Pin    !     ! 


Photos  of  Members! 

THE  Club  is  anxious  to  publish 
photographs  of  every  member 
and  would,  therefore,  appreciate 
receiving  as  many  as  possible  for 
use  in  future  issues  of  the  Club 
columns.  If  you  have  not  already 
done  so,  PLEASE  send  us  your  own 
photo  at  once.    Thank  you. 


July  12,  1930 


M  o  t  i  o  n    Picture    Ar  e  w  s 


K. 


COMPLETE    RELEASE    CHART 

Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have 
a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are 
coming.  Features  which  are  finished  or  are  in  work,  but  to  which  release  dates  have  not  been 
assigned,   are   listed   in    "Coming    Attractions."     Running  times  on  features  and  shorts  are  being 

added  as  rapidly  as  the  information  becomes  available. 


AMKINO 

FEATURES 

Length 

Tltlt 

Star 

Rel. 

Data 

Feet 

Mint. 

Reviewed 

6.. 

..7000. 

..78.. 

.June     14 

Children  of  the   New  Day 

...   Gil iadova- Litkln      

Cniea     tipr.il     

.  ...special     Gael 

Mar. 

8. 

..5631  . 

..65. 

.  Mar.    I( 

Demon  *t  the   Stmii 

...Nikolay   Saltykov    

.  Jan. 

IS. 

..8800. 

..75. 

fregnieet   *f   in    Emir* 

.. .  Nikitin-Semenoca     

.  Jan. 

2b. 

..7000  . 

..78. 

.  F  eb.       i 

Man    (rem    the    Restaurant .. 

..  .Thekhov-Mallonvskaya     

Jan. 

4.. 

. .6000  . 

.  .67. 

Jan.     II 

Old  and    New    

....Martha  Lapkiaa   

May 

2... 

.6921.. 

..76.. 

.May     10 

Turkslb     

Edueatianal      

Coming  Attractions 

May 

24. 

..4900. 

..60.. 

.June     14 

TIM. 

Star 

Jimmy    Hlgglnt    

....A.     Buehma     

Llvlne    Corpie,    Th* 

V.    Pudavkin     

Razlorn    

....M.    A.    Narokev    

Sail    

. . . .  3.    Svazhenke    

Spring     

. . . .  Educational      

Stern    Over   Atla 

V.    Inklihlnev    

TraMeert   *f    Fir* 

. ...G.    Kuznetsev    

Tungat  *<   Siberia 

. . . .  Edueatloaal      

COLUMBIA 


<  Avmiimble   smund-on-film   and   sound-en-dise ) 


Title 

•tl Around    th*    Corner 

•fJCall  at  the  West   (A.  T. 

•tJGullty?    (A.    T.) 

•♦Si_«dle«  •»  Leisure  (A  T 
•t§Lone  Rider,  The  (A.  T.) 
•TiMeledy  Man,  me  iA.  r. 
•f  I  Murder   an   th*    Raaf   (A. 

MSPer*enallty   (A.  T.)    

•UPrlne*  *f  Diamond*  (A.T 
•fSR*yal    Romance.   A    (A.   T. 

•flSlatar*     (A.    T.) 

•t?8oldiere  and  Women  (A. 
•tlVoaieanee   (A.  T.)    


FEATURES 

Star                                           Rel.  Data 

..Sidney- Murray     Apr.  26.. 

.  Revier-Matt    Moore     May  19.. 

.  Holland. valll      Mar.  3.. 

.  Stanwvrk-Graves. Sherman         A»r.  S.. 

.Jones- Reynolds    June  9... 

.collier,   ji.-uay-St.   Polls    ..   Jan.  25... 

Revier-Livingston    Jon.  19.. 

.Starr-Arthur    Fab.  18.. 

.Ian     Kelth-Prlngl*    Mar.  26.. 

Collier- Starke      Mar.  17.. 

.O'Day-O'Nell     Juno  15.. 

)  Pringle-Wlthart       Apr.  30.. 

Holt- Revier. Straape Fab.  22.. 


Length 

Feet  Mlns. 
..6356.... 71. 
.6500.... 72 
..6371. 


71.. 


9277..    103 
.5432... 59.. 


.6386 
.5400. 
.6304. 
..6383 
.6359. 
6284... 71 

..6671 70. 

.6168. ...68. 


.71 

.60. 

.70. 

.71. 

63. 


Reviewed 

..May     3 

..May  31 

A»r.    It 

Apr.   '« 

.July      12 

..Feb.   15 

. .  Feb.     I 

..Mar.     I 

...May  17 

May  31 

June     28 

.May  17 

.Mar.     I 


Coming  Attractions 


T.).. 


Star 


Title 
MsAfriea    Speaks    (A. 
•t§Ariz*na     (A.T.)      . 

*t§Brother»   (A.T.)    

•Hcharley's    Aunt    (A.T.) 

•t§Crlminal    Code,    The    (A.T.) 

•t§Dlrigible     (A.T.)      

•tiFlfty    Fathoms    Deep    (A.T.) 

•t§Fleed,    The     (A.T.) 

•t§Fer  the    Love   of    Lll    (A.T.) 

•t§Goed    Bad    Girl    (A.T.) 

•ff  Hell's     Island     (A.T.) Sebastian- Holt-Graves 

•fSJazz     Daughters     (A.T.) 

•tSLadle*    Must    Play    (A.T.) 

•tSLast   Parade,   The    (A.T.) 

•tiLast   *f    the  Lone  Wolf  (A.T.)    Bert    Lytell     

•tSLIon  and  the  Lamb.   The   (A.T.) 

*t§Madonna  of  the  Streets  A.  T.)   

•t§Man    From    Hell's    River    (A.T.) 

tirade   Woman,   The    (A.T.).    .Barbara    Stanwyck 


Rel.  Date   Length    Mlns.    Reviewed 


tJMii 

*'fParle     Nights 

*  {Rain   or  Shin*   (A.   T.) Joe 


Cook 


"5  Read    ta    Breed  way.    The. 

-f|s*uealor.    Th*    (A.    T.) 

•  SSubway    Express.    The    (A.T.) 

•t§8w**the*rsjt  an  Parade  ( A.  T.) 

MSTemptatlen    (A.T.)    Wllson-Gray-Perey 

•tSTol'able    David    (A.T.) 

*t§Woman   Who  Came  Back,   The   (A.T.) 

SOUND  SHORTS 

Title  Star 

•fAlaska    Knight*    Krazy   Kat  Cartoon 

M Autumn      Disney    Cartoon    

'tSBarnyard    Concert    Mickey    Mouse    

*t Cannibal     Caper*     Disney    Cartoon    

•tCat'e    Meew.    The    Krazy    Kat    Kartoon 

•tSContlnental    Evening,    A Fay    Marbe    

•tDesert    Sunk     Krazy    Kat    Kartoon 

•tSDe    It    New     Clark   *    Bergman 

•tsnddlln'      Around    Mickey  Mouse 

"t§Flreflghters     Mickey    Mouse    

•tGalloping   Fish   Disney    Cartoon    

*t§  Hawaiian*    

*t§Marlonettes     Tony  Sarg    

•tOld  Flame,  An Krazy    Kat    Kartoon 

*T5Radla-Tors      Utlea    Jubilee    Singers 

••Slow    Beau    Krazy    Kat    Kartoon 

*t§Spookeasy     Krazy    Kat    Kartoon 

•tlSpike    Speaks    Frank    Moulan    

•*§Stage    Door    Knight* Buddy    Doyle    

•tJjStage    Door    Pest Boyee    Combo    

•tlSummer    Silly   Symphony    

•ISTalklng    Screen    Snapshots Released    twice    a    month 


...June       6.... 6279.... 70... June  28 


Rel. 
May 
Feb. 


Date 

22... 

13... 


Revlewe' 
.July       12 


Mar. 
Jan. 
Feb. 
Mar. 
Jan. 

.June 
May 
Apr. 
Mar. 
Apr. 
Feb. 
Feb. 
Jan. 
Mar. 
Apr. 
Jan. 
Jan. 


Length 
I     reel. 

.  I  reel 

I  reel June  5 

13 I    reel 

2 1  reel 

12 I   r«el 

27 !  reel 

2D I  reel 

I     reel June      21 

.  I  reel     


II. 

8.. 

9 

12. 
24. 
26.. 


I  reel 

I  reel 

I  reel 

I  reel 

27 1   reel 

30 1  reel Feb.    I 

26 I  reel Mir.   I 

23 1  reel 

15 I  reel Feb.     I 

16 1  reel Feb.     I 

I    red 


EDUCATIONAL 


Title 
'IS Bitter    Frlendo 


•+5BIB  Jewel  Cue.  Th*  (A.T.) 

•tSBulis  and   Bears   (A.T.) 


SOUND  SHORTS 

(Available  sound-on-film   and   sound-on-disc) 

Length 
Feet..  Mlns. 

..1609 18. 

1480.... 16. 
.1838.... 20.. 
,...1  reel  .. 
.1480..  16.. 
1929... 21.. 


(A.    T.).. 


Star 

.  Lambert- MePhail     

.  Lambert- Kelsey-Garvla 
.  Pollard. Clyde-Beeb*    ... 

.Terry. toon    

.Hamilton-Hlatt    

. Clyde- Beebe-Stuart    .... 


*t§Bully    Beef 

•tuCamora    Shy    (A.T.)    

VJCampus    Crushes    (A.T.).... 

•t Caviar    

•tlChumps.     Th*     (A.T.) 

•tICodfUh    Balls    Terrytoon 

•tlDad    Knows    Best    (A.T.) Holm**- Belt** 


,  Terry-Toons 
. .  Beebe- Clyde 


Rel. 
..Apr. 
..Fob. 
.  Mar. 
..July 
..  Feb. 
.June 
.  Feb. 
.July 
.  June 
.  Mar. 


Date 
27. 
23.. 

2.. 
13.. 

9.. 
15.. 
71. 
6. 
15. 
SO, 


.  I   reel...      7. 
.1888.... 21.. 

. I  reel 

.1840...   20. 


Reviewed 

'.Feb.'  22 
.Feb  .77 
..July  12 
Fob.  22 
June  28 
Feb.  22 
July     12 

'.'.Apr.'  12 


•t§ Drumming    It    la    (A.T.) 

•t§Fat   Wives  for  Thin    (A.T.). 
•tS Follow  the  Swallow   (A.  T.J.. 

•fj French    Kisses    (A.T.) 

MSGoodby   Legs  (A.T.) 

*t§Good   Morning.  Sheriff  (A.T.) . 

*t§Hail   the   Princess    (A.T.) 

'{Hawaiian    Pineapples    

•tJHe  Trumped  Her  Ace  (A.T.). 
'tsHeneymoon   Zeppelin   (A.   T.), 

•t§Honk  Your  Horn  (A.T.) , 

*UH*t   and    Hew    (A.T.) 

•tHet  Turkey    

•t§How's    My   Baby    (A.T.) 

•tSHungarian    Goulash    

•tlndian     Pudding     

*t§ Kangaroo    Steak 

•tsMatch   Play    (A.T.) 

'Museum   of   Art,   A 

•t§Oh    Darling    (A.T.) 

*ts Peace   and    Harmony    (A.T.)    . 

•t§P*lished    lv*ry    (A.T.) 

•tPretzels    

M 5  Radio    Klues    (A.T.) 

'(Roman   Punch    

•tSSeeteh     (A.T.)     

•tSpanlsh    Onions    

•+sSug«T    Plum    Papa    (A.T.).. 

*t§Swlss   Cheese    

•tSTrouble    For   Tw*    (A.T.) 

MS  Western    Knlfht  (A.T.) 


MeKe*-Smalley     Jan. 

Beebe-Barraud-Clyde    May 

Lloyd    Hamilton    Apr. 

Collins. Boyd    June 

Pollard-Stuart     July 

Lloyd    Hamilton    May 

Boley- Collins    May 

Terrytoon     I  reel 

Burke-Beebo    Mar. 

Beebe-Pollard     Apr. 

Lloyd    Hamilton    June 

Goodwin-Crane    Jaa. 

Terry- Teon    May 

Barnes-Collins-McPhall    

Terry-Toons     June 

Terry-Toon     Apr. 

Terry-Toon     July 

Hagon-Blegol     Mar. 

Hodgepodge      Feb. 

Dover. MePhall-Peek    Feb. 

Lambert-Colllns-MePhall     ...May 

Lloyd   Hamilton   Mar. 

Terry-Toons    Mar. 

Beebe- Duryea-Carew*    May 

Terry-T*on     Apr. 

Clyde-Bevan-McPhall    Jaa. 

Terry.  Toon     Mar. 

Clyde- Gribheas    Feb. 

Terrytewn    June 

Raymond    MeKoo    Mar. 

Lambert-St.    Jehn-MePhall. . .  Apr. 


26.. 

..1900.. 

..18. 

.Jan.   26 

25.. 

..1980.. 

..22. 

..May  31 

27.. 

.1686.. 

..IS. 

.Apr.  28 

15.. 

..1684. 

..IS. 

27.. 

..July  12 

25.. 

..1735.. 

.19.. 

June     14 

II.. 

..1573.. 

..17. 

'.'May' 24 

23.. 

..1895. 

.21. 

..Apr.   12 

13.. 

..1978.. 

..22. 

..Apr.  7* 

29.. 

.1716.. 

..19. 

.June  28 

12 

..1528. 

..17. 

..Jan.   ii 

4.. 

.  1  reel . 

.1667. 

..19. 

29.. 

6   . 

...1. 

.Apr.  tt 

27.. 

16.. 

..2002.. 
.  1  reel. 

..22. 

..Fob.  22 

16.. 

..1565.. 

..17. 

. . Feb.     1 

IS.. 

..1669.. 

..18. 

.May    10 

16.. 

..1642.. 

..18. 

..Mar.  29 

9.. 

1  reel.. 

..   6. 

.Apr.     S 

4.. 

..1691.. 

.21.. 

Juaa     14 

20.. 

1  red.. 

...6. 

..Apr.  26 

19.. 
23... 

.1961.. 
1   reel.. 

..22. 

Jan.     4 

16.. 
1.. 

.1932.. 
..1527.. 

..21. 

..Feb.     1 

9.. 

..17. 

.Mar.  29 

20.. 

..1661. 

..20. 

..Apr.     5 

FIRST  NATIONAL 

I  Available    semnd-on-disc   only) 


Title 

•tSBaek    Pay    (A.T.) 

tiBrldo  ef  th*  Reglaoit  (A.T.) 
*t§Dawn    Patrol.    The    (A.T.)... 

•tS  Flirting     Widow    (A.T.) 

•tSFurlos     (A.T.)     

•tSIn  th*  Next  Room  (A.T.).. 
•t,  Lilies  of  FUN  (A.T.)  ... 
*t§L*os*   Ankles    (A.T.). 


•tSMurder   Will   Out  (A.T.) 

MSNe.    N*.    N***tt*    (A.    T.).... 
•f§Notorious   Affair.   A   (A.   T.).. 

•tSOthor    Tomorrow    (A.T.) 

•t§Playlng    Around    (A.T.)    

•t§Road  to  Pa-.adlie.  Th*   (A.T.) . 

•t§Sally   (A.T.)    

tSStww  Girl  In  Hollywood  (A.T.). 

•tfSon  of  the   Gods   (A.T.) 

*t§Song   ef  the   Flame  (A.T.)... 

*t§Spring     lo     Here     (A.T.) 

•tSStrletly    Modern     (A.T.) 

•^Sweethearts  and  Wive*    (A.T.) 


FEATURES 

itar 

Cenone     Griffith , 

Segal.  Pldgeen     

Barthelmoss-  Fairbanks. 

•  ervthy    Mackalll    

Warner- Wilson     

Jack   Mulhall 

Corlnno      Griffith 

Fairbanks.    Jr.-Young    . 

Mulhall   Lee     

Claire-Gray    

Bllll*    Dove    

sun*    Deve 

White-Morris        

Young- Mulhall       

.  Marilyn    Miller    

.  Whlte-Mulhall      

•  Rich.     Barthelmoss 

.Gray-Claire    

.  Claire. Gray     

.  Borothy    Mackalll    

Bllli*    Dove    


Rel.  Date 

June  I... 

.June  22... 

July  20.. 


.  May 
.Mar. 

Jan. 

Jan. 

Feb. 

Apr. 


I.. 

16... 

26.. 

5.. 

2. 

I 


Fob.     16.. 
May       4.. 


Fob. 

.Jan.  IS.. 

July  20... 

Jaa.  12.. 

.Apr.  20.. 


Length 
Feet..  Mlns. 
.5672.... 53., 
.7418. ...62.. 

.S6S4. '.'.'. 7*.'. 

6606.... 73.. 
.6336.... 70. 

.5979 67. 

.6190. ...68. 
.6200.... 69. 
.9108. ..161.. 
.6218. ...69. 
.5800. ..64.. 
.6603....  66. 
.6935 

9277 


66 
.163. 


.Mar. 
.May 
Apr. 
.Mar. 


9.. 


.7213. ...80. 

.8344.... 92. 
.650  I.... 72.. 
..6386. ...71. 

..5832 63. 

..7006.... 77. 


Reviewed 
June  7 
.May  24 

'.June  '  7 

.Apr.  28 
..Apr.  12 
.  .Deo.  21 
..Mar.  8 
..Apr.   19 

Jan.  II 
..May  3 
Jan.  4 
..Apr.     5 

July  5 
. .  Doe.  26 
..May    3 

.Feb.     6 

..May     3 

Apr.  16 

.May  16 
.June     7 


Title 

•t§Adlosi    (A.   T.)    

•t§Bad    Man.    The    (A.T.) 

•tjBrlght    Lights    (A.T.) 

•tlBroadmlnded  (A.T.)    

't§Broken   Dishes    (A.T.) , 

•t§Call    of   the    West 

•t§Captain    Blood    (A.T.) 

•tICollege     Lovers     (A.T.) 

*t§Deep  Purple   (A.T.)    

•HDevil's  Playground.  The  (A.T 

•§f  Father's    Son    (A.T.) 

•t§Forever    After    (A.T.) 

•tSGirl    of    Golden    West    (A.T.) 

•t<sGoing   Wild   (A.T.) 

•tSGorilla,   The    (A.T.) 

•tf  Heart  ef  the  North  (A.Ti. 
'tlHonor    ef    the    Family,    The 

(A.T.)    

•t§Hot   Heiress.  The   (A.  T.)... 

•t§Kismet   (A.T.)    

•t§Lady   Who   Dared.   The    (A.T. 
•tSLIttle    Caesar     (A.T.).. 
•t§Louisiana    Nights    (A.    T.).. 

•tSMother's  Cry    (A.   T.) 

*t§Numbered    Men    (A.T.) 

•fSOne  Night  at  Susie's  (A.T.) 
'Uutner  mens  wives  (A.T.)  . 
*t§Queen  of  Main  Street   (A.T.) 

•t§Reckless  Hour  (A.T.) 

•t§Rlght  of   Way.   The   (A.T.).. 

•t§Scarlot  Pages   (A.T.)    

*t§Sunny    (A.T.)    

•tfSweethearts   (A.T.) 

•♦SjSweet     Mama     (A   T  > 
•t§Toast  of  the  Legion  A.(  T.). 

•tijTop    Speed    (A.T.) 

ItSTruth  About  Youth  (A.T.).. 
•t§Way  of  All  Men.  The  (A.T.) 
•t 5 Widow  from  Chicago  (A.T.). 
•t§Woman   Hungry   (A.T.) 


Coming  Attractions 

Star 

.Richard  Barthelmess   

.  Huston- Revier     

Dorothy    Mackaill     

.  Kohler-Rennio     

.Young-Withers    


>  Bailie    Dove    

Young- Fairbanks. 
Hardlng-Rennle  . 
Joe    E.    Brown.... 

Joe    Frisco    

Loretta    Young 


Rel.  Date       Lengtn        Reviewed 

.".'.'.' .'.'.'.'.'.'.'.'. '.'.'.'.'.'.'.'.'.'.  July'  "5 


.75... June    21 


.Walter   Huston   ... 

.Otis    Skinner    .... 

)Dove-Tearle    

Edw.   G.    Robinson. 


7 72. .June     7 


Nasal-  Claire     Sept. 

Dove- Fairbanks,    Jr 

.  Oove-Rathbone- Thompson      

Lee-Lyon     

Nasal.  Young     

Ferguson- Nixon     

Marilyn     Miller    

Miller-Pidgeon      

.Alice     White      

.  Clare- P  idgeon    

Brown-Clalre-Whltlng    June    21 

Young-Tearle     

Fairbanks.   Jr. -Revier    Aug.       3 7003 

Alice    White      

Lee-Kohler-Blaekmer    


FOX  FILMS 

(After  August  alt  releases  sound-on-film  and  sound-on-disc  > 


FEATURES 

rule  s,,r  Rel-  D*t* 

•tSArlzena  Kid.  The  (A.T.) Baxter-Marl*     May  23.. 

•tSBig    Party.   Th*   (A.T.) Lee-Carol-Albertson   Feb.     25. 

•t|Born    Reekless    (A.T.) Edmund    Lowe    June 

«t*C»m«*    Kirby    (A.T.) Terrls-Murray     Jan. 

•tSCIty    Girl    (P.T.) Farrell-Ouneaa    Feb. 

•tiCrazy  That  Way  (A.  T.) Bennett-MaeKenn*    Mar. 

•tSDouble  Cre»s  R*«de  (A.  T.). .  Ames-Lee     A»r. 


Length 
Feet     Mlns. 
.7484).... 83. 


6 

12. 

16. 
SO. 
20. 


6200. 
.7400.. 
..8760. 
..6171.... 69 
..5800. 
..5800. 


Reviewed 

.May  17 
.Mar.  I 
May    IS 

Dee,     7 

..Apr.  IS 

..64...  Mar.  19 

..64... Mar.  26 


.62 

...74 


'Means  synchronized  score,    t Means  sound  effects.   §3teans   voice  (including  dialogue  and  incidental  songs).    A.T.   after   title   means 

All-Talker.    P.T.  means  Part-Talker.   D  means  disc.   F  means  sound-on-film. 


110 


•tjFcx    Movietone    Follies  of    1930 

(AT)      Special   Cait    May 

't§Good    Intentions   <A.T.) Lowe-Churchill     June 

MSGolden    Call    (A.T.) Carol-Mulhall-Brendel     Mar. 

•HHappy    Oayt    <A.T.) Special    ca$t    Mar. 

»1§Harmony   at   Heme   (A.T.) ....  Collier,   Sr. -Churchill    Jan. 

•ttHIgh    Society   Bluet    (A.T.)...  Gaynor-Farrell Mar. 

•tSLeft    Go    Placet   (A.T.) Wagstaff-Lane    Feb. 

•tSLone    Star    Ranger    (A.T. )....  George     O'Brien Jen. 

•t§Men  Without  Women   (A.  T.).  MeKenna-MaeOonald     Feb. 

•t§Not    Damaged    (A.T.) Meran-Byron-Ames      May 

•t,On    the    Level    (A.T.) Victor     McLay'en     Mar. 

•tSRoagh    Romance   (A.T.) O'Brien-Chandler    June 

•tSSky    Hawk    (A.T.)     ...    Garrlek-Chandler    Jan. 

•HSo  This  It  London   (A.T.)....  Will    Rogers    June 

•t§Such  MenAre  Dangerous  (A.T.)  Baxter-Owen    ...............  Mar. 

(Reviewed   under  title   of   "Mask  of  Love"   In   Feb.    1, 

•tsTemple    Tower    (A.T.) McKenna-Day     Apr. 

•  tit    «iti.r«    (AT)  Dresser-Patrieola      ...    Apr. 

•tlwomen    Evorywher,-  (A.T.) . . . Murray-Dorsay-Kellard     June 

Coming  Feature  Attractions 

Star  Rel.  Date 


Mot 

ion   P 

i( 

4.. 

..7422.. 

.84.. 

.May 

10 

!9.. 

.  6340.. 

.70.. 

.June 

14 

Ifi 

..6552.. 

..73. 

.Feb. 

22 

2. 

..7526.. 

..84. 

..Jan. 

IH 

19.. 

..6295.. 

.70. 

.Dec 

14 

30. 

..6750.. 

.75. 

.Mar. 

H 

? 

..6442.. 

.,72. 

.Jan. 

IH 

5. 

. .5940.. 

..6tt. 

.Jan. 

25 

9 

..7774.. 

.86.. 

.Jan. 

4 

25.. 

..6500.. 

..72. 

.June 

14 

23. 

..5600.. 

..62. 

.June 

14 

15. 

. ..48C0.. 

..60. 

..June 

21 

26. 

...6888.. 

..76. 

Dec. 

14 

R.. 

..8300.. 

.92.. 

.May 

11 

9. 

..7400.. 

..82. 

.Feb. 

1 

1930,    Insue) 

13. 

..5200.. 

..58. 

.May 

1/ 

20. 

..•442.. 

..71. 

.Apr. 

28 

1.. 

..7500.. 

..83. 

.June 

14 

News 


July  12,  1930 


•t§Good    News    (A.T.) Special  Cast  Not  Set 8100... 


*t§ln    Gay    Madrid    (A.T.) Ramon    Novarro    May     17 7654 

•f§Lady    of    Scandal    (A.T.) Chatterton- Forbes- Rathbone    .May     24 6858.. 

*t§Lady    to     Love     (A.T.) Vilma    Banky    Mar.      8 8142.. 

*t§Lord  Byron  of  B'way  (A.T.) .. Terry- Kaley- Edwards     Jan.     28 7200.. 

*t§Montana    Moon    (A.T.) Joan    Crawford    Mar.     29 7917.. 

*t§Not   So    Dumb    (A.T.) Davies-Nugent     Jan.      17 7650.. 

Reviewed   under  title  of   "Dulcy"   In   Nov.   2,    1929,    issue 

*t§Redemptlon   (A.T.)    Silbert-Nagel-Adoree    Apr.      5 6019.. 

•fSRichest  Man  In  the  World. 

The   (A.T.)    Mann-Nugent     June  27. ..7775... 

*t§Rogue    Song,    The    (A.T.) Lawrence    Tibbett    May     10 9372.. 

*t§Sea    Bat.    The    (A.T.) Bickford-MMJan-Torret     Juno      7 6570.. 

"HShip    From    Shanghai,    The 

(A.T.)     Nagel-Johnson-Wolheim     ...  Jan.     31 6225... 

*t§Strictly    Unconventional    (A.T.)Stone-Cavanagh-Owen     May     3 4970... 

Reviewed  under  the  title  of  "The  Circle"    in   Feb.   22,    1929,   issue 

•t§Th!s    Mad    World    (A.T.) Rathbone-Johnson     Apr.     19 6100 68. ..Apr.   19 

*t§They   Learned  About   Women 

(A.T.)     Van    and    Schenck Jan.    31 8773 97. ..Dee.    14 

•t§Unholy   3.    The Chaney-Lee-Linow    Aug.      2 70. ..May  ** 

*t§Woman   Racket   (A.T.) Moore-Sweet    Jan.     24 6387 71. ..Dec  14 


.80.. 
.85. 
.68. 
..90. 
..80. 
..88. 
.85. 

.67. 

86.. 
104. 
.73. 

.69.. 
.55.. 


Apr.  1} 

.Juno  7 

.May  SI 

.  Feb.  8 

.Jan.  25 

.Feb.  8 

.Nov.  2 

.May  10 

.July  5 

Feb.  I 

.May  3 

Jan.  18 

Fob.  22 


Aug.     31.... 


O'Brien-Churchill 
,  O'Brlen-Moran 


.  Brendel-Whlte-Compton 
.  Brendel-White-Compton 


24. 


.  Farrell-Huntlngton 
.Edmund    Lowe    ... 


Mil* 

•t§Alone  With   You   (A.T.) Gaynor-Garrlck     

•UAre   You   There?    (A.T.) Llllle-Garrick     

•  Isuarmlnna     (AT)    Gaynor-Bogart     

•t! Bio   Trail.   The   (A.T.) Wayne-Churehill- Marshall 

•  JJni.Tnrtio    (AT)  Moran-Bogart-Ames     .... 

.  |I  oSomlndV  ( A.T.V  *  I . . . ....  Victor     McLaglen     

•t?By    tne    way.    Bill    (A.T.) ....  Will     Roger*         

•tSCheer   Up  and  Smile  (A.T.) . .  Lee- Lake- Baclanovn    .... 

•tSCItco   Kid.   The   (A.  T.) Lowe-Baxter     . ... „... .. 

•tfcemmon    Clay    (A.T.K. .      ■■     Bennett- Ayers-Marshall    . 

•^Connecticut  Yankee.  A  (A.T.).WIII    Rogers      

•tloancers.    The    (A.T.) Moran- MacKenna     . 

MIDevil    With   Women    (A.T.).. .  Farrell-Taylor 
•t§Fair   Warning    (A.T.)    .... 
•fsGlrl    Downstairt    (F   4    D). 
•tiGirls    Demand    Excitement 

(A.T) 

♦tSGoing    Nowhere    (A.T.)....... 

•tlSeart   Breaker.   The   (A.T.) ...  Michael    Bartlett    ., 

»t§Her   Kind  of   Man   (A.T.) Murray-Huntington      

•tSHot   Numbers    (A.T.) Lee-Compton-Corcoran    

•till     I     was     Alone     With     You 

(A  T  )  Gaynor-Farrell     

•tsjust    Imagine    (A.T.)...: Brendel-Linow 

•ULast   of  the  Duanes,  The  (A.T.)O'Brien-Loy-Browne     Aug.     31 

♦ULlving    for    Love    (A.T.) Slllt-Mackalll 

•tiLuxury   (A.T.)    Garrick-Huntington     

•tSMad  Sinner.   The   (A.T.) -••• 

•t§Man     Trouble     (A.T.) Sills-Mackalll     A«« 

•t§Man  Who  Came  Back.  The 

(A.T.)     

*i§Men    on    Call    (A.T.)....... 

•t§Movletone    Follies   of    1931  i 

(AT)         Special    Cast    

•tSNo  Favors'  Asked  (A.T.) Wayne-Lee-Francis      .... 

•«Oh.    For    a    Man  I    (A.T.) Gaynor-Farrell    

llOne    Night   In    Paris    (A.T.) ..  Gaynor-MacKenna    

•«On    the    Make    (A.T.) McLaqlen-Dorsay     ...... 

•t§On    Your    Back    (A.T.) Rlch-Warner-Hackett    ... 

•tSOne    Mad    Kltt    (A.T.) Den    Jote    MoJIca 

•t§Oregen    Trail.    The    (A.    T.)..... 

*1§Palnted  Woman.  The  (A.T.). .  McLaglen-Dorsay     

•tiPlayraatet     (A.T.) Gaynor-Farrell     

•f§Prlncess  and  the   Plumber, 

The   (AT)  Farrell-O'Sulllvan      

•tER.H  skv'  The  (A.T.) J.    Harold    Murray 

4,Renefades.    The    (A.T.) . . . . . .  Baxter-MacKenna-Harrlt 

MSScotland    Yard    (A.T.) Edmund    Lowe     

•tile.    Wolf    ( A.    T.) . . Sills-  Keith- MacKenna    . . 

♦t§See   America   First   (A.T.). ...  Will     Rogers    .......... 

•t§Sez  You,  Sez   Me   (A.T.) McLaglen-Marls-Bogart 

•tSShe'e  My  Girl  (A.T.)........  Farrell-Compton     

•tIShe   Wears  the   Pants   (A.T.).  Dorsay- MacKenna    

•tJSoup    to    Nuts    (A.T.)........  Healy-Wlnniqer 

MiSong    0'    My    Heart   (A.T.)...  John    MeCormeek    

•}§Solder.    The    (A.T.) SS?,,CCh.ul2fi"ii.iii 

•tlSpy.  The   (A.T.) Sllls-Mum-Churchlll     ... 

MSThls   Modern   World   (A.T.)...  Baxter-Alcanlz     

•tSTIme    Out    (A.T.) 

•t§Uo   the    River    (A.T.) 

MlWhlte    Fleme.    The    (A.T.).. 

MSWIld    Company    (A.T.) 

•t§ Woman   Control    (A.T.) 

•tlWomen  of  All    Nations   (A.T.)  McLaglen-Lowe 

•ts Wyoming   Wonder    (A.T.) Wayne-Clarke-Comoton 

•tiYoung  Sinners  (A.T.) Moran-Albertson     


Length 


Coming  Feature  Attractions 


..Aug.     17. ...7961. ...88. ..June  21 


.'July     12 


Title 

*t§Ballyhoo   (A.T.)    

•  »«..ui,   of  the  Ladles  (A.T.).. 

*t§Big    House,    The    (A.T.) 

•t-stsclly   the    Kid    (A.T.) 

»t§Bugle  Sounds.   The   (A.T.).... 

•t§Crisis,     The     (A.T.) 

*t§Dance.    Fools,    Dance    (A.T.). 

♦tSDark   Star.   The   (A.T.) 

*t§Daybreak    (A.T.) 

•ISDixie    (A.T.)     

'tSDoing    That   Thing    (A.T.) 

*t§Fivo  O'clock  Girl,  The  (A.T.) 

•tIGreat   Day.  The  (A.T.) 

•t§Great    Meadow.    The    (A.T.).. 

•t§Her   Fortune   (A.T.) 

•t§Jenny   Llnd   (A.T.) 

•tILet    Us    Be    Gay    (A.T.) 

•t§Llko    Kelly    Can    (A.T.) 

*t§Madame     Satan     (A.T.) 

•t§March   of    Time    (Tent.) 

•t§Merry    Widow,    The    (A.T.).   . 
•tSMonsieur    Le    Fox    (A.T.)     .. 

•tSNaughty     Marietta     (A.T.) 

•t§New  Moon.  The  (A.T.) 

'HOur.  Blushing   Brides  (A.T.).. 
*t§Passion    Flower,    The    (A.T.).. 

•f§Razzle-Dazzle  (A.T.)   

•tIRed    Dust    (A.T.) 

•t§Remote    Control    (A.T.) 

•H Revue  of  Revues   (A.T.) 

*t§Romance     (A.T.) 

•t§Rosalle  (A.T.)    

•HSInoer  of  Seville,  The   (A.T.). 

•tSSong    of    India    (A.T.) 

MsTampico     (A.T.) 

•tlThose   Three    Frenrti    Girls   (A, 

•t§Trader   Horn  (A.T.)    

*t§War   Babies    (A.T.)    

•t§War    Nurse    (A.T.) 

•t§Way  for  a  Sailor   (A.T.) 

•t§Way  Out   West    (A.T.) 

•t§World's   Illusion,   The    (A.T.) 


Beery-  Morris-  H  yams 
John    Mack    Brown.... 
Lon    Caney    


Marie    Dressier   . 
Ramon    Novarro 


Rel.  Date         Length 

VunV'ii  V.'.'.796i '. '. '.  !ss! 


Reviewed 
.  .June. 28 


Marion    Davies 
Joan    Crawford 


Joan    Crawford    .... 

Grace    Moore    

Shearer- La  Roque  . 
Montgomery-  Jardon 
,  Reginald  Denny. . 
Weber   &    Fields    .. 

Barbara    Leonard 

Lawrence    Tibbett    . 
Joan  Crawford   .... 


.Aug.  9.. 


.70... May    3 


Dressier-  Moran     

Greta     Garbo     

Haines-Doran    

King-  Love-  Hainet-Crawtord 

Greta     Garbe     

Marion    Davies    

Novarro-  Jordan-  Adoree      ... 


Aug.     24... 9179... 100.... July   12 


T.) 

.Harry    Carey. 
Buster     Keaton 


John    Gilbert 
Haines-Hyams 


SOUND  SHORTS 


'  Sept! "  7 . . .  .8243, . .  .92. . .  Mar. 


.  Huntlngton-Luce-Bogart 

.  Paul   Page    >. 

,  Albertson-  Warner-Lynn 
Murray-Marls-Luce     ... 


Star  Rel. 

.Charley    Chase    Apr. 

Revue    Apr. 

Our    Oani      Mav 

.Laurel-Hardy    Apr. 

.Harry    Langdon    Mar. 

.Laurel-Hardy     Feb. 

.Laurel-Hardy     Apr. 

.Revue    May 

.  Dogs    

,  Blltmore   Trie   Jan. 

Charlie     Chase     June 

.Charlie    Chase    May 

.  Langdon    Feb. 

Our    Gang    Mar. 

Jan. 


INTERNATIONAL  PHOTOPLAY  DISTRIBUTORS 


FEATURES 


Title 

•t After    the    Verdlet 

■t§Crlmton  Circle.  The 

•t§Dark    Red    Roses    (A.T.). 


Star 
. ..Olga   Ttcheehewa 
..  Stewart    Rome    .. 
. ..  Rome-Doble    


....  Jan. 
...  Feb. 

....Mar. 


SHORT  SUBJECTS 


Title 

•t§Acl-Dental     Treatment     

•t§Abble  Mitchell  &  Sizzle  & 

Blake     

•tAllez-Op   

•t§Clyde  Doerr  4V  Saxophone 

Sextet    

MSFeed  the  Brute   (A.T.) 

•tsHoak   (A.T.)    

•tSJustlee    (A.T.)    •■ 

•tSLIttle    Journeys    In   Songland.. 

•t§Mlser.   The    (A.T.) 

•tlMr.  Smith  Wakes  Up  (A.T.) 
•f§Nlght    In    Dixie.    A    (A.T.).. 

*-t§Nora    Blaney    No.    I 

•t§Nora  Blaney  No.  2 , 

•tSOperatlc     

•tlRadlo  Franks  &  4  Bachelors 
•UTeddy  Brown  &  His  Band... 
MSUnwrltten  Law,  The  (A.T.).. 
•tSWhen  the  Clock  Struck 

Twelve    (A.T.)    


Star 


Length 
Reels  M  Ins.  Reviewed 

I 7 76 

I 7 79. .Jen.      II 

I 8 67. .Mar.      S 


Length 
Reels.  Mins.   Reviewed 
.2 17 


Title 

•♦sail    Teed    Un 

*t§Baby    Follies   (A.   T.)... 

'Hkmi    shooters    ...    

•t§Below  Zero  (A.  T.)    .... 

MsBig    Kick.  The 

'tiBlotte    

•t^Rrats        , 

*t§Clock   Shop.   The 

*t§College    Hounds    

*t§College    Remees    

•t§Fast   Work    (A.  T.)    

*t§ Fifty    Million   Husbands. 

tfFlghtlng    Parson 

•t§  First    Seven    Years.    The 

•  Flower  Garden    Revue 

•t§Gems   of    M-G-M    (A.T.) 

•t§Haywlre    (A.T.)     Laurel-Hardy     May 

•+PHead   fliiv.   The        Harrv    I  anodon    J^n. 

•t§Hog  Wild   (A.  T.)    Laurel-Hardy     May 

Ms  Hot  Dog  Dogt    

•  ♦ROM   Man  Tro.ihi.  r*.  T.i Oavldson-Nlehole     

*t§Klddies    Revue    (A.   T.) Mar. 

*t§Klng,   The   Harry    Langdon    June 

IsNight  Owls  (A.T.) Laurel-Hardy    Jan. 

'tfReal   McCoy  (A.T.) Chase     Feb. 

*t§Shlv«rlng    Shakespeare    Our   Gang    Jan. 

•tSShrlmp.  The  Harry    Langdon    May 

•HSono    Writer's    Revue.    The    (A.T.) 

MSTough    Winter.   A Our    Gang    June 

•tSVodevllle    (A.T.) Laurel-Hardy    

•tSWhen    the    Wind    Blewe Our    Gang    Apr. 

•tSWhlsperlni    Wheopee    Charlie    Chate    Mar. 


Sate 

Length 

Reviewed 

19. 

..2  reels. .. 

....Mar.  20 

12 

17    . 

..ISAl    

...Feb.   15 

26. 

..1889 

29. 

..1827 

....Jan.   23 

8. 

.   2654 

....Feb.  15 

27. 

.2  reels 

...Apr.     S 

10.. 

.2   reels.... 

.  .2  reels. . 

...Mar.    29 

25. 

...853 

28. 

..1866 

....May  24 

24. 

..1846 

....Mar.  29 

22. 

...1877.... 

Dee.   14 

1. 

...2  reels... 

....Apr.     5 

15 
14.. 

4.. 

I.. 

25.. 

3.. 


..1775.... 
..187*  .., 
...1775    . 

..  2  reels. 
..2  reels. 


..June     7 
"  Feb.  "is 


2  reel*.. 
..1895... 
..1899... 
..1870... 
.  .2  reels. 

.  .2  reels. 
.  2  reels. 
..1795... 
..1907... 


..Dee.   14 
..Dec  14 


..Feb.   15 

'Mar.' 29 


.Mar.  29 


Song    Program 
Marionettes 


PARAMOUNT 


Jazz  Program   { §• 

Animal     Novelty     I »• 

Frawley    &    Smith I ••»• 

Special    Cast   2 17. 

Song  Serlet  I •• 

Bransby   Williams    I •». 

Marriott-Gott     -2 '•• 

M  Itchell-Hudglnt     2. I! 

Song    Program    !•••• 

Song    Program    '•••• 

Marionettes    I . . . . 

Song    Program    [ •>• 

Jazz   Program    ............I .9. 

Rosalind     Fuller    Feb.       I. ...3 30. 


...9. 

...9. 

.9. 


Nlles  Welch  2 H. 


METRO-GOLDWYN-MA  YER 
FEATURES 


Title  „  8*er 

•tIAnna    Chrlttle    (A.T.)........  Greta    Garbe    

•tSBIshon    Murder   Case    (A.T.)..  Baell    Rathbone 

•tSCaught    Short    (A.T.) Dressler-Moran-Page     ... 

•t§Chaslng    Rainbows    (A.T.) . .  ..Love-KIng     . .....  ■■■;■■■ 

(Reviewed  under  title  of  "Road  Show"  In 

♦t§Chlldren  of  Pleasure   (A.  T.).Gray-Rubln-Johnson    

•IS  Devil -May- Care    (A.T.)     ....   Remon    Noverre    

•tSDIvortee.    The    (A.T.) Sheerer-Morrle    

•t§Free  and  Eaty  (A.T.) Buster    Keaton    

•HFIeraitora   Girl.   The    (A.T.) .      navies- Gray     

MJGIrl   Said    Ne.   The    (A.T.)...  Halnee-Hyamt     


Length 

Rel. 

Date 

Feet     Mine. 

Reviewed 

...Feb. 

21. 

..6700.... 74. 

..Dee.  21 

...Jan. 

3.. 

..7961.... 88. 

.Nov.  IS 

...  May 

10.. 

..6873.... 75. 

.May    10 

...Jan. 

10.. 

..8100. ...90. 

.Nov.     2 

Nev.  2. 

1929, 

Issue) 

....Apr. 

12. 

..6400 

. . .  Feb. 

7. 

..8782.... 98. 

..Dee.  38 

...Apr. 

26 

..7533.... 84. 

..Apr.   19 

. . .  Mar. 

22. 

..8413 93. 

..Feb.  22 

...May 

81. 

..7260. ...SI. 

..Jew*    7 

...Mar. 

15. 

.8382.... 93. 

. .  Feb.     1 

'Means   synchronized   score. 


fMean8   sound   effects.    §Means   voice 
All-Talker.    P.T.  means  Part-Talker. 


FEATURES 

Length 
Title  Star  Rel.     Date     Feet    Mlns.    Reviewed 

•t§Appleeauce     (A.T.) Helen    Morgan    Jan.       4 7060 78 ...Oct.    12 

•t§Behlnd    the    Make-Up(A.T.)  ..Skelly-Wray-Powell     Jan.      II 6364 71. ..Oct    28 

•t§Benson  Murder  Cate  The  (A.T.)  Powell-Pallette-Calvert     Apr.     12 5794. ...65. ..Apr.    19 

•t§Blg    Pond,    The     (A.T.) Chevalier-Colbert      May       3 MR4 78. ..May    17 

•t§Border    Legion,    The    (A.T.).. Arlen-Wray. Holt    June     28 6088 68... July     5 

•t§Burnlng    Up    (A.T.) Arlen-Brlan     Feb.       I. ...5251  ....58...  Feb.    15 

•tICIvillan     Clothes     (A.T.) Cooper-Collyer     July   12  

«t§Dangerous    Dan  MeGrew  (A.T.) Helen     Kane     July       5 6571.... 71... June  28 

•tIDangerous    Paradise     (A.T.).. Carroll- Arlen     Feb.     22. ...5244 58. ..Feb.  22 

•t§Devll's    Holiday,    The    (A. T.).  Nancy    Carroll     May     24...  .6743. .  ..75.  ..May    17 

*t§Follow     Thru     (A.T.) Rogers-Carroll      July    26 Not    set    May     24 

•tlHoney    (A.T.)     Nancy    Carroll    Mar.    29 0701 74. ..Fob.  22 

•t§Klbltzer    (A.T.)     (D.)     Green-Brlan-Hamllton    Jan.     II 7273 81. ..Aug.  31 

•t§Ladles    Love    Brutes    (A.T.)..  George    Bancroft    Apr.     28. ...7177. ...70. ..Apr.    19 

•t§Llght  of  Western  Stars  (A.T.)Arlen-Brlan-Green     Apr.     19...  ("12 70. ..May   n< 

•t§Love    Among    the    Millionaires  (A.T.) .  .Bow-Smith     July     19.  ..6190 71 July    12 

•tILove    Parade    (A.T.)     (D)...    Chevalier-MacDonald     Jan.      IS...  leJOOl ...  I  II...Ott    19 

•t§Men    Are    Like   That    (A.T.).. Hal    Skelly    Mar.    22.... 5500.... 01..  .Nov.  23 

•t§Only   the    Brave    (A.T.)    Gary    Cooper    Mar.      8 6024 67. ..Mar.  15 

•t§Paramount    on    Parade    (A.T.)Speelal    Cast    Apr.    26 9I2C 90. ..Apr.     5 

•tSReturn  of   Fu   Manchu   (A.T.).OIand-Arthur     May     17 658S 73. ..May   10 

•tlRoadhouse    Nights    (A.T.) Morgan-Rugglet     Feb.     15 6789 74. ..Dee.  28 

Reviewed  as   "River   Inn"    In     Dec.     28,      1929     Issue 

•tfSafety    In    Numbers     (A.T.)..  Charles    Roger*    Juno     7 7074 79. ..June    7 

•t§Sap    From    Syracuse    (A.T.).. Jack    Oakle    July    19 ; 

*t§Sarah    and    Son    (A.T.) Ruth  Chatterton   Mar.    22 6868. ...77. ..Mar.  22 

•t§Seven    Days'    Leave    (A.T.) ...  Gary    Cooper    Jan.     25 6100 68.  ..Nov.  23 

Reviewed    under    the    title    of     "Medal"    In  Nev.  23,   1929  Issue 

•tSShadow   of   the    Law    (A.T.). .  Powell-Schilling    June     14.... 6392 68...  June     7 

•tSSIIghtly    Scarlet    (A.T.) Evelyn    Brent    Feb.     22... .8402 71. ..Jan.    25 

•tSSoclal    Lion,   The    (A.T.)    . . .  .Oakle-Brlan     June      7....54S3 SO. ..June  21 

(including   dialogue   and   incidental  songs).    A.T.   after   title   means 
D  means  disc.    F  means  sound-on-Mm. 


July  12,  1930 


Motion   Picture   News 


111 


•t§Str«t    of    Chance     (A.T.) Wm.    Powell    Feb.  8... 

•tlTexan,     The     (A.T.) Gary     Cooper     May  10... 

*t§True    to    the    Navy    (A.T.) Clara    Bow    May  31... 

•^Vagabond    King.    The    (A.T.) .  King-MacDonald-Oland    Apr.  19.., 

'With    Byrd    at   the   South    Pole June  28... 

*t§Young    Eagles    (A.T.) Charles   Rogers    Apr.  5.., 

*t§Young     Man     of     Manhattan 

(A.T.)     Colbert- Ruggles     May  17... 


7023. ...90. ..Dec.  28 

7142 68. ..May    17 

.71. ..May  17 
105. ..Jan.  II 
.82. ..June  23 
.71...  Mar.  22 


.6336. 
.9412. 
.7411. 
.6405. 


.7621. ...85. ..Apr.  26 


Coming  Feature  Attractions 


Title  Star  Rel.  Date         Length       Review* 

•t§Animal    Crackers    (A    .T.) Marx   Brothers    • • 

MsAnybody's    War    (A.T.) Moran    &    Mack 6750 75. ..Apr.     5 

•tjBackstage    Blues    (A.    T.) Moran    &    Mack 

•tlBetter    Wife.    The    (A.    T.)..  Chatterton- Brook     

♦+§Blue  Angel,  The   (A.T.) Emil    Jannings    

Ms-Business    is    Pleasure    iA.  f.) 

M§Cave    Man.    The    (A.T.) Geo.    Bancroft    

•t§Danclng    Mothers    (A.    T.) 

•t§Feet     First     (A.     T.) Harold    Lloyd    

*t§Fightlng    Caravan,   The(A.T.) .  Cooper-Torrence     

•tSFIesh   of    Eve    (A.   T.t    Nancy   Carroll    

•t§For    the    Defense    (A.T.) William    Powell    »  July  26. ..  .5670. ...63. ...July    12 

•t§General.    The     (A.    T.) Huston-Francis     

•fsGrumpy   (A.   T.)    Cyril    Maude    July   12 

•t§Heads    Up    (A.    T.) Rogers-Kane     

•ffHoneyraoon    Lane    (A.    T.) Eddie   Dowling   

•tlHuckleberry     Finn     (A.    T.).    Junior    Coghlan    

•  §Kid    Boots    (A.    T.) Jack   Oakle    

•t§Ladies'    Man    (A.    T.) '...William    Powell    

•tILast    Company,    The    (A.T.). .  Veidt-Evans     

•tJLaughlng    Lady,    The    (A.T.) .  .Chatterton -Brook     

•t§Laughter    (A.    T.)     Nancy  Carroll   

•t§Leave  It  to   Lester   (A.T.) 

•t§Let's    Go    Native    (A.T.) MacOonald-Oakie      Aug 6560 65. ..May  31 

•HLittte    Cafe,     The     (A.    T.)..  Maurice    Chevalier    

*1§Love    Waltz.    The    (A.T.) Harvey-Batten     

•t§Man    From   Wyoming    Gary    Cooper    July  12 

•^Manslaughter      (A.     T.) Colbert-March     

•tsMerton   of    the   Talkies    (A.T.)  Jack    Oakle    

•t$Mollnoff  (A.T.)    ..Charles    Rogers    

•fsMoroceo   (A.   T.)    Cooper- Dietrich     

•HMonte     Carle     (A.     T.) MacDonald-Buchanan     

•tSNew     Morals     (A.    T.) Chatterton- Brook    

*t§Queen    High    (A.    T.) Ruggles-Rogers-Morgan     

•t§Right   to    Love.    The    (A. T.). .  Ruth  Chatterton  

•t§ Rodeo   Romance   (A.  T.) Arlen-Carroll     

•t§R»se  ef  the  Rancho  (A.  T.K.Gary    Cooper    , 

•t§Royal    Family,   The    (A.   T.) ..  Frederic   March    

•fsScarab  Murder    Case    (A.    T.)   William     Powell     

•t§Sea    God,    The    (A.    T.) Arlen-Wray     

•f§Siltnt    Enemy.    The    Indian    Cast    

•tsSklppy    (A.    T.) v-"-j 

•tsSpeller,    The    (A.    T.)    Gary   Cooper 

■ffStttlM  8-E-X    IA.  T.) Clara    Bow     

•t§Tom    Sawyer    (A.    T.)    Jackie    Coogan    

•fSYouth    (A.    T.) Hersholt-Wray     


8000.... 88... May    17 


SOUND  SHORTS 


Rel.  Date  Length 

Dale 2  reels. . 


Reviewer 


.  .2  reels 

.  I   reel May  24 

. .  I   reel 

.  I   reel 


Title  Star 

IHAccidents  Will  Happen  (A.T.)  Smith    and 
*t§Actions     Speak     Louder     Than 

Words    Wm.   &   Joe   Mandel May      3 I  reel 

•tsArtitt's  Reverie.  The  (A.T.)..  Ash-Washington     I  reel June 

*+§At    Home    (A.T.) Lulu    McCennell     I  reel 

•t§Barnacie      Bill,      the      Sailor 

(A  T.)     Talkartoon    I  reel 

•tsBearded  Lady   (A.  T.) Christie    Comedy    Mar.       I 1794 

*t§Bedeha    Screen  Song   Jan.       4 604. 

•tIBelle  of  the    Night Feb.      15. 

•♦^Chinatown    Fantasy.    A 

•t§Chords    of    Memory May     10.. 

•tsoome     lake     •      1  rip     in      My 

Airship    Srreen   Song   ...  .      .    ..    May    24.. 

•tlConfounded    Interest   (A.T.) . . .  Haymond    &    Caverly 

•tSDance,    Yeu    Singers    (A.T.).. Puck   &    White 

•fSDeep    "C"     Melodies Frances    Williams    Jan.     25 901 

*t§Desperate   Sam    Bert    Green    Mar.    29 1832 . 

•tsDIzzy   Dishes   (A.T.) Talkartoon      I  reel 

•fsDoo  t    Believe    It   (A.  T.) ....  Christie    Comedy    Feb.      8 1872 Mar.  22 

•fSDown   With   Husbands   Arthur-Roach     Mar.      8 1660 Mar.  22 

Ms-Duke  ef  Dublin  (A.  T.) Christie    Comedy    Feb.       I 1850 

•HFamlly    Next    Doer.    The Charles   Ruggles    Jan.      II 1381 Feb.   15 

•t§Fatal   Card.   The    (A.T.) W.    &    E.    Howard 

•t§Feelin'  Blue  (A.T.) Ash-Washington     I  reel 

•tsFlrebugs    Talkartoon     May     10 704 Apr.   19 

•t§Fit  to  Be  Tied   (A.T.) Burns    &    Allen I  reel 

•tsFor    Leve    er    Meaey    i  A.T. )...  Christie    Comedy       Jan.       4 1870 

•tSFood   for   Thought   (A.T.) Allen    &     Canfleld I  reel 

•1§Gettin§   a   Break    Block    &    Sully May    17 I  reel June   28 

•tiliiumg   •    licKot   Eddie    Canter    Mar.    22 948 Feb.    10 

n§Glow  Worm,  The  (A.T.) Screen    Song    I  reel 

•tSGrand    Uproar    (A.T.) Talkartoon      I  reel 

•tsHelpIng    Hand.    The    (A.T.). .  Solly    Ward    I  reel 

MJHe   Was   Her   Man    (A.T.) Gilda    Gray    2  reels 

•t§Hls    Honor,    the    "' 


22. 
29. 


..1665 July    5 

. .  I  reel 


Mayer Christie    Comedy    Mar. 

*t§Hot  Dog    .Talkartoon     Mar. 

•tJHot    Time    In    the    Old    Town 

Tonight,   A    (A.T.) Screen   Song    I  reel July    6 

MM    Came    First      Merman    Timberg    Apr.     12 »i4   

'tsl'm  a  Wild  Woman   (A.T.)...  Boydell-Ash     I  reel 

"t 5 1  m    Afraid   to   Come    Heme    In 

the    Dark    Screen  Song   Feb.       I 65 1 Jan.   25 

•tsTm    Forever   Blowing    Bubbles.  Screen    Song    Mar.     15 I  reel 

•t5l«  the  Shade  of  the  Old  Apple 

Tree    Screen  Sono)      Jan.      18 752 

•t§lnsurance     Eddie    Canter    I     reel June    28 

*t*;  Introduction     of      Mrs.      Gibbs 

(A.T.)      Lulu     McConnell     

*t§Jazz   Preferred    (A.T.) Zelaya      I  reel July     5 

•UKandy    Kabaret    (A.T.) Children's     Ballet      I  reel June  28 

•tlLa  Palema   Screen    Seng    Apr.     12 574 

*t§La   Schnapps.    Inc.    (A.T.) Smith   &    Dale    

•t§Lady.  You  Slay  Me  (A.T.)...  Perklns-Hillpot     I    reel 

•tSLet   Me   Explain  (A.  T.) Christie    Comedy    Jan.       4 1870 

•t§Lovers'    Lane    (A.T.) Arthur    &    Morton    Havel 

•t§Many    Moons    (A.T.) I  reel 

*t§Meek   Mr.   Meek,  The   (A.T.).  Jimmy    Barry    I  reel 

*tf Million    Me's.    A Lee   Morse   Apr.    26 964 Jan.   25 

•tSMoon    Bride's   Wedding.    Thc.U.    S.     Indian    Band Feb.    22 967 

•tSMountaln    Melodies    Jan.      II 994 

*t§My   Gal   Sal    (A.T.) Screen    Song    I  reel 

•tSNeighborly    Neighbors    (A. T.).  Lulu    McConnell    2    reels 

•tfOle    Man    Whoopee    (A.T.) Art   Frank    I  reel 

•tlParamount    Acts     I  reel 

•15  Par  amount      Comedies      2  reels 

*t§Paramount     Pictorials     

•fSParamount    Screen    Songs    I  reel 

•ftParamount    Sound    News , I  reel 

•f§Paramount    Talkartoons     I  reel 

•t6.Prlsoner'«    Song.    The ..Screen     Song      Mar.       I 738 

•tfRadln    Riot  ..: Talkartoon     Feb.     15 737 Feb.    15 

•t§Resolutlons     (A.T.) Pillv    House    

*t§Rube,    The    Jimmy    Barry    June    21 I  reel 

•tSSalt    Water    Ballads  Mar.      8 987 

•t§Serapolly   Married   (A.  T.) Christie    Comedy    Feb.     22 1634 Jan.    18 

•tSSo  This  Is  Perls  Green.    .         Fa7enda  Jan.      18 1747   Jan.    25 

*t§Story    Book  Parade.  The  (A.T.)  Children's     Ballet     I  reel 

•+Sstrnno<"    Rex     The    (A.T.)..      Christie   Comedy    Mar.      IS...    I7W    

*t§Tide    Rises.   The    June     14 I  reel 

*t§Toys     Ormonde    Sisters     June    28 I    reel 

*t§Twentieth    Amendment.    The     (A.T.) 2  reels 

•t^Volees  of   Lonely   Men Apr.     19 I  reel 

MS  Wanderlust     Bruce   Scenic   Apr.       5 I  reel Feb.   15 

•UWee  Bit  0"  Scotch   Feb.      8. ...1022 

*t{Yes.  We  Have  Ne  Bananas.. .  Screen    Song    Apr.   26 I   reel May    24 


Length 
Feet.  .Mlns. 

Reviewed 

2.. 
24.. 
23.. 

..7607.... 84. 
.'.'6740  !"!73! 

.Nov.    15 
!.'n'ov'.'36 

II.. 

il. . 
29.. 

.'.  5654 .'.'.'.  63' 

'..July    5 

18.. 

..7500.... 75. 

...May    3 

Date 

Length 

Reviewed 

PATHE 

FEATURES 

Title  Star 

*t§Bachelor's  Secret,  A  (A.T.)  (F).  Alan    Hale    ;Une 

*t§Beyond     Victory     (A.T.) ......  Boyd-Collyer    July 

•tsBig    Shot.    The    (A.   T.)    (F) June 

*t|Clothes    (A.   T.)    (F) Constanee  Bennett   May 

*t§Crashing  Through    (A.  T.)(F). Wm.    Boyd     June 

'tsGrand  Parade   (A.T.HD  &  F) .  Twelvetroes-Seott    Feb. 

*t§Hot  and  Bothered  (A.  T.)  (Fl..  Eddie  Quillan   Aug. 

*t§Offlcer    O'Brien    (A.T.)     (F)..  William    Boyd    Feb. 

•fsNeghgee    (A.   T.)    (F) Ina   Claire    May 

*f§Painted   Desert   (A.  T.)    (F)..  William    Boyd    May 

*t§Parachute    (A.    T.)    (F) Armstmno-Lombard         lulv 

*t§Pardon    My    Gun    (A.T.) Starr-Duryea     June 

•tsPlay    Boy    (A.    T.)    (F) tuuie   uuman    June 

•tiSaratoga    (A.T.)    (F) Constance  Bennett    July 

•t§Swing    High    (A.T.)    Twelvetrees-Scott    June 

♦t§Treasure   Girl    (A.  T.)    (F) Aug. 

Coming  Feature  Attractions 

Title  Star  Rel 

•tliAdam  and  Eve  (A.T.) Constance    Bennett    

*tiAII   the    Way    (A.T.) Constance    Bennett    

*t§Greater   Love.   The    (A.T.)... .  Ann    Harding    

•t§Her    Man    (A.T.) Helen    Twelvetrees • 

•tSHoliday     (A.T.)     Harding-Astor-Horton     Not    Set.... 8870.... 97... June    14 

•filn   Deep  (A.T.) Constance    Bennett    

*t§l    Take  This  Woman   (A. T.). .  Harry    Bannister    

*t§Last    Frontier.    The(A    .T.)...  William    Boyd    

*t§Lazy    Lady    (A.T.) Constance    Bennett    

*t§Looklng  for  Trouble  (A.T.) .   .Eddie     Quillan     

•tSNight   Work    (A.    T.) Eddie     Quillan     

•tsNorth  of  the  Yukon   (A.T.)...  William    Boyd    , 

•tsPrice  of  a  Parry,   The   (A.T.).  Helen     Twelvetrees     

•t§Rawhlde   (A.T.) ...William    Boyd    

*t§ Romance    Harbor    (A.T.) 

•t§Siren    Song,    The    (A.T.) Mary    Lewis    

*t§Taking  the.  Rap  (A.T.) Robert   Armstrong    

*t§Thls    Marriage    Business    (A.T.) 

•tSUp  and  At'  Em   (A.  T.XF) 

*t§War  and  Woman  (A.  T.)(F)..  Boyd-Harding-Armstrong    

•t| Woman    Afraid.  A    ( A.  T.)  ( F) 

SOUND  SHORTS 

(Available    sound-on-tilm   and   sound-on-disc) 
(Note:    Pathe   does    not    list  running    time   on    Shorts.      The    approximate    running    time   ef 
In   the   important  series,  however,  follow: 

2    reel    comedies 20 

Pathe   Sound    News 10 

Pathe     Silent     News 10 

Pathe    Audio    Review II 

Pathe   Review   >• 

Aesop's    Fables    •**•■! 

Grantland    R lee    Sportllghts 10 

Talking   Topics   of   the    Day ' 


reen 

■It. 
mln. 

■  la. 
■IB. 
min. 
■Ik. 

■  la. 

■  la. 


Title  Star  Rel  Date 

*t§AII   Stuck  Up   (A.T.) MeNaughton-Knapp    Jan.       19. 

*t§America     or     Bust     (A. T. )....  Daphne    Pollard    

•tsBeauty     Spot.     The     (A.T.). ..  Oawson-Carney      Mar.     30. 

•t§Big    Hearted    (A.T.) Harry    Grlbbon     , 

•f§Blg    Tap   Champions    ( A.T.) . .  .Sportllght   Mar.     23. 

*t?Bo»s    and    Arrows Sportllght      Jan.       12. 

•tSPugville    Roman-e   (A.T.) Aesop    Fables    

*t§Campus   Favorites   (A.  T.) 

•tM'hampion      Mnki-rs     (AT'  Snortlioht      

*t§Child    Life   of    India    (/.T.).  .Vagabond    Adv.    Series 

*t9Chills  and   Fever   (A.T.) Shean-Knapp     Apr.     27. 

•t§Clothes  Make  the  Man  (A.T.) Feb.      16 

*t§Cover    Charge    (A.T.) Topics  ef  the   Day   Feb. 

•f§Crosby's    Corners    (A.T.) Reg.    Merville    Feb. 

*t§Darktown     Follies     (A.T.) Buck   &    8ubbles Mar. 

*it Deep    South    (A.    T.) Song    Sketch     Apr. 

*f§Dlxi«     Days     (A.T.) Aesop    Fables    Mar. 

•UDogglng    It    (A.T.) Sportllght    Mar. 

•tlooing   Phil  a   Faver   (A.  T.) ..  Mackenzie    Ward  Feb. 

•t§Drums  of   Fear  (A.T.) 'agabond    Adv.    Series 

*t§Falrway    Favorites    (A.T.) Sportllght   May 

•tfFellne     Fighter    (A.T.) Sportlignt     Feb. 

•t§F iftyM  MeslromBroadway  (A.T.).  Watson-  Merville     Mar. 

•t§Flsh.    Fowl   «V   Fun    (A.T.).... Sportllght    Apr. 

•t§Foolish     Follies     (A.T.) Aesoo     Fable     Mar. 

•t§Glacier's  Secret.  The  (A.  T.).  Vagabond    Adv.    Series    May 

*t§Golden    Pagoda.    The    (A.T.) ..  Vagabond    Adventure    Series.  May 

•tGood  O'd  School   Days  (A.T.).. Aesop     Fable     Mar. 

•tSHappy    Golf    (A.T.) Sportllght    Jan. 


29. 
23. 

2. 

20.. 

30. 

9. 
16. 


Keefe-Rico 

...Aesop    Fable    April 

. .  Noel   Frances  Jan. 

.    Geo.    LeMaire    Mar. 

..Herman-Green    Mar. 

.."Buck    &    Bubbles" Feb. 

.Topics   of   the    Day    Mar. 

'Buck    &    Bubbles" Mar. 


4. 

9. 
16.. 
20.. 

16. 

19. 

5. 

2. 
26.. 


27. 

12.. 

SO   . 

9.. 

9.. 
23.. 
23.. 


Jan.       26. 

Jan.       19. 


it§Hearts  and   Hoofs   (A.T.).. 

•t§Haunted    Ship     (A.T.) 

•tSHer    Hired    Husband  (A.T.) 

•HHigh    and    Dizzy 

•t§Hls    Birthday    Suit    (A.T.) . 

•t§Hlgh   Toned   (A.  T.) 

•tsHome.    Sweet   Hem*    (A.T.). 

•tSHonest    Croon    (A.T.) 

•t^Hooked  (A.T.)    Sportllght 

•tSJn   the   Park    (A.T.) Teples  ef   the    Day... 

•+§lron    Man.    The    (A.T.) "Aesop  Fables" 

•t§Lair   of    Chang-How    (A.T.) ..  Vagabond   Adv.   Series 

•tPi  n-e's     Memories     (A.T  >  Song    Sketch    Feb.      16. 

*t§Mind      Your      Own      Business 

(A.    T.)     

IttjMusicai     Beauty    Shop     (A.T.) 

lt§Noah    Knew    His  Ark    (A.T.) 

Topics  of  the   Day Jan.       12. 

.Aesop    Fable    May    II... 

.  Released   Every  Week 

Released   Twlee    Every   Week 

.Butler  Mayo     Apr.         6 

. ...  Agnew-Geraghty    May        4. 

(A.T.)    May      17. 

Nat   Carr 


Length         Reviewed 

.  .2  reels Feb.     I 

..  .2  reels June  21 

.  .2  reels Mar.  22 

..2   reels June   28 

.. I   reel 

, . .  I   reel Jan.    1 1 

. .  I   reel June  21 

.1    reel July    5 

.    I     reel June     21 

..I     reel July  12 

..2    reels.. 

.  .2  reels 

...  I  reel Feb.   15 

...2  reels Feb.   15 

.  .2  reels Feb.  22 

.1    reel June    28 

. .  I  reel 

..I   reel Mar.    15 

.  .2  reels Feb.     8 

. .  I  reel June  20 

. . I  reel 

. .  I  reel Feb.     8 

.  .2  reels 

..I  reel 

..I  reel Mar.    8 

...I   reel May  31 

. .  I  reel Apr.     6 

..I   reel Mar.    8 

..I  reel Jan.    25 

.  .2  reels May  31 

.1  reel May     I 

.  .2  reels Jan.      4 

2  reels 

.  2  reels Mar.     I 

.2  reels Feb.      3 

. .  I  reel Feb.     22 

.  .2  reels 

. .  I  reel 

..I  reel Jan.    IS 

. .  I  reel Jan.    18 

.  .2  reels June    7 

. . I  reel 

...2  reels July    12 

.  .2  reels June     7 

..I  reel June    7 

. .  I   reel Jan. 

.  I  reel June 

.  I  reel 

.  I  reel 

.  .2  reels Apr. 

.  .2  reels May 


II 


26.. 
5. 

2.. 
20.. 
16.. 

2.. 

6.. 
23.. 


•tSOn    the    Air    (A.T.) . 

•t§Oom    Pah    Pah    (A.T.) 

•t§Pathe  Audio  Review  (A.T.).. 
'tiPathe    Sound    News... 
•t§Perfect    Match.    The    (A.T.).. 
•t§Pick    'Em    Young    (A.T). 
•ItRanchhouse    Blues 
•t§Red    Heads    (A.T.) 

•tfRich    Uncles    (A.T.) Richard    Carle     May       li 

•tSRIde   'Em    Cowboy    White-Carney     April      IS 

*t§  Romeo     Robin,     A 

•t§Royal    Flush,    A    (A.T.) 

•tIRubevllle   Night   Club   (A.T.).H.    B.    Wotsoi Jan. 

MsShlp    Ahoy    (A.T.). Aesop    Fable    Jan. 

"USinglng    Saps    (A.T.) Aesops    Fables    Feb. 

•t§Slxteen    Sweeties    (A.T.) Whlte.McNaughten   Apr. 

•t§Sky    Skippers    (A.T.) Aesop    Fablei    Feb. 

•t§Songs    of    Mother Song   Sketch    Feb. 

•fSSnllls  and  Thrills  (A.T.) Sportllght     Apr. 

•HSolashing    Through    (A.T.) Sportllght   Feb. 

•§tSportlng  Brothers  (A.T.) 

•StStreets    of    Mystery    (A.T.)     ..Vagabond     Adventure     Series. June        2.. 

•tSSwell    People    (A.T.) Marcia    Manning    

*t?Tlght    Squeeze    (A.T.) LeMaire  Feb.        2.. 

•tSTrumpeteer.   The    (A.T.) Song   Sketch    Jan.       19.. 

•tSTryino    Them    Out    (AT.) 

*t§Two    Fresh    Eggs    (A.T.) St.   John-Aubrey   

•isVoice   ot    tne    sea    (A.I.) Song    S1- <-'<-u  Mav         4.. 

*t§Western     Whnnnee     (A.T.) Aesoo   Fables    Apr.      13... 

•t§What.    No   Belt!    (A.T.) Taplrt  »f  the  Day Mar.       9.. 

RKO 

FEATURES 

Length 
Title  Star  Feet.  .M ins.  Reviewed 

•t§Alias   French  Gertie   (A.T.)... Daniels-Lyon    Apr.    20 6202 65...Anr.   IQ 

•t$Beau   Bandit   (A.D.)    Nagel-Kenyon     Mar.     2 6169. ...69. ..June    21 

•t§Case  of  Sergeant   Qrltcha Morris-Cempson-Hertholt    ...Feb.    23 8191 92. ..Mar.    8 


.  .2  reels. . 
. .  I  reel . . . 
.  .2  reels.. 
. .  I  reel . . . 
. .  .2  reels. 
.  .2  reels. . 
..  .2  reel.. 
. . I  reel . . . 
.  .2  reels.. 
. .  I  reel. .. 
. .  I  reel . . . 
..I  reel... 
. .  I   reel. . . 

.1   reel 

. .  I  reel . . . 


..May  24 
..May  3 
..Apr.  5 
.June  28 

'.No'v'."l8 

.Jan.  II 

.  Feb.  8 

.Apr.  19 

..Feb.  15 

.May  10 

..Apr.  12 

.Feb.  15 

.June  7 

.May  3 


.  .2  reels. 
. .  I  reel . . 
.  2  reels. 
2  reels.. 
. .  I  reel. . 
.  I  reel . . 
. .  I   reel . . 


.Nov.  23 


.June     7 

..July    5 

May     3 

.Apr.   19 


'Means  synchronized  score.    fMeans  sound  effects.   §Means   voice  (including  dialogue  and  incidental  songs).    A.T.  after   title   means 

All-Talker.    P.T.  means  Part-Talker.   D  means  disc.    F  means  sound-on-tilm. 


112 


.1/  o  t  i  o  n    P  i  c  t  it  r  e    Ar  c  zv  s 


July  12,  1930 


•|§Cuckoos.    The    (A.T.) 

•tIFall    Guy.    The    (A.T.) 

•tsFramed    (A.T.) 

•tSGIrl  of  Pert  (A.T.) 

•t§Ht    Knew   Women   (A.T.) 

••suit   the    leek    (A.T.)  

t  §  Inside    the    Lines    (A.T.) 

*t$Lovo   Comes   Along    (A.T.) 

•t§  Levin'   the  Ledlet   

•tSMIdnight  Mystery,  The  (A.T.) 
•H  Runaway    Bride.   The   (A  .T.). 

-ttSeeond    Wlte    (A.T.) 

•t»S«ve»  Keys  t»  Baldnite  'A  T.) 
•t§She's    My    Weakness    (A.T.).. 


Wheeler- Woelsey    May 

Mullhall-Clarke-Sparks    June 

Brent-Toomey     Mar. 

Sally  O'Nall   Feb. 

Sherman- Joyce    May 

n»kl»-  Walker      Feb. 

Compson- Forbes    July 

Daniels-Hughes    Jan. 

B lehard   On    Apr. 

Compson-Trevor    June 

Astor- Hughes    May 

Lee-Carr-Nagel    Feb. 

Richard    Oil        Jan. 

Carol- Lake- Bunce      Aug. 


.8100. ...90, 
.6175. ...65. 
.6136... .68 

..6174 60 

.6319 70. 

.9327..  .65. 


.7036... 
..6138... 
.6463... 
.6234... 
.6058... 
.6579... 
..not  set 


..Apr.  t 
..May  31 
..Feb.  15 
..Jan.  4 
..Apr.  26 
..Dee.  1' 
..July  12 
..Dei..  2i 
..Feb.  22 
..May  31 
..May  24 
..Feb.  15 
..Jan.  « 
..June  28 


Coming  Feature  Attractions 


Cast 


..Amos    'n'    Andy.... 

.    Richard    Dix    

.  .Love-Trevor-Sparks 
. .  Bob*  Daniels   


Title  Star 

*t§Babes    in    Toyland    (A.T.) Special 

•tSBunker    Bean    (A.    T.)     

MSCheck    and     Double    Check 

(A.T.)     

•tjCimarren    (A.T.)    

V§Censpiracy,  The  (A.T.) 

•nDlxlana     

•tIEscape    (A.    T.)     

•t§Halt  Shot  at  Sunrise  (A.  T.) .  Wheeler- Woolsey    

*t§Heart  of  the  Rockies  (A.  T.) .  Marshall-Daniels    

•t§Hlgh    River    

•tSHunted    

Mslron    Trail.    The    (A.    T.) 

•tSLadles    el    the    Past Betty    Compson     

•t§Lawful    Larceny    (A.    T.)    

•tSLeathernecking     (A.    T.)     Foy,      Jr. -Rubin      

*t§Old    Accordion    Man,    The 

(A      T.)     Joseph     Cawthern     

•tSPerfect   Alibi.    The    (A.    T.) 

•tiRecerd   Run   (A.T.) Wolheim-Armstrong-Arthur 

•fsSensatien    (A.T.) .■ 

•t§She's    My    Weakness    (A.T.). .  Lake-Carroll     

•t§Shooting     Straight     (A.T.) Richard    Dix    

•t§Silver    Horde    (A.    T.)     Brent- Wolhelm     

•tlUpperworld    (A.T.)    


Length 
Feet.  .Mine.  Reviewed 


July  12 


Title 

*t§Age  of  innocence.  The(A.T.(F). 
•t§Belore    Breakfast    (A.T.)(F).. 

•t§Bobbed    Wire    (A.    T.)     

•t&Bridegroem,  The  (A.T.)(F).. 
•t§Bi'oken  Wedding  Bells  (A.T.). 
•t§Campus  Sweethearts  (A.  T.) 
*t!Cash    and    Marry    (A.T.) 

•t§Dear   Slayer    (A.T.) 

•jlEventually  But  Net  New  (A. 
•HFalr  Deceiver.  The  (A.  T.) 
•tSGeneral   Glnsburg   'A.T.)    (F). 

*t§Golf    Specialist.    The 

•tsGunboat  (iinsburg  (A.T.)  (F). 
•t§Guest.  The  (A.  T.)  (F&D).. 
•tSHot    Brirtoe   (A.    T.)    (F&D).. 

*t§Humanettes     

'\5iau  (A.T.J  (Fi 
**§ Land  of  the  Sky  Blue  Daughters 
•tSLost  and  Foundered  (A.  T.) 
•t§Magnate.  The  (A.  T.)  (F&D). 
•t§Men  Without  Skirts  (A.T.).. 
•ffMickey's  Champs  (A.  T.) 
M§  Mickey's  Luck  (A.  T.) 
•t§Mickey's  Master  Mind  (A.  T.) 
•tlMlckey's  Merry  Men  (A.  T.) 
"KMIckey's  Strategy  (A.  T.) 
•HMIckey'l  Winners  (A.  T.) 
•tiMickey  the  Romeo  (A.  T.) 
•t§ Mickey    the    Whirlwind    (A.T.) 

•tiMlekey    the    Warrior 

*t§Museum.    The    

•tlMusical    Moments    (A.   T.) 

•§10ff  to   Peeria    (A.T.) 

•tSOId  Bill's  Christmas  (A.T.). 
•tf Old  Vamps  for  New  (A.  T.).. 
■•(Palnoke    Ftvine    Sehe*l    (A.T.) 

*t§Peep   on   the    Deep,   A 

■resetting   Son.    The    (A.I.)    

*t§Sleeplng     Cutles     (A.T.) 

'tlsong    and   the    Sergeant.    The 

(A.T.)      

MSStrange     Interview,     The 

(A.T.)     (F) 

•t; While  Aute  Walte  (A.T.HF). 
•t§ Who's   Got  the  Body   (A.T.).. 


Length 

. I  reel 

.2  reels. . 


SOUND  SHORTS 

Star  Rel.  Date 

Paula  Trueman    Jan.       5.. 

Mar.      9.. 

Dane-Arthur 

Mare    Connelly    Feb.      2 1  reel. 

Dane- Arthur    

(F&D)     Mar.      9. 

Vasighn-Coeke-Sargoat     Mar.     16. 

Vaughn-Cooke     Mar.      2. 

T.)    (F&D)    Vaughn-Cooke..  Apr.    13.. 

(F&D)      Jan-      6- 

Nat   Carr  ..    Apr.     13. 

W.    C.    Fields •  •  • 

Nat    Carr        Jan.     12.. 

Marc    Connelly    May    25. 

May     II. 

Benny    Rubin    ■• 

bua»    Elunoion   a.    Orcnestra    rob.       9. 

Vaughn-Cooke     Mar.     30. 

(F&D)        Vaughn-Cooke    ..  Jan.     19. 

Marc   Connelly    Mar.    30. 

Dane- Arthur      •• 

(F&D)    Mickey   Yule Feb.      2. 

(F&D)    Mlekey   Yule Mar.   30. 

(F&D)    Mlekey    Yule Mar.      2. 

(F&D)    Mlekey   Yule July     20. 

(F&D)    Mickey   Yule Jan.       5. 

(F&D)    Mickey   Yule Aug.    17. 

(F&D)    Mickey   Yule June    22. 

(F&D)    Mickey   Yule Apr.     27. 

Mickey    Yule    May     25. 

Toby  the  Pup 

Felix    Fernando    Orch 

Nick  &   Tony    July     13. 

Fab.      t. 

Vaughn-Ceoke    Feb.      2. 

.     ..  June    22. 

Clark    &    McCullough 

Vaugnn-uooke    Feb.     16. 

Alberta    Vaughn     Jan.      5. 


.  .2  reels. 
.  .2  reels. 
.  .2  reels. 
.  .2  reels. . 
. .  I  reel . . 

2  reels. 
.2  reels. 
.  .2  reels. . 
..I  reel.. 
.  2  reels. 
.  I  reel . . 
. .  I  reel .  . 
. .2  reels. 
..2  reels. 
.  I  reel  . 
.2  reels. 
.  .2  reels. 
..2  reels. 
.  .2  reels. 
.  .2  reels. 
.  .2  reels. 
.  .1  reels. 
..2  reels. 
..2  reels. 
i .  .2  reels. 
. .  I  reel.. 
. .  I  reel . . . 
.  .2  reels. . 
.  2  reels. 
.  .2  reels. . 

I  reel  . 
.2  reels 
.  .2  reels. 
. .  2  reels. 


.Feb.  22 
.Apr.     19 


..July    5 
.  Nov.     9 


July    5 


..July    5 
.Apr!   J2 


..May  24 
..June  14 
..June  14 
Dos.  14 
..Jan.    25 


...July  5 
..Feb.  8 
.Dee.     »• 


May     1 1.... 2  reels. 


Sherwin-Knowles 
Nick '&  Tony".'.' 


Mar.      2. 

Jan.      12. 

Aug.    3.. 


..I  reel    . 
.2  reels. . 


May  24 


SOINU- ART-WORLD  WIDE 


Star 


Rel.  Date 


•t§Big    Fight.  Tin   (A.T.) Williams-Lang     Sept. 

•+§Cock  0'  the  Walk  (A.T.) J.    Sehlldkraut-L»y    May     13 

•§tDude    Wrangler,    The    (A.T.).  Duryea-Basquetta     June     .. 

•tIFighting    For  the    Fatherland................ Apr.      . 

•t§Hello    Sister    (A.    T.) L.    Hughes-Berden    Feb.    ... 

*t§Once    a   Gentleman    (A.T.) Horton- Wilson Aug.    ... 

•tSReno     (A.T.) Roland-Thomson- Love 

•tSSembras  de  Gloria   (Spanish).  Special    Caet    Feb.    .. 

MsWhat  a    Man    (A.T.) Denny-Segar    Apr.       I 


I.. 


Length 
Feat.. Mine.  Reviewed 

..5850 65...  Apr.   19 

.7200 80...  Apr.   19 

.6200 68...  May  24 


9509...  I  00...  Apr.     5 
June  21 


STATE  RIGHTS 


Title 


Star 


FEATURES 

Dlst'r 


9500... 1 00.  Feb.     22 
.7000 79... Mar.  29 


Length 
Feet      Mins.  Revlewen 


..Talk.  Pie.   Epics.  .Net  sat 8860 98.  ..Jan. 


..Int.    Photoplay.  Jan.     1 .   8900 
.Allied     Film.  Mar.    IS...   8  reels 
. .  Amer.  Gen.  Film     Jan.  249000 


.  Big  4. 
.Amer.  Angle  .. 
.  New  Era  .... 
.  Harold   Auten. . 


.Apr.  15   5400. 
.  Aer.    B    . 

10.6800. 

10  8372.. 


July 
.May 


.Burr    Jan.     15  5466. 

Unusual  Plct 


73.  June 
.85...  May 

.100.. Feb. 

.  .60.  June 
inn.  .Anr 
.76..  July 
88...  May 

..61.  Jan. 
Feb. 


•tiAsress   the   World    (A.D.) .............. 

•t§After    the    Verdict    (A.T.)  Tschechowa-Ward 

Asphalt      Froellch-Amana 

• 'is  Because  I   Leva  Yau  Mady  Christians  .. 

•tSBeyond   the    Rio   Grande    (A.T.)    Jack    Perrln.. 

MSBrlif*  68   (P.T.) V»i<lt-Brlnk        

*t§Bright     Eyes     Ballour-Trevor      ... 

•ts-Burning    Heart.    The    Christians- Froellch. 

MSCall      of      Circus      (A.T.) 

(D.F.)     Bushman   Clayton    .. 

Caught  In   Berlin   Underworld.  Fritz    Kastner 

Chess     Player.     The Jehanne-Blanchard 

•t§Clancy      in      Wall      Street  ...... 

(A.T.)      Murray. Llttlefleld   ...Aristocrat    Mar.    157127. 

•tiCo-Ootlmists     Special    cast        New    Era    Feb.   b 

•tSDanger  Man.  The  (P.T.).Chas.    Hutchinson    ..Cosmos May    20  6516. 

•tCnarfcaned    Skies    (A.T.) . . .  Brentwood-MacDonaldBlltmore     Prod Jan.  .5400. 

*t§Drifters     Harold     Auten 

*t§Escaped   from    Dartmoor.  .   Barlng-Hennlng         ..Harold    Auten. ..Apr.   II   7529. 

Farmer's    Wife Thomas. Hall-Davis.     Allied    Jan.   4   6845. 

•t§Flrebrand    Jordan    Lane    Chandler Big    4 

Figaro      Franco-American   Net  Sat  6360 71 

•tSHeart's       Melody       (A.       T.) 

(F    &    D)     Frltsch-Parlo    Ufa    Film     

Her   Unborn   Child   (F  &  D).  .  Special    Cast Windsor    Jan.     107609 85.  Jan 

Hunted    Men    Bob  Steele   Syndicate    Apr.. 4853     

•t§lmmortal    Vagabond  (A.T.)  Hald- Froellch     Ufa     Film     

In  the   South   Seas  with   Mr.   and   Mrs.   Pinchot Talk.  Plct.  Epics. Sent.  I   5538 May   S 1 

Ml  a  tag  I    African  Hunt  Congo  Plct.  Ltd.     Apr.  137776 86. .Apr.     26 

Jade    Casket,    The French     Cast Cosmos    5800 64 


Mar.       I 

Feb.    22 

.82...  May  24 
.60  Dee  14 
...40.  July  5 
.70. .Apr.  19 
.79.. Jan.      18 

.Dae.      7 


It 


.56... Mar.  29 
.52...  Mar.  29 

.56 

.60 

.58... May   17 


*t§Juno     and     the     Paycock    (A.T.)  Sara    Allgood  Harold     Auten. .  June  27.  9100 July 

•iSLadies      in      Love      (A.T.)  Day-Walker     chesterfield     May     176095 69. .May 

•tSLast    Dance,    The    (A.T.) ..  Reynolds- Robards  Audible      Mar.    8.5825 do.    Mar. 

*t§Lost   Gods    (A.T.) Talk  Pic.  Epics. ..  Sept.     I..  ..4800. ..  .53.  ..July 

Lost    Patrol fro    ratria    ...not     set.  diuo.  . . .  j/  .  .  Lie. 

*t§Love  at   First  Sight( A.T.)  Keener- Fester    Chesterneld Feb.    15  6039 68.  .Feb. 

Mystery   at   the    Villa    Rose. .  Trevor-  Baring       Harold    Auten..  May    31   9000 100  mins. 

'tSOverland    Bound    (A.T.) . .  Perrin-Ray    Raytana    ...Apr.     15 5040. 

'tsParting   of    the   Trails Bob    Custer     Syndicate    ..Mar.      I 4700. 

Passion    Song,    The Olmsted-N.      Beery.. Excellent    5080. 

Peacock    Fan    The Dorothy     Dwaa Chesterfield     5400. 

Poor    Millionaire     Talmadge-Howard      .Biltmore      .Apr.      7. ...5200. 

Pori    Special  Cast Ufa    Films    

•TSRarapant      Aga      (A.T.) 

(D.F.)     Murray- Kennedy    ...Continental  Jan.     155743 64.  Jan.      18 

•t§Ridin'     Law    Perrin-Canutt    Big   4    Mayl25600 62.  July       5 

Sea     Fury     Mildred     Harris Tom  White Net  Set  5200 58. .Dec.      7 

•t§Secret  of  the  Pueblo   Big   4    June  15 

Smoke    Bellow    Conway    Tearle First     Division     6605 73 

South    of    Paaama  Carmellta   Geraghty. .  Chesterfield    6300 78 

Stampede    Native    Cast    Harold    Auten. ..Apr.   M  7540 80. .May       3 

Strange    Case    of    District 

Attorney    "M"    Unusual  Photoplay  .Mar.  6800 Mar. 

*t§ Take  the  Heir  (A.D.) Edward  Horton   Big    4    Jan.   15.5700 63.  Jan. 

.Yakima     Canutt Waca     Mar.    7.  5  reels Oct. 

.Cornelius      Keefa Crescent      5917 66 

.Bob  Steele   Syndicate.  .Mar. 


The   . 


22 
25 
It 


.4849. ...SO..    May  17 


Jan.     18. 6100. ...68... 


Three    Outcasts, 

Thunder    God    

Western    Honor    

•t§West   of    Rockies    (A.T.) 
(D)     Art    Mix World    Art... 

•t§Whlte    Cargo    (A.T.) Special    Cast    Harold    Auten 

•t§White     Devil     (P.T.)     (F 
&    D)    Mosjukln-Dagover     ..UFA     Film!     .". 

Why   Cry  at   Parting Halm-Gralla    International    

'tsWomaa     Who     Waa     Far- 
gotten    (A.D.)    Belle  Bennett   State    Cinema Jan 

Wonderful    Lies   of    Nina 
Petrowna     Helm-Ward    Allied     Films.  .May    SO. .8  reels.  .80.  June 

•t§ Would    You    Believe    It?..  Walter   Forde    Big   4    Mar.    15... 6    reels.. 60.. 

*t§ Yiddish  Mama.  The  (A.T.)Mae    Simon    Judea  Films       4000 


Mar.     I 


..7000.... 78..  Feb. 
1. 7560.... 85.  Jan. 


Coming  Feature 

Title  Star 

•t§Ape,  The   (A.T.)    

*t§Bar    L    Ranch Bill.    Jr.-Wales    .... 

*t§Body.    Soul   and    Dress 

fSBurned     bvioenee    if) 

Buying    a    Wife Special    Cast 

•tSCIown,    The    (F) 

•ItComebaek.   Tha   (A.T.)    

*t§Dancing    Fathers    (A.T.) 

*t§Dangerous  Trails  

*T§Davy   Jones    Locker   (A.T.) 

•tisDivorce       Question,       Tha 

(A.T.)      

Duty  to  be  Silent Maria  Albana   

•t§East    Lynne    (A.T.) 

•t§East    of    Asia    (A.T.) 

*t§Everybody's    Girl    (A.T.) 

Exodus  to  the  New  World,  The  Lyon-Prevost     

Full     Dressed    Thieves Nils     Asther 

German     Underworld Special    Cast 

Great    Unknown.    Tha John     Loder 

•stHall    tha   Woman    (A.T.) 

Her    Viennese    Lover Asther-Nolan     

*t§ln     Oklahoma     (A.T.) 

"t§Lady  of  the   Lake.  The..  Percy    Marmont    

•ULite    For   Sale,   A    (F) 

•t§Lost    Gods    Educational    

Milak  of  the  Snowlands Special    Cast 

*t§Midnight   Alarm.    The    (A.T.)      

*t§Mother's   Millions    (A.T.) 

•tINight   Hawk.   The 

Our   Daily  Bread Mary     Nolan 

•t§Prie«    Mark.    Tha    (A.T.) 

•t§Red      Kisses     (A.T.) 

*t§Romantic    Scoundrel,     The     (A.T.)     , 

'tISecond   Honeymeen,   Tha  (F) 

•■H  Sentimental    Satan    (A.T.) 

•tSSmart    Women    (A.T.) 

•t§Thou    Shalt    Not    Squeal     (A.T.)      

•t§Today    (A.T.)     Nagel-Owen     

•tsTrap.   Tha    (A.T.) 

*t§Untorbldden  Sin.  Tha  (F) 

Unholy    Leva Wegener- Petrovlteh. . 

When    Duty    Calls Special   Cast    

Wild    Men    of    Kallharl Denver   African    Exp. 

••5  Worldly    Goods    (F)      Klrkwood-  Kennedy     . 

*t§Worst    Woman    in    Paris    (A.T.)      


Attractions 

Rel.  Date 
Liberty  Prod.  ... 
Big    4    


Length 


Continental     

Aff.    European 7  reels. 

Continental     

Majestlo    


.Sept.    15. 


Big    4 

Liberty    Prod. 


Majestlo    

Aft.    European 6  reels. 

Liberty   Prod 

Liberty    Prod 

Liberty   Prod 

Pioneer    

Aft.    European 7  reels. 

Aff.    European 7  reels. 

Aff.    European 6  reels. 

Majestle    

Afl.    European 6  reels. 


FitzPatrick    

Continental     

Talk,    Pict.    Epics    

Allied    

Liberty   Prod 

Liberty   Prod 

Big  4   Aug.  U 

Afl.    European 7  reels. 

Majestle    


Continental 
Majestle  .. 
Majestle    .. 


Majestle    

M  ajestio    

Continental     

Aff.    European 

Allied    6714  feet. 

Talk.    Pict.    Epics    

Continental     

Liberty   Prod 


SOUND  SHORTS 

Title  Star  Rel.  Date 

"t§Any where    By  Air visuagraph 

*tSAt   the    Photographers 

(A.  T.)    (F) Harry    Delf    Elbee 

•t  Beethoven    Fitzpatriek     

'tBarn   Dante   Mlekay  Mauaa  Cartoon  Celebrity    Prad 

*<;Bring    On  the  Bride  (A.T.)  Ellbee    

•t§Broken    Doll,  The   (A. T.).  Sadie   Banks    Judea   Films    

•t Chela   Gang.   Tha    Mlekey  Mouse  Cartoon  Celebrity   Prod 

MConqueet  of  the  Cascades... Educational     Gen.    Electric  Co 

•tlDown    Hawaii     Way....     Color    Novelty Castle    

*t§Egypt,    Land    of    Pyramids FitzPatrick    

•HFeurth  af   July Fitzpatriek     

•tlFrlead    Husband    (A.T.) Burr     

•tGallopIng    Gauche    Mickey  Mouse  Cartoon  Celebrity    Prod Feb. 

•fjungle     Rytha    Mlekey  Mauea  CartaoaCelebrlty   Prod 

•tjust    Mlekay    Mlekey  Mauaa  Cartoon  Celebrity  Prod 

•itKlddla  Cabaret  Hayfalr   

'tKids  and    Pets Color   Novelty    Castle    

Lincoln's    Birthday    FitzPatrick    Feb.   12 

'Liszt.    Franz    Music  Master  Series.  Fltz    Patrick 

•t§Mal-Ko    Mashma-Lou    ... 

(A.T.)     Harry   Fold    Judea    Films    

•t§Mawas    (P.T.). Capital    Prod 

•t§Meet  the  Family     (A.T.) 

(F)     Harry    Delt    Elbee 

•tMlckey's    Concert    Mlekey  Mouse  Cartoon  Celebrity    Prad 

•t§Monkey    Squawks    (A.T.) Burr     

.Special    Cast Judea     Films... 

,  Mickey  Mouse  Cartoon  Celebrity    Prod. 
.  Mickey  Mouse  Cartoon  Celebrity    Prad. 


Length 
3    reels. 

2  reels.. 
I  reel . . . 

1  reel.. 

2  reels. . 
I  reel... 
.     reel.. 

I  reel . . . 
I     reel.. 


Reviewed 
..May    17 


Apr.     It 


.Nov. 


.Apr.     II 
June  "21 


2  reels. . 
I  reel. .. 

1  reel . . . 
I     reel 

2  reels.. 
I  reel. . . 
350  feet. 
I  reel. .. 


Jan.     II 
,'.A»r.'  it 


3v2  reels. 


2  reels. 
I    real. 


.Apr.       I 
June     7 


•t§Oh    Doctor    (A.T.). 

•♦Plane    Crazy    

•tPlow  Bay  

*t§Shoemaker'e    Romance 

(A.T.)     

•t§Should     I 


Jan 


1800  77 
I  reel . . 
I     reel. 


Special    Cast Judea    Films.... 

Charles      Lawmar     ..Advance  Trailer 

t§Slgned.  Sealed  &  Delivered   (A.T.) Burr    

'tfsixty  Minutes  From 

Broadway    Color   Novelty    Castle    

*t§Style  and   Class   (A.T.) .  ..Marty  Barratz  Judea  Films   

•tSSummer      Harmonies Song    Cartoon    Blophone 

•tTee    Time    Felix    the    Cat Copley     " 


May     17 


Fltz    Patrick...  Feb.    22 


Films.... 
'Thought  for   Mother's  Day..  Fitzpatriek 

Washington'*     Birthday     

•t§When    My    Dreams   Coma 

True     Gene    &    Glenn Advanee    Trailer... 

•twhen  tha  oat's  Away Mlekey  Mouse  CartoonCelebrlty    Prad 

•tWIld    Waves    Mlekey  Mouse  CartoonCelebrlty     Prod 


I  reel. .. 
.2000... 
I  reel. 
I  reel . . 
I  reel.. 
350  feet 

. I  reel . . . 
I  reel . . 
.  I  reel. . . 


.Oct.  S 
Apr.  S 
..May    10 


.Apr.      I 
.'.Jan',  "ii 


TIFFANY 

FEATURES 

(Available    sound-on-fUm  and    sound-on-disc ) 

Length 
Title  Star  Rel.  Data      Feet     Mins. 

•HBorder    Remance    (A.    T.) Armlda-Terry      May     18 5974 65. 

♦6Hlgh    Treason    fA.T.) Hume-Thomas     Mar.    25 6210 69. 

•t§Hot    Curves    (A.T.)     Rubin-Lease-Day      June     15 7893 88. 


Reviewed 
.May  31 
June  7 
July    12 


*Means   synchronized   score.    iMeans   sound  effects.   §Means   voice     (including   dialogue   and   incidental   songs). 

All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


A.T.   after   title    means 


July  12.  1930 


Motion    Picture    News 


113 


•♦?Journev'«    En*    (A.T.) Colin     Clive     May 

*t§Just    Like     Heaven    (A.    T.) July 

•tsKatnk"!     Mav.urnoen     lA.I .) .  U  Neil-Uelanej  ...    luna 

•tSMamba     (A.T.)     Hershelt-Boardman-Ferbet     .Mar. 

•t§Medldne    Man,    Tht    (A.T.)..  Benr.y-Bronson    June 

•t§Party   dlrl    (A.T.) Bouo    Fairbanks    Jr Jan. 

Reviewed   at  "Dangerous   Buslneti"    Issue   Dei. 

•t§Peaeoek    Alley    (A.T.) Mae    Murray    Jan. 

•tSSunny  Skies    Benny     Rubin     May 

•USwellhead    (A.    T.) Gleason-Shhlina- Walker    Mar. 


23... 

14.. 

20.. 

It.. 

15... 

I.. 

21.    I 

10.. 

12.. 

20.. 


1416. ..130. ..Apr. 


Coming  Feature  Attractions 


.69. 
.69... 
..75. 

..67. 
..78. 
..78. 
.80.. 


.Mar.  15 
.June  21 
.Dee.  2 1 

.Feb.  t 
.May  24 
.Apr.  a 
Feb.    22 


Coming  Feature  Attractions 


Star 


Title 

•tSCyelont    Hlekty    

*t§Enehantln|    Melody    (A.T.) 

*t§  Fascination    (A.T.) Mae    Murray 

•t§Headin'    North    (A.T.) Trem    Can-     . 

•tiHis    Last    Race     (A.T.) Garon-Barry 

•tfLatta. 


Rel.  Date       Length 


•t§Land  of   Missing   Men   (A.T.).Trem    Carr    

"MLtft    Ovar    Lad  its 

•t  jLove.    Lite.    Laughter 

•tjLuxury    Qlrl     

•  t § Mareea-  M aria     

•tSMy    Brudder    Sylvttt Lee    Carrlllo    , 

*t§Oklahoma    Cyclone     (A.T.) ....  Trem    Carr     

•tSPaper    Prtflta      .  

•f§Paradise     Island     (A.T.) Harlan-Day    not   set    

ItfRainbow's    End,    The     (A.T.).Bob    Steele    lune     10. .5196 

•tIRidin'     Fool.    The    (A.T.) Bob    Steele    

•tssatl"    Straps  ...  

*t§So  This   Is   Mexico   (A.   T.) . . .  Armida    

t*§Sunrise    Trail,    The    (A.T.) ...  Trem    Carr     

•t§Third    Alarm.    The    (A.T.) 

•♦STerrent.    The  

*t§Under    Montana   Skies Harlan-Gulliver    ..........'." 

•fssWhy     Marry     (A.T.) Hunter- Reynolds      ..".'.'., 


July     5 


SHORT  SUBJECTS 


Tit* 

•t§Cossaek's    Bride,    The 

•t§Enchanted   Forest.  The  (A.T.) 

•tfln   Old   Madrid 

*t§Junfle    Drums 

•t§Melodie     

•t§Mlnuette     

*t§Mtdern    Cinderella,    A 

•t§Mountaln    King,    The 

*t§On  the  Plantation 

•tSPharoah's     Daughter 

•t§Saered     Hour,     The 

•tSSong   ef   India,    A 

•t§Statlen    8-T-A-R     

•t§Sengs  My  Mother  Taught  Me... 

•t§Tales    of    Araby 

•t§Temple    Bells    

•tSVIennese    Melsdy    

•tSVolce    ef    HellywNd 


Star 
Color  Symphony    

Color  Symphony    

Colortone     

Color  Symphony    

Color  Symphony    

Color  Symphony    

Color  Symphony    

Forbes    Randolph    Singers. 

Color   Symphony    

Color  Symphony    

Color  Symphony    

Color  Symphony    

Celor   Symphoiy    

Color  Symphony    

Color   Symphony    

Station    S-T-A-R    Series.. 


Rel.  Date 


Review* 
.Feb.  22 
.May    31 


.Dec.     28 


.May     10 


.  Dee.      7 


UNITED  ARTISTS 


FEATURES 


Title 
•tSBad    One.    The    (A.    T.)     ... 
•t§Be    Yourself     (A.T.)     (F)... 

*T»Hell    Harbor    (A.T.) 

•tlLummos    (A.T.)    (F) 

•t§One    Romantic    Night   A.   T.) 
•tSPuttln'    •■   the   Rltz   (A.T.). 


Star 

.  Del     Rio-Lowe  

.  Fannie    Brice    

.Velez-Heraholt  

.  Westover-Lyon  

.  Glsh-Nagel-La  Rocgue 

Harry    Richman  


Rel.  Date 

....  May  3.. 

Feb.  8., 

Mar.  22. 

Jan.  18. 

Aor.  12. 

•    .  Mar.  I . . 


Length 
..  !  reel. . . 
, . .  I  reel . . . 
. .  I  reel . . . . 
..  2  reels. .. 

..  I  reel 

..  I  reel. . . . 

..  I  reel 

. .  I  -eel . . . . 
•  ■2  reels. . . 

. .  I  reel 

. .  I  reel. . . . 

. .  I  reel 

. .  I  reel 

. .  I  reel. . . . 

..  I  reel 

. .  I  reel 

..  I  reel 

. .  I  reel 


Length 
Feet     Mins.    Reviewed 

.  6673 74. ..Mar.   22 

..'5977....  77...  Feb.     I 
..8354 84...  Mar.    8 

..7533.... 84...  Feb.    15 
.6592...   72..    Mar.   ?*> 

8225... 88... Feb.    22 


COMING  ATTRACTIONS 


Length 
Feet     Mlns.    Reviewed 


Tl,l«  Star  Rel.  Date 

•HAbraham     Lincoln    (A.    T.) .    .Walter    Huston     «eot     »R 

•+§Bat    Whispers.    The    (A.T.).  ..Chester    Morris     Dec      20 

•ti>City    Lights    (F) Charlie     Chaplin     

•tSDu   Barrv.   Woman   of   Passion  (A.     T.)     Norma    Talmadge       Nov.       8    ' 
•StLilli    (A.T.)     Evelyn    Laye    

•t§Eyes    of    the    World     (A.T.) ..  Merkel- Holland     Oct.      18 

*t§Forever    Yours    (A.T.)     Mary     Piekford     Nov.     29     ' 

•tHell's    Angela    (F)..  ...   Lyon-  Hall-  Harlow     June   '7 

•1§Lottery   Bride,   The    (A.T.)....  MacDonald-Garrick      Aug.     16 

t§RafIlei    (A      T.) Ronald    Colman    July     26 

•tSReaehlng   for  the   Moon   (A.T.)Bebe    Daniels    

•tISmllln'    Through    (A.T.) Joan  Bennett   

•t§Sons    0'    Guns    (A.T.) Al   Jolson    

•tfWhat    a    Widow    (A.T.)     ...Gloria     Swanson      July       5.. 

tSWhoonee   (A.  T.) Eddie    Cantor    Sept     7 .'"july'l2 


SOUND  SHORTS 


..liV'  .         ..  8Ur  "•■•  «>«•• 

MSGIorleus   Vamp    Bobby    Watson    Jan.     25 

•t§S»fond     Hungarian    Rhapsody May     24 

*§t  Wizard's     Apprentice     Apr     20 


Length 
.   952... 


Reviewed 
..Jan.     25 


UNIVERSAL 

FEATURES 


Title  Star 

Big    Timber    (Re-Issue)     William    Desmond 

*t§Buming     Trail     (Reissue) Wm.     Desmond 

'"jCaptain  of  the   Guard   (A.T.).Li    Plante-Boles    . 

SCIImax,  The   (A.   T.).. Crawford -Hers.li.lt 


Rel. 

Mar 
July 
Apr. 

Jan 


Date 

.  30.. 
29.. 
20.. 
26.. 
7... 
20.., 
25 7314 


Length 
Feet     Mins. 


.4388. 
..4223. 
..7519. 
.  if  >S. 
.7600.. 


Reviewed 


Reviewed  under  title  »f  "Under  the  Southern  Crbtt'     . 

*t£Emban-atalng   Moments  (A.T).  Reginald   Denny   Feb 

'tSFIghtlng    Legion.    Tht Ken   Maynard    Aor 

m*',i2!i,.Ho#    Jack   Hex le     Feb! 

«UaiTjiIS.i!tVa.*: Bickford-Hatton    Jan. 

.7,§Hll,-?B,t  *•  T) Murray-Crawford    ..Mar. 

!tLuclry     Larkln Ken    Maynard    Mar. 

•ItMoonllght    Madness    (A.    T)...John  Boles June 

♦•Mounted   8tranger.    The Hoot   Gibson    Feb. 

...Ken     Maynard     May' 

...Robinson-Kent    Jan. 

..Ken    Maynard   Jan. 

...Hoot    Gibson     Apr. 

John  Boles   Ana.    ^l 

Maynard    June  29. 

Maynard    Aug.      3 


..76. 
.  65. 
.82.. 

.8 1 ! ! 

.66.. 
.69. 


5773 

.6268 
In   April   27,    1929   Issue 

2 5230 58 

6. ...6763. ...75. 
2 3852 43 


.Apr.     5 

Mar.  29 

.Mar.   15 

!  Aor'.' 2  6 
Feb.     8 


.June  29 
.Dec.  21 


4eunt»d   8tranger.    Tba.. 

*t!Mountaln     Justice     

•tSNIght   Ride    

•tIParade  ef  Hie  West 

•tlRoarlng    Ranch    (A.T.).. 
•tSSong   ef   Passion    (A.    T.)... 

*t§Seng  of  the  Caballero K 

•t5Soos  of  the  Saddle K»„ 

•t§Spurs    (A.T.)    Hoot  Gibson 

•tSStorm     The    (A.    T.) Special    Cast 

*/r|Tr«lllng  Trouble   ..„ Hoot   Gibson 


5.. 

30.. 
2.. 
22.. 
16.. 
4... 
12.. 
19.. 


.6148.. 
.5299.. 
.5785.. 

!5784.'! 
6748... 
.5609.. 
.5900.. 


.7ft  ..Dec.  21 
.50... Apr.  19 
.64...  Mar.  22 


.64. 
.75.. 
..62., 
..65., 
..67., 


.Feb.  15 
Mar.  22 
.Dec.  28 
.Feb.  ' 
.May   24 


.73. ..July      12 


•tfTrigger    Trleka    (A.T.)'. 

'tSUndertew    

'♦'What  Men  Want  

•t White  Hell  ef  Pltz  Pali.... 
White  Outlaw,  The  (Reissue).. 
•tSYoung    Detlrt    (A.T.) 

"Means   sunchronized 


..Hoot    Gibson 

. .  Nolan-Ellis-Brown 

.  All    Star    

..Special    Cast    

..Jack    Hoxle    

Mary    Nolan    


Aug.    24.. 
'  23". '. '. 


.5198... 
.5462... 
.5025.. 


Mar. 

......  June 

Feb.  23 

July  13.. 

June  I.... 7727.. 

May  25 

June  8. 


67.. 
.57.. 
.56. 


4541 
.6529. 


Mar.  29 
.June  21 
.Jan.    4 

.May  "lb 

]july'"l2 


•tSAII    Quiet    en    Wttttrn    Freat 

(A.    T.)     

•t§Boudoir    Diplomat    (A.T.) 

•t§Bullet   Proof    (A.T.)    

*t§Cohens   &    Kelleys    In    Ireland  (A.T.)      

•TSEast    is    West    (A.T.) Lupe    Velez    ... 

•t§Flirt,  The    (A.T.)    Glenn   Tryen    .., 

•t§Gypsy    Love   Song    (A.T.) Boles- Velez- Loff 

*§tHunchback    of     Notre    Dame 
(A.T 


Wolheim-Ayrtt-Wray    Apr.     28 


(/ 

•t9M 


.) 


.8724.... 97...  Apr.     S 


i.u  ol  jazz  Revue,   rne  iA.  I ).  Wh'teman'i    Band    k    Special 

Cast     

t§Ladles   In   Love    (A.   T.) Mary    Nolan    

*t§Lady    Surrenders,    The     (A.T.) 

•f§Llttle    Accident    (A.T.) Fairbanks,    Jr..    Page July  12 

•t§Lovo    Cavalier.    The    i  A.T.)  ...  Boles-  Loft      

•§tMerry-Ge-Round     (A.T.)     Loff-Boles     

*T§Oregon    Trail    (A.T.)    

*t§Ourang     

•§tOutside    the     Law     (A.T.) Nolan-Robinson     

*t§  Resurrection    (A.T.)    Boles-Velez     

ItlSaint    Johnson    (A.T.)    Ayres-Wray     

•tSSerub  Oik    (A.T.) Hoot   GJbson    

'tlSerenade    (A.T)    John    Boles    

•tfsignal    Tower    (A.T.) 

•t§singlng    Caballero   (A.T.) John   Boles   

ftlStrictly    Dishonorable    (A.T.).John    Boles    

•tSVIrgin   ef   Stambeul    (A.T.) 

•t§Week-End    Girl    Laura    La   Plante 


SHORT  SUBJECTS 

Title  Star  Rel. 

Alias  the   Bandit Bobbie    Nelson    May 

All    Wet   Sid  Saylor   

Anthony    &    Cleopatra    (reissue) May 

Badge    ol    Bravery Ted    Carton    Feb. 

Battling    Kid,    The Bobbie    Nelson    June 


Date 

17. 


.  Arthur   Lake 


.  Fred   Humes    . .. 
Edmund    Cobb     . 

.Ted    Carson    

,  Ted   Carson    

.  Bobbie  Nelson  . 
.  B ill ie  Sullivan 
.  Sid    Saylor 


Beauty    Parade,    The.. 
Benjamin    Franklin    (Reissue)... 
Boundary    Line,    The    (Reissue). 

Close    Call     (Reissue) 

Columbus    &    Isabella    (reissue). 

Crooked   Trails    

Crimson    Ceuraga     

Danger  Claim.  Tht  

Fighting    Terror    (Reissue)     .... 

French  Leave   

Follow   Me    Arthur    Lake 

Foul    Ball    Sid  Saylor   , 

Getting    the    Air        Arthur    Lake    ... 

Her     Bashful      Beau     Arthur     Lake     ... 

His    Girl's    Wedding    Arthur    Lake     ... 

Mjunt,    Fair        Oswald    Cartoon    . 

Last  Stand     Bobbie    Nelsan    .. 

Law   In   the   Saddle Ted     Carson     

Lightning    Express    (Serial) Chandler-Lorraine 

Make    It    Snappy     Sid  Saylor   

Man     Hunter,     The Ted    Carson 


.July 

June 

July 

Aug. 

June 

May 

Mar. 

Mar. 

July 

Mar. 

Apr. 

Apr. 

Mar. 

June 

July 

Jan. 

Jan. 

Apr. 

Junt 

Feb. 

.July 


Matter    oi    Policy        Edwards    Jan 

Milky     Way     (Reissue)      Charlie     Puffy     Mar. 

Omar    Khayam    (Reissue)     July 

One    Wet    Night  Roach-Edwardt     Feb. 

Plane    Crazy    Sid    Saylor    July 

Peekaboo   Arthur    Lake    May 

°ost  of  Honor Bobbie    Nelson    Feb. 


Edmund  Cobb   .. 
Josie    Sedgwick 

Ted   Carson    

Nealy    Edwards 
Josie  Sedgwick 


...  *ug 
. . .  Apr. 
...Mar 

June 

....  Mar. 
. .. .  Jan. 
...June 
...  May 
.  Jan. 


Prehistoric   Man   (Reissue) 

Pronto    Kid.   The    (Reissue) 

Queen   of    Roundup    (Reissue)... 

Red  Coat's  Romance 

Restless    Rest    (Re-Issue) 

Ropin'    Venus    

Should     Poker    Players    Marry? 

Sid's    Long    Count Sid   Saylor    . 

Sitting    Pretty    Arthur   Lake 

Six    Gun    Justice    Bobble    Nelson    Apr. 

8ome    Show    Arthur   Lake    Apr. 

Step    Right    Up Sid    Saylor    May 

Son  of  Courage Bobbie    Nelson    July 

Storm    King    (Re-lttut) Edmund    Ctbb    Ftb. 

Speak   Easy    (Reissue)    Charlie    Puffy    Apr. 

Trail    ef    the    Pack Ted  Carson  Jan. 

Under  the  White  Robe   (Re-lssue)Neely   Edwards   May 

Way  of   the  West    (Reissue) Neely     Edwards    Feb. 

Why   Walt   Slim   Summervlllt    Feb. 

Whip  Hand.  The  (Reissue) Billy    Sullivan    Mar. 

Wild    West    Wallop    (Relstut).  ..Edmund   Cobb    May 

William    Tell    Jan. 

Welf't    Finis    Ted     Carson     Mayl 


26.. 

8.. 

14.. 

2.. 

23  .. 

5.. 

2.. 

9... 

3.. 

8.. 

22. 

19    .. 

19.  . 

30. 

16.. 

5.. 

II... 

23.. 

6.. 

25.. 

5., 

2.. 

12.. 

26... 

15.. 

10.. 

21... 

24.. 

9... 

21.. 

22. 

4.... 

12... 

I.. 

28.. 

24.. 

18.. 

30.. 

28. 

15.. 

19.. 

2.. 

7.. 

12.. 

IS.. 

7... 

7.. 

12... 

I.. 

10.. 

15.. 

24.. 

27.. 

31. 


Length         Reviewed 

.   2  reels Apr.    19 

.2  reels May  24 

.  I   reel 

.2  reels Jan.     II 

.2  reels May  24 


.2  reels.. 
. .  I  reef. .. 

.2  reels.. 

.2  reels. . 

.  I  reel 

.2  reels. . 
.  .2  reels. . 

.  2  reelt. 

.  2  reeis. . 
.2  reels.. 
.2  reels. . 
.  .2  reels. . 
.  2  reels. . 
.2  reels.. 
.  I  reel. . . 
.  2  reels. . 
.2  reels. . 


..June     7 


..Mar.  29 
..Feb.  I 
..Feb.    15 


.Mar. 
Apr. 

".Fen'.' 
.May 
..June 
.Dee. 
.Dee. 
.Mar. 


.10  episodes. .. . 

.2  reels   Jan.     18 

-.2    reels July    5 

.  I  reel 

I    reel    

.  I    reel 

I  reel 

2  reels June     7 

.2  reelt Apr.  28 

•   2  reels Jan.    18 

.2  reels.... !!!"!!"! 

.2  reels 

.2  reels 

.  I  reel 

.2    reelt 

.  I    reel 

.2    reels Apr.    26 

.2    reelt Ote.    21 

.  .2  reels Mar.  15 

.  .2  reels Mar.     I 

..2  reels Apr.  19 

..2  reels June  21 

.  2  reels 

.  I  reel 

.  2  reelt Dot.      7 

.1  reel      

.2  reels 

, .  I  reel 

.2  reels 

.2  reels 

.  I  reel 

..2  reels' May    II 


Title 

•t§  Arab  I  an    Daze    

•tSBowery  Blmbtat 

•ts  Broadway    Follltt    

•tSBrother  for  Sale   (A.  T.) . . . 

•t§Chlnese     Blues     (A.T.) 

•tlChrlstmai  Chetr  (A.   T.).... 

•tChile    Con    Carmen 

•t§Cold    Feet    

Fanny   the    Mule   Cartoons... 

•tS  Fellow    Students     

MIFIreburgs    (A.    T.) 

lt§Foetllght   Follltt   (A.T.).... 

•tfHalowe'en     

•tlHash    Shop    

•UHell't    Httlt    

*t§H is   Bachelor    Daddy 

•tlHot    for    Hollywood 

•Hurdy    Gurdv    

*t  §  I  ndians    Are    Coming    (A.T.) 

•tSJadt  Box.  The   

•t Kisses    and    Curses 

*t§Leather    Pushers    Series 

*  r  §  L  i ghtni ng    Express,    The 

(Serial)      

•tSLivt   Ghosts    (F   4    D) 

*t§Mush    Again    

•t§My    Pal    Paul 

•tSNelghbort       

•t§Not   So   Quiet 

•tfOswald    Cartoons    

*t§Outdoor   Snorts    

*t Prison    Panic    

*t§Royal    Feurfluth    

•t  5  Schoolmates      

'tlSeelng    Start    

•t§She's   a    He    (A.T.) 

♦HSIster't    Pest     

•+§Spooks    

•tSSteeplrehast    (A.   T.)    

•t§Stop   That    Noise    

*t§Strange  As  It  Seems  Novelties 

*t§Talking    Newsreel    

jrTarzan   the  Tiger   (Serial) 

'tSTerry  tf  the  Timet   (Serial)., 

•tSTrafflc  Troubles    

•t§Tramplng     Tramps     

*t§Up    and    Downstairs 

*t§Verntn't    Aunt     


SOUND  SHORTS 


Star 

Oswald   Carttta 
Oswald   Cartoon 

Sunny  Jim   

Sporting    Youth 

Sunny  Jim    

Oswald    Cartoon 
Oswald    Cartoon 


Rel 

.  Mar. 
.  Mar. 
.Mar. 
.  June 
.  Mar. 
.  Feb. 
.  Feb. 
July 


Datt 

3.. 

17.. 

3.. 
25.. 
31.. 

3. 

3. 

28.. 


Revlewe* 


Sid    Saylor    

Archer- Dent     ... 
Sporting    Youth 
Sporting    Youth 
Oswald    Cartoon 
Oswald  Cartoon 

Sonny   Jim    

Oswald  Cartoon   . 
Oswald   Cartoon   . 
McCoy- Roy     .... 
Lorralnt-Perrln 
Oswald    Cartoon 


Apr. 


9 


.  Feb. 
.Apr. 
.Apr. 
.June 
May 
.May 
.Jan. 

.'  Mar'.' 
.  Feb. 


3. 
14., 
14., 

2. 
14.. 
19... 
28  . 

M.'.' 
17. 


Lorraine-Chandler 

Ann     Christy 

Sunny    Jim     

Oswald    Cartoon    . 

Sunny    Jim    

Oswald    Cartoon    . 

Sid    Sayler    

Oswald    Cartoon    . , 
Sporting    Youth 
Sporting    Youth    ., 
Sporting    Youth    .. 

Sunny  Jim  

Sunny  Jim    

Oswald  Cartoon  . 
Sporting  Youth  .. 
Sunny    Jim    


.  June 
.Jan. 
.  Apr. 
.June 
Mar. 
■  Jul* 


•  Apr. 
.Feb. 
Apr. 
.  Mar. 


2.  . 
20. 
23. 
16.. 
26.. 
7. 


Length 

.  .2  reelt 

..I  reel Apr.    f 

. .  I  reel Feb.   15 

.  .2  reels Dee.  21 

.  .2  reels Mar.  29 

..2reels Dee.   14 

. . .  I  reel Jan.  II 

. . I  reel 

. . I    reel    

.  .2  reels Mar.    8 

. .  2  reels 

.  .2  reels 

.  .2  reels Apr.    8 

..  I  reel Apr.   12 

..I  reel Junt     7 

..2  reelt Apr. 

.    I  reel May 

.  I  rati Nov. 

..12    Episodes 

.  10  episedet.  .Feb. 

. .  I  reel Jan 

. .2   reels    

.  10  episodes.  .April     12 

.  .2  reels Jan.     1 1 

.   2  reels Mar.  29 

.1    reel June    28 


IS 

24 
38 

22 
25 


2  reels. . 
. I  reel... 
.  I  reel. . . 
.  2  reels.  . 
. I  reel... 
.2  reels.. 
.2  reels.. 
2  reels. . 


.Mar. 


Dee. 
..May 
.  .Jan. 
..Apr. 
.Mar. 


.Feb. 
.July 
.  Jan. 
.July 


Frank    Merrill    . 
Howet-Thomptoa 


Oswald    Cartoon 
Doat- Archer     .. 


.  Dee. 
,  Dee. 
.Mar. 
,  Mar. 
.  Jan. 
.  Feb. 


9. 

12., 
31., 
29. 
19. 


I 


.  .2  reels May 

.  .2  reelt Jan. 

.  I  reel 

.    2  reels Dee.      '4 

.2  reels June    14 

. . I    reel    

. .  I    reel    

. .  it  episodes 

..10    eplsodet.  .June  21 

.2    reels Ftb.     IS 

..I  reel Mar.  28 

. .  2  reelt 

.  .2  reelt Feb.     I 


score.    fMeans  sound  effects.   §Means   voice   ( 
All-Talker.    P.T.  means  Part-Talker.    D 


including   dialogue   and   incidental  songs), 
means  disc.    F  means  sound-on-film. 


A.T.   after   title   means 


114 


Motion    Picture    News 


July  12,  1930 


WARNER  BROTHERS 

(Available    sound-on-disc     only} 
Title  Star  Rel. 

•fSCourago    (A.T.)    Bennett-Nixon     June 

•TsUumnoiii   in   Ermine    (A.   T.).Armstrong-uieason-Kent    ....May 

•tSEvidenco     (A.T.) Pauline   Frederick   Jan. 

•t§General    Crack    (A.T.) John     Barrymore     Jan. 

•fSGolden    Dawn    (A.T.) Woolf-Segal     June 

•tSGreen   Goddeti,   The   (A.   T.)..  George     Arllti     Mar. 

•t§Hold    Everything    (A.T.) Llghtner-Brown-O'Nelll     May 

•t§lsle  of   Escape   (A.   T.) Blue-Loy    Mar. 

•tSMammy    (A.T.)     Al   Jolson    May 

•t§Manfrom  Blankley'i.  The(A.T.).John    Barrymore    May 

•tSMan  Hunter  (A.  T.) Rln-Tln-TIn    May 

•fsOn   the   Border    Rln-Tln-TIn    Mar. 

•tSRough   Waten   (A.   T.) Rln-Tln-TIn    June 

•t§Royal  Box  (A.T.)    (German).  .Moissl-Horn    

•tISecond   Oholee    (A.T.) Dolores   Costelle    Jan. 

•}§Seeond   Fleer  Mystery  (A.  T.)  Wlthere- Young    Apr. 

*T§She  Couldn't  Say  No Llghtner-Morrls    Feb. 

•t§Song   et    the    West   (A.T.) Boles-Segal    Mar. 

•tSThote    Who   Dance    (A.T.) Monte  Blue    Apr. 

•tSUnder   a    Texas    Moon  (A.  T.).  Fay-Torres-Ley. Beery    Apr. 

•t§Wlde    Open    (A.T.) E.    E.    Morton Feb. 


Length 

Date 

Feet 

Mlns. 

Reviewed 

7.. 

.6830. 

...74. 

. .  May 

31 

10.. 

..6300. 

...70. 

.  .June 

7 

25. 

..7152. 

...79. 

..Oct. 

Id 

25.. 

..9809. 

..109. 

..Nov. 

IH 

14.. 

.7447. 

..83.. 

.June 

21 

8.. 

..6653. 

...74. 

..Feb. 

22 

..7513. 

...84. 

..Apr. 

12 

1.. 

..5814. 

...85. 

.  .Apr. 

5 

31.. 

..7570. 

...84. 

..Mar. 

HI 

24.. 

..6167. 

...68. 

..Apr. 

12 

3.. 

..4383. 

...49. 

.  .Apr. 

12 

15.. 

..4410. 

...49. 

..Feb. 

8 

7   . 

..8000. 

...89. 
...91. 

..Deo. 
.Jan. 

78 

4.. 

..8150. 

II 

26.. 

.5268. 

..59. 

.May 

10 

15.. 

..6413. 

..71. 

.Feb. 

a 

15.. 

..7185. 

...80. 

M->r 

H 

19.. 

..6876. 

...76. 

.  July 

12 

1.. 

..7498. 

...83. 

..Apr. 

11 

1.. 

..6341. 

..71. 

.Mar. 

2a 

Coming  Feature  Attractions 


Star 
Grant    Withers 
Al     Jolson 


Rel.  Date 


Length 


Reviewed 


..75.. June     14 


Title 
*t§Barber  John's  Boy  (A.T.).. 

•t§Blg    Boy    (A.T.) 

•t§Both    Were   Young    (A.T.).. 

*t§Captain    Applejack    (A.T.) John    Halllday    

•tIChildren  of   Dreams   (A.T.) vi'S"Si"»'A,i" 

•StDancing    Sweeties    (A.T.) Carol-Withers     Not  Set.  .Not  Set. 

•t§Danube   Love   Song    (A.T.) 

•f§ D Ivorce  Among    Friends  (A.T.) 

*t|Egg  Crate  Wallop.  The  (A.T.) 

•tSFifty   Million   Frenchmen  (A.T.)     

•t§Gay   Caballero,   A    (A.T.) 

*t§Handful  of   Clouds    (A.T.) 

♦t§His   Brother's   Wife   (A.T.) 

*t§Just   an    Hour  of    Love   (A.T.) 

•St  Life  of  the  Party,  The  (A.T.)  Winnie    Lightner     

•tSMatrimonlal    Bed.   The    (A.T.)  Lilyan    Tashman    

M§Maybe    It's    Love    (A.T.) Brown-Bennett    

•t§Maytime    (A.T.)    

•♦SMnbv    Dirk    (A.T) John     Barrymore     ■,•;■•,•» 

*t§Nancy  from    Naples    (A.T.)..  Delroy-King-Sherman    July  12 

•t§Office    Wile.    The    (A.T.) Mackaill-Stono    

•flOld    English    (A.T.) George   Arliss   

•tlOutward   Bound    (A.T.) Howard-Mercer     

•?§Penny  Arcade   (A.T.) 

•f§Red  Hot  Sinners  (A.T.) Winnie    Lightner    ■  ■■■ ■^■■■■. •- 

•tSReeaptured    Love    (A.T.) Bennett-Halllday    6094 68. ..June    7 

•t§River's    End.    The    (A.T.) ....  Claudia    Dell     

•t§Sit   Tight    (A.T.) Winnie    Lightner    

•t§Soldler's    Plaything,    A    (A.T.)  Lotti     Loder    

M§Steel    Highway.    The    (A. T.). .  Hall-Withers-Nixon       

•ttSweet    Kitty   Bellaire   ( A.T.) ..  Claudia   Dell  , 

•tSThree   Faces   East   (A.T.) Bennett-Von    Strohelm     June     21 

•t§Under  Cover  (A.T.) 

•StVlennese    Nights    (A.T.) Gray-Segal-Hersholt      


VITAPHONE  VARIETIES  (D) 

Till*  Star  Length 

Absent    Minded    Perklns-Ford    882... 

Alda,    Frances    Songs     gJS. . . 

And    Wife    Elliott-Davis ?JJ  -  -  - 

At    Home     The    Potters    I435... 

At    Your    Service Landis-Halligan-Blackwood      633... 

Battery  of  Songs.  A Hoyt-Coots-Quintelle     7l»... 

Believe  It  or  Not Robert    L.    Ripley 2„r„e„els- 

Benefit.   The    .Joe     Frisco     928. .. 

Bernle.    Ben    Orchestra     771... 

Big  Money   The    Potters    1141 

Boys  Will   Be  Girls Olive    Shea    

Bridal    Night    Arthur- Merriam      :,;,;,•  ••' 

Broadway's    Like    That Ruth  Ettlng   5S5" 

Bubble     Party.The     Geo.    Sweet    523 ■  -  - 

Bubbles     Vltaphone    Kiddies    688... 

Cave    Club.    The    Leach. Merman-Pierlot    793... 

Celeste  Alda   Giovanni    Martlnelli    m"" 

Cheer    Leader.    The    Tom    Douglas    826 

Christmas     Knight     Washburn-Eddy-Middleton    696.... 

Colltgiate   Model,  The Ona   Munson    2  reels. 

Contrary    Mary    Bobby    Watson    839... 

Cry  Baby  Mary   Louise  Treen 

Danger    Lltei-Campeau-  Merriam     744... 

Desert  Thrills   Edwin    Bartlett    725.... 

Devil's     Parade,     The     Special    Cast    888 

8one    in    Oil    The     Potters     1539 
ucklng    Duty    Conklin-Morgan    493... 

Duel.    The    Fields-Teasdale     

Eternal   Triangle.  The Rich-Standlnq-Kaliz     


Reviewed 


10..  Apr. 
6..  Feb.  8 
1 1..  Apr.  12 
16. Mar.    15 

7     

.8. ..May  in 
....May  24 
10.. Feb.      8 

9..  Apr.  19 
12.. May    24 


10..  Mar.     8 

7     

8     

9     

.  9.. June  21 

.9 

.8 

May    in 

..9.. June    7 


8. .May     24 

8     

10.. June     14 

17.. June     14 

5     


Evolution    Progress    of    Motion    Pictures 10. .June    21 

Evolution   of   the    Dance 1071 12. .Feb.     22 

Faust     Duet    1st    Aet 872 1 6.. Nov.    20 

Feminine  Types   Jean    Barrios     

Fight,    The    Norman     Brokenshlre     I  reel May    10 

Find   the   Woman Hugh    O'Connell    817 9     

Five   Minutes    From  the  Station 

Footnotes     Page   Sisters  &  Oscar  Grogan 519....  6     

For  Sale  523 6.. June     14 

Fore    Ford-Lane     

Frame.   The   Boyd-Mlddleton     934 10     

Getting   a    Raise    The    Potters    1 136 13, .  May     10 

Glee    Quartette.    The    Jack    Buchanan    552 6. .Feb.     15 

Going    Places    660 June     7 

Grand    Uproar   Jim    McWilllams    702 8. .May     31 

Gym   Jams    Lew     Mayer     635 7. .Apr.     19 

Head    Man.  The   O'Connell-Kelly     796 9. .Apr.     It 

Heart    Breaker,    The 1315... .15 

Heidt  and  His  Californians June     7 

Her    Relatives    Ncely    Edward    

Holland     733 8. .June     14 

Holiday   In   Storyland.    A    Vitaphone    Kiddies    799 9     

Idle    Chatter    Lou    Holtz    908. .  ..10.. Apr.     IS 

III    Wind,    An Hibbard-Loreh-Graham     2  reels 

In  the  Good  Old  Summertime Lew    Fields    

Japanese    Bowl,    The 694 8. .June     14 

Jazz   Rehearsal    Kane-Edwards     I   reel May    10 

Keeping    Company    Eddie   Buzzell    1746 19. .May     10 

Letters      Pauline     Garon     800 9     

Let'*    Elope    Betty  &  Jerry   Browne 645 9. .June      14 

Lobo.   Dog  of  Dogs Lobo  590 7. .Mar.      8 

Lonely   Glglo    Lottl  Loder  922....  9     

Looney   Tunes    

Lost    and    Found Irene   Shirley    

Love   Boat.  The   Herman    Timberg    754 8.  .Mar.       I 

Married     Flint-Ridges-Foran     

Master   Sweeper.   The Chester   Conkiin    904. . . .  10.  .Mar.     8 

Mattel    of    Ethics,    A    Earle-Oakland     621 7      

Matinee    Idle    Henry    Hull    685 8. .June     14 

MeLallen,    Jack    I     reel June     7 

Military   Post,   The Roberto     Guzman     570 6. .Mar.    15 

Money.    Money,    Money Mason-Keeler    876 10 

Nagger.    The    Mr.    &    Mrs.   Jack   Norworth 845 9. .June     14 

Nay,   Nay,   Nero Cameron- Watson     

New    Racket,    The I  reel Mar.     15 

New  Ky'thm   Havana    Casino    Orch 

Nile    Green    Broderick-Crawford    740 8. .June     7 

No- Account,    The    Special    Cast    777 9 

Office    Steps     ' 874 10. .May    31 

On    the    Rancho    Will    &    Gladys    Ahern    600 7. .Mar.    15 

Only   the    Girl Wattles-Marsh     580 6 

Operation.    The    Edgar    Bergen    835 9 

Pagliacci     John   Charles  Thomas 

Pa    Gets   a    Vacation    The    Potters    1243 14 

Paper    Hanging    Johnny   Arthur    |  reel May    31 

Paguita    &    Chiquita    832 9 

People    Versus.    The    Campeau-O'Malley     548 6 

Perfect     Understanding.     A May-Oaks     537 6 

Pay    Off.    The    H.    B.    Walthall    1076 12 

Poor  Aubrey   Franklin   Pangborn    2  reels May    10 

Poor    Fish,    The Cavanaugh-Ridges-Schafer    

Reno    or    Bust Pangborn-Elliott      1150 13. .June     7 

Royal    Fourflusher.   The Eddie    Buzzell    1556 17. .June     14 

Russian    Rhapsody,   A Kuznetzoff  &   Medina 704 8 

Shakespeare    Was    Right 

She  Who  Gets  Slapped Tom    Dugan    

Sinkln'   In  the  Bathtub I  reel May    10 

Slick   As    Ever    H.    J.    Conley    2  reels June     7 

Social    Lion.  The Fox-Curtis    2  reels 

Song    Paintings    Ann    Seymour     I  reel June      7 

Song    Plugger    1390 16. .June      7 

Sound     Effects    Buddy    Traps    653 7.   May     10 

South   Sea   Pearl Gaston  Glass  2  reels May    10 

Stand    Up.    The    Watson. Cameron- Mack     685 8. .June     14 

Stepping    Oeut   Leo    Donnelly    

Still  Alarm.  The Webb-Allen     I    reel June  '7 

Strong    and    Willing Trixie   Friganza    

Strong    Arm,    The 

Surprise    Dugan- Leonard     1038. .  ..12......'.*.'.". 

Suspicion     Lyons-  Ear'?  -  Morne     

System    Clements-  Knanp     ".. .'.'.'.'."..' 

Taking   Ways    Codee    &    Orth 2  reels May    ib 

Talking    It   Over    Jack    Osterman     739 8 

Taxi    Talks    Tracy-Alexander      1346 15     Juno,     14 

Temple    Belles    Green-Blackman     1346.. ..15     June     14 

Tenement    Tangle,    A    Ryan    &    Lee    756..       9    June     14 

23    Skiddo    Lew    Fields    854...    10    June     14 

Two  of  a    Kind    Lytell-Fant      |    reel June     7 

Two  Rounds  of  Lovo Rennie- Dixon    

Vengeance    Richmond- Moorhead     819  9" 

Websterian    Students    Ryan-Lee     got  9    Apr      J9 

Wedding  of  Jack  and  Jill,  Tho. .  Vitaphone     Kiddies     701..."  fj    June     7 

Wedding    Belles    Howard-Newton    485  5" 

What    a    Life  955  II      June'   14 

While  the  Captain  Walh  Armlda "»••■■"••"""     '« 

Who.  Pays?     Murray- Oakland     942'."."  18     Mar   °  15 

'.'.637.'.'.'.  .7'.  .Apr.'     19 


.  Brlce-Edwards 


Window  Cleaners 
Work.  Milton  C. 
Yamekraw  '.  .857. '.'.'.'. 9'.'.  Apr."  21 


You'll  find  it   first 


in 


Motion  Picture  News 


in't  it  a  Shame 

To  Beat  Your  Wife  on  Sunday, 

when  you've  got  Monday,  Tuesday,  Wednesday,  Thursday,  Fri- 
day— Saturday  too.  So  goes  the  quaint  negro  spiritual.  The  exhibi' 
tor  has  a  lot  of  things  to  beat  these  days,  what  with  Tom  Thumb 
Golf  Courses,  Night  Baseball,  Summer  Temp.,  etc.,  and  yet  many 
exhibitors  are  doing  it  very  successfully.    The  answer  is 

Good  Box-Office  Pictures 


And  that's  why  there  have  been  smiles  this  summer,  from  large 
circuit  bookers  and  independent  exhibitors  who  have  played 
"WHAT  A  M  AN!"  the  Reginald  Denny  laugh-getter, 
which  has  elicited  100%  reviews  all  over  the  country;  James 
Cruze's  "COCK  O'  THE  WALK",  which  opened  at  the  Roxy; 
"THE  DUDE  WRANGLER",  a  new  fresh  type  of  out-door 
comedy.  And  now,  to  start  the  1930-31  season,  two  new  James 
Cruze  productions— "THE  BIG  FIGHT",  which  just  finished  its 
pre-release  run  at  the  New  York  Globe  Theatre,  and  "ONCE  A 
GENTLEMAN",  with  Edward  Everett  Horton,  which  had  a  sen- 
sational pre-release  run  at  Pantages  New  Hollywood  Theatre. 
These  sure  sellers  are  now  available  for  pre-release  bookings. 

Don't  Deny  Yourself 


The  opportunity  of  turning  the  summer  into  a  profitable  season. 
Play  these  tried  and  proved  box-office  attractions.  They  have 
made  good  everywhere.    They  will  make  good  for  you. 


In  a  Few  Days 

You'll  Get 

the  Details 

of 

THE  ONE  BIG 

COMEDY 

PROGRAM 


-*v\ 


Of 

°'Oc 


*  •*>» 


AT 


sr0 


For 


0&{ 


1930-1931 


WORTH    WATCHING    FOR 


THE  SPICE  OFTHE  PROGRAM" 


« 


(CATION AL  FILM  EXCHANGES,  Inc.    £.  W.  HAMMONS,  President 

Member  Motion  Picture  Producer*  and  Distributors  of  America,  Inc.,  Will  H.  Havs,  President 


Hill    19.  19)0 


Motion  Picture 


Patent 


THESE  ARE  Lucky 


III 


G  DAYS! 


for  M-Q-M  Exhibitors 

MID- WINTER  business  in  mid-summer — 
THAT'S  what's  happening  right  now. 
THE  BIG  HOUSE  in  its  4th  week  at  the 
$2  ASTOR,  N.Y.  standees  day  and  night — 
DETROIT  fifth  week — Los  Angeles  second  week 
BREAKS  every  record  in  history  of  Criterion! 
SEATTLE  sets  new  house  record — 
AND  "The  Big  House"  is  just  one  hit  of  many — 
CAUGHT  SHORT— Divorcee-Unholy  Three- 
BLUSHING  Brides— Let  Us  Be  Gay—etc,  etc. 

No  wonder  Metro-Goldwyn-Mayer  is 
piling  up  New  Season  contracts  faster 
than  any   other   year   in   its  history! 


>OI.  XIII.  so. 

I  eekly  $3.00  a   Year 

I  o«  Angele* 


Sen   York 


'rice  £0  Cent* 

right.  1930,  by  Motion  Picture  News,  Inc. 
1  flic  Ago 

Q1A   C     IfirkintiM    Atc. 


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"MOHAN  AND  MACK  SET  HIGH  MARK 
FOR  BLACKFACE  COMEDIANS"-^ tionP icture,w 


"Anybody's  War"  Clicks 

Moran  and  Mack  certainly  keep  the 
laughs  sustained  in  this  war  comedy 
based  on  Mack's  story  of  "Two  Black 
Crows  in  the  A.  E.  F."  It  should  be  a 
box-office  card,  for  its  humor  is  punc- 
tuated with  human  interest,  pathos 
and  romance.  The  cast  is  an  excellent 
one,  with  Neil  Hamilton  and  Joan 
Peers  furnishing  the  romantic  angle, 
and  Walter  McGrail  as  the  menace. 
The  battle  scenes  are  thrilling  and 
funny.  Moran  and  Mack  have  set  a 
high  mark  for  other  blackface  com- 
edians to  shoot  at.  HYNES 


THE 
TWO  BLACK 
CROWS... 
MORAN  AND  MACK 


Hi 


"ANA  IN I  II VS  WA  K 


With  Neil  Hamilton  and  Joan  Peers 


Directed  by  Richard  Wallace 


"Rialto,  N.  Y.  ( World  Premiere)  A  udiences  Delighted!" 


"One  of  the  greatest  war 
comedies  since  Chaplin's 
'Shoulder  Arms.'  " 

— JV.  Y.  Journal 

"Thoroughly  enjoyable 
entertainment  FOR  THE 
ENTIRE  FAMILY." 

— N.Y.  American 


"Famous  pairmuch  better 
in  'Anybody's  War'  than 
in  their  first  film." 

— N.Y.  Graphic 

"Set  Rialto  audiences  into 
spasms  of  hilarity."  (N.Y. 
Mirror).  "Screamingly 
funny.  Gales  of  laughter." 
(N.Y.  Evening  World). 


— N.Y.  American 


All  Comedy! 
No  Rack  Stage 
All  Rlackface! 


PARAMOUNT 


ALL- RIOT  ON  THE 
BLACKFACE  FRONT 


Newspaper   Contact 


Leah  DuRand,  Motion 

Picture  Editor  of  the 
Des  Moines,  la-,  Register 
and  Tribune,  says: 


Dramatic  Editors  and 
Critics  want  facts.  That 
is  why  every  important 
space  controller  in  the 
country  uses  MOTION 

Picture  News  and 
Motion  Picture  News 
Blue  Book  as  their  chief 
sources  of  information 
about  the  industry,  its 
product  and  its  person- 
alities. 


"The   1930  Edition  of 

Motion  Picture  News 

BLUE  BOOK  is  bigger  and 
better  than  ever,  and  the 
material  is  excellent,  I 
use  it  daily,  and  find  it 
most  helpful  in  my 
motion  picture  work." 


TITAN    CHALLENGE 
ROARS  ACROSS  THE 


SHOW  WORLD 


RADIO 
VICTORY 
DRIVE 


COAST  ON  EDGE  FOR 
OF  RADIO'S  MIGHTY 

FIRST  EXHIBITION 
$5  TOP  RKO  LOS 
ANGELES  ORPHEUM 
TUESDAY, JULY  22 


A 


The  Titan  Does  It  Again  •  .  .  Miracle 
Records  of  "Rio  Rita"  Go  by  the  Board! 
The  Eyes  of  the  Industry  Turn  Sharply 
Toward  the  West ...  All  Show  Roads 
Lead  to  Los  Angeles  ...  As  the  Titan  gjpi^ 
Swings  Into  Action  With  His  First  ||p| 
Great  Attraction  of  the  New  Season!  Q^MM 


mm 


«#:^. 


mm. 


tm 


K'.sl 


« '•>*« 


m 


."■ 


mfflSOi 


BERT 

WHEELER 

Dorothy  Lee,  Joseph 
Ralf  Harolde,  Bill  Robinson 
Directed  by  LUTHER  REED 
Personally  Supervised  by 
WILLIAM  LE  BARON     .    . 


ALADDIN  WONDERS 


DRAMATIC  SPECTACLE 


TITAN  OFF  WITH 
A  WHOOP  IN  TER- 
RIFIC  SWEEP  TO 
LEADERSHIP    .     . 


m 


s 


:of 


WfJ- 


3& 


fM& 


*&m 


EVERETT 

MARSHALL 

ROBT. 

WOOLSEY 

Ca wthorn,  Jobyna  Howland, 
and  5000  others  .... 
Music  by  HARRY  TIERNEY 
Story  and  Lyrics  by  ANNE 
CALDWELL 


HT--*  ' 

'■.;v'.;r.t.%y. 


1 


Scene  After  Scene  of  Searing  Drama  Amid  the 
Sensuous  Allurements  of  Mardi  Gras  ....  Its 
Spirit  and  Its  Splendor . .  •  Its  Laughter  and  Its 
Heart-break  .  .  .  The  Love  Story  of  One  Girl 
Against  the  Rocking  Panorama  of  a  Great  City 
Gone  Mad  In  Its  Ruthless  Quest  of  Pleasure! 
GRANDEST  COMEDY  AND  HOTTEST  TUNES 
THAT  EVER  SCORCHED  THE  SILVER  SCREEN  .  .  . 


RADIO  HURLS  SONGS 
AROUND  PLANET  TO 
SELL   "DIXIANA" 


Night  of  Nights 
Hour  of  Hours 

JULY    29th 

Great  "Dixiana"  Broadcast 
from  50  NBC  Stations  .  .  . 
First  of  the  12  Titan  Hours 
Direct  from  the  Radio 
Pictures  Hollywood  Studios. 


TITAN  FLINGS  TIERNEY'S  MELODIES  SKYWARD 
AS  STARS  FILL  HEAVENS  WITH  GOLDEN  VOICES 


Radio  Pictures  leaps  to  the  forefront  of  show  merchandising  July 
29  with  the  first  of  its  scheduled  12  air  smashes  broadcast  from  the 
giant  Hollywood  plant  of  the  Titan.  Fifty  NBC  stations  will  pitch 
the  music  of  great  bands  and  the  voices  of  eminent  stars  into  the 
ether  and  carry  this  stupendous  ticket-selling  ballyhoo  to  the  far 
corners  of  the  globe!  The  smashing  tunes  of  "Dixiana"  will  be 
driven  with  a  whoop  into  the  consciousness  of  millions  of  radio 
listeners.  Needless  to  say  the  reaction  in  tickets  sold  will  be 
instantaneous  at  box-offices  everywhere. 

ALL  TITAN   HOLLYWOOD  HOURS 
NATIONALLY  ADVERTISED  IN  ADVANCE 


TERRIFIC    SHOW    DRIVE    ALREADY    UNDER    WAY 
.  .  .  WRITE      OR       WIRE      FOR      INFORMATION 

New  Orleans  Chamber  of  Commerce  .  .  .  Other  Southern  Units  Endorsement 
and  Cooperation  .  .  .  RKO  Coast  to  Coast  Dixiana  Hour  .  .  .  Songs  .  .  . 
Records  .  .  .  Harms  (Song  Cover)  .  .  .  Radio  Plug  Over  Networks  on  Big 
Hours  .  .  .  National  Union  Radio  Dealer  Wind  dw  Posters  .  .  .  Dixiana  Perfume 
.  .  .  Postal  Telegraph  Jumbo  Blanks  .  .  .  Illustrated  .  .  .  Cooperative  News- 
paper Ads  .  .  .  Dixiana  Drink  .  .  .  General  Tieup  .  .  .  Cigar  Tieup  .  .  . 
Woolsey  Still  .  .  .  Dixiana  Songs  for  Kiwanis,  Etc.,  Clubs  of  South  .  .  .  South- 
land Week  Campaign  .  .  .  Also  Dixie  Week  Campaign  .  .  .  Trick  Window 
Card  Display  .  .  .  Dixiana  Cotton  Plug  .  .  .  Bales  in  Miniature  .  .  .  Opera 
Clubs  and  Women's  Culture  Groups  for  Marshall  Plug  .  .  .  Costume  Contrast 
Gag  for  Clothing  Shops  .  .  .  Men  and  Women  .  .  .  Duelling  Pistol  Contest 
.  .  .  Hanger  .  .  .  Pennants,  Banners,  Etc. 


Dixiand"  Songs 
Will  Ride  the  Air 
Currents  to  Pop- 
ularity Over  the 
Following  Great 
NBC  Stations, 
July  29,  10:30, 
Eastern  Day- 
light Time: 


(flXXW  yoiL  ccltl  play  thent  all 

SOUND-ON'  FILM 


$2995°° 


THEATRES 
PATRONS 


DESERVE 
DEMAND 


SOUND  SATISFACTION 

As  Obtained  With  RCA  PHOTOPHONE  Sound  Reproducing  System 


n 


Again  RCA  PHOTOPHONE  steps  forward  to  the  benefit 
of  the  small  theatre.  The  owner  of  the  house  of  limited 
capacity  who  feels  that  SOUND-ON-FILM  ONLY  will  meet  his 
requirements  may  now  install  the  finest  equipment  at  a 
considerable  saving. 

Heretofore  RCA  PHOTOPHONE  Small  Theatre  Equipment 
has  been  available  only  in  the  combination  of  Sound-on- 
fiim  and  disc.  By  now  making  the  selection  of  equipment 
optional  with  the  exhibitor  RCA  PHOTOPHONE  makes  it 
possible  for  every  theatre  to  offer  its  patrons  the  highest 
quality  of  sound  reproduction  at  the  lowest  possible  cost. 


RCA  PHOTOPHONE  has  always  been  first  in  anticipating 
and  meeting  the  needs  of  the  small  theatre — has  made 
it  possible  for  the  small  house  to  compete  successfully 
with  the  large  house  on  the  basis  of  sound  quality. 

Back  of  every  installation  lie  all  the  inventive  genius, 
technical  knowledge  and  unmatched  resources  of  the 
world's  greatest  electrical  engineering  organizations. 

First  in  quality...  First  in  installation  service  and  first  in 
service  after  installation  . . .  RCA  PHOTOPHONE  is  the  ex- 
hibitor's best  guarantee  of  sound  satisfaction. 


eatres  Can  Have  the  Best  in  Sound,  Either  for 
Film  or  Disc  ...  at  Prices  and  Terms  Assuring 
Profitable  Operation! 

Exhibitors  operating  theatres  up  to  1,000  seating  capacity  may  install 
RCA  PHOTOPHONE  Sound  Reproducing  Equipment,  either  sound-on-film 
or  sound-on-film  and  disc  for  Simplex  S,  60-cycle  AC  motor  generator  or 
battery  operated,  complete  with  all  equipment  parts,  F.O.B.  warehouse. 
Terms  Cash,  One  Year  or  Two  Years.  Exhibitor  to  pay  cost  of  installation. 


or  $2995°° 


SOUND-ON-FILM  AND  DISC 


RCA  PHOTOPHONE,  INC. 

Executive  and  Commercial  Offices 

411  Fifth  Avenue         •  New  York  City 

UNITED  STATES  BRANCH  OFFICES 


Atlanta,  Ga.,  101  Marietta  Street 
Boston,  Mass.,  Room  706  Statler  Office  Bldg., 
20  Providence  Street 
Chicago,  III.,  100  West  Monroe  Street 
Cleveland,  O.,  Suite  203  Film  Building 
Dallas,  Tex.,  1700  Commerce  Street 
Denver,    Col.,    Room    1014  U.   S.  National 
Bank  Building 


Detroit,  Mich.,  Suite  603  Fox  Theatre  Building 
Los  Angeles,  Cal.,  811  Hollywood  Gank  Bldg. 
Philadelphia,  Pa.,  261  N.  Broad  Street 
Pittsburgh,  Pa.,  William  Penn  Hotel 
San   Francisco,   Cal.,    Room   2012    Russ  |Bldg. 

235  Montgomery  Street 
Seattle,  Wash.,  Suite   506  Seattle   Orpheum 

Theatre  Building 
Washington,  D.  C,  1910  K  Street,  N.  W. 


Canadian  Distributors 

Electrics,  Ltd.  Sound  Equipments,  Ltd. 

366  Mayor  St.,  Montreal,  Que.  Royal  Alexander  Hotel,  Winnipeg,  Man. 

Branches  and  Agents  in  Principal  Foreign  Countries 


Origin  U.  S.  A. 


Syncrodisk    Sound-on-Film    Head   Attached   to   Simplex    Projector 


SYNCRODISK 

SOUND-ON-FILM 

STANDARD  TURNTABLE 
JUNIOR  TURNTABLE 


Syncrodisk    Attached    to    Simplex    Projector 


Syncrodisk   Junior    Turntable   Attached   to   Simplex    Projector 


. . .  and  Complete  J 
Equipment  ♦ 

One  after  another  the  Weber  products 
have  evolved — experiment,  tests,  more 
tests  and  finally  real  installations — each 
one  must  be  perfect  and  a  joy  to  the 
owner's  heart. 

SYNCRODISK  SOUND-ON-FILM.  It 
has  been  in  daily  operation  on  the  firing 
line  for  the  past  4  months.  Now  14 
theatres  have  complete  installations  and 
over  30  orders  are  on  the  books  and  will 
be  shipped  by  July  15th. 

SYNCRODISK    TURNTABLE.      The 

standard  size  is  turning  on  its  perfect 
bearings,  with  all  its  moving  parts  in  oil, 
in  well  over  1,300  different  theatres  in 
Europe,  Central  and  South  America,  the 
Philippines,  Far  East  and  here  at  home. 
Syncrodisk — Two  turntables 
with  Pickups  and  Fader  com-       $CAA 

SYNCRODISK  JUNIOR.  Here's  the 
little  fellow  whose  popularity  is  shooting 
up.  Built  precisely  to  solve  the  great  dif- 
ficulty of  the  small  house,  the  part-time 
movie,  school,  church  and  auditorium  for 
which  costly  sound  equipment  is  quite  out 
of  the  question.  Weber  quality,  accuracy, 
dependability  throughout. 
Syncrodisk  Junior  —  Two 
turntables  with  Pickups  and  <£l  f  A 
Fader   complete A  vU 


WEBER  MACHINE  CORP. 


59  RUTTER  ST. 


ROCHESTER,  N.  Y. 


EXPORT   DEPT.   15   LEIGHT  ST.,   NEW  YORK  CITY. 
CABLE   ADDRESS,   ARLAB,   NEW   YORK   CITY 


HEW  YORK 


^^byThe 


■•  ^-S  }%. 


"Deserves  a  long  and  successful  run. 
Unfailingly  dramatic.  Genuinely  heart- 
breaking. Superior."  —  Herald  Tribune 

"As  beautiful  as  motion  pictures  get 
to  be." — Telegraph 

"Of  all  the  pictures  based  on  the  World 
War  none  has  surpassed  this  newest 
one  in  the  vividness  of  its  scenes." 

—  The  World 

"A  stunner!  Grimly  impressive.  Flying 
scenes  are  glorious.  Holds  enough 
drama,  pathos,  laughs,  thrills  to  keep 
you  fascinated  every  minute.  A  lulu. 
Don't  miss  it." — Mirror 

"Thriller.  Stunning  shots  of  air  squad- 
rons in  action.  Orlainly  packs  a  kick!" 

— News 


Greatest  Reception  Since  Lindbergh! 


"Picture  of  merit.  Credit  to  screen.  Ex- 
ceptionally well  pictured,  beautifully 
photographed  and  grimly  realistic." 


"Best  war  story  of  the  air.  It  has  some 
of  the  greatest  flying  stuff  ever  seen 
upon  any  screen." — Evening  World 

"Strong  men  shed  tears  without  shame. 
In  all  my  movie-going  days  I  am  yet  to 
see  more  hair-raising,  more  believable 
aerial  photography.  It  is  too  good  to 
be  true.  Most  obviously  the  answer  to 
their  prayers." — Telegrdm 

"Ace  of  all  flying  pictures.  A  great 
story.  Beautifully  directed  ami  well 
played.  Worth  seeing.  Brings  a  lump 
in  the  throat  just  to  think  about  it. 
Don't  miss  this  picture." — Graphic 


RICHARD 


"The  Dawn  Patrol"  has  shaken  the  founda- 
tions of  llroadway. 

Sacrifice,  Fear.  Love,  Cowardice,  Despair 
aimed  at  the  heart  of  humanity. 

Tremendous  air  scenes!  Crashing  planes! 
Ileckless  sky  fighting!  Mazing  with  machine- 
gun  rapidity  at  e\rery  known  emotion ! 

>"o  wonder  those  critical  first-nighters 
dashed  off  to  spread  the  news.... 

**The  greater  motion  picture  is  here!" 

^  and  DOUGLAS 

FAIRBANKS,  jr 
NEIL  HAMILTON 

From  the  story      I  he  Flight  Commander"  hv 
Joint  Monk  Saunders 

Adaptation  and  Dialogue  l.v  Ilowiir.l  IIumWs,  Dan  Tolhoroh  au<l  SctOH  Miller 

Directed  hv  Howard  Hawks 


Published 

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exhibitors  the  popular 
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Sound  Questions"  has  been  especially  prepared  by  George  E.  Chamberlain,  recognized  author- 
ity on  sound  equipment.  This  is  not  a  treatise;  not  a  book  of  theories;  the  questions  asked 
are  actual  inquiries  made  by  exhibitors  on  problems  they  have  encountered  and  Mr.  Chamber- 
lain has  answered  them  in  brief  practical  form. 

But   given  without  cost  to  subscribers   to 
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Film   Trade 
TOPICS 

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TIMES 


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JOURNAL 

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FORUM 


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ONLY   THE 

• 

MIGHTY 

PLAY   THE 

CARTHAY 

CIRCLE  • 

Here    They    Are 

22    in    Five    Years 

THE  YOlGA  BOATMAN 

BARDEIYS  THE 

MAGNIFICENT 

WHAT  PRICE  GlORY 

SEVENTH  HEAVEN 

fH 

IOVES  OF  CARMEN 

SUNRISE 

\^Wn-^ 

FOUR  SONS 

wfiSA^ 

STREET  ANGEl 
MAC  TIME 

\sf^r^> 

INTERFERENCE 

THE  BARKER 

THE  DIVINE  IADY 

THE  IRON  MASK 

THE  BIACK  WATCH 

FOUR  DEVIlS 

DYNAMITE 

THEY  HAD  TO  SEE  PARIS 

RIO  RITA 

\^\ 

DEVIl  MAY  CARE 

HAPPY  DAYS 

ALl  QUIET  ON  THE 

WESTERN  FRONT 

SO  THIS  IS  IONDON 

^^%    m  ^    W0 

NOW  THE  " 

EX  H  I  B  I  TORS 


CELEBRATE! 


On  the  heels  of  its  record  smashing  run  at  the 
RIVOLI,  NEW  YORK,  Fox  West  Coast  grabs  it  for  its 
greatest  theatre,  the  CARTHAY  CIRCLE,  LOS  ANGELES 

P  A  T  H   F 


ITS  A  NATIONAI 
UsIJSIIItATION    ? 


IRENE   THIRER-N.Y.  DAILY  N EWS -(Rates  four  stars ••••) 

"One  of  the  year's  best  ten  ...  It  starts  off  with  a  bang,  never  lets  up  at  all. 

QUINN  MARTIN-N.Y.  WORLD 

Holiday'  is  one  talking  picture  which  I  would  be  proud  to  have  produced. 


// 


//  / 


// 


THORNTON  DELE  HANTY-N.  Y.  POST 

'Holiday'  is  the  kind  of  picture  that  no  civilized  person  has  the  right  to  miss. 


// 


REGINA  CREWE-N. Y.AMERICAN 

"The  picture  has  every  element  of  audience  appeal.  The  dialogue  is  the  best 
thus  far  heard  in  the  talkies." 

JULIA  SHAWELL-N.Y,  GRAPHIC 

'Holiday'  is  one  stage  contribution  which  enriches  the  current  motion  picture 
season/ 


// 


GEORGE  GERHARD-N.Y.  EVENING  WORLD 

"When  along  about  Thanksgiving  time,  students  ot  the  cinema  begin  selecting 
the  ten  best  pictures  of  the  year,  you  can  expect  to  see  a  preponderant 
majority  of  them  set  down  'Holiday'  in  first,  second  or  third  place." 


THE  SURPRISE   BOX-OFFICE  SENSATION   OF  THE  SEASON 


Philip  Barry's  Sensational  Stage  Hit 
with  ANN  HARDING  •  MARYASTOR  -  EDWARD  EVERETT 
HORTON      •     ROBERT  AMES     •     HEDDA   HOPPER 

DIRECTED    IV    EDWARD    H.  GRIFFITH     •    PRODUCED    SY   E.  I.    DERR 


Already    Booked 
RIVOLI    THEATRE 

New  York 

CARTH  AY     CIRCLE 

Los  Angeles 

UNITED     ARTISTS 

Portland,  Ore. 

FOX       THEATRE 

Seattle 

FOX      WA  R  F  I  E  L  D 

San  Francisco 

STANLEY    DELUXE 

Pittsburgh 

STATE     THEATRE 

Detroit 

BUFFALO     THEATRE 

Buffalo,  N.Y. 

METROPOLITAN  THEATRE 

Boston 

ROOSEVELT   THEATRE 

Chicago 

CELEBRATE  WITH 

*  I'ATI'll!  * 


itinroasii  Yif  roirY 


with  WILLIAM  BOYD  'HELEN  TWELVETREES  •  JAMES  GLEASON 
FRED  SCOn  *  RUSSELL  GLEASON  •  LEW  CODY . «  ZASU  PITTS 
DOROTHY  BURGESS  ♦  JUNE  COLLYER  *  Original  story  by  Hope 

Bennett  •  Directed  by  John  Robertson  •  Produced  by  E.  B.  Derr 


1-11:1?  BRASS 


with  HELEN  IWaVETREES  •  MARJORIE  RAMBEAU  •  R1CARDO 
CORTEZ  •  PHILLIPS  HOLMES  ♦  JAMES  GLEASON  •  Original  *tory 
by  Howard  Higgm  and  Toy  Goroett  •  Photoptay  by  Thomas 
Buckingham  'Directed  by  ToyGornett  *.  Produced  by  EB.Oerr 


bsiipI'I'i1  woke 


ttarring  EDDIE  QUILLAN  with  Solly  Sforr  end  France*  Upton 
Original  »»ory  by  Walter  De  Leon '«  Directed  by  Rusiell  Mock 
Produced  by  E.  B.  Derr 


I  WIK4r  HIIpM 


with  HELEN  TWaVETREES  ♦  FRED  SCOTT  •  DOROTHY  BURGESS 
and  Chester  Conklin,  Ben  Turpin,  Nick  Stuart,  Robert  Edeson, 
Stepin  Fetchtt,  Daphne  Pollard,  Sally  Starr,  John  Sheehan, 
Mickey  Bennett,  George  Fawcett,  Little  Billy,  Bryant  Washburn, 
Williom  Langan  *  Directed  by  Joseph  Santley  «  Story  by  Joseph 
Santley  and  James'Seymour  '  Produced  by  E.B.  Derr 


I»aVI'B-I  I 


Origin  V.  S.  A. 


VOLUME  XLII 
NUMBER  3 

mi 

M 

B> 

Ssa 

li!  1 

ml 

Wm 

yr-2>       NEW  YORK  CITY 
^^           JULY  19,  1930 

E 

Big  Four  Smoking  Peace  Pipe;  Divide 
Country;  Swap  Theatres,  Playing  Time? 


Gag   Would   Be   to   Keep   Off   One   Another's    Toes; 

Each  to  Be  King  in  Own  Zone;  Did  U.  S. 

Halt  Plan  Previously? 


"Stay  in  your  Own  Back  Yard"  is  to  be  the  theme  song  of  future  ex- 
pansion plans  of  the  four  major  circuits  and  affiliations,  it  is  indicated  by 
deals  for  theatre  swapping,  a  building  and  acquisition  holiday  and  pooling 
of  houses  now  reported  under  way.  Paramount  Publix,  Fox,  Warners  and 
R-K-0  are  the  circuits  declared  involved.  In  the  development,  Loew's  is 
regarded  as  a  Fox  affiliate. 

Under  the  reported  plan,  the  United  States  will  be  parceled  off  into 
zones  each  of  which  would  be  a  field  for  development  by  one  of  the  four 
circuits  to  the  exclusion  of  others. 

Branded  as  fantastic  when  first  made  public  by  this  source  some  15 
months  ago,  the  reported  plan  now  is  declared  to  be  gaining  strength,  so 
that  the  era  of  cut-throat  expansion    may  be  brought  to  an  end. 

Government  Fear  Blocked  Previous  Division? 

Such  a  parcelling,  it  is  pointed  out,  would  eliminate  overseating  in  a 
number  of  territories,  end  the  skyrocketing  of  prices  of  theatres  sought 
by  the  circuits  and  expedite  any  future  mergers  which  might  be  under- 
taken. The  very  magnitude  of  the  arrangement,  however,  presents  many 
obstacles  to  its  consummation,  but  a  start,  at  least,  is  understood  being 
made. 

Inability  of  the  parties  to  arrive  at  an  agreement  and  the  spectre  of 
government  prosecution  are  said  to  have  blocked  development  of  the  par- 
celing proposal  when  it  was  first  broached,  but  subsequent  developments 
and  the  dictates  of  the  bankers  are  declared  to  be  hastening  the  terri- 
torial division. 

Heads  of  the  four  major  circuits  reported  involved  in  the  division 
are:  Paramount  Publix- Adolph  Zukor;  Warners-Harry  M.  Warner;  R-K-O- 
Hiram  S.Brown;  Fox-Harley  L.  Clarke.  Their  theatre  activities  are  directed 
respectively  by  Sam  Katz,  Spyros  Skouras,  Joseph  Plunkett  and  Harold 
B.  Franklin  (West)  and  Oscar  M.  Old  know  (East). 

Some  of  the  Deals  Under  Way 

Warners  and  Fox  are  reported  negotiating  a  deal  for  swapping  or  pool- 
ing of  houses  in  several  states,  including  New  York,  Wisconsin,  New  Jer- 
sey, Pennsylvania  and  the  District  of  Columbia.  Paramount  and  Fox  are 
said  to  have  completed  a  building  truce  when  the  ten-year  reciprocal  deal 
on  product  was  consummated.  This  is  said  to  have  blocked  building  of 
Fox  houses  in  Canada,  and  of  Paramount  houses  in  Pacific  Coast  and 
other  western  and  middle  western  states.  It  also  may  lead  to  turning 
over  of  Fox  Chicago  houses  to  Publix- Balaban  &  Katz. 

R-K-0  is  declared  to  be  included  in  theatre  swapping  plans  in  Wiscon- 
sin with  Warners  and  Fox.  Sale  of  RKO  product  to  Warners  in  Phila- 
delphia provides  the  company  with  an  outlet  there  and  the  R-K-0  has 
been  closed.  Fox  also  has  sold  to  Stanley  in  Philadelphia  and  its  pro- 
posed 5,000-seater  there  may  not  be   erected. 

Paramount  and  Warners  are  said  to  have  made  a  peace  pact  so  far  as 
building  in  each  other's  territories  is  concerned,  although  present  deals 
are  not  affected.  Whether  a  swap  will  be  made  at  a  later  date  has  not 
been  indicated.  An  indication  of  the  truce  involving  Paramount-Fox- 
Warners  is  the  reported  dropping  of  plans  for  a  Warner  house  at  Atlanta; 

(Continued  on  page  30) 


Adolph  Zukor 


Sam  Katz 


Harley  L.  Clarke  H_  B_  Franklin 


H.  M.  Warner 


Spyros  Skouras 


Hiram  Brown 


Joseph  Plunkett 


Vol.  XLII 


NEW  YORK  CITY,  JULY  19,  1930 


No.  3 


THE  ROAD  MAP  TO  ESCAPE 


IT'S  a  stale  story.  Good  pictures  mean  good 
business.  It's  been  ever  thus.  Depression  can- 
not harm  a  production  which  stimulates  word- 
of-mouth  advertising.  Babbittry?  No.  Solid 
facts. 

You  know  the  attractions  that  are  cleaning  up 
right  now  while  the  calamity  howlers  howl.  Lots 
of  fair-to-middling  pictures  are  taking  it  on  the 
chin,  of  course,  but  the  nice  babies  are  clicking. 

The  percentage  of  good  pictures  isn't  large. 
That's  the  rub.  When  customers  of  any  industrial 
firm — you  make  the  selection — kick  about  the  qual- 
ity of  the  goods  they  are  asked  to  buy,  the  factory 
men,  not  the  sales  or  advertising  men,  are  put  on 
the  spot. 

One  Mind  Production 

THE  perilous  proportion  of  pictures  that  either 
turn  people  away  from  the  box-office  or  sour 
them  sufficiently  to  part  with  their  money 
more  sparingly  is  proof  sufficient  that  something 
is  wrong  in  production.  No  question  that  the  box- 
office  is  sorely  in  need  of  a  new  transfusion  and 
that  it  is  only  from  Hollywood  that  such  rejuvena- 
tion can  possibly  come. 

But  so  long  as  there  sits  in  each  major  studio  a 
one-man  fulcrum  on  which  the  trials,  tribulations, 
worries  and  decisions  involving  anywhere  from 
thirty-five  to  seventy  pictures  a  year  rest,  just  so 
long  will  the  curve  of  production  dip  sharply  into 
the  ordinary  and  mediocre. 

An  Impossible  Job 

THIS  is  not  a  slap  at  the  man  holding  the  reins 
in  Hollywood.     For  them,  it  must  be  properly 
said  that  they  are  rilling  an  impossible  job  as 
well  as  the  system  warrants. 

Too  many  pictures  are  being  turned  out  under 
individual  management  and,  because  there  are  too 
main-  for  any  one  individual  on  any  one  lot  to 
handle  adequately,  they  are  ground  out  in  strict 
compliance  with  the  rules  and  regulations  of  fac- 
tory manufacture. 

If  this  industry  feels  it  must  market  as  many 
pictures  as  it  does  today — and  to  that  belief  this 
writer  does  not  subscribe — the  one  way  out  is  to 
drafl  into,  or  make  allied  with,  each  studio  of  im- 
portance as  formidable  an  array  of  production 
brains  as  money  and  incentive  can  attract. 


ON  the  Coast  today  there  is  one  producer,  by 
way  of  example,  who  has  a  purity  fixation 
which  makes  it  impossible  for  a  story  in 
which  a  woman  turns  bad  to  be  produced  on  his 
lot.  His  is  the  last  word  and  there  the  matter 
ends.  Yet  who  knows  what  vehicles  of  dramatic 
and  commercial  force  that  lot  is  passing  up? 

In  another  studio,  the  man  high  up  supervises 
more  pictures  than  he  should,  but  turns  his  per- 
sonal ability,  which  is  considerable,  to  one  or  two 
stories  a  year — yarns  that  he  likes.  The  result? 
Those  two  invariably  smash  their  wTay  through  to 
phenomenal  business,  while  the  supervised  pic- 
tures usually  leave  a  trail  of  indifferent  grosses. 

Ostrich  in  the  Sand 

ON  a  third  lot — big  league,  too — the  produc- 
tion czar  insists  that  every  picture  glorify 
one  player.  Story  values  are  warped  to  fit 
the  decree;  direction  and  performances,  too.  What 
happens?  Potential  values  are  rarely  realized  and 
the  particular  company  in  question  finishes  its  year 
— as  it  did  the  season  just  closed — fourth. 

Here  in  New  York,  equally  high-powered  execu- 
tives study  the  books,  raise  pandemonium  with  the 
sales  force  and  only  mild  hell  with  the  studio,  over- 
looking entirely  the  cancer  that  gnaws  at  the  com- 
pany's vitals. 

The  Way  Out  and  Its  Label 

DAVID  BELASCO  produced  three  or  four 
stage  plays  this  season.  He's  now  taking  a 
long  rest.  If  Jed  Harris  produces  one  or 
two  hits  a  year,  he  views  his  handiwork  with  satis- 
faction. In  this  business,  Schulberg  battles  with 
approximately  sixty  pictures  a  year,  Thalberg  with 
fifty,  Sheehan  with  forty-nine,  Le  Baron  with 
thirty,  Jack  Warner  with  seventy  for  Warners  and 
First  National  combined.     It's  all  wet. 

The  doors  so  zealously  and  so  jealously  guarded 
must  be  thrown  open  to  all  and  sundry  who  have 
demonstrated  their  ability  to  produce.  Further 
than  that,  the  studios  must  make  up  their  minds 
to  gamble  with  new  blood,  inside  their  own  gates 
or  outside,  it  makes  no  difference.  The  way  out 
of  the  maze  is  labelled  individual,  independent  pro- 
duction.    There  is  no  other. 

KAN  N. 


July  IP,  1930 


Motion    Picture    News 


21 


Publix  Calm  as  Warners  Invade  Chi; 
Razz  "Mad  Rush  for  Unsound  Houses" 


"Hell's  Anqels"   To      Seattle — If  the  showing  of  "Hell's  Angels"  as  a  two-a- 
jw  n  r\     m     m.  day  film  at  the  Fox,  starting  Friday,  is  a  success,  the  pic- 

H(IV€   tS.U.    1  €St  ture  will  be  roadshown  by  Sid  Graumann  over  the  entire 

At   Seattle  ^ox  West  Coast  circuit.  The  showing  is  the  first  roadshow 

at  the  house,  and  marks  the  second   presentation  of  the 
picture,  the  premiere  having  been  at  Los  Angeles. 

The  top  will  be  $1.50,  with  Ben  Lyon  and  Billie  Dove 
expected  to  make  personal  appearances.  H.  Wayne  Pearson, 
personal  representative  of  Howard  Hughes,  producer  of 
the  film;  Lincoln  Quarberg,  Hughes'  publicity  man,  and 
Charles  P.  Stallings,  production  manager  in  making  the 
film,  are  here  on  arrangements  for  the  showing. 


Official     Asserts     Circuit     Is 

Only  One  in  Business  in 

"Liquid  Condition" 


And  Still  They 
Wend  Their  Way 
To  Courtrooms 


Hollywood — Look  out  for  a  cycle  of 
courtroom  plays.  The  reason  for  this  warn- 
ing is  that  so  many  members  of  the  film 
colony  are  wending  their  way  these  days  to 
the  courts,  for  one  reason  or  other,  that 
there's  bound  to  be  an  outbreak  in  that  di- 
rection. 

There's  Del  Andrews,  director,  for  in- 
stance. A  warrant  was  issued  for  his  arrest 
on  charges  of  failing  to  provide  for  the  sup- 
port of  his  son.  His  divorced  wife  slapped 
on  the  warrant,  alleging  he  is  in  arrears 
four  months  at  the  rate  of  $30  per  month. 
(Where  are  those  high   film  salaries?) 

Lloyd  Hamilton  appeared  before  the  bar 
on  complaint  of  the  former  Mrs.  Hamilton 
that  he  owes  back  alimony  of  $10,000.  Lloyd 
got  a  reduction  from  $400  to  $250  per 
month,  but  the  old  tariff  may  go  into  effect 
again,  the  judge  warned. 

Following  the  resignation  of  S.  George 
Ullman  as  executor  of  the  estate  of  Rudy 
Valentino,  a  local  bank  was  named  adminis- 
trator. There  was  some  criticism  of  George's 
management  of  the  estate. 

Priscilla  Dean,  former  star,  asked  the 
protection  of  the  police,  alleging  that  Mrs. 
Avery  Arnold,  first  wife  of  Lieut.  Leslie  P. 
Arnold,  aviator,  also  a  former  husband  of 
the  actress,  had  been  snooping  around  her 
garage  looking  for  the  ace.  Miss  Dean  did 
not  like  that  at  all.  The  two  women  had  a 
"pushing  scrape,"  it  is  reported. 

Then  Jack  Noonan,  brother  of  Moilie 
O'Day  and  Sally  O'Neill,  went  to  trial  on 
charges  of  burglary  and  receiving  stolen 
goods. 

Buck  Jones,  known  to  the  census  enumer- 
ators as  Charles  B.  Jones  and  to  kids  as  a 
Western  hero,  filed  an  involuntary  petition 
in  bankruptcy,  listing  liabilities  of  $135,- 
852.90  and  assets  of  $650. 

On  arriving  here  from  England,  Evelyn 
Laye,  who  is  to  make  her  film  debut  in 
"Lillie,"  received  word  from  London  that 
she  had  won  a  divorce  from  Sonnie  Hale, 
comedian.  "Isn't  it  wonderful  to  think  I 
am  free?"  she  gurgled. 

A  suit  for  $500,000  damages  by  Nicholas 
Duneav,  a  witness  in  the  trial  of  Alexander 
{Continued  on  page  32) 


Charge  Boycott; 
Milwaukee  Indie 
Seeks  Gov't  Help 

Milwaukee — Charging  their  New  World, 
neighborhood  theatre,  is  being  boycotted  by 
exchanges  and  has  been  unable  to  obtain 
first  run  pictures,  Dr.  Joseph  Atanasoff  and 
his  brother,  Leo,  have  darkened  the  house 
and  appealed  to  the  Dept.  of  Justice  for 
relief. 

The  Atanasoffs'  charges  already  have 
been  reviewed  and  declared  baseless  by  the 
state  department  of  markets,  which  declared 
there  was  no  evidence  of  unfair  competition. 

The  New  World  has  been  the  scene  of  a 
bombing  and  numerous  paint  splashings. 
Operators  of  the  theatre  admitted  that  some 
time  ago  they  had  changed  from  union  op- 
erators to  non-union  men. 

No  further  action  will  be  taken  by  the 
theatre  operators,  it  was  stated,  until  word 
is   received  from  the  justice  department. 


Fredman  to  New  York 

London — Ernest  W.  Fredman,  editor  of 
"The  Daily  Film  Renter,"  sails  for  New 
York  in  late  August  or  early  September. 
This  will  be  his  first  visit  in  three  years. 


$2,000,000  Cost  Claimed 

Moran,  Wyo. — Originally  set  to  cost 
$1,250,000,  "The  Big  Trail  already  has 
passed  the  $1,- 
600,000  mark  and 
will  stand  Fox 
$2,000,000  before 
completed  next 
month  by  Raoul 
Walsh,  accord- 
ing to  Roger 
Ferri,  who  is 
with  the  12,000 
men,  women  and 
children  of  the 
company  on  lo- 
cation here.  The 
picture  is  slat- 
ed to  have  its 
premiere  Sept.  1 
at  Grauman's 
Chinese,  Holly- 
wood, opening  a  few  weeks  later  in 
New  York. 


Roger   Ferri 


Chicago — Paramount  Publix  does  not 
recognize  a  competitive  move  in  Warners' 
entrance  into  the  metropolitan  field  here. 
That  is  the  significance  of  statements  made 
to  Motion  Picture  News  by  local  repre- 
sentatives of  the  company,  who  denied  both 
that  any  change  would  result  in  the  local 
expansion  plans  of  the  circuit  as  a  result 
of  Wrarner's  activity  and  that  a  single 
strategic  theatre  line-up  is  available  to  a 
competing  circuit  anywhere  in  the  metro- 
politan area. 

Acquisitions  of  available  outlying  houses, 
they  say,  by  Warners  or  any  other  circuit, 
cannot  be  of  enough  significance  to  alter  the 
local  competitive  situation  in  any  funda- 
mental respect.  The  Loop  situation  offers 
even  fewer  opportunities  to  competing  in- 
vaders, they  declare. 

In  substantiation  of  their  statements  these 
authoritative  Publix  representatives  revealed 
the  immediate  expansion  plans  of  the  circuit 
locally  and  commented  on  the  financial  and 
administrative  background  of  the  organiza- 
tion as  it  affects  future  expansion. 

Opening  Four,  Seeking  Three 

The  most  recent  addition  to  Publix  prop- 
erties here,  they  pointed  out,  is  the  recently 
opened  Gateway  on  the  far  northwest  side. 
In  addition  to  this  house,  the  circuit  plans 
to  build  at  Devon  and  Webster,  on  the  north 
side,  and  at  63rd  and  Union,  on  the  south 
side,  in  the  near  future.  It  .will  also  build 
in  South  Chicago.  In  addition  to  these  new 
theatres,  the  circuit  is  negotiating  for  the 
Lynch  houses  on  the  northwest  side  of  the 
city.  These  include  the  Tiffin,  seating  2,299 ; 
the  Alamo,  seating  1,600;  and  the  Manor, 
seating  1,844. 

These  additions,  constituting  the  entire 
expansion  activities  of  the  circuit  in  the 
metropolitan  area,  were  determined  upon  or 
considered,  representatives  of  Publix  state, 
far  in  advance  of  Warner's  local  invasion. 
Since  that  time,  it  was  stated  further,  no 
new  plans  for  further  acquisitions  have  been 
made,  nor  have  any  been  contemplated  as  a 
combative  measure.  Publix  now  has  46 
theatres  in  the  metropolitan  area ;  five  of 
them  are  first  run  Loop  houses  and  the  bulk 
of  the  remainder  are  in  one  or  another  of 
the  three  prerelease  classifications.  The 
contemplated  additions  will  give  Publix  52 
metropolitan  theatres  in  the  near  future. 

Millions  at  Disposal 

As  for  the  financial  background  of  the 
circuit,  it  was  stated  that  the  local  Publix 
office  here  is  not  only  without  obligations  to 
any  bank  at  this  time,  but  has  accomplished 
its  recent  expansion  without  mortgaging  or 
outside  financing  of  any  kind  and  "stands 
ready  with  reserve  millions  to  care  for 
future  expansion  at  a  time  to  be  dictated  by 
sound  business  considerations,  not  by  a  "mad 
rush  to  acquire  unsound  houses  for  the  fool- 
ish satisfaction  of  holding  them." 

The  only  restrictions  placed  by  the  Publix 
(Continued  on  page  32) 


22 


Motion    Picture    News 


July  19,  193  0 


The   Insiders'    Outlook 


HOW  and  when  will  Bill  Fox  re- 
enter the  business?  In  New  York 
and  in  Hollywood,  the  anxious 
line  is  growing. 

The  "how"  seems  to  be  a  bit  more 
mysterious  to  dope  out  than  the  "when." 
For  instance : 

It  is  known  that  Fox's  representatives, 
very  much  under  cover,  have  been  check- 
ing up  on  the  Coast  to  see  just  where  the 
manpower  could  be  obtained  for  his  next 
picture  venture.  One  director,  who  rates 
plenty  high  in  Hollywood,  has  been  ap- 
proached to  consider  a  term  contract  with 
Universal,  according  to  the  inside,  at  a 
salary  of  $150,000  per  picture.  This, 
and  other  events  during  the  past  month, 
make  it  look  more  than  likely  that  Fox 
has  some  sort  of  a  deal  on  for  the  pur- 
chase of  Universal  with  Fox's  agents — 
unknown  identities  to  the  regular  Coast 
crowd  —  conducting  negotiations  with 
Carl  Laemmle. 

Then  again,  the  Laemmles — both  of 
them — have  had  several  conferences  with 
another  producing  executive  who  oper- 
ates the  studio  end  of  a  large  company. 
Whether  or  not  he  is  acting  in  an  advis- 
ory capacity  for  the  sale  of  Universal  is, 
of  course,  open  to  conjecture;  but  the 
plot   is  thickening. 

And  don't  be  surprised  if  you  see  the 
manipulating  and  politicianing  hand  of 
Lewis  J.  Selznick  suddenly  appear  some- 
where in  the  deal.  Perhaps  as  final  pur- 
chaser of  Universal  if  Fox  does  not  get 
the  organization.  Then  you  will  see 
Laemmle  Jr.  and  Dave  Selznick  operat- 
ing a  rejuvenated  and  amply-financed 
Universal. 

So  Hollywood  would  have  it.  Here  in 
New  York,  a  Universal  executive,  sit- 
ting high  in  the  councils  of  his  company, 
states  emphatically — and  how — that  so 
far  as  he  knows  there  isn't  a  thing  in 
the  world  to  it. 

Can  It  Bel 

Pot  boilings  these  days  about  Tiffany. 
(  )n  the  upper  floor  of  the  Godfrey  Build- 
ing, where  L.  A.  Young's  outfit  holds 
sway,  nary  a  word  is  permitted  to  seep 
through.  Yet  on  a  couple  of  faces  at 
least  this  Insider  believes  he  detects  an 
air  of  expectancy  over  something  or 
other. 

( )fficially,  then,  silence.  The  rumor 
factory,  however,  is  religiously  grinding 
'cm  out.  There  is  the  yarn,  for  instance, 
that  Phil  Goldstone  wants  all  or  none 
and  that  if  he  can't  buy  the  organization, 
he  will  Step  out  of  the  producing  chair. 


Secondly— and,  like  the  others,  it  is 
mere  talk — that  Grant  L.  Cook  will  step 
down  from  actual  management  and  re- 
turn to  other  work  in  Detroit,  the  change 
carrying  with  it  the  retirement  of  Oscar 
Hanson  as  sales  manager. 

Thirdly — and  significant,  too — is  the 
reported  attitude  of  Young — L.  A.  of  the 
steel    business — toward    the    company    in 


what  major  executive  of  what  major  organiza- 
tion may  strike  out  into  new  fields,  the 
bankers  behind  his  organization  having  to'd 
him  they  didn't  think   his  administration  so  hot  ? 


which  he  has  invested  millions.  He  feels, 
"they  say,"  that  something  ought  to  be 
done  about  a  procedure  which  calls  for 
putting  in  more  dough  than  the  venture 
takes  out. 

Is  Clarke  Smiling'! 

Backed  by  utilities  millions  and  the 
combined  power  of  Fox  and  Loew's, 
Harley  L.  Clarke,  picture  novice,  is  pass- 
ing through  an  interesting  experience. 

A  surprising  thing  the  amount  of  ad- 
vice dumped  into  his  lap  these  days.  And 
from  executives  in  the  business  who 
count,  too.  He  maintains  a  downtown 
office  at  120  Broadway  and  in  it  in  the 
last  few  months  have  been  a  number  of 
names  you  would  know  well,  were  it  ex- 
pedient to  list  them  here. 

Of  course,  Nick  Schenck  is  in  the  offi- 
cial family,  as  are  Winnie  Sheehan  and 
Jimmy  Grainger,  and  that   makes  it  jakc 


so  far  as  they  are  concerned.  But  the 
laugh  is  that  the  last  two,  turning  the 
pages  of  their  minds  back  to  the  happen- 
ings of  a  few  years  ago,  are  not  kidding 
themselves  about  what  may  take  the  form 
of  a  rally  around  Clarke.  They  stand  on 
his  right  and  his  left  advising  as  they  go 
and  Clarke  is  content  to  have  it  that  way. 
All  of  which  makes  this  Insider  won- 
der if  Clarke  isn't  smiling  over  it  all. 
He's  sure  that  Sheehan  and  Grainger  are. 

Big  Business 

Why  every  company  in  the  business 
maneuvres  to  end  up  in  Bill  Saal's  office 
at  Publix.  Some  sooner,  some  later, 
some  never : 

Publix  spends  $20,000,000  a  year  in 
film  rental.  Sam  Dembow,  whose  mon- 
icker is  vice-president,  says  so  and  cer- 
tainly he  should  know.  Naturally  first 
on  the  list  comes  Paramount.  This  year 
and  every  other  year,  as  you  can  easily 
understand.  Last  season,  Warners  were 
in  second  place.  This  year,  this  coveted 
spot  goes  to  Fox. 

With  1,560  theatres  or  thereabouts  to 
keep  supplied  with  film,  Publix  needs 
considerable  outside  stuff.  The  compa- 
nies, outside  of  Paramount,  on  the  other 
hand  need  the  Publix  business  if  they 
can  get   it. 

Therefore,  the  trek  to  the  shrine  called 
Saal. 

Rolling  Back  the  Years 

Williams  Gibbs  McAdoo,  secretary 
of  the  treasury  in  Wilson's  cabinet, 
is  writing  his  memoirs.  In  addition  to 
his  manifold  activities,  the  former  secre- 
tary took  a  flier  in  the  film  business,  via 
United  Artists.  This  hurdles  the  years 
as  far  back  as  1918. 

There  were  all  sorts  of  rumors  at  the 
time  as  to  just  what  were  his  experiences 
in  the  business,  but  he  took  the  air  after 
a  rather  brief  sojourn.  His  comment,  if 
any,  on  his  film  career  may  be  expected 
to  make  hot  reading.  Particularly  to 
Doug  and  Mary,  Charlie  and   D.   W. 

Another  Definition 

Oscar  Price,  over  a  slaughter  of  food 
at  the  Motion  Picture  Club: 

"How  do  you  define  the  picture  busi- 
ness," he  asked. 

Then,  answering  his  own  question : 
"It  isn't  a  business.     It's  an  instinct." 
Think  that  over.     Then  you'll  appre- 
ciate how  closely  to  the  line  that  defini- 
tion hits. 

T  II  E    1  X  S  1  DE  R  S 


Published  weekly  by  Motion  Picture  News,  Inc.  Founded  in  September,  1913.  Publication,  Editorial  and  General  Offices:  729  Seventh  Avenue,  New  York  City,  William 
A.  Johnson,  President  and  Publisher;  E.  J.  Hudson,  Vice-President;  Maurice  Kann,  Editor;  Charles  F.  llynes.  Managing  Editor;  James  P.  Cunningham,  News  Editor; 
Raymond  E.  Gallagher,  Advertising  Manager;  Los  Angeles  Office;  Hotel  Roosevelt.  Hollywood;  Walter  R.  Greene.  Western  Representative.  Chicago  Office:  910  So. 
,  Harry  I- .  Holquist,  Central  West  Representative.  Subscription  Price:  $3.00  per  year  in  United  Slates.  Mexico  and  all  V.  S.  Possessions.  Canada,  $5.00. 
Foreign,  $10.00.  Copyright  1930.  h\  Motion  Picture  News,  Inc.,  United  States  and  Great  Britain.  Title  registered  in  United  States  Patent  Office  and  foreign  countries. 
Entered  as  second  class  matter  at  the  Post    Office,  New    York,  April  2-',    19_'h,   under  Act   of  March    3,    1879. 


July  19,  19  3  0 


Motion    Picture    N  e  zv  s 


23 


It's  Box-Office  First  Now,  Then  Art, 
If  The  Two  Mix  Well,  In  Hollywood 


Tll€   JudO€  "Advertising  or  ballyhoo  may  trick  the  public  for  a  time, 

Y  j    f  but  if  entertainment  plays  him  false,  that  most  powerful 

Jliry   tttlu  weapon  of  advertising,  word-of-mouth,  spells  failure  for  the 

Dicttttov!  disappointing  picture.    We,  the  public,  are  judge,  jury  and 

dictator,"  Mrs.  Thomas  G.  Winter,  associate  director  of 
Hays  public  relations,  told  a  group  of  clubwomen  at  Min- 
neapolis. 

"The  success  of  every  producer,"  Mrs.  Winter  said,  "is 
graded  all  along  the  line  by  the  degree  with  which  he 
meets  the  public  demand." 


$250  Penalty  on 
Holdovers  Held 
Wrong  by  Judge 


St.  Louis — Provision  of  the  copyright 
law  providing  a  $250  penalty  for  misuse 
of  copyright  films,  music  or  records  is  "out- 
rageous" and  Congress  ought  to  clarify  the 
situation,  U.  S.  Judge  Faris  declared  in 
entering  a  mandatory  decree  of  $13,200 
against  Christ  Zotos,  suburban  theatre  own- 
er, for  alleged  showing  of  films  without 
permission. 

The  actual  rental  of  the  films,  it  is  said, 
would  have  totaled  $176.  Under  the  deci- 
sion, M-G-M  will  receive  $9,000  for  36 
showings ;  Tiffany,  $2,000  for  eight  show- 
ings, and  Pathe  $1,000  for  four  showings. 
The  balance  is  for  costs.  The  exhibitor  had 
offered  to  settle,  but  the  exchanges  refused. 


To  Renew  Drive 
On  Pennsylvania's 
1794  Blue  Laws 


Pittsburgh — Continuation  of  the  fight  to 
modify  Pennsylvania's  antiquated  "blue" 
laws  is  to  take  the  form  of  a  statewide 
drive  for  a  liberal  Sabbath  and  reintroduc- 
tion  of  a  bill  to  repeal  the  1794  statute  at 
the  next  session  of  the  legislature. 

Rep.  A.  Musmanno,  author  of  the  modifi- 
cation measure  which  died  at  the  last  ses- 
sion, heads  the  organization  which  plans 
the  state-wide  fight.  He  announced  the 
proposed  drive  following  a  conference  with 
John  S.  Harron,  president  of  the  city  coun- 
cil, and  Councilman  Harry  A.  Little,  chair- 
man of  the  council's  special  Sunday  law 
committee.  Musmanno  has  the  backing  of 
Philadelphia  city  officials,  who  soon  will 
meet  with  Pittsburgh  officials  on  the  matter. 


New  Broadway  House  Far  Off 

It  will  be  about  five  years  before  Para- 
mount begins  construction  on  the  Broadway 
theatre  it  plans  on  site  of  the  Criterion  and 
New  York  theatres  and  adjoining  proper- 
ties on  44th  and  45th  Sts.  The  site  has  been 
assembled. 


St.  Paul  Exhibs 
In  Ultimatum 
To  Operators 

St.  Paul — Unless  operators  comply  with 
independent  exhibitors'  demand  for  one  man 
in  the  booth  of  sound  houses  and  a  wage 
cut,  15  St.  Paul  theatres  on  Saturday  will 
join  the  23  Minneapo- 
lis independents  which 
have  either  gone  non- 
union or  closed.  There 
are  but  three  of  the 
latter,  including  the 
Paradise,  operated  by 
W.  A.  Steffes,  gen- 
eral manager  of  the 
Northwest  exhibitor 
unit,  who  is  handling 
the  independents'  cam- 
paign. The  others 
are  the  Princess  and 
Lyra  and  owners  of 
these  say  the  houses 
planned  to  close  for 
the  summer  even  be- 
fore there  was  threat  of  a  strike. 

Forty-six  union  operators  walked  out  July 
6  when  their  demand  for  two  men  in  the 
booth  was  refused.  Two  Minneapolis  inde- 
pendent houses  are  continuing  with  union 
labor,  the  Broadway  and  the  lone.  The 
latter  is  said  to  be  under  control  of  the 
operators,  hence  its  inability  to  join  the 
independents'  move.  Pickets  are  on  duty 
at  the  20  houses  operating  non-union. 


W.  A.  Steffes 


Hughes  to  Sponsor  New 
Endurance  Test  Flight 

Hollywood — Howard  Hughes,  millionaire 
producer  of  "Hell's  Angels"  and  recent  pur- 
chaser of  Multicolor  Films,  is  bringing  the 
Hunter  Brothers,  Chicago  endurance  flight 
record-breakers,  to  the  Coast  immediately. 
Hughes  has  agreed  to  sponsor  and  under- 
write another  flight  attempt  of  the  Hunter 
Brothers  to  break  their  recently-made 
record. 

Hughes,  it  is  understood,  is  paying  the 
brothers  a  substantial  sum  to  make  the  new 
flight  under  his  sponsorship,  and  he  is  said 
to  hold  a  contract  with  them  for  personal 
appearances  in  connection  with  general 
showings  of  "Hell's  Angels"  in  the  fall,  to- 
gether with  another  agreement  to  feature 
them  in  an  air  picture. 


"Creations"    Are    Swell,    But 

Creators  Realize  Grosses 

Determine  Salaries 


Hollywood — It's  the  day  of  the  box-of- 
fice in  Hollywood.  Believe  it  or  not,  many 
of  the  directors  and  others  who  at  one  time 
tilted  their  noses  toward  art  for  art's  sake 
are  now  more  concerned  with  the  career 
of  their  pictures  at  the  till. 

Time  was  when  the  makers  of  pictures 
used  to  propel  themselves  into  a  fog  labeled 
creations  and  devoted  themselves  to  the  de- 
velopment of  "masterpieces"  regardless  of 
what  the  final  gross  revealed. 

Now  the  general  cry  on  Hollywood  lots 
is  "What  did  the  picture  take  in  at  the  gate  ?" 
They  realize  that  options  are  taken  up  in 
accordance  with  figures  supplied  the  pro- 
duction department  by  the  sales  manager. 
The  drift  of  the  industry  toward  fewer  and 
bigger — if  not  better — companies,  with 
enough  theatre  outlets  to  make  them  self- 
contained,  holds  the  answer. 

The  result  is  more  of  a  desire  to  make 
pictures  that  click  with  the  public  than  those 
that  flop  with  the  long  hairs.  Also  a  greater 
measure  of  even  temperament  than  has  ever 
before  existed  in  Hollywood.  The  studio 
crowd  understands  that  opportunities  to 
float  from  one  plant  to  another  are  limited 
as  matters  now  stand,  with  the  chances 
growing  increasingly  smaller  as  mergers 
grow  in  size. 


Consolidated  to 
Offer  Own  Color 
Process  in  Fall 


Hollywood — Consolidated  is  reported  to 
have  developed  its  own  color  process,  uti- 
lizing patents  controlled  by  the  Cinema 
Patents  Co.,  and  will  be  ready  to  offer 
it  to  producers  in  the  next  few  weeks. 

The  company  expects  to  be  prepared 
to  take  care  of  color  negative  and  positive 
developing  by  the  first  of  September. 
Present  plans  call  for  construction  of 
a  new  laboratory  to  handle  regulation 
black  and  white  film,  with  Seward  Street 
laboratory  now  in  use  slated  to  be  used 
for  the  color  film   work. 


Theatres  Asked  To  Aid 
Red  Cross  Roll  Call 

Washington — Aid  of  picture  theatres  is 
being  solicited  by  the  Red  Cross  for  its  an- 
nual roll  call  to  be  held  this  year  from 
Armistice  Day,  Nov.  11,  to  Thanksgiving 
Day,  Nov.  27.  New  members  are  enrolled 
each  year  during  the  period  in  all  parts  of 
the  United  States  by  committees  represent- 
iny  local  chapters  National  headquarters  is 
.preparing  a  trailer  which  depicts  activities 
of  the  Red  Cross  during  the  year  and  is 
asking  exhibitors  to  run  slides  and  other 
announcements  to  help  in  the  campaign. 


24 


Motion    Picture    News 


Allied  Would  Be 
Pleased  If  Smith 
Got  Hays  Mantle 


Washington — Report  that  Al  Smith  may 
succeed  Will  H.  Hays  as  president  of  the 
producer-distributor  association  are  viewed 
with  satisfaction  by  Allied  States  Ass'n. 
which  believes  his  selection,  if  a  vacancy 
should  exist,  would  be  "a  master  stroke." 

"We  do  not  know  what  foundation  exists 
for  the  reports,"  Allied  points  out.  "Pos- 
sibly they  grow  out  of  the  further  report 
that  the  du  Pont  interests,  including  Mr. 
Raskob,  now  have  large  holdings  in  War- 
ner Brothers. 

"We  do,  however,  have  definite  ideas  as 
to  Mr.  Smith's  qualifications  for  the  post. 
We  believe  the  selection  of  Mr.  Smith,  if 
there  is  to  be  a  vacancy,  would  be  a  master 
stroke.  It  would  gain  for  the  industry  the 
confidence  of  the  people  in  a  degree  never 
before  enjoyed;  it  would  be  superb  show- 
manship. 

"From  the  standpoint  of  the  independent 
exhibitor,  the  Allied  States  Ass'n  would 
welcome  Mr.  Smith  because  we  believe  that 
a  keen  sense  of  justice  is  deeply  ingrained 
in  the  man.  We  believe  that  he  would  pro- 
tect to  the  utmost  the  interest  of  his  mem- 
bers, but  at  the  same  time  would  disdain 
using  unfair  methods  based  on  the  power 
of  money. 

"Mr.  Smith  is  highly  regarded  in  high 
places  and  has  the  affection  of  the  people. 
In  calling  on  government  officials  on  legiti- 
mate business  he  would  be  welcome  at  the 
front  door.  He  would  adopt  business  meth- 
ods, and,  although  an  experienced  politician, 
would  kick  politics  out  of  the  window.  He 
would  make  his  appeal  directly  to  clubs  and 
organizations,  not  through  paid  agents. 

"Above  and  beyond  all,  he  would  not  tol- 
erate activity  on  the  part  of  his  own  sub- 
ordinates designed  to  stir  up  strife  in  order 
to  prolong  or  make  more  secure  their  con- 
nection with  the  industry. 

Steps  to  Pass  Upon  New 
Contract  Being  Speeded 

With  final  details  as  to  wording  of  the 
new  standard  licensing  agreement  to  be 
worked  out  by  Gabriel  L.  Hess  of  the  Hays 
organization,  Abram  F.  Myers,  president  of 
Allied  States  Ass'n.,  and  Frank  Walker  of 
the  M.  P.  T.  O.  A.,  steps  for  ratification 
of  the  new  agreement  are  going  forward. 
Distributors  already  are  set  on  the  agree- 
ment and  it  remains  now  for  Allied  and  the 
\1.  P.  T.  O.  A.  to  give  final  approval.  It  is 
anticipated  this  will  be  done  by  mail. 

Anti-British  Movement  in 
India  Threatens  Theatres 

< Calcutta — Agitation  against  British  films 
is  taking  the  form  here  of  sporadic  picket  - 
ings  of  theatres  by  women  adherents  of  the 
anti-English  movement  in  India. 

The  Albion,  operated  by  Madan  Theatres, 
was  practically  closed  one  night  as  a  result. 


Report  Scouted 

Little  likelihood  of  any  change  in 
leadership  of  the  Hays  organization 
is  seen  in  New  York  film  circles. 
Hays,  it  is  pointed  out,  has  a  contract 
until  1936  and  prompt  denial  has  been 
made  that  any  friction  exists  between 
him  and  any  of  his  membership.  The 
denials  were  made  when  it  was  re- 
ported that  Warners  and  First  Na- 
tional might  withdraw  their  member- 
ship. 


Van  Praag  Names 

Six  Managers  for 

Ad- Vance  Offices 


Six  managers  for  as  many  offices  in  key 
cities  have  been  named  by  M.  Van  Praag. 
sales  manager  of  Ad- Vance  Trailer  Service, 
in  the  expansion  program  recently  launch- 
ed. The  company  plans  a  branch  in  all  ex- 
change centers. 

Sidney  Strauss  has  been  appointed  man- 
ager of  the  New  York  branch  with  Joe 
Friedman  as  sales  representative.  At  De- 
troit, Roy  Moon,  former  Universal  branch 
manager  and  now  general  manager  of  Co- 
operative Theatre  Service  Corp.,  heads  the 
new  branch.  An  affiliation  has  been  made 
with  the  co-operative  firm  which  has  a 
membership  of  104  Michigan  theatres. 

J.  H.  Lutzfer,  formerly  of  Indianapolis, 
is  manager  of  the  new  St.  Louis  branch, 
while  V.  L.  Schram,  also  a  former  Univer- 
sality, heads  the  Buffalo  exchange.  Max 
Margolis  of  Cincinnati  is  taking  charge  at 
Indianapolis.  D.  Sydney,  for  years  with 
Ad- Vance,  has  been  named  Milwaukee  man- 


RKO  Radio   Pictures  Name 

RKO    Radio    Pictures    is    the-    new    name 
adopted  for  RKO  Prod.    The  product,  here 
after,  is  to  be  called  RKO  Radio  Pictures. 


The  Future? 


"David  Sarnoff,"  comments  Arthur  Bris- 
bane in  his  "Today"  column  in  the  Hearst 
newspapers,  "has  imagination  as  well  as 
executive  capacity.  Mr.  Sarnoff,  young  and 
remarkably  able,  believes  that  this  genera- 
tion will  see  the  greatest  actors,  orators, 
clergymen  and  singers  moving  and  hearing 
their  voices  in  their  homes.  That  is  modern 
magic." 


July  19,   1930 

Immerman  Gets 
New  Publix  Post; 
Balaban  to  N.  Y. 


Chicago — Walter  Immerman,  former 
manager  of  the  Publix  Detroit  division  and 
associated  with  Sam  Katz  for  more  than 
20  years,  has  been  named  manager  of  the 
Publix  Chicago  and  Detroit  divisions  to 
succeed  John  Balaban,  who  goes  to  New 
York  September  1  as  home  office  director 
of  the  two  divisions.  Immerman  will  be 
located  in  the  Chicago  offices  of  Publix- 
B.  &  K.  Nate  Piatt,  former  B.  &  K.  the- 
atre manager  here,  will  succeed  Immerman 
as  district  manager  at  Detroit. 

J.  J.  Rubens,  director  of  the  Publix-Great 
States  division  here,  will  also  go  to  New 
York  September  1  with  John  Balaban. 

"Sam  Katz  has  long  felt  that  the  Chicago- 
Detroit  division  and  the  wide  area  em- 
braced by  Publix-Great  States  in  Illinois 
and  Indiana  should  have  representation  in 
the  home  office,"  said  a  representative  of 
the  circuit,  in  commenting  on  the  transfers. 


Two  Week  Shutdown  at 
W.  E.  Hawthorne  Plant 

Chicago — Hawthorne  plant  of  Western 
Electric  at  Cicero,  111.,  closed  down  this 
week  and  will  remain  closed  until  July  28. 
Approximately  27,000  employes  were  af- 
fected by  the  shutdown,  a  nominal  number 
as  compared  with  the  maximum  working- 
force  of  40,000  at  this  plant,  where  West- 
ern Electric's  new  small  type  sound  equip- 
ment has  been  in  production. 

The  company's  payroll  for  the  two  weeks' 
period,  paid  out  in  advance  of  the  shut- 
down, is  reported  to  have  been  $1,800,000. 
The  bulk  of  the  employees  accept  the  lay- 
off as  a  two  weeks'  vacation  with  pay,  but 
many  of  them  were  not  eligible  for  vaca- 
tions and  received  no  pay  in  advance  of 
the  shutdown. 


Dirt  Dishing  Feared  If 
Rex  Lease  Goes  to  Trial 

Hollywood — Plenty  of  dirt  is  slated  to  be 
dished  up  if  and  when  the  case  of  Rex 
Lease,  charged  with  beating  up  Vivian 
Duncan  when  she  resisted  his  advances, 
comes  to  trial  July  31.  The  alleged  beating, 
Miss  Duncan  charges,  followed  a  party. 
She  has  undergone  an  operation  on  her 
eye  injured  in  the  melee.  Effort  is  being 
made  to  hush  the  affair,  it  is  said,  to  pre- 
vent further  unfavorable  publicity. 


Baird  Television  Sets 
Held  Ready  for  Theatre 

London — Television  by  the  Baird  process 
was  demonstrated  here,  the  pictures  being 
shown  on  a  screen  about  the  size  of  a  door. 
The  process  is  declared  ready  for  theatre 
use.  The  screen  used,  according  to  the  in- 
ventor, J.  L.  Baird,  will  cost  about  $1,500, 
while  a  regular-sized  theatre  screen  would 
cost  $15,000.  For  the  televising  of  news 
events  as  they  occur,  the  small  screen  would 
suffice,  he  believes. 


July  19,  1930 


Motion    Picture    News 


25 


World  War  of  Talking  Pictures  Seen 
Raging  With  Hollywood  As  the  Pivot 


Cultural  Progress  of  Globe  at 

Stake,  W.  A.  Johnston 

Says  in  Satevepost 

A  world  war  of  talking  pictures  is  under 
way  with  the  issue  at  stake  not  the  fortune 
of  any  country's  film  industry  but  one  in- 
volving the  cultural  progress  of  the  globe, 
says  William  A.  Johnston,  publisher  of 
Motion  Picture  News  in  an  article  on 
talkers  appearing  currently  in  The  Satur- 
day Evening  Post. 

The  influence  of  sound  upon  the  world's 
mass  millions  may  not  be  minimized,  he 
declares  in  "The  War  of  Talking  Pictures," 
second  article  on  talkers  which  has  appeared 
in  the  nationally-circulated  weekly  within 
the  last  few  months. 

In  the  lace  of  this  situation,  Johnston 
finds  Hollywood  sharply  divided  on  the  sub- 
ject. "One  studio,"  he  declares,  "says  that 
Hollywood,  with  its  greatly  superior  produc- 
ing resources,  is  the  logical  seat  of  produc- 
tion; and  even  goes  so  far  as  to  say  that  its 
famous  stars  will  speak  in  foreign  languages 
and  be  lauded  abroad  for  their  efforts.  The 
latter  is  decidedly  open  to  question ;  and, 
if  so,  the  further  question  arises:  will  the 
famous  stars  of  the  American  picture,  many 
of  whom,  like  Fairbanks  and  Lloyd,  are 
household  names  abroad,  be  limited  now  to 
the  English  speaking  world? 

Another  studio,  he  says,  insists  foreign 
versions  must  be  made  abroad  from  the 
viewpoint  of  cost  and  quality.  Proponents 
of  the  overseas  plan,  he  asserts,  argue 
salaries  and  labor  costs  would  be  cheaper 
with  studios  operated  in  London  or  Berlin 
or  perhaps  in  both  cities,  drawing  Upon 
Paris  and  other  centers  for  talent.  This  plan 
would  provide  the  shipment  of  the  English 
version,  Hollywood-made,  abroad  for  du- 
plication in  the  foreign  languages. 

On  the  other  hand,  advocates  of  both  plans 
are  discussing  a  pooling  of  interests,  recog- 
nizing that  the  stakes  are  the  entire  Ameri- 
can producing  industry,  the  Johnston  article 
further  states. 

Urges   Selectivity 

"There  is  one  important  lesson  for  Ameri- 
can producers  to  learn,  if  they  will,"  it 
reads.  "Because  the  silent  foreign  versions 
cost  little,  they  glutted  the  European  market 
with  pictures,  there  was  little,  if  any,  dis- 
crimination about  demand.  Now  the  tact  is 
that  the  Continental  nations  like  our  spec- 
tacles, comedies,  Western  and  underworld 
dramas  and  certain  other  definite  types  of 
pictures ;  but  in  the  way  of  program  pic- 
tures in  general,  and  especially  the  triangle 
plot  pictures,  they  much  prefer  their  own 
stories  and  acting.  With  talking  pictures 
and  the  cost  of  them,  the  American  produ- 
cers will  do  well  to  make  careful  selection 
for  foreign  versions." 

Recognizing  the  importance  which  the 
America's  foreign  trade  plays  in  the  film 
structure,  the  article  queries  whether  or  not 
this  country,  with  talking  pictures,  can 
maintain  its  remarkable  film  supremacy 
abroad  and  replies  to  its  own  question  in 
this  manner : 

"The  answer  concerns  to  an   extent   the 


Acknowledgment 

Highlights  of  William  A.  Johnston's 
article,  "The  World  War  of  Talking 
Pictures,"  are  reprinted  by  special 
permission  from  The  Saturday  Eve- 
ning Post,  copyright  1930  by  The  Cur- 
tis  Publishing   Company. 


fortunes  of  an  industry  on  its  way  to  rank 
near  the  top  of  the  manufacturing  .activities 
of  the  country;  for  the  foreign  film  revenue 
adds  considerably  to  the  production  exche- 
quers and  thereby  to  quality  film  production. 
Also  concerned,  and  to  a  much  greater  ex- 
tent in  dollars  and  cents,  is  the  export  trade 
of  many  important  manufacturing  industries 
in  the  United  States." 

Declaring  that  Europe  was  slow  in  grasp- 
ing the  opportunity  to  rehabilitate  its  pro- 
duction industry  offered  when  sound  came 
aiong,  Johnston  then  discusses  what  hap- 
pened abroad.     He  says  at  this  point : 

"The  upshot  of  it  all  is  that  Great  Britain 
is  nearly  a  year  behind  the  United  States 
in  the  sound  picture  situation,  both  as  re- 
gards theatres  and  studios.  There  have  been 
over-promotion  of  producing  companies  and 
ruthless  stock  jobbing,  with  the  usual  disas- 
trous consequences.  To  date,  however,  six 
studios  are  equipped  with  recording  ap- 
paratus— of  American  make.  They  will  pro- 
duce this  year  a  considerable  number  of 
English  talking  pictures;  and  they  will 
struggle  with  foreign  versions  for  the  Con- 
tinental market.  In  addition  to  the  home 
market,  a  considerable  one,  they  have  Can- 
ada, South  Africa,  the  far  East,  New  Zea- 
land and  Australia,  which,  in  theatre  going 
population,  comes  next  to  the  United  States. 
All  English  speaking  countries ;  but  in  all 
of  them  there  will  be,  in  any  event,  stiff 
competition  from  American  pictures. 

France  Lagging 

"If  Great  Britain  was  nine  months  later 
than  the  United  States,  France  was  fully 
six    months   behind   the    British    film    trade. 

"France,  apparently,  has  a  lesson  of  prime 
importance  to  learn  about  the  business  of 
pictures.  It  is  this :  good  pictures  cannot 
be  produced  until  there  are  good  theatres  to 
house  them. 

"The  Spanish  language  is  spoken  by  ap- 
proximately 120,000,000  of  people;  in  point 
of  numbers  its  theatre  sphere  is  second  only 
to  English.  France,  together  with  Belgium, 
and  large  portions  of  Roumania,  Switzer- 
land, Northern  Africa,  Luxembourg,  Mon- 
treal and  the  Province  of  Quebec,  not  to 
mention  cities  such  as  Barcelona,  Madrid, 
New  York,  New  Orleans,  will  comprise  a 
French  speaking  population  of  about  50,- 
000,000. 

"Italy,  like  Spain,  is  about  six  months 
behind  France  in  its  grasp  of  the  audible 
picture.  There  are  to  date  no  more  than 
30  houses  wired  for  sound,  and  these  are 
having  a  difficult  time  of  it  to  secure  talk- 
ing pictures  that  are  acceptable  and  permis- 
sible. 

"As  the  situation  stands  today,  Italy  will 


Selectivity  in  Making  of  For- 
eign   Versions    Urged   by 
NEWS  Publisher 


have  to  depend  upon  pictures  made  in 
Italian  by  Germany,  France,  England  and 
the  United  States,  or  perhaps  by  companies 
from  these  countries  working  in  Italian 
studios.  The  future  may  tell  another  story. 
Mussolini  is  enthusiastic  over  the  new 
vehicle ;  and  he  is  serious. 

Eyes  Toward   Germany 

"In  recent  years  Germany  has  produced 
more  pictures  acceptable  to  the  American 
market  than  any  other  European  country. 
Her  theatres  are  away  ahead  of  those  of 
France ;  and  since  the  war  Berlin  has  grown 
to  equal,  if  not  exceed,  London  in  impor- 
tance as  a  film  capital. 

"With  63,500,000  in  Germany,  7,500,000 
in  Austria,  3,500,000  in  Czecho-Slovakia,  a 
major  portion  of  Switzerland,  and  a  prefer- 
ence for  German  over  other  foreign  lan- 
guages in  Scandinavia  and  the  Baltic  States, 
the  German  talking  picture  has  a  large  field 
of  usefulness. 

"Germany,  will  be  heard  from  in  the  talk- 
ing picture  war.  The  producers  are  apt  at 
picture  technique ;  they  are  enterprising.  As 
business  men  they  are  schooled  in  the  ways 
and  ends  of  export  trade.  Germany  has  de- 
veloped many  women  stars ;  England  very 
few.  Berlin  has  many  stage  artists,  com- 
petent leaders  in  the  new  things  of  the 
theatre ;  plenty  of  able  writers  who  know 
both  the  Continental  and  the  Anglo-Saxon 
taste  for  stories.  It  is,  perhaps,  significant 
that  a  German  writer  in  Hollywood,  Hans 
Kraly,  won  the  Academy  of  Motion  Pic- 
ture Arts  and  Sciences'  medal  this  year  for 
the  best  American  picture  story,  and  that 
a  German  director,  Ernest  Lubitsch,  is  one 
of  the  ablest  of  Hollywood  producers. 

Problems  in  Small  Nations 

"We  have  thus  far  considered  only  the 
English,  French,  German,  Spanish  and 
Italian  languages.  From  the  standpoint  of 
pictures,  these  are  the  major  languages. 
And  they  must  always  remain  so.  It  is  not 
possible  to  make  good  pictures  for  small 
population  countries  ;  but  it  is  going  to  be 
ditncult  to  make  this  fact  generally  under- 
stood. In  Europe's  countries,  excluding 
Russia,  there  are  31  languages.  Bulgaria, 
Greece,  Poland,  Czecho-blovakia,  Norway, 
Denmark,  bweden,  Hungary,  Portugal, 
Turkey— all  are  going  to  be  disturbed  at 
having  to  hear  another  language  upon  their 
screens.  There  is  already  an  outcry  against 
the  English  talking  pictures;  yet,  as  every- 
where, the  populace  want  the  new  audible 
entertainment.  The  various  governments 
concerned  will  have  to  consider  the  tense 
problem  of  just  in  what  language  the  masses 
should  and  may  be  entertained. 

Hollywood  does  not  take  its  status  over 
seriously,  the  article  concludes.  "Today  the 
studio  city  is  the  seat  of  the  world's  pic- 
ture entertainment,"  it  declares.    "No  doubt 

(Continued  on  page  31) 


26 


Motion    Picture    News 


July  19,  1930 


10  Names,  Find 
Lined  Up  for  New 
Educ'l.  Pictures 


Hollywood — With  the  signing  of  a  num- 
ber of  new  featured  players,  impetus  was 
given  this  week  to  the  production  work  at 
Educational  and  Metropolitan  Studios. 
which,  with  the  Mack  Sennett  Studios,  are 
now  well  launched  on  Educational's  new 
two-reel  comedy  line-up. 

Ten  names  and  one  newcomer  were  add- 
ed to  the  Educational-Metropolitan  star  line- 
up during  the  week.  They  include  Char- 
lotte Greenwood,  Ford  Sterling,  Johnny 
Hines,  Clyde  Cook,  Tom  Patricola  and  his 
vaudeville  partner,  Joe  Phillips,  Bert  Roach, 
Ray  Cooke,  John  West,  Buster  West  and 
Marian  Shockley.  Miss  Shockley  is  the 
newcomer. 


South  African 
Circuit  Plans 
Big  Expansion 

London — With  120  theatres  under  its  con- 
trol, Kinemas,  Ltd.,  South  African  firm,  is 
building  mora,  Sidney  Hayden,  resident 
British  director,  said  upon  his  return  here 
following  a  six  months'  tour  of  the  circuit. 
Houses  are  built  or  planned  at  Johannes- 
burg, Durban,  Cape  Town,  Pretoria,  Ger- 
miston,  Benoni,  Bulawayo  and  Lorenco 
Marques. 

His  firm,  Hayden  says,  is  making  prog- 
ress in  spite  of  opposition,  and  now  em- 
ploys 2,000  whites  and  some  natives.  The 
company's  wired  theatres  now  are  equipped 
with  De  Forest  apparatus.  He  says  that  the 
additional  film  import  duty,  recently  im- 
posed, handicaps  British  films. 

He  is  returning  to  South  Africa  about  the 
first  of  the  year  to  press  suit  for  libel 
brought  by  Kinemas  directors  against  the 
magazine,  "The  Sjambok,"  which  has  been 
campaigning  against  the  circuit,  it  is 
charged.  It  is  allegedly  sponsored  by  the 
Schlesinger  interests. 


Warner  Silver  Jubilee 
To  Be  Observed  in  Aug. 

Their  twenty-fifth  anniversary  in  the  film 
industry  is  to  be  celebrated  in  August  by 
Warners  as  Warner  Bros.  Silver  Jubilee 
Month.  During  the  celebration,  Warners 
and  First  National  will  release  six  pictures 
each.  The  fourth  birthday  of  talking  pic- 
tures' debut  also  occurs  during  the  month, 
Aug.  6. 


Warners  Making  Discs 
For  Outside  Companies 

Through  its  Brunswick  division,  Warners 
now  is  doing  recording  for  outside  com- 
panies. Three  pictures  on  the  Talking  Pic- 
ture Epics  program  have  been  synchronized. 
They  arc  "At  the  Bottom  of  the  World," 
"Wild  Men  of  Kalihari"  and  "Bird  Islands 
of  Peru." 


M.R.T.C.  in  Hollywood 

"Chick"  Lewis,  editor  of  the  Man- 
agers' Round  Table  Club,  has  reached 
Hollywood  on  his  jaunt  of  the  United 
States.  Beginning  this  week,  what  he 
sees  and  hears  out  where  they  make 
'em  will  appear  in  the  Club  pages 
under  the  title,  "An  Exhibitor  in 
Hollywood." 


Sydney  Abel  Sets 
Sales  Record  on 
RCA  Reproducer 


Sydney   E.  Abel,  general   sales   manager 
of    RCA    Photophone,    can    take    plenty   of 
bows  on  the  record  he  has  established  since 
taking    over    the    reins 
in     handling     company 
sales.      In  the  last  six 
months,     the     company 
has    installed   nearly 
twice    as    many    sound 
equipments  as  had  been 
installed   in   the   previ- 
ous six  months. 

The  first  installation 
was  made  by  the  com- 
pany Oct.  1,  1928,  and 
up  to  Jan.  1,  1930,  the 
aggregate  number  was 
410.  By  June  30  of 
this  year,  Abel  increas- 
ed the  number  to  1,635. 
Of  the  number,  1,185 
are  in  the  United  States  and  450  in  foreign 
countries. 

RCA  Photophone  began  selling  its  new 
Type  G  equipment  in  February  of  this  year 
and  the  bulk  of  its  sales  have  been  made 
since  that  time. 


Sydney  E.  Abel 


Infantile  Paralysis  Bans 
Unaccompanied  Children 

Los  Angeles — On  account  of  the  large 
number  of  infantile  paralysis  cases  existent 
in  the  city  and  county,  children  unaccom- 
panied by  adults  will  be  refused  admittance 
to  Los  Angeles  theatres. 

This  decision  was  reached  last  week  at  a 
conference  between  representatives  of  the 
circuits  and  independent  exhibitors  with 
Dr.  George  Parrish,  city  health  officer.  Dr. 
Parrish  pointed  out  the  seriousness  of  the 
situation  if  the  spread  of  the  disease  should 
reach  epidemic  proportions,  and  declared  it 
was  not  the  intention  of  the  authorities  to 
close  theatres,  but  he  was  positive  the  thea- 
tre men  would  co-operate  to  the  fullest  ex- 
tent. 

After  the  theatre  representatives  asked 
Dr.  Parrish  for  his  suggestions  whereby  the 
theatres  could  assist  in  controlling  the  pres- 
ent situation,  it  was  agreed  unanimously 
that  children  would  not  be  admitted  to  thea- 
tres without  an  adult,  and  under  no  circum- 
stances will  children  be  allowed  to  collect 
in  groups  or  gather  together  in  the  front 
rows. 

After  the  conference  with  Dr.  Parrish  all 
local  theatres  cancelled  Saturday  junior 
matinees  until  conditions  return  to  norma!. 
About  100  Los  Angeles  theatres  have  built 
up  the  junior  matinees  to  capacity  every 
week. 


Opposish  Forced 
Double  Features, 
Dembow  Asserts 


Publix  returned  to  double-featuring  in 
New  England  only  in  self-defense,  accord- 
ing to  Sam  Dembow,  circuit  vice-president. 
The  circuit  was  forced  to  double-featuring 
due  to  this  form  of  competition  by  its  op- 
position, he  says.  Subsequently,  according 
to  Dembow,  the  circuit  endeavored  to  get 
away  from  the  practice,  and  for  a  year  tried 
to  run  with  single  features.  Competition 
made  this  course  unwise,  he  said,  and  the 
chain  returned  to  double-featuring. 

New  England  is  the  only  territory  where 
Paramount  permits  its  pictures  to  be 
double-featured,  according  to  Sidney  R. 
Kent. 


Blues  Win  Hot  Go 
In  Florida  Town 

Tallahassee,  Fla. — Advocates  of  "blue" 
Sundays  won  one  of  the  hottest  elections 
ever  staged  in  this  city.  The  count  showed 
there  were  326  voters  here  who  wanted 
motion  pictures  on  the  Sabbath  between  the 
hours  of  1  and  7  P.  M.,  but  there  were  364 
voters  who  did  not  want  the  Sunday  shows, 
and  so  there  will  be  no  shows  to  disturb  the 
peaceful  rest  of  this  little  city  in  the  hills 
of  North  Florida. 

In  the  past  year  many  of  the  smaller 
cities  of  this  State  have  voted  on  the  Sun- 
day shows  and  in  all  but  two  of  these  elec- 
tions the  liberals  have  won,  with  the  result 
that  Florida  cities  generally  have  their  Sun- 
day amusement  and  are  proud  of  it. 


"Bring  Back  Kids"  Drive 
Is  Under  Way  by  R-K-0 

Radio-Keith-Orpheum  is  making  a  con- 
certed drive  for  kid  patronage  and  played 
to  more  than  500,000  the  week  ending  July 
11,  the  company  says.  Joseph  Plunkett,  gen- 
eral manager,  ordered  the  "bring  back  the 
kids"  campaign.  Bam  Katz  of  Publix  also 
has  ordered  a  similar  drive. 


Fox,  Paramount,  R-K-0 

Building  at  Denver 

Denver — Keen  competition  .in  this  ter- 
ritory is  to  be  heightened  by  three  new 
theatres  built  respectively  by  Fox  West 
Coast,  Paramount  and  R-K-O.  Fox  Wesl 
Coast  now  is  putting  finishing  touches  to 
the  Queen,  and  plans  construction  of  a 
number  of  houses  throughout  the  Rocky 
Mountain  region  to  strengthen  its  position. 
Paramount,  meanwhile,  plans  to  entrench 
itself  here  through  the  new  Paramount, 
slated  to  open  Aug.  22.  R-K-0  is  planning 
a  $1,000,000  house  to  replace  the  present 
( )rpheum. 


Two-a-Day  House  for  L.  A. 

Los  Angeles — With  every  seat  a  loge  and 
a  two-a-day  policy.  Fox  West  Coast  will 
build  a  900-seat  house  at  Vermont  and 
Franklin   Aves. 


July  19,  1930 


Motion    Picture    News 


27 


Nathanson  Chain  Plans  Seen  Dropped  as 
Fox  Sells  Product  to  Famous  Canadian 


Gag 

Hollywood  has  called  to  Zaro  Agha, 
the  Turk  who  says  he  is  156  years  old. 
Somebody  out  there  must  have  heard 
that  Zaro  has  had  eleven  wives! — 
N.  Y.  Evening  Journal. 


Laemmle  Flays 
"Experts";  Off 
Costume  Films 


Carl  Laemmle,  Sr.,  is  through  with  cos- 
tume pictures,  not  to  mention  the  "'experts" 
whose  advice  hasn't  been  100  per  cent  in- 
fallible in  the  past.  Furthermore,  hereafter 
he  is  going  to  hearken  to  his  public  for 
guidance  in  making  pictures,  and  he  doesn't 
give  a  hang  if  he  doesn't  make  a  nickel  out 
of  "All  Quiet  on  the  Western  Front."  If 
it  insures  peace  to  the  world  he's  satisfied. 

That  is  the  gist  of  a  radio  talk  made 
Wednesday  night  by  Laemmle  from  Holly- 
wood over  a  nation-wide  hook-up  and  reach- 
ing New  York  via  WABC.  The  producer 
slammed  the  "experts"  vigorously,  but  did 
not  hint  at  their  identity,  and  interspersed 
his  remarks  with  strong  plugs  for  "All 
Quiet."  After  admitting  that  any  one  who 
could  gauge  the  public  taste  in  pictures  ac- 
curately would  "give  Rockefeller  and  Ford 
a  run  for  their  money,"  he  added : 

"The  American  public  is  the  most  restless 
in  the  world  and  we  can't  figure  out  what 
they  want  unless  they  tell  us.  They  always 
want  a  change,  something  new,  and  that  is 
why  production  is  the  greatest  gamble  in 
the  world.  The  public  is  a  better  judge  than 
the  experts.  The  experts  warned  me  not  to 
film  'All  Quiet  on  the  Western  Front.' 
They  said  it  was  too  grim.  But  thousands 
of  people  wrote  to  me,  asking  me  to  make 
it,  and  now  they've  got  the  greatest  picture 
they've  seen  in  years. 

"The  people  don't  want  stories  of  the 
olden  times.  They  want  to  see  heroes  and 
heroines  who  can  still  be  alive  and  kicking. 
They  want  new  and  modern  stories.  So  I 
want  every  one  to  write  to  me  and  tell  me 
what  they  want.  The  public  is  my  guiding 
star. 

"If  I  fail  to  make  a  dollar  on  'All  Quiet 
on  the  Western  Front'  I  shall  be  satisfied 
if  it  contributes  to  everlasting  world  peace." 

Incidentally.  30  employes  of  the  Universal 
home  office  were  discharged  this  week.  The 
lay-off  was  attributed  to  a  summer  retrench- 
ment policy  and  affected  various  depart- 
ments, including  advertising  and   publicity. 


Anna  Patterson  Operated  On 

Atlanta — Anna  Aiken  Patterson,  former 
publisher  and  editor  of  the  Weekly  Film 
Review  and  well  known  personally  in  this 
territory,  is  at  St.  Joseph's  Infirmary  fol- 
lowing an  appendicitis  operation.  Her  con- 
dition is  reported  to  be  favorable. 


Circuit    Head    Who    Quit    in 

Huff    Reported    To   Have 

Had  Franchise  Pledged 


James   R.   Grainger 


Toronto — Closing  of  the  blanket  booking 
deal  between  Fox  and  Famous  Players-  Ca- 
nadian Corp.  is  taken  here  to  mean  that  an 
arrangement  has  been  reached  with  X.  L. 
Xathanson  which  probably  calls  for  aban- 
donment of  his  plans 
to  build  a  rival  cir- 
cuit in  the  Do- 
minion. 

The  former  man- 
aging director  of 
Famous,  who  re- 
signed when  his  pro- 
posal to  sell  the  Ca- 
nadian chain  to  Gau- 
mont  British  was 
blocked  by  Adolph 
Zukor  and  I.  W. 
Killam,  had.  it  is 
said,  a  tentative 
franchise  arrange- 
ment with  Fox  for 
its  product  in  event 

he  went  through  with  plans  for  the  rival 
chain.  The  sale  of  the  1930-31  product  to 
Paramount  by  James  R.  Grainger,  it  is  be- 
lieved, means  that  "peace"  has  been  sealed 
between  Xathanson  and  Famous  Players. 

Building  Campaign  Progresses 

.Meanwhile,  Famous  is  going  ahead  with 
expansion  plans,  held  up  pending  sale  of  the 
circuit   to    Paramount.     New    projects   are: 

A  $1,000,000  theatre  and  office  building  at 
Halifax,  the  theatre  to  seat  2,700,  or  the 
largest  in  Canada  east  of  Montreal;  a  the- 
atre seating  1,500  and  office  building  at 
Surdbury,  Out. ;  Xew  Capitol,  Gait,  Ont., 
which  will  seat  1,130;  an  atmosphere  house 
at  Port  Hope,  Ont.,  to  replace  the  old  Royal 
Opera  House,  seating  600  and  costing 
$100,000. 

Considerable  construction  work  also  is 
under  way.  The  Strand,  Kingston,  Ont., 
has  been  remodelled  and  reopened  with 
talkers  under  the  name  of  the  Tivoli,  with 
Ernie  Smithies  as  manager.  He  also  oper- 
ates  tire  Capitol  in  Kingston.  A  new  front 
and  other  improvements  are  being  made 
at  the  Capitol,  Winnipeg.  Extensive  alter- 
ations are  also  planned  for  the  Capitol, 
Montreal. 


Surrenders  to  Sound 

East  St.  Louis — "I  will  never  put  in 
sound  equipment,"  Fred  Ditzenberg  of 
the  St.  Clair  was  quoted  on  more  than 
one  occasion.  But,  like  all  wise  men, 
Fred  has  changed  his  mind.  He  is 
installing  the  latest  Hollywood,  Jr., 
model  of  De  Forest  equipment  to  re- 
produce from  film  only.  Four  out  of 
the  six  independent  exhibitors  of  East 
St.  Louis  have  now  installed  De  For- 
est equipment. 


But  the  Odds? 

Washington — Utopia  for  exhibitors 
at  last:  Lloyds,  which  insures  any- 
thing from  twins  to  rain,  is  insuring 
exhibitors  against  breakdown  of  talk- 
ing pictures. 


Plenty  of  Dough 
Flows  Into  B.  &  K. 
Chicago  Houses 

Chicago — A  week  of  exceptional  prosper- 
ity appears  to  be  in  order  for  the  Publix- 
B.  &  K.  Loop  houses  if  three  days  of  initial 
business  can  be  considered  a  criterion. 
Standouts  at  four  houses  are  establishing 
records. 

Will  Rogers  in  "So  This  Is  London" 
(Fox),  playing  the  Chicago  theatre,  ap- 
pears to  be  as  great  a  draw  on  celluloid  as 
in  the  flesh.  The  theatre  grossed  $26,200 
in  the  first  three  days  of  its  run,  as  com- 
pared with  a  $9,000  a  day  average  when 
Rogers  appeared  on  the  stage  at  the  same 
theatre  two  weeks  ago. 

The  Oriental,  one  of  the  local  worries  of 
Publix,  had  the  sidewalks  completely  block- 
ed with  standouts  most  of  today.  "Our 
Blushing  Brides"  (M-G-M)  was  the  fea- 
ture. The  gross  for  the  three  days  was  ap- 
proximately $24,000,  a  sensational  pace  for 
the  house. 

"The  Big  House"  (M-G-M),  also  play- 
ing to  holdout  trade  in  its  third  week  at 
McVickers,  grossed  approximately  $21,000 
in  the  first  three  days  of  its  current  theatre 
week.  This  is  another  sensational  figure 
and  threatens  to  displace  the  house  record 
which  the  picture  established  in  its  second 
week,  $51,000. 

The  fourth  winner  appears  to  be  "Song 
o'  My  Heart"  (Fox),  in  its  second  week  at 
United  Artists.  The  picture  did  splendidly 
in  its  first  week  and  appears  to  be  building. 
Holdout  trade  in  less  volume  than  at  the 
other  three  houses  has  been  the  rule  since 
the  opening  of  the  second  week.  The  ap- 
proximate three-day  gross  is  $16,000,  plenty 
big  for  this   spot. 

"With  By  id  at  the  South  Pole"  (Para.) 
went  into  its  fourth  week  at  the  Roosevelt 
on  a  steady  basis.  Xo  holdouts  here  but 
important   money    for   the   spot,    regardless. 


EducationaVs  New  List 
Again  Set  by  Loew's 

Educational's  short  features,  which  for 
years  have  been  a  regular  part  of  Loew's 
entertainment  programs  on  the  Xew  York 
Circuit  will  again  play  this  group  of  thea- 
tres in  the  season  of  1930-31. 

Announcement  has  just  been  made  that 
the  Loew  Circuit  has  contracted  for  Educa- 
tional's entire  output  for  the  coming  season, 
including  64  two  reel  comedies  and  50  one 
reel  comedies  and  novelties. 


28 


Motion    Picture    News 


July  19,  1930 


Slams  Talkers; 
Says  Audiences 
Want  Orchestras 


Circleville,  0. — Declaring  that  talking 
pictures  arc  "all  wrong"  by  reason  of  me- 
chanical music,  and  that  they  arc  "headed 
for  the  rocks,"  because  mechanical  musical 
accompaniment  has  robbed  them  of  their 
novelty,  E.  F.  Nutter,  manager  of  the  Clif- 
ton theatre,  has  submitted  a  proposal  to 
George  Pope,  business  manager  of  the 
American  Federation  of  Musicians,  at  Co- 
lumbus, O.,  in  substantiation  of  his  conten- 
tion. 

"The  public  wants,  and  will  have,  real 
flesh  and  blood  entertainment,"  is  the  gist 
of  Nutter's  claim.  "They  want  to  see  the 
orchestra  as  it  enters  the  pit,  just  as  they 
used  to  do  in  the  old  days.  They  long  for 
the  thrill  of  the  opening  overture,  the  flour- 
ish of  the  baton,  and  all  the  other  appeals 
which  they  have  so  long  associated  with 
living  musicians  who  can  be  seen  as  well  as 
heard,  and  who  can  interpret  the  theme  of 
the  picture  in  a  human  way,  and  without 
the  many  defects  which  exist  under  the 
present  mechanical  presentations." 
Nutter's  Big  Idea 

It  is  Nutter's  idea  to  conduct  a  test  per- 
formance by  showing  a  world  premiere  of 
an  unusual  all-talking  picture,  the  musical 
accompaniment  for  which  will  be  furnished 
by  a  nationally  outstanding  organist,  to- 
gether with  a  35-piece  orchestra,  each  mu- 
sician to  be  recruited  from  a  key  city,  the 
entire  group  to  be  under  direction  of  a  com- 
petent conductor. 

He  would  invite  representatives  from  all 
trade  and  musical  organizations,  as  well  as 
members  of  the  press,  and  thereby  he  hopes 
to  definitely  settle  the  question. 

"Poor  recording  of  even  the  best  voices, 
as  well  as  a  large  percentage  of  so-calleu 
stars  who  have  exceptionally  poor  voices 
to  begin  with,  are  bad  enough,"  Nutter  de- 
clares, "but  add  to  this  the  method  of  pre- 
senting a  picture,  as  now  practiced,  and  the 
result  is  more  than  the  public  will   stand." 

Harry  Long  Appointed 
Loew  District  Manager 

Baltimore— Harry  Long  has  been  ap- 
pointed district  manager  of  the  newly-form- 
ed territory  for  Loew's  embracing  the  ter- 
ritorv  between  Pittsburgh  and  Newark  and 
will  have  his  office  in  Baltimore.  He  isat 
present  pinch-hitting  for  Howard  Price 
Kingsmore,  Loew's  city  manager  here  while 
the  latter  is  vacationing  in  Canadian  cities. 


"Dawn  Patrol"  Soars 

Opening  with  two  night  perform- 
ances on  Wednesday,  July  9,  "The 
Dawn  Patrol"  at  the  Winter  Garden 
rolled  up  a  gross  of  $51,263  in  the 
65  performances  ending  2:30  A.M.  on 
Thursday,  July  16. 

The  business  is  heavy  and  outstrips 
records  set  for  that  theatre  by  "The 
Singing  Fool."  Price  scale  is  35  cents 
to  1  o'clock,  65  cents  to  6  o'clock  and 
$1  thereafter.  The  week-end  scale  is 
sl'ghtlv   higher. 

Over  at  First  National,  the  execs 
are   hugging   each    other. 


"Rain  or  Shine" 

A  lot  of  it  funny,  a  lot  of  it  draggy — 
the  picture  seemed  to  run  and  run — 
"Rain  or  Shine,"  one  of  Columbia's 
babies  for  next  season,  is  very  much 
O.K.  for  picture  theatres. 

The  laughs  are  all  in  the  belly  and 
never  above  the  chin  and  are  trace- 
able in  practically  every  instance  to 
Joe  Cook,  who  takes  his  talker  bow 
in  this.  He's  clever  as  a  low  comedian, 
no  denying  it. 

The  picture  shows  nice  direction  by 
Frank  Capra  and  excellent  circus  at- 
mosphere but  needs  trimming  to  make 
it  hold  better  together.  K  A  N  N 


Gaynor  Squabble  Still  On; 
Plum  Role  for  Maureen 

Hollywood — Winnie  Sheehan  is  giving 
Janet  Gaynor  plenty  of  time  to  cool  her 
heels  in  his  outer  office.  Eventually,  the 
studio  slant  is  that  the  Gaynor-Fox  rift  will 
be  patched  up  with  the  player  resuming 
work  before  the  "mike." 

In  the  meantime.  Buddy  De  Sylva,  who 
personally  selected  Miss  Gaynor  for  the 
feminine  lead  in  "Sunnyside  Up,"  has  made 
another  choice  for  the  next  De  Sylva, 
Brown  and  Henderson  vehicle,  "Just  Im- 
agine." Maureen  O'Sullivan.  young  Irish 
player,  will  play  the  part  which,  if  circum- 
stances had  been  different,  probably  would 
have  gone  to  Miss  Gaynor. 


Bryson  Urges  Hays  To 
Study  British  Problems 

London — Will  H.  Hays  was  urged  to  visit 
London  by  James  V.  Bryson.  Universal's 
managing  director  here,  who  flew  to  Paris 
to  extend  his  invitation  to  the  producer- 
distributor  association  head.  Many  urgent 
problems  should  be  studied  here  at  first  hand 
by  Hays,  Bryson  believes. 


Momand  Maps  Expansion 

Shawnee,  Okla. — Building  and  acquisi- 
tion of  theatres  in  a  number  of  spots 
throughout  the  state  are  planned  by  A.  B. 
Momand  of  Momand  Theatres,  starting  at 
an  earlv  date. 


Warner  Due  in  August 

Geneva — Harry  M.  Warner  is  here,  fol- 
lowing termination  of  the  international 
sound  patent  conference  in  Paris.  He  sails 
for  New  York  in  early  August,  according 
to  present  plans. 


Two  More — and  Doug  Quits? 

( >nly  two  more  pictures,  then  curtains  for 
Douglas  Fairbanks,  the  actor,  in  favor  of 
Douglas  Fairbanks,  producer,  says  "Talk- 
ing Screen." 


Fox  Outing  Saturday 

Foxfilm  Athletic  Club  holds  its  annual 
outing  at  Indian  Point  Saturday.  Alan 
Freedman  is  chairman  of  the  outing  com- 
mittee. 


Paramount  Adds  to  H.O.  Space 

Paramount  Publix  has  rented  the  12th 
and  13th  floors  in  the  new  "New  York  Her- 
ald Tribune"  building,  New  York. 


Producers  Guess 
Wrong;  Castoff s 
Rise  to  Stardom 


Hollywood — The  aura  of  infallibility  with 
which  many  producers  surround  themselves 
has  been  punctured.  Quick  to  take  the 
credit  for  the  discovery  of  a  new  star,  they 
are  silent  as  the  tomb  when  a  player  they 
have  discarded  hooks  up  with  another  outfit 
and  rises  to  fame.  Harrison  Carroll,  writ- 
ing in  the  Los  Angeles  Herald,  has  compiled 
statistics  about  the  fate  of  castoffs.  Says 
he: 

A  director  friend  of  mine  was  lamenting  that 
a  promising  young  actor  was  being  released  by 
his  studio.  "Somebody  else  will  nab  him,",  he 
said,  "and  then  there'll  be  an  awful  cry  raised 
over  here." 

This  is  exactly  what  has  happened  in  dozens 
of  cases  in  Hollywood.  George  Bancroft,  for 
instance,  was  the  heavy  in  Tom  Mix's  old 
westerns.  Fox  didn't  see  his  possibilities  as  a 
new,  virile  type  of  hero,  and  now  Paramount 
is  reaping  the  rewards  of  its  superior  sagacity. 

On  the  other  hand,  when  the  talkies  came 
in  Paramount  didn't  even  take  the  trouble  to 
give  Bebe  Daniels  a  voice  test.  They  were 
paying  her  a  big  salary,  and  figured  she  was 
through,  so  they  let  her  go.  Now  she  is 
R-K-O's  biggest  star. 

Here  are  some  others :  Charles  Farrell  was 
under  six  months'  contract  at  Warner  Brothers 
at  $100  a  week,  and  they  let  him  go.  Both 
Lewis  Ayers,  hero  of  "All  Quiet  on  the  West- 
ern Front,"  and  Jeanette  Loff  were  at  Pathe, 
but  Universal  first  saw  their  value.  Pathe,  in 
turn,  signed  Helen  Twelvetrees  after  Fox  re- 
leased her,  and  now  she  is  on  her  way  towards 
becoming  an  important  star.  Paramount  had 
El  Brendel  under  contract,  and  let  him  slip 
between  their  fingers.  Nancy  Carroll  and  Stu- 
art Erwin  dubbed  around  at  Fox  and  are  big 
hits  at  Paramount.  Both  Jack  Oakie  and  Joe 
E.  Brown  were  turned  down  by  Fox  when  Ted 
McNamara  died,  and  a  partner  was  being 
sought  for  Sammy  Cohen.  Who  remembers 
Sammy  now? 

It's  a  nerve-frazzling  game  at  which  the  best 
guesser  wins.  And  yet  some  people  wonder 
why  producers  lose  their  tempers. 


Linet  Out;  Grimm  In 

Hank  Linet  this  week  steps  out  of  Col- 
umbia where  he  has  been  handling  trade 
paper  advertising  to  make  way  for  Ben  II. 
Grimm,  who  vacates  a  post  in  the  advertis- 
ing department  at  Universal  to  make  the 
switch.  C.  F.  Chandler,  in  charge  of  ad- 
vertising and  publicity  for  Universal  Talk- 
ing Newsreel,  takes  over  Grimm's  duties 
under  supervision  of  Milton  Silver,  director 
of  advertising  for  Universal. 


A  Honey 


Ann  Harding  in  "Holiday"  promises 
to  he  one  of  the  big  hits  of  the  sum- 
mer, judging  by  the  sensational  way 
it  started  its  run  at  the  Rivoli,  New 
York,  and  the  manner  in  which  it  is 
being  snapped  up  by  big  long  run 
houses  throughout  the  country. 

The  picture  is  a  finely-done  comedy 
drama,  with  plenty  of  kick,  and  boast- 
ing an  exceptional  cast,  headed  by  the 
capable  Miss  Harding.  It  should  go  a 
long  way  in  building  prestige  for 
Pathe  this  season.  Pat  he's  new  pro- 
duction regime,  headed  by  E.  B.  Derr, 
is  showing  results.  HYNES 


July  19.  1Q  3  0 


M  o  t  i  o  n    Picture    .V  .'  w  s 


29 


Will  Stave  Off  Wide  Film  Until  The 
Trade  Is  Ready  For  It,  Says  Clarke 


Wisconsin  Zoning 

Milwaukee — Exhibitors  and  ex- 
changemen  meet  here  Friday  to  put 
their  final  stamp  of  approval,  or  dis- 
approval, whichever  the  case  may  be, 
upon  the  zoning  code  for  Milwaukee 
and  the  state  which  is  now  being 
drawn  up  by  a  selected  committee  of 
exhibitors  and   exchangemen. 


Name  Committee 
In  Pacific  N.  W. 
To  Study  Zoning 

Seattle — As  a  preliminary  move  in  the 
settlement  of  the  rezoning  problem  in  the 
Pacific  Northwest  territory,  a  committee  of 
10  exhibitors  from  the  local  district  has  been 
appointed  to  study  the  matter  in  detail  and 
report  in  two  weeks  to  the  Allied  Amuse- 
ments of  the  Northwest,  prior  to  working 
out  a  new  zoning  plan  with  a  committee 
from  the  local  Film  Board  of  Trade.  The 
appointment  was  made  by  Leroy  V.  John- 
son, president  of  the  Allied  Amusements 
organization,  and  the  committee  includes 
both  chain  and  independent  operators  from 
large  and  small  towns. 

Committee  members  are :  Earl  S.  Crabb, 
manager  of  the  Washington  division  for 
Fox  West  Coast;  A.  W.  Baker,  manager 
of  the  Paramount  here ;  A.  M.  Dunlap, 
manager  of  Universal  suburban  chain  the- 
atres in  this  territory;  John  Danz,  president 
of  Sterling  independent  chain  theatres  of 
Seattle ;  Louis  Perunko  and  Dominic  Con- 
stant^ exhibitors  of  Tacoma;  Frank  Gra- 
ham of  Auburn ;  E.  G.  Abbott  of  Sedro- 
Woolley;  W.  A.  Brooks  of  Spokane,  and 
Benjamin  Fey  of  Renton.  Ex  officio  mem- 
bers of  the  committee  are  James  M.  Hone, 
executive  secretary  of  the  Allied  Amuse- 
ments, and  President  Johnson. 


Fox  West  Coast  Berth 
Slated  for  Harry  Marx 

Harry  Marx  will  join  Fox  West  Coast 
Theatres  after  severing  connection  Sept.  1 
as  head  of  the  personnel  department  of  Fox 
Theatres,  it  is  understood.  Marx,  who  was 
brought  into  the  Fox  organization  to  train 
theatre  personnel  under  a  home  office  school 
plan,  resigned  when  General  Manager 
Harry  Arthur  instituted  the  policy  of  hav- 
ing personnel  trained  by  the  individual  man- 
ager. Marx  formerly  was  director  of  the- 
atre management  for  Publix. 


Laemmle  Biog.  at  Laupheim 

London  —  John  Drinkwater  and  Dave 
Bader  are  off  for  Laupheim  to  visit  the 
scene  of  Carl  Laemmle's  boyhood  and  se- 
cure background  material  for  the  biography 
of  the  Universal  chief  which  Drinkwater  is 
to  write. 


This  May  Be  in  "Year  or  So,' 

Utilities — Film  Executive 

Declares 


Chicago — Wide  film  may  be  introduced 
for  practical  purpose  in  the  industry  with- 
in the  next  year  or  so,  depending  entirely 
upon  the  condition  of  the  industry,  but 
nothing  will  be  accepted  which  is  prema- 
ture, in  the  opinion  of  Harley  L.  Clarke, 
head  of  General  Theatres  Equipment,  Fox 
and  allied  companies.  His  views  on  this 
and  other  subjects  were  expressed 'upon  his 
trip  to  London,  from  where  he  returned 
last  Monday.  Television,  Clarke  believes, 
may  never  be  popular  on  the  screen,  but  he 
will  welcome  it  as  an  asset  to  the  film 
business. 

"I  am  just  a  business  man  and  I  am 
prepared  to  allow  those  men  who  under- 
stand the  making  of  successful  films  to  go 
on  making  them,"  he  asserted. 

The  Fox-Paramount  arrangement  is  a 
ten-year  reciprocal  booking  deal,  according 
to  Clarke.  He  told  London  interviewers 
that  Fox  owns  only  a  one-half  interest  in 
the  Metropolis  and  Bradford  Trust,  which 
owns  Gaumont  British.  Fox  paid  Electrical 
Research  $15,000,000  to  get  out  of  its  debt, 
Clarke  said. 

"I  have  not  seen  anything  which  comes 
anywhere  near  being  stereoscopic,"  Clarke 
declared  abroad.  "Wide  film  looks  stereo- 
scopic to  the  lay  eye,  but  only  because  of 
its  panoramic  effect." 


Named  Arbitration  Director 

Harley  L.  Clarke,  a  member  of  the  na- 
tional panel  of  arbitrators,  has  been  made 
a  member  of  the  board  of  directors  of  the 
American  Arbitration  Ass'n.  Praise  for  his 
ability  and  his  work  in  behalf  of  arbitra- 
tion was  expressed  by  Lucien  R.  Eastman 
in  announcing  the  election. 


That's  Gambling 

Paris  —  Although  she  dropped  what 
is  described  as  a  large  sum  in  one 
sitting  at  Le  Touquet  Casino,  Jenny 
Dolly,  stage  and  screen  player,  hardly 
is  in  the  red  on  the  game,  as  she 
won  6,000,000  francs  (about  $180,000) 
in  a  recent  sitting. 


Daylight  Time 
In  Milwaukee 
A  Merry  Mess 


Milwaukee — Exhibitors  here  have  run 
into  a  snag  as  the  result  of  the  popular  ac- 
ceptance of  daylight  savings  time  by  the 
general  public.  Neighborhood  houses  open- 
ing at  6:30  Standard  time  or  7:30  daylight 
saving  time  have  been  losing  business. 

Persons  reach  the  theatres  before  7  in  the 
evening  and  find  the  houses  closed.  Many 
have  grown  tired  of  waiting  and  as  a  result 
have  left  for  some  other  kind  of  recreation. 
Operation  on  standard  time  also  has  a  ten- 
dency to  throw  a  second  show  to  a  late 
hour  for  those  who  go  to  bed  by  daylight 
saving  time. 

In  order  to  cope  with  this  problem,  oper- 
ators have  decided  to  open  their  houses  an 
hour  or  half-hour  earlier,  but  will  continue 
to  operate  on  standard  time.  This  decision 
was  reached  at  a  meeting  of  the  Milwaukee 
Theatre  Owners'  Ass'n.  It  was  generally  ac- 
cepted that  individual  owners  will  deter- 
mine their  own  policies,  and  most  of  them 
voiced  the  opinion  that  they  would  open  at 
an  earlier  hour. 


6,160  Theatres  Equipped 
With  "Erpi"  Reproducers 

Western  Electric  sound  reproducers  are 
now  installed  in  6,160  theatres  throughout 
the  world.  Of  this  total,  4,211  are  in  the 
United  States  and  1,949  abroad.  The  county 
of  London  has  122,  more  than  any  other 
county  in  England.  Austria  has  22,  with 
19  in  Vienna.  Of  the  13  in  Roumania,  Bu- 
charest has  eight. 

Latest  of  the  ocean  greyhounds  to  install 
sound  is  the  Aquitania,  which  is  now 
equipped  with  two  portable  W.  E.  units. 


Paramount  Rentals  Show 
Boost  Over  Last  Year 

Film  rentals  received  by  Paramount  for 
the  quarter  ended  June  28  were  seven  per 
cent  ahead  of  the  same  quarter  last  year, 
it  is  stated.  Foreign  rentals  for  April  and 
May  were  21  per  cent  ahead  of  the  same 
months  last  year.  For  the  first  two  weeks 
of  July,  U.  S.  rentals  were  16  per  cent 
ahead  of  the  same  period  of  1929. 


30 


M  o  Hon    Picture    News 


July   IV,   1930 


Big  Four  Smoke 
Pipe  of  Peace; 
Swap  Theatres 


{Continued  from  page  19) 
abandonment  of  a  proposed  Paramount  the- 
atre at  Milwaukee  and  the  slowing  up  of 
Paramount  activity  in  Pennsylvania  and 
Ohio,  where  Warners  are  especially  active. 
Paramount's  reported  plan  for  a  Washing- 
Ion   house  also  may  be  dropped,  it   is  said. 

3- Way  Deal  in  Wisconsin 

Fox  and  Warners  may  make  a  deal  cov- 
ering the  Warner  Broadway  houses,  and 
possibly  pool  their  upstate  New  York  thea- 
tres, it  is  declared. 

Proposed  swapping  of  theatres  in  Wis- 
consin  between  Warners  and  Fox  probably 
will  include  R-K-O,  the  third  of  the  big 
triumvirate  in  that  state,  with  the  report 
that  the  latter  circuit  will  take  over  Fox's 
Strand  in  Madison,  giving  R-K-O  a  clean 
sweep  in  that  city  with  four  houses. 

In  exchange  for  the  Strand,  it  has  been 
rumored  that  Fox  will  take  over  R-K-O's 
Palace-Orpheum  in  Milwaukee  and  furnish 
the  circuit's  Riverside  theatre  with  its  prod- 
uct. It  also  will  continue  to  furnish  the 
Strand  in  Madison  with  the  Fox  product 
and  protect  R-K-O's  interests  in  the  state. 

R-K-O  operates  the  Orpheum,  Capitol 
and  Garrick  in  Madison,  while  Warners 
dc  not  control  a  theatre  in  that  city.  Actual 
transfer  of  houses  has  been  pending  for  sev- 
eral months,  it  is  reported,  although  author- 
ities in  Madison  and  Milwaukee  have  de- 
nied the  reports. 

If  this  deal  is  consummated  it  will  give 
Fox  two  of  the  largest  downtown  theatres 
in  Milwaukee.  The  Wisconsin,  present  lo- 
cal Fox  key  house,  is  the  largest  and  the 
Palace  ranks  well  up  in  seating  capacity 
there.  The  securing  of  the  Palace  will  com- 
pensate for  the  closing  of  Fox's  Merrill, 
across  tlu'  street  from  the  site  of  Warners' 
new  house.  Fox  has  lost  the  lease  on  the 
Merrill  and  the  theatre  will  be  closed  some 
time  next  month. 

The  deal  will  leave  R-K-O  with  only  one 
house  in  Milwaukee,  the  Riverside,  which 
has  been  playing  a  combination  photoplay 
and  vaudeville  program.  The  theatre  has 
been  having  trouble  with  the  local  unions 
and  has  threatened  to  discontinue  vaude- 
ville. With  the  Fox  product  assured  for 
this  house,  it  is  possible  that  this  will  be 
done. 


All  Indigo 


Byrd  Film  Pulled  Middle 
Of  Second  Week  in  Mpls 

Minneapolis — Declared  lack  of  feminine 
appeal  caused  Publix  to  pull  "With  Byrd 
at  the  South  Pole"  in  the  middle  of  its  sec- 
ond week  at  the  Century.  With  heavy  bill- 
ing, the  lirst  week  was  fairly  good,  but  even 
advertising  is  said  to  have  failed  to  bolster 
n  up  in  the  second  \\  eek. 


To  Reunite  Trio 

Hollywood — M-G-M  is  reuniting  Marie 
Dressier  and  Polly  Moran  with  their  di- 
rector. "Chuck"  Reisner,  in  "Reducing." 
The  trio  scored  with  "Caughl  Short." 


Steubenville,  O.  —  Discriminatory 
campaign  against  Sunday  picture 
shows,  launched  by  Miss  Amanda 
Strayer,  crusading  city  solicitor,  and 
backed  by  the  W.C.T.U.  and  several 
churches,  proved  a  boomerang  when 
Sheriff  William  Yost  undertook  en- 
forcement of  all  "blue"  laws.  As  a 
result,  the  entire  county  was  amazed 
by  a  Sabbath  quiet,  with  practically 
all  activity,  save  eating,  sleeping  and 
going  to  church,  stopped  by  the  sheriff. 
Miss  Strayer  has  admitted  that  her 
only  objective  was  a  ban  on  Sunday 
pictures. 


Flint  Courtroom 
Murder  Echo  of 
Julian  Scandal 


Los  Angeles — Echoes  of  the  Julian  oil 
scandal,  which  involved  a  number  of  im- 
portant figures  in  the  film  world,  resounded 
in  a  court  room  here  when  Motley  H.  Flint, 
veteran  financier,  was  shot  dead  as  he  fin- 
ished testifying  in  suit 
of  David  O.  Selznick 
to  recover  $250,000 
from  the  Security  First 
National  Bank. 

Frank  Keaton,  56, 
was  the  slayer  and  gave 
as  his  reason  his  belief 
that  Flint  was  respon- 
sible for  loss  of  his  life 
savings  in  Julian  stock. 
Flint  was  one  of  16  men 
acquitted  on  a  charge  of 
conspiracy  to  commit 
usurv  in  the  Julian 
case.      Mr.     and     Mrs.  Motley  "•  Flint 

Lewis  J.  Selznick  and  Myron  Selznick 
were  spectators  at  the  trial,  which  resulted 
in  Flint's  death. 

Flint,  one  or  the  most  influential  men  in 
southern  California,  had  been  banker  and 
financial  advisor  to  a  number  of  picture 
firms.  He  was  particularly  active  in  the  old 
Selznick  company,  and  is  regarded  as  prac- 
tically having  saved  Warners  when  that 
firm  was  in  financial  difficulties  before  the 
successful  advent  of  Vitaphone. 


Exhibitors  Get  Break 
In  Ont.  Kid  Law  Change 

Toronto — Revision  of  the  law  governing 
child  attendance  at  theatres  now  permits 
unaccompanied  children  to  attend  picture 
shows  between  the  hours  of  9  A.  M.  and  6 
P.  M.  on  Saturdays,  school  and  statutory 
holidays,  where  theatres  provide  a  super- 
vising matron.  The  new  arrangement  is 
being  advertised  throughout  the  province 
by  a   special   trailer. 


Cohen  May  Contruct 

Theatre  in  Stamford 

Stamford,  Conn. — Sydney  S.  Cohen  has 
leased  to  the  Stamford  Department  Store, 
Inc.,  for  a  term  of  20  years,  the  new  store 
he  is  building  at  Atlantic  and  Bell  Sts. 
Sketches  have  l>een  drawn  for  the  erection 
of  a   theatre  on  the  rear  of  the  plot. 


Depkin  Switches 
Warner  Forces 
In  Wisconsin 


Milwaukee — Personnel  line-up  for  War- 
ner theatres  in  Wisconsin  has  been  an- 
nounced by  Bernard  Depkin,  Jr.,  general 
manager.  Jack  Keegan  has  been  named  as- 
sistant to  Depkin  and  Dave  Flam  holds  the 
position  of  publicity  director  for  the  circuit. 
Flam  was  formerly  with  Fox. 

Eugene  Arnstein,  formerly  assistant  to 
Fred  S.  Meyer,  managing  director  of  the 
Milwaukee  Theatre  Circuit,  Inc.,  and  War- 
ner representative  in  the  zoning  confab 
here,  is  booker  of  the  circuit.  Ben  Steerman 
has  been  named  home  office  contact  man, 
and  Mat  Asenbauer,  purchasing  agent. 

Managers  of  the  old  Milwaukee  Theatre 
Circuit  houses  remain  practically  the  same, 
with  the  exception  of  Frank  Cook,  Arthur 
Wertheimer,  Reinhold  Wallach  and  Otto 
Lang,  each  of  whom  has  been  replaced. 
Cook  has  been  succeeded  by  Jack  Pfeiffer 
at  the  Lake,  Wertheimer  by  Lucien  Hull  at 
the  State,  Wallach  by  Frank  Dau  at  the 
Downer,  and  Otto  Lang  by  Robert  Gross 
at  the  Riviera. 

( iross  was  formerly  manager  of  the  cir- 
cuit's Juneau  and  has  been  succeeded  there 
by  Walter  Johnson.  E.  W.  Van  Norman. 
pioneer  local  exhibitor,  remains  as  man- 
ager of  the  Venetian  and  Edmund  Einstein 
remains  in  charge  of  the  Kosciuszko.  All 
theatres  are  local  neighborhood  houses. 

In  the  State,  F.  Westphal  has  succeeded 
Frank  Ponton,  resigned,  as  manager  of  the 
Kenosha  at  Kenosha,  Owen  McKivitt  re- 
mains at  the  Venetian  in  Racine  and  R.  G. 
Wood  at  the  Sheboygan  in  Sheboygan.  At 
Appleton,  Harold  Janecky  has  succeeded 
Jack  LeVois  as  manager  of  the  Appleton. 
LeVois,  it  is  understood,  will  continue  to 
be  connected  with  the  Warner  circuit. 


Short  Hours  as  Aid  To 
Unemployed  Are  Urged 

Toronto — Labor  men  are  complaining 
that  employes  at  some  theatres  are  required 
to  work  long  hours  and  claim  that  the  un- 
employment situation  could  be  relieved 
somewhat  if  the  hours  of  theatre  attend- 
ants were  regulated.  It  is  asserted  that 
some  employes  are  called  upon  to  work 
mornings  as  well  as  during  matinee  and 
night  shows  and  sometimes  until  midnight. 


Paramount  Buys  Site 
For  New  Ohio  Theatre 

Fremont,  O. — Paramount  Publix.  which  a 
few  weeks  ago  acquired  a  parcel  of  real 
estate  at  a  cost  of  $18,000,  has  now  bought 
three  adjoining  parcels,  at  a  reported  price 
of  $53,335.  Work  on  the  new  house  is  ex- 
pected to  start  within  three  weeks. 


Musicians  Victorious 
In  3-Year  'Frisco  Fight 

San  Francisco — After  a  three-year  battle. 
musicians  have  won  out,  and  once  more  an 
orchestra  is  employed  at  the  Embassy.  The 
theatre  discarded  musicians  in  favor  of  re- 
producing equipment,  precipitating  a  court 
tight   on  the  issue. 


/  u  I  y   19,   19  3  0 


Motion    Picture    News 


31 


International  Patent  War  Ends;  U.  S. 
Talkers  to  Enter  Germany  via  Royalties 


Chacun  a  son  gout 

Paris  —  Suit  to  recover  one  million 
francs  from  a  British  producer  has 
been  filed  by  Mile.  Tonia  Navar,  who 
charges  that  she  was  fattened,  de- 
beautified  and  "nasal-voiced"  in  a 
talker    which    the    company    produced. 


11  Week  Gross 
Of  "All  Quiet" 
Totals  $219,036 

Universale  "All  Quiet  on  the  Western 
Front"  has  grossed  $219,036.50  in  11  weeks 
of  its  run  at  the  Central.  New  York,  during 
which  it  has  bucked  all  kinds  of  hot  and 
rainy  weather.  Up  to  July  12  the  picture 
had  been  run  off  198  times,  the  first  of 
which,  to  -an  invited  audience,  was  free. 
Its  high  was  its  fifth  week,  which  took  in 
Memorial  Day,  when  with  23  performances 
the  picture  pulled  $27,058.  Here  are  the 
figures : 

Performances 
(one  free)  dross 

Week  ending  May      3 11   $12,573.00 

Week  ending  May     10 19  21.958.25 

Week  ending  May     17 19 22,862.00 

Week  ending  May    24 19  22.852.50 

Week  ending  May    31 23  27,058.01; 

Week  ending  June      7 19  20,901.50 

Week  ending  June     14 17   20,251.50 

Week  ending  June    21 17  18,287.00 

Week  ending  June    28 17  17.827.00 

Week  ending  July       5 20 17,725.25 

Week  ending  July     12 17   16,740.50 

Total,    up   to   and    including   Julv    12    (198 
performances)      '. ., $219,036.50 

Omaha  Council  Cuts 

Miniature  Golf  Hours 

Omaha — Miniature  golf  courses  here  will 
close  at  midnight,  the  city  council  ruled  in 
an  ordinance  backed  by  irate  citizens  who 
have  been  losing  sleep  because  of  the  little 
links.  Special  permission  to  remain  open 
until  1  A.  M.  can  be  secured  daily  from  the 
welfare  board,  however.  Most  of  the  courses 
are  taking  advantage  of  the  late  closing 
hour. 


Anderson  to  Market  New 
Head  for  Sound-on-Film 

Anderson  Electric  Sound  Research  Lab- 
oratories declares  it  is  ready  to  market  a 
sound-on-film  unit  attachable  to  any  stan- 
dard make  projector.  Combined  with  the 
mechanism  is  the  new  Arcturus  photolytic 
cell,  manufactured  by  the  Arcturus  Ra'dio 
Tube  Company,  for  which  is  claimed  im- 
provements in  performance  over  the  photo- 
electric cell. 

The  new  unit  consists  of  two  sound-on- 
film  heads,  the  photolytic  cells  and  pre-am- 
plification  and  exciter  lamps.  The  cell  it- 
self may  be  applied  to  any  other  type  of 
sound-on-film  head,  it  is  asserted,  and  will 
take   one  hour  to   install. 


Big   Guns   of   Patent 
Peace  Conferences 


Will  H  .  Hays 
(above),  who  acted 
as  arbiter  at  the  re- 
quest   of    both    sides. 


(Right)  C .  J . 
Ross,  executive  vice- 
preside  nt  of  RCA 
Photophone. 


(Below)  J.  E.  Ot- 
terson,  president  of 
Electrical  Research 
Products. 


Agreement  Reached  After  Long 

Conference;  Otter  son  Okays 

Outcome  of  Confab 


Paris— With  the  patent  skirmish  between 
American  and  German  representatives  of 
sound  companies  in  their  respective  coun- 
tries settled  on  condition  that  Germany's 
new  "kontingent"  regulations  permit  impor- 
tation of  talkers,  the  muddled  Teutonic  sit- 
uation, which  has  kept  all  American  com- 
panies but  Warners  out  of  that  market,  has 
been   cleared  away. 

The  patent  agreement  provides  for  an  un- 
announced allocation  of  European  territories 
for  the  sale  of  apparatus  reproducers,  com- 
plete interchangeability  of  both  American 
and  German  sound  devices  and  an  arrange- 
ment to  cover  royalties  under  licenses  for 
recording.     The  terms  are  being  kept  secret. 

The  arrangement,  which  has  yet  to  be 
ratified,  will  provide  that  all  actions  by 
Western  Electric  against  Klangfilm-Tobi's 
and  vice  versa  will  be  dropped  while  Am- 
erican talkers  may  enter  Germany  by  pay- 
ment of  a  small  royalty  to  the  German 
group. 

230  Under  "Kontingent" 

The  new  "kontingent"  regulations  will 
coyer  the  period  from  July  1,  1930,  to  June 
30,  1931,  and  become  effective  on  Jan.  1. 
They  provide  for  210  pictures  to  be  ad- 
mitted into  Germany  for  censorship.  Ninety 
will  cover  sound  pictures.  Of  this  number, 
40  will  be  allocated  to  renters  on  the  basis 
of  their  distribution  of  both  silent  and  sound 
pictures  over  the  last  two  years.  Twenty 
v.  ill  go  to  those  who  have  exported  German 
pictures  during  the  current  year  and  30  will 
he  held  in  reserve  to  be  allocated  by  the 
German  Government  as  it  sees  fit.  One 
hundred  and  twenty  will  cover  silents  on 
this  basis : 

Eighty  to  renters  on  the  basis  of  their 
distribution  of  German  sound  or  silents  in 
the  last  years.  Forty  to  those  companies 
which  exported  German  pictures  during  the 
current  year.  In  addition,  20  permits  will 
be  held  by  the  German  officials  for  alloca- 
tion as  they  see  fit,  thereby  bringing  the 
total  number  of  permits  to  230. 

Of  this  total  number,  one  permit  will  be 
construed  to  cover  five  shorts  of  200  meters 
(approximately  900  feet  each  or  less)  or 
three  shorts  of  500  meters  (1,500  feet  each 
or  less).  Newsreels  will  enter  Germany 
free  and  educationals  on  one  foreign-for- 
two  German  basis. 

All  pictures  must  be  trade  shown  before 
sale  to  exhibitors. 


Hays'  Return  Indefinite 

Will  H.  Hays  is  in  Berlin,  his  return  to 
Xew  York  being  indefinite  at  the  minute. 
John  E.  Otterson,  president  of  "Erpi,"  who 
is  now  in  London,  states  he  is  satisfied  with 
the  outcome   of  the  patent   situation. 

The  memorandum  of  the  agreement  will 
be  discussed  at  another  meeting  to  be  held 
in    Paris  over  the  week-end. 


32 


Motion    P  I  c  t  u  r  e    N  e  w  s 


J  ul  v   19,   193  0 


And  Still  They 
Wend  Their  Way 
To  Courtrooms 


(Continued  from  page  21 ) 

Pantages  for  criminal  assault  on  a  girl,  was 
dismissed  this  week  also. 

Conway  Tearle  was  the  central  figure  in 
another  case.  His  former  wife,  Mrs.  Jo- 
sephine Park  Tearle,  of  New  York,  got  a 
court  attachment  for  his  two  cars,  alleging 
he  was  $9,932  in  arrears  in  back  alimony. 
Adde  Rowland,  his  present  spouse,  there- 
upon filed  a  claim  that  the  cars  belonged  to 
her. 

Now  for  some  optimistic  news: 

Lita  Chaplin,  former  wife  of  Charles 
Chaplin,  avers  that  she  is  going  to  marry 
Roy  D'Arcy  and  settle  down  in  New  York. 

And  Mary  Pickford  and  Douglas  Fair- 
banks again  issue  a  denial  that  a  divorce  is 
contemplated  at  Pickfair.  "It's  an  annual 
lie,"  he  said. 


New  Film  Building 

May  Be  Completed 

Chicago — The  feasibility  of  completing 
erection  of  the  Film  Exchange  building  at 
13th  St.  and  Wabash  Ave.  is  being  con- 
sidered by  the  owner  of  the  property,  it  was 
learned  this  week.  The  Industrial  Locating 
Co.  of  this  city  has  been  asked  by  the  own- 
er to  make  a  survey  of  prospective  tenants 
and  will  resume  construction  work  on  the 
site  if  the  results  of  this  survey  warrant, 
it  was  said. 

Construction  work  on  the  building  was 
halted  six  weeks  ago  with  only  the  first 
floor  foundations  completed  when  financing 
of  the  project  was  abandoned  by  its  backers. 


Canadian  Western  Meet 
Will  Be  Held  at  Banff 

Toronto — Western  managers  of  Famous 
Players — Canadian  Corp.,  will  hold  their 
annual  meeting  Aug.  5  at  Banff.  J.  J.  Fitz- 
gibbons,  brought  here  from  Boston  as  di- 
rector of  theatre  operations  under  the  new 
ownership,  will  attend  together  with  Ca- 
nadian officers.  They  will  go  to  Banff  fol- 
lowing the  eastern  meeting  here  Aug.  1. 
"Publix  Opinion,"  house  organ  of  the  cir- 
cuit, now  is  being  mailed  to  all  managers 
of  the  Canadian  chain. 


Start  Midnight  Shows 
In  Cincy  R-K-O  Houses 

Cincinnati — Believing  that  the  general 
public  is  more  "movie-minded"  late  Satur- 
day night  than  possibly  any  other  time,  John 
L.  McCurdy,  divisional  manager  of  R-K-O, 
has  inaugurated  midnight  shows  at  the  Ly- 
ric, starting  at  11:30  each  Saturday.  If  the 
experiment  proves  a  success,  similar  per- 
formance will  probably  In-  given  at  the 
other  R-K-O  houses  here. 


Ask  "Blue"  Law  Repeal 

Trenton — Repeal  of  New  Jersey's  1782 
"blue"  laws  was  asked  in  a  resolution  adopt- 
ed without  debate  at  the  state  session  here  of 
tlie  Seventh  Day  Adventists. 


An  English  Tiff 

London — A  bit  of  "ragging"  was  in- 
dulged in  by  Ernest  W.  Fredman,  pub- 
lisher of  "The  Daily  Film  Renter," 
when  his  contemporary,  "Today's 
Cinema,"  blundered  in  reporting  and 
played  up  the  arrival  of  A.  P.  Gian- 
nini,  stating  that  it  was  Dr.  A.  H. 
Giannini,  who  engineered  a  number 
of  important  film  deals,  including  the 
Fox-Loew  purchase.  The  banker,  it 
was  added,  was  holder  of  the  Sam  H. 
Harris  Trophy,  presented  by  the  edi- 
tor of  "Cinema."  The  "scoop"  was 
ridiculed  by  Fredman,  observing: 

"It's  a  wise  paper  that  knows  it's 
own  cup." 


Hill  Named  to 
Manage  Warner 
Midwest  Chain 


Oklahoma  City  —  Leo  J.  Hill,  former 
manager  of  Skouras'  Ambassador,  St. 
Louis,  is  general  manager  of  the  chain  of 
six  Midwest  Enterprises  Theatres  here,  ac- 
quired by  Warners.  Announcement  of  the 
deal  was  made  exclusively  by  Motion  Pic- 
ture News  when  it  stated  a  few  weeks  ago 
that  all  negotiations  had  been  set. 

Tom  Boland,  operating  head  of  the  chain, 
confirmed  from  New  York  that  the  trans- 
action had  been  closed.  Theatres  included 
are  the  Palace,  Orpheum,  Empress,  Liberty, 
Folly  and  the  new  Midwest,  now  nearing 
completion. 

All  of  the  existing  houses  are  to  be  re- 
modeled, with  first  runs  slated  for  the  Mid- 
west,  Orpheum,   Liberty   and   Empress. 

Hill  came  here  with  Charles  Skouras  and 
Harry  Niemyer,  Jr.,  of  St.  Louis.  The  lat- 
ter is  to  have  charge  of  advertising  and 
publicity  for  the  Midwest  chain,  which 
marks  the  longest  single  jump  made  by 
Warners  in  its  plan  to  consolidate  its  west- 
ern and  eastern  holdings. 


Talking  Picture  World 

War  Seen  Raging 

(Continued  from  page  25) 

about  that.  And  in  the  new  struggle  for 
talking  picture  supremacy,  however  in- 
tricate the  problem,  Hollywood  will  count 
heavily;  if  highly  successful,  Hollywood  will 
prove,  as  never  before,  a  potent  factor  in 
shaping  civilization. 

"A  dream  it  may  be,  but  perhaps  not  too 
ethereal,  is  the  thought  that  Aryan  civiliza- 
tion, ever  westward  in  course  and  today  at 
its  final  barrier,  the  Pacific  coast  of  America, 
is  to  flower  here  in  its  greatest  era  of  in- 
tellectual development  and  art  expression." 


Wins  Novel  Prize  Again 

Charles  Reed  Jones,  now  handling  adver- 
tising and  publicity  for  Mascot  Pictures,  has 
been  awarded  the  E.  P.  Dutton  &  Co.  mys- 
tery novel  prize  for  July.  The  winning 
novel  is  "The  Torch  Defender."  His  "The 
King  Murder"  was  a  similar  Dutton  prize 
winner  about   a  vear  ago. 


Publix  Calm  as 
Warners  Launch 
Chicago  Invasion 

(Continued  from  page  21) 

home  office  executives  on  those  in  charge  of 
local  expansion  are  that  the  acquisition  be 
commercially  sound  and  that  manpower  cap- 
able of  operating  the  new  property  success- 
fully be  available  at  the  time  of  its  acquisi- 
tion. 

In  this  connection,  it  was  said  that  an  in- 
violable policy  of  the  circuit  has  been  its 
refusal  to  build  or  buy  in  an  overseated 
district.  In  substantiation  of  this  statement 
it  was  pointed  out  that  both  the  Gateway  and 
the  Western  and  Devon  locations  are  in 
virgin  territory  and  that  the  proposed  Sixty- 
Third  st.  theatre  is  in  a  populous  neighbor- 
hood in  which  only  obsolete  theatres  are  now 
located. 

Asked  if  Publix  was  in  a  position  to  ac- 
quire desirable  theatres  at  the  moment  they 
were  available,  a  spokesman  said :  "We  are 
the  only  circuit  in  the  business  in  a  liquid 
condition." 

He  indicated  that  any  Chicago  theatre 
that  has  been  acquired  by  any  other  circuit 
in  the  past  several  weeks  might  also  have 
been  available  to  Publix  had  it  considered 
the  addition  desirable  at  any  time  in  the  past. 


Warners  Floating  New 
Securities  for  Houses 

Financing  of  Warners'  acquisition  of 
about  125  theatres,  as  well  as  others  to  be 
secured,  is  to  be  provided  through  issuance 
of  $750,000  additional  optional  six  per  cent 
convertible  debentures  due  in  1939  and  156,- 
710  additional  common  shares.  Application 
has  been  made  to  list  these  securities  on  the 
New  York  Stock  Exchange. 

Chains  acquired  are  the  Federal  Theatres 
Co.,  operating  10  theatres  in  Chicago;  the 
Appel  Amusement  Co.  and  in  turn  the  Appel 
Theatre  Circuit,  operating  jointly  10  thea- 
tres in  central  Pennsylvania,  and  the  Cres- 
cent Theatre  Circuit.  Forty-four  theatres 
and  four  sites  in  the  Crescent  circuit  will 
be  acquired  outright,  19  theatres  and  two 
sites  will  be  owned  in  fee  and  26  theatres 
and  one  site  will  be  held  under  lease.  The 
Crescent  company  operates  in  Kentucky. 
Alabama  and  Tennessee. 

The  Heins  Theatre  Circuit,  with  four  the- 
atres in  Virginia ;  the  Burroughs  &  Boas 
Theatre  Circuit,  with  seven  theatres  in  Mas- 
sachusetts; the  Mid- West  Theatre  Circuit. 
with  seven  theatres  in  Oklahoma  City,  and 
other  theatres  in  New  York,  New  Jersey, 
Pennsylvania,  Ohio,  West  Virginia,  Wis- 
consin and  California  were  also  acquired, 
as  was  the  Harris  circuit  of  27  Pennsylvania 
houses. 

Warners  is  reported  dickering  or  to  have 
closed  for  the  W.  C.  Hunt  houses  at  W'ild- 
wood  and  other  New  Jersey  beach  resorts, 
for  John  Snyder's  three  houses  at  Potts- 
town,  Pa.,  houses  at  Salem  and  Pitman.  X. 
J.,  and  the  Tower,  West  Philadelphia.  The 
Hawthorne,  Newark,  was  bought  for 
$251 1.000. 


July  19,  19  3  0 


Motion    Picture    News 


33 


Big  Gains  in  Population  of  Country 
Towns  Shown  By  New  Census  Analysis 


Gains  Over  Losses  in  First  5,003  Country  Towns 
Reporting  Census  Figures 


-Towns  Showing   Gain- 


Towns  Showing   La 


State 


Alabama     

Arizona    

Arkansas    

California    

Colorado    

Connecticut    

Delaware     

Florida    

Georgia    

Idaho     

Illinois    

Indiana     ...r 

Iowa     

Kansas    

Kentucky     

Louisiana     

Maine     

Maryland    

Massachusetts    .. 

Michigan     

Minnesota    

Mississippi    

Missouri     

Montana    

Nebraska     

N'ew  Hampshire.. 

Xew    Jersey 

New    Mexico 

New     York 

North    Carolina.. 

North  Dakota 

Ohio     

Oklahoma    

Oregon    

Pennsylvania 

Rhode  Island. . . . 
South  Carolina.. 
South     Dakota... 

Tennessee    

Texas     

Utah    

Vermont    

Virginia     

Washington     

West    Virginia... 

Wisconsin      

Wyoming    


100 

16 

96 

119 

54 

54 

13 

34 

110 

28 

339 

172 

273 

135 

107 

74 

82 

35 

90 

158 

162 

95 

145 

28 

182 

69 

89 

18 

227 

110 

61 

206 

181 

29 

392 

9 

62 

99 

102 

260 

7 

21 

84 

42 

83 

145 


III 

13       3 


§  is 


14 
66 

110 
31 
40 
10 
31 
75 
12 

165 
94 

129 
69 
84 
58 
56 
23 
80 

114 
82 
79 
79 
17 

116 
46 
83 
15 

170 

103 
42 

138 

116 
24 

322 
8 
48 
51 
82 

176 
3 
13 
69 
22 
60 
80 
4 


3 

23 
16 


1 

9 
20 

6 
48 
27 
49 
29 
17 
12 

1 

8 

1 
37 
37 
22 
22 

7 
61 

1 
11 

5 
47 

8 
27 
32 
42 

7 
32 

9 
29 
19 

50 


3 
19 
22 
12 
20 

5 

14 
30 

2 
55 
34 
38 
22 
35 
19 
29 
11 
32 
46 
18 
29 
28 

9 
38 
28 
24 

2 
54 
57 
11 
56 
34 

7 
114 

1 

16 
14 
27 
62 

2 

7 

20 
10 
35 
26 

2. 


22 

3 

11 

26 

2 

7 

1 

3 

11 

1 

29 

15 

18 

7 

13 

8 

11 

2 

20 

8 

17 

13 

14 

1 

13 
11 
16 
3 
21 
18 

19 
17 

6 
58 

2 
10 

6 

6 
34 

i 

12 
3 

4 
11 


©  © 

©  2 

5  © 


3 
7 

21 
1 
7 
1 
2 
9 
1 

11 
7 
9 
4 
9 
9 
7 
1 

10 


9 

4 

*2 
2 
5 
3 

13 
7 
1 


37 
3 

4 

14 
10 
1 
2 
1 
2 
3 
3 


1" 
2 
6 

25 
8 
6 
2 
3 
4 
2 

22 

11 

15 
7 

1" 

10 
8 
1 

17 

IS 
8 
6 

11 

"2 

4 

27 

2 

35 

13 

3 

23 

15 

6 

81 

2 

9 

2 

16 

20 

i 

11 
2 

11 
7 
1 


-2  ? 

at; 
1% 

a.— 
47,149 

9,814 
24,934 
146,733 
14,657 
14,528 

3,792 
23,184 
34,272 

4,679 
80,2% 
24,862 
14,663 
19,904 
47,476 
45,871 
17,118 

6,111 
39,189 
45,840 
22,148 
32,702 
26,070 

5,986 
19,715 

9,371 

129,446 

13,348 

348,646 

61,682 

8,140 
93,591 
80,142 
14,623 
222,173 

4,899 
32.561 

6,976 

57,299 

133,691 

729 

1,719 
76,363 

8,607 
47.637 
18.882 

2,858 


- 

■So 

©  0 

0 

c* 

ss 

H 

0  ^ 

~  C4 

30 

9 
23 
14 

3 

3 
35 
16 
174 
78  43 
144  88 
66 
23 
16 
26 
12 
10 
44 
80 
16 
66 
11 
66 
2;, 

6 

3 
5" 

7 

19 
68 
65 

70 

1 
14 
48 
20 
34 

4 

8 
15 
20 
23 
65 


39 
9 

4 
1 
3 

25 

51 

4 


45 

2 

"2 
20 

2 
10 
31 
29 

3 
18 


33 

4 

38 

1 

3 

3 
11 

8 
41 

2 


9 

3 

2 

18 

4 

63 

22 

43 

19 

10 

5 

17 


18 
23 

7 
19 

1 
18 
13 

1 

1 
20 

4 

9 
23 
24 

2 
51 

ii 

15 

II 

28 

1 

3 

10 

4 

8 

18 

1 


S©     ©  © 
^©     ©.  °. 


12 


3  3 

■    1  = 

— 

3,083 

3,930 

6,250 

1,828 

6,942 

1,066 

261 

458 

5,966 

5,179 

24.891 

10.681 

12.735 

12,331 

3.7% 

4,919 

2,970 

2,635 

1,874 

6,188 

7,399 

b.444 

9.540 

2,027 

5,419 

4,999 

2,312 

1,380 

6.814 

647 

1,530 

10,601 

28.819 

651 

15.784 

716 

1,511 

15.215 

3,285 

26,495 

711 

1.513 

1.224 

3.861 

4,853 

C.567 

1,655 


£  1 


o  « 

S3 

&£ 


it   o 


44.U.6 
6,884 

18,684 

144.905 

7,715 

13,462 
3.531 

22,726 

28,306 


Si  10 


55,405 

14,181 

1,928 

7.573 

43.680 

40.952 

14,148 

3,476 

37.315 

39,652 

14,749 

J'..J  =  S 

16.530 

3,959 

14,296 

4,372 

127,134 

11,968 

341.832 

61,035 

6,610 

82.99C 

56.323 

13,972 

206,389 

4.183 

31,050 


8,239 


54.014 

107,196 

18 

206 

75.139 

4.746 

42.784 

12,315 

1,203 


Total 5.003  3,395      8511,216     534     282     502  2.145.076   1.608      746     585      164       54       59  285.955  1,869.860  8.739 

Excess  of  population  gains   over  losses   in   5,003  country    towns,    as    shown    by   the    1930   census — 1,861,121. 


101,000  Tickets 
Given  Away  by 
Seattle  House 


Patrons  of  B.  &  K. 

Loop  Houses  Get 

Gratis  Parking 


Seattle — The  greatest  distribution  of  "du- 
cats," 101,000,  ever  attempted  in  this  city, 
was  made  this  week  by  the  New  Orpheum 
in  an  effort  to  bolster  summer  business. 

The  distribution  was  made  via  the  "Seat- 
tle Buyers'  Guide,"  a  local  weekly  newspa- 
per of  the  "shopping  news"  style  distribut- 
ed free  to  the  101,000  home-owners  and 
apartment  residents  of  this  city. 

Each  copy  of  the  newspaper,  left  on 
every  city  doorstep,  contained  a  fancy  two- 
color  coupon  entitling  the  holder  to  one  free 
admission  to  the  New  Orpheum  when  ac- 
companied by  one  paid  admission. 

There  were  no  strings  to  the  offer. 
Tickets  were  good  at  any  performance, 
matinee  or  evening,  and  apparently  had  no 
time  limit. 


Chicago — Publix-B.  &  K.  this  week  in- 
augurated a  free  auto  parking  plan  for  all 
patrons  of  the  circuit's  Loop  houses.  The 
motoring  movie  fans  may  leave  their  cars 
at  the  North  Loop  Motoramp  any  time  be- 
tween 11  A.  M.  and  midnight;  bring  their 
parking  check  to  the  theatre  and  have  it 
stamped  at  the  box-office  and  claim  their 
car  later  without  charge.  The  motoramp 
is  convenient  to  four  of  the  circuit's  Loop 
houses,  but  is  five  blocks  removed  from 
McVickers  theatre. 

The  Loop  parking  problem  is  either  a 
troublesome  or  an  expensive  one  to  theatre 
patrons,  and  this  move,  offering  the  solu- 
tion it  does,  is  considered  to  be  in  the  nature 
of  a  coup  on  the  part  of  Publix-B.  &  K. 


Urban  Trend  Indicated  at  Start 

Offset;  3,395  Small  Towns 

Show  Increase 


Country  towns  are  gaining  in  population, 
despite  popular  belief,  an  analysis  of  1930 
census  returns  shows,  according  to  the 
American  Press  Ass'n.,  which  has  prepared 
a  chart  by  states  to  back  up  its  contention. 

First  census  returns  had  shown  a  definite 
urban  trend,  and  the  impression  was  gained 
that  country  towns  as  a  whole  were  losing 
population. 

In  its  effort  to  obtain  the  truth  of  the 
matter,  the  American  Press  Ass'n.  analyzed 
the  census  figures  of  the  first  5,003  towns 
reporting,  which  showed  that  country  towns, 
as  a  whole,  are  gaining  in  population,  the 
association  declares. 

The  gain  for  3,395  of  the  5,003  towns  is 
2,145,076,  according  to  the  analysis,  while 
the  loss  of  the  other  1,608  towns  is  only 
283,955.  The  net  gain  for  the  5,003  towns, 
therefore,  is  1,861,121,  it  is  pointed  out. 

The  analysis  included  country  towns 
ranging  from  less  than  1,000  to  5,000  popu- 
lation inclusive. 


Alexander  Industries 

.     Loss  $288,076  for  1929 

Colorado  Springs,  Colo.  —  Consolidated 
net  loss  of  $288,076  after  expenses,  inven- 
tory, obsolescence,  write-offs,  etc.,  is  re- 
ported by  Alexander  Industries,  controlling 
Alexander  Film  Co.,  producer  of  industrial 
films,  and  Alexander  Aircraft  Co.,  for  the 
year  ended  Dec.  31,   1929. 

Balance  sheet  as  of  December  31,  1929, 
shows  current  assets  of  $1,538,517  and  cur- 
rent liabilities  of  $526,246.  Capital  stock 
outstanding  consists  of  5,888  shares  (par 
$100)  of  8%  preferred  and  300,000  no-par 
shares  of  common  stock.  Capital  stock  of 
subsidiary  corporations  outstanding  amount- 
ed to  $40,562. 


Elsie  Janis*  Mother 

Dies  at  Hollywood 

Hollywood — Death  has  written  finis  to 
one  of  the  most  famous  companionships  in 
screen  and  stage  history  with  the  passing 
of  Mrs.  Janis  E.  Bierbower,  mother  of  El- 
sie Janis.  She  had  remained  with  her 
daughter  throughout  the  latter's  professional 
career,  and  their  association  is  regarded  as 
having  furnished  the  plot  for  "Mother 
Knows  Best."  During  the  war,  when  Miss 
Janis  entertained  soldiers  at  the  front,  her 
mother  secured  a  special  permit  from  the 
government  to  accompany  her  daughter. 


N.W.  to  Play  Golf 

Minneapolis — Exhibitors  and  exchange- 
men  of  the  northwest  will  compete  in  the 
annual  golf  tourney,  scheduled  for  July  19 
at  Detroit  Lakes,  Minn.  The  event  will 
last  two  days,  closing  with  a  barbeque. 


34 


.1/  o  t  i  o  ii    P  ic  t  u  r  e    News 


July  19,   19  3  0 


Clara  Bow's  Navy 
Film  Dies  at  L.  A., 
"Angels"  in  Lead 


Los  Angeles — It  may  be  the  publicity 
she's  been  receiving  as  the  result  of  her 
"love"  affair,  or  it  may  be  any  number  of 
other  things,  but  the  nosedive  taken  by 
Clara  Bow's  "True  to  the  Navy''  in  the 
brand  new  Hollywood  Pantages  is  the  news 
of  last  week  so  far  as  the  local  picture  rialto 
is  concerned.  Miss  Bow's  new  film  pulled 
only  $8,800  to  the  ticket  window,  vieing 
with  "Bright  Lights"  at  Warners'  Down- 
town as  the  week's  prize  turkey. 

"Hell's  Angels"  and  "The  Big  House" 
continue  to  lead  the  procession  among 
Hollywood  and  Los  Angeles  first  runs,  the 
two  big  money-getters  running  away  from 
strong  opposition  in  a  week  of  hot  weather, 
which  sent  many  to  beaches  and  mountains. 
Howard  Hughes'  air  film,  being  presented 
by  Sid  Grauman  at  the  Chinese  in  Holly- 
wood, got  first  money  with  a  take  of  $26,- 
000  on  its  seventh  week,  holding  up  well 
from  its  sixth  weeks'  gross  of  $28,500. 

M-G-M's  "The  Big  House"  dropped 
sharply  from  its  second  week's  gross  of 
$23,500,  getting  $15,900  on  the  week.  At 
that,  this  was  big  intake  for  the  Fox  Cri- 
terion, getting  the  picture  a  rating  of  159 
per  cent.  The  only  other  Los  Angeles 
house  to  finish  above  par  was  the  Carthay 
Circle  with  "So  This  Is  London,"  the  Will 
Rogers  film  copping  a  105  per  cent  rating. 
Hollywood's  only  attraction  other  than 
"Hell's  Angeles"  to  enjoy  anything  like  a 
big  week,  was  Warners'  Hollywood,  which 
got  $16,000  for  a  rating  of  114  per  cent. 
"Oh  !  Sailor,  Behave"  was  the  picture,  but 
a  big  share  of  the  draw  is  credited  to  the 
stage  shows. 

"HELL'S    ANGELS"    (Caddo) 

GRAUMAN'S  CHINESE— (2,023),  7th  week,  7  days, 
twice  daily,  75c  to  $1.50.     Other  attractions:   Sid  Grau- 
man  prologue.      Gross:    $26,000.      Rating:    163%. 
"SO   THIS    IS    LONLON"    (Fox) 

FOX  CARTHAY  CIRCLE— (1,650).  4th  week,  7 
days,  twice  daily,  75c  to  $1.50.  Other  attractions: 
Abe  Lyman  and  band,  Movietone  news.  Gross:  $13,- 
100.      Rating:    105%. 

"GOOD    INTENTIONS"    (Fox) 

LOEWS     STATE— (2,418),     7     days,     35c     to     65c. 
Other  attractions:    Fanchon  and  Marco  "Green  Devil" 
Idea     Perry    Aaskam,    talker    comedy,    Movietone    and 
Metre-tone    news.      Gross:    $21,000.      Rating:    78%. 
"DANGEROUS   NAN    McGREW"    (Para.) 

PARAMOUNT— (3,596),  7  days,  35c  to  65c.  Other 
attractions:  Mack  Sennett  comedy  ("Trip  to  Egypt"), 
Paramount  Sound  news,  Milton  Charles  organ  con- 
cert.     Gross:    $19,500.     Rating:    78%. 

"BIG   HOUSE"   (M-G-M) 

FOX  CRITERION— (1,652),  3rd  week,  7  days,  35c 
to  65c.  Other  attractions:  Charlie  Chase  in  "Fast 
Work,"  Movietone  news.  Gross:  $15,900.  Rating: 
159%. 

"THE   CUCKOOS"    (Radio) 

GRAUMAN'S  EGYPTIAN  (1,800),  7  days,  35c  to 
65c.  Other  attractions:  Talker  comedy,  Ben  Bernie 
and  band,  Movietone  news.  Gross:  $5,400.  Rating: 
72%. 

"OH!    SAILOR,    BEHAVE"    (Warners) 

WARNER  BROTHERS  HOLLYWOOD— (3,000),  7 
days,  35c  to  65c.  Other  attractions:  Larry  Ceballos 
revue.  Vitaphone  Varieties,  sound  news,  symphony 
orchestra.      Gross:    $16,000.      Rating:     114%. 

"ANYBODY'S    WAR"    (Paramount) 

UNITED    ARTISTS     (2,100),    1-t    week,    7   days,   35c 
to    75c.      Other    attractions:    Tom    Tcrriss'    "Drums    of 
I'  i    "    sound   novelty,    Paramount    sound  news,    (lay 
lord    Cartel    organ    concert.     Gross:    $12,800.      Rating: 
95%. 

"BRIGHT    LIGHTS"    (F.    N.) 

WARNER  BROTHERS  DOWNTOWN— (2,400),  2nd 
week.  7  days.  35c  to  65c.  Other  attractions:  Vita- 
phone  Varieties  ("The  Potters"),  sound  news.  Gross: 
$8,500.      Rating:    57%. 

"MIDNIGHT  MYSTERY"   (Radio) 

R-K-O— (2.700),  7  days,  35c  to  65c.  Other  attrac- 
tions: R-K-O  vaudeville,  talker  comedy,  Pathe  sound 
news.     Gross:    $12,200.      Rating:    76%. 

"LAWFUL    LARCENY"    (Radio) 

OR PHEUM— (2,750),  7  days,  35c  to  65c.     Other  at- 


Lukewarm 

"SONG  OF  THE  FLAME" 
Refrigerated 
—Ad  in  N.Y.Eve.  World. 


Fanchon  and  Marco 

Book  Yakima  House 

Seattle — Addition  of  one  more  city  in  the 
Pacific  Northwest  to  play  the  Fanchon  & 
Marco  stage  "ideas"  was  announced  here 
last  week  by  local  booking  officials  for  the 
producing  company.  Effective  this  month, 
the  Capitol  Theatre  in  Yakima  will  show 
the  revues  for  two  days  each  week.  Under 
the  revised  routing,  now  becoming  effective, 
the  acts  will  close  in  Seattle  as  usual  on 
Wednesday  night,  lay  off  in  this  city  on 
Thursday,  and  then  proceed  to  Yakima  for 
Saturday  and  Sunday  performances.  From 
Yakima  they  will  proceed  to  Denver  on  the 
first  lap  of  their  journey  to  the  East  Coast. 
The  "Box  o'  Candy"  idea  will  be  the  first 
to  add  Yakima  to  the  route  list. 


Savage  Feted  at  Dinner 

Hoboken,  N.  J. — Citizens  here  on  Mon- 
day tendered  the  first  Prosperity  League 
dinner  to  A.  W.  Savage,  lessee  and  owner 
of  the  Rivoli,  at  which  was  formed  a  per- 
manent organization  for  the  purpose  of  put- 
ting the  "Big  'B'  of  Big  Business  Back  in 
the  Business  of  Hoboken."  The  film  "In- 
gagi"  was  shown. 


Henry  Needles  Appointed 
Zone  Mgr.  for  Warners 

Hartford,  Conn. — With  the  transfer  of 
the  Schuman-Dolgin  circuit  here  to  War- 
ners, the  latter  have  appointed  Henry 
Needles  zone  manager.  Warners  now  have 
nine  theatres  here. 


Germany  to  Halt  Flood 
Of  "Cheap  Foreign"  Films 

Berlin — All  foreign  films  must  hereafter 
be  submitted  to  a  newly  created  censorship 
board  which  has  been  appointed  to  stop  the 
flood  into  Germany  of  "cheap  foreign" 
films. 


Southern  Amusement  Co. 
Planning  Another  Theatre 

La  Fayette,  La. —  i  he  Southern  Amuse- 
ment Co.,  which  operates  the  Jefferson,  is 
to  erect  a  new  1,200-seater  here.  Herman 
J.  Duncan  of  Alexandria,  La.,  is  preparing 
the  plans. 


Danziner  on  New  Post 

Cincinnati,  O. — William  A.  Clark,  for 
right  years  director  of  advertising  and  pub- 
licity for  the  Libson  interests  here,  and 
acting  in  the  same  capacity  for  R-K-O 
after  that  company  acquired  the  circuit  re- 
cently, has  resigned.  He  is  succeeded  by 
William  E.  Danziger. 

tractions:     Talker     comedy     and     Pathe     sound    news. 
Gross:    $11,000.     Rating:    69%. 

"ONCE  A  GENTLEMAN"   (Sono  Art) 

CALIFORNIA— (2,000),  7  days,  25c  and  50c.  Other 
attractions:  Talker  comedy,  soud  news.  Gross:  $5,- 
000.     Rating:   67%. 

"TRUE  TO  THE  NAVY"   (Para.) 

PANTAGES  HOLLYWOOD  (3,000),  7  days,  40c 
to  <>5o.  Other  attractions:  Fanchon -.Ma  ion  "Idea  In 
Blue."  Kerekjarto,  Movietone  news.  Gross:  $S,800. 
Rating:     59%. 


4Rogue  Song'  Dives 

As  6Dawn  Patrol' 

Clicks  in  N.  Y. 


Flop  of  "The  Rogue  Song"  at  the  Roxy, 
where  it  is  threatening  to  skid  the  house 
to  a  new  low.  and  the  big  business  being 
done  by  "The  Dawn  Patrol"  at  the  Winter 
Garden  where  it  replaced  "Numbered  Men" 
featured  the  week  along  Broadway.  In  spite 
of  some  good  summer  show  weather.  "The 
Rogue  Song,"  playing  pop  prices  after  its 
$2  run  at  the  AstoV,  could  get  only  $61,000 
on  its  first  five  days. 

The  other  new  entry  on  the  street  was 
"Anybody's  War,"  which  sliced  two  days 
off  the  fifth  week's  gross  of  the  Byrd  film, 
the  two  garnering  $21,300  on  the  week.  The 
Capitol  is  doing  business  with  "Let  Us  Be 
Gay,"  after  having  a  good  week  with  Lon 
Chaney's  "Unholy  Three."  Paramount  has 
another  western  in  "A  Man  from  Wyom- 
ing," which  doesn't  seem  to  be  getting  the 
dough  that  Clara  Bow  drew  last  week. 

"Holiday,"  last  week's  big  hit,  is  con- 
tinuing strong  at  the  Rivoli.  The  Strand 
looks  weak  with  "Sweet  Mama,"  and  the 
Globe  appears  so-so  with  "Lawful  Larceny," 
after  a  good  week  with  "Inside  the  Lines." 
"The  Big  House"  seems  to  be  hitting  on  a 
pretty  even  keel.  "Swing  High"  on  Wed- 
nesday bowed  out  of  the  Cohan  after  a  fair- 
ly successful  run  of  three  weeks,  with  Pathe 
leasing  the  house.  Last  week's  estimated 
takings : 

"BIG  HOUSE"  (M-G-M) 

ASTOR  —  (1.120),  50c-75c-$l-$1.50-$2,  3rd  week. 
Other  attractions:  Comedy  "College  Hounds,"  news- 
reel.     Gross:    $22,693. 

"THE    UNHOLY   THREE"    (M-G-M) 

CAPITOL— (4,700),   35c-50c-75c-$1.50,   7  days.     Other 
attractions:    Overture,    Hearst    Metrotone    news,    Capi- 
tol    presentation,     "Fred     Waring's     Pennsylvanians." 
Gross:    $71,315. 
"ALL   QUIET   ON    THE    WESTERN    FRONT"    (U.) 

CENTRAL   —    (922),    5Oc-75c-$l-$1.5O-$2.50.     7    days, 

11th    week.      Other   attractions:    None.      Gross:    $17,762. 

"LOVE    AMONG   MILLIONAIRES" 

PARAMOUNT—  (3,700),  40c  -  50c  -65c-  85c  -$1,  7  days. 
Other  attractions:  Overture  "Spirit  of  Independence," 
vaude.  "Sportland";  comedy,  "Stage  Door  Knights"; 
newsreel.      Gross:    $70,400. 

"BYRD    AT  THE    SOUTH    POLE"    (Para.) 

RIALTO— (1,904),   40c-50c-85c-$l,    5   days.     Other   at- 
tractions:    Comedy,     "Insurance";     "Kandy    Cabaret," 
cartoon,    "There    Will    Be    A    Hot    Time    In    the    Old 
Town    To-Night."     Gross:    $21,300. 
"HOLIDAY" 

RIVOLI— (2,103),    35c-50c-65c-$l,    7   days.      Other   at- 
tractions:   "The  Cockeyed   News"   with    Eddie   Cantor; 
comedy,  "Sing  You  Dancers";  newsreel.  Gross:  $41,500. 
"ON    THE    LEVEL" 

ROXY— (6,200),  50c-75c-$l-$1.50.  7  days.  Other  at- 
tractions: Overture,  "Pique  Dame,"  Hearst  Metro- 
tone  news   and  presentation.     Gross:    ? 

"SWEETHEARTS   AND   WIVES"    (F.   N.) 

STRAND— (3,000),     35c-50c-60c-85c-$l.     7     days,     2nd 

week.       Other     attractions:      Eddie     Buzzell     in     "The 

Royal    Fourflusher,"     short    "Liar    of    Change    How," 

cartoon    "Sinking   in    the    Bath    Tub."     Gross:    $22,429. 

"NUMBERED   MEN"    (F.   N.) 

WINTER    GARDEN— (1.493L    35c-50c-65c-$l,   4   days. 
Other    attractions:    Comedy      For    Sale,"    The    Potters 
in     "What     a     Life!"     shorts     "Taxi    Talks,"    "Devil's 
Parade,"    Max    Schmeling    short.     Gross:    $23,628. 
"SWING    HIGH"    (Pathe) 

GEO.  M.  COHAN— (1.000).  35c-50c-75c,  7  days. 
Other  attractions:  Comedy  "Big  Hearted";  Pathe 
news    and    Pathe    Audio    Review.      Gross:    $7,900. 


Cincy  May  Make  Theatres 
Use  Emergency  Lighting 

Cincinnati — On  account  of  city  electric 
current  having  failed  to  function  for  half 
an  hour  at  one  of  the  suburban  houses,  city 
officials  are  agitating  the  question  of  re- 
quiring all  picture  houses  to  have  independ- 
ent lighting  facilities. 


July   1  9,   1930 


M  o  t  i  o  it    P  i  c  t  it  r  c    A*  e  w  s 


35 


"Big  House"  Good 
For  $50,800  1st 
Week  of  Chi  Run 


Oh,  Joy  I 


Hollywood  —  Jack  Oakie,  Paramount 
comedian,  will  henceforth  carry  the 
nickname  of  "America's  Joy  Friend" 
in  company  advertising. 


Chicago — Cool,  pleasant  weather  and  a 
neat  assortment  of  box-office  pictures  sent 
the  Loop  to  one  of  its  best  business  weeks 
of  the  summer.  Grosses  at  most  houses 
compare  favorably  with  the  banner  weeks 
of  last  winter. 

•The  Big  House"  (M-G-M)  set  a  new 
record,  taking  $50,800  (155%)  in  the 
last  seven  of  its  first  ten  days  at  McVick- 
ers.  The  management  expects  it  to  hold 
up  for  a  total  of  three  weeks,  when  it  will 
be  replaced  (July  25)  by  "Journey's  End" 
(Tiffany).  The  war  picture  had  two  weeks 
as  a  roadshow  in  the  Loop  during  May, 
hence  its  McVickers'  booking  will  consti- 
tute its  first  run  at  popular  prices  here. 
"Richest  Man  in  the  World"  (M-G-M)  was 
good  for  $16,700  (150%)  in  its  second 
week  at  the  Woods  but  was  shunted  out, 
regardless,  by  an  earlier  booking  of  "Law- 
ful Larceny"  (Radio).  "All  Quiet  on  the 
Western  Front"  (U.),  playing  its  second 
week  at  the  Garrick  and  sixth  week  in  the 
Loop,  was  good  at  $11,900  (135%).  This 
Shubert  house  hopes  to  hold  the  war  pic- 
ture until  the  legit  season  reopens,  when  it 
will  return  to  stage  policy. 

The  United  Artists  enjoyed  unaccustom- 
ed prosperity  with  "Song  o'  My  Heart" 
(Fox),  which  drew  heavily  on  the  city's 
large  "harp"  population  to  get  $28,600 
(130%)  in  its  first  week.  "With  Byrd  at 
the  South  Pole"  (Par.),  which  had  begun 
to  sag  at  the  opening  of  its  third  week,  was 
appreciably  revived  by  Admiral  Byrd's  pres- 
ence in  the  city.  It  picked  up  over  the 
week-end  and  managed  $26,000  (130%), 
which  took  it  into  its  fourth  week.  Also 
on  the  right  side  were  the  Castle  and  Or- 
pheum. The  former  got  $6,100  (200%) 
in  its  first  week  with  "Ingagi"  (Indie), 
which  has  had  nine  Loop  weeks  at  the 
Garrick.  The  Orpheum,  with  "Back  Pay" 
(F.N.)  in  on  a  "pink"  permit,  hit  its  best 
figure  in  weeks— $6,500   (100%). 

Others  were  slightly  off,  with  the  Orien- 
tal trailing  with  $28,700  (55%).  "Sweet- 
hearts and  Wives"  (F.N.)  was  the  feature. 

"INGAGI"     (Congo    Pictures) 

CASTLE— (300),  60c.  1st  week  here,  10th  in  Loop. 
Other    attractions:    newsreel.    Gross:     $6,100.      Rating: 

200%. 

"THE   UNHOLY  THREE"   (M-G-M) 

CHICAGO— 3,940),  35c-85c,  7  days.  Other  attrac- 
tions: stage  show,  comedy,  newsreel,  novelty  short. 
"Chaney  Talks"— but  not  money,  here.  Gross:  $37,100. 
Rating:    82%. 

"ALL  QUIET  ON  THE  WESTERN  FRONT"  (U) 

GARRICK— (1,259),  S0c-75c,  6th  week  in  Loop. 
House  hopes  to  hold  this  one  until  legit  season  re- 
opens, when  it  abandons  pictures.  Gross:  $11,900. 
Rating:    135%. 

"THE    BIG    HOUSE"    (M-G-M) 

McVICKERS— (2,284).  35c-85c,  2nd  week.  Other 
attractions:  Comedy,  newsreel,  musical  short.  Sched- 
uled to  be  replaced  July  25  by  "Tourney's  End"  (Tif- 
fany) for  its  first  time  here  at  pop  prices.  Gross: 
$50,800.     Rating:    155%.      All-time    record. 

"ON     THE    LEVEL"     (Fox) 

(2nd    time    in    Loop) 
MONROE-(962i.     25c-40c,     7     days.       Other     attrac- 
tions:   30  minutes   of  newsreel,    comedy.     Gross:    $3,100. 
Rating:    60%. 

"SWEETHEARTS    AND    WIVES"    (F.N.) 
ORIENTAL— (3,900).     35c-85c,     7    days.       Other     at- 
tractions:     Stage     show,     organ,     comedy,     newsreel, 
novelty    short.      House    lias    tough    time    making    the 


Heat  a  Break  for 
Omaha;  Lead  for 
Dix  with  $18,125 


Omaha — The  hottest  week  that  Omaha 
ha--  experienced  for  15  years  was  a  break 
for  the  box-offices.  With  the  mercury  past 
100  most  of  every  day,  the  theatres  were 
the  only  cool  places  in  town.  High  mark 
for  the  week  was   104  degrees. 

Dix's  following  among  the  flappers  gave 
the  Orpheum  a  great  week  with  "Shooting 
Straight"  (Radio).  Gross  ran  to  $18,125, 
125%.  Peter  Higgins,  radio  singer,  and 
Davidson's  Louisville  Loons  headed  the 
R-K-0  stage  bill. 

After  a  week  at  the  Paramount,  "With 
Byrd  at  the  South  Pole"  (Par)  continued 
to  pull  good  business  at  the  State  for  the 
first  half.  Got  $2,415,  or  115%.  "In  the 
Headlines"  (W.B.),  last  half,  brought  $2,- 
025.  90%. 

Powell  is  always  a  cinch  here.  "Shadow 
of  the  Law"  (Par)  gave  the  World  a  110'',: 
week,  totalling  $10,450.  Paramount  slipped 
to  90%  with  "Border  Legion"  (Par).  Did 
$7,650. 

"SHOOTING    STRAIGHT"    (Radio) 

ORPHEUM    (RKO—  (3,000),    25c-60c,   7   days.     Othei 

attractions:    Peter   Higgins   and   4   R-K-0   acts,   Pathe 

news,  fable  and  comedy.  Gross:  $18,125.   Rating:    125%. 

"BORDER    LEGION"     (Paramount) 

PARAMOUNT  (Para-Publixl  —  2,900),  25c-50c,  7 
■  lays  Other  attractions:  Paramount  news,  organ  and 
comedy.      Gross:    $7,650.      Rating:    90%. 

"SHADOW   OF   THE    LAW"    (Paramount) 

WORLD     (Para-Publix)— (2,500),     25c-60c,     7     days. 
Other   attractions:    Four    acts    Publix    vaudeville,    Ted 
Mack   and  band,   Paramount   news  and  shorts.     Gross: 
$10,450.      Rating:     110%. 
"WITH    BYRD    AT    THE    SOUTH    POLE"    (Para.) 

STATE  (Para-Publix)— (1,200).  25c-40c.  3  days. 
Other  attractions:  Universal  news,  novelty  and  com- 
edy.    Gross:    $2,415.     Rating:    115%. 

"IN   THE   HEADLINES"   (W.  B.) 

STATE  (Para-Publix)  —  (1,200),  25c-40c.  4  days. 
Other  attractions:  .Universal  news,  novelty  and 
comedy.     Gross:    $2,025.      Rating:    90%. 


grade    without    a    name   draw    when    Loop    competition 
amounts    to   anything.      Gross:    $28,700.      Rating:    55%. 

"BACK    PAY"    (F.    N.) 

ORPHEUM— (762).  25c-50:  7  days.  House  did  its 
best  business  in  months  with  this  picture,  in  on  a 
"pink."     Gross:    $6,500.    Rating:    100%. 

"WILD    COMPANY"    (Fox) 

PALACE— (2.509),  35c-85c,  7  days.  Other  attrac- 
tions: 6  acts  of  vaudeville,  headed  by  five  Hunters 
(new  world's  endurance  flying  record  holders).  The 
Hunters  may  be  eagles  on  the  outside  but  they're 
only  English  sparrows  in  a  theatre.  Helped  the  draw 
verv   little.     Gross:  $22,300.     Rating:   90%. 

"WITH  BYRD  AT  THE  SOUTH  POLE"  (Para.) 

ROOSEVELT— (1,591),  35c-8Sc,  3d  week.  Other  at- 
tractions: Comedy,  newsreel,  musical  short.  Byrd's 
visit  in  city  helped  this  when  it  was  preparing  to 
sag.  Held  over  as  a  result.  Gross:  $26,000.  Rating: 
130%. 

"THE   FALL   GUY1'    (Radio) 

STATE-LAKE— (2,776).  35c-75c,  7  days.  Other  at- 
tractions: 5  acts  vaudeville,  newsreel,  novelty  short. 
Gross:    $18,500.      Rating:    70%. 

"SONG    O'    MY    HEART"    (Fox) 

UNITED  ARTISTS— (1,700),  35c-85c,  1st  week. 
Other  attractions:  Comedy,  newsreel,  novelty  short. 
Best  business  house  has  had  in  some  time.  Gross: 
$28,600.      Rating:    130%. 

"RICHEST    MAN    IN    THE    WORLD"    (M-G-M) 

WOODS— (1,166).  35c-75c.  2nd  week.  Other  attrac- 
tions: Comedy,  cartoon,  newsreel.  Two  weeks  of 
nice  business  for  this  one,  but  forced  out  by  a  book- 
ing of  "Lawful  Larceny"  (Radio),  which  replaced. 
Gross:    $16,700.      Rating:     150%. 


Gish  Film  Nearly 
Doubles  Gross  at 
Valencia  Balto. 


Baltimore — The  highest  rating  for  the 
week  was  obtained  1>>  Loew's  Valencia, 
where  "One  Romantic  Night,"  starring  Lil- 
lian Gish,  was  shown.  This  picture  caught 
on  well  with  the  public  and  did  approxi- 
mately $6,500  for  the  week,  making  the 
rating  for  this  house  run  up  to  186%.  It 
could  be  seen  that  patrons  like  Miss  Gish  in 
her  new  style  of  acting  and  they  enjoyed 
the  play  as  a  whole,  especially  the  work  of 
Marie  Dressier,  who  now  has  a  big  follow- 
ing here.  It  is  a  pity  the  picture  was  not 
offered  in  a  larger  house. 

Considering  the  time  of  year,  the  large 
theatres  had  a  very  good  week.  Another 
picture  which  the  public  liked  immensely 
was  "Young  Man  of  Manhattan,"  with  the 
Capitol  stage  unit,  "Hit  Bits  of  1930," 
which  did  $20,800,  giving  it  a  rating  of 
99%.     This  was  at  Loew's  Century. 

Then,  at  Loew's  Stanley,  "The  Texan," 
with  Gary  Cooper,  went  over  nicely  with  a 
rating  of  93%,  giving  this  house  a  gross  of 
$16,300. 

The  surprise  of  the  week  was  the  gross 
done  by  "White  Cargo"  at  the  Auditorium 
where  business  has  been  rather  dull  during 
the  season.  This  picture,  offered  on  a  grind 
policy  with' 25  to  50  cents  admissions,  rated 
65  per  cent  on  the  week,  which  figured  at 
about  $3,575. 

Weather:  Clear  with  variable  temperatures  ranging 
from  very  hot   to   cool   with   showers  Friday  afternoon 

First  runs:  "White  Caroo,"  Auditorium;  "Young 
Man  of  Manhattan,"  with  the  Locw-Capitol  static  unit. 
"Hit  Bits  of  1930,"  Loew's  Century;  "With  Byrd  at 
the  South  Pole"  in  its  second  consecutive  week  at 
Keith's;  "In  the  Next  Room,"  Warners'  Metropolitan : 
"Women  Everyivhere,"  New;  "The  Texan"  1, 
Stanley;  "One  Romantic  Night,"  Loew's  Valeinui 
"The    Devil's    Holiday,"    Loezu's    Parkway. 

"YOUNG    MAN    OF    MANHATTAN"    (Paramount) 

LOEW'S  CENTURY— (3,221).  25c-60c,  6  days.  Other 
attractions:  Metrotone  news,  Harry  Langdon  in  "The 
Fighting  Parson"  (comedy),  "Hit  Bits  of  1930"  with 
Leavitt  and  Lockwood,  stage  unit;  orchestra,  organ. 
Gross:    $20,800.      Rating:    99%. 

"THE    TEXAN"    (Paramount) 

LOEW'S  STANLEY— (3.654).  25c-60c,  6  days.  Other 
attractions:  Metrotone  news,  Harry  Langdon  in  "The 
Head  Guy"  (comedy),  Pathe  Audio  Review,  organ. 
Gross:    $16,300.      Rating:    93%. 

"ONE    ROMANTIC    NIGHT"    (United    Artists) 

LOEW'S  VALENCIA—  (1,500),  25c-35c.  6  days.  Other 
attractions:  Metrotone  news,  "The  Bearded  Lady" 
(Paramount  comedy),  Sportlight,  "In  the  Good  Old 
Summer  Time"  (Paramount  song  reel).  Gross:  $6,500. 
Rating:     186%. 

"DEVIL'S    HOLIDAY"    (Paramount) 

(Shown    uptown    after    one    week    at    the    Stanley, 
downtown.) 

LOEW'S  PARKWAY— (1,092).  25c-35c,  6  days. 
Other  attractions:  Metrotone  news,  "Desperate  Sam" 
(comedy),  "Frolicking  Fish"  (cartoon).  Gross:  $4,600. 
Rating:     104%. 

"IN    THE   NEXT   ROOM"    (F.N.) 

METROPOLITAN— (1,500),  15c-50c.  6  days  starting 
Saturday.  Other  attractions:  Silent  Kinograms,  "Nile 
Green"  and  "Office  Steps,"  (Vitaphone  Varieties), 
organ.  Gross:  $3,000.  Rating:  50%. 
"WITH  BYRD  AT  THE  SOUTH  POLE"  (Para.) 
(Second    consecutive   week) 

KEITH'S— (3.016),   25c-50c,  6   days   beginning  Friday. 
Other    attractions:     "America    or    Bust"     (Pathe    com- 
edy),    Pathe   news.     Gross:    $5,800.      Rating:    72U%. 
"WOMEN    EVERYWHERE"    (Fox) 

NEW— (1,5003,    25c-50c.    6    days.      Other    attractions: 
Fox    Movietone    news,    "Honk    Your    Horn"    (comedy). 
"Screen    Snapshots."     Gross:    $6,000.      Rating:    60%. 
"WHITE    CARGO"    (W.    P.    Film    Co.,    Ltd.) 

AUDITORIUM— (1,600).  25c-50c.  6  days.  Other  at- 
tractions: Universal  news.  "Hot  Tips"  (Trio  comedy). 
Gross:    $3,575.      Rating:    65%. 


Henley  Back  on  "U"  Lot 

Hollywood — Hobert  Henley  has  returned 
to  the  Universal  fold,  where  he  acted  and 
directed  over  a  long  period. 


36 


.1/  o  l  io  n    P  if  t  ii 


r  c 


X  e  w  s 


July   19 ,    193  0 


New  Matrimonial  Ballad 

The  oft-married  and  celebrated 
Peggy  Hopkins — never  mind  the  sur- 
name!— has  now  been  honored  by  a 
new  song,  entitled  "Peggy,  the  Peo- 
ple's Joyce." — Film  Fun. 


Rogers  Clings  to 
No.  1  Spot  Among 
Frisco  1st  Runs 


San  Francisco — Heavy  fog,  winds  and 
cool  weather  sent  patrons  running  to  the 
theatres  instead  of  the  country.  Vacations 
in  schools  and  offices  brought  crowds  to  the 
theatres  all  over  the  city,  both  afternoons 
and  evening. 

"So  This  Is  London,"  which  was  moved 
from  the  Fox  to  the  Warfield,  continued  to 
draw.  The  Warfield  reported  $27,000  gross 
for  the  week  at  a  160%  rating.  This  was 
the  big  rating  for  the  week.  "The  Big 
Pond,"  shown  for  a  fourth  week  at  the  St. 
Francis,  continued  to  pull.  Its  gross  re- 
ceipts were  $11,100  and  its  rating  108%. 
Three  other  theatres  did  100%  or  more. 
"With  Byrd  at  the  South  Pole,"  at  the  Cali- 
fornia, was  shown  for  a  second  week  at  a 
gross  of  $14,000,  or  100%.  "Runaway 
Bride"  at  the  Golden  Gate  drew  a.  Monday 
night  audience  which  was  largest  in  21 
weeks. 

"White  Cargo"  will  be  shown  a  fourth 
week  at  the  Davies,  since  it  is  continuing 
to  draw.  "Ingagi,"  previously  shown  at 
other  houses  in  the  city  where  it  had  had 
some  trouble,  was  brought  back  and  shown 
at  the  Premier  to  crowds. 

One  reason  for  good  business  was  mid- 
night shows. 

Weather:    Heavy  fog  and  winds. 

Opposition:  "The  Unholy  Three,"  Fox;  "So  This 
Is  London,"  Warfield;  "The  Big  Pond,"  St.  Francis; 
"A  Man  from  Wyoming,"  Paramount;  "With  Byrd 
at  South  Pole,"  California;  "Hearts  in  Exile,"  Casino; 
"The  Golden  Dawn,"  Embassy;  "White  Cargo,"  Da- 
vies;  "Runaway  Bride,"  "Golden  Gate." 

"THE     UNHOLY    THREE"     (M-G-M) 

FOX— (5,000),  50c-65c-75c-$l,  7  days.  Other  attrac- 
tions: Walt  Rocsner,  overture,  Fox  talking  news, 
Fanchon  &  Marco's  stage  revue.  Gross:  $30,000. 
Rating:    100%. 

"SO  THIS    IS    LONDON"    (Fox) 

WARFIELD— (2,700),     50c-65c-90c,     7     days.      Other 
attractions:        "Vagabond      Director"      travel      talkie, 
"Drums  of   Fear,"   Hearst   Metrotone  and   Fox   Movie- 
tone   news.     Gross:    $27,000.     Rating:    160%. 
"THE   BIG    POND"    (Paramount) 

ST.  FRANCIS— (1,400),  35c-60c-90c.  4th  week.  Other 
attractions:  Larie  de  Pries'  Band,  "Campus  Crushes," 
"Dresden  Dolls,"  Paramount  sound  news.  Gross: 
$11,100.     Rating:    108%. 

"MAN    FROM    WYOMING"    (Paramount) 

PARAMOUNT— (2,700),  35c-50c-65c-$l,  7  days.  Other 
attractions:  Gourfain's  production.  "Northern  Nites"; 
"Honk  Your  Horn."  comedy;  Yvette  and  "Boquet 
of  Beauties";  Dinah  Mayes,  blues  singer.  Gross: 
$10,100.     Raring:    78%. 

"WITH   BYRD  AT  SOUTH  POLE"   (Paramount) 

CALIFORNIA— (2,200),  35c-50c-90c,  2nd  week.  Other 
attractions:  Bobby  Rosburg,  3-ycar-old  golfer.  Gross: 
$14,000.     Rating:    100%. 

"HEARTS    IN    EXILE"    (First   National) 

CASINO— (2,400),  40c-60c,  7  days.  Other  attractions: 
"Hunting  Tigers  in  India";  news.  Gross:  $12,000. 
Rating:    100%. 

"THE  GOLDEN  DAWN"   (Warners) 

EMBASSY— (1,400),  50c-6Sc-90c,  7  days.  Other  at- 
tractions: Laborious  Hauptman  and  his  Embassy 
Melody  Artists,  with  Raymond  Malone,  guest  violin- 
ist;, news.     Gross:    $9,000.     Rating:   90%. 

"WHITE   CARGO"    (W.    P.    Films) 

DAVIES— (1,150),  35c-50c,  7  days.  Other  attrac- 
tions: Comedies;  Universal-Chronicle  newscasting. 
Gross:    $8,500.     Rating:    95%. 

"RUNAWAY    BRIDE"    (Radio) 

GOLDEN  GATE— (2,500),  30c-40c-50c-65c.  7  days. 
Other  attractions:  Pathe  Sound  news;  Crosby's  Cor- 
ner, comedy;  vaudeville.  Gross:  $16,000.  Rating: 
110%. 


"Ingagi9'  Tops  'Em 

All  in  Oklahoma 

City;  Does  $7,000 

Oklahoma  City — "Ingagi"  walked  away 
with  honors  last  week  in  Oklahoma  City. 
The  jungle  picture,  shot  at  from  various  by- 
lanes  and  charged  a  fake,  finished  its  seven 
days  at  the  Empress  with  $7,000,  or  a  rating 
of  125  per  cent. 

The  weather  here  was  fair,  although  a 
trifle  too  hot  to  make  theatre  managers 
chortle  with  delight.  Business,  as  a  rule, 
was,  therefore,  fair. 

Weather:    Fair  and  warm. 

Opposition:      "A    Man    from    Wyoming,"    Criterion; 
"In   Gay   Madrid,"    Capitol;   "White    Cargo,"    Palace; 
"Sisters,"  Orpheum;  "Cheer   Up  and  Smile,"   Liberty; 
"Ingagi,"  Empress;  "Medicine  Man,"  Orpheum. 
"A  MAN   FROM  WYOMING"   (Paramount) 
CRITERION— (2,000),  25c- 50c,   7  days.    Other  attrac- 
tions:    Paramount    News,    "Accidents    Will    Happen," 
"Pretzels."     Gross:     $5,500.     Rating:    110%. 
"IN   GAY  MADRID"   (M-G-M) 
CAPITOL— (1,200),    25c-50c,    7    days.     Other    attrac- 
tions:    Metrotone  news,  Eddie  Cantor  in  "Insurance." 
Gross:   $6,000.     Rating:    115%. 

"WHITE   CARGO"   (W.  P.   Films) 
PALACE— (750),  25c-50c,  7  days.     Other  attractions: 
Vitaphone   shorts.     Gross:    $3,500.     Rating:    95%. 
"SISTERS"    (Columbia) 
ORPHEUM— (1,500),   25c-50c.   4   days.     Other  attrac- 
tions:    Pathe  news,   R-K-O  vaudeville.     Gross:    $3,200. 
Rating:    100%. 

"CHEER    UP    AND    SMILE"     (Fox) 
LIBERTY— (1,800), '25c-50c,    7    days.      Other    attrac- 
tions:   Fox   Movietone   News,   talking  comedy.     Gross: 
$5,000.     Rating:   90%. 

"INGAGI"   (Congo) 
EMPRESS— (1,200),    25c -50c.    7    days.     Other    attrac- 
tions:   LIniversal    News.    Mickey    Mouse    in    "Carnival 
Kid."     Gross:    $7,000.     Rating:    125%. 

"MEDICINE    MAN"    (Tiffany) 
ORPHEUM— (1,500),   25c-50c,   3   days.     Other  attrac- 
tions:    Pathe    News,    Fanchon    &    Marco's    "Uniform" 
Ideas.     Gross:    $3,000.     Rating:    90%. 


Current  Simile 

As  hard  to  recall  as  the  name  of 
the  "Greatest  All  Talking,  All  Sing- 
ing Picture"  you  saw  last  year. — The 
Pathfinder 


Providence  Lead 
To  'Unholy  Three9; 
Gross  is  $19,500 


Providence — Hot  weather  and  the  circus 
put  a  crimp  into  the  bankrolls  of  exhibitors 
here,  most  houses  reporting  only  fair  busi- 
ness. Loew's  State,  at  a  gross  of  $19,500, 
was  the  best  bread-winner  with  "The  Un- 
holy Three,"  with  the  new  Paramount  a 
strong  second  at  $13,800.  The  R-K-0  Vic- 
tory had  a  good  week.  The  R-K-0  Albee, 
as  well  as  the  Majestic,  felt  the  general  de- 
pression. 

Weather:    Hot.    rain. 

Opposition:  Circus,  Carlton  stock,  legit.  Films,. 
Loew's  Slate.  "The  Unholy  Three;"  R-K-0  Victory, 
"So  This  Is  London."  Maiestic,  "Fox  Movietone 
Follies  of  1930,"  R-K-0  Albee,  "Rough  Romance," 
vaude    Paramount,    "The   Social    Lion." 

"FOX    MOVIETONE  FOLLIES"    (Fox) 

MAJESTIC— (2,400),    15c-50c,   7    days.     Other  attrac- 
tions: "Down   With  Husbands,"  Travel  Talks,  Mickey 
Mouse  comedy.     Gross:   $9,500.     Rating,  90%. 
"THE    SOCIAL    LION"    (Para.) 

PARAMOUNT— (2,300),  15c-50c,  7  days.  Other  at- 
tractions, "That  Red  Headed  Hussie,"  Queen  Bee  of 
Her  Set,"  Joe  Alexander's  Organlogue,  "Hot  Dogs," 
"Toys."     Gross:    $13,800.      Rating:    95%. 

"SO  THIS    IS   LONDON"    (Fox) 

R-K-O  VICTORY— (1,600),  15c-50c,  7  days.  Other 
attractions:  "Two  Fresh  Eggs,"  Pathe  Sound  News," 
"Lair  of  Changhow,"  Tom  Terriss  Travelogue.  Gross: 
$9,000.      Rating:    98%. 

"THE   UNHOLY  THREE"   (M-G-M) 

LOEW'S  STATE—  (3,800),  15c-50c.  7  days.  Other 
attractions:  Benny  Rubin  in  "The  General."  "Fifty 
Million  Husbands,"  Screen  Snapshots,  Audio  Revue, 
Hearst  Metrotone,  Joe  Stoves'  organlogue.  Gross: 
$19,500.      Rating:    90%. 

"ROUGH    ROMANCE"    (Fox) 

R-K-O  ALBEE— (2,300),  25c-75c,  7  days.  Other  at- 
tractions: Five  acts  of  vaudeville  headed  by  Rita 
Burgess  Gould.     Gross:   $9,000.     Rating:  90%. 


Golf  Bug  Hits  B.  O. 

At  Mpls.  with  All 

Clubs  in  the  Bag 


Minneapolis — With  the  town  goofy  over 
golf,  the  National  Open  Golf  Tournament, 
which  was  held  at  the  Interlachen  Club  here 
and  which  was  given  with  a  cast  of  great 
and  near-great  stars  of  the  Scotch  game, 
hit  the  box-offices  of  the  local  theatre.,  with 
every  club  known  to  the  game.  And  if  that 
wasn't  enough  to  give  house  managers  gray 
hair,  a  heat  wave,  which  topped  100  de- 
grees in  the  six  days  in  which  it  held  the 
city,  wrecked  what  hopes  the  theatres  had 
of  making  any  kind  of  a  profit  on  their 
week's  offerings. 

The  Minnesota  had  the  best  take  of  the 
group.  It  showed  "The  Border  Legion" 
to  a  gross  of  $22,000,  giving  the  house  a 
60%  rating.  The  Orpheum  could  only  rate 
50%  and  a  gross  of  $14,500  on  "Good  In- 
tentions." The  Century,  which  was  making 
heavy  dough  on  "With  Byrd  at  the  South 
Pole,"  which  was  playing  for  a  second  week 
at  the  house,  was  ordered  to  jerk  the  film 
and  open  Thursday  with  "The  Unholy 
Three."  The  house  hit  the  rate  column  at 
the  90%  mark.  It  grossed  $9,000.  The  State 
showed  "The  Bad  One"  to  a  60%  gross, 
or  a  take  of  $6,000.  The  Lyric  showed 
"Mamba"  to  a  take  of  $2,000,  or  a  rating 
of  70%.  The  Aster  plugged  "Sweethearts 
and  Wives"  for  a  65%  rating,  or  a  gross 
of  $1,500.  "White  Cargo,"  which  has  been 
held  over  for  a  second  week  at  the  Shu- 
bert,  grossed  $5,790,  to  register  in  the  rating 
column  with  a  70%. 

Weather:    Hot. 

Opposition:  "The  Border  Legion,"  "Puttin'  on  the 
Dog"  (Publix  stage  show,  featuring  Sammy  Cohen); 
overture  presentation,  "Minnesota" ;  "Mamba,"  Lyric; 
"With  Byrd  at  the  South  Pole,"  until  Wednesday, 
completing  the  week;  "The  Unholy  Three,"  Century; 
"Good  Intentions,"  Anatole  Friedland's  "Twelve 
O'clock  Revue,"  heading  five-act  vaude  bill,  Orpheum; 
"White  Cargo,"  second  week  at  Shubert ;  "Sweethearts 
and  Wives,"  Aster;  "The  Bad  One,"  State.  National 
Open  Golf  Championship  at  Interlachen  course,  Thurs- 
day   to    Saturday. 

"THE  BORDER  LEGION"  (Para.) 
MINNESOTA— (4,025),  35c-45c-75c,  7  days,  7  shows 
daily.  Other  attractions:  Sammy  Cohen  featured  in 
"Puttin'  on  the  Dog"  (Publix  stage  show);  overture 
presentation  and  newsreel.  Gross:  $22,000.  Rating: 
60%. 

"GOOD     INTENTIONS"     (Fox) 
ORPHEUM— (2,900),    35c-50c-75c,    7    days,    3    shows 
daily.     Other  attractions:   Anatole  Friedland's  "Twelve 
O'clock    Revue,"    heading    five-act    vaude    bill.    Gross: 
$14,500.     Rating:    50%. 

"WITH     BYRD    AT    SOUTH     POLE"     (Paramount) 

(Until    Wednesday) 

"UNHOLY    THREE"    (M-G-M) 

(Completing    Week) 

CENTURY— (1.640).    50c-75c,    7   days.   6   shows   daily. 

Other    attractions:    Newsreel.     Gross:    $9,000.      Rating: 

90%. 

"THE    BAD   ONE"    (U.   A.) 
STATE— (2,300),   25c-35c-60c,   7   days,  6  shows  daily. 
Other   attractions:     Newsreel.     Gross:    $6,000.     Rating: 
60%. 

"MAMBA"    (Tiffany) 
LYRIC— (1,238),    15c-25c-40c,   7   days,   7   shows   daily. 
Other   attractions:     Newsreel.     Gross:    $2,000.     Rating: 
70%. 

"WHITE  CARGO"   (All  Star)    (Second  Week) 
SHUBERT— (1,500),   50c-75c,   7  days,  6  shows  daily. 
Gross:    $5,790.     Rating:    70%. 

"SWEETHEARTS  AND  WIVES"  (F.  N.) 
ASTER— (812),    15c-25c-3fic,    7    days,    7    shows    daily. 
Other     attractions:       Comedy     and     newsreel.     Gross: 
$1,500.     Rating:    65%. 


July  19,  1930 


M  o  t  i  o  n    P  i  c  t  it  r  e    N  e  w  s 


37 


Des  Moines  Boils 
But  Grosses  Do 
Well;  No  Wows 


Des  Moines — With  the  thermometer  reg- 
istering 102  to  105  degrees  and  the  heat 
wave  registering  distress  in  all  sections  of 
Iowa,  theatre  men  in  Des  Moines  are  op- 
timistic about  the  fact  that  business  had 
suffered  no  more  than  it  had  here.  With 
a  good  line-up  of  pictures,  the  box-office 
registered  average  business.  The  Orpheum 
alone  reported  business  above  normal  with 
the  RKO  feature,  "Midnight  Mystery," 
registering  110%,  and  Fox's  "On  the  Level*' 
getting  120%,  or  a  gross  of  $5,606.  It  has 
been  estimated  that  more  than  a  dozen  peo- 
ple have  died  as  a  consequence  of  torrid 
weather.  The  swimming  pools,  lake  and 
river  beaches  are  drawing  huge  crowds. 

"DANGEROUS    NAN    McGREW"    (Para.) 

PARAMOUNT— (1,700),  3  days.  25c-35c-60c.  Other 
attractions:  Paramount  news,  Bob  Hamilton  organ 
number,  five  acts  of  vaudeville  with  Paramount  stage 
band.     Gross:    $4,000.     Rating:    100%. 

"THE    BAD    ONE"    (U.A.) 

PARAMOUNT— (1,700),  $  days,  25c-35c-60c.  Other 
attractions:  Universal  news,  M-G-M  comedy  ("Fast 
Mark"),  Al  Morey  and  band  in  "Brazil  Nuts,"  Col- 
umbia cartoon  ("Jazz  Rhythm").  Gross:  $4,572.  Rat- 
ing:   100%. 

"THE   UNHOLY   THREE"   (M-G-M) 

DES  MOINES— (1,600),  7  days,  25c-35c-50c.  Other 
attractions:  Paramount  news,  Pathe  Sportlight 
("Champion  Makers"),  Pathe  comedy  ("America  or 
Bust"),  Columbia  cartoon  ("Fire  Fighters").  Gross: 
$8,000.     Rating:    100%. 

"MIDNIGHT    MYSTERY"     (RKO) 

ORPHEUM— (2,000).  3  days,  25c-50c.  Other  attrac- 
tions: Pathe  news,  R-K-O  vaude.  Gross:  $4,100.  Rat- 
ing:   110%. 

"ON    THE    LEVEL"     (Fox) 

ORPHEUM— (2,000),  4  days,  25c-50c.  Other  attrac- 
tions: Pathe  news4  Pathe  review.  Gross:  $5,606. 
Rating:    120%. 

THE   FLIRTING   WIDOW"    (F.N.) 

STRAND— (1,100),  4  days,  20c-30c.  Other  attrac- 
tions: Paramount  news,  Paramount  comedy  ("Beard- 
ed Lady"),  Columbia  cartoon  ("Mickey's  Follies"). 
Gross:   $2,400.     Rating:    95%. 

"ISLE    OF    ESCAPE"    (Warner) 

STRAND— (1,100),  3  days,  20c-30c.  Other  attrac- 
tions: Pathe  sound  news,  Paramount  comedy  ("Red 
Headed  Hussy").  Paramount  song  novelty  ("Rings 
on    My    Fingers").      Gross:    $1,800.      Rating:    100%. 


Script   Writers  Flop; 

Author  Gets  the  Job 

Hollywood — After  getting  several  un- 
satisfactory scripts  on  "East  Is  West," 
Universal  made  a  deal  with  Samuel  Ship- 
man,  author  of  the  play,  to  write  the  screen 
version  and  dialogue.  Picture  is  scheduled 
to  start  next  week  under  direction  of  Monta 
Bell,  with   Lupe  Velez  starred. 

Architects  Chosen 

Cincinnati — C.  and  E.  A.  Webber  have 
been  chosen  architects  for  new  $30,000  the- 
atre to  be  built  by  the  Bethel  Theatre  Co., 
Bethel,  O. 


New  Ohio  Theatre 

West  Union,  O. — Adams  County  Build- 
ing &  Loan  Co.  is  sponsoring  the  building 
of  a  new  house  here  at  a  cost  of  $25,000. 
W.  P.  Ridenour,  architect,  Portsmouth,  O., 
is  developing  plans. 


Chains  Invading  Spencer,  la? 

Spencer,  la. — The  historic  old  Grand 
Opera  house,  built  in  1900,  has  been  sold 
for  $55,000.  Buyer's  name  not  revealed, 
but  probably  RKO  or  Paramount-Publix. 


Prison  Films  Out 

Columbus — Ohio  got  plenty  of  ad- 
verse publicity  out  of  its  prison  dis- 
grace, which  cost  so  many  lives,  and 
for  the  time  being  does  not  want  any 
more  of  it,  on  the  screen  at  least,  for 
the  reflected  criticism  of  prison  riots 
is  holding  up  okeh  of  "Numbered  Men" 
and  "The  Big  House."  The  censor 
board,  it  is  said,  will  not  pass  any 
pictures  depicting  a  prison  break. 


Byrd  Holds  Lead 
In  Boston  'Way 
Ahead  of  Others 


Boston — "With  Byrd  at  the  South  Pole," 
playing  day  and  date  for  a  second  week  at 
Publix's  Olympia  and  Uptown,  continued  to 
show  the  best  returns.  After  establishing 
new  house  records  for  its  first  week,  it 
grossed  $15,500  for  130%  and  $19,000  for 
125%  at  the  two  houses  for  the  week's  high. 

At  the  other  theatres  there  was  little 
change  in  the  grosses  from  last  week,  Met- 
ropolitan, with  "A  Man  from  Wyoming," 
reporting  fair  business  for  85%.  Loew's 
State  and  both  Keith  houses  fell  off  a  bit 
but  nothing  of  an  alarming  nature. 

Weather:    Warm,   fair. 

Opposition:  "A  Man  From  Wyoming"  at  Metro- 
politan, with  stage  attractions;  "The  Big  Party"  at 
Keith  Albee;  "Good  Intentions"  at  Keith  Memorial; 
"Let  Us  Be  Gay"  at  Loew's  State;  "One  Romantic 
Sight"  at  Loew's  Orpheum;  "With  Byrd  at  the  South 
Pole"  at  Olympia  and  Uptown;  "Sisters"  at  Park; 
"The  Border  Legion"  at  the  Scollay  Square;  "Dan- 
gerous Nan  McGrew"  at  the  Fenway  and  Modern  and 
"All  Quiet  on  the  Western  Front"  in  its  sixth  week 
at   the   Majestic. 

"A  MAN  FROM  WYOMING"  (Para.) 

METROPOLITAN— (4,350),  25c-60c,  7  days.  Other 
attractions:  Duke  Ellington  and  Cotton  Club  orches- 
tra, revue,  comedv,  lounge  dancing.  Paramount  news. 
Gross:    $28,000.     Rating:    85%. 

•'THE    BIG    PARTY"    (Fox) 

KEITH-ALBEE— (2,500),  25c-60c,  7  days.  Other  at- 
tractions: Eddie  Dowling  in  person,  vaudeville, 
R-K-OIians.  Sportlight,  Pathe  news.  Gross:  $16,000. 
Ratings:    85%. 

"GOOD   INTENTIONS"    (Fox) 

KEITH  MEMORIAL— (2,800),  30c -65c,  7  days.  Other 
attractions:     Organ     specialties,     Sportlight,     comedy, 
Pathe   news.     Gross:    $20,000.     Rating:    85%. 
"LET    US    BE    GAY"    (M-G-M) 

LOEW'S  STATE— (3,700),  30c-50c,  7  days.  Other 
attractions:  Comedy,  Hearst  Metrotone  news.  Gross: 
$19,000.      Rating:    95%. 

"ONE    ROMANTIC   NIGHT"    (U.A.) 

LOEW'S  ORPHEUM— (3.100).  2Sc-50c,  7  days. 
Other  attractions:  Loew's  Roadshow  "Blue  Garden," 
vaudeville,  comedy,  Hearst  Metrotone  news.  Gross: 
$19,000.      Rating:    95%. 

"WITH    BYRD    AT    THE    SOUTH    POLE"    (Para.) 
(.Playing  da\  and  date  with  the   Uptown) 

OLYMPIA— 2,500),  25c-50c,  7  days.  Other  attrac- 
tions: Comedy,  Paramount  news.  Gross:  $19,000. 
Rating:     125%    (second    week). 

"WITH    BYRD    AT    THE    SOUTH    POLE"    (Para.) 
(.Playing  day  and  date  with  the  Olympia) 

UPTOWN— (2,000),  25c-60c,  7  days.  Other  attrac- 
tions: Comedy,  Paramount  news.  Gross:  $15,500. 
Rating:    130%   (second   week). 

"SISTERS"    (Columbia) 

PARK— (800).    25c-50c,    7    days.      Other    attractions: 
Universal    news.      Gross:    $4,500.      Rating:    90%. 
"ALL   QUIET   ON   THE   WESTERN   FRONT"   (U.) 

MAJESTIC— (1,800).  25c-50c,  7  days.  Other  attrac- 
tions: Comedy,  Paramount  news.  Gross:  $12,000. 
Rating:    90%. 

"THE    BORDER    LEGION"    (Para.) 

SCOLLAY  SQUARE— (1,800),  25c- 50c,  7  days.  Other 
attractions:  Seven  vaudeville  acts,  comedy,  Para- 
mount  news.     Gross:    $12,000.     Rating:    90%. 

"DANGEROUS  NAN  McGREW"  (Para.) 
(Playing  day  and  date  with  Modern) 

FENWAY— (1,800),  25c-50c,  7  days.  Other  attrac- 
tions: Comedy,  Paramount  news.  Gross:  $11,000. 
Rating:     90%. 

"DANGEROUS  NAN  McGREW"   (Para.) 
(Playing  day  and  date  with  Fenway) 

MODERN— (800).  25c-50c,  7  days.  Other  attrac- 
tions: Cojnedy,  Paramount  news.  Gross:  $5,000. 
Rating:    85%. 


Leisurely  Ladies 
Get  First  Money 
At  Ottawa  Houses 


Ottawa — Business  was  fair  to  good  all 
around,  although  nothing  sensational.  In 
fact,  mid-summer  patronage  showed  a  firm- 
ness that  was  refreshing.  There  was  a 
marked  difference  of  opinion  between  the 
sexes  regarding  the  week's  preferences.  The 
women  flocked  to  see  "Ladies  of  Leisure" 
at  the  Regent,  while  the  men  folks  steered 
to  Keith's  for  "The  Social  Lion"  and  the 
"Fox  Movietone  Follies  of  1930,"  or  to  the 
Imperial  for  "Women  Everywhere."  The 
single  100  percenter  of  the  week  was  "La- 
dies of  Leisure,"  which  brought  close  to 
$6,000  at  the  Regent. 

Weather:    Frequent  showers. 

Opposition:  "Ladies  of  Leisure,"  Regent;  "The  So- 
cial Lion,"  B.  F.  Keith's;  "Temptation,"  Avalon;  "The 
13th  Chair,"  Centre;  "Women  Everywhere,"  Imperial; 
"Fox  Movietone  Follies  of  1930,"  Keith's;  "Mamba," 
Avalon. 

"LADIES    OF    LEISURE"     (Columbia) 

REGENT— (1,225),    25c-60c,    6    days.      Other    attrac- 
tions:     "College     Hounds,"     comedy;     Fox     Movietone 
news;    orchestra.     Gross:    $5,850.     Rating:    100%. 
"THE   SOCIAL   LION"    (Paramount) 

B.  F.  KEITH'S— (2,596),  15c- 50c,  3  days.  Other  at- 
tractions: "Ride  'Em,  Cowboy";  "Chinatown  Fan- 
tasy"; "Wise  Flies,"  cartoon;  Pathe  Sound  news. 
Gross:    $4,100.     Rating:    85%. 

"TEMPTATION"    (Columbia) 

AVALON— (990),  25c-35c.  3  days.  Other  attractions: 
"Western  Knights,"  comedy;  Fox  Movietone  news. 
Gross:    $1,150.     Rating:   80%. 

"THE    13TH    CHAIR"    (M-G-M) 

CENTRE—  (1,200).  15c-50c,  6  days.  Other  attrac- 
tions: "Campus  Crushes,"  (comedy;  "Voice  of  Hol- 
lywood."   Gross:    $3,100.     Rating:    80%. 

"WOMEN    EVERYWHERE"    (Fox) 

IMPERIAL— (1,200),    15c-50c,   6   days.     Other  attrac- 
tions:    "Rubeville   Night   Club."   cartoon   song;   Hearst 
Metrotone    news.     Gross:    $2,600.     Rating:    75%. 
"MOVIETONE    FOLLIES   OF   1930"  (Fox) 

B.  F.  KEITH'S— (2,596),  15c-50c,  3  days.  Other  at- 
tractions: "Honk  Your  Horn,"  comedy;  "Voices  of 
Lonely  Men";  Universal  Newspaper  reel.  Gross: 
$4,050.     Rating:    85<  . 

"MAMBA"    (Tiffany) 

AVALON'— (990),  25c-35c,  3  days.  Other  attractions: 
"Skirt  Shy,"  comedy;  "An  Old  Flame,"  cartoon;  Fox 
Movietone    news.     Gross:    $1,200.     Rating:    90%. 


Rudolph   Schildkraut 
Dies  From  Heart  Attack 

Hollywood — Within  a  few  hours  after 
leaving  the  R-K-O  studio  because  of  ill- 
ness, heart  disease  caused  the  death  of  Ru- 
dolph Schildkraut,  65,  veteran  screen  player. 
He  was  born  in  Foscani,  Italy,  in  1865,  but 
was  a  citizen  of  Rumania  before  becoming 
a  naturalized  American  last  fall.  He  was 
the  father  of  Joseph  Schildkraut.  He  scored 
many  screen  successes,  outstanding  of  which 
was  his  portrayal  in  "King  of  Kings." 


Scott  Succeeds  Sauber 

Universal  has  appointed  Harry  Scott 
manager  of  its  Washington  branch,  suc- 
ceeding Nate  Sauber,  who  has  resigned. 
Until  a  permanent  successor  to  Scott  is 
selected,  Leo  M.  Devaney,  assistant  Eastern 
sales  manager,  has  taken  over  the  manage- 
ment of  the  Detroit  exchange. 


Getting  Both  Ends 

Toronto — The  Northern  Electric  Co.,  rep- 
resenting Western  Electric  in  the  Dominion, 
recently  installed  sound  equipment  in  300 
Canadian  theatres.  Now  it  is  engaged  in 
fitting  floodlight  systems  at  race  tracks  for 
night  racing  and  other  sports. 


38 


M  o  t  i  o  n    P  i  c  t  u  r  e    N  c  w  s 


J  it  I  v    19,    1  y  3  0 


Hollywood  Daze 

Jed  Buell  is  responsible  for  this  one, 
and  he  can  do  all  the  boasting  about  it. 

A  tramp  laid  himself  down  for  a 
snooze  on  Ventura  boulevard,  and 
awoke  to  find  a  gang  of  workmen 
building  a  putt-putt  golf  green  in  his 
whiskers. — Los  Angeles  Record. 


Casey  Pan  Able 
To  "Swing  High" 
With  Pathe  Opus 

Kansas  City — Pathe's  lead-off  picture  un- 
der the  new  Derr  production  regime  copped 
the  honors  here,  stepping  up  the  Pantages 
to  a  gross  of  $12,000.  It  was  backed  by 
some  clever  exploitation.  The  Mainstreet, 
playing  Radio's  "Shooting  Straight,"  with 
the  added  attraction  of  Baby  Rose  Marie  on 
the  stage,  knocked  off  110%,  or  $16,500. 
At  the  Midland,  where  Metro's  "The  Unholy 
Three"  was  run,  the  rating  was  105%  and 
the  gross  $15,750.  The  Uptown  was  above 
average,  105%,  with  Fox's  "Such  Men  Are 
Dangerous,"  which  took  in  $6,300.  The 
Newman  stood  at  90%,  or  $8,100,  playing 
Paramount's  "True  to  the  Navv."  The 
Royal  grossed  $4,000  (90%)  on  "Danger- 
ous  Nan  McGrew"    (Paramount). 

Weather:     Very   hot. 

Opposition:  "the  Unholy  Three,"  Midland;  "Shoot- 
ing Straight"  and  five  acts  vaude_,  Mainstreet ;  "Swing 
High,"  Pantages:  "Such  Men  Are  Dangerous,"  Up- 
town: "True  ta  the  Navy,"  Newman;  "Dangerous  Nan 
McGrew,"    Royal. 

"THE   UNHOLY   THREE"    (M-G-M) 
MIDLAND— (4,000),   25c-40c,    7    days.     Other   attrac- 
tions:     Charlie     Chase    in     "Fast     Work";     Grantland 
Rice     Sportlight;      Metrotone     news.       Gross:     $15,750. 
Rating:    105%. 

"SHOOTING   STRAIGHT"    (R-K-O) 
MAINSTREET— (3,067),   35c-60c,    7   days.     Other   at- 
tractions:     Five    acts    vaude,    headlining    Baby    Rose 
Marie.     Gross:    $16.5150.     Rating:    110'.;. 
"SWING    HIGH"    (Pathe) 
PANTAGES— (2,160),  25c-50c,  7  days.     Other  attrac- 
tions:     Pathe    news;    Felix,    the    Cat.    Gross:    $12,000. 
Rating:    120%. 

"SUCH   MEN   ARE  DANGEROUS"    (Fox) 
UPTOWN— (2,200),    25c-50c.    7    days.     Other    attrac- 
tions:   M-G-M    short,    featuring    Bob    Nelson;    Oswald 
cartoon.     "Hell's     Heels";     Universal     news.      Gross: 
$6,300.     Rating:    105%. 

"TRUE  TO  THE  NAVY"  (Paramount) 
NEWMAN— (2,000),  25c-60c,  7  days.  Other  attrac- 
tions: Harry  Langdon  in  "Sky  Boy";  Helen  Morgan 
in  "What.  Wouldn't  I  Do  for  That  Man";  "Many 
Moons";  Paramount  news.  Gross:  $8,100.  Rating: 
oik;. 

"DANGEROUS    NAN    McGREW"    (Paramount) 
ROYAL— (900),    25c-50c.    7    days.     Other    attractions: 
I'd. .mount    news.     Gross:    $4,000.     Rating:    90%. 


Freedman  Appointed  "U" 
Comedy  Supervisor 

Hollywood — Samuel  Freedman,  former 
operator  of  an  independent  studio  and  more 
recently  head  of  Qualitone  sound  projec- 
tor,  has  been  engaged  by  Carl  Laemmle  as 
a  comedy  supervisor.  Freedman  will  take 
charge  of  the  talker  versions  of  the  "Leath- 
er Pushers"  series. 


Fischer  Buys  Levine  Serials 

Cleveland  —  Three  all-talking  serials, 
1930-31  releases,  will  be  distributed  in  Ohio 
by  Meyer  Fischer,  Fischer  exchange,  which 
closed  with  Nat  Levine  for  a  Rin  Tin  Tin 
ipi^nde  story,  temporarily  titled  "Cactus 
Kid";  a  Tom  Tyler  serial  and  an  animal 
subject. 

Big  Four  Corp.  sold  Ohio  and  Kentucky 
rights   on    12  talking   westerns   to    Fischer. 


Lowe  Holds  Gross 

To  130  Per  Cent 

In  Portland  Heat 


Portland — Warm,  sultry  weather  and  the 
>tart  of  the  vacation  seasons  for  many  sent 
a  number  of  the  cash  customers  both  to  the 
mountains  and  beaches,  but  incoming  tour- 
ists helped  first-run  business.  With  "Good 
Intentions,"  with  Edmund  Lowe,  grossed 
but  $12,400  for  a  rating  of  130% ;  the  cool 
Paramount  with  Zane  Grey's  "Border  Le- 
gion," plus  a  lot  of  laughs  in  the  stage 
show,  "Northern  Nites,"  stepped  up  to  $12,- 
000  and  120%.  Several  eastern  attractions 
in  the  ballrooms  and  bathing  tanks  in  the 
parks  grabbed  money  away  from  downtown 
attractions. 

Weather:    Warm,  suttry. 

Opposition:  "Border  Legion,"  "Inside  the  Lines," 
"The  Unholy  Three"  (second  week),  "Sweethearts  and 
M  ives,"    "Mammy." 

"GOOD    INTENTIONS"    (Fox) 

FOX  BROADWAY— (1,912),  25c-60c,  7  days.  Other 
attractions:  Fanchon  &  Marco's  "Brunettes  Idea"; 
Slate  Bros;  Aramada  Chirot;  Hassan  Troupe;  Don 
Wilkins;  Fox  Broadway  band;  novelty  organ  offering 
by  Henri  LeBel  and  two  Lorains,  with  three  consoles; 
Fox  Movietone  news;  Mickey  Mouse  short.  Gross: 
$12,400.     Rating:    130%. 

"THE   BORDER   LEGION"    (Paramount) 

PORTLAND  PARAMOUNT— (3,085),  25c-50c,  7  days. 
Other  attractions:  "Northern  Nites,"  with  Happy 
Phil  Lampkin  and  Paramounteers;  Tex  McLeod; 
Bert  Darrell;  Beeman  and  Grace;  Con  Maffie,  organ- 
ist. Gross:  $12,000.  Rating:  120%. 
"MAMMY"    (W.   B.) 

HAMRICK'S  MUSIC  BOX— (1,835),  25c-50c,  7  days. 
Other  attractions:  Fox  Movietone  news;  Vitaphone 
Varieties.     Gross:    $11,875.     Rating:    110%. 

"INSIDE    T.HE  LINES"    (R-K-O) 

R-K-O  ORPHEUM— (1,700),  25c-50c,  7  days.  Other 
attractions:  Sylvia  Clark,  Pressler  &  Klass;  Lights 
and  Shadows;  Catherine  Custer.  Gross:  $11,500. 
Rating:     105%. 

"UNHOLY    THREE"    (Fox) 

FOX  UNITED  ARTISTS— (945),  25c-50c,  7  days. 
Extra  midnight  matinee.  Second  week.  Gross:  $10,- 
500.    Rating:    100%. 

"SWEETHEARTS  AND  WIVES"  (F.  N.) 

RIALTO— (1,498),  25c-50c,  7  days.  Other  attractions: 
Tito  Schippa,  "Glacier  Secrets";  "Campus  Crushes," 
comedy;  Paramount  sound  news.  Gross:  $9,875. 
Rating:    '«%. 


Methodists  Hang 
Everything  But 
Murder  on  Films 


Portland — Blaming  films  with  practically 
all  of  the  criminal  influences  in  the  book, 
save  Bishop  Cannon's  alleged  stock  market 
gambling,  and  declaring  that  efforts  to" raise 
standards  by  co-operation  with  the  industry 
have  "failed  to  secure  desired  results,"  the 
Oregon  annual  conference  of  the  Methodists 
is  on  record  for  government  regulation. 

The  conference  blames  films  for  "under- 
mining the  Christian  influence  of  home  and 
church,  menacing  law-abiding  citizenship 
and  misrepresenting  American  life  to  the 
nations  of  the  world." 

The  resolution  pledged  co-operation  to 
the  Federal  Motion  Picture  Council  in 
America,  in  "its  effort  to  obtain  the  passage 
of  the  hill  declaring  the  motion  picture  to 
be  a  public  utility  and  providing  for  a  Fed- 
eral motion  picture  commission  to  regulate 
the  trade  practices  of  the  motion  picture 
industry  and  to  establish  definite  moral 
standards  to  be"  applied  before  the  produc- 
tion of  films  which  are  to  he  licensed  for 
interstate   commerce." 


Canny 

Did  you  hear  about  the  Tampascot? 
Somebody  called  him  a  moron.  He 
looked  it  up  and  found  it  meant  a 
person  with  the  mind  of  a  child  eight 
to  twelve  years  old. 

So  he  tried  to  get  into  the  Tampa 
theatre  on  a  15-cent  ticket. 

— Tampa  Tribune. 


South  Pole  Lure 
Helps  Cleveland 
To  Forget  Heat 


Cleveland — A  week  of  excessive  heat 
with  no  relief  didn't  do  the  theatres  a  bit  of 
good.  Chaney's  first  talking  picture,  "The 
Unholy  Three,"  William  Powell  in  "Shadow 
of  the  Law"  and  "With  Byrd  at  the  South 
Pole"  exceeded  the  summer  averages,  while 
the  other  pictures  got  by  with  small  margins 
of  profit. 

Weather:  Continuous  excessive  heat  with  no  rain 
to    clear   the   atmosphere. 

First    run:    "With    Byrd   at    the    South    Pole,"    "The 
Unholy     Three,""     The     Sea    Bat,"     "Tin-     Man     From 
Blankley's,"   "Shadow  of  the   Laze.''    "Up   the  Congo," 
"All    Quiet   cm   the    Western  Front"    (4th   week). 
"WITH    BYRD    AT    THE    SOUTH    POLE"    (Para) 

STILLMAX— (1,900),  7  days.  Other  attractions: 
"Hog  Wild"  (M-G-M),  Hearst  Metrotone  news. 
Gross:    about    $17,000.      Rating:    113%. 

"THE  UNHOLY  THREE"   (M-G-M) 

ALLEN— (3,300),  7  days.  Other  attractions:  "Al- 
aska Nights"  (Columbia),  "Screen  Snap  Shots"  (Col- 
umbia), Hearst  Metrotone  news.  Gross:  about  $22,- 
500.      Rating:    125%. 

"THE    SEA   BAT"    (M-G-M) 

STATE— (3,400),  7  days.  Other  attractions:  "The 
New  Waiter"  (Pathe),  "The  Golden  Pagoda"  (Pathe), 
"Mandalay"  (Pathe),  "How's  Me  Baby"  (Educa- 
tional), Paramount  news,  Loew's  unit  show.  Gross: 
about    $17,500.      Rating:    87%. 

"THE    MAN    FROM    BLANKLEY'S"    (Warners) 

R-K-O  PALACE— (3,600),  7  days.  Other  attrac- 
tions: "The  Runaway  Train"  (Educational),  "America 
or  Bust"  (Pathe),  Pathe  Review,  Aesop's  Fables 
(Pathe),  Pathe  news.  Vaudeville  headed  by  Olsen 
and  Tohnson.  Gross:  about  $22,000.  Rating  88%. 
"SHADOW    OF    THE    LAW"    (Paramount) 

R-K-O— (4,500)— 7  days.     Other  attractions:   "Jumps" 
(Educational),    "Toby    in    the    Museum"    (RKO),    Fox 
Movietone  news.     Gross:   about  $18,000.     Rating,  120% 
"UP  THE  CONGO"   (Educational) 

CAMEO— (1,200).  7  days.  25c-50c.  Other  attrac- 
tions: "The  Big  Revue"  (Fis'.her),  "Night"  (Colum- 
bia). Gems  of  M-G-M,  Hearst  Metrotone  news  (M- 
G-M).  Gross:  about  $4,100.  Rating:  82%. 
"ALL  QUIET  ON  THE  WESTERN  FRONT"  (U) 
(4th    week) 

SHUBERT  HANNA— (1,500),  7  davs.  Gross:  about 
$10,000.     Rating:    70%. 


Brunswick  Moves  Into 
New  Warner  Building 

Chicago — The  new  six-story  Warner  ex- 
change building  at  13th  St.  and  Wabash 
Ave.,  received  new  occupants  this  week 
when  the  Brunswick  Recording  company 
vacated  its  former  quarters  in  the  Bruns- 
wick building  here  for  the  entire  sixth  floor 
<>f  the  exchange  building.  This  constitutes 
the  first  addition  to  the  building's  occupants 
since  its  opening  six  weeks  ago.  At  that 
time,  Warner  Bros..  First  National.  Vita- 
phone  and  Vitagraph  took  over  the  third 
floor  of  the  building. 

In  the  near  future  Warners'  Chicago  area 
theatre  staff  will  take  over  the  fourth  floor 
of  the  building.  The  first  floor  is  used  for 
shipping,  storage  and  poster  departments, 
which  leaves  only  the  second  and  fifth 
floors  vacant.  Warners'  music  company 
subsidiaries  will  probably  get  fifth  floor 
space,  while  the  Chicago  Warner  Club  may 
establish  quarters  on  the  second  floor. 


/  u  i  y  19,   19  3  0 


Motion    Picture    News 


39 


Language  and  Backwoods  Exhibition 
Bar  U.  S.  Talkers  from  Little  Nations 


Baltic    Countries   No    Market, 

But  Trade  Won't  Worry 

Over  the  Loss 


Washington — The  future  for  talkers  in 
the  Baltic  countries  is  very  slight,  the  re- 
port of  the  Motion  Picture  Division  of  the 
Department  of  Commerce  on  Continental 
conditions  points  out. 

Never  important  outlets  for  American 
films  in  the  silent  days,  the  language  bar- 
rier, plus  the  relatively  slight  advances  made 
in  exhibition  in  those  countries,  appear  to 
provide  sufficient  reason  to  count  out  of  the 
reckoning  such  nations  as  Estonia,  Latvia, 
Lithuania  and  Finland. 

The  report,  now  appearing  serially  in 
Motion  Picture  News,  continues : 

ESTONIA 

By   EDWARD  HUNT 
Office   of   Commercial  Attache,    Tallinn 

There  are  approximately  55  cinemas  oper- 
ating in  Estonia,  with  a  total  of  about  13,000 
seats.  There  are  14  at  Tallinn,  six  at  Tartu, 
five  at  Narva  and  three  at  Parnu,  the  best  be- 
ing distributed  in  the  provinces.  During  1929 
only  two  were  constructed,  one  at  Tartu,  and 
one  at  Parnu,  with  approximately  500  seats 
each.  Only  a  few  minor  cinemas  were  recon- 
structed during  the  year,  the  number  of  seats, 
however,  remaining  unchanged. 

In  1929  only  one  cinema,  Gloria  Palace,  Va- 
baduse  Plats,  Tallinn,  was  equipped  with  sound 
apparatus  of  a  phonograph  type  operated  in  the 
projection  booth  with  a  loudspeaker  stationed 
behind  the  screen. 

Marska  Film  Production,  four  Viru  tanav, 
Tallinn,  produced  two  films  in  1929;  (1)  "Vi- 
gased  Pruudid"  (Brides  with  Defects),  fea- 
turing Estonian  country  life,  in  seven  acts, 
length  2,100  meters,  cost  of  production  1,500 
crowns  ($400);  (2)  "Dollarid  (The  Dollars), 
a  feature  film  in  eight  acts,  length  2,400  me- 
ters, cost  of  production  7,000  crowns  ($1,870). 

"Sirius  Film"  (Theodor  Luts),  19  Aia  ta- 
nav, Tartu,  produced  only  one  film  in  1929, 
"Noored  Kotkad"  (The  Young  Eagles),  fea- 
turing the  Estonian  War  for  Independence,  in 
eight  acts,  length  2,400  meters,  cost  of  produc- 
tion 15,000  crowns  ($4,000). 

Mrs.  Ershova,  1  Vene  tanav,  Tallinn,  pro- 
duced one  film,  "Juri  Rumm"  (the  name  of  a 
legendary  hero),  featuring  certain  historical 
events,  in  two  series,  14  acts,  length  4,200  me- 
ters, cost  of  production  15,000  crowns  ($4,000). 

The  only  studio  in  Estonia  is  operated  by 
Estonia  Film,  of  4  Viru  tanav,  Tallinn.  It  is 
equipped  for  the  production  of  silent  films  ex- 
clusively. 

Films  for  release  in  Estonia  are  censored 
first  by  the  department  of  police,  political  di- 
vision, Toompea  Loss,  Tallinn.  Films  approved 
for  release  by  that  department  are  further 
passed  upon  by  the  Estonian  Ministry  of  Edu- 
cation to  decide  whether  they  are  fit  and  proper 
to  be  attended  by  minors.  In  compliance  with 
the  decision  of  the  local  educational  authorities, 
cinemas  usually  display  an  announcement  in 
their  different  advertising  mediums  as  to 
whether  the  particular  film  can  be  attended  by 
minors. 

Wiring  Theatres  Slowly 

It  is  proposed  to  equip  the  following  cinemas 
in  Tallinn  with  sound  apparatus  during   1930 : 

Seats 

Gloria    Palace    1,000 

Rekord    500 

F.ndla    600 

Bi-Ba-Bo     350 


In  Tartu  three  cinemas,  seating  1,500,  are 
also  expected  to  be  wired  during  the  year. 

There  is  considerable  interest  in  Estonia  in 
sound  films.  It  is  very  difficult,  however,  to 
ascertain  at  present  where  the  necessary  equip- 
ment and  requisites  will  be  purchased.  Local 
cinema  owners  are  not  entirely  against  the 
American  equipment  provided  the  prices  are 
reasonably  low.  Considerable  interest  is  also 
displayed  in  sound  apparatus  which  produced* 
sound  from  the  film  itself,  although  it  is 
thought  to  be  rather  too  expensive  to  warrant 
a  wide  use. 

Thus  far  the  wiring  system  employed  in 
local  cinemas  has  been  considered  to  be  quite 
satisfactory.  Rearrangements  have  beeji  made 
only  in  a  few  houses.  Large  cinemas  have  a 
good  wiring  system  and  operate  their  own 
power  plants  to  supply  electric  current  in  case 
the  city  power  plants  fail. 

With  the  exception  of  cinemas  at  Tallinn, 
Narva,  Tartu,  and  Parnu,  those  operating  in 
other  parts  of  the  country  are  hardly  of  ade- 
quate size  to  warrant  their  being  wired,  be- 
yond the  first-run  houses. 

A  number  of  feature  films  have  been  planned 
for  production  during  1930.  The  programs 
will  not  be  made  public  as  yet,  and  it  may  be 
that  some  of  the  plans  will  have  to  be  cur- 
tailed owing  to  the  lack  of  capital. 

The  local  agent  of  an  American  concern  is 
awaiting  the  receipt  of  a  sound-recording  ap- 
paratus from  New  York  so  that  he  can  start 
producing  local  sound  news  reels. 

The  only  studio  in  Estonia  for  the  produc- 
tion of  silent  films  is  operated  by  Estonia 
Film.  It  is  difficult  to  say  whether  any  expan- 
sions are  proposed  for  sound  filming.  The  com- 
pany produced  no  films  in  1929,  but  may  lend 
the  use  of  its  laboratories  and  studio  premises 
to  other  enterprises. 

TJiere  are  no  laws  in  force  in  Estonia  which 
are  in  any  way  inimical  to  the  interests  of 
American  films,  nor  are  there  any  such  laws  in 
prospect. 

LATVIA 

By    BASIL   DAHL 
Acting   Commercial  Attacha,  Riga 

No  new  cinemas  were  built  in  Latvia  during 
1929,  but  the  Casino,  in  Riga,  was  reconstruct- 
ed and  its  seating  capacity  increased  from  550 
to  750.  No  other  reconstruction  work  was  un- 
dertaken. 

Only  one  theatre  in  Latvia,  the  Splendid  Pal- 
ace, in  Riga,  which  has  a  seating  capacity  of 
1,000,  is  equipped  with  sound  apparatus,  in- 
stalled toward  the  end  of  1929.  It  is  a  Ger- 
man-made double-disc  reproducer  (Prasing, 
Berlin)  and  costs  $4,000  installed.  Two  dials 
were  made  with  sound-reproduction  equipment 
in  the  Capitol  cinema,  Riga,  but  the  apparatus 
failed  to  give  satisfaction  and  no  more  trials 
were  made.  It  is  reported  that  the  owners  of 
the  latter  cinema  have  made  an  arrangement 
with  representatives  of  Soviet  Russia  manu- 
facturers of  sound-reproducing  equipment.  For 
the  time  being,  however,  the  Russians  are  not 
selling  their  equipment.  They  have  offered  to 
lease  it  to  the  Capitol  for  trial,  providing  they 
are  given  50  per  cent  of  the  profits.  It  is  re- 
ported that  the  Russians  will  sell  their  patents 


To  Film  Operas 

Vienna  —  Production  of  a  series  of 
operas  in  sound  pictures  has  been 
agreed  to  by  the  state  operas  of 
Vienna,  Berlin,  Munich  and  Dresden. 
Works  to  be  included  are  by  Wagner, 
Mozart   and   Richard   Strauss. 


Theatres    Too    Few    and    Too 

Antiquated   for   Return 

To  Be  Worthwhile 

to  foreign  manufacturers  as  soon  as  it  has  been 
proved  that  the  equipment  is  satisfactory. 

Two  other  cinemas  in  Latvia,  the  Forum  in 
Riga,  having  a  seating  capacity  of  900,  and  the 
Kammerspiele  in  Libau,  with  a  seating  ca- 
pacity of  500,  are  contemplating  the  installation 
of  sound-reproducing  apparatus  in  the  near 
future.  The  owners  of  theatres  in  Latvia  are, 
as  a  rule,  familiar  with  only  continental  equip- 
ment (chiefly  German  and  French),  and  the 
general  opinion  is  that  none  of  it  gives  full 
satisfaction. 

It  is  thought  that  American  equipment,  al- 
though superior  in  quality,  is  much  too  high  in 
price.  Theatre  owners  assert  that  American 
equipment  is  sold  in  Europe  at  prices  that  are 
about  50  per  cent  higher  than  in  the  United 
States,  which  price  increase,  they  think,  is  not 
justified.  Local  film  dealers  and  cinema  owners 
have  shown  much  interest  in  catalogues  and 
general  sales  literature  of  American-made 
sound  equipment.  It  must  be  borne  in  mind 
that  the  purchasing  power  of  the  Latvians  is 
very  low  and  that  this  results  in  their  favoring 
medium  and  low  priced  equipment. 

Production  Slight 

Only  one  film,  a  silent  film  called  "Latvijas 
Tapsana"  (Formation  of  Latvia),  was  started 
during  1929.  It  is  an  educational  and  patriotic 
film  of  local  importance  and  is  being  produced 
under  the  auspices  and  at  the  expense  of  the 
Ministry  of  the  Interior  and  the  War  Office. 
It  is  3,000  meters  long  and  cost  32,000  lats 
($6,175). 

Two  dramas  of  the  Latvian  studio,  Latvju 
Filma,  were  completed  in  1929.  Both  of  these 
are  silent  films.  The  first  is  called  "Heinrich 
Rautenfeld"  and  the  second  "In  the  Whirl  of 
the  Times."  The  former  is  2,100  meters  and 
the  latter  1,850  meters  in  length.  These  films 
were  shown  in  two  cinemas  in  Riga  and  in  the 
country  districts,  but  without  much  success. 
Latvju  Filma  went  into  liquidation  recently. 
It  is  estimated  that  the  cost  of  producing  each 
of  its  films  was  less  than  10,000  lats.  The  cost 
of  producing  news  reels  is  105  lats  per  150 
meters. 

Sound  films  have  not  been  produced  in  Latvia. 

There  are  no  studios  equipped  for  sound- 
film  production  in  the  country. 

The  company  Latkino,  m.  Peterbaznicas  iela 
1,  Riga,  was  established  in  1929.  This  com- 
pany publishes  the  film  journal  Kino  and  oper- 
ates a  studio  for  training  film  artists.  Latkino 
has  not  yet  evinced  any  activity  in  the  pro- 
duction  of  films. 

Four  sound  films  were  censored  for  release 
and  shown  in  Riga  near  the  end  of  1929,  three 
in  the  Splendid  Palace  cinema  and  one  in  the 
Capitol  cinema.  The  sound  films  shown  in  the 
Splendid  Palace  met  with  success,  both  with 
respect  to  technical  performance  and  attend- 
ance, but  the  Capitol  show  was  a  failure,, 
largely  because  of  technical  reasons.  It  has 
been  said  that  the  sound-reproducing  equip- 
ment  was   defective. 

Only  American  sound  films  have  been  shown 
in  Latvia. 

No  Field  for  Talkers 

The  business  in  Latvia  in  1929,  as  well  as 
other  branches,  was  adversely  affected  by  the 
1928  crop  failure,  but  it  is  gratifying  to  note 
that  the  ratio  of  American  films  released  in- 
creased from  38  per  cent  of  the  total  length 
in  1928  to  over  50  per  cent  in  1929. 
(Continued  on  page  54) 


40 


Motion    P  i  c  t  u  r  e    Yews 


J  uly   19  ,   193  0 


Night  Baseball 
Is  "Dead  Issue," 
Says  Franklin 


Los  Angeles — The  scare  that  night  base- 
ball threw  into  theatre  operators  is  subsid- 
ing and  this  form  of  amusement  is  no  longer 
feared  as  competition  of  a  serious  nature, 
according  to  Harold  B.  Franklin,  president 
of  Fox  West  Coast  Theatres.  And  there  are 
many  reasons  for  the  anticipated  demise  of 
these  fads. 

Night  baseball  made  a  desperate  attempt 
to  invade  the  evening  amusement  schedule, 
says  Franklin,  "and  for  a  brief  while  threw 
the  amusement  world  out  of  its  stride." 
However,  he  adds,  "the  nocturnal  sport  now 
appears  to  be  withering  in  the  chilly  night 
winds,  combined  with  the  disapproval  of 
the  ball  clubs  themselves." 

"Launched  with  fanfare  and  heavy  pub- 
licity in  the  northern  sectors  of  California, 
and  centering  around  Sacramento,"  said 
Franklin,  "the  night  games  drew  heavy 
crowds  in  the  first  flush  of  their  novelty. 
It  took  but  a  few  games,  however,  with  bit- 
terly cold  winds  assaulting  the  fans,  to  show 
the  enthusiasts  that  there  was  nothing  pleas- 
urable about  straining  their  eyes  in  the  semi- 
glow. 

Players  in  Opposition 

"Still  greater  opposition  sprang  up  among 
the  players  themselves,  who,  despite  the 
siege  of  press  agent  stuff  promulgated  by 
the  club  owners,  were  unfriendly  toward  the 
night  schedule  because  it  deprived  them  of 
any  personal  leisure  and  ruined  their 
chances  with  the  bigger  leagues.  Class  A. 
A.  leagues  instructed  their  scouts  to  have 
no  dealings  with  players  who  had  played  the 
night  ticket,  because  the  unusual  lighting 
too  greatly  strained  the  eyes. 

"A  letter  from  F.  C.  Burhans,  manager 
of  the  Fox  Senator  Theatre  in  Sacramento, 
states : 

"  'Last  night  we  had  a  very  strong  wind. 
It  was  also  very  cold.  The  fans  froze  to 
death  in  the  stands,  and  tonight  it  is  still 
colder.  All  that  is  needed  to  put  the  finish- 
ing touches  on  the  game  is  a  few  more  cold 
nights.' 

"As  a  menace  to  night  theatre  attend- 
ance, night  baseball  is  practically  a  dead 
issue." 


Kalafat  May  Get  Ohio 
Amusement  Chain  of  10 

Cleveland — Although  Judge  George  Baer 
ordered  the  Ohio  Amusement  chain  of  ten 
bankrupt  houses  sold  under  auction  to 
Greater  Realty  Co.,  a  new  deal,  it  is  under- 
stood, may  switch  the  string  to  John  Kala- 
fat, second  high  bidder.  Kalafat's  price 
was  $106,000,  while  the  realty  unit  offered 
$161,379,  with  Greater  now  reported  back- 
ing out. 


A  Scotch  Idea 

If  there's  anything  in  the  power  of 
the  imagination,  when  a  theatre  shows 
the  Antarctic  news  films  the  theatre 
can  shut  off  its  cooling  system. — 
Tampa  Tribune. 


Talkie  Stuff 

Hollywood— Sarah  Y.  Mason,  M-G-M 
scenarist,  brings  the  following  story 
back  from  New  York. 

A  Scotchman,  an  Irishman  and  a 
Jew  were  having  lunch  together.  When 
the  meal  was  finished,  the  Scotchman 
said,  "I'll  take  the  check,"  and  the 
other  two  started  to  walk  out. 

The  next  day,  glaring  eight-column 
headlines  in  the  newspapers  an- 
nounced: 

JEWISH  VENTRILOQUIST  MYS- 
TERIOUSLY   MURDERED. 


Amateur  Golf,v 
Night  Ball,  Close 
2  in  Nebraska 


Omaha — Miniature  golf  and  night  base- 
ball are  blamed  by  Louis  and  Sam  Epstein 
of  the  Nebraska  Theatre  Corp.,  neighbor- 
hood chain,  for  a  business  drop  that  is  in- 
ducing them  to  close  two  or  three  of  their 
houses  for  the  summer. 

With  the  acquisition  of  the  Tivoli  and 
Isis,  the  string  has  grown  to  10  houses. 
All  are  wired,  except  the  Isis,  which  is 
closed  at  present  for  installation.  Other 
houses  in  the  Nebraska  chain,  all  in  Omaha, 
are  the  Avenue,  Uptown,  Maryland,  Magic, 
Benson,  Circle,  Roseland  and  Corby. 


Sunday  Closing 
For  Tom  Thumbs 


Ottawa — Ottawa  exhibitors  have  won  a 
victory  in  the  ruling  of  the  authorities  that 
Tom  Thumb  golf  courses  cannot  operate  on 
Sundays,  in  spite  of  the  operation  of  recog- 
nized golf  on  that  day.  Theatres  cannot 
conduct  Sunday  performances  and  therefore 
the  trick  links  must  also  close  for  the  day. 


W.  C.  T.  U.  Boycotts  Films 
Showing  Drinking  Scenes 

St.  Louis — A  boycott  on  films  "so  long  as 
drinking  scenes  and  the  use  of  liquor  are 
shown  as  the  smart  thing  to  emulate  in  our 
college  and  family  life"  has  been  declared 
by  the  W.  C.  T.  U.  at  a  meeting  in  its 
headquarters. 

The  organization  has  a  membership  drive 
under  way  here  and  asserts  that  it  will  do 
everything  in  its  power  to  discourage  at- 
tendance at  picture  shows  that  disobey  its 
mandate. 


St.  Louis  Regulates  Tom 
Thumb  Golf  Courses 

St.  Louis — An  ordinance  regulating  Tom 
Thumb  golf  courses  has  been  signed  by 
Mayor  Victor  J.  Miller.  The  bill  provides 
that  the  courses  may  open  at  7  A.  M.  and 
must  close  at  1 :30  A.  M.  An  inspection  fee 
of  $40  will  be  collected  annually  from  each 
course.  The  courses  may  only  be  built  in 
commercial,  industrial  and  unrestricted 
zones,  being  barred  from  strictly  residential 
sections. 


Tom  Thumb  Golf 

Courses  Raising 

Havoc  in  Seattle 


Seattle — This  city,  like  many  others  in 
other  sections  of  the  nation,  is  in  the 
midst  of  a  sudden  attack  of  Tom  Thumb 
golf  courses.  At  last  count,  there  were 
said  to  be  well  over  two  dozen  such 
courses  here,  with  new  ones  springing 
up  daily  in  any  available  empty  lot. 

Theatre  managers,  without  exception, 
charge  these  courses  with  taking  much 
business  which  would  otherwise  be  de- 
posited, at  least  in  part,  in  box-offices. 
The  average  expenditure  at  each  of  the 
courses  is  fifty  cents  per  person,  accord- 
ing to  checkers,  which  just  about  repre- 
sents one  theatre  admission. 

The  Seattle  Paramount  is  the  only  lo- 
cal theatre  that  has  so  far  taken  steps 
to  combat  the  inroads.  This  house,  on  the 
balcony  promenade,  has  installed  an  in- 
door Tom  Thumb  course,  where  theatre 
patrons  may  play  nine  holes  without 
charge,  before  or  after  the  show. 


Indiana  Carnivals  to  Be 

Socked  Heavy  Taxes 

Marion,  lnd.  —  Carnivals  visiting  here 
will  have  a  tough  time  in  the  future  if  an 
ordinance  just  introduced  in  the  city  coun- 
cil at  the  behest  of  the  retail  bureau  of  the" 
Chamber  of  Commerce  is  passed.  The  or- 
dinance provides  the  extremely  high  fee  of 
$100  for  the  first  day,  raising  $50  a  day  un- 
til the  sixth  day,  when  it  is  $350  a  day 
thereafter.  Medicine  shows,  side  shows  and 
animal  shows  will  be  forced  to  pay  $50 
a  day  flat  rate.  It  was  said  the  local  or- 
dinance was  written  following  that  in  ef- 
fect at  Anderson,  lnd. 


Tampa  Night  Baseball 
Harms  B.  O.  Business 

Tampa,  Fla. — Night  baseball  is  drawing 
immense  business.  It  may  be  that  the  big 
draw  is  because  of  the  novelty,  as  day  base- 
ball has  never  been  patronized  to  any  ex- 
tent here.  If  the  night  competition  con- 
tinues as  it  started  out  it  will  cut  into  the- 
atre business  materially. 


Indiana  Theatres  Get 
Fire  Hazard  Inspection 

Indianapolis — Inspection  of  local  theatres 
is  to  start  immediately  under  the  direction 
of  Alfred  Hogston,  state  fire  marshal.  The 
work  will  be  done  by  a  deputy  marshal  and 
a  member  of  the  Indianapolis  fire  preven- 
tion bureau.  Three  days  a  week  will  be 
given  to  the  survey,  during  which  time 
every  hazard  in  each  theatre  will  be 
checked. 


Why  Bother? 

Johnny  Farrow  has  a  definition  for 
a  cad   that  is   as  good  as   any   other. 

"A  cad,"  states  Johnny,  "is  a  man 
who  strikes  a  lady  without  taking  off 
his  hat." 


July  19,   19  3  0 


M  o  t  i  on    P  i  c  t  u  r  e    A*  e  w  s 


41 


Stop   Us  If  Were  Wrong 


HARRY  H.  THOMAS,  vice-president  of 
Sonoart-World  Wide,  says  his  company 
believes  in  preparedness,  and,  to  prove  it,  points 
to  the  fact  that  the  company  already  has  de- 
livered to  exchanges  eight  of  the  20  produc- 
tions on  the  1930-1931  schedule. 

*  *     * 

Having  completed  the  direction  of  "Beyond 
Victory,"  for  Pathe,  John  Robertson  will  re- 
turn  to    Universal   to   direct  another  for   that 

company. 

*  *     * 

Estate  of  $125,000  was  left  by  Jacob  Cohen, 
father  of  Arthur  Cohen,  managing  director  of 
Famous  Players-Canadian  Corp.  He  was 
owner  of  the  Globe,  Toronto,  and  had  been  a 
police   magistrate   for   many  years. 

*  *     * 

Following  the  success  of  the  film  version  of 
"Divorcee,"  which  was  adapted  from  Ursula 
Parrot's  novel,  "The  Ex-Wife,"  M-G-M  has 
purchased  film  rights  to  the  writer's  forthcom- 
ing novel,  "Strangers  May  Kiss." 

*  *     * 

Sam  Goldwyn  was  successful  in  his  negotia- 
tions to  borrow  John  Boles  from  Universal  for 
the  featured  spot  in  "Lilli,"  which  will  star 
Evelyn  Laye,  English  actress.  George  Fitz- 
maurice  will  direct  the  production  for  Gold- 
wyn. 

*  *     * 

Charles  Brabin  has  been  assigned  by  M-G-M 
to  direct  "The  Great  Meadow,"  based  on  the 
novel  by   Elizabeth  Maddox  Roberts. 

*  *     * 

Al  Mertz,  RKO  branch  manager  at  Cleve- 
land, appeared  in  Screen  Snap  Shots  last  week 
at  the  Allen  theatre.  Mertz,  at  the  time  the 
picture  was  made,  was  attending  the  RKO  con- 
vention in  California. 

*  *     * 

Bert  Roach  has  been  signed  by  Al  Christie 
to   appear  in  a  series   of   Educational-Christie 

comedies. 

*  *     * 

Irene  Rich  has  been  signed  by  Fox  to  play 
opposite     Will     Rogers     in     his     next     talker, 

"Lightnin." 

*  *     * 

Pauline  Wagner  has  been  assigned  a  role  in 
"College  Lovers,"  which  First  National  is 
making  with  Marion  Nixon  starred.     John  G. 

Adolphi  is  directinq. 

*  *     * 

Josephine  Lovett  has  been  signed  by  Cecil 
B.  De  Mille  to  write  the  screen  play  for  the 
talker  remake  of  "The  Squaw  Man,"  which 
De  Mille  will  produce  for  M-G-M. 

*  *     * 

Tim  Kearse  of  Charleston,  W.  Va.,  R.  E. 
Griffith  and  Tom  Boland  of  Oklahoma  City, 
George  Schaefer  of  Wheeling,  and  Jack  O'Con- 
nell  of  Toledo  were  visitors  to  New  York  and 
the  Warner  offices  during  the  week. 
*     *     * 

Hobart  Henley  has  finished  direction  of  his 
initial  production  for  Warners,  "Captain  Apple- 
jack," which  features  Arthur  Edmund  Carezve, 
John  Halliday  and  Kay  Strozsi. 


"Pathe  Short"  Week 

Pathe  week  is  being  observed  on  the 
short  subject  program  at  the  Globe,  New 
York,  where  five  Pathe  shorts  are  playing. 
They  are :  "Swell  People,"  two  reel  com- 
edy featuring  Harry  Gribbon  and  Dot  Far- 
ley; "A  Romeo  Robin,"  Aesop  Sound  Fable; 
a  Grantland  Rice  Sportlight  and  Pathe 
News. 


0$j/1  mm 


"I  WAS  AFRAID  OF  THAT." 


[  AUREL  AND  HARDY  are  to  have  their 
•*— '  fling  at  a  prison  picture,  their  new  Roach 
comedy  being  "The  Rap,"  now  under  way.  A 
dandy  title  a_nd  one  which  gets  over  the  prison 
idea  better  than  some  of  the  prison  features. 

*  *     * 

Miss  Leona  Pollack,  picture  editor  of  the 
Omaha  World-Herald,  was  recently  married 
to  Ben  Shapiro,  also  of  Omaha. 

*  *     * 

Gary  Cooper,  upon  finishing  his  featured  role 
in  "The  Spoilers,"  for  Paramount,  started 
work  on  "Morocco,"  which  Josef  Von  Stern- 
berg   is    directing.      The    company    will    go    to 

Guadalupe,  Mexico,  for  exteriors. 

*  *     * 

Herbert  Kaufman.  Columbia  branch  man- 
ager   in    Cleveland,    was    married    recently    to 

Miss  Erma  Wiener. 

*  *     * 

Buster  Keaton  and  the  Missus  are  in  New 
York  for  a  vacation. 

Cecil  E.  Maberry,  veteran  sales  executive, 
wasn't  alone  when  he  returned  to  St.  Louis 
after  a  visit  to  Chicago  and  the  East,  bringing 
with  him  a  blushing  bride.     Congratulations. 

R.  E.  Atkins,  owner-manager  of  the  Lyric, 
Elkville,  Ifl.,  is  one  of  the  busiest  men  in  the 
section.  In  addition  to  the  theatre,  he  has  an 
electrical  equipment  shop,  is  timekeeper  for  a 
mine  and  Elkville's  undertaker.  Now,  he  has 
been  elected  county   assessor. 

/.  W.  Rodgers.  Poplar  Bluff,  Mo.,  and  Cairo, 
III.,  showman,  is  vacationing  on  the  Coast 
zvith  the  Missus,  and  probably  will  take  in 
Honolulu  before  returning  to  St.  Louis,  about 

Jug.   1. 

*  *     * 

Edgar  Selwyn  will  direct  "War  Nurse," 
from  novel  by  Rebecca  West,  which  will  be 
produced  as  a  Cosmopolitan  special. 

*  *     * 

Universal  has  borrowed  Conrad  Nagel  from 
M-G-M  for  a  featured  spot  in  "The  Lady  Sur- 
renders," which  John  Stahl  will  direct. 

*  *     * 

"Jerry"  Rudolph,  who  so  efficiently  handles 
advertising  and  publicity  for  RCA  Photophone, 
may  well  be  proud  these  days  for  the  com- 
pany is  standardizing  on  the  effective  trade 
mark  which  he  devised. 


JOHN  L.  DAY,  general  manager  of  the 
Paramount  Publix  organizations  in  South 
America,  with  headquarters  at  Rio  de  Janeiro, 
is   in    New    York   for   his   annual   visit    to   the 

home  office. 

*  *     * 

William  Baketvell  had  to  beat  out  a  lot_  of 
competition  for  the  featured  juvenile  assign- 
ment in  Roland  West's  "The  Bat  Whispers," 
but    came    through   with    colors   flying. 

*  *     * 

Feeling  the  need  of  a  vacation,  and  thinking 
his  employees  and  patrons  might  enjoy  one, 
too,  W.  R.  Fleck,  owner  of  the  New  Moon, 
Sarasota,  Fla.,  has  closed  the  house  for  a  few 
weeks.     He   said   he    would   motor   northward: 

Having  concluded  negotiations  with  Al 
Lewis,  whereby  the  latter  will  produce  "The 
Beggars'  Parade,"  his  newest  stage  play,  Gene 
Towne,  one  of  filmland's  prolific  writers,  has 
returned  to  Hollywood.  He  spent  approxi- 
mately ten  days  in  the  East  awaiting  Lewis' 
decision  after  submitting   the  manuscript. 

*  *     * 

T.  T.  Brown,  former  poster  clerk,  who  has 
been  promoted  to  head  booker  and  office  man- 
ager at  the  Memphis  Pathe  office,  succeeding 
Nelson  T.  Powers,  who  is  off  on  the  sales 
firing  line,  has  had  rapid  advancement  within 
the  space  of  one  year.  Brown,  shortly  after 
joining    the    local    office,    became    poster    clerk. 

Little  Dorothy  De  Borba's  ability  to  turn  on 
"the  tear  faucets"  at  a  moment's  notice  has 
won  her  a  five-year  contract  with  Our  Gang. 
Hal  Roach,  impressed  by  her  work^  in  "Mon- 
sieur Le  Fox,"  gave  her  a  cltance  in  a  couple 
of  Gang  comedies  and  a  contract  is  the  se- 
quel. 

*  *     * 

Paul  Lukas,  Hungarian  character  actor,  has 
been  signed  to  a  term  contract  by  Paramount. 

*  *     * 

Fred  Nickelson  has  succeeded  Benny  Katz 
on  the  exploitation  staff  of  Fox  Midwesco  the- 
atres in  Milwaukee.  Katz  has  gone  to  Cin- 
cinnati to  handle  publicity  for  R-K-0  theatres 

there. 

*  *     * 

Mitchell  and  Durant,  comedians  appearing  in 
Sid  Grauman's  prologue  at  the  Chinese  theatre 
in  Hollywood,  are  negotiating  for  a  picture 
contract  and  will  stay  in  Hollywood  rather 
than  return  to  the  stage. 

*  *     * 

John  Schwalm,  manager  of  the  Rialto,  in 
Hamilton,  is  stepping  high,  wide  and  hand- 
some. His  two  sons,  students  at  Culver  Mil- 
itary Academy,  won  first  and  second  honors 
in  a  hotly  contested  athletic  event  at  the  school 

recently. 

*  *     * 

Arthur  Lyons  of  the  Lyons  and  Lyons 
Agency,  returned  to  Hollywood  this  week  to 
inaugurate  a  new  department  to  supply  pro- 
ducers with  foreign  artists  for  various  language 
version   talkers. 


That's  News 

Tampa,  Fla.— Members  of  the  Tampa 
local  of  the  operators'  union  staged 
their  seventeenth  banquet,  with  the 
managers  and  their  wives  as  guests. 
The  event  was  served  at  midnight  last 
Sunday  night  and  was  attended  by 
practically  all  of  the  managers  of  this 
city 


42 


Motion    Picture    News 


July  19 ,  193  0 


'THE' 


Projectionists'  Round  Table 


.By  John  F.  Rider, 


IT  was  stated  that  a  simple  D.C.  electric  cir- 
cuit consists  of  a  source  of  D.C.  potential 
omnected  to  a  conductor  so  that  urrent  flows  in 
the  circuit.  Such  a  structure  was  shown  in 
Figure  20  in  Lesson  7.  Mention  was  also  made 
o  fthe  fact  that  all  conductors  possess  the  prop- 
erty of  resistance,  hence  the  simplest  circuit 
includes  a  resistance,  even  if  it  be  the  resist- 
ance of  the  conductor  which  joins  the  two  ter- 
minals of  the  source  of  potential,  a  battery. 

Further  analysis  of  simple  D.C.  circuits 
shows  three  classifications,  namely:  series, 
parallel  and  series  parallel.  This  time,  however, 
the  segregation  is  not  governed  by  the  arrange- 
ment of  batteries.  Instead,  it  is  governed  by 
the  arrangement  of  the  elements  which  intro- 
duce the  resistance  into  the  circuit.  If  this  be 
true  then  the  classification  of  the  circuit  is  also 
governed  by  the  current  flow  through  the  cir- 
cuit, since  the  relative  positions  of  the  resist- 
ances influence  the  flow  of  current.  Such  is 
actually  the  case,  and  the  description  of  a  cir- 
cuit as  to  any  one  of  the  three  terms  stated  is 
one  allied  with  the  current  flow  in  the  system. 
Of  course  just  one  source  of  potential  is  being 
considered. 

Series  Circuit 

Referring  once  more  to  Figure  20  (Lesson 
7),  one  path  only  is  provided  for  the  flow  of 
current  in  that  circuit.  Since  the  potential  of 
the  battery  is  fixed  and  the  resistance  R  is  also 
of  fixed  value  be  it  large  or  small,  the  pres- 
ence of  this  resistance  will  limit  the  flow  of 
current  to  a  fixed  finite  value.  This  current 
will  flow  through  the  one  path  provided  in  the 
circuit  and  will  be  the  same  in  all  parts  of  the 
circuit.  The  resistance  R  can  designate  what- 
ever device  is  being  actuated  by  the  current  in 
the  circuit,  be  it  a  lamp,  a  soldering  iron  or  a 
vacuum  tube  filament.  Hence  it  can  be  said 
that: 

A  series  circuit  is  one  in  which  but  one  path 
is  provided  for  the  total  current. 
Also  that ; 

The  current  is  the  same  in  all  parts  of  a 
scries   circuit. 

These  two  laws  are  important  and  should  be 
committed  to  memory  and  remembered  for 
future  use. 

One  is  apt  upon  first  glance  to  say  that  the 
resistance  R  in  Figure  20  is  connected  in  paral- 
lel Mr  shunt  with  the  battery  B.  Such  is  actually 
the  case  but  because  of  the  single  continuous 
path  for  the  current,  the  circuit  is  a  series 
structure. 

If  we  assume  that  R  is  the  filament  of  a 
vacuum  tube  and  B  is  the  filament  battery,  a 
certain  amount  of  work  is  expended  to  cause 
the  flow  of  electric  charges  through  the  fila- 
ment (the  resistance  R)  so  that  it  becomes  in- 
candescent and  glows.  If  the  voltage  of  battery 
B  is  100  volts  and  the  resistance  of  the  filament 
R  is  10  ohms,  the  rate  of  electronic  flow 
through  R  is  the  equivalent  of  a  current  flow 
of    10  amperes. 


FIG.  19 


B 


WW\AAAAAA— 

R. 

F/G.20 


Since  there  is  a  flow  of  charges  through  the 
resistance  R,  there  exists  across  the  two  ex- 
tremities of  the  resistance  a  difference  of  po- 
tential. The  same  is  true  across  any  two  points 
within  that  resistance  or  within  that  circuit. 
Since  the  magnitude  of  the  current  flow  is 
governed  by  the  presence  of  that  resistance, 
the  difference  of  potential  across  the  resistance 
is  equal  to  the  current  times  the  resistance. 
The  same  is  true  of  any  part  of  the  resistance. 
That  is,  the  difference  of  potential  across  any 
part  of  that  resistance  is  equal  to  the  current 
flow  times  that  part  of  the  resistance.  Thus 
we  can  state  that ; 

The  difference  of  potential  or  the  voltage 
across  any  part  of  a  series  circuit  is  equal  to 
lite  current  times  the  resistance  of  that  part  of 
the  circuit. 


Lesson  Eight 


Further  delving  into  the  classifies 
tion  of  circuits,  John  F.  Rider,  in  Les- 
son Eight  of  The  Projectionists' 
Round  Table  series,  outlines  basic  for- 
mulas controlling  the  electrical  end 
of  sound  reproduction. 


This  voltage,  or  difference  of  potential,  is 
frequently  referred  to  as  the  voltage  drop  or 
IR  drop  since  the  product  of  the  resistance  and 
the  current  is  equal  to  the  voltage.  In  the  case 
cited  the  voltage  drop  across  the  resistance  R 
of  10  ohms  when  the  value  of  current  is  10 
amperes  is  100  volts,  the  value  of  potential 
available  from  the  battery  B.  This  may  be  ex- 
pressed by  stating  that  the  voltage  drop  is  equal 
to  the  applied  voltage. 

The  last  sentence  in  the  preceding  paragraph 
has  a  great  deal  of  significance.  A  series  cir- 
cuit need  not  consist  of  but  one  resistance.  Just 
as  it  is  possible  to  divide  the  resistance  R  shown 
in  Figure  20  into  several  separate  units  of  say 
1,  3,  4  and  2  ohms  respectively,  it  is  possible 
to  employ  four  such  resistances  in  series  as  in 
Figure  21.  While  the  appearance  of  the  circuit 
has  been  altered,  only  one  continuous  path  is 
available  for  the  flow  of  current,  hence  the  cir- 
cuit is  still  a  series  structure.  Under  the  cir- 
cumstances, the  total  resistance  offered  by  these 
four  separate  resistances  Rl,  R2,  R3  and  R4  is 
the  sum  of  the  individual  values.  Simple  addi- 
tion shows  the  total  to  be  10  ohms,  the  value  in- 
dicated in  Figure  20  by  just  one  resistance. 
Hence  we  can  state  that : 

The  total  resistance  of  a  number  of  resist- 
ances in  series  is  the  sum  of  the  individual  re- 
sistances. 

Thus 

Rt  =:  Rl  +  R2  +  R3  +  R4      where 
R.   is  the  total  resistance. 

Since  all  of  the  resistances  are  additive,  it  is 
possible  in  a  series  network  to  consider  all  of 
the  resistances  as  a  single  resistance  of  an 
ohmic  value  equal  to  the  sum  of  all  the  resist- 
ances in  series. 

Let  us  now  consider  the  effect  of  such  re- 
sistances upon  the  current  flow.  Whatever  the 
value  of  current  in  the  circuit,  it  is  evident 
that  the  flow  of  charges  has  but  one  path  from 
one  end  of  the  battery  to  the  other.  No  mat- 
ter what  the  value  of  current,  that  value  will 
flow  through  all  of  the  resistances.  The  total 
resistance  Rt  according  to  formula   (4)   is 

Rt  =   14-  3  +2  +  4  =  10  ohms. 

According  to  Ohm's  Law  for  current,  the 
current  flow  in  the  system  will  be  10  amperes 
since    the    voltage    E   of   the   battery    B    is    100 


volts.  This  circuit  is,  therefore,  the  same  as 
that  shown  in  Figure  20  except  that  four  re- 
sistances are  connected  in  series  instead  of  the 
single  resistance  unit  employed  in  Figure  20. 

As  in  the  case  of  the  previous  example,  the 
total  current  of  10  amperes  flows  through  each 
of  the  resistances  and  since  there  is  a  flow  of 
charges  through  each  of  these  resistances,  a 
difference  of  potential  or  voltage  drop  will  be 
produced  across  each  of  these  resistances,  just 
as  if  we  had  divided  the  resistance  R  in  Fig- 
ure 20  into  four  separate  units. 

We  now  note  a  difference.  Whereas  the 
voltage  drop  across  R  in  Figure  20  was  singu- 
lar and  equal  to  the  applied  voltage,  we  find 
four  distinct  voltage  drops  across  the  four  sep- 
arate resistances  in  Figure  21.  According  to 
the  previously  stated  law  for  the  IR  drop  in  a 
series   circuit. 

the  IR  drop  across  Rl  =  10  x  1  =  10  volts 
across  R2  =  10  x  3  =  30  volts 
across  R3  =  10  x  2  =  20  volts 
across  R4  =  10  x  4  =  40  volts 

Since  the  four  series  resistances  are  addi- 
tive, the  four  IR  drops  are  additive  and  we 
note  that  the  total  drop  across  the  four  separate 
resistances  is  equal  to  the  applied  voltage  since 
10  4-  30  4-  20  4-  40  =  100  volts.    Hence 

The  sum  of  the  IR  drops  in  a  series  circuit 
is  equal  to  the  applied  voltage. 

The  fact  that  the  IR  drop  across  any  one  of 
the  resistances  is  equal  to  the  total  current  times 
that  one  resistance  is  evident  in  the  above  com- 
putation. The  above  relation  holds  true  irre- 
spective of  the  number  of  resistances  in  the  cir- 
cuit or  the  devices  employed  which  may  be 
represented  as  resistances.  Thus,  the  four  re- 
sistances in  Figure  21  may  be  four  filements  of 
vacuum  tubes  connected  in  series,  or  three  fila- 
ments and  one  current  controlling  element. 

Internal  Resistance 

It  might  be  well  at  this  time  to  refer  momen- 
tarily to  the  internal  resistance  of  the  battery. 
Just  as  the  four  resistances  shown  possess  defi- 
nite values  of  resistance,  there  is  present  within 
the  source  of  potential  a  certain  value  of  resist- 
ance, which  also  limits  the  magnitude  of  current 
flow  and  should,  therefore,  be  considered  as  a 
series  resistance. 

Furthermore,  a  voltage  drop  must  take  place 
within  the  battery  since  the  total  current  flows 
through  the  battery  and  the  external  resist- 
ances. This  drop  is  known  as  the  internal  drop. 
Fortunately  it  is  so  low  that  it  may  be  neg- 
lected. If  this  internal  resistance  of  the  battery 
(the  internal  resistance  of  a  battery  or  a  cell 
increases  as  the  state  of  discharge  increases  and 
is  appreciable  when  the  battery  or  cell  is  run- 
down or  discharged)  is  appreciable,  the  sum  of 
the  IR  drops  across  the  resistance  will  not  be 


E= IOO  V 


Rl 

lu> 


— 4AAAA- 
<3  oo 


R4 
4-(-o 


R3 

aco 


FIG.  21 


July  19,  19  3  0 


M  o  t  i  o  n    Picture    News 


43 


equal  to  the  voltage  available  from  the  battery 
without  current  flow  through  the  circuit. 

At  best,  that  is  when  the  battery  is  new,  the 
total  IR  drop  across  the  external  resistances 
with  the  internal  resistance  of  the  battery  neg- 
lected will  not  be  equal  to  the  voltage  of  the 
battery,  but  this  discrepancy  will  be  very  small 
and  really  of  no  consequence.  If  we  consider 
the  internal  resistance  of  the  battery,  we  must 
alter  the  expression  for  current  in  a  simple 
circuit  to  read  as  follows 
E 
I  =  


R  +  r 


(5) 


where  R  is  the  resistance  of  the  external  cir- 
cuit and 

r  is  the  resistance  of  the  battery. 
It  is  this  quantity  r  which  limits  the  maximum 
amount  of  current  which  may  be  secured  from 
a  battery  when  it  is  short  circuit  by  a  conducter 
of  supposedly  zero  resistance.  The  determina- 
tion of  the  internal  resistance  of  a  cell  or  bat- 
tery is  slightly  premature  at  this  time,  but  we 
include  it  for  the  reader  who  may  be  interested. 
The  internal  resistance  of  a  cell  or  a  battery 
is  the  same  as  if  an  external  resistance  of  like 
value  is  connected  in  series  with  a  perfect  cell 
or  battery  entirely  without  resistance.  This 
means  that  the  internal  resistance  r  will  in- 
crease the  total  resistance  of  the  circuit  and  thus 
reduce  the  current  flow  in  the  system.  Quite 
naturally,  the  voltage  drop  across  the  various 
resistances  in  such  a  circuit  (exclusive  of  the 
drop  across  the  battery  resistance)  will  not 
equal  the  supposed  voltage  of  the  battery. 
Hence,  the  true  expression  for  the  circuit  shown 
in  Figure  21  would  be 
E  =  Ir  +  IR1  +  IR2  +  IR3  +  IR4  or  (6) 
E  =  I  x  (r  +  Rl  +  R2  +  R3  +  R4)  (7) 
If  the  internal  resistance  of  the  battery  is  in- 
cluded as  shown  above,  then  the  expression  for 
the  current  in  the  circuit  again  becomes 
E 

I  —  where 

R 

R  is  the  total  resistance  inclusive  of  the  resist- 
ance of  the  source  of  voltage. 

How  to  Determine  It 

If  the  battery,  or  the  source  of  voltage,  is 
possessed  of  a  certain  value  of  resistance,  the 
drop  across  that  resistance  serves  no  purpose 
and  is  lost.  To  determine  the  internal  resist- 
ance of  a  cell  or  battery  it  is  necessary  to  make 
two  observations.  First,  the  voltage  of  the  bat- 
tery without  current  flow  through"  the  external 
circuit.  Second,  the  current  flow  through  a 
known  resistance.  The  first  is  known  as  the 
no  load  or  open  circuit  voltage.  Suppose  that 
the  open  circuit  voltage  of  a  battery  is  100 
volts  and  when  connected  to  an  18  ohm  resist- 
ance causes  the  flow  of  five  amperes.  The  IR 
drop  across  the  external  resistance  is  only  90 
volts.  Ten  volts  appear  to  be  lost  somewhere. 
Bearing  in  mind  that  the  five  amperes  of  cur- 
rent flows  through  the  battery  as  well  as  the 
external  resistance,  a  resistance  of  two  ohms 
is  present  somewhere  in  the  circuit  external  of 
the  regular  specified  resistance  and  the  leads. 
Since  the  IR  drop  is  supposed  to  be  equal  to 
the  applied  potential. 
E'  =  IR 

=  5  x  18  =  90  volts 


E'  =  90  volts  the  terminal  voltage  of 
the  battery  when  5  amperes  of  current  are  flow- 
ing in  the  circuit. 

The  open  circuit  voltage  was  found  to  be   100 
volts  hence 

the  internal  drop  =  E  —  E' 

=  100  —  90  =  10  volts 
Since  the  same  current  flows  through  the  bat- 
tery and  the  external  resistance 

E—  E' 
the  internal  resistance  r  of  the 

battery  =  

E  —  E' 


I 
100  —  90 


=  2  ohms  internal  resistance 
If   we  consider   such   a   battery   employed   in 
conjunction  with  the  resistance   shown  in  Fig- 
ure 21,  the  total  resistance  of  that  network  will 
be 

R,  =  r  +  Rl  +  R2  +  R3  +  R4 
=2+1+3+2+4 
=    12  ohms  instead  of  the   10  previously- 
stated. 

An  Example 

If  we  neglect  the  resistance  of  the  batterv, 
the  circuit  of  Figure  21  is  the  same  as  the  cir- 
cuit shown  in  Figure  22  and  the  distribution  of 
voltage  drops  across  different  parts  of  the  cir- 
cuit is  as  shown.  In  each  case  E  =  IR  where 
R  is  one  resistance  or  two  or  three  considered 
as  one.  As  is  evident  in  such  series  circuits, 
the  function  of  a  series  resistance  is  to  reduce 
the  value  of  current  flowing  in  the  system. 

This  is  the  same  as  if  the  voltage  applied  to 
a  device  had  been  reduced.  Suppose  that  we 
consider  the  resistance  Rl  in  Figure  22.  The 
voltage  of  the  battery  is  100  volts  and  the  re- 
sistance of  Rl  is  one  ohm.  Normally  if  such 
a  resistance  were  connected  to  the  battery,  the 
current  flow  w-ould  be  100  amperes,  perhaps  ex- 
cessive for  the  device.  Say  that  the  maximum 
current  allowable  through  Rl  is  10  amperes. 

The  presence  of  resistance  R2,  R3  and  R4  in 
series  with  Rl  produces  such  a  voltage  drop 
across  the'  R2,  R3  and  R4  combination  that  the 
current  flow  through  Rl  with  a  battery  poten- 
tial of  100  volts  is  the  same  as  if  the  potential 
of  the  battery  had  been  reduced  to  10  volts, 
the  value  necessary  to  limit  the  current  flow 
through   a   one   ohm   resistance  to   10  amperes. 

Thus,  series  resistances  produce  voltage  drops 
necessary  to  allow  the  operation  of  certain  de- 
vices. Expressed  in  a  different  manner,  series 
resistances  produce  voltage  drops  which  are  the 
equivalent  of  a  reduction  of  the  initial  voltage 
so  as  to  allow  the  operation  of  a  device  at  the 
normal  voltage.  Suppose  that  Rl  is  a  lamp 
filament  rated  at  one  ohm  and  10  volts.  The 
only  available  voltage  is  100  volts.  How  can  one 
arrange  to  operate  the  10  volt  lamp  from  the 
100  volt  source?  The  solution  is  the  use  of  a 
series  resistance  which  will  cause  a  voltage  drop 
of  90  volts  and  allow  the  flow  of  10  amperes. 
This  means  the  use  of  a  resistance  of  a  certain 
value  located  in  series  with  the  lamp  filament. 
What  is  the  value  of  this  resistance? 


E' 


Rx  = 


where     ( 10) 


E'  is  the  available  voltage  and 
E  is  the  required  voltage  and 
I  is  the  required  current  flow 
100  —  10 

Rx  = 

10 
=  9  ohms 

Like  Series  Resistances 

In  many  instances  all  of  the  resistances  in  the 
series  arrangement  have  like  ohmic  values.  In 
such  cases,  the  total  resistances  of  the  series 
system  is  equal  to  the  value  of  any  one  of  the 
resistances  times  the  number  in  series,  viz ; 

Rx  =  Rxn  where  (11) 

R  is  the  resistance  of  any  one  of  the  units  and 
"n"  is  the  number  of  resistances  in  series. 

Parallel  Circuits — Another  circuit  structure 
is  known  as  the  parallel  circuit  and  the  defini- 
tion of  the  system  is : 


A  circuit  which  has  two  or  more  parts  con- 
nected between  the  sarnie  two  points  is  known 
as  a  parallel  circuit 

Parallel  Circuits 

Such  a  circuit  is  shown  in  Figure  23.  The 
two  resistances  Rl  and  R2  are  in  parallel  and 
connected  between  the  same  two  points  X  and 
XI  in  the  main  circuit.  If  we  momentarily 
neglect  the  resistance  R2,  then  the  current  due 
to  the  voltage  E  from  the  battery  B  through 
the  resistance  Rl  is 
E 

11  =  

Rl 
since  this  resistance  operating  in  conjunction 
with  the  voltage  E  comprises  a  series  circuit. 
If  we  now  neglect  resistance  Rl  and  con- 
sider resistance  R2,  we  once  again  note  a  sim- 
ple series  circuit  and  the  current  through  R2  is 
E 

12  =  

R2 
One  fact  is  evident,  namely  that  the  same  volt- 
age acts  upon  both  resistances.    This  gives  rise 
to  a  law  related  to  parallel  circuits,  that ; 

The  current  flowing  through  any  branch  of 
a  parallel  circuit  is  equal  to  the  voltage  acting 
across  its  terminals  divided  by  the  resistance  of 
the   branch. 

An  examination  of  the  circuit  shows  that  the 
terminals  of  the  two  resistances  in  parallel  are 
the  points  X  and  XI  in  the  circuit.  Each  one 
of  these  resistances  offers  a  path  for  the  flow 
of  current  and  is,  therefore,  a  branch  and  the 
voltage  E  is  the  same  across  X  and  XI  for 
either  one  of  the  two  resistances.  Since  Rl 
and  R2  are  both  in  the  circuit  and  it  is  possible 
to  consider  either  one  individually,  the  total 
current  flowing  into  the  point  X  and  out  of  the 
point  XI  must  be  the  sum  of  the  two  currents 
II  and  12.     If  /  is  the  main  current  and 

I  =  II  +  12 
then 

The  total  current  through  any  parallel  com- 
bination connected  betiveen  two  points  in  a  cir- 
cuit is  equal  to  the  sum  of  the  currents  through 
the  branches. 

One  can  readily  understand  that  the  total 
current  /  is  greater  when  both  Rl  and  R2  are 
in  the  circuit  than  w:hen  either  one  of  the  re- 
sistance is  removed  and  the  voltage  E  remains 
constant. 

100 

11  according  to  Ohm's  Law  = =  10  amps. 

10 
100 

12  according   to   same   law  =  ■ =  10  amps. 

10 
I  =  II  +  12  =  10  +  10  =  20  amperes 

With  a  constant  voltage,  it  is  apparent  that 
if  the  total  current  is  20  amperes  with  Rl  and 
R2  are  in  the  circuit  and  only  10  amperes  when 
either  resistance  is  out,  the  joint  resistance  of 
two  resistors  in  parallel  is  less  titan  the  resist- 
ance of  any  one  of  the  branches. 

Under  the  circumstances,  it  is  possible  to  re- 
place a  parallel  combination  of  any  number  of 
branches  with  a  single  element  of  the  proper 
resistance.  Let  us  solve  for  the  joint  resistance 
of  the  parallel  combination  shown  in  Figure 
23.  The  individual  equations  for  II  and  12 
{Continued  on  page  51) 


12 


IOuj 


E  =  IOOV 


Ii+la 


I1+I2 


FIG.23 


44 


Motion    Picture    News 


July   10.   1930 


Reversing  It 

Some  of  the  stars  have  established 
a  custom  of  giving  presents  to  the 
crew  that  has  worked  with  them  on 
a  picture. 

The  employes  of  Samuel  Goldwyn 
have  turned  the  tables  and  presented 
Eddie  Cantor  with  a  beautiful  watch. 

That's  news,  isn't  it?  A  sort  of  first 
cousin  to  the  man  biting  the  dog. — 
Harrison  Carroll  in  L.  A.  Herald. 


Court  Ends  Long 
Kansas  Fight, 
Won  By  "Blues 


Topeka,  Kas. — The  Supreme  Court  has 
declared  the  state  statute  which  prohibits 
the  sale  of  "goods,  wares  or  merchandise" 
on  the  Sabbath  is  also  applicable  to  the  sale 
of  tickets  for  any  theatrical  show. 

The  decision  is  the  result  of  a  long  and 
bitter  statewide  fight  between  the  "blues" 
and  antis,  with  the  court  being  asked  to 
decide  the  validity  of  the  measure,  in  a  test 
case  over  a  violation  for  operating  a  picture 
show.     The  conviction  was  upheld. 

It  was  also  ruled  that  the  statute  which 
prohibits  all  unnecessary  work  on  Sunday  is 
valid  and  does  not  violate  any  right  of  re- 
ligious freedom.  The  contention  that  it 
compels  a  person  to  accept  Sunday  as  a  day 
of  rest  was  rejected. 


Closer  Relations  Between 
Austria,  Germany  Seen 

Berlin — Agreement  which  gives  to  Aus- 
tria the  choice  of  light  operas  for  sound 
films,  and  to  Germany,  the  heavier  Wag- 
nerians,  has  prompted  much  speculation  in 
picture  circles  over  possibilities  of  working 
out  closer  producing  arrangements  between 
the  two  countries  in  an  effort  to  avoid  du- 
plication in  turning  operatic  classics  into 
film  form. 


Eastman  in  Realty  Deal 

Eastman  Kodak  Stores,  Inc.,  an  E-K 
subsidiary  selling  photographic  materials, 
has  leased  space  on  the  Fifth  Ave.  side  of 
the  new  32-story  Squibb  Bldg.,  New  York 
at  a  term  rental  of  $850,000. 


Midnight  'Preview' 
In  Seattle  R-K-0 

Seattle — Another  lure  to  the  public  in  an 
effort  to  build  stronger  summer  business 
will  be  inaugurated  next  week  by  the  local 
R-K-O  New  Orpheum  theatre.  Manager 
Emil  C.  Bostick,  newly  arrived,  has  dubbed 
every  Friday  night  "previous  night,"  a  la 
Hollywood,  and  explains  the  idea  thusly: 

Patrons  coming  in  for  the  final  perform- 
ance of  the  current  show  at  9 :30  p.m.  on 
any  Friday  night  will  see  a  complete  vaude- 
ville program  and  feature  picture,  and  will 
then  be  allowed  to  remain  in  their  seats 
without  extra  charge  to  see  a  "preview"  of 
the  film  attraction  that  begins  a  week's  en- 
gagement  on  the  following  day. 


"Oom-Pah-Pahs" 
Absent  Though 
Tooters  Fidget 


Ottawa — An  orchestra  sits  in  the  pit  of 
B.  F.  Keith's  here,  but  no  "Oom-pah-pah" 
greets  the  ears  of  the  audiences  and  the 
drum  emits  no  rat-a-tat  during  perform- 
ances. The  musicers  occupy  their  seats  dur- 
ing the  scheduled  hours,  holding  their  in- 
struments in  the  professional  manner,  but 
no  baton  stirs  them  to  action.  Their  eyes 
flit  from  the  music  in  front  of  them  to  the 
audience,  to  the  picture  and  back  to  the 
score. 

Expressionless  until  a  sour  note  from  be- 
hind the  screen  tortures  their  souls,  they  are 
itching  to  play,  but  they  can't.  That  is, 
they're  not  allowed  to. 

When  vaudeville  was  cut  out  for  the 
summer  by  Manager  Joe  Franklin  he  served 
"services  no  longer  required"  notices  on 
the  musicians.  They  had  a  sense  of  humor, 
it  appears,  and  thought  it  a  good  joke.  Even 
when  their  pay  was  stopped  they  weren't 
discouraged.  Every  day  they  appear  at 
their  posts  and  "see  and  hear"  the  pictures 
free  of  charge.  They  expect  to  be  paid 
some  time  for  their  willingness  to  toot  and 
fiddle. 

Just  how  and  when  harmony  will  be  re- 
stored is  a  moot  question. 


Friends  of  Films 
In  California 
Governor  Race 

Hollywood — The  Coast  film  colony  is 
taking  more  than  passing  interest  in  the 
present  three-corner  Republican  primary 
race  for  governor  of  California. 

The  present  Governor,  C.  C.  Young,  who 
is  a  candidate  for  re-election,  has  among 
his  chief  sponsors  several  prominent  pro- 
ducers and  executives.  He  is  well  liked 
among  the  upper  strata  of  Hollywood  film- 
dom  society,  and  will  have  their  complete 
backing. 

Mayor  Rolph  of  San  Francisco  seems  to 
be  in  line  to  poll  the  greatest  number  of 
votes  in  the  film  colony.  Rolph  has  time  and 
again  demonstrated  his  friendship  for  the 
industry  and  show  business  as  a  whole;  and 
the  rank  and  file  of  players,  directors,  tech- 
nicians and  studio  workers  are  lining  up 
under  his  banner. 

The  third  candidate  for  the  governorship 
is  Buron  Fitts,  present  reform  district  at- 
torney for  the  county  of  Los  Angeles,  who 
is  also  well  known  socially  in  select  film 
society.  From  present  indications,  local  ob- 
servers of  the  state  political  situation  feel 
that  Fitts  will  run  a  poor  third  in  getting 
the  support  from  the  Coast  film  group. 


History  Making 

Prague — City  fathers  here  created 
a  commission  which  will  organize  a 
museum  containing  every  available 
film    record   of   the   town. 


Atta  Boy,  Harry! 

Tampa,  Fla.  —  With  the  advent  of 
talking  pictures  the  blind  get  a  break, 
and  many  of  them  have  been  attend- 
ing sound  theatres  here.  To  make  life 
a  little  sweeter  for  those  condemned 
to  eternal  blackness,  Harry  Weiss, 
general  manager  of  Publix  houses,  has 
offered  to  admit  the  blind  free  if  ac- 
companied by  a  guide,  the  latter  pay- 
ing the  regular  admission  charge. 


Backgrounds  in 
U.  S.,  Closeups 
Abroad,  Is  Plan 


Hollywood — Economies  in  time,  money 
and  effort  in  production  of  foreign  talkers 
are  claimed  by  Richard  Zelnik,  for  his  new 
plan  of  photographing  backgrounds  in  this 
country  and  sending  the  negative  abroad 
where  closeups  would  be  taken  of  foreign 
players.  The  scenario  would  likewise  be 
fashioned  for  each  country. 

Zelnik  has  joined  Carroll  and  Dodge  Dun- 
ning in  furthering  the  plan.  The  Dunnings 
are  sponsoring  a  process  for  superimposing 
scenes  taken  in  the  studio  on  scenic  back- 
grounds, similar  to  the  New  York  shots  in 
"Anna  Christie"  upon  which  the  players 
were  later  photographed. 


Fire  in  Projection  Booth; 
"Rain  Checks"  Are  Given 

Goshen,  Ind. — Fire  which  started  when 
the  Jefferson  theatre  was  crowded  de- 
stroyed all  the  projection  equipment  and 
ruined  the  film,  but  the  audience  was  not 
alarmed  and  none  was  hurt.  The  film 
jammed  and  caught  fire  immediately.  Oper- 
ator Robinson  left  the  booth  and  closed  the 
door.  The  loss  is  more  than  $3,000  and 
is  covered  by  insurance.  New  equipment 
will  be  installed  immediately.  The  value 
of  fireproof  projection  booths  was  more  than 
demonstrated.  The  audience  did  not  know 
a  thing  was  wrong  and  sat  calmly  waiting 
for  the  show  to  proceed.  The  customers 
were  given  rain  checks — perhaps  fire  checks 
would  be  better.  Oscar  Hausen  is  manager 
of  the  theatre. 


York  Theatre  Leased 

York.  Neb. — The  York  has  been  leased 
to  the  Blair  Theatre  Enterprises,  headed  by 
Samuel  H.  Blair  of  Bellville,  Kan.  The 
company  operates  a  string  of  houses  in 
Southern  Nebraska  and  Kansas.  A  new 
house  is  under  construction  at  Smith  Cen- 
ter, Kan. 


Talkers  Improve 
Providence  Hold 

Providence — Passing  of  the  Opera  House, 
legitimate,  and  wiring  of  the  Empire,  bur- 
lesque, gives  sound  pictures  almost  undis- 
puted sway  here.  The  Empire,  it  is  under- 
stood, is  to  be  taken  over  by  Abraham  A. 
Spitz,  who  plans  to  show  low-price  talkers. 


/  u  I  y  19,  1930 

Canada  Removes 
Bond  Restrictions 
On  Sound  Trucks 


M  otion    P  i  dure    New 


45 


Ottawa — A  ruling  that  sound  film  trucks 
used  in  the  taking  of  topical  views  for 
newsreels  are  to  be  admitted  into  the  Do- 
minion as  tourists'  automobiles  has  been 
passed  by  the  excise  branch  of  the  depart- 
ment of'  national  revenue.  This  removes 
considerable  red  tape  and  the  heavy  bond 
required  as  in  the  case  of  commercial  ve- 
hicles used  for  business  purposes  in  Canada. 

With  the  restrictions  removed,  various 
sound  trucks  are  busily  engaged  on  practi- 
cally virgin  ground  in  the  Dominion.  One 
reason  for  the  action  on  the  part  of  the 
Federal  government  was  the  complaint  from 
Provincial  censors  that  sound  news  weeklies 
did  not  contain  sufficient  Canadian  views  to 
meet  censorship  regulations. 


International  Camera, 
Publix  Unit,  Chartered 

Formation  of  International  Camera  Co., 
listing  40,000  shares  of  common,  and  Pub- 
lix Wheeling  Theatre  Corp.,  a  subsidiary  of 
Publix,  highlight  the  current  batch  of  cor- 
porate activities,  which  runs  unusually  slow 
for  the  eastern  states. 

International  and  the  theatre  company 
filed  charters  at  Delaware,  where  the  Fox 
Copper  Theatres  Co.  was  also  formed. 

In  New  York,  Allart  Pictures  Corp.  and 
Sound  Photoplays  were  chartered  and  the 
Providence  Theatre   Corp.   dissolved. 


Duffy  May  Reopen  Four 
Bankrupt  'Frisco  Houses 

San  Francisco  —  Four  Duffy  theatres 
darkened  by  receivership  proceedings  will 
be  reopened  in  a  few  weeks  again  under 
management  of  Henry  Duffy,  it  is  under- 
stood. The  yarn  has  it  that  Duffy  is  con- 
sidering a  partnership  deal  with  someone 
heretofore  not  connected  with  the  local 
string,  which  includes  the  Alcazar  and 
President,  San  Francisco,  the  Dufwin,  Oak- 
land, and  the  President  at  Los  Angeles. 


"Doc"  Solomon  Warner 
Studio  Superintendent 

Hollywood — Jack  Warner  has  promoted 
A.  M.  ("Doc")  Solomon  to  the  post  of 
general  studio  superintendent  of  Warner, 
First  National  and  Vitagraph  studios.  Solo- 
mon will  operate  under  the  direction  of 
William  Koenig,  general  production  man- 
'""  r    for  the   various   Warner  lots. 


Hot  Heads 

Two  snappy   headlines   espied   in   an 
English  trade  journal: 

DITHER  ABOUT 
FILM  PROPAGANDA 


WHAT  IS  HAPPENING? 


Radio  Slander  Penalized 

New  Orleans — House  of  Representa- 
tives has  passed,  by  a  vote  of  71  to  3, 
a  measure  "to  prohibit  slander  over, 
through  or  by  means  of  what  is  com- 
monly known  as  the  radio." 

The  measure  provides  "that  any  per- 
son who  shall  falsely  use,  utter  or 
publish  words  over,  through,  or  by 
means  of  what  is  commonly  known  as 
the  radio,  which  in  their  common 
acceptation  shall  tend  to  blacken  the 
memory  of  one  who  is  dead,  or  im- 
peach the  honesty,  integrity,  virtue  or 
reputation,  or  publish  the  natural  de- 
fects of  one  who  is  alive,  and  thereby 
expose  him  to  public  hatred,  contempt, 
ridicule,  or  financial  injury,  shall  be 
guilty   of  slander." 

The  bill  provides  a  penalty  of  a  fine 
of  not  more  than  $100  or  imprison- 
ment in  jail  for  not  more  than  30  days, 
or   both. 


Milwaukee  Cops 
Blaming  Unions 
For  Vandalism 


Milwaukee — Police  suggestions  that  labor 
trouble  has  been  the  cause  of  the  attempted 
bombings  of  the  Studio,  Greenfield  and 
New  World  theatres  here  have  been  vigor- 
ously denied  by  union  men.  An  attempted 
bombing  of  the  Studio  theatre  resulted  in 
the  breaking  of  several  windows  in  the 
building,  but  no  other  serious  damage. 

G.  C.  Kalkhoff,  business  manager  of  the 
Union  of  Motion  Picture  Operators,  has 
stated  that  he  will  ask  the  organization's 
board  for  funds  to  make  a  complete  investi- 
gation of  the  bombings.  The  police  always, 
he  stated,  when  such  troubles  occur,  give 
labor  troubles  as  the  cause. 

"Ours  is  not  a  bombing  union.  Our  men 
earn  from  $45  to  $125  a  week  and  we  have 
very  few  out  of  work.  We  have  never 
placed  non-union  hnvses  in  Milwaukee  on 
the  unfair  list.  Of  the  70  or  more  theatres 
in  Milwaukee  about  five  employ  non-union 
operators,"  Kalkhoff  stated. 

One  of  the  city's  papers  commented  on 
the  disturbances  editorially  and  advocated 
a  thorough  investigation  less  the  business 
racketeer  acquire  a  foothold  in  Milwaukee. 
Six  theatres  have  been  attacked,  either  by 
paint  or  bombs,  on  nine  occasions  in  Mil- 
waukee during  the  last  few  months. 

To  discount  the  solution  of  labor  trouble, 
it  was  further  pointed  out  that  both  the 
Venetian  and  Uptown,  operated  by  Warners 
and  Fox,  respectively,  employ  union  opera- 
tors and  were  splashed  with  paint  several 
months  ago. 


DeForest  Injects  Motion 
Grid  Into  Vacuum  Tubes 

Motion  has  been  put  into  vacuum  tubes. 
Now,  with  a  moving  grid,  it  is  expected  that 
radio  tubes  will  offer  new  possibilities.  The 
new  tube,  invention  of  Lee  De  Forest,  has 
a  rotating  grid  in  the  form  of  a  cylinder, 
with  slips  and  vanes,  the  electronic  stream 
rotating  the  grid. 


"Blues"  Win  Again 

In  Hot   Battle 

In  North  Dakota 


Fargo,  N.  D. — This  state's  "blue"  law, 
cause  of  trouble  aplenty  over  a  long  period 
of  years,  will  remain  in  force  indefinitely, 
the  "anti  blues"  falling  to  defeat  in  the 
special  referendum  by  several  thousand 
votes. 

The  Women's  Christian  Temperance 
Union  and  other  Sunday  show  enemies 
fought  the  newly-created  Sunday  Theatre 
Law  Repeal  Ass'n.,  in  a  vigorous  campaign 
to  induce  voters  to  say  "yes"  on  the  repeal! 
question. 

Roy  Olwin,  state  organizer  of  the  theatre 
body,  obtained  18,000  signatures  through- 
out the  state,  several  thousands  more  than 
was  necessary  to  secure  the  state  refer- 
endum. 


Madelia  Outs  Sunday  Shows 

Madelia,  Minn. — Voters  in  this  town  de- 
cided against  Sunday  pictures  by  a  plural- 
ity of  55. 


Scotia  Favors  Sabbath  Shows 

Scotia,  Neb. — Theatres  will  be  opened  on 
Sunday,  voters  favoring  repeal  of  the  "blue" 
law  at  a  special  referendum. 


"Blue"  Sundays  Close  House 

Milton,  la. — The  Opera  House  is  unable 
to  operate  without  Sunday  shows,  although 
the  town's  population  is  understood  to  be  in 
favor  of  "open"  Sabbath. 


Warners  Promote  Payette 

Washington — A  meeting  of  all  executives 
and  managers  of  Warner  theatres  in  the 
Washington  zone  was  held  at  South  River 
Park,  Md.,  at  which  John  Payette,  general 
manager  of  the  district,  announced  that 
Frank  M.  Boucher,  in  charge  of  theatres  in 
Hagerstown,  has  been  appointed  manager 
of  all  theatres  in  Maryland,  excepting 
Baltimore. 

Boucher  has  managed  Warner  theatres 
in  Hagerstown  and  vicinity,  including  Mary- 
land, Wavnesboro,  Pa.,  and  Martinsburg, 
W.  Va. 


Spanish  University  Has 
Talking  Picture  Classes 

Madrid  —  The  Universidad  Central  de 
Espana  is  forming  special  courses  to  coach 
foreign  players  in  Spanish  diction  to  enable 
them  to  act  in  sound  pictures. 


Are  They  Riding? 

Hollywood  —  A  local  gag  man,  who 
has  written  funny  pictures  for  the 
past  ten  years,  states  that  the 
Santa  Fe  railroad  is  able  to  raise  its 
dividend  rate  this  year.  He  claims  the 
heavy  income  on  railroad  fares  of 
stage  people  returning  east  makes 
the  increased  dividends  a  cinch. 


46 


Motion    Picture    News 


July  19,  1930 


Brisbane  Favors 
IL  S.  Projectors, 
Gov't  Declares 


For  Foreign  Travelers 

Passports  from  the  U.  S.  now  cost 
only  $5,  and  renewals  $2,  reduction 
having  been  ordered  by  a  new  meas- 
ure signed  by  President  Hoover. 


Washington  —  American-made  projectors 
are  preferred  in  Brisbane,  Australia  be- 
cause of  the  interchangeability  of  their 
parts.  This  is  pointed  out  in  the  report  on 
possibilities  of  domestic  equipment  in  the 
East  and  in  Africa  compiled  by  Nathan  D. 
Golden  of  the  Motion  Picture  Division  of 
the  Department  of  Commerce. 

The  report  covers  33  countries,  including 
large  and  small  markets  alike,  and  is  being 
published  in  full  in  Motion  Picture  News. 
The  second  instalment  follows : 

BRISBANE 

From    Report    by    R.    L.   Rankin, 
American    Consul 

Projectors. — There  are  268  motion  picture 
theatres  in  the  State  of  Queensland.  About  75 
per  cent  of  them  use  projectors  of  American 
manufacture,  15  per  cent  are  Kalee  (British), 
and  the  remainder  miscellaneous  German  makes. 

The  American  projectors  sell  for  about  $975 
and  the  German  and  English  at  $825.  It  should 
be  noted,  however,  that  in  order  to  bring  the 
American  machines  down  to  this  price,  Ger- 
man lamp  houses  and  Australian  stands  or 
bases  are  used.  The  German  lamp  houses  are 
reported  as  cheaper  and  are  considered  by  cer- 
tain individuals  to  be  better  in  both  appearance 
and  operation  than  the  American.  Bases  and 
other  minor  parts  of  Australian  manufacture 
are  used  solely  on  account  of  their  cheapness, 
which  results  from  the  lack  of  transportation 
charges  and  the  customs  duty. 

American  projectors  are  preferred  mainly  be- 
cause of  the  interchangeability  of  parts.  They 
also  have  an  excellent  record  for  standing  wear 
throughout  a  long  period  of  years. 

The  equipment  in  theatres  in  Queensland 
varies  widely.  Most  of  them,  however,  have 
two  projectors.  Models  of  all  ages  are  found, 
from  the  latest  to  some  at  least  15  years  old. 
The  old  American  projectors  are  giving  better 
service  than  those  of  other  nationalities,  and  the 
new  American  machines  are  preferred. 

Arc  Lamps  and  Generators. — Mirror-reflector 
arc  lamps  are  used  in  about  70  per  cent  of 
Queensland  theatres,  while  the  high-intensity 
type  is  not  in  use  at  all.  There  is  no  demand 
for  American  generator  sets,  the  complaint 
being  that  they  are  not  adaptable  for  the  mirror 
arcs ;  this  can  hardly  be  true,  however,  inasmuch 
as  they  are  being  used  with  mirror  arcs  in  the 
United  States.  A  German  machine,  manufac- 
tured by  Max  Levy,  is  the  most  popular. 

Screens. — There    is    little    uniformity    in    the 
type  of  picture  screens  in  use.     Most  of  them, 
however,   are   sheeting   of   comparatively   cheap - 
quality. 

Visual  Education.-r-The  Department  of  Pub- 
lic Instruction  supervises  matters  pertaining  to 
education,  but  lias  not  adopted  motion  pictures 
to  any  considerable  degree.  The  cost  of  such 
an  undertaking  in  a  state  of  so  great  area  as 
Queensland  is  likely  to  prevent  the  government 
from  taking  action  along  that  line.  Definite 
attempts  are  being  undertaken  by  private  firms 
to  introduce  motion  pictures  on  an  educational 
basis,  but  no  plan  has  been  developed  as  yet 
which  would  be  on  a  paying  basis.  It  is  hoped, 
however,  to  work  out  a  system  comparable  to 
that  which  exists  in  New  South  Wales. 

ADELAIDE 

From    Report    by   Leo    J.    Callanan, 
Vice    Consul    i<n    Charge 

Projectors. —  Metropolitan  Adelaide  lias  about 
16  motion  picture  theatres,  of  which  it  is  esti- 
mated 60  per  cent  use  American  projectors,  30 
per  cent  Australian  projectors,  and  10  per  cent 
other  projectors. 


One  American  machine  has  been  most  favored 
and  most  widely  used  because  of  its  workman- 
ship, simplicity,  and  long  life,  but  the  C  &  W 
Australian  machine  is  gaining  in  popularity  and 
is  much  cheaper.  Australian  Films  (Ltd.),  33 
Grenfell  Street,  Adelaide,  is  the  agent  for  that 
American  machine  and  the  German  Hahn- 
Goerz,  and  Harrington's  (Ltd.),  10  Roundle 
Street,  Adelaide,  is  the  agent  for  the  other 
American  machines  and  Kalee  projectors  There 
is  no  other  firm  of  importance  in  Adelaide 
handling  motion  picture  equipment. 

Most  of  the  equipment  in  use  is  modern.  The 
majority  of  the  Adelaide  theatres  are  equipped 
with  two  projectors,  while  a  few  have  three. 
American  projectors  are  considered  superior  to 
all  others. 

Generators. — It  is  estimated  that  ,75  per  cent 
of  the  generator  sets  in  use  are  British.  They 
have  given  good  service  and  are  strongly  es- 
tablished. The  chief  obstacles  American  gene- 
rator sets  have  to  overcome  are  the  tariff 
preference  accorded  to  British  equipment  and 
buyer  preferences  for  British  goods.  There  is 
not,  however,  prejudice  against  American 
equipment. 

Arc  Lamps. — Mirror-reflector  arc  lamps  are 
generally  used,  those  of  German  manufacture 
being  favored.  Hoyts  new  Regent  Theatre  has 
the  only  high-intensity  arcs  in  Adelaide. 

Screens. — Specialized  motion  picture  screens 
are  not  used.  Ordinary  canvas  screens  are  made 
to  suit  particular  requirements. 

Visual  Education. — The  schools  of  "South 
Australia  have  not  made  any  regular  use  of 
visual   education. 

NEW  ZEALAND 

From    Report    by   Julian    B.   Foster, 
American    Trade    Commissioner,    Wellington 

There  are  four  different  makes  of  American 
projectors  in  use  in  New  Zealand,  besides  the 
Ernemann  (German,  Kinex  and  Kalee  In- 
domitable (Britsh),  and  Pathe  and  Gaumont 
(French).  It  is  estimated  that  60  per  cent  of 
the  projectors  used  are  brought  in  from  the 
United  States,  30  per  cent  from  Germany,  and 
the  balance  divided  between  the  French  and  the 
British. 

Prices  of  these  projectors  range  from  £175 
to  £230  ($850  to  $1,120)  according  to  the 
equipment  attached.  There  is  no  wide  variation 
in  the  prices  of  the  machines. 

There  are  no  special  features  that  make  the 
American  machines  appeal  to  the  theatre  own- 
ers in  New  Zealand.  It  is  felt,  however,  that 
American  machines  are  in  far  greater  demand 
because  the  United  States  supplies  by  far  the 
greatest  portion  of  the  films.  Undoubtedly 
good  salesmanship  accounts  for  our  heavy  sales 
to  a  certain  extent.  The  Australian  Films 
(Ltd.),  Wellington,  bandies  practically  all 
makes  with  the  exception  of  Ernemann  and 
one  American  make.  These  are  handled  by 
Ernemann  Supplies  (Ltd.)  and  Harrington's 
(Ltd.).  These  three  firms  are  the  chief  im- 
porters of  projectors  in  New  Zealand.  During 
the  past  three  years  by  far  the  greater  portion 
of  machines  installed  have  been  American,  and 
according  to  the  reports  they  are  giving  ex- 
cellent service. 

The  three  firms  above  mentioned  are  prac- 
tically the  only  ones  in  New  Zealand  who  could 
do  justice  to  the  lines  in  question.  They  have 
the  confidence  of  the  theatre  owners,  and  it  is 
a  very  difficult  matter  for  other  dealers  to 
make  sales  as  the  interests  of  the  theatre  own- 
ers are  closelv  allied  with  the  concerns  named. 
Another  small  concern  handling  that  type  of 
equipment  in  a  small  way  is  Waterworths 
(Ltd.). 


Interchangeable 
Parts  Aid  Sales 
In  the  Antipodes 

All  of  the  larger  theatres  are  equipped  with 
two  machines,  and  the  smaller  ones  are  gradu- 
ally installing  two.  Owing  to  the  small  size 
of  the  projection  rooms,  it  is  felt  that  a  good 
machine  with  two  heads  on  one  stand  would 
find  a  ready  sale  in  the  smaller  theatres  which 
are  too  small  to  take  two  separate  machines. 
Most  of  the  machines  in  the  larger  theatres  are 
recent  models ;  during  the  past  two  years  over 
200  American  machines  of  one  make  have  been 
installed.  While  there  are  many  old  types  still 
used  in  the  smaller  theatres,  the  general  trend 
seems  to  be  to  install  up-to-date  operating  ap- 
pliances. The  American  projectors  in  use  at 
the  present  time  are  said  t'o  be  giving  much 
better  service  than  the  other  models. 

Generators. — The  possibilities  for  the  sale  of 
American  generator  sets  for  use  in  theatres  to 
convert  alternating  current  to  direct  current 
seems  to  be  exceedingly  good  at  the  present 
time,  owing  to  the  number  of  hydroelectric 
plants  providing  power  for  exhibitors. 

Arc  Lamps  and  Screens. — High-intensity 
and  mirror-reflectors  arc  lamps  are  used  in 
theatres  in  New  Zealand  and  are  constantly  in 
demand.     Screens  used  are  canvas  and  plaster. 

Visual  Education. — Visual  education  has  been 
used  very  little  in  New  Zealand.  Several  at- 
tempts have  been  made  to  secure  the  attendance 
of  school  children  at  the  theatres  in  the  after- 
noon, but  the  lack  of  suitable  and  sufficient 
films  has  been  a  handicap.  It  is  said  that  the 
education  department  has  now  refused  to  allow 
children  to  be  taken  away  from  school  to  at- 
tend educational  pictures,  but  that  the  matter  of 
visual  training  by  educational  pictures  meets 
with  the  approval  of  that  department,  and  ma- 
chines will  probably  be  installed  in  the  larger 
schools  in  the  not  far  distant  future.  If  a 
regular  and  good  supply  of  educational  subjects 
was  assured,  together  with  a  suitable  type  of 
portable  machine,  it  is  believed  that  the  de- 
partment would  feature  that  means  of  education. 

FIJI  ISLANDS 

From   Report   by    Quincy   F.    Roberts, 
American    Consul  at  Suva 

There  are  six  motion  picture  theatres  in  the 
colony  of  Fiji,  with  an  estimated  total  seating 
capactiy  of  approximately  2,000. 

Projectors. — There  are  two  American  ma- 
chines, two  English  machines,  and  two  German 
machines  in  use.  The  newest  machine  in  Fiji 
is  the  English  Kalee  installed  in  the  Universal 
theatre  at  Suva. 

The  Suva  theatres  are  equipped  with  two 
projectors,  a  new  machine  in  use  and  an  old 
projector  kept  for  emergency  use. 

There  appears  to  be  no  special  features  that 
appeal  to  theatre  owners  in  Fiji,  and  there  is 
no  evidence  that  American  projectors  are  giv- 
ing any  better  service  than  other  makes. 
Owners  of  British  and  American  machines  feel 
that  their  equipment  is  giving  satisfaction. 

The  market  for  projectors  is  so  small  that 
dealers  and  merchants  of  Suva  are  not  in- 
terested in  handling  them.  The  theatre  owners 
deal  direct  with  agents  in  Australia,  New 
Zealand,  and  England. 

Current — The  power  supplied  at  Suva  is 
direct  current  at  a  voltage  of  240.  _  It  is 
understood  that  power  at  other  places  is  also 
direct  current. 

Arc  Lamps  and  Screens — Mirror-reflector  arc 
lamps  are  used  in  both  the  Suva  theatres. 
Ordinary  canvas  screens  of  local  manufacture 
are  used  in  Fiji. 

Visual  Education.— The  Director  of  Educa- 
tion has  charge  of  education  in  the  colony  of 
Fijif.  Visual  education  has  made  no  progress 
in  the  colony,  the  great  problem  being  to  obtain 
funds  for  schools  and  teachers. 


July  19,  1930 


Motion    Picture    News 


47 


Federal  Bureau 
Favors  la.  Law 
Governing  Signs 


Washington — Although  providing  for  the 
heavy  penalty  of  not  more  than  $1,000,  or 
imprisonment  not  exceeding  one  year, 
Iowa's  regulation  governing  erection  of  bill- 
boards along  highways  is  officially  accepted 
by  the  Federal  government  as  being  the  best 
denned  law  affecting  outdoor   signs. 

State  laws  governing  commercial  adver- 
tising signs  on  the  highways  range  from  the 
most  general  to  well  denned  regulations,  ac- 
cording to  the  Bureau  of  Public  Roads. 

Some  states,  it  was  explained,  merely  pro- 
hibit commercial  advertising  signs  on  the 
'rights  of  way,  while  others  prohibit  them 
both  on  the  rights  of  way  and  on  private 
property  along  highways  without  consent  of 
owner  or  of  property  officials.  A  few  stip- 
ulate the  distance  from  public  highways  at 
which  the  signs  may  be  placed,  and  a  num- 
ber specify  distances  from  curves,  intersect- 
ing highways  and  streets,  and  at  railroad 
grade  crossings  at  which  they  may  be 
placed. 

According  to  the  bureau,  some  of  the 
states  bar  signs  that  obscure  the  view  of 
highways  at  curves,  intersecting  highways 
or  at  grade  crossings,  and  prohibit  the  erec- 
tion by  unauthorized  agencies  of  any  warn- 
ing or  direction  signs,  markers,  signals,  or 
lights  in  imitation  of  any  railroad  crossing 
or  other  official  sign. 

Various  Regulations 

In  a  few  states,  it  was  said,  signs  are  pro- 
hibited on  the  public  domain,  near  parks,  cem- 
eteries, state  forests,  and  other  local  sites,  and 
advertising  matter  is  prohibited  on  traffic  and 
direction  signs. 

In  the  majority  of  states,  various  state,  coun- 
ty and  local  officials  are  authorized  to  remove 
unlawful  signs;  a  few  states  permit  anyone  to 
remove  signs  erected  in  violation  of  the  law. 

About  half  the  states  prohibit  the  painting 
of  advertising  notices  on  or  affixing  them  to 
rocks,  stones,  fences,  culverts,  bridges,  trees  or 
other  private  property,  in  some  cases  anywhere 
in  the  state,  in  others  within  the  limits  of  the 
highway,  without  the  consent  of  owners  or  of 
proper  officials. 

The  laws  of  four  states — Connecticut,  Nev- 
ada, New  Mexico  and  Utah — require  that  all 
advertising  signs  be  placed  certain  distances 
from  public  highways.  Thirteen  states  either 
require  that  advertising  agencies  be  licensed 
and  collect  an  annual  fee  for  each  sign,  or  im- 
pose a  tax  for  each  sign.  In  most  cases  they 
require  permits,  to  the  applications  for  which 
must  be  attached  the  written  consents  of  own- 
ers of  property  on  which  signs  are  to  be  erect- 
ed. Applications,  as  a  rule,  must  state  the  sizes 
of  signs  and  proposed  locations. 

Connecticut  levies  a  license  fee  of  $100  a  year 
and  an  annual  permit  fee  vary  from  $3  for 
each  panel  of  every  sign  of  300  square  feet  or 
less  to  $9  for  those  between  600  and  900  square 
feet.  Vermont  collects  an  annual  fee  of  $25 
and  levies  an  annual  tax  ranging  from  50  cents 
for  each  panel  or  separate  display  of  6  to  15 
square  feet  to  9.25  for  550  to  600  square  feet, 
increasing  the  rate  75  cents  for  every  additional 
50  square  feet. 

A  license  fee  of  $10  is  collected  in  North 
Carolina  from  agencies  for  signs  outside  in- 
corporated towns  and  cities.  In  cities  the  fees 
are  based  on  population  and  vary  from  $10  for 
less  than  5,000  inhabitants  to  $100  for  more 
than  35,000. 

After  Jan.  1,  1931,  every  outdoor  advertis- 
ing agency  in  New  Jersey  will  be  required  to 


Camera  Smashes  Arson 
Ring 

Buffalo,  N.  Y. — Motion  pictures  se- 
cretly taken  while  an  arson  ring  was 
at  work  resulted  in  the  capture  of 
nine  suspects  by  Buffalo  police. 

The  coppers  hid  the  camera  diag- 
onally across  from  a  furniture  store 
where  the  suspects  were  in  the  alleged 
act  of  starting  another  in  a  string  of 
commercial  fires  for  which  they  were 
paid  between  $50  to  $300  each. 


Brin  Milwaukee 
Theatres  Offer 
Free  Parking 


"Florodora  Girl"  Basis 
Of  Infringement  Suit 

Los  Angeles — Executors  of  the  estate  of 
Leslie  Stuart,  composer  of  the  musical  com- 
edy, '"Florodora,"  have  filed  suit  against 
M-G-M,  Cosmopolitan  Productions  and 
others  for  damages,  alleging  that  the  Marion 
Davies  picture,  "The  Florodora  Girl,"  in- 
fringed the  copyright  owned  by  the  estate. 
Attorneys  for  the  executors  estimate  that 
the  total  damages  sought  exceed  $1,000,000. 

Canadian  Body  to  Issue 
History  of  the  Industry 

Toronto — A  book  dealing  with  the  history 
of  the  motion  picture  industry  in  the  Do- 
minion is  to  be  published  by  the  M.  P.  Dis- 
tributors and  Exhibitors  of  Canada,  of  which 
Col.  John  A.  Cooper  is  president.  Col. 
Cooper  is  now  in  England  on  association 
business. 


secure  an  annual  license  from  the  bureau  of 
motor  vehicles  and  pay  an  annual  fee  of  $100, 
and  an  additional  fee  of  3  cents  for  each  square 
foot  of  display.  Nebraska  requires  a  state 
permit  for  advertising  signs  and  collects  a  fee 
of  25  cents  to  $5  for  each  sign.  No  sign  may 
have  a  surface  area  of  more  than  10  square 
feet.     Similar  fees  are  assessed  by  other  states. 

Seventeen  states  forbid  the  erection  or  main- 
tenance by  advertising  agencies  upon  private 
property  of  any  commercial  advertising  sign 
without  consent  of  the  owner  and  impose  a  fine 
of  $5  to  $200  or  imprisonment  of  five  days  to 
one  year  for  violation.  The  laws  of  19  states 
prohibit  signs  on  public  highways  under  state 
control  and  most  of  them  stipulate  fines  from 
$5  to  $500  or  imprisonment  of  from  10  to  90 
days  or  both. 

In  20  states,  advertising  signs  are  not  per- 
mitted upon  any  highway  without  consent  of 
proper  officials,  and  in  some  states  a  fine  of 
from  $10  to  $500  is  imposed  for  violation.  The' 
laws  of  11  states  prohibit  the  erection  on  any 
highway  of  any  danger  or  direction  sign  bear- 
ing commercial   advertising. 

Iowa  Law  Favored 

It  was  explained  that  of  the  13  states,  the 
laws  of  which  specifically  state  that  no  sign 
shall  be  erected  to  obscure  the  view  of  high- 
ways at  certain  points,  Iowa  probably  has  the 
best  defined.  In  that  state,  "billboards,  sign- 
boards, and  advertising  signs,  whether  erected 
and  constructed  on  public  or  private  property, 
which  so  obstruct  and  impair  the  view  of  any 
portion  or  part  of  public  street,  avenue,  high- 
way, boulevard,  alley  or  of  a  railroad  or  street 
railway  track  as  to  render  dangerous  the  use 
thereof,"  are  public  nuisances  and  may  be  re- 
moved; and  whoever  is  convicted  of  erecting 
or  continuing  such  nuisance  is  subject  to  a  fine 
of  not  more  than  $1,000  or  imprisonment  not 
exceeding  one  year. 

The  laws  of  a  number  of  states  make  men- 
tion of  the  fact  that  certain  advertising  by 
manufacturers  or  landowners  located  along 
highways  will  be  permitted,  and  some  designate 
a  prescribed  area  for  such  advertising.  Such 
signs,  however,  it  was  pointed  out,  must  not  ob- 
struct views  along  highways. 


Milwaukee — L.  K.  Brin's  Garden  and 
Majestic  are  offering  free  auto  parking 
at  a  nearby  garage  on  Monday,  Tuesday 
and  Thursday  nights.  All  that  is  neces- 
sary for  the  patron  is  to  take  the  garage 
check,  have  it  stamped  by  the  theatre 
cashier  when  buying  his  tickets  and  on 
calling  for  his  car  and  presenting  the 
stamped  check  he  is  not  obliged  to  pay 
for    parking. 

Both  theatres  are  located  on  Wisconsin 
Avenue  and  the  tie-up  is  working  out 
satisfactorily  in  view  of  the  fact  that 
these  nights  are  ordinarily  quiet  for  the 
garage  as  well  as  the  theatre.  The  free 
parking  plan  is  advertised  in  newspaper 
copy. 


Loew's  Canada  Theatres 
Pass  July  15  Dividend 

Toronto — In  order  to  conserve  liquid  cash 
resources,  dividends  payable  July  15  on  both 
the  preferred  and  common  stock  have  been 
passed  by  the  Marcus  Loew's  Theatres, 
owning  the  Yonge  Street  and  the  Uptown, 
Toronto,  and  Loew's  London  theatre  at 
London,  Ont. 

The  statement  indicates  that  both  com- 
panies are  in  better  financial  position  than 
they  were  one  year  ago,  but  the  dividends 
were  passed  by  the  directors  until  the  sum- 
mer patronage  slump  is  over.  During  the 
past  year,  the  Toronto  Loew  company 
earned  $1818  on  each  share  of  preferred 
and  paid  the  $7  dividend.  First  and  sec- 
ond mortgages  of  $850,000  on  the  Toronto 
theatres  were  reduced  to  $160,000  in  recent 
years,  a  substantial  amount  having  been 
paid  off  only  this  year. 

In  the  case  of  the  Loew  theatre  at  Lon- 
don, Ontario,  considerable  in  the  way  of 
alterations  has  been  carried  out  and  ready 
cash  is  required  to  pay  off  the  obligations. 
All  of  the  theatres  concerned  have  been 
wired. 


Beattie,  Davis,  Goetz  and 
Morgan  in  Ohio  Changes 

Cincinnati — Roy  H.  Beattie,  manager  of 
the  Palace  for  past  eight  years,  has  resigned 
on  account  of  ill  health,  and  will  go  to 
Canada  to  recuperate.  Tom  Davis,  for 
many  years  manager  of  the  Capitol,  a  sister 
RKO  house  here,  has  been  transferred  to 
the  Palace. 

Davis  is  succeeded  by  Joseph  Goetz,  of 
the  RKO  State  at  Dayton,  with  which 
house  he  started  as  usher  five  years  ago. 
Ed  Morgan,  previously  manager  of  the 
Mary  Anderson  at  Louisville,  has  been  ap- 
pointed manager  of  the  State,  Dayton. 

New  York  Curtains 

May  Rise  at  7  P.  M. 

Plans  to  open  New  York's  legit  shows 
at  7  p.  m.,  are  still  in  the  formulative  stage, 
with  Frank  Gilmore,  Actors'  Equity  chief, 
attempting  to  line  up  the  important  produc- 
ing interests.  Suburbanites  will  get  a  break, 
the  new  plan  enabling  them  to  catch  earlier 
trains  home. 


48 


Motion    Picture    News 


July  19  .   193  0 


Opinions    On     Pictures 


Our  Blushing  Brides 

(M-G-M—All  Talker) 
Popular  Stuff;  Big  B.  O. 

I  Reviewed  by  Sherwin  S.  Kane) 

HAVING  the  same — if  not  greater — box 
office  possibilities  as  its  two  predecessors, 
"Our  Dancing  Daughters"  and  "Our  Modern 
Maidens,"  this  trilogy  may  become  a  serial. 
Followed  to  its  logical  conclusion,  it  is  not 
difficult  to  imagine  a  later  trio  comprised  of 
"Our  Cheating  Wives,"  "Our  Disillusioned  Di- 
vorcees" and  "Our  Exhausted  Grandmothers." 
This  third  installment  has  many  points  in  com- 
mon  with  its  two  antecedents. 

Far  from  being  a  dramatic  triumph,  it,  nev- 
ertheless, possesses  many  of  those  qualifica- 
tions which  make  for  box-office  success  of  no 
ordinary  variety.  It  makes  use  of  a  popular 
and  capable  cast  in  telling,  in  its  own  spectacu- 
lar way,  a  familiar,  modern  story — that  of  the 
processes  by  which  working  girls  progress 
from  lodging  houses  to  luxurious  apartments 
and,  occasionally,  desirable  husbands.  Consid- 
erable public  interest  attaches  to  these  proc- 
esses which,  in  themselves,  are  either  entertain- 
ing or  tragic,  according  to  the  viewpoint.  In 
either  case,  they  are  intriguing  enough  to  get 
a  representative  number  of  your  drawing  popu- 
lace inside  the  theatre. 

Joan  Crawford,  Anita  Page  and  Dorothy  Se- 
bastian impersonate  "our  blushing  brides." 
None  of  them  blushes  and  only  one  of  them 
becomes  a  bride,  but  that  is  incidental.  This 
capable  trio  is  employed  in  a  metropolitan  de- 
partment store.  Jerry  (Joan  Crawford)  is  a 
model;  Connie  (Anita  Page)  in  the  perfumes, 
and  Francine  in  blankets.  They  occupy  the 
same  rather  dingy  living  quarters  and  possess 
the  same  understandable  desire  to  supplant 
them  with  a  taste  of  luxury.  Francine  and 
Connie  are  more  eager  than  wisdom  allows ; 
Jerry  is  merely  cautious. 

Francine's  opportunity  comes  in  the  shape 
of  Martin  (John  Miljan),  who  buys  lavishly 
in  her  department.  David  Jardine  (Raymond 
Hackett),  as  the  son  of  the  department  store 
owner,  is  the  means  by  which  Connie  achieves 
her  apartment — the  marriage,  of  course,  to 
come  later.  Jerry's  play — distrusted  by  the  girl 
— comes  from  Tony  Jardine  ( Robert  Montgom- 
ery), an  older  son.  It  makes  little  progress  up 
to  the  time  of  a  fashion  show  at  the  Jardine 
home,  where  Jerry  leads  the  models.  At  the 
close  of  the  show  Tony  brings  Jerry  to  his 
bachelor  retreat  on  the  estate,  but,  failing  to 
mention  matrimony  to  the  practical  model,  his 
efforts  are  a  physiological  failure. 

Returning  to  the  girls'  lodging,  Jerry  is  ad- 
vised by  Connie  that  David  has  selected  an 
apartment  for  her.  Later  the  same  night, 
Francine  brings  David  back  to  the  lodgings 
with  the  explanation,  not  too  convincing,  that 
they  have  been  married.  Later,  Martin  is  ar- 
rested as  a  thief  and  Francine  taken  into  cus- 
tody with  him.  At  the  same  time,  Jerry  over- 
hears David  discussing  marriage  plans  with 
Evelyn  Woodforth  (Martha  Sleeper),  a  so- 
ciety girl.  She  seeks  out  Connie  with  this  in- 
formation and,  while  still  with  the  girl,  David 
returns  and   the  expose  follows. 

On  the  eve  of  David's  wedding  Connie  takes 
poison.  Jerry  goes  to  the  Jardine  reception  and 
brings  back  Davfd  to  hearten  the  girl.  The  best 
bis  presence  can  accomplish  is  a  happy  death 
for  Connie.  The  two  indiscriminate  girls  hav- 
ing been  thus  dealt  with,  virtue  is  further  tri- 
umphant in  having  fate  reward  Jerry — the  lone 
holdout — with  a  promise  of  marriage  from 
Tony. 

Action  and  direction  are  uniformly  good; 
however,  the  length  of  the  production  permits 
it  to  lag — and  interest  with  it — on  frequent 
occasions.  There  are  some  lavish  settings  and 
some  effectively  authentic  ones,  among  the  lat- 
ter the  department  store  sequences  are  note- 
worthy. Dialogue  is  excellent  for  the  most 
part. 

If  your  audiences  went   for  either  "Dancing 


Boosting  the  Boss 

The  boys  at  Tiffany's  Coast  studio 
believe  in  giving  the  big  boss  a  little 
publicity  on  the  screen.  In  the  current 
Voice  of  Hollywood,  George  K.  Arthur, 
as  announcer  for  Station  S-T-A-R, 
picks  up  a  letter  and,  holding  it  up- 
side down,  says: 

"I  have  here  a  request  from  Mr.  L. 
A.  Young  of  Detroit  for  a  saxophone 
solo." 

L.  A.  Young  is  president  of  Tiffany. 


Daughters"  or  "Modern  Maidens"  there  is  no 
reason  to  be  skeptical  of  this  one.  Its  appeal 
is  to  the  same  patronage,  and  with  more  ef- 
fective weapons  than  either  of  the  others.  It  is 
good  entertainment,  ably  staged,  but  is  no  bet 
for  the  kiddies. 

Xczt'sreels  and  cartoons  or  comedies  will  bal- 
ance your  program. 

Produced  and  distributed  by  Metro-Goldwyn-Mayer. 
Story  by  Bess  Meredyth.  Dialogue  and  continuity  by 
the  same,  with  additional  dialogue  by  Edwin  Justus 
Mayer.  Directed  by  Harry  Beaumont.  Photographed 
by  Merritt  11.  Gerstad.  Edited  by  George  Hively. 
Length,  9,1.18  feet.  Running  time,  102  minutes.  Re- 
lease   date,    Tulv    11,    1930. 

THE   CAST 

Jerry    Joan    Crawford 

Connie Anita    Page 

Franky Dorothy    Sebastian 

Tony Robert    Montgomery 

1  >avid Raymond    Hackett 

Marty John    Miljan 

Mrs.   Weaver Hedda   Hopper 

Monsieur   Pantoise Albert   Conti 

Joe    Munsey Edward    Brophy 

The   detective Robert    E.    O'Connor 

Evelyn    Woodforth Martha    Sleeper 

Mannequins:       Mary     Doran,      Norma      Drew,      Wilda 

Mansfield,     Given     Lee,     Catherine     Movlan,     Claire 

Dodd. 


Lawful  Larceny 

(Radio— All  Talker) 

Intelligent 

(Revieived  by  Robert  Hage) 

BEBE  DANIELS  gets  the  stellar  position, 
but  the  picture  is  mostly  Lowell  Sherman's. 
Not  only  did  he  direct  it,  in  an  extremely  ex- 
pert manner,  but  his  performance  is  a  finished 
piece  of  work  that  is  delightful  always.  And 
he  nets  every  laugh  in  the  production. 

The  masses  who  revel  in  action  may  not  fall 
hard  for  "Lawful  Larceny,"  for  it  is  produced 
in  the  stage  manner,  but  it  will  be  relished  by 
those  who  desire  intelligence  in  story,  direction 
and  acting.  Despite  the  fact  that  the  dialogue 
is  almost  100  per  cent  of  the  picture,  it  packs 
an  accelerated  tempo,  builds  up  suspense  and 
never  allows  the  attention  to  falter. 

Bebe  Daniels  is  cast  as  a  young  wife  who, 
upon  being  told  by  her  husband  ( Kenneth 
Thomson)  that  he  has  had  illicit  relations  with 
another  woman  ( Olive  Tell ) ,  who  conducts  a 
private  gambling  house  of  her  own,  and  that 
she  has  despoiled  him  of  all  his  possessions, 
determines  to  ruin  the  vamp.  She  lands  the 
job  of  secretary  to  the  lady  of  easy  morals  in 
furtherance  of  her  scheme.  There  she  meets 
Lowell  Sherman,  who  falls  hard  for  her  in  a 
nice,  clean  way. 

Thomson,  horrified  at  meeting  her  there,  but 
pledged  to  remain  silent,  is  forced  to  watch 
Sherman  making  love  to  his  wife.  When  Sher- 
man proposes  marriage  Bebe  consents,  but 
compels  him  first  to  reveal  the  nature  of  his 
livelihood.  Sherman  thereupon  admits  that  be 
preys  upon  the  type  of  women  who  prey  upon 
men,  as  a  result  of  an  experience  he  has  had 
with  the  species,  and  that  he  had  been  on  the 
verge  of  decamping  with  the  vamp's  valuables, 
knowing  the  combination  of  her  safe,  when  he 
met  Bebe  and  decided  to  go  straight. 

There  is  a  highly  dramatic  scene  when  Miss 
Tell,  who  is  deeply  in  love  with  Sherman,  is 
told  that  he  and  Bebe  are  about  to  be  married. 


She  denounces  her  secretary  as  a  cheat  and  a 
thief,  and  Bebe  rubs  in  a  moral  or  two  about 
stealing  men  from  their  wives.  Then  she  in- 
duces Sherman  to  empty  the  contents  of  the 
safe  into  a  bag,  and  flees  with  it  to  her  home. 
She  is  pursued  there  by  Sherman,  Miss  Tell 
and  a  judge,  who  tells  her  that  it  is  "lawful 
larceny"  to  steal  a  husband,  as  Miss  Tell  had 
done,  but  not  to  steal  property.  However, 
when  Bebe  demonstrates  how  the  vamp  had 
won  her  earnings  fhrough  marked  cards,  the 
vampire  makes  a  quick  exit,  and  there's  a 
reconciliation. 

The  story  has  been  developed  with  smooth- 
ness and  logic  and  the  dialogue  is  crisp  and 
sparkling  at  all  times.  The  picture  is  good 
for  week  stands  in  the  better  houses.  The  star 
is  convincing  in  a  difficult  role  and  all  of  the 
members  of  the  cast  know  their  stuff. 

Musical  and  shorts  and  cartoons  sufficient  to 
balance. 

Produced  and  distributed  by  Radio.  From  the 
stage  play  by  Samuel  Shipman.  Directed  by  Lowell 
Sherman.  Adaptation  and  dialogue  by  Jane  Murfin. 
Edited  by  Marie  Halvey.  Photographed  by  Roy  Hunt. 
Length,  6,379  feet.  Running  time,  67  mins.  Release 
date,    Aug.    17,    1930. 

THE   CAST 

Marion  Dorsey   Bebe   Daniels 

Andrew   Dorsey    Kenneth   Thomson 

Guy    Tarlow Lowell    Sherman 

Vivian   Hepburn    Olive   Tell 

Judge    Perry    Purnell    B.    Pratt 

Davis    Lou    Payne 

French     Bert     Roach 

Mrs.  Davis   Maude  Turner  Gordon 

Mrs.    French    Helene    Millard 

Butler     Charles     Coleman 


The  Dawn  Patrol 

(First  National—All  Talker) 

Thrilling 

(Reviewed   by    Charles   F.    Hynes) 

TFNSE  scenes  of  air  fighting  in  the  late 
war,  some  strong  dramatic  sequences  and 
fine  acting  characterize  this  picture.  It  has 
been  given  fine  production  values  and  the  direc- 
tion is  splendid.  However,  the  story  is  repeti- 
tious and  somewhat  obvious,  there  is  a  lack  of 
comedy  and  the  picture  is  devoid  of  love  in- 
terest, and  hasn't  a  woman  in  the  cast.  But 
sold  properly  on  its  thrills,  it  should  be  a 
money-getter,  even  though  its  chief  appeal  is 
to  men,  and  the  thrills  its  best  selling  point. 

Richard  Barthelmess  is  starred,  although  his 
part  does  not  rate  far  above  that  of  Neil  Ham- 
ilton and  Douglas  Fairbanks,  Jr.,  both  of  whom 
give  outstanding  performances.  Hamilton 
dominates  the  early  scenes.  Clyde  Cook,  Frank 
McHugh  and   Gardner  James  do  good  work. 

The  story  is  of  the  Royal  Flying  Corps,  a 
squadron  of  which  is  usually  picked  out  for 
"dirty  assignments."  The  commander  cannot 
abolish  the  thought  that  he  is  an  executioner, 
sending  untrained  recruits  out  to  be  slaughtered 
by  the  Germans.  He  seeks  solace  in  whiskey 
and  gruff  words,  and  is  relieved  to  learn  that 
a  subordinate  toward  whom  his  particular  hate 
is  directed  has  to  take  his  place  when  the  chief 
is  transferred.  The  same  development  is  re- 
enacted,  for  the  carefree  aviator,  who  disobeyed 
commands  to  go  out  and  strafe  the  Germans 
with  a  pal,  now  becomes  the  hardened  com- 
mander bearing  the  burdens  of  war  on  his 
shoulders.  At  length,  a  suicide  mission  is  or- 
dered and  his  pal  wins  the  assignment,  but  the 
commander  disobeys  and  takes  the  task.  He  is 
successful  in  his  mission,  but  is  killed,  where- 
upon the  pal  is  shown  as  commander,  gruff  and 
whiskey-drinking  as  the  two  who  had  gone 
before. 

The  strafing  expedition  of  the  two  pals  is 
well  done,  but  a  litlte  far-fetched,  tor  they 
succeed  in  destroying  a  whole  German  squad- 
ron, when  repeatedly  the  superior  equipment  of 
the  Germans  had  been  stressed.  There  is  real 
pathos  in  the  scene  where  the  commander  is 
forced  to  send  his  pal's  younger  brother  to  his 
death,  and  another  touching  bit  when  the  com- 
mander believes  his  pal  killed.  Howard  Hawks 
has  managed  to  maintain  tenseness,  despite  the 
repetitious    story.      The    photographer   deserves 


July  19,   19  30 


M  o  t  i  o  11    P  i  c  t  u  r  e    N  e  w  s 


49 


Opinions    On    Pictures 


real  credit  for  splendid  work. 
Light  comedy  shorts  i^'itli   this. 
Produced    and    distributed    by    First    National.      Di- 
rected   by     Howard    Hawks.      From    the    story.    "The 
Flight   Commander,"    by   John    Monk    Saunders.     Adap- 
tation and   dialogue  by   Howard   Hawks.   Dan   Totheroh 
and    Seton    Miller.      Running    time,    90    minutes.      Re- 
lease date,   July   20.     Photographed   by    Ernest   Haller. 
THE  CAST 

Dick   Courtney    Richard   Barthelmess 

Douglas   Scott    Douglas    Fairbanks,    Jr. 

Major    Brand    Neil    Hamilton 

Gordon    Scott    William    Janney 

Field    Sergeant    James    Finlayson 

Bott    Clyde   Cook 

Ralph    Hollister    Gardner   James 

Lieutenant    Bathurst    Edmund    Breon 

Flaherty     Frank    McHugh 

Mechanics    Jack    Ackroyd   and   Harry    Allen 


Wild  Company 

{Fox— All  Talker) 
Good  Programmer 

(Reviewed  by  Sherwin  S.  Kane) 

LIGHT  enough  at  the  start,  but  increasingly- 
heavy  as  it  unfolds,  this,  nevertheless,  is 
good  program  material. 

H.  B.  Warner  turns  in  a  fine  performance, 
easily  leading  a  capable  cast.  As  Henry  Gray- 
son, merchant  and  influential  citizen,  his  activi- 
ties bring  about  the  election  of  a  "reform" 
mayor,  pledged  to  a  lily-white  administration. 
While  Grayson  listens  to  endorsements  of  the 
puritan  platform  at  a  political  banquet  follow- 
ing the  election,  his  children,  played  by  Frank 
Albertson  and  Joyce  Compton,  are  whooping  it 
up  at  a  beach  club.  Albertson  takes  on  a  too 
plentiful  load  of  intoxicants  and  is  abandoned 
by  his  sweetheart  (Mildred  Van  Dorn),  after 
which  he  pays  a  visit  to  a  speakie  where  he 
meets  Sally,  an  entertainer,  played  by  Charon 
Lynn. 

Sally's  boy  friend,  Joe  Hardy  (Kenneth 
Thomson)  is  a  crooked  racketeer  and  instructs 
the  girl  to  give  young  Grayson  a  play  in  order 
that  the  family's  influence  may  be  invoked  in 
the  event  Hardy's  operations  get  him  into  a 
jam.  The  youth  falls  heavily  for  the  enter- 
tainer and  appropriates  numerous  costly  gifts 
for  her  at  his  father's  department  store.  A 
house  detective  reports  the  situation  to  Gray- 
son, Sr.,  who  upbraids  his  son."  The  youth, 
angered,  leaves  home,  and  is  framed  by  Hardy 
to  the  extent  that  he  is  on  the  scene  when 
Hardy,  caught  robbing  a  roadhouse  safe,  shoots 
the  proprietor  of  the  place.  Young  Grayson  is 
seen  fleeing  from  the  place  by  his  father,  who 
has  arrived  to  bring  the  youth  back  to  his 
home.  The  father  forces  a  confession  from 
his  son  which  implicates  Hardy  and  Sally. 
Grayson,  confident  of  his  son's  innocence,  turns 
him  over  to  the  police  along  with  Hardy  and 
the  girl.  Their  testimony  implicates  the  youth 
and  he  is  found  guilty  of  manslaughter  and 
sentenced  to  five  years  in  the  penitentiary. 
This  sentence  is  then  vacated  and  the  youth  is 
paroled  in  the  custody  of  his  father  for  five 
years.  The  fadeout  suggests  reconciliation 
with  his  former  sweetheart. 

The  picture  moves  at  a  good  pace  and  pro- 
vides an  ample  amount  of  action.  Situations, 
for  the  most  part,  are  reasonable  and  interest 
is  well  sustained.  Sharon  Lynn  sings  two  songs. 
"Joe"  and  "That's  What  I  Like  About  You," 
both  very  average  in  theme  and  tune.  Thom- 
son, as  Hardy  the  racketeer,  turns  in  a  good 
performance. 

Light  shorts,  particularly  good  comedy,  are 
needed  with  this. 

Produced  and  distributed  by  Fox.  Story  by  John 
Stone  and  Bradlev  King.  Directed  by  Leo  McCarev. 
Dialogue  by  Bradley  King.  Photographed  by  L.  W. 
O'Connell.  Length,  7.200  feet.  Running  time,  80  min- 
utes.    Release   date,   July   5,    1930. 

THE    CAST 

Henry   Grayson H.    B.    Warner 

Larry    Grayson Frank    Albertson 

Sally    Sharon   Lynn 

Anita    Joyce   Compton 

Mrs.    Grayson Claire    McDowell 

Natalie  Mildred  Van   Dorn 

Dick    Richard   Ke-ne 

Cora   Frances  McCov 

Joe  Hardy  Kenneth  Thomson 


Sweet  Mama 

(First    National— All    Talker) 

Entertaining 

(Reviewed  by  Robert   Hage) 

ALICE  WHITE  turns  in  a  fine  bit  of  act- 
ing in  this  picture ;  in  fact,  she  demon- 
strates that  her  talents  have  been  wasted  in  the 
past  in  sappy  sex  roles.  Who  would  have 
thought  it?  She  comes  through  with  a  snappy 
dance  in  a  modest  evening  gown,  but  no  attempt 
is  made  to  capitalize  her  curves  and  s.  a.,  un- 
less it  be  in  the  title.  But  by  no  stretch  of 
the  imagination  is  the  title  applicable  to  the 
story. 

The  story  centers  about  a  band  of  bank 
rubbers,  the  chief  of  whom,  Kenneth  Thomson, 
has  headquarters  in  his  gilded  cabaret.  Alice's 
sweetie,  David  Manners,  gets  caught  in  the  toils 
of  the  Thomson  gang.  Alice  learns  of 'his  ar- 
rest on  another  charge  while  with  a  burlesque 
troupe  and  beats  it  back  to  the  big  city.  David 
will  not  listen  to  her  entreaties  to  quit  the 
game,  and  Alice  is  later  induced  by  Robert 
Elliott  as  a  lieutenant  of  detectives,  to  get  a  job 
in  the  cabaret  in  order  to  spv  on  them  and  save 
David. 

She  gets  wind  of  a  plot  to  hold  up  another 
big  bank  and  telephones  the  message  to  the 
police,  but  the  latter  are  foiled  because  they 
are  detected  watching  the  scene.  Suspicion 
centers  on  David,  and  they  are  about  to  give 
a  twist  to  the  "taking  a  ride"  process  by  throw- 
ing him  from  a  penthouse  when  the  cops  and 
Alice   arrive.     Everything   sweet   thereafter. 

The  role  is  not  a  soft  one,  but  the  star  car- 
ries it  with  ease  and  conviction.  She  should 
be  given  better  parts  from  now  on.  Manners 
was  somewhat  uncertain  in  his  histrionics,  but 
he  should  develop  into  a  draw  juvenile.  The 
rest  of  the  cast  was  more  than  capable.  Eddie 
Cline  did  a  fine  job  of  directing,  and  the  pro- 
duction is  closely-knitted,  fast-moving,  coherent 
and  plausible. 

While  this  can  be  classified  as  another  gang- 
ster story,  its  originality  and  rapid  tempo  will 
make  it  click  with  the  average  audience. 

Musical  and  comedy  shorts  are  required. 
Produced  and  distributed  by  First  National.  Story 
by  Earle  Baldwin.  Directed  by  Eddie  Cline.  Scenario 
and  dialogue  by  Earle  Baldwin.  Edited  by  Ed.  Schroe- 
der.  Photographed  by  Sid  Hickox.  Length,  5,012 
feet.  Running  time,  55  minutes.  Release  date,  July 
6,    1930. 

THE   CAST 

Goldie    Alice    White 

Jimmy    David    Manners 

Joe    Palmer    ._ Kenneth   Thomson 

Lulu     7 Rita     Flynn 

Al    Hadrick     Lee    Moran 

Elmer Richard    Cramer 

Mack     Robert     Elliott 


The  Bottom  of  the  World 

(Talking  Picture  Epics) 
(Synchronized  with  Lecture) 

Very  Interesting 

(Revieztted  by  Charles  F.  Hyues) 

BIRD,  animal  and  sea  life  in  trie.  Antarctic 
feature  this  adventure  picture  taken  by 
Dr.  Ludwig-Kohl  on  an  expedition  to  South 
Georgia.  The  picture  has  a  lecture  throughout 
by  Dr.  Robert  Cushman  Murphy,  who  explains 
in  detail  the  various  scenes. 

The  picture  is  a  very  interesting  one,  and  it 
has  been  cut  to  a  length  which  makes  it  an  en- 
joyable entertainment  of  slightly  more  than 
one-half  hour.  With  another  feature  on  the 
bill,  a  diverting  and  instructive  program  can 
be  built  up.  In  addition,  the  picture  is  pre- 
sented under  auspices  of  the  American  Museum 
of  Natural  History,  which  offers  a  good  ex- 
ploitation hook-up. 

Whaling  in  the  Antarctic,  including  the  har- 
pooning of  a  blue  whale,  is  shown  in  fascina- 
ting detail,  with  the  lecturer  advising  that 
whales  will  soon  be  extinct  if  the  present  rate 
of  killing  continues.  There  is  a  real  thrill  in 
a  savage  fight  between  two  mammoth  sea  ele- 
phants, and  kick  in  the  way  the  various  species 
of  penguins,  "the  little  men"  of  the  Antarctic, 


live.  These  birds,  which  cannot  fly,  but  which 
make  their  homes  in  the  highest  crags,  are  pic- 
tured in  detail ;  and  the  famed  albatross  is 
shown.  Altogether,  it  is  an  offering  which  will 
please. 

However,  it  is  in  no  way  similar  to  the  Byrd 
South  Pole  film  and  all  confusion  along  this 
line  should  be  avoided  carefully. 

Comedies,  musicals  and  dramatic  shorts  will 
tit. 

Produced  by  Ludwig-Kohl  Larsen.  Distributed  by 
Talking  Pictures  Epics.  Length,  3,800  feet.  Running 
time,    39   minutes.     Release   date,   Sept.    1. 


Short  Subjects 


Temples  of  Silence 

(Pathe — Synchronized) 

Excellent 

TOM  TERRISS,  "The  Vagabond  Director," 
takes  us  this  time  to  the  mysterious  city 
of  Angkor  in  Indo-China,  which  at  one  time 
housed  a  million  inhabitants,  but  today  has  but 
one — a  demented  native  who  poses  as  king. 
Magnificent  turreted  buildings,  seven  and  eight 
stories  in  height,  are  shown,  and  their  interiors, 
containing  weird  statues  and  gods,  give  the 
subject  a  punch.  It  is  accompanied  by  a  lec- 
ture by  Terris.  At  times  he  becomes  too  the- 
atrical in  his  spiel,  and  at  all  times  it  is  almost 
drowned  out  by  the  synchronized  score.  Any 
audience  will  enjoy  this  novelty.  Running 
time,   10  minutes. 

Play  it  with  a  comedy  feature. 


Audio  Review,  No.  27 

(Pathe — Sound) 

Fair 

A  SCENIC  tour  of  Santiago,  Cuba,  showing 
the  historic  Spanish-American  war  sites, 
is  the  highlight  of  this  issue.  It  will  impart  a 
thrill  to  all  types  of  patrons.  There  are  views 
of  San  Juan  Hill,  made  famous  by  the  charge 
of  Roosevelt's  Rough  Riders,  and  of  the  monu- 
ment to  that  great  regiment  with  a  bust  of 
T.  R.  and  flanked  by  American  and  Cuban  flags. 
Then  we  are  taken  to  the  office  of  M.  Bacardi, 
showing  him  dictating  to  his  secretary,  and 
given  a  close-up  of  many  bottles  of  the  refresh- 
ment for  which  he  is  noted.  The  other  units 
comprise  shots  of  a  poppy  field  in  California, 
a  miniature  railroad  which  hauls  tourists 
through  the  mountains  of  Wales,  and  a  quar- 
tette of  cowboys  singing  "Oh,  Bury  Me  Not 
on  the  Lone  Prairie"  against  a  drop  depicting 
the  western  plains,  but  not  very  successfully. 
Edited  by  Terry  Ramsaye.  Running  time,  nine 
minutes. 

Spot  in  with  a  light  feature. 


Jungle  Jazz 

(Pathe-Acsop  Fable — Sound) 

Amusing 

THE  adventures  of  Waffles  Cat  and  Don 
Dog  in  the  jungles  of  Africa.  The  artist 
is  entitled  to  great  credit  for  his  imagination, 
for  he  has  created  animals  seen  only  in  cases 
of  delirium  tremens.  Keeps  up  a  steady 
chuckle  and  is  worth  a  play.  Running  time, 
eight  minutes. 

Will  help  any  type  of  bill. 


Swell  People 

(Pathe— Talker) 

Roughhouse 

BURLESQUE  never  descended  to  the  low 
depths  of  the  "humor"  in  this  two-reeler, 
featuring  Harry  Gribbon  and  Dot  Farley.  An- 
other "it  was  all  a  dream"  spasm  that  will  con- 
vulse the  "low  lifes"  but  will  disgust  the  better 
type  of  spectator.  Very  crude.  Directed  by 
Wallace  Fox.  Running  time,  22  minutes. 
Give  it  plenty  of  good  support. 


50 


Motion    Picture    News 


July   19,  193  0 


The  Lightning  Rider 

(  Universal — Silent) 

Trite 

THIS  short  contains  a  fine  cast  of  horses 
and  they  perform  their  onerous  duties  in 
an  expert  manner.  The  human  support  is  not 
so  hot.  Ted  Carson,  as  the  slim  "Mountie," 
again  licks  three  bad  guys,  but  the  supply  does 
not  seem  to  become  exhausted.  The  plot  is  an- 
cient. The  direction  is  punk.  And  the  hero 
gets  the  heroine  only  three  minutes  after  he's 
met  her,  and  during  those  three  minutes  he's 
been  battling  with  the  villains.  That's  tabloid 
romance  for  you.  Directed  by  J.  Levigard. 
Running  time,  17  minutes. 

Use  only  where  audiences  like   this  sort  of 
thing. 


The  Pony  Express  Kid 

(  Universal — Silent) 

Poor 

EDMUND  COBB  is  the  hero  of  this  con- 
densed cow  opera,  which  is  guaranteed  to 
produce  a  yawn  a  minute.  It's  ham  stuff  all 
the  way  through  and  the  direction  is  particular- 
ly mediocre.  This  one  is  below  the  mental 
level  of  any  kid.  Running  time,  18  minutes. 
//  you  must  run  it,  keep  it  secret. 

Screen  Snapshots,  No.  21 

(Columbia — Talker) 

Fair 

TROY  BARNES  is  the  master  of  cere- 
•  monies  in  this  issue,  but  he's  never  shown 
with  the  actors  and  actresses  figuring  in  the 
tour  of  Hollywood,  and  most  of  them  must 
be  local  newsreel  shots.  Appearing  in  this 
short  are  Mei  Lan  Fang,  Chinese  actor;  Mary 
Pickford,  Arthur  Lake,  Robert  Woolsey,  Dol- 
ores Del  Rio,  Maurice  Chevalier,  Buster  Keat- 
on  and  Bert  Wheeler.  Mildly  interesting.  Run- 
ning time,  10  minutes. 

Will  get  by  on  average  bill. 


The  Body  Slam 

(Vitaphone  Varieties,  No.  4J[23) 
Dull 

EDDIE  LAMBERT,  Gene  Ledoux  and  Wil- 
liam Irving  have  the  leads  in  this  alleged 
comedy,  centering  about  a  wrestling  racket, 
but  they  don't  earn  many  laughs.  Lambert's 
forced  grimaces  are  sad  to  watch,  and  the 
story  contains  few  gag  situations.  Running 
time,  9  minutes. 

Use  where  other  units  are  strong. 


Voice  of  Hollywood,  No.  14 

( Tiffany — Talker) 

Fair 

GEORGE  K.  ARTHUR  is  the  announcer 
of  Station  S-T-A-R  in  this  issue,  but  it's 
not  so  hot.  However,  the  fans  who  like  to  see 
off-the-lot  shots  of  their  favorites  will  get 
their  money's  worth,  for  they  will  see  Frank 
Fay,  Barbara  Stanwyck,  Eddie  Quillan,  Edmund 
Breese,  Louise  Dresser,  Montagu  Love,  Carmel 
Myers,  Jimmy  Finlayson,  Vera  Gordon,  Ben 
Bard,  Ruth  Roland  and  Eddie  Lambert.  Run- 
ning time,   10  minutes. 

Needs  help  from  other  shorts. 


Carnival  Revue 

(Pathe— Talker) 

Good 

SOME  one  slipped  up  on  this,  for  while  all 
the  exteriors  are  circus  settings,  the  inte- 
riors are  laid  in  a  theatre  with  the  regulation 
fixings.  However,  that  defect  is  not  sufficient 
to  detract  from  the  fun.  T.  Roy  Barnes  as  a 
circus  owner  and  barker,  Ruth  Hiatt  as  a  danc- 
ing «irl  and  Ray  Hughes  as  her  suitor  manage 
to  put  over  a  number  of  laughs  and  the  com- 
edy should  please  generally.    A  Whoopee  Com- 


Amos  'n'  Andy  Had 
To  Step  Fast 

Chicago  —  Amos  'n'  Andy  resumed 
their  nightly  broadcasts  in  Hollywood 
early  this  week  after  a  two-day  inter- 
val of  silence  which  ensued  while 
the  boys  were  en  route  from  this  city 
to  the  Coast.  They  are  scheduled  to 
begin  work  on  the  Radio  production, 
"Check  and  Double  Check,"  at  once 
which,  it  is  estimated,  will  take  them 
about  seven  weeks  to  complete.  Dur- 
ing this  time  their  nightly  broadcasts 
will  originate  at  a  Hollywood  station. 

The  proximity  of  their  home  studio, 
WMAQ,  Chicago,  to  the  Northwestern 
terminal — across  the  street  from  the 
station — was  all  that  made  it  possible 
for  Correll  and  Gosden  to  arrive  in 
Los  Angeles  according  to  schedule. 
They  had  only  four  minutes  to  spare 
in  which  to  catch  the  Los  Angeles 
Limited  following  their  last  broadcast 
here. 


edy.    Directed  by  Wallace  Fox.    Running  time, 
19  minutes. 

Okay  where  fun  is  needed  on  a  program. 

Second  Hungarian  Rhapsody 

( United  Artists — Synchronised) 

Pleasing 

THIS  is  a  pantomimic  interpretation  of  the 
Hungarian  Rhapsody,  and  another  of  the 
pleasing  United  Artists  Featurettes  produced 
by  Lothar  Menzies  and  Hugo  Riesenfeld.  A 
romantic  little  number  showing  the  rescue  of 
the  fair  maiden  by  her  blacksmith  lover,  after 
she  had  been  taken  captive  by  a  gypsy.  It's 
told  against  a  musical  background.  Running 
time,  11  minutes. 

Where  musical  novelty  fits  in. 


Glow  Worm 

{Screen  Song — Paramount) 

Clever 

ANY  audience  will  get  a  kick  out  of  this 
community  singing  number,  one  of  the 
clever  series  made  by  Max  Fleischer.  It  is 
based  on  the  famous  Glow  Worm  song,  peren- 
nial favorite,  and  there  are  some  clever  car- 
toons, plus  the  bouncing  ball  to  help  the  audi- 
ence join  in  the  singing.  Running  time,  6 
minutes. 

For  any  bill. 


Settle  Copyright 
Suit  by  Berlin 

Cincinnati,  O. — United  States  District 
Judge  Neven  has  entered  an  order  dismiss- 
ing copyright  infringement  suit  of  Irving 
Berlin,  Inc.,  New  York,  against  Robert 
and  Joseph  Stern,  owners  of  the  Marlowe, 
Ironton,  O.,  in  which  the  complainant 
charged  that  the  defendants  had  violated 
copyright  on  a  popular  song.  Settlement  of 
the  case  has  be«n  effected  out  of  court. 


Cleveland  Exchange  Progresses 

Cleveland — Work  is  well  under  way  on  the 
new  exchange  building,  now  under  con- 
struction at  Payne  Avenue  and  East  24th 
Street,  which  will  be  occupied  by  M-G-M, 
Pathe,  and  Universal.  It  is  expected  that 
the  buildings  will  be  complete  the  first  of 
August.  When  these  companies  move  into 
their  own  structures,  the  only  national  dis- 
tributors left  in  the  Film  building  will  be 
Columbia,   Educational  and  Tiffany. 


'THE 


Projectionists, 
Round  Table 

;  By  John  F.  Rider  - 


(Continued  from  paye   43) 

have  been  shown.     From  them  it  is  possible  to 
deduce  by  solving  for  resistance  that 
E 

R  =  =  5  ohms 

II  +  12 
Such  a  process  is  too  lengthy. 

If  I  =  II  +  12 
then 


R 

1 

k 


Rl 
1 


+ 


+ 


R2 

1 


Rl  R2 

which  results  in  the  law  that 

The  joint  resistance  of  a  parallel  combination 
of  resistance  is  equal  to  the  reciprocal  of  the 
sum  of  the  reciprocals  of  the  resistances  consti- 
tuting the  branches. 

(We  refer  to  the  arithmetical  review  in  Les- 
son 2  for  the  definition  of  the  reciprocal.) 
The  above  mav  be  shown  as 
1 
R  = 


1 


1 


+ 


Rl  R2 

and  if  we  substitute  numerical  values  as  before, 
we  have 

1  1  1 

R  = = =  =  5  ohms 

11  .1  4-  .1  .2 


10        10 


Seattle  Met  Gives  Use 
of  House  to  Clubwomen 

Seattle — The  Publix  Metropolitan,  one  of 
the  leading  downtown  first-run  houses,  post- 
poned its  opening  hour  from  1 1 :30  A.  M. 
until  4:00  P.  M.  for  two  days  during  the 
last  week  in  a  novel  good-will-building 
stunt. 

The  occasion  was  the  gathering  in  this 
city  of  several  hundred  women  from  every 
part  of  the  nation  to  attend  the  annual  na- 
tional convention  of  the  Garden  Clubs  of 
America.  Inasmuch  as  their  headquarters 
were  the  Olympic  Hotel,  in  the  same  block 
as  the  Metropolitan,  the  theatre  manage- 
ment donated  the  use  of  the  house  without 
charge  to  the  Garden  Clubs  officials  for 
their  two  business  sessions. 

Announcements  reading,  "Through  the 
Courtesy  of  Paramount  Publix,  this  theatre 
remains  closed  until  4:00  P.  M.  for  the 
Convention  of  the  Garden  Clubs  of  Amer- 
ica," were  used  in  all  newspaper  advertis- 
ing of  the  theatre,  and  attention  of  the  del- 
egates was  directed  to  the  kindness  of  Para- 
mount Publix,  operating  houses  in  a  ma- 
jority of  the  cities  from  which  the  delegates 
arrived.  The  idea  was  put  across  by  Rob- 
ert Blair,  Pacific  Northwest  division  man- 
ager for  Publix,  and  Star  Buell,  manager 
of  the  Met. 


New  Theatre  for  Tampa 

Tampa,  Fla. — Construction  of  a  new  the- 
atre in  Ybor  City  will  start  Monday,  re- 
placing the  Rivoli,  which  was  closed  and 
dismanteled  three  months  ago.  Work  has 
been  held  up  because  a  special  ordinance 
had  to  be  passed  permitting  the  closing  of 
an  alley.  And  the  matter  of  finance  has 
taken  some  time. 


July  19,  19  3  0 


M  o  t  i  o  n    Picture    News 


51 


High   and  Low 
On  Music  Row 


IT  DOESN'T  take  a  Robert  L.  Ripley  to 
discover  that  the  music  business  is  a  strange 
one.  Just  a  few  items  to  prove  our  conten- 
tion. Bert  Kalmar  and  Harry  Ruby  have  al- 
ready left  for  Hollywood  to  write  the  book 
and  musical  scores  for  the  forthcoming  "Amos 
'n'  Andy  production.  The  picture  will  be  pro- 
duced by  RKO  and  despite  the  fact  that  this 
firm  has  its  own  music  publisher,  Radio  Music 
Co.,  the  songs  from  the  picture  will  be  pub- 
lished by  Harms,  Inc.,  a  Warner  subsidiary. 
DeSylva,  Brown  &  Henderson  are  under  con- 
tract to  write  originals  for  Fox  and  DeSylva, 
Brown  &  Henderson,  Inc.  wrill  publish  the 
music  instead  of  Fox's  own  publishing  house, 
the  Red  Star  Music  Co.,  Warners'  own  half 
of  the  Famous  Music  Corp.,  publishers  to 
Paramount.  Gene  Austin,  Inc.,  have  organized 
a  new  company  to  sell  popular  songs  for  ten 
cents  and  the  other  publishers  are  hoping  that 
this  venture  is  an  overnight  success.  Funny 
business,  eh? 

*  *     * 

DeSylva,  Brown  &  Henderson  are  publish- 
ing a  book,  "True  Stories  of  Famous  Songs," 
written  by  E.  M.  Wickes,  which  will  be  sold 
in  the  5  and  10  cent  stores.  Wickes  gives  the 
low-down  on  how  16  of  the  most  famous  popu- 
lar songs  were  conceived  and  the  result  is  an 
interesting  narrative  which  ought  to  sell  to 
every  buyer  of  sheet  music. 

*  *     * 

Abe  Olman,  manager  of  Forster's  New  York 
office,  was  largely  responsible  for  the  success 
of  "I  Get  the  Blues  When  It  Rains"  and  has 
just  taken  another  "Rain"  song  by  Al  Hoff- 
man and  Max  Rich  called  "I  Don't  Mind 
Walking  in  the  Rain,  When  I'm  Walking  in 
the  Rain  with  You.'' 

*  *     * 

Being  an  ex-gob,  Rudy  Valle  figured  that 
500  sailors  could  not  be  wrong  and  complied 
with  their  request  that  he  warble — beg  pardon, 
the  word  is  croon,  "Some  Other  Girl  in  Some 
Other  Port,"  published  by  Bibo-Lang. 

*  *     * 

Harms  is  publishing  the  scores  from  two 
recent  First  National  Vitaphone  productions, 
"Bride  of  the  Regiment"  and  "Song  of  the 
Flame."  The  songs  included  in  the  former  are 
"When  Hearts  Are  Young"  by  Sigmund  Rom- 
berg, and  "Broken-hearted  Lover"  and  "One 
Life,  One  Love,"  by  Al  Bryan  and  Eddie 
Ward.  _  The  songs  from  "Song  of  the  Flame," 
which  include  "Cossack  Love  Song,"  "Song  of 
the  Flame,"  "One  Little  Drink"  and  "When 
Love  Calls,"  represent  the  combined  efforts  of 
several  of  America's  leading  composers,  they 
being  George  Gershwin,  Herbert  Stothart,  Otto 
Harbach,  Oscar  Hammerstein  II,  Grant  Clarke, 
Harry  Akst  and  Eddie  Ward. 

*  *     * 

Jack  Bregman,  general  manager  of  Robbins 
Music  Corp.,  has  just  returned  from  Al  Ca- 
pone's  stronghold  and  seems  very  pleased  with 
the  showing  of  "Blue  Is  the  Night,"  "Moon  Is 
Low"  and  "Should  I"  in  the  mid-west  metro- 
polis and  the  vicinity.  This  writer  is  satisfied 
that  the _  firm's  latest  release  "Just  A  Little 
Closer"  is  one  of  the  szveetest  tunes  ever  writ- 
ten and  is  headed  for  the  big  time. 

*  *     * 

Pat  Flaherty,  general  manager  of  Red  Star 
Music  Co.,  recently  returned,  and  shows  no  ef- 
fects of  his  illness  contracted  while  on  the 
coast.  He  has,  however,  returned  with  several 
promising  songs  from  the  new  season's  Fox 
products.  If  they  are  as  good  as  "I'm  in  the 
Market  for  You,"  which  has  held  a  prominent 
spot  in  the  list  of  best  sellers  for  some  time, 
this  house  is  going  to  enjoy  a  prosperous  1930. 

PINCUS. 


Paramount  Next 
To  Ban  Musicals 
As  "Sales  Poison" 


Hollywood — Quickly  following  the  lead 
of  W'arner  Brothers  when  the  latter  came 
out  against  production  of  musical  operettas 
Paramount  is  reported  also  to  have  banned 
production  of  any  further  heavy  filmusicals. 

According  to  inside  report,  Paramount's 
department  of  distribution  informed  the 
Coast  studio  officials  that  the  musical  operet- 
tas were  "poison"  with  both  exhibitors  and 
the  public  at  this  time. 

In  view  of  this,  Paramount  halted  prepa- 
rations for  filming  "Her  Wedding  Night," 
which  was  already  to  go  into  rehearsal* with 
Jeanette  MacDonald,  Charles  Ruggles  and 
Robert   Chisholm  heading  the  cast. 

In  announcing  the  postponement  of  "Her 
Wedding  Night"  Paramount  stated  that 
prior  contracts  of  Chisholm  called  him  East, 
necessitating  delay  in  production  to  obtain 
a  suitable  substitute.  In  view  of  Para- 
mount's attitude  towards  musical  operettas 
at  this  time,  it  is  expected  that  the  picture 
will  be  shelved  until  the  public's  views 
towards  operettas  changes  considerably. 


Darmour  Shoots  Six 
Dane-Arthur  Comedies 

Hollywood — Having  set  all  stories  in  ad- 
vance, Larry  Darmour  is  setting  a  produc- 
tion record  in  making  the  series  of  Karl 
Dane-George  Arthur  series  of  comedies  for 
RKO  release.  The  comedy  team  has  finish- 
ed a  total  of  six  two  reelers  in  eight  weeks. 
Speed  was  necessary  on  account  of  condi- 
tions whereby  Dane  was  loaned  to  Darmour 
for  a  two-months'  period  from  M-G-M 
studios,  and  the  lanky  comedian  is  scheduled 
to  go  into  features  after  that  time. 

Although  fast  shooting  was  maintained, 
ample  story  preparation  in  advance  of  start 
of  the  series  allowed  productions  to  reach 
high  standard  set  by  Darmour  for  the  series. 


Fox 


"Props"  Graduates 
Into  Feature  Roles 

Hollywood — After  viewing  rushes  of 
"The  Big  Trail,"  Fox  has  placed  John 
Wayne,  leading  player  in  that  picture,  under 
term  contract.  Wayne,  a  former  property 
man  on  the  Fox  lot,  was  selected  for  "The 
Big  Trail"  by  Director  Raoul  Walsh  when 
the  latter  saw  him  working  on  a  set  hus- 
tling props. 

Upon  completion  of  the  Fox  film,  Wayne 
will  be  featured  in  two  productions:  "Wyo- 
ming Wonder"  and  "Alcatraz,"  under  di- 
rection of  A.  F.  Erickson. 


Polish  Industry  Organizing 

Warsaw — Producers  and  exhibitors  are 
formulating  plans  for  the  organization  of  a 
co-opeartive  trade  association,  similar  to  the 
German  unit.  The  new  association  will 
produce,  running  all  product  first  in  mem- 
bers' houses  and  then  booking  in  theatres 
of  non-members. 


Before  the  "Mike 
In  N.  Y.  Studios 


tt 


BY  FAR  the  most  ambitious  two-reeler  ever 
attempted  at  the  eastern  Vitaphone  studios, 
and  occupying  three  stages,  was  produced  when 
"The  Nightingale,"  a  night  club  drama,  was 
reeled  under  the  direction  of  Roy  Mack.  The 
story,  written  by  Wallace  Sullivan  and  Burnet 
Hershey  with  music  by  Harold  Levy,  features 
Vivienne  Osborne,   supported  by   Lysle  Talbot, 

Austin  Fairman  and  Pat  O'Brien. 

*  *     * 

Murray  Roth,  director-in-chief  of  Warners" 
Flatbush  picture  plant,  firmly  believes  in  novel- 
ties and  with  "Believe  It  Or  Not"  and  "  1  he 
Snooze  Reel"  series  well  under  way,  has  add- 
ed "The  Modem  Fairy  Tales"  series  to  the 
Vitaphone  Varieties  program.  Harold  Beaudine 
will  direct  this  latest  novelty,  with  A.  Dorian 
Otvos  writing  the  dialogue  and  E.  B.  Du  Par 

in  charge   of  photography. 

*  *     * 

Famous  bonds — U.  S..  mortgage,  building, 
Bottled  In,  and  Lillian  Bond,  soon  to  appear 
in  Arthur  Hammerstein's  "Bird  of  Paradise." 
She  has  just  starred  in  the  variety,  "Putting 
It  On,"  under  Arthur  Hurley's  direction.  Miss 
Bond  was  supported  by  Bobby  Jarvis,  Peggy 
Shannon  and  Walter   Pearson. 

*  *     * 

Ripley,  take  notice.  On  Sunday,  June  29, 
1930,  E.  B.  Du  Par,  chief  cameraman,  and  Ray 
Foster,  another  "man  behind  the  lens,"  made  a 
trip  to  Bantam  Lake,  Conn.,  and  TOOK  PIC- 
TURES.     That's    wussin    the    letter-carrier's 

hike  on  his  day  off,  ain't  it? 

*  *     * 

It  happens  every  time  that  Old  Sol  does  his 
"coming  out"  act.  The  boys  (the  girls,  too) 
at  the  Brooklyn  Vitaphone  studio  every  once 
in  a  while  become  languid  and  a  spell  comes 
over  them,  giving"  them  that  well  known  far- 
away look  in  their  eyes.  Nor  are  they  victims 
of  the  affliction  which  the  famous  Samuel 
Johnson  called  "ignoble  morbid  propensity  to 
procrastinate."  No,  kind  readers,  no.  They're 
merely  gazing  on  the  spot,  now  a  parking- 
space  for  automobiles  but  which  in  the  good 
old  Vitagraph  days  was  a  swimming  tank,  used 
in  the  filming  of  most  of  Annette  Kellennan's 
pictures. 

*  *     * 

For  the  first  time  in  many  months  only  one 
feature  was  in  production  at  the  Paramount 
New _  York  studios  this  week.  "Heads  Up," 
starring  Buddy  Rogers,  zvas  completed  last 
tveck,  leaving  Nancy  Carroll's  "Laughter"  the 
sole  picture,  although  "The  Best  People"  is 
expected  to  go  into  work  next  week  under 
Fred  Newmeyer's  direction. 

*  *     * 

Frank  Morgan  has  in  the  last  few  months 
portrayed  an  important  role  in  "Dangerous 
Nan  McGrew"  and  "Queen  High,"  is  now 
appearing  in  "Laughter"  and  is  slated  to  join 
the  cast  of  "The  Best  People."  Despite  this 
strenuous  screen  routine,  he  has  continued  to 
star  simultaneously  in  the  New  York  stage 
success,   "Topaze." 

*  *     * 

Walton  Butterfield,  short  subject  writer  at 
the  Paramount  New  York  studio,  has  written 
six  original  and  six  adaptations  in  the  past 
eight  weeks.  Victor  Moore,  Willie  and  Eugene 
Hozvard,  Armida,  George  Dewey  Washington 
and  Ginger  Rogers  have  appeared  in  his  stories. 

*  *     * 

Give  this  li'l  gal  a  big  hand.  Peggy  Quis, 
the  ever  smiling  script  girl  at  Paramount,  was 
a  great  help  to  Ed  Sutherland  during  pro- 
duction on  "Sap  From  Syracuse,"  starring 
Jack  Oakie.  She  also  kept  tabs  on  the  Ginger 
Rogers  short,  "Office  Blues."  (What  will  my 
wife  sav?) 

THE  STUDIO  SLEUTH. 


52 


M  o  t  i  o  n    Picture    News 


July   19 ,    193  0 


Warners  Acquire 
Four  in  Chicago 
Area;  60  is  Goal 


Wabash  Ave. — South 


Warners'  theatre  invasion  of  the  Chicago 
metropolitan  area,  destined  to  bring  about  60 
more  theatres  under  the  Warner  wing 
eventually,  made  some  progress  this  week 
when,  it  was  announced,  four  houses  in 
northern  Indiana  had  been  picked  up  and 
negotiations  are  under  way  for  a  fifth  in 
the  same  section.  The  latest  acquisitions 
are  the  Hoosier  at  Whiting,  the  American 
and  Indiana  at  Indiana  Harbor,  and  the 
Jefferson  at  Goshen.  Results  of  the  dick- 
ering now  under  way  between  Warners  and 
Independents  in  Indiana  will  be  the  acquisi- 
tion of  one  or  more  houses  in  Elkhart,  it  is 
said. 

That  Warners  are  combing  this  territory 
for  indie  houses  in  strategic  locations  is  ad- 
mitted by  representatives  of  the  company 
here.  The  entire  fourth  floor  of  the  new 
Warner  exchange  building  in  this  city  is 
being  put  in  readiness  for  occupancy  by  the 
company's  theatre  force  which  will  operate 
the  new  acquisitions  in  the  metropolitan 
area.  The  probable  scope  of  these  opera- 
tions may  be  estimated  by  the  fact  that 
identical  space  on  the  third  floor  of  the 
building  has  been  found  to  be  sufficient  to 
house  the  entire  distributing  activities  here 
of  both   Warner   Bros,  and   First   National. 

Further  indications  of  theatre  buying  ac- 
tivity in  the  area  are  furnished  by  the  Chi- 
cago visits  of  Dan  Michalove  of  Spyros 
Skouras's  office  and  the  frequent  New  York 
jaunts  of  Jimmy  Coston,  slated  to  direct 
Warners'  theatre  operations  here-  Observ- 
ers regard  the  activities  of  the  two  as  hav- 
ing but  one  significance,  that  of  progress 
being  made  in  negotiations  for  purchases  in 
this  section. 


M-G-M  to  Move 

Final  arrangements  for  the  removal  of 
the  M-G-M  exchange  from  its  present  quar- 
ters at  831  South  Wabash  Ave.  to  the  Para- 
mount exchange  building  at  1325  South 
Wabash  were  completed  last  week  during 
a  visit  by  John  S.  MacLeod,  in  charge  of 
M-G-M  exchange  maintenance.  The  home 
office  man  announced  that  the  move  would 
be  made  early  this  fall  when  Paramount 
vacates  its  present  exchange  building  for 
its  new  quarters  at  Michigan  Ave.  and  13th 
St.,  now  nearing  completion. 


HARRY    TAYLOR,    Universal    sales   direc- 
tor, in  town  during  the  week. 

*  *     * 

Harry  Lorch  and  Henri  Ellman  still  tied  up 
in  New  York  after  tzvo  weeks  of  it  apiece. 

*  *     * 

Irv  Feidler,  well-known  checker  for  United 
Artists,  pulled  up  stakes  recently  and  headed 
for  Los  Angeles,  where  he  intends  to  subsist 
on  climate  in  the  future. 

*  *     * 

The  Kimbark  bolted  up  for  the  summer. 

*  *     * 

Jack  Miller  back  from  the  Atlantic  City 
front  to  resume  his  chair  at  the  local  re-zon- 
ing sessions. 

*  *     * 

Jim  Coston  commuting  between  Chi  and  New 
York. 

*  *     * 

B.  Jacocks  of  the  Tiffany  home  office  here 
for  a  three-weeks'  auditing   session. 

*  *     * 

The  Hollywood  and  Temple  on  a  iveek-end 
playing  schedule.  Barred  the  balance  of  the 
week. 

*  *     * 

Irving    Mack   doing    some    road    work    dutv. 

*  *     * 

Frank  Young,  who  spends  his  iveek-ends  (al- 
ternate ones)  zvith  a  son  at  a  northern  Michi- 
gan camp  and  a  daughter  at  Lakeside,  Mich., 
uses  the  time  in  between  to  till  and  ship  gift 
boxes  to  them.    Some  daddy! 

*  *     * " 

Film  Row  in  on  the  reception  to  Admiral 
Byrd  when  Dick  chose  the  Stevens  for  his  hat 
peg  the  day  of  his  arrival  in  town.  Exchange 
workers  treated  to  military  band  music  and 
gun  salvos  without  having  to  listen  to  the 
speeches. 

*  *     * 

Charles  W.  Ferguson,  realtor,  owner  and 
builder  of  the  Howard,  died  during  .the  past 
week. 

*  *     * 

Harold  Wise,  Tiffany  booker,  back  from  a 
Michigan   vacation. 

*  *     * 

Half-page  display  space  in  the  dailies  for 
Publix-R.  &  K.  to  tell  the  fans  about  the  new 
season's  product  booked  for  the  local  theatres. 
Looks  like  Bill  Hollander  meant  what  he  said 
when  he  told  the  Publix  Managers'  meeting 
the  circuit  intended  to  economise  on  all  phases 
of  promotional  zvork  excepting  ncivspaper  ad- 
vertising. 

*  *     * 

"Journey's  End"  slated  for  its  second  Chi- 
cago run  July  25,  when  it  opens  at  McVickers. 

*  *     * 

Louie  Abramson  back  from  a  honeymoon  at 

Mackinac  Island. 

*  *    * 

Aaron  Saperstein  and  family  to  South 
Haven  for  an  interlude. 

KANE. 


Belpark,  Cosmo 
Figure  in  Fire 
Law  Test  Cases 


Court  hearings  of  alleged  violations  of 
the  city  fire  laws  by  the  Belpark  and  Cosmo 
theatres  were  continued  to  July  23,  after 
preliminary  testimony  had  been  heard  in 
municipal  court  here  last  week.  The  two 
theatres  will  provide  test  cases  for  twenty- 
four  other  Chicago  theatres  against  whom 
similar  charges  have  been  brought  by  the 
Chicago  Fire  Prevention  Bureau,  which  is 
seeking  to  prove  that  the  acoustical  insulat- 
ing materials  employed  by  the  theatres  are 
inflammable. 

The  insulating  materials  used  by  the  Bel- 
park  and  Cosmo  are  typical  of  those  in  use 
in  the  other  theatres.  Test  case  victories 
for  the  two  houses,  it  is  believed,  will  re- 
sult in  dismissal  of  the  complaints  against 
the  other  twenty-four  theatres  using  similar 
materials.  August  6  has  been  named  for 
hearing  of  the  complaints  against  the  latter 
twenty-four  houses. 


Chicago  Warner  Club 

Stages  Golf  Meet 

The  Chicago  Warner  Club  this  week 
launched  its  summer  entertainment  program 
with  an  organization  golf  tournament  at 
Cog-Hill  Golf  club.  Low  gross  honors  were 
captured  by  T.  Tyrell  (Highland  theatre) 
with  an  83.  The  lucky  draw  prize  was  won 
by  Frank  Reimer,  Vitaphone  cashier,  who 
turned  in  a  93.  Blind  bogie  foursome  prize 
winners  were :  Carl  Leserman,  85 ;  Tom 
Reidy,  86;  Clarence  Parrish,  80;  K.  Schaf- 
fer,  85 ;  Tom  Gilliam,  97,  and  C.  Lindstrom, 
97.  Al  Blocker,  Vitaphone  booker,  cap- 
tured the  high  gross  with  a  well  played 
135.  A  dinner  was  staged  for  the  golfers 
at  Cog-Hill  in  the  evening. 

The  second  Chicago  Warner  Club  outing 
will  be  a  picnic  dinner,  August  2,  at  which 
300  members  and  their  families  are  expected. 


Rosenwald  Batting  for 
Herbel  as  "U"  Manager 

Gil  Rosenwald,  assistant  western  sales 
director  for  Universal,  has  been  pinch-hit- 
ting as  branch  manager  here  during  the  ill- 
ness of  Henry  Herbel.  Herbel,  who  went 
to  the  hospital  several  weeks  ago  with  pneu- 
monia, is  improving  slowly.  He  was  ex- 
pected to  be  able  to  return  to  his  home 
during  the  week  past  after  which  his  orders 
are  to  take  ample  time  for  convalescence. 


July   19,  19  5  0 


M  o  t  i  o  a    F  i  c  t  it  r  c    N  e  w  s 


53 


42  Theatres  Closed  in  Chicago  District 
For  Summer  Due  to  Heat;  Breaks  Record 


Tanned 

Chicago  —  An  epidemic  of  sunburn 
complaint  all  over  Film  Row  with  the 
gelfers  the  worst  sufferers.  The  origin 
of  Sam  Gorelick's  case  remains  a 
mystery  since  he's  not  a  golfer  and 
doesn't  fish,  yet  has  the  best,  or, 
according  to  your  viewpoint,  the  worst, 
case  on  record. 


Chicago  Citizens 
Can't  Endure  the 
Endurance  Fliers 


Chicago — The  four  Hunter  brothers,  with 
a  sister  thrown  in  for  good  measure,  hold- 
ers of  the  new  worlds  endurance  flying 
record,  nose-dived  during  their  week  at  the 
Palace  Theatre  and  finished  on  the  bargain 
counter.  The  negligible  draw  with  which 
the  family  was  accredited  at  the  Palace  re- 
sulted in  R-K-O's  failure  to  exercise  its 
option  on  the  later  services  of  the  quintet 
and  they  were,  in  a  manner  of  speaking, 
thrown  up  for  grabs  by  their  manager, 
Clyde  Elliott. 

Essaness  Theatres  reached  for  them,  but 
not  too  high,  it  is  understood.  The  family 
was  given  a  week  end  (Sat.  and  Sun.)  at 
the  Pantheon  and  Center  theatres;  after 
which  they  were  anybody's. 

The  scramble  for  a  cut-in  on  the  fliers' 
coin,  which  began  almost  before  their  plane 
had  landed,  is  said  to  be  the  explanation  of 
their  box-office  depreciation.  Local  news- 
papermen and  photographers  walked  out  on 
the  fliers  after  meeting  with  rabid  inter- 
ference from  a  swarm  of  publicity  men, 
press  agents,  bookers  and  miscellaneous 
chiselers  who  had  annexed  the  farmer  flier.-, 
the  minute  they  touched  the  ground.  The 
result  was  the  Hunter  family's  publicity 
portion  was  short-weighted,  and  the  rank 
commercialism  into  which  the  feat  was 
transformed  disgusted  the  public  to  an  ex- 
tent that  the  box-office  value  of  the  fliers 
was  about  on  a  par  with  a  second  rate  acro- 
batic team. 

The  public's  impression  of  commercial 
taint  was  further  enhanced  by  the  poor 
stage  appearance  of  the  quintet.  The 
Hunters — gawky  country  boys — were  led 
onto  the  stage  singly  and  left  to  be  stared 
at  by  the  audiences.  Ill  at  ease  and  prac- 
tically wordless,  their  entertainment  value 
was  nil.  Derogatory  word-of-mouth  ad- 
vertising finished  what  the  chiselers  had 
begun. 


Two  Join  1. 1.  T.  O. 

Illinois  Independent  Theatre  Owners  an- 
nounce the  following  new  theatre  members : 
New  Drake  (A.  Courshun),  and  Ideal,  Le- 
mont,  111.,  (Leon  Jarusz). 

The  following  theatres  are  additions  to 
the  independent  association's  booking  serv- 
ice: the  Mable  and  Schindler's,  both  Chi- 
cago houses. 


Chicago  Film  Men 
See  the  "Birdie" 


Photo  by  M.  P.  News 

Two  Young  —  that  is,  Hal  Young  of 
National  Screen  Service  and  Frank  Young 
of    United    Artists. 


Pliot o  by  M.  P.  News 

They  sell   for   Fox,   do   Harold   Loeb    and 
Ernie    Grohe. 


Photo  by  M.  P.  News 

Here's  Frank  again,  in  a  different  suit 
(Gee!)  with  Al  Hoffman,  U .  A.  salesman, 
at    left. 


Photo  by  M.  P.  News 

They  sparkle  for  Tiffany.  Left  to  right, 
Harold  Wise,  booker;  Charles  Ltndau,  office 
manager,    and    Steve    Montgomery,    salesman. 


Film  Board  June  Report  Lists 

Hot  Weather  Casualties; 

Twelve  Change  Hands 


Chicago — The  disastrous  effects  of  hot 
weather  on  theatre  business  in  this  section 
is  reflected  in  the  June  report  on  theatre 
closings  issued  recently :  by  the  Chicago 
Film  Board  of  Trade.  The  report  lists  42 
theatres  in  the  Illinois  districf  as  closing 
either  indefinitely  or  for  the  summer. 
Against  this  exceptionally  high  number  of 
closings  the  same  report  lists  only  six  the- 
atres reopened  during  June.  Eleven  of  the 
theatres  closed  are  situated  in  Chicago. 
Twelve  Illinois  theatres  changed  ownership 
during  the  month,  according  to  the  report. 

Chicago  closings  are  the  Ada,  Americus. 
Apollo  (except  Saturday  and  Sunday), 
Gage  Park,  Haymarket,  Kimbark,  Lang- 
ley,  LaSalle,  Loomis,  Palace  (J.  Plodna) 
and  the  Stanley  (for  installation  of  sound). 

Out-of-town  closings :  Bee  Pint,  Arcadia, 
Ind. ;  Globe,  Atwood,  111. ;  Hart,  Auburn, 
lnd. ;  Avalon,  Bement,  111.  (3  days  per 
week);  Empire,  Bradford,  111.;  Palace, 
Cambridge,  111. ;  Colonial.  Colfax,  111. ; 
Royal,  Garrett,  Ind.;  Ritz,  Gary,  Ind.; 
Hebron,  Hebron,  Ind. ;  Rialto  and  Scott 
Theatres,  Jacksonville,  111. ;  Rialto,  Kew- 
anee,  111. ;  Morton,  Morton,  111. ;  Cosmo, 
New  Carlisle,  Ind. ;  Niles,  Niles  Center, 
111. ;  Paw  Paw,  Paw  Paw,  111. ;  Apollo, 
Peoria,  111. ;  Alamo,  Plainfield,  111. ;  Soldiers' 
and  Sailors'  Home,  Quincy,  111. ;  Strand, 
Rockford,  111.  (except  Saturday  and  Sun- 
day) ;  Empress  and  Pantheon  Theatres, 
Springfield,  111. ;  Coliseum,  Toluca,  111. ; 
Palace,  Verona,  111. ;  Opera  House,  Vir- 
ginia, 111.;  Warren,  Warren,  111.;  Scope, 
Winona,  111. ;  Star,  Wheatfield,  Ind. ;  Metro, 
Wyanet,    111. 

Six  Are  Reopened 

The  following  theatres  were  reopened : 
Central,  Danville,  111. ;  Illinois  and  Majestic, 
Jacksonville,  111. ;  Orion,  Orion,  111. ;  Ly- 
ceum, Peoria,  111. ;  Rossville,  Rossville,  111. 

The  following  changes  in  theatre  own- 
ership are  noted:  (Chicago  theatres)  Am- 
ericus, from  L.  A.  Schuessler  to  Lindy 
Theatre  Corp. ;  Independence,  from  John 
Mednikow  to  Jacob  Gross ;  Janet,  from  J. 
Koppel  to  Arthur  Brumlik;  National  Play- 
house to  City  Theatre  Co. ;  Strand,  from 
Sam  Abrahams  to  G  &  E  Enterprises ; 
Strand,  Hobart,  Ind.,  from  Theodore  Than- 
us  to  Sam  Routes ;  Ideal,  Lemont,  111.,  from 
J.  Maskoliunas  to  Leon  Jarusz ;  Royal,  Min- 
onk.  111.,  from  O.  P.  Morse  to  H.  E.  Hin- 
richs ;  Morris,  Morris,  111.  (new  theatre), 
to  F.  W.  Anderson;  Prophet,  Prophets- 
town,  111.,  (new  theatre)  to  J.  A.  Dauntler; 
Star,  Quincy,  111.,  from  Schwindler  &  Nel- 
son to  J.  C.  Miller,  and  the  Liberty,  Wauke- 
gan.  111.,  from  C.  Zelochower  to  A.  Uzemeck. 


De  Wolfe  Robbed 

Chicago — Two  bandits  intercepted  Louis 
DeWolfe,  manager  of  the  Keystone,  on  his 
way  home,  forced  him  to  return  and  open 
the  safe,  bound  him  to  a  chair  and  escaped 
with  $500. 


54 


Motion   Picture    News 


July   19,   193  0 


"William  Haines  always  has  his  little  tricks. 
When  Polly  Moran  was  in  the  hospital,  the 
M-G-M  star  sent  her  a  bouquet  manufactured 
of  cabbages,  carrots  and  turnips,  all  done  up 
in  silver  paper  and  ribbons." 
*     *     * 

"From  Hollywood,  where  the  bait  is 
always  lively,  comes  this  wild  fish  tale. 

"In  'Bar  L  Ranch,'  forthcoming  Big 
4  western,  Buffalo  Bill  Jr.  is  required 
to  eat  some  very  peppery  beans  pre- 
pared by  the  heroine.  He  then  runs 
down  to  the  stream  and  douses  his 
head  in  the  water  to  ease  the  burning. 

"Anxious  to  make  the  scene  realistic, 
Bill  actually  did  put  plenty  of  red  pep- 
per in  the  beans.  He  took  a  mouthful 
and  made  a  bee-line  for  the  stream. 
He  shot  his  head  under  the  water  but 
when  he  brought  it  up,  Webb,  the  di- 
rector, noticed  he  was  gulping  and 
trying  to  keep  his  face  away  from  the 
camera. 

"Investigation  showed  Bill  clutching 
a  baby  trout  between  his  teeth.  The 
story  doesn't  say,  but  we  suppose  the 
entire  company  dined  on  trout  that 
evening." 


BUSINESS  MEN  stay  at  the 

ft  Ni;\V  YORKER 

The  New  Yorker  has  2500 
rooms,  every  one  with  radio, 
tub  and  shower  bath,  Servidor 
and  circulating  ice  water.  There 
are  four  popular-priced  restau- 
rants, including  Coffee  Shop. 
Rates  from  $3.50  a  day.  S5% 
of  the   rooms   are   $5,   or   less. 

Manhattan's  targest  and  Tallest  Hotel 
34th  Street  at  8th  Avenue,  New  York  City 
RALPH    HITZ    •   Managing    Director 


Talking  Trailer 

FOX'S 

Sensational  Drama 

"WILD  COMPANY" 

order    from 

National  Screen  Service 

Chicago  New    York  Los    Angeles 


Language  Bars 
U.  S.  Talkers  in 
Little  Nations 


{Continued  from  page   39) 

The  first  sound  films  displayed  in  the  local 
cinemas  were  considered  a  matter  of  curiosity 
by  the  public,  and,  as  a  result,  all  performances 
were  shown  to  full  houses  for  two  weeks.  The 
subsequent  sound  films  did  not  meet  with  such 
enthusiasm,  and  considerable  adverse  criticism 
was  heard  regarding  the  reproduction,  the  value 
of  sound  films  in  general,  and  the  foreign-lan- 
guage problem.  The  opinion  of  the  trade  re- 
garding sound  films  is  that  "talkies"  in  a  for- 
eign language  will  not  become  popular,  but  that 
films  with  singing  and  music  (revues,  etc.),  if 
satisfactorily  reproduced,  may  meet  with  the 
general  approval  of  the  public.  One  of  the 
leading  local  picture  experts  said  that  sound 
films  consisting  of  about  80  per  cent  music, 
18  per  cent  singing,  and  two  per  cent  dia- 
logue are  likely  to  meet  with  the  greatest  suc- 
cess' in  Latvia. 

Some  of  the  leading  cinemas  in  Riga  that 
are  not  equipped  with  sound  film  reproducers, 
and  a  few  of  those  in  the  large  provincial 
towns,  will  probably  be  wired  in  1930. 

It  is  believed  that  not  more  than  one  or  two 
feature  films  and  a  number  of  news  reels,  all 
of  only  local  importance,  will  be  produced  in 
Latvia  in  1930. 

There  is  no  present  plan  nor  demand  for  the 
establishment  of  studios  with  sound  recording 
equipment  in  Latvia. 

No  legislation  inimical  to  the  interests  of 
American  films  or  equipment  has  been  passed 
in  Latvia,  nor  does  it  seem  that  such  legisla- 
tion is  contemplated.  However,  the  attitude  of 
the  Film  Censoring  Board  toward  sound  films 
is  rather  uncertain,  and  difficulties  may  arise. 
There  are  no  special  laws  governing  the  cen- 
soring of  sound  films,  and  no  difficulties  have 
been  encountered  in  getting  such  films  passed. 
The  basic  Latvian  law  regarding  silent  films 
stipulates  that  all  titles  must  be  in  the  Lettish 
language.  Titles  in  other  languages  may  fol- 
low, but  these  are  considered  only  as  transla- 
tions and  of  secondary  importance.  Whether 
an  exception  in  this  respect  will  be  made  in 
the  new  law  on  sound  films  is  to  be  seen.  This 
problem  is  being  discussed  by  a  parliamentary 
commission.  Whether  or  not  the  insertion  of 
local  news  reels  in  the  program  will  continue 
to  be  obligatory  and  whether  entertainment 
other  than  the  display  of  films  in  cinemas  will 
be  permitted  is  also  being  considered  by  the 
commission. 


Varconi  in  Talker  Debut 

Hollywood — Victor  Varconi  will  make 
his  talking  picture  debut  in  "The  Gay  Cabal- 
hero,"  wrfrcri  Warners  will  produce. 


Movie  Star  Rotogravures 

Just  Out.  25c  Sellers.  Ready' for  Framing 


0 


Up  to  1,000 Sc  Each 

1,000     or     Over 4c  Each 

Nancy  Carroll,  Janet  Qaynor,  Charles 
Karrell.  Greta  Garbo.  John  Barryraore. 
Maurice  Chevalier.  Dolores  Costello, 
Bebe  Daniels.  Oonrad  Nagel.  John 
Boles.  Marilyn  Miller.  Clara  Bow, 
Ronald  Colman.  Win.  Haines,  Ramon 
Novarro.  John  Gilbert,  Buddy  Rogers, 

*     1         Rudy  Vallee,   Richard  Dlx.  Richard 

Actual    Size         Barthelmess,      Mary     Brian,      Alice 
2V4"r3^4"  and      White.      Joan      Crawford,      Norma 
11x14"  Shearer. 

Write    for   Set   of    "FREE    SAMPLES" 

One-Fourth   Deposit   on  C.   O.  D.   Orders. 

M.  E.  MOSS   (B)   PUB.  CO.,  Hartford,   Conn. 


HITTING    THE 

HOLLYWOOD 
HIGH  SPOTS 


HOWARD  HUGHES  has  purchased  screen 
rights  to  the  latest  satire  on  Hollywood, 
"Queer  People,"  written  by  two  former  press 
agents,   Garrett  and  Carroll  Graham. 

*  *    * 

Charles  King  and  family  are  en  route  to  Eu- 
rope  on  a  three-months'  vacation   trip. 

*  *     * 

King  Vidor  is  heading  the  "Billy  the  Kid" 
unit  to  Zion  National  Park  in  Utah  for  added 
scenes  for  the  production. 

*  *     * 

Hal  Davis,  who  directed  Francis  X.  Bush- 
man, Beverly  Bayne,  Richard  Travis,  Ruth 
Stonehouse  and  other  Essanay  stars  and  favor- 
ites of  fifteen  years  ago,  returns  to  the  screen 
as  an  actor.  Davis  has  a  part  in  "The  Spoil- 
ers," which  Paramount   is  producing. 

*  *     * 

Clarence  Badger  has  a  new  term  contract 
with  First  National.  Badger  joined  the  latter 
organization  a  year  ago  after  being  with  Para- 
mount for  a  long  time. 

*  *     * 

Radio's  "Silver  Horde"  company  is  en  route 
to  Alaska  to  shoot  exteriors  in  the  land  of  the 
midnight  sun.  The  company  can  shoot  at  any 
hour  of  the  day  at  this  time  of  the  year,  and 
the  sun  is  always  shining. 

*  *     * 

Richard  Barthelmess  hopped  to  San  Fran- 
cisco last  Saturday  to  make  a  personal  appear- 
ance with  the  opening  of  "Dawn  Patrol."  Al- 
though Barthelmess  has  been  in  pictures  these 
many  years,  the  San  Francisco  appearance  is 
only  his  second  of  his  career. 

*  *     * 

Buster  West,  vaude  headliner  who  starred  in 
two  Christie  talker  comedies  last  year,  has  sign- 
ed a  new  contract  with  Christies  calling  for 
appearance  in  six  comedies  for  the  coming 
year.    West  arrived  on  the  coast  this  week. 

*  *     * 

Hedda  Hopper  was  invited  a  sign  a  new 
term  contract  with  M-G-M  as  a  featured  sup- 
porting player. 

*  *     * 

Gene  Tunney  is  en  route  West  to  appear  in 
a  talking  short  for  Paramount  according  to  re- 
port. 


Thorpe  Makes  "Thoroughbred" 

Hollywood — Richard  Thorpe  has  com- 
pleted direction  of  "The  Thoroughbred"  for 
Tiffany.  He  recently  completed  "Wings  of 
Adventure." 


Ellen  McCarthy  Signed 

Hollywood — Ellen  McCarthy,  who  ap- 
peared in  "The  Golden  Dawn"  on  Broad- 
way, has  been  given  a  contract  by  M-G-M 
following  a   screen  test. 


Fox  Vallejo  Goes  Stadium 

San  Francisco — The  Alfred  J.  Hopper 
Co.  of  Oakland,  theatre  contractor,  is  recon- 
structing the  Fox  Vallejo  at  a  cost  of  ap- 
proximately $60,000.  The  new  seating  ar- 
rangement will  be  of  the  stadium  type,  seat- 
ing 820  on  one  floor  with  no  pillars  to  ob- 
struct the  view. 


UNIFORMS 


FOR   HOUSE 
ATTACHES 


COSTUMES 


FOR   STAGE 
PRESETJTATIONS 


BROOKS 


1437  B'way 
New  York 


July  19,  1930 


Motion    Picture    News 


55 


MANAGERS' 
ROUND  TABLE  CLUB 

Charles  E.  Lewis 

Qhaltman.  and  fcditot. 


irt    a 


C^f  c^vcttionai Ci^focixxtion.  ofcThoifmesi.  cs\/[eetLncL- 

MOTION  PICTURE  NEWS 

&&lu  'HJeek.  -^fot.  cXfutual  yaene/it  and  Sfito&teff/ 


♦'Conducted  By  An  Exhd3itor  For  Exhibitors 


"The  Golden  Rule" 

Omaha,  Neb. 

IF  the  trip  to  the  coast  will 
be  productive  of  very  few 
things,  it  will  at  least,  reveal 
the  interesting  fact  that  show- 
men out  in  the  West  are  greater 
believers  in  the  Golden  Rule  than 
their  brothers  back  East. 

"Do  Unto  Others  As  You 
Would  Have  Others  Do  Unto 
You,"  (maybe  I've  not  hit  on  the 
exact  words,  but  the  idea  is  there 
just  the  same).  It's  darned  good 
policy  both  from  the  standpoint 
of  manager  to  manager  and  man- 
ager to  superior. 

*     *     * 

It  was  my  pleasure  to  meet 
several  of  the  district  managers 
working  out  this  way,  especially 
between  Chicago  and  Omaha, 
and  my  first  impression  was  the 
lack  of  domination  displayed  by 
those  D.M.'s,  I  had  grown  ac- 
customed to  around  New  York. 

They  seem  to  be  anxious,  out 
here,  to  create  a  friendly  feeling 
between  themselves  and  the 
house  managers  under  their  su- 
pervision, with  the  happy  result 
that  everyone  gets  a  great  kick 
out  of  his  job  and  works  with 
a  spirit  almost  entirely  unknown 
in  the  East. 

But  the  most  important  point 
of  my  discovery  was  that  these 
D.M.'s  out  here  are  getting  much 
better  results  out  of  their  men 
and  their  theatres.  They  seemed 
less  desirous  of  constantly  chang- 


« 


Table  of  Contents 

Quinn's  Show  a  Corker! 

R.  K.  Nicholls  Talks 

Marchand's  Milk  Bottle  Stunt 

"Lobby  Laffs" 

Chicago! 

Billy  Stillman's  Kiddie  Biz.  Fine 

Showmanship  in  Argentina 

"An    Exhibitor    in    Hollywood" — By 

"Chick"  Lewis 

Lew  Levey  Active  as  Usual 

Harry  Landau  of  China  Joins! 

"Watch  the  Byrdie,"  Sez  Waugh 

Sid  Lawrence  a  Tie-up  Artist 

Limerick  Received   Publicity 

"The  Showman's  Calendar" 

Latta  Uses  the  Phone  Again 

"Our  Hats  Off  to  Lew  Preston" 

Louis    Orlove   Knows    Showmanship 

Murdock's  "Early   Bird  Matinees" 

"Traveling" 

Lamm  Has  a  Ball  Team 

Fred  Hornscheidt  Uses  Unusual 
Stunts 

"Showmanship" — By  Leon  O.  (Mum) 

Mumford 

Fol's  Newspaper  Advertising 

Kopplin  Kutting  Kapers 

O.  Fred  Glass'  Stage  Wedding  Clicked 

"A  Showman  Talks"! 

Margaret  Lee's  Fine  Stunts 

"More  Circus  Slanguage" 

Bergmann's  Community  Spirit 

Poster  Work  as  Garvin  Uses  It 

"Congratulations" 

J.   Noronha,   Jr.,  of   China    and    His 
Work 

Hess  Had  Them  Talking 

Bill  Adams  Chases  Away  the  Heat 

"Merchandising" ! 

Harold  Blumenthal  Is  the  Owner 

Rosenthal  and  Weld  Set  Them 

Laughing 

Joe  Crockett's  Position 
"Latest  New  Members" 


ing  men,  they  appeared  to  be 
building  up  a  real  business  in- 
stead of  just  a  "flash  in  the  pan" 
to  impress  their  home  offices. 

And  did  the  managers  appre- 
ciate them?  Say,  it  would  have 
done  your  heart  good  to  see  the 
way  they  talked  to  each  other. 
You  would  think  that  they  were 
old  friends  (and  the  chances  are 
that  they  were).  But  it  was  the 
sort  of  friendship  that  didn't 
overstep  the  bounds. 

*  *     * 

Back  East  I  noted  one  peculiar 
thing  that  1  have  yet  to  encoun- 
ter on  this  trip.  The  managers 
back  there  were  not  very  liberal 
in  their  opinion  or  praise  of 
brother  managers.  Their  pet 
game  was  always  telling  you 
what  was  the  matter  with  this, 
that  or  the  other  guy.  So  busy 
were  they  doing  that,  they  failed 
completely  to  find  out  what  was 
the  matter  with  themselves. 
Many  a  man  dropping  in  to  see 
if  a  job  was  open,  bitterly  criti- 
cized some  other  manager  on  his 
former  circuit.  They  could  never 
understand  why  so  and  so  was 
kept  and  they  were  let  out. 

Well,  in  my  humble  opinion, 
the  reason  is  mighty  plain.  Mr. 
So  &  So  was  busy  attending  to 
his  job,  so  he  is  still  working, 
while     Mr.     Bellyacher     is     out 

pounding  the  pavements. 

*  *     * 

Must  be  something  to  that 
Golden   Rule   business   after   all. 

"Chick" 


56 


M  ot  ion    Picture    News 


July   1  9  ,   19  3  0 


MANAGE  l?r  KOUND  TABLE  CLUB 


James  C.  Quinn 
Wowed  Them  With 
Special  Kid  Show 


Every  showman,  no  matter 
what  part  of  the  world  he  is 
located    in,     knows    that    the 
greatest    asset    that   a   theatre 
can  have  is  good-will.    He  is 
constantly  striving  to  keep  his 
— — - — — — — — — — — -— =— ======      house    before    the    public    in 

such  a  manner  that  they  will  always  talk  favorably  about  it. 
Many  means  are  used  by  the  showman  to  do  this.  He  runs 
benefit  shows,  kiddie  matinees,  co-operative  shows  and  all  other 
kinds  possible.  One  of  his  biggest  is  the  kid  shows,  for  he 
knows  that  it  is  going  to  make  a  favorable  impression  on  the 
youngsters'  parents  when  he  invites  the  kids  to  see  a  show  free 
of  charge.  James  C.  Quinn,  manager  of  the  Warner  Theatre 
in  Fresno,  Calif.,  did  it  and  the  results  more  than  justified  the 
time  he  put  in  while  planning  the  affair. 

When  he  booked  in  a  Rin-Tin-Tin  picture,  Quinn  felt  that 
the  time  was  ripe  to  gather  a  load  of  good-will  and  publicity 
for  his  house.  He  went  to  one  of  the  local  newspapers  and 
laid  a  plan  before  them  whereby  the  paper  was  invited  to  act 
as  co-sponsor  for  a  kiddie  party  that  would  be  open  to  every 
kid  in  Fresno.  In  addition  to  this  he  persuaded  them  to  run 
an  essay  contest  on  "Why  I  Love  Dogs,"  which  contest  was 
to  start  after  the  kids  had  witnessed  the  picture  and  for  the 
best  composition  on  the  subject,  the  winning  youngster  was  to 
be  presented  with  a  police  dog.  The  paper  agreed  to  the  plans 
and  Quinn  went  ahead  with  his  party. 

In  the  next  two  days  every  youngster  in  Fresno  knew  about 
the  free  party,  so  thoroughly  did  Quinn  cover  every  angle.  The 
paper  came  through  with  plenty  of  pictures  and  stories.  On 
the  day  of  the  free  party  five  thousand  kids  stormed  the  doors 
of  the  theatre  and  it  was  necessary  to  run  two  shows.  The 
papers  ran  front  page  stories  on  the  event  and  took  many  pic- 
tures of  the  crowd  of  youngsters.  When  the  show  was  over 
and  the  bunch  of  kids  went  home  to  the  evening  meal,  you  may 
be  sure  that  their  shining  faces  told  more  stories  than  words, 
as,  in  their  youthful  trebles  they  endeavored  to  describe  the 
hectic  moments  of  the  battle  they  had  witnessed  on  the  screen, 
and  unconsciously  building  up  good-will  for  Quinn's  .house. 
We  feel  that  it  is  not  necessary  at  this  time  to  go  into  any  more 
detail  about  a  party  of  this  sort  as  every  real  showman  recog- 
nizes the  value  of  it  and  if  local  conditions  permit,  he  will  make 
use  of  it  sooner  or  later. 


Nicholls  Gives  Us 
SomeDope  On  Show 
Selling  In  Africa 


In  response  to  the  many  let- 
ters  received   at   headquarters 
asking    us    to    secure    a    little 
dope     on     how     the     foreign 
showmen     merchandise     their 
attractions,     we     shot     out     a 
=^^— — — — ^^-i-^— — — — === ===       batch  of  messages  to  the  men 

operating  houses  in  various  parts  of  the  world.  Our  latest  reply 
is  from  R.  K.  Nicholls,  manager  of  the  Grand  Theatre  in 
Grahamstown,  S.  Africa,  a  showman  who  needs  no  further  in- 
troduction at  this  time  as  his  corking  work  has  been  shown  on 
these  pages  before. 

In  discussing  his  house,  Mr.  Nicholls  says: 
"This  is  the  only  theatre  in  a  small  town  of  some  7,000  white 
inhabitants.  It  is  essentially  an  educational  centre  being  the 
situation  of  many  schools  as  well  as  that  of  the  famous  Rhodes 
University.  Now  to  the  theme  song  of  the  letter.  As  I  know 
well  over  three-quarters  of  my  patrons  more  or  less  personally, 
my  treatment  of  them  differs  to  a  certain  extent  with  each  in- 
dividual. Some  I  welcome  as  I  would  friends  to  my  own  home, 
some  I  treat  with  the  deference  and  honor  due  to  great  men! 
I  am  always  ready  to  have  a  short  chat  with  any  and  all  for 
a  short  time  in  the  vestibule  and  make  a  point  of  being  well  up 
in  all  local  topics.  I  have  gained  the  appreciation  and,  what  is  al- 
most more  important,  the  regular  patronage  of  several  very  eld- 
erly ladies  and  gentlemen  by  personally  conducting  and  help- 
ing them  to  their  seats.  Once  my  patrons  have  passed  into 
their  seats  there  is  little  else  for  me  to  do,  as  they  all  have 
their  own  particular,  favorite  seats.  However,  when  I  see  any 
new  patrons  or  strangers  entering  the  theatre  I  always  make 
it  a  point  of  approaching  them  when  they  are  seated  and  ask- 
ing them  if  they  are  comfortable,  etc.  If  they  are  sitting  in  a 
draught  zone  or  an  otherwise  inconvenient  place,  I  point  out 
the  fact  and  suggest  more  comfortable  seats.  In  fact  I  aim 
(as  all  keen  managers  doubtless  do)  at  the  ideal  of  politeness, 
consideration  and  practical  helpfulness. 

"I  have  introduced  two  items  of  interest  into  my  programmes 
which  have  proved  very  popular  indeed.  The  first  is  a  musical 
interlude  once  a  week  (on  Fridays)  during  which  solos — both 
classical  and  dance,  songs,  etc.)  are  rendered  by  members  of 
my  orchestra.  The  second  is  the  screening  of  the  latest  sports 
news  during  the  programmes  as  the  news  comes  through  on  the 
wireless." 


MANAGERS'  ROUND  TABLE  CLUB 

a  a  a 

THIS  WEEK! 

NEXT  WEEK! 

EVERY  WEEK! 

a  a  a 

A  Wealth  o£  Valuable  Information  for 

the  Live- Wire  Manager  and  Exhibitor! 

a  a  a 

EXPLOITATION  IDEAS!    BALLYHOO  STUNTS!  THEATRE  OPERATION  TIPS! 

a  a  a 

"77ie  Original  Idea  Exchange  of  the  Motion  Picture  Industry" 


July  19,  19J0 


M  o  t  i  o  n    P  i  c  t  it  r  e    N  e  w  s 


57 


MANAGtRJ'  POUND  TACLt  CLLD 


Milk  Bottle  Cap 
Stunt  Is  Creating 
Plenty  of  Comment 


Giving  Mobile,  Ala.,  a  run 
for  its  money  must  have  been 
the  intention  behind  the  stunt 
that  Harry  Marchand  pulled 
recently  to  merchandise  "Hold 
Everything"  when  he  tied  up 
with  a  local  auto  race  driver 
on  an  endurance  stunt,  which  sure  proved  a  wow. 

He  tied  up  with  the  News-Item  for  readers  on  front  page 
for  nine  days  on  the  "Daredevil"  Derby — always  mentioning 
that  the  driver  would  sleep  in  the  lobby  of  the  Saenger  Theatre 
at  the  conclusion  of  his  100-hour  drive.  Other  tie-ups  made  it 
possible  for  the  furnishing  of  a  bedroom  suite,  a  mattress  and 
other  necessities  in  the  lobby  for  the  convenience  of  the  driver. 
The  company  furnishing  the  mattress  also  held  a  guessing  con- 
test on  how  long  the  'driver'  would  sleep.  One  of  the  local 
beverage  companies  served  soft  drinks  to  patrons  coming  out 
of  the  show  between  2  and  4  P.  M.  and  also  to  "Daredevil 
Derby"  on  his  drive. 

It  was  estimated  that  over  2,500  people  were  waiting  for  more 
than  an  hour  in  front  of  the  theatre  to  greet  the  endurance 
driver  at  the  conclusion  of  his  100-hour  drive.  The  furniture 
company  that  furnished  the  bedroom  suite  for  the  lobby  also 
made  an  announcement  over  the  radio  relative  to  the  picture, 
theatre,  playdates  and  that  the  bedroom  suite  was  especially 
selected  by  "Daredevil  Derby."  A  stunt  that  got  more  than 
ordinary  attention  was  the  hanging  of  seven  alarm  clocks  on 
the  edge  of  the  marquee  with  cards  attached  to  them  reading, 
"Time  to  see  'HOLD  EVERYTHING'."  These  clocks  were  set 
to  alarm  every  five  minutes. 

That  song  hit  "You're  the  Cream  in  my  Coffee."  had  nothing 
on  the  dairy  tie-up  that  he  promoted  in  Mobile,  Ala.,  for  the 
simple  reason  that  his  stunt  was  also  the  cream  in  his  coffee. 

The  tie-up  was  effected  so  that  the  accumulation  of  ten  milk 
bottle  caps  would  permit  any  child  under  twelve  years  of  age 
to  the  theatre  when  they  were  presented  at  the  box  office  on 
Saturday  before  6  P.  M.,  with  the  adults  being  included  in  the 
stunt  by  being  permitted  free  admission  between  11  A.  M.  and 
1  P.  M.  on  the  same  day  with  the  presentation  of  twenty-five 
caps. 

The  accumulation  of  ten  milk  bottle  caps  admitted  one  child 
under  12  years  of  age  when  presented  at  the  box  office  on  Sat- 
urdays before  6  P.  M.  25  caps  admitted  one  adult  between  11 
and  1  P.  M.  on  Saturdays;  the  theatre's  admission  price  at  this 
time  being  25  cents.  The  milk  company  advertised  the  stunt 
by  announcements  twice  weekly  over  the  radio  in  addition  to 
passing  out  handbills  and  window  cards  to  all  stores  which 
they  serve.  In  addition  to  defraying  all  the  publicity  expense, 
the  Company  payed  the  theatre  full  price  for  the  tickets  issued. 

An  usher  was  stationed  in  the  lobby  close  to  the  box  office 
to  count  the  milk  caps — giving  the  person  a  card  for  the  cashier 
to  issue  a  ticket  on  same.  By  having  an  usher  handle  this  work, 
it  saved  the  cashier  from  being  troubled  with  counting  the 
caps  or  getting  her  hands  soiled.  Although  the  tie-up  was  only 
in  its  second  week,  the  milk  company  was  more  than  pleased 
with  results  and  hoped  to  continue  the  arrangement  indefinitely. 

The  picture  went  over  to  big  box-office  receipts  and  the 
crowds  of  standees  in  the  house  made  Marchand  feel  that  the 
next  time  he  planned  a  campaign  he'd  have  to  hold  everything 
to  make  sure  that  he  didn't  give  the  city  too  much.  Right, 
Harrv  ? 


Lew  Levey's  Local 
Stunt  Had  People 
Flocking  To  House 


Cashing  in  on  local  events  is 
one  of  the  things  that  has  be- 
come quite  a  habit  with  Lew 
Levey,  manager  of  the  Dyck- 
man    Theatre    in    New    York 
City.    No  matter  what  sort  of 
'       celebration    is    going    on    you 
may  be  sure  that  the  Dyckman  is  going  to  get  a  lot  of  publicity 
and  good-will. 

Working  on  his  well-known  theory.  Lew  stepped  out  and 
gathered  some  more  good-will  and  additional  business  for  his 
house  by  tying  up  two  schools  in  the  district  and  a  swimming 
pool.  The  local  schools  were  planning  to  hold  a  June  Walk 
and  Flag  Day  celebration  at  one  of  the  large  parks.  Over  4,000 
children  and  adults  were  expected  to  be  on  hand.  Lew  per- 
suaded  the   officials   of   the   swimming   pool    *o   shoot    over   900 


.• 


LOBBY  LAFFS" 

By  Dick  Kirschbaum 


"And  The  End  Nowhere  In  Sight!  " 

feet  of  the  event,  for  which  he  promised  them  an  ad  on  his 
screen. 

When  the  celebration  began  the  school  principal  gave  the 
idea  a  good  send-off  and  announced  that  the  pictures  would  be 
shown  at  the  Dyckman  for  an  entire  week.  The  announcement 
was  greeted  with  interest  and  when  the  film  was  run  off  at  the 
theatre  Lew  enjoyed  the  pleasure  of  seeing  a  packed  house  on 
the  showing. 

This  stunt  is  typical  of  the  many  that  Lew  engineers  in  his 
section  of  the  Big  City  and  we  know  that  we  are  going  to  pass 
along  a  lot  more  of  them  in  the  near  future.     Right,  Lew? 


Harry  Landau  Of 
Tientsin,  China, 
Enrolls    In    Club 


We  want  to  extend  a  cor- 
dial welcome  to  another  for- 
eign showman  who  has  just 
joined  the  Round  Table  Club, 
Harry  Landau.  Mr.  Landau 
is  the  manager  of  the  Gaiety 

' Theatre    in    Tientsin,     China. 

The  Gaiety  is  the  most  modern  theatre  in  the  city  and  fea- 
tures a  policy  of  sound  and  talking  pictures.  The  house  is  the 
only  air-conditioned  and  fire-proof  amusement  place  in  the  city, 
built  according  to  modern  requirements.  Western  Electric 
equipment  is  used  in  the  presentation  of  the  films. 

Mr.  Landau  tells  us  that  he  would  be  glad  to  communicate 
with  any  of  the  Club  members  providing  they  write  in  English 
as  that  is  the  only  language  he  is  familiar  with;  so  if  any  of 
you  would  like  to  learn  about  conditions  in  China,  drop  him 
a  line.  Incidentally,  in  his  position  he  has  to  cater  to  one  of 
the  most  cosmopolitan  elements  in  the  city  and  for  that  reason 
has  to  be  more  than  on  his  toes  at  all  times. 

Since  he  promises  to  keep  us  posted  on  his  future  work,  we 
look  forward  to  hearing  more  from  him  very  soon.  Keep  us 
posted  Mr.  Landau,  so  that  we  can  shoot  the  information  along. 
And  you  might  send  us  one  of  your  photos  with  your  next 
contribution. 


58 


Motion    Picture   News 


J  uly  19  ,   1930 


MANAGER!'  ROUND  TABLE  CLUE 


CHICAGO! 

With  Kane  on  the  job  it  is  hardly  necessary  for  me  to 
attempt  to  cover  this  town,  but  just  the  same  I've  been  hav- 
ing a  great  time  mixing  with  some  of  the  crowd  and  I  can't 
resist  the  temptation  of  passing  something  along. 

As  usual,  Jack  Hess  was  as  busy  as  a  one-armed  paper- 
hanger  with  the  well-known  itch,  but  not  too  busy  to  talk 
show-shop  for  awhile.  Hess  has  some  marvelous  slants  on 
the  business  and  is  managing  to  get  everything  possible  out 
of  it  for  the  benefit  of  the  part  of  the  country  under  his 
supervision.  If  you  know  your  R-K-O,  then  you'll  agree  with 
us.  I  always  get  a  great  kick  out  of  picking  up  a  Chicago 
paper  to  see  what  the  latest  Hess  ads  look  like.  Never  dis- 
appointed, either,  and  to  prove  it  we  are  going  to  show  you 
a  pair  of  corkers  that  could  be  revamped  for  any  man's  town. 

Bill  Adler  looked  as  full  of  pep  as  ever  and  apparently  he 
is.  I'd  hate  to  get  into  a  scrap  with  that  baby.  Wow!  what 
a  wallop  he  must  pack  in  those  Dempsey  arms  of  his.  Cer- 
tainly felt  good  to  meet  those  boys  again  and  we'll  be  look- 
ing forward  to  the  next  time  we  can  make  Chicago. 

Anybody  with  the  queer  notion  that  New  York  has  a 
monopoly  on  theatrical  printing  plants  ought  to  take  a  jump 
to  this  town  and  look  over  the  National  Program  &  Printing 
plant.  Efficiency,  plus  the  most  modern  equipment,  is  the 
answer  and  under  Steinberg's  eagle  eye  they  are  turning  out 
some  great  stuff  for  their  accounts.  There's  pep  in  that  out- 
fit and  you'll  be  hearing  lots  more  about  them,  too. 

Irv.  Mack,  of  Filmack,  has  his  hands  full  doping  out  new 
ideas  and  copy  for  his  many  friends  in  the  theatre  operating 
business,  but  he  was  sport  enough  to  consent  to  our  run- 
ning some  of  it  in  future  issues  of  the  Club  pages  as  sug- 
gestions for  good  institutional  trailers. 

But,  whenever  we  talk  of  Chicago,  we  must  always  remem- 
ber that  as  far  as  this  town  is  concerned,  Hal  Young  of 
National  Screen  Service  is  the  Prince  of  Hosts.  He  was  only 
an  hour  ahead  of  us  in  reaching  Chi.  but  he  found  time, 
nevertheless,  to  show  us  a  grand  time.  Gosh,  if  he  is  selling 
trailers  the  way  he  sells  this  town  to  strangers — well,  no 
wonder  National  is  knocking  'em  dead.  Great  organization 
he's  got  functioning  out  here;  try  looking  it  over,  you'll  be 
surprised.  It's  a  dirty  trick  to  play  on  Young,  but  if  you 
ever  get  out  this  way  let  Hal  play  host.  He  thrives  on  it 
and   you'll   be   having  a  marvelous  time. 

Always  plenty  doing  here  theatrically,  so  we're  on  our 
way  to  see  some  of  the  other  boys.  If  the  machine  guns 
start  popping — we  won't  be  in  the  way  of  the  bullets — we  run 
too  fast. 

"Chick" 


His  Kiddie  Trade 
Continues  To  Pay 
For   Billy   Stillman 


From  what  Billy  Stillman  is 
doing  at  the  Ritz  Theatre  in 
Jersey  City,  it  looks  to  us, 
from  where  we're  sitting,  that 
he  is  going  to  have  that  house 
rating  with  the  best  of  the 
^^==:=i-  class  B's  before  long. 
One  of  the  most  important  moves  that  he  has  made  to  date 
is  his  kiddie  club  that  meets  every  Saturday  morning,  and  on 
the  first  day  that  the  club  met  over  1,500  members  were  enrolled. 
The  gag  ties  in  the  homes,  schools  and  the  theatre.  Each 
child  who  becomes  a  member  receives  a  card  which  makes  him 
a  member  in  good  standing  just  as  long  as  he  behaves  himself 
at  school  and  at  home.  Parents  and  teachers  are  informed  that 
the  theatre  will  cooperate  with  them  to  help  keep  the  children 
on  good  conduct.  In  return  for  this,  the  theatre  receives  a 
plug  from  the  teachers  and  the  homes. 

The  reward  for  good  conduct  and  attendance  at  the  theatre 
for  ten  consecutive  weeks  is  free  admittanne  to  a  special  "honor 
matinee,"  at  which  a  full  program   is  shown. 

The  kids  are  enthusiastic  about  the  idea  of  the  free  matinee 
and  as  a  result  are  enrolling  other  youngsters  by  the  score. 
All  that  Billy  puts  out  for  is  the  cost  of  the  tickets  and  when 
he  can  achieve  the  results  he  is  getting  who  cares  about  the 
trivial  cost  the  printing  incurs.  We  are  glad  to  note  that  Billy 
is  hitting  it  well  over  at  the  Ritz  and  we  want  him  to  know  that 
work  of  the  sort  he  is  turning  out  can  result  in  only  one  thing — 
bigger  and  better  box  office. 


Just  to  prove, 
once  again,  that  all 
the  good  showmen 
are  not  in  these 
United  States  we 
take  pleasure  in 
presenting  (as  the 
producer  would 
say)  three  photo- 
graphs showing 
how  the  Grand 
Splendid  Theatre 
in  Buenos  Aires, 
Argentina,  arranges 
attractive  and  beau- 
tiful displays. 

At  a  quick  glance 
you  would  almost 
believe  you  were 
looking  at  one  of 
your  own  local  the- 
atres, and  even  if 
you  were  to  try  and 
pick  this  work  to 
pieces  you  would 
have  your  hands 
full,  and  then  some. 
Notice  the  immense 
face  of  Marilyn 
Miller  above  the 
marquee  and  how  it 
is  flooded  at  night 
with  bright  light- 
ing. The  flood  light 
is  located  right  be- 
low the  face  at  the 
edge  of  the  mar- 
quee, and  makes  a  beautiful  job. 

The  middle  photo  shows  another  part  of  this  fine 
display  and  if  you  will  look  closely,  you  will  note  the 
cutout  dancing  figure  of  Miss  Miller.  Just  what  the 
crowd  is  standing  there  for  is  not  clear,  but  it  must  be 
something  good. 

The  bottom  picture  is  a  close-up  of  a  large  layout, 
combining  attractiveness  in  design  with  a  still  from  the 
picture,  all  captioned  and  arranged  so  as  to  make  the 
prospective  patrons  look  it  over. 

We  have  received  many  examples  of  live-wire  show- 
manship from  all  over  the  world,  but  this  type  of  stuff 
is  certainly  outstanding  in  many  ways.  Incidentally, 
this  is  one  of  the  theatres  owned  and  operated  by  Max 
Glucksman  down  in  South  America.  Here's  hoping  we 
hear  lots  more  about  those  theatres  and  their  activities 
in  all  lines  of  theatre  operation  and  publicity  stunts, 
so  that  we  can  keep  their  fellow  showmen  informed. 


Notice  to  Members 


PLEASE  be  sure  to  notify 
the  Chairman  of  any  change 
of  address. 

—THANK  YOU. 


J 


July  19.  19  3  0 


Motion    Picture    News 


59 


MANAcercr  round  table  club 


Limerick  Promoted 
Publicity  Covering 
Three   Big    States 


With   his  house   boasting   a 
policy    of    "equipped    to    play 
any    kind    of    an    attraction," 
that  alone  should  be  sufficient 
evidence  for  us  to  know  that 
George     Limerick,     Assistant 
Manager  of  the  Coleman  The- 
atre in  Miami,  Okla.,  must  have  a  good  working  knowledge  of 
show  business;    but  he  decided  to   prove   it  to  us  and  so   by 
means  of  photos  we  are  able  to  show  you  what  he  did  to  ex- 
ploit "Byrd  at  the  South  Pole."    Before  we  start  though,  we'd 
like  you  to  know  that  the  first  picture  is  George,  himself. 
The  oil  company  that  furnished   Byrd  with  fuel  for  his  trip 
to  Antarctica  have  been  carrying  on  a 
national   exploitation   campaign   in  con- 
nection with  the  picture  and  have  cen- 
tered the   campaign  around   the   party's 
return  to  America.    Knowing  this,  Lim- 
erick kept  his  eyes  open  and  when  the 
company  broke  with  a  full   page  ad   in 
his  local  paper,  he  immediately  set  out 
to   tie   up   the   various   dealers   and   dis- 
tributors of  the  product.     He  called  up- 
on   the    local    warehouse    manager    and 
arranged  to  place  banners  on  the  com- 
pany's  trucks,   as   the   photo    will   show 
you.     These    trucks    covered    the    entire 
Tri-State    district    of    Oklahoma,    Kansas    and    Missouri.      The 
twelve-foot    banners   were   placed   on   the   sides    of   the    trucks 
and  gave  plenty  of  play  to  the  picture. 


Latta  Is  A  Frequent 
User  Of  This; 
It   Must   Be   Good 


In  addition  to  this  stunt,  Limerick  also  arranged  to  tie-up 
every  window  in  town  which  was  owned  by  a  dealer  of  the  oil 
company's  product.  On  the  opening  day  of  the  picture,  full 
page  ads  were  carried  in  the  local  paper  and  on  the  closing  day 
another  special  advertising  layout  was  made  up  that  served  as 
a  credit  page  for  both  the  theatre  and  the  oil  company.  The 
campaign  went  over  to  big  success  and  when  Limerick  and 
Mr.  Griffin,  the  manager  saw  the  crowds  flocking  into  the  house 
they  knew  that  showmanship  is  certainly  a  valuable  asset.  We 
want  to  welcome  George  into  the  Club  and  we  hope  that  he  is 
going  to  be  a  very  active  member. 

News  is  news,  and  when 
C.  J.  Latta,  managing  director 
of  the  Roger  Sherman  Theatre 
in  New  Haven,  Conn.,  pulls  a 
stunt,  that  stunt,  no  matter 
how  small  it  is,  will  always 
mean  something  to  his  box- 
office,  as  witness  the  stunt  below. 

When  lie  played  "The  Return  of  Dr.  Fu  Mancliu,"  he  used 
the  dope  capsule  gag.  which,  as  every  showman  knows,  con- 
sists of  inserting  a  small  herald  into  a  capsule  so  that  only  the 
word  dope  can  be  seen.  The  other  stunt  that  Latta  used  on 
the  picture,  and  one  that  clicked  very  well,  was  to  hand  out 
cards  plugging  the  film,  which  were  labeled,  "The  Chinese 
Mystery  of  New  Haven."  The  cards  were  all  numbered  and  a 
note  requested  that  any  person  holding  corresponding  numbers 
to  call  at  the  theatre  and  receive  free  tickets.  The  first  person 
to  respond  was  given  a  cash  sum. 

In  order  to  pep  up  interest  in  his  stunt,  Latta  had  a  girl 
calling  persons  on  the  phone  for  three  days  prior  to  the  open- 
ing and  asking  whether  they  had  secured  any  of  the  Chinese 
Mystery  cards  that  the  theatre  was  distributing.  This,  not  only 
put  over  a  message,  but  started  others  calling  to  see  if  they 
could  find  the  duplicate  cards,  and  in  this  manner  a  lot  of 
favorable  comment  was  created  and  Latta's  showmanship  came 
through  with  another  big  box-office  week. 


"The  Showman's 
Calendar  " 

AN  EXCLUSIVE  CLUB  FEATURE 


Check  up  on  these  dates  each  week  and  see  how 
you  can  turn  them  into  "money  dates"  for  your 
theatre. 

JULY 

July  24th  Pioneer  Day— Utah. 

July  25th  Occupation  Day  (Porto  Rico). 

July  27th  Dr.    Barbosa's    Birthday    (Porto 

Rico). 
July  27th  Wireless  between  Japan  and 

United  States— 1915 
July  31st  Lafayette  arrives  from  France — 

1777 

Now  is  the  time  to  start  working  on  your  cam- 
paigns to  combat  the  "dog  days." 

AUGUST 

Aug.  1st  Beginning  of  World  War — 1914. 

Colorado  Day  (Colorado). 

Aug.  2nd  President  Harding's  Death— 1923. 

Birthday    of    Queen    Mother 
(D.  E.  I.). 

Aug.  4th  Civic  Holiday. 

King's  Birthday  (S.W.  Africa). 

Aug.  11th  Fulton's  First  Voyage  in  America 

—1807. 

Aug.  13th  Occupation  Day  (Philippines). 

Aug.  15th  Panama  Canal  Opened  (1914). 

Aug.  16th  Bennington  Battle  Day  (Ver- 

mont). 

Aug.  17th  First  Atlantic  Cable  Message 

(1858). 
Discovery  Day  (Yukon  Territory). 

Aug.  18th  Virginia  Dare's  Birthday. 

Aug.  23rd  First  Steamer  to   Cross  Atlantic 

Launched  (1818). 

Aug.  31st  Birthdav  of  Queen  Wilhelmina 

(D.  E.  I.). 

Can  you  tie  any  of  the  above  events  into  your 
theatre's  activities? 

And  don't  overlook  the  many  local  events  that 
are  constantly  turning  up  right  in  your  own  town, 
county  or  state. 

Keep   an  eye  on  "The   Showman's 
Calendar"   Eor   an   advance   tip   on 
future  holidays  and  events. 


60 


M o t i o n    Picture    X e W s 


J  uly  19 ,  193  0 


MANAGE  Itf'  KCUND  TABLE  CLUB 


J.  Noronha,  Jr.  Of 
Hong  Kong  Joins; 
Look  At  His  Work 


Here's  the  dope  we  promised 
you  on  the  work  being  turned 
out  by  J.  Noronha,  Jr.,  adver- 
tising manager  of  the  Queen's 
Theatre  in  Hong  Kong,  China, 
and  Mr.  Chan,  manager  of  the 
house. 
The  Queen's  Theatre,  operated  by  the  Hong  Kong  Amuse- 
ments, Ltd.,  is  the  only  sound  equipped  theatre  in  the  colony. 
Western  Electric  installation  is  featured.  The  house  seats  1,100 
and  the  prices  range  from  a  buck  and  a  half  to  40  cents  Mexi- 
can   money,    which    doesn't    mean    an    awful    lot    of    dough    in 

American  cash.  The  shows 
run  two  hours  in  length, 
four  times  a  day  with  two 
changes  weekly.  The  house 
plays  United  Art,  Metro 
Goldwyn,  Fox  and  Univer- 
sal pictures. 

When  they  played  "Put- 
ting on  the  Ritz,"  Noronha 
and  Chan  pulled  some  sam- 
ples of  merchandising  that 
rate  credit  any  place.  Two 
weeks  before  the  picture 
opened  teasers  were  insert- 
ed daily  in  the  newspapers. 
The  ads  started  off  small 
and  increased  in  size  until 
the  house  broke  with  a  half 
page  ad  a  week  before  the 
opening  and  for  the  rest  of 
the  time  and  during  the  run 
three  columns  were  used 
daily.  The  trailer  for  the  picture  was  used  for  two  weeks  in 
advance.  Tie-ups  were  arranged  with  the  various  music  stores 
to  advertise  the  song  hits  of  the  film  and  the  result  of  these  tie- 
ups  can  be  seen  in  the  layout  of  ads  we  are  showing  and  about 
which  we  will  have  more  to  say  elsewhere  in  this  article.  At 
present  we  want  to  call  your  attention  to  the  corking  front  that 
was  created  by  Chan.  A  special  cut-out  of  Richman,  flanked 
by  dancing  girls,  was  placed  against  a  modernistic  background, 
and  what  an  effect  it  created.  It  is  impossible  for  the  cut  we 
are  showing  to  do  it  full  justice,  but  we  judge  from  the  photo 
we  have  on  hand  that  the  effect  was  done  in  black  and  white, 
and  the  simplicity  of  the  setting  enhances  its  value  tremend- 
ously, achieving  a  selling  effect  that  would  bring  anybody  in. 
Now  take  a  look  at  the  ad  layout  we  are  showing  and  you'll 
see  how  showmanship  in  the  Old  World  is  progressing.  We 
want  to  point  out  to  you  the  novel  way  they  have  of  enumerat- 
ing the  various  shots  in  the  newsreel,  in  order  that  every  possi- 
ble selling  angle  be  presented  before  the  readers  and  prospective 
patrons.  The  judicious  use  of  scene  and  ad  mats,  coupled  with 
copy,  gives  the  desired  selling  punch  to  all  of  the  ads. 


BIONIICI'J    I  fcssssBS 


In  the  layout  you  will  also  notice  the  special  and  very  show- 
manlike manner  in  which  the  theme  songs  as  well  as  the  film 
itself  is  plugged.  Heralds  are  printed  in  black  on  white,  both 
sides  on  good  stock  paper.  The  top  of  the  herald  bears  the 
attraction  and  play  date,  with  the  rest  of  the  space  being  de- 
voted to  the  theme  song  plugs.  A  song  is  printed  on  the  front 
and  back.  This  angle  enables  the  showmen  to  plant  the  heralds 
in  all  of  the  music  stores,  in  the  dance  halls  and  other  places  in 
the  vicinity.    We  think  that  if  you  will  give  this  angle  a  little 


consideration  you  will  decide  to  make  use  of  it  yourself  in  con- 
nection with  some  of  your  future  musical  or  other  attractions. 
Another  slant  which  these  showmen  use.  and  one  that  is 
paying  them  dividends  in  free  publicity  is  by  tying  up  with  the 
local  music  dealers  who  run  ads,  as  the  cut  shows,  plugging 
the  picture  and  the  records  which  they  have  on  sale.  This  gag 
has  met  with  great  favor  and  the  dealers  are  more  than  pleased 
with  the  results.  We  want  to  thank  Mr.  Xoronha  and  Mr.  Chan 
for  letting  us  see  their  work  and  we  know  that  they  are  going 
to  keep  us  posted  so  that  we  can  pass  along  these  mighty  inter- 
esting accounts  of  their  activities  to  their  fellow  Club  members 
who  are  just  as  interested  as  we  in  learning  about  their  mer- 
chandising. And,  by  the  way,  Mr.  Noronha,  how  about  sending 
us  in  a  photo  of  yourself  and  Mr.  Chan  when  you  shoot  us  your 
next  contribution? 


Competition  Was 
Taken  For  A  Ride 
By  Hess'   Ace  Ads 


We  assume  that  you  are  all 
on  the  lookout  for  new  and 
different  slants  in  order  that 
your  newspaper  advertising  be 
as  effective  as  possible,  and 
with  that  thought  in  mind  we 
""  are    passing    along    something 

we  picked  up  in  Chicago  and  which  we  suspect  originated  with 
none  other  than  Jack  Hess  of  the  RKO  outfit.  Look  it  over 
and  see  if  what  he  has  created  cannot  be  fixed  up  to  fit  with 
some  picture  you  have  coming  along. 

No  doubt  about  the  "different"  slant  standing  out  head  and 
shoulders  above  the  theatre  ads  on  a  page  packed  full  of  'em. 

It  gets  away  from 
the  usual  class  of 
advertising  and 
makes  the  readers 
wonder  what  it  is 
all  about.  From 
what  they  tell  me 
in  Chicago,  this  one 
had  been  responsi- 
ble for  plenty  o  f 
talking  among  the 
cash  customers 
down  around  the 
Loop.  No  wonder. 
Just  picture  a  the- 
atre that  carried  a 
wallop  of  an  ad  all 
the  time,  coming 
along  with  a  gag  of 
of  this  kind. 

We  have  not  come  across  many  of  these  "different"  ads  in 
quite  a  while  but  we  would  sure  like  to  see  many  more  of  its 
kind.  Some  years  ago  we  used  a  box  idea  in  which  the  man 
who  previewed  the  pictures  for  a  small  New  England  circuit 
expressed  an  opinion  something  along  these  lines.  It  was  not 
in  the  form  of  a  letter  or  a  "rave,"  but  merely  gave  an  honest 
expression  of  opinion  from  someone  who  was  supposed  to  be 
rather  hard  boiled  when  it  came  to  looking  at  pictures. 

Just  like  Hess'  gag,  it  clicked  for  good  returns  and  if  we 
play'  up  the  importance  and  value  of  this  type  of  material,  it's 
because  we  know  from  actual  experience  that  it  will  help  out 
the  b.o.  providing  you  select  the  proper  kind  of  picture  to  tie 
it  in  with.  Be  mighty  careful  about  lending  this  sort  of  ad- 
vertising to  a  "cluck."  the  picturegoers  are  too  smart  and  it 
will  react  in  a  way  that  won't  do  your  house  an  awful  lot  of 
good. 

Maybe  if  some  of  you  boys  would  spend  a  few  cents  once  in 
a  while  for  some  Chicago  papers  you  might  pick  up  many  a  new 
idea  to  pep  up  your  advertising  copy. 


J.  FRED  LOVETT  Says: 

"Your  MANAGERS'  ROUND  TABLE  CLUB  is  about 
the  smartest  conducted  and  most  worthwhile  help  that 
has  yet  come  across  the  motion  picture  horizon." 

Manager,  Royal  Theatre, 
Providence,  R.  I. 


J  u  I  v  19,  19  3  0 


M  o  t  i  a  n    P  i  c  t  it  r  e    N  c  w 


61 


MANAGE!?!'  ROUND  TABLE  CLUB 


AN  EXHIBITOR  IN  HOLLYWOOD 


We  can't  bring  Hollywood  to  you,  so  we'll  take  you  to  Hollywood.  So  pack  up  your 
imaginary  suit-case  and  take  a  trip  through  Movieland  with  Chick  Lewis.  He'll  give  you  his 
impressions  as  he  sees  things  while  drifting  from  studio  to  studio  and  from  theatre  to 
theatre.  Some  of  it  you  can  take  seriously  and  then  again  there  is  some  you  must  take  with 
a  grain  of  humor.  But  ifs  all  in  fun  and  maybe  a  bit  of  it  will  be  educational  as  well.  Let's 
go!    Ohe? 


IF  FIRST  impressions  count,  and  with  me 
they  generally  do,  I'm  going  to  like  this 
town.  Why?  Well,  particularly  because  there 
is  a  type  of  showmanship  being  displayed  that 
actually  fascinates  anyone  in  the  business. 

In  Chicago  you  would  be  impressed  with  the 
large  deluxe  houses,  their  colorful  front  dis- 
plays and  their  gigantic  electric  signs.  Here, 
the  dignity  and  beauty  of  the  houses,  especially 
in  the  Hollywood  section,  immediately  lifts  you 
to  a  different  plane.  And,  of  course,  how  would 
one  spend  his  first  evening  in  this  city  but  to 
go  to  the  Chinese  Theatre. 

It  has  been  my  privilege  to  visit  many  mar- 
velous theatres,  but  so  far,  there  lias  been 
nothing  to  compare  with  this  unusual  amuse- 
ment palace.  It  was  so  different  from  anything 
I  had  seen  before  that  I  could  hardly  keep  my 
mind  on  the  show.  The  impressive  entrance, 
with  its  Chinese  attendants,  from  carriage  man 
to  doormen  and  pages,  all  carrying  out  the  at- 
mosphere of  the  house. 

As  for  the  inside,  well,  you  would  really  have 
to  see  it  yourself  to  appreciate  it,  but  to  me  it 
was  a  revelation.  The  heavy  incense  creates  the 
unseen  background  for  what  the  eye  encounters 
and  what  the  eye  takes  in  is  enough  to  make 
you  stare  as  only  a  "foreigner"  can  stare.  Fig- 
ures of  Chinese  mandarins,  etc.,  so  life-like  and 
realistic  that  one  expects  them  to  walk  away 
from  their  appointed  posts,  and  when  one  of  the 
ushers  stood  still  for  a  few  moments,  you  were 
at  a  loss  to  know  whether  she  was  another  fig- 
ure or  really  alive. 

For  "Hell's  Angels"  the  immense  open  front 
was  equipped  with  airplanes  and  other  ac- 
cessories of  the  flying  phase  of  the  war  and  al- 
together the  effect  was  so  good  that  even  a  lit- 
tle disappointment  over  the  show  and  the  pic- 
ture could  not  stop  me  from  en  jiving  my  visit 
to  the   Chinese  Theatre. 


It's  a  Great   Town 

DUT,  talking  about  Hollywood  itself,  you  can 
*-*  get  many  laffs  out  of  it,  so  don't  pass  up 
a  trip  to  this  part  of  the  movie  world  if  you  can 
ever  promote  a  vacation  for  yourself  out  this 
way.  One  thing  you  will  certainly  notice  is  the 
way  everybody  looks  at  one  another.  They 
constantly  seem  to  be  trying  to  recognize  you 
as  some  sort  of  a  celebrity  (whatever  that  may 
be)  and  after  a  while  you  get  that  way  your- 
self. I  know  that  I  entered  into  the  pastime 
with  a  real  zest.  In  fact,  any  time  I  spotted  a 
likely  prospect  for  celebrity  honors,  I  gave  him 
the  double  stare,  but  hell,  I  always  dismissed 
him  as  a  candidate  and  started  scouting  around 
with  my  eyes  for  some  more  r>rospects. 

Walking  down  Hollywood  Blvd.,  early  in  the 
evening,  I  almost  went  cross-eyed  trying  to  find 


And  all  that  stuff  we  had  heard  about  con- 
cerning the  "yes  men"  of  Hollywood  vanished 
when  we  observed  a  certain  well  known  player, 
who  is  financially  independent,  cone  bad.  at  a 
caustic  director  with   a  belligerant   "Yeah?" 


some  of  the  movie  stars  that  are  supposed  to  be 
running  around  loose  and  springing  out  from 
behind  all  the  ash  cans.  But  nary  a  star  did 
I  spot,  then  to  cap  the  climax  after  an  hour  of 
hunting  (yep,  it's  a  great  pastime)  I  stopped  to 
light  a  cigar  and  heard  someone  say,  "There 
goes  Joan  Crawford,"  and  I  almost  broke  my 
neck  with  a  quick  twist,  only  to  see  the  rear  end 
of  an  elaborate  car  speeding  away.  Wot  a  life, 
boys,  wot  a  life. 

Star  Gazing  a  Great  Game 

Dl'T,  even  an  exhibitor  likes  to  get  an  eye- 
*-*  ful  of  these  "names"  which  cost  us  plenty 
I  plus  percentage)  and  I  made  up  my  mind  that 
I  was  going  to  get  my  share.  So  back  to  the 
Roosevelt  Hotel  I  trotted  and  taking  up  a 
choice  spot  in  the  lohby  I  was  determined  to 
see  what  there  was  to  be  seen.  (Note:  I  just 
washed  my  eyes  out  for  the  skatey-eighth 
time).  Well,  to  make  a  sad  story  short,  I  must 
have  been  outaluck.  Many  came,  and  many 
went,  but  I'm  doggoned  if  I  could  recognize 
anybodj  in  the  mob.  Must  have  held  down 
that  snot  for  hours,  'cause  the  next  thing  I 
knew  someone  was  tapping  my  shoulder  to  re- 
mind me  that  hotel  lobbies  were  not  popular 
for  napping  purposes. 

Well,  I'm  young  (no  wise  cracks  solicited) 
and  maybe  before  I  leave  th:-  cif-  of  whatcha- 
macallit,  I'll  get  to  see  some  of  the  lights  of  the 
i  reen  even  if  I  have  to  start  camping  on  their 
doorsteps.  There's  an  idea,  boys.  We'll  take 
a  basket  of  lunch  and  a  pup  tent  and  set  it  up 
nil  the  .front  lawn  of  some  famous  actress  (note, 
the  gender  please,  I'm  no  fool)  until  said  famous 
actress  comes  home  or  leaves  the  house.  Might 
end  up  in  the  hoosegow,  but  whatinell's  the  use 
of  coming  all  the  way  across  the  burning  coun- 
try (and  I  mean  burning  too)  if  you  can't  grab 
a  look  at  someone  worth  raving  about.    Sez  me. 

Studio  Visiting  Is  Next 

T  OUGHT  to  have  plenty  to  rave  about  with- 
■*■  in  the  next  few  days.  Thanks  to  the  court- 
esies extended  by  the  Publicity  Boys  of  the 
various  lots.  Started  off  with  a  visit  to  Culver 
City  and  the  M-G-M  Studios.  Wow,  whata- 
layout  they  have,  but  the  only  trouble  seems  to 
be  that  you  can  never  see  anyone  about  the 
place.  There's  a  gag  for  you.  Seriously,  I 
can't  begin  to  figure  out  what  all  those  people 
do  at  that  studio.  The  lunch  room  was  jammed 
to  overflowing  and  the  studio  streets  and  al- 
leys all   held  their  crowded  quotas. 

\s  one  exhibitor  to  another,  we'll  surely  have 
to  pay  big  money  for  our  product,  how  can  we 
ever  try  and  cut  down  the  cost  with  so  many 
people  dependent  upon  the  theatre-owners  for 
their  livelihood.  Just  think,  boys,  suppose  we 
only  paid  one-half  the  price  for  pictures  next 
season  as  we  paid  last.  That  may  mean  that 
the  studio  would  have  to  cut  everything  in  half, 
including  the  number  of  people  they  employ.  At 
least  a  thousand  people  would  be  thrown  out  of 


soft  jobs  and  would  have  to  go  back  to   real 
work. 

But  the  first  "highlight"  after  filling  up  our 
reserve  tank  with  food,  was  to  catch  Louise 
Fazenda  ambling  down  the  main  road  all  fulla 
pep  and  make-up.  She  seemed  in  high  spirits, 
so  I  guess  all's  well  on  the  Culver  City  front. 
Just  who  the  surrounding  bodyguard  happened 
to  be,  will,  like  many  other  things  out  here, 
remain  a  mystery,  but  it's  all  in  a  day's  work. 

We  "Crash"  a  Set 

AFTER  dodging  a  few  dozen  special  cops, 
hired  to  keep  pests  like  ourselves  off  the 
sets,  we  sneaked  (honestly,  that's  just  the  right 
word)  onto  one  of  the  stages  where,  as  luck 
would  have  it,  they  were  just  getting  ready  to 
sin  nit  a  scene  for  "Jenny  Lind,"  featuring  none 
other  (so  they  tell  me)  than  Grace  Moore  of 
opera  fame.  It  was  real  interesting  to  see  and 
hear  how  they  test  the  sound  recording  ap- 
paratus, the  care  exercised  in  getting  the  off- 
stage chorus  voices  at  the  right  volume  and  the 
orchestra  to  blend  in  properly  with  the  pro- 
ceedings. Then  when  everything  was  in  readi- 
ness, orders  were  fired  in  rapid-fire  fashion  un- 
til the  cameras  started  grinding.  They  went 
through  that  scene,  soldiers  and  all,  in  a  real 
stage  fashion  and  we  wondered  whether  we  ever 
gave  a  thought,  when  the  pictures  are  thrown 
on  our  screens,  to  the  amount  of  time  and  work 
necessary   before  one  scene   like  that   is   taken. 

This  was  only  a  short  and  sweet  flying  trip, 
but  we'll  have  to  see  lots  more  of  that  studio, 
especially  the  sound  recording  and  mixing 
rooms.  There  is  the  place  where  our  weakness 
for  things  mechanical  insists  we  look  things 
over.  We'll  have  to  write  Hoover  at  once  and 
after  he  O.K.'s  our  pass  maybe  we'll  get  as 
far  as  the  second  gate. 

Tonight  I'm  scheduled  for  a  flyin°r  trip  to  San 
Bernardino  to  catch  a  real  studio  preview  and 
incidentally  to  meet  a  couple  of  real  theatre 
managers,  whom  I've  corresponded  with  for 
many  months  but  never  met  face  to  face.  Be- 
tween getting  around  to  the  studios  and  trying 
to  visit  theatres  and  managers,  I'm  going  to 
be  as  busy  as  some  of  those  studio  experts  I've 
been  hearing  about.  You  know  the  kind  we 
mean,  you  have  an  appointment  on  Monday, 
1930  and  you  finally  get  in  to  see  them  in  De- 
cember of  1932. 

Signing  off  for  the  time  being,  but  we'll  be 
back  on  the  Club  pages  next  week  with  lots 
mi  ire  news  about  an  exhibitor  in  Hollywood. 
(That  is,  if  I'm  still  able  to  sit  up  and  give  the 
typewriter  nourishment).  You  can  never  tell 
how  you'll  feel  from  one  da-*'  to  another  out 
here,  but  you  can't  appreciate  that  remark  un- 
less  you  know   your   California. 


They 

gave  tis  the  low-down 

on  a  party  being 

thrown 

on   one 

of   the   big   lots 

by   a 

couple 

of 

II  hen    : 

te    finally   crashi 

d   we 

found 

out 

that     it 

was    a 

bubble-blowing 

party 

being 

in- 

dulged 

in    by 

tzvo    juvenile    players. 

Yes. 

we 

went   h 

omc   to 

bed. 

62 


M  o  t  i  o  ii    P  i  c  t  it  r  e    N 


July   IV,   1930 


MANAGE ftf'  KOLND  TABLE  CLUB 


"WATCH  THE  'BYRD-IE'" 
SEZ  WAUGH 

With  Byrd  at  the  South  Pole,  what  was  Howard 
Waugh,  at  the  Palace  Theatre  in  Meridan,  Conn., 
going  to  do?  That  was  Howard's  question — what 
was  he  going  to  do.  Simply  this — nothing.  For 
with  Byrd  at  the  South  Pole  it  still  meant  that 
Howard  had  to  merchandise  shows  at  the  Palace. 
But — when  Byrd  left  the  South  Pole  and  came  up 
North  with  a  print  entitled  "With  Byrd  at  the 
South  Pole" — then  came  the  question — What  was 
Howard  going  to  do  this  time  "With  Byrd  at  the 
South  Pole"?  The  cut  will  show  you  that  he  did 
plenty. 

The  noted  Monarch  of  Meridan,  being  a  very 
sagacious  showman,  decided  to  tie  in  the  local 
newspaper  on  the  film  and  he  laid  a  plan  before 
the  big  moguls  of  the  paper  whereby  they  would 
act  as  a  co-sponsor  of  the  picture  when  it  played 
the  theatre.  And  did  they  act?  Look  at  the  cut 
again.  All  of  that  publicity  at  no  cost  to  the  the- 
atre and.  in  addition,  as  an  extra  measure  of  good- 
will, the  paper  ran  a  coupon  daily  which  admitted 
any  child  under  twelve  to  the  theatre  at  a  reduced 
rate  during  the  film's  run. 


.HEKIDEN  RECORD 


Flier*  Mother 
Co  I  u  In  Pliiw 
•  .  -  a.  QumfBoi 


SS^  ISe 


I 


■HP* 


This  is  a  natural  for  you  and  it  is  certainly  a 
credit  to  Howard's  showmanship  and  the  progres- 
siveness  of  the  Meridan  Record.  If  you  contem- 
plate playing  this  picture  grab  onto  this  angle  hot 
and  heavy.  It  means  plenty  of  publicity  and  good- 
will for  you;  to  say  nothing  about  the  dough. 
That's  an  accepted  fact.  Ask  Howard,  he  knows. 
Not  only  on  this  film  can  you  work  this  stunt  but 
on  almost  any  picture  of  merit,  but  we  will  say 
at  this  time  that  you  can't  find  a  better  picture  to 
work  it  with,  especially  in  view  of  the  fact  that  the 
whole  world  is  talking  about  Byrd.  Here  it  is — 
if  you  can  use  it  you're  welcome  to  it. 


The  residents  of  Lima, 
Ohio,  get  twice  as  much  as 
their  moneys'  worth  when 
they  patronize  a  show  at 
Schine's  Ohio  Theatre,  due  to 
the  fact  that  they  witness 
some    corking    merchandising 

when  Sid  Lawrence  sets  out  to  sell  them  a  show. 

It'-   simple   for  Sid.     Why?     Well,  when  you've   been   in  the 

show  game  for  a  good  many  years  you  sort  of  get  wised  up  to 


Tie-Ups  Are  Sort 
Of  Second  Nature 
With  Sid  Lawrence 


what  your  patrons  want,  so  it's  no  uncommon  sight  to  see 
Sid  stepping  about  town  tying  up  every  window  and  every  other 
thing  in  sight.  Take  the  time  he  tied  up  the  Ohio  Power  Com- 
pany on  a  stunt  that  meant  something  to  both  the  house  and 
the  company.  He  arranged  to  have  the  power  company  place 
one  of  their  refrigerators  in  the 
lobby  of  the  theatre.  A  rever- 
sable  pump  was  attached  which 
poured  water  over  it  for  one 
solid  week.  And  did  it  attract 
attention?  Necks  were  strained 
from  the  time  the  house  opened 
to  the  time  it  closed. 

To  plug  this  special  feature, 
the  company  pasted  new  24 
sheets  on  all  the  boards  with  a 
snipe  announcing  that  the  stunt 
could  be  seen  at  the  Ohio  The- 
atre. With  all  these  boards  lo- 
cated on  the  highways  and 
other  prominent  parts  of  the 
town,  it  can  easily  be  seen  that 
they  meant  something,  as  far 
as  publicity  went.  In  addition 
to  the  boards  the  company  ran 
considerable  advertising  in  the 
papers  and  mentioned  the  thea- 
tre in  all  of  the  ads.  The  stunts  according  to  the  power  com- 
pany, had  merit  aplenty  since  a  number  of  refrigerators  were 
sold. 


With  this  stunt  over,  Sid  next  went  to  work  to  put  "Swing 
High"  across,  and  calling  his  showmanship  into  play  he  pulled 
some  stunts  that  had  them  talking.  One  of  his  gags  was  a 
monster  cardboard  peanut  measuring  about  six  inches  in  length 
which  he  handed  out  to  every  patron  as  a  novelty  plug  on  the 
picture.  Another  novel  stunt,  was  the  printing  of  tickets  in 
the  form  of  reserved  seats  that  were  used  to  plug  the  picture. 
Instead  of  carrying  a  seat  number,  the  space  wherein  it  was 
supposed  to  be  carried  the  letters.  "U  R  Left,"  and  directly 
underneath,  in  small  type,  "It  you  do  not  see  this  picture." 
These  two  stunts  proved  to  be  excellent  medium  for  attracting 
attention  as  did  the  one  in  the  photo  we  are  reproducing  above. 
This  gag  consisted  of  a  dilapidated  flivver  painted  with  a  coat 
of  brilliant  colors  and  driven  about  the  main  streets  of  the 
town,  with  a  picture  plug  on  the  back  of  it. 

Before  closing  this  little  story,  it  is  also  necessary  to  mention 
a  bit  about  the  good-will  Sid  picked  up  in  Lima  not  so  long  ago, 
by  inviting'  over  a  hundred  Lima  boys  to  inspect  the  theatre. 
The  tour  was  conducted  by  Sid  under  the  auspices  of  the  local 
"Y"  and  the  newspaper.  He  took  the  boys  all  through  the 
theatre  and  explained  the  mysteries  of  operation  to  them. 
Here's  an  angle  that  can  help  you,  too.  The  leading  business 
men  of  the  town  get  together  and  arrange  with  the  local  "Y" 
and  the  newspaper  to  sponsor  a  tour  to  their  factories  or  es- 
tablishments. Boys  between  the  ages  of  9  and  16  are  invited 
and  the  tours  are  held  every  Tuesday.  In  this  manner  the  paper 
and  the  business  place  gets  the  good-will  with  the  local  business 
crashing  for  free  publicity. 

We  want  to  thank  Sid  for  wising  us  up  on  what  he  is  doing 
to  pack  his  house  out  in  Lima  and  we  know  that  the  slants  we 
have  set  forth  will  be  more  than  appreciated.  Keep  it  up  Sid, 
and   remember  we're  always   glad   to   hear   from   you. 


WEAR  YOUR  CLUB  PIN 


/  nix   1  9,   19  3  U 


Motion    P  i  c  t  ur  e    N  e  w  s 


63 


MANAGE  HI'  KCUND  TABLE  CLUB 


Base-Ball  Team 
Represents  Lamm's 
House    In    League 


A  good  way  of  securing 
publicity  is  being  used  by 
Julius  Lamm,  manager  of  the 
Fox  Theatre  in  Sheboygan, 
Wise,  in  the  special  baseball 
team  that  he  organized  to 
=-^  plug  the  theatre. 
When  the  baseball  season  started,  Lamm,  knowing  that  She- 
boygan is  a  town  of  rabid  enthusiasts  of  the  national  pastime, 
promoted  a  ball  team  to  represent  his  theatre  in  the  city  league. 
The  team  was  comprised  of  young  men  who  were  more  than 
willing  to  go  under  the  name  of  Fox  Theatre  and  play  in  the 
^^^^^________^     league.     When   it   was   first   announced 

Ethat   the  theatre    was   going  to   enter   a 
ball   team  into  the  league,  considerable 
comment  was   rife  and   all   of  it  tended 
towards  giving  the  house  loads  of  pub- 
licity.   The  stunt  is  a  natural  for  Lamm, 
as  most  of  the  games  are  played  on  the 
home  grounds  and  with  the  name  of  the 
~^H  theatre     before    thousands    of    persons, 
there   is   sure   to    be  a   lot   of   box-office 
f'JI  reaction. 
i  i  Another    angle    that    this    showman, 
whose   photo    appears    with   the    article, 

engineered  was  a  popularity  contest  in- 
augurated to  stimulate  interest  in  the  sale  of  Thrift  Books. 
Gifts  were  promoted  from  all  of  the  leading  dealers  in  the  town 
with  plenty  of  window  space  being  devoted  to  a  display  of  them. 
The  girl  acclaimed  the  most  popular  was  presented  with  a  free 
trip  to  the  metropolitan  cities  nearby  as  well  as  being  furnished 
with  a  complete  wardrobe.  The  contest  was  run  for  a  month 
and  in  that  time  the  house  and  the  merchants  all  reported  ad- 
ditional business. 

As  these  few  things  are  typical  of  the  work  that  I.amm  is  in 
the  habit  of  turning  out,  we  know  that  his  future  contributions 
will  also  prove  to  be  interesting  and  we  look  forward  to  hear- 
ing from   him  again  very  soon.    What  do  you  say,  Julius? 

Procrastination    is    the    longest    way    to    reach    the    shortest 
distance. 


Fred  Hornscheidt 
Used  A  Novel  Gag 
To   Sell   "Mammy" 


One  of  Fred  Hoenscheidt's 
best  bets  is  his  First  Monday 
Shoppers'  day  which  is  cele- 
brated on  the  first  Monday  of 
every  month.  On  this  day 
Fred  secures  the  co-operation 
of  the  Chamber  of  Commerce 
and  the  local  merchants  and  a  fitting  campaign  is  planned.  As 
he  was  playing  Al  Jolson's  latest  "Mammy,"  Fred  decided  that 
he  would  have  to  do  a  lot  of  exploiting  on  it  so  he  went  vigor- 
ously to  work. 

The  Chamber  of  Commerce,  newspaper  and  retail  merchants 
contracted  with  Binda — a  blind-fold  driver  to  drive  a  car 
through  the  streets  in  a  special  Oakland  '8'  automobile.  This 
stunt  was  well  advertised  in  the  local  papers  in  order  to  induce 
the  rural  shoppers  to  the  city  for  the  First  Monday  Bargains. 
Seeing  the  possibilities  of  attracting  the  community  to  the 
front  of  the  Rialto  theatre,  Hoenscheidt  arranged  to  have  Binda 
end  his  perilous  driving  in  front  of  the  theatre.  By  doing  this, 
the  theatre  was  given  exclusive  advertising  privileges  on  the 
car  as  the  car  dealer  who  furnished  the  car  reserved  all  adver- 
tising rights  and  specified  that  the  only  adertising  the  car 
should  carry  was  the  merchant  in  front  of  whose  place  of 
business  the  drive  would  end. 

Copy  on  the  banner  which  was  carried  on  the  car  read, 
"Binda  will  end  his  perilous  blind-fold  drive  in  front  of  the 
Rialto  theatre  at  3:30  P.  M.  to  greet  Al  Jolson  in  'Mammy'." 
Another  banner  on  the  front  hood  of  the  car  read,  "Follow 
the  crowd  to  see  Al  Jolson  in  'Mammy'  Rialto  Theatre." 

With  all  these  things  working  to  put  the  picture  over,  is  it 
any  wonder  that  by  the  time  play  date  rolled  around  they  were 
lined  up  strong  at  the  box-office  on  the  opening  show?  These 
stunts  are  typical  of  the  work  Fred  turns  out  on  every  show  at 
his  house  and  ever  since  he  has  been  handling  the  Rialto  in 
Chickasha,  Okla.,  the  town  has  certainly  seen  some  wonder- 
ful showmanship. 


TRAVELING! 

In  the  event  that  any  of  you  boys  get  an  en- 
vious thought  because  you  think  that  I'm  get- 
ting a  break  traveling  around  the  country,  let 
me  tip  you  off  that  "it's  not  what  it's  cracked  up  to 
be." 

While  you  were  sipping  iced  drinks  in  the  cool 
of  your  private  office,  your  humble  servant  was 
sweltering  in  broiling  pullmans  across  the  country. 
And  when  I  say  sweltering,  I  mean  hotterinell. 

Chicago  was  not  so  tough,  but  at  least,  it  gave 
us  a  chance  to  cool  off  after  the  train  ride  from 
New  York,  and  although  the  Twentieth  Century 
has  every  modern  improvement,  they  ought  to  look 
into  the  refrigerating  angle.  Maybe  it  would  in- 
crease train  riding  as  it  has  theatre  receipts. 

From  Chicago  to  Omaha  was  one  dirty  cinder 
in  our  eye,  after  another.  We  developed  several 
muscles  never  used  before  trying  to  rub  them  out 
of  our  system,  but  a  cold  bath  washed  us  clean  off 
all  animosity  for  the  weather  man. 

Omaha  was  cooking  in  something  like  99  degrees, 
and  with  such  climate,  how  can  a  theatre  manager 
act  cheerful.  The  box  offices  were  getting  rusty, 
but  nature  must  take  its  course,  and  HOW  she  was 
taking  it! 

The  train  ride  from  Omaha  to  Los  Angeles  will 
remain  chiselled  in  our  minds  for  years  to  come. 
If  we  ever  go  the  downward  path,  after  we  die, 
we'll  be  prepared  for  what  is  to  come.  Imagine, 
106  in  the  shade  at  one  stop.  And  multiply  that  by 
1000,  then  you'll  have  a  faint  idea  of  what  a  chicken  . 
feels  like  in  the  oven.  That's  us  in  a  Pullman  car. 
And  ditto  far  into  the  night,  with  the  first  breath 
of  cool  air  arriving  just  before  we  reached  Los 
Angeles. 

But  we're  here  now  and  we  expect  to  have  so 
many  interesting  things  to  tell  you  about  that  we 
will  probably  foraet  the  heat  and  the  weather  for 
the  next  few  weeks. 

It  has  been  many  years  since  we  last  visited  the 
coast  and  how  things  have  changed  is  nobody's 
business.  This  town  has  grown  so  large  that  we 
will  never  miss  little  old  New  York  at  all.  Things 
look  pretty  lively  and  we're  getting  all  set  to  visit 
many  of  the  boys  whose  letters  and  contributions 
have  kept  the  Club  pages  so  interesting  these  last 
few  years. 

No  question  but  that  we  will  have  much  to  pass 
along  on  the  way  they  do  things  here  theatrically, 
and  if  first  impressions  count  for  anything,  we  can 
tell  you  right  now  that  for  snappy  fronts  and  the- 
atres, you  have  to  go  some  to  beat  Los  Angeles. 
Not  flashy  the  way  we  would  describe  the  Chicago 
houses,  but  in  a  different  way.  It's  more  than  an 
education,  it's  a  revelation  and  then  some. 

We'll  be  telling  you  more  soon. 

"Chick" 


The   Real    Club   Spirit! 
''All  For  One  And  One  For  All" 


64 


Motion    Picture    N  e  w  s 


July  19,   193  0 


'OUR  HATS  OFF  AGAIN!" 

When  a  manager-showman  will  put  down  in  black 
and  white  that  his  outfit  is  100%  and  a  little  more 
for  their  district  manager  and  his  assistant,  it  is 
time  for  us  to  investigate  and  run  a  box  on  our 
observations.    So  here  it  is! 

The  smiling  showman  whose 
picture    we    are    showing    is 
Lew  Preston,  a  charter  mem- 
ber of  the  Round  Table  Club, 
who  has  long  been  an  active 
member.    As  many  showmen 
know,    he    is    now    assistant 
Division  Manager  of  the  Fox 
Bronx  Playhouses  and  from 
the  send-off  that  is  given  him 
and   Mr.  Harry  Woodin,  Di- 
vision  Manager,   there  must 
of  a  certainty  be  something 
to  merit  it,  especially  when  experienced  showmen 
hand  out  compliments. 

Woodin  comes  to  the  circuit  from  the  West 
where  he  established  an  enviable  record  for  him- 
self as  a  showman.  Preston  has  long  been  operat- 
ing around  New  York  and  Brooklyn  and  the  work 
he  turned  out  while  acting  as  General  Manager  for 
the  now  defunct  S  &  S  Circuit  still  remains  in 
our  memory  (and  our  files). 

To  quote  from  the  letter  on  hand,  "When  West 
meets  East  and  East  meets  West,  big  things  are 
going  to  happen  in  the  Fox  Bronx  Theatres." 

Well,  when  a  group  of  live  wires  have  that  to  say 
and  then  follow  it  up  with  a  declaration  that  long 
hours  and  summer  heat  don't  mean  a  thing  to  them 
when  they  are  working  with  men  like  Mr.  Harry 
Arthur,  the  General  Manager,  Woodin  and  Preston, 
then  we  have  to  agree  that  they  are  going  to  "sell 
shows  as  thev  never  were  sold  before." 


L.  Orlove  Secured 
Plenty  Of  Publicity 
On  Kiddie   Benefit 


There's  hardly  a  showman 
in  the  country  who  doesn't 
know  what  Milwaukee  is  fa- 
mous for ;  but  it  is  taking  that 
live-wire  Louis  Orlove,  man- 
ager of  the  Uptown  Theatre 
""  in  Wisconsin  to  create  a  rec- 

ord for  showmanship  of  a  type  that  is  making  the  residents  sit 
up  and  take  notice. 

When  the  president  of  the  local  Parent  and  Teachers  Asso- 
ciation announced  his  intention  to  resign,  Orlove  immediately 
got   in   touch    with    him   and    sold   him   the    idea   of   running   a 

benefit  show  for  the  or- 
phans at  the  Uptown  The- 
atre. The  idea  was  at  once 
accepted  by  the  retiring 
president,  who  willingly 
consented  to  give  his  time 
to  secure  the  co-operation 
of  prominent  business  men 
as  sponsors  for  the  plan. 

Arrangements  were  made 
with  the  street  railway  com- 
pany to  transport  the  chil- 
dren to  the  theatre  on  the 
day    of    the    party;    an    ice 
cream     dealer     served     the 
youngsters  with  ice  cream; 
department  stores  planned  to  present  the  children  with  novel- 
ties, and  all  of  the  arrangements  went  into  a  big  one,  making 
a  huge  success. 

Realizing  the  tremendous  news  value  of  a  stunt  of  this  sort. 
Orlove  set  out  to  gather  publicity  from  the  newspapers  and 
to  this  end  contacted  all  the  daily  and  Sunday  sheets  who  de- 
voted column  after  column  of  stories  and  pictures  of  the  party. 
One  of  the  hardest  papers  in  the  state  to  crash  came  through 
with   four  advance   stories  on   the   affair  as   well  as   running  a 


special  picture  in  the  Sunday  edition  the  day  after  the  event. 

The  party  over,  Orlove  next  turned  his  attention  to  putting 
on  a  Stage  Wedding.  He-  secured  the  bride  and  groom,  then 
went  out  and  sold  the  local  dealers  on  the  idea  and  they  all 
consented  to  co-operate  to  the  extent  of  donating  gifts  for 
them.  In  return  for  this  they  received  a  credit  line  on  a  special 
trailer  that  was  run  at  the  theatre.  A  prominent  judge  was 
pressed  into  service  to  officiate  and  tie  the  nuptial  knot.  The 
local  printer  supplied  the  wedding  invitations,  which  were  sent 
out  by  the  bride  and  groom  to  their  friends.  A  special  stage 
setting  was  made  for  the  occasion  and  promptly  at  the  appoint- 
ed time,  in  full  view  of  a  large  and  appreciative  audience,  the 
happy  couple  walked  down  the  aisle  to  the  tune  of  "Lohengrin," 
on  to  the  stage  and  in  the  hushed  auditorium  replied  "I  do" 
to  the  judge's  question  in  the  marriage  ceremony;  then  amidst 
a  shower  of  rice,  which  had  been  furnished  the  audience,  the 
happy  couple  rushed  out  of  the  theatre  and  away  on  their 
honeymoon.  Batteries  of  cameras  greeted  them  as  they  came 
out  the  door,  and  the  next  day  the  local  papers  all  carried  pic- 
tures of  one  of  the  greatest  stage  weddings  Milwaukee  had 
ever  seen. 

Just  to  give  you  a  line  on  the  other  things  that  Orlove  does 
between  times,  we  are  showing  a  photo  of  the  unique  sign- 
board he  constructed  on  a  hill  alongside  the  highway  leading 
into  town.   At  the  intersection  there  is  a  V  slope  and  the  sign 


1 


.^&***« 


was  so  erected  that  cars  stopping  there  could  see  both  sides 
of  it.  A  different  picture  is  plugged  on  each  side.  The  display 
is  varnished  and  the  sunlight  glancing  upon  it  makes  it  shine 
so  that  it  attracts  a  great  deal  of  attention. 

As  Louis  tells  us  that  "these  events  are  only  a  few  of  the 
gags  being  put  on  at  this  theatre"  it  is  safe  to  conclude  that 
we  are  going  to  hear  a  lot  more  of  his  work  in  the  future. 


Early  Bird  Mat. 
At  A  Dime  A  Throw 
Proving  A  Winner 


"The  early  bird  catches  the 
worm"  is  a  well-known  phrase 
but  to  Joe  E.  Murdock,  man- 
ager of  the  Rowland' Theatre 
in  Wilkensberg,  Pa.,  his  worm 
in  a  recent  case  was  a  large- 
sized  chunk  of  dough. 
In  the  photos  we  are  showing,  you'll  get  an  idea  of  what  he 
did  on  a  recent  "early  bird"  matinee.  A  special  announcement 
was  made  in  newspaper  house  organ  and  trailers  that  from 
1  :30  to  2  o'clock  admission  to  the  house  would  be  slashed  to 
ten  cents.  And  did  they  flock  in  ?  There  was  over  a  thousand 
people  lined  up  for  an  hour  before  the  house  opened.  The 
cameraman  was  unable  to  get  a  bigger  portion  of  the  crowd 
in  the  photos  because  of  the  fact  that  they  were  lined  up  all 
around  the  block. 


Here's  one  that  can  do  a  lot  for  your  business,  too.  There's 
no  question  about  it  but  that  in  the  half  house  that  you  permit 
persons  in  for  the  dime  you  are  going  to  more  than  triple  your 
business.  If  you  have  a  picture  on  hand  that  you  think  will 
stand  a  litle  plugging  of  this  sort,  give  it  a  break  and  you,  too, 
will  need  a  couple  of  cops  to  keep  them  back ;  that  is,  providing 
your  local  conditions  warrant  you  pulling  a  stunt  of  this  sort. 


July  19,  193  0 


Motion    Picture    News 


65 


MANACei?r  KOUND  TABLE  CLUB 


McCook  Is  Talking 
Yet  About  Stage 
Wedding  Glass  Had 


June.  The  time  of  the  year 
when  the  poets  start  to  moon 
and  the  song  birds  to  croon. 
And  then  it's  the  time  of  the 
year  when  showmen  begin  to 
make  the  most  of  the  stage 
wedding  slant ;  so  it  was  not 
surprising  to  hear  that  O.  Fred  Glass,  up-to-the-minute  man- 
ager of  the  Fox  Theatre  in  McCook,  Nebraska,  had  followed 
the  usual  procedure  and  promoted  a  stage  wedding.  But  the 
wedding  itself  was  not  the  usual  procedure.  Oh,  no!  Fred 
saw  to   it   that   plenty   of   novel   angles   were   worked   into   it; 

because,  after  all,  it  was  en- 
gineered by  a  showman  and 
the  house  could  use  all  of  the 
resultant  publicity  that  the 
newspapers  and  other  medi- 
ums would  give. 

The  first  novel  touch  inject- 
ed into  the  event  was  to  an- 
nounce that  a  local  couple,  to 
be  known  as  Mr.  and  Mrs.  X. 
until  after  the  wedding,  were 
to  be  married  at  the  theatre. 
The  newspapers,  airports,  lo- 
cal merchants  and  even  the 
adjoinning  towns  joined  in  to 
make  the  affair  a  success  when 
Glass'  plan  was  placed  before 
them.  Everything  that  a  new- 
ly married  couple  could  wish 
for  in  the  way  of  household 
furnishings  was  given  to  the 
theatre  to  be  donated  to  the 
pair.  So  many  gifts  were  con- 
tributed that  it  required  a 
couple  of  auto  loads  to  transport  them  to  the  theatre.^ 

To  show  his  appreciation  to  the  merchants  for  their  lavish 
generosity,  Glass  arranged  to  have  the  mysterious  couple  visit 
the  stores  during  the  daytimes  and  the  merchant's  announced 
in  their  ads  that  special  gifts  would  be  given  to  any  customer 
who  would  step  up  to  the  "nearly  weds"  and  identify  them  as 
the  mysterious  couple.  The  angle  caught  on  wonderfully  well 
and  the  business  of  the  dealers  increased  in  no  small  measure. 
With  a  theatre  full  of  gifts,  it  was  only  natural  that  Glass 
would  want  to  place  them  on  display;  so  with  still  a  week  to  go 
before  the  nuptials  took  place  he  had  his  men  build  a  special 
background  for  the  exhibition  of  the  many  articles.  But  it  was 
found  that  the  theatre  lobby  could  not  hold  them  all,  and,  as 
a  result  six  of  the  leading  stores  in  the  town  were  pressed  into 
service  and  they  willingly  consented  to  feature  the  remainder 
of  the  articles.  All  of  this  time  the  town  was  buzzing  with 
accounts  of  the  wedding;  eagerly  noting  its  progress  and  con- 
jecturing as  to  the  identity  of  the  mysterious  pair.  Finally  the 
wedding  day  arrived  and  hours  before  9:15  P.  M—  the  date 
set  for  the  wedding— those  holding  reserved  seats  were  already 
at  the  theatre,  sitting  through  the  early  show,  though  their  in- 
terest was  perfunctory,  for  who  doesn't  want  to  see  a  wedding, 
especially  when  it  is  held  in  a  theatre.  And  with  the  feature 
picture  entitled  "This  Thing  Called  Love,"  small  wonder  that 
with  constant  reminder  of  the  event  to  come,  they  were  im- 
patient. 

Promptly  at  9:15  the  organist  entered  the  organ  pit  and  a 
second  later  the  mighty  console  burst  forth  with  the  first  strains 
of  the  Wedding  March.  Every  neck  in  the  theatre  was  craned 
to  catch  a  glimpse  of  the  blushing  girl  and  the  equally  red  faced 
boy,  who,  heads  held  high,  marched  proudly  and  slowly  down 
the  aisle.  Before  them  the  ushers,  bridesmaids,  matron  of  honor 
and  flower  girls,  like  couriers  of  cupid,  littered  the  aisle  with 
freshly  cut  flowers  and  as  the  procession  stopped  to  permit  the 
bride  and  groom  to  mount  the  steps  to  the  modernistic  stage, 
the  like  of  which  McCook  had  never  seen  before,  a  salvo  of 
applause  was  started  that  culminated  in  a  boisterous  clapping 
of  hands  and  gasps  of  admiration,  as  the  excited  customers 
drank  in  the  full  beauty  of  the  impressive  scene.  Spots  played 
upon  the  modernistic  background,  causing  it  to  reflect  silvery 
beams,  which  played  upon  the  silver  of  the  bride's  dress  and 
glanced  off  over  the  packed  auditorium.    The  party  assembled 


A  SHOWMAN  TALKS! 

H.  L.  LAURENCE  Says: 

"This  is  a  time  of  big  organizations  controlling 
not  only  the  theatres  but  about  every  other  line 
of  business,  and  they  must,  in  my  humble  opinion, 
be  giving  not  only  better  satisfaction  than  the  in- 
dividual ownership  for  the  simple  reason  that 
while  some  of  us  may  be  crazy  it  seems  to  me 
the  majority  of  the  citizenship  in  almost  any  com- 
munity you  investigate  is  patronizing  the  chain 
organizations.  And  if  you  dig  deep  enough  you 
will  find  that  they  must  be  giving  better  prices 
and  better  service  in  the  different  mercantile  lines. 
At  the  same  time  the  chain  theatre  organizations 
must  be  giving  better  shows  for  less  admission 
than  the  individual  operators  were  offering,  as 
well  as  better  surroundings  in  which  to  present 
said  shows."  WHAT  DO  YOU  THINK? 

H.  L.  LAURENCE,  Mgr., 
Capitol  Theatre, 
Paris,  Tennessee. 


itself  upon  the  stage,  and  as  the  hushed  populace  watched  with 
bated  breath,  a  local  celebrity  performed  the  marriage. 

The  ceremony  over  the  bride  and  groom,  together  with  their 
party  were  transported  to  one  of  the  leading  cafes  in  town 
where  Glass  had  arranged  the  wedding  banquet.  Local  florists 
as  well  as  the  restaurateur  co-operated  to  make  it  a  success  and 
amid  a  veritable  garden  of  beauty  the  party  supped.  At  the 
conclusion  of  the  banquet  the  happy  couple  paired  to  the  bridal 
suite  which  had  been  donated  by  a  leading  hotel. 

At  ten  o'clock  the  next  morning,  an  auto  waited  for  them 
in  front  of  the  hotel  and  they  were  whisked  away  to  the  flying 
field  where  a  plane,  property  of  the  newspaper,  was  waiting  to 
transport  them  to  the  city  wherein  they  would  spend  their 
honeymoon.  The  couple  entered  the  plane  and  the  ship  pointed 
its  nose  skyward  and  carried  the  boy  and  girl  to  the  town  of 
Trenton,  landing  on  the  field,  right  in  the  midst  of  a  group  of 
forty  cars,  containing  friends  and  well-wishers  who  were  wait- 
ing to  chivaree  the  newly-weds. 

The  affair  was  a  tremendous  success  and  the  good-will  that 
Glass  annexed  stands  to  hold  in  good  stead  for  many  months 
to  come.  Nothing  happened  to  mar  the  occasion,  and  under 
his  skillful  guidance  everything  had  gone  over  like  clockwork. 
The  theatre  received  additional  business,  plenty  of  publicity  and 
good-will;  the  dealers  received  the  same— and  it  all  tended 
towards  making  McCook  the  talk  of  the  neighboring  towns. 
We  want  to  thank  Fred  for  passing  this  account  along  to  us 
as  we  know  that  the  many  valuable  suggestions  which  it  con- 
tains will  be  put  into  use  by  his  fellow  members  whenever  the 
opportunity  presents  itself. 

Miss  Margaret  Lee,  public- 
Margaret  Lee  Has  ity  director  of  the  Tudor  The- 
.  _  atre,  New  Orleans,  La.,  finally 
Been  1  Uming  Out  crashed  the  picture  section  of 
£i  -p.  rjj  j  the  local  newspaper,  The 
OOme  Tine  OtUntS  Times-Picayune,  to  get  some 
publicity  on  "The  Big  Pond." 

A  group  of  French  gentlewomen  from  the  Maison  Hospita- 
liere  had  attended  a  special  screening  of  "La  Grande  Mare," 
the  French  version  of  "The  Big  Pond,"  as  the  guests  of  the 
management,  and  a  picture  of  the  group  was  taken  just  before 
these  ladies  entered  the  theatre. 

The  explanation  underneath  the  picture  also  stated  that  the 
women  in  attendance  ranged  in  age  from  70  to  95  years. 

Come  on,  boys,  we  can't  let  the  ladies  run  away  with  all 
the  honors.  Let's  try  to  show  Miss  Lee  that  we  can  equal  what 
she  engineered  so  successfully.  You  must  not  lose  sight  of  the 
credit  due  any  one  for  crashing  a  pictorial  section  of  a  hard- 
boiled  newspaper. 


66 


Motion    P  i  c  t  u  r  <•    X  e  w  s 


J  uly   1  9  .   193  0 


MANACtrcr  POUND  TABLE  CLUE 


MORE  CIRCUS  SLANGUAGE 

By  AL  COPELAND 

BUBBLES— all  balloon  vendors. 

GREASE  JOINT— hot  dog  stands,  etc. 

JUICE  JOINTS— soda  water  stands,  etc. 

ROUGHNECKS— all  men  who  handle  the  tents. 

SPIT  CLOTHS— the  bright  cloths  around  the 
front  tier  of  seats. 

CAMPFIRE  MEN— employees  who  do  nothing 
but  keep  water  boiling  for  the  cook  tents. 

CANDY  BUTCHERS  — peanuts,  popcorn  and 
candv  vendors. 

THE  BLUES— all  unreserved  seats. 

STARBACKS— all  reserved  seats. 

DUCATS— all  tickets. 

STIFFS — the  hard,  general  admission  tickets. 

LONGS  AND  SHORTS  — Passes.  Longs  carry 
admission  to  reserved  section.  Shorts  call  for  gen- 
eral admission  only. 

JIG  BAND — colored  band  for  sideshows. 

THE  RED  WAGON— the  wagon  where  money 
and  tickets  are  kept  and  where  employees  are 
paid  off. 


Here 


One  showman  who  most 
Community  Spirit  assuredly  has  something  to 
T        c  T         -1X7-      -u         crow    about    is    W.    H.    Berg- 

lS     been     In      W.     rl.       mann,  manager  of  the  Colum- 
PnVrfvMn««'n       WTn~1r       bus     Theatre     in     Columbus, 

Bergmann  s     Work     Neb-(  for  the  recent  Rooste; 

Day    that    he    engineered    has 

the  Chamber  of  Commerce  still  offering  him  thanks. 

It  seems  that  the  local  farmers  within  a  radius  of  thirty  and 
forty  miles  raise  roosters  and  once  a  year  they  come  into  Col- 
umbus or  the  surrounding  towns  to  sell  them.  This  year, 
Bergmann  decided  that  they  should  all  come  to  Columbus,  so 
he    put    a    plan    up    before    the    Chamber    of    Commerce.      The 

Chamber  had  originally 
intended  to  make  the 
farmers'  visit  a  summer 
trade  week,  but  when 
they  saw  the  advan- 
tages of  the  new  touch 
they  immediately  con- 
sented. 

His  plan  was  to  pay 
five  cents  above  the 
market  price  on  every 
rooster  that  was  offer- 
ed for  sale.  The  poul- 
try dealer  stood  two 
cents,  the  merchant, 
two  and  the  Chamber 
one.  Instead  of  paying 
cash  for  the  poultry,  it 
was  arranged  that 
script  tickets  with  a 
cash  value  of  eleven 
cents  be  given.  The 
script  had  to  be  spent 
within  three  days. 

In  order  to  plug  the 
idea,    teaser    ads    were 
run  in  the  newspapers  for  ten  days  before  the  event,  a  special 

fl    the   press  and   five   thousand  copies  of  it 

■  lit    to  the  outlying  towns.     The-   merchants    featured  special 

displays  in  their  windows  and  the  Chamber  of  Commerce  plug 

ged    it    .at    their   headquarters.      Bergmann    tied    in   Ids    picture 

■lit   Short"  and  planted  a  couple  of  hundred  cards  aboul 

the   town    which    read:    "Don't   Be   Caught    Short — Bring    Youi 

i lumbus."    Special   notices  to  the  effect   thai   tin- 


I  Something 

^  crow  about 

Roosters  are  Worth  Double 
In  Columbus 

TUESDAY,  WEDNESDAY  IllnA  Q  A  C 
AND  THURSDAY      JUIlC  d-^-Q 


poultry  raisers  would  be  permitted  to  witness  a  show  at  the 
theatre  free  of  charge,  were  inserted  in  the  newspaper.  The 
Chamber  bought  out  the  house  on  a  flat  basis  for  this  stunt. 
At  both  free  performances  Bergmann  made  an  announcement 
to  the  packed  houses  (they  had  to  call  out  the  cops  on  the 
second  show)  to  the  effect  that  a  special  attraction  would  play 
the  evening  show.  A  novelty  herald  plugging  the  show  was 
handed  out  as  the  audience  was  leaving. 

As  a  good  many  of  the  poultry  raisers  had  never  before  wit- 
nessed a  "talkie"  they  were  pretty  well  sold  on  it  and  many 
announced  their  intentions  of  returning  to  the  theatre  at  some 
future  date.  The  campaign  built  up  a  lot  of  good-will  for  the 
house  and  the  town  and  business  was  increased  for  all  of  the 
dealers  during  the  week. 

We  want  to  say  that  "W.  H."  certainly  deserves  a  compliment 
for  his  work  on  this  stunt  and  we  are  sure  that  if  any  of  the 
Club  members  can  make  use  of  it  they'll  do  it  as  soon  as  pos- 
sible. We'd  like  to  hear  more  from  you  "\Y.  H.,''  so  don't  keep 
us  in  the  dark  concerning  your  work. 


Garvin  Passes  Us 
A  Dozen  Samples 
Of  Poster  Artistry 


Here  we  present  a  group  of 
posters  used  by  M.  H.  Gar- 
vin, manager  of  the  Rivoli 
Theatre  in  Hastings,  Neb., 
under  whose  direction  Maurice 
Shields,  the  poster  artist  of 
^=^==^^=^^=^^=  the  theatre,  executed  this  un- 
usually attractive  work.    Pretty  snappy  work,  eh? 

It  is  well  to  mention,  in  connection  with  the  showing  of 
posters  on  these  pages,  that  black  and  white  photography  does 
not  show  up  certain  colors,  and  in  the  event  that  you  are 
wondering  where  portions  of  the  posters  may  be  we  want  you 
to  understand  that  it  was  merely  lost  in  the  photographing  and 
reproducing  process. 


We  have  been  more  or  less  pushing  poster  work  to  a  certain 
extent  in  the  Club  pages  because  we  feel  that  even  for  the  very 
smallest  of  houses,  attractive  fronts,  with  colors  and  life  will 
help  to  build  up  the  prestige  of  the  theatre. 

If  this  idea  is  practical  and  feasible  for  the  bigger  theatres, 
why  not  for  the  small?  They  are  always  competing  with  the 
nearby  towns  and  first-runs  and  the  more  like  those  select 
houses  they  make  their  own  the  more  attraction  it  will  he  for 
the   patrons -to   come    in. 

Fine  work,  "M.  H.,"  and  convey  our  congratulations  to  Mr. 
Shields  for  what  he  is  doing.    Let's  hear  some  more  from  you. 


Congratulations  are  in  order  for:  Warren  A. 
Slee,  manager  of  the  Colonial  Theatre  in  Allen- 
town,  Pa.;  Heinie  Johnson,  exploiteer  and  artist  of 
the  R  &  R  Theatre  in  Big  Spring.  Texas;  George 
Landy,  publicity  director  of  the  New  Orpheum 
Theatre  in  Los  Angeles,  Calif.;  and  Harold  Bailey, 
manager  of  the  Capitol  Theatre  in  Lawrence,  Mass. 
These  showmen  were  chosen  prize  winners  in  the 
recently  Columbia  Prosperity  Month  Contest  con- 
ducted through  the  pages  of  the  Managers'  Round 
Table  Club  in  Motion  Picture  News. 


July  19,   1.9  3  0 


Motion    Picture    News 


67 


MAHACERT  ROUND  TABLE:  CLUB 


Bill  Adams  Turned 
Lobby  Into  Garden 
To  Combat  Summer 


Even  though  his  house 
doesn't  boast  a  cooling  plant, 
Bill  Adams,  manager  of  the 
Colonial  Theatre  in  Brockton, 
Mass.,  isn't  being  stopped  by 
Old  Man  Heat,  or  his  ally, 
1  Humidity.  When  they  put  in 
appearance,  Bill  just  shoots  out  a  wicked  left,  hooks  them  on 
the  chin,  and  down  they  go  for  the  count.  Don't  get  the  idea 
that  it's  physical  lefts  that  Bill  shoots  out.  It's  not.  It's  show- 
man lefts,  like  the  ones  we   are   showing  in  the   photograph. 

The  lobby  is  transformed  into  a  summer  garden  and  patrons 
entering  the  cool  looking  atmosphere  immediately  forget  the 
heat  and  humidity  until  after  they  get  out  on  the  street  again. 
But  here— let  Bill  tell  you  how  he  constructed  his  summer 
garden,  and  what  he  did  to  enhance  the  effect  by  means  of 
special  tie-ups. 

"The  under  part  of  our  marquee  is  trimmed  with  wisteria 
and  blossoms.  On  the  sidewalk  at  each  corner  of  our  marquee 
we  have  evergreen  trees  about  four  feet  high  set  in  tubs.  Our 
inner  and  outer  lobbies  are  trimmed  with  hanging  baskets  and 
red,  white  and  pink  roses  on  lattices.  We  have  an  alcove  open- 
ing off  the  lobby  which  we  have  transformed  into  a  summer 
garden,  with  an  electric  fountain  in  the  center,  a  lattice  fence 
entwined  with  roses  and  vines,  hanging  baskets  and  window 
boxes.  Green  lights  and  shades  are  used  throughout.  We  have 
furnished  the  garden  with  summer  furniture  and  chairs  and 
tables  with  large  beach  umbrellas. 

"We  just  completed  a  two-weeks'  tie-up  with  a  local  beverage 
concern  whereby  they  served  a  full  sized  bottle  of  their  cold 
beverage  to  all  of  our  patrons,  including  children.  We  con- 
sider this  the  greatest  good-will  builder  we  have  ever  had  in 
our  theatre  and  it  certainly  put  us  solid  with  the  children,  as 
for  ten  cents  they  saw  a  complete  show  and  received  a  ten-cent 
bottle  of  tonic  on  their  way  out.  The  beverage  concern  fur- 
nished the   drinks,   two   refrigerators  and   hired  a   srirl   to   take 


charge.  We  ran  a  trailer  on  our  screen  inviting  our  patrons 
on  the  way  out  to  stop  for  a  free  drink  of  this  certain  brand  of 
beverages  and  also  mentioned  in  our  daily  "ad"'  that  we  were 
serving  this  brand  of  drinks  free  in  our  lobby  to  all  patrons. 
We  also  paid  for  the  ice.  The  plan  worked  out  so  well  that 
the  beverage  people  want  to  come  back  next  month  for  another 
two  weeks.  We  are  now  negotiating  with  an  ice  cream  con- 
cern on  a  similar  proposition." 

And  while  we  are  discussing  Bill's  showmanship,  we  want 
to  tell  you  about  the  way  he  plugged  "Born  Reckless."  Through 
his  friendship  with  the  editors  of  one  of  the  local  papers  he 
persuaded  them  to  run  the  story  serialization  of  the  film  which 
was  one  of  the  best  sellers  under  the  name  of  "Louis  Beretti." 
The  newspapers  ran  a  chapter  a  day  for  three  weeks  with  Bill 
running  a  small  ad  daily  as  the  play  date  drew  near.  This 
angle  was  found  to  bring  in  a  lot  of  extra  jack  when  the  pic- 
ture opened  as  the  interest  which  the  serial  story  aroused  was 
excellent.  The  mats  were  secured  from  the  exchange  distribut- 
ing the  picture  and  so  at  small  cost  Bill  received  some  addi- 


MERCHANDISING 

Looks  like  breakers  ahead.  Just  last  week  one 
of  the  mysterious  Insiders  who  prowl  about  the 
movie  marts  of  New  York  picking  up  exclusive 
chatter  on  the  industry  for  the  MPNews,  took 
offense  at  the  use  of  the  word  "exploitation." 

Exploitation,  in  his  opinion,  is  no  fit  word  for  a 
showman  to  use  and  he  bases  his  statement  on 
Webster's  definition  of  it.  At  any  rate,  he  wants 
to  get  a  couple  of  converts  to  start  a  crusade 
against  exploiting  the  word   "exploitation." 

The  Managers'  Round  Table  Club  has  long  de- 
plored the  use  of  "exploitation,"  preferring  instead 
to  use  "merchandising,"  a  term  agreed  upon  by 
"Chick"  Lewis  and  a  couple  of  thousand  Club 
members, 

Anything  marketable  is  merchantable.  Thus  it 
appears  that  when  a  showman  has  so  merchantable 
a  product  as  amusement,  the  parts  of  which  include 
advertising,  exploitation,  publicity,  house  service, 
community  spirit,  personality  and  good-will,  it  is 
only  natural  that  these  component  parts  of  "show 
selling"  be  appropriately  labeled  to  designate  the 
compound  "merchandising." 

"Exploitation,"  like  Greek,  is  a  dead  language,  a 
language  of  yesterday.  The  showman  of  today 
"merchandises";  he  does  not  solely  exploit.  Re- 
member, it  was  only  a  short  while  ago  that  a 
"Director  of  Public  Relations"  was  known  as  a 
"press  agent."  Times  have  changed  and  so  have 
terms.  As  the  industry  grows,  so  grows  the  show- 
man. Let's  have  your  views.  Are  you  satisfied 
with  "Merchandising"?  Or  have  you  something  else 
to  suggest? 


tional  business  and  good-will.  This  mat  angle  is  an  excellent 
one  to  use  if  you  feel  that  your  patrons  are  sufficiently  interest- 
ed in  your  attractions  so  as  to  warrant  a  daily  appearance  of 
the  story. 

These  couple  of  angles  worked  aces  for  Bill  and  if  you  think 
that  they  will  also  fit  anything  you  may  be  planning,  it  won't 
hurt  to  give  them  a  trial.  Thanks,  Bill,  for  keeping  us  up  on 
your  work  because  we  know  that  you  are  turning  out  some 
great  stuff  in  Brockton.     Let's  hear  some  more  from  you. 


Harold  Blumenthal 
Is  Clicking  With 
Own  House  In  N.  J. 


Having  been  connected  for 
many  years  with  various  •  cir- 
cuits, Harold  Blumenthal  is 
well  qualified  to  enroll  as  an 
Al  showman  at  any  time  or 
in  any  place  so  it  was  no  sur- 

prise  to  us  to  hear  that  since 

he  has  gone  into  the  business  for  himself  as  owner  and  operator 
of  the  Rex  Theatre  in  East  Rutherford,  N.  J.,  he  is  putting  the 
house  over  in  great  style. 

Contrary  to  many  opinions  that  were  advanced  he  decided 
that  the  only  way  for  him  to  do  just  what  he  wanted  in  the 
line  of  merchandising  was  to  buy  his  own  house.  This  he  did, 
throwing  up  an  important  position  as  supervisor  of  three  houses 
for  a  large  chain.  As  soon  as  he  took  over  his  new  house  he 
set  to  work  to  contact  the  local  merchants  and  showed  them 
how,  by  tying  up  with  the  theatre,  they  would  both  benefit. 
The  merchants  were  more  than  willing  to  co-operate  and  as  a 
result,  Harold,  today,  is  keeping  his  box  office  till  busy  from 
morning  to  night.  All  of  which  means  something  or  other. 
We  want  to  compliment  him  on  what  he  is  doing  out  in  his 
part  of  the  country  and  we  know  that  he  is  always  striving  to 
keep  his  house  right  up  to  the  record  breaking  marks.  Keep 
up  the  good  work,  Harold,  and  remember  that  your  fellow- 
members  in  the  Club  are  always  glad  to  learn  how  you  are 
making  out. 


68 


Motion   Picture    News 


J  uly  19,  19  3  0 


MANAcercr  kound  table  club 


SHOWMANSHIP! 

(Thanx  to  "Mum") 

In  the  world  of  the  theatre  the  most  vital  essen- 
tial for  the  success  of  a  plav  or  an  actor  or  an 
actress  is  the  quality  of  SHOWMANSHIP. 

Showmanship  means  a  thoroughness  and  pains- 
taking care  which  amounts  to  genius. 

Showmanship  means  the  eradication  of  all  that  is 
weak,  inexpert,  creaky,  evil  and  mistaken,  and  the 
cultivation  of  all  that  is  good,  strong,  expert, 
smooth  and  well  thought  out. 

Showmanship  is  a  quality  that  may  be  developed 
in  any  walk  of  life;  any  trade,  any  profession,  any 
vocation  or  avocation.  It  is  the  word  which  de- 
scribes the  technique  of  success. — Chicago  Ameri- 
can. 


Fol's  Newspaper 
Ads  Show  Evidence 
Of    Careful    Study 


An  introduction  to  H.  A. 
Fol,  manager  of  the  Rem- 
brandt Theatre  in  Arnhem, 
Holland,  is  hardly  necessary, 
since  it  was  only  a  few  weeks 
ago  that  we  published  his  ar- 
ticle "Theatre  Operation  in 
Holland,"  and  from  which  we  gather  that  you  learned  a  good 
deal  about  how  the  foreign  showman  work. 

At  this  time  we  want  to  present  some  of  the  ads  turned  out 
by  Fol  and  when  you  take  into  consideration  the  fact  that  he 
is  somewhat  handicapped  in  layout  by  lack  of  variety  in  mats 
and  other  accessories,  you  will  agree  with  us  that  the  work 
he  is  turning  out  is  creditable  showmanship.  We  want  espe- 
cially to  call  your  attention  to  the  black  and  white  ad  he  turn- 
ed out  for  "The  Broadway  Melody."  When  this  ad  appeared 
in  the  local  newspaper  it  completely  stole  the  page,  all  that 
you  could  see  when  you  looked  at  the  page  was  the  attraction 
for  the  Rembrandt. 


BIOSCOOP-LIEFHEBBERS'  m™a^ 


r'nm-. 


ra:=i    I  ,H!|:]-M 

ira     »«_«u    I   J,     I    »^ ^-«ito 


DESPIONNE 


As  we,  too,  are  handicapped  by  not  having  sufficient  knowl- 
edge of  Fol's  language  to  make  any  comments  on  the  copy 
which,  from  what  we  learn  from  one  of  the  staff,  is  well  written, 
we  will  have  to  pass  up  that  angle  for  the  present.  You  may 
note  in  the  ad  that  Fol  also  plugs  his  stage  attractions  which 
are  a  feature  of  every  show  at  the  Rembrandt.  The  stage  show 
generally  consists  of  a  cycle  or  acrobatic  act.  Incidentally,  the 
house  organ  at  the  theatre,  which  is  labeled  the  "Rembrandt 
News,"  is  not  given  away  but  sells  for  ten  cents.  It  is  a  very 
well  made  up  book  and  really  carries  news  items,  concerning 
the  stars  and  players  of  Hollywood  and  Europe.  The  two  mid- 
dle pages  are  devoted  to  the  program  for  the  week,  with  the 
other  pages  carrying  the  news  and  advertising. 

We  want  to  thank  Mr.  Fol  for  li is  kindness  in  getting  these 
samples  of  his  work  together  and  forwarding  them  to  us  and 
we  hope  to  learn  more  of  his  work  in  the  near  future. 


Kopplin  Cut  In  On 
Political  Battle 
With  Special  Stunt 


All  was  not  so  quiet  on  the 
Miami  front  when  Harold  A. 
Kopplin,  manager  of  the  Capi- 
tol Theatre  in  the  Florida  city, 
set  out  to  sell  "All  Quiet  on 
the  Western  Front." 
•  What  a  campaign  he  turned 

out!  Every  available  medium  was  used  to  plug  the  picture. 
Window  tie-ups  were  secured.  The  library  granted  him  space. 
The  newspapers  gave  the  film  a  whale  of  a  lot  of  publicity  and 
everything  tended  to  make  the  campaign  one  of  the  most  out- 
standing the  city  had  ever  seen.  It  was  complete  in  every  de- 
tail. His  display  in  the  front  of  the  theatre  was  perfect,  and 
as  you  all  know  Hal's  capabilities  as  an  artist,  we  don't  have 
to  say  any  more  about  that  angle;  but  we  do  want  to  tell  you 
about  his  tie-up  with  the  American  Legion  that  did  a  lot  to  give 
the  picture  valuable  publicity. 


VOTE  FOR 


The  Legion  wanted  to  run  a  benefit  performance  and  Hal 
arranged  that  it  would  be  held  in  the  Saturday  midnite  open- 
ing. In  order  to  publicize  it  from  their  end  also,  the  Legion 
staged  a  parade  in  the  streets  and  the  photos  will  give  you  an 
idea  of  its  effectiveness.  The  men  paraded  about  the  streets 
of  the  town  and  were  followed  by  the  unique  ballyhoo,  in  the 
form  of  a  massive  cardboard  book,  mounted  on  a  truck  drawn 
by  a  tractor.  The  size  of  the  display  can  be  estimated  when 
you  figure  that  the  top  of  it  was  chipped  off  by  a  traffic  light. 
A  great  deal  of  comment  resulted  from  the  parade  and  as  usual 
Hal  opened  to  standing  room  business. 

In  conjunction  with  this  story  we  are  also  showing  a  cut 
which  figured  in  a  master  showman  trick  engineered  by  Hal. 
The  locals  were  all  het  up 
over  the  impending  pri- 
maries for  the  election  of 
the  county  solicitor  and  the 
papers  were  filled  with  mud 
slinging  and  all  of  the  other 
nice  things  that  go  to  make 
up  those  peaceful  political 
contests.  Hal  was  playing 
Will  Rogers  in  "So  This  Is 
London"  and  he  decided 
that  since  Will  is  the  well- 
known  nemesis  of  politics,  he  would  have  to  represent  him  in 
some  manner.  To  this  end  he  made  up  a  card  of  the  type  we 
are  showing.  The  card,  printed  in  black  and  white,  measured 
4^2  by  3  inches  and  by  studying  it  closely  you  will  notice  that 
the  type  reads  to  the  effect  that  Will  Rogers,  the  best  bet  in 
the  talkies' doesn't  choose  to  run  for  county  solicitor.  Plenty 
of  laughs  were  caused  by  this  move,  and  in  order  that  it  might 
be  still  more  effective,  Hal  omitted  the  name  of  the  film.  The 
proof  of  the  gag  was  seen  in  another  great  week  at  the  box- 
office  and  it  also  proved  Hal's  contention  that  so  long  as  his 
picture  had  merit  it  would  click  through  the  adoption  of  the 
idea. 


Will  Rogers 

FOR 
County  Solicitor 


NEXT   WEEK! 

William  L.  Hendrick's 
Double  Stage  Wedding 


Australian  Activities 


An  Exhibitor  in  Hollywood 


July  1°,  19  3  0 


Motion    Picture    News 


69 


MANACfRJ   fiOUND  TABLE  CLUB 


But  They  Didn't 
Feature  An  Indian 
As  "Hair  Remover" 


Whoa!  Whozzitt!  Whatzit ! 
Say,  what  is  this?  It's  a  ter- 
rible way  to  start  off  a  story; 
but  what  can  we  do.  Get  a 
look  at  this  photo  of  Jake 
Rosenthal's  lobby  in  the  Iowa 
^^^==^=^=^=^^^-  Theatre  in  Waterloo,  la.,  and 
see  what  Jake  and  Art  Weld,  the  publicity  director  of  the  house, 
did  on  "Swing  High." 

Dashing  gorillas  and  howling  hot  dogs,  how  is  a  feller  going 
to  write  a  story  when  he's  laughing  so  hard  at  these  stunts? 
There  were  more  red  faces  in  that  lobby  the  days  these  stunts 
were  used  than  there  is  when  a  Broadway  hoofer  pulls  a  couple 
of  his  wise  cracks  before  an  assemblage  of  staid  and  prim  per- 
sons. But  that's  neither  here  nor  there.  The  lobby  looked 
like  a  side  show  and  was  a  side  show.  A  huge  tent  completely 
covered  it.  One  flap  of  the  tent  was  partially  raised  and  a  card 
invited  the  patrons  to  crawl  under  the  way  they  did  in  the  good 
old  days.  Thousands  crawled,  and  believe  it  or  not,  a  few  of 
them  who  seemed  to  enter  into  the  spirit  of  the  thing  with 
gust  and  gusto,  must  have  had  sharp  recollections  of  yester- 
day, for  they  looked  apprehensively  around  before  crawling  on 
all  four  and  then,  the  way  they  scudded  under  would  have  set 
a  mummy  to  laughing. 

The  wild  animal  "exhibits"  were  mounted  on  little  express 
trucks,  and  what   animals   they   were!     The   Flying   Red   Bat 


form  of  bologna.  Three  live  alligators  were  labeled  "Florida 
Bedbugs,"  and  the  Caucasian  Hoozit  was  a  mirror  in  which  the 
unwary  and  unwise  patron  saw  his  face.  And  the  card  was 
labeled  "Almost  Human." 

Then  the  freaks.  A  wild  man,  securely  handcuffed,  was  de- 
clared to  have  joined  the  cuckoos  while  trying  to  pronounce 
"Ingagi."  (For  all  we  know  it  might  have  been  "Ingi"  him- 
self.) A  monster  cut-out  of  a  fat  woman  in  a  bathing  suit  was 
appropriately  labeled  Miss  Zoe  Nizenfat.  A  cut-out  showing 
the  star  of  the  picture  on  a  trapeze  was  also  used.  The  ushers 
were  attired  in  clown  suits.  The  front  of  the  box  office  re- 
sembled a  regular  circus  ticket  wagon. 

Well,  to  make  a  good  ending  (and  a  happy  one),  it  is  neces- 
sary that  we  tell  you  the  whole  town  was  talking  about  this 
lobby  for  a  week  after  it  was  over.  And  when  they  do  that,  it 
is  a  sure  thing  that  there's  some  showmen  in  the  town  who 
know  their  business.  We'd  like  to  hear  some  more  about  what 
these  two  live*wires  are  doing  and  we  hope  they  will  be  repre- 
sented again  in  a  future  issue,  because  it's  a  cinch  that  this 
stunt  is  going  to  meet  with  a  corking  reception  from  the  Club. 


Crockett  Has  What 
We  Might  Term  A 
"Unique"    Position 


proved  to  be  a  brick.   A  bowl  of  Chili  was  billed  as  the  Mexi- 
can Chinchilla.    The  missing  link  came  into  recognition  in  the 


It  has  been  some  time  since 
we  heard  from  Joe  Crockett, 
manager  of  the  Y.  M.  C.  A. 
theatre  in  Carney's  Point,  N. 
J.,  and  we  were  pleased  to 
hear  that  Joe  has  been  work- 
^^^^^^^^^-^^^^^^^■^  ing  hard  to  keep  his  house 
clicking.  In  order  that  his  fellow  members  might  know  how 
he  runs  his  theatre  and  the  type  of  house  it  is,  we  are  going 
to  try  and  describe  it. 

The  policy  is  three  or  four  shows  a  week  and  the  rest  of 
the  time  is  given  over  to  social  work,  boys'  work,  running  a 
boys'  camp,  coaching  two  dramatic  clubs,  handling  the  athletic 
work  of  a  plant  employing  4,000  men,  handling  gym  classes 
and  a  few  other  things.  In  between  times  he  tries  to  find  time 
to  tell  us  what  he  is  doing. 

This  job  of  Joe's  is  one  of  the  most  unusual  ones  in  the 
country.  He  finds  that  he  has  to  display  plenty  of  showman- 
ship to  sell  the  persons  who  live  in  the  village  as  well  as  the 
ones  on  the  outside.  In  the  summer,  when  the  camps  are  in 
full  sway,  he  has  to  work  twice  as  hard  to  bring  them  in.  He 
sends  out  a  letter  every  week  and  in  rapid  fire  description,  tells 
the  folks  about  the  shows  coming  to  the  "Y."  The  letter  is 
delivered  to  every  one  in  the  village  as  well  as  sent  through  a 
mailing  list  of  three  thousand  names. 

The  "Y"  has  stiff  opposition  in  one  of  the  Warner  Equity 
houses  located  nearby  but  so  far  as  we  know  Joe  is  still  pull- 
ing stuff  that  will  keep  everybody  happy.  Let's  hear  some  more 
about  your  work  Toe,  and  don't  keep  us  in  the  dark  so  long 
because  the  rest  of  the  Club  is  also  interested  in  seeing  how 
you  sell  them. 


CLUB 


Use  This  Blank: 


EMBLEM 

PIN!!! 

IT  WILL  IDENTIFY  YOU  AMONG 
THE  WHOLE  SHOW  WORLD  AS  A 
MEMBER  OF  THIS  GREAT  ORGANI- 
ZATION AND  A  REAL  LIVE-WIRE 
SHOWMAN! 


Managers'  Round  Table  Club 
729  Seventh  Avenue,  New  York 

Kindly  send  me,  postpaid, Club  pins, 

for  which  I  enclose  payment  at  $1.00  per  pin. 


Name  of  Member, 

Theatre    

Address    

City 


State 


70 


Motion    Picture    News 


J u ly  19 ,   193  0 


MANAGE!?!'  fiCUND  TABLE  CLUB 


EVERY- 
BODY'S 


WHAT  ARE  YOU 
WAITING  FOR? 


Application  For 
Membership  In 

"MANAGERS'  ROUND 
TABLE  CLUB" 

729    Seventh    Ave.,    New   York   City 

I    hereby   apply    for   membership    in 
the    Club. 

Name  

Theatre    

Address    

City    

State   

Position    

Wm.  A.  Johnston  "Chick"  Lewis 

Honorary  Chairman         Chairman 


JOIN  NOW!! 

Here's  the  Blank 


LATEST  NEW  MEMBERS 


GEORGE  LIMERICK  is  the  Assistant 
Manager  of  the  Coleman  Theatre  in  Miami, 
Okla.  With  a  send-off  such  as  Mr.  Griffin 
gives  him  he  must  certainly  know  some- 
thing about  the  show  game  or  he  couldn't 
handle  the  advertising  and  publicity  of  the 
house  in  addition  to  his  regular  position. 
Let's  hear  from  you  real  soon,  George,  so 
that  we  can  see  what  you're  doing. 

Wear   Your   Club  Pin!     1     ! 

JESS  MARLOWE  manages  the  Pheil 
Theatre  in  St.  Petersburg,  Fla.,  and  the 
reason  we  know  that  Mr.  Marlowe  is  an 
up-and-coming  showman  is  because  your 
Chairman  received  a  very  nice  account  of 
what  Jess  did  to  sell  "Ingagi"  in  his  city. 
And  when  a  showman  turns  out  work  such 
as  that  he  is  certain  to  know  his  biz.  Keep 
it  up,  Jess,  and  remember  we  want  to  know 
what  you   are  doing  to  sell  your  shows. 

Wear     Your    Club    Pin     !     ! 

I.  J.  CRAITE  is  the  manager  of  the 
Fort  Theatre  in  Fort  Atkinson,  Wis.  Mr. 
Craite  has  been  in  the  show  game  for  quite 
some  time  now  and  his  many  and  varied 
experiences  have  formed  the  basis  for  some 
great  showmanship.  Located  as  he  is,  he 
has  a  number  of  good  opportunities  for 
showmanship  and  if  you'll  watch  the  future 
issues  of  the  Club  pages  we  know  that  he 
will    be    represented    a    good    deal. 

Wear     Your    Club    Pin     !     ! 

F.  J.  MILLER  is  the  manager  of  the 
Imperial  Theatre  in  Augusta,  Ga.  We  have 
heard  a  great  deal  of  the  showmanship 
being  displayed  about  Mr.  Miller's  section 
and  we  also  understand  that  he  is  largely 
responsible  for  some  of  the  live-wire  work 
turned  out.  How  about  this,  "F.  J.",  why 
not  let  us  in  on  the  secret? 

Wear    Your   Club  Pin    !    !    ! 

SIDNEY  SMITH  manages  the  Egyptian 
Theatre  in  Boston,  Mass.,  and  since  he 
comes  to  the  Club  with  Harry  Brown,  Jr.'s 
Okay  stamped  on  him,  it  seems  to  us  that 
he  must  be  one  of  the  Hub's  leading  show- 
men. You've  got  plenty  of  opportunity  to 
display  some  good  stuff  Sidney,  seeing 
where  you're  located.  And  we  don't  doubt 
but  that  you're  doing  it.  Let's  hear  from 
you  and  include  your  photo  along  with  the 
letter. 

Wear   Your  Club  Pin   !    !    I 

GEORGE  LANDY  is  the  General  Pacific 
Coast  Representative  for  RKO,  operating 
at  the  Orpheum  Theatre  in  Los  Angeles. 
As  Mr.  Landy  has  had  his  work  represented 
on  our  pages  a  number  of  times,  it  is  un- 
necessary for  us  to  introduce  you  to  him 
again.  However,  George,  everyone  must 
pass  through  these  gates  in  order  that  our 
files  be  complete — so  you're  in.  Now,  let's 
go. 

Wear    Your   Club  Pin    !    !    .' 

HOMER  GAUN  is  the  manager  of  the 
manager  of  the  Rivoli  Theatre  in  Hastings, 
Neb.  According  to  what  we  have  learned 
from  various  sources,  Mr.  Gaun  is  one  of 
the  most  progressive  showmen  around  this 
district.  And  such  being  the  case,  we  feel 
that  we  should  have  a  photo  of  him  and  a 
little  more  dope  on  his  career  so  that  when 
i  present  his  first  contribution  we  will  be- 
all  set.  How  about  complying  with  our 
request,    Homer? 

Wear    Your   Club   Pin    !    !    ! 

HARRY  LANDAU  comes  to  the  Club 
from  Tientsin.  China.  He  is  the  manager 
of  the  Gaiety  Theatre,  the  finest  theatre  in 
the  city  and  with  such  a  background,  it  is 
small   wonder   that    he   has   been   turning   out 


some  excellent  work.  He  promises  to  keep 
us  posted  on  his  future  activities  and  we  will 
pass  the  reports  along  to  his  fellow-mem- 
bers.     Welcome,    Harry. 

Wear   Your   Club  Pin    !    !    ! 

EATON  M.  SIZER  is  the  manager  of  the 
Fox  Theatre  in  Appleton,  Wise.  From  his 
state  we  note  that  a  great  many  managers 
are  members  of  the  Round  Table  Club  and 
now  that  Mr.  Sizer  is  right  in  line  with  the 
rest  we  know  that  he  is  going  to  show  us 
how  he  put  his  pictures  across  by  becoming 
an    active    member.      Are    we    right.    Eaton? 

Wear    Your   Club  Pin    !    !    '. 

JOE  FISHER  who  is  proposed  for  mem- 
bership in  the  Club  by  his  brother  Harry 
of  Cape  Town,  South  Africa,  is  the  manag- 
ing director  of  the  Capitol  Theatres  in  Sing- 
apore, Straits  Settlements.  From  what  his 
brother  says  about  him,  Joe  is  a  real  wide- 
awake showman.  Well  Joe,  in  order  to  see 
for  ourselves,  it  will  be  necessary  for  you 
to  let  us  in  on  what  you  are  doing.  And  you 
might  also  include  your  photo  with  your 
next  contribution. 

Wear   Your   Club  Pin    .'    !    ! 

MARK  SILVERTON  manages  the 
Strand  Theatre  in  Seymour,  Conn.  He  has 
been  in  the  show  business  for  a  number  of 
years  and  is  especially  adept  at  exploitation 
and  other  forms  of  merchandising.  Since 
your  state  boasts  a  good  many  live-wires 
Mark,  how  about  hopping  right  out  in  front 
by  shooting  us  one  of  your  latest  stunts,  so 
that  we  can  pass  it  along  to  your  fellow- 
members. 

Wear    Your   Club  Pin    !    !    ! 

BILL  BACHMAN  is  the  Assistant  Man- 
ager of  the  Capitol  Theatre  in  Niagara  Falls, 
N.  Y.  We  are  glad  to  welcome  this  up  and 
coming  showman  into  our  organization  and 
since  so  many  Assistants,  after  joining  the 
Club,  have  gone  up  the  ladder,  we  can  only 
hope  that  Bill,  too,  is  going  to  follow  their 
example.  And  the  best  way  to  do  it  is  to 
become  an  active  member,   Bill. 

Wear    Your    Club   Pin    !    !     ' 

J.  E.  NORONHA,  JR.,  is  introduced  else- 
where on  these  pages  and  by  referring  back 
to  the  story  you  can  see  what  this  show- 
man, who  is  the  advertising  manager  of  the 
Queen's  Theatre  in  Hong  Kong.  China,  is 
doing.  We  are  pleased  to  welcome  him  in- 
to the  organization  and  we  know  that  he  is 
going  to  keep  us  posted  on  the  results  of 
his  merchandising  over  on  the  other  side 
of  the   world. 

Wear    Your   Club   Pin    .'    !    ! 

C.  F.  ROSE  manages  the  Granada  Theatre 
in  Norfolk,  Neb.  In  his  many  years  in  the 
show  game,  Mr.  Rose  has  turned  out  some 
excellent  work,  and  we  are  of  the  opinion 
that  he  is  still  doing  it.  In  order  that  we 
may  verify  this.  Mr.  Rose,  let's  hear  from 
von   in   the  very   near  future. 


Photos  of  Members! 

THE  Club  is  anxious  to  publish 
photographs  of  every  member 
and  would,  therefore,  appreciate 
receiving  as  many  as  possible  for 
use  in  future  issues  of  the  Club 
columns.  If  you  have  not  already 
done  so,  PLEASE  send  us  your  own 
photo  at  once.    Thank  you. 


July  1  9,   1  9  3  i) 


M  oti 


Plot  it  v  c    N  e  w  s 


71 


COMPLETE    RELEASE    CHART 

Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have 
a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are 
coming.  Features  which  are  finished  or  are  in  work,  but  to  which  release  dates  have  not  been 
assigned,   are   listed   in    "Coming    Attractions."     Running  times  on  features  and  shorts  are  being 

added  as  rapidly  as  the  information  becomes  available. 


AMKINO 

FEATURES 


ritle 

Cain    and    Artem 

Children  of  the  New  Day., 

on  ma   Eipress    

Demon   ef   the   Steppei 

Fragment   ef   aa    Empire   . . 
Man    (rem    the    Restaurant. 

Old   and    New    

Turkslb     


Star 
.  E.     Gall-N      ftlmonov 
.Giliadova-Lltkin     .... 
.  bpeeial     Gael         

Nltlkln-Semenova     ... 

Nlkltin-Semenoea     . . . 

Thekhov-MaHenvskaya 

Martha   Lapklna   

Educational      


Lemth 
Rel.  Data        Fret    Mint.    Reviewed 
June      6 7000... 78... June     14 


.65...  Mar.     16 

.75 

. 78 . . .  Feb.  I 
67... Jan.  It 
.76. ..May     10 


Mar. 
,  Jan. 
.Jan. 

lan. 
.May 

May 


8.... 5631  . 

18 68U0. 

25 700n  . 

4 6000 

2.... 6921. 


24. 


.4900... 60... June 


Coming  Attractions 

Title  Star 

Jimmy    Hlggins      A.     Buchma     

Living    Corpse,    The V.     Pudovkln     

Razlom    M.    A.    Narokov    

Sell    a.    Svazhenke    

Spring     Educational      

Storm   Over   Asia V.     Inkizhlnev    

Tranepert  et   Fir* G.    Kuznetsev    

Tungae  ef  Siberia Educational      


COLUMBIA 

(Available   sound -on -film    and    sound -on- disc  ) 


FEATURES 


Title 
•tfAround   the   Corner    (A.    T.) 
*t§Call  ol  the   West   (A.   T.J. 

•HGullty?    (A.    T.) 

•ULadles  of  L»'«ure  <A  T.) 
•f§Lone  Rider,  The  (A.  T.).. 
•tjMoiody  Man,  ine  iA.  I.) 
•ffMurder  on  the  Reef  (A.  T 
••KPereenallty  (A.  T.)  ... 
•tSPrlnce  of  Diamond*  (A.T.) 
•HRoval    Romance,   A    (A.   T.) 

VSSIsters     (A.     T.) 

•USoldlers    and    Women    (A 

•tf  Temptation    (A.T.)    

•tSVengeance   (A.   T.)    


T.) 


Star  Rel. 

Sidney-Murray     Apr. 

Revier-Matt     Moore     May 

Holland-  Vail i       Mar. 

Stanwvrk-G'aves-Sherman     .Apr. 

Jones- Reynold*    June 

ouiiioi,   ji.-Ody-Sl   r*oti*    ...Jan. 

Revler-Livingston     Jan. 

Starr- Arthur    Feb. 

lan     Keith- Prlngle     Mar. 

Collier-Starke      Mar. 

O'Day-0  Nell      June 

Prlngle-Wlther*       Apr. 

Wilson. Gray-Percy     June 

Holt- Revler- Strange   Feb. 

Coming  Attractions 

Star  Rel. 


Length 
Feet 

..6356. 
...6500. 

..6371. 

.  1277. 
..5432.. 
..6386. 

..5400. 
.6304. 
...6383. 

.6359. 

.8284.. 
...6671. 
...6279. 

..6160. 


Mlns. 
...71. 
...72 
...71 
.103. 
.59.. 
...71. 
...80. 
...70. 
...71 
.  63. 
.70... 
...70, 
...70 


Reviewer! 
..May  3 
...May  31 
..Apr.  12 
.  Apr.  *° 
July  12 
..Feb.  lu 
. .  Feb.  I 
..Mar.  I 
...May  17 
.  May  31 
.June  28 
..May  I  7 
.  .June  28 
...Mar.     I 


Title 
•t§Africa    Speaks    (A.    T.) 

*t§Arlzona     (A.T.)     

*t§Brothers   (A.T.)    

VsCharley's    Aunt    (A.T.) 

•tICrimlnal    Code,    The    (A.T.) 

•t§Dirigible     (A.T.)      

•tfFlfty    Fathoms     Deep     (A.T.) 

•t§Flood.     The     (A.T.) 

•t§For  the   Love  of   Lll    (A.T.) 

•t§Good    Bad    Girl    (A.T.) 

•tlHell's     Island     (A.T.) Sebastian- Holt-Graves 

•tlJazz    Daughter*     (A.T.) 

•t§Ladle«    Must    Play    (A.T.) 

•t§Last   Parade,   The    (A.T.) 

•tSLast   ot    the  Lone  Well  i  A.  T.)    Bert    Lytell       

•HLIon   and  the   Lamb.   The    (AT.) 

*t§Madonna  of  the  8treets  A.  T.)   

*t§Man    From    Hell's    River    (A.T.) , 

tIMIracle  Woman,   The   (A.T.).    .Barbara    Stanwyck     . 

•JJParlt     Nights    

•tlRaln  or  Shine   (A.  T.) Jee     Cook     

*t§Road    to    Broadway.    The 

•tfSqaealer,    The    (A.    T.) 

•t§Subway    Express.    The    (A.T.) 

•t§Sweethearts  on  Parade  ( A.  T.) 

•t§Tol'able    David    (A.T.) 

•tSWoman   Who   Came   Back,   The    (A.T.) 


Date   Length    Mlns.    Reviewed 


SOUND  SHORTS 

Title                                                       Star  Rel 

•t Alaska    Knights   Krazy  Kat  Cartoon May 

tAutumn  Disney    Cartoon    reb. 

*t§Barnyard    Concert    Mickey    Mouse    

•tCannibal     Caper*     Disney    Cartoon    Mar. 

•tCat's    Meow.    The    Krazy    Kat    Kartoon Jan. 

"t§Continental     Evening,    A Fay    Marbe    Feb. 

•tDesert    Sunk     Krazy    Kat    Kartoon Mar. 

*t|Do    It    New    Clark   &    Bergman Jan. 

•tSFiddlln'      Around     Mickey   Mouse  

•t§Flreflghter*     Mickey    Mouse    June 

•{Galloping    Flth   Disney    Cartoon    May 

'tsHawallans    Apr. 

•UMarionettes      Tony   Sarg    ! . .  Mar. 

•tOld   Flame,  An Krazy    Kat    Kartoen Apr. 

"TSRadla-Tors      Utlca    Jubilee    Singer* Feb. 

•JSlow    Beau    Krazy    Kat    Kartoon Feb. 

•t§Spookeasy     Krazy    Kat    Kartoon Jan. 

•tfSnlke    Sneaks    Frank    Moulan    Mar. 

•TSStage    Door    Knights Buddy    Doyle    Apr. 

tSStage     Door     Pest Boyce    Combe    Jan. 

t|Summer    Silly    Symphony    Jan. 

TSTalklng    Screen    Snapshots Released    twice    a    month 


Date  Length 
22 1    reel 

13 I   reel 

I  eelr July 

13 1  reel 


Reviewed 
July      12 


reel. 
, , .  I  reel . 
. .  :  reel. 
. . .  I  reel . 
..I  reel. 
...  I  reel 


9 I   reel. . . 

12 I   reel.  .. 

24 1  reel... 

26 I   reel. . . 

27 I    reel... 

30 I   reel. . , 

26 I   reel. . 

23 I  reel 

15 I  reel Feb.     I 

16 I  reel Feb.     I 

I    reel 


.Feb.     I 
.Mar.   I 


EDUCATIONAL 

SOUND  SHORTS 

(Available  sound-on-film   and    sound-on-disc 


.Title  Star  Rel. 

•HBItter    Friends    (A.    T.) Lambert- McPhili      Apr. 

*;JBIg   Jewel  Case.   The   (A.T.) ..  Lambert.  Kelsey-Garvin     .    ...Feb. 

•tSBi.lls   and    Bears    (A.T.) Pnllard-Clyde-Beebe    Mar. 

*t§Bully    Beef    Terry-toon     July 

•tdCamera    Shy    (A.T.)     Hamilton- H  lati        Feb. 

•tf Campus   Crushes    (A.T.) Clyde-Beebe-Stuart    June 

'♦Caviar    Terry-Toons     Feb. 

tfChumps.     The     (A.T.) Beebe-Clyde     July 

tf  Codfish    Balls    Terrytoon    June 

•tSDad    Knows    Best    (A.T.) Holmes-Bolton    Mar. 


Date 
27.. 
23.. 

2... 
13... 

9.. 
15.. 
23... 
6... 
15... 
30.. 


) 

Len 

Feet 

.1609 

1480. 

.1838. 


ia«0 
1929.. 

I      "H. 

.1888. 
I  reel. 
..1840. 


gth 

..Mlns, 
....18. 
...16. 
.20. 
reel  . . 
16. 

21... 
7. 

..21.. 


Reviewed 

'.Feb.'  22 
.  Feh   .91 

..July   12 

^<■u.   22 

June     28 

.    F»h.  ?' 

.July     12 


.20...  Apr.  12 


'^Drumming    It    In    (A.T.) 

•t§Fat    Wives   for  Thin    (A.T.). 
•fsFollow   the   Swallow    (A.    T.). 

•tfFreneh    Kisses    (A.T.) 

•t§Goodby   Legs   (A.T.) 

•t§Good    Morning.   Sheriff  (A.T.) 

'tsHail   the   Princess    (A.T.) 

*t  Hawaiian     Pineapples     

*t£He   Trumped    Her   Ace   (A.T.) 
•tlHeneymoon   Zeppelin    (A.   T.) 

•t§Honk  Your  Horn  (A.T.) 

•n Hot    and    Hew    (A.T.) 

•tHot    Turkey    

•fsHow's    My    Baby    (A.T.) 

•HHungarian    Goulash     

•flndian     Pudding     

*t§ Kangaroo    Steak    

•tsMateh   Pl«y   (A.T.).,, 

•Museum   of   Art.   A 

•t§Oh    Darling    (A.T.) 

•t§Peace  and    Harmony   (A.T.)   . 

•t§Polished    Ivory    (A.T.) 

•t Pretzels     

•fsRadio    Kisses    (A.T.) 

•tRoman    Punch    

•tIScetoh     (A.T.)     

•t Spanish    Onions    

•nSugar    Plum     Pap*    (A.T.).. 

*t§Swlsj    Cheese    

•UTrouble    For    Tw*    (A.T.) 

•t§ Western    Knight   (A.T.) 


McKee-Smalley       Jan. 

Beebe-Barraud-Clyde    May 

Lloyd    Hamilton    Apr. 

Collins. Boyd    June 

Pollard-Stuart     July 

Lloyd    Hamilton    May 

Boley- Collins    May 

Terrytoon      I  reel 

Burke-Beeb*    Mar. 

Beebe- Pollard      Apr. 

Lloyd    Hamilton    June 

Goodwin-Crane    Jan. 

Terry-Toon    May 

Barnes-Collins-McPhail    

Terry-Toons     June 

Terry-  Toon     Apr. 

Terry-Toon     July 

Hagen-Dlegel     Mar. 

Hodge-Podge     Feb. 

Dover- MePhall-Peek      Feb. 

Lambert-Collins-  MePhall      ...May 

Lloyd   Hamilton    Mar. 

Terry. Toons    Mar. 

Beebe-Duryea-Carewe    ..May 

Terry-Toon     Apr. 

Clyde-Bevan-MePhall    Jan. 

Terry-Toon     Mar. 

Clyde-Gribbons    Feb. 

Terrytown    J  une 

Raymond    MeKee    Mar. 

Lambert-St.    John-MePhall. . .  Apr. 


76   . 

..1600.. 

..18. 

..Jan. 

26 

25.. 

..1980.. 

..22. 

..May  SI 

27.. 

.1886.. 

..It. 

.Apr. 

28 

I«R4 

10 

27.. 

.1961. 

.    22. 

..July 

12 

20.  . 

..I7J5.. 

.la. . 

.June 

14 

II.. 

..1573.. 

..17. 

"May 

24 

23.. 

.1895. 

..21. 

..Apr. 

12 

13.. 

. .  I»7R. . 

..»■». 

.Apr. 

■>f 

29.. 

.1716.. 

.19. 

.June 

28 

IX. . 

.    I3ib 

.  .u. 

.     Jan. 

l  l 

4.  . 

. . 1667. 

.19. 

29.. 

6.. 

...t. 

.Apr. 

28 

27. . 

16.. 

..2002.. 
..1565.. 

..22. 

. .  Feb. 

22 

16.. 

.17. 

. .  Feb. 

1 

18.. 

..1660.. 

..18. 

..May 

10 

16.. 

..1642.. 

..18. 

..Mar. 

29 

9.. 

1  reel.. 

..   6. 

.Apr. 

5 

4.. 

..1891.. 

.21.. 

.June 

14 

20.. 

,  ,   6, 

..Apr. 

28 

19.. 

..1961.. 

,   ??, 

..Jan. 

4 

73 

1   reel.. 

16.. 
1.. 

.1932.. 

..21. 

..Feb. 

1 

9.. 

..1527.. 

..17. 

..Mar. 

29 

20.. 

..1661. 

.20 

.  .Apr. 

5 

FIRST  NATIONAL 

'Available    sound -on-dtsc    only) 

FEATURES 

Title  J  tar  Rel. 

•t§Baek    Pay    (A.T.) Corinne    Griffith June 

•tsBrlde  of  the  Regiment  (A.T.) .  Segal-Pldgeen     June 

•tSDawn    Patrol.    The    (A.T.)...     Barthelmess- Fairbanks,     Jr..   Aug. 

•tiFllrtlng     Widow    (A.T.) Dorothy    Mackalll     May 

•t§Furles     (A.T.)      Warner-Wllsen      Mar. 

*t§ln    the    Next    Room    (A.T.) ..  .Jack    Mulhall     Jan. 

•t§  Lilies    ef     Field     (A.T.)     Corinne      Griffith Jan. 

•tlLoese    Ankles    (A.T.) Fairbanks,    Jr.-Young    Feb. 

•t§Murder   Will    Out   (A.T.) Mulhall-Lee     Apr. 

't§No.    N*.    Nanette    (A.    T.) Claire-Gray    Feb. 

•tSNotorious   Affair,   A    (A.   T.).    Bill ie    Dove     May 

•tSOther    Tomorrow    (A.T.) Blllle    Dove Feb. 

•t§Playlng    Around    (A.T.)         . . .  White-Morris       Jan. 

*t§Road  to  Paiadlte.  The   (A.T.) .  Young-  Mulhall      July 

*t§Sally    (A.T.)    Marilyn    Miller    Jan. 

tSShow  Girl   In  Hollywood  (A.T. ).  White- Mulhall      Apr. 

*t§Sen   of   the   Gods    (A.T.) Rich.      Barthelmess     Mar. 

*t§Song   of  the   Flame   (A.T.) Gray-Clair*    May 

•tlSpring     Is     Here     (A.T.) Claire-Gray      Apr. 

•t§Strletly    Modern     (A.T.)  .  Dorothy    Mackalll    Mar. 

•t<  Sweethearts  and  Wives    (A.T.)    Blllle    Dove    June 

MfcSweet     Mama     (A.T.) Aliee     Whit*      July 


I.. 
22.. 

10.  .  . 


Length 
Feet.  .Mlns. 
..5672.... 53. 

..7418 82. 

. . . .not  set. . . 

..6664 74. 

.  6608.... 73. 

..6336 70. 

..5979 67. 

..6190. ...68. 

..6200 69. 

..9108. ..101. 
..6218. ...69. 
..3800. ..64.. 

..6603 68. 

..6935 66 

..9277... Its. 

..7213 80. 

.83 44.... 92. 

.6501 72.. 

..6386. ...71. 

..5632 63 

..7008 77. 

.5012 55. 


Reviewed 
..June  7 
..May  24 
July  19 
.June  7 
..Apr.  26 
..Apr.  12 
..Dee.  21 
..Mar.  8 
..Apr.  19 
..Jan.  II 
..May  3 
.Jan.  4 
..Apr.  5 
...July  5 
. .  Dec  2o 
..May.  3 
. .  Feb.  9 
. .  May  3 
..Apr.  26 

.May    It 

..June     7 

July     19 


Coming  Attractions 


Title 

•t§Adlosl    (A.    T.)    

•tSBad    Man.    The    (A.T.).... 

•♦SBrlght    Lights    (A.T.) 

•t§Broadmlnded   (A.T.)    

*t§Broken    Dishes    (A.T.) 

•tsCalt    of   the    West 

•t§Captain    Blood    (A.T.) 

•t§Cotlege     Lovers     (A.T.) 

*t§Deep   Purple   (A.T.)    

•tfOevll's  Playground.  The  (A.T.) 

•§t  Father's    Son    (A.T.) 

•t§Forever    After    (A.T.) 

•t§Girl    of    Golden    West    (A.T.) 

•tlGoing   Wild   (A.T.) 

*t§Gorilla,   The    (A.T.) 

•t§Heart    of    the    North    (AT  i 
•t§Honor    ol    the    Family,    The 

(A.T.)    

•t§Hot   Heiress,  The   (A.  T.)... 

•t§Kismet    (A.T.)    

•t§Lady    Who    Dared,   The    (A.T.) 

•♦SLIttle     Caesar     (A.T.).. 

•t 5  Louisiana     Nights     (A.    T.) . . 

•t§Mother's    Cry    (A.    T.) 

•t§Numbered    Men    (A.T.) 

*t§One  Night  at  Susie's  (A.T.) 
•♦SOtner  mens  Wives  (A.T.).. 
*t§Queen  ot   Main   Street   (A.T.) 

•t§Reckless   Hour   (A.T.) 

•t§Right   of   Way.   The    (A.T.). 

•t§Scarlet   Pages    (A.T.)    

•t§Sunny    (A.T.)    

•tSSweethearts   (A.T.)    . 

•t§Toast  of  the   Legion   A.(   T.). 
•t^Top    Speed     (A.T.) 
itSTruth    About    Youth    (A.T.).. 
•t§Way  of   All    Men.   The   (A.T.). 
•  +  5Widow   from    Chicaqo    (A.T.) 
•tiWoman    Hungry    (A.T.) 


Rel.  Date       Length         Reviewed 


Star 
Richard   Barthelmess   ... 

Huston- Revler      

Dorothy    Mackalll     July      5 

Kohler-Rennie     

Young- Withers    


Blllle    Dove    

Yoong- Fairbanks. 
Harding-  Rennie 
Joe    E.    Brown.... 

Joe    Frisco    

Loretta     Young 

Walter    Huston    .. 


.75. ..June    21 


Otis    Skinner     

Dove-Tearle    

Edw.    G.    Robinson. 


Nagel-Claire      

Dove- Fairbanks.    Jr 

Dove-  Rathbone-  Thompson 
Lee- Lyon     


Sept.     7. 


.72. ..June     7 


Nagel-Youno        

Ferguson- Nixon     

Marilyn     Miller    

Milier-Pidgeon      

Clare-Pidgeon    

Brown-Claire-Whltlng     Aug. 

Young-Tearle     

Fairbanks.   Jr.-Revier   Aug. 

Alice     White       

Lee-Kohler-Blackmer     


24 June    21 


FOX  FILMS 


(After  August  all    releases    sound -on- film   and    sound-on-dise) 


FEATURES 


Title 
'tSArlzona   Kid.   The   (A.T.)... 
•t§Blg    Party.    The    'A  T.)... 

•tSBorn     Reckless    (A.T.) 

St'Cameo     Kirbv     (A.T.) 

•tSCity     Girl     (P.T.) 

•tSCrazy   That  Way    (A.  T.) . .  . 
•tSDouble   Cross   Roadl   (A.   T.) 


Star  Rel. 

.  Baxter-  Marls     May 

Lee-Carol-Albertson   Feb. 

.  Fdmund     Lowe     June 

Terris-Murrav      -Jan. 

Farrell- Duncan    Feb. 

Bennett-  MacKenna     Mar. 

.  Ames- Lee     Apr. 


Len 

gth 

Date 

Feet 

Mlns. 

Reviewed 

23  .. 

..7456. 

...83. 

..May    17 

25.. 

.   6200. 

..69. 

.    Mar.     1 

6... 

.7400.. 

..82.. 

.May     It 

12.. 

..8700 

...74. 

..Dee.     7 

16. 

..6171 

...69. 

..Apr.    19 

30.. 

..5800. 

...64. 

.  .Mar.  29 

20.. 

..5800. 

...64. 

..Mar.  2i 

*Means   synchronized   score.    fMeans   sound   effects.    §Means   voice    (including   dialogue   and   incidental   songs).    A.T.   after   title    means 

All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


72 


-t|  Fox    Movietone    Follies   of    1930 

(A.T.)       Special    Cast    May 

't§Good    Intentions    (A.T.) Lowe-Churchill     June 

•KGolden    Calf    (A.T.) Carol-Mulhall-Brondel     Mar. 

•tlHappy    Day»    (A.T.) Special    cast    Mar. 

■t§Harmony    at    Heme    (A.T.) Collier,    Sr.-Churchlll    Jan. 

•t§Hlgh    Society    Blue*    (A.T.)...  Gaynor-Farrell   Mar. 

•tsL't'i    Go    Placet    (A.T.) Wagstafl-Lane    Fob. 

MSLone    Star    Ranger    (A.T.) George     O'Brien     Jan. 

•t§Men   Without   Women   (A.   T.) .  MeKenna-MacDonald     Fob. 

•t§Not     Damaged     (A.T.) Meran-Byron-Ames      May 

•tjOn    the    Level    (A.T.) Victor     McLaglen      Mar. 

•though    Romanct   (A.T.) O'Brien-Chandler    Juno 

•HSky    Hawk    (A.T.)     Garrlck-Chandler    Jan. 

•t§So  This   la  Londoa   (A.T.) Will    Rogers    Juno 

•t§Such  MenAre  Dangerous  (A.T.  i  Baxter-Owen    Mar. 

(Reviewed   under  title  of  "Mask  of  Love"   In   Feb.    1 

•tJTemple    Tower    (A.T.) MeKenna-Day Apr. 

•tS3    Sisters    (AT)  Dresser- Patncola        Apr. 

M§Women    Everywhere    (A.T.)...  Murray-Dorsay-Kellard     June 


Mot 

i  0 

n    Pi 

4... 

.7422... 

.84. 

.May    10 

29... 

6340 . . . 

70.. 

June    14 

16.. 

..6552... 

.73. 

..Feb.  22 

2.. 

..7526.. 

.84. 

..Jan.   18 

19.. 

.6295... 

.70. 

..Dec.    14 

30.. 

.6750... 

.75. 

.Mar.    8 

2.. 

.6442... 

72. 

..Jan.    18 

5.. 

. .5940.. 

.66. 

..Jan.    25 

9    . 

.7774... 

.86. 

.Jan.     4 

25.. 

.6500... 

.72. 

.June    14 

23.. 

.5600... 

.62. 

..June    14 

15.. 

..4800.. 

.60. 

..June  21 

26.. 

..6888.. 

.76. 

.    Doc.    14 

8... 

. 8300  . . . 

.92. 

.May  31 

9.. 

.7400... 

.82. 

.  Feb.     1 

1930 

,   Issue) 

13.. 

.5200... 

.58. 

..May    17 

20.. 

8442... 

.71. 

.Apr.  28 

1.. 

.7500... 

.83. 

..June    14 

News 


July  19 ,  1930 


Mile 


Coming  Feature  Attractions 

Star  Rol.  Date 


Length 


Reviewed 


•tSAIono  With   You    (A.T.) Gaynor-Garrick 

•tSAra  You  There?    (A.T.) Lillio-Garrlck     Aug. 

•t§Barcelona     (A.T.) Gaynor-Bogart 

•tSBIg   Trail.  The   (A.T.) Wayne-Churchill-Marshall     

•tSBIondio    (A.T.)     Moran-Bogart-Ames     

•tjBroadminded    (A.T.) Victor     McLaglen     

•tfey   the    Way,    Bill    (A.T.) ....  Will     Roger*         

•HCheer  Up  and  Smile  (A.T.) . .  Leo- Lake- Baclanova    

•t§Clsco    Kid,   The   (A.  T.) Lowe-Baxter     •••■■■•• ..... 

•tSComraon    Clay    (A.T.) Bannett-Ayers. Marshall    Aug. 

•t§Conneet!eut  Yankee,  A  (A.T.).WIII    Rogers    

*t§Devil   With   Women    (A. T.>. ..  Farrell. Taylor 


.7961 88. ..June  21 


O'Brien-Churchill 
O'Brien-Moran 


.  Brendel-Whlte-Compton 
.  Brendel-White-Compton 

.  Michael    Bart  left    

.Murray-Huntington 
Lee-Compton-Corcoran    . 


•t§Fair   Warning    (A.T.) 

*t§Girl     Downstairs    (A.T.) 

•t§Glrls    Demand    Excitement 

(A.T) 

*T§Golng    Nowhere    (A.T.) 

•t§Heart  Breaker.  The  (A.T.). 
»t§Her  Kind  of  Man  (A.T.)... 
•tJHot   Numbers    (A.T.) ....... 

•t§lf     I     was     Alone     With     You. ••••■■ 

(AT)  Gaynor-Farrell     

•t§Just    Imagine    <A.T.) ........ .Brendel-Linow ... 

•t§Last   of  the  Duanes,  The  (A.T.)  OBnen-Loy- Browne      Aug.     31 

•tILiving    for    Love    (A.T.) Sills- Mackaill 

*t§Luxury    (A.T.)    . .  Garrick-Huntington      

M6Mad    Sin©*-''     The    (AT.) -•• 

•t§Man     Trouble     (A.T.) Sills-Mackaill      Aug. 

•t§Man  Who  Came  Back.  The 

H  j]  Farrell-Huntlngton    

*t§Meii    on    Call    (A.T.) Edmund    Lowe    

•hMovietone    Follies    of    1931 

(AT)  Special    Cast    

•tS No  Favors'  Asked   (A.T.) Wayne-Leo- Francis      

•t|Oh.     For    a    Manl    (A.T.) ....  Gaynor-Farrell    

♦t§One    Night    In    Paris    (A.T.) . .  Gaynor-MacKenna    

..  McLaglen-Dorsay      

..  Rich-Warner-Hackett    

.Dan    Jose    MoJIca 


.July 


24. 


MM  5,i»..n.-"v 
Moran-MacKenna 
Gaynor-Farrell 


,§On    the    Make    (A.T.). 

•t§On    Your    Back    (A.T.) 

•t§One  Mad  Kiss  (A.T.)..  ... 
•tlOregon  Trail.  The  (A.  T.I. 
•♦SP^intc-f    Womji"     Th.    '*  T.) 

*t§Play   Called   Life   (A.T.) 

•tSPIajmales      (A.I.) 
•t§Prlncess  and   the   Plumber, 

The   (AT)  Farrell-O'Sulllvan      

•tSiRed  Sky.  The   (A.T.) J.    Harold    Murray...... 

•URenegades.    The    (A.T.) Baxter-MacKenna-Harrls 

•t§Scotland    Yard    (A.T.) Edmund    Lowe       

•t§Sea    Wolf    (A.    T.) Sllls-Keith-MaeKonna    . 

•t§See    America    First    (A.T.) ....  Will      Rogers     .......... 

*t§Sez   You.   Sez    Me    (A.T.) McLaglen- Mans-Bogarl 

•tIShe's   My   Girl    (A.T.) Farrell-Compton      

•t§She    Wears   the   Pants    (A.T.) .  Dorsay-MacKenna     

•t§Soup    to    Nuts    (A.T.) Healy-Winniger 

•llSong    0'    My    Heart    (A.T.)...  John    MeCormack 

•tSSplder.    The    (A.T.).. 

•HSpy.   The   (A.T.) 

•t§This   Modern   World    (A.T.). 

•tSTIme    Out    (A.T.) 

•tiUp    the    River    (A.T.) 

•t§Whlte    Flame.    The     i  A.T.) ...  Paul    Page 

•tSWild    Company     (A.T.) Albertson- Warner-Lynn 

MSWoman   Control    (A.T.) Murray-Maris-Luce 

•tlWomen   of   All    Nations    (A.T.)  McLaglen-Lowe     

•tSWyoming   Wonder   (A.T.)...    .  Wayne-Clarke-Compton 
•t§Young   Sinners   (A.T.) Moran-Albertson     


Baxter-Churchill 

.  Sills-  Mun  i  -Churchill       .. 

. .  Baxter-Alcaniz      

'  HuntlnBton-Luc'e'-Bogart 


',  Sept'.  "  7. . .  .8243..  ..92. .  .Mar.    15 


.'.'.'July'  5...  7200.       80...  July      19 


INTERNATIONAL  PHOTOPLAY  DISTRIBUTORS 


FEATURES 


Title  Star 

•tAfter    the    Verdict Olga   Tschechowa 

■tlCrlmsoa  Circle.  Tha  Stewart    Roma    .. 

•t§Dark    Red    Roses    (A.T.) Rome-Doble    


. . . .  Jaw. 
...  Fab. 
....Mar. 


Length 
Reels. M Ins.  Reviewed 

I 7 76 

I 7 79. .Jan.      II 

I 8 67..  Mar.      8 


SHORT  SUBJECTS 


Star 


Length 
Reels.  Mlns.  Reviewed 
2 17 


Title 
•t§Acl-Dental     Treatment     ... 
•t§Abb!e   Mitchell   &.  Sizzle  &  . 

Blake     Song    Program    ■•• 

"t Allez-Op    Marionettes      ■ •*•  ■ 

•tSCIyde  Doerr  4  Saxophone  . 

Sextet    J«?   p1ro»""n1. ', 2-- 

•tSFoed  the   Brute   (A.T.) Animal     Novelty     »■• 

•t§Hoak    (A.T.)    Frawley    &.    Smith I -9-- 

•tJJustle*    (A.T.)    I"6113'    Sast    T «" 

•tSLIttlo   Journeys    In   Songland.  .Song  Series   . <>•• 

•t§Miser,    Tha    (A.T.) Bransby    Williams    I •». . 

•t§Mr.   Smith   Wakes   Up   (A.T.)  .Marriott-Gott     -2 »•• 

•|§Nlght    in    Dixie.    A    (A.T.). . .  Mltehell-Hudglns     2. 15 


IS'""V"i      «"      wi*,w,      r»      \r».  ../.-■  i».i»„. .*..-.■  --» - 

M§Nora    Blaney    No.    I Song    Program    J J 

•t§Nora  Blaney  No.  2 Song    Program    J » 


•tSOperatle     Marionettes 

•t§Radlo    Franks   &   4    Bachelors. Song    Program 
•t§Teddy   Brown   &   His   Band Jazz    Program 


I3IBUUJ       uivbii      us.      >  ■   1 3       s  #«  ■  i  u  .    .        .  ■»  »■•—       ..-.„- im  a-     •_  *» 

•t§Unwrltten  Law,  The   (A.T.)...  Rosalind     Fuller     Feb.       I 3. 

•tiv 


9.... 
.8.... 
.9.... 
30.... 


|When  the  Clock  Struck 
Twelve    (A.T.)    Niles  Welch 


16 


METRO-GOLDWYN-MA  YER 
FEATURES 


Star 

.  Greta   Garbo    

.  Beerv- Morris- Hyams 

.  Basil    Rathbone    

.  Dressler-Moran-Page 
.Love- King 


Title 

•tIAnna    Chrlstl*    (A.T.^ 

•tSBIg    House.    The    (A.T.) 

•tSBIshop    Murder    Case    (A.T.). 

•tSCauoht     Short     (A.T.) 

•tSChasIng    Rainbows    (A.T.) 

(Reviewed   under  title  of  "Road  Show" 
•HChlldren  of   Pleasure   (A.  T.) .  Gray- Rubin- Johnson    . 

•tUDevll- May-Car*     (A.T.)     ....    Ramon    Novarr*    

•t'SDIvoreee.    The    (A.T.) Shearer-Morris    

•tSFroe  and   Easy   (A.T.) Buster    Keaton    

•t§Floradora    Girl.   The    (A.T.) .    .Davlos-Gray     


Feb. 

. . . .    lune 

Jan. 

May 

Jan. 

I   Nov.   2, 

Apr. 

Feb. 

Apr. 

Mar. 

May 


Length 
Feet  Mlns.  Reviewed 
.74... Dee.  21 
.88. ..June. 28 
.88... Nov.  IS 
.75. ..May  10 
.90. ..Nov.     2 


...6700 
...7901.. 
...7961.. 
...6873.. 
..8100.. 
Issue) 
.  ..6100.. 
...8782.. 
...7533.... 84 
.. .8413. ...93 
...7260. ...81 


.98. 


,  .Dee.  28 

.Apr.    19 

..Feb.  22 

June     7 


*Means   synchronized   score. 


iftleans   sound   effects.    §Means   voice 
All-Talker.    P.T.   means  Part-Talker. 


•t§Good    News    (A.T.) Special  Cast   Not   Set. 


'tSGIrl    Said    No,    Tha    (A.T.) ...  Haines- Hyams     Mar.     15 8382... 

.8100... 
..7654... 
..6858... 
..8142... 
..7200... 
..7917... 
..7650... 
Reviewed   under  title  of  "Oulcy"    In    Nov.   2,    1929,    issue 


*t|ln    Gay    Madrid    (A.T.). 

•tSLady    ef    Scandal    (A.T.) 

•t§Lady     to     Love     (A.T.) 

*t§Lord  Byron  of  B'way  (A.T.). 

•tIMontana    Moon    (A.T.) 

*t§Not   So    Dumb    (A.T.). 


Ramon    Novarra    May 

Chatterton- Forbes- Rathbone    .May 

,  Vilma    Banky    Mar. 

Terry-  KaJey-  Edwards     Jan. 

Joan    Crawford    Mar. 

Davies- Nugent     Jan. 


..Feb.  I 
.Apr.  II 
■Jane  7 
.May  II 
..Feb.  I 
..Jan.  25 
. .  Feb.  8 
.  Nov.    2 


27. 
10. 
7. 


.7775... 
..9372.. 
..6570.. 


"tlRedemption   (A.T.)    Silbert-Nagel-Adoree    Apr.       5 6019 67. ..May    10 

•t§Richest   Man  In  the  World. 

The   (A.T.)    Mann-Nugent     June 

*t§Rogue    Song,    Tha    (A.T.) Lawrence    Tibbetl    May 

•t§Sea    Bat,    Th*    (A.T.) Bickford-Mlljan-Torres     June 

*t§Shlp    From    Shanghai,    The 

(A.T.)     Nagel- Johnson- Wolhelm     ...   Jan. 

*t§Strlctly    Unconventional    (A.T.)  Stone-Cavanagh-Owen     ..May 

Reviewed  under  the  title  af  "The  Circle 

•t§Thls    Mad    World    (A.T.) .....  Rathbone- Johnson      Apr. 

*t§They   Learned  About   Women 

(A.T.)     Van    and    Schenck Jan.     31. 

•t§Unholy   3.    The Chaney-Lee-Linow    Aug.      2. 

*t§Woman   Racket   (A.T.) Moore-Sweet    Jan.     24. 


6225... 
4970 . . . 
in   Feb.   22.    1929,    issue 


86.. 
104. 
.73. 

.69. 
.55.. 


July  5 
.  Feb.  I 
May     3 

Jan.  18 
Fab.    22 


.6100 68. ..Apr.   II 


.97. 
.70. 
.71. 


.Dee.  14 
-May  3s 
.Dee.  14 


Coming  Feature  Attractions 


Rel.  Date  Length        Reviewed 


Title  Star 

•tSBallyhoo   (A.T.)    

'HBattle  af  the  Ladles  (A.T.) \lllll\7////.l7//~.~.~.\'.'.'.~.'.~.'.\~.\'.~.\\'l 

*t§Bllly  the   Kid    (A.T.) John    Mack    Brown 

*t§Bugle  Sounds.  The  (A.T.) Lon    Caney    

•tf  Crisis,     The     (A.T.) 

"tsDance.     Fools,     Dance    (A.T.) 

•HDark   Star,   The   (A.T.) Marie    Dressier   

•t§ Daybreak    (A.T.)     Ramon    Novarra    

•t§Dixio    (A.T.)     

•tIDoing    That   Thing    (A.T.) 

*t§Flve  O'clock  Girl,  Tha  (A.T.)  Marion    Davies    

♦tIGreat   Day,   The  (A.T.) Joan    Crawford    

•tfGreat    Meadow,    The     (A.T.) 

*t§Her   Fortune   (A.T.) Joan    Crawford    

*t|Jenny   Llnd   (A.T.) Grace    Moore    

•t§Let    Us    Be    Gay    (A.T.) Shearer-La    Roque    Aug.   9 70. ..May    S 

*t§L!ke    Kelly    Can    (A.T.) Montgomery-Jardon      

*t§Madame     Satan      (A.T.) Reginald      Denny 

•t§March    of    Time    (Tent.) Weber   &    Fields    

*t§Merry    Widow,    The    (A.T.) 

'tfMonsieur    Le    Fox    (A.T.)     ..  Barbara    Leonard     

•t§  Naughty     Marietta     (A.T.) 

*t§New   Moon.   The   (A.T.) Lawrence    Tibbetl 

•tfOur    Blushing   Brides   (A.T.) ..  Crawford-Page-Sebastian    ...July     II 9138. ..  102. .  .July     19 

•t§Passion    Flower,    The    (A.T.) 

*t§Razzle-Dazzle   (A.T.)    Dressier- Meran 

•tIRed    Dust    (A.T.) Greta     Garbo     

*t§Remote    Control     (A.T.) Halnes-Doran    

't$ Revue  of   Revues   (A.T.) King-Love-Haines-Crawford    

*t§Romance     (A.T.) Greta    Garbo     

*t§Rosalio  (A.T.)    Marion    Davies    

•tfSlnger  of  Seville,  The  (A. T.) .  Novarro-Jordan-Adoree     ...      Aug.     24. ..9179. ..100 July   12 

•tiSong    of    India    (A.T.) 

*t§Tampico      (A.T.)      

•t§Those   Three    Frenrh    Girls    (A.T.) 

•tSTrader   Horn   (A.T.)    Harry    Carey. 

*t§War    Babies    (A.T.)    Buster     Keaton     

•t§War    Nurse    (A.T.) 

*t§Way  for  a  Sailor   (A.T.) John    Gilbert    

•t§Way   Out   West    (A.T.) Haines-Hyams     

*t§Worlds    Illusion,    The    (A.T.) 


Title 

•tSAII     Teerl     Up 

*t§Baby    Follies    (A.   T.). 

•t  {>  Bear  Shooters 

•t§Below  Zero   (A.  T.) 


SOUND  SHORTS 

Star  Rel. 

. .  Charley    Chase    *nr. 

.  Revue     Apr. 

.nur    Gana Mav 

.Laurel-Hardy     Apr. 


.  Mar. 

Feb. 

Apr. 
.  May 


|Blg    Kick.  Th* Harry    Langdon 

'TlBlotta    Laurel-Hardy 

*t§Brats Laurel- Hardy 

•t§Clock    Shop,    The Revue     

* t §Colleqe    Hounds    Dogs     

*t§College    Romeos    Biltmore  Trie   Jan. 

*t§Fast   Work    (A.   T.)    Charlie     Chase     June 

*t§Fifty    Million   Husbands Charlie     Chase     May 

tSFightlng    Parson Langdon    Feb. 

•tJFIrst    Seven    Years.    The Our    Gang    Mar. 

"Flower   Garden    Revue    Jan. 

•t§Gems    of    M-G-M    (A.T.). 

•t§Haywlre     (A.T.)     

*«Head    Rnv.   The  

•t§Hog   Wild   (A.  T.)    Laurel-Hardy 

*t§Hot  Dag   Dogs    

•♦sniH    Man  Trouble   (A.T.) Davidson-Nichols      

•t§Kldd!es    Revu*    (A.    T.) Mar. 

*t§King,   The    Harry    Langdon    June 

'tsNight  Owls   (A.  T.) Laurel-Hardy     Jan. 

•t§Real    McCoy   (A.T.) Chase     Feb. 

•tSShlv«rlnq    Shakespeare    Our    Gang    Jan. 

'♦SShrlmp.  Th*   Harry    Langdon    May 

*t§Song    Writer's    Revue.    The    (A.T.) 

*t§Tough    Winter,    A Our    Gang    June 

'tSVodcvllla     (A.T.) Laurel- Hardy     

•HWhen    the    Wind    Blewt Our    Gang    Apr. 

"t§ Whispering    Whoopee    Charlie     Chase     Mar. 


Date 
19. 
12 
17  . 
26.. 
29., 
8.. 
27.. 
10.. 

"25.' i 

28.. 
24.. 
22. 


Length 
.2  reels. 


Reviewed 
Mar.  20 


.Laurel-Hardy      May 

uqr.v    I  anodon    Jan. 

May 


15 
14.. 

4... 

I... 
25... 

3... 

iV.'.'. 


. . inn i  ... 
..1889... 
..1827... 
.  2654... 
.2  reels. . 
2  reels.. 
.  .2  reels. 
...853... 
..1866... 
..1846... 
..1877... 
. .2  reels. 


.1775.... 

.  .IR7B 

...I77S  . 
.  2  reele. 
.    2  reels. 


..Jan.  25 
..Feb.  15 
.Apr.     5 

.Mar."  29 

.' .  May  24 
. .  Mar.  29 
..Dec.  14 
..Apr.     5 


Feb.    15 


2  reels.. 
..1895... 
..1899... 
..1870... 
. .  2  reels . 


2  reds. 

2  reels. 
.1795... 
.1907... 


.Dec.   14 
.Dec   14 


..Feb.   15 
"Mar.' 29 


Mar.  29 


PARAMOUNT 


FEATURES 

Length 

Title                                                    Star                                       Rel.  Date     Feet    Mlns.    Revieweo 

•t§Applesaure      (A.T.) Helen    Morgaa    Jan.       4 7066 78. ..Oct.  It 

*t§Behind    the    Make-Un(A.T.).  .Skelly-Wray-Powell     Jan.      II 6364 71. ..Oct.  26 

•t§Benson  Murder  Case  The  (A.T.)  Powell-Pallette-Calvert     Apr.     12 5794 65... Apr.  19 

•t§Big    Pond.    The    (A.T.) Chevalier-Colbert      May      3 8984 78. ..May  17 

•tlBorder    Legion.    The    (A.T.) . .  Arlen-Wray-Holt    ,Jun*     28 6088 68. ..July  8 

•t§Burning    Up    (A.T.) Arlen-Brian      Feb.        I 8251 58. ..Feb.  15 

•t§Clvillan     Clothes     (A.T.) Cooper-Collyer     July  12   

?t§Dangerous    Dan  McGrew  (A.T.)  Helen      Kane      July       5 6571 71. ..June  28 

•tlOangerous     Paradise     (A.T.) .  .Carroll-Arlen      Feb.     22 3244 58. ..Feb.  22 

*t§Devil»s    Holiday,    The    (A.T.). Nancy    Carroll     May     24 6743 75. ..May  17 

•t§Follow     Thru      (A.T.) Rogers-Carroll      Jn'v  "»...    N"»    set      ...Mnv  74 

•tSFor    the    Defense    (A.T.) William    Powell    _  July  26 5670 63 July  12 

•t§Honey     (A.T.)     Nancy    Carroll     Mar.    29 8701 74. ..Feb.  22 

*t§Klbltzer    (A.T.)     (D.)     Green-Brian-Hamilton     Jan.     II 7273 8I...Ang.  31 

*t§Ladies    Love    Brutes    (A.T.) ..  George    Bancroft     Apr.     28 7177 70. ..Apr.  19 

•tSLigbt  of   Western   Stars  (A.T. )Arlen-Brlan-Gree»     ,Apr.  19..     "12..     70..    May  *i 

•tJLove    Among    the    Millionaires  (A.T.) .  .Bow-Smith     July  19. ..6190.  ...71. ...July  I- 

♦tSLovo    Parad"     (AT.)     (P!  ...    Chevalier.  MaeOonald      Jan.  18. . .  1*081 . . .  M  I . .  .Oat.  It 

t§Man    From   Wyoming    (A.T.) .  ..Cooper-Colller     July  12...  .6120. ...68. ..July  12 

•t§Men    Are    Like    That    (A.T.).. Hal     Skelly     Mar.  22. . .  .5500  . . .  .61 .  . .  Nov.  23 

•ts'Only    the    Bravo    (A.T.)     Gary    Cooper    Mar.      8 6024 67. ..Mar.  15 

•t§Paramount    on    Parade     (A.T.)Speclal    Cast    Apr.  26. . .  .9126. .  .  .90. . .  Apr.  5 

•tSRoturn  of   Fu   Manohu    (A.T.) .  Oland-Arthur     May  17. . .  .6586. . .  .73. .  .May  10 

•t§Roadhouse     Nlohts     (A.T.)...  .Morqan-Rugqles      Feb.  15. . .  .6700. . .  .74. . .  Doe.  28 

Reviewed   as    "River    Inn"    In      Dec.     28,      1929      Issue 

•t§Safety     In     Number*     (A.T.) .  .Charles     Roger*     June     7 7074 79...Jun*  7 

•t§Sap     From    Syraeus*     (A.T.)..Jack    Oakie     July  ''■■•■•-"•■■•■•••••-      •;;, 

•tfiSarah    and     Son     (A.T.) Ruth   Chatterton    Mar.     22. . .  .6888. . .  .77. .  .Mar.  22 

•t§Seven    Days"    Leave    (A.T.). ..  Gary    Cooper    Jan.      23 6IM 68. ..Nov.   23 

Reviewed    under    the    title    of     "Medal"    In  Nov.   23.    1929  l«so* 

•tSShadnw    of    the    Law    (A.T.) ..  Powell-Schilling    June  14. . .  .8392. . . .  68. . .  June  7 

•tlSllghtly    Scarlet    (A.T.) Evelyn    Brent    Feb.  22.. .  .6402..  ..71 .  ..Jan.  25 

(including   dialogue   and   incidental   songs).    A.T.   after   title   means 
D  means  disc.    F  means  sound-on-film. 


July  IP,  19  3  0 


Motion    Picture    N  e  zv  s 


73 


•f§Soclal    Lion,    The    (A.T.)    Oakle-Brlan     June 

•t§Str»et    of     Chance     (A.T.) Wm.    Powell    Feb. 

•t§Texan.    The    (A.T.) Gary    Cooper     May 

•t§True    to    the    Navy    (A.T.) Clara    Bow    May 

•tSVagabond    King.    The    (A.T.) .  King-MacDonald-Oland    Apr. 

•With    Byrd   at  the   South    Pole June 

•t§Young    Eagles    (A.T.) Charles   Rogers   Apr. 

•tSYoung     Man     of     Manhattan 
(A.T.)     Colbert- Ruggles     May 


7 S403.. 

8.... 7023.. 

10 7142.. 

.6396.. 
9412.. 
7411.. 
6405.. 


31.. 
19 

28 
5 


..60. 

.90.. 
..68. 
..71. 
.105. 

.82.. 

.71.. 


.June  21 
.Dec.  28 
.May  17 
.May  17 
.Jan.  II 
.June  23 
.Mar.  22 


17.... 7621 


.85... Apr.  26 


Coming  Feature  Attractions 


Title  Star  Rel.  Date         Length        Reviews" 

•tSAnimal    Crackers    (A    .T.) Marx   Brothers    

•^Anybody's    War    (A.T.) Moran    &    Mack 6750 75... Apr.     5 

•t§Backstage    Blue*    (A.    T.) Moran    &.     Mack 

•tsBetter    Wife.    The    (A.    T.) ..  Chatterton- Brook     

*t§Blue  Angel.  The   (A.T.) Emil    Jannings    

MSBusmess    i>    Pleasure    (A.T.) 

♦t§Cave    Man.    The    (A.T.) Geo.     Bancroft     

•t§Danclng    Mothers    (A.    T.) 

•tsFeet     First     (A.     T.) Harold    Lloyd    

•t§Flghtlng   Caravan.   ThetA.T.) .  Cooper-Torrence     . 

•t§Fle«h   ot   Eve    (A.    T.) Nancy    Uarron    

•t§General.    The     (A.     T.) Huston-Francis 


i 

3 


Cyril    Maude    Aug. 

Rogers- Kane      

Eddie   Dowling   , 

Junior    Coghlan 

Jack   Oakie    

William    Powell    


23 


.5940.... 66... July    12 


.Aug 6560.... 65...  May  31 


tIGrumpy   (A.   T.) 

t§Heads    Up    (A.    T.) 

•jlHonoymoon    Lane    (A.    T.) . . . 
•tsHuckleberry     Finn     (A.    T.). 

•+§Kid    Boots    (A.    T.) 

"^Ladies'    Man    (A.    T.) 

t§Last    Company.    The    (A.T.). .  Veidt-Evans 
•fsLaughing    Lady,   The    (A. T.).  .Chatterton- Brook     ., 

•tILaughter    (A.    T.)     .  Nanoy  Carroll    

•t§Leave   It  to    Lester    (A.T.) 

*t§Let's    Go    Native    (A.T.) MacDnnald  Oakie 

*t§Little    Cafe,    The     (A.    T.)..  Maurice    Chevalier 

*t§Love     Waltz.     The     (A.T.) Harvey-Batten     

•t§Man    From   Wyoming    Gary    Cooper    July  12 

•■^Manslaughter     (A.     T.) Colbert-March     

•tJMerton   of    the   Talkies    (A.T.)  Jack    Oakle    

*t§Molinoft   (A.T.)    Charles    Rogers     

•fsMorocco   (A.   T.)    Cooper- Dietrich     

•■fsMonte     Carlo     (A.     T.) MacDonald-Buchanan     

•t§New     Morals     (A.     T.) Chatterton-Brook    

•tsQueen    High    (A.    T.) Ruggles-Rogers-Morgan     

•t§Right  to    Love,    The    (A.T.)..  Ruth  Chatterton   

•tfRodeo   Romance   (A.   T.) Arlen-Carroll     

•flRose  «f  the  Rancho   (A.  T.). .  Gary    Cooper    

•fsRoyal    Family,    The    (A.    T.) ..  Frederic    March    . 

•t§Scarab  Murder    Case    (A.    T.)   William     Powell     

•tsSea    God,    The    (A.    T.) Arlen-Wray      

•tfsilent    Enemy.    The    Indian    Cast    8000 88. ..May   17 

*  SSklppy    (A.    T.)    

•tfSpoller.    The    (A.    T.)    Gary   Cooper    

•tSStatlon  8-E-X   (A.  T.) Clara     Bow     

•fSTom    Sawyer    (A.    T.)    Jackie    Coogan    

•ISYeuth    (A.   T.) Hersholt- Wray     


SOUND  SHORTS 


Rel.  Date  Length 

DaJe 2  reels. . 


Reviewer 


.901 

1832 

1  reel 

1872 

Mar. 

2? 

1660 

Mar. 

22 

1850 

1381 

. . . .  Feb. 

15 

Title  Star 

ItSAccideots  Will   Happen   (A.T.)  Smith    and 
*t§Actlons     Speak     Louder     Than 

Words    Wm.   &   Joe    Mandel May      3 I  reel 

•tsArtist's  Reverie.  The   (A.T.)..  Ash- Washington      I  reel June     14 

•t§At    Home    (A.T.) Lulu     McConnell     I  reel 

*t§Barnacie      Bill,       the      Sailor 

(A.T.)     Talkartoon    I  reel 

•tSBearded  Lady   (A.  T.) Cnristie    Comedy    Mar.       I 1794 

"tfBedelia    Screen   Song   Jan.       4 604 

•t§Belle   of   the   Night Feb.      15 2  reels 

•tSChinatown    Fantasy.    A I   reel May  24 

•t§Chords   of    Memory May     10 I   reel 

•tsC»m»     Take     a     Trip     In     My 

Airship    Screen  Song    ...  ......    May    24 I   reel 

•t§Confounded    Interest    (A.T.) . ..  Haymond     &    Caverly 

MlDance,    You    Singers    (A.T.)..  Puck   &    White 

•tsDeep    "C"    Melodies Frances    Williams    Jan.      25 

•tfDesperate   Sam    Bert    Green    Mar.    29 

•tsDlzzy   Dishes    (A.T.) Talkartoon      

•tfDon't  Believe    It   (A.   T.) Christie    Comedy    Feb.      8 

•ffDown   With    Husbands    Arthur- Roach     Mar.      8.... 

•tsDuke  of  Dublin   (A.   T.) Christie    Comedy    Feb.       I 

•flFamlly    Next    Door.    The Charles    Ruggles      Jin.      II 

•tsFatal   Card.   The    (A.T.) W.    &    E.    Howard 

*t§ Feelin'   Blue   (A.T.) Ash- Washington     I  reel 

•tsFirebugs    Talkartoon     May     10 704 Apr.    19 

•t§Fit  to   Be  Tied   (A.T.) Burns    &    Allen I  reel 

*t§For    Love   »r    Meoev    i  a  t.)  ...  Christie    Comedy     Jan.       4 1870 

•t§Food   for   Thought    (A.T.) Allen    &     Canfleld I  reel    

MSGetting   a   Break   Block    &    Sully May    17 1  reel June   28 

•tsGettlng  a  Ticket   Eddie    Cantor    Mar.    Z2 948 i-eo.    i  ■> 

•t§Glow  Worm.  The   (A.T.) Screen    Song    Aug.    23 564 July    19 

•fsSrand    Uproar    (A.T.) Talkartoon      I  reel 

•tlHelping    Hand,    The    (A.T.) ..  Solly    Ward    I  reel 

•t§He   Was   Her   Man    (A.T.) Gllda    Gray    2  reels 

*t§H is    Honor,    the    Mayor Christie    Comedy    Mar.    22 1665 July    5 

M§Hot   Dog    Talkartoon     Mar.    29 I   reel 

'tSHot    Time    In    the    Old    Town 

Tonight,   A    (A.T.) Screen   Song    I  reel July     5 

*T|I    Came    First   Merman   Tlmberg    Apr.     12..       814      

*t|l  m  a   Wild  Woman   (A.T.)...  Boydell-Ash     I  reel 

tll'm    Afraid   to   Come    Heme    In 

the    Dark    .......... .Screen  Song   Feb.       I 651 Jan.    25 

•t§ I  m    Forever    Blowing    Bubbles.  Screen    Song    Mar.     15 I   reel 

*t!ln  the   Shade  of  the   Old   Apple 

,JrM    Screen   Sono      Jan.      18...    752      

.^Insurance     Eddie    Cantor    I     reel June    28 

t§  Introduction     of     Mrs.      Gibbs 

(A.T.)      Lulu     McConnell     

•t§Jazz  Preferred   (A.T.) Zelaya      I  reel July     5 

•tfKandy    Kabaret   (A.T.) Children's      Ballet      I  reel    June  28 

.IS.      Pa'oma     ••. Screen    Song    Apr.     12 574 

*t§La   Schnapps.    Inc.    (A.T.) Smith    &    Dale    . 

•tJjLady,   You  Slay   Me   (A.T.)...  Perkins-Hillpot     I     reel       .      .'.' 

.Jan.       4.... 1870 


•tSLet   Me   Explain   (A.   T.)...'..  Christie    Comedy   7.  "7.". 

tJLovers'    Lane    (A.T.) Arthur    &     Morton    Havel. 

•tfMany    Moons    (A.T.) I  reel 

.I.§MfelJ   Mr'    MMk'   The    (A.T.).  Jimmy    Barry .'.'.7.7.7.7.7.7. 1  reel'.' 

T|Mllllon    Me's,    A Lee    Morse    Apr.     26 964.. 

t|Moon   Bride's    Wedding.    The.U.     S.     Indian     Band Feb.     22..       967   . 

•♦SMountaln    Melodies    Jan       II  994 

*t§My   Gal   Sal    (A.T.) Screen    Song     \ i  reel 

^Neighborly    Neighbors    (A.T. ).  Lulu    McConnell    2     reels 

tfOle    Man    Whoopee    (A.T.) Art    Frank    I  reel . 

T§Paramount    Acts    I  reel 

t|Paramount     Comedies      2  reels 

TsParamount    Pictorials     

t§Paramount    Screen    Songs I  reel 

•ItParamount    Sound     News I  reel 

^Paramount     Talkartoons     '  |  ree| ' 

•'^Prisoner's   Song.    The Screen     Song      Mar.    "l  738 

««2adl.".,"l',,   ,.  Talkartoon     Feb.     15.. 7.   737.. 

•t§  Resolutions    (A.T.) Billy    H"uso    

.JlcU,5e'u,T.hB     M_V,-i Jlmny    BarrY    June    2I....I   reel. 

•  Ill  „iX'L    B?"aa« Mar.      8 9H7.. 

t§Scrapplly  Marred   (A.  T.) ....  Christie    Comedy    Feb.     22... .1834.. 

•III!  ""'J,'*.  P-*,U  Green....         F»7enda  Jan.      18....  1747 

TSStory    Book  Parade.  The  (A.T.)  Children's    Ballet     I  reel.. 

•  «t-T*».  S"-  Jhe    (A-T.).    .Christie   Comedy    Mar.      15... .  1760     ... 

•VaVii"    Rls8s'   The    '«"■«     '«••••'  >*•' 

•  ♦It       >-\L-l Ormonde    Sisters    June    28. ...I   reel 

^Twentieth    Amendment,    The    (A.T.) 2  reels 

UlwUSt   ?'  . Lon"y    M"n *»'■  '»•••■'  reel    ....... 

•tiw..dy,'.usI,  ■.•■•.■; Bruce  Seenle  Apr.      5.... (reel F 

•ISv..*  w"  2    8,,ieh  - Feb-       8.  ...1022 

TSYes.   We   Have   No  Bananas...   Screen    Song     Apr.  26 I    reel M 


Feb.    15 


Jan 
Jan. 


'Means  synchronized   score. 


ay     24 

iMeans   sound   effects.    §Means   voice 
All-Talker.    P.T.  means  Part-Talker. 


PATHE 

FEATURES 


Length 
Feet.  .Mlns.  Reviewed 


Title  Star 

•t§Bachelor's  Secret,  A  (A.T.)  (F) .  Alan    Hale    june     21 

*t§Beyond     Victory     (A.T.) Boyd-Collyer    July      13 , 

•t§Big    Shot.    The    (A.   T.)    (F) June     29 

*t§Clothes    (A.    T.)    (F) Constance  Bennett   May       4 

•tSCrashing  Through    (A.  T.MF) .  Wm.     Boyd     June      8 

•t§Grand   Parade    (A.T.XD  &  F) .  Twelvetrees-Stott    Feb.      2 7607 84. ..Nov.    IS 

•t§Hot  and  Bothered  (A.  T.)  (F)..  Eddie   Quillan   Aug.     24 

*t§Officer    O'Brien    (A.T.)     (F)..  William    Boyd     Feb.     23 6740 73.  ..Nov.  30 

•tSNeghgee    (A.   T.)    (F) Ina   Claire    May     25 

•tsPalnted   Desert  (A.   T.)    (F)..  William    Boyd    May      II 

*t§Parachute    (A.   T.)    (F) Armstrong- Lombard     Uilv      19...  

•t§Pardon    My    Gun    (A.T.) Starr-Duryea     June    29 5654 63. ..July    8 

*t§Play    Boy    (A.    T.)    (F) toaie   uuman    june     i4 

•tlSaratoga    (A.T.)    (F) Constance   Bennett    Julv       5 

•t§Swing    High    (A.T.)    Twelvetrees-Scott     June    18. ...7500 75 May    S 

*t§Treasure    Girl    (A.   T.)    (F) Aug.       3 

Coming  Feature  Attractions 

Title  Star  Rel  Date 

*t§Adam  and   Eve  (A.T.) Constance    Bennett    

*t§AII   the    Way    (A.T.) ..Constance    Bennett    

*t§Greater    Love,    The    (A.T.)  . . . .  Ann    Harding    

*t§Her    Man    (A.T.) Helen    Twelvetrees 


Length         Reviewed 


Harding-Astor-Horton 
Constance    Bennett 

Harry    Bannister    

William    Boyd     

Constance    Bennett 
Eddie     Quillan     


•t§Ho(iday     (A.T.) 

•tsln   Deep   (A.T.). 

•t§l    Take  This  Woman   (A.T.).. 

•t§Last    Frontier,    The(A    .T.)... 

•t§Lazy    Lady    (A.T.) 

MILooklng  for  Trouble   (A.T.). 

*t§Night   Work    (A.    T.) Eddie     ftuillan 

•tlNorth   of  the  Yukon    (A.T.) ...  William    Boyd     

•tlPrice  of  a  Party,  The  (A. T.).  Helen    Twelvetrees    

•tlRawhlde   (A.T.) William    Boyd    

•t§Romance    Harbor    (A.T.) 

*t§Slren    Song.    The    (A.T.) Mary    Lewis    

•t§Taking   the   Rap   (A.T.) Robert    Armstrong    

*t|This    Marriage    Business    (A.T.) 

•t§Up   and  At*  Em   (A.  T.)(F) 

•t§War  and   Woman   (A.  T.)(F) . .  Boyd-Harding. Armstrong 
•tlWoman    Afraid.  A    (A. T.MF) 


Not    Set 8870 97... June    14 


SOUND  SHORTS 

(Available   sound-on-Hlm   and   sound-on-dise) 

(Note:    Pathe    does    not    list   running    time    on    Shorts.      The    approximate    running    time 
In  the   important  series,  however,  follow: 

2    reel    comedies 

Pathe    Sound    News 

Pathe     Silent     News 

Pathe    Audio    Review 

Pathe   Review   

Aesop's     Fables     

Grantland    Rice    Sportllghts 

Talking    Topics    of    the    Day 


of    re*ii 

.28  ■!■. 
.  10  mln. 
.10  on. 
.11  all. 

II  nun. 
.  8  ola. 

10  Bin. 
.  7  aila. 


Title  Star  Rel   Date  Length  Reviewed 

•tSAII   Stuck   Up   (A.T.) MeNaughton-Knapp    Jan.       19 2  reels Feb.      I 

♦t§America     or     Bust     (A.T.) Daphne    Pollard    2  reels June  21 

•t§Beauty     Spot,     The     (A.T.) . . .  Oawson-Camey     Mar.     30 2  reels Mar.  22 

•t§Blg    Hearted    (A.T.) Harry    Gribbon     2   reels June    28 

*t§Blg   Tap   Champions    (A.T.) . .  .Sportllght    Mar.     23 I    reel 

*t>)B»ws    and     Arrows Sportllght      Jan.       12 I   reel Jan.    II 

•t§Bugvllle    Romance    (A.T.) Aesop    Fables    I   reel June  21 

•t§Campus   Favorites   (A.  T.) I    reel July   8 

•f§Carnival    Revue    (A.    T.) Hiath-Hughes    2  reels July    19 

•tSChamnion     Makers     (AT.)      ..Soortlight      I     reel June     21 

•t§Chfld    Life    of    India    (/.T.)  ..Vagabond    Adv.    Series I     reel July  12 

•t 9 Chills  ana   Fever   va.T.) bheun-Knapp     npr.     27. . .  .2  recis 

•t§Clothes  Make  the  Man  (A.T.) Fob.      16 2  reels 

*t§Cover    Charge    (A.T.) Topics   of  the    Day    Feb.      29 I  reeJ Feb.   15 

*t§Crosby's    Corners    (A.T.) Reg.     Merville     Feb.       23 2  reels Feb.    15 

•tlDarktown     Follies     (A.T.) Buck    &.    Bubbles Mar.       2. 

•sTDeep    South     (A.     T.) Song     Sketch     Apr.    20.. 

•t§Dlxk     Days     (A.T.) Aesop    Fables    Mar.      30. 

•tlDogglng    It    (A.T.) Sportllght     Mar.        9. 

•tiOoing    Phil   a    Favar    (A.  T.) . .  Mackenzie    Ward  Feb.       16. 


. /agabond    Adv.    Series I  reel. 


MSDrums  of   Fear  (A.T.) . 

•t§Falrway     Favorites     (A.T.) Soortlight    May  4. 

•tjFellne     Fighter     (A.T.) Sportllght     Feb.  9. 

•  t»r  iffy  M  iles'rom  Broadway  (A.T. ).  Watson-  Merville      Mar.  16. . 

•tSFIsh.    Fowl   &   F»n   (A.T.)....»p«rtlloht    Apr.  20.. 

•t§Foo(ish      Follies      (A.T.) Aesop     Fable     Mar.  16. 

•tlGlacler's  Secret,  The   (A.  T.).  Vagabond    Adv.    Series    May  19. 

*t§Golden    Pagoda.    The    (A.T.) ..  Vagabond     Adventure    Series.  May  5. 

•f Good  Old  School   Dayt  (A.T.).. Aesop     Fable     Mar.  2. 

•f§Happy    Golf    (A.T.) Spartllght    Jan.  26 


.2  reels Feb.  22 

I    reel June    28 

. . I  reel 

.  I   reel Mar.    15 

.2  reels Feb.     t 


June  28 


Keefe-Rico     2  reels. 


reel. 

..I   reel Feb.     8 

.  .2  reeJs 

.  .1  reel 

..I   reel Mar.    8 

...I   reel May  31 

..I  reel Apr.    i 

. .  I  reel Mar.    8 

.1  reel Jan.    25 


.May  81 


I  reel May     S 

2  reels Jan.      4 

2  reels 

2  reels Mar.      I 

2  reels Feb.      S 

1  reel Feb.     22 

2  reels 


lt§Hearts  and    Hoofs    (A.T.) 

•t§Haunted    Ship     (A.T.) Aesop    Fable    April     27. 

•tSHer    Hired    Husband  (A.T.) ...  Noel   Frances  Jan.      12.. 

•t§Hlgh    and    Dizzy Geo.    LeMaire    Mar.    S8.. 

*t§H  Is     Birthday    Suit    (A.T.) . .  .Herman-Greon    Mar.       9.. 

•t§High   Toned    (A.T.) "Buck    &    Bubbles" Feb.      9.. 

•t§Home,    Swaet   Horn*    (A.T.)...  Topics   of   the    Day    Mar.     23.. 

•K)Honest    Crooks    (A.T.) "Buck    &    Bubbles" Mar.     23.. 

•tSHooked   (A.T.)    Sportllght     I   reel 

•'5in   the   Park    (A.T.) Topics   of   the    Day Jan.       28 I  reel Jan.    18 

♦tllron    Man.    The    (A.T.) "Aesop   Fablaa"    Jan.       19 I  real Jan.    18 

•|§Jungle  Jazz   (A.T) Aseop   Fable   I   reel July    19 

•t§Lalr    of    Chang-How    (A.T.) ..  Vagabond   Adv.    Series 2  reels June    7 

•♦Si  nve's     Memories     (A.T  )  Song    Sketch    Feb.      16 I   reel 

*t§Mlnd      Your      Own      Business 

(A.    T.)     2  reels July    12 

ItSMusical     Beauty    Shop     (A.T.) 2  reels June     7 

ItlNoah    Knew    His   Ark    (A.T.) I  reel June    7 

•t§On    the    Air    (A.T.) Toplet   of   the    Day Jan.       12 I   reel Jan.    II 

*t§Oom    Pah    Pah    (A.T.) Aesop     Fable     May     II I  reel June      7 

•tIPathe  Audio   Review   (A. T.). ..  Released   Every  Week I  reel 

•tlPathe    Sound    News  ...Released    Twice    Every    Week I  reel      

•fSPerfect    Match.    The    (A.T.) ...  Butler  Mayo       Apr.         6 2  reels Apr.     5 

*t§Pick    'Em    Young    (A.T) Agnew-Geraghty     May        4. ...2  reels May   10 

•§tRanchhouse    Blues    (A.T.)    May      17 

•t§Red    Heads    (A.T.)    Nat   Carr    2  reels May  24 

•t§Rich    Uncles    (A.T.) Richard    Carle     May       II I   reel May     3 

•t§Rlde   'Em   Cowboy    White-Carney     April     13 2  reels Apr.     5 

•t§ Romeo     Robin,    A I  reel June  28 

*t§Royal    Flush.    A    (A.T.) 2  reels 

•♦(Rubevllle    Nla>t    ri..»    (A.T.).H.    B.     Watioa  Jan.       26 2  reels Nov.   18 

*t§Sacred    Fires    (A.T.) Vagabond    Adv.    Series 

II 
8 
19 
15 

in 
12 

15 
7 
3 


5.  . 


2. 
20. 
16. 

2. 

8. 
23. 


.  .2  reel Jan. 

.  I   reel Feb. 

.2  reels Apr. 

.  I    reel Feb. 

.  I   reel May 

.  I  reel Apr. 

reel Feb. 


•t§Shlp    Ahoy    (A.T.) Aesop    Fable     Jan. 

•tlSinging    Saps    (A.T.) Aesoos    Fables        Feb. 

•t§Slxteen    Sweeties    (A.T.) iVhite-McNaughten    Apr. 

•tSSky    Skippers    (A.T.) Aesop    Fahles      Feb. 

•t§Songs    of    Mother Song   Sketch    Feb. 

•t§SpJlls  and  Thrills   (A.T.) Sportllght     Apr. 

•tSSDlashing    Through    (A.T.)..     Sportllght    Feb. 

•§tSporting   Brothers   (A.T.)    I    reel June 

•ItStreets   of    Mystery    (A.T.)     ..Vagabond     Adventure     Series. June        2. . . .  I   reel May 

*t5Swell    People    (A.T.) Marcia    Manning    

*t§Temple    of    Silence    (A.T.) ....  Vagabond    Ad.    Series I    reel July    19 

•tSTIght    Squeeze    (A.T.) LeMaire      Feb.        2 2  reels Nov.  23 

•tSTrumooteer.   The   (A.T.)......  Song  sketch    Jan.       19...  I  reel 

•tSTrylno    Them    Out    (AT) 2  reels June     7 

*t§Two    Fresh    Eggs    (A.T.) St.   John-Aubrey   2    reels July    5 

'invoice    oi    tne    aea    (A.T.) Sitng    Sketch    May         4. ...I   reel May     3 

•t§Western     Whoonee     (A.T.)..    .Anson   Fables    Apr       13 I   reel Apr.    19 

•t§What.    Ne    Bait!    (A.T.) Taplea  af  the   Day Mar.       9. ...I  reel 


RKO 

FEATURES 


Length 


Title  <5ta'  Feet      Mint.  Reviewed 

•tSAIias    French    Gertie    (A.T.) . .  .Danlels-Lvon    Apr.     20...   6202   .      65..    Anr.    in 

•♦SBeau    Bandit    (A.D.)    Naoel-Kenvon  Mar.     2 6169 69. ..June    21 

•t§Case   of   Sergeant    Grlteha Morris-Compson-Hersholt  Feb.     23 8191 92. ..Mar.    8 

(including    dialoque    and    incidental   songs).  A.T.    after    title    means 
D  means  disc.    F  means  sound-on-film. 


74 


Motion    P  i  c  t  u  r  c    N  etv  s 


July  19,   193  0 


•fSCuckoos.    The    (A.T.) 

•tIFall    Guy.    The    (A.T.) 

•t§Framea    (A.T.) 

•t§Glrl   of    Pert   (A.T.) 

•t§He    Knew   Women   (A.T.) 

•>SMIt   the    Oeek    (A.T> 

*t§lmlde    the    Line*    (A.T.) 

•TSLovo    Comes    Along    (A. I. J.... 

•tsLovin'    the   Ladies 

•t§Midnlght  Mystery.  The  (A.T.) 
*t§Runaway   Bride.   The    (A   .T.). 

•TSSeecnd    Wile    (A.T.) 

~t5Sev«n  Keys  to  Btldoite  'A  T.) 
•t§She's  My  Weakness  (A.T.).. 
•f§Shooting     Straight     (A.T.) 


Wheeler- Woolsey    May 

Mullhall-Clarke-Sparkt    June 

Brent-Toomey      Mar. 

Sally  O'Nell    Feb. 

Sherman- Joyce     May 

nakle-  Walker    fen 

Compson- Forbes    July 

Daniels- Hughes     jan. 

Rlehard    Dix    Apr. 

Compson-Trevor     June 

Astor- Hughes    May 

Lee-Carr-Nagel    Fob. 

Rlehard    Dli        Jan. 

Carol-Lake-Bunce      Aug. 

Richard    Dix    July 


.8100. ...90. 

.6175. ...65. 

.6136 68. 

..6174 60 

.  8319 70. 

.9327.       85 


.7UJO 

..6138. 
.6463. 
.6234. 
.6058. 
.6579. 
.  not  set. 
.5800. ...65. 


.  .70. 
.  68. 
..72. 
..69. 
..60. 
.70 


..Apr.  5 
..May  31 
..Feb.  15 
..Jan.  4 
..Apr.  2C 
0«.  9< 
..July  12 
.  .Uoi.  2 1 
..Feb.  22 
..May  31 
..May  74 
..Feb.  15 
.Jan.  i 
.June  28 
.July    12 


*t£Juno     and 

*1  SLddiei 


Coming  Feature  Attractions 


Title 


Star 


Length 
Feet. .  Mins.  Reviewed 


*t§Babes    in    Toyland    (A.T.) Special    Cast     

*t§Bunker    Bean    (A.    T.)     

•t§Check    and     Double     Check 

(A.T.)     Amos    'n'    Andy 

•t§Cimarron   (A.T.)    Richard    Dix    , 

•fJConsplracy,  The  (A.T.) Love-Trevor-Sparks 

•TsOlxlani     Bebe  Daniels 

•t§Escape    (A.    T.)     

•t§Half  Shot  at  Sunrise  (A.  T.) .  Wheeler- Woolsey    . 
*t§Heart  of  the  Rockies  (A.  T.) .  Marshall-Daniels    .. 

•fSHIgh    River    

'tSHunted 


•tllron    Trail,    The    (A.    T.) 

'tILadies    ot    the    Past Betty    Compson     

•t§Lawtul    Larceny    (A.    T.)    Daniels-Sherman Aug. 

•tSLeathernecking     (A.    T.)     Foy,      Jr. -Rubin 

•t §Old    Accordion    Man.    The 

(A.    T.)     Joseph     Cawthorn     

•tSPerfect    Alibi.    The    (A.    T.) 

•flRecord  Run  (A.T.) Wolhelm-Armstrong-Arthur     

•fSSensation    (A.T.) 

•t§She's    My    Weakness    (A.T.) ..  Lake-Carroll 


.67. ..July    19 


•tSSIIver    Horde    (A.    T.)     Brent- Wolhelm 

•tSUp 


Jpperworld    (A.T.) 


SOUND  SHORTS 


Title 
*t§Age  ol  Innocence,  The(A.T.IF) 
•tSBefore    Breakfast    (A.T.)(F).. 

•t§Bobbed    Wire    (A.    T.)    

•tSBrldegroom,  The  IA.T.KF).. 
•tsBroken  Wedding  Bells  (A.T.). 
•tICampus    Sweethearts     (A.     T.) 

'tfCash    and    Marry    (A.T.) 

•t§Dear   Slayer    (A.T.) 

•^Eventually  But  Not  New  (A. 
•fSFalr  Deceiver.  The  (A.  T.) 
•♦SGeneral   Ginshurg   'A.T.)    (F) 

•fSGoll    Specialist.    The 

•Tsiiunboat  Glnsbun  (A.T.)  (F). 
•t§Guesi.  The  (A.  T.)  (F&D).. 
•♦SHot    Rrldoo    (A.    T.)     (F&D).. 

*t§Humanettes     

•tSJaza  (A.T.)  (F) 
•»§Land  of  the  Sky  Blue  Daughters 
•flLost  and  Foundered  (A.  T.) 
•t§Magnate.  The  (A.  T.)  (F&D). 
•t§Men  Without  Skirts  (A.T.).. 
•ffMickey's  Champs  (A.  T.) 
•tlMlckey's  Luck  (A.  T.) 
•(JMickey's  Master  Mind  (A.  T.) 
MfMlckey's  Merry  Men  (A.  T.) 
"tfMiekey's  Strategy  (A.  T.) 
•tSMickey'S  Winners  (A.  T.) 
•t§Mickey  the  Romeo  (A.  T.) 
•'.Mickey    the    Whirlwind    (A.T.) 

•♦« Mickey    the    Warrior 

•fSMuseum.    The    

•tIMuslcal    Moments    (A.   T.) 

•§tOff   to    Peoria    (A.T.) 

•t§Old  Bill's  Christmas  (A.T.) . 
•t§Old  Vamps  for  New  (A.  T.).. 
•'SPalnnksi     rivinn     <5rtiO";     (A.T.) 

*t§Peep   on   the    Deep,   A 

"TsSetting,    Son,    1  lie    (A.I.) 

•t|8leepino     Cutles     (A.T.) 

•tlSong    and    the    Sergeant,    The 

(A.T.)      

•t§Strange     Interview.     The 

(A.T.)     (F) 

•t§While  Auto  Walts  (A.T.HF). 
•tsWho's   Got   the   Body    (A.T.).. 


Star  Rel.  Date 

Paula  Trueman    ...Jan.       5. 

Mar.      9. 

Dane- Arthur     

Mare    Connelly    Feb.       2. 

Dane- Arthur    

(F&D)     Mar.      9. 

Vaughn-Cooke-Sargeit     Mar.     16. 

Vaughn-Cooke     Mar.      2. 

T.)    (F&D)    Vaughn-Cooke..  Apr.    13. 

(F&D)      Jan.       6. 

N«t   Carr  Apr.     13 

W.    C.    Fields 

Nat    Carr    Jan.     12. 

Marc    Connelly    May     25. 

May     II. 

Benny   Rubin    

Uukr  Ellington  &  Orchestra  reb.  9 
Vaughn-Cooke      Mar.     30 

(F&D)    ..Vaughn-Cooke   ..  Jan.     19. 

Marc    Connelly    Mar.    30. 

Dane-Arthur      

(F&D)    Mickey   Yule Feb.      2. 

(F&D)    Mickey   Yule Mar.    30. 

(F&D)    Mickey    Yule Mar.      2. 

(F&D)    Mickey    Yule July     20. 

(F&D)    Mickey    Yule Jan.       5. 

(F&D)    Mickey    Yule Aug. 


Length 
.  I  reel . . . 
.2  reels. . 


(F&D)    Mickey   Yule June    22. 

(F&D)    Mickey   Yule Apr.     27. 

Mickey    Yule    May     25. 

Toby  the  Pun 

Felix    Fernando    Orch 

Nick   &    Tony    July     13. 

Feb.      9. 

Vaughn-Cooka    Feb.      2 . 

June    22. 

Clark    &    McCullough 

vdugno-i^ooKe    Feb.      16. 

Alberta     Vaughn     Jan.      5. 


. . I  reel 

_. June  21 

.  .2  reels 

.  .2  reels 

..2  reels Feb.  22 

.2  reels Apr.     19 

. .  I  reel 

2  reels 

.2    reels July    5 

.2  reels Nov.     9 

. .  I   reel 

.    2    reels 

.1    reel July    5 

. .  I  reel 

.  .2  reels 

.  .2  reels 

.    I   reel 

.2    reels July    5 

.  .2  reels 

.  .2  reels Apr.   12 

.  .2  reels 

.  .2  reels 

.  .2  reels 

.  .2  reels 

.  .2  reels 

.  .2  reels 

.  .2  reels 

..I  reel May  24 

. .  |  reel June   14 

.  .2  reels June   14 

.    2  reels Dee.      14 

..Zreels Jan.    25 

I   reel     , 

.2    reels July    5 

.   2  reels Feb.     b 

.    2  reels Dee.     *' 


May      II 2  reels. 


Sherwln-Knowles 
Nick   &  Tony ".'.' 


..I  reel 

.2  reels. ...... .May  24 


SON  U- ART-WORLD  WIDE 


Length 
Title  Star  Rel.  Date  Feet.  .M Ins.  Reviewed 

•TSBIg    Fight.   The   (A.T.) Wllllams-Lane     Sept.      1. . .  .5850. ..  .65. .  .Apr.   19 

•t§Cock   0'   the   Walk   (A.T.) J.    Schlldkraut-Loy    May      15. ..  .7200...  .80. .  .Apr.    19 

•ItDude    Wrangler,    The    (A.T.) .  Duryea-Basauette     June     6200 68. ..May  24 

•UFIghtlng    For   the    Fatherland Apr 

•t§Hello     Sister     (A.     T.) L.    Hughes-Borden    Feb 9500. ..100. ..Apr.     5 

•t§Once    a   Gentleman    (A.T.) Horton-Wllson     Aug June   21 

•tfReno     (A.T.) Roland-Thomson-Love     

•fSSembraj   de   Gloria    (Spanish) .  Special    Cast     Feb 9500. ..  100. .  Feb      22 

•tfWhat   a    Man    (A.T.) Denny-Segar     Apr.       I 7000 79...Mar.29 


STATE  RIGHTS 


FEATURES 


Title 


Star 


•t? Across   the   World    (AD)     Marlin- Johnson 
•t§A(ter    the    Verdict    (A.T.)  Tschechowa-Ward 

Asphalt     Froelleh-Amann 

•t^Because   I   Love  You   Mady  Christians   .. 

•HBevond   the    Rio    Grande   (A.T.)    Jack    Perrln., 
•t§Bottom   of   the    World 

••►Rrld.    68    (P.T.) Veirtt-  Brink  

*t§Brlght     Eyes     Balfour-Trevor 

•tSBurning    Heart,    The    Christians-Froellch 

•UCall       of       Cirrus       (A.T.) 

(  D  F  )  Bushman   Clayton    . 

Caught  in   Berlin   Underworld.  Fritz    Kastner 

rh.«.      Pl.v.r,      The l«hinn».PI""'">-H 

<t Civilization     H  ickman-Markey     . 

Ms-Clancy      in      Wall      Streri 

(A.T.)      Wurray-Llttlefleld    . 

•tscn.Ontlmi<ts  Speaial    cast      .    ... 

MJDanqer   Man.   The   (P.T.).Chas.     Hutchinson 
•tfrtnrlconed    Skies    (A.T.)    .    Brentwood- MacDona 

•t§Drllters     

MjEocaped   trom    Dartmoor       Barlng-Hennlno 

Farmer'*    Wile Thomas-Hall- Davis 

•tIFIrebrand    Jordan     Lane     Chandler 

Figaro      

•HHeart's        Melody        (A.        T  1 

(F&D)     .    Fritsch-Parlo    ..     . 

Her   Unborn   Child   (F&D)      Snerlnl     Cast   .... 

Hunted    Men    Bob  Steele   

•tjtmmortal    Vagabond  (A.T.I  Hald-  Froellch 
In   the   South   Seas   with    Mr.   and   Mrs.    Plnchot.  . 

'tlngagl    African   Hunt    

Jade    Casket.    The      French     Cast   . 


Dlst'r  Length 

FOet       Mlns.  Revlewen 

Talk.   Pie.   Eples.  .Not  set  8860 98... Jan.    25 

.Int.     Photoplay.  .Jan.     I.. 8900 73.. June     21 

.Allied     Film.  Mar.    15...   8  reels.  .85...  May    10 
.  .Amer.  Gen.  Film     Jan.  24  9000. ..  100. .  Feb        8 

.  Bio  4 Apr.   15   5400 60. .Juno     7 

.Talk.    Pic    Epics    July    19 

Amer.    Anglo    ....Anr.    8  ... 
.New    Era    July     10.6800 

Harold   Auten May    10  8372.. 

.Burr    Jan.     155466 61. .Jan.      18 

Feb.     15 

llniKimi  Pi-t.  

.Amer.    Trad.    Assn 


.  lOn.  .Anr 

..76. ..July    5 
.88...  May     24 


Aristocrat    Mar.    157127. 

New    Era    Feb.    e 

Cosmos May    2'  6516 

IdBlltmnro     Prod Jan.  .5400. 

Harold     Auten 

Harold   Auten... Apr.   II   7529. 

\lhed    Jan.    4    6845. 

Big    4 

Franco-American   Not  Set  6360 


Ula    Film     

Windsor   Jan      in  7»50<». 

Syndicate    Apr.   4853 

..Ula     Film     

..Talk.  Plct.  Eolcs.Seot.  I   5518 

Congo  Plct.  Ltd.     Apr.  137776.. 
Cosmos 5800 . 


Mar.       I 

.Feb  72 
.82...  May  24 
.60  Dee.  M 
...40. .July  5 
.70..  Apr.  19 
.76     Jan.      18 


.71. Dee. 


"May 

q'l 

.86 

Apr. 

26. 

.      64 

the     Paycock    (A.T.)  Sara    Allgood  Harold     Auten. .  .June  27.  9100 

Love     (A.T.)  Day- Walker Chesterfield    ....May     176095 69 


•♦SLast   Danco,   The    (A.T.) ..  Reynolds-  RobarrU  Audible     Mar.    8  5825. 

*t§Lost    Gods    (A.T.) Talk  Pic.  Epics...  Sept.     I 4800.. 

Losi     Patrol fro    ratria    ...not     aet.oiuu. 

*t§t-ove  at   First  Slght(  A.T.)  Keener-  Fester    ....      Chesterneld Feb.     15  6039. 

Mystery   at   the    Villa    Rose. .  Trevor-Baring       Harold    Auten. .May    31   9000.. 

•tSOverland    Bound    (A.T.) . .  Perrln-Ray     Haytone     ...Apr.     15 5040., 

•fsParting    ol    the    Trails Bob    Custer     Syndicate    ..Mar.       I 4700. 

Passion    Song,    The Olmsted-N.      Beery..  Excellent    5080. 


..65. 
.53. 


.Apr. 


.5400. 
..5200. 


..68. 
.100 
..56. 
..52 
..56 
..60 
..58 


July  5 

May  3 

Mar.  ?o. 

..July  12 

. .  Uti.      i\ 

.Feb.      I 

mlns. 

.Mar.  29 
.Mar.  29 


Jan.  15*743.... 64.. Jan.  18 
.July  5 
.Dec       7 


Peacock    Fan    The Dorothy     Dwaa Chesterfield 

Poor     Millionaire     Talmadge- Howard      .  Blltmore 

Porl    Special  Cast  Ufa    Films 

•TSRampant      Age      (A.T.) 

(D.F.)     Murray- Kennedy     ...Continental 

*t§Rldin'     Law     Perrin-Canutt    Big   4    Mayl25600 62 

Sea     Fury Mildred      Harris Tom  White Not  Set  5200. ..   58 

*t§Secret  of  the  Pueblo   Big   4    Juae  15 

Smoke    Bellow     Conway    Tearle First     Division     6605 73. 

South    of    Panama  Carmellta   Geraghty. .  Chesterfield    6300 70. 

Stampede    Native    Cast    Harold    Auten. ..Apr.   M  7540 80. 

Strange    Case    of    District 

Attorney    "M"    Unusual  Photoplay  .Mar.  6800 

t§Take  the  Heir  (A.  D. )....  Edward  Horton   Big   4    Jan.   15.5700.  ...63. 

Three    Outcasts.     The Yakima     Canutt Waea     Mar.     7.  5  reels 

Thunder    God     Cornelius      Keefe Crescent      5917.. 

Western    Honor    Bob  Steele   Syndicate.  .Mar 4849.. 

*t§West  of    Rockies    (A.T.) 

(D)         Art    Mix World     Art Jan.     18.8100.. 

•f§Whlte    Cargo    (A.T.) Special    Cast    Harold    Auten    

•tlWhite     Devil      (P.T.)      (F 

&    D)     Mosjukln-Dagover     ..UFA     Films 


.May    17 


..66. 
..50. 


May      S 

Mar.  22 
Jan.  25 
Oct.    If 

May  17 
Mar.'i 


Why   Cry  at   Parting Halm-Gralla    International    7000 78. .Feb.    22 

'tSWoman     Who     Was     Far- 
gotten    (A.D.)     Belle   Beiaett   State    Cinema Jan.      1.7560 65. .Jan.    25 

Wonderful    Lies   of    Nina 
Petrowna     Helm-Ward    ..Allied     Films. .May    SO.. 8  reels.  .80..  June     14 

*t§Would    You    Believe    It?..  Walter    Fordo    Big    4    Mar.    15. ..6    reels. .60 

*t§Y Iddlsh  Mama.  The  (A.T.)Mae    Simon    Judea  Films     4000 


Attractions 

Rel.  Date 
Liberty  Prod.  ... 
Big    4    


Continental     

Aff.    European 7  reels. 

Continental     

Majestic    , 


.Sept.    15. 


.  6  reels. . . 


Big    4 

Liberty   Prod. 


Majestic    

Aft.    European.... 
Liberty    Prod.    ... 

Liberty    Prod 

Liberty    Prod 

Pioneer    

Aff.    European 7  reels. 

Aff.    European 7  reels. 

Aff     European 6  reels. 

Majestic    

Aff.    European 6  reels. 


FitzPatrick    

Continental     

Allied     

Liberty    Prod 

Liberty    Prod 

Big  4   Aug.  kj 

Aft.    European 7  reels. 

Majestlo    


Continental 
Majestlo  . . 
Majestlo    .. 


Majestic    

Majestlo    

Continental     

Aff.    European 

Allied    

Talk.    Pict.    Epics 

Continental     

Liberty   Prod 


Coming  Feature 

Title  Star 

•t§Ape.   The    (A.T.)    

•t§Bar    L    Ranch Bill.    Jr.-Wales    .... 

*t§Body,   Soul   and    Dress 

fSBurned     tviOonce    (f-> 

Buying    a    Wife Special    Cast 

•tICIown.    The    (F)      

•§tComebaek.    The    (A.T.)    

*t§Dancing    Fathers    (A.T.) 

*t§Dangerous  Trails   

•flDavy   Jones    Locker   (A.T.) 

'tlDivorce       Question.       The 

(A.T.)     

Duty  to  be  Silent.         Maria  Albana    

*t§East    Lynne    (A.T.) 

*t§East    of    Asia     (A.T.) 

*t§Everybody's     Girl     (A.T.) 

Exodus  to  the  New  World,  The  Lyon- Provost     

Full     Dressed    Thieves Nils     Asther 

German     Underworld Special    Cast 

Great    Unknown.    The..  .John     Loder 

•ItHall    the    Woman    (A.T.) 

Her    Viennese    Lover Asther-Nolaa     

*t§ln     Oklahoma      (A.T.) 

"tSLady  of  the   Lake.  The..  Percy    Marmont    

•t§Life    For    Sale.     A     (F) 

Milak   of   the   Snowlands Special     Cast 

*t§Midnioht   Alarm.    The    (A.T.)      

*t§Mother's    Millions    (A.T.) 

*t§Night    Hawk.    The 

Our    Dally    Bread        ...  ..Mary     Nolan 

•tSPrlee    Mark.    The    (A.T.) 

*t§Red      Kisses     (A.T.) 

*t§Romantic    Scoundrel.     The     (A.T.)     

*t§Second    Honeymoon,    The   (F) 

•tSSentimenlal    Satan    (A.T.) 

•tSSmart    Women    (A.T.)..... 

*t§Thou    Shalt    Not    Squeal     (A.T.)      

•tIToday    (A.T.)     Nagel-Owen     

•t§Trap.   The    (A.T.) 

•t§Untorbldden   Sin.   The   (F) 

Unholy    Love         Wegener- Petrovltch. . 

When    Duty    Calls      Special    Cast 

Wild    Men    of    Kallharl Denver   African    Exp, 

•tsWorlrflv    Goods    (F)              Kirkwood-  Kennedy     . 
*t§Worst    Woman    in    Paris     (A.T.)      

SOUND  SHORTS 

Title  Star  Rel.  Date 

•t§ Anywhere    By    Air Visuagraph 

*t§At    the    Photographers 

(A.   T.)    (F) Harry    Delf    Elbee 

•t Beethoven    Fltzpatrick     

'♦Barn   Dane* Mlrkev  Mouse  Cartooe    •i»nrltv    Prod 

Besides   the    Western   Sea Castle     Film 

r:  Bring    On  the  Bride  (A.T.)  Ellbee  

*t§Broken    Doll.   The    (A.T.) .  Sadie   Banks    Judea    Films    

•tChaln   Gang.   The    Mickey  Mouse  Cartoon  Celebrity    Prod 

'tConquest  of  the  Cascades. .  .Educational     Gen.   Electric  Co 

•♦SDown     Hawaii     Way  Color     Novelty Castle  

*t§ Egypt.    Land    of    Pyramids FltzPatrlck     , 

•t§Fourth  of   July Fitzpatrick     

•t§Frlend    Husband    (A.T.) Burr     

•tOallnpino    Gauche    Mickey  Mouse  Cartoon  Celebrity    Prod..  ..Feb 

'tJungle     Rythra     Mickey  Mouse  CartoonCelebrlty    Prod 

•tJust    Mlrkey     Mickey  Mouse  Cartoon  Celebrity   Prod 

'§t Kiddle  Cabaret  Mayfalr   

•tKids    and    Pets Color    Novelty    Castle       

Lineoln'i    Birthday    FltzPatrlck    Feb.   12 

•lisrt     Franz    Music  Master  Series. Fitz    Patrick 

•t§Mai-Ko    Mashma-Lou     ... 

(A.T)      Harry    Feld    Judea    Films    

•t§Mawas    (P.T.)    Capital    Prod 

•»§Meet  the"  Family     (A.T.) 

(F)         Harry    Delt    Elbee 

•t Mickey's    Concert    Mickey  Mouse  Cartoon  Celebrity    Prod 

•tSMonkey    Squawks    (A.T.) .  Burr     

*t§Oh    Doctor    (A.T.) Special    Cast Judea     Films 

•»Plame    Crazy    Mickey  Mouse  Cartoon  Celebrity    Prod Jan. 

•tPlow  Boy   Mickey  Mouse  Cartoon  Celebrity    Prod 

MlShoemaker's    Romance 

(AT.)      Special    Cast Judea     Films 

•tIShould     I      Charles      Lawmer     ..Advance  Trailer   

••{Sinned.  Sealed  &  Delivered   (A.T.) Burr     

•tSSIxty  Minutes  From 

Broadway    Color   Novelty    Castle     

•HStyle  and   Class   ( A. T.).    .Marty  Barratz  Judea  Films   

•t§Summer      Harmonies Song    Cartoon    Bioohone     

•tTee    Time    Felix    the    Cat Copley     Films 

•Thought  for   Mother's  Day. .  Fltzpatrick     

Weshlnoton's     Birthday       Fltz    Patrick. ..  Fab.    22. 

•tfWhen   My    Dreams   Come 

True        Gene    &    Glenn Advance    Trailer 

•♦When  the  oafs  Away Mickey  Mouse  CartoonCelebrlty    Prod 

•tWIld    Waves     Mickey  Mouse  CartoonCelebrlty     Prod 


Length 


Length 
3    reels. 


Reviewed 
.May    17 


2  reels. 
I   reel . . 

I  r..l 

1  reel. 

2  reels. 
I   reel. 

.    reel. 


.Apr.     If 
.  Viov.' ' '  f 


I  reel 
I     reel. 


.Apr.      It 
June    21 


2  reels. . 
I  reel. . . 

1  reel . . . 
I     reel . . 

2  reels.. 
I  reel. . . 
350  feet. 
I  reel . . . 


.Jan.     II 
.Apr.'  16 


3'/j  reels. 


2  reels. . 
I     reel.. 


.Apr.       I 
..Juno     7 


1800  .. 
I  reel  . 
I    reel. 


lay     17 


2000 

1  reel   . . . 

...Oct. 

1 

1    reel 

.  .Aer. 

S 

1  reel 

...May 

IC 

350  feet 

1  reel 

...Apr. 

1 

1    reel... 

...Jan. 

II 

TIFFANY 

FEATURES 

(Available    sound-on-ftlm    and    sound-on-disc > 


Title  Star  Rel.  Date 

•tSBorder    Romance    <A     T.)    ...     armirn. Terry      May     18.. 

•SHIgh    Treason     (A.T.) Hume-Thomas      Mar.    25.., 

•t§Hot    Curves    (A.T.)     Rubin-Lease-Day     June     15.. 


Length 

Feet     Minv    Reviewed 

.5974 65    .    May  31 

.6'IO 69. .June      7 

.7893. ...88. ..July    12 


•  Means    synchronized    score.    fMenns    sound   effects     §Means    voice    (including    dialogue    and    incidental   songs).     A.T.    after    title    means 

All-Talker.    P.T.   means  Part-Talker.    D  means  disc.    F   means  sound-on-film. 


July  19,   19  3  0 


Motion    Picture    News 


73 


•♦Sjoornev'.    End    f  A.T.;    . .      ...  Colm     Clive     "ft^2?. 

♦fSJust    Like    Heaven    (A.    T.) July      14 

•t«Katnleen    Ma.ourneen    iA.I.i.O  Neu-Oiliii)  ...    luno 

".I"'  iu     (AT)  Hersnoli-Boaruman-Forbes         Mac 

•  Medidne    Man      Th.    (AT.).    Benry-Bronson    June 

--§New   Rainbow's    End    ( A.T.) . . .  Steele- Lorraine . ...    June 

•♦sp.rtv   airt    lAl.J Oou«    Fairbanks.    Jr Jan. 

Tsr.ru   ».  Reviewed  at  "Dangerous   Business"    Issue   Dee. 

♦tlPeaeock    Alley    (A.T.) Mae    Murray    

•tsxunnv   Skies      Benny     Rubin     

•  llweHheac I    (A.    T.) Gleason-Shlllina-Walker 

•tSTroopen    Three    (A.T.) Lease-Gulliver   


11416..  130       Apr. 


Coming  Feature   Attractions 


20. 


10. 

i 

21. 
10 

May  12 
Mar.  20 
Feb.    15. 


...5169.. 
blbj. 
.6211... 
. . .5916. . 
...6750. 
1929 

...6060. 
...6994. 
...7040. 
...7239.. 


69 
69... 
..58. 
..75. 

..67. 
..78. 
..78. 
..80.. 


Mai     • 
.June   21 
.July      5 
..Dec.  2. 

..Feb.  8 
..May  24 
..Apr.  21 
.Feb.    22 


Coming  Feature  Attractions 


Star 


Rel.  Date       Length 


•tICyelone    Hlekey    ........■■ 

•tsEiKhantloo.    Melody    (A.T.) ........ .-- 

•t§Feseinati»n    (A.T.) Mae    Murray 

•t§Headin'    North   (A.T.) Trem    Carr     . 

•t§Hlt    Last    Race    (A.T.) Garon- Barry 

'f§LlUI        * 

•tiLand  of'  Mitslnp,   Men   (A.T.).Trem    Can-    . 

'tiun    Over    Ladies 

MsLove.    Lite.    Laughter 

•tSLuxury    8lrl    

•tfMereea-Merle     .. ..... 

•tSMy    Brudder    8yl»est Leo    Carrlllo 

•fSOklahoma    Cyclone    (A.T.) Trem    Carr 

•tSPaper    Profits    

•tIParadlse  Island  (A.T.)... 
•tSRidin'  Fool.  The  (A.T.). 
•♦tSatlr  Stripe  ..  . .  _  ■ 
•t§So  This  Is  Mexico  (A.  T.) 
t'§Sunrise  Trail,  The  (A.T.) 
•t§Third    Alarm,    The    (A.T.) 

•♦tT«.-.-»n».     The 

*t!Under    Montana    Sklei Harlan- Gulliver 

•tsWhy     Marry     (A.T.) Hunter- Reynolds 


Harlan-Day    not   set 

Bob    Steele    


•  Armida    ... 
.Trem    Carr 


July      5 


Tit» 
•tSCossaek's     Bride.     The 
•tSEnchanted   Forest.  The  (A.T.) 

•t|ln   Old   Madrid 

•fiJungle   Drums    

•t§Melodie     

VSMInuette     

•flModern    Cinderella,    A 

•♦((Mountain    King.    The 

♦t§On  the   Plantation 

•tSPharoah's     Daughter 

•tlSacred     Hour.     The 

•flSong    of    India,    A 

•tSStatlon    S-T-A-R     

*t§Songs  My  Mother  Taught  Me.  . 

•tITales    ot    Araby 

•tlTemple    Bells    

•f§Vlennese    Melody    

•♦5 Vole*    ef    Hollywood 


SHORT  SUBJECTS 

Star  Rel.  Date  Length         Revlewe 

Color   Symphony    (reef Feb.     T. 

I  reel May    31 

Color    Symphony    I  reel 

.  Colortene     2  reel! Dee.     2t 

Color   Symphony    I  reel 

Color  Symphony      I  reel 

Color   Symphony    I  reel 

Color   Symphony    I  -eel   

Forbes    Randolph    Singers 2  reels May     10 

Color   Symphony    I  reel 

Color  Symphony    I  reel 

Color  Symphony    I  reel 

I  reel Dee.      J 

Color   Symphony    I  reel 

Color   Symphoiy    I  reel 

Color   Symphony    I  reel 

Color    Symphony    i  re*' 

Station    S-T-A-R    Series I  reel 


UNITED  ARTISTS 

FEATURES 

Title  Star  Rel.  Date 

•tSBad    One,    The    (A.    T.)     Del     Rio-Lowe     May  3.. 

*t§Be    Yourself     (A.T.)     (F) rannie    Briee    reb.  8.. 

MsHell    Harber    (A.T.) Velez-Hertholt        Mar.  22. 

•♦Uummox    (A.T.)    (F) Westover- Lyon  Ian.  18. 

•tSOne   Romantic   Night   A.   T.) .    Glsh-Nagel-La    Rocque    Apr.  12. 

•tlPuttln'    op   the    Rltz   (A.T.) ..  Harry    Richman    Mar.  I.. 

t§Raffles    (A.    T.) Ronald   Colman    July  26 


Length 
Feet  Mlns 
..  6673. 
..5977 
..8354 
..7533 
.  f><*2 
.8225. 
6509 


74. 
.77 
.  .84 
..84 
.  72. 
.88. 


Revlewen 
..Mar.  22 
..Feb.  I 
..Mar.  b 
..Feb.  15 
.  Mar.  •"> 
.Feb.    22 


COMING  ATTRACTIONS 


Rel     Date 


Length 
Feet     Mln. 


Reviewed 


Title  Star 

•"Abraham    Lincoln     (A.    Ti.      Walter    Huston     

*t§Bat  Whispers,    The    (A.T.) ...  Chester    Morris     Dec.     20 

•♦SCity    Lights    (F) Charlie     Chaplin  

*t|Du   Berry.   Woman  of   Passion  (A.     T.)     Norma    Talmadge       Nov.       8 

•§tLilll    (A.T.)     Evelyn    Laye    

•tIEyes    of    the    World     (A.T.) . .  MerkelHolland     Oct.      18 

•flForever    Yours    (A.T.)     Mary     Pickfor'd     Nov.     29 

•♦Hell's    Angela    (F) Lyon- Hall- Harlow     June     7 

•f§Lottery   Bride.   The    (A.T.) .    . .   MaDonaldGarrlck      Aug.     16 

•t§Reachlng   for  the   Moon   (A.T.)  8ebe    Daniels    

•tSSmllln'    Through    (A.T.) Joan  Bennett   

•t§Sons    0'    Guns    (A.T.) Al    Jolson    

*t§What    a     Widow    (A.T.)     Gloria      Swanson      

♦  «Whu.,oee    (A     T.) Eddie    Cantor  Sept.      7 8550 95. ..Iuly   J2 

SOUND  SHORTS 

Title  Star  Rel.  Date       Length 

tSGIorlous   Vamp Bobby    Watson    Jan.     25 952... 

•tlSecond    Hungarian    Rhapsody     May     24 ... 

•§tWizard's     Apprentice     Apr.    20 840.. 


Reviewed 
..Jan.     25 


Title 

Big    Timber    (Re-Issue)     

'tSBurning     Trail      (Reissue)... 
'tlCaptain   of   the   Guard    (A.T.) 

•t§Cllmax.  The   (A.   T.) 

•tSCohens  andtheKeltvs  InSeotland. 

•fSConcentratin'     Kid    (A.T.) 

•tlCzar  of   Broadway    lA.T.) 

•fsDames     Ahoy     (A.T.) 

ISDevll's    Pit.    The 

Reviewed  under  title  ef 
•t§Embarrasslno    Moments   (A.T) 

•tfFlghting    Legion.    The 

Flying    Hoofs     

MtHell't    Heroes     

•tSHIde-Out   (A.   T.) 

•tLucky    Larkln 

•♦•Mounted   Stranger.    Till 

•tlMountaln     Justice     

•HNIoht    Ride  

•tIParede  ot  the  West 

•tJRoarlnq     Ranch     (A.T.) 

•t§Song    of    Passion    (A.    T.) 

•tSSong  of  the  Caballero 

•tSSons   of   the   Saddle 

•t§Spurs    (A.T.)     

•tSStorm.    The    (A     T.) 

•tSTralllng   Trouble  .... 

•*§Trigger    Tricks     (AT.) 

•fSUndertow     . 

•HWhat  Men  Want 

•tWhlte   Hell  of   Pltz  Palo 

White   Outlaw.   The   (Reissue).. 
MSYoung    Desire     (A.T.) 


UNIVERSAL 

FEATURES 

Star  Rel.  Date 

William    Desmond    Mar 

Wm.     Desmond     July 

La    Plante-Boles     Apr. 

Crawford- Hershel'     Ian 


Length 
Feet     Mins. 

. .   4388 

...4223 

...7519. ...76. 


Sidney-Murray       Mar. 

Hoot   Gibson    July 

Wray-Compson-Harron    May 

Glenn   Tryen    Feb. 

Special     Cast  Mar. 

"Under  the  Southern  Cross"   In   April 

Reginald    Oenny    Feb.  2. 

Ken   Maynard    Apr.  6. 

jack    Hoxle              Feb.  2. 

Bicktord-  Hatton    Jan.  5. 

Murray-Crawford             ...          Mar.  30. 

Ken    Mavnard    Mar.  2. 

Hoot   Gibson    Feb.  16. 

Ken     Maynard     May  4.. 

Robinson-Kent    I..  Jan.  12 

Ken    Maynard    Jan.  19 

Hoot     Gibson     Apr.  27. 

John   Boles   *  "n  7I 

Ken    Maynard    June  29.. 

Ken    Mavnard    Aug.  3. 

Hoot    Gibson    Aug.  24. 

Special    Cast    . .« 

Hoot    Gibson    Mar.  23. 

Hoot   Gibson    June  I. 

Nolan-Ellis-Brown     '  '3 

All    Star      July  13.. 

Snecial    Cast    June  I., 

Jack    Hnxie    M~v  ->c; 

Mary    Nolan    June  8.. 


29 

20 
76. 

17. ...7600. ...82.. 
20. 
25 
9.. 
9 


..7314.. 
..5773... 
.  . 6268 . 
27.  1929 
..  .5230.. 
...6763.. 
..  1853.. 
...6148.. 
. . .5299.. 
. .  57R5  . 
..5784.. 
..6748... 
. . . 5609  . 
. . . 5«nn . . 
..    6094.. 


"I  .  . 
.66.. 
.69.. 
Issue 
.58. 
..75.. 
.  43 
..70. 
.50. 

.  64 
.  64. 
.75.. 
.62. 
.  65 
.67. 


Apr.     5 
Mar.    15 


i-r.   7S 
Feb.     8 


June  29 
Dec.  21 

.Dec.  21 
.Apr     19 

Mar.  2? 

Feb.  15 
Mar.   22 

Dee    23 

Feb         ' 

.May   21 


.6524.... 73... July      12 


-.5198.. 

..67. 

.Mar. 

29 

...5462. 

.57. 

.June 

21 

S'>25 

■i6 

Jan 

d 

.6011    . 

.67.. 

..7727.. 

..SO.. 

.May 

10 

4*1| 

..6529.. 

.7a.. 

.July 

12 

•tSAII    Quiet    en    Western    Front 

(A.    T.)     Wolhelm-Ayres-Wray    Apr.     26 

•fSBoudoir     Diplomat     (A.T.) 

•t§Bullet   Proof    (A.T.)    

•tSCohens    &.    Kelleys    In    Ireland   (A.T.)      

•t§East    is    West     (A.T.) Lupe    Velez    

*t§Flirt.   The    (A.T.)    Blenn    Tryen    

•t§Gypsy    Love    Song    (A.T.) Boles-Veloz-Loff     

•§tHunchback    of    Notre    Dame 


(A.T.) 


'SKing  of  jazz  Revue.  The  (A.T).  Whiteman't    Band    t    Special 

Cast     8724 97...  Apr.     i 

♦  ^Ladles   In   Love    (A.   T.) Mary    Nolan    

•fSLady    Surrenders,    The    (A.T.) ,  ,'.« 

•ts-Llttle    Aceldent    (A.T.) Fairbanks,    Jr.,    Page July  12 

*1§Love    Cavalier,    The    (A.T.)... Boles- Loff     

•St  Merry-Go-  Round     (A.T.)     Loff-Boles     

*T§Oregon    Trail    (A.T.)    

*t§Ourang     

•StOutside    the     Law     (A.T.) Nolan-Robinson     

*tS Resurrection    (A.T.)    Boles-Velez     

ItSSalnt    Johnson    (A.T.)     Ayres-Wray      

•tSSerub   Oak    (A.T.) Hoet    GJbson    

•tiSerenade    (A.T)    John    Boles    

•tSSIgnal    Tower    (A.T.) 

'♦SSinglng    Caballero    (A.T.) .      ..John    Boles    

i tlStrictly    Dishonorable    (A.T.).John    Boles    

-♦«Vlroln   of    Stamboul    (A.T.) 

•t§Week-End    Girl    Laura    La   Plante 


SHORT  SUBJECTS 


Title  Star  Rel. 

Alias   the    Bandit Bobbie    Nelson    May 

All    Wet    Sid  Saylor   

Anthony    &.    Cleopatra    (reissue) May 

badge    ot    Bravery      Ted    Canon    Feb. 

Battling    Kid.    The.. Bobbie    Nelson    June 

Beauty    Parade,    The Arthur   Lake    July 

Benjamin    Franklin    (Reissue) June 

Boundary    Line,    The    (Reissue) ..  Fred    Humes    July 

Close    Call     (Reissue) Edmund    Cobb     Aug. 

Columbus    &    Isabella    (reissue) June 

Crooked  Trails    Ted   Carson    ...May 

Crimson    Courage     Ted    Carton    Mar. 

Danger  Claim.   The         Bobble    Nelson    Mar. 

Fighting    Terror    (Reissue)     Billie    Sullivan     July 

French  Leave   Sid  Saylor   Mar. 

Follow   Me    Arthur    Lake    Apr. 

Foul    Ball    Sid  Saylor    Apr. 

Getting    the    Air        Arthur     Lake     Mar. 

Her     Bashful     Beau     Arthur    Lake     June 

His    Girl's    Wedding    Arthur    Lake     July 

bounty    Fair Oswald    Cartoon    Jan. 

Last  Stand   Bobbie    Nelson    Jan. 

Law   in  the   Saddle   Ted     Carson     Apr. 

Lightning    Rider,   The Ted    Carson    Aug. 

Lightning    Express    (Serial) Chandler-Lorraine    June 

Make    It    Snappv      Sid   Saylor    Feb. 

Man     Hunter,     The Ted    Carson    July 

Marter    oi    Policy Edwards       Jan. 

Milky     Way     (Reissue)      Charlie     Puffy     Mar. 

Omar    Khayam    (Reissue)    July 

■  m.     Wet    Night Roach-Edwards      Feb. 

Plane    Crazy    Sid   Saylor    July 

Peekaboo    Arthur    Lake    May 

Poney    Express    Kid.    The Edmund    Cobh    Aug. 

"•est  of   Honor Bobbie    Nelson    Feb. 

Prehistoric   Man   (Reissue)    Aug. 

r'ronto    Kid.    The    iReissue) Edmund   Cobb   Apr. 

Oueen    of    Roundup    (Reissue) Josie    Sedgwick    Mar 

Red  Coat's  Romance Ted   Carson    June 

Restless    Rest    (Re-Issue) Neely    Edwards    Mar. 

Room'    Venus  ..Josle   Sedgwick    Jan 

Should     Poker     Players     Marry?     June 

aids    Long    Count   Sid    Saylor    May 

Sitting    Pretty      Arthur    Lake    Jan. 

Six    Gun    Justice    Bobble    Nelson    Apr. 

Some    Show    Arthur    Lake    Apr. 

Step    Right    Up Sid    Saylor     May 

Son  of  Courage Bobbie    Nelson    July 

storm     King    IRe-lssue) Edmund    Cobb    Feb. 

Speak    Easy    (Reissue)    Charlie   Puffy    Apr. 

frail    of    the    Pack Ted   Carson   Jan. 

Under  the  White    Robe   (Re-Issue)  Neely    Edwards    May 

Way   of   the    West    (Reissue) Neely     Edwards     Feb. 

Why    Walt  Slim    Summervllle    Feb. 

Whip   Hand.   The   (Reissue) Billy    Sullivan    Mar. 

Wild    West    Wallop    (Reissue) ...  Edmund   Cobb    May 

William    Tell     Jjn. 

Wolfs    Fangs    Ted     Carsos     May 


Date         Length         Reviewed 

17 2  reels Apr.    19 

2  reels May  24 

26 I   reel 

8 2  reels Jan.     II 

.2  reels May  24 

.2  reels June    7 

. I  reel 

.2  reels 

.2  reels : 

. I  reel 

.2  reels Mar.  29 

.  .2  reels Feb.      I 

.  2  reel* Feb.    15 


14.. 

2.. 

23  .. 

5.. 

2.. 

9.. 

3.. 

8. 

22. 

19    . 

19   . 

30. 

16.. 

5. 

II.. 

23.. 

6.. 

25.. 

5. 

23.. 

2. 


10.  , 
21... 
24.  . 
9... 
21.. 
9.. 
22. 
4.... 
12... 

28.'. 

24.. 

18.. 

30.. 

28. 

15.. 

19. 

2. 

7.. 

12.. 

15.. 

7.. 

7.. 

12.. 

I.. 

10.. 

15.. 

24.. 

27    . 

31. 


.  2  reels Mar.      8 

.2  reels Apr.      i 

.2  reels 

.  .2  reels Feb.      I 

.   2  reels May      24 

.2    reels June    28 

.  I  reel Dee.       / 

.  2  reels Dee.     21 

.   2  reels Mar.     i 

.2  reels July    19 

.  10  episodes 

.2  reels  . .   Jan      |» 

..2    reels July    5 

.  i  reel      

I    reel    

.  I    reel 


2  reels June     7 

.  .i  reel* Apr.  28 

.2  reels July    19 

.  .2  reels Jan.    18 

.2  reels 

.2  reels 

.2  reels 

.  I  reel 

2    reels 

.  I    reel 

.2    reels Apr.    26 

.  2    reels Dec.    21 

.  .2  reels Mar.  15 

.   2  reels Mar.     I 

.  .2  reels Apr.   19 

.  .2  reels June  21 

2  reels 

.  I  reel 

.    2  reels Dee.      7 

.1   reel      

.  .2  reels 

. . I  reel 

. .2  reels 

.  .2  reels 

I  reel    

.  .2  reels' May     II 


SOUND  SHORTS 


Star 


Rel. 

Mar. 


Title 

•>t«nbl"    r>,7e 

*t§Big    Circus,    The    (Serial) Bushman.    Jr.-Vaughan     . 

•  i  jbowery   tlimboes    Oswald    Cartoon    Mar. 

'♦s  Broadway   Follies   Oswald    Cartoon    Mar. 

"SBrother  for   Sale    (A.   T.) Sunny   Jim    June 

•tSChlnese     Blues     (A.T.) Sporting    Youth    Mar. 

tSChrlstmas  Cheer   (A.  T.) Sunny  Jim    Feb. 

♦  Chile    Con    Carmen Oswald    Cartoon    Feb. 

•tSCold    Feet    Oswald    Cartoon    July 

Fanny  the   Mule   Cartoons 

•tSFellow    Students     Sid    Saylor    Apr. 

•♦srirehnros    'A      T.)  Archer. Dent     

ItSFootllght   Follies    (A.T.) Sporting    Youth    Feb. 

•UHalowe'en     Sporting    Youth    Apr. 

•t§Hash    Shop    ....Oswald    Cartoon    Apr. 

••■'Hell's    Heels    Oswald   Cartoon   June 

•  +  SH  is    Bachelor    Daddy Sunny   Jim    May 

•t§Hot    for    Hollywood Oswald  Cartoon   ..May 

•Hurdv    Gurdv  .Oswald  Cartoon    Jan. 

•t§lndians    Are    Coming    (A.T.) ..  McCoy-Roy     

•tSJade  Box.   The       Lorralne-Perrln    Mar. 

•t Kisses    and    r.uraes  Oswald    Cartoon     Feb. 

•fSLeather    Pushers    Series 

•f§Lightning    Express.    The 

(Serial)     Lorraine-Chandler    June 

•tSLIve    Ghosts    (F    i.    D) Ann     Christy Jan. 

•♦§Mush    Again     Sunnv    Jim         Apr. 

•t?My    Pal    Paul Oswald    Cartoon    June 

"♦^Neighbors  Sunny    Jim        Mar. 

•♦s Not   So  Quiet Oswald    Cartoon    July 

*t§Oswald    Cartoons     

•tsoutdoor  Snorts    Sid    Saylor    

•♦Prison    Panic    Oswald    Cartoon    Apr. 

•♦« Royal    Fourflush    Sporting    Youth     ceb. 

•i§fjrhoo1mates     Sporting    Youth    Apr. 

•nseelng    Stare      Sporting    Youth    Mar. 

•tSShe's   a    He    (A.T.) Sunny  Jim  

♦  tci«ws    Pest    Sunny  Jim    Feb. 

•f§Spooks    Oswald    Cartoon    July 

«i,.epierhase    (A.   T.)    Sporting    Youth    Jan. 

•t§Stop   That    Noise    Sunny    Jim    July 

•t§Strange  As   It   Seems   Novelties 

•f§Talklng    Newsreel 

.•Tarzan   the   Tiger    (Serial) Frank     Merrill     Dec. 

•♦STerry  of  the  Time!   (Serial)..  Howes-Thompson    Oec. 

•♦ST-jltl,   TroublM        ...  Mar. 

•tSTrampIng    Tramps    Oswald    Cartoon    Mar. 

•t|Up    and    Downstair* , Jan- 

•tSVernen't    Aun*.     Dent-Archer    Feb. 


Date 

3 


Length 
2  reels. . 


17.. 

3.. 

25.. 

31.. 


3. 
14. 
14. 

2. 
14    . 


7 
19 
2J 
31 


24.. 

17. 


2.  . 

20. 

21 

16. 

?n 

7.. 


.  I   reel Apr.    & 

.  I  reel Feb.    15 

.  .2  reels Dec.  21 

.  .2  reels Mar.  29 

.  .2  reels Dec.   14 

. .  I  reel Jan.  1 1 

. I  reel 

. .  I    reel    

.  .2  reels Mar.    8 

.  2  reels 

.  .2  reels 

.  .2  reels Apr.    8 

. .  I  reel Apr.   12 

. .  I  reel June 

.2  reels Apr. 

I  reel May 

1  reel Nov. 

..12    Episodes 

.  10  episodes.  .Feb.     22 

.    I  reel Jan.   25 

.  .2   reels    

10  episodes.  .April      12 

.   2  reels Jan.     1 1 

.    2  reels Mar.  20 

,  .1    reel June    28 

2  reels Mar.       I 

.  I    reel 

.  I  reel 

?  reels D*r         <4 

..I  reel May    If 

.  .2  reels Jan.    25 

..2  reels Apr.  28 

.  2  reels Mar.      8 

..2  reels May     10 

.   2  reels Jan.    25 

.1  reel 

.    2  reels Dee.      14 

.2  reels June    14 

. . I    reel    

. . I    reel    

.  .  in  episodes. . .        ... 

. . 10     episodes.  .June  21 

.2    reels Feb.     IS 

..I  reel Mar.  29 

..  2  reels 

..2  reels Feb.     I 


*Means   synchronized   score.    iMenns   sound   effects.   %Means   voice    (including   dialogue   and   incidental   songs).    A.T.    after   title   means 

All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


76 


Motion    P  i  c  t  u  re    X  e  w  s 


Julv  19 ,   193  0 


WARNER  BROTHERS 

(Available    sound-on-dtsc    only/ 
Title  Star  Rel. 

'tSCourage    (A.T.)     Bennett- Nixon     June 

•TuUumDcilj    la    Ermine    (A.   T.)  .Armstrong. uieason- Kent     May 

•1§Evldence     (A.T.) Pauline    Frederick    Jan. 

MSGeneral    Crack    (A.T.) Jinn     Barrymore     Jan. 

•fsGolden    Dawn    (A.  T.)...^ Woolf-Segal     June 

.George    Arllss     Mar. 

.  Lightner- Brown-O' Nelll       May 

.Blue-Loy     Mar. 

.  A I    Jolson    May 

•t§Manfro"m  Blankley't.  The(A. T.J.John    Barrymore    May 

•t6M»n   Hunter   (A.  T.) Rln-Tln-TIn    May 

*t§Oh!  Sailor,  Behave  (A.T.) ..  ..Oelroy- King     Aug. 

MsOn   the   Border    .  .  run- 1  in- » in  Mar. 

•t§Rough    Waters    (A.    T.) Rin-Tin-Tin    June 

•T§Royal  Box  (A.T.)    (German) ..  Molssl-Horn    

•tfSecond   Choice   (A.T.) Dolores   Costello    Jan. 

•t§Seeond   Floer   Mystery  (A.  T)  Wither*- Young    Apr. 

*T§She  Couldn't  Say  Ne Llghtner-Morrls    Feb. 

•tSSong   of    the    West    (A.T.) Boles-Segal    Mar. 

•t§Those    Who    Dance    (A.T.) Monte   Blue    Apr. 

•t§Under    a    Texas    Moon  (A.  T.).  Fay-Torres-Loy. Beery     Apr. 

•t§Wlde    Open    (A.T.) E.    E.    Horton Feb. 


•t§Green   Goddess.  The   (A.  T.). 

•t§Hold    Everything    (A.T.) 

•tSlsle  ot   Escape    (A.   T.) 

•t§Mammy    1A.  T.) 


Len 

gth 

Date 

Feet 

Mlns. 

Reviewed 

7.. 

.6830. 

...74. 

..May    31 

10.. 

..6300. 

...70. 

..June     7 

z5. 

..7152 

...79. 

..Oct.   19 

25.. 

. . 9809 . 

..109. 

.    Nov.    H. 

14.. 

.7447. 

..83.. 

.June    21 

8.. 

..6653. 

...74. 

.  .  hett.    1.2 

1.. 

..7513. 

...84. 

.  .Apr.  12 

1.. 

..5814. 

...65. 

..Apr.    5 

31.. 

..7570. 

...84. 

..Mar.  29 

24.. 

..6167. 

...68. 

..Apr.  12 

3. . 

...■>». 

..Anr.  i? 

16.. 

..5850. 

...65. 

..July    12 

15.. 

.  . 44 1 U . 

...49. 

..Feb.     e 

7. 

..4280 

Hi  KID  . 

...89. 
...91. 

. .  Dee.  28 

4.. 

..8150. 

..Jan.    II 

26.. 

.5268. 

..59. 

.May    10 

15.. 

..6413. 

...71. 

.Feb.  22 

15.. 

..7185. 

...80. 

M-»r         » 

19.. 

. . 6876 . 

...76. 

.  July  12 

1 . . 

..7498. 

...83. 

.  .Apr.   1  t 

1.. 

..6341. 

...71 . 

..Mar.  29 

Coming  Feature  Attractions 


Rel.  Date 


Length 


Reviewed 


Title  Star 

*t§Barber  John's  Boy   (A.T.) Grant    Withers     

•t§Blg    Boy    (A.T.) Al     Jolson      » 

•  +  §Both    Were   Young    (A.T.) 

•tSCaptain    Applejack    (A.T.) John    Halliday    

•tlChildren  et   Dreams  (A.T.) :.vi,i";.".'i,i ■;*••; ■< 

•§tDancing    Sweeties    (A.T.) Carol-Withers     Not  Set. .  Not  Set 75.  .June     14 

*t§Danube   Love  Song    (A.T.) 

*t§Dlvorce   Among    Friends  (A.T.) 

•t§Egg  Crate  Wallop,  The  (A.T.) 

*t§Fifty   Million   Frenchmen   (A.T.)     

•t§Gay  Caballero.   A   (A.T.) 

*t§Handful   ot   Clouds    (A.T.) 

*T§Hls    Brother's   Wife    (A.T.) 

•t§Just   an    Hour   of    Love    (A.T.) 

*§t Life  of  the  Party.  The  (A.T.)  Winnie     Lightner     

•  t§Matrimonlal    Bed,    The    (A.T.)  Lilyan    Tashman     

•HMoybe    It's    Love    (A.T.) Brown-Bennett    

•t§Maytime    (A.T.)     

•*§Moby    Dick    (A.T.) .John     Barrymore     

•t§Office    Wite.    The    (A.T.) Mackalll-Stone    

•f§Old    English    (A.T.) George   Arliss    

*t§Outward    Bound    (A.T.) Howard-Mercer      

*t§Penny  Arcade   (A.T.) 

•t§Red  Hot  Sinners  (A.T.) Winnie    Lightner     

•t§ Recaptured    Love    (A.T.) Bennett- Halliday    6094 68... June     7 

•t§River's    End.    The    (A.T.) Claudia    Dell     

*T§S!t   Tight    (A.T.)...- Winnie    Lightner     

•tSSoldier's    Plaything,    A    (A.T.)  Lotti     Loder     '. 

*t§Steel    Highway.    The    (A.T.) ..  Hall-Withers-Nixon       

•tssweet    Kitty   Bellalrs    ( A.T.) ..  Claudia   Dell  

*t§Three   Faces   East   (A.T.) Bennett- Von    Stroheim     June     21 

•t§Under  Cover   (A.T.) 

•StVlennese    Nights    (A.T.) Gray-Segal-Hersholt      


VITAPHONE  VARIETIES  (D) 


Title  Star  Length 

Absent    Minded    Perkins-Ford    882... 

Alda.    Frances    Songs     523 ... 

And    Wife    ...Elliott-Davis 971... 

At    Home     The    Potters     1435.... 

At    Your    Service Landls-Halligan-Blackwood      633 

Battery  of  Songs.   A Hoyt-Coots-Quintelle     719 

Believe   It  or   Not Robert    L.    Ripley 2  reels. 


Reviewer* 
10.. Apr.  12 
6.. Feb.  8 
II.  Apr.  12 
16  .Mar.     15 

7     

.8. ..May    in 
May 


Benefit.   The      Joe     Frisco     928 10.. Feb.      8 

Bernle,    Ben    Orchestra     771 9. .Apr.     19 

Big  Money   The    Potters     1141 .    . .  12.  .May    24 

Body    Slam.    The Lambert-Ledoux-lrving      I   reel July    19 

Boys   Will   Be  Girls Olive    Shea    

Bridal    Night    Arthur- Merrlam • 

Broadway's     Like    That RuthEttlng    865 10. .Mar.      8 

Bubble     Party. The     Geo.    Sweet    629 7     

Bubbles     Vltaphone    Kiddies    688 8      

Cave    Club.    The    Leach. Merman-Pierlot     793 9     

Celeste  Alda   Giovanni    Martinelii    9.. June  21 

Cheer    Leader,    The    Tom    Douglas    826 9 

Christmas     Knight      Washburn-Eddy-Mlddleton     696 8 

Coll-eglate   Model.  The Ona   Munson    2  reels May     in 

Contrary    Mary    Bobby    Watson    839 9.. June    7 

Cry   Baby   Mary    Louise   Treen 

Danger    Lttel-Campeau-Merriam     744 8. .May     24 

Desert  Thrills   Edwin    Bartlett    725 8     

Devil's     Parade.     The     Special    Cast    888 10. .June     14 

Done    In    Oil    The     Potters     1539 17.. June     14 

Ducking    Duty    Conklln-Morgan    493 5     

Duel.    The    Fields-Teasdale       

Eternal   Triangle.   The Rich-Standinq-Kaliz     


Evolution    Progress    of     Motion     Pictures 10. .June     21 

Evolution   of   the    Dance |07l 12. .Feb.     22 

Faust      Duet    1st    Act 872 16. .Nov.    20 

Feminine  Types   Jean    Barrios     

Fight,    The    Norman     Brokenshire     I  reel May    10 

Find  the    Woman Hugh    O'Connell    817 9     

Five    Minutes    From   the   Station 

Footnotes     Page   Sisters  &.  Oscar  Grogan 519 6     

For  Sale  523....  6. .June     14 

Fore    Ford-  Lane     

Frame.   The    Boyd-M  iddleton     934 19     

Getting    a    Raise    The    Potters    1136 13. .May     10 

Glee    Quartette.    The    Jack    Buchanan     552 6..  Feb.     15 

Going    Places    660 June     7 

Grand    Uproar    Jim    McWIIIiams    702 8. .May     31 

Gym    Jams    Lew     Mayer     635 7. .Apr.     19 

Head    Man,    The    O'Connell- Kelly     796 9.  .Apr.     19 

Heart     Breaker.     The 1315 15 

Heidt  and   His  Californians June     7 

Her    Relatives    Ncely    Edward    

Holland     733 8..  June     14 

Holiday    In    Storyland,    A    Vltaphone    Kiddles    799 9     

Idle    Chatter    Lou    Holtz    908 10. .Apr.     19 

III    Wind,    An Hibbard-Loreh-Grahant     2  reels June   14 

In  the  Good  Old  Summertime Lew    Fields    

Japanese    Bowl,    The 694 8.  .June      14 

Jazz   Rehearsal    Kane- Edwards    I   reel May     10 

Keeping    Company    Eddie   Buzzell    1746 19. .May     10 

Letters      Pauline     Garon         800 9     

Let'e    Elope    Betty  &  Jerry   Browne 645.. 

Lobo.   Dog   of   Dogs Lobo   590. 

Lonely  Glglo   Lotti   Leder   922. 

Looney  Tunes    

Lost    and    Found Irene   Shirley    

Love   Boat,  The   Herman    rmioerg    754 8.  .Mar.       I 

Married     Flint-Ridges-Foran      

Master   Sweeper,    The Chester   Conklin    904 10..  Mar.     8 

Matter    of    Ethics,    A    Earle- Oakland     621 7      

Matinee    Idle    Henry    Hull     685 8.  June     14 

McLallen,    Jack    I     reel June    7 

Military   Post.    The Roberto     Guzman     570. 

Money,    Money,    Money Mason-Keeler    876. 

Nagger,    The    , Mr.    &    Mrs.    Jack   Norworth 845. 

Nay,    Nay,    Nero Cameron-Watson     

New     Racket.    The     ..  I  reel 

New  trythm   Havana    Casino    Orch 

Nile    Green    Broderick-Crawford    740....    8. .June     7 

No- Account.    The    Special    Cast    777 9 

Office     Steps     ' 874 10. .May     31 

On    the    Rancho Will    &.     Gladys    Ahern     600 7. .Mar.     15 

Only    the    G Irl Wattles- Marsh     580 6 

Operation.    The    Edgar    Bergen     835 9  ..Feb.     8 

Pagliacei     John    Charles   Thomas 

Pa    Gets   a    Vacation    The    Potters    1243 14 

Paper    Hanglno  Johnny   Arthur    |  reel 

Pagulta    &    Chlquita    832 9. 

People    Versus.    The    Campeau-O'Malley      548 6. 

Perfect     Understanding.     A May-Oaks     537 6. 

Pay    Off.     The    H.    B.    Walthall    1076 12      Mar.     8 


.9. .June  14 
. .  7..  Mar.  « 
..   9     


.Mar.     15 
June     14 


.Mar. 


May    31 


2  reels May     10 


Poor  Aubrey   Franklin  Pangborn    

Poor    Fish,    The Cavanaugh-Ridnes-Schafer     .... 

Reno    or    Bust Pangborn- Elliott      J  150. .      13     June 

Royal    Fourflusher,    The Eddie    Buzzell     1556 17. .June 

Russian    Rhapsody.   A Kuznetzoff  &   Nicolina 704 8 

Shakespeare    Was    Right 

She  Who   Gets  Slapped Tom    Dugan    June 

Sinkin'   In  the   Bathtub |  reel  May 

Slick    As    Ever    H.    J.    Conley     2   reels June 

Social    Lion.   The Fox-Curtis     2  reels 

Seng    Paintings    Ann     Sevmour     i   reel  June 

Song    Plugger    1390 ie.!june 

Sound     Effects     Buddy    Traps    653  7     May 

South    Sea    Pearl Gaston  Glass   , .  .2  reels May 

Stand    Up.    The    Watson-Cameren-Mack      685..       8     June     14 

Stepping    Oeut    Leo    Donnelly    

Still  Alarm.  The Webb-Allen     1    reel June    7 

Strong    and    Willing Trixie    Friganza    

Strong    Arm.    The .'.'.'.'. 

Surprise    Dugan-Leonard 1038 12 

Suspicion    Lyons-  Ear's- Morne    

System    Clements- Knaon     

Taking   Ways    Codee    &    Orth 2  reel's May'lO 

Talking    It    Over    Jack    Osterman     739 8 

Taxi    Talks    Trary-Alexander      1346....  15 

Temple    Belles    Green -Black  man      ...      .  ....  1346         15 

Tenement    Tangle,    A    Ryan    &    Lee    756  9' 

23    Skiddo    Lew    Fields    .'.'.'.'.".""     854'    'lo' 

Two   of   a    Kind    Lytell-Fant      , |    reel 

Two  Rounds  of  Love Rennie- Dixon    

Vengeance     Richmond- Moorhead 819*' 

Websterian    Students     Ryan-Lee 801 

Wedding  of  Jack  and   Jill.    Tho. .  Vitaphone     Kiddies     701 

Wedding    Belles    Howard-Newton    4«s 

What   a    Life    ...  0?, 

While  the  Captain  Walts   Armlda    

Who    Pays?     Murray-Oakland      '  '912         in"li»*">B 

Window  Cleaners    Brlce-Edwards     637  7" 

Work.     Milton    C ' 


.  Jun«i 

June 

.June 

June 

June 

-.9.'    "Feb.' 
.9.  .Apr. 
.  .8.   June 

5    

1 1.. June 


..Apr.     19 


Yamekraw 


.857.. 


9..  Apr.     26 


You'll  find  it   first 


in 


Motion  Picture  News 


ffHow  can  we  get  color 
at  low  cost?" 

...  1 H  E  answer  is  easy.  Eastman 
Sonochrome  Tinted  Positive  Films, 
available  in  a  number  of  delicate 
tints,  lend  color  and  atmosphere  to 
every  scene.  They  are  especially  de- 
signed to  give  faithful  rendition  of 
sound.  And  they  cost  no  more  than 
ordinary  black-and-white  positive. 

EASTMAN  KODAK  COMPANY 

ROCHESTER,  NEW  YORK 

J.  E.  Brulatour,  Inc.,  Distributors 

New  York  Chicago  Hollywood 


Just  imagine  being  on  your  back,  in  this  modern  world  where  girls  demand  excite* 


ment,  looking  up  into  the  red  sky  with  good  intentions  of  making  good  with  the  women 


11  fe1 

JSly 


c\  i 


of  all  nations.    The  painted  'woman,  the  spider,  the  cisco  kid  and  other  common  clay 


renegades,  all  on  the  make  for  the  man  who  came  back,  would  be  wondering,  are  you 


there?  Sez  you.  Sez  me!  A  Connecticut  yankee  from  Scotland  yard  singing  a  song  o'my 


heart  would  get  a  greater  kick  out  of  such  a  play  called  life  than  the  heart  breaker.   A 


spy  up  the  river  with  blondie  could  hardly  be  called  a  devil  with  women,  but  the  ridicul* 
ousness  of  his  going  nowhere  in  such  luxury  with  you,  and  the  dancers  of  Barcelona, 
after  one  night  in  Paris  would  call  for  hot  numbers.   Living  for  love,  the  sea  wolf  would 


attempt  to  exercise  woman  control  only  to  run  into  man  trouble.  Oh  for  a  man,  her  kind 


i  •  f  I 


e 


'     .' 


9^' 


of  man!    Men  on  call!    That's  the  kind  for  these  young  sinners, and  no  favors  asked.    The 
last  of  the  Duanes  gave  fair  warning  to  the  princess  and  the  plumber,  and  broadcast  it  to 


the  world  over  Fox  Movietone  News,  that  she's  my  girl  —  she  wears  the  pants.    Soup  to 
nuts  — that's  the  content  of  the  big  48  Fox  is  carrying  over  the  big  trail  of   30- 3 I." 

rox 


otton  Picture 


y'HUfc 


■&a 


I  caught  a  preview  of  Greta 
Garbo  in  "Romance"  last  night. 
This  one  will  have  them  standing 
In  the  aisles, 
I  Bo  less  than 
did  "Anna 
Christie."  The 
Garbo  portrays 
an  entirely  dif- 
ferent charac- 
ter, the  one  you 
!may  remember 
Doris  Keane  in 
a  few  years 
tigo.  But  the 
eld  lure  will  not 
be  denied  and 
the  throaty 
'jarbo  middle 
Register  throbs 
give  the  spec- 
tat  o  r  s  what 
they're  willing 
to  pay  for. 
Greta's  English 
shows  improve- 
ment   and     her 


nw 


/ 


Greta  Garbo 


acting    is    the    same    tense    thrill 
that  you've  learned  to  look  for. 


GARBO 
DOES 


AGAIN! 

And  Metro- 

• 

Goldwyn- 
Mayer 

adds  another  hit  to  "Big 
House",  "Let  Us  Be  Gay" 
(Shearer),  "Our  Blushing 
Brides"  (Crawford),  "Way 
Out  West"  (Haines). 
And  Still  They  Come! 


Ol  .    \|  ||.   SO.    i 

I  o%  Angele* 

Hotel  Rooseva  ood 


Entered  as 


New  York 

;/i  Avenue 


Price  20  Centt 

•ivs.  Inc. 

Chicago 


a^xofitt^n,^ ---.-,,..--,..■?>■,/•'  /:;v^^x.sv.i  v.^wi^vy^^-t^^^ 


BOOK  ALL  SIX  NOW-  -  AT 


FIRST     GRAPHIC     EXCHANGE 
Buffalo,    N.    Y. 

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ARTHUR    C.    BROMBERG    ATTRACTIONS 

Atlanta,    Ga. 
ARTHUR    C.    BROMBERG    ATTRACTIONS 

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ARTHUR    C.    BROMBERG    ATTRACTIONS 

New    Orleans,     La. 

ARTHUR    C.    BROMBERG    ATTRACTIONS 
Tampa,    Fla. 

ARTHUR    C.    BROMBERG    ATTRACTIONS 

Birmingham,     Ala. 
WCRLD-ART    PICTURES    CF    N.    E..    INC. 

Boston,     Mass. 

SECURITY   PICTURES 
Chicago,    III. 

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Indianapclis,    Ind. 

BIG  4  FILM  CORPORATION 


FISCHER     FILM     EXCHANGE     CO.  _ 

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ALLIED    FILM    EXCHANGE,    INC. 

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SHEFFIELD     EXCHANGE    SYSTEM 

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SHEFFIELD    EXCHANGE    SYSTEM 

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EXCELLENT     PICTURES     CORP. 

Detroit,    Mich. 

MIDWEST    FILM    DISTRIBUTORS,    INC. 
Kansas    City,    Mo. 

CONTINENTAL    REPRODUCER    CO. 

102    Ninth    St.,    Mi  waukee.    Wis. 
HCME    STATE     FILM     EXCHANGE,     INC. 

Little    Rock,    Ark. 


CELEBRATED     FILM     EXCHANGE 
Minneapolis,    Minn. 

CAPITAL    FILM    EXCHANGE,    INC. 
New    York    City 

CAPITOL    PICTURES    CORP. 
Omaha,    Nebr. 

GOLD    MEDAL   FILM    CO. 
Philadelphia,    Pa. 

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Washington,    D.    C. 

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Pittsburgh,    Pa. 

PROGRESSIVE   PICTURES,   INC. 
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San    Francisco,   Calif. 

CO-OPERATIVE    FILM    EXCHANGE 
Los    Angeles,    Calif. 


130  W.  46th  ST.,  NEW  YORK  CITY 


MJMBJir>arz&jm 


1 


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CHARLIE  MACK:  "We  found  that  out,  Uncle  Sam.  Folks  is  just 
dyin'  to  forget  their  troubles  and  the  heat,  and  bust  right  out 
laughin'.  The  way  the  crowds  in  New  York,  Los  Angeles,  Salt  Lake, 
Boston  and  other  villages  is  pourin'  into  theatres  and  roarin' 
and  screamin'  at  'ANYBODY'S  WAR'  is  almost  scandalizin'." 


MEET    THE    NATION'S     CRAZE    FOR     COMEDY 
WITH     THE     YEAR'S     FUNNIEST     PICTURE! 


'Funniest  war  comedy  since 
haplin's   'Shoulder  Arms'." 
— N.  Y.  Journal 

'Screamingly  funny.  Bales  of 
aughter."— jV.  Y.  Eve.  World 


"Set  audiences  into  spasms 
of  hilarity."      — N.  Y.  Mirror 

"Famous  pair  much  better  in 
'Anybody's  War'  than  in  their 
first  film."       —  N.  Y.  Graphic 


ALL  BLACKFACE! 
NO  BACK  STAGE! 
ALL     COMEDY! 


THE  TWO  BLACK  CROWS 
MOHAN  &  MACK 


JB 


in 


"ANYBODY'S  WAR" 

-^  PARAMOUNT'S  NEW  YEAR  L  ACGHTE  RPIECE  ! 

_ 


WINNER  OF  ALL 


FLAMING  YDUTH 


STORIES  ] 


ther  pictures  have  dealt  with  the 
morals  and  manners  of  the  jazz 
children  of  today.  But  here's  one 
that  throws  new  light  on  the  new 
generation  from  a  brand  new  angle. 
A  story  of  sixteen  and  twenty-one 
that  reveals  with  a  sympathetic 
frankness  what  other  pictures  have 
left  untold! 

A  jazz  saga  of  the  younger  gen- 
eration with  an  appeal  for  every- 
body this  side  of  ninety. 

Another  big-money  attraction  on 
the  Warner  Bros.  1930-31  schedule. 


GRANT  WITHERS 
SUE  CAROL 

Edna  Murphy,  Tully  Marshall,  Kate  Price, 
Adamae  Vaughn,  Eddie  Phillips.  Based 
on  the  story  by  Harry  Fried.  Screen 
dialogue  by  Gordon  Rigby  and  Joseph 
Jackson.    Directed  by  Ray  Enright.     .     . 


o 


o 


o 


WARNER      BROJ".  present 


For 

PROSPERITY 
and 
PROGRESS 


WILL  HORWITZ  Recommends- 


'Wise  spending  and  keeping  apace  with  modern 
developments   in   theatre  equipment  and  service" 


Showmen  will  be  interested  in  the  article  in 
which  Mr.  Horwitz  reveals  his  success  rules  in 
THE  SHOWMAN  for  August,  to  be  published 
in  MOTION  PICTURE  NEWS  issue  of 
August  2nd. 

They  will  be  equally  interested  in  its  many 
other  features,  including  the  advertising  mes- 
sages of  organizations  specializing  in  the 
manufacture  of    theatre  equipment. 

For  SHOWMAN  advertisers  are  the  leaders  in 
their  field,  who  through  their  association  with 
the  leading  publication  in  its  field  are  keeping 
MOTION  PICTURE  NEWS  readers  in  touch 
with  proper  sources  of  supply. 


An  essential  to  "wise  spending 
and  keeping  apace  with  modern 
developments  in  theatre  equip- 
ment" 

THE  SHOWMAN 


+h 


ANNUAL  ANNOUNCEMENT 


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CMCDY 
KCCRAM 


"THE  SPICE  OFTHE  PROGRAM" 


GOOD  COMEDY  was  never 
In  such  demand  or  of  such  importance  as  it  is 
today.  It  is  a  vital,  an  essential,  part  of  the  new 
screen  entertainment.  In  a  year  and  a  half  of  the 
talking  comedy  it  has  won  an  enthusiastic  public 
approval,  and  has  enabled  exhibitors  to  build  pro- 
grams that  are  more  satisfying  as  entertainment 
and  more  economical  in  cost. 

It  is  the  theatre's  one  best  bet  to  appeal 
to  the  juvenile  patronage  that  has  been  drifting 
away.  The  youngsters  can  understand  and  enjoy 
the  comedy,  and  will  come  to  see  it. 

This  new  meaning  of  the  comedy  makes 
it  a  matter  that  calls  for  the  most  careful  thought 
in  your  planning  for  the  coming  season.  EDUCA- 
TIONAL is  the  one  sure,  safe  place  to  turn  for  it. 
Though  acknowledged  Short  Feature  leaders  for 
more  than  ten  years,  EDUCATIONAL  PICTURES 
have  never  stood  out  so  far  ahead  of  the  field. 
Their  leadership  since  they  ushered  in  the  New 
Day  of  the  Comedy  with  their  first  sound  releases 


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has  been  so  pronounced  as  to  belie  all  competition.    It  is  recognized  by 
the  entire  industry. 

The  current  season  has  seen  these  great  comedies  on  the  screens 
of  almost  every  de  luxe  theatre  in  the  land — and  altoqether  in  more 
than  7,000  of  the  country's  10,000  wired  theatres.  It  has  seen  their 
box-office  value  attested  by  big  exploitation  campaigns  by  leading  show- 
men, by  an  entirely  new  exhibitor  attitude  toward  the  advertising  of 
short  features. 

And  now,  with  greatly  enlarged  studio  facilities,  EDUCATIONAL 
is  advancing  to  a  still  bigger  year  of  comedy.  The  Educational,  Metro- 
politan and  Sennett  Studios  offer  an  array  of  specialized  comedy  brains 
and  talent,  under  the  leadership  of  MACK  SENNETT  and  Al_  CHRISTIE, 
that  is  without  a  rival.  And  other  studios  in  the  East  will  provide  hu- 
morous novelties  on  the  same  high  quality  plane. 

With  a  comprehensive  national  advertising  and  publicity  campaign 
behind  these  pictures,  EDUCATIONAL  offers  you  a  line  of  talking  com- 
edies and  novelties  that,  consistently  played  and  consistently  exploited, 
can  be  one  of  your  biggest  assets  for  1930-1931;  a  group  of  pictures 
which  we  proudly  and  confidently  announce  as  the  greatest  comedy 
program  the  screen  has  yet  seen. 


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MACKSENNETT 

TALKING 
COMEDIES 


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I  he  record  of  this 
great  series  of  talking  comedies  has 
been  nothing  if  not  spectacular. 
The  paeans  of  praise  they  have 
won  from  the  press  are  without 
precedent.  So  are  the  reception 
given  them  by  the  public,  the  rec- 
ord breaking  theatre  bookings  and 
their  revolutionary  exploitation. 

They  have  moved  forward  with 
marvelous  strides  in  recent  months. 
Every  comedy  a  new  surprise. 
Stories!  Stars!  Lavish  production! 
A  million  miles  from  the  old  con- 
ception of  a  short  film  comedy! 
Real  features  in  two  reels. 

And  for  1930-1931  MACK 
SENNETT  has  doubled  the  pace! 


fa 


1  *v 


Vw*  - 


What  an  array 
of  star   names   in   the   current 
'"SENNETTS!"ANDY  CLYDE  of  "CLANCY  AT 
THE  BAT,"  "MATCH   PLAY"  and  many  other 
red  hot  hits;  MAPJORIE  BEEBEof  "HONEYMOON 
ZEPPELIN"  and  a  dozen  other  successes;  DAPHNE 
POLLARD  of  "SUGAR  PLUM  PAPA,"  NICK  STUART 
of  "CAMPUS  CRUSHES,"  GEORGE  BARRAUD,  BUD 
JAMISON,  ANN  CHRISTY!  Clyde  and  Miss  Beebe 
are  already  signed  for  1 930- 1 93 1 .  And  you'll 
see  many  of  the  others,  and  still  more 
big  feature  names.  And,  as  now, 
they'll  be  personally  directed 

by  Mack  Sennett 


x 


6  two  reel  Li-AY D    H  AM  I  LTati 

.      .TALKING      COMEDIES    .      . 


:.CYP^NG  A  NICHE 
W  COMEDY'S 


Dtars  may 
come  and  stars  may  go 
in  dramas  and  musical 
novelties  and  other 
pictures— but  in  com- 
edy Lloyd  Hamilton 
goes  on  to  greater  and 
greater  achievements. 
One  season  of  talking 
comedies   has  carried 

Hamilton  to  a  new 

high  position  of  popu- 
larity. His  name  on  the 
marquee  means  more 
profits  anywhere  in 
the  world. 


^ 


OF  HIGHEST  Hf°* 
HALL  OF  FAME 


^ 


IP 


TWO 

REEL 


MZRMAL 


Talking  Comedies 


When  you  want  fast  action 
and  laughs,  and  lots  of  both,  turn  to 
MERMAIDS.  For  years  they  have  repre- 
sented the  utmost  limit  in  fast  and 
hilarious  movement  consistent  with 
good  stories  and  good  acting.  And  in 
all  their  many  seasons  of  popularity 
MERMAIDS  have  never  stepped  faster 
than  they  are  doing  right  now.  Just 
look  over  the  current  MERMAIDS. 
Names  like  T.  ROY  BARNES,  EDDIE  LAM- 
BERT, MONTY  COLLINS,  AL  ST.  JOHN— in 
such  pictures  as  "HOW'S  MY  BABY?" 
"WESTERN  KNIGHTS"  and  "THE  MAD- 
HOUSE." Knockout  laugh  hits  every- 
where. And  that's  just  a  hint  of  the 
good  things  to  expect  next  season. 


/ 


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THE  SPICE  OFTHE  PROGRAM" 


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4 


Another  series  that  offers  lots  of  rapid-fire  action,  and  that 
is  full  of  belly-laugh  gags  and  plenty  of  sure-fire  hokum  in  the  best  modern 
dress.  Every  one  a  rip-roaring  comedy  snorter  that  is  ideal  for  balancing  a 
program  containing  one  of  the  heavier,  more  serious  dramatic  features.  And 
the  casts  will  include  popular  well  established  comedy  names  that  will  be  an 
invitation  to  every  comedy  lover  in  your  community. 


TWO-HEEL 


GAYETV 


TALKIMC  CCMEDIES 

CHRISTIE      PRODUCT! 


patronage, 
generation  in 
world  to  try 

Comedies  will  s 

appeal  will  be  in 


Let  your  audiences  be  gay.  It's  your  best  assurance  of  satisfied 
isgayety  itself!  Youth  and  beauty!  Pepandgjower!  Theyounger 
iveliest  and  funniest  mood.  What  a  pajfflr  they  set  for  the 
How.   And  that's  just  the  kind  of  paceAMese  peppy  GAYETY 
your  program.    Both  men  and  giratttars  of  real  popular 
casts,  and  Al  CHRISTIE  will  be  inftftnarge  of  production. 


CteV 


TALKING  COMEDIES 

AL   CHRISTIE    PRODUCTIONS 

Deauty  may  be  largely  vanity,  but  how 
they  all  love  it!  Especially  when  it  is  surrounded  by 
good  fun,  as  it  will  be  in  this  new  series.  The  pick  of 
Hollywood's  beautiful  girls;  some  of  its  choicest  comedy 
talent;  Al_  CHRISTIE'S  masterful  production!  With  as 
much  action  and  excitement  in  every  one  as  you'd  find 
on   a   college  campus  on   the   day  of  the  big  game. 


reel  Jalking  Comedies 


AL    CHRISTIE    PRODUCTIONS 

IUXEDOS  will  boast  some  of  the  finest  casts  among  all  the 
new  season's  two-reel  comedies.  The  names  now  being  lined  up  will  be  a  valuable 
asset  to  any  theatre's  advertising  copy.  The  stories,  by  well  known  authors, 
will  be  the  kind  you  will  chuckle  over  for  weeks.  And  so  this  old  established 
and  popular  brand,  with  Al  CHRISTIE  now  at  the  helm,  will  step  forth  to  greater 
laughs  and  greater  glory. 


<       "THE  SPICE  OFTHE  PROGRAM"-      . 


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ALLTALKINC       ONE-REEL      ALL    COLOR 


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LlGHT  comedy-novelty  stories  that  hit  the  high  spots  of  our 
hectic  modern  life.  Our  sports,  our  hobbies,  all  our  crowded  interests.  And 
always  girls,  girls,  beautiful  girls!  When  you  must  put  more  pep  in  your  pro- 
gram, and  "make  it  snappy"  is  the  order  for  your  short  features,  MACK  SENNETT 
BREVITIES  will  always  turn  the  trick. 


Photographed  by 
MACK  SENNETT 
NATURAL  COLOR 


&Jd iicxvticncd  0  ictusXAA-s 


vm£> 


THE  SPICE  OFTHE  PROGRAM' 


Recorded  by 
RCA  Photophone 


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cue-reel 


Recorded  by 
/estern  Electric  System 


In  a  few  weeks,  with 
a  few  releases,  TERRY-TOONS  estab- 
lished  themselves   among  the  most 
popular  of  screen  novelties.    No  audi- 
ence can  fail  to  respond  to  that  jazzy, 
lilting    swing    that   Terry  and  Moser  get 
into  every  one  of  these  sound  cartoons 
through  their  unique  process.    Millions  have 
swayed  to  the  rhythm  and  laughed  at  the  fun 
of  such  gems  as  "CAVIAR,"  "HAWAIIAN  PINEAPPLES/' 
"SWISS  CHEESE"  and  "BULLY  BEEF."  They  are  tune- 
ful as  well  as  funny — offering   much  of  the 
world's  best  music  as  well  as  some  of  its 
best  laughs— a  dash  of  paprika  for  any 
program.  And  oh!  how  the  children 
love 


em! 


Produced  by 
WA  Audio-Cinema,  Inc. 


&t&j£:$ 


HODGE-PODGE  is  unique. 
It  is  the  only  novelty  reel  that  com- 
bines sense  and  nonsense  in  such 
infinite  variety.  Famous  places  and 
peoples,  others  that  are  odd;  a  few 
words  of  wisdom,  a  few  more  of  jest; 
a  moment  of  inspiring  scenic  beauty; 
cartoons  that  make  them  laugh, 
"shots"  that  make  them  thrill. 
HODGE-PODGE  is  a  delightful  and 
invigorating  ten -minute  excursion 
up  and  down  the  highways  and  the 
byways  of  the  world. 


,       "THE  SPICE  OF  THE  PROGRAM" 


Greatest   Studio   Resources 


DACK  of  the  comedies 
offered  in  this  announcement  are  the 
greatest  studio  resources  andthegreat- 
est  specialized  brain  power  ever  de- 
voted to  one  company's  short  feature 
comedy  program. 

Educational  has  pursued  a 

policy  of  steady  expansion  ever  since 
the  introduction  of  sound  into  com- 
edies. This  has  recently  culminated  in 
the  affiliation  of  the  EDUCATIONAL 
and  METROPOLITAN  Sound  Studios, 
giving  EDUCATIONAL  the  finest  studio  facilities  in  the 
history  of  any  short  feature  organization.  There  are 
thirteen  big  stages  at  these  two  studios,  six  of  which, 
totaling  over  60,000  square  feet,  are  sound-proofed 
and  furnished  with  the  most  up-to-the-minute  sound 
production  equipment.  With  several  portable  outfits 
mounted  on  trucks,  the  comedy  units  at  the  EDUCA- 
TIONAL and  METROPOLITAN  Studios  have  practically 
unlimited  working  facilities. 

EDUCATIONAL  Studios  operate  with  the  RCA 
Photophone  method.  METROPOLITAN  Studios  use  the 
Western  Electric  System. 

The  MACK  SENNETT  Studios  at  Studio  City, 
where  the  two-reel  MACK  SENNETT  TALKING  COMEDIES 
and  the  single-reel  MACK  SENNETT  BREVITIES  are  being 
produced,  similarly  rank  among  the  finest  in  the  in- 
dustry as  well  as  the  most  beautiful.  Here  there  are 
two  big  sound-proofed  stages  with  a  total  of  40,000 
square  feet,  as  well  as  an  aquatic  stage,  housing  a 
swimming  pool,  also  adapted  for  talking  picture  pro- 
duction, and  portable  truck  equipment.  The  RCA 
Photophone  system  is  employed. 

From  these  great  production  centers  will  come 
the  talking  comedies  which  EDUCATIONAL  now  offers 
you  for  1930-1931.  A  splendid  guarantee  behind  a 
splendid  program  of  short  features! 


Metropolitan  Studios 


Mack  Sen  tie  tt 
Studios 


V-*f^o  

"THE  SPICE  OF  THE  PROGRAM" 


The  coming  of  talkies,"  says  Photoplay  Magazine, 
"has  brought  astounding  advances  in  the  field  of  short  pictures, 
particularly  in  the  comedy  line." 

Photoplay  is  so  impressed  by  these  "astounding  advances" 
that  it  inaugurates  a  monthly  review  of  short  features.  And,  of 
course,  starts  it  off  with  a  review  of  EDUCATIONAL'S  latest  comedy 
release!  A  fine  reflection  of  the  public's  attitude,  which  it  is  Photo- 
play's business  to  know. 

EDUCATIONAL  is  justifiably  proud  of  the  leading  part  it 
has  played  in  the  "astounding  advances"  in  short  features  in  the 
last  year  and  a  half.  For  no  one  company's  product  has  ever  led 
the  march  of  progress  in  its  field  with  greater  honor. 

We  direct  exhibitors'  attention  to  a  review  of  the  unfailing 
progress  of  EDUCATIONAL^  TALKING  COMEDIES  in  the  current 
season  as  an  indication  of  the  progress  to  be  confidently  looked  for 
in  the  coming  year.  From  "THE  LION'S  ROAR"  and  "THE  BRIDE'S 
RELATIONS"  down  through  such  hits  as  "LOOK  OUT  BELOW," 
"DON'T  BE  NERVOUS,"  "PRINCE  GABBY,"  "CLANCY  AT  THE  BAT" 
and  "SUGAR  PLUM  PAPA,"  to  such  current  first  run  smash  laugh 
successes  as  "HONEYMOON  ZEPPELIN,"  "GOOD  MORNING, 
SHERIFF,"  "WESTERN  KNIGHTS"  and  "MATCH  PLAY,"  they  have 
been  one  steady  procession  of  "astounding  advances,"  until  to- 
day they  are  playing  in  the  finest  theatres  in  every  city  in  the 
land  and  are  being  watched  for  by  millions  of  eager  fans. 

Mere  is  a  real  background  of  national  prestige  and  popu- 
larity for  the  biggest  opportunity  you  ever  had  to  make  money 
with  short  features.  Get  these  1930-1931  talking  comedies  signed 
up  now  and  begin  planning  now  to  exploit  them  consistently. 
Play  these  comedies  for  the  pleasure  of  your  child  patrons  as  well 
as  the  grown-ups.  You  are  sure  the  children  will  understand  and 
enjoy  them.  How  well  the  adults  appreciate  them  is  proved  by 
the  record  of  the  last  year.  Advertise  them  to  appeal  to  both  the 
kids  and  their  parents. 

Whatever  your  feature  picture  line-up  for  the  coming  sea- 
son, you  can  win  new  child  and  adult  patronage,  and  make  more 
money,  by  playing  and  advertising  these  talking  comedies. 


([  (Sk^Uoocttlcrrui^  U  tctu/XzA-^ 


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//* 


THE  SPICE  OFTHE  PROGRAM" 


It 


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€.  W.  ttAMMONS,     fir^<llete*vtr 


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DIXIANA'  Smash  Sensation 
in  World  Premiere  as  RADIO 
Victory  Sweep  Begins  .   .   .   . 


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OKAIMUCUK     Ur        UlAli 

TITAN    SPECTACLE    UNR 


THE  MIGHT  OF  THE  RADIO 
TITAN  LOOMS  ABOVE  THE 
WESTERN  SHOW  WORLD 
TODAY!  BLASTING  AWAY 
BARRIERS  OF  BLAZING  HEAT 
.  .  .  "DIXIANA"  HIT  LOS 
ANGELES  LIKE  A  SOUTH 
SEA  HURRICANE     .   .  . 

PACKED  THE  RKO  ORPHEUM 
AT  $5  TOP  AND  COMPLETELY 
FLABBERGASTED  THE  SHOW 
MOB  WITH  THE  MOST 
OVERWHELMINGLY  MAG- 
NIFICENT PAGEANT  OF 
WONDERS  MORTAL  EYES 
HAVE  EVER  BEHELD! 


U  m 


'■$01'  J 

■:■      f    \       \\ 


BEBE 

DANIELS 

BERT 

WHEELER 

Dorothy  Lee,  Joseph 
Rolf  Harolde,  Bill  Robinson 
Directed  by  LUTHER  REED 
Personally  Supervised  by 
ILLIAM  LE  BARON     . 


^^^^^■■hb 


IN  A 
1LS 


STUNS    COAST    AS 
TO    RECORD    GATE! 


Daring  Dreams  Ful- 
filled ..  .The  Impossible 
Achieved.  ..The  RADIO 
Titan  Rises  in  Its  Maj- 
esty...Tops  "RIO  RITA/7 
and  Thunders  On  To- 
ward Leadership— Ab- 
solute and  Supreme! 


I/ERETT 

MARSHALL 


i  WOOLSEY 


(H   <Dwthorn,  Jobvna  Howland 
<id  5000  others    .... 
(I!  *ii$lc  by  HARRY  TIERNEY 

Sory  and  Lyrics  by  ANNE 
s    <UDWELL 

Ac£ 


-.■■.■■  -,rJ»-^;  • " 


FREDRlC  C. 

MAPAN. 


ELEMENTAL    VALUES    OF    DRAMA    PUT 
B.   O.    WHOOP    IN    TITAN    SPECTACLE! 


COAST     SHOWMEN 
STAGE     BLISTERING 


BALLYHOO      FOR 
BIG    GATE    REACTION! 


WATCH  TRADE  PAPERS 
FOR  DRAMATIC  DETAILS  OF 
TITAN  MERCHANDISING 
SWEEP...  HARNESSING  A  FAR- 
FLUNG  EMPIRE  OF  MODERN 
BUSINESS  IN  DRIVE  TO  REAP 
BEAUCOUP  PROFITS. 


TITAN  OWNS  THE  SKIES! 
JULY  29,  THE  MAGIC  NIGHT! 

No  showman  worth  his  salt  will  fail  to  take  advantage  o 
Radio's  great  "Dixiana"  broadcast  from  the  Titan  Holly 
wood  studios  July  29th.  Fifty  mighty  NBC  stations  wil 
speed  the  gorgeous  music  and  sweeping  drama  o 
"Dixiana"  up  and  down  the  channels  of  the  sky  .  .  .  anc 
drive  the  story  with  unerring  aim  into  the  consciousnes 
of  millions  of  listeners.  No  other  show  machine  matche 
the  Radio  Titan  in  efforts  to  sell  your  tickets. 


SWEET  MUSIC! 


*HS5tor 


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Squ 


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Ouv 


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Greta  Garbo  j»  vuines  in     V, 

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// 


Never,  Anyt 


i  With  music  and  sound  effects.  Directed  by  Dr.  Arnold 

Fanck  and  G.  W.  Pabst.  Produced  by  H.  R.  Sokal-Film 
with  song  "Loving  You."       Presented  by  Carl  Laemmle. 

j        A  UNIVERSAL  PICTURE 


GRA 


An  astounding  new  ex- 
perience in  screen  drama... 
a  new  angle  to  the  immor- 
tal triangle  depicted  in 
amazingly  thrilling  scenes 
of  natural  beauty. . .  photo- 
graphed in  places  never 
before  filmed  by  man  .  .  . 
camera  shots  that  can  never 
be  duplicated. ..Germany's 
greatest  airman  flying 
through  the  narrow  gorge 
of  ice  and  snow,  2,000 
feet  deep  .  .  .  men  and 
women . . .  lovers . . .  hanging 
on  the  precipice  of  ice  and 
snow  .  .  Heaven  only 
knows  how. . . 


GRAHAM  McNAMEE  IS 

THE  NATIONAL  BROAD- 

CASTING  COMPANY 

STAR  ANNOUNCER 


// 


hing  Like 

I  — Washington  Herald 

Sensationally  different  from  anything  you  ever  saw  on 
stage  or  screen !  With  every  magnificent  thrill  and  star- 

I       tlins  situation  DRAMATICALLY  HEIGHTENED  by 
I       the  VOICE  of  the  ONE  and  ONLY 

HAM  McNAMEE 

radio's  supreme  personality  and  the  best  loved  voice 

in  the  world  ...  A  NEW  TYPE  OF  PICTURE  .  .  . 

astonishing  .  .  .  bewildering  .  .  .  almost  unbelievably 
dramatic  .  .  .  the  only  new  thing  in  talking  pictures 
since  talking  pictures  began. 


"A  four  star  picture." 

— Mae  Tinee,  Chicago  Tribune. 

"Sweetness,  sadness,  romance,  breath-taking  thrills." 
—  Chicago  Evening  American. 

"Most  astonishing,  magnificent,  glorious  scenery 
ever."  — Chicago  Daily  Times- 

"Drama  thruout  .  .  .  suspense  such  as  no  mystery 
picture  ever  offered  .  .  .  one  of  the  finest  pic- 
tures of  the  year." — Chicago  Herald  Examiner. 

"One  of  the  six  best  of  the  month.  You  musn't  miss 
it.  An  amazing  spectacle." — Photoplay  for  July. 


"Audience  will  just  go  wild.  A  marvelous  picture." 

— Motion  Picture  News. 

"Will  augment  box-office  records." 

—Exhibitor's  Herald  World. 

"Holding  audiences  spellbound." 

— Washington  News. 

"Thrills  never  before  screened.  One  of  most  amaz- 
ing outstanding  pictures  of  season." 

— Washington  Times. 

"A  simple  story,  beautifully  told.  Camera  work 
superb."  — Exhibitor's  Herald  World. 


i 


Entered    at    the    Postoffice   at 

Minneapolis,    Minn.,    as 
Second    Class   matter. 


Greater  Amusements 

America's    Foremost   Motion    Picture    Regional    Trade    Journal 


Published   by 

Amusements    Publishing    Corporation 
.'  03    Lumber   Exchange,    Minneapolis 


VOLUME   THIRTY  TWO 
NUMBER    7 


July  19,  1930 


T.     E.     MORTENSEN 

Editor 


Circulating    in    the    Minneapolis,    Milwaukee, 
I  lis    Moines   and   Omaha   Territories- 


Single   Copy,    10  cents;   $2   per   year 
$5   in   Foreign   Countries 

C.    J.    Neary 

Associate    Editor 


Qetting  at  the  Truth 


During  discussions  at  the  recent  2-2-2  confer- 
ence, one  producer-distributor  representative  in- 
sisted that  it  cost  30  per  cent  of  the  total  annual 
film  intake  to  handle  the  15  per  cent  gross  received 
from  the  independents,  referring  to  theatres  not 
members  of  the  producer  chains.  Later  another 
member  of  the  same  group  testified  that  since  com- 
pulsory arbitration  was  ruled  illegal  by  the  Thacher 
decree,  45  per  cent  of  the  previously  written  con- 
tracts were  a  total  loss  to  his  company! 

These  two  statements  clash,  in  our  opinion.  As- 
suming the  statement  of  the  latter  representative 
to  be  correct,  either  the  gross  intake  from  the  so- 
called  independents  represents  greatly  in  excess  of 
the  claimed  15  per  cent  gross  intake  of  film  rentals 
and  certainly  more  than  the  alleged  45  per  cent 
loss  on  unfulfilled  contracts  or  the  circuits  didn't 
live  up  to  the  terms  of  their  contracts  with  that 
representative's  company. 

We  believe  both  statements  of  these  producer- 
distributor-exhibitor  representatives  bear  out  our 
contention  as  set  forth  last  week  in  this  column. 
The  former  is  deliberately  lying  with  regard  to  the 
strength  and  importance  of  the  independent  opera- 
tor, as  substantiated  by  evidence  of  the  second 
representative. 

As  previously  pointed  out,  the  chain  operators 
and  their  associate  members  would  dwarf  the  im- 
portance of  the  non-chain  members  for  the  express 
purpose  of  maintaining  dictatorship  over  the  large 
majority  in  prices,  policy,  runs,  protection  and 
other  elements  of  extreme  importance  to  the  mi- 
nority— the  chains. 

These  points  are  brought  out  in  this  column  pri- 
marily to  prove  to  the  independent  operators  that 
they  should  and  do  hold  the  balance  of  power — but 
that  they  do  not  exercise  thdr  rights.  In  the  Min- 
neapolis territory,  with  which  we  are  most  familiar, 
only  about  140  theatres  out  of  1,400  are  producer- 


owned.  And  they  are  not  all  important  runs,  either. 
We  believe  it  would  make  interesting  reading  of 
figures  to  check  the  books  of  the  various  distribu- 
tors to  ascertain  just  what  percentage  of  the  annual 
gross  film  rental  the  10  per  cent  producer-owned 
theatres  in  this  territory  composes  of  the  total 
yearly  intake. 

We  believe  the  statement  of  the  first  producer 
representative  speaking  is  correct  in  one  detail,  i.e. 
— the  annual  cost  of  doing  business  with  the  in- 
dependents to  be  approximately  30  per  cent  of  the 
total  cost  of  selling  and  distribution;  the  other  70 
per  cent  of  the  selling  and  distribution  cost,  we  be- 
lieve, is  chargeable  to  the  sales  to  circuits  by  the 
high  salaried  executives  with  the  enormous  weekly 
expense  sheets. 

We  stand  by  our  original  claims  and  conten- 
tions: 

1.  That  the  claim  independents  contribute  but 
15  per  cent  of  the  annual  gross  revenue  from  films 
at  a  selling  and  distribution  cost  of  30  per  cent  to 
be  a  deliberate  lie  for  the  purpose  of  holding  the 
majority  in  awe. 

2.  That  more  than  16,000  independent  theatres 
contribute  more  than  50  per  cent  of  the  annual 
gross  film  rental. 

3.  That  the  independent  element  actually  up- 
holds the  public  influence  in  the  industry. 

Furthermore,   we  believe,   as  previously  stated 
that  the  total  cost  of  selling  distribution  to  the  in-  \ 
dependents  represents  but  30  per  cent  of  the  entire 
annual  cost  and  the  balance  should  rightfully  be 
charged  against  the  producer-owned  theatres. 

Will  those  who  stand  accused  in  this  column 
defend  their  actions  and  statements  or  will  they 
discontinue  their  deliberate  misrepresentations? 


We  wonder! 


-ADVERTISEMENT 


VOLUME  XLII 
NUMBER  4 


NEW  YORK  CITY 
JULY  26,  1930 


Economic    Pressure    Halting   Theatre 
Grabbing  Orgy;  Zoning  Unnecessary? 


Double  Entendre 

Chicago — A  local  exchange  manager 
who  afforded  one  of  the  home  town 
girls  an  entree  that  later  led  her  to 
stardom  has  a  recent  portrait  of  the 
young  lady  prominently  displayed  in 
his  office.  It  bears  the  following  in- 
scription:  "You  made  me,  Big  Boy!" 

"John,  dear,"  queried  the  exchange- 
man's  wife  the  other  day,  eyeing  the 
picture  for  the  first  time,  "John,  dear, 
I've  been  wondering:  Is  that  an  ac- 
knowledgement or  an  accusation?" 


Columbia's  Notion 
Of  Graves'  Pact 
Results  in  Jam 


Hollywood — Although  Columbia  thought 
it  had  Ralph  Graves  under  a  five-year  op- 
tional contract,  with  three  more  years  to  go, 
Graves  did  a  walkout  and  advised  Columbia 
to  look  the  contract  over  more  closely,  ac- 
cording to  report.  When  Columbia  found 
Graves  could  not  be  held  further,  deal  was 
made  for  the  player-director-writer  to  ap- 
pear in  two  pictures  for  Columbia,  the  first 
of  which  will  be  "Dirigible." 

After  this  adjustment  was  made;  Graves 
arranged  to  write  one  story  for  Universal, 
and  after  that  goes  over  to  M-G-M  under  a 
long  term  writing  contract  at  a  reported 
salary  triple  his  Columbia  weekly  check. 
Provision  is  made  for  Graves  to  return  to 
Columbia  to  complete  his   agreement. 

Graves  has  been  with  Columbia  for  about 
three  years,  and  worked  under  a  contract 
with  the  company  for  the  past  two  years, 
directing,  writing  and  acting  during  that 
time.  It  is  reported  that  something  happen- 
ed to  the  final  three  years  of  the  Grave- 
contract  during  a  period  of  disagreement 
over  money  matters — and  only  a  small  sum 
was  involved. 


col* 

ill  A 


N.  Y,  Securities  Bureau 
Probing  Duplex  Affairs 

Books  and  records  of  the  Duplex  Motion 
Picture  Industries,  Long  Island,  have  been 
subpoenaed  bv  the  Bureau  of  Securities  as 
part  of  an  investigation  of  that  company. 
1  he  subpoena  came  when  an  accountant,  de- 
tailed by  the  bureau  to  go  over  the  books  of 
the  company,  reported  he  was  denied  free 
and  uninterrupted  access  to  the  books.  Com- 
plaints have  been  made  to  the  New  York 
Evening  Journal  in  that  paper's  stock  fraud 
expose  in  connection  with  affairs  of  Du- 
plex and  Intercontinental  Film  Laboratories. 


Scouts      Being      Recalled      as 

Chains  Find  They  Can't 

Stand  Gaff 


Readjustment  of  the  situation  caused  In- 
cut-throat building  and  acquisition  of  thea- 
tres throughout  the  country  on  the  part  of 
the  four  major  circuits  may  eliminate  need 
for  corrective  steps,  such  as  proposed  di- 
vision of  the  United  States  into  four  zones 
with  each  chain  to  be  kingpin  of  a  zone  to 
the  exclusion  of  the  other  three. 

This  is  the  view  taken  in  some  quarters 
where  it  is  pointed  out  conditions  com- 
plained of  are  being  corrected  through 
shifting  economic  conditions.  Thus,  the 
money  stringency  is  causing  retrenchment, 
with  the  orgy  of  expansion  being  halted. 
Scouts  are  being  recalled  by  the  leading 
chains  which  are  finding  that  working  ar- 
rangements can  replace  extravagant  expan- 
sion to  their  mutual  benefit. 

Paramount,  Warners,  Fox  and  R-K-O 
are  the  companies  reported  to  have  been 
considering  a  proposed  parceling  of  the 
United  States  into  zones  to  end  the  thea- 
tree  expansion  rivalry  between  them. 


Committees  Named  for 

Rezoning  at  Philly 

Philadelphia — Committees  have  been  ap- 
pointed by  the  M.  P.  T.  O.  and  local  dis- 
tributors to  draft  a  plan  for  the  rezoning 
of  the  Philadelphia  territory.  A  series  of 
meetings  and  conferences  will  be  held  in 
the  near  future  for  the  purpose  of  drafting 
a  zoning  system  for  the  entire  district, 
trict. 


Brandts,  Former  Operators 
In  Bklyn.,  Back  in  Field 

William  and  Harry  Brandt,  who  retired 
as  independent  theatre  operators  when  they 
sold  their  Brooklyn  holdings  to  Fox  Metro- 
politan, plan  a  come-back. 

Indications  that  the  former  is  preparing 
are  seen  in  the  formation  of  three  com- 
panies in  Albany,  the  William  Brandt 
Windsor  Amusement  Corp.,  William  Brandt 
Flatbush  Theatre  Corp.  and  William  Brandt 
Jamaica  Amusement  Co. 


Congratulations 


Hollywood — M.  Stanley  Bergerman, 
son-in-law  of  Carl  Laemmle.  is  now 
general  manager  of  Universal's  short 
subject  department. 


Gar  bo  Again! 

Hollywood — "Romance"  is  slow  in 
tempo,  but  it  has  Garbo.  She  carries 
the  picture  through  by  sheer  force  of 
her  ability.  The  picture  will  go  over 
because  of  her  tremendous  popularity, 
although  it  doesn't  compare  with  sev- 
eral of  her  previous  efforts. 

GREENE 


Reviewed  in  full  in  Motion  Picture 
News  next  week. 


Byrd  Polar  Film 
Shelved  After  Two 
Canadian  1st  Runs 


Toronto — Considerable  interest  has  been 
aroused  in  the  withdrawal  of  "With  Byrd 
at  the  South  Pole"  from  Canadian  theatres. 
After  playing  two  runs,  one  at  the  Tivoli 
here  and  the  Palace,  Montreal,  further  en- 
gagements of  the  Byrd  production  were  can- 
celled and  the  film  now  is  on  the  shelf.  The 
presentations  at  Toronto  and  .  Montreal 
proved  very  disappointing,  little  enthusiasm 
being  shown  toward  the  portrayal  of  the 
Byrd  achievement  by  the  Canadians.  Fur- 
ther, Canadian  officialdom  did  not  appear 
to  be  very  enthusiastic. 


Al  Gottesman  Going  Back 
In  Exhibition  on  Own? 

Alfred  Gottesman,  veteran  New  England 
showman,  it  is  understood,  is  planning  to  re- 
enter exhibition  on  his  own,  following  his 
retirement  from  Warners.  He  is  declared 
negotiating  for  a  number  of  dark  Warner 
theatres  in  New  England. 


Starr  on  DeForest  Board 

Herman  Starr,  vice-president  of  Warners 
and  president  of  First  National,  has  been 
named  a  director  of  the  DeForest  Radio  I  'o 
of  Passaic.  Warners  and  First  National  are 
users  of  radio  tubes  manufactured  by  the 
DeForest  firm,  and  Starr's  election  has  no 
other  significance,  J.  W.  Garside,  president 
of  the  firm,  told  Motion  Picture  News. 


Johnny  Hines  Signed 

For  Christie  Series 

Hollywood — Al  Christie  has  signed  John- 
ny Hines  to  do  a  series  of  comedies  to  be' 
released  through  Educational-Christie  and 
produced  at  Metropolitan  studios. 


r 

1 

1 

I 

* 

Vol.  XLI1 


NEW  YORK  CITY,  JULY  26,  1930 


No.  4 


KICKED,  BUT  NOT  LICKED 


TWO  theatres — one  a  large  and  gaudy  circuit 
house,  the  other  a  small  "family"  independent 
— face  each  other  on  opposite  sides  of  a  busi- 
ness artery  in  a  city  near  Chicago.  A  woman  and 
a  child  step  up  to  the  box-office  of  the  circuit  house 
are  handed  a  ticket  and  change  by  machinery. 

A  little  farther  on,  a  stiff-backed,  unsmiling  at- 
tendant points  automatically  to  a  ticket  chopper. 
A  brusque  employee  in  the  outer  lobby  waves  them 
mechanically  and  indifferently  onward  to  where  a 
machine-like  usher  sweeps  them  down  an  aisle  to 
a  front  seat  and  leaves  them. 

Cold,  disinterested,  lackadaisical.  Efficient,  as 
the  theory  of  efficiency  goes,  of  course.  No  doubt 
about  that. 

Two  Ways — One  Good 

IN  the  second  theatre,  another  patron  ap- 
proaches the  box-office  and  is  greeted  with  a 
smile  and  a  cheery  "hello"  from  the  cashier. 
A  second  greeting  awaits  the  customer  as  she  ap- 
proaches the  ticket  taker.  In  the  lobby  is  the 
owner-manager,  who  welcomes  her  by  name  and 
stops  for  a  chat.  Maybe  he  talks  about  the 
weather.  Or  the  children.  Or  the  show.  Who 
knows  or  cares? 

Occasionally,  he  escorts  her  to  a  seat  in  the  the- 
atre himself.  Under  all  circumstances,  she  is  at 
home  in  these  friendly  and  familiar  surroundings. 
So  much  so  that  she  doesn't  hesitate  to  acquaint 
the  usher  who  serves  her  willingly  and  cordially 
with  her  preferences  in  seats. 

And  the  Moral  Is  This — 

THE  circuit  house  has  changed  ownership 
three  times  since  its  opening  four  years  ago. 
It  has  known  closings  on  two  different  occa- 
sions. The  chain  which  now  has  the  theatre  on 
lease  has  been  attempting  for  some  time  to  turn  it 
back  to  its  former  owners. 

The  "lone  hand"  theatre  has  been  owned  and 
operated  for  the  past  twelve  years  by  the  same 
smart  showman.  In  that  period  of  time,  it  has 
been  closed  only  twice:  once  for  remodelling,  once 
for  installation  of  sound. 

Two  accurate  extremes  of  the  situation  in  ex- 
hibition today.  Not  confined  to  this  particular 
city,  but  rampant,  and  flagrantly  so,  all  over  these 
United   States. 


THAT'S  one  slant.  And  this  backs  it  up: 
In  Washington  this  week,  economists  and 
experts  attached  to  the  Department  of  Com- 
merce came  to  the  conclusion  that  the  "little  fel- 
low" in  all  lines  of  business  is  far  from  licked.  "In 
the  last  analysis,"  the  official  word  has  it,  "the  in- 
dependent merchant  will  maintain  his  place  in 
proportion  to  the  efficiency  with  which  he  per- 
forms his  functions  and  renders  a  real  service  to 
the  community." 

"The  neighborhood  grocer  can  introduce  those 
elements  of  personal  attention  and  service  which 
are  much  appreciated  by  the  consumer  and  which 
cannot  so  readily  be  supplied  by  a  vast,  impersonal 
corporation." 

Grocer  or  exhibitor,  butcher  or  baker,  the  con- 
clusion is  sound,  infallible  and  indisputable. 

Tidal  Waves  and  Ripples 

THE  unaffiliated  exhibitor  has  been  having  a 
tough  time.  High  rentals,  payments  on  sound 
equipment,  preferred  protection  for  producer- 
owned  first  runs  and  pictures  that  are  bad  because 
one-mind  production  is  battling  a  problem  which 
no  single  person  alive  can  conquer — all  of  these 
factors  and  more  are  digging  their  sharp  and  pain- 
ful prongs  into  the  resisting  carcass  of  the  harassed 
showman. 

Yet,  we  repeat  today  as  we  have  in  the  past  and 
will  continue  to  so  do  that  the  individual,  if  he 
knows  his  stuff,  can  and  will  weather  the  economic 
tidal  wave  which  he  falsely  thinks  will  engulf  him. 

The  Bromide  Again 

THE  major  companies  need  the  revenue  that 
comes  from  the  so-called  small  and  unimpor- 
tant theatre  operator.  With  foreign  markets 
dwindling  before  producers'  eyes,  the  independent 
in  this  country  assumes  a  more  dominant  position 
than  ever  before.  The  big  companies  want  to  and 
will  sustain  the  downtrodden  exhibitor,  not  neces- 
sarily by  choice  but  by  necessity. 

The  thing  for  the  showman  to  do  is  to  lose  that 
inferiority  complex,  square  his  shoulders,  apply 
them  to  the  grindstone  and  use  his  head.  He's 
been  kicked  well  nigh  to  hell  and  back  again,  but 
he's  not  yet  licked. 

Get  wise.     Get  the  religion.     Get  busy. 

K  A  N  N 


July  2  6 ,  19  3  0 


M  o  t  i  o  n    P  i  c  t  n  r  e    \  e  w  s 


33 


Clarke  Cleans  Up  $5,000,000  In  Law 
Suits;  New  Fox  Regime  Now  In  Clear 


Summer  Comfort 

If  you  are  going  to  the  movies 

you  can  leave  your 

CLOTHES  TO  BE 

CLEANED  AND  PRESSED 

Just  at  the  left  of  the  lobby. 

— Ad  in  Waterville  (Me.)  paper. 


Gaping  Stars  Fall 
For  Star  Gazing; 
Get  Nize  Dope 


Hollywood — Despite  the  unpleasant  pub- 
licity recently,  when  several  picture  ''names" 
were  brought  into  the  trial  of  a  mystic,  the 
coast  is  still  going  strong  for  the  mediums, 
soothsayers,  palmists,  mind  readers  and  cry- 
stal gazers. 

Business  in  the  conference  parlor?,  slump- 
ed a  little  while  the  recent  trial  was  in  pro- 
gress, but  the  same  old  stand-bys  of  the 
film  colony  made  their  regular  trips  to  find 
out  just  what  they  should  do  in  investments, 
personal  life,  etc.,  and  just  what  prospects 
they  had  for  early  work  in  pictures. 

The  recent  production  slump  on  the  coast 
— or,  rather,  the  tremendous  over-supply  of 
talent  through  the  influx  of  so  many  stage 
personalities;  sent  thousands  of  the  film 
colony  to  the  mystics  and  readers.  Then 
again,  many  of  the  stage  players — always 
easy  prey  for  the  "reading  the  future"  gag — 
finally  discovered  that  there  were  some  pret- 
ty smart  birds  among  the  mediums  and  "fu- 
ture-lookers" around  Hollywood,  and  they 
became   steady  customers. 

Scouts  Get  Busy 

When  the  stage  gang  got  onto  the  "best 
readers."  the  latter  found  it  rather  difficult 
to  do  much  reading  for  the  individual,  as 
the  latter  was  an  unknown  on  the  coast  and 
the  "professor"  had  little  inside  dope  avail- 
able. But  when  the  person  came  back  there 
was  plenty  in  the  files.  The  reliable  scouts 
had  gone  out  and  dug  up  the  past  history, 
business  and  family  background,  etc.,  so 
that  the  second  and  succeeding  readings 
were  right  on  the  line. 

One  palmist  that  has  been  getting  quite 
a  substantial  play  from  the  picture  colony 
has  decided  to  postpone  his  yearly  vacation 
until  his  gullible  customers  stop  coming  in 
wholesale  numbers. 

Only  last  week,  the  maid  of  an  actress 
prominent  in  the  business  and  social  life  of 
the  film  colony  called  the  Motion  Picture 
News  office  to  tell  the  professor  that  her 
employer  "would  not  be  able  to  get  down 
this  morning,  but  would  be  in  tomorrow 
sure." 

Although  informed  that  she  had  the 
wrong  number,  the  maid  insisted  on  explain- 
ing in  detail  whom  she  wanted  to  talk  to — 
and  why. 

There  are  many  stories  (undercover,  of 
course)  about  the  prominent  personalities  in 


Lawyers,    Threatening   to   Sue 

For  Fees,  Taken  Care  of 

Without  Court  Action 


Quietly  and  with  nary  a  tip-off  to  an 
industry  that  didn't  know  it  was  happening. 
Harley  L.  Clarke,  Mid-West  public  utilities 
magnate  and  now  part  and  parcel  of  the 
picture  business  as  well,  has  warded  off  a 
barrage  of  law  suits,  threatened  by  lawyers, 
which  might  have  hampered  and  retarded 
the  reorganization  of  the  Fox  enterprises 
had  they  been  permitted  to  reach  the  courts. 

When  the  struggle  for  control  of  the  Fox 
companies  had  reached  its  peak,  there  "were 
as  many  as  twenty-two  legal  lights  in  the 
competitive  lists,  representing  various  groups 
of  stockholders  and  individuals.  Exactly 
what  the  combined  legal  fees  totaled  has 
never  been  divulged,  but  estimates  have  run 
the  figure  up  as  high  as  $5,000,000. 

After  Clarke  stenped  in  and  bought  the 
Class  B  voting  stock  owned  by  William  Fox 
and  thereby  assumed  control  of  the  com- 
panies, the  statements  for  services  from  vari- 
ous law  firms  began  to  pour  in.  For  a  time, 
it  appeared  that  the  tangle  of  who  was  to 
pay  whom  and  how  much  would  end  up  be- 
fore judge  and  jury. 

No  More  "Dirty  Linen" 

It  is  understood  that  Clark  appreciated 
the  fact  that  unless  something  was  done 
about  it,  the  washing  of  Fox  linen  in  the 
public  prints  might  continue  without  end. 
He  then  moved  to  clear  up  the  situation 
which  by  that  time  was  extremely  complex 
until  today,  it  is  learned,  the  slate  is  prac- 
tically  clean. 

Clarke's  quick  handling  of  the  problem  is 
regarded  by  the  limited  few  who  know  the 
details  as  an  extremely  workmanlike  job 
and  constitutes  the  last  colorful  chapter  in 
washing  up  the  inside  organization  history 
of  the  companies  which  he  now  heads. 


Philly  Hears  Janet  Is 
in  Town;  Police  Called 

Philadelphia — Word  that  Janet  Gaynor 
was  visiting  her  father,  Frank  Gaynor,  in 
Frankford,  attracted  such  a  crowd  outside 
the  house  that  a  police  guard  was  sent  for 
to  prevent  disorder.  The  player  paid  a 
flying  visit  to  her  father's  home,  accom- 
panied by  her  husband,  Lydell  Feck. 

Miss  Gaynor  was  born  on  Wister  Street 
near  Germantown  Avenue  in  Philadelphia 
23  years  ago. 


Hollywood  who  make  regular  trips  to  vari- 
ous and  sundry  mediums,  palmists  and  an- 
alyzers. The  customers  include  producing 
supervisors,  directors,  actors,  writers,  play- 
ers of  both  sexes,  studio  execs  and  lesser 
lights  on  the  various  company  payrolls. 
Some  of  the  names  blaze  forth  in  the  largesi 
types  on  the  24  sheets  for  pictures ;  and 
others  get  smaller  size  letters  on  the  poster 
advertising,  but  they  are  all  willing  to  put 
the  old  dough  on  the  line  for  a  chance  look 
into  the  future — whether  it's  on  the  level  or 
not. 


Lyon's  Mother  Honored 

Hollywood — In  a  nation-wide  contest 
conducted  by  the  Photographers'  Ass'n 
of  America  to  find  "America's  Love- 
liest Mothers"— Mrs.  A.  W.  Lyon  of 
Hollywood  was  awarded  third  prize. 
Mrs.  Lyon  is  the  mother  of  Ben  Lyon, 
featured  screen  player. 


Claims  Columbia 
Welched  on  Deal; 
Sues  for  $450,000 


Columbia  has  20  days  in  which  to  answer 
action  brought  in  the  Supreme  Court,  New 
York,  by  Herbert  R.  Ebenstein,  insurance 
broker,  for  $450,000  which  he  claims  is  due 
him  in  commissions  for  interesting  F.  J. 
Lisman  &  Co.  in  financing  the  producing 
company. 

The  action,  which  Joe  Brandt  describes 
as  "one  of  those  things,"  is  based  on  an 
alleged  agreement  entered  into  between  Co- 
lumbia and  Ebenstein  on  Sept.  7,  1928, 
w  herein  the  latter  declares  he  was  to  secure 
finances  for  Brandt's  organization.  The 
complaint  avers  that  Columbia  needed  such 
financing  sorely  at  the  time. 

Ebenstein  says  he  finally  interested  Lis- 
man in  the  plan,  but  that  Columbia  would 
not  go  through  with  it,  switching  to  God- 
dard  &  Co.  His  attorneys  are  Abeles  and 
( rreen. 


Suggest' n  of  Peace  Award 
For  Laemmle  Hit  by  Quirk 

Agitation  to  obtain  the  Nobel  Peace  Prize 
Idr  Carl  Laemmle,  producer  of  "All  Quiet 
on  the  Western  Front,"  leads  James  R. 
Quirk  to  make  some  pertinent  remarks  in 
the  current  issue  of  Photo  Magazine  both 
on  the  fitness  of  such  a  choice  and  on  the 
relative  recognition  accorded  author  and 
producer. 

"Far  be  it  from  me  to  intimate  that  the 
jolly  idea  originated  with  any  one  even  re- 
motely connected  with  Uncle  Carol's  pay- 
roll," says  Quirk.  "But  that  the  idea  origi- 
nated in  Hollywood  I  have  no  doubt.  It  is 
just  that  kind  of  an  idea — if  you  know  what 
I  mean. 

"If  I  mistake  me  not,  didn't  Carl  Laem- 
mle's  Universal  company  produce  one  of 
those  blood-red  war  pictures  that  were  the 
box-office  fashion  in  the  early  days  of  our 
participation  in  the  late  conflict — the  davs 
when  'The  Beast  of  Berlin,'  'To  Hell  With 
the  Kaiser'  and  'On  to  Berlin'  helped  send 
our  boys  to  the  enlistment  offices  yelling  for 
revenge  ? 

"Also,  there  is  not  a  word  among  the 
suggestions  about  Remarque  who  actually 
wrote  the  book  which  Director  Lewis  Mile- 
stone translated  so  faithfully  into  celluloid." 


34 


Motion    Picture    News 


July  26 ,  193 0 


The    Insiders'    Outlook 


THEY'RE  covering  it  up  mighty 
well.  Maybe  -so  well  that  the  yarn 
won't  break — with  names — until 
the  internal  situation  in  a  certain  outfit 
is  straightened  away. 

But  the  facts  are  these  for  you  to  read 
into  them  what  you  will: 

Unless  a  radical  improvement  in  qual- 
ity is  evidenced  by  the  production  head 
of  this  particular  organization,  the  blow- 
up that  now  impends  will  be  speedy, 
devastating,  and  costly. 

Speedy,  because  something  has  to  be 
done  to  keep  the  producer's  allied  thea- 
tres supplied  with  real  box-office  pictures. 

Devastating,  because  it  will  surprise 
the  business  under  whose  very  nose  the 
situation  is  so  rapidly  crystallizing. 

And  costly,  because  the  man  involved 
is  well  up  in  the  four-figure-a-week  class 
under  a  contract  which  runs  for  several 
years. 

At  the  New  York  end,  those  in  whose 
destinies  the  future  of  the  company  rests 
are  worried  and  alarmed  over  the  present 
state  of  affairs  and  quite  a  bit  at  a  loss 
what  to  do.  You  see,  there  are  several 
hard-headed,  practical  bankers  whose 
questions  will  have  to  be  satisfied  and 
that,  as  usual,  won't  be  such  an  easy 
obstacle  to  hurdle. 

He'll  Find  Out 

Hollywood  today  is  the  Hollywood  of 
waning  song  writers,  dialogue  writers, 
stage  people  and  patents.  With  the  in- 
troduction of  sound,  the  coast  was  forced 
to  become  familiar  with  all  of  these. 
Basic  patents  sprung  up  overnight,  and 
there  were  so  many  improvements  made, 
and  at  so  fast  a  rate,  no  one  seemed  to 
know    just    where   things    were   at. 

In  this  jumble,  one  smart  studio  tech- 
nician took  advantage  of  the  fact  that 
separate  basic  patents  on  a  certain  device 
were  held  by  two  different  individuals. 
Although  the  patents  were  different  and 
allowable,  they  achieved  practically  the 
same  results.  The  technician  has  been 
jumping  the  two  basic  patents  for  sev- 
eral years,  figuring  that  if  one  of  the 
patent  holders  checked  on  him,  he  would 
secure  a  license  from  the  other  and  claim 
his  process  was  based  on  the  latter. 

But  a  few  months  ago,  the  two  patent 
holders  got  together  and  decided  that  they 
would  join  forces.  A  separate  company 
was  formed,  in  another  state,  to  retain 
secrecy  and  now  they  are  checking  up  on 
the  pirate  technician  with  a  view  to  enter- 
ing suit  for  damages.  It  will  run  into 
hundreds   of   thousands. 


Funny  part  is  that  the  technician's 
company — one  of  the  big  ones — will  have 
to  take  care  of  the  suit  and  the  damages. 

Pinching  the  Rooster 

Lower  Broadway  is  the  scene.  The 
principals  are  several  bankers,  and  their 
subject,   Pathe. 

I'nconfirmable — as    a    matter    of    fact 


Virtuous  Dowagers 

Bob  Cochrane,  taking  his  lusty  type- 
writer in  hand,  postalsystems  this: 

"So  the  old  Universal  is  sold  down 
the  river  again! 

"That's  what  your  'Insiders'  Outlook' 
sees  in  the  offing. 

"The  fact  that  there  is  no  truth  in 
the  story  doesn't  matter,"  he  con- 
tinues. "It's  still  a  good  story.  It 
has  been  a  good  story  for  years  and 
years  and  years.  It's  one  of  the  best 
stories  the  industry  has  ever  had,  be- 
cause it  has  always  been  available 
when  there  was  nothing  else  to  talk 
about." 

Then,  in  the  best  Cochranian  hu- 
mor: 

"We're  perfectly  willing  to  take  our 
turn  in  being  sold  out  by  rumor,  but 
don't  you  think  you  should  divide  the 
honor  with  other  companies  now  and 
then?" 

The  Insiders  have  heard  their  stuff 
described  in  many  ways,  some  of  them 
hardly  suitable  for  publication,  but 
Cochrane  transfixes  it  like  this: 

"I  like  to  read  your  'Insiders'  Out- 
look' because  it  reminds  me  for  all 
the  world  of  a  virtuous  old  dowager 
kittenishly  pretending  to  be  naughty 
— when  we  all  know  darned  well  that 
she's  painfully  virtuous — but  I  must 
insist  that  hereafter  you  refrain  from 
selling  Universal  more  than  once  a 
month.  It  ain't  doing  right  by  our 
Nell." 


denied  and  emphatically,  too — is  the  yarn 
that  Harley  L.  Clarke,  who  says  nothing 
but  does  much,  is  dickering  for  Pathe's 
interest  in  the  Du  Pont- Pathe  Manufac- 
turing Co.,  marketers  of  raw:  stock  and 
an  extremely  prosperous  business  enter- 
prise. 

Also  for  Pathe  News.  Why  the  latter  ? 
Not  hard  to  dope  that  one  out. 

Yet,  speaking  on  behalf  of  Pathe,  is 
the  official  executive,  preferring  to  re- 
main unnamed,  who  gives  the  assurance 
that  this  is  not  to  be.  Admitting  that 
■such  a  deal  was  discussed  some  months 
ago,  this  informant  ups  and  declares 
Pathe  is  not  for  sale;  that  the  company 


is  all  set  to  go  on  its  own  and  looking 
to  the  future  with  a  very  considerable 
optimism. 

And  there,  this  one  rests  for  the  time 
being. 

Jam — Studio  Kind 

Is  Zanuck   in  or  is   Zanuck  out? 

Hollywood  both  asks  and  answers  its 
own  question  in  the  same  breath. 

The  boulevards  out  California  way  are 
rampant  with  reports,  rumors  and  whis- 
perings that  Darryl,  associate  producer 
on  the  Warner  lot,  may  shortly  leave  tlit 
company. 

Story  goes  he  and  Jack  Warner  hit  it 
off  in  grand  style,  as  has  been  the  case 
for  lo  these  several  years,  but  that  else- 
where in  the  New  York  high  councils  of 
the  organization  Zanuck  does  not  sit  so 
fortissimo. 

An  entirely  different  slant  runs  some- 
thing like  this : 

That  Zanuck  has  just  signed  a  new 
two-year  contract  at  $6,000  a  week. 
Which  puts  the  chatter  about  kissing  the 
Warners  good-bye  exactly  104  weeks  off. 

System— 1930  Style 

A  trick  of  the  trade.  Call  it  big  busi- 
ness, if  you   like : 

A  big  timer,  well  known  throughout 
the  industry  and  particularly  in  New 
York,  is  filling  a  man's-sized  job  and  fill- 
ing it  well.  The  company  he  is  running- 
has  interests  in  practically  every  branch 
of  the  amusement  field. 

Yet,  this  chap,  for  some  reason  which 
those  who  know  his  gag  fail  to  under- 
stand in  view  of  his  undeniable  compe- 
tence, persists  in  staging  a  performance 
day  in  and  day  out  for  the  benefit  of  his 
president.     This  is  how  he  does  it : 

He  pyramids  his  appointments  with 
various  department  heads,  running  the 
last  half  of  the  first  into  the  first  half 
of  the  second.  And  so  on.  As  a  result, 
whenever  the  head  of  the  company  calls 
for  this  exec,  he's  usually  advised  Air. 
So-and-So  has  seven  or  eight  conferences 
on  at  once.  Or  if  the  big  boss  should 
peek  in  the  door,  he  finds  this  particular 
office  cluttered  with  conversation  and 
men. 

It's  a  swell  racket  for  the  executive- 
racketeer,  for  he  has  sold  his  superior 
the  idea  he's  slaying  himself  on  the  altar 
of  the  company's  progress. 

THE     INSIDERS 


Published  weekly  by  Motion  Picture  News,  Inc.    Founded  in  September,  1913.      Publication,  Editorial  and  General  Offices:   729  Seventh  Avenue    New   York  City,   rVMum 

A.  Johnson,  President  and  Publisher;  E.  J.  Hudson,   Vice-President;  Maurice  Kann,     Editor;    Charles   F.    Hynes.   Managing    Editor;    James    P.    Cunningham     News   Editor; 

Raymond  E.   Gallagher,  Advertising  Manager;   Los  Angeles  Office;  Hotel  Roosevelt,     Hollywood;    Walter    R.    Greene,    Western    Representative.       Chicago    Office:    910    So. 

llarrv  E.  Holquist,  Central  West  Representative.    Subscription  Price:    $3.00  per  year  in  United  States,  Mexico  and  all  U.  S.  Possessions     Canada,  JS.OO. 

in,   $10.00.     Copyright    1930.   by  Motion  Picture  News,  Inc.,   United  States  and    Great   Britain.      Title  registered  m    United  States  Patent   Office  and  foreign   countries. 

Entered  as  second  class  matter  at  the  Post   Office,  New  York,  April  22,   1926,  under  Act  of  March   3,   1879. 


,      . 


July  26,  19  3  0 


M  o  t  i  o  n    Picture    News 


35 


Chains  Now  Find  They  Must  Lean  On 
"Little  Fellow"  To  Fight   Oppression 


Showmanship 


t 


How  they  run  theatres  in  New  York 
City: 

One,  showing  the  Oswald  cartoon, 
"Not  So  Quiet,"  billed  it  on  the  pro- 
gram as  "All  Is  Quiet." 

Another  reported  that  his  house, 
now  second  run,  would  become  first 
run  in  the  fall,  but  did  not  know  why. 

In  another  the  cats  chase  rats 
around  the  auditorium  during  the 
performances,  but  the  audiences  pay 
no  attention  to  them.  They're  used 
to  it. 

And  they  talk  about  "the  sticks." 


Warners  Plan  To 
Expand  in  Texas 
And  in  Oklahoma 


Oklahoma  City  —  Warners  will  expand 
throughout  Oklahoma  and  Texas  with 
opening  of  the  Midwest,  scheduled  for  Aug. 
1.  The  theatre  is  one  of  the  group  of  Tom 
Roland  houses  recently  taken  over  by  the 
company.  The  lease  on  the  Shrine  Audito- 
rium is  to  be  continued  for  presentation  of 
roadshows  and  long  runs.  The  Midwest 
and  Liberty  will  offer  first  runs,  the  Em- 
press and  Folly  second  runs  and  the  Palace, 
under  lease  to  Sol  Teters,  will  continue 
vaudeville,  musical  comedy  and  pictures. 


Harry  Zehner  to  Head 
233  Club  on  the  Coast 

Hollywood — Harry  H.  Zehner,  assistant 
general  manager  of  Universal  Studios,  and 
one  of  the  most  popular  production  execu- 
tives in  Hollywood,  is  slated  to  become  pres- 
ident of  the  233  Club  at  the  organization's 
annual  election  Aug.  20.  Zehner  was  se- 
lected for  the  post  by  the  two  nominating 
committees. 

Other  candidates  for  offices  in  the  the- 
atrical Masonic  body  include :  John  Le  Roy 
Johnston,  executive  vice-president ;  Henry 
Otto,  Charles  Crockett,  P.  A.  Be  Hannessy, 
C.  E.  Toberman  and  Jean  Hersholt,  vice- 
presidents  ;  Otto  K.  Oleson,  treasurer ;  Mor- 
ris Resch,  Abraham  Goldman  and  Lee  King, 
secretaries ;  Marco  Hellman,  W.  S.  Van 
Dyke,  Edwin  Carewe,  Samuel  Kress,  J.  J. 
Franklin,  Lloyd  Whitlock  and  Clifford 
Smith,   directors. 


Victory  Seen 

St.  Paul — Indicating  a  victory  for 
exhibitors  in  their  fight  to  secure  one 
operator  in  the  booth  of  sound  houses 
and  a  non-union  helper  to  change 
discs  and  needles,  operators  here  have 
discontinued  bannering  of  houses 
now  running  open  shop  as  a  result  of 
the  controversy  with  the  union. 


Personal  Contact  Factor  in 

Warding  Off  Adverse 

Legislative  Moves 


Value  of  the  independent  exhibitor  in 
combating  adverse  legislation  now  is  being 
recognized  by  circuit  operators,  who  find  in 
"the  little  fellow"  a  bulwark  of  protection 
against  oppressive   laws. 

The  independent's  personal  contact  with 
his  local,  state  and  Federal  representatives, 
the  big  chains  are  finding,  goes  a  long  way 
in  thwarting  objectionable  measures  as  they 
arise.  The  circuit  with  its  far-retmoved 
home  office  often  finds  itself  at  a  disadvan- 
tage in  coping  with  legislative  attacks.  This, 
plus  the  antagonism  against  chain  operation 
which  is  being  felt  by  other  lines  of  business, 
places  the  circuit  in  a  dependent  position  so 
far  as  legislative  activity  is  concerned. 

Aiding  Exhibitor  Bodies 

To  this  growing  appreciation  of  the  need 
for  the  independents'  aid  can  be  attributed 
decision  of  circuits  to  become  active  in 
regional  exhibitor  organization  activities. 
The  circuits  now  are  lending  support  to 
exhibitor  bodies,  finding  the  co-operation 
mutually  beneficial.  There  have  been  nu- 
merous instances  where  independent  exhibi- 
tors have  saved  the  day  in  combatting  cen- 
sorship and  obnoxious  tax  measures,  par- 
ticularly where  the  solons  had  evidenced  an 
inclination  to  "pick  on"  circuit  operators. 


South  Dakota  in 
Danger  of  10% 
Ticket  Tax  Levy 

Pierre,  S.  D. — Because  exhibitors  of  this 
state  probably  will  not  present  a  united 
front  in  a  campaign  against  a  ten  per  cent 
tax  measure  now  pending,  and  the  North- 
west exhibitor  unit  will  remain  aloof  from 
the  fight,  there  is  danger  of  the  bill  be- 
coming law.  Senator  Charles  Lee  Hyde, 
who  is  a  local  exhibitor,  killed  the  bill  in 
committee  at  the  last  session,  but  this  year 
the  situation  is  different.  The  Northwest 
exhibitor  unit  probably  will  keep  hands  off. 
stating  the  bill  is  a  matter  for  Will  H.  Hays 
and  Charles  C.  Petti  John  to  combat. 


Tiffany  Artist  Dies 

Ailing  since  undergoing  an  attack  of 
pneumonia  some  time  ago,  Walter  Hopkins, 
veteran  Tiffany  artist,  was  found  dead  in 
his  bed  at  his  New  York  home  by  John 
Savage  of  the  company.  The  latter  had 
called  to  inquire  why  Hopkins  had  not  re- 
ported at  the  office. 


Klein,  Hoffman  Abroad 

Edward  L.  Klein  and  M.  H.  Hoffman,  as- 
sociated in  development  of  Liberty  Prod., 
are  in  Europe,  having  left  New  York  hur- 
ried! v  late  last  week. 


A  Critic's  Slant 

The  tendency  on  the  part  of  some 
theatrical  circuits  to  substitute,  in 
part,  billboards  and  street  car  adver- 
tising for  paid  newspaper  space  puz- 
zles me. 

Whoever  heard  of  a  theatregoer 
walking  to  the  corner  and  waiting 
there  until  a  trolley  came  along  that 
he  might  determine  which  show  he 
would   attend? 

Or  of  a  theatregoer  touring  the 
billboards  by  motor  to  make  a  selec- 
tion?— Chester  Bahn  in  the  Syracuse 
Herald. 


Charninsky  Firm 
Takes  Over  4Pan' 
At  Kansas  City 


Kansas  City — Marking  another  step  in 
the  breaking  up  of  the  Pantages  chain  which 
is  being  reduced  to  a  handful  of  theatres, 
the  Pantages  here  has  been  taken  over  by 
the  (  harno  Amusement  Co.,  new  firm  form- 
ed  by    Louis   Charninsky   and    A.   A.    Mack. 

Charninsky  continues  as  manager  of  the 
theatre,  which  is  to  play  first  runs  and  Fan- 
chon  &  Marco  presentations.  Mack  is  own- 
er of  the  Twelfth  St.  theatre.  Charninsky 
completed  the  deal  with  the  Pantages  Thea- 
tre Co.  of   Los  Angeles. 


Cinema  Patents  Co.  Suit 
Against  Craft  Up  Aug.  12 

Wilmington,  Del. — Craft  Film  Laborato- 
ries. Inc.,  has  been  cited  to  appear  before 
Federal  Judge  John  P.  Nields,  Aug.  12, 
ti>  «le fend  a  motion  for  a  preliminary  injunc- 
tion restraining  the  use  of  its  developing 
machines.  The  citation  was  obtained  by 
Cinema  Patents  Company,  which  tiled  the 
action  recently,  alleging  infringement  of 
two  patents  granted  on  a  application  of 
I  .eon  ( '.auniont,  tiled  in   1909. 


Another  Tilt  at  Columbia; 
Barsky  Out  as  Producer 

Hollywood — After  eight  months  as  ;h«i 
date  producer  at  Columbia,  Bud  Barsky  has 
resigned.  William  Lord  Wright,  formerly 
in  charge  of  serials  and  shorts  at  Universal, 
takes  over  some  of  Barskv's  duties. 


Exhibs  on  Spot 

Minneapolis — Action  against  a  num- 
ber of  exhibitors  of  the  territory,  some 
of  them  prominent,  for  alleged  copy- 
right violations  may  be  undertaken  by 
distributors.  Alleged  offenders  have 
been  notified  of  complaints  following 
investigation  by  the  Hays  office.  Bi- 
cycling and  holding  over  of  prints  are 
charged. 


36 


.1/  o  I 


/'  i  c  /  it  r  c    A*  e  ws 


July  26,  1930 


Warners,  First  National,  to  Be  Party 
To  Contract  if  Move  Consistent,  Legal 


Companies'  Legal  Staffs  Now 

Studying  Situation,  Says 

Sam  E.  Morris 


Whether  Warners  and  First  National  will 
he  a  party  to  the  new  standard  license 
agreement  is  a  matter  being  determined  by 
the  companies'  legal  staff,  in  consultation 
with  attorneys  of  the  various  other  com- 
panies. 

Sam  E.  Morris,  War- 
ner vice-president  in 
charge  of  distribution, 
is  authority  for  the 
statement,  declaring 
that  the  companies  are 
eager  to  become  par- 
ties to  the  contract, 
but  "don't  know  yet 
whether  that  can  be 
done." 

The  arrangement  ex- 
isting between  the  two 
companies  and  Electri- 
cal Research  Products 
presents  an  unique  situation,  so  far  as  the 
contract  is  concerned,  and  necessitates  that 
Warner  films  and  sound  be  sold  separately. 
This  means  that  there  is  to  be  no  change 
in  the  two  firms'  policies  respecting  score 
charges. 

Will  Join  if  Consistent,  Legal 

Warners  and  First  National  will  become 
parties  to  the  contract  if  they  can  consist- 
ently and  legally  do  so,  Morris  says.  The 
legal  phase  of  the  matter  is  raised  by  the 
Thacher  decision  outlawing  compulsory  ar- 
bitration. 


Sam   E.  Morris 


At  the  recent  5-5-5  conferences,  which 
drafted  the  proposed  new  standard  contract, 
strong  effort  was  made  by  exhibitors  to 
bring  about  elimination  of  score  charges. 
Distributors,  however,  took  the  position 
that  efforts  to  cut  score  charges  were  be- 
yond the  province  of  the  conference,  and 
that  score  charges  properly  are  matters  of 
company  policy. 

Meanwhile,  final  details  of  the  proposed 
new  form  of  agreement  are  being  whipped 
into  shape,  preparatory  to  submission  of 
the  proposed  new  contract  to  exhibitor 
groups    for   ratification. 

"U"  May  Make  Its  Foreign 
Talkers  in  Berlin  Studio 

Hollywood — Universal  is  figuring  on  es- 
tablishing production  headquarters  for  for- 
eign versions  of  talkers  in  Berlin,  with  pres- 
ent plans  calling  for  making  German,  Span- 
ish and  French  talkers  in  that  center  for 
the  European  market.  Paul  Kohner  may 
take  charge  of  the  plant. 


Gets  Scandinavia  Post 

Carl  Nielsen  has  taken  over  the  duties 
of  district  manager  of  Scandinavia  Eor  Fox, 
with  headquarters  in  Stockholm,  Sweden, 
according  to  an  announcement  by  Clayton 
P.  Sheehan,  general  foreign  manager. 


Franklin 

Discusses 

Contract 


Harold  B.  Franklin,  in  New  York,  on  a  quick  trip  from 
the  Coast,  came  East  to  discuss  his  new  contract  with  Har- 
ley  L.  Clarke,  president  of  the  Fox  companies. 

Franklin  has  some  months  to  go  on  his  existing  arrange- 
ment, but  it  is  possible  the  unexpired  term  may  be  can- 
celled in  favor  of  an  entirely  new  agreement  to  run  for 
five   years. 


Indie  Pow  Wow  to  Quota  Worse  Bar 

Assail  5-5-5  is    In  Germany  Than 

Rembusch's  Plan        Ex-Patent  'Jam' 


Minneapolis — Frank  J.  Rembusch  of  In- 
dianapolis wants  to  call  a  meeting  of  un- 
affiliated exhibitors  here  in  the  stronghold 
of  W.  A.  Steffes,  one  of  the  Allied  leaders, 
to  discuss  the  proposed  new  arbitration  and 
rezoning  plans  and  the  Thacher  decree. 

Allied  leaders  will  be  openly  charged  by 
Rembusch  with  "leading  the  independents 
to  slaughter."  He  will  declare  that  the 
2-2-1  and  5-5-5  conferences  violate  the 
Thacher  decree. 


Fox-R-K-0  Swap 
Of  Theatres  Is 
Off  In  Wisconsin 


Milwaukee— H.  J.  Fitzgerald,  vice-presi- 
dent and  general  manager  of  Fox  Midwesco 
Theatres,  has  received  word  from  the  New 
York  office  that  the  deal  between  R-K-0 
and  Fox,  affecting  the  latter's  Strand  in 
Madison  and  the  former's  Palace-Orpheum 
theatre   in  this  city,  has  been   discontinued. 

Due  to  some  last  minute  change  in  the 
plans,  the  negotiations  did  not  materialize 
after  several  months  of  dickering,^  it  was 
reported.  By  means  of  the  plan,  Fox  was 
to  turn  over  its  Strand  in  Madison  to 
R-K-0  giving  that  circuit  the  control  of  the 
town,  while  Fox  was  to  acquire  R-K-(  )|s 
Palace-Orpheum  here  and  provide  R-K-O's 
Riverside  theatre  in  this  city  with  Fox 
product. 


Colman  Pleases 

Ronald  Colman  turns  in  another  fine 
performance  in  "Raffles."  As  the  gen- 
tleman crook  trying  to  turn  over  a  new 
leaf,  but  undertaking  a  gem  theft  to 
help  save  a  friend,  Colman  is  excel- 
lent. He  has  fine  support,  direction 
and  production  values. 

There  isn't  the  kick  that  "Bulldog 
Drummond"  had,  but  "Raffles"  is  a 
good  picture  and  one  which  will  please 
ijenerallv. 

H  Y  N  E  S 


Although  successful  in  negotiating  a  pat- 
ent peace  in  Germany,  American  distributors 
have  run  into  the  snag  of  the  new  German 
"kontingent,"  which  may  wreck  film  relations 
between  the  two  countries  to  a  greater  ex- 
tent than  the  patent  jam  now  ended.  The 
210  limit  set  on  foreign  importations  will 
make  it  virtually  impossible  for  American 
distributors  to  operate  profitably  in  Ger- 
many. 

Will  H.  Hays  is  arriving  in  New  York 
Tuesday,  when  meetings  will  start  to  seek  a 
solution  of  the  new  problem.  There  is  a 
possibility  that  the  American  firms  will 
figure  that  it's  just  too  bad  and  withdraw 
entirely   from   the   German   market. 

World    Market    Divided 

The  patent  agreement  divides  the  world 
market  between  German  and  American  pro- 
ducers of  talking  picture  apparatus  as  fol- 
lows : 

Germany  supplies  Germany  (including 
the  Danzig,  Saar  and  Memel  territory), 
Austria.  Hungary.  Switzerland,  Czecho- 
slovakia, Holland,  Dutch  East  Indies,  Den- 
mark, Sweden,  Norway.  Finland.  Jugo- 
slavia,   Rumania  and   Bulgaria. 

The  United  States  supplies  the  United 
States.  Canada,  Newfoundland.  Australia. 
New  Zealand,  Straits  Settlements.  India  and 
Russia.  Apparatus  required  for  other  coun- 
tries, notably  France  and  Britain,  will  be 
supplied  by  both  German  and  American 
factories. 

As  the  agreement  also  provides  for  com- 
plete interchangeability  of  German  and 
American  pictures  and  equipments,  change 
in  the  equipments  of  both  countries  will  be 
necessary. 


School  Heads  Acquitted 

Hollywood — Tried  without  jury,  Ulysses 
M.  Dailley  and  Vincent  M.  Harnett,  film 
actors'  school  proprietors,  were  acquitted 
of  charges  of  grand  theft  by  Superior  Judge 
Hardy.  Nearly  a  score  of  former  students 
were  prosecution   witnesses. 

Schenck  to  Coast 

Joseph  M.  Schenck  of  United  Artists  left 
New  York  for  Hollywood  Thursday,  indi- 
cating that  he  has  abandoned  his  customary 
trip  to   Europe  this  summer. 


July  2  6 , 19  3  0 


M  o  t  i  o  ii    P  i  c  l  n  r  e   N  e  w  s 


37 


Will  U.  S.  Protection  Case  Hold  Water 
In  View  of  Rezoning?  Is  Coast's  Query 


Needed:  Another  Code 

Balt'more —  Independents  here  are 
squawking  over  the  practice  of  down- 
town houses  advertising  that  certain 
films  will  "not  be  shown  again  this 
season"  in  local  houses.  They  claim 
that  such  copy  misleads  the  public  as 
the  term  "season"  is  indefinite,  and  as 
a  result  subsequent  run  business  is 
hit.  The  Maryland  exhibitor  unit  is 
investigating. 


Circuit  Bucking 
Cleveland  Zoning; 
Draft  New  Plan 


Cleveland — Obstacles  to  resumption  of 
the  zoning  system  abandoned  a  year  ago 
are  seen  in  the  opposition  of  one  circuit 
here,  which  claims  it  can  secure  better 
arrangements  without  the  plan.  Whether 
this  stand  will  throw  a  monkey-wrench  into 
the  proceedings  can  not  as  yet  be  ascer- 
tained. 

Meanwhile,  exhibitors  and  distributor- 
are  holding  conferences  on  the  proposed 
schedules.  Members  of  the  Film  Board 
drafted  a  tentative  plan  which  has  been  sub- 
mitted to  the  Cleveland  exhibitor  unit.  The 
plan  was  in  operation  several  years  before 
being  discontinued.  Its  resumption  is  said 
to  be  desired  by  exhibitors  and  distributors 
generally. 


Allied  Still  Has 
Hope  of  National 
Clearance  Board 

Washington — Allied  States  Ass'n  has  nut 
abandoned  its  hopes  of  a  national  board  to 
consider  protection  problems.  Distributors 
declined  to  discuss  the  Allied  proposal  dur- 
ing the  contract  meetings,  holding  that  pro- 
tection was  being  worked  out  by  the  series 
of  conferences  being  held  on  the  subject 
in   various  keys. 

Allied  wants  local  boards  in  key  cities  and 
a  national  appeal  board  to  arbitrate  anv  <l;- 
agreements  which  may  arise. 


Sullivan  to  Return  to 

Coast  for  U.  S.  Case 

With  product  of  three  major  companies 
set  for  the  Fox  eastern  houses  and  deals 
under  way  for  the  Midwesco  and  Fox  West 
Coast  Circuits.  Jack  Sullivan,  in  charge  of 
buying  for  Fox,  is  to  leave  New  York  soon 
for  the  Coast.  He  is  to  time  his  return  to 
Los  Angeles  to  be  on  hand  for  trial  of  the 
government's  protection  case  on  August  15. 


Distributors   Seen   As   Having 

Beat  Government  to  Punch 

On   Issue 


Los  Angeles — Whether  the  industry  has 
beaten  the  government  to  the  punch  in 
handling  the  protection  problem  is  expected 
to  be  demonstrated  Aug.  15  when  the  con- 
spiracy case  brought  against  Fox  West 
<  oast  Theatres,  its  officials  and  several  dis- 
tributors, is  slated  to  go  to  trial.  There  is 
considerable  speculation  as  to  the  outcome 
of  the  case. 

The  government  charges  Fox  West  Coast, 
its  allies  and  a  number  of  distributors  with 
conspiring  to  freeze  out  independent  houses. 
in  criminal  indictments  voted  by  the  Federal 
Grand  Jury  here.  West  Coast,  through  its 
president,  Harold  B.  Franklin,  has  stated 
that  it  welcomes  the  government  action  in 
order  to  settle  "once  and  for  all"  the  legal- 
ity of  clearance. 

To  Forestall  Action? 

In  what  was  considered  a  counter  move, 
distributors  have  rewritten  zoning  schedules 
for  southern  California,  in  co-operation  with 
independent  and  affiliated  exhibitors.  By 
the  rezoning,  it  is  stated,  distributors  figured 
they  could  remove  the  cause  of  government 
action  and  ward  off  its  thrusts  in  the  forth- 
coming   conspiracy    trial. 

The  Los  \ngeles  rezoning  program  now 
is  beinK  used  as  a  model  for  other  terri- 
tories, distributors  declared,  figuring  that 
the  rezoning  of  all  territories,  in  coopera- 
tion with  exhibitors,  will  forestall  any  pro- 
posed further  government  action. 


Skouras  Houses 
Key  Factors  in 
St.  Louis  Zoning 


St.  Louis — Re-zoning  of  this  territory  is 
under  way.  Schedules  have  been  virtually 
agreed  upon  for  the  territory  outside  St. 
Louis  by  a  joint  committee  of  the  Film 
Board  and  eastern  Missouri  and  southern 
Illinois  exhibitor  unit.  Fred  Wehrenberg, 
president  of  the  exhibitor  unit,  has  called 
upon  all  exhibitors  of  the  territory  to  co- 
operate by  furnishing  information  as  re- 
spects the  various  situations.  Appearances 
of  exhibitors  before  the  zoning  committee 
is  being  solicited. 

One  of  the  hardest  nuts  to  crack  will  be 
the  protection  to  be  given  the  St.  Louis 
Amusement  Co.  houses,  the  Skouras  sub- 
sequent  runs. 

In  some  instances  protection  of  90  days  is 
asked,  whereas  the  committee  members  feel 
that  28  days  perhaps  would  be  more  equit- 
able. Owners  of  first  run  houses  also  feel 
that  their  zone  should  extend  beyond  the 
limits  of  the  city  in  which  they  operate,  but 
they  may  not  receive  such  wide   protection. 


K.  C.  Awaits  Approval 

Kansas  City — Verdict  of  New  York 
sales  managers  is  being  awaited  on 
the  new  zoning  schedules  drawn  up 
by  local  exhibitors  and  distributors. 
Some  time  ago,  a  plan  was  drafted 
and  submitted  to  New  York,  but  it 
was  rejected.  Dave  Palfreyman  of 
the  Hays  office,  sat  in  on  last  week's 
conferences. 


Protection  Plan 
In  Illinois  Skids 
Into  the  Discard 


C.  C.  Pettijohn 


Chicago — Hopes  of  inaugurating  a  new 
protection  system  for  downstate  Illinois 
were  dwindling  this  week  as  criticisms  and 
objections  to  the  so-called  Rubens'  plan, 
which  J.  J.  Rubens.  Publix-Great  States 
executive,  proposed  at  an 
early  meeting  of  the  re- 
zoning committee  here, 
continued  to  come  in. 

It  is  believed  now  that 
the  entire  plan,  tentative- 
y  agreed  on  by  the 
downstate  committee, 
will  be  abandoned  with- 
in the  next  week.  This 
plan  was  based  on  a  pro- 
posal to  limit  protection 
to  one  mile. for  each  L- 
000  of  population  of 
towns  of  3,000  and  over. 
It  specified  a  maximum 
protection  limit  of  40  miles.  In  its  stead, 
proposals  will  be  made  to  cover  local  situa- 
tions where  existing  protection  conditions 
are  most  unsatisfactory.  These  local  provi- 
sions will  be  directed  at  sections  where  large 
circuits  now  command  protection  privileges 
throughout  whole  counties,  and  for  exces- 
sive periods  of  six  months  and  more. 

Rider  Called  Illegal 

Abandonment  of  all  attempts  to  change 
the  Chicago  protection  system  in  any  respect 
came  first.  After  six  weeks  of  discussions 
the  metropolitan  rezoning  committee  de- 
cided to  content  itself  with  recommendations 
governing  two-for-one  admissions,  double 
featuring  and  other  phases  of  bargain  show- 
manship, which  were  to  be  incorporated  in 
a  rider  and  attached  to  a  contract  incor- 
porating the  old  Chicago  protection  system. 
Phis  rider,  however,  was  pronounced  illegal 
as  part  of  a  Film  Board  contract  when  it 
was  submitted  to  C.  C.  Pettijohn  of  the 
Hays'  office  recently.  In  consequence,  it. 
too,   has  been   abandoned. 

The  Chicago  protection  practices  of  the 
past  will  be  put  into  written,  legal  form  to 
serve  for  the  future.  No  w-ritten  document 
of  the  kind  has  existed  here  before,  protec- 
tion having  been  dictated  by  general  and 
well    understood  principles. 


38 


M  o  tion   Picture   News 


July  2  6 , 193  0 


RKO  Business 
Big  in  Midwest; 
Bookers  Doubled 


Chicago — Business   increases  at  mid-west 
RKO  exchanges  in  recent  months  have  re- 
sulted   in    doubling    the    booking    forces    at 
most  of  the  branch  offices,  a  regional  sales 
meeting  of  the  company,  held  at  the  Stevens 
Hotel     here    this    week, 
was  told.  Exchanges  that 
have  not  already  doubled 
their  booking  forces  will 
|  do  so  in  the  near  future, 
it   was   predicted.     Short 
subject  bookings,  it  was 
said,  will  be  handled  by 
a   short    subject   booker, 
since     the     increase     in 
business  has  made  it  im- 
possible  for   the   feature 
bookers    to    handle   both 
products   in  most  of  the 
Charles  Rosenzweig  mid-west  exchanges  any 
longer. 

Additional  booking 
and  sales  policies  to  be  introduced  in  RKO 
exchanges  in  this  section  were  described  by 
(  harles  Rosenzweig,  general  sales  manager ; 
Jerry  Saffron,  eastern  division  manager, 
and  Give  Adams,  mid-west  division  man- 
ager. 

The  meetings  were  attended  by  all  mid- 
west branch  managers,  salesmen  and 
bookers. 


Musicians  Must 
Stand  Trial  in 
Picketing  Suit 

San  Francisco — The  Musicians'  Union 
and  other  organizations  and  individuals 
named  as  defendants  in  the  $300,000  dam- 
age  and  injunction  suit  brought  last  month 
by  Xa-ser  Brothers  have  been  given  ten 
days  in  which  to  answer.  Superior  Judge 
( '.  P.  Yicini,  sitting  for  Judge  Edmund  P. 
Morgan,  overruled  the  demurrer  of  the  de- 
fendants and  ordered  them  to  answer  the 
complaint  of  the  theatre  owners.  Judge 
Vicini  will  listen  next  week  to  arguments 
on  the  order  to  show  cause  why  a  restrain- 
ing order  to  prevent  agents  of  the  union 
from  picketing  three  of  the  plaintiff's  thea-- 
lies  should  not  be  granted.  Nat  Schmulo- 
w  it/,  representing  the  plaintiffs,  is  asking 
for  the  order  pending  a  hearing  of  the  case 
hi   its  merits. 


"Phantom"  Set  for  18 

Theatres  in  England 

London — Playing  firsl  run  at  the  Domin- 
ion, 3,000-sea1  house.  "The  Phantom  of  the 
Opera."  upon  which  the  ban  recently  was 
lifted  b)  the  British  exhibitor  association, 
has  been  set  for  IS  theatres  in  Britain  dur- 
ing the  next  month.  "The  Phantom"  was 
banned  several  years  ago  when  the  British 
became  incensed  over  use  of  soldiers  to 
exploit  the  film  in  London. 


Some  Bargain 

Double-featuring  is  being  continued 
with  a  vengeance  in  the  Greater  New 
York  area,  a  Motion  Picture  News 
check-up  shows.  Most  of  the  outly- 
ing houses  are  offering  the  two-picture 
show  and  showing  the  pick  of  the 
product  on  twin  bills.  As  an  instance, 
a  Bronx  house  double-featured  Marion 
Davies  in  "The  Floradora  Girl"  and 
Maurice  Chevalier  in  "The  Big  Pond." 


What  Britons  Do 
To  Choice  Film 
Lingo  Is  Crime 


Some  English  translations  of  American 
idioms  are  offered  by  P.  Kimberly,  man- 
aging director  for  National  Screen  Service 
in  London,  in  the  current  issue  of  "The 
En-Ess-Ess  Family,"  company  house  or- 
gan. Here  are  the  Americanisms  and  their 
British  translations: 


American 
Four  Flusher 
Buck 
Cinch 
All  Jake 
Bump  Off 
Dick 
Bum 
Sock 
Trooper 
Dump 
Break 
Hunch 
Dame 
Jane 

Dim  Bulb 
Sap 

Frame-up 
Flop 
Wow 
Grand 
Hoofer 
Frozen  Mit 
Hambone 
Gate 
Beat  it 
Bologny 
Wise  Crack 
Flat  Tire 
Dizzy 
Stalling 
Big  time 

Cream  in  the  can 
Meat  Hooks 
Small  Towner 
Take  the  air 
Joint 

The  Works 
Take  him  for  a  ride 
Old   Timer 
Make  it  Snappy 
Howdy 
Trap 
Sucker 
Whoopee 

To  "attach"  property 
Toting  a  rod 
Gat 
Racketeers 


English 
Swindler 
Dollar 

A  sure  thing 
All  right 
Murder 
Detective 
A  low  fellow 
Punch 
Actor 
Shanty 
A  chance 
An  idea 
A  woman 
A  girl 
Sleepy  head 
Fool 
Plot 
Failure 
Success 
1,000  dollars 
Dancer 
Cold  greeting 
An  amateur 
The  sack 
To  leave 
Bluff 
Joke 

Wash-out 
Inebriated 
Evading 
Star  theatres 
All  right 
1  lands 
Villager 
Get   outside 
Place  or  house 
The  idea 

Take  out   and  kill 
Veteran 
I  lurry 

How  do  you  do? 
Mouth 
Mug 
Fun 

Bailiffs  in 
Carrying   a  pistol 
Revolver 
Blackmailers 


Wood  to  Direct  "The  Crisis" 

Hollvwood — Upon  completion  of  John 
Gilbert's  current  talker  for  M-G-M.  "Way 
for  a  Sailor,"  Sam  Wood  will  direct  the 
talker  remake  of  "The  Crisis."  Al  Cohn 
and  Dan  Totheroh  are  preparing  the  adap- 
tation and  dialogue  on  the  latter  production. 


Allied  Unit  to 
Refuse  to  Pay 
Score  Charges 


Chicago — Echo  of  Allied  States's  attitude 
on  score  charges,  growing  out  of  the  refusal 
of    Warners   and   First    National   to   enter- 
tain proposals  for  their 
elimination,     was     had 
here    this    week    when 
the  local  Allied  unit  un- 
officially     advised      its 
members     not     to     pay 
score  charges.  The  unit 
is     headed    by     Aaron 
Saperstein. 

A  number  of  ex- 
changes here  have  made 
no  particular  effort  to 
collect  the  charges  in 
the  past  and  with  the 
concerted  refusal  of  the 
independents  to  pay  them,  it  is  believed 
these  exchanges  will  abandon  even  their 
former  indifferent  efforts  at  collection.  War- 
ners and  First  National,  however,  are  as 
emphatic  as  ever  about  score  payments. 

"Refusals  to  pay  them,"  representatives 
of  the  company  stated,  "will  be  met  with 
refusals  to  deliver  film." 


Aaron    Saperstein 


Buying  Strike 
Until  Fall,  Idea 
Of  Herrington 


Pittsburgh — Buying  strike  by  independent 
exhibitors  of  the  territory  until  after  the 
fall  meetings,  Oct.  20  and  21,  of  the  M.P.T. 
O.A.  of  western  Pennsylvania  and  Wrest 
Virginia,  is  being  advocated  by  Fred  J. 
Herrington,   secretary. 

Don't  get  panicky  in  the  belief  that  it  will 
be  impossible  to  get  pictures  next  season 
as  they  have  all  been  sold  to  the  chains, 
is   the   substance   of  his   warning. 

"If  you  will  only  hold  off,  and  let  the 
salesman  know  when  he  calls  on  you  that 
your  play  time  or  playing  dates  are  just  as 
valuable  to  him  as  his  pictures  are  to  you, 
it  will  be  to  your  own  advantage,"  he  says. 

"Look  over  your  contracts  that  you  have 
signed  in  the  past,  and  count  the  number  of 
pictures  and  the  play  dates  that  you  have 
booked  for  the  future.  I  believe  you  will 
find,  in  many  cases,  that  you  have  enough 
pictures  contracted  for  to  run  you  up  into 
October,  and,  in  a  number  of  cases,  as  far 
into  the  winter  as  December.  Then,  too. 
you  must  realize  that  there  would  be  no 
pleasure  in  your  buying  pictures  now  that 
you  cannot  run  until  you  have  gone  through 
with  your  present  contracts,  and  if  you  will 
hold  off  for  a  couple  of  months  you  will  be 
wise. 

"Remember  that  when  the  market  goes 
hunting  the  commodity,  the  price  of  the 
commodity  will  be  advanced,  but  when  the 
commodity  seeks  the  market,  the  price  of 
the  commodity  will,  of  necessity  be  forced 
down." 


July  26, 1930 


Motion    Picture    News 


39 


IncTp't  Not  Licked  By  a  Long  Shot, 
Gov't    Analysis    of    Business    Reveals 


South 

Taxing 

Theatres 


Atlanta — Danger  of  an  admission  tax  levy  in  Georgia, 
Florida  and  Alabama  is  expected  to  result  in  a  militant 
convention  Aug.  11  and  12  of  the  Southeastern  Theatre 
Owners'  Ass'n.  It  is  regarded  as  a  certa'nty  that  proposed 
ticket  taxes  will  be  introduced  in  the  three  states  at  the 
next  sessions  of  their  legislatures,  and  the  narrow  escapes 
of  the  past  are  expected  to  result  in  a  strong  preparedness 
campaign  this  year. 


Being  Taxed  Out  of  Business 

Jackson,  Miss. — Exhibitors  here  are  smarting  under  what 
they  term  the  oppression  of  the  10  per  cent  admission  tax 
levy,  wh;ch  went  into  effect  June  1.  A  number  of  theatres 
of  the  state  are  threatened  with  extinction  as  a  result  of 
the  tax,  it  is  said. 


Stage  Show  Boosts 

Nut,  But  Not  Net 

At  Houston  Met 


Houston — Close  survey  of  the  situation  at 
the  Publix  Metropolitan  since  the  resump- 
tion of  stage  shows  five  weeks  ago  after  a 
four-month  period  of  all-picture  policy  in- 
dicates that  the  theatre  is  about  "breaking 
even." 

In  other  words,  attendance  has  increased 
some  with  the  return  of  stage  shows,  and 
grosses  proportionately,  but  net  receipts  are 
about  the  same.  Actual  figures  are  not 
available  for  any  Houston  theatre,  but  the 
estimated  figures  are  $10,000  average  week- 
ly gross  now  as  against  $6,000  during  the 
all-picture  policy. 

Advantage  to  the  theatre  is  found  in  bet- 
ter satisfied  customers  since  the  stage  shows 
have  returned.  There  is  no  talk  in  Hous- 
ton of  the  stage  shows  being  discontinued 
again,  but  rather  of  building  them  up  with 
better  talent. 

Local  Publix  officials  declare  business  is 
normal  and  satisfactory,  and  the  stage 
shows  are  ''going  over  well."  Statements 
at  the  time  of  the  return  of  stage  units  to 
the  effect  that  the  "public  demanded  them 
for  light  entertainment  during  the  summer 
months"  seem  to  leave  a  loop  hole  allowing 
the  return  to  all-picture  policy  if  the  box- 
office  demanded  it. 

All  theatres  admit  business  is  in  a  de- 
pressed condition-  generally  but  not  more  so 
than  in  other  lines.  Theatre  attendance  al- 
ways drops  here  during  the  summer  months 
because  of  outdoor  aniusement  competition, 
including  the  bayshore  points  and  Galveston 
beach,  but  50  miles  away  on  a  paved  high- 
way. 


Prepare  for  Stage  Shows 

Ottawa — New  projection  and  stage  equip- 
ment has  been  installed  at  B.  F.  Keith's 
here,  which  is  expected  to  introduce  Publix 
stage  shows  at  an  earlv  date. 


Stage  Shows  Not 
Proving  Bets  At 
Far  N.  W.  Houses 


Seattle — Paramount  Publix  officials  and 
executives  in  the  Pacific  Northwest  are 
scratching  their  heads  and  wondering  again, 
upon  the  completion  of  the  first  four  weeks 
of  operation  of  the  Paramount  theatres  in 
Seattle  and  Portland  with  the  new  stage 
show  v 

Although  these  executives  are  decidedly 
adverse  to  giving  out  grosses  for  any  of 
their  houses  in  this  territory,  it  is  under- 
stood upon  very  good  authority  that  the 
average  weekly  increase  in  gross  business 
at  the  Seattle  Paramount,  at  least,  has  failed 
to  compensate  for  the  greatly  added  cost  of 
operation  since  the  inauguration  of  stage 
units. 

There  is  no  denying  that  the  stage  shows 
meet  with  favor  among  the  audiences,  but 
apparently  they  have  no  pulling  power  of 
their  own,  falling  into  the  same  classifica- 
tion as  short  subjects  of  average  character. 
This  has  been  proved  during  recent  weeks 
by  the  fact  that  a  strong  feature  one  week 
brought  big  business  and  a  weak  feature 
another  week  resulted  in  mediocre  business, 
despite  strong  advertising  and  promotion  of 
a  stage  show  of  better-than-average  calibre. 


a 


Holiday"  Gets  Run 

In  Carthay  Circle 

Hollywood — Pathe's  "Holiday,"  with  Ann 
Harding,  goes  into  the  Fox  Carthay  Circle, 
Los  Angeles,  for  a  twice-daily  run  follow- 
ing current  engagement  of  "So  This  Is 
London"  with  Will  Rogers.  ."Holiday"  is 
the  first  Pathe  production  to  get  a  Carthay 
Circle  run  since  De  Mille,'s  "Volga  Boat- 
man" several  years  ago. 


Criticism 

The   shows   have   gone   from    bad   to 
voice. — Carolina  Buccaneer. 


His    Prosperity    Depends     on 

Efficiency,    Despite    the 

Growth  of  Mergers 


Washington — The  independent,  unattach- 
ed, "lone  hand"  operator  in  any  line  of 
business — and  that  goes  for  motion  pictures 
as  well  as  any  other — is  not  licked,  despite 
merger  tendencies  and  the  growth  of  chains: 
Exactly  what  degree  of  prosperity  the  "lit- 
tle fellow"  will  enjoy  depends  entirely  upon 
the  efficiency  and  workmanlike  ability  with 
which  he  functions.  So  states  the  Depart- 
ment of  Commerce  in  a  foreword  to  a  re- 
vised bulletin  on  "Practical  Aids  to  the  In- 
dependent Merchant."  While  no  direct  ref- 
erence is  made  to  a  specific  industry,  the 
statement  is  designed  to  cover  all  fields  of 
commercial  endeavor.  This  is  how  the 
government   views   it : 

"In  the  last  analysis  the  independent  mer- 
chant will  maintain  his  place  in  proportion  to 
the  efficiency  with  which  he  performs  his  func- 
tions and  renders  a  real  service  to  the  com- 
munity. The  man  who  is  unwilling  or  unable 
to  take  advantage  of  new  methods  or  new  de- 
velopments must,  of  course,  risk  ultimate  fail- 
ure, just  as  today  the  farmer  who  attempts  to 
cut  his  grain  with  a  cradle  scythe  could  not 
hope  to  compete  with  the  man  who  uses  modern 
harvesting    machinery." 

"And  so,  too,  with  reference  to  the  much  dis- 
cussed middleman  there  might  well  be  less  talk 
about  eliminating  his  entire  calling  and  more 
consideration  given  to  improving  his  methods 
and  placing  his  operations  upon  a  better  econ- 
omic basis  as  related  to  other  distributive  pro- 
cesses." 

Incompetents  Will  Go 

The  foreword  continues : 

"It  is  undoubtedly  true  that  there  are  many 
individuals  engaged  in  business  today  who  are 
not  fitted  by  training,  experience,  or  ability  to 
carry  on  that  business  successfully. 

"Such  individuals,  whether  affiliated  with 
large  or  small  business,  always  have  failed 
ultimately  and  always  will  be  eliminated 
through  competition.  But  the  vast  majority 
of  independent  business  men  with  native  ability, 
with  a  willingness  to  work,  to  utilize  new  meth- 
ods, and  to  take  advantage  of  new  conditions, 
and  with  a  reasonable  margin  of  capital,  have 
as  great  opportunities  for  success  today  as 
ever  before — in  fact,  a  greater  opportunity,  be- 
cause nf  the  steady  advance  in  our  living  stand- 
ards and  buying  power. 

"For  certain  types  of  business  the  big  con- 
cern has  an  undoubted  advantage  over  its 
smaller  competitor.  But  in  those  lines  of  mer- 
chandising where  success  depends  mainly  on 
taking  advantage  of  changing  trade  oportuni- 
ties,  close,  watchful  contact  with  market  condi- 
tions, and  expert  personal  superintendence  of 
operations,  the  small  operator  has  many  advan- 
tages over  the  large  establishment. 

"The  independent  merchant  who  functions 
intelligently  as  purchasing  agent  for  his  com- 
munity has  a  distinct  opportunity  to  render  a 
real  social  service.  The  neighborhood  grocer 
can  introduce  those  elements  of  personal  atten- 
tion and  service  which  are  much  appreciated  by 
the  consumer  and  which  cannot  so  readily  be 
supplied  by  a  vast,  impersonal  corporation. 

"This  implies,  of  course,  no  disparagement 
whatever  of  the  latter.  The  principal  innova- 
tion introduced  by  the  large  corporation  is 
better  management  and  the  recognized  value  of 
{Continued  on   page  48) 


40 


Motion   Picture   News 


July  26, 1930 


Pennsylvania  Blue  Laws  May  Change 
Their  Hue,  But  It'll  Take  Five  Years 


Brin  Cuts 
in  Milwaukee 


Milwaukee — To  meet  the  summer  slump,  L.  K.  Brin  has 
dropped  the  admission  prices  at  both  his  Garden  and 
Majestic.  It  is  the  first  cut  here.  The  Garden  now  charges 
25  cents  to  1  P.M.,  35  cents  from  1  to  5  and  50  cents  from 
To  Meet  Slump  5  to  closing.  The  Majestic's  prices  are  15,  25  and  50  cents 
for  the  same  period.  All  other  downtown  houses  have  a 
top  of  60  cents,  with  the  exception  of  Fox's  Wisconsin, 
whose  top  is  75  cents. 

Brin  has  also  closed  his  Embassy  at  Neenah.  It  has  been 
reported  that  this  house  and  the  Brin  at  Menasha  will  be 
taken  over  by  Warners. 


Manager  Found 
Guilty  of  "Blue" 
Law  Violation 


Steubenville,  O. — George  Dellis,  Warner 
manager  here,  recently  arrested  for  alleged 
violation  of  Ohio  blue  laws,  was  found 
guilty  by  a  jury  after  twenty  minutes'  de- 
liberation. Sentence  was  deferred.  Dellis' 
attorneys  will  appeal  the  case.  Trial  of 
William  Hendricks,  Warner  manager,  ar- 
rested on  similar  charge,  has  not  yet  come 
up. 

Meanwhile,  theatres  are  dark  here  on 
Sundays,  although  other  places  of  business 
are  in  operation.  The  sheriff  has  abandoned 
his  plans  to  arrest  violators  of  the  Sunday 
s  closing  law  unless  warrants  are  sworn  out 
bv  individuals. 


Pinched  for  Sunday  Show 

Moberly,  Mo. — T.  P.  Davis,  manager  of 
the  Grand  here,  was  arrested  last  Sunday 
afternoon  when  he  opened  his  house  in  vio- 
lation to  a  city  ordinance,  prohibiting  Sun- 
day shows.  Davis  plans  to  make  the  mat- 
ter a  subject  for  another  trial  case  testing 
the  validity  of  the  prohibitive  ordinance. 
The  arrest  was  made  without  a  warrant 
by  the  chief  of  police.  The  entire  theatre 
staff  was  included  in  the  arrest. 


Mo.  Candidates  Asked 
Views  Toward  Pictures 

St.  Louis — Close  tab  on  attitude  of  can- 
didates for  the  Missouri  legislature  is  to  be 
kept  by  the  eastern  Missouri  and  southern 
Illinois  unit,  which  is  querying  them  on 
their  views  on  censorship,  Sunday  closing 
and  admission  taxes. 


Rejects  British  Offer 

Sophie  Tucker,  now  in  London  rehears- 
ing a  musical  show,  has  rejected  an  offer 
to  appear  in  a  British  talker,  pending  run 
of  her  new  play. 


Plans  Butte  Exchange 

Salt  Lake  City — Fox  is  considering  es- 
tablishment of  an  exchange  at  Butte  to  han- 
dle part  of  the  business  now  sold  out  of 
Salt  Lake  City. 


Florida  Capital 
Peeved  at  'Blue' 
Sunday  Campaign 


Tallahassee,  Fla. — Following  an  election 
on  Sunday  shows  in  which  the  "blues"  won 
by  27  votes,  effort  was  made  to  enforce  an 
old  city  ordinance  that  prohibited  practi- 
cally everything  on  the  Sabbath. 

The  move  caused  such  a  protest  that  the 
city  commissioners  this  week  amended  the 
ordinance  so  as  to  permit  many  businesses  to 
operate  on  Sunday  and  told  the  people  that 
the  registration  books  would  be  opened  and 
a  second  special  election  held  on  the  Sunday 
film  question  if  petitions,  bearing  the  re- 
quired number  of  signatures,  were  filed. 

As  the  registration  books  were  not  opened 
for  the  last  election  it  is  claimed  that  many 
who  favored  the  Sunday  shows  were  unable 
to  vote.  Petitions  will  be  circulated  at  once, 
it  was  stated. 


Dane- Arthur  Complete  Six 

Hollywood — Karl  Dane  and  George  K. 
Arthur  have  completed  six  comedies  for 
Larry  Darmour  for  RKO  release.  Lewis 
R.  Foster  is  directing  the  series  from  his 
own  originals. 


Schulberg  Remaining 

Hollywood  —  Just  another  one  of 
those  things  and  without  foundation 
is  the  way  Jesse 
L.  Lasky  sums 
up  report  that 
B.  P.  Schulberg 
is  to  leave  Para- 
mount. The  gen- 
eral manager  of 
coast  produc- 
tion will  remain 
with  Paramount 
for  several  years 
at  least,  Lasky 
states.  Reports 
have  persisted 
that  Schulberg 
is  to  leave  the 
„    „    .  ,    .,  company    or    be 

B.    P.    Schulberg  .  _c  j 

transl  erred  to 
another  post.  Schulberg  decbned  to 
comment,  stating  "rumors  of  this  sort 
do    not    deserve    even   denial." 


Move   on    in   P hilly,    but    the 

Opposition    Is    Preparing 

For  Sturdy  Battle 


Philadelphia — It's  136  years  since  Penn- 
sylvania's "blue  laws"  went  into  effect  and 
so  it  won't  make  much  difference  if  it  should 
be  five  more  before  action  is  finally  taken  on 
repeal  of  the  antiquated  statutes  which 
make  this  state  a  laughing  stock  of  the 
nation. 

The  move  is  on  again — this  time  appar- 
ently more  seriously  than  ever — to  do  some- 
thing about  statutes  enacted  in  1794  and 
still  binding  upon  the  millions  of  this  com- 
monwealth in  1930.  William  J.  Roper,  fa- 
mous Princeton  football  coach,  is  the  prime 
local  mover  in  the  campaign  which  is  un- 
derstood to  carry  the  endorsement  of  Mayor 
Mackey. 

The  committee  named  by  Philadelphia's 
City  Council  to  investigate  the  laws  will 
submit  testimony  received  to  the  legislature 
and  an  attempt  will  be  made  to  repeal  or 
modify  the  measures.  A  petition  signed  by 
14,000  asking  for  repeal  of  the  "blue  laws" 
city  council  to  investigate  the  laws  will 
was  filed  with  the  committee  and  represen- 
tatives of  the  city  council  held  a  joint  meet- 
ing with  Pittsburgh's  city  council  receiving 
the  support  of  that  body  which  joined  the 
move  to  make  the  fight  for  repeal  or  modi- 
fication  state-wide. 

For  Repeal,  Poll  Shows 

Mayor  Mackey  delivered  an  address  to 
the  blue  law  committee  consisting  of 
19  typewritten  pages  covering  an  in- 
vestigation of  the  situation  under  way 
for  some  time.  A  poll  of  voters  in  Philadel- 
phia conducted  by  The  Pliiladclpliia  Record 
indicated  that  repeal  of  the  laws  was  ap- 
proved by  a  vote  of  five  and  one-half  to  one. 

Adolph  Hirschberg,  president  of  the  Cen- 
tral Labor  Union,  has  appealed  to  Roper, 
chairman  of  the  blue  law  committee,  to 
permit  him  to  testify  as  to  the  workingman's 
opinion  of  the  laws.  He  stated  that,  gen- 
erally speaking,  labor  is  opposed  to  the 
"blue  laws"  because  they  restrict  the  work- 
ingman's recreation. 

All  through  the  ramification  of  the  move- 
ment now  under  way,  the  picture  interests 
have  said  nary  a  word,  dodging  definite 
statements  in  order  to  avoid  criticism  from 
the  pulpit  and  the  "blue-noses."  It  is  ob- 
vious, of  course,  that  they  are  for  an  open 
Sunday,  or  at  least  legislative  action  which 
would  permit  the  voters  in  each  city  or  town 
determine  for  themselves  whether  or  not 
they  want  a  liberal  Sabbath. 

Some  of  the  more  sanguine  are  of  the 
opinion  action  will  be  seen  when  the  Gen- 
eral Assembly  convenes  in  January,  but  the 
inside  indicates  the  battle  will  be  royal,  long 
and  bitter. 


Canadian  Censor  Rule  Passing 

Toronto — Except  on  rare  occasion  the 
designation  of  films  as  of  universal  or  adult 
appeal,  as  proscribed  in  censor  regulations, 
is  not  being  made  in  newspaper  advertise- 
ments by  exhibitors.  The  regulations  have 
not  worked  out  satisfactorily  and  are  being 
practically  forgotten. 


(  . 


July  26 ,  19  3  0 


Motion   Picture   News 


41 


Tom  Thumbs  Continue  to  Sock  the  B.  O.; 
Gross  More  Than  Million  in  Los  Angeles 


Competition 


Hollywood  —  Fox  West  Coast  The- 
atres recently  constructed  a  de  luxe 
miniature  golf  layout  next  to  a  subur- 
ban house,  with  the  theatre  manager 
also  taking  charge  of  the  putt-putt 
course. 

The  speedy  manager  walked  into  the 
circuit  executive  offices  one  morning 
and  let  everyone  know  that  the  golf 
business   wasn't  so   much. 

"Last  night  my  theatre  took  in  more 
money  than  the  golf  course,"  he  said. 

"But  what  about  the  night  before?" 
inquired  one  who  was  in  the  "know." 

"Well,  the  course  beat  the  theatre 
that  night,  but  here's  why — "  and  he 
took  ten  minutes  for  the  explanation. 

The  theatre,  incidentally,  seats 
about    1,500. 


Tom  Thumb  Golf 
Bug  Spreading 
Throughout  East 

The  papa  of  the  Tom  Thumb  golf  bug 
in  the  form  of  driving  courses  where  the 
initiated  and  the  inexperienced  alike  may 
improve  their  shots  is  spreading  himself 
throughout  the  East,  reports  from  Motion 
Picture    News   correspondents    indicate. 

Whereas  the  miniature  courses  are  adver- 
tised to  improve  putting,  the  expanded  idea 
gives  the  customer  a  bucket  of  gold  balls, 
a  caddy  to  tee  them  up,  plus  a  driver,  for 
50  cents  and  all  the  strikes  the  patron  can 
use  in  order  to  wallop  the  pills. 

Between  New  York  and  Atlantic  City 
there  are  dozens  of  these  courses  in  opera- 
tion during  the  day  and  at  night  alike.  In 
Brooklyn,  the  vogue  is  spreading  and  from 
other  points  along  the  Atlantic  Seaboard 
the  story  is  identical. 

Indicative  of  the  manner  in  which  the 
craze  has  caught  hold,  is  the  reaction  of 
one  operator  in  business  between  Paterson 
and  Montclair.  N.  J.,  who  is  cleaning  up 
on  his  initial  venture.  "Four  more  like  this 
and  a  couple  of  years  to  go,  and  I'm  through 
— with  enough  kale  to  last  me  for  this  life." 


Moe  Levy's  Spurt  Sends 
Mpls.  Among  Fox  Leaders 

Minneapolis — Moe  Levy's  Fox  organiza- 
tion here  in  one  week  almost  trebled  its  pre- 
vious best  two  weeks  of  sales  on  the  1930- 
31  line-up,  to  go  into  a  tie  with  Omaha 
for  second  place  in  the  new  season's  sales 
race.  The  Dallas  branch  continues  in  the 
lead. 


Plans  Canadian  Offices 

Toronto — M.  H.  Hoffman  is  arranging 
'for  the  opening  of  offices  in  Canada  of 
Liberty  Prod.,  New  York,  of  which  he  is 
president  and  general  manager,  for  the  dis- 
tribution of  Broadway  and  Victory  releases. 


Whoopee  Auto   Tracks"  New 
Form  of  Competish;  Fox 
Retaliating 


With  the  West  Coast  hardest  hit  and  the 
potential  danger  greater  in  that  section  than 
in  any  other,  Tom  Thumb  golf  continues 
to  be  a  source  of  worry  to  exhibitors 
throughout  the  United  States  and  Canada. 
The  mushroom  growth  of  the  tabloid 
courses  is  giving  impetus  to  putting  courses 
whoopee  automobile  tracks  and  other  out- 
door diversions  of  the  type. 

The  tabloid  golf  courses  are  grossing 
$1,080,000  a  week  in  Los  Angeles  County, 
a  lot  of  which  is  being  diverted  from  theatre 
tills,  a  prominent  circuit  operator  told  Mo- 
tion Picture  News.  Added  danger  is  seen 
in  the  fact  that  the  Coast  offers  a  year- 
around  climate  to  keep  the  golf  habit  alive, 
while  the  sport  is  only  seasonal  in  other 
sections  of  the  country. 

This  operator  credits  Los  Angeles  with 
a  total  number  of  1,600  and  Los  Angeles 
County  with  an  additional  1,300  courses. 
Weekly  intake  of  each  course,  computed  on 
the  basis — this  informant  believes  the  figure 
to  be  low — of  about  $57  a  night  totals  about 
$400  each,  or  $1,080,000  for  the  entire  string. 

Franklin  Experimenting 

Harold  B.  Franklin  of  Fox  West  Coasl 
considers  the  situation  serious  enough  to 
enter  the  competition  himself.  Fifteen  Tom 
Thumbs  are  now  operating  in  the  Coast  as 
Fiix  West  ('oast  experimental  enterpri 
and  as  many  more  are  opening  shortly. 
Some  of  the  installations  cost  as  much  as 
SI 5.1  Ml)  each. 

Fox  Theatres  in  the  East  is  experiment- 
in  ,u  with  the  miniature  courses,  planning  a 
number  of  them  in  theatres  now  dark,  and 
others  on  lots  adjoining  theatres.  In  various 
other  sections  exhibitors  are  complaining 
that  the  tab  courses  are  shaving  box  office 
receipt  5. 


More  Wisconsin  Houses 
Dark  Than  Ever  Before 

Milwaukee — Theatre  closings  in  Wiscon- 
sin this  year  are  reported  more  numerous 
than  in  other  years,  due  to  keen  competi- 
tion and  general  business  conditions.  Two 
Milwaukee  houses  have  closed,  although  it 
is  announced  that  both  are  dark  temporarily. 
They  include  the  Violet,  operated  by  H.  L. 
Evans,  and  the  Murray,  operated  by  John 
1. ml  wig.  Both  are  neighborhood  theatres 
and  equipped  with  sound. 

In  the  state  recent  closings  include  the 
Shadows  at  Lodi ;  the  Strand,  Melrose, 
Opera  House,  Spring  Green ;  Kobes  Hall. 
Lena,  and  the  Embassy  at  Neenah.  The  Co- 
lonial at  Iron  Mountain,'  Mich.,  has  also 
been  closed. 

From  all  appearances  the  exhibitor  in  the 
small  towns  is  the  one  hardest  hit.  Not  only 
is  it  reported  that  he  is  buying  too  far 
ahead,  but  also  that  the  high  film  rental  and 
heavy  overhead,  coupled  with  poor  business 
in  general,  have  eaten  up  any  profit  which 
he  has  made  in  the  past. 


All  Night  Golf 

Chicago  —  Five  Tom  Thumb  golf 
courses  are  operating  on  a  24-hour 
grind   here. 


Minneapolis — Miniature  golf  courses 
are  springing  to  a  24-hour  schedule 
here. 


Los  Angeles — With  weather  no  ob- 
ject in  Southern  California,  some  of 
the  local  miniature  golf  courses  are 
understood  to  be  planning  day  and 
night   schedules,  effective  shortly. 


Academy  Sound 
Theses  Are  Basis 
Of  New  Textbook 


Fundamentals  of  sound  recording  and  re- 
production are  to  be  embodied  in  a  book, 
"Recording  Sound  for  Motion  Pictures," 
to  be  published  in  the  fall  by  the  McGraw- 
Hill  Book  Co.  It  will  be  a  revised  edition 
<>i  various  papers  of  the  Academy  of  M.  P. 
Arts  and  Sciences.  The  papers'  were  pre- 
pared by  sound  directors  and  engineers,  in 
presenting  a  recent  official  course  for  900 
studio  employes. 

Among  the  contributors  are:  William  C. 
de  Mille,  president  of  the  Academy;  H.  G. 
Knox,  vice-president,  Electrical  Research 
Products,  Inc. ;  Carl  Dreher,  director  of 
sound  department,  RKO  Studios;  R.  H. 
Townsend,  supervising  engineer,  RCA 
Photophone  West  Coast  Studios;  E.  H. 
Hansen,  operating  head  of  Movietone  divi- 
sion, Fox  Studios;  Dr.  Donald  MacKenzie, 
technical  service  engineer,  Electrical  Re- 
search Products,  Inc.;  A.  W.  DeSart,  tech- 
nical director  of  sound,  Paramount  Publix 
West  Coast  Studios;  Col.  Nugent  H. 
Slaughter,  chief  engineer  in  charge  of  re- 
cording for  Warner  Vitaphone  productions; 
L.  E.  Clark,  director  of  sound,  Pathe  Stu- 
dios ;  K.  F.  Morgan,  supervising  engineer, 
recording  department  E.R.P.I. ;  Douglas 
Shearer,  recording  engineer  in  charge  of 
sound  department,  M-G-M  Studios ;  J.  P. 
Maxfield,  supervisory  recording  engineer, 
E.R.P.I.;  S.  K.  Wolf,  theatre  engineer, 
E.R.P.I. ;  John  O.  Aalberg,  reproduction 
supervisor,  RKO  Studios;  F.  L.  Hopper, 
acoustics  engineer,  E.R.P.I. ;  Emery  Huse, 
manager  motion  picture  division,  Eastman 
Kodak  Co. ;  A.  W.  Nye,  head  of  physics 
department,  University  of  Southern  Cali- 
fornia ;  Dr.  Vern  O.  Knudsen,  assistant  pro- 
fessor of  physics,  University  of  California, 
at  Los  Angeles. 


Exhibitor's  Son  Killed 

Akron,  O. — Arthur  Fish,  son  of  Carl 
Fish,  former  proprietor  of  the  Alhambra, 
was  killed  when  an  automobile  struck  him 
as  he  was  changing  a  tire  on  his  own  car. 


42 


Motion    Picture    News 


July  26 ,  19  3  0 


Labor  Troubles 
Brew  in  Chi.; 
Kill  Economy 


Chicago — New  labor  difficulties  appear  to 
be  brewing  here  and  are  aggravated  by  the 
thinning  out  of  box-office  receipts  during 
the  hot  months.  Exhibitors  here  are  watch- 
ing business  take  the  seasonal  skid  without 
any  compensating  reduction  in  overhead. 
Anxious  to  retrench  anywhere  and  every- 
where possible,  house  personnels  are  get- 
ting the  closest  scrutiny. 

The  first  squawk  has  been  against  the 
local  union's  insistence  on  two  men  for  the 
sound  booth.  One  man,  most  of  the  small 
exhibitors  feel,  could  do  the  work  required, 
which  would  result  in  appreciable  savings 
at  plenty  of  spots  where,  some  managers 
insist,  operators  are  making  more  money 
than  the  owners.  The  complaints  are  com- 
ing thicker  and  faster  every  week,  with 
members  of  exhibitors'  associations  begin- 
ning to  get  insistent  over  some  sort  of  ac- 
tion on  the  part  of  the  organizations  to 
which  they   belong. 

Reduction  of  employees  appears  to  be  the 
only  possible  economy  here,  inasmuch  as  a 
new  wage  agreement,  effective  for  several 
years  to  come,  was  reached  only  this  spring. 


Restrains  Picketing 

Hamilton,  Ont. — An  injunction  has  been 
secured  by  R.  T.  Stewart,  veteran  theatre 
proprietor  of  Hamilton,  restraining  repre- 
sentatives of  the  local  operators'  union  from 
picketing  his  theatre  because  of  his  alleged 
employment  of  a  non-union  projectionist. 
Stewart  has  also  entered  suit  for  $5,000 
damages  against  the  union  men. 


RKO  Varieties  New  Name 
For  Shows,  Vaude  Out 

Stage  presentations  in  Radio-Keith-Or- 
pheum  theatres  hereafter  are  to  be  known 
as  "RKO  Varieties,"  with  the  term  vaude- 
ville to  be  discarded.  The  company  is  ex- 
perimenting with  a  unit  show,  which  is  to 
play  40  weeks,  going  across  the  country  in- 
tact. The  firm  is  planning  to  observe  August 
as  RKO   Progress  Month. 


<< 


Hells  Angels"  at  $2.50 
Top  For  Criterion  Run 

"Hell's  Angels"  goes  into  the  Criterion 
Aug.  11  for  a  run  at  $2.50  top.  Previously, 
it  had  been  anticipated  that  "Abraham  Lin- 
coln," Griffith's  new  picture,  would  be  the 
next  attraction  at  the  Criterion.  Under 
terms  of  its  arrangement  with  Paramount, 
United  Artists  has  first  call  on  the  house 
aftei    Paramount. 


Cantor  Under  Five-Year 
Contract  to  Goldwyn 

Eddie  Cantor  is  to  return  to  Hollywood 
from  New  York  in  about  three  weeks.  Fol- 
lowing completion  of  "Whoopee,"  he  sign- 
ed a  five-year  contract  with  Samuel  Gold- 
wyn calling  for  one  picture  a  year. 


Largest  Vaude  House? 

San  Antonio — The  Greater  Majestic, 
recently  taken  over  by  R-K-0  from  the 
Interstate  Circuit,  is  the  largest  the- 
atre playing  vaudeville,  in  the  opinion 
of  John  H.  Thoma,  its  manager.  Ac- 
cording to  Thoma,  the  house  has  4,480 
seats.  In  addition  to  vaudeville,  the 
Greater  Majestic  plays  Fox  films  and 
within  a  few  months  will  add  R-K-0 
pictures. 


"Six-Syllable," 
Alias  Thesaurus, 
AMPA'S  Tutor 


AM  PAS  during  the  coming  12  months 
will  have  to  brush  up  on  their  vocabularies, 
for  Mike  ("Six-Syllable'')  Simmons  is  the 
choice  of  the  nominating  committee  for 
president,  which  is  tantamount  to  election. 
It  may  be  that  it  will 
become  necessary  to 
pass  out  dictionaries 
at  the  weekly  meet- 
ings, once  Mike  starts 
a  demonstration  of 
form. 

"Six  Syllable"  is  a 
veteran  AM  PA,  and 
for  a  long  time  has 
been  active  in  organ- 
ization work.  Aside 
Mike  Simmons  from    stumping    some 

of  his  colleagues  with 
some  wisecracks  which  they  did  not  know 
the  meaning  of  (and  he  probably  didn't, 
either)  Mike  has  been  somewhat  of  an 
asset  to  the  weekly  pow-wows.  He  heads 
a  slate  composed  of  C.  W.  Barrell,  for  vice- 
president ;  George  Bilson,  treasurer,  and 
Ed  Finney,  secretary. 

With  this  set-up,  the  boys  intend  to 
whoop  it  up  during  the  coming  year,  ac- 
cording to  Marty  Starr  who  calls  upon 
everybody  in  whose  heart  there  beats  a  love 
for  AMPA  to  roll  up  his  sleeves,  take  a 
little  of  his  time  and  help  resurrect  the  or- 
ganization that  not  so  long  ago  stood  as  one 
of  the  mighty  and  indestructible  pillars  of 
this  ever-changing,  restless,  madly-advanc- 
ing   business. 


10%  of  Theatres 
In  Iowa  Closed; 
5%  Won't  Reopen 


Des  Moines — About  ten  per  cent  of  this 
State's  theatres  are  closed  this  summer  and 
half  of  those  now  dark  will  not  reopen  be- 
cause they  cannot  make  the  grade. 

The  temporary  closings  are  annual  af- 
fairs, but  their  number  is  below  other  years, 
due  to  the  fact  that  the  introduction  of 
sound  closed  out  a  number  at  once.  An- 
other factor  is  the  steady  trend  of  general 
business  conditions,  with  Iowa  holding  up 
well  in  practically  all  lines  of  business. 


Tiffany  5-Year 
Franchise  Key 
Subject  at  Meet 


Atlanta — -Reaction  of  members  to  experi- 
ences with  the  Tiffany  five-year  franchise 
are  to  be  outlined  Aug.  11  and  12  at  the 
annual  convention  of  the  Southeastern  The- 
atre Owners'  Ass'n.  A  golf  tournament 
will  be  held  in  connection  with  the  event. 
A  number  of  members  have  reported  fav- 
orably on  the  franchise  and  Tiffany  is  bend- 
ing every  effort  to  co-operate,  the  associa- 
tion reports. 

G.  E.  Ricker  will  be  re-elected  president 
of  the  association  at  the  forthcoming  meet- 
ing, it  is  understood.  Others  named  by  the 
nominating  committee  are :  O.  C.  Lam,  vice 
president;  Love  B.  Harrell,  secretary-treas- 
urer ;  and  the  following  directors :  E.  F. 
Boyd,  W.  J.  Brackin.  Alt"  Fowler,  A.  C. 
Gortatowsky,  Mrs.  W.  M.  Kimbro.  Roy  E. 
Martin,  J.  J.  Powell,  Hugh  Manning,  R.  B. 
Wilby  and  N.  H.  Williams.  The  following 
are  recommended  for  the  board  of  directors: 
Sam  Boriskey,  Milton  Star.  Col.  Thomas 
E.  Orr,  Max  Jackson,  Mitchell  Wilson,  M. 
G.  Lee  and   B.   S.   Donnan. 


Remodeling  at  Toledo 

Toledo — The  Rivoli  and  Palace  theatres 
here,  acquired  by  R-K-O  several  months  ago 
and  now  dark,  will  undergo  $350,000  worth 
of  remodeling  prior  to  reopening  Labor 
Day,  it  is  announced  by  Manager  Howard 
Feiglev.  The  Rivoli,  formerly  a  Pantages 
vaudeville  house,  will  be  operated  with 
vaudeville  and  pictures  policy.  The  Palace, 
which  adjoins  it.  will  be  devoted  exclusively 
to  pictures.  Remodeling  contract  has  been 
awarded  to  the  E.  H.  Yoss  Co.,  local  con- 
tracting firm. 


Charnas  Aide  to  Europe 

Arnold  Van  Leer,  assistant  to  Harry  L. 
Charnas,  managing  director  of  Warners' 
Metropolitan  theatres,  sailed  Wednesday  for 
London  in  a  race  with  time  to  the  bedside 
of  his  sister,  who  is  critically  ill  there.  He 
will  be  absent  from  his  post  in  New  York 
for  about  three  weeks. 


New  Zealand  Seeks  to 
Increase  Film  Tariff 

Washington — Prime  Minister  Forbes  of 
New  Zealand,  who  is  also  finance  minister, 
has  advocated  a  tariff  increase  of  five  per 
cent  on  all  American  films.  British  films, 
under  the  proposal,  would  be  saddled  with 
a  ten  per  cent   increase. 


Seeks  London  Houses 

London — United  Artist-  is  negotiating  for 
two  West  End  houses  as  company  key 
theatres  in  Great  Britain.  The  theatres  are 
believed  sought  principally  for  showings  of 
"Hell's  Angels,"  "Abraham  Lincoln"  and 
"City   Lights." 


Burton  Joins  Paramount 

David    Burton,    stage    director,    lias   been 
signed   a-   a    director   for    Paramount. 


July  26 , 19  3  0 


Motion    Picture    News 


43 


Production  To  Trim   Sails   on   Costs 
To  Meet  Slack  in  Overseas  Revenue 


No   Other   Way  Out   Is   Seen, 

In  Hollywood — Leaders 

Are  Puzzled 


Hollywood — The  foreign  market,  entirely  dis- 
regarded by  producers  and  distributors  when 
talkers  first  hit  the  industry,  is  now  a  chief 
concern  and  worry  of  executives  and  heads  of 
the  largest  companies  in  the  business  and  may 
result  in  cutting  down  production  costs  to  meet 
the  drop  in  grosses  emanating  from  overseas 
markets. 

Some  organizations  have  jumped  into  pro- 
duction of  foreign  dialogue  talkers,  making 
separate  versions  in  Spanish,  German  and 
French  but  the  majority  are  watching  develop- 
ments closely  and  figuring  to  step  into  the  field 
after  someone  has  solved  the  problem. 

Various  production  executives  have  admitted 
that  the  foreign  situation  on  talkers  is  far  more 
serious  than  is  generally  realized,  even  within 
the  industry  itself.  One  pointed  out  that  there 
is  reason  to  believe  that  the  American  countries 
will  lose  its  grasp  of  the  world  market,  and 
American-produced  pictures  will  be  limited  in 
distribution  to  the  English-speaking  countries. 
He  went  further  than  that,  and  stated  that  the 
entire  structure  of  the  industry  would  have  to 
be  radically  changed  to  meet  the  new  conditions. 

Production  Costs  Cut? 

One  of  the  first  steps,  according  to  this  pro- 
ducer, will  be  the  reduction  in  production  costs 
of  pictures — long  talked  about,  but  never  ac- 
complished. He  pointed  out  that  one  of  his 
contract  stars — with  a  following  of  thousands 
of  fans  abroad — was  being  paid  a  salary  of 
$5,000  weekly  because  of  his  popularity  in  both 
this  country  and  abroad.  But  Mr.  Star  cannot 
hope  to  have  the  producing  company  pay  that 
figure  when  he  becomes  a  nonenity  in  the  for- 
eign market,  as  his  salary  is  partially  based 
on  the  draw  of   his   pictures  abroad. 

Production  costs  of  talking  pictures  today 
run  anywhere  from  $80,000  to  $1,000,000;  with 
most  of  the  11  major  companies  spending  an 
average  of  between  $200,000  to  $.400,000  per 
picture.  These  figures  are  higher  than  the 
average  during  the  silent  picture  era,  even 
though  pictures  produced  in  those  days  secured 
world-wide  distribution. 

Foreign  Market  Troubles 

With  domestic  theatre  business  now  tapering 
off  from  the  high  peak  grosses  of  the  past 
two  years,  companies  are  attempting  to  find 
ways  and  means  of  recovering  their  lost  busi- 
ness in  the  foreign  fields.  During  the  past  two 
years,  the  general  attitude  was  to  take  advan- 
tage of  the  big  grosses  in  the  domestic  field 
via  talkers,  re-cut  the  dialogue  pictures  into 
silent  form  with  the  insertion  of  titles  and  get 
whatever   was   possible    from   abroad. 

One  observer  close  to  the  production  situa- 
tion in  this  industry,  predicts  that  average  costs 
of  talkers  for  the  domestic  and  English  market 
will  reach  a  level  of  not  more  than  $250,000 
with  18  months ;  and  this  cut  will  be  effected 
through  forced  economies  all  through  the  pro- 
duction end  of  the  business. 

When  the  industry  started  re-adjusting  it- 
self after  the  sound  revolution,  some  considera- 
tion was  given  to  the  foreign  field,  which  had 
shown  startling  reductions  in  revenue.  First 
attempts  to  produce  talkers  in  various  lan- 
guages were  exceedingly  crude.  The  regulation 
talker  was  taken  as  a  basis,  and  the  dialogue 
of  the  foreign  language  was  dubbed  in  to  fit 
somewhere  near  the  lip  action  of  the  players 
on  the  screen,  with  foreign  linguists  speaking 
the  lines  to  synchronize  somewhat  with  the  lip 
action.  Most  of  these  efforts  were  unsatisfac- 
tory, and  received  cold  receptions  when  shown 
in  the  particular  countries. 


Erin  Go  Hollywood 

There  are  thirty  Irishmen  employed 
on  the  Fox  lot  in  Hollywood,  the  rea- 
son, of  course,  being  that  Winfield  R. 
Sheehan,  the  chief  of  the  lot,  traces 
his  forebears  to  "th'  Ould  Sod."— N.  Y. 
Evening  World. 


Then  producers  decided  they  would  make 
special  dialogue  versions  in  German,  Spanish 
and  French  to  provide  adequate  distribution  in 
those  countries,  using  linguists  for  both  action 
and  dialogue.  But  then  another  serious  prob- 
lem presented  itself.  By  combing  all  of  Holly- 
wood and  Los  Angeles,  it  was  found  that  there 
were  few  good  linguists  in  German,  Spanish  or 
French  available  as  players.  The  Spanish  mar- 
ket is  claimed  to  be  next  in  importance  to  that 
of  English  speaking  fields,  and  naturally  will 
receive  iirst  attention.  There  have  been  Span- 
ish versions  made  where  only  one  or  two  of  the 
players  spoke  the  language  as  it  is  delivered  on 
the  Spanish  stage;  with  all  other  members  of 
the  casts  delivering  dialects  of  various  sorts 
and  kinds. 

Producers  soon  discovered  that  a  Mexican 
dialect  of  Spanish  delivered  by  a  player  would 
not  go  in  Spain  or  South  America;  and  neither 
would  a  South  American  Spanish  dialect  be 
accepted  in  Mexico  or  Spain.  Then  again,  the 
regulation  Castilian  Spanish  was  considered 
"pansy"  to  audiences  in  Spanish  America.  This 
condition  had  the  producers  running  around  in 
circles,  and  nearly  precipitated  the  barring  of 
Hollywood-produced  Spanish  talkers  in  Mexi- 
co, when  word  got  out  that  producers  would 
no  longer  use  players  with  a  Mexican  accent  in 
Spanish  talkers. 

After  much  experimenting,  producers  decided 
to  only  make  Spanish  versions  of  pictures  that 
contained  short  casts.     Paramount  and  M-G-M 


Language  Bars 
Out  Lithuania 

Washington — The  language  bar,  menace 
oi  American  talkers  in  many  European 
countries,  is  expected  to  prove  a  hurdle 
which  the  industry  in  this  country  will  have 
difficulty  in  surmounting.  The  report  of 
the  Department  of  Commerce  on  Continen- 
tal markets  for  1929  points  this  out. 

However,  America  talkers  may  get  over 
for  a  limited  period  of  time  by  virtue  of 
their  appeal  as  a  novelty,  the  report  states 
further.  The  text,  covering  Lithuania  and 
Finland : 

LITHUANIA 

By   HUGH   S.   FULLERTON 
American    Consul,    Kovno 

Up  until  January  27,  1930,  no  sound  pictures 
were  shown  in  Lithuania,  but  the  German  film 
firm,  Tobis  of  Berlin,  entered  into  a  contract 
with  the  Odeon  theatre  of  Kovno  for  the  in- 
troduction of  German  sound'  films. 

The  exhibition  of  sound  films  must  be  li- 
censed by  the  police  department  of  the  Ministry 
of  the  Interior,  since  foreign  languages  are 
used.  It  appears  that  license  has  been  obtained 
for  five  sound  pictures,  one  of  which  is  in 
Russian  and  has  not  yet  been  completed. 

The  apparatus  which  has  been  installed  in 
the  Odeon  was  manufactured  by  the  German 
(Continued  on  page  54) 


Some  Favor  Making  Pictures 

Abroad  —  Others   Think 

Coast    Is   Place 


went  ahead  on  that  basis.  It  was  felt  that, 
in  this  manner,  capable  linguists  could  be  se- 
cured for  each  part  so  that  kick-backs  from 
particular  countries   would  be  eliminated. 

Trying  It  Out  Abroad 

Some  months  ago,  Paramount  decided  to  pro- 
duce various  foreign  pictures  and  re-makes  of 
locally-produced  talkers  in  Paris.  The  Para- 
mount studio  there  has  already  turned  out  sev- 
eral German,  Spanish  and  French  pictures  and 
will  make  the  bulk  of  the  product  for  Para- 
mount's  European  and  foreign  distribution. 
Company  executives  feel  stage  players  of  Ger- 
many, Spain,  France,  Italy  and  other  countries 
can  easily  be  obtained  for  work  in  the  Paris 
studios  and  that  low  salaries  abroad  makes 
production  more  attractive  and  more  economical 
than  in  Hollywood. 

M-G-M  has  made  more  foreign  versions  up  to 
this  time  than  any  other  company  in  the  busi- 
ness. This  organization  has  turned  out  a  total 
of  five  Spanish  productions,  and  has  two  more 
preparing.  Three  German  versions  have  been 
completed,  and  two  are  in  preparation.  M- 
G-M  has  also  made  three  French  pictures,  and 
one  in  Italian.  Even  with  this  schedule,  and 
expectations  that  at  least  ten  versions  will  be 
produced  in  Spanish,  German  and  French  dur- 
um the  coming  year  at  the  local  studios,  M- 
G-M  is  completing  arrangements  whereby  many 
adidtional  foreign  versions  will  be  produced 
abroad. 

Various  solutions  have  been  advanced  as  to 
the  proper  procedure  in  dealing  with  the  for- 
eign talker  situation.  One  proposition  is  that 
of  production  of  various  language  versions 
abroad,  having  the  foreign  studios  select  from 
the  company's  yearly  program  about  fifty  per 
cent  of  the  pictures  for  re-production,  with 
selection  being  made  on  the  basis  of  suitability 
of  stories  for  the  particular  country.  It  is 
pointed  out  that  the  completed  English  talker 
can  be  shipped  to  the  Continental  studio,  and 
translation  could  be  made  without  difficulty.  In 
charging  off  cost  of  story  on  the  picture,  a  cer- 
tain pro  rata  of  story  and  scenario  expense 
would  be  taken  up  by  each  foreign  version 
budget. 

Costs  Cheaper  in  Europe 

The  advantages  of  this  system  were  explained 
by  an  executive  who  has  been  following  the 
foreign  market  since  the  introduction  of  talk- 
ers. He  pointed  out  that  a  picture  produced  in 
Hollywood  carries  a  studio  overhead  charge  of 
at  least  20  per  cent,  and  such  a  charge  would 
not  be  necessary  against  any  foreign  version 
produced  abroad.  Further,  the  salaries  of  talent 
are  much  less  in  Europe  than  in  Hollywood, 
and  producers  abroad  would  have  the  further 
advantage  of  getting  players  who  speak  the 
stage  language  of  each  tongue,  which  is  dif- 
ficult  in    Hollywood. 

When  questioned  about  the  limited  gross 
possible  in  each  country  with  a  particular  pic- 
ture in  that  language,  the  executive  admitted 
that  American  producers  probably  would  not 
make  money  at  the  start,  but  this  situation 
would  be  overcome  within  a  short  time,  and  it 
is  freely  reported  here  that  various  American 
companies  plan  to  spend  about  $15,000,000  on 
news  tneatres  throughout  Continental  Europe 
in  order  to   increase   picture  intakes. 

To  show  the  possibilities  of  foreign  grosses, 

this     official     explained    that     "Madame     Sans 

Gene"  was   Paramount's   biggest  silent  grosser 

in  France,  playing  hundreds  of  theatres  in  roll- 

(Continued  on  page  48) 


44 


Motion   Picture   News 


July  26, 19  3  0 


Says  U.  K.  Studio 
Execs'  Mentality 
Below  Audiences' 


London — Executives  of  British  studios 
are  severely  castigated  by  P.  L.  Mannock, 
writing  in  the  London  Daily  Herald,  for 
their  attempt  to  compete  with  Hollywood. 
Noted  as  one  of  the  foremost  authorities  on 
films,  Mannock  asserts  that  "the  average 
mental  level  of  those  who  run  British  stu- 
dios is  considerably  below  that  of  the  or- 
dinary intelligent  patron  of  their  product." 
He  avers  that  pne  American  company 
(M-G-M)  contemplates  spending  £6,000,- 
000,  "which  will  be  about  25  times  greater 
than  what  the  entire  British  producing  in- 
dustry will  spend,"  laughs  at  the  boast  of 
British  producers  that  they  will  rival  Holly- 
wood and  begs  them  to  "preserve  some 
sense  of  proportion  when  the  question  of 
rivaling   Hollywood   is   discussed,"   adding: 

"What  chance  have  we? 

"Well,  America  makes  talkies  to  please 
Americans.  Some  of  them  we  regard  as 
dreadful,  and  there  is  no  reason  why  we 
should  not,  in  time,  make  talkies  to  please 
ourselves,  in  a  steady  and  increasing  vol- 
ume. 

"A  little  more  experience  and  a  little 
more  perceptive  intelligence  on  the  part 
of  our  studio  executives,  and  we  can  do  it, 
for  we  have  all  the  other  ingredients. 

"At  the  moment  the  average  mental  level 
of  those  who  run  British  studios  is  consid- 
erably below  that  of  the  ordinarily  intelli- 
gent patron  of  their  product. 

"It  would  be  strange  if  they  admitted 
this. 

Broke  Directors'  Spirit 

"The  motion-picture  was  invented  by  an 
Englishman,  William  Friese-Greene  (whose 
son  Claude  is  to-day  one  of  our  few  really 
brilliant  cameramen).  We  had  the  pro- 
duction business  in  our  pockets  up  to  1912, 
but  a  crusted  and  unprogressive  self-satis- 
faction has  gradually  swamped  our  picture 
'bosses'  and  broken  the  spirit  of  dozens  of 
directors  and  players  who  have  since  found 
fame    under    American    creative    enterprise. 

"It  is  a  thousand  pities  that  the  Films 
Act  has  entrenched  our  incompetents  in- 
stead of  displacing  them.  The  talkies  have 
given  us  a  tremendous  opportunity  to  re- 
cover, because  the  British  actor's  voice  has 
become,  in  little  over  a  year,  one  of  the  most 
potent  factors  in  the  success  of  American 
pictures. 

"America  would  welcome  British  players 
in  talkies  made  under  the  supervision  of 
men  who  have  learned  what  scenarios,  cast- 
ing and  cutting  really  mean. 

"In  fact,  America  is  soon  sending  over 
her  own  complete  production  units  to  make 
them.  It  is  just  the  drastic  competition  we 
need. 

"The  public,  who  really  do  not  care  two 
hoots  where  a  film  is  made  so  long  as  it  is 
good,  have  no  prejudice  against  British 
films  except  that  founded  on  so  many  medi- 
ocre ones.  In  fact,  a  really  good  one,  when 
it  happens,  is  hailed  with  peculiar  pleasure. 

"Such  a  film  is  usually  made  in  defiance 
of  the  studio  executives." 


Those  Trailers 

It  is  now  about  as  rare  a  thing  to 
see  a  man  sitting  in  a  company  boast- 
ing at  length  about  what  he  is  going 
to  do,  and  how  good  he  is  going  to  be, 
as  it  is  to  hear  a  guest  criticize  the 
dinner  his  host  offers  him.  Among 
people  of  taste  and  culture  such  things 
are  no  longer  done  at  all.  All  civilized 
humanity  has  long  ago  grown  above 
that  sort  of  vulgarity. 

But  there  is  one  class  of  people  who 
are  more  than  a  thousand  years  be- 
hind the  age  in  this  respect.  A  talk- 
ing move  movie  actor  telling  of  a  com- 
ing picture  in  which  he  figures  can 
scarcely  find  enough  superlatives  to 
describe  what  a  wonderful  show  he 
and  his  fellow-artists  have  produced — 
one  that  will  knock  them  off  their 
seats,  curl  up  their  spines,  send  them 
into  ecstacies  and  all  that  sort  of 
stuff.  It  is  worse  than  childish  and 
foolish — it  is  tiresome. — Pathfinder. 


McNamee  Signs  as 
"IPs"  Newscaster 
For  3  More  Years 


Universal  has  signed  Graham  McNamee 
to  a  new  three-year  contract.  He  is  the 
talking  reporter  of  the  Universal  Newspa- 
per Newsreel,  spon- 
sored by  65  daily  news- 
papers throughout  the 
country.  The  newsreel 
was  started  a  year  ago 
with  Sam  B.  Jacobson 
as  editor. 

Bookings  in  the  last 
four  months  have  in- 
creased 300  per  cent, 
according  to  Universal, 
and  future  sales  con- 
tracts have  multiplied 
the  previous  quarter's 
figures  by  480  per  cent. 
The  staff  of  cameramen 
has  been  augmented  by  67,  making  a  total 
of  528.  Arrangements  are  being  made  for 
increase  of  the  sales  force  under  direction 
of  Richard  V.  Anderson. 


Graham  McNamee 


Lifting  of  Equipment 

Patents  Is  Charged 

Seattle— Suit  for  damages  of  $50,000  has 
been  served  upon  the  Universal  High  Power 
Telephone  Co.  by  the  Masterphone  Sound 
Corporation,  a  local  company  headed  by  Ed 
Jensen,  manufacturing  Masterphone  sound 
apparatus. 

According  to  the  suit,  the  plaintiff  for  the 
last  year  employed  the  defendant  company 
to  make  and  assemble  the  Masterphone 
sound  device.  Recently,  the  complaint  states, 
the  telephone  company  made  the  apparatus 
and  offered  it  for  sale  under  the  name 
"Wonderphone,"  stating  that  it  was  an  im- 
provement upon  Masterphone,  and  that  the 
Masterphone  company  was  no  longer  in 
business. 

Masterphone  officials  say  that  the  Won- 
derphone apparatus  is  made  under  rights 
belonging  exclusively  to  their  company,  and 
not  only  ask  $50,000  damages,  but  seek  to 
prevent  the  Universal  company  from  con- 
tinuation of  its  alleged  acts. 


Theatre  Promoter 

Who  Jumped  Bail 

Nabbed  in  Texas 


Anderson,  Ind. — Harry  M.  Goldberg,  De- 
troit theatre  promoter,  who  jumped  a  $5,000 
recognizance  bond  here  six  weeks  ago  and 
has  been  a  fugitive  from  justice  since  that 
time,  is  under  arrest  at  Beaumont,  Tex., 
where  he  is  being  held  pending  the  arrival 
of  an  officer  from  here  to  claim  the  prisoner. 
It  is  not  known  whether  he  will  fight  extra- 
dition. 

Goldberg  is  wanted  here  for  alleged  con- 
spiracy to  defraud  Harry  Muller,  Anderson 
theatre  manager,  out  of  $15,000  in  connec- 
tion with  a  project  for  building  a  new  thea- 
tre at  Meridian  and  13th  Sts.  in  1927.  Three 
companions  of  Goldberg  in  the  proposed 
deal,  who  are  under  grand  jury  indictments 
charging  false  pretense  are  Joseph  Cosco, 
Detroit  theater  manager,  and  Carl  Kreis  and 
Gilbert  Harries,  members  of  a  construction 
company  at  Indianapolis. 

Unless  the  prisoner  should  consent  to  re- 
turn here  without  extradition  papers,  it  is 
probable  he  can  not  be  returned  in  time 
for  the  present  term  of  court,  which  is  to 
adjourn  shortly  for  a  summer  vacation.  The 
court  reconvenes   September   15. 

Goldberg  is  the  first  of  the  quartet  in- 
volved in  the  Muller  case  to  face  trial  on  a 
charge  of  false  pretense.  He  entered  a  plea 
of  guilty  to  the  charge  and  on  November  9, 
last  year,  was  sentenced  to  the  Indiana  re- 
formatory for  one  to  seven  years.  On  No- 
vember 25  that  plea  was  set  aside  in  order 
to  give  Goldberg  another  chance  to  defend 
himself  and  he  was  admitted  to  bond  with 
the  Detroit  Bonding  and  Insurance  Co.  as 
surety.  He  was  to  have  presented  himself 
in  court  for  trial  May  21,  but  failed  to  ap- 
pear and  his  bond  was  forfeited  by  the  court. 

The  bonding  company  then  took  up  the 
work  of  finding  him.  Photographs  were 
broadcast  through  this  countrv  and  Canada. 


"Hell's  Angel"  First 

2-a-Day  Film  in  N.  W. 

Seattle — With  all  the  fanfare,  lights,  color 
and  noise  of  a  Hollywood  first  night,  "Hell's 
Angels"  had  its  premiere  at  the  Fox  here. 
For  the  first  time  in  its  history,  Fox  West 
Coast  introduced  a  two-a-day  reserved  seat 
policy  in  the  Northwest,  and  the  picture 
plays  here  on  that  basis  under  the  personal 
supervision  of  Sid  Grauman.  A  last-minute 
decision  reduced  the  top  to  $1,  instead  of 
$1,50,  as  originally  scheduled  and  adver- 
tised. 

An  air  parade  of  20  army,  navy  and 
civilian  planes  marked  the  opening  o."  the 
film  here.  Jean  Marlowe,  feminine  lead. 
with  several  of  the  aviators  who  appeared 
in  the  film,  were  making  personal  appear- 
ances on  the  Fox  stage.  Mayor  Frank  Ed- 
wards appeared  as  master  of  ceremonies  at 
the  opening  performance.  Following  the 
first  show,  a  hotel  staged  a  "Hollywood 
Ball"  in  honor  of  Miss  Marlowe. 

A  large  screen,  additional  sound  appara- 
tus and  special  effect  machines  have  been 
installed  in  the  Fox  for  this  showing,  1>\ 
a  staff  of  five  Hollywood  technicians  asso- 
ciated with  Grauman  and  Howard  Hughes' 
production  staff. 


July  26,  19  3  0 


Motion    Picture    News 


45 


Pictures  Hailed 
As  $2,000,000,000 
Business  Giant 


Motion  pictures  have  grown  from  a  mere 
idea  to  a  two  billion  dollar  industry  in  less 
than  thirty-five  years,  according  to  a  new 
study  of  the  industry  which  has  just  been 
released  by  Halsey,  Stuart  &  Co.,  invest- 
ment bankers,  who  have  been  active  in  fin- 
ancing the  industry. 

Weekly  attendance  at  theatres  of  115,000,- 
000 — almost  equal  to  the  population  of  the 
United  States — an  investment  in  theatres 
and  exhibition  equipment  of  $1,250,000,000, 
and  an  expenditure  of  approximately  $125,- 
000,000  annually  in  the  production  of  pic- 
tures, are  other  figures  cited  by  the  review 
to  show  the  present  position  of  the  industry. 

Transition  from  the  silent  picture  to  the 
present  sound  picture  was  one  of  the  most 
rapid  moves  ever  made  by  an  industry,  the 
change,  calling  for  more  than  $500,000,000 
in  new  capital,  being  made  within  the  space 
of  a  single  year. 

A  Giant  of  Business 

Commenting  on  the  present  position  of 
the  industry  as  one  of  the  giants  of  the 
modern  business  world,  the  study  points  out 
the  excellent  business  basis  on  which  this 
pleasure  industry  is  organized,  saying : 

"Although  still  youthful,  the  industry  has 
shaped  itself  along  the  accepted  lines  of 
business  organization.  Since  the  advent  of 
the  big  feature  programs  in  1914,  produc- 
tion has  been  systematized  until  the  making 
of  a  picture  has  become  an  impressive  ex- 
ample of  industrial  efficiency. 

"Accounting  and  other  control  devices 
have  been  worked  out  to  meet  the  situations 
that  were  peculiar  to  this  industry.  The 
budget  system  for  cost  control  in  film  man- 
ufacture has  proved  as  dependable  in  the 
motion  picture  business  as  elsewhere.  It  is 
to  be  remembered  that  important  and  ex- 
pensive films  are  sold  well  in  advance  of 
delivery.  Many  of  those  pictures,  in  fact, 
are  contracted  for  before  production  is  be- 
gun. Consequently,  the  film  companies 
know  fairly  well  what  the  revenue  from 
them  is  going  to  be  before  the  filming  ac- 
tually gets  under  way.  Under  this  plan  of 
operation,  production  budgets  become  high- 
ly significant,  and  there  is  real  incentive  for 
cost  control. 

Practices  Being  Revised 

"Sound  inventory  methods,  balance  sheet 
standards,  and  contract  forms  equitable  to 
both  buyer  and  seller  were  serious  problems 
of  the  industry  in  its  earlier  years.  Satis- 
factory solutions  have  been  found  long  since, 
however,  and  the  business  methods  and 
practices  of  the  industry  are  constantly  be- 
ing revised  in  order  to  bring  them  into  line 
with  modern  conditions. 

"One  strong  feature  of  motion  picture 
accounting  policies  is  the  practice  among 
the  leading  producers  of  writing  off  the  en- 
tire value  of  films  within  twenty-four 
months  after  their  first  release.  Approxi- 
mately 85  per  cent  of  their  cost  is  charged 
off  during  the  first  year.  This  is  done  re- 
gardless of  earnings,  or  the  prospects  for 
continued  revenue.  When  it  happens  that 
a  film  has  a  long  earning  life,  or  proves  to 
have  a  re-run  value  later  on,  the  revenues 
beyond  the  first  two  years,  aside  from  dis- 
tribution costs,  are  all  profit." 


Terry   Ramsaye 


Newsreel  News 

No  newsreel  is  complete,  as  every 
fan  knows,  without  such  standbys  as 
the  launching  of  a  ship,  a  parade,  the 
King  of  England  opening  Parliament, 
etc.,  etc.  Therefore  Terry  Ramsaye, 
editor  of  Pathe's 
Audio  Review,  has 
filled  a  long-felt 
want  by  issuing  a 
"Perpetual  News- 
reel,"  which  he 
terms  a  "durable 
standard  newsreel 
guaranteed  good 
without  change 
forever."  It  is 
shown  in  the  cur- 
rent Audio  Re- 
view, and  has  the 
following  line-up, 
as  explained  by 
Terry: 
"The  best  brands  of  outstanding  news 
of  all  time  is  herein  presented,  inchid- 
ing:  Parade — a  march  of  the  order  of 
Whoever  must  be  covered  in  pictures; 
a  perfect  specimen  of  Launching;  Baby 
Parade  at  Raspberry  Park;  Fire!  Fire! 
a  hardy  newsreel  perennial;  Parlia- 
ment, the  standard  annual  foreign 
event  as  King  does  "opening"  stuff; 
Bathing  Girl  Contest,  indigenous  to 
Florida,  California  and  Atlantic  City; 
Naval  Hurrah,  a  very  hardy  specimen 
of  Battleships  at  Sea;  Baby  Item,  big 
human  flicker  filler;  Pike's  Peak  Climb 
— see  Colorado  and  motor  industry 
ads;  Ski  Jump  (a  Scandinavian  neces- 
sity for  any  newsreel);  West  Point, 
or  how  many  screen  appearances  make 
a  cadet  a  second  lieutenant;  Easter 
Parade,  Fifth  Avenue  high  hat  seas- 
onal; and  Ship  News,  down  the  gang- 
plank or  up  the  gangplank — who 
knows?" 


Famous  to  Build  Canada* s 
Largest  House  at  Toronto 

Toronto — Famous  Players  Canadian 
Corp.  has  awarded  the  contract  for  the  de- 
molishment  of  no  less  than  26  stores  and 
dwellings  in  the  downtown  section  to  make 
was  for  the  construction  of  the  picture 
house  announcement  of  which  was  made 
more  than  a  year  ago.  Construction  work 
will  start  in  the  fall.  The  plans  have  been 
drawn  by  Murray  Brown,  Toronto  archi- 
tect. The  house  will  be  the  largest  and 
most  elaborate  theatre  in  Canada,  it  is 
stated. 


Rosenwald  "U"  Assistant 
Western  Sales  Manager 

G.  E.  Rosenwald  has  been  appointed  as- 
sistant western  sales  manager  of  Universal, 
with  offices  in  New  York.  Rosenwald,  who 
was  formerly  west  coast  division  manager 
for  Universal,  became  ill  about  a  month  ago 
and  was  given  leave  of  absence.  On  recov- 
ering he  was  appointed  to  his  present  office 
as  assistant  to  Harry  Taylor,  western  sales 
manager. 


Contract  for  Waldemar  Young 

Hollywood — Waldemar  Young,  scenarist, 
has  been  signed  by  First  National  for  a 
long  term.  His  most  recent  work  as  a  staff 
writer  has  been  on  the  continuity  and  dia- 
logue of  "Captain  Blood,"  from  the  novel 
by  Rafael  Sabatini.  This  picture  will  be 
directed  by   Frank   Lloyd. 


Universal  Fan 
Mail  Doubled 
By  Sound  Films 

That  prerogative  of  the  theater  patron 
which  expresses  itself  in  the  tons  of  fan 
mail  dumped  onto  the  desks  of  studio  execu- 
tives every  week  is  being  exercised  as  never 
before,  according  to  Carl  Laemmle,  Jr., 
chief  executive  of  the  Universal  studios. 
Whether  it  is  the  advent  of  talking  pictures 
that  has  stimulated  the  fan's  critical  im- 
pulses or  whether  the  custom  is  infectious 
and  has  spread  in  the  manner  of  an  epi- 
demic, the  Universal  organization  considers 
less  important  than  the  problem  of  giving 
proper  attention  to  the  phenomenon. 

The  fact  that  a  sharp  increase  in  fan  mail 
volume  has  been  noted  since  the  arrival  of 
sound  pictures  indicates  to  Universal  officials 
that  it  has  been  stimulated  by  the  talking- 
film.  An  average  day  in  1927  brought  to  the 
mail  secretaries  at  Universal  between  800 
and  900  letters,  including  those  to  stars,  di- 
rectors, officials  and  others.  Today  this 
volume  runs  nearly  1,500  per  day.  Com- 
paratively few  of  these  are  anonymous,  and 
the  general  tone  of  the  criticisms  and  com- 
ment is  more  intelligent  and  sincere  than 
that  of  two  or  three  years  ago,  according 
to  Laemmle. 


Fitzgibbons  Introduced 
To  Canadian  Managers 

Calgary,  Alta. — Introduction  of  J.  J.  Fitz- 
gibbons as  director  of  theatre  operations  of 
Famous  Players  Canadian  Corp.  to  prac- 
tically all  managers  of  the  theatre  chain  in 
Western  Canadian  cities  from  Port  Arthur 
to  Vancouver  took  place  at  a  conference 
here  Wednesday  with  H.  M.  Thomas  of 
Winnipeg,  Western  Division  general  man- 
ager, in  the  chair.  Announcement  was  made 
following  the  meeting  that  policies  of  the 
Canadian  company  had  been  discussed. 

More  than  50  managers,  representing  60 
Famous  Players'  houses  in  the  western 
cities,  attended  the  conference  at  which  John 
Balaban  of  Paramount  Publix  was  present. 
Ten  managers  were  present  from  Winnipeg, 
this  being  the  largest  representation  from 
any  one  city,  and  they  included  H.  M. 
Thomas,  Walter  F.  Davis,  Franklin  L.  Wil- 
lis, Charles  Weiner,  Ray  F.  Kershaw,  W. 
B.  Novak,  M.  O.  Fields,  Charles  Dilley, 
Frank  Kershaw  and  Ernest  McLeod. 

The  Calgary  conference  took  the  place 
of  the  western  convention,  which  was  origi- 
nally scheduled  to  be  held  at  Banff  on 
August  5,  and  after  the  all-day  session 
Fitzgibbons  left  for  the  East  to  attend  the 
meeting  of  the  eastern  division  at  Toronto 
July  31. 


Establishing  Cleveland  Office 

Cleveland — Sid  Knapman  of  Los  Angeles 
has  the  Ohio  state  distribution  rights  to 
"Mawas,"  Bowes  production,  and  is  estab- 
lishing a  local  office  to  handle  bookings  in 
this  territory. 


Schnitzer  Sails  Soon 

Joe  Schnitzer,  Radio  Pictures'  president, 
sails  for  New  York  in  a  couple  of  weeks. 
He  now  is  in   Switzerland. 


46 


Charges  U.  S.  Is 
Crushing  British 
Film  Industry 

London — American  distributors  are  using 
their  powerful  hold  upon  distribution  in 
England  to  squash  the  development  of  the 
British  industry,  Geoffrey  le  Maurier,  Lib- 
eral member,  charged  in  the  House  of  Com- 
mons in  introducing  an  amendment  to  the 
film  quota  act. 

The  proposed  amendment  provides  that  to 
be  called  a  British  production,  75  per  cent 
of  a  film  must  be  produced  on  British  soil 
at  a  cost  of  not  less  than  $60,000. 

"The  1927  bill,"  he  said,  "was  aimed  at 
establishing  the  British  film  industry  on  a 
permanent  basis.  It  not  only  failed  of  its 
object  but  aggravated  a  still  more  difficult 
situation,  namely,  control  of  film  distribu- 
tion in  Britain  iby  United  States  firms,  who 
are  using  their  power  with  the  deliberate 
object  of  squashing  the  development  of  the 
British  film  industry  by  accepting  only  low 
grade,  low  quality  British  films,  thereby 
giving  to  such  British  films  as  are  produced 
a  reputation  of  being  bad  and  wicked." 

DeForest  to  Give  Time 
To  Television  Research 

Planning  to  devote  all  his  time  to  labora- 
tory work,  Dr.  Lee  DeForest  on  Jan.  1, 
will  transfer  his  headquarters  to  Califonia, 
where  he  says  the  climate  is  superior  for 
radio  experimental  operations.  Sound  pic- 
ture recording  and  reproduction  and  televi- 
sion are  to  occupy  DeForest's  attention  prin- 
cipally. 


M  o  t  i  o  n    Picture    News 


Television  Shows  in  Few 
Weeks  in  London  House 

London — Within  a  few  weeks,  a  West 
End  theatre  will  install  Baird  television 
equipment  and  begin  regular  television  pre- 
sentations. 


Bernstein  Going  Abroad 

Joseph  E.  Bernstein,  veteran  Jersey  City 
exhibitor,  sails  July  25  for  Rotterdam. 


Warner  Due  Aug.  5 

Harry   M.    Warner   is   expected    in   New 
York  Aug.  5  from  Europe. 


"Dixiana"  Looks  Good 

Radio's  first  special  for  the  new 
season  looks  good  to  Walter  R.  Greene, 
West  Coast  correspondent  for  Motion 
Picture  News,  who  caught  the  picture 
at  its  Los  Angeles  opening  on  Tuesday 
and  telegraphed  the  review  appearing 
on  page  60. 

Also,  in  this  issue,  reviews  of  Al 
Jolson's  last  for  Warners,  "Big  Boy," 
"The  Way  of  All  Men,"  "On  Your 
Back,"  "On  the  Make,"  "Rain  or  Shine," 
"Hell's  Island,"  "One  Mad  Kiss,"  "The 
Big  Shot,"  "Manslaughter,"  "Firebrand 
Jordan,"  and  "Rough  Waters." 

You'll  find  'em  all  beginning  page  60. 


Wins  First  Point 
In  Squabble  Over 
Sharkey  Pictures 

Philadelphia — Harry  W.  Eilperin,  of  New 
York,  won  the  opening  battle  in  his  fight 
with  seven  distributors  in  U.  S.  District 
Court  here  when  Federal  Judge  J.  Whitaker 
Thompson  granted  a  temporary  injunction 
preventing  the  distributors  from  showing 
pictures  of  the  Sharkey-Schmeling  fight,  for 
which  Eilperin  claims  to  have  purchased  the 
rights. 

He  asks  that  heavy  damages  be  paid  him 
for  alleged  infringement  of  his  rights  and 
also  that  a  permanent  injunction  be  granted 
against  the  distributors.  Attorneys  for  the 
defendants  claim  that  Eilperin  is  entitled  to 
no  damages  because  under  the  interstate  laws 
he  could  not  have  shown  the  pictures  in 
Pennsylvania  himself.  Temporary  injunc- 
tions were  granted  against  the  following 
Philadelphia  distributors :  Philadelphia  Film 
Exchange,  Masterpiece  Film  Attractions, 
Louis  Korson,  Louis  W.  Kellman,  John 
Hennessey,  David  Segal  and  Michael  Siegel. 

M-G-M  Invading  China; 
Plan  Two  New  Exchanges 

With  formation  of  Metro-Goldwyn-Mayer 
of  China,  that  company  will  open  its  own 
exchanges  in  Shanghai  and  Hong  Kong 
under  supervision  of  F.  V.  Chamberlain, 
who  handles  all  of  the  Far  East. 

M-G-M  has  been  selling  its  product  via 
the  Hong  Kong  Amusement  Co.  until  now. 


A  Merchandising  Opportunity 


Hollywood — Radio  has  something  unusual 
in  "Dixiana."  It  is  a  combination  of  the 
various  forms  of  presentations,  having  "a 
little  of  everything"  with  which  to  make  a 
bid  for  box-office  intake.  Comedy  galore. 
some  line  spectacle,  a  dash  of  operetta  and 
melodrama  and  some  pathos  to  balance  it 
as  an  all-around  entertainment,  which  prob- 
ably will  be  unique. 

They've  spent  dough,  plenty  of  it,  in 
bringing  out  this  new  attraction,  but  the 
Radio  production  forces  certainly  have  in- 
jected showmanship  (and  it  should  be 
capped)  into  this  new  picture.   Done  against 


the  background  of  New  Orleans,  with  its 
colorful  Mardi  Gras,  the  picture  has  mani- 
fold angles  of  selling.  Put  over  right,  this 
picture  should  be  a  real  box-office  bet.  After 
"Rio  Rita,"  Bebe  Daniels,  Bert  Wheeler 
and  Robert  Woolsey  are  names  to  conjure 
with. 

Showmen  everywhere  will  find  real  de- 
light in  "Dixiana."  It  has  a  wealth  of  mer- 
chandising angles  which  should  result  in 
some  exploitation  innovations  when  the  pic- 
ture starts  making  the  rounds.— Charles  E. 
Lewis,  chairman  and  editor.  Motion  Picture 
News,  Manager's  Round  Table  Club. 


July  2  6 , 19  3  0 

Western  Canada 
Shows  Spurt  in 
Theatre  Building 

Winnipeg — Despite  talk  of  a  building  lull, 
there  are  indications  of  considerable  theatre 
building  activity  in  Western  Canada.  Three 
theatres  are  under  construction  in  various 
cities  and  five  in  Winnipeg  alone  are  under- 
going extensive  alterations. 

A  Winnipeg  syndicate  is  erecting  the 
erected  at  Saskatoon,  Sask.,  measuring  50 
by  130  feet,  by  the  Roxy  Theatre  Co.,  of 
which  N.  Rothstein  of  Winnipeg  is  presi- 
dent. 

Famous  Players  is  building  a  new  Ross- 
land  Theatre  at  Rossland,  B.  C,  to  seat  700 
people. 

A  Winnipeg  syndicate  is  erecting  the 
Academy,  a  suburban  house,  in  Winnipeg. 

Alterations  are  under  way  at  the  follow- 
ing Winnipeg  houses:  R-K-O  Capitol, 
Strand,  Dominion,  Gaiety  and  Walker. 
Gordon  C.  Hovvden  has  taken  a  five-year 
lease  on  the  Dominion  theatre  and  will  re- 
open it  in  August  after  changes  are  made. 


Increased  License  Fee 
For  Tent  Shows  Sought 

Seattle — Increased  license  fees  for  tent 
and  carnival  attractions  will  be  levied  by 
the  Seattle  city  council  and  license  division, 
if  a  plan  recently  proposed  by  a  committee 
of  the  Allied  Amusements  of  the  Northwest 
is  favorably  accepted.  James  M.  Hone,  sec- 
retary of  Allied  Amusements,  is  now  con- 
ferring with  the  city  attorney's  office  and 
the  license  division  relative  to  the  matter. 
It  is  hoped  to  raise  the  fee  to  a  point  where 
the  little  traveling  tent  shows  will  find  it 
unprofitable  to  open  up  in  the  larger  centers 
of  the  territory. 


Doran  Gets  Paramount 
Scenario  Post  in  East 

D.  A.  Doran,  Jr.,  formerly  associated  with 
Pathe  and  Columbia,  is  newly  appointed 
scenario  editor  at  the  Paramount  New  York 
studio.  His  work  will  include  both  the 
selection  of  stories  and  the  assignment  of 
individual  writers. 


After   Burkan's   Scalp 

Declaring  that  under  his  regime  the  dis- 
trict has  had  what  virtually  amounts  to 
absentee  leadership,  his  district  Democratic 
Club  is  demanding  retirement  of  Nathan 
Burkan  as  district  leader  and  member  of 
the  executive  committee. 


Renews  Loretta  Young  Pact 

Hollywood — Loretta  Young  has  signed  a 
long  term  contract  to  appear  exclusively  in 
First     National    pictures    for    a    period    of 

years.     She  now   is  playing  the  lead  in  "Kis- 
met,"   starring   Otis    Skinner. 


Wilson  Back  with  Carewe 

Hollywood — Harry  Wilson,  former  press 
agent  lor  Edwin  Carewe  and  United  Artists, 
lias  returned  to  the  Carewe  fold  again  as 
personal  publicity  purveyor  for  the  director. 


July  26  ,  19  3  0 


Motion   Picture   News 


47 


Stop   Us  If  Were  Wrong 


THANK  Pat  (National  Screen  Service) 
Garyn  for  this  one:  "If  you  and  I  swap 
a  dollar  we  each  have  a  dollar,  but  if  we  swap 
an  idea,  each  of  us  has  two  ideas." 

*  *     * 

Glcndon  Allvine,  advertising  and  publicity 
chief  at  Fox,  may  well  be  proud  of  the  ex- 
hibitors' date  book  he  recently  completed.  It's 
a  real  help  for  any  showman. 

*  *     * 

Beatrice  Lillie,  who  has  completed  "Are  You 
There?"  for  Fox,  is  arriving  in  New  York 
Sunday.      She    is    slated    to    sail    for    England 

soon. 

*  *     * 

Kay  Brown,  scenario  editor  of  Radio  Pic- 
tures, has  left  New  York  for  London,  where 
she  will  contact  President  Joseph  I.  Schnitzer. 
She  will  visit  Paris  and  Madrid  during  her  trip 
which  will  take  about  a  month. 

*  *     * 

Cliff  Work,  manager  of  the  Orpheum  at 
San  Francisco,  staged  an  extensive  campaign 
for  premiere  of  "Dixiana,"  which  opened  on 
Tuesday.  A  number  of  innovations  and  bally- 
hoos   marked  the   elaborate   exploitation  which 

Work  employed. 

*  *     * 

Lee  Moron  is  completing  his  one  thousandth 
picture.  It  is  "Pardon  My  Gun,"  new  Pathe 
western. 


Warners  are  planning  reverse  English  on 
"Illicit,"  comedy  drama  just  acquired  from 
Robert  Riskin  and  Edith  Fitzgerald.  It  will 
be  produced  first  as  a  picture,  after  which  it 
will  be  offered  as  a  stage  play. 

*  *     * 

Herb  (Pathe)  Maclntyre,  efficient  West 
Coast  division  sales  chief  for  Pathe.  certainly 
sweltered  in  New  York's  heat.  Herb  has  gone 
native,  since  being  moved  to  Los  Angeles,  after 
the  great  record  he  made  as  Minneapolis  branch 
manager. 

The  Tom  Thumb  golf  craze  and  infantile 
paralysis  are  raising  Cain  with  business  on  the 
Coast  this  season,  Mack  reports. 

*  *     * 

Incidentally,  Herb's  chief,  Phil  Reisman,  will 
tell  you  that  M.  E.  (Monty)  Montgomery,  who 
succeeded  Mack  at  Minneapolis,  is  doing  a 
splendid  job  on  his  first  managerial  assignment. 

*  *     * 

"Singing  Bill"  Callaway,  Pathe's  southern 
sales  head,  is  another  division  chief  who  is  in 
New  York  on  circuit  deals. 


Speaking  of  Pathe,  Bert  Reisman,  a  veteran 
salesman  of  the  Los  Angeles  office,  is  as  happy 
as  a  schoolboy  over  his  new  position  with  the 
foreign  department.  He's  sailing  next  "week 
for  Berlin,  where  he  will  be  connected  with 
sales  work  in  various  parts  of  Europe  and  Asia. 


Floral  Note 

Hollywood — William  Haines  threw  a 
party  last  week  for  Beatrice  Lillie, 
Bebe  Daniels  and  other  prominent 
girls  around  Hollywood.  Billy  bought 
no  less  than  5,000  gardenias  and  a 
houseful  of  orchids  for  decoration 
purposes.  This  was  the  first  Holly- 
wood party  where  gardenias  and  or- 
chids  replaced  the  pansies. 


Bgwiwfi"1111!1 " '.'  iiiiiiiimiiiwiij 


'Thai's  great!     We'll  censor  it." 
— Dartmouth    ]ac\-0-Lantern. 


BACLANOVA,    Russian   actress    now   under 
contract  to   Fox,    is   going  into   temporary 
retirement  to  await  the  visit  of   Mr.    Stork. 


Entertaining  a  coupla  Hibernians  was  the 
word  at  Jack  (Fox)  Sullivan's  office.  Pat 
Garyn  and  Jack  Fier  ivere  the  parties  of  the 
second  part. 

*  *     * 

Incidentally,  it's  somewhat  of  a  relief  to 
watch  the  quiet,  orderly  way  Sullivan  works. 
No  bustle  or  confusion,  but  a  steady  hitting  of 
the  ball — it  goes  a  long  way  in  explaining 
Jack's  rapid  rise  in  the  Fox  organization. 

*  *     * 

Frank  Prendergast,  veteran  secerlary  to  Joe 
Johnson,  former  New  York  park  commissioner, 
who    noxv    is    with    Fox,    certainly    is    shoii 
speed   in   adapting   himself   to   film   business. 

*  *     * 

Graham  McNamee,  talking  reporter  for  Uni- 
versal's  Newspaper  Reel,  dramatizes  events  in 
the  company's  feature,  "The  White  Hell  of 
Pitz   Palu." 

A  friend  of  Pat  Garyn  went  out  and  bought 
himself  a  snooty  roadster  the  other  day.  So 
Garyn  turned  right  about  and  annexed  a  very 
sassy  Cadillac  phaeton  in  blue.  The  Jersey 
countryside  now  turns  to  look  when  Pat  passes 
through. 

*  *     * 

"Country  boy  zisits  the  big  city." 

Jack  Fier.  Los  Angeles  and  Southern  Cali- 
fornia rep  for  National  Screen,  in  New  York 
on  Iiis  first  visit  since  .... 

*  *     * 

Midsummer  mysteries :  Why  was  Jimmy 
Grainger  day-gazing  on  the  44th  St.  side  of  the 
Paramount  Building  the  other  P.  M.? 

*  *     *    , 

Midsummer  divertissements:  Sam  Morris 
trying  to  grab  some  air  from  his  office  on  the 
seventh  floor  of  the  Warner  building. 

*  *     * 

"Bill"  Saal  occupies  what  is  probably  the 
most  popular  office  in  the  Paramount  building. 
Bill  is  chief  booker  for  Publix  and  keeps  sales 
managers  cooling  their  heels  in  the  outer  of- 
fice like  nothing  at  all. 


LOUIS  MAYER  is  wheeling  one  of  tnose 
16-cylinder  Cadillacs  around  town.  And, 
unlike  all  other  prominent  producers  out  here, 
L.  B.  drives  himself — eliminating  the  regula- 
tion chauffeur. 

*  *     * 

Carl  Laemmle  is  looking  forward  to  arrival 
of  his  first  grandchild  within  the  next  few 
months.  Stork  is  expected  at  home  of  the 
Stanley  Bergermans. 

Quick  decisions  for  which  he  is  noted  took 
friends  of  rial  Skelley,  film  and  stage  star, 
off  their  feet  at  Rochester,  N.  Y.,  when  he 
suddenly  decided  to  take  a  day  off  from  a  golf 
tournament  in  which  he  was  competing  in  New 
York  and  fly  to  Rochester. 

Skelley  walked  into  the  office  of  Jay  Golden, 
manager  of  the  R-K-0  Palace,  four  hours 
after  he  had  taken  off  from  New  York,  flying 
his  own  plane.  He  stayed  only  long  enough 
to  see  part  of  the  show  and  then  took  a  night's 
sleep,  rle  was  off  to  the  tourney  at  7  o'clock 
the  next  morning. 

*  *     * 

Warners  have  purchased  picture  rights  to 
"Jack  Daws  Street,"  recent  novel  by  Harriet 
Henry.  Donald  Davis  of  the  Jerry  Mayer  office 

completed  the  arrangements. 

*  *     * 

Not  in  the  navy,  but  what  a  penchant  for 
sailor  togs !  That's  the  way  Charlie  Einfeld 
dresses  down  at  the  beach  house  for  the  sum- 
mer.     He's   a   picture. 

*  *     * 

Ambidexterous:  Harold  B.  Franklin  dictating 
while  the  radio  supplied  by  Jim  Ryan  delivered 
jazz  music,  eating  breakfast  and  reading  his 
morning  newspaper.  All  at  once,  too.  He 
planned  to  leave  New  York  Thursday  for  the 
Coast. 

Another  European  appointment  has  been  gar- 
nered by  Paul  Jones  for  many  years  Pathe 
News  representative  in  France.  He  has  been 
named  special  representative  in  tin  executive 
a  ,/,  ity  to  supervise  Pathe  offices  in  Belgium. 
Switzerland,     Italy,     Holland,     Portugal     and 

Spain,  and  will  continue  to  represent  the  News. 
$     $     $ 

The  awful  heat  of  Monday  resulted  in  clos- 
ing  of  the  Nezv   York  Paramount   offices. 

*  #     * 

Bebe  Daniels  is  to  be  a  bridesmaid  when 
Mrs.  Mae  Sunday,  divorced  wife  of  Bill  Sun- 
day, Jr.,  is  wed  in  Los  Angeles. 

*  *     * 

Jesse  Lasky,  Jr.,  after  an  extended  trip 
abroad,  has  arrived  in  Hollywood  to  become 
assistant  to  Geoffrey  Shurlock,  in  charge  of 
the  foreign  production  department  at  the  local 

Paramount   studios. 

*  *     * 

New  term  contracts  signed  at  Paramount 
studios  during  the  past  week  include :  Howard 
Bretherton,  Norman  McLeod  and  Busby  Berk- 
ley as  directors ;  Charles  Starrett,  Dartmouth 
athlete,  as  a  featured  player;  Skeets  Gallagher 
as  a  featured  player,  and  Jack  King  as  a  com- 
poser. Arthur  Johnson,  formerly  with  Irving 
Berlin   also   joins   the   music    staff. 


Rush  Order 


They  are  telling  a  story  of  a  promi- 
nent producer  who  telephoned  an 
agent  and  said:  "What  we  need  in 
our  scenario  department  are  several 
geniuses.  Round  up  several  tonight 
so  that  I  can  interview  them  tomor- 
row."— Harrison  Carroll  in  L.  A.  Her- 
ald. 


48 


Motion   Picture   News 


July  26,  19  3  0 


Production  Trims 
Costs;  Result  of 
Overseas  Dropoff 

{Continued   from    page   43) 


ing  up  the  record  figure,  but  that  Chevalier's 
first  picture  gave  Paramount  the  same  gross  in 
the  first  16  weeks'  run  in  the  company's  house 
in  Paris  alone.  This  accomplishment,  with  up- 
to-date  theatres  spotted  throughout  the  various 
buronean  cities,  can  easily  be  repeated  on  many 
pictures,  and  would  give  American  producers 
greater  foreign  returns  than  ever  dreamed  of 
previously,  he  feels. 

May  Use  Special  Process 

Another  method  of  foreign  production  ad- 
vanced— and  now  reported  under  serious  con- 
sideration by  several  companies — would  utilize 
the  "Dunning  process,"  a  system  which  is  being 
used  by  nearly  all  coast  producers  at  the  pres- 
ume. Via  the  Dunning  process  it  would  be 
possible  to  photograph  all  the  sets,  both  in- 
teriors and  exteriors  that  are  constructed  for 
the  regulation  talker  in  the  local  studio  and 
then  interpose  the  Spanish,  German,  French 
or  other  actors  into  these  sets  in  the  foreign 
studios — with  dialogue  and  sound  effects  re- 
corded abroad.  This  method  would  require 
only  small  studio  space,  a  cast  duplicating  those 
characters  used  locally,  and  the  regulation 
sound  equipment  for  recording  the  dialogue. 
According  to  report,  the  Dunning  process  meth- 
od would  allow  production  of  various  foreign 
versions  for  comparatively  little  expense  per 
version. 

Fox  has  definitely  decided  to  produce  all 
foreign  versions  in  local  studios,  and  it  is  un- 
derstood that  company  policy  is  decidedly 
against   any  production  abroad   at   this  time. 

Foreign  production  on  the  coast  is  currently 
confined  to  three  companies,  M-G-M,  Para- 
mount and  Fox.  Complete  resume  by  com- 
panies follows  : 

Paramount  has  produced  three  Spanish  ver- 
sions with  Spanish  players :  "Slightly  Scarlet," 
"The  Benson  Murder  Case,"  and  "Grumpy." 
Spanish  version  of  "The  Sea  God"  is  now  in 
preparation.  French  versions  of  "Slightly 
Scarlet"  and  "The  Little  Cafe"  have  been  com- 
pleted. No  German  or  Italian  versions  have 
been  considered  up  to  this  time. 

Studios  Busy 

M-G-M  has  completed  German  versions  of 
"Sunkissed,"  "Monsieur  Le  Fox,"  and  "Olym- 
pia,"  and  is  currently  preparing  similar  ver- 
sions of  "Anna  Christie"  and  "Trial  of  Mary 
Dugan."  This  organization  has  also  made 
French  versions  of  "Unholy  Night"  and  "Mon- 
sieur Le  Fox" ;  and  Spanish  versions  of  "Free 
and  Easy,"  "Monsieur  Le  Foxe"  and  "Olym- 
pia."  Buster  Keaton  is  currently  working  on 
the  Spanish  talker  of  "Forward  March,"  and 
M-G-M  is  also  preparing  Spanish  dialoguers 
of  "Mr.  Wu,"  and  "Madame  X." 

Fox's  foreign  talker  activity  has  so  far  been 
confined  to  Spanish  versions  of  "One  Mad 
Kiss,"  "Common  Clay"  and  "Friendship,"  with 
preparation  now  under  way  for  versions  in 
French  and   German. 

United  Artists  has  ignored  the  foreign  dia- 
logue angle  entirely  in  various  versions.  Ex- 
periments on  German  version  of  "Lummox" 
was  not  considered  successful,  as  the  picture 
was  admittedly  spotty  and  not  a  standout. 
United  Artists  is  covering  the  foreign  market 
through  insertion  of  titles  for  dialogue  and 
description,  with  song  numbers  retained,  and 
musical  synchronization  added. 

Warners  did  various  experimenting  with 
short  reel  subjects  in  German,  French  and 
Spanish,  and  produced  a  Spanish  version  of 
"The  Bad  Man."  All  further  preparation  on 
foreign   dialogue    pictures   has    been    suspended 


Maybe  It's  Hunger 

Prison  scenarios  are  becoming  so 
common  in  the  talkies  that  soon  the 
way  to  tell  a  Hollywood  star  will  be 
by  that  hunted  look. — N.  Y.  Evening 
Post. 


pending  decisions  of  company  executives  in  the 
East.  It  is  expected  that  Warners  will  even- 
tually produce  foreign  versions  both  locally 
and  abroad. 

RKO,  aside  from  making  Spanish  and  Ger- 
man voice-dubbed  versions  of  "Rio  Rita"  and 
"The  Case  of  Sergeant  Grischa"  some  months 
ago,  has  done  nothing  further  in  the  foreign 
version  field,  and  has  no  definite  plans  for  the 
immediate  future  along  those  lines. 

I  niversal  has  done  much  in  experimenting 
with  the  policy  of  voice-dubbing  and  synchro- 
nizing German  and  Spanish  versions  of  talker 
features.  German  synchronized  versions  were 
made  on  "Broadway,"  "Eric  the  Great"  and 
"Show  Boat."  Spanish-dubbed  versions  were 
turned  out  on  "Broadway"  and  "Shanghai 
Lady" ;  and  nine  separate  foreign  versions  were 
made  on  "King  of  Jazz,"  with  a  special  mas- 
ter-of-ceremonies  speaking  in  each  version.  The 
nine  versions  were  German,  French,  Spanish, 
Portugese,  Japanese,  Swedish,  Italian,  Hun- 
garian and  Czecho-Slovakian.  At  present,  Uni- 
versal is  preparing  a  German  talking  version 
of  "All  Quiet  on  the  Western  Front"  by  a  spe- 
cial process  which  utilizes  the  players  in  the 
picture,  with  voices  matched  in  by  dubbing 
which  gives  perfect  results,  according  to  re- 
port. 

Pathe  Moving  SSowly 

Pathe  has  done  little  actual  work  in  foreign 
dialoguers.  The  company  is  making  Spanish 
versions  of  four  two-reel  comedies,  and  already 
has  produced  Spanish  voice-dubbed  talkers  of 
"Her  Private  Affair"  and  "The  Grand  Parade." 
Pathe  got  away  from  the  general  procedure  in 
voice-dubbing  with  these  pictures,  however,  by 
inserting  a  prologue  that  introduced  the  players 
who  would  talk  in  Spanish  for  the  principal 
players  in  the  picture.  This  attitude  was  taken 
in  order  to  make  certain  that  the  Spanish  audi- 
ences, when  viewing  the  picture,  would  not  feel 
they  were  being  fooled  deliberately  by  the  voice 
substitution.  Pathe  intends  to  proceed  similarly 
with  a  Spanish  version  of  "Swing  High,"  with 
all  the  regulation  songs  retained  as  sung  in 
English. 

Tiffany  has  done  nothing  with  foreign  ver- 
sions locally,  although  plans  have  been  made 
for  the  production  of  Spanish,  French,  Ger- 
man and  other  language  versions  of  "Jour- 
ney's End"  in  each  country  abroad.  Details  of 
this  production  are  being  handled  by  Tiffany's 
affiliation  in  England  that  holds  a  half  interest 
in  "Journey's  End." 

Columbia  is  another  company  that  has  ig- 
nored the  foreign  version  proposition,  in  so 
far  as  features  are  concerned.  Nothing  has 
been  done  so  far  to  definitely  outline  the  com- 
pany policy  of  foreign  talkers,  although  a  series 
of  Eddie  Buzzell  short  comedies  w'ill  be  made 
for  Spanish  and  German  audiences  through  the 
introduction  of  a  master  of  ceremonies  talking 
a   la   lecturer  throughout  the  picture. 


A  La  Esperanto 

Oxford,  England  —  Talkers  as  a 
means  for  furthering  adoption  of 
Esperanto  as  an  auxiliary  language 
are  expected  to  be  one  of  the  chief 
subjects  of  discussion  at  the  twenty- 
second  Universal  Congress  of  Espe- 
ranto, to  be  held  in  connection  with 
an  Esperanto  Summer  university 
course  Aug.  2  to  9.  Language  experts 
from  various  parts  of  Europe  are 
slated  to  attend. 


Independents  Not 
Out,  Government 
Report  Reveals 

(Continued  from  page  39) 


large-scale  economies;  but  big  business  has  no 
copyright  on  profitable  methods,  and  mere  bulk 
is  by  no  means  necessarily  synonymous  with 
efficiency. 

Waste  Must  Be  Cut 

"Evidence  is  beginning  to  accumulate  to  show 
that  the  answer  to  some  of  our  gravest  prob- 
lems of  distribution  lines  in  the  curtailment  of 
unnecessary  costs,  in  the  performance  of  the 
retail  merchant's  functions.  Our  studies  have 
demonstrated  that  in  many  cases  the  profits  in 
his  field,  which  is  the  last  and  often  the  most 
crucial  stage  in  our  distribtuion  process,  are 
being  lost  through  wasteful  and  unnecessary 
practices,  such  as  the  accumulation  of  "dead" 
stock,  the  soliciting  of  unprofitable  customers,, 
the  striving  for  volume  of  business  without 
regard  to  costs,  the  use  of  uneconomic  credit 
practices  or  excessive  delivery   service. 

"These  are  wasteful  practices  which,  as  a 
rule,  the  larger  operators  avoid.  There  are 
many  examples  which  show  that  the  indepen- 
dent merchant  who  will  adapt  these  principles- 
to  his  own  business,  retaining  at  the  same  time 
those  features  which  make  his  store  peculiarly 
a  service  institution  to  his  neighborhood,  does 
not  need  to  fear  competition  from  any  source. 

"However,  both  the  manufacturer  and  the 
distributor  should  remember  that  in  the  last 
decade  business  in  this  country  has  changed 
from  a  seller's  to  a  buyer's  market.  The  con- 
sumer no  longer  finds  it  necessary  simply  to- 
accept  the  goods  which  are  offered  him. 

"The  successful  manufacturer  or  merchan- 
diser will  find  it  necessary  to  study  the  con- 
sumer demands  and  preferences  of  his  par- 
ticular market  if  he  would  succeed  in  perform- 
ing his  proper  function  of  providing  needed 
commodities   and    services    for   his    community. 

"There  is  in  the  maintenance  of  this  type  of 
merchandising  a  social  problem  of  great  im- 
portance. Our  nation  is  built  upon  the  indi- 
vidualism of  our  people — upon  their  initiative 
and  their  service  to  the  community. 

"There  is  a  recognized  place  in  the  com- 
munity for  the  independent  business  man  who 
conscientiously  strives  to  meet  this  need,  and 
the  services  in  the  Department  of  Commerce 
were  established  to  aid  him  in  the  attainment 
of  that  end." 


Three  D visions  Direct 
ERPl  Service  Engineers 

Three  national  divisions,  in  which  are  13 
district  units  are  provided  in  the  line-up 
of  the  service  department  of  Electrical  Re- 
search Products,  completed  by  J.  S.  Ward, 
service  manager.  The  three  regional  general 
service  superintendents  are :  P.  T.  Sheridan, 
eastern;  A.  J.  Hodges,  central,  and  N.  A. 
Robinson,  western.  J.  C.  Benjamin  is 
branch  office  superintendent  of  Service ; 
D.  C.  Hickson,  service  planning  superinten- 
dent ;  T.  K.  Glennan,  assistant  general  serv- 
ice superintendent  and  H.  W.  Miller,  super- 
intendent of  special  service. 


Ohio  Showman  Hurt 

Cleveland — Martin  Brown,  owner  and 
manager  of  the  New  Lorain  theatre,  suf- 
Eered  a  dislocated  shoulder  and  internal 
bruises  when  a  street  car  rail:  into;  his  auto* 
mobile  last  week. 


July  26,  19  3  0 


Motion   Picture   News 


49 


Chi  Box-Offices, 
Despite  Heat,  Do 
Smash  Business 


Limited 

The  strangest  thing  I  ever  saw  was 
an  invitation  to  a  Hollywood  party 
reading,  "Admit  Bearer  and  One  Hus- 
band."— N.    Y.  Mirror. 


Baltimore  Gets  a 
Real  Kick  Out  of 
1st  Chaney  Talker 


Chicago — With  the  thermometer  above  95 
on  two  occasions  during  the  past  week,  and 
with  Loop  competition  the  strongest  it  has 
been  in  months,  box-office  grosses  here  were 
sensational  for  the  seven-day  period.  The 
take  in  several  Loop  houses  was  better  than 
during  the  best  fall  and  winter  periods,  and 
standouts  were  the  rule  in  these  spots  almost 
daily. 

The  Oriental  was  the  week's  surprise. 
This  B.  &  K.  house  which,  in  recent  months, 
has  been  in  the  red  as  often  as  not,  went  to 
a  magnificent  $60,600  (170%)  with  "Our 
Blushing  Brides"  (M-G-M)  as  the  feature. 
The  house  topped  its  big  brother,  the  Chi- 
cago, by  $1,000,  in  spite  of  a  splendid  busi- 
ness week  at  that  house.  In  consequence, 
B.  &  K.  held  "Blushing  Brides"  for  its  sec- 
ond week  at  the  Oriental,  only  the  second 
time  in  the  history  of  the  house  a  picture 
has  been  thus  complimented. 

"The  Big  House"  (M-G-M),  which  es- 
tablished a  new  house  record  at  McVickers 
two  weeks  ago,  continued  at  a  remarkable 
pace;  finishing  its  third  week  at  $40,300 
(150%),  and  was  held  for  the  fourth.  The 
Chicago,  with  "So  This  Is  London"  (Fox), 
stepped  off  a  nice  box-office  tune  at  $59,- 
400  (135%).  Credit  is  due  here,  as  the 
absence  of  any  outstanding  stage  name 
makes  the  draw  clearly  the  picture's.  The 
United  Artists  was  in  the  important  money 
with  "Song  o'  My  Heart"  (Fox)  holding 
steady  at  $25,400  in  its  second  week.  The 
picture  continues  for  another  week.  The 
Roosevelt,  completing  the  B.  &  K.  Loop 
quintet,  was  also  a  money  house  in  its  fourth 
week  of  "With  Byrd  at  the  South  Pole." 
The  gross,  considerably  stimulated  by  the 
presence  in  the  city  of  Admiral  Byrd  dur- 
ing the  early  part  of  the  week,  was  $20,500 
(100%). 

Other  money  spots  were  the  Woods  with 
"Lawful  Larceny"  (Radio),  which  grossed 
$17,200  (150%)  in  its  first  week;  the  Gar- 
rick  in  its  third  week  of  "All  Quiet  on  the 
Western  Front"  (Univ.)  (seventh  week  in 
the  Loop),  which  took  $10,200  (125%); 
the  Castle  in  its  second  week  with  "Ingagi" 
(Indie)  (eleventh  week  in  the  Loop),  which 
took  $5,500    (185%). 

Two  other  houses  showed  improvement 
over  recent  weeks  in  spite  of  the  heat  and 
the  strong  competition.  They  were  the 
State-Lake,  which  grossed  $23,800  (90%) 
with  "The  Flirting  Widow"  (F.  N.),  the 
feature,  and  Warner's  Orpheum,  which  did 
$5,400  (90%)  with  the  second  Loop  run  of 
"Devil's   Holiday"    (Paramount). 

Estimated  takings : 

"INGAGI"    (Indie) 

CASTLE— (300).  60c,  2nd  week  here,  11th  in  Loop. 
Other  attractions:  Univ.  newsreel.  "The  Sea  Bat" 
(M-G-M)  scheduled  to  replace  this  after  one  more 
week.     Gross:    $5,500.      Rating:    185%. 

"SO   THIS    IS    LONDON"    (Fox) 

CHICAGO— (3,940),  35c  85c,  7  days.  Other  attrac- 
tions: stage  show,  orchestra,  comedy,  newsreel,  nov- 
elty short.  A  big  week  here — within  two  grand  of 
the  gross  hung  up  during  Will  Rogers'  personal  ap- 
pearance week.  Draw  entirely  the  picture's.  Gross: 
$59,400.  Rating:  135%. 
"ALL  QUIET   ON   THE    WESTERN    FRONT"    (U.) 

GARRICK— (1,259).  50c-75c,  3d  and  final  week  here; 
7th  Loop  week.  House  had  picture  without  a  pro- 
tectional  clause  and  aired  it  in  spite  of  its  nice  gross 
the  minute  Universal  gave  it  to  the  big  outlving 
houses.     Gross:    $10,200.      Rating:    125%. 

"THE    BIG    HOUSE"    (M-G-M) 

McVICKERS— (2,284).  35c-85c,  3d  week.  Other  at- 
tractions: Comedy,  newsreel,  musical  short.  Sensa- 
tional   grosses    for    this    picture    which    established    a 


Clara's  $10,925 
Top  in  Omaha; 
Weather  Sizzles 


Omaha — With  good  stage  support,  Clara 
Bow's  "Love  Among  the  Millionaires" 
(Par.)  at  the  World  led  the  town  for  a 
115%  week,  which  counted  up  to  $10,925. 
Record  breaking  heat  continued. 

"Journey's  End"  (Tiff.)  brought-  the 
Paramount  another  100%  week,  but  the 
$8,000  was  less  than  the  picture  could  have 
done  under  cooler  circumstances.  "Mid- 
night Mystery"  (Radio)  and  Boyd  Senter, 
former  local  musician,  favored  the  Orpheum 
to  the  extent  of  $14,500.    Just  100%. 

State  dropped  below  par  for  the  week. 
"Dangerous  Nan  McGrew"  (Par.),  first 
three  days,  netted  but  $1,890  (90%).  Last 
half,  "Captain  of  the  Guard"  (Univ.)  also 
dropped  to  90%  for  $2,025. 

"LOVE    AMONG   THE    MILLIONAIRES"    (Par.) 

WORLD  (Para-Publix)— (2,500),  25c-60c,  7  days. 
Other  attractions:  Billy  Meyers  and  band,  four  Pub- 
lix  acts  and  Paramount  news.  Gross:  $10,925.  Rat- 
ing:    115%. 

"JOURNEY'S    END"     (Tiff.) 

PARAMOUNT      (Para-Publix)— (2,900),      25c-50c,      7 
days.  Other  attractions:    "Artie  Antics"   (Tiff.),   Para- 
mount news  and  organ.     Gross:    $8,000.      Rating:    100%. 
"MIDNIGHT    MYSTERY"    (Radio) 

ORPHEUM   (R-K-O)— (3,000),  25c-60c,  7  days.  Other 
attractions:  Boyd  Senter  and  three  R-K-0  acts,  Pathe 
news    and    shorts.      Gross:    $14,500.      Rating:     100%. 
"DANGEROUS  NAN   McGREW"   (Para.) 

STATE  (Para-Publix)— (1,200),  25c-40c,  3  days. 
Other  attractions:  Universal  News  and  shorts.  Gross: 
$1,890.     Rating:    90%. 

"CAPTAIN    OF    THE    GUARD"    (Univ.) 

STATE  (Para-Publix)— (1,200),  25c-40c,  4  days. 
Other  attractions:  Universal  news  and  shorts.  Gross: 
$2,025.      Rating:    90%. 


new  house  record  here.  Good  for  another  week  and 
maybe  more  at  this  pace.  Gross:  $40,000.  Rating: 
150%. 

"ROUGH    ROMANCE"    (Fox) 
(2nd  time  in   Loop) 

MONROE— (962),  25c-40c.  7  days.  Other  attrac- 
tions: 30  minutes  of  newsreel.  Gross:  $2,900.  Rating: 
55%. 

"OUR    BLUSHING   BRIDES"    (M-G-M) 

ORIENTAL— (3,900),  35c-85c,  1st  week.  Other  at- 
tractions: Comedy,  newsreel,  stage  show,  organ. 
Nearly  a  record  and  biggest  figure  for  this  house  in 
a  long  time.  Picture  he'd  for  a  second  week  (only 
the  second  time  in  history  of  the  house  this  has  been 
done).  All  picture's  draw,  with  no  strong  stage  at- 
traction.    Gross:    $60,600.     Rating:    170%. 

"THE    DEVIL'S    HOLIDAY"    (Para.) 
(2nd  time   in   Loop) 

ORPHEUM— (762),  25c-50c,  7  days.  Other  attrac- 
tions: Univ.  newsreel,  3  Vitaphone  acts.  Good  busi- 
ness considering  the  competition.  Gross:  $5,400. 
Rating:    90%. 

"SHOOTING    STRAIGHT"     (Radio) 

PALACE— (2,509),  35c-85c,  7  days.  Other  attrac- 
tions: Vaudeville,  comedy,  newsreel,  musical  short. 
Loop  competition  hurt  here.  House  takes  "Danger- 
ous Nan  McGrew,"  first  Paramount  product  to  play 
here,    next    week.      Gross:    $16,200.      Rating:    75%. 

"WITH   BYRD  AT  THE   SOUTH    POLE"    (Par.) 

ROOSEVELT— (1,591),  35c-85c,  4th  week.  Picture 
held  up  well,  after  a  visit  from  Admiral  Byrd.  Will 
close  in  mid-week  for  a  total  of  five  weeks.  Gross: 
$20,500.      Rating:     100%. 

"THE   FLIRTING  WIDOW"    (F.   N.) 

STATE-LAKE— (2,776),  35c-75c,  7  days.  Other  at- 
tractions: Vaudeville,  comedy,  newsreel.  Improved 
over  recent  weeks  in  spite  of  the  handicaps  current. 
Gross:    $23,800.      Rating:    90%. 

"SONG   O*    MY   HEART"    (Fox) 

UNITED  ARTISTS— (1.700),  35c-85c,  2nd  week. 
Other  attractions:  Comedy  newsreel,  novelty  short. 
Picture  holding  up  and  giving  the  house  its  best 
business  in  months.  Continues  for  a  third  week. 
Gross:    $25,400.      Rating:     125%. 

"LAWFUL    LARCENV    (Radio) 

WOODS— (1,166).  35c-75c,  1st  week.  Other  attrac- 
tions: Comedy,  newsreel.  novelty  short.  Nice  busi- 
ness makes  this  good  for  another  week  .  "Hell's 
Tsland"    (Col.)    next.      Gross:    $17,200.      Rating:    150%. 


Baltimore — Clear,  temperate  weather  dur- 
ing the  first  four  days  of  the  week  made 
business  at  the  big  theatres  go  along  very 
well,  but  patronage  dropped  with  a  thud 
during  the  heat  of  Friday  and  Saturday. 
On  the  last  day  the  thermometer  registered 
103  degrees. 

It  appeared  that  every  one  wanted  to  hear 
Lon  Chaney  talk,  for  his  first  dialogue  pic- 
ture. "The  Unholy  Three,"  at  Loew's  Stan- 
ley, went  over  like  an  armored  tank,  cut- 
ting about  $20,500  from  the  pocketbooks  of 
Baltimoreans  and  giving  this  house  a  rating 
of  117%  for  the  week. 

This  even  beat  Loew's  Century,  where 
"The  Bad  One,"  with  Edmond  Lowe  and 
Dolores  Del  Rio  was  the  attraction  on  the 
same  bill  with  "Steel  Blues,"  the  stage  unit, 
featuring  Dave  Schooler.  Here  the  gross 
was  figured  around  $19,500,  which  gives  this, 
house  a  rating  of  93rf . 

Down  Lexington  Street,  two  blocks  away 
from  Loew's  Century,  at  the  New,  Edmund 
Lowe  was  seen  in  another  picture,  "Good 
Intentions,"  and  gave  this  1,500  seater  a 
55%  rating  with  a  gross  of  $5,500.  Many 
considered  "Good  Intentions"  better  than 
"The  Bad  One."  The  first  mentioned  seemed 
to  fit  Lowe  better. 

The  popularity  which  has  met  the  show- 
ing of  "The  Big  House"  was  evidenced 
when  it  was  shown  during  this  week  at 
Loew's  Valencia,  downtown,  and  at  Loew's 
Parkway,  uptown,  simultaneously  and  pulled 
very  big  even  though  it  had  been  shown  at 
Loew's  Stanley  to  big  business  for  one  week 
previously.  At  the  Valencia  it  did  $3,300, 
or  94%,  while  at  the  Parkway  it  went  over 
the  top  with  $4,700,  or  107%.     . 

Estimated  takings : 

"THE    BAD    ONE"    (United   Artists) 

LOEW'S  CENTURY— (3,221),  25c-60c,  6  days.  Other 
attractions:  Metrotone  news,  "Arctic  Antics"  (car- 
toon); "When  the  Wind  Blows"  (Our  Gang  M-G-M 
comedy);  scenic;  Western  Electric  film;  Loew-Capi- 
tol  stage  unit,  "Steel  Blues,"  with  Dave  Schooler; 
orchestra;    organ.     Gross:    $19,500.     Rating:    94%. 

"THE   UNHOLY  THREE"   (M-G-M) 

LOEW'S  STANLEY— (3,654),  25c-60c,  6  days.  Other 
attractions:  Metrotone  news,  "Codfish  Balls"  (Ter- 
rytoon  cartoon) ;  "Moan  and  Groan"  (Our  Gang 
M-G-M  comedy);  organ.  Gross:  $20,500.  Rating: 
117%. 

"THE    BIG    HOUSE"    (M-G-M) 

(.Shown     simultaneously     with     the     Park-vay     Uptown 

after   one  week   at   Stanley.) 

LOEW'S  VALENCIA— (1,500),  25c-35c,  6  days. 
Other  attractions:  Metrotone  news;  Pathe  Audio 
Review,  "The  Fighting  Parson"  (M-G-M  comedy). 
Gross:    $3,300.     Rating:    94%. 

"THE    BIG    HOUSE"    (M-G-M) 

(Shown    simultanenously    at    the     Valencia    Downtown 

after  one  week  at  Stanley.) 

LOEW'S  PARKWAY— (1,092),  15c-35c,  6  days. 
Other  attractions:  Metrotone  news,  "The  Stronger 
Sex"  (Paramount  comedy);  "Hungarian  Rhapsody" 
(United  Artists'  featurette).  Gross:  $4,700.  Rating: 
107%. 

"WHAT   A   MAN"    (Sono  Art) 

WARNERS'    METROPOLITAN— (1,500).    15c-50c.    6 

days,     starting    Saturday.      Other    attractions:      "The 

Wedding   of   Jack   and   Jill"    (Vitaphone   colored   film) ; 

silent  Kinograms;  organ.    Gross:  $3,300.    Rating:  55%. 

"SHADOW    OF    THE    LAW"    (Paramount) 

KEITH'S— (3,016),  25c-50c,  6  days,  beginning  Fri- 
day plus  a  Sunday  midnight  show.  Other  attractions: 
"The  New  Waiter"  (comedy);  Universal  news;  Ter- 
rytoon.      Gross:     $5,200.      Rating:     65%. 

"GOOD    INTENTIONS"   (Fox) 

NEW— (1,500),  25c-50c,  6  days.  Other  attractions: 
Fox  Movietone  news,  "The  Trumpeter"  (Van  Buren 
novelty);  "The  Beauties"  (Pathe  comedy).  Gross: 
$5,500.    Rating:   55%. 

"HER  UNBORN  CHILD"   (W.  P.  Films) 
AUDITORIUM— (1,600).   25c-50c,   6  days.     Other  at- 
tractions:      Universal    news,    "Bombay"    (Trio    travel 
picture    and    lecture).     Gross:    $2,025.     Rating-:    55%. 


50 


Motion    Picture    News 


J  uly  26,  1930 


"Let  Us  Be  Gay" 
Tops  Big  Week 
At  Providence 


Providence — Remarkable  business  for 
such  a  hot  week  was  experienced  by  Provi- 
dence exhibitors,  indicating  that  the  public 
will  go  for  exceptional  bills  even  when  the 
mercury  hits  95  and  up.  Loew's  State  rung 
the  bell  for  $23,000,  which  is  about  115%, 
with  "Let  Us  Be  Gay,"  while  the  R-K-0 
Victory  with  "King  of  Jazz"  also  clicked 
in  high  for  better  than  $10,000. 

Paramount  with  "Son  of  the  Gods"  broke 
its  opening  week  record  with  $18,000  in 
the  bag,  while  the  Majestic,  showing 
"Golden  Dawn,"  was  strong  at  $9,000.  The 
grosses  are  exceptionally  large  when  one 
considers  that  the  week  was  one  of  the  hot- 
test on  record.      Estimated  takings  : 

"KING  OF   JAZZ"   (Universal) 

R-K-O  VICTORY— (1,600),  15c-50c,  7  days.  Other 
attractions:  "Who's  Got  the  Body,"  Pathe  Sound 
Mews.     Gross:   $10,200.     Rating:    110%. 

"SON  OF  THE   GODS"   (F.  N.) 

PARAMOUNT—  (2,300),  15c-50c,  7  days.  Other  at- 
tractions: "Radio  Riots,"  "His  Honor  the  Mayor," 
Paramount  Sound  News,  Joe  Alexander,  organlogue. 
Gross:    $18,000.     Rating:    120%. 

"GOLDEN   DAWN"    (W-B) 

MAJESTIC— (2,400),  15c-50c,  7  days.  Other  attrac- 
tions: "Going  Places,"  Paramount  Talking  News. 
Gross:    $9,000.     Rating:   90%. 

"LET  US  BE  GAY"   (M-G-M) 

LOEW'S  STATE— (3,800),  lSc-50c,  7  days.  Other 
attractions:  "Hog  Wild,"  "Campus  Favorites," 
Hearst  Metrotone  News,  Sportlight,  organlogue. 
Gross:   $23,000.     Rating:    115%. 

"WILD   COMPANY"    (Fox) 

R-K-O  ALBEE— (2,300),  25c-75c,  7  days.  Other  at- 
tractions: Five  acts  of  vaude  headed  by  Buster  and 
John    West.     Gross:    $9,000.     Rating:    85%. 


Byrd  Film  Shows 
Strength  in  Run 
At  Oklahoma  City 

Oklahoma  City — Admiral  Byrd's  South 
Pole  trip  rated  plenty  attention  here  and  the 
film  record  of  the  journey  was  given  a  rous- 
ing send-off  by  "The  Oklahoman."  The 
newspaper  accorded  the  picture  a  rating  of 
five  stars,  the  highest  ever  given  a  picture 
here,  and  this  helped  step  up  the  gross  of 
the  Criterion  to  $9,000.  How  strong  the 
public  went  for  the  film  is  reflected  in  the 
fact  that  nine  grand  is  a  rating  of  150%  for 
the  Criterion,  and  chalking  up  such  a  record 
in  the  face  of  very  hot  weather  is  real 
achievement. 

"Ingagi"  drew  well  in  its  second  week 
at  the  Empress,  while  Clara  Bow's  "Love 
Among  the  Millionaires"  at  the  Capitol  took 
in  $6,000  for  a  rating  of  110%. 

Estimated  takings: 

"WITH  BYRD  AT  THE  SOUTH  POLE"  (Para.) 

CRITERION— (2,000),  25c-50c,  7  days.  Other  at- 
tractions: Paramount  Sound  News,  Paul  Ash  in 
"At  Home"  (Paramount  novelty),  Jean  Boydell  in 
"I'm  a  Wild  Woman,"  noveltv.  Gross:  $9,000.  Rating: 
150%. 

"WILD   COMPANY"   (Fox) 

LIBERTY— (1,800),    25c-50c.    7    days.     Other    attrac- 
tions:    Movietone    News,    Mickey    Mouse    in    "Jungle 
Rlivthm."      Gross:    $6,000.      Rating:     12 
"INGAGI"   (Congo) 

!■  MPRESS  il,200).  25c-50c,  second  week.  Other  at- 
tractions: Universal  News,  Educational  comedy. 
Gross:    $7,000.     Rating:    125';. 

"SUNNY  SKIES"    (Tiffany) 

ORPHEUM— (1,500),  25c-50c,  4  days.  Other  attrac- 
tions: R-K-O  vaudeville,  presenting  Tim  Ryan  and 
Irene  Nooblett;  The  Dakotas;  Henry  Santrey,  com- 
manding his  Soldiers  of  Fortune;  Kinograms.  Gross: 
$3,100.     Ratinu:     1 

"KATHLEEN  MAVOURNEEN"   (Tiffany) 

ORPHEUM— (1,500).  25c- 50c.  3  days.  Other  attrac- 
tions: Kin  I'anchon  &  Marco's  "Not  Domi- 
noes  Idea.     Gross:    $3,000.     Rating:    95';. 


THE  MO\  IE  DOORMAN  EXPOSED 


-College  Humor 


Mil  City  Again 
Socked;  "Song  of 
Flame"  Is  Worst 


Minneapolis — Most  of  the  Loop  houses 
took  it  on  the  chin,  with  the  State  going 
into  the  cellar  on  a  65  per  cent  rating  and 
gross  of  $15,500  with  First  National's  "The 
Song  of  the  Flame."  Continued  heat  con- 
tributed to  the  general  nosediving. 

The  Minnesota  took  first  money  by  chas- 
ing "Our  Runaway  Brides"  into  a  rating 
of  80%  and  gross  of  $28,000.  The  Orpheum 
was  a  poor  second.  It  showed  "Not  Dam- 
aged" to  a  take  of  $16,000,  or  a  rating  of 
75%.  The  Century  showed  "The  Unholy 
Three"  to  a  gross  of  $8,100,  which  gave  the 
house  a  rating  of  80%.  The  Shubert,  back- 
ing "The  Primrose  Path,"  exploited  the  sex 
angle  and  walked  away  with  a  gross  of 
$5,000  and  a  rating  of  75%.  The  Lyric 
offered  "Children  of  Pleasure"  and  garnered 
$2,850  for  its  efforts  and  a  rating  of  90%. 
The  Aster  played  "Crazy  That  Way,"  and 
made  the  turnstile  click  to  $2,500,  which 
was  a  90%  rating. 

Estimated  takings : 

"NOT    DAMAGED"    (Fox) 

R-K-O  ORPHEUM— (2,300),  35c-50c-75c,  7  days, 
3  shows  daily.  Other  attractions:  Milton  Berle  and 
Berle  and  Revue  heading  five-act  vaude  bill.  Gross: 
$16,000.     Rating:   75%. 

"OUR    BLUSHING    BRIDES"    (M-G-M) 
MINNESOTA— (4.025),    35c-40c-75c,   7   days,   4   shows 
daily.      Other    attractions:      "Dancing    Keys"     (Publix 
stage     show),     overture     offering,     newsrcel.       Gross: 
$28,000.     Rating:    80%. 

"THE  UNHOLY  THREE"  (M-G-M) 
CENTURY— (1,640),     30c-50c-75c,     7     days,    6    shows 
daily.      Other    attractions:      Newsreel.      Gross:    $8,100. 
Rating:    SO';  . 

"THE    PRIMROSE   PATH"    (S.   R.) 
SHUBERT— (1,500),   50c-75c,   7  days,   6  ehows   daily. 
Gross:    $5,000.     Rating:    75%. 

"SONG   OF  THE   FLAME"    (F.   N.) 
STATE— (2,300),   25c-35c-60c,   7  days,   4   shows   daily. 
Other  attractions:     All-talking  comedy,   short  features, 
newsreel.     Gross:    $15,500.     Rating:    65%. 

"CHILDREN  OF  PLEASURE"  (M-G-M) 
LYRIC— (1,238).    15c-2Sc-30c,  7   days,  6  shows   daily. 
Other  attractions:     Newsreel.     Gross:    $2,850.     Rating: 
90%. 

"CRAZY   THAT   WAY"    (Fox) 
ASTER— (812),     20c-30c,     7     days,     7     shows     daily. 
Other   attractions:     Newsreel.     Gross:    $2,500.     Rating: 
90<  ,  . 


Frank  Clark  Gets  Branch 

Portland — Frank  Clark  is  new  Paramount 
manager  here,  succeeding  William  Winship, 
who  has  been  named  special  representative 
at  the  San  Francisco  branch  in  charge  of 
exhibition  of  foreign  pictures.  John  P. 
Clark,  western  di\  ision  chief,  made  the  ap- 
pointment. 


Moran  &  Mack  Hit 

30  Grand  in  Day, 

Date  at  Boston 


Boston — Moran  and  Mack  showed  real 
strength  and  consistency  in  their  newest  pic- 
ture. "Anybody's  War,"  which  knocked  off 
ratings  of  115%  at  both  the  Olympia  and 
Uptown,  where  it  plaved  day  and  date.  The 
blackface  team  drew'  $16,500  and  $13,500, 
respectively,  while  Loew's  State  also  was 
clicking  a  115%  rating  with  Lon  Chaney's 
"The  Unholy  Three,"  with  a  take  of  $22,000. 

All  of  the  downtown  stands  fared  well 
in  spite  of  hot  and  rainy  weather,  which 
gave  a  play  to  the  refrigerating  plants.  At 
the  Metropolitan,  Clara  Bow  and  the  danc- 
ing innovation  in  the  grand  lounge  sent  the 
intake  to  $33,000. 

Estimated  takings : 

"LOVE     AMONG     THE    MILLIONAIRES"     (Para.) 

METROPOLITAN— (4,350),  25c-60c,  7  days.  Other 
attractions:  Musical  comedy  stage  show,  "Yarietex" 
comedy:  Paramount  news;  dancing  in  lounge.  Gross: 
$33,000.      RaUng:    110%. 

"THE  FLIRTING  WIDOW"   (1st  National) 

KEITH-ALBEE— (2,500),  25c-60c,  7  days.  Other 
attractions:  Ben  Blue  and  other  vaudeville;  R-K- 
Olians;  Sportlight;  Pathe  news.  Gross:  $18,000. 
Rating:    90%. 

"LAWFUL  LARCENY"    (R-K-O) 

KEITH  MEMORIAL— (2,800),  30c-65c,  7  days.  Other 
attractions:  Organ  specialists,  Sportlight,  Pathe 
news.     Gross:    $23,000.     Rating:    100'  ,  . 

"THE  UNHOLY  THREE"   (M-G-M) 

LOEW'S  STATE— (3,700),  30c-50c,  7  days.  Other 
attractions:  Comedy,  Hearst  Metrotone  News.  Gross: 
$22,000.     Rating:    115';. 

"THE    BIG    HOUSE"    (M-G-M) 

LOEW'S  ORPHEUM— (3.100),  25c-50c,  7  days. 
Other  attractions:  Little  Jack  Little  and  other  vaude- 
ville, Carlton  Emmy  and  His  Mad  Wags,  comedy, 
Hearst  Metrotone  News.  Gross:  $21,000.  Rating: 
110';  . 
"ALL  QUIET  ON   THE   WESTERN   FRONT"   (U.) 

MAJESTIC— (1,800),  50c-$2,  6  days.  Gross:  $6,500. 
Rating:    90%.    (seventh    week). 

"A    MAN    FROM    WYOMING"    (Paramount) 

SCOLLAY  SQUARE— (1,800),  25c-50c,  7  days.  Other 
attractions:  Vaudeville.  "Scollayettes,"  Paramount 
News.     Gross:    $13,000.     Rating:    95%. 

"ANYBODY'S    WAR"    (Paramount) 

OLYMPIA— (2,500),  25c-50c,  7  days.  Other  attrac- 
tions: Comedy,  cartoon,  Paramount  News.  Gross: 
$16,500.     Rating:    115'  ,  . 

"ANYBODY'S    WAR"    (Paramount) 

UPTOWN— (2,000),  25c-60c,  7  days  Other  attrac- 
tions: Comedy,  cartoon,  Paramount  News  Gross: 
$13,500.     Rating:    11?'  ,  . 


British  Exhibitors  Frown 
on  the  C.  E.  A.  Boycott 

London — Tough  sledding  is  seen  for  the 
British  exhibitor  association  in  its  threat 
to  boycott  distributors  who  insist  upon 
score  charges  and  guarantees.  The  small 
attendance  at  the  Blackpool  meeting,  where 
the  blacklist  was  proposed,  indicates  exhibi- 
tor apathy  to  such  a  move.  A  round  table 
discussion  of  the  matter  is  being  suggested. 


Wins  First  Round  in  Suit 
Over  Schmeling  Pictures 

Philadelphia — Preliminary  injunction  has 
been  granted  in  Federal  Court  here  to  Har- 
ry W.  Eilperin,  New  York,  in  his  fight  to 
compel  seven  local  distributors  to  pay  him 
damages  for  alleged  piracy  of  the  Sharkey- 
Schmelinsr  fight  films. 


Charlie  to  Hide  Behind 

Beard  in  England? 

Hollywood  —  Following  the  premier  in 
New  York  of  "City  Lights,"  Charlie  Chap- 
lin will  vacation  in  London  "incognito." 
His  press  agent  says  a  full  grown  beard 
will  do  the  trick. 


July  26, 1930 


Motion   Picture   News 


51 


"Dawn  Patrol"  Is 
Portland  High 
Getting  $15,400 


Portland — Winding  its  way  along  a  path 
made  golden  by  unusual  exploitation,  "The 
Dawn  Patrol"  grabbed  $15,400  and  a  rating 
of  155%  at  the  Paramount.  This  high  mark 
climaxed  an  air  race  from  Portland  to  Seat- 
tle, in  which  a  number  of  leading  flyers  of 
this  section  participated,  and  a  telegraph 
exploitation  stunt  in  the  lobby,  whilch  had  a 
girl  in  flying  togs  handing  out  teletype  mes- 
sages advertising  the  picture.  The  big  week 
was  especially  gratifying  to  Manager 
Holmes,  who  has  just  assumed  charge  at 
the  Paramount. 

Greta  Garbo's  popularity,  plus  a  Fanchon 
&  Marco  show,  sent  "Romance"  to  a  figure 
of  $15,000,  or  145%,  at  the  Fox  Broadway. 
With  evening  baseball  starting  at  9 :30,  the- 
atres are  advertising  complete  shows  start- 
ing at  that  time. 

"THE  DAWN  PATROL"  (First  National) 
PORTLAND       PARAMOUNT—  (3,068),      25c-50c,      7 
days;    extra   midnight   Saturday   shows.     Other   attrac- 
tions:     Paramount    Sound    News,     Phil    Lampkin    and 
Paramounteers,    Con    Maffie    at    Wurlitzer.      Unusual 
exploitation.     Gross:    $15,400.      Rating:     155%. 
"ROMANCE"    (M-G-M) 
FOX    BROADWAY— (1.912),.  25c-60c,   7  days.     Other 
attractions:     Fanchon   &   Marco's   "Rose   Garden  Idea" 
Red     Donohue    and     Uno,     Harold     Stanton,     Hail     & 
Eddv,  Aerial  Girls.   Henri   LeBel  at  Wurlitzer.   Gross: 
$15,000.     Rating:    145'  -  . 

"THE    MAN    FROM    BLANKNEY'S"    (Warners) 
HAMRICK'S   MUSIC  BOX— (1,835),   25c-50c,   7  days. 
Other    attractions:      Fox    Movietone    News,    Vitaphone 
Acts.    John  Barrymore  hrought  Gross:  $13,763.  Rating: 
115',  . 

"UNHOLY  THREE"   (M-G-M) 
FOX  UNITED  ARTISTS— (945),  25c-50c.    Other  at- 
tractions:    Hollywood   Varieties,   Fox   Movietone   News 
(third   week).     Gross:    $10,500.     Rating:    103',. 

"DANGEROUS    NAN     McGREW"    (Para.) 
RIALTO— (1,700).   25c-50c.     Other   attractions:    Para- 
mount   Sound    News.      Extra    Midnight    Shows    helped 
gross   to   $12,000.     Rating:    100%. 


Box  Office  Bandit  Flees 
As  Cashier  Rings  Alarm 

Rochester,  N.  Y. — Sounding  a  foot  gong 
when  a  gun  was  poked  into  her  face  shortly 
after  the  opening  of  the  last  performance, 
Betty  Walker,  22,  box-office  cashier  for  the 
Eastman  theatre,  Publix  house,  last  week 
routed  a  gunman  and  saved  a  day's  receipts. 

The  robber  sauntered  up  to  the  box-office 
and  demanded  "all  you've  got." 

Ill  reply,  Miss  Walker  stepped  on  the 
gong.  Frightened,  the  bandit  fled.  By  the 
time  bouse  attaches  reached  the  scene  the 
man  had  made  his  getaway. 


Leonard  Directs  Davies 

Hollywood — Robert  Leonard  has  signed 
a  new  long-term  contract  to  direct  for 
M-G-M.  Leonard,  director  of  silent  pictures 
for  many  years,  has  been  directing  talkers, 
including  "Divorcee,"  "Let  Us  Be  Gay"  and 
"Marianne."  First  assignment  under  the 
new  agreement  will  be  direction  of  "Rosa- 
lie" starring  Marion  Davies. 


Short  Gets  Vacation 

Tampa — Paul  Short,  managing  director  of 
the  Tampa,  has  been  given  a  three  weeks 
vacation  by  Publix.  Charles  G.  Branham, 
the  district  manager,  will  come  down  from 
Jacksonville  and  spend  part  of  his  time  at 
the  Tampa  during  Paul's  absence. 


A  Theatre's  a  Theatre 

Providence — A  motion  picture  house 
is  a  real  theatre  if  you  believe  legal 
dictum.  Samuel  Bomes,  theatre  owner, 
contended  that  he  did  not  have  to 
have  a  six-foot  alleyway  in  the  rear 
of  the  house,  as  the  law  applied  to  le- 
gitimate theatres,  but  not  to  film 
houses.  The  court,  however,  ruled  that 
a  theatre  is  a  theatre  whether  it  was 
showing  "The  King  of  Jazz"  in  the 
can  or  "East  Lynne"  with  the  origi- 
nal  legitimate   cast. 


.. 


.99 


Let  Us  Be  Gay' 
And  Rogers  Go 
Big  at  Trisco 


San  Francisco — With  three  first  run  the- 
atres showing  real  pictures,  the  week  proved 
about  the  same  as  last.  The  Fox  did  high 
business  with  "Let  Us  Be  Gay."  Here  the 
was  $37,500  and  the  rating  150%. 

"So  This  is  London,"  in  its  second  week, 
continued  to  draw  at  Loew's  Warneld, 
where  it  was  shown  a  second  week  after 
having  been  shown  two  weeks  at  the  St. 
Francis.  It  grossed  $23,000  and  rated 
100%.  The  California  had  "The  Dawn 
Patrol"  with  Richard  Barthelmess.  The 
picture  grossed  $14,000,  with  a  rating  of 
100%.     Good  weather  helped  all  houses. 

"LET    US    BE    GAY"    (M-G-M) 

FOX— (5,000),  50c-65c-7Sc-$l,  7  days.  Other  attrac- 
tions: "Seeing  Double"  with  22  twin  stars,  "Ideas" 
by  Fanchon -Marco,  concert  overture,  news.  Gross: 
$37,500.      Rating:    150%. 

"SO    THIS    IS    LONDON"    (Fox) 

LOEW'S      WARFIELD— (2,700),      50c-65c-90c.       2nd 
week.     Other  attractions:   Vagabond  Director,  "Drums 
of    Fear,"    Mickey    Mouse,    Fox    and    Hearst    Talking 
news,    orchestra.      Gross:    $23,000.      Rating:     150%. 
"A   NOTORIOUS   AFFAIR"    (F.   N.) 

KMBASSY— (1,400),    50c-65c-90c,    7    days.     Other   at- 
tractions:     News,    Liborious    Hauptman    and    his    Em- 
bassy  Artists.      Gross:    $8,000.      Rating:    90%. 
"WHITE  CARGO"  (All  Star) 

DAVIES— (1,150),  50c-65c-90c.  2nd  week 
attractions:  Music,  news  reel.  Gross:  $7,500. 
110%. 

"LOVE  AMONG  THE  MILLIONAIRES"   (Para.) 

PARAMOUNT—  (2,700),  50c-65c-90c,  7  days.  Other 
attractions:  Harry  Gourfain's  "Contrasts,"  Ann  Hoff- 
man's Kiddies,  harmonica  virtuoso,  dancing  beauties 
and  Paramounteers,  Eddie  Cantor  Laff  comedy  "In- 
surance."   Gross:    $14,200.      Rating:     110%. 

"THE    DAWN    PATROL"    (IF.    N.) 

CALIFORNIA  —  (2,200),  35c-50c-65c-90c,  7  days. 
Other  attractions:  Paul  Ash  in  first  screen  appear- 
ance, "I'm  a  Wild  Woman,"  Paramount  sound  news, 
California  Concert  Orchestra.  Gross:  $14,000.  Rating: 
100%. 

"THE    BIG    POND"    (Para.) 

ST.  FRANCIS—  (1.400),  35c-50c-90c,  5th  week.  Other 
attractions:  Larie  de  PFie's  band,  "Dresden  Dolls," 
comedy,  "Campus  Crushes,"  news.  Gross:  $12,000. 
Rating:    105%. 

"HELL'S    ISLAND"    (Columbia) 

ORPHEUM.  THEATRE— (2,300),  25c-35c-50c,  7  days. 
Other  attractions:  Music,  news,  R-K-O  vaudeville. 
Gross:   $8,200.     Rating:    70%. 

"SOLDIERS   AND    WOMEN"   (Columbia) 

GOLDEN  GATE  THEATRE— (2.500),  25c-35c-50c, 
7  days.  Other  attractions:  R-K-0  vaudeville,  fight 
pictures,  Schmeling  vs.  Sharkey.  Gross:  $17,500. 
Rating:    100%. 

"INGAGI"     (Independent) 

CASINO  THEATRE— (2,400),  35c-50c,  7  days.  Other 
attractions:  "Seven  Kevs  to  Baldpate."  Gross:  $9,500. 
Rating:    90%. 


Other 
Rating: 


New  Work  for  Work 

Los  Angeles — Cliff  Work,  San  Francisco 
district  manager  for  R-K-0  Theatres,  has 
been  brought  to  Los  Angeles  to  pinch-hit 
for  Frank  Vincent,  Pacific  Coast  general 
manager  of  the  circuit,  while  the  latter  is 
recuperating  from  his  recent  illness. 


"Let  Us  Be  Gay" 
Leads  Cleveland 
With  31  Grand 


Cleveland — "Let  Us  Be  Gay"  came  near 
breaking  the  house  records  at  the  Allen  last 
week.  After  an  unusual  opening  on  Satur- 
day, following  by  SRO  business  Sunday  and 
Monday,  an  extra  9  o'clock  morning  show 
was  offered  daily  during  the  rest  of  the 
week.  "The  Golden  Dawn"  made  a  sur- 
prisingly good  record  at  the  Hippodrome, 
and  the  Palace  had  a  good  week,  with 
George  Jessel  as  the  vaudeville  headline  fea- 
ture. Comfortable  weather  brought  the  gen- 
eral weekly  average  above  the  previous 
week. 

"WITH    BYRD    AT    THE    SOUTH    POLE"    (Para.) 

STILLMAN— (1,900),   40c-75c,   7  days.     Other  attrac- 
tions:      "Hog     Wild"     (M-G-M),     Hearst     Metrotone 
News  (M-G-M).    Gross:   $13,500.    Rating:   83',. 
"LET   US    BE   GAY"    (M-G-M) 

ALLEN— (3,300),  30c-60c,  7  days.  Other  attractions: 
"Goodbye  Legs"  (Educational),  "Arctic  Antics"  (Co- 
lumbia), Hearst  Metrotone  News  (M-G-M).  Gross: 
$31,0C0.     Rating:    172%. 

"THE    BORDER    LEGION"    (Paramount) 

STATE— (3,400),  30c-60c,  7  days.  Other  attractions: 
"Love's  Memories"  (Pathe),  Kiddies  Kabaret 
(Fischer),  Pep  and  Personality  (Fischer),  "Be  Your- 
self" (Fischer),  Paramount  News.  Gross:  $17,000. 
Rating:    87'  , 

"THE    FALL   GUY"    (R-K-O) 

R-K-0  PALACE— (3,600).  35c-75c,  7  days.  Other 
attractions:  "Bully  Beef"  (Educational),  "Royal 
Flush"  (Pathe),  Sportlight  (Pathe),  Pathe  News. 
Gross:    $22,000.     Rating:    88' 

"GOLDEN    DAWN"     (Warners) 

R-K-O     HIPPODROME— (4,500),     35c-75c,     7     days. 
Other    attractions:     "Two    Fresh    Eggs"    (Pathe),    Fox 
Movietone   News.     Gross:    $15,000.     Rating:    100%. 
"AROUND    THE    CORNER"    (Columbia) 

KEITH'S  EAST  105TH  ST.— (21,200),  25c-50c,  7 
days.  Other  attractions:  "Mickey's  Romeo"  (R-K-O), 
Sportlight  (Pathe),  Pathe  News.  Gross:  $1_'J000. 
Rating :   80% . 

"ALL    QUIET    ON    THE   WESTERN    FRONT"    (U.) 
(Fifth  week) 

HANNA— (1,500),  50c-$1.50,  7  days.  Gross:  $10,000. 
Rating:    70 


District  Manager  Plan  to 
Be  Adopted  in  Canada 

Toronto  —  Grouping  of  theatres  in  the 
Famous  Players  chain  in  Canada  into  com- 
pact districts,  to  be  under  the  supervision 
of  district  managers,  is  being  worked  out  by 
J.  J.  Fitzgibbons,  formerly  of  Publix  and 
now  director  of  theatre  operations  for  the 
Canadian  chain  of  190  houses.  Up  to  the 
present  time  the  circuit  has  been  divided 
into  eastern  and  western  divisions  under 
the  control,  respectively,  of  Clarence  Robson 
and  H.  M.  Thomas,  the  latter  being  sta- 
tioned at  Winnipeg.  District  managers  will 
also  have  charge  of  a  key  theatre  in  their 
own  area. 

The  move  is  also  under  way  to  re-intro- 
duce stage  shows  in  many  theatres  and  Pub- 
lix units  will  be  used  for  the  purpose  under 
the  direction  of  John  Arthur,  supervisor  of 
presentations,  Toronto. 


Slump  Closes  Tarpon  Springs 

Tarpon  Springs,  Fla. — The  summer  slump 
has  knocked  such  a  hole  in  the  receipts  that 
Manager  Darley,  of  the  Royal  here,  decided 
to  close  July  26,  and  allow  the  house  to  re- 
main dark  until  Labor  Day. 


Marx  as  Exhibitor 

Harry  Marx,  who  resigns  as  head  of  the 
personnel  department  of  Fox  Theatres 
(East)  on  September  1,  will  probably  enter 
exhibition  on  his  own.  He  is  not  joining 
Fox  West  Coast  Theatres,  as  reported. 


52 


Motion   Picture   News 


July  26,  19  3  0 


Clara  Bow's  200% 

Des  Moines  Top; 

Heat  No  Damper 


Des  Moines — After  several  days  of  respite 
from  the  intense  heat,  it  returned  with  a 
bang  in  midweek  but  business  held  up. 
Night  baseball,  which  draws  throngs,  does 
not  seem  to  affect  the  theatre  fans  for  the 
nights  previous  to  the  return  of  the  heat 
wave  were  big  nights.  With  the  closing  of 
the  Des  Moines  theatre  for  several  weeks 
for  complete  interior  changes,  additional 
business  was  thrown  to  the  Paramount  next 
door.  Clara  Bow's  picture,  "Love  Among 
the  Millionaires,"  proved  also  to  be  a  good 
drawing  card  and  it  grossed  200%  for  the 
last  four  days  of  the  week,  with  "Swing 
High"  also  bringing  in  way  above  average 
with  a  rating  of  150%.  The  Orpheum  re- 
ported business  above  average  for  this  sea- 
son of  the  year,  although  it  has  no  compari- 
son with  the  business  of  the  winter  season. 
"Not  Damaged"  won  110%  and  "Born 
Reckless."    120%. 

Estimates  are : 

"SWING    HIGH"    (Pathe) 

PARAMOUNT—  (1,700),    3    days,    25c-35c-60c.      Other 
attractions:    Para,    sound    news,    Bob    Hamilton   organ 
number,  5  acts  of  vaude  and  stage  band.     Gross:   $6,- 
435.      Rating:     150%. 
"LOVE    AMONG    THE    MILLIONAIRES"    (Para.) 

PARAMOUNT— (1,700),    4    days,    25c-35c-60c.     Other 
attractions:    Universal   news.    Bob   Hamilton  organ,   Al 
Morey   and  stage  band.     Gross:   $8,870.     Rating:    200%. 
"NOT    DAMAGED"    (Fox) 

ORPHEUM— (2,000),    4    days,    25c-50.     Other    attrac- 
tion:;:    Pathe     news,     R-K-O     vaude.     Pathe    comedy, 
"Beauties."      Gross:    $5,100.      Rating:     110%. 
"BORN    RECKLESS"    (Fox) 

ORPHEUM— (2.000).   3   days,   25c- 50c.     Other   attrac- 
tions:    Pathe    news,    R-K-O    vaude.     R-K-O    comedy, 
"Old  Vamps  and  New."    Gross:  $4,350.     Rating:    120%. 
"SWEET    MAMA"    (F.    N.) 

STRAND— (1,100),    4    days,    20c-30c.      Other    attrac- 
tions:  Para,  sound  news,  Paramount  comedy,  "March- 
ing to  Georgia";   Pathe  travelogues  "Drums  of   Fear"; 
i  apitol  cartoon,  "Romeo."    Gross:  $2,400.  Rating:  95%. 
"MURDER    WILL  OUT"    (F.   N.) 

STRAND--(1,100),  3  days,  20c-30c.  Other  attractions: 
Pathe  sound  news,  Ed.  comedy,  "Dad  Knows  Best," 
Columbia  cartoon.  "The  Opera  House,"  Columbia 
comedy,  "Stage  Door  Knights."  Gross:  $1,600.  Rat- 
ing:   90%. 


Release  Sought  by  Duo 
In  Hammond  Bomb  Case 

Michigan  City,  Ind. — Harry  Ames  and 
Marwood  Williams,  now  serving  one  to 
three-year  terms  in  the  Indiana  state  prison 
here,  after  conviction  in  connection  with 
charges  arising  from  the  bombing  of  the 
$1,000,000  State  theatre  at  Hammond,  lnd., 
some  months  ago,  have  filed  habeas  corpus 
suits  in   Superior  Court  here. 

The  complaints  allege  the  men  have  been 
wrongfully  imprisoned  since  April  9,  1929, 
when  the  first  year  of  their  sentences  end- 
ed. Ames  and  Williams  are  petitioning  un- 
der the  indeterminate  sentence  law  which 
was  held  illegal  and  void  by  the  judge  of 
the  Superior  Court  here.  The  cases  will  be 
heard   in   October. 


Christies  Borrow  Buggies 

Hollywood — Charles  Ruggles,  Paramount 
featured  contract  player,  has  been  borrowed 
by  Christies  for  the  lead  in  "Charlie's 
Aunt,"  which  will  be  produced  for  Colum- 
bia release.  Christie  was  negotiating  with 
R-K-O  tn  borrow  Bert  Wheeler  for  the 
part,  but  the  latter's  sudden  popularity  de- 
cided  R  K  -O  officials  not  to  loan  him  out. 


Chinese  Censors 

A  Chinese  motion  picture  company 
which  has  just  completed  the  film 
story  of  the  Dowager  Empress  Tsu 
Hsi  has  lost  a  lot  of  money  because 
of  sensitive  nationalist  censors  in 
China.  The  Nationalists  have  decided 
that  this  is  no  time  to  present  films 
of  imperial  days  in  China,  because 
they  want  to  emphasize  the  glories  of 
democracy,  not  of  imperialism.  For 
this  reason,  permission  to  show  the 
picture  has  been  refused. — Wall  St. 
Journal. 


Let  Us  Be  Gay" 
Proves  a  Gold 
Mine  at  "Casey' 


Kansas  City — "Let  Us  Be  Gay"  easily 
took  the  lead  this  week  at  the  Midland  and 
proved  a  gold  mine  in  a  dull  week.  Gross 
was  $16,900  and  the  rating  130%.  M-G-M's 
"The  Mysterious  Island"  at  the  Uptown 
also  rated  130%  and  took  in  $7,800.  At  the 
Mainstreet,  "The  Bride  of  the  Regiment" 
(First  National)  grossed  $15,000,  or  aver- 
age business.  Paramount's  "Anybody's 
War"  brought  the  Newman  $7,650,  or  85% 
of  the  average  intake,  while  at  the  Royal 
Warners,  "Golden  Dawn"  grossed  $3,800, 
or  85%.  The  Pantages,  playing  "Blaze  o' 
Glory,"  (Sono-Art)  grossed  $5,700,  or  60%. 
Estimated  takings : 

"LET   US    BE   GAY"    (M-G-M) 

MIDLAND— (4,000),  25c-40c,  7  days.  Other  attrac- 
tions: "Our  Gang"  comedy,  Metrotone  news.  Gross: 
$16,000.      Rating:    130%. 

"THE  MYSTERIOUS  ISLAND"  (M-G-M) 

UPTOWN— (2,200),  25c-50c,  7  days.  Other  attrac- 
tions: Mickey  Mouse  cartoon,  M-G-M  act  with  Tom 
Waring,  Universal  news.  Gross:  $7,800.  Rating: 
130%. 

"THE     BRIDE    OF    THE    REGIMENT"    (F.N.) 

MAINSTREET— (3,067),   35c-60c,  7  days.     Other  at- 
tractions:   Five  acts   vaude  headlining   Harlan   Christie 
and  the  Louisville  Loons.  Gross:  $15,000.  Rating:   100%. 
"ANYYBODY'S    WAR"    (Par.) 

NEWMAN— (2,000),    25c-50c,    7   days.      Other   attrac- 
tions:   Zelaya    in    "Jazz    Preferred";    "The    Sphinx,"   a 
trip    through    Egypt;    cartoon,    "Dizzy    Dishes";    Para- 
mount  news.     Gross:    $7,(>50.      Rating:    85%. 
"GOLDEN    DAWN"    (W.B.) 

ROYAL—  (900),  25c-50c.  7  days.  Other  attractions: 
Lloyd  Hamilton  in  "Prize  Puppies";  Paramount 
short.  "Meet  Mr.  Meat";  Paramount  news.  Gross: 
$3,800.      Rating:    85%. 

"BLAZE    O'     GLORY"     (Sono-Art) 

PANTAGES— (£,160),  25c-50c,  7  days.  Other  at- 
tractions: Felix  the  Cat  and  Pathe  news.  Gross: 
$5,700.      Rating:    60%. 


Fourth  House  Bombed  in 
Milwaukee's  Labor  Jam 

Milwaukee — Fourth  target  in  the  out- 
rages attributed  to  the  labor  war  here,  the 
Grace  was  partially  wrecked  by  a  bomb. 
Other  houses  bombed  within  the  last  six 
weeks  are  the  Studio,  Greenfield  and  New 
World.  Paul  Oresic,  manager,  and  R.  S. 
Haynes,  operator  at  the  theatre,  told  police 
that  they  are  willing  to  join  the  union,  but 
Haynes  will  lose  his  job  if  he  does.  The 
union  rules,  according  to  the  men,  making 
it  necessary  for  him  to  take  his  place  at  the 
end  of  the  employment  list. 


Wynn  Assignment  for  Taurog 

Norman  Taurog  is  to  direct  Ed  Wynn 
in  "Manhattan  Mary,"  to  be  produced  at  the 
New  York  Paramount  studio.  Taurog  has 
been  directing  shorts  at  the  Long  Island 
plant.  Ginger  Rogers  is  to  appear  opposite 
\\  \  nn. 


Rogers  Film  Gets 
$6J00  for  First 
Money  at  Ottawa 


Ottawa — With  a  share  of  cool  weather 
and  not  many  counter-attractions,  the  the- 
atre business  held  up  quite  well  during  the 
week,  "So  This  Is  London"  topping  the 
list  at  the  Regent  with  a  score  of  110%  on 
a  $6,100  gross,  which  meant  packed  houses 
every  night  and  substantial  matinees.  "A 
Man  From  Wyoming,"  starring  Gary 
Cooper,  at  Keith's,  was  also  popular,  show- 
ing $4,300  on  a  three-day  run.  The  princi- 
pal opposition  was  from  political  meetings 
in  the  Federal  election  campaign.  Estimat- 
ed takings : 

"SO   THIS    IS    LONDON"    (Fox) 

REGENT— (1,225),  25c-60c,  6  days.  Other  attrac- 
tions: "The  Dresden  Dolls";  "Frolicking  Fish"; 
Fox  Movietone  News;  orchestra.  Gross:  $6,100.  Rat- 
ing:   110%. 

"A    MAN    FROM    WYOMING"    (Paramount) 

B.  F.  KEITH'S— (2,596),  15c-50c,  3  days.  Other 
attractions:  Pathe  Sound  News;  "Manhattan  Sere- 
nade"; "Ranch  House  Blues."  Gross:  $4,300.  Rating: 
90%. 

"THE    FLIRTING   WIDOW"    (First    National) 

CENTRE— (1.200),  15c-50c,  6  days.  Other  attrac- 
tions: "On  a  Plantation";  Giovanni  Martinelli  in  "II 
Trovatore";  "The  Dancing  Bear"  (Technicolor). 
Gross:    $3,250.     Rating:    85%. 

"PRINCE    OF    DIAMONDS"    (Columbia) 

AVALON— (990),  25c-35c,  3  days.  Other  attractions: 
"Whispering  Whoopee";  Fox  Movietone  News.  Gross: 
$1,050.     Rating:     75',. 

"ROUGH    ROMANCE"    (Fox) 

IMPERIAL— (1,200),    15c-50c,   6   days.     Other   attrac- 
tions:    "Darktown   Follies";    Hearst   Metrotone   Fsews; 
"The    Heart    Shop"    (Technicolor);    Krazy    Kat    Car- 
toon.    Gross:    $2,600.     Rating:    70%. 
"THE  RICHEST  MAN   IN  THE  WORLD"  (M-G-M) 

B.  G.  KEITH'S— (2,596),  15c-50c,  3  days.  Other 
attractions:  Universal  Newspaper  reel;  "Red  Heads" 
(comedy).     Gross:    $3,600.     Rating:    75%. 

"MEN   WITHOUT  WOMEN"   (Fox) 

AVALON— (990),  25c-35c.  3  days.  Other  attractions: 
Llovd  Hamilton  comedy;  Fox  Movietone  News.  Gross: 
$980'.     Rating:    70%. 


Showman-Mayor  Sponsor 
Of  Obscene  Film  Law 

Seattle — Acting  upon  recommendation  of 
Mayor  Frank  Edwards,  himself  a  former 
exhibitor,  an  ordinance  strengthening  the 
ban  on  immoral  pictures,  stage  acts  or  plays, 
giving  the  Seattle  board  of  theatre  censors 
greater  powers,  and  reducing  the  personnel 
of  the  board  from  nine  to  five  members,  was 
introduced  to  the  city  council  this  week. 

As  drawn,  the  new  ordinance  makes  it  un- 
lawful to  "display  or  produce  any  opera, 
drama,  stage  or  platform  entertainment,  or 
any  picture  of  any  kind  or  character  of  an 
obscene,  indecent  or  immoral  nature."  The 
ban  includes  plays  or  motion  pictures 
"wherein  any  scene  of  violence  is  shown 
in  a  gruesome  or  revolting  manner,  or  in  a 
manner  which  tends  to  corrupt  morals,  or 
to  publish  any  advertisement  thereof,  or  to 
permit  any  obscene  song  or  discourse." 

The  Seattle  public  safety  committee,  a 
branch  of  the  council,  will  first  consider  the 
measure  and  then  pass  it  on  to  the  council 
for  their  action. 


Big  4  to  Have  Minimum 
of  12  Westerns  in  30-31 

Minimum  of  one  western  a  month,  and 
possibly  two,  will  be  released  during  1030-31 
by  Big  4  Film  Corp.  John  R.  Freuler  now 
is  in  Hollywood  mapping  plans  for  the  sea- 
son. The  firm  this  year  had  six  westerns, 
the  last  nt  which  will  be  released  in  Sep- 
tember. 


July  26 ,  1930 


Motion   Picture   News 


53 


Colony  Craves 
Its  Flesh  Since 
Clara  Reduced 


Los  Angeles — They  want  flesh  here  in  the 
nation's  film  capital,  it  is  emphasized  by  the 
return  of  Larry  Cebbalos'  shows  to  War- 
ners' Hollywood  and  Downtown  theatres, 
which  led  the  town  last  week  so  far  as  com- 
parative grosses  are  concerned.  The  two 
theatres  have  taken  a  decided  turn  for  the 
better  since  resumption  of  flesh  shows, 
which  may  be  a  cue  for  other  houses  here 
to  follow. 

M-G-M's  "The  Big  House"  is  showing 
consistent  strength,  getting  only  $400  less 
on  its  fourth  week  than  it  grabbed  off  in  its 
third  stanza  at  the  Fox  Criterion. 

It  just  seems  that  Clara  Bow  has  lost  her 
grip  on  local  film  fans,  skidding  to  $21,000, 
or  a  rating  of  but  84  per  cent,  at  the  Para- 
mount. The  "It"  girl  was  one  of  the  big 
cards  here  some  time  ago,  but  since  her 
excursion  into  front  page  publicity  concern- 
ing her  affairs  of  heart,  it  seems  she  is  slip- 
ping. The  Garbo  showed  real  pulling  power 
at  the  State,  in  her  newest,  "Romance." 
Estimates  are : 

"HELL'S    ANGELS"    (U.    A.) 

GRAUMAN'S      CHINESE-(2,023),      75c-$1.50,      8th 
week,    7    days,    twice    daily.     Other    attractions:      bid 
Grauman    prologue.     Gross:    $24,600.     Rating:    154%. 
"SO    THIS    IS    LONDON"    (Fox) 

FOX  CARTHAY  CIRCLE— (1,650).  75c-$1.50,  5th 
week,    7    days,    twice    daily.     Gross:    $14,300.     Rating: 

"ROMANCE"    (M-G-M) 

LOEWS    STATE— (2,418),    35c-65c,    7    days.     Other 
attractions:     Fanchon-Marco  "Gems   and   Jams"   Idea, 
talker  comedy,  Movietone  and  Metrotone  News.  Gross: 
$37,000.     Rating:    137 '-,',  . 
"LOVE     AMONG     THE     MILLIONAIRES"     (Para.) 

PARAMOUNT— (3,596),   35c-65c,    7    days.     Other   at- 
tractions:    Eddie  Lambert   in  Jack   White   talker  com- 
edy, cartoon,   Paramount  Sound   News,   Milton  Charles 
organ   concert.     Gross:    $21,000.     Rating:    84%. 
"BIG    HOUSE"    (M-G-M) 

FOX  CRITERION- -(1,652),  35c-65c,  4th  week,  7 
days.  Other  attractions:  Charlie  Chase  in  "Fast 
Work,"  Movietone  News.  Gross:  $15,500.  Rating: 
155%. 

"SOCIAL    LION    (Paramount) 

GRAUMANN'S      EGYPTIAN— (1,800),      35c-65c,      7 
days.    Other  attractions:     Talker   comedy,   Ben   Bernie 
band,   Movietone  News.     Gross:  $7,700.    Rating:    103%. 
"WAY    OF    ALL    MEN"    (First    National) 

WARNERS'  HOLLYWOOD— (3,000),  35c-65c,  7 
days.  Other  attractions:  Larry  Ceballos  Revue,  Ol- 
sen  and  Tohnson  in  person,  Vitaphone  Varieties. 
Gross:  $28,000.    Rating:  200%. 

"ANYBODY'S    WAR"    (Paramount) 

UNITED  ARTISTS— (2,100),  35c-75c,  2nd  week,  7 
days.  Other  attractions:  Tom  Terris'  "Drums  of 
Fear,"  sound  novelty.  Paramount  Sound  News,  Gay- 
lord  Carter  organ  concert.  Gross:  $8,800.  Rating: 
65%. 

"THREE   FACES    EAST"   (Warners) 

WARNERS'  DOWNTOWN— (2,400),  35c-65c,  1st 
week,  7  days.  Other  attractions:  Larry  Ceballos  Re- 
vue, Vitaphone  Varieties,  sound  news.  Gross:  $25,000. 
Rating:    167%. 

"SHE'S   MY   WEAKNESS"    (R-K-O) 

R.K-O—  (2,700),  35c-65c,  7  days.  Other  attractions: 
R-K-O  vaudeville,  talker  comedy,  Pathe  Sound  News. 
Gross:    $11,000.     Rating:   69%. 

"LAWFUL  LARCENY"   (Radio) 

ORPHEUM—  (2,750),  35c-65c,  3  days  after  one  week. 
Other  attractions:  Talker  comedy  and  Pathe  Sound 
News.     Gross:    $2,300. 

"LADY   TO  LOVE"   (M-G-M) 

CALIFORNIA— (2,000),  25c-50c,  7  days.  Other  at- 
tractions: Talker  comedy  and  sound  news.  Gross: 
$5,200.     Rating:   70%. 

"BIG   POND"    (Paramount) 

PANTAGES'  HOLLYWOOD— (3,000),  40c-65c,  7 
days.  Other  attractions:  Fanchon-Marco  "Victor  Her- 
bert Idea,"  talker  comedv,  Movietone  News.  Gross: 
$16,300.     Rating:    109%. 


Marie  and  Polly  Reduce 

Hollywood — M-G-M  is  readying  the  next 
Marie  Dressier-Polly  Moran  feature  com- 
edy, "Reducing,"  which  will  carry  the  same 
formula  as  the  recently  released  "Caught 
Short."    Charles  Reisner  will  direct. 


Gets  New  Fox  Post 


To  effect  a  greater  expansion  in  the  terri- 
tory  between  Albany  and  Buffalo,  Fox  has 
created  a  new  division,  and  Harry  D.  Gold- 
berg, who  has  been  manager  of  the  Upstate 
New  York  division,  will  move  his  headquar- 
ters from  Vtica  to  Buffalo,  becoming  divi- 
sion manager  of  the  new  Western  New  York 
State  division.  Marshall  Taylor  has  been 
named  Eastern  New  York  State  division 
manager. 


New  "Open  Door" 
Television  Code 
Adopted  by  RCA 


Offered  as  a  new  "open  door"  policy, 
which  may  be  expected  to  speed  develop- 
ment of  television,  patent  rights  of  television 
apparatus  and  radio  improvements  are  being 
extended  to  its  licenses  by  RCA.  The  com- 
pany is  completing  its  reorganization  which 
gives  control  to  Westinghouse  and  General 
Electric,  a  move  which  is  opposed  by  the 
government. 

The  Dept.  of  Justice  has  brought  anti- 
trust proceedings  against  the  companies  be- 
cause of  the  merger. 

Under  the  "open  door"  policy,  licensees 
will  be  permitted  to  manufacture  and  sell 
radio-broadcast  television  receivers  and  ap- 
paratus for  reproducing  pictures  and  talkers 
for  use  in  the  home. 


Dietz  Gets  Columbia  Branch 

St.  Louis — Andy  Dietz  is  new  manager 
of  the  Columbus  branch  here,  succeeding 
Jack  Osterman.  The  latter  is  to  assume 
a  new  post  with  the  company.  Art  La  Plant 
has  succeeded  Bob  Taylor  as  booker  and 
office  manager.  Dietz  formerly  was  with 
Sono  Art-World  Wide. 


Andrews  Returns  to  "U" 

Hollywood  —  Dell  Andrews,  scenario 
writer,  has  returned  to  Universal  to  write 
the  scenario  and  adaptation  for  one  picture. 
Andrews,  who  was  responsible  for  the  script 
on  "All  Quiet  on  the  Western  Front," 
jumped  over  to  Fox  for  one  assignment. 


'Patrol,'  Shearer 
Film  Beating  Old 
Sol  on  Broadway 


Continued  heavy  draw  of  "The  Dawn 
Patrol"  at  the  Winter  Garden  and  the  sud- 
den spurt  of  the  Capitol  with  "Let  Us  Be 
Gay,"  highlighted  Broadway's  week,  show- 
ing that  strong  attractions  can  command 
the  biz,  in  spite  of  weather  and  other  con- 
siderations. Columbia's  "Hell's  Island,"  do- 
ing business  at  the  Globe,  will  be  held  over. 

The  current  week  is  probably  the  tough- 
est the  Main  Stem  has  experienced  in  years, 
the  mercury  going  to  97  Monday,  and  hov- 
ering near  that  mark  on  Tuesday.  Despite 
this,  "The  Dawn  Patrol"  held  to  an  even 
keel,  and  probably  will  come  within  two 
grand  or  so  of  equalling  its  last  week's  rec- 
ord figure  of  $51,128  at  the  Winter  Garden. 

Norma  Shearer  did  some  real  pinch  hit- 
ting for  the  Capitol,  which  needed  a  box- 
office  tonic,  the  picture  hoisting  the  gross 
at  that  house  to  $85,664,  which  is  better 
than  $15,000  above  the  take  of  Chaney's 
"The  Unholy  Three." 

The  Rivoli  dropped  more  than  10  grand 
below  the  first  week  of  "Holiday,"  and  that 
film  folded  in  favor  of  "Manslaughter," 
which  went  in  Wednesday  and  gave  evi- 
dence of  box-office  strength.  "Anybody's 
War"  folded  Thursday  at  the  Rialto  the 
film's  draw  undoubtedly  hurt  by  the  preced- 
ing Moran  and  Mack  effort.  "The  Man 
from  Wyoming"  took  a  dive  at  the  Para- 
mount, indicating  that  the  house  is  not 
geared  to  western  films.     The  estimates : 

"THE    BIG    HOUSE"    (M-G-M) 

ASTOR— (1,120),  50c-75c-$l-$1.50-$2,  4th  week.  Other 
attractions:  Comedv,  "College  Hounds";  newsreel. 
Gross:   $20,527. 

"LET   US    BE    GAY"    (M-G-M) 

CAPITOL— (4,700),    35c-50c-7Sc-$1.50,    7   days.     Other 
attractions:     Overture,  Hearst  Metrotone  News,   Capi- 
tol  presentation,   "Dizzy   Daze."     Gross:    $85,664. 
"ALL   QUIET   ON    THE    WESTERN    FRONT"    (U.) 

CENTRAL   —    (922),    50c-75c-$l -$1.5042.50,    7    days, 
12th   week.     Other   attractions:    None.      Gross:    $15,640. 
"THE    MAN    FROM    WYOMING" 

PARAMOUNT— (3,700),  40c-50c-65c-85c-$l,  7  days. 
Other  attractions:  Comedy,  "Helping  Hand";  Sport- 
light;  cartoon,  Jungle  Rhythm";  Pathe  Review. 
Gross:    $58,500. 

"ANYBODY'S    WAR" 

RIALTO— (1,904),  65c-85c,  mid  50c,  7  days.  Other 
attractions:  Overture;  cartoon,  "Glow  Worm";  news- 
reel.    Gross:   $30,500. 

"HOLIDAY" 

RIVOLI— (2,103),  35c-65c-85c,  7  days,  2nd  week. 
Other  attractions:  "The  Cockeyed  News"  with  Ed- 
die Cantor;  comedy,  "Sing,  You  Dancers";  newsreel. 
Gross:    $30,100. 

"THE    ROGUE    SONG" 

ROXY— (6,200),    50c-75c-$l-$1.50,    7    days.    Other    at- 
tractions:    Newsreel,    vaudeville.    Gross:     $83,925. 
"SWEET    MAMA" 

STRAND— (3,000),  35c-50c-60c-85c,  7  days.  Other 
attractions:  Evolution  of  the  Dance,  "Songs  and 
Paintings,"  and  comedy,  "Two  Fresh  Eggs."  Gross: 
$18,173. 

"THE    DAWN    PATROL" 

WINTER  GARDEN— (1,493),  35c-50c-65c-$l,  7  days. 
Other  attractions:  Joe  Frisco  in  "The  Song  Plug- 
ger"    and    newsreel.     Gross:    $51,128. 


Film  Hotel  Registrants 

Hollywood — A  film  sound  register  of 
prominent  guests  of  the  Roosevelt  Hotel  is 
being  installed  by  Frank  Cummings,  Jr.,  of 
the  Roosevelt  Hotel,  Hollywood.  The  film 
record  will  be  kept  in  the  hotel's  library  for 
future  use. 


"Bill"  Raynor  with  Big  4 

William    E.    Raynor,    for    14   years  with 

Pathe,  most  recently  as  short  subject  sales 

head,  has  joined  Big  4  Film  Corp.  as  sales 
manager. 


54 


Motion   Picture   News 


July  26, 19  3  0 


Mixed  Population 
Makes  Lithuania 
Difficult  Market 


{Continued  from  page  43) 
firms  Nitsche  of  Leipzig,  and  Jova  of  Kassel. 
The  first  sound  film  produced  is  the  production 
of  the  Aafa'of  Berlin.  The  cost  of  the  entire 
installation  of  apparatus  in  the  Odeon  aggre- 
gated $4,000. 

It  has  been  ascertained  that  the  apparatus  be- 
ing installed  in  the  Odeon  requires  an  alter- 
nating current  of  70  volts,  while  the  Kovno 
electrical  plant  provides  a  direct  current  of 
220  volts,  hence  a  special  transformer  costing 
$140  has  been  purchased  by  the  Odeon  as  a 
supplement  to  the  other  installation.  It  is  re- 
ported,  however,  that  alternating  current  will 
be  supplied  by  the  electric  light  plant  in  Kovno 
during  1930. 

The  largest  cinema  in  Kovno,  the  M-etropoli- 
tain,  is  planning  the  installation  of  a  sound  ap- 
paratus, but  considerable  mystery  surrounds 
this  project  at  the  present  time,  and  the  di- 
rector declines  to  give  much  information  with 
respect  to  it.  It  is  known,  however,  that  a 
prominent  film  director  in  Riga  has  been  in 
negotiation  with  the  Metropolitain  for  some 
time,  and  it  is  believed  that  an  effort  is  being 
made  by  him  to  lease  this  Kovno  theatre  for  a 
protracted  period  in  connection  with  a  plan  to 
extend  the  sound-film  service  now  being  pro- 
vided in  his  theatres  in  Riga  and  Tallinn.  It 
is  thought  that  the  sound  apparatus  to  be  used 
at  first  will  be  temporary.  American  films  are 
to  be  given  at  the  Metropolitain,  and  a  well 
known  American  sound  film  is  scheduled  to 
appear  there  in  the  near  future. 

Dubious  Over  Sound 

Persons  interested  in  film  representation  in 
Lithuania  seem  somewhat  doubtful  of  the  suc- 
cess of  sound  films  because  of  the  ignorance 
of  foreign  languages  of  a  considerable  part 
of  the  Lithuanian  audiences.  It  is  estimated 
that  in  the  neighborhood  of  50  per  cent  of 
the  spectators  are  Jews  who  would  understand 
German,  but  the  percentage  understanding  Eng- 
lish is  very  small,  indeed.  Should  the  sound 
film  develop  in  Russia,  it  would  probably  have 
considerable  success  here  in  Lithuania,  in  view 
of  the  fact  that  the  Russian  language  is  un- 
derstood by  most  Lithuanians  over  20  years  of 
age. 

It  is  the  general  impression  that  American 
sound  films  will  not  have  much  success  except 
as  a  novelty,  and  it  is  perhaps  the  expectation 
Q.f  the  promoters  of  sound  films  for  the  Metro- 
politain that  they  will  have  an  immediate 
vogue  with  theatregoers  who  are  actuated  by 
curiosity  and  that  by  the  time  this  interest 
dies  out,  the  cost  of  the  experiment  will  have 
been  more  than  met.  It  is  not  suggested  that 
American  companies  producing  sound  films  en- 
deavor to  compete  with  present  organizations, 
at  least  until  time  has  demonstrated  the  per- 
manent appeal  of  this  type  of  film  with  Lith- 
uanian audiences. 

The  Construction  Department  of  the  Lithua- 
nian Ministry  of  the  Interior  recently  in- 
formed a  representative  of  the  American  con- 
sulate at  Kovno  that  106  permits  for  theatres 
have  been  issued  in  Lithuania.  That  figure  does 
not.  however,  include  the  Mcmel,  or  Klaipeda 
district,  formerly  German  territory,  from  which 
statistics  of  this  character  have  not  been  ob- 
tained.  The  following  statistics  show  the  per- 
mits issued  by  vears  in  Lithuania  from  1921 
through   1929: 

Perm'ts 

1921 7 

1922 fi 

1923 

1Q?4 18 

1925 in 

192<-» 6 

1927 0 

1928 Ifi 

1929 12 


Diagnosed 

Arthur  Caesar,  one  of  the  Babes  in 
the  Hollywoods,  offers  this  definition 
of  the  western  movie  colony:  "It  is  a 
group  of  illiterates  catering  to  the 
vast  multitude  of  half-wits." — Walter 
Winchell  in  N.   Y.  Mirror. 


It  is  estimated  that  there  are  not  more  than 
20  cinemas  in  the  Memel  district,  which  has 
a  total  population  of  about  150,000.  The  prin- 
cipal city,  Memel,  has  a  population  of  35,000, 
and  there  are  other  centers  of  3,000  to  16,000. 

According  to  the  Construction  Department 
of  the  Ministry  of  the  Interior,  only  approxi- 
mately half  of  the  106  permits  issued  have  been 
for  permanent  establishments. 

Kovno,  the  capital  and  principal  city  of  Lith- 
uania, which  has  a  population  of  approximately 
100, 000,  supports  seven  cinemas  of  a  permanent 
character  and  of  sufficient  importance  to  war- 
rant consideration  by  film  producers.  These  are 
the  following :  Metropolitain,  with  700  seats 
(built  in  1929);  Odeon,  with  450  seats;  Sla- 
bada,  with  280  seats ;  Record,  with  256  seats ; 
Oaza,  with  200  seats;  Triumph,  with  200  seats; 
and  Palasas,  with  138  seats. 

Only  a  few  additions  have  been  made,  in  so 
far  as  the  Ministry  of  the  Interior  is  aware, 
to  the  various  cinemas  in  Lithuania  during  the 
past  year.  No  permits  are  required  for  re- 
modeling of  a  minor  character  in  theatres,  and 
no  major  change  in  any  of  the  theatres  was 
reported  during  1929. 

There  is  no  film  production  of  commercial 
significance  in  Lithuania  at  the  present  time, 
and  it  is  understood  that  none  is  contemplated. 

It  has  been  difficult  to  ascertain  the  number 
of  films  censored  for  release  in  Lithuania  dur- 
ing 1929,  but  it  has  been  estimated  at  about 
500.  About  40  per  cent  of  the  films  on  the 
Lithuanian  screens  are  American,  about  50 
per  cent  German,  and  the  rest  French  or  Rus- 
sian. 

Despite  a  rather  unfavorable  year  for  Lithu- 
anian agriculture  and  industry,  the  general  con- 
dition of  the  theatres  was  reported  to  be  fairly 
good. 

The  establishment  of  the  Metropolitain  on 
the  main  street  of  Kovno  was  a  notable  event, 
and  although  not  usually  crowded,  the  establish- 
ment appears  to  be  making  money. 

In  general,  it  may  be  said  that  price  plays 
a  more  important  part  on  the  Lithuanian  mar- 
ket than  quality.  The  buying  power  of  Lithua- 
nia is  low,  and  tastes  are  different  from  most 
other   European   or   American   communities. 

There  is  no  discrimination  against  American 
films  on  the  Lithuanian  market.  On  the  con- 
trary, they  have  an  established  popularity,  de- 
spite the  accessibility  of  the  market  to  German 
producers.  The  percentage  of  German  films  has 
grown,  however,  in  recent  years. 


FINLAND 

By   C.  RODERICK    MATHESON 
Sec'y    to    Commercial   Attache,   Helsingfors 

Three  new  cinemas  were  constructed  in  Fin- 
land during  1929,  including  one  in  Tampere, 
the  Tuulensuu,  and  two  in  Helsingfors,  the 
Gloria  and  the  Atlantis.  The  Tuulensuu  has  a 
seating  capacity  of  700,  the  Gloria  650,  and  the 
Atlantis  460. 

It  is  customary  that  theatres  which  require 
repairing  or  reconstruction  be  worked  upon  in 
the  summer  months  in  order  to  be  ready  for 
the  winter  season,  which  is  usually  relatively 
brisk.  During  1929  most  of  the  cinemas  under- 
went major  or  minor  alterations,  but  their  seat- 
ing capacity  of  400  was  closed  during  1929,  and 
the  theatre  was  moved  to  what  was  formerly 
known  as  the  Bio-Civis,  with  the  same  seating 
capacity.  The  net  additional  number  of  scats 
in  moving  picture  houses  in  Helsingfors,  there- 
fore,  totaled   710  and   in  all   of    Finland    1.410. 

The  Arena  (470  seats),  Capitol  (900),  Kino- 
Palats  (800).  and  the  Gloria  (650),  all  in  Hel- 
singfors, were  equipped  with  sound  devices  dur- 


U.  S.  Talkers  Held 
Field  in  Finland 
Alone  During  '29 

ing  the  year.  The  equipment  in  each  case  was 
American. 

Four  feature  films  were  produced  in  Finland 
during  1929  by  Suomi  Filmi,  Helsingfors,  and 
three  of  them  shown  in  the  Helsingfors  thea- 
tres. These  films  were  entitled  "Kajastus," 
"Korkein  Voitto,"  and  "Kahden  Tanssin  Va- 
lilla."    The   fourth  will  be  shown   in   1930. 

O.  Y.  Kotka  Filmi  produced  one  film,  "Juhla 
Meren  Ranalla."  Suomi  Filmi,  which  is  the 
only  company  in  Finland  producing  feature 
films  according  to  a  continuous  production  pro- 
grain,  is  not  equipped  to  produce  sound  films, 
nor  is  O.  Y.  Kotka  Filmi;  and  neither  at  the 
present  time  contemplates  the  installation  of 
devices    for   the   production   of   sound   pictures. 

The  only  sound  films  shown  in  Helsingfors 
during  1929  were  American. 

According  to  the  Finnish  Board  of  Censors, 
469  American  films,  aggregating  615,040  meters, 
were  passed  by  that  body  in  1929.  Other  films 
passed  by  the  board  included:  Germany,  154 
films,  205,980  meters ;  France,  25,  50,045 ;  Rus- 
sia, 30,  41,145;  England,  23,  37,565;  Sweden, 
22,   21,275;   and   Denmark,   5,    10,230  meters. 

Thirty  Finnish  films,  principally  of  an  edu- 
cational nature,  were  passed;  these  aggregated 
20,875   meters   in   length. 

The  censors  rejected  26  films  of  a  total 
length  of  49,130  meters  during  1929.  These 
originated  in  the  following  countries :  United 
States,  9  of  a  length  of  15,260  meters;  Ger- 
many, 5  of  12,370  meters;  France,  1  of  2,130 
meters;  and  Russia,   11   of   19,370  meters. 

There  is  no  legislation  in  effect  in  Finland 
inimical  to  the  interest  of  American  films,  nor 
is  any  anticipated. 

During  the  greater  part  of  the  year  attend- 
ance at  picture  houses  was  considered  good ; 
during  the  last  six  weeks  or  two  months  of 
1929,  however,  the  depressed  conditions  in  the 
country  appeared  to  have  a  material  effect  on 
the  attendance,  and  many  of  the  larger  cine- 
mas played  to  very  poor  houses.  While  attend- 
ance during  the  Christmas  and  New  Year  holi- 
day season  is  usually  rather  small,  the  winter 
season,  as  a  whole,  is  normally  the  cinema 
season.  The  1929-30  winter  season  is  not  ex- 
pected to  be  as  satisfactory  as  usual  for  the 
oicture  houses. 


Theatre  Robbers  Sentenced 

San  Francisco — Found  guilty  a  week  ago 
by  a  jury  of  robbing  the  California  at  San 
Jose  Feb.  10  of  $3,400.  Carl  Reese  and  Roy 
Hopper  have  been  sentenced  to  serve  from 
five  years  to  life  in  prison.  The  pair  were 
arrested  at  Waco,  Texas,  early  in  June. 


Leases  Two  Houses 

Madison,  Ind. — Louis  E.  Holwager,  for 
26  years  owner  and  operator  of  the  Grand 
and  Little  Grand  here,  has  leased  his  hold- 
ings for  a  ten  year  period  to  H.  H.  Johnson. 
of  Indianapolis.  Johnson,  who  will  take 
possession  August  2.  will  remodel  both 
buildings. 


Chevalier's  Run  Record 

Paramount  says  the  world's  record  run 
for  "The  Love  Parade"  is  its  showing  of 
lo  weeks  at  the  Cine  Astral.  Buenos  Aires. 
The  picture  did  15  weeks  at  Barcelona,  and 
14  weeks  each  in  New  York  and  London. 
1  [eretofore,  record  runs  at  Buenos  Aires 
have  been  three  weeks.  Meanwhile,  upon 
completion  of  "The  Little  Cafe."  Chevalier 
will  return  to  France  for  a   vacation. 


When  it's 

ioo%Technicolor 

it's  100% 

BoxOffice 


Right  down  the  line  —  picture  after  pic- 
ture—  hit  after  hit — Technicolor  is  boosting 
B.  O.  Each  success  proves  all  over  again 
Technicolor's  "draw."  Extends  its  nation- 
wide fan-following!  And  serves  to  establish 
even  more  glitteringly  this  fact  — 

When  it's  100°i>  Technicolor  it's  100%  Box- 
Office! One  after  another  the  big  producers 
are  giving  color  full-play  in  outstanding 
productions. 

"Sweet  Kitty  Bellairs,"  a  Warner  Bros. 
ALL-color,  all-music-and-costume  sensation, 
typifies  the  trend.  Quaint  England  of  the 
70'$  is  brought  to  life  again  —  in  theme,  in 
setting  —  perfectly  synchronized  with  the 
scope   and    majesty  of   color  presentation. 


Technicolor 

/ s  a 

Box-Office  Name 


TECHNICOLOR! 

Watch   for   if.    Wait  for   it.    Schedule    it. 
"Sweet  Kitty  Bellairs"  is  sure-fire  B.  O. 


ADVERTISE      /  T  / 


Some  of  the  Technicolor  Productions 

BRIDE  OF  THE  REGIMENT,  with  Vivienne  Segal  (First  Notional).  BRIGHT 
LIGHTS,  with  Dorothy  Mackaill  (First  National).  DIXIANA,  with  Bebe  Daniels 
(Radio  Pictures).  FOLLOW  THRU,  with  Charles  "Buddy"  Rogers  and  Nancy 
Carroll  (Paromount).  GOLDEN  DAWN,  with  Walter  Woolf  and  Vivienne  Segal 
(Warner  Bros.)  HELL'S  ANGELS,  with  Ben  lyon,  Jomes  Hall,  Jane  Wmton  and 
Thelma  Todd  (Caddo),  Technicolor  Sequences.  HOLD  EVERYTHING,  with  Winnie 
lightner,  Georges  Carpentier  and  Joe  E.  Brown  (Warner  Bros.).  KING  OF  JAZZ, 
starring  Paul  Whiteman  (Universal).  LOTTERY  BRIDE,  with  Jeanette  MacDonald 
(United  Artists),  Technicolor  Sequences.  MAMBA,  with  Eleanor  Eoardman, 
Jean  Hersholt  and  Ralph  Forbes  (Tiffany).  PARAMOUNT  ON  PARADE,  all-star 
cast  (Paramount),  Technicolor  Sequences.  SHOW  GIRL  IN  HOLLYWOOD, 
with  Alice  White  (First  National),  Technicolor  Sequences.  SONG  OF  THE 
WEST,  with  John  Boles  and  Vivienne  Segal  (Warner  Bros.).  SONG  OF  THE 
FLAME,  with  Bermce  Claire  and  Alexander  Gray  (First  National).  SWEET 
KITTY  BELLAIRS,  with  Claudia  Dell  and  Perry  Askam  (Warner  Bros.)  THE 
CUCKOOS,  with  Bert  Wheeler,  Robert  Woolsey  and  Dorothy  Lee  (Radio). 
THE  FLORODORA  GIRL,  starring  Marion  Davies  (Metro-Goldwyn-M 
Technicolor  Sequence*.  THE  MARCH  OF  TIME,  all-star  cast  (Meiro-Gcldwyn- 
Mcyer),  Technicolor  Sequences.  THE  ROGUE  SONG,  with  Lawrence  Tibbelt 
and  Catherine  Dale  Owen  (Melro-Goldwyn-Mayet).  THE  TOAST  OF  THE 
LEGION,  with  Bernice  Claire,  Walter  Pidgeon  and  Cdward  Everett  Horton 
(First  National).  THE  VAGABOND  KING,  starring  Dennis  King,  with  Jeanette 
MacDonald  (Paramount).  UNDER  A  TEXAS  MOON,  with  frank  Fay,  Noah 
Beery,  Myrna  Loy  and  Arrrndo  (Warner  Bros.).  VIENNESE  NIGHTS,  all-star 
cost  (Warner  Bros.).  WOMAN  HUNGRY,  with  Sidney  Elackmer  and  Lila 
lee    (first   National).   WHOOPEE,  starring   Fddie   Cantor   (Samuel   Goldwyn). 


Everywhere  you  go  —  everywhere  you  look  —  in  hundreds  of 
thousands  of  color  pages  every  week,  every  month,  Technicolor 
advertising  is  advertising  YOU  — listing  and  FEATURING  the 
Big  Natural  Color  Hits,  that  are  soon  to  appear  at  your  theatre. 


Technicolor 
Advertising 
VertisesYou 


and  build  up  B. 


Play  upTechnicolor  : 


July  26, 1930 


Motion   Picture   News 


57 


High  and  Low 
On  Music  Row 


WITH  the  theme  song  on  the  wane  and 
the  popular  tune  rapidly  coming  into  its 
own,  it  is  interesting  to  learn  that  in  the  music 
files  of  NBC  can  be  found  more  than  50,000 
songs,  many  of  them  favorites  of  our  grand- 
parents and  great  grandparents.  Among  them 
are  found  the  prohibition  battles  of  the  sev- 
enties, waged  with  such  ballads  as  "Don't  Sell 
My  Father  Rum"  (1872),  "Don't  Go  to  the 
Bar  Room,  Father"  (1878),  "Father,  Drink  No 
More"  and  "Father,  Bring  Home  Your  Money 
Tonight."  These  songs  are  now  inserted  in 
various  NBC  programs  and  are  under  the 
supervision   of   William  J.   Glassmacker. 

*  *     * 

Jack  Foster  of  the  New  York  Telegram 
contends  that  "A  Cottage  for  Sale"  must  have 
been  sold,  but  he  doesn't  know  the  half  of  it. 
The  "cottage"  may  have  been  sold,  but  in  the 
selling  the  song  is  reported  to  have  sold  more 

than  600,000   copies. 

*  *     * 

Frank  Goodman,  of  Universal  Music  Co., 
successor  to  Handman,  Kent  &  Goodman,  is 
covering  a  lot  of  territory  these  past  few  weeks. 
He  recently  traveled  to  Universal  City  to  ad- 
vise on  the  spotting  of  songs  in  forthcoming 
Universal  productions  and  had  hardly  become 
reacclimated  to  Broadway  when  he  found  him- 
self booked  for  passage  to  Europe  to  nego- 
tiate the  sale  of  the  foreign  rights.  Paul  Jones 
will  be  in  charge  of  the  New  York  Offices 
m  the  interim. 

*  *     * 

Irving  Berlin,  Inc.,  has  taken  over  Al  Nei- 
burg's  "Confessin'  That  I  Love  You,"  which 
has  been  getting  a  great  plug  over  the  air 
lately.  This  firm  has  finally  come  through  with 
a  feiv  good  tunes  and  stands  to  cash  in  on  "Old 
Neiv  England  Moon,"  "Swingin'  in  a  Ham- 
mock" and  "When  You  Come  to  the  End 
of  the  Day." 

*  *     * 

Not  only  did  Jesse  Crawford  haw  the  honor 
of  being  the  first  to  play  on  the  new  $25,000 
organ  recently  installed  in  the  home  of  Thomas 
A.  McGinley  of  Pittsburgh,  but  he  also  re- 
ceived a  sum  said  to  be  (Jesse  Crawford  said 
it)  $1,200.  Now  will  you  practice  on  your 
organ? 

*  *     * 

With  three  songs,  "Ro  Ro  Rollin'  Along," 
"Exactly  Like  You"  and  "Moonlight  on  the 
Colorado,"  already  resting  comfortably  in  the 
velvety  best  seller  list,  Shapiro-Bernstein  are. 
now  ready  to  plug  a  new  tune  entitled  "Shad- 
ows in  the  Moonlight,"  a  ballad  fox  trot  which 
looks  like  a  real  money-maker.  Lou  Her- 
scher's  ballad,  "Singing  Your  Love  Songs  to 
Somebody  lilse,"  is  another  number  headed  for 
the  big  time. 

*     *     * 

Although  the  entire  Robbins  catalogue  has 
for  the  past  year  consisted  of  picture  songs, 
two  popular  numbers  have  crashed  the  gates 
and  are  vindicating  their  rashness  by  selling 
themselves  to  our  dear  public.  The  songs  are 
"Cheer  Up,  Good  Times  Are  Coming,"  writ- 
ten by  Ray  Klages  and  Jesse  Greer,  and  "I 
Wonder  How  It  Feels"  by  the  two  Als  (Sher- 
man and  Lewis). 

Popular  Songs  of  the  Day,  Inc.,  the  new 
firm  organised  to  sell  sheet  music  at  10  cents, 
is  ready  to  distribute  its  original  catalogue  of 
10  songs.  Jean  Herbert,  Al  Koppell  and  Irv- 
ing Actman  are  responsible  for  three  of  the 
songs,  namely,  "Where  Are  You?"  "I  Didn't 
Have  the  Heart  to  Break  Your  Heart"  ami 
"What    You   Need   Is    Some    One   to    Love." 

PINCUS. 


Even  Chief  of 
Police  May  See 
Sunday  Shows 


Owensboro,  Ky. — "What's  sauce  for  the 
goose  is  sauce  for  the  gander."  Thus,  at 
least,  reasons  Mayor  Logan  Meredith,  and, 
by  reason  of  this  mental  process,  local  ex- 
hibitors have  scored  a  decisive  victory  in 
their  Sunday  closing  fight.  For  the  past 
ten  Sundays  the  favorite  sport  hereabouts 
has  been  to  haul  managers  of  the  Empress 
and  Bleich  theatres  up  before  Hizzoner  for 
flagrant  violations  of  the  Sabbath  labor 
laws.  The  city's  high  executioner  per- 
formed his  solemn  duty  in  each  case,  as 
all  good  officials  should.  But  he  also  did  a 
lot  of  thinking. 

This  led  to  a  meeting  with  the  city  com- 
missioners to  discuss  the  advisability  of 
summoning  all  other  violators,  guilty  of 
similar  offenses,  and  thus  do  away  with 
any  discrimination,  a  step  which  met  with 
the  instant  disapproval  of  the  commis- 
sioners. Under  a  compromise  agreement,  it 
was  decided  that  rather  than  have  a  "Sour 
Sabbath"  in  Owensboro  by  closing  all  places 
of  business,  picture  houses  should  be  per- 
mitted to  run  unmolested.  The  mayor 
thereupon  issued  orders  to  Police  Chief  R. 
P.  Thornberry,  who  was  responsible  for 
the  10  arrests  since  May  4,  to  discontinue 
any  interference  with  the  theatres.  Both 
houses  did  a  very  thriving  business  last 
Sunday. 

Even  Chief  Thornberry  will  probably  be- 
come a  regular  Sunday  patron  from  now  on. 


Before  the  "Mike" 
In  N.  Y.  Studios 


Third  R-K-0  St  Louis 
House  to  Resume  in  Fall 

St.  Louis — R-K-O  is  to  resume  operation 
of  the  Orpheum  in  September  as  a  combina- 
tion house.  The  firm  has  the  St.  Louis  and 
the  Grand  Opera  House  here  and  leased  the 
Orpheum  to  a  stock  company  last  fall  in  the 
belief  the  town  wouldn't  support  another 
downtown  vaudeville  house.  The  stock 
company  is  said  to  have  had  a  very  success- 
ful season.  Future  of  the  Grand  Opera 
House  still  is  uncertain. 


Ted  Champion  Named 

Fox  Publicity  Chief 

Seattle — Ted  Champion  has  been  appoint- 
ed director  of  advertising  and  publicity  for 
the  Fox  West  Coast  houses  in  this,  city  by 
Earl  S.  Crabb,  division  manager  of  the 
Washington  territory.  Champion  is  an  art- 
ist whose  creations  have  established  local 
West  Coast  newspaper  advertisements  as 
outstanding  on  the  Pacific  slope.  He  was 
former  "understudy"  to  Edward  Fitzgerald, 
whose  resignation  from  the  publicity  and 
advertising  office  became  effective  last 
month.  Champion  has  appointed  Miss  Claire 
Chevigny  as  his  assistant. 


It's  Paramount  British  Now 

London — Paramount  Film  Service,  Ltd., 
is  the  name  which  has  replaced  that  of 
Famous-Lasky  Film   Service. 


CONTINUING  his  policy  of  supplying  the 
demand  for  variety,  Sam  Sax,  production 
manager  of  the  Brooklyn  Vitaphone  studio, 
has  brought  before  the  cameras  the  Hall  John- 
son Choir  of  20  voices  for  "A  Syncopated 
Sermon,"  under  the  direction  of  Roy  Mack, 
Willard  Robison,  conductor  of  the  Maxwell 
House  radio  hour  and  the  composer  of  "A 
Cottage  for  Sale,"  makes  his  screen  debut  in 
this  short  and  introduces  another  original  com- 
position, "The  Devil's  Afraid  of  Music." 

*  *     * 

Murray  Roth,  director-in-chief  at  Warners' 
eastern  Vitaphone  studio  has  just  purchased 
three  one-act  plays  from  Paul  Gerard  Smith, 
which  are  stated  to  go  into  production  shortly. 
They  are  "The  Gob,"  "One  on  the  Aisle"  and 
"Compliments  of  tke  Season."  Talking  about 
Roth,  reminds  us  that  we  actually  saw  him 
go  into  the  set  minus  his  cane  'tother  P.  M. 

Helen  Broderick  and  Lester  Crawford,  fea- 
tured comedy  team  of  "Fifty  Million  French- 
men," who  soon  will  leave  for  the  coast  to 
appear  in  the  Warner  screen  version  of  that 
musical,  journeyed  across  the  Brooklyn  Bridge 
to  make  a  variety,  "For  Art's  Sake,"  directed 
by  Harold  Beaudine.  Somehow  reminds  us  of 
Earl    Carroll's   alibi. 

*  *     *  , 

Not  to  be  outdone  by  his  contemporaries, 
Damon  Runyan  and  Mark  Hettinger,  Walter 
Winchell  has  signed  the  document  which  calls 
for  an  early  appearance  in  a  forthcoming  Vita- 
phone short.  Winchell?  That's  the  guy  who 
writes  a  colyum  for  one  of  the  local  rags. 

*  *     * 

Starring  "The  Three  Sailors,"  recently  fea- 
tured in  Earl  Carroll's  Sketchbook,  an  all-out- 
door variety,  was  made  under  Arthur  Hurley's 
direction  entitled,  "The  Recruits."  The  scenes 
were  taken  on  location  at  Sea  Girt.  Included 
in  the  cast  were  Dudley  Clements,  Joe  Lyons 
and  Billy  Golden. 

*  *     * 

Nancy  Carroll,  who  has  just  completed  her 
latest  vehicle  for  Paramount,  "Laughter,"  at 
the  New  York  studios,  written  and  directed  by 
H'Abbadie  D'Arrast,  is  the  recipient  of  a  let- 
ter asking  for  her  photograph.  Rudy  Vallcc 
zvas  the  writer. 

*  *     * 

In  the  masquerade  scene  shot  during  pro- 
duction on  "Laughter,"  Frank  Morgan,  por- 
traying a  "Napoleon  of  Finance,"  got  into,  or 
rather  squirmed  into  a  uniform  which  couldn't 
have  been  tighter  if  it  had  been  a  straight- 
jacket.  Sezze,  "Did  Napoleon  have  to  wear 
such  tight  garments?"  Just  another  martyr 
for  the  sake  of  art. 

Larry  Kent,  in  charge  of  short  subjects  at 
the  Paramount  New  York  studio,  led  a  unit 
of  his  cohorts  to  the  Purchase  Country  Club, 
at  Rye,  N.  Y.,  where  the  "The  Big  Splash." 
a  two-reel  comedy  featuring  Johnny  Weismul- 
ler  and  Stubby  Kruger  was  shot  under  Ray 
Cocine's    direction. 

Sidney  Blumenstock,  Mort's  kid  brother,  who 
recently  was  promoted  from  the  business  of- 
fices to  the  post  of  assistant  director,  has  been 
lauded  by  Norman  Taurog,  whom  he  assisted 
in  the  filming  of  "The  Home  Wrecker." 

Turning  out  an  average  of  four  shorts  a 
week,  the  Paramount  short  subject  department 
is  far  ahead  of  its  schedule  calling  for  104 
shorts  for  the  neiv  season.  Larry  Kent  cites 
the  ability  of  Max  Hayes  and  the  cooperation 
of  the  entire  department. 

THE  STUDIO  SLEUTH. 


58 


Motion    P ic  t  it  r  e    X  e  w s 


July  26, 1930 


THE 


Projectionists'  Round  Table 


iBy  John  F.  Rider, 


ANOTHER  method  of  computation  is  pos- 
sible to  solve  for  the  joint  resistance  of 
two  resistances  in  parallel,  as  in  figure 
23.  This  method  is  simpler  than  the  arrange- 
ment employing  the  reciprocals,  but  unfortun- 
ately is  limited  in  its  simple  state  to  cases  in- 
volving only  two  resistances.  Expressed  in  the 
form  of  an  equation  it  is 

Rl   X  R2 

Rx  = (17) 

Rl  +  R2 
in  other"  words; 

The  joint  resistance  of  two  resistances  in 
parallel  is  equal  to  their  product  divided  by 
their  sum. 

Substituting     into     the     foregoing     formula, 
when  Rl  is  10  ohms  and  R2  is  10  ohms, 
10  X  10 

=  5  ohms 

10+10 
No  doubt  the  reader  wonders  about  the  util- 
ity of  such  combinations  of  resistances.  Have 
they  any  practical  application?  Perhaps  the 
man  who  is  familiar  with  these  elementary  de- 
tails realizes  that  if  two  such  resistances  were 
to  be  used,  it  would  be  possible  to  substitute 
one  unit  of  the  proper  value  and  thus  avoid 
all  the  complications.  Such  thoughts  are  quite 
in  order,  but  the  function  of  this  study  is  not 
the  possible  use  of  two  separate  resistors  in- 
stead of  one  but  the  solution  of  circuit  net 
works  which  contain  elements  other  than  abso- 
lute resistances.  The  laws  stated  in  connection 
with  these  simple  examples  are  electrical  laws 
and  find  extensive  application  when  circuit  com- 
ponents are  resolved  into  their  electrical  equiv- 

RQ.=  IO  OHMS 

tr-vOWWVWlAA — i 


Rl 

50HMS  ', 


•— AAAAAAAAM/Wv-I 

R.3    IO  OHMS 


E  =  IOO  V 
FIG.  2.4- 

alents  in  the  form  of  resistances  by  virtue  of 
the  fact  that  all  components  function  to  con- 
trol current  in  one  form  or  other. 

1  Ience,  we  suggest  careful  analysis  of  these 
data  and  every  effort  to  commit,  them  to 
memory.  These  simple  laws  are  useful  when 
emergency  repairs  are  necessary,  particularly 
when  the  required  unit  is  not  at  hand  and  it 
is  necessary  to  improvise  with  what  is  avail- 
able. 

Series-Parallel  Circuits 

Just  as  it  is  possible  to  combine  batteries  in- 
to series  and  parallel  combinations  to  achieve 
an  end,  just  so  is  it  possible  to  combine  re- 
sistances. The  reason  for  such  combination 
shall  be  discussed  at  a  later  date.  Let  us  de- 
vote our  attention  to  the  solution  of  the  net- 
work.     Such   a    series-parallel    combination   of 


three  resistances  is  illustrated  in  Figure  24. 
The  solution  of  such  a  combination  appears 
more  complex  than  that  of  a  simple  parallel 
system,  but  only  upon  the  surface.  We  stated 
that  two  or  more  resistances  in  parallel  can 
be  resolved  into  a  single  resistance  of  equiv- 
alent value.  An  examination  of  Figure  24 
shows  a  resistance  Rl  in  series  with  a  parallel 
combination  consisting  of  resistance  R2  and 
resistance  R3.  If  we  first  attack  the  parallel 
combination  and  ascertain  the  joint  resistance 
of  R2  in  parallel  with  R3,  the  final  figure  will 
be  that  of  a  resistance  which  is  in  series  with 
Rl.  For  example,  by  the  product  and  sum 
method,  the  joint  resistance  of 
10  X   10 

R2  and  R3  = =  5  ohms 

10  +  10 
and  the  circuit  now  becomes  as  shown  in  figure 
24A.  It  now  becomes  a  simple  matter  to  solve 
for  the  total  resistance  in  the  circuit  and  for 
the  total  current.  According  to  the  formula 
for  series  resistances 

Rx  =  Rl  +  (R2  and  R3  in  parallel) 
=  5  +  5 
=  10  ohms 
According  to   Ohm's  Law  for  current 
I  =      100 


10 
=  10  amperes 
Suppose  that  we  solve  for  the  voltage  drop 
across  the  individual  resistances.  But  before 
so  doing  we  might  warn  the  reader  against 
one  possible  error.  The  statement  made  in 
Lesson  Eight  relative  current  flow  in  series 
circuits,  that  condition  obtains  only  when  the 
two  resistances  in  parallel  are  resolved  into 
one  of  equivalent  value.  When  solving  for 
the  current  flow  through  the  individual  R2  and 
R3  resistances,  one  cannot  calculate  upon  the 
assumption  that  if  the  current  flow  through 
Rl  is  ten  amperes,  and  that  because  R2  and 
R3  are  in  series  with  Rl,  the  current  through 
R2  and  R3  individually  will  be  ten  amperes. 
The  total  current  is  ten  amperes,  but  that 
value  of  current  divides  at  the  point  0  in 
Figure  24  and  again  joins  to  become  the  main 
current  at  point  P  in  the  same  figure. 

Three  Values  to  Consider 

Under  the  circumstances,  we  have  three 
values  of  current  to  consider.  First  the  total 
current ;  second  the  current  through  R2  and 
third,  the  current  through  R3.  The  resistance 
Rl  carries  the  total  current  and  a  voltage  drop 
IR  takes  place  across  this  resistance.  This 
drop  is. 

10  X  5  =  50  volts 

What  about  the  voltage  across  R2  and  R3  ? 
It  is  true  that  the  voltage  across  all  branches 
of  a  parallel  circuit  connected  between  the 
same  two  points  is  the  same  as  that  across  any 
one  branch.  What  is  the  voltage  across  the 
parallel  combination  of  R2  and  R3?  Is  it  the 
100  volts  of  battery  B?  Is  it  the  voltage  drop 
across  Rl?  Referring  again  to  Figure  24A, 
the  voltage  across  any  part  of  a  series  circuit 
is  the  current  times  the  resistance  of  that  part 
of  the  circuit.  The  total  voltage  in  Figure  24A 
E  =  IR1  +  IR23  =  50  +  50  =  100 
hence  F'Rl  =  E  —  F/R23  =  100  —  50=  50 
and        E'23  =  E    — E'Rl     =  100—50=    50 

Vccording   to    the    voltage   drop    across    Rl, 


it  stands  to  reason  that  the  drop  across  the 
parallel  combination  will  be  50  volts.  The 
current,  R2. 

50 
IR2  =  -  =5  amperes 


and        IR3  = 


10 

50 


10 


RlZ 


b  amperes 


E'=E-IR23 

I 


|R3JI 


INPARALLEL 


E'=E-IR.; 


Rl 


FIG.  24  A 

Voltage  Dividers 

Perhaps  one  salient  fact  has  become  evident 
during  the  discussion  of  resistance  networks. 
Particularly  during  the  discussion  of  the  series 
circuit.  If  the  voltage  drop  across  any  part  of 
a  series  circuit  is  equal  to  the  current  times 
the  resistance  of  that  part  of  the  circuit,  it  is 
possible  to  produce  any  division  of  voltages. 
Consider  the   illustration  in   Figure  24A. 

Assume  that  the  resistance  R23  is  an  ordin- 
ary resistance  in  series  with  Rl  and  does  not 
represent  a  parallel  combination.  According 
to  the  circuit,  the  total  voltage  across  both 
resistors  is  100  volts.  It  is,  however,  possible 
to  secure  if  one  so  desires,  a  drop  of  50  volts 
for  application  to  some  other  part  of  the 
system.  What  this  part  is  shall  be  left  for 
future  discussion.  The  extent  of  the  lectures 
does  not  allow  further  statements  other  than 
to  say  that  the  principle  to  be  described  is  that 
found  in  the  fader  in  the  projection  booth. 

Suppose  we  arrange  a  circuit  such  as  that 
shown  in  Figure  25.  A  resistance  R  is  con- 
nected across  a  battery  B  supplying  100  volts 
(E  =  100).  The  circuit  is  a  series  structure 
and  the  current  /  circulates  through  the  re- 
sistance R.  If  the  resistance  of  R  is  100  ohms, 
the  current  /  is  equal  to  one  ampere.  The 
voltage  across  any  part  of  R  is  according  to 
the  IR  law,  the  current  times  the  resistance  of 
that  part  of  the  circuit.  Suppose  that  some 
condition  required  that  25  volts  be  secured. 
According  to  the  diagram  100  volts  are 
available,  and  the  drop  across  the  complete 
unit  R  is  100  volts.  The  value  25  volts  is  one 
quarter  or  25  per  cent  of  the  total  available. 
Since  the  current  is  the  same  in  all  parts  of 
the  resistance,  the  voltage  drop  is  proportional 
to  the  resistance.  If  we  divide  the  resistance 
R  into  four  equal  divisions,  the  drop  across 
each  division  will  be  25  per  cent  of  the  total. 
This   is   simple  percentage.     The  tap  at  A  on 


This  is  Lesson  9  in  the  Rider  series  on  sound  projection 


July  26,  19  3  0 


Motion    Picture    News 


59 


R  gives  us  25  per  cent  of  R,  or  25  ohms  is 
the  resistance  of  Rl.     Then 

E'  =  I  X  Rl  =  1  X  25  =  25  volts 
The    foregoing    shows    that    the    division    of 
voltages  in  a  voltage  divider  is  a  matter  of  re- 
sistance  ratio.     Accordingly,   we   can   say   that 
Rl 

E1  =  I    RlX=Ex = 

R 

=  100  X  .25  =  25  volts     (18) 


r 


1=1   AMPERE 


B  — 


25 


100  x 


100 


Such  computation  is  simple,  but  one  is  apt 
to  err  unless  attention  is  called  to  a  very  signi- 
ficant fact.  The  voltage,  El  is  less  than  the 
voltage  E,  hence  the  divider  "steps  dovvn" ;  that 
is,  the  system  allows  for  a  reduction  in  volt- 
age. Yet  this  same  reduction  in  voltage  with- 
out interfering  with  the  layout  may  represent 
a  "step  up."  This  is  obvious,  since  for  every 
25  volts  across  the  points  X  and  XI,  it  means 
that  the  voltage  across  points  Y  and  Yl  is  100 
volts.  Not  that  actual  step-up  takes  place  within 
resistance,  but  that  the  apportionment  of  volt- 
ages is  such  that  a  4:1  ratio  exists  in  the  sys- 
tem. Knowing  the  voltage  at  E'  to  be  25  volts 
an  dthat  the  ratio  between  R  and  Rl  is  4,  the 
voltage  E  can  be  determined  by 
R  100 

E  =  E'  X  =  25  X  =  100  volts 

Rl  25  (19) 

Now  compare  formula  No.  18  and  formula 
No.  19.  The  rearrangemen  tot  the  resistance 
ratio  changes  the  entire  value.  Also  the 
significance  of  the  divider.  The  last  mentioned 
application  of  the  divider  is  as  a  means  of 
measuring  voltages  in  excess  of  the  operating 
range  of  a  device  designed  to  indicate  electric 
potential  in  circuits.  In  the  first  case  the  ratio 
Rl/R  is  a  dividing  factor  whereas  the  ratio 
R/Rl   is  a  multiplying   factor. 

So  much  for  simple  D.C.  electric  circuits. 
It  is  impossible  at  this  time  to  enter  upon 
complex  networks  simply  because  we  have  not 
progressed  sufficiently  in  the  study  of  current 
flow.  This  subject  with  many  others  will  be 
dealt  with  later  in  this  series. 

Heat  in  Conductors 

While  upon  the  subject  of  current  flow 
through  combinations  of  resistances,  it  is  neces- 
sary to  consider  one  of  the  important  mani- 
festations of  electric  current.  This  is  the  heat 
generated  in  the  conductor.  The  flow  of  elec- 
tric current  through  a  conductor  irrespective 
of  the  form  of  the  conductor,  whether  it  is 
metal,  graphite,  carbon,  etc.,  will  cause  the 
generation  of  heat.  The  fact  that -this  action 
occurs  is  of  importance  in  electric  circuits  be- 
cause it  influences  the  life  of  the  conductor ; 
that  is  to  say,  it  controls  the  period  during 
which  that  conductor  may  be  employed  to  carry 
the  current  and  to  produce  whatever  effect  is 
required.  As  a  matter  of  fact,  the  generation 
of  heat  is  of  such  importance  that  conductors 
are  selected  to  conform  with  the  requirements 
imposed  by  that  phenomenon. 

The  fact  that  heat  is  developed  when  current 
flows  through  the  conductor  is  a  matter  of 
energy  transformation.  Electric  current  in  mo- 
tion is  possessed  of  kinetic  energy,  and  kinetic 
energy,  in  turn,  is  energy  due  to  motion.  A 
conductor  must  possess  the  abiilty  of  dissipat- 
ing the  electric  energy  transformed  into  heat, 
that  is  dissipating  the  heat  produced.  The  re- 
actions due  to  this  heat  are  quite  numerous. 
First  and  formost  is  a  change  in  the  molecular 
structure  of  the  conductor.  Sufficient  heat 
will  cause  the  disintegration  of  the  conductor 
and  burn  out.  As  one  can  readily  comprehend, 
such  burnout  means  interruption  of  the  circuit 
and,  in  many  cases,  possible  injury  to  other 
parts  of  the  syste.m.  Second,  is  molecular 
structural  change  of  such  nature  that  the  ohmic 
resistance  of  the  conductor  undergoes  a  change, 
either  an  increase  or  a  decrease,  depending  up- 
on the  type  of  the  conductor.  Metals  and  al- 
loys of  metals  when  heated  increase  in  tem- 
perature. Carbon,  graphite  and  other  similar 
materials  decrease  in  temperature  when  heated. 
Anv  such  change  in  resistance  is  likely  to  in- 
terfere with  the  operation  of  the  circuit  con- 
taining such  a  conductor.  Third  and  by  far 
not  the  least,   heat  developed   in  conductors  is 


RMOO  OHMS 
X 


}  "*■ ) 


FIG.  IS 

apt  to  cause  minute  disintegration  accompanied 
by  minute  changes  in  resistance  the  two  com- 
bining to  create  noise  in  the  conductor. 

A  rapid  summary  of  the  last  paragraph 
would  make  one  wonder  about  the  utility  of 
conductors.  The  above  statements,  while  true 
in  their  entirety,  are  particularly  true  and  ef- 
fective towards  trouble  only  when  the  heat 
developed  is  excessive.  While  it  is  true  that 
the  phenomena  stated  take  place,  the  magnitude 
of  the  action  under  normal  conditions  of  ppera- 
tion  is  so  little  as  to  be  negligible.  Such  a 
condition,  relative  to  the  conductor,  is  achieved 
by  the  selection  of  conductors  designed  and  de- 
veloped to  dissipate  a  definite  amount  of  heat. 
As  a  matter  of  fact,  electrical  conductors  are 
rated  according  to  their  heat  dissipating  quali- 
ties. Recognizing  the  association  between  the 
current  flow  through  the  conductor  and  the 
heat  dissipation  rating,  one  can  readily  com- 
prehend that  the  statement  pertaining  _  to  the 
selection  of  a  conductor  according  to  its  heat 
dissipating  property,  is  the  same  as  a  state- 
ment saying  that  conductors  are  selected  ac- 
cording to  their  ability  to  carry  electric  cur- 
rent  within   certain   limits. 

Conductors 

All  conductors  cannot  carry  infinite  amount 
of  current.  Neither  can  they  dissipate  an  in- 
finite amount  of  heat.  While  the  heating  ef- 
fect is  mainly  dependent  upon 

1.  Current 

2.  Cross   section  of  the  conductor 

3.  Material   of   the  conductor 

4.  Length  of  the  conductor 

the  current  carrying  capacity  depends  upon  the 
items  listed  as  2,  3  and  4  in  the  above  tabula- 
tion. One  must,  because  of  utility,  add  the 
location  of  the  conductor;  whether  or  not  free 
circulation  of  air  is  available.  Free  circula- 
tion of  air  enable  greater  dissipation  of   heat. 

The  relation  between  current  flow  and  heat 
is   of   great   importance.     Joule's   Law. 

W  =  l'R  X  t  (20) 

where  W  represents  electrical  energy  in  Joules, 
/  is  current,  R  is  resistance  and  "t"  is  time 
shows  a  definite  condition.  (It  is  possible  to 
convert  W  into  heat  by  converting  energy  in 
joules  into  heat  in  calories.  The  definition  of 
the  joule  is  "The  joule  is  the  work  done  in 
one  second  by  current  of  one  ampere  flowing 
through  a  resistance  of  one  ohm".)  The  condi- 
tion is  that 

The  quantity  of  electrical  energy  converted 
into  heat  when  a  given  current  flows  through 
a  conductor  is  independent  of  the  direction  of 
the  current  flow. 

Another  important  law  allied  with-  Joule's 
equation  is  that 

The  heat  developed  in  a  conductor  is  propor- 
tional to  the  square  of  the  current  irrespective 
of  the  direction  of  the  current  flow. 

Just  what  is  the  significance  of  the  above 
law?  Assuming  the  selection  of  any  one  con- 
ductor to  carry  a  certain  amount  of  current, 
doubling  the  current  flow  does  not  increase  the 
heat  two  times.  Instead  the  heat  developed 
increases  four  times,  as  the  square  of  two.  If 
the  current  flow  is  increased  threefold,  the 
heat  developed  increases  as  the  square  of  three, 
or  nine  times.  If  the  current  flow  is  decreased 
to  half  its  original  value,  the  heat  developed 
is  not  cut  to  half  its  original  value,  but  de- 
creases as  the  square  of  a  half;  becomes  one 
quarter  of  the  original   value. 

Comprehension  of  the  above  will  explain  one 
important    connection    between    the   above    and 


the  use  of  parallel  resistances  in  many  circuits. 
Refer  to  the  circuit  shown  in  Figure  24.  The 
joint  resistance  of  the  two  resistances  R2  and 
R3  is  5  ohms.  Each  one  is  of  10  ohms.  The 
total  current  flow  in  that  circuit  is  10  amperes. 
Suppose  that  a  resistance  of  five  ohms  to  carry 
10  amperes  is  not  available.  Let  us  say  that  a 
ohm  resistance  is  at  hand,  but  its  current  car- 
rying capacity  is  only  two  amperes. 

If  10  amperes  were  to  be  passed  through 
such  a  resistance,  the  heat  generated  would  be 
25  times  as  great  as  when  only  two  amperes 
were  flowing  through  the  unit.  A  logical  meth- 
od of  solution  is  the  use  of  two  10  ohm  units 
capable  of  passing  five  amperes  each,  in  paral- 
lel. Each  would  then  carry  its  rated  current 
without  overloading,  the  correct  resistance 
would  be  in  the  circuit  and  injury  due  to  ex- 
cessive current  and  heat  (known  as  overload- 
ing)   would   be   minimized. 

It  might  be  well  at  this  time  to  correct  a 
possible  impression.  The  above  statements  do 
not  mean  to  say  that  all  parallel  resistance  cir- 
cuits are  employed  in  order  to  create  the  above 
condition.  The  reasons  are  more  numerous 
and  will  be  dealt  with  later.  However,  the 
division  of  current  flow  is  one  reason  for  the 
use  of  parallel  resistances. 

Power  Rating  of  Conductors 

We  stated  that  conductors  are  designed  to 
carry  a  certain  amount  of  current.  Recalling 
the  fact  that  all  conductors  possess  resistance, 
the  relation  between  current  flow  and  resistance 
introduces  voltage.  Whenever  voltage  and  cur- 
rent are  present  in  an  electric  circuit,  power 
is  present  in  that  circuit.  This  is  true  because 
of  Joules  equation  or  law  and  because 

Power  is  the  rate  at  which  work  is  done,  or 
the  rate  at  which  energy  is  converted  from  one 
form  to  another. 

Refer  once  more  to  Figure  24.  The  resist- 
ance Rl  functions  to  reduce  the  voltage  im- 
pressed across  the  parallel  combination  of  R2 
and  R3.  In  other  words,  a  voltage  drop  takes 
place  across  Rl.  This  drop  is  50  volts  at  10 
amperes.  Heat  is  developed  in  this  resistance 
and  the  electrical  energy  in  that  circuit  is  con- 
verted into  heat.  Hence  the  dissipation  of  a 
certain  amount  of  energy  represented  by  a  cur- 
rent flow  of  10  amperes  through  a  resistance 
of  five  ohms  into  heat.  The  heat  is,  of  course, 
useless  and  the  energy  is  wasted,  but  a  certain 
condition  is  created,  namely  a  voltage  drop  is 
produced.  This  conversion  of  electric  energy 
into  heat  takes  place  at  a  certain  rate.  Accord- 
ing to  the  definition  of  power,  the  rate  of  do- 
ing work  (the  power)  would  be  equal  to  the 
work  done  (the  energy  converted)  divided  by 
the  time  taken  to  complete  the  operation ;  or 
W 

P  =  (21) 

t 
Since  power  is  the  rate  at  which  work  is  be- 
ing done,  it  is  possible  to  express  the  rate  as 
the  energy  converted.  For  example,  as  pre- 
viously stated,  one  joule  of  energy  is  converted 
when  one  ampere  of  current  flows  through  a 
resistance  of  one  ohm  for  one  second.  This 
is  the  same  as  stating  that  one  joule  of  energy 
is  converted  when  a  voltage  drop  of  one  volt 
takes  place  across  a  resistance  of  one  ohm,  for 
one   second.     Also,    since 

1  joule  =  0.24  calorie  of  heat 
0.24   calorie    of    heat    is    produced   during    one 
second  when  a  voltage  drop  of  one  volt  is  de- 
veloped across  a  resistance  of  one  ohm. 

Now,  the  most  frequently  employed  unit  of 
power  is  the  watt  and,  since  it  is  possible  to 
express  the  rate  of  energy  conversion  as  energy 
converted  per  second,  it  may  be  said  that 

1  watt  =   1   joule  per  second 
and  by  definition  of  the  joule 

1   watt  =  1  volt  X  1  ampere 

Some  New  Definitions 

We  now  have  the  relation  between  the  heat 
produced  in  a  resistance  when  current  flows 
through  it  and  the  possible  rating  of  a  resist- 
ance to  express  this  ability  to  withstand  the 
conversion  of  energy  from  the  electrical  state 
into  heat.  Thus,  a  resistance  of  one  ohm  which 
is  of  such  structure  that  it  can  withstand  the 
generation  of  0.24  calorie  of  heat  per  second, 
(Continued  on  page  66) 


60 


Motion   Picture   News 


July  26,  19  3  0 


Opinions    on     Pictures 


Dixiana 

(Radio  Pictures — All  Talker) 

Box-Office 

(Reviewed  by    Walter  R.   Greene) 

L  INE  music,  generous  comedy,  colorful  back- 
■*•  grounds  and  a  melodramatic  story  combine 
to  make  "Dixiana"  a  good  bet  for  popular 
appeal.  The  production  is  intended  as  Radio's 
lVJO-1931  successor  to  "Rio  Rita,"  but  fails  to 
equal  the  all-around  qualities  ot  the  latter  as 
a  box-office  attraction.  In  addition,  "Dixiana" 
will  have  to  buck  the  public  reaction  to  musi- 
cals made  in  the  operetta  formula,  while  "Rio 
Rita/'  as  one  of  the  first  of  that  formula, 
found  the  very  fact  that  it  was  musical  comedy 
in  its  favor.  However,  it  is  loaded  with  selling 
angles. 

"Dixiana"  contains  several  tuneful,  original 
song  numbers  by  Harry  Tierney.  It  also  has 
the  effective  comedy  team  work  of  Bert 
Wheeler  and  Robert  Woolsey,  with  the  pair 
wandering  in  and  out  of  the  story  to  provide 
the   laugh   situations. 

The  comedy  development  is  bulwarked  by 
the  German  dialect  of  Joe  Cawthorne  and  the 
semi-serious  characterization  of  the  tall  and 
not-so-slender   Jobyna   Howland. 

Bebe  Daniels  turns  in  a  nice  performance  in 
tlie  lead,  while  Everett  Marshall,  recruited  by 
Radio  from  the  operatic  stage,  reveals  a  fine 
personable  voice  in  two  song_renditions.  Mar- 
shall, in  this,  is  very  self-conscious,  traceable 
no  doubt  to  the  fact  that  "Dixiana"  is  his  first 
picture.  Ralph  Harolde,  as  the  gambler  "men- 
ace" to  the  love  interest,  hits  a  high  mark  with 
a  sterling  performance. 

Bill  Robinson,  well  known  negro  tap  dancer, 
stopped  the  show  at  the  premiere  Tuesday  night 
in  Los  Angeles  with  a  specialty  dance  number 
that  was  all  too  brief. 

Miss  Daniels  here  is  a  singer  and  dancer  in 
a  New  Orleans  circus,  the  story  taking  place 
in  the  nineteenth  century.  She  meets  and  falls 
in  love  with  Marshall,  son  of  Cawthorne,  who 
inherits  a  Louisiana  plantation  from  his  mother. 
Marshall  brings  his  intended  bride  to  the  plan- 
tation, but  the  circus  girl  is  disowned  by  Jobyna 
Howland  and  immediately  returns  to  the  big 
top   with   Marshall   following. 

The  final  sequences  are  laid  in  the  spacious 
gambling  palace  of  Harolde  and  the  annual 
Mardi  Gras  that  has  made  New  Orleans  fa- 
mous. After  a  gambling  and  dueling  encounter 
with  Harolde,  Marshall  and  Miss  Daniels  are 
reconciled  for  the  finish. 

The  story  is  episodic  with  comedy  sequences 
interrupting  the  continuity  of  the  plot.  These 
sequences  get  plenty  of  laughs.  The  singing  of 
Daniels  and  Marshall,  plus  the  personalities 
nf  Wheeler  and  Woolsey,  should  give  the  pic- 
ture plenty  of  box-office  appeal  if .   And  the 

"if"  revolves  around  whether  or  not  full  ad- 
vantage is  taken  of  the  picture's  many  selling 
angles.  It'll  be  a  merchandising  proposition 
all  the  way,  the  result  to  be  determined  by 
showmanship. 

Cartoon  comedies  suggested  with  this. 

Produced    and    distributed    by    Radio.     Directed    and 

adapted   by    Luther    Reed.      Music    by    Harry    Tierney. 

Booh    and    lyrics   by    Anni     Caldwell.     Dance   director, 

£aton       Orchestral     arrangements     by      Max 

Photographed    I".     Roy     Hunt.     Length,    n"t 

set.     Releasi    date,    August,   1930. 

THE  CAST 

Dixiana Bebe   Daniels 

Carl   Van   Horn Everetl     Marshall 

I ',  i  ...  ,o Bert  Wheeler 

Ginger Robert    Woolsey 

lius     Van     Horn Joseph     Cawthorn 

Mrs    \  in   Horn Jobyna   ll..wland 

Dorothy    Lee 

Royal    Montague Ralf    Harolde 

Blondell Edward  Chandler 

-t <'■■•    Herman 

Raymond    Maurel 

i        Portei Bruci    I  ovington 

Rill    Robinson 

Eugene  Jackson 


Rockne  Delivers 

Pathe's  home  office  executives  had 
their  first  glance  this  week  at  the  six 
one-reel  football  subjects  made  under 
the  direction  of  Knute  Rockne,  famous 
Notre  Dame  coach,  and  the  rooster  is 
crowing  again.    He  has  a  right  to. 

Facing  the  camera  in  a  semi- 
closeup,  Rockne  discusses  celebrated 
plays,  explaining  the  mechanics  of  the 
maneuvers,  and  then  illustrates  them 
with  slow  motion  shots  of  his  own 
squad  or  views  taken  at  big  games. 
The  latter  include  the  cheering  and 
playing  of  the  college  bands. 

The  millions  of  football  fans  in  this 
country  will  eat  up  this  series,  and  the 
general  public  will  get  a  thrill  out  of 
the  expert  diagnosis  of  what  happens 
behind  the  line  of  scrimmage.  These 
shorts  are  natural  for  the  fall  and 
should  go  big  in  college  towns. 

Rockne,  who,  incidentally,  was  pres- 
ent at  the  showing,  delivers  his  lines 
in  professional  style. 

HAGE. 


The  Big  Shot 

(M-G-M—AU    Talker) 
Better-Than- Average  Keaton 

(Reviewed   by    Walter   R.    Greene) 

D CSTER  KEATON  goes  overseas  to  the 
•L*  front  line  trenches,  equipped  with  many 
cob-webbed  comedy  situations  and  dialogue — 
nevertheless  providing  a  generous  quantity  of 
slapstick  laughs  and  sequences  to  rate  "The  Big 
Shot"  above  the  regular  line  of  Keaton  pro- 
gram pictures  in  entertainment  values. 

The  story  is  slight,  and  depends  entirely  on 
the  thread  which  carries  him  into  the  enlist- 
ment office,  through  training  camp,  and  finally 
up  to  the  front  lines  of  France.  He  is  the 
regulation  sap  that  struggles  through,  going  for 
the  laughs  on  his  bungling  of  things  generally. 
Yarn  is  a  regulation  comedy  formula  fading 
in  and  out  on  various  gag  sequences  without  too 
great  a  regard  for  the  story  development. 

Regular  Keaton  romance  is  injected,  with 
the  girl  also  going  overseas  to  get  into  the 
front  lines  with  Buster  at  the  finish.  Cliff 
Edwards,  Victor  Potel  and  Pitzy  Katz  form 
Keaton's  trio  of  companions  with  the  highly- 
touted  comedy  abilities  of  Katz  somehow  lust 
completely  in  the  shuffle.  Edwards  naturally 
has  his  ukelele  along  to  sing  a  few  tunes. 

Standout  in  the  picture  is  Edward  Brophy, 
as  the  hard-boiled  sergeant.  Brophy,  former 
assistant  director  for  many  years,  laced  it  into 
Keaton  so  roughly  that  M-G-M  placed  him  un- 
der term  contract.  Director  Edward  Sedge- 
wick,  although  unbilled,  got  into-  the  camera 
eye  as  the   fat  cook  in  the  army  camp. 

"The  Big  Shot"  rates  as  better-than-average 
Keaton  comedy  that  is  geared  for  the  key  week 
runs  and  program  houses.  There  are  more 
laughs  and  comedy  in  this  one  than  in  Keaton's 
initial  talker  released  a   few   months  ago. 

Musical  shorts  and  novelties  will  round  out 
the  hill  here. 

Produced  and  released  by  M-G-M.  Story  by  Sidney 
Lazarus  and  Al  Boasberg.  Scenario  by  E.  Richard 
Schayer.  Dialogue  by  Schayer  and  Boasberg.  Di- 
rected  bj  Edward  Sedgewick  Photography  by  Leon- 
ard  Smith.  Length,  not  set.  Running  time,  about  75 
minutes.      Release    date,    August    30,    1930. 

THE   CAST 

Elmer    Buster    Keaton 

Mary     Sally     Eilers 

Nescopeck     Cliff    Edwards 

Sergeant   Brophy   ...Edward  Brophy 

Sv'endenburg    Victor   Potel 

GuStave    Arnold    Korff 

in    Si   itl     Frank    Mayo 


Big  Boy 

(  Warners — A 11    Talker) 

Jolson  Clicks 

(Reviewed  by  Bill  Crouch) 

JOLSON   in  blackface. 
Al  as  a  comedian  without  the   tear-drip- 
ping dramatics  of    weepy  songs. 

1  hat's  the  Al  Jolson  of  "Big  Boy,"  his  final 
talker   for  Warners. 

And  Jolson,  with  his  many  happy  song  num- 
bers and  wisecracks  for  laughs,  opens  up  to 
the  limit.  The  result  is  one  of  the  best  pic- 
tures Al  has  made  since  his  "Jazz  Singer" 
turned  the  business  upside  down. 

Jolson  as  "Gus,"  the  colored  servant  of  the 
Bedford  family,  essays  the  role  of  a  wise-crack- 
ing, ever-singing  trainer  of  race  horses.  He 
spends  his  time  training  "Big  Boy,"  the  blooded 
race  horse  upon  which  the  Bedfords  are  staking 
their  all,  in  an  effort  to  win  the  Kentucky 
Derby  the  winning  of  which  will  recoup  the 
fortunes  of  the  family,  which,  while  rich  in 
traditions,   is  poor  in   funds. 

Lloyd  Hughes,  the  son,  is  framed  by  two 
alleged  friends  and  a  woman.  They  force  him 
to  pave  the  way  for  Jolson's  dismissal  a  short 
time  before  the  race  and  substitute  a  jockey 
of  their  own  choosing  to  ride  "Big  Boy."  Jol- 
son, however,  exposes  the  plot  and  arrives  in 
the  nick  of  time  to  ride  the  horse  to  victory. 

The  finale,  as  in  the  stage  play,  shows  Jolson 
without  makeup.  He  "fills  in"  by  singing  sev- 
eral numbers  and  gives  a  "curtain"  speech.  Un- 
usual, but  entertianing. 

All  through  the  picture  the  action  is  delayed 
by  the  placements  of  wisecracks  or  songs  to 
carry  a  weak  and  obvious  story.  They  are 
cleverly  done,  however,  and  do  not  stand  out 
in  a  glaring  manner. 

When  Jolson  sings,  which  is  very  often,  his 
numbers  are  short  but  good.  Some  of  them 
are  undoubtedly  potential  "hits." 

Jolson  is  on  the  screen  almost  constantly, 
carrying  the  entire  picture  himself,  and  leaving 
little  for  the  others  to  do.  Johnny  Harron  and 
Claudia  Dell  have  a  love  affair  that  is  woven 
in  very  lightly.  Lloyd  Hughes,  Eddie  Phillips, 
Lew  Harvey  and  Louise  Glover  Hale  are  cap- 
able in  their  respective  roles. 

Dramatic  shorts  and  travelogues  are  needed 
here. 

Produced  and  distributed  by  Warner  Bros.  Directed 
by  Alan  Crosland.  From  the  play  by  Harold  Atter- 
idge.  Screen  play  and  dialogue  by  Wm.  K.  Wells 
and  Perry  Vekeroff.  Photographed  by  Hal  Mohr. 
Edited  by  Ralph  Dawson.  Length,  not  set.  Release 
date,   not    set. 

THE  CAST 

Gus   Al  Jolson 

Annabel    Claudia    Dell 

Mis.   Bed/ord   Louise  Glosser  Hale 

Jack Lloyd   Hughes 

Coley    Reed    Eddie    Phillips 

Doc  Wilbur   Lew   Harvey 

Tim    Franklin    Batie 

Joe    Tohn    Harron 

Tucker    Tom    Wilson 

Song  Director    Carl  White 

Steve   Leslie   Colin  Campbell 

Bagley     Xoah    Beery 

20    Monroe   Singers 

HelPs  Island 

(Columbia— All  Talker) 
Audience  Stuff 

(Revieived   by    Charles   F.   Hynes) 

ANOTHER  of  the  Ralph  Graves-Jack  Holt 
hoke  films  and,  like  its  predecessors,  one 
which  should  grab  plenty  of  coin.  It  follows 
the  usually  well-defined  and  obvious  formula 
of  pictures  starring  this  team,  but  it  packs  a 
kick. 

There  is  an  abundance  of  action,  some  com- 
edy and  a  few  tense  scenes,  which  make  it  a 
worthy  successor  to  "Submarine"  and  "Flight." 

This  time  the  pals  are  in  the  French  Foreign 
legion,  soldiering  in  Africa  where  the  Riffs 
are  on  the  warpath.  They  fall  for  the  same 
girl,  and  Graves  is  in  the  preferred  spot.     The 


July  26,  19  3  0 


M  o  t  i  o  n   Plot  it  re   News 


61 


Opinions    On    Pictures 


pals  go  into  action  against  the  rebels  hating 
each  other  and  when  Holt  is  winged  by  a  Riff, 
Graves  carries  him  to  an  ambulance.  In  do- 
ing so,  however,  he  disobeys  orders  and  is 
forced  to  knock  out  the  sergeant.  For  this 
breach  of  discipline,  he  gets  ten  years  at  Hell's 
Island.  The  girl  determines  to  follow  him 
there  and  marries  Holt  to  accomplish  her  pur- 
pose. At  trie  island,  Holt  arranges  escape  for 
Graves,  planning  to  kill  his  erstwhile  pal,  who, 
he  believed,  had  shot  him  in  the  back.  In  the 
nick  of  time,  he  learns  his  error,  assures 
Graves'  escape  with  his  wife  and  is  killed  him- 
self. 

Rather  a  far-fetched  yarn,  but  guaranteed 
to  furnish  the  audience  appeal  expected  from 
Holt-Graves  films.  Direction  is  good  and  Doro- 
thy Sebastian  furnishes  plenty  of  "it"  as  the 
heroine.  She  gives  a  consistently  good  per- 
formance. The  three  principals  carry  the  bur- 
den, other  members  of  the  cast  being  subor- 
dinated, although  all  are  adequate. 

Play  this  up  as  an  adventure  yarn  and  an- 
other in  the  successful  Holt-Graves  series.  The 
Foreign  Legion  and  Hell's  Island  angles  offer 
plenty  of  exploitation  suggestions. 

Musical  ami  comedy  shorts  advisable. 

THE  CAST 
Produced  and  distributed  by  Columbia.  Directed 
by  Edward  Sloman.  Story  by  Tom  Buckingham. 
Adaptation,  continuity  and  dialogue  by  Jo  Swerling. 
Edited  by  Leonard  Wheeler.  Photographed  by  Ted 
Tet2laff.  Running  time,  67  minutes.  Release  date, 
July    16,    1930.      Length,    7,462   feet. 

THE  CAST 

Mac    Jack    Holt 

Griff    Ralph    Graves 

Marie    Dorothy    Sebastian 

Sergeant  Klotz   Richard  Cramer 

Bert,    the   Cockney    Harry   Allen 

Monsieur    Dupont    Lionel    Belmore 

German    Legionnaire    Otto    Lang 

Colonel    Carl    Stockdale 


for 


Rain  or  Shine 

(Columbia — All    Talker) 

For  the  Mob;  Too  Long 

(Reviewed  by  Red  Kann) 

COLUMBIA  opened  the  money  bags 
"'Rain  or  Shine,"  first  of  the  outfit's  re- 
leases for  1930-31  and  a  very  good  attraction 
for  the  mob. 

In  story  \alues,  the  picture  is  wobbly,  de- 
pending as  it  does  upon  Joe  Cook  and  his  par- 
ticular brand  of  comedy  to  put  it  over.  More 
often  than  otherwise,  Cook  comes  through,  but 
the  job  at  times  becomes  too  tough  for  one 
player  to  carry.  The  consequence,  as  might  be 
expected,  is  a  drop  in  interest  and  laughs  in 
many  of  the  sequences.  In  addition,  the  pic- 
ture, when  caught  by  this  reviewer,  was  entirely 
too  long  and  called  for  editing  in  order  to  make 
it  hold  together  more  adequately. 

Cook  is  Smiley,  all-around  circus  man,  who 
operates  the  Rainey  show  for  Mary,  played 
averagely  by  Joan  Peers,  who  did  such  promis- 
ing work  in  "Applause."  Dalton,  the  ring- 
master, and  Foltz,  the  lion  tamer,  are  angling 
for  control  of  the  circus  and,  when  Smiley  and 
Mary  part  as  a  result  of  a  misunderstanding, 
get  their  chance  to  put  the  crimp  into  the  pro- 
ceedings in  so  far  as  Mary  is  concerned. 
Smiley  hears  about  it,  returns  in  time  to  rally 
a  few  of  the  faithful  together  and  gives  a 
show.  But  the  audience,  incited  by  Dalton, 
protest  until  the  riot  call  is  sounded. 

The  climax  is  a  fire  with  Mary  imprisoned 
under  the  big  top  to  be  rescued  by  Smiley  as 
the  tent  collapses.  Mary,  in  love  with  Bud,  a 
society  boy  who  had  joined  the  circus  as  a 
lark,  goes  to  him  as  Cook  does  a  Chaplinesque 
fade-out  on  the  edge  of  the  burning  circus  tent. 

Frank  Capra,  the  director,  did  a  very  com- 
petent job.  in  the  main.  The  dramatic  end  of 
his  task  is  workmanlike,  effective  and  pictori- 
ally  there.  Cook's  own  brand  of  comedy  re- 
quires considerable  footage  before  it  is  worked 
up  for  laughs.  This  may  explain  why  prac- 
tically all  of  the  major  sequences  are  permitted 


to  run  as  long  as  they  do.  In  particular,  the 
swanky  country  club  scenes  where  Smiley  dis- 
graces Mary  in  the  presence  of  the  uppity-up 
society  folks  grows  tedious  before  it  finally 
fades  out  and  back  into  the  atmosphere  of  the 
circus. 

Cook,  as  on  the  musical  comedy  stage,  reaches 
out  for  the  belly  laughs.  Often  he  gets  them. 
Often  he  fails.  But  the  picture,  as  it  stands, 
is  a  good  attraction  for  picture  houses. 

Musical  shorts  will  go  well. 

Produced  and  distributed  by  Columbia.  Based  on 
musical  comedy  of  same  name  by  James  Gleason. 
Directed  by  Frank  Capra.  Adaptation  by  Joe  Walker. 
Length,  not  determined.  Running  time,  not  deter- 
mined.   Release  date,  ditto. 

THE    CAST 

Smiley Joe    Cook 

Erankie Louise   Fazenda 

Mary Joan  Peers 

Bud William    Collier,   Jr. 

Amos Tom   Howard 

Dave David    Chasen 

Dalton Alan    Roscoe 

Foltz Adolph  Milar 

Nero Clarence   Muse 

Mr.    Conway Ed   Martindale 

Grace    Conway Nora   Lane 

Lord   Gwynne Tyrrell   Davis 

Rough  Waters 

I  Warners— All   Talker) 
Good  Action  Stuff 

(Reviewed  by  Robert  Hage) 

RIX-TIN-TIN   scores  again  in  this   produc- 
tion and,    ably   handled,   gives   a   fine   per- 
formance.    The  story  itself  is  packed  with  ac- 
tion that  will  appeal  to  that  type  of  picture  fan 
that  glories  in  danger   and   daring. 

Jobyna  Ralston  and  her  father,  Edmund 
Breese,  live  in  a  deserted  fishing  village.  A 
trio  of  payroll  bandits,  who  had  just  killed 
three  men  and  escaped  with  the  loot,  seek  re- 
fuge there,  posing  as  government  agents  on  the 
trail  of  rum  runners.  The  chief  of  the  band, 
Walter  Morris,  takes  a  violent  dislike  to  Rin- 
Tin-Tin,  who  reciprocates.  When  Morris  plain- 
ly shows  that  he  intends  to  force  his  attention 
on  Jobyna  she  sends  the  dog  with  a  message  to 
her  fiance,  Lane  Chandler,  a  state  policeman. 
Then  follows  a  long  series  of  battles  before 
right  triumphs. 

One  sequence  shows  a  bicycle  plunging  from 
a  pier  into  a  powerboat.  It  is  effectively  done. 
Breese  and  Morris  give  outstanding  perform- 
ances and  the  rest  of  the  cast  works  hard.  The 
picture  is  fast-tempoed  and  lacks  padding. 

With  good  comedy  sup  fort  will  satisfy  all 
action  fans. 

Produced  by  Warners.  Original  story  and  adapta- 
tion by  James  A.  Starr.  Directed  by  John  Daumery. 
Length,  4,280  feet.  Running  time,  42  minutes.  Re- 
leased,   June   7,    1930.   . 

THE    CAST 

Rinty     Tin-Tin-Tin 

Morton     Lane    Chandler 

Mary     Jobyna    Ralston 

Captain    Thomas     Edmund    Breese 

Morris    Walter    Morns 

I!, II     Bill    Irving 

Fred    George    Rigon 

Little    Richard   Alexander 

Davis    Skeets    Noyes 


A  Real  Draw 

Norma  Shearer's  pulling  power  at 
the  box  office  is  being  attested  by  her 
newest  picture,  "Let  Us  Be  Gay," 
which  is  clicking  generally  throughout 
the  country,  it  is  shown  by  reports  to 
Motion  Picture  News.  The  picture  is 
proving  one  of  the  real  bets  of  the 
current  summer,  getting  consistently 
high  grosses  in  widely-separated  sec- 
tions of  the  country  in  spite  of  exces- 
sive heat.  A  big  factor  is  the  fre- 
quency with  which  Shearer  films  are 
being  turned  out,  keeping  the  star 
before  the  public.  It  is  but  a  few 
weeks  since  "The  Divorcee"  was  re- 
leased. 


One  Mad  Kiss 

(Fox— All    Talker) 

A  Weak  Sister 

(Reviewed   by   Charles   F.   Hynes) 

HERE'S  another  and  convincing  argument 
against  the  filming  of  operettas.  This  one 
just  doesn't  get  to  first  base,  despite  some  good 
acting  and  sitting.  It's  a  story  of  a  Spanish 
Robin  Hood,  who  defies  the  thieving  governor 
who  is  usurping  military  authority.  Plenty  of 
liberties  are  taken  with  plausibility,  as  is  com- 
mon in  operettas.  The  illogical  story  just 
doesn't   register. 

The  title  is  a  misnomer,  hardly  suggestive 
of  a  western  musical  romance.  There  are 
some  catchy  songs,  but  the  orchestral  accom- 
paniment in  western  scenes  certainly  seems  out 
of  place. 

Don  Jose  Mojica  is  a  capable  singer,  as  is 
Mona  Maris.  However,  with  Antonio  Moreno 
in  the  cast  he  is  at  a  decided  disadvantage,  as 
the  latter  could  probably  make  so  much  more 
of  the  hero  role,  if  we  except  the  singing. 
Moreno  puts  over  the  role  of  heavy,  but  seems 
out  of  place,  particularly  after  his  work  in 
"In  Old  Arizona,"  and  other  pictures  where  he 
has  played  roles  calling  for  a  Spanish  dialect. 
Tom  Patricola  contributes  some  laughs,  but  he 
is  hopelessly  miscast  in  the  role  of  a  Spaniard. 

The  picture  is  pretty  weak  from  the  box 
office  standpoint,  as  it  lacks  selling  points. 
Antonio  Moreno  is  the  best  money  bet,  but  it's 
almost  a  two  to  one  bet  that  Moreno  fans  will 
resent  his  role  in  this. 

Comedy  shorts,  if  you  must  play  it. 

Produced  and  distributed  by  Fox.  Directed  by  Mar- 
cel Silver.  Stage  director,  Frank  Merlin.  Story  and 
dialogue  by  Dudley  Nichols.  Photographed  by  Charles 
Van  Erger.  Release  date,  July  13.  Length,  5,776  feet. 
Running   time,    64   minutes. 

THE  CAST 

Jose  Savedra   Don  Jose  Mojica 

K    '   "»    Mona   Maris 

Don    Estrada    Antonio   Moreno 

paco     Tom    Patricola 


Firebrand  Jordan 

(Big  Four — All  Talker) 

Trite 

(Reviewed  by  Robert  Hage) 

ANOTHER  western  that  follows  the  cus- 
tomary formula  without  a  redeeming  fea- 
ture. The  cast  is  composed  of  old  standbys 
of  the  western  field,  and  their  heroics  will  no 
doubt  evoke  cheers  from  the  kids. 

Firebrand  Jordan,  a  ranger,  is  assisting  the 
sheriff  in  his  search  of  a  counterfeiting  outfit, 
the  leader  of  which  decides  to  put  him  out  of 
the  way.  Judd  Howe  vanishes,  leaving  his 
daughters,  Joan  and  Peggy,  worried  at  their 
ranch  home  and  in  need.  Hampton,  who  has 
plenty  of  money,  pretends  that  their  father 
owed  him  a  considerable  sum  and  is  willing  to 
take  Joan's  acceptance  of  his  attentions  in  pay- 
ment. Firebrand  learns  that  Hampton  is  the 
leader  of  the  counterfeiters  and  restores  peace 
and  harmony  to  the  countryside  in  short  order. 

Don't  make  many  promises  for  this  one,  al- 
though it  probably  will  click  in  houses  using 
westerns. 

Use  musical  shorts  and  good  comedies  for 
balance. 

Produced  by  National  Players,  Ltd.  Distributed  by 
Big  Four  Film  Corp.  From  the  story  by  Carl  Kru- 
sada.  Adapated  by  Carl  Krusada.  Directed  by  Alvin 
Neitz.  Photographed  by  William  Nobles.  Length, 
5.400  feet.  Running  time,  56  minutes.  Released,  June 
23,    1930. 

THE    CAST 

Firebrand    Jordan     Lane    Chandler 

Joan     Howe     Aline     Goodwin 

Red    Carson    Yakima    Canutt 

David  Hampton   Sheldon  Lewis 

Peggy  Howe  Marguerite  Ainslee 

Ed.    Burns    Tom    London 

Spike     Lew     Meehan 

Tony     Frank     Yaconalli 

Ah   Sing   Alfred   Hewston 

Tudd   Howe    Fred  Harvey 

Pete    Cliff  Lyons 


62 


Motion   Picture   News 


J  uiy  26,  19 SO 


On  Your  Back 

{box— All    Talker) 

Mildly  Interesting 

{Reviewed  by  Bill   Crouch) 
"O  N  Y0LJR  BACK"  is  not  the  story  of  an 

^-'  acrobatic  team,  regardless  of  the  title, 
but  is  intended  to  convey  the  fact  that  clothes 
and  styles  of  women  figure  mainly  in  the  story. 

\\  ithout  outstanding  "draw"  names  in  the 
cast,  the  picture  is  geared  to  do  about  average 
business  m  the  secondary  week  stands  and  split 
week   program   houses. 

The  story  deals  with  the  rise  of  Irene  Rich 
to  the  rank  of  a  Broadway  modiste  to  finally 
end  up  as  the  sole  owner  of  a  chic  style  salon 
on  in  Mb  Avenue.  Her  inspiration  comes  from 
an  only  son,  Raymond  Hackett,  and  her  faith 
in  a  worn  deck  of  cards  which  she  use  to  guide 
her  activities.  She  struggles,  so  that  her  son 
maj  graduate  from  college  and  get  a  start  in 
business. 

Wheeler  Oakman,  a  friend,  suggests  a  plan 
whereby  she  can  benefit  financially  both  herself 
and  struggling  show  girls,  by  obtaining  "con- 
science" money.  This  plan  works  well  until 
one  of  the  show  girls,  Marion  Shilling,  who 
met  Hackett  in  the  college  town  while  she  was 
playing  there,  is  thrown  into  an  affair  with 
H.  B.  Warner,  Miss  Rich's  broker.  Hackett, 
upon  finishing  college,  goes  to  work  in  War- 
ner's office.  He  quits  the  job  when  he  learns 
of  Warner's  affair  with  his  fiancee.  In  the 
showdown,  Miss  Rich  is  forced  to  share  her 
love  with  Hackett's  fiancee,  and  all  ends 
pleasantly. 

Miss  Rich  is  capable  in  the  lead.  H.  B. 
Warner  gives  a  finished  performance,  while 
Hackett   is  adequate  as  the  son. 

Nothing  unusual  to  make  this  outstanding 
but  able  direction  by  Guthrie  McClintic  makes 
it  mildly   interesting. 

Name  comedies  and  musicals  needed  here. 

Produced  and  distributed  by  Fox.  Directed  by 
Guthrie  McClintic.  From  the  story  by  Rita  Wei- 
man.  Screen  play  and  dialogue  by  Howard  J  Green. 
Photography  by  Joseph  August.  Length,  6,600  feet. 
Running   time   about    70   minutes.     Release   date,   Sept. 

14>    193°- 

THE    CAST 

Julianne     •• Ire"?    Kich 

Harvey,   her   son Raymond    Hackett 

Raymond   Pyrer H.    B.    Warner 

"Lucky"    Tim    Seymour    Wheeler   Oakman 

Jeanne    Burke    Marion    Shilling 

Dixie   Mason    Uka   Chase 

Belle        Charlotte   Henry 

Mrs.    Dupinnet    Rose    Dione 

Victor    Arthur    Hoyt 

Manslaughter 

(Paramount — All  Talker) 

Excellent 

(Reviewed  by   Walter  R.   Greene) 
i(\/\  ANSLAUGHTER"   was  announced  as 

1V1  one  of  the  "specials"  on  next  season's 
program  by  Paramount.  The  finished  picture 
will"  stand  up  under  that  classification.  Whether 
or  not  it  will  hit  extended  runs  over  two  weeks 
depends  entirely  on  the  selling  campaign  in  each 
locality.  Neither  Claudette  Colbert  nor  P  red- 
eric  March  have  sufficient  drawing  power  at 
this  particular  time  to  help  in  carrying  the  pic- 
ture, and  smart  showmen  are  going  to  have  an 
opportunity  to  reap  profits  on  their  ability  to 
put  the  picture  over  via  exploitation  and  ad- 
vertising. . 

The  picture  itself  is  sure-fire  entertainment 
for  any  type  of  audience.  The  story  is  fast- 
moving  and  effective;  characterizations  are 
nearly  perfect;  direction  is  outstanding ;  and 
the  entire  production  carries  plenty  of  audience 
appeal.  .  ,  , 

"Manslaughter"  is  certain  to  enhance  the 
"draw"  values  of  Claudette  Colbert  for  suc- 
ceeding pictures.  Here  is  a  girl  with  a  charm- 
ing personalitv,  sincere  actum  abilities  and 
positive  starring  qualifications.  March  steps 
into  real  prominence  in  his  portrayal  of  the 
district  attorney  who  has  to  prosecute  the  girl 
he  loves.  The  rest  of  the  cast  is  most  capable 
and  finely  bala 

The  silent  picture  will  be  remembered  as  one 
of  the  outstanding  hits  of  its  particular  year. 
The   talker    version,   although   without     name 


Short  Subject  House 

Devoted  exclusively  to  the  showing 
of  shorts,  Wallack's  (West  42nd  St., 
New  York,  house)  now  is  being  wired 
and  is  to  be  reopened  soon  as  a  pic- 
ture house.  It  will  be  the  first  house 
of  this  type  in  the  city.  One  other 
theatre,  the  Embassy,  shows  shorts 
only,  but  these  are  newsreels.  The 
average  program  at  Wallack's  will  be 
about  two  hours  in  length  and  will 
consist  of  from  10  to  12  subjects.  The 
house  will  run  from  11  A.M.  to  11  P.M. 


personalities,  has  chances  of  getting  into  the 
same  classification. 

The  story  introduces  March  as  the  "on-the- 
level"  district  attorney  who  falls  in  love  with 
Claudette  Colbert,  wealthy  society  girl.  Lat- 
ter is  responsible  for  the  death  of  a  motorcycle 
cop  due  to  her  speeding  proclivities,  and  stands 
trial  for  manslaughter,  being  convicted  through 
prosecution  by  March. 

The  girl  goes  to  the  pen,  and  March  resigns 
his  office  and  gradually  goes  downhill.  Stanley 
Fields,  a  yegg,  gets  March  to  pull  himself  to- 
gether, with  March  finally  getting  a  job  in  a 
law  office  to  stage  the  come-back.  Then  the 
girl,  through  influence,  receives  a  pardon,  and 
returns  home.  Discovering  March  in  the  law 
firm,  she  obtains  his  dismissal,  inviting  him  to 
her  house  to  give  him  the  sad  news.  After 
getting  vindication  through  showing  March 
what  she  does  to  him  in  order  to  get  back  for 
his  sending  her  to  jail,  the  girl  finally  gives  in 
and  dashes  into  his  arms  as  March  dejectedly 
leaves  the  mansion. 

Story,  fast  moving  throughout,  carries  sev- 
eral dramatic  punches  that  keep  interest  at 
keen  pitch.  Individually  and  collectively,  the 
performances  make  for  balance  and  sincerity ; 
direction   is   noteworthy. 

Comedies,  musical  shorts  or  cartoons  would 
fit  here. 

Produced  and  released  by  Paramount.  Based  on 
novel  by  Alice  Duer  Miller.  Adapted  and  directed 
by  George  Abbott.  Photographed  by  A.  J.  Stout. 
Length,  7,954  feet.  Running  time,  89  minutes.  Re- 
lease date,  Aug.   9,   1930. 

THE    CAST 

Lydia    Thorne     Claudette    Colbert 

Dan    O'Bannon    Frederic    March 

Miss    Bennett    Emma    Dunn 

Eleanor    Natalie    Moorhead 

Albee     Richard     Tucker 

Evans    Hilda    Vaughn 

Drummond    : G.    Pat    Collins 

Bobby Gaylord     Pendleton 

Peters     Stanley     Fields 

Piers     Arnols    Lucy 

Morson     Ivan     Simpson 

Foster    Irving    Mitchell 


On  the  Make 

(  fox— All    Talker) 

Slow  McLaglen  Comedy 

(Reviewed  by  Don  Ashbaugh) 

THE  audience  laughed  at  this  one  in  preview 
form.  Whether  they  will  bother  to  storm 
the  theatre  showing  Victor  McLaglen's  latest 
effort  is  a  question.  This  might  have  been  a 
corking  good   story.     Instead   it's   rather   blah. 

The  locale  is  a  mythical  South  American 
country  where  an  outlaw  chief  and  his  band 
are  making  merry.  Victor  McLaglen  is  Jerry 
Maxton,  who  soldiers  for  the  love  of  it.  He 
is  sent  to  capture  the  bandit  and  is  accompanied 
on  his  excursion  by  young  Tom  Standish,  play- 
ed by  Humphrey  Bogart,  with  whom  he  has 
had  several  previous  encounters,  none  of  them 
friendly. 

Misfortune,  due  to  some  dirty  work  by  two 
Spanish  girls  apparently  smuggling  arms  for 
the  outlaws,  results  in  both  Jerry  and  Tom  find- 
ing themselves  in  a  native  jail.  After  their 
escape,  they  start  out  after  the  bandit  and 
chance  to  rescue  a  Spanish  girl,  whose  picture, 
stolen  from  a  native  photographer,  Harry  has 
been  carrying. 

Eventually   they   arrive   at   Rosita's  hacienda 


home  and  a  marriage  is  arranged  between  her 
and  Jerry.  But  the  girl  loves  Tom  and  a  battle 
with  the  bandits  eventually  solves  this  difficulty. 

McLaglen  is  a  vital  enough  figure  as  Jerry, 
and  there  is  some  of  the  broad  comedy  char- 
acteristics of.  his  recent  pictures.  But  the 
whole  production  seems  to  slow  down.  The 
most  memorable  fact  about  it  is  the  portrayal 
of  Tom,  by  Bogart,  who  is  constantly  amused 
at  Jerry  and  has  a  rather  delightful  laugh. 
<  Hlier  roles  are  filled  with  no  particular  glory 
by  Mona  Maris,  Mona  Rico,  Luana  Alcaniz, 
Michael   Vavitch   and  John   St.   Polis. 

This  film  will  need  rather  strong  support. 
Musical   shorts    might    be   used    to    advantage. 

Produced  and  distributed  by  Fox.  Directed  by  Irv- 
ing Cummings.  From  the  novel  "Dust  and  Sun" 
by  Clement  Ripley.  Screen  play  and  dialogue  by 
Dudley  Nichols  and  Henry  M.  Johnson.  Adaptation 
by  Dudley  Nichols  and  Norman  Hall.  Photographed 
by  Arthur  L.  Todd.  Length,  not  set.  Release  date 
not    set. 

THE    CAST 

Jerry    Maxton Victor    McLaglen 

Luana    Fernandez    Mona   Maris 

Tom     Standish     Humphrey     Bogart 

Morloff     .Michael     Vavitch 

Dolores    Luana  Alcanez 

Jimenez     Mrs.    Jimenez 

Don   Jose    John   St.    Polis 

Rosita Mona    Rico 

Juan    Joe   De   La   Cruz 


The  Way  of  All  Men 

(First    National — All    Talker) 
Mild  Program  Fare 

(Reviewed  by   Bill   Crouch) 

NEARLY  ten  years  ago  Goldwyn  produced 
a  silent  adaptation  of  "The  Sin  Flood" 
from  the  play  by  Hemming  Berger.  Because 
of  its  characterization  through  dialogue,  it  was 
figured  to  be  a  "natural"  for  a  talker  remake. 
The  new  version,  however,  lacks  many  of  the 
qualities  that  would  lift  it  from  its  present 
classification  of  average  program  calibre. 

The  story  is  rather  unusual,  presenting  the 
reactions  of  several  men  and  one  woman  when 
face  to  face  with  death.  Preliminary  sequences 
bring  together  the  men  and  the  woman  in  a 
river  front  basement  saloon,  when  a  terrific 
storm  stirs  the  river  to  overflowing.  As  the 
place  starts  filling  with  water,  the  water-tight 
doors  are  clamped  down  and  the  group  locked 
in  to  face  death  from  suffocation.  There  is 
Douglas  Fairbanks,  Jr.,  a  broker's  clerk;  Rob- 
ert Edeson,  a  rich  broker,  Anders  Randolf,  for- 
mer employer  of  Fairbanks,  Jr. ;  Dorothy  Re- 
vier,  Fairbank's  girl  friend ;  Noah  Beery,  owner 
of  the  bar;  Wade  Boteler,  the  bartender,  and 
several  tough  and  humorous  characters. 

With  death  facing  them,  everyone  starts 
preaching  "brotherly  love."  Animosity  is  for- 
gotten and  a  fine  spirit  prevails.  Then  the  air 
becomes  bad  and  the  doors  are  opened  by 
Beery  to  make  the  expected  death  quick  and 
painless.  But  the  waters  have  receded,  and 
pure  air  pours  in. 

When  the  fear  of  death  is  removed  the 
pledge  of  brotherly  love  is  forgotten  and  argu- 
ments,  fights  and  bickerings  begin  all  over 
again. 

Romantic  angle  is  supplied  by  Fairbanks,  Jr., 
and  Dorothy  Revier,  who  perform  most  cap- 
ably. Comedy  touches  by  Wade  Boteler  and 
Noah  Beery  are  effective. 

Broad  comedy,  musical  shorts  and  cartoons 
will  fit  here. 

Produced  and  distributed  by  First  National.    Direct- 
ed   by     Frank    Lloyd.       Story    by     Hemming    Berger. 
Adaptation    and    dialogue    by    Bradley    King.      Edited    ■ 
by    Ray    Curtis.      Length,    6,032    feet.    Running    time, 
70    minutes.      Release    date,    Sept.    7,    1930. 
THE  CAST 

Billy  Bear  Douglas   Fairbanks,  Jr. 

Poppy  Dorothy    Revier 

Swift Robert    Edeson 

V,  a7,.r    Anders   Randolf 

Higgins  Ivan  Simpson 

Nordling   William  Orlamond 

Sharp   Henry   Kolker 

Levee  Louie   L°uis  Kin* 

Preacher  William    Courtenay 

Strati..,,     Noah     Beery 

Charlie  Wade    Boteler 

Edna    ...' Dorothy   Mathews 

Oick     Pat     Cunnings 

f;Wen  Ilona  Marlowe 

raclj     Eddie    Clayton 


July  26, 19  3  0 


Motion    Picture   News 


63 


Short   Subject   Reviews 


New  Rhythm 

{Paramounter — Talker) 

Unique,  Fine  Jazz  Number 

DON  AZPIAZU  and  his  Havana  Casino 
Band  know  their  instruments.  This  Cuban 
aggregation  of  jazz  band  musicians  combine 
their  wind  and  string  instruments  with  a  pecu- 
liar lilting  tempo  that  makes  their  music  dis- 
tinctive, infectious  and  charming. 

And,  because  their  stuff  is  different,  this  re- 
lease kicks  in  as  one  of  the  finest  jazz  band 
numbers  this  reviewer  has  seen  in  his  long, 
and  often  painful,  experience  with  sound  shorts. 
Running  time,  9  minutes. 

Bill  it  and  boost  it.    Can  stand  the  plug. 


Two  Plus  Fours 

(Pathe— Talker) 
Fair 

NAT  CARR  and  Thelma  Hill  head  the  cast 
in  this  Campus  Comedy,  but  no  students 
in  any  college  ever  looked  as  dumb  and  ama- 
teurish as  those  selected  for  this  short.  They 
look  more  like  graduates  of  a  college  of  soda 
dispensing.  Carr  has  the  role  of  a  tailor  in  a 
college  town  who  can't  make  ends  meet  and  is 
about  to  be  dispossessed  when  the  boys  come 
to  his  aid  and  save  the  day.  Though  lacking 
in  punch  and  ideas,  it  moves  swiftly  and  will 
entertain  persons  not  overly-critical  about  com- 
edy. Directed  by  Raymond  McCarey.  Running 
time,  20  minutes. 
Good  with  musical  drama. 


Audio  Review,  No.  30 

{Pathe — Sound) 
Average 

TERRY  RAMSAYE  kids  the  newsreels  in 
this  issue  of  the  Review,  making  up  a  "per- 
petual newsreel"  containing  the  type  of  "news" 
seen  so  often  in  them.  The  other  units  consist 
of  irrigation  methods  in  Egypt  and  an  insight 
into  a  home  of  the  Gay  Nineties,  with  a  quar- 
tette, dressed  for  the  period,  singing  "Love's 
Old,  Sweet  Song."  The  color  effects  in  the 
latter  are  so  blurred  that  the  faces  of  the 
singers  are  barely  discernible,  although  semi- 
closeup.  Mildly  interesting.  Running  _  time,  9 
minutes. 

Will  fit  into  any  type  of  bill. 


Jazz  Rhythm 

(Kracy  Kat — Columbia) 

Lois  of  Laughs 

ANY  time  a  Krazy  Kat  cartoon  is  on  the 
bill,  the  audience  is  in  for  laughs,  and 
this  one  is  no  exception.  It  follows  more  or 
less  familiar  lines,  but  has  a  few  novel  twists. 
The  artist  displays  some  keen  imagination  and 
humor  and  the  musical  accompaniment  is  good. 
A  good  all-around  cartoon  subject.  Running 
time,  6  minutes. 

Fine  for  comedy  relief. 


Snow  Time 

(Pathe — Sound) 

Good 

THIS  Aesop  Fable  is  packed  with  laughs 
and  is  especially  appealing  on  a  hot  day, 
for  the  locale  is  the  Alps  and  the  synthetic 
snow  and  ice  look  refreshing.  One  of  the  dogs 
in  the  cast  is  overcome  by  the  cold,  whereupon 
the  good  old  St.  Bernard,  with  a  cask  of  liquor 
a  la  Swiss,  comes  galloping  to  the  rescue.  He 
pours  the  contents  into  the  stiff,  who  comes 
to  life,  turns  over  on  his  side  and  indulges  in 
an  alcoholically  beautific  snooze.  The  pack  then 
take  after  the  St.  Bernard,  but  he  swigs  the 
rest  of  the  booze  and  escapes.  Running  time, 
8  minutes. 

Will  help  any  program. 


Desert  Thrills 

(Vitaphone  Varieties,  No.  989) 
Goofy 

IT'S  hard  to  figure  out  what  the  producer  had 
in  mind  when  he  started  this.  The  locale  is 
a  cafe  in  some  desert  place,  and  opens  with  a 
sheik  singing  through  his  nose  to  a  honeymoon- 
ing couple  who  look  like  high  school  sopho- 
mores. She  is  thrilled  and  wants  to  be  ab- 
ducted by  the  sheik.  Hubby  becomes  peeved 
and  shines  up  to  a  coach  dancer.  A  squad  of 
French  soldiers  burst  into  alleged  melody,  but 
when  the  boy  and  eirl  take  to  singing  it's  time 
to  retire.  And  the  gags  were  very,  very  stale. 
Running  time,  eight  minutes. 
May  get  by  if  your  audiences  are  not  critical. 


Audio  Review,  No.  29 

(Pathe — Sound) 

Fair 

THE  highlight  of  this  issue  is  a  musical 
prodigy,  a  16-year-old  pianist-composer 
who  plays  his  own  modern  "pieces,"  at  times 
using  his  fist  and  elbow  to  show  his  versatility. 
It's  much  too  long  and  contains  ads  for  a 
couple  of  music  teachers.  Under  the  subtitle, 
"Prehistoric,"  one  is  regaled  with  shots  of  trees 
and  foliage  which  might  have  been  shot  in  Cen- 
tral Park ;  "Neapolitan  Class"  shows  two  ma- 
rionettes in  grand  operatic  costumes  with  a 
dubbed  in  off-stage  duet ;  and  the  issue  is  com- 
pleted with  shots  of  an  Egyptian  derby,  with 
camels  racing.  Running  time,  9  minutes. 
For  balance  with  a  heavy  show. 


Old  Man  Whoopee 

( Paramount — Talker) 

Flat 

ART  FRANK  tries  to  do  a  Chic  Sale.  Only 
he  isn't  Chic  Sale  and  there  you  have  the 
keynote  to  "Old  Man  Whoopee."  This  con- 
cerns itself  with  an  octogenarian  or  worse  set- 
ting out  for  the  big  town  and  the  night  clubs 
to  take  his  young  boop-boop-da-doop  niece  back 
to  l'unxsatawney  and  purity.  As  you  might 
expect,  he  falls  for  the  lights,  women  and 
booze — to  what  end  this  reviewer  hasn't  yet 
been  able  to  dope  out.  Directed  by  Ray  Cozine. 
Running  time,  10  minutes. 

ds  plenty  and  strong  support. 


Not  So  Quiet 

( Universal — Sound) 

Average 

THE  Oswald  cartoons  generally  are  good, 
but  this  one  misses  fire  throughout,  due  to 
a  lack  of  fresh  gags.  However,  where  cartoons 
are  favored  it  will  entertain. 

Okay  with  an  otherzvise  strong  bill. 


Hot  Gags 

By  Walter  Weems 
(Sennett    Scenario   Writer) 

Los  Angeles  could  have  been  the 
"Fifth  City"  a  good  many  years  ago 
if  the  Iowans  and  New  Englanders 
had  saved  up  car-fare  for  the  western 
jump  sooner. 

*  *    * 

I  believe  in  killing  ,two  birds  with 
one  stone" — if  they  are  both  saxophone 
players. 

*  *    * 

After  Carol  Kings  himself  into  a 
new  set  of  money,  Lupescu  will  prob- 
ably order  him  back  to  Paris  for  a 
re-take. 


Stories  Putrid, 
Says  Critic,  and 
Becoming  Worse 


Pare  Lorentz,  picture  critic  of  Judge, 
takes  a  sock  at  screen  writers  in  the  current 
issue  of  that  publication.  Their  output  is 
becoming  worse  all  the  time,  he  asserts.  His 
editorial  follows : 

"I  don't  want  to  get  off  another  one  of 
those  pessimistic  bulletins,  but  if  any  of  you 
know  what  to  do  about  this  movie  situation 
I'd  like  to  hear  from  you.  The  writing  in 
Hollywood  is  getting  worse  and  worse.  They 
have  employed  the  best  actors  in  the  busi- 
ness, but  all  those  bright  young  writers  who 
were  shipped  West  by  the  carload  either 
must  have  died  of  diabetes  or  quietly  turned 
on  the  gas.  There  was  a  time  when  once 
in  a  while  somebody  experimented  with  the 
movies.    Big  business  has  changed  all  that. 

"The  product  for  the  last  six  months  has 
been  standard — putrid  is  something  close 
to  a  definition  of  that  standard.  I  would 
except  the  Laurel  &  Hardy  comedies  and 
the  Walt  Disney  animated  cartoons.  As  a 
matter  of  fact,  the  day  a  theatre  owner 
turns  out  a  program  composed  only  of  ( 1 ) 
a  good,  in  the  flesh,  orchestra,  (2)  an  ani- 
mated cartoon,  (3)  a  Laurel  &  Hardy  com- 
edy, (4)  a  newsreel  with  news,  (5)  beer 
and  cigarettes,  then  going  to  the  movies 
will  have  become  more  of  a  pleasure  than 
a  habit." 


"Music  Tax"  Suit  Filed 
Against  Casey  Showman 

Kansas  City — Suit  for  $1,250  has  been 
filed  by  the  American  Society  of  Composers, 
Authors  and  Publishers  against  Raymond 
Silverman,  manager  of  the  Beaufort,  sub- 
urban house.  The  suit  was  filed  for  De- 
Sylva,  Brown  &  Henderson.  The  society 
alleges  that  Silverman  infringed  on  music 
copyrights  by  using  five  copyrighted  songs 
in  his  theatre  without  paying  the  necessary 
music  tax. 


Eight  Films  in  Work  at 
First  National  Studio 

Hollywood — Eight  pictures  are  in  work 
and  others  are  being  prepared  at  the  First 
National  studio.  Those  being  filmed  either 
at  the  studios,  or  on  location,  include  the 
following:  "Kismet,"  "Adios,"  "Sunny," 
"Going  Wild,"  "College  Lovers,"  "The  Hot 
Heiress,"  "Father's  Son"  and  "The  Gorilla." 


Making  German  Version 

Hollywood — M-G-M  has  started  produc- 
tion on  the  German  version  of  "Anna 
Christie"  with  Greta  Garbo  starred  in  her 
original  part.  Jacques  Feyder  is  directing 
with  Theadore  Schall,  and  Salka  Steuer- 
mann  in  prominent  roles. 


Keaton  Title  Changed 

Hollywood — M-G-M  has  changed  release 
title  of  Buster  Keaton's  latest  talker  "For- 
ward March"  to  "The  Big  Shot." 


64 


M  o  t  i  o  n    Picture    N e w s 


July  26,  19  3  0 


Shown  Up,  Must 
Drop  Side  Line, 
But  All  Is  as  Is 


Since  the  appearance  in  Motion  Picture 
News  several  weeks  ago  of  a  story  describ- 
ing the  gymnastics  by  which  the  publicity 
director  of  a  circuit  here  made  a  good  thing 
of  trailer  business  he  operated  on  the  side, 
the  circuit  has  issued  orders  to  the  gentle- 
man in  question  either  to  abandon  his  trail- 
er interest,  or  else.  To  all  appearances  the 
edict  has  been  complied  with.  The  gentle- 
man is  still  publicity  director  for  the  circuit 
and  a  newcomer  directs  things  over  at  the 
trailer   office.     Here's  what  happened : 

A  short  time  ago  a  certain  exchange 
closed  its  Chicago  office.  The  former  man- 
ager, possessing  some  influential  theatre 
connections,  was  employed  by  a  local  trailer 
house  as  salesman.  His  theatre  connections 
made  it  possible  for  him  to  swing  an  ac- 
count formerly  handled  by  the  trailer  house 
operated  by  the  circuit's  publicity  director. 
The  Motion  Picture  News  story  appeared 
just  about  the  time  the  account  was  lost, 
and  was  followed  by  the  circuit's  edict. 
The  publicity  director,  knowing  that  the 
lost  account  would  follow  his  competitor's 
new  salesman,  held  out  bigger  commissions 
and  a  change  to  buy  a  half  interest  in  the 
trailer  business  out  of  future  profits,  in  or- 
der to  get  the  influential  boy  on  his  side. 
Naturally,  this  meant  not  only  the  return 
of  the  account  which  had  been  lost  but  a 
"blind"  operator  of  the  trailer  business  as 
well.  The  result  is  that  things  are  exactly 
as  formerly,  except  for  the  presence  of  a 
new  name  on  the  publicity  director's  trailer 
house  payroll. 


Dick  Anderson  Spills 
Lotta  Mysterious  Info 

Richard     V.      ("Diamond     Dick")     An- 
derson, national  sales  director  of  Universal 
newsreel,  spent  last  week  in  Chicago  in  the 
course  of  a  tour  of  all 
United  States  and  Cana- 
dian Universal  branches. 
Ask  for  an  interview, 
"Diamond  Dick"  replied: 
"I   have  nothing  to  say 
for  publication,  BUT... 

,  etc." 

An  hour  and  a  half 
later,  your  correspond- 
ent had  been  advised, 
.among  other  things,  that 
there  are  evidences,  na- 
tionally, of  the  increasing  popularity  of 
i  ri  .iha'm  McNamee  as  a  newsreel  "lecturer." 


Stung! 


For  the  first  time  out  of  seventeen 
starts  this  summer  "Benny"  Benjamin 
(R-K-O)  took  the  measure  of  Roy 
Alexander  (Columbia)  over  the  eight- 
een-hole  route  at  Evergreen  Golf  Club. 
Benjamin,  who  ordinarily  shoots  with- 
in two  or  three  strokes  of  110,  went 
completely  daffy  on  the  epochal  day 
and  turned  in  an  86.  But  victory  had 
a  bitter  taste.  On  each  of  the  sixteen 
previous  starts  money  had  been  wa- 
gered. But  on  the  morning  of  the  real 
golf  day,  Benny  had  swept  aside  Roy's 
financial  overtures  with:  "I'm  through 
being  a  sucker.  This  one's  for  the  sun- 
shine." 


Wabash  Ave. — South 


ft.    V.  Anderson 


L)EN  JUDELL  has  acquired  the  national 
■L*  distribution  rights  for  Carver  Pictures' 
sound  and  talking  version  of  "Dante's  Inferno." 
Press  books  on  the  picture  were  recently  com- 
pleted by  Irving  Mack. 

*  *     * 

The  Film  Row  Bachelors'  Club  is  now  at 
thg  height  of  its  season.  Any  exchangeman 
whose  wife  is  out  of  town  for  the  summer  is 
eligible  to  membership.  Club  privileges  include, 
among  other  things,  a  reserved  seat  at  the  pin- 
ochle table  and  exclusive  feed  box  dope  on  all 
Arlington  and  Latonia  races. 

*  *     * 

The  Regal,  B.  &  K.  south  side  colored  house, 
is  doing  some  interesting  institutional  promo- 
tion work  with  trailers  as  its  medium.  A  series 
of  trailers  has  been  prepared  with  an  employee 
of  the  house  as  the  subject  of  each  one.  The 
trailer  introduces  the  employee  to  the  patrons 
with  a  brief  history  of  his  or  her  experience 
and  training.  Incidentally,  Manager  Faggan 
reports  that  he  has  the  most  capable  theatre 
staff  in  the  city.  All  are  colored,  including 
his  assistant  manager,  who  is  a"  university 
graduate  with  post  graduate  training  at  Col- 
umbia  university. 

*  *     * 

Henri  Ellman  back  from  Tiffany's  New 
York  confabs  after  a  couple  of  weeks.  Harry 
Lorch  of  Pathe  the  only  local  boy  still  detained 

in  the  big  city. 

*  *     * 

Irving  Mack,  back  from  a  brief  vacation, 
spotted  his  photo  in  a  recent  issue  of  Motion 
Picture  News.  "It's  an  impostor,"  he  ex- 
claimed. Then,  after  a  more  careful  scrutiny: 
"I'm  wrong.     It's  Lon  Chaney." 

*  *     * 

Henry  Herbel,  still  convalescing  from  an  at- 
tack of  pneumonia,  plans  to  take  an  extended 
vacation  'when  he  leaves  the  Presbyterian  Hos- 

pital. 

*  *    * 

The  Biltmore  has  closed  temporarily  for  re- 


"U"  Fears  Loop 
Milking  of  'Quiet'; 
Shubert  Yanks  It 


Failure  of  the  Garrick  theatre,  Shubert 
legit  and  road  show  house,  to  obtain  a  pro- 
tection clause  when  it  contracted  for  the 
second  Loop  run  of  "All  Quiet  on  the  West- 
ern Front"  (U.)  resulted  in  the  picture  be- 
ing jerked  from  the  Loop  spot  the  moment 
it  was  given  to  the  Granada,  Marbro  and 
Capitol  theatres,  outlying  houses.  The  Shu- 
bert house  aired  the  war  picture  after  only 
three  weeks,  despite  the  fact  that  it  has  had 
consistently  good  grosses  in  the  spot  and 
was  steady  when  thrown  out.  The  Garrick 
had  intended  to  hold  it  until  the  reopening 
of  the  legit  season  here,  but  the  day  it  open- 
ed at  the  three  outlying  spots  the  Loop 
house  called  it  quits. 

The  Granada  and  Marbro,  north  and  west 
side  B.  &  K.  houses,  play  day  and  date  with 
Warners'  new  south  side  acquisition,  the 
Capitol,  as  a  result  of  the  bookings  on  the 
war  picture. 

The  Universal  exchange  feared  the  pic- 
ture would  be  milked  dry  by  a  lengthy  Loop 
run,  and  in  the  face  of  increasing  demands 
from  exhibitors  gave  it  to  the  outlying 
houses,  it  was  explained.  "All  Quiet"  had 
four  good  weeks  at  McVickers  prior  to  its 
Garrick   Theatre  run. 


Screen  Service  Meet 

The  Mid-west  salesmen  of  National 
Screen  Service  were  in  attendance  during 
the  past  week  at  the  company's  national 
sales  conferences,  held  in  New  York.  Dele- 
gates from  the  Chicago  office  included,  in 
addition  to  Manager  Hal  Young,  J.  R.  Mac- 
Pherson  and  "Bev"  Miller. 


modelling,  and  will  be  re-opened  by   Publix-B. 
&  K.  about  September   1. 

*  *     * 

The  Chicago  Warner  Club  has  two  summer 
outings  in  prospect  for  the  month  of  August. 
The  first  will  be  an  all-day  picnic  for  about 
three  hundred  members  and  their  families,  to 
be  follouvd  by  a  moonlight  excursion  on  Lake 
Mnhigan.  Arrangements  for  both  affairs  are 
now  being  completed  by  Al  Blocker,  Bob  Mel- 
lon ami  Frank  Rcimer. 

*  *    * 

The  YVillard  was  re-opened  recently  without 
preliminary  announcements  or  advertising. 

*  *     * 

Charlie  Kemp,  former  B.  &  K.  manager,  is 
manager   of  Harry  Balaban's  houses,  the 
Windsor  and  Dearborn. 

K  A  N  E. 


July  26,  19  3  0 


Mot  i  on    Picture    News 


65 


Chicago  Chain  Operators  Inaugurate 
Booking  Service;  Expect  Line-up  of  60 


Warners  Have 
Eyes  on  Many 
Chi  Theatres 


Sixteen  Essaness  Houses  Are 

Backbone  of  New  Combine; 

Offices  Leased 


Chicago — Warner  Bros,  are  continuing 
their  penetration  into  the  Chicago  and  ad- 
jacent theatre  field.  Negotiations  which, 
when  completed,  will  give  the  brothers  a 
total  of  between  fifty  and  sixty  houses  in 
this  area,  are  still  under  way.  Most  prom- 
inent in  the  dickering  are  a  score  of  theatres 
formerly  booked  by  Jimmy  Coston,  who  be- 
comes district  theatre  manager  here  for 
Warners  with  the  new  line-up.  Negotia- 
tions for  the  Schoenstadt  string  have  not 
been  entirely  abandoned,  either,  according 
to  report.  The  Symphony,  a  west  side  indie 
house,  is  also  reported  ready  to  pass  to 
Warner    ownership. 

The  deal  for  the  Elkhart  at  Elkhart,  Ind., 
was  closed  recently,  as  was  that  of  the 
Granada  at  Milwaukee.  Deals  are  also 
pending  for  other  houses  in  northern  Indi- 
ana and   southern   Wisconsin. 


Juvenile  Checker 
Players  in  Lobby 

Chicago — Publix-B.  &  K.  introduced  what 
has  proved  to  be  a  popular  lobby  act  here 
when  it  signed  two  18-year  old  checker  and 
chess  prodigies  to  play  all  comers  at  the 
Chicago  theatre  during  the  current  week. 

The  two  youths,  Sammy  Reshevsky  and 
Nathan  Rubin,  are  proteges  of  Julius  Ros- 
enwald,  the  Chicago  philanthropist.  They 
have  attracted  international  attention  by 
their  prowess  on  the  checkered  boards. 
They  play  ten  and  twelve  opponents  at  one 
time  and  also  engage  in  blindfold  games. 
This  is  the  first  time  a  lobby  act  of  this 
character  has  been  offered  in  a  Chicago 
theatre. 


Chicago — An  affiliation  of  Chicago  chain 
theatre  owners  was  completed  here  this 
week  for  the  purpose  of  operating  a  new 
booking  circuit.  Approximately  50  theatres 
are  represented  in  the  initial  membership 
and  others  are  expected  to  enter  the  line-up 
for  a  total  of  60  in  the  next  few  weeks. 

The  Essaness  string  of  16  will  be  the 
largest  single  group  in  the  buying  combine. 
Other  member  organizations  include  Siman- 
sky  &  Miller's  six;  V.  R.  Langdon's  three; 
Lou  Reinheimer's  three;  T.  V.  Lynch's 
three;  Tom  Murray's  tw7o,  and  the  Tivoli, 
Downers  Grove,  111.  (Floyd  Brockell),  and 
the  Iris  (Powers). 

Emil  Stern,  general  manager  of  Essaness, 
will  head  the  affiliated  buying  group.  Floyd 
Brockell,  Publix  Midwest  divisional  booker, 
and  Lou  Reinheimer  will  act  as  buyers. 

It  was  emphatically  stated  that  each  mem- 
ber group  will  retain  its  individual  identity 
and  independence,  and  that  the  affiliation 
implies  nothing  more  than  subscription  to 
the  buying  service. 

Publix  has  an  appreciable  interest  in  Es- 
saness Theatres  and,  likewise,  is  negotiat- 
ing for  purchase  of  the  three  Lynch  houses. 

Business  offices  of  the  new  booking  cir- 
cuit will  be  operated  in  connection  with 
the  Essaness  offices  in  the  Standard  Oil 
building,  where  additional  space  was  leased 
this  week. 


Who  Barred  Tom 
Thumb  Course — 
Publix  or  Church? 


Chicago — Publix  agreed  to  operate  the 
La  Grange  theatre  at  La  Grange,  111.,  about 
a  year  ago  on  the  condition  the  village 
authorize  Sunday  shows.  The  issue  was 
carried  by  a  narrow  margin  at  a  special 
election  but  the  indignant  "antis,"  in  an  ef- 
fort to  make  the  best  of  things,  insisted  on 
a  new  ordinance  which  specified  that  no 
other  form  of  amusement  could  be  operated 
within  the  village  limits  on  Sunday  nor 
could  any  form  of  amusement  be  operated 
for  profit  at  any  time  within  200  feet  of  a 
church  edifice.  (The  La  Grange  is  directly 
opposite  a  church.) 

Recently  the  village  issued  a  permit  to 
operators  of  a  Tom  Thumb  golf  course  to 
be  located  between  the  church  and  theatre. 
Work  was  suddenly  suspended  with  the 
course  about  half  completed.  Now  the 
churchmen  deny  they  invoked  the  200-foot 
ordinance  and  Publix  naively  asserts  it 
knows  "nothing  about  it." 


Chicago  Editor  Sells 

Story  to  Fox  for  $7,500 

The  deal  for  "Three  Girls  Lost,"  a  novel 
by  Bob  Andrews,  editor  of  the  Mid-Week 
magazine  section  of  the  Chicago  Daily 
News,  was  closed  this  week  for  a  considera- 
tion of  $7,500.  Andrews'  story,  which  ran 
serially  in  his  paper,  was  completed  in  three 
weeks,  the  first  installment  having  appeared 
in  print  before  the  novel  was  completed. 
Fox  opened  negotiations  for  purchase  of  the 
movie  rights  before  publication  of  the  final 
installment. 


"Blushing  Brides"  Second 
Holdover  for  Chi  Oriental 

"Our  Blushing  Brides"  (M-G-M),  which 
grossed  an  amazing  $60,600  (170%)  at  the 
Oriental  theatre  in  its  first  week,  was  held 
over  for  a  second  in  the  same  house.  This 
is  only  the  second  time  in  the  history  of 
the  house  that  the  one-week  policy  has  been 
forgotten  in  the  interests  of  an  exceptional 
picture  show.  Its  only  parallel  in  B.  &  K. 
Loop  houses  in  years  was  established  sev- 
eral weeks  ago  by  two  other  M-G-M  pic- 
tures— "Caught  Short"  and  "The  Divorcee." 
The  first,  after  a  week  at  the  Chicago  thea- 
tre, was  given  a  second  Loop  week  at  the 
Roosevelt;  while  the  latter  went  from  the 
Chicago  to  a  second  week  at  the  Oriental. 


SOME  OF  THE  SALES  BRAINS  IN  THE  WINDY  ClTlt 


Reading  left  to  right:  Neil  Agnew,  Paramount  mid-west  district  manager;  Cresson  Smith,  United  Artists'  western  sales  manager;  Clyde 
Eckhardt,  Fox  Chicago  manager;  Norman  Moray,  Warner  Chicago  manager;  Irving  Mandel,  manager  Security  Exchange;  Carl  Lesserman, 
First  National  Chicago  manager. 


66 


Motion    Picture    News 


J  uly  26,  1930 


=  THE 

Projectionists* 
Round  Table 

=====  By  John  F.  Rider  ===== 

(Continued  from  page  59; 

by  virtue  of  a  current  flow  of  one  ampere  per 
second  can  be  said  to  bear  a  power  rating  of 
one  watt.  Expressed  differently,  a  resistance 
of  one  ohm  of  such  structure  that  one  volt 
may  be  applied  to  it  and  a  current  of  one  am- 
pere can  flow  through  it  bears  the  power  rating 
of  one  watt.  The  expression  for  power  follows 
as; 

P  =  E  X  I  (22) 

and 

P  =  laR  (23) 

The  reason  for  the  12R  is  as  follows : 

The  electric  charge  Q  transported  from  one 
point  to  another  in  an  electric  circuit  by  a  cur- 
rent /  in  a  period  of  time  "t"  is  equal  to  the 
charge  transported  in  one  second  multiplied  by 
the  time  "t"  or 

Q  =  I  X  t  (24) 

Work  must  be  expended  in  the  transportation 
of  this  charge  between  two  points  having  a 
difference  of  potential  E,  and  energy  is  ex- 
pended as 

W  =  QE  (25) 

=  I  X  t  X  E 

However  according  to  Ohm's  law 

E    =  I  X  R 
hence      W  =  I  X  R  X  I  X  t  (26) 

and  W  =  PR  X  t  (27) 

W               PR  X  t 
Since      P     =  =  (28) 

P    =  PR  (29) 

Thus,  the  expression  watt  denotes  _  power 
consumption  and  power  rating.  Our  interest 
at  this  time  is  the  power  rating  of  resistances. 
Since  the  resistance  element  must  carry  a  cer- 
tain amount  of  current  at  a  certain  voltage,  it 
is  imperative  that  the  element  be  of  the  correct 
wattage  capacity.  The  wattage  value  of  a  re- 
sistance is  of  little  utility  without  the  resist- 
ance specification  and  the  two  are  always  allied 
with  each  other.  Every  specification  of  wat- 
tage is  usually  accompanied  by  a  specification 
of  resistance.  If  the  device  is  of  such  nature 
that  the  resistance  is  of  little  consequence,  the 
voltage  specification  replaces  the  resistance 
value,  because  knowledge  of  the  voltage  allows 
determination  of  the  maximum  permissible  cur- 
rent. Such  are  the  ratings  accompanying  sock- 
ets and  switches. 

Suppose  that  we  consider  a  resistance  of  1000 


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ohms  capable  of  passing  two  amperes.  Accord- 
ing to  the  formula  for  power,  the  wattage  rat- 
ing of  such  a  unit  would  be 

Watts  =  12R  =  22  X  1000  =  4000  watts 
and  since   1000  watts  =   1   kilowatt  the  above 
resistance    would   be    rated   at    four    kilowatts. 

Now  according  to  Ohm's  Law,  the  maximum 
voltage  which  may  be  applied  to  the  above  re- 
sistance to  limit  the  current  flow  to  a  maximum 
of  two  amperes   is 

E  =  IR  =  2  X  1000  =  2000  volts 
and  Watts  =  E  X  I  =  2000  X  2  =  4000  watts. 

Wattage  Designates  Flow 

Thus,  the  wattage  rating  designates  the  maxi- 
mum current  flow  through  the  entire  resistance. 
This  is  a  point  which  may  be  elaborated  upon. 
Suppose  that  we  have  a  resistance  of  1000 
ohms  as  aforementioned.  The  application  of  a 
voltage  of  2000  volts  will  cause  the  flow  of 
two  amperes,  entirely  within  the  electrical  rat- 
ing. If  we  maintain  the  voltage  constant  and 
reduce  the  value  of  that  resistance,  to  say,  500 
ohms,  the  entire  structure  is  changed.  The 
old  resistance  prior  to  the  change  was  rated  at 
4000  watts.  The  new  resistance  no  longer  bears 
that  rating.  Let  us  see  why.  The  current  flow 
will  now  be 

2000 

I  =  =  4  amperes 

500 

Watts  =  PR  =  42  X  500  =  16  X  500  =  8000 
watts. 

=  E  X  I  =  2000  X  4  =  8000  watts 
The  power  present  in  that  resistance  is  no 
longer  4000  watts ;  instead  it  has  doubled  and 
now  is  8000  watts.  If  the  resistance  was  of 
such  design  that  the  wire  or  the  conductor 
could  carry  two  amperes,  it  now  is  subjected 
to  a  current  of  four  amperes,  or  an  overload  of 
100  per  cent.  It  is  true  that  the  size  of  the 
conductor  governs  the  current  carrying  capa- 
city of  the  conductor,  but  the  wattage  rating 
applied  to  any  one  conductor  applies  to  the 
whole  and  not  to  a  part.  This  is  so  because 
reduction  of  the  value  of  resistance  increases 
the  current  flow  through  the  conductor  when 
the  voltage  originally  controlled  by  the  wattage 
rating  is  applied  to  part  of  the  resistance.  An 
illustration  of  this  state  was  the  foregoing 
example. 

Any  part  of  a  resistance  may  be  used  if  the 
flow  through  the  resistance  is  not  greater  than 
that  denoted  by  the  original  wattage  rating. 
Suppose  that  we  have  a  resistance  of  1000  ohms 
rated  at  10  watts.  What  is  the  maximum  cur- 
rent  flow   permissible   through  this   resistance? 

W  =  PR 
and  I  =  VW  +  R  (30) 

=  vio  4-  1000 
=  v.oi 

=  .1  ampere 
This  means  that  the  wire  is  of  such  design  and 
diameter  that  it  will  allow  the  passage  of  .1 
ampere  or  100  milliamperes  without  excessive 
heating.  This  is  then  true  of  any  part  of  that 
resistance,  whether  it  is  10  feet  of  that  re- 
sistance or  100  feet  of  that  resistance.     Let  us 


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continue.  Since  the  resistance  is  rated  at  1000 
ohms  and  .1  ampere  is  the  maximum  current, 
the  maximum  voltage  that  may  be  applied  to 
the  entire  resistance  of   1000  ohms  is 

E=  IR  =  .1  X  1000  =  100  volts 

Watts  =  E  X  I  =  100  X  .1  =  10  watts. 

We  stated  that  any  length  of  that  resistance 
because  of  the  design  of  the  wire  will  carry  .1 
ampere.  Suppose  that  the  wire  is  ot  such 
character  that  it  has  a  resistance  of  .1  ohm  per 
foot  and  we  cut  off  five  feet  of  the  wire.  This 
makes  a  total  resistance  of  .5  ohm  for  the  en- 
tire length  of  the  wire  to  be  used.  This  length 
will  carry  .1  ampere  but  its  wattage  rating  is 
no  longer  10  watts. 

What  is  the  wattage  rating?  How  much 
voltage  may  be  applied  to  this  resistance?  Since 
we  know  the  maximum  current  limit  and  we 
know  the  total  resistance,  we  can  determine  the 
wattage  rating. 

Watts  =  PR  =  .I2  X  .5 

=  .01  X  .5  =  .005  watt 
and  E  =  I  X  R 

=  .1  X  -5  =  .05  volt 
and  Watts  =  E  X  I  =  -05  X  .1  =  .005  watt. 

Important  in  Sound 

Perhaps  you  wonder  why  we  spend  so  much 
time  upon  the  wattage  rating  of  resistances. 
We  have  a  motive.  The  design  of  the  modern 
sound  system  is  such  that  many  parts  of  the 
circuit  employ  resistances  to  produce  a  voltage 
drop.  These  parts  are  vulnerable  and  because 
of  the  conditions  under  which  they  function  are 
liable  to  breakdown  more  rapidly  than  other 
parts  of  the  system.  As  it  happens  their  loca- 
tion is  usually  stragetic.  They  control  the  im- 
portant points  of  the  system  and  interruption  at 
one  of  these  resistances  invariably  results  in 
cessation  of  operation.  Correct  replacement  is 
important  if  frequent  repairs  are  to  be  avoided. 
Thorough  assimilation  of  the  power  rating  of 
resistances  and  the  methods  of  calculation  will 
lead  the  selection  of  replacement  parts  which 
will  minimize  service.  Then  again  comprehen- 
sion of  these  details  will  expedite  the  location 
of  trouble  and  the  possible  discovery  of  a  situa- 
tion where  the  unit  used  is  unsuited  for  the 
conditions  present  at  the  point  of  operation. 

The  wattage  rating  of  resistances  will  be  an 
item  of  import  when  we  reach  the  discussion 
of  methods  of  securing;  operating  potentials 
from  power  circuits.  The  design  of  the  power 
supply  system  which  operates  from  the  light- 
ing mains  and  is  not  of  the  motor  generator 
type  involves  the  resistance  and  the  selection 
of  all  resistances  in  these  devices  is  controlled 
by  the  power  rating.  One  cannot  choose  a 
resistance  for  placement  in  such  eliminators 
unless  the  power  rating  is  first  calculated  and 
is  found  suitable  for  insertion. 


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pares with  net  loss  of  $499,003.64  for  the 
preceding  quarter.  Regular  quarterly  divi- 
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record  Augr.  3. 


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New  York 


July  26, 1930 


Motion    Picture    News 


67 


MANAGERS' 
ROUND  TABLE  CLUB 

Charle  s  E .  Iewi  S 

QhaltmcuL  and  £c£itat. 
Of  cwdionai  Gfffociation.  cfcThotVmen.  CsS/leetisia- 

MOTION  PICTURE  NEWS 

CP&tif  QVeek  -^foi.  dH(utuat  Benefit  aru)  ^Pta&t&ff/ 


'r*    ->. 


^Conducted  By  An  Exhibitor  For  Exhibitors 


"Cleanliness" 

THERE  is  that  well-known 
expression  that  "Cleanliness 
Is  Next  to  Godliness,"  and 
its  application  to  show  business 
is  a  mighty  important  point  re- 
gardless of  whether  your  theatre 
is  located  in  the  heart  of  a  big 
city  or  on  the  side  street  of  a 
little  town. 

Theatre  managers  have  always 
been  looked  up  to  by  the  average 
person  everywhere  and  there  is 
nothing  that  will  kill  their  men- 
tal picture  quicker  than  an  indi- 
vidual who  is  not  dressed  neatly 
and  in  keeping  with  the. position 
he  occupies. 

We  have  known  managers 
whose  salary  was  so  small  that 
we  marvelled  at  their  ability  to 
make  both  ends  meet  and  yet 
they  always  present  a  fine  ap- 
pearance, both  in  their  manner 
of  dress  as  well  as  their  person. 
They  are  always  clean-shaven, 
hair  brushed  and  finger  nails 
perfect. 

And  then  again,  we  know  some 
who  are  earning  mighty  fine 
money  but  looked  like  ditch-dig- 
gers on  an  off  day.  Clothes  rare- 
ly pressed,  hair  unkempt  and  fin- 
gernails filthy. 

How  the  latter  could  possibly 
preach  neatness  and  cleanliness 
to  the  members  of  their  staffs  is 
a  riddle  that  would  be  hard  to 
solve,  nevertheless  they  seemed 
to  be  getting  by  with  the  numer- 
ous bosses  whose  duties  ought  to 


Table  of  Contents 

Parkes  Took  a  Theatre  Census 
Lovett  Uses  Good  Heralds 
"The  Showman's  Calendar" 
Oscar  Passes  Along  a  New  One 
Nellis  Displayed  Fine  Showmanship 
Louis  Lamm  Joins  Club 
"An   Exhibitor   in   Hollywood"  —  By 
"Chick"  Lewis 

Tucker  a  Corking  Merchandiser 
"Lost  and  Found" 

Costa  Had  a  "Cabaret  Night" 
Creamer's  Ads  Again! 
Jean  La  Roe  Plugs  Shorts 
Crowther  Chases  the  Heat 
Hendricks  Stages  a  Double  Wedding 
"Vacation  Time" — By  J.  J.  Dempsey 
Mulqueen  Displayed  Guns 
Glover  Has  Blackface  Warblers 
"Seventy-five  Degrees  Inside" 
Accorsini  Tied-Up  Traction  Company 
"Need  These  Tips?" 
Whyte  Pulled  a  Surprise 
Carroll  Gives  Away  Plane 
"Watch  Yourself" 
G.  P.  Banniza  Woke  Them  Up 
"Auto  Parking" 

Louis  Charninsky  of  Kansas  City 
Sherred  Now  Selling  Two 
Schmidt's  Knockout  Flash 
Wheeler's  Atmospheric  Lobbies 
"Rules— Rules— Rules" 
Levin  Cashes  In  on  a  Couple 
Egan  Receiving  Congratulations 
New  Members  !  ! 


include  watching  the  appearance 
of  the  house  manager  as  well  as 
the  way  the  theatre  is  being  run. 

There  is  little  difference,  both 
in  cost  and  trouble,  between  the 
two  types.  If  a  man  is  neat  at 
heart  it  is  second  nature  for  him 
to  make  a  fine  appearance  all  the 
time.  If  he  is  untidy  by  nature, 
he  will  find  it  difficult  to  look 
nice  regardless  of  how  much 
trouble  or  expense  he  goes  to. 

And  then  there  is  one  little 
point  that  gets  by  both  types  but 
which  ought  to  be  watched  bet- 
ter. That  is  the  famous  black 
cigar  they  keep  sticking  in  their 
faces  all  the  time  regardless  of 
whether  the  house  is  open  for 
business,  standing  in  front  or 
around  the  house  as  if  they  are 
in  their  private  offices. 

Not  that  we  ourselves  don't  in- 
dulge in  a  cigar  whenever  we  get 
a  chance;  but  when  we  are  talk- 
ing to  somebody  we  don't  slam  it 
in  our  faces  and  chew  it  to  bits. 

I  suppose  some  of  the  boys  are 
going  to  mutter,  "What  next  is 
this  guy  "Chick"  going  to  lecture 
us  on?"  But,  honestly  boys, 
these  little  chats  are  not  lectures. 
I  am  merely  trying  to  point  out 
things  here  and  there  that  per- 
haps, in  the  rush  of  your  many 
duties,  you  may  be  overlooking, 
but  will  some  day  cause  you 
plenty  of  grief. 

We  repeat  for  the  particular 
benefit  of  showmen;  "Cleanliness 
Is  Next  to  Godliness." 

"Chick" 


68 


Motion   Picture   News 


July  26,  1930 


MANACEKJ'  ROUND  TABLE  CLUB 


Parkes  Engineered 
A  Theatre  Census 
Gag    That    Clicked 


Winter  or  summer,  there's 
certainly  a  lot  of  year  round 
showmanship  displayed  in 
Hattiesburg,  Miss.,  by  A. 
Brown  Parkes,  manager  of  the 
Saenger  Theatre  and  since  this 
gag  was  used  in  connection 
with  a  Summer  Jubilee  it  just  fits  in  nice  with  our  "Helpful 
Summer  Suggestions"  crusade. 

A  theatre  census  was  undertaken  in  Hattiesburg  and  numer- 
ous surrounding  towns.  Ladies  called  at  each  house — get- 
ting the  names  and  addresses,  telephone  number  and  kind 
of  picture  preferred.  The  ladies  also  left  at  the  various  homes 
a  calendar  for  the  month  of  June  listing  the  titles  of  pictures 
to  be  shown  at  the  Saenger  during  that  particular  month. 
The  idea  of  the  calendar  was  to  place  it  near  the  telephone 
in  order  that  one  might  give  quick  information  about  the  pic- 
tures playing  at  the  theatre.  To  make  this  stunt  more  effective, 
the  theatre  would  call  ten  to  fifteen  numbers  and  ask  them. 
"Can  you  tell  me  what  is  playing  at  the  Saenger  Theatre  to- 
day?" If  their  answer  was  given  promptly,  they  were  then  in- 
formed  that   two   tickets   awaited   them   at   the   box-office. 

The  front  of  the  theatre  had  a  sign  five  feet  in  width  and 
90  feet  in  length — across  the  entire  front  of  the  marquee  with 
the  following  copy,  "SAENGER-PUBLIX  SUMMER  JUBI- 
LEE—THE ENTIRE  MONTH."  The  letters  on  the  sign  were 
painted  to  resemble  snow  and  ice  and  the  front  of  the  theatre 
was  decorated  with  signal  flags  of  various  colors  from  the  top 
of  the  theatre  down  to  the  marquee. 

By  the  time  Parkes  was  finished  tying  up  all  of  the  local 
dealers,  as  well  as  newspapers  and  other  mediums,  everyone 
in  Hattiesburg  knew  that  there  was  a  special  feature  at  the 
Saenger.  With  showmanship  such  as  this  going  on  around 
your  section  Brown,  we  hope  that  you  are  going  to  keep  us 
posted  so  that  we  can  let  the  rest  of  the  world  know  what  you 
are  doing.  And  incidentally,  we  find  that  we  haven't  a  photo 
of  you  in  our  files.  How  about  remedying  the  situation  by 
shooting  us  in  one  together  with  a  little  note  about  your  career? 


Heralds  That  Get 
Attention  Are  Used 
By  J.   Fred  Lovett 


As  he  himself  says  "I'd  like 
to  get  on  the  bandwagon"  we 
can  do  no  more  at  this  time 
than  to  extend  the  glad  hand 
to  J.  Fred  Lovett,  manager  of 
the  Royal  Theatre  in  Provi- 
dence and  help  him  up  on  the 
wagon.    We've  heard  lots  about  this  popular  showman. 

Having  some  of  his  work  on  hand  we  know  that  Lovett  is 
going  to  be  a  very  active  member  of  the  Club.  And  just  to 
give  you  an  idea  of  what  he  does  to  sell  his  shows  and  how  he 
cashes  in  on  news  angles  we'd  like  you  to  know  that  he  tied 
in  the  Sharkey-Schmeling  fracas  with  his  picture  and  managed 
to  draw  a  great  deal  of  publicity.  He  made  up  a  special  herald 
on  the  type  of  a  circus  flyer  that  carried  a  catchline  head  on 
"The  Fatal  Fourth  Round."  The  copy  on  the  herald  was  taken 
from  a  sportwriter's  column  in  a  New  York  daily.  The  copy 
tied  in  with  the  showing  of  the  fight  pictures  and  the  feature 
picture  at  the  theatre.  As  this  was  the  first  time  this  flash  had 
been  used  in  Providence  a  great  deal  of  attention  was  called 
to  the  film. 

Another  slant  that  he  used  was  to  print  up  a  number  of  cards 
as  an  advance  plug  on  "Puttin'  on  the  Ritz."  The  cards  carried 
copy  reading:  "Everybody  Loves  CLARA  BOW — Now  you 
have  a  chance  to  see  the  one  she  loves — HARRY  RICHMAN 
(Playdates,  etc.)."  At  first  glance  it  would  seem  as  though 
Clara  Bow  and  Harry  Richman  were  the  stars  in  the  film.  The 
stunt  proved  to  be  very  effective  as  a  medium  for  attracting 
attention  and  the  film  received  some  valuable  publicity.  These 
stunts  that  we  have  set  forth  are  just  a  sample  or  so  of  what 
Lovett  does  to  bring  them  in  and  we  believe  that  he  is  going 
to  keep  us  posted  on  his  work  so  that  we  can  pass  it  along  to 
his  fellow  members.  And  listen  Fred,  on  your  next  contribu- 
tion, include  your  photo  and  a  little  dope  about  yourself  so 
that  we  can  give  you  a  regular  introduction.  You  know  the 
rest  of  the  boys  in  the  Club  like  to  know  what  their  brother 
members  look  like.  And  we  are  sure  that  you  want  them  to 
know. 


It  Costs  You  Nothing 
to     Belong    to    the 

MANAGERS* 

ROUND    TARLE 

CEUR 


And  see  what  marvellous  benefits  you 
derive  from  this  organization! 


A  great  many  showmen  (we  know)  have  been 
just  on  the  verge  of  joining  the  Managers'  Round 
Table  Club,  but  have  neglected  to  do  so  largely 
through  oversight. 

We  suggest  that  YOU  get  full  information  about 
this  great  army  of  showmen  and  then  decide  once 
and  for  all  whether  you  want  to  join. 

The  mere  fact  that  so  many  live-wire  showmen 
already  belong  to  the  organization  —  that  they 
represent  the  cream  of  the  show-world  —  every 
branch  of  theatre  management — that  not  a  single 
one  was  induced  by  a  salesman  or  any  other  sort 
of  solicitation  other  than  through  the  actual  activi- 
ties of  the  Club  and  the  word-of-mouth  praise  that 
has  spread  from  one  end  of  the  world  to  the  other 
— but  joined  after  simply  reading  the  facts  about 
what  the  Club  does  for  its  members — all  these  are 
indications  that  it  is  worth  your  while  at  least  to 
get  these  facts  as  quickly  as  possible,  and  then  (if 
you  want  to)  join  and  get  the  benefits  that  such 
association  with  fellow  showmen  is  bound  to  bring. 

IT  HAS  ALMOST  REACHED  THE  POINT 
WHERE  IT  IS  NOT  A  QUESTION  OF  WHO 
BELONGS  TO  THE  CLUB— BUT,  WHO  DOESN'T 
BELONG  TO  IT! 


"All  For  One  And  One  For  All " 


July  26, 19  3  0 


Motion  Picture  News 


69 


MANACEItf  'ROUND  TAELt  CLUB 


Oscar  Passes  Along 
A  Good  Stunt  In 
The  Midget  Herald 


JOHN  GILBERT 
NORMA  SHEARER 

Oi  Romeo  ami  Juiirt 

HOLLYWOOD 
REVUE 

Metro-Go  Ui  wyn-  M  a 
Crcoim  U«v  < 


i  parth 


It  has  been  quite  some  time 
since  we  have  seen  this  gag 
pulled  and  if  we  remember 
rightly  we  used  it  in  one  of 
the  old  Mae  Murray  films,  way 
back,  to  describe  certain 
~  scenes  which  at  that  time  were 
supposed  to  be  magnificent.  Now  Earle  F.  Oscar,  manager  of 
the  Ritz  Theatre  in  Athens,  Alabama,  used  it  to  plug  his  show- 
ing of  "The  Hollywood  Revue,"  one  of  the  first  pictures  of 
his  newly  installed  sound  and  talking  policy. 

Though  the  cut  does  not  show  the  exact  size,  it  will  give  you 
a  pretty  fair  idea  of  what  the  gag  consisted  of.  On  ordi- 
nary colored  paper, 
Earle  imprinted  va- 
rious midget  mats 
plugging  the  stars 
and  highlights  of 
the  film.  These 
unique  circulars 
were  handed  out  at 
the  theatre  and  sent 
through  the  mail- 
ing list.  We  are 
unable  to  state  at 
this  time  whether 
Earle  inserted  a 
bunch  of  them  at 
once  or  sent  them 
out  one  at  a  time,  but  we  believe,  in  view  of  the  fact  that  it 
would  cut  down  postage,  he  sent  a  number  of  them  out  at  once. 
They  were  all  made  up  in  fine  style  and  carried  excellent  sell- 
ing copy.  As  he  supplied  the  printer  with  the  mats,  the  cost  of 
turning  them  out  was  small  and  we  believe  that  if  you   have 

been  looking  for 
something  new  in 
the  way  of  a  novel 
plug,  you  can  find 
the  answer  right  in 
this  gag  of  Earle's. 
Both  sides  of  the 
paper  were  used. 

The  photo  which 
we  are  showing  be- 
low is  the  display 
for  "Weary  River," 
that  he  turned  out 
some  time  ago  and 
a  recent  street  bal- 
lyhoo on  "Song  of 
the  West."  The  at- 
mospheric  front  for 
Weary  River  was  built  in  the  days  when  the  house  did  not 
have  sound,  but  we  are  showing  it  in  order  that  you  may  see 


I  PART  TWO) 
Joan    Crawford      singing 
crooning  melody.  . 


William  Haines  and  Owen  Lee 
in  one  cf  the  famous  Haines' 
"gags"  Ts  which  Karl  Dane  and 
George  K.  Arthur  lend  a  few 
deft  touches. 


Conrad  Nagel  singing  "You 
Were  Jtfeant  For  Me"  to  Anita 
Page 

(Continued) 


OLIVER 

HARDY 

in  MrfroColdwvn-Maver'i 

HOLLYWOOD 
REVUE 


CONRAD 

NACEL  ,i.j 

ANITA 

PACE 

in  Mrtn>CoUu/>n-M<,,#r7 

HOLLYWOOD 
REVUE 

25  STARS-CHORUS  OF  20* 


Earle's  continuous  activity.  As  this  was  the  first  time  so  novel 
a  front  had  been  seen  in  Athens,  it  was  the  subject  for  much 
comment.  We  need  not  say  much  about  the  street  ballyhoo  he 
used  for  "Song  of  the  West,"  as  it  happens  to  be  the  same  one 
that  G.  P.  Banniza  used  and  we  spoke  then  of  its  pulling  power ; 
but  we  do  want  you  to  know  that  no  one  but  Earle  himself  is 
standing  alongside  the  horse,  so  if  you'll  take  a  close  look  you 
can  see  what  this  active  showman  looks  like. 

We  could  go  on  for  a  page  or  so  and  tell  you  about  the  other 
little  stunts  that  he  pulls,  all  of  them  box-office  builders,  but 
since  you,  too,  have  used  them  at  some  time  or  another,  and 
space  at  the  present  time  is  limited,  we'll  have  to  hold  off  until 
we  hear  from  Earle  again  and  then  we  feel  that  we  will  have 
one  or  two  more  valuable  suggestions  to  pass  along. 


"The  Showman's 
Calendar  " 

AN  EXCLUSIVE  CLUB  FEATURE 


Check  up  on  these  dates  each  week  and  see  how 
you  can  turn  them  into  "money  dates"  for  your 
theatre. 

JULY 

July  27th  Dr.    Barbosa's    Birthday    (Porto 

Rico). 
July  27th  Wireless  between  Japan  and 

United  States— 1915 
July  31st  Lafayette  arrives  from  France — 

1777 

Now  is  the  time  to  start  working  on  your  cam- 
paigns to  combat  the  "dog  days." 

AUGUST 

Aug.  1st  Beginning  of  World  War — 1914. 

Colorado  Day  (Colorado). 

Aug.  2nd  President  Harding's  Death— 1923. 

Birthday    of    Queen    Mother 
(D.  E.  I.). 

Aug.  4th  Civic  Holiday. 

King's  Birthday  (S.W.  Africa). 

Aug.  11th  Fulton's  First  Vovage  in  America 

—1807. 

Aug.  13th  Occupation  Day  (Philippines). 

Aug.  15th      ,      Panama  Canal  Opened  (1914). 

Aug.  16th  Bennington  Battle  Day  (Ver- 

mont). 

Aug.  17th  First  Atlantic  Cable  Message 

(1858). 
Discovery  Day  (Yukon  Territory). 

Aug.  18th  Virginia  Dare's  Birthday. 

Aug.  23rd  First  Steamer  to  Cross  Atlantic 

Launched  (1818). 

Aug.  31st  Birthday  of  Queen  Wilhelmina 

(D.  E.  I.). 

Can  you  tie  any  of  the  above  events  into  your 
theatre's  activities? 

And  don't  overlook  the  many  local  events  that 
are  constantly  turning  up  right  in  your  own  town, 
county  or  state. 

Keep  an  eye  on  "The  Showman's 
Calendar"  for   an   advance   tip   on 
Suture  holidays  and  events. 


70 


Motion   Picture    N  ew  s 


July  26,  193  0 


MANAGE  Itf'  HOUND  TABLE  CLUE 


HOLLYWOOD  FLASHES 

In  the  second  installment  of  his  tale  of  the 
Hollywood  Hills,  "An  Exhibitor  in  Hollywood," 
"Chick"  Lewis,  Chairman  and  Editor  of  the  Man- 
agers' Round  Table  Club,  takes  you  on  a  trip 
through  the  studios,  in  which  he  describes  the 
shooting  on  the  various  lots  as  well  as  introducing 
you  to  a  number  of  film  executives.  Follow  this 
interesting  series  from  week  to  week  on  the  Club 
pages  and  get  an  eyeful  of  information  from  an 
exhibitor's  viewpoint. 


Nellis  Displayed 
Fine  Showmanship 
For    Latest    Work 


BROTHERS 

^C         Br>rS       ■ 

^n» 

..  J 

s  ii* 

K| 

7 

I 

BHHIHHH^flHl 

Lining  up  his  house  for 
some  publicity  that  would 
prove  of  inestimable  value  was 
done  by  R.  L.  Nellis,  manager 
of  the  Von  Ritz  Theatre  in 
Bedford,  Indiana,  recently, 
when  he  arranged  to  have  a 
Hindu  fakir  give  an  exhibition  in  the  town. 

The  campaign,  as  we  understand,  was  laid  out  by  Mr.  Von- 
derschmitt,  owner  of  the  house,  and  Nellis.  The  fakir  was 
escorted  about  the  town  and  he  performed  many  feats  of  magic 
or  whatever  it  is  that  fakirs  do.    But  what  we  want  to  point 

out  in  this  story  is  the  ace 
way  that  Nellis  kept  his 
house  before  the  public. 
Blindfolded,  the  Hindu 
drove  about  town  in  a  car 
and  it  is  interesting  to  note 
that  the  dealer  who  sup- 
plied the  car  was  prevailed 
upon  to  place  an  ad  in  the 
paper  plugging  the  attrac- 
tion. The  same  method  was 
used  at  the  filling  station, 
where  the  fakir  stopped  for  gas.  The  theatre's  ballyhoo  truck 
was  always  in  evidence. 

As  he  wanted  to  tie  the  attraction  in  with  his  merchandising 
of  "Ladies  of  Leisure,"  Nellis  arranged  that  the  ace  stunt  which 
the  fakir  featured  be  climaxed  at  the  Von  Ritz  Theatre.  The 
fakir  claimed  to  be  endowed  with  the  ability  to  throw  himself 
into  a  trance,  be  buried  under  six  feet  of  earth  and  then  shake 
the  dust  from  his  feet  and  appear  perfectly  normal.   He  did  it. 

By  looking  closely  at  the  photos  we  are  showing  you  will 
see  the  interest  that  the  residents  of  the  town  took  in  the  pro- 
ceedings. They  followed  every  move  the  man  made  with  in- 
terest. No  matter  where  he  went  there  would  always  be  a  crowd 
around.  And  right  alongside  the  crowd  one  would  find  the 
street  ballyhoo  for  the  Von  Ritz.  You'll  even  notice  the  truck 
at  the  "grave."  The  local  newspapers  gave  the  stunt  a  big 
play  and  the  front  pages  carried  stories  on  it  for  a  week.  Every 
one  of  the  stories  mentioned  that  when  the  fakir  was  "ex- 
humed" the  coffin  would  be  transported  through  the  streets 
to  the  front  of  the  theatre  where  it  would  be  opened.  In  this 
manner  Nellis  received  some  publicity  of  institutional  value  as 
well  as  for  his  current  shows. 

The  photo  will  give  you  an  idea  of  the  crowd  that  jammed  the 


front  of  the  theatre  when  the  "coffin"  was  opened.  The  stunc 
went  over  great  and  the  box-office  receipts  at  the  Von  Ritz 
for  the  following  weeks  proved  the  strength  of  Vonder- 
schmidtt's  and  Nellis'  showmanship. 


And,  by  the  way,  another  angle  that  helps  business  and  good- 
will a  lot  is  the  special  benefit  performances  that  the  theatre 
features  a  great  deal.  Every  organization  in  the  town  is  invited 
to  arrange  for  a  benefit  show  at  any  time  of  the  year,  and  from 
the  number  of  firms,  schools,  clubs,  and  other  organizations 
that  take  advantage  of  it,  we  draw  the  conclusion  that  it  is  also 
a  great  publicity  help  to  Nellis,  due  to  the  fact  that  the  organ- 
ization running  the  benefit  would  most  always  distribute  special 
heralds  around  the  town,  which  gave  Nellis  a  break  on  the 
theatre  and  the  attraction. 

We  have  shown  many  examples  of  "R.  L.'s"  work  in  the  past 
and  we  know  that  the  future  will  also  be  productive  of  many 
new  showman  slants.  Let's  hear  some  more  from  you,  "R.  L.," 
so  that  we  can  tell  what  else  you  are  doing  to  put  your  house 
over. 


LouisLamniFollows 
Brother's  Example 
And  Joins  The  Club 


Following  closely  in  his 
brother's  footsteps,  Louis 
Lamm,  manager  of  the  Mirth 
Theatre  in  Milwaukee,  Wis- 
consin, hastens  to  send  in  his 
application  for  membership  in 
the  Round  Table  Club;  and 
from  the  interest  he  is  showing  it  seems  that  he  is  going  to 
give  his  brother  Julius,  who  manages  the  Fox  Theatre  in  She- 
boygan, a  run  for  his  money,  to  see  who  can  be  most  active  in 
the  club. 

As  his  first  contribution,  Lamm  gives  us  a  copy  of  his  house 
organ  and  we  notice  that  he  keeps  his  program  cost  low  by 
selling  space  to  the  local  merchants.  From  the  number  of 
merchants  listed  in  it,  we  believe  that  it  must  have  tremendous 
pulling  power  and  be  read  by  every  one  entering  the  theatre. 
The  programs  are  printed  in  black  and  white  on  good  stock 
paper. 

His  years  in  the  show  game  have  fitted  Lamm  to  turn  out 
some  good  work.  He  formerly  managed  the  Roosevelt  Theatre 
in  Kenosha  and  prior  to  that  operated  his  own  house  in  Chicago 
for  a  number  of  years.  We  are  glad  to  welcome  this  showman 
into  o.ur  organization  and  we  hope  that  he  will  prove  very 
active. 


R.  MASON  HALL  Says: 

"/  have  just  received  the  NEWS  and  am  in  a  hurry  to  find  the  shade  of  a 
mountain  spruce  and  read  the  contents.  I  enjoy  every  page,  but  especially  find 
the  articles  from  the  CLUB  pages  both  interesting  and  helpful." 

Manager 
Lyric   Theatre, 
Norton,  Va» 


July  2  6,.  19  3  0 


Motion    Picture    News 


71 


MANAGE  if  ROUND  TABLE  CLUE 


AN  EXHIBITOR  IN  HOLL  YWOOD 


Catching  a  Preview 

Continuing  where  I  left  off  in  last  week's 
issue,  we  motored  down  to  San  Bernardino 
(just  a  mere  80  miles  or  so)  to  catch  a  pre- 
view of  Buster  Keaton's  latest,  "Forward 
March"  and  seeing  this  picture  just  a  night 
after  "Hell's  Angels"  gave  us  quite  a  kick. 
In  one  the  war  is  a  hell  of  a  serious  busi- 
ness and  in  the  other  it's  a  riot.  (After  the 
cutting  and  editing  room  crews  get  finished 
this  ought  to  be  a  darned  good  audience 
picture.) 

The  preview  was  held  in  the  Fox  The- 
atre, and  although  we  were  anxious  to  say 
hello  to  Charlie  Wuerz,  he  was  gone  before 
we  were  able  to  look  for  him.  However, 
we'll  be  getting  back  to  that  town  before 
we  head  north  again. 

And  what  a  house.  Typical  of  all  the  Fox 
West  Coast  houses,  it  is  kept  in  tip-top 
condition  from  front  to  back.  Everything 
and  everybody  formed  a  background  of 
perfect  theatre  operation.  The  more  I  see 
of  the  Franklin  nouses  the  less  I  think  of 
some  of  the  "dumps"  back  east.  But  anyway 
the  point  I  wanted  to  stress  about  this  the- 
atre is  the  clever  arrangement  of  a  mini- 
ature golf  course  in  the  entrance  facade 
Despite  numerous  steps,  Charlie  rigged  up 
a  clever  contraption  and  the  steps  really 
make  it  all  the  more  sporty. 

Lots  of  showmen  the  country  over  would 
do  well  to  write  Charlie  and  ask  him  where 
he  had  the  various  parts  of  the  course  built. 
Possibly  it  is  a  home-made  affair;  even  that 
is  not  impossible.  But,  nevertheless,  if  you 
have  a  spot  somewhere  in  or  outside  of 
your  theatre,  why  not  fix  yourself  up  a  lit- 
tle golf  course  and  meet  the  competition 
from  that  source  right  in  your  own  back 
yard? 

The  Stars  Meet  Here 

After  returning  from  the  preview,  we 
"snook'''  into  the  "Brown  Derby,"  a  well- 
known  hangout  for  the  stars  (so  help  me 
Hannah)  and  before  we  were  through  the 
front  door  we  spotted  Junior  Laemmle  look- 
ing for  his  name  in  one  of  the  dailies.  We 
can  remember  when  we  led  Junior  around 
by  the  hand  in  the  dim  and  distant  past. 
That  was  in  the  days  of  the  IMP  and  later 
the  Jungle  Film  Co.,  when  yours  truly  was 
helping  make  a  state-right  proposition  out 
of  "Paul  Rainey's  African  Hunt"  (Joe  Engle 
please  note).  But  why  go  into  old  history 
when  so  many  modern  things  are  happening 
all    the   time? 

Next  morning  we  devoted  to  answering 
some  of  the  mail  that  had  accumulated  along 
the  line  on  our  way  out.  We  hope  the  delay 
was  not  held  against  us.  After  all,  boys, 
I'm  out  for  a  good  time  and  writing  letters 
rarely  ever  comej  under  that  heading.  Oak? 

Hold   Everything  for  Whitbeck 

Hopped  down  before  noon  to  see  the  one 
and  only  Frank  Whitbeck.  Sort  of  bearded 
the  lion  (no  lie  either)  in  his  den,  but  just 
the  same  we  want  to  tell  the  world,  cock- 
eyed or  otherwise,  that  if  there  ever  was  a 
duplicate  of  Frank  Whitbeck  he  never 
pushed  his  nose  above  water.  Far  be  it  from 
me  to  get  all  excited  and  rave  over  any- 
body, particularly  a  cuss  who  can't  talk  five 
words  without  using  the  choicest  sort  of 
profanity,  but  this  son-of-a-gun  makes  you 
like    him    even    when    he's    swearing    like    a 


trouper.  And  talk  about  work — wow — this 
bird's  an  oogle-eyed  wonder.  How  he  ever 
accomplishes  everything  will  forever  remain 
a  mystery  to  the  outside  world,  but  not  to 
me,  'cause  Frank  spilled  the  beans.  No,  I'm 
not  going  to  tell  you  the  formula,  but  I'll 
remember    it    for    future    use. 

Of  course  it  was  only  natural  that  we 
should  make  the  acquaintance  of  Eddy 
Eckles  and  lots  of  the  other  boys  in  Frank's 
office,  and  ditto  Les  Fountain,  district  man- 
ager of  the  San  Diego  sector.  Great  layout 
they  have  at  the  West  Coast  office  and  no 
small  part  of  it  is  under  Whitbeck's  super- 
vision, including  art  departments,  etc.  No 
wonder   they   function   so   well. 

Meeting  Jack  Bachmann 

After  some  lunch  with  them  and  the  short, 
but  nevertheless  educational  visit,  I  had  to 
pull  out  to  keep  an  appointment  with  Jack 
Bachmann,  Associate  Producer  at  the  Para- 
mount Studios.  Seems  to  me  that  all  the 
"real"  big  shots  out  here  are  the  one  who 
make  the  least  amount  of  noise  and  Bach- 
mann is  one  regular  as  far  as  I  am  con- 
cerned. Had  a  mighty  pleasant  visit  and  was 
invited  to  spend  a  day  at  the  lot  next  week. 
Then  stopped  off  in  the  studio  publicity  office 
to  make  the  acquaintance  of  Arch  Reeves 
and  again  I  must  take  my  hat  off  to  a  real 
regular.  We  chatted  about  many  things,  not 
forgetting  Russell  Holman,  the  advertising 
head  back  at  the  Paramount  Home  Office. 
This  studio  is  certainly  a  beauty  in  many  re- 
spects and  the  layout  is  typical  of  the  entire 
outfit.  I'm  going  to  enjoy  the  Paramount 
studio  and  everyone  in  it.  Caugh  a  glimpse 
of  none  other  than  comical  Harry  Green  all 
made  up  as  a  tough  guy  and  whooping  it 
up    in    "The    Spoilers." 

Decided  to  make  this  evening  a  rest  prop- 
osition and  since  Whitbeck  promised  to 
stop  in  after  dinner,  we  hung  around  like 
an  extra  looking  for  a  job.  Did  he  show 
up?  Like  hell  he  did!  We're  wondering  what 
the  alibi  will  be — bet  it's  a  good  one. 

Warner  Theatre  Chiefs 

Up  this  morning  bright  and  early  and 
then  off  to  see  Moe  Silver,  chief  of  the 
Warner  West  Coast  Theatre.  Doggoned  fine 
chap,  this  Moe,  and  he  was  one  of  the  most 
interesting  chaps  we  have  talked  with  since 
we  arrived  out  here  on  the  coast.  He  has 
the  theatre  situation  doped  out  about  right, 
according  to  what  we  have  had  a  chance 
to  observe.  Warner's  houses  should  prosper 
under  Silver's  direction  without  a  doubt. 
Then  along  came  Max  Shagrin,  district 
manager  for  Hollywood  Warner  "  houses. 
Max  comes  from  the  middle  west  and  seems 
to  be  mighty  happy  out  here.  A  keen  show- 
man with  a  sense  of  show  values  and  an 
unusual  background  to  fit  him  for  the  im- 
portant post  he  occupies.  We'll  be  telling 
you  more  about  him  before  we  leave  Holly- 
wood. 

After  these  brief  visits  of  getting  acquaint- 
ed we  headed  for  Universal  City  where  we 
first  had  lunch;  and  who  did  we  bump  into 
but  an  old  friend,  Harry  Caulfield.  Our 
recollection  of  Harry  goes  way  back  to 
the  old  days  of  the  Motion  Picture  Dis- 
tributing and  Sales  Company  down  at  111 
East  14th  Street  in  New  York  and  when 
we  say  "goes  back,"  we  mean  many  years. 
Let's  see,  if  our  memory  serves  us  right  it 
was  about   1910  or  1911.   How'n   that  for  a 


long  stretch  of  years;  almost  makes  me  feel 
like  an  old  man,  but  believe  it  or  not  it's 
not  that  long  ago. 

Also  caught  a  glimpse  of  "Hoot"  Gibson 
chatting  with  Director  Edward  Laemmle. 
However,  the  flying  trip  to  Universal  City 
found  nobody  around  that  we  ■  came  _  to 
see  so  we  called  it  off  and  stopped  at  First 
National's  Studio  in  Burbank  with  the  same 
success;  but  these  stops  are  scheduled  for 
early  next  week  so  we  will  then  make  sure 
that  the  boys  we  want  to  meet  are  appraised 
that  we  are  coming. 

Warner  Studio  Is  Busy 

Dropped  off  at  Warner's  to  say  hello  to 
George  Thomas,  studio  publicity  chief,  and 
here  again  we  spent  a  mighty  pleasant  time 
talking  about  things  in  general.  Before  leav- 
ing we  stuck  our  heads  into  several  of  the 
stages  to  see  what  was  going  on.  Results: 
Hobart  Bosworth  on  a  ship  set,  Mary  Astor 
on  a  dining-room  set,  James  Hall  and  Lew- 
Cody  doing  a  close-up.  Then,  while  trying 
to  sneak  into  Bill  Koenig's  office  to  meet 
this  erstwhile  theatre  man,  we  spotted  Joe 
E.  Brown  all  dolled  up  like  nobody's  busi- 
ness. This  man  Koenig's  office  can  teach  the 
circuit  crowd  back  east  cards  and  spades. 
From  all  indications  you  can't  sneeze  out 
of  turn  without  an  O.  K.  from  his  office. 
And  surprising  as  it  may  seem,  the  rule  is 
carried  out  to  the  letter.  Everything  per- 
taining to  studio  activities  must  pass 
through  Koenig  and  his  efficient  crew  before 
it  is  permitted. 

But  talking  about  studios  reminds  me  that 
if  you  are  a  lover  of  mystery  and  detective 
stories  you  will  get  your  fill  just  going  <he 
rounds.  All  sorts  of  mysterious  doors,  auto- 
matic door-openers  that  work  only  on  a 
given  signal,  cops,  special  cops,  or  what 
have  you.  And  out  in  First  National,  we 
are  rather  afraid,  we  will  have  to  get  an 
O.  K.  from  Will  Hays  if  we  ever  expect 
to  get  by  the  inner  guards.  And  this  is  not 
jest;  after  you  pass  through  the  administra- 
tion building,  which  in  most  cases  gets  you 
onto  the  lot,  you  find  a  fence  and  gate  where 
you  must  pass  a  cop  whose  job  apparently 
hangs  in  the  balance.  However,  we  hope  to 
get  in  despite  all  of  the  gates,  fences  and 
cops.  Who  can  tell? 

Previews  and  Reviewers 

Another  preview  last  night  at  Warner's 
Forum  Theatre,  a  gorgeous  atmospheric 
sort  of  theatre  which  reminds  us  of  the 
house  in  the  colored  section  of  Chicago.  The 
picture  was  George  Arliss  in  "Old  English" 
and  it  is — but  wait,  we  are  not  here  to  re- 
view pictures  so  we'll  leave  that  for  Walter 
Greene,  who  covered  the  preview,  and  in- 
cidentally boys,  your  respect  for  the  preview- 
ing service  of  Motion  Picture  News  would 
go  up  a  thousand  per  cent  if  you  but  knew 
the  trouble  and  expense  they  go  to  in  order 
that  this  service  should  be  a  valuable  one  for 
the  readers  of  this  publication.  Distance 
means  nothing,  as  even  in  the  short  time 
I've  been  out  here  our  reviewers  have 
jumped  to  San  Diego,  San  Bernardino  and 
even  as  far  as  Fresno  to  catch  studio  pre- 
views. Just  imagine  what  this  service  must 
mean  to  those  showmen  who  need  to  know 
as  far  in  advance  as  possible  something, 
about  their  coming  pictures. 

Well,  this  ends  our  second  dispatch  about 
"An  Exhibitor  in  Hollywood." 


/z 


Motion    P  i  c  t  u  re    News 


July  26 ,  193  0 


■  MANACfRr  KCIJND  TABLE  CLUB 


LOST  AND  FOUND  ! ! ! 


Send  Us  the  Blank  —  We'll  1 
Do     the     Rest     for     You!  J 


MANAGERS'  ROUND  TABLE  CLUB, 
729  Seventh  Avenue, 
New  York  City. 

I  would  like  to  learn  the  whereabouts  of 

His  last  known  address  was 

City     State 

He  was  last  employed  by 

I  last  corresponded  with  him  on   (date) 

Remarks  (Include  here  any  other  information  that  will  guide 
us  in  helping  you  locate  this  party.) 


SIGNED 
ADDRESS 
CITY 


STATE 


His  Merchandising 
Has  Made  Tucker 
One  Of  City's  Best 


You    can   always   tell    when 
Stewart   Tucker,    manager    of 
the    Byrd    Theatre    in    Rich- 
mond,  Va.,  has  engineered  a 
campaign   in   the   city   for   al- 
most   every    store    window    is 
plugging    his    attractions.     As 
an  example  take  the  time  he  played  "Show  Girl  in  Hollywood." 
He  arranged  with  every  sporting  goods  and  department  store 
in  town  to  tie-up  with  him  and  plug  the  star  of  his  film  wear- 
ing a   bathing  suit.     Several   tie-ups  were   made  with   jewelry 
stores  and  music  stores.    He  also  contacted  a  special  tie-up  with 
an   exclusive   women's   wearing   apparel 
store  to  feature  a  special  Alice  White 
frock.     Almost  every  window  of  value 
in    the    city    plugged    the    show    at    the 
Byrd,  and  you  can  bank  on  it  that  he 
certainly    sold    the    picture.      The    same 
plan  was  followed  out  on  his  merchan- 
dising of  "Journey's   End." 

In  addition  to  securing  windows,  spe- 
cial tie-ups,  etc.,  for  the  film,  he  per- 
suaded the  RCA  corporation  to  send 
him  a  portable  sound  outfit  which  was 
placed  on  display  in  the  window  of  the 
largest  department  store.  As  this  was 
the  first  time  a  stunt  of  this  sort  had 
been  seen  in  Richmond  the  interest  it  created  was  tremendous 


and  since  Stewart  was  alert  enough  to  put  in  plenty  of  selling 
copy  on  "Journey's  End,"  the  picture  came  in  for  a  valuable 
plug.  Through  a  tie-up  with  the  Postal  Telegraph  company, 
he  was  enabled  to  have  the  messengers  put  signs  on  their 
bicycles,  and  in  addition  secured  displays  in  the  company's 
windows.  The  Yellow  Cabs  were  pressed  into  service  and 
Stewart  placed  carboard  strips  on  the  car  car  bumpers  which 
read,  "Let  us  take  you  to  see  'Journey's  End'  at  the  Byrd." 


Along  with  this  story  we  are  showing  a  few  photos  of  the 
Fashion  and  Flower  show  (with  local  talent  as  fashion  models) 
that  Stewart  pulled  not  so  long  ago.  This  was  on  one  of  the 
most  complete  campaigns  he  ever  engineered  and  the  people 
who  jammed  the  theatre  from  morning  till  night  more  than 
proved  his  worth  to  the  title  of  showman.  The  other  photo 
shows  a  common  scene  at  the  Byrd.  A  crowd  of  people  lined 
up  at  the  opening  of  the  theatre.  And  when  they  do  that  so 
early  in  the  day,  is  it  any  wonder  that  Stewart  is  always  wear- 
ing out  the  "Standing  Room  Only"  sign  and  reporting  record 
breaking  weeks  very  often? 

As  we  number  him  as  one  of  our  very  active  members,  we  are 
sure  that  we  will  have  lots  more  accounts  of  his  work  to  pass 
along  for  your  perusal  and  use.  So  keep  your  eye  on  the  Club 
pages  and  learn  what  else  this  showman  is  doing  to  keep  them 
coming  up  to  his  box-office. 


Frank  Costa  Had 
A  "Cabaret  Night" 
Added    Attraction 


To  keep  his  box  office  hum- 
ming in  the  town  of  Ridge- 
town,  N.  J.,  Frank  Costa,  man- 
ager of  the  Playhouse  Thea- 
tre, one  of  "Skip"  Weshner's 
houses,  pulled  a  "Cabaret 
Night"  that  proved  a  howling 
success.    Just  read  the  following  and  satisfy  yourself. 

As  his  first  move,  he  promoted  a  local  orchestra  called  the 
Paroquet  Club  Orchestra,  lie  then  went  after  the  best  local 
dancing  school  and  persuaded  the  teacher  to  turn  over  her 
entire  group  of  dancers  to  him.  They  were  more  than  glad  to 
tie  up  since  the  publicity  would  prove  of  mutual  benefit  to 
theatre  and  school. 

Costa  then  called  up  a  few  of  his  vaudeville  friends  and  the 
hoofers  expressed  a  willingness  to  break  in  a  couple  of  new 
steps  as  a  personal  favor.  With  all  this  talent  on  hand  he  was 
enabled  to  turn  out  a  show  the  equal  of  anything  that  the  big 
houses  were  offering  at  advanced  rates,  and  this  was  further 
aided  by  the  fact  that  there  was  local  talent  in  the  revue.  The 
newspapers  picked  up  the  local  talent  and  gave  them  a  big  plug 
in  their  columns,  with  the  theatre  coming  in  for  plenty  of 
publicity  from  this  angle. 

As  we  stated  before,  the  whole  affair  went  over  with  a  bang 
and  from  the  comments  Costa  heard  as  the  audience  left  the 
theatre  at  the  conclusion  of  the  performance,  he  knew  that  his 
move  had  been  a  showmanlike  one.  W'c  would  like  to  hear  more 
about  what  this  showman  is  doing  and  we  hope  he  will  keep  us 
posted  on  his  work.  How  about  it.  Frank?  And  while  you're 
about  it  why  not  shoot  us  in  a  photo  and  some  dope  about 
yourself? 


July  26, 19  3  0 


Motion   Picture   News 


73 


MANAGE!?!'  KOUND  TABLE  CfcUB 


Levin  Makes  Use  Of 
Fellow -Member's 
Ideas    In   Africa 


EMPIRE,    B?.,AKPAN. 

FRIDAY  and  SATURDAY.  May  30  &  31. 
Saturoay  Matinee  at  2.45. 

PARENT^'"'- 

UVES1 

NO    1      AFRICAN     MIRROR 


2    HOOT   GIBSON    IN 

TH£     HE^O    ON     HORSEBACK. 


Making  use  of  A.  D.  Res- 
nick's  gag  which  appeared  on 
the  back  of  one  of  his  house 
organs,  D.  Levin,  manager  of 
the  Empire  Theatre  in  Brak- 
pan,  South  Africa,  was  en- 
==  abled  to  make  up  an  excellent 
herald  that  carried  a  personal  appeal. 

When  he  found  that  he  had  a  show  which  would  appeal  to 
the  children  especially,  he  made  up  the  herald  we  are  repro- 
ducing here.  As  you  will  note,  it  carried  in  it  all  of  the  pictures 
to  be  shown  on  the  special  Saturday  matinee.  We  want  also 
to   point   out   the   way   he   reached   the   children    through    the 

parents  by  the  heading:  "Par- 
ents, send  your  children  to  see 
this  show,"  etc.  This  move 
proved  to  be  one  of  the  best 
that  could  be  made  in  connec- 
tion with  his  merchandising  to 
reach  the  children  and  the  vast 
amount  of  kids  who  appeared 
at  the  special  show  more 
than  bore  out  the  selling  power 
of  the  copy. 

Being  located  in   a  town  of 
ten    thousand    persons,     Levin 
feels  that  he  can  pull  some  good 
stunts    down    there.     And,    he 
tells  us,   that  at   times   he  has. 
But     unfortunately     he     meets 
with  opposition  from  the  local 
police    and    civic    heads ;     and 
then,  to  top  it  all  off,  there  are 
times    when   not    even   twenty- 
five  people  can  be  found  on  the 
streets,  due,  of  course,  to  the  heat.    "Still,"  he  remarks  philo- 
sophically, "we  manage  to  pull  some  gags  that  bring  them  in, 
just  the  same." 

One  of  his  best  mediums  is  the  direct  mailing  list.  And,  more 
than  anything  else,  this  helps  him  put  his  pictures  across.  His 
trailers  are  also  a  valuable  medium,  as  is  his  house  organ,  which 
is  a  sort  of  condensed  amusement  and  advertising  guide.  His 
only  newspaper  medium  is  a  sheet  that  is  published  weekly. 
We  are  very  glad  to  note  that  he  manages  to  do  as  well  as  he 
does,  considering  local  conditions,  and  we  hope  that  he  is  go- 
ing to  keep  us  posted  on  his  future  work  because  we  know  the 
rest  of  the  Club,  too,  are  mightily  interested  in  knowing  what 
he  does. 


KADI  OANE  ana     ¥2 
~f    GKmGEftAQTWUR* 

I.DER-EoiSOD 


*EXT    WEEKS    ATTRACTIONS 


RALSTON     \H    SAWDUST    PARADISE 


GEORGE    SICNEV 


OF  a   Nation 


Egan  Is  Receiving 
Congratulations; 
Read  This  And  See 


According  to  Dave  Borland, 
Pete  Egan  had  his  hand  all 
tied  up  not  so  long  ago,  as  a 
result  of  receiving  so  many 
congratulations  on  the  arrival 
of  a  new  addition  to  the  fam- 
==^=^=^=  Hy.  Pete's  latest  to  feed  is  a 
girl  and  from  what  Dave  tells  us,  she's  sure  something  to  be 
proud  of.  Though  we  have  already  offered  our  congratulations 
to  Pete  we  now  offer  them  through  the  Club  pages,  taking  this 
medium  to  do  so,  since  we  are  going  to  say  a  word  or  two 
about  how  Pete  tied  up  with  a  local  school  and  arranged  for 
the  students  to  compete  in  an  essay  contest. 

The  essay  contest  went  over  with  a  bang  and  as  the  subject 
was  on  the  talkies,  it  wasn't  surprising  to  learn  that  Pete's 
young  son  won  it.  And  he  didn't  receive  any  help  from  his 
father  either.  The  winning  essay  was  published  in  the  school 
house  organ  along  with  other  contributions.  While  we  are 
talking  about  Pete's  work  we'd  like  him  to  know  that  he  cer- 
tainly turned  out  a  novel  ad  on  "Temple  Tower." 

One  of  the  novel  features  of  the  lay-out  was  a  cut  of  a  tele- 
phone, which  carried  the  theatre  number  and  had  its  receiver 
wire  worked  around  a  box  headed  "Information."  These  few 
novelties  which  Pete  injects  into  his  work  are  a  great  aid 
towards  selling  the  film  and  we  know  that  they  are  certainly 
appreciated  by  the  readers. 

AW-  want  to  thank  Dave  Borland  for  his  kindness  in  letting 
us  know  about  Pete's  new  addition  so  that  we  could  break  the 
news  in  these  pages  at  the  first  opportunity. 


RULES— RULES— RULES!!! 

We  happened  across  a  set  of  rules  used  by  a 
theatre  circuit  back  east  and  the  thought  came  to 
us  that  in  reading  it  over  some  of  the  members  of 
the  Club  might  find  something  among  these  rules 
that  would  improve  their  own  method  of  handling 
themselves.  It  won't  do  you  any  harm  to  read  them 
through,  so  here  goes: 

1.  Every  morning  'phone  to  the  Main  Office  your  receipts 
of  the  previous  day,  giving  first  the  matinee  receipts  and 
then  the  total  for  trie  day.    Your  call  must  be  in  by  9:30  A.M. 

2.  Be  at  your  desk  not  later  than  11  A.  M. 

3.  Deposit  of  the  previous  day's  receipts  should  he  made 
immediately  after  you  arrive  in  the  morning,  and  duplicate 
deposit  slip  should  accompany  tally  sheet.  Any  man  whose 
deposit  is  not  made  by  noon  is  lax  in  his  duties. 

4.  Your  theatre  is  to  be  opened  to  the  public  daily  on  signal 
from  the  manager  who  is  expected  first  to  make  an  inspec- 
tion of  the  theatre  and  make  sure  that  his  house  is  in  readi- 
ness to  receive  the  public. 

The  opening  must  be  punctual  and  as  per  the  time  adver- 
tised, so  that  your  patrons  will  not  be  inconvenienced. 

Maintenance  man,  where  one  is  employed,  must  be  at  his 
post  thirty  minutes  before  start  of  show. 

Operators  are  to  be  in  booth  at  least  one  hour  before  start 
of  show. 

House  attaches,  such  as  cashier,  doormen  and  ushers,  to 
be  at  theatre  in  sufficient  time  before  doors  open  to  enable 
you  to  see  that  they  are  properly  dressed  and  equipped  for 
the  day's  business. 

5.  You  must  see  to  it  that  your  show  gets  off  on  schedule 
and  that  the  schedule  is  maintained  throughout  the  day.  On 
change  days  review  the  first  show. 

6.  After  the  matinee  has  started  and  you  are  satisfied  it 
is  running  smoothly,  is  the  time  to  repair  to  your  office 
(leaving  your  assistant  on  the  floor)  to  attend  to  the  clerical 
details   in  connection  with   your  job. 

7.  If  you  find  it  necessary  to  leave  your  theatre  to  make 
exploitation  tie-ups,  check  billboards,  etc.,  arrange  to  do  these 
things  in  the  afternoon,  leaving  your  assistant  on  the  floor, 
and  be  satisfied  that  your  show  is  going  to  run  smoothly  in 
your  absence. 

8.  On  busy  days,  such  as  Saturday,  Sunday  and  Holidays, 
it  is  advisable  that  you  and  your  house  help  take  their  supper 
in  the  neighborhood  and  get  back  to  the  theatre  in  the  short- 
est possible  time  and  not  later  than  6:00  P.  M. 

9.  Days  off  for  your  help  and  yourself  should  be  scheduled 
by  you  in  such  a  manner  as  to  least  interfere  with  the 
smoothness  of  the  operation  of  your  house.  Employees  should 
understand  that  when  their  day  off  falls  on  a  holiday,  they 
must  give  it  up  for  a  later  date  which  you  may  give  them 
at  your  convenience.  No  days  off  should  be  scheduled  for 
Saturday  or  Sunday. 

10.  In  theatres  that  do  not  run  continuous,  the  opening  for 
the  evening  show  should  be  handled  as  was  the  matinee,  and 
manager  and  assistant  should  be  on  the  floor  continuously 
watching  carefully  that  house  attaches  show  patrons  every 
courtesy;  that  sound  and  projection  are  all  that  thev  should 
be. 

11.  Try  to  cultivate  the  friendship  of  as  many  patrons  as 
you  can.  and  above  all  smile  and  have  your  house  staff  do 
likewise.  A  sour  countenance  belongs  at  a  funeral  but  has  no 
place  in  a  theatre. 

12.  At  the  end  of  the  show  and  while,  patrons  are  leaving 
the  theatre,  manager  and  assistant  should  take  prominent 
places  at  the  main  exit  doors  and  bid  patrons  a  pleasant 
good-night,  at  the  same  time  listening  for  comments  on  the 
performance.  Necessary  attaches  and  particularly  the  matron 
must  be  at  the  theatre   until  closing. 

13.  Manager  or  assistant  manager  should  be  the  last  one 
to  leave  the  theatre  after  the  end  of  the  show,  and  make 
sure  that  the  house  is  properly  vacated  and  closed.  Where 
a  night  watchman  is  employed,  turn  the  house  over  to  him 
after  making  a  final  inspection. 

,We  think  there  are  some  mighty  fine  points  for 
you  to  start  following  in  the  above  group.  Why 
not  accept  them  in  the  spirit  of  open  suggestions 
and  make  your  work  more  systematic?  Possibly, 
it  may  be  one  way  of  showing  your  various  bosses 
that  you  are  always  on  the  job  to  improve  your 
methods.  "Chick" 


74 


Motion    Picture    N  e  w  s 


July  26,  1930 


MANAGER!'  ROUND  TABLE  CLUB 


Wedding  at  Capitol 
Biggest  Stage  Event 
In    Steubenville 


Inspired  by  the  summery 
moon,  shedding  its  full-orbed 
golden  radiance  upon  them  as 
they  viewed  its  magnificence 
with  bated  breath  the  song- 
writers and  poets  have  for 
"  years  been  fashioning  song 
and  verse  dedicated  to  the  moon  and  June.  They  gave  us 
"Moonlight  and  Roses,"  "June  Night  and  You"  and  the  many 
other  numbers  patterned  to  transmit  the  beauty  of  the  summer 
night.  That's  all  fine;  but  what  the  dickens  has  all  the  trash 
ahead  of  this  paragraph  got  to  do  with  the  double  stage  wed- 
ding that  William  L.  Hendricks,  manager  of  the  Capitol  Thea- 
tre in  Steubenville,  Ohio,  engineered  just  a  couple  of  weeks 
ago? 

"Well,  we'll  tell  you.  Being  a  crackerjack  showman,  it  was 
only  natural  for  "YV.  L."  to  feel  that  a  theme  song  should  be 
written  especially  for  the  occasion  he  was  shortly  to  celebrate; 
and  if  he  hadn't  been  humming  songs  every  so  often  he  might 
not  have  thought  of  it.  But  then — after  seeing  a  few  hundred 
talking  pictures  and  listening  to  a  couple  of  million  theme 
songs  is  it  any  wonder  that  he  wanted  one  for  his  show?  He 
got  it.  "I'm  on  the  Highway  to  Your  Heart,"  written  by  a 
local,  made  its  debut  in  Steubenville.  We  don't  know  yet 
whether  the  couples  or  the  theme  songs  caused  "W.  L."  more 
concern,  but  since  he's  got  the  theme  song  set,  let's  get  ahead 
with  the  rest  of  the  arrangements. 

It  was  no  easy  matter  to  secure  a  bride  and  groom  (or  perhaps 
brides  and  grooms  would  be  better)  even  with  the  promise  of 
all  the  free  merchandise  that  the  local  dealers  would  donate. 
The  offer  was  tempting,  though,  so  the  couples  capitulated  and 
agreed  that  perhaps  a  stage  wedding  would  be  a  wonderful 
thing.  (Would  be?  We'll  say  so.  When  a  showman  puts  it 
on  it's  gonna  be.)   And  that's  that. 


Local  Merchants  Shower  Gifts  On  Capitol  Theatre  Wedding  Couples 


Next  came  the  local  dealers.  Would  they  assist  Hendricks? 
Would  they — you  couldn't  hold  them  back !  They  had  been 
in  on  some  of  his  stunts  before  and  they  felt  that  they  were 
going  to  be  in  on  one  of  the  biggest  now.  The  first,  move  was 
the  windows.  Harts  started  it  by  displaying  their  jewelry  gifts 
to  the  couples  about  to  be  married.  Then  came  McCausen's 
with  their  floral  pieces,  closely  followed  by  Cribbs,  whose  furni- 
ture display,  attractively  arranged,  is  still  causing  comment. 
Reiner's  plugged  the  gowns,  and  then  every  one  started  to 
dress  up  their  windows.  A  day  or  so  after  Hendricks  had  com- 
pleted arrangements  a  visitor  would  have  imagined  that  the 
town  was  celebrating  a  national  holiday.  The  word  "Capitol" 
was  on  every  one's  lips,  as  was  the  stage  wedding.  And  as  if 
that  wasn't  enough,  the  dealers  all  got  together  and  broke  in 
the  newspaper  with  the  double  truck  ad  that  we  are  showing. 
In  all  of  their  displays,  co-operative  cards,  plugging  the  event, 
theatre  and  merchandise  were  featured. 

The  theme  song  and  the  dealers  safely  sewed  up,  Hendricks 
then  turned  his  attention  to  the  staging  of  the  attraction.  His 
years  of  showmanship  were  brought  into  play.  Early  in  the 
morning  and  late  at  night  he  could  be  found  in  the  dark  re- 
cesses of  the  theatre  auditorium  directing  the  placing  of  the 


scenery.  He  blended  colors,  changed  drops;  colored  them  ana 
directed  their  hanging.  The  staff  was  more  than  anxious  to 
help.  They,  too,  felt  that  Steubenville  was  in  for  one  of  the 
finest  treats  it  had  ever  witnessed.  Ushers  were  drilled  until 
they  knew  exactly  what  was  expected  of  them  and  their  pre- 
paredness was  more  than  necessary  as  was  easily  seen  in  the 
mobs  that  were  to  storm  the  doors  in  a  few  nights.  Finally 
the  stage  arrangements  were  completed. 

With  most  of  his  work  done,  it  remained  now  for  Hendricks 
to  connect  up  the  show  and  run  through  it  in  order  that  there 
would  be  no  hitch  on  the  night  of  the  proceedings  proper.  The 
organist  knew  her  part  well;  the  stage  hands  theirs;  the  ushers 
ditto;  and  the  local  band,  one  of  the  most  popular  in  the  state, 
reported  "All's  Well."  Satisfied,  Hendricks  made  his  last  move 
before  the  dress  rehearsal  and  final  show.  Heralds,  in  the  form 
of  wedding  invitations,  were  sent  to  every  one  for  miles  around. 
The  invitations  carried  a  list  of  the  merchants  who  were  par- 
ticipating as  well  as  the  time  and  other  data  on  the  occasion. 
Every  one  able  to  read  perused  it. 

At  six  o'clock  on  the  night  of  the  double  wedding,  the  lines 
started  to  form  and  by  the  time  the  box-office  opened  they 
were  three  blocks  long.  What  a  mob.  With  no  seats  reserved, 
they  fought  like  wildcats  to  get  in.  The  house  was  jammed  in 
less  than  45  minutes.  The  doors  had  to  be  closed  and  it  looked 
for  a  time  as  though  the  local  police  would  be  unable  to  cope 
with  the  crowd.  But  they  succeeded  without  the  aid  of  the 
reserves  and  managed  to 
inform  the  hundreds  of 
other  disappointed  people 
that  the  house  was  over- 
flowing. They  couldn't  have 
squeezed  any  more  in — even 
with  a  shoehorn. 

Before  going  ahead  with 
the  account  of  the  wedding 
we'd  like  to  point  out  an- 
other showman  angle  that 
Hendricks'  years  of  expe- 
rience taught  him.  The  lo- 
cal radio  company  had 
been  making  announce- 
ments every  night  concerning  the  wedding,  but  had  not  an- 
nounced that  it  would  broadcast  the  proceeding.  Hendricks 
had  requested  that  the  announcements  be  conducted  in  this 
manner  in  order  to  insure  himself  a  good  house.  When  the 
house  was  jammed  and  a  hold-out  was  imminent  he  informed 
the  rest  of  the  people  that  the  proceeding  would  be  broadcast 
and  this  in  a  measure  mitigated  their  injured  feelings,  and  pla- 
cated somewhat,  they  hastened  home  to  listen. 

The  picture  faded  out  at  8:30  and  the  announcement  was 
made  of  the  wedding  about  to  take  place.  After  the  announce- 
ment an  organ  prelude  followed ;  then,  as  the  organist  went 
into  the  impressive  strains  of  Lohengrin's  Wedding  March,  the 
bridal  procession,  which  had  been  assembling  on  the  mezzanine 
floor,  appeared  at  the  head  of  the  center  aisle  and  proceeded 
down  to  the  stage. 


The  creamy,  ivory  of  the  brides'  costumes  formed  a  perfect 
picture  against  the  wide-opened  mouths  and  astonished  eyes  of 
the  spectators.  It  seemed  a  scene  from  fairyland.  Blushing  pret- 
tily until  their  cheeks  threatened  to  rival  the  sanguine  beauty 
of  the  roses  they  carried  in  their  arms,  the  brides,  preceded 
by  their  beautifully-garbed  attendants  and  pages,  walked  slowly 
down  the  red-carpeted  aisle  to  the  stairs  leading  to  the  stage. 

As  they  reached  the  stage,  the  curtains  parted,  revealing 
the  work  that  had  kept  Hendricks  up  both  night  and  day. 
Never  had  Steubenville  witnessed  such  scem'c  display,  and  the 


July  26,  193  0 


Motion   Picture   News 


75 


MANACf  KJ   POUND  TABLE  CLUBi 


beauty  and  impressiveness  of  the  occasion  only  seemed  to  en- 
hance it.  The  wedding  party  took  their  places  on  the  stage  and 
the  brides  and  grooms  stepped  out  to  take  their  parts  in  the 
Game  of  Life.  Small  wonder  that  tears  glistened  in  their 
eyes  as  well  as  in  the  eyes  of  a  good  many  matronly  ladies 
of  the  audience.  With  heads  held  high,  the  young  people 
listened  to  Mayor  Oliver  Conley  as  he  solemnly  read  the 
marriage  service.  The  sweet  strain  of  "O  Promise  Me,"  wafted 
over  the  crowded  auditorium,  by  the  local  orchestra  assembled 
on  the  stage,  seemed  to  portend  an  everlasting  happiness  for 
them. 

All  was  silent  as  Mayor  Conley  asked  the  one  question  which 
would  bind  them  forever. 

"Do  you,  Helen  Tordinello,  take  this  man  for  your  lawfully 
wedded  husband?" 

The  bride  looked  for  a  second  at  Erasmus  Cacavelle  and  with 
a  trusting  and  loving  smile,  replied  firmly,  "I  do." 

Conley  put  the  same  question  to  the  other  couple,  who  also 
answered  in  the  affirmative.  Another  moment  and  it  was  over. 
The  band  and  the  organ  swept  into  the  stirring  music  of  the 
theme  song  and  the  audience  clapped  and  clapped  and  clapped. 
Never  had  the  auditorium  resounded  with  such  applause.  And 
standing  in  the  wings  stood  the  man  responsible  for  the  suc- 
cess of  the  affair,  William  L.  Hendricks.  As  he  listened,  he, 
too,  was  very  happy,  not  because  he  had  succeeded  far  beyond 
his  expectations;  not  because  the  house  had  once  more  broken 
a  record  for  attendance ;  not  because  they  were  now  applauding 
for  him;  but  because  he  knew  that  he  had  given  four  people 
one  of  the  finest  starts  they  could  ever  hope  for.  He  had  given 
them  something  to  battle  with  life  on.  He  knew.  They  did  not. 
He  had  already  gone  through  a  lot  of  the  tough  breaks  of  life 
the  newlyweds  were  bound  to  encounter.  Only  he  had  not  had 
the  start  that  they  did.  Hidden  in  the  wings  he  stole  one  more 
glance  at  the  couple,  before  beating  a  hasty  retreat;  for  he 
knew  that  in  a  moment  or  so  a  bunch  of  grateful  relatives 
would  be  over  to  shower  him  with  thanks.  He  wanted  to  get 
back  to  his  office  and  plan  for  his  next  campaign.  Bill  Hen- 
dricks was  the  showman;  they  didn't  want  to  thank  him — they 
wanted  to  thank  William  L.  Hendricks — the  man  who  had  made 
their  wedding  a  glorious  occasion.  Hendricks  was  happy  and 
he  wanted  to  stay  that  way;  he  didn't  want  people  crowding 
around  him  telling  him  what  a  whiz  he  was ;  but  as  he  walked 
swiftly  up  the  last  aisle  and  saw  the  smiles  that  his  audience 
and  his  service  staff  bestowed  upon  him,  he  knew  what  they 
wanted  to  say.  Yes,  Bill  Hendricks  was  happy.  But,  having  put 
plenty  of  time  and  energy  into  the  affair  to  make  it  a  financial 
as  well  as  good-will  success,  Bill  Hendricks  was  also  mighty 
tired. 


Harry  J.  Mulqueen 
Used  Gun  Display 
To    Sell    Picture 


Being  acquainted  with  every 
one  in  town  has  its  advantages 
for  every  showman,  as  Harry 
J.  Mulqueen,  manager  of  the 
City  Opera  House  in  Water- 
ville,  Me.,  found  out  when  he 
=^^^=^=^^^^^-^^^  was  enabled  to  procure  col- 
lection of  some  fifty  guns  from  a  local  citizen  to  be  placed  on 
display  as  a  plug  for  his  showing  of  a  recent  picture,  and  the 
residents  were  invited  to  participate  in  a  contest  run  in  con- 
junction with  it. 

The  exhibit  of  50  guns  was  on  display  in  one  of  the  promi- 
nent stores  on  the  main  business  street;  the  collection  being 
loaned  by  a  local  citizen. 

Twenty-five  of  the  guns  were  tagged,  one  of  which  was  an 
exact  duplicate  of  the  gun  carried  by  Gary  Cooper  in  the  pic- 
ture. 

The  idea  of  the  contest  was  to  guess  which  gun  was  like  the 
one  Gary  Cooper  carried  in  the  picture.  To  the  first  five  per- 
sons guessing  correctly  the  right  pistol,  a  pair  of  tickets  was 
awarded. 

As  it  so  happened,  out  of  the  150  guesses  submitted,  only  five 
persons  guessed  the  right  pistol. 

In  addition  to  the  interest  manifested  in  the  contest,  the 
display  in  itself  plus  art  cards,  stills,  etc.,  proved  a  potent  factor 
in  popularizing  the  picture. 

As  this  is  Mulqueen's  first  contribution,  we  feel  sure  that  his 
next  one  is  going  to  be  just  as  good,  if  not  better,  and  we  hope 
that  now  he  is  enrolled  along  with  the  rest  of  the  New  England 
live-wires  he  will  send  us  in  a  photo  of  himself. 


Vacation  Time 

Another  of  the  series  of  prgoram  readers  used  by  J.  J. 
Dempsey  at  the  Strand  Theatre  in  Dorchester,  Mass.  Maybe 
you    can    use    something    along    these    lines    yourself. 

The  dominating  thought  in  most  minds  at  the  present  time 
is  "where  will  I  spend  my  vacation."  Some  of  us  have  planned 
to  visit  the  seashore.  To  others  the  high  cool  air  of  the 
mountain   appeals,   and   again   to   others  travel  calls. 

The  majority  of  people,  however,  do  not  have  the  oppor- 
tunity to  spend  a  few  weeks  in  the  summer  either  lolling  on 
the  beaches  or  sitting  on  the  verandas  of  the  different  moun- 
tain hotels.  To  these  the  Publix  Strand  offers  a  different 
Vacationland. 

Each  week  you  will  have  the  opportunity  of  coming  here 
and  relaxing  in  our  cool  and  comfortable  temperature  while 
your  thoughts  are  transported  to  new  lands,  where  you  live 
new  lives  and  romances  to  the  utter  forgetfulness  of  the 
hot  and  humid  night  outside. 

This  season,  we  are  more  fortified  than  ever  with  a  wealth 
of  entertainment  for  your  theatre  enjoyment  during  the  sum- 
mer. Never  before  have  we  had  such  a  choice  array  of  top- 
grade   pictures  to  offer. 

With  the  combined  resources  of  Paramount  Pictures  as 
producers  and  Publix  Theatres  in  the  proper  presentation  of 
your  screen  entertainment  you  will  surely  receive  the  BEST 
in  brains  and  genius  of  the  world's  largest  entertainment 
merchants   can   provide. 

The  Paramount-Publix  Refrigerated  Strand  is  your  Vaca- 
tionland! 


Blackface  Ushers 
Warble  Tunes  In 
Glover's   Theatre 


Down  in  Shreveport,  La.,  H. 
S.  Glover  has  a  set  of  ushers 
that  not  only  execute  their 
jobs  well,  but  also  possess 
voices  of  better  than  ordinary 
ability. 

To  give  "Mammy"  advance 
publicity  at  the  Majestic  Theatre,  Glover  had  five  of  these 
ushers  in  black  face,  black  wigs  and  a  "Mammy"  sign  stretched 
across  their  well  tailored  usher's  uniforms. 

For  a  week  in  advance,  these  boys  presented  themselves  on 
the  stage  at  the  beginning  of  each  show  and  rendered  a  num- 
ber of  selections  from  the  picture;  always  accompanied  with 
the  announcement  that  these  songs  could  be  heard  in  Al  Jol- 
son's  latest  contribution  to  the  screen  "Mammy"  coming  to  the 
theatre  next  week. 


• 

tiH^^^^K^KIW 

£  ££-sBH 

*tS              ft 

Vl) 

1  fwit'-  M  6  fiHLI 

The  boys  made  a  decided  hit  and  aided  in  no  small  way  in 
popularizing  the  latest  Jolson  picture.  Which  leads  us  to  re- 
mark: "Here's  something  for  the  rest  of  the  boys  to  shoot  at." 
Look,  all  you  other  live-wire  showmen  (or  whatever  other 
names  you  want  to  call  yourselves  or  each  other),  how  about 
giving  the  cash  customers  something  to  talk  about?  And  maybe, 
your  usher  staff  will  reveal  some  talented  young  men.  You  can 
never  tell,  but  that  is  of  minor  importance.  Take  a  crack 
at  this  gag  of  Glover's  and  see  how  you  can  cash  in  on  it. 


76 


Motion   Picture   News 


July  2o  .   1  (/3  0 


MANAGE-RJ"  ROUND  TABLE  CLUE 


SEVENTY-FIVE  DEGREES  INSIDE 

We  dropped  into  one  of  New  York's  most  popular 
deluxers  the  other  night.  And  after  we  dropped 
in  we  almost  dropped  out.  Not  from  fright  (even 
though  we  were  instantly  seated)  but  from  cold. 
That  house  should  have  been  playing  the  Byrd  film 
and  they  would  have  had  a  natural  atmospheric 
setting.  Though  Clara  Bow  was  the  screen  attrac- 
tion, and  she  was  billed  as  "The  Fiery  Red-head," 
it  didn't  mean  a  thing.  By  the  time  we  had  shiv- 
ered through  two  reels,  we  went  to  nudge  our  com- 
panion to  ask  whether  she  wanted  to  leave  and 
when  we  looked  around  we  found  a  vacant  seat. 
The  poor  girl  had  gone  out  to  get  a  hot  chocolate. 

After  rubbing  our  numbed  hands  for  a  few  min- 
utes we  finally  thawed  out  enough  to  rise,  and  as 
we  walked  up  the  aisle  and  listened  to  some  of 
the  most  awful  coughs  we  had  ever  heard  we  de- 
cided that  it  was  little  things  like  this  that  make 
this  well  known  circuit  drop  business  in  the  summer 
time  and  hand  it  to  a  bunch  of  medicos. 

Reaching  the  foyer  we  found  our  fair  com- 
panion busily  engaged  in  dispensing  soup,  from  a 
Sterno,  to  a  number  of  pleading,  half  frozen  New 
Yorkers,  who  had  unwittingly  been  deceived  by 
the  signs  outside  which  proclaimed  that  the  house 
was  exactly  75  degrees  inside.  AND  THE  JOKE 
OF  THE  WHOLE  AFFAIR  IS  THE  FACT  THAT 
IF  WE  TOLD  THE  GANG  WHO  RUN  THE 
HOUSE  WHAT  WE  THOUGHT  THE  TEMPERA- 
TURE WAS  ON  THE  NIGHT  OF  OUR  VISIT 
THEY'D  PRESENT  A  COUPLE  OF  SIGNED 
AFFIDAVITS  TO  THE  EFFECT  THAT  THE 
HOUSE  WAS  ONLY  75  DEGREES! 

PROFIT  BY  OUR  EXPERIENCE  AND  MAKE 
SURE  THAT  YOUR  HOUSE  IS  NEVER  TOO 
COLD.  WE  KNOW  THAT  YOU  CAN'T  PLEASE 
EVERYBODY  BUT  THE  TEMPERATURE  IN 
THAT  HOUSE  WOULD  HAVE  BROUGHT 
CHUCKLES  OF  GLEE  TO  EVERY  UNDER- 
TAKER AND  DOCTOR!  P.  S.  WE'RE  WRITING 
THIS  BETWEEN  SNIFFLES,  TOO. 


Bride  And  Groom 
Were  Featured  By 
Mahoney   In   Stunt 


With  talk  centering  about 
the  June  brides,  W.  H.  Ma- 
honey, manager  of  the  Strand 
Theatre  in  New  Orleans,  La., 
felt  that  he  could  get  a  lot  of 
publicity  for  his  house  on 
"One  Romantic  Night,"  so  to 
that  end  he  stepped  around  town  and  tied  up  almost  every- 
thing in  sight. 

Perhaps  one  of  the  outstanding  stunts  was  a  tie-up  with  the 
Chevrolet  Sales  Agency  whereby  they  furnished  six  cars  carry- 
ing banners  about  picture,  theatre  and  playdates ;  the  cars  be- 
ing used  in  an  auto  parade  through  the  main  business  streets. 
Occupying  a  seat  in  the  first  car  of  the  parade  was  a  young 
man  and  lady  dressed  as  a  groom  and  bride.  Banners  on  sides 
of  this  car  carried  copy  relative  to  the  picture  and  theatre  while 
other  signs  read,  "Just  Married." 

A  tie-up  with  a  jewelry  store  resulted  in  that  store  having  a 
co-operative  window  display  as  well  as  giving  a  special  still 
photo  of  Miss  Gish  to  every  purchaser  throughout  the  week. 
The  Happiness  Candy  Co.  placed  2,000  inserts  in  wrapped  pack- 
ages of  candy  and  other  merchandise  during  run  of  picture; 
copy  on  inserts  referring  to  pictures,  theatre  and  playdates. 

With  "\\  .  II."  being  represented  often  on  our  pages  we  know 
that  the  future  will  bring  a  lot  more  accounts  of  his  work. 
Are  we  right  "W.  H."? 


Accorsini's  Tie-Up 
With  Car  Company 
Fine  Showmanship 


Pulling  one  that  Lynchburg, 
Va.  had  never  seen  before, 
Olinto  Accorsini  crashed 
through  again  with  a  load  of 
publicity  and  grabbed  himself 
a  lot  of  extra  b.o.  dough  for 
the  Academy  Theatre. 
If  you'll  recall  a  short  time  ago  we  showed  you  how  Anna 
Bell  Ward  tied  up  the  local  traction  company  and  secured  the 
use  of  one  of  their  cars  to  advertise  the  picture  she  was  selling. 
Well  anyway,  Olinto  decided  that  the  gag  would  work  in 
Lynchburg  too,  providing,  of  course,  he  could  get  the  traction 
company  to  agree  to  his  plan.  So  he  set  out  to  devise  a  scheme 
that  would  be  of  mutual  benefit.  The  photo  shows  the  results. 
The  copy  on  the  car  was  one  of  the  means  used  to  secure  the 
trolley.  The  copy  read  in  part  "We  are  going  to  the  smartest 
party  in  town."  "Solve  Your  Parking  Worries,  Ride  the  Street 
Cars!"  The  manager  of  the  car  company  liked  the  idea  so 
well  that  he  consented  almost  immediately  and  when  he  saw 
the  finished  product  he  insisted  that  he  have  photos  like  the 
one  we  are  showing  here.  The  photos  were  published  in  the 
circuit  organ.  The  special  trolly  car  covered  the  entire  rail 
system  of  Lynchburg,  a  distance  of  more  than  27  miles  and 
passed  through  the  main  street  seven  times. 


In  order  to  draw  still  more  attention  to  the  car,  Olinto  ar- 
ranged to  have  a  band  sit  inside  and  play  tunes  as  the  trolley 
went  along,  and  for  two  and  a  half  hours  the  band  played. 
Whenever  the  car  went,  whether  suburban  or  interurban,  it 
drew  plenty  of  attention  and  comment,  so  is  it  any  wonder  that 
the  picture  opened  to  one  of  the  biggest  days  the  theatre  ever 
had?  It  is  also  interesting  to  note  that  the  traction  company 
will  not  permit  any  form  of  advertising  on  the  front  and  rear 
of  their  cars  other  than  their  own  slogans  and  messages,  but 
Olinto's  showmanship  enabled  him  to  get  this  space  at  no  cost 
to  the  house.  The  company  organized  a  baseball  team  and  the 
team  plays  home  games  every  Saturday,  so  Olinto  arranged 
to  plug  their  games  in  the  theatre  and  for  this  he  received  the 
space  on  the  cars  of  the  company.  And  since  every  showman 
knows  th'e  value  of  a  tie-up  of  this  sort,  all  we  have  to  say  is 
that  "Fair  exchange  is  no  robbery."  What  do  you  think  about 
it,   Olinto?    Let's   have   some   more   about   what   you're   doing. 


DIXIANA"  AN  EXPLOITATION 
BEAUTY" 

Sez  "Chick"  Lewis 

Read  His  Slants  on  Merchandising 

The  Picture  on  Page  46 

HOT  FROM  HOLLYWOOD! 


July  26,  19  3  0 


Motion   Picture   News 


77 


MANAGE  Itf'  FOUND  TABLE.  CLUB 


Charlie  Carroll  Is 
Giving  Away  Plane 
To  Jersey  Patrons 


With  a  stunt  on  his  hands 
that  takes  over  a  month  to  en- 
gineer, it  can  easily  be  seen 
that  Charlie  Carroll,  live-wire 
publicity  man  of  the  Stanley 
Theatre  in  Jersey  City,  has 
==;==i^:;;;;=       plenty  to  do. 

His  latest  is  the  Win-A-Plane  stunt,  sponsored  by  the  thea- 
tre with  the  co-operation  of  the  Clarence  D.  Chamberlin  Avia- 
tion School.  It  is  in  the  nature  of  a  popularity  contest  with 
votes  being  secured  through  one  of  the  local  newspapers  and 
the  dealers  of  a  nationally  known  brand  of  motor  fuel.  $25,000 
in  aero  awards  are  to  be  presented  to  the  individuals  securing 
the  greatest  amount  of  votes.  The  awards  are  presented  through 
Chamberlin's  school  and  consist  of:  A  five  thousand  dollar 
plane,  four  pilots'  licenses,  four  mechanics'  courses,  a  thousand 
mile  air  tour  for  women  only,  and  short  air  tours  offered  for 
consolation  prizes. 


The  campaign  is  dedicated  to  the  furthering  of  aviation,  to 
promote  the  chain  of  flying  schools  to  be  conducted  by  Clar- 
ence D.  Chamberlin,  and  to  open  a  Jersey  City  airport  in  order 
to  give  the  air-minded  public  an  opportunity  to  enter  aviation. 
The  Jersey  Journal,  local  paper,  is  carrying  publicity  daily  on 
the  stunt,  and  runs  a  ballot  which  may  be  cut  out  and  deposited 
in  designated  Warner  Theatre  on  the  Jersey  side. 

The  stunt  to  date  is  clicking  very  well  and  the  group  of 
photos  which  we  are  showing  will  give  you  an  idea  of  the  way 
it  is  being  conducted.  The  photos  show  the  arrival  of  the  first 
prize  plane  and  its  installation  at  the  theatre.  The  other  plane 
in  the  layout  is  the  Sperry  messenger  plane  in  which  Chamber- 
lin toured  the  continent  after  his  trans-Atlantic  flight.  This 
plane  is  on  display  in  the  lounge  of  the  Stanley. 

As  the  contest  is  rapidly  drawing  to  a  close  we  look  forward 
to  having  Charlie  supply  us  with  a  complete  story  on  it,  from 
start  to  finish,  and  so  if  you'll  watch  the  Club  pages,  we  will 
break  with  the  story  in  the  near  future.  How  about  it  Charlie? 
Are  you  with  us,  as  usual? 


Whyte  Had  Enfield 
Laughing  Heartily 
At  Street   Surprise 


It  was  a  positive  fact  that 
when  the  town  of  Enfield, 
Conn.,  celebrated  its  250th  An- 
niversary that  W.  H.  Whyte, 
manager  of  the  Franklin  The- 
atre in  the  nearby  town  of 
== ==^^^^^i^=^=.  Thompsonville  would  cash  in 
on  it  and  secure  plenty  of  publicity  for  his  house. 

Every  building  in  Enfield  and  the  surrounding  towns  was 
decorated  with  flags,  banner,  bunting  and  other  festive  pen- 
nants. The  celebration  was  scheduled  for  three  days  and  that 
meant  some  quick  thinking  on  Whyte's  part  as  the  celebration 
meant  stiff  opposition.  The  day  after  the  festivities  started  a 
big  parade  was  scheduled  and  every  business  was  represented 
with  a  float,  with  members  of  every  organization  marching. 
The  parade  was  four  and  a  half  miles  long. 


NEED  THESE  TIPS? 

These  miniature  golf  courses  springing  up  all 
over  the  country  are  causing  many  showmen  plenty 
of  headaches.  This  is  particularly  true  in  the  West 
and  Middle  West.  In  response  to  frantic  S.O.S.'s 
sent  out  by  showmen,  their  fellow  merchandisers 
have  come  through  with  some  very  helpful  tips. 

John  W.  Hucknell,  manager  of  the  National 
Theatre  in  Madera,  Calif.,  was  faced  with  depres- 
sion in  business  due  to  this  angle  and  he  com- 
bated it  by  contacting  the  operator  of  the  course 
on  a  novel  plan. 

The  cost  for  playing  eighteen  holes  on  the  baby 
course  was  twenty-five  cents.  The  theatre's  admis- 
sion price  was  half  a  dollar.  The  combined  price — 
seventy-five  cents.  The  operator  of  the  course  and 
Hucknell  decided  on  a  poor  night  and  sold  the 
theatre  ticket  for  forty  cents  and  the  golf  course 
ticket  for  ten  cents.  The  two  tickets  were  sold  at 
the  box-office  for  fifty  cents. 

According  to  Hucknell,  this  stunt  increased  busi- 
ness about  fifty  per  cent,  and  he  passes  it  along 
to  his  fellow  showmen  in  the  hope  that  it  will  also 
help  them  out  of  any  difficulty  they  may  be  en- 
countering due  to  these  courses. 

Another  angle  that  live-wire  showmen  are  using 
is  to  supply  the  course  with  score  cards,  plugging 
the  theatre's  attractions  and  cooling  plant.  In  some 
cases  the  operators  of  the  course  have  paid  the 
cost  of  printing  or  split  it  with  the  theatre. 


His  contribution  to  the  parade  was  a  Buick  coupe,  cleverly 
decorated  and  carrying  signs  plugging  the  theatre's  policy.  On 
that  day  he  was  playing  "The  Cuckoos"  and  ten  minutes  be- 
fore the  parade  started  a  truck  drove  up  and  deposited  a  huge 
box  in  the  middle  of  the  main  street.  The  crowd  lining  the 
curbs  were  three  deep  and  they  all  wondered  why  the  box 
should  have  been  dropped  in  the  line  of  march.  But  they 
weren't  kept  in  suspense  very  long;  for  a  moment  later  a  loud 
banging  was  heard  issuing  from  the  inside  of  the  box.  Every- 
body looked.  After  a  few  minutes,  when  the  yells  from  the 
box  grew  stronger,  a  man  walked  over  and  opened  it ;  and  out 
stepped  a  comedian,  dressed  in  a  grotesque  fashion,  who  im- 
mediately proceeded  to  clown  in  the  street.  Whyte  had  clever- 
ly planned  this  stunt  so  that  at  the  opportune  moment  it  would 
break  and  let  the  house  in  for  lots  of  talk.  The  crowd  was  in 
an  uproar.  As  the  comedian  clowned  around  he  handed  out 
cards  which  read,  "If  you  think  I'm  cuckoo,  see  'The  Cuckoos' 
etc."  He  then  jumped  on  and  off  every  float,  with  the  people 
laughing  so  hard  that  it  was  all  they  could  do  to  keep  walking. 
The  stunt  was  a  tremendous  success  and  many  persons  asked 
Whyte  where  he  had  procured  "the  funny  fellow." 

Another  thing  that  Whyte  engineered  before  the  parade 
started  was  to  distribute  250  clown  hats  to  kids  as  a  plug  on 
his  next  day's  picture  "Swing  High."  The  kids  donned  the 
hats  and  as  they  threaded  their  ways  in  and  out  of  the  crowds 
it,  was  a  certainty  that  the  theatre  was  going  to  cash  in  on  all 
of  the  natural  publicity,  and  despite  the  opposition  Whyte 
turned  in  three  good  days,  when  without  showmanship  they 
might  very  easily  have  been  red  ink  ones. 

We  are  glad  to  see  that  "W.  H."  is  keeping  up  that  show- 
manship he  is  so  capable  of  displaying  and  it  also  gives  us  great 
pleasure  to  note  that  he  has  made  his  proposed  trip  about 
Conn,  and  met  up  with  a  lot  of  his  friends  and  fellow-members 
of  the  Round  Table  Club. 


M  o  t  i  o  n   P  i  c  t  it  r  e    X  e  w  s 


July  26,  19  3  0 


MANAGE!?!' ■•ROUND  TACLt  CLUC 


WATCH  YOURSELF! 

Los  Angeles,  Calif. 

With  so  many  other  things  crowding  the  average 
house  manager,  such  as  his  shows,  schedules,  em- 
ployees, advertising,  exploitation,  etc.,  it  seems  that 
many  of  the  boys  are  neglecting  a  most  important 
part  of  their  jobs.  That  is  the  care  and  mainte- 
nance of  the  theatre  equipment  under  their  charge. 

Here  is  a  phase  of  theatre  operation  and  manage- 
ment which  can  cost  your  house  thousands  of  dol- 
lars if  neglected  and  can  save  equally  as  much  if 
you  don't  let  it  go  by  carelessly. 

You  ought  to  devote  a  reasonable  portion  of  your 
time  to  seeing  that  every  piece  of  equipment  in  the 
theatre  is  being  properly  looked  after  and  watched 
by  those  whose  duty  it  is  to  look  after  the  differ- 
ent parts  of  the  house. 

When  did  you  last  check  over  your  booth  and 
sound  equipment?  Or  do  you  leave  it  entirely  to 
your  projectionists?  And  when  did  you  make  sure 
that  the  heating  plant  had  been  carefully  fixed  up 
for  the  summer  so  that  it  would  not  give  you  trou- 
ble when  the  first  frost  hits  your  town?  And  how 
about  the  roofs?  Have  you  been  over  them  lately? 
Did  they  need  a  little  attention?  A  delay  may 
mean  costly  repairs  to  both  the  roof  and  the  in- 
terior decorations.  All  to  be  avoided  if  you  take 
that  little  hour  during  the  morning  —  once  in  a 
while  —  and  assure  yourself  that  the  different  em- 
ployees are  looking  after  things  the  right  way. 

True,  we  have  stressed  this  point  before,  but 
after  all,  the  real  executive  showman  will  know 
that  it  is  really  important.  Many  a  man  was  let 
out  because  of  bad  reports  reaching  the  home  of- 
fice about  the  way  his  equipment  was  handled.  And 
there  is  no  necessity  for  such  negligence  because 
it  is  not  added  work,  it  is  part  of  your  job  and  a 
mighty  important  part  too. 

I  have  found,  during  the  first  part  of  my  western 
trip,  that  the  boys  west  of  the  Mississippi  pay  far 
more  attention  to  this  slant  than  those  in  the  east. 
And  it's  a  good  example  to  follow.  Let's  hope  this 
suggestion  will  awaken  you  to  a  sense  of  duty  that 
may  possibly  be  escaping  your  careful  attention. 

"Chick" 


Someone  Called  Out 
Fire  Department  To 
Banniza's    House 


Decatur,  Alabama  is  still 
buzzing  over  the  knockout 
publicity  campaign  that  G.  P. 
Banniza,  manager  of  the  Prin- 
cess Theatre,  turned  out  in 
conjunction  with  his  merchan- 
dising of  "Journey's  End." 
What  a  campaign !  The  day  that  he  was  notified  of  the  book- 
ing of  the  film,  Banniza  shot  an  advance  ad  in  the  local  news- 
paper and  they  came  through  with  a  front  page  story.  A  street 
ballyhoo  truck,  carrying  six  sheets  was  put  on  the  street  a  week 
before  the  playdate  and  cruised  about  the  city  and  suburbs. 
The  entire  city  was  posted  up  with  paper  and  no  matter  where 
you  went  you  couldn't  get  away  from  the  fact  that  "Journey's 
End"  was  coming  to  the  Princess.  Thousands  of  heralds  were 
also   distributed. 

Through  a  tie-up  with  the  local  American  Legion  post  he 
was  enabled  to  borrow  guns,  bayonets,  machine  guns,  swords, 
shells  and  other  war  trophies  which  were  placed  on  display 
in  the  lobby  as  an  advance  plug.  Through  the  co-operation  of 
the  local  postmaster  he  secured  a  German  cannon  which  was 
mounted  in  front  of  the  post  office  and  had  it  moved  over  to 
the  front  of  the  theatre  where  it  was  placed  on  the  sidewalk 


for  nearly  two  weeks.  The  rest  of  the  war  souvenirs  were 
moved  out  of  the  lobby  when  the  picture  started  and  placed 
up  on  the  marquee  and  the  picture  will  give  you  an  idea  of 
the  effectiveness  of  the  display. 

He  worked  an  angle  that  had  the  city  sitting  up  taking  notice 
when  he  imprinted  some  copies  of  the  daily  paper,  as  soon  as 
it  came  off  the  press,  with  the  words  in  red,  "Extra!  Extra! 
War!  'Journey's  End,'  Princess."  Boys  rushed  out  on  the 
streets  yelling  the  headlines  and  handing  out  the  papers.  This 
was  the  first  time  that  the  city  had  ever  seen  this  gag  and 
everyone  reached  for  the  paprs  as  soon  as  they  were  offered, 
and  the  favorable  comment  that  was  passed  as  a  result  of  the 
stunt  seemed  to  say  that  the  picture  was  going  to  do  record 
business. 


The  night  before  the  picture  opened,  Banniza  and  a  group 
of  boys  placed  a  ten  by  twelve  placard,  imprinted  in  red,  with 
copy  reading  "Good  Morning.  Smile  Along  To  Your  Journey's 
End  and  See  'Journey's  End'  (playdate,  etc.)  in  the  front  yard;" 
and  when  the  astonished  residents  woke  up  in  the  morning 
he  certainly  received  a  surprise  that  threatened  to  re-act  favor- 
ably toward  the  box-office. 

Feeling  that  the  opening  day  could  stand  a  little  more  bally- 
hooing,  several  large  aerial  bombs  were  set  off  from  the  mar- 
quee just  before  the  afternoon  show,  and  a  large  siren  was 
started  and  used  at  intervals  during  the  afternoon  until  stopped 
by  the  local  police;  but  by  the  time  the  cops  interfered,  every- 
one knew  where  the  siren  was  coming  from.  Not  satisfied  with 
that  much  noise  (says  Banniza),  several  buckets  containing  red 
fire  torches  were  carried  to  the  top  of  the  building  and  set  off 
— and  what  excitement  they  caused!  The  phone  started  an  in- 
cessant ringing  with  many  anxious  residents  inquiring  whether 
the  theatre  was  on  fire.  When  they  were  answered  over  the 
phone,  all  that  was  told  them  was  that  it  was  "Journey's  End." 
To  cap  the  climax,  some  one  turned  in  an  alarm  and  when  the 
fire  engines  came  dashing  madly  around  to  the  theatre,  the  fire- 
men were  met  by  Banniza  who  politely  informed  them  that 
there  was  no  fire  but  that  "Journey's  End"  was  the  greatest 
screen  drama  of  all  times.  We  don't  know  what  the  firemen 
replied. 

Well,  anyway,  "G.  P.,"  you  certainly  did  turn  out  an  "ace" 
campaign  on  this  film  and  we  know  that  since  you  are  one  of 
our  very  active  members  you  will  keep  us  posted  on  your  future 
work,  too,  so  that  your  fellow-members  can  also  see  what  you 
are  doing  down  in  your  part  of  the  states  and  we  also  know 
that  they  are  mighty  interested  in  hearing  accounts  of  your 
merchandising. 


The  Real   Club  Spirit! 
"All  For  One  And  One  For  All 


yy 


July  26,  19  3  0 


Motion   Picture   News 


79 


MANAGER!*.  ROUND  TABLE  CLUB 


Louie  Has  More 
Costumes  Than  Lon 
Chaney   Has   Faces 


"Gossip:  That  Louie  Char- 
ninsky,  Pantages  manager,  is 
a  case.  .  .  .  He  gets  more  fun 
out  of  his  work  than  any  man 
in  town.  .  .  .  Always  illustrat- 
ing his  picture  by  some  mas- 
querade on  his  own  part.  .  .  . 
circus  film,  he  is  a  bandmaster, 
a  band  wagon.    .    .    .    He  origi- 


Recently  for  "Swing  High,"  a 
leading  the  Pantages  band  in 

nally  intended  to  string  a  wire  from  the  top  of  his  house  to 
the  buildings  on  the  north  side  of  Twelfth  and  do  some  trapeze 
work  on  it.  .  .  .  "Swing  High,"  you  know.  .  .  .  But,  then, 
Louie's  avoirdupois  is  something  to  be  considered.  ...  So  he 
decided  on  his  present  act,  instead  .  .  .  Always  clowning.  .  .  . 
But  with  the  enthusiasm  of  a  kid.  .  .  .  Dot  dope,  Charninsky. 
And  that's  what  Kansas  City  thinks  of  Louie,  according  to 
the  columnist  for  one  of  the  city  papers  who  appends  to  his 
writings  the  initials  "L.  L." 

But  the  Club  members  know  Louie  even  better  than  that. 
They  know  him  as  one  of  the  livest  showmen  in  the  country, 
a  man  whose  work  has  earned  for  him  the 
nom  de  plume  of  "The  Sid  Grauman  of 
Kansas  City."  All  because  he  displays  show- 
manship above  the  ordinary  run  of  mer- 
chandising. 

No  picture  is  too  difficult  for  Louie  to 
plug.  Take  a  western,  for  instance.  An  ob- 
server entering  the  lobby  of  the  Pantages 
would  find  it  transformed  into  a  log  cabin 
and  there,  smiling,  would  be  found  Louie 
himself  arrayed  in  chaps,  buckskin  shirt, 
gun,  big-heeled  boots,  sombrero  (presented 
fl[S  to  him  b)    I  "in    Mix,  the  movie  star)  and  all 

of  the   other  things   that   make  up  the  real 
/Jl^^  cowboy. 

Then  suppose  that  it  is  a  picture  with  a 
circus  locale  such  as  "Swing  High."  The 
result  would  be — Louie,  as  a  ringmaster — and  we  present  him 
in  that  role  in  the  photo  we  are  showing.  He  certainly  knocked 
them  for  a  loop  in  Kansas  City  on  his  latest.  Take  a  look  at 
the  photos  and  you'll  see  that  he  left  no  stone  unturned  in  the 
way  of  publicizing  the  picture. 


The  lobby  was  turned  into  a  circus.    Peanuts,   popcorn  and 
pink  lemonade  was  vended.    The  ticket  box  was  constructed  so 
as  to  resemble  a  circus  pay  wagon.    The  ushers  and  doormen 
were  attired  in  clown  cos- 
tume.   And   Louie,  himself, 
whip  in  hand,  smiled  sauve- 
ly    as    the     patrons     milled 
about  the  box  office  to  buy 
their  tickets. 

The  ballyhoo  was  not 
the  only  way  that  Louie 
sold  the  picture,  though. 
He  decided  to  get  some 
good-will  for  the  house  and 
to  that  end  he  arranged  to 
give  away  a  pony  to  the  boy 
or  girl  who  suggested  a 
most  appropriate  name  for 

it.  This  angle  met  with  considerable  success,  all  of  which  was 
seen  in  the  number  of  replies  which  had  the  mailman  carrying 
an  extra  sack  during  the  gags  duration. 

It  is  with  a  great  deal  of  interest  that  the  residents  of  Kansas 


AUTO  PARKING 

Los  Angeles,  Calif. 

A  thought,  after  passing  through  Chicago  and 
looking  around  this  city  is  that  perhaps  you  are 
not  doing  enough  plugging  for  your  theatre's  park- 
ing space.  Providing  you  have  such  a  thing.  Or  else, 
have  you  tried  to  work  out  such  a  slant  for  your 
house? 

After  seeing  how  so  many  neighborhood  houses 
were  dying  in  this  city,  we  were  more  than  im- 
pressed with  the  great  business  being  done  at  the 
new  Gateway  Theatre,  a  Chicago  neighborhood 
house,  with  a  fine  parking  space  right  alongside  the 
theatre,  and  attended  by  regular  uniformed  theatre 
employees. 

This  angle  is  worthy  of  more  than  passing  atten- 
tion and  if  you  have  a  spare  lot  or  two,  or  maybe 
a  special  arrangement  with  some  local  garage  near 
the  theatre,  you  can  increase  business  for  your 
house  and  get  the  customers  to  forget  the  worry 
of  where  to  park  their  cars. 

This  slant  is  not  restricted  to  just  this  time  of 
the  year.  Parking  arrangements  have  always  been 
b.o.  builders  at  all  times  and  every  possible  effort 
should  be  made  to  work  it  out.  Your  own  local 
situation  should  suggest  the  best  wav  to  handle 
this  thought.  "Chick" 


Talkies  And  Stock 
Now  Comprise  Carl 
Sherred's    Selling 


City  look  forward  to  every  new  picture,  for  they  know  that  if 
the  film  merits  Louie's  attention  he  is  going  to  spring  a  num- 
ber of  surprises.  And  they  haven't  yet  been  disappointed.  We 
hope  that  this  showman  will  keep  us  posted  on  his  future  work 
so  that  we  can  pass  it  along  through  the  Round  Table  pages, 
as  we  know  it  is  a  subject  of  considerable  comment  among 
showmen  throughout  the  world. 

"Talkies"  versus  the  legiti- 
mate drama  are  the  order  of 
the  day  out  in  Altoona,  Pa., 
where  Carl  B.  Sherred  handles 
the  Mishler  Theatre.  And  now 
he  has  the  Park  Theatre  on 
his  hands  too,  since  he  is  ac- 
tively engaged  in  the  production  of  the  "legit"  which  comes  to 
his  town  in  the  form  of  a  stock  company. 

According  to  the  ads  run  in  the  newspapers  after  the  open- 
ing night  of  the  stock  show,  the  audience  applauded  for  some 
time  after  the  performance.  We  do  not  know  how  Carl  is 
going  to  keep  business  coming  into  both  houses  but  since  we 
do  know  that  he  is  a  showman  of  wide  and  varied  experience, 
he  must  be  able  to  do  it  and  we  hope  that  he  is  going  to  keep 
us  posted  on  his  future  work  in  connection  with  this  unique 
arrangement. 

When  he  played  "So  This  Is  London,"  he  made  up  a  couple 
of  unique  heralds  to  plug  them.  On  a  special  stock  cardboard 
all  his  own,  he  imprinted  15  comic  rules  for  auction  bridge  and 
worked  them  around  the  title  of  the  film.  As  Altoona  boasts 
a  great  many  bridge  fiends,  the  heralds  were  quickly  disposed 
off  and  the  extra  increase  in  box-office  during  the  run  of  the 
picture,  showed  Sherred  their  value.  Another  herald,  on  the 
same  picture  was  made  up  in  the  same  style  and  was  addressed 
to  autoists.  The  front  carried  a  notice  "Warning  To  Auto 
Speeders."  The  inside  of  the  herald  carried  a  sales  talk  on  the 
film  and  finished  with  a  suggestion  that  the  patrons  secure 
parking  space  early.  These  heralds,  too,  met  with  immediate 
approval  and  the  house  came  in  for  some  valuable  publicity. 
Thanks,  Carl,  for  passing  these  along  to  us.  Incidentally,  we'd 
like  to  have  your  own  views  on  the  subjects  of  the  "talkies" 
versus  the  legit,  and  since  you  are  in  a  first-hand  position  to 
give  it  to  us,  why  don't  you  sit  down  and  fashion  a  little  article 
so  that  we  can  present  it  on  our  pages? 


80 


Motion    Picture    A  e 


July  26, 193  0 


MAMACE-RJ*  ROUND  TABLE  CLUB 


W.  E.  Schmidt,  manager  of 

TheyWereBoundTo    the  cJ>Pito1  The/tre  in  Hazf,1" 

'  o  •  ji»  ton>  Pa->  created  an  unusually 

LOOK    At    Schmidt  S  attractive     display     when     he 

Knnrknut    Flash  worked  out  the  gag  which  we 

A.DOt&.»Ul    X  lrtSU  are  picturing  Wlth  this  story 

^— -— —-— "^— -~^^~~~^iii~~~~  On  close  inspection  you  will 
find  that  he  had  worked  out  a  skeleton  frame  work  on  which 
he  arranged  a  flashing  electrical  arrow.  The  effect  starts  from 
the  bolt  of  lightning  above  the  marquee  to  the  colorful  burst 
of  light  on  the  top  and  then  travels  down  on  the  arrow  to  point 
to  the  cut-out  arrangement  or  colored  sign,  whichever  the  par- 
ticular case  may  be,  also  brightly  illuminated. 


It  should  require  very  little  imagination  to  dope  out  the 
effectiveness  of  the  set-up,  and  if  your  house  can  be  worked 
into  this  type  of  stuff,  great.  But,  perhaps,  you  can  modify 
or  elaborate  on  the  suggestion  so  as  to  meet  your  individual 
situation.  No  one  can  figure  those  things  out  better  than  your- 
self. 

The  current  picture  being  plugged  is  always  made  up  as  part 
of  his  regular  poster  work.  This  he  fixes  up  as  a  cut-out  with 
the  title  in  electric  lights,  either  below  the  actual  cut-out  of  his 
poster,  or  in  regular  letters.  Altogether,  the  effect  must  be 
mighty  good  and,  from  reports  reaching  Club  headquarters, 
we  do  not  wonder  that  Ernie  Schmidt  is  making  a  marvelous 
rep.  for  himself  through  the  showmanlike  activities  he  is  con- 
stantly engineering  for  the  Comerford  houses  up  in  that  part 
of  the  country. 

We've  heard  a  whole  lot  more  about  his  lobby  posters  and 
would  welcome  the  opportunity  of  passing  along  the  glad 
tiding  to  our  many  other  members  and  readers.  Suppose  you 
help  us  out,  Schmidt,  and  shoot  us  a  batch  of  photos  showing 
the  type  of  work  you  are  doing  and  HOW  you  are  doing  it. 
Don't  keep  a  good  idea  too  much  of  a  secret.    Oke? 


Atmospheric  Angle 
Is  Always  Evident 
In  Wheeler's  Lobby 


Down   in    South   Bend,   In- 
diana,    one     of     the     weekly 
events  that  the  residents  look 
forward  to  is  the  display  that 
J.    Ramon   Wheeler,   manager 
of  the  State  Theatre  turns  out 
to  sell  his  pictures.     You  will 
probably  wonder  what  sort  of  work  he  does.    In  order  that  we 
may  answer  the  question  we  are  reproducing  a  couple  of  photos 
of  recent  lobbies  and  fronts. 

In  one  you'll  note  what  he  did  to  put  "The  Ship  from 
Shangai,"  out  where  the  sailing  is  clear.  A  model  gangplank 
was  placed  in  the  lobby  as  an  advance  plug.  In  back  of  the 
gangplank  a  miniature  ship  was  built,  and,  as  a  result,  patrons 
walking  up  the  gangplank  to  enter  the  theatre  were  given  the 
impression  that  they  were  entering  a  real  ship.  The  ushers 
were  garbed  in  nautical  costume  and  the  lobby  and  foyer  were 
decorated  with  life  saving  rings,  oars,  ship  trophies  and  almost 
anything  that  suggested  the  sea.  The  display  caused  no  end 
of  comment  that  resulted  in  a  big  box  office  increase  during  the 
run  of  the  picture. 

We  would  like  to  point  out,  as  we  have  done  many  times  in 
the  past,  that  this  stunt  which  Wheeler  used  may  also  be  put 
to  use  on  any  sort  of  sea  picture.  It  is  not  necessary  to  have 
a  special  feature  to  use  ideas  of  this  sort  and  when  a  stunt  is 
as  inexpensive  as  this  one  was  there's  no  telling  how  many 
other  angles  you  can  add  to  it  by  displaying  showmanship. 

In  the  other  photo,  we  are  showing  the  special  cut-out  that 
was  used  for  "The  Green  Goddess."  This  cut-out,  a  figure  of 
Buddha,  was  placed  in  front  of  the  box-office  and  reached 
almost  to  the  marquee.  A  slot,  cut  out  along  the  side  of  the 
figure,  enabled  the  patrons  to  purchase  tickets  from  the  cashier 
in  the  box-office.  Many  persons  stopped  to  look  at  the  unusual 
arrangement  and  this  tended  to  bring  them  back  later,  if  indeed, 
thev  didn't  enter  the  theatre  at  the  time. 


Wheeler  has  passed  along  a  couple  of  very  valuable  hints  and 
we  are  sure  that  if  you  care  to  follow  them,  local  conditions 
permitting,  they  will  more  than  be  productive  of  larger  grosses 
for  your  house  beside  the  word-of-mouth  publicity,  always 
derived  from  stunts  of  this  sort. 


CLUB 

EMBLEM 

PIN!!! 

IT  WILL  IDENTIFY  YOU  AMONG 
THE  WHOLE  SHOW  WORLD  AS  A 
MEMBER  OF  THIS  GREAT  ORGANI- 
ZATION AND  A  REAL  LIVE-WIRE 
SHOWMAN! 


Use  This  Blank: 


Managers'  Round  Table  Club 
729  Seventh  Avenue,  New  York 

Kindly  send  me,  postpaid, Club  pins, 

for  which  I  enclose  payment  at  $1.00  per  pin. 

Name  of  Member 

Theatre    

Address    

City 


State 


July  26, 19  3  0 


Motion  Picture   News 


81 


MANACERr  ROUND  TABLE  CLUB 


Lack  Of  Material 
Means  Nothing  To 
Creamer!  Ads  Oke? 


Being  a  very  interested  read- 
er of  "Now,"  the   Fox   West 
Coast  Theatres   circuit   publi- 
cation,    John     W.     Creamer, 
manager  of  the  Palace  Thea- 
tre   in    Muscatine,    Iowa,    de- 
cided   that    when    he    played 
"Devil's  Holiday"  he  was  going  to  make  use  of  the  excellent 
ad  mats  that  Frank  Whitbeck  had  made  up  for  the  picture. 
But  close  booking  wreaked  havoc  with  Creamer's  plans. 

With  the  opening  of  the  picture  but  four  days  away,  he  de- 
cided to  make  use  of  the  exchange  mats  and  try  to  write  his 
copy  in  the  manner  that  Whitbeck  uses.  Fortunately  he  had 
the  trailer  to  work  from  and  the  results  of  his  work  may  be 
seen  in  the  layouts  we  are  reproducing.  If  you  will  study  them 
closely  you'll  note  what  he  has  accomplished.  His  selling  copy 
packs  a  terrific  punch  and  through  the  judicious  use  of  mats 
he  has  achieved  a  layout  that  would  do  credit  to  any  adver- 
tising man. 

In  the  past  we  have  shown  many  examples  of  the  way  this 
showman  sells  them  through  his  newspaper  ads  and  it  is  cer- 
tainly a  pleasure  to  pass  along  his  work.  Advertising  though 
isn't  all  that  Creamer  does  in  his  town  as  witness  his  work  on 
"Safety  In  Numbers."  He  tied  up  the  local  newspaper  and  the 
American  Automobile  Club  and  the  officials  of  the  Club  stood 
on  busy  corners  and  picked  license  numbers  at  random.  The 
numbers  were  inserted  in  the  paper  the  next  day  and  the  ten  car 
owners  who  identified  their  numbers  were  given  free  tickets. 


%* 

SJ 

Bajg 

a~  ? 

* 

§KT  If 

:ne 

Devils 
Holiday 

1 

P'CtEoce 


At  this  time  we'd  like  you  to  know  that  Creamer  is  planning 
to  turn  out  some  unusual  ads  on  "Byrd  at  the  South  Pole" 
and  as  he  promises  to  shoot  us  a  few  of  them  we  hope  to  pre- 
sent the  layouts  in  an  early  edition.  We  want  to  compliment 
him  for  his  work  on  "Devil's  Holiday"  and  we  arc  of  the  opin- 
ion that  his  work  is  also  receiving  recognition  from  other 
quarters,  too.  Keep  it  up  John,  and  let's  hear  from  you  again 
very  soon. 


Shorts,  in  our  estimation, 
Lots  Of  Space  Is  have  always  been  a  very  im- 
■nv  j    T»       ci  portant  part  of  any  showman's 

UeVOted  lO  bhOrtS  program  and  for  that  reason 
gy      Jean      La      Roe      we  have  constantly  advocated 

___________     that  they  be  plugged  on  any 

program,  giving  them  almost 
as  much  publicity  as  the  feature  itself,  on  some  occasions,  if 
they  really  merit  it.  From  what  we  have  on  hand  concerning 
the  work  done  by  Jean  LaRoe  of  Neth's  Grand  Theatre  in 
Columbus,  Ohio,  we  think  she  agrees  with  us. 

On  the  amusement  page  of  the  Columbus  Citizen,  we  found 
Mickey  Mouse,  in  full  regalia,  smiling  at  the  readers.  When 
you  can  take  valuable  space  and  put  in  a  picture  plugging  a 
short,  there  must  be  something  to  that  short  and  we  felt  that 
the  patrons  of  the  house,  like  others  throughout  the  country, 
think  a  lot  of  that  feature.  And  when  you  have  something 
good  to  sell,  then  it  should  be  sold. 

Another  instance  of  how  Miss  La  Roe  plugs  her  shorts  is 
seen  in  the  newspaper  ads  where  large  size  type  is  devoted  to 
putting  them  across.  If  you  are  using  this  angle,  then  it's  oke ; 
but  if  you're  not,  it  won't  hurt  you  to  try  it.  Keep  your  eyes 
opened  for  shorts  that  attract  your  customers  more  than  usual 
and  next  time  you  play  a  similar  film  give  it  a  good  plug.  We 
want  to  thank  Miss  La  Roe  for  letting  us  see  how  she  plugs 
her  shorts  and  we  know  that  since  she  is  one  of  our  active 
members,  we  will  hear  more  from  her  in  the  near  future. 


Crowther's  Ideas 
Chase  Old  Man  Heat 
From    Des    Moines 


The  front  of  the  Strand 
Theatre  in  Des  Moines,  la., 
looked  as  though  it  was  a 
page  out  of  "Alice  in  Wonder- 
land," with  its  many  beautiful 
settings  of  flowers,  shrubs  and 
plants,  when  Ted  Crowther 
manager  of  the  house  completed  his  front  for  "Spring  is  Here." 

Through  a  tie-up  with  a  local  florist  the  entire  outer  lobby, 
inner  lobby  and  foyer  were  decorated  with  spring  flowers,  ferns, 
palms,  hanging  baskets,  etc.,  without  cost  to  the  theatre.  This 
turned  the  front  of  the  theatre  into  a  regular  garden. 

In  the  center  of  the  outer  lobby  was  a  drawn  two-sheet  art  panel 
banked  all  around  with 
flowers.  The  panel  bore 
several  attractive  stills 
and  forceful  selling 
copy  about  the  picture. 

A  16-foot  shadow  box 
was  above  the  entrance 
to  the  theatre.  This 
box  had  a  latticed  front 
and  bore  the  name  of 
the  picture  in  large  cut- 
nut  flittered  letters. 
Yellow  crepe  paper 
covered  the  back  of  the 
lattice  work  which  was 
illuminated.  Paper  flow- 
ers were  woven  in  and 
about  the  lattice  and 
the  cut-out  letters.     At 

each  end  of  the  shadow  box  was  a  large  cut-out  compo-board 
rose  with  Alexander  Grey's  head  on  one  side  and  Bernice 
Claire's  head  on  the  other. 

A  300-pound  cake  of  ice  with  a  beautiful  bunch  of  roses 
frozen  inside  of  it  was  displayed  out  in  front  of  theatre  at  noon 
on  opening  day  of  picture..  .An  attractive  spring  card  bore  the 
following  copy,  "How  long  will  it  take  the  ice  to  melt"?  Then 
followed  a  list  of  ten  prizes  (promoted  from  local  merchants) 
that  were  to  be  given  away  to  the  ones  guessing  the  nearest 
correct  answer.  "Guessing  blanks  furnished  at  the  box  office" 
the  copy  continued.  This  was  purposely  so  in  order  that  the 
patrons  would  have  to  go  to  the  Cashier  and  invariably  they 
purchased  tickets  to  see  the  picture. 

The  cake  of  ice  was  promoted  from  a  local  ice  company  for 
a  small  card  on  one  of  the  tables  on  which  the  ice  was  placed, 
"The  Des  Moines  Ice  Company  reminds  you  now  that 
'SPRING  IS  HERE*  and  to  save  it  with  ice." 

Another  stunt  that  worked  to  the  advantage  of  publicizing 
the  picture  was  a  large  air  mail  'box  which  was  mounted  on 
top  of  the  canopy  of  one  of  the  hotels  on  one  of  the  busiest 
corners  of  the  down-town  district.  The  box  was  connected  up 
with  a  public  address  system  which  was  operated  from  an  office 
on  the  second  floor  of  the  building  across  the  street  which  gave 
the  impression  that  the  air  mail  box  was  talking. 

This  stunt  was  put  on  by  the  Junior  Chamber  of  Commerce 
whom  the  theatre  provided  with  four  records  of  the  outstanding 
song  hits  of  the  picture  which  were  played  together  with  an- 
nouncements from  time  to  time  that  these  were  the  song  hits 
from  the  big  feature  picture  SPRING  IS  HERE  coming  to 
the  Strand  Saturday.  Short  announcements  were  also  made 
through  this  air  mail  box  about  the  next  picture,  stars,  etc. 

As  this  was  the  first  time  a  stunt  of  this  sort  had  been  shown 
to  the  patrons  it  clicked  nicely. 


WALTER  D.  FLECK  Says: 

"Believe  me,  anybody  that  is  really  interested 
in  the  show  business  can  get  a  lot  of  good  from 
the  MANAGERS'  ROUND  TABLE  section  of  MO- 


T/ON PICTURE  NEWS. 

turn  to  every  time." 


It  is  the  first  page  I 

Manager, 
Strand  Theatre, 
Waterloo,  Iowa. 


1 


82 


Motion    P  i  c  t  u  re    N  e  w  s 


July  26 , 193  0 


MANACf  Pf '  flCUND  TABLE  CLUB 


THE 
ORIGINAL 


fcfc 


IDEA 


EXCHANGE' 
OF  THE 
INDUSTRY! 

TRY  IT! 


WHAT  ARE  YOU 
WAITING  FOR? 


Application  For 
Membership  In 

"MANAGERS'  ROUND 
TABLE  CLUB" 

729    Seventh   Ave.,    New   York   City 

I    hereby   apply    for   membership   in 
the   Club. 

Name    

Theatre    

Address    

City   

State   

Position    

Wm.  A.  Johnston  "Chick"  Lewis 

Honorary  Chairman         Chairman 


JOIN  NOW!! 

Here's  the  Blank 


LATEST  NEW  MEMBERS 


MILLARD  OCHS  is  the  manager  of  the 
Uptown  Theatre  in  New  York  City.  Being 
pretty  well  acquainted  with  this  metropolis 
of  ours  we  think  that  Ochs  is  turning  out 
some  good  work  in  his  house,  because  the 
location  he  is  selling  shows  in  seems  to  us 
to  permit  of  it.  Why  not'  give  us  a  little 
dope  on  your  work,  Millard,  so  that  we 
can    pass    it    along? 

Wear    Your    Club    Pin!     !     ! 

WILLIAM  W.  LEWIS  manages  the  Old 
Mill  Theatre  in  Dallas,  Texas,  for  the  Publix 
outfit.  From  what  we  have  seen  regarding 
the  merchandising  being  turned  out  by  the 
rest  of  the  Texas  showmen  we  have  con- 
cluded that  they  are  certainly  a  group  of 
hustlers  and  now  with  Lewis  added  to  the 
force  they  should  be  that  much  more  active. 
Arc    we    right,    William? 

Wear    Your    Club    Pin!     !     ! 

CLARENCE  GREENBLATT  is  the  Dis- 
trict Manager  of  the  Majestic  Theatre  and 
the  other  local  Publix  houses  in  Jackson, 
Miss.  With  so  important  a  position  under 
his  belt,  Mr.  Greenblatt  should  certainly 
know  a  good  deal  about  show  merchandis- 
ing. How  about  wising  us  up  on  some  of 
your  stunts,  Mr.  Greenblatt,  and  you  might 
also  send  us  in  a  photo  of  yourself  so  that 
we   can   give   you   a   regular   intro. 

Wear    Your    Club    Pin!     !     ! 

HARRY  J.  MULQUEEN  manages  the 
City  Opera  House  in  Waterville,  Maine. 
Since  we  have  already  seen  some  of  his 
work  we  know  that  Mr.  Mulqueen  is  a  very 
capable  showman.  But  one  thing  we  would 
like,  Harry,  is  for  you  to  become  a  very 
active  contributor  because  work  of  the  type 
you  turn  out  up  in  your  section  should  most 
certainly  be  passed  along  to  your  fellow 
Club  members.  And  when  a  showman  has 
a  "rep"  like  you  have  in  your  town,  that's 
all   the   more  reason. 

Wear    Your    Club    Pin!     !     ! 

G.  E.  O'DONNELL  is  the  manager  of 
the  Columbia  Theatre  in  Baton  Rouge,  La. 
He  is  no  stranger  to  your  Chairman  as  we 
have  heard  of  his  work  through  his  fellow 
managers  on  the  Publix  circuit  and,  as  a 
matter  of  fact  we  have  some  of  it  on  hand 
which  we  intend  to  pass  along  at  the  first 
opportunity.  Meantime,  "G.  E."  don't  let  it 
Stop  you  from  becoming  an  active  contribu- 
tor and  we'd  also  like  to  have  your  photo 
with    your    next    letter. 

Wear    Your    Club    Pin!     !     ! 

EDGAR  SIMONIS  manages  the  Strand 
Theatre  in  Texarkana,  Tex.  He  is  still  an- 
other Publix  showman  who  is  constantly 
displaying  some  corking  work  and  we  hope 
that  with  the  presentation  on  the  Club  pages 
of  his  recent  work  he  will  continue  being 
active  and  keep  us  posted  on  the  many 
stunts    that    he    pulls    weekly. 

Wear    Your    Club    Pin!     !    ! 

EDWARD  REID  is  the  manager  of  the 
Crown  Theatre  in  Mobile,  Ala.  His  work 
has  been  some  of  the  finest  turned  out  in 
that  city  and  if  you  keep  your  eyeso  n  the 
future  issues  of  the  Round  Table  Club  you 
can  judge  for  yourself  just  how  well  Eddie 
lias  that  city  under  control.  And  listen,  Ed- 
die, when  you  shoot  us  in  your  next  gag, 
include  your  photo  and  a  little  dope  on 
yourself,  too. 
Wear    Your    Club    Pin!     !    ! 


R.  B.  THOMAS  is  the  third  showman 
from  Nebraska  to  be  represented  on  our 
"New  Member"  pages  this  week.  This  state 
has  given  us  a  great  many  showmen  and  we 
know  that  the  addition  to  our  rolls  of  these 
three  new  names  will  mean  that  a  bunch 
of  stunts  are  on  the  way.  We'd  like  to  see 
your  name  right  up  in  front  with  the  rest 
of  the  Nebraska  showmen  "R.  B.."  and  you 
know  that  only  can  be  done  by  proving  very 
active. 

Wear    Your   Club   Pin    !    !    .' 

LESLIE  SWAEBE  holds  the  position  of 
service  expert  on  front  house  operation  and 
personnel  for  Fox.  In  other  words,  he  hires 
men  and  trains  them  in  the  approved  show 
manner.  With  a  job  like  that  Leslie  must 
know  a  good  deal  about  the  game  and  we'd  like 
to  have  him  write  a  little  article  for  us,  setting 
forth  the  various  details  attached  to  his  work. 
How  about  it.  Leslie? 

Wear    Your   Club   Pin    !    !    '. 

SIDNEY  FLIESCHMAN  is  the  manager 
of  the  Colonial  Theatre  in  Brooklyn,  N.  Y. 
and  is  proposed  for  membership  by  Peter 
LaVia,  himself  a  well-known  Brooklyn 
showman  and  member  of  the  Managers' 
Round  Table  Club.  With  such  an  "ace" 
reference  back  of  him,  Mr.  Flieschman  must 
surely  want  to  become  an  active  contributor 
to  the  Club  pages,  since  so  many  of  our 
Brooklyn  showmen  are  represented  often. 
What   do   you   say,    Sidney? 

Wear    Your   Club  Pin    !    !    .' 

JACK  FINK  is  by  no  means  unknown 
to  your  Chairman,  who  knew  Jack  way  back 
in  the  days  when  we  both  worked  up  around 
New  England.  Jack  is  now  handling  the 
Terminal  Theatre  in  Chicago,  Ilk.  and  it 
really  seems  unnecessary  for  us  to  say  that 
he  doing  a  fine  job  of  it,  since  every  one 
who  knows  Jack  is  aware  of  his  ability. 
Keep  up  the  good  work,  Jack,  and  let's  hear 
a   lot   more  from   you. 

Wear    Your   Club   Pin    !    !    ! 

MARTIN  MESSINGER  is  the  manager 
of  the  Costello  Theatre  in  New  York  City. 
Martin  has  been  in  the  show  game  for  some 
time  now  and  he  is  certainly  proving  to 
be  a  real  showman.  His  many  activities  up 
around  his  neighborhood  have  been  the  sub- 
ject of  a  great  deal  of  comment  from  his 
patrons  and  we  believe  that  be  going  to 
keep  us  posted  a  good  deal  on  the  way  he 
keeps  his   house   filled. 

Wear    Your   Club  Pin    !    !    .' 

J.  FRED  LOVETT  manages  the  Royal 
Theatre  in  Providence,  R.  I.,  and  though 
competition  in  that  city  is  pretty  stiff  we 
have  heard  that  Fred  keeps  his  house  right 
up  among  the  leaders  and  his  showmanship 
has  been  the  subject  of  many  an  interest- 
ing item  in  the  local  papers.  Let's  hear  some 
more    about    what    you    are    accomplishing. 


Photos  of  Members! 

THE  Club  is  anxious  to  publish 
photographs  of  every  member 
and  would,  therefore,  appreciate 
receiving  as  many  as  possible  for 
use  in  future  issues  of  the  Club 
columns.  If  you  have  not  already 
done  so,  PLEASE  send  us  your  own 
photo  at  once.    Thank  you. 


July  26,  19 SO 


M  o  t  i  o  n    P  i  c  t  it  r  c    N  e  w  s 


83 


COMPLETE    RELEASE    CHART 

Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have 
a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  thai  are 
coming.  Features  which  are  finished  or  are  in  work,  but  to  which  release  dates  have  nnl  been 
assigned,  are  listed  in  "Coming  Attractions"  Running  times  are  those  supplied  by  the  distributor. 
Where  they  vary  in  different  cities  or  towns,  the  change  is  probably  due  to  state  or  local  censor- 
ship deletions. 


AMK1NO 

FEATURES 


ntle 

Cain    and    Artem 

Children  of  the  New  Day 

>.mna    tipren  

Demon  of  the  8teppea 

Fragment   ot    in    Empire 

Man    from    the    Restaurant 

Old  and    New    

Turkslb     


Star 

.  E.    Gall-N.    Slmonov    June 

.Gllladova-Lltkln     

.special     Cast       Mar. 

Saltykov-Podlesnaya     >an. 

.  Nikitin-Semenoca     .Jan.     25. 

.Tchekhov-Malinovska      'an.      _4 

.Martha   Lapkina   May 

.  Educational      May 


Length 
Rel.  Date        Fret    Mint.    Reviewed 
7000 . . 


6..  . 

if." 

18. 


..5631  . 

..6800 

..700O 

.6000 

.6921 


78... June     14 
Mar 


..65. 
..75. 
.  .78. ..Feb 

67. . .Jan. 
.76...  May 


24 4900... 60. ..June 


Coming  Attractions 

Title  _  Star 

Jimmy    Hlggln*    A.     Buehma     

Livino    Corpse.    The V.     Pudovkln     

Razlora    M.    A.    Narokov    

Soil        S.    Svazhenke    

Spring     Educational      

Storm   Over  Asia V.    Inklzhlnov    

Transport    of    Fire G.    Kuznersov    

Tungas  of  Siberia Educational      


Title 
•fiAround   the   Corner    (A.   T.) . . . 

•fiCall   of   the   West    (A.   T.J 

•Hfiullty?    (A.    T.) 

•tSXtll'a     Island     (A.T.) 

•TqLadle*     *1      Lr'*lir*        A        T.) 

•tJLone  Rider,  The  (A.  T.) 

•TaMeiody    Man,    ine    (A.    T.)... 
•ffMurder   on   the    Roof    (A.   T.) 

•^Personality   <A.  T.)    

•fiPrlnee  of   Diamond*  (A.T.)... 
•tSRoyal    Romance,   A    (A.   T.) .  ■ . 

•t§Slster»     (A.    T.) 

•tlSoldier*    and    Women    (A.    T.) 

MiTemptatlon    (A.T.)    

*ti Vengeance   (A.   T.)    


COLUMBIA 

(Available  sound -on- film  and  sound-on-dise) 

FEATURES 

Rel 


Length 
Star  Rel.  Data       Feet    Mlns.    Reviewed 

Sldney-Murray     Apr.     26. ...6356... .71.. .May     3 

Rev.er-Matt    Moore     May     10...  .6500. .  ..72.  ..May  31 

Holland-Valll        Mar.      3. . .  .8371  . . .   71 . .    Apr.    12 

Sebastlan-Holt-Grave»     July     16   .. .7462   ..   67      .July     .6 

stanwv-n.Graves-snerman  \or.       5..     9?77.      '03       Apr.    "> 

Jones- Reynolds    June      ».... 5432... 59... July      12 

collier.    jr.-uay-Sl    Polls    ..Jan.     25 6386 71. ..Feb.    15 

Revier-Llvingston    Jan.     19 5400 60. ..Feb.     I 

Starr-Arthur    Feb.     18. ..  .6304.  ...70.  ..Mar.     I 

Ian    Keith-Prlngle    Mar.    26 6383 71. ..May   17 

Collier-Starke      Mar.     17 6359..     63.. .  May  31 

O'Day-O'Neil     June     15... 6284. .  .70 June     28 

Prinsle- Withers        Apr.     30 6671 70. ..May   17 

Wllson-Gray-Perey    June      6 6279 70. ..June  28 

Holt-Revler-Straai* Feb.    22. . .   6160. ..  .68. .  .Mar.    I 


Coming  Attractions 


T.).. 


Star 


Rel.  Data   Length    Mlns.    Reviewed 


Title 
•t§Afrlca    Speaks    (A. 
tiArlzona     (A.T.)     .. 

tiBrothers   (A.T.)    

•tICharley's    Aunt    (A.T.) 

•t§Crlminal    Code,    The    (A.T.) 

•tSDIriglble      (A.T.)      

•t§Flfty    Fathoms     Deep     (A.T.) 

•t§Flood,    The     (A.T.) 

•tiFor  the    Love  of    Lll    (A.T.) 

•t§Good    Bad    Girl    (A.T.) 

•tSJazz     Daughters     (A.T.) '. 

•t§Ladle«    Must    Play    (A.T.) : 

*t§Last   Parade.   The    (A.T.) 

•tiLast   of   the  Lena  Wolf  (A.T.)    Bert    Lytell     

•tILIon   and   the   Lamb.   The    (A.T.) 

*t§ Madonna  of  the  Streets  A.  T.)   

•t§Man    From    Hell's    River    (A.T.) 

*t§Parls     Nights     (A.    T.)      Barbara     Stanwytk     

t§Mlracle  Woman,  The   (A.T.) 

*t§Raln  or  Shine  (A.   T.) Joe     Cook     July    26 

•t§Road    to    Broadway.    The 

•tf Squealer.    The    (A.    T.) 

•tfSubway    Express.    The    (A.T.) 

•t§8weethearts  on  Parade  (A.  T.) 

*t§Tol'afcle    David    (A.T.) 

•fiWoman   Who   Came   Back,   The   (A.T.) 


Title 
•t Alaska    Knights    ... 

*t  Autumn      

*t§Barnyard    Concert 
•tcannibal     Capers 
•'Cat's    Meow.   The    . 
•{{Continental    Evening, 


21 


SOUND  SHORTS 

Star  Rei     Hate    length  Reviewed 

...Krazy   Kat  Cartoon May    22 1    reel July      12 

.  .  .Disnay    Cartoon    reo.       13.  I   reel..,,. 

...Mickey    Mouse    I  eelr July      5 

...Disney    Cartoon    Mar.      13.    .      i   reel 

...Krazy    Kat    Kartoon Jan.         2 I   reel. 

...Fay    Marbe    Feb. 

•fbesert    Sunk     Krazy    Kat    Kartoon Mar. 

*t§Do    It    New    Clark   &   Bergman Jan. 

•tSFiddlln'      Around     Mlekey   Mouse  

*t§Flreflghtert     Mickey    Mouse    June 

•tGalloping   Fish   Disney    Cartoon    May 

•UHawallans    Apr. 

•Jl Marionettes      Tony   Sarg    Mar. 

•tOld  Flame,  An Krazy    Kat    Kartoon Apr. 

'TSRadla-Tors       Utica    Jubilee    Singers Feb. 

•tSlow    Beau    Krazy    Kat    Kartoon Feb. 

*t§Spookeasy     Krazy    Kat    Kartoon Jan. 

*t§Splke    Speaks     Frank    Moulan    Mar. 

•nste.se    Door    Knights Buddy    Doyle    Apr. 

•JJStaee    Door    Pest Boyce    Combe    Jan. 

•tSSummer    Silly   Symphony   Jan. 

'tlTalking    Screen    Snapshots Released    twice   a    month 


2 1  reel 

27 :  reel 

29 I   reel 

I     reel June 

II I  reel    

8 

9 1  reel 

12 I  reel 

24 I  reel 

26 1  reel 

27 I   reel 

30 1  reel Feb.     I 

26 I  reel Mar.   I 

23 I  reel 

15 I  reel Feb.     I 

16 I  reel Feb.     I 

I    reel 


EDUCATIONAL 

SOUND  SHORTS 

(Available   sound-on-film    and    sound-on-disc  J 


•tSBulls  and    Bears   (A.T.) .  Pollard-Clyde-Beebe    Mar. 

*t§Bully    Beef    Terry-toon    July 

*isCamera    Sny    (A.T.)    Hamilton-Hiatt      r«u. 

•tICampus    Crushes    (A.T.) Clyde- Beebe-Stuart   June 

't Caviar    Terry-Toons     F ■  b 

•t§Chumps.     The     (A.T.) Beebe-Clyde     July 

•tlCodflsh    Balls    Terrytoon    June 

♦ti&Dad    Knows    Best    (A.T.) Holmes-Bolton    Mar. 

•T<;Drummlng    It    la    (A.T.) MeKee-Smalley       Jan. 

•  1 5  Fat    Wives  for  Thin    (A.T.). .  Beebe-Barraud-Clyde    May 

•tfFollow  the  Swallow    (A.   T.)..  Lloyd    Hamilton    Apr. 

•tf French    Kisses    (A.T.) Colllns-Boyd    June 

•tIGoodby   Legs  (A.T.) Pollard-Stuart     July 

•tIGood   Morning.  Sheriff  (A.T.) .  Lloyd    Hamilton    May 

•t§Hall    the    Princess    (A.T.) Boley-Colllns    May 

"t  Hawaiian     Pineapples     Terrytoon      I  reel 

•tjjHe  Trumped   Her  Ace   (A.T.) .  Burke-Beebe    Mar. 

•tlHoneymoon    Zeppelin    (A.    T.)     Beebe- Pollard      Apr. 

•t§Honk  Your  Horn  (A.T.) Lloyd    Hamilton    June 

*t§Hot   and    Hew    (A.T.) Goodwin-Crane    Jan. 

•tHot   Turkey    Terry-Toon    May 

•tSHow's    My   Baby    (A.T.) Barnes-Coll  Ins-  McPhall    

•t§Hungarlan    Goulash    Terry-Toons     June 

•♦Indian     Pudding     Terry-Toon     Apr. 

•t§Kangaroo    Steak     Terry-Toon     July 

•t§Mateh   Play    (A.T.) Hagen-Dlegel     Mar. 

•Museum  of  Art.  A Hodge-Podge     Feb. 

•tlOh    Darling    (A.T.) Dover-McPhall-Peek    Feb. 

•t§Peace   and    Harmony    (A.T.)    ..  Lambert-Collins.  McPhall      ...  May 

•tJPolished    Ivory    (A.T.) Lloyd   Hamilton    Mar. 

•tPretzels     Terry-Toons    Mar. 

•t§Radlo    Kisses    (A.T.) Beebe- Duryea-Carewe    May 

TRoman   Punch    Terry-Toon     Apr. 

*t§Sc*teh     (A.T.)     Clyde-Bevan-MePhall    Jan. 

•{Spanish    Onion*    Terry-Toon     Mar. 

•tSSugar    Plum    Papa    (A.T.)...CIyde-Qribbons    Feb. 

*t§Swlss   Cheese    Terrytown    June 

•tiTrouble    For   Two    (A.T.) Raymond    MeKee    Mar. 

•tiWestern    Knight   (A.T.) Lambert-St.    John-MePhall. ..  Apr. 


Title 
'♦{Bitter    Friends 
TiBIg   Jewel  Case, 


(A.    T.).... 

The   (A.T.) 


Star  Rel. 

.  Lambert- McPhall     Apr. 

.  Lambert-  Kelwy-Garvln     Feb. 


Length 
Data      Faet.  .Mlns.  Reviewed 

27.... 1609.... 18 

23...   1480.... IS... Feb.    22 


?.. 

..1838. 

20. 

.Feb 

22 

13.. 

1    reel  .. 

..July 

12 

a. . 

.  . I4B0. 

16. 

reu. 

It 

15.. 

.1929.. 

21... 

June 

28 

73.  . 

KS9. 

7 

Feb. 

27 

6... 

.1888.. 

..21.. 

.July 

12 

30. 

..1840. 

...20. 

..Apr. 

12 

26. 

. . I6uu 

...16. 

. .Jan. 

zn 

25.. 

..1980. 

...22. 

..May 

31 

27.. 

..1686. 

..19. 

Apr. 

26 

IS 

..I6«4. 

...19. 

27. 

.1961. 

...22. 

..July 

12 

25. 
II.. 

..1735. 
..1573. 

..la.. 
...17. 

.June 

14 
24 

23. 

.1895. 

...21. 

.  .Apr. 

17 

13 

.. I97S. 

...22. 

. .  Apr. 

?S 

29.. 

..1716. 

...19. 

..June 

28 

12. 

.1528 

...17. 

. .Jan. 

II 

4 

004. 

..19. 

29. 

fi 

...576. 

.6. 

.  .Apr. 

26 

77 

.2002. 

16. 

...22. 

. .  Feb. 

22 

.1  reel. 
..1565. 

16. 

...17. 

. .  Feb. 

1 

18. 

..1660. 

...18. 

..May 

10 

16. 

..1642. 

...18. 

Mar. 

70 

49. 

.623 

.    .6. 

.  .  Apr. 

s 

4. 

..1891. 

.21.. 

.June 

14 

711 

...560. 

6. 

.  .Apr. 

76 

19. 

..1961. 

..22. 

.  .Jan. 

4 

23 

.637 

16. 

1 . 

..1932. 
.  .    547 

...21. 

..Feb. 

1 

9. 

..1527. 

.    .17. 

..Mar 

79 

20. 

...1661 

...20 

.  .Apr 

5 

FIRST  NATIONAL 

f Available  sound-on-dise  only) 


Title 
•tSBaek    Pay    (A.T.) 

•tIBrlde  of  the   Regiment  (A.T.) . 

•t§Dawn    Patrol.    The    (A.T.)... 

•tSFIIrtlng    Widow    (A.T.) 

•t§Furle»     (A.T.)     

•tSIn   the    Next    Ream    (A.T.)... 

•tSLIIIes    of    Field    (A.T.)     .... 

•f§Loose   Ankle*    (A.T.) 

•tIMurder   Will   Out   (A.T.) 

•tiNe.    N*.    Naaetta    (A.   T.) 

•t§Notorlous   Affair,   A   (A.   T.)., 

•t§Other    Tomorrow    (A.T.) 

•♦{Playing    Around    (A.T.)    

•t§Road  to  Patadise,  Th*  (A.T.). 

•t§Sally   (A.T.)    

t§Show  Girl  In  Hollywood  (A.T.) 

•t§8on  of  the  Gods   (A.T.) 

*t§Song   of  the   Flame  (A.T.)... 

'♦{Spring     Is    Here     (A.T.) 

'♦{Strictly    Modern    (A.T.) 

•t  ^Sweethearts  and  Wive*    (A.T.) 

•t*fiweet    Mama    (A.T.) 


FEATURES 


Itar 

Corinne    Griffith 

Segal-Pldgeen     

Barthelmess- Fairbanks.     Jr. 

Dorothy    Mackalll     

Warner-Wilson     

Jack    Mulhall 

Corinne      Griffith , 

Fairbanks.    Jr. -Young     

Mulhall-Lee 

Claire-Gray    

Blllie    Dove    

Blllle    Dove 

White-Morris       

Young-Mulhall      

.  Marilyn    Miller    

.  Whlte-Mulhall      

.Rich.     Barthelmess     

.Gray-Claire    

,  Claire-Gray     

Dorothy    Mackalll    

.Blllle    Deve    

.Alice     White     


Rel.  Date 

.June  I... 

June  22... 

Aug.    10 

.  May  II... 

.Mar.  16... 

.Jan.  26... 


Jan 
Feb.  2. 
Apr.  6. 
Feb.  16. 
May  4 
Feb. 
Jan 


9.. 
19.. 
July    20 


.  Jan. 
Apr. 

.Mar. 


12.. 
20.. 
9.. 


.May     6   . 


Apr. 

.Mar. 


IS 

2.. 


.June    15.. 
July       6.. 


Length 
Feet..  Mlns. 

.5672. ...53.. 
.7418. ...82.. 

. .   not  set. . . 

.6664 74.. 

6608 73.. 

.6336 70. 

..5979. ...67. 

..6190. 

..6200. 

.9108. 
..6218. 

.5800. ..64. 

.6003 $8. 

.6935 66 

..8277... 108. 
..7213. ...80. 
..8344 92. 

6501... 72.. 

.6388. ...71. 
.5632.... 63. 

.7000.... 77. 

.5012 55. 


..68 

.69 

101. 

.69 


Reviewed 
.June  7 
.May  24 
..July  19 
.June  7 
.Apr.  28 
..Apr.  12 
..Dec.  21 
..Mar.  8 
..Apr.  19 
..Jan.  II 
..May  3 
.Jan.  4 
..Apr.  5 
..July  5 
. .  Dec  28 
..May  3 
..Feb.  8 
..May  3 
..Apr.  28 
.May  If 
..June  7 
..July     19 


Coming  Attractions 


Title 

•t§Adios    (A.    T.)     

MiBad    Man,    The    (A.T.) 

•t|Brlght    Light*    (A.T.) 

•t§Broadmlnded   (A.T.)    

•tlBroken   Dishes    (A.T.) 

*t{Call    of   the    West 

•t§Captain    Blood    (A.T.) 

*t§College     Lover*     (A.T.) 

•t§Deep   Purple   (A.T.)    

•t§Devll's  Playground.  The  (A.T.) 

•if Father's    Son    (A.T.) 

•tiForever    After    (A.T.) 

•t§Glrl    of    Golden    West    (A.T.) 

•tlGoIng   Wild   (A.T.) 

•fiGorllla.   The    (A.T.) 

•♦{Heart    of    the    North    (A.T  » 
•flHonor    ot    the    Family,    The 

(A.T.)    

*t§Hot   Heiress,  The   (A.  T.).... 

•tIKIsmet   (A.T.)    

•tiLady   Who   Dared.   The    (A.T.) 
•♦{Little    Caesar    (A.T.).. 
•tILouisiana    Nights    (A.    T.)... 

•t§Mother's  Cry   (A.  T.) 

•♦{Numbered    Men    (A.T.) 

•tiOne   Night  at  Susie's    (A.T.). 
'♦somer    mens    wives    (A.T.> 
•tiQueen  ot  Main  Street   (A.T.). 

•t§Reckless  Hour  (A.T.) 

•HRIght  of   Way.   The    (A.T.). 

•tSScarlet  Pages   (A.T.)    

•tiSunny    (A.T.)    

•t{Sweethearts   (A.T.)    

•tiToast  of  the  Legion  A.(  T.).. 

•♦{Top    Speed    (A.T.) 

ItlTruth  About  Youth  (A.T.)... 
•tiWay  ot  All  Men,  The  (A.T.). 
•t« Widow  from  Chicago  (A.T.).. 
•tiWoman   Hungry   (A.T.) 


Rel.  Date       Lengtn         Reviewed 


Star 
Richard   Barthelmess   ... 

H  uston-  Revier     

Dorothy    Mackaill     July      5 

Kohler-Rennle     

Young- Withers    


Blllle    Dove 


Young- Fairbanks. 
Harding-Rennle    . 

Joe    E.    Brown 

Joe    Frisco    

Loretta    Young 

Walter   Huston    .. 


.75. ..June    21 


Otis    Skinner     

Dove-Tearle    

Edw.   G.    Robinson... 


Nagel-Clalre      Sept. 

Dove- Fairbanks.    Jr 

Oove-Rathbona-Thompson     

Lee- Lyon     


.72... June     7 


Nagel- Young      

Ferguson- Nixon     

Marilyn     Miller    

Miller-Pidgeon      

Clare- P Idgeon    

Brown-Claire- Whiting     Aug.   24.. 

Young-Tearle     

Fairbanks.  Jr.. Revier  Sept       7 

Alice    White      

Lee-  Kohler-Blackmer    


June   21 

-  70f  f  *  jilly  "  26 


*Means  synchronized   score.    '(Means  sound  effects.   §Means   voice   (including   dialogue   and  incidental  songs). 

All-Talker.    P.T.  means  Part-Talker.    D  means  disc.   F  means  sound-on-film. 


A.T.   after   title   means 


84 


Motion    Picture   News 


July  26, 19  3  0 


FOX  FILMS 

(After  August  all  releases  sound -on- film  and  sound-on-dise) 


Title 
•t§Arlzona   Kid.  Tilt  (A.T.). 
•tSBig    Party.   The   (AT  >... 

•tiBorn    Reckless    (A.T.) 

§t*Cameo     Kirby     (A.T.).. 


FEATURES 

Star  Rel.  Date 

Baxter-Marli     May   23.. 

Lee-Carol-Albertson   Feb.    25.. 

Edmund     Lowe     June     6... 

Terris-Murray      Jan. 

-Hcity"Glri    Tp.T.)  . . .'. Farrell- Duncan    Feb. 

•flcrazy  That  Way   (A.  T.) Bennett- Mac Kenna    Mar. 

♦t§Double   Cross   Roads   (A.   T.). .  Ames-Lee     Apr. 

•t§Fox    Movietone    Follies  ot    1930 

(A.T  )  Special    Cast    May 

't§Good    Intentions    (A.T.) Lowe-Churchill June 

•tloolden    Call    (A.T.) Carol-Mulhall-Brendel     Mar 

•♦EHannv    Days    (AT.) Special    cast    Mar. 

4§§Ha?mony   a't    H?m.    (A.T.) ....  Collier.   Sr.-Churchlll    Jan 

:T|Sn°.  KTBL  W.i-::::::!r;.rM';  r.. .:::::::  A7 
:nr  ^uSTm^I:!  •  • Y»»„i»jffttj. as 


Length 
Feet     Mlns. 
.7450.... 83. 


.6482. 

7400... 

2 6120. 

6. ...6171. 

30.  .. .5828. 


.72 
.82.. 
.68. 
..69. 

64 


20 5800 64. 


•Vkn'n    Vnnr    Rack    (AT     Rich-Warner-Hackett    Sept. 

•t" RMQh    B«Vn*    ( A.T.) . . . . . .  .0' Brian- Chandler    June 

•♦sskv    Hawk    (AT)     Garriek-Chandler    Jan. 

•tltoThls  I.  Undon   (A.T.)....  Will    Rogers    June 

•tSSuch  Men  Are  Dangerous  (A.T.)  Baxter-Owen    Mar. 

IS  (Reviewed   under  title  of   "Mask  of  Love"   In   Feb.    1, 

•tSTemple    Tower    (A.T.) McKenna-Day     Apr. 

•«»  ci,t.ri    (AT)    Dresser- Patncola     Apr. 

•  Ilwilri    company    (A  T.) Albertson- Warner-Lynn    July 

•tf Women    Everywhere    (A.T.) . . .  Murray-Dorsay- Kellard     June 

Coming  Feature  Attractions 


.7422... 
.  6340... 
..6552.. 
..7526.. 
.6395.. 

30 6750.. 

2 6745.. 

.5940.. 
.7246... 
.6500.. 
.5766... 

23 5600.. 

14 6600.. 

15 4800.. 

26 6925.. 

8.... 8300.. 

9 7586.. 

1930,  Issue) 
13. ...5200.. 
20.... 8442.. 

5 7200   . 

I 7500.. 


4. 

29.. 

16. 

2. 

19 


5. 

9.. 
25.. 
13. 


.84. 

.70.. 

.73. 
..84. 

.70. 

.75. 

.72. 

AX. 
.81. 

.72. 

.64. 

.62. 

.70. 
..60. 
..76. 
.92. 
.82. 

..58. 
..71. 
80.. 
..83. 


Title 


Star 
.  Gaynor-Garrick 


Rel.  Date       Length 


Reviewed 
..May  17 
.Mar.  I 
May  I* 
..Dec.  7 
..Apr.  19 
.Mar.  29 
.Mar.  29 

.May  10 
.June  14 
..Feb.  22 
..Jan.  18 
.  .Dec.  14 
..Mar.  f 
..Jan.  18 
..Jan.  2$ 
.Jan.  4 
..June  14 
.July  26 
..June  14 
..July  26 
..June  21 
..Dec.  14 
..May  31 
. .  Feb.      I 

..May  17 
..Apr.  28 

July  19 
..June   14 


Reviewed 


•♦sAinn«  With   You    (A.T.) Gaynor-Garrick     

•     A  e  You  Th.Te?    (A.T.) Lillie-Garrlck     Aug. 

•tSRarcelona     (A.T.) Gaynor-Bogart     

•tllig   Trail.  The   (A.T.) Wayne-Churchill-Marshall     

*}|Blondle    (A.T.)     Moran-Bogart-Ames     

•|§Broadminded    (A.T.)    --•••••■  Viet"    McLaglen     

•«Bv   the    Way.    Bill    (A.T.) ....  Will     Rogers     

•tSCheer  Up  and  Smile  (A.T.) . .  Lee-Lake-Baclanova    

,J,V;„.    Kid     The   (A.  T.) Lowe- Baxter     

•tic ,'mCmon  ,dC.aIh(A(.T.) . .!    . -  - ..  B.nnett.Ayers.Marsha..    Aug. 

•tlconnectlcut  Yankee.  A  (AT.).  Will    Rogers    

•tloevil    With   Women    (A.T.).. .  Farrell-Taylor       ... 

•t§Fair   Warning    (A.T.) q'Brien-Churchlll 

•t§Girl     Downstairs    (A.T.) 


17 7961 88. ..June  21 


.  Brendel- White-Compton 
.  Brendel-White-Compton 

.  Michael    Barttett    

.Murray-Huntington 
Lee-Compton-Corcoran    . 


O'Brien-Moran 

tSGIrls    Demand    Excitement 

(A.T).     .... ...••■■■: 

»t§Going    Nowhere    (A.T.)...... 

•t§Heart  Breaker.  The   (A.T.).. 

*t§Her   Kind  of   Man   (A.T.) 

•t&Hot   Numbers   (A.T.) .... . ... 

•♦611     I     was     Alone     With     Yo-- ■_■•-■;.• 

'flii  Gaynor- Farrell     

•  tsiiW    iniioino    (A  T.) Brendel- Linow     

•tli.ast   of  the  Duanes.  The  (A.T.)O'Brien-Loy-Browne      Aug.     31 

•tllliving   for    Love    (A.T.) Sills:Mackaill       

M§Luxury   (AT.)    Garrick-Huntlngton     

».dn  sT^bi7h'A(^:'--^^siiis-Mackai..  •::::::::::::  A«b:-2< 

•t§Man  Who  Cam.  Back.  Th« ;,„„„.  „„„„„„,„„    

♦t§Men   on    Call    (A.T.).......   -Edmund    Lowe    

•UMovietone    Follies    of    1931 

(AT)  Special    Cast     

•t§No  Favor*  Asked   (A.T.) ..... .Wayne-Lee-Francis      

•tiOh.     For    a    Manl    (A.T.) .. . .  Gaynor- Farrell    

•4§One    Night   In    Paris    (A.T.). .  Gaynor- MacKenna 

•lion    the    Make    (A.T.). .......  McLaglen-Dorsay     Not 

•t§Oregon    Trail,    The    (A.    T.).. ........... 

•UPainteH    Woman     Th.    '  *.T.)  .  .  MrLaolen-nnrsav       

•tSPlay   Called  Life  (A.T.) Moran-MacKenna     

MSPIaymates     (A.I.).  ....  Gaynor- Farrell     

•t§Princess   and  the   Plumber. 

The   (AT)        Farrell-O'Sulllvan      

•t6Red  Sky    The  (A.T.) J-    Harold    Murray 

•t6Renegades,    The    (A.T.) Baxter-MacKenna-Harrls     

•fiscotland    Yard    (A.T.) Edmund    Lowe      

•tsloa    Wolf    (A.    T.) Sllls-Keith-MaeKenna    

•t§See  America    First   (A.T.)....  Will     Rogers 

•tlsez  You.  Sez  Me   (A.T.) McLaglen-Maris-Bogart     

•tlshe's  My  Girl   (A.T.) ........  Farrell-Compton     

•tlshe    Wears  the    Pants    (A.T.) .  Dorsay- MacKenna    

•tSSouo    to    Nuts    (A.T.) Healy-Winniger 

•ifsSnJ   0°    My    Heart   (A.T.)...  John    MeCormaok    Sept. 

•t§Splder.    The    (A.T.) f.a»ter-Churchlll  ,,.,; 

•tlspy.  The   (A.T.) Sills-Muni-Churehlll     

•t§This   Modern  World   (A.T.)...  Baxter- Alcaniz      

•tluc^the  "River"  (VTl).\\\'.'.\'.Huntl'nVti'n'AuW-BaBnrt    

•»§Whlte    Flame.    The    (A.T.) ...  Paul    Paoe    ^ 

•fSWoman   Control    (A.T.) Murray-Marls-Lueo     

•tlWomen  of   All    Nations   (A.T.)  McLaglen-Lowe     

•tlWyomlng   Wonder   (A.T.) Wayne-Clarke-Compton     

•t§Young   Sinners   (A.T.) Moran- Albertson     


.July    12 


Set. ..Not  Set July    26 


.  .8241...  92...  Mar.    15 


INTERNATIONAL  PHOTOPLAY  DISTRIBUTORS 


FEATURES 


Title 

•tAfter    the    Verdict 

•tSCrlmson  Clrele.  The  

•t§Dark    Red    Roses    (A.T.).. 


Star 
. .  Olqa    Ttcheehowa 
. .  Stewart    Rama    . . 
. .  Rome-Doble    .... 


.  Jan.  I . 
Feb.  I . 
.  Mar.     I . 


Length 
Reels. Mlns.  Reviewed 

..7 76 

..7.. 79. .Jan.      II 

..8 67. .Mar.      8 


SHORT  SUBJECTS 

Length 
T)tie  Star  Reels.  Mins.  Reviewed 

•t  §  Acl  -  Dental     Treatment     2 I7 

MIAbble  Mitchell  4.  Sizzle  & 

Blake     fong    Program    8 

•t Alle2-Op    Marionettes      I » 

MICIyde  Doerr  &  Saxophone 

Sextet  Jazz   Program    I » 

•HFeed   the  "Brute    (A.T.) Animal     Novelty     1 8 

MIHoak    (A.T.)    Frawley    &    Smith I .9 

•t§Justlce    (A.T.)    .         Special    C.ast   ? '2 

•t§Llttle   Journeys    In   Songland.  .Song  Series   . 8 

•t§Mlser.   The    (A.T.) Bransby   Williams    I .8 

•t§Mr.   Smith   Wakes   Up   (A.T.)  .Marrlott-Gott     -2 16 

•)§Nlght    In    Dixie.    A    (A.T.).  .-Mltchell-Hudglm     2. 15 

•t§Nora    Blaney    No.    I Song    Program    1 9 

•t§Nora  Blaney   No.  2 Song    Program    9 

•t§Operatlc      Marionettes     I 9 

•tlRadlo    Franks   &   4    Bachelors. Song    Program    8 

MITeddy  Brown  4.  His  Band Jazz    Program I 9 

•t§Unwrltten  Law.  The  (A.T.) ...  Rosalind     Fuller    Feb.       I. ...3 30 

•t§When  the  Clock  Struck 

Twelve    (A.T.)    Nlles  Welch   2 16 


METRO -GOLDWYN-MA  YER 


FEATURES 


Title 

•tIAnna    Christie    (A.T.) 

•t§Blg    House,    The    (A.T.)... 


Star 


Rel.  Date 


Length 
Feet     Mlns. 


Greta   Garbo    Feb.     21 6700 74 

.  Beery- Morris-Hyams     lune    21.  ...7901 88. 

MsBlshop    Murder    Case    (A.T.)..  Basil    Rathbone    Jan.       S 7961 88. 

*T§Caught     Short     (A.T.) Dressier- Moran-Page     May      10 6873 75. 

•t§Chaslng    Rainbows    (A.T.) Love-King     Jan.     10 8100 90. 

(Reviewed  under  title  of  "Road  Show"  In   Nov.  2,   1929,   Issue) 

'tlChildren  of  Pleasure   (A.  T.).  Gray-Rubin-Johnson    Apr.     12 6400 

•tsDevll-May-Care     (A.T.)     Ramon    Novarro    Feb.       7 8782... 

•tloivorcee.    The    (A.T.) Shearer- Morris    Apr.     26 7533... 

*f§Free  and   Easy  (A.T.) Buster    Keaton    Mar.    22 8413.. 

•fSFIoradora   Girl,   The    (A.T.).    .Davles-Gray     May     31 7280... 

•t§Girl    Said    No.    The    (A.T.) ...  Haines-  Hyams     Mar.     15 8382., 


Reviewed 
.Dee.  21 
June. 28 
.Nov.  It 
.May  10 
.  Nov.     2 


■t§Good    News    (A.T.) Special  Cast   Not   Set. 


.8100. 


•t§ln    Gay    Madrid    (A.T.) Ramon    Novarro    May     17 7654.. 

*+§Lady    of    Scandal    (A.T.) Chatterton- Forbes- Rathbone    .May     24 6858.. 

MILady    to     Love     (A.T.) Vllma    Banky    Mar.      8 8142.. 

*t§Lord  Byron  of  B'way  (A.T.).. Terry- Kaley-Edwards     Jan.     28 7200.. 

*t§Montana    Moon    (A.T.) Joan    Crawford    Mar.    29 7917.. 

*t§Not  So    Dumb    (A.T.) Davies-Nugent    Jan.     17 7650.. 

Reviewed   under  title  of  "Dulcy"   in    Nov.   2.    1929,   issue 

t§Our   Blushing   Brides   (A.T.)..  Crawford-Page-Sebastian    ...July     II 9138.. 

Silbert-Nagel-Adoree    Apr.      5 6019.. 


•tlRedemption   (A.T.) 
•t§Richest  Man  in  the  World. 

The   (A.T.)    

•t§ Rogue    Song,    The    (A.T.). 

«t§Sea    Bat.    The    (A.T.) 

"tlShip    From    Shanghai,    The 

(A.T.) 


..Mann-Nugent    June 

..Lawrence    Tibbett    May 

.  .Bickford-  Mil  Jan-Torres     June 


27.. 
10.. 
7.. 


.98.. 

.84.. 

.93.. 

.81.. 
..93.. 
.80.. 
..85.. 
..68.. 
..90.. 
..80. 
..88., 
..85.. 

102.. 
..67.. 

7775.... 86... 
.9372... 104. 
.6570 73., 


.. .  Nagel-Johnson-Wolhelm     ...  Jan.     31 6225 69.. 

*t§Strictly    Unconventional    (A.T.)  Stone-Cavanagh-Owen     May     3 4970 55.. 

Reviewed  under  the  title  of  "The  Circle"    in   Feb.   22.    1929,   issue 

•t§Thls    Mad    World    (A.T.) Rathbone-Johnson     Apr.     19 6100 68. 

*t§They   Learned  About   Women 

(A.T.)     Van    and    Schenck Jan.     31.... 8773.... 97.. 

•tlUnholy   3.    The Chaney-Lee-Linow    Aug.      2 70. 

*t§Woman   Racket   (A.T.) Moore-Sweet    Jan.     24 6387 71. 


.Dee.  28 
.Apr.  19 
.Feb.  22 
.June  7 
.Feb.  I 
Apr.  12 
.June  7 
.May  SI 
.  Feb.  8 
.Jan.  25 
.  Feb.  8 
.  Nov.     2 

July  19 
May    10 

.July  5 
.  Feb.  I 
.May     S 

.Jan.  18 
.Fab.    22 

.Apr.  19 

.Dee.  14 
..May  *< 
.Dec.  14 


Coming  Feature  Attractions 


Star 


Rel.  Date         Length        Reviewed 


Title 

•t§Ballyhoo  (A.T.)    

'tiBattle   of  the  Ladies  (A.T.) ".„. 

*t§Billy  the   Kid    (A.T.) John    Mack    Brown 

*t§Bugle  Sounds.  The   (A.T.) Lon    Caney    

•t§Crisis,     The     (A.T.) 

*t§Dance,    Fools,    Dance    (A.T.) 

*t§Dark   Star,   The   (A.T.) Marie   Dressier   

*tl Daybreak     (A.T.)     Ramon    Novarro    

*t§D ixie    (A.T.)     

't§Doing    That   Thing    (A.T.) 

♦t§Five  O'clock  Girl,  The  (A.T.)  Marlon    Davles    

•t§Great  Day.  The  (A.T.) Joan    Crawford    

*t§Great    Meadow,    The    (A.T.) 

•t§Her   Fortune   (A.T.) Joan    Crawford    

"t§ Jenny    Llnd    (A.T.) Grace    Moore    

*t§Let    Us    Be   Gay    (A.T.) Shearer-La    Roque   Aug 

"t§Like    Kelly    Can    (A.T.) Montgomery-Jardon     , 

*t§Madame     Satan     (A.T.) Reginald     Denny 

•t§March   of   Time    (Tent.) Weber   &    Fields    

*t§Merry    Widow.    The    (A.T.) 

•tIMonsleur    Le    Fox    (A.T.)     ..Barbara    Leonard    

•t§Naughty     Marietta     (A.T.) 

*t§New  Moon.  The  (A.T.) Lawrence    Tibbett    

•t§Passion    Flower.   The    (A.T.) 

•t§Razzle- Dazzle   (A.T.)    Dressler-Moran      

•t§Red    Dust    (A.T.) Greta    Garbo     

*t§Remote    Control     (A.T.) Haines-Doran 

•tSRevue  of  Revues  (A.T.) King-Love-Haines-Crawford    

*t§Romance     (A.T.) Greta    Garbo     

*t§Rosallo   (A.T.)    Marion    Davies    

•t§Singer  of  Seville,  The  (A. T.).  Novarro-Jordan-Adoree     ..       Aug.     24... 9179...  100. 

•tlSong    of    India    (A.T.) 

*t§Tampico     (A.T.)      

•tlThose   Three    French    Girls    (A.T.) 

•t§Trader   Horn  (A.T.)    Harry    Carey.     

•t§War   Babies    (A.T.)    Buster     Keaton     

•t§War    Nurse    (A.T.) 

•t§Way  for  a  Sailor   (A.T.) John    Gilbert    

•t§Way   Out  West    (A.T.) Haines-Hyams     

•HWorld's    Illusion.    The    (A.T.) 


70. ..May    S 


.July   12 


SOUND  SHORTS 


Title  Star  Rel. 

•tSAII    Teed    Up Charley    Chase    Apr. 

•t§Baby    Follies    (A.   T.) Revue     Apr. 

't^Bear  Shooter*     Our    Gang     May 

*t§Below  Zero  (A.  T.)    Laurel-Hardy     Apr. 

•tfBIg    Kick.  The Harry    Langdon    Mar. 

*t§Biltmore    Trio    Ian. 

•tSBIotto    Laurel-Hardy    Feb. 

•  +  §Brats      Laurel-Hardy     Apr. 

*t§Clock   Shop,   The Revue    May 

*t§College    Hounds    Dogs 


Date 
19.. 
12  . 
17.. 
26. 
29. 
25. 


Length 
.1895... 


Reviewed 

. .  Mar.  20 


'tSCollage    Romeas    Blltmore  Trie  Jan. 

*t§Dnerr,     Clyde     Jan. 

*t§Fast  Work   (A.  T.)    Charlie     Chase     June 

•f 5 Fifty   Million   Husbands Charlie    Chase     May 

tlFlghtlng    Parson Langdon    Feb. 

•  t§ First    Seven    Years.    The Our    Gang    Mar. 

'Flower  Garden    Revue    Jan. 

*t§Gems    of    M-G-M    (A.T.) 

•t§Haywlre    (A.T.)     Laurel-Hardy      May 

•+*Head    Guv.   The        Harrv    Lanodon    Jan. 

*t§Hog  Wild   (A.  T.)    Laurel-Hardy     May 

'*SH»i  Dog   ...      Dogs    

•t§Klddles    Revue    (A.    T.) Mar. 

*f§King,   The    Harry    Langdon    June 

"tlManhattan    Serenade    (A.    T.) .  Hackett-Doran     

t§ Night  Owls   (A.  T.) Laurel- Hardy     Jan. 

-t§Old   Man  Trouble  (A.T.) Davldson-Nlehelt     

•t§Real   MeCoy  (A.T.) Chase     Feb. 

*t!)Shlv*rlng    Shakespeare    Our   Gang    Ian. 

•tfShrlmp,  The   Harry    Lengdon    May 

•tlSong    Writer's    Revue.    The    (A.T.) 

*t§Tough    Winter.    A Our    Gang    June 

"t§Van    &    Schenck Jan. 

•tSVodevllle    (A.T.) Laurel-Hardy    

•tSWhen    the    Wind    Blevra Our    Gang    Aor. 

•t§ Whispering    Whoopee    Charlie    Chase     Mar. 


..1881  

..1889... 
..1827... 
...853.... 
.2654..., 
.1928... 
.2  reels.. 
.  .2  reels. 
...853... 
...572... 
..1866..., 
..1846.... 
...1877... 
..1843... 


.Feb.   15 
'.  Jan."  25 


..Feb.   15 
.Apr.      5 


.May  24 
.  Mar.  29 
.Dec.  14 
.Apr.     5 


29.. 
II. 

31 

15' 
14. 


.1775 

.1878... 
..1775    . 

.  2    reels. 


.June     7 


.Feb.    15 


.1787... 

.1895... 
.  2  reels. 
.1899... 
.1870... 
.1738... 


1880... 

.799... 

2  reels. 
.1795... 
.1907... 


..Dec.  14 
"bed' 14 
..Feb."l5 
'.  iviar."29 


Mar.  29 


PARAMOUNT 

FEATURES 


Rel. 
.Jan. 


Date 
4... 


Length 
Feet    Mlns. 


Title  Star 

*t§Appleeauce      (A.T.) Helen    Morgan    

•t§Behlnd    the    Make-Up(A.T.) . .  Skelly-Wray-Powell      Jan. 

•tIBenson  Murder  Case  The  (A.T.)Powell-Pallette-Calvert     Apr. 

•t§Blg    Pond.    The    (A.T.) Chevaller-Celbert     May 

•tSBorder    Legion,    The    (A.T.) . .  Arlen-Wray-Holt    June 

■tSBurnlng    Up    (A.T.) Arlen-Brlan      Feb. 

•t§Clvlllan     Clothes     (A.T.) Cooper-Collyer     July   12  

?t§Dangerous    Dan  McGrew  (A.T.)  Helen     Kane     July       5 6571 7 


II 
12.. 

3.. 
28.. 

I.. 


.7068. 
.6364. 
.5794., 
.6984. 
.6088. 
.5251., 


..78. 
..71. 
..65. 
..78. 
..68. 
..58. 


Reviewed 
..Oct.  12 
..Oet.  26 
..Apr.  19 
..May  17 
..July  5 
..Feb.   15 


. . .June  28 


"Means   synchronized   score. 


fMeans   sound   effects.   §Means   voice   (including   dialogue   and   incidental  songs).    A.T.   after   title   means 
All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-Alm. 


July  26, 19  3  0 


Motion   Picture   News 


85 


II 7273 81.. 

26 7177 70.. 

19 6312. ...70. 

.71... 

..III. 

.68.. 


18.. 
12... 
22.., 
8.. 
26.. 
17.. 
15. 


0061 

.6120. 

.5500 61. 

.6024 67. 

.9125 90. 

.6586 73. 

.6700 74. 


•t§Dangerous     Paradise     (A.T.)  ..Carroll-Arlen     Feb.     22 5244 58. 

•tSDevil'S    Holiday,    The    (A. T.).  Nancy    Carroll     May     24 6743 75. 

•tIFollow     Thru      (A.T.) Rogers-Carroll      July    26 Not    set     ... 

•t§For    the    Defense    (A.T.) William    Powell    -  July  26 5670 63.. 

»t§Honey    (A.T.)     Nancy     Carroll     Mar.     29 6701 74. 

•tJKibitzer    (A.T.)     (D.)     Green-Brian-Hamilton    Jan. 

•t§Ladies    Love    Brutes    (A.T.).. George    Bancroft    Apr. 

*t§Light  of   Western   Stars  (A. T.)Arlen-Brian-Green     ..Apr. 

*t§Love    Among    the    Millionaires  (A.T.) ..  Bow-Smith      July     I 

•t§Love    Parade    (A.T.)     (D)...    Chevalier-MacDonald     Jan. 

t§Man    From   Wyoming    (A.T.)... Cooper-Collier     July 

*T§Men    Are    Like    That    (A.T.).. Hal    Skelly     Mar. 

•t§Only    the    Brave    (A.T.)     Gary    Cooper    Mar. 

*t§Paramount    on    Parade     (A.TjSgecial    Cast    Apr. 

*t§Return  of    Fu   Manchu    (A.T.).OIand-Arthur     May 

•tSRoadhouse    Nights    (A.T.) Morgan-Ruggles     „•„•  •  Fe5;,„ 

Reviewed   as    "River    Inn"     In      Dec.     28.      1929      Issue 

Numbers     (A.T.)  ..Charles    Rogers     June     7 7074 79 

Syracuse    (A.T.).. Jack    Oakie    July     26 .... 

Son     (A.T.) Ruth   Chatterton    Mar.     22 6868. 

•tlSeven    Days'    Leave    (A.T.) ...  Gary    Cooper ..Jan.     25....6I00. 

Reviewed    under    the    title    of     "Medal"    In  Nov.   23,    1929  Issue 

•tSShadow   of   the    Law    (A.T.) ..  Powell-Schilling    June     14 63 

•t§Slightly    Scarlet    (A.T.) Evelyn    Brent    -Feb. 

•t§sociai    Lion,    The    (A.TJ    Oakie-Brian     June 

•t§Strcet    of     Chance     (A.T.) Wm.    Powell    Feb. 

•t§Texan.     The     (A.T.) Gary     Cooper     May 

•t§True    to    the    Navy    (A.T.) Clara    Bow    May 

•t§Vagabond    King,    The    (A.T.) .  King-MacDonald-Oland    Apr. 

"With    Byrd   at   the   South    Pole June 

•t§Young     Eagles    (A.T.) Charles    Rogers    Apr. 

•t§Young      Man     of     Manhattan 
(A.T.)     Colbert-Ruggles     May 


•t§Safety  In 
*t§Sap  From 
•tfSarah    and 


.Feb.  22 
.May  17 
May  24 
.July  12 
.Feb.  22 
.Aug.  31 
.Apr.  19 
.May  31 
.July  12 
.Oct.  19 
.July  12 
.  Nov.  23 
.Mar.  15 
.Apr.  5 
.May  10 
.  Dec.   28 

.June  7 


22.. 

7.. 

8.. 
10.. 
31.. 
19.. 
28.. 

5.. 


.6402.. 
.5403.. 
.7023... 
.7142.. 
..6396.. 
.9412.. 
.7411... 
.6405.. 


.77. 
.68. 

.68.. 
.71.. 
.60.. 
.90.. 
.68.. 
.71.. 
105.. 
.82.. 
.71.. 


.Mar.  22 
..Nov.  23 

June  7 
.Jan.  25 
June  21 
Dec.  28 
.May  17 
.May  17 
.Jan.  II 
June  23 
Mar.  22 


17 7621. ...85. ..Apr.  26 


Length  Review* 
"2."  ."".6750....  75.'.  '.Apr.'  5 
'.36'.'.'.'.'."'.'.'.'.'.'.'.'.".'.".'.'.'.'.".'. 


23.... 5940.... 


..July    12 


Coming  Feature  Attractions 

Title  Star  Rel.  Date 

•t§Animal    Crackers    (A    .T.) Marx    Brothers 

•fsAnybody's    War    (A.T.) Moran    &.    Mack Aug. 

•tsBackstage    Blues   (A.    T.) Moran    &.     Mack 

•t§Better    Wife,    The     (A.    T.) ..  Chatterton- Brook     Aug. 

*t§Blue   Angel,   The    (A.T.) Emil    Jannings    

•tsBusiness    is    Pleasure    (A.T.) 

•tfCave    Man.    The    (A.T.) Geo.     Bancroft     

*t§Dancing     Mothers     (A.    T.) 

•t§Feet     First     (A.     T.) Harold    Lloyd    

•t§Fighting    Caravan,    The(A.T.) .  Cooper-Torrence      

•t§Fle»h   of    Eve    (A.    T.I Nancy   Uarroii    

•t§General.    The     (A.     T.) Huston-Francis 

•tJGrumpy    (A.   T.)    Cyril    Maude    Aug. 

•tSHeads    Up    (A.    T.) Rogers-Kane      

•t§Honeymoon    Lane    (A.    T.) Eddie   Dowlinfl 

*t§ Huckleberry     Finn     (A.     T.).    Junior    Coghlan     

•t§Kid    Boots    (A.    T.) Jaek    Oakie    

•t§Ladies'    Man    (A.    T.) William    Powell    

*t§Last    Company,    The    (A.T.) . .  Veidt-Evans     

*t§Laughing    Lady,    The    ( A.T. ).  .Chatterton- Brook     

•t§Laughter    (A.    T.)     Nancy  Carroll    

•t§Leave   It  to    Lester    (A.T.) 

•t§Let's    Go    Native    (A.T.) MacOonald-Oakli'      Aug. 

•tILittle     Cafe,     The     (A.     T.) . .  Maurice    Chevalier    

•t§Love     Waltz.     The     (A.T.) Harvey-Batten ,■;■;„ 

•t§Man    From    Wyoming    Gary    Cooper    July    12 6120 68...    July    12 

•^Manslaughter     (A.     T.) Colbert-March     Aug.       9 July    26 

•t§Merton   of    the    Talkies    (A.T.)  Jack    Oakie    

»t§Molinoff  (A.T.)    Charles    Rogers    

•t§Morocco    (A.   T.)    Cooper- Dietrich     

*t§Monte     Carlo     (A.     T.) MacDonald-Buchanan     

•t§New     Morals     (A.     T.) Chatterton-Brook    

•tlQueen    High    (A.    T.) Ruggles-Rogers-Morgan      Aug.       23 

•tsRight   to    Love,    The    (A.T.) ..  Ruth   Chatterton   

•t§Rodeo    Romance   (A.   T.) Arlen-Carroll     

•t§Rose  of  the   Rancho   (A.   T.K.Gary    Cooper     

•f §Royal    Family,   The    (A.   T.) . .  Frederic    March    

•  §Scarab  Murder    Case    (A.    T.)  William    Powell     

•t§Sea    God,    The    (A.    T.) Arlen-Wray      

•tISilent     Enemy.     The     Indian    Cast    Aug.       2.  ..  .8080 ..  .  .88. .  .  May   17 

•t§Skippy    (A.    T.)    v-v 

•t§Spoiler,    The    (A.    T.)     Gary   Cooper 

•testation  S-E-X    (A.   T.) Clara     Bow     

•t§Tom    Sawyer    (A.    T.)     Jackie    Coogan    

•§§Youth    (A.    T.) Hersholt-Wray     


16 


.6560 65.  ..May  31 


SOUND  SHORTS 


Rel 


Date  Length 

2.2  reels. . 


Title  Star 

itSAccidents   Will   Happen   (A.T.)  Smith    and     Dale Aug 

*t§Actions     Speak     Louder     Than 

Words    Wm.   &   Joe    Mandel May      3 I  reel 

•tSArtist's   Reverie.  The   (A.T.)..  Ash- Washington      I  reel. 

•t§At    Home     (A.T.) Lulu     McConnell     I  reel. 

*t§Ballet   Class,    The    (A.T.) De    Mille-Albertieri    May      31 I  reel . 

*t§Barnacie       Bill.      the      Sailor 

(A.T.)      Talkartoon     . . .- I  reel 


•tsBearded   Lady   (A.  T.) Christie    Comedy    Mar. 

•t§Bedelia    Screen   Song    Jan. 

•t§Belle   of   the    Night Feb. 

•tsr.liinatown    Fantasy.    A Miller-Dova    July 

•tIChords    of    Memory May 

*t§oockeyed    News    (A.    T.)    Eddie    Cantor    

*t§Come     Take     a     Trip     In      My 

Airship    Screen   Song ..May 

•tSConfounded    Interest    (A.T.) . . .  Haymond     &     Caverly 

•{§Dance,    You    Singers    (A.T.)..  Puck    &    White 

•t§Oeep    "C"    Melodlea Frances    Williams    Jan. 

•t§Desperate    Sam    Bert    Green     Mar. 


4.. 

15. 
5.. 
10.. 


. I  794 . 

.604 

.2  reels 

.  I    reel May  24 

.  I   reel 


24....  I   reel. 


•t§Dlzzy    Dishes    (A.T.).. 
•t§Don't    Believe    It    (A.    T.) . 
•ffDown    With    Husbands    .... 

•t§Dresden    Dolls    (A.    T.) 

*t§Duke  of  Dublin  (A.  I.j ... 
*t§Family  Next  Door.  The.. 
•t§Fatal   Card,   The    (A.T.)... 


.901 

.1832 

.  I   reel 

.  1872 Mar.  22 

.1660 Mar.  22 

.  I   reel 

.1850 

.1381 Feb.    15 


Talkartoon      Aug.      9 

Christie    Comedy    Feb.       8. 

\rih,,r. Roach     Mar.      8. 

.Gamby    July     26. 

onritue    Comedy     , Feb.        I  ■ 

.  Charles    Ruqqles    Jan.      II. 

.  W.    &    E.    Howard 

•tlFeelin'   Blue   (A.T.) Ash- Washington     I  reel 

*t§Flrebugs    Talkartoon     May     10 704 Apr.    19 

•t§Fit  to   Be   Tied    (A.T.) Burns    &    Allen Aug.      2 I   reel 

•t§For    Love    or    Money    ( A.T.) . .  .Christie    Comedy     Jan.       4 1870 

*t§Food   for   Thought    (A.T.) Allen     &     Canfield I  reel 

*t§Getting   a    Break    Block    &    Sully May    17 1  reel June   28 

•tsGetting   a  Ticket   Eddie    Cantor    Mar.    22 948 FeD.    15 

*t§Glow  Worm.  The   (A.T.) Screen    Song    Aug.    23 564 July    19 

•t§Grand    Uproar    (A.T.) Talkartoon      I  reel 

•t§Helping    Hand,    The    (A.T.) ..  Solly    Ward    I  reel 

•t§He   Was   Her   Man    (A.T.) Gilda    Gray    2  reels 

*t§H is    Honor,    the    Mayor Christie    Comedy     Mar.    22 1665 July    5 

*t§Hot   Dog Talkartoon     Mar.     29. ...  I   reel 

*t§Hot    Time    In    the    Old    Town 

Tonight,    A    (A.T.) Screen    Song    Aug.      2....I   reel July      5 

*t§l    Came    First   Herman    Timberg    Apr.     12 814- 

*t§l'm  a   Wild   Woman    (A.T.)...  Boydell-Ash      I  reel 

•fsTm    Afraid   to    Come    Home    In 

the    Dark    Screen  Song    Feb        I.. 

•t§l'm    Forever    Blowing    Bubbles.  Screen    Song    Mar.     15.. 

*t§ln    the    Good    Old    Summertime 

(A.T.)     Screen    Song    June      7.. 

*t§ln  the   Shade  of  the   Old   Apple 

Tree    Screen  Sono      Jan.      18     ..    752.    . 

*t§lnsurance     Eddie    Cantor    I     reel. 

*t§lntroduction     of      Mrs.      Gihbs 

(A.T.)      Lulu     McConnell     

*t§Jazz   Preferred    (A.T.) Zelaya      I   reel.... 

•t§Kandy    Kabaret    (A.T.) Children's      Ballet      I  reel.. 

•tSLa  Paloma   Screen    Song    Apr.     12 574... 

#t§La   Schnapps.    Inc.    (A.T.) Smith    &    Dale    

*t§Lady,   You   Slay   Me   (A.T.)...   Perkins-Hillpot     I     reel.. 


651.. 
I   reel. 


.  I   reel . 


..July     5 
.June  28 


*t§Let  Me   Explain   (A.  T.) Christie    Comedy    Jan.       4 1870... 

*t§Lovers'     Lane    (A.T.) Arthur    &.     Morton     Havel 

"tSMany     Moons     (A.T.) Bruce     Novelty      Aug.     9 I    reel.. 

*t§Meek    Mr.    Meek,   The    (A. T.J.Jimmy    Barry    I  reel . . 

•tSMillion     Me's,    A Lee    Morse Apr.     26 964... 

•t§Moon    Bride's    Wedding,    The..U.    S.     Indian    Band Feb.     22 967... 

•t§Mountain    Melodies Jan.      II 994... 

•t§My   Gal   Sal    (A.T.) , Screen    Song    I  reel.. 

*t§Neighborly    Neighbors    (A. T.).  Lulu    McConnell    Aug.     16 2  reels. 

•t§Ole    Man    Whoopee    (A.T.) Art    Frank    I  reel . . 

•tlParamount    Acts    I  reel . . 

*t§Paramount     Comedies     2  reels. 

•t§Paramount    Pictorials     

*t§Paramount    Screen    Songs    I  reel.. 

•ItParamount    Sound    News I  reel. 

*t§Paramount     Talkartoons I  reel . 


.Jan.    25 


15. 

30. 

21. 

8. 

22. 
24. 

18. 


.738. 
.  737  . 
.2  reels. 
. I  reel.. 
. .987..  . 
.1634  .. 
.  I  reel . . 
.1747 


.Feb. 


.Jan.    18 
.Jan!    25 


•t§Prlsoner's    Song.    The Screen     Song      Mar. 

*t§Radlo    Riot    Talkartoon     Feb. 

•tlResolutions     (A.T.) Billy    House    Aug. 

*t§Rube,    The    Jimmy    Barry    June 

•TSSalt     Water    Ballads Mar. 

•nscrapplly  Married  (A.  T.) Christie    Comedy    Feb. 

*t|Schipa,    Tito     May 

•tSSo  This  Is  Paris  Green Fazenda     Jan. 

•t§Story    Book  Parade,  The  (A.T.)  Children's    Ballet    I  reel. 

•t§Stronger    Sex,    The    (A.T.) Christie   Comedy   Mar.      15 1760 

*t§Sunset    Hunter.    The ...June     24 ...  I   reel 

*T§Tide    Rises,    The    June     14 I  reel 

*t§Toys     Ormonde    Sisters    June    28 I   reel 

•tSTwentieth    Amendment,    The    (A.T.) 2  reels 

•t§Voices   of    Lonely    Men Apr.     19 I  reel 

"t§Wanderlust     Bruce  Seenle   Apr.       5 I  reel Feb.   15 

•t§Wee   Bit  0'   Scotch   Feb.      8 1022 

*t§Wise    Flies    (A.T.) Talkarton    July     19 I  reel 

*t§Ye».   We   Have   No   Bananas. ..  screen    song         Apr.    26....  I    reel May     24 


PAT  HE 


FEATURES 

Title  Star 

niBachelor's  Seeret,  A  (A.T.)  (F) .  Alan    Hale 


Length 
Feet.  .  Mins.  Reviewed 


.7607.'.  ..84...  Nov.    15 


.6740. 


.73...  Nov.    30 


*t§Beyond     Victory     (A.T.) Boyd-Collyer    July 

•t§Big    Shot.    The    (A.   T.)    (F) 

•t§Clothes    (A.    T.)    (F) Constanee   Bennett    May 

*t§Crashing   Through    (A.  T.XF) .  Wm.     Boyd     June 

•t§Grand   Parade    (A.T.)  (D  &  F) .  Twelvetrees-Seott    Feb. 

*t§Hot  and  Bothered  (A.T.)  (F)..  Eddie   Quillan   Aug. 

*t§Officer    O'Brien    (A.T.)     (F)..  William    Boyd     Feb. 

*t§Negligee    (A.   T.)    (F) Ina    Claire      May 

•t§Painted   Desert   (A.   T.)    (F)..  William    Boyd     

•t§Parachute    (A.    T.)    (F) Armstrong. Lombard     luly      19...  

•t§Pardon    My    Gun    (A.T.) Starr-Duryea     June    29 5654 63  ...July    5 

•f§Play    Boy    (A.    T.)    (F) tddie   uuiilan    

♦tlSaratoga    (A.T.)    (F) Constance   Bennett    Julv       5 

•t§Swing    High    (A.T.)    Twelvetrees-Scott     June    18 7500 75 May    S 

*t§Treasure   Girl    (A.   T.)    (F) Aug.      3 


13. 

'  4.' 
8. 
2. 

24. 

15 

25. 


Coming  Feature  Attractions 


Title  Star 

•t§Adam  and   Eve   (A.T.) Constance    Bennett    

*t§AII    the    Way    (A.T.) Constance    Bennett    

•tlGreater   Love,    The    (A.T.) Ann    Harding    

•tfHer    Man    (A.T.) Helen    Twelvetrees    

•tlHoliday     (A.T.)     Harding-Astor-Horton     .. 

*t§ln    Deep   (A.T.) Constance    Bennett     

*tll    Take   This   Woman    (A.T.) ..  Harry    Bannister    

*t§Last    Frontier.    The(A    .T.) ...  William     Boyd     

*t§Lazy    Lady    (A.T.) Constance    Bennett    

'tSLooking   for  Trouble   (A.T.) .    .  Eddie     Quillan      

•tINight   Work    (A.   T.) Eddie     Quillan      

•t§North  of  the  Yukon   (A.T.).      William    Boyd    

*t§Price  of  a  Puny,   The   (A.T.).  Helen    Twelvetrees     

•t§Rawhlde    (A.T.) William    Boyd    

*t§Romance    Harbor    (A.T.) 

•flsiren    Song.    The    (A.T.) Mary    Lewis     

*t§Taking  the   Rap   (A.T.) Robert   Armstrong    

*t§This    Marriage    Business     (A.T.) 

•t§ Up  and   At'  Em    (A.  T.XF) 

•flWar  and   Woman   (A.  T.XF) ..  Boyd-Harding-Armstrong 
•t§Woman    Afraid.  A    (A. T.XF) 


Rel  Date         Length 


Not    Set 8870 97... June    14 


SOUND  SHORTS 

(Available  sound-on-Hlm  and  sound-on-disc) 

(Note:    Pathe    does    not    list   running    time   on    Shorts.      The    approximate    running    time   of   reen 
in   the    important  series,   however,   follow: 

2    reel    comedies 26  nil. 

Pathe   Sound    News 10  mln. 

Pathe     Silent     News 10  nil. 

Pathe    Audio     Review II   ■J*. 

Pathe   Review   II   mm. 

Aesop's    Fables    ....  8  nil. 

Grantland    Rice    Sportlights 10  Bin. 

Talking   Topics   of   the    Day 7  all. 


Title 
•+SAII   Stuck  Up   (A.T.) 

•t§America  or  Bust  (A.T.)... 
•tsBeauty     Spot,     The     (A.T.)... 

•t§Big     Hearted    (A.T.) 

•t§Blg   Top   Champions    (A.T.).. 

*t§Bowi    and     Arrows 

*t§Pugville  Romance  (A.T.).... 
*t§Campus   Favorites   (A.  T.)... 

*t§Carnival    Revue    (A.    T.) 

•tSChampion     Makers     (A.T.) 
*t§Child    Life   of    India    (*.T.). 

•fSChills  ana   Fever   (A.T.) 

*t§Clothes  Make  the  Man  (A.T.). 

*t§Cover    Charge    (A.T.) 

•tiCrosby's    Corners    (A.T.) 

•t§Darktown     Follies     (A.T.) 

•StDeep    South     (A.    T.) 

•t-§Dlxie     Days     (A.T.) 

•t§Dogglng    It    (A.T.) 

•t§Doing    Phil   a    Favor    (A.  T.). 

*t§Drums  of   Fear  (A.T.) 

•f§Falrway    Favorites    (A.T.)... 

•t§Feline     Fighter    (A.T.) 

•t§FiftyMileslrom  Broadway  (A.T.) 
•t§Flsh.    Fowl  &   Fun    (A.T.)... 

•t§Foolish      Follies      (A.T.) 

•tlGlacier's  Secret.  The  (A.  T.) 
•t§Golden  Pagoda,  The  (A.T.). 
•tGood   O'd  School   Days   (A.T.). 

•tlHappy     Golf    (A.T.) , 

(t§Hearts  and   Hoofs   (A.T.) 

*t§Haunted    Ship     (A.T.) 

't§Her    Hired    Husband  (A.T.) . . 

•t§High    and    Dizzy 

*t§H  is     Birthday    Suit    (A.T.).. 

•tlHigh   Toned    (A.  T.) 

•t§Home,    Sweet   Home    (A.T.).. 

•t§Honest    Crooks    (A.T.) 

•tSHooked   (A.T.)    

•t§ln   the   Park    (A.T.) 

•t§lron    Man.    The    (A.T.) 

•t§Jungle   Jazz   (A.T) 


Star  Rel  Date 

MeNaughton-Knapp    Jan.       19 

Daphne    Pollard    

Dawson-Carney      Mar.     30. 

Harry     Gribbon     

Sportllght   Mar.     23. 

Sportllght      Jan.       12 

Aesop    Fables    


Hiatt -Hughes     

Soortlight     

Vagabond   Adv.    Series 

Shean-Knapp     Apr. 

Feb. 

Topics   of   the    Day    Feb. 

Reg.     Merville     Feb. 

Buck    &    Bubbles Mar. 

Song    Sketch     Apr. 

Aesop    Fables    Mar. 

Sportllght     Mar. 

Mackenzie    Ward    Feb. 

/agabond    Adv.    Series 

Sportllght   May 

Sportlight     Feb. 

Watson- Merville      Mar. 

8portllght   Apr. 

Aesop     Fable     Mar. 

Vagabond    Adv.    Series    May 

Vagabond    Adventure    Series.  May 

Aesop     Fable     Mar. 

Sportllght   Jan. 

Keefe-Rico     

Aesop    Fable    April 

Noel   Frances  Jan. 

Geo.    LeMaire    Mar. 

Herman-Green    Mar. 

"Buck    4V    Bubbles" Feb. 

Topics    of   the    Day    Mar. 

"Buck    &    Bubbles" Mar. 

Sportlight     

Topics   of   the    Day Jan. 

"Aesop   Fables"    Jan. 

Aseop   Fable   


26 


Length         Reviewed 

. .  .2  reels Feb.      I 

. .  .2  reels June  21 

. .  .2  reels Mar.  22 

..2   reels June    28 

. . .  I    reel 

. . .  I   reel Jan.    1 1 

. .  I   reel June  21 

..I    reel July    6 

.  .  .2  reels July    19 

..I     reel June     21 

..I     reel July  12 

. .  .2  reels. 

. .  .2  reels 

...I   reel Feb.    15 

..  .2  reels Feb.    15 

. .  .2  reels Feb.  22 

..I    reel June    28 

...  I  reel 

. . .  I   reel Mar.    15 

..  .2  reels Feb.     8 

...I  reel June  28 

...  I  reel 

. . .  I  reel Feb.     3 

.2  reels 

..I  reel 

. .  .1   reel Mar.    8 

...I   reel May  31 

. .  .1  reel Apr.     5 

...I   reel Mar.    8 

. . .  I  reel Jan.    25 

...2  reels May  31 

...I  reel May     8 

.  .2  reels Jan.      4 

. .  2  reels 

. .  .2  reels Mar.      I 

.  .2  reels Feb.      3 

..  I  reel Feb.     22 

.  .2  reels 

. . .  I   reel 

...I  reel Jan.    18 

. . .  I  reel Jan.    18 

. . .  I   reel July    19 


'Means  synchronized   score.    -\Means   sound   effects.   §Means   voice    (including   dialogue   and   incidental   songs).    A.T.   after   title    means 

All-Talker.    P.T.   means  Part-Talker.    D   means   disc.    F  means  sound-on-film. 


86 


M  o  t  i  o  n    Picture    N  e  w  s 


July  2  6 , 19  3  0 


*t§Lair    of    Chang-How    (A.T.)  ..  Vagabond    Adv.    Series 

•move's     Memories     (A.T) Song    Sketch    Feb.      16 

*t§Mlnd      Your      Own      Business 

(A.    T.)     

ItSMusical     Beauty    Shop     (A.T.) 

ItSNoah    Knew    His   Ark    (A.T.) 

•t§On    tne    Air    (A.T.) Topic*  #1  the   D«y )an.       12... 

*t§Oom    Pah    Pah    (A.T.) Aesop    Fable    May    II I 

•t§Pathe   Audio   Review   (A.T.)  ...  Released   Every  Week 

•tlPathe    Sound    Newt Released    Twice    Every    Week 

•t§Perlect    Match.    The    (A.T.) ...  Butler-Mayo     Apr.         6... 

*t§Pick    'Em    Young    (A.T) Agnew-Geraghty     May        4... 

•StRanchhouse    Blues    (A.T.)     May       17... 

•t§Red    Heads    (A.T.)    Nat   Carr    

•t§Rich    Uncles    (A.T.) Richard    Carle    May       II... 

•tSRIde   'Em   Cowboy    White-Carney     April     13... 

*t§  Romeo     Robin.     A 

•t§Royal    Flush.    A    (A.T.) 

'ttRubevlllr    Night    Dub    (A.T.)   H.    B      Wataaa.  Jan.       26... 

*t§Sacred    Fires    (A.T.) Vagabond    Adv.    Series 


2  reels. 
I   reel.. 


SOMJ  ART-WORLD  WIDE 


.2  reels. 
2  reels. . 
I  reel . . 
I  reel., 
reel .... 
I  reel . . . 

1  reel. . . 

2  reels. 
.2  reels. 


..July  12 

.June  7 

..June  7 

..Jan.  II 

.June  7 


.Apr.     5 
.May   10 


2  reels. 

1  reel . . 

2  reels. 

1  reel . . . 
.2  reels. 

2  reels. . 


May  24 
.May  3 
..Apr.  5 
.Juno  28 


.Nov.   18 


*T§Shlp    Ahoy     (A.T.) A..op    Fable     Jan.  5 2  reel. 

••SSinging    Saps    (A.T.) Aesopi    Fables    Feb.        2 I   reel.. 

•t§Slxteen    Sweeties    (A.T.) rYhite-McNaughten   Apr.       20 2  reels. 

*t§Sky    Skippers    (A.T.) Aesop    Fablei    Feb.      16 I   reel.. 

*t§Songs   oT    Mother Song   Sketch    Feb.       2 I  reel.. 

•tISpllls  and  Thrills  (A.T.) Sportllght     Apr.        6 I  real.. 

•t§Splashing    Through    (A.T.) Sportllght   Feb.      23 I  reel.. 

•§tSporting   Brothers   (A.T.)    I   reel... 

•StStreets   of    Mystery    (A.T.)     ..Vagabond     Adventure     Series.  June        2 I   reel.. 

•t§Swell    People    (A.T.) Marcia    Manning    

•f§Temple    of    Silence    (A.T.) ....  Vagabond    Ad.    Series I    reel.. 

•tITIght    Squeeze    (A.T.) LeMaire    Feb.        2 2  reels. 

•t§Trumpeteer,   The    (A.T.) Song   Sketch    .Jan.       19 I   reel   . 

•tSTrylng    Them    Out    (A.T.) 2  reels. 

*t§Two    Fresh    Eggs    (A.T.) St.   John-Aubrey   2    reels.. 

■  la  voice    ui    me    »ca    (A.T.) Song    Sketcn    May        4. ...I   reel.. 

*t§Western     Whoooee     (AT.)..     Aesop   Fables    Apr       13 I    reel 

•tSWhat.    No    Baltt    (A.T.) Ttple*  *f  the   Day Mar.       9.... I  reel.. 


.Jan.  II 

.Feb.  8 

..Apr.  19 

..Feb.  15 

.May  10 
..Apr.  12 

..Feb.  15 

.June  7 

.May  3 

July  19 

July  19 

.Nov.  23 


.June     7 

..July    5 

May     3 

.Apr.    19 


RKO 

FEATURES 


Title 
•t§Alias    French   Gertie    (A.T.).. 

•t§Beau    Bandit   (A.D.)    

*t§Case  of  Sergeant   Grlseha 

•tICuckoos.    The    (A.T.) 

•t§Fall     Guy.    The    (A.T.) 

•t§Framed    (A.T.) 

•tSGIrl  of   Part   (A.T.) 

•t§He    Know   Women   (A.T.). 

•»6Hit   the    Deck    (A.T.)  

•t§lnside  th*  Line*  (A.T.).... 
•tSLove   Comes    Along    (A.I.).. 

•  +  §Lovln'    the    Ladies    

•tIMidnight  Mystery.  The  (A.T. 
•tSRunaway  Bride.  The  (A  .T.) 
•tSSeeond    Wlfa    (A.T.) 

•tSSeven    K.vi   t«   R.Mtnte    '»    T   > 

•tSShe's  My  Weakness  (A.T.). 
•t§Shooting     Straight     (A.T.)... 


Star 
.Daniels- Lyon    Apr. 

.La    Rocque-Kenyon    Mar. 

.  Morris-Compson-Herthslt    ...Fab. 

.  Wheeler-  Woolsay    May 

.  M  ul  I  hall  -Clarke -Sparks     June 

.  Brent-Toomey      Mar. 

.O'Neil-Sharland    Feb. 

Sherman- Joyce     May 

.  (lik  ie.  Walter      Feb 

.  Compson-  Forbes    July 

(Jameis-  Hughok     jan. 

Richard    Oil  Apr. 

)Compson-Sherman     June 

.  Astor- H ughes    May 

.Nagel-Lee     Fob. 

Dix-Seegar      Ian. 

.Carol- Lake- Bunco     Aug. 

.  Dix-Lawior      July 


20. 


Length 
Feat.  .Mins. 

.6202.... 65. 

.6169 69.. 

..8191 92. 

.8100 90. 

..6175. ...65. 
..6136 68. 

.6174 69. 

.6319. ...70. 

.9327.      .85. 


. . 7038  ...  7K 
.6138...  68 
..6463.... 72 

..6234 68 

..6058 60 

.6579  70 

. .  .not  set. . . 
.5800.... 65 


Revlewad 
..Aor.  19 
..June  21 
..Mar.  8 
..Apr.  5 
..May  31 
..Feb.  15 
.  Jan.  4 
..Apr.  26 
.  ,D»«.  ?• 
..July    12 

Uo  .  2 
..Feb.  22 
..May  31 
..May  ?4 
..Feb.  15 
. .  Ian  < 
..June  28 
..July    12 


Coming  Feature  Attractions 


Title 
•tiBabes    in    Toyland    (A.T.)... 

*t§Bunker    Bean    (A.    T.)     

•tlCheck    and    Double    Check 

(A.T.)      

•t§Cimarron   (A.T.)    

•fJConspiracy.  The  (A.T.) 

•t§Dlxlana    

•t§Escape    (A.    T.)     

*t§Half  Shot  at  Sunrise  (A.  T.) 
•tfHeart  of  the  Rockies  (A.  T.) 

*t§Hlgh    River    

•tlHunted    

•tSlron    Trail.    The    (A.    T.) . . . 

•t§Ladles    of    the    Past 

•t§Lawful  Larceny  (A.  T.)  ... 
'ULeatherneeking  (A.  T.)  ... 
MlOld    Accordion    Man.    The 

(A.     T.)     

•tfPerfect    Alibi.    The    (A.    T.) . 

•tlRecord  Run  (A.T.) 

*t§Sensatlon    (A.T.) 

■tSShe's    My    Weakness    (A.T.). 

•t§Sllver    Horde    (A.    T.)    

•tSUpperworld    (A.T.)    


Star 
Special    Cast 


Length 
Feet.  .  Mins.  Reviewed 


Amos    'n'    Andy 

Richard    Dix    

Love-Trevor-Sparks    .... 
Bab*  Daniels  


Wheeler-Woolsey 
Marshall-Daniels 


July    26 


Daniels-Thompson     

.  Aug. 

17.. 

..6379.. 

..67. 

.July    19 

Woihelm-Armstrons-Arthur     '. '.'.". '.'.'.". . . . .'.'.'. 

Brent-  Wolhelm 


SOUND  SHORTS 


Title  Star 

•tSAge  of  Innocence.  The(A.T.(F). Paula  Trueman   

•tSBefore    Breakfast    (A.T.XF) 

*t§Bobbed    Wire    (A.    T.)    Dane-Arthur     

•tSBridegroom.    The    (A.T.XF) ..  Marc    Connelly    

•tIBroken  Wedding  Bells  (A.T.) .  Dane-Arthur    

•t§Campus    Sweethearts     (A.     T.HF&D)     

•tICash    and    Marry    (A.T.) Vaughn-Cooka-Sargait    

"SDear   Slayer    (A.T.) Vaughn-Cooke 

^Eventually    But    Not    New    (A.T.)    (F&D)    Vaughn-Cooke. 


Ral.  Data 

.Jan.       5.. 
Mar.      9. 


Length 
. I  reel . . . 
,  .2  reels. . 


.  Feb.      2 I  reel. 


•ffFalr     Deceiver. 
•tSOnrret    Glnxhii 


The     (A.     T.)      (F&D) 


•tSGolf    Specialist.    The W.    C.    Fields 

•tsliunboat  Glniburi   (A.T.)  (F) .  Nat    Carr 

•UGuest.    The    (A.    T.)    (FAD).  Marc    Connelly    

•tSHot    Rrlrloe    (A.    T.)     (F&D)...  

•  t§Huniani'ttes      Benny   Rubin    

•fSJazz    (A.T.)    (F)  Duke    Eiimuton   &    Orchestra 

»t§Land  of  the  Sky  Blue  Daughters  Vaughn-Cooke      

*t§Lost    and    Foundered    (A.    T.)     (F&D)    ..Vaughn-Cooke    .. 

•fSMagnate.   The   (A.   T.)  (F&D).  Marc    Connelly    

•t§Men    Without   Skirts    (A.T.) ..  Dane- Arthur      

•fSMIckey's      Champs      (A.      T.)  (F&D)    Mickey   Yule 

•HMIckey's       Luck        (A.        T.)  (F&D)    Mickey   Yule 

•tfMickey's  Master  Mind  (A.  T.j  (F&D)    Mickey   Yule 

•HMIckey's    Merry    Men    (A.    T.)  (F&D)    Mickey    Yule 

•HMIckey's     Strategy      (A.     T.)  (F&D)    Mickey   Yule 

•tSMIckey'e     winners      (A.     T.)  (F&D)    Mickey   Yule 

MSMIckey     the     Romeo     (A.     T.)  (F&D)    Mickey    Yule 

•HMickev    the    Whirlwind    (A.T.)  (F&D)    Mickey   Yule 

•t«MUkey    tti*    Warrrar Mickey    Yule    

•tfMuseum.   The    Toby  the  Pun. .... .. 

•tlMuslcal    Moments    (A.   T.) Felix    Fernando    Orch 

•§tOff   to    Peoria    (A.T.) Nick    &    Tony    

•t§Old    Bill's    Christmas    (A.T.) 

*7§Old  Vamps  for  New  (A.  T.) . .  Vaughn-Cook*    

••IP.Ienke     Flvlna     Sebo«l    (A.T.)  

•t§Peep   on   the    Deep,   A Clark    &     McCullough 

•tSSottlng   Son.   The    (A.T.)    Vaugnn-Cooke    

*tS8leeplng    Cutles    (A.T.) Alberta    Vaughn    

*tS8ong    and   the    Sergeant.    The 

(A.T.)      

*tf8traaie     Interview.    Th* 

(A.T.)     (F) Sherwin-Knowle*    

•»«Whll*  Aut*  Walt*  (A.T.) (F) 

•tSWho's   6ot  the  Body   (A.T.)..  Nick  &   Tony    


.Mar.  9.. 
.Mar.  16.. 
.Mar.      2.. 

Apr.     13.. 

Jan.      6. . 

Apr.     13. 

Jan."  12.'. 
.May  25.. 
.  May     II.. 

'Feb.  "'9.'! 
Mar.  30. 
Jan.  19.. 
Mar.    30.. 


2. 

30. 

2. 


Feb. 
Mar. 
Mar. 
July     20 
Jan.       5 
Aug.     17 
June 
Apr. 
May     25 


%::. 


July  13.. 

Fab.  •.. 

Feb.  2.. 

June  22.. 

Feb."  II ! 

Jan.      5.. 


.2  reels. . 
.2  reels. . 
.2  reels. . 
.2  reels. . 
.  I  reel . . . 

2  reels  . 
2  reels.. 
2  reels. . 
.  I   reel... 

2    reels. . 

1  reel . . . 
.  I  reel .  . . 
.2  reels. . 
.2  reels. . 

1  reel 

2  reels.. 
.2  reels. . 
.2  reels.. 
.2  reels. . 
.2  reels. . 
.2  reels.. 
.2  reels. . 
.2  reels. 
.2  reels. 
.2  reels. . 
.  I  reel . . 

.  I  reel . . . 
.2  reels. . 

2  reels. . 
.2  reels. . 

I  reel  . 
2  reels.. 
.2  reels. . 
.  2  reels. . 


Reviewed 


..June  21 


Feb.  22 
.Apr.    II 


..July   5 
.Nov.     9 


...July    8 

!!  July '8 

.'.ApX'ii 


May     II 2  reels. 


Mar. 
Jan. 
Aug. 


..I  r*el. 

.2  reels. 


..May  24 
.June   14 

. .Juno  14 
Dee.      14 

..Jan.    25 

Y'lvng  s 

..Feb.  8 
.Do*.     »• 


..May  24 


Length 
Title  Star  Rel.  Data  Feet. .Mins. 

*r§Blg    Fight.   The   (A.T.) Williams-Lane     Sept.      I 5850 65. 

•f§Cock  O1  the  Walk  (A.T.) J.    Schildkraut-Loy    May     15 7200 80. 

•§tDude    Wranglei,    The    (A.T.) .  Duryea-Basquette     June     6200 68. 

't&Fighting    For  the    Fatherland Apr 

♦t&Hello     Sister     (A.     T.) L.    Hughes-Borden    Feb 9500. ..100. 

•t§Once   a   Gentleman    (A.T.) Horton-Wilson    .Aug 

"tSReno      (A.T.) Roland-Thomson- Lovt      

MsSombras   de  Gloria   (Spanish) .  Special    Cast    Feb 9500.  ..100 

*t§What  a    Man    (A.T.) Denny-Segar    Apr.       I 7000 79. 


Reviewed 
..Apr.  19 
.Apr.  19 
.May  24 


.Apr.    S 
June  21 


Feb.     22 
.Mar.  29 


STATE  RIGHTS 


FEATURES 


ritle 


Star 


t4  Across   the   World    (A.D.) .  Martin    Johnson 
•t§After    the    Verdict    (A.T.)  Tschechowa- Ward 
Asphalt     FroeJieh-Amaan 

', because   I   Love  You   Mady  Christians   . 

•tlBeyond   the    Rio   Grande   (A.T.)    Jack   Perrln. 

"t§Bottom   of   the    World Talk.    Pic    Epics July   19 


Olst'r  Length 

Feet     Mins.  Revlewea 

Talk.   Pic.   Epics.. Nat  set 8860 98. ..Jan.  25 

..Int.     Photoplay..  Jan.     I. .8900 73. .June  21 

.Allied     Film.  Mar.    15...   8  reels.. 85..  .May  10 

..Amor.  Gen.  Film     Jan.  24  9000. ..  100.  .Feb.  8 

Big  4 Apr.   15   5400 60.. June  7 


Apr. 

July 

..May 


6. 
10.6800. 

lOtto/^. . 


ion 

.76. 

88.. 


155466 61. 


Apr 

..July  5 

May  24 

.Jan.  18 

.Feb.  15 


.  Amer.   Trad.   Assn. 


ride  68   (P.I.) vr.iii   urmk        Amer.    Anglo 

*t§Bright    Eyes     Balfour-Trevor     New    Era    ... 

"istiuiiiriig    Heart.    The    Christians- noelkn .     Harold   Auten 

'TsCall       ot       Circus       (A.T.) 

(D.F.)  Bushman   Clayton    .    .  Burr    Jan. 

Caught  in   Berlin   Underworld.    Fritz    Kortner    

Chess     Plaver,     The Jehanne- Blanenard        Unusual   Plct.    

• t  C  ivil ization    H  ickman-  Markey 

'I9L.IOUV)      in      wall      siren 

(A.T.)      Vlurray.Llttlefleld 

*t$Co-Optimists     Special    cast    .... 

•t§Danger  Man.  The  (P.T.).Chas.    Hutchinson 
•tIDarkened    Skies    (A.T.) . .  .Brentwood-MacDonaldBiltmore 

Docks   hi    Hamburg    Jugo-Fritsch      Ufa. 

•t§Drifters     Harold     Auten '. ....40.. July  5 

•istscapou   from    Dartmoor. .  .baring-Honning         ..Harold    Auten. ..Apr.   II   7529 70. .Apr.     19 

Farmer's    Wile  rhomas-  Hall-Davis.  .  Allied    Jan.   4   6845 76     Jan       18 

•tSFirebrand    Jordan    Lane     Chandler Big    4 June    23  5400         60     July     '6 

^'art'V    "Melody-  "(A."  "i:, Franco-Amencan   Not  S.t.6360. . .  .7. .  .Dec      J 

(F    &    D)    Fritsch-Parlo    ..    ..    Ufa    Film    

Her  Unborn  Child  (F  &  D) . -Special    Cast Windsor    Jan.     107609        85     Jan 

Hunted    Men    Bob  Steele   Syndicate    Apr.  4853 

•TSImmortal    Vagabond  (A.T.)  Hald-Froellch     uta    Film 


Aristocrat    Mar.    157127 Mar.      I 

New    tra    rob.   b r*b.     22 

Cosmos May    206516 82. ..May   24 

Prod Jan. . 5400 60 . .  Dee.     14 


IS 


In  the  South  Seas  with   Mr.  and   Mrs.   Plnchot Talk.  Pict.  Epics. Sept.  I  5538" 

•tlngagl    African  Hunt  Congo  Pict.  Ltd.     Apr.  137776" 

lade    Casket.    The French     Cast Cosmos  ..  5800 

*t§Juno     and     Uie     Paycock    (A.T.)  Sara    Allgood  Harold     Auten. .  .June  27   9100 

MSLadies     in      Love      (A.T.)  Oay-Walker  .    ..chesterfield     May     1/6095 

•♦61  ast    nanee,    Th»    (A  T.I      Reynolds- Robarc*  4udlh|e      .  Mar     8  5825 

*t§Lost   Gods   (A.T.) Talk  Pic.  Epics...  Sept.     I 4800.'.' 

Losi     r*atrui fro    caina  Not     Sot   oiuu 

*t§Love   at   First  Slght(A.T.)  K**n*r-F**ter    Chtstemeld    '.'.Feb      15  6039' 

Mystery   at   the    Villa    Rose. .  Trevor- Baring       ....Harold    Auten. .May    31  9000 

•tSOverland    Bound    (A.T.) . .  Perrln-Ray     Raytone  Apr.     15        5040 

•tSParting   of   the   Trails Bob    Custer     Syndicate    .    Mar.      I.       4700" 

Passion    Song,    The Olmsted-N.      Beery..  Excellent    . 

Peacock    Fan    The Dorothy     Dwaa  Chesterfield 

Poor     Millionaire     Taimadge-Howard      .Biltmore 

Pori    Special  Cast  Ufa    Films 

'tfRampant      Age      (A.T.) 

(D.F.)     Murray- Kennedy    ...Continental 

•t§Ridin'     Law    Perrin-Canutt    Big   4    Mavi25600     .  62" "ji'ilv 

Sea     Fury     Mildred      Harris Tom  White Not  Set  5200         58     Dec 

"tSlums    of   Tokio    Japanese    Cast     Moviegraphs     

Smoke    Bellow    Conway    Tearle First     Division  6605        73 

South    of    Panama   Carmellta    Geraghty. .  Chesterfield     6300         70 

Stampede    Native    Cast    Harold    Auten. ..Apr.   28  7540        80     Mav 

Strange    Case    ol    District 

Attorney    "M 


Apr.      7.. 


.5080. 

5400 . 

.5200. 


May   31 

.86. Apr.     26 

.64 

July       5 

.69.. May  3 
.65.. Mar.  29 
.53... July     12 

.3?       Dec       2i 

.68..  Feb.       I 

100  mins 

.56...  Mar.  29 
.52...  Mar.  29 

.56 

.60 

.58. ..May   17 


Jan.     155743 64. .Jan.      18 


•t§Take  the  Heir  (A.D.).. 

Three    Outcasts,    Th* 

Thunder    God    

Western    Honor    

•t§We*t   of    Rockies    (A.T.) 
(D)     Art    Mix World 


.Edward  Horton  ... 
.  Yakim*  Canutt... 
.  Cornelius  Keef*. . 
.Bob  Steel*  


Unusual  Photoplay  .Mar.  6800 M»r. 


■  Big    4    Jan.   15.5700.. 

■Waea     Mar.    7.  5  reels. 

.  Crescent      5917 

.Syndicate.  .Mar.     4849... 


63.. Jan. 

Oct.    it 

.66.... 
.50..    May  17 


Art Jan. 

..Harold    Auten    


18. 6100. ...68.. 


..Mar.     I 


•t«Whlte    Cargo    (A.T.) Special    Cast 

•tSWhlte     Devil     (P.T.)     (F 

&    D) Mosjukln-Dagover    ..UFA     Film* 

Why  Cry  at  Partlni. . .......  Halm-Gralla    I nternatlon.l  .  [ '. 

'tSWoman     win     Was     F*r- 

■•"•■<*•?•>    :••■,• Ball*   Be.n.tt   state    Cinema.... Jan. 

Wonderful    Lies   ef    Nina 

.^wrowJ*w  •••■;  V,"  •  ■  •.;;■  ■  wlm"  Wlrd Al,led     Fllm»-  •  M»y    SO.  .8  reels.  .80 . .  June 

•t§Would    You    Believe    It?..  Walter    Forde    Big   4    ..  Mar     IS      fi    reel.     Rn 

•t§Ylddlsh  Mama.  The  (A.T.)Mae   Slmea    Judea  Films 4000    r"""60" 


..7000., 
1.7560. 


.78.  Feb. 
.85.. Jan. 


Coming  Feature  Attractions 


Title  Stir 

•t§Apo,  The   (A.T.)   

•t§Bar    L    Ranch Bill.    Jr.-Wale*    ... 

*t§Body,    Soul   and    Dress , 

t§Burned     Evidence    (F) 

Buying    a    Wife Special    Cast 

•♦sxiown.    The    (F) 

•ItComebaek,   Th*   (A.T.)    ._ 

*t§Dancing    Fathers    (A.T.) , 

*t§Dangerous  Trails  

*t|Davy  Jones   Locker  (A.T.) 

*t§Dlvorc*       Question,       Th* 

(A.T.)     

Duty  to  Ik   Silent Maria   Albans    

*t§East    Lynne    (A.T.) 

*t§East    of    Asia    (A.T.) 

•t§Everybody's    Girl    (A.T.) 

Exodus  to  the  New  W*rld,  Th*  Lyon.  Provost     

Full     Dressed    Thieves Nils     Asthtr 

German     Underworld Special    Cait 

Great    Unknown.    Th* John     Loder 

•§tHall    th*    Woman    (A.T.) 

Her   Viennese    Lover Asther-Nolan     

•t§ln     Oklahoma     (A.T.) 

•*t§Lady  of  the  Lake.  The..  Percy    Marmont    

•HLIfe    For    Sale.    A    (F) 

Milak  of  the  Snowlands Soeclal    Cast 

•t§Mldnight  Alarm.   The    (A.T.)      

•t§Mother's   Millions    (A.T.) 

*t§Nlght   Hawk.   The 

Our   Daily  Bread Mary     Nolan 

•tIPrle*    Mark.    The    (A.T.)- 

•t§Red     Kisses     (A.T.) 

•t§Romantic     Scoundrel,     The     (A.T.)      

'♦(Second   Honeymoon,   Th*  (F) 

•■^Sentimental    Satan    (A.T.) 

•t^Smart    Women    (A.T.) 

*t§Thou    Shalt    Not    Squeal    (A.T.)     

•tf  Today     (A.T.)      Nagel-Owen      

•tSTrap.   Th*    (A.T.) 

•t6 Unforbidden   Sin,   Th*   (F) 

Unholy     Love Wegener- P*tr*vlt*h. . 

When    Duty    Call* Special    Cast    

Wild    Men    of    Kallharl Denver   African    Exp 

•♦SWnrldly    Goods    (F)    Kirkwood- Kennedy     . 

•tiWorst    Woman    In    Paris    (A.T.)      


Rel.  Oate 
Liberty  Prod.  ... 
Big   4    

Continental     ..... 

Aft.    European 

Continental     

Majestlo    

BlVi".'.'".'."" 
Liberty   Prod. 

Majestlo   

Aft.    European. 
Liberty    Prod. 
Liberty    Prod. 
Liberty   Prod. 

Pioneer    

Aft.  European. 
AfT.  European. 
AIT.    European. 

Majestlo    

All.    European. 


Length 


.  7  reels. 


Reviewed 


.Sept    15... 


. .  7  reels. 
. .  7  reels. 
. .  6  reels. 


.  6  reels.. 


FitzPatrlck    

Continental     

Allied  ;;;; 

Liberty    Prod 

Liberty   Prod 

Big   4    Aug.   K> 

Aft.    European 7  reel* 

Majestlo    


Continental     

Majestlo    

Majestlo    

Majestic".'.'.'.'.'.'.'.'.' 

Majestlo    

Continental     

Aft.   European 

Allied    

Talk.    Plct.    Epics 

Continental        

Liberty   Prod 


.6714  feet. 


'Means   synchronized   score.    fMeans   sound   effects.    §Means   voice   (including   dialogue   and   incidental  songs).     A.T.    after   title   means 

All-Talker.    P.T.   means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


July  26 .  19  30 


M  o  t  i  o  u    P  i  c  I  u  r  e    X  e  w  s 


87 


SOUND  SHORTS 

Title  Star  Rol.  D»te 

•t§Anywhere    By    Air Visuagraph 

•tJAt    tne    Photographer! 

(A.  T.)    (F) Harry    Delf    Elbee..... 

•t Beettioven    Fitzpatrick     ..... 

•tBarn   Dance   Mickey  Mome  Cartoon  CeleDNtv    Prod... 

Besides   the    Western   Sea Castle     Film 

*  t§BI  ind     fouth     (A.    T.)  Lou    Tellegen     oapital       

•t s Bring    On  tne  Bride  (A.T.) Ellbee    

•tlBroken   Doll.   The    (A. T.).  Sadie   Banks    Judea    Films    

•TCnaln    Gang.    TIM    Mickey  Mouse  Cartoon  Celebrity    Prod 

•fConguest  of  the  Cascades.  ..Educational     Gen.    Electric  Ce 

•tSDown    Hawaii     Way Color    Novelty Castle  

•t§Esypt.    Land    of    Pyramids FitzPatrick     

•t§ Fourth  of   July Fitzpatrick     

•fSFrtead    Husband    (A.T.) Burr     J.--VVV; 

•fGallopIng    Gauche    Mickey  Mouse  Cartoon  Celebrity    Prod — Feb.    I 

*t§Gateway   to    India    Travelogue      Fitzpatrick     -... 

•tJungle     Rythm     Mickey  Mouse  CarteoaCelebrlty    Prod 

♦  t  just    Mlekey    Mickey  Mouse  Cartoon  Celebrity  Prod 

•stKlddle  Cabaret  Mayfalr   

•tKids  and    Pets Color    Novelty    Castle    

Lincoln's    Birthday    FitzPatrick    Feb.  12. 

•Liszt,    Franz    Music  Master  Series. Fltz    Patrick 

•t§Mai-Ko    Mashma-Lou     ... 

(A  j  )         Harry    Fold    Judea    Films    

•t§Mawas    (P.T.)    Capital    Prod 

•tsMeet  the  Family     (A.T.) 

(F)        Harry    Delt    Elbee 

•t Mickey's    Concert    Mlekey  Mouse  Cartoon  Celebrity    Pred 

•tSMonkey    Squawks     (A.T.) Burr     

*t§Oh    Doctor    (A.T.) Special    Cast Judea     Films 

•tPlane   Crazy    Mickey  Mouse  Cartoon  Celebrity    Prod. 

•tPlow  Boy   Mickey  Mouse  Cartoon  Celebrity    Pred. 

•t§Shocmaker'6    Romance 

(A.T.)     Special    Cart Judea     Films 

•HShould     I     Charles      Lawmer     ..Advance  Trailer   

•fSSigned.  Sealed  4  Delivered   (A.T.) Burr    

•t§Slxty  Minutes  From 

Broadway    Color   Novelty    Castle    

•t§Style  and   Class   ( A. T.).  ..Marty  Barratz  Judea  Films   

•t§8ummer     Harmonies Song    Cartoon    Blophono     

•tTee    Time    Felix    the    Cat Copley     Films 

•Thought  for  Mother's  Day..  Fitzpatrick     

Washington's     Birthday     Fltz    Patrick..  .Feb.    22 

•fSWhen   My    Dreams   Come 

True       Gene    &    Glenn Advance    Trailer 

•tvvnen  the  t/at's  Away Mickey  Mouse  Cartooncelebrlty    Pred 

•tWIld    Waves    Mlekey  Mouse  CartoenCelebrity     Prod 

TIFFANY 


Length 
3    reels. 


Rrvl«w»> 

..May    17 


2  reels. . 
I  reel . . 
I     reel., 

1  reel.. 

2  reels 
2  reels. 

I  reel.. 
i    reel. 


Apr.     19 


I  reel . . 
I     reel . 


.Apr.     19 
.June    21 


2  reels. 
I  reel . . 


1  reel . . . 
I    reel . , 

2  reels.. 
I  reel.. . 
350  feet. 
I  reel... 


.Jan.     1 1 
..Apr.  M 


3'/a  reels. 


2  reels. 
I    real. 


.  Apr.      5 
.'.June     7 


.Jan 


1800  ... 
I  reel. . . 
I    reel.. 

1900     .. 


May     17 


2000 

1  reel ... . 

.  ..Oet, 

5 

1     reel... 

..Apr. 

a 

1  reel 

...May 

10 

350  feet 

1  reel 

...Apr. 

1 

1    reel . . . 

1  reel 

. . .Jan. 

II 

l  Available 

Title 
*t§Border    Romance    (A.    T.) 
"t§Hlgh    Treason    (A.T.)... 

•f§Hot    Curves    (A.T.)     

•t^Journev  »    Eno    (A.T.)    .. 
•t§Just    Like    Heaven    (A.    T.) . . 
•tjKathleen    Mavourneen    (A.T.). 

•tSMamba     (A.T.)     

•t§Mediclne    Man.    The    (A.T).. 
't§Near    Rainbow  ;     End    (A.'i.) 
•t§Party  airl   (A.T.)   ........... 

Reviewed  as 

•tSPeaeock    Alley    (A.T.) 

•f§Sunny   Skies    

•tISwellhead    (A.    T.) 

•tSTroopers    Three    (A.T.) 


FEATURES 

sound -on-tilm    and    sotind-on-disc  ) 

Len 
Star  Rel.  Date       Feet 

Armida-Terry      May     18 5974 

Hume-Thomas     Mar.    25 6210 

Rubin-Lease-Day     June 

ounn     Liive     May 

July 

0' Neil- Delano  ..   June 

Hersholt-Boardman-Forbes         Mar. 

Benr.y- Bronson    June    15. 

Steele- Lorraine June     10 

,  Doug    Fairbanks.    Jr Jan.        I 

"Dangerous   Business"    Issue  Dee.  21, 

Mae    Murray    Jan.      10. 

Benny     Rubin     May     12 

Gleason-Shilllng-Walker    Mar.    20 

Lease- Gulliver   Feb.    15. 


10.. 


15.... 7893 
23.. .11416. 

14 

20. ...5169. 
6183 
.6211.. 
. .   59 1 6 
...6750 
1928 
.6060 
.6994 
.7040 
.7239. 


gtti 

Mins. 
...65. 

...69. 

...88. 
..130.. 


Reviewed 
.May  31 
.June  7 
July  12 
.Apr.    12 


69 
.69... 
..58. 
...75. 

...67. 
...78. 
....78. 

80.. 


.June  21 

.July  5 

..Dec.  2. 

..Feb.  8 

..May  24 
..Apr.  2t 

.Feb.  22 


Title 

•tSCyelone    Hlckey    

•tSEnchantlng     Melody     (A.T.) 

•t§Faseination    (A.T.)    Mao    Murray 

•t§Headln'    North   (A.T.) Trem    Carr 

•t§His    Last    Race     (A.T.) Garon-Barry 

•t§Lasca 

•tJLand  of   Missing   Men   (A.T.).Trem    Carr 

'tlLeft    Over    Ladles 

MJLove.    Life.    Laughter 

•tILuxury    Girl     

•ffMareea- Maria      

•tJMy    Brudder    Svlvest Leo    Carrlllo 

*t§Oklahoma    Cyclone    (A.T.) Trem    Carr 

•tlPsoer    Profits 

•tlParadise     Island     (A.T.)... 

•t§Rldin'     Fool.    The     (A.T.). 

•usatlr    straps 

•t§So  This  Is  Mexico  (A.  T.) 

t*§Sunrise    Trail.    The    (A.T.) 

•t§Third    Alarm.    The    (A.T.) 

•♦ITorr.nt.    The 

*t§Under    Montana   Sklei Harlan-Gulllver 

•t§Why     Marry     (A.T.) Hunter-Reynolds 


Coming  Feature  Attractions 

Star  Rel.  Date 


Length 


Harlan-Day    not   set 

Bob    Steele 


July     5 


■  Armida    ... 
.Trem    Carr 


Tits* 

*t§Cossaek's     Bride.     The 

*t§Enchanted  Forest.  The  (A.T.). 

•tfln   Old   Madrid 

"t§ Jungle    Drums   

•t§Melodle     

*t§Mlnuette     

•tlModern    Cinderella,    A 

•♦(Mountain    Kino.    The 

*t§On  the  Plantation 

*t§Pharoah's     Daughter 

•♦SSacred     Hour.     The 

•tSSong   of   India.    A 

•testation    S-T-A-R     

•t§Songs  My  Mother  Taught  Me. .. 

VSTales    of    Araby 

•t§Temole    Bell*      

•♦« Viennese    Melody    

•tSVolee    of    Hollywood 


SHORT  SUBJECTS 

Star  Rel.  Oat*  Length         Review* 

Color  Symphony    I  reel Feb.    22 

I  reel May    31 

Color  Symphony    I  reel 

Colortone     2  reels Dee.     2d 

Color  Symphony    I  reel 

Color  Symphony    I  reel 

Color  Symphony    I  reel 

Color   Symphony    .  I  -eel    

Forbes    Randolph    Singers 2  reels May     10 

Color  Symphony    I  reel 

Color  Symphony    |  reel !!!!!!!.!! 

Color   Symphony    I  reel 

:,•;•■•• / I  reel Dee.     '7 

Color  Symphony    i  reel 

Color  Symphoiy    I  reel   

Color   Symphony    I  reel 

Pnlor   Svmnhnnv  •  «••#! 

Station    S-T-A-R    Series I  reel 


UNITED  ARTISTS 

FEATURES 


Title  Star 

•tSBad    One.    The    (A.    T.)     ....Del     Rio-Lowe     May 

■t§Be    Yourself     (A.T.)     (F) Fannie    Brlee    Feb. 

•fiHell    Harbor    (A.T.) Velez-Hersholt     Mar. 

tSLummox    (A.T.)    (F) Westover-Lyon  Jan. 

•t§One   Romantic    Night   A.   T.) . .  Glsh-Nagel-La    Rocgue    Apr. 

•MPuttln'   ea   the    Rltz   (A.T.) ..  Harry    Richman    Mar. 

tlRaffles    (A.    T.) Ronald  Colman    July 

COMING  ATTRACTIONS 


Rel.  Date 

3.. 


Length 
Feet     Ml 


6673. 
Z5977.. 
22....  8354.. 
18. ...7533.. 
12...  6502. . 
I.... 8225... 
26 6509 


74. 
..77. 
..84. 
..84. 

■>2 
.88.. 


Review** 
.Mar.  22 
..Feb.  I 
..Mar      P 

.Feb.    15 

Mar 
Feb. 


22 


Title  Star  Rel.  Date 

.A„Abrah*m    Lincoln    (A.    T.).    .Walter    Huston    Seot.    ?«  . 

t§Bat  Whispers,    The    (A.T.)... Chester    Morris"    Deo.     20., 


Length 
Feet     Mlns. 


•t§Clty    Lights    <F) Charlie     Chaplin  

*t§Du   Barry.   Woman  of   Passion  (A.     T.)     Norma    Talmadge       Nov.       8 

•§tLilll    (A.T.)    Evelyn    Laye    

•tIEyes    of    the    World     (A.T.) . .  Merkel-Holland     Oct.      18 

•t§Forever    Yours    (A.T.)     Mary     Pickford     Nov.     29 

•tHell's    Angels    (F) Lyon-Hall-Harlow     June     7 

•^Lottery   Bride,   The    (A.T.) MacDonald-Garrick      Aug.     16 

•fSReachlng   for  the   Moon   (A.T.)  Bebe    Daniels    

•t§Smllin'    Through    (A.T.) Joan  Bennett  

•t§Sons    0'    Guns    (A.T.) Al   Jolson    

-t§What    a    Widow    (A.T.)     Gloria     Swanson 

t§Whoopee   (A.   T.) Eddie    Cantor    Sept.      7 8550 95.. July    J2 

SOUND  SHORTS 

Title  Star  Rel.  Date       Length 

'tSGiorious   Vamp    Bobby    Watson    Jan.     25 952... 

•tlSecond    Hungarian     Rhapsody    May     24 

•§tWizard's     Apprentice     Apr.    20 840.. 


Reviewed 
..Jan.      2* 

.    July    19 


UNIVERSAL 

FEATURES 


Title 

Big    Timber    (Re-Issue)     

•t§Burning     Trail     (Reissue)... 
•tlcaptain   of   the   Guard    (A.T.) . 

•tiCllmax.  The   (A.  T.) 

•tfCohens  and  the  Kellys  InSeotland. 

•tlConcentratin'     Kid    (A.T.) 

•tICzar  of  Broadway   (A.T.)..... 
't§Dames    Ahoy    (A.T.) 

t§Devll's    Pit.    Th* 

Reviewed  under  title  of 
*t§Embarrasslng    Moments   (A.T). 

'tlFlghtlng    Legion,    The 

Flying    Hoofs    

•StHell's    Heroes    

•tSHIde-Out   (A.   T.) 

•tLuoky    Larkln 

rj  Mounted   Stranger.    Th* 

•t§Mountaln     Justice      

•t§Nlght   Ride    

•tsParad*  of  the  Waat 

•tJRoarlng     Ranch    (A.T.) 

•t§Song   of   Passion   (A.   T.) 

•t§Song  of  the  Caballero 

•tlSons  of  the  Saddle 

•t§Spurs    (A.T.)     

'tsStorm.    The    (A.    T.) 

*t§Tralllng   Treubls    

•tlTriggor    Tricks     (A.T.) 

*t§Undertow    

mWhat   Men   Want 

•tWhlte   Hell   of    Pltz   Palo 

White  Outlaw,   The   (Reissue) 

•tlYoung    Desire    (A.T.) 


Star 


Rel.  Date 


William    Desmond    Mar.  30 

Wm.     Desmond      July  29. 

La    Plante- Boles    Apr.  20. 

Crawford-Hershelt    Jan.  26. 

Sidney-Murray    Mar.  17.. 

Hoot  Gibson    July  20. 

Wray-Compson-Harron    May  25.. 

Glenn   Tryon    Feb.  9.. 

Special     Cast     .Mar.  9 

"Under  th*  Southern  Cross"   In  April 

Reginald   Denny   Feb.  2. 

Ken   Maynard Apr.  8. 

Jack  Hoxio   Feb.  2. 

Bickford-Hatton    Jan.  5. 

Murray-Crawford     ...Mar.  3u. 

Ken    Maynard    Mar.  2. 

Hoot   Gibson    Feb.  16. 

Ken     Maynard     May  4.. 

Robinson-Kent    Jan.  12. 

Ken    Maynard    Jan.  19. 

Hoot    Gibson     Apr.  27. 

John   Boles   Aug.  II. 

Ken    Maynard    June  29.. 

Ken    Maynard    Aug.  3. 

Hoot   Gibson    Aug.  24. 

Special    Cast    

Hoot   Gibson   Mar.  23. 

Hoot   Gibson    June  I. 

Nolan-Ellis-Brown     *«t>.  23 

All    Star    July  13.. 

Special    Cast    June  I.. 

Jack    Hoxle    May  25. 

Mary    Nolan    June  8.. 


Length 
Feet     Mlns.    Reviewed 

...4388 

...4223 

...7519 76. ..Apr.     8 

. .   Vi  15.    .   65. .  .Mar.  29 
..7600 82. ..Mar.   19 


..7314.. 

.5773... 

. . 6268 . . 
27.  1929 
...5230.. 
...6763.. 
...3852.. 
...6148.. 
.. .5299.. 
...5785.. 
...5784.. 
..6748... 
..  5609.. 
.. .5900. . 
,.   6094.. 


.81  .. 
.66... 

.69.. 

ssue 
..58.. 

.75.. 

.43.. 
,.7<L. 
,.5U.. 

.64.. 

.64.. 
.75... 

.62.. 

.65.. 

.67.. 


Apr.   26 
Feb.     8 


.June  29 
.Dec.  21 

'.Dec.  2 1 
.Apr.  19 
.Mar.  22 
Feb.  lo 
Mar.  22 
.  Dee.  28 
.Feb.  I 
.May  24 


.6524.;.. 73... July     12 


...5198 67. ..Mar.  29 

...5462 57... June  21 

. .     5025 56... Jan.    4 

..6041 67 

..7727.... 80...  May     10 

..    4541 

..6529.... 73... July     12 


Coming  Feature  Attractions 


- 1 5 All    Quiet    ea    Wester*    Front 

(A.    T.)        Wolhelm-Ayres-Wray    Apr.     26 

'tSBoudoir     Diplomat     (A.T.) 

*t§Bullet   Proof    (A.T.)    

•t§Cohens   eV    Kelleys   In    Ireland  (A.T.)      

•t§East    Is    West     (A.T.) Lupe    Velez    

•t§Flirt,  The    (A.T.)    Glenn   Tryen    

•tSGvosy    Love   Sono    (A.T.) Boles- Velez-Loff     

*§t Hunchback    of    Notre    Dame 


(A.T.) 


.8724.... 97...  Apr.     8 


i.u  of  lazz  Revue.  The  ( A.T).  Whlteman's    Band    4V    Special 

Cast     

•♦SLadies    In    Love    (A     T.)  Mary    Nolan     

•t§Lady    Surrenders,    The     (A.T.) 

•tsLlttle    Accident    (A.T.) Fairbanks.    Jr.,    Page July  12 

•t§Love    Cavalier.    The    (A.T.) ...  Boles-  Loff     

•§tMerry-Go. Round     (A.T.)     Loff-Boles     

*T§Oregon    Trail    (A.T.)    

*t§Ourang     

•§tOutslde    the     Law     (A.T.) Nolan- Robinson     

*t§ Resurrection    (A.T.)    Boles-Velez    

ItlSaint    Johnson    (A.T.)    Ayres-Wray     

•t§Scrub  Oak    (A.T.) Hoot    Gibson    

•tsSerenade    (A.T)    John    Boles    

•  f §s Ignal    Tower    (A.T.) 

''(Singing    Caballero   (A.T.) .    ...John   Boles    .' 

it§Strictly    Dishonorable    (A. T.) .  John    Boles    

•♦« Virgin   of   Stamboul    (A.T.)... 

•t§Week-End    Girl    Laura    La   Plante 


SHORT  SUBJECTS 

Title  Star  Ral. 

Alias   the   Bandit Bobbie    Nelson    May 

All   Wet   Sid  Saylor   

Anthony    &    Cleopatra    (reissue) May 

Badge    of    Bravery  fed    Carson      Feb. 

Pashful    Whirlwind    (Reissue) ....  Edmund   Cobb    Aug. 

Battling    Kid.    The Bobbie    Nelson    June 

Beauty    Parade,    The Arthur   Lake    July 

Benjamin    Franklin    (Reissue) June 

Boundary    Line,    The    (Reissue) ..  Fred   Humes    July 

Close    Call    (Reissue) Edmund    Cobb     Aug. 

Columbus    &    Isabella    (reissue) Juno 

Crooked   Trails    Ted    Carson    May 

Crimson    Courage     Ted    Carson    ,    Mar. 

Danger  Claim.   The  Bobbie    Nelson    Mar. 

Fighting    Terror    (Reissue)     Billle    Sullivan     July 

Freneh   Leave   Sid   Saylor    Mar. 

Follow   Me    Arthur   Lake    Apr. 

Foul    Ball     Sid  Saylor    Apr. 

Getting    the    Air        Arthur     Lake     Mar. 

Her     Bashful     Beau     Arthur     Lake     June 

His    Girl's    Wedding    Arthur    Lake     July 

Kounty    Fair  Oswald    Cartoon    Jan. 

Last  Stand   Bobble    Nelson    Jan. 

Law   In   the   Saddle    Ted     Carson     Apr. 

Lightning    Rider,   The Ted    Carson    Aug. 

Lightning    Express    (Serial) Chandler-Lorraine    June 

Make    It    Snappv     Sid   Saylor    Feb. 

Man     Hunter,    The Ted   Carson    July 

Matter    of    Policy        Edwards    Jan. 

Milky     Way     (Reissue)      Charlie    Puffy     Mar. 

Omar    Khayam    (Reissue)    July 

One    Wet    Night  Roach-Edwards     Feb. 

Paul     Revere    <  Reissue) Aug 

Plane    Crazy    

Peekaboo   

Pony    Express    Kid. 
"est  of   Honor 
Prehistoric   Man   (Reissue) 
Pronto    Kid.    The    (Reissue). 
Oueen    of    Roundup    (Reissue). 


Date 

17. 


The 


.Sid   Saylor    July 

.Arthur    Lake    May 

Edmund    Cob'h    Aug. 

.Bobbie    Nelson    Feb. 

a.ug. 

Edmund  Cobb  Apr. 

.  Josle    Sedgwick    Mar 

Red  Coat's   Romance Ted   Carson    Juno 

Restless    Rest    (Re- Issue) Neely    Edwards    Mar. 

Ropln'    Venus        I«sle   Sedawlck    Jan. 

Seeing    Red    (Reissue) Billy    Sullivan     Aug. 

Should     Poker     Players     Marry?    June 

Sid's    Long    Count Sid   Saylor   May 


26.. 

8.. 
30.  . 

14.. 

2.. 
23  .. 

5.. 

2.. 
9... 

3.. 

8.. 
22.. 
19  .. 
19.. 

30. 
16.. 

5.. 
II.., 
23.. 

6.. 

25.. 

5. 

23.. 

2.. 
12.. 
26... 
13.. 

10. 
21... 
24.. 
18.  . 
9... 
21.. 

9.. 

22. 
4... 
12... 

I.. 
28.. 
24.. 
18.. 
16.. 
30.. 

28. 


Length         Reviewed 

.  .2  reels Apr.   19 

i.2  reels May  24 

.  I   reel 

.2  reels Jan.    1 1 

2  reels 

,  .2  reels May  24 

.2  reels June    7 

. I  reel 

.2  reels 

.2  reels 

.  I  reel 

.2  reels Mar.  29 

..2  reels Feb.     I 

.  2  reels Feb.    15 

.  2  reels Mar.      8 

.2  reels Apr.      8 

.2  reels 

.  .2  reels Feb.     I 

.  2  reels May 

.2    reels June 

.  I  reel Dee. 

.  2  reels Dee. 

.  .2  reels Mar. 

.2  reels July 

. 10  episodes 

.2  reels      Jan      IP 

..2    reels July   5 

.  I  reel 

.    I    reel    

. I    reel 

.  I  reel 

.  I   reel 

2  reels June     7 

.  .2  reel* Apr.  28 

.2  reels July    19 

.  .2  reels Jan.   18 

.2  reels 

.2  reels 

.2  reels 

.  I  reel 

.  2    reels 

2  reels 

.  I   reel 

.2    reels. 


24 
28 
7 
21 
,  I 
19 


Apr.    26 


*Means   synchronized   score.    fMeans   sound   effects.   §Means   voice    (including   dialogue   and   incidental   songs).    A.T.   utter   title   means 

All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


88 


Motion   Picture   News 


July  26 , 1930 


Sitting    Pretty    Arthur    Lake    Jan.  15.. 

Six    Gun    Justice    Bobbie    Nelson    Apr.  19. 

Some    Show    Arthur   Lake    Apr.  2. 

Step    Right    Up Sid    Saylor    May  7. 

Son  of  Courage Bobbie    Nelson    July  12. 

Storm    King    (Re-Issue) Edmund    Cobb    Feb.  IS.. 

Speak    Easy   (Reissue)    Charlie   Puffy    Apr.  7.. 

Trail    of    the    Pack Ted   Carson   Jan.  7.. 

Under  the  White  Robe   (Re-Issue) Neely    Edwards   May  12.. 

Way  of  the  West   (Reissue) Neely    Edwards    Feb.  I.. 

Why    Walt    Slim    Summervllle    Feb.  10. 

Whin   Hand.  The  (Reissue) Billy    Sullivan    Mar.  15.. 

Wild    West    Wallop    (Reissue) ...  Edmund   Cobb    May  24.. 


William    Tell     Jan. 

Wolfs    Fangs    Ted     Carson     May 


..2    reels Dec.    21 

.  .2  reels Mar.  15 

.  .2  reels Mar.     I 

.  .2  reels Apr.  19 

..2  reels June  21 

.  2  reels 

.  I  reel 

. .  2  reels Deo.      7 

.1  reel     

.  .2  reels 

. .  I  reel 

.  .2  reels 

.  .2  reels 

..  I  reel 

. .  .2  reels' May    II 


SOUND  SHORTS 

Star 


Rel. 
Mar, 


Title 

•tSArablan   Daze  

*t§Big   Circus,  The    (Serial) Bushman,    Jr.-Vaughan    

*T9bowery   Bimboea Oswald    Cartoon    Mar. 

•tSBroadway   Follies   Oswald    Cartoon    Mar. 

•t§Brother  for  Sale   (A.   T.) Sunny  Jim   June 

*t§Chinese     Blues     (A.T.) Sporting    Youth    Mar. 

'tSChrlstmas  Cheer   (A.  T.) Sunny  Jim    Feb. 

•tChile    Con    Carmen Oswald    Cartoon    Feb. 

•t§Cold    Feet    Oswald    Cartoon    July 

Fanny  the   Mule  Cartoons 

•t§Fellow    Students    Sid    Saylor    Apr. 

•t§Flreburgs    (A.    T.) Archer-Dent     

1 1§ Fontllght   Follies   (A.T.) Sporting    Youth    Feb. 

"tsHalnwe'en     Sporting    Youth    Apr. 

*t§Hash    Shop    ....Oswald    Cartoon    Apr. 

*t§Hell't    Heel!    Oswald  Cartoon  June 

"tHenpecked     Oswald    Cartoon     Aug. 

•t§His   Bachelor   Daddy Sunny  Jim    May 

•t§Hot    for    Hollywood .Oswald  Cartoon  May 

•Hurdy    Gurdv    Oswald  Cartoon   Jan. 

•t§lndians    Are    Coming    (A.T.).. McCoy-Roy     

*t§Jade  Box.  The   Lorralne-Perrln    Mar. 

•t Kisses    and    Curses Oswald    Cartoon    Feb. 

•f§Leather    Pushers   Series 

•t§Lightning    Express,    The 

(Serial)     Lorraine-Chandler    June 

•tSLIve   Ghosts    (F   &   D) Ann     Christy Jan. 

•+§Mush    Again    Sunny    Jim    Apr. 

*t§My    Pal    Paul Oswald    Cartoon    Juno 

■^Neighbors     Sunny    Jim    Mar. 

*t§Not   So  Quiet Oswald    Cartoon    July 

•tloswald    Cartoons    

•tlOutdoor  Sports   Sid    Saylor    

•tPrison    Panic    Oswald    Cartoon    Apr. 

•t§Royal    Fourflush    Sporting    Youth    Feb. 

•T§Schoo1mates      Sporting    Youth    Apr. 

*t§Seelng    Stars    Sporting   Youth    Mar. 

•tIShe's   a    He    (A.T.) Sunny  Jim   

•t§Sister's    Pest     Sunnvjlm    Feb. 

•tSnappy    Salesmen    Oswald    Cartoon    Aug. 

•t§Spooks    Oswald    Cartoon    July 

•tiiSteeplPChase    (A.   T.)    Sporting    Youth    Jan. 

*t§Stop   That    Noise    Sunny    Jim    July 

•tlstrange  As  It  Seems  Novelties 

*t§Talking    Newsreel 

sfTarzan  the  Tiger    (Serial) Frank    Merrill    Dee. 

•tSTerry  of  the  Timet   (Serial). .  Howes-Thompson Aug. 

•t§Trafflc   Troubles      Mar. 

*t§Tramplng    Tramps    Oswald    Cartoon    Mar. 

*t§Up    and    Downstairs Jan. 

•tSVernen's    Auirt    Dent-Archer    Feb. 


Date 
3., 


Length 
.2  reels. . 


Revlewe* 


17.. 

3.. 
25. 
31. 

3. 

3. 

28.. 


3. 
14. 
14. 
2. 
II. 
14.. 
19.. 
20  . 


. .  I   reel Apr.    5 

. .  I  reel Feb.    15 

.  .2  reels Dec.  21 

.  .2  reels Mar.  29 

.  .2  reels Dec.    14 

.. .  I  reel Jan.  1 1 

. .  I  reel 

. .  I    reel    

.  .2  reels Mar.    8 

. .  2  reels 

.  .2  reels 

.  .2  reels Apr.    S 

. .  I  reel Apr.   12 

, . .  I  reel June     7 

. .  I   reel 

.  .2  reels Apr.      19 

.    I  reel May     24 

. .  I  reel Nov.    3t 

..12    Episodes 

. .  10  episodes.  .Feb.     22 

..I  reel Jan.  25 

..2  reels    

.  10  episodes.  .April     12 

..2  reels Jan.     II 

.  .2  reels Mar.  29 

..I    reel June    28 

. .  2  reels Mar.       I 

.1    reel 

.  I  reel 

. .  2  reels Dee.      14 

..I  real May    I* 

..2reels Jan.    25 

..2  reals Apr.  28 

. .  2  reels Mar.      8 

.2  reels May     10 

.  .2  reels Jan.    25 

. .  I   reel 

.1  reel 

.    2  reels Dee       I* 

..2  reels Juna    14 

. . I    reel    

. . I    reel    

..  10  episodes 

.. 10  episodes. .   June  21 

..2    reels Fab.     IS 

..  I  reel Mar.  29 

.  .2  reels 

..2  reels Feb.     I 


WARNER  BROTHERS 

(Available    sound-on-dise    only)  Length 
Title                                                        Star                                       Rel.  Data      Feet     Mlns. 

'tSCouraga    (A.T.)    Bennett-Nixon     Juno  7.... 6830...  .74. 

•TSOumbells   In    Ermine    (A.   T.) .Armstrong-Gleason-Kent    May     10 6300  ...7U. 

•t§Evldonco     (A.T.) Pauline    Frederick   Jan.  25.. .  .7152. .     79. 

•tsGeneral    Crack    (A.T.) John     Barrymore     Jan.  25. ..  .9809. . .  109 . 

•t§Golden    Dawn    (A.T.) Woolf-Segal     June  14...  .7447...  .83 

•t§Green   Goddess.  The   (A.  T.)..  George    ArlUs Mar.  8...  .6653. ..  .74. 

•tsHold    Everything    (A.T.) Lightner-Brown-O'Nelll      ....May  ....75  3. ...84. 

•t§lsle   of   Escape    (A.   T.) Blue-Loy     Mar.  I . . .  .5814. . .  .65. 

•t§Mammy     (A.T.)     AlJolson May  31. . .  .7570. .  ..84. 

•tgMan  from  Blankley's,  The(A.T.).  John    Barrymore    May  24. . .  .6167. . .  .68. 

•tSM.,   Hunter   (A.  T.) Rin-Tln-TIn    May  3.  ...4383. . . .49. 

•t§Oh!  Sailor,  Behave  <A.T.)....Delroy-Klno     Aug.  6.... 5850.  ...65. 

•Isun   the    Border    Km- 1  In-Tin    Mar.  15. . .  .4410. . .  .49. 

•HRough    Waters    (A.    T.) Rin-Tin-Tm     June  7..  ..4280  ....68. 

•t§Royal  Box  (A.T.)    (German). .  Moissl-Horn . .. . .8000.  ...89. 

•t§Second   Choice    (A.T.) Dolores   Costello    Jan.  4. . .  .8150. . .  .91 . 

•tsSecond    Floor   Mystery   (A.   T.)  Wither*- Young    Apr.  26. . .  .5268. . .  .59 

•tIShe  Couldn't  Say  N* Llghtner-Morrlt    Feb.  \\- ■■■%*'*■■■  ■'.'„■ 

•tsSong   of  the   West   (A.  T.) ....  Boles-Segal    Mar.    ■' J'?| S5- 

•t§Those    Who   Dance    (A.  T.) ....  Monte   Blue Apr.  19. ..  .6876. . .  .76. 

•t§Under    a    Texas    Moon  (A.  T.) .  Fay-Torres-Loy-Beory     Apr.  I....749B.  ...u. 

•t§Wlde    Open    (A.T.) E.    E.    Horton Feb.  I...  .6341 . . .  .71  . 


Reviewed 
..May  31 
..Juno     7 

..Oct.  19 
..Nov.   16 

.June  21 
..Feb.  22 
..Apr.  12 
..Apr.  5 
..Mar.  29 
..Apr.  12 
..Aor.  12 
..July  12 
..Feb.  8 
..July  26 
. .  Dec.  28 
..Jan.  II 
..May  10 
..Feb.  22 

!  July  12 
..Apr.  12 

..Mar.  29 


Coming  Feature  Attractions 


Ret.  Date 


Set.. 


Title  Star 

•t§Barber  John's  Boy  <A.T.) Grant    Withers 

•t§Big    Boy    (A.T.) Al     Jolson      Not 

•t§Both    Were   Young    (A.T.) 

•1§Captaln    Applejack    (A.T.) John    Halliday    

•tjjchildren  of   Dreams   (A.T.) •  •  •  •  ■  ■ ; 

•jtOancing    Sweeties    (A.T.) Carol-Withers      Not  Set 

•f§ Danube   Love  Song    (A.T.) 

*t§ Divorce  Among   Friends  (A.T.) 

•f§Egg   Crate   Wallop.  The   (A.T.) 

•tlFifty    Million   Frenchmen   (A.T.)     

•t§Gay   Caballero,   A    (A.T.) '. 

•t§Handful   of   Clouds    (A.T.) -■ 

•t§Hls   Brother's   Wife   (A.T.) 

•t§Just   an    Hour   of    Love    (A.T.) 

•§1  Life  of  the   Party,  The   (A.T.)  Winnie     Lightner     

•t§Matrimonial    Bed.    The    (A.T.)  Lllyan    Tashman     

•t§Maybe    It's    Love    (A.T.) Brown-Bennett    

•t§Maytime    (A.T.)     

*1§Moby    Dick    (A.T.) .John     Barrymore     

•tlOfflce    Wife.    The    (A.T.) Mackaill-Stone    

•tlOld    English    (A.T.) George   Arliss    

•tlOutward    Bound    (A.T.) Howard-Mercer      

•t§Pcnny  Arcade   (A.T.) 

•t§Red   Hot  Sinners   (A.T.) Winnie     LlnMner     •■•• 

•tSRccaptured    Love    (A.T.) Bennett-Halllday    6094 

•tSRiver's    End.    The    (A.T.) Claudia    Dell     

*t§Sit    Tight    (A.T.) Winnie     Lightner     

•t§Soldier's    Plaything.    A    (A.T.)  Lottl     Loder     

•t§Steel    Highway.    The    (A.T.) ..  Hall-Withers-Nixon       


Length         Reviewed 
NoY  Set .'.'.'.'.'.' July"  26 


Not  Set 75.. June     14 


3. ..June    7 


•t§Sweet    Kitty   Bellalrs    (A.T.).. 
*t§Three    Faces   East   (A.T.)..... 

•t§Under  Cover  (A.T.) 

*§t Viennese    Nights    (A.T.) 


Claudia   Dell 
Bennett- Von 


Stroheim     June     21 


Gray-Segal-Hersholt 


VITAPHONE  VARIETIES  (D) 


...ii.. 


Reviewed 
.Apr.  12 
Feb.  8 
Apr.  12 
16.  .Mar.     15 

7     

.8. ..May  10 
....May  24 
10..  Feb.  8 
9. .Apr.      19 


Title  Star  Length 

Absent    Minded    Perklns-Ford    Si,?""!0 

Alda,    Frances    Songs     ... .. 5S?-"-? 

And    Wife    Elliott-Davis     "■■ .!«• 

At    Home  The    Potters    1435... 

At    Your    Service Landis-Halligan-Blackwood      633... 

Battery  of  Songs.  A Hoyt-Coots-Quintelle     i7l9y 

Believe  It  or   Not Robert    L.    Ripley 2„r,e^ls- 

Benefit.    The    Joe      Frisco     928... 

Bernie      Ben    Orchestra     771... 

Big   Money The    Potters     1141.       12. .May    24 

Bouy    Slain.    The Lambert- Ledoux- Irving     I   reel July   19 

Bridal    Night    Arthur- Merriam ,„■■■.-, ■ 

Broadway's     Like    That Ruth   Etting   865. ...  10.  .Mar.      8 

Bubble     Party.The     Geo.    Sweet 629. ...7     

Bubbles     Vltaphona    Kiddies      §|| *     

Cave    Club,    The    Leach, Merman-Plerlot     793 9     

Celeste  Aida   Giovanni    Martinelli    9. .June  21 

Cheer    Leader.    The    Tom    Douglas    826 9 

Christmas     Knight     Washburn-Eddy-Mlddleton    696..... 8 

Collsgiate    Model.   The Ona    Munson    2  reels May     10 

Congo    Jazz    Loney    Tunes    No.    2 

Contrary    Mary     Bobby    Watson    839 9. .June    7 

Cry   Baby   Mary    Louise   Treen 

Danger      Litel-Campeau-Merriam     744 8. .May     24 

Desert  Thrills   Edwin    Bartlett    725....   8 

Devil's     Parade.     The     Special    Cast    888 10 

Done    in    Oil    The     Potters     1539 17 

Ducking    Duty    Conklin-Morgan    493 5     

Duel.    The    Fields-Teasdale     

Eternal    Triangle,   The Rich-Standinq-Kaliz     

Evolution    Progress    of    Motion    Pictures 10. .June    21 

Evolution  of  the   Dance 1071 12. .Feb. 

Faust     Duet    1st    Act 872 16. .Nov. 

Feminine  Types    Jean    Barrios 

Fight,   The    Norman     Brokenshire     I  reel May 

Find  the   Woman Hugh    O'Connell    817 9     

Five    Minutes   From  the  Station.. Overman-Churchill-Sidney    

Footnotes     Page   Sisters  &  Oscar  Grogan 519....     6. .Apr.     19 

For  Sale   Gregory    Rotoff    523 6. .June     14 

Fore    Ford-  Lane     - 

Frame,  The   Boyd-Middleton     934 10     

Getting   a    Raise    The    Potters    1136 13. .May      10 

Glee    Quartette.    The    Jack    Buchanan     552 6. .Feb.     15 

Going    Places    Shaw   &    Lee 660 June     7 

Grand    Uproar   Jim    McWilliams    702 8. .May     31 

Gym    Jams    Lew     Mayor     635....   7. .Apr.     19 

Head    Man,  The   O'Connell-Kelly     796 9. .Apr.     19 

Heart     Breaker,     The Eddie     Foy,     Jr 1315 15 

Heidt  and   His  Californians Juno     7 

Her    Relatives    Neely    Edward 

Holland     733 8..  J  una     14 

Holiday    in    Storyland.    A    Vitaphone    Kiddies    799 9     

Idle    Chatter    Lou    Holtz    908 10. .Apr.     19 

III    Wind,    An Hibbard-Lorch-Graham     2  reels June  14 


June 
June 


22 

20 


10 


8. .June     14 

May     10 

.19. .May     10 

.   9     

.9. .June  14 
.  7..  Mar.  8 
.   9     

'."8..Mar.""l 

.10  .'.Mar!  "8 

.    7      

.  8. .June     14 

June     7 

.   6. .Mar.     15 

.10 

.  9. .June     14 

!"".ii«r.'  is 

8..  June     7 


.  9 
.10. 

.  7. 
.  6 
.    9 

.14 

.'  9.' 

.12 
..fi. 
.6. 


May 
Mar. 


..Feb.     8 


.May    31 


.Mar. 
.Apr. 


12 


Japanese    Bowl,    The 694. 

Jazz   Rehearsal    Kane- Edwards     I   reel 

Keeping    Company    Eddie   Buzzell    1746. 

Letters      Pauline     Garon     800. 

Let'*    Elope    Betty  &  Jerry   Browne 645... 

Lobo.   Dog  of  Dogs Lobo  590.. 

Lonely    Glgto    Lotti   Loder   922.. 

Lost    and    Found Irene   Shirley    

Love   Boat,  The   Herman   Timberg    754. . . 

Married     Flint-Ridges-Foran      

Master   Sweeper.   The Chester   Conklin    904... 

Matter    of    Ethics,    A    Earle-Oakland     621... 

Matinee    Idle    Henry    Hull     685... 

McLallen,    Jack    I     reel. 

Military   Post.  The Roberto    Guzman     570... 

Money.    Money,    Money Mason- Keeler    876... 

Naggers    at    Breakfast.    The Mr.    &    Mrs.    Jack    Norworth 845 

Nay,   Nay,   Nero Cameron- Watson     

New    Racket,    The    I  reel.. 

New  ffythm   Havana    Casino    Orch 

Nile    Green    Broderick-Crawford    740.. 

No-Account.    The    Special    Cast    777... 

Office    Steps     ' 874... 

On    the    Rancho    Will    &     Gladys    Ahern     600... 

Only   th«    Girl Wattles-Marsh     580... 

Operation,    The    Edgar    Bergen     835... 

Pagliacci     John   Charles  Thomas 

Pa    Gets   a    Vacation    The    Potters    1243... 

Paper    Hanging    Johnny   Arthur    I  reel. 

Paquita    &    Chiqulta    832... 

Pay    Off.    The  H.    B.   Walthall    1076... 

People    Versus,    The    Campeau-O'Malley     548... 

Perfect     Understanding.     A May-Oaks     537... 

Play    Boy.    The Fox-Curtis     2  reels. 

Poor  Aubrey   Franklin   Pangborn    2  reels. 

Poor    Fish.    The Cavanaugh-Ridges-Schafer     

Reno    or    Bust Pangborn-Elliott      1150 13. .June     7 

Royal    Fourflusher,    The Eddie    Buzzell     1556 17.. June     14 

Russian    Rhapsody,   A Kuznetzoff  &   Nicolina 704 8 

Seymour.     Ann     Songs      

Shakespeare    Was    Right 

She   Who   Gets  Slapped Tom    Dugan    June 

Sinkin'   In  the  Bathtub Looney    Tunes    No.    I |  reel May 

Slick    As    Ever    H.    J.    Conley    2  reels June 

Song    Paintings    Ann    Seymour     I  reel June 

Song    Plugger,    The Joe    Friseo    1390 16. .June 

Sound     Effects    Buddy    Traps    653 7.    May 

South    Sea    Pearl Gaston   Glass   2  reels May 

Stand    Up.    The    Watson-Cameron-Mack      685 8. .June 

Stepping    Oout    Leo    Donnelly    

Still  Alarm.  The Webb-Allen     |    reel June     7 

Strong    and    Willing Trixie   Friganza   

Strong    Arm,    The 

Surprise    Dugan -Leonard     1038 12. ......... 

Suspicion    Lyons- Ear'e-Morne    

System    Clements-  Knanp      

Taking    Wayj    Codeo    4    Orth 2  reels May    10 

Talkinq    It    Over    Jack     Osterman     739 8 

Taxi    Talks    Trary-Alexander      1346 15     J uo»     14 

Temnle    Belles    Green-Blackman      1346 15     June     >i 

Tenement    Tangle,    A     Ryan    &    Lee    756... 

23    Skiddo    Lew    Fields    854... 

Two  of   a    Kind    Lytell-Fant      |    reel 

Two  Rounds  of  Love Rennie- Dixon    

Varsity    Show,    The Olive    Shea \\\ 

Vengeance    Richmond- Moorhead     819  9      FeD' '   jj 

Websterian    Students     Ryan-Lee      ..801..       9     Apr      19 

Wedding   of  Jack  and   Jill.   Tho. .  Vitaphone     Kiddies     701...     8     Juno     7 

Wedding     Belles     Howard-Newton     485  5 

What    a    Life    955 .'.'."  1 1     June"  14 

Who    Pays?     Murray-Oakland     942...    10     Mar      15 

.637."!;. 7!. 'Apr."     19 


.May     10 


June 
.Juno 
.June 


Window   Cleaners    Brice- Edwards 

Work.     Milton     C 

Yamekraw    '.'.'.'.857  .'.'..'.9. 


Aor.     26 


Motion  Picture  News  Points  the  Way 


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HIT  FOR 
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METRO  -  GO  LD WYN  -  MAYER 


MI4.IIM 

Published    Weekly    by    the   Motion    Picture    News                     •    Seventh   Ave.,    New 
York.      Copyright 

VOIUML   VI  II 

/.     19 10 

Price   /O  lent* 

Entered  as  second-class  matter  April  22,  1926,  at  the  Post  Office  at  New  York,  N.  Y.. 
under  act  of  March   3,    1879. 

SIIV4IIIII    5 

M«.«*    l».'l» 

fLt». 

— 


TOPS 


TOWN 


// 


KING  OF  JAZZ 


(Draw.   h"op., 

Weather;  Fine 
Grosses  staged  something  of  a 
come-back  last  week,  although  it 
was  one  of  the  hottest  of  the  sum- 
mer. Federal  elections  wrecking 
biz  in  neighborhoods,  .but  not  af- 
fectii 


a   QUICK    money  getter 

a    BIG    money    getter 

and  one  SWELL  SHOW 


i.  toUWiiBsaW-  rrc;;  «»us- week's 
gr oser— *f  f '  GjU^K1  .*>«»=^fHi*i«Hv  -.'-in  n  in 
V.'&*4**'''  i^«u;r  mj&hv 7T  ui^i*y#»  ..one 
o$*titeJbt><S'J*\'s:fir~3J!iir:-  ti^u  here 
fac.jnuct»y-  t^r-^Ltns. 

J-'^w»iv,*ain.-a-f":    i  ^«e©nd  ao.the 

Girt^^rSfri^'^^s^ii^—Ji^li;;;  -,^,'ade 
bill  tfei  i  -  -  5  ISeStCv  t'&K.-J  usual.  His 
Majesty*  continued  "All  Quiet"  for 
its  fourth  week  and  will  make  a 
record  for  the  town  with  a  fifth 
repeat,  grossing  about  the  same  as 
previous  week  at  around  $10,000. 
Princess  made  a  hit  with  "The  Bad 
One,"  Dolores  Del  Rio  being  very 
popular  here,  and  collected  $12,500. 
Imperial  gross  about  $8,000  with  "A 
Notorioi 


Presented    by 
Carl   Laemmle 

with  Paul  Whiteman  and  his 
famous  Orchestra  and  a  host 
of  stage  and  screen  celeb- 
rities. Entire  Production  di- 
rected and  devised  by  John 
Murray  Anderson  ...  A  Carl 
Laemmle,   Jr.,    Production. 


man  tic  roles  when  his  preceptor  is  | 
ready 

West  Coast  theatres,  comes   for 
ward  with  the  following  official  re 
port  on  Paul  Whiteman's  "King  of/ 
Jazz,"  indicating  that  I  didn't  give 
it  too  much  of  a  rave: 

"We  have  rated  it  magnificent. 
The  picture's  percentage  after  a 
preview  before  ninety  officials  of 
studios,  film  exchanges  and  chain 
theatres  Was  98.  In  the  last  five 
years  only  four  pictures  have  re- 
ceived a  similar  rating." 

kt  *    *    * 

^  Homer  Croy  won't  be  seen  in  his 


"KING    OF    JAZZ"    (Universal) 

LOS  ANGELES— Fox  Criterion  (1,652),  1st  week 
7  days,  35c  to  65c.  Other  attractions:  Movietone 
news.  Opposition:  "Light  of  Western  Stars",  "Devil 
r?ay  Jrar?r:  "Be  Yourself",  "Ingagi",  "Those  Who 
j*»nce   ,       Second     Wife".       Gross:     $17,000.       Rating: 


"KING   OF    JAZZ"    (Universal) 
REGENT— (1,225).    25c-60c,    6    days.      Other    attrac- 
tions:   Disney   cartoon,    ("Cactus    Kid") ;    Fox   Movie- 
tone  news;    orchestra.     Gross:  *^6, 100.      Rating:    100%. 


I Z 

1         HAMRICK 

1       Other  attract 

I      Pete  Ashe  a 

and    window: 

1      office.}     Gros 


"KlNd'OF  JAZZ"   (Universal) 

HAMRICK'S  "MUSIC  BOX"— (1,835),  50c,  7  days. 
Other  attractions:  Vitaphone  acts,  Pathe  sound  news, 
Pete  Ashe  at  organ.  (Clever  tie-ups,  local  merchants 
and  windows,  plus  airplane  exploitation  helped  box 
office.)     Gross:    $11,750.     Rating:    145%. 


Criterion  (Fox) — "King  of  Jazz" 
(U)  (1.600;  25-75).  Bettered  antic- 
ipations and  will  be  close  to  $18,000 
on  first  week,  smart  at  this  location. 
Piace  not  far  behind  "Anna  Christie" 
of  blessed  box  office  memory  here. 


"KING    OF    JAZZ"     (Universal) 

LOS  ANGELES— Fox  Criterion— (1,652),  2nd  week, 
7  days,  35c  to  65c.  Otter  attractions:  Movietone 
news.  Opposition:  "Mammy,"  "Paramount  on  Pa- 
rade," "High  Society  Blues,"  "Ingagi,"  "Ladies  Love 
Brutes,"  ''Love  Comes  Along."  Gross:  $12,500.  Rating: 
125%. 


Manager  Fox-Lincoln  Theatre,  Springfield,  III.,  reports  KING  OF 
JAZZ  grossed  phenomenal  business  during  its  seven  days  .  .  . 
instructs  his  booker  set  KING  OF  JAZZ  throughout  entire  Fox 
Circuit  .  .  .  KING  OF  JAZZ  did  as  much  in  first  three  days  at 
Asheville,  N.  C,  as  ALL  QUIET  ON  THE  WESTERN  FRONT  . . . 
booked  four  days  at  R.K.O.  Palace,  Fort  Wayne  .  .  .  held  over 
six  days  .  .  .  netted  more  money  on  KING  OF  JAZZ  in  Jackson, 
Tenn.,  than  any  picture  since  Hunchback  of  Notre  Dame  .  .  . 
same  goes  for  Albany,  Ga.,  etc.,  etc.,  etc.,  all  over  this  broad 
land.  Truly  THE  KING  OF  JAZZ  IS  A  KING  OF  MONEY 
MAKERS. 


UNIVERSAL      FIRST! 


ANOTHER  HAPPY  NEW  YEAR 

CARD  FROM 

PARAMOUNT! 


3t** 


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THE  TWO  BLACK  CHOWS,  MOHAN  AND  MACK, 

In  "Anybody's  War"  are  playing  to  crowded,  delighted,  laughter- 
swept  mobs  in  key  points  throughout  the  country.  By  long  odds, 
the  big  comedy  hit  of  the  hour! 


TRADE  w-fc***-^MARK 


EXHIBITORS  ARE  SAYING, 
"HAPPY  PARAMOUNT 
NEW  YEAR"  WITH 
SIGNED  CONTRACTS! 


L 


VICTOR 
MOORE 


i 


CINCER 
ROGERS 


SHOWDOM'S       /^ 

BIGGEST 

*  STARS* 

in 

PARAMOUNT 

SOUND    SHORTS 


No  Other  Shorts  Program  Is  So  Rich  in  Real 
First  Line  Ro.v  Office  Personalities! 


Paramount  turned  shorts  from  a 
problem  into  a  pleasure.  Through 
over  1.000  theatres  of  all  types  and 
sizes  we  analyzed  exhibitors'  needs 
and  the  public's  tastes  in  shorts. 
We  set  up  our  1930-31  shorts  accord- 
ingly. In  number,  length  and  sub- 
jects they  exactly  fit  showman's 
practical  demands.  The  quality  is 
ihe  same  as  in  Paramount  features. 


BROADWAY'S  BRIGHTEST  STARS  gather  at  Para- 
mount's  great  New  York  studio,  located  a  stone's  throw  from 
the  Gay  White  Way,  to  make  Paramount  Sound  Acts  and 
Paramount  Comedies.  No  othercompany  has  this  advantage. 


104  PARAMOUNT  ACTS.  Single 
reel.  6  PARAMOUNT  COMEDIES. 
2  reels.  Deluxe  productions.  18  PAR- 
AMOUNT SCREEN  SONGS.  Most 
popular  single  reel  subject  on  the 
market.  18  PARAMOUNT  TALKAR- 
TOONS.  Also  a  Fleischer  single  reel 
hit.  104  PARAMOUNT  SOUND 
NEWS,  the  industry's  leader.  The 
new  super  -  magazine,  18  PARA- 
MOUNT PICTORIALS.   Single  reel. 


BEST   BALANCED    •    HIGHEST   QUALITY    •    MOST  COMPLETE 


.  k-.v;  - 


MIGHTY  MERCHANDISING  MESSAGE 
HURLED  INTO  MILLIONS  OF 
AMERICAN  HOMES  IN  FIRST  GREAT 
"DIXIANA"  BROADCAST  FROM 
HOLLYWOOD    .    .    . 


ENCHANTED  MILLIONS  HEAR 
TITAN  FLINGS  HIS  MESS 


DIJKM 


if 


DIXIANA"  AIR-SOLD  AS 
AGE  FROM  THE  CLOUDS 


JULY  29th!  DAY  OF  DAYS!  NIGHT 
OF  NIGHTS!  .  .  .  FIRST  OF  THE 
SCHEDULED  12  TITAN  RADIO 
HOURS  BROADCAST  FROM  THE 
RKO  STUDIOS   IN   HOLLYWOOD! 

At  One  Grand  Stroke  the  Mightiest  Merchandising  Coup  in  the 
Sweep  of  All  Show  Ages! 

Fifty  NBC  Stations  in  Action  at  Once!  .  .  .  Like  Towering  Gods 
of  Steel  and  Concrete  .  .  .  Crashing  an  Invincible  Ticket-selling 
Story  Down  the  Pathways  of  the  Sky! 

Uncounted  Millions  in  Homes,  in  Clubs  and  Cafes,  on  Ships 
Tossing  in  Tumbling  Seas,  Sit  Before  Loud-Speakers  with  Eager 
Ears  Attuned  to  the  Sweeping  Drama  and  Music  of  "DIXIANA" 
. .  .  Now  Breaking  Records  in  Los  Angeles  and  San  Francisco  at 
the  RKO  Orpheum  Theatres ! 

THESE  MILLIONS  ARE  YOUR 
POTENTIAL  CUSTOMERS.  NEVER 
BEFORE     IN     THE    HISTORY    OF 


AMUSEMENT   ENTERPRISE 


ANY- 


ia'';<:i ''':;,•.,-■', 


WHERE  IN  THE  WORLD,.. HAS  THERE 
BEEN  SUCH  AN  ASTOUNDING 
EXHIBITION  OF  PRACTICAL, 
TICKET-SELLING   MERCHANDISING! 


BEBE 


EVERETT 


DANIELS      MARSHALL 

BERT  ROBT. 

WHEELER      WOOLSEY 

Dorothy  Lee,  Joseph  Cawthorn,  Jobyna  Howland 

Ralf  Harolde,  Bill  Robinson  and  5000  others  .  .  . 

Directed  by  LUTHER  REED  -  Music  by  HARRY  TIERNEY 

Personally  Supervised  by  WILLIAM  LE  BARON 

Story  and  Lyrics  by  ANNE  CALDWELL 


TITAN  SHOOTS  FOR 
LEADERSHIP  WITH 
GRAND  NEW  SMASHES 

Crack  RADIO  Show  Machine  Sets 
Burning  Pace  With  Steady  Flow  of 
Sensational  New  Product .  . .  Week's 
Production  Bulletins  Smoke  With 
Details    of   VICTORY   Sweep. 


AMOS  'N'  ANDY  already  in  Hollywood  at  work  on  the  greatest  attraction  of 
all  show  ages. 

EDNA  FERBERS  "CIMARRON,"  years  best  seller,  soon  to  be  biggest  of 
all  outdoor  shows  .  .  .  Directed  on  colossal  scale  by  WESLEY  RUGGLES  with 
RICHARD  DIX  in  role  of  YANCEY  CRAVAT  —  5000  OTHERS. 

"RECORD  RUN/'  first  great  railroad  melodrama  of  the  talkies  .  .  .  Ready  for 
release. 

"ESCAPE/'  JOHN  GALSWORTHY'S  mighty  drama,  now  a  hard-hitting  Titan 
talker  .  .  .  Produced  by  BASIL  DEAN  and  ready  for  early  release. 

"LEATHERNECKING,"  new  TITAN  laugh  show,  just  completed. 

"HALF  SHOT  AT  SUNRISE/'  WHEELER  and  WOOLSEY  comedy  sensation, 
just  completed  .  .  .  Every  showman  in  the  world  will  be  proud  to  play  it. 


WATCH    TRADE      PAPERS    FOR 


NEW    TITAN    DEVELOPMENTS    ON     ALL    SHOW    FRONTS 


Af  XT. 


W5% 


j/t 


m 


it. 


Published 

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ity on  sound  equipment.  This  is  not  a  treatise;  not  a  book  of  theories;  the  questions  asked 
are  actual  inquiries  made  by  exhibitors  on  problems  they  have  encountered  and  Mr.  Chamber- 
lain has  answered  them  in  brief  practical  form. 

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Film  Trade 
TOPICS 

The  Reel 
JOURNAL 

New    England 
FILM    NEWS 

Motion  Picture 
DIGEST 

Weekly    Film 
REVIEW 

Motion   Picture 
TIMES 

Exhibitors' 
FORUM 

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SHOWMAN 

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REVIEW 

Movie 
AGE 

Nar 
Th« 

re 

I 
I 


NEWSPAPER 
CONTACT 


Leah  DuR  and,  Motion 

Picture  Editor  of  the 
Des  Moines,  la.,  Register 
and  Tribune,  says 


Dramatic  Editors  and 
Critics  want  facts.  That 
is  why  every  important 
space  controller  in  the 
country  uses  MOTION 

Picture  News  and 
Motion  Picture  News 

Blue  Book  as  their  chief 
sources  of  information 
about  the  industry,  its 
product  and  its  person- 
alities- 


"The   1930  Edition  of 

Motion  Picture  News 
Blue  Book  is  bigger  and 
better  than  ever,  and  the 
material  is  excellent,  I 
use  it  daily,  and  find  it 
most  helpful  in  my 
motion  picture  work." 


notner  „xlw'/> 

r-.  *        v       /      ^>^         to 

HOLIDAY 

FOR  EXHIBITORS 


%        ¥ 


MAN 

A   REAL   REASON 
TO    CELEB  RATE! 


PAT  HE  Ed 


-A-L-l-b! 

The  inside  story  which  tells 
the  truth  about  the  one  out- 
standing attraction  of-  1930 


MAN 


E.B.  DERR  to  PAT  SCOLLARD: 

"I'll  stake  my  reputation  that  HER  MAN  is  the  outstanding  drama  of 
the  season.   It's  another  HOLIDAY  for  the  exhibitors." 


C.E.  SULLIVAN  to  PAT  SCOLLARD: 

"If  HER  MAN  is  not  what  the  public  wants,  then  the  keenest  critics  in 
Hollywood  are  not  good  judges  of  pictures." 


PAT  SCOLLARD  to  PHIL  REISMAN: 

"Note  attached  wires  from  E.  B.  Derr  and  C.  E.  Sullivan.  You  saw  a 
rough  print  of  HER  MAN  when  you  were  on  the  Coast.  Evidently 
E.  B.  and  Charlie  are  of  the  same  opinion  as  you  were." 

PHIL  REISMAN  to  FIELD  FORCE: 

"The  enclosed  wires  from  E.  B.  Derr  and  C.  E.  Sullivan  confirm  what  I 
have  broadcast  to  you  since  returning  from  the  Studios.  HER  MAN 
is  the  greatest  box  office  attraction  that  has  been  delivered  to  our 
Sales  Organization  or  any  other  Sales  Organization  since  talking  pic- 


General SaUs  Manager      tures  have  been  made. 


HER  MAN 

with  HELEN  TWELVETREES  •  MARJORIE 
RAMBEAU  •  RICARDO  CORTEZ  •  PHILLIPS 
HOLMES  •  JAMES  GLEASON  •  Original 
story  by  Howard  Higgin  and  Tay  Garnett  ■  Photo- 
play by  Thomas  Buckingham  •  Directed  by  Tay 
Garnett     •     Produced  by  E.  B.  Derr 

PAT  HE 


AND  HERE'S  WHAT  THE  DIRECTOR 
AND  CAST  THINK  ABOUT  IT   ■    ■    • 


TAY  GARNETT: 

"It  is  the  meatiest  story,  the  most  aptly  cast  production  I  have  ever  had  the  privilege  of 
directing.  If  it  does  not  prove  a  sensation  at  the  box  affice,  I'm  neither  a  prophet  nor 
a  director." 


HELEN  TWELVETREES: 

"My  role  of  'Frankie'  in  HER  MAN  is  the  greatest  opportunity  I  have  had  in  pictures. 
It  is  the  sort  of  part  that  comes  to  an  actress  once  in  a  lifetime." 


MARJORIE  RAMBEAU: 

"I  am  indeed  grateful  for  the  opportunity  of  making  my  debut  on  the  talking  screen  in  a 
characterization  that  in  its  sheer  realism  and  humanism  equals  anything  I  have  ever  done 
on  the  stage  " 


RICARDO  CORTEZ: 

"It's  a  privilege  to  be  given  a  screen  role  offering  such  colorful  possibilities  as  that  of 
'Johnie'  in  HER  MAN." 


PHILLIPS  HOLMES: 

"Being  a  relative  newcomer  to  the  talking  screen  I  can  frankly  say  that  I  am  thrilled  be- 
yond words  at  having  such  a  glorious  opportunity  offered  me  so  early  in  my  new  career." 


^*w» 


JAMES  GLEASON: 

"It  s  a  darb  —  and  no  foolin'." 


1     I 


^   5^ 


ANN  HARDING  WILLIAM  BOYD 


CONSTANCE 
BENNETT 


HELEN 
TWELVETREES 


NOT  60 

BUT  IOO% 

VARIETY    SAYS- 

"If  60°/o  of  Pathe's  Product  is 


EDDIE  QUILLAN         JAMES  GLEAS 


ON 


60°/o  as  good  as  HOLIDAY 
they  have  no  more  worries 


PATHE  HAS  A  PERFECT  SCOR 


'  ^ 


00» 


m  I  m 

ROBERT 
ARMSTRONG 


MARY  LEWIS 


FRED  SCOTT  RUSSELL  GLEASON 


Already  completed 

HOLIDAY 
HER  MAN 
BEYOND  VICTORY 
NIGHT  WORK 
SWING  HIGH 

In  production 

IN  DEEP 

LOOKIN   FOR  TROUBLE 
THE  GREATER  LOVE 
THE  PRICE  OF  A  PARTY 

In  preparation 

THE  LAST  FRONTIER 
ADAM  AND  EVE 
THE  SIREN  SONG 
TAKING  THE  RAP 
NORTH  OF  THE  YUKON 
THIS  MARRIAGE  BUSINESS 
RAWHIDE 

I  TAKE  THIS  WOMAN 
ALL  THE  WAY 
ROMANCE  HARBOR 
LAZY  LADY 

CELEBRATE  WITH  PATHE 


VOLUME  XLII 
NUMBER  5 


NEW  YORK  CITY 
AUGUST  2,  1930 


Publix  Houses  from  Denver  West  To 
Go  To  Fox;  4-Zone  Split  Takes  Spurt 


More  Trouble  Ahead, 
Mates 

Although  cooler  fall  and  winter 
months  will  sound  the  deathknell  for 
night  golf  and  night  baseball,  exhibi- 
tors are  expected  to  find  tougher  com- 
petition in  a  brand  new  outdoor  sports 
attraction:  night  football,  preparations 
for  which  are  already  under  way  in 
many  sections  of  the  country. 

The  gridiron  game  was  played  at 
night  in  a  few  spots  last  season,  but 
the  backers  were  not  organized  suf- 
ficiently to  put  it  over  on  a  large  scale. 
This  year,  however,  plans  are  under- 
stood to  have  been  in  work  several 
weeks   in  preparation  for   a   big  plug. 


DuncanSockDeep, 

Dark  Secret  Due 

To  Hays  Squelch? 


Los  Angeles — Vivian  Duncan  has  been 
shushed  and  the  famous  shiner  escapade, 
which  had  her  on  the  receiving  end  with 
Rex  Lease  the  party  of  the  first  part  has 
ended  with  payment  of  a  $50  fine  by  Lease. 

Although  the  star  said  she  would  have 
plenty  to  say  when  the  case  came  to  trial, 
and  Lease  had  said  he  would  fight  the 
charge  of  battery,  Miss  Duncan  was  absent 
when  the  case  was  called,  and  Lease  entered 
a  surprise  plea  of  guilty. 

Plenty  of  pressure  is  declared  to  have 
been  exerted  to  avert  the  threatened  scan- 
dal, with  an  ultimatum  declared  delivered 
to  Miss  Duncan  unless  she  dropped  the 
charge.  Lease's  sock,  she  said,  came  when 
she  repulsed  his  advances.  One  of  the  big 
factors  of  the  shushing  of  the  matter,  'tis 
said,  was  reported  presence  or  scheduled 
presence  of  Fred  Beetson,  Hays'  aide,  at 
the  party  following  which  Miss  Duncan  sus- 
tained the  discolored  optic. 


Fox  Starts  Tom  Thumb 
Courses  in  N.  Y.  Houses 

In  what  is  said  to  be  the  first  time  a 
theatre  auditorium  has  been  converted  into 
a  Tom  Thumb  golf  course,  the  Kew  Gar- 
dens Fox  house  is  to  have  its  main  floor 
seats  removed,  an  artificial  sky  ceiling  and 
a  tabloid  golf  course  installed.  The  second 
house  to  be  converted  will  be  the  Audubon, 
upper  Broadway,  New  York. 


Deal  Reported  a  Purchase  by 

Fox — Latter  May  Swap  with 

Publix  Elsewhere 


Complete  control  of  the  theatre  situa- 
tion from  Denver  west  to  the  Pacific  Sea- 
board will  pass  to  Fox  'West  Coast  Thea- 
tres if  a  deal  to  add  Publix  houses  in 
that  large  territory  to  the  Fox  string  be- 
comes a  fact. 

The  plan,  first  launched  months  ago, 
is  understood  to  provide  for  the  sale 
of  Paramount's  holdings  in  ten  western 
cities  to  the  powerful  chain  now  being 
operated  by  Harold  B.  Franklin  and  the 
possible  disposal  of  some  of  the  Fox  hold- 
ings elsewhere  in  the  United  States  to 
Paramount  in  the  nature  of  a  reciprocal 
deal. 

The  move,  closely  held  and  flatly  de- 
nied to  Motion  Picture  News  by  Sam 
Katz,  would  further  strengthen  reports 
exclusively  printed  in  this  publication  that 
the  four  major  circuits — Publix,  Fox, 
(including  Loew's),  Warners  and  R-K-0 
are  discussing  a  plan  to  parcel  the  United 
States  into  four  major  divisions  and  swap 
holdings  until  the  division  assigned  each 
group  is  developed  into  dominant  propor- 
tions. 

Two  factors  have  held  the  idea  in 
check.  First  concerns  the  attitude  of  the 
government  toward  the  suggestion.  Sec- 
ondly, the  terrific  obstacles  presented  by 
alliances,  cross-alliances,  full  theatre  own- 
erships and  part  ownerships  of  the  four 
circuits. 

The  Fox-Paramount  deal,  however,  is 
considered  by  those  familiar  with  its  de- 
tails to  be  highly  significant  in  its  poten- 
tial import. 

Theatres  reported  about  to  pass  to  Fox 
include  these : 

Los  Angeles — Paramount  and  United 
Artists. 

San  Francisco — Paramount,  California, 
St.  Francis  and  Portola. 

Portland,  Ore. — Paramount  and  Rialto. 

Seattle — Paramount  and  Metropolitan. 
(Continued  on  page  30.) 


Warners  Flirting? 

The  Warners,  with  14  houses  in 
Southern  California,  are  reported  to 
have  approached  Harold  B.  Franklin 
with  a  suggestion  that  the  Fox  West 
Coast  assume  operation  of  those 
houses. 


Ready,  Aim,  Fire! 

The  height  of  something  or  other 
was  reached  in  the  picture  business 
this  week  when  an  important  non- 
theatrical  producer-distributor  called 
an  executive  of  the  Warner  theatre 
home  office  staff  to  ascertain  whether 
or  not  his  company  operates  the  Mid- 
west theatre  at  Oklahoma  City.  The 
Warner  exec  did  not  know  of  the 
existence  of  such  a  theatre,  but  re- 
ferred the  non-theat  chief  to  another 
company  officer.  "Why,  yes,"  replied 
the  latter,  the  Midwest  theatre  is  con- 
trolled and  operated  by  FOX!" 

Just  to  keep  the  records  straight, 
Warners  own  the  house,  opening  on 
Friday.  It  was  purchased  as  part  of 
the  Midwest  circuit  string. 


Now  Night  Golf 
Looms  As  a  New 
Bugaboo  to  B.  O. 


Chain  operators  and  showmen  at  large 
are  evidencing  considerable  interest  in  the 
plan  to  play  regulation  golf  at  night  over 
the  Eastwood  Hills  golf  course  in  Kansas 
City. 

This  is  probably  the  first  club  in  the 
United  States  to  go  in  for  night  golf.  A 
test  of  one  lighted  hole  is  held  responsible 
for  extension  of  the  idea.  Now  an  order 
has  been  placed  to  illuminate  the  other  eight 
of  the  first  nine. 

If  this  slant  catches  on,  theatre  men  see 
another  sock  at  the  box-office  facing  them. 


H.  L.  Clarke  Would  Give 
Big  Jack  for  Pathe  News 

Broadway  was  full  of  rumblings  regard- 
ing Pathe  all  through  the  week.  One  of  the 
most  persistent  concerned  a  plan  of  liquida- 
tion which  Pat  Scollard,  handling  the  execu- 
tive end  of  the  company's  affairs,  denied 
emphatically.  He  declared  Pathe  had  four 
pictures  ready  and  was  ready  to  sail  ahead 
on  its  own  . 

The  future  of  Pathe  News  seemingly  is  in 
the  balance.  Motion  Picture  News'  ex- 
clusive report  last  week  that  the  newsreel 
may  be  sold  to  Harley  L.  Clarke  of  Fox 
gained  impetus  and  reached  the  point  where 
report  had  it  papers  were  being  drawn  for 
signature. 

A  Pathe  official  admitted  the  company 
had  been  approached,  with  no  deal  made  as 
yet.    There  he  left  it. 


Vol.  XLII 


NEW  YORK  CITY,  AUGUST  2,  1930 


No.  5 


THE  DIVINE  RIGHT  OF 
CELLULOID 


AN  extremely  important  man — one  of  the  first 
r\  half  dozen  in  the  industry — grounded  thor- 
oughly in  the  fundamentals  of  general  busi- 
ness and,  fortunately  for  him,  able  to  mentally  pro- 
ject himself  into  a  detached,  impersonal  view  of 
this  business,  passed  this  pungent  remark  the  other 
day: 

"The  trouble  with  many  leaders  in  the  industry 
is  the  fact  that  they  believe  they  are  kings  and  are 
trying  to  create  commercial  kingdoms  over  which 
they  can  lord." 

Press  agents,  "yes"  men,  the  airiness  which 
comes  with  the  drunkenness  of  power — these  are 
some  of  the  factors  which  lend  credence,  and  plenty 
of  it,  to  this  observation. 

Imperialism   Without  Bridle 

THAT  there  existed  such  a  thing  as  the  divine 
right  of  celluloid  must  be  apparent  to  all  of 
those  who  know  their  picture  business.  You 
see  evidences  of  it  on  all  sides. 

The  mad,  headlong  fling  in  exhibition. 

The  ridiculous,  unbusiness-like  and  consequent- 
ly unsound  deals  for  new  theatres. 

Outbidding  and  outracing  competitors  for  stars, 
plays,  books. 

Aloofness  toward  vital  foreign  markets  so  com- 
plete and  so  long  prevalent  that  today  those  mar- 
kets are  slipping  away  from  us. 

Arrogance  in  theatre  operation  as  evidenced  by 
the  unfair  protection  toll  exacted  from  subsequent 
runs  all  over  the  nation. 

The  constant  boost  upward  in  rentals  of  circuits 
and  independents  alike. 

Dog  Market  for  Royalty 

IT  TIIERE  can  it  all  end?  Only  in  a  quick  re- 
\\  turn  to  sanity  and  that  means  normalcy  in 
operation.  Despite  the  industry,  rather 
than  because  of  it  and  whether  the  business  recog- 
nizes it  or  not,  there  are  indications  that  rational- 
ism is  on  the  way. 

The  companies,  large  and  small,  that  indulged 
in  imperialism  in  their  too  quick  expansion  are  feel- 
ing the  economic  pinch.  Take  it  from  those  who 
know,    the    twinges    are    hurting    like    hell    itself. 


Money  is  tight;  investors  rare;  industrial  con- 
ditions spotty.  The  combined  factors  will  take  this 
business  off  the  merry-go-round  and  set  on  solid 
ground. 

After  all,  the  royal  families  of  Europe  are  play- 
ing it  out  in  a  bear  market  and  kingly  aspirations, 
by  popular  vote,  are  quoted  way  under  par. 

A  Sales  Demon's  History 

'THHREE  years  ago,  Phil  Reisman,  literally; 
born  a  knight  of  the  grip,  left  Paramount  to 
join  Pathe.  Sales  were  split.  Pathe  had  one 
crew.  P.  D.  C.  another.  Red  ink  to  the  extent  of 
approximately  $2,000,000  was  splashed  all  over 
both  companies'  books. 

Then  came  the  coordination  of  sales  effort.  A 
long,  heart-breaking,  arduous  job.  Reisman  did 
it.  In  two  years,  Pathe's  gross  doubled.  Reisman 
did  that.  For  the  year  ending  December  31,  1929, 
Pathe  showed  a  book  profit  of  $600,000.  And 
Reisman  deserves  his  share  of  laurel  wreaths  for 
that. 

This  year,  with  nary  a  word  he  set  his  gang 
loose  and  brought  in  exactly  $1,000,000  in  short 
subject  contracts  before  the  rest  of  the  business 
knew  he  had  even  started. 

A  Handshake,  a  Contract,  a  New  Desk 

NOW  Reisman  moves  over  to  Universal  to 
general  manage  sales.  A  big  job,  particu- 
larly when  that  job  is  on  behalf  of  a  com- 
pany that  has  rid  itself  of  theatre  outlets.  Carl 
Laemmle  wanted  him,  Bob  Cochrane  agreed 
Laemmle  was  right  and  there  you  have  the  story. 
Reisman  has  been  selling  film  for  many  years. 
He  started  in  the  basement  and  worked  himself 
clear  up  the  tortuous  ladder.  Today,  he  enjoys 
the  confidence  and  friendship  of  circuit  heads  and 
important  men  throughout  this  entire  business. 
They'll  stand  by  him  and  that  means,  in  turn, 
they'll  stand  by  the  company  he  represents. 

Laemmle  has  made  a  smart  move.  A  year  from 
now  he'll  appreciate  this  more  than  he  possibly 
does  now. 

K  ANN 


August  2 ,  19  3  0 


Motion   Picture   News 


17 


Newspapers,  Facing  Loss  of  Copy  Via 
Ad  Films,  May  Hit  Back  in  Reprisal 


Clean  Copy 

"When,  right  on  the  eve  of  his  wed- 
ding, a  young  man  learns  that  he  has 
just  become  a  father  ...  it  isn't  hard 
to  imagine  what  hilarious  conse- 
quences may  follow." 

And  that's  the  way  Harry  Mandell, 
R-K-0  press  agent,  launches  his  p.  a. 
message  to  the  newsboys,  telling  'em 
of  the  opening  Friday  of  "Little  Acci- 
dent" in  New  York.  Continuing,  Harry 
chirps: 

"The  plight  of  the  hero,  with  a 
three-weeks-old-baby  on  his  hands  and 
entanglements  with  three  prospective 
wives  in  the  offing,  furnishes  the  motif 
for  what  bids  fair  to  be  the  fun  smash 
of  the  season." 


Ingrate  Charge 
Made  by  Myers 
vs.  Conn.  Unit 


Washington— Abram  F.  Myers,  president 
of  Allied  States  Ass'n,  has  called  upon  Ed- 
ward G.  Levy,  secretary  of  the  Connecticut 
exhibitor  unit,  to  give  an  explanatory  state- 
ment to  the  trade  press  in  connection  with 
the  recent  meeting  of 
the  Connecticut  body, 
at  which  published  re- 
port stated  the  unit  had 
rejected  affiliation  with 
Allied.  The  latter  was 
unaware  thai  the  unit 
was  considering  such 
affiliation  at  the  meet- 
ing, and  so  had  no 
representative  there, 
Myers  pointed  out. 
"About  a  year  ago," 
_   „  said    Myers'    letter    to 

Abram   F.   Myers         t  . .  ,       *r 

'  Levy,      you     and    Mr. 

Nunes  indicated  that  you  might  like  to  come 
in,  but  pointed  out  your  finances  were  in 
such  shape  that  you  could  not  bear  your 
share  of  the  burden.  Allied  never  followed 
up  on  this  business.  In  our  view,  it  is  un- 
fair for  some  to  shoulder  all  the  expenses 
while  others  contribute  nothing. 

"Nevertheless,  we  have  co-operated  with 
you  in  every  possible  way,  have  invited  you 
to  meetings,  and  have  been  ready  and  will- 
ing to  render  any  service  that  you  might 
require.  It  seems  to  me  to  be  a  poor  return 
for  our  generosity  for  you  to  bring  up  such 
a  question  without  our  knowledge  and  con- 
sent and  then  advertise  that  the  affiliation 
had  been  rejected." 


Levy  Silent 

Invitation  to  Levy  to  make  a  statement 
upon  the  Myers  communication  was  made 
by  Motion  Picture  News,  but  none  has 
been  forthcoming. 


Not  Expected  to  See  Revenue 

Dwindle  Without  Acting — 

Publicity  Slash  First 


Producers  are  riding  for  a  jam  with 
newspaper  publishers  throughout  the  United 
States  if  they  don't  watch  their  step  in  the 
manufacture  and  exhibition  of  out-and-out 
advertising  pictures. 

Newspaper  publishers  are  quick  to  realize 
that  the  millions  in  circulation  offered  by 
producer-owned  or  affiliated  theatres  repre- 
sent an  inducement  of  real  proportions  to 
national  advertisers. 

If  screen  advertising  cuts  heavily  into 
newspaper  copy,  Motion  Picture  News 
learns  the  industry  might  steel  itself  for 
retaliation.  The  most  likely  method  this 
will  assume  will  take  the  form  of  orders 
to  photoplay  editors  to  bear  down  on  the 
amount  of  space  turned  over  to  pictures. 

Companies  Are  Busy 

Paramount  is  going  after  industrial  films 
in  a  thorough  manner  and  has  a  special 
department  to  produce  and  route  these 
films.  The  company  is  offering  approxi- 
mately 850  theatres  with  an  audience  of 
about  10,000,000  at  each  program.  This  type 
of  business  is  being  handled  by  the  Para- 
mount Business  Pictures,  Inc.,  which  has 
been  circularizing  all  of  the  big  national 
advertising  agencies  for  business. 

Warners,  too,  is  planning  to  go  for  in- 
dustrials in  a  big  way,  having  recently 
established  a  commercial  department  headed 
bj  A.  Pam  Blumenthal.  The  circuit  claims 
a  6,000,000  circulation  for  such  films  in  com- 
pany theatres. 

Alexander  Film  Co.,  Colorado  Springs, 
Colo.,  for  some  time  has  been  making  in- 
dustrials and  Christie  Film  Co.,  Hollywood, 
has  established  an  industrial  department. 

Under  plan  of  operation,  the  various  firms 
will  place  talent  in  these  advertising  films, 
endowing  them  with  entertainment  value 
comparable  to  other  shorts,  with  the  ad- 
vertising done  indirectly.  Some  of  them,  it 
is  said,  will  cost  considerably  more  than 
the  regular  entertainment  shorts  designed 
for  use  of  other  than  theatres  affiliated  with 
the  company.  It  is  expected  that  special 
inducements  will  be  made  to  unaffiliated  the- 
atres for  showing  of  the  advertising  sub- 
ject. 

Conversely,  Fox  is  discontinuing  its  in- 
dustrial department  and  has  announced  that 
all  of  its  advertising  is  to  be  placed  in 
newspapers. 


Out  of  Features 

Insertion  of  paid  advertising  in  fea- 
tures is  prohibited  in  the  proposed 
new  standard  license  agreement,  just 
as  it  was  in  the  old  standard  contract. 
The  contracts  have  carried  a  uniform 
clause  warranting  that  no  paid  adver- 
tising is  contained  in  pictures  con- 
cerned. 

Despite  this,  there  have  been  numer- 
ous exhibitor  protests  over  alleged 
abuses. 


Dumb  Like  Anything 

And  then  there's  the  yarn  about 
Monte  Blue's  near-sighted  pal  who 
looked  out  of  Monte's  living  room 
window  and  saw  the  patio  fountain  in 
the  center  of  which  there's  a  cute 
stone  figure  of  a  nude  little  boy — you 
know  the  kind. 

The  near-sighted  guy  turned  and 
wagged  a  reproachful  forefinger  at  the 
player. 

"Monte,"  said  he,  "those  two  sons 
of  yours  are  nice  little  lads,  but  .  .  ." 

"But  what?"  asked  Blue. 

"But  listen,  Monte;  when  you  let 
'em  play  in  the  garden,  you  should  put 
pants  on  them!" 


Return  to  Work  or 
Oblivion  in  Store 
For  Janet  Gaynor 

Hollywood — It's  to  be  either,  or  else,  for 
Janet  Gaynor,  who  must  resume  work  for 
Fox  or  be  enjoined 
from  making  pictures 
in  America  during  the 
remaining  four  years  of 
her  contract.  The  star 
is  still  sulking,  it  is 
said,  in  the  row  which 
started  over  salary 
terms.  With  four  Gay- 
nor pictures  slated  next 
year,  the  Fox  studio  is 
not  expected  to  trifle, 
and  unless  Miss  Gay- 
nor returns  to  work, 
she  probably  will  bow 
out  of  the  film  picture. 
Sol  Wurtzel  is  general  manager  of  the  Fox 
studio,  working  under  Winfield  R.  Sheehan. 


Sol    Wurtzel 


"Golden  Dawn"  Pulled 
In  South;  Race  Angle 

Facing  a  loss  in  contracts  of  $450,000, 
Warners  have  withdrawn  "Golden  Dawn" 
from  distribution  in  the  eleven  Southeast- 
ern and  Southwestern  states.  The  action, 
according  to  Claude  Ezell,  Warner  sales 
manager,  was  voluntary.  He  told  Motion 
Picture  News  the  step  was  taken  rather 
than  risk  offending  southerners.  The  pic- 
ture is  an  operetta  with  Vivenne  Segal  play- 
ing the  title  role  and  Walter  Woolf  the 
hero.  The  locale  is  South  Africa  and  the 
yarn  deals  with  the  impending  sacrifice  of 
Golden  Dawn  to  the  Moon  God.  Woolf,  in 
the  picture,  falls  for  her  and  eventually 
proves  she  is  white. 


London — Always  guarding  the  prestige  of 
the  white  man  in  the  colonies,  British  cen- 
sors are  expected  to  use  the  shears  plenty 
on  "Golden  Dawn,"  which  deals  with  the 
love  of  a  white  man  for  a  colored  girl,  who 
is  later  proven  white. 


18 


Motion  Picture   News 


August  2 ,   1930 


The   Insiders'    Outlook 


THAT  Roxy-Fox  situation  is  de- 
clared nearing  a  climax,  with  the 
parties  approaching  an  agreement 
on  abrogation  of  the  showman's  con- 
tract. Roxy  is  slated  to  join  the  RCA- 
RKO  interests,  as  head  of  the  mammoth 
theatre  to  be  housed  in  the  Radio  City 
project  planned  for  New  York. 

His  contract  with  Fox  still  has  about 
two  years  to  run,  and  although  it  has 
been  stated  repeatedly  that  no  contract 
has  been  signed,  the  inside  dope  is  that 
the  deal  is  all  set,  signed  and  bank-vault- 
ed. It  is  reported  on  good  authority  that 
the  Roxy-RCA  agreement  was  com- 
pleted when  he  went  to  Bermuda  in  com- 
pany with  N.  R.  Aylesworth,  president  of 
National    Broadcasting. 

At  the  time,  Roxy  called  in  his  whole 
staff  and  informed  them  that  he  was 
joining  the  new  venture.  Although  the 
Radio  City  project  won't  be  completed 
for  two  years  or  more,  at  least,  Roxy 
it  is  said,  is  to  join  NBC's  broadcasting 
activities  if  agreement  to  cancel  Fox  con- 
tract is  completed. 

Big  Potatoes 

Howard  Hughes  is  no  piker  when  it 
comes  to  spending  dough.  He  showed 
it  in  the  making  of  "Hell's  Angels"  and 
lie's  emphasizing  it  in  putting  over  the 
picture,  aided  and  abetted  by  Sid  Grau- 
man. 

Now  he's  planning  to  splurge  on 
Broadway  like  nobody's  business.  He's 
just  signed  for  a  neon  sign  to  light  the 
street  which  will  cost  75  grand,  it  is 
claimed.  No  indication  as  to  where  it's 
to  be  hung  has  been  given,  but  it  is 
promised  to  be  a  dazzler. 

He  intends  to  top  this  off  with  a 
newspaper  campaign  which  will  cost  an- 
other $100,000.  Another  $100,000  is  be- 
ing spent  for  other  signs  and  billposting. 


Experience 

£>  OME  interesting  developments 
^  may  be  in  store  at  the  Columbia 
^  studio  in  producing  "Tol'able 
David"  as  a  talker. 

Henry  King,  who  made  the  silent 
version  and  piloted  it  to  a  "Photo- 
play" medal  for  the  best  picture  of  its 
year,  picked  up  his  chapeaux  and 
walked  off  when  Harry  Cohn  began 
to  expound  and  pound  his  own  ideas 
as  to  how  the  film  should  be  pro- 
duced. 

Those  who  know  King  understand 
why  he  didn't  take  it.  Those  who 
know  Cohn  also  understand  why  he 
tried  to  give  it. 


The  film  is  to  be  presented  simultaneously 
starting  Aug.  15  at  the  Criterion  and 
Gaiety. 

The  former  seats  850.  The  latter  808. 
The  Criterion  can  do  better  than  $18,000 
weekly.    The  Gaiety,  a  few  dollars  less. 

Your   adding  machine   might   jam   in 


Catechism 

A  PRECIOUS  yarn,  this.  The  story 
of  a  coast  writer  who  had 
the  courage  to  use  the  word 
"catechism"  in  his  talker  script. 

The  producer — AA1  example  of  the 
kind  who  rides  rough-shod  over  every- 
body and  everything — asks: 

"Why  use  that  kind  of  language? 
Nobody  will  know  what  you're  talking 
about." 

Writer:  "Well,  you  know  what  it 
means,  don't  you?" 

Producer:  "Me?  Of  course,  I  know. 
It  means  when  something  terrible 
happens." 

Yet  this  producer  brags  he  has  made 
his  first  million,  has  a  yacht  and,  while 
he  won't  admit  it — readily — believes  he 
is  touched  with  genius. 


doping  this  one  out  with  mathematical 
precision.  Regardless  of  that,  you  must 
admit  this  chap  Hughes  is  either  a  champ 
gambler,  a  sublime  believer  in  everlast- 
ing faith  or  just  plumb  reckless. 

In  the  Fall 

The  labor  situation  may  blow  up  clear 
into  the  heavens  in  the  fall.  The  big 
chain  operators  are  reported  to  be  prim- 
ing for  a  battle — a  real,  two-fisted,  he- 
man,  no  quarter  affair — by  the  time  the 
cool  weather  arrives. 

If  the  signs  point  at  all  in  the  direction 
they  are  headed,  it  might  be  that,  among 
other  matters,  1930  will  be  marked  down 
as  the  year  in  which  the  circuits  and  the 
unions  had  their  roughest  set-to.  Who 
will  win?     You  decide. 

This  Insider  does  know  this :  The  scrap 
will  be  bitter,  to  the  death  and  one  to 
observe   from  afar.     It'll  be  safer. 

Cash 

Warners'  theatre  acquisitions  in  Illi- 
nois would  have  made  considerably  great- 
er progress  than  is  now  the  case  had 
Chicago  theatre  owners  not  been  so  in- 
sistent on  receiving  cold  cash  for  their 
leaseholds  or  properties,  according  to  a 
Chicago  Insider.  Deal  after  deal  for 
either  chain  houses  or  lone  indie  spots 
has  been  held  up  in  Chi,  not  through 
haggling  over  price,  as  has  been  supposed, 
but  because  of  Warners'  reported  inclina- 
tion to  employ  stock  certificates  for  legal 


tender.  Chicago  exhibitors,  who  are  will- 
ing to  sell,  for  the  most  part  are  anxious 
to  get  out  of  the  show  business  entirely. 
And,  the  difficulty  as  far  as  the  buying 
circuits  are  concerned,  is  that  they  want 
to  get  out  with  cash  in  hand. 

This  explanation  has  been  sufficient  to 
make  decidedly  questionable  when  War- 
ners will  get  two  chains,  comprising  about 
twenty  houses,  and  which  were  among 
the  first  the  circuit  opened  negotiations 
for  on  entering  the  Chicago  field. 

Clearing  the  Bar 

He  came  a  cropper,  this  chap.  Went 
for  a  spell  of  gambling  that  got  the  best 
of  him  and,  as  usual,  those  willing  to 
step  on  a  fellow  when  he's  hitting  the 
toboggan,  did  just  that  and  washer  their 
hands  of  the  incident. 

But  the  incident  refused  to  remain 
closed.  The  man  involved — you'd  recog- 
nize the  name  in  a  minute  if  this  Insider 
divulged  it,  which  he  won't — is  staging 
a  come-back.     A  real  one,  too. 

He's  working  like  the  very  devil,  earn- 
ing an  extremely  comfortable  stipend 
and — what  is  extremely  important — pay- 
ing off  his  debts  as  rapidly  as  earning 
power  permits. 

Give  him  credit.    He  rates  it. 

One  Middle,  Two  Ends 

If  the  executive  whose  personal  ac- 
tivities include  building  of  exchanges  for 
his  company  to  buy  at  a  figure  in  excess 
of  their  worth  doesn't  watch  his  step  his 
official  bankers  may  have  something  to 
say  about  it.     And  it  won't  be  pleasant. 

If  the  executive  of  another  company 
who  insists  that  all  theatre  acquisitions 
are  cleared  through  a  brokerage  firm  in 
which  he  holds  an  interest  doesn't  take 
care  he  may  find  the  ground  slipping 
away  from  under  his  easy  chair.  That 
wouldn't  be  pleasant,  either. 


Quaint 

THEN   there   is  a   favorite  Holly- 
wood  yarn  which   always   causes 
snickers,   no   matter    how    many 
times  told. 

It  concerns  a  prosperous  producer. 
He  entertains  in  the  best  Hollywood 
manner  and  even  gets  some  of  the 
best  people  around  his  dinner  table. 
His  idea  of  big  business  is  to  have  a 
telephone  connected  at  the  dinner 
table,  conduct  studio  routine,  haggle 
over  prices  and  lay  employees  out 
cold  while  his  guests,  more  often  than 
not,  watch  the  spectacle  in  amazement. 
THE    INSIDERS 


Published  weekly  by  Motion  Picture  News,  Inc.  Founded  in  September,  1913.  Publication,  Editorial  and  General  Offices:  729  Seventh  Avenue,  New  York  City,  William 
A.  Johnson,  President  and  Publisher;  E.  J.  Hudson,  V ice-President;  Maurice  Kann,  Editor;  Charles  F.  Hynes,  Managing  Editor;  James  P.  Cunningham,  News  Editor; 
Raymond  E.  Gallagher,  Advertising  Manager;  Los  Angeles  Office;  Hotel  Roosevelt,  Hollywood;  Walter  R.  Greene,  Western  Representative.  Chicago  Office:  910  So. 
tan  Avenue,  Harry  E.  Holquist,  Central  West  Representative.  Subscription  Price:  $3.00  per  year  in  United  States,  Mexico  and  all  U.  S.  Possessions.  Canada,  $5.00. 
Foreign,  $10.00.  Copyright  1930,  by  Motion  Picture  News,  Inc.,  United  States  and  Great  Britain.  Title  registered  in  United  States  Patent  Office  and  foreign  countries. 
Entered  as  second  class  matter  at  the  Post  Office,  New  York,  April  22,   1926,  under  Act  of  March  3,   1879. 


August   2 ,    19  3  0 


M o  t  i  o n    P  i  c t  ur  e    N 


19 


Warner  Holdings 
Sold  by  Raskob? 
Firm's  Net  Sags 


There  were  plenty  of  reports  concerning 
Warners  along  film  and  financial  rows  dur- 
ing the  week  as  the  stock  was  forced  to  a 
new  low  of  36j.<2,  closing  Thursday  at 
37l/s.  Summer  attendance  decline,  too- 
speedy  theatre  expansion  and  a  sharp 
drop  in  earnings,  with  net  for  the  last  six 
months  of  the  fiscal  year  ending  Aug.  31, 
declared  to  be  below  dividend  requirements, 
and  report  that  John  J.  Raskob  and  associ- 
ates had  taken  their  profit  and  sold  their 
Warner  stock  were  figures  in  the  decline. 
Quarterly  dividend  meeting  is  scheduled 
Aug.  6  when  President  H.  M.  Warner  will 
have   returned  from   Europe. 

Earnings  for  the  last  six  months  of  the 
fiscal  year  ending  Aug.  31  are  not  expected 
to  exceed  $5,000,000,  as  contrasted  with  net 
of  $14,514,628  in  the  same  period  last  year. 
There  are  2,870,380  shares  outstanding. 
Financing  Deals 

Warners  has  been  authorized  to  list  on 
the  New  York  Exchange,  additional  stock, 
including  $4,583,000  of  optional  6  per  cent 
convertible  debentures,  due  in  1939,  and 
140,278  additional  common  shares,  some  of 
which  are  to  be  used  in  its  expansion  pro- 
gram. 

The  debentures  will  be  used  as  part  con- 
sideration for  the  properties  and  assets  of 
the  Stanley-Fabian  Corp. ;  the  Stanley- 
Mark-Strand  Corp.. ;  the  Stanley-Crandal! 
Co.  of  Washington;  the  Ardmore  theatre, 
Ardmore,  Pa.,  and  the  Lerner,  Orpheum 
and  Buckler  theatres  in  Elkhart,  Ind.  Of 
the  new  common  stock,  36,632  shares  will 
be  used  in  connection  with  the  acquisition 
of  the  Federal  Theatres  Co..  the  Indiana 
Harbor  Theatre  Circuit,  the  Jefferson  and 
Lincoln  theatres  of  Goshen,  Ind.,  the  Par- 
thenon and  Orpheum  theatres  at  Canton, 
Ind..  and  sites  in  Akron.  Ohio.  ;md  White 
Plains,  X.  Y. 


Mary  Bowing  Out?  Doug 
May  Produce,  Not  Act 

Hollywood — The  dopesters  here  insisl 
that  Mary  Pickford  will  retire  from  pic- 
tures. 

This  much  is  certain:  Mary  is  through 
as  a  producer,  has  practically  disbanded  her 
own  company  and  will  make  future  pictures 
for  Joe  Schenck,  identically  as  Fairbanks 
is  to  appear  in  "Reaching  for  the  Moon." 
That  is,  Mary  will  make  them  for  Schenck 
under  salary  and  with  no  investment,  if  she 
makes  any  at  all. 

At  any  rate,  the  yarn  of  Mary's  final 
chapter  as  a  producer  on  her  own  made 
the  press  wires  hum  all  over  the  country, 
and  that's  something.  Officially,  the  reason 
is  tagged  on  to  Doug's  reluctance  to  finance 
talkers  and  Miss  Pickford's  further  reluct- 
ance in  hearing  the  expense  alone. 

On  the  cuff  for  a  couple  of  hundred 
grand,  Mary  has  not  determined  what  she'll 
do  about  "Secrets,"  her  latest  and  unfin- 
ished picture. 

The  final  word  on  Doug  has  it  that  he 
will  produce,  but  not  appear  in  his  own 
pictures.  Those  who  know  the  rapidity  with 
which  Doug  changes  his  mind  aren't  so 
certain  about  it. 


Back  Home 


(.International  Sens  Reel  Photo) 
Will  H.  Hays  and  C.  J.  Ross,  execu- 
tive vioe-president  of  RCA  Photophone, 
snapped  as  they  arrived  in  New  York 
from  the  recent  patent  conferences  in 
Paris    and    Berlin. 


Are  Gloria  and  Her  Title 
To  Part?  Marquis  Says  No 

If  Gloria  Swanson  and  the  Marquis 
Henri  de  la  Falaise  de  la  Coudrays  have 
determined  to  tell  it  all  to  a  divorce  judge, 
the  marquis  doesn't  know  anything  about  it. 
He  said  so  this  week  upon  his  return  to 
New  York  from  abroad. 
The  marquis  went 
further.  He  declared 
he  could  see  no  reason 
for  such  reports  to  get 
into  circulation.  One  of 
the  ship  news  reporters 
asked  him  if  he  would 
see  his  wife  while  here. 
The  marquis  said  he 
didn't  know,  since  he 
had  no  knowledge  of 
her  whereabouts. 


Gloria  Swanson 


Camouflage  Tricks  with 
Color — 3rd  Dimension? 

Using  the  tricks  of  camouflage,  Techni- 
color claims  to  be  bringing  a  third  dimen- 
sion effeel  to  the  screen  through  use  of 
colors. 


Exceptionally  Fine 

Hollywood  —  ''Monte  C  a  r  lo  ,' ' 
Lubitseh's  latest.  The  master  hand  of 
the  German  director  has  fashioned 
another  picture  that  belongs  in  the 
highest   rank  of  talkers.' 

Plenty  of  production  value,  great 
performances  and  lots  of  laughs  all 
set  to  a  fast  tempo  makes  this  one  a 
sure-fire  hit  for  those  who  appreciate 
the    worthwhile. 


Reviewed    in    detail    in   next    week's 
edition   of  Motion  Picture  News. 


Quitting  German 
Market  Debated 
By  Distributors 


Decision  on  whether  to  withdraw  from 
Germany  or  to  attempt  to  maintain  business 
in  the  face  of  adverse  "kontingent"  regula- 
tions is  expected  to  be  determined  at  a  meet- 
ing of  foreign  sales  managers  soon  to  be 
held. 

Headquarters  of  various  Hays  member 
companies  in  New  York  are  disturbed  over 
the  new  import  regulations  and  don't  hesi- 
tate to  express  their  dissatisfaction.  Sev- 
eral openly  declare  there  can  be  no  profit 
under  present  arrangements  and  fail  to  see 
any  advantage  in  keeping  their  offices  in 
Berlin   and  other   German   cities   open. 

Will  H.  Hays  arrived  in  New  York  on 
Tuesday  from  Berlin  and  Paris.  Charles 
J.  Ross,  of  RCA  Photophone  was  likewise 
a  passenger  on  the  He  de  France. 

Commenting  on  the  patent  agreement, 
Hays  said,   in  part: 

"The  spirit  of  friendliness  and  fairness  which 
characterized  the  negotiations  throughout  is 
reflected  in  the  statements  made  by  two  of  the 
American  delegates  following  the  conclusion 
of  the  conference  in  Paris.  I  quote  from  the 
statement  made  by  J.  E.  Otterson,  representing 
Electrical    Research    Products,   Inc.: 

"  'The  position  was  that  each  party  had  an 
exclusive  position  and  the  effort  we  made  was 
to  equalize  them  in  a  manner  justly  represent- 
ing the  equity  of  the  situation.  That,  I  think, 
has  been  achieved.  ],  at  least,  am  satisfied,  and 
1   believe  the  Germans  are.' 

"C.  J.   Ross,  representing  RCA   Photophone, 

-tated: 

"  'It  is  a  fair  arrangement.  Such  results  are 
"iily  brought  about,  of  course,  by  concessions 
on  the  part  of  parties  interested.  The  under- 
standings are  satisfactory,  I  think,  both  to  the 
German  interests  and  to  ourselves.' 

"As  for  myself,  the  agreement^  I  am  con- 
fident, will  open  a  new  era  of  co-operation  in 
the  technical  progress  of  the  art,  through  the 
interchange  of  patent  rights,  manufacturing  and 
technical    in  formation  now  provided." 

Charles  Swart/,  who  handles  dramatic 
copyrights  for  Paramount,  sailed  for  Europe 
the  same  day  Hays  arrived  to  make  final 
the  draft  of  the  agreement  which  Hays 
brought  back  to  America  with  him. 


Dolores  Del  Rio  About 
To  Become  Mrs.  Gibbons 

Hollywood — Wedding  bells  for  Dolores 
Del  Rio  and  Cedric  Gibbons  are  about  to 
peal,  according  to  friends  of  the  Mexican 
star,  who  cautiously  and  unofficially  an- 
nounced her  engagement  to  M-G-M's  art 
director. 


Drop  in  Cost  of  Juice 
To  Cut  Theatre  Expense 

Hundreds  of  theatres  in  Greater  New 
York  will  reduce  part  of  their  operating 
costs  if  a  general  reduction  in  the  price  of 
electric  current  becomes  effective  following- 
meetings  between  Milo  R.  Maltbie,  chair- 
man of  the  Public  Service  Commission,  and 
Matthew  S.  Sloan,  president  of  the  New 
York  Edison  Co. 


il 


20 


M  o  t  i  o  n    Picture    News 


August   2 ,    19  30 


N.  J.  Unit  Not  To  Wait  Any  Longer  for 
U.  S.  Relief;  Plans  Own  Protection  War 


Atta  Boy,  "Zieggy" 

Hollywood — Flo  Ziegfeld,  out  here  to 
look  things  over,  and  do  picture  mak- 
ing on  the  side,  has  not  as  yet  tried  to 
tell  the  locals  how  things  should  be 
done,  which  is  something  short  of  a 
miracle  when  you  consider  how  many 
Broadway  stage  producers  tried  to  re- 
make the  picture  industry  upon  their 
arrival  from  Mazda  Lane. 

But,  Ziegfeld  still  thinks  the  pic- 
ture boys  have  a  lot  of  nerve  expect- 
ing to  turn  out  masterpieces  over 
night. 

And  maybe  he's  right! 


Iowa  Indies  Give 
Publix  Battle  on 
Protection  Plan 


Des  Moines — Max  Friedman,  assistant 
to  Saul  of  Publix,  has  been  in  Des  Moines 
the  past  week.  The  effort  to  zone  the  state 
has  involved  considerable  discussion,  and 
the  sessions  have  been  continuing  for  sev- 
eral days.  Miss  Margaret  McGrevey,  secre- 
tary of  the  Film  Board,  is  preparing  a  report 
of  the  results  of  the  conference.  Exhibitors 
over  the  state  have  stated  some  reluctance 
to  allow  Publix  all  the  privileges  of  first 
showings,  and  they  have  been  making  a  stub- 
born fight  especially  at  Boone  and  Fort 
Dodge. 


Roadshow  Cutting 
Own  Throat  with 
Trick  Ad  Splurge 

Cleveland — Roadshow  presentations  are 
digging  their  own  grave  through  trick  ad- 
vertising, it  is  believed  here.  The  latest 
example  is  "All  Quiet  on  the  Western 
Front,"  which  opens  Saturday  at  the  Hip- 
podrome, after  but  a  five  weeks'  lapse  from 
the  Hanna  run.  In  the  latter  showing,  ad- 
vertisements stated  the  picture  would  not 
be   shown  at   pop  prices  for  one  year. 


Probing  Continues 

Baltimore — Investigation  of  the  advertis- 
ing used  on  roadshows,  staling  the  pictures 
will  not  play  pop  prices  the  same  season, 
is  under  way  by  the  Maryland  exhibitor  unit. 


Armstrong,  Gleason  Reunited 

Hollywood  —  Robert  Armstrong  and 
James  Gleason  are  reunited  for  the  firsl 
link-  since  "Oh,  Yeah"  in  Fddie  Quillan's 
latest  starring  feature  for  Pathe,  "Looking 
for  Trouble".  Original  story  is  by  Walter 
De  Leon  and  Russell  Mark,  with  Mark  also 
slated  to  direct. 


Ten     Grand    Pledged     As 
Starter    in    Battle    on 
Alleged  Abuses 


a 


Newton,  X.  J. — Convinced,  apparently, 
that  government  relief  on  extended  protec- 
tion is  not  to  be  forthcoming,  in  the  im- 
mediate future,  at  least,  the  New  Jersey  ex- 
hibitor unit  intends  to  carry  its  battle  to 
the  courts  and  will  ask  for  public  co-opera- 
tion in  backing  its  fight,  it  is  indicated  by 
Sidney  E.  Samuelson,  president  of  the  as- 
sociation. 

The  New  Jersey  unit,  as  exclusively  re- 
ported by  Motion  Picture  News,  post- 
poned court  action  on  protection  some 
months  ago,  at  the  request  of  the  Dept.  of 
Justice,  which  wanted  to  complete  its  own 
investigation  before  the  matter  went  into 
court. 

The  New  Jersey  unit  raised  $10,000  as 
an  initial  campaign  fund  at  its  Newark 
meeting,  according  to  Samuelson,  who  says 
counsel  is  being  retained  to  start  action. 
When  a  court  fight  was  proposed  previously, 
Abram  F.  Myers,  Allied  States  Ass'n.  presi- 
dent, was  asked  to  act  for  New  Jersey  ex- 
hibitors. Samuelson  says  the  campaign  now 
planned  is  to  protect  exhibitors  of  the  state 
"from  further  obnoxious  and  oppressive 
tactics  of  the  motion  picture  trust." 

Number  of  Alleged  Abuses 

Tactics,  he  says,  complained  of  are : 
"First,  the  overbuying  of  films  by  producer 
theatres  so  as  to  make  it  impossible  for  com- 
peting independent  theatres  to  obtain  suf- 
ficient films  to  operate.  Second,  the  system 
of  giving  unfair  protection  to  producer  the- 
atres. This  means  that  a  producer  owned 
theatre  gets  the  film  anywhere  from  30  to 
100  days  before  the  independent  theatre  is 
allowed  to  exhibit  it.  And,  third,  the  dis- 
crimination in  price  whereby  producers  lease 
their  own  films  or  other  producers'  films  to 
producer  theatres  for  \7l/2  or  20  per  cent 
of  the  gross  box-office  receipts  and  inde- 
pendent theatres  are  charged  anywhere  from 
25  to  50  per  cent  of  the  box-office  receipts. 
Because  of  protection  and  the  log  rolling 
buying  of  one  producer's  films  by  the  other 
producer's  theatres,  it  is  perfectly  noticeable 
that  the  public  already  pays  more  money  for 
admission  to  the  producer  owned  theatre 
of  the  same  type  and  class  than  it  does  to 
the  independently  operated  house. 

Fighting  for  the  Masses? 

"This  is  not  merely  an  intra-industry  bat- 
tle," Samuelson  says.  "The  public  has  a 
large  stake  in  the  motion  picture  business. 
It  always  has  been  the  amusement  for  the 
masses.  It'  closely  examined  it  becomes 
immediately  apparent  that  the  above  abuses, 
if  permitted  to  continue  and  grow,  will  re- 
sult in  the  patron  paying  more  money  and 
still  more  money  for  his  movies.  Our 
members  feel  that  in  throwing  down  the 
gage  of  battle  to  this  gigantic  super-trust 
we  are  fighting  the  battle  of  every  man, 
woman  and  child  who  likes  the  movies  and 
enjoys  them.  Secure  in  the  feeling  that  our 
cause  is  just,  we  invite  the  co-operation  of 
all    patron--   ni   .notion    pictures." 


Philosophy 


Hollywood — "Why  am  I  so  unlike  the 
rest  of  the  Bennetts?"  asks  Barbara 
of  a  local  newshound.  "Maybe  it's  be- 
cause I'm  brunette  and  they're  blonde," 
states  the  sister  of  Constance  and 
Joan.    Or — 

"Maybe  it's  because  I  married  a 
hard  working  Irish  boy,  Morton 
Downey,  while  they  saw  fit  to  wed 
mere  playboys.  I  like  being  settled 
down  and  sleeping  in  the  same  bed 
every  night.  I'm  for  the  simple  life. 
I'm  darned  glad  we're  in  the  movies. 
The  theatre  and  marriage  don't  mix 
so  well,  you  know." 


N. W.  Awaits  Keen 
Battle  on  Silent 
Contract's  Status 


Minneapolis — Status  of  silent  picture  con- 
tracts, which  could  not  be  converted  to 
cover  sound  pictures,  due  to  non-inter- 
changeability  of  the  theatre's  equipment  and 
the  sound  of  pictures  involved ;  and  of  con- 
tracts carrying  an  arbitration  agreement,  in 
cases  where  the  arbitration  system  was  in 
effect  during  the  life  of  the  contract,  is  to 
be  tested  in  suit  filed  here.  First  National 
is  plaintiff  and  wants  $1,196  from  George 
Carish,  Mohawk,  St.  Paul.  The  contracts 
date  back  to  a  former  owner  of  the  house. 

The  Northwest  exhibitor  unit,  which  for 
long  has  stated  it  would  welcome  a  test  of 
the  issues  involved,  has  not  declared  itself 
as  backing  Carish  in  his  plan  to  fight  the 
suit,  but  declares,  through  General  Manager 
W.  A  .Steffes,  it  is  "deeply  interested  in  the 
case  to  the  end." 

Carish  Plans  Finish  Fight 

Carish  plans  a  finish  fight  and  has  de- 
clined a  reported  offer  of  settlement  from 
First  National,  which  included  placing  of 
new  season  product  in  his  house.  While 
his  answer  has  not  been  filed,  he  plans  to 
contend  the  silents  could  not  be  converted, 
as  the  theatre  had  only  sound  track  equip- 
ment and  the  First  National  sound  was  re- 
corded on  discs.  Contracts  involved  are 
dated  August,  1926.  and  fanuary  and  Octo- 
ber, 1927. 

The  contracts,  he  also  will  insist,  carried 
an  arbitration  clause  and,  as  the  arbitration 
agreement  was  in  effect  during  the  life  of 
the  contract,  they  cannot  be  brought  into 
court  without  first  being  arbitrated. 


Tom   Thumb  Chain  Formed 

Ottawa — Chain  system  has  W>.n  extend- 
ed to  Tom  Thumb  golf  courses  in  Canada 
with  the  incorporation  at  Ottawa  under 
a  Federal  company  charter  of  the  Midget 
Golf  Courses  of  Canada,  Ltd.,  for  the 
purpose  of  opening  and  operating  a  chain 
of  golf  lots   in    selected   citie^. 


August  2,  1930 


Motion    Picture    News 


21 


Revised  Protection  In  Chicago  Dies; 
Exhibitors  Buying  Under  Old  System 


Good  Advice 

Hizzoner  Mayor  Jimmy  Walker  of 
New  York,  offered  this  adage  in  a  re- 
cent speech  to  his  aides:  "It  is  more 
important  to  keep  your  nose  to  the 
grindstone  than  your  ear  to  the 
ground. 


Zoning  Would  Be 
First  in  Boston 
Area's  History 


Boston — For  the  first  time  this  territory 
is  to  have  a  systematic  zoning  plan  if  con- 
ferences under  way  by  distributors,  affiliated 
and  independent  theatres  are  successful.  All 
exhibitors  of  the  zone  are  being  asked  to 
transmit  their  views  and  suggestions  to  the 
committee.  Heretofore,  all  distributors  have 
acted  independently  on  the  subject  of  pro- 
tection. 

Representatives  chosen  by  the  groups  as 
members  of  the  committee  are  as  follows : 
Distributors — Tom  Bailey  of  Paramount, 
general  chairman ;  M.  E.  Morey,  Universal ; 
Harry  F.  Campbell,  Fox;  C.  McGerigle, 
RKO ;  Thomas  B.  Spry,  First  National ;  al- 
ternates, W.  H.  Erb,  Paramount ;  Timothy 
O'Toole,  Columbia;  R.  C.  Cropper,   Pathe. 

Independent  exhibitors — Nathan  Yamins, 
Fall  River ;  Al  Somerby,  Eddie  Anson  and 
Philip  Smith,  Boston  and  Stanley  Sumner, 
Cambridge ;  alternates,  Walter  Littlefield, 
Roxbury ;  Abe  Spitz,  Providence;  J.  Leven- 
son,  Boston. 

The  affiliated  theatres,  while  represented, 
have  yet  to  name  their  permanent  committee 
members. 


Realism  Lacking,  Lloyd 
Abandons  Roof  Location 

Hollywood — After  selecting  a  location  for 
making  scenes  on  top  of  a  loft  building  in 
downtown  Los  Angeles,  Harold  Lloyd  dis- 
carded the  particular  location  because  tests 
of  the  location  made  it  appear  that  the 
building  top  was  stagey  rather  than  the  real 
thing.  Sudden  cancellation  of  the  location 
held  up  the  Lloyd  company  for  three  days 
while  scouts  selected  another  spot  that  did 
not  have  the  earmarks  of  a  faked  set. 


Paramount  Planning 

Quarters  in  Omaha 

Omaha — Paramount  Publix  is  reported 
planning  a  $100,000  office  building  here. 
The  structure  will  house  division  offices, 
projection  rooms  and  storage  and  exchange 
facilities. 


"D.W."  in  N.  Y. 

D.  W.  Griffith  is  in  New  York  in  con- 
nection with  forthcoming  premiere  of 
■"Abraham   Lincoln." 


After  20  Meetings,  Every  One 

A  Flop,  Groups  Agree 

to  Forget  Plan 


Chicago. — With  abandonment  of  all  hith- 
erto proposed  plans  for  the  re-zoning  of 
both  the  Chicago  and  downstate  Illinois  ter- 
ritories almost  a  certainty,  local  distributors 
and  exhibitors  are  preparing  to  discuss  new 
product  buying  in  terms  of  the  old  protection 
clauses  which  have  prevailed  here  in  the 
past.  This  marks  the  first  move  to  sell  new 
product  here  since  the  re-zoning  conferences 
were  inaugurated  almost  two  months  "ago. 

A  final  meeting  of  the  zoning  committees 
was  held  at  the  Film  Board  offices  here  this 
week.  It  resulted  in  the  first  agreement  the 
committees  have  reached  at  any  of  the  twenty 
meetings  that  have  been  held.  A  majority 
of  the  members  of  both  the  metropolitan  and 
downstate  committees  agreed  at  this  session 
to  abandon  all  proposals  for  protection 
changes  thus  far  submitted  and  to  retain  the 
old  systems  without  alteration.  No  fur- 
ther meetings,  it  was  conceded  by  committee 
members,  would  be  held  unless  C.  C.  Petti- 
jolm  of  the  Hays  office,  returned  to  the  city 
and  again  sought  some  sort  of  revision  of 
the  present  protection  systems.  It  was  at 
Pettijohn's  invitation  that  the  exhibitors 
and  distributors  first  got  together  here  in 
their  attempt  to  re-zone  the  city  and  the 
state. 

\iter  abandoning  the  plans  first  submit- 
ted for  a  new  Chicago  protection  system,  the 
metropolitan  committee  endeavored  to  deal 
with  minor  phases  through  a  rider  to  be  at- 
tached to  the  contract  incorporating  the  old 
system.  This  rider  was  discarded  when  pro- 
nounced illegal  as  part  of  a  Film  Board 
contract.  After  abandonment  of  the  pro- 
posed plan  for  downstate,  the  committee  in 
charge  sought  to  offer  a  substitute  in  the 
form  of  individual  recommendations  to  care 
for  strictly  local  conditions  throughout  the 
state  where  the  present  protection  system 
was  considered  to  he  most  unfair. 

At  the  final  meet,  these  local  provisions, 
too,  were  ignored,  with  the  result  that  the 
committee  virtually  disbands  without  a  single 
change  having  been  made. 


Radio  Meet  to  Hear  of 
New  Sound  Film  Advances 

New  Developments  in  television  and  talk- 
ing picture  recording  and  reproduction  are 
expected  to  be  outlined  at  meeting  Aug.  18 
to  21  at  Toronto  of  the  Institute  of  Radio 
Engineers.  It  is  the  organization's  fifth  an- 
nual gathering.  Speeches  of  welcome  are 
to  he  read  Aug.  18  by  Dr.  Lee  DeForest, 
O.  B.  Hanson  of  National  Broadcasting  Co., 
and  representatives  of  RCA,  Westim-diouse 
and  General  Electric. 


S.M.P.E.  Fall  Meet  in 
N.  Y.  Set  for  October 

Governors  of  the  Society  of  M.  P.  En- 
gineers have  decided  upon  Oct.  20  as  the 
opening  date  of  the  fall  convention,  sched- 
uled for  the  Hotel  Pennsylvania,  New  York. 


L.  A.  Newsreel  House? 

Los  Angeles — Principal  Theatres  of 
this  city  have  purchased  the  President 
theatre  from  creditors  of  the  Henry 
Duffy  Players.  Theatre  will  be  opened 
as  a  pop  priced  grind  house,  with 
chances  of  it  being  converted  into  ex- 
clusive newsreel  show  place  in  the  fall. 


Cleveland  Zoning 
Plan  Not  Seen  as 
Due  to  Hit  Snag 


Cleveland  —  Although  the  Lefkowitz- 
Greenberger  circuit  is  declared  to  favor 
open  selling,  the  firm  is  not  active  in  op- 
posing adoption  of  zoning   schedules   here. 

A  proposed  zoning  system  for  Cleveland 
is  being  worked  out  by  committees  repre- 
senting the  distributors,  members  of  the 
Cleveland  exhibitors  unit,  and  independents. 
The  distributors  committee  consists  of  Al 
Mertz,  chairman  (RKO),  president  of  the 
<  Cleveland  Film  Board  of  Trade,  and  C.  E. 
Almy  (Warner  Brothers),  Frank  Drew 
(M-G-M),  1.  Schmertz  (Fox),  Charles 
Kranz  (United  Artists),  and  Oscar  Ruby 
i  Pathe).  The  Exhibitor  Association  com- 
mittee is  composed  of  Henry  Greenberger, 
chairman,  and  J.  J.  Harwood,  B.  Z.  Levine, 
Louis  Isreal,  Frank  Gross,  John  Kalafat, 
,iiul  Paul  Gusdanovic.  Independent  theatre 
owners  are  represented  by  M.  JB.  Horwitz, 
Howard  Reif  and  Percy  Essick. 


Hays  Back  in  New  York; 
Others  on  Same  Boat 

Will  H.  Hays  returned  from  Europe  on 
Tuesday.  He  went  abroad  several  weeks 
ago  as  chairman  of  the  American-German 
committee  to  straighten  out  sound  patent 
entanglements. 

Uso  on  the  passenger  list  of  the  He  de 
France  were  Norma  Terris  and  her  hus- 
band. Dr.  Jerome  Wagner,  of  the  Ziegfeld 
organization;  Georges  Carpentier  en  route 
to  Hollywood :  Danielle  Bregis,  French 
prima  donna  and  screen  player ;  the  Muriel 
Abbott  dancing  girls  of  Chicago,  Harry 
Kline,  director  of  the  Chanin  Theatrical 
Corp.;  and  Marquis  Henri  de  la  Falaise  de 
la  Coudrave,  <  Iloria  Swanson's  husband. 


American  Seating  Shows 
$100,000  Loss  in  Quarter 

Net  loss  of  $108,460  for  the  quarter  end- 
ing March  31,  is  reported  by  American  Seat- 
ing Co.,  as  compared  with  a  profit  of  $41,645. 
before  Federal  taxes  for  the  corresponding 
1929  period. 


Giannini  in  Paris 

Paris — Dr.  A.  H.  Giannini  of  the  Bank  of 
America  has  arrived  from  New  York.  Pres- 
ent plans  call  for  his  return  to  America  on 
Sept.   10. 


Motto  n    P  i  c  I  u  r  e   N  e  w  s 


August   2  .    1930 


Says  Paramount  Tried  To  Blackjack 
Him  Into   Selling  Houses;  Plans  Suit 


"Broken  Dishes" 

Hollywood  —  A  Rood  light  comedy 
with  Grant  Withers  and  Loretta 
Young.  Will  go  well  in  week  stands 
and  draw  okay  in  split-week  spots. 
O.  P.  Heggie  walks  away  with  acting 
honors.    A  Warner  release. 

Reviewed  in  detail  in  next  week's 
edition  of  Motion  Picture  News. 


Metzger,  Leaving 
"U"  Sets  Product 
Over  RKO  Chain 


Universale  1930-31  output  has  been  set 
over  tlit*  RKO  circuit,  under  terms  of  a 
deal  completed  Wednesday  by  Lou  B. 
Metzger,  retiring  general  manager  of  the 
company,  and  Jules  Levy,  RKO  buyer,  al- 
though his  resignation 
from  the  company  was 
effective  on  Tuesday, 
Metzger  worked  until 
Wednesday  night  on  the 
deal. 

Under    terms    of    the 
deal,     RKO    agrees    to 
play    17  of   the   20  pic- 
tures on  the  program  in 
('lass    A    houses,    10   of 
them     long     run.       The 
first    picture    is    "Little 
Accident,"      which 
opened   Thursday   night 
at  the  <  rlobe. 
Metzger's    sales    duties    are    being    taken 
over  by  Phil  Reisman,  who  resigned  as  gen- 
eral sales  manager  of  Pathe  to  take  over  the 
Universal  post. 

With  the  exception  of  the  war  years. 
Metzger  has  been  uninterruptedly  in  the  film 
business  since  he  was  17.  He  tilled  everj 
position  in  the  film  exchange  and  rose  to  the 
post  of  exchange  manager  for  Universal 
and  F.  B.  O.  in  Portland  and  Kansas  City. 
He  came  to  the  Universal  home  office  as  an 
executive  in  1924;  subsequently  assistant 
-ales  manager  and  to  general  sales  manager. 
For  the  last  year  and  a  halt',  he  has  been 
general  manager. 


Lou  B.  Metzger 


Grainger  Sells  Entire  Fox 
Lineup  to  Warner  String 

Warners  has  closed  tor  the    1930-31   Fox 

output   for  its  circuit.    The  deal  was  nego- 

tiated  by  James  R.  Grainger,  Fox  general 

airs  manager,  with   Spyros  Skouras,  head 

Mt'  the  Warner  chain. 

Under  terms  of  the  deal,  Warners  will 
pa)  Fox  a  film  rental  in  excess  of  $3,000,- 
000,  according  to  Grainger.  The  showings 
covet  133  cities  and  towns  in  Connecticut. 
De'aware,  District  of  Columbia,  Maryland, 
Massachusetts,  New  Jersey,  New  York  City, 


Trust  Charges  To  Be  Basis  of 

Action  by  N.  Y. 

Showman 


Charges  paralleling  the  allegations  on 
which  the  Federal  Trade  Commission's  cease 
and  desist  order  was  based,  so  far  as  theatre 
acquisition  and  building  were  concerned. 
and  other  alleged  practices  are  to  be  made 
the  basis  of  an  anti-trust  suit  soon  to  be 
launched  in  Federal  Court,  N.  Y.,  against 
Paramount  Puhlix  by  Joseph  Quittner.  Mid- 
dletown,  N.  Y.,  exhibitor.  Counsel  for  Quitt- 
ner now  is  mapping  the  line  of  action  to  be 
taken. 

Quittner,  it  is  understood,  will  allege  in 
his  complaint  that  Paramount  built  in  oppo- 
sition to  him  after  he  had  refused  to  be 
"browbeaten"  into  selling  his  theatre  to  the 
company  on  its  own  terms,  and  that  it  has 
since  indulged  in  unfair  methods  of  com- 
petition against  him. 

Quittner  had  been  a  steady  customer  for 
Paramount  in  his  nine  years  of  operation  of 
the  three  Middletown  houses,  with  the  pro- 
duct only  out  of  the  town  two  years  of  the 
nine,  it  is  stated.  Although  he  is  declared 
to  have  been  playing  Paramount  product  at 
the  time,  the  distributor-exhibitor  company 
bought  a  site  in  192°-.  it  is  claimed.  The 
site  was  located  across  from  the  State.  Quitt- 
ner's ace  house.  Quittner's  refusal  to  sell 
in  the  face  of  alleged  threats  to  put  him  out 
of  business  was  because  the  figure  quoted 
would  have  meant  a  loss,  it  is  said. 

The  Paramount  house  opened  in  June  un- 
derselling the  State  with  a  40  cent  top, 
whereas  the  State  was  getting  50  cents. 
Since,  keen  competition  has  been  raging. 


International  AM  PA  Idea 
Is  Presented  by  Bader 

Internationalization  of  the  AMPA,  of 
which  all  publicity,  advertising  and  exploita- 
tion heads  and  associates  throughout  the 
world  would  be  members,  is  being  proposed 
to  the  B.  M.  P.  A.  in  London  by  Dav< 
Bader,  now  abroad  in  connection  with  a  biog- 
raphy of  Carl  Laemmle.  The  idea  behind  it 
is  establishment  of  international  amity,  of- 
fering exchange  of  ideas  between  AMI'As 
in  all  countries,  as  well  as  fraternal  asso- 
ciation tor  members  visiting  other  countries. 


Von  Stroheim  Rejoins 

"U";  First  a  Remake 

Erich  Von  Stroheim  sails  Friday  on  tin- 
He  de  France  on  his  first  trip  to  Europi 
since  he  came  over  to  this  country  15  years 
ago.  He  will  he  gone  until  October.  Upon 
his  return,  he  will  nroduce  for  Universal  a 
i.  u  talking  version  of  his  own  original. 
"The  Pinnacle,"  made  for  the  company  in 
1919    under   the    title    of    "I'.liud    Husbands." 

Pennsylvania,  West  Virginia  and  Virginia. 
The  deal  is  second  to  the  Paramount-Pub- 
lix  contract,  which  Grainger  says  will  place 
I  , ...  product  in  1,031  Publix  theatres.  This 
latter  deal  covers  32  states  and  is  a  ten- 
year  reciprocal   agreement. 


Gulls  Will  Be  Gulls 

"Pretty  boids,"  said  the  movie  exec- 
utive on  his  first  visit  to  the  Coast, 
nodding  his  head  at  the  whirling  gulls 
over  the  bay. 

"Yes,"  assented  his  friend.  "They 
are  gulls." 

"Gulls  or  boys."  said  the  ex-pants 
presser,  "they're  pretty  boids." 


Reisman,  "U"  Sales 
Head;  O'Leary  in 
Saddle  at  Pathe 


Phil     Reisman 


l'hil  Reisman.  veteran  general  sales  man- 
ager of  Pathe,  who  resigned  to  become  gen- 
eral sales  manager  of  Universal  upon  retire- 
ment of  Lou  B.  Metzger,  leaves  shortly  for 
a  national  tour  of  exchange  keys  to  meet  the 
sales  force.  Reisman 
was  succeeded  as  gen- 
eral sales  manager  at 
Pathe  by  E.  J.  O'Leary. 
who  has  been  associated 
with  the  company  in  an 
executive  capacity  for 
the  last  two  years. 

Since  the  Pathe  reor- 
ganization at  the  time 
of  the  P.  D.  C.  absorp- 
tion. Reisman  has  hand- 
led sales.  He  main- 
tained sales  at  a  high 
level,  de-pite  the  firm's 
financial  difficulties,  climaxing  this  with  a 
gross  of  $18,000,000  last  year.  Because  of 
this  record,  considerable  surprise  was  ex- 
pressed by  his  friends  when  he  was  not 
elected  an  officer  at  the  recent  company 
election. 

Had  Rapid  Rise 

Reisman  has  been  in  the  industry  since 
l'U 7  starting  as  salesman,  soon  becoming 
manager.  He  left  the  latter  post  to  become 
a  Paramount  salesman  in  1920  and  rose  by 
successive  steps  to  district  manager,  general 
manager  in  Canada 
and  east  e  r  n  sales 
manager,  a  post  he 
left  to  head  Rathe 
sales. 

]•"..    I.    O'Leary 
joined    Pathe  as   fea- 
ture    sales    manager 
and    during    the    last 
year  has  been  assist- 
ant     to      Joseph      P. 
Kennedy  in  manage- 
ment    of    the     com- 
pany.     Prior  to  that 
lie    had    been    associ- 
for   a    number    of   years 
interests    in    Boston,    as 
for     FBO     i"     Maine, 
ind  New    England 


E.     J.     O'Leary 


ated  with   Kenned) 
in   various   banking 
sales     representative 
Boston  branch  manager, 
district  manager. 


August   2  ,   19  3  0 


Motion   Picture   News 


23 


Fight  Seen  Brewing  with  Exhibitors 
Demanding  Cut  in  Union  Wage  Scale 


Symptoms 

It  is  Benjamin  Holzman's  observa- 
tion that  when  a  New  Yorker  in  Hol- 
lywood keeps  writing  back  to  New 
York  about  the  grand  sunshine  and 
the  beautiful  orange  groves,  you  can 
safely  wager  that  he  is  still  out  of 
a  job. — N.  Y.  Mirror. 


Franklin  Not  Yet 
Decided  on  Thumb 
Golf  Course  Plan 


Hollywood— Despite  report  to  the  con- 
trary, Harold  B.  Franklin,  president  of  Fox 
West  Coast  Theatres  has  no  plans  at  this 
time  of  embarking  on 
wide-scale  operation  of 
miniature  golf  courses 
on  the  coast.  The  cir- 
cuit is  operating  six 
putt-putts  at  the  pres- 
ent time,  mainly  for  the 
purpose  of  gaining  first 
hand  knowledge  of  the 
peculiar  business.  It  is 
understood  that  the  suc- 
cess of  the  sextette  of 
Fox  West  Coast  minia- 
tures has  not  been  fully 
demonstrated  up  to  this 
time. 

Competition  among 
the  golf  courses  themselves  has  reached  a 
point  where  the  first  courses  now"  find  them- 
selves antiquated.  New  layouts  are  being 
constructed  on  practically  every  vacant  lot 
big  enough  for  18  holes,  with  the  cost  of 
many  ranging  anywhere  from  $15,000  to 
$50,000.  The  latter  are  coralling  all  the 
business,  with  the  smaller  and  less  ex- 
pensive layouts  being  passed  up  entirely. 


Harold  Franklin 


Winslow  Sees  Humans  in  a 
Sad  Way;  Films  Hit  Again 

It's  a  pretty  dismal  picture  for  the  future 
that  Dr.  Paul  V.  Winslow  painted  before 
the  Kiwanis  Club  of  New  York  this  week. 
He  sees  the  human  race  gradually  losing  its 
vision,  hearing  and  sense  of  balance  and 
pins  the  first  to  motion  pictures  as  a  con- 
tributing factor. 

Winslow  placed  no  time  expiration  date 
on  the  lack  of  availability  of  the  optics. 


a 


Stag"  Film  Haul  Made 
By  Police  at  Hoboken 

Charles  Russo,  23,  was  arrested  and  held 
for  further  investigation,  when  police  seized 
him  at  a  three-story  frame  building  and 
garage  in  Hoboken,  "where  a  vanload  of 
allegedly  obscene  films  valued  at  $100,000 
was  confiscated.  The  real  owner  of  the  place 
is  being  sought. 


Big  Circuits  Seen  Set  to  Follow 

Twin  City  and  Chicago 

Lead 


General  move  to  reduce  labor  overhead 
may  result  from  the  one-man-in-the-booth 
fight  launched  by  independent  exhibitors  of 
the  Twin  Cities.  With  a  number  of  Min- 
neapolis and  St.  Paul  independents  running 
open  shop  and  prepared  for  a  finish  fight 
on  the  issue.  Publix  there  is  reported  con- 
sidering a  similar  demand  on  the  union 
when  its  contracts  with  the  operators  ex- 
pires in  September. 

At  Chicago,  the  exhibitor  association, 
headed  by  Jack  Miller,  has  demanded  one 
man  in  the  booth.  Publix  is  a  member  of 
this  association. 

Meanwhile,  circuit  heads  in  New  York 
are  declared  preparing  to  demand  conces- 
sions when  contracts  come  up  for  renewal, 
contending  that  business  does  not  warrant 
paying  what  they  consider  excessive  scales. 

Hundreds  of  projectionists  would  be  re- 
placed by  highly  trained  operators  having 
scientific  education,  if  plans  now  under 
advisement  by  Western  Electric  officials 
materialize,  it  is  understood.  ERPI,  so  the 
story  goes,  would  prepare  a  group  of  young 
engineers  who  will  have  sufficient  technical 
knowledge  to  understand  the  intricacies  of 
possible  mechanical  changes,  thereby  elim- 
inating the  service  staff,  which,  so  it  is 
said,   has  proven   impractical. 

Allied  States  Ass'n  recently  in  its  official 
bulletin  declared  that  relief  on  labor  over- 
head is  needed  by  independents,  so  that  with 
advent  of  the  fall  season  it  looks  as  if  a 
fight   is   brewing. 


Another  Seattle  Open  Shop 

Seattle — Open  shop  is  the  policy  of  the 
Follies,  formerly  the  Pantages.  The  house 
had  union  help  when  it  reopened,  but  at  the 
end  of  30  days  the  employes  were  notified 
they  must  take  a  cut,  and  when  they  refused, 
open  shop  resulted. 


Reopening  with  Open  Shop 

Minneapolis — Three  independent-  houses 
here,  which  have  been  closed,  are  to  reopen 
as  open  shop  houses  in  August.  They  are : 
The  Paradise,  operated  by  W.  A.  Steffes, 
general  manager  of  the  Northwest  exhibitor 
unit,  leading  the  independent  campaign;  the 
Princess  and  Gateway. 


General  Sues  RCA  and  RKO 

Wilmington — Two  suits  charging  in- 
fringement of  patents  has  been  instituted 
against  RCA  Photophone  and  R-K-0  in 
Federal  Court  here  by  General  Talking  Pic- 
tures. 


Another  Link 

Philadelphia — Already  the  head  man 
in  the  eastern  Pennsylvania  territory 
via  holdings  of  the  Stanley  Company, 
Warners  have  reached  into  Chester 
where  the  State  has  been  acquired 
from  the  New  Seventh  Street  Theatre 
Operating  Co. 


Warner  Wide  Film 

To  Make  Its  Debut 

With  Air  Picture 


Hollywood — Jack  Warner  has  launched 
preparations  for  production  in  the  late  fall 
of  an  air  picture,  in  sound — and  on  the  new 
Warner-developed  widescreen  process  of 
65  mm. 

Lucien  Hubbard,  pro- 
duction executive  at 
Warner  studios  is  now 
enroute  to  Washington 
to  talk  over  the  story 
and  government  co-op-  ^ 

eration  which  will  be 
extended  during  the 
making  of  the  produc- 
tion. The  picture  is 
roughly  estimated  right 
now  for  a  budget  of 
$1,000,000  with  War- 
ners expecting  that  it 
might  hit  the  million 
and  a  half  mark  before  jack  Warner 

the  final  scenes  are  in 
the  can. 

Several  years  ago,  Hubbard  was  associ- 
ate producer  on  "Wings"  for  Paramount, 
and  spent  many  months  on  the  Texas  loca- 
tions during  the  making  of  that  picture. 


tA 


Three  More  Exchange 

Heads  for  Ad-Vance 

Three  more  branch  managers  have  been 
named  by  M.  Van  Praag,  sales  manager  of 
Ad- Vance  Trailer  Service  Corp.,  in  connec- 
tion with  that  firm's  plan  to  establish  an 
office  in  each  key.  The  new  appointees  are : 
Leo  C  Garner,  formerly.  Universal  chain 
executive,  as  Charlotte  manager;  Harry 
Olshowh,  formerly  with  Warners,  as  New 
England  head,  and  Nate  Sauber,  until  re- 
cently Universal  manager  at  Washington, 
as  the  trailer  firm's  manager  there. 


Warners  Reopening  2 

Outlets  on  Broadway 

Warners  again  will  have  four  outlets  on 
Broadway  with  reopening  of  the  Hollywood 
Aug.  14  with  "Moby  Dick,"  the  Warner  a 
week  later  with  "Old  English." 


24 


Motion    P  i  c  t  n  r  e    N  c  w  s 


August  2,  19  30 


Boomerang  Feared  in  Reported  Legit 
Ban  by  F.  P.  Canadian;  Officials  Mum 


Plan   to  Put  in  Publix   Units 

Is  Seen  Loaded  With 

Dynamite 


Toronto — Reported  dropping  of  legitimate 
shows  in  theatres  of  the  Famous  Players 
Canadian  chain,  for  proposed  replacement  by 
Publix  stage  shows  is  regarded  as  loaded 
with  boomerang  possibilities.  Officials  are 
silent  on  the  reported  ban,  but  pressed,  they 
admit  there  has  been  issued  a  blanket  order 
of  the  story,  but  reveal  no  details  of  its 
source  or  extent. 


Trans-Canada  Bookings,  Ltd.,  Toronto, 
booking  legit  shows  across  the  Dominion  is 
closed  and  locked.  Located  in  the  Shubert 
theatre  building,  Royal  Alexandria,  it  is 
nevertheless,  a  Famous  Players  department. 

During  early  organization  Famous  took 
over  the  houses  of  the  bankrupt  Trans- 
Canada  Theatres,  Ltd.,  legit  syndicate. 
Policy  all  along  has  been  to  book  a  moder- 
ate number  of  productions  every  season  and 
to  insist,  when  alternate  house  was  avail- 
able in  many  Canuck  cities,  on  these  play- 
ing the  local  Famous  house.  In  recent  years, 
from  Quebec  centres  to  the  west  coast,  F. 
P.  houses  have  been  played  almost  exclu- 
sively by  road  companies  except  in  Mon- 
treal, Toronto,  Winnipeg,  Vancouver.  Cities 
where  legit  played  along  the  chain  included 
Kingston,  Brockville,  Peterboro,  Trenton, 
Port  Hope,  Cobourg,  Hamilton,  London, 
Gait,  Brantford,  Guelph,  Kitchener,  Sarnia, 
Welland,  St.  Cathrines,  Fort  William,  Re- 
gina,  Moose  Jaw,  Saskatoon,  Calgary,  Leth- 
bridge,  Edmonton,  Victoria. 

In  these  towns,  quite  suddenly  legit  is  de- 
clared being  dropped.  It  is  possible,  how- 
ever, that  Calgary,  Edmonton  and  Victoria 
may  turn  out  to  be  exceptions.  In  all  three. 
Famous  has  houses  with  which  it  is  said,  the 
company  has  not  been  able  to  do  much  in 
pictures.  They  are  the  Grand,  Empire, 
Royal  Victoria,  all  originally  built  with 
stage  stuff  only  in  mind  but  taken  by  F.  P. 
largely  to  keep  competition  under  control. 

In  Calgary,  the  favorite  policy  has  been 
split  weeks  between  Orpheum  and  legit.  In 
Edmonton,  customers  wouldn't  take  class 
vaude  and  the  best-paying  stunt  was 
dramatic  stock  punctuated  with  road  offer- 
ings. In  Victoria,  the  house  has  been  dark 
most  of  the  time. 

Throwing  this  trio  into  sound  and  flick- 
ers might  not  pan  out  so  well  on  the  books, 
either  for  the  theatres  themselves  or  other 
stands  in  the  neighborhood.  Hence,  the  un- 
certainty there. 

British  Angle  a  Danger 

Where  the  hitch  comes  in  this  legit  ban 
is  the  British  angle  of  the  affair.  London 
shows,  every  year,  cross  the  pond  and  do 
all-Canadian  tours,  rarely  entering  U.  S. 
territory  except  occasionally  through  Seattle. 
These  include  Robey,  D'Oyley  Carte  Opera, 
Shaw  repertoire,  Stratford-on-Avon  Shakes- 
peare troupe,  Sir  John  Martin-Harvey,  other 
English  musicals  and  dramatic.  One 
Canadian  ex-soldier  show  has  also  been  run- 
ning since  1919.  With  the  bulk  of  date- 
on  the  route  now  off,  they  are  out. 

The    idea    that    Famous    is    choking    the 


End  of 
Vaude  Seen 
In  Providence 


Providence — R-K-0  has  taken  vaudeville  off  the  boards 
for  the  showing  of  "All  Quiet  on  the  Western  Front," 
which  may  mean,  it  is  understood,  that  variety  for  Provi- 
dence may  be  washed  up.  This  would  leave  Fays  in  pos- 
session of  the  vaudeville  field.  The  Carlton  stock  com- 
pany, which  has  held  for  15  weeks  under  guidance  of  Ed 
Fay  and  James  Thatcher,  will  be  yanked  for  the  month  of 
August,  leaving  the  house  dark.  Announcement  is  made, 
however,  that  stock  will  resume  in  September. 


spoken  drama  if  it  is  spread  around  the  cus- 
tomers, particularly  in  the  Canadian  west, 
is  apt  to  stir  things  up  with  the  British 
vs.  American  angle  sure  to  be  played. 
Nathanson  interests,  in  the  background,  have 
been  whooping  about  U.  S.  control  of 
Canadian  theatres  at  intervals  ever  since  the 
Paramount  deal.  With  Empire  trade  and 
Empire  relations,  the  large  battle  cry  in 
the  recent  elections,  and  an  all-Empire  eco- 
nomic conference  in  London  scheduled  for 
fall,  a  jam  is  feared. 

That  it  will  get  aired  in  the  House  of 
Commons,  if  the  ban  holds,  can  be  taken 
for  granted.  London  producers  are  ex- 
pected to  come  through  with  a  wail  to  the 
Empire  marketing  board  and  try  to  develop 
the  patriotic  angle. 

Strong  lobbying  at  the  next  session  of 
Parliament  in  Canada  would  almost  certainly 
bring  action  in  the  way  of  a  royal  commis- 
sion and  investigation  of  Famous.  This 
would  enable  the  indies  and  such  groups  as 
the  exhibitors  co-op  in  Toronto  to  trail 
along  with  their  complaints  about  monoply 
and  drag  in  this  sort  of  stuff  as  well.  Sir 
Herbert  Holt,  former  Famous  director  and 
political  power,  is  now  out  of  the  company. 
So  is  Hon.  W.  D.  Ross,  lieutenant-governor 
of  Ontario.    That  does  not  help  the  outlook. 

Educational  Groups  Strong 

What  showmen  overlook  or  do  not  know, 
in  the  matter,  is  a  group  called  the  national 
council  of  education  with  heavy  backing 
from  wealthy  Canadians.  It  has  already 
dabbled  in  show  business,  producing  operas, 
sending  dance  troups  on  trans-Canada  tours 
and  otherwise  mixing  in.  This  Council  has 
hopes  for  a  national  theatre,  money  behind 
it  and  the  ability  to  get  the  ear  of  the  pow  ers 
of  government.  Last  session,  the  national 
theatre  idea  was  placed  before  the  govern- 
ment and  though  pooh-poohed  by  theatrical 
interests  as  highly  impractical  as  presented, 
got  a  favorable  hearing.  This  same  group, 
in  the  radio  controversy,  was  a  very  im- 
portant factor  in  the  original  agitation  for 
government  ownership,  in  the  official  rec- 
ommendation for  it  and  the  campaign  which 
came  within  an  ace  of  throwing  private  in- 
terests and  existing  stations  out  of  the  ether 
business  in  the  Dominion. 

In  other  words,  the  no-legit  order  for 
Canadian  F.  P.  theatres  is  not  as  simple  as 
it  looks. 

Another  feature  of  the  case  is  covered  in 
rumors  in  Canadian  theatre  circles  that  Pub- 
lix shows  are  to  be  booked  into  several 
Canadian  houses  and  that  Paramount  may 
possibly  start  producing  presentations  here 
with  a  department  headed  by  Jack  Arthur 
of  the  Uptown,  Toronto. 


Nathanson  Seen  as 

Having  Faded  from 

Canadian  Picture 


Toronto — With  Fox  product  set  in  Para- 
mount Publix  houses  for  ten  years  and  the 
reopening  by  Paramount  of  its  stock  ex- 
change offer  in  the  absorption  of  Famous 
Players  Canadian  Corp.,  N.  L.  Nathanson 
is  regarded  to  have  faded  from  the  pic- 
ture of  Canadian  film  business  and  his  pro- 
posed Fox-backed  theatre  chain  abandoned. 


Montreal  —  Famous  Players  Canadian 
Corp.  stockholders  who  opposed  the  absorp- 
tion of  the  Canadian  chain  by  Paramount- 
Publix  and  declined  to  turn  in  their  stock 
certificates  in  the  exchange  for  Paramount- 
l'ublix  shares,  are  being  given  another 
chance — with  the  consent  of  Paramount 
headquarters.  The  limit  of  time  for  the  ex- 
change of  shares  on  the  basis  of  five  of  Can- 
adian common  for  four  of  Paramount  ex- 
pired May  24,  and  a  great  many  deposited 
their  certificates  before  that  date.  Others 
decided  to  fight  the  change  and  allied  them- 
selves with  the  shareholders  protective  asso- 
ciation which  was  organized  at  Toronto 
Moreover,  the  proposal  was  aired  several 
times  in  the  Canadian  Parliament  at  Ottawa. 

After  the  change  actually  took  place,  the 
protective  association  ceased  fire  and  the 
beligerant  stockholders  discovered  there  was 
no  further  market  for  the  original  shares, 
Paramount-Publix  being  listed  on  the  Mon- 
treal Exchange  in  their  place.  One  com- 
ment was  that  these  stockholders  had  been 
"left  holding  the  bag." 


Publix  Units  To  Go  Into 
Canada's  Houses  in  Fall 

Toronto — Publix  stage  shows  will  be  in- 
troduced in  Famous  Players  Canadian  the- 
atres in  fall,  it  was  indicated  at  the  annual 
convention  of  eastern  managers  held  here 
Wednesday.  John  C.  Arthur  will  have 
charge  of  the  units,  it  is  understood. 

J.  J.  Fitzgibbons,  new  director  of  theatre 
operations,  was  introduced  to  eastern  man- 
agers at  the  convention  here.  Officials  of 
Paramount  Publix  and  of  the  Canadian 
chain  were  on  hand  for  the  meetings,  which 
were  in  charge  of  Clarence  Robson,  veteran 
director  of  the  division.  Percy  Spencer,  re- 
cently of  Publix,  outlined  theatre  staff  re- 
visions adapted  from  Publix  practices.  No 
changes  in  Canadian  managers  were  an- 
nounced. 


August  2 ,   19  3  0 


Motion   Picture   News 


25 


Tariff;  Favoritism  for  British  Films 
Feared  from  Canadian  Election  Result 


Three  a  Day 

"So  your  doctor  said  you'd  have  to 
quit  drinking  so  much?" 

'Yes,  he's  cut  me  down  to  three  con- 
ferences a  day." — Life. 


Planning  Test  of 
Manual  Music  as 
Talker  Stimulus 


Advancement  of  the  theory  that  existing 
methods  of  presentation  are  to  a  large  ex- 
tent responsible  for  decrease  in  attendance, 
rather  than  any  intention  to  "slam"  talkers, 
was  the  purpose  of  an  article  in  the  July 
19  issue  of  Motion  Picture  News  by  E.  F. 
Nutter,  manager  of  the  New  Cliftona,  Cir- 
cleville,  O.  He  now  is  negotiating  with  the 
American  Federation  of  Musicians  for  a 
national  test  of  the  value  of  orchestra  or 
organ  accompaniment  with  talkers,  as  an 
inquiry  into  the  cause  of  declared  public 
apathy  toward  talkers. 

"In  enumerating  the  variety  of  causes  which, 
in  my  opinion,  contributed  to  the  present  lack 
of  interest  in  motion  picture  entertainment,"  he 
says,  "I  mentioned:  Lack  of  variety  of  plot; 
the  practice  of  duplicating  or  imitating  notable 
successes ;  inclination  of  producers  to  lower 
star  values  with  mediocre  stories ;  inadequate 
speaking  voices ;  poor  recording,  and  worse  re- 
production in  the  theatres.  And  that  while 
these  causes  were  more  or  less  instrumental  in 
creating  the  situation  that  confronts  the  trade 
today,  the  chief  reason  for  the  loss  of  public 
interest  lies  in  the  lack  of  proper  atmosphere 
in  the  theatre — a  condition  brought  about  by 
mechanical  presentation,  and  which  I  firmly  be- 
lieve can  be  remedied  through  the  sight  of  flesh 
and  blood  musicians  and  the  orchestra  or  organ 
accompaniment  of  the  talking  picture. 

"I  have  no  desire  to  criticise  producer,  star 
or  cast  except  to  advance  my  reasons  for  the 
present  low  average  in  theatre  attendance.  That 
there  is  something  wrong,  is  evident.  And  it 
it  is  not  altogether  a  seasonal  slump.  Nor  do 
industrial  conditions  have  more  than  a  slight 
bearing  on  the  situation.  It  is  a  well-known  fact 
that  the  public  will  patronize  any  form  of  en- 
tertainment in  which  it  is  interested  regardless 
of  conflicting  conditions.  Interest  in  motion 
picture  entertainment  has  been  on  the  decline 
for  several  months.  There  must  be  a  cause 
for  it. 

Would  Inquire  Into  Cause 

"My  theory  of  orchestra  or  organ  accom- 
paniment to,  the  talking  picture  is  advanced 
merely  as  a  unit  of  inquiry  into  the  cause.  It 
may  or  may  not  be  the  answer  to  the  situation. 
1  am  basing  my  conclusions,  however,  upon 
consistent  inquiry  and  observation,  and  upon 
the  results  of  an  actual  test.  It  is  quite  as 
possible  for  an  orchestra  or  organist  to  inter- 
pret the  various  sequences  of  the  talking  pic- 
ture as  it  was  with  the  silent  production.  The 
effect  of  the  organ  accompaniment  in  our  pri- 
vate test  was  startling — especially  in  the  dra- 
matic and  pathetic  scenes.  It  heightened  the 
audience  receptivity  to  an  unbelievable  degree 
and  definitely  recreated  that  atmosphere  of  in- 
timate association  with  the  theatre  which  has 
been  lost   since  the   advent  of  talking  pictures 


Famous   Canadian   Probe, 

''Music  Tax"  Amendment 

Seen  as  Dead 


Ottawa  —  Tariff  reprisals  against  the 
United  States,  which  may  result  in  duty  on 
films  and  encouragement  of  British  pictures 
in  the  form  of  favorable  treatment,  are 
among  possible  results  seen  in  the  outcome 
of  the  Canadian  elections  which  swept  the 
imperialistic  conservatives  to  power  in  a 
stunning  political  upheaval.  The  conserva- 
tives swept  practically  every  section  of  the 
country,  gaining  the  first  clear  majority  any 
party  has  enjoyed  in  years. 

The  outcome  is  seen  also  as  having  writ- 
ten finis  to  proposed  investigation  of  the 
Paramount-Famous  Players  Canadian  pur- 
chase and  to  have  sounded  death  knell  of 
the  proposed  amendment  to  the  copyright 
law  to  enable  collection  of  a  "music  tax" 
by  the  Performing  Rights  Society. 

Secretary  of  State  Renfret  sponsored  the 
latter  move,  but  although  he  was  one  of  the 
ministers  re-elected,  he  doesn't  stand  a 
chance  now  or  reintroducing  the  amendment 
as  a  private  member. 

Country  Confident 

The  conservatives,  who  pride  themselves 
on  their  empire  loyalty,  are  high  protection- 
ists and  a  wave  of  confidence  has  gathered, 
particularly  in  the  cities  and  industrial  cen- 
ters. With  the  depressive  influence  of  Fed- 
eral elections  cleared  away,  the  impression 
is  that  business  conditions  will  be  stimu- 
lated. Manufacturers  are  looking  to  trade 
revival  to  follow  better  employment  condi- 
tions, which  should  be  reflected  in  theatre 
attendance.  Unemployment  in  Canada  has 
not  been  unduly  alarming  and  the  general 
feeling  is  that  the  economic  situation  will 
adjust  itself  under  the  new7  government.  \ 
change  of  government  is  interpreted  as  of 
no  harm  and  possibly  a  factor  for  good. 
Special  aid  for  the  farming  industry,  which 
has  been  nearly  wrecked,  and  immigration 
control  arc  probably  moves  for  the  near 
future. 


Brandt  Plans  Legit  String 

Presentation  of  legit  shows  at  pop  prices 
is  planned  by  William  Brandt,  until  re- 
cently with  Fox  Metropolitan,  in  Brooklyn. 
Queens  and   Bronx. 


Sullivan  Thalberg's  Aide 

Hollywood- — M-G-M  has  named  C.  Gard- 
ner Sullivan  as  assistant  to  Irving  G.  Thal- 
berg,  vice-president  and  production  chief. 


and  the  removal  of  flesh  and  blood  musicians 
from  the  theatre. 

"In  conclusion,  may  T  again  state  that  my 
idea  is  presented  solely  for  the  purpose  of  de- 
termining its  probable  appeal  to  the  public,  and 
not  as  a  criticism  of  producer  or  star?-  Yet 
I  am  firmly  convinced  that  the  poorest  work  of 
producer  and  star  can  be  greatly  improved,  and 
the  more  outstanding  attractions  made  doubly 
appealing  by  the  proper  musical  interpretation 
of  living  musicians." 


Sexactly 

"Things  are  terrible  in  Hollywood 
now,"  writes  Al  Klein  to  Mark  Hellin- 
ger.  "Jobs  are  so  scarce  out  here  that 
it  is  nothing  but  the  survival  of  the 
ittest." 


Natl  Checking 
System  Planned 
By  Harry  Ross 


Chicago — To  furnish  expert  accounting 
service  to  exhibitor  and  distributor,  par- 
ticularly for  the  checking  of  percentage 
runs,  Federal  Theatrical  Accounting  Ser- 
vice has  been  formed  here  by  Harry  Ross, 
former  Paramount  Publix  executive.  Offices 
have  been  established  here  and  at  Milwau- 
kee, Detroit  and  Indianapolis.  Branches 
next  are  to  be  opened  at  Cleveland,  Cin- 
cinnati and  Pittsburgh,  with  offices  in  every 
key  city  called  for  under  the  program. 

The  plan  of  operation,  as  outlined  by  Ross 
contemplates  the  placing  of  expert  "checkers" 
in  every  town  and  city  in  the  United  States 
of  5,000  population  or  over.  These  men  will 
all  be  local  residents,  selected  from  a  list  fur- 
nished by  the  local  Chamber  of  Commerce. 
Each  man  on  the  list  will  be  interviewed  per- 
sonally before  a  choice  is  made  and  his  record 
will  be  carefully  scanned  before  he  is  appointed 
as  a  representative  of  the  Federal  firm. 

After  a  selection  is  made  for  the  particular 
town  or  city,  his  name  is  given  a  bonding  com- 
pany, which  again  investigates  the  representa- 
tive and  if  found  satisfactory  he  is  placed  un- 
der bond  and  then  given  training  and  instruc- 
tion in  his  duties  by  an  expert  accountant. 

Won't  Hire  Professionals 

In  no  case  will  a  so-called  "professional 
checker"  be  selected,  the  representatives  all 
being  men  whose  lines  of  business  permits  them 
to  assume  the  duties  of  representing  Ross'  or- 
ganization without  interfering  with  their  regu- 
lar  duties. 

At  present  several  hundred  men  are  repre- 
senting the  new  organization  through  the  Mid- 
dle West  taken  from  the  ranks  of  advertising 
solicitors,  insurance  solicitors,  bond  salesmen, 
special  writers,  mail  carriers  and  store  man- 
agers, all  of  whom  work  on  their  own  time. 
These  men  were  given  a  thorough  training  in 
the  duties  of  a  "checker"  and  were  instructed 
to  at  no  time  act  in  an  offensive  manner  to- 
ward an  exhibitor  or  theatre  employe. 

They  are  working  under  the  direct  super- 
vision of  branch  and  division  managers  and 
special  field  representatives  who  are  constantly 
supervising  their  activities. 

In  the  larger  cities  arrangements  have  been 
made  for  several  large  banking  institutions  to 
supply  men  from  their  banking  forces,  men 
whose  bank  duties  permit  of  their  absenting 
themselves  during  the  hours  required  at  the 
theatre.  This  plan  will  be  followed  throughout 
the  entire  United  States,  Ross  asserts,  until  a 
force  of  expert  checkers  has  been  secured.  The 
various  division  managers  and  field  representa- 
tives will,  in  most  cases,  be  public  accountants 
whose  duties  are  to  train  and  supervise  the 
activities  of  the  various  branch  and  local  rep- 
resentatives. 


26 


Motion   Picture   News 


August  2,  19  30 


Refrigerators  vs. 
Fans  Battle  For 
Baltimore  "Biz" 


Baltimore — Starting  with  the  temperature 
at  104  degrees  on  Monday,  and  with  ex- 
tremely hot  weather  prevailing  throughout 
the  week,  there  came  the  acid  test  of  the 
refrigerated  theatres  against  the  fan-cooled 
ones  during  this  six  days  with  the  former 
coming  down  the  stretch  a  hundred  lengths 
or  so  ahead. 

People  will  go  into  the  refrigerated 
houses,  according  to  what  has  been  heard, 
no  matter  what  the  show,  just  to  sit  in  the 
cooling  atmosphere  for  an  hour  or  so  and 
rest.  "It's  the  only  place  that  is  cool,"  they 
say. 

But  when  a  fine  picture  is  presented  with 
cool  surroundings,  the  combination  is  per- 
fect for  this  sizzling  weather  as  evidenced 
at  Locw's  Valencia,  where  "Sins  of  the  Chil- 
dren," with  Louis  Mann,  and  great  sup- 
porting cast  began  strong  Monday;  by 
Thursday  they  were  standing  them  up  and 
by  Saturday  the  house  was  jammed  to  ca- 
pacity. The  gross  was  figured  at  $7,300, 
giving  this  a  rating  of  208%. 

At  Loew's  Century,  refrigerated,  "Safety 
in  Numbers"  with  "Singing  to  the  Stars," 
the  stage  unit,  constituted  the  program  and 
the  gross  leaped  up  to  $22,000,  giving  this 
house  a  rating  of  105%. 

But  at  Loew's  Stanley,  even  though  it  is 
refrigerated,  the  gross  only  came  to  $15,000, 
or  86%,  due,  it  is  claimed,  because  people 
do  not  care  for  Clara  Bow  as  she  appears 
in  "Love  Among  the  Millionaires." 

Other  big  houses  just  went  along  so-so. 
Probably  the  worst  hit  was  at  the  Audito- 
rium, where  "Her  Unborn  Child"  labored 
through  a  second  week  and  on  $1,650,  rating 
30%. 

Estimated  takings : 

"SAFETY   IN    NUMBERS"   (Paramount) 

LOEW'S  CENTURY— (3,221),  25c-60c,  6  days.  Other 
attractions:  Metrotone  news,  "Good  Bye  Legs" 
(Mack  Sennett  comedy);  "Campus  Favorites"  (Sport- 
light):  scenic,  Western  Electric  film,  "Singing  to  the 
Stars";  Loew-Capitol  theatre  stage  unit,  orchestra, 
organ.  Gross:  $22,000.  Rating:  105.%. 
"LOVE  AMONG  THE  MILLIONAIRES"  (Para.) 
LOEW'S  STANLEY— (3,654),  25c-60c,  6  days.  Other 
attractions:  Metrotone  news;  Pathe  "Audio  Review"; 
"Kangaroo  Steak"  (Terrytoon) ;  "The  General"  (nov- 
elty);   organ.     Grass:    $15,000.     Rating:   86%: 

"SINS   OF   THE   CHILDREN"    (M-G-M) 
LOEW'S     VALENCIA—  (1,500),      25c-35c,      6     days. 
Other    attractions:     Metrotone    news.    "Codfish    Ralls" 
(cartoon);    "When    the    Wind    Blows"    (M-G-M    Our 
Gang   comedy).     Gross:    $7,300.     Rating:    208%. 
"TEXAN"    (Paramount) 
■i    i :  i     Pari  wa  .     aftei     oiu 
Stanh       downtowi    I 
LOEW'S   PARKWAY— (1,092),    15c-35c,  6  days.  Other 
attractions:     Metrotone    news,    "Arctic    Antics"    (car- 
toon);   "Head   Guy,"   comedy.     Grass:    $3,800.     Rating: 
87%. 

"RECAPTURED  LOVE"  (Warner  Bros.) 
WARNERS'  METROPOLITAN— (1,500),  15c-50c,  6 
'lays,  starting  Saturday.  Other  attractions:  Al  St. 
John  in  "Two  Fresh  Eggs"  (comedy);  Vitaphone  Va- 
rieties, silent  Kinograms,  organ.  Gross:  $2,100.  Rat- 
ing:   35%. 

"SOCIAL  LION"  (Paramount) 
KEITH'S— (3,016),  25c-50c,  6  days,  starting  Friday. 
Other  attractions:  Lloyd  Hamilton  in  "Prize  Pup- 
pies" (comedy);  "Voice  of  Hollywood";  Pathe  news; 
Raynor  Lehr  with  others  in  a  stage  show.  Gross: 
£5,200.     Rating:    65%. 

"CHEER  UP  AND  SMILE"  (Fox) 
NEW— (1.600),    25c-50c,    6    days.     Other    attractions: 
Fox     Movietone     news,     "Snapshots     of     Hollywoiod" 
imbia):     "Mickey's     Change"     (Mickey     McGuire 
comedy).     Gross:    $4,000.      Rating:    40%. 

"HER    UNBORN    CHILD"    (Windsor    Plays) 
AUDITORIUM— (1,600),    25c-50c,    6   days.     Other  at- 
tractions:   Universal  news.   "Bombay"   (travel  picture 
and    lecture).     Gross:    $1,650.     Rating:    30%. 


'7  Wanna  Go  Back*' 

Hollywood  —  The  Hollywood  song 
writers  held  a  golf  tournament  last 
Sunday  and  one  gag  man  suggested 
that  the  first  prize  should  have  been 
a  one-way  railroad  ticket  to  New  York. 


He  Knew  Women' 

Tagged  "Out"  in 

Ottawa  with  70% 


Ottawa — People  of  the  Canadian  capital 
divided  their  time  during  the  week  between 
federal  election  meetings  and  the  theatres, 
although  the  picture  houses  did  not  suffer 
materially. 

Two  attraction*.  "Lady  of  Scandal."  at 
the  Regent,  and  "Song  of  the  Flame,"  at 
the  Avalon,  registered  100%,  while  "They 
Learned  About  Women"  was  a  draw  at  the 
Centre,  doing  95%.  The  one  really  weak 
spot  was  the  Imperial,  with  "He  Knew 
Women"  at  70%.    Keith's  was  steady. 

Estimated  takings : 

"LADY  OF   SCANDAL"   (M-G-M) 

REGENT— (1,225),  25c-60c,  6  days.  Other  attrac- 
tions: Charlie  Chase  in  "Teed  Off','  "Lamb  Chops,'" 
Fox  Movietone  news,  orchestra.  Gross:  $6,050.  Rating: 
100%. 

"SONG  OF  THE  FLAME"  (First  National) 
AVALON— (990),     25c-35c,     3     days.      Other    attrac- 
tions:    Fox    Movietone   news,    "South   Sea    Romance," 
"Zeppelin      Honeymoon"      (comedy).       Gross:      $1,400. 
Rating:    100%. 

"SHADOW   OF   THE    LAW"    (Paramount) 
KEITH'S— (2,596).     15c-50c,    3    days.      Other    attrac- 
tions:     Harry     Gribbon     in     "Big     Hearted."     Horace 
Heidt  jazz  band,    Pathe   news.     Gross:   $3,400.    Rating: 
85%. 

"THEY  LEARNED  ABOUT  WOMEN"  (M-G-M) 
CENTRE— (1,200).     15c-50c,    6    days.      Other    attrac- 
tions:    "Voice   of   Hollvwood. "   William   Boyd  in   "The 
Frame."     Gross:    $3,800.     Rating:    95%. 

"HE   KNEW  WOMEN"   (Radio) 
IMPERIAL— (1.200),    15c-50c,   6  days.     Other   attrac- 
tions:    Our    Ging    in   "A    Tough    Winter,"    "Dooley's 
the    Name."    Hearst    Metrotone   news.     Gross:    $2,600. 
Rating:    70%. 

"DUMBBELLS  IN  ERMINE"  (Warners) 
KEITH'S-(2,596),  15c-50c,  3  days.  Other  attrac- 
tions: Laurel  and  Hardy  in  "Angora  Love";  Mickey 
Mouse  in  "Blow  Boy";  Willie  and  Eugene  Howard  in 
"Original  Music- Makers";  Universal  news.  Gross: 
$3,050.     Rating:   75%. 

"THIS  MAD   WORLD"   (M-G-M) 
AVALON— (990),  2Sc-35c,  3  days.    Other  attractions: 
Educational    comedy,     Fox     Movietone    news.      Gross: 
$1,050.     Rating:    85%. 


'Capt.  of  Guard' 
Only  Des  Moines 
Run  Under  100% 


Des  Moines — Closing  of  the  Des  Moines 
for  a  complete  doing  over  that  will  make 
practically  a  new  house  of  it  has  stimulated 
business  .it  other  theatres  so  that,  in  spite  of 
desperately  hot  weather,  business  is  better 
than  u^ual.  However,  it  is  summer  time 
business  and  does  not  stack  up  to  the  aver- 
\  inter  season. 

"Hell's  Tsland,"  at  the  Orpheum,  and 
"Let's  Be  Gay,"  at  the  Paramount,  won  top 
places  with  ratings  of  120%.  No  picture 
fell  below  average  with  the  exception  of 
"Captain  of  the  Guards,"  Universal,  at  the 
Strand,  while  "Rack  Pay," 'which  was  con- 
sidered a  fair  picture,  rated  100%.  The 
Paramount  act,  "The  Rube,"  was  very  well 


U 


99 


12,000  Puts 
Big  House'  on 
Montreal  Top 


Montreal — Patronage  at  first-runs  was 
seasonal.  There  were  no  outstanding  sensa- 
tions and  yet  no  distinct  flops,  figures  in- 
dicating steady  summer  business. 

"Big  House"  at  the  Palace  topped  with 
$12,000,  while  "Social  Lion,"  at  the  Capitol, 
and  "Women  Everywhere,"  backed  by 
strong  vaudeville,  secured  $11,500  each. 
Second  week  of  "Bad  One,"  at  the  Princess, 
was  good  at  $Q,000.  The  fifth  and  last  week 
of  "All  Quiet  on  the  Western  Front"  as  a 
road  show  at  His  Majesty's  brought  in 
$8,000  with  two  performances  daily  at  $1.50 
top.  The  Imperial  with  "Framed"  and  six 
R-K-O  vaude  acts  was  fair  at  $7,800,  rating 
80%. 

In  the  list  of  estimated  takings  of  local 
stands,  the  Roxy  is  included  because  this 
theatre,  although  unwired,  is  considered  a 
key  first  run. 

"BIG  HOUSE"   (M-G-M) 

PALACE— (2,600),  25c-99c,  7  days.  Other  attrac- 
tions: Fox  Movietone  news,  "Arctic  Antics"  (car- 
toon), "Streets  of  Mystery,"  Our  Gang  in  "Pets  and 
Pups."     Gross:    $12,000.     Rating   80%. 

"SOCIAL   LION"    (Paramount) 

CAPITOL— (2,670),  40c-85c,  7  days.  Other  attrac- 
tions: Orchestra,  Fox  Movietone  news,  comedies, 
"Le  Dompteur"  and  "Good  Old  School  Days."  Gross: 
$11,500.     Rating:    80%. 

"WOMEN    EVERYWHERE"   (Fox) 

LOEW'S— (3,000,  40c-99c,  7  days.  Other  attractions: 
Pathe  news,  cartoon  comedy,  orchestra,  5  vaude  acts. 
Gross:    $11,500.     Rating    85%. 

"BAD    ONE"    (United   Artists) 

PRINCESS— (2,272).    25c-75c,    7   days.     Other  attrac- 
tions:      Universal     news,     Hearst's     Metrotone     news, 
"Voice  of  Hollywood,"  comedy,  vaudeville  reel.  Gross: 
$9,000.     Rating    75%.     (Second    week.) 
"FRAMED"   (R-K-O) 

IMPERIAL— (1,650),  40c-85c,   7  days.    Other  attrac- 
tions:     Paramount    news,    cartoon    comedy,    6    R-K-O 
vaude    acts.     Gross:    $7,800.     Rating:    8 
"ALL  QUIET   ON  THE   WESTERN   FRONT"   (U.) 

HIS  MAJESTY'S— (1,600),  50c-$1.50,  7  days,  twice 
daily.  Gross:  $8,000.  Rating:  70%.  (Fifth  and  last 
week.) 

"FALL    GUY"     (Radio)    and    "ROYAL    ROMANCE" 
(Columbia) 

STRAND— (750),  25c-44c,  7  days.  Other  attractions: 
Pathe  Review,  cartoon  comedv.  Gross:  $4,500.  Rating: 
75%. 

"SUBMARINE"   (Columbia) 

ROXY— (550),  25c-50c,  7  days.  Other  attractions: 
Screen  Snapshots,  "Eagle's  Nest,"  "World  We  Live 
In,"  two-reel  Educational  comedy.  Gross:  $2,200. 
Rating:    ~0''<  .     (First    run    silent    house.) 

received.    There  are  pros  and  cons  on  Al 
Morey.  the  stage  hand  director,  at  the  Para- 
mount, but  he  seems  to  get  by. 
Estimated  takings : 

"WAY  OUT  WEST"  (M-G-M) 
PARAMOUNT— (1.700),    25c-35c-60c,    3    days.     Other 
attractions:      Paramount     news:     cartoon,     "Hawaiian 
Pineapples";    4    acts    vaude.     Gross:    $4,160.     Rating: 
100%. 

"LET'S   BE  GAY"   (M-G-M) 
PARAMOUNT— (1,700),    25c-35c-60c,    4   days.     Other 
attractions:     "U."   news;    Sennett    comedy,   "Goodbye, 
Legs";  Al  morev  stage  band  show,  "Seashore  Frolics." 
Gross:    $5,472.     Rating:    120%. 

"SOLDIERS   AND   WOMEN"   (Columbia) 
ORPHEUM— (2.000).    25c-50c,   4   days.     Other  attrac- 
tions:     Pathe    news.    R-K-O    comedy,    R-K-O    vaude. 
Gross:    $4,672.     Rating:    100' :  . 

"HELL'S    ISLAND"    (Columbia) 
ORPHEUM-(2.0001,   2Sc-S0c,    3   dnys.     Other  attrac- 
tions:     Pathe    mws.     Pathe     Fables,    R-K-O    vaude. 
Gross:    $■).."->.      Rating:    120^'r. 

"CAPTAIN   OF  THE   GUARDS"    (Universal) 
STRAND— (1,100).    20c-30c,    4    days.      Other    attrac- 
tions:    Paramount  news;  Paramount  act.  "The  Rube"; 
Paramount    act,    "At    Home."     Gross:    $2,400.     Rating: 
! 

"BACK   PAY"    (F.   N.) 

STRAND- (1,100).  20c-30c,  3  days.  Other  attrac- 
tions: Pathe  news:  Paramount  special,  "Voices  of 
Lonely  Mm";  Columbia  cartoon,  "Cat's  Meaow"; 
Paramount  comedy,  "Stronger  Sex."  Gross:  $2,000. 
Rating:    100 


August  2,  19  3  0 


Motion   Picture   News 


27 


Sez  They  ! 

Get  a  load  of  this,  from  the  New 
York  Daily  News: 

"The  summer  depression  has  hit 
Hollywood  a  little  harder  than  is  cus- 
tomary, though  the  nicker  industry 
has  held  up  remarkably  well  through 
the  difficult  months  following  the  Wall 
Street  crash." 


Mpls.  Outlays 
Heavy  Dough 
To  See  "Quiet" 


Minneapolis — Despite  a  heat  wave  which 
at  the  peak  registered  97  degrees  and  oppo- 
sition furnished  by  Sells-Floto  circus,  which 
starred  Tom  Mix  (a  big  drawing  card  in 
this  city),  playing  here  two  days,  theatres 
were  able  for  the  most  part  to  hold  their 
own. 

"All  Quiet  on  the  Western  Front"  caught 
on  with  the  public,  taking  $12,000  as  its 
first  week's  gross.  This  gives  the  theatre 
a  rating  of  120%. 

The  big  money  went  as  usual  to  the  Min- 
nesota, where  a  fine  cooling  system  is  the 
major  attraction.  The  house  played  "Social 
Lion"  and  it  rang  the  gong  at  80%,  a  gross 
of  $29,200.  The  house  made  a  tie-up  with 
the  Albrecht  Fur  Co.  and  put  on  a  fur 
show.  This  was  advertised  as  "Albrecht's 
Million  Dollar  Fur  Show."  This  and  the 
Publix  unit,  "Top  o'  the  World,"  also  aided 
in  drawing  customers. 

The  Orpheum  showed  "Cheer  Up  and 
Smile,"  and  that  is  about  what  they  had  to 
do  after  the  box  office  returns  were  in.  The 
house  took  a  punch  on  this  one.  It  drew 
^$1 5,900,  rating  64%.  "Hot  Curves,"  Tif- 
fany, at  the  Shubert,  was  cold.  The  house 
grossed  $5,000,  which  is  a  71%  rating.  The 
Aster,  playing  "Dangerous  Nan  McGrew," 
reached  the  100%  mark  by  totaling  a  gross 
of  $3,000.  The  State  offered  "On, the  Level" 
and  took  $19,400,  or  a  79%  gross.  The 
Lyric,  presenting  "Strictly  Unconventional," 
grossed  $1,950,  which  is  59%. 

Estimated  takings : 

"CHEER    UP    AND    SMILE"    (Fox) 

R-K-O  ORPHEUM— (2,300),  3Sc-50c-75c,  7  days,  3 
shows  daily.  Other  attractions:  Five-act  vaude  bill 
headlined  by  the  Berkoff's.  Gross:  $15,900.  Rating: 
<>4%. 

"SOCIAL    LION"    (Paramount) 

MINNESOTA— (4,025),  35c-40c-75c,  7  days,  4  shows 
-daily.  Other  attractions:  "Top  o'  the  World"  (Pub- 
lix stage  show);  "Albrecht's  Million  Dollar  Fur  Show"; 
overture;  Paramount  news.  Gross:  $29,200.  Rating: 
S0%. 
"ALL   QUIET    ON    THE    WESTERN    FRONT"    (U.) 

CENTURY— (1,640),  30c-50c-75c,  7  days,  6  shows 
daily.  Other  attractions:  None.  Gross:  $12,000.  Rat- 
ing:    120%. 

"HOT   CURVES"    (Tiffany) 

SHUBERT— (1,500),  25c-50c,  7  days,  6  shows  daily. 
Other  attractions:  Newsreel,  short  subjects.  Gross: 
$5,000.     Rating:    71%. 

"ON    THE   LEVEL"    (Fox) 

STATE—  (2,300),  25c-35c-60c,  7  days,  4  shows  daily. 
Other  attractions:  Paramount  comedy,  Paramount 
news.    Gross:    $19,400.     Rating   79%. 

"STRICTLY   UNCONVENTIONAL"    (M-G-M) 

LYRIC— (1,238),  15c-25c-30c,  7  days,  6  shows  daily. 
Other  attractions:  Newsreel.  Gross:  $1,950.  Rating: 
59%. 

"DANGEROUS    NAN    McGREW    (Paramount) 

ASTER— (812),  20c-30c,  7  days,  7  shows  daily. 
Other  attractions:  Newsreel.  Gross.  $3,000.  Rating: 
100%. 


Providence  Biz 
Away  Under;  All 
Fail  to  Hit  100% 


Providence  —  Heat  knocked  percentages 
for  the  proverbial  row  here  last  week,  most 
of  the  downtown  theatres  reporting  business 
on  the  blink. 

The  Paramount  was  strong  at  $13,800 
while  Loew's  State  garnered  $17,500.  Both 
grosses,  however,  are  down  a  bit,  although 
considered  good  for  the  season. 

Managers,  however,  are  optimistic  and 
feel  that  mid-August  will  see  patrons  de- 
serting the  beaches  for  the  synthetically 
cooled  interiors  of  the  cinema. 

Estimated  takings : 

"LAWFUL  LARCENY"  (Radio) 
RKO  VICTORY— (1,600),  7  days,  15c-S0c*  Other 
attractions:  "Mind  Your  Business,"  "Swell  People," 
Pathe  news.  Gross:  $6,500.  Rating:  80%. 
"ADVENTURES  OF  DR.  FU  MANCHU"  (Para) 
MAJESTIC— (2,400),  7  days,  15c-50c.  Other  attrac- 
tions: "Song  Plugger,"  Pathe  Review,  Pathe  news. 
Gross:    $9,000.      Rating:    85%. 

"BAD    ONE"    (U.A.) 

LOEW'S  STATE— (3,800),  7  days,  15c-50c.  Other 
attractions:  "Head  Guy,"  "Old  Time  Movies."  Audio 
Review,  Joe  Stoves'  organlogue,  Hearst  Metrotone 
news.     Gross:    $17,500.     Rating:    90%. 

"BORDER    LEGION"    (Para.) 

PARAMOUNT— (2,300),  7  days,  15c-50c.  Other  at- 
tractions: "Flirting  Widow,"  Paramount  news,  Joe 
Alexander  in  organlogue.     Gross:  $13,800.  Rating:  95%. 

"CZAR    OF    BROADWAY"    (U.) 
RKO    ALBEE— (2,300),    7    days,    15c-50c.     Other    at- 
tractions:   Five   acts   of   vaude   headed  by  Jean   Gold- 
kette's   orchestra.     Gross:    $10,000.     Rating:'  85%. 


^Holiday"  Leads 
Parade  in  K.  C. 
On  $11,700  Gross 


Loew  Dividend  Payable  Aug.  15 

The  regular  quarterly  dividend  on  Loew's 
preferred  stock,  totaling  $1.62^  per  share, 
will  be  payed  on  August  15  to  stockholders 
of  record  on  July  31. 


Kansas  City — With  all  factors  considered, 
exhibs  in  this  town  had  litle  to  complain  of 
when  they  tallied  up  the  week's  intakes,  with 
all  house  ratings  running  between  85%  and 
130%,  latter  figure  clicked  by  Pathe's  "Holi- 
day" when  it  turned  in  $11,700. 

A  close  runner  up  for  the  top  honors  was 
M-G-M's  "Romance,"  which  went  over  nice- 
ly at  125%,  and  a  gross  of  $16,250. 

Estimated  takings : 

"ROMANCE"   (M-G-M) 
MIDLANDM4.000),    25c-40c,   7   days.     Other  attrac- 
tions:    Laurel     and     Hardy     comedy,     "Hoose-Gow"; 
Hearst   Metrotone   news,   old-time  movie  show.   Gross: 
$16,250.      Rating:     125%. 

"HELL'S  ISLAND"  (Columbia) 
MAINSTREET— (3.067),   35c-60c,   7  days.    'Other   at- 
tractions:    Pathe    news,    five    acts    vaude,    headlining 
Johnny     Burke     in     "Dirty     Work."      Gross:     $16,000. 
Rating:    110%. 

"HOLIDAY"    (Pathe) 
_ NEWMAN—  (2,000),   25c-60c.    7   days.     Other   attrac- 
tions:     Eddie     Cantor     in     "Cockeyed     News";     Billy 
House     in     "Resolutions";     cartoon,     "Jungle     Jazz"; 
Paramount    news.      Gross:    $11,700.      Rating:    130%. 
"WHAT    MEN    WANT"    (Universal) 
UPTOWN— (2,200),    25c-50c,    7    days.      Other    attrac- 
tions:   Pathe   short    subjects,   "Voice  of  the   Sea,"   and 
"Big-Hearted";     Mickey     Mouse'    cartoon;     Universal 
news.     Gross:    $6,000.     Rating:    100%. 

"COCK    O*    THE    WALK"    (Sono-Art) 
PANTAGES— (2,160),  25c-50c,   7  days     Other  attrac- 
tions:    Felix     the     Cat;     Pathe    news      Gross:     $8,000. 
Rating:    85%. 

"COURAGE"  (W.B.) 
ROYAL— (900),  25c-50c,  7  days.  Other  attractions: 
Columbia  short  subject,  "Heart  Shop";  Pathe  short, 
"Some  Babies";  Paramount  screen  song,  "Glow 
Worm";  Paramount  news.  Gross:  $3,800.  Rating: 
85%. 


Laugh,  Clown,  Laugh 

Hollywood — Heard  in  Radio  Pictures' 
"Half  Shot  at  Sunrise": 

Robert  Woolsey:  "Does  this  cigar 
bother  you?" 

Leni  Stengel:  "Oh,  no,  no.  Tobacco 
smoke   kills  insects." 

Robert  Woolsey:  "Yeah  .  .  .  but  the 
trouble  is  you  can't  get  'em  to  smoke!" 


'Frisco  Turns  in 
$31,000  to  "Big 
House'''  Coffers 


San  Francisco — Local  picturegoers  appar- 
ently were  waiting  for  "Big  House,"  which 
played  Loew's  Warfield  and  was  the  lead 
attraction  of  the  week.  It  played  to  $31,000, 
or  120%.  The  picture  was  exceptionally 
well  advertised  days  before  it  was  shown. 

The  picture  that  rated  second  was  "In 
Good  Intentions,"  at  the  Fox,  which  played 
to  $31,000  also,  but  its  rating  was  115%. 
"The  Silent  Enemy,"  shown  at  the  St. 
Francis,  played  to  $12,600  and  its  rating 
was  115%. 

The  California  did  well  with  "Dawn  Pa- 
trol." Here  the  gross  was  $14,000  and  the 
rating  100%.  The  smaller  theatres,  gener- 
ally, did  poorer  business  as  their  pictures 
were  not  so  good.  The  weather,  instead  of 
injuring  business,  helped  it. 

Estimated  takings : 

"BIG    HOUSE"    (M-G-M) 

LOEW'S   WARFIELD— (2,700),   50c-65c-90c,   7   days. 
Other   attractions:     "Sacred    Fires,"    Vagabond    Direc- 
tor;   Silly   Symphony,   "Arctic   Antics";    15   minutes   of 
Fox  and  Hearst   news.    Gross:   $31,000.    Rating:    120%. 
"GOOD    INTENTIONS"    (Fox) 

FOX— (5,000),    50c-65c-75c-$l,    7    days.     Other   attrac- 
tions:    Concert  orchestra  on  the  stage,  Ann   Penning- 
ton   in    person,    Fanchon    and    Marco    Idea,    "Country 
Club";    Fox   news.    Gross:    $31,000.    Rating:    115%. 
"TEMPTATION"    (Columbia) 

DA  VIES— (1,150),  3Sc-50c,  7  days.  Other  attrac- 
tions: Group  of  short  screen  numbers,  Universal 
news.     Gross:    $5,500.     Rating:    85%. 

"HELL'S    ISLAND"    (Columbia) 

ORPHEUM— (2,270),  25c-35c-50c,  2nd  week.  Other 
attractions:  Music,  Pathe  news.  Gross:  $8,500.  Rat- 
ing:   85  %. 

"INSIDE   THE    LINES"    (Radio) 

GOLDEN  GATE— (2,500),  30c-40c-S0c,  7  days.  Other 
attractions:  Pathe  news,  vaudeville,  Claude  Sweeten 
and  his  R-K-O'-lians.  Gross:  $15,000.  Rating:  95%. 
"ATTORNEY    FOR    THE    DEFENSE"    (Paramount) 

PARAMOUNT— (2,700),  50c-65c-90c,  7  days.  Other 
attractions:  Harry  Gourfain  production,  "Join 
the  Navy";  Paramounteers,  "30  Pink  Toes,"  novelty; 
Wallace  at  the  organ;  Paramount  news.  Gross: 
$15,500.     Rating:    100%. 

"SILENT    ENEMY"    (Paramount) 

ST.  FRANOSO— (1,400),  35c-50c-90c,  7  days.  Other 
attracUons:  Larie  de  Prie's  band;  "Sweet  People,"  a 
comedy;  song  cartoon;  Paramount  news.  Gross: 
$14,600.     Rating:    115%. 

"DAWN    PATROL"    (First    National) 

CALIFORNIA— (2,500),  35c-50c-65c-90c,  2nd  week. 
Other  attractions:  Paul  Ash  in  "I'm  a  Wild  Woman," 
Paramount  news,  California  orchestra.  Gross:  $14,000. 
Rating:    100%. 

"WIDE  OPEN"   (Warner  Bros.) 

EMBASSY— (1,400),    30c-40c-65c-90c,    7   days.     Other 

attractions:     Liborious   Hauptman's   "Melody  Artists," 

novelty,  Universal  news.    Gross:  $9,500.    Rating:  95%. 

"SALLY"    (First    National) 

CASINO— (2,500),  40c-50c,  7  days.    Other  attractions: 

Laurel     and     Hardy     comedy;     jungle    epic,     "Up     the 

Congo."     Gross:    $9,000.     Rating:    90%. 


"All  Quiet"  Gets  Record 

Montreal — A  record  of  five  weeks  was 
established  by  "All  Quiet  on  the  Western 
Front"  when  the  Universal  production 
close.d  at  His  Majesty's,  formerly  a  legiti- 
mate house,  on  July  26.  The  theatre  "will 
reopen  in  the  fall  and.  arrangements  are 
under_  way  for  a  special  run  of  "Hell's 
Angels." 


28 


Motion   Picture   News 


August  2,  19  30 


Five  Boston  Runs 
In  Neck-and-Neck 
Race  for  Top  Spot 


Boston — Publix  held  over  for  another 
week  Moran  and  Mack  in  "Anybody's  War" 
which  did  heavy  business  a  week  ago  at  the 
Olympia  and  Uptown  theatres,  playing  day 
and  date.  It  continued  heavy  again  this 
week  with  the  Uptown  hitting  110%.  Pub- 
lix also  moved  "Love  Among  the  Million- 
aires" from  the  Metropolitan  to  Scollay 
Square,  where  it  went  over  for  a  gross  of 
$15,000,  or   110%. 

Universal's  "All  Quiet  on  the  Western 
Front"  completed  its  eighth  week  at  the 
Majestic  at  a  90%  rating.  Thus  four  Bos- 
ton playhouses  were  running  pictures  al- 
ready seen  in  previous  weeks  but  all  main- 
taining an  average  around  100%. 

Metropolitan  continues  its  high  grosses, 
with  $33,500  on  "For  the  Defense"  aided 
by  an  unusually  good  stage  show  and  the 
increasingly  popular  lounge  dancing  in  this 
refrigerated  theatre.  The  two  Keith  houses 
maintained  their  standing  with  the  Albee 
hitting  110%  on  "Inside  the  Lines."  Both 
Loew  houses  were  above  average. 

Weather  was  hot  and  showery. 

Estimated  takings : 

"FOR    THE    DEFENSE"    (Paramount) 

METROPOLITAN— (4,350),  2Sc-60c,  7  days.  Other 
attractions:  Stage  show,  "Noah's  Lark,"  comedy; 
Paramount  news.  Gross:  $33,500.  Rating:  112%. 
"INSIDE  THE  LINES"  (RKO) 
KEITH-ALBEE— (2,500),  25c-60c,  7  days.  Other 
attractions:  Vaudeville,  RKOlians,  Sportlight,  Pathe 
news.      Gross:    $20,000.      Rating:    110%. 

"HELL'S    ISLAND"    (Columbia) 
KEITH    MEMORIAL    —    (2,800),    30c-65c,    7    days. 
Other    attractions:    Comedy,    Sportlight,    Pathe    news, 
organ    specialties.      Gross:    $23,000.      Rating:     100%. 
"ROMANCE"    (M-G-M) 
LOEWS    STATE— (3,700),    30c-50c,    7    days.      Other 
attractions:    Comedy,    Hearst    Metrotone   news.   Gross: 
$22,000.     Rating:    110%. 

"LET    US    BE    GAY"    (M-G-M) 
LOEWS      ORPHEUM— (3,100),      25c-50c,     7     days. 
Other     attractions:     Vaudeville,     "Modern     Maidens," 
comedy;     Hearst     Metrotone    news.       Gross:     $20,500. 
Rating:    105%. 

"ALL   QUIET   ON   THE   WESTERN    FRONT"    (U.) 
.MAJESTIC— (1,800),    50c-$2,    6    days.      Gross:    $6,500. 
Rating:    90%.      (eighth    week.) 

"LOVE     AMONG     THE     MILLIONAIRES"     (Para.) 

SCOLLAY  SQUARE— (1,800),  25c-50c,  7  days.  Other 

attractions:    Vaudeville,    beauty    shows,    bathing    girls. 

imedy,     Paramount     news.     Gross:     $15,000.     Rating: 

110%. 

"ANYBODY'S    WAR"    (Para.) 
(Playing    day   and    date    with    Uptown    Theatre) 
OLYMPIA— (2,500),    25c-50c,   7   days.      Other    attrac- 
tions:    Comedy,    cartoon,     Paramount     news.      Gross: 
000.      Rating:    100%.    (second    week.) 

"ANYBODY'S    WAR"    (Para.) 
(Playing   day   and   date    with    Olympia   Theatre) 
UPTOWN— (2,000),    25c-60c,    7    days.      Other   attrac- 
tions:    Cartoon,     comedy,     Paramount     news.      Gross: 
$13,000.      Raring:    110%.    (second    week.) 


Still  with  Barthelmess 

Hollywood — Regardless  of  reports,  Joe 
Steele  is  still  handling  the  personal  publicity 
for  Richard  Barthelmess  under  terms  of  the 
latter's  contract  with  First  National.  Steele, 
during  the  absence  of  Barthelmess  on  a 
vacation  in  the  Canadian  northwoods,  will 
assist  the  regular  studio  publicity  staff  on 
routine  work  at  such  times  as  he  is  avail- 
able without  interfering  with  his  Barthel- 
assignment. 


Reingold  Heads  Board 

St.  Louis — Ben  Reingold  of  Fox  was 
elected  unanimously  to  the  presidency  of  the 
Film  Board. 


mm 


* 


"You   know,  movie  stars   don't   look 

a  bit  better  than  we  do  off  the  stage." 

— New   Yorker 


Okla.  Top  Hit 
By  "For  Defense' 
Grossing  $5,500 


Oklahoma  City — The  hottest  weather  that 
Oklahoma  City  has  experienced  for  many 
years  was  a  break  for  the  box  offices.  With 
the  mercury  around  100  daily,  theatres 
were  the  only  cool  places  in  town.  High 
mark  for  the  week  was  106. 

"For  the  Defense"  was  high  at  the  Capi- 
tol with  $5,500  in  the  book  office  till.  "Dan- 
gerous Nan  McGrew,"  at  the  Criterion,  and 
"Good  Intentions,"  at  the  Liberty,  were  tie 
with  five  grand  each. 

"The  Fall  Guy,"  at  the  Empress,  picked 
up  $4,500,  the  Orpheum  with  "Border  Ro- 
mance" for  four  days  and  "Pardon  My 
Gun,"  three  days,  grossed  six  grand  for  the 
week. 

With  torn  thumb  golf  courses  and  night 
baseball  competing,  the  theatres  did  well. 
New  competition  in  the  field  will  be  the  new 
Midwest  theatre,  operated  by  Warner 
Brothers,  which  opens  Friday  with  Barthel- 
mess in  the  "Dawn  Patrol."  The  theatre  is 
housed  in  a  $1,000,000  office  building  and  is 
said  to  be  the  last  word  in  theatre  building. 

Estimated  takings : 

"FOR  THE   DEFENSE"    (Paramount) 

CAPITOL— (1,200),  25c-50c,  7  days.  Other  attrac- 
tions: "Mexicana,"  musical  revue;  Harry  Langdon 
in  a  comedy  sketch,  Metrotone  news.  Gross:  $5,500. 
Rating:    110%. 

"DANGEROUS    NAN    McGREW"    (Para.) 

CRITERION— (2,000),  25c-50c,  7  days.  Other  attrac- 
tions: Paramount  news,  Paramount  comedy.  Gross: 
$5,000.    Rating:    95%. 

"GOOD    INTENTIONS"    (Fox) 
LIBERTY—  (1,800),    25c-50c,    7    days.     Other    attrac- 
tions:     Fox     news.     Mickey    Mouse.     "Some    Babies," 
comedy.     Gross:    $5,000.     Rating:    100%. 

"FALL  GUY"    (R-K-O) 

EMPRESS— (1,500),  25c-50c,  7  days.  Other  attrac- 
tions: Universal  news,  Educational  comedy,  "The 
Chump."     Gross:   $4,500.     Rating:   95%. 

"BORDER    ROMANCE"    (Tiffany) 
ORPHEUM— (1,500),   25c-50c,   4  days.     Other   attrac- 
tions:     Kinogram     news,     R-K-O    vaudeville.      Gross: 
i      Rating:    100%. 

"PARDON    MY   GUN"    (Pathe) 
ORPHEUM— (1,500),   25c-50c,   3   days.     Other   attrac- 
tions:     Kinogram    news,     Fanchon     &     Marco's    "Ivory 
I  li   i."    with    Cooper    and    Orren    in    "Mimiobartic    Od- 
dities,"   four   "High    Hatters,"    Betty    Lou    Webb,    fly 
i    ■■  r,   Goetz   &   Duffy,   Peggy   Carse   and   the   "Sun- 
Beauties."     Gross:    $3,200.     Rating:    101",. 


Heat  from  Garbo 
And  Old  Sol  Hurts 
Omaha  Competish 


Omaha — Garbo  fans  forgot  the  hot  weath- 
er and  turned  out  en  masse  last  week  to 
bring  the  World  the  money  of  the  town  on 
"Romance"  (M-G-M).  Picture  piled  up 
$10,925  which  is  a  115%  week  for  the 
house.  Business  generally  good,  despite 
heat,  midget  golf  and  night  baseball. 

"Let  Us  Be  Gay"  (M-G-M)  was  the 
Orpheum  draw  with  the  stage  as  just  a 
good  filler.  The  final  count,  due  to  the 
Shearer-Dressier  combination,  was  $15,950, 
or  110%.  Paramount  slipped  down  to  90% 
with  "Unholy  Three"  (M-G-M)  in  face 
of  a  vigorous  campaign  to  sell  big.  Gross 
was  $7,200. 

"Lady  of  Scandal"  (Fox),  first  half  at 
the  State  hit  110%  for  $2,310.  Last  half, 
"Second  Choice"  (W.  B.),  brought  $2,025, 
90%.  _ 

Estimated   takings : 

"UNHOLY    THREE"    (M-G-M) 
PARAMOUNT— (2,900),   25c-50c,   7   days.     Other  at- 
tractions:    Paramount    news,    organ,     shorts.      Gross  ^ 
$7,200.     Rating:    90%. 

"ROMANCE"     (M-G-M) 
WORLD— (2,500),    25c-60c,    7    days.      Other    attrac- 
tions:   Paramount    news,    four   acts    Publix    vaudeville, 
Billy    Meyers   &  band,   comedy.     Gross:    $10,925.     Rat- 
ing:   115%. 

"LET    US    BE    GAY"    (M-G-M) 
ORPHEUM— (3.000),     25c-60c,     7     days.       Other    at- 
tractions:  Four  RKO  acts,   Pathe  news,  shorts.  Gross: 
$15,950.      Rating:     110%. 

"LADY    OF    SCANDAL"    (Fox) 
STATE— (1,200),   2Sc-40c,  3  days.     Other  attractions: 
Universal     news,     comedy,     cartoon.       Gross:     $2,310. 
Rating:    110%. 

"SECOND   CHOICE"    (W.B.) 
STATE— (1,200),  25c-40c,  4  days.     Other  attractions: 
Universal     news,     comedy,     novelty.       Gross:      $2,025. 
Rating:    90%. 


$100,000  for  "Humanity" 
Under  Leo  Feist  Will 

One  hundred  thousand  dollars  was  be- 
queathed to  "the  welfare  of  humanity"  by 
the  late  Leo  Feist,  music  publisher,  out  of 
his  estate  which,  it  is  said,  totals  more  than 
$1,000,000.  The  balance  went  to  his  widow 
and  two  suns.  A  Leo  Feist  Charities  Fund 
is  to  be  established,  for  prompt  and  tempor- 
ary relief  to  deserving  persons. 


$9  Net  for  Loew's  in  Year 
Ending  Aug.  31  Forecast 

Net  of  Loew's  for  the  fiscal  year  to  end 
Aug.  31  is  estimated  at  $9.  The  company 
operates  about  200  theatres  in  the  United 
States,  Canada  and  European  cities  and 
owns  all  common  stock  of  M-G-M.  Fifty- 
six  per  cent  of  earnings  is  declared  contrib- 
uted by  production,  which  employs  only  32 
per  cent  of  the  asset'-. 


"Birth"  with  Sound  Sept.  1. 

Hollywood — With  sound  version  and  syn- 
chronized score  of  "Birth  of  a  Nation"  com- 
pleted, Triangle  Film  Corporation  will  world 
premiere  the  new  version  of  the  epic  at  the 
Biltmore  on  a  twice  daily  policy,  opening 
Sept.  1.  The  Los  Angeles  run  at  the  Bilt- 
more. which  is  a  legit  house,  will  have  a 
stage  prologue  including  singers,  dancers 
and  chorus  ensembles.  The  picture  in  final 
revised  cut  for  effects  and  music  on  sound 
track  runs  just  two  hours. 


August  2,  19  3  0 


M  o  t  i  o  n   Picture  News 


29 


"Raffles"  Gets 
Big  L.  A.  Dough 
In  Tough  Week 

Hollywood — "Raffles"  and  "Dixiana"  se- 
cured the  most  of  what  little  business  was 
available  downtown,  where  majority  of  key 
runs  wilted  under  terrific  heat.  Refrigera- 
tors, apparently,  were  useless,  with  beaches 
and  outdoors  elsewhere  calling  thousands  of 
regular  cash  customers  from  the  city. 

The  California  has  folded  until  Septem- 
ber, making  outlook  for  competitors  of  this 
house  a  little  brighter. 

"Hell's  Angels"  continues  in  the  top  rat- 
ing class,  hitting  $25,600,  or  160%,  in  its 
ninth  week.  This  followed  "Raffles"  in  main 
stem  first-run  parade.  "Raffles"  clicked  at 
$25,000,  rating  180%,  while  "Dixiana" 
grossed  $24,000  to  the  tune  of  140%.  Pan- 
tages  was  splendid  at  $21,500,  or  140%, 
rolled  up  by  "Big  House."  "Way  of  All 
Men,"  taking  $24,000,  completed  the  small 
group  of  current  big  money  makers. 

Estimated  takings :  , 

"HELL'S    ANGELS"    (Caddo) 

GAUMAN'S  CHINESE— (2,023),  75c-$1.50,  9th  week, 
7  days,  twice  daily.  Other  attractions:  Four  Hunter 
Brothers  Endurance  Flyers,  Sid  Grauman  prologue. 
Gross:   $25,600.     Rating:    160%. 

"SO    THIS    IS    LONDON"    (Fox) 

FOX  CARTHAY  CIRCLE— 75c-$1.50,  6th  week,  7 
days,  twice  daily.  Other  attractions:  Abe  Lyman 
and  band,  Movietone  news.  Gross:  $11,800.  Rating: 
95%. 

"WILD   COMPANY"    (Fox) 

LOEWS    STATE— (2,418),    35c-65c,    7    days.     Other 
attractions:     Fanchon   and  Marco,   "Wild   and   Wooly" 
Idea;     Laurel     and     Hardy     comedy;     Movietone     and 
Metrotone    news.     Gross:    $17,500.     Rating:    70%. 
"QUEEN   HIGH"    (Paramount) 

PARAMOUNT— (3,596),  35c-65c,  7  days.  Other  at- 
tractions: Sennett  comedy,  travelogue,  Oliver  Wal- 
lace organ  concert,  Paramount  news.  Gross:  $19,000. 
Rating:    78%. 

"ROMANCE"   (M-G-M) 

FOX  CRITERION— (1,652),  35c-65c,  1st  week,  7 
days.  Other  attractions:  Movietone  news,  comedy. 
Gross:    $11,800.     Rating:    115%. 

"BORDER   LEGION"   (Paramount) 

GRAUMAN 'S   EGYPTIAN— (1.800),  35c-65c,   7  days. 
Other     attractions:       Comedy,     Max      Fisher's     band, 
.Movietone  news.     Gross:   $5,600.     Rating:   70%. 
"LADY  TO  LOVE"   (M-G-M) 

CALIFORNIA— (2,000),  25c-50c,  7  days,  2nd  week. 
Other  attractions:  Comedy,  news.  Gross:  $3,500. 
Rating:     47%. 

"BIG  HOUSE"  (M-G-M)     ' 

PANTAGES'  HOLLYWOOD— (3,000),  40c-65c,  7 
days.  Other  attractions:  Fanchon  and  Marco  "Green 
Devils"  Idea,  comedy,  Movietone  news.  Gross: 
$21,500.     Rating:    140'  j  . 

"WAY    OF    ALL    MEN"    (First    National) 

WARNERS'  HOLLYWOOD—  (3,000),  35c-6Sc,  7  days, 
2nd  week.  Other  attractions:  Larry  Ceballos  revue, 
Olsen  and  Johnson  in  person,  Vitaphone  Varieties. 
Gross:    $24,000.     Rating:    175%. 

"RAFFLES"    (United    Artists) 

UNITED  ARTISTS— (2,100),  35c-65c,  7  days,  1st 
week.  Other  attractions:  Comedy,  cartoon,  Para- 
mount news,  Gaylord  Carter  organ  concert.  Gross: 
$25,000.     Rating:    180%. 

"THREE   FACES  EAST"  (Warners) 

WARMERS'  DOWNTOWN  —  (2,400),  35c-65c,  7 
days,  2nd  week.  Other  attractions:  Larry  Ceballos 
revue,  Vitaphone  Varieties,  news.  Gross:  $19,000. 
Rating:    133%. 

"RUNAWAY    BRIDE"    (R-K-O) 

R-K-O— (2,700),  35e-65c,  7  days.  Other  attractions: 
R-K-0  vaudeville,  comedy,  Pathe  news.  Gross:  $11,- 
000.     Rating:    70%. 

"DIXIANA"    (R-K-O) 

ORPHEUM— (2,750),  35c-65c,  7  days,  1st  week. 
Other  attractions:  Humanette  comedy,  Pathe  news. 
Gross:  $24,000.  Rating:  140%.  Total  gross  includes 
$5    top    opening    night. 


Langdon  in  Liberty  Film 

Hollywood — Harry  Langdon  has  been 
signed  by  Liberty  Productions  to  play  the 
featured  role  in  "The  Ape,"  from  stage 
play  by  Adam  Hull  Shirk.  The  picture  goes 
into  production  in  about  two  weeks. 


Glennon  with  Tiffany 

Hollywood  —  Bert  Glennon  will  direct 
"The  Barbarian"  an  all-Technicolor  talker 
special  for  Tiffany  studios. 


Sunday  Shows  Banned 

Atlanta — Even  though  they  are  pre- 
sented as  charity  affairs,  Sunday 
shows  are  illegal  in  this  state  if  ad- 
mission is  charged,  the  Supreme  Court 
has  held  in  a  case  involving  Sunday 
operation  at  Albany,  Ga.  Such  opera- 
tion of  a  theatre,  it  was  contended,  is 
neither  work  of  necessity  nor  charity, 
the  court  pointing  out  that  most  of 
the  receipts  went  to  pay  employees 
and  for  other  items  of  overhead. 


Hot  Gags 


{By   WALTER   WEEMS) 
{Sennett  Scenario  Writer) 

LOS  ANGELES  could  have  been  the  "Fifth 
City"  a  good  many  years  ago  if  the  Iowans 
and  New  Englanders  had  saved  up  car-fare 
for  the  western  jump  sooner. 

*  *     * 

1  believe  in  killing  two  birds  with  one 'stone 
— if  they  are  both  saxophone  players. 

*  *     * 

After  Carol  Kings  himself  into  a  new  set 
of  money,  Lupescu  will  probably  order  him 
back  to  Paris  for  a  re-take. 


Errol  Starts  Work 

Hollywood — "Social  Errors,"  in  which 
Leon  Errol  will  make  his  first  appearance 
in  a  full  length  talking  feature  for  Para- 
mount after  having  appeared  in  "Paramount 
on  Parade,"  has  gone  into  production  stu- 
dios under  direction  of  Edward  Sloman.  It 
is  from  an  original  by  Owen  Davis,  with 
adaptation  by  Percy  Heath  and  Sam  Mintz 
and  dialogue  by  Joseph  Mankiewicz.  Errol 
shares  leading  honors  with  Richard  Arlen 
and  Mary  Brian. 


McCarey  Assigned 

Hollywood — Leo  McCarey  starts  work 
under  his  new  term  contract  with  Fox  with 
the  assignment  to  direct  "The  Shepper- 
Newfounder,"  from  novel  by  Stewart  Ed- 
ward White.  Tom  Clifford,  youngster  who 
appeared  with  John  McCormack  in  "Song  o' 
My   Heart,"  will  be   featured. 


Dickinson  Buys  Another 

Kansas  City — Glen  W.  Dickinson  has 
acquired  the  Plaza  at  Chanute,  Kan.,  and 
will  take  over  operation  Friday.  The  name 
will  be  changed  to  the  Dickinson.  Western 
Electric  sound  equipment  will  be  installed, 
as  well  as  other  new  equipment. 


Pre-release  Runs  Slated 

Atlantic  City — Pre-release  showings  of 
"Song  o'  My  Heart"  and  "Common  Clay" 
will  take  up  most  of  the  month  of  August 
at  the  Strand.  Second  run  will  be  at  the 
Steel  Pier,  directly  opposite  the  Strand. 


Christie  Role  for  Greenwood 

Hollywood  —  Charlotte  Greenwood  has 
been  signed  by  Christies  to  star  in  a  series 
of  Tuxedo  brand  Christie-Educational  talker 
comedies.  Miss  Greenwood's  last  film  ap- 
pearance was  in  "So  Long  Letty"  for  War- 
ner Brothers  about  a  year  ago. 


Cast  for  Western  Leads 

Hollywood — Lane  Chandler  and  Betty 
Boyd  will  have  the  leading  roles  in  "The 
Border  Line,"  a  western  talker  produced  by 
Pan-American  studios  and  released  through 
Sono   Art. 


BVay  Hollers 
"Ouch"  When 
Heat  Pinches 


This  week  started  off  with  a  bang  at  New 
York's  main  stem  theatres,  due  to  a  let-up 
in  the  week-end  heat  wave,  but  old  man  Sol 
again  made  his  appearance  late  Tuesday  and 
the  figures  started  to  taper  off  toward  the 
lows  of  the  previous  week,  when  practically 
everything  on  Broadway  was  socked 
aplenty,  despite  refrigeration  systems  and 
heavy  ballyhooing  on  the  "cooler  inside" 
factor.  In  the  first  four  days  of  this  week, 
"Good  Intentions"  took  $45,760  at  the  Roxy. 

"For  the  Defense"  gave  the  Paramount 
a  big  spurt,  reaching  $74,900  for  the  seven 
days,  a  jump  of  $16,000  over  the  week  be- 
fore, when  "Man  from  Wyoming"  grossed 
only  60  grand. 

At  the  Winter  Garden,  too,  figures  were 
okay,  considering  blazing  heat.  This  house, 
with  "Dawn  Patrol,"  held  up  to  $35,480. 
All  other  stands  were  off  considerably. 

Estimated  takings : 

"BIG    HOUSE"    (M-G-M) 

ASTOR— (1,120),  50c-75c-$l-$1.50-$2,  7  days,  6th  week. 
Other  attractions:  Comedy,  "College  Hounds";  news- 
reel.  Gross:  $19,405;  pretty  good,  but  a  slide  of  one 
grand   under    previous    week. 

"LET  US  BE  GAY"   (M-G-M) 

CAPITOL— (4,700),  35c-50c-75c-$1.50,  7  days,  sec- 
ond, last  week.  Other  attractions:  Overture,  Hearst 
Metrotone  news,  Capitol  presentation  ("Dizzy  Daze"). 
Gross:  $63,358;  okay  considering  the  heat  and  second 
week    holdover. 

"ALL    QUIET    ON    WESTERN    FRONT"    (U.) 

CENTRAL— (922),  50c-75c-$l-$1.50-$2.50,  7  days,  14th 
week.  Other  attractions:  None.  Gross:  $122271 ; 
sliding  off   in   its    14th   week. 

"HELL'S    ISLAND"    (Columbia) 

GLOBE— (1,050),  35c-50c-75c.  Shorts.  Gross:  $8,030; 
pretty   bad. 

"FOR   THE    DEFENSE"    (Para.) 

PARAMOUNT— (3,700),    40c-50c-65c-85c-$l,     7    days. 
Other    attractions:     Pathe    Review,    Paramount    news, 
cartoon    ("Dizzy    Dishes").     Gross:    $74,900;    splendid, 
jumping    more    than    $16,000   over    last   week. 
"RAFFLES"   (U.  A.) 

Rf ALTO— (1,904),  65c-85c,  2nd  week,  7  days.  Other 
attractions:  Comedy,  "Neighboring  Neighbors";  Lee 
Morse,  Paramount  news,  cartoon,  "Barnacle  Bill." 
Gross:    $17,000;    big   drop   in   2nd    week. 

"HOLIDAY"    (Pathe)      . 

RIVOLI— (2,103),  35c-65c-85c,  7  days,  3rd  week. 
Other  attractions:  "Cockeyed  News"  with  Eddie 
Cantor;  comedy,  "Sing,  You  Dancers";  newsreel. 
Gross:    $18,000;    so-so. 

"WILD   COMPANY"    (Fox) 

ROXY— (6,200),    50c-75c-$l-$1.50,    7    days.     Other   at- 
tractions:     Overture,     "Bolero,     Glory     to     Bacchus," 
with    Harriet    Hoctor.     Gross:    $70,458;    away   down. 
"SONG  OF  THE  FLAME"   (First  National) 

STRAND— (3,000),  35c-50c-60c-85c,  7  days.  Other 
attractions:  "Slickers  Ever,"  "Desert  Thrills," 
"Dance  of.  Fear";  comedy,  "All  Is  Quiet."  Gross: 
$18,739;     still     terrible,     hovering     around    last    week's 

"DAWN    PATROL"    (First   National) 

WINTER   GARDEN— (1,493),   35c-50c-65c-$l,  7  days, 

week.     Other  attractions:     Joe   Frisco,   "The   Song 

Plugger";   newsreel.     Gross:   $35,480;    a  drop   of   $16,000 

under   previous   week's    figure,   but   still    good   for   this 

in  use. 


Boyd  in  Bancroft  Cast 

William  Boyd,  stage  actor,  has  been  bor- 
rowed by  Paramount  from  United  Artists 
for  "Rolling  Down  to  Rio,"  George  Ban- 
croft's next  starring  picture  which  Rowland 
V.  Lee  will  direct. 


Handles  Colbert  Vehicles 

Full  responsibility  for  story  material  of 
pictures  in  which  Claudette  Colbert  appears 
has  been  vested  in  Rosalie  Stewart,  former 
stage  producer. 


Allen  Signs  Mexican  Player 

Hollywood — E.  H.  Allen,  general  man- 
ager of  Educational  studios  has  signed 
Chiquita,  Mexican  actress,  to  appear  in  an 
Ideal  comedy  with  Tom  Patricola.  William 
Goodrich  is  directing  the  talker. 


30 


Motion  Picture   News 


A  i,  gust   2  ,    19  30 


Honest  Kay 

When  asked  recently  by  a  New  York 
newshound  where  she  was  educated, 
Kay  Johnson  replied  confidentially: 
"Don't  tell  anybody.  My  misguided 
family  sent  me  to  the  Drew  Seminary 
for  Young  Women  in  the  hope  that 
they'd  make  a  lady  of  me— and  see 
what  I  am,  a  DeMille  actress!" 


Optimism  Trend 
For  Trade  Seen 
In  Para.  Record 


Industry  observers  declare  themselves  to 
be  considerably  encouraged  over  the  pro- 
spects for  the  immediate  future  as  a  result 
of  a  forecast  this  week  from  Paramount 
Publix  which  indicated  profits  for  the  first 
six  months  of  1930  will  run  65  per  cent 
ahead  of  the  similar  period  last  year. 

While  a  forecast  and,  therefore,  subject 
to  change,  financial  circles  usually  regard 
Paramount's  statements  as  hewing  close  to 
the  line.  In  view  of  widespread  talk  of 
business  depression  and  its  effect  on  box- 
office  grosses,  the  inclination  consequently 
is  to  accept  the  Paramount  figures  as  an 
industry  barometer  for  the  fall  and  winter. 

The  company  estimates  its  consolidated 
net  profit  for  the  six  months  to  June  28. 
1930,  after  all  charges  and  taxes,  at  $8,434,- 
000,  equal  to  $2.98  per  share  on  2,832,277 
-hares,  the  average  number  outstanding  dur- 
ing the  period.  The  profit  for  the  six 
months,  if  reached,  created  a  new  high 
record  for  this  period  of  the  year,  and  is 
approximately  65  per  cent  ahead  of  the 
profit  for  the  corresponding  period  of  1929. 
which  was  $5,130,000. 

Estimated  profit  for  the  three  months  end- 
ing June  28,  1930,  is  $3,600,000,  equal  to 
$1.21  per  share  on  2,972,742  shares,  the 
average  number  outstanding  during  the 
quarter.  This  profit  compares  with  a  profit 
of  $2,556,000  for  the  same  period  of  1929, 
equal  to  $1.14  per  share  on  2,242,862  shares 
then  outstanding. 

Earns  .$1.21  a  Share  in  3  Months 

Estimated  profit  of  $3,600,000  for  the  sec- 
ond  quarter  is  also  a  new  high  record  for 
the  second  quarter  of  any  year  and  is  ap- 
proximately 41  per  cent  ahead  of  the  profit 
for  the  corresponding  period  of.  1929. 

The  profit  of  $2.98  per  share  for  the  first 
six  months  on  an  average  number  of  2,832,- 
177  shares  compares  with  a  profit  of  $2.31 
nil  2,224,683  -hares,  the  average  of  shares 
outstanding  for  the  corresponding  period 
in  1929,  ami  i^  an  increase  in  earnings  per 

-have'  of   29  per   cent. 


Pathe  Claims  "Rebound" 

Hollywood — Pathe   has    screen    rights  to 
"Rebound,"     despite    announ<  em<  nl     In    the 
contrary,  according  to  Presidenl  E.  I'.-  Derr. 
ently    it  ted    that    Warners    in- 

tended  to    film   the   Arthur   Hopkins   play. 
\im   Harding,  Constance  Bennett  or  Helen 
rwelvetrees    will   be   starred   in   the    Pathe 
production. 


Fox  and  Loew  to 
Play  Warners  in 
New  York's  Area 


Warner  product  for  1930-31  will  be 
played  by  the  Fox  and  Loew  theatres  in  the 
metropolitan  area,  under  terms  of  a  deal 
completed  Thursday,  according  to  announce- 
ment by  Sam  E.  Mor- 
ris general  manager 
of  distribution,  78  Fox 
and  58  Loew  houses 
are  included  in  the  deal. 

The  conferences  end- 
ed Thursday  with  Jack 
Sullivan  and  A.  Blu- 
menstein  representing 
Fox;  David  Loew  and 
Eugene  Picker  repre- 
senting Loew's  and  the 
following  representing 
Warners :  Claude  Ezell. 
George  Balsden,  Ed- 
ward Goldstein  and 
Harrv  Deckert. 


Seek  Cruze 

Tiffany  is  dickering  with  James 
Cruze  for  a  series  of  pictures,  and 
for  one  western  with  William  S.  Hart, 
MOTION  PICTURE  NEWS  learns. 

Cruze  has  two  more  pictures  to 
make  for  Sono  Art-World  Wide,  hav- 
ing delivered  seven  so  far  to  that 
company. 


Support  Tiffany 
On  Score  Charge 
Work,  N.  W.  Plea 


Claude    Ezell 


Publix  Houses 
West  of  Denver 
To  Go  To  Fox 


.Minneapolis — Tiffany  should  be  support- 
ed 100  per  cent  by  independents  for  its 
leadership  in  bringing  about  virtual  elimina- 
tion of  score  charges,  franchise  holders  here 
declared  at  a  meeting,  Monday.  This  never 
would  have  been  brought  about  but  for  the 
franchise,  it  was  stated,  with  RKO's  action 
recalled  in  trying  to  back  out  of  the  original 
deal. 

Requests  for  adjustments  will  be  settled 
by  local  managers,  rather  than  the  setting 
of  arbitrary  rates,  it  is  stated.  The  regular 
meeting  of  the  rating  committee  will  be  held 
about  Aug.  15.  Oscar  Hanson,  sales  man- 
ager, was  here  for  the  meeting. 


{Continued  from  page  15) 

Denver — Rialto,  Denver  and  one  to 
open  in  August.  This  will  be  known  as 
the  Paramount. 

Colorado  Springs — Paramount,  Rialto. 

Pueblo — Colorado  theatre. 

Cheyenne,  Wyo. — P  arainount  and 
Strand. 

Grand  Junction,  Colo. — Mesa,  Avalon. 

Greeley,  Colo. — Sterling  and  Rex. 

Fox  West  Coast,  already  the  ace  cir- 
cuit on  the  Pacific  Coast,  has  been  reach- 
ing East  for  many  months.  In  the  event, 
the  Publix  theatres  are  added  to  the  ap- 
proximate 600  now  owned  and  operated 
by  Franklin,  insiders  say  it  will  be  all 
over  but  the  shouting. 

R-K-O  and  Warners  operate  a  limited 
number  of  houses  in  the  same  territory. 
The  former  is  slated  to  turn  over 
the  Orpheum,  San  Diego  to  Franklin  to 
operate.  Thereby  indicating  possible  fur- 
ther development  in  that  direction. 

The  Warners  now  have  14  theatres  in 
Southern  California. 


Tiffany  Makes  Settlement 
In  Cash  on  'Allied'  Film 

Minneapolis — Tiffany's  promise  to  pay  to 
Allied  a  percentage  of  profits  on  one  of  the 
first  year's  franchise  pictures,  in  return  for 
Allied  support,  has  been  cancelled  by  a  cash 
settlement.  The  settlement,  it  is  said,  ran 
into  five  figures.  It  was  negotiated  by  Oscar 
Hanson,  sales  manager  and  \V.  A.  Steffes, 
who  negotiated  the  original  deal  for  the 
picture. 


Meet  at  Denver 

Denver — Oscar  Hanson,  Tiffany  sales 
manager,  and  W.  A.  Steffes.  Minneapolis, 
were  here  Wednesday  for  a  meeting  of  ex- 
hibitors. 


Allied  Leaders  Holding 
Pow-Wow  at  Minneapolis 

Minneapolis — Leaders  of  Allied  States 
Ass'n.  meet  here  on  Monday.  II.  M.  Richey, 
Detroit;  Col.  H.  A.  Cole,  Dallas;  Aaron 
Saperstein,  Chicago;  H.  A.  Staab,  Mil- 
waukee, Al   Steffes  and  others   will   attend. 


Los  Angeles — Harold  B.  Franklin  re- 
turned from  the  East  Thursday,  but 
could  not  be  reached  for  a  statement  on 
the  reported  purchase  of  Publix  houses 
in  the  West. 


Plan  "Blue"  Showdown 

Moberly,   Mo. — Businessmen  here  plan  to 

demand  a  showdown  on  "blue"  Sunday,  long 

a  subjeel  of  controversy.  T.  P.  Davis,  man- 

of  the  Grand,  recently  was  arrested  for 

opet  ating  on  Sunday. 


East  Goes  for  Papers 

And   West  Cuts  'Em 

Gabe  Yorke,  director  of  advertising  of 
Fox  Theatres  (East),  grabbed  a  nice  block 
of  space  this  week  with  announcement  that 
the  circuit's  houses  were  going  in  for  news- 
paper  advertising   heavily. 

At  the  same  time  in  Los  Angeles,  Har- 
old B.  Franklin,  president  of  Fox  West 
Coast  Theatres,  stated  he  was  trimming 
newspaper  space  by  ten  per  cent  in  a  num- 
ber of  towns. 

That  evens  up  the  two  major  divisions  of 
the  Fox  theatre  organization,  even  if  the 
scales  tip  in  opposite  directions,  and  gave 
both  of  them  a  publicity  break. 


August  2,  19  3  0 


Motion   Picture   News 


31 


New  Cameras,  Lighting  Systems  Point 
Way  To  Higher  Production  Standards 


Research  Is  Not  Confined  to 

U.  S„  Report  of  SM.P.E. 

Makes  It  Clear 


Constant  scientific  research  unearthing  of 
new  secrets  in  photography  are  blazing  the 
trail  toward  higher  standards  in  produc- 
tion, the  report  of  the  committee  on  pro- 
gress of  the  Society  of  M.  P.  Engineers 
declares. 

New  illuminants,  reported  to  be  adaptable 
for  use  with  panchromatic  stock  are  being 
developed  in  German}'.  A  water  cell  to 
reduce  the  heat  given  off  by  high  intensity 
lamps  such  as  are  generally  used  in  coast 
studios  is  another  experiment  under  way. 

These  are  typical  of  the  advances  dis- 
cussed in  the  report,  another  instalment  of 
which  follows : 

A  survey  of  incandescent  lighting  in  the 
United  States,  Germany,  and  England  was 
published  by  Eveleigh.5"  Two  sizes  of  spot- 
lights available  in  Germany  permit  variation  of 
the  spot  diameter  and  utilize  a  front  ground 
glass  plate  for  obtaining  uniform  diffuse 
illumination.57  Descriptions  were  published 
also  of  searchlights,  floodlights,  "spots,"  over- 
head banks,  and  broadsides  manufactured  by 
a  German  firm  particularly  for  use  in  the  pro- 
duction of   sound  films.58 

In  order  to  decrease  the  heat  given  off  by 
high  intensity  illuminants,  such  as  used  for 
lighting  sets  for  sound  and  color  motion  pic- 
tures, Gordon"'1'  has  proposed  an  experimental 
design  of  a  water  cell  surrounding  the  lamp. 
Such  a  cell  dissipates  75  per  cent  of  the  total 
watts  input  and  results  in  only  about  7  per  cent 
light  loss.  Although  it  seemed  that  the  prac- 
tical limit  of  incandescent  lamps  had  been 
reached  several  years  ago  when  a  30  kilowat 
lamp  was  announced,  lighting  engineers  showed 
this  was  not  the  case,  for  a  SO  kilowatt  lamp 
was  made  available  during  the  fall  of  1929.60 
According  to  recent  reports  from  Hollywood 
studios  3(>  inch  reflectors  have  been  found  to 
give  maximum  effectiveness  with  10  kilowatt 
incandescent  lamps.  The  small  light  units,  1. 
V/i,  and  5  kilowatts,  found  most  extensive 
employment  in  studios  early  in  1930.  Portable 
dimmers,  used  individually  or  in  connected 
units  of  two  or  three,  found  useful  application 
for  sunrise  or  sunset  effects.  Each  unit  han- 
dles 20  kilowatts. 

Incandescents  in  Demand 

A  joint  committee  of  the  producers  and 
technicians'  branches  of  the  Academy  of  M. 
P.  Arts  and  Sciences  reported  on  an  investi- 
gation of  arc  lighting  in  fifteen  Hollywood 
studios. 6'  In  60  per  cent,  of  the  studios,  arcs 
were  being  used  for  less  than  10  per  cent  of 
the  lighting;  in  35  per  cent,  arcs  were  used 
for  25  to  50  per  cent ;  and  in  only  one  studio 
were  they  employed  almost  exclusivelv.  Sun 
arcs  and  spots  were  finding  more  extensive  ap- 
plication. Three  types  of  filters  were  in  use: 
(a)individual  choke  coils  for  each  lamp  unit, 
(')choke  coils  for  each  group  of  lamps,  and 
(c)  the  use  of  a  large  electrolytic  capacity 
across  the  generator  windings.  The  investiga- 
tion is  being  continued  with  plans  for  making 
oscillograph  records  of  the  commutator  ripple 
at  each  studio.  Buck  and  Albert62  presented 
a  paper  on  the  subject  of  elimination  of  com- 
mutator ripple  at  the  last  meeting  of  the  So- 
ciety. 
_  Descriptions  have  appeared  in  several  for- 
eign journals  of  new  styles  of  illuminants,  par- 
ticular!)   several   designs   of  the   Osram    Nitro- 


phot  which  is  said  to  be  especially  adaptable 
for  use  with  panchromatic  film.63  Contro- 
versies have  raged  abroad,  as  in  this  country, 
on  the  relative  merits  of  arc  and  incandescent 
lighting.  It  seems  to  be  generally  agreed  that 
arcs  possess  many  more  merits  to  recommend 
their  employment  than  when  panchromatic 
film  first  came  into  extensive  use  in   1928.64 

According  to  Clerc,65  reflectors  dyed  with 
rhodamine  and  emitting  fluorescent  red  light 
proved  inadequate  and  too  unstable  as  a  prac- 
tical means  for  supplying  the  red  rays  deficient 


Serially  in  the  NEWS 

The  report  of  the  committee  on 
progress  of  the  Society  of  M.  P.  Engi- 
neers covers  world-wide  research  into 
all  of  the  technical  phases  of  motion 
pictures. 

The  text  is  now  appearing  week  by 
bv  week  in  Motion  Picture  News. 


in  mercury  vapor  lamps.  Combinations  of 
tungsten  and  mercury  vapor  lamps  in  the  ratio 
of  1125  watts  or  750  watts  of  tungsten  to  400 
watts  of  mercury  both  give  satisfactory  ren- 
dering   on    panchromatic    film    without    a    filter. 

Abadie66  reported  before  the  cinematographic 
section  of  the  French  Photographic  Society  on 
some  interesting  experiments  with  gaseous  il- 
luminants. Mercury  and  neon  could  not  be 
used  effectively  in  the  same  tube  to  give  a 
white  light,  but  when  their  combined  light  was 
supplemented  with  that  from  vaporized  anti- 
mony and  arsenic,  a  good  white  light  was  pro- 
duced for  the  photograph}  of  colored  objects. 
\  lamp  had  been  produced  which  contained 
neon  gas  and  a  cadmium-bismuth  alloy  at  the 
cathode.  Upon  heating,  the  cadmium  was  va- 
porized ami  its  arc  gave  a  light  of  desirable 
spectral  distribution.  Two  new  glow  lamps 
were  announced  for  variable  density  sound  re- 
cording. 

Benford07  presented  useful  data  at  the 
Toronto  meeting  on  the  radiation  character- 
istics of  two  mercury  arcs.  A  carbon  arc 
lamp  with  a  chromium  plated  copper  reflector 
was  claimed  to  give  an  increased  illumination 
efficiency  over  other  lamps  of  similar  wat- 
tage.1 ' 

Silent  Technique  Mastered 

A  make-up  test  program  by  the  American 
Society  of  Cinematographers  was  expanded  to 
include  color  pictures  and  wide  film.  A  new 
series  of  powders  and  greases  was  developed 
which  photograph  exactly  as  they  appear  to  the 
eye.69  A  leading  comedy  actor  reviewed  some 
of  his  experiences  in  making  his  first  talking 
picture  which  was  first  produced  as  a  silent 
picture.  ( ircater  ingenuity  was  required  in  in- 
troducing the  sound  but  at  least  50  -per  cent, 
more  laughs  were  stated  to  have  been  added.70 
By  studying  each  spoken  word  of  the  English 
version  of  the  picture,  "Lummox,"  a  director 
so  directed  a  German  speaking  cast  that  their 
voices  were  adapted  to  the  lip  action  of  the 
production.  Voices  were  made  to  api>car  to 
come  off  the  screen  when  expressions  could  not 
be   made   to   fit   a   lip   movement.71 

According  to  Stull72  most  of  the  well-known 
trick  effects  of  the  silent  picture,  such  as  the 
fade-out,  fade-in,  lap  dissolve,  and  double  ex- 
posure, have  been  worked  out  for  sound-on- 
disc  and  sound-on-film  methods.  The  details  of 
these  problems  were  solved  by  the  cameramen 
during  actual  pressure  of  production.  Hutchins73 
dealt  mathematical ly  with  the  problem  of  di- 
mensional analysis  as  an  aid  to  miniature  cine- 
matography  and   showed  how,   by   the   applica- 


New  Illuminants  Developed  in 

Germany;   Test    Water 

To  Reduce  Heat 


tion  of  simple  physical  laws,  illusions  may  be 
produced  which  appear  real  even  to  the  trained. 

Coissac74  described  equipment  for  making 
animated  drawings  and  an  elaborately  designed 
machine  printer  for  making  enlargements,  re- 
duction prints,  fades,  double  exposures,  etc. 
The  printer  is  built  on  a  rigid  steel  support 
which  insures  freedom  from  vibration.  Light- 
ning effects  may  be  produced,  according  to 
Seeber75  by  photographing  a  white  wall  upon 
which  zig-zag  line  figures  are  intermittently 
projected  by  flashing  arc  lamps  behind  special 
tin    masks. 

Patent  protection76  was  granted  several  ap- 
plicants who  disclosed,  among  others :  methods 
for  making  anaglyphs,  a  process  for  obtaining 
composite  pictures,  a  method  for  the  synchron- 
izing of  sound  with  animated  cartoons,  and  the 
production  of  grotesque  motion  pictures  by 
photographing    a   checkered   screen. 

Trace  History  of  Sound 

Historical  summaries77  of  the  development  of 
the  sound  film  industry  have  been  published 
by  Gaumont  and  by  Rider.  It  is  of  interest 
that  the  first  patent  for  an  electrical  "pickup" 
was  issued  to  Gaumont.  Messter78  has  also  re- 
ported on  his  trials  with  synchronization  of 
sound  and  picture  started  30  years  ago. 

Production  programs  for  sound  pictures  con- 
tinued to  expand  during  the  fall  of  1929  and 
early  part  of  1930.  European  studios  which 
were  slower  than  the  American  studios  in 
adopting'  sound,  announced  their  plans  for  fea- 
ture pictures  in  sound  late  in  1929.  One  Ger- 
man producer  planned  an  American  "invasion" 
by  announcing  the  making  of  English  versions 
of  twenty  feature  pictures.79  Bohm  and  Noack 
have  each  made  an  analysis  of  the  situation 
in  Germany  during  V>21>,  the  latter  reviewing 
the    patent    difficulties.80 

Several  French  studios  have  commenced 
sound  productions  on  a  large  scale,  a  number 
of  them  by  the  RCA  variable  area  process. 
Societe  Gaumont  which,  until  quite  recently, 
recorded  on  the  full  width  of  a  separate  film 
by  the  Danish  I'eterson-Poulson  method,  has 
adopted  fixed  density  recording  in  the  margin 
of  a  separate  film.  This  record  is  printed  sub- 
sequently on  the  border  of  the  film  bearing  the 
positive  image. 

In  its  latest  large  installation  at  Epinay,  the 
firm  Tobis  is  reported  to  have  given  up  the 
system  of  employing  a  camera  booth  for  sound 
taking  and,  like  many  American  studios,  has 
adopted  sound-proof  housings  for  their  cam- 
eras. A  fixed  central  station  in  communication 
with  the  different  sound  stages  receives  by 
wire  the  current  from  the  microphone.  In  the 
Cinevox  process,  recording  is  accomplished 
with  a  glow  lamp,  according  to  a  variation  of 
the  DePorest  method. 

Soviet  engineers  have  worked  out  their  own 
systems  of  sound  recording  and  reproducing 
for  use  in  the  Russian  studios  and  theatres. 
One  studio  in  Leningrad  and  one  in  Moscow 
are    reported    to    be    making    short    subjects. sl 

Great  interest  was  .shown  in  the  sound 
school  sponsored  by  the  Academy  of  M.  P. 
\rts  and  Srnnces  and,  with  the  completion  of 
the  fifth  and  sixth  sections,  more  than  900  stu- 
dio workers  had  taken  the  course.82  The  lec- 
tures presented  by  various  authorities  before 
this  school  were  assembled  and  published  as  a 
Technical  Digest.  Plans  were  announced  for 
an  actor's  school  under  the  supervision  of  the 
same  organization  with  the  aim  of  giving  ac- 
(  Continued   on   page   321 


32 


M  o  t  i  o  n    Picture    Ar  e  w  s 


August  2,  1930 


Portable  dimmer  used  to  create  "sun- 
sat"  or  "sunrise"  effects.  Reproduced 
from  Journal  of  Society  of  M.  P.  Engi- 
neers by  courtesy  of  Peter  Mole,  Holly- 
wood. 


tors  the  essential  facts  to  assist  them  in  work- 
ing   naturally    before    the    microphone.8-1 

Cameras  More  Compact 

During  the  winter  of  1929-30,  a  few  grand 
opera  stars  were  prevailed  upon  to  "star"  in 
sound  pictures.  In  March  the  first  screen 
opera,  "Pagliacci"  was  produced,  sung  entirely 
in  Italian.84  A  talking  newsreel  was  intro- 
duced during  December,  1929,  which  had  nov- 
elty in  that  it  was  made  without  sound  in  the 
field  but  had  the  sound  added  later  in  the  form 
of  a  reporter's  running  comments  on  the 
scenes  depicted.85  The  problems  and  troubles 
of  the  news  cameraman  had  been  increased  with 
the  advent  of  sound,  for  dexterity,  skill,  and 
ingenuity  were  all  necessary  in  securing  good 
placement  of  the  microphone.80  Recent  im- 
provements in  the  design  of  compact  equip- 
ment have  decreased  some  of  these  burdens. 
One  outfit  for  complete  recording,  exclusive  of 
the  camera,  could  be  packed  completely  in  two 
cases,  weighing  70  pounds.87 

A  general  review  of  the  problems  of  sound 
recording  has  been  published  by  Eisenberg.88 
Too  ready  acceptance  by  studios  of  certain 
practices  of  sound  recording  is  unwise,  accord- 
ing to  Coffman,89  as  the  industry  is  still  in  a 
plastic  state  and  mistakes  might  easily  be  con- 
verted to  production  traditions.  One  of  his 
warnings  about  too  much  mixing  has  already 
been  justified  as  it  is  reported  that  some  of  the 
studios  have  eliminated  this  position.  Maxfield'j0 
has  analyzed  the  problem  of  acoustic  control 
for  talking  motion   pictures. 

Mechanisms  for  synchronizing  sound  film 
cameras  have  been  described  by  Friess,91  one 
promising  type  employing  a  magnetic  inter- 
locking device  to  overcome  certain  disadvan- 
tages of   synchronous  motors. 

The  Debrie  camera  has  been  fitted  with  a 
sound-proof  housing  consisting  of  a  box,  con- 
taining the  motor  drive  encased  under  tin- 
camera,  and  a  cover  on  a  vertical  track  which 
may  be  lowered  or  raised  quickly  by  the  move- 
ment of  a  hand  lever.  All  controls  are  acces- 
sible from  outside  the  case  when  it  is  closed. 
The  merits  of  16  different  types  of  camera  si- 
lencing housing  used  in  Hollywood  have  been 
tested  by  a  joint  committee  representing  the 
producers  and  technicians.92  Most  housings 
were  found  to  absorb  more  high  than  low  fre- 
quencies. Motors  should  be  mounted  inside  the 
housing  but  improvements  are  needed  in  meth- 
ods of  coupling  the  motor  to  the  camera. 

Descriptions  of  types  of  German  portable 
sound  recording  trucks  have  been  published.?3 
Portable  mixing  booths  mounted  on  pneumatic 
tncs   are   reported   to   be   in  use.94 

I  )ata  have  been  given  on  the  frequency 
ranges  of  phonograph  records  showing  that 
'■production  is  satisfactory  for  frequencies 
from  50  to  10,000  per  second.95  Knowles90 
believes  that  film  recording  offers  more  advan- 
tages than  disc  recording.  A  synthetic  resin 
ted  on  a  heavy  paper  base  offers   a   light. 


economical,    and    unbreakable    material    for   the 
manufacture    of    disc    records.97 

Trace  Microphone  History 

Borchardt98  has  dealt  with  the  properties  of 
microphones  and  Eveleigh99  has  given  an 
historical  review  of  the  development  of  micro- 
phones. Extreme  accuracy  is  needed  in  the 
manufacture  of  microphones  according  to  an 
article  describing  their  construction.100  Booms 
for  holding  the  microphone  over  the  actors 
have  undergone  material  development  and 
several  ingenious  devices  are  available  for 
handling  microphones  on  the  set.101  The  booms 
are  operated  easily  by  means  of  telescoping 
arms  which  permit  operation  over  comparative- 
ly large  areas. 

Recording  and  reproducing  lights  for  vari- 
able width  sound  record  films  have  been  im- 
proved and  standardized.  A  4  ampere,  5  volt, 
single  axial  filament  in  a  pear  shaped  bulb  is 
used  for  recording  as  well  as  a  6  ampere,  5 
volt  double  axial  filament  type.  For  repro- 
duction, a  7Yz  ampere,  10  volt  single  transverse 
filament  is  used  with  a  cylindrical  bulb.  The 
Aeo  light  for  variable  density  recording  has 
been  improved  for  effective  illumination  and 
life.  An  optical  system  has  replaced  the  slit. 
For  Grandeur  pictures  on  70  mm.  film  a  new 
optical   system   was   designed. 

Palmer103  has  published  details  of  a  device 
for  printing  the  footage  numbers  on  the  sound 
record  while  it  is  being  exposed  in  the  cam- 
era. These  numbers  correspond  with  those  on 
the  picture  negative  and  facilitate  matching 
the  twro   negatives  for   printing. 

Gaumont103  has  suggested  leaving  room  be- 
tween the  picture  and  the  perforations  on  both 
sides  of  a  film  for  two  sound  records  as  might 
be  required  if  right  and  left  side  microphones 
and  reproducers  were  employed  for  simulating 
binaural  hearing.  The  two  sound  tracks  might 
also  be  used  for  non-synchronized  speech  in 
various   languages. 

A  modification  of  the  Poulson  magnetized 
wire  recording  method  uses  film  base  impreg- 
nated with  colloidal  particles  of  an  alloy  of 
nickek  cobalt,  and  iron  as  the  magnetically 
susceptible  recording  material.  The  film  pos- 
sesses a  slight  lavender  tint  when  so  treated.164 
The  process  can  be  used  for  amateur  standard 
reversal  film  or  the  record  can  be  impressed 
by  induction  during  making  of   the  positive. 

Another  novel  recording  process  is  that  sug- 
gested by  Madelar  by  which  a  groove  is  re- 
corded on  the  film  support  by  means  of  a  dia- 
mond stylus.105 

Improvements  in  methods  of  sound  recording 
have  resulted  in  a  large  number  of  patents,106 
especially  in  Great  Britain,  of  which  the  fol- 
lowing may  be  described  briefly :  a  sound  rec- 
ord having  varying  dielectric  characteristics 
which  vary  the  condenser  assembly  capacity ; 
in  recording  by  means  of  the  Kerr  cell,  a  means 
for  controlling  the  light  reaching  the  sensitized 
surface  is  provided  so  that  it  will  be  restricted 
to  wave-lengths  substantially  equally  affected 
by  the  cell ;  the  use  of  a  tapered  quartz  glass, 
connected  to  the  light  source  of  the  last  ele- 
ment of  an  optical  system,  to  make  "direct 
impingement"  of  the  sound  influenced  beam  of 
light  on  the  sensitized  support;  the  enclosure 
of  a  camera  for  sound  recording  within  a 
chamber  which  is  a  vacuum  or  which  contains 
a    rarefied   atmosphere. 

Laboratory  Practice 

Production  demands  necessitated  expansion  of 
several  Hollywood  laboratories.107  Germany 
has  about  twenty-five  film  processing  labora- 
tories with  a  combined  capacity  of  approxi- 
mately two  million  meters  of  positive  film 
monthly.108  There  are  approximately  150  lab- 
oratories for  film  development  in  the  United 
States,  but  the  hulk  of  the  film  is  being  pro- 
cessed in  about  five  per  cent,  of  these  labora- 
tories. According  to  Hubbard109  there  are 
six  different  types  of  negatives  which  the  pro- 
cessing laboratory  is  required  to  handle,  as  ne- 
cessitated by  disc,  and  sound-on-film  methods. 
A  summary  is  given  of  modern  versus  older 
methods  of  processing. 


The  Castagna  camera,  manufactured 
in  Vienna,  which  features  a  four  lens 
turret.  Reproduced  from  Journal  of  So- 
ciety of  M.  P.  Engineers  by  courtesy 
of   Dr.   P.    Schrott  of    Vienna. 


Machine  development  has  been  adopted  uni- 
versally in  this  country,  chiefly  as  a  result  of 
the  introduction  of  sound  pictures.  A  Los  An- 
geles firm  has  designed  new  small  tanks  and 
a  relatively  inexpensive  machine.  The  tanks 
are  arranged  horizontally  one  above  the  other, 
and  are  about  50  feet  long  with  a  drying  com- 
partment placed  above  the  tanks.  Several  rolls 
of  film   may  be  processed   simultaneously. 

Inspection  projectors  in  processing  labora- 
tories have  not  as  yet  been  fitted  with  sound 
testing  equipment  but  the  need  for  such  instal- 
lations is  becoming  apparent. 

Rack  and  reel  methods  are  still  in  use  in  the 
processing  plants  in  Australia,  of  which  there 
are  about  twenty.  A  more  modern  laboratory 
under    technical    control    is    being    constructed. 

Conklin  described  a  densitometer  constructed 
from  a  Alartens  photometer.110  A  compact 
developing  tank  for  motion  picture  film  con- 
sists of  special  reels  around  which  the  film 
is  wound  and  a  vertical  "ring  cylinder"  com- 
posed of  two  concentric  vertical  cylinders.111 
Wolter  described  a  small  metal  cylinder  for 
use  in  developing  test  exposure  strips  on  loca- 
tion.112 Patent  protection113  was  granted  on 
devices  for  automatic  inspection  of  motion  pic- 
ture film  during  processing,  means  for  handling 
wet  film  on  sprockets,  drying  equipment,  de- 
velopment of  picture  area  and  sound  track 
(on  the  same  film)  separately,  and  improve- 
ments in  apparatus  for  the  development  of 
film   by   ammonia   gas. 

Photographic  Chemicals,  Solutions 

Much  attention  has  been  given  the  compo- 
sition and  properties  of  the  photographic  solu- 
tions used  for  film  development  in  recent 
years,  particularly  since  the  general  adoption 
of  sound  and  color  pictures.  Developer  char- 
acteristics are  continually  changing  and  a  test 
suggested  by  Dundon,  Brown,  and  Capstaff114 
is  of  interest,  therefore,  for  it  offers  a  rapid 
means  for  determining  the  degree  of  exhaustion 
of  a  developer.  A  two-solution  developing  pro- 
cedure, whereby  overexposed  negatives  are  im- 
mersed in  a  5  per  cent,  carbonate  solution  fol- 
lowing development,  has  been  suggested  by 
Forstniann  and  Lux115  as  a  means  of  avoiding 
blocked  highlights.  Hamer116  concluded  that 
the  use  of  a  desensitizer  in  the  form  of  a  pre- 
liminary bath  is  preferable  to  adding  it  to  the 
developer. 

Fine  grain  developer  formulas  for  negative 
development  as  recommended  by  three  manu- 
facturers have  been  discussed  by  Heering.117 
A  symposium  on  fixation  was  conducted  by 
the  Royal  Photographic  Society  during  1929, 
papers  being  presented  by  Renwick  and  by 
Raines. lls  The  u--e  of  a  solution  of  mercuric 
chloride  and  potassium  bromide  was  shown  by 
Crabtree  and  Ross119  to  be  capable  of  detecting 
0.05  milligram  of  sodium  thiosulfate  (crystal") 
in   motion   picture   film. 

Printing   machinery   is  being  redesigned   rap- 
idly for  better  quality  and  more  rapid  produc- 
tion of  sound-on-film  prints.     One  manufactur- 
er of  printing  equipment  has  brought  out  a  sin- 
(Continued  mi  page  33) 


August  2,  19  30 


Motion    Pict  u  r  e    News 


33 


Research  Blazes 
Trail  for  Higher 
Studio  Standards 


(Continued  from  page  32 1 
gle  operation  printer,  and  another  manufactur- 
er is  reported  to  be  working  on  a  new  model. 
A  new  combination  printing  device  has  been 
described  by  Goff120  which  permits  both  optical 
and  continuous  printing  as  well  as  trick  work. 
It  is  adaptable  either  to  16  mm.  or  to  35  mm. 
film,  has  a  curved  gate,  a  variable  aperture 
plate,  and  the  pressure  plate  is  recessed  and 
blackened.  The  Debrie  "Matipo"  printer  was 
remodeled  to  adapt  it  for  printing  sound  and 
picture  records  simultaneously.121  A  new  con- 
tinuous printer  designed  by  Lawley  is  avail- 
able on  the  British  market. 

A  novel  feature  is  that  only  one  tooth  of  the 
driving  sprocket  is  in  contact  with  the  film 
while  it  passes  the  exposure  aperture.  The 
light  intensity  is  magnetically  controlled  and 
the  printing  speed  is  90  feet  per  minute.122 
Wolter123  has  described  a  German  reduction 
printer  in  which  a  violet  filter  is  employed  be- 
tween the  light  source  and  the  35  mm.  film. 
A  sensitometric  device  known  as  a  "gammeter" 
permits  the  correct  printing  exposure  for  a 
given  negative  to  be  found  bv  visual  inspec- 
tion.1--1 

"Squeeze"  Track   Control 

One  of  several  problems  connected  with  the 
reproduction  of  sound  has  been  the  proper 
control  of  sound  level  in  the  theatre.  Much 
use  and  some  abuse  of  fader  control  have  re- 
sulted from  efforts  to  correct  for  volume  va- 
riations resulting  from  recording  sound  at  dif- 
ferent levels  and  which  were  not  entirely 
smoothed  out  by  re-recording.  One  studio  has 
devised  a  "squeeze  track"  for  the  purpose  of 
adjusting  differences  in  sound  level.  This  con- 
sists in  blocking  out  part  of  the  sound  track 
by  exposing  it  before  development  to  a  nega- 
tive consisting  of  a  black  line  of  varying  width 
from  zero  to  the  full  track  width.  The  posi- 
tive sound  track  thus  becomes  a  record  of 
varying  width  contained  between  two  black 
lines  filling  up  the  remaining  space  of  the  track 
on  each  side  of  the  track  itself  which  is  in  the 
center  of  the  space. 

Patents  related  to  printing  -  processes123 
disclosed,  among  others,  the  following  meth- 
ods: (a)  a  means  of  printing  two  rows  of 
pictures  on  the  same  face  of  a  film  by  print- 
ing, first,  from  every  alternate  frame  of  a 
negative  and,  subsequently,  printing  from  the 
remaining  frames;  (b)  synchronization  of  a 
positive  film  and  a  gramophone  by  printing 
markings  between  the  pictures  which  bear  a 
relationship  to  divisions  on  a  counter  geared 
with  the  gramophone;  and  (c)  the  use  of  an 
illuminating  system  for  rapid  printing  which 
comprises  an  extended  light  source  and  a  quartz 
block  having  curved  sides  which,  by  internal 
reflection,  concentrate  the  light  on  a  single 
printing   point. 

Editing  and   Splicing 

A  patch  made  of  film  support,  0.003  inch 
thick,  was  proposed  by  Crabtree  and  Ives126 
as  a  uniform  and  satisfactory  method  of  block- 
ing out  splices  on  sound  film.  Equipment  for 
cutting  has  been  developed  on  a  basis  of  the 
needs  experienced  for  sound  pictures  and  many 
of  the  make-shift  devices  are  giving  way  to 
commercial  product-,  embodying  the  necessary 
features  for  handling  sound  films.  Three  de- 
signs of  "Moviolas"  are  available  for  sound 
film  editing:  (a)  a  sound  picture  synchronizer 
for  use  with  records  on  separate  films,  (b) 
a  disc  reproducer,  and  (c)  an  apparatus  for 
use  when  sound  and  picture  are  on  the  same 
film.  In  the  last  named  device,  the  film  move- 
ment is  continuous ;  a  rotary  shutter  turns  in- 
side a  cylindrical  lamp  housing  around  which 
the   film   passes.127 

Richardson128  has  described  a  reduced  speed 


Theatre-Hotel 

Sioux  City  —  "Enjoy  a  comfortable 
and  cool  night's  sleep,"  invites  Mickey 
Gross,  manager  of  the  Sioux  City,  as 
he  issued  public  invitations  to  anyone 
to  "Pick  up  your  bed  and  walk  to  the 
Sioux  City  theatre  if  you  want  to 
escape  the  terrific  heat."  Gross  offered 
to  permit  anyone  to  use  the  theatre 
for  sleep:ng  purposes  during  the  ex- 
tremely hot  weather. 

"There  are  no  restrictions  whatever 
to  this  proposition,"  said  Gross,  "ex- 
cept that  the  person  must  bring  his 
own  cot." 


motor  driven  rewinder  devised  by  Slagle  and 
Seckel  which  rewinds  at  60  to  90  feet  per 
minute.  An  automatic  rewinding  device  des- 
cribed by  Engelmann129  in  1928,  but  not  men- 
tioned in  previous  reports,  is  of  interest  since 
the  reels  lie  in  a  horizontal  position.  More  re- 
cently the  same  author  has  given  details  of  an 
expanding  case  for  film  rolls  permitting  quick 
removal  or  replacement.130  Patent  protection 
has  been  requested  for  a  method  of  editing  pic- 
tures and  sound  records,  the  latter  being  re- 
corded magnetically  on  a  steel  wire.131  Several 
other  patents  are  recorded  which  relate  to  im- 
provements   in   splicing   apparatus.132 

Less  Use  for  Titles 

With  the  expanding  use  of  sound  film,  the 
necessity  for  titles  and  titling  machines  has 
diminished  considerably,  although  for  silent  re- 
leases and  for  non-theatrical  films,  titles  still 
find  an  important  application.  A  double  titling 
machine  made  in  Germany  uses  vapor  arc  lamps 
and  has  a  capacity  of  8,000  meters  per  eight 
hours.133  Another  German  device  for  title 
making  employs  a  projection  lamp  with  a  235 
mm.  triple  condenser  for  illumination  of  trans- 
parent titles.1-4  Three  patents  were  issued  per- 
taining to  methods  of  preparing  title  copy  for 
photographing.133 

After  Treatment,  Cleaning,  Reclaim- 
ing and  Storage 

\  comprehensive  discourse  was  published  by 
Wiegleb136  on  methods  of  sulfide  tuning  which 
included  a  review  of  all  articles  and  patents 
with  references.  The  chemistry  of  many  se- 
lenium compounds  and  their  suitability  for  ton- 
ing purposes  was  treated  by  Sedlaczek.137 
Directions  for  the  use  of  a  dye  mordanting 
formula  containing  copper  sulfocyanide  were 
published   by    Xamias.138 

Sound  record  prints  may  be  lubricated  sat- 
isfactorily, according  to  Crabtree,  Sandvik,  and 
Ives,139  by  applying  a  thin  coating  of  a  solution 
of  paraffin  wax  in  carbon  tetrachloride  along 
the  edges  of  the  film  in  the  perforation  area. 
Film  will  have  a  minimum  tendency  to  accu- 
mulate scratches,  dirt,  and  finger  marks,  which 
in  turn  cause  ground  noise,  if  edge  waxed  and 
buffed  after  applying  a  1  per  cent  solution  of 
cantol  wax  to  the  entire  emulsion  surface.  A 
description  has  been  published  of  a  film  clean- 
ing and  treating  machine  which  processes  2,000 
meters    of    film   per   hour.110 

Several  processes141  for  film  preservation 
have  been  exploited  for  which  various  claims 
are  stated,  such  as  increasing  the  flexibility  of 
the  film,  reducing  its  tendency  to  become 
scratched  or  buckled,  and  generally  increasing 
its  useful  life.  Another  process  is  particularly 
recommended  for  revivifying  old  films  by  a 
method  of  cleaning,  brushing,  and  resurfacing 
with  a  chemical  treatment  to  eliminate  scratches 
and  abrasions.  No  technical  details  have  been 
published  on  the  chemicals  employed. 

One  patent  of  three  issued,  dealing  with 
cleaning  and  conditioning  processes,  describes 
a  method  for  the  treatment  of  a  sound  record 
to  eliminate  "parasitic  noise"  during  reproduc- 
tion.142 

As  a  result  of  a  serious  studio  fire  in  the 
East  and  a  laboratory  fire  on  the  West  Coast 
during  1929,  a  great  deal  of  pressure  was 
brought  to  bear  on  all  laboratories  to  increase 
their  safeguards  for  fire  prevention.     Even  be- 


Incandescents  in 
Demand,  S.M.P.E. 
Survey  Reveals 


fore  the  two  fires,  however,  a  committee  of 
representatives  from  all  laboratories  was  ap- 
pointed by  Will  Hays  to  work  with  the  Na- 
tional Board  of  Fire  Underwriters  to  revise 
the  code  of  recommended  practice  for  labora- 
tory requirements.  This  committee  has  not 
completed  its  investigation  but  is  expected  to 
report  within  the  next  few  months. 

The  characteristics  of  nitrocellulose  films 
which  may  undergo  flameless  combustion  at 
150°  C.  have  been  discussed  by  a  well-known 
Federal  chemist.143  Contact  with  an  electric 
lamp,  a  heated  steam  coil,  a  hot  wire,  or  a 
burning  cigarette,  may  ignite  such  film.  Di- 
rections for  the  construction  of  storage  vaults 
for  safe  storage  of  this  material  have  been 
published  by  Brown.144  A  German  film  safe 
is  composed  of  a  series  of  sliding  drawers 
which  may  be  stacked  on  top  of  each  other  and 
side  by  side  in  sections.143  Additional  containers 
for  film   reels  have  been  patented.146 


References 


56  Eveleigh,  L.:  Bioscope,  79  (June  19,  1929),  p.  ix; 
ibid,   80   (Juiy  24,   31,    1929),   pp.   iii  and   iii. 

57  Kinotechnik.    11    (June    20,    1929),    p.    333. 
58Licht   Bild   Buhne,  22   (May   18,    1929),  p.  20. 

59  Gordon,    N.    T. :    J.   Soc.    Mot.    Pict.    Eng.,    14    (Mar., 
1930),   p.   332. 

60  Richardson,  E.:  Internat.  Phot.,  1  (Dec,  1929), 
p.   22. 

61  Amer.    Cinemat.,   10   (Mar.,    1930),   p.   22. 

62  Buck,  O.  K.,  and  Albert,  J.  C:  J.  Soc.  Mot. 
Pict.    Eng.,    14   (Apr..    1930),   p.   399. 

63  Filmtechnik,  5  (Mar.  16  and  Aug.  3,  1929),  pp. 
109  and  369;  also  Kinotechnik,  11  (May  20  and  Sept. 
5,   1929),  pp.  274  and  469. 

64  Patzelt,  F.:  Kinotechnik,  11  (Aug.  20  and  Oct.  5, 
1929),  pp.  434  and  513;  Reeb,  O.:  ibid.,  11  (Dec.  5, 
1929).   p.   635. 

65Clerc,   L.   P.:   Sci.   Ind.   Phot.,  9   (July,   1929),  p.  75. 

66  Abadie.  M.:  Sci.  Ind.  Phot.,  1,  2nd  Series  (Apr., 
1930).   p.    158. 

67  Benford,  F.:  J.  Soc.  Mot.  Pict.  Eng.,  14  (Apr., 
1930).   p.    404. 

68  Amer.    Cinemat.,    10   (Sept.,    1929),   p.   22. 

69  Amer.    Cinemat.,    10    (Nov..    1929),    p.    13. 

70  Lloyd,    H.:    Hollywood,    18   (Nov.,    1929),   p.    14. 

71  Ex.  Herald- World,  97  (Nov.  2,  1929),  p.  36;  Mot. 
Pict.   News.   40  (Oct.   19,   1929),   p.   26. 

72  Stull,  W. :  J.  Soc.  Mot.  Pict.  Eng.,  14  (Mar., 
1930).  p.  318. 

73Hutchins,    G.     F.:    J.    Soc.    Mot.-   Pict.    Eng.,    14 
(Apr.,    1930),   p.   377. 
74  Soissac,   G.    M.:     Cineopse,    12   (Jan.,   1930),   p.   47. 
75Seeber,   G..   Filmtechnik,   5   (June  22,   1929),   p.   261. 

76  U.  S.  Pats.  Re.  17,330  of  1.589,731;  1,729,617;  Ger. 
Pats.  474,649:  475,091;  Brit.  Pats.  318,838;  321,436; 
Fr.    Pats.    644,518;    657,029. 

77  Gaumont,  L. :  Bull  soc.  franc,  phot.,  16  (Man, 
1929),  p.  62;  also  Rider.  J.  F. :  MOTION  PICTURE 
NEWS,   39  (Mar.  2,   1929),  p.   627. 

78  Messter,  O.:  Kinotechnik,  11  (Nov.  20,  1929),  p. 
592. 

79  Ex.   Herald-World,  98   (Mar.  8,   1930),  p.   18. 

80  Filmtechnik,   5    (Apr.   27,   1929),   pp.   171   and   173. 

81  Amer.    Cinemat.,    10   (Mar.,   1930),  p.    18. 

82  Bull.  Acad.  Mot.  Pict.  Arts  and  Sciences,  No.  30 
(Apr.    18,    1930),   p.   5. 

83  Bull.  Acad.  Mot.  Pict.  Arts  and  Sciences,  No.  29 
(Feb.   27,   1930),   p.    29. 

84  Film   Dailv,   51    (Mar.   30.   1930).   p.   6. 

85  Ex.    Herald-World,   97   (Dec.    14,    1930),   p.   39. 

86  Tones,  H.  W. :  T.  Soc.  Mot.  Pict.  Eng.,  14  (Feb., 
1930)',    p.    204. 

87  Amer.    Cinemat.,    10   (Feb.,    1930),   p.    29. 

88  Eisenberg,  J.  G.:  Projection  Eng.,  1  (Nov.,  1929), 
p.   22. 

89Coffman,  J.  W.:  J.  Soc.  Mot.  Pict.  Eng.,  14 
(Feb.,    1930).    p.    172. 

90  Maxfield,  J.  P.:  J.  Soc.  Mot.  Pict.  Eng.,  14  (Jan., 
1930).  p.  85. 

91  Friess,   H.:    Filmtechnik,   5    (Aug.    3,    1929),   p.   332. 

92  MOTION  PICTURE  NEWS,  41  (Feb.  22,  1930), 
p.  28. 

93  Filmtechnik.  5  (Sept.  14,  1929),  p.  407;  also 
Kinemat.    Weekly,   152   (Oct.   31,   1929),   p.   55. 

94  Amer.    Cinemat..    10    (Dec,    1929),   p.   35. 

95  Filmtechnik.    5    (Oct.    12.    1929),    p.    447. 

96  Knowles,  H.  S. :  Ex.  Herald- World,  97,  Sect.  2 
(Oct.   26,    1929),    p.   43. 

97  Rochester  Times-Union,   12   (Jan.   24,    1930). 

98  Borchardt,    C:      Filmtechnik,    5     (Apr.    27,     1929), 

99  Eveleigh,  L. :  Bioscope,  80  (June  26  and  July  3, 
1929),   pp.    iii    and    vii. 

100  Ex.  Herald-World,  96,  Sec.  1  (Sept.  28,  1929), 
p.    36. 

101  Internat.   Phot.,    1   (Jan.,   1930),   p.   30. 

102  Palmer,  M.  W.:  J.  Soc.  Mot.  Pict.  Eng.,  14 
(Mar.,   1930),  p.  327. 

103  Gaumont,  L. :  Bull.  soc.  franc  phot.,  16  (Mar., 
1929),  p.   59. 

104  Seeber,  G.:   Phot.  Ind.,  27  (Apr.  3,   1929),  p.  389. 

(Continued  on  page  34) 


34 


Motion  Picture   News 


August  2,  19  3  0 


Invasion  of  Duluth  by 
R-K-O,  Warners  is  Seen 

Duluth — Warners  and  R-K-0  or  both 
arc  reported  seeking  a  foothold  here  via 
the  Blackmore  string  of  houses.  The  Black- 
mores  are  planning  a  900-seat  house,  which 
gave  rise  to  reports  that  Warner  or  R-K-O 
or  both  are  backing  the  Blackmores.  Publix 
has  Duluth  sewed  up,  except  for  the  Black- 
more  and  J.  B.  Clinton  houses. 


Film  Houses  Can  Play 
"All  Quiet"  at  $1.50  Top 

With  all  scheduled  $2  showings  in  wired 
Shubert  houses  already  opened.  "U"  now  is 
booking  "All  Quiet  on  the  Western  Front" 
to  picture  theatres  which  agree  to  advance 
to  $1.50  top.  The  first  of  these  showings 
are  at  the  Strand,  Far  Rockaway,  L.  I.,  and 
Binghamton,   Binghamtou,   N.    V. 


Raymaker  To  Direct  Serial 

Herman  Raymaker  is  to  direct  the  Rin- 
Tin-Tin  serial,  "The  Lone  Defender,"  which 
Mascot  Pictures  will  make,  states  Presi- 
dent Nat  Levine.  The  chapter  play,  to  be 
made  on  the  Coast,  will  be  the  first  of  three 
that  Mascot  will  make  for  1930-31  release. 
The  others  are:  "The  Phantom  of  the 
West,"  starring  Tom  Tyler,  and  "The  King 
of  the  Wild,"  a  wild  animal  picture. 


Levy  Gets  Pathe  Office 

George  L.  Levy,  for  six  years  with  Pathe 
and  Associated  Exhibitors,  has  been  named 
manager  of  the  Indianapolis  Pathe  Ex- 
change, in  an  appointment  just  announced. 
The  company  has  transferred  the  Pittsburgh 
office  to  the  Central  division,  which  is  head- 
ed by  Harry  D.  Graham. 


Cinnamond  Expands 

Madrid — Cinnamond  Films,  of  Barcelona, 
have  opened  exchanges  in  five  key  cities, 
Madrid,  Valencia,  Bilbao,  Seville  and  Bar- 
celona. This  organization  distributes 
Pathe's  entire  product  in   Spain. 


Heads  New  Department 

Universal  City — Robert  Wyler  heads  a 
new  department  at  Universal  to  assist  au- 
thors and  playwrights  to  develop  story 
ideas. 


Talk  with  Feature  Action 

Graham  McNamee,  talking  reporter  for 
Universal 's  newspaper  reel,  dramatizes 
events  in  the  company's  feature,  "The  White 
Hell  of  Pitz  Palu."  ' 


New  P.  A.  Meryer 

1  lollywood — A  new  free  lance  publicity 
firm  has  opened  offices  at  Tec  Art  Studios 
under  name  of  Associated  Publicists.  Bill 
Henry,  Bill  Wise  and  Milton  Watt  comprise 
the   firm. 


Fox  Builds  in  Wichita 

Wichita,  Kan. — Fox  Mid  West  is  slated 
to  build  a  $100,000  house  here.  A  site  at 
308    East    Douglas    Ave.    has    been    leased. 


Theme  Bans  "White  Caryo" 

Richmond — "White  Cargo"  has  been 
banned  by  Virginia  censors  because  of  its 
mil  i   racial  marriage  theme. 


S.  M.  P.  E.  References 
Used  in  Progress  Report 


-{Continued  from  page  33)- 


105  Crawford,  M.:  Internat.  Phot.  Bull.  (March, 
1930),   p.   20. 

106  U.  S.  Pats.  1,715,863;  1,718,618;  1,719,462;  1,722,- 
088;  1,736,139;  Canad.  Pat.  291,386;  Brit.  Pats.  310,933 
312,161;  313,536;  314,003;  314,095;  315,562;  315,754 
315,842;  316,171;  316,484;  317,735;  318,143;  318,508 
319,246;  319,373;  319,280;  319,913;  320,431;  320,653 
320,872;    Fr.    Pats.   649,368;   658,552. 

107  Ex.  Herald-World,  97  (Oct.  5,  1929),  p.  36;  also 
Internat.    Phot.,    1    (Feb.,    1930),   p.    35. 

108  Grafmann,  J.:  Filmtechnik,  4  (Nov.  10,  1928), 
p.    437. 

109  Year  Book  of  Motion  Pictures,  Film  Daily, 
N.   Y.    (1930),   p.   893. 

HOConklin,  O.  E.:  Internat.  Phot.,  1  (Feb.,  1930), 
p.    22. 

Ill  Phot.    Ind.,    26    (July    18,    1928),    p.    751. 
U2Wolter,   K.:   Film  fiir  Alle,  3  (July,  1929),  p.  199. 

113  U.  S.  Pats.  1,716,441;  1,723,950;  1,726,834;  Ger. 
Pat.    483,895;    Fr.    Pats.    649,135;    650,123. 

114  Dundon,  M.  L.,  Brown,  G.  H.,  and  Capstaff, 
J.  G.:  J.  Soc.  Mot.  Pict.  Eng.,  14  (April,  1930),  p. 
389. 

115  Forstmann,  W.,  and  Lux,  A.:  Filmtechnik,  36 
(June   25,    1929),    p,   244. 

110  Hamer,    F.    M.:    Phot.   J.,  69   (Nov.,   1929),  p.   479. 
11"  Heering,    W.:    Photofreund,    9    (Nov.    5,    1929),    p. 

416. 

IKS  Phot.   J.,   69    (July,    1929),   pp.   310  and   314. 

119  Crabtree,  J.  I.,  and  Ross,  J.  F.:  J.  Soc.  Mot. 
Pict.    Eng.,    14    (April,    1930).    p.    419. 

120Goff,  D.  J.:  Amer.  Cinemat.,  10  (Jan.,  1930), 
p.    201. 

121  Coissac,  G.   M.:     Cineopse,   12  (Jan.,  1930),  p.  47. 

122  Eveleigh,   L. :    Bioscope,   80  (Aug.    14,   1929),   p.   iii. 

123  Wolter,  K.:   Filmtechnik,  5   (Oct.  26,   1929),  p.  453. 
12)  Hoke,    I.    B.:      Internat.     Phot.,     1     (May,    1929), 

p.    6. 

125  U.  S.  Pats.  1,718,037;  1,721,202;  1,724,933;  1,725,944; 
1,729,867;  Brit.  Pats.  316,623;  318,688;  319,660;  Fr. 
Pats.    640,510;    650,904;    654,253;    Ger.    Pat.    478,616. 

126  Crabtree,  J.  I.,  and  Ives,  C.  E.:  J.  Soc.  Mot. 
Pict.    Eng.,    14    (Mar.,    1930),   p.   349. 

12T  Amer.   Cinemat.,    10   (Feb.,    1930),   p.   33. 
12S  Richardson,      F.      H. :       Ex.      Herald- World,      98, 
Sect.   2   (Mar.    15,   1930),   p.   50. 

129  Engelmann,  M.:  Filmtechnik,  4  (Apr.  14,  1928), 
p.    140. 

130  Licht    Bild    Buhne,   22    (July   6,    1929),  p.    15. 

131  Brit.    Pat.   319,679. 

132  U.  S.  Pats.  1,714,605;  1,716,879;  1,727,349; 
1,728,349;  1.729,660;  1,732,755;  1,734,140;  1,734,142;  Ger. 
Pats.  476,204;  476,302;  Fr.  Pat.  658,395;  Brit.  Pat. 
320,058. 

13:!  Filmtechnik,    4   (June   23,    1928),   p.   246). 

134  Filmtechnik,   5    (Feb.    16,    1929),   p.   69. 

135  Ger.    Pats.    473.626;    473,717;    474,402. 

136  Wiegleb,  P.:  Brit.  1.  Phot.,  76  (June  14,  21  and 
28,    1929),   pp.   344,363,   and"  375. 

137  Sedlaczek,  A.:  Brit.  J.  Phot.,  75  (Dec.  28,  1928), 
p.  784;  ibid.,  75  (Jan.  4,  18  and  25,  1929),  pp.  4,  29 
and    41. 

138Namias,  R.:  II  prog,  fot.,  35  (1928),  pp.  19,  109 
and    145. 

139  Crabtree.  T.  I.,  Sandvik,  O.,  and  Ives,  C.  E.: 
J.   Soc.   Mot.   Pict.    Eng.,   14   (Mar..   1930),  p.  275. 

140  Filmtechnik,    5    (Mar.    16,    1929),   p.    110. 

111  Motion  PictZre  News,  j9  (.Mav  4.  19291. 
p.  1496;  also  Film  Daily,  51  (Jan.  22,  1930),  p.  1; 
Mot.  Pict.  Projectionist,  3  (Feb..  1930).  p.  41;  and 
Amer.    Phot.,   23    (Sept.,    1929),   p.    501. 

142  Brit.  Pat.  313,906;  U.  S.  Pat.  1,716,878;  Fr.  Pat. 
653,955. 

i  :i  Motion  Picture  Xe«s.  4ii  (Dec.  28.  1929), 
p.   22. 

144  Brown,  C.  R. :  Safety  Engineering  (Aug.,  1929), 
p.   65. 

145  Licht   Bild    Buhne,   22   (Apr.   20,   1929),   p.   24. 
14G  U.   S.    Pat.    1,726,573;   Fr.    Pat.   656,470. 


Warners  Get  Interest 
In  Springfield  Houses 

Springfield,  O. — Fifty  per  cent  of  the 
siock  in  the  Fairbanks,  Majestic  and  Re- 
gent-State theatres  here  has  passed  into 
possession    of    Warners,    it    is    reported. 

Amusement  Park  Sound 
System  Stirs  Showman 

Columbus — Theatre  owners  here  are  hot 
.iii(l  bothered  over  installation  of  sound 
equipment  at  Olentangi  Park,  outdoor 
amusement  park,  feeling  this  offers  a  dan- 
gerous form  of  competition.  .Max  Stern  and 
Miner    1  laenlein   operate   the   resort. 


Films  for  National  Theatre 

Ottawa — Pictures    would    be    included    in 
presentations     scheduled    at    the    proposed 
2,000-sea1     National    Theatre.     Funds    have 
been    raised   for  the  building  and  the   Goa 
eminent    has    donated    a    downtown    site. 


Logue  Resigns  as 

"U"  Scenario  Chief  tan 

Hollywood — Charles  Logue,  writer  and 
for  several  months  Universal  scenario  de- 
partment head  has  resigned.  No  successor 
has  been  named. 

David  Broekman,  director  general  of 
music  at  Universal  during  the  past  year, 
also  leaves  this  week  on  completion  ot  his 
contract  with  the  organization.  Broekman 
is  reported  to  have  left  because  of  the  re- 
arranged production  schedule  for  the  com- 
ing year  which  limits  the  number  of  pic- 
tures requiring  music. 


Two  Fox  Men  Honored 

C.  E.  Hilgers.  Dallas,  and  Booker  Ben 
Dare  of  Denver  are  the  first  field  men  to 
qualify  for  membership  in  the  Fox  1930-31 
Hall  of  Merit.  Hilgers,  because  his  Dallas 
exchange  led  the  field  in  the  first  four  weeks 
of  selling  and  Ben  Dare  for  the  part  he- 
played  in  bringing  the  Jimmy  Grainger 
Week  championship  to  the  Denver  branch 
for  the  third  successive  year. 


Iowa  Houses  Chanye  Hands 

Des  Moines — Several  Iowa  theatres  to 
change  hands  this  week  were  the  Rialto  at 
Scranton,  transferred  from  O.  E.  Holmes 
to  O.  A.  Unz,  formerly  an  exhibitor  in 
Minnesota,  and  the  Princess  at  Livermore. 
sold  by  R.  Weber  to  Mrs.  F.  E.  Collins, 
who  is  the  owner  of  the  building  which 
houses  the  theatre.  She  plans  to  take  active 
management   again. 


Handliny  "U"  Sound  Track 

Minneapolis — Ted  Karatz,  manufacturer 
and  distributor  of  Ultraphone  disc  device, 
is  taking  over  distribution  of  Universal 
sound  track  in  this  territory.  The  deal  was 
closed  recently  with  W.  G.  Ranels,  sale- 
manager  for  Universal  Sound  Systems. 
Philadelphia. 


Two  New  Paramount  Officers 

Joseph  H.  Seidelman,  assistant  manager 
of  the  foreign  department,  and  Walter  B. 
Cokell,  head  of  the  budget  and  statistical 
division  of  the  treasury  department,  have 
been  named  assistant  secretaries  of  Para- 
mount  Publix. 


West  Coast  Rebuildiny 

Denver — Premiere  opening  of  the  rejuv- 
enated Queen  is  planned  by  West  Coast 
theatres  for  the  fall,  when  practically  a  new 
structure  will  be  completed  on  the  site  of 
the  house  which  fire  destroyed  several 
months  ago. 


Seek  Advertisiny  Censors 

Sydney-Censorship  of  film  posters  and 
newspaper  advertisements  is  being  sought 
by  Australian  reformers. 


"£/"  Siyns  Mary  Duncan 

Hollywood — Mary  Duncan  has  been 
signed  bj  Universal  for  the  leading  femi- 
nine role  in  "Boudoir  Diplomat,"  adapted 
from  "The  Command  to  Love." 


Wallace  Gets  Assiynment 

Richard  Wallace  is  to  dired  Ruth  Chat- 
terton's  next  picture  for  Paramount,  "The 
Right  to  Love." 


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THE 


SECTION    OF 


MOTION    PICTURE    NEWS 


AUGUST  2,  I9J© 


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PRESENTING 
THEATRE  FASHIONS  FOR  1930 

In  Denver,  a  house  with  a  facade  in  Mayan  architecture.  In  Los 
Angeles,  one  built  a  la  a  French  chateau. 

In  Salem,  Massachusetts,  a  theatre  to  blend  with  the  architec- 
ture of  the  town  and  in  Sydney,  Australia  an  outstanding 
example  of  the  Spanish-type  house  with  its  brilliant  coloring 
and  splatterings  of  colorful  tile.  The  new  order  of  the  day  in 
theatre  building  as  exemplified  in  the  construction  activities  of 
important  circuits. 

HOW  AN  INDEPENDENT  DID  IT 

Will  Horwitz,  Texas  showman,  smiled  at  his  chain  competition, 
put  on  his  thinking  cap  and  gave  the  boys  a  run  for  their  money. 
He  tells  how  he  did  it  in  this  issue. 

LUMINOUS  LIGHTS  IN  THEATRE  LIGHTING 

Ever  hear  of  it  for  interior  effects?  It  takes  a  house  in  New 
Zealand  to  demonstrate  that  an  innovation  or  two  in  showman- 
ship is  still  left  for  the  enterprising. 

SKELETONS  AND  A  NEW  THEATRE 

They  kept  the  walls  and  the  old  steel  work  and  around  both 
are  building  a  de  luxe  theatre.  Right  on  Broadway,  too.  R-K-O 
is  providing  an  answer  to  a  problem  facing  many  showmen. 
Don't  pass  this  up. 

ALSO 

John  F.  Rider's  tenth  lesson  in  the  Projectionists'  Round  Table 
series  ....  Ray  Belmont  Whitman  on  what  and  what  not  to  do 
in  filing  patents;  also  descriptions  of  newly  patented  devices  .  .  . 
New  equipment,  who  is  sponsoring  it  and  how  it  works  .  .  . 
David  Sarnoff  who  comforts  by  declaring  television  will  never 
replace  the  theatre. 


The  Showman  section,  a  special  department  devoted  to  the  equipment,  building  and 
operation  of  the  theatre  plant,  is  published  once  a  month  as  a  regular  feature  of 
Motion  Picture  News.  Motion  Picture  News  Publication,  Editorial  and  General 
Offices:  729  Seventh  Avenue,  New  York  Citv.  Thomas  C.  Kennedy,  Manager  of 
Equipment  \dvcrtisiun.  Chicago  Office:  Harry  E.  Holquist.  Central  West 
Representative,  910  So.  Michigan  Avenue,  Phones  Harrison  2431.  Los  Angeles 
Office:    Hotel    Roosevelt.    Hollywood. 


'f&A, 


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36 


M  o  t  i  o  n  Picture  N  e  zvs 


August  2,  19  3  0 


What  Fashions 
Decree  for  '30 


Denver — The  Queen,  which 
burned  some  time  ago, 
emerges  in  the  fall  as  the 
Mayan  with  its  facade  in 
that  type  of  architecture. 
.Acoustically,  Fox  West 
Coast  Theatres  will  treat 
this  house  with  a  plaster 
said  to  kill  echoes  and  re- 
bounds. A  stage  and  a  cap- 
acity  of  1,200  figure  in  the 
plans.  Architect:  M.  S. 
Fallis   of   Denver 


Pomona,  Cal. — Hoic  Batch  and  Stan- 
bery,  California  architects,  envision 
the  Fox  theatre  planned  for  Po- 
mona. Long  and  low  in  conformity 
with  the  general  architecture  of 
Southern  California,  the  tower  of 
the  proposed  house  will  dominate 
the    structure 


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^ 


A  u  g  it  s  t  2,  19  3  0 


Motion   P  i  c  t  it  r  c   X  c  w  s 


37 


rart 


t 


Los  Angeles — Loge  seats  only  will  be 
one  feature  of  the  Fox  Los  Felic,  to 
he  built  in  the  French  drawing  room 
style.  Landscaping  of  grounds  around 
the  theatre  zed!  be  a  feature  and  foliage 
and  trees  will  be  planted  in  abundance. 
(  apacity:  900.  Location:  Vermont  and 
Franklin  .Ironies.  Architects:  Mor- 
gan,   I  Falls    and   Clements 


Los  Angeles — Another  Fox  West 
Coast  venture.  To  the  left  is  Boil- 
er Brothers'  study  of  the  Stadium 
Theatre  to  be  built  at  Robertson 
Boulevard  and  Pico  Street.  This 
mill  be  one  of  the  few  stadium- 
type  houses  in  Southern  California 


38 


Motion  Picture  News 


August  2,  19  3  0 


Blends  Theatre 
With  Its  Town 


The  Paramount  at 
Salem,  Massachusetts  is 
in  the  rear  of  the  build- 
ing here  illustrated  and 
is  reached  by  a  long 
lobby.  C.  IV.  and  George 
L.  Rapp,  who  designed 
the  theatre,  endeavored 
to  fit  the  house  into  the 
existing  style  of  archi- 
tecture prevailing  in  the 
town.  Therefore,  many 
Colonial  features  are 
included  in  the  decora- 
tive scheme. 


treated  by  stencil  work  and  brought  out 
in  the  effects  of  relief,  and  is  surrounded 
by  a  dome  illuminated  by  various  colors 
blended  harmoniously  with  the  color  treat- 
ment of  the  side  walls  and  proscenium 
arch. 

The  foyer  at  the  back  of  the  auditori- 
um is  of  ample  size  and  is  treated  in  a 
way  to  act  more  or  less  of  a  combination 
between  a  grand  lobby  and  foyer.  Two 
stairways  will  take  patrons  to  the  foyer  at 
the  mezzanine  level  which  is  likewise 
treated  in  a  spacious  way.  Decoration 
of  the  two  foyers  is  refined  in  color  and 
has  been  furnished  to  carry  out  the  uni- 
form style  and  treatment  harmonizing 
with  the  balance  of  the  theatre. 

Lobby  Like  a  Salon 

The  grand  lobby  has  been  designed  and 
decorated  to  give  one  the  effect  of  a  large 
salon.  The  introduction  of  shadow  boxes 
at  the  side  walls  and  over  the  entrances 
to  the  lobby  from  the  street  is  an  added 
feature. 


SALEM,  Mass.— Paramount  Publix 
has  added  to  its  long  chain  of  the- 
atres an  interesting  project  located 
at  Essex  near  St.  Peters  Street. 

Capacity  of  this  new  house  is  2,215 
seats,  with  1,766  on  the  main  floor  and 
the  small  balcony  seating  449. 

The  entrance  to  the  theatre  is  reached 
by  a  long  lobby  which  goes  through  an 
existing  building.  The  main  front  of  the 
existing  building  remains  without  any 
changes  with  the  exception  that  the  en- 
trance to  the  theatre  has  been  enhanced 
by  marbles,  canopy  signs,  electrical  ap- 
pliances, etc.  In  other  words,  the  main 
theatre  sets  at  the  rear  of  the  existing 
building  and  utilizes  what  was  waste 
property  which  did  not  bring  in  revenue. 

The  auditorium,  in  design,  carries  the 
influence  of  the  refined  French  Renais- 
sance, but  at  the  same  time  has  the  spirit 
of  the  Colonial  features,  such  as  the 
grand  lobby  and  the  ticket  lobby.  It  has 
been  in  the  mind  of  the  architects  to 
conform  in  some  respects  to  the  existing 
style  of  architecture  at  Salem. 

Prepared  for  Wide  Film 

A  small  stage  and  sound  room  have 
been  designed  so  as  to  make  provisions 
for  an  enlarged  screen  and  also  to  contain 
equipment  for  stage  presentations.  Space 
has  been  allotted  at  one  end  of  the  stage 
for  switchboard  and  other  mechanical 
equipment. 

The  entire  auditorium  has  been  deco- 
rated in   colors   and   ornament  has  been 


A  long  shot  of  the  auditorium  of  the  Paramount.  In  design, 
it  carries  the  influence  of  the  refined  Trench  Renaissance.  The 
stage  is  sufficiently  large  to  accommodate  wide  film  if  and 
ivhcn  Publix  is  ready  to  introduce  it.  Space  has  been  left  on 
cither  side  of  the  stage  for  a  switchboard  and  other  equipment 
necessary   in    the   exhibition    of  wide-angled   pictures. 


August  2,  19  3  0 


Motion  Picture  News 


39 


Lighting  .fixtures  have  been  designed  in 
a  modernized  style  to  harmonize  with 
the  respective  places  for  which  they  serve. 

Retiring  rooms,  such  as  the  smoking 
rooms  and  the  lounges,  etc.,  are  deco- 
rated in  colorful  treatments.  It  was  the 
aim  of  the  architects  in  planning  this  par- 
ticular type  of  theatre  to  make  it  as  home- 
like and  attractive  in  appearance  as  pos- 
sible. 

This  particular  theatre  is  one  of  a  se- 
ries of  smaller  type  houses  now  being 
planned  by  C.  W.  &  Geo.  L.  Rapp.  In 
each  one  the  architects  have  taken  into 
consideration  the  community  in  which  it 
is  being  built  and  have  studied  the  cus- 
toms of  the  people  and  the  particular 
thoughts  and  styles  of  their  architecture. 
Although  the  Salem  house  may  be  classed 
as  a  medium-sized  theatre,  it  has  practi- 
cally all  the  mechanical  equipment,  such 
as  electrical  heating  plant  and  cooling 
system  to  be  found  in  a  deluxe  house  of 
a  larger  type.  No  expense  was  spared  by 
the  owners  in  giving  to  the  people  of 
Salem  exactly  what  they  would  find  in 
larger  houses. 

Vision  Unimpaired 

In  design,  the  mezzanine  proper  has 
been  kept  toward  the  rear  of  the  audi- 
torium which  enables  practically  all  those 
seated  on  the  first  floor  to  get  a  full  view 
of  the  decorations  in  the  side  walls  and 
the  ceiling.  The  mezzanine  does  not  in 
any  way  cut  off  or  impair  the  sight  lines 
or  views  from  the  patrons  of  the  main 
floor.  At  the  side  walls  of  the  auditori- 
um are  built-in  features  which  have  been 


The  left  wall  of  the  auditorium  illustrating 
the  French  Renaissance  motif  in  the  decora- 
tions of  the  panels.  Lighting  units,  built  into 
the  wall,  make  it  possible  to  soften  the  illumina- 
tion and  obtain  subdued  effects. 


The  lobby  which  connects  what  zvas  an  exist- 
ing building  front  with  the  theatre  itself.   Note 
its   unusual  length   and   the    richness  in   effect 
achieved  by  the  carpet  design. 


used  for  illuminating  decorations  by  the 
introduction  of  Cutler  units  which  can 
be  regulated  to  give  soft  tones.  By  the 
addition  of  these  units,  lighting  fixtures 
have  been  more  or  less  subdued  and  give 
a  softer  light. 

Draperies  and  period  furniture  have 
played  an  interesting  part  and  have  been 
carefully  selected  to  harmonize  with  the 
surrounding  architectural  detail. 

Throughout  the  theatre,  especially  in 
the  lobby  and  foyers,  use  of  mirrors  play 
an  important  part.  They  are  interesting 
in  detail,  have  a  tendency  of  increasing 
the  size  of  the  respective  rooms  and  give 
interesting  vistas  of  the  theatre  from 
various  angles. 


40 


Motion  Picture  N  c  w  s 


August  2,  1930 


The  Antipodes 
Turn  Spanish 


The  Spanish-type  theatre  at  its 
best.  Hoyt's  Plaza  at  Sydney. 
Australia,  is  a  one-floor  house 
with  balconcttes,  showing  on 
the  left  and  right  of  the  stage, 
from  which  guitar  players  pro- 
vide an  atmospheric  musical  in- 
terlude prior  to  each  perform- 
ance 


One  of  the  rest  rooms.  The 
motif  is  carried  out  carefully 
and  with  the  effective  results 
this  illustration  reveals.  The 
beamed  ceiling,  in  contrast- 
ing color  with  the  remainder 
of  the  room,  lends  an  inter- 
esting touch 


The  orchestra  from  the 
left.  Note  the  detail  of  the 
frieze  beloie  the  projection 
booth  on  the  upper  left, 
the  chairs  and  the  success- 
ful use  of  colored  tiling  on 
the  raftered  ceiling.  The 
plastic  decorations  are  in 
Craftex 


^ 


August  2,  1930 


Motion  Picture  News 


41 


One  view  of  the  lobby.  Ter- 
razo  and  mosaic  tile  work,  con- 
ceived by  John  Foster  of  Bos- 
ton, plays  an  important  part  in 
the  decorative  conception.  The 
usherettes  wear  ankle  length 
costumes  of  red  velvet  and 
black  lace,  relieved  by  yellozv 
flowers  at  the  ivaist 


An  Australian   theatre   that   rivals  any  of  its  American 
competitors  is  Hoyt's  Plaza  at  Sydney.    The  new  house, 
built  on  the  site  of  the  old  Colonial,  is  a  fine  example 
of  the  Spanish-type  theatre.    The  facade,  illustrated  here. 
is   in   colored  and   colorful  tile 


An  excellent  illustration  of  the  careful  attention  paid  to  detail 

at  the  nezv  Plaza.    This  photographic  study  tells  its  own  story. 

The  one  missing  factor  are  the  colors   in  which   the  original 

is  designed 


42 


Motion  Picture  News 


August  2,  19  3  0 


Modernism  Is 
The  Keynote 


Study  of  proposed 
Fox  theatre  for  Bill- 
inns,  Montana,  plans 
for  which  are  being 
d  r  aivn  by  Robert 
Reamer,  Seattle  ar- 
chitect. The  house 
ivill  seat  1,760,  be 
modem  in  treatment 
and  cost  $250,000. 


Modernism  will  prevail  through- 
out at  the  Fox  in  Billings.  The 
stage  iK'ill  be  designed  to  ac- 
commodate  flesh  and  blood  at- 
tractions and  will  be  large 
enough  for  a  Grandeur  screen 


tej§    ;. 


1 


1 


Distributor  &  World*  Best 

■^       Theatre  E<puip merit 


COMPLETE    LIME  Of* 
THEATRE  EQUIPMENT 


INSTALLATIONS 
GUARANTEED 


EXPERT   ENGINEERING 
SERVICE 


SERVICE 
AT    ALL    HOURS 


OFFICES 
IN  ALL   CITIES 


*k_A'>^ ".  ■ 


Fulco  Service 


It  is  the  hope  and  purpose  of  the  Fulton  Company  to  encourage 
and  maintain  lasting  relations  of  a  satisfying  kind  with  all  whom  we 
contact. 

We  aim  to  handle  inquiries  and  orders  with  a  manner  and  meas- 
ure of  service  which  supplies  the  information  asked  for  or  the  goods 
wanted  promptly  and  exactly  as  specified. 

Our  facilities  for  serving  you  are  now  greater  than  at  any  time 
in  the  past. 

We  have  achieved  closer  contacts  and  better  service  arrange- 
ments with  leading  makers  of  Theatre  Equipment  and  Supplies;  with 
Designers,  Decorators  and  others;  and  through  this  special  coopera- 
tion, any  Fulton  branch  can  now  more  fully  concentrate  upon  your 
inquiries. 

It  is  largely  because  of  these  affiliations  that  we  feel  justified  in 
urging  your  consideration  of  our  Single  Contract,  Single  Responsi- 
bility plan  of  purchase  if  you  are  in  the  market  for  a  variety  of 
theatre  goods. 

It  embodies  a  solid  guarantee  to  protect  you. 

C.  H.  FULTON 

President. 


E.  E.  F 


ULTQh 


N  CO. 


BRANCHES  IN  ALL 

C     H     I    C  A    G    O 


EY     CITIES 


Motion    Picture    News 


L 


WORLDS     BEST    THEATRE   EOU  I  PME  NT 


Present  day  projection  arc  lamps  employ  more  amperage  than  formerly,  and  compe- 
tent engineers  predict  much  heavier  currents  because  of  insistent  demand  for  more 
light  to  meet  the  need  of  larger  pictures  and  to  overcome  film  density,  color  and 
"sound"  screen  porosity.   As  amperage  rises,  film  heat  difficulties  and  dangers  increase. 


R 


e 


Prepared 


JUST  REMEMBER  —  the  Fulco  Projector 
is  the  ONLY  MACHINE  built  to  function 
with   the   ONLY   SYSTEM   ever   invented 


that  really  and  completely  solves  the  aperture 
heat  problem — no  matter  how  heavy  the 
lamp  amperage — and  prevents  film  warping, 
buckling,  drying,  ignition. 

The  Fulco  Moist  Air  Film  Cooler  is  a  com- 
plete, separate  unit  and  may  be  added  to 
Fulco  Projector  installation  at  any  time. 

BE  PREPARED— 
EQUIP  WITH  FULCO  PROJECTORS 


FULCO  PROJECTOR 
Ernemann  Design 


FULCO  Moist  Air  Film  Cooling  Apparatus 


E.    E.    FULTON    COMPANY 

Executive  Headquarters:    1018  So.  Wabash  Ave.,  CHICAGO 


C.  H.  FULTON 

President 

CHICAGO— 1018  So.   Wabash   Ave. 
NEW   YORK— 115  W.   45th    St. 
BOSTON — 65  Broadway 
PHILADELPHIA— 1337  Vine   St. 


A.  G.  JARMIN 

Treasurer 

BRANCHES 

ATLANTA— 146   Walton    St. 
LOS    ANGELES— Film    Ex.    Bldg. 
Factory — 2001  So.  California  Ave.,  Chicago,  111. 


F.   A.    VAN    HUSAN 

I  ice-Pies,    and    Sales    Mer 


ST.  LOUIS— 3232  Olive  St. 
MILWAUKEE  -151  Seventh  St. 
INDIANAPOLIS— 340  S.    Illinois   St. 
SAN  FRANCISCO     255  Golden   Gate    Ave 


jTOcol> 


E.E  FULTON  COMPANY,  COAST  6>  COAST  DISTRIBUTORS 


Motion    Picture    News 


WORLDS     BEST    THEATRE  EOUIPMENT7 


There's  a  G-E  motor-generator  set 

to  meet  every  power  requirement 

Select  the  right-size  G-E  motor-generator  set  for  your  pro- 
jection needs.  Remember,  the  right  size  is  also  the  most 
efficient    size. 

But  regardless  of  the  size  you  select,  you  are  assured  of 
the  same  steady,  quiet,  vibrationless  operation  that  has  helped 
make  G-E  motor-generator  sets  the  standard  of  dependability 
wherever    motion    pictures    are    shown. 

As  exclusive  distributor  of  G-E  motor- generator  sets  in  the 

theatre  field,  the  E.  E.  Fulton  Company,  will  gladly  furnish 

complete  information  on  this  line.    Or,  if  more  convenient, 

address  your  inquiry  to  the  nearest  G-E  office. 


150-11 


GENERAL  ©ELECTRIC 


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jTOicS^ 


E.E  FULTON  COMPANY,  COASTfeCOAST  DISTRIBUTORS 


3 


Motion    Picture    News 


i 


L 


WORLDS     BEST    THEATRE  EOU  I  PM E  NT 


When  Summer 
Is  Gone 


and  cool  autumn  nights  arrive  once  more  you  will  naturally  expect  to  see  a  lot  of 
iamiliar  faces  at  your  box  office  window, — faces  which  have  been  absent  most  of  the 
summer.  What  have  you  done  during  the  slack  period  to  make  the  old  show  shop 
look  good  and  inviting  to  this  bunch  of  absentees  and  returned  vacationists  who  will 
soon  be  at  your  door,  ready  and  eager  to  slip  you  the  welcome  coin  once  more? 

AS     CREATORS      AND      DESIGNERS      OF      DISTINCTIVE     INTERIORS 

we  have  evolved  some  very  striking  decorative  stunts,  —  stunts  that  make  a  deep  and 
pleasing  impression  and  make  'em  feel  as  though  they  had  stepped  right  into  a  brand 
new  place  of  amusement. 

We  ask  only  a  chance  to  submit  our  ideas.  You  have  everything  to  gain  and  nothing 
to  lose  by  getting  in  touch  with  us. 


J.  A.  TORSTENSON  &  COMPANY 

CHICAGO  ILLINOIS 


FULTON  COMPANY  branches  at  Chicago,  New  York,  Boston,  Philadelphia,  Atlanta,  St.  Louis,  Indianapolis, 
Milwaukee,  San  Francisco,  and  Los  Angeles,  will  gladly  give  you  complete  information  on  the  subject. 


€-FULCOl> 


E.E  FULTON  COMPANY,  COAST  &>COAST  DISTRIBUTORS 


Motion    Picture    News 


WORLDS     BEST    THEATRE   EQUIPMENT 


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jo  the  inside 


of  your  theatre  will 
bring  patrons  from 


NOW  the  spotlight  is  turned  from  the 
outside  of  the  theatre  to  the  inside. 
From  the  exterior  that  first  attracts  pa- 
trons to  the  interior  that  actually  sells 
and  keeps  patrons  sold.  Owners  and 
managers  now  focus  attention  on  the 
seated  audience  .  .  .  make  the  interior  of 
their  theatre  so  inviting  that  it  brings 
patrons    from    without! 

In  the  competition  for 
patron  favor,  seating  .  .  . 
the  chairs  your  audience 
sit  in  from  2l/2  to  3  hours, 
can  be  made  to  contribute 
definitely  to  bigger  volume. 
For  comfortable  chairs  .  . . 
seating  that  permits  of 
healthful  relaxation  is  al- 
ways appreciated  by  the 
theatre  goer.  Showmen  find 
that  extra  comfort  brings 
extra  profits. 

So,  American  Seating 
Company  undertook  re- 
search. Posture  specialists 
worked  with  engineers. 
Chairs  were  built  to  con- 
form with  proved  posture 
principles.  From  a  maze  of 
research  findings,  came 


withoutl 


comfort  features  that  were  quickly  rec- 
ognized by  the  motion  picture  industry. 
Roomy,  luxurious  chairs  .  . .  seating  built 
to  fit  the  body — to  correctly  support  the 
spine  ...  to  give  the  utmost 
in  easy,  natural  comfort 
without  slumping. 

Then  followed  acousti- 
cal research.  It  was  found 
that  seating  had  a  direct 
bearing  on  the  acoustics  of 
the  theatre  .  .  .  that  prop- 
erly built  seating  had  a 
sound  absorption   value 


that  assisted  in  producing  more  perfect 
sound  effects.  Chairs  were  built  that 
stopped  excessive  reverberation,  echo 
and  hollow  sounds — that  helped  sound 
reproduction  and  eliminated  rasping 
noises,  jumbling  of  words. 

Your  theatre — reseated  with  these  com- 
fortable, acoustically  correct  American 
Seating  Company  chairs  will  prove  to  be 
a  magnet  of  patron  drawing  power  .  .  . 
an  investment  you  must  eventually  make 
if  you  expect  your  daily  receipts  to  show 
a  steady,  healthy  increase.  The  facts  are 
available.  Just  use  the  coupon.  It  brings 
you  our  interesting  booklet,  "Acoustics 
and  its  Relation  to  Seating" — and  places 
our  Reseating  Engineering  Service  at  your 
free  disposal. 


Illustrating  Theatre  Chair 
So.  8136  with  843  Standard 
A  comfortable  chair  of  un- 
usually attractive  design  that 
is  meeting  with  the  enthusias- 
tic reception  of  theater  own- 
ers and  managers.  Specially 
built  for  maximum  sound 
absorption.  Only  one  of 
the  many  American  Seating 
Company  types  and  styles 
of  theatre  seating. 


'Acoustics' 


>i  SmJingGihwn' 


AMERICAN  SEATING  CO.,  14  East  Jackson  Blvd.   (M  v 

Chicago,  Illinois 
Please    send     me,    without    obligation,     your    Booklet, 
"Acoustics  and   its   Relation  to   Seating"    and   the  facts 
about  your  Reseating  Engineering  Service. 

Same 

-Address 

Theatre 


American  Seating  Company 


Makers  of  Fine  Seating  for  Churches,  Schools  and  Theatres 

General  Offices:  14  East  Jackson  Boulevard,  Chicago,  Illinois 

€-FULCOl> 


Branch  Offices 

in  All 
Principal  Cities 


1 


E.E  FULTON  COMPANY,  COAST*«COAST  DISTRIBUTORS 


Z 


Motion    Picture    News 


WORLDS     BEST    THEATRE   EQUIPMENT 


BLIZZARD 
FANS 


Built  For  Your  Needs 

One  of  our  Blizzard  Models  is  built  for  your 
requirements.  Jot  down  the  length,  width  and 
heighth  of  your  auditorium  and 
address  an  envelope  to  us.  You  will 
have  the  facts  that  mean  Cool  Com- 
fort. Write  us  NOW  for  descriptive 
literature. 


BLIZZARD  SALES  CO. 

OMAHA,  NEBR. 


=€ALLAGHE]R= 

Orchestra  Equipment  Company 

616  W.  Elm  St,  Chicago 

Orchestra  Equipment 


MUSIC  STANDS 

STAGE  AND  PIT 

RESONATORS 

ORGAN  LIFTS 

ORGAN  SEATS 

ORGAN  RACKS 

PIANO  RACKS 

LEADER  STANDS 

STAGE  PLATFORMS 

CHAIRS 

SPECIAL  EQUIPMENT 

AND 

FURNISHINGS 


ALL 
DESIGNS 

AND 

FINISHES 


"Make  Talkie 
Movie  Fans  " 

Meet  "The  Aristocrat," 
the  new  All-Quiet,  greater 
volume  air  producing 
Blizzard  Fan.  Made  espe- 
cially for  particular  Show- 
men and  their  talkie 
movies. 


AUDITEC 

The  Modern 

Decorative      Acoustical 
Corrective     Material 

Auditec  fulfills  so  completely  every  need  for  acoustical 
correction  making  your  auditorium  clear  toned  and  at 
the  same  time  being  capable  of  such  decoration  as  to 
leave  your  house  equally  or  more  beautiful  than  before. 
Acoustical  correction  has  a  direct  result  on  box  office 
profits  and  you  owe  it  to  your  own  desire  for  a  greater 
business  to  have  your  house  analyzed  for  acoustics. 
Auditec   is   low   in  cost,   high    in    results. 

Made  in  Six  Beautiful 
Colors  and  Special  Designs 

Get    in    touch    with    your    own    E.    E.    Fulton    Company 

office  and  have  them  supply  you  with  a  questionnaire. 
No  obligation  is  involved  as  this  engineering  service  has 
been  arranged  for  you  through  the  E.  E.  Fulton 
Company  firm.  You  will  be  surprised  at  this  new  and 
better    manner    of    acoustical    correction. 

NATIONAL  RUG  MILLS,  Inc. 

Milwaukee  -  -  Wisconsin 

AUDITEC 


Centering   Lens   Mount 

For  Simplex 

Permits    instantaneous    lateral    adjustment    of    lens    to    center 
sound  track  film  picture  on  screen. 

Can  be  attached  in  a  few  minutes  without  cutting,  drilling  or 
machining  mechanism.  Holds  lens  rigid  and  vibrationless. 

SIMPLE 

ACCURATE 
EFFICIENT 

INEXPENSIVE 

Price  each,  $25.00 


Centering  Lens  Holder 


CENTERING  MOUNT  for 
MOTIOGRAPH        Each  $35.00 

CENTERING  MOUNT  for 
POWERS  Each    50.00 

CENTERING  MOUNT  for 
FULCO  Each    50.00 

DUPLEX  APERTURE  ASSEM- 
BLY, SIMPLEX  TYPE  (in- 
cludes Part  E-16)  for  Sound- 
on-Film.  Each  $35.00 

DUPLEX  APERTURE  ASSEM- 
BLY FOR  POWERS  for  Sound- 
on-Film.  $12.50 


r 


^FULCOl> 


E.E  FULTON  COMPANY,  COAST  6>COAST  DISTRIBUTORS 


1 


Motion    Picture    News 


WOMDS     BEST    THEATRE   EOU  1  PM E  NT 


THE    ILEX    F:    2.    5 

Dual  Focus 

PROJECTION    LENS— 

Fills  the  complete  screen  when  running 
either  sound  on-hlm  or  standard  film  with 
sound-on-disc  by  ENLARGING  the  sound  on 
film  picture  to  that  of  the  standard  film 
size  picture. 


No  changing  Lenses.  A  shift  of  the 
lever  brings  picture  into  sharp  focus  in 
either  position. 

Lens  centering  device  furnished  with 
each  lens  to  center  picture  on  screen 
when  making  change-over  from  sound- 
on-disc   to  sound-on-fllm. 

Maximum  Sharpness  and  Brilliancy 
assured. 


Literature    at    your    dealer's 
or   sent   on   request. 

ILEX     OPTICAL     CO. 

ROCHESTER  -  NEW  YORK 

Established  1910 


YOUR   HOUSE 


APPEARANCE  IS  IMPOR- 
TANT—ESPECIALLY IN  THE 
THEATRE  —  NEW  CARPET 
IN  THE  MOST  IMPORTANT 
SPACES  IS  MOST  HELPFUL 
—  ATTRACTIVE  PATTERNS 
ARE     ALWAYS     AVAILABLE 

at 
SLATERS 


CHICAGO 


FULCO 
AUTOMATIC  ENCLOSED  REWIND 

Comprises    a    well    designed    cast    aluminum    frame    into 
which  are  built  all  the  accurately  built  elements  that  make 


this  the  easiest  and  quietest  running  rewind  on  the  market. 
Complies  with  the  strictest  regulations. 

If  you  show  talking  pictures,  you  of  course  want  your 
projection  room  free  from  noise  making  apparatus.  THE 
FULCO  IS  A  NOISELESS  REWIND. 


PROJECTION  WORRIES  CEASE 
WITH  THE  INSTALLATION  OF 

High  and 
Low 

Intensity 
Automatic 

Reflector 
Arc  Lamps 


Made  by  a  concern  ever- 
lastingly keeping  up  with 
the   pace   of   the   industry. 


Provide     the 
necessary     to 


extra     light 
the     proper 


projection  of  talking  pictures  and  pro-      Trastw°0rrt^lfJeypendent 


duce   no    foreign    noise   because   of   the 
continuous  arc  feed. 


Supply  Dealers 
Everywhere 


THE  STRONG  ELECTRIC  CORPORATION 

2501  Lagrange  St.,  TOLEDO,  OHIO 

Export    Office:    44    Whitehall   St.,    New    York    City,   N.    Y. 


r 


jfflggl. 


E.E  FULTON  COMPANY,  COASTS  COAST  DISTRIBUTORS 


z 


Motion    Picture    News 


Wo uld   Yo u — 

Risk  the  Quality  of  Your  Sound 

Reproduction  to  Save  25  cents  a  day? 


WnAAAAAAA 


AAA/WWW 


TODAY,  nearly  all  sound  reproduc- 
tion requires  the  use  of  a  small 
incandescent  lamp,  the  «exciter»,  which 
supplies  the  beam  of  light  For  the 
sound  track  of  the  film.  If  this  lamp 
fails  to  deliver  a  sufficiently  bright 
light,  it  is  necessary  to  increase  am- 
plification to  make  up  for  weakness 
in  the  original  impulse.    - 

Increased  amplification  means  increased 
ground  noise,  more  «blasting»,  a  defi- 
nite sacrifice  in  clarity  and  quality 
of  tone.        ------- 

Avoid   this   by  using  genuine   Edison 


An  8  volt,  4  ampere  type, 
Edison  MAZDA  Exciter  Lamp 

MAZDA  Exciter  Lamps,  scientifically 
designed  to  do  their  important  work. 
Enable  them  to  deliver  a  beam  of 
proper  brightness  by  burning  them  at 
full  amperage;  replace  them  as  soon 
as  the  bulbs  begin  to  show  a  trace  of 
blackening.  By  burning  lamps  at  less 
than  full  amperage,  or  by  using  them 
after  they  have  begun  to  blacken,  you 
increase  their  life  a  little;  you  may 
save,  perhaps,  25  cents  a  day.  But 
you  definitely  lose  a  part  of  the  quality 
of  your  sound.  The  saving  is  not  worth 
the  sacrifice.       ------ 


*MAZDA — the  mark  of  a  research  service. 


EDISON  MAZDA  LAMPS 


GEN  ERAL 


E  LE  CTRIC 


August  2,  19  3  0 


M  o  t  i  o  n  Picture  News 


51 


How  An  Independent   Successfully 
Bucks  Competish  By  Salesmanship 

Will  Horwitz,  Houston  Showman,  Sells  Service  on  a  Par  With  Chain  Opposition 
And  Makes  the  Qrade  by  Using  Shoivmanship — Kid  Activities  a  Big  Factor 

HOUSTON,  Tex.— Ability  of  the  in- 
dependent exhibitor  to  have  an  open 
mind,  profit  by  the  brains  and  ex- 
perience of  others,  sell  service  on  a  par  with 
his  big  chain  competitors,  and  learn  to  spend 
judiciously  but  without  pinching  pennies, 
spells  the  difference  in  his  success  or  failure. 

This  is  the  opinion  of  Will  Horwitz,  vet- 
eran theatre  man  of  Houston,  who  owns  and 
operates  one  of  the  outstanding  subsequent 
run  theatre  chains  in  Texas  and  the  South. 
Horwitz  is  one  of  the  best  known  theatre 
men  in  the  state,  with  a  record  of  more 
than  20  years  in  the  business  in  Houston, 
and  his  theatres  are  the  only  independently- 
owned  downtown  houses  to  get  into  the  high 
class  entertainment  group. 

A  consistent  policy  of  one  price  thai 
every  one  can  pay ;  consistent  quality  of 
product ;  keeping  apace  with  modern  de- 
velopment in  theatre  equipment  and  service, 
are  cited  by  Horwitz  as  factors  in  his  suc- 
cess. An  outstanding  factor,  not  mentioned 
by  Horwitz,  is  his  loyalty  to  Houston, 
his  civic-mindedness,  and  the  various  activi- 
ties of  boys  and  girls  of  the  city  which  he 
sponsors,  admittedly  because  of  the  pleasure 
it  gives  to  him. 


••     -      .'■     ;■:                ,           -  : 

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Building   good-will.      Scene   at    Christmas   party   given    to   the   poor   children   of 

Houston  by  the  Horwitz-Texan  Theatres  as  an  annual  custom.     Last  year's  event, 

shown  here,  was  held  in  the  Civic  Auditorium 


Advocates  One-Price  Policy 

The  Horwitz  chain  of  two  second  and  one 
third  run  theatres  is  unique  in  several  ways. 
All  of  the  theatres  are  fully  equipped  with 
Western  Electric  sound  devices,  and  two  of 
them  with  refrigeration  plants  of  the  mod- 
ern air  conditioning  type.  Each  of  these 
has  evolved  from  a  small  house  located  off 
the  city's  main  street,  remodeled  and  re- 
equipped  to  keep  pace  with  rapid  develop- 
ment in  film  presentation.  Yet  not  a  single 
change  in  price  scale  from  the  day  of  its 
opening. 

The  Iris  is  the  oldest  of  the  chain,  and 
the  second  in  size.  It  is  11  years  old,  and 
seats  1,400  patrons.  Prior  to  the  time  Hor- 
witz bought  the  house  it  was  a  tab  show 
of  such  unsavory  reputation  that  people 
would  sit  only  on  the  back  rows  after  its 
conversion  to  a  picture  theatre,  in  easy  ac- 
cess to  the  exit ! 

From  the  beginning  music  was  given  im- 
portant place  in  the  Iris.  A  competent  and 
popular  pianist  and  assistant  were  on  duty 
all  time,  and  at  times  a  small  orchestra  was 
maintained.  When  the  era  of  pipe  organs 
arrived,  not  one,  but  two  fine  instruments 
were  installed,  one  on  each  side  of  the  stage, 
and  the  piano  also  was  kept.  Rehearsals 
were  held  with  the  films,  and  the  musicians 
were  experts  at  "plavinsr  the  pictures." 
Sound  equipment  was  installed  as  soon  as  it 
became  popular,  the  theatre  remodeled  to  ac- 
commodate the  new  medium. 

The  Iris.  Houston  theatre  men  believe, 
eniovs  the  distinction  of  heinf  the  onlv  spc- 
ond  run  theatre  in  the  United  States  to  offer 
a  modern  air  conditioning  and  refrigera- 
tion cooling  svstem,  modern  equipment  for 
sound  and  talking  pictures,,  running  the 
cream  of  picture  production,  and  at  popular 
prices  of  5  and  15  cents. 

The  Texan,  largest  of  the  chain  and   a 


second  run  house,  seats  1,800  people,  and 
has  a  permanent  price  scale  of  5  and  15 
cents  during  the  day  and  5  and  25  cents 
after  6  P.  M.  The  acoustics  are  unusually 
good,  and  the  adjustment  perfect.  This 
house  gets  the  pick  of  all  films  on  the  mar- 
ket as  the  largest  of  the  Horwitz  chain. 
It  is  five  years  old. 

Selling  Service 

The  Ritz  was  opened  four  years  ago  with 
a  permanent  price  scale  of  5  and  15  cents. 
It  is  a  third  run  house,  and  seats  1,200  pat- 
rons. The  program  is  changed  three  times 
weekly.  It  is  also  equipped  with  Western 
Electric  sound  system. 

"Most  owners  of  a  little  house  like  the 
Ritz  would  consider  it  a  'shotgun'  theatre, 
and  run  it  as  such.  "I  do  not,"  Horwitz 
says.  "We  sell  service  in  each  of  theatres. 
We  find  what  the  customers  want,  and  give 
it  to  them.  A  trained  corps  of  ushers  and 
ticket  sellers  see  to  it  that  the  patrons  are 
made  comfortable,  are  treated  as  welcomed 
guests,  and  are  entertained."  As  a  conse- 
quence, the  Ritz,  also,  is  consistently  profit- 
able. 

Horwitz  strikes  the  heart  of  the  troubles 
of  the  independent  exhibitor  in  Texas  in 
the  statement  that  "most  of  them  are  where 
they  are  because  thev  will  not  support  their 
state  and  national  organizations. 

"They  will  not  pay  their  dues,  and  in  a 
pinch  they  betray  their  fellow  members  for 
personal  profit.  They  refuse  to  work  for 
the  eood  of  all. 

"The  Texas  organization,  Allied  Motion 
Picture  Theatre  Owners,  has  some  fine  men 
as  oreanizers  and  ofncia1s.'but  the  member- 
ship will  not  support  them.  I  am  talking 
about  myself  now  as  well  as  anvbody  else, 
for  I  am  no  loneer  a  member.  That  is  be- 
cause I  cannot  afford  to  be  one  unless  others 
will  cooperate.' 

Horwitz  books  "every  picture  made,"  from 
every  film  exchange  maintained,  and  selects 
the  best  for  his  theatres.    The  Texan  and 


!ri-.  with  three  weekly  changes  of  program, 
each  use  156  films  a  year.  The  Ritz  uses 
208.  In  the  interests  of  his  customers  and 
good  entertainment,  he  does  not  hesistate 
to  take  a  loss  by  shelving  a  poor  picture. 

Another  unique  feature  of  this  chain  is  an 
expert  sound  engineer,  hired  for  full  time 
to  watch,  maintain,  and  adjust  the  equip- 
ment. This  engineer,  long  with  Western 
Electric,  screens  every  picture  and  sets  the 
fades  for  the  operators.  No  other  theatre 
or  chain  of  theatres  of  any  size  in  Houston 
have  an  all-time  sound  engineer  on  their 
payroll. 

That  Horwitz  is  on  his  toes  constantly  in 
matters  of  legitimate  publicity  is  proved  by 
the  outstanding  publicity  stunt  of  Houston's 
theatre  history,  conceived  and  accomplished 
by  him  during  the  1928  session  of  the  na- 
tional Democratic  convention  here.  News- 
papers and  trade  journals  alike  gave  reams 
of  space  to  his  stunt  of  bringing  from  Texas 
prairies  48  donkeys,  blanketing  each  with  the 
name  and  number  of  electoral  votes  per 
state,  and  with  Boy  Scouts  as  riders,  parad- 
ing them  constantly  in  the  streets  and 
around  the  convention  hall.  Of  course,  the 
blankets  also  carried  the  names  of  Horwitz' 
theatres. 

Play  to  Children 

City  activities  which  are  hobbies  of  Hor- 
witz, and  are  carried  out  because  of  his  love 
for  children  and  not  primarily  for  publicity, 
are  the  Boy  and  Girl  Builders,  who  meet  at 
his  theatres  on  Saturday  mornings  for  regu- 
lar programs,  and  are  weeklv  guests  at  the 
Texan ;  cups  and  trophies  offered  by  Hor- 
witz personally  for  competitive  events  among 
high  school  pupils;  and  Iv's  bier  Christmas 
Eve  party  for  the  children  of  Houston, 
which  has  become  a  city  "institution." 

Last  Christmas  more  than  6,000  children 
of  Houston  under  12  years  of  age  attended 
the  seventh  annual  Will  Horwitz  Christmas 
party  at  the  city  auditorium.  And  it  cost 
the  genial  Horwitz  exactlv  $5.000 !  This  is 
{Continued  on  page  76) 


52 


Motion  Picture  News 


August  2,  19  3  0 


August  Rich  With  Opportunities  To 
Stage    Special    Shows    for    Children 

Pictures  Available  To  Tie  In  With  Anniversaries  of  Leading  Figures  In 
History,  Exploration  and  Adventure — Here's  the  Dope 


LOS  ANGELES— Ryllis  Hemington, 
director  of  the  public  relations  de- 
^  partment  of  Fox  West  Coast  The- 
atres, thinks  she  has  helped  solve  the 
problem  of  how  to  supply  children  with 
entertainment  at  Saturday  matinees  dur- 
ing August. 

In  an  analysis,  prepared  for  the  use  of 
the  circuit's  managers,  Miss  Hemington 
clearly  demonstrates  the  point  that,  where 
the  showman  is  on  his  toes,  there  is  no 
dearth  of  material.  Her  suggestions  for 
August  tell   their  own  story: 

Saturday,  August  9 
Francis  Scott  Key,  Aug.  9,  1870. 

(a)  Librarian  or  history  teacher  to  give  story 
of  the  writing  of  "The  Star  Spangled 
Banner." 

(b)  Salute  to  the  flag  and  pledge  of  allegi- 
ance led  by  member  of  the  D.  A.  R., 
Boy  Scouts,  or  Camp  Fire  Girls. 

(c)  Song  thrown  on  screen,  singing  led  by 
local   music   teacher. 

(d)  American  Legion  officer  to  illustrate 
code  of  the  flag. 

(e)  Guests  of  honor:  Officers  of  D.  A.  R. ; 
Boy  Scouts ;  American  Legion. 

Ptcturfs  • 

1.  "Janice  Meredith"   (M-G-M  7  rls.  silent) 

2.  "Star  Spangled  Banner"  (Pathe  1  rl.) 
Herbert  Clark  Hoover,  Aug.  10,  1874. 

President  of  the  United  States  of  America, 
Mining    engineer    and    administrator. 

(a)  Librarian  to  tell  of  boyhood  of  Presi- 
dent Hoover,  his  plan  for  food  conser- 
vation during  the  World  War  and  his 
part  in  building  international  good  will, 
touching  lightly  on  his  duties  as  presi- 
dent  of   the   United   States. 

(b)  Attendance  prize:  small  copy  of  Presi- 
dent Hoover. 

(c)  Army  officer  or  world  traveler  to  give 
significance  of  the  American  flag  in  for- 
eign countries. 

(d)  Guests  of  Honor:   Mining  engineers. 

(e)  Lead  the  children  in  singing  of  "Ameri- 
ca" ;  followed  by  the  Stanford  Alma 
Mater,  "Hail,  Stanford,  Hail"  (Herbert 
Hoover,  graduate  of  Stanford  Univer- 
sity). 

Pictures  : 

1.  "America"—  (U.A.   10  rls.) 

2.  "We  Americans" — (Univ.  8  rls.) 
Shorts  : 

1.  "Boyhood  Days"— (Para.  1  rl.) 

(Newsboy    harmonica    ensemble) 

2.  "Two  Americans"  (Walter  Huston,  Para. 

2  rls.) 
The  Clermont,  Fulton's   First   Steamship, 
Made  a  Trip,  Aug.  11,  1807. 
This  event  marked   the  beginning  of  steam 
navigation. 

(a)  Exploitation — large  replica  of  the  Cler- 
mont" on  display  in  children's  depart- 
ment of  library  or  theatre  foyer,  for  a 
week. 

(b)  Doorman  in  sailor  costume. 

(c)  Souvenirs — small  replicas  of  the  "Cler- 
mont." 

(d)  Ushers  and  children  in  sailor  costumes. 

(e)  Honor  guests — old  sea  captain  or  of- 
ficers of  naval  recruiting  station. 

(f)  Prologue — sailor  from  recruiting  station 
to   give   demonstration   of   wig-wagging. 

(g)  Display  of  naval  flags— United  States 
and    foreign. 

(h)  Cooperate  with  library  for  display  of 
pictures    illustrating    progress    of    ship- 


building, beginning  with  Fulton's  steam- 
boat to  present-day  floating  palaces. 
Pictures : 

1.  "Steamboat  Bill,  Jr.,"  comedy  with  Bus- 

ter Keaton— (U.A.  silent  7  rls.) 

2.  "Little    Old    New    York"— (M-G-M    11 

rls.) 

3.  "U.    S.    Smith"— Little    Mickey   Bennett, 

Gotham  Prod.  All  Star,  silent  7  rls.) 

4.  "We're  in  the  Navy  Now" — (Beery-Hat- 

ton,   Para.,  silent) 

5.  Shore  Leave" — (Navy  comedy  with  Rich- 

ard Barthelmess,  F.N.  7  rls.  silent) 

6.  "Blue  Eagle" — (Fox,  6  rls.  silent) 

7.  "Buttons" — Jackie     Coogan,     M-G-M.     6 

rls.  silent) 

8.  "Old  Ironsides" — Para.  8  rls.  silent) 
Shorts  : 

1.  "Thrills  of  the  Sea" — (Educational  1  rl.) 

2.  "Call    of   the    Sea"— (Colorart.    Educ.    2 

rls.) 

3.  "Codfish    Balls" — (Educational    1    rl.) 

4.  "Ship  Ahoy"— (Fable.  Pathe  1  rl.) 

5.  Saltwater     Ballads" — (Musical     novelty. 

Para.  1  rl.) 

Saturday,  August  16 

First  American   Railroad   Joined   Schenec- 
tady and  Albany,  N.  Y.,  Aug.  12,  1830. 

(a)  Chamber  of  Commerce  representative  or 
railroad"  agent  to  tell  of  development  of 
the  American  railroad — mileage,  types  of 
engines  and  cars  used.  Compare  mileage 
with  that  of  foreign  countries — steam — 
oil — electric  motivation. 

(b)  Cooperate  with  (guests  of  honor)  Broth- 
erhood of  Locomotive  Firemen  and  En- 
ginemen. 

(c)  Attendance  prize:  toy  engine  or  car. 

(d)  Librarian,  transportation  company  or 
Chamber  of  Commerce  to  loan  display 
of  pictures  for  foyer  illustrating  prog- 
ress in  types  of  engines  and  cars. 

Pictures : 

1.  "Lightning   Express"    (Univ.   serial) 

2.  "Iron  Horse"   (Fox  10  rls.) 

3.  "White  Desert"   (M-G-M  8  rls.) 

4.  "Tell  It  to  Sweeney"   (Conklin-Bancroft 

— Para.  6  rls.  silent) 

5.  "The   Night  Flyer"    (Wm.   Boyd— Pathe 

7  rls.) 

6.  "Black    Diamond    Express"     (Warner    6 

rls.) 

7.  "The  Runaway   Express"    (Jack  Dough- 

erty—Univ.  6  rls.  silent) 

8.  "Thunder"   (M-G-M  8  rls.  synchronized) 

9.  "Oh,  Yeah"   (Pathe  7  rls.  synchronized) 
S  horts  : 

1.  "Permanent  Wave  Railroad"  (Education- 

al 1  rl.) 

2.  "Runaway  Train"   (Educ  1  rl.) 

3.  "The  Broadway  Limited"    (Visuagraphic 

1    rl.    synchronized) 

4.  "The    Traveler"    (New    York    subway — 

RKO) 

5.  "Swinging  Brakeman"    (Columbia   1  rl.) 
Sir  Walter  Scott,  Aug.  5,  1771. 

Famous   Scottish  novelist. 

(a)  Guests  of  honor:  representatives  from 
Bobby  Burns  Society. 

(b)  Local  dancing  school  to  present  Scotch 
dances  in  costume — sailor's  hornpipe, 
sword  dance,  and  others. 

(c)  Bagpipe  players  in  costume  at  entrance 
of  theatre,  also  piper  to  lead  children  in 
singing  of  Scotch  songs. 

(d)  American  and  Scotch  flags  displayed. 

(e)  Doorman  and  ushers  in  Scotch  costumes. 

(f)  History  teacher  or  librarian  to  give, 
briefly,    interesting    facts    of    childhood 


and  later  accomplishments  of  Sir  Walter 
Scott. 
(g)   Children  coming  in  costume  as  guests  of 
theatre. 
Pictures  : 

"Wee  Scotch  Piper"  (Pathe  1  rl.) 
"Songs  of  Scotland"  (Pathe  1  rl.) 
"A  Wee  Bit  of  Scotch"  (Para.  1  rl.) 
Ernest  Thompson  Seton,  Aug.  13,  1860. 
Nature   writer   and   illustrator.    Prominently 
identified  with  the  organization  of  the  Boy 
Scouts  of  America. 

(a)  Guests  of  honor: 

1.  Boy  Scout  Executives. 

2.  Representatives  from  the  Department 
of  Nature  Study,  Birds,  Flowers  and 
Wild  Life  of  the  Federated  Women's 
Clubs. 

(b)  Eagle  Scouts  (Senior)  to  tell  of  the 
work  of  Ernest  T.  Seton  in  organizing 
and  assisting  Scout  activities. 

(e)  Librarian  to  suggest  list  of  books  of 
nature  stories. 

(d)  Chairman  of  Nature  Study  Department 
of  Federated  Women's  Clubs  to  tell  how 
children  can  make  friends  with  wild  life. 

(e)  Representative  from  museum  to  tell 
stories  of  life  of  birds  and  animals. 

(f)  Attendance  prize:  copy  of  one  of  Ernest 
Thompson    Seton's   books. 

Pictures : 

1.  "Around  the  World  with  Mr.  and  Mrs. 

Johnston"    (Boy  Scouts.  9  rl.  sound) 

2.  "With  Byrd  at  the  South  Pole"    (Para. 

8  rls.) 
Shorts: 

1.  "Molders  of  Manhood"  (Pathe  1  rl.) 

2.  "Breath  of  Life"   (plants  and  fish — Para. 

1  rl.) 

3.  Sportlight    "Hook,    Line    and     Melody'' 

(Pathe    1    rl.) 

4.  "Mother   Bird"    (Curiosity — Educ.    1   rl.) 
Panama  Canal  Opened  to  Commerce  of  the 

World,  Aug.  15,  1914. 

(a)  Guests  of  honor: 

1.  Visiting  guest  from  any  Central 
American  country. 

2.  Officers  of  the  Society  of  Civil  En- 
gineers. 

(b)  Member  of  Society  of  Civil  Engineers 
to  tell  of  attempts  and  final  success  of 
the  building  of  the  Panama  Canal; 
Major  Goethal's  part  in  completion  of 
Canal;  time,  loss  of  life,  cost,  over- 
coming fever  and  other  hardships. 

(c)  Representative  of  Chamber  of  Com- 
merce or  transportation  company  to  tell 
of  the  value  of  this  waterway  to  com- 
merce. 

(d)  Cooperate  with  Chamber  of  Commerce 
for  display  of  products  of  Canal  Zone. 

(e)  Transportation  company  to  furnish  map 
of  Canal  Zone  for  illustrated  talk. 

(f)  Display  of  stars  and  stripes  and  flags  of 
Central    America. 

Pictures : 

1.  "Hands    Across    the    Border"    (RKO    6 

rls.) 

2.  "Canyon  of  Adventure"    (Ken   Maynard. 

F.N.  6  rls.) 

3.  "Somewhere  in  Sonora"    (Ken  Maynard. 

F.N.  6  rls.) 

4.  "Desert  of  the  Lost"    (Mexico — Pathe  5 

rls.) 

5.  "California    Straight    Ahead"    (Reginald 

Denny.  Univ.  8  rls.) 
Short: 
1.     "Trailing  the  Western  Sun"  (Technicolor 
—Castle,  1   rl.) 

{Continued  on  page  75) 


August  2,  19  3  0 


Motion  Picture  N  exv  s 


53 


Finds    Boosting    Kid    Patronage    Is 
Good  Way  To  Bring  In  Adults,  Too 

Qrowti'Ups'  Attendance  Stimulated  by   Concentrating  on  Kiddies — Many  Methods  of 
Improving  Business  Discovered  by  Publix  in  Illinois 

By  MADALINE  WOODS 

Division  Director  of  Advertising,  Publix  Indiana  Circuit 


CHICAGO — We  must  give  some  thought 
and  effort  to  interesting  the  children  in 
the  theatres  especially  right  now  when 
school  activities  followed  by  the  summer  vaca- 
tion period  directs  'joe  children's  attention  to 
any  number  of  diversions  other  than  motion 
pictures. 

We  must  bear  in  mind  the  thought  that  in 
keeping  the  children  interested  in  our  programs 
and  in  theatre  activities,  we  are  building  up 
good  word-of-mouth  advertising,  likewise  we 
are  directly  or  indirectly  stimulating  adult  at- 
tendance. 

There  are  not  a  large  number  of  talking  pic- 
tures which  appeal  greatly  to  children,  and  that 
is  another  reason  why  we  must  exert  more  ef- 
fort than  usual  to  get  the  children  to  attend 
the  theatres  especially  when  we  have  attrac- 
tions they  will  like,  and  likewise  when  we  have 
attractions  which  while  not  unsuited  to  children, 
at  the  same  time  do  not  appeal  strongly  to  them. 

Children  will  be  interested,  of  course,  in 
"Young  Eaerles,"  "Honey,"  "Spring  Is  Here," 
"Light  of  Western  Stars,"  "The  Texan,"  "True 
to  the  Navy,"  "Return  of  Fu  Manchu,"  etc., 
etc.  They  will  not  be  interested  in  "Sarah  and 
Son,"  "Anna  Christie,"  "Lummox,"  "Rogue 
Song,"  and  a  number  of  other  attractions  which 
are  decidedly  adult. 

Watch  Your  Attractions 

Therefore,  in  planning  your  children's  ac- 
tivities you  will  have  to  look  to  your  programs 
first  of  all.  Where  we  have  more  than  one 
theatre  in  the  town,  work  out  theatre  activities 
in  the  various  houses  so  that  you  will  make 
sure  your  special  children's  matinees  or  special 
stunts  which  appeal  to  children  are  set  in  with 
an  appropriate  picture — either  one  which  the 
children  will  like,  or  at  least  one  which  will  be 
understood  and  appreciated  by  them.  It  is 
needless  to  point  out  that  we  could  not  possibly 
arrange  any  sort  of  stunt  for  the  children  with 
an  attraction  such  as  "Anna  Christie,"  or 
"Ladies  of  Leisure." 

In  looking  over  the  list  of  coming  pictures, 
however,  it  seems  to  me  the  greater  majority 
of  them  will  have  some  children's  appeal,  but 
just  when  and  how  you  work  out  your  chil- 
dren's stunts  I  leave  entirely  to  your  discre- 
tion and  that  of  your  district  manager. 

Children's  Angle  on  the  Sport  Shotv 

You  will  note  that  many  of  these  tie-up  ad- 
mirably with  your  adult  activities  such  as  the 
children's  angle  of  your  sport  show,  etc. 

In  the  other  section  of  this  manual,  we  men- 
tioned giving  away  autographed  baseballs  as 
a  feature  of  your  lobby  sport  show.  This  will 
appeal  strongly  to  children. 

You  can  probably  promote  some  baseballs 
locally.  Get  some  local  "celebrity"  of  the  base- 
ball diamond  to  appear  in  your  theatre  and 
autograph  baseballs.  He  could  scarcely  refuse 
you  since  the  great  Babe  Ruth  very  frequently 
does  this  sort  of  thing. 

These  autographed  baseballs  can  be  given  to 
the  children  on  some  special  matinee,  either  on 
a  Saturday  or  after  school. 

If  you  like,  vou  can  have  the  baseballs  in 
connection  with  an  "Oh  Henry !  Matinee."  We 
nave  tried  this  in  some  of  the  towns,  and  it  has 


been  quite  successful.    The   stunt  is  this : 

You  purchase  500  (or  more  as  your  needs 
demand)  Oh  Henry!  Bars  and  the  Oh  Henry! 
Company  will  send  you  five  baseballs ;  besides, 
you  are  loaned  a  trailer  and  several  one-sheets 
for  use  in  the  lobby.  If  you  like,  you  can  have, 
instead  of  rive  baseballs,  two  or  three  baseballs, 
and  two  or  three  children's  aluminum  cooking 
sets  put  up  in  little  doll  houses — to  appeal  to 
little  girls. 

With  a  stunt  of  this  kind,  every  child  gets  a 
bar  of  candy  and  the  lucky  ones  get  baseballs 
or  cooking  sets. 

I  am  lining  up  some  gum  to  give  away,  so  in- 
stead of  buying  Oh  Henry !  bars,  you  might 
possibly  work  this  with  the  gum.  Every  child 
will  get  some  gum  as  they  leave  the  theatre 
and  lucky  ones  will  get  baseballs  which  you  can 
easily  promote  or  which  I  can  get  for  you  rea- 
sonably. 

If  you  should  happen  to  be  playing  "They 
Learned  About  Women,"  this  baseball  tie-up 
would  be  most  appropriate  as  the  picture  is  a 
baseball  romance  which  will  appeal  to  children 
as  well  as  to  adults. 

Children  are  bound  to  be  interested  in  base- 
ball right  now,  so  if  we  can  make  them  think 
of  baseball  in  terms  of  "theatre,"  it  should  help. 

Perhaps,  you  can  promote  some  bats,  gloves, 
etc.,  to  give  away  as  other  prizes. 

If  there  are  any  youngsters  around  town  who 
have  a  regular  ball  club,  it  might  be  a  good 
idea  to  invite  them  to  the  theatre  on  the  day 
that  you  have  your  baseball  matinee. 

Some  Suggestions 

As  a  further  connection  with  your  lobby 
sport  show,  I  suggest  that  you  get  among  your 
prizes  which  you  will  promote,  some  children's 
golf  sets,  tennis  balls — perhaps,  a  teeter-totter — 
roller  skates,  etc.  Children's  tents  can  be  set 
up  in  the  lobby  along  with  the  display  of  the 
toys  and  other  prizes  and  those  can  be  given 
away  from  time  to  time  during  the  month  of 
May. 

I  would  not  advise  your  giving  away  the 
children's  gifts  on  the  night  of  the  adult  prizes 
as  this  will  only  mean  the  children  will  be  there 
occupying  seats  which  would  otherwise  be  sold 
at  adult  prices. 


Two-Way  Method 

THE  author  of  this  manual  of 
kiddie  patronage  has  come  to 
the  conclusion  that  by  keeping-  chil- 
dren interested  in  theatre  activities, 
adult  attendance  is  being  stimulated. 
Here  you  have  an  interesting  slant 
on  one  of  the  most  serious  problems 
facing  the  live  showman  today. 
How  Miss  Woods  has  worked  it 
out  is  explained  in  the  accompany- 
ing article,  written  for  the  managers 
of  the  chain  she  represents,  but, 
nevertheless,  adaptable  to  theatre 
operation  everywhere. 


To  get  away  from  this,  it  would  be  a  good 
idea  to  give  away  the  children's  prizes,  let  us 
say  at  the  after-school  matinee  on  the  opening 
of  a  picture  when  you  are  going  to  give  away 
the  adult  prizes  some  night  during  the  run  of 
the  pictures.  In  this  way,  the  children  would 
see  the  show  and  would  not  come  back  again 
at  night  when  the  adult  raffles  are  taking  place. 

This  can  be  handled,  of  course,  by  giving 
away  children's  prizes  at  some  other  theatre 
where  we  have  more  than  one  house  or  all  the 
sporting  goods  for  both  children  and  adults 
can  be  shown  at  one  theatre  with  the  children's 
drawing  taking  place  at  another  house.  A  card 
on  the  display  would  indicate  at  what  house, 
what  time,  etc.,  the  drawings  would  take  place. 

I  am  going  to  make  an  effort  to  get  some 
roller  skates  to  give  away.  Right  here,  let  me 
state  that  I  would  try  to  get  more  prizes  for 
distribution,  but  that  most  of  my  efforts  meet 
with  a  response  from  the  manufacturer  to  the 
effect  that  it  should  be  taken  up  with  each  local 
dealer.  My  thought  has  always  been  to  pro- 
mote as  much  merchandise  as  possible  and  thus 
lessen  the  work  of  the  managers,  but  in  most 
instances,  as  I  have  said,  I  am  referred  in  turn 
to  the  local  dealer. 

In  addition,  you  can  further  tie-up  with  your 
sporj;  show  by  modeling  children's  apparel,  and 
by  this,  I  mean  not  only  apparel  for  very  small 
children,  but  for  school  children,  up  to  15  or 
16  years  of  age.  This  will  interest  both  chil- 
dren and  adults  and  might  be  staged  some  Sat- 
urday afternoon  during  May.  The  following 
week  you  would  have  the  adult  sport  style 
show.  You  can  get  children  as  models  with- 
out any  cost  as  any  dancing  school  would  be 
glad  to  provide  them  for  the  advertising  in- 
volved and  most  patrons  would  be  pleased  to 
have  their  children  in  the  parade.  No  doubt, 
some  of  the  stores  who  have  given  clothes  to 
model  would  give  the  youngsters  a  play  suit  or 
some  hose  or  something  of  that  kind  as  a  gift. 

Sewing  and  Manual  Training 
Exhibit 

As  a  further  means  of  keeping  the  school 
children  interested,  we  want  to  arrange  for 
your  "B"  house,  a  lobby  display  of  articles 
which  have  been  made  by  school  children. 

For  instance,  there  could  be  a  lobby  display 
of  articles  from  the  manual  training  depart- 
ment. You  could  give  ribbons  as  prizes  just 
as  is  done  at  fairs — a  white  ribbon  for  the  first 
prize,  etc. 

I  believe  it  would  not  be  necessary  to  give 
any  other  prizes,  but,  of  course,  if  you  like, 
we  might  give  a  medal  or  something  of  that 
sort. 

The  girls  might  display  the  articles  which 
they  made  in  the  sewing  classes  and  this  would 
be  especially  good  in  the  latter  part  of  May 
when  they  could  exhibit  their  graduation  dresses 
as  in  most  of  the  schools,  sewing  classes  make 
their  frocks. 

The  girls  could  model  these  dresses  and  a 
prize  could  be  offered — a  ribbon  or  cup  or 
medal  for  the  dress  most  neatly  made. 

This  might  not  mean  a  whole  lot  of  money 
at  the  box-office  but  at  least  it  would  get  you 
some  good  publicity  and  would  attract  some 
(Continued  on  page  72) 


54 


Motion    Picture    News 


August  2,  19  30 


Before  You  Compare 

Mere  Bids  on  Air  Conditioning 

.  .  .  Consider  These  Points 


Responsibility 


▼    T    T 


When  you  purchase  an  air  conditioning  system  to  whom  will  you  look  for  its 
satisfactory  installation  and  operation? 

If  you  purchase  separate  pieces  of  equipment,  you  also  will  split  the  responsi- 
bility. The  sale  of  a  Carrier  System  for  Air  Conditioning  is  not  a  sale  of  equip- 
ment, but  is  a  guarantee  of  results  ...  a  binding  clause  in  every  Carrier  order. 


Result 


esuits  t  ▼   t 

Will  results  be  guaranteed?  Will  you  be  assured  ease  of  operation  and  main- 
tenance, combined  with  economy? 

Each  Carrier  System  is  designed  and  installed  to  provide  exactly  the  conditions' 
desired  in  any  theatre.  Installation,  operation  and  maintenance  costs  are  as  low  as 
consistent  in  a  system  providing  complete  air  conditioning. 

Service  t   t   t 

How  long  will  a  specially  trained  service  department  of  a  permanent,  financially 
responsible  organization  be  available  after  the  installation  of  your  equipment? 


^ 


August  2,  1930 


Motion  Picture   News 


55 


The  Carrier  organization  .  .  .  a  recognized  organization  of  more  than  twenty- 
five  years'  standing  .  .  .  backs  every  installation  with  a  guarantee  to  render  the 
utmost  in  service  as  long  as  the  theatre  stands. 


Air  Distribution 


T     T     ▼ 


Will  the  conditioned  air  be  distributed  uniformly  throughout  the  entire  house, 
for  the  complete  comfort  of  every  patron? 

The  Carrier  System  assures  positive  and  uniform  air  distribution  ...  so  that 
the  top  seat  in  the  balcony  is  as  comfortable  as  the  choicest  seat  in  the  orchestra.  It 
is  designed  to  cleanse,  purify  and  deliver  into  the  theatre  any  desired  amount  of 
outdoor  air  at  all  seasons  .  .  .  providing  good  ventilation  always,  consistent  with 
practical  economy  of  operation. 

Temperature  and  Humidity  Control  ▼  ▼  t 

Will  you  be  able  to  control  temperature  and  humidity  .  .  .  especially  humidity 
.  .  .  within  a  reasonably  limited  variation  from  the  ideal  conditions  desired? 

The  Carrier  System  is  the  only  system  which  will  give  you  positive  and  auto- 
matic control  of  the  conditions  which  create  maximum  comfort  .  .  .  that  is,  tem- 
perature, humidity  and  air  movement  .  .  .  which  affords  the  flexibility  necessary 
to  create  these  comfort  conditions  regardless  of  the  size  of  the  audience,  the  season 
or  the  outdoor  weather. 


Refrigeration 


T     T     ▼ 


Will  the  air  conditioning  system  include  refrigeration  .  .  .  without  which  it  is 
impossible  properly  to  cool  and  dehumidify  the  air  during  the  greater  portion  of 
the  year?  Will  the  refrigeration  machine  be  simple  and  compact  .  .  .  will  it  use  a 
safe  refrigerant?   .  .  .  will  it  be  absolutely  dependable  under  all  operating  conditions? 

Carrier  Centrifugal  Refrigeration  is  a  component  part  of  every  Carrier  System 
for  Air  Conditioning.  Operation  is  simple,  nearly  fool-proof  and  almost  entirely 
automatic.  The  refrigerant  is  a  harmless  liquid.  Carrier  Centrifugal  Refrigeration 
machines  are  the  most  efficient  and  dependable  machines  available  for  theatre  cooling. 


Silence  t   t   t 

Will  the  air  conditioning  system  permit  presentation  of  sound  pictures  without 
amplification  to  the  extent  of  distortion  and  bad  reproduction? 

The  Carrier  System  is  guaranteed  not  to  produce  sounds  disturbing  to  repro- 
duction ...  or  to  recording  in  the  sound  studios.  It  is  the  only  system  guaranteed 
on  a  scientific  db.  basis  as  to  sound  level. 

Efficiency  and  Maintenance  t   t  t 

What  weight  are  you  placing  on  yearly  operating  efficiency  and  maintenance? 
How  much  will  refrigerant,  oil,  power,  water,  cleaning  and  repairing  cost? 

The  inherent  characteristics  of  the  whole  Carrier  System  .  .  .  and  particularly 
the  Carrier  Centrifugal  Refrigeration  Machine  .  .  .  provide  the  lowest  overall  oper- 
ating costs  and  the  highest  efficiency  ever  attained  in  complete  air  conditioning. 

The  Carrier  System  is  not  expensive  ...  it  is  within  the  reach  of  any  progres- 
sive theatre,  regardless  of  size.  The  cost  of  owning  a  Carrier  System  is  the  very 
lowest  for  the  service  rendered. 


Theatre  owners,  architects  end 
engineers  are  invited  to  investi- 
gate the  results  accomplished  by 
the  Carrier  System  for  Air  Con- 
ditioning ...  to  compare  these 
items  which  represent  the  dif- 
ferences between  complete  air 
conditioning  and  systems  which 
only  approximate  complete  re- 
sults. Our  engineers  will  con- 
sult with  you  at  your  con- 
venience. 


farrier 

AIR  CONDITIONING 

DRYING 
REFRIGERATION 


Carrier  Fnqineering  Corporation 


NEWARK,  NEW  JERSEY 


OFFICES:    NEW    YORK.    PHILADELPHIA.    BOSTON.    CHICAGO.    CLEVELAND.    WASHINGTON. 
DETROIT.    DALLAS.    LOS    ANGELES 

EXPORT    DIVISION:    505    FIFTH    AVENUE.    NEW    YORK 


CARRIER    ENGINEERING    COMPANY.    LTD. 

LONDON,     PARIS.     BOMBAY,     CALCUTTA,     JOHANNESBURG 


CARRIER  LUFTTECHNISCHE  GESELLSCHAFT 

STUTTGART.     BERLIN 


Manufactured  Weather    makes  "  Every    day    a    good    day 


// 


56 


Motion  Picture  News 


August  2,  1930 


Luminous  Tubes  for  Interior  Light 
Called   Successful   in   New  Zealand 

Theatre  Produces  Unusual  Effects  and  Claims  Saving  on  Cost  and  Cut  of  Qlare  and 
Heat  Through  Neon  Tubes — Also  Used  on  Exterior 


'* 


NOTHER  milestone  in  the  record  of 
advancing  civilization  may  now  be 
dedicated  to  the  theatre,  and  in  par- 
ticular to  the  Civic  theatre,  Auckland,  New 
Zealand. 

While  scientists  and  engineers  have  been 
discussing  the  possibilities  of  interior  illu- 
mination by  the  gaseous  luminous  tube  sys- 
tem, Thomas  A.  O'Brien,  head  of  a  large 
chain  of  theatres  in  New  Zealand.^  has  had 
the  initiative  and  the  courage  to  pioneer  in 
the  lighting  of  his  magnificent  new  building 
which  cost  more  than  $2,000,000  to  com- 
plete. As  Mr.  O'Brien  said,  "I  will  be  sur- 
prised indeed  if  any  other  kind  of  light  is 
ever  used  for  this  class  of  work  if  its  won- 
derful advantages  are  brought  before  those 
responsible." 

The  play  is  possibly  the  greatest  single 
influence  in  changing  living  conditions,  in- 
troducing new  styles,  new  customs  and  even 
anticipating  new  inventions.  Similarly,  the 
theatre  had  led  in  the  matter  of  publicity, 
advertising  and  electric  displays.  Theatres 
were  among  the  first  to  see  the  advantage  of 
luminous  tubes,  commonly  called  "neon 
tubes,"  for  attraction  lighting. 

Reducing  Glare  and  Heat 

The  interior  illumination  of  theatres  has 
always  been  somewhat  of  a  problem,  the 
main  objection  to  the  incandescent  lamp  hav- 
ing been  the  glare  and  the  amount  of  heat 
developed.  By  indirect  and  concealed  light- 
ing the  glare  was  somewhat  overcome,  but 
still  there  was  the  uneven,  spotty  lighting. 
Theatres  have  been  constantly  on  the  look- 
out for  new  developments  and  their  experi- 
ence with  tube  lighting  for  outdoor  displays 
suggested  that  the  advantages  of  this  system 
might  be  secured  for  interiors. 

New  Zealand  is  a  young  country,  and  the 
neon  industry  is  newer  there  by  several 
years  than  it  is  in  the  United  States  and 
Europe.  They  lacked  past  experiences  which 
sometimes  magnify  the  difficulties  in  the  way 
of  new  developments.  New  Zealand's  out- 
look is  not  dimmed  by  ruts  of  habit.  Gase- 
ous tube  interior  illumination  offered  certain 
advantages,  so  they  put  it  to  test. 

There  have  been  several  instances  of 
rooms  illuminated  by  gaseous  tubes  in  a 
more  or  less  limited  way,  but  now  a  large 
building  completely  illuminated  by  this  sys- 
tem is  an  actuality.  As  one  described  it. 
the  interior  of  the  Civic  theatre  in  Auckland 
is  like  stepping  across  the  threshold  into  an- 
other world — a  veritable  fairyland  The  ap- 
pointments are  elegant,  Moorish  in  design, 
and  there  is  a  certain  restful  atmosphere 
which  one  hardly  suspects  is  due  largely  to 
the  new  system  of  lighting. 

Advantages  Churned 

Mr.  Boringer,  the  architect  who  lias  de- 
signed many  of  the  larger  theatres  in  Aus- 
tralia and  New  Zealand,  stated  that  in  his 


By  JOSEPH  HENRY  O'NEIL 

of  Claude  Neon  Lights,  Inc. 

opinion  this  lighting  arrangement  has  many 
advantages  over  lamps,  among  them  color, 
continuity  of  light,  lack  of  heat,  economy 
from  the  standpoint  of  current  consumption 
and  maintenance,  and  adaptability. 

In  arranging  the  Civic  theatre  illumina- 
tion a  few  local  tests  were  made  to  determine 
the  quantity  and  the  quality  of  the  light  as 
well  as  its  effect.  Approximately  3,000  feet 
of  Claude  Neon  luminous  tubing  is  now  be- 
ing used.  It  was  installed  while  the  build- 
ing was  in  the  course  of  construction.  By 
working  closely  with  the  architect  and  the 
contractor,  changes  in  the  original  plans 
were  made  from  time  to  time  to  better  ac- 
commodate the  tubing. 

The  foyer  is  elaborate  architecturally,  con- 
taining some  40  domes  and  completely  sur- 
rounded by  niches  and  colonnades,  which 
are  lighted  indirectly  by  luminous  tubing. 
Blue  furnishes  the  sky  effect,  and  red  is 
used  at  the  lower  levels. 

The  main  auditorium  of  the  theatre  is  de- 
signed for  atmospheric  effect.  The  domed 
ceiling   is   completely  surrounded  by  repre- 


Exterior   illumination    of   the    Civic    Theatre    at 

Auckland,   New  Zealand,  using  over  4.000  feet 

of   Claude   Neon   red  and   blue   tubing. 


Main     auditorium     of    the     Civic     theatre     illu- 
minated   entirely    by    Neon    tubing. 


sentations  of  buildings,  colonnades,  minarets, 
balconies,  etc.  There  are  750  stars  twinkl- 
ing in  a  blue  sky  which  reflects  the  light  of 
concealed  blue  tubing.  The  source  of  the 
light  is  not  apparent  and  the  effect  is  so 
realistic  in  suggesting  the  actual  night  sky 
that  one  patron  seeing  it  for  the  first  time 
expressed  the  regret  that  she  had  neglected 
to  bring  her  umbrella. 

Combination  for  Proscenium 

For  the  proscenium  a  combination  of 
tubes  is  arranged  to  give  multicolored  ef- 
fect when  desired.  Beneath  the  balcony  and 
in  the  winter  garden  concealed  tubes  were 
installed  somewhat  in  the  same  manner. 
The  finished  installation  far  exceeded  the 
fondest  expectation  of  both  the  management 
and  the  architect. 

Except  for  stage  spots  and  the  standing 
chandeliers  in  the  foyer  which  are  there  for 
effect,  having  been  dimmed  to  give  very  lit- 
tle illumination,  the  entire  interior  lighting 
has  been  accomplished  with  Claude  Neon 
tubing. 

The  Civic  theatre  has  a  seating  capacity 
of  4.000  and  in  elaborate  appointments  and 
equipment,  it  is  one  of  the  finest  houses  in 
the  world.  As  Mr.  O'Brien  has  said,  the 
lighting  is  not  only  a  success  from  the  artis- 
tic point  of  view,  but  even  more  so  from 
the  hard  practical  business  standpoint  be- 
cause of  the  savings  in  current  and  lamps 
and  the  savings  in  maintenance  cost. 

In  addition  to  the  innovation  in  interior 
lighting,  the  exterior  of  the  Civic  is  one  of 
the  most  brilliantly  illuminated  in  the  world, 
using  approximately  4,000  feet  of  tubing,  and 
above  the  tower  a  Claude  Neon  aeronautical 
beacon  has  been  erected. 

The  luminous  tubes  trace  the  architectural 
lines  of  the  building  from  the  top  of  the 
tower,  following  the  roof  line,  circling  the 
appliques  and  suggesting  the  row  of  wind- 
ows. A  clock  in  the  upper  part  of  the  center 
face  is  emphasized  with  a  frame  of  lumin- 
ous tubing  and  below  it  there  is  a  panel  in 
which  the  word  "Civic"  is  outlined  with 
tubes  of  light. 

Located  at  the  corner  of  Queen  and  Wes- 
ley Streets,  this  brilliantly  illuminated  thea- 
tre dominates  the  business  section.  Regard- 
mi;  the  exterior  lighting.  Mr.  O'Brien  says 
that  be  considers  that  the  advertising  value 
is  so  great  that  they  can  well  afford  to  • 
economize  in  many  other  directions  to  an 
extent  which  gives  them  a  huge  lighting  in- 
stallation practically  gratis. 


New  Fireproofing  Material 

Boston — Flamex  has  been  placed  on  the 
market  by  the  Paramount  Manufacturing 
Co,  The  fireproofing  material  is  put  up  in 
powder  form.  2'4  pounds  to  the  package. 
Ibis,  it  is  stated,  is  sufficient  to  make  a 
solution  of  three  gallons. 


August  2,  19  3  0 


Motion  Picture  News 


57 


Rebuilding    A    Theatre    Without 
Destruction   Of  Its  Framework 

R-K'O  Projection  on  Broadway,  New  York,    Unique  Experiment  in  Engineering  Work,  Opening 
Wide  Vista  for  Reconstruction  of  Old  Houses  Throughout  Nation 

REGARDED  as  opening  up  a  wide 
vista  for  conversion  of  old  theatres 
into  up-to-date  houses,  as  well  as 
serving  as  a  model  for  reconstruction  of 
the  kind,  work  is  nearing  completion 
on  the  R-K-O,  being  built  from  the  shell 
of  the   Columbia,   New   York. 

In  the  reconstruction  of  the  old  theatre, 
for  years  the  key  house  of  the  Columbia 
vaudeville  wheel,  the  builders  are  demon- 
strating how  a  theatre  can  be  reconstruct- 
ed from  an  existing  house,  utilizing  the 
existing  steel  structure,  without  demo- 
lition of  framework  is  being  demonstrated 
it  the  R-K-O.  now  nearing  completion 
in    New    York. 

The  unique  and  unusual  task  is  being 
done  by  M.  Shapiro  &  Son  in  the  re- 
construction of  the  R-K-O  theatre, 
Broadway  and  47th  St.,  New  York.  The 
house,  formerly  the  Columbia,  is  to  open 
as  the  R-K-O  on  Nov.  1. 

Idea  Called  Revolutionary 

The  idea  of  gutting  the  theatre  for  re- 
modeling and  refurnishing,  rather  than 
the  razing  of  the  structure,  is  considered 
revolutionary  in  theatre  construction. 
The  success  with  which  the  task  is  being 


J9K 


<• 


What  the  new  R-K-O  on  Broadzvay  will  look  like  when  finished 


Grafting    new   steel   on    the   old   at    the    new 
R-K-O    theatre    on    Broadway.      Photo    also 
shows  how  balcony  is  being   rebuilt 


accomplished  presages  new  economies  in 
the  reconverting  of  old  houses. 

Modernizing  of  the  theatre,  capacity  of 
which  is  to  be  increased  by  50  per  cent 
and  bringing  up  to  date  the  building  in 
which  the  theatre  is  housed  were  the  as- 
signments given  the  contractor.  A  seven- 
story  addition,  enlargement  of  the  base- 
ment and  installation  of  an  orange  drink 
stand  are  provided  in   the  plans. 


One  hundred  and  thirty  working  days 
were  allotted  by  R-K-O,  the  lessee,  and 
Walter  Reade,  owner  of  the  building,  for 
the  carrying  out  of  the  project.  This  time 
element  is  a  big  factor  in  the  carrying 
out   of  the   work. 

Steel  Structure  Retained 

The  first  problem  was  to  remove  such 
portions  of  the  existing  building  as  inter- 
fere with  erection  of  the  new,  leaving 
some  of  the  old  steel  to  brace  existing 
walls  and  roof.  In  carrying  out  this 
program,  the  contractors  literally  gutted 
the  existing  building,  speedily  replacing 
steel  girders  as  the  work  went  on. 

Perhaps  one  of  the  most  unusual  archi- 
tectural feats  was  the  setting  of  the  mar- 
quee truss.  While  work  of  demolition  was 
in  progress,  this  massive  steel  work  was 
set  in  place  so  that  there  might  be  no 
interruption  of  work.  There  will  be  no 
columns  to  obstruct  the  lobby. 

One  of  the  chief  problems  in  rebuild- 
ing the  theatre  was  the  framing  of  the 
balconies.  This  was  accomplished  by  brac- 
ing the  walls  while  the  work  of  removal 
was  under  way.  To  make  room  for  the 
(Continued  on   page  641 


~    "-3!?*S0N 


Riveters    busy     inside,     but    the     permanent 

steel    for    the    marquee    is    already    up.     The 

soda   stand    will    make    way    for   the    theatre 

entrance 


58 


Motion  Picture  Ar  e  tvs 


August  2,  19  3  0 


Television  Never  To 
Replace  Public  Theatre 


TELEVISION,  now  in  the  laboratory 
stage,  still  requires  the  solution  of 
many  technical  problems  before  it  can 
be  established  in  the  home,  according  to 
David  Sarnoff,  president  of  RCA,  who  be- 
lieves the  home  theatre  cannot  replace  the 
public  theatre. 

"Mechanically,  artistically,  psychologic- 
ally, the  public  theatre  as  a  focal  point  for 
mass  entertainment  promises  to  continue  as 
a  permanent  factor,"  he  declares. 

"There  is  no  saturation  point  to  the  vast 
public  interest  in  everything  that  enter- 
tains, amuses,  informs  or  instructs,"  the 
RCA  chief  avers.  A  separate  theatre  for 
every  home,  although  the  stage  may  be  only 
a  cabinet  and  the  curtain  a  screen  is  in  Sar- 
noff's  belief,  "the  distinct  promise  of  the 
new  era  of  electrical  entertainment."  The 
theatre  of  the  home,  he  says  in  discussing 
television,  will  be  built  and  ready  long  be- 
fore many  of  the  services  that  can  be  ren- 
dered through  it  have  been  established. 
Progress  in  both  the  educational  and  enter- 
tainment arts  will  be  stimulated  by  the 
home. 

"From  the  home,"  he  declares,  "will  come 
a  steady  upward  pressure  upon  the  public 
theatre  for  the  creation  of  higher  types 
of  mass  entertainment." 

Sees  Selective  Entertainment 

The  forces  of  sound  and  sight,  through 
the  medium  of  broadcasting,  talking  pic- 
tures and  electrical  recording,  are  gradually 
converging  upon  the  home  to  open  a  new 
phase  of  electrical  entertainment — of_  selec- 
tive communication,  selective  entertainment 
and  selective  educational  programs.  This, 
with  organized  forms  of  mass  entertain- 
ment, I  believe,  will  unite  in  a  new  era  of 
entertainment  and  educational  service  that 
will  far  eclipse  the  achievements  of  today. 

We  have  seen  the  significance  of  mass 
communication  in  relation  to  mass  enter- 
tainment. The  electrical  arts  promise  to 
open  an  equally  important  vista  for  selective 
entertainment.  Until  recently  the  opera,  the 
symphony  hall,  the  university  or  the  school 
stood  each  within  the  limits  of  four  walls 
and  drew  to  themselves  their  audiences  of 
student  bodies.  Today  music  and  education 
have  burst  through  these  limitations  and 
have  reached  out  to  vast  audiences  far  be- 
yond their   immediate  location  areas. 

Yesterday  selective  entertainment  was  a  • 
great  adventure  economically ;  success  could 
only  be  determined  by  that  proportion  of  the 
total  public  in  a  given  territory  which  would 
respond  to  a  new  dramatic  or  musical  pro- 
duction. Tomorrow  the  possibility  of 
Shakespearean  drama  on  the  film  may  be 
determined  not  by  the  comparatively  few 
people  who  might  support  classical  drama 
in  each  of  the  22,000  motion  picture  thea- 
tres of  the  country,  but  by  the  total  number 
of  Shakespearean  lovers  who  may  attend 
the  5,000,000  or  10,000,000  "home  theatres" 
of  the  country.  In  this  fact  lies  the  vast 
opportunity  for  selective  entertainment  and 
education  which  modern  electrical  communi- 
cation to  the  home  now  brings  into  view. 

Already  the  foundations  for  countless  new 


theatres  of  the  home  are  being  laid.  Mil- 
lions of  homes  are  now  resonant  with  sound. 
Portable  motion  picture  projectors  which 
would  establish  miniature  sound  theatres 
in  the  home  are  being  sold  upon  a  com- 
mercial basis.  Facsimile  transmission — tele- 
graph transmissions  of  reproductions  of 
photographs  and  documents — is  making  con- 
tinuous progress,  and  there  is  no  technical 
reason  why  it  should  not  reach  the  home 
eventually. 

Television  Holds  Great  Promise 

Television,  now  in  the  laboratory  stage, 
still  requires  the  solution  of  many  technical 
problems  before  it  can  be  established  as  a 
service  to  the  home,  although  much  of  the 
pioneering  work  already  done  holds  great 
promise  for  the  future.  Many  elements  that 
go  to  make  up  the  electrical  ear  and  the 
electrical  eye  are  already  established  in  the 
home,  through  the  instrumentalities  of  sound 
reception  and  motion  picture  reproduction. 
The  theatre  of  the  home,  it  is  probable,  will 
be  built  and  ready  long  before  many  of  the 
services  that  can  be  rendered  through  it  will 
have  been  established. 

It  is  interesting  to  consider  the  extent  to 
which  the  foundations  of  the  home  theatre 
already  have  been  built.  Approximately 
10,000,000  homes  in  the  United  States  are 
now  equipped  with  the  instrumentalities  of 
radio  reception.  Every  one  of  these  homes 
draws  nightly  upon  the  programs  of  the  air 
for  the  family  entertainment.  The  great 
events  of  the  day  are  brought  graphically 
to  the  fireside  by  radio  announcers,  and 
constant  progress  is  being  made  in  the  de- 
velopment of  educational  features.  Broad- 
casting is  essentially  a  system  of  mass  com- 
munication, although  the  instrumentalities  of 
radio  reception  include  some  of  the  facili- 
ties necessary  for  selective  entertainment 
and  educational  programs. 

Home  Talkers  Ready 

Today  the  talking  motion  picture  screen, 
adapted  to  the  requirements  of  the  home 
theatre,  is  making  ready  to  announce  its 
services  to  the  home.  It  may,  and  probably 
will,  include  many  elements  of  theatrical 
entertainment  service,  but  it  cannot  and  will 
not,  1  believe,  transfer  the  functions  of  the 
public,  theatre  to  the  home. 

The  home  screen  will  open  many  new 
phases  in  the  development  of  the  talking 
picture  art.  Through  the  home  screen  the 
motion  picture  will  find  its  great  oppor- 
tunity to  justify  the  educational  and  cul- 
tural destiny  of  the  art.  In  the  home  the 
talking  film  will  be  able  to  select  its  audi- 
ence, to  key  its  message  to  higher  stand- 
ards of  appreciation  and  to  meet  the  cul- 
tural requirements  of  specific  groups  rather 
than  of  multitudes. 

There  the  motion  picture  screen  can  ef- 
fectively serve  the  specific  interests  of  the 
child.  With  virtually  millions  of  home  the- 
atres opened  to  the  distribution  of  motion 
picture  films,  producers  will  be  encouraged 
in  the  attempt  to  express  cultural  values  to 
which  a  mass  audience  might  not  rise.  In 
the    home    the    motion    picture    screen    can 


RCA  and  its  affiliated  companies. 
General  Electric  and  Westing- 
house  have  taken  a  leading  part  in 
developing  television  and  recently 
gave  the  first  theatre  demonstration 
of  practical  televised  entertainment. 
The  company  is  to  establish  a  center 
of  television  in  the  "Radio  City"  to 
be  built  in  New  York.  According- 
ly, the  views  of  David  Sarnoff, 
RCA  president,  on  television  and 
pictures  in  the  home  are  especially 
timely. 

He  does  not  believe  that  home 
entertainment  ever  will  displace  the 
public  theatre,  for  reasons  which  he 
cites  in  the  accompanying  article. 
Television,  he  believes,  will  mean  a 
tremendous  world  cultural  develop- 
ment, and  will  advance  the  enter- 
tainment field  to  new  heights. 


most  effectively  serve  the  interests  of  edu- 
cation. Motion  picture  programs  devoted 
to  the  social  sciences,  civics,  vocational 
guidance,  literature  and  drama,  music  and 
art — these  are  some  of  the  cultural  possi- 
bilities which  the  theatre  of  the  home  would 
promise  to  develop.  What  an  advance  from 
the  day  when  the  stereopticon  slides  were 
the  only  visual  aids  to  education  projected 
on  the  screen ! 

Theatre  Must  Appeal  to  All 

The  public  theatre,  on  the  other  hand,  has 
a  place  and  a  purpose  to  serve  in  the  en- 
tertainment field  that  is  peculiarly  its  own. 
It  must  appeal  at  one  and  the  same  time 
to  every  individual  member  of  the  family, 
man,  woman  and  child ;  to  the  college  grad- 
uate and  to  the  laborer ;  to  the  exceptional 
and  to  the  average  intelligence.  It  must 
constantly  seek  a  recognized  level  of  public 
acceptance.  It  must  serve  the  greatest  num- 
ber of  a  fixed  sense  of  social  responsibility 
to  every  member  of  the  family,  to  every 
group  of  the  population,  and  to  every  racial, 
religious  and  political  interest. 

Nor  will  it  ever  be  possible  for  the  home 
theatre  to  approach  the  exact  conditions  of 
the  public  theatre  in  the  field  of  complete 
entertainment.  The  gregarious  instincts  of 
man  will  always  lead  him  to  desire  to  share 
his  pleasures  with  his  fellowmen.  Space  and 
mechanical  limitations  will  always  restrict 
the  opportunities  of  the  home  screen  in  the 
elaborateness  of  entertainment  features,  and 
{Continued   on    paar   70) 


August  2,  19  30 


Motion   Picture    News 


59 


Emergencies  are  poor  things  to  wait  for. 
You  can  avoid  them  by  asking  your  National 
Representative  to  make  a  periodic  check-up 
on  your  projection  equipment.  If  repair  work 
or  overhauling  is  needed  the  National  Re- 
pair Department  will  take  care  of  it  for  you. 
Factory  methods.  Genuine  repair  parts. 
Equipment  to  replace  your  own  while  the  work 
is  being  done.  Moderate  charges.  Ask  at  your 
nearest  National  Branch    for  further  details. 


This  stamp  of  app  o  <al  is  your 
guarantee  of  manufacturers' 
quality.  Look  for  it  in  theatre 
equipment   advertisements. 


NATIONAL  THEATRE 
SUPPLY    COMPANY 

Branches  in  all  Principal  Cities 


ON  WENT  THE  SHOW! 

Friday  night  at  the  LYRIC  .  .  .  The  feature  was  on,  every- 
thing running  smoothly  as  usual.  Then,  a  mechanism 
froze  .  .  .  There  wasn't  a  very  large  crowd  —  that  show 
didn't  mean  so  much.  But  the  next  day,  Saturday,  is  a 
weekly  box  office  picnic  at  the  Lyric.  The  matinee  gets 
good  attendance  and  the  two  evening  shows  pack  'em 
in  . . .  Yes,  there  was  negligence  involved — there  usually 
is.  The  complete  overhauling  of  projectors  had  been 
recommended  some  weeks  before  but  it's  human  nature 
to  put  things  off  .  .  .  And  now  in  a  jam — what?  .  .  .  There 
was  a  hurried  phone  call  to  a  National  Branch.  For  half 
an  hour  one  projector  did  the  work  of  two.  Then  a 
National  Repair  Expert  was  in  the  booth  and  on  went 
the  show!  No  loss  of  patronage.  No  cut  in  Saturday 
profits.  .  .That's  the  sort  of  rush  repair  service  National 
hasmadeavailabletoeveryAmericanexhibitor.  A  phone 
call  to  your  nearest  National  Branch  will  get  results  —  as 
quickly  as  it's  humanly  possible  to  get  them;  as  reliably  as 
the  skill  of  Expert  Projection  Repair  men  can  make  Ihem. 


60 


Motion    Picture    A7  c  w  s 


August  2,  19  3  0 


Says  "Squeeze"  Track 
Is  Good  Volume  Brake 

M-Q-M  Develops  a  Control  for  Sound  as  Means 
To  Aid  Theatre  Uphold  Talker  Standards 

By  WESLEY  C.  MILLER 


THE  proper  regulation  of  volume  or 
apparent  loudness  is  essential  to  good 
reproduction  of  sound.  This  is  par- 
ticularly true  when  the  sound  forms  a  part 
of  a  sound  picture,  as  the  success  of  the 
latter  in  producing  an  illusion  of  reality  is 
greatly  affected  by  sound  volume.  If  the  re- 
cording has  been  well  done,  and  if  the  theatre 
apparatus  is  in  good  condition,  the  picture 
may  still  be  poorly  shown  if  the  sound 
volume  is  improperly  handled.  This  is 
clearly  a  matter  of  showmanship,  and  must 
be  studied  as  such.  The  definition  of  suit- 
able volume  is  simple.  It  is  the  volume  at 
which  the  desired  illusion  is  obtained.  The 
illusion  of  reality  which  results  from  such 
a  combination  of  sound  and  scene  is  such 
that  little  imagination  is  required  to  think 
of  the  scene  as  being  real.  The  attainment 
of  this  result  is  the  goal  of  all  sound  pic- 
ture productions. 

In  real  life  our  personal  and  inherited 
experience  produces  the  effect  more  or  less 
automatically.  Involuntarily,  we  correlate 
the  impressions  we  receive — and  equally  in- 
voluntarily, we  adjust  ourselves  to  the  nat- 
ural distortions  in  every-day  phenomena. 
However,  an  artificial  device,  such  as  a  re- 
cording and  reproducing  system  accompa- 
nied by  a  motion  picture,  has  no  such  in- 
voluntary reactions.  It  has  certain  poten- 
tialities which  may  produce  amazingly  good 
results,  but  it  must  be  guided  throughout 
every  step  or  some  form  of  distortion  will 
appear.  If  we  are  to  show  to  our  audiences 
a  product  which  will,  without  effort  on  their 
part,  give  the  illusion  we  plan,  this  guid- 
ance must  come  from  both  producer  and 
exhibitor.  The  studio  must  anticipate  the 
problems  of  the  theatre,  and  the  latter  must 
endeavor  to  exhibit  the  product  in  a  manner 
approaching  that  designed  by  the  producer. 
This  combination  alone  will  result  in  a  high 
average  success  in  terms  of  audience  appre- 
ciation. 

Sound  Not  Understood 

Technical  perfection  may  be  analyzed  in 
terms  of  scientific  laws  which  are  common 
property.  There  is  general  agreement  on  the 


Pigvii    '  ■   ■   "  "  • 


fundamentals,  but  due  to  the  newness  of 
sound  reproduction  on  its  present  scale 
there  is  a  tremendous  lack  of  understand- 
ing of  some  of  the  details.  This  is  naturally 
less  apparent  in  the  studios  and  among  the 
producers,  as  they  are  closer  together  geo- 
graphically, and  as  they  were  the  first  to 
have  to  meet  the  problems  of  the  new  busi- 
ness. Largely  through  their  own  initiative 
and  by  their  own  analysis  of-  the  situation, 
they  are  for  the  moment  in  the  position  of 
being  able  to  help  the  exhibitor  to  get  the 
results  both  desire — to  please  the  audience. 
Among  other  things,  they  are  trying  to  do 
this  by  the  expedient  of  making  proper 
sound  reproduction  as  nearly  automatic  as 
possible. 

Sound  volume  is  definitely  interrelated 
with  frequency  response  of  records  and  ap- 
paratus, theatre  and  studio  acoustics,  sound 
perspective,  personal  desires,  and  a  multi- 
tude of  other  factors.  Eliminating  all  of 
these  for  the  purpose  of  the  present  discus- 
sion, volume  control  presents  a  particular 
problem.  The  total  range  of  volume  to 
which  we  are  accustomed  in  real  life  is  tre- 
mendous, and  quite  beyond  the  possibilities 
of  any  known  commercial  reproducing  de- 
vice. Fortunately,  this  is  not  an  impossible 
limitation.  In  the  first  place,  we  shall  prob- 
ably never  wish  to  reproduce  in  a  theatre 
the  loudest  sounds  we  can  feel  or  hear,  as 
they  would  be  uncomfortable  to  an  audience. 
Similarly,  the  lowest  sounds  we  reproduce 
must  be  loud  enough  to  be  somewhat  audi- 
ble over  the  theatre-noise — breathing,  rust- 
ling of  clothes,  and  general  movement.  Con- 
sequently the  total  range  to  be  accommo- 
dated is  reduced  to  a  point  where  it  is  en- 
tirely practical  to  take  care  of. 

Extending  Range  of  Reproduction 

This  range,  however,  still  exceeds  the 
capabilities  of  the  record  itself.  In  record- 
ing we  have  two  definite  limits — an  upper 
limit  represented  by  the  overload  point  of 
the  recording  device  and  medium,  and  a 
lower,  which  is  the  inevitable  surface  noise 
in  a  record  of  any  kind.  Exceeding  the 
upper  limit  introduces  disagreeable  distor- 
tion without  noticeably  louder  apparent  vol- 
ume. Going  below  the  lower  limit  results 
in  a  loss  of  part  of  the  record  by  the  mask- 
ing effect  of  the  surface  noise.  Every  sound 
recording  technician  is  continually  making 
use  of  various  devices  to  get  the  most  ef- 
fective results  from  this  limited  recording 
volume  range. 

Fortunately  there  is  available  a  means  of 
somewhat  extending  this  range  in  repro- 
duction, through  the  medium  of  adjustable 
amplification  of  the  record.  By  means  of 
this  we  may  amplify  some  parts  of  the 
record  more  than  others,  and  produce  the 
effect  of  an  over-all  range  greater  than  the 
recording  range  proper.   Even  this  available 


Watch  Your  Volume 

NO  sound  can  be  good  sound 
without  proper  and  careful 
reproduction.  The  fault  is  not  al- 
ways the  operator's  in  the  projec- 
tion booth,  although  frequently  this 
is  the  case. 

There  is  a  scientific  error  which 
enters  into  the  problem.  The  total 
range  of  volume  to  which  the  ordi- 
nary individual  is  accustomed  in 
real  life  is  beyond  the  possibilities 
of  any  known  commercial  reproduc- 
ing device. 

This  is  the  basis  of  Mr.  Miller's 
discussion  on  volume  control  and 
what  to  do  about  it. 


increase  is  limited,  as  too  much  additional 
amplification  brings  forth  other  troubles 
from  excessive  surface  noise,  machine  noise, 
and  perhaps  amplifier  or  other  system  over- 
loads. Judiciously  used,  this  factor  of  ad- 
ditional adjustable  amplification  is  a  means 
of  greatly  enhancing  the  effectiveness  of 
the  reproduction. 

In  recording  we  plan  to  make  use  of  this 
extension  when  necessary.  Ordinarily  the 
attempt  is  made  to  have  a  record  run  with- 
out such  a  change,  and  the  great  majority 
of  records  fall  in  this  class.  But  when  we 
do  have  to  use  the  additional  amplification 
in  the  reproduction,  the  operator  must  know 
when  to  use  it,  and,  more  important,  must 
use  it.  Therein  lies  a  weakness  which  has 
resulted  in  many  a   poor   reproduction. 

The  theatre  operator  has  at  his  command 
some  form  of  volume  control — a  fader  or 
similar  device.  If  cues  are  furnished  with 
the  picture  he  can  control  the  volume  by 
following  these  cues  with  the  fader,  but  if 
the  fader  is  in  the  projection  booth  he  has 
no  way  of  checking  the  resulting  effect  in 
the  house,  unless  by  reports  from  an  ob- 
server. Fair  results  may  be  obtained  by 
such  a  mechanical  method.  However,  the 
average  operator  in  a  booth  has  plenty  to 
do  during  the  showing  of  a  picture — chang- 
ing reels,  watching  lamp  adjustment.  The 
result  is  that  his  attention  to  the  fader  must 
suffer. 

In  certain  cases  the  Metro-Goldwyn- 
Mayer  organization  has  advocated  the  use 
of  a  fader  installed  in  the  auditorium  and 
operated  by  a  special  operator,  who  is  then 
in  a  position  to  know  exactly  how  the  pic- 
ture sounds  and  to  regulate  the  sound  ac- 
cordingly. This  has  produced  excellent  re- 
sults, but  it  has  certain  disadvantages,  not 
the  least  of  which,  from  the  theatre  stand- 
point, is  the  requirement  of  an  additional 
operator  who  must  necessarily  be  something 
of  a  sound  expert  and  artist,  in  addition  to 
his  other  attainments. 

"Squeeze  Track"  Evolved 

These  are  real  problems  to  both  producer 
and  exhibitor  in  the  face  of  an  annual  re- 
lease of  some  hundred  million  or  more  fe«t 
of  pictures  each  year,  involving  thousands 
of  the  theatres.  With  them  in  mind  the 
Metro-Goldwyn-Mayer  sound  organization 
has  evolved  a  means  of  practically  auto- 
matic volume  control  for  variable  density 
film  release,  which  has  been  very  effective 
in  practice.  From  the  appearance  of  the 
(Continued  on    page   78) 


August  2,  19  30 


Motion  Picture  N  ezv  s 


61 


K    HEALTHFUL  A      • 

poler-Aire 

NATURES      REFRIGERATION 


^Pl  ^  ^  t±  \\  S ^.     *,  '*    's    Nature's    Healthful    Refrigeration  — just    the    right    reduction   from    any   outside 

temperature  to  make  people  feel  comfortably  cool,  never  chilly. 

CXC  f*  »W\  ^^       *    '*  constant'y  supplies  ONLY  fresh  air — no  recirculation  of  used  air.      Every  breath 

of  every  patron  is  fresh  air. 

^C^NXI  ^  ^_     *     '*  's  *^e  'owest  cost  complete  cooling  and  air  conditioning  system  you  can  buy. 

P.  ^^/\\\  S^_     *     '*  's  ^  ^ar  *^e  cneaPes*  *°  operate  —  no  engineer  required. 

nr  f*/V\\Q^      •    '*'s  useru'  tne  year  round  —  ideal  for  winter  ventilation  and   air   conditioning 
*    with  humidity  (and  supplementary  heat  if  desired.) 


r»  c  C*  N\\^^      •    of   its   phenomenal    success  —  adopted    by    Paramount-Publix    as    standard 

equipment,    and    used    by   Warner   Bros.,   Fox,    R-K-O   and    independent 
exhibitors  from  coast  to  coast. 


0p°° 


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KooW-*te 


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V>ooV. 


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Sena  «*  "        .. 
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KOOLER-AIRE  ENGINEERING  CORP 


1912  Paramount  Building,  NEW  YORK  CITY 

B.  F.  SHEARER  CO.,  West  Coast  Representatives 
SEATTLE        PORTLAND       LOS  ANGELES 


62 


Motion  Picture  News 


August  2,  193  0 


Urges  Caution  in  Filing  of  Patents; 
No  Drop  in  Stream  of  New  Inventions 

Important  to  Properly  Safeguard  Rights  of  the  Inventor,  Attorney 
Points  Out  in  Explaining  Procedure 


Editor's  Note — In  his  second  article  on 
patents,  Ray  Belmont  Whitman  discusses 
who  may  ohtam  a  patent,  when  it  may  be 
obtained  and  on  what,  patent  failures  and 
successes  and  the  reasons  for  each;  and 
how  to  avoid  difficulties  in  protecting  the 
inventor's  rights. 

OUR  laws  say  that  "any  person"  may  ob- 
tain a  patent  in  the  United  States.  The 
person  may  be  a  foreigner  or  an  Ameri- 
can cuizen,  auuit  or  minor,  male  or  female, 
black  or  white,  a  college  graduate  or  educated 
in  "the  school  of  hard  knocks."  There  are  no 
exceptions.  "Any  person"  means  anybody  and 
everybody  who  complies  with  the  legal  require- 
ments. 

The  true  inventor,  if  alive,  must  always  sign 
the  application  for  a  patent  If  anyone  else 
signs,  the  patent  is  invalid,  and  so  of  no  value. 
There  may  be  more  than  one  inventor,  in  which 
case  they  are  called  "joint  inventors,"  and  each 
must  sign  the  application  papers  as  such.  They 
then  obtain  a  "joint  patent."  No  one  of  them 
can  obtain  a  patent  for  an  invention  jointly 
invented  by  all.  Also,  independent  inventors  of 
distinct  and  independent  improvements  in  the 
same  machine  can  not  obtain  a  joint  patent 
for  their   separate  inventions. 

When  May  a  Patent  Be  Obtained, 
and  on  What? 

Read  the  following  paragraph  carefully.  It 
will  answer  many  questions  which  are  usually 
not  understood. 

"A  patent  may  be  obtained  by  any  person 
who  has  invented  any  new  and  useful  art,  ma- 
chine, manufacture,  or  composition  of  matter, 
or  any  new  and  useful  improvement  thereof. 
But  it  must  not  have  been  known  or  used  by 
others  in  tnis  country  before  his  invention  and 
not  patented  or  described  in  any  printed  pub- 
lication in  this  or  any  foreign  country  before 
his  invention,  or  more  than  two  years  prior  to 
his  application.  And  it  must  not  have  been 
patented  in  a  country  foreign  to  the  United 
States  on  an  application  filed  by  him  or  his 
legal  representatives  or  assigns  more  than  twelve 
months  betore  his  application,  and  not  in  public 
use  or  on  sale  in  the  United  States  for  more 
than  two  years  prior  to  his  application,  unless 
the  same  is  proved  to  have  been  abandoned/' 

To  be  patentable,  then,  the  idea  must  be 
"new."  Of  that,  more  later.  Also,  it  must  have 
been  "invented"— that  is,  conceived  by  the  in- 
ventor through  the  exercise  of  the  creative  fac- 
ulty, and  not  merely  by  imitation.  Again,  the 
idea  must  be  "useful"— that  is,  applied  to  the 
production  of  a  nractical  result.  There  is  an 
exception  to  this  last  statement  in  "design"  pa- 
tents, which  cover  merely  the  aesthetic  appear- 
ance or  ornamentation  of  the  article,  and  are 
not  directed  to  a  practical  or  "useful"  function. 

Now,  having  found  out  just  what  a  patent  is, 
let  us  next  consider,  generally,  the  kind  that  fail 
and  those  that  succeed. 

In  the  beginning,  it  must  be  admitted  that 
the  majority  of  patents  issued  to  inventors, 
week  in  and  week  out.  do  not  return  to  them 
even  th^  co=t  of  »akine  out  thesp  patents,  rnt 
to  mention  the  time  and  expense  of  developing 
the  ideas  to  the  point  of  filing  the  applications 


By  RAY  BELMONT  WHITMAN 

in  Washington.  There  are  many  reasons  for 
this  unfortunate  condition,  some  of  which  it  is 
our  purpose  to  explain,  and  to  suggest  means 
of  correcting  or  largely  eliminating.  Other 
reasons  exist  which  cannot  be  removed,  and  so 
they  will  be  clearly  pointed  out,  in  the  hope 
that  many  of  these  useless  patents  may  in  the 
future  be  elimirated. 

In  spite  of  the  many  patent  failures,  it  is 
nevertheless  true  that  for  every  ten  of  them 
that  result  in  a  loss  to  the  inventor,  there  is 
one,  or  possibly  two.  that  returns  a  profit  so 
great  as  to  many  times  wipe  out  the  combined 


New  Inventions 

THIS  department,  conducted  by 
Ray  Belmont  Whitman,  patent  at- 
torney of  New  York,  was  inaugurated 
with  The  Showman  last  month  and 
will  appear  as  a  regular  feature.  It 
is  Mr.  Whitman's  purpose  to  keep  the 
industry  abreast  of  the  latest  patented 
inventions. 

He  offers  the  readers  of  Motion 
Picture  News  advice  without  obliga- 
tion on  any  subject  connected  with 
patents,  trade  marks,  designs  and 
copyrights.  All  inquiries  should  be 
addressed  "Patent  Editor." 


loss  from  the  failures,  and  leave  a  handsome 
surplus  besides. 

Newspaper  accounts  frequently  attest  to  the 
more  sensational  of  these  successes.  Only  re- 
cently there  was  the  report  of  a  check  for 
$1,000,000  having  been  drawn  in  favor  of  a  Rus- 
sian immigrant  boy  for  his  patent  rights  on  an 
automatic  photograph  apparatus.  A  few  years 
ago  Major  Armstrong,  who  invented  the  re- 
generative circuit  for  radio  receivers,  is  said  to 
have  received  for  his  patent  rights  $500,000 
from  several   laree  electrical  companies. 

In  this  author's  more  recent  personal  ex- 
perience, one  inventor  of  a  non-set  automatic 
stop  for  phonographs  was  paid  $124,000  in 
royalties  by  one  large  phonograph  company,  in 
less  than  three  years,  and  for  rights  secondary 
to  their  own.  Duriner  a  -^cent  investigation  of 
the  alien-owned  patents  taken  over  by  the 
government  in  the  name  of  the  Chemical  Foun- 
dation, it  was  revealed  that  a  larere  camera 
company  had  long  been  paying  $100,000  a  month 
in  royalties  for  the  use  of  a  small  group  of 
German-owned  patents. 

These  only  typify  a  few  of  many  instances; 
for  there  are  thousands  of  cases  where  the  cash 
rewards  from  patented  inventions  have  meant 
financial  independence  for  their  inventors  and 
promoters. 

But  the  inventor  who  seeks  to  profit  under 
the  patent  laws  must  know  what  to  invent, 
and  also  what  not  to  invent.  This  is  a  very 
large  question,  but  a  little  general  advice  will 
prove  of  vali'e. 

The  inventor  has  the  best  chance  of  success 
who  confines  his  inventive  efforts  to  a  fir1d. 
or  industry,  about  which  he  knows  something ; 
such,  for  instance,  as  the  one  in  which  he  earns 


his  livelihood.  Many  of  the  patent  failures 
are  due  to  the  fact,  as  someone  has  facetiously 
remarked,  that  "the  Iowa  farmer  attempts  to 
invent  a  new  form  of  submarine  or  the  Cape 
Cod  fisherman,  a  new  threshing  machine!" 

Again,  invent  something  in  line  with  your 
mental  capabilities  and  your  financial  station 
in  life.  For  instance,  if  you  are  an  average 
citizen  without  too  much  money  or  technical 
knowledge,  don't  try  to  invent  anything  too 
complicated,  such  as  a  new  form  of  gas-turbine 
to  drive  an  automobile;  for  the  experimental 
work  and  the  cost  of  the  first  model  necessary 
to  determine  the  practicability  of  such  highly 
technical  machines,  runs  into  tens  of  thousands 
of  dollars,  and  this  burden  must  often  first  be  ' 
shouldered  by  the  inventor  before  he  can  hope 
to  get  anyone  to  finance  him  further.  A  well- 
to-do  technician,  such  as  John  Hays  Hammond, 
Jr.,  might  well  attack  such  a  problem,  but  not 
a  poor  inventor. 

Incidentally,  this  very  condition  is  often  the 
salvation  of  the  poor  inventor,  since  it  forces 
him  to  invent  in  those  more  simple  fields,  where 
perhaps  most  of  the  great  fortunes  have  been 
made  in  invention. 

Speaking  about  the  profits  from  simple  in- 
ventions recalls  the  case  of  the  Cedar  Rapids, 
Iowa,  inventor  of  Eskimo  Pie,  who  is  said  to 
have  realized  a  royalty  of  as  much  as  $35,000  a 
week  from  merely  putting  a  coating  of  choc- 
olate on  a  piece  of  ice-cream.  Then  there  wi< 
the  shoe  cobbler  of  Elyria,  Ohio,  with  a  for- 
tune in  seven  figures,  made  in  a  few  years,  ac- 
cording to  sworn  testimony  in  court,  from  is 
rubber  heel. 

The  cost  of  patenting  and  perfecting  a  sim- 
ple invention  is  usually  so  little  that  any  poor 
man  can  afford  the  risk,  whereas  with  compli- 
cated and  more  technical  conceptions,  large 
sums  must  invariably  be  spent  before  even  being 
able  to  determine  if  the  subject  matter  of  the 
invention  is  of  a  useful  or  money-making  char- 
acter. 

Questions  and  Answers 

Readers  are  urged  to  avail  themselves  of 
this  free  service  for  advice  on  the  subjects 
of  patents,  trade  marks,  designs  and  copy- 
rights. If  a  personal  answer  is  desired  a 
stamp  should  be  enclosed  with  the  inquiry; 
otherwise  the  question  and  its  answer  will 
nppear  in  this  section  in  the  first  available 
issue.  Address  all  questions  to  the  Patent 
Editor,  care  of  Motion  Picture  News. 
(Write  on  one  side  of  the  paper  only,  giv- 
ing full  name  and  address  and  business  con- 
nection (only  initials  will  be  published  if 
requested.  ~\ 

Q.  (I) — /  have  obtained  a  patent  on  my  i" 
veution  hut  am  now  told  that  I  may  not  have 
the  right  to  manufacture  and  sell  it  without 
infringing  some  patent  belonging  to  another. 
I  thought  the  government  would  not  grant  a 
patent  unless  it  was  free  of  such  infringement. 
Please  advise  tvhat  is  the  fact. — Charles  De 
Forest,  Buffalo,  N.  Y. 

A.  (1) — The  government  grants  patents  ir- 
respective of  possible  infrinrrp'-^ent.  The  search 
made  by  the  Patent  Office  before  the  granting 


August  2,  1930 

of  a  patent  is  only  directed  to  determine  wheth- 
er the  invention  is  new  and  patentable.  It  may 
be  only  an  improvement  of  some  other  person's 
patent,  in  which  case  that  earlier  patent  might 
be  infringed.  Thus  you  would  have  the  right 
to  prevent  others  from  infringing  the  claims 
of  your  patent  without  having  the  right  your- 
self to  use  your  own  invention  without  infring- 
ing the  rights  of  others.  This  point  will  be 
explained  fully  in  a  later  article  of  the  series 
being  published  in  The  Showman. 

Q,  (2)  —  Is  it  possible  to  sell  or  license  a  pa- 
tent right  on  an  invention  before  the  patent  is 
issued  and  while  it  is  still  in  the  application 
state?—£>,  W.,  Washington,  D.  C. 

A.  (2)— It  most  certainly  is.  In  fact,  many 
valuable  license  royalty  contracts  as  well  as  out- 
right sales  of  patents  are  effected  before  the 
patent  is  issued.  After  you  have  filed  your  ap- 
plication you  can  proceed  to  try  and  market 
your  invention  and  patent-right-to-be. 

q4  (3)—  What  is  the  total  cost  for  filing  a 
patent  application  on  a  simple  invention  and 
how  much  more  will  it  cost  before  the  patent 
lias  been  obtained?  —  Lawrence  Miller,  New 
York  City,  N.  Y. 

A.  (3)— About  $135  to  $150  should  coyer  the 
cost  of  preparing  and  filing  the  papers,  includ- 
ing the  drawing,  the  attorney's  fees  and  the 
government  filins  fee  of  $20;  thereafter  two  or 
three  amendments  at  perhaps  $25  each  and  a 
final  fee  of  $25,  to  the  government  will  secure 
the  patent.  These  latter  expenses,  however,  are 
spread  over  several  years  usually. 

0.  (4) — Does  it  pay  to  take  out  many  foreign 
patents7— A.  D.,  Bronx,  N.  Y. 

A.  (4)— It  usually  does  not  pay  to  take  out 
many  of  them  but  it  is  advantageous  to  protect 
the  invention  in  the  several  most  important 
foreign  countries,  such  as:  Great  Britain,  Ger- 
many, France,  Canada,  Japan  and  possibly  one 
or  two  of  the  South  American  countries.  This 
advice,  however,  is  general,  and  much  depends 
upon  the  specific  circumstances. 

New  Patents 

1,764.490.  METHOD  OF  MAKING  MOTION  PIC- 
TURES. Pierre  Artigue,  Los  Angeles,  Calif.  Filed 
Nov.  12,  1925.  Serial  No.  68,681.  8  Claims.  (CI. 
88—16.) 


1.  In  the  method  of  making  motion  pictures,  com- 
prising positioning  a  transparent  screen  with  an  ar- 
tificial foreground  picture  thereon  in  front  of  a 
camera,  taking  a  picture  of  a  distant  moving  object 
through  the  screen  and  shifting  the  camera  relative 
to  the  screen  to  conform  to  the  lateral  movements 
of  the  object  to  give  the  effect  of  a  distant  object 
moving  behind  and  past  a  foreground. 
»     »     * 

1,765,029.  SOUND-REPRODUCING  APPARATUS. 
Howard  J.  Murray,  Brooklyn,  N.  Y.,  assignor  to 
R.  M.  Company,  Inc.,  East  Pittsburgh,  Pa.,  a  Cor- 
poration of  Delaware.  Original  application  filed 
Sept.  15,  1921.  Serial  No.  500,938.  Divided  and  this 
application  filed  Mar.  21,  1927.  Serial  No.  178.516.  12 
Claims.     (CI.   179—100.3.) 


2.  In  a  device  of  the  class  described,  a  light  source 
of  constant  intensity,  means  to  select  a  light  beam  of 
constant  area  of  cross-section  from  said  source,  a 
sensitive  member  responding  in  electrical  resistance 
according  to  the  illumination  thereon  and  comprising 
a  plurality  of  electrical  paths  which  each  has  a  differ- 
ent resistance  from  that  of  the  other  paths  when  il- 
luminated by  said  constant  beam,  and  means  to 
cause  said  beam  to  impinge  on  a  selected  path  where- 
by to  determine  the  electrical  resistance  across  said 
member. 


Motion  Picture  News 


1,764,938.  METHOD  OF  PRODUCING  TALKING- 
MOTION-PICTURE  FILMS.  Lee  De  Forest,  New. 
York,  N.  Y.,  assignor  to  De  Forest  Phonofilm  Cor- 
poration, New  York,  N.  Y.,  a  Corporation  of  Dela- 
ware. Filed  Apr.  27,  1927.  Serial  No.  187,026.  2 
Claims.     (CI.  95—75.) 


1  r.e  method  of  producing  a  positive  film  having 
sound  and  picture  records  thereon  from  a  negative 
having  sound  and  picture  records  thereon  comprising 
exposing  the  picture  area  of  said  positive  to  the  pic- 
ture record  of  said  negative,  longitudinally  displacing 
the  positive  and  negative  films  relatively  to  each 
other  and  exposing  the  sound  area  of  said  positive  to 
the  sound  record  of  said  negative  to  produce  a  posi- 
tive having  the  sound  and  picture  records  separated 
a  predetermined   distance. 

»     •     * 

1,747,173.  RADIO  VISTON  ANALYSIS.  Charles 
Francis  Jenkins,  Washington,  D.  C,  assignor  to 
Jenkins  Laboratories,  Washington,  D.  C.,  a  corpora- 
tion of  the  District  of  Columbia.  Filed  Mar.  14, 
1925.     Serial   No.    15.587.     2   Claims.     (CI.    178—6.) 


1.  The  method  of  converting  the  light  values  of  a 
picture  or  the  like  into  electric  current  values  which 
consists  in  enlarging  said  picture  by  projection,  pro- 
portionately enlarging  the  aperture  of  a  single  light 
sensitive  cell  to  preserve  the  same  dimensional  rela- 
tions between  the  enlarged  aperture  as  exists  between 
the  original  image  and  the  ordinary  aperture  before 
enlargement,  then  causing  the  said  projected  image  to 
sweep  over  the  said  enlarged  aperture  of  the  light  sensi- 
tive cell  spreading  the  light  passing  through  said  aper- 
ture over  the  greater  part  of  the  cell  area,  and  adjust- 
ing the  several  elements  until  the  cell  scans  a  pre.le 
termined   area  of  the  projected   image. 

1,747,261.  SOUND  REPRODUCTION.  Arnold 
Pout.sen  and  Axel  Carl  Georg  Petersen.  Copen- 
hagen, Denmark.  Filed  Aug.  17,  1926.  Serial  No. 
129,830,  and  in  Germany  Sept.  3,  1925.  2  Claims. 
(CI.  179—100.) 


1.  A  process  of  reproducing  sounds  recorded  photo- 
graphically on  film,  comprising  the  steps  of  passing 
light  through  a  moving  photogram  and  forming  a  dis- 
torted optical  image  thereof  by  dissimilar  enlargement 
of  the  longitudinal  and  transverse  dimensions  of  the 
soundgraphs  of  the  phonogram,  and  illuminating 
through   said   image   a   light  sensitive  cell   inserted    in   a 

reproducing   circuit. 

#     *     * 

1,765.944.  METHOD  OF  PREPARING  SOUND 
AND  PICTURE  FILMS.  Paul  C.  Seel.  Roches- 
ter, N.  Y.,  assignor  to  Eastman  Kodak  Company,  Ro- 
chester, N.  Y.,  a  corporation  of  New  York.  Filed 
Mar.  30,  1929.  Serial  No.  351,243.  5  Claims.  (CI. 
88—16.2.) 


63 


1.  In  connection  with  a  photographic  film  having 
exposure  areas  and  a  related  sound  track,  the  method 
of  tinting  the  exposure  areas'  while  keeping  the  sound- 
track untinted  which  comprises  applying  a  removable 
adhesive  layer  impervious  to  tinting  material  overlying 
the  sound  track  and  applying  the  tint  to  all  of  one  side 
of  said  film  including  said  layer. 
*         * 

1,765.453.  TEL.  VISION  APPARATUS.  Gilbert 
T.  Schmidling,  Chicago,  111.,  assignor  to  Alva  J. 
Carter,  Chicago,  111.  Filed  Mar.  1,  1929.  Serial 
No.   343,644.     2  Claims.    CI.   178—6.) 


•-^T 


•&l£ 


1.  In  television  apparatus,  a  device  having  means 
for  directing  a  beam  of  light  through  a  scanning  disc 
and  a  lens,  means  associated  with  said  lens  for  direct- 
ing the  light  emanating  therefrom  in  any  one  of  sev- 
eral directions  comprising  an  arm  on  said  device  having 
in  extension  projecting  to  a  point  adjacent  the  outer 
end  of  said  lens,  and  a  mirror  adjustably  mounted  on 
said  extension  in  the  field  of  view  of  said  lens. 
*     *     * 

1.765,923.  APPARATUS  FOR  MAKING  SOUND 
RECORDS.  Heinrich  Kuchenmeister,  Berlin, 
Germany.  Filed  Dec.  IS,  1927,  Serial  No.  240,327, 
and    in    Germany    Dec.    15,    1926.     7    Claims.      (CI. 

179—100.3.) 


1.  An  apparatus  for  making  sound  records  com- 
prising a  movable  recording  element  including  a  mirror 
and  an  oscillograph  loop,  a  plurality  of  controlling 
units,  means  for  projecting  light  on  said  mirror,  means 
for  moving  a  sensitized  film  past  said  mirror  in  such 
a  manner  as  to  be  struck  by  the  light  reflected  by  said 
mirror  and  means  intermediate  each  controlling  unit 
and  said  recording  element  for  independently,  simulta- 
neously   and    directly    influencing    said   single   recording 

element. 

*      *     * 

1,767,668.     MEANS   AND   METHOD  FOR   TAKING 
MOVING     PICTURES.      David     Wark    Griffith, 
New  York.    Filed  Apr.  12,  1926.    Serial  No.  101,299. 
Claims.     (CI.   88—16.) 


% 


K 


*%T  •  "V 


^4> 


K 


2.  The  process  of  making  moving  pictures  which 
consists  in  positioning  a  screen  having  an  image  there- 
on which  is  invisible  unless  oblique  lights  be  thrown  on 
the  screen,  illuminating  an  actor  by  a  series  of  lights, 
illuminating  with  oblique  rays  the  screen  by  an  inde- 
pendent light  source,  position  the  camera  before  the 
screen  and  substantially  in  alignment  with  the  actor 
and  exposing  a  previously  unexposed  sensitive  film 
within   the  camera  and  before  the  illuminated   screen. 


Reservations  by  Phone 
for  Deaf  Picturegoers 

Portland,  Ore. — Reservations  over  the 
telephone  are  now  in  order  at  the  Fox 
Broadway  for  hard-of-hearing  patrons  now 
that  special  equipment  foi  their  benefit  has 
been   installed. 


64 


Pacific  Islands 
Undeveloped  for 
Equipment  Sales 

Washington — Islands  and  small  posses- 
sions in  the  Pacific  hold  few  possibilities  for 
American  equipment,  although  if  and  when 
those  territories  extend  their  amusement  in- 
terests, the  opportunities  may  be  expected 
to  grow  with  them.  This  is  pointed  out  in 
the  Department  of  Commerce  report  cover- 
ing equipment  potentialities  in  the  East  and 
in  Africa. 

The  report,  now  appearing  in  full  in 
Motion  Picture  News,  continues : 

Society  Islands 

From  Report  by  Lewis  V.  Boyle. 
American   Consul   at   Tahiti 

Projectors. — There  are  five  theatres  in  the 
French  Establishments  of  Oceania,  and  the  com- 
bined seating  capacity  of  all  the  theatres  is 
2,000.  All  of  the  theatres  are  using  American 
motion  picture  projectors,  models  1923  and  1925. 
All  the  theatres  are  equipped  with  only  one  pro- 
jector except  the  theatre  in  Papeete,  which  has 
two  projectors. 

Generators. — There  is  no  opportunity  for  the 
sale  of  American  generator  sets  for  use  in 
theatres  in  converting  alternating  current  to 
direct  current,  as  there  is  no  electric  current 
available  in  the  colony  except  in  the  city  of 
Papeete.  The  four  theatres  outside  that  city 
use  individual  power  plants.  The  theatre  in 
Papeete  is  about  to  be  equipped  with  generator 
sets  purchased  in  the  United  States. 

Arc  Lamps. — There  are  no  high-intensity  and 
mirror-reflector  arc  lamps  used  in  the  theatres 
in  the  colony  at  the  present  time,  although  the 
theatre  in  Papeete  is  about  to  be  equipped  with 
such  appliances.  It  is  believed  that  the  theatres 
outside  the  city  are  too  small  to  purchase  such 
equipment. 

Screens. — Screens  in  use  in  all  the  theatres 
are  made  of  white  cloth  painted  with  water 
paint. 

Visual  Education. — Visual  education  is  not 
used  in  any  of  the  schools  of  the  colony.  There 
is  little  possibility  for  the  sale  of  equipment  to 
-the  educational  institutions  of  French  Oceania, 
as  those  institutions  do  not  have  funds  avail- 
able for  that  purpose.  The  colony  is  unable 
to  provide  for  its  schools  anything  other  than 
meager  facilities  and  equipment.       -    . 

Philippine  Islands 

From   Report   by   C.    C.    Howard, 
American    Trade    Commissioner,    Manila 

An  American  projector  and  the  Pathe  are 
the  two  types  in  use  in  the  Philippines.  The 
American  machine  sells  to  users  from  $600  to 
$1,200,  according  to  equipment,  and  the  Pathe 
from  $500  to  $700. 

Pathe  is  the  largest  seller,  by  reason  of  its 
cheapness,  the  average  theatre  in  the  islands 
being  small  and  unable  to  afford  any  but  the 
lowest-priced  equipment.  The  American  pro- 
jector sells  to  the  largest  theatres  in  the 
provinces  only  and  to  the  Manila  houses.  It 
is  felt  that  the  Pathe  would  sell  to  the  Manila 
theatres  also  if  it  were  a  totally  inclosed  model, 
but  the  fire  laws  of  Manila  do  not  allow  the 
use  of  open  types,  and  for  that  reason  the 
American  machine  is  used  exclusively  in  Manila. 
The  Pathe  machine  is  said  to  be  simpler  to 
operate,  and,  therefore,  better  suited  to  the 
needs  of  theatres  having  only  mediocre  oper- 
ators. 

Only  the  larger  theatres  in  Manila  have  more 
than  one  projector,  those  in  the  province  using 
but  one. 

Except  for  the  five  large  Manila  houses — 
Lyric,    Ideal,    Majestic,    Savoy    and    Palace — 


Motion  Picture  N  ezv  s 


Seeks  Kate  Cut 

PITTSBURGH  —  Reduction  of 
20  per  cent  on  insurance  rates 
is  being  negotiated  for  by  the  West- 
ern Pennsylvania  and  West  Virginia 
exhibitor  unit. 

A  group  of  insurance  companies 
is  included  in  the  negotiations. 


which  use  the  latest  models,  projectors  are 
practically  all  old  types. 

American  and  French  projectors  are  both 
giving  good  service,  and  no  preference  can  be 
found  on  this  score. 

Generators. — Practically  all  electric  service 
in  the  islands,  with  exception  of  Manila,  is 
direct  current.  In  Manila  some  five  or  six 
houses  are  using  generators,  but  practically  all 
use  transformers. 

Arc  Lamps  and  Screens. — No  high-intensity 
arc  lamps  are  sold  in  the  Philippines,  the  mir- 
ror-reflector type  only  being  used. 

Homemade  screens  are  universally  used.  One 
silver  screen  was  installed  in  a  Manila  theatre 
some  time  ago,  but  complaints  about  the  re- 
flection and  glare  were  so  numerous  that  it 
was  painted  over. 

Visual  Education. — All  matters  pertaining  to 
education  are  under  the  control  of  the  Depart- 
ment of  Public  Instruction,  Ayutamiento,  Intra- 
muros,  Manila.  No  attemps  to  utilize  the 
motion  picture  as  an  educational  medium  have 
been  made  in  the  Philippine  Islands. 

Netherland  East  Indies 

From   Report    by   Don    C.    Bliss, 
American   Trade   Commissioner,   Bataxia 

There  are  only  three  makes  of  projectors  in 
use  in  the  Netherland  East  Indies;  the  most 
popular  are  the  Ernemann  projectors.  It  is 
said  that  the  increasing  popularity  of  those 
machines  is  largely  due  to  the  excellent  service 
given  by  its  agent.  Next  in  popularity  are  the 
Pathe  projectors.  There  are  some  American 
machines  in  use,  but  they  are  all  old  models 
and  the  make  is  not  sold  in  the  territory  at 
the  present  time. 

Selling  prices  of  the  leading  types  of  pro- 
jectors are  as  follows: 

Krupp-Erneann: 

Doppel-Imperator     I $1,280 

Imperator   II,    model    3375 880 

Imperator   I,    model    3083 560 

Imperator    I,    model   3139 680 

Hahn    Goerz    622 

President,   model   No.   3098 360 

President,   model   No.   3409 480 

Pathe: 

Projector,   type   A.    B.   R 150 

Professional  projector,  type  A.   B.   R 560 

Small  projector,  type  N.   A.    F ■_. 336 

Simplicity  of  construction  and  operation  is 
the  principal  selling  point  in  marketing  pro- 
jectors, in  view  of  the  fact  that  native  operators 
are  used  exclusively  in  theatres  throughout 
the  Netherland  East  Indies.  The  operators  are 
not  skilled  mechanics,  can  be  taught  only  with 
difficulty  to  handle  complicated  mechanisms, 
and  are  .not  obliged  to  undergo  any  examination 
or  test  or  to  go  through  any  course  of  training. 

Most  of  the  theatres  are  not  equipped  with 
more  than  one  projector,  and  it  is  estimated  that 
no  more  than  12  theatres  have  two  projectors. 
These  are  all  to  be  found  in  the  larger  cities, 
such  as  Batavia,  Soerabaya,  Semarang,  and 
Bandoeng. 

By  far  the  majority  of  the  theatres  are 
using  all  old-model  apparatus,  although  a  con- 
siderable number  of  new  models  were  installed 
during  1927  and  1928.  In  general,  it  may  be 
said  that  there  is  a  fairly  constant  demand  for 
a  small  number  of  new  projectors  each  year. 

American  projectors  are  consideed  too  com- 
plicated and  their  operation  too  involved  for 
satisfactory  use  by  native  operators.  This 
factor  outweighs  any  other  considerations,  such 
as  the  possibility  of  securing  superior  results 
by  the  use  of  better  equipment. 

Generators. — It   would   be  almost   impossible 


August  2,  19  30 

Possibilities  Qood 
If  Pictures  Ever 
Make  Dent  There 


to  sell  American  generator  sets  for  use  in 
theatres  to  convert  alternating  current  tto  direct 
current,  in  view  of  the  fact  that  equipment 
from  Germany  and  France  is  well  established  in 
the  market,  has  been  demonstrated  to  be  satis- 
factory, and  is  sold  at  prices  considerably  below 
those  which  American  manufacturers  can  quote. 

Arc  Lamps  and  Screens. — A  number  of  high- 
intensity  and  mirror-reffector  arc  lamps  are  used, 
but  only  in  the  larger  towns,  and  almost  ex- 
clusively in  connection  with  Erntniann  pro- 
jectors. Screens  are,  for  the  most  part,  of 
local  manufacturer,  and  consist  of  a  simple 
cloth  screen  stretched  on  a  frame. 

Visual  Education. — The  Department  of  Edu- 
cation has  under  its  suervision  matters  per- 
taining to  education.  Purchases  are  made 
cither  in  the  local  market  through  the  central 
purchasing  department  or  in  the  Netherlands 
though  a  similar  purchasing  organization.  Bids 
submitted  to  cither  of  the  government  purchas- 
ing institutions  can  be  entered  only  through 
local  manufacture,  and  consist  of  a  simple 
turers 

Practically  no  attempt  has  been  made  to 
develop  organized  visual  education  in  the 
Netherland  East  Indies,  although  a  few  films, 
such  as  picturization  of  the  Olympic  Games 
at  Bandoeng,  have  been  screened  by  the  De- 
partment of  Education.  Although  films  of  an 
educational  nature  have  not  as  yet  been  in- 
troduced, special  provision  has  been  made  in 
the  censorship  laws  for  such  films,  and  it  is 
possibe  that  representations  made  to  the  De- 
partment of  Education  would  receive  favorable 
attention.  Before  American  films  could  be 
marketed,  some  provision  would  have  to  be 
made  to  overcome  the  language  difficulty,  and 
all  titles  would  have  to  be  made  in  Dutch,  at 
least ;  preferably  in  Dutch  and  Malay,  if  the 
films  were  to  receive  wide  distribution  in  thi 
schools. 


Rebuild  Theatre 
Using  Framework 

(Continued  from  page  $7) 
balcony,  the  contractor  demolished  two 
floors  of  the  office  building,  carrying  the 
upper  floors  of  the  ten-story  structure 
on  a  truss  rising  20  feet  above  the  new 
roof  of  the  theatre.  The  balcony  extends 
outward  and  upward  and  two  existing 
roof  trusses  were  raised  to  make  room. 
New  anchorages  are  prepared  on  existing 
columns  and  the  truss  is  raised  to  its  new 
location  and  fastened.  The  steel  tower 
at  the  center  of  the  auditorium  is  a 
temporary  structure  supporting  the  der- 
rick which  is  out  of  sight  far  above 
Broadway's   crowds. 

To  build  quickly,  the  builder  must  per- 
form on  more  than  one  plane.  While 
the  balcony  is  being  erected,  there  is 
activity  below   the   old   orchestra  floor. 

The  columns  supporting  the  structure 
are  carried  down  to  hard  rock,  in  some 
cases  as  much  as  40  feet  beneath  the  side- 
walk. 


To  Market  Flexo  Records 

San  Francisco — Max  Graf  has  organized 
the  Pacific  Coast  Record  Corporation,  Ltd., 
to  record  and  market  the  Flexo  Record 
which  is  made  in  sizes  ranging  from  3*4 
to  16  inches  and  at  both  33  and  78  R.P.M. 


August  2,  1930 


Motion    Picture    News 


65 


e 


RkO  NESEAI5# 

SI/\TE 
l/\kE 

chooses 

H-W 
chairs 


SALES 
OFFICES 

Baltimore,  Md. 
Boston,  Mass. 
Buffalo,  N.  Y. 
Chicago,  111. 
Los  Angeles,  Calif. 
New  York,  N.  Y. 
Oklahoma  City,  Okla. 
Philadelphia,  Pa. 
Pittsburgh,  Pa. 
Portland,  Ore. 
San  Francisco,  Calif. 
Seattle,  Wash. 


/^^■^HE  RKO  State-Lake  has  been  reseated  with  Hey  wood-Wake- 
/  1  field  de  luxe,  upholstered  chairs.  Before  awarding  the 
^^m  contract  to  reseat  this  widely-known  and  important  house 
in  the  Chicago  Loop,  RKO  officials  thoroughly  investigated  all 
phases  and  types  of  modern  theatre  seating.  .  .  .  RKO  selected 
Heywood-Wakefield  theatre  chairs  because  of  their  style,  beauty, 
long-wearing  construction,  superior  comfort,  and  sound-absorb- 
ing qualities.  Publix,  Warner  Brothers,  Roxy,  Schine,  and 
scores  of  other  progressive  showmen  have  chosen  H-W  chairs 
for  the  same  reason.  ...  If  you  are  planning  to  seat  a  new  house 
or  reseat  an  old  one,  get  all  the  facts  on  this  big  selling  line  of 
theatre  chairs.  Ask  your  nearest  H-W  sales  office  to  tell  you 
why  H-W  chairs  are  repeatedly  specified  by  the  world's  leading 

showmen. 

HEYWOOD  ^WAKEFIELD 
Theatre  Seating  Division 


» 


66 


Motion  Picture  News 


August  2,  19  30 


— Wright- DeCoster  Reproducers- 
Successful  All  Over  the  World! 

A  veritable  sensation  throughout  the  United  States  and  foreign  countries!  In  this  series  of  advertisements  we  will  not  only 
show  that  a  great  number  of  theatres  are  using  Wright-DeCoster  Speakers  and  Horns  but  also  acquaint  theatre  owners  with 
the  location  of  nearby  sound  installation  manufacturers. 

Read  the  Endorsements  of  Prominent  Manufacturers  of  Sound  Equipment 


AMERICAN   THEATRE  SUPPLY  CO. 
J.    A.    Bradley,    President                                       Sioux    Falls,    S.   D. 

Wrisrhr-DeCoster,   Inc.                                                            July   12,   1930. 

Saint  Paul,  Minn. 

Gentlemen: 

We  have  made  a  number  of  replacements  of  other  equipment  which 
has    cost   considerably   more    than    Wright-DeCoster.      We   could    not 
understand    why    the    speaker    that    cost    $275.00    could    be    outclassed 
with   a   trial   with  one   that   sells   for  $72.50,   but   hearing   is   believing 
and  we  left  it  to  the  judgment  of  the  exhibitors.     Without  exception 
they   decided   on   the   Wright-DeCoster. 

AMERICAN  THEATRE  SUPPLY   CO.,  INC.,  Jos.  A.   Bradley. 

THE    NATIONAL    MOTION-AD    CO. 

Manufacturers  of  FETTIFONE  TALKING  PICTURE  EQUIPMENT 

CHICAGO,  ILLINOIS 

Wright-DeCoster  Co.,                                                                  July    14,   1930. 

St.  Paul,  Minn. 

Gentlemen: 

We    have   been    selling   Wright-DeCoster    speakers    as    part    of   out 
FETTIFONE   installations    for   a    year   and   have   never    had    a   com- 
plaint.    We  carefully  investigated  and  tested  different  speakers  before 
deciding     to    use     the     Wright-DeCoster,     and     we     are     thoroughly 
satisfied,  both  as  to  quality  and   service  given  us. 

NATIONAL  MOTION-AD  COMPANY,  R.   G.   Phillips,   Pres. 

MELLAPHONE   CORPORATION 

Manufacturers   of   Synchronous   Sound    Equipment 
Rochester,    N.   Y. 

Wright-DeCoster,   Inc.,                                                          July   15,   1930. 

Saint   Paul,   Minn. 

Gentlemen: 

We    believe    that    you    will    be    interested    in    knowing    that    in    the 
majority     of     our     thirteen     hundred     Sound     Installations     Wright- 
DeCoster  Speakers   have  been  used  to  the   great   satisfaction  of  the 
Exhibitors. 

MELLAPHONE   CORPORATION,   C.    Fenyvessy. 

SONO   EQUIPMENT   CORPORATION 

SONOFILM 

Indianapolis,    Indiana 

Wright-DeCoster,   Inc..                                                              July    15,    1930. 

St.  Paul,  Minn. 

Gentlemen: 

We    have   been    using   your    Dynamic    Unit   and    Horn    for    quite    a 
while   now    and   are   pleased    with    their   performance.      Your    speakc- 
has  been  used  on   every   installation  of  SONOFILM.   We  also  appre- 
ciate the  cooperation   you   have   given   us. 

SONO    EQUIPMENT    CORPORATION. 
R.    W.    Langsenkamp.    Prc^ 

WRIGHT-DECOSTER,      INC.,  2229   UNIVERSITY  AVE.,  ST.  PAUL,  MINN. 

Export  Dept.,  M.  Simons  &  Son  Co.,  25  Warren  St.,  New  York. — Cable  Address,  Simontrice,  New  York 
THIS  IS  NO.  1  OF  A  SERIES  OF  SIMILAR  ADVERTISEMENTS  — ^^^— — 


The  Popularity  of  Stage  Shows 

has  increased  -  not  diminished 


It  is  box  office  prof- 
its that  prove  stage 
show  success.  The 
FA  Major  System 
is  the  greatest  aid 
you  could  have  to 
proper  presenta- 
tions. Every  good 
feature  of  light  con- 
trol is  there. 


&rcmk jtfdam 


ELECTRIC   COMPANY 

ST.  LOUIS 


Send  for  Literature 


THE   CONTROL   OF  LIGHTING   IN   THEATRES 


August  2,  19  3  0 


M  o  t  i  o  u    P  i  c  t  it  r  e    A  e  zv  s 


67 


Use  of  Proper  Voltage  and  Care  of 
Batteries    Stressed   By   McCulloch 

Operation  of  Vacuum  Tubes  at  Proper  Voltage  Presents  Problem — Care  and  Revival  of 
Storage  Batteries  Outlined  by  Fox  West  Coast  Engineer 

By  r.  h.  Mcculloch 

Sound  Engineer,  Fox  West  Coast  Theatres 


AC.  LINE  voltages  throughout  the 
country  are  not  the  same  and  they 
•  vary  considerably.  It  is  surprising 
that  a  leading  sound  equipment  company 
installs  their  sound  equipment  and  leaves 
the  exhibitor  with  a  burden  which  proves 
to  be  quite  expensive. 

We  all  know  that  certain  amplifiers  are 
not  provided  with  power  transformers  with 
variable  taps  on  the  primary  to  permit  sat- 
isfactory operation  on  different  line  volt- 
ages. It  is  a  fact  that  the  line  voltage  in 
some  districts  is  115  volts  and  in  many  in- 
stances 125  volts. 

The  replacement  of  vacuum  tubes  has 
been  enormous  in  the  Western  Electric  42-A 
and  43-A  amplifiers.  The  filaments  of  those 
amplifier  tubes  are  lighted  from  A.  C.  They 
are  supposed  to  operate  at  a  certain  definite 
voltage.  Above  this  voltage  the  filament 
deteriorates  rapidly  and  burns  out. 

We  have  found  that  this  has  been  the  di- 
rect cause  of  so  many  replacements  with 
211-E  Western  Electric  vacuum  tubes.  In- 
candescent lamps,  vacuum  tubes  and  many 
other  things  have  a  guaranteed  number  of 
burning  hours.  This  does  not  signify  that 
the  lamp  or  tube  is  to  be  thrown  away  after 
the  guarantee  is  used  up.  Guarantees  of 
this  kind  are  only  used  to  protect  the  con- 
sumer against  defective  workmanship. 

We  have  some  sound  equipments  which 
have  never  had  a  vacuum  tube  replacement 
and  the  reproduction  is  very  good  in  these 
instances.  However,  there  are  other  thea- 
tres which  are  always  having  difficulty  and 
upon  following  these  cases  through  to  a 
conclusion,  we  have  found  the  line  voltage 
exceedingly  high,  where  A;  C.  is  used  to 
light  the  vacuum  tube  filaments. 

It  must  be  remembered  that  the  life  of 
anything  depends  upon  the  care  it  receives 
and  this  particularly  applies  to  vacuum 
tubes.  Whenever  in  doubt  about  the  line 
voltage,  secure  A.  C.  voltmeter  and  see  for 
yourself  if  the  voltage  is  about  110  volts. 
If  you  find  the  line  voltage  above  110  volts 
and  varying  over  wide  limits,  one  of  the 
first  things  to  do  is  to  write  a  good  stiff 
complaint  to  the  power  company. 

We  have  installed  voltage  regulators, 
where  the  voltage  varies  over  wide  limits, 
sometimes  being  high,  sometimes  normal 
and  at  other  times  quite  low.  If  the  volt- 
meter test  shows  the  line  voltage  to  be  quite 
high,  but  uniform,  a  fixed  resistance  of  the 
proper  value  can  be  used. 

Discard  Shorted  Tubes 

When  an  internal  short  develops  in  a 
vacuum  tube  discard  it  immediately.  A  short 
circuit  of  the  arrangements  in  a  vacuum 
tube  is  very  difficult  to  trace.  Do  not  place 
a  defective  tube  in  the  spare  parts  cabinet, 
as  it  may  get  mixed  up  with  the  good 
vacuum  tubes  and  when  you  are  in  a  hurry 


An  Expert  Speaks 

EVERY  projectionist  must  be  suf- 
ficiently interested  in  the  equip- 
ment he  is  operating,  so  that  he  may 
be  able  to  make  corrections  in  faulty 
operation,  in  the  opinion  of  R.  H. 
McCulloch,  who  herewith  offers  some 
suggestions  for  aiding  efficiency  in  tne 
operation  of  sound  systems.  The  Fox 
West  Coast  engineer  is  rated  one  of 
the  leading  authorities   on  sound. 

"Good  tone  quality,"  he  says,  "is 
the  ability  of  an  amplifier  to  evenly 
and  faithfully  amplify  and  reproduce 
in  sounds  the  music,  voice,  or  other 
material  from  the  original  natural 
source.  All  frequencies,  from  the  low- 
est to  the  highest,  should  be  amplified 
to  the  same  extent  without  exagger- 
ation of  some  frequencies  and  sup- 
pression  of   others." 


you    may   grab   the   defective   tube,    which 
may  prove  serious. 

Defective  Batteries 

Batteries  sometimes  lose  their  capacity  be- 
cause the  active  material  has  fallen  from 
the  plates.  This  effect  will  be  observed  by 
the  inability  of  the  battery  to  deliver  or 
take  an  appreciable  charge.  The  remedy 
is  to  have  the  worn-out  plates  replaced  with 
new  ones.  A  hopeless  case  is  the  short- 
circuited  cell  of  a  storage  battery. 

Sometimes  the  material  that  has  fallen  off 
the  plates  piles  up  under  them  and  short- 
circuits  them — thus  causing  one  or  more 
of  the  cells  to  lose  its  voltage  or  to  lose  its 
charge   rapidly.    On  the  other  hand,  there 


are  many  cases  where  a  battery  neither  be- 
haves badly,  nor  does  it  perform  well.  It 
has  no  short-circuited  cells,  nor  does  it 
rapidly  lose  its  charge.  But  it  cannot  be 
charged  to  the  usual  specific  gravity. 

Reviving  Batteries 

Sometimes  the  batteries  which  are  in  this 
condition  can  be  revived.  The  following 
treatment  can  be  used  where  the  plates  of 
a  cell  are  still  in  good  condition,  but  have 
become  sulphated  and  hardened.  In  the 
process  much  of  the  sulphate  is  removed  and 
the  plates  are  softened.  All  the  acid,  in 
the  first  place,  must  be  taken  out  of  the 
cells.  New  acid  is  then  added  and  the  bat- 
tery charged.  At  first,  the  battery  must  be 
charged  slowly.  When  the  specific  gravity 
has  reached  its  maximum  value,  the  charg- 
ing of  the  battery  should  be  stopped  and 
all  the  acid  should  be  drained  from  the  cells. 
Then  they  may  be  refilled  with  distilled 
water  and  the  battery  discharged  through  a 
6-ohm  resistance  which  is  placed  across  the 
terminals.  The  discharging  operation  will 
require  about  24  hours. 

After  discharging,  the  battery  should  be 
charged  again  for  about  12  hours  at  not 
over  10  amperes  and  then  the  charging 
should  be  continued  at  a  much  slower  rate 
for  about  15  to  24  hours  more  for  the  pur- 
pose of  removing  any  excess  of  acid  from 
the  plates  and  to  take  sulphate  deposits 
from  them. 

This  process  should  be  repeated  at  least 
twice  and  possibly  three  times,  removing  all 
the  water  remaining  in  the  cells  and  refilling 
them  with  fresh  distilled  water.  After  this 
the  cells  may  be  filled  with  a  new  acid  solu- 
tion which  should  have  a  gravity  of  1.200 
or  1.250.    As  soon  as  the  new  acid  solution 

(Continued  on   page  76) 


TERMINAL     HAVING 

GREEN     CORROSION 

IS  POSITIVE 

POTATO 


GREEN  SPOT 


IA"  APART 
POLARITY    DETERMINED        r 
8Y  DIRECTION   OF  NEEDLE  DEFLECTION 


The  drawings  illustrate  four  methods  of  determining  polarity.  It  is  always  advisable  to  be 
sure  polarity  is  correct  before  making  permanent  connections.  Where  battery  terminal  mark- 
ings have  been  effected,  one  of  the  above  methods  can  be  used  for  determining  polarity. 
Storage  battery,  illustrated  on  the  left,  must  receive  careful  attention.  Note  the  condition  of 
the  plates  of  the  battery  by  neglecting  to  keep  the  electrotype  level  above  the  tops  of  the  plates 


68 


Motion  Picture  News 


August  2,  19  3  0 


THE' 


Projectionists'  Round  Table 


WE  stated  that  the  flow  of  electric  current 
through  a  conductor  causes  the  genera- 
tion of  heat  in  that  conductor.  Electric 
current  flow  through  a  conductor  causes  an- 
other very  important  effect ;  as  a  matter  of  fact, 
the  operation  of  many  electrical  devices  is  due 
to  the  presence  of  this  effect.  Its  generation  or 
presence,  if  we  may  call  it  that,  is  due  to  the 
fact  that  the  electric  charges  representing  the 
electric  current  are  in  motion.  An  electric 
charge  at  rest  exerts  an  electric  strain  in  all 
directions  surrounding  its  location.  A  moving 
charge  creates  another  strain  or  force  known 
as  the  magnetic  Held.  The  stationary  charge 
has  its  stationary  electric  field.  The  moving 
charge  has  its  own  moving  field  and  the  mag- 
netic field  is  used  to  designate  a  property  of 
a  moving  electric  field,  by  virtue  of  which  prop- 
erty the  electric  field  evokes  magnetic  forces. 

We  made  mention  in  Lesson  3  that  a  sub- 
stance which  will  attract  iron  is  said  to  possess 
magnetic  properties,  or  the  power  of  attraction 
and  repulsion  upon  iron.  Such  a  property  is 
possessed  by  a  magnetic  field  due  to  a  moving 
field.  Quite  naturally  one  would  assume  that 
the  moving  electric  field  and  the  magnetic  field 
are  one  and  the  same. 

In  practice,  however,  it  is  convenient  to  con- 
sider each  a  separate  entity.  One  should  under- 
stand, however,  that  reference  to  a  magnetic 
field  invariably  denotes  the  prejence  of  a  mov- 
ing electric  field.  Mention  of  the  electric  field 
when  a  moving  field  is  discussed  is  usually 
omitted  and  taken  for  granted. 

It  might  be  well  at  this  time  to  remember 
that  the  mention  of  a  moving  electric  field  as 
it  denotes  moving  charges  does  not  necessarily 
mean  more  than  one  charge.  Innumerable 
charges  are,  of  course,  present  in  normal  elec- 


linEs  o*-  flux 
magnetic  field] 


trie  circuits,  but  a  single  moving  charge  would 
also  produce  a  magnetic  field.  This  fact  will 
receive  further  comment  when  we  consider 
magnetic  substances. 

Referring  once  more  to  the  effect  of  current 
flow  through  a  conductor,  the  flow  of  electric 
current  through  a  wire  is  the  same  as  moving 
charges  through  a  wire.  The  effect  produced 
by  this  moving  electric  field  is  a  magnetic  field 


MAG  NLTIC  LINES 

OF  FOdce  AROUND 

WIRE 


WIRE    COlLtD   INTO  LOOP 
FIG.  27 

surrounding  the  wire  as  shown  in  Figure  26 
by  the  concentric  circles  surroundings  the  wire. 
Now,  the  flow  of  the  charges  or  electrons  is  in 
a  certain  definite  direction,  depending  upon  the 
source  of  potential  and,  since  the  magnetic  field 


.By  John  F.  Rider. 


is  produced  by  the  moving  charge,  it  is  possi- 
ble to  imagine  a  definite  direction  of  motion  on 
the  part  of  this  field.    Thus,  the  arrows  asso- 
ciated with  the  concentric  circles  which  repre- 
sent the  field.    It  is  customary  to  refer  to  this 
held  as  consisting  of  flux  lines  and  the  lines 
are  often  referred  to  as  magnetic  lines  of  force. 
( The  magnetic  field  of  a  single  moving 
charge  is  usually  classed  as  constituting 
a    line   surrounding    the    moving    charge 
and,  because  of  the  force  exerted  by  this 
magnetic  field,  the  line  is  referred  to  as 
a  magnetic  line  of  force.) 
Referring  to  Figure  26,  all  wires  which  carry 
electric  current  are  surrounded  by  lines  of  force 


Lesson  Ten 

R.    RIDER,    in   this   lesson,    dis- 


XT-*-    cusses: 


The  magnetic  effect  of  electric  cur- 
rent flow  through  a  conductor. 

The  magnetic  field  around  a  loop 
of  wire. 

The  combined  magnetic  field  around 
two  wires. 

The  polarity  of  solenoids. 

The  electro-magnet. 

The  reason  for  the  magnetic  prop- 
erties of  substances. 


of  flux  lines  and  the  direction  of  the  flux  lines 
is  dependent  upon  the  direction  of  the  current 
flow.  A  general  rule  known  as  the  finger 
rule  isj 

When  a  wire  current  electric  current  is 
! i  rasped  in  the  hand  in  such  manner  that  the 
thumb  points  in  the  direction  of  the  current 
flow,  the  direction  of  the  flux  lines  is  indicated 
by  remaining  fingers  about  the  wire. 

Thus,  in  the  illustration,  if  the  current  is 
assumed  to  be  flowing  away  from  the  observer, 
the  direction  of  the  flux  lines  will  be  toward 
the  right.  If  a  compass  is  placed  near  a  wire 
carrying  direct  current  the  N  pole  of  the  needle 
will  point  toward  the  direction  of  the  magnetic 
field. 

Since  there  is  a  definite  relation  between  the 
direction  of  the  magnetic  field  and  the  current 
flow  in  one  direction,  there  naturally  would  be 
the  same  relation  between  the  two  factors  when 
the  current  is  flowing  in  the  opposite  direction. 
In  other  words,  if  the  direction  of  the  current 
were  changed  so  that  it  flows  toward  the 
observer,  the  direction  of  the  flux  lines  would 
be  changed  so  that  they  would  flow  toward  the 
left.  Mention  of  left  or  right  in  the  aforemen- 
tioned instances  is  just  relative  because  the 
lines  describe  a  circle  around  the  wire. 

The  presence  of  flux  lines  around  a  conduct!  <v 
makes  possible  the  transfer  of  electrical  energy 
from  one  point  to  another  without  definite 
metallic  contact.  The  presence  of  flux  lines  in 
magnetic  materials  makes  possible  the  conver- 
sion of  mechanical  energy  into  electrical  energy. 
(As  an  incidental  point  we  wish  to  remind  the 
reader  of  the  frequently  erroneous  statement 
that  electrical  energy  is  generated.  Such  is  not 
the  case  because  the  mechanical  energy  repre- 
sented by  the  forces  evoked  to  turn  the  device 
is  converted  into  energy  into  electrical  form, 
just  as  the  heat  generated  in  a  resistance  when 
a  voltage  drop  is  produced  is  electrical  energy 
converted  into  heat.) 

Tf  we  now  imagine  the  flow  of  a  single 
charge  or,  in  other  wordf;,  a  constant  value  of 
current,    the    intensity    of    the    magnetic    field 


will  be  represented  by  one  line  of  force.  If 
we  have  a  greater  number  of  moving  charges, 
we  have  a  greater  number  of  lines  of  force. 
The  number  can  then  be  expressed  as  to  the 
intensity  of  the  field  and  we  can  say  that  the 
intensity  of  the  field  is  a  function  of  the  mag- 
nitude of  current.  If  the  current  flow  is  main- 
tained at  a  constant  value,  the  intensity  of  the 
field  remains  constant.  If,  for  some  reason, 
the  magnitude  of  current  is  continually  changed, 
the  intensity  of  the  field  will  continually  vary. 
Further,  if  the  direction  of  the  current  flow 
is  changed  the  direction  of  the  field  will  change. 
Thus,  an  alternate  change  in  the  direction  of 
the  flow  of  current  will  cause  a  corresponding 
alternate  change  in  the  direction  of  the  flux 
lines. 

Magnetic    Field    Around    Loop    or 
Wire 

Recognizing  the  presence  of  a  magnetic  field 
around  a  single  length  of  wire,  what  is  the 
effect  when  the  wire  is  coiled  as  in  Figure  27? 
If  we  have  a  field  around  a  length  of  wire,  we 
naturally  have  a  field  around  any  portion  of 
that  wire,  no  matter  how  fine  the  division,  just 
so  long  as  charges  move  through  that  con- 
ductor, or  as  long  as  electric  current  flows 
through  that  conductor.  If  we  now  coil  the 
length  of  wire  into  a  loop  as  in  Figure  27,  we 
produce  an  effect  as  if  the  wire  when  in  a  loop 
is  a  whirl  of  moving  charges.  The  line  of 
force  now  exist  within  and  without  the  loop, 
just  as  if  we  could  imagine  the  lines  of  force 


A 
FIG.2S 

within   the  straight  conductor  as  well  as  out- 
side of  the  straight  conductor. 

All  the  lines  of  force  pass  around  the  con- 
ductor in  the  same  direction  and  are  strength- 
ened. So  much  so  that,  while  a  straight  length 
of  wire  will  have  very  little  effect  upon  a  bar  of 


iron,  that  same  length  of  wire,  when  formed 
into  a  loop  and  current  passed  through  the 
conductor,  will  draw  a  magnetic  substance  such 
as  iron  into  itself.  Reference  to  Figure  27 
shows  four  points  at  which  lines  of  force  sur- 
round  the  conductor.  Such  lines  are  to  be 
(Continued  on   page  77) 


August  2,  19  3  0 


Motion  Picture  News 


69 


%. 


IMEC  D I II M  TO 
AWXHTISI 


2  DISTINCT  STYLES 
For  Sound  Equipped  Houses 

-THE  TALKING   TRAILER 
—THE   SOUND   TRAILER 

ASK  OUR  SALESMAN  TO  SCREEN 


Jin/erfmmi9^g\  Gems  / 
eft  Sen  faff  0Mtm  Jfdper&fing/ 

TATIONAl  SCRIEN  SIRVIC 

J  %%m  ;;W  *#*  **.  mn*.  tDIUK. 


CHICAGO 

mo  **,*wmitm  jort, 


vm  iowKMsmKim. 


PROTECT 

Your 

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with 

AUTOMATIC  GOLD  SEAL  REGISTERS 

and 

SIMPLEX  TICKET  REGISTERS 

SPEED  ACCURACY         EFFICIENCY 

CATALOGUE  AND  TERMS  UPON  REQUEST 
OR  REPRESENTATIVE,  IF  YOU  PREFER, 
WITHOUT  OBLIGATION. 

General  Register  Corp. 

PARAMOUNT  BUILDING,  TIMES  SQUARE 
NEW  YORK,  N.  Y. 

J.   C.    ENSLEN,   Gen.   Sales   Mgr. 


Modern  Equipment 

Helps  Provide 
Perfect  Programs 

Vallen  Theatrical  equipment  simplifies  the  operation  of 
stage  equipment  and  provides  synchronous  operation  with 
screening  requirements.  Vallen  equipment  is  safe,  noiseless 
and  absolutely  practical  in  design ;  creating  a  distinct 
atmosphere  of  dignity  that  reflects  fitness  in  the  presenta- 
tion of  sound  pictures. 


The  Vallen  Automatic  Screen  Modifier  is  a  practical,  elec- 
trically operated  push  button  controlled  device,  that  defi- 
nitely solves  all  screen  modifying  problems.  It  can  be  used 
with  all  large  size  or  mammoth  screens  for  showing 
Grandeur,  Magnascope,  Widescope  or  any  size  film.  It  is 
readily  and  easily  installed,  compact,  occupying  no  space 
beyond  the  screen  frame  it  embodies.  Electrical  push  but- 
ton stations  can  be  conveniently  located  for  operation  from 
the  stage  or  projection  room.  Its  operation  is  noiseless 
and  instantaneous. 


CONTROL  STATION 


.CONTROL    CIRCUIT 


INDICATING  CIRCUIT 


OPERATED 
Alt  WITH  ONE  BUTTON 


The  Syncontrol  was  developed  to  operate  curtains  at  the 
proper  speed  rate  for  Talking  Pictures.  Curtains  can  be 
started,  stopped  or  reversed  at  any  point  of  travel.  Curtain 
Position  Indicator  mounted  in  the  projection  room.  Always 
shows  the  exact  position  of  curtains  in  relation  to  the  screen. 

Complete  detailed  description  of  Vallen  Theatrical  Equip- 
ment and  facts  showing  how  theatres  are  kept  modern  will 
be  furnished  on  request. 


VALLEN  ELECTRICAL  CO.,  be. 

AKRON,  OHIO 


THEATRICAL  EQUIPMENT 


70 


Motion  Picture  News 


August  2,  19  3  0 


M  ■.::': 

drii 
Sto 

otp-V 
ten    t 

ii     .1 

oice  33-1/3  R.P.M.  synchronous  moti 
urntablc   unit    distributed   nationally 
Inc. 

yr- 

by 

Television  Won't 
Replace  Theatre 

(Continued  from  page  58) 

this  will  become  more  apparent  when  wide- 
screen  projection,  with  the  lifelike  back- 
grounds and  perspective  this  brings  into 
view,  is  generally  adopted  in  public  thea- 
tres. Mechanically,  artistically,  phychologic- 
ally,  the  public  theatre  as  a  focal  point  for 
mass  entertainment  promises  to  continue  as 
a  permanent  factor. 

Already  the  home  motion-talking  picture 
projector  is  a  practical  accomplishment  and 
many  interests  are  working  toward  the  so- 
lution of  the  enormous  problem  of  film  pro- 
duction and  distribution  which  the  theatre 
of  the  home  presents. 

The  value  of  a  picture  depends  upon  how 
well  it  is  liked  by  the  public  and  how  often 
it  can  make  the  rounds  of  exhibition.  The 
problem  is  great  enough  as  applied  to  more 
than  22,000  public  theatres  in  the  United 
States;  it  is  immensely  greater  when  con- 
sidered in  relation  to  theatres  in  millions 
of  homes.  But  here  again  I  am  confident 
science  and  research  will  come  to  the  aid 
of  industry.  The  very  immensity  of  the 
problem  is  a  challenge  to  the  laboratory, 
which  is  now  called  upon  to  produce  photo- 
graphic means  and  methods  that  will  insure 
the  more  economical  production  and  the 
larger  supply  of  positive  prints  from  the 
same  negative. 

Meantime,  equipment  for  recorded  music 
and  speech  has  been  made  available  to  the 
home  through  the  electric  phonograph,  born 
of  the  association  of  the  phonograph  and 
radio  industries.  It  is  the  immediate  means 
of  selective  entertainment  now  offered  to 
the  home.  By  it  every  music  lover  can  make 
his  own  program  and  suit  his  own  taste  in 
musical  culture. 

But  the  electric  phonograph  has  an  even 
larger  significance  to  the  theatre  of  the 
home.  The  phonograph  record  now  sold  like 


Escalators  Advocated 

USE  of  escalators  in  theatres  is 
being  advocated  by  the  Otis 
Elevator  Co.  The  firm  is  recom- 
mending a  cleat  type  of  escalator, 
reversible  to  run  in  either  direction. 
A  button  is  provided  at  the  landing. 
Up  and  down  escalators  are  most 
desirable,  according  to  Otis. 

In  addition  to  escalators,  regular 
fire  stairways  have  to  be  provided, 
in  order  to  meet  building  require- 
ments. 


a  book  or  a  piece  of  sheet  music  will  con- 
tinue to  be  the  basis  of  the  musical  or 
educational  home  library.  The  phonograph 
record  is  an  animated  work  of  reference  and 
entertainment. 

Finally  comes  the  promise  of  television  as 
applied  to  the  theatre  of  the  home.  Impor- 
tant as  has  been  our  progress  in  the  de- 
velopment of  sight  transmission,  great  tech- 
nical problems  still  remain  to  be  solved  be- 
fore such  a  service  can  be  established  upon 
a  practical  basis.  Some  of  the  factors  in- 
volved are  readily  appreciated  when  one 
considers  that  television  programs  of  con- 
tinuing entertainment  value  would  require 
the  transmission  of  approximately  20  pic- 
tures or  more  per  second,  each  picture  the 
equivalent  of  somewhere  between  5,000  and 
10,000  picture  elements.  From  our  present 
knowledge  of  the  principles  of  radio  com- 
munication, the  frequency  bands  required 
for  such  television  transmission  would  run 
from  50,000  to  100,000  cycles  or  more.  New 
channels  of  communication  must  be  pro- 
vided in  space  and  they  must  be  made  rela- 
tively free  from  electrical  interference. 

Televised  Events  Foreseen 

In  the  organization  of  a  broadcasting  ser- 
vice by  television  the  question  immediately 
arises  how  a  spontaneous  event  may  be 
placed  before  the  greatest  possible  number 
of  spectators,  allowing  for  the  fact  that  such 
events  are  apt  to  occur  in  the  daytime,  the 
difference  in  time  in  various  parts  of  the 
country  and  the  family  gathering  hours 
in  the  evening. 

Nevertheless,  the  opportunities  for  enter- 
tainment and  education  which  television 
brings  into  view  are  much  greater  than  its 
service  problems.  Television  could  be  har- 
nessed to  the  motion  picture  screen  so  that 
a  great  event  might  be  simultaneously  re- 
corded in  a  number  of  key  cities  throughout 
the  nation  and  the  talking-motion  picture 
film  distributed  again  by  television  to  mil- 
lions of  homes  some  hours  after  the  actual 
occurrence.  Television,  when  it  does  come 
upon  a  practical  service  basis,  promises  to 
supply  a  vast  invisible  channel  of  distribu- 
tion for  motion  pictures  in  the  home. 

The  inspiration  and  opportunity  for  cre- 
ative talent  will  be  multiplied  manifold  by 
the  enlarged  cultural  conception  of  enter- 
tainment which  selective  programs  will 
make  possible.  There  is  no  saturation  point 
to  the  vast  public  interest  in  everything  that 
entertains,  amuses,  informs  or  instructs.  The 
new  age  of  electrical  entertainment  which 
will  bring  the  artist  to  the  public,  the  lec- 
turer to  his  audience  and  the  educator  to 
his  student  body  offers  a  vast  field  of  op- 
portunity to  creative  talent. 


Claim  New  Fabric 
Is  Acoustic  Aid 


Milwaukee  —  The  National  Rug  Mills,. 
Inc.,  has  placed  on  the  market  a  new  type 
of  fabric  to  improve  acoustics  in  the  audi- 
torium of  theatres,  schools  and  public  build- 
ings. It  is  known  as  Auditec  and  is  fastened 
directly  on  the  walls  or  ceiling. 

Auditec  is  made  of  a  strong  vegetable 
fibre  product  "needled"  to  a  surfacing  ma- 
terial that  resembles  loosely  woven  monks 
cloth.  It  is  permanently  vermin-proof.  By 
a  special  process  it  is  transformed  into  a 
decorative  richness  by  the  application  of 
analine  dye,  which  colors  but  is  said  not  to 
impair  the  absorbent  qualities. 

A  selection  of  six  mellow  colors  is  offered 
and  the  fabric,  when  in  place,  resists  a  hot 
flame  directly  applied  against  its  surface. 
It  can  be  naiied  to  concrete  or  brick  walls 
with  concrete  nails  and  offers  little  lodging 
for  dirt.  It  can  be  cleaned  readily  with  a 
wall  brush  or  a  vacuum  cleaner. 

The  firm  furnishes  a  questionnaire  free, 
which  if  filled  out  enables  its  engineers  to 
determine  the  area  needed  to  be  covered 
with  Auditec  and  its  proper  location.  It  is 
designed  for  easy  installation  and  a  specially 
cut  wood  moulding  that  covers  the  edge  of 
the  panels  is  included  at  slight  additional 
cost. 

William  C.  Knoernschild  is  vice  president 
of  the  National  Rug  Mills,  Inc.,  and  H.  J. 
Knoernschild,  secretary  and  treasurer. 


Qeneral  Register  To 

Have  Own  Branches 

Establishment  of  a  national  system  of 
distribution  is  planned  by  J.  C.  Enslen,  gen- 
eral sales  manager  of  General  Register 
Corp.,  which  recently  took  over  Automatic 
Ticket  and  Register  Corp. 

General  Register  is  to  produce  a  number 
of  vending  devices  but  will  not  handle 
tickets.  Enslen  formerly  was  president  of 
the  World  Ticket  and  Supply  Co. 


New    Model    'D"    Van    Horne-Flewclling 
tube  checker. 


-A  h  gust  2,  19  30 


Motion  Picture  News 


71 


One  Cooling  Plant 
To  Serve  2  Houses 

TOLEDO — A  refrigeration  plant  that 
will  serve  both  the  Rivoh  and  the 
Palace,  recent  R-K-0  acquisitions 
here,  is  to  be  installed  in  the  basement  of 
the  Rivoli.  The  fact  that  the  houses  are 
separated  only  by  a  10-foot  areaway  con- 
vinced engineers  that  one  major  installation 
could  be  made  to  control  the  temperature 
and  purity  of  the  air  in  both,  so  work  is 
going  forward  at  once  on  this  distinctly 
unique  project.  The  Cooling  and  Air  Con- 
ditioning Corporation,  Xew  York,  has  been 
entrusted  with  the  job,  which  is  regarded 
as  one  of  the  most  unusual  in  theatre  build- 
ing annals. 

There  will  be  one  refrigeration  unit,  con- 
sisting of  three  variable  speed  rotary  con- 
densers with  the  latest  automatic  safety  de- 
vices and  highly  simplified  controls,  coupled 
with  a  separate  conditioning  unit  in  each 
theatre.  A  forced  draft  cooling  tower,  of 
1,250-gallon  capacity,  on  the  Rivoli  roof 
will  insure  the  water  supply.  The  cost  of 
the  complete  installation,  which  will  be  of 
the  down  draft  type  will  drop  panel  work 
throughout,  is  estimated  at  $103,000.  It  will 
have  a  capacity  of  250  tons,  90  of  which 
will  provide  for  the  Palace's  seating  capa- 
city of  1,200  and  the  rest  for  the  Rivoli, 
which  as  remodeled  will  accommodate  2,800. 
although  it  will  be  possible  to  concentrate 
the  whole  capacity  of  the  plant  on  either 
house  at  will. 

Water  refrigeration  will  be  attended  to 
by  the  main  anit  of  the  cooling  system  under 
thermostat  regulation  and  piped  to  the  air 
washing  apparatus  in  each  theater,  one  con- 
trol room  serving  for  the  entire  system. 
The  complete  installation,  incidentally,  will 
require  the  attention  of  but  one  man  for  its 
operation.  The  room  which  will  house  the 
central  unit  formerly  was  a  ballroom  op- 
erated in  conjunction  with  the  theatre  for  a 
season  or  two  after  it  opened  in  1920  and 
waste  space  since  then. 

Both  houses  now  are  undergoing  exten- 
sive alterations,  the  remodeling  program  be- 
ing expected  to  dig  into  the  R-K-0  coffers 
about  $350,000  worth.  Other  changes  being 
made  under  the  direction  of  John  Eberson, 
architect,  include  the  removal  of  boxes  in 
both  theatres,  addition  of  two  huge  arches 
in  the  Rivoli  and  the  shifting  about  of  office 
and  wash  room  space.  New  seats,  carpets, 
stage  equipment  and  RCA  wiring  are  being 
installed  in  both  houses.  Alterations  are 
being  made  under  the  supervision  of  D.  P. 
Canavan,  manager  of  R-K-O's  eastern  con- 
struction department. 

According  to  present  plans  the  theatres, 
which  were  purchased  from  the  Sourbier 
interests  April  1,  will  be  reponed  on  Labor 
Dav,  the  Rivoli  with  a  vaudeville  and  pic- 
ture policy,  the  Palace  with  pictures  ex- 
clusively. 

Howard  Feigley  is  resident  manager  of 
the  joint  enterprise  and  the  houses  will  be 
a  unit  of  J.  E.  Firnkoess'  division,  head- 
quarters of  which  are  in  Cleveland. 


New  Chair  Is  Placed 

On  Market  by  Stones 

Philadelphia— L.  E.  and  E.  C.  Stone  re- 
cently placed  on  the  market  a  12  gauge 
steel  chair,  which  has  six  ball  bearings  to 
each  hinge. 


Made  on  the   premises.     Home-made   cooling 

system     developed     by     Clarence     Wilkerson 

for    Locw's    Strand    at    Memphis 


Home  Made  Cooling 
System  at  Memphis 

Memphis — Loew's  Strand,  equipped  with 
the  old  style  fan  system,  found  the  air 
sucked  into  the  theatre  was  merely  the  hot 
air  from  the  street.  Various  ways  and 
means  of  cooling  the  theatre  were  discussed 
and  the  solution  was  hit  upon  by  Wilkerson, 
the  porter.  Being  somewhat  of  a  "jack-of- 
all -trades,"  Clarence  conceived  the  idea  of 
installing  water  sprays  similar  to  the  large 
plants  and  cooling  the  water  by  ice. 

A  large  box  "C"  was  constructed  with  ce- 
ment base  and  heavy  wooden  sides.  Inside 
of  this  box  32  large  50-gallon  iron  con- 
tainers (the  same  as  used  in  ice  plants  to 
mold  ice  cakes)  were  placed  and  connected 
by  pipes.  Packing  of  sawdust  was  placed 
around  these  cans  and  large  lid  on  top. 
Valves  as  shown  on  attached  diagram  "A" 
controlled  the  water  in  the  various  cans. 
Motor  and  Dump  "D"  pump  the  water  from 
the  "pan"  beneath  the  sprays  back  into  the 
ice-box  whence  it  is  recirculated  into  the 
sprays. 

"B"  as  shown  in  the  accompanying  illus- 
tration is  connected  with  a  floater  that  shuts 
on  or  off  the  valves  when  the  water  level 
reaches  a  certain  point. 

The  whole  cost  of  the  outfit  did  not  ex- 
ceed $250.  And,  believe  it  or  not,  the  re- 
Milts  are  satisfactory.  The  temperature  in 
the  theatre,  seating  about  1,200,  is  some- 
times more  comfortable  than  the  larger 
houses  with  the  latest  types  of  cooling  plant. 


Landscaping  Part  of  Fox 
West  Coast  Enterprise 

Hollywood — Landscaping  assumes  an  im- 
portant role  in  plans  completed  for  the  Fox 
Los  Feliz,  to  be  built  at  Vermont  and 
Franklin  Aves.  Morgan,  Wells  &  Clements 
are  the  architects.  Every  seat  in  the  house 
will  be  a  loge  seat,  fully  upholstered  in 
leather.  The  grounds  around  .the  house 
will  be  landscaped  with  flowers  and  trees. 


.  /  sketch  of  the  exterior  of  the  Los  Feliz, 
as  conceived  by  the  architectural  firm  of 
M<>r</iin.  Wells  &  Clements,  is  illustrated 
'>ii  page  37  of  this  edition. 


Mercury  Sells  Coolness 

Canandaiga,  N.  Y. — A  seven-foot-high 
thermometer  with  movable  red  rod  to  repre- 
sent the  mercury  is  the  means  used  to  sell 
his  cooling  system  by  Manager  William 
McFarlane  of  the  Fox  Playhouse.  In  addi- 
tion, he  has  a  marquee  electric  sign,  "Come 
In  Here.    It's  Cool." 


Qries  Sound  Film 
ReproducerReady 

Gries  Reproducer  Co.,  now  is  marketing 
a  portable  sound-on-film  reproducing  sys- 
tem equipped  with  mechanical  features  and 
a  special  lens  block.  Provision  has  been 
made  for  addition  of  a  turntable  where  de- 
sired. There  are  no  illuminated  or  projected 
slits,  the  company  states,  pointing  out  that 
the  image  is  obtained  by  an  arrangement  of 
lenses  which  results  in  a  slit  of  .001  inches 
in  width.  The  light  source  is  the  standard 
32  watt  exciter  lamp. 

The  electrical  system  consists  of  an  am- 
plifier system  giving  a  total  amplification 
of  100-125  Db  and  is  powered  entirely  from 
an  A.C.  110  volt  source.  The  output  stage 
is  capable  of  delivering  3  watts  of  power. 
An  attenuator  system  controls  the  volume 
and  changeover  is  accomplished  by  a  switch, 
thereby  eliminating  readjustment  of  the 
fader.  The  changeover  switch  simultan- 
eously controls  the  exciter  lamps.  A  power 
unit  delivers  direct  current  to  the  various 
circuits  including  the  excitor  lamps  and  the 
photo  electric  cells,  and  is  designed  for 
either  one  or  two  projectors.  The  complete 
electrical  system  is  housed  in  one  metal  con- 
tainer with  plug  connections  placed  to  re- 
ceive the  house  line  and  the  speaker  cables. 

Sound  is  distributed  by  two  exponential 
horns  placed  behind  the  sound  screen.  These 
speakers  provide  sound  distribution  for  aud- 
itoriums with  a  seating  capacity  of  300  per- 
sons. The  speakers  are  connected  to  the 
main  system  with  a  single  cable.  The  screen 
is  mounted  on  a  collapsible  stand  suitable 
for  a  7x9  picture.  All  these  elements  are 
packed  in  either  one  or  two  trunks  depend- 
ing on  the  number  of  projectors  making  a 
simple  and  compact  unit  and  easily  port- 
able. 


Anderson  Offering  New 

Sound'on-Film  System 

Anderson  Electric  Sound  Research  has 
developed  a  new  sound-on-film  unit.  This 
follows  introduction  of  a  photolytic  cell  by 
the  Arcturus  Radio  Tube  Co.  Simplicity  of 
attachment  and  operation  is  a  feature 
claimed  for  the  new  equipment.  The  de- 
vice has  no  gears  or  shafts  with  low  cost 
of  operation  claimed  as  an  added  feature. 

While  the  performance  of  the  unit  is 
made  possible  by  the  photolytic  cell,  the 
cell  also  adds  its  own  qualities,  it  is  stated. 
This,  it  is  claimed,  eliminates  background 
noises,  has  low  coupling,  impedance  is  shock 
proof  and  non-microphonic. 

The  new  unit  consists  of  two  sound-on- 
film  heads,  photolytic  cells,  pre-amplification 
and  exciting  lamps.  The  attachment,  it  is 
claimed,  can  be  hooked  to  any  make  pro- 
jector and  will  be  sold  outright  for  $1,000. 


Qets  Westinghouse  Post 

C.  E.  Stephens  now  is  serving  as  com- 
mercial vice-president  of  Westinghouse 
Electric  and  Manufacturing  Co.,  in  charge 
of  the  Atlantic  division  with  headquarters 
in  New  York.  His  recent  election  to  the  post 
climaxes  30  years  of  association  with  the 
company.  He  formerly  was  a  district  man- 
ager. Stephens  is  a  director  of  the  American 
Institute  of  Electrical  Engineers 


72 


Motion  Picture  News 


August  2,  19 SO 


Boosting  Kids 
Helps  the  B.O. 

(Continued  from  page  53) 

students  as  well  as  talent  to  the  theatre. 

Where  you  do  not  have  sewing  classes  or 
manual  training  classes,  you  can  still  have  ex- 
hibits for  children,  and  these  might  be  some- 
thing as  outlined  further  on. 

Doll  and  Toy  Show 

Here  is  a  stunt  which  can  be  well  employed 
in  one  of  your  houses  even  though  you  have 
a  tie-up  with  the  schools  for  the  sewing  and 
manual  training  exhibit.  This  can  be  in  addi- 
tion to  the  other,  or  even  by  itself  will  prove 
interesting. 

Have  a  doll  show  with  prizes  offered  for  the 
dolls  most  effectively  dressed.  There  can  be 
a  prize  for  the  most  beautiful  doll,  for  the 
most  comical  doll,  the  largest  doll,  the  smallest 
doll,  and  the  most  unusual  doll,  etc.     This  will 


interest  young  children,  and  the  older  ones  as 
well  as  girls  who  are  interested  in  showing, 
may  enter  dolls  in  the  contest  especially  if  you 
offer  some  prizes. 

There  should  be  a  prize  for  little  girls,  such 
as  a  baby  doll,  and  the  prize  for  the  more 
grown  up  girl — such  as  a  toilet  set  or  silk 
stockings,   or  a  party  bag,  or   some   such  gift. 

These  prizes  might  be  promoted,  or,  of 
course,   can  be   obtained  quite   inexpensively. 

So  that  the  exhibit  would  be  interesting  to 
boys  as  well  as  girls,  you  could  have  along  with 
the  doll  show,  a  display  of  home-made  toys  or 
aeroplanes,  or  radios.  Here  again,  you  would 
offer  prizes  for  the  best  home-made  toy — per- 
haps a  prize  for  the  best  radio,  or  the  best 
aeroplane,  etc.  These,  however,  would  have 
to  be  home-made  because  they  have  to  show 
children's  skill  and  the  poor  youngsters  should 
have  some  chance  at  the  prizes  as  much  as  the 
ones  who  can  afford  more  expensive  playthings. 

At  the  close  of  the  contest,  the  prize  winning 
articles  can  be  exhibited  in  one  of  the  stores, 
either  in  the  window,  the  toy  department,  or 
children's  department,  and  thus  advertise  the 
theatre. 


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The  results  of  these  years  of  experience — backed  by  unceasing 
research  and  extensive  investigations — are  to  be  found  in  this 
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Special  Children's  Matinees 

In  connection  with  the  children's  activities 
outlined  you  can  make  these  exhibits  have  a 
general  appeal  if  you  employ  some  stunts  such 
as  the   following: 

Harmonica  contest,  balloon  blowing  contest, 
aeroplane  sailing  contest,  milk-drinking  contest. 

There  are  a  number  of  other  stunts  along 
these  lines  which  you  can  figure  out. 

In  the  milk-drinking  contest,  of  course,  the 
prize  goes  to  the  child  who  drinks  the  milk  the 
quickest.  The  children  are  lined  up  on  the 
stage   and   provided   with   straws. 

With  the  balloon-blowing  contest,  the  chil- 
dren blow  up  these  ballons  and  the  child  that 
blows  up  the  balloon  the  largest  size,  gets  the 
prize. 

A  lot  of  fun  is  created  if  you  have  the  chil- 
dren eat  crackers  and  then  see  which  one  can 
whistle  first  after  he  has  swallowed  the  cracker 
crumbs. 

The  aeroplane-sailing  contest  is  staged  as 
follows :  Use  little  aeroplanes  such  as  you  re- 
ceived recently  from  the  Sail-Me  Company  (in 
connection  with  "Young  Eagles.")  Train  a 
couple  of  youngsters  in  advance  to  sail  these 
planes  cleverly.  They  can  be  made  to  loop  the 
loop  by  putting  a  little  weight  on  the  tail  (a 
very  small  paper  clip  will  do),  and  they  can  be 
made  to  sail  over  the  audience  and  back  to  the 
stage.  Offer  a  prize  to  the  youngster  that  can 
sail  the  planes  best.  I  think  two  boys  who 
know  how  to  do  it  should  start  off  the  stunt 
and  then  ask  for  children  to  come  up  on  the 
stage  and  try. 

The  harmonica  contest,  of  course,  you  under- 
stand how  to  operate.  You  can  have  any  num- 
ber of  these  stunts  worked  out  using  some  each 
Saturday,  or  at  after-school  matinees,  employ- 
ing them,  of  course,  in  the  house  where  you 
have  a  picture  suitable  for  children. 

The  Kiddies'  Club 

A  very  successful  Kiddies'  Club  has  been 
worked  out  in  Bloomington  by  Manager  Law- 
ler.  You  might  do  the  same  thing  in  your 
town  and  employ  as  part  of  the  club  activities 
some  of  the  stunts  as  outlined  in  this  manual 
together  with  ideas  submitted  by  Mr.  Lawler. 
lie  has  built  his  club  around  the  organist,  but 
where  you  do  not  have  an  organist,  you  can 
still  have  a  club. 

The  club  was  started  at  a  matinee  which 
opened  at  one  o'clock  and  the  manager  ad- 
dressed the  children  telling  them  that  it  would 
be  lots  of  fun  for  everyone  and  asked  the 
children  to  submit  their  idea  of  a  name  for 
the  club,  and  he  offered  a  prize  for  the  best 
name — the  one  that  would  be  selected.  This 
was  a  free  show,  but  of  course,  you  do  not 
need  to  start  with  a  free  show  unless  you  see 
fit. 

The  following  week  was  a  candy  matinee 
with  the  manager  obtaining  the  candy  free  of 
charge.  Another  week,  the  head  of  the  Boy 
Scouts  was  sent  to  address  the  children  on 
'Americanism"  and  each  week  some  city  of- 
ficial will  appear  at  the  matinee  to  talk  to  the 
children  on  "Safety."  The  children  have  been 
provided  with  club  buttons. 

You  can  work  out  something  along  these  lines 
and  have  a  local  athletic  coach  to  talk  there 
one  Saturday,  and  perhaps  another  day,  some- 
one from  the  library  to  tell  stories  and  talk  to 
the  children  about  books  and  another  Saturday 
have  a  singing  contest. 

Have  the  children  send  in  cards  telling  when 
their  birthday  is,  and  then  through  the  columns 
of  the  newspaper,  list  names  of  children  who 
have  birthdays,  and  are,  therefore,  entitled  to 
get  in  free  by  identifying  themselves  at  the 
door.  They  would  have  to  bring  in  a  birthday 
card  which  you  would  send  them. 

Along  these  lines,  you  can  perhaps  use  a 
ticket  which  when  used  five  or  six  consecutive 
times,  entitles  the  child  to  see  a  seventh  show 
free  of  charge.  They  might  be  used  instead 
of  buttons  and  they  would  be  punched  each 
Saturday. 

If  you   start  a  Kiddies'   Club,   you  will   find 
some   additional    stunts   on   the    following   page 
(Continued  on  page  74) 


August  2,  19  30 


Motion  Picture  News 


73 


A  Low-Priced  Electrical 
Curtain  Control  Unit 

A  compact,  simple,  practically  designed  and 
efficiently  operated  curtain  control  unit  offered 
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The    complete    unit.    Electric 

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NOTE  — Our  smaller 
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Macy  10  ft. 
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concert   type 


MACY   MANUFACTURING   CORP. 

1451    Thirty-ninth    Street,    Brooklyn,    N.    Y. 


"SILENT  AS   THE  SPHINX" 

t^Wf  ILL  Arctic  Nu-Air  cool  my  theatre 
» 'to  my  complete  satisfaction?"  This 
is  the  question  that  has  been  asked  by  more 
than  4,000  theatre  owners  and  operators — 
and  successfully  answered  by  this  equipment. 

Arctic  Nu-Air  fills  the  theatre  with  brisk 
cooling  currents  of  fresh  air.  If  you  had 
an  individual  electric  fan  for  every  person 
in  the  audience  you  could  not  get  better 
results.  And  in  addition  to  cooling,  Arctic 
Nu-Air  completely  changes  the  air  every 
three  minutes. 

The  new  model  embodies  many  valuable  ex- 
clusive features,  including  a  beautifully  dec- 
orative grill  that  harmonizes  with  any  sur- 
roundings. 

Costs  less  to  buy,  less  to  install,  less  to  oper- 
ate. An  all-year  necessity.  Write  for  this 
book  and  detailed  information. 

Arctic   Nu-Air   Corporation 

2103   Kennedy   St.   N.   E.,   Minneapolis,    M 


PACIFIC    COAST    DISTRIBUTORS 
B.  F.  SHEARER  CO. 
SEATTLE        PORTLAND        LOS   ANGELES 


ARCTIC  NU-AIR  CORP. 

2103   Kennedy  St.,   N.   E. 
Minneapolis,   Minn. 


Gentlemen :     Without  obligation  on  my  ""*■■ 

part,  please  give  me  detailed  information  about  the 
ARCTIC  NU-AIR  COOLING  and  VENTILATING  SYSTEM. 


Name 

Name  of  Theatre 

Address 

City State . 


74 


Motion  Picture  News 


August  2,  19  30 


Boosting  Kids 
Helps  the  B.O. 

(Continued  from  page  72) 
which  can  be   worked   out   in  connection   with 
the  club  or  as  individual  activities  which  will 
appeal  to  children  and  will  stimulate  attendance. 

Prize  Matinees 

You  can  obtain  children's  watches  guaran- 
teed for  one  year  made  in  wrist  watch  style 
with  a  leather  band,  while  gold  filled  case  and 
i  >therwise  very  attractive  at  a  nominal  cost. 

We  gave  some  of  these  away  in  one  of  our 
towns  and  they  made  a  big  hit.  They  appealed 
to  children  up  to  16  and  17  years  of  age  and 
come  in  both  boys'  and  girls'  styles. 

You  can  also  purchase  go-ponies  each  and 
those,  of  course,  have  a  strong  appeal  for  chil- 
dren up  to  10  years  of  age. 

You  might,  therefore,  work  out  some  prize 
matinees  at  which  you  would  give  away  two 
watches  and  two  go-ponies  or  more  or  less. 
Two  of  each  would  make  your  matinee  cost 
you  about  $9,  and  if  this  is  too  much,  you  can 
give  away  fewer  prizes. 

This,  I  think,  will  stimulate  attendance  be- 
cause they  are  prizes  that  children  will  want. 

Where  it  is  possible  to  use  your  stage,  you 
can  have  go-pony  races   offering  a  prize  such 


Watch  Extinguishers 

REFILLING  of  fire  extin- 
guishers containing  soda  and 
acid  or  foamite  solution  should  be 
done  at  least  once  a  year.  Extin- 
guishers containing  tetra-chloride 
solution  should  be  shaken  well  twice 
a  year.  Whenever  a  fire  extin- 
guisher is  used,  it  should  be  drained 
of  its  contents  and  refilled.  A  label 
carrying  the  date  of  refilling  and 
inspection  is  an  aid. 


as  a  box  of  candy  or  a  Joy  for  the  child  win- 
ning the  race. 

To  do  this,  you  line  the  children  up  at  the 
end  of  the  stage,  start  them  off  and  determine 
the  winner  and  then  let  another  group  race, 
until  you  have  three  or  four  winners  and  then 
match  these  winners  in  a  final  race.  You  could 
give  a  go-pony  perhaps  to  the  winner,  and  you 
could  give  away  candy  prize  to  the  other  par- 
ticipants in  the  race. 

Dancing  School  Tie-Ups 

It  always  means  extra  money  at  the  box- 
office  if  you  can  arrange  for  the  local  dancing 


SYNCRODISK 

STANDS  THEM  UP! 


Clear,  Sweet,  Life-like — that  is  Syncrodisk 
quality  reproduction.  It  holds  a  steady  patron- 
age who  tell  their  friends  and  thus  build  up 
your  business. 

SYNCRODISK   SOUND    -    ON    -    FILM— 

People,  many  people,  have  stopped  to  tell  the 
house  managers  it  is  by  far  the  best  they've 
ever  heard.     Over  20  sold  and  delivered. 

SYNCRODISK  TURNTABLE  —  The 

machine  that  built  the  Weber  reputation. 
Beautifully  designed  and  constructed  for  de- 
pendable, long,  trouble-free  service.  Over  1,300 
in  use.  Two  Turntables  with  Pick-ups  and 
Fader,  complete  $500. 

SYNCRODISK  JUNIOR— Similar  in  design 
and  quality  to  the  big  one  but  built  for  the 
small  house,  the  part  time  movie,  school, 
church  or  auditorium.  Two  Turntables  with 
Pick-ups   and  Fader,  complete  $150. 


HI  III  II  Si  1C  IBBSI    C  OIIIMIIIA  I IOS 


59   RUTTER   ST. 


ROCHESTER,  N.  Y. 


schools  to  put  on  an  exhibition  in  addition  to 
your   performance. 

Teachers  are  always  anxious  to  exhibit  their 
pupils  and  especially  at  this  time  of  year  when 
all  the  dancing  schools  have  their  closing  pro- 
grams. 

In  the  towns  where  we  have  this  as  an  an- 
nual or  semi-annual  event,  it  never  fails  to 
stimulate  business  for  the  nights.  Why  not 
work  this  out  as  one  of  your  tie-ups?  It  will 
not  cost  you  anything  but  the  stage  hands  as 
most  dancing  schools  have  to  use  their  own 
pianist  who  is  familiar  with  the  work  of  ac- 
companying the  children. 

By  putting  on  the  dancing  revue  once  be- 
tween shows,  those  who  do  not  care  to  see  it 
will  not  have  to  sit  through  it,  and  you  can 
depend  on  it  that  the  parents  and  friends  of 
those  participating  will  be  on  the  job  to  see 
the  show. 

Serials 

If  you  are  getting  "King  of  the  Congo"  or 
"Hunting  Tigers  in  India,"  do  not  let  it  open 
"cold"  but  play  it  up  in  advance. 

Balloons  with  animal  pictures  are  very  cheap, 
and  you  can  distribute  these  in  advance  as  a 
means  of  advertising  the  opening  of  the  picture. 

It  would  be  a  good  idea  to  open  your  serial 
by  distributing  tickets  in  advance  to  the  chil- 
dren who  would  use  them  throughout  the  serial 
and  if  they  attend  all  the  performances  up  to 
the  last  one,  and  if  their  tickets  are  punched 
to  indicate  this,  they  may  see  the  last  perform- 
ance free. 

Some  Reminders 

Don't  forget,  if  you  use  street  ballyhoos 
such  as  cowboys  on  horseback  to  advertise 
"Lights  of  Western  Stars,"  or  "The  Texan," 
or  any  other  pictures  of  this  kind,  send  the 
cowboy  to  the  schools.  By  the  same  token, 
if  you  are  using  an  aeroplane  over  the  city  to 
advertise  "Young  Eagles,"  or  any  kind  of  an 
outdoor  ballyhoo  at  all  to  advertise  the  picture 
that  has  any  appeal  to  the  children,  get  this 
ballyhoo  in  the  neighborhood  of  the  schools  at 
dismissal  time. 

Children  will  go  home  and  talk  about  the 
ballyhoo  as  it  will  impress  them  more  than  it 
will  adults. 

Don't  forget  to  use  the  information  on  pic- 
tures  recommended   by  the    Parent-Teachers. 

Don't  forget  to  bring  your  special  children's 
attractions  and  activities  to  the  attention  of  the 
P.  T.  A. 

To  get  a  notice  on  the  literary  bulletin  board 
when  you  have  a  speaker  from  the  city  to 
talk  on  "Safety." 

To  get  a  notice  on  the  library  bulletin  board 
when  you  have  a  librarian  to  talk  about  books 
and  tell  stories. 

To  get  bulletins  up  in  the  schools  and  library, 
when  you  have  children's  exhibits  in  the  lobby 
such  as  the  doll  show,  and  aeroplane  show. 

To  mention  your  activities  in  your  newspaper 
advertising. 

To   talk    to    the    children   yourself    or   even 
through  the  public  address  system  in  your  the- 
atre, impressing  upon  them  your  various  chil- 
dren's  activities. 


Draperies 
Decorations      %. 


Magnascope 
Screens 


340  W.  41st  ST. 


NOVELTV 

/CEniC 

,  '/TUDIO/l 


BUILT   OH   MERIT 


Settings 

Acoustical 
Treatments 

Acoustical 
Banners 


New   York   City 


iftJLj 

I  ^  Shrubs  &  Flowers 

WB-                          FOR 

|f          Auditorium,  Lobbies 

and  Foyers 

DECORATING  OF 
S                     ORCHESTRA  PITS 
^                        A  SPECIALTY 

Write  for  Catalogue  No.  7 

&— ? 

FRANK  NETSCHERT,  Inc. 

61   BARCLAY  STREET 
NEW  YORK.  N.  Y. 

August  2,  19  3  0 


Motion  Picture  News 


75 


August  Rich  With  Opportunities  To 
Stage    Special    Shows    for    Children 


Wm.   Carey,   Aug.    17. 

English  missionary  to  India. 

(a)  Guest   of    honor:    returned   missionaries 
and  world  travelers. 

(b)  President  of  Missionary  Society  of  local 
church  to  tell  of  experiences  of  mission- 
aries in  various  countries,  the  hardships, 
etc. 

(c)  Display  of  stars  and  stripes  and  union 
jack. 

Pictures  : 

1.  "Hunting  Tigers  in  India"   (Talking  Pic- 

tures Epics,  syn.  8  rls.) 

2.  "The  Gorilla  Hunt"   (RKO  5  rls.) 

3.  "Chang"    (Para.  8  rls.) 

4.  "The  Missing  Link"  (African  game  hunt. 

Warner   7   rls.) 
Shorts  : 

1.  FitzDatrick  Travel  Talk  on  India   (1  rl.) 

2.  "The  Jungle  Sluggard"  (Three-toed  sloth 

— Pathe   1  rl.) 

3.  "Jungle    Bungles"    (Felix   cartoon.    Educ. 

1    rl.) 

4.  "Jungle   Fool"    (Fable— Pathe   1   rl.) 

5.  "The   Golden    Pagoda"    (Travel   east   of 

Suez— Pathe   1   rl.) 

6.  "Jungle    Drums"    (Technicolor.    Tiffffany 

I  rl.) 

7.  "Jungle    Rhythm"    (Mickey    Mouse   car- 

toon.  Columbia   1    rl.) 

8.  "The  Lion's  Roar"    (Educ.   1   rl.) 

9.  "Mandalay"  (British  soldiers  in  India. 
.Pathe    1    rl.) 

Saturday,  August  23 

Orvtlle  Wright,  Aug.   19.   1871. 
Aviator    and    inventor. 

(a)  Guests   of   honor:    local    aviators. 

(b)  Representative  from  School  of  Avia- 
tion or  Airway  Transportation  Com- 
pany to  tell  of  progress  of  aviation  from 
the  first  Wright  planes  to  the  present 
de  luxe  planes. 

(c)  Representative  of  playground  department 
to  illustrate  to  children  the  various  types 
of  model   planes. 

(d)  Display  in  foyer  of  model  planes  made 
by  children — prizes  awarded  for  best  in 
each   classification. 

(e)  If  possible  conduct  model  airplane  tour- 
nament in  morning. 

(f)  Librarian  to  suggest  a  list  of  stories  on 
aviation. 

(g)  Doorman  in  aviation  uniform. 
Pictures  : 

1.  "Flight"    (Columbia,    silent,    10    rls.    syn. 

II  rls.) 

2.  "Flying   Romeos"    (Sidney-Murray.  F.N. 

silent,    7    rls.) 

3.  "With  Byrd  at  South  Pole"  (Para.  8  rls. 

syn.) 

4.  "Air  Circus"    (Fox,  sil.  and  svn.  8  rls.) 

5.  "Flying    Fleet"     (Novarro.    MGM.    syn. 

10    rls.) 

6.  "Young  Eagles"    (Para.,  sil.  and  syn.,  7 

rls.) 

7.  "Flying  Fool"   (Boyd.  Pathe  7  rls.,  syn.) 

8.  "Flying   Luck"    (Pathe   7   rls.,   sil.) 

9.  "Air  Legion"  (Moreno.  RKO,  sil,  7  rls.) 

10.  "Amazing  Vagabond"    (Aviation- western. 

RKO,  6  rls.,  sil.) 

11.  "Cloud  Dodger"  (Aviation-western.  Univ. 

5   rls.,   sil.) 

12.  "Here   for  a   Night"    (Airplane  comedy. 

Univ.  5  rls.,  silent) 

13.  "Sky   Skidder"    (Univ.   5  rls.   sil.)      - 

14.  "Aviator"    (Horton.   Warner,   sil.   6,   syn. 

rls.) 
Shorts  : 
1.     "Come    Take    a    Trip    in    My    Airship" 
(Aanimated   song  cartoon — Para.    1   rl.) 


{Continued  from  page  52) 

2.  "Happy   Landings"    (Visugraphic,   sil.) 

3.  "Sky  Skippers"    (Fable.   Pathe,  sound) 

4.  "The  Take  Off"   (Comedy.    Univ.  2  rls.  I 

5.  "Winging  West"   (Pathe  2  rls.) 

6.  "Race  to  Paris"  (Lindbergh.    Educ.  1  rl.) 

7.  "Skyranger"    (Educ.    2    rls.) 

8.  Skvwavman"    (Educ.    2   rls.) 

9.  "Air   Derby"    (Educ.  2  rls.) 
10.  Cloud   Patrol""    (Educ.   2   rls.) 

The  Yacht  "America"   Won-  the  Squadron 
Cup  at  the  International  Regatta,  Covves, 
England,  Aug.  22,  1851. 
(a)  Guests  of  Honor: 

1.  Officers  of  yacht  club. 

2.  Sea  captain. 

3.  Naval  officers. 

b)  Sea    captain    or    naval    officers,    or    local 

yacht  owner  to  describe  an  international 
regatta. 

c)  Representative    from     Daughters    of    the 

British  Empire  to  give  history  of  activi- 
ties of  Sir  Thomas  Lipton  in  promoting 
yacht  races. 

(d)  Doorman  in  sailor  costume. 

(e)  Display   of   miniature  yachts. 

(f)  If  possible  cooperate  with  local  news- 
paper, yacht  club,  etc.,  in  staging  a  min- 
iature regatta,  merchants  to  award 
prizes. 

Pictures : 

1.  "Cappy    Ricks"     (Thos.    Meighan — Para. 

8  rl.) 

2.  "Let  It  Rain"   (comedy — Para.  7  rls.) 
Shorts: 

1.  "Ship  Ahoy"   (Fable— Pathe  1  rl.) 

2.  "Call  of  the  Sea"  (Colorart — Educ.  2  rls.) 

3.  "Salt  Water  Ballads"  (Bruce— Para.  1  rl.) 

4.  "Dancing  Gob"  (Para.  2  rls.) 

5.  "Frolicking   Fish"    (Silly   Symphony  car- 

toon— Columbia  1  rl.) 

6.  "Newspaper    Newsreel"     (Univ.,    sound) 

(Relaunching  of  "Old  Ironsides") 

7.  "Sounds    of    the    Sea"     (cartoon — Pathe 

1  rl.) 

8.  "Spills  and  Thrills"  (Pathe  1  rl.) 

9.  "Splashing  Through"    (swimming — Pathe 

1  rl.) 

10.  "Voice    of    the    Sea"    (musical    subject) 

Pathe  1  rl.) 

11.  "Wild  Waves"  (Mickey  Mouse  cartoon — 

Columbia  1  rl.) 
Oliver  Hazard  Perry,  Aug.  23,  1769-1832. 
Naval  officer,  hero  of  the  battle  of  Lake  Erie. 

(a)  Guests  of  honor:  naval  officers;  captains. 

(b)  Representative  of  Chamber  of  Commerce 
or  navigation  company  to  tell  of  impor- 
tance of  Great  Lakes  as  related  to  trans- 
portation and  commerce. 

(c)  History  teacher  to  relate  experience  of 
Capt.  Perry  in  the  battle  of  Lake  Erie. 

(d)  Librarian  to  illustrate  lake  craft  with 
pictures. 

Picturfs  : 

1.  "Old   Ironsides"    (Para.  8  rls.) 

2.  "Breed  of  the  Sea"    (adventure   RKO   7 

rls.   silent) 

3.  "Clothes    Make    the    Pirate"    (costume — 

First  Natl  8  rls) 

4.  "The    Sea    Hawk"    (Sills— First   Natl.   8 

rls.) 

5.  "Shore  Leave"  (Barthelmess — First  Natl. 

7  rls.  sil.) 

6.  "The  Blue  Eagle"   (naVy— Fox  6  rls.) 

7.  "The  Midshipman"    (M-G-M  7  rls.) 

8.  "Tell  It  to  the  Marines"  (M-G-M  9  rls.) 

9.  "Cappy  Ricks"   (Meighan — Para.  8  rls.) 
10.     "Buttons"    (sea  drama   with   Jackie   Coo- 

gan — M-G-M  6  rls.  silent) 
Shorts: 

1.  "Salt  Water  Ballads"  (Bruce— Para.  1 
rl.) 


I.  "Call  of  the  Sea"  (colorart — Educ.  2  rls.) 
3.  "Shipmates"  (Lane  comedy — Educ.  2  rls.) 
4      "Hello    Sailor"    (Lane   comedy — Educ.    2 

rls.) 
5.     "Ship  Ahoy"    (Fable— Pathe  1  rl.) 
Brei   Harte,  Aug.  25,  1839-1892. 
Poet  and  novelist,   writer  of  western  life. 

(a)  Guests  of  honor:  Native  Sons  an^ 
Daughters  of  the  West. 

(b)  Librarian  or  member  of  Writers'  Club — ■ 
newspaper  representative,  etc. — to  tell  of 
the  experiences  of  Bret  Harte  and  other 
writers  of  western  fiction  in  securing 
necessary  information  for  their  virile 
stories. 

(c)  Children  encouraged  to  attend  matinee 
in  cowboy  outfit. 

(d)  Doorman  to  impersonate  some  western 
hero. 

(e)  Stress  attendance  of  Boy  Scouts  in  uni- 
form. 

(f)  Librarian  suggest  list  of  Bret  Harte 
books. 

(g)  Cooperate  with  book  store  for  window 
display  of  Bret  Harte  books  and  other 
western  stories  interesting  to  children. 

1'h  tures  : 

1.  "The  Covered  Wagon   (Para.  8  rls.  sil.) 

2.  "Valley  of  the  Giants"    (Redwood  forest 

—First  Natl.  7  rls.  sil.) 

3.  "Great  K.  and  A.  Train  Robbery"   (Tom 

Mix— Fox  5  rls.  sil.) 

4.  "The  Great   Divide"    (First  Natl.) 

5.  "The  Last  Trail"  (Tom  Mix— Fox  5  rls.) 

6.  "The      Frontiersman"      (Tim      McCoy — 

M-G-M  5  rls.) 

7.  "Wyoming"     (Tim     McCoy— M-G-M     5 

rls.)      • 

8.  "Nevada"   (Gary  Cooper — Para.  7  rls.) 

9.  "North  of  36"  (frontier— Para.  8  rk.) 
in.     "Tundering  Herd"   (Dix— Para.  8  rls.) 

II.  "Vanishing     American"      (Dix — Para.     8 

rls.) 
Shorts: 

1.  "Voices  of  Lonely  Men"  (Bruce  Scenic — 

Life  of  American  Pioneers — Para.  1  rl.) 

2.  '"Book    Lovers"    (musical    fantasy — Para. 

1  rl.) 

3.  "Travellin'      Alone"      (singing      scenic — 

Para.  1  rl.) 

4.  "Pining    Pioneer-,"    (Bruce   scenic — Para. 

1  rl.) 

5.  "Mountain     Mel.  .dies"     (Bruce     scenic — 

Para.  1  rl.) 

6.  "The  Wanderlust"   (Bruce— Para.   1  rl. 

7.  "Wood  Choppers"   (Fable — Pathe  1  rl.) 

Saturday,  August  30 

Oliver  Wendell  Holmes,  Aug.  29,   1809-1894. 
Poet,  essayist  and  physician. 

(a)  Guests  of  honor:  members  of  Writers' 
Club. 

(b)  Cooperate  with  book  store  for  window 
display  of  the  works  of  Oliver  Wendell 
Holmes. 

(c)  Librarian  or  English  teacher  to  give 
interesting  experiences  in  the  life  of 
Oliver   Wendell    Holmes. 

(d)  Member  of  Writers'  Club  to  give  read- 
ing of  "The  One  Hoss  Shay"  or  recita- 
tion of  "The  Trained  Broomstick"  or 
"The  Boys"  by  pupil  of  elocution. 

(e)  Attendance  prize :  game  of  authors. 

(f)  Encourage  children  to  bring  sketch  of 
their  conception  of  "The  One  Hoss 
Shay" ;  judges,  member  of  Writer^' 
Club,  newspaper  and  library. 

(g)  Encourage  children  to  dress  impersonat- 
ing characters  in  Oliver  Wendell  Holmes 
poem.  (English  teacher  to  decide  best 
impersonation.) 

(Continued  on   page   76) 


76 


How  An  Indie 
Wins  Battles 

(Continued  from  page  51) 
never  a  publicity  stunt — but  it  does  promote 
good  will  and  helps  sell  "the  patrons  of  to- 
morrow." 

Charity  "Sting"  Removed 

The  big  party  is  in  reality  camouflage  for 
reaching  the  1,000  poor  children  of  Houston, 
and  taking  from  their  gifts  the  sting  of 
"charity."  Every  child  in  Houston,  rich 
and  poor,  is  invited  to  the  tree  and  party, 
held  at  6  P.  M.  Christmas  Eve,  and  each 
one  receives  a  liberal  bag  of  fruits,  candy, 
and  nuts,  and  receives  a  small  gift  from 
Santa  Claus  in  person.  In  special  sections 
in  the  very  center  of  the  big  hall,  but  camou- 
flaged by  the  other  kids,  are  the  1,000  child- 
ren of  Houston  whose  Christmas  would  be 
slim  indeed  without  the  Horwitz  party.  To 
each  of  these  go  complete  assortments  of 
toys  as  well  as  the  eats. 

How  many  exhibitors,  independent  or 
otherwise,  spend  $5,000  for  the  children  of 
their  cities  at  one  throw,  "because  they  like 
to?"  This  is  not  the  least  of  the  reasons 
why  Mr.  Horwitz  is  a  popular  exhibitor,  and 
a  successful  one,  and  why  his  chain  can 
claim  greater  attendance  than  any  subse- 
quent run  theatres  in  the  state  of  Texas. 


Motion  Picture  News 


Credit  on  Billings 

THE  home  office  advertising  de- 
partment of  Loew's  is  starting 
a  new  service  aimed  to  prevent  mis- 
takes in  billings  of  shows  and  to 
assist  managers  in  checking  up  the 
main  selling  points  of  their  pictures. 
Billing  bulletins  on  all  pictures  are 
to  be  sent  to  all  theatres,  filed,  and 
the  information  used  in  checking  up 
pasters,  trailers,  etc.  Managers  are 
to  convey  to  the  necessary  employes 
the  proper  billing  information  so 
that  those  who  answer  phones  or 
otherwise  contact  the  public  can  give 
out  correct  data  about  the  stars  and 
pictures. 

It  will  be  up  to  the  managers  to 
see  that  the  finished  work  conforms 
and  the  home  office  advertising  de- 
partment notified  immediately  if 
mistakes  are  made. 


August  2,  19  3  0 

Special  Shows 

For  Children 

(Continued  from  page  75) 
1.     "The  Magic  Garden"  (RKO  7  rls.) 
Shorts  : 

1.  "Put  on  Your  Old  Grey  Bonnet"  (Screen 

song — Para.  1  rl.) 

2.  "Summer  Time"  (Fable — Pathe  1  rl.) 

3.  "Dear  Old  School  Days"   (Fable— Pathe 

1  rl.) 

4.  "A  Holiday  in  Storyland"  (Warner  syn.) 


Fox  Orders  12  Automatic 
Vallen  Screen  Modifiers 

Akron,  O. — Twelve  automatic  screen 
modifiers  have  been  purchased  from  the 
Vallen  Electrical  Co.,  by  Fox  Theatres. 
The  first  is  to  be  installed  at  the  Fox,  Phila- 
delphia. The  modifiers  are  for  use  with 
standard-size  film,  Widescope,  Magnascope 
and  Grandeur. 


Let  Milwaukee  Contract 

Milwaukee — George  A.  Fuller  Co.  has 
been  awarded  contract  for  construction  of 
Warners'  2,400-seat  theatre  and  office  build- 
ing here.  The  foundation  already  has  been 
laid. 


Stresses  Need  to  Check 

On  the  Proper  Voltages 

(Continued  from  page  67) 
lias  been  put  into  the  cells  the  gravity  of 
the  electrolyte  drops  to  some  extent,  due  to 
absorption  by  the  plates.  The  gravity  rises 
again  as  soon  as  the  battery  is  again 
charged.  The  charge  should  be  continued 
until  the  gravity  test  is  nearly  up  to  the 
value  stated  above.  The  cells  of  the  battery 
are  then  ready  for  service. 


Record  Sales  Talk 

Is  Advance  Boost 

Boston — Larry  I.  Bearg,  manager  of  the 
Metropolitan,  used  a  Speak-o-Phone  record 
in  place  of  the  usual  trailer  on  a  forthcoming 
Publix  unit.  The  record  was  hooked  up  with 
"Sarah  and  Son,"  the  recorded  woman's 
voice  telling  patrons  about  Ruth  Chatterton's 
picture  and  also  about  the  stage  attraction 
which  would  accompany  it.  At  the  close  of 
the  record  she  introduced  the  sound  trailer 
on  "Sarah  and  Son." 


"SOMETHING  NEW 
FROM  ALLENTOWN" 


By    the   manufacturers   of 


bTABILARC 

MOTOR-GENERATOR 


will  be  announced 
in  an  early  issue 
of  this  publication. 

Exhibitors,  Equipment  Deal- 
ers, and  Drapery  Houses 
will     be    vitally    interested. 

AUTOMATIC  DEVICES  CO. 


739  HAMILTON  ST. 


ALLENTOWN,  PA. 


Qenuine  "PYROLOID"  Dresserware 

WILL  FILL  YOUR  EMPTY  SEATS 

IF  GIVEN  AWAY 

TO  YOUR  LADY  PATRONS 


COLORS 


JADE 

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and 

ROSE 
PEARL 


4 


Trailer — Heralds   and   Window   Cards 

With    Your    Imprint 

and  every  possible   help   is 

furnished    the    exhibitor    FREE 


"DRESSERWARE-NIGHT" 

Will  Build  Permanent  Business 


4 
PLANS 

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MANUFACTURERS    FOR   OVER   30   YEARS 


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\    FILM  EXCHANGE  BLDG. 


August  2,  19  3  0 


Motion  Picture  News 


77 


THE 


Projectionists'  Round  Table 


My  John  F.  Rider, 


(Continued  from  page  68) 
found  at  every  point  around  that  loop.  If  we 
can  imagine  a  very  small  loop,  it  is  possible  to 
comprehend  that  the  line  of  force  at  one  point 
will  join  with  the  line  of  force  at  another 
point,  thus  increasing  in  strength. 

Combined  Magnetic  Field  Around 
Two  Wires 

If  two  wires  are  separated  and  the  current 
flowing  through  both  is  in  the  same  direction, 
the  fields  around  these  wires  would  assume  the 
shape  shown  in  Figure  28A,  concentric  lines 
around  each  wire.  The  plus  signs  show  the 
direction  of  current  flow  away  from  the  ob- 
server and  that  both  carry  current  in  one  direc- 
tion. If  these  two  wires  are  now  placed  adja- 
cent to  each  other  the  two  fields  combine  as 
shown  in  Figure  28B,  the  field  around  the  two 
wires  becoming  the  combined  field  of  the  indi- 
vidual fields  and  more  intense  and  stronger. 
An  examination  of  this  illustration  will  show 
that  the  combined  field  may  be  classed  as  be- 
ing the  field  of  a  single  wire  through  which 
are  moving  the  same  number  of  charges  as 
through  the  two  separate  wires.  In  other 
words,  the  two  wires  become  one  and  the 
resultant  field  is  the  combined  field  of  both. 

If  a  number  of  loops  are  placed  adjacent, 
in  which  case  the  wires  are  adjacent,  the  total 
field  is  the  combined  field  of  the  individual  fields 
around  each  wire  and  the  entire  structure,  then 
known  as  a  solenoid,  possesses  a  field  of  much 
greater  strength.  The  field  surrounding  the 
entire  bunch  of  loops,  or  the  solenoid,  can  then 
be  said  to  be  that  of  the  equivalent  of  a  cylin- 
drical whirl  of  charges.  The  usual  representa- 
tion of  a  number  of  loops  formed  into  a  sole- 
noid is  shown  in  Figure  29,  where  the  loops 
represent  the  turns  and  the  lines  emanating 
from  the  inside  of  the  loop  and  surrounding 
the  turns  are  the  flux  lines.  As  a  point  of  in- 
formation, any  electrical  structure  consisting  of 
turns  of  wire  is  usually  represented  by  a  num- 
ber of  such  joined  loops.  The  flux  lines  are 
omitted. 

Polarity  of  Solenoids 

The  magnetic  line  of  force  surrounding  a 
moving  charge  displays  polarity  and  the  line 
force  surrounding  a  coil  of  wire  carrying  cur- 
rent likewise  displays  polarity.  If  we  refer  to 
each  line  of  force  as  a  magnetic  loop,  each  loop 
has  a  plus  and  a  minus  magnetic  pole.  Two 
such  loops  placed  with  their  planes  in  parallel 
and  their  free  electrons  flowing  in  the  same 
direction,  that  is,  the  charge  moving  in  the 
same  direction  in  each  case,  will  attract  each 
other,  but  the  loops  have  their  unlike  poles 
facing  each  other.    Refer  to   Figure  28A. 

Each  wire  has  its  own  lines  of  force.  If  we 
select  two  of  these  lines,  one  around  each  wire, 
we  can  say  that  the  side  of  the  loop  to  the 
right  of  each  wire  is  positive  and  the  side_  of 
the  loop  to  the  left  of  each  wire  is  negative. 
At  that  rate  the  positive  side  of  one  loop  will 
face  the  negative  side  of  the  other  and  we  can 
say  that  unlike  magnetic  poles  attract  and  like 
magnetic  poles  repel. 

Such  would  be  the  case  when  the  currents 
in  the  two  wires  shown  in  Figure  28A  flow 
in  opposite  directions.  If  the  wire  on  the  right 
remained  as  shown,  the  direction  of  the  flux 
lines  would  remain  as  shown,  but  if  the  cur- 
rent flow  through  the  wire  on  the  left  were 
reversed  the  polarity  of  the  loop  to  the  right 
of  that  wire  would  be  minus  and  to  the  left 
it  would  be  plus. 

Since  each  loop  has  its  own  magnetic  poles, 
a  solenoid,  too.  has  its  own  magnetic  poles  be- 


cause the  entire  magnetic  field  can  be  consid- 
ered as  one  huge  magnetic  loop.  In  other  words, 
the  solenoid  winding  acts  as  if  it  had  a  south 
pole  and  a  north  pole.  The  S  pole  is  where  the 
current  enters  the  coil  and  the  N  pole  is  where 
the  current  leaves  the  coil.  If  a  bar  of  iron 
is  placed  into  the  hollow  center  of  a  solenoid 
it  too  becomes  magnetized,  providing,  of  course, 
that  current  is  flowing  through  the  wire. 

The  magnetic  strength  of  the  iron  bar  is 
several  hundred  times  that  of  the  solenoid. 
This  strong  magnet  composed  of  the  solenoid 
and  the  bar  of  iron  is  known  as  an  electro- 
magnet, i.  e.,  a  magnet  produced  by  electrical 
means,  due  to  the  flow  of  electric  current.  If 
the  current  supply  is  cut  off,  the  magnetic 
property  of  the  iron  bar  ceases  since  the  flux 
lines  produced  by  the  current  also  cease.  The 
north  pole  of  the  magnetized  piece  of  iron  is 
at  the  north  pole  of  the  solenoid  and  the  south 
pole  of  the  iron  magnet  is  at  the  south  end  of 
the  solenoid.  In  other  words,  the  polarity  of 
the   iron  is   the   same   as  that   of   the  solenoid. 

_mnnnr\— 


^~nnrrw 


Since  the  magnetic  property  possessed  by  the 
iron  depends  upon  the  current  flow  and  ceases 
when  the  current  flow  ceases,  such  a  body 
is  known  as  temporary  magnets  or  form  a  tem- 
porary magnet.  Other  temporary  magnets  are 
soft  steel  and  iron  alloys.  Hard  steel  mag- 
netizes with  difficulty,  but  once  magnetized 
remain  so  and  can  be  withdrawn  from  the 
solenoid  without  losing  its  magnetic  properties. 
Such  a  body  is  known  as  a  permanent  magnet. 

Reason  for  Magnetic  Properties  of 
Substances 

The  fact  that  substances  can  be  caused  to 
attract  or  repel  other  bodies  is  of  importance 
in  the  electrical  world  and  a  great  many  elec- 
trical devices  employ  temporary  or  permanent 
magnets.  When  a  magnetic  material  is  utilized 
as  the  core  for  a  coil  of  wire,  that  unit  is 
shown  in  electrical  circuits  as  a  solenoid  with 
an  iron  core  and  represented  as  illustrated  in 
Figure  30  A  and  B. 

The  flux  lines  previously  mentioned  in  con- 
nection with  solenoids  are  not  shown,  but  the 
core  is  designated  by  a  series  of  horizontal 
lines  running  through  the  loops  or  by  a  series 
of  horizontal  lines  located  above  or  below  the 
loops.  In  Figure  30B,  these  lines  are  below 
the  loops.  Such  a  structure  would  be  designated 
as  an  iron  core  solenoid  or  inductance.  • 

(The    term    inductance    will    be    dealt 

ivith  later  in   this  text,  but  reference  is 

necessary  at  this  time  because  it  is  the 

name  applied  to  coils  of  zvire.) 

Before  we  discuss  the  utility  of  the  iron  core 

it    might    be    well    to    consider    the    assumed 

reasons    for    magnetic   properties   displayed    by 

materials   such  as   outlined.    If   a  bar  of   steel 

which   has   been    magnetized    is    cut   into   half, 

each  half  will  constitute  a  magnet  and  have  its 

Ar  and  5"  poles.    If  each  half  is  again  cut  into 

two,  the  new  halves  will   have  their  S  and  N 

poles.    Thus,   the  finest  division  would  produce 

permanent  magnets,  each  with  its  own  S  and  N 

poles.    At  least,  such  is  the  assumption.    If  the 

division   of  the   magnet  were  so  fine   that   the 

molecules  could  be  separated  each  would  be  a 

magnet  and  would  behave  like  a  magnetic  loop. 


Reference  to  lesson  4  will  bring  to  light  some 
assumed  reasons  for  magnetic  and  non-magnetic 
materials.  If  we  consider  magnetic  loops  pres- 
ent in  the  molecules,  the  arrangement  of  these 
loops  in  iron  when  not  magnetized  is  such  that 
the  unlike  poles  face  each  other.  When  the 
iron  is  placed  under  a  magnetic  influence,  within 
a  field,  the  plus  and  minus  poles  of  the  loops 
are  forced  in  opposite  directions  until  all  like 
poles  face  in  the  same  direction  and  one  end 
of  the  complete  bar  is  minus  and  the  other  is 
plus,  or  one  end  is  south  and  the  other  is  north 
just  as  a  series  of  magnetic  loops  cause  a 
soleloid  to  act  as  a  magnet. 

Now  if  a  magnet  were  cut  into  tiny  pieces, 
each  of  those  pieces  would  be  a  magnet  and, 
as  such,  have  a  field  of  its  own.  When  these 
pieces  are  again  assembled  into  a  bar,  the  en- 
tire bar  is  a  magnet  and,  as  such,  to  complete 
their  circle,  must  find  a  path  through  the  air. 
If  we  have  a  solenoid  and  cause  current  to  flow 
through  the  turns,  the  lines  of  force  must 
thread  their  way  through  the  air  in  order  to 
complete  their  circle.  If  we  place  an  iron  core 
within  the  solenoid,  we  provide  a  much  easier 
path  for  the  flux  lines. 

The  iron  need  not  be  in  actual  contact  with 
the  solenoid.  The  inside  of  the  turns  may  be 
separated  by  a  quarter  of  an  inch  from  the 
iron  core  without  interfering  with  the  mag- 
netizing action.  Such  magnetization  of  a  piece 
of  iron  without  direct  metallic  contact  is  known 
as  magnetization  by  induction.  The  magnetiza- 
tion is  induced  in  the  core.  The  degree  of 
magnetization,  or  the  force  which  induces  the 
magnetism  in  the  iron,  depends  upon  the  magni- 
tude of  current  flowing  through  the  turns  of  the 
solenoid  and  the  number  of  turns.  This  force 
is   known   as   the   magnetomotive   force. 

As  we  understand  it,  the  polarity  of  the  sole- 
noid is  a  function  of  the  direction  of  the  flux 
lines  and  the  magnetic  poles  of  the  iron  bar 
are  likewise  governed  by  the  direction  of  the 
flux  lines.  If  we  reverse  the  current  through 
the  coil,  the  polarity  of  the  solenoid  will  change 
and  the  polarity  of  the  bar  will  change.  This 
is  an  important  item  and  finds  extensive  appli- 
cation in  indicating  instruments  designed  to 
show  values  of  A.  C.  voltage  and  current  as 
will  be   shown  later. 


Theatre  Cleaning  Plan 

Suggested  by  Manager 

Baltimore — Emphasizing  the  importance 
of  having  theatres  clean  in  summer  time, 
A.  H.  Buehrig,  Jr.,  manager  of  Loew's 
Century,  submits  the  following  cleaning  plan 
found  successful  in  the  Century: 

Each  cleaner  is  given  a  section  or  a  por- 
tion of  the  theatre  to  clean.  This  is  given 
to  the  cleaner  in  writing  and  a  copy  is  kept 
by  the  head  cleaner,  if  you  have  one,  and 
another  copy  is  kept  by  the  manager.  Each 
day  when  the  manager  or  assistant  inspects 
theatre,  he  makes  notes  on  what  is  found 
dirty.  The  manager  places  these  notes 
where  the  head  cleaner  can  get  them  each 
night.  The  head  cleaner  then  determines 
what  cleaner  neglected  his  or  her  work  and 
takes   action  accordingly. 

In  theatres  where  there  is  no  head  clean- 
er, the  manager  designates  one  cleaner  to 
look  on  his  desk  each  night  and  give  ad- 
dressed notes  to  the  cleaners  in  whose  sec- 
tion dirt  was  found. 


s 


78 

Claim  Way  to 
Check  Volume 

(Continued  from  page  60) 

sound    track    which    it    uses    the    name    of 
"squeeze  track"  has  come   into  use. 

It  is  a  well  known  fact  that  the  sound 
volume  resulting  from  a  given  variable 
density   sound   track    record   varies   as   the 


Motion  Picture  News 

track  width  changes.  This  feature  is  used 
for  volume  control.  Due  to  the  width  of 
the  reproducing  aperture,  the  effective  nor- 
mal track  width  is  0.080  inch.  Reducing  this 
width  to  0.020  inch  gives  a  reduction  in 
volume  of  12  db.  Moreover,  the  surface 
noise  to  signal  ratio  reduces  in  practically 
the  same  ratio,  that  is,  the  effective  surface 
noise  is  reduced  in  proportion  to  the  sound 
on  the  record.  If,  then,  we  make  our  aver- 
age volume  track  0.040  inch  wide  by  mat- 
ting out  half  of  the  regular  track,  we  may. 


THE  SHOW  MUST  GO  ON! 

There  must  be  no  interruption  in  the  Performance. 

It's   the   first   law   of   the   stage   and   applies    from    the 
Manager  down  to  the  mechanics  of  operation,  alike. 

Are  you  safeguarded   against  a  "Dark  House"? 

Have   you    a    "reserve    guard"    against    possible    current 
interruption? 

Can   you   throw   in   another   switch   and   instantly   shunt 
around    the    trouble? 

A  reserve  Transverter 
means  sure  protection. 

Permanently  valuable  .  .  .  ever  ready  for  the  crisis. 

One  "Dark  Night"  will  cost  you  in  prestige  and  seat  sales 
many  times  that  extra  Transverter. 


Canadian  Distributor 
Perkins    Electric,   Ltd. 


THE  HERTNER  ELECTRIC  COMPANY 


CLEVELAND,  O.,  U.  S.  A. 


Exclusive  Manufacturers   of  the   Transverter 


"TONE-O-GRAPH" 

Scores  another  triumph  by  securing  LICENSE 
under  Full  Tone  Reproduction  Co.  Patents 
which   cover  reproduction  of   Sound   from   Film. 

Exhibitors   Receive   Full   Patent    Protection 

YOU  HAVE  NEVER  HEARD  SOUND-ON -FILM 
UNLESS  YOU'VE  HEARD  THE  NEW 

FULLTONE  TONE-O-GRAPH 

Simplex  Film  Disc  $1750.00       Powers  $1800.00 
Immediate  Delivery 

TONE-O-GRAPH,  INC., 

Formerly    NORTH    AMERICAN    SOUND    &    TALKING    PICTURE    EQUIPMENT    CORP. 

729  SEVENTH  AVENUE,  NEW  YORK  CITY 


August  2,  19  3  9 

by  varying  the  width  of  the  mat,  get  an 
increase  or  decrease  of  6  db.  by  making  the 
track  U.08U  inch  or  0.02U  inch  wide,  re- 
spectively. This  is  the  principle  of  the 
Metro-Goldwyn-Mayer  "squeeze  track." 

in  practice,  recording  is  done  as  usual 
and  the  attempt  made  to  keep  the  recorded 
level  as  neany  uniform  as  is  consistent  with 
the  desired  effects.  If,  through  some  error 
of  judgment,  or  because  of  the  nature  of 
the  scene,  a  change  in  fader  setting  becomes 
necessary,  the  mat  width  in  the  release  print 
is  changed  in  the  proper  direction  to  pro- 
duce the  desired  result.  Inasmuch  as  the 
normal  track  will  produce  but  half  the  vol- 
ume of  an  unsqueezed  track  it  is  of  course 
necessary  to  run  the  theatre  fader  6  db. 
higher  than  normal,  but  this  imposes  no 
hardship. 

In  operation  each  reel  is  handled  as  a 
separate  unit,  and  the  volume  adjustments 
throughout  the  reel  length  are  adjusted  to 
keep  within  the  limitations  of  recording  vol- 
ume range  and  squeeze  mat  range.  Many 
reels  require  no  squeeze  mat  because  the 
range  in  them  is  such  that  the  normal  re- 
cording range  is  sufficient.  In  the  theatre, 
then,  if  the  operator  adjusts  any  part  of  a 
given  reel  to  the  proper  volume  level  the 
remainder  of  the  reel  is  automatically  right. 
In  other  words,  if  he  sets  the  fader  right 

This  type  of  volume  control  has  been  in 
use  for  several  months  wherever  the  volume 
requirements  have  been  such  as  to  require 
it.  Comments  from  the  field  have  been  uni- 
formly favorable,  especially  since  the  oper- 
ation of  the  device  has  become  better  under- 
stood by  operators.  Fader  cue  sheets  still 
accompany  each  picture,  but  disregard  of 
the  instructions  which  they  contain  has  had 
a  less  deleterious  effect  than  the  past.  If 
any  part  of  a  reel  is  set  to  give  the  right 
volume  the  rest  is  automatically  correct. 
If  the  volume  is  set  for  dialogue  the  high 
>pots  are  found  to  be  colored  as  they  were 
designed  to  be.  The  adoption  of  the  device 
has  enabled  the  producer  to  more  nearly 
obtain  in  the  theatre  the  result  which  he  put 
into  the  picture,  and  his  average  of  tech- 
nical and  artistic  success  has  improved.  The 
operator  is  relieved  of  the  difficult  problem 
of  constantly  watching  the  fader  cues.  The 
net  result  has  been  a  very  gratifying  ad- 
'  vance  in  the  production  of  the  much  sought 
after  illusion  which  the  audience  can  enjoy 
and  will  appreciate. 


Qlass  to  Exclude 
SoundsfromLobby 

Des  Moines. — Separation  of  the  arditor- 
imn  from  the  foyer  by  plate  glass  to  shut 
out  all  outside  sound  is  one  of  the  features 
of  the  remodeling  of  the  Des  Moines,  which 
is  slated  to  reopen  next  Friday.  Removal 
of  practically  all  present  hangings  and  wall 
shields,  remodeling  of  the  dome  and  cover- 
ing of  the  houses  with  acoust:cal  material. 
is  planned.  This,  it  is  said,  is  to  correct 
the-  reproduction,  as  it  is  claimed  heavy  vel- 
ours absorb  low  notes  emitted  from  the 
sound   equipment. 

Exterior  improvements  call  for  floodlight- 
ing of  the  two  entrances,  as  well  as  for 
lights  which  will  outline  the  terra  cotta 
lowers  and  rim  of  the  building. 

A.  E.  Fox,  head  of  the  interior  decorat- 
ing department  of  Publix,  came  to  Des 
Moines  to  work  out  the  color  scheme  and 
decorating  motif. 


August  2,  19  3  0 


Motion  Picture  News 


79 


Control  of  all  operations 
at  the  REAR  of  This  Spotlight 


Write    for    Descriptive    Literature 


1.  Curtain  Shutter  Control:  Opens 
and  closes  the  curtain  shutter  in 
front  of  the  lens,  from  blackout  or 
a    mere   slit   to   full   opening. 

2.  Iris  Shutter  Control:  A  partial 
turn  of  the  handle  opens  the  iris 
shutter  from  a  pin-point  to  full  open- 
ing, or  vice  versa. 

3.  Color  Frame  Control:  Separate 
lever  for  each  color  frame,  and  each 
lever    keyed    to    correspond    with    the 


color  frame  it  controls'.  A 
quarter  turn  of  the  lever 
throws  the  desired  color  in 
or  out  of  position  in  front 
of  thi  lens;  and  each  color 
is  visible  to  the  operator 
as  the  color  frame  is 
moved  into  position. 

4.  Focusing  Control:  Posi- 
tions are  with  respect  to 
the  lens;  moves  horizon- 
tall  v:  thumb  nut  locks  it 
in  place. 

5.  Arc  Control:  Varies  the 
distance  between  the  car- 
bons; permits  accurate  and 
smooth  adjustments  of  the 
arc. 

6.  Handle:  For  control  of 
direction  of  the  light  beam 
— hood  is  perfectly  bal- 
anced, swings  easily  and 
"follows"   readily. 

7.  Wing  Lock:  Holds  hood 
securely  at  desired  an-'» 
Long  leverage  permits 
easy  and  speedy  adjust 
ments. 


OTHER      KLIEGL       LIGHTING       SPECIALTIES 


Footlights 
BnrderHfihts 

Spotlights 
Floodlights 
Sciopticons 
Exit    Signs 

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Aisle    Lights 

Dimmers 
Color    Wheels 
Color     Frames 
Color     Rolls 
Color    Boxes 


Music    Stands 

Connector* 

Plugging    Boxes 

Floor    Pocktis 

Scenic     Effects 

Shutters 


Color    Mediums 

Color    Caps 

Lamp    Coloring 

Terminal     Lugs 

Resistances 

Stage     Caole 


Universal  Electric  Stage  Lighting  Co.,  inc 
321  West  50th  Street 

N  EW  YORK.  NY. 


CINEPHOR 

«  «  LENSES  »  » 


PERFECTLY  ALIGNED 
IN  THE  LENS  SYSTEM 

THE  meticulous  care  used  in 
aligning  Cinephor  Lenses  is 
typical  of  the  precision  of  their 

manufacture.    Experienced  operators  check  each  optical  element  on 

special  machines.    Each  lens  is  right. 

This  extreme  care  is  the  reason  why  Cinephor  Lenses  are  unex- 
celled in  Flatness  of  Field,  Maximum  Illumination,  Clear  Definition  and 
Maximum  Contrast  between  black  and  white.     Write 

BAUSCH  &  LOMB  OPTICAL  CO. 

678  St.  Paul  Street       «       »       Rochester,  N.  Y. 
Makers  of  Orthogon  Eyeglass  Lenses  for  Better  Vision 


SCENIC  AND  EFFECT 

LIGHTING 

from  the  projection  room 

with  the 

BRENKERT  F-7 

MASTER  BRENOGRAPH 

.  .  .  adds  dignity  to  your  theater  and 
charm  to  your  program.  The  use  of  the 
Brenkert  F-7  Master  Brenograph  is  con- 
ceded by  the  most  successful  showmen  as 
the  best  method  of  relieving  the  monotony 
of  a  sound  picture  program.  This  has  been 
proven  by  hundreds  of  installations. 

Your  theater  can  have  these  advantages 
at  a  very  nominal  cost. 

Write  today  for  our  latest  catalogues  No.  28 
and  No.  29,  which  are  just  off  the  press. 


BRENKERT  LIGHT  PROJECTION  COMPANY 


Engineers  &  Manufacturers 
St.  Aubin  at  E.  Grand  Blvd. 


DETROIT 


MICHIGAN 


80 


Motion  Picture  News 


August  2,  193  0 


Selected  List  of  Important  Trade  Publications 

Prepared  for  the  Service  of  Theatre  Owners,  Managers  and  Theatre  Architects 


Important  publications  issued  by  manufacturers  in  connection 
to  readers  upon  request  to  this  magazine.     For  your  conveni 
blank  provided.     To  obtain  copies  of  publications  on  subjects 
in  blank  the  number  opposite  that  subject,  fill  in 

AIR  CONDITIONING 

(1)  General  outline  of  systems  with  illustrated  descrip- 
tions of  apparatus  for  atmospheric  conditions  in 
theatres. 

CARBONS— PROJECTOR,  SPOT  and  FLOODLIGHT 
(1A)  Descriptive  literature,  list  prices,  etc. 

CLEANNG  SYSTEMS 

(2)  Apparatus  used  in  central  cleaning  systems  for  theatres. 

DECORATION 

(3)  Furnishings  for  auditoriums,  lobbies,  lounges — decora- 
tive furniture  and  fixtures,  fountains,  shrubbery,  dra- 
peries, etc. 

(4)  Finishing  materials  for  wall  and  ceiling  treatments. 

FILM  PROCESSING  AND  CLEANING 

(5)  Descriptions  of  materials  and  apparatus  used  in  proces- 
ses fcr  film  renovation,  preservation  and  cleaning. 

HEATING  AND  VENTILATION 

(6)  Types  of  ventilating  and  heating  systems  with  dia- 
grams, illustrations  and  descriptions  of  apparatus. 

LIGHTING,  DECORATIVE 

(7)  Spotlight,  effect  projectors,  automatic  and  remote  con- 
trol color  and  effect  machines  for  atmospheric  theatres, 
cove  lighting,  lobby  and  rest  room  illumination,  with 
specifications  for  uses  and  operation. 

LIGHTING  FIXTURES 

(8)  Decorative  chandeliers,  wall  fixtures,  directional  signs, 
illuminated  mirrors  and  fountains  for  theatres  described 
and  illustrated. 

LIGHTING,  PROJECTION 

(9)  Arc  and  incandescent  lighting  equipment,  specifications 
for  use  and  operation. 

LIGHTING,  SIGN  AND  MARQUEE 

(10)  Flasher  equipment,  color  devices,  etc.,  for  front  effects 
and  advertising. 

LIGHTING,  STAGE 

(11)  Spotlights,  effect  machines,  borders,  foot  lights,  etc., 
and  their  uses  in  stage  effects. 

LIGHTING  CONTROL 

(12)  Dimmer  control,  switchboards,  panel  boards,  switches 
of  various  types  for  stage  and  auditorium  lighting 
control. 

(12a)   Emergency  Lighting  Plants. 

MOTOR-GENERATORS 

(13)  Various  designs  of  motor-generators  specially  designed 
for   motion  picture   projection. 

(14)  Power  control,  transformers,  etc.,  for  projection,  speci- 
fications and  illustration  of  apparatus. 

ORGANS  AND  ORGAN  EQUIPMENT 

(15)  Theatre  organ  of  various  types  for  large  and  small 
auditoriums. 

(16)  Organ  blowers,  heaters,  seats  and  accessories. 

PIT  AND  STAGE  ORCHESTRA  EQUIPMENT 

(17)  Music  stands,  special  designs  for  pit  orchestras  and 
stage  band  acts. 

PLUMBING  FIXTURES 

(18)  Radiators,  equipment  for  wash  room  furnishing,  etc., 
illustrated. 

PROJECTION 

(19)  Operating  instructions,  parts  for  machines  (specify 
make  and  model). 

RIGGING,  STAGE 

(20)  Drapes,  curtains,  curtain  control  apparatus,  automatic 
stage  platforms,  elevators,  etc. 

SAFES 

(21)  Descriptive  literature  illustrating  types  of  safes  espe- 
cially designed  for  theatre  use. 


with  the  subjects  listed  in  these  columns  will  be  sent  free 
ence  a  number  is  used  to  indicate  each  subject  and  a  request 

in  which  you  are  interested  simply  insert  on  line  provided 
name  and  address  and  mail  to  Motion  Picture  News. 

SEATING 

(22)  Auditorium  chairs,  special  designs  illustrated,  re-seat- 
ing arrangements,  etc. 

SCREENS,  MOTION  PICTURE 

(23)  Various  types  described,  diagrams,  illustrations  of  sur- 
faces, etc. 

SCREEN  SLIDES  &  MATS 

(24)  Various   types   for   screen  advertising  and   announce- 
ments. 

SIGNS  AND  MARQUISE 
(24A)  Theatre  advertising  signs,  marquise  designs  illustrated 

THEATRE  POSTER  AND  DISPLAY  DEVICES 

(25)  Materials  and  supplies  for  advertising  and  art  work. 

TICKET  VENDORS 

(26)  Automatic  ticket  machines  for  motion  picture  theatres, 

change  makers,  canceling  devices  and  registers. 


Sound  Equipment 


(26)  ACOUSTICAL   MATERIAL,   ENGINEERING  AND 
CONTRACTING 

(27)  AMPLIFIER  UNITS 

(28)  HORNS  AND  SPEAKERS 

(29)  HORN  TOWERS 

(30)  NON-SYNCHRONOUS  DISC  REPRODUCERS 

(31)  PICK-UPS 

(32)  RECORD  LIBRARIES  FOR  NON-SYNCHRONOUS 
DISC  REPRODUCERS 

(33)  RECORD  CUEING  SERVICES 

(34)  SYNCHRONOUS  DISC  REPRODUCING  UNITS 

(35)  SYNCHRONOUS    DISC    AND    FILM-TRACK    RE- 
PRODUCERS 

(36)  TRANSFORMERS  AND  VOLTAGE  REGULATORS 


Request  Blank 

Motion  Picture  News 
729  Seventh  Ave. 
New  York  City 

Please  obtain  for  me  free  copies  of  trade  pub- 
lications dealing  with  the  following  subjects: 


(Insert   above  numbers  indicating  subjects) 


Name 


Theatre 


Street 


August  2,  19  3  0 


Motion  Picture  News 


81 


perfPltion 

RHEOSTATS      VV'    RHEOSTATS 


Wherever  you  go — from  famous  theatres  to  the  small 
suburban  movies — from  Broadway  to  Main  Street — 
you  will  And  Perfection  Rheostats  recognized  as  the 
highest   standard   in    the   motion    picture   world. 

Leading  managers,  exhibitors,  projectionists  all 
unite  In  according  first  place  to  this  Union-Made 
rheostat,  arid  the  only  one  so  made — Perfection  in 
name  and  performance. 

HOFFMANN  &  SOONS 

387    FIRST    AVE.  NEW   YORK    CITY 

Contracting    Electrical    Engineers 
Moving    Picture    Theatre    Electrical    Specialists 


"PROPER 

Sources  of    Supply 


An  essential  to  Theatre 
Efficiency  and  Profitable 
Showmanship  Operation 

ADVERTISING    m  e  s  - 
sages   of   organizations 
whose      products     "are 
featured   in   The    Showman 
are  of  particular  interest  to 
every  theatreman. 

For  Showman  advertisers 
are  the  leaders  in  their  field, 
who,  through  their  associa- 
tion with  the  leading  pub- 
lication in  its  field,  are  per- 
forming a  service  to  the 
industry  by  keeping  theatre 
men  in  touch  with  proper 
sources   of    supply. 


The  Showman 

A    Regular  Monthly    Feature   of 

MOTION  PICTURE  NEWS 


Advertisers'  Index 

for 
The  Showman 

Section  for  August  2 

The  following  list  of  advertisers  in 
The  Showman  Section  has  been  pre- 
pared for  the  convenience  of  readers, 
and  while  care  has  been  taken  to  make 
it  correct  it  cannot  be  guaranteed 
against   possible   errors  or  omissions. 

Adam  Electric  Co.,  Frank 66 

American  Seating  Company ,47 

Arctic  Nu-Air  Corporation 73 

Automatic  Devices  Company  76 

Bausch  &  Lomb  Optical  Co......  79 

Blizzard    Fan  Company 48 

Brenkert  Light  Projection  Co.....  79 

Brooks  Costume  Company 81 

Carrier  Engineering  Corp 54-55 

Econoquipment  Mfg.  Co.,  The ....     73 
Edison    Lamp    Works    of    General 
Electric  Company   50 

Fulton  Company,  E.  E 43-50 

Gallagher  Orchestra  Equipment  Co.    48 

General  Electric  Company 45 

General  Register  Corp. 69 

Hertner  Electric  Company,  The     .  78 

Heywood-Wakefield  .   65 

Hoffmann  &  Soons    81 

Hub  Electric  Company 72 

Ilex  Optical  Company 49 

Kliegl  Bros.,  Universal  Elec.  Stage 

Lighting   Company 76 

Kooler-Aire  Engineering  Corp.  61 

Macy    Manufacturing   Corporation    73 
Moss  (B)  Pub.  Co.,  M.  E. 81 

National  Rug  Mills,  Inc. 48 

National  Screen  Service   69 

National  Theatre  Supply  Company  59 

Netschert,  Inc.,  Frank 74 

Novelty  Scenic  Studios 74 

Pyroloid  Sales  Company 79 

RadiO-Mat   Slide    Company 81 

Slater,  Jr.,  William  49 

Strong  Electric  Corp.,  The   49 

Tone-O-Graph,  Inc. 78 

Torstenson  &  Company,  J.  A 46 

Vallen  Electrical  Company,  Inc.  .     69 

Weber  Machine  Corporation 74 

Weyerhaeuser  Forest  Products   . .     82 
Wright-DeCoster,  Inc 66 

York  Safe  and  Lock  Company 81 


that 

can  be 

stolen  is  a  magnetl 

It  draws  the  burglar  and  hold-up  man 
just  as  irresistibly  as  the  loadstone 
draws  steel  filings. 

The  York  Burglary  Chest — the  result 
of  nearly  half  a  century  in  expert  safe 
construction — will  bring  to  your  thea- 
tre the  protection  needed. 


York  Safe 
and  Lock 
Company 

York,  Pa. 

u 


RADiOAVr-MAT 

MR.  EXHIBITOR— 

During  August 

if* 

FORECAST   YOUR 

FALL    IMPROVEMENTS 

AND  ANTICIPATIONS 

by     using 

RADIO-MAT  SLIDES 

CO. 

DAILY 

Q 

Effective  —  Easily  Made 

>- 

IT*  »-fc                         Economical                           ^M 

•  is  the  Stationery  of  the  Screen 

Movie  Star  Rotogravures 

Just  Out  25c  Sellers.  Ready  for  Framing 

Up  to   1,000 Sc  Each 

1,000     or     Over 4c  Each 

Nancy  Carroll,  Janet  Qaynor.  Cbarlea 
Karrell.  Greta  Oarbo. .Inhn  Barryraore, 
Maurice  Chevalier,  Dolores  Cottello. 
Bebe  Daniels,  Conrad  Nagel,  John 
Boles,  Marilyn  Miller.  Clara  Bow. 
Ronald  Colman,  Wm.  Balnea,  Ramon 
Novarro.  John  Gilbert.  Buddy  Rogers. 

m 1  Rud,   Vallee.   Richard   Dlx.   Blehard 

Actual    Size        Barthelmesi,      Mary      Brian,      Alice 
Vii"iShi"  and     White.      Joan      Crawford.      Norma 
11x14"  Shearer. 

Write   for   Set   of   "FREE   SAMPLES" 

One-Fourth  Deposit  on  C.   O.   D.  Orders. 

M.  E.  MOSS   (B)   PUB.  CO.,  Hartford,  Conn. 


UNIFORMS 


FOR  HOUSE 
ATTACHES 


COSTUMES 


FOR  STAGE 
PRESENTATIONS 


15  D  df\  IT  C 1437  B'way 

DlNAJUfO  New  York 


6Z 


Motion   Picture   News 


August  2,  19  30 


An 


easy  way 


to  correct 
poor  acoustics 


IF  you  are  troubled  with  rever- 
berations, echoes,  and  "dead 
spots"  in  your  theatre— here  is  the 
safe,  easy  way  to  eliminate  them. . . . 

First — get  in  touch  with  our  near- 
est representative.  He  will  give 
you  a  questionnaire  that,  when 
properly  filled  out,  will  enable  him 
to  tell  you  where  acoustical  treat- 
ment is  needed.  This  service  is  free 
— you  are  under  no  obligation. 

Then  —  apply  Balsam-Wool 
Acoustical  Blanket  to  the  areas 
requiring  treatment.  It  will  make 
"talkies"  clearer,  more  distinct — 
aid  amazingly  in  increasing  box 
office  returns. 

Operators  of  large  and  small  the- 
atres everywhere,  who  want  to 
give  their  patrons  the  best  possible 
performances  from  sound  pictures, 
now  installing  Balsam -Wool. 


are 


There  is  no  surer,  more  effective 
way  to  correct  poor  acoustics. 

This  highly  efficient  sound  a', 
sorbing  blanket  is  endorsed  b> 
America's  leading  manufacturers  of 
sound  equipment.  It  is  made  so 
thoroughly  fire-safe,  by  special 
chemical  treatment,  that  fire  de- 
partment officials  in  principal  cities 
readily  approve  it. 

In  addition  to  its  safety  and  high 
efficiency,  Balsam- Wool  Acoustical 
Blanket  is  sanitary,  a  full  inch  thick, 
odorless,  vermin-proof,  and  durable. 

Take  steps  today  to  improve  the 
tone  quality  of  your  theatre.  Now 
—  get  in  touch  with  our  nearest 
representative.  You'll  find  his 
name  listed  below. 

WOOD  CONVERSION  COMPANY 
Mills  at  Cloquet,  Minnesota 


Where  You  Can  Obtain  Balsam -Wool  Acoustical  Blanket 

*Cowser  &  Company,  Dallas,  Texas,  *Lee  Lumber  Company,  Memphis,  Tenn., 
* Reserve  Supply  Company,  Minneapolis,  Minn.,  *Stebbins  Theatre  Equipment 
Company,  Kansas  City,  Mo.,  *The  Continental  Theatre  Accessories  Corp.,  New 
York  City,  *Western  Theatrical  Equipment  Company,  San  Francisco,  Cat. 


National  Theatre  Supply  Company,  624  So.  Michigan  Ave.,  Chicago,  III. 

Branches:  Atlanta,  Ga.,  Baltimore,  Md.,  Boston,  Mass.,  Buffalo,  N.  Y., 
Charlotte,  N.  C,  *  Cincinnati,  Ohio,  Cleveland,  Ohio,  Dallas,  Texas,  *  Denver, 
Colo. ,  Detroit,  Mich. ,  Indianapolis,  Ind. ,  *  Kansas  City,  Mo. ,  Los  A  ngeles,  Cat. , 
* Memphis,  Tenn.,*  Milwaukee,  Wis.,  Minneapolis,  Minn.,  New  Haven,  Conn., 
New  Orleans,  La.,  New  York  City,  Oklahoma  City,  Okla.,  *Omaha,  Nebr., 
Philadelphia,  Pa.,  Pittsburgh,  Pa.,  Portland,  Ore.,  Salt  Lake  City,  Utah,  *San 
Francisco,  Cat.,  Seattle,  Wash.,  St.  Louis,  Mo.,  Washington,  D.  C. 


The  E.  E.  Fulton  Company,  1018  So.  Wahash  Ave.,  Chicago,  111. 

Branches:  Atlanta,  Ga.,  Boston,  Mass.,  Indianapolis,  Ind.,  Los  Angeles,  Cal., 
Milwaukee,  Wis.,  New  York  City,  Philadelphia,  Pa.,  San  Francisco,  Cal., 
St.  Louis,  Mo.  — — — — — 

American  Motion  Picture  Company,  Louisville,  Ky. 

*  carries  Balsam-Wool  Acoustical  Blanket  in  stock 

Balsam-Wool 

Acoustical  Blanket 

Also  manufacturers  of  the  nationally  advertised  Balsam-Wool  Blanket— Standard  Building  Insulation 


August   2 ,   19  3  0 


Motion   Picture    News 


83 


Before  the  "Mike" 
In  N.  Y.  Studios 


THE  unit  working  on  "Laughter,"  starring 
Nancy  Carroll,  communed  with  Mother 
Nature's  great  outdoors,  when  one  of  the 
scenes  was  shot  in  the  Paramount  exterior 
lot.  It  felt  good  to  get  out  under  the  ultra- 
violet rays  of  Good  Old  Sol,  that  is,  it  would 
have  felt  good  if  the  folks  didn't  all  make  a 
bee-line  for  the  sheltering  shade. 

*  *     * 

Frederic  March,  who  is  playing  opposite 
Nancy  Carroll  in  "Laughter"  under  the  direc- 
tion of  H.  D'abbadic  D'arrast,  has  a  real  woe 
in    that    nezvspapers    invariably    spell    his    first 

name  wrong. 

*  *     * 

Stanley  Smith,  whose  last  appearance  at  the 
Paramount  New  York  studios  was  opposite 
"Ginger"  Rogers  in  "Queen  High,"  has  arrived 
in  the  big  town  where  he  will  again  work  op- 
posite Miss  Rogers  in  "Manhattan  Mary,"  star- 
ring Ed  Wynn.     Norman  Taurog  will  direct. 

*  *     * 

Victor  Schertsinger,  who  is  preparing  to 
work  on  "Skippy,"  has  received  hundreds  of 
photographs  of  potential  "skippies"  from  hope- 
fid  mothers.  It's  the  opportunity  of  a  life  time 
for  the  fortunate  youngster. 

*  *     * 

A  one  reel  comedy,  "Tons  of  Trouble,"  writ- 
ten by  himself,  will  be  the  first  directorial  at- 
tempt of  Walton  Butterfield,  staff  writer  at 
the  Paramount  New  York  studio.  The  cast 
will  include  Virginia  Fairfax,  Charles  Halton, 
Rudy  Muller  and  Rosie,  a  sacred  white  elephant. 

*  *     * 

Janet  Currie,  who  is  doubling  for  Nancy 
Carroll,  says  that  "if  sound  doesn't  show  signs 
of  improvement  they're  going  to  pay  hush 
money  to  the  sound  men." 

*  *     * 

Burnet  Hershey,  staff  writer  at  the  eastern 
Vitaphone  studio,  ankled  up  the  alter  last  week 
with  Adele  Allerhand,  known  as  "The  Colgate 
Girl."  A  honeymoon  to  Virginia  and  then  back 
to  Brooklyn  to  author  some  more  varieties. 

*  *     * 

A  burlesque  of  the  melodrama  of  30  years 
ago  is  the  Vitaphone  Variety  "Curses."  directed 
by  Arthur  Hurley.  There  is  the  inevitable 
villain  with  a  hissinn  "in  my  power  my  proud 
beauty,"  the  brave  lover  who  saves  his  sweet- 
heart from  the  railroad  tracks  in  the  nick  of 
time  and  the  sinister  oriental  who  reforms  and 
saves  the  hero.  Burnet  Hershey  wrote  this  one 
zvhich  includes  in  the  east  Clay  Clement,  George 
Blackivood,  William  E.  Morris  and  Erin 
O'Brien-Moore. 

*  #     # 

Lee  Phillips,  who  has  come  East  from  the 
coast  where  he  was  associated  with  several 
companies,  is  now  assistant  director  at  the 
Warner  Brooklyn  studio. 

Ray  Foster,  the  Pleasingly  plump  cameraman 
at  the  Eastern  Vitaphone  studio,  says,  "We 
make  plenty  of  shorts  here,  but  in  these  hot 
days  we  ought  to  zvcar  'em)."  And  while  on 
the  subject  of  pantaloons,  the  writers  and  direc- 
tors out  there  where  the  sea  breezes  from 
Coney  Island  fail  to  blozv,  have  formed  a 
"Flannel  Brigade  on  Parade,"  every  member 
sporting  a  gray,  black-striped  pair  of  flannel 
trousers. 

*  *     * 

With  the  public  demand  for  prison  stories 
still  as  great  as  ever,  "Excuse  The  Pardon," 
another  drama  of  enforced  confinement  has 
been  completed  at  the  Warner  eastern  plant 
under  Arthur  Hurley's  direction.  Ralph 
Morgan,  Marjorie  Gateson  and  Robert  Middle- 
mass  have  the  leading  roles. 

THE  STUDIO  SLEUTH. 


Canned  Music  Is 
Hit  by  Canadian 
Musician  Union 


Montreal — Campaign  against  mechani- 
cal music  is  being  handled  in  Canada  by 
the  Canadian  Musicians  Benevolent  and 
Educational  Ass'n.  The  organization  is 
handling  employment  of  musicians  dis- 
placed by  mechanical  music.  J.  J.  Shea  of 
Montreal  is  representative  of  musicians 
in  the  Trades  and  Labor  Council. 

Musicians,  says  Shea,  are  seeking  work, 
not  charity.  He  states  that  a  fund  is 
being  raised  for  the  establishment  of  an 
orchestra  of  75  musicians  in  Montreal  to 
offer  concerts  and  other  musical  fea- 
tures. Similar  work  would  be  undertak- 
en  in   other   cities. 

A.  Mathieu,  acting  secretary  of  the 
Montreal  Trades  and  Labor  Council, 
says  various  local  musicians  are  in  a  pre- 
carious state  after  having  made  sacrifices 
in  order  to  learn  their  profession.  He  as- 
serts that  the  theatres  had  lost  50  per 
cent,  of  their  popular  appeal  through  the 
discarding  of  orchestras. 


Vice-President  Curtis 
Opening  Warner  Party 

Vice-President  Charles  Curtis,  pinch  hit- 
ting for  President  Hoover,  Friday,  will  of- 
ficially usher  in  Warner  Bros.  Silver  An- 
niversary celebration,  which  is  to  be  coun- 
trywide. The  vice-president  in  his  home  in 
Topeka.  Kan.,  will  press  a  button  which  will 
cause  the  parting  of  the  screen  curtains  in 
a  number  of  theatres  around  the  country 
and  give  the  signal  for  the  musical  overture 
consisting  of  "In  Memory  of  You,"  which 
was  selected  as  the  theme  number  for  the 
anniversary. 


Merger  Bug  Bites  Film 
Insurance  Broker  Firms 

Consolidation  of  Stebbins,  Leterman  & 
i  Jates  and  Herbert  R.  Ebenstein,  Inc.,  insur- 
ance brokers  specializing  in  film  business, 
is  effective  Friday.  The  firm  will  operate 
as  Stebbins,  Leterman  &  Gates  with  Arthur 
Stebbins  as  president,  Herbert  Ebenstein 
as  first  vice-president,  Elmer  Leterman  as 
vice-president,  Arthur  N.  Gates,  secretary- 
treasurer,  and  Arthur  A.  Ebenstein  as  as- 
sistant  secretary.  Staffs  of  both  companies 
will  be  combined. 


English  and  Spanish 
Versions  Simultaneously 

Hollywood — Utilizing  the  same  sets  but 
with  different  directors  and  casts,  "The  Cat 
Creeps"  will  be  produced  in  English  and 
Spanish  versions  by  Universal,  the  English 
version  by  day  and  the  Spanish  version  by 
night.  Rupert  Julian  will  direct  the  former, 
George  Mel  ford,  the  latter. 


Sign  Stage  Player 

Hollywood — Warners  have  brought  Mar- 
garet Schilling  from  the  New  York  stage 
to  play  the  leading  role  in  "Children  Of 
Dreams"  an  original  operetta  by  Sigmund 
Romberg  and  Oscar  Hammerstein  II. 


High   and  Low 
On  Music  Row 


ALTHOUGH  conditions  in  music  have  been 
extremely  bad  during  the  past  few  months, 
the  upward  trend  in  music  sales  for  the  last 
fortnight,  though  slight,  is  enough  to  cheer 
publishers,  who  have  held  meeting  after  meet- 
ing to  learn  what  had  happened  to  the  music 
business. 

*  *     * 

What  they  learned  was  that  the  market  zuas 
flooded  with  synchronised  songs  that  had  no 
commercial  sales  value  a>td  that  the  ordinary 
popular  song  with  human  appeal  showed  favor- 
able results.  Also  that  a  song,  even  if  zvell 
spotted  in  a  picture,  woidd  not  sell  if  the  song 
zvasn't  good.  The  residt  is  less  songs  in  pic- 
tures, those  synchronised  are  chosen  zvith  great- 
er care  and  a  chance  for  a  good  popidar  song 
to  see  daylight. 

*  *     * 

For  the  first  time  in  several  months  the 
DeSylva,  Brown  &  Henderson  catalogue  in- 
cludes picture  songs,  these  latter  being  "When 
Love  Comes  in  the  Moonlight,"  "Highway  To 
Heaven"  and  "Leave  A  Little  Smile"  from  the 
new  Warner  production,  "Oh,  Sailor  Behave." 

*  *     * 

//  there  is  an  outstanding  event  a}td  it  con- 
cerns Warner  Bros.,  look  for  the  inevitable 
theme  song.  "In  Memory  of  You"  a  ballad 
fox-trot,  written  by  Al  Dubin  and  Joe  Burke, 
has  been  selected  as  the  Warner  Bros.  Silver 
Anniversary  Song  and  zvill  be  played  during 
the  next  month  at  every  Warner  theatre. 
Flarms,  Inc.,  are  the  publishers. 

*  *     * 

Looks  like  Donaldson,  Douglas  &  Gumble  are 
at  last  hitting  on  all  eight  with  "Little  White 
Lies"  by  Walter  Donaldson  and  "Love's  Mel- 
ody," by  Chet  Frost  and  Howard  Grode,  start- 
ing to  climb  and  "Lazy  Lou'siana  Moon"  still 
keeping  the  stock  clerks  busy. 

*  *     * 

Last  week  we  stated  that  Songs  of  The 
Day,  Inc.,  zviU  market  a  ten-cent  seller.  Al- 
though this  firm  zms  originally  organised  to 
sell  popular  nvusic  for  ten  cents,  it  now  seems 
that  the  price  will  be  IS  cents.  Arthur  Carter, 
who  financed  the  company,  is  one  of  the  live- 
zrircs  of  the  music  business. 

PINCUS. 


BUSINESS  MEN  stay  at  the 

Ik  HEW  TOKKBR 

The  New  Yorker  has  2500 
rooms,  every  one  with  radio, 
tub  and  shower  bath,  Servidor 
and  circulating  ice  water.  There 
are  four  popular-priced  restau- 
rants, including  Coffee  Shop. 
Rates  from  $3.50  a  day.  85% 
of  the   rooms   are   $5,   or   less. 

Manhattan's  Largest  and  Tallest  Hotel 
34th  Street  at  8th  Avenue,  New  York  City 
RALPH    HITZ    •  Managing    Director 


84 


Motion   Picture   News 


August  2,  19  30 


CALARITIS  IS  THE  AFFECTION  that  cur- 
^  rently  has  assumed  the  proportions  of  an  epi- 
demic around  the  Paramount  lot.  It's  an  old  and 
chronic  malady  that  breaks  out  among  the  stars 
of  Paramount  every  so  often  and  while  some 
sort  of  cure  is  usually  effected  there  are  always 
scars. 

Adolpe  Menjou  was  suffering  from  salaritis 
last  year  when  he  fled  from  the  presence  of  Ben 
Schulberg  all  the  way  to  Paris.  Schulberg,  of 
course,  is  the  prescriber  who  carries  the  cure  for 
the  worst  cases  of  salaritis,  that  being  the  bulg- 
ing pocketbook  of  Paramount. 

The  real  trouble  with  Clara  Bow  now  is  diag- 
nosed as  nothing  but  an  acute  case  of  salaritis. 
The  Paramount  checkbook  has  been  made  to 
bulge  most  pleasantly  as  the  result  of  Clara's 
cavortings  in  front  of  the  camera.  To  be  bru- 
tally frank,  she  demands  more  dough  and,  this 
being  politely  declined,  she  is  making  it  as 
tough  as  possible  for  Schulberg. 

Bill  Powell  caught  the  salaritis  from  Men- 
jou. .  .  .  Maurice  Chevalier  heard  about  Bill 
and  he,  too,  sought  out  Mr.  Schulberg.  A  seri- 
ous case  of  salaritis,  that  one.  Well,  the  story 
goes  that  Schulberg  capitulated  to  the  French- 
man's demands  after  a  lot  of  argument,  with 
Chevalier  shrugging  eloquently  and  murmuring: 
"There  are  other  studios,  Monsieur  Schulberg." 

The  salaritis  germ  was  growing  deadlier. 
George  Bancroft  learned  of  Chevalier's  amaz- 
ing cure.  .  .  .  There  are  other  Paramount 
stars  who  are  close  to  the  vicinity  of  the  sala- 
ritis bug  and  it  may  bite  them  yet.  Jack  Oakie 
had  a  mild  case  which  was  cured  by  $1,500  a 
week. — New  York  News. 


say 


uaint 


A  Suppressed  Desire! 

A  well  known  Hollywood  leading 
man  appeared  at  the  studio  with  his 
foot  bandaged.  "What's  the  matter?" 
he  was  asked. 

"I  just  kicked  my  agent  in  the 
heart,"    he    exclaimed,    passionately. — 

Los  Angeles  Herald. 

*  *    * 

And  now  Doug  Jr.  is  playing  on  the  same 
lot  as  his  step-papa,  Jack  Whitine\  who  is  only 
four  years  older  than  Doug.  Mrs.  Whiting 
lunches  with  the  two  of  them  frequently.  It's 
an  odd  looking  family  group.— Motion  Picture. 

*  *     * 

BULL-etin 
(Interview} 
"In  the  picture  business  one  plays  a 
dozen  parts  a  year,  each  of  them  dif- 
ferent."—Renee    Adoree,    film   actress. 
— New  York  American. 

*  *    * 

They  call  Ivan  Lebedeff  the  most  perfectly 
groomed  man  in  Hollywood.  Rita  LaRoy  ad- 
mits that  it  is  impossible  to  "muss  him  up"  in 
a  love  scene,  though  she  tried  hard  enough. 
But  when  he  came  up  from  a  ducking  in  the 
Pacific  Ocean  for  a  scene  the  otherday  with 
his  trousers  still  creased  and  his  hair  as  per- 
fectly combed  as  when  he  went  into  the  water, 
he  cinched  the  title  then  and  there.— Motion 
Picture  Magazine. 


Apropos 

Hollywood  —  Sid  Grauman  walked 
through  the  entrance  of  the  Roose- 
velt Hotel,  and  backed  into  a  project- 
ing corner  of  concrete  to  scratch  his 
back.  Moving  along  a  few  yards,  he 
stopped  again  for  the  same  maneuver. 
Spotting  Sid's  strange  antics,  a  couple 
of  the  boys  watched  him  with  amuse- 
ment. 

Before  the  boys  could  deliver  the 
wisecrack,  Sid  said,  "I  don't  know,  but 
I  must  have  one  of  those  Hell's  angels 
on   me,"  and   made  a  swift  exit. 


Making  'Em  Talk 

Tampa,  Fla. — Cutting  in  with  a  pre- 
view three  days  ahead  of  the  regular 
opening  of  a  picture  is  a  novel  way 
of  starting  'em  talking.  Paul  Short, 
manager  of  the  Tampa,  used  this  stunt 
on  the  first  Lon  Chaney  talkie,  "Un- 
holy Three."  It  went  over  big. 


WITH    song    and    prance 
talkified     musical     shows 


films  flopping, 
and  operettas 
proving  a  box-office  disappointment  and  many 
of  the  run  of  revamped  stage  plays  failing  to 
hit  the  ticket  choppers  for  expected  returns,  a 
general  shakeup  in  Hollywood  studios  is  under 
way. 

Scores  of  actors,  writers,  dialoguers,  play- 
wrights, songsmiths,  singers  and  dancers,  under 
contract  arrangements  of  six  months,  one  year 
and  holding  one  and  two  picture  agreements  are 
being  let  out  as  their  contracts  expire. — Inside 
Facts,  Los  Angeles. 

*  *     * 

John  P.  Medbury,  who  writes  about 
Hollyivood  and  other  places,  remarked 
lugubriously:  "Times  are  so  tough  that 
the  beggars  on  Vine  Street  are  giving 
credit." — Los  Angeles  Herald. 

*  *    * 

"The  most  romantic  moment  of  my 
life  came  after  I  was  married — and 
it  was  not  with  my  wife." — John  Boles 
in  Motion  Picture  Classic. 

Lya  de  Putti's  hottotot  said  it  with  a  brand 
new  yacht  last  week.  .  .  .  Metro-Goldwyn, 
which  swore  it  wouldn't  loosen  the  purse  strings 
for  another  stage  production  after  "Great 
Days"  flopped,  has  forgotten  already. — Sobol  in 
Neiv  York  Graphic. 

*  *     * 

The  public  hears  only  of  their  ex- 
travagances, but  many  stars  give  gener- 
ously of  their  time  and  money  to  worthy 
causes. — Screen  Play  Secrets. 

*  *     * 

A  Toast  to  Warner  Brothers  1 ! ! 

To  you,  the  three  musketeers  of  the  motion 
picture  industry,  we  awarded  the  "distin- 
guished service  medal  for  pioneering  work  in 
sound  pictures." 

The  failure  of  others  before  you,  the  spec- 
tre of  financial  ruin  that  stared  you  in  the  face 
in  the  event  of  your  own  failure,  neither  daunt- 
ed nor  stayed  you.  Courage  to  hazard  all  on 
a  gallant  and  invincible  dream  was  yours — and 
the  reward,  great  as  it  is,  can  never  be  counted 
too  munificent. — New   York  Mirror. 

*  *     * 

Gloria  Sivanson's  entry  for  the  produc- 
tion-cost stakes,  it  would  appear,  has 
been  scratched.  "Queen  Kelly"  is  to  be 
allowed  to  rest  her  weary  old  bones  in 
peace  and  Joseph  Kennedy  will  take  the 
entire  million-dollar  loss  with,  as  brave 
a  smile  as  he  can  summon  up. — Motion 
Picture  Classic. 


R 


ECENTLY  a  movie  director  and  a  movie 


planned  out  a  huge  and  elaborate  wedding,  got 
the  biggest  church,  arranged  for  photographers, 
radio  hookup,  and  so  on,  and  issued  a  thousand 
invitations.  Unfortunately,  it  turned  out  that 
on  the  same  day  there  was  a  whippet  race  at 
Tia  Juana  or  some  other  rival  attraction  of 
the  kind  movie  people  all  go  to — anyway,  as 
the  hour  of  the  wedding  approached,  only  about 
a  hundred  or  so  guests  had  appeared.  Things 
looked  pretty  bad,  but  the  bridegroom  rose  to 
the  emergency.  He  called  the  studio,  ordered 
a  general  roundup  of  all  the  extras  in  sight, 
and  had  them  rushed  over  to  the  church.  The 
wedding  went  off  with  great  eclat. — New 
Yorker. 

*  *    * 

Whoopee  parties,  divorces  and  scan- 
dals are  becoming  a  thing  of  the  past 
in  the  film  city,  where  it's  now  the 
fashion  to  be  old-fashioned. — Screen 
Play  Secrets. 

*  *     * 

Blame  Malibooze  for  La  Duncan's  Black  'n' 
Blues ! 

That  so  regrettable  occurrence  at  Malibu 
the  other  day  which  put  Vivian  Duncan  in 
Hollywood  hospital  and  Rex  Lease  in  the 
calaboose  happened  in  violation  of  all  the  rules 
of  cinemaland.  Frolicsome  boys  and  girls  out 
for  a  little  good  clean  fun  over  the  week-end 
aren't  supposed  to  cavort  in  the  presence  of  the 
high   moguls    of   the    Will    Hays   organization. 

But  that  is  apparently  just  what  Miss  Dun- 
can and  Mr.  Lease  and  who  else  did.  My 
Malibu  operative  informs  me  that  none  other 
than  Fred  W.  Beetson,  head  vigilante  of  movie 
morals  when  Hays  isn't  about,  was  one  of  the 
guests  at  Charlie  Farrell's  house  where  the 
holiday  festivities  really  started. 

Vivian  says  Rex  socked  her  because  he  loved 
her.  Rex  says  "Aw,  she  must  have  fallen 
down."  And  what  with  one  thing  and  another, 
the  wags  of  cinemaland  are  calling  it  Mali- 
booze.— New  York  News. 

*  *    * 

The  only  shady  spot  in  the  city  is 
behind  Paul  Whiteman. — New  York 
Graphic. 

*  *    * 

Not  so  long  ago  there  was  a  very  popular  master 
of  ceremonies  whose  name  was  Paul  Ash.  In  fact, 
it  still  is.  He  conducted  the  stage  bands  in  all  the 
bigger  Chicago  movie  theatres.  The  girls  were  crazy 
about  him.  Just  mention  his  name  to  them  and  they 
swooned. 

As  a  matter  of  fact,  they  were  so  much  that  way 
about  him  that  the  Paul  Ash  Fans'  Club  was  formed, 
the  membership  consisting  of  little  flappers,  nearly 
all  of  whom  wore  their  nats  pushed  way  back  on 
their  silly  little  heads.  The  members  of  the  P.  A. 
F.  C.  would  sit  down  front  at  the  various  theatres 
and  their  Paul  could  do  no  wrong.  They  thought  he 
was   swell. 

But  something  has  happened.  Maybe  the  members 
of  the  organization  have  grown  up;  maybe  some  have 
married.  Whatever  it  is,  Paul  doesn't  seem  to  exer- 
cise the  same  eld  thrill  as  formerly.  There  are 
actually  members  of  the  club  who  can  sit  out  front 
and  yawn  right  in  the  middle  of  one  of  Paul's  wisest 
cracks. 

There  was  recently  a  gathering  of  the  officers  of 
the  P.  A.  F.  C.  and  it  was  decided  to  break  up  the 
organization.  The  constitution  was  burned,  so  'tis 
said,  and  th_e  flappers  no  more  flip  their  foolish  little 
ways  to  burn  idolatrous  incense  before  the  altar  that 
held  Paul  and  his  mad  band  of  nmsicmakers. — Balti- 
more   Sun. 


August   2 ,    1930 


Motion   Picture   News 


85 


that 


*  /jfted 


SINCE  sound  films  have  gone  vocal  and 
since  much  of  the  old  hurly-burly  action 
of  the  silents  has  given  way  mainly  to  livid 
battles  between  impassioned  gangsters,  to  the 
nimble  graces  of  long-legged  chorus  girls  and 
to  the  ambulations  of  a  few  characters  _  in  a 
drawing  room,  children  haven't  been  so  inter- 
ested in  movies. 

Dialogue  is  too  sophisticated  for  them.  The 
laughter  of  the  adults  comes  at  odd,  misunder- 
stood places.  The  climaxes,  often  as  not,  are 
climaxes  that  occur  in  some  one's  mind;  rush- 
ing trains  seldom  tumble  off  trestles  any  more 
and  you  can  scarce  tell  the  villain  from  the 
hero. 

The  number  of  children  in  neighborhood  the- 
atres has  dropped  accordingly ;  their  attendance 
downtown  is  nil. — Milwaukee  Journal. 


If  ever  you've  lived  in  Italy  you  would 
think  yourself  there  again  to  walk 
through  the  streets  in  Hollywood  these 
singing  days.  The  tree-top  tenors  and  the 
sidewalk  sopranos  me-me-me,  ah-ah-ah, 
and  dough-dough-dough  from  sunrise  to 
sunset. — Screenland. 


Cutting  admissions  may  boost  attendance  and 
even  bring  a  bigger  gross,  but  we  doubt  if  the 
increase  will  continue  after  the  first  few  weeks. 
We  base  our  opinion  on  the  experience  of  ex- 
hibitors who  increased  their  admission  prices 
when  they  opened  with  sound  and  then,  when 
they  found  the  going  below  their  expectations, 
dropped  their  prices.  The  drop  increased  at- 
tendance some,  but  the  gross  was  about  the 
same,  and,  later  falling  lower,  without  a  pro- 
portionate cut  in  the  overhead,  this  means  to 
increase  profits  did  the  opposite—  Associated 
Publications. 


Considering  that  the  movie  pro- 
ducers write  and  picture  nothing  else 
but  the  noble  art  of  love  and  the  stern 
business  of  romance,  they  seem  to 
know  singularly  little  about  it. 

For  instance,  Cecil  B.  De  Mille— in 
"Dynamite"— tries  to  make  us  believe 
that  a  gently-bred  girl  moves  down 
into  the  tenements,  marries  an  igno- 
rant, egotistical  roughneck  and  lives 
happily  forever.  I'll  bet  Mr.  De  Mille 
a  nickel  that,  in  the  whole  range  of 
his  wide  experience  with  life  and  his 
exceedingly  acute  observation  there- 
of, he  cannot  recall  one  single  such 
case. — Harry  Carr  in  Los  Angeles 
Times. 


In  the  days  of  the  silent  films  the  director 
was  about  90  per  cent  responsible  for  the  worth 
of  the  picture,  and  I  should  say  that  the  same 
ratio  holds  true  even  with  the  advent  of  the 
talkies.  You  can  say  what  you  like  about  the 
increased  importance  of  the  actor  now  that 
dialogue  has  been  added  to  his  lot,  but  it  is 
being  demonstrated  time  and  again  that  the 
most  telling  factors  in  a  good  talkie  are  directly 
traceable  to  the  skill  of  the  director. — N.  Y. 
Post. 


A  K.O.  Punch 

"The  'Ingagi'  theme  song,"  it  appears 
to  V.  K.  Richards,  the  Toledo  Blade's 
dramatic  critic,  "ought  to  be  'Phoney 
That  Way,'  in  the  light  of  recent  dis- 
closures." 


YOU  can't  go  wrong  doing  the  right  or 
square  thing. 
Every  distributing  office  knows  its  exhibitors, 
those  with  whom  it  has  done  business  satisfac- 
torily. Take  care  of  these  men;  they  are  not 
suppliants,  nor  beggars  they  are  your  customers, 
and  it  is  to  your  interests  and  the  interests  of 
the  community  in  which  they  reside,  to  the 
interests  of  your  nation  that  men  be  helped 
to  remain  in  business,  for  an  exhibitor's  good 
fortune  finds  its  way  in  increased  patronage, 
and  this  increased  patronage  builds  up  better 
rentals  as  the  ultimate  result. — Moving  Picture 
Digest,  Toronto. 

*  *    * 

It's  reported  that  Basil  Rathbone  will  return 
to  the  stage  in  the  fall,  after  having  been  given 
anything  but  a  good  break  in  the  movies.  On 
the  stage  he  has  had  marvelous  roles  and  played 
them  marvelously.  In  the  movies  he  was  made 
just  one  more  leading  man,  and  when  he  played 
opposite  o)ie  attractive  young  star  it  somehow 
happened  that  in  most  of  their  scenes  together 
the  top  of  his  head  was  cut  off — focusing  more 
attention  on  her,  of  course,  and  she  was  the  star, 
of  course,  and  of  course — but  why  go  on 
with  it? 

Anyway,  he's  planning  to  return  to  the  stage, 
where  he  enjoyed  such  outstanding  success, 
unless  something  unexpected  turns  up  to  prove 
that  the  screen  will  do  justice  to  his  talents.^ 
And  who  can  blame  him? — "The  Studio  Cat 
Column  in  N.  Y.  Evening  World. 

*  *     * 

Walter  Weems  (Sennett  scribe) 
asked  Marjorie  (Babe)  Kane  if  it  was 
difficult  for  a  girl  to  succeed  in  pic- 
tures. 

Babe  says:  "The  first  hundred 
YEAHS  are  the  hardest."— Los  Angeles 

Record. 

*  *    * 

Clara  Bow  seems  to  have  learned  the 
wisdom  of  keeping  quiet.  After  saying 
quite  a  lot  of  things  of  which  Paramount 
Publix  didn't  approve — with  reason— she 
now  has  nothing  to  say  for  publication. 
And  that  Bow-Richman  romance  is  still 
hanging  fire. 

Movie  fans  are  going  to  be  shocked 
within  a  year  or  perhaps  even  less  by 
the  death  of  a  famous  and  much-loved 
star. — N.  Y.  Evening  World. 

*  *     * 

Some  of  the  Hollywood-  stars  have  found 
royalties  from  phonograph  records  a  profitable 
source  of  income. 

Not  all  have  fared  so  well,  however.  A  cer- 
tain comedian  says  that  he  wrote  the  company 
after  six  months,  asking  for  a  statement.      _ 

He  received  the  following  reply :  "On  receipt 
of  50  cents,  we  will  send  you  the  master 
record."— Carroll  in  Los  Angeles  Record. 


I\T  less  than  a  year's  time,  Charles  Bickford  has 
achieved  a  reputation  as  the  Bad  Boy  of  the 
movies,  a  role  he  thoroughly  enjoys. 
Around  Bickford,  the  -smoke  of   battle  never 
clears — not  if  he  can  help  it.     He  inspires  the 
terms    "difficult"    and    "incorrigible,"    and    some 
others  less  academic. 

And  he  cherishes  those  adjectives  the  way 
most  actors  take  to  "magnificent"  or  "notable." 

"I  was  always  squawking  when  I  was  on  the 
stage,"  he  said,  "but  theatrical  producers,  I  find, 
are  marvels  of  intelligence  compared  to  the  men 
who  run  the  movies." 

Charlie  does  have  principles.    It's  true  he  often 
starts  his  riots  to  defend  what  he  thinks  is  right. 
He  has  a  cause,  some  of  the  time.    But  part 
=^^^        of  the  time  he  just  does  it  to  annoy. 

Bickford  is  as  inconsistent  a  he-man  as  ever 
I  saw. 

He  has  the  stature,  the  muscles,  and  the  coif- 
fure of  a  Samson. 

But  those  muscles  are  encased  in  perfectly 
tailored  garments.  Those  shaggy  locks  are 
carefully  brushed,  and  tinted  the  exact  shade 
of  red  that  best  sets  off  his  blue  eyes.  And  he 
talks  with  a  Boston  accent. 

He  has  been  a  hobo  and  a  coal-stoker,  but  his 
first  job  on  the  stage  was  as  an  effeminate  man, 
and  he's  the  first  to  admit  he  gave  a  swell 
performance.  Biceps  and  bulk  notwithstanding, 
he  has  fastidious  tastes,  and  he  loves  vanilla  ice 
cream. — Motion  Picture. 


Warner  Brothers  would  give  a  lot  to  get 
something  on  Alice  White,  so  they  can  squeeze 
out  of  their  contract  with  her  on  the  morality 
clause  without  its  costing  them  anything.  War- 
ners have  parted  with  a  lot  of  ready  dough 
in  the  last  year  buying  up  the  contracts  of  dis- 
gruntled and  unprofitable  stars  like  Corinne 
Griffith  and  Monte  Blue,  to  mention  only  two. 
They  don't  mind  that,  but  they  do  hate  to  lose 
both  their  good  jack  and  a  box  office  favorite 
like  Alice  all  in  one  fell  stvoop.  So  the  grape 
vine  carries  tidings  that  Miss  White  is  among 
the  most  discreetly  watched  and  also  zvatchful 
"IT"  girls  in  Cinemaland.  Being  idle  at  the 
moment,  she  has  hied  azvay  to  Arrovo  Head, 
•where  a  gal  can  have  some  privacy. — Florabel 
Muir  in  N.  Y.  Daily  News. 
*     *     * 

As  we  move  along  in  our  travel  of  stage 
and  screen  entertainment,  it  appears  to  become 
more  and  more  difficult  to  classify  between  the 
unwholesome  and  purely  wholesome.  Former 
movie  fans  have  become  moral  fan-atics. 

Those  who  are  prone  to  raise  their  hands  in 
holy  horrer  at  the  type  of  stage  and  screen 
entertainment  of  today  should  remember  that 
this  is  an  era  of  more  or  less  abandon.  Prin- 
cipally more. 

There  is  quite  as  much  nudity  or  undress 
today  in  our  daily  social  life,  athletic  activity, 
vacation  association  and  places  of  public  as- 
semblage as  there  ever  was  on  the  stage  in  its 
balmiest  days  of  shapely  coryphees  in  full  flesh 
tights. — Pacific  Coast  Exhibitor-Bulletin. 


The  Cut-throats 

A  well  known  exchange  man  entered 
the  elevator  in  729  Seventh  Avenue, 
one  of  New  York's  film  centers,  where 
he  was  warmly  received  by  two  old 
playmates  working  for  another  dis- 
tributor. The  pair  were  unusually 
friendly  in  acclaiming  the  chap  as 
their  "buddy"  and  "long  lost  pal"  and 
insisted  that  they  get  together  real 
soon  to  retrace  their  close  association 
in  the  old  days.  They  shook  hands  and 
departed,  but  the  duo  had  scarcely 
left  the  building  when  one  was  heard 
to  say,  "Why,  that  dirty  chiseling  so- 
and  so  still  owes  me  eight  bucks.  He's 
a  bum  if  there  ever  was  one." 

Nize  fellows. 


86 


Motion   Picture    News 


August  2,  19  3  0 


Opinions    On    Pictures 


Cheer  Up  and  Smile 

(.Fox— All  Talker) 

Light,  But  Pleasing 

(Reviewed  by  Sherunn  S.  Kane) 

*</^HEER  Up  and  Smile"  is  light  program 
VJ  fare  which,  bolstered  with  good  short 
subject  support,  should  do  nice  business  in 
split  week  houses.  It  offers  mild  but  amusing 
entertainment  for  young  and  old,  and  should 
be  perfectly  acceptable  as  a  hot  weather  offer- 
ing anywhere.  Minus  an  outstanding  name 
draw  to  carry  its  inconsequential  story,  the  pic- 
ture's salvation  lies  in  its  lighthearted  delivery. 

At  no  time  does  it  take  itself  seriously,  nor 
does  it  invite  the  audience  to  do  so.  Credit  for 
this  happy  result  is  due  Director  Sidney  Lan- 
field,  a  Fox  writer  who,  with  this  one,  put 
away  his  typewriter  for  the  megaphone  for  the 
first  time.  His  object  was  solely  to  entertain, 
and  how  well  he  succeeded  may  be  estimated 
from  a  clocking  of  28  laughs  from  an  average 
audience  in  the  theatre  where  the  picture  was 
caught. 

Ihe  story  is  that  of  the  trials  and  misun- 
derstandings which  beset  the  juvenile  love  af- 
fair of  Eddie  Eripp,  a  college  boy,  and  Margie, 
sales  girl  in  the  college  town  music  store.  As 
part  of  his  fraternity  initiation,  Eddie  is  di- 
rected to  kick  the  first  male  he  meets  and  to 
kiss  the  first  female.  Franklin  Pankborn,  as 
a  college  professor,  is  the  recipient  of  the  kick, 
while  a  pretty,  little  co-ed  gets  the  kiss — in 
Margie's  view,  unfortunately.  After  the  result- 
ant misunderstanding  has  been  patched  up,  Ed- 
die and  Margie  attend  a  school  dance  where,  as 
they  are  about  to  step  off  the  "sweethearts' 
dance"  number,  Eddie  is  summoned  to  the 
dean's  office  and  suspended  for  his  earlier  abuse. 

Margie,  who  had  been  left  waiting  without 
an  explanation,  later  comes  upon  Eddie  in  the 
company  of  the  co-ed  she  had  witnessed  him 
kiss  earlier  that  day.  Eddie  is  given  the  gate 
and,  disconsolate,  leaves  for  New  York,  where 
he  lands  a  job  with  the  orchestra  at  Pierre's 
cafe.  Here  he  engages  the  wrath  of  the  pro- 
prietor (Charles  Judels)  when  the  attentions 
of  the  latter's  flirtatious  wife  center  on  Eddie 
with  compromising  but  laughable  results.  On 
the  eve  of  a  holdup  at  the  cabaret,  "Whisper- 
ing" Jack  Smith  (himself),  an  entertainer 
there,  is  knocked  out  by  the  bandits  in  the 
radio  broadcasting  room  at  the  place.  In  order 
that  the  suspicions  of  patrons  of  the  place  may 
not  be  aroused,  the  bandits  force  Eddie  to  sing 
before  the  "mike."  His  quavering,  frightened 
voice  makes  a  hit  and  Pierre  is  deluged  with 
requests    for  more  by   the   same  vocalist. 

In  the  meantime,  however,  Eddie  has  been 
discharged  by  Pierre,  who  had  discovered  his 
wife  in  the  former's  dressing  room.  Faced  with 
Eddie's  new  popularity,  Pierre  about  faces  and 
seeks  to  retain  the  kid  as  a  singer.  Eddie  has 
patched  things  with  Margie  by  phone  and  in- 
sists on  returning  to  her,  and  in  order  to  keep 
him  in  New  York  Margie  is  brought  to  town. 
Their  plans  for  a  wedding,  which  Pierre  fears 
will  ruin  Eddie's  popularity  with  the  women, 
are  overheard,  and,  in  order  to  upset  them, 
Pierre  plans  a  frameup  which  will  discredit  the 
lad  before  Margie. 

It  is  arranged  that  Margie  shall  be  taken  to 
Eddie's  apartment,  while  a  woman,  instructed 
to  make  love  to  him,  is  there.  Pierre  escorts 
Margie  to  the  apartment.  The  woman  found 
there  is  Pierre's  wife.  Margie  flees  in  disgust 
to  her  hotel;  is  followed  by  Eddie,  who  learns 
of  the  frameup  and  gets  the  proof  of  it  before 
her.     Reconciliation    follows. 

The  story  progresses  at  a  good  clip,  and  al- 
though there  is  little  action  connected  with 
the  picture,  the  bids  for  laughs  follow  each 
other  closcl v,  which,  with  the  brevity  of  the 
production,  tend  to  maintain  interest  and  speed 
things  up. 

Charles  Judels   garners   most  of   the  laughs, 


Yvonne,  Pierre's  wife,  does  well  enough  with 
assistance  by  Johnny  Arthur.  Baclanova  is  in 
a  role  that  does  not  offer  too  much.  Arthur 
Lake  is  too  frankly  a  "juvenile,"  but  turns 
in  a  few  laughs  now  and  then.  Dixie  Lee  gives 
little  to  a  role  which  demands  less.  Five  songs, 
good  enough  in  their  place,  feature  in  the 
production.  "You  May  Not  Like  It,  But  It's 
a  Great  Idea"  registers  as  the  most  easily  re- 
membered of  the  quintet. 

Good  novelty  shorts  and  cartoons  zvill  bal- 
ance this. 

Produced  and  distributed  by  Fox.  Directed  by  Sid- 
ney Lanfield.  Story  by  Richard  Connell.  Adaptation 
and  dialogue  by  Howard  J.  Green.  Composer  and 
lyricist,  Raymond  Klages  and  Jesse  Greer.  Photo- 
graphed by  Joe  Valentine.  Length,  5,600  feet.  Run- 
ning   time^   62    minutes.      Release    date,    July   26,    1930. 

THE    CAST 

"Margie"     Dixie    Lee 

Eddie  Fripp Arthur  Lake 

\Y°nne    Olga    Baclanova 

Whispering"     Jack     Smith Himself 

Andy Johnny    Arthur 

£lerre    Charles    Juuels 

l°m    John    Darrow 

Pau'   Sumner  Getchell 

Professor    Franklin    Panghorn 

Donald    Buddy    Messinger 

And  U  University  of  Southern  California  football  stars. 


The  Sap  from  Syracuse 

(Paramount — All  Talker) 

Oakie  Scores 

(Reviewed  by  Charles  F.  Hynes) 

THE  irrepressible  Oakie  again,  this  time  as 
a  prize  sap,  wno  gets  an  the  breaks,  but 
finally  comes  through  in  a  big  way.  His  fans 
will  rave  over  it,  and  although  the  story  proba- 
bly will  be  kidded  as  flimsy,  but  it's  a  safe  bet 
that  audiences  generally  will  vote  this  a  laugh. 
Accordingly,   it  should  be  a  box  office  card. 

The  picture  starts  out  at  a  swift  pace,  sags 
somewhat  in  the  middle  and  builds  toward  the 
end.  It  was  made  principally  to  exploit  Oakie 
and  does  that  in  good  fashion.  Paramount  has 
a  great  bet  in  the  "Big  chin  and  grin  man" 
as  he  is  billed.  According  to  the  press  sheet, 
the  story  is  one-half  the  picture,  Oakie  the 
other  half,  but  about  an  80  per  cent  division 
for  Jack  would  be  about  right. 

Ginger  Rogers  is  a  peppy  and  personable 
heroine,  who  does  fine  work  in  this.  There  are 
plenty  of  wisecracks,  containing  a  number  of 
good  gags.  The  other  members  of  the  cast  are 
uniformly  good,  with  Granville  Bates  and 
George  Barbier  standing  out  by  reason  of 
strong   parts  capably  handled. 

Director  Edward  Sutherland  has  done  a 
workmanlike  job  and  gets  the  most  out  of  the 
gags,  although  the  picture  slows  up  consider- 
ably in  the  middle. 

Oakie  is  cast  as  a  crane  driver  on  a  Syra- 
cuse canal  project,  who  leaves  for  Europe  after 
inheriting  money.  His  co-workers  frame  a 
series  of  telegrams  to  the  captain  from  promi- 
nent people  and  tip  off  reporters  that  he  is  the 
engineer  who  built  the  Erie  Canal,  but  is  trav- 
eling incognito.  He  is  the  center  of  attraction 
aboard  ship,  and  when  he  tries  to  explain,  his 
efforts  are  laughed  off  as  modesty. 

On  board  the  ship  he  meets  Ginger  Rogers, 
who  is  traveling  to  Macedonia  to  try  and  save 
a  diamond  mine.  Accompanying  her  is  a  ras- 
cally guardian  trying  to  grab  the  mine  by  keep- 
ing it  idle.  The  girl  plays  up  to  Jack  as  the 
engineer  who  can  solve  her  problem,  and  falls 
in  love  with  him.  Efforts  of  the  guardian  to 
expose  him  as  a  fake  are  futile,  and  when  they 
arrive  at  Macedonia  Jack  tells  the  girl  the 
truth  on  the  eve  of  a  meeting  of  experts.  With 
the  girl  admitting  defeat,  Jack,  through  a 
chance  remark,  hits  upon  a  solution  of  the 
problem.  Then  the  plot  is  unmasked  by  the 
famous  engineer,  for  whom  Jack  had  been  un- 
willingly masquerading,  but  who  himself  had 
been  traveling  incog,  aboard  the  same  ship. 


Novelty  shorts  with  this  as  it  has  some  sing- 
ing by  Oakie  and  Ginger. 

Produced  and  distributed  by  Paramount.  Directed 
by  A.  Edward  Sutherland.  From  the  play  by  John 
Fray,  Jack  O'Doonell  and  John  Hayden.  Screen  play 
by  Gertrude  Purcell.  Photographed  by  Larry  Wil- 
liams. Length,  6,108  feet.  Running  time,  68  minutes. 
Release   date,    July    26. 

THE   CAST 

Littleton    Looney Jack    Oakie 

Ellen   Saunders Ginger   Rogers 

Hycross Granville    Bates 

Senator  Powell George  Barbier 

Nick    Pangolos Sidney    Riggs 

Flo  Goodrich Betty  Starbuck 

Dolly   Clark Veree  Teasdale 

Captain   Barker J.   Malcom   Dunn 

Bells    Bernard    Jukes 

Henderson    Walter    Fenner 

Hopkins    Jack    Daley 


Worldly  Goods 

(Continental — All  Talker) 

Just  Fair  Program 

(Reviewed   by    Charles   F.   Hynes) 

THE  United  States  Army,  this  picture  would 
have  you  believe,  let  its  A.  E.  F.  veterans 
disembark  in  New  York  after  the  war  without 
any  semblance  of  order,  the  men  just  walking 
down  the  gangplank  as  they  chose.  Even  if  that 
were  done,  on  occasion,  it  is  hardly  conceivable 
that  the  Army  would  leave  a  blind  veteran  to 
his  own  devices,  so  that  he  might  play  dead, 
or  that  a  story  of  his  death  at  sea  would  be 
accepted  by  his  sweetheart  without  War  De- 
partment confirmation,  or  would  not  give  the 
blind  youth  a  chance  of  having  his  sight  re- 
stored by  a  Veteran's  Bureau  exam,  or  would 
not  pay  him  compensation  insurance. 

These  are  but  a  few  of  the  implausibilities 
in  this  Enoch  Arden  yarn  which  is  filled  with 
inconsistencies  and  coincidences.  Yet  with  all 
this,  it  maintains  a  fair  amount  of  interest, 
and  where  fans  are  willing  to  accept  hoke  laid 
on  thick  without  questioning  absurdities,  it 
will   get  by  as   program  fare. 

Director  Phil  Rosen  has  given  it  some  good 
touches,  despite  its  wild  story,  and  these  help 
to  carry  it.  The  cast  is  fairly  good  and  James 
Kirkwood  gets  over  a  strong  characterization 
despite  what  seems  to  be  a  voice  handicap. 
This,  however,  may,  be  the  fault  of  recording 
or  reproduction,  but  voices  of  the  other  players 
came  through  satisfactorily  when  this  was 
caught.  Merna  Kennedy  is  a  pretty  and  sat- 
isfactory heroine,  and  Ferdinand  Schumann- 
Heinck  good  as  is  his  buddy,  Billy  Featherston, 
and  Shannon  Day  as  the  hardboiled  chorus  girl. 

A  young  aviator  is  blinded  in  France  when 
the  faulty  plane  he  is  flying  crashes.  He  swears 
vengeance  on  the  profiteering  manufacturer, 
who  is  a  hard-hearted  captain  of  industry.  Ar- 
riving home,  he  has  his  pal  tell  his  sweetheart 
that  he  died  at  sea.  The  buddies  continue  avia- 
tion work,  one  as  a  pilot,  the  blind  youth  as 
mechanic.  When  the  profiteer  comes  to  the 
airport,  he  learns  the  blind  boy's  story,  and 
pays  the  cost  of  an  operation  to  restore  the 
boy's  sight,  keeping  his  identity  secret  mean- 
while. The  youth  regains  his  eyesight,  is  per- 
suaded that  the  profiteer  has  had  a  change  of 
heart  and  become  a  humanitarian.  He  resolves 
to  make  the  best  of  it  when  he  learns  his 
ex-sweetheart  is  the  now-reformed  profiteer's 
wife.  The  industrialist,  however,  solves  the 
problem  by  leaping  to  his  death  from  a  plane, 
in  which  he  is  riding  with  the  youth. 

Use  musical  shorts  with  this. 
Produced  and  distributed  by  Continental  Pictures. 
Directed  bv  Phil  Rosen.  Scenario  and  dialogue  by 
Tohnny  Grey  and  Scott  Littleton.  Edited  by  Cart 
Himms.  Photographed  by  Herbert  J.  Kirkpatrick. 
Length,  6,065  feet.  Running  time,  65  minutes.  Re- 
lease date.   Aug.   1. 

THE    CAST 

John  C.   Bullock James   Kirkwood 

Mary Merna    Kennedy 

Jeff Ferdinand   Schumann-Heinck 

Jim Billy     Featherston 

Cassie    Shannon-Day 

Secretary Thomas  Curran 


August  2,  19  30 


Motion    Picture    News 


87 


Opinions    on     Pictures 


Romance 

(M-G-M— All    Talker) 
Garbo  Sends  It  In 

(Reviewed  by  Don  Ashbaugh) 

IN  the  march  of  progress,  the  regulation 
slow-moving  and  leisurely  Victorian  form 
of  drama  has  become  a  bit  old-fashioned. 
Audiences  of  the  present  day  rather  require 
their  drama  hot  and  the  action  fast.  Neither 
of  these  two  qualities  is  incorporated  in 
"Romance,"  Edward  Sheldon's  stage  play  in 
which  Doris  Keane  appeared  for  several  years. 

But  Greta  Garbo  plays  the  starring  part,  and 
carries  the  picture  through  by  sheer  force  of 
her  ability  even  though  the  story  itself  is  limited 
as  screen  material. 

"Romance"  will  go  over  on  account  of  the 
tremendous  popularity  of  Garbo  but  it  does  not 
begin  to  compare  with  several  of  her  previous 
efforts.  It's  a  good  week  run  attraction  and 
subsequent  bookings  will  hit  in  accordance  with 
the  star's  following  in  each  community. 

The  picture  is  slow  in  tempo  and  without  the 
dramatic  climaxes  that  are  generally  the  rule 
in  Garbo  stories.  Doris  Keane  appeared  in  the 
original  silent  version  about  ten  years  ago  and 
the  same  fault  existed  at  that  time. 

The  story  is  laid  in  the  latter  period  of  the 
nineteenth  century,  with  Garbo  appearing  as 
the  Italian  prima  donna  who  falls  in  love  with 
a  young  preacher.  The  latter  also  gets  rather 
interested  in  the  singer  and  finally,  decision  is 
reached  that  the  romance  must  be  off  for  all 
time  on  account  of  the  difference  in  their 
stations  of  life. 

At  times  the  tempo  slows  down  to  a  walk, 
making  long  and  uninteresting  sequences  rather 
boresome  to  everyone  except  those  who  enjoy 
the  Victorian  type  of  drama.  Clarence  Brown, 
despite  the  tough  story  assignment,  delivered 
numerous  deft  touches  for  which  he  is  noted 
and  the  combination  of  direction  and  Garbo  will 
have  to  be  depended  upon  to  get  the  attraction 
over. 

Gavin  Gordon,  as  the  young  curate  lover, 
demonstrates  that  he  can  turn  in  an  excellent 
performance  and  will  likely  find  a  real  spot  in 
talkers.  Lewis  Stone,  as  the  singer's  older 
lover,  delivers  his   usual   sterling*  characteriza- 

t'on- 
Comedies,   cartoons   and   musicals   should  be 

included  here. 

Produced  and  released  by  M-G-M.  From  play  by 
Edward  Sheldon.  Dialogue  and  continuity  by  Bess 
Meredyth  and  Edwin  Justis  Mayer.  Directed  _  by 
Clarence  Brown.  Photographed  by  William  Daniels. 
Edited  by  Hugh  Wynn.  Length,  not  set.  Release 
date,  July  26,   1930. 

THE  CAST 

Rita   Cavallini    Greta   Garbo 

Cornelius   Van   Tuyle    Lewis   Stone 

Tom    Armstrong    Gavin    Gordon 

Harry     Elliott    Nugent 

Suzanne    Van    Tuyle    Florence    Lake 

Miss    Armstrong    Clara    Balndick 

Betto    Henry    Armetta 


Such  Is  Fame 

Hollywood— Harold  Lloyd  can  wan- 
der out  in  public  without  any  chance 
of  recognition— and  has  done  it  in- 
numerable times.  Discarding  the 
horn-rimmed  glasses  makes  plenty  of 
star-gazers  and  tourists  pass  him  up 
continually. 

But  the  pay-off  happened  last  week 
when  Harold  visited  the  radio  team  of 
Amos  V  Andy  at  the  RKO  studios. 
Lloyd  asked  a  secretary  the  direction 
to  the  projection  rooms,  and  she 
sweetly  replied,  "You  can't  go  in — no 
one  but  people  in  the  picture  business 
are  admitted  to  the  projection  rooms 
on  the  lot!" 


"And  then  you  shout,  'Don't  You 
DARE  Come  in  Here'!" 

—Life. 


Canyon  of  Missing  Men 

(Syndicate-Synchronised) 

Stock  Western 

(Reviewed  by  J.  P.  Cunningham) 

A  LOT  of  cattle  rustlin',  fiestas  and  fights, 
kidnapping  and  the  like  all  jumbled  up 
into  one  great  big  healthy  mess  of  ordinary 
stock  Western  program  material,  the  kind  that 
is  best  suited  to  a  double  feature  bill  in  neigh- 
borhood theatres  where  the  youngsters  whistle 
and  shout  when  the  hero  lands  the  heaviest 
blow. 

It  was  made  as  a  silent,  which  is  one  thing 
in  its  favor,  because  the  sappy  titles  would  just 
about  ruin  the  piece  completely  if  put  into 
verbal  form.  On  the  other  hand,  synchroniza- 
tion is  only  one  niche  above  the  depths  of 
amateurishness. 

Direction  is  unconvincing,  with  an  over-abun- 
dance of  far-fetched  situations  made  to  follow 
the  lines  of  least  resistance.  The  continuity  is 
sloppy  and  the  story  a  rehash  of  everything 
that  has  gone  before  in  Westerns.  Photography 
is  fair  and  the  locale  pleasing. 

Sheila  LeGay  and  Arden  Ellis,  both  un- 
knowns are  noor  as  the  female  attractions, 
while  the  rest  of  the  cast,  including  Tom  Tyler, 
is  only  fair.  The  Misses  LeGay  and  Ellis  have 
a  heap  to  learn  before  their  performances  can 
stack  up  even  to  Western  standards. 

The  yarn  involves  the  aged-old  gag  of  cattle 
rujtlers  and  the  big  he-man  who  goes  straight 
for  the  girl,  fighting  hard  throughout  the  five 
thousand  feet  to  overthrow  crookedness  and 
his  former  partners  in  outdoor  crime. 

Use  only  zmth  another  feature  and  some 
connedy  shorts. 

Produced  by  Syndicate  Pictures  and  distributed 
via  state  rights  market.  Directed  by  J.  P.  McGowan. 
Story  by  George  H.  Williams.  Photographed  by  Hap 
Depew.  Released,  June  I.  Running  time,  about  50 
minutes.      Length,    4,742   ft. 

THE    CAST 

Dave    Brandon    Tom    Tyler 

Inex   Sepulveda    Sheila   LeGay 

Slug    S'agel     Bud    Osborne 

Juan    Sepulveda    Tom    Foreman 

Brill    Lonergan     Cliff    Lyons 

Gimpy    Lamb     Bobby    Dunn 

Peg    Slagel    Arden    Ellis 

The  Lone  Horseman 

(Syndicate — Synchronized) 

Poor 

(Reviewed  by  Robert  Hage) 

A  QUICKIE,  apparently  shot  from  the  cuff 
in  a  couple  of  days,  and  combining  all  the 
worst  features  of  the  western  cycle.  Three  men 
sitting  in  the  vicinity  of  this  reviewer  slept 
through  most  of  it. 

It  looks  as  if  they  cut  expenses  on  this  one. 
J.  P.  McGowan,  the  producer  and  director,  also 
has  a  fat  role  as  the  villain,  and  the  assistant 
director  is  in  the  cast,  too.  McGowan's  per- 
formance, like  that  of  most  of  the  cast,  was 
ham  to  the  'nth  degree. 

The  only  humor  in  the  production  was  un- 
conscious. The  villain  was  named  Slicker  and 
the  titles    were   gems   of   illiteracy.    The   syn- 


chronized music,  while  well  recorded,  did  not 
enhance  the  picture's  appeal.  It  was  repeti- 
tiously  monotonous. 

The  story  concerns  a  fake  sale  of  Tom  Ty- 
ler's ranch  by  the  slicker  to  two  women,  while 
Tyler  is  in  a  hospital.  They  had  bad  boys  dis- 
cover gold  on  the  ranch  and  try  to  scare  off 
the  dames,  but  they  stick.  Tyler,  hearing  of 
the  sale  and  believing  the  purchaser  to  be  a 
man,  writes  notes  threatening  to  oust  them 
when  he  recovers.  Finding,  on  arriving,  that 
the  buyer  is  a  girl,  he  grows  romantic  and 
the  story  wends  its  weary  way  through  to  the 
customary  happy  ending. 

Only  for  those  who  take  their  western  en- 
tertainment seriously.  Give  it  a  lot  of  good 
support. 

Produced  by  J.  P.  McGowan  Prod.  Distributed  by 
Syndicate  Pictures.  Story  by  Sally  Winters.  Directed 
by  J.  P.  McGowan.  Photographed  by  Hap  Depew. 
Length,  4,739  feet.  Running  time,  53  minutes.  Re- 
lease   date,    November.    1929. 

THE  CAST 

Jack   Gardiner Tom   Tyler 

Paul    Slicker J.    P.    McGowan 

"Weary"    Walker Black    Jack 

Patricia   Palmer Mrs.   B.  Tanzey 

Peggy.    "Pat's"   niece Charlotte   Winn 

Jim  Hawks Tom  Bay 

Jim    Bledsoe Mack   V.    Wright 


Kathleen  Mavourneen 

( Tiffany — Talker) 

Only  So-So 

(Reznewed  by  J.  P.  Cunningham) 

THERE'S  plenty  of  exploitation  possibilities 
in  this  Sally  O'Neil  opus,  but  don't  go  over- 
board in  the  plugging  because  your  dear  public 
may  fail  to  appreciate  the  enthusiasm.  The 
Irish-American  ticket  buyers  will  probably  give 
it  a  hand,  but  those  not  from  the  "old  sod" 
might  hoist  a  hoof  for  a  kick. 

Sally's  heavy  "turk"  brogue  and  Charlie 
Delaney's  tuneful  songs  are  the  only  com- 
mendable contributions  of  an  unimpressive  cast, 
which  is  made  to  spend  half  of  its  time  doing 
Irish  jigs  and  the  other  half  singing  "harp" 
melodies. 

There  are  slight  threads  of  a  story  trickling 
through,  but  they  never  make  more  than  a 
ripple,  due,  chiefly  to  weak  direction.  Delaney, 
as  a  young  and  healthy  Irish  plumber  working 
his  way  up  in  New  York,  is  jealous  of  the  at- 
tentions shown  his  newly  arrived  sweetheart, 
Sally,  by  Dan  Moriarity,  politician.  They 
squeeze  in  a  murder.  Also  a  couple  of  parties 
as  an  excuse  for  the  music.  Robert  Elliott,  as 
Moriaritv  should  wear  a  much  lower  dress 
collar.  He  appeared  entirely  too  stiff  and  re- 
served. 

Photography  is  not  always  of  the  best,  being 
spotty  and  light  in  many  sequences. 

Plenty  of  support  needed.  Do  not  use  more 
than  one  short  comedy. 

Produced  and  distributed  by  Tiffany.  Directed  by 
Albert  Ray.  Continuity  and  dialogue  by  Frances  Hy- 
land.  From  the  stage  play  by  Dion  Boucicault. 
Photographed  by  Harry  Jackson.  Released,  June  20. 
Length  5,169  ft.  Running  time,  about  56  minutes. 
THE    CAST 

Kathleen     Sally    O'Neil 

Terry      Charles     Delaney 

Dan    Moriarity    Robert    Elliott 

Aunt     Nora     Shannon     Aggie     Herring 

Uncle   Mike    Shannon    Walter   Perry 

Butler     Francis     Ford 


"Doug**  Undecided 

Hollywood  —  Whether  to  make  a 
talker,  silent  or  synchronized  film  as 
his  next  is  a  question  being  debated 
by  Douglas  Fairbanks.  Meanwhile, 
"Doug"  is  to  appear  in  "Reaching  for 
the  Moon"  for  Schenck,  and  will  be  on 
the  payroll  the  same  as  the  other 
players.  After  that,  "Doug's"  course 
is  doubtful,  but  he  is  known  for  sud- 
den decisions,  so  that  it  wouldn't 
prove  surprising  if  "Doug"  announced 
that  his  next  picture  may  be  released 
via  television. 


88 


Motion   Picture   News 


August  2,  19  3  0 


Opinions    on    Pictures 


Raffles 

{United    Artists— All    Talker) 

Good  Coltnan  Vehicle 

{Reviewed  by  Charles  F.  Hynes) 

RONALD  COLMAN'S  fine  characterization 
gives  interest  and  kick  to  this  new  produc- 
tion of  the  Hornung  story  of  the  suave  and  in- 
triguing amateur  craftsman.  It  is  done  in 
humorous  vein  with  Colman's  personality  carry- 
ing it.  While  not  up  to'  "Bulldog  Drummond" 
and  "Condemned,"  it  should  prove  a  good  bet 
for  the  week  stands.  No  doubt  it  will  be 
helped  by  the  Colman  pictures  which  have  gone 
before. 

Kay  Francis  is  outstanding  as  Colman's  lead- 
ing woman.  Her  work  in  the  picture  should 
advance  her  box  office  standing  considerably,  in 
fact  the  Rialto,  New  York,  is  giving  her  prom- 
inent position  in  the  lights,  probably  in  antici- 
pation of  just  this. 

Whether  the  censor-minded  will  take  a  sock 
at  the  fact  that  the  thief,  Colman,  goes  unpun- 
ished, and  is  presented  as  a  highly  attractive 
character  is  problematical,  but  it  seems  to  have 
got  by  okeh  in  New  York. 

Raffles  is  a  clever  safe  breaker,  who  success- 
fully eludes  Scotland  Yard's  best  efforts.  Fall- 
ing in  love,  he  decides  to  go  straight,  but  de- 
cides on  a  final  "job,"  to  raise  money  to  save 
a  friend  in  danger  of  arrest  for  forgery.  He 
sets  out  to  steal  the  jewels  of  a  noblewoman,  but 
a  vagrant  burglar  beats  him  to  it.  Raffles  ob- 
tains the  jewels  and  goes  back  to  London,  but 
is  followed  by  the  Inspector  of  detectives,  but 
not  before  he  has  sealed  his  troth  with  the  girl. 
After  returning  the  jewels,  he  makes  his  get- 
away by  hiding  in  a  grandfather's  clock  and 
then  appropriating  the  inspector's  hat  and  coat, 
intending  to  keep  a  rendezvous  with  the  girl  in 
Paris. 

David  Torrence  turns  in  a  creditable  per- 
formance as  the  Scotch  detective,  but  the  others 
featured  are  subordinated  to  the  work  of  Col- 
man, Miss  Francis  and  Torrence.  Allison  Skip- 
worth  gets  some  laughs.  This  offers  good  ex- 
ploitation angles  from  the  high  hat  crook 
slants. 

Musical  shorts  should  be  good  balance. 

Produced  by  Samuel  Goldwyn.  Distributed  by 
United  Artists.  Directed  by  Harry  D'Arrast  and 
George  Fitzmaurice.  Story  adapted  by  Sidney  Howard 
from  E.  W.  Hornung's  short  stories  and  plays.  Film 
editor,  Stuart  Heisler.  Photographed  by  Gerald 
Grove  and  John  Howell.  Length  6,300  ft.  Running 
time,    70   minutes.      Release   date,    Sept.,   1,    1930. 

THE    CAST 

Raffles    Ronald  Colman 

Gwen    Kay    Francis 

Bunny    Brantwell  Fletcher 

Ethel    Frances    Dade 

McKenzie   David  Torrence 

Lady   Melrose   Alison  Skipworth 

Lord    Melrose     Frederick    Kerr 

Crawshaw    John    Rogers 

Bairaclough    Wilson   Benge 


Romance  of  the  West 

{Hammond-Trop — All  Talker) 
Ordinary  Western 

{Reviewed  by  J.  P.  Cunningham) 

ONE  of  those  border  Western  yarns  more 
suited  for  a  spot  on  a  double  feature  bill 
than  as  a  lone  attraction.  As  a  matter  of  fact, 
we  doubt  if  it  could  hold  up  alone  in  the  most 
unsophisticated  neighborhood  theatre,  but 
teamed  with  another,  and  stronger  attraction, 
it  eases  by  gently  without  causing  much  ex- 
citement. 

I  Ih-  production  was  viewed  under  unfavorable 
mechanical  circumstances.  The  film  broke  three 
times,  and  on  two  occasions,  the  dialogue  ran  at 
least  three  minutes  ahead  of  the  action,  causing 
much  unscheduled  laughter  in  the  audience.  We 
assume,  however,  that  this  was  due  to  a  faulty 
print  or  machine  trouble,  which  can  be  elimi- 
nated, and  should  be  overlooked. 

Robert  and  John  Tansey  directed.     And  even 


this  double  quota  of  directors  contributed  but 
little  to  pull  the  production  from  the  depths  of 
mediocrity.  While  the  story  is  a  weak  affair, 
dragging  constantly,  you  should  be  thankful, 
however,  that  nowhere  is  there  a  trace  of  cattle 
rustling,  the  sole  excuse  for  most  independent 
Western  or  outdoor  features  in  the  current  re- 
lease crop. 

There's  little  hard  riding  and  the  gun  play 
is  insignificant,  most  of  the  action  being  taken 
up  by  Jack  Perrin  protecting  a  girl  who  had 
been  betrayed  by  a  former  ham-and-egg  fighter. 
The  bad  man  is  made  a  battler  in  this  yarn  to 
build  up  a  ring  fight  with  Perrin  for  the  climax. 
And  it's  the  most  unconvincing  fistic  encounter 
we  have  seen  in  many  years.  It  is  just  typical 
of  the  old  swaying  slugging  matches  shot  on 
top  of  cliffs  in  the  cinema's  earlier  days. 

The  comedy  twists  are  a  life  saver,  light- 
ening the  piece  to  the  extent  of  making  the 
picture  bearable.  The  cast  is  only  fair,  with 
Jack  Perrin,  the  star,  doing  no  better  than 
many  of  the  unknowns  with  which  the  lineup 
is  composed. 

Sound  and  photoplay  is  passable. 

Run  only  with  a  double  feature  bill;  light 
comedy  preferred. 

Produced  by  Arthur  Hammond.  Distributed  by 
Jack  D.  Trop,  via  State  Rights  market.  Directed  by 
Robert  and  .  John  Tansey.  Dialogue  by  Robert  and 
John  Tansey.  No  ofh'er' "credits  available.'  Release 
date,  June  15.  Length,  5,494  feet.  Running  time, 
about   61    minutes. 

THE    CAST 

Jack    Walsh Jack    Perrin 

Mary    Winter Edna    Marion 

K.   O.   Mooney Tom   London 

"Slick"    Graham Henry    Roquemore 

Buck Ben    Corbett 

Landlady Fern    Emmett 

Parson Dick    Hatton 

Chuck    Anderson Edwin    August 


To  Build  Second  at  Milton 

Milton,  Pa. — Milton  Theatre  Co.  plan  to 
rebuild  the  Bijou,  with  the  new  sound  house 
to  seat  1,200.  A  sound  equipment  is  being 
installed  at  the  Legionaire,  which  will  con- 
tinue operation  after  debut  of  the  New 
Bijou. 


Postpone  "Blue"  Action 

Philadelphia — Action  has  been  postponed 
until  autumn  upon  the  question  of  whether 
the  city  council  will  recommend  modifica- 
tion of  the  state  "blue"  laws. 


Zukor   Praised 

Adolph  Zukor,  an  intelligent  Ameri- 
can business  man,  who  retains  his 
capacity  to  keep  cool  and  think  clearly 
even  when  business  is  not  good  says: 

"For  one  thing,  we  had  lost  our 
heads.  We  began  to  think  about  a 
dollar  as  we  ought  to  think  about  a 
twenty-five   cent   piece. 

"After  awhile  we  shall  learn  what 
money  is,  what  thrift  and  common- 
sense  mean.  Then  we  shall  be  better 
off  than  we  ever  were. 

"Nothing  better  than  this  so-called 
'slump'  could   have   happened  to   us. 

"For  my  part,  I  was  never  more  op- 
timistic  in  my  life." 

Mr.  Zukor  speaks  sincerely,  and  his 
optimism  is  justified. 

This  country  needed  a  lesson  and  is 
having  it. 

How  long  it  will  last  nobody  knows. 
— Arthur  Brisbane  in  "Today,"  New 
York  American. 


Clubwomen  Want 

Better  Films,  or 

They'll  Sock  B.  O. 

State  or  federal  censorship  is  not  the  an- 
swer to  "better"  pictures,  but  the  box-office 
is,  and  if  producers  renage  in  their  delivery, 
the  General  Federation  of  Women's  Clubs 
will  "aim  to  influence  that  box-office  in  the 
right  direction,"  states  a  report  of  the  mo- 
tion picture  committee  of  the  federation, 
which  is  actively  engaged,  through  Mrs. 
Winter  and  thousands  of  committee  mem- 
bers, in  spreading  its  campaign  to  "better" 
films  artistically  and  morally. 

Being  without  the  power  to  "force"  pro- 
ducers to  listen  to  reason,  the  association 
will  continue  the  "persuasive"  method,  states 
the  annual  report.  This  calls  for  encourage- 
ment of  attendance  for  good  pictures  and 
ignoring  of  others. 

"Complete  triumph  of  sound  over  silence" 
is  admitted  by  the  federation  in  the  report, 
which  accepts  as  a  second  epochal  event  in 
the  industry  the  following  by  producers  of 
"the  dictates  of  the  American  people,"  and 
the  establishment  for  themselves  "certain 
guiding  principles  which,  if  rigorously  ad- 
hered to,  will  do  much  to  improve  the  qual- 
ity of  pictures,  artistically  and  morally." 
The  association  is  "hopeful  that  the  decrease 
in  the  number  of  pictures  will  provide  more 
working  time  for  artistic  and  intelligent 
treatment." 

Helped  to  Get  the  Code? 

"We  are  quite  convinced  that  our  per- 
sistent demands  and  complaints  to  the  pro- 
ducers have  been  a  big  factor  in  the  recent 
action  they  (the  producers)  have  taken  to 
establish  a  code  for  production  standards — 
and  we  know  that  our  constant  attention  and 
insistent  demands  for  decency  in  pictures 
gave  us  Mrs.  Winter  in  the  studios,"  it  is 
stated. 

The  report  indorses  Mrs.  Winter  and  her 
work,  and  rakes  over  the  coals  those 
"would-be  reformers"  who  censored  the 
Winter  affiliation  with  the  M.P.P.D.A. 

Advertising  on  the  Pan 

"Probably  it  isn't  unfair  to  say  that  50 
per  cent  of  the  objections  made  to  motion 
pictures  today  arise  out  of  the  objection- 
able posters  and  other  advertisements  con- 
nected with  the  films,"  points  out  the  report. 
"So  marked  has  been  this  feeling  of  irrita- 
tion because  of  advertising  that  the  motion 
picture  industry  has  taken  cognizance  of  it" 
and  formulated  another  code  of  ethics  gov- 
erning this  branch  "not  only  to  rid  the  ad- 
vertising of  objectionable  scenes  and  lan- 
guage but  also  to  help  the  industry  present 
a  truthful  and  revealing  story  of  what  to 
expect  in  the  picture  itself.  It  is  high  time 
this  was  corrected  and  we  hope  some  good 
results  will  be  noticeable." 


New  Upstate  Distributor 

Buffalo — Standard  Film  Exchange  has 
opened  offices  here  and  at  Buffalo  to  handle 
independent  films  in  those  territories.  The 
product  will  consist  of  ten  all-talking  dra- 
mas. 16  Syndicate  all-talker  westerns,  eight 
melodramas,  three  Mascot  serials  and  18 
Alice  cartoons.  Physical  distribution  is 
through  First  Graphic  exchanges. 


August  2,  1930 


Motion  Picture  News 


89 


The  Boss's  Orders 

{Pathe-Talkcr) 

Fair  Comedy 

THERE'S  not  an  honest-to-goodness  laugh 
in  the  whole  two  thousand  feet,  although 
you  might  hear  a  light  ripple  of  laughter  in  an 
audience  which  is  not  too  discriminating. 

The  old,  old  gag  of  two  timid  gents  party- 
ing a  pair  of  female  Parisian  buyers,  for  the 
sake  of  landing  a  big  order  for  the  boss  and 
being  caught  red-handed  in  a  cabaret  by  their 
respective  domestic  "anchors,"  supplies  the  ex- 
cuse. Of  course,  there's  the  usual  musical  set- 
ting found  in  most  of  this  "Folly"  series,  but 
they  won't  mind  it  because  it  doesn't  last  long. 
The  cast  is  only  fair  and  Director  Fred  Guoil 
did  the  best  he  could  under  the  circumstances. 
Settings  are  well  conceived  and  the  sound  is 
without  cause  for  complaint.  Running  time,  20 
minutes. 

Use  a  stronger  two-reel  running  mate  with 
this  if  your  bill  is  in  need  of  laughs. 

Ginsberg   of   Newberg 

(Vitaphone— Talker  No.  4160) 

A  Riot! 

A  RARE  treat  in  the  current  season's  group 
of  alleged  comedy  and  stale  gags  offered 
in  this  by  Eddie  Lambert,  who  because  of  his 
hilarious  Jewish  accent  and  a  line  of  lingo 
cleverly  adapted  to  it,  will  make  the  most  hard- 
boiled  grouch  go  into  a  tonsil  display  from 
laughter. 

The  theme  of  the  yarn  is  different  from  the 
run-o'-the-mill  stuff.  Eddie  and  Bill  Irving,  as 
real  estate  partners,  sell  the  same  house  to  hun- 
dreds. This  gag  is  accomplished  by  means  of 
a  moveable  structure  piloted  about  on  an  auto- 
mobile chassis.  Nicely  directed.  Running  time, 
19  minutes. 

Sufficient  comedy  in  this  one  for  the  heaviest 
feature.  Use  a  novelty  on  the  bill  and  you're 
all  set. 


Love  That  Kills 

(Pathe—  Talker) 

Another  Terriss  "Pip" 

THERE'S  only  one  fault  to  be  found  in 
Tom  Terriss'  newest,  as  compared  with 
predecessors  in  the  "Vagabond  Adventure" 
series,  and  that  is  the  brevity  of  the  reel.  Last- 
ing only  nine  minutes,  the  thrilling  camera  trip 
in  Malays  comes  too  abruptly  to  an  end.  There 
should  be  more. 

Fine  as  a  novelty  touch  on  a  bill  highlighting 
a  comedy  drama,  preferably  a  light  one. 

Live  and  Learn 

(Pathe-Talker—2  Reels) 
Handled  Very  Nicely 

THIS  reel  is  the  first  Pathe  comedy  release 
for  the  new  season,  and  the  initial  "Checker" 
subject.  Clarity  of  sound  recording  aids  con- 
siderably to  a  neat  directing  job  done  by  Fred 
Guoil,  but  the  gags  are  mostly  of  ancient  vin- 
tage, plugging  that  old  standby — domestic  slap- 
stick. The  average  fan,  however,  will  accept  it 
in  good  nature.  Ed  Dearing,  Addie  McPhail, 
Maurice  Black,  Gertrude  Astor,  George  Towne 
Hall  and  David  Durand  are  in  the  cast.  Run- 
ning time,  20  minutes. 

Good  stuff  for  a  feature  running  along  dra- 
matic lines. 


Audio  Review  No.  31 

(Pathe — Sound) 

Entertaining  Novelty 

PREDOMINATING  in  this  new  Review  is 
a  strong  flavor  of  novelty.  An  impressive 
architectural  oddity  is  the  opener.  The  author 
of  the  thought,  which  sent  Pathe's  cameraman 
to  the  top  of  New  York's  skyscrapers  in  quest 
of  material,  rates  a  word  of  commendation.  It's 
different,  giving  a  close-up  picture  of  the  most 
grotesque  and  unusual  stone  "gargoyles  and 
animals"  found  carved  in  the  architect's  heaven. 
A  group  of  sandpiper  birds  cavorting  off  the 


Short  Subjects 


New  Jersey  coast  is  second;  an  interesting  bit 
well  done  on  night-stock,  and  followed  by  mi- 
crophotographic   close-ups    of   wood. 

Shots  of  Africa's  great  Nyanza  waterfalls, 
reputed  to  be  twice  the  size  of  Niagara  un- 
reels is  in  the  finish  spot.  This  last  is  a  scenic 
pip,  having  a  greater  kick  than  the  other  three 
units  combined. 

Stacks  up  as  entertaining  fare,  well  put  to 
music  and  scenic  beauties  enhanced  by  the  use 
of  tinted  stock.    Running  time,  9  minutes. 

Suitable  for  use  with  almost  any  type  of 
feature,  except  an  outdoor  yarn. 


Flinging  Feet 

(Castle-Sound) 

Okay 

DANCERS  from  a  dozen  countries,  and  a 
dozen  different  routines,  splendidly  syn- 
chronized to  music  and  color  tinted  iri  a  most 
natural  manner.  There's  a  song  or  two  to  boot, 
and  colorful  settings,  so  what  more  need  you 
ask  for  in  a  novelty.  Running  time,  about  14 
minutes. 

This   one    will   go    great    with    a     dramatic 
feature,  offering  a  nice   light  contrast. 


Out  for  Game 

i  l  'itaphone— Talker  No.  4099) 
Very  Good 

LUCIEN  LITTLEFIELD  leads  "The  Pot- 
ters" gang  through  the  paces  in  an  intelli- 
gently handled  comedy,  chocked  full  of  merri- 
ment. "Pa"  takes  the  family  on  a  duck  hunt- 
ing trip  and  his  inexperienced,  yet  boastful 
caperings,  provide  plenty  of  laughs.  Running 
time,  14  minutes. 

Splendid  reel  to  be  used  as  comedy  relief  on 
a  bill  with  a  dramatic  feature. 


Hollywood  Snapshots 

( Columbia — Talker) 

Good 

ANDY  CLYDE,  as  the  m.  c,  injects  his 
spontaneous  humor  into  this  "Snapshot," 
which  gives  the  usual  "inside"  shots  of  picture 
making.  Bessie  Love  is  caught  welcoming 
"Leo,"  back  to  Hollywood,  a  celebration  which 
brought  out  Abe  Lyman's  band  and  a  host  of 
other  celebs.  Aileen  Pringle,  Grant  Withers, 
Walt  Disney  (making  Mickey,  the  Mouse  car- 
toons), Eddie  Cantor,  also  appear  in  this  one, 
which  stacks  up  as  first  rate  entertainment. 
Running   time,   about    17   minutes. 

Good   with    a    heavy   feature   and   a   musical 
short. 


Autumn 

(Columbia — Sound   Cartoon) 

Entertaining 

WELL  done,  but  constructed  along  the  same 
lines  as  most  cartoons,  the  majority  of 
which  depend  on  fantastic  stepping  by  the 
animal  characters  to  put  it  over.  The  musical 
renditions  are  splendid.  Running  time,  about 
9  minutes. 

Suitable  for  any  bill. 


Barnacle  Bill 

(Fleischer — Paramount) 

Good  Cartoon 

THE  producer  utilized  a  good  gag  in  this 
one  which  probably  will  be,  imitated  as  it 
opens  up  a  big  field.  It  is  the  building  of  the 
picture  around  the  verses  of  the  novelty  song, 
fitting  the  action  to  the  lyrics.  It's  a  funny 
cartoon  subject,  showing  "Barnacle  Bill"  on 
shore  leave  trying  to  court  the  skipper's  wife. 
Running  time,  seven  minutes. 
These  cartoons  fit  any  bill. 


Laurel  and  Hardy  Murder  Case 

( M-G-M— Roach-Talker) 

In  the  Bag 

ATHREE-REELER  with  the  famous  and 
funny  comedy  team.  This  is  a  burlesque 
on  the  mystery  story  against  the  background 
of  which  Stan  Laurel  and  Babe  Hardy  give 
one  of  their  inimitable  performances.  Babe 
thinks  he  has  discovered  the  heir  to  a  $3,000,000 
estate  left  by  Ebenezer  Laurel,  immediately 
sponsors  the  heir  and  off  to  the  dead  relative's 
house  they  go  to  claim  the  money.  But  Fred 
Kelsey,  again  olaying  the  dumb  dick,  suspects 
murder,  has  all  of  the  relatives  corralled  while 
he  endeavors  to  unearth  the  crime 

The  whole  flock,  except  Laurel  and  Hardy, 
are  murdered  under  his  nose,  but  it  remains  for 
the  comics  to  discover  the  crime.  They  tussle 
with  the  murderer  and  finally  wake  up  to  find 
it  all  a  dream.  Went  over  emphatically  with 
the  audience  at  the  Capitol  in  New  York, 
although  its  length  cut  down  the  number  of 
laughs  considerably.  Directed  by  James  Par- 
rott.    Running  time,   27   minutes. 

Cartoons  and  musicals  will  go  well  with  this. 
Fine  to  offset  heavy  feature.  Worthy  of  bill- 
ing in  newspaper  copy. 


Horoscope  for  July 

(FitzPatrick-Talker) 

Like  the  Others 

FITZPATRICK'S  "Movie  Horoscopes," 
monthly  release,  vary  but  little,  each  having 
a  direct  appeal  to  persons  born  in  the  respective 
month.  Clearly  and  intelligently  handled. 
"Zanzimar,"  introduced  as  a  big  man  from  the 
land  of  crystal  gazers,  does  the  honors.  Syn- 
chronization by  the  Victor  orchestra  was  tinny 
at  this  showing.  Running  time,  about  11  min- 
utes. 

A    novelty   fit   for   almost   any   spot   on   any 
type  of  program. 


y* 


Albany  Would  Place  Ban 
On  Amplifier  "Racket 

Albany,  N.  Y. — Following  closely  on  the 
footsteps  of  Troy,  where  the  city  fathers 
have  declared  against  street  radio  broad- 
casting and  the  use  of  mechanical  music 
in  theatre  lobbies,  a  resolution  is  now  be- 
fore the  common  council  banning  what  is 
declared  to  have  become  a  nuisance  to  the 
general  public.  It  is  understood  that  the 
resolution  will  be  favored  in  Albany.  While 
picture  theatres  have  not  been  the  chief 
offenders,  they  have  contributed  their  share 
in  connection  with  pictures  either  playing 
at  the  houses  or  booked  for  early  appear- 
ance. 

Earlier  in  the  spring,  when  theatres  were 
calling  attention  to  canned  music,  through 
the  song  hits  of  the  picture  being  played, 
it  was  figured  that  this  was  pretty  good 
publicity.  Then  the  radio  stores  stepped  in, 
with  the  victrola  houses  a  close  second, 
and  downtown  Troy  as  well  as  Albany  be- 
came a  medley  of  blatant  music,  speeches 
of  all  sorts  and  descriptions,  from  morning 
until  far  into  the  night.  There  was  an  im- 
mediate public  reaction  to  this  and  at  least 
one  theatre  discontinued  this  type  of  ad- 
vertising, believing  that  it  was  driving  away 
patronage    rather   than   increasing   it. 


New  Color  Lab  on  Coast 
Being  Completed  by  Fox 

Hollywood — Fox  is  completing  its  Na- 
ture Color  laboratory  at  the  Western  Ave. 
studios  and  will  open  the  new  plant  early 
in  September,  according  to  present  plans. 
The  addition  to  the  New  York  laboratory 
also  is  slated  to  be  in  full  operation  within 
a  month. 


90 


Motion   Picture   News 


August   2 ,    19  30 


B.  &K.  Again  Bows 
To  M-G-M  Film  on 
4th  Loop  Booking 


Wabash  Ave. — South 


Chicago — Obviously,  Chicago  likes  M-G- 
M  product.  For  the  fourth  time  in  almost 
as  many  weeks,  Publix-B.  &  K.  has  seen 
fit  to  upset  precedent  and  revise  its  Loop 
theatre  bookings  to  accommodate  the  com- 
pany's product  with  some  well  deserved  ex- 
tra time. 

These  procedures,  rarely  duplicated  in  the 
history  of  the  circuit,  began  with  "Caught 
Short,"  which  was  sent  from  the  Chicago 
theatre,  a  one-week  stand,  to  the  Roosevelt 
for  extra  time.  It  was  closely  followed  by 
"The  Divorcee,"  which  went  from  the  Chic- 
ago to  the  Oriental,  another  one-week  Loop 
stand.  Then  came  "Our  Blushing  Brides" 
which  approximated  an  all-time  house  rec- 
ord at  the  Oriental,  and  was  held  for  a  sec- 
ond week.  This  constituted  only  the  sec- 
ond time  in  the  history  of  the  house  a  pic- 
ture was  so  treated.  Most  recently,  "Let 
Us  Be  Gay"  was  moved  from  the  Chicago 
for  a  second  week  at  the  Oriental.  In  the 
meantime,  "Love  Among  the  Millionaires" 
(Paramount),  originally  scheduled  to  go  in- 
to the  Oriental  after  one  week  of  "Our 
Blushing  Brides,"  has  been  held  up  three 
weeks. 

At  McVickers,  "The  Big  House"  just 
finished  four  record  weeks,  during  which  it 
established  a  new  house  record.  It  was  re- 
placed in  mid-week  by  "The  Dawn  Patrol" 
(F.N.),  now  current. 


Fire  Violation  Case  Put 
Over  Until  Next  Week 

Chicago  —  A  second  continuance  waa 
granted  the  Belpark  and  Cosmo  theatres, 
charged  with  violations  of  city  fire  ordin- 
ances, when  the  cases  were  called  here  this 
week.  The  cases  will  go  over  to  August  6, 
the  date  set  for  hearing  of  similar  charges 
growing  out  of  the  type  of  acoustical  ma- 
terials in  use  in  24  additional  Chicago  the- 
atres. 


W.  B.  Houses  Celebrate  Jubilee 

Chicago — A  local  observance  of  Warner 
Bros,  silver  jubilee  will  be  the  donation  of 
Friday's  receipts  of  five  of  the  circuit's 
newly  acquired  houses  here  to  a  charity  ice 
fund.  The  houses  singled  out  for  the  dona- 
tions are,  the  Stratford,  Shore,  Jeffery, 
Grove  and  Highland. 


HENRY  HERBEL  has  recovered  suffi- 
ciently from  an  attack  of  pneumonia  to 
leave  the  hospital  in  which  he  has  been  con- 
fined for  the  past  three  weeks.  After  one  week 
of  rest  at  his  home,  Herbel  will  take  a  brief 
vacation  at  a  nearby  lake  before  returning  to 
work. 

$    $     ♦ 

Frank  Flaherty,  former  city  salesman  for 
Paramount  here,  is  managing  his  Melrose  Park 

theatres,  Maywood  and  Melrose  Park. 

*  *     * 

Chicago  Warner  Club  voted  to  pass  plans  for 
an  August  picnic.  Interference  of  vacation  plans 
of  many  club  members  decided  the  vote.  The 
club's  social  program  resumes  early  in  the  Fall, 
with  several  dances  Dlanned  for  the  season,  ac- 
cording to  Harry  Neil,  president. 

*  *     * 

Lloyd  Lewis,  B.  &  K.'s  literary  advertising 
man,  crashed  the  Midweek  magazine  of  the 
"Chi"  Daily  News  with  an  article  entitled 
"Backstage  with  Will  Rogers."  The  story  was 
a  keen  estimate  of  the  Rogers  stage  character, 
garnered  during  Will's  recent  week  at  the  Chi- 
cago theatre. 

*  *     * 

Jacques  Swaab,  American  World  War  "ace" 
and  consultant  on  aviation  matters  for  "Dawn 
Patrol,"  was  feted  at  the  Press  Club  here,  dur- 
ing a  stop-over.  "Airplanes  hazardous?  Pooh, 
pooh,"  poohed  Swaab,  in  the  course  of  a  con- 
versation. "I  have  only  ridden  on  trains  six 
times  in  the  past  twelve  years,  and  I  was  in 
an  accident  each  time.  For  safe  transportation 
give  me  a  plane  any  time." 

David  Lee,  the  Warner  "ain't  he  cute"  kid, 
nearly  missed  a  Pittsburgh  train  while  in  town 
recently,  because  he  monkeyed  too  long  with  the 
toys  in  State  street  department  stores  (so  a 
p.  a.  ad-vises').  Davie  was  bound  for  a  vaude- 
ville engagement  in  the  Smoky  City. 

Charlie  Loewenberg  resurrected  a  1903  one- 
cylinder  Brush  sport  job  to  carry  "All  Quiet" 
advertising  through  the  Loop  on  the  occasion  of 
the  picture's  third  Loop  opening  at  Warners' 
Orpheum. 

Sam  Halper  and  Abe  Feder  are  taking  over 
the  Rose  theatre.  It  has  been  leased  to  Joe 
Paley  for  the  past  18  months. 

*  *     * 

Saul  Goldman  caught  giving  daybreak  golf 
lessons  to  exchange  femmes  at  one  of  the  local 

public  links. 

*  *     * 

Dan  Roche  of  Pat  he  back  from  Kansas  City 
where  it  zvas  hotter  than  Chi,  and  from  Detroit. 

*  *     * 

Louie  Abramson,  the  newlywed,  has  pur- 
chased an  office  contraption  by  means  of  which 
he  can  do  his  work  with  one  hand  while  taking 
care  of  the  phone  with  the  other.     (The  bride 

on  the  line,  of  course.) 

*  *     * 

Eddie    Cantor,    caught    changing    a    train   en 


Landlord  Tilt 
May  Result  in 
Slashed  Rents 


Chicago — With  prospects  for  completion 
of  the  proposed  Film  Exchange  building  at 
13th  and  Wabash  practically  abandoned  a 
half-dozen  owners  of  buildings  on  Wabash 
and  Michigan  Avenues,  from  Ninth  to 
Roosevelt  Road,  are  considering  remodell- 
ing their  structures  to  accommodate  the  film 
exchanges  that  signed  leases  with  the  under- 
financed bui.ding  concern  last  spring. 

These  property  owners,  in  their  anxiety 
to  get  new  tenants,  are  becoming  more  reck- 
less with  promises  from  day  to  day,  with  the 
result  that,  in  the  event  a  certain  one  of 
them  is  the  last  survivor,  several  exchanges 
expect  to  make  a  profit  on  next  year's  rental. 


Gregory  Acquires  House 

Chicago — A.  Gregory  has  taken  over  the 
Orpheum  at  Ottawa,  111.  His  Gaiety  Thea- 
tre there  has  been  closed  for  remodelling  and 
will  be  reopened  early  in  the  Fall. 


route  east,  answered  inquiries  about  whether  or 
not  he  zvas  through  with  pictures,  by  flashing  a 
5-year  contract  with  Sam  Goldwyn. 

*  *     * 

Harry  Neil  of  Warner  Bros,  exchange  is 
completing  work  on  the  largest  theatre  map  of 
Chicago.  This  one  gives  not  only  exact  loca- 
tion and  name  of  every  Chicago  theatre  but, 
what  is  particularly  remarkable,  it  identifies  the 
owner  or  lessor.  A  neat  piece  of  detective 
work,  considering  the  present  state  of  things. 

¥         *         * 

Billy  Weinshenker  reports  that  "What  A 
Man"  (Sono  Art-World  Wide)  has  hit  a  pretty 
business  stride  here.  Bookings  have  been  com- 
pleted with  Essaness,  B.  &  K.,  SchocnstaJt, 
Coston  and  RKO.  "The  Big  Fight"  is  the 
runner  up  at  the  local  Sono  Art  office,  according 

to  Billv. 

*  *     * 

James  Ashcraft,  p.  a.  for  United  Artists,  is 
in  town  arranging  for  advance  publicity  on 
Gloria  Swanson's  new  one  "What  a  Widow." 

*  *     * 

Hank  Peters,  western  representative  for  the 
Van  Beuren  Corp..  visiting  with  Tom  North 
and  other  pals  at  the  Pathe  exchange  zvhile  in 

tozvn. 

*  *     * 

L.    McDaniels    succeeded    Harry    Hilmes    as 

manager  of  the  Essaness  Logan  theatre. 

*  *     * 

Educational  exchange  proud  of  the  record 
being  hunt!  up  by  "Goodbye  Legs,"  a  smart  little 
comedy  that  did  four  weeks  at  the  Woods  re- 
cently and  was  given  special  advertising  display 
space  by  the  theatre 

KANE 


August  2 ,   1930 


Motion  Picture  News 


91 


Chi  Exhibitors  Fighting  Off  Labor 
Pains;  Headache  Powders  In  Demand 


Picking  a  Rose 

Chicago  —  Publix-B.  &  K.  ended  a 
two-months'  search  throughout  its 
Chicago  theatres  for  a  new  m.  c.  for 
the  Oriental  by  drafting  Harry  Rose, 
New  York  comic,  for  the  job.  Tryouts 
of  a  number  of  successive  local  m.  c.'s 
in  the  big  loop  theatre  failed  to  estab- 
lish the  popularity  of  any  of  them  and 
they  were  sent  back  to  the  outlying 
houses  from  which  they  were  drawn. 
Rose  assumed  the  Oriental  post  this 
week,  and  despite  an  unimpressive  re- 
ception is  expected  to  become  a  fix- 
ture at  the   house. 


Exhib-Operator 
Confab  Busts  Up 
In  a  Deadlock 


Chicago — Conferences  between  Jack  Mil- 
ler of  the  Chicago  Exhibitors'  Ass'n  and 
Tom  Reynolds,  president  of  the  Motion  Pic- 
ture Operators'  Union  ended  Tuesday  with 
little  hope  of  any  immediate  adjustment 
of  the  labor  situation  here  in  sight.  Miller 
was  advised  that  the  operators'  union  was 
unwilling  to  take  any  action  on  Chicago 
theatre  owners'  petition  to  reduce  the  num- 
ber of  operators  in  the  sound  booth  from 
two  to  one  in  order  to  cut  expenses  which 
threaten  to  close  a  large  number  of  the 
city's  theatres.  The  union's  stand,  it  was 
explained,  is  made  necessary  by  the  absence 
from  the  city  of  Tom  Maloy,  business  man- 
ager, in  whose  province  the  negotiations  for 
a  change  lie. 


Fox  Playing  Fibn 
Hays  Banned  in  2 
Chicago  Theatres 


Chicago — Although  its  production  was 
banned  by  the  Hays  organization,  "White 
Cargo"  is  playing  at  two  Fox  houses  here, 
the  Monroe  in  the  Loop  and  the  outlying 
Sheridan.  And  the  picture  is  doing  business. 

This  British  picture  did  capacity  business 
for  five  weeks  at  the  Castle,  Loop  stand,  last 
month.  Its  current  draw  is  reported  to  be 
giving  the  two  Fox  houses  the  best  business 
either  has  enjoyed  in  months. 


Wiens  In;  Flaherty  Out 

Chicago — W.  P.  Wiens,  former  salesman, 
has  been  named  city  sales  manager  at  the 
Paramount  exchange  here  to  replace  Frank 
Flaherty,  resigned. 


Operators,     Electricians      and 

Overtime  Some  of  the 

Troubles  on  Tap 


Chicago — Confirmation  of  the  existence 
of  new  labor  difficulties  here,  as  revealed 
exclusively  in  Motion  Picture  News  last 
week,  was  had  when  it  became  known  that 
union  officials  and  exhibitors'  associations 
are  industriously  seeking  to  settle  a  variety 
of  complaints  originating  with  the  smaller 
theatres.  These  complaints,  aggravated  by 
slimmer  box-office  receipts  during  the  hot 
months,  range  from  disagreements  on  over- 
time wage  scales  to  a  near  rebellion  against 
the  union's  insistence  on  two  men  in  the 
sound   booth. 

The  smaller  theatres  which  have  not  been 
forced  to  close  down  entirely  during  the  hot 
season,  have  been  pressed  to  the  strictest 
economies  in  order  to  remain  open.  Even 
after  the  economies,  any  number  of  these 
have  found  it  expedient  to  open  only  week- 
ends. Others,  still  on  the  full  week  sched- 
ule, have  had  to  reduce  admissions  or  resort 
to  double  featuring  in  order  to  make  ex- 
penses. Against  these  revenue  cuts,  the 
high  wage  scales  in  effect  here  and  the  two 
men   in   a  booth  edict  remain  the   same  as 


ever. 


Unions  Face  Scrap 


The  results  of  this  situation  began  to  be 
disquieting  about  two  weeks  ago.  They 
brought  a  statement  from  Jack  Miller,  busi- 
ness representative  of  the  Chicago  Exhibi- 
tors' Ass'n  to  the  effect  that,  unless  an 
equitable  adjustment  is  reached  in  the  near 
future,  eighty-five  per  cent  of  the  city's  the- 
atres will  be  obliged  to  close.  Also,  in  the 
offing,  is  the  possibility  of  an  inter-union 
conflict  between  the  operators,  musicians 
and  electrical  workers'  locals. 

The  dominion  of  the  sound  booth,  hereto- 
fore, has  been  exercised  by  the  operators. 
Now,  both  the  musicians  and  the  electrical 
workers  are  laying  claim  to  the  extra  post 
which  has  been  created  by  sound.  The 
musicians  believe  that  operation  of  the  discs, 
especially,  should  be  theirs,  while  the  elec- 
trical workers  lay  claim  to  the  sound  super- 
vision, as  well. 

Immediate  negotiations,  both  as  to  a  re- 
vised understanding  on  overtime  schedules 
and  the  demands  for  a  reduction  from  two 
operators  to  one,  are  hampered  by  the  ab- 
sence from  the  city  of  Thomas  E.  Maloy, 
business  manager  of  the  operators'  union. 
Maloy  is  in  London  as  one  of  the  American 
delegates  to  the  International  Trades  Union 
Conference,  and  is  not  expected  back  until 
October.  It  is  extremely  doubtful  whether 
any  settlement  can  be  reached  prior  to  his 
return. 

Two  significant  occurrences  of  the  week 
have  served  to  create  considerable  stir  in 
Chicago  labor  and  exhibitor  circles.  The 
first  was  the  appearance  in  The  Chicago 
Sunday  Tribune  of  a  prominent  classified 
advertisement,  bearing  a  "blind"  address, 
and  soliciting  applications  from  operators 
for  an  open  shop.    The  advertisement  read: 

WANTED 
"Thoroughly    experienced    moving    picture    machine 


No  Come-Back 

An  unknown  promoter,  attempting 
to  enlist  the  services  of  several  stars 
for  a  radio  program,  made  the  mis- 
take of  calling  Vivienne  Segal. 

Reaching  her  by  telephone  he  said: 
"We  have  a  feature  program  for  you 
to  sing  on  the  radio." 

"Yes,"  she  answered.  "When  is  it?" 

"It's  going  to  be  a  tremendous 
affair,"  he  said,  starting  the  sales  talk. 
"At  9  o'clock,  next  Saturday  night. 
Everyone  of  any  importance  will  be 
there." 

"Thanks  a  lot.  I'll  listen  in,"  replied 
Vivienne,    hanging    up    the    receiver. 


Ice  Box  Contest 
Goes  to  Eskimo 
Who  Raises  Hell 


Chicago — A  local  theatre  engaged  in  a 
tie-up  with  a  refrigerator  manufacturer, 
one  of  those  "lucky-ticket-gets-the-ice-box" 
things.  This  particular  manufacturer  was 
a  newcomer  in  the  field  and  was  more  than 
anxious  to  have  the  drawing  come  off  in 
an  impressive,  formal  manner  in  order  to 
get  the  maximum  plug  for  his  wares  out  of 
the   donation. 

After  much  fuss  and  fol  de  rol  the  win- 
ning ticket  was  produced.  It  proved  to  be 
the  property  of  a  gentleman  from  Halifax, 
Nova  Scotia,  a  visitor  in  the  city,  who  im- 
mediately made  overtures  to  swap  it  for  an 
oil   burner. 


"U"  Reel  Year  Old  in  "Chi" 

Chicago — The  Chicago  Daily  News-Uni- 
versal  Newsreel  observed  its  first  anniver- 
sary here  this  week.  The  local  popularity 
of  the  newsreel  has  increased  tremendously 
in  the  initial  12  months  period.  Approxi- 
mately 80  local  theatres  are  regular  sub- 
scribers at  present. 


operators.      Sound    experience    preferred    but    not    es- 
sential. 

OPEN  SHOP 
"Give    full     details    of    experience,    references,    age 
and    phone   number.     State   all   in    first   letter.    Execu- 
tive  positions   for   some   who   qualify.     Address:   L   349 
Tribune." 

A  representative  of  Motion  Picture 
News,  seeking  to  learn  the  identity  of  the 
persons  or  organization  inserting  the  ad- 
vertisement, replied  to  the  ad.  No  response 
had  been  made  to  date  to  this  application. 

The  second  occurrence  was  in  the  form 
of  an  anonymous  appeal  made  to  Chicago 
newspapers  to  warn  Ralph  O'Hara,  of 
Maloy's  office,  not  to  accept  invitations  he 
might  receive  to  play  golf  over  the  past 
week-end.  The  appeals  charged  a  conspir- 
acy to  kill  O'Hara  at  one  of  the  golf  clubs. 
O'Hara  stated  he  had  received  four  such 
invitations.     All  were  cancelled. 


92 


Motion   Picture   News 


August  2,  19  30 


Census  Jump  in 
Cities  to  Boost 
Show  Business 


Washington — Theatres  in  25  cities  will 
share  in  the  benefit  of  the  unusual  upward 
leap  of  population  which  sent  these  spots 
above  the  100,000  mark,  making  a  total  of 
93  cities  of  this  class,  according  to  Asso- 
ciated  Press. 

These  93  cities  have  a  total  population 
of    36,393,221,    more    than    one-fourth    the 


nation's  estimated  population.  Led  by  New 
York  with  nearly  7,000,000,  five  cities  of 
the  nation  have  more  than  15,000,000  in- 
habitants. The  others  in  the  million  class 
are :  Chicago,  Philadelphia,  Detroit  and  Los 
Angeles.  Following  is  the  Associated  Press 
tabulation  of  the  first  93  cities  in  order  of 
their  size : 


1930 
City  Population 

New   York   6,958,792 

Chicago    3,373,753 

Philadelphia    1,961,458 

Detroit     1,564,397 

Los    Angeles    1,231,730 

Cleveland    901,402 

St.     Louis     822,032 

Baltimore     801,741 

Boston    783,451 


Per  Cent 

Increase 

1920 

Since 

Rat- 

1920 

ing 

24.0 

1 

24.8 

2 

7.5 

3 

57.4 

4 

113.59 

10 

13.1 

5 

9.2 

6 

9.2 

8 

4.7 

7 

(At  right)  Bell  &  Howell  master 
craftsman  using  measuring  pro- 
jector in  which  the  greatly  magni- 
fied contour  of  the  teeth  of  a  cutting 
tool  is  projected  upon  a  large  scale 
drawing  of  the  tool  for  accurate 
measurement.  (Below)  Close- 
up  of  cutting  tool  in  measuring 
projector. 


B   E  L  L     & 
HOWELL 

BELL  &  HOWELL  COMPANY 
Dept.  T,  1852  Larchmont  Avenue, 
Chicago,  Illinois  •  New  York,  1 1  West 
42nd  Street  •  Hollywood,  6324  Santa 
Monica  Boulevard  •  London  (B.  &  H. 
Co.,  Ltd.),  320  Regent  Street 
Established  1907 


BELL      &      HOWELL 

PRECISION 

CHALLENGES  THE  NAKED  EYE 

SO  greatly  magnified  on  the  theater  screen  are  the  faults 
of  defective  films  that  the  naked  eye  cannot  be  trusted 
to  measure  or  test  the  machinery  through  which  the  film 
runs  on  its  way  from  raw  stock  to  projection  booth.  With 
Bell  &  Howell  cinemachinery,  hundreds  of  thousands  of 
dollars  are  invested  in  optical  measuring  instruments  which 
give  readings  down  to  the  ten  thousandth  part  of  an  inch 
so  that  the  precision  necessary  for  perfect  moving  pictures 
may  be  accomplished. 

Just  as  this  necessity  for  precision  challenges  the  ability 
of  the  naked  eye,  so  does  the  picture  projected  on  the  thea- 
ter screen  challenge  the  naked  eye  to  detect  flaws  due  to 
inaccurate  preparation  of  the  film.  In  perforating,  photo- 
graphing, printing,  cutting  and  splicing  the  film  is  ever 
ready  to  reproduce  the  slightest  defect  transmitted  by  the 
machinery  through  which  it  runs.  For  more  than  23  years, 
the  major  film  producers  and  distributors  of  the  world  have 
been  assured  of  perfect  movies  on  the  screen  through  the 
use  of  Bell  &  Howell  Standard  Cameras,  Printers,  Perfo- 
rators and  Splicers. 


Per  Cent 
Increase  1920 
1930  Since  Rat- 
City                                       Population  1920  ing 

Pittsburgh     669,631  13.8  9 

San    Francisco    625,974  23.5  12 

Buffalo     572,913  13.0  11 

Milwaukee   568,962  24.4  13 

Washington     485,716  11.0  1* 

Minneapolis     464,674  220.  18 

New    Orleans    455,792  17.7  17 

Cincinnati     449,331  11.9  16 

Newark      441,170  9.3  15 

Kansas    City,    Mo 392,640  21.3  19 

Indianapolis     364,073  15.8  21 

Seattle    363,134  15.1  20 

Atlanta      347,991  73.4  33 

Rochester,    N.   Y 325,019  9.9  23 

Jersey  City,  N.  J 316,914  6.4  22 

Louisville     307,808  31.1  29 

Portland,    Ore 229,122  15.8  24 

Toledo,    Ohio     290,787  19.5  26 

Houston,  Texas    289,428  109.3  45 

Columbus,   Ohio   289,056  22.0  28 

Denver,  Col 287,644  12.0  25 

Oakland,    Cal 284,213  31.4  31 

St.   Paul   270,883  15.4  30 

Dallas,    Texas    260,397  63.8  42 

Birmingham.   Ala 257,657  44.1  36 

Akron,    Ohio    256,353  22.9  32 

San  Antonio,  Texas  254,562  57.7  41 

Memphis,    Tenn 252,049  55.2  40 

Providence,   R.   1 251,029  5.3  27 

Omaha,    Neb 214,175  11.7  34 

Syracuse,    N.    Y 209,277  20.5  37 

Dayton,    Ohio    „    200,768  30.0  43 

Worcester,   Mass 196,395  9.2  35 

Richmond,    Va 182,083  6.5  38 

Oklahoma    City    182,845  100.3  80 

Youngstown,    0 170,004  28.4  SO 

Grand  Rapids,  Mich 168,234  22.3  48 

Hartford,   Conn 163,849  18.7  46 

New  Haven,  Conn 162,650  00.7  39 

Fort  Worth,  Tex 160,892  51.2  65 

Flint,    Mich 156,422  70.8  77 

Nashville,    Tenn 153,153  29.4  56 

Springfield,    Mass 153,153  15.5  51 

San  Diego,  Cal 147,897  88.4  93 

Bridgeport,   Conn 147,206  2.5  44 

Scranton,    Pa 143,428  4.1  47 

Des  Moines.  la 142,469  12.6  52 

Long  Beach,  Cal 141,390  154.3  128 

Tulsa,    Okla 141,281  96.0  97 

Salt   Lake   City    140,058  18.6  57 

Paterson,   N.    T 138,267  1.7  49 

Yonkers,   N.   Y 135,123  34.8  68 

Jacksonville,    Fla 129,682  41.6  78 

Norfolk,  Va 127,808  10.8  59 

Albany,  N.  Y 127,358  12.3  60 

Trenton,  N.  J 122.610  2.8  55 

Kansas   City,    Kan 122,327  12.4  67 

Chattanooga.   Tenn 119,539  106.4  128 

Camden,    N.    J 117,172  0.07  58 

Erie,    Pa 115,875  21.1  75 

Spokane,    Wash 115,514  10.6  66 

Fort    Wayne,    Ind 115,121  33.1  83 

Elizabeth,    N.    T 114,551  19.6  72 

Fall  River,  Mass 114,348  *5.3  54 

Cambridge.  Mass 113,650  3.6  63 

New    Bedford,    Mass 112.804  *6.9  53 

Reading,     Pa 110,289  1.3  64 

Miami,    Fla 110.025  272.1  255 

Wichita,     Kan 109,832  53.4  % 

Tacoma,    Wash 106,837  10.2 

Knoxville.    Tenn 105,797  26.0 

Canton,    Ohio    105.524  21.1  82 

Wilmington,    Del 105,191  4.5  62 

Peoria,    111 105,155  38.1  91 

South    Bend.   Ind 103,694  64.0  100 

Somerville,   Mass 103,604  11.3  76 

Evansville,    Ind 103,151  200  84 

Utica,   N.   Y 102,633  9.0  74 

Lvnn,    Mass 102,327  3.2  69 

El    Paso,    Tex 101.975  21.5 

Duluth.    Minn 101,231  2.5 

Waterbury.  Conn 101,107  10.2 

Tampa.    Fla 100.910  95.5  137 

Lowell,    Mass 100.300  11.0  61 

Paramount  Adds  Series 
Of  Independent  Comedies 

Paramount  is  increasing  its  comedy  sched- 
ule adding  six  two-reelers  to  star  Chester 
Conklin.  They  will  be  made  on  the  Coast 
by  Phil  Ryan,  formerly  with  Metropolitan 
studio.  The  first,  "Cleaning  Up,"  has  been 
completed. 


CLASSIFIED  ADS. 


For  Sale 


SIMPLEX  MOTION  PICTURE  MACHINE  with 
Peerless  Lamp  and  Rectifier.  Half  price.  Used  only 
three  months.  E.  Hunt,  Fourth  Street,  West  Pitts- 
ton,    Penna. 


Equipment 


THEATRE  LOBBY  FRAMES— Manufacturer  to  you; 
low  cost.  Gem  Frame  Company,  2805  Brighton, 
Kansas    City.    Mo. 


August  2,  19  3  0 


Motion   Picture   News 


93 


MANAGERS' 
ROUND  TABLE  CLUB 

C h arle  s  E .  Lewi  $ 

Qhaltman  and  £clitot- 
C>%  emotional Gitfociation.  ofcJhon>men.  cAfeetina- 

MOTION  PICTURE  NEWS 

CP&tu  QVeek  ~~fot.  dty(utuat  Benefit:  and  ^Ptoateff/ 

Conducted  By  An  Exhibitor  For  Exhibitors 


£At_^> 


Forget  the  Alibis! 

HERE  on  the  Pacific  Coast  I 
am  learning  a  lesson  which 
I  don't  hesitate  passing 
along  to  every  loyal  follower  of  our 
Club  section.  That  lesson  is,  "for- 
get the  alibis." 

From  back  east  my  head  was 
crammed  full  of  stories  from  this, 
that  and  the  other  manager,  telling 
me  that  business  was  rotten  because 
such  and  such  was  the  trouble.  Hot 
weather,  miniature  golf  courses, 
circuses  and  what  not.  They  told 
me  that  it  was  no  use  plugging  and 
spending  money,  the  "breaks"  were 
against  them.  They  would  just 
have  to  sit  tight  and  wait  for  better 
weather  and  so  on  and  so  forth. 

Here  in  Los  Angeles,  I  was  im- 
pressed with  the  more  cheerful  atti- 
tude of  the  boys  running  the  thea- 
tres. If  bad  times,  golf  weather, 
etc.,  bothered  them,  they  did  not  tell 
it  to  me.  They  were  solely  con- 
cerned with  getting  customers  into 
their  theatres  and  running  their 
houses  so  as  to  make  them  comfort- 
able after  they  got  them  in. 

Which  should  be  a  mighty  valu- 
able lesson  to  every  showman  in  the 
racket.  Why  waste  all  your  energy 
worrying  about  stock-market  con- 
ditions? I  don't  believe  you  should 
be  mixed  up  in  such  stuff  anyway. 
If  you  do,  it's  your  hard  luck.  And 
if  the  weather  is  going  to  be  hot, 
all  your  beefing  about  it  won't  make 
it  one  mite  cooler.  And  if  the  little 
golf  courses  are  getting  the  cus- 
tomers, sitting  back  in  the  privacy 


Table  of  Contents 

1  Heinie  Johnson's  Display  Work 

If  Fourmet  Broadcast  Amos  V  Andy 

'    Harry  Greenberg  Aided  Town 

*T  "Lobby  Laffs,"  by  Dick  Kirschbaum 

If  Albert  Lourie's  "Cuckoo"  Party 

If  Rosenthal    Still    Wowing    Them    in 
Duluth 

If  Wilson    Gives    Some    Helpful    Golf 
Hints 

%  Lou  Smith  Gave  Away  Bicycle 

If  Rosenberg  Boosted  Kiddie  Business 

If  "The  Showman's  Calendar" 

%  Lawrence  Offered  Heat  Relief 

1  George  Landy  Sold  "Dixiana" 

1  H.  B.  Ashton's  Street  Parade 

If  "An    Exhibitor    in    Hollywood,"    by 
"Chick"  Lewis 

If  Australian  Activities!!! 

If  Sperber  Had  a  Corker 

f  Reid  Introduced  New  Parking  Law 

1f  Waugh  Used  Austin  as  Plug 

f  Levey  Hits  the  Front  Page 

r  Lewis  Used  the  Turtle  Stunt 

If  Duncan  Campbell  Joins  the  Club 

*l  Landsborough    Engineered    a    Great 
Campaign 

H  "Road  Stands" 

If  Sumpter  Used  Autographed  Ball 

*l  "Civic  Contacts,"  by  A.  C.  Raleigh 

If  Frank  Hill's  Advertising! 

1  Allen  and  Finley  Sprang  a  Good  One 

ff  "Suggestions  Wanted"! 

1f  Brotman  Started  a  Kid  Club 

If  Monty  MacLevey  Still  Active 

^  Boucher  Put  "Family  Month"  Over 

If  Matt  Press  Offers  Golf- Suggestions 

*!,  Fred  Glass's  Program  Idea 

If  Conery  Introduced  Living  Billboard 

If  Dunnigan    Displaying   Showmanship 

If  "Laff-O'-The-Week" 

If  Theresa  Nibler's  Bakery  Tie-up 

<f  "New  Members" 


of  your  office  and  smoking  a  bad- 
smelling  cigar  won't  help  the  b.  o. 
either. 

Why  not  attempt  an  entirely  new 
piont  of  view?  Forget  all  the  alibis 
and  devote  your  time  from  now  on, 
to  thinking  up  new  ways  of  attract- 
ing patrons  to  your  theatre  Try 
spending  an  hour  or  two  some 
morning  going  through  your  tickler 
file  and  back  numbers  of  the  Club 
section.  See  if,  here  and  there,  you 
can't  find  a  gag,  a  stunt,  an  idea, 
something  that  will  strike  you  as 
being  effective,  yet  economical,  and 
may  result  in  bringing  extra  busi- 
ness to  the  theatre. 

Get  every  one  on  the  theatre  pay- 
roll together  for  a  half  hour  before 
the  show,  once  a  week,  and  ask  for 
suggestions.  Announce  a  five  dollar 
gift  for  the  one  who  can  suggest  or 
create  some  business  getting  slant. 

Organization  is  what  counts. 
Don't  just  look  on  your  theatre  as 
YOUR  individual  possession.  Get 
every  man  on  the  payroll  to  be  a 
booster.    To  think  up  ideas. 

There  must  surely  be  many 
things  possible  to  stimulate  busi- 
ness. Forget  the  drawbacks,  the 
opposition,  the  weather  and  above 
all  the  alibis.  Such  thoughts  won't 
get  you  anything  else  but  grief,  and 
possibly  your  walking  papers. 

Pounding  the  pavements  in 
search  of  a  job  has  become  a  heart- 
breaking experience  for  hundreds 
of  "alibi  experts."  Don't  permit 
yourself  to  get  into  that  class. 

"Chick." 


94 


Motion   Picture   News 


August  2,  19  3  0 


MANACE-RJ"  ROUND  TABLE  CLUB 


Johnson  Turns  Out 
Some  Fine  Displays 
At   Ritz    In    Texas 


One  thing  that  the  town  of 
Big    Spring,    Texas,    can    say 
with  conviction  is  that  the  lo- 
cal  Ritz  Theatre  displays  are 
certainly  up  to  anything  that 
the  bigger  cities  are  featuring. 
Novelty  and  beauty  seems  to 
be  the  keynote  of  the  work  turned  out  by  Heinie  Johnson,  the 
house  artist  and  exploiteer  and  we  are  going  to  show  you  what 
we  mean  via  photograph  and  story. 

On  "No,  No,  Nanette,"  he  created  the  center  piece  that  we 
are  showing,  which  was  built  of  compo  board  with  the  several 

designs  of  figures  built  out  in 
relief.  The  background  was 
painted  in  bright  colors  and  tin- 
sel and  with  special  lights  play- 
ing upon  it  proved  to  be  an  eye 
getter  de  luxe.  Another  display 
that  caused  a  lot  of  comment 
was  the  special  valance  that 
was  used  on  the  same  picture. 
This  was  painted  in  flashing 
colors  and  airbrushed.  By  using 
transparent  material  Heinie  was 
enabled  to  put  lights  behind  it 
and   it   stood   out   very  well. 

For  his  tie-ups  with  the  local 
merchants,  he  made  up  a  num- 
ber of  well  built  displays  and 
placed  them  in  the  store  win- 
dows. In  the  leading  confec- 
tionery and  drug  stores  he 
painted  vivid  water  color  announcements  on  the  mirrors,  in 
this  manner  keeping  the  picture  always  before  the  gaze  of  the 
patrons.  These  few  stunts  are  regular  weekly  features  at  the 
Ritz  and  the  patrons  of  the  stores  look  forward  with  interest 
to  see  what  new  effects  Heinie  will  devise  for  the  next  week. 
We  are  also  receipt  of  the  photo  showing  the  valance  used, 
but  unfortunately  it  did  not  "take"  on  the  reproduction,  so  we 
were  forced  to  abandon  it.  However,  Heinie  is  always  sending 
us  in  photos  and  we  know  the  next  bunch  will  be  better. 


Amos  'n'  Andy  Ar- 
rived Late  For  Al 
But  He  Managed  It 


When  Amos  'n'  Andy,  those 
two  gentlemen  of  cholocate 
complexion,  first  flashed  across 
the  horizon  of  the  N.  B.  C. 
network  and  relayed  the  latest 
developments  in  the  world  of 
transportation  to  a  palpitating, 
eager  public,  business  started  to  drop  noticeably  at  the  theatres 
whenever  the  taxicab  magnates  commenced  to  drawl  out  their 
philosophical  musings  on  the  intricacies  of  high  finance  and  the 
waywardness  of  a  gentleman  named  King  Fish.  And  so  did 
another  obstacle  present  itself  to  showmen. 

For  a  while  they  were  perplexed.  But  not  for  long.  Some- 
body conceived  the  idea  of  putting  a  radio  set  on  the  stage,  or 
relaying  the  evening  dissertations  of  the  tinted  gentlemen, 
through  the  sound  apparatus.  This  was  found  to  be  an  ex- 
cellent plan  and  business  began  to  get  back  to  normal,  show- 
men began  to  breath  easier  and  the  circuit  owners  took  to 
eating  caviar  again.  All  over  the  country  this  plan,  originally 
set  forth  in  the  Managers'  Round  Table  Club  by  some  of  its 
members,  was  put  to  use.  In  some  cities  though,  due  to  change 
of  time  made  necessary  by  zones,  it  was  practically  impossible 
to  do  as  the  eastern  showmen  did;  put  the  broadcast  on  before 
opening  time — for  when  it  was  7  o'clock  in  New  York,  it  was 
ten  o'clock  in  California.  When  it  was  dinner  time  in  Los 
Angeles,  it  was  tea-time  in   Pittsburgh. 

Al  Fourmet,  manager  of  the  Rialto  Theatre  in  San  Antonio 
Texas,  though,  managed  to  get  around  the  time  obstacle.  He, 
fortunately,  had  little  trouble  with  the  Amos  'n'  Andy  situation 
due  to  the  fact  that  it  was  9:30  P.  M.  in  San  Antonio  when 
they  went  on.  But  he  decided  that  he  wanted  to  give  the  house 
some  good-will  and  to  that  end  he  installed  a  radio  set  in 
the  lobby  and  invited  the  residents  to  listen  to  it.  Many  per- 
sons unable  to  get  home  in  time  to  tune  in  on  the  latest  de- 
velopments of  the  captains  of  industry  took  advantage  of  his 
offer.  In  order  that  early  arrivals  would  not  be  bored  with  wait- 
ing: he  arranged  to  have  some  dancing  dolls  and  a  couple  of 
Mexican  jumping  beans  perform  to  the  evident  delight  of  the 
persons  grouped  about  the  lobby.  The  stunt  met  with  consid- 
erable favor  and  as  a  result  Fourmet  found  himself  receiving  a 
lot  of  good-will  and  free  publicity. 


Managers'    Round    Table    Club    Section 

A  publication  within  a  publication  devoted  exclusively 
to  the  interests  of  the 

♦  ♦HOUSE    MANAGER  ♦♦ 

and    all    others    participating    in    theatre    management, 
exploitation,  publicity  and  advertising. 

The  Industry's  Clearing  House  For  Ideas! 

A  GOLD  MINE  OF  VALUABLE  "DOPE"  EVERY 
WEEK  FOR  THE  LIVE-WIRE  SHOWMAN  WHO 
SEEKS  TO  GET  AHEAD  IN  A  BUSINESS  WHERE 
"YOU  HAVE  TO  GO  LIKE  HELL  TO  STAY  WHERE 

YOU  ARE" 

And  our  slogan  is  typical  of  our  organization: 

"All    For    One    And    One    For    All" 


August  2,  193  0 


Motion   Picture   News 


95 


MANAGE!?!'  HOUND  TABLE  CLUB 


Harry  Greenberg 
Helped  Town  After 
Tornado  Disaster 


Showmen,  as  much  as  any 
men  in  the  public  limelight, 
have  contributed  their  services 
to  worthy  causes  whenever 
necessary.  No  matter  what  the 
occasion  might  be,  whether  it 
■  is  flood,  tornado,  housing  re- 

lief, family  relief,  you'll  find  the  showmen  willing  and  eager  to 
lend  a  helping  hand.  They  want  to  do  it,  not  because  they  are 
trying  to  grab  a  lot  of  praise  for  themselves  and  their  houses 
but  because  they,  too,  are  human;  and  in  order  that  we  might 
bring  this  point  home  more  forcibly  we  are  going  to  let  Cliff 
Gill,  advertising  manager  for  Publix  of  the  district  around 
Minneapolis,  Minn.,  tell  you  about  Harry  Greenberg's  recent 
experience  along  these  lines. 

In  his  story  Cliff  reports: 

"When  a  first-rate  Mid-Western  tornado  swept  into  Wis- 
consin recently  and  tore  down  electric  wires  in  its  wake,  plung- 
ed the  theatres  into  darkness,  and  brought  injury  and  desola- 
tion to  Eau  Clair's  populace  and  property,  it  was  a  signal  for 
wide-awake  Harry  Greenberg,  manager  of  the  Wisconsin  to 
do  two  things  immediately. 

One  was  to  convert  his  University  medical  training  into  prac- 
tical use  in  helping  care  for  the  injured.  The  other  was  to  get 
together  the  leaders  of  the  Red  Cross  and  the  Elks  Club  and 
to  devise  a  means  of  hurrying  up  assistance  for  the  needy, 
many  of  whom  lost  everything  in  the  storm. 

The  result  was  a  Benefit  Morning  Matinee  in  which  all  ad- 
missions were  by  donation  of  groceries  and  foodstuffs  only. 
The  film  for  the  occasion  was  promoted  gratis,  and  the  opera- 
tors and  service  staff  likewise  volunteered  their  services  with- 
out pay. 

Four  hundred  dollars  in  groceries  was  piled  up  at  the  door 
of  the  Wisconsin,  through  this  benefit,  as  you  will  see  from 
the  photograph.  Various  merchants  helped  the  event  along 
further  by  contributing  coal,   clothing,   etc. 

From  the  columns  and  columns  of  newspaper  publicity  which 
was  devoted  to  the  occasion,  one  would  gather  that  the  paper 
was  a  close  sponsor  of  the  stunt  too,  yet  the  newspaper  in  this 
town  has  for  many  months  been  definitely  opposed  to  theatre 
publicity.  Because  of  this  fact  Greenberg's  achievement  is  all 
the  more  noteworthy  and  his  showmanship  in  combating  such 
an  opposition  all  the  more  significant. 


Harry  knows  that  no  newspaper  can  refuse  publicity  to  frat- 
ernal and  charitable  organizations,  and  time  and  again  he  has 
taken  advantage  of  that  fact,  at  the  same  time  helping  along 
some  civic  cause.  He  has  gained  much  space  on  his  various 
attractions  merely  by  tying  them  up  with  some  influential 
society   or  club. 

Greenberg  first  crashed  into  the  local  press  when  he  organ- 
ized a  Kittenball  Team  and  called  it  the  Publix  Nine.  The  team 
went  about  winning  every  one  of  its  games  and  the  newspaper 
just  had  to  give  it  plenty  of  mention.  This  young  manager  is 
a  mighty  good  example  of  scholarly  and  persistent  showman- 
ship of  the  highest  type. 


"LOBBY  LAFFS 

By  Dick  Kirschbaum 


V) 


(CROOKSlVtEVESfaARS!  ~), 

> \  GOT  CHfATfDl    ':"5TU^      w 


Lourie  Threw  A 
Cuckoo  Party  For 
Kids  That  Clicked 


"For  Once  He's    'Button-Holed'!" 

And  all  that  we  have  to  say  at  this  time  is  that  we  sure  do 
agree  with  Cliff  and  we  hope  that  we  are  going  to  hear  more 
about  Greenberg,  and  George  Irwin  and  the  many  other  live- 
wires  who  are  operating  houses  in  Cliff's  district. 

It  looked  for  a  time  as 
though  they  would  have  to 
call  out  the  reserves,  the 
militia,  and  the  local  asylum 
keepers  when  Albert  B.  Lou- 
rie, manager  of  the  Morton 
Theatre  in  Dorchester,  Mass., 
sprang  his  "cuckoo"  party 
for  kids,  in  conjunction  with  his  showing  of  "The  Cuckoos." 
For  a  week  previous  to  the  "cuckoo  matinee"  Lourie  adver- 
tised through  the  newspapers,  heralds  and  on  the  radio.  The 
children  were  told  to  be  on  hand  Monday  afternoon  (second 
day  of  run  of  picture)  and  be  dressed  in  as  crazy  a  manner 
as  possible.  It  was  suggested  to  the  boys  that  they  wear  skirts, 
different  colored  shoes,  stockings,  etc.  And  the  girls  were  ad- 
vised to  wear  their  daddy's  collars  backwards,  using  ribbons 
as  ties,  etc.    In  fact,  the  queerer  the  costume,  the  better. 

The  kids  became  very  much  enthused  over  the  idea  since  this 
was  one  chance  they  had  of  attending  the  theatre  dressed  any 
old  way — when  usually  their  parents  make  them  doll  up. 

It  was  further  advertised  that  a  contest  would  be  held  on  the 
stage  for  all  the  children  dressed  funny  and  that  three  cash 
prizes  would  be  awarded  to  the  winners. 

The  results  of  the  stunt  were  almost  unbelievable — the  kids 
came  dressed  in  the  most  unusual  rags  imaginable.  One  kid 
came  as  "half  man,  half  woman,"  others  came  as  Arabs,  others 
as  tramps  and  then  there  was  an  imitation  of  Amos  and  Andy, 
the  Two  Baby  Tars,  and  what  not. 

In  running  the  contest,  Lourie  put  a  slide  on  the  screen 
before  the  trailers  asking  all  children  who  were  dressed  funny 
to  please  report  to  the  stage  manager.  Over  100  kids  showed 
up.  After  the  trailers,  the  house  lights  were  put  on  while  Lourie 
explained  to  the  audience  what  was  about  to   take  place. 

The  house  lights  were  then  turned  out  and  only  the  reds  and 
blues  were  left  on  the  stage.  Each  child  was  then  paradted 
across  the  stage  under  a  spotlight — and  how  the  audience 
howled,  the  adults  included,  who  seemed  to  enjoy  it  more  than 
the  kids. 

After  all  the  kids  were  brought  on  the  stage,  the  lights  were 
again  turned  on  and  the  three  winners  were  selected  by  ap- 
plause of  the  audience.  The  cost  of  the  entire  stunt  was  very 
small  and  the  resultant  word-of-mouth  publicity  on  the  picture 
more  than  made  up  for  the  expenditure. 


96 


Motion  Picture   News 


August  2,  19  3  0 


MANAGE!?!'  KOIJND  TABLE  CLUB 


Morris  Rosenthal 
Still  Bowling  Them 
Over   In  Duluth 


Banging  them  over  the  net 
with  the  speed  of  a  Tilden, 
Morris  Rosenthal  has  been 
ringing  up  a  nice  score  along 
the  merchandising  line  out  at 
the  Lyceum  Theatre  in  Du- 
luth, Minn. 
Noted  as  one  of  those  showman  who  can't  stand  still  long 
enough  to  eat,  it  came  as  no  surprise  to  us  to  learn  that 
Morris  turned  out  another  fine  campaign  for  "The  Big  House." 
Running  true  to  form,  he  injected  novelty  into  the  work. 
And   you    can    see   the    sort   of   novelty   it   was    by   looking   at 

the  cut  showing  the  herald  that 
was  sent  out  in  which  Morris 
apologized  for  not.  being  able  to 
describe  the  quality  of  the  picture. 
The  heralds  were  made  up  in  double 
page  form.  One  side  containing 
the  apology  and  the  other  page,  a 
plug  on  the  picture  and  stars.  The 
heralds  were  a  sensation. 

Another  stunt  that  created  a  good 
deal  of  talk  was  the  invitation  ex- 
tended to  100  girls,  selected  at  ran- 
dom from  department  and  drug 
stores,  factories,  beauty  parlors,  etc., 
to  attend  a  special  preview  of  the 
film  held  two  days  in  advance.  This 
angle  enabled  Morris  to  get  some 
valuable  word-of-mouth  publicity 
circulated  about  the  various  shops 
and  places  of  employment  of  the 
various  girls.  The  news  spread  like 
wild  fire  and  "The  Big  House"  went 
over  in  the  same  manner. 

Whenever  we  get  a  sample  or  two 
of  Morris's  newspaper  advertising, 
we  are  glad  to  pass  it  along,  partic- 
ularly so  since  we  know  that  his  fellow  members  are  very  much 
interested  in  learning  what  he  is  doing  along  these  lines,  since 
he  left  the  big  city,  and,  in  the  two  full  page  lay-outs  we  are 
showing,  you  can  see  what  he  did  on  "Father's  Day"  and  with 
"With  Byrd  At  The  South  Pole." 

In  the  South  Pole  ad,  Morris  injected  his  usual  novelty  by 
offering  free  tickets  to  the  theatre  to  the  person  sending  in  the 
best  answer  to  the  question,  "What,  in  your  estimation,  is  Ad- 
miral Byrd's  greatest  feat."  Incidentally,  the  replies  that  came 
in  through  this  medium  proved  to  Morris  that  plenty  of  atten- 


I  Owe  Everyone 
In  Duluth  An 
Apology 

For  sat  baring  told  yon  ettrj  wai  1  could  what  * 
wooderfaj  axture  "Tbe  Big  House"  is! 
"The  Bif  Home"  u  ibe  story  lints  been  spirad  em 
every  newspaper  m  Ibe  country -the  story  of  desnei" 
ate  rneo  rebelling  against  then  Kurds  -killing  ihnr 
keepers-setting  ore  to  then  cells-ike  troe,  mid, 
thrilling  dramatic  story  lying  behind  pnsoa  outbreak!1 
I  didn't  know,  until  I  taw  "The  B*g  House"  yesterday 
at  a  prirale  screening,  what  t  punch  ibis  picture 
packs!  lis  got  every  lamg!  It's  got  ibe  thrills  of 
desperate  meo-d's  got  tbe  romance  of  a  courageous 
girl's  lore  fit  a  man  the  world  think-,  beneath  bet 
socially,  morally,  physically!  It's  got  tbe  poignant 
dory  of  a  boy  frum  t  bae  family  paying  with  bis 
life  for  one  wild,  leo-miiole  spree! 
And  what  a  cast!  Read  abort  em  od  tbe  back  ol 
this  announcement-bat  read  nghl  here  aboul  the 
spectacular  performance  given  by  Wallace  Beery! 
Beery  o  cist  as  Butch-bully  and  leader!  One  rqrnide 
you're  ihnekmgwith  laughter  at  Butch  i  comedy- 
ibe  ieii  your  heart  b  pounding  as  Ittch  forces  i 
situation  crackling  with  suspense  irfU  euduig drama! 
"Toe  Big  House"  is  timely,  daring,  shocking,  thrill- 
ing, romantic  entertainment'  I  guarantee  it' 

LYCEUM 

THEATRE 
Week  Starling  Friday.  July  11th 

MORRIS  ROSENtHAL  Mp 


tion  was  paid  to  the  attractions  at  the  theatre. 

We  would  suggest  that  you  put  these  two  ads  in  your  files, 
especially  the  "Father's  Day"  gag,  as  it  will  prove  to  be  very 
handy  the  next  time  the  occasion  to  use  it  rolls  around.  We 
won't  attempt  at  this  time  to  describe  the  little  things  that 
Morris  did  to  pep  up  interest  in  the  lay-outs,  as  we  think  they 
speak  for  themselves.  And  as  long  as  Morris  keeps  speaking 
to  us  via  Uncle  Sam's  mail,  so  that  we  can  present  his  work, 
we  are  more  than  satisfied.     Oke? 


Tips  And  More  Tips 
How  to  Beat  Tom 
Thumb  Courses 


Rallying   to   the   aid   of  his 
fellow-showmen  who  are  hav- 
ing trouble  with  the  miniature 
golf   courses   springing  up  all 
over  the   country,  A.  Eugene 
Wilson,   manager   of  the  Joie 
=      Theatre   in   Fort   Smith,  Ark- 
ansas, contributes  a  couple  of  ideas  that  have  worked  great  for 
him  and  cut  down  a  lot  of  competition. 

Through  a  tie-up  with  the  operators  of  one  of  the  local 
courses,  the  nearest  to  his  theatre,  he  arranged  to  have  the 
theatre  artists  make  up  a  hazard  which  was  to  be  placed  on 
one  of  the  course  holes.  The  hazard,  as 
you  will  note  from  the  photo,  was  a  novel 
plug  for  "With  Byrd  at  the  South  Pole." 
And  the  novelty  of  its  make-up  made  it  of 
double   effectiveness. 

Every  one  playing  the  course  had  to 
come  to  the  hazard  and  they  were  bound 
to  see  the  feature  film  attraction  at  the 
Joie.  In  order  to  keep  interest  keyed  up, 
Wilson  also  placed  an  art  panel,  past  the 
hole,  which  stated  that  any  one  making  the 
hole  in  one  would  be  entitled  to  a  free  pass 
to  the  theatre.  He  tells  us  that  this  stunt 
is  one  of  the  finest  he  has  ever  used  and 
it  has  helped  him  immensely  in  keeping  the  course  from  wreck- 
ing any  great  amount  of  his  business. 


Smith  Gave  Away 
A  Bicycle  In  Order 
To   Boost   Kid  Biz 


We  want  to  thank  him  for  passing  along  so  timely  a  sugges- 
tion and  we  are  sure  that  it  will  more  than  be  appreciated 
by  his  fellow  Club  members. 

With  Lou  Smith  now  han- 
dling the  Windsor  and  the 
Stillwell  Theatres  in  Brook- 
lyn, N.  Y.,  it  appears  that 
some  more  accounts  of  his 
work  will  be  presented  on 
these  pages  because  he  is 
bound  to  have  a  couple  of  showman  angles  to  work  with  while 
he  tries  to  keep  both  houses  filled. 

He  has  already  pepped  up  the  Stillwell  to  a  considerable  ex- 
tent and  all  through  a  special  tie-up  made  with  a  local  sporting 
goods  dealer.  Having  learned  from  his  study  of  the  neighbor- 
hood that  they  would  flock  in  when  he  gave  away  radios  or 
offered  any  special  inducement,  Lou  decided  that  he  would 
try  the  same  plan  at  the  new  house.  He  persuaded  the  sporting 
goods  dealer  to  co-operate  with  him  on  a  bicycle  to  be  given 
away  to  a  boy  or  girl  holding  a  ticket  corresponding  with  a 
number  he  intended  to  draw  from  a  box  on  the  stage  of  the 
theatre  at  the  final  day. 

What  a  vast  crowd  of  kids  swarmed  about  the  doors  of  the 
theatre  on  the  day  of  the  award!  The  bicycle  was  given  away 
on  a  Saturday  afternoon  so  as  not  to  conflict  with  school  dates 
and  the  affair  went  off  with  great  success.  Through  the  stunt 
Lou  was  enabled  to  secure  for  himself,  and  the  dealer,  a  very 
large  mailing  list,  as  the  coupon  entitling  the  bearer  to  par- 
ticipate in  the  drawing  carried  a  space  for  name  and  address 
and  in  addition  a  line  devoted  to  a  question  asking  whether 
the  signer  had  a  radio.    The  reason  for  this  is  obvious. 

Lou  informs  us  that  since  the  first  plan  proved  so  successful 
he  plans,  in  the  near  future,  to  give  away  baseballs,  tennis 
rackets,  roller  skates,  ball  gloves  and  boxing  gloves,  and  prom- 
ises to  keep  us  posted  on  how  the  affair  turns  out. 


August  2,  19  3  0 


Motion   Picture   News 


97 


MANAGE-I?r  KOIJND  TABLE.  CLUB 


Kiddie  Business 
Went  Way  Up  High 
On  Rosenberg's  Gag 


What  to  do  in  order  to 
boost  up  kid  trade  seems  to  be 
the  question  that  is  always 
confronting  showmen.  Slant 
after  slant,  angle  after  angle, 
gag  after  gag,  and  stunt  after 
stunt  have  been  offered,  tried, 
and  proven  by  live-wire  showmen  throughout  the  country. 
Mickey  Mouse  Clubs,  Ken  Maynard  Clubs,  Joy  Clubs  and 
nearly  every  sort  of  club  imaginable  have  sprung  into  being. 
We  have  passed  all  of  them  along.  Here's  another  from  M.  E. 
Rosenberg,  manager  of  the  Diamond  Theatre  in  Oakland,  Calif., 
that  we  think  merits  a  plug  on  these  pages. 
The  card  that  we  are  reproducing  is  handed  out  at  the  theatre 
and  at  the  stores  of  the  local  dealers 
represented.  The  dealers  sponsor  the 
Kiddie  Klub  Matinee.  Whenever  a  kid 
makes  a  purchase  (or  an  adult  for  the 
kid)  the  amount  of  the  purchase  is 
punched  on  the  card.  When  the  card- 
is  punched  up,  it  entitles  the  youngster 
to  free  admission  to  the  theatre  on  any 
Saturday  Matinee.  A  different  mer- 
chant sponsors  the  contest  each  Satur- 
day and  the  sponsor  usually  donates  a 
lot  of  merchandise  to  be  given  away  to 
some  lucky  kids.  In  return  for  the  dona- 
tion Rosenberg  runs  a  slide  on  the 
screen  for  one  week  previous  and  a  plug 
from  the  stage. 

The  merchants  formed  a  general  fund 
to  pay  for  all  the  advertising  and  in  this 
manner  Rosenberg  procured  slides, 
mats,  window  cards  and  printing  at  no 
cost  to  the  house.  The  only  expense  that  the  theatre  is  put  to 
is  in  the  booking  of  a  Mickey  Mouse  in  addition  to  the  regular 
program.  The  stunt  is  going  over  big  and  we  are  informed 
that  the  merchants  are  clamoring  to  get  in  on  it.  Here's  an 
idea  that  may  mean  a  lot  to  your  business  too,  and  even  if  you 
have  a  kiddie  klub  now,  we  believe  it  would  pay  you  to  look 
over  this  stunt. 

In  order  that  you  may  see  what  else  Rosenberg  is  doing  in 
the  line  of  merchandising  we  are  presenting  a  photo  of  a  dis- 
play he  designed  for  "Ingagi,"  and  placed  in  the  foyer  as  an 
advance  plug.    The  lobby  was  also  dressed  up  in   like  manner 


SI          SI           SI           SI 

'•" 

MEMBERSHIP  CARD 

Dimond  Merchants 

X 

KIDDIE  MATINEE  CEUB 

■" 

This  card  when  properly  punched 

<M 

out  by  any  o<  \ht  Merchants  list- 

ed below  will  admit  the  bearer  to 

e 

THE  DIMOND  THEATRE  FREE 

At  Any  Saturday  Malmee 

s 

HOPKINS  STREET  MARKET 

t- 

= 

J1U  Hopkn.it  St 

COLEMAN'S   MARKET 

2134    Hopbln.-Sl 

Dimood  Stationery  &  Gift  Shop 

w 

= 

W-    Hopkins   St. 

KINGS   PHARMACY 

Pruttvalu   and   Hopkins 

IVOR  WILLIAMS    -    Hardware 

ft 

D 

«o*   Hopkins  St. 
DIMOND  GARAGE 

H75  Champion  -  near  Pire  House 

EM 

OPTIMO  CIGAR  STORE 

£ 

2214  Hopkins  St. 

HUGHES  SHOE  STORE 

" 

dW  Hopkins  Si 

S         S         5         25            25 

during  playdate.  Palms  and  tule  (a  long  jungle-like  grass) 
formed  most  of  the  display  with  cut-outs  and  stills  being  group- 
ed about  it.  Stuffed  animals  were  placed  among  the  palms  and 
grasses  and  the  lion  that  you  see  in  the  photo  was  equipped 
with  flasher  lights  so  that  his  eyes  would  blink  on  and  off. 

The  display  caused  a  great  deal  of  comment  and  proved  to  be 
a  great  help  towards  boosting  up  business  when  play  date  roll- 
ed around  and  need  we  say  that  business  is  always  being  boost- 
ed because  when  a  live-wire  like  this  showman  starts  out  to 
boost  it,  it  is  going  to  jump  way  up  high. 


"The  Showman's 
Calendar  " 

AN  EXCLUSIVE  CLUB  FEATURE 


Check  up  on  these  dates  each  week  and  see  how 
you  can  turn  them  into  "money  dates"  for  your 
theatre. 


AUGUST 

Aug.  11th  Fulton's  First  Voyage  in  America 

—1807. 

Aug.  13th  Occupation  Day  (Philippines). 

Aug.  15th  Panama  Canal  Opened  (1914). 

Aug.  16th  Bennington  Battle  Day  (Ver- 

mont). 

Aug.  17th  First  Atlantic  Cable  Message 

(1858). 

Discovery  Day  (Yukon  Territory). 

Aug.  18th  Virginia  Dare's  Birthday. 

Aug.  23rd  First  Steamer  to  Cross  Atlantic 

Launched  (1818). 

Aug.  31st  Birthday  of  Queen  Wilhelmina 

(D.  E.  I.). 

SEPTEMBER 

Sept.    1st  Labor  Day- 

Sept.   4th  Hendrick  Hudson  Sails  up  Hud- 

son. 

Sept.   6th  Pres.    McKinlev    Assassinated  — 

1901— Lafayette  Day. 

Sept.   9th  Admission    Day    (Colorado,    Cal- 

ifornia). 

Sept.  10th  Perrv's   Victory   on   Lake   Erie — 

1813. 

Sept.  12th  Defender's     Day     (Maryland)  — 

Pershing  begins  successful  drive 
on  St.  Mihiel  salient— 1918. 

Can  you  tie  any  of  the  above  events  into  your 
theatre's  activities? 

And  don't  overlook  the  many  local  events  that 
are  constantly  turning  up  right  in  your  own  town, 
county  or  state. 

Keep  an  eye  on  "The   Showman's 
Calendar"  (or   an   advance    tip   on 
future  holidays  and  events. 


98 


Motion   Picture    News 


August  2,  19  3  0 


MAKIACeitf'  KOUND  TABLE  CLUE 


THIS  ONE  SPEAKS  FOR  ITSELF! 

HEAT  RELIEF  OFFERED 

(Lima,  Ohio,  Newspaper) 

If  the  thundershower  of  last  night  do  not  bring 
relief  from  the  torrid  weather  tonight,  Schine's 
Ohio  theatre  in  West  North  Street  will  be  thrown 
open  all  night  for  the  purpose  of  affording  relief 
from  the  heat  in  the  artificially  cooled  theatre. 
The  innovation  was  planned  for  last  night,  but  the 
cooling  showers  caused  a  change  in  schedule,  it 
was  announced  by  C.  F.  Laurence,  manager  of  the 
theatre.  The  general  public  is  invited  to  take  ad- 
vantage of  the  offer.  The  playhouse  will  be  lighted 
so  that  reading  will  be  possible,  Laurence  declared. 
Doors  will  be  thrown  open  immediately  after  the 
last  show  and  no  admission  will  be  charged. 

GOOD  WORK,  "SID"! 


Here's  Dope  On 
'Dixiana'  Campaign 
Executed  By  Landy 


Setting  out  to  beat  his  past 
performances  for  turning  out 
great  exploitation  campaigns, 
George  Landy,  publicity  direc- 
tor for  R.K.O.  out  on  the 
West  Coast,  certainly  handed 
Los  Angeles  a  treat  with  his 
whirlwind  merchandising  of  "Dixiana." 

As  this  was  the  world  premiere  of  the  picture  it  will  pay  you 
to  read  this  article  carefully  and  hang  onto  it  so  that  you  can 
use  it  as  a  guide  for  your  own  merchandising  campaign  should 
you  decide  to  play  the  film,  or  in  the  event  that  you  have  it 
already  booked. 

Effective  and  attention  arresting  tie-ups  were  effected  with 
a  score  of  local  merchants  who  plugged,  in  their  windows, 
anything  that  the  picture  tied-in  with  their  product.  In  addi- 
tion to  the  local  tie-ups  Landy  also  arranged  for  several  other 
angles  that  were  semi-national  in  character,  one  of  which  was 
a  Postal  Telegraph  tie-up  for  the  delivery  of  flowers  and  tele- 
grams to  Bebe  Daniels,  star  of 
the  flicker,  from  all  the  Gover- 
nors of  the  States  south  of  the 
Mason-Dixon  Line. 

Then  Landy  handed  the  city 
another  surprise  !  He  dispatched 
carrier  pigeons  from  Los  An- 
geles to  the  Mayors  of  every 
city  on  the  Pacific  Coast,  invit- 
ing them  to  the  premiere.  This 
stunt  caused  widespread  com- 
ment and  was  doubtless  the  sub- 
ject of  an  editorial  in  many  of 
the  local  papers. 

With  so  many  theme  songs 
to  plug  it  as  easy  for  Landy  to 
contact  the  music  stores,  and 
the  Victor  and  Brunswick  com- 
panies co-operated  on  the  win- 
dow displays,  besides  distribut- 
ing heralds  through  their  mail- 
ing lists.  Every  book  store  of 
pute  in  the  city  was  tie-up  through  the  novelization  of  the  pic- 
ture. Those  lovers  of  the  better  music  were  reached  through 
the  So.  California  Music  Trades  Association  by  the  linking  of 
Everett  Marshall's  name  (Metropolitan  Opera  star  who  makes 
his  debut  in  "Dixiana"). 

Now  here's  a  tie-up  that  you.  too,  might  find  a  good  box- 
office  builder.  Several  of  the  local  radio  stations  were  persuaded 
to  present  special  "Dixiana  Mardi  Gras  Festivals."  Talent  was 
furnished  and  songs  of  the  old  South  and  a  score  of  the  picture 
were  featured.  If  you  decided  to  work  along  these  lines,  pro- 
viding you  have  a  radio  station  in  your  town,  you  can  arrange 
to  present  local   talent   over  the  air.     Or,   if  you   choose,  as  a 


prologue  for  your  trailer  (this  would  be  a  real  novel  touch  and 
could  be  changed  around  later  to  work  with  the  picture  itself 
when  it  plays  your  house).  We  believe  that  if  you  can  round 
up  some  local  talent  and  present  them  in  this  manner,  the 
unique  trailer  plug  would  pep  up  interest  considerably. 

But  to  get  back  to  Landy.  Since  Wheeler  and  Woolsey  are 
featured  in  the  film  also,  a  natural  tie-up  could  be  seen  in  the 
famous  cigar  that  Bobby  Woolsey  clenches  between  his  teeth 
all  through  his  pictures,  and  Landy  took  advantage  of  it  by 
tying  up  a  chain  of  tobacco  stores.  Then  he  contacted  the 
coffee  stores,  following  this  with  tie-ups  in  drug  stores  for  the 
featuring  of  a  Dixiana  mint  julep,  candy  stores  with  New 
Orleans  pralines,  Mission  Dry  drinks,  plugged  by  Dorothy  Lee, 
25,000  napkins  distributed  through  the  fountains  of  a  local  drug 
chain,  as  well  as  lining  up  six  hundred  other  stores  to  feature 
Bebe  Daniels  in  connection  with  a  popular  make  toiletry.  All 
of  these  tie-ups  aided  Landy  in  driving  home  the  premiere  to 
the  people  of  Los  Angeles  and  its  surrounding  territory. 

In  conjunction  with  this  story  we  are  showing  a  photo  of 
the  front  of  the  Orpheum  Theatre  and  we  want  to  point  out  to 
you  the  catchline  that  Landy  uses :  "Mighty  Mardi  Gras," 
which  might  be  well  for  you  to  hang  onto  and  use  in  your 
newspaper  copy  together  with  any  other  slogans  packing  a 
wallop  which  you  think  of.  The  front,  turned  out  for  the  run 
of  the  film,  was  a  classic.  It  was  arrayed  in  serpentine,  bal- 
loons and  confetti  and  with  lights  blazing  away  it  resembled  a 
typical  mardi  gras  festival.  There's  lots  of  possibilities  for 
you,  too,  to  display  originality  in  your  front  display  on  this 
picture,  particularly  since  you  have  a  Mardi  Gras  locale.  But 
the  main  point  to  this  little  story  is  the  fact  that  since  Landy 
had  the  whole  town  talking  about  his  campaign  there's  no 
reason  why  you  can't  do  it  too.  We  believe  that  if  you  give  a 
little  thought  to  the  merchandising  of  this  film  you  will  turn 
out  some  good  stuff.  There's  plenty  of  opportunity  to  interest 
the  kids  in  this  film,  too.  Then  look  at  the  possibilities  you 
have  in  a  Midnite  Preview — when  you  can  arrange  to  throw  a 
real  Mardi  Gras  party.  It  won't  cost  very  much  to  get  a  supply 
of  novelties,  such  as  paper  hats,  etc..  that  will  have  your  patrons 
talking  for  a  week,  or  possibly  two  weeks  after  the  premiere. 
You  don't  mind  horns  blowing  on  New  Year's  Eve — so  why 
not  hand  out  a  lot  of  them  and  let  them  make  what  the  colum- 
nists call  "whoopee"  for  two  hours.  Of  course,  if  you  think 
blowing  the  horns  will  interfere  with  the  showing  of  the  picture 
(since  some  wise  youths  think  it  funny  to  interrupt)  you  can 
run  a  little  announcement,  or  better  still,  make  a  personal 
announcement  before  the  start  of  the  picture  to  the  effect  that 
its  value  merits  respect,  etc.  We  could  go  on  for  a  couple  of 
hours  and  hand  you  tip  after  tip,  but  since  you  are  located 
right  on  the  field,  you  know  better  than  we  do  what  will  click 
with  your  patrons.  So,  getting  down  to  brass  tacks,  it's  up  to 
you.  Every  picture,  no  matter  what  its  value,  must  be  sold. 
And  when  it's  sold  right — records  are  usually  broken. 

We  want  to  thank  Landy  for  letting  us  see  what  he  did  on  the 
premiere  and  we  are  sure  that  the  Club  members  are  going  to 
make  use  of  many  of  his  angles  which  will  fit  their  special  case. 


Street  Parade  Was 
Aid  To  Ashton  In 
Selling  Attraction 


We  don't  know  where  H.  B. 
Ashton,  manager  of  the  Ster- 
ling Theatre  in  Greeley,  Colo., 
gets  all  the  "pull"  he  has  in 
his  town  but  it  seems  that 
every  time  he  wants  to  put  an 
added  touch  to  his  exploiting 
he  calls  in  some  local  organization  and  always  manages  to 
engineer  a  corking  campaign.  This  time  he  tied  in  a  local  boys' 
band  to  plug  "Mammy,"  by  means  of  a  street  parade. 

The  boys'  band  staged  their  parade  on  opening  day  of  pic- 
ture. Preceding  the  band  were  two  ushers  in  blackface  carry- 
ing a  large  banner  reading,  "Al  Jolson  in  MAMMY — Now 
Showing  at  Sterling."  Another  usher  in  blackface  also  acted 
as  drum  major  to  further  create  the  minstrel  effect.  In  return 
for  their  services,  the  35  members  of  the  band  were  permitted 
to  see  the  picture  at  the  conclusion  of  their  march  through  the 
principal  streets  of  the  city. 

Ashton  also  had  his  organist  play  different  numbers  contain- 
ing the  word  'Mother'  or  'Mammy'  in  the  title  of  song.  These 
selections  were  played  for  a  week  in  advance  and  those  iden- 
tifying the  correct  titles  of  the  songs  played  were  given  a  pass. 


■  ■ 


August  2,  1930 


Motion   Picture    News 


99 


MANAGER!'  ROUND  TABLE  CLUB 


AN  EXHIBITOR  IN  HOLL  YWOOD 


They  Give  'Em  Plenty 

HEARING  a  lot  about  the  great  stage  show 
they  were  giving  at  the  Warner  Holly- 
wood Theatre  we  made  it  a  point  to  look  in 
there  last  night.  Reports  were  absolutely  on 
the  level  and  what  a  show  they  handed  out ! 
A  flock  of  girls,  troupes  doing  acrobatic  work, 
others  doing  toe  work,  singing  teams,  dancing 
teams,  comedians  and  plenty  of  smart  produc- 
tion work  surrounding  the  whole  affair.  The 
finale  would  make  George  White  green  with 
envy.  But  sufficient,  at  this  time,  to  say  that 
the  cash  customers  are  getting  a  lot  for  their 
money  at  this  house  and  business,  surprisingly 
rotten    elsewhere,    is    doggoned    good. 

Had  our  dinner  at  the  Brown  Derby  again 
and  the  place  was  pretty  well  crowded  with 
lots  of  folks  from  the  studios  as  well  as  the 
usual  heavy  quota  of  sight-seeing,  curious  tour- 
ists. And  how  they  still  stare.  I  think  I've 
been  mistaken  twice  for  Rin  Tin  Tin,  so  here- 
after I'm  going  to  bark  whenever  someone 
gives  me  the  once  over.  The  crowd  must  not 
be  disappointed  by  any  means. 

And  talking  about  high-powered  ballyhoos. 
Holy-smoke,  we  passed  a  dancing  studio  near 
the  Warner  lot  and  in  each  of  the  front  dis- 
play windows  they  had  a  girl  and  boy  going 
through  their  practice  routines.  However,  no 
one  seemed  interested  enough  to  stop  and  gaze 
at  the  sight  and  all  I  could  think  of  was  that 
the  two  exhibits  looked  kind  of  hot  and  tired. 
But  it  all  comes  under  the  heading  of  art,  be- 
lieve it  or  not. 

No  matter  what  part  of  this  city  you  go  to, 
you  will  find  that  some  high-powered  press 
agents  have  been  at  work  and  you  can't  look 
in  a  drug  store  window  without  noticing  that 
the  books  most  prominently  featured  are  those 
plugging  films.  It's  the  same  way  with  every 
other  form  of  commercial  merchandising.  The 
dress  shops  feature  special  screen  celebrity 
frocks,  the  men  shops  featuring  what  the  cor- 
rectly attired  movie  hero  is  wearing,  and  so  on. 

There's  no  question  about  it.  The  showmen 
out  here  on  the  Coast  are  real  wide-awake  men. 
Another  funny  angle  that  we  noticed,  which 
we  think  might  interest  you,  is  that  a  sure-fire 
drawing  card  at  any  of  the  local  theatres  is 
the  personal  appearance  of  a  movie  star.  You 
would  think  that  when  you  can  see  so  many  on 
the  streets  that  the  natives  would  be  tired  of 
looking.  But  they're  not.  To  them  a  star  is  a 
star,  and  homage  must  be  paid. 

Silent  Stars  Clicking 

Among  other  interesting  things,  Pete  Smith 
pointed  out  that  the  biggest  bets  in  silent  pic- 
tures on  the  M-G-M  lot  are  today  the  biggest 
bets  in  talkies.  Which  disproves  the  foolish 
theory  that  the  studios  had  to  drop  their  old 
favorites  for  stage  stars  in  order  to  keep  up 
with  the  change  from  silents  to  talkies.  Many 
of  their  stars  are  even  greater  today  than  in 
the  past.  As  witness  Norma  Shearer  and  a 
host  of  others.  And  furthermore,  as  far  as 
M-G-M  is  concerned,  Stars  and  Personalities 
will  continue  to  be  a  big  factor  in  their  pro- 
duction activities  as  in  the  old  days.  Many  of 
the  studios  claim  that  it  is  best  to  "kill"  the 
so-called  star  system.  But  there  it  is  just  the 
reverse  and  I'm  for  it  a  hundred  percent. 

The  Stars  Still  Shine—! 

BACK  to  the  Brown  Derby  for  dinner  last 
night  and  at  last  I  can  lay  me  down  and  die 
in  peace.  When  I  entered  the  "beanery"  the 
usual  quota  of  head  waiters  and  bosses  were 
all  conspicuous  by  their  absence,  so,  not  being 
a  celebrity,  I  strolled  around  and  selected  my 
own  table,  sat  myself  down  and  prepared  to 
put  on  the  well-known  feed  bag.  when  my  at- 


Hollywood  Highlights 

LOOKING  over  the  projection 
booths  in  the  Wesco  "Ace" 
houses  and  then  going  backstage  to 
marvel  at  the  stage  layouts — what  a 
thrill! 

Talking  to  Frank  Whitbeck,  and 
willing  to  listen  to  him  for  hours. 

And  talk  about  ushers,  these  boys 
who  escort  you  to  your  seat  out  here 
are  certainly  trained  to  a  "t".  Real 
service  with  a  capital  S. 

The  fronts  of  some  of  these  houses 
are  certainly  eye  arresting,  and  some 
of  them  are  really  original,  especially 
those  created  bv  George  Landv  of 
R-K-O 


tendon  was  attracted  to  all  of  the  missing 
"moguls"  of  the  Brown  Derby  gathered  about 
one  of  the  booth  tables.  At  first  I  thought 
that  some  one  was  shot  (or  half  shot)  but  a 
willing  (???)  waiter  supplied  the  valuable  in- 
formation  (at  no  extra  cost)  that  the  party  in 
that  particular  booth  included  none  other  than 
the  one  and  only  (foot  on  the  brass)  Charlie 
Chaplin.  So  like  all  the  other  gazers,  I  gave 
him  the  once  over,  remarking  to  the  waiter 
that  he  looked  quite  young,  etcetra,  only  to  be 
informed,  with  much  disgust,  that  I  was  staring 
at  the  wrong  member  in  the  party. 

New  Pantages  Theatre  a  Beaut. 

AFTER  a  large  portion  of  Chaplin  and  the 
Brown  Derby,  I  strolled  into  the  new  Pan- 
tages Theatre,  but  .before  I  take  you  inside,  I 
must  let  you  in  on  the  laugh  it  handed  me  when 
I  presented  my  "special  guest  card"  given  to 
me  by  Harold  Franklin.  The  doorman  told  me 
to  take  it  to  the  cashier  and  she  told  me  to 
take  it  back  to  the  doorman.  After  two  trips 
back  and  forth,  they  called  a  meeting  of  all 
the  employees  standing  around  the  front  en- 
trance (about  six  I  should  judge)  and  went 
into  a  huddle.  While  this  was  in  progress  I 
passed  into  the  theatre  with  the  remark  to  the 
"mass  meeting"  that  I  was  only  going  to  look 
the  place  over  and  should  be  finished  by  the 
time  they  all  came  out  of  their  huddle. 

But,  what  I  wanted  to  tell  you,  was  that  this 
is  SOME  house.  I've  lamped  (if  you'll  pardon 
the  slang)  some  nifty  looking  movie  palaces, 
but  this  just  about  tops  them  all  and  that  even 
goes  for  the  Chinese,  although  that  is  built 
along  somewhat  different  lines.  But  from  the 
viewpoint  of  theatre  construction  and  beauty, 
this  w^ill  leave  you  gasping  for  breath.  If  I'm 
not  mistaken  the  last  Showman  issue  of  Mo- 
i  inx  Picture  News  carried  pictures  and  stories 
about  this  house. 

And  say.  talk  about  ushers !  They  are  girls, 
and  what  girls !  All  beauties  and  dolled  up  in 
the  cutest  (shortest)  costumes  you  can  think 
of.  It's  worth  the  price  of  admission  (to  the 
cash  customers)  to  sit  out  in  the  entrance  foyer 
and  look  'em  over.  I've  paid  money  and  seen 
much  worse  on  the  stage. 

Then,  surprising  as  it  may  sound,  I  caught 
nart  of  one  of  those  Fanchon-Marco  "Ideas." 
They  are  sure  staged  on  an  elaborate  scale 
but  it  left  me  wondering  whether  the  audiences 


do  not  tire  of  them.  I'll  probably  be  able  to 
answer  that  one  myself  after  I've  seen  a  few- 
more.  But,  the  portion  of  the  show  that  I 
caught   seemed  nice  enough  entertainment. 

It  struck  me  rather  funny  to  see  "Slim" 
Martin  (I  hope  I've  got  his  name  right)  stand- 
ing up  with  enough  motions  to  direct  a  Roxy 
Symphony  Orchestra,  and  wasting  all  that  en- 
ergy on  a  small  combination  of  not  more  than 
about  16  men.  But,  again,  the  audience  seemed 
to  take  it  as  O.  K.,  so  why  should  I  complain  ~J 
The  feature  was  a  Clara  Bow  affair  but  time 
did  not  permit  my  seeing  the  whole  show,  so 
I  satisfied  my  hunger  for  beautiful  theatre-, 
by  walking  around  this  one  for  a  while  and 
enjoyed  every  moment  I  was  in  there.  And, 
leave  it  to  Hollywood  weather  conditions,  they 
even  have  a  carpet  spread  over  the  entire  front 
under  the  marquee.  How's  that  for  an  idea? 
The  moment  you  step  on  it  you  know  that  you 
are  in  a  different  place. 

United  Artists'  Studio  Quiet 

RAX  over  to  this  studio  after  lunch  today 
and  although  they  have  a  marvelous  lay- 
out, there  was  no  activity  at  all.  Won't  be 
any  production  going  on  until  the  latter  part  of 
next  month.  Took  advantage  of  Doug  Fair- 
bank's  absence  to  stroll  through  his  private 
dressing  room  and  office.  What  a  place!  They 
tell  me  that  there  is  nothing  to  equal  it  in  this 
town,  with  the  possible  exception  of  Jack  War- 
ner's private  office  suite  on  the  Warner  lot. 
I'll  have  to  see  that  before  I'm  convinced  that 
it's  so.  Doug's  layout  consists  of  a  large,  elab- 
orate dressing  room,  a  sunken  pool,  steam 
room,  exercise  room  with  complete  parapha- 
nelia  and  what  have  you.  His  place  is  fixed  up 
in  the  modern  manner.  Furniture,  knic-knacs. 
etc.     And  it  was  a  revelation  to  look  it  over. 

This  studio  is  certainly  individual  in  many 
respects.  The  different  stars  have  their  own 
private  bungalows  for  dressing  .and  lounge 
rooms  and  each  one  is  prettier  than  the  other. 
Strolled  in  and  met  Harry  Brand,  whose  chief 
occupation,  according  to  "dope,"  is  Publicity. 
Exploitation  and  Advertising  Director  for  Joe 
Schenck.  Have  to  see  more  of  him  as  I  may 
be  able  to  get  him  to  say  something  interest- 
ing for  our  Club  pages.  He  ought  to  be  in  a 
good  position  to  do  so.  He's  had  enough  ex- 
perience and  background  in  the  business. 

Then  was  introduced  to  Hank  Arnold,  Press 
Agent  for  Sam  Goldwyn,  and  a  mighty  fine 
chap  too.  (We  put  it  that  way  because  there 
are  many  of  them  who  don't  deserve  that 
"too".)  He's  busy  doping  out  some  new  gags 
to  open  the  Cantor  picture  "Whoopie,"  and 
since  we  were  told  something  he  had  in  mind 
confidentially,  we  can't  tell  you  what  the  gag 
is,  but  if  he  puts  it  over  you  can  tell  the  cock- 
eyed world  it  WILL  be  different.  And,  of 
course,  he  did  want  us  to  meet  Sam  Goldwyn. 
but  Sam  must  have  had  a  tough  day  doing 
nothing,  for  he  was  fast  asleep  in  his  private 
office.  Wotalife,  sez  we.  Must  be  something 
to  this  Hollywood  racket  after  all  if  a  busy 
executive  can  steal  time  out  for  an  afternoon 
nap.  But  napping  after  lunch  is  bad  for  the 
health,  so  we  think  Sam  should  have  walked 
around  the  studio  a  couple  of  times.  Then  he 
would  have  been  too  tired  to  sleep. 

We'll  be  telling  you  more  about  this  town 
in  our  next  message  to  Club  headquarters,  and 
from  present  indications,  there  are  plenty  of 
things  in  the  wind,  not  forgetting  the  party- 
Hank  is  going  to  throw  out  at  the  U.A.  lot 
next  week. 

Heigh-Ho.  Oh  for  the  life  of  a  Hollywood 
correspondent. 


100 


Motion    Picture   News 


August  2,  19  3  0 


MANAGER!'  ROUND  TABLE"  CLUB 


Here's  Australia! 
Presenting  Some 
Novel  Slants  Again 


Rivaling  the  world  in  its  fast 
march  towards  showmanship 
supremacy,  Australia  again  of- 
fers us  some  examples  of  the 
work  her  showmen  turn  out. 
We  use  "some  examples"  con- 
servatively, because  we  have 
so  many  stunts  and  gags  on  hand  that  it  would  take  an  entire 
edition  to  show  them  all.  With  this  in  view,  we  have  endeav- 
ored to  present  only  the  highlights  of  their  work  that  we  be- 
lieve will  have  special  significance  to  the  international  group 
of  showmen  listed  on  the  rolls  of  the  Round  Table  Club. 

Let's  start,  first  of  all,  with  Cecil  Shannon,  manager  of  the 
Ambassadors  Theatre  in  Kerth.  When  he  played  "Flight,"  he 
arranged  to  have  a  plane,  its  undercarriage  lettered  with  the 
title,  "Flight,"  fly  about  the  various  towns  and  get  in  a  plug  for 
his  picture.  The  plane  flew  as  low  as  regulation  would  permit 
and,  fortunately,  it  happened  to  be  low  enough  to  insure  the 
title  being  discernible.  The  other  photo  that  we  are  showing 
along  with  the  airplane  stunt  is  a  special  window  display  ar- 
ranged in  one  of  the  town's  leading  stores.  Nothing  like  it  had 
ever  been  seen  before.  A  miniature  landing  field  complete  in 
every  detail.    Baby  planes,  strung  on  wires,  whizzed  about  the 


windows.  On  the  landing  field,  other  planes  taxied  about.  A 
special  background,  showing  snow-capped  peaks,  was  arranged. 
Altogether  it  was  one  whale  of  a  fine  lay-out  and  the  window 
was  crowded  from  morning  to  night  with  appreciative 
lookers-on. 

And  now  Jack  Smith  of  the  Crown  Theatre  in  Wolongong. 
He  pays  plenty  of  attention  to  his  short  subjects  and  this  is 
evidenced  by  the  cut  we  are  showing  of  the  "Mickey  Mouse" 
ballyhoo  he  turned  out  to  plug  the  showings.  A  man  dressed 
in  a  comic  cat  costume  was  hired  to  drive  a  truck  about  town. 
A  large  sign  on  back  of  the  truck  announced  the  Mickey  would 
give  away  free  sweets  on  the  next  Saturday  matinee  show  to  the 
kids  attending.  The  sweets  were  promoted  by  Smith  from  a 
local  manufacturer.  This  stunt  caused  a  great  deal  of  comment 
and  let  the  house  in  for  more  than  the  usual  amount  of  pub- 
licity and  good-will.  Another  angle  that  also  proved  of  great 
benefit  was  the  special  ballyhoo  used  on  "The  Black  Watch." 
A  couple  of  men  and  three  children  were  drafted  into  service. 


They  wore  the  costumes  of  Scotch  Highlanders  and  cruised 
about  the  town  in  a  truck  carrying  a  novel  cut-out  of  a  black- 
faced  watch.  The  man  also  played  bagpipes  and  this  served  to 
draw  more  attention  to  the  display. 

When  he  showed  "Paris,"  Ernie  Felling,  manager  of  the  Win- 
tei  Garden  Theatre  in  Brisbane  decided  to  treat  his  public  to  a 
real  live  exploitation  stunt.  To  that  end  he  erected  a  special 
sign  on  the  top  of  his  marquee.  Girls  were  placed  in  the  vari- 
ous loops  of  the  letters  and  the  living  billboard  proved  to  be 
the  subject  of  much  comment  on  the  picture,  which  ultimately 
reacted  toward  larger  box-office  receipts.  Ernie  also  had  a 
couple  of  more  stunts  to  work  on  the  film  and  they,  too,  clicked. 


Roy  Nelson  of  the  Capitol  Theatre  in  Melbourne  had  his  city 
talking  with  the  campaign  he  engineered  for  "Disraeli."  Tie- 
ups  with  schools  and  heads  of  various  civic  departments  were 
productive  of  much  business  as  well  as  good-will.    Being  one 

of  Melbourne's  most  wide- 
awake showmen,  he  was 
quick  to  capitalize  on  the 
idea  (which,  incidentally, 
can  be  taken  up  by  all  read- 
ing this  story)  and  place  a 
banner  where  a  building 
was  being  constructed.  By 
studying  the  photo  you  will 
realize  the  vast  potentiali- 
ties of  a  stunt  of  this  sort. 
Every  showman  knows  that 
it  is  human  nature  to  stop 
and  watch  some  one  tear- 
ing down  or  constructing  a 
building.  Perhaps  there's  a 
situation  like  it  where  you 
are  now.  If  so,  hop  to  it 
and  stick  up  some  form  of 
advertising.  And  if  you  can 
get  a  banner  like  Nelson's, 
so  much  the  better. 
"Gold  Diggers  of  Broadway"  must  have  meant  more  to  Bill 
Cornell,  manager  of  the  Theatre  Royal  in  Newcastle,  than  just 
another  picture.  For,  judging  by  what  these  photos  offer  in 
the  way  of  conclusive  evidence  as  to  his  work  on  the  film,  he 
must  have  done  some  tall  hustling.  On  one  of  the  billboards 
on  the  main  road  to  the  town  a  group  of  girls  pasted  up  a  24- 
sheet.  Being  unskilled  in  the  use  of  the  paste  pot  and  brush, 
it  was  only  natural  that  it  took  several  hours  for  them  to  put 
it  up,  not  accounting  for  the  clowning  they  indulged  in  while 


1    IIII 

GROWN  THEATRE.  GREYTOWN. 


doing  the  work.  A  crowd  of  persons  and  passing  autoists 
stopped  to  view  the  process  and  the  stunt  more  than  paid  for 
itself  in  publicity. 

And  now  C.  G.  Bouzard,  the  live-wire  manager  of  the  Crown 
Theatre  in  Greytown,  has  found  another  use  for  the  exchange 
heralds.    Six   different  heralds   at  a  time  are   used.    The  back 

of  them  is  imprint- 

ed  in  calendar  form 

and     the     dates     of 

the     new     openings 

are      imprinted      in 

the    space    provided 

thereon.  The  bot- 
tom   of    the    herald 

carries  midget  mats 

plugging    the    short 

subjects.   The  space 

on  top  of  the  herald 

carries  copy  read- 
ing: "Use  the  Fol- 
lowing     Space     for 

Your  Engagements." 

The  six  heralds  are 

then   attached   to   a 

card,     suitable     for 

hanging,   and  about 

calendar  size,  which 

announces  that  it  is 

given  with  the  com- 
pliments of  the  Crown  Theatre  in  Greytown  and  used  to  an 


If* 


■JH:-3LS 


August  2,  19  30 


Motion   Picture    News 


101 


MANAGE!?!'  ROUND  TABLE  CLLC 


nounce  the  Super  Six  attractions  for  the  coming  month.  The 
stunt  clicked  very  well  and  the  vast  amount  of  calendars  dis- 
tributed showed  that  it  was  going  to  be  productive  of  bigger 
box-office.  In  order  that  you  may  see  for  yourself  what  the 
finished  product  looks  like,  we  are  reproducing  it  here. 

Take  it  from  Jimmie  Punch,  manager  of  the  Princess  Thea- 
tre in  Fremantle",  there's  nothing  like  a  good  old  laugh  ballyhoo 
once  in  a  while.  And  Jimmie  knows  what  he's  talking  about, 
particularly  because  he  used  one  to  plug  "Smiling  Irish  Eyes." 
In  the  pho'tos  we  are  showing  you  can  get  an  idea  or  two  on  the 
success   of  the   stunt,  as  the   left   photo   (though   a  bit  small) 


shows  the  finish  of  the  gag.  He  dressed  up  a  number  of  men 
in  outlandish  costumes  and  dispatched  them  about  the  town  and 
the  surrounding  territory  in  a  motor  bus  trolley.  Wherever 
the  car  stopped  it  was  the  signal  for  much  hilarity  and  when 
it  reached  its  destination  in  front  of  a  large  hotel  a  big  crowd 
was  waiting  for  it. 

Of  course,  this  story  would  not  be  complete  unless  we  showed 
some  of  Mel  Lawton's  advertising  skill  and  we  are  presenting 

here  a  few  samples  of  the 
ads  he  turned  out  in  his 
campaign  on  "The  Vaga- 
bond King."  Since  his  work 
covered  so  many  varied  de- 
tails we  are  unable  to  pre- 
sent it  with  this  story,  but 
you  can  bank  on  it  that  all 
of  his  ads  were  the  sort 
that  would  sell  a  show  any 
time.  Wt  want  especially 
to  call  your  attention  to  the 
special  ad  he  ran  in  which 
he  had  the  title  standing 
out  like  a  beacon  light.  This 
ad  created  a  great  deal  of 
comment  when  it  appeared 
in  the  local  papers.  An- 
other one  that  helped  sell 
the  picture  was  a  personal 
endorsement  written  by  the 
managing  directors  of  the 
theatre. 

And  now,  last  but  by  no 
means  least,  we  present  this 
picture  of  the  novel  street  ballyhoo,  constructed  by  Ted  Lane, 
manager  of  the  Tivoli  Theatre  in  Brisbane  for  his  showing  of 
"The  Locked  Door."  The  truck  was  driven  about  the  main 
streets  of  the  city  and  whenever  it  stopped  at  a  crowded  section 
the  man  listening  at  the 
door  would  sit  down  and 
talk  through  the  dummy 
phone.  His  chatter  con- 
cerned the  picture  and  he 
told  about  the  plot  and  an- 
nounced playdates.  As  the 
truck  would  cruise  about 
the  suburbs  the  driver 
would  sound  his  horn  in  the 
more  thickly  populated  sec- 
tions. By  the  time  it  had 
finished  its  trip  almost  ev- 
ery one  in  Brisbane  knew 
that  the  Tivoli  was  featuring  a  special  picture  as  its  next  at- 
traction. 

Well,  we've  lots  more  news  of  Australia,  but  as  we  seem  al- 
ways to  be  cramped  for  space  we  will  have  to  hold  it  over  until 
our  next  edition  of  "Australian  Activities,"  where  you  can  be 
sure  to  pick  up  a  new  angle  or  two  on  merchandising  as  it  is 
done  on  the  other  side  of  the  world.    We  want  to  thank  Mell 


«.•  LOCKS  fc.»0° 


C  ,n  Von  Solve  The  Master,  f   '    H^  "  ^(  * 

•^MKKEV  HUSH 


Ben  Sperber  Wowed 
Them  With  Latest 
Showmanlike  Work 


Lawton  and  the  many  showmen,  whose  contributions  have 
kept  us  informed  as  to  what  is  being  done  in  their  part  of  the 
country  and  we  are  sure  that  the  future  holds  a  lot  more  show- 
manlike surprises. 

The  original  idea  man,  Ben 
Sperber,  had  another.  It  seems 
that  no  matter  where  Ben 
goes  he  can  find  a  spot  to  ad- 
vertise theatre  attractions.  Just 
a  little  while  ago  we  showed 
= — =^==^^==-  you  how  he  tied  up  the  Brook- 
lyn Dodgers  for  some  free  publicity  and  then  we  gave  you  an 
example  of  what  he  did  with  an  ice  cake  to  plug  a  cooling 
plant.    His  latest  is  herewith  presented. 

As  you  will  note  from  the  photo,  his  eagle  eye  espied  a  sign 
board,  right  in  the  heart  of  the  shopping  center  of  Brooklyn. 
N.  Y.,  that,  judging  from  its  battered  and  rusty  appearance, 
wasn't  doing  anybody  much  good.  So  it  was  up  to  Ben  to 
make  a  paying  proposition  out  of  that  sign.  And  how  he  did  it ! 
He  persuaded  the  dealer  to  take  down  the  old  one  and  let  him 
hang  a  picture  of  Will  Osborn  that  plugged  the  show  at  a  local 
theatre.  The  dealer  readily  consented  and  the  picture  went  up. 
Right  across  the  street  from  competition,  and  directly  in  front 
of  a  subway  entrance  where  thousands  of  persons  pass  by  daily. 
A  million  dollars  worth  of  publicity  for  almost  nothing. 


Meeting  with  success  with  this  venture,  Ben  next  set  out  to 
cover  the  rest  of  the  shopping  section  and  by  the  time  he  had 
finished  every  available  piece  of  signboard  was  plugging  the 
theatre.  This  stunt  ought  to  be  a  natural  for  you,  too.  You 
can  scout  around  your  town  and  see  whether  there  are  any  old 
signs  that  look  as  though  they  are  passe.  Put  some  new  life 
in  them  with  your  showmanship.  If  the  dealer  wants  a  credit 
line  in  your  copy  so  that  it  will  be  of  mutual  advantage  give 
it  to  him.  At  any  rate,  here's  an  idea  that  is  certainly  worth 
something  and  if  you'll  follow  it  up  we  are  sure  that  it  will 
more  than  pay  for  itself  in  box  office  revenue. 

All  of  Mobile  was  laughing 
at  the  gag  that  Eddie  Reid 
manager  of  the  Crown  Thea- 
tre in  the  Alabama  city  intro- 
duced them  to  when  he  hand- 
ed out  gag  cards  on  "A  New 
=^^==^=  Parking  Law"  in  order  to 
plug  his  current  feature,  "The  Night  Parade." 

The  card  rectangular  in  shape,  devoted  one  third  of  it- 
space  to  "New  Parking  Law."  The  remainder  of  the  space  was 
devoted  to,  "Section  618,  Article  22 — Made  necessary  by  the 
sudden  change  in  weather.  On  Friday  and  Saturday,  May  16th 
and  17th,  young  ladies,  men  and  all  classes  should  change  their 
parking  places  from  street  corners,  country  roads,  parlor  chairs, 
etc.,  to  the  cool  Crown  Theatre  to  see  and  hear  the  million  volt, 
all-talking  thriller,  with  Ann  Pennington  and  Dorothv  Gulliver, 
THE    XIGHT   PARADE." 

The  cards  were  given  an  effective  distribution — mainly  in 
parked  cars  and  especially  to  people  owning  or  driving  cars,  and 
the  stunt  created  an  unusual  amount  of  interest. 


Ed.  Reid  Introduced 
New  Parking  Law 
As    Picture    Plug 


102 


Motion    Picture    New  s 


August  2,  19  3  0 


MANAGED'  ROUND  TABLE  CLUCK 


Waugh  Made  Good 
Use  Of  New  Austin 
To  Sell    Bow   Film 


Whenever  anything  new 
makes  its  appearance  on  the 
market  there  is  sure  to  be  a 
showman  somewhere  who  will 
cash  in  on  it.  As  an  example, 
we  can  take  the  new  Ford 
^===^^=^==^  when  it  first  came  out.  Show- 
men capitalized  on  it  from  the  moment  it  made  its  appearance. 
There  are  many  more  stunts  of  like  nature  that  they  have  cashed 
in  on,  too.  The  Cord  car  is  another  instance.  So  it  was  only 
natural  when  the  new  auto  called  the  "American  Austin"  was 
put  on  the  market,  that  the  showmen  who  were  within  reach- 
ing distance  of  a  dealer,  would  realize  the  vast  potentialities  of 
a  car  so  small  and  unique  and  use  it  to  put  their  shows  across. 
Howard  Waugh,  manager  of  the  Palace  Theatre  in  Meridan, 
Conn.,  had  read  about  the  new  car.  When  he  heard  that  the 
local  dealer  was  featuring  one,  he  decided  that  it  was  high  time 
the  public  knew  more  about  his  house,  as  well  as  new  cars. 
His  first  move  was  to  proposition  the  dealer  and  promote  one 
of  the  cars.  He  then  tied  up  with  the  Lifesavers  Corp.  and 
secured  thousands  of  samples,  which  he  placed  in  large  sized 
pay  envelopes  and  used  them  to  plug  "True  to  the  Navy." 
One  of  his  ushers  was  pressed  into  service,  as  the  photo  shows, 
dressed  in  nautical  costume  and  sent  around  to  the  main  streets, 
the  highways  and  by-ways  of  Meridan.  Copy  on  the  car  read, 
"Your  Life-saver  is  the  Austin  Car,"  and  also  carried  playdates 
and  pictures. 


This  being  the  first  time  the  natives  had  been  introduced  to 
the  latest  novelty  car,  they  paid  plenty  of  attention  to  it  and  in 
this  manner,  Howard  was  enabled  to  sell  the  picture  without 
difficulty.  Oh  yes!  he  did  have  a  little  trouble— it  seems  that 
during  the  days  he  had  the  midget  car,  a  place  had  to  be  found 
to  park.  Accordingly  it  was  planted  on  Howard's  desk  and, 
quite  unwittingly,  he  took  it  home  for  an  ash  tray.  Of  course, 
he  found  out  his  mistake  later  and  returned  the  car  to  the 
dealer  who  asked  him  for  another  good  method  to  exploit  the 
automobile.  Howard  thought  a  moment  and  then  replied  "Get 
another  one  and  send  the  pair  of  them  to  Primo  Camera  for 
roller  skates." 

But  all  kidding  aside,  lie  really  deserves  a  lot  of  credit  for 
grabbing  on  to  this  angle  as  soon  as  he  did  and  there  is  no  ques- 
tion but  that  it  helped  business  considerably  at  the  Palace. 
But  then,  building  business  is  a  habit   with    Howard — right! 

We'll  tell  the  world  that  that 
fellow  Bill  Levey,  manager  of 
the  Beacon  Theatre  in  Port 
Washington,  Long  Island,  N. 
Y.,  isn't  letting  any  opportun- 
ities slip  to  get  in  a  plug  for 
his  house.  No  matter  what  he 
is  doing  he's  never  too  busy  to  cram  in  one  more  touch. 

Having  the  wholeheatred  co-operation  of  his  local  news- 
papers. Bill  was  enabled  to  establish  a  precedent  recently  by 
landing  a  serialization  of  "Lummox,"  one  of  his  coming  at- 
tractions,  in  the  columns  of  the  staid  Port  Washington  News. 
This  was  the  first  time  that  the  sheet  had  ever  permitted  its 
pages  to  be  used  for  plugging  a  theatre,  in  this  manner.  And 
Bill's  "pull"  i-   -ecu  in  the   front  page  box  he  was  given   which 


Levey  Landed  Story 
On  Front  Page  Of 
Local  Newspaper 


called  attention  to  the  story  and  at  the  same  time  told  that  the 
film  was  coming  to  the  local  playhouse.  Front  page  advertising 
at  no  cost. 

When  a  showman  can  get  breaks  of  the  sort  that  Bill  is 
landing  out  in  Port  Washington,  it  must  certainly  feel  great 
to  count  the  patrons  as  they  walk  up  to  the  box-office  and  slap 
down  the  required  shekels.  Incidentally,  we'd  like  to  tell  you 
about  another  clever  angle  that  he  is  using  to  plug  his  current 
shows.  He  secured  a  bunch  of  gilded  frames,  placed  inserts  in 
them  and  planted  them  in  the  windows  of  the  leading  stores 
in  town,  crashing  Schumaker's  one  of  the  biggest  stores,  visit- 
ed by  nearly  everyone  in  the  town,  with  a  special  insert.  From 
what  we  can  see  this  has  helped  business. 


Lewis  Cashed  In 
At  Box-Office  With 
Special  Turtle  Gag 


When  he  played  "Mamba" 
at  the  Old  Mill  Theatre  in 
Dallas,  Texas,  William  W. 
Lewis  decided  to  make  use  of 
the  old  turtle  gag  originated 
by  Jack  Fuld  a  while  back. 
^^^^^^===^=^^  He  certainly  picked  a  corker 
to  get  interest  with  and  here's  how  he  did  it. 

The  lobby  stunt  consisted  of  five  small  turtles  in  a  tank,  each 
turtle  with  a  letter  on  his  back — using  the  letters  in  the  title 
of  picture.  A  sign  on  the  display  explained  that  a  free  ticket 
would  be  given  to  anyone  who  discovered  all  five  turtles  in  a 
row  spelling  out  MAMBA — and  who  called  the  attention  of 
one  of  the  house  staff  to  this.  Needless  to  say,  no  one  found 
the  turtles  in  the  'correct'  position  and  consequently  no  tickets 
were  given  out.  However,  the  stunt  attracted  lots  of  attention 
and  proved  an  excellent  medium  in  advertising  the  picture. 

And  there's  no  question  as  to  what  the  residents  of  the  town 
thought  of  the  stunt  either.  In  fact,  Lewis  observed  a  number 
of  them  standing  around  the  display  for  almost  an  hour  at  a 
time  and  once  in  a  while  he  would  catch  some  wily  youngster 
giving  the  turtles  a  sly  dig  with  his  shoe  to  put  them  into  posi- 
tion. Let's  have  some  more  of  your  work  Bill,  because  we  are 
sure  that  your  fellow  managers  on  the  circuit  as  well  as  the 
Club  members  would  like  to  be  kept  posted  on  your  merchan- 
dising. 

Another  Canadian  showman, 
in  the  person  of  Duncan 
Campbell,  manager  of  the 
Capitol  Theatre  in  Wallace- 
burg,  Ont.,  jumps  on  the  band 
wagon  and  joins  the  fast- 
growing  rolls  of  the  Man- 
agers' Round  Table  Club,  and  we're  glad  to  welcome  him. 

Mr.  Campbell,  as  you  might  perhaps  note  from  his  photo,  is 
one  of  the  youngest  showmen  in  his  district :  but  that  doesn't 
mean  a  thing  when  it  comes  time  for  him  to  sell  his  shows. 
He  tells  us  that  he  gets  a  great  deal  of  help  out  of  the  Club 
pages  (and  who  doesn't?)  and  promises  to  be  a  very  active 
contributor.  Just  to  show  us  that  he 
means  what  he  says  he  tells  us  about  a 
little  stunt  he  engineered  recently  that 
brought  a  few  more  dollars  into  the 
box-office. 

A  local  druggist  was  featuring  a  spe- 
cial brand  of  perfume  and  Campbell  de 
cided  that  a  tie-up  would  be  of  mutual 
benefit.  Accordingly  he  put  his  proposi- 
tion before  the  druggist  and  the  local 
dealer  agreed  to  spray  the  theatre  on 
one  of  the  evening  shows  with  his  spe- 
cial perfume.  In  addition  to  this,  he  also 
agreed  to  present  every  lady  who  at- 
tended the  show,  with  a  free  sample.  The  stunt  was  advertised 
in  the  newspapers  as  "Sample  Night."  It  went  over  with  a 
bang  and  both  merchandisers  received  plenty  of  publicity  as 
well  as  good-will.  To  say  nothing  of  the  additional  business. 
We  want  to  extend  a  cordial  welcome  to  this  showman  and 
we  feel  that  if  he  continues  the  activity  lie  is  displaying  he 
will  more  than  be  represented  among  t lie  leaders  of  our  Can- 
adian membership,  (live  our  regards  to  Jack  Allan,  Duncan, 
and  remember  to  keep  us  posted  on  your  future  work. 


Duncan  Campbell 
Of  Wallaceburg 
Ontario  Joins  Club 


A  u  gust  2,  19  3  0 


Motion    Picture    News 


103 


MANAGE nr  KOIJND  TABLE  CLUB 


Ed.  Landsborough 
Engineered  Great 
Opening  Campaign 


The  opening  of  the  new 
Capitol  Theatre  in  Gait,  Onta- 
rio, Canada,  meant  that  Ed 
Landsborough,  the  manager, 
would  have  to  step  out  and 
secure  a  lot  of  additional  pub- 
m^^^^^^  licity  for  his  house,  especially 
since  he  had  been  chosen  to  run  it,  in  view  of  the  fine  record 
he  made  for  himself  at  the  old  Regent  Theatre. 

Five  hundred  tack  cards  carrying  the  opening  announcement 
were  placed  about  the  most  advantageous  sections  of  the  city, 
and  throughout  the  rural  districts.  At  the  main  intersection  of 
the  city  a  thirty-foot  banner  was  strung 
across  the  streets.  The  banner  carried 
the  opening  announcement  and  also 
plugged  the  "Capitol  Entertainment."  A 
12-foot  balloon,  painted  in  silver  and 
blue,  was  floated  from  the  top  of  the 
theatre  with  a  line  play  of  two  hundred 
feet.  The  sides  of  the  balloon  were 
painted  with  announcements  regarding 
the  opening.  The  display  caused  a  great 
deal  of  comment  as  it  could  be  seen  for 
miles  around,  and  as  this  was  the  first 
time  it  had  been  used,  interest  in  it  was 
doubled,  and  in  the  10  days  that  it  was 
floated  a  great  deal  of  talk  resulted. 

Another  angle  that  meant  plenty  of  publicity  for  the  house 
may  be  seen  in  the  photo  we  are  showing  of  the  enlarged  tele- 
gram that  was  sent  to  the  Mayor  of  the  city.  The  telegram 
was  mounted  on  beaverboard  and  carried  about  town  by  four 
Western  Union  messen- 
gers. The  Mayor  may  be 
seen  standing  alongside, 
holding  the  original  tele- 
gram in  his  hand.  This  pic- 
ture hit  the  front  page  of 
the  local  newspapers,  giv- 
ing Landsborough  a  bit 
more  publicity. 

In  order  that  he  do  the 
job  up  proper  he  felt  that  a 
special  newspaper  would  be 
necessary,  and  to  this  end 
he  promoted  a  16-page  sec- 
tion in  the  Evening  Reporter.  So  that  you  may  see  how  well 
he  did  his  work,  we  are  reproducing  a  couple  of  pages  of  the 
section,  which  contained  stories,  ads,  and  special  pictures. 
Nearly  every  dealer  in  the  town  was  represented  and  they  all 
expressed  their  appreciation  toward  Famous  Players  for  build- 
ing the  new  house.  The  section  also  carried  stories  on  the 
various  men  who  participated  in  making  the  theatre  the  amuse- 
ment palace  it  looked  to  be. 


WELCOME 

To    Tf»  Neu- 

Capitol  Theatre 

FAMOUS    PLAYERS    CANADIAN 

CORPORATION 

DEDICATES 


Ik  6alt  Wtatini  fttpwUrr^-- 


GRAND  OPENING 
MONDAY,  JUNE  16  '& 

at  a  30  e  m  r "" 

mSmSSBKM  IS 


Still  another  angle  that  Landsborough  covered  was  the  mail- 
ing of  a  monthly  Amusement  Guide  which  carried  the  programs 
of  the  theatre  for  the  coming  month.  This  was  sent  to  thou- 
sands of  people  in  and  out  of  the  city.  It  was  made  up  in  the 
form  of  an  attractively  colored  card,  with  a  space  left  on  the 
top  for  hanging. 


ROAD  STANDS! 

A  suggestion  recently  advanced  by  a  Club  mem- 
ber is  that  of  tying  in  with  the  various  road  stands 
which  dot  the  highways  all  over  the  country  at 
this  time  of  the  year. 

Here's  an  opportunity  for  wide-awake  showmen 
to  cash  in  on  a  medium  that  can  be  of  great  help, 
just  by  donating  a  bunch  of  paper  bags,  imprinted 
with  the  week's  program  and  any  especial  institu- 
tional plug. 

Of  course  you  know  your  own  town  and  you  can 
tell  whether  the  stunt  would  mean  anything  to 
you.  The  paper  bags  and  the  printing  are  small 
expenditures  if  you  happen  to  be  located  anywhere 
near  a  popular  lake  or  mountain  resort.  It  is 
a  known  fact  that  many  people,  visiting  for  the 
summer  would  drop  into  the  local  theatre  in  the 
evenings  if  they  knew  the  attraction  at  the  theatre. 
At  any  rate  we  are  passing  along  the  suggestion 
because  we  feel  that  it  has  merit  and  doubly  so 
since  the  Club  member  who  so  thoughtfully  passed 
it  on  to  his  fellow  showman  has  used  it  for  the 
first  time  this  year  and  declares  that  it  is  clicking 
well  for  him. 


With  practically  every  angle  taken  care  of  by  Landsborough, 
it  is  small  wonder  that  the  opening  night  found  crowds  storm- 
ing the  doors,  and  during  the  rest  of  the  week  capacity  houses 
were  the  order  of  the  day  and  night.  Well,  Ed,  now  that  you 
have  more  of  an  opportunity  than  ever  before  to  display  show- 
manship it  seems  to  us  that  you  should  be  very  active.  So  we 
look  forward  to  hearing  from  you  again  in  the  very  near  future 
and  we  hope  that  it  will  be  soon. 


Sumpter  Found  An 
Autographed  Ball 
Boosted   Interest 


Want  to  pep  up  the  kids' 
interest  in  your  Saturday  mat- 
inee shows?  Get  yourself  a 
baseball  autographed  by  Babe 
Ruth  or  some  other  well 
known  ball  player.  George 
Sumpter,  manager  of  the  St. 
George  Theatre  in  Framingham,  Mass.,  tried  this  angle  and 
it  went  over  great  for  him.  He  secured  a  baseball  autographed 
by  none  other  than  the  famous  "Babe." 

The  ball  was  placed  on  display  in  the  window  of  the  local 
sporting  goods  store  for  one  week  in  advance.  A  collection  of 
drawings  of  past  and  present  baseball  players  was  secured  and 
placed  in  the  window  with  the  ball  in  the  center  and  a  sign 
stating  that  the  ball  would  be  given  to  the  lucky  boy  at  the 
theatre  on  Saturday.  The  stubs  were  collected  at  the  kids' 
matinee  and  then  drawn  from  a  basket  on  the  stage.  The  stunt 
was  found  in  the  columns  of  the  newspaper  before  and  another 
story  appearing  afterwards  naming  the  prize  winner,  etc. 

In  addition  to  securing  the  ball  and  the  drawings,  the  sport- 
ing goods  merchant  was  also  induced  to  give  away  a  Dazzy 
Vance  glove  in  return  for  the  advertising  value  of  the  ball  in 
his  window.  The  glove  went  to  the  boy  whose  'stub'  was  drawn 
second — out  of  the  box. 

From  the  time  the  baseball  first  went  on  display  until  it  was 
given  away,  every  kid  in  the  town  was  talking  about  it.  No 
matter  where  you  went  you  could  hear  them  say,  wistfully 
"Hope  I  get  that  base-ball."  And  with  so  much  comment  rife 
it  was  only  natural  that  the  parents'  attention  would  be  drawn 
to  j:he  stunt  and  in  this  manner  the  house  secured  some  addi- 
tional publicity.  Judging  from  this  one  stunt,  we  feel  that 
Sumpter  must  be  displaying  some  corking  merchandising  up 
there  in  his  neighborhood.    Right,   George? 


"All  For  One  And  One  For  All" 


104 


Motion    Picture    News 


August  2,  19  3  0 


MANAGE!?*'  KCUND  TABLE  CLUB 


CIVIC    CONTACTS 

(From  Fox  West  Coast  "Now") 

By  A.  C.  RALEIGH 

Manager  Olympia  (Wash.)  Theatres 

Perhaps  the  first  requisite  of  a  theatre  manager  in 
attaining  a  place  in  the  public  life  of  his  city  is  cleanli- 
ness. By  this  I  mean  he  must  first  of  all  have  his  the- 
atre and  its  employees  morally  clean  and  free  from 
gossip.  This  same  rule  applies  in  greater  proportion  to 
the  manager  himself.  Then,  in  his  city  he  must  take 
care  of  his  outside  billing  and  see  that  dead  and  sniped 
paper  is  removed  or  blanked  out.  If  he  uses  tack  cards 
these  should  be  removed  or  replaced  and  all  old  torn 
cards  or  paper  picked  up.  In  case  he  is  pasting  any  of 
his  own  boards,  such  as  one  or  three  sheets,  he  should 
keep  these  boards  nicely  painted  and  all  rubbish  cleaned 
up  around  them.  In  short,  the  manager  should  be  a 
clean   and  respectable  citizen   of   his  community. 

In  Olympia  the  Chamber  of  Commerce  has  one  active 
unit  which  is  called  the  Retail  Board.  This  Board,  com- 
posed of  twelve  members,  meets  weekly  and  handles  all 
civic  events.  I  was  elected  a  member  of  this  Board 
shortly  after  my  arrival  in  Olympia  and  recently  was 
re-elected  a  member  of  this  Board  for  a  two-year  period. 
I  worked  consistently  with  the  Board,  giving  time  and 
effort  to  their  stunts  and  in  turn  have  invariably  had 
their  help  upon  call.  The  main  benefit,  outside  of  good- 
will for  the  theatres  that  I  have  derived,  is  that  there 
has  not  been  a  single  carnival  here  in  Olympia  since  I 
became  a  member  of  the  Board. 

With  school  tie-ups  I  do  not  go  to  the  principals  and 
teachers  unless  I  know  that  I  have  something  that  is 
absolutely  all  right. 

In  a  city  of  this  size,  Women's  Clubs  are  not  indi- 
vidually large  organizations  but  they  invariably  re- 
spond and  we  always  have  their  goodwill.  In  summing 
up:  Play  square  with  your  school,  clubs,  etc.,  and  do 
not  over-exploit  them  but  always  make  them  feel  that 
they  are  getting  ample  returns  for  their  efforts. 

Another  showman  who  is 
an  ace  when  it  comes  to  lay- 
ing out  newspaper  ads  is 
Frank  B.  Hill  of  the  Liberty 
Theatre  in  Walla  Walla, 
Washington.  He  has  been 
represented  on  our  pages 
many  times  and  we  know  that  his  layouts  have  always  been 
sources  of  interest  to  the  Club  members. 

This  latest  batch  that  we  have  received  will  give  you  some 
idea  of  what  Frank  is  doing  to  sell  them  via  the  newspapers 
and  if  you'll  study  the  ads  perhaps  you  can  find  one  or  two 
angles  that  you  might  want  to  use  in  your  own  layouts.  He 
put  plenty  of  pep  in  his  ad  for  "The  Big  House'/  by  running 

personal  endorsements  from  the 
Chief  of  Police,  the  City  Commis- 
sioner and  the  Warden  of  the  State 
Penitentiary.  In  the  ad  in  the  next 
column  you  can  see  what  he  did  to 
get  them  looking  at  "The  Isle  of  Lost 
Ships."  The  ad  mat  was  inserted  up- 
side down  and  this  caused  the  readers 
to  turn  the  paper  around  and  look  the 
ad  over. 

Now  we  come  to  the  big  one.  The 
full  page  ad  that  he  inserted  to  plug 
"The  Girl  Said  No."  Many  times  we 
have  commented  upon  Frank's  use  of  copy  and  the  lot  of  white 
space  in  which  he  sets  it  off,  and  we  feel  that  you  will  agree 
with  us  that  he  has  again  turned  out  a  simple  but  powerfully 
effective  ad,  one  which  no  movie  going  patron  could  resist  read- 
ing.   And  others,  too,  for  that  matter.    In  all  his  work  Frank 


Here's  A  Few  Of 
Frank  Hill's  Ads; 
Look    Them    Over 


tries  to  inject  novelty,  and  in  another  ad  he  ran  a  special  dox 
under  a  heading:  "Forward  With  Walla  Walla,"  in  which  he 
stressed  the  point  that  there  needn't  be  any  business  depression 
in  his  city  if  the  patrons  of  the  various  businesses  were  treated 
right.  The  Rotary  Club  thought  so  much  of  his  slant  that  they 
called  a  pep  meeting  and  the  result  of  it  was  a  special  aditorial 
in  the  paper  the  next  day. 


in?  jffn».j  Mii.'i'ww.i    ■    ■ 
<mii«  m  \  iitm  in  1 


taO>f 

1 

-s- 

15j| 

CLyg 

We  are  also  in  receipt  of  one  of  Frank's  novelty  herald.  Due 
to  its  unusual  make-up  it  created  a  lot  of  talk.  It  was  used  to 
plug  "Show  Girl  In  Hollywood"  and  was  printed  in  blue  and 
red  on  white  paper  measuring  10^2  by  11  in.  One  side  only 
was  used.  A  mat  figure  of  the  star  was  placed  on  each  side  of 
the  boxed  in  layout,  with  the  copy  being  used  the  same  way. 
We  are  showing  this  herald  in  the  event  that  you  might 
want  to  use  it  for  some  future  attractions  if  you  want  to  put  a 
little  novelty  to  it.  The  copy  in  the  center  of  the  page  read, 
"Look  Any  Way  You  Please — Still,  You  Will  See  Alice  White, 
The  Girl  With  The  Hot  Stare  and  Cold  Shoulder  in  'Show 
Girl  In  Hollywood'." 

We  are  glad  to  note  that  Frank  is  keeping  up  his  live-wire 
work  and  we  hope  to  pass  along  some  more  of  his  corking  lay- 
outs and  merchandising  in  the  near  future.  Give  our  regards  to 
the  boys  in  your  district  Frank,  and  tell  them  we  hope  to  meet 
them  all  personally  in  a  little  while. 

That  there's  more  than  one 
way  of  securing  institutional 
plugs  for  his  corporation  has 
been  proven  many  times  by 
Wally  Allen,  publicity  chief 
for  Publix,  down  around  Jack- 
sonville, Tampa  and  the  other 
nearby  Florida  cities.     So  read  what  he  did  this  time. 

When  he  stopped  in  at  O.  G.  Finley's  house,  the  Franklin 
Theatre  in  Tampa,  Finley  advanced  an  idea  to  put  across  a 
special  week  to  plug  his  theatre.  His  cashier,  Stella  Lopez, 
was  celebrating  her  tenth  year  on  the  job  and  Finley  decided 
that  it  would  be  a  good  break  to  the  theatre  if  he  used  the 
gag  as  an  instrument  for  securing  publicity.  Accordingly,  a 
Stella  Lopez  week  was  inaugurated.  A  special  trailer,  with  the 
cashier's  picture  on  it  and  filled  with  compliments  was  used. 
The  daily  newspaper  ran  a  big  story  on  the  event  and  the 
Spanish  paper  came  through  with  a  front  page  picture. 

Plenty  of  good-will  was  created  by  this  stunt  and  business 
for  the  week  was  boosted  up  due  to  the  fact  that  the  live-wire 
showmen  told  the  public  that,  in  honor  of  Miss  Lopez,  special 
shows  had  been  booked  at  the  Franklin  Theatre. 

We  want  to  thank  Wally  for  passing  this  along  to  us  and 
we  hope  that  Finley  and  himself  will  keep  us  posted  on  their 
next  stunts. 


Allen  And  Finley 
Received  Publicity 
On    Special    Week 


August  2,  19  3  0 


M  o  t  i  o  n    P  i  c  t  it  r  c    X  ew  s 


L05 


MANAGE!?!'  KOUND  TADLE  CLUB 


MacLevey  Is  Still 
Keeping  Patrons 
Interested  In  Shows 


Four  airplane  pictures  book- 
ed in,  one  each  week  for  a 
month,  was  the  one  thing 
Monty  MacLevey,  former 
manager  of  the  Lefferts, 
needed  to  promote  an  "Avia- 

tion    Month."     When    he    got 

the  pictures  he  set  to  work  to  sell  them  in  his  well  known  show- 
manlike style  and  he  certainly  received  plenty  of  results  for 
his  labors. 

Through  a  tie-up  with  three  of  the  leading  toy  stores  in  his 
neighborhood  he  arranged  to  run  a  Model  Plane  Show.  The 
show  was  sponsored  by  the  toy  dealers  and  the  Curtiss-Wright 
Flying  Service.  The  sponsors  paid  for  thousands  of  heralds 
containing  entry  coupons  which  were  distributed  about  the 
neighborhood.  They  also  paid  for  the  cups  which  were  award- 
ed the  builders  of  the  best  planes. 

In  the  photos  we  are  reproducing  you  can  note  the  many 
planes  that  were  entered.  Nearly  every  kid  in  the  neighbor- 
hood was  represented  and  the  word-of-mouth  publicity  that 
they  created  boosted  interest  considerably.  The  show  ran  for 
a  period  of  a  month,  starting  when  the  first  air  picture  was 
shown  and  finishing  with  the  last  one.  A  number  of  store 
windows  were  used  for  displays  of  the  planes  and  plugs  on  the 
picture. 

In  order  to  know  how  Monty  keeps  interest  in  his  coming 
attractions  pepped  up,  it  is  only  necessary  to  look  at  the  cork- 
ing lobby  flash  he  made  up  for  "The  Sky  Hawk."  He  took  one 
of  the  stock  twenty-four  sheets  on  the  film  and  cut  the  crowd 
scenes  out.  This  was  placed  in  front  of  the  rest  of  the  23  which 
was  used  as  a  background.  A  zeppelin,  bought  at  a  toy  shop, 
was  placed  above  the  crowd  and  in  front  of  the  sheet.  In 
order  to  give  the  display  more  of  a  wallop,  a  coat  of  shellac 
was  added  to  the  24  sheet  and  this  brought  out  a  gloss  that 
took  the  colors  from  red  and  blue  spots  in  great  shape.  The 
strength  of  the  display  was  proven  in  the  many  persons  who 
crowded  around  it  all  the  time  it  was  there. 

Here's  one  that  you,  too,  can  use  any  time  you  want  to, 


n 

Wk  1 

lorid^  -  ~***^fcy*-\  —  mSBi^H 

''.■& 

A 

^Z^ttn^o*  y* 

fJB 

providing,  of  course,  you  have  a  spot  in  your  lobby  or  foyer, 
and  though  Monty  found  it  necessary  to  shell  out  a  few  shekels 
to  procure  the  zep  that's  only  a  rare  exception  (especially  when 
it's  Monty).  There's  a  number  of  good  angles  that  you  should 
be  able  to  work  in  connection  with  a  stunt  of  this  sort  and  we 
feel  that  if  you  take  a  look  about  the  house,  you'll  find  a  lot 
of  spots  there  in  which  this  gag  would  fit  pretty.  At  any  rate, 
there's  the  suggestion  and  if  you  can  use  it,  take  it  with  Monty's 
compliments.    Oke? 


David  M.  Brotman 
Started  A  Kid  Club 
To  Sell  New  Serial 


Though  David  M.  Brotman, 
managing  director  of  the 
Avaloe  Theatre  in  Chicago, 
Illinois,  does  not  expect  to  be 
in  show  business  much  longer, 
due  to  his  entering  the  medical 
profession,  as  announced  a 
while  ago  in  the  "Chicago  Film  Row"  page  of  MOTION  PIC- 
TURE NEWS,  he  is  certainly  making  good  use  of  his  time  now 
and  turning  out  some  mighty  fine  ideas  to  put  his  kiddie 
business  across. 

As  a  plug  for  his  new  serial,  "The  Jade  Box,"  he  made  up  a 
number  of  special  cards,  two  by  three  inches,  and  passed  them 
out  as  heralds.  Each  card  carried  a  letter  and  the  entire  set 
spelled  out  "The  Jade  Box."  Children  were  supposed  to  com- 
plete the  set  and  present  them  at  the  box  office,  in  return  for 
which  they  were  entitled  to  free  admission  to  the  theatre  it 
witness  the  first  chapter  of  the  serial. 


SUGGESTIONS  WANTED  !  !  ! 

Fred  B.  Pickrel,  manager  of  the  Bogan  theatres 
in  Ponca  City,  Okla.,  offers  advice  and  asks  sug- 
gestions in  regards  to  the  troublesome  and  expen- 
sive vandalism  practised  by  some  of  the  rougher 
element  in  theatres. 

They  suffered  down  his  way  from  a  regular  epi- 
demic of  such  vandalism  in  the  form  of  slashed 
theatre  seats  and  this  reached  such  proportions 
that  the  vandals  were  even  ripping  the  covers  com- 
pletely off  the  chairs.  From  our  own  experience  we 
know  what  such  a  condition  means  and  how  hard 
it  is  to  catch  the  skunks  that  do  things  of  this  kind. 

Fred,  however,  tried  everything  under  the  sun, 
even  to  the  point  of  spotting  detectives  in  the  house 
in  an  effort  to  catch  the  vandals,  but  without  suc- 
cess, until  he  hit  on  the  idea  of  running  a  slide  or 
trailer  offering  one  hundred  dollars  reward,  paid 
immediately  at  the  box  office,  for  any  information 
or  the  detection  of  the  guilty  party.  Did  this  have 
the  desired  effect?  We'll  say  it  did. 

Now,  we  know  from  our  vast  correspondence 
that  many  of  our  members  and  readers  have  suf- 
fered from  this  same  form  of  vandalism  and  we 
therefore  hasten  to  pass  along  this  successful  solu- 
tion of  Fred  Pickrel. 

Incidentally,  if  any  of  you  other  boys  have  some 
suggestion  to  make,  Fred  will  be  delighted  to  read 
about  it  on  the  Club  pages.  Here  is  a  marvelous 
opportunity  of  helping  others  and  helping  our- 
selves; go  to  it  and  let  us  all  benefit  by  the  ex- 
periences of  each  other. 

M.R.T.C. 


The  stunt  went  over  exceptionally  well  with  the  kids  and 
they  were  all  hustling  about  town  trying  to  match  up  the  sets. 
We  would  like  to  point  out  again  that  it  is  not  necessary  for 
you  to  have  a  serial  to  use  a  stunt  of  this  sort  as  it  will  be 
found  to  be  a  very  effective  medium  for  plugging  any  special 
kiddie  show  that  you  may  want  to  merchandise  more  than 
regularly.  Thanks,  David,  for  shooting  this  along  and  let's 
hear  some  more  about  your  work  before  you  go  out  of  show 
business  in  the  fall. 


Frank  Boucher  Put 
Family  Month  Over 
In    Great    Fashion 


With  his  well  deserved  pro- 
motion to  district  manager  of 
the  state  of  Maryland  under 
his  belt,  Frank  Boucher  of 
Hagerstown,  Maryland,  still 
continues  to  turn  out  some 
excellent  showmanship. 
As  his  many  friends  in  the  Club  are  aware,  Frank  is  active 
from  morning  until  night  figuring  out  new  schemes  and  stunts 
to  bring  in  business  to  the  houses  under  his  wing.  The  work 
that  he  did  for  "Family  Month"  showed  us  again  that  he 
knows  his  public.  Though  he  has  been  in  Hagerstown  only  a 
year,  he  is  well  spoken  of  by  every  resident  and  his  many  stunts 
are  also  talked  about.  An  angle  that  put  him  in  solid  with  the 
town  was  the  interest  he  took  in  their  kids  by  inaugurating  a 
special  kiddie  club. 

On  "Family  Month,"  he  arranged  special  weeks.  One  week 
should  be  "Mothers'  Week"  in  which  all  mothers  over  fifty 
would  be  permitted  to  see  the  show  as  the  guests  of  the  house. 
This  was  followed  by  "Fathers'  Week"  in  which  all  fathers 
were  admitted  provided  they  were  accompanied  by  another 
member  of  the  family.  The  next  two  weeks  were  devoted  to 
"Graduates'  and  Boys'  Weeks."  The  month,  from  a  financial 
as  well  as  a  good-will  and  publicity  standpoint,  was  a  huge 
success. 

We  want  to  congratulate  Frank  on  his  new  position  and  we 
know  he  will  continue  the  same  brand  of  showmanship. 


106 


Motion    Picture   News 


August  2,  19  30 


MANAGE!?!'  KOUND  TABLE  CLUC 


Matt  Press  Steps 
To  The  Front  With 
Golf  Suggestion 


With  Tom  Thumb  golf 
courses  springing  up  all  over 
the  country,  all  showmen  who 
have  had  them  near  their  the- 
atre know  well  what  a  detri- 
ment they  can  be  to  the  early 
show  business  in  the  way  of 
few  bucks  extra.  So  something 
n'  Andy  menace,  which 


chiselling  the  theatre  out  of  a 
had  to  be  done,  and,  like  the  Amos 

showmen  successfully  overcame,  they  jumped  right  over  the 
golf  course  competition  by  offering  free  tickets  to  persons 
making  the  course  in  a  certain  number  of  strokes.  For  this  the 
showmen  received  free  publicity  on  the  courses,  and  this  in  a 
measure  served  to  alleviate  the  loss. 
As  we  have  received  a  number  of  requests  regarding  this  golf 


SAENGER 
THEATRE 

HANDICAP    • 

on  the 

American  Legion 

Miniature  Golf 

Course 


Save  before  ^p.m. 
«  I    ^ 


ADMISSION  i5c  and  )5t 


RULES 


Handicap  Pby  on  Courst  after  6:J0 
P.  M.  on  Wock  Days  and  Sunday 
Afternoon— June    15th  to  30th. 

All  Hazards  must  be  played. 

Management   reserves   the   right   to 
check  all  scores. 

Gentlemen's  Handicap  10 

Ladies'   Handicap  ._  14 

PAR  ON  COURSE  46 

Ladies'  score  of  60  or  less  and 
Gentlemen's  score  of  56  or  less  en- 
titles the  participant  to  a  guest  ticket. 


Good    ai 

any    picture    performance 

between, 

the   hours  of    5    and   6:30 

p.  m.  dady 

SUN-MON.,  JUNE    1516th 

BUDDY  ROGERS 
"SAFETY  IN  NUMBERS" 

TUES-WED-THUR. 

June  17- 18- 19th 

Winnie  Lightner  and  Joe 

E.  Brown 

"HOLD  EVERYTHING" 

FRJ-SAT..  JUNE  20-2 1st 

GARY  COOPER 
"THE  TEXAN" 

SUN-MON..   JUNE   22-25rd 

ALICE  WHITE 

"SHOW-GIRL   IN 
HOLLYWOOD" 

TUES-WED-THUR. 

June  24-25-26th 

AL  JOLSON 
"MAMMY" 

FRI-SAT..  JUNE  27-28th 

JOHN  BOLES 
"SONG  OFTHE  WEST" 


HOPE.  ARKANSAS 


THE 

TREASURES 

of  the 

Show-World 

GREET 

YOU 

June  15th  to  30th 

ENTER 

OUR 

HANDICAP 

on  the 
AMERICAN 

LEGION 
MINIATURE 
GOLF 
COURSE 


GET  GUEST 
TICKETS  TO  THE 

*/lENGEE 

DETAILS  INSIDE 


course  situation,  it  affords  us  great  pleasure  to  present  an  ac- 
count of  the  way  Matt  Press,  manager  of  the  Saenger  Theatre 
in  Hope,  Arkansas,  surmounted  the  handicap  by  inaugurating 
a  scheme  of  his  own. 

A  study  of  the  hazards  on  the  course  showed  him  that  the 
average  score  for  men  was  around  58  and  the  ladies  62.  With 
this   in   view  he  inaugurated  the   Saenger  handicap,  which   is 


explained  in  the  folder  we  are  showing.  These  folders  were 
attractively  printed  in  green  on  Manila  cardboard  and  contained 
the  theatre  program  as  well  as  notice  of  the  handicap.  The 
back  of  the  folder  contained  an  ad  plugging  the  local  Retail 
Merchants'  Association.  The  cost  of  printing  the  folder  was 
borne  by  the  golf  course  operator  and  the  Merchants'  Associa- 
tion, with  four  thousand  folders  being  printed. 

The  theatre's  attractions  were  also  placed  on  display  at  each 
hole  on  the  course.  A  special  guest  ticket  was  made  up  and 
presented  to  those  who  made  the  handicap.  The  tickets  were 
good  only  during  the  supper  show  and  were  redeemed  later  by 
the  course  for  10  cents  each.  This  angle  proved  to  be  a  highly 
beneficial  arrangement  for  all  concerned  and  we  think  that 
if  you,  too,  are  troubled  by  having  these  courses  spring  up  all 
around  you,  it  will  pay  you  to  give  Matt's  idea  a  play.  We  want 
to  thank  him  for  passing  this  along  to  us  and  we  know  that  it 
will  be  well  appreciated. 


O.  Fred  Glass 
Found  That  This 
Stunt    Clicks   Well 


Stunts  galore  are  pulled  by 
O.  Fred  Glass,  manager  of  the 
Fox  Theatre  in  McCook, 
Nebraska,  and  there  are  so 
many  of  them  that  come  from 
his  district  that  we  often  won- 
der how  it  is  he  finds  time  to 
dope  them  all  out.  In  the  past  we  have  presented  many  novel 
gags  which  he  used  and  found  to  be  winners  and  being  an  ac- 
tive contributor  to  the  Club  pages  he  has  always  passed  them 
along  in  the  event  that  any  of  his  fellow  members  should  care 
to  use  them. 

His  latest  idea  was  a  Program  Contest  in  which  he  tied 
up  with  the  local  newspaper  and  received  several  front  page 
stories  due  to  the  novelty  of  the  stunt.  He  inserted  a  half 
page  ad  in  the  local  newspaper  that  contained  the  monthly 
programs  for  the  two  Fox  Theatres  located  in  the  town.  In 
order  to  plug  his  RKO  Stage  shows  which  he  had  just  in- 
augurated for  Saturday  nights  he  headed  the  ads  with  a  notice 
to  the  effect  that  any  person  correcting  the  errors,  purposely- 
made  in  the  copy,  was  entitled  to  participate  in  a  plan  to  pro- 
cure free  tickets  to  the  theatre.  The  contestants  were  sup- 
posed to  see  how  many  words  they  could  make  out  of  the 
three  words  "Radio  Keith  Orpheum." 

The  response  to  the  stunt  was  tremendous.  The  day  after 
the  ad  was  placed  in  the  paper,  replies  began  to  pour  in  and 
so  many  of  them  were  received  that  it  was  pretty  hard  to  judge 
the  winner  but  when  one  lady  made  up  seven  hundred  and 
twelve  words,  that  was  sufficient.  She  copped  the  grand  award. 
Here's  another  idea  that  you,  too,  can  put  over  to  good  results, 
providing  of  course  local  conditions  warrant  it.  At  any  rate, 
if  you  can't  use  it  now  put  it  away  for  future  use  because  you 
can  never  tell  when  it  will  come  in  handy.  We  want  to  thank 
Fred  for  passing  this  along  to  us  and  also  for  keeping  us  posted 
on  what  he  is  doing  out  in  McCook. 


CLUB 

EMBLEM 

PIN!!! 

IT  WILL  IDENTIFY  YOU  AMONG 
THE  WHOLE  SHOW  WORLD  AS  A 
MEMBER  OF  THIS  GREAT  ORGANI- 
ZATION AND  A  REAL  LIVE-WIRE 
SHOWMAN! 


Use  This  Blank: 


Managers'  Round  Table  Club 
729  Seventh  Avenue,  New  York 

Kindly  send  me,  postpaid, Club  pins, 

for  which  I  enclose  payment  at  $1.00  per  pin. 


Name  of  Member. 

Theatre    

Address    

City 


State. 


August  2,  19  30 


Motion   Picture   News 


107 


HMANAGE-rr  KCUND  TABLt  CLUB 


Conery  Introduced 
Living  Billboard 
In  Mobile,  Alabama 


A  trio  of  "bricklayers,"  not 
the  sort  who  build  houses  and 
buildings,  but  another  kind  of 
bricklayers,  were  used  by  Mit- 
chell Conery,  manager  of  the 
Lyric  Theatre  in  Mobile,  Ala., 
===— ^==^^=^^^  as  one  of  his  recent  merchan- 
dising stunts.  And  by  looking  at  the  photo  and  reading  this 
article  you'll  get  what  we  mean  when  we  say  that  they  are 
"bricklayers,"  but  not  bricklayers. 

The  ballyhoo  team  consisted  of  two  grown  men  and  one  boy — 
all  dressed  in   overalls.    The   three  played  "leap   frog"   on  the 

main  street  of  town  and 
when  the  little  fellow  tried 
to  leap  over  the  bigger 
ones,  he  drew  the  attention 
of  most  everybody. 

Another  advantage  of  the 
little  fellow  was  that  he 
worked  for  almost  nothing 
and  had  more  pep  than  the 
others  as  it  was  play  and 
not  work  to  him. 

Every  time  a  crowd  gath- 
ered to  watch  the  antics  of 
the  ballyhoo  team,  they 
would  lay  brick  that  they 
carried  upside  down  on  the 
sidewalk  and  then  would  turn  them  over  (bricklaying?).  Each 
brick  carried  copv  and  when  placed  together  read,  "ON  THE 
LEVEL— With    Victor   McLaglen— LYRIC   NOW." 

Another  stunt  that  created  some  comment  for  the  picture 
was  the  placing  of  a  scale  in  a  prominent  location  on  the  main 
street.  A  card  alongside  the  scale  announced  that  any  person 
having  the  exact  weight  as  Fifi  Dorsay,  who  appeared  in  the 
picture,  would  be  given  a  free  ticket  to  see  the  picture.  A  man 
was  in  attendance  to  see  that  the  proper  weights  were  recorded. 


yr  *m:  *- 


As  it  so  happened,  very  few  passes  were  issued,  but  many  had 
the  privilege  of  checking  up  their  weight  as  well  as  learning 
about  the  picture. 

And  to  give  Mobile  a  treat  and  a  glimpse  of  some  real  high- 
powered  showmanship,  Conery  decided  to  use  the  "living  bill- 
board" stunt  to  plug  his  showing  of  "Showing  Girl  in  Holly- 
wood." 

The  billboard  stunt  consisted  of  a  background  of  compo- 
board  about  the  size  of  a  24-sheet — just  above  the  marquee. 
Poster  cut-outs  of  Alice  White  in  a  bathing  suit  were  used  on 
the  "board,"  together  with  copy  announcing  the  picture,  the- 
atre and  play  dates. 

Around  noon  time,  a  drape  was  placed  over  the  board  and 
four  girls  in  bathing  suits  were  placed  behind  it.  Then  the  drape 
was  drawn  and  the  girls  remained  in  a  posing  position  while 
a  portable  victrola  played  several  selections. 

With  Conery  turning  out  work  like  this  in  Mobile,  it  would 
pay  you  to  pick  up  a  couple  of  these  gags  and  use  them. 


John  J.  Dunnigan 
Is  Displaying  Show- 
manship   In   Town 


Giving   his  town   some   real 
live  -  wire    showmanship    has 
long  been  the  policy  of  John 
J.  Dunnigan,  manager  of  the 
Greenwich    Theatre    in     East 
Greenwich,   R.   I.,   and   it   has 
been  largely  due  to  that  policy 
that  his  house  has  rated  right  along  with  the  best  in  the  section. 
Though  Mr.  Dunningan  has  been  a  member  of  the  Club  for 
some  time  we  have  never  shown  his  picture  and  we  do  so  now 
in  order  that  you  may  see  what  he  looks  like.     Located  in  a 
busy  little  town,  he  has  plenty  of  opportunity  to  display  some 
excellent  merchandising  and  lie  certain- 
ly takes  advantage  of  it.    One  of  his  re- 
^0NBQtb  cent  gags  was   to   print    up   a  bunch   of 

r  I  novelty    heralds    in    the    form    of   court 

I  summonses  in  which  he  listed  all  of  the 

shows  of  the  week  in  a  legal  form. 
_  As   East   Greenwich  had   not  seen   a 

.  stunt   like    this   before,    they    displayed 

■f  jfg;.  plenty  of  interest  when  the  heralds  were 

I  .    passed  out  and  as  a  result  found  them- 

j    selves  trudging  up  to  the  box-office  and 
BjkUf  J    laying   their   dough   on   the  line.     Dun- 

|  ningan  tells  us  that  he  has  a  lot  more 
ideas  to  pass  along  to  us,  so  we  look 
forward  to  seeing  them.  Keep  us  posted  on  your  work,  John, 
so  that  we  can  pass  it  along  to  your  fellow  members.  We  note 
that  you  speak  of  J.  Fred  Lovett,  of  Olneyville  and  we  hope 
that  if  you  see  him  you'll  convey  our  regards. 

Our  latest  lady  manager  in 
the  Club  seems  to  be  deter- 
mined to  show  us  that  she  is 
going  to  be  very  active.  Of 
course,  we're  referring  to 
Theresa  Nibler,  who  handles 
the  Electric  Theatre  in 
Springfield,  Missouri,  and  a  darn  good  showwoman  too. 

Just  as  an  idea  of  what  she  is  doing,  read  the  tie-up 
she  made  for  "Honey."  For  two  days  in  advance  of  the  show- 
ing:, the  largest  bakery  in  town  agreed  to  wrap  a  herald  plug- 
ging the  picture  in  every  loaf  of  bread  sold.  Each  herald  had  a 
letter  from  the  title  of  the  picture  on  it  and  the  ones  getting 
the  full  set  to  complete  the  title  were  entitled  to.  a  free  ticket 
to  the  theatre. 

A  hundred  full  combinations  were  used  in  the  thousands  of 
heralds  distributed  and  the  theatre  got  a  lucky  break  in  the  fact 
that  only  a  couple  of  the  completed  sets  were  turned  in.  The 
publicity  derived  from  this  stunt  proved  of  mutual  benefit  to 
the  bakery  as  well  as  the  theatre.  At  this  point,  we'd  like  to 
ask  you  again  to  keep  in  mind  the  fact  that  this  stunt  can  be 
worked  on  almost  any  picture.  Besides  this  one,  she  secured 
tie-ups  with  every  soda  fountain  and  restaurant  in  town  and 
persuaded  them  to  feature  special  "Honey"  dishes  and  drinks. 
So  with  this  to  her  credit,  you  can  see  that  Miss  Nibler  cer- 
tainly knows  how  to  get  them  in  and  it's  a  sure  thing  that  as 
she  passes  along  her  activities  on  these  pages  you'll  see  some 
more  examples  of  live-wire  work  that  will  make  you  sit  up  and 
take  notice.  Keep  it  up,  Miss  Nibler,  and  above  all,  keep  us 
posted  as  to  the  methods  you  display. 


Bakery  Tie-Up  Was 
Feature  Of  Theresa 
Nibler's  Selling 


LAFF-O-THE-WEEK 

A  great  many  showmen  who  are  doing  so  much 
unnecessary  worrying  over  the  supposed  menace 
of  the  Tom  Thumb  golf  courses  should  take  a  les- 
son from  H.  W.  whose  optimism  over  any  compe- 
tition is  beyond  comprehension. 

They  are  saying  that  when  H.  was  approached 
on  the  subject  of  the  midget  courses  offering  com- 
petition to  his  house,  he  gagged,  "Me  worry  about 
those.  Why,  they  won't  hear  about  them  up  in 
my  neck  of  the  woods  until  five  years  from  now!" 


108 


Motion   Picture    N  e  zvs 


August  2,  19  3  0 


MANAC^r  ROUND  TABLE  CLUB! 


SHOWMEN   WHO  JUST  JOINED! 


C.  GILPIN-HOLMES  manages  the  Cap- 
itol Theatre  in  Brampton,  Ont.,  Can.  Mr. 
Holmes  has  been  on  this  side  of  the  big 
pond  but  a  short  while,  most  of  his  show 
experience  being  gained  over  there.  But  in 
the  time  he  has  been  here  he  has  certainly 
done  some  good  work  and  we  know  that 
the  future  issues  of  the  Club  are  going  to 
bear  some  nice  examples  of  what  he  is 
doing  to  merchandise  shows  in  Brampton. 
Oke,  Mr.  Holmes,  and  remember — you 
promised  us  a  photo  of  yourself. 
. — Wear    Your    Club    Pin!     !     ! 

MORRIS  KAUFMAN  is  the  manager  of 
the  American  Theatre  in  Bridgeport,  Conn., 
With  a  thriving  city  like  Bridgeport  to  oper- 
ate in  Mr.  Kaufman  is  undoubtedly  turning 
out  some  ace  work  and  we'd  like  to  hear 
some  more  from  him  regarding  the  way  he 
keeps  them  coming  up  to  the  box-office 
window.  Drop  us  a  line,  Morris,  and  give 
us  a  little  light  on  the  subject. 
Wear    Your    Club    Pin!     !    ! 

"CHET"  McLEAN  is  the  assistant  man- 
ager of  the  Paramount  Theatre  in  Prov- 
idence, Rhode  Island.  He  is  proposed  for 
membership  by  "Bunny"  Bryan,  the  well 
known  publicity  director  for  Fublix  around 
the  district.  With  a  man  like  Eddie  Reed 
for  a  house  manager,  "Chet"  should  pick 
up  some  more  knowledge  that  will  enable 
him  to  step  out  and  handle  a  house  of  his 
own  in  a  little  while.  Keep  us  posted  on 
what  you  are  doing,  "Chet;"  so  that  we  can 
note  your  progress. 
— Wear    Your    Club    Pin!    I     ' 

H.  W.  RICE  manages  the  Saenger  Tem- 
ple Theatre  in  Meridian,  Miss.  Though  we 
have  never  been  through  his  city  we  feel 
that  so  long  as  he  rates  pretty  high  with 
the  showmen  out  around  his  district  he 
must  be  displaying  ample  merchandising 
skill.  We  hope  that  he  will  sit  down  and 
give  us  a  line  or  two  as  to  his  activities  so 
that  we  can  present  them,  along  with  his 
photo,  on  the  Club  pages. 
Wear    Your    Club    Pin!    !     I 

GEORGE  S.  OTTE  is  the  General  Man- 
ager of  the  Capitol  Theatre  Enterprises  and 
when  the  showman  who  proposed  him  sent 
us  a  little  dope  on  Mr.  Otte's  work  we 
knew  immediately  that  the  Club  had  ac- 
quired another  member  who  was  going  to  be 
very  active.  However,  Mr.  Otte,  before  we 
start  to  pass  along  your  work,  why  not 
send  us  in  a  photo  of  yourself  and  a  little 
dope  on  your  career  so  that  we  can  give 
von  a  real  send-off  on  our  pages. 
Wear    Your    Club    Pin!     !    ! 

MILTON  HARMAN  manages  the  Gar- 
field Theatre  in  Milwaukee,  Wis.  With 
Louie  Orlove  and  so  many  other  good  show- 
men located  in  his  city,  we  are  inclined  to 
think  that  Milton,  too,  rates  up  with  the 
leaders,  and  we  are  sure  that  his  merchan- 
dising must  be  Al  to  keep  his  house  pa- 
tronage up  to  the  notch  he  has  set  for  it. 
Let  ns  in  on  your  secrets,  Milton,  and  tell 
ns  what  you  are  doing  to  bring  them  up  to 
the  box-office. 
Wear    Your    Club    Pin!    !     ! 

LEON  STERNBERGER  comes  recom- 
mended to  us  by  Paul  Binstock,  who,  as  you 
all  know,  is  how  handling  the  Astoria  Grand 
in  Astoria,  L.  I.  Leon  is  his  assistant,  and 
when  Paul  starts  going  into  raptures  over 
his  showmanship  we  have  to  feel  that  there's 
something  there.  Give  us  a  little  dope  on 
yourself,  Leon,  and  at  the  same  time  include 
your  photo,  so  that  we  can  let  the  rest  of 
the  Club  meet  you. 


THE 

SHOWMAN'S 

MEETING 

PLACE 

FOR 

PROGRESS! 


WHAT  ARE  YOU 
WAITING  FOR? 


Application  For 
Membership  In 

"MANAGERS'  ROUND 
TABLE  CLUB" 

729   Seventh   Ave.,   New   York  City 

I    hereby   apply   for  membership   in 
the   Club. 

Name    

Theatre    

Address    

City   

State   

Position    

Wm.  A.  Johnston  "Chick"  Lewis 

Honorary  Chairman         Chairman 


JOIN  NOW!! 

Here's  the  Blank 


ALBERT  B.  LOURIE  is  the  manager  of 
the  Morton  Theatre  in  Dorchester,  Mass. 
Live-wire  showmen  have  long  been  operat- 
ing up  in  the  New  England  district  where 
Albert  works,  and  we  want  to  say  now  that 
he  is  no  slouch  when  it  comes  to  selling 
them  on  his  shows,  because  the  way  he  mer- 
chandises them  is  alone  worth  the  price  of 
admission.  We  will  show  some  of  his  work 
in  future  issues  of  the  Club  pages  and  then 
you  can  judge  for  yourself. 
Wear    Your    Club    Pin!    !    ! 

H.  T.  SUMRALL  is  the  Assistant  man- 
ager of  the  Saenger  Theatre  in  Mobile,  Ala. 
While  we  have  not  been  down  in  Mr.  Sum- 
rail's  city  in  recent  years,  we  recall  that  our 
stay  some  time  back  was  a  very  pleasant  and 
profitable  one,  because  we  witnessed  some 
corking  showmanship  during  our  brief  visit. 
As  a  good  many  showmen  from  down 
around  Sumrall's  way  are  listed  on  our  rolls, 
we  believe  that  as  he  has  been  doing  some 
fine  exploitation  work  for  his  house  he  will 
become  a  very  active  Club  member.  Are  we 
right  "H.  T"? 
Wear    Your    Club    Pin!     '.     ! 

WALLACE  J.  BUTLER  manages  the 
Ritz  Theatre  in  San  Bernardino,  Calif.,  and 
since  we  already  know  something  about  his 
work  we  are  going  to  keep  it  to  ourselves, 
because  we  believe  Albert  is  going  to  be  so 
active  a  member  that  by  the  time  we  get  set 
to  spring  an  account  of  it  he  will  have  en- 
closed us  some  more  dope,  as  well  as  his 
photograph.  And  when  he  does  that  then 
we're  set.  Okay,  Albert? 
Wear    Your    Club    Pin!    !     ! 

DUNCAN  CAMPBELL,  the  manager  of 
the  Capitol  Theatre  in  Wallaceburg,  Out.,  is 
the  latest  Canadian  showman  to  join  the  fast 
growing  rolls  of  the  Managers'  Round  Ta- 
ble Club.  To  show  us  that  he  is  going  to 
be  a  regular  contributor  to  our  pages,  Dun- 
can has  already  sent  us  in  some  dope  on 
himself  and  his  work,  and  we  are  going  to 
present  it  to  you  in  the  near  future.  But. 
you  know,  everyone  must  be  represented 
here,  too,  Duncan,  and  now  that  you  have 
been  "initiated"  we  want  to  hear  more  about 
your  merchandising. 
Wear    Your    Club    Pin!     !     ! 

MERRILL  CHASE  is  the  Assistant  Man- 
ager of  the  Fox  Theatre  in  Marinett,  Wis. 
As  he  hails  from  a  State  whose  showman 
are  well  represented  on  our  rolls,  we  feel 
that  Merrill's  jumping  on  the  band  wagon  is 
going  to  be  productive  of  a  promotion.  Be 
cause  you  know  Merrill,  all  of  the  stunts  on 
our  pages  are  contributed  by  real  wide- 
awake showmen.  And  if  you're  wide-awake 
we  know  you'll  be  handling  your  own  house 
before  long. 
Wear    Your    Club    Pin!     !    ! 

BEN  COHN  is  the  General  Manager  of 
the  Senate,  Crystal  and  Olympic  Theatres  in 
Detroit,  Mich,  and  according  to  the  dope  we 
have  on  him,  he  is  certainly  listed  as  a  regu- 
lar guy.  Listen  Ben,  why  don't  you  send  us 
in  a  photo  and  a  little  dope  on  yourself? 


Photos  of  Members! 

THE  Club  is  anxious  to  publish 
photographs  of  every  member 
and  would,  therefore,  appreciate 
receiving  as  many  as  possible  for 
use  in  future  issues  of  the  Club 
columns.  If  you  have  not  already 
done  so,  PLEASE  send  us  your  own 
photo  at  once.    Thank  you. 


August  2,  19  30 


M  o  t  i  o  n   Picture   News 


109 


COMPLETE    RELEASE    CHART 

Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have 
a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are 
coming.  Features  which  are  finished  or  are  in  work,  but  to  which  release  dates  have  not  been 
assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  distributor. 
Where  they  vary  in  different  cities  or  towns,  the  change  is  probably  due  to  state  or  local  censor- 
ship deletions. 


AMKINO 

FEATURES 


Title 

Cain    and    Artem 

Children  of  the  New  Day.. 

Cllin*      Liyicn  .... 

Demon  of  the  Steppei 
Fragment   ol    an    Empire.    .. 
Man    from    the    Restaurant.. 

Old   and    New  

Roof   of   the    World    

furksib     


Star 
.  E      fiall-N     Slmonov 
.Gilladova-Lltkln     .... 

.     OlCCIrtl         LdSI 

Saltykov- Podlesnaya 
Nikitin-Semenoca     .., 
.  Tchekhov-Malinovska 
Martha   Lapkina   


Length 
Rel.  Date       Feet    Mlns.    Reviewed 
June      6 7000. ..78. ..June     14 


Mar.  8.... 5631. 

.  .an.     18 6800. 

.Jan.     25 7uiiu  . 

.an.        4 6000 

May  2.... 6921.. 


.65. ..Mar.     IS 

.75 

.78... Fen.  ' 
67... Jan.  It 
.76. ..May     10 


Educational 


"May      24 4900... 60...  June      14 


Coming  Attractions 


Title  Star 

Jimmy    Hlgglns    A.     Burhma     ... 

Livino    Corpse.    The V.     Pudovkln 

Razlom    M.    A.    Narokov 

Soil    a.    Svazhenko    .. 

Spring     Educational      ... 

Storm   Over  Asia V.     Inkizhinov    . 

Transport   of    Fire G.    Kuznetsov    .. 

Tungas  ef  Siberia Educational      . . . 


COLUMBIA 

(Available  soitnd-on-film  and   sound-on-dise) 

FEATURES 


Title 

*t§Around   the   Corner    (A.    T.).. 
•tICall   ol   the   West    (A.    T.J.. 

•tSGullty?    (A     T.)  

•t§Hell's     Island     (A.T.) 

•  »6i  i.i  ..       ■     L'"'irr       A      T.) 
•t§Une  Rider.  TUe   (A.  T.>... 
MsMtiuuv     Man,     me    \A.     f.) .  . 
•tJMurder  on  the    Reef   (A.  T.) 

•^Personality   (A.   T.)    

•tJPrlnee  of  Diamond*  (A.T.).. 
•ffRoyal    Romance.   A    (A.   T.) . . 

•tsSlsters     (A.     T.) 

•HSoldlers   and    Women    (A.    T.) 

•fJTemptatlon    (A.T.)    

•fSVengeance   (A.   T.)    


Star 


Rel. 


Sidney-Murray     Apr. 

Revier-Matt    Moore     May 

Holland- Vain        Mar. 

Sebastian-Holt-Graves     July 

siarw       -  - '-'    >e>-snerman  »nr. 

Jones-Reynolds    June 

i.  Mi... .    ii.-udy-Si.   roll*         Jan. 

Revier-Livingston     Jan. 

Starr- Arthur    Feb. 

Ian    Kelth-Prlngle    Mar. 

Collier-Stark*      Mar. 

O'Day-O'Nell     June 

Prlngle- Wither*       Apr. 

Wilson- Gray- Percy     June 

Holt-Revler-8traaie  Feb. 


Length 

late 

Feet 

Mlns. 

76 

..6356. 

...71. 

10. 

..6500. 

...72 

3. 

.8371. 

...71 

16 

..7462.. 

.  .67. 

S 

<W>7 

•03 

».. 

..5432.. 

.59.. 

2S.. 

.  .630 tt. 

..71. 

19. 

..5400. 

...60. 

18.. 

..6304. 

..70. 

26. 

..6383. 

...71 

17. 

.6359. 

63. 

15.. 

.6284.. 

70... 

30. 

..6671. 

...70 

6. 

..6279. 

...70 

22. 

..6160. 

...68 

Reviewed 
..May  3 
...May  31 
.  ..Aor.  12 
..July  26 
»or.  "> 
.July  12 
..l-eb.  lo 
..Feb.  I 
..Mar.  I 
...May  17 
.  May  31 
.June  28 
...May  17 
. . .June  28 
...Mar.     I 


Coming  Attractions 


Title  Star 

♦t§Afrlca    Speaks    (A.    T.) 

•tlArlzona     (A.T.)     

*+§Brothers   (A.T.)    

•tICharley's    Aunt    (A.T.) 

•^Criminal    Code,    The    (A.T.) 

•fSDIrigible      (A.T.)      

•t§Flfty    Fathoms     Deep     (A.T.) 

•tSFIood.     The     (A.T.) 

MSFor  the   Love  of    Lll    (A.T.) 

•t§Good    Bad    Girl    (A.T.) 

*t§Jazz    Daughter*     (A.T.) 

•1§Ladle*    Must    Play    (A.T.) 

•HLast   Parade.   The    (A.T.) 

•f§Last   ef    the  Lone  Wolf  'A.T.)    Bert    Lytell    

•HLIon  and  the   Lamb.   The   (AT.) 

*t§Madonna  of  the  Streets  A.  T.)   , 

•t§Man    From    Hell's    River    (A.T.) 

*t§Parls     Nights     (A.    T.)     Barbara    Stanwyck 

t§Mlracle  Woman.  The   (A.T.). 

•t§Raln  or  Shine   (A.   T.) Jee     Cook     

*t§Road    to    Broadway.    Tha 

•USguealer.    The    (A.    T.) 

•tSSubway    Express.    The    (A.T.) 

*t§8weethearts  on  Parade  (A.  T.) 

•tSTol'able    David    (A.T.) 

•tlWoman  Who  Came   Back.   The   (A.T.) 


Rel.  Date   Length    Mlns.    Reviewed 


.July    26 


SOUND  SHORTS 

Title  Star  Rel 

*t Alaska    Knlghte   Krazy   Kat  Cartoon May 

•tAntumn  DUnev    Cartoon      reo. 

*t§Barnyard    Concert    Mickey    Mouse    

•tcanmbai     Capers     Disney    Cartoon    Mar. 

*t Cat's    Meow,    The    Krazy    Kat    Kartoon Jan. 

*t§Continental    Evening.    A Fay    Marbe    Feb. 

•t Desert    Sunk    Krazy    Kat    Kartoon Mar. 

*t§Do    It    Now    Clark   &    Bergman Jan. 

•tsnriillln'      Around     Mickey   Mouse  ..    .. 

'tSFireflghter*     Mickey    Mouse    June 

•tGalloping   Fish   Disney    Cartoon    May 

•♦*HawaHin«        Apr. 

•§tJazz    Rhythm     Krazy     Kat     

•tcManoneties      Tony   Sarg    .Vlar. 

*tOld  Flame.  An Krazy    Kat    Kartoon Apr. 

'TSRadla-Tor*      Utlca    Jubilee    Singer* Feb. 

•tSlow    Beau    Krazy    Kat    Kartoon Feb. 

'tsSpookeasy     Krazy    Kat    Kartoon Jan. 

•t§Splke    Speaks    Frank    Moulan    Mar. 

•ffStage    Door    Knight* Buddy    Doyle    Apr. 

•  SStage    Door    Pest Boyce    Combe    Jan. 

MlSummer    Silly  Symphony    Jan. 

*t§Talking    Screen    Snapshot* Released    twice    a    month 


Date    Length  Reviewed 

22 1    reel July      12 

13 I    r»H 

I  eelr July      6 

13 I   reel 

2 1  reel 

12 1  reel 

27 !  reel 

28 I   reel 

I     reel June      21 

II I  reel    

8 

9 I  reel     

I    reel July  26 

12 1  reel 

24 1  reel 

26 1  reel 

27 1   reel 

30 1  reel Feb.     I 

26 1  reel Mar.   I 

23 1  reel 

15 1  reel Feb.     I 

16 1  reel Feb.    I 

I    reel 


EDUCATIONAL 

SOUND  SHORTS 

(Available  sound -on- film  and  sound-on-disc ) 

Title  Star  Rel.    Date 

§Bltter    Friends    (A.    T.) Lambert- McPhall      Apr.     27... 

§Blg  Jewel  Case.  The  (A.T.)..  Lambert-Kelsey. Garvin     .    ...Feb.     23... 


Length 
Feet.  .Mlns.  Reviewed 

.1609 18 

1480.... 16... Feb.   22 


•tSBulls   and    Bears    (A.T.) 

•tSBully    Beef    

'  i  ^camera    any    (A.T.)     

•t§Camous    Crushes    (A.T.) 

•tCavlar    

•tIChumps.     The     (A.T.) 

•tSCodnsh    Balls    

•tSDad    Knows    Best    (A.T.) 

•UOrummlng     It     In     (A.T.) 

•t§Fat    Wives  for   Thin    (A.T.). 
•t§Follow   the   Swallow    (A.   T.). 

•t§French    Kisses    (A.T.) 

•t§Goodby  Legs  (A.T.) 

*t§Good    Morning.   Sheriff  (A.T.) 

•t§Hail    the    Princess    (A.T.) 

*t  Hawaiian     Pineapples     

•*<H,    Trumn.rt    H.r   Ace   (A.T.) 

t§Hello    Television, 

'isrioiicyniuuii    Zeppelin    (A.    T.) 

"tlHonk  Your  Horn  (A.T.) 

•HHot    and    Hew    (A.T.) 

•fHot   Turkey    

•t§How's    My    Baby    (A.T.) 

•tl Hungarian    Goulash    

•tlnrtian     Pudding 

*t§ Kangaroo    Steak     . '.'. 

'*    ">"»    Pi«v    <A.T.) 

*t§Monkey    Meat 

'museum   ol    Art.   A 

*tSOh    Darling     (A.T.) 

"tjPeace   and    Harmony    (A.T.) 
*t§Pollshed    Ivory    (A.T.) 

•fbntjtl,  

*t§Prize    Puppies    

•tsKadio     Kisses     (A.T.) 

'tRoman   Punch    

•HSeeteh     (A.T.)     

•{Spanish    Onions    

••HSugar    Plum     Papa     (A.T.).. 

*t§Swlss    Cheese    

•t§Trouble    For    Two    (A.T.) 

•tfWestern    Knight   (A.T.) 


.  Pollard-Clyde- Beebe    Mar. 

.Terry-toon    July 

.  Hamilton- Hlatt     Feb. 

Clyde- Beebe- Stuart    June 

Terry-Toons     F  b. 

.Beebe- Clyde     July 

.  Terrytoon    June 

.Holmes-Bolton Mar. 

.  MeKee-Smalley     Jan. 

.  Beebe-Barraud-Clyde    May 

Lloyd   Hamilton    Apr. 

.  Colllns-Boyd June 

.Pollard  -  Stuart     July 

.Lloyd    Hamilton    May 

.  Boley-  Coll  ins    May 

Terrytoon      I  reel 

Ptirke-Reebe    Mar. 

.  Clyde-Christy      Aug. 

Beebe-Pollard      Apr. 

Lloyd    Hamilton    June 

Goodwin-Crane     Jan. 

Terry-Toon    May 

Barnes-Collins-McPhall    

.Terry-Toons     June 

Terry-Toon     Apr. 

.Terry-Toon     July 

Hagen-Dtegel     Mar. 

.Terry-Toon      Aug. 

.  Hodge-Podge      Feb. 

Dover-McPhait-Pe«k      Feb. 

Lambert-Collins.  McPhall       ...May 

Lloyd    Hamilton    Mar. 

T»rrv-Tonn«  Mar. 

Lloyd    Hamilton    Aug. 

beebe-Duryea-Carewe    May 

Terry-Toon     Apr. 


7.. 

..1838 

20. 

.  .  Feh 

.n 

13.. 

1 

reel  .. 

..July 

12 

». . 

.     I4H0. 

16. 

r  cii. 

ii 

15.. 

.1929.. 

.21... 

June 

2B 

73 

.  .   «i<). 

7 

K«b. 

22 

6... 

.1888.. 

..21.. 

.Jury 

12 

15    . 

...0.8. 

30.. 

. . 1840 

...20. 

.  .Apr. 

12 

2h.  . 

..IbUO 

...  18. 

.    Jan. 

2« 

25.. 

..1980. 

...22. 

..May 

31 

27.. 

..1686. 

...19. 

..Apr. 

28 

15 

.. I«"4 

...  10 

27. 

..1961 

...22 

..July 

12 

25.. 

..I7J5. 

..IS.. 

.June 

u 

II.. 

..1573 

...17. 

May 

?A 

23 

.1895.. 

.21. 

Apr. 

tl 

17.  . 

13.  . 

.    1 07«    . 

.27 

Anr. 

»fl 

29.. 

.1716.. 

.19. 

.June 

28 

12. 

. . lo/B. . 

.17. 

.   Jan. 

li 

4.  . 

.604.  . 

. . . 1667 

.19.. 

29.. 

6.. 

.576.. 

6 

.  Apr. 

26 

27.. 

IS 

.2002. 

22. 

Feb. 

7? 

10.  . 

16.. 

.    1565.. 

.    17. 

Feb. 

1 

18.. 

..1660.. 

.18. 

.May 

in 

IB   . 

. .1642    . 

..  18. 

Mar. 

?° 

49   . 

. . . 623 . . 

...6. 

.  Apr. 

5 

3.. 

Clyde-Bevan-MePhall    Jan. 

Terry-Toon     Mar. 

Clyde-Gribbons    Feb. 

Terrytown    June 

Raymond    MeK.ee    Mar. 

.  Lambert-St.    John- McPhall ...  Apr. 


.1891.. 
. . .560.. 

.1961.. 
. . .637. 

.1932.. 
.  .  .517. 
.  .1527  . 
.1661. 


.21. ..June     14 

..   6. .   Apr.   26 
.22... Jan.      4 

21..  .Feb.  "l 

.17...  Mar.  29 
.20... Apr.     5 


FIRST  NATIONAL 

(Available  sound-on-dise  only) 


Title 

•t§Baek    Pay    (A.T.) 

*t§Bride  of  the  Regiment  (A.T. 

•tsDawn    Patrol.    The    (A.T.).. 

•tSFIIrtlng    Widow    (A.T.) 

•t§Furles     (A.T.)     

*t§ln  the  Next  Room  (A.T.). 
•tILIIIes    of     Field     (A.T.)     .. 

*t§Looso    Ankles    (A.T.) 

•t§Murder  Will  Out  (A.T.)... 
•t§No.  No,  Nanette  (A.  T.).. 
•tSNotorlous   Affair.   A    (A.   T.) 

•t§Numbered    Men    (A.T.) 

•t§Other  Tomorrow  (A.T.).... 
•t§Playing  Around  (A.T.)  ... 
*t§Road  to  Paiadlse.  The  (A.T 

•t§Sally    (A.T.)    

t§Show  Girl  in  Hollywood  (A.T 
*t§Son  of  the  Gods  (A.T.)  .. 
"t§Song  ef  the  Flame  (A.T.). 
'tSSprlng  Is  Here  (A.T.).. 
•t§Strietly  Modern  (A.T.) 
•ttSweethearts  and  Wives    (A.T 

•t«weet     Mama     (A.T.) 

•tJTon    Soeed    (A.T.) 

*t§Way  of  All   Men,  The  (A.T 


FEATURES 

Jtar                                           Rel.  Date 

Corlnne    Griffith June  I.., 

Segal-Pldgeon     June  22... 

Barthelmess- Fairbanks,     Jr..   Aug.  10.... 

Dorothy    Mackalll    May  II... 

Warner-Wilson     Mar.  16.. 

Jack    Mulhall   Jan.  26.. 

Corlnne     Griffith Jan.  5.. 

Fairbanks,    Jr.- Young     Feb.  2.. 

Mulhall. Lee     Apr.  6.. 

Claire-Gray    Feb.  16... 

Bill  ie    Dove     May  4.. 

Nagel-Clalre     Sept  7... 

Blllle    Dove Feb.  9.. 

White-Morris      Jan  19.. 

Young- Mulhall      July  20... 

Marilyn    Miller    Jan.  12.. 

While.  Mulhall       .Apr.  20.. 

Rich.      Barthelmess     Mar.  9.. 

.Gray-Claire    May  6... 

Claire-Gray      Apr.  IS.. 

Dnr.thv    Mackalll    Mar.  2.. 

Blllle   Dove    June  15.. 

Alice     White        July  6... 

Brown- Claire- Whiting     Aug.  24... 

Fairbanks,   Jr.-Revler   Sept.  7.. 


Length 

Feet. 

.Mlns. 

Revlewod 

.5672. 

..53. 

.June 

7 

.7418. 

..82.. 

.May 

74 

.  .    no, 

set. . . 

..July 

19 

.6664. 

..74.. 

.June 

7 

6608. 

...73. 

.Apr. 

76 

.6336. 

...70. 

.  .Apr. 

12 

.5979. 

...67. 

.  .Dec. 

71 

..6190. 

...68. 

..Mar. 

8 

.6200. 

...69. 

.  .Apr. 

IS 

.9108. 

.101. 

■  Jan. 

II 

..6218. 

...69. 

..May 

3 

..72. 

.June 

7 

.5800. 

..84.. 

.Jan. 

4 

.6003. 

...66. 

.Apr. 

5 

.6935. 

...66 

..July 

5 

.9277. 

..103. 

.Dee. 

?H 

.7213. 

...80. 

.May 

3 

.8344. 

...92. 

.Feb. 

8 

650 1  . . 

..72.. 

..May 

3 

.6388. 

...71. 

Apr. 

70 

..5632. 

...63. 

.May 

18 

.7000. 

...77. 

.  .June 

7 

.5012. 

..55. 

July 

19 

.June 

21 

..6032. 

...70. 

July 

26 

Coming  Attractions 


Title 

•t§Adios    (A.    T.)    

•t§Bad    Man.    The    (A.T.) 

•t§Brlght    Light*    (A.T.) 

•t§Broadmlnded  (A.T.)    

•tIBroken   Dishes    (A.T.) 

•t§Call    of   the    West 

*t§Captain    Blood    (A.T.) 

MlCollege     Lovers     (A.T.) 

•t§Deep   Purple   (A.T.)    

•t§Devil's  Playground.  The  (A.T.) 

•§tFather'»    Son    (A.T.) 

•t§Forever    After    (A.T.) 

•HGirl    of    Golden    West    (A.T.) 

•t§Golng  Wild  (A.T.) 

•t§Gorllla,   The    (A.T.) 

•*5Heart  of  the  North  (A.Ti.. 
•t§Honor    of    the    Family,    The 

(A.T.)    

•t§Hot   Heiress.   The   (A.  T.).... 

•t§Klsmet  (A.T.)    

•flLady    Who    Dared.   The    (A.T.) 
•tSLittle     Caesar     (A.T.).. 
•t§Loulslana    Night*    (A.    T.).. 

•t§Mother'»   Cry   (A.   T.) 

•tsOne    Night   at   Susie's    (A.T.) 
•«Otner    men*    wives    (A.T  l 
•t§Queen  of  Main  Street   (A.T.) 

•t§Reckless  Hour  (A.T.) 

•t§Right   of   Way.    The    (A.T.).    . 

•+§Scarlet   Pages   (A.T.)    

•ffSunny    (A.T.)    

•tSSweethearts   (A.T.)    

*t§Toast  of  the  Legion  A.(  T.).. 
ItlTruth  About  Youth  (A.T.)... 
•+6 Widow  from  Chicago  (A.T.).. 
•tlWoman   Hungry   (A.T.) 


Star 
Richard   Barthelmess 

Huston- Revier     

Dorothy    Mackaill 

Kohler-Rennie     

Young- Withers    


Rel.  Date       Lengtn        Reviewed 
.'.'.'.'.'.'.'.'.'.'.'.'.'.'.'.'.'.'.'.'.'.'.'.July  '  5 


Billie    Dove 


Young-Fairbanks. 
Harding-Rennle 

Joe    E.    Brown 

Joe    Frisco    

Loretta     Young 

Walter    Huston    .. 


.75. ..June    21 


Otis    Skinner    

Dove-Tearle    

Edw.    G.    Robinson. 


Dove- Fairbanks.    Jr 

Dove-  Rathbone  -  Thompson 
Lee-Lyon     


Nagel-Voung        

Ferguson- Nixon     

Marilyn    Miller    

Miller-Pidgeon      .... 

Clare-Pldgeon    

Young-Tearle     

Alice     White 
Lee-Kohler-Blaekmer 


*Means  synchronized  score.    ^Means  sound  effects.   §Means   voice  (including  dialogue  and  incidental  songs). 

All-Talker.    P.T.  means  Part-Talker.    D  means  disc.   F  means  sound-on-film. 


A.T.   after   title   means 


110 


Motion   Picture   News 


August  2,  19  3  0 


FOX  FILMS 

(After  August  all   releases   sound-on-film    and    sound -on-discJ 


METRO  GOLDWYN-MA YER 


ntu 

•t§Are  You   There?   (A.T.)... 
•f$Arizona    KIO.    The   (A.T.).. 

•tSBig    Party,    The   (A.T.i 

•IsBorn     Reckless    (A.T.) 

§t*Camee     Kirby     (A.T.) . 


FEATURES 

Star  Rel 

,  Lillle-Garrick     Aug. 

.  uailor- Marls     May 

Lee-Carol -Albertson    Feb. 

.Edmund     Lowe     June 

Terns-Murray        Jan. 

MICIty    Girl     (P.T.) Farrell-Ounean Feb. 

•t§Common    Clay    (A.T.) Bennett- Ayers- Marshall    Aug. 

•tSCrazy    That   Way   (A.  T.) Bennett-MacKenna     Mar. 

•tiDouble  Cress  Reads  (A.  T-).    Ames-Lee     Apr. 

•t§Fox    Movietone    Follies  ot    1930 
(AT.)      Special   Cast    May 

•MIGood    Intentions    (A.T.) Lowe-Churchill     June 

•tSGolden    Calf    (A.T.) Carol-Mulhall-Brendel     Mar. 

•tSHappy    Days    (A.T.) Special    cast Mar. 

•4§Harmony   at    Heme    (A.T.). ...  Collier.    Sr.-Churchill    Jan. 

•♦SHIgh    Society   Blues    (A.T.)        Gaynor-Farrell  J»ar. 

•t§Last   of  the  Duanes.  The  (A.T.)  OBrien-Loy-Browne      Aug. 

•tSLet's    Go    Places   (A.T.)   Wagstaff-Lane     Feb. 

•tSLone    Star    Ranger    (A.T.) George     O'Brien     Jan. 

•t§Man     Trouble     (A.T.) Sills-Mackalll Aug. 

•HMen   Without   Women   (A.  T.).  MeKenna-MaeOonatd     Feb. 

•♦SNot    Damaged    (A.T.) Moran-Byron-Ames      May 

•t§One    Mad    Kiss    (A.T.) pen    Jose    Mollca July 

•tjOn    the    Level    (A.T.) V ictor     McLagien Mar. 

•tSOn    Your    Back    (A.T.) Rich-Warner-Hackett    Sept. 

•t«Ro«gh    Romance   (A.T.) O'Brien-Chandler    June 

•tSSky    Hawk    (AT.)     ...      Garrick-Chandler    Jan. 

•t§So  This   Is  London   (A.T.) Will    Rogers June 

•ISSong    0'    My    Heart    (A.T.)...  John    MeCormaek    Sept. 

•t§Such  Men  Are  Dangerous  ( A.T.)  Baxter-Owen    Mar. 

(Reviewed   under  title   of   "Mask  of  Love"   In   Feb     1, 

•t§Temple    Tower    (A.T.) MeKenna-Day     Apr. 

•t§3   Sisters   (A.T.) Dresser- Patricola     Apr. 

•tlwild    Company     (AT.) Albertson- Warner-Lynn     July 

•tfwomen    Everywhere'  (A.T.).  ..Murray. Dorsay-Kellard     June 

Coming  Feature  Attractions 


Length 
Date       Feet     Mins. 

31 

23 7450.... 83. 

25 6482 72.. 

6 7400 82.. 

12 6120 68. 

16 6171 60. 

17. ...7961. ...88. 

30 5828 64. 

20 5800 64. 


Reviewed 


4.... 7422.. 

29 6340.., 

16.... 6552.. 
2. ...7526.. 
6395. 


.6745... 
.5940.. 


an   ...6750.. 

31. 

2. 

5 

24 
9.... 7246... 

25 6500.. 

13 5766.. 

23 5600.. 

14 6600.. 

15 4800.. 

26 6925.. 

8.... 8300.. 

7 8243.. 

9... 7586.. 
1H30.    Issue! 

13 5200.. 

20. ...8442.. 
5 7200..  . 

I.... 7500.. 


.84.. 
.70.. 
..73. 
..84. 

.70. 

.75 

'  72'.'. 

t>b 


.May  17 
Mar.  I 
May     It 

.Dec.  7 
.Apr.  19 
.June  21 
.Mar.  29 
.Mar.  2!) 

.May  10 
.June  14 
.Feb.  22 
..Jan.   18 

Dec.   14 

Mar. 

July    I  a 

.Jan.  18 
.Jan.    25 


.81.. 
..72. 

.64. 

.62. 

.70. 
..60. 
.76. 
.92. 

.92. 
.82. 

..58. 
.71. 
80.. 
..83. 


.Jan.  4 
.June  14 
.July  26 
.June  14 
.July  26 
..June  21 
..Dec.  14 
..May  31 
.Mar.  is 
. .  Feb.      I 

..May  17 
..Apr.  26 
July  19 
..June    14 


Title  s,ar 

•t§Alone  With   You   (A.T.) Gaynor-Garrick     

•  +  6Barcelona     (A.T.) Gaynor-Bogart     

•tllto   Trail.  The    (A.T.) Wayne-Churchill- Marshall 


Rel.  Date       Length 


•t§Blondle    (A.T.) Moran. Bogart- Ames 

•t§Broadminded    (A.T.)     ••••••••  Viet"     McLaglen     . 

•t§By    the    Way.    Bill    (A.T.) ....  Will     Rogers 

•tlcheer  Up  and  Smile  (A.T.) . .  Lee-Lake-Bacr 

•tSCIseo    Kid.   The   (A.  T.) Lowe-Baxter 

•tlconnectlcut  Yankee.  A  (A.T.).  Will    Rogers 


•tlDevil   With   Women    (A.T.)    •  .Farrell. Taylor 

•t§Fair   Warning    (A.T.) O'Brien-Churchill     

•t§Girl     Downstairs    (A.T.) O'Brien-Moran      

•tSGirls    Demand    Excitement 

i»ti  Brendel-White-Compton 

V«.  1  #...••  ••  ••  .  RrAnriel.WhHp.rnmntnn 


•t 5 Galno    Nowhere'  '(A.T.) Brendel-Whlle-Compton 

•HHea"?   Breaker    The   (A.T.)  . . .  M Ichael    Bartlett    


Murray-Huntington 

Lee -Compton- Corcoran 


•t§Her  Kind  of  Man  (A.T.) . 
•t§Hot  Numbers  (A.T.)..... 
•t§lf     I     was     Alone     With     You. ... 

?AT)  Gaynor-Farrell     

•t§Just    Imagine    (A.T.)... Brendel-Linow     

•HLIving   for    Love    (A.T.) Sills-Mackaill     

MsLuxury   (A.T.)    Garrick-Huntington     

•t§Mad  Sinner.  The  (A.T.)  , 

•t§Man  Who  Came  Back.  The 

'*  (AT)         Farrell- Huntington    

•flMeii   'on    Call    (A.T.).......   .Edmund    Lowe    

•t§Movietone    Follies   of    1931 

(AT)         Special    Cast    

•t§No  Favors'  Asked  (A.T.) Wayne-Lee-Francis      

•UOh.    For    a    Man!    (A.T.) Gaynor-Farrell    , 

•tSOne    Night    In    Paris    (A.T.) . .  Gaynor-MacKenna    -... 

•}§On    the    Make    (A.T.). McLaglen-Dorsay      Not     Set...  Not  Set July 

•tSOregon    Trail,    The    (A.    T.) 

•tSPainterl  Woman.   The   '  A.T.)  . .  McLaol<>n.norsi!v      

•t§Play  Called  Life  (A.T.) Moran-MacKenna     

•t^Playraaies     (A.I.)  ttaynor-  Farrell     

•tSPrincess  and  the   Plumber,  

The    (AT)      Farrell-0  Sullivan      

•t§Red  Sky.'  The  (A.T.)... J.    Harold    Murray 

•HRenegades.    The    (A.T.) Baxter-MacKenna-Harrls     

•tlScotland    Yard    (A.T.) Edmund     Lowe     

•tISea    Wolf    (A.    T.) Sllls-Kelth-MaeKenna 

•tSSee   America    First   (A.T.) Will     Rogers     

•t§Sez   You,   Sez   Me   (A.T.) McLaqlen-Mans-Bogart      

•t§She's   My   Girl   (A.T.) Farrell. Comoton      

•+§She    Wears   the   Pants    (A.T.) .  Dorsay- Mac Kenna     

•t§Soup    to    Nuts    (A.T.) Healy-Winniqer      

•tfspider.    The    (A.T.) Baxter-Churchill 

"T§Spy.   The    (A.T.) Sills-Muni-Churchlll      

•HThis   Modern   World   (A.T.) . . .  Baxter- Alcaniz      

•tlTlme    Out    ( A.T.) 

•tfUp   the    River    (A.T.) Huntington-Luce-Bogart    

•tSWhlte    Flame.    The    (A.T.) ...  Paul    Pane  ._, 

•t§Woman    Control    (A.T.) Murray- Maris-Luce     

•t§Women  of   All    Nations   (A.T.)  McLaglen-Lowe     

•tSWyomlng   Wonder    (A.T.) Wayne-Clarke-Compton     

•tlYoung   Sinners   (A.T.) Moran- Albertson     


INTERNATIONAL  PHOTOPLAY  DISTRIBUTORS 


FEATURES 


Title  Star 

•t After    the    Verdlet Olga    Techeehowa 

•t§Crlmson  Circle,  The  Stewart    Rome    .. 

•t§Dark    Red    Roses    (A.T.) Rome-Doble    


Length 
Reels. M Ins.  Reviewed 

Jen.       I 7 76 

. ..  Feb.      I 7.; 79.. Jan.      II 

....Mar.      I.... 8 67. .Mar.      8 


SHORT  SUBJECTS 

Length 
T(t|9  Star  Reels.  Mlns.  Reviewed 

•  t§  Acl-  Dental     Treatment     2 17 

•tSAbble   Mitchell   4.  Sizzle  & 

Blake     Song    Program    I ■ 

•tAllez-Op    Marionettes I 8 

MsXIyde  Doerr  &  Saxophone 

Sextet     Jazz    Program    I 8 

•t§Feed  the   Brute   (A.T.) Animal     Novelty     I 8 

•tsHoak   (A.T.)    Frawley    &.    Smith I .9 

•tSJustlce    (A.T.)    Special    Cast   2 17 

•t§Llttle    Journeys    In    Songland.  .Song  Series   1 8 

•t§Mlser,   The    (A.T.) Bransby   Williams    I 8 

•tIMr.  Smith   Wakes  Up   (A.T.).Marrlott-Gott     2 16 

•|§Nlght    In    Dixie,    A    (A.T.) . .  .Mltchell-Hudglns     2 15 

*t§Nora    Blaney    No.    I Song    Program    1 9 

•t§Nora  Blaney  No.  2 Song    Program    1 9 

•t  §Operatic      Marionettes     I 9 

*t§Radlo    Franks   &   4    Bachelors. Song    Program    I 8 

MSTeddy  Brown  &  His  Band Jazz    Program    1 9 

M§Unwrltten  Law.  The  (A.T.)...  Rosalind     Fuller     Feb.       I 3 30 

*t§When   the   Clock  Struck 

Twelve    (A.T.)    Nlles  Welch   2 IB 


FEATURES 

Title  Star  Rel. 

•t§Anna    Christie    (A.T.) Greta    Garbo    ^...Feb. 

•tIBIg    House,    The    (A.T.) Heerv-Morns-Hyams     lune 

•f§Big     Shot,    The     (A.T.) Keaton-Eilers      Aug. 

•tSBishop    Murder    Case    (A.T.)..  basil    Rathbone    Jan.       3. 

*t§Caught    Short    (A.T.) Dressler-Moran-Page     May     10. 

*t§Chaslng    Rainbows    (A.T.) Love-King     Jan.     10. 

(Reviewed  under  title  of  "Road  Show"  In   Nov.  2,   1929 

tlChlldren  of   Pleasure   (A.  T.) .  Gray-Rubin-Johnson    Apr.     12 

.Ramon    Novarro    Feb.       7. 

.  Shearer-  Morris    Apr. 

.Buster    Keaton    Mar. 

.Davies-Gray     May 

Haines-Hyams     Mar, 


'tsUevll-May-Care    (A.T.) 

*t§Divoreee,    The    (A.T.) 

*t§Free  and   Easy   (A.T.) 

•f&Floradora  Girl,  The  (A.T.) 
•t§Glrl  Said  No.  The  (A.T.) 
*t§Good    News    (A.T.) Special  Cast 


*t§ln    Gay    Madrid    (A.T.). 

*t§Lady    sf    Scandal    (A.T.) 

*t§Lady    to     Love     (A.T.) 

§Let    Us    Be    Gay    (A.T.) 


Not   Set 

Ramon    Novarro    May     17. 

.  Chatterton-  Forbes-  Rathbone    .May 

.Vilma    Banky    Mar.      8. 

Shearer-La    Roque    Aug.   9. 


Length 
Date       Feet     Mins. 

21 6700 74. 

21 7901 88. 

30 75. 

..7961 88.. 

..6873.... 75., 

..8100 90. 

Issue) 

..6400 

..8782 98. 

..7533 84. 

..8413., 

31 7260.. 

15 8382. 

.8100.. 

..7654.. 

24.... 6858.. 

42.. 


Reviewed 
.Dee.  21 
.June. 28 
.July  26 
.Nov.  16 
.May  10 
.  Nov.     2 


28.. 

22.. 


..93. 
..81. 
..93. 
..80.. 
..85. 
..68. 
.90. 


|Lord   Byron  of  B'way   (A.T.) ..  Terry.  Kaley-Edwards     Jan.     28. 


•t§Montana    Moon    (A.T.) 

*t§Not   So    Dumb    (A.T.). 


Joan    Crawford    Mar. 

.  Davies-  Nugent    Jan. 


..7200. 
..7917. 
.7650. 


Reviewed  under  title  of   "Dulcy"   in    Nov.   2.    1929.    issue 


I  I 


•t§Our   Blushing    Brides   (A.T.) ..  Crawford-Page-Sebastian    ...July 

*t§Redempt!on   (A.T.)    Gilbert-Nagel-Adoree    Apr. 

*t§Rogue    Song,    The    (A.T.) Lawrence    Tibbett    May 

*t§Sea    Bat,    The    (A.T.) Bickford-Miljan. Torres     June 

'tlShip    From    Shanghai.    The 

(A.T.)      Nagel-Johnson-Wolhelm     ...   Jan. 

•tSSInqer  of  Seville    The   (AT  1     Novarro   loman-Adoree  Aug. 

*t§Sins    of    the    Children    (A. T.). Mann-Nugent     June 

Reviewed   under  the  title  of  "Richest   Man''    in  the   World    in  July  5 

*t§Strictly    Unconventional    (A.T.)  Stone-Cavanagh-Owen     May      3     .   4970.. 

Reviewed  under  the  title  of  "The  Circle"    in   Feb.   22.    1929,    issue 

*t§Thls    Mad    World    (A.T.) Rathbone-Johnson     Apr.     19 6100. 

*t§They   Learned  About   Women 

(A.T.)     Van    and    Schenck Jan.     31 8773.. 

*t§Unholy   3.    The Chaney-Lee-Linow    Aug.      2 

*t§Woman   Racket   (A.T.) Meore-Sweet    Jan.     24 6387. 


5., 
10., 

7.. 

31  . 
24. 
27. 


.9138.. 
..6019.. 
..9372.. 
..6570.. 

6'25.. 
.9179.. 

.7775. 


..70 
...80. 
...88. 

..85.. 

.102.. 

...67., 

..104. 

.73.. 


.   69., 

.100.. 

...86. 

issue 

..55.. 


.  Dec.  28 
.Apr.  19 
.Feb.  22 
.June  7 
.Feb.  I 
Apr.  12 
.June  7 
.May  31 
.  Feb.  8 
.May  3 
.Jan.  25 
.  Feb.  8 
.  Nov.     2 

.July  19 
.May  10 
.  Feb.  I 
.May     S 

.Jan.  18 
.July  12 
.July     5 

.Feb.    22 


.68...  Apr.   19 


.97.. 
.70. 
.71., 


.Dec.  14 
.May  X 
.Dec.   14 


Coming  Feature  Attractions 

Star  Rel.  Date 


Length        Reviewed 


John    Mack    Brown. 
.  Lon    Caney     , 


Title 

*t§Ballyhoo   (A.T.)    , 

'•Dbatiie   of  the  Ladies   (A.  T.). 

*t§Billy  the    Kid    (A.T.) 

*t§Bugle  Sounds.  The   (A.T.)... 

*t§Crisis.     The     (A.T.) 

*t§Dance,     Fools,     Dance     (A.T.) 

*t§Dark   Star,   The   (A.T.) Marie    Dressier   

*t§Daybreak    (A.T.)     Ramon    Novarro    

*t§Dixie    (A.T.)     

'TsDoing   That   Thing    (A.T.) 

*t§Five  O'clock  Girl,  The  (A.T.)  Marlon    Davies    

•tiGreat  Day.  The  (A.T.) Joan    Crawford    

*t§Great    Meadow,    The    (A.T.) 

*t§Her   Fortune   (A.T.) Joan    Crawford    

*t§Jenny    Llnd    (A.T.) Grace    Monre    .      

*t§Llke    Kelly    Can    (A.T.) Montgomery. Jardon      

*t§Madame     Satan      (A.T.) Reginald      Denny 

•UMarch    of    Time    (Tent.) Weber   &    Fields    

*t§Merry    Widow,    The    (A.T.) 

*t§Monsieur    Le     Fox     (A.T.)      ..  Barbara     Leonard     

•t§  Naughty     Marietta     (A.T.) 

*t§New  Moon.  The  (A.T.) Lawrence    Tibbett    

•t§Passion    Flower.    The    (A.T.) 

*t§Razzle-Dazzle   (A.T.)    Dressler-Moran      

•tSRed    Dust    (A.T.) Greta     Garbo     

'tSRemote    Control     (A.T.) Haines-Doran    

•t§Revue  of   Revues   (A.T.) King-Love-Haines-Crawford 

•t§Romance     (A.T.) Greta     Garbo     ...July     26 July     26 

°t§Rosalie  (A.T.)    Marion    Davies    

•t§Song    of    India    (A.T.) 

*t$Tampico     (A.T.)      

•t§Those   Three    French    Girls    (A.T.) 

*t§Trader   Horn  (A.T.)    Harry    Carey.     

*t§War   Babies    (A.T.)    Buster     Keaton     

•t§War    Nurse    (A.T.) 

•HWay  for  a  Sailor   (A.T.) John    Gilbert    

•t§Way   Out   West    (A.T.) Haines-Hyams     

•t§World's    Illusion.   The    (A.T.) 


Title 

•♦saii    Teed    Up 

•t§Baby    Follies    (A.   TO. 
'tt Hem    Shooters 
•t§Below  Zero   (A.  T.)    .. 

•HBig    Kick.   The 

*t|Biltmore    Trio     

•tsBlottO 


SOUND  SHORTS 

Star  Rel. 

..Charley    Chase    Apr. 

.  Revue     Apr. 

nur    Gang       Mav 

. .  Laurel  -  H  ardy     Apr. 

..Harry    Lanudon    Mar. 

Ian. 

. .  Laurel- Hardy    Feb. 


•tlBrats      Laurel-Hardy     Apr. 

*t§Clock    Shop,    The Revue     May 

*t§College    Hounds    Dogs    

*t§College    Remote    Blltmore  Trie   Jan. 

•ffDoerr,    Clyde    Jan. 

•t§Fast  Work   (A.   T.)    Charlie     Chase     June 

'tlFifty   Million   Husbands Charlie    Chase     May 

tSFIghtlng    Parson Langdon    Feb. 

'tlFlrst    Seven    Years,    The Our    Gang    Mar. 

'Flower   Garden Revue     Jan. 

•t§Gems    of    M-G-M    (A.T.) 

•t§Haywlre     (A.T.)     Laurel-Hardy      May 

•  +  cHead   Guv.    The  Harrv    1  anodon    '»n 

•t§Hog  Wild   (A.  T.)    Laurel-Hardy     May 

•'-;Hnt    oog Dogs     - 

•t§Klddles    Rovue    (A.    T.) Mar. 

*t  §  King.   The    Harry    Langdon    June 

•^Manhattan    Serenade    (A.    T.) .  Hackett-Doran     

t§ Night  Owls   (A.  T.) Laurel- Hardy     Ian. 

't§Old    Man  Trouble   (A.T.) Davidson-  Nichols      

•tsReal   McCoy  (A.  T.) Chase     Feb. 

*tfShlv»rlng    Shakespeare    Our    Gang    Ian. 

'tSShrlmp,   The   Harry    Langdon    May 

*t§Song    Writer's    Revue.    The    (A.T.) 

*t§Tough    Winter.    A Our    Gang    June 

't§Van    &    Schenck Jan. 

tSVodeville    (A.  T.) Laurel-Hardy     

"tCWhen    the    Wind    Blows Our    Gang    Apr. 

•t§ Whispering    Whoopee    Charlie    Chase     Mar. 


PARAMOUNT 

FEATURES 

Star  Rel. 

.Moran    &    Mack Aug. 

.Helen    Morgta    Jan. 

.  Skelly-Wray-Powell     Jan. 


Date 
19.. 
12    . 

17     . 

28.. 
29.. 
25.. 
8.. 
27. 
10.. 


Length            Reviewed 
.  1895 Mar.  20 


Feb.    15 


..IBK' 
..1889.. 

..1827 Jan.    25 

...853 

..2654 Feb.   15 

.1928 Apr.       6 

.2    reels 

. .  .2  reels Mar.    29 

...853 

...572 

..1866 May  24 

..1846 Mar.  29 

...1877 Dec.   14 

..1843 Apr.     5 


29.. 
II. 

31 

15 
14. 


.1775.... 
.  IR7«  ... 
...1775  . 
.  2   reels. 


.June     7 
'.  Feb.    IS- 


.1787. 


...1895... 

..  2  reels. 
...1899... 
...1870... 

.1738 Feb.  15 


..Dec.   14 
'..Dee.  U 


..1880... 
...799... 
..  2  reels. 
..1795... 
..1907... 


Mar.    29 


Title 

•^Anybody's    War    (A.T.) 

*t§Appleeauce     (A.T.) 

"t§Behind    the    Make-Up(A.T.) 

•t§Benson  Murder  Case  The  (A.T.)  Powell-Pallette-Calvert     Apr. 

•t§Blg    Pond,    The    (A.T.) Chevalier-Colbert      May 

•t§Border    Legion,    The    (A.T.) ..  Arlen-Wray. Holt    June 

•t§Burnlng    Up    (A.T.) Arlen-Brlan     Feb. 

•t§Clvlllan     Clothes     (A.T.) Cooper-Collyer     July   12 

*t§Dangerous    Dan  McGrew  (A.T.)  Helen     Kane     July       5 


Length 

Date 

Feet    Mlns. 

Reviewed 

2.. 

.6750 75.. 

.Apr.     5 

4.. 

..7068. ...78. 

..Oct    12 

II.. 

..6364. ...71. 

..Oct.    26 

12.. 

..5794.... 65. 

..Apr.    19 

3.. 

..6984.... 78. 

..May    17 

28.. 

..6088.... 68. 

..July    8 

2  ;; 

..5251. ...58. 

..Feb.   15 

..71. ..June  28 


'Means   synchronized   score,    t Means   sound   effects.    §Means    voice   (including   dialogue   and   incidental   songs).    A.T.   after   title   means 

All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


August  2,  1930 


M  o  t  i  o  n    Picture    News 


111 


t§Dangerous     Paradise     (A.T.)  ..Carroll-Arlen      Feb.     22 5244... 

t§Devil's    Holiday,    The    (A.T.).  Nancy    Carroll     May      24 6743... 

tSFollow      Thru      (A.T.) Rogers-Carroll      July    26 Not    set 

t§For    the    Defense    (A.T.) William    Powell    ,.  July  26 5670.... 


•t§Grumpy    (A.    T.)    Cyril    Maude    Aug. 

•f§Honey    (A.T.)     Nancy     Carroll     Mar. 

*t§Kibitzer    (A.T.)     (D.)     Green-Brian-Hamilton     Jan. 

•tILadies    Love     Brutes    ( A.T.) ..  George    Bancroft     Apr. 

•t§Let's    Go    Native    (A.T.) ivwiUunaia-Uakie      Aug. 

•t§Light  ot    Western   Stars  (A.T.) Arlen-Brian-Green     Apr. 

•t§Love    Among    the    Millionaires  (A.T.) ..  Bow-Smith      July 

•t§Love    Parade     (A.T.)     (Di  Chevalier-  MacOonald      Jan. 

t§Man    From   Wyoming    (A. T.).  ..Cooper-Collier     July 

•^Manslaughter      (A.     T.i LoiDtsit-March     ~uy. 

•t§Men    Are    Like    That    (A.T.).. Hal    Skelly     Mar. 

•t§Only   the    Brave    (A.T.)    Gary    Cooper    Mar. 

•{§Paramount    on    Parade    (A.T.)Soecial    Cast    Apr. 

•tlReturn  of   Fu   Manchu    (A.T.) .  Oland-Arthur     May 

•t§Roadhouse    Nights    (A.T.) Morgan-Ruggles     Feb. 

Reviewed   as   "River   Inn"    In     Dec.     28,      1929 


23 5940. 


29. 
II... 

26.. 

16... 

19. 


67UI 
7273... 
.7177.. 
.6560.. 

6312 


19. ..6190... 

18... Iuu6< . 
12.  ...6120. 

M 

22 


.58. 
.75. 

63.'.' 
.66. 

../4. 
.81. 

..70. 

..6j 

.70. 

71.. 

.Ill 


..5500.. 

..6024.. 

..9125.. 
17. ...6586.. 

15 678U.. 

Issue 


26.. 


•t§Safety    In    Numbers     (A.T.) .  .Charles    Rogers    June     7 7074 

•t§Sap    From    Syracuse    (A.T.).. Jack    Oakie    July     26 

•t§Sarah    and     Son     (A.T.) Ruth   Chatterton    Mar.     22 6868 

•tSSeven    Days'    Leave    (A.T.)...  Gary    eooper    Jan.     25 6100 

Reviewed    under    the    title    of     "Medal"    In  Nov.   23,    1929  Issue 

•t§Shadow    of    the    Law    (A.T.) ..  Powell-Schilling    June     14 6392. 

•t§Silent     Enemy,     The     Indian    Cast    Aug. 

•t§Slightly    Scarlet     (A.T.) Evelyn    Brent    Feb. 

"t§sociai    Lion,    The    (A.T.)    Oakie-Brlan     June 

•t§Str«t    of     Chance     (A.T.) Wm.    Powell    Feb. 

•t§Texan.    The    (A.T.) Gary    Cooper     May 

•t§True    to    the    Navy    (A.T.) Clara    Bow    May 

•^Vagabond    King.    The    (A.T.) .  King-MacDonald-Oland    Apr. 

•With    Byrd   at   the   South    Pole June 

•tlYoung    Eagles    (A.T.) Charles   Rogers    Apr. 

•tSYoung      Man     of     Manhattan 
(AT)     Colbert-Ruggles     May 


2 8080 

22.... 6402.. 

7.... 5403.., 
8. ...7023... 
10 7142.. 


31 
19.. 
28.. 
5.. 


6336. 
9412.. 
7411.. 
6405. . 


.88. 
..71. 
..60. 

.90. 
..68. 
..71. 
.105. 

.82. 
..71. 


..Feb.  22 
..May  17 
.May     24 

.July    12 

.July  12 
..Fed.   22 

.Aug.  31 
..Apr.  19 
.  .  May  31 
..May    31 

July  12 
..Oct.  19 
..July    12 

.July  26 
..Nov.  23 
..Mar.  15 
..Apr.  5 
..May  10 
..Dec.   28 

..June  ' 

..Aug.  2 

..Mar.  Zi 

..Nov.  23 

..June  7 
..May  17 
..Jan.  25 
..June  2i 

.Dec.  28 
..May  17 
..May  17 
..Jan.    II 

.June  23 
..Mar.  22 


17. ...7621. ...85. ..Apr.   26 


Coming  Feature  Attractions 

Title  Star  Rel.  Date         Length        Reviews* 

•tIAnimal    Crackers    (A    .T.) Marx    Brothers    

•tSBaekstage    Bluet   (A.   T.) Moran    &.     Mack 

•tfBetter    Wife.    The    (A.    T.)..  Chatterton- Brook     Aug.     30 

*t§Blue   Angel,   The    (A.T.) Emil    Jannings    

•tsBusmess    is    Pleasure    (A.T.) 

♦t§Cave    Man.    The    (A.T.) Geo.     Bancroft     

•t§Danclng     Mothers     (A.    T.) 

•t§Feet     First     (A.     T.) Harold    Lloyd    

•t§Fightlng   Caravan,   The(A.T.) .  Cooper-Torrence     

•t§Fleth   of    Eve    (A.    T.) Nancy    Carroii    

•t§General.     The     (A.     T.) Huston-Francis     

•t§Heads    Up    (A.    T.) Rogers-Kane      

•tfHoneymoon    Lane    (A.    T.) Eddie   Dowling    

•t§Huckleberry     Finn     (A.    T.).    Junior    Coghlan    

•f§Kid    Boots    (A.    T.) Jack    Oakie    

•HLadies'    Man    (A.    T.) William    Powell    

•t§Last    Company,    The    (A.T.) . .  Veidt-Evans     

•tsLaughlng    Lady,   The    (A.T.) .  .Chatterton-Brook     

•t§Laughter    (A.    T.)     .  Nancy  Carroll 

•+§Leave   It   to    Lester   (A.T.) 

•t§Little    Cafe.     The     (A.    T.)..  Maurice    Chevalier    

t§Love     Waltz.     The     (A.T.) Harvey-Batten     

•t§Man    From   Wyoming    Gary    Cooper    July    12 6120 68...    July    12 

MsMerton    oi    the    lalKiet    (A.T.)  Jack    Oakie    

•tSMolinoff   (A.T.)    Charles    Rogers     

•tIMorocco    (A.   T.)    Cooper- Dietrich     

•ffMonte     Carlo     (A.     T.) MacDonald-Buchanan     

•tsNew     Morals     (A.     T.) Chatterton-Brook    

•t§Queen    High    (A.    T.) Ruggles-Rogers-Morgan      Aug.       23 July   26 

•t§Right    to    Love,    The    (A.T.)..  Ruth   Chatterton   

•t§Rodeo   Romance   (A.   T.) Arlen-Carroll     

•flRase  of  the   Rancho   (A.  T.). .  Gary    Cooper    

•flRoyal    Family.    The    (A.   T.) ..  Frederic    March    

•f§Scarab  Murder    Case    (A.    T.)  William     Powell     

•tsSea    God,    The    (A.    T.) Arlen-Wray      

•t§Sklppy    (A.    T.)     *,••••■«! 

•tSSpoiler.    The    (A.    T.)     Gary   Cooper    

•tSStitlon  S-E-X    (A.   T.) Clara     Bow     

•t§Tom    Sawyer    (A.    T.)     Jackie    Coogan    

*S§Yeuth    (A.    T.) Hersnolt- Wray       

SOUND  SHORTS 

Title  Star  Rel.  Date  Length  Reviewer 

ItSArri^ents   Will   Happen   (A.T.)  Smith    and     Dale Aug.       2 2  reels 

*t§Actiens     Speak     Louder     Than 

Words    Wm.   &.   Joe   Mandel May      3 I  reel 

•t/sArtist's   Reverie.  The   (A.T.)..  Asli-Washington      I  reel June     14 

•t§At    Home     (A.T.) Lulu     McConnell     I  reel 

•t§Ballet   Class.    The    (A.T.) De    Mille-Albertieri     May      31    ...  I  reel 

*t§Barnacie       Bill,      the      Sailor 

(A.T.)     Talkartoon    I  reel 


1794. 

4 604 

■  5 ...  .2  reels 

5 I    reel May  24 

10 I   reel 


24....  I   reel. 


*tsBearded   Lady   (A.   T.) Christie    Comedy    Mar. 

•tSBedelia         Screen  Song    Jan. 

•t§Belle   of   the    Night Feb. 

•tfrhinatown    F->ntasv.    A..      . . .  .Miller-Dova    July 

•tSChords    of    Memory May 

"t§cockeyed    News    (A.    T.)    Eddie    Cantor    

•tsCome     Take     a     Trip     In     My 

Airship    Screen   Song May 

•t§Confounded    Interest    ( A.T.) . . .  Haymond     &     Caverly 

•HDance,    You    Singers    (A.T.)..  Puck   &    White 

•fsDeep    "C"    Melodies Frances    Williams    Jan.      25. 

"t§Desperate    Sam    Bert    Green     Mar.     29. 

•t§Dlzzy    Dishes    (A.T.) Talkartoon      Aug.      9 

•fijDont    Believe    It    (A.    T.) . .       Christie    Comedy    Feb. 

•tIDown    With    Hu*han*«      .  > rihnr- Roach    ..      Mar. 

•t§Dresden    Dolls    (A.   T.) Gamby    July 

*t§Duke  of  Dublin   (A.    I.) Cnnstie    Comedy         ...  Feb. 

•t^Famlly    Next    Door.    The Charles    Runole*        Jan. 

•t§Fatal   Card.    The    (A.T.) W.    &    E.    Howard 

*t§Feelin'   Blue  (A.T.) Ash- Washington     I  reel. 

*t§Firebugs    Talkartoon     May     10 704.. 

•t§Fit  to   Be   Tied   (A.T.) Burns    &    Allen Aug.      2 I   reel... 

•t§For    Love    er    Mean    i  AT.) ..  .Christie    Comertv         ...  Jan.       4...    1870   

•t§Food   for   Thought   (A.T.) Allen     &     Canfleld I  reel      

*t§Getting   a   Break    Block    &    Sully May    17 1  reel June   28 

•t9Getting  a   Ticket   Eddie    Cantor       Mar.    22 948 -n 

1§Glow  Worm.  The  (A.T.) Screen    Song    Aug.    23 564 July    19 

•tSGrand    Uproar    (A.T.) Talkartoon      I  reel 

•t§Helplng    Hand.    The    (A.T.) ..  Solly    Ward    I  reel 

•t§He   Was   Her   Man    (A.T.) Gilda    Gray    2  reels. 


8. 

26 


II 


.901.. 
.1832.. 
.  I  reel. 
. 1872.. 
.1660.. 
. I  reel. 
.1850.. 
.1381.. 


Mar    2? 
Mar.  22 


Feh     15 


Apr.    19 


Mar. 
Mar. 


.  Aug. 
Apr 


•f§His    Honor,    the    Mayor Christie    Comedy 

*t§Hot   Dog Talkartoon     

•t§Hot    Time    In    the    Old    Town 

Tonight.   A    (A.T.) Screen   Song    ... 

*t§l    Came    First     Herman    Timberg 

•tll'm  a   Wild   Woman    (A.T.)...  Boydell-Ash      

*t§l'm    Afraid   to    Come    Heme    In 

the    Dark    Screen   Sing    Feb        I    . 

*t§l'm    Forever    Blowing    Bubbles   Screen    Song    Mar.     15.. 

*t§ln   the    Good    Old    Summertime 

(A.T.)     Screen    Song    June      7. ...I 

*t§ln  the   Shade  of  the   Old   Apple 

Tree    Srreen  Snno      Jan.      18 

*T§lnsurance     Eddie    Cantor    I 

•^Introduction     of      Mrs.      Gibbs 

(A.T.)     Lulu     McConnell     

*t§ Jazz   Preferred    (A.T.) Zelaya      I   reel . . 

•t§Kandy    Kabaret    (A.T.) Children's      Ballet      I  reel. 

•t«La   Paloma    Screen    Song     Apr.      12 574. 

•TSLa   Schnapps.    Inc.    (A.T.) Smith    &.    Dale    

*t§Lady,   You   Slay   Me   (A.T.)...   Perkins-Hillpot     I     reel 


22....I665 July    5 

29 I   reel 


.  I   reel July      5 

.814    

. I  reel 

.   651 Jan.    25 

.  I   reel 

.  I   reel 


52 
reel. 


..July     5 
June  23 


•tsLet  Me  Explain  (A.  T.) Christie    Comedy    Jan.       4....  1870 

•fSLovers'    Lane    (A.T.) Arthur    &    Morton    Havel 

•tSMany     Moons     (A.T.) Bruce     Novelty      Aug.      9 I    reel 

•f§Meek    Mr.    Meek.   The    (A. T.J.Jimmy    Barry    I  reel 

•T&Mlllion    Me's.    A Lee   Morse    Apr.     26 964 Jan.    25 

•t§Moon   Bride's   Wedding,    The..U.    S.     Indian    Band Feb.    22 967 

•♦^Mountain    Melodies Jan.      II 994 

*t§My    Gal   Sal    (A.T.) Screen    Song     I  reel 

•^Neighborly    Neighbors    (A.T.) .  Lulu    McConnell        Aug.     16.      2  reels 

*t§New      Rhythm Azpiazer    &.     Band     July     26 

•t|Ole    Man    Whoopee    (A.T.) Art    Frank    I     reel     July    26 

•tlParamount    Acts    I  reel 

*t§Paramount     Comedies     2  reels 

*  1 1  Paramount     Pictorials     

*1§Paramount    Screen    Songs    I  reel 

•§tParamount    Sound    News I  reel 

*t§Paramount     Talkartoons     I  reel . 


'TsPrlsoner  „    Song.    The Screen     Song      Mar. 

•tSRadln    Riot         Talkartoon     Feb. 

•t§Resolutions     (A.T.) Billy    House    Auq. 

*t§Rube,    The    Jimmy    Barry    June 

•TsSali    Water    Ballads Mar. 

•tlscrapplly  Married  (A.  T.) Christie    Comedy    Feb. 

*t§Schipa,    Tito    May 

■tsso  This  Is  Paris  Green Fazenda  Jan. 

•tlStory    Book  Parade.  The  (A.T.)  Children's     Ballet     I  reel 

•tlstronger    Sex,    The    (A.T.) Christie   Comedy    Mar.      15 1760   . 

*tSSunset    Hunter.    The June     24   .1   reel 

*t§Tide    Rises.   The    June     14 I  reel. 

"t§Toys     Ormonde    Sisters    June    28 1   reel. 

•tlTwentieth    Amendment.    The     (A.T.) 2  reels 

•t§Voices   of    Lonely    Men Apr.      19 I  reel. 

•t§Wenderlust    Bruce  Seenle   Apr.       5 I  reel. 

•tSWee   Bit  0'  Scotch   Feb.       8 1022. 

•-§Wise    Flies    (A.T.) Talkarton    July     19 I  reel. 

•t§Yei.   We   Have   No   Bananas. ..  Screen    song       Apr.    26 ....  I    reel. 


738. 

15...      737     Feb.    15 

30 2  reels 

21 I  reel 

8 907 

22 1634 Jan.    18 

24 I   reel 

18 1747   Jan.    25 


May     24 


PATHE 


FEATURES 

Title  Star 

•tSBachelor's  Secret.  A  (A.T.) (F).  Alan    Hale    

*t§Beyond     Victory     (A.T.) Boyd-Collyer    July 

•TSBig   Shot.    The    (A.  T.)    (F) 

•t§Clothes    (A.    T.)    (F) ,... 

*t§Crashing  Through  (A.  T.HF) 
•t§Grand  Parade  (A.T.)  (OIF) 
•t§Hot  and  Bothered  I  A.  T.)  (F). 
•tJOfficer    O'Brien    (A.T.)    (F). 

•tsNeghgee    (A.   T.)    (F) 

•t§Palnted    Desert   (A.   T.)    (F)..  William 
•t§Pararhute    (A.    T.)    (F) 4 


Length 
Feet.  .  M  ins. 


Constance  Bennett   May  4. 

Wm.     Boyd     June  8. 

Twelvetreet-Seott    Feb.  2.. 

Eddie  Quillan   Aug.  24. 

William    Boyd     Feb.  15.. 

Ina   Claire    May  25. 

Boyd     

■  -Lombard       iiilv  >9. 

•tIPardon    My    Gun    (A.T.) Starr- Duryea     June  29.. 

*t§Play    Boy    (A.    T.)    (F) Louie   uuuian 

*t§Saratoga    (A.T.)    (F) Constance   Bennett    ink  =; 

•t§Swing    High    (A.T.)    Twelvetrees-Scott     June  18.. 

•tiTreasure   Girl    (A.   T.)    (F) Aug.  3. 


.7607 84. ..Nov.    15 

'.  6740. ...  73'. '.'.Nov.'  '$6 


.5654. 


.7500. 


.63  ...July    > 


.75.... May    » 


Coming  Feature  Attractions 


Title  Star 

*t§Adam  and   Eve  (A.T.) Constance    Bennett 

*t§AII    the    Way    (A.T.) ..Constance    Bennett 

*t§Greater    Love.    The    (A.T.)..    .Ann    Harding    

•t§Her    Man     (A.T.) Helen     Twelvetrees 


Rel  Date        Length         Reviewed 


•tlHoliday     (A.T.) 

M§ln   Deep  (A.T.) 

•tsl    Take  This  Woman   (A.T.) 
•t§Last    Frontier.    The(A    .T.). 

•t§Lazy    Lady    (A.T.) 

•tlLooklng  for  Trouble   (A.T.). 

•t§Night    Work    (A.    T.) Eddie     Quillan 

•t§North  of  the  Yukon   (A.T.).      William    Boyd    

*t§Price  of  a  Party,   The   (A.T.).  Helen     Twelvetrees     .... 

•t§Rawhlde    (A.T.) William    Boyd     

*t§Romance    Harbor    (A.T.) 

•tlSiren    Song,    The    (A.T.) Mary    Lewis     

•t§Taking   the   Rap   (A.T.) Robert   Armstrong    

"t§Thls    Marriage    Business    (A.T.) 

•t§ Up  and  At'  Em   (A.  T.HF) 

*t§War  and   Woman   (A.  T.XF) . .  Boyd-Harding-Armstrong 
•t§Woman    Afraid.  A    (A. T.XF) 


Harding-Astor-Horton     Not    Set 8870 97. 

Constance    Bennett    

Harry    Bannister    , 

William    Boyd     

Constance    Bennett    

Eddie     Quillan     


.June    14 


SOUND  SHORTS 

(Available  sound-on-Hlm  and  sound-on-disc ) 

(Note:    Pathe    does    not    list   running    time   on    Shorts.      The    approximate    running    time   *f    reeis 
In  the   important  series,  however,  follow: 

2    reel    comedies 26  nil. 

Pathe   Sound    News 10  mln. 

Pathe     Silent     Newt 10  Bit. 

Pathe    Audio    Review II  «l«- 

Pathe   Review   II   min. 

Aesop's    Fables    8  flila. 

Grantland    Rice    Sportllghts 10  tela. 

Talking    Topics   of    the    Day 7  all. 


Title 

•ttjAII   Stuck  Up   (A.T.) 

'tSAmerica     or     Bust     (A.T.) 

•tsBeauty     Spot.     The     (A.T.)... 

•t§Big    Hearted    (A.T.) 

*t§Blg   Tap   Champions   (A.T.)... 

*t§Bovt     and     Arrtwt.  .  

•t§Pugville    Romane   (A.T.) 

*t§Campus   Favorites   (A.  T.).... 

*t&oarnival    Revue    (A.    T.) 

•tSfhamoion  Makers  (A.T.)  .. 
MSChild    Life   of    India    (4.T.). 

•T9i,hilis  and   Fever   (A.T.) 

MfXIothes  Make  the  Man  (A.T.).. 

*t§Cover    Charge    (A.T.) 

•flCrosby's    Corners    (A.T.) 

*t§Darktown     Follies     (A.T.) 

•StOeep    South     (A.    T.) 

•t§Dixie     Days     (A.T.) 

•tsDogglng    It    (A.T.) 

•t§Domg    Phil   a    Favor    (A.T.).. 

*t§Drums  of   Fear  (A.T.) 

•f§  Fairway    Favorites    (A.T.) 

•tlFeline     Fighter     (A.T.) 

•t  IriftyMilesirom  Broadway  ( A. T.). 
•tSFIsh.    Fowl   &    Fup    (A.T.).... 

•t§Foolish      Follies      (A.T.) 

•t§Glacier's  Secret,  The  (A.  T.). 
•tlGolden  Pagoda,  The  (A.T.).. 
•tGood  O'd  School   Days  (A.T.).. 

•*§Happy     Golf    (A.T.) 

it§Hearts  and   Hoofs   (A.T.) 

,*T§Haunted    Ship     (A.T.) , 

*t§Her    Hired    Husband  (A.T.) .. . 

•t§High    and    Dizzy 

•t§H  is     Birthday    Suit    (A.T.)... 

•t§High   Toned    (A.  T.) 

*t§Home,    Sweet   Home    (A.T.)... 

•tljHonest    Crook!    (A.T.) 

•HHooked   (A.T.)    

•tSIn   the   Park    (A.T.) 

•t§lron  Man.  The  (A.T.) 

•tSJungle  Jazz  (A.T) 


Star  Rel  Date 

McNaughton-Knapp    Jan.       19. 

Daphne    Pollard    

Oawson-Carney      Mar.     30. 

Harry     Gribbon     

Sportllght   Mar.     23. 

Sportllght        Jan.       12 

Aesop    Fables    


Hiatt-Hughes     

Soortlioht      

Vagabond   Adv.   Series 

bhcan-Knapp     Apr. 

Feb. 

Topics   of  the    Day    Feb. 

Reg.     Merville     Feb. 

Buck    &    Bubbles Mar. 

Song    Sketch     Apr. 

Aesop    Fables    Mar. 

Sportllght     Mar. 

Mackenzie    Ward  Feb. 

'agabond    Adv.    Series 

Sportllght   May 

Sportlignt     Feb. 

Watson- Merville      Mar. 

Sportl Ight    Apr. 

Aesop     Fable  Mar. 

Vagabond    Adv.    Series    May 

Vagabond     Adventure    Series.  May 

Aesop     Fable     Mar. 

Sportllght   Jan. 

Keefe-Rico     

Aesop    Fable    April 

Noel   Frances  Jan. 

Geo.    LeMaire    Mar. 

Herman-Green    Mar. 

"Buck    &    Bubbles" Feb. 

Topics    of   the    Day    Mar. 

"Buck    &    Bubbles" Mar. 

Sportllght     

Topies   of   the    Day Jan. 

"Aesop    Fiblet"    Jan. 

Aseop   Fable   


Length         Reviewed 

. .  .2  reels Feb.     I 

2  reels June  21 

. .  .2  reels Mar.  22 

..2   reels June   28 

. . .  I    reel 

. . .  I   reel Jan.    II 

. .  I   reel June  21 

..I    reel July    6 

.  .  .2  reels July    19 

. .  I     reel June     21 

..I     reel July  12 

.  ..2  reels 

. .  .2  reels 

. . .  I   reel Feb.   15 

...2  reels Feb.    15 

. .  .2  reels Feb.  22 

..I    reel June    28 

...  I  reel ....    

. . .  I   reel Mar.    15 

. .  .2  reels Feb.     8 

. . .  I  reel June  28 

...  I  reel 

. ..  I   reel Feb.     8 

.  .2  reels 

..I  reel 

. ..  I   reel Mar.    8 

.. .  I   reel May  31 

.. .  I  reel Apr.     5 

. . .  I   reel Mar.    8 

. . .  I  reel Jan.    25 

. .  .2  reels May  31 

. ..  I  reel May     I 

.  .2  reels Jan.      4 

. .  2  reels 

. .   2  reels Mar.      I 

.  .2  reels Feb.      3 

..  I  reel Feb.     22 

.  .2  reels 

...I   reel 

. . .  I  reel Jan.    18 

. .  .1  reel Jan.    18 

. . .  I   reel July    19 


'Means   synchronized    score. 


fMeans   sound   effects.    §Means    voice   (including   dialogue   and   incidental   songs). 
All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


A.T.   after   title   means 


112 


Motion    Picture    News 


August  2,  19  3  0 


•t§Laft-   of    Chang-How    (A.T.) ..  Vagabond    Adv.    Series 2  reels June     7 

•♦St  rive's     Memories     (A.T)  Song   Sketch    Feb.      16 1   reel 

•tSMInd      Your      Own      Buslneii  , 

fa    x)  2  reel* July   12 

lt§Musical     Beauty    Shop     (A.T.) 2  reels June     7 

ItlNoah    Knew    His  Ark    (A.T.) .....I  reel June     7 

•t§On    tne    Air    (A.T.) Toplce   tf   the    Day Jan.       12 I   reel .Jan.    II 

•t§Oom    Pah    Pah    (A.T.) Aesop    Fable    May    II 1  reel June     7 

•t§Pathe  Audio  Review  (A.T.)...  Released   Every  Week I  reel 

•t§Pathe    Sound    News Released    Twice    Every    Week I  reel. .. 

•t§Pertect    Match.    The    (A.T.) ...  Butler  Mayo     Apr.         6. ...2  reels Apr.     5 

•t§Pick    'Em    Young    (A.T) Agnew-Geraghty     May        4 2  reels May  10 

•§tRanchhouse    Blues    (A.T.)     May       17 . ■.:■■„: 

•t§Red    Heads    (A.T.)    Nat   Carr    2  reels May  24 

*t§Rich    Uncles    (A.T.) Richard    Carle     May       II I   reel May     3 

•t§Rlde  'Em   Cowboy    White-Carney     April     13 2  reels Apr.     5 

•tSRomeo     Robin.     A 'reel  . June  28 

•t§Royal    Flush.    A    (A.T.) • •  •  •  •  •  •  -2  reels 

•tORubevllle    NHht   Ciu»    (A.T.).H.    B.    Wateea Jan.      26. ...2  reels Nov.  18 

•fjSacred    Fires    (A.T.) Vagabond    Adv.    Series 


.Jan. 

.  Feb. 

.  Apr. 

Feb. 


5.. 


2. 

20. 
16. 

'  V.' 

6. 

23. 


.2  reel Jan. 

I  reel Feb. 

.2  reels Apr. 

I    reel. . . .       Feb. 

reel July 

I   reel May 

I  reel Apr. 


8 
19 
I*. 
26 
lu 
12 
..  I   reel Feb.    15 


•TSShlp    Ahoy     (A.T.) Ae»e»    fable     

"tsSinging    Saps    (A.T.) Aesops    Fables 

•t§Slxteen    Sweeties    (A.T.) nVhlte-McNaughten 

•tSSky    Skinners    (A.T.) Aesoo    F»M.» 

»t§Snow    Time     Aesop     Fable     

•TSSongs    ot    Mother Song    Sketch    Feb. 

•tsSpllls  and  Thrills   (A.T.) Sportllght     Apr. 

•t§Splashing    Through    (A.T.)..     Sportllght   Feb. 

•StSporting   Brothers  (A.T.)    I   reel June      ; 

•StStreets    ot    Mystery    (A.T.)     ..Vagabond     Adventure     Series.  June        2 I   reel May     3 

•t§Swell    People    (A.T.) Marcia    Manning    July    19 

•tsTemple    of    Silence    (A.T.) Vagabond    Ad.    Series I   reel July    19 

•t§Tlght    Squeeze    (A.T.) LeMaire    Feb.        2 2  reels Nov.  23 

•tSTrumpeteer.  The   (A.T.) Song  Sketch    Jan.       19 I  reel 

•tSTrylnq    Them    Out    (A.T.) 2  reels June     7 

•t§Two    Fresh    Eggs    (A.T.) St.   John-Aubrey   2    reels July    5 

*t§Two    Plus    Fours Carr-Hill    2     reels July  26 

•isvoice    oi    the    aoa    (A.T.I song    shetcn    May         4. ...I   reel May     s 

•t§Western     Whoopee     (AT.).      .Aesop   Fables    Apr.      13 I    reel Apr.    19 

•>5wnat.    Ne   Beltl    (A.T.) Tttle*  of  the   Day Mar.       9....I  reel 


RKO 

FEATURES 


Title 
•t§Alias    French   Gertie    (A.T.).. 

*t§Beau   Bandit   (A.D.)    

*t§Case   ot   Sergeant    Grlseha 

•t§Cuckoos.    The    (A.T.) 

•HFall     Guy.    The    (A.T.) 

•t§Framed    (A.T.)        

•t§Glrl  of   Pert   (A.T.) 

•t§He    Knew   Women   (A.T.) 

-tSHit   the    r>eek    'A.T.)  .... 

•t§lnside   the   Lines    (A.T.) 

•fsLove    Comes    Along    lA.t.)..- 

*t§Lovin'   the  Ladles 

•t§Midnight  Mystery.  The  (A.T. 
"t§Runaway   Bride.   The   (A   .T.) 

•tsSeeond    Wife    (A.T.) 

•HSeven  Kevs  »o  Ruldoat*  'AT) 
•t§She's  My  Weakness  (A.T.). 
•tfShooting     Straight     (A.T.)... 


Star 

Daniels-Lyon    Apr. 

La    Rocque-Kenyon    Mar. 

.  Morrls-Compson-Hertholt     ...Feb. 

.  Wheeler- Woolsey    May 

.Mullhall-Clarke-Sparks    June 

Brent. Tnomev        Mar. 

.O'Neil-Sharland    Feb. 

.  Sherman- Joyce     May 

.  nakU-  w»iv«r      Fen 

.Compson- Forbes    July 

.  Udiueis- Hughes     Jan. 

Richard    Dlx      Apr. 

)  Compson-Sherman     June 

.  Astor. Hughes    May 

.  Nagel-Lee     Feb. 

Dix-Seegar     ,J»n. 

Carol- Lake-Bunce      Aug. 

Dix-Lawlor     July 


Coming  Feature  Attractions 


Title  Star 

•t§Babes    in    Toyland    (A.T.) Special    Cast     

"tSBunker    Bean    (A.    T.)     

•t§Check    and     Double     Check 

(AT)     Amos     n     Andy 

•t§Ciraarron    (A.T.)    Richard    Dix  

•t§Conspiracy,  The   (A.T.) .  Love-Trevor-Sparks    .. 

•tfeDlxlana    B*b*  DanleU  Aug.    30 

•t§Half  Shot  at  Sunrise  (A.T.)    Wheeler- Woolsey    

•tlHeart  of  the  Rockies  (A.  T.) .  Marshall-Daniels    

•t§Hlgh    River    

•t  {Hunted 


Length 

Feet.  .Mins. 

Revleweo 

21)   . 

..6202 65. 

.  .Anr.   19 

2.. 

.6169. ...69.. 

.June   21 

23.. 

..8191 92. 

..Mar.    o 

4.. 

..8100 90. 

.Apr.     5 

15.. 

..6175 65. 

.May   31 

16.. 

.6136. ...68. 

.Feb.   1* 

2.. 

..6174... 69. 

.Jan.      4 

18 

.  6319. ...70. 

.Apr.   2t> 

?   . 

.9327.      .85. 

.  n«e.    ?• 

20.. 

.July    12 

3.  . 

.  .7038 78 

Uc.    2, 

A. 

..6138...  68. 

..Feb.  22 

1.. 

..6463 72. 

.May   31 

24   . 

..6234.... 69. 

..May  ?4 

9 

..6058 60. 

..Feb.   15 

12. 

..6579       .70. 

.  .  Ian        ' 

24 

..  .not  set 

.June  28 

20.. 

..5800 65. 

Length 

.July    12 

ate 

Feet.  .Mins 

Reviewed 

.Not     set. 


•t§lron    Trail.    The    (A.    T.) 

•tSLadles    ot    the    Past Bettv     Compson 

•tSLawful    Larceny    (A.    T.)     Daniels- Thompson     Aug. 

•t«Leathernecking     'A.    T.)     Foy,     Jr.-Rubin      

•t§Old    Accordion    Man.    The 

(A      t  )  Joseph     Cawthorn     

•t§Perfec't    Alibi.    The    (A.    T.) ................... 

•TSRecord  Run  (A.T.) Wolhelm-Armstrono-Arthur     , 

•t§Sensatlon    (A.T.) _•••-.    .••■„••■■;.■ 

•t§She's    My    Weakness    (A.T.).. Lake-Carroll     

•tSSMver    Horde    (A.    T.)     Brent- Wolheim     

•t§Upperworld    (A.T.)    


.6379... 67... July    19 


SOUND  SHORTS 

Title  8t»r 

'tSAge  of  Innocence.  The( A.T. (F). Paula  Trueman    .. 

■t§Betore    Breakfast    (A.T.)(F) 

•t§Bobbed    Wire    (A.    T.)     Dane-Arthur      

•tIBridegroom.     The     (AT.)'F)      Marc     Connelly     

•t§Broken  Wedding  Bells  (A.T. ).  Dane-Arthur    

•tICampus    Sweethearts     (A.     T.)  (F&D)     . . . . . . . 

tlCash    and    Marry    (A.T.) Vaughn-Cooke-8argent     

•tSDear    Slaver    (AT.) Vaughn-Cooke      

•llEventually    But    Not    Now    (A.T.)    (F&D)    Vaughn-Cooke. 

•tSFalr     Deceiver.    The     (A.     T.)      (F&D)      

•tST.eneral    C.ln«hnro      AT.)    (F)     N««    C«rr 

•t§Golf    Specialist.    The W.    C.    Fields 

Mc,(iunboai   um.ourii   (A.T.)  IF). Nat    Carr      

•t§Guest.    The    (A.    T.)    (F&D)       Marc    Connelly    

•tSHot    Rrldoo    (A.    T.)    (FID)  

•tSHumanettes     Benny   Rubin    

•fsJazz    (A.T.)    (F)  Duke    EHmuion   &    Orchestra    Feb. 

'HLand  ol  the  Sky  Blue  Daughters  Vaughn-Cooke     ........... 

tkost    and    Foundered    (AT)      (F&D)     ..Vaughn-Cooke 

| Magnate.   The  (A     T.)  (FAD)     Marc    Connelly    "»f-    ■»•■•'   ""  .   .      5 

SMen    Without   Skirts    (A.T.) ..  Dane-Arthur •"•  ••  •_••••*,  "•» July 


Rel. 

Date 

Length 

Reviewed 

Jan. 

5.. 

. .  1  reel 

Mar. 

9.. 

..2  reels. . . . 

Feb' 

2,. 

. . 1  reel 

...June  21 

Mar. 

9.. 

..2  reels.. . 

Mar. 

16.. 

.  .2  reels. . . 

Mar. 

2. 

.  .2  reels. . . . 

. . . Feb.  22 

Apr. 

13.. 

.2  reels. . . . 

..Apr.    19 

Jan. 

6.. 

. .  1  reel 

Apr. 

13. 

2  reels . . . 

.2    reels... 

....July    5 

Jan. 

12.. 

.2  reels. . . . 

...Nov.     9 

May 

25.. 

. .  1   reel. . . . 

May 

II . . 

.    2    reels. .  . 

. 1    reel 

....July    6 

Feb. 

9. 

.  .  1  reel.  ... 

Mar, 

30 

.    2  reels. . . 

Jan. 

19.. 

.  .2  reels.  .  . 

Mar. 

30.. 

(    reel 

Mickey's 
§Mickey's 


Champs 
Luck 


(A 
(A 


t!)  (F&D)    Mickey   Yule .'.'.'.'.'..    Feb       2. 
T.)  (F&D)    Mickey    Yule Mar.    30. 


.2  reels. 

2  reels   . 

2  reels 

2  reels. 

2  reels. 
.1  reels. 

2  reels. 
.  .2  reels. 

2  reels. 


Apr.    12 


•  {Mickey's  Master  Mind  (A.  T.)  (F&D)    Mickey   Yu  e Mar.      2 

•  llWickey's   Merry    Men    (A.    T.XF&D)    Mickey   Yule ulv  20 

•  SMIckey's      Strategy      (A.      J.    (F&D)    Mlekey    Yu  e Ian.       5.. 

•tSMIckey's      Winners      (A.      T.UF&D)    Mlekey   Yue Aug  17.. 

•TSMIckey     the     Romeo     (A      T.)  (F&D)    Mickey    Yue lune  22. 

•HMickey   the    Whirlwind    (A.T.)  (F&D)    Mickey   Yule Apr.  27.. 

•MMIekey    th.    Warrior Mlekey    Yule    May  25        -    - ... 

msa  M^en,,  «a:t.)V.v.ft^  JerSo  -mm:: ::  :::./.  .'.v..  .v.v.  ig:.  ::::::>£  SJ 

•t?Old  Vamps  for  New  (A.  T.)    .  Viughn-Ceok*    Feb       2  ..   2  reels J*n.    » 

•»«0,lnr,k.      Flvmr.     «^10.<     (A.T.)  .     lune  22..        >'"'        ••  ,,,,„     ,, 

•t§Peep   on   the    Deep.   A Clark    &    MeCullough f.L—;.— \  ™&"' 

•t5sett.n»    Sen.    The    (A.T.)    . . . .  Vdugnn-oooke    Feb.  16 .. .  .2  ree Is .. . . 

•t§8loeplng     Cutles     (A.T.) Alberta     Vaughn     Jan.      5.    .    2reels... 


MSSleep      . 

•t5Sonq    and    the    Sergeant.    The 

(A.T.)      M,y 

•tSStrange     Interview.    The 

(A  T  )     (F)  Sherwln-Knowles 

•♦{While   Auto   Walts   (AT.)(F) 

•t5 Who's   Got  the   Body    (A.T.)..  Nick   &   Tony    . 


July  S 
.Feb.  « 
Dee.     - 


Mar. 
Ian. 
Aug. 


. .  .2  reels 

. . .  I  reel 

.'.2  reels'.'.'.'.'.'..    May  24 


*Means   synchronized   score.    iMeans   sound   effects,    gleans    voice 

All-Talker.    P.T    means  Part-Talker. 


SON U- ART-WORLD  WIDE 

Length 
Title  Star  Rel.  Date  Feet.  .Mins.  Revleweo 

•HBIg    Fight.   The   (A.T.) Williams-Lane     Sept.      I 585U 65.  ..Apr.   is 

•tSCock  0'  the  Walk  (A.T.) J.    Sehildkraut-Ley    May     15.... 7200.. .  .80.  ..Apr.   19 

*§tDude    Wrangler,    The    (A.T.).  Ouryea-Basquette     June     6200 68. ..May  24 

•t§Fightlng    For   the    Fatherland Apr 

•t§Hello    Sister    (A.    T.) L.    Hughes-Borden    Feb 9500..  .100... Apr.    5 

•f§0nce   a   Gentleman    (A.T.) Norton- Wilson     Aug June  21 

*t§Rene     (A.T.) Roland-Thomson-Love     

*tsSombras  do  Gloria   (Spanish) .  Special    Cast    Feb 9500. ..  100.  .Feb      22 

•t§What   a    Man    (A.T.) Denny-Segar    Aor.       I 7000 79   ..Mar.  29 


STATE  RIGHTS 


FEATURES 


Title 


Star 


Olst'r 


Length 
Feet      Mins.  Revleweo 

.    Talk.   Pie.   Epics.  .Net  set 8860 98... Jan.  25 

..Int.    Photoplay.  .Jan.    I. .8900 73. .June  21 

..Allied     Film.  Mar.    15...   8  reels.  .85... May  10 

.      Amer.  Gen.  Film     Jan.  24  90U0. . .  IU0. .  Feo.  s 

Big  4 Apr.   15   5400         6u..June  7 


I.... 3800 42 

6.  ill"     Aor 

10. 6800... 76... July 
l'i  v,/..  ..88.  ..May 


Burr 


Unusual   Pict 

...Amer.   Trad.   Assn. 


15  5466. 


.61. 


Jan. 
Feb. 


Aristocrat    Mar.    157127 Mar.      I 

'.-»    era    reo.    o     rob.     22 

.Cosmos May    2    6516 82...  May   24 

..Jan.. 5400 bU.Dec.       14 


.60 
.71. 


July 
Dei. 


Jan. 


'tsAerets  the  World  (A.D.)  Martin  Johnson  . 
•tJAfter  the  Verdict  (A.T.)  Tschechowa-Ward 
Asphalt     Froehcn-Amano 

.,t)ccause   I    Love  You   Mady   Christians 

•tsBeyond   the    Rio    Grande   (A.T.)    Jack    Perrln 

•tiBottom  of  the   World Talk.    Pic   Epics  SepL 

•teoiiue  68   IP. I.) VeiHt. Brink      Amer.    Anglo   ....nor. 

*t§Bright    Eyes     Balfour-Trevor     New    Era    July 

Msuuining    Heart,    The    ....  Lhiuuans-rroellch. .  Harold   Auten May 

"TsCall      of      Circus      (A.T.) 

(D.F.)     Bushman   Clayton 

Caught  in   Berlin   Underworld.    Fritz    Kortner 

Chess     Plsver,     The Jehanne-Blnnrhard 

•t  Civilization    H  ickman-  Markey 

*1si.i«.n.j      in      Wall      Stretu 

(A.T.)      VI  urray -Littletteld 

*tsCo-Optimists     Suttiol    cast 

'tlOanger  Man,  The  (P.T.).Chas.    Hutchinson 

*t§Darkened    Skies    (A.T.). .  .Brentwood-MacDonaldBiltmore     Prod.. 

Dcks   of    Hamburg    Jugo-Fnkch      Ufa 

•t§Drlfters     Harold     Auten 40. .July  5 

*T9t.*caped   from    Dartmoor. .  .baring-Henmng         ..Harold    Auten. ..Apr.   II   7529. ..  .70.  .Apr.      19 

Farmer's    Wife Thoinas-Hail-Davls. .  Allieu    nn.    4   6845 76.  .Jan       18 

*t§Firebrand    Jordan    Lane    Chandler Big    4 June    23  5400. 

Figaro     Franco- American   Not  Set.  b.fOu  . 

•tlHeart's       Melody       (A.       T.) 

(F    &    D)     Fritsch-Parlo    ..     ..    Ufa     Film     

Her   Unborn  Child   (F&D)      Special    Cast Windsor    Jan.     107609 85 

Hunted    Men    Bob  Steele   Syndicate    Apr.. 4853     

•t§lmmortal    Vagabond  (A.T.)  Haid-Froelleh    Ula    Film     

In  the  South   Seas  with   Mr.   and    Mrs.    Pinchot Talk.  Pict.  Epics. Sept.  I   5538 May   31 

•tlngagl    African  Hunt  Congo  Pict  Ltd.     Apr.  137776 86. .Apr.     26 

lade    Casket.    The French     Cast Cosmos     580U 64 

*t§Juno     and     the      Paycock    (A.T.)  Sara    Allgood  Harold     Auten. .  .June  27.  9100 July       5 

■i$Ladies     in      Love      I  A.T.)  Day-  Walker  .    ..chesterfield     May     176095 69. .May       3 

•♦SI  ast    Panre,    Th.    (AT.)       Reynolds-  Robarrl*  \udihle       ...  Mar.     B  S«i3...    HS    .Mar      2« 

•t§Lost    Gods    (A.T.) Talk  Pic.  Epics...  Sept.      I 4800. ..  .53.  ..July     13 

lu.i     catrol        riv    r-atria    ...Not     bet    oiuu.        w      iiM      9. 

•t§Love  at  First  SlghKA.T.) Keener- Fester    Chesterfield Feb.     '     6039. 

Mystery   at   the    Villa    Rose. .  lievor-Baring       Harold    Auten.  .May    31  9U0O.. 

•tlOverland    Bound    (A.T.) . .  Perrin-Ray Raytone     ...Apr.     15 5040. 

•t§Partlng   of   the    Trails Bob    Custer     Syndicate    ..Mar.      I 4700. 

Passion    Song.    The Olmsted-N.      Beery. .  Excellent    5080. 

Peaeoek    Fan    The Dorothy     Dwan      Chesterfield     5400 

Poor     Millionaire     Talmadge-Howard      .Blltmore      .Apr.      7 5200. 

Pori    Special  Cast  Ufa    Films    

'TiRampant      Age      (A.T.) 

(D.F.)     Murray- Kennedy    ...Continental  Jan.     155743 64. .Jan.      18 

•t§Rldln'     Law     Perrin-Canutt    Big    4    Mavl25600 62. .July       5 

Sea    Fury    Mildred     Harris Tom  White Not  Set  5200 58. .Dee.      7 

'TSIums    of   Tokio    Japanese    Cast     Moviegraphs     

Smoke    Bellow     Conway     Tearle First     Division     8605. ...73.'.'.'.'.'.'.'.". 

South    ol    Panama  Carmellta   Geraghty. .  Chesterfield     6300 70 

Stampede    Native    Cast    Harold    Auten. ..Apr.   28  7540 80. .May       3 

Strange    Case    of    District 

Attorney    "M"    ••    Unusual  Photoplay     Mar.6800 Mar.    22 

♦tITake  the  Heir  (A.D.) Edward  Horton  Big    4    Jan.   15.5700 63. .Jan.     25 

Three    Outcasts,    The Yakima     Canutt Waea     Mar.    7.5reels Oct.    It 

Thunder    God     Cornelius      Keefe Crescent      5917 66... 

Western    Honor    Bob  Steele  Syndicate.  .Mar 4849 50..    May  17 

•t§Weot   of    Rockies    (A.T.) 

(D)        Art    Mix World    Art Jan.     18.6100.. .  .68 

•t§Whlte    Cargo    (A.T.) Special    Cast    Harold    Auten    Mar.     I 

•t§White     Devil     (P.T.)     (F 

&    D)    Mosjukln-Oagover     ..UFA     Fllml    

Why  Cry  at  Parting Halm-Gralla    International    7000 78     Feb.    Yi 

•tfWoman     Who     Wat     For- 
gotten   (A.D.)     Belle   Bennett   State    Cinema Jan.      1.7560 65 

Wonderful    Lies   of    Nina 

Petmwna       Helm- Ward    Allied     Films..  May    SO.. 8  reels     80 

Worldly    Goods    Continental      

tsWould    You    Believe    II?      Walter    Forde    Big    4    Mar.    15. ..6    leels 

"t§Ylddlsh   Mama.  The  (A.T.)Mae    Simon    ;udea   Films   4000 


.68.. Feb.       I 
. 100  mins 

.56. .  .Mar.  29 
..52...  Mar.  29 

..56 

..60. 
..58. 


.May   17 


.Jan.    25 

.June     M 
Aug.     2 
.60.... 


Coming  Feature  Attractions 


Title  Star 

*t§Ape.  The   (A.T.)   

•tsBar    L    Ranch Bill,    Jr. -Wales 

*t§Body.    Soul   and    Dress 

t§Burned     bvldence    (F) 

Buying    a    Wife Special    Cast... 

•tSCIown.    The    (F) 

•ItComeback.   The    (A.T.)    

*t§Dancing    Fathers    (A.T.) 

*t§Dangerous  Trails  

•t§Davy   Jones    Locker   (A.T.) 

*t§Divorce       Question,       The 

(A.T.)     

Duty  to  be  Silent Maria  Albana   

•tfEast    Lynne    (A.T.) 

•t§East    of    Asia    (A.T.) 

•tlEverybody's    Girl    (A.T.) 

Exodus  to  the  New  World,  The  Lyon-Prevost     

Full     Dressed    Thieves Nils     Asther 

German     Underworld Special    Cast 

Great    Unknown.    Tha John     Loder 

•stHall    the    Woman    (A.T.) 

Her    Viennese    Lover Asther-Nolan     

•t§ln     Oklahoma     (A.T.) , 

**t§Lady  of  the  Lake.  The..  Percy    Marmont    

MSLIfe    For    Sale.    A    (F) 

Mllak  of  the  Snowlands Soeclal    Cast 

•t§Mldnight   Alarm,   The    (A.T.)      

•t§Mother's   Millions    (A.T.) 

•t§Night   Hawk.   The 

Our   Dally   Broad     Mary     Nolan 

MSPrlee    Mark.    The    (A.T.) 

•t§Red     Kisses     (A.T.) 

•t§Romantic    Scoundrel.     The     (A.T.)     

*t;Second   Honeymoon.   The  (F) 

•♦^Sentimental    Satan    (A.T.) 

•tISmart    Women    (A.T.) 

•t§Thou    Shalt    Not    Squeal     (A.T.)     

•♦STodav    (A.T.)     Nagel-Owen     

•t§Trap*  The    (A.T.) 

•tSUnforbldden  Sin.  The  (F) 

Unholy    Love Wegener. Petrovlteh. 

When    Duty    Calls 8oeelal   Cast    ...      . 

Wild    Men    of    Kallharl Denver   African    Eip 

•tswnrlrily    Goods    (F)              K Irkwood- Kennedy 
•t§Worst    Woman    In    Paris    (A.T.)      


Rel.  Date 

Liberty   Prod.    ... 
Big    4    


Continental     

Afl.  European... 
Continental  .... 
Majestlo    

Bl'g'i! !.'.".' .'.*.'.'. 
Liberty   Prod.    . . 

Majestlo    

All  Eurooean... 
Liberty  Prod.  . 
Liberty  Prod.  . 
Liberty    Prod.    . 

Pioneer    

Afl.  European.. 
AIT.  European.. 
Afl     European.. 

Majestlo    

Afl.    European. 


Length 


7  reels. 


..Sept    15 


6  reels. . . 


7  reels. 

7  reels. 

6  reels. 

6  reels. 


FitzPatrlck     

Continental     

Allied    

Liberty    Prod 

Liberty   Prod 

Big  4   Aug.  K 

Afl.    European 7  reels. 

Majestlo    , 


Continental 
Majestlo  .. 
Majestlo    .. 


Majestic    

Majestlo    

Continental     

Afl.    European 

Allied    

Talk.    Pict.    Epics 

Continental       

Liberty    Prod 


.6714  feet. 


(including   dialogue   and   incidental   songs). 
D  means  disc.    F  means  sound-on-film. 


A.T.    after    title    means 


August  2,  19  3  0 


Motion   Picture   News 


113 


SOUND  SHORTS 

Tlti.  Star  Rel.  Date 

•t§Anywher«    By  Air Visuagraph 

•f§At   the   Photographers 

(A.  T.)    (F) Harry    Delf    E  bw..-.. 

•tRpcthoven  Fitzpatrick     

MBarn  Donee"' Mlekey  Mouie  Cartoon  reieorltv    Prod 

8esides   the   Western  Sea Castle     Film 

*t§Bliiid    Youth     (A.    T.)     ..Lou    Tellegen  capital       

•tSBnng    On  tne  Bride  lA.T.) Ellbee  

♦tWoken   Doll.   The    (A. T.).  Sadie   Banks    Judea    Films 

•TChaln   6ang.   Tha    Mickey  Mouse  Cartoon  Celebrity   Prod 

•tConquest  of  the  Cascades. .  .Educational     Gen.   Eleetrle  Ce 

•t«Down    Hawaii     Way Color     Novelty Castle 

•tSEgypt.    Land    of    Pyramids FitzPatrlck     

•tIFourth  of  July Fitzpatrick     

•♦SFrlend    Husband    (A.T.) Burr     i/'VVV 

•tGallooing    Gauche    Mickey  Mouse  Cartoon  Celebrity    Prod Feb. 

♦t§Gateway   to    India    Travelogue      Fitzpatrick     

•  ♦jungle    Rythm     Mickey  Mouse  CarteeaCelebrlty    Prod 

•tJust    Mickey    Mickey  Mouse  Cartoon  Celebrity  Prod 

Ȥt Kiddie  Cabaret  Mayfalr   

•tKids  and    Pete Color    Novelty    castle    ;.•:••:;. 

Lincoln's    Birthday    FitzPatrlck    Feb.   12 

•Liszt    Franz    Music  Master  Series.  Fltz    Patrick 

•t§Mai-Ko    Mashma-Lou     ... 

(AT)         Harry   Feld    Judea    Films    

•tlMawas    (P.T.)    Capital    Prod 

•tSMeet  the  Family     (A.T.) 

(F)  Harry    Delt    Elbee 

'tMlekey'i    Concert    Mickey  Mouae  Cartoon  Celebrity    Prod 

•tSMonkey    Squawks     (A.T.) svv_i PUJT     '™' 

*t§Oh    Doctor    (A.T.) Speelal    Cast Judea     Films 

•tPlane   Crazy    Mickey  Mouse  Cartoon  Celebrity    Prod Jan 

•tPlow  Boy   Mickey  Moute  Cartoon  Celebrity    Prod.    

•tjShoemaner's    Romance 

(A.T.)     Speelal    Cast Judea    Fllme 

*t§Should     I     Charles      Lawmer     ..Advance  Trailer   

•fsSlgned.  Sealed  &  Delivered   (A.T.) Burr    

•t§Slxty  Minutes  From 

Broadway    Color   Novelty    Castle    

•tIStyle  and  Class   (A.T.).  ..Marty  Barratz  Judea  Film*   

•tfSummer     Harmonies Song    Cartoon    Biophono     

•ITee    Time    Felix    the    Cat Copley     Films 

•Thought  for   Mother's  Day. .  Fitzpatrick     

Washington's     Birthday     Fltz    Patrick..  .Fob.    22 

•t§When    My    Dreams   Come  _ 

True       Gene    &    Glenn Advance    Trailer 

•tWnon   the   cat's  Away Mickey  Mouse  CartoonCelebrlty    Prad 

•  t W lid    Waves    Mlekey  Mouse  CartoonCelebrity     Prod 


Length 
3    reels. 

2  reels. . 
I  reel . . . 

1  reel . . 

,  I  reel . . , 

2  reels 

2  reels.  . 
I  reel. . . 
j    reel.. 


Reviewed 
..May    17 


Nov.       8. 


Apr.     19 


I  reel. . . 
I     reel . . 


.Apr.     19 
June    21 


2  reels. . 
I  reel. . . 


1  reel . . . 
.  I    reel . . 

2  reels.. 
I  reel . . . 
350  feet. 
. I  reel... 


.Jan.     II 
.'.Apr.'  M 


.3'/2  reels. 

.  2  reels. . . 
I    real... 

.'  1800    ".'.'.'. 

i.l  reel 

I    real... 


.Apr.       S 
.'.June     7 


May      17 


I  reel. . . 
2000 
I  reel . . . 
I  reel . . 
I  reel.. 
350  feet 


I  reel . . 
I  reel . 
I  reel. 


.Oct.  I 

.Aar.  « 

..May  10 

.Apr.  5 


TIFFANY 

FEATURES 

( Avai'able    sound-on-h~lm   and    sound-on-disc  ) 


Title 
•f§Border    Romance    (A.    T.) 

*t§High    Treason    (A.T.) 

•t§Hot    Curves    (A.T.)     

•teiuurne*  i     Enn      a.T.i    ..  uoiin     Llive 

•tSJust    Like    Heaven    (A.    T.) 

•fSRainleen     Mavourneen    (A.T.) .  ONeil-Oelaney 

■rjMamix     (AT.)  HerOiolt-Boaraman-Forbes 


Star  Rel. 

Armlda-Terry      May 

Hume-Thomas     Mar. 

Rubin-Lease-Day     June 

May 
July 


Len 
)ate      Feet 

IS 5974. 

25. ...6210 

15.... 7893 
23.. .11416. 

14 

20. ...5169. 

18..     6183 


gth 
Mins. 
,..65. 
...69. 
...88. 
.130.. 


Revleweo 
.May  31 
.June  1 
.July  12 
.Apr.    12 


The    (A.T  ) . .  Benry-Bronson    June    15 6211 


•tS,Medicine    Man.     . 

•tINear    Rainbows    End     (A.T.)    Steele- Lorraine June 

•tsPsrty   6lrl    (A.T.)      Doug     Fairbanks.    Jr Jan. 

Reviewed  as  "Dangerous   Business      Issue   Dee. 

•tIPeaeock    Alley    (A.I.) Mae    Murray    Jan. 

"tISunny   Skies    Benny     Rubin     May 

•tfSwellhead    (A.    T.) Gleason-Shillina- Walker    Mar. 

•HTroooers    Three    (A.T.) Lease-Gulliver    Feb. 


5916. 

I 6750. 

21.    IS29 
10. ...6060. 
12.... 6994. 
20.... 7040. 
15 7239.. 


69. 

.69... 

.58.. 

..75. 


..67. 
..78. 
..78. 
.80.. 


.Aug.     2 

in  *.     I 
June   21 
.July      5 
.Dec.  2. 

.Feb.  8 
.May  24 
.Apr.  21 
Feb.    22 


Title 

•t§Cy clone    Hlekey    

•tlEnchantlng     Melody     (A.T.) 

•tlFaseinatlon    (A.T.)    Mae    Murray 

•tlHeadin'    North   (A.T.) Trem    Carr 

M§His     Last     Race     (A.T.) Garon-Barry 

•tsLasea. 

•t§Land  of  Missing   Men   (A.T. ). Trem    Carr 

'tlLeft    Over    Ladles 

•tiLove.    Life.    Laughter 

•♦ILuxury    Girl     

'tJMareea-  Maria 


Coming  Feature  Attractions 

Star  Rel.  Date 


Length 


'  en    Carrlllo 
•  Trem    Carr 


•tSMy    Brudder    Svlvest 
MsOklahoma    Cyclone    (A.T.). 
'tSPsoer     Profltt 
MSParadise     Island     (A.T.)... 
MsRidin'     Fool.    The    (A.T.). 
•tSRatlf    Straps 
•t§So  This  Is  Mexico  (A.  T.) 
t'iSunrise    Trail,    The    (A.T.) 

•tSThird    Alarm,    The    (A.T.) 

•♦•Torrent.    The 

•t§Under    Montana   Skies Harlan- Gulliver 

*t§Why    Marry     (A.T.) Hunter- Reynolds 


Harlan-Day    not 

Bob    Steele    ., 


July 


•  ■  Armida    ... 
. .  Trem     Carr 


Title 

*t§Cossaek's     Bride.     Tha 

'tsEnchanted  Forest.  The  (A.T.) 

•t|ln   Old   Madrid 

*t§  Jungle   Drums   , 

•t§Melodle     

•tjMlnuerte     

•t§Modern    Cinderella,    A 

•♦^Mountain    Klnq.    The 

*t§On  the  Plantation 

't§Pharoah's     Daughter 

•♦SSaered     Hour.     The 

•t§Song   of    Indie.    A 

•^Station    STAR     

•t§Songs  My  Mother  Taught  Me. .. 

•t§Tales    of    Araby 

•t§Temple    Bells      

•♦(Viennese    Melody 

•tSVolee    of    Hollywood. ..... .'.' 


SHORT  SUBJECTS 

Star                                        Rel.  Date 
Color  Symphony    


Length 


Review 


2« 


I  reel Fab. 

I  reel May 

Color   Symphony    I  reel 

Colortone     2  reels Dee. 

Color   Symphony    I  reel 

Color   Symphony    I  reel 

Color   Symphony    j  reel 

Color   Symphony  I  -eel    .. 

Forbes    Randolph    Singers 2  reels.  .'.  .      May      10 

Color    Symphony    |  reel .... 

Color   Symphony    |  reel 

Color   Symphony    i  reel 

;■;■•■; I  reel Deo.      7 

Color   Symphony    |  reel 

Celer   Symphosy    I  reel   

Color   Symphony    I  reel   

r.olnr    Symphony  i  reel 

Station    S-T-A.R    Vrles      |   reel 


UNITED  ARTISTS 

FEATURES 


Title 
•""ad    One.    The    (A.    T.)     ... 
•t§Be    Yourself     (A.T.)     (F)... 

••liHell     Hsrber     (A.T   I    

'tSlumrnni    '»    Tl     (F)    

•tsOne   Romantic    Night   A.   T.). 
MfPuHIn'    oa   the    Rltz    (A.T.). 


Star 


Rel.  Date 


Del     Rio-Lowe     May 

Fannie    Brlee    Feb. 

Velez-Hersholt     Mar. 

Westover-Lyon         Jan. 

Glsh-Nagel-La    Rocque    Aor. 

H^rrv    Richman    Mar. 


t§Raffles    (A.    T.) Ronald   Colman    July 

COMING  ATTRACTIONS 


Length 
Feet  Mins 
. .  6673. 
..5977. 
..8354 
..7533, 
. .6592. 
..8225. 
6509 


.74. 
.77. 
.84. 
.84. 
72 
.88. 


Reviewed 
.Mar.  22 
. . Feb.  I 
..Mar.  « 
..Feb.  15 
.Mar.  7" 
.Feb.  22 
Aug.     2 


Title  star  Rel.  Date 

•"Hhranam    Lincoln    (A.    T.).    .Walter    Huston     =  »ot     ">« 

•t§Bat   Whispers.    The    (A.T.) ..  .Chester    Morris"    Dee.     20. 


Length 
Fest     Mins. 


Reviewed 


•t§Clty    Lights    (F) Charlie    Chaplin     

•t§Du  Barry.   Woman  of   Passion  (A.    T.)     Norma    Talmadge 

•ItLilll    (A.T.)    Evelyn    Laye    

•t§Eyes    of    the    World    (A.T.) . .  Merkel-Holland     Oct.      18 

*t§Forever    Yours    (A.T.)     Mary     Pickford     Nov.     29 

•tHells    Angels    (F) Lyon-Hall-Harlow    June     7 

•t§Lottery  Bride,  The   (A.T.) MacDonald-Garrick     Aug.     16 

•tSReaching   for  the   Moon   (A.T.)  Bebe    Daniels    

•t§Smllin'    Through    (A.T.) Joan  Bennett  

'tISons    0'    Guns    (A.T.) Al   Jolson    

-tSWhat    a     Widow    (A.T.)     Gloria      Swanson      .•••,••••-..« «;•■■;  '.••".i 

t§Whoopee    (A.    T.) Euuie    Cantor     Sept      7 8550 95.    July   J2 


SOUND  SHORTS 


Title  Star  Rel.  Date 

•flGlorlous   Vamp    Bobby    Watson    Jan.     25.. 

*t§Second     Hungarian    Rhapsody    May     24.. 

•§tWizard's     Apprentice     Apr.    20. 


Length             Reviewed 
.  952 Jan.     7' 

July    19 

...840 


Title 

Big    Timber    (Re-Issue)     

*t§Burning     Trail      (Reissue) 

'tlcaptain  of  the   Guard    (A.T.) 

•ttcnmax.  The   (A.   T.) 

'  tICohens  and  the  Kellye  InSeotland. 

•flConcenlratin'     Kid     (A.T.) 

*t§Czar  of  Broadway    tA.T.) 

*T§Dames    Ahoy    (A.T.) .... 

tiDevil's    Pit.    The 

Reviewed  under  title  of 
*t§Embarrasslng    Moments   (A.T). 

•t§Fighting    Legion,    Tha 

Flying    Hoofs    

"§fHeM's     Heroes     

•t§Hlde-Out   (A.   T.) 

•t Lucky     Larkln 

rjMounted    (stronger..  Tie 

•flMountaln     Justlee     

't§N!ght   Ride    

'tIParade  of  tha  West 

*t§Roarmg    Ranch    (A.T.) 

'tfsong   of   Passion    (A.   T.) 

•flSong  of  the  Caballero... 

•tISons  of  the  Saddle 

•t§Spurs    (A.T.)    

•tSStorm.    The    (A.    T.) 

•t§Tralllng   Trouble   

*t§Tngger    Tricks     (A.T.) 

•t§Undertow    

•mwtiat   Men   Want 

•tWhlte   Hell   of    Pltz  Palo 

White   Outlaw.   The   (Reissue)... 
•tlYoung    Desire    (A.T.) 


UNIVERSAL 

FEATURES 


Star  Rel.  [ 

William    Desmond    Mar. 

Wm.     Desmond     July 


La    Plante-  Boles 

Crawtord-Hershelr     

Sidney- Murray     

Hoot   Gibson    

Wray-Compson-Harron    

Glenn   Tryon    

Special    Cast     

"Under  the  Southern   Cross' 

Reginald    Denny    

Ken   Maynard 

Jack   Hexie   Feb. 

Bickford-Hatton    Jan. 

Murray-Crawlord     Mar. 

Ken    Maynard    Mar. 

Hoot    Gibson    Feb. 

Ken     Maynard     May 

Robinson-Kent    Jan. 

Kelt    Maynard    Jan. 

Hoot    Gibson     Apr. 

John   Boles  4uq 

Ken    Maynard    June  29.. 

Ken    Maynard    Aug.       3. 

Hoot   Gibson    Aug.    24. 

Special    Cast    

Hoot    Gibson    Mar.    23. 

Hoot    Gibson    June       I. 

Nolan-Ellis-Brown     •  •»      za 

All    Star    July 

Special    Cast    June 

Jack    Hoxie    Mny 

Mary    Nolan    June 


.Apr. 
.  Ian. 
Mar. 
July 
.May 
Feb. 
.  Mar. 

In  April 

.  Feb.      2. 

.Apr.       6. 

2. 

5. 

3u. 

2. 

16. 

4    . 

12, 

19, 

27. 

II. 


Lengrn 
Feet     Mins.    Reviewed 

...4388 

...4223 

..7519 76. ..Apr.     9 

. .    V'.S.    .   65. .    Mar.  29 
..7600.... 82... Mar.   15 


...7314. 
..5773. 
.  .  .6268 
27,  1929  I 
...5230... 
...6763... 
...3852... 
...6148... 
.. .5299... 
...5785... 
.. .5784... 
..6748.... 
...5609. . . 
.. .59GU. .. 
..    6094... 


81. .   Aor.   26 

66...  Feb.     8 

.69 

ssue 
58. .  .June  29 
75...  Dec.   21 

43 

7Q,..Dec.  21 

SlJ       .Apr      ID 

.64.  ..Mar.  22 
bi        Feb.    i j 

75... Mar.  22 
t>:    .  .  Dee.   2H 

.65... Feb.      ' 

.67...  May   24 


.6524.... 73... July     12 


13 


...5198 67. ..Mar.   29 

...5462 57... June  21 

51125..      56...  Jan.    4 

.6011 67 

..7727. ...80. ..May     10 

..    4SI| 

..6529.... 73... July     12 


Coming  Feature   Attractions 


Front 


-  +  5AII     Quiet    on     Western 

(A.    T.)     

*t§Boudoir     Diplomat     (A.T.) 

•t§Bullet    Proof    (A.T.)    

•t§Cohens    &    Kelleys    in    Ireland   (A.T.)      

•t§East    is    West     (A.T.) Lupe    Velez    ... 

•t§Flirt   The    (A.T.)    Glenn    Tryon 

•t6GvDsy    Love    Sonq    (A.T.) Boles- Veiez-Loff 

*§tHunchback    of    Notre    Dame 


Wolhelm-Ayres-Wray    Apr.     26 


(A.T.) 


ot  lazz  Revue.  The  (A.T).  Whiteman's    Band    &    Speelal 

Cast         

•♦SLadies    In    Love    IA     T.)  Mary    Nolan     

*t§Lady    Surrenders.    The    (A.T.) 

■vol  it  tie    Accident    iA.T.i  Fairbanks.    Jr. 

•t§Lovo    Cavalier.    The    (A.T.) . . .  Boles-Loff 

'ItMerry-Go-Round     (A.T.)     Loff-Boles     .. 

•|§Oregon    Trail    (A.T.)     

*t§Ourang 


.8724....  97...  Apr.     5 


Page. 


Sept    I    July  12 


•StOutside    the     Law     (A.T.) Nolan- Robinson 

•tSResurreetion    (A.T.)     Boles-Velez    

itlSalnt    Johnson    (A.T.)    Ayres-Wray     

•tsSerub  Oak    (A.T.) Hoot    Gibson    

■tiSerenade    (A.T)    John    Boles    

•t§Slgnal    Tower    (A.T.) 

*tf singing   Caballere  (A.T.) John   Boles   

itlStrictly    Dishonorable    (A.T. (.John    Boles    

•♦« Virgin    of    Stamboul    (A.T.) 

•ts,  Week-  End    Girl    Laura    La    Plante. 


SHORT  SUBJECTS 

Title  Star  Rel. 

Alias   the   Bandit Bobbie    Nelson    May 

All    Wet    Sid   Saylor    

Anthony    &    Cleopatra    (reissue) May 

Badge    of    Bravery  Ted    Carson      Fob. 

Bashful    Whirlwind    (Reissue) ....  Edmund   Cobb    Aug. 

Battling    Kid.    The Bobbie    Nelson    June 

Beauty    Parade.    The .Arthur   Lake    July 

Benjamin    Franklin    (Reissue) June 

Boundary    Line,    The    (Reissue). .  Fred    Humes    July 

Close    Call    (Reissue) Edmund    Cobb    Aug. 

Columbus    &    Isabella    (reissue) June 

Crooked   Trails    Ted    Carson    May 

Crimson    Courage    Ted   Carson    Mar. 

Danger  Claim.   The  Bobbie    Nelson    Mar. 

Fighting    Terror    (Reissue)     B ill io    Sullivan     July 

French  Leave   Sid  Saylor   Mar. 

Follow   Me    Arthur    Lake    Apr. 

Foul    Ball    Sid  Saylor    Apr. 

Gettlno    the    Air  Arthur    Lake    Mar. 

Her     Bashful      Beau     Arthur     Lake     June 

His    Girl's    Wedding    Arthur    Lake     July 

Kounty    Fair    ...  Oswald    Cartoon    Jan. 

Last  Stand   Bobble    Nelson    Jan. 

Law   in   the   Saddle      Ted     Carson     Apr. 

Lightning   Rider.   The Ted    Carson    Aug. 

Lightning    Express    (Serial) Chandler- Lorraine    June 

Make    It    Snappv      Sid   Saylor    F>h 

Man     Hunter.    The Ted   Carson    July 

Matter   ot    Policy         Edwards    Jan. 

Milky     Way     (Reissue)      Charlie    Puffy     Mar. 

Omar    Khayam    (Reissue)    July 

One    Wet    Night  Roach- Edwards     Feb. 

Paul     Revere     (Reissue) Aug. 

Plane    Crazy    Sid   Saylor    July 

Peekaboo arthnr    Lake       May 

Pony    Express    Kid.    The Edmund    Cobb     Aug. 

"est , of   Honor  Bobbie    Nelson    Feb. 

Prehistoric   Man   (Reissue)    *ug. 

Pronto    Kid.   The    (Reissue) Edmund   Cobb    Aor. 

Oueen    of    Roundup    (Reissue) Josie    Sedgwick     Mar 

Red  Coat's  Romance Ted   Carson    June 

Restless    Rest    (Re-Issue) Nesly    Edwards    Mar. 

Ropln'    Venus        i"*l»  Sedowlck    Jan. 

Seeing    Red    (Reissue) Billy    Sullivan     Aug. 

Should     Poker     Players     Marry?     June 

Sid's    Long    Count  Sid   Saylor    May 


Data 

Length 

Reviewed 

17. 

. .  .2  reels 

19 

..May 

?4 

26.. 

8.. 

II 

30.. 

14.. 

..May 

24 

2.. 

.  .2  reels 

.  .June 

7 

M 

5.. 

.2  reels 

2.. 

.  .2  reels 

9... 

3.. 

.2  reels 

..Mar. 

79 

8.. 

.  .2  reels 

..Feb. 

1 

'2. 
19    .. 

Fob. 

15 

19   . 

. .  2  reels 

.Mar. 

» 

30. 

.2  reels 

.Apr. 

i 

16.  . 

5.. 

.  .2  reels 

.    Feb. 

1 

II  .. 

.   2  reels 

Mav 

21 

23.. 

28 

6.. 

.  1  reel 

.Dee. 

7 

25   . 

. .  2  reels 

.Dee. 

21 

5. 

.  2  reels 

.     Mar. 

23.. 

.July 

If) 

2.. 

.  .10  episodes. 

10 

.2   reels        .  .  . 

.Jon 

l» 

26.. 

...July   S 

13. . 

10. 
21... 

24   . 

18.. 

9... 

.2  reels 

..June 

7 

21.. 

.   2  reels 

. .  Apr. 

7fl 

9.. 

.  .2  reels 

..July 

19 

22. 

.  .2  reels. . . . 

.  .Jan. 

IS 

4... 

12.. 
1.. 

28.. 

24 

18.. 

16.. 

30.. 

28. 

.   2    reels. . . . 

.Apr. 

26 

'Means   sunchronized   score.    fMeans   sound   effects.   %Means    voice   (including   dialogue   and   incidental   songs).    A.T.   after   title    means 

All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


114 


Motion    Picture    X  c  w  5 


August  2,  19  3  0 


Sitting    Pretty    

6lx    Gun    Juitloa    

gome    Show     

Step    Right    Up 

Son  of  Courage 

Storm    King    <  Re- Istu*). . . 
Speak    Easy   (Reissue)    .... 

Trail    of    the    Pack 

Under  the  White   Robe  (Re-Issue) 

Way  of  the  West    (Reissue) 

Why   Wilt   

Whip  Hand.  The  (Reissue) 

Wild    West    Wallop    (Reissue).. 

William    Tell     

Wolf's    Fangs    


Title 


Arthur   Lake    Jan. 

Bobble    Nelson    Apr. 

Arthur    Lake    Apr. 

Sid    Saylor    May 

Bobbie    Nelson    July 

Edmund    Cobb    Feb. 

Charlie    Puffy    Apr. 

Ted  Carson  Jan. 

Neely    Edwards    May 

Neely     Edwards     Feb. 

Slim   Summervllle    Feb. 

Billy    Sullivan    Mar. 

Edmund   Cobb    May 

Jan. 

Ted     Carson     May 


15.. 
19.. 

2. 

7.. 
12.. 

..2    reels.. 
.  .2  reels. . . 
.  .2  reels. . . 

..2  reels. . . 

..Dee. 

...Mar. 
...Mar. 

...June 

21 

15 

1 

IS 

21 

7... 

7.. 
12.. 

.     2  reels 

. .  Dee. 

7 

1 . . 

10.. 

15.. 

24.. 

27    . 
31. 

.    1  reel    . 
.  .2  reels-.. 

..May 

II 

SOUND  SHORTS 

Star 


•♦SArablan    Daze  .... 

•t§Blg   Circus,   The   (Serial) 

*T$t>o>ery    mm  Doe.    

•tSBroadway   Follies   

•HBrnther  for   Sale    (A.   T.) 

•t§Chlnese     Blues    (A.T.) 

't§Chrlstmas  Cheer  (A.  T.) 

'tChile    Con    Carmea 

•t§Cold    Feet    

Fanny  the   Mule  Cartoons 

•fSFellow    Students    

•t§Flreburgs    (A.    T.) 

ItSFootllght   Follies   (A.T.) 

*t§Halowe'en     

•tSHash    Shop 

•t§Hells    Heels    

•f  Henpecked     

•  t§  H  is    Bachelor    Daddy 

•tiHot    for    Hollywood 

•Hurdy    Gurdy    

*t§lndians    Are    Coming    (A.T.). 

*t§Jade   Box.   The    

•t  Kisses    and    Curses 

•f§Leather    Pushers   Series 

*t§Lightning    Express.    The 

(Serial)      

•fSLIve    Ghost.     (F    4    D) 

•t§Mush    Again    

•t§My    Pal    Paul 

•fsNelghbors         

•t§Not    So   Quiet 

•flOswald    Cartoons    

•ftOutdoor   Snorts    

•tPrison    Panic    

'tiReyal    Fourflush    

*T§Srhoolmates      

•t§Seelng    Stars      

•tIShe's   a    He    (A.T.) 

•f§Sister's    Pest     

"tSnappy    Salesmen     

*t/§Spooks    

testeeplerhase    (A.   T.)    

•t§Stop   That    Noise    

*t§Strange  As  It  Seems  Novelties 
*t§Talking    Newsreel     

afTarzan    the   Tiger    (Serial) 

•tSTerry   ef   the   Time*    (Serial).. 

•t§Trafflc   Troubles      

•tITrampIng    Tramps    

•flUp    and    Downstairs 

•tlVernen's    Aunt     


Bushman.    Jr.-Vaughan 

uswaia    Cartoon    

Oswald    Cartoon    

Sunny  Jim    

Sporting    Youth    

Sunny  Jim    

Oswald    Cartoon    

Oswald    Cartoon    


Rel 
Mar. 


Date 

3. 


Length 
2  reels 


.  Mar. 

Mar. 
.  June 
.  Mar. 
.  Feb. 
.  Feb. 

July 


17.. 
3.. 
25.. 
31.. 

3.. 

3. 

28.. 


Sid    Saylor     

Archer- Dent  ... 
Sporting  Youth 
Sporting  Youth 
Oswald  Cartoon 
.Oswald  Cartoon 
Oswald    Cartoon 

Sunny  Jim    

Oswald  Cartoon   . 
Oswald   Cartoon   . 
McCoy- Roy     .... 
Lorralne-Perrln 
Oswald    Cartoon 


.  Apr. 


.  Feb. 
.  Apr. 
.  Apr. 
.June 
.  Aug. 
May 
.May 
.Jan. 


9. 

*  s  '.' 
14. 
14., 
2. 
II.. 
14.. 
9... 
20   . 


Mar. 

.  Feb. 


Lorraine-Chandler 

Ann     Christy 

Sunny    Jim 

Oswald    Cartoon    . 

Sunny    Jim 

Oswald    Cartoon    . 


.  June 
.  Jan. 
.  Apr. 
.June 
Mar. 
.July 


2... 
20.. 
23.. 
16.. 
26.. 
7... 


Sid    Saylor    

Oswald  Cartoon 
Snorting  Youth 
Sporting  Youth 
Sporting   Youth 

Sunny  Jim  

Sunny  Jim    

Oswald  Cartoon 
Oswald  Cartoon 
Sporting  Youth 
Sunny    Jim    


Apr. 

.  ceb. 
Apr. 
.  Mar. 


.Feb. 
■  Aug. 
.July 
.  Jan 
.July 


26 
25. 

14.. 


Frank    Merrill 
Howes-Thompson 


Oswald    Cartoon 
Dent- Archer 


.  0" 

.  Aug. 
.  Mar. 
Mar. 
.  Ian. 
.  Feb. 


I    reel    Apr.     9 

. .  I  reel    Feb.    15 

.  .2  reels Dec.  21 

.  .2  reels Mar.  29 

.  .2  reels Dec.   14 

. .  I  reel Jan.  1 1 

. I  reel 

. .  I    reel    

.  .2  reels Mar.    R 

.  2  reels 

.  .2  reels 

.  .2  reels Apr.    i 

.1  reel Apr.   12 

. .  I  reel June     7 

.  I   reel 

.2  reels Apr.     19 

1  reel May     24 

.  I  reel             .  Nov.     3* 
.12    Episodes 

in  episodes.  .Feb.     22 

.    I  reel   Jan.  25 

.2   reels    

10  episodes.  .April      12 
.2  reels Jan.     '  I 

2  reels Mar.  20 

.1    reel June    28 

2  reels Mar. 

I    reel July     26 

1  reel 

2  reels Dee       l« 

.1  reel May 

.2  reels Jan 

.2  reels Apr. 

.  2  reels Mar. 

.  .2  reels May 

.2  reels Jan. 

.  I   reel 

I  reel 

2  reels Dee       14 

.2  reels June    14 

.  I    reel    

.  I    reel    

10  episodes 

. 10  episodes. .  .June  21 

2    reels Fab.     IS 

.  I  reel Mar.  29 

2  reels 

.2  reels Feb.     I 


10 
2', 
26 
• 
10 
25 


WARNER  BROTHERS 

(Available    sound-on-disc     only) 

Title                                                         Star                                       Rel.  Date 

'tiCourage    (A.T.)     Bennett-Nixon      June  7.. 

*t«Dumbells   In    Ermine    (A.   T.) .  Ariustrong-Uleason-Kent     May  10.. 

*t§Evldence     (A.T.) Pauline   Frederick    Jan.  23-. 

•flGeneral    Crack     (A.T.) John     Barrymore     Ian.  25 

•flGolden    Dawn    (A.T.) Woolf-Segal     June  14.. 

•tSGreen   Goddess,   The    (A.   T.)..  George     Arllss                   Mar.  8 

•f§Hold    Everything     lA.  T.) Lightner-Brown-O'Nelll      May  I    . 

•f§lsle  of    Escape    (A.   T.) Blue-Loy     Mar.  I.. 

•tIMammy     (AT.)         Al    Jolson      May  31.. 

•t§Manfrom  Blankley'%.  The(  A.T.).  lohn    Barrymore    ..     May  24.. 

•tiMm    Hunter    <A     T.)             ...     "In. Tip  Tin                                      May  3.. 

•t§Oh!  Sailor,  Behava  (A.T.) . .  ..Delroy-King     Aug.  16.. 

*TSOn   the   Border   mn-lln-TIn    Mar.  15.. 

•t§Rough    Waters    (A.    T.) Rin-Tln-TIn     June  7.. 

•f§Royal  Box  (A.T.)    (German). .  Moissl-Horn   

*t§Second  Cholee   (A.T.) Dolores   Costello   Jan.  4.. 

'tlSeeend    Floor    Mystery   (A.   T  )  Withers- Young    Apr.  26.. 

MtiShe  Couldn't  Say  Na Llghtner-Merrls    Feb.  15.. 

"tSSong   of   the   West   (A.T.) Boles-Segal    Mar.  15   . 

MSThose    Who   Dane*    (A.T.) Monte   Blue    Apr.  19.. 

•tSUnder   a   Texas    Moon  (A.  T.) .  Fay-Torres-Ley-Beery     Apr.  I.. 

•t§Wlde    Open    (A.T.) E.    E.    Hortan Feb.  I.. 


Length 

Feet 

Mlns. 

Reviewed 

.6830. 

...74. 

May 

31 

6300. 

..70. 

.June 

7 

.7152 

...79. 

.  .Oct. 

IS 

9809 

ing. 

Nov. 

IK 

7447.. 

..83.. 

.June 

21 

.6653 

.74 

Feb. 

22 

7513 

...84 

Apr. 

12 

.5814. 

...65. 

.  .Apr. 

5 

.7570 

...84. 

.Mar. 

29 

.6167. 

...68. 

.  .Apr. 

12 

.4383. 

...49. 

. .  Apr. 

12 

.5850. 

...65. 

July 

12 

.4410. 

...49. 

.Feb. 

8 

.4280. 

.68. 

.July 

26 

8000. 

.89. 

.Dee. 

28 

8150. 

.91. 

.Jan. 

II 

5268.. 

..59.. 

.May 

10 

6413. 

.   71 . . 

.Feb. 

22 

7185. 

..80. 

Mar. 

n 

.6876. 

...76. 

July 

12 

7498. 

..83. 

.Apr. 

12 

6341. 

..71. 

.Mar. 

29 

Coming  Feature  Attractions 


Star 
.  Grant     Withers 
Al      Jolson 


Rel.  Date 


Reviewed 


.Not     Set. 


Length 
!  Not' Set. '.'.'.'.'  .'.'July"  26 


John    Halliday    

!  Carol  -  W  i't'h'e'rs  "  '.  '.    . '. . '  Not'  Set .' 


Not  Set 75.. June      14 


Title 
•tSBarber  John's  Boy   (A.T.). 

•flBIg    Boy    (A.T.) 

•+§Both  Were  Young  (A.T.). 
•f§Captain  Applejack  (A.T.). 
•tlChlldren  of  Dreams  (A.T.) 
*§t  Dancing  Sweeties  (A.T.) . 
"f§Oanube    Love   Song    (A.T.). 

*t§Divorce   Among   Friends  (A.T.) 

•t§Egg   Crate   Wallop,  The   (A.T.) 

•tlFilty   Million   Frenchmen   (A.T.)     

•t§Gay   Caballero,   A    (A.T.) 

•1§Handful   of   Clouds    (A.T.) 

•f§Hls    Brother's   Wife    (A.T.) 

*t§Just   an    Hour   of    Love    (AT.) 

•§1Life  of  the   Party.   The   (A.T.)  Winnie     Lightner     

*t§Matrimonial    Bed,    The    (A.T.)  Lllyan    Tashman     

•tSMnybe    It's    Love    (A.T.) ....  Brown-Bennett    

•t§Maytime    (A.T.)    

•ffMoby    Dick    (A.T.) John     Barrymore     

•t§Office    Wife.    Tne    (A.T.) Mackalll-Stone    

•flOld    English    (A.T.) George    Arliss    

*t§Outward    Bound    (A.T.) Howard-Mercer      

*'§Penny  Arcade   (A.T.) 

•tIRed   Hot  Sinners   (A.T.) Winnie     Llohtner     

•tSRecaptured    Love    (A.T.) Bennett-Halllday    6094 

•tSRiver's    End.    The    (A.T.) Claudia     Dell     

•flSIt    Tight    (A.T) Winnie    Lightner     

MISoldler's    Plaything,    A    (A.T.)  Lotti     Loder     Yl 


.June     7 


*t§Steel    Highway.    The    (A.T.)..     Hall-Withers-Nlxon       

iSSweet    Kitty    Bellacrs    i  A.T.) ..  Claudia   Dell    

•1§Three    Faces    East   (A.T.) Bennett-Von    Stroheim     June    21 

•t§Under   Cover   (A.T.) 

•§t  Viennese    Nights    (A.T.) G ray-Segal- Hersholt 


VITAPIIONE  VARIETIES  (D) 


rni.  Star  Length 

Absent     Minded     Perkins-Ford    882.. 

Alda.     Frames     ^P'L  -•  •  ■. 523-  • 

And    Wile     Elliott-Davis 971.. 

At    Home     The    Potters    1435.. 

At    Your    Service Landis-Halligan-Blackwood      633.. 

Battery   ol   Songs.   A Hoyt-Coots-Quintelle     719.. 

Believe   It   or   Not Robert    L.    Ripley 2  reels. 


Reviewed 
10. .Apr.     12 

.6.. Feb.        8 

.11.  Apr.     12 
16    .Mar.     15 

.    7      

..8. ..May    10 

May     24 

Benefit.    The    Joe      Frisco     928 10. .Feb.       S 

Bernie,    Ben     Orchestra     771 9. .Apr.     19 

Big   Money   The    Potters     1141 12. .May    24 

Body    Slam.    The Lambert-Ledoux-lrving     I   reel July    19 

Bridal    Night    Arthur-Merriam 

Broadways     Like     That Ruth   Etting    865 10. .Mar.      8 

Bubble      Party. The      Geo.    Sweet    629 7      

Bubbles     Vltaphone    Kiddles    688 8      

Cave    Club.    The     Leach, Merman-Pierlot     793 9     

Celeste   Aida    Giovanni    Martinelli     9.. June  21 

Cheer    Leader.    The     Tom    Douglas    826 9 

Christmas      Knight      Washburn-Eddy- Middleton    696 8 

Collegiate   Model.   The Ona   Munson    2  reels May     10 

Congo    Jazz    Loncy    Tunes    No.    2 

Contrary     Mary     Bobby    Watson    839 9.. June     7 

Cry   Baby   Mary    Louise   Treen. 


8. .May     24 

8    .July     26 

10.. June     14 

17. .June     14 

5     


21 
22 
20 


10 


Danger      Litel-Campeau-Merriam     744. 

Desert  Thrills   Edwin    Bartlett    725. 

Devil's     Parade.     The     Special    Cast    888. 

Done    in    Oil     The     Potters      1539. 

Ducking    Duty    Conklin-Morgan    493. 

Duel.    The    Fields-Teasdale       

Eternal   Triangle.   The Rich-Standinq-Kaliz     

Evolution       Progress    of     Motion     Pictures 10.   June 

Evolution  of  the   Dance 1071 12. .Feb. 

Faust      Duet    1st    Aet 872 16. .Nov. 

Feminine   Types    Jean    Barrios  

Fight.    The    Norman     Brokenshire     I  reel May 

Find  the    Woman Hugh    O'Connell    817 9     

Five    Minutes    From   the   Station. . Overman-Churchill-Sidney    

Footnotes     Page    Sisters  &  Oscar   Grogan 519 6.    Apr.      19 

For  Sale   G.egory    Rotoff    523 6.  .June     14 

Fore    Ford- Lane     

Frame,   The    Boyd- Middleton     ..934 10     

Getting    a    Raise    The    Potters    1136 13. .May      10 

Glee    Quartette.    The    Jack    Buchanan         552 6. .Feb.     15 

Going    Places    Shaw   &.    Lee 660 June     7 

Grand    Uproar   Jim    McWilllams    702 8. .May     31 

Gym    Jams    Lew     Mayer      635 7. .Apr.     19 

Head    Man,   The    O'Connell-Kelly     796 9. .Apr.     19 

Heart     Breaker.     The Eddie     Foy.     Jr 1315 15 

Heidt  and   His  Californlans June     7 

H  er    Relatives     Noely    Edward     

Holland     733 8..  June     14 

Holiday    in    Storyland.    A    Vltaphone    Kiddies    799 9     

Idle    Chatter    Lou    Holtz    908 10. .Apr.     19 

III     Wind,    An Hibbard-Loreh-Graham     2  reels June   14 

Japanese    Bowl,    The 694 8. .June     14 

Jazz  Rehearsal   Kane-Edwards    I  reel May    10 

Keeping    Company    Eddie   Buzzell    1746 19. .May     10 

Letters      Pauline     Garon         800....   9     

Let's    Elope    Betty  &  Jerry   Browne 645 9. .June      14 

Lobo.   Dog  of  Dogs Lobo  590 7. .Mar.      8 

Lonely  Glglo    Lotti   Loder   922 9     

Lost    and    Found Irene   Shirley    

Love  Boat,  The  Herman   Timberg    754 8.  .Mar.      I 

Married     Flint-Ridges-Foran     

Master  Sweeper,   The Chester  Conklin    904 10.. Mar.     > 

Matter    of    Ethics.    A    Earle-Oakland     621 7     

Matinee    Idle    Henry    Hull     685 8. .June     14 

McLallen,    Jack    I     reel June     7 

Military   Post,   The Roberto     Guzman     570 6. .Mar.    15 

Money.    Money,    Maney Mason-Keeler    876 10 

Naggers    at    Breakfast.    The Mr.    &    Mrs.    Jack    Norworth 845 9. .June      14 

Nay.   Nay,   Nero Cameron- Watson     

New     Racket.    The     I  reel Mar.     15 

New  Rythm   Havana    Casino    Oreh 

Nile    Green    Broderick-Crawford    740 8. .June     7 

No-Account,    The    Special    Cast    777 9 

Office    Steps     ' 874 10..  May     31 

On    the    Rancho    Will    &     Gladys    Ahern     600 7. .Mar.     15 

Only   the    Girl Wattles-Marsh 580... 

Operation.    The    Edgar    Bergen     835... 

Pagllacel     John   Charles  Thomas 

Pa    Gets    a    Vacation    The    Potters    1243.. 

Paper    Hanging    Johnny  Arthur    |  reel. 

Paquita    &    Chiquita    832   .. 

Pay    Off.    The     H.    B.   Walthall    1076     . 

People    Versus.    The    Campeau-O'Malley     548... 

Perfert     Understanding.     A May- Oaks     537 

Play    Boy.    The Fox-Curtis     2  reels 

Poor   Aubrey    Franklin   Pangborn    2  reels May     10 

poor    Fish.    The Cavanaugh-Ridges-Schafer     

Reno    or    Bust Pangborn- Elliott      1150 13. .June     7 

Royal    Fourflusher.    The Eddie    Buzzell     1556 17.. June     14 

Russian    Rhapsody,   A Kuznetzoff  &  Nlcollna 704 8 

Seymour.    Ann     Songs      

Shakespeare    Was    Right 

She  Who   Gets  Slapped Tom    Dugan    june    7 

Sinkln'   In  the   Bathtub Looney    Tunes    No.     I |   reel       ..    .May     10 

Slick    As    Ever    H.    J.    Conley    2   reels June     7 

Song    Paintings    Ann    Seymour     1  reel  June      7 

Song    Plugger.    The Joe    Frisco    1390 16.. June      7 

Sound     Effects    Buddy    Trans    653...     7     May     10 

South    Sea    Pearl Gaston  Glass   2  reels  May     10 

Stand    Up.    The    Watson-Cameron-Mack     685 8     Juno     14 

Stepping    Oout    Leo    Donnelly    

Still  Alarm.  The Webb-Allen     |    reel'!         June" " 7 

Strong    and    Willing Trixie   Friganza   

Strong    Arm.    The ,   \ ' 

Surprise    Dugan-Leonard .1038. ...  12. ... .  '.'.' 

Suspicion    Lyons- Ear's- Morne     

System    . . .  * Clements- Knanp     7.7.7.7. 

Taking    Ways    Codee    &    Orth 2  reels  May"  10 

Talkinq    It    Over    Jack    Osterman     739 8 

14 


7. 
.  6. 
.   9 

.14 

'  ¥.". 

.12  . 


.Feb.     8 


.May    31 


.Mar.     8 
Apr.    12 


Taxi    Talks    Tracy-Alexander      1346 15     jUn<i 

Temnle    Belles    Green-Blackman      1346         15     June 

Tenement    Tangle,    A    Ryan    &    Lee    756  9     June 

23    Skiddo    Lew    Fields    '.'.7.7.7.    854         10     June 

Two  of    a    Kind    Lytell-Fant      |    reel.    .    .June 

Two   Rounds  of   Love Rennie-Dixon     

Varsity    Show,    The Olive    Shea     !!!!!!!!!!!,"! 

Vengeance    Richmond- Moorhead      8 19 

Websterian    Students    Ryan-  Lee 801 

Wedding   of  Jack  and  Jill.   Tho. .  Vitaphone     Kiddies     701" 

Wedding    Belles    Howard-Newton     ^as 

What    a    Life    955 

Who     Pays?     Murray-Oakland      949" 

Window   Cleaners    Brlce- Edwards     '"fi17" 

Work      Milton     C" 
mekraw    '.'.'.!  857'. '.! 


..a 

..9. 

...8. 
.  5 
.11., 

.10. 


.Feb. 
Anr. 
.June 

June 

Mar 


..7.. Apr. 
.9  7  A  or.' 


What  are  Sound 
and  Color  Worth? 

.  .  .  NATURALLY  they  are  worth  any- 
thing  you  can  afford  to  pay  for  them. 
Here  is  a  series  of  special  tinted  films 
that  lend  charming  color,  and  give 
strikingly  faithful  sound,  at  the  cost 
of  black-and-white.  f  Eastman  Sono- 
chrome  Tinted  Positive  Films''  is  the 
name.  They  supply  the  two  prime 
features  of  the  modern  motion  pic- 
ture without  any  penalty  of  price. 

EASTMAN  KODAK  COMPANY 

ROCHESTER,  NEW  YORK 

J.  E.  Brulatour,  Inc.,  Distributors 

New  York  Chicago  Hollywood 


W.  H.   Cadoret  says .  . 

'What  a    box   office  wow 
this  should  be.1 


Chicago  proves  it 

at  Roosevelt   Theatre 


COMMON 
CLAY 

with 

CONSTANCE    BENNETT 
•    LEW  AYRES    • 

TULLY  MARSHALL  •  MATTY  KEMP 
BERYL  MERCER 

From  the  Harvard  prize  play  by  Cleves  Kinkead 
Directed  by 

VICTOR      FLEMINGS 


"I  had  the  pleasure  last  night 
ot  screening  COMMON  CLAY 
What  a  box  office  wow  this  should  be. 

W.  H.  CADORET 

The  Comerford  Publix  Corporation 


\II4.IIM    <».   1910 


THE  STAR  OF 
THE  MONTH! 


NORMA 


- 


SHEARER 


"Let  Us  Be  Qay"  focuses  the  attention  of  the 
industry  again  on  this  charming  MetrO'Qoldwyn* 
Mayer  star  who  so  recently  gave  theatre  owners  "The 
Divorcee"  M*Q*M  not  only  makes  stars,  hut  keeps 
them  stars! 


Ol.   Mil.   SO.   4. 

■  o*    lii|rlr« 

llnvood 


New  York 

729  Seventh  A. 


Price  20  Cent* 

,  nc. 

C  hi<  aoo 

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91 


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Here  is  Why  We  A.re  Establishing  A. 
New  Precedent  in  Theatrical  History 
By  Staging  the  New  York  Premiere  of 
"Hell's    Angels"   Simultaneously    In 


wo  o 


f  B 


roadway  s 


M 


ajor 


Theatres 


K  "HELL'S  ANGELS"  were  to  play  in  one  theatre  OILY— 
there  would  be  thousands  of  disappointed  patrons  daily. 

The  magnitude  of  "Hell's  Angels"  demands  greater  capacity  on 
Broadway  than  any  one  theatre  can  offer. 

Therefore  we  take  this  means  of  announcing  to  the  trade  and  to 
the  theatre-going  public  of  Greater  New  York  that  leases  have  been 

signed  for  both  the 

CRITERION  THEATRE  -**-  GAIETY  THEATRE 


^Broitii 


ton  ii  tt  tut    a 


t  44if> 


-L  V..ii  iliiiti/   a 


i  4i>tft 


Both  theatres  will  stage  the  dual  Metropolitan  Premieres 
Friday  evening,  August  15,  at  8:30  sharp,  ivith  a  $2 
per  seat  policy  to  he  maintained  for  an  extended  run. 

NEVER  BEFORE  in  the  history  of  the  motion  picture  industry  has 
a  production  demanded  the  combined  capacity  of  two  theatres  and 
we  firmly  believe  that  even  the  added  capacity  of  the  two  will  not  be 
half  adequate  to  accommodate  the  tremendous  New  York  demand  for 

Howard  Hughes'  Qreatest  Picture  of  All  Time 

HELL'S 
ANGELS 

WHILE  VISITING  NEW  YORK  do  not  fail  to  see  the  spectacular  electrical  dis- 
plays at  both  theaters,  totalling  28,000  square  feet  of  illuminated  sign  presentation. 

SID  GRAUMAN 


Jl     ,..    ^J~t   J- 


^B-&un&$i®.  mm, 


^+X>P (duress* 


iCtt^i 


HAPPY 

NEW  YEAR 

DRAWING  CARDS 

EROM 
PARAMOUNT! 


These  18  Giant  Box  Office  Hits  Released 

in  August,  September  and  October  are 

Another  Reason  Exhibitors  Rush  to 

Sign  Paramount  Contracts! 


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SIGNING  A  1930-31  PARAMOUNT 
CONTRACT  IS  SHAKING  HANDS 
WITH  PROSPERITY ! 


$£ 


CAMERAS 
PURR  ON 
AMOS  N 
A  N 


MIGHTIEST  STARS  OF  ALL 
CREATION  WELCOMED  TO 
HOLLYWOOD  .  .  .  START 
WORK  ON  GREATEST  ALL- 
TIME  ATTRACTION   .  .  .  . 


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TITAN  SMASHES  MOW  PATH 


TO  LEADERSHIP 

Setting  the  Heart  of  the  World  Afire! 


RADIO'S 
MIGHTY  DRAMATIC  SPECTACLE 

Second  Week  Orpheum,  Los  Angeles!  Second 
Week  Orpheum,  Frisco!  Poised  for  Sweep 
Engagements  Portland,  Seattle  and  Points  West! 


First  Great  Railroad  Melodrama  of  the  Talkertl 

LOUIS  WOLHEIM . . .  ROBERT  ARMSTRONG . . .  JEAN 

ARTHUR.  Sensational  new  sound  effects 


DANGER  LIGHTS 

ESCAPE  .  .  LEATHERNECKING 

HALF  SHOT  AT  SUNRISE 

CIMARRON 


And  a  Grand  Array  of  Others  Moving 
Swiftly  Toward  the  TITAN   Stages  .  .  . 


* 


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'Ifynffii? 


•V 


,v»y.»U 


PICTURES 


l--\NT 


■B« 


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<ic.i\ 


The  Most  Widely  Read 

Page  in  the  Industry 


V>,«  *>*  £,oadcast»M;-      4  in  *»s  *„U 

F*"  ■„«    to    n>ll,tB  iu> 

%hoVn<fi»"^  Sen-  >*•  ,l 
*tfwi*r.*3»-     oil   ««*» 


0  noer    this  *»!>•      ^jt 

io"a  spt«  ol  P>°  vBi,  <ho«  ,bc 

=nd-s  his  w 3S  ?    . 


hi?  ih°"vC«h  **•»'•£  som ethi^n,, 
"W  S  S  through  a*'        4o«r ,  t  » 


\     is  to«ch  [-rrr=sSg:5'  .     i 

ss^Sstfaasr*^     one  M--  **  jss 

^hiko  *^  oW  ^h  a 

,,on  to  «"oloy  __— — -^7^-V 


A  regular  weekly  feature  of 


MOTION  PICTURE  NEWS 


FOR  25  YEARS  PATHE 
COMEDIES  HAVE  LED 


THE  FIELD 


The  great  feature  stars  of 
today  were  PATHE  COMEDY 
players  of  yesterday — PATHE 
picks  the  best  and  the  public 
approves  the  choice  with  fame 
and  fortune. 

PATHE  Directors,  Authors,  and  Com- 
posers are  natural-born  Creators  of 
snappy  gags,  high  powered  puns,  hot 
numbers,  graceful  melodies  and  toe- 
tickling  tunes,  all  in  grand  ensembles 
of  gorgeous  girls  surrounding  comedy 
stars  whom  the  Gods  destined  to  make 
the  whole  world  laugh. 

Believe  it  or  not — the  public  knows  this 
and  what  the  public  knows  is  reflected 
— every  day — in  the  cash  receipts. 


AND   FOR  1930-31   PATHE  IS 
FARTHER  AHEAD   THAN    EVER 


RAINBOW  COMEDIES     RODEO   COMEDIES 


Fast  and  furious  in  all  the  colors  of  the  rainbow, 
with  a  pot  of  gold  for  the  exhibitor  who  shows 
them. 


An  answer  to  the  public  demand  for  talking 
Westerns  featuring  cowboy  songs  and  camp- 
fire  wit. 


WHOOPEE  COMEDIES     MELODY  COMEDIES 


Young  America  makes  joy  unterrified  and  un- 
defined. 

MANHATTAN  COMEDIES 

Sophisticated  comedy  of  Main  Streets  and  the 
Big  Towns.  Latest  popular  songs,  new  jokes, 
smart  gags. 


Musical  tabloid  with   popular  singers   and 
dancers.  A  riot  of  fast  stepping  melody. 

CAMPUS  COMEDIES 

College  whoopee  introducing  things  not  found 
in  the  curriculum  of  any  university. 


FOLLY    COMEDIES     CHECKER  COMEDIES 


The  foibles  of  farce  and  gracefulness  presented 
by  the  daintiest  dancers  in  the  profession. 


Slapstick  in  which  the  big  stick  of  sure-fire  en- 
tertainment is  wielded  without  restraint. 


■  ■«-.<. 


with  FIRST  NATIONAL 


!i, 


*- 


Vitophon*"  it  th»  r»gnl«r«d  lrod«  mork  of  tho  Vitophona  Corp.  Jttignoting  lit  pre 


RIGHT 
of  WAY 


< 


RUES 


fits  The  Heart  Of  Womanhood 

Introduces 

fLSIE   FERGUSON 

to  the  talking  screen 
ith  Marion  Nixon,  Grant  Withers, 
John  Halliday 


Reaches    Neu)    Heights   of 

Dramatic  Achievement  with 

CONRAD  NAGEL*  LORETTA 

YOUNG  •  FRED  KOHLER 


% 


Smiles  of  appreciation  on  the  lips  of  exhibitors  who 
have  bought  First  National  product  turn  to  laughs  of 
content  as  release  after  release  continues  to  hold  the 
high  level  of  merchandise  and  entertainment  value. 

Soon  to  take  their  place  in  this  squadron  of  hits 
are  Otis  Skinner  in  "KISMET,"  Lewis  Stone  and  Leon 
Janney  in  "FATHER'S  SON,"  Marilyn  Miller  in 
"SUNNY,"  and  Edward  G.  Robinson  heading  a  starring 
cast  of  names  in  "LITTLE  CAESAR." 


4 


h 


MUST  NATIONAL  WILL  CONTINUE  FIRST! 


FIRST   AND    OLDEST 

Biographical  Reference 
Work  in  the  Industry 


CHESTER    B.  BAHN 

Motion  Picture  Editor  of  the 

Syracuse  Herald,  in  a  recent 

edition,  wrote: 


AMOTION  PICTURE  NEWS 
■*■*■*■  BLUE  BOOK— complete  data 
for  busy  studio  executives  and  news- 
paper and  magazine  photoplay  editors 
on  the  important  people  who  write, 
produce,  direct,  enact,  sell  and  adver- 
tise motion  pictures. 


"Quite  frequently  customers  of  this 
department  as  well  as  members  of 
The  Herald  -WSYR  Radio  Movie 
Club  express  curiosity  as  to  the  source 
of  intimate  facts  concerning  screen 
stars  typed  or  broadcast  by  your  re- 
porter. Receipt  of  the  1930  edition 
of  MOTION  PICTURE  NEWS 
BLUE  BOOK  makes  pertinent  the 
disclosure  that  this  annual  volume  is 
the  authority.  Without  it  as  aid,  I 
venture  the  opinion  that  movie  writ- 
ers would  be  lost  indeed." 


Qt  -hc 


HOT   WEATHER 


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THE   MARKET 


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ON 


WHERE  WOULD  THIS 
INDUSTRY  BE  RIGHT 
NOW  WITHOUT  METRO 
GOLDWYN  MAYER'S  SEN- 
SATIONAL SERIES  OF  HITS? 


M ETRO  GOLD WY N  MAYER 
PICTURES  ARE  LICKING 
ALL  OPPOSITION! 


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VOLUME  XLII 
NUMBER  6 


NEW  YORK  CITY 
AUGUST   9,   1930 


Bankers,  Aroused  Over  Yarns  of  Graft, 
Order  Sweeping,  Secret  Investigation 


Here's  the 
Guy  Who 
Started  It 


Discovered,  hiding  away  in  the  hill-billy  moun- 
tains of  Tennessee,  one  real  estate  operator  named 
Garnet  Carter,  the  gent  who  is  wanted  by  exhibi- 
tors far  and  wide  for  stating  those  Tom  Thumb 
golf  courses.  Carter  hit  upon  the  idea  three  years 
ago  and  became  a  millionaire  over  night.  He  re- 
ceivs  a  royalty  on  all  courses  sold,  average  price  of 
which  is  about  $2,000. 

The  New  York  Sun  estimates  the  combined  total 
of  courses  to  reach  6,000,  dotting  every  section  of 
the  countrv. 


Maybe  Clara  Bow 
Engagement 'd  Be 
Easier  Comeback 


Hollywood — Just  think  of  it,  a  burglar 
awed  by  Douglas  Fairbanks,  his  victim,  and 
apologizing  for  the  "intrusion"  after  enter- 
ing the  Fairbanks  home.  That's  the  story 
"Doug"  tells  adding  that  he  gave  the  youth 
$35  in  bills  and  sold  him  the  idea  it  was 
dangerous  to  ransack  the  house.  His  sales 
manship  saved  .Mary  Pickford's  jewelry,  ac- 
cording to  Fairbanks'  version. 

The  matter  was  not  reported  to  the  police, 
so  there  will  be  no  investigation,  but  there 
has  been  a  suspicion — just  the  faintest — 
that  the  story  may  have  some  connection 
with  the  reported  waning  prestige  of  the 
Fairbankses  due  to  the  talker  rage  and  a 
desire  to  crash  a  few  headlines. 


Bankers  May  Put 

Colvin  Brown  at 

Pathe  Helm  Again 

Colvin  W.  Brown,  former  executive  vice- 
president  of  Pathe.  may  lie  returned  to  that 
company  at  the  invitation  of  the  com- 
pany's bankers.  The  report,  emanating 
from  inside  Wall  Street  circles.  is  uncon- 
firmable,  but  follows  on  the  heels  of  Phil 
Reisman's  withdrawal  as  general  sales  man- 
ager  to  join  Universal  in  a  similar  capacity. 

It  is  understood  the  bankers,  in  digging 
into  the  Pathe  situation,  emerged  extremely 
well  satisfied  with  the  showing  made  by  the 
company  under  Brown's  tutelage  and  that, 
in  view  of  past  performance,  the  former 
operating  head  may  shortly  be  asked  if  he  is 
interested  in  again  taking  over  his  old  post. 


Is  Joe  Leo  In  Or 
Out?  Clarke  Must 
Dope  This  One 

I  farlev  L.  Clarke  will  soon  determine 
exactly  what  he  proposes  to  do  about  Joe 
Leo,  brother-in-law  of  William  Fox  and 
president  of  the  former  Fox  Metropolitan 
Playhouses,  Inc.,  until  the  new  regime  at 
Fox   replaced    him    with   Harry   C.   Arthur. 

Leo  has  a  contract.  When  the  switch 
was  made,  he  was  given  a  90-day  vacation 
with  instructions  to  report  to  W.  J.  Michel, 
one  of  Clarke's  advisors  at  Fox,  upon  ex- 
piration of  the  holiday.  Leo  did  so  on 
Tuesday  and  was  told  to  take  a  couple 
of  more  weeks  of  play  until  Clarke  decided 
what    he    wanted    Leo   to   do. 

I I  Leo  is  assigned  duties,  he  will  be  the 
only  former  William  Fox-allied  executive 
to  be  active  in  the  company's  affairs.  There 
is  a  possibility  his  contract  may  be  settled 
tor  cash. 

Fox  himself  is  on  the  payroll  at  $10,000 
a  week  as  the  chairman  of  a  phantom  ad- 
visory committee.  This  arrangement  is 
scheduled  to  run  for  five  years  and  is  part 
of  the  deal  Fox  made  with  Clarke  when 
he  sold  out  his  Class  B  voting  stock. 


Ben  Zeidman  Quits 
After  Story  "Jam" 

Hollywood — Because  he  disagreed  with 
B.  P.  Schulberg,  general  manager  of  Coast 
production,  over  a  story,  Bennie  Zeidman 
has  resigned  as  an  associate  producer  for 
Paramount.  He  is  joining  Columbia  as  an 
associate  producer. 

Despite  the  disagreement,  the  parting  was 
a  friendly  one,  Zeidman  told  Motion  Pic- 
ture News.  He  had  been  a  Paramount  as- 
sociate producer  for  three  years. 


Probe  to  Embrace  New   York 

and  Hollywood  Alike — 

C lean-Up  Demanded 


A  housecleaning,  ordered  by  the  bankers, 
is  about  to  get  under  way  with  no  waiting 
until  spring  to  get  it  started. 

Reports  of  graft  riding  rampant  through 
several  picture  organizations  and  reaching 
right  up  into  high  executive  chambers  are 
being  wafted  from  Times  Square  to  Wall 
Street  and  the  odor  the  stories  is  kicking 
up  in  financial  circles  is  anything  but 
pleasant. 

Emissaries  of  several  banking  groups  who 
are  heavily  interested  in  motion  pictures 
are  on  the  hunt  for  evidence  with  every 
expectation  that  they  will  get  it  before  their 
search  is  ended.  Fortified  with  the  facts, 
as  they  confidently  expect  they  will  be  be- 
fore the  digging-in  process  is  ended,  the 
dope  will  then  be  submitted  to  the  down- 
town moguls,  who  are  expected  to  take 
speedy  action  in  calling  upon  the  guilty  in- 
dividuals for  an  explanation  coupled  with 
a  firm  insistence  that  they  discontinue  the 
practice. 

It  is  easily  possible  that  several  treasuries 
will  be  reinforced  with  the  funds,  in  part 
or  in  toto,  which  have  been  diverted  from 
the  strong  boxes  as  commissions.. 

Hollywood — The  ugly  spectre  of  graft, 
long  suspicioned  by  bankers  for  the  picture 
industry,  is  about  to  be  brought  into  the 
open.  Secret  investigators  from  New  York 
are  about  to  alight  on  Hollywood  to  dis- 
cover what  they  can  about  the  under-cover 
activities  at  the  studios. 

The  colony  is  full  of  yarns  about  players, 
directors  and  writers  dropped  by  certain 
organizations  upon  contract  expirations 
only  to  be  re-employed  at  higher  figures 
with  much  of  the  monetary  difference  be- 
tween the  old  contract  and  the  new  going 
to  agents  for  splits  with   the  higher-ups. 

How  far  the  probe  will  get  is  a  question. 
That  it  will  be  thorough  is  a  fact.  Few  in 
the  colony  are  expected  to  come  into  the 
open,  fearing  that  they  will  eventually  find 
studios  doors  closed  to  them  if  it  should 
become  known  that  their  evidence  aided  the 
investigators  in  fixing  graft  charges  where 
thev  belong. 


Returning  to  Film  Board 
If  Arbitration  Renewed 

Cleveland — When  and  if  arbitration  is 
resumed  in  this  territory,  independent  dis- 
tributors intend  to  renew  their  cancelled 
membership  in  the  Film  Board.  The  inde- 
pendents pulled  out  when  compulsory  arbi- 
tration was  declared  illegal,  feeling  that  ex- 
pense of  membership  no  longer  was  war- 
ranted. 


iMsota  BMMm  Mmtm 


Vol.  XLII 


NEW  YORK  CITY,  AUGUST  9,  1930 


No.  6 


THE  SADDEST  COMEDY  OF 

THEM  ALL 


HOLLYWOOD  has  broken  loose  again.    All 
over  this  country,  unsavory  reports  of  the 
film  colony's  infidelities  and  the  bad  be- 
havior of  its  citizenry  are  reaching-  an  insatiable 
public   via  newspaper  headlines  that  scream  their 
stories. 

J  n  the  last  six  months.  Hollywood  has  been  a 
newspaper  man's  paradise.  If  he  looked  for  di- 
vorce, he  found  it — plenty  of  it.  If  it  was  dis- 
honesty in  filing  tax  reports,  he  found  that.  If  his 
search  fell  as  low  as  an  open  brawl  in  a  public 
restaurant  or  at  a  private  party,  that,  too,  was 
there  ready  to  be  picked  up  and  flashed  the  length 
and  breadth  of  the  land. 

Hollywood  Is  the  Pacemaker 

The  nation  is  being  furnished  a  spectacle  that 
doesn't  reflect  any  surplus  credit  on  the  kinds  of 
men  and  women  who  make  up  this  industry.  It 
may  be  unfair  for  the  business  as  a  whole,  but  in 
the  public  eye,  we  are  judged  as  Hollywood  acts. 

Isn't  it  ironic  and  futile  for  Will  Hays  or  any 
other  mentor  of  motion  pictures  to  drill  into  the 
consciousness  of  women's  clubs  and  church  organi- 
zations the  doctrine  of  moral  and  artistic  standards 
in  production  when  Hollywood  notables,  by  their 
very  acts,  are  perpetually  tearing  down  the  creed 
that  Hays  is  endeavoring-  to  rear? 

In  the  eyes  of  those  who  think,  the  situation 
must  be  funny.  It  would  be  laughable  for  the  in- 
dustry as  well  if  so  much  were  not  at  stake. 

Why  Are  the  Leaders  Waiting? 

TODAY  this  business  rests  in  a  half  dozen  or 
more  hands.    The  men  at   the  helm  are  in  a 
position   to   tell   miscreants   in    Hollywood   or 
elsewhere  exactly  what  to  do  and  what  not  to  do. 
Five  years  ago,  this  would  have  been  theory.     Now 
it    is   fact.     Indisputable,  argument-proof   fact. 

Yet  so  far  as  the  record  has  divulged  they  do 
little  or  nothing  about  it,  content  that  luck,  or 
Providence,  or  who  knows  what  will  carry  them 
through. 

On  the  other  hand,  if  the  men  whose  companies 
have  millions  involved  are  not  sufficiently  inter- 
ested to  effectively  choke  off  recurrences  of  the 
Hollywood  ilk,  editorializing  won't  swing  the  tide 
in  the  righl  direcl  ion. 


IT  seems  to  this  writer  that  a  considerable  fuss 
was  once  made  over  morality  clauses  inserted 
in  contracts.  The  purpose  was  to  keep  some 
of  the  bad  boys  and  girls  in  their  proper  places. 
If  such  clause  does  exist,  why  isn't  it  invoked? 
If  it  does  not,  why  doesn't  it?  Why  the  dilly- 
dallying tactics  when  strong  arm  measures  are 
necessary  to  knock  common  sense  into  a  lot  of 
silly,  irresponsible  heads? 

This  business,  despite  its  years,  has  an  inexpli- 
cable way  of  either  overlooking-  or  dodging  its 
major  problems.  This  Hollywood  spree  presages 
ultimate  censorship  far  and  wide  and  jeopardized 
box-offices.  And  not  a  solitary  thing  done  about  it! 

An  Exhibitor  Feels  the  Pinch 

FROM  a  Pacific  Northwest  exhibitor: 
"The  operation  of  theatres  successfully,  these  days,  seems 
to  become  more  and  more  difficult.  The  added  cost  of 
sound,  with  little  or  no  increase  in  receipts,  has  made  profit 
more  and  more  difficult.  It  appears  to  us  that  there  must  be 
some  relief,  or  many  smaller  houses  will  be  forced  to  close. 
We  are  asked  nowadays  to  pay  as  much  for  a  music  score  to 
a  feature  as  the  whole  feature  cost  in  silent  days,  yet  the  picture 
does  little  or  no  more  business  than  many  a  silent  picture  did 
thi*ee  or  four  years  ago.  Sound  news  cost  frequently  ten  times 
as  much  as  the  old  silent  news  used  to  cost.  Sound  acts  cost 
much  more  than  old  time  silent  comedies — and  so  on  down  the 
line. 

"Here    is    a    real    problem    for    the    owner    and    manager." 

Old  stuff,  you  say?  Perhaps,  but  perilously 
grave  to  the  exhibitor  who  penned  it.  Crowding 
the  little  fellow  to  the  wall  won't  help  the  big  com- 
panies or  the  business. 

There  must  be  a  halt. 

100  Pennies  Make  a  Dollar 

IT  m-av  arrive  sooner  than  you  think.  This  is 
why:  The  producer  chains  formerly  computed 
their  combined  weekly  profits  well  up  in  the 
hundreds  of  thousands.  Today  Publix.  for  in- 
stance, loses  $40,000  in  a  week  and  everyone  from 
Sam   Katz  down  views  it  as  a  miracle. 

Where  the  theatres  flop,  the  sales  force  must 
make  good.  It  is  consequently  important  to  keep 
the  little  man  alive  and  as  prosperous  as  conditions 
make  it  possible.  Squeezing  until  the  eyes  pop 
won't  do:  the  distributor  knows  it  and  may  be 
expected  to  govern   himself  accordingly. 

K  A  N  N 


August    9 ,    19  3  0 


M  o  I  i  o  n    P  i  c  I  u  r  e    N  e  iv  s 


Allied  May  Renounce  New  Contract  As 
Protection  Protest;  Units  in  All  Keys 


Plans     Drafted     To     Extend 
Allied    Ass'n.     to    All 
Exchange  Centers 


Minneapolis — Allied  States  Ass'n.  will  or- 
ganize a  unit  in  every  exchange  center 
under  a  plan  adopted  by  the  executive  com- 
mittee meeting  here.  Des  Moines  will  be 
the  first  objective,  Allied  leaders  attending 
the  convention  Aug.   12  by  invitation. 

Support  of  the  Tiffany  franchise  was 
voted  and  a  new  drive  to  sell  franchise  un- 
der consideration. 

Plans  were  agreed  upon  for  financing  of 
the  association  through  a  deal  soon  to  be 
announced.  Attending  the  sessions  here 
were  Abram  F.  Myers,  president;  H.  M. 
Richev,  Detroit ;  Henrv  Staab  and  Steve 
Bauer,  Milwaukee;  Col.'H.  A.  Cole,  Dallas; 
Aaron  Saperstein,  Chicago. 

The  Rocky  Mountain  unit,  at  its  Denver 
meeting  last  week  voted  confidence  in  Allied 
and  paid  initial  dues  of  $500,  directors  wen- 
told.  Proposal  to  make  the  organization 
bulletin  a  semi-monthly  publication  was 
under  discussion  at  the  sessions  here. 


Bill  Fox  Off  To 
Late  Golf  Start, 
May  Plunge  Later 

William  (  Bill  )  Fox  is  not  going  into  the 
miniature  golf  racket  on  a  wholesale  scale, 
but  intends  to  confine  his  activity — for  this 
year  at  least — to  the  two  18-hole  courses 
built  by  him  smack  against  the  rear  wall 
of  one  of.  his  major 
coups  in  the  days  when 
he  was  active  bead  of 
the  Fox  enterprises : 
the  Row. 

Fox  found  himself 
interested  in  Tom 
Thumbs  too  late  this 
summer  to  enter  the 
field  actively.  What 
will  happen  next  sum- 
mer hinges  entirely 
around  whether  or  not 
the  golf  bug  still  bites 
when  the  warm  flays  of 
1931  roll  around. 
During  his  seven  weeks'  stay  in  Atlantic 
City,  Fox  was  one  day  persuaded  to  try  his 
luck  at  a  local  course.  It  was  then  that 
he  was  first  impressed  with  the  possibili- 
ties The  layout  in  back  of  the  Roxy  fol- 
lowed. 

Teddy  and  Moe  Altman,  cousins  of  Mrs. 
Fox,  are  operating  the  course,  which  occu- 
pies part  of  the  plot  owned  by  Fox  person- 
ally and  which  is  now  used  as  an  auto 
parking    space. 

The  game  is  operated  on  practically  a  24- 
hour  basis  and  gets  its  heaviest  play  when 
the  midnight  show  of  the  Roxy  winds  up 
around  one  o'clock.  The  course  is  the  only 
one  in  the  Times  Square  district  and  is  a 
clean-up. 


William    Fox 


At  Allied  Meet 


Abram  F.  Myers  W.    A.   Steffes 


H.    M.    Richey 


Aaron    Saperstein 


They're  Selling  "U"  Once 
More;  Cochrane  Says  No 

The  open  season  for  mergers  in  so  far  as 
Universal  is  concerned  gets  under  way  in 
September  or  later,  declares  R.  H.  Coch- 
rane, in  nailing  the  latest  report  which  has 
th  ■  Laemmle  organization  swinging  to 
R-K-O. 

Cochrane  supposes  the  story  was  placed 
iii  circulation  because  of  the  booking  deal 
just  closed  between  the  two  companies. 
"That  deal  runs  one  year,"  he  said,  "and  it 
covers  just  what  it  purports  to  cover:  an 
arrangement  whereby  Universal  product 
plays  the  R-K-0  string  of  theatres.  Beyond 
that,  nothing." 


Mary's   Twiddling   Had 
Better  Continue — Or  Else 

Hollywood — .Mary  Lewi-,  former  grand 
opera  star  and — maybe  some  day  picture 
star,  is  becoming  impatient  twiddling  her 
thumbs  on  the  sidelines  while  Pathe  scouts 
around  for  a  "suitable"  vehicle.  In  fact, 
Mary's  nerves  are  keyed  to  such  a  tense 
pitch,  that  she  threatens  to  sue  Pathe  over 
her  contract.  Which  is  okay  with  Pathe. 
but  so  the  story  goes,  the  company  plans  to 
have  nothing  to  do  with  her  if  she  brings 
suit. 

The  agreement,  made  over  the  "mike"  be- 
tween Mary  and  A.  B.  Derr,  is  understood 
to  have  a  loophole  in  that  there  was  no 
starting  time  specified  by  either  party. 


J 


Extended  Clearance  May  Block 

Ratification,  Leaders 

Indicate 


Minneapolis — Protection,  discussion  of 
which  was  sidetracked  at  the  5-5-5  confer- 
ences, may  prove  the  bugbear  which  will 
throw  a  monkey  wrench  into  the  contract 
machinery,  preventing  its  ratification. 

The  alleged  tendency  of  distributor-owned 
theatres  to  increase  their  zone  protection 
to  excessive  limits,  may  cause  the  indepen- 
dents to  throw  overboard  the  proposed 
standard  licensing  agreement  drafted  at  the 
5-5-5  sessions. 

That  was  indicated  here  at  the  meeting 
of  the  executive  committee  of  Allied  States 
Ass'n.,  where  alleged  excessive  protection 
demands  were  denounced  bitterly.  Allied 
wants  a  national  board  to  pass  upon  any 
protection  controversy  which  may  arise  be- 
tween zone  committee  members,  and  may 
refuse  to  ratify  the  licensing  agreement  un- 
less such  a  board  is  created. 

Some  exchanges,  so  Allied  leaders  charge, 
are  acting  to  violate  the  understanding  of 
the  proposed  terms  of  the  new  contract, 
which  is  seen  as  another  possible  stumbling 
block  to  ratification. 

Allied  soon  is  to  publish  an  analysis  of 
the  proposed  licensing  agreement. 


Hanson  Intimates 
Allied  to  Invade 
Kansas  City  Zone 


Kansas  City — Report  that  Allied  States 
Ass'n.  would  invade  the  Kansas  City  terri- 
tory became  current  last  week  when  Oscar 
Hanson,  Tiffany  sales  manager,  made  a  re- 
mark to  that   effect   while  stopping  off  here 

en     route     to     Detroit. 

Hanson     did     not     say 

where  he  heard  the  re- 
port. 

The      Tiffany      sales 

manager    had    been    in 

Denver,  where  he  had 

attended    a    convention 

of  the  Rocky  Mountain 

Theatre  Owners'  Ass'n. 

which    renewed    its    af- 
filiation     with      Allied 

States. 

Exhibitors  expressed 

ignorance        regarding 

any  effort  by  Allied  to 

establish    a    unit    here, 

although  it  was  reported  last  winter  that 
a  group  of  exhibitors  were  organizing  for 
the  purpose  of  seeking  Allied  affiliation. 
The  M.  P.  Theatres  Ass'n.  of  Kansas  and 
Western  Missouri  is  affiliated  with  the  M. 
P.  T.  O.  A.  The  association  officials  de- 
clared they  knew  nothing  of  a  proposed 
Allied  unit   here. 


Oscar    Hanson 


22 


M  o  ti on    P  i  c  l  u  r  e    A  e  iv  s 


.  I  a  <j  ust    9 ,    1930 


The    Insiders'    Outlook 


THEY'RE  praying  to  the  rain  gods 
these  days.  In  every  important 
office  in  New  York  and  reflected 
throughout  the  country's  major  cities,  in- 
visible shrines  have  been  thrown  up  and 
the  mental   kow-towing  is   under   way. 

It  is  now  almost  ten  weeks  since  tne 
country,  by  and  large,  has  had  a  rainy 
week-end.  Friday,  Saturday  and  Sun- 
day— again  figuring  in  averages — repre- 
sent half  or  more  of  the  weekly  receipts. 
When  the  daily  reports  for  those  three 
days  are  digested  each  Monday  morning, 
the  circuit  head  can  tell  whether  or  not 
his  houses  will  go  into  the  black  or  tinge 
themselves  with  red  for  that  week.  There 
hasn't  been  any  color  blindness  this  sum- 
mer. 

The  big  circuits  are  taking  it  on  the 
chin  as  never  before  in  their  history. 
Perhaps  the  best  intrenched  of  them  all 
is  Publix.  Amazing  but  true,  the  chain 
came  through  a  week's  skirmish  recently 
with  only  a  $250  loss.  Its  deepest  dip 
into  the  crimson  stopped  at  $40,000. 

Fox  theatres  (Eastern  division)  and 
Warners  are  six  figures  in  the  red  week- 
ly, so  the  adding  machine  hounds  figure 
it.  The  Loew  circuit,  with  prices  reduced 
in  many  of  its  New  York  houses  and 
vaudeville  ripped  out  of  all  but  a  half 
dozen  or  more,  has  increased  its  numeri- 
cal turnover  and  is  understood  to  be 
about  holding  its  own.  RKO  isn't  doing 
any   bragging. 

Giggle    Water 

Three  or  four  years  ago  he  was  a 
rather  prominent  duck  in  production. 
Managed  a  then-important  star,  had  his 
own  unit,  selected  stories  for  her  and 
pretty  much  lorded  all  the  terrain  he 
saw. 

But  times  have  changed.  The  star  has 
lost  some  of  her  brilliance.  The  subject 
of  this  discourse  has  been  hitting  the 
bottle  day  in  and  day  out.  His  behavior 
has  been  so  bad  for  so  long  that  paroles 
are  about  out  of  the  question. 

Today  he's  in  Hollywood  raising  hell. 
When  he's  sober,  he  is  trying  to  land  a 
job.  So  far  he  hasn't  succeeded.  And 
perhaps  he  won't.  Production  wheels  are 
whirling  too  rapidly  to  be  bothered  with 
sad  young  men  who  don't  know  how  to 
con  lud    themselves. 

On  the  Spot 

Hiram   Brown  left   New  York   rather 

suddenly    a    short    time    hack.     When    he 


next  emerged  in  print  he  was  in  Holly- 
wood. Lee  Marcus  hit  the  coast  about 
the  same  time.     Why? 

Because  Radio  is  more  than  a  bit  con- 
cerned with  both  the  quality  of  its  out- 
put and  the  amount  of  money  it  costs  to 
turn  that  output  out.     It  is  an  open  se- 


This  Needs  Light 

WHAT  is  behind  Howard  Hughes' 
purchase  of  screen  rights  to 
"Queer  People."  the  Hollywood 
expose  termed  the  worst  insult  and 
affront  to  the  film  capital  ever  pub- 
lished? 

Surely,  Hughes,  who  now  is  em- 
barked on  the  task  of  getting  back 
some  of  the  millions  he  dumped  into 
the  making  and  remaking  of  "Hell's 
Angels,''  hardly  can  expect  cheers 
from  the  industry  over  announcement 
that  he  will  film  the  book.  And  if  he 
carries  out  what  to  this  Insider  looks 
like  a  false  step,  it  surely  won't  do 
his  "Hell's  Angels"  any  good. 

Of  course,  as  announced,  the  story 
is  to  be  toned  down  in  such  a  way 
that  it  won't  be  offensive  to  anyone, 
but  it  will  take  a  magician  to  turn 
the  trick.  The  book  has  been  called 
a.  collection  of  filth  and  garbage,  giv- 
ing the  impression  that  all  Hollywood 
is  rotten.  It's  a  story  of  the  hangers- 
on  of  the  Coast  metropolis,  but  the 
publisher  states  on  the  book's  jacket 
that  it  depicts  every  strata  of  Holly- 
wood society. 

Garrett  Graham,  publicity  and  title 
writer,  and  Carroll  Graham,  publicity 
writer,  are  authors  of  the  novel,  which 
contains  thinly-disguised  characteriza- 
tions of  picture  people. 

It's  pretty  hard  to  imagine  Hughes 
filming  such  a  novel  and  from  the 
Coast  come  whisperings  that  the  pic- 
ture  never   will   be   made. 

Why  then  the  purchase?  This  needs 
l'ght. 


cret  that  the  pictures  coming  through 
from  the  coast  haven't  hit  as  many  high 
spots  as  either  the  sales  staff  or  the  the- 
atre department  here  in  New  York  had 
anticipated.  Therefore,  the  trek  west- 
ward of  Brown  and  Marcus  to  talk  it  all 
over  with  Bill  Le  Baron. 

And  there  that  remains  for  the  present. 

Weakening  the  Chain 

He  sits  his  comfortable  frame  in  New 
York,  rarely  mixes  with  the  field  force 
which  he  is  directing  and.  therefore,  sim- 
ply doesn't  know  this. 

Yet  this  circuit  head's  practice  of 
bringing  outsiders  in  whenever  he  creates 
or  revamps  a  division  is  raising  a  temp- 


est of  unrest  with  his  managers  on  the 
firing  line.  These  front  liners  figure  they 
are  either  buried  under  the  weight  of 
political  chicanery  or  incompetent  man- 
agement, see  little  in  store  for  them  under 
the  present  regime  and  naturally  are 
finding  their  morale  and  their  enthusiasm 
sinking  to  lower  and  lower  levels. 

Serious  About  It 

The  code  of  advertising  has  been  rest- 
ing quietly  in  its  haven  for  some  time 
now.  But,  merely  to  keep  the  record 
straight,  it  is  of  interest  to  pass  on  word 
that  in  one  office  at  least,  the  letter  of  the 
code  is  taken  seriously.  Publix  is  that 
office. 

The  official  word  has  been  passed 
around  that  the  code  will  be  adhered  to 
— right  to  the  letter — or  the  transgressor 
thrown  out  on  his  ear.  All  of  which 
would  indicate  that  Sam  Katz  has  been 
code-impressed. 

His  is  the  only  spot  in  New  York  that 
feels  that  way  about  it.  At  least,  so  far 
as  this  Insider  has  been  able  to  discover. 

Spying 

A  system  of  espionage  which  savors 
of  the  old  time  German  system,  for  its 
thoroughness,  is  maintained  by  one  large 
company.  Constant  surveillance  of  em- 
ployes is  the  result.  In  its  theatres,  par- 
ticularly does  this  company  spy  on  its 
workers,  with  a  corps  of  stool  piegons 
and  spotters  who  keep  the  home  office 
promptly  and  minutely  informed  if  any 
of  its  managers  makes  a  false  step,  or  is 
not  putting  in  the  required  number  of 
hours — and  they  are  plenty. 

Tredding  Cautiously 

The  storm  signals  are  set  and  the 
barometer  may  hit  a  new  low  before  the 
year  is  out. 

The  Zukor  organization  is  now  in  op- 
erating control  of  the  Famous  Players 
Canadian  Corporation,  the  Dominion's 
biggest  picture  company.  It  may  be,  and 
probably  is,  political  that  agitation  against 
American  domination  is  being  revived  up 
above  the  line.  But  regardless  of  how 
or  why,  it  is  a  fact  that  Paramount  in 
New  York  is  proceeding  gingerly  in  the 
con  luct  of  its  affairs  in  Canada. 

Somewhere  on  the  horizon  is  the  dan- 
ger  of  an  official  investigation.  If  it 
comes,  expect  flag  waving,  shouts  of  im- 
peria'ism  and  a  generally  uncomfortable 
time  for  Zukor  in  Canada,  what  later? 

1  'robably  nothing  at  all. 

T  II  E    INSIDERS 


Published  weekly  by  Motion  Picture  News,  Inc.  Founded  in  September,  1913.  Publication,  Editorial  and  General  Offices:  729  Seventh  Avenue,  New  York  City,  William 
A.  Johnson  President  and  Publisher;  E.  J.  Hudson,  Vice-President;  Maurice  Kann.  Editor;  Charles  F.  Hynes,  Manaaina  Editor;  James  P.  Cunningham,  News  Editor; 
Kaymond  E.  Gallagher,  Advertising  Manager;  Los  Angeles  Office;  Hotel  Roosevelt,  Hollx-vood;  Walter  R,  Greene.  Western  Representative.  Chicago  Office:  910  So. 
Michigan  Avenue,  Harry  E.  Holquist,  Central  West  Representative.  Subscription  Price  $3.00  per  rear  in  United  States.  Mexico  and  all  U.  S.  Possessions.  Canada,  $5.00. 
toreign,  $10.00.  Copyright  1930.  by  Motion  Picture  News,  Inc.,  United  States  and  Great  Britain.  Title  registered  in  United  States  Patent  Office  and  foreign  countries. 
Entered  as  second  class  matter  at  the  Post   Office.   New   York,  April  22.    1926.  under  Act   of   March   3.    1879. 


August    9 ,    IV  30 


M  o  t  i  o  n    P  i  c  t  it  r  e    X  ew  s 


Protection  Knotted  in  Number  of  Keys 
With  Exhibs  Awaiting  U.  S.  Coast  Trial 


Wants  Hays  Indicted 

Indianapolis — He  intends  to  go  be- 
fore the  Federal  Grand  Jury  and 
demand  indictment  of  Will  H.  Hays 
for  alleged  criminal  conspiracy,  Frank 
J.  Rembusch  declared  at  a  meeting  of 
the  zoning  committee  here.  Rembuscn 
contends  that  zoning  is  illegal  and  in 
restraint  of  trade;  also  that  the  draft- 
ing of  the  proposed  licensing  agree- 
ment violates  Federal  laws  and  the 
Thacher  decree.  Spirited  discussion 
marked  the  meeting  of  the  zoning 
committee  here. 


Distribs  Trying 
To  Untangle  Chi 
Protection  Jam 


Chicago — With  the  blow-up  of  joint  re- 
zoning  conferences  between  committees  of 
distributors  and  exhibitors  here,  distribu- 
tors are  now  meeting  alone  in  an  effort  to 
work  out  a  new  protection  system  for  the 
city  and  state. 

Utmost  secrecy  surrounded  the  meeting 
at  the  Chicago  Film  Board  of  Trade,  at 
which  Felix  Mendelssohn  presided.  No 
word  of  the  meeting  was  made  public  to 
any  but  those  invited  to  serve  on  the  dis- 
tributors' executive  committee.  Not  only 
were  no  representatives  of  the  exhibitors 
invited  to  attend  the  meeting,  but  numer- 
ous prominent  exchangemen  here,  likewise, 
were  unaware  that  the  new  cession  was  un- 
der way.  A  few  members  of  the  committee 
even  denied  that  a  meeting  ha'd  been  held. 

It  is  believed  that  the  insistence  of  the 
Hays'  office  on  some  sort  of  a  revision  of 
the  present  protection  system  in  Chicago 
and  the  state  led  to  the  calling  of  the  execu- 
tive session.  The  rezoning  conferences 
broke  up  here  after  two  months  without  any 
agreement  being  reached  on  a  change  in  the 
old  protection  systems.  These  systems  have 
never  been  drafted  in  legal,  written  form, 
but  were  operative  as  a  generally  under- 
stood agreement. 

Apart  on  All  Points 

This  situation  has  made  it  impossible  for 
Chicago  distributors  to  furnish  the  Hays' 
office  with  a  legal  draft  of  the  zoning  regu- 
lations enforced  here,  and  this  fact,  it  is 
believed,  has  led  the  Hays'  office  to  insist 
that  the  rezoning  conferences  do  not  end 
until  revisions  in  the  present,  system  have 
been  made  which  will  permit  a  legal  draft 
of  them  to  be  supplied. 

Unable  to  agree  on  any  point  at  20  joint 
meetings  which  were  marked  by  constant 
arguing  between  the  distributors  and  ex- 
hibitors, it  is  believed  the  distributors  hope, 
now,  to  achieve  some  sort  of  an  understand- 
ing by  themselves.  Just  what  they  hope  to 
accomplish  alone  could  not  be  learned,  but 
the  committee  has  several  more  executive 
sessions  scheduled  for   next  wck. 


Chicago,    Iowa     and     Texas 

Meetings  Prove  Merry- 

Go-Round  Affairs 


All  is  not  quiet  along  the  protection  front 
as  date  nears  for  trial  of  the  government's 
conspiracy  case  against  Fox  West  Coast, 
Harold  B.  Franklin  and  a  number  of  distri- 
butors, to  be  heard  at  Los  Angeles.  The 
date,  postponed  several  times,  is  now  Aug- 
ust 15. 

The  effort  to  reduce  clearance  schedules 
to  a  written  agreement  between  distributors 
and  exhibitors  in  each  key  is  hitting  a  snag 
in  a  number  of  cities,  and  indications  are 
that  some  exhibitors  plan  to  sit  tight  to  see 
"which  way  the  wind  blows"  in  the  govern- 
ment action.  The  proposed  zoning  agree- 
ments, it  is  stated,  are  sought  by  distribu- 
tors to  counteract  the  government's  action. 

L.  A.  Only  Spot  Set 

So  far,  Los  Angeles  is  the  only  territory 
where  the  new  plan  has  been  signed,  sealed 
and  delivered.  Detroit  has  renewed  its  zon- 
ing agreement,  as  is  the  annual  custom,  with 
but  few  changes  made.  The  zoning  sched- 
ules adopted  there  were  not  part  of  the 
present  nation-wide  effort  for  adoption  of 
zoning  standards. 

The  Chicago  protection  meetings  proved 
a  bust  after  two  months  of  wrangling.  Iowa 
exhibitors  are  sizzling  with  resentment  over 
the  protection  proposals,  intending  to  attack 
the  legality  of  protection  and  Texas  inde- 
pendents have  refused  to  be  a  party  to  the 
proposed  protection  agreement  which  would 
grant  clearance  outside  of  the  town  where 
the  theatre  is  located.  Other  cities  also  are 
reported  experiencing  protection  difficulties. 


Cleveland  Sets 
New  Schedules 
Of  Protection 

Cleveland — There  are  only  a  few  minor 
differences  to  iron  out  in  the  rezoning 
schedules  drafted  for  this  territory.  Practi- 
cally all  details  were  agreed  to  unanimously 
by  the  committee  present  at  the  meeting, 
which  included  P.  J.  Wood,  chairman, 
Harrv  V.  Smoots  Alt.  Vernon;  H.  D. 
Shreffler,  Shelby;  A.  J.  Paul,  Galion ;  J.  L. 
Damm,  Wadsworth;  John  Pekras,  Elyria, 
Jules  Schwartz,  Painesville ;  C.  M.  Young, 
Bowling  Green  and  Napoleon;  Martin 
Smith.  Toledo;  Dan  Robbins,  Warren;  M. 
B.  Horwitz,  Cuyahoga  Falls.  Members  of 
the  exhibitor  committee  on  state  zoning  not 
present  at  the  meeting  were  L.  F.  Eick, 
Martins  Ferry;  Henry '  Bieberson,  Dela- 
ware ;  C.  W.  Brown,  Zanesville,  and  Joe 
Trunk,  Youngstown. 


Experience 

Chicago — The  story  is  told  of  a  local 
exchange  man  who  sat  in  at  a  card 
game.  After  he  had  come  out  second 
or  third  best  in  spite  of  some  nice 
hands  dealt  him  he  grew,  first,  cau- 
tious, then  bewildered.  Finally,  after 
drawing  five  aces  and  betting  the  limit 
he  watched  an  opponent  lay  down  six 
kings. 

"Say,"  he  exclaimed  in  disgust,  "what 
kind  of  a  poker  game  do  you  fellows 
call    this,   anyway?" 

"Poker?"  was  the  response.  "Why, 
we've  been  playing  pinochle." 


Iowa  Girds  For 
Hot  Court  Battle 
Over  Protection 


Des  Moines. — Distributors  opened  up  an 
old  .sore  when  they  started  protection  meet- 
ings here,  and  independent  exhibitors  are 
plenty  peeved.  Their  meeting,  Aug.  12,  is 
expected  to  be  a  sizzler,  and  they  plan  action 
to  test  the  legality  of  the  protection  de- 
mands made  by  Publix.  State  senators  and 
representatives  of  other  cities  where  there 
have  been  jams  over  protection  are  to  be 
invited  to  attend  the  sessions. 

A  committee  has  been  named  to  investi- 
gate the  legal  phase  of  the  matter.  It  is 
headed  by  F.  P.  Martin.  The  Democratic 
candidate  for  governor  is  quoted  as  being 
strongly  opposed  to  protection  and  to  have 
advised  independent  exhibitors  to  "get  legal 
advice  and  scrap   it  out." 

The  association  probably  will  undergo  a 
shakeup  in  its  officers  at  the  meeting  Tues- 
day. While  E.  P.  Smith  has  kept  harmony 
during  his  terms  as  president,  he  is  not 
militant  enough  to  suit  some  of  the  younger 
leaders.  Clifford  Niles,  a  fighter  and  with 
considerable  political  influence,  is  being 
boomed  for  the  presidency. 


Continue  Cleveland  Work 

Cleveland — Drafting  of  proposed  zoning 
schedules  for  this  territory  were  being  con- 
tinued this  week. 


Protection  Over 
Adjoining  Towns 
Vetoed  in  Texas 

Dallas — Texas  independents  will  not  sanc- 
tion any  protection  agreement  which  pro- 
vides clearance  for  a  theatre  over  houses 
outside  its  town,  nor  will  they  be  party  to 
any  standardized  protection  set-up  based  on 
admission  prices. 

In  taking  this  stand,  the  Allied  Theatre 
Owners  of  Texas  flatly  rejected  the  plan 
proposed  by  the  Film  Board.  This  provided 
for  protection  of  25  miles  for  some  Publix 
houses.  Publix  had  asked  from  30  to  50 
miles,  it  is  stated.  The  stand  on  admission 
price  zoning  was  in  the  belief  that  it  would 
violate  the  state  anti-trust  statute. 


24 


M  o  l  i  o  a    P  i  c  l  ii  r  e    A  e  w  s 


.  I  a  g  u  s  /    9 ,    19  3  a 


Yen  for  Headline  Prestige,  General 
Distrust  May  Wreck  4-Zone  Split-Up 


Swinging  to  Legit! 

After  a  run  of  "Moby  Dick,"  War- 
ners' Hollywood,  New  York,  which 
opened  Thursday,  is  slated  to  go  legit, 
it  is  understood,  with  Connolly  & 
Swanstrom  operating  the  house.  The 
theatre  has  had  one  of  the  briefest 
careers  of  picture  houses  on  record, 
having  folded  a  few  weeks  after  its 
opening,  ostensibly  for  repairs.  The 
Warners,  located  directly  across  the 
street  on  Broadway,  which  also  has 
been  dark  this  summer,  reopens  Aug. 
24  with  "Old  English." 


E.  B.  Derr  Aims 
To  Spike  Pathe, 
RKO  Pool  Story 

Regarded  as  spiking  reports  that  the 
company  is  to  be  taken  over  by  or  merged 
with  RKO,  announcement  of  the  1931-32 
Pathe  program  is  to  be  made  in  New  York 
by  E.  B.  Derr,  Pathe  president,  who  ar- 
rives Tuesday  from 
the  Coast. 

Derr  some  time 
ago  launched  the  20 
pictures  which  are 
to  comprise  the  1930- 
31  line-up  and  his 
New  York  visit  is 
the  first  since  he  took 
over  the  reins  of 
production.  Ten  of 
the  20  pictures  on 
the  new  schedule 
are  completed  or 
under  way. 

Derr  last  week  appointed  E.  J.  O'Leary  to 
the  post  of  general  sales  manager,  succeed- 
ing Phil   Reisman,  who  resigned  to  accept 
a  similar  post  with  Universal.     Conferences 
with    the    new    sales 
chief,    and    with    C. 
J.     Scollard,    execu- 
tive   vice    president, 
are   included  on  the 
Derr    program. 

Another  change  in 
the  Pathe  ranks  is 
the  appointment  of 
(  liarles  Giegerich  to 
the  head  of  the  ad- 
vertising and  pub- 
licity department. 
G.  R.  O'Neil,  who 
has  been  handling 
t  h  c  department, 
hereafter  is  to  concentrate  on  exploitation. 
Giegerich  comes  to  Pathe  from  Power's 
Cinephone,  where  lie  has  handled  sales  and 
advertising  and  exploitation.  He  is  suc- 
ceeded there  by  Harry  Post. 


E.   B.   Derr 


Charles  Giegerich 


Gelsey  at  "U"  City 

Hollywood  -Erwins  S.  Gelsey  now  is 
serving  as  scenario  editor  at  Universal  City, 
lie  recently  resigned  a  similar  post  .it  the 
New   York   Paramount  studio. 


Nat'l  Circuit  Heads  Eager  to 

Stay  As  Is — Bankers  May 

Force  Step,  However 


The  road  leading  to  ultimate  completion 
of  that  much-discussed  four  zoning  plan  for 
producer-owned  theatres  in  the  United 
States  looks  like  a  rocky  one. 

To  begin  with,  the  personalities  involved 
in  such  a  division  of  exhibition  interests 
may  easily  prove  to  be  weighty  enough  to 
kill  the  entire  scheme.  It  is  understood 
some  of  the  headliners,  long  identified  with 
national  theatre  operation,  don't  relish  the 
idea  of  having  their  activities  reduced  to 
the  territorial  limitations  defined  in  the  pro- 
posed agreement. 

If  this  argument  is  sufficiently  strong  to 
win  out,  it  is  pointed  out  it  won't  be  the 
first  time  in  the  history  of  the  industry 
that  what  might  otherwise  be  considered 
strategic  business  has  been  sidetracked  in 
favor  of  the  personal  equation. 

Full  of  Suspicions 

Another  factor  is  the  rather  general  dis- 
trust of  each  other's  tactics  which  some  of 
the  principals  take  little  pains  to  conceal. 
During  the  week,  one  important  executive 
described  the  business  methods  of  another 
theatre  man  in  the  sort  of  language  that 
won't  look  well  in  print.  The  word-slinger 
may  not  know  it,  but  the  executive  he  so 
picturesquely  described  feels  the  same  way 
about  him. 

Yet  in  the  background  lurk  the  bankers 
whose  prime  interest  is  in  the  profit  side  of 
the  ledger.  Several  sources  who  are  fa- 
miliar with  the  general  terms  of  the  zoning 
plan  aren't  at  all  certain  but  that  the  finan- 
cial interests  sponsoring  the  idustry  may 
force  the  adoption  of  the  split  over  the 
heads  of  protesting  executives  on  the  ground 
that  dips  into  the  red  cannot  under  any 
circumstances  be  countenanced  for  reasons 
of    pride    or    personal    aggrandizement. 

No  Decision  by  Publix 

First  move  in  the  general  direction  of 
zoning  may  yet  be  the  deal  whereby  Publix 
turns  over  its  theatres  in  ten  western  cities 
to  Fox  West  Coast.  Tip-off  of  the  move, 
reported  exclusively  in  Motion  Picture 
News  last  week,  created  a  furore  in  the 
trade  and  was  openly  laughed  at  by  those 
who  thought  they  knew  what  was  going  on 
lint   didn't. 

It  develops  now  that,  if  the  transfer  is 
made,  the  houses  switched  to  Fox  will  be 
turned  over  on  a  long-term  leasing  basis, 
relieving  Paramount  of  a  weekly  loss  lluctu- 
ating  between  $15,000  and  $18,000  and  at 
the  same  time  assuring  Paramount  product 
the  representation  which  Adolph  Zukor  and 
S.   R.    Kent   feel  it  must  have  from  Denver 

W  est  . 

There  has  been  some  discussion  of  a  sale. 
the  price  on  the  inside  being  reported  at 
$55,000,000.  Latest  developments,  however, 
ban   toward   a    leasing   deal    instead. 


It's  a  Gag 


Providence — When  e*xh  bitors  in  this 
town  heard  the  quip  about  Uncle  Sam 
designating  the  state  of  Rhode  Island 
as  the  site  for  an  official  Tom  Thumb 
golf  course,  they  took  it  good  natured- 
ly,  but  when  backers  of  the  vest-pocket 
edition  started  their  invasion  of  local 
towns,  there  was  another  tune.  The 
squawks  were  plenty  when  the  first 
course  opened,  and  grew  louder  as 
newly  erected  signs  on  vacant  lots 
told  of  others  being  constructed. 


No  Merger  With 
Paramount  Says 
Schenck  of  U.  A. 


Hollywood — No,  siree,  there  is  to  be  no 
merger  of  Paramount  and  United  Artists. 
Take  it  from  Joseph  M.  Schenck,  president 
of  the  latter  company,  who  stated  he  had 
closed  a  deal  for  showing  of  U.  A.  pictures 
in  Publix  houses,  while 
in  New  York.  That's  a 
laugh,  for  Publix  has  a 
franchise,  under  terms 
of  which  it  must  play 
all  U.  A.  pictures  for  a 
period  of  years. 


Negotiations  for  play- 
ing time  in  new  Publix 
houses  or  acquisitions 
are  under  way  by  Al 
Lichtman,  head  of  dis- 
tribution of  United  Ar- 
tists. Lichtman  recent- 
ly completed  a  deal 
which    gives    the 


Joseph  M.  Schenck 


company  representation 
over  the  Warner  circuit. 

Publix  has  a  fran- 
chise for  Warner  pic- 
tures, but  theatres  add- 
ed to  the  string  within 
the  last  two  years  are 
negotiated  for  sepa- 
rately. 

Considerable  surprise 
is  being  occasioned  by 
sale  of  the  new  United 
Artists  product  to  Jo- 
seph Quittner  at  Mid- 
..    ..  ,M  diet  own,    X.    Y..    where 

Al    Lichtman  .-.     ...  .  ,     ■ 

Quittner  is  engaged  m 
a  bitter  fight  with  Publix.  Similar  deals  are 
reported  under  way  in  other  controversial 
spots  where  Publix  is  involved. 


Schenck  Denies 

Hollywood — There  is  no  truth  in  report 
that  he  will  sell  his  interest  in  Art  Cinema 
Corp.  to  Howard  H.  Hughes,  states  Joseph 
M.  Schenck.  head  of  Art  Cinema  and  United 

Artists. 


Ait  gust    9  .    19  3  0 


M  o  t  i  o  u    P  i  c  t  a  r  e    N  e  u 


25 


[    Raskob  Reported  as  Slated  for  Warner 
Board  Chairmanship;  Dividend  Passed 


Page  the  Ethics  Code 

Robert  Mongomery  in  "Our  Blush- 
ing Brides" — "I  never  miss  anything." 

Joan  Crawford:  "When  you  grow 
up  you'll  learn  that  men  don't  brag 
about  that." 


Dunning  Process 
To  "Dub"  Talkers 
Nabbed  by  Radio 

Radio  Pictures  is  understood  to  have 
closed  for  the  Dunning  process,  a  "dubbing" 
system  by  which  players  singing  and  talk- 
ing in  foreign  languages  may  be  photo- 
graphed separately  and  "dubbed"  into 
American  talkers  for  distribution  overseas. 
Carroll  Dunning,  who,  it  is  reported, 
controls  the  process  together  with  Frederick 
Zelnik,  German  producer,  made  three  se- 
quences for  "Half  Shot  at  Sunrise"  while 
the  American  version  was  under  way,  us- 
ing German  players  and  singers.  The  Ger- 
man scenes  are  reported  to  have  turned  out 
better  than  the  American. 

It  is  probable  that  a  syndicate  will  be 
formed  with  Dunning  and  Zelnick  jointly 
interested.  Small  stages,  with  back  drops 
will  be  maintained  in  Berlin,  London,  Paris, 
.Madrid  and  Rome,  with  foreign  players  on 
call.  The  sponsors  of  the  system  are  said 
to  feel  that  the  small  foreign  markets  of 
the  world,  now  considered  out  of  the  run- 
ning because  of  cost  involved  in  making 
talker  versions  in  their  language,  will  now 
be  reopened. 

Hollywood  reports  have  it  that  a  foreign 
version  of  "Babes  in  Toyland,"  for  instance, 
will  cost  between  $25,000  and  $35,000  as 
against  an  American  negative  cost  of  $500,- 
000. 

Dunning  and  Zelnick  are  in  New  York 
from  the  Coast,  but  efforts  to  reach  them 
have  been  unsuccessful.  They  are  here, 
however,  to  discuss  production  plans  with 
Radio  officials,  including  Joseph  I. 
Schnitzel",  who  returns  from  Europe  Mon- 
day. 


Ferri  in  New  York 

Roger  Ferri.  editor  of  Fox  Dynamo,  is  in 
New  York  from  Hollywood  in  connection 
with  exploitation  plans  for  "The  Big 
Trail,"  which  will  have  its  local  run  at  the 
Row. 


Detroit  Showman   Dies 

Detroit — Charles  Kain,  49,  owner  of  a 
string  of  neighborhood  houses,  died  here 
Thursday. 


Bearish       Reports       Follow 

Decision    To    Take   No 

Action  on  Common 


Bearish  reports  on  Warners  together 
with  whispers  of  an  impending  reorganiza- 
tion which  would  place  John  J.  Raskob  as 
chairman  of  the  board  of  directors  were 
in  circulation  in  financial  circles  yesterday 
when  it  became  known  that  directors  would 
pass  the  quarterly  dividend  of  $1  a  share 
on  the  common.  The  stock  closed  yester- 
day  at   36^j. 

The  reports  concerning  Raskob  are  in 
direct  conflict  with  other  and  persistent  re- 
ports that  Raskob  and  the  duPonts  had  sold 
their  holdings  in  Warners  just  before  the 
stock   began   to   drop. 

Meeting  late  Thursday,  Warner  directors 
declared  regular  quarterly  dividend  on  the 
preferred,  payable  Sept.  1  to  stock  of  record 
Aug.  18.  A  brief  statement  announced  the 
preferred  dividend  and  stated  that  the 
board  had  taken  no  action  on  the  common 
dividend  which  has  been  on  a  $4  annual  basis. 
Below  Dividend  Requirements 

Warner  net  has  been  on  the  decline,  the 
company's  earnings  for  the  last  six  months 
nf  the  fiscal  year  ending  Aug.  31  not  ex- 
pected to  be  in  excess  of  $5,000,000,  con- 
trasted with  net  of  $14,514,628  for  the  same 
period  a  year  ago.  The  net  for  the  last 
six  months  of  the  fiscal  year,  it  is  said. 
will  be  below  dividend  requirements,  hence 
the  decision  to  pass  the  dividend. 

The  decrease  is  attributable  to  the  sum- 
mer business  decline  and  the  extensive  ex- 
pansion program  undertaken  by  the  com- 
pany  in  the  theatre   field. 

Neither  H.  M.  Warner  nor  J.  J.  Raskob 
could  be  reached  for  a  statement  on  the 
reported  plan  to  make  Raskob  chairman  of 
the   board. 


Houses  at  Houston  Make 
Bid  for  Kid  Patronage 

Houston — Spirited  bids  for  kid  trade  is 
being  made  by  local  theatres  by  means  of 
pecial  organ  songfests  on  Saturday  morn- 
ings, a  kids'  "Booster  Club,"  through  which 
children  under  12  are  admitted  for  five  cents 
and  a  booster  button,  dog  parades  with  ad- 
mission free  at  a  certain  hour  to  each  child 
who  brings  a  dog,  and  other  such  devices. 

Pictures  and  vaudeville,  however,  are  not 
censored  for  kid  trade.  The  theatre  is  sold, 
and  not  the  programs.  Loew's  State  is  the 
only  first-class  theatre  that  has  made  no 
effort  to  catch  the  children's  trade. 


Madan  Here  From  India 

Fram  Madan  of  Madan  Theatres,  prob- 
ably the  largest  picture  company  in  India, 
is  in  New  York, 


Honest! 

Ottawa  — The  MOTION  PICTURE 
NEWS  representative  at  Ottawa  asked 
Manager  Joe  Franklin  of  B.  F.  Keith's 
theatre  for  "a  coupla  passes."  Frank- 
lin opened  a  drawer  containing  the 
stock  of  passes  and  a  moth   flew  out. 


Shaw  Signs 

London  —  George    Bernard 
signed  his  first  picture  contract 
Thursday,   for   filming  "How   He 
to  Her  Husband." 

Shaw 
here 
Lied 

Hurrah!  Hurrah! 
Shouts  This  P.  A. 
For  Little  Walter 


Believe  it  or  not,  there's  a  flutter  in  every 
female  heart  in  Hollywood  these  days,  and 
all  caused  by  the  presence  on  the  Gold  Coast 
of  that  "remarkably  handsome  and  always 
well-tailored"  fiery  "gentleman"  —  Walter 
Pigeon ! 

Walter's  press  agent  would  like  you  to 
believe  that,  anyway,  judging  from  his  little 
note  recently  extracted  from  the  mails : 

"What  causes  those  loud  huzzahs  I  hear 
echoing  up  and  down  Hollyood   Boulevard?" 

"Did  you  notice  that  not-so-well  sup- 
pressed excitement  over  the  luncheon  tables 
at  the  Embassy  Club  ? 

"What  is  that  rustling  noise?  Why,  that's 
all  the  powder  puffs  in  the  film  capital  scurry- 
ing over  all  the  ladies'  noses. 

"Why  are  all  the  feminine  heads  together 
and  all  the  feminine  tongues  clacking? 

"Don't  you  know?  Haven't  you  heard? 
There's  a  gentleman  in  town !  An  eligible 
one !  An  unattached  one !  In  the  city  that 
has  been  called  (and  rightly,  too!)  a  man- 
less  town,  such  a  phenomenon  is  the  vent  of 
the  more  or  less  social  season. 

"In  the  hamlet  that  harbors  the  aloof  Mr. 
Colman,  the  inaccessible  Mr.  Powell  and  the 
much-married  Mr.  Gilbert,  Walter  Pidgeon 
has  created  a  sensation.. 

"Name  sounds  vaguely  familiar,  doesn't  it? 
Saw  him  in  a  couple  of  silents  some  years  ago, 
didn't  you?  Or  was  it  two  other  handsome 
men  ? 

"He  was,  like  John  Boles,  neglected  by  the 
silent  'drama.'  He  has  just  come  into  his  own 
aliing  with  the  michrophone.  He's  the  toast  of 
the  film  colony.  Directors  of  musical  films  cry 
for  him.  Just  a  few  short  months  ago  he 
couldn't  get  a  job.  Now  he  has  more  than  he 
can  do. 

"Wait  until  you  see  him  and  hear  him  in 
'Bride  of  the  Regiment.'  Now  he's  doing  the 
lead  in  'Mile.  Modiste,'  and  pretty  soon  he  be- 
gins work  in   'Sweet   Kitty   Bellairs.' 

"However,  it  is  not  alone  His  professional  ac- 
tivities that  interest  us  (and  you,  too,  madame). 
I  know  you  won't  believe  me  when  I  tejl  you 
about  it  so  if  you'll  send  a  self-addressed, 
stamped  envelope  I'll  furnish  signed  affidavits 
to  the  effect  that : 

"He  is  tall — six  feet  something  or  other — 
remarkably  handsome  and  always  well-tailored." 


Lusty   Rejoins  Jensen 

Lou  Lusty  is  back  with  Inspiration  Pic- 
tures, following  a  three  months'  job  with 
First  National  preparing  trailers.  He  ar- 
rived in  New  York  Thursday,  having  made 
the  trip  from  the  Coast  by  auto  in  seven 
days. 


2b 


^lotion    P  i  c  t  u  r  e    .\  e  w  s 


August    9  ,    ly  5  C 


Copyright  Protection  Bureau  Hits  At 
Bicycling,  Print  Hold-overs  in  Probe 


Law  Has  Teeth 

Cleveland — Making  an  incorrect  re- 
turn on  a  percentage  engagement, 
either  because  of  falsified  figures  or 
holding  the  print  longer  than  author- 
ized, is  listed  as  perjury  in  the  Ohio 
statutes.  Under  the  law,  the  offender 
is  liable  to  two  years  imprisonment, 
fine  of  $3,000  or  both. 


Vaude-Fihn  Best 
Bet  for  Chain 
Phmkett  States 


Chicago. — Flesh  will  continue  to  play  an 
important  part  in  all  major  houses  of  the 
RKO  string,  Joseph  Plunkett  told  a  divis- 
ional managers'  meeting  in  session  here. 
The  records  of  RKO  houses,  he  said,  show 
that  the  vaude-film 
spots  fare  better  finan- 
cially than  the  straight 
picture  houses  in  most 
instances.  As  a  result, 
vaudeville  will  be  in- 
troduced wherever 
practicable  throughout 
the    circuit. 

Plunkett  confirmed 
reports  of  RKO's 
plans  to  build  a  new 
de  luxe  Loop  house 
here,  which  have  been 
under  consideration  for 
some  time.  The  house, 
he  said,  would  be  a  4,503-seater  and  would 
cost  between  three  and  four  million  dol- 
lars. The  fact  that  Plunkett  admitted  the 
project  was  still  a  distant  one  would  indi- 
cate, it  is  felt  here,  that  RKO  has  not  yet 
succeeded  in  securing  a  suitable  site  for  the 
proposed  house.  Various  Loop  locations, 
it  is  known,  have  been  under  consideration 
in  the  past. 

About  40  RKO  theatre  managers  and  as- 
sistants are  attending  the  meetings. 


Joseph   Plunkett 


23  Brazilian  Children 
Burned  at  Home  Showing 

Sao  Paulo,  Brazil — Probable  fatal  burns 
were  sustained  by  ten  of  23  children  hurt  in 
a  film  fire  at  a  home  showing  here.  The 
children  had  paid  three  cents  each  for  the 
show,  given  with  a  small  projector.  One 
child  struck  a  match  which  ignited  a  pile 
of   films,  it  is  stated. 


Ready  for  Presentations 
At  F-P  Canadian  Houses 

Montreal — George  Rotsky,  manager  of  the 
Palace  for  years,  has  returned  after  a  tour 
of  inspection  of  Paramount-Publix  theatres 
in  the  United  States  to  study  stage  presenta- 
tions  which  are  promised  for  the  Famous 
Players'  Canadian  chain  this  fall. 


Number  of   Territories   Under 

Scrutiny,  with  Suits 

Pending 


Spirited  activity  is  under  way  by  the 
Copyright  Protection  Bureau,  formed  by 
distributors  to  deal  with  bicycling  and  hold- 
overs, which  are  declared  costing  distribu- 
tors $3,000,000  annually  and  unauthorized 
holding  over  of  prints.  Investigations  have 
been  launched  in  a  number  of  territories, 
with  prosecutions  scheduled  to  follow. 
Through  Film  Boards  of  Trade  the  bureau 
is  blind  checking  various  theatres  without 
even  exchanges  knowing  who  the  checkers 
are,  these  figures  later  being  tabulated  at 
various  home  offices. 

At  Cincinnati  interrogatories  have  been 
filed  in  the  United  States  court  by  M-G-M, 
Universal,  Paramount  and  Educational  vs. 
Moses  Wilchens,  Raymond  G.,  Julius  and 
Isaac  Frankel,  exhibitors,  seeking  informa- 
tion as  to  details  surrounding  alleged  un- 
thorized  exhibition  of  films  in  their  Cincin- 
nati theatres. 

At  Minneapolis,  a  thorough  investigation 
of  alleged  bicycling  and  unauthorized  hold- 
overs has  been  in  progress  for  some  time. 
A  number  of  exhibitors  have  been  warned 
that  they  have  violated  the  copyright  law, 
it  is  stated. 

Several  Suits  at  Cleveland 

The  Philadelphia  zone,  too,  has  been  un- 
der scrutiny,  with  a  number  of  cases  of  al- 
leged bicycling  and  unwarranted  holdovers 
declared  unearthed. 

Several  cases  against  exhibitors  are  to 
be  instituted  in  the  Cleveland  territory,  ac- 
cording to  H.  L.  Groves  of  the  Copyright 
Protection  Bureau,  who  has  been  in  charge 
of  the  investigation  in  that  zone.-  Most  of 
the  cases  so  far  disclosed  have  been  settled 
out  of  court,  but  there  are  others  pending 
and  action  will  be  filed  unless  settlement  is 
made.  Cleveland  exhibitors  have  not  been 
as  flagrant  violators  as  showmen  in  other 
towns  of  the  territory. 

Violation  of  the  copyright  law  carries 
with  it  a  penalty  of  $250  to  $3,O00.  Crimi- 
nal prosecution  also  is  provided  for  under 
the  copyright  law. 


Court  Rejects  Charter 
For  Laugh  Week  Firm 

Application  for  incorporation  of  the  Paul 
Ash  Laugh  Club,  Inc.,  has  been  denied  in 
Supreme  Court,  Brooklyn.  The  court  frown- 
ed upon  the  proposed  laugh  week  observ- 
ance stating  that  while  cheerfulness  is  to 
be  encouraged,  the  incorporation  of  a  com- 
pany for  an  annual  laugh  week  "does  not 
appeal  to  the  court." 


Morosco  at  Long  Beach 

Long  Beach,  Cal. — Oliver  Morosco  has 
begun  production  of  plays  at  the  Lyric.  Af- 
ter their  premieres  here,  the  shows  will  be 
sent  to  Los  Angeles,  New  York  and  other 
cities. 


Sees  Legit  Revival 

London — Legit  here  is  on  the  eve 
of  a  revival  in  the  opinion  of  C.  B. 
Cochran.  He  says  the  talker  "bogey 
has  been  laid  low"  and  that  legit 
shows  will  stage  a  big  comeback. 
Closing  of  legit  theatres  is  attributed 
by  Cochran  to  the  lack  of  good  plays 
and  too  much  reliance  on  foreign 
vehicles. 


Paramount  Worth 
$170,000,000  Is 
Company's  Claim 


From  Jan.  1,  1929,  to  March  29,  1930, 
Paramount  Publix  spent  $66,500,000  on  ex- 
pansion, it  is  shown  in  a  statement  issued 
in  connection  with  flotation  of  a  $15,000,000 
issue  of  20-year  5y2  per  cent  sinking  fund 
gold  bonds,  done  prin- 
cipally to  finance  acqui- 
sition of  61  Comerford 
theatres  in  Pennsylva- 
nia, New  York  and 
Rhode  Island. 

Present  market  value 
of  the  share  capital  of 
the  company  outstand- 
ing June  28  amounts  to 
more  than  $170,000,000, 
it  is  claimed.  The  firm 
has  no  bank  debt  other 
than  $1,000,000  in- 
curred in  the  Comer- 
ford  purchase,  which  is  Adolph  Zufeor 
to  be  repaid  through  the  bond  issue,  the 
company  states. 


Naughty,  Naughty,  Is 
Answer  to  Harlow  Suit 

Los  Angeles. — Charge  that  Jean  Harlow 
posed  for  "indecent  pictures"  is  made  by 
her  husband,  Charles  F.  McGrew,  3rd,  in 
answer  to  a  civil  suit  she  brought  against 
him  for  $4,000.  She  won  a  default  di- 
vorce decree  last  October,  but  he  has  had 
the  case  reopened.  Under  terms  of  their 
agreement,  she  was  to  get  $375,  but  Mc- 
( ircw  claims  he  was  persuaded  to  sign  it  by 
trickerv   and    fraud. 


Bearg  Is  Transferred 

Lawrence  I.  Bearg,  who  has  for  several 
months  past  been  manager  of  the  Metro- 
politan, Boston,  has  been  named  a  home  of- 
fice representative  of  Publix  with  head- 
quarters in  New  York,  being  associated  in 
his  new  position  with  John  F.  Barry,  direc- 
tor of  personnel.  Henry  Taylor,  formerly 
connected  in  a  managerial  capacity  with 
other  theatres  in  Boston,  will  succeed  Bearg 
at  the  Metropolitan. 


A  u  g  u  s  t    <<> .    193  0 


M  o  t  i  o  n    P  i  c  t  it  r  e    A*  e  w  s 


27 


New  Contract  Goes  Under  Exhibitor 
Microscope    at    Atlanta    Convention 


Home  Comforts 

for 

Jailbirds 

Conduits 
installations 
new  $600,000 
Westchester 
may  be  put 

"or    radio    and 
are  to  be  provi 
county  jail  at 
County.       A 
in  each  cell. 

television 
ded  in  the 
East  View, 

radio    set 

Devil  of  Time  at 
Seattle  as  Hell 
Films  Play  Town 


Seattle — Theatre  business  in  this  city  has 
literally  "gone  to  hell"  during  the  last  few 
weeks.  To  begin  with,  the  Publix  Metro- 
politan recently  completed  a  week's  run 
of  "Hell  Harbor."  No  soon  was  that  over 
than  the  Fox  opened  "Hell's  Angels." 

That  picture  is  still  going  strong,  and 
along  came  John  Hamrick  with  "Hell's 
Island"  at  his  Blue  Mouse  theatre  and 
"White  Hell  of  Pitz  Palu"  directly  across 
the  street  at  his  Music  Box.  It  is  general- 
ly expected  that  "Hell's  Heroes"  will  be 
booked  in  by  some  local  second  run  house 
just  to  keep  up  the  good  work.  Possiblv 
"Dante's  Inferno"  will  be  revived. 


Warners  Line  Up  Three 
Plays  for  Fall  Opening 

"Illicit."  by  Robert  Riskin  and  Edith 
Fitzgerald:  "Heat  Wave,"  by  Roland  Perl 
wee.  and  Jane  Hinton's  "Devil  Was  Sick" 
will  be  presented  on  the  New  York  stage  bj 
Warners.  The  plays  are  exclusive  of  legit 
attractions  financed  by  Warners  and  offered 
by  other  producers. 


R-K-0  Building  Houses 
At  Albany,  Schenectady 

Albany — Radio-Keith-Orpheum  is  build- 
ing here  and  at  Schenectady  in  the  hectic 
building  which  has  characterized  the  year 
in  upstate  New  York.  Meanwhile,  hot 
weather  is  socking  box  offices  here  and  at 
Schenectady  and  Trov. 


Terriss  After  Material 

Hollywood — Tom  Terriss  with  his  asso- 
ciates, Elmer  Clifton  and  Alfred  Mannon, 
are  in  Mexico  where  they  will  secure  ma- 
terial for  a  new  series  of  the  Vagabond 
Adventures,  for  release  through  the  Van 
Betiren  Corporation  and  Pathe. 


Lloyd  in  Football  Yarn 

Hollywood — Harold  Lloyd's  next  talker 
will  be  a  football  story,  title  of  which  is  un- 
decided. At  present  the  comedian  is  making 
retakes  on  "Feet  First,"  which  is  almost 
ready  for  preview.  Work  on  the  football 
picture  will  be  started  this  fall. 


Proposed   Agreement   to   Be 

Scrutinized       When 

Southerners  Meet 


Atlanta — First  detailed  outline  of  the  pro- 
posed new  standard  license  agreement  to 
exhibitors  is  to  highlight  the  convention 
here  Aug.  1 1  and  12  of  the  Southeastern 
Theatres  Ass'n. 

New  zoning  plans 
proposed  for  this  terri- 
tory, impending  inim- 
ical legislation,  changes 
in  constitution  and  by- 
law s  of  the  organiza- 
tion and  addresses  by 
national  figures  in  the 
industry  are  to  be  other 
major  features  to  oc- 
cupy attention  of  the 
150  exhibitors  expected 
to  attend.  Georgia, 
Florida  and  Alabama 
will  be  represented  at 
the  sessions. 

\  <  luntarj     arbitration 
proposed    new    form    of 
studied  at  length  as  will  the  proposed  pro 
ti' lion  schedules. 

Chark-s  C.  Pettijohn  and  Arthur  Dickin- 
son of  the  Hays  organization,  Dr.  Lee  De- 
Forest  of  Genera]  Talking  Pictures.  S.  L. 
i  Row  i  Rothafel,  Montgomery  Hill,  Pub- 
lix-Saenger,  manager  in  North  Carolina; 
Willard  ( '.  Patterson,  Publix  division  man- 
ager here;  Horace  Russell,  president  of  the 
Chamber  of  Commerce;  Maurice  Kann, 
editor  of  Moriox  Picture  News,  and 
others  are  slated  to  address  the  convention. 

The  convention  is  to  be  preceded  by  a 
meeting  of  the  board  of  directors  on  Sun- 
day. This  is  to  be  followed  by  a  screening 
and  entertainment  at  the  new  Fox  theatre. 
Alpha  Fowler  is  chairman  of  the  entertain- 
• 't  committee. 


C.    C.   Pettijohn 

provision    in    the 

contract    will    be 


Re-election  Forecast 

■  *m 

G.   E.   Richer,  president  of   the   South- 
eastern    Theatres     Association,     who     is 
expected  to  be  re-elected  at  next  week's 
convention. 

Join  Move 

.Milwaukee — Independents  here  have 
joined  in  the  move  to  secure  one  op- 
erator in  the  booth  of  sound  houses. 
Minneapolis  and  St.  Paul  independents 
launched  the  step,  which  was  followed 
by  Chicago. 


Spoor  Readying 
Natural  Color 
And  Depth  Films 


Hollywood — By  New  Year's,  a  process 
which  will  film  natural  colors  combined  with 
the  illusion  of  depth,  will  be  ready  for  mar- 
keting, according  to  George  K.  Spoor,  mo- 
tion picture  pioneer  and  inventor,  who  an- 
nounces completion  of  a  camera  giving  the 
depth  illusion. 

Spoor,  at  a  demonstration  here,  claimed 
perfection,  after  14  years,  for  a  process  by 
which  the  stereoscopic  effect  of  natural  vi- 
sion is  given  to  the  screen.  This  is  obtained 
with  a  camera  having  two  lenses,  both  of 
which  record  impressions  on  film  through  a 
single  aperture;  new  methods  of  develop- 
ment, projection  and  sound  recording  are 
features  of  the  process,  he  states.  The 
double  exposure  camera  places  its  identical 
impressions  on  the  film  in  "staggered"  for- 
mation, giving  the  illusion  of  depth.  The 
new  film  will  run  through  a  projector  at  a 
speed  at  which  the  individual  pictures  will 
merge.  Sound  registrations  are  made  on 
the  edge  instead  of  the  film's  surface. 


"U"  Grooms  Former  Film 
Salesmen  for  Stardom 

Hollywood — Universal,  in  remaking  the 
"Leather  Pusher"  series  in  sound,  intends 
to  plug  Kane  Richmond  for  possible  stardom 
through  the  series.  Richmond,  whose  real 
name  is  Jack  Bowditch,  was  a  former  film 
salesman.  It  will  be  recalled  that  the  initial 
"Leather  Pusher"  series  skyrocketed  Regi- 
nald Denny  to  the  top  of  the  "U"  program. 

Uncle  Sam  Says  "No"  to 
Pantages  Tax  Squawk 

San  Francisco — Pantages  Theatre  Co., 
Inc.,  of  Seattle,  was  denied  an  appeal  for 
the  recovery  of  taxes  totaling  $99,780,  said 
to  have  been  paid  in  1918  and  1919.  The 
appeal  was  brought  to  the  Appellate  court 
here. 


Warners  Aid  Charity 

Milwaukee — A  special  charity  matinee 
was  featured  by  the  seven  Warner  theatres 
in  this  city.  Proceeds  from  this  matinee 
were  donated  to  the  Milwaukee  Community 
Fund.  All  Warner  houses  in  Milwaukee, 
with  the  exception  of  the  Lake,  are  featur- 
ing daily  matinees  now. 


28 


M  o  t  i  o  n    P  i  c  t  it  r  e    N  e  iv  s 


August    9 ,    193  " 


Squawks  of  the 
Canned  Put  to 
Music  in  Chi 


Chicago — Film  "types"  seen  any  week  at 
Chicago  railroad  terminals : 

The  former  star  whose  voice  test  failed, 
telling  reporters  that  talkies  are  doomed  to 
an  early  death.  "1  refuse  to  sacrifice  my  ar- 
tistry to  commercialism.  I  intend  to  rest 
for  a  few  months  in  Europe  until  this  talkie 
craze  blows  over  and  the  movies  again  be- 
come an  art." 

The  gum-chewing  flapper  who  was  found 
singing  in  a  small  town  church  choir  by  the 
devout  producer  who  immediately  gave  her 
a  contract  and  sent  her  to  Hollywood.  "Gese, 
fellas — "  to  the  reporters — "I'm  all  hopped 
up  about  this  break  I  got.  Them  bozos  is 
givin'  me  five  hundred  smacks  a  week  an' 
I  never  been  on  a  stage  before.  Tie  that, 
you  mugs." 

The  happily  married  movie  couple  who 
grow  more  in  love  with  each  other  from 
day  to  day.  (They  were  married  five  months 
ago.)  "Who,  us?  Get  a  divorce?  Ha,  ha, 
ha.  Ain't  that  rich,  dearie?  This  reporter 
wants  to  know  if  we're  going  to  Paris  for 
a  divorce.  Why,  lambie  and  I  have  never 
even  spoken  a  harsh  word  to  each  other. 
Have  we,  lambie?"  And  later,  in  an  under- 
tone: "Listen,  you  big  lout.  What're  you 
tryin'  to  get  away  with  ?  Don't  go  crowdin' 
me  out  of  this  picture.  The  public  is  just 
as  much  interested  in  me  as  it  is  in  you,  an' 
don't  ferget  it." 

Bologna  in  the  Younger  Stages,  Too 

The  juvenile  favorite,  accompanied  by  ma, 
pa  and  a  nursemaid.  "Stardom  and  a  movie 
career  mean  nothing  to  me.  I  would  gladly 
give  them  all  up  to  be  like  other  little  boys 
and  olay  fireman  and  ring  doorbells  all  day 
long."  Pa  (sotto  voce)  :  "Can  that  chatter, 
you  little  brat." 

The  erstwhile  featured  player  whose  con- 
tract was  not  renewed  when  she  failed  to 
take  off  the  required  poundage:  "I  have  had 
several  tempting  offers  from  foreign  pro- 
ducers which  I  am  going  abroad  to  consider. 
You  know  European  directors  bring  out 
one's  greatest  talents.  They  understand  a 
true  artist.  They  do  things  with  such  sub- 
lime feeling.  Yes,  I  am  afraid  I  shall  be 
gone  for  some  time.  I  know  my  American 
public  will  miss  me,  but  then,  no  one  can 
say   I  have  not  served  them  well." 

"I  Deny  Every  Word  of  It" 

The  flighty  girl-star,  returning  from  a 
European  interlude.  "No,  that's  a  lie.  I 
never  did  stay  at  her  husband's  chateau. 
She's  a  jealous  old  cat.  But  my  next  pic- 
ture -Thai  ain't  so.  I  did  not  hit  her  with 
a  champagne  bottle.  It  was  a  beer  bottle, 
and  I'm  going  to  sue  that  newspaper  for 
libel.  M\  next  picture  will  be — I  was  not 
drunk  at  that  party.  I'd  only  had  eight  or 
nine  cocktails  and  a  few  straight  shots,  and 
you  know  nothin'  like  that  would  make  a 
lady  drunk.  Now,  my  next  picture — That's 
a  lie,  too.     I  never  heard  of  him." 

The  star  who  was  "aired"  because  he 
couldn't  get  rid  of  his  foreign  accent.  "1 
am  what  you  call  'seek  for  mine  home'.  I 
couldt  not  stay  avay  anudder  minute  from 
mine  vatcrland.  I  must  go  home  to  liff. 
You  Amurricans  have  not  yet  loined  to  liff." 

The  female  of  the  same  species.    "I   am 


Maybe  a  Headache,  Yes} 

New  York's  newest  gag  in  theatre 
circles:  Wallack's  all  short  subject 
theatre,  at  the  end  of  its  second  week 
has  turned  out  to  be  just  about  every- 
thing but  the  "sensation"  which  heavy 
out  front  ballyhooing  touted  it  to  be. 

The  theatre  is  an  old  legit  house 
on  42nd  street,  one  of  those  2x4's, 
and  as  hot  and  stuffy  as  a  Delancey 
street  trolley  carrying  home  its  load 
of  button-hole  makers.  Of  course, 
there's  an  immense  plug  out  front 
coaxing  the  customers  in  with  an 
"It's  Cooler  Inside"  caption.  But,  once 
inside,  they  soon  find  out  how  hot  a 
theatre  can  be. 

On  four  different  occasions,  a  Mo- 
tion Picture  News  reporter  failed  to 
find  more  than  a  couple  of  dozen  in 
the  audience.  At  two  bits  a  head,  the 
entire  afternoon  take  looked  like  eight 
iron  men. 

Many  of  the  patrons  were  seen  to 
hold  their  ears  tightly  because  of  deaf- 
ening sound,  which,  in  the  next  in- 
stant, faded  so  low  as  to  almost  be 
inaudible. 


Kahn,  Neilson  and  Gell 
In  New  Fox  Foreign  Posts 

Henry  W.  Kahn  has  been  placed  in 
charge  of  Germany,  Poland,  Latvia  and 
Holland  for  Fox  with  headquarters  in  Ber- 
lin. His  post  as  sales  supervisor  for  Nor- 
way, Sweden  and  Denmark  is  being  taken 
over  by  Carl  Neilson, 
formerly  with  Pathe 
and  a  recent  addition  to 
the  Fox  foreign  depart- 
ment. 

H.  J.  Gell  has  been 
appointed  Fox  district 
manager  for  Austria, 
Czecho-Slovakia,  Jugo- 
slavia and  Roumania 
with  headquarters  in 
Vienna. 

The   appointments 
were  made  by   Slayton 
P.  Sheehan,  head  of  the 
Henry  w.  Kahn         foreign  department. 


Sues  for  Accounting 

Boston — Miss  Emily  A.  Fuller  of  Somer- 
\  die,  sole  legatee  under  the  will  of  the  late 
Charles  H.  Harris,  Boston  theatre  man- 
ager, has  brought  suit  against  the  estate 
of  the  late  Judge  J.  Albert  Brackett  asking 
for  an  accounting  and  claiming  that  she 
has  received  less  than  $1,000  of  the  late 
theatre  manager's  property.  She  has  asked 
an  injunction  impounding  all  books  and  ac- 
counts ot  the  estate  pending  a  hearing.  Har- 
ris  died  in    1922. 

return  to  Vienna.  Ah,  ze  beeootiful  Vienna. 
Vhy  dit  I  effer  leef  her?  I  go  hack  to  hep- 
piness,  to  luff.  Ze  Amurrican  men,  he  no 
can   make   luff.    I   moost   hat   luff." 

"The  Old  Grey  Mare,"  etc. 

The  couple  too  old  to  act.  "Yes,  just  a  few 
months  of  Mediterranean  cruising.  Pos- 
sibly a  few  months  in  Cairo  during  the 
winter.  Then  Paris  in  the  spring.  Yes, 
we  feel  we  have  earned  this  rest.  We  may 
go  hack  into  pictures  in  another  year,  but 
for  the  time  being  we  are  satisfied  just  to 
travel  and  really  get  to  know  each  other." 

The  producer.  "Naw,  my  studios  ain't  on 
the  market.  I  got  plenty  dough  behind  me. 
Besides,  they  wanted  me  to  take  stock." 


$600,000  His  End 
On  Fox  N.  Y.  Dealt 
Is  Brandt's  Claim 


Billy  Brandt  claims  he  did.  A.  C. 
("Blumey")  Blumenthal  says  he  didn't.  So 
the  court  of  law  that  sits  at  Mineola,  county 
seat  of  Nassau  County  in  which  Brandt  re- 
sides, will  determine  whether  or  not  the 
former  general  manager  of  the  erstwhile 
Fox  Metropolitan  Playhouses,  is  entitled  to 
$600,000  of  $1,200,000  which,  it  is  alleged, 
Blumenthal  received  in  commissions  for 
assembling  that  combination  of  indepen- 
dent theatres. 

The  action,  brought  by  Brandt,  originally 
was  filed  about  two  months  ago  and  is 
slated  to  be  heard  in  the  fall,  probably  in 
October.  The  plaintiff  asserts  it  was  his 
idea  to  combine  approximately  200  of  the 
independent  theatres  in  Greater  New  York 
into  one  company  and  sell  the  whole  she- 
bang to   Fox. 

Brandt  says  he  worked  on  the  idea  for 
nine  months  and  that  Blumenthal  got  the 
credit — and  the  cash — for  swinging  the  deal. 
Therefore,  Brandt  is  asking  50  per  cent  of 
the  commission. 

Blumenthal  insists  Brandt  is  all  wrong 
and  will  continue  to  stick  to  that  denial  when 
the  action  comes  up  for  trial. 


Donald  Beaton  Authors  a 
Book  on  Hollywood  Lights 

Hollywood — J.  B.  Lippincott  and  Com- 
pany will  shortly  publish  a  new  book  on 
Hollywood.  The  title  is  "Who's  Your 
Hero  ?"  and  the  author  is  Donald  Beaton, 
son  of  Welford  Beaton,  publisher  and  edi- 
tor of  The  Film  Spectator. 

Young  Beaton,  despite  his  age,  is  well 
known  in  the  picture  colony.  His  reviews 
on  current  productions  are  a  leading  fea- 
ture   of   his    father's    publication. 


Ohio  Exhibitors  Aroused 
Over  Ban  on  "Big  House" 

Columbus,  O. — Ohio  exhibitors  are  up  in 
arms  over  refusal  of  John  L.  Clifton,  official 
censor,  to  pass  "The  Big  House"  in  the 
state.  Clifton's  stand  is  that,  while  the  pic- 
ture is  "splendid"  and  "possibly  would  do 
more  good  than  harm,"  it  may  aggravate 
the  prison   situation. 

The  M.  P.  T.  O.  is  seeking  to  whip  edi- 
torial protests  into  sufficient  froth  to  make 
(  lit  ton  hack  water. 


Perfect  Changes  Name 

Notice  of  a  name  change  by  Perfect  Film 
Processing  Co.,  Queens,  to  Denison  Film 
Processing  Co.  has  been  filed  with  the  secre- 
tary of  state  at   Albany. 

Incorporation  papers  have  been  granted 
to  the  Atlantic  Program  Magazine  Co.,  pro- 
gram manufacturers  with  headquarters  in 
New  York. 


Chains*  Zoning  Committee 

Boston — Allied  Theatres  has  named  as 
their  committee  on  the  zoning  and  protec- 
tion committee  Ralph  Branton  of  Publix. 
Charles  Winston  of  R-K-O,  Joseph  Bren- 
nan  of  Loew's,  Thomas  Median  of  the  Fox 
interests  and  Al    Kraeger  of  Warners. 


/  u  g  u  s  t    9  ,    19  3  i) 


Mali o n    P  i  c t u 


X  e  w  s 


29 


Wage  Problem  to  Highlight  M.P.T.O.A. 
Confab;  Lightman  Reelection  Forecast 


The 

Newest 

Wrinkle 


Omaha — A  "Know  Your  City"  publicity  campaign  is  be- 
ing engineered  in  all  Publix  theatres  in  each  of  eight 
important  Nebraska  towns,  by  Evert  R.  Cummings,  chain 
division  manager  here. 

The  stunt  runs  three  weeks  in  each  town  and  has  the 
backing  of  chambers  of  commerce  in  the  various  com- 
munities. Other  civic  organizations  have  followed  in  line 
to  put  the  campaign  over  on  a  big  scale.  All  prizes  are 
donated  by  local  merchants.  In  one  spot,  the  grand  award 
is  a  large  lot  in  the  city  limits. 


Seattle  Suburban 
Field  Invasion  Is 
Under  Way  by  Fox 


Seattle — Purchase  of  three  of  this  city's 
leading  neighborhood  theatres  by  Fox  Pa- 
cific Theatres,  subsidiary  of  Fox  West 
Coast,  has  been  completed  says  Earl  Crabb, 
Pacific  Northwest  division  manager  of  the 
latter  chain.  The  theatres  are  the  Egyptian 
and  Neptune  in  the  University  of  Washing- 
ton district,  and  the  Uptown  in  the  Queen 
Anne  Hill  residential  section.  The  purchase 
price  was  not  disclosed. 

The  change  of  ownership  will  in  no  way 
affect  the  management  or  policies  of  the 
houses,  inasmuch  as  they  were  owned  by 
Al  Rosenberg  and  Al  Finkelstein,  who  are 
executives  in  the  Fox  Pacific  Theatres  or- 
ganization, and  who  will  continue  to  man- 
age the  theatres  as  they  did  when  they  were 
owners. 

This  move  marks  Fox  West  Coast's  first 
venture  into  the  neighborhood  field  in  this 
territory.  Fox  Pacific  Theatres  operate  a 
chain  of  houses  in  smaller  cities  of  this 
>tate.  Both  the  Neptune  and  Uptown  the- 
atres are  modern  houses,  but  the  Egyptian 
is  a  de  luxe  theatre  seating  about  1,500  per- 
sons, built  originally  by  Warner  Brothers 
and  later  owned  by  John  Hamrick,  who  s,  ild 
to  Rosenberg  and  Finkelstein. 


Publix  Continues  To 

Sew  Up  N.  W.  Towns 

Grand  Forks,  N.  D. — Publix  is  continu- 
ing to  sew  up  towns  in  this  territory  and 
lias  acquired  the  Orpheum,  Metropolitan 
and  Strand  here  from  Bennie  Berger,  giv- 
ing the  firm  control  of  the  town.  The  the- 
atres pass  to  their  new  owner  Aug.  15. 
Berger  still  has  the  Granada,  Sioux  Falls, 
opposition  to  Publix,  and  two  theatres  at 
Bemidji,  Minn. 


Bites  Hand  Feeding  Her  Is 
Claim;  Mate  Asks  Divorce 

Los  Angeles — Because  he  says  his  wife, 
Lillian,  believes  pictures  and  picture  people 
are  "the  bunk,"  Harry  Schenck,  director, 
wants  a  divorce.  He  says  she  continually 
complained  about  his  occupation,  objected  to 
film  friends  and  habitually  accused  him  of 
associating  with  screen  actresses.  They  have 
been  married  17  years. 


All  Foreign  Film 
Policy  Chain  for 
California,  Plan 


Los  Angeles — This  town's  first  run  land- 
mark, the  California,  will  be  transformed  in- 
to an  "international"  showhouse,  the  first 
of  its  kind  in  the  world,  according  to  Fred 
Miller,  sponsor,  and  the  initial  unit  of  a 
string  throughout  the  state. 

Miller's  plan  is  based  on  the  belief  that 
large  foreign  populations  of  a  majority  of 
key  towns  will  support  theatres  showing 
product  emanating  from  studios  abroad.  All 
films  will  be  screened  in  foreign  language, 
not  only  pulling  natives  from  European 
countries,  but  also  foreign  language  stu- 
dents of  local  schools  and  colleges. 

Unlike  "little"  theatres.  Miller  will  not 
book    foreign    and    domestic    product. 


Closes  Deal 


Lowell  V.  Calvert,  manager  of  re- 
cording operations  for  RCA,  Photophone, 
who  has  just  closed  with  Metropolitan 
M.  P.  Co.,  Detroit,  for  licensing  the 
latter  firm  to  produce  sound  newsreels, 
advertising,  commercial  films  and  trail- 
ers for  a  period  of  years.  The  Detroit 
firm  also  purchased  four  portable  repro- 
ducers. Maurice  Caplan  is  president 
of  the  Detroit  firm,  of  which  H.  M. 
Richey,  business  manager  of  the  Michi- 
gan   exhibitor    unit,    is    a    director. 


New    Contract    Slated    to    Be 

Adopted  at  Fall  Sessions 

at  Philly 


Situation  caused  by  mounting  overhead, 
particularly  as  it  concerns  labor,  is  to  be  a 
major  topic  of  discussion  at  the  annual  con- 
vention of  the  M.  P.  T.  O.  A.  to  be  held 
in  fall  at  Philadelphia.  Ratification  of  the 
proposed  standard  li- 
cense agreement  and 
re-election  of  M.  A. 
Lightman  to  the  presi- 
dency are  expected  at 
the  forthcoming  ses- 
sions, dates  for  which 
soon  are  to  be  set. 

Philadelphia  was  se- 
lected as  the  conven- 
tion city  by  vote  of  di- 
rectors of  the  organiza- 
tion, over  Pinehurst,  N. 
C,  which  was  urged  by 
Charles  W.  Picquet, 
vice-president,  and  a 
resident    of    the    Carolina    resort. 

Situation  Called  Alarming 

Both  affiliated  and  unaffiliated  exhibitors 
view  with  alarm  the  situation  caused  by 
union  scales  and  regulations  as  to  working 
conditions,  particularly  the  two-men-in-the- 
booth  edict  for  sound  houses,  and  these  sub- 
jects will  come  in  for  considerable  discus- 
sion at  the  forthcoming  meetings,  it  is  un- 
derstood. 

As  most  of  the  directors  of  the  organiza- 
tion have  indicated  that  they  favor  the  pro- 
posed contract,  its  ratification  by  directors 
is  expected  to  be  a  perfunctory  step,  and  the 
proposed  agreement  will  go  to  the  conven- 
tion with  the  directors'  stamp  of  approval, 
it  is  declared. 


M.  A.  Lightman 


"All  Quiet"  Big 
Hit  Down  Under 


Sydney,  Australia — "All  Quiet  on  the 
Western  Front"  is  goaling  'em  at  the  Royal, 
former  legit  house.  The  attraction  is  writ- 
ing picture  business  here,  running  four 
shows  daily  at  50  cents  top  and  one  evening 
show  at  $1  top.  It  is  run  without  intermis- 
sinii  and  without  any  support,  musical  or 
otherwise. 

The  opening  show  was  sold  out  two 
weeks  in  advance  and  standout  business  has 
been  enjoyed  since.  Less  than  three  weeks 
prior  to  the  opening  the  Royal  housed  a 
good  legit  show  which  couldn't  fill  the 
theatre  even  at  the  first  performance,  fold- 
ing after  a  nine-day  run. 


Datig  Recovers;  On  Job 

Hollywood — Fred  Datig,  casting  director 
at  Paramount,  has  returned  to  work  after  a 
several  months'  rest  on  the  desert,  follow- 
ing a  severe  illness. 


■M 


30 


M  o  t  i  o  n   P  i  c  t  it  r  e    A  e  w  s 


August    9 ,    19  30 


Congress  to   Go  Slow  in  Modernizing 
Sherman  Anti  Trust  Laws,  NEWS  Told 


Population  122,729,615 

Washington  —  There  now  are  122,- 
729,615  persons  in  continental  United 
States,  according  to  census  returns 
compiled  by  Associated  Press.  Outly- 
ing possessions  add  14,772,688  to  this 
figure,  for  a  grand  total  of  137,502,303. 
There  are  94  cities  of  more  than 
100,000  population,  the  returns  show. 
Cities  of  10,000  population  and  more 
now  number  about  900. 


Sound  Improving 
Steadily,  W.  E. 
Official  Finds 


Steady  improvement  is  being  made  in 
sound  reproduction  in  the  nation's  theatres, 
according  to  H.  M.  Wilcox,  operating  man- 
ager of  Electrical  Research  Products,  who 
has  just  returned  to  New  York  from  a  visit 
to  key  cities. 

i  )i  the  Western  Electric  equipped  houses 
inspected  during  the  trip  88  percent  were 
giving  satisfactory  sound  reproduction  at 
in  the  horn  mouth,  Wilcox  stated.  This 
compares  with  percentages  of  84  and  76  on 
the  two  previous  surveys. 

"Under  the  present  favorable  conditions 
of  steadily  increasing  co-operation  among 
managers,  operators  and  service  men,  the 
outlook  is  very  favorable  for  100  percent 
>ai i -factory  sound  reproduction,  as  far  as 
the  mechanics  and  operation  are  concerned, 
in  the  near  future,"  Wilcox  asserted. 
"The  public  knows  the  difference  between 
good  and  bad  reproduction.  The  theatre 
management  knows  that  the  public  knows 
and  the  result  is  a  complete  desire,  on  the 
part  of  all  concerned,  to  obtain  and  main- 
tain   satisfactory    reproduction. 

Need  Better  Acoustics 

"As  far  as  theatre  acoustics  are  concern- 
ed, there  is  still  a  great  deal  to  be  desired. 
In  at  least  one-third  of  the  theatres  I  visit- 
ed the  sound  was  not  entirely  satisfactory, 
not  because  of  any  faults  of  mechanics  or 
operation  but  because  of  acoustical  condi- 
tions in  the  theatre.  It  is  to  advise  and  to 
remedy,  as  far  as  possible,  such  conditions 
when  they  are  brought  to  our  attention,  that 
we  have  established  a  Department  of  The- 
atre Acoustics  which  has  already  surveyed 
more  than  2,000  theatres  in  America. 

"Until  the  relation  of  acoustic  conditions 
to  good  sound  reproduction  is  fully  recog- 
nized and  until  this  relationship  is  taken  in- 
to consideration  both  in  the  construction  of 
new  theatres  and  the  equipment  and  altera- 
ion  of  existing  theatres,  there  will  continue 
to  be  instances  of  inadequate  reproduction 
due  to  theatre  acoustics.  We  have  stead- 
fastly urged  the  need  of  careful  study  of 
acoustic  conditions  in  a  theatre  and  believe 
that  today,  it  represents  one  of  the  most 
serious  problems  the  theatre  owner  has  to 
in  adequately  presenting  good  talking 
pictures." 


Hopefuls  Are  Found  to  Be  Too 

Optimistic  Over  Amendment 

In  Near  Future 


Washington— Little  likelihood  of  congres- 
sional action  looking  to  amendment  of  the 
anti-trust  laws  in  the  near  future  is  seen 
here  by  official  observers  close  to  the  politi- 
cal inside,  an  investigation  by  Motion  Pic- 
ture  News  reveals. 

With  Congress  adjourned  until  next  De- 
cember, no  consideration  is  being  given  to 
subjects  of  this  character.  Officials  here, 
when  queried  about  the  report  to  be  present- 
ed to  the  American  Bar  Ass'n.  by  the  Dept. 
of  Commerce,  Division  of  Laws,  expressed 
interest,  but  explained  that  Congress  alone 
could  act. 

The  investigation  by  bar  associations  last 
spring  into  the  bankruptcy  situation  in  the 
United  States  has  led  to  instructions  being 
given  by  President  Hoover  to  the  Dept. 
of  Justice  to  thoroughly  investigate  the  mat- 
ter. Thus  it  may  be  that  consideration  will 
be  given  by  the  government  to  the  recom- 
mendations for  the  overhauling  of  the  anti- 
trust laws. 

Court  Factor  a  Hitch 

The  Motion  Picture  News  reporter  was 
told  that  Congress  is  inclined  to  go  very 
slowly  in  the  matter  of  revamping  or  up- 
setting the  present  anti-trust  law,  on  the 
theory  that  the  general  provisions  have  been 
pretty  well  interpreted  by  the  courts,  and 
changes  therein  might  have  an  adverse  ef- 
fect on  their  operation. 

Representations  have  been  made  on  num- 
erous occasions  for  amendments  to  the  law 
in  the  interest  of  modernizing  them  from 
the  standpoint  of  changed  business  condi- 
tions and  more  for  the  benefit  of  those  en- 
gaged in  small  undertakings,  but  thus  far 
without   result. 

While  little  is  to  be  expected  from  the 
short  session  of  Congress  convening  in  De- 
cember, it  was  stated  here  yesterday  that 
there  is  the  possibility  that  at  the  next  reg- 
ular session  a  Congressional  investigation 
of  the  operation  of  the  laws  with  a  view  to 
effecting  betterments  would  be  authorized. 


Not  Set 

No  deal  has  as  yet  been  closed  by 
Tiffany  for  a  series  of  James  Cruze 
pictures,  Motion 
Picture  News 
learns.  Sam  Zier- 
ler,  general  man- 
ager of  the  com- 
pany is  in  Chi- 
cago. 

A  s  exclusively 
stated  by  Motion 
Picture  News  in 
announcing  that 
the  deal  was  un- 
der way,  Cruze 
has  two  more  pic- 
tures to  deliver 
to  Sono  Art-World  Wide  under  his 
contract  with  that  company.  He  al- 
ready has  delivered  seven  pictures  to 
the    company. 


nes    Cr 


Maybe  Yes — Maybe  No 

"Radio  Corp's  report  for  the  first 
six  months  will  probably  be  issued 
this  month"  and  "it  is  likely  to  show 
a  profit  from  operations,"  states  Wall 
Street  Journal. 

The  report  has  been  held  up  on 
numerous  occasions  due,  it  was  said, 
to  the  inability  of  the  company  to 
clarify  the  financial  report  following 
changes  brought  about  by  the  new 
capital   setup. 


44 


Caught  Short"  Is 
Cause  of  Hilarity 
In  Chicago  Runs 


Chicago — Lots  of  hilarity  in  the  outlying 
houses  here  over  the  M-G-M  feature, 
"Caught  Short."  Lots  of  it  has  little  to  do 
with  the  production  itself.     For  instance: 

The  newsreel  was  grinding  to  a  close  in 
one  neighborhood  house  when  an  infant 
started  up  a  petulant  whimpering  down 
front.  There  were  unsuccessful  attempts  to 
shush  it  on  the  part  of  its  mother  as  the 
child's  complaints  increased  in  volume.  De- 
feated, the  parent  grabbed  the  child  by  a 
hand  and  rushed  it  up  the  aisle  just  as  the 
feature,  "Caught  Short,"  flashed  on  and  the 
house  tittered. 

In  another  house,  considerable  merriment 
prevailed  when  a  trailer  announcing  "this 
week's  attractions"  flickered  out,  due  to  pro- 
jection machine  trouble,  immediately  after 
it  had  heralded  "Hold  Everything."  When 
the  trouble  had  been  corrected  the  trailer 
flashed  this  seemingly  explanatory  message 
to  the  screen :  "Caught  Short." 


Momand  Heads  Merger 
Of  2  Oklahoma  Chains 

Oklahoma  City — A.  B.  Momand  is  presi- 
dent of  the  Momand-Griffith  Theatres,  Inc., 
new  firm  formed  to  merge  Momand  Thea- 
tres and  Griffith  Amusement  Co.  Twenty- 
six  theatres  in  17  Oklahoma  towns  are  in- 
cluded in  the  deal.  The  Griffith  firm  is  a 
former  Universal  allv. 


Herschmann  With  N.  S.  S. 

Max  Herschmann  for  many  years  asso- 
ciated with  Loew  theatres  and  more  recent- 
ly selling  special  trailers  in  the  Metropoli- 
tan territory  is  now  actively  associated  with 
National  Screen  Service  in  charge  of  their 
special  service  sales,  working  in  association 
with  \Y.   P.  Garvn,  general  sales  manager. 


In  Amos  V  Andy  Support 

Hollywood — Irene  Rich,  Kita  Le  Roy  and 
Alex  Robb  have  been  added  to  the  cast  of 
"Check  and  Double  Check,"  which  Amos  'n' 
Andy  will  make  for  RKO.  Sue  Carol  also 
has  a  featured  role. 


August    9 ,    19  3  0 


M  o  t  i  o  n    P  i  c  t  it  r  e    X  ews 


31 


Salesmen  Fear  "The  Air"  in  Growth  of 
Chicago  Co-ops;  Sales  Policy  Awaited 


Films  as 
An  Ad 
Medium 


Motion  Pictures  are  becoming  more  and  more 
thoroughly  established  as  an  advertising  medium 
of  genuine  merit,  according  to  Walter  R.  Hine, 
of  J.  Walter  Thompson  Co.,  who  beiieves  that 
the  "time  is  approaching  rapidly  when  every  im- 
portant advertising  agency  handling  national 
and  international  accounts  will  include  a  motion 
picture  department  to  serve  as  a  connecting  link 
between  the  film  company  and  the  client." 


Big  Campaign  for     1 3  West,  Middle 
New  Season  to  Be      West  Houses  for 
Staged  on  Coast       F.  W.  C.  Planned 


Los  Angeles — Extensive  plans  for  the  in- 
auguration of  Greater  Talkie  Season  have 
been  made  by  Fox  West  Coast  Theatres. 
Managers  of  the  Los  Angeles  division  have 
united  to  carry  out  plans  for  a  huge  pub- 
licity and  exploitation  campaign  to  run 
through  the  season. 

The  biggest  feature  of  the  group  will  be 
a  parade  of  studio  floats.  The  route  will 
be  through  all  parts  of  the  city  and  wind  up 
in  Hollywood.  A  contest  to  find  "Star 
Doubles"  will  be  started  and  the  winners  of 
these  contests  will  ride  in  the  parade  with 
the  stars  they  resemble.  Committee  in 
charge  of  the  parade  includes :  Ray  Dusern, 
chairman,  H.  B.  Wright,  Tom  MacDonald, 
Hal  Neides,  Rodney  Pantages,  Speed  Borst 
and  Harry  Bailey. 

An  airplane  display  climaxed  by  the  dis- 
tribution of  1,000  passes  is  being. arranged 
by  H.  B.  "Rasty"  Wright.  Special  pub- 
licity tie-ups  will  be  handled  by  a  commit- 
tee that  includes:  Mel  Riddle,  chairman, 
Bob  Doman,  George  Brown,  Emil  Umann, 
and  Wally  Schooler. 

Props  used  in  important  pictures  will  be 
placed  on  display  in  the  various  theatre 
lobbies.  Drug  stores  and  cafes  will  use 
printed  napkins  with  advertising  matter  on 
them,  and  the  waiters  will  wear  large 
badges  announcing  the  various  attractions. 

Two  big  contests,  one  for  $5,000  in  cash 
prizes  and  the  other  for  one  Cadillac  car 
and  ten  Chevrolet  cars  are  being  arranged 
by  J.  J.  Franklin,  division  manager.  These 
prizes  are  being  awarded  through  mer- 
chandising tie-ups.  Extra  advertising  in 
the  form  of  billboards,  throwaways,  paper 
and  posters,  will  also  be  used  in  "the  cam- 
paign.   

Radio  Ads  Reach  25 ,000,000 

Twenty-five  million  readers,  Radio  Pic- 
tures estimates,  will  be  reached  in  the  com- 
pany's advertising  campaign.  A  number 
of  fan  publications  are  being  used.  RCA 
Victor  company  is  supplementing  the  ad- 
vertising on  the  Amos  'n'  Andy  feature  with 
a  national  campaign  advertising  the  records 
of  the  blackface  team. 


Los  Angeles — Thirteen  theatres  in  the 
West  and  eight  in  Kansas,  Illinois  and 
Missouri  are  under  way  or  planned  by  Fox 
West  Coast  Theatres,  according  to  Presi- 
dent  Harold   B.   Franklin. 

He  brands  as  untrue  report  that  the  pub- 
lic is  losing  interest  in  talkers,  citing  a 
number  of  hit  pictures  to  prove  that  merito- 
rious films  are  proving  box  office  draws. 

"There  has  been  much  loose  talk  on  the 
part  of  many  who  are  just  on  the  fringe 
of  the  motion  picture  industry,  in  which  the 
opinion  is  voiced  that  the  public  is  losing 
interest  in  the  talking  motion  picture,"  says 
Franklin. 

"Such  opinions  are  without  foundation  of 
fact.  As  a  matter  of  truth,  never  before  has 
the  public  responded  so  enthusiastically  as 
they  now  do  for  worthwhile  talking  pic- 
tures. This  fact  is  undisputed  in  virtually 
every  community  I  have  visited." 


"Blue"  Ordinance  Loses 

Mexico,  Mo. — Ordinance  to  prohibit  Sun- 
day amusements  here  was  tabled  by  vote  of 
6  to  1,  the  mayor  casting  the  only  dissenting 
vote.  Sunday  shows  have  been  running  since 
April  20. 


Honored 

William  J.  Kupper,  assistant  to  J. 
R.  Grainger,  Fox  sales  chief;  Eddie 
Grainger,  assistant 
general  sales  man- 
ager, and  John  No- 
lan, home  office 
represe  ntative, 
have  been  named 
for  the  Fox  Hall  of 
Merit.  This  marks 
the  first  time  home 
office  sales  execu- 
tives have  partici- 
pated in  the  honor. 
The  award  is  for 
assistance  given 
General  Sales  Man- 
ager    Grainger     in 

Closing    deals     With  E-  C-  Grainger 

national  circuits  and  other  first  runs. 


Half    of  City    Theatres    Now 

Members  of  One  of  Three 

Co-ops 


Chicago — Salesmen  here,  their  numbers 
dwindling  in  the  centralizing  of  buying 
power  in  the  industry,  view  with  alarm,  the 
growth  of  booking  circuits.  Just  what  is 
to  be  the  policy  of  distributors  toward 
booking  combines  is  a  matter  of  speculation, 
although  the  co-operatives  have  had  little 
difficulty  in  the  past  in  securing  film  con- 
tracts, despite  the  fact  that  elsewhere  dis- 
tributors have  frowned  upon,  and  sometimes 
refused  to  sell,   buying  combines. 

Approximately  half  of  the  city's  theatres 
now  are  subscribing  to  one  or  another  of 
the  three  buying  and  booking  organizations. 
The  last  theatre  census  here  showed  a  total 
slightly  in  excess  of  300  picture  houses  in 
Chicago.  Of  these,  134  are  known  to  be 
members  of  booking  circuits.  The  new  Mid- 
west Theatres  Corp.  leads  with  62  subscrib- 
ers. Coston  Booking  Circuit,  which  sev- 
eral months  ago  had  more  than  60  theatre 
members,  is  now  second  with  48.  The  Illi- 
nois Independents'  booking  organization 
claims  24  more.  Expansion  plans  of  the 
Midwest  organization,  if  achieved,  will 
bring  its  membership  to  100  theatres  by  the 
end  of  the  year.  The  bulk  of  these,  how- 
ever, in  all  probability  will  include  out-of- 
town  theatres. 

About  75  Sold  Individually 

Chicago  circuit  and  chain  houses  number 
approximately  100,  leaving  a  balance  of 
about  75  city  theatres  which  are  sold  in- 
dividually. To  this  number  must  be  added 
about  100  additional  houses  in  the  metro- 
politan area  outside  the  city  limits.  Cir- 
cuit growths  downstate  have  also  developed 
formidably  from  the  viewpoint  of  the  coun- 
try salesman.  Accurate  figures  on  this 
growth  are  not  available  here,  but  its  ef- 
fects are  evidenced  in  the  reduction  of 
country  sales  staffs  in  every  local  exchange. 
One  of  the  important  ones  here  has  only 
one  country  salesman  working  out  of  its 
office.  Proportionate  reductions  have  been 
made  at  other  exchanges  in  recent  months. 


Tibbett's  Frisco  Break 

San  Francisco — Lawrence  Tibbett  made 
an  unannounced  personal  appearance  in 
South  San  Francisco.  There  was  no  ap- 
plause ;  in  fact,  the  singer  was  unnoticed 
by  all  save  Traffic  Officer  A.  E.  Terragano, 
who  politely  handed  him  a  ticket  for  a  court 
performance.  The  ticket  was  not  compli- 
mentary. It  charged  Tibbett  was  driving 
47  miles  an  hour  in  a  15-mile  zone  on  the 
Bayshore  Highway,  and  also  with  having  an 
obsolete   driver's    license   dated    1924. 


Rogers  Starts  "Lightnin' 


'♦ 


Hollywood  —  "Lightnin',"  Will  Rogers' 
next  for  Fox,  gets  under  way  this  week 
with  Louise  Dresser  and  Douglas  Fair- 
banks, Jr.,  in  supporting  roles.  Henry  King 
is  directing. 


32 


M  o  '  i  o  n    P  i  c  t  it  r  e    N  e  w  s 


.  \  it  tj  u  st    v  ,    1  v  3  0 


Strike  Continues 

Minneapolis — No  settlement  of  the 
operator  strike  at  independent  theatres 
of  the  Twin  Cities  is  in  sight.  The 
houses  went  open  shop  when  operators 
refused  their  demand  for  one  man  in 
the  booth.  Henry  Green's  East  Lake 
was  bombarded  with  a  volley  of  shots 
sprayed  from  an  automobile  with 
shades  drawn.  A  stench  bomb  was 
placed  in  the  American  and  three 
other  theatres  here  with  a  warning 
to  the  owners  they  were  to  "get  the 
works." 


Going  the  Copy 
Writer    Just 
Step  One  Better 


Hollywood — It  actually  happened  in  the 
publicity  department  of  one  of  the  large  coast 
studios. 

A  publicity  writer  was  busy  pounding  out 
press  copy  and  stories  that  would  eventually 
be  used  in  the  published  press  book  on  a 
particular  picture.  The  writer  was  called 
out  of  the  office  for  a  time,  and  the  sheet  in 
his  machine,  which  carried  one  of  the  usual 
hackneyed  press  varns,  finished  up  thusly : 

"...  this  is  only  one  of  the  tense  dramatic 

situations  in  ' ,'  which  will  be 

shown  at  the theatre  on 

In  the  meantime  a  typewriter  service  man 
walked  into  the  office  to  perform  his  regu- 
lar periodic  inspection  of  the  machine. 
After  working  on  it  for  some  time,  he  in- 
serted a  new  ribbon — tried  it  out  with  a  few 
written  lines — and  departed  silently. 

When  the  press  agent  returned  to  his 
machine,  he  discovered  that  the  final  few 
lines  read  as  follows : 

"...  this  is  only  one  of  the  tense  dramatic 

situations   in  ' ,'  which  will  be 

shown  at  the theatre  on 

It  is  a  lousy  picture,  and  all  exhibitors  are 
hereby  warned  not  to  book  it  unless  they 
need  a  quiet  evening  alone  in  the  theatre !" 

Studio  is  still  trying  to  find  out  if  the 
typewriter   repair-man  added   the  phrase. 


14 


PnUly"  Organist  Averts 
Probable  Panic  in  Fire 

Philadelphia — Resourceful  action  on  the 
part  of  Rose  McGinn,  organist  in  the  333 
Market  Street  theatre,  one  of  the  Stanley- 
Warner  chain,  is  credited  with  preventing 
a  -ciious  panic  among  the  500  patrons  of 
the  house,  when  a  two  alarm  fire  broke  out 
on  the  top  floor  of  the  building  next  to  the 
theatre. 

As  Miss  McGinn  returned  to  the  theatre 
after  a  lunch  relief  period,  she  saw  flames 
shooting  from  the  roof  of  the  building — a 
suit  case  factory  on  the  fifth  floor — and 
heard  the  approach  of  the  fire  apparatus. 
Hurrying  into  the  theatre,  she  sat  at  the 
organ  and  played  loudly  enough  to  drown 
OUT  the  sound  of  the  apparatus  and  of  the 
debris  falling  on  the  theatre  roof.  Mean 
while  police  worked  quietly  from  row  to  row 
and  emptied  the  bouse  without  commotion 
or  panic.  The  theatre,  newly  renovated, 
suffered  damage  from  smoke  and  water. 


Pathe  Bettering 
Status;  Receiver 
Suit  Dismissed 


Suit  for  a  Pathe  receivership  charging, 
in  the  words  of  Frederic  Coudert,  Jr.,  com- 
pany counsel,  "everything  but  the  kitchen 
sink,"  has  been  dismissed  by  the  Court  of 
Chancery  at  Trenton,  N.  J.  The  company. 
the  vice  chancellor  held,  is  "bettering"  its 
condition. 

For  the  last  four  years,  the  company  has 
been  operated  at  a  loss  of  $4,566,000,  ac- 
cording to  the  testimony.  In  the  first  quar- 
ter of  1930  the  company  lost  only  $66,431 
as  compared  with  $4,000,000  for  1927  and 
1928.  testimony  showed.  The  figures  are 
far  from  showing  that  insolvency  is  in- 
evitable, the  vice  chancellor  said. 


General  Outdoors  Net 

$501,688  for  Quarter 

Net  profit  of  $501,688  after  depreciation, 
interest,  amortization  and  federal  taxes, 
equivalent  after  allowing  for  dividend  re- 
quirements on  $6  preferred  stock  and  par- 
ticipating provisions  of  Class  A  stock,  to  51 
cents  a  share  on  642,383  no-par  shares  of 
common  stock  is  reported  by  General  Out- 
door Advertising  and  subsidiaries  for  the 
quarter  ended  June  30.  This  compares  with 
net  loss  of  $499,004  in  preceding  quarter  and 
net  profit  of  $806,975  equal  to  90  cents  a 
share  on  common  in  June  quarter  of  1929. 

Net  profit  for  six  months  ended  June  30 
amounted  to  $2,684  after  above  charges, 
equal  to  9  cents  a  share  on  28,378  shares  of 
$6  preferred  stock,  against  $762,514  or  66 
cents  a  share  on  common  in  first  half  of 
previous  year. 


Nurses  Face  Quiz  on 

Nolan  "Coke"  Charges 

Los  Angeles — The  two  nurses  who 
started  the  nation-wide  Mary  Nolan  nar- 
cotic scandal  will  be  put  on  the  "mat"  by 
U.  S.  District  Attorney  McNabb,  if  he 
finds  the  veracity  of  their  affidavits,  charg- 
ing Miss  Nolan  with  addition  to  narcotics, 
to  be  questionable. 

Miss  Nolan,  who  claims  she  is  suffering 
from  a  severe  case  of  sunburn,  and  not 
dope,  told  federal  agents  she  was  the  vic- 
tim of  a  plot  to  extort  money. 


Chaney,  Back  on  Coast; 
Denies  Operation  Story 

San  Francisco — Lon  Chaney  denied  here 
that  he  underwent  a  throat  operation  re- 
cently in  New  York.  The  star  now  is  at 
the  M-G-M  studio  considering  plans  for 
his  next  talker.  It  is  believed  he  will  aban- 
don plans  for  remaking  of  former  silent 
pictures  and  decide  on  new  vehicles.  "The 
Unholy  Three,"  his  initial  talker,  was  a 
remake  of  a  silent   film  in  which  he  starred. 


Dressler-Beery  Teamed 

Hollywood — Dorothy  Jordan  has  been  as- 
signed by  M-G  M  to  a  featured  role  in 
"Dark  Star,"  which  George  Hill  will  direct 
with  Marie  Dressier  and  Wallace  Beery  in 

the    leads. 


Fay -Warner  Break 

St.  Louis — Has  Frank  Fay  broken 
with  Warners?  That  question  has 
been  asked  along  Film  Row  frequently 
of  late.  The  fact  that  Fay  is  entirely 
overlooked  in  the  advertising  and  pub- 
licity for  "The  Matrimonial  Bed"  has 
caused  the  gossip.  Of  course,  in  St. 
Louis,  where  this  picture  is  the  cur- 
rent attraction  at  the  Missouri,  Fay  is 
getting  his  share  of  the  advertising 
space.  He  is  too  valuable  from  a  box 
office  point  of  view  locally  to  be  ig- 
nored. But  Warner  Brothers'  press 
sheet,  a  16-page  tabloid  affair,  entirely 
overlooks  Fay. 


Amos  V  Andy  Get 

Baptism  of  Studio 

Huddle  on  Vehicle 


Hollywood  —  Amos  n"  Andy  attended 
their  first  picture  story  conference  at  RKO 
Studios  last  week.  The  group  doing  the 
conferring,  besides  the  two  comedians,  in- 
cluded Bert  Millhauser  the  supervisor,  Mel 
Brown  the  director,  J.  Walter  Rubin  writer, 
and   Kalmar  and  Ruby,   song  writers. 

Like  all  story  conferences,  it  started  out 
mildly  with  various  individuals  presenting 
their  suggestions.  Later  on  the  discussion 
got  rather  warm,  with  someone  jumping  up 
to  declare  that  another's  suggestion  or  gag 
was   "terrible,"   "lousy,"   "cobwebbed,"  etc. 

From  that  point,  the  conference  took  on 
a  rather  physical  aspect,  with  any  one  of 
the  experienced  "story  conferencers"  wav- 
ing the  arms  and  waxing  dramatic.  The 
two  blackface  comedians  found  themselves 
in  very  strange  surroundings,  and  watched 
the  proceedings  in  wild-eyed  amazement. 
Then  one  of  the  suggestors  had  a  brilliant 
idea,  which  he  proceeded  to  orate  about. 
Another  arose  and  pulled  him  by  the  coat 
lapels,  asking  if  he  did  not  know  that  that 
particular  gag  had  been  used  no  less  than 
twenty  years  ago.  The  two  went  from  this 
into  a  tussle  that  carried  both  of  them  to 
the  carpet. 

This  was  apparently  too  much  for  Amos 
'n'  Andy,  who  expected  the  shooting,  a  la 
Chicago,  to  start  most  any  minute. 

Suddenly  one  of  them  spoke  up  and  said 
"If  there's  going  to  be  any-  trouble  over  this 
story,  we'd  just  as  soon  not  make  the  pic- 
ture." 

It  took  an  hour  to  calm  the  comedians 
down  to  explain  that  this  was  the  regulation 
method  of  conducting  a   storv  conference. 


Br  in  Gets  Warner  Product 
In  Milwaukee  First  Run 

Milwaukee — L.  K.  Brin  has  booked  the 
United  Artists  and  Warner  product  for  the 
coming  season  for  his  Garden  and  Majestic 
here.  "Raffles,"  with  Ronald  Colman  at  the 
Garden,  will  mark  the  opening  of  the  new 
season.    Aug.    15. 

It  will  perhaps  he  Brin's  last  opportunity 
to  obtain  Warner's  first-run  product  in  Mil- 
waukee, for  the  new  Warner  house  now  un- 
der construction  here  is  expected  to  be 
completed  early  in  January.  However.  War- 
ners have  first  run  here,  the  Alhambra  ac- 
quired from  Universal. 


August    9  ,    l  9  3  0 


M  o  t  i  o  n    P  i  c  t  it  r  e    N  e  w  s 


33 


Fight  Fire  with  Fire,  Exhibitor  View 
In  Entering  "Demi-Tasse"  Golf  Racket 


Foyer  Course  Pays 

Omaha — To  beat  the  miniature  golf 
courses  at  their  own  game,  Lionel 
Wasson,  manager  of  the  Paramount, 
has  installed  a  midget  links  in  the 
lower  foyer  of  the  theater.  The  first 
week   1,500  persons  played. 

The  course  is  free  to  patrons.  In- 
stead of  dropping  in  during  the  middle 
of  a  picture,  they  are  induced  to  spend 
the  time  putting  around  the  intricate 
holes.  It  also  aids  house  staff  during 
week-end  jam  in  handling  lobby 
standees.  The  course  cost  the  house 
$250  and  is  worth  it,  Wasson  says. 


Fox  West  Coast 
NottoDotN.W. 
With  Golf  Plots 


Seattle — Published  statements  that  Fox 
West  Coast  Theatres  will  soon  install  500 
Tom  Thumb  golf  courses  on  the  Pacific 
Coast  in  conjunction  with  its  Pacific  Coast 
theatres  to  offset  the  inroads  made  by  this 
form  of  competition  brought  forth  denials 
from  Pacific  Northwest  headquarters  here 
this  week. 

According  to  information  given  out  at 
the  local  offices,  the  Fox  theatres  in  the 
states  of  Washington,  Oregon.  Idaho  and 
Montana  will  have  no  connection  with  this 
form  of  outdoor  pastime. 

"With  70  private  courses  on  Seattle  lots, 
40  in  Portland,  15  in  Tacoma  and  corre- 
sponding numbers  in  other  towns  of  the 
territory,  and  with  the  rainy  season  limiting 
the  months  of  logical  play,  we  do  not  believe 
that  there  is  a  need  for  further  courses  in 
this  territory,"  the  statement  said.  "In  Cali- 
fornia, where  play  runs  the  year  around, 
it  is  another  matter." 


Fox  Trying  Luck  with  4 
Golf  Courses;  More  Maybe 

With  four  miniature  golf  courses  at  work, 
the  eastern  division  of  Fox  Theatres  will 
see  what  happens  before  launching  on  any 
extension    of    the    idea. 

The  interior  course  at  the  Kew  Gar- 
dens theatre  will  be  ready  by  August  18. 
On  the  plot  assembled  in  Newark  as  a  site 
for  large  first  run,  a  second  course  is  be- 
ing installed.  The  third  is  on  a  plot  at 
Lexington  Avenue  and  58th  Street  in  New 
York  and  the  fourth  in  Audubon  Hall, 
which  is  part  of  the  structure  housing  the 
Audubon  theatre  on  upper  Broadway.  The 
Audubon  proper  is  not  being  converted,  as 
first  reported,  but  is  being  renovated  at  a 
cost  of  $300,000.  A  cooling  system  is  be- 
in^    installed   at   that   theatre. 

Morris  Kutinsky  has  been  placed  in 
charge  of  the  golf  development  by  Harry 
C.    Arthur. 


Courses    Adjacent    to    and    in 

Theatres  Plotted  to  Combat 

New  Fad 


Establishment  of  miniature  golf  courses 
is  the  means  being  resorted  to  by  exhibitors 
to  compete  with  this  new  form  of  divertisse- 
ment, which  nightly  is  attracting  millions 
of  patrons  throughout  the  nation.  It  is 
estimated  that  there  are  2,000,000  playing 
the  game  daily. 

Tom  Thumb  courses  adjacent  to  their 
theatres,  miniature  courses  in  the  lobby, 
and  even  the  replacement  of  auditorium 
seats  in  favor  of  indoor  golf  courses  are 
the  means  being  employed  to  counteract  the 
most  serious  competition  picture  houses  ever 
have  faced. 

Fox  is  taking  the  lead  in  combating  tab- 
loid golf.  On  the  Coast,  Harold  B.  Frank- 
lin, president  of  Fox  West  Coast  Theatres, 
has  mapped  plans  for  establishment  of  Tom 
Thumb  courses  throughout  California,  to 
counteract  the  effect  of  opposition  courses. 
The  courses  are  an  experiment.  Admission 
may  be  coupled  with  theatre  admissions  to 
provide  an  attractive  offer  for  golf  bugs, 
so  that  theatres  of  the  chain  will  not  be  hit 
by  the  new  competition. 

In  the  East,  Harry  C.  Arthur,  general 
manager  of  Fox  Theatres,  is  preparing  in- 
door courses  in  dark  houses.  The  Kew 
Gardens  theatre  opens  Aug.  18  as  the  first, 
with  the  Audubon,  Manhattan,  to  follow 
soon  after. 

More  Than  6,000  Courses 

There  now  are  more  than  6,000  minia- 
ture courses  in  the  United  States.  Within 
a  30  mile  radius  of  New  York  there  are 
1,000  courses,  with  the  number  mounting  at 
a  rapid  rate.  Decisions  of  various  courts 
that  no  licenses  are  required  for  operation 
of  such  courses  has  given  impetus  to  the 
spread  of  the  new  fad.  Some  cities,  how- 
ever, have  imposed  license  fees,  others  are 
making  efforts  to  regulate  hours  of  opera- 
tion. Exhibitors  in  various  cities  are  ask- 
ing imposition  of  license  fees,  together  with 
taxes  in  keeping  with  those  paid  by  the 
theatres. 

The  Tom  Thumb  courses  in  a  number  of 
cities  where  "blue"  laws  prevail  have  won 
the  right  to  operate  on  Sunday,  notably  in 
Virginia.  In  others,  the  sport  is  prohibited 
on  the  Sabbath.  In  connection  with  Sun- 
day operation,  the  miniature  courses  may 
prove  an  entering  wedge  for  many  theatre 
owners    fighting    "blue"    laws. 


Byrd  Film  Resumes  in 

Canada  After  Layoff 

Ottawa — After  a  temporary  lay-off  in 
(  'anada.  during  which  bookings  were  can- 
celled after  the  feature  had  played  Toronto 
and  Montreal,  "With  Byfd  at  the  South 
Pole"  has  again  appeared  on  the  screen  in 
the  Dominion.  It  is  the  attraction  at  the 
Imperial  this  week. 


Levine  with  Tiffany 

Hollywood. — Abe  Levine  has  joined  Tif- 
fanv  as  casting  director.  He  formerly  was 
with  the  Guv  Coburn   Agencv. 


The  Fight  Is  On 

Toronto — Exhibs  in  this  town  are 
up  in  arms  over  decision  of  Magistrate 
Keith  who  gives  Tom  Thumb  golf 
courses  the  right  to  Sunday  operation. 
The  judge  claimed  that  the  miniatures 
have  as  much  right  as  regular  club 
courses  to  operate  on  the  Sabbath, 
while  the  theatre  owners  charge  dis- 
crimination against  their  houses, 
which  have  been  held  closely  to  Sun- 
day observance. 


Sunday  Show  Test 
To  Be  Carried  to 
Va.  High  Court 


Richmond — Efforts  to  have  Sunday  pic- 
ture shows  placed  on  the  same  par  with 
golf  and  baseball  so  far  are  likely  to  be 
tested  in  the  Virginia  Supreme  Court  of 
Appeals,  despite  the  fact  that  several  lower 
courts  have  in  recent  years  ruled  against 
Sunday  shows. 

Allen  Jenkins  has  noted  an  appeal  after 
being  fined  $500  in  Roanoke  police  court 
for  operating  his  theatre  on  Sunday  night. 
His  contention  was  that  the  same  law  ap- 
plying to  miniature  golf  courses  also  ap- 
plied to  the  theatres.  The  Hustings  Court 
of  Roanoke  decided  that  the  golf  courses 
might  remain  open  on  the  Sabbath  after  the 
hours  for  church  services.  The  Roanoke 
police  court  decided,  however,  fliat  the  golf 
matter  had  no  bearing  on  Sunday  shows. 
A  few  months  ago  two  men  were  fined  in 
Hampton  on  the  charge  of  operating  their 
theatres  on  the  Sabbath.  They  virtually 
promised  to  refrain  from  repetitions  of  Sun- 
day  shows. 


British  Complainants 

Get  Substitute  in  Suit 

Hollywood — Following  dismissal  of  suit 
against  Marion  Davies,  M-G-M  and  others 
tor  asserted  infringement  of  copyright  of 
"Floradora,"  another  suit  for  the  same  dam- 
ages but  with  different  plaintiff  was  filed 
in  Federal  Court.  In  the  original  action, 
William  G.  Curtis  and  Walter  Westmore- 
land, executors  of  the  estate  of  Lester  Stu- 
art, deceased,  composer  of  the  musical  com- 
edy, were  plaintiffs. 

Upon  motion  of  Attorney  Aron  B.  Rosen- 
thal, for  the  plaintiffs,  the  original  action 
was  dismissed  without  prejudice.  New  suit 
was  brought  by  Jesse  G.  Boydston,  who, 
according  to  an  inserted  paragraph  in  the 
complaint,  now  has  all  right  and  title  to 
"Floradora"  and  "Sextette,'"  words  and 
music. 

Although  the  complaint  does  not  disclose 
the  exact  reason  for  the  change  in  plain- 
tiffs, it  is  pointed  out  that  there  was  some 
objection  and  confusion  regarding  the  origi- 
nal plaintiffs  because  of  their  nativity,  both 
being  subjects  of  Great  Britain. 


34 


Motion    P  i  c  t  u  re    N  e  w  s 


A  u  g  list    9  ,    193  0 


Trade  Papers  That  Exchange  "Blurbs" 
For  Ad  Copy  May  Run  Afoul  of  U.  S. 


Going  Down 

Hollywood — "The  Doorway  to  Hell" 
is  new  title  selected  by  Warners  for 
"Handful  of  Clouds",  just  completed. 


California  May  Refuse 
To  Extradite  Van  Loan 

Sacramento,   Cal.  —  Mrs.   Gertrude  Van 

Loan,  of  New  York,  estranged  wife  of  H. 
H.  Van  Loan,  may  lose  her  battle  to  extra- 
dite the  author  to  New  York  to  face  a 
charge  of  child  abandonment.  Deputy  At- 
torney-General Jones  will  recommend  that 
Gov.  Young  deny  the  extradition,  reaching 
this  decision  after  Van  Loan,  under  arrest 
in  Los  Angeles,  had  offered  to  testify  that 
he  had  been  paying  $50  a  week  for  the  sup- 
port of  his  13-year-old  daughter.  Van  Loan 
said  his  daughter  was  being  cared  for  in 
Connecticut. 


Consolidated 's  6-Month 
Net  Above  Last  Year's 

Consolidated  Film  Industries  earned 
$572,764  net  for  the  quarter  ended  June 
30,  the  company  states.  This  is  equivalent 
to  71  cents  a  share  on  the  combined  400,- 
000  shares  of  $2  no-par  cumulative  par- 
ticipating preferred  and  400,000  shares  of 
no  par  common.  This  compares  with 
$667,158  or  95  cents  a  share  on  the  com- 
bined 300,000  shares  of  preferred  and  400,- 
000  shares  of  common  in  the  preceding 
quarter,  and  581,713  or  83  cents  a  share  on 
the  700,000  combined  preferred  and  com- 
mon in  the  June  quarter  of  1929. 


Ruth  Waterbury  Edits 
New  Dime  Fan  Magazine 

With  Ruth  Waterbury,  former  service 
editor  of  Smart  Set  and  feature  writer  tor 
Photoplay,  as  editor,  Silver  Screen  is  to  be 
offered  for  newsstand  circulation  by  Alfred 
A.  Cohen,  publisher  of  Screen/ami,  Current 
Reading  and  The  1'hinkcr.  Cohen  is  the 
first  publisher  to  go  out  of  the  five  and  ten- 
cent  store  field  and  into  general  newsstand 
circulation  with  a  magazine  priced  at  ten 
cents. 


"Big  House"  Ban  in  Ohio 
Seen  as  Only  Temporary 

Cleveland — Ban  on  "The  Big  House"  in 
Ch:o  is  to  be  only  temporary,  the  censor 
board  has  indicated  in  asking  M-G-M  to 
withdraw  the  film  "for  the  present."  The 
recent  Columbus  prison  right  has  led  to  de- 
cision  to  hold  up  all  prison  riot  films.  This, 
ile-nite  the  fact  that  "The  Big  House"  is 
being  shown  in  Pennsylvania,  New  York 
and  Colorado,  other  states  in  which  prison 
i  iots  have  occurred. 


"Dawn  Patrol"  Attacked 

Hollywood — Claim  thai  "Dawn  Patrol" 
infringes  unon  both  "Hell's  Angels"  and 
"Tourney's  End"  is  made  in  suits   filed  here. 


P.     O.     Dept.     After     Papers 

Which  Swap  Readers  for 

Display  Ads 


Washington — Certain  trade  papers  and 
advertisers  in  the  industry  may  come  under 
the  scrutiny  of  the  post  office  department 
which  is  investigating  the  printing  of  ad- 
vertising publicity  in  the  guise  of  news. 

The  department  is  determined  to  put  an 
end  to  the  practice  of  advertisers  and  ad- 
vertising concerns  which  force  editorial  pub- 
lication of  material  which  properly  comes 
within  the  category  of  advertising. 

Postal  laws  specifically  provide  that  "pub- 
licity matter  inserted  in  a  publication  as 
straight  editorial  or  reading  matter  must  be 
plainly  marked  with  the  word  'advertise- 
ment'." Both  publisher  and  advertiser  may 
be  proceeded  against  for  conspiracy  to  de- 
prive the  government  of  its  proper  revenue, 
penalty  for  failure  to  so  mark  publicity  is 
punishable  by  fine  of  $50  to  $500,  which 
runs  as  high  as  $10,000  and  imprisonment. 
Publicity  material  is  chargeable  at  the  zone 
rate  of  postage  prescribed  for  advertising 
in   publications.     A    statement   issued    said: 

"Adv."   Matter   Defined 

"It  has  come  to  the  attention  of  the  de- 
partment that  publicity  articles  are  being 
offered  by  some  advertising  concerns  to 
publishers  for  insertion  as  reading  matter 
in  copies  of  their  publications  mailed  at  the 
second-class  pound  rates  of  postage.  The 
requests  accompanying  such  publicity  ar- 
ticles give  the  publisher  to  understand  that 
if  he  does  not  comply  with  the  request  to 
insert  the  publicity  matter  in  his  publication 
he  may  not  expect  display  advertising.  On 
the  other  hand,  if  he  publishes  the  publicity 
matter  as  reading  matter  he  may  expect  to 
be  favored  with  display  advertising. 

"Matter  inserted  in  a  publication  under 
the  conditions  above  mentioned  clearly 
comes  within  the  purview  of  the  act  of  Aug. 
24,  1912,  embodied  in  the  Postal  Laws  and 
Regulations  and  must  be  plainly  marked 
with  the  printed  word  'advertisement'  in 
each  copy  and  is  likewise  chargeable  with 
the  zone  rates  of  postage  prescribed  for  the 
advertising  portion  of  publications.  Failure 
of  a  publisher  so  to  mark  matter  coming 
within  the  provisions  of  the  act  .mentioned 
is  made  punishable  by  a  fine  of  not  less 
than  $50  nor  more  than  $500." 


Lonsdale,  Sedgwick,  Booth 
Under  Contract  to  M-G-M 

Hollywood — Frederick  I -onsdale,  disciple 
of  the  sophisticated  English  drawing  room 
comedy,  has  been  signed  by  M-<  !-M  to  write 
exclusively  for  that  studio.  Paramount  had 
been  angling  for  him. 

Edward  Sedgwick,  long  on  the  Metro  di- 
rectorial roster,  has  signed  a  new  contract. 
Another  pen-swinging  ceremony  places  Ed- 
wina  Booth,  one  of  the  leads  in  "Trader 
Horn."  under  contract  for  some  time  to 
come. 


Verboten 

Berlin — Pathe  has  been  refused  per- 
mission to  make  scenes  in  Germany 
for  "Adventures  in  the  Trenches," 
which  is  considered  uncomplimentary 
to  Germany. 


Viv  Duncan,  Minus  Shiner 
Married  to  Nils  Asther 

Reno — Little  likelihood  that  the  jam 
which  culminated  in  a  hlack  eye  allegedly 
given  by  Rex  Lease  ever  would  be  aired 
was  seen  following  wedding  here  of  Vivian 
Duncan  and  Nils  Asther.  The  marriage 
culminated  a  three-year  romance.  Miss 
Duncan  recently  was  released  from  a  Holly- 
wood hospital  following  a  beating  allegedly 
administered  by  Lease.  Airing  of  the  case 
was  forestalled  when  Lease  paid  a  fine.  It 
was  stated  at  the  time,  that  Miss  Duncan 
was  shushed  through  the  efforts  of  the  Hays 
office,  seeking  a  avoid  a  scandal.  Declared 
presence  of  Fred  Beetson,  Hays  aide,  at  the 
party  where  the  beating  is  said  to  have 
been  administered,  was  ascribed  for  the  soft 
pedal  upon  proposed  airing  of  the  affair. 


"Jim  Crow"  Move  Proves  a 
Bogey  at  Atlantic  City 

Atlantic  City — Ejection  of  a  negro  from 
a  picture  house  here  is  a  serious  offense, 
particularly  when  the  ejected  one  is  the 
daughter  of  a  negro  magistrate  and  the 
manager  is  brought  before  another  negro 
judge,  Manager  Louis  Schinholdz  of  the 
Aldine  learned  when  he  was  bound  over  to 
the  grand  jury  under  $5,000  bad  for  alleged 
violation  of  the  civil  rights  law. 

The  negress  was  ejected,  it  is  charged, 
when  she  refused  to  move  into  a  "Jim  Crow" 
section  of  the  theatre  reserved  for  negroes. 
The  manager  was  in  jail  eight  hours  when 
a  negro  judge  set  bail  at  $50,000.  This  was 
described  as  preposterous  in  the  court  of 
common   pleas  and  the   bond   was   reduced. 


"Jim  Crow"  Suit  Balked 
By  Xenia,  O.,  Court 

Xenia — "Dick"  is  a  common  nickname  for 
Richard,  but  not  in  all  cases.  Three  dusky 
maidens  of  African  descent  filed  suits  for 
$500  each  against  Richard  Dennison,  man- 
ager of  the  Little,  claiming  damages  because 
Dennison  refusted  them  admittance.  The 
Common  Pleas  court  sustained  motion  to 
dismiss  ease  because  there  was  no  "Richard" 
Dennison  in  the  city.  Manager  Dennison 
proved  to  the  satisfaction  of  the  court  that 
lie  had  been  christened  "Dick."  The  suits 
will  probably  be  refiled. 


K-K-O  Net  Soars 

Net  of  $2,166,133  for  the  six  months  end- 
ed June  30,  compared  with  $630,560  in  the 
same  period  last  year  is  reported  by  Radio- 
Keith  Orpheum  and  subsidiaries.  Second 
quarter  profit  was  $410,230  as  against 
$2,030,902  in  the  first  quarter  of  this  year 
compared  with  $20,355  in  the  second  quar- 
ter of  1029. 


A u gust    9  ,    1930 

Six  of  Own  Films 
In  Griffith's  50 
Best  Selections 


.1/  o  ti.o  n    Picture    News 


35 


D.    W.   Griffith 


Six  of  his  own  pictures  are  included  by 
D.  W.  Griffith  in  the  list  of  50  outstanding- 
pictures  of  film  history  selected  by  D.  W. 
Griffith  for  the  New  York  Evening  Post. 
Ernst  Lubitsch,  King  Vidor  and  Henry 
King  each  have  three 
pictures  on  the  list, 
while  Fred  Niblo,  Sid- 
ney Olcott,  Eric  Von 
Stroheim,  Cecil  B.  De 
Mille,  Herbert  Brenon 
and  F.  W.  Murnau 
have  two  each. 

Pictures,  their  direc- 
tors and  producers  are : 
"Stella  Maris,  (Mar- 
shall Xeilan),  Para- 
mount-Artcraft ;  "The 
Birth  of  a  Nation"  (D. 
W.  Griffith),  Epoch  Prod.  Co.;  War  Brides 
(Herbert  Brenon),  Selznick ;  "Intolerance" 
I  I).  W.  Griffith),  Griffith  Co.;  Quo  Vadis, 
Cines  Co.,  Rome;  "Avenging  Conscience 
(D.  W.  Griffith),  Mutual;  "The  Four 
Horsemen  of  the  Apocalypse  (Rex  Ingram) 
Metro;  "The  Miracle  Man"  (George  Loan 
Tucker),  Paramount  Artcraft ;  "Broken 
Blossoms"  (D.  W.  Griffith),  Griffith  Co.; 
"Passion"  (Ernst  Lubitsch),  First  Nation- 
al: "The  Mark  of  Zorro"  (Fred  Niblo), 
United  Artists;  "The  Dark  Angel"  (George 
Fitzmaurice),  First  National;  "Driven" 
(Charles  Brabin),  Universal;  "The  White 
Sister"  (Henry  King),  Inspiration  ;  "Greed" 
(Eric  von  Stroheim),  M-G-M. 

"Way  Down  East"  (D.  W.  Griffith), 
Griffith  Co.;  "Smilin'  Through"  (Sidney 
Franklin),  First  National;  "Tol'able  David" 
(Henry  King),  Inspiration;  "Robin  Hood" 
(Alan  Dwan),  United  Artists;  "Orphans 
of  the  Storm"  (D.  W.  Griffith),  Griffith 
Co. ;  "The  Covered  Wagon"  (  James  Cruze), 
Paramount;  "Merry  Go  Round"  (Rupert 
Julian),  Universal;  "The  Hunchback  of 
Notre  Dame"  (Wallace  Worsley),  Univer- 
sal; "Down  to  the  Sea  in  Ships"  (Elmer 
Clifton),   Hodkinson. 

"Little  Old  New  York"  (Sidnev  Olcott), 
M-G-M;  "The  Sea  Hawk"  (Frank  Lloyd), 
First  National;  "Monsieur  Beaucaire"  (Sid- 
ney Olcott),  Paramount;  "The  Marriage 
Circle"  (Ernst  Lubitsch),  Warners;  "The 
Ten  Commandments"  (Cecil  B.  De  Mille), 
Paramount;  "The  Kid"  (Charles  Chaplin), 
First  National;  "The  Merry  Widow"  (Eric 
Von  Stroheim),  M-G-M;  "The  Last  Laugh" 
(F.  W.  Murnau),  Universal;  "The  Big 
Parade"  (King  Vidor),  M-G-M;  "The 
Valiant"  (Richard  Harlen),  Fox;  "Wings" 
(William  Wellman),  Paramount;  "Variety" 
(E.  A.  Dupont),  Ufa. 

"Beau  Geste"  (Herbert  Brenon),  Para- 
mount; "Stella  Dallas"  (Henry  King), 
United  Artists;  "What  Price  Glorv"  (Raoul 
Walsh),  Fox;  "Way  of  All  Flesh"  (Victor 
Fleming),  Paramount;  "Ben  Hur"  (Fred 
Niblo),  M-G-M;  "Seventh  Heaven"  (Frank 
Borzage),  Fox;  "The  Patriot"  (Ernst 
Lubitsch),  Paramount;  "Sunrise"  (F.  W. 
Murnau),  Fox;  "The  Crowd"  (King 
Vidor),  M-G-M;  "King  of  Kings"  (Cecil 
B.  DeMille),  Pathe ;  "Disraeli"   (Alfred  E. 


More  Records 

Universal  claims  an  all-time  standee 
record  for  "All  Quiet  on  the  Western 
Front,"  during  its  New  York  run  at 
the  Central,  where,  so  company  statis- 
ticians state,  nearly  6,000  stood  dur- 
ing entire  performances  to  watch  the 
war  film  which  closes  Sunday. 

Paid  admissions,  not  including  stan- 
dees, totalled  188,744,  and  this,  too, 
"U"  declares  "constitutes  an  all-time 
record  for  any  type  of  $2  theatrical 
attraction." 

Still  another  record  is  credited  to 
the  run  in  the  number  of  perform- 
ances, which  totaled  245  in  the  three 
months.  "No  other  $2  attraction,  it  is 
confidently  asserted  bv  Universal,  ever 
»^ade   such   a   record." 


Year's  Shutdown 
Last  at  Warners 

Hollywood — Three  months'  shutdown  of 
the  Warner  and  First  National  studios  from 
late  September  until  December,  will  be  the 
last  annual  closing  of  the  plant,  Motion 
Picture  News  has  been  informed.  Here- 
after, production  will  be  distributed  over 
the  entire  season,  according  to  plans. 

It  has  been  the  policy  of  the  company  to 
finish  its  new  season  schedule  by  November, 
and  then  hold  operations  to  a  minimum  un- 
til January.  During  the  lay-off  period,  only 
foreign  language  films  will  be  made  at  the 
studios. 


a 


a 


Ziagy"  Back  in  New  York 
Whoopee"  Opens  in  Sept. 

Eddie  Cantor,  who  is  starred,  and  Flor- 
enze  Ziegfeld,  will  be  on  hand  for  the  initial 
performance  of  "Whoopee,"  first  under  the 
Goldwyn-Ziegfeld  alliance,  which  is  tenta- 
tively set  for  the  New  York  Rialto  early  in 
September.  Ziegfeld  arrived  from  the  Coast 
this  week  and  is  en  route  to  his  St.  Law- 
rence River  camp  with  his  family,  return- 
ing shortly. 


Moe  Mark  on  High  Road  to 
Recovery;  Rests  at  Home 

Moe  Mark,  veteran  showman  affiliated 
with  the  Warner  theatre  department,  is 
recovering:  from  a  stroke  suffered  at  the 
Sharkey-Schmelling  fight  in  New  York  sev- 
eral months  ago,  Mark  is  confined  to  his 
home  in  White  Plains  and  is  reported  do- 
ing  nicely. 


"U"  Plans  Air  Special 

Hollywood — Universal  slates  Lew  Ayres 
and  John  Wray,  two  youngsters  who  had 
important  roles  in  "All  Quiet  on  the  West- 
ern Front,"  will  be  featured  in  an  air  pic- 
ture to  be  directed  by  Howard  Hawks,  who 
is  also  author. 


New  "U"  Musical  Chief 

Hollywood — Heinz  Roemheld,  pianist  and 
composer,  is  new  musical  director  at  Uni- 
versal succeeding  David  Broekman. 


Green),  Warners;  "Hallelujah"  (King 
Vidor).  M-G-M;  "Grass"  (Cooper-Schoed- 
sack),  Paramount;  "All  Quiet  on  the  West- 
ern  Front"    (Lewis   Milestone).   Universal. 


INew  Policy  on  Fox 

Production  Is  Set 

Bv  W.  R.  Sheehan 


Hollywood — Deciding  to  strengthen  the 
screen  adaptation  of  "Up  the  River,"  a  pri- 
son melodramatic  comedy,  Fox  has  delayed 
production  for  two  weeks.  Spencer  Tracy, 
author  of  the  book,  is  now  at  the  studio 
assisting  in  the  story 
revision  for  the  screen 
version.  John  Ford  will 
direct. 

Fox  also  has  taken 
"Hot  Numbers"  off  the 
current  production 
schedule,  with  report 
that  the  story  goes  back 
to  the  scenario  depart- 
ment for  further 
strengthening  before 
approval  will  be  given 
to  begin  shooting.  Sid- 
ney Lanfield  was  slated 
to  direct  "Hot  Num- 
bers," a  collegiate  comedy,  and  Lanfield  is 
now  assigned  to  make  "Stolen  Thunder." 
The  policy  of  delaying  production  for 
story  revision  and  strengthening  at  Fox  has 
been  launched  since  the  reorganization  of 
the  company,  with  local  reports  stating  that 
Winnie  Sheehan  will  not  hereafter  allow  a 
pitcure  to  get  under  way  until  the  quality 
of  the  particular  picture  is  pretty  well  es- 
tablished in  final  script  form.  In  this  man- 
ner, company  executives  expect  to  greatly 
increase  the  quality  of  the  Fox  product  for 
the   coming   season. 


Winfield    R.     Sheehan 


$1  Dues  for  Each  Cent  of 
Admission  Scale,  Plan 

Kansas  City — New  scale  of  dues  for  sub- 
sequent run  theatres  has  been  .adopted  by 
the  board  of  directors  of  the  Kansas  and 
western  Missouri  associations.  Exhibitor 
owning  subsequent  run  houses  in  all  towns 
will  be  assessed  $1  for  each  one  cent  of  its 
admission  scale.  That  is,  theatres  charging 
ten  cents  admission  will  pay  $10  a  year  to 
the  association;  theatres  charging  15  cents 
will  be  assessed  $15  per  year,  and  so  on. 

A  few  weeks  ago  the  association  decided 
on  entire  revision  of  the  scale  of  dues.  Un- 
der the  new  plan,  exhibitors  owning  one 
theatre  in  towns  of  600  population  or  more, 
playing  first  or  second  run,  will  pay  one- 
half  cent  per  capita  of  the  town  to  the  as- 
sociation. Exhibitors  owning  one  theatre 
in  towns  of  less  than  600  population  will 
pay  $1  per  year.  Chain  houses  will  con- 
tinue to  pay  the  original  dues  of  one  and 
one-half  cent  per  capita.  The  membership 
drive  of  the  association  now  is  under  way. 


Roth-Oakie  Teamed 

Hollywood — Lillian  Roth  has  been  as- 
signed by  Paramount  to  play  the  feminine 
lead  opposite  Jack  Oakie  in  his  next  talker. 
a  storv  of  navy  life. 


Blues   Win  Another  Fla.  City 

Plant  City,  Ha. — Following  a  six  weeks 
campaign  voters  here  defeated  a  proposed 
ordinance  to  permit  Sunday  pictures.  The 
count  showed  323  against  the  proposition 
and  onlv  197  in  favor  of  it. 


36 


Motion   Picture    N  e  zv  s 


August    9 ,    193  0 


Another  Year  for 
Roth  as  Director 
In  Chief  at  B'klyn 


Murray  Roth,  director-in-chief  at  the 
Warner  eastern  studios  for  the  last  year, 
has  extended  his  con- 
tract for  an  additional 
year.  During  his  reg- 
ime a  number  of  sub- 
jects have  been  launch- 
ed at  his  suggestion, 
including  the  Robert  L. 
Ripley,  the  Snooze  Reel 
and  Famous  Personali- 
ties series..  He  also 
sponsored  the  policy  of 
screen  originals  to  re- 
place filming  of  vaude- 

Murra     Roth  Ville   SkitS> 

Roth  has  written  a 
number  of  Vitaphone  Varieties  and  has  di- 
rected most  of  the  shorts  made  at  the  studio 
under  his  directorial  leadership. 


Vitaphone  to  Make  52 
"Celebrities"  1  Reelers 

Sam  Sax  and  Murray  Roth,  producers  of 
the  Vitaphone  Varieties  at  the  Brooklyn 
Vitaphone  studios,  are  preparing  for  the  ad- 
dition of  52  "Celebreties,"  one  reelers  to 
their    1930-31   program. 

Stage  or  screen  stars  and  other  name  per- 
sonalities of  the  radio  or  in  the  news  of  the 
day  will  be  featured. 


Coliseum  Manager  Again 
Heads  Seattle  Censors 

Seattle — Seattle's  new  Board  of  Theatre 
Censors,  appointed  by  Mayor  Frank  Ed- 
wards, former  exhibitor,  is  again  headed 
by  Dave  Himelhoch,  manager  of  the  local 
Coliseum  theatre,  Fox  West  Coast  house. 
In  place  of  the  nine  members  of  the  board 
that  have  served  for  the  last  two  years, 
there  are  only  five  members  on  the  list  just 
announced. 

In  addition  to  Himelhoch,  they  include: 

Mrs.  Donna  McDonald,  secretary  of  the 
Associated  Clubs  of  the  North  End;  Mrs. 
Rose  Rulifson,  clubwoman  of  West  Seattle 
district ;  Mrs.  Helen  Victor  Zednick,  promi- 
nent clubwoman  and  wife  of  a  former  state 
legislator ;  and  Peter  J.  DeClerque,  local 
financier  and  former  owner  of  the  Society. 
Theatre  here. 

Among  the  deposed  members  of  the  old 
board  are  Melvin  G.  Winstock,  veteran  film 
and  theatre  man  of  this  territory,  and  Jack 
M.  Lannon,  president  of  Greater  Features 
Exchanges,  who  has  been  ill  for  many 
months. 


Scott  at  Capital 

Washington — Nate  Sauber,  has  resigned 
as  manager  of  Universal  exchange  and  has 
been  succeeded  by  Harry  Scott  who  comes 
from  the  Universal  exchange  in  Detroit. 
Some  years  ago  Scott  was  doing  special 
work  for  Pathe  in  this  territory.  Sauber 
may  become  associated  with  Ad-Vance 
Trailer. 


The  End  Is  Near 

San  Francisco — The  Dunning-Abbott 
meller,  "Broadway,"  credited  with 
starting  the  tidal  wave  of  gangster- 
backstage-nightclub  talker  yarns  that 
have  been  flooding  the  country  for 
many  months,  is  to  find  its  way  into 
Stanford  University,  where  Harold 
Helvenston's  campus  players  are  re- 
hearsing with  a  view  to  fall  presen- 
tation. 


National  Service 
System  Formed 
For  Photophone 


Alignment  of  the  nation  into  three  divi- 
sions and  the  establishment  of  a  number  of 
district  offices  have  been  completed  by  RGA. 
Photophone,  states  Sydney  E.  Abel,  general 
sales  manager.  These  divisions,  eastern, 
central  and  western,  will  function  under 
respective  direction  of  C.  C.  Aiken,  head- 
quartering in  New  York ;  O.  V.  Swisher, 
Chicago,  and  A.  E.  Jackson,  Los  Angeles. 

Supplementing  district  and  branch  offices 
previously  maintained  in  a  number  of  cen- 
trally located  cities,  each  of  the  three  newly 
created  divisions  will  maintain  district  of- 
fices and  fully  equipped  service  stations  as 
follows :  eastern  district — New  York,  Bos- 
ton, Philadelphia,  Pittsburgh,  Atlanta,  Al- 
bany, and  Montreal ;  central  district — Chi- 
cago, Minneapolis,  Kansas  City,  Oklahoma 
City  Denver,  Dallas,  Cincinnati,  Cleveland 
and  Detroit ;  Western  District — Los  An- 
geles, San  Francisco  and  Seattle. 

Repair  stations  will  be  established  for 
major  repairs  in  the  three  division  centers 
and  each  of  the  19  district  offices  will  have 
completely-equipped  stock  rooms.  Night 
service  will  be  available  until  midnight  at 
each  district  office. 


Night  Baseball  Latest 
Worry  of  Seattle  Houses 

Seattle— With  "Tom  Thumb  Golf"  al- 
ready making  heavy  inroads  upon  the  busi- 
ness at  local  motion  picture  houses,  another 
competitor  arrived  in  town  this  week.  It 
was  "Night  Baseball."  being  inaugurated 
by  the  Seattle  team  in  the  Pacific  Coast 
League.  Reports  from  the  ball  ground  fol- 
low ring  the  first  three  night  games  indicate 
that  their  gross  revenue  practically  doubled 
when  the  switch  was  made.  About  10,000 
persons  attended  the  opening  game.  Night 
games  will  continue  for  several  weeks  un- 
til the  close  of  the  current  season. 


Rathbone  in  Stage  Role 

Hollywood  —  Basil  Rathbone  has  been 
signed  by  Universal  to  play  the  lead  in 
"The  Boudoir  Diplomat."  Mary  Duncan 
has  also  been  assigned  in  important  role 
in  this  talker  which  Mai  St.  Clair  will  direct. 

Rathbone  appeared  in  the  stage  version 
of  the  story  which  played  in  New  York  as 
"The  Command  to  Love." 


Biggest  Billing 
Is  Claimed  for 
"Hell's  Angels" 

Outdoor  billing  which  it  is  claimed,  will 
top  any  showing  in  film  history  is  being 
posted  for  the  day  and  date  runs  of  "Hell's 
Angels"  at  the  Criterion  and  Gaiety,  New 
York.  Phil  Di  Angelis,  veteran  billposter, 
is  in  charge  of  the  cam- 
paign, under  direction 
of   Wayne   Pierson. 

Neon  signs  at  the 
two  theatres,  it  is  claim- 
ed will  cost  $100,000, 
to  be  augmented  by  a 
showing  which  will 
cover  a  radius  of  35 
miles.  Thirty  men  in 
15  cars  now  are  tour- 
ing the  area  in  connec- 
tion with  billings. 

An  order  placed  with  Phil  Di  Angelis 

General  Outdoor  calls  for  the  posting  of 
one  hundred  84-sheets,  twenty-five  56- 
sheets  and  three  hundred  24's.  A  supple- 
mentary sniping  order  calls  for  fifty  84's,. 
one  hundred  fifty  24's ;  five  hundred  8- 
sheets,  two  thousand  3's,  two  thousand  2's,. 
two  thousand  l's  and  two  thousand  one- 
half  sheet  cards. 

Only  the  showing  accorded  "The  Birth  of 
a  Nation"  can  rival  the  "Hell's  Angels" 
billing  according  to  Di  Angelis,  who  has 
handled  New  York  outdoor  billing  of  that 
and  practically  every  other  film  roadshow 
attraction.  These  include :  "Quo  Vadis," 
"Intolerance,"  "Hearts  of  the  World," 
"Way  Down  East,"  "The  Lost  World," 
"The  Big  Parade,"  "The  Covered  Wagon," 
"Ten  Commandments,"  "Old  Ironsides," 
"Rough  Riders,"  "The  Hunchback  of  Notre 
Dame,"  "What  Price  Glory,"  "Journey's 
End,"  "All  Quiet  on  the  Western  Front" 
and  "Song  of  My  Heart." 


New  Optical  Unit  Said  to 
Improve  Sound  in  Theatre 

Claiming  higher  frequencies,  greater  vol- 
ume and  a  more  true  reproduction  of  sound, 
Tone-O-Graph  is  ready  to  market  an  op- 
tical unit  which  conveys  the  image  of  the 
exciter  lamp  filament  to  the  sound  track 
in  what  is  described  as  a  purely  optical 
trail.  The  unit,  it  is  claimed,  gives  a  slit 
of  light  at  the  sound  track  of  .0005  and  has 
no  chromatic  or  spherical  aberration.  The 
patents  are  declared  to  be  owned  by  the 
Full  Tone  Process  Company  of  Cleveland, 
which  has  licensed  the  Full  Tone  Reproduc- 
tion Company  of  Ohio  for  the  use  of  these 
patents   for  sound-on-film   reproduction. 

Tone-O-Graph,  incidentally,  is  the  new 
trade  name  for  the  North  American  Sound 
and  Talking  Picture  Equipment  Corp, 


Dave  Bader  Returns 

Dave  Bader,  personal  representative  ot 
Carl  Laemmle,  has  returned  to  New  York 
from  Kurope,  where  he  conferred  with  John 
Drinkwater,  who  is  writing  a  biography  of 
Carl  Laemmle.  Bader  has  collected  a  large 
part  of  the  data  for  the  Universal  chief's 
life  story.  He  is  to  go  to  the  Coast  next 
week. 


August    9 ,    193  0 


Motion    Picture    News 


37 


Crawford  Steals 
The  Show  in  L.  A. 
Grossing  $25,200 


Los  Angeles — "Our  Blushing  Brides," 
starring  Joan  Crawford,  made  more  than 
the  audience  blush  in  this  town.  Managers 
of  competitive  houses  were  seen  to  grow 
red  from  ear-to-ear  when  they  saw  the  lines 
jamming  the  Criterion  lobby  to  see  Joan. 
The  fans  paid  $25,200  into  the  coffers  of 
the  Fox  house,  which  closed  the  week  on  a 
250%  rating,  a  sensational  intake  and 
healthy  business  for  any  season. 

The  weather  was  hot,  with  thousands  de- 
serting   town    nightly    for    the    beaches    or 
other  outdoor  spots. 
Estimated  takings : 

LOS  ANGELES 

"SO   THIS    IS    LONDON"    (Fox) 

FOX     CARTHAY     CIRCLE— (1.650),     7th     week,     7 

days,  twice  daily,  75c  to  $1.50.    Other  attractions:   Abe 

Lvman    and    band,    Movietone    news.     Gross:    $10,100. 

Rating:    85%. 

"OUR    BLUSHING    BRIDES"    (M-G-M) 
FOX  CRITERION— (1,652),  1st  week,  7  days,  35c  to 
65c.      Other     attractions:     Movietone     news,     comedy. 
Gross:    $25,000.      Rating:    250%. 

"WAY    OUT    WEST"    (M-G-M) 
LOEW'S  STATE— (2.418),  7  days.  35c  to  65c.    Other 
attractions:    Fanchon   and   Marco  "Modes"   Idea,   com- 
edy,  Meglin   Kiddies,    Metrotone   and   Movietone  news. 
Gross:    $24,800.     Rating:    92%. 

"MANSLAUGHTER"    (Para.) 
PARAMOUNT— (3,596),   7    days,    35c   to   65c.     Other 
attractions:    Comedy    with    Eddie    Cantor,    Paramount 
news,    Oliver    Wallace    organ    concert.     Gross:    $23,000. 
Rating:    93%. 

"SCARLET   PAGES"    (Warner  Bros.) 
WARNER  DOWNTOWN— (2,400),  1st  week,  7  days, 
35c    to   65c.     Other   attractions:    Larry    Ceballos    stage 
revue,     news,     Vitaphone     varieties.      Gross:     $17,000. 
Rating:    110%. 

"RAFFLES"    (U.    A.) 
UNITED  ARTISTS— (2,100),   2nd  week,  9  days,   35c 
to  65c.     Other  attractions:   Talkartoon,    Musical   short, 
news,    Gaylord    Carter    organ   concert.     Gross:    $15,500, 
(9  days).    Rating:   95%. 

"INSIDE  THE  LINES"   (RKO) 
RKO— (2,700),   7  days,  35c  to  65c.    Other  attractions: 
RKO  vaudeville,  comedy,   Pathe  news.    Gross:   $11,500. 
Rating:   76%. 

"DIXIANA"     (RKO) 
ORPHEUM— (2,750),   2nd   week,   7  days,  35c   to  65c. 
Other    attractions:    Humanette    comedy,    Pathe    news. 
Gross:   $11,000.     Rating:    66%. 

HOLLYWOOD 

"HELL'S  ANGELS"  (Caddo) 

GRAUMAN'S  CHINESE— (2,023),  10th  week,  7  days, 
twice  daily,  75c  to  $1.50.  Other  attractions:  Sid  Grau- 
man  prologue,  four  Hunter  Bros,  (endurance  flyers). 
Gross:   $20,800.     Rating:    126%. 

"JOURNEY'S   END"   (Tiffany) 

GRAUMAN'S  EGYPTIAN— (1,800),  7  days,  35c  to 
65c.  Other  attractions:  Comedy,  Max  Fisher's  band. 
News.     Gross:   $5,100.     Rating:    140%. 

"THE    MATRIMONIAL   BED"    (Warner) 

WARNER  HOLLYWOOD— (3,000),  1st  week,  7 
days,  35c  to  65c.  Other  attractions:  Larry  Ceballos 
stage  revue,  Vitaphone  varieties,  news.  Gross:  $17,- 
300.     Rating:    125%. 

"SHADOW   OF   THE   LAW"    (Para.) 

PANTAGES  HOLLYWOOD— (3,000),  7  days,  40c  to 
65c.  Other  attractions:  Fanchon  and  Marco  "Gems 
and  Jams"  Idea,  news,  comedy.  Gross:  $12,600.  Rat- 
ing:   82%. 


Bargman  Moves  M.  P.  Lab. 
Ass'n  Headquarters  to  '729' 

The  Godfrey  Building  film  center  at  729 
7th  Ave.,  New  York,  is  the  new  headquar- 
ters of  the  Motion  Picture  Laboratory 
Ass'n.,  of  which  S.  L.  Bargman  is  secre- 
tary and  manager.  Majority  of  important 
labs  in  the  East  are  members  of  the  or- 
ganization. 


Astoria  Studio  Expands 

Paramount  will  acquire  on  Sept.  1,  a 
building  and  property  adjoining  its  East- 
ern studio  on  Long  Island,  which  will  be 
utilized  as  storage  and  shop  space. 


Closing  French  Deal 


Signing  the  contract  which  licenses 
Braunberger-Richebe,  French  produc- 
ing firm,  to  record  talkers  by  the 
Western  Electric  system.  This  is  the 
second  French  firm  to  secure  a  W.  E. 
license,  the  first  having  been  Cine 
Studio  Continental.  Braunberger- 
Richebe  has  a  chain  of  French  thea- 
tres, 13  of  which  are  wired  for  W.  E. 
reproduction. 


Child  Film  Study 
Slated  for  Nov.  19 
Confab  at  Capital 


Survey  of  pictures  and  their  effect  upon* 
boys  and  girls  18  years  or  younger  will  be 
part  of  a  report  to  be  presented  at  the 
White  House  Conference  on  Child  Health 
to  be  held  Nov.  19  to  22  at  Washington. 
The  special  study  will  be  directed  by  Dr. 
Lee  F.  Hanmer,  director  of  the  department 
of  research  of  the  Russell  Sage  Foundation. 

Members  of  the  committee,  who  will  make 
the  study  and  the  functions  assigned  to 
them  are :  Mrs.  Elizabeth  R.  Dessez,  writer, 
"Extent  of  Industry" ;  Wilton  A.  Barrett, 
of  the  National  Board  of  Review,  "Legal 
Status" ;  Mrs.  Thomas  G.  Winter,  of  the 
Association  of  Motion  Picture  Producers, 
"Public  Relations";  Mrs.  Mary  Allen  Ab- 
bott, professor  of  English,  Teachers'  Col- 
lege, Columbia  University,  "Attendance  of 
Children" ;  Mrs.  Harriet  H.  Locher,  former- 
ly of  the  Crandall  Theatres,  "Special  Pro- 
grams for  Children" ;  Dr.  Augustus  O. 
Thomas,  president  of  the  World  Federation 
of  Education  Association,  'Neighborhood 
Motion  Picture  House." 

Also  Professor  Howard  Le  Sourd,  of 
Boston  University,  "Church  Use  of  Motion 
Pictures" ;  Colonel  Roy  W.  Winton,  of  the 
Amateur  Cinema  League,  "Amateur  Picture 
Making  and  Showing";  Dr.  Albert  R.  Love- 
joy,  director,  Cambridge  School  of  the 
Drama,  "Youth  and  the  Theatre" ;  Roy  S. 
Woodbury,  of  the  Children's  Aid  Society, 
"Attendance  by  Children,"  and  Professor 
Frederick  H.  Koch,  of  the  University  of 
North   Carolina,   "Amateur   Dramatics." 


Rose  to  Build  in  Canada 

Oshawa,  Ont. — George  Rose  has  com- 
pleted financing  for  erection  of  a  $200,000 
theatre  in  Oshawa.  Construction  starts  in 
the  autumn. 


Colman  Pulls 
54  Grand  Into 
Rialto  at  N.Y. 


"Raffles,"  starring  Ronald  Colman,  turned 
in  a  sensational  performance  at  New  York's 
Rialto,  where,  despite  terrific  heat,  the  gross 
rolled  up  to  $54,600,  the  healthiest  take  for 
the  week  on  the  main  stem. 

Majority  of  the  big  downtown  stands 
were  hit  hard  by  old  man  Sol,  Capitol,  Par- 
amount and  Roxy,  each  turning  in  grosses 
radically  lower  than  seasonal  par. 

The  town  is  preparing  to  take  it  on  the 
chin  aplenty  within  two  weeks  when  five 
$2  runs  are  opened,  including  two  "Hell's 
Angels"  shows,  at  the  Criterion  and  Gaiety. 

Estimated  takings : 

"BIG    HOUSE"    (M-G-M) 

ASTOR— (1,120),    50c,    75c,    $1,    $1.50,    $2,    7    days.    7th 
week.    Other  attractions:     Comedy,  "College  Hounds"; 
newsreel.    Gross:  $17,700;  fair,  considering  terrific  heat. 
"SINS  OF  THE  CHILDREN"    (M-G-M) 

CAPITOL— (4,700),  35c -50c -75c -$1.50,  7  days.  Other 
attractions:  Overture,  Hearst  Metrotone  news,  com- 
edy (Laurel  &  Hardy  "Murder  Case");  presentation 
("Under  Sea  Ballet").  Gross:  $66,823;  house  okay  at 
this  seasonal   take. 

"ALL  QUIET  ON  WESTERN   FRONT"    (U.) 

CENTRAL— (922),  50c-75c-$l-$1.50-$2.50,  7  days,  16th 
week.  Other  attractions:  None.  Gross:  $13,592,  a 
jump  of  two  grand  over  last  week  and  a  splendid 
intake,  considering;  picture  being  pulled  only  to  ac- 
commodate  Roxy   booking. 

"SHOOTING    STRAIGHT"    (Radio) 

GLOBE— (1,050),  35c-50c-75c,  Other  attractions: 
Pathe  news,  shorts,  cartoon.  Gross:  $12,050;  pretty 
good. 

"SAP    FROM    SYRACUSE"    (Paramount) 

PARAMOUNT— (3,700),  40c-50c-65c-85c-$l,  7  days. 
Other  attractions:  Pathe  Review,  Paramount  news, 
"Beside  the  Western  Sea,"  Sportlight,  comedy  ("Noah's 
Lark");  Travel-talk  ("India");  Jesse  Crawford  at  the 
organ.  Gross:  $68,900,  not  near  par,  but  a  healthy 
seasonal    figure. 

"RAFFLES"    (U.    A.) 

RIALTO— (1,904),  65c-85c,  3rd  week,  7  days.  Other 
attractions:  Comedy  ("Neighboring  Neighbors") ;  Lee 
.Morse,  Paramount  news,  cartoon  ("Barnacle  Bill"). 
Gross:  $54,600.  Week's  biggest  sensation,  building  up 
heavy    after    two    weeks. 

"MANSLAUGHTER"  (Para.) 

RIVOLI— (2,103),  35c-65c-85c,  7  days.  Other  attrac- 
tions: Comedy  ("Accidents  Will  Happen");  "New 
Rhythm,"  by  orchestra;  Paramount  news.  Gross: 
$36,700,  too  bad  for  this  one;  picture  rates  more,  but 
weather  slapped  it  hard;  take  nearly  double  last 
week  s 

"GOOD    INTENTIONS"    (Fox) 

ROXY— (6,200),  50c-75c-$l-$1.50,  7  days.  Other  at- 
tractions: Fox  Movietone,  Hearst  Metrotone,  organ 
recital,  overture  ("Wagneriana,  Pastel  Ballet";; 
"Carnival  of  Venice,"  "Microphobia,"  "Prairie 
Echoes."  Gross:  $73,100,  a  flat  performance. 
"DAWN    PATROL"    (F.    N.) 

WINTER  GARDEN— (1,493),  35c-50c-65c-$l,  7  days, 
3rd  week.  Other  attractions:  Joe  Frisco  in  "The 
Song  Plugger" ;  newsreel.  Gross:  $32,327,  very 
healthy. 

"GOLDEN    DAWN"    (Warners) 

STRAND— (3,000),  35c-50c-60c-85c,  7  days.  Other 
attractions:  Comedies,  "Ginsburg  of  Newburgh"  and 
The  Potters  in  "Out  for  Game" ;  Pathe  news,  Sport- 
light,  "Somewhere  Out";  news.  Gross:  $18,881,  ter- 
rible. 


Cutler-Hammer  Acquires 
Reynolite  from  Reynolds 

Reynolite  division  of  the  Reynolds  Spring 
Co.,  Jackson,  Mich.,  now  is  the  wholly 
owned  subsidiary  of  Cutler-Hammer.  The 
deal  brings  to  the  latter  the  line  of  bakelite 
flush  plates,  plural  plugs,  etc.,  molded  by 
Reynolite. 


Decorator  Dies 

Boston — Zachariah  Mode,  internationally 
known  interior  decorator  whose  work  is 
seen  in  a  number  of  Boston  theatres  as  well 
as  throughout  New  England,  died  suddenly 
at  his  home  in  the  Dorchester  district  of 
Boston. 


38 


M  <>  I  i  o  11    P  i  c  t  it  r  e     V  e  w  s 


.  I  u  g  u  s  t    o  ,    19  3  0 


Vacations,  Golf 
Harmless  to  B.  0. 
At  Oklahoma  City 


Oklahoma    City — Business    was    fair    all 

around.  Warm,  sultry  weather  and  vaca- 
tion seasons  for  many  sent  large  numbers 
of  cash  customers  to  the  far-away  spaces, 
and  many  were  attending  night  baseball  and 
miniature  golf  courses. 

"Bad  One"  (U.  A.),  with  Dolores  Del 
Rio,  at  the  Criterion,  grossed  $5,200,  rating 
110%.  "Richest  Man  in  the  World" 
knocked  off  $4,500  at  the  Capitol,  and 
•'Numbered  Men"  (F.  X.i,  at  the  Liberty, 
did  a  like  amount. 

"Love  Racket"  (F.  N.),  with  Dorothy 
Mackail,  only  did  four  grand,  while  "Hot 
Curves"  (Tiffany),  at  the  Orpheum,  only 
pulled  down  $3,000  for  tour  days. 

On  Friday,  a  new  Richmond  in  the  field 
in  the  par  excellent  stellar  Warner 
Brothers'  Midwest  theatre,  with  Richard 
Barthelmess  in  "Dawn  Patrol,"  made  its 
bow  and  bid  for  Oklahoma  City  theatrical 
patronage.  The  new  theatre  is  housed  in  a 
$1,000,000  theatre-office  building  and  the 
last  word  in  theatre  building.  It  should  be 
able  to  make  a  dent  on  the  row. 

Estimated  takings : 

"LOVE    RACKET"    (F.N.) 
EMPRESS— (1,500),    25c-50c,    7    days.     Other    attrac- 
tions:   I.loyd    Hamilton   in    "Prize   Puppies,"    Universal 
news.     Gross:    $4,000.     Rating:    90%. 

"NUMBERED  MEN"   (F.N.) 
LIBERTY (1,800),   25c-50c,   7   days.     Other  attrac- 
tions:   Fox    news.    Mickev    Mouse    in    "Barnyard    Bat- 
tles."    Gross:    $4,500.     Rating:    957c. 

"BAD    ONE"    (U.A.) 
CRITERION— (2,000),     25c-50c,     7     days.      Other    at- 
tractions:    Paramount    news,    "Jazz    Preferred,"    "Hot 
Turkeys."     Gross:    $4,500.     Rating:    110%. 

"RICHEST  MAN   IN   THE  WORLD"   (M-G-M) 
CAPITOL     (1.200),    25c-50c.    7    days.     Other    attrac- 
tions: Metrotone  news,  Our  Gang  in  "Bear  Shooters." 
Gross:    $4,500. 

"HOT    CURVES"    (Tiffany) 
ORPHEUM— (1,500),   25c-50c,   4   days.     Other   attrac- 
tions:    Kinogram    news,    RKO    Vaude.     Gross:    $3,000. 
Hating:    90%. 

"VERY    IDEA"    (RKO) 
ORPHEUM     (1,500),    25c-50c,   3   days.     Other   attrac- 
tions:   Kinogram    news,    Fanchon    and    Marco's   "Desert 
Idea."      Gross:    $2,800.      Rating:    90%. 


'S  Fact 

Ottawa  - 

A     MOTION 

PICTURE 

NEWS 

sleuth   asked    the 

head    usher 

at  the 

Imperial  the  name 

of  the  cur- 

rent   comedv 

and  received 

the   reply: 

"Mind 

Your 

Business." 

Both 

were 

jolted    for    the    moment, 

but   it 

was. 

'Strictly  Modern' 
Drops  Pantages 
To  60%  Intake 


Kansas  City — Heading  the  list  for  the. 
week  was  M-G-M's  "Raffles,"  at  the  Mid- 
land, which  grossed  $13,750,  a  110%  rating. 
Fox's  "Good  Intentions,"  at  the  Uptown. 
was  rated  at  105%,  with  a  gross  of  $6,300. 
R-K-O's  "Lawful  Larceny,"  at  the  Main 
street,  did  average  business  on  $15,000. 
The  Pantages  dropped  to  60%  on  the 
week''-  showing  of  First  National's  "Strictly 
Modern,"  taking  in  $5,700.  At  the  New 
man,  where  the  Paramount  picture,  "For 
the  Defense,"  was  played,  the  gross  was 
$9,000  and  the  rating  100%.  The  Royal, 
with  Universal's  "Captain  of  the  Guard," 
reported  a  rating  of  •>()%,  or  a  $4,000 
gross. 

Estimated   takings: 

"RAFFLES"    (M-G-M) 
MIDLAND     (4,000),    25c    10c,    7    days,      Other    attrac- 
tions:   Harry    Langdon    in    "The    Shrimp";    Sill >    Sym- 


Raffles"  Only 
Run  to  Hit  Par 
At  Cleveland 


( Cleveland — The  terrible  and  continued 
heat  has  so  exhausted  the  general  public 
that  only  the  best  pictures  on  view  have  had 
any  sort  of  a  break.  "Raffles"  did  well 
enough  during  its  second  week  at  the  Still- 
man  to  warrant  holding  it  a  third  week. 
"Let  Us  Be  Gay,"  the  picture  that  came 
within  a  few  dollars  of  breaking  the  Allen 
house  record  last  week,  packed  both  the 
Cameo  and  Park  this  week.  A  strong  vaude- 
ville bill  coupled  with  the  picture,  "Wild 
Company,"  drew  well  at  the  Palace,  but 
other  houses  reported  under  average  busi- 
ness. Matinees  have  been  consistently  good, 
probably  because  the  cool  first-run  theatres 
offer  relief  from  the  sun,  but  the  evenings 
have  been  decidedly  off. 

Estimated  takings : 

"RAFFLES"    (U.   A.) 

STILLMAN— (1.900),  7  davs,  40c-75c.  Other  attrac- 
tions: "Hot  Dog."  (M-G-M)  ;"Jazz  Rhythm,"  (Col- 
umbia, Silly  Symphony);  "Wizard's  Apprentice," 
(United  Artist));  Hearst  Metrotone  news.  Gross: 
$15,000.      Rating:    100%. 

"WAY  OUT   WEST"   (M-G-M) 

ALLEN— (3,300),  7  days,  30c-60c.  Other  attractions: 
"Girl  Shock."  (M-G-M);  "Second  Hungarian  Rliap- 
sody,"  (United  Artist  I:  "Old  Time  Movies."  (state 
right);  Hearst  Metrotone  news,  (M-G-M).  Gross: 
$15,000.     Rating:    83%. 

"SWEET    MAMA"    (F.    N.) 

STATE— (3,400).  7  days.  30c-60c.  Other  attractions: 
"An  Old  Flame."  (Columbia);  "Chills  and  Fever," 
(Pathe):  "Cotton  Picking  Time,"  (Fischer  Film); 
Paramount  news,  Loew's  Unit  show,  with  Dave 
Schooler  as  m.  c.  Gross:  $16,000.  Rating:  80%. 
"WILD    COMPANY"    (Fox) 

RKO    PALACE— (3,600),    7   days,   35c-75c.     Other   at- 
tractions:    "Princess     Lady     Bug, "(Columbia) ;     "Some 
Baby,"     (Pathe);     Sportlight,     (Pathe);     Pathe     news, 
vaudeville.     Gross:    about   $21,500.     Rating:    86'". 
"GOOD    INTENTIONS"    (Fox) 

RKO  HIPPODROME— (4,500),  7  days,  35c-75c.  Other 
attractions:  "Stage  Door  Knights,"  (Columbia);  "Peep 
.n  the  Deep."  (RKO);  Fox  Movietone  news.  Gross: 
$15,800.      Rating:    79%. 

"CRAZY   THAT    WAY"    (Fox) 

KEITH'S  EAST  105TH  ST.— (2.200),  7  days.  25c- 
50c.  Other  attractions:  "Mind  Your  Business," 
(Pathe);  Humanettes,  (RKO):  Sportlight.  (Pathe); 
Pathe   news,    vaudeville.     Gross:    $11,000.     Rating:    73'  - 

phony,    "Night";    Grantland    Rice    sportlight;    Metro- 
tone    news.     Gross:    $13,750.     Rating:    110%. 
"LAWFUL   LARCENY"    (RKO) 
\l  AIXSTREET— (3,067),    35c-60c,    7    days.     Other    at- 
tractions:     Five     acts     vaude     headlining     Miss     Kitty 
Doner.      Gross:     $15,000.       Rating:     100%. 

"GOOD    INTENTIONS"    (Fox) 
UPTOWN      (2,200),    25c- 50c,    7    days.      Other    attrac- 
tions:   Pathe    comedv,    "America    or    Bust";    Voice    ol 
Hollywood;    Universal    news.     Gross:    $6,300.     Rating: 
LO  ■, 

"STRICTLY    MODERN"     (F.N.) 
PANTAGES     <-'.  I"'  i.    25c  50c,    7    davs.    Other   attrac- 
tions   Pathe    news.    Felix    the   Cat.     Gross:    $5,700.     Rat- 
ing:   60%. 

"FOR    THE    DEFENSE"    (Para.) 
NEWMAN      (2,000),    25c-60c,    7    days.      Other    attrac- 
tions:    Paramount    news.    Rudy    Yallco    novelty.    Won- 
ders   of     India     ("The     Love    Temple");     "Neighborly 
Neighbors."      Gross:     $9,000.       Rating:     100%, 

"CAPTAIN    OF   THE    GUARDS"    (Univ.) 
ROYAL     (900),    25.- -50c,    7    days.      Other   attractions: 
Harrj    Gribbon    in    "Swell    People,"     Paramount    news, 
Gross:    $4,000.      Rating:    90 '. 


Dressler-Moran, 
Iced  Weather  Is 
Big  Balto  Draw 


Baltimore — With  the  exception  of  one 
day,  when  it  was  terrifically  hot  and  stickv, 
weather  for  this  week  here  was  temperate 
and  pleasant,  but  rain  is  needed  very  badly. 
The  refrigerated  houses,  however,  again 
showed  their  superiority  over  fan-cooled 
theatres  to  draw  patrons,  and  even  though 
another  first-run  closed  for  the  season,  it 
did  not  seem  to  help  much. 

The  outstanding  feature  of  the  week  was 
the  enormous  gross  of  $26,000  piled  up  at 
Loew's  Stanley  by  Norma  Shearer  and  Ma- 
rie Dressier  in  "Let  Us  Be  Gay."  This 
made  the  rating  149%.  The  public  went  for 
it  plenty.  Here  was  an  admirable  example 
of  an  excellent  picture  in  a  refrigerated 
house  pulling  capacity  in  the  worst  part  of 
the  summer.  Not  a  dissenting  comment 
about  the  picture,  they  all  thought  it  great. 

At  Loew's  Century,  another  refrigerated 
house,  the  crowds  were  large  for  William 
Powell  in  "For  the  Defense,"  with  "July 
Follies"  starring  the  Arnaut  Brothers  on 
the  same  bill.  Gross  here  was  $21,300,  rat- 
ing 101%. 

But  at  the  third  refrigerated  theatre, 
Loew's  Valencia,  the  patronage  fell  off 
somewhat,  even  though  there  was  a  first- 
run  picture  shown,  Billie  Dove  in  "Sweet- 
hearts and  Wives,"  which  did  not  register 
so  well  with  the  public.  Too  involved.  Here 
is  a  case  of  a  refrigerated  house  not  pulling 
so  well  due  to  weak  program.  ( iross :  $2.- 
800.     Rating:  80%. 

On  Keith's  program  they  booked  Raynor 
Lehr  and  a  small  company  to  give  an  act 
which  was  presented  in  one  with  piano. 
Lehr  spent  22  weeks  with  a  large  company 
in  musical  tab  shows  at  the  house  at  one 
time.  But  he  did  not  seem  to  pull  them  in 
with  his  act  this  time.  Poorly  arranged. 
Three  girl  singers  onlv  did  one  number. 
Gross  $5,000,  with  a  rating  of  62%. 

Estimated  takings: 

"FOR    THE    DEFENSE"     (Paramount) 

LOEW'S  CENTURY— (3.221),  25c-60c,  6  days.  Other 
attractions:  Metrotone  news,  Pathe  Audio  Review. 
"Big  Hearted,"  (Mack  Sennett  comedy);  Western 
Electric  film,  Loew-Capitol  revue  ("July  Follies") 
with  Arnaut  brothers;  orchestra,  organ.  Gross:  $21,- 
300.      Rating:     101',. 

"LET  US  BE  GAY"  (M-G-M) 
LOEW'S  STANLEY— (3.654),  25c-60c,  6  days.  Other 
attractions:  Metrotone  news.  "Jazz  Rhythm,"  (Col- 
umbia Krazy  Kat  cartoon);  "The  Flower  Garden" 
(M-G-M  Colortone  revue):  organ.  Gross:  $26,000. 
Rating:    149%. 

"SWEETHEARTS    AND    WIVES"    (F.    N.) 
LOEW'S      VALENCIA— (1,500),      25c-35c,     6     days. 
Other    attractions:    Metrotone   news,    "Hawaiian    Pine- 
apples"   (cartoon),    Pathe    review.     Gross:    $2,800.     Rat- 
ing:   80%. 

"THE    UNHOLY    THREE"    (M-G-M) 

(Shown   uptown  at    Parkway   after  one   week   at    Loew's 

Stanlej    downtown.) 

LOEW'S      PARKWAY     (1,092),      15c-35c,     6     days. 

(Mack    Sennett    Comedy);    "Kangaroo    Steak"    (Tcrry- 

toon).      Gross:    $3,600.      Rating:    82%. 

"THE    BORDER    LEGION"    (Para.) 

WARNERS'     METROPOLITAN     (1.500),    15c-50c,    6 

davs     starting     Saturday.      Other    attractions:     "Two 

Fresh     Eggs."    (Pathe    comedy) ;    Vitaphone    Variety, 

silent   Kinograms,  organ.     Gross:  $2,r00.     Rating:  45%. 

"HOT    CURVES"     (Tiffany) 

KEITH'S     (3.016).    25c- 50c,    6    days    starting    Friday. 

Other  attractions:  "Some  Babies,"  (Pathe  comedy); 
I'm  In-  cartoon,  Pathe  news:  "The  Rube,"  (Paramount 
act);  Raynor  Lehr  in  person  with  small  company  in 
varict>  act,  piano.  Gross:  $5,000.  Rating:  6 
"LAWFUL  LARCENY"  (Radio) 
NEW  (1,600),  25c-50c,  (>  days.  Other  attractions: 
Fox  Movietone  news,  "Streets  of  Mystery"  (Van 
Huron- Pathe  travel  picture  of  India);  "Hello  Tele- 
vision,"  i  Mark  Sennett  comedy).  Gross:  $5,000.  Rat- 
ing :    9 


A  u  (just    9  .    193  0 


M  o  t  i  a  u    1'  i  c  t  u  r  e    A'  e  w  s 


39 


'Romance,'  4Big 
House'  Roll  Up 
155%  at  Frisco 


San  Francisco — Six  of  the  leading  the- 
atres did  100%  or  over  in  the  past  week. 
Fox  did  high  with  "Romance,"  $40,000 
gross  and  a  155%  rating.  In  rating,  Loew's 
Warfield  did  as  much  with  "Big  House," 
in  its  second  week.  Here  the  gross  was 
$26,000. 

Big  business  was  also  done  at  the  Or- 
pheum  with  "Dixiana."  Here  the  gross  was 
$10,000  and  the  rating  100%.  This  picture 
was  very  well  advertised  the  first  two  days. 

The  California  had  "Raffles"  with  a  gross 
of  $15,000,  rating  105%.  "The  Dawn  Pa- 
trol" played  at  the  St.  Francis  to  more 
than  a  full  house  after  playing  to  a  full 
house  at  the  California.  The  rating  was 
106%  and  gross,  $12,500. 

Estimated  takings : 

"THE    MEDICINE    MAN"    (Tiffany) 

DAVIES— (1,150),  35c-50c,  7  days.  Other  attractions: 
Universal  news,  novelties,  music.  Gross:  $7,000. 
Rating:    95%. 

"QUEEN     HIGH"     (Paramount) 

PARAMOUNT— (2,700),  3Sc-50c-6Sc-$l,  7  days. 
Other  attractions:  Organ  recital  (Harry  Gourfain), 
"Rhythmodists"  with  Ken  Whitman  and  his  Para- 
mounteers;  Paramount  news.  Gross:  $12,500.  Rating: 
105%. 

"RAFFLES"    (U.    A.) 

CALIFORNIA— (2,200),  35c-50c-65c-90c,  7  days. 
Other  attractions:  California  orchestra,  comedy  ("Ra- 
dio Kisses"),  Paramount  news.    Gross:  $15,000.  Rating: 

1059!  . 

"THE    DAWN    PATROL"    (First    National) 
ST.    FRANCIS— (1,375),    35c-50c-90c,    7   days.     Other 
attractions:      Larie    de    Pries'    band,    Paul    Ash,    Jean 
Boyell    comedy,    novelty — Aesop's    Fables,    Paramount 
news.     Gross:    $12,500.    'Rating:    106%. 
"ROMANCE"    (M-G-M) 
FOX— (5,000),  50c-65c-90c,  7  days.    Other  attractions: 
Walt    Roesner    conducting   concert    orchestra;    Fanchon 
and    Marco's    "Cadet    Ideas,"    Fox    and    Hearst    news. 
Gross:    $40,000.     Rating:    155%.. 

"BIG    HOUSE"    (M-G-M) 
LOEW'S      WARFIELD— (2,700),      50c-65c-90c,      2nd 
week.     Other    attractions:      Music,    scenic,    "Vagabond 
Director,"     fashion     reel,     comedy,     cartoon.       Gross: 
$26,000.     Rating:    155%. 

"DIXIANA"    (Radio) 
ORPHEUM— (2,270),   35c-50c,   7   days.     Other   attrac- 
tions:    Pathe  news,  comedy,  music,  R-K-O  vaudeville. 
Gross:    $10,000.     Rating:    100%. 

"ONCE    A    GENTLEMAN"    (Sono    Art) 
GOLDEN  GATE— (2,400),  30c-40c-50o,  7  days.    Other 
attractions:     Nine    acts    of    vaudeville.     Gross:    $16,000. 
Rating :     95  '  , 

"THEY    HAD    TO    SEE    PARIS"    (Fox) 
CASINO— (2,500),  25c-50c,  7  days.    Other  attractions: 
Aesop   Fable,   cartoon,   "Vagabond  Adventure,"   scenic, 
Fox  Movietone  news.     Gross:  $9,600.    Rating:    91%. 
"DANCING    SWEETIES"    (Warner    Bros.) 
EMBASSY—  (1.400),    50c-65c-90c.    7   days.     Other    at- 
tractions:     Spurt     Novelty,     Liborious     Hauptman    and 
his    "Melody    Artists,"    news.     Gross:    $8,500.     Rating: 


Montreal  Goes 
For  "Holiday"; 
Pays  $13,200 

Montreal — There  was  a  somewhat  better 
showing  in  box  office  returns  among  first- 
run  theatres  during  the  past  week  with  the 
Federal  election  campaign  out  of  the  way, 
cooler  weather  and  more  tourists,  a  fair 
improvement  being  noted  all  along  the  the- 
atre row. 

"Holiday,"  at  the  Palace,  topped  the  list 
with  $13,200  for  the  seven  days.  William 
Powell  is  proving  more  popular  as  indicated 
by  $12,500  for  "Shadow  of  the  Law"  at  the 
Capitol,  although  Joseph  Cherniavsky  helped 
materially  by  appearing  as  guest  conductor 
of  the  stage  band.    The  theatres  gave  elec- 


Oh,  Yeah! 

(Newspaper    Headline) 

VIVIAN  DUNCAN  WEDS 


Becomes   Bride   of   Nils   Asther, 
Film   Actress 


Winnie  Cops  Top 
Dough  at  Ottawa 
On  $5,900  Take 


Ottawa. — Attractive  features  at  the  thea- 
tres and  a  return  of  confidence  after  the 
general  elections  in  Canada  brought  good 
business  to  most  theatres  in  Ottawa,  during 
the  week  exhibitors  admitting  that  receipts 
were  satisfactory.  Cooler  weather  afso  help- 
ed. Outstanding  were  "Hold  Everything" 
at  the  Regent;  "Caught  Short"  at  the  Centre 
and  "Free  and  Easy"  at  Keith's,  all  of 
which  hit  around  100%.  It  was  largely 
comedy  week  in  Ottawa  attractions  and  the 
people  seemed  ready  for  laughs.  "One  Em- 
barrassing Night"  was  played  up  as  a  Brit- 
ish feature  at  the  Imperial  but  failed  to 
draw  more  than  average.  Weather :  clear 
and  slightly  cooler. 

Estimated  takings : 

"HOLD    EVERYTHING"    (Warners) 
REGENT— (1,225),    15c-60c,    6    days.      Other    attrac- 
tions:    Fox    Movietone    news,    Laurel    and    Hardy    in 
"Hay     Wire";      Mickey     Mouse      cartoon,     orchestra. 
Gross:    $5,900.     Rating:     100%. 

"FREE    AND    EASY"    (M-G-M) 
B.    F.    KEITH'S— (2,5%),   15c-50c,  3  days.     Other  at- 
tractions:   Pathe  news,  "Hearts  and  Hoofs"   (comedy). 
Gross:    $4,500.      Rating:    90%. 

"CAUGHT  SHORT"   (M-G-M) 
CENTRE— (1,200),     15c-50c,    6    days.      Other    attrac- 
tions:    "The    Voice    of    Hollywood,"    Negro    spirituals 
reel.     Gross:    $3,750.      Rating:    100%. 

"A    NOTORIOUS    AFFAIR"    (First    National) 
AVALON— (990),     25c-35c,     3     days.      Other     attrac- 
tions:    Fox    Movietone   news,    "Bitter    Friends"    (com- 
edy);   Felix    the    Cat    in    "Cactus    Kid."     Gross:    $900. 
Rating:    70%. 

"ONE    EMBARRASSING    NIGHT"     (M-G-M) 
IMPERIAL—  (1,200),      15c-50c,     6     days.       Other     at- 
tractions:   Hearst    Metrotone  news.   "Mind  Your    Busi- 
ness"   (comedy).     Gross:    $2,600.     Rating:    70%. 
"COURAGE"     (Warners) 
KEITH'S— (2,596),     15c-50c,    3    days.      Other    attrac- 
tions:   Universal  news,   "America  or   Bust"    (comedy); 
"Cannibal    Capers."     Gross:    $3,700.     Rating:    75%. 
"TROOPERS     THREE"     (Tiffany) 
AVALON—  (990),  25c-35c,  3  days.     Other  attractions: 
Fox     Movietone     news,     "Her     Borrowed     Husband," 
(comedy);    "Talking  in   the   Air."     Gross:   $1,200.     Rat- 
ing:   85%. 

tion    returns    on    Monday    night    and    this 
strengthened    receipts    somewhat,    although 
many  preferred  to  celebrate  outside. 
Estimated  takings : 

"HOLIDAY"    (Pathe) 

PALACE— (2,600),  25c-99c.  7  days.  Other  attrac- 
tions: Fox  Movietone  news,  cartoon  song,  "Streets 
of  Mystery,"  two-reel  comedy.  Gross:  $13,200.  Rating: 
85%. 

"SHADOW  OF  THE  LAW"  (Paramount) 

CAPITOL— (2,670),  40c-85c,  7  days.  Other  attrac- 
tions: Joseph  Cherniavsky  as  guest  conductor;  Fox 
Movietone  news;  "La  Chanson  de  Cabanon"  (French 
song  reel);  "Hot  Time  in  the  Old  Town  Tonight" 
(cartoon);  Charlie  Chase  in  "Girl  Shock."  Gross: 
$12,500.     Rating:    80«  ,  . 

"CHEER    UP    AND    SMILE"    (Fox) 

LOEW'S— (3,000),  40c-90c,  7  days.  Other  attractions: 
Pathe  news,  Al.  St.  John  comedy,  Sanborn's  Sym- 
phonies, five  vaudeville  acts.  Gross:  $12,100.  Rating: 
83%. 

"LOVIN'    THE    LADIES"    (R-K-O) 

PRINCESS— (2,272),    25c-75c,    7   days.     Other   attrac- 
tions:     "Fellow    Students"    (cdmedy);    Mickey    Mouse 
cartoon,     "Desert     Sunk";     Hearst     Metrotone     news; 
Universal    Topics.     Gross:    $9,500.     Rating:    85%. 
"HE    KNEW    WOMEN"    (R-K-O) 

IMPERIAL— (1,650),   40c-85c,    7   days.     Other  attrac- 
tions:     Six    R-K-O    acts.    Paramount    news,    Universal 
news.     Gross:    $8,000.     Rating:    83%. 
"TEMPTATION"    (Columbia)    AND    "THE    FIGHT- 
ING   LEGION"    (Universal) 

STRAND— (750),  25c-44c,  7  days.  Other  attractions: 
Pathe  Review,  cartoon  comedy.    Gross:  $4,700.   Rating: 


Quiet"  Catches 
$20,000  in  Run 
At  Providence 


Providence — Phenomenal  success  of  "All 
Quiet  on  the  Western  Front,"  at  the  RKO 
Albee  proved  the  week's  highlight,  the  war 
picture  hitting  $20,000  which  comes  close  to 
being  a  record  gross  for  this  house.  To  give 
the  film  big  play,  vaude  was  yanked  for  the 
week.  Picture  is  being  held  over  for  sec- 
ond week  and  there  is  every  indication  that 
it  will  be  in  for  a  run.  On  the  hottest  days 
of  the  week,  when  the  mercury  climbed  to 
95,  "SRO"  signs  were  flying  high  with  no 
breeze. 

Estimated  takings : 

"ALL   QUIET   ON    THE   WESTERN    FRONT"    (U.) 
RKO   ALBEE— (2,300),    7    days,    25c-75c.     Other    at- 
tractions:   "Golf    Specialist."    Vaude    omitted.     Gross: 
$20,000.     Rating:    150%. 

"SHOOTING    STRAIGHT"     (RKO) 
RKO    VICTORY— (1,600),    7    days,     15c-50c.      Other 
attractions:     "Boss's    Orders."     Pathe     news.      Gross: 
$7,000.     Rating:    80%. 

"LOVE    AMONG   THE    MILLIONAIRES"    (Par.) 
PARAMOUNT—  (2,300),    7    days,    15c-50c.     Other   at- 
tractions:   "The   Rube,"    "Fire   Bug,"    "Accidents   Will 
Happen,"     Joe    Alexander's    organlogue.     Gross:    $12,- 
800.      Rating:    90%. 

"ROMANCE"    (M-G-M) 
i      LOEW'S    STATEV-(3,800),     15c-50c,    7    days.      Other 
attractions:     Screen    Snapshots,    Audio    Revue,    "Fast 
Work,"    Hearst    Metrotone   news,    Maurice,    guest    or- 
ganist.    Gross:    $19,500.     Rating:    95%. 

"PARAMOUNT  ON   PARADE"  (Par.) 
MAJESTIC— (2,400),    15c-50c,   7   days.     Other  attrac- 
tions:   "The   Man   Who   Laughed   Last,"    Pathe   Audio 
Revue,   Paramount  news.    Gross:  $10,000.    Rating:  90%. 


"Way  Out  West" 
Goes  Over  Big  in 
Omaha;  Hits  125% 


Omaha — A  break  in  the  weather  last 
week  boomed  business  in  all  houses,  after 
the  hottest  July  in  history  of  town,  with 
12  days  when  mercury  was  above  the  cen- 
tury mark.    Maximum  was  108.6. 

A  great  all-around  bill  gave  "Way  Out 
West"  (M-G-M)  the  big  money  for  a 
125%  week.  Gross  was  $11,775.  Venita 
Gould  headlined  the  vaudeville. 

Paramount,  after  several  mediocre  weeks, 
managed  to  get  $8,800  with  "Blushing- 
Brides"  (M-G-M),  otherwise  110%.  "Hell's 
[sland"  (Columbia),  at  the  Orpheum,  had 
powerful  support  in  Ledova  and  Fred  Light- 
ner  to  bring  in  $14,500,  100%. 

Booked  for  three  days,  "King  of  Jazz" 
(Universal)  was  kept  at  the  State  for  the 
full  week,  piling  up  $4,350,  which  is  a  nor- 
mal seven  days. 

Estimated  takings : 

"WAY    OUT    WEST"    (M-G-M) 

WORLD— (2,500)  25c-60c,  7  days.  Other  attractions: 
v'enita  Gould,  4  Publix  acts,  Billy  Meyers  &  band, 
Paramount  news,  shorts.  Gross:  $11,775.  Rating: 
125%. 

"BLUSHING    BRIDES"    (M-G-M) 
PARAMOUNT— (2,900),    25c-50c,    7    days.      Other  at- 
tractions:    Paramount    news,    organ,    comedv,    novelty 
Gross:    $8,800.     Rating:    110%. 

"HELL'S     ISLAND"     (Col.) 
ORPHEUM— (3,000),   25c-60c,   7  days.     Other  attrac- 
tions:   Ledova,    Fred    Lightner   on    four. act    RKO    bill. 
Pathe    news,    shorts.      Gross:    $14,500.      Rating:    100%. 
"KING    OF    JAZZ"     (Univ.) 
STATE— (1,200),  25c-40c,  7   days.     Other  attractions: 
Universal  news,  comedy,  novelty.     Gross:  $4,350.    Rat- 
ing:   100%. 


40 


Unexpected  Laughs 

San  Francisco — Someone  with  an  eye 
for  unexpected  comedy  arranged  the 
spotlight  on  the  California's  orchestra. 
The  spot  was  to  light  Bernard  Katz, 
pianist,  while  he  played  the  cadenzas 
in  "Second  Hungarian  Rhapsody"  with 
Larian's  orchestra.  The  spot  did  its 
work,  but  it  also  cast  Katz's  silhouette 
against  the  curtain  behind  him.  The 
curtain,  not  a  flat  one,  turned  the  sil- 
houette into  so  grotesque  a  caricature 
of  the  pianist  that  the  audience  broke 
into  a  hearty  guffaw.  But  Katz  played 
bravely  on,  did  so  well,  in  fact,  that 
he  received  an  ovation  at  the  finish. 


Wow  of  a  Week 
At  Portland;  All 
Hit  Over  100% 


Portland,  Ore.  —  With  slightly  cooler 
weather  the  crowds  flocked  back  to  the  first 
runs  on  Broadway  and  found  it  hard  to 
choose  among  the  excellent  offerings.  With 
splendid  exploitation  and  demonstrating  the 
excellent  work  of  Holt  and  Graves  in  their 
Columbia  offering,  "Hell's  Island,"  Ham- 
rick's  Music  Box  annexed  the  highest  gross 
with  $15,475  and  a  rating  of  145%.  It  was 
the  opening  of  "Greater  Movie  Season," 
and  a  monster  electrically  lighted  neon  sign 
which  crossed  the  full  width  of  the  street 
reading,  "  'Hell's  Angels'  With  Jack  Holt 
and  Ralph  Graves,"  proved  the  season's  best 
drawing  card  for  the  house.  Following 
closely  was  Fox  Broadway,  featuring  Billy 
Haines  in  "Way  Out  West,"  grossing 
$14,875  and  135%  ;  also  with  plenty  of  lobby 
atmosphere,  and  the  usual  strong  F.  &  M. 
stage  show. 

Estimated  takings : 

"HELL'S    ISLAND"    (Columbia) 

HAMRICK'S  MUSIC  BOX— (1,835),  25c-50c,  7  days. 
Other  attractions:  Vitaphone  acts,  Fox  Movietone 
news,  Micky  Mouse  cartoon.  Gross:  $15,475.  Rating: 
145%. 

"WAY   OUT  WEST"   (M-G-M) 

FOX  BROADWAY— (1,912),  25c-60c,  7  days.  Other 
attractions:  Fanchon  &  Marco's  "Seeing  Double 
Idea,"  two  Stroud  boys  as  m.  c.'s,  Henry  LeBel  at 
Wurlitzer,  Don  Wilkins  (final  week),  with  Kenin's 
Band;  Fox  Movietone  news.  Gross:  $14,875.  Rating: 
135%. 

"SAP   FROM  SYRACUSE"   (Paramount) 

PARAMOUNT— (3,068),  25c-50c,  7  days,  plus  mid- 
night shows.  Other  attractions:  Stage  show,  "Ryth- 
modix,"  with  "Happy"  Phil  Lampkin  and  Para- 
mounteers,  including  Ted  Leary ;  Auriole  Craven; 
Con  Maine,  organist.  Gross:  $13,785.  Rating:  125%. 
"NIGHT    WORK"    (Pathe) 

RKO-ORPHEUM— (1,700),  25c-50c,  7  days.  Other 
attractions:  Billed  as  "Greater  1930-31  Show  Season"; 
Rnxy  Gang,  Walter  Walters,  Roth  &  Shay.  Gross: 
$12,650.     Rating:    115%. 

"LOVE   AMONG   MILLIONAIRES"    (Paramount) 

IUALTO—  (1,700),  25c-50c.  Other  attractions:  Foto- 
vil,  "Bombay,"  "Goodby,  Legs,"  Paramount  news, 
morning  broadcast  over  KXL  with  Maurie  Harris. 
Gross:    $12,350.     Rating:    110';;,. 


Building  New  Exchange 

Albany — Paramount  is  to  build  a  new  film 
exchange  lure  to  cost  $50,000,  and  to  be  lo- 
cated on  Broadway  in  the  vicinity  of  several 
other  exchanges.  The  building  will  be  ready 
for  occupancy  in  November.  When  Para- 
mount leaves  its  present  building  there  will 
be  but  one  film  exchange  left  occupying 
quarters  in  the  business  center  of  Albany, 
all  others  being  located  on  the  Troy-Albany 
road  near  the  city  line. 


Motion    Picture    News 

"Sea  Bat"  at  Chi 
Little  House,  Hits 
175%  High  Spot 


August    9 ,    19  3  0 


Chicago  —  Loop  grosses  were  off  from 
their  sensational  paces  of  recent  weeks  dur- 
ing the  seven-day  period  just  closed,  but 
respectable  average  figures  prevailed  in 
most  spots.  A  few  strong  ones  were  also 
registered. 

"Dawn  Patrol"  (F.  N.)  was  good  for 
$35,400  (126%)  in  its  opening  week  at 
McVickers.  This  figure  makes  it  good  for 
another  week,  but  a  third  week  looks  doubt- 
ful, as  they  move  from  this  house  at  the  25 
grand  mark.  "Common  Clay"  (Fox),  play- 
ing to  adults  only  at  the  Roosevelt,  ran  in- 
to its  second  week  with  $24,600  (120%,). 
United  Artists  maintained  its  money  stride 
with  "Raffles"  (U.  A.),  which  took  $27,- 
500  (125%)  in  its  first  full  week.  The  pic- 
ture opened  niecly  but  sagged  a  little  toward 
the  close  of  the  week,  indicating  its  next 
week  may  be  its  last. 

Among  the  little  houses,  the  Castle  led 
with  $4,900  (175%)  for  the  first  week  of 
"Sea  Bat"  (M-G-M).  The  picture  con- 
tinues. The  Monroe  witnessed  its  best  week 
in  some  time  with  "White  Cargo,"  the 
Hays  banned  production,  playing  to  adults 
only.  The  Fox  house  doubled  its  custom- 
ary gross,  taking  $6,800  for  a  rating  of 
10*0%.  The  Orpheum,  likewise,  hit  a  good 
stride  with  the  third  Loop  run  of  "All 
Quiet  on  the  Western  Front"  (U.).  Picture 
did  $7,900  (105%).  Weather:  hot,  then 
seasonal  and  fair. 

Estimated  takings : 

"SEA   BAT"    (M-G-M) 

CASTLE— (300),  60c,  1st  week.  Other  attractions: 
Univ.  newsreel.  Picture  held  for  a  second  week. 
Gross:    $4,900.      Rating:     175%. 

"FOR    THE    DEFENSE"    (Para.) 

CHICAGO— (3,940),  35c-85c,  7  days.  Other  attrac- 
tions: Comedy,  newsreel,  musical  short,  orchestra, 
stage   show.     Gross:   $43,200.     Rating:   90% 

"THE    DAWN    PATROL"    (F.    N.) 

McVICKERS— (2,284),  35c-85c,  1st  week.  Other  at- 
tractions: Comedy,  newsreel,  novelty  short.  Gross: 
$35,400.     Rating:    126%.  ,„..,, 

"WHITE    CARGO"    (British) 

MONROE— (962),  25c-40c,  7  days.  Other  attrac- 
tions: 30  minutes  newsreel,  comedy.  Gross:  $6,800. 
Rating:    100%.et  ^  ^  ^   (RJ  <,   M) 

ORIENTAL—  (3,900),    35c-85c,     2nd    week    in    Loop. 
Other  attractions:    Stage   show,   organ,   comedy,   news- 
reel,   novelty    short.     Gross:    $35,700.     Rating:    Sd/c. 
"ALL   QUIET   ON    THE    WESTERN    FRONT"    (U.) 

ORPHEUM— (762).  25c-50c,  7  days— 3d  Loop  run. 
Other  attractions:  3  Vitaphone  acts,  newsreel.  Gross: 
$8,000.      Rating:    105%. 

"GOOD    INTENTIONS"    (Fox) 

PALACE— (2,509),  35c-85c,  7  days.  Other  attrac- 
tions: 5  acts  vaudeville,  newsreel,  comedy.  Gross: 
$19,200.     Rating:    80%. 

"COMMON    CLAY"    (Fox) 

ROOSEVELT— (1,591),  35c-85c.  1st  week.  Other  at- 
tractions: Comedv.  musical  short,  newsreel.  Gross: 
$24,600.    Rating:    120%. 

"CHEER    UP    AND    SMILE"    (Fox) 

STATE-LAKE— (2,776).  35c-75c,  7  days.  Other  at- 
tractions: 5  acts  vaudeville,  cartoon,  newsreel,  Gross: 
$23,800.     Rating:    90%. 

"RAFFLES"    (U.    A.) 

UNITED  ARTISTS  (1,700)  35c-  S5c,  1st  week. 
Other  attractions:  Comedy,  musical  short,  newsreel. 
Gross:    $27,500.     Rating:    125';. 

"HELL'S     ISLAND"     (Col.) 

WOODS—  (1,166).  35c-75c.  last  7  days  of  12-day 
run  Other  attractions:  Comedy,  newsreel,  cartoon 
Replaced  by  "Rain  or  Shine"  (Co!.),  which  opened 
big  with  an  accompaniment  of  extra  newspaper  dis- 
play   space.     Gross:    $9,300.     Rating:    80%. 


Mix  Charges  Dropped 

Los  Angeles — By  payment  of  back  taxes 
and  penalties,  Tom  Mix  has  avoided  trial 
on  charges  to  defraud  the  Government  of 
income  tax. 


How  Do  You  Mean  That? 

Rockville  Center — Owner,  unexpect- 
edly called  on  European  business, 
offers  Colonial  home,  motion  picture 
actress,  South  Shore  Long  Island, 
within  ten  minutes  Long  Beach,  for 
rental,  first  time;  design  leading 
architect;  living  room,  library,  dining 
room,  large  screened  porch;  complete 
furnishings,  good  taste,  silver,  linen, 
china,  glass  .  .  .  — From  an  adv.  in 
the   Times. 


We  don't  question  your  taste,  but 
we'd  really  have  to  see  her. — New 
Yorker. 


Recaptured 
Love"  Rates 

40%  on  $720 


Des  Moines — The  hottest  day  in  Iowa 
since  1918  was  recorded  here  and  business 
at  local  houses  might  have  been  expected  to 
be  the  worst  of  the  season,  but  it  was  not. 

"For  the  Defense"  at  the  Paramount  with 
good  billing  was  successful  in  recording 
175%.  Joan  Crawford  stacked  up  a  record 
of  high  popularity  with  225%  for  "Our 
Blushing  Brides."  "Clancy  in  Wall  Street" 
at  the  Orpheum  with  a  band  which  especial- 
ly drew  big  crowds  scored  120%  in  the 
larger  house. 

The  return  of  the  heat,  which  was  turned 
off  for  a  couple  of  days,  cut  into  the  busi- 
ness at  the  end  of  the  week.  "Recaptured 
Love"  hit  a  new  low  mark  with  40%.  Ma- 
tinees were  away  off  and  evenings  but  a 
few  dollars  better. 

Business  at  the  Paramount  was  stimulated 
by  the  fact  that  the  Des  Moines,  next  door, 
is  closed  for  redecorating. 

Estimated  takings : 

"FOR    THE   DEFENSE"    (Para.) 

PARAMOUNT— (1,700),  3  days,  25c,  35c,  60c.  Other 
attractions:  Paramount  news,  Bob  Hamilton  organ 
specialty,  4  acts  of  stage  band  vaud.  Gross:  $7,000. 
Rating:    175%. 

"OUR   BLUSHING   BRIDES"    (M-G-M) 

PARAMOUNT— (1,700),  4  days,  25c,  35c,  60c. 
Other  attractions:  "U."  news,  Bob  Hamilton  organ 
number,  Al  Morey  and  stage  band  in  stage  show 
("Hoop-La).     Gross:    $9,370.      Rating:    225%. 

"CLANCY  IN  WALL  STREET"  (Capitol) 

ORPHEUM— (2,000),   4   days,  25c-50c.     Other  attrac- 
tions:  RKO  vaud.    Pathe  news.   RKO  comedy  ("Mick- 
ey's   Merrv    Men).     Gross:    $4,980.      Rating:    120%. 
"WOMEN    EVERYWHERE"    (Fox) 

ORPHEUM— (2,000),  3  days,  25c-50c.  Other  attrac- 
tions: RKO  vaud.,  Pathe  news,  Pathe  Fables.  Gross: 
S'.iiM.      Rating:    100%. 

"RECAPTURED   LOVE"    (F.   N.) 

STRAND— (1,100),  20c.  30c,  4  days.  Other  attrac- 
tions: Para,  news,  Para,  special  ("Our  Man  Re- 
union"); Educ.  comedv  ("The  Head  Guy").  Gross: 
$720.      Rating:    40%. 

"THE   SAP"    (Warner) 

STRAND— (1,100),  20c-30c,  4  days.  Other  attrac- 
tions: Pathe  news,  Para,  comedy  ("Dresden  Dolls"); 
Columbia  cartoon  ("Felix  the  Cat").  Gross:  $1,800. 
Rating:    100%. 


Hersholt  Cast  in  Two 


Hollywood — Jean 
signed  by  Universa 
coming  talkers  for 
Creeps"  and  "East 
ing  these  Hersholt 
politan  studios  wher 
Kisses"  and  "East 
Productions. 


Hersholt,  has  been  as- 
1   to  play   in   two  forth- 
that   studio,   "The   Cat 
Is  West."    Upon  finish- 
will    move    to    Metro- 
e  he  will  appear  in  "Red 
of    Asia"    for    Liberty 


August    9,    193  0 


Motion   Picture    News 


41 


Richardson  Aids 
Fox's  "Philly"; 
Pulls  $29,500 


Philadelphia  —  Continuing  hot  weather 
kept  business  a  little  below  average  in  most 
Philly  houses,  though  Fox  showed  an  ap- 
preciable jump  above  usual  mark  with  per- 
sonal appearance  of  Frankie  Richardson, 
local  entertainer,  now  a  Fox  featured  player. 
"Wild  Company"  was  the  film.  Business 
here  jumped  to  $29,500,  $2,500  better  than 
summer  average  and  over  $3,000  better  than 
previous  week. 

Mastbaum  nosed  just  under  usual  mark 
with  $39,000  for  Clara  Bow's  "Love  Among 
the  Millionaires/'  "Holiday"  did  $15,000  in 
four  days  at  the  Stanley  to  earn  100% 
rating.  "Dawn  Patrol"  and  "Big  House" 
had  good  second  weeks  at  the  Boyd  and 
Stanton,  respectively. 

The  Chestnut,  Shubert  house,  remains 
dark  after  a  summer  run  of  "All  Quiet  on 
the  Western  Front."  Rumors,  however,  in- 
dicate that  this  theatre  will  open  in  the 
fall  on  a  picture  policy.  The  Erlanger,  legit 
house  rented  by  R-K-O,  has  been  dark  since 
this  company's  lease  expired  three  weeks 
ago.    House  will  return  to  legit  in  the  fall. 

Estimated  takings : 

"LOVE  AMONG  THE  MILLIONAIRES"   (Para.) 

MASTBAUM— (4,800),  35c-50c-75c,  6  days.  Other 
attractions:  Esther  Ralston  in  personal  appearance; 
unit  stage  show  (Publix),  "Forward  March,"  with 
Nina  Olivette  and  Talent  and  Merritt;  Fabien  SeT- 
vitzky,  guest  conductor.  Gross:  $38,000.  Rating:  95%. 
"WILD   COMPANY"    (Fox) 

FOX— (3,000),  40c-50c-75c,  6  days.    Other  attractions: 
Frank    Richardson    in    person,    Fanchon    and    Marco's 
"Peasant's    Idea,"    Movietone    news,    orchestral    inter- 
lude.     Gross:    $29,500.      Rating:     110$ 
"HOLIDAY"    (Pathe) 

STANLEY— (3,700),    35c-50c-75c,    4    days.     Other    at- 
tractions:    Paramount  news,  Vitaphone  comedy   ("The 
Potters").    Gross:    $15,000.    Rating:    100%.    "Romance," 
M-G-M,    grossed   $3,500  last   two  days   of   run. 
"DAWN    PATROL"    (First    National) 

BOYD— (2,400), 
Other  attractions: 
ing:     80%. 


35c-50c-75c,      6     days,      2nd      week. 
M-G-M  news.    Gross:  $14,000.  Rat- 


"MIDNIGHT  MYSTERY"   (R-K-O) 

EARLE— (2,000),  25c-65c,  6  days.  ■  Other  attrac- 
tions: Stage  show,  "Something  Different"  with  Jay 
Mills  m.  c,  Burns  and  Allen  and  Pasquali  brothers 
headlining;  M-G-M  news.  Gross:  $18,000.  Rating: 
100%. 

"BIG  HOUSE"  (M-G-M) 

STANTON— (1,700),    25c-65c,    6   days.     Other    attrac- 
tions:    Newsreel,    Vitaphone    Variety,    Charlie    Kerr's 
radio  orchestra.     Gross:    $12,000.     Rating:    105%. 
"OUR    BLUSHING    BRIDES"    (M-G-M) 

KARLTON^I0c-50c,  6  days,  (second  run).  Other 
attractions:  Lloyd  Hamilton  comedy,  news-reel.  Gross: 
$6,000.      Rating:     115%. 


McElwaine  Returns  to  Coast 

After  weeks  of  conferences  at  the  home 
office  in  New  York  with  the  advertising  and 
publicity  department,  Donn  McElwaine,  di- 
rector of  advertising  and  publicity  at  the 
Pathe  studios,  has  returned  to  Culver  City. 
He  made  the  trip  by  airplane. 


Italian  Talker  Premiered 

San  Francisco — North  Beach's  Milano 
theatre  is  running  "Alma  Gaucha,"  the  first 
Italian  all-talker  to  be  produced  in  Holly- 
wood. Before  closing,  a  print  will  be 
shipped  by  plane  to  New  York  for  showing 
there  prior  to  its  departure  for  Italy. 


9,000  Radios  Daily 

Within  two  weeks,  the  newly  rejuv- 
enated RCA-Victor  plant  at  Camden, 
N.  J.,  will  be  geared  to  a  daily  turn- 
out of  9,000  radiolas,  victrolas  and  ra- 
dios daily,  merchandising  through  this 
unit,  in  addition  to  General  Electric 
and   Westinghouse. 

RCA-Victor  recently  added  7,000  to 
its  employees'  roster. 


4  Boston  Runs 
In  Stiff  Race 
For  Top  Spot 

Boston — "For  the  Defense"  which  moved 
along  from  the  Metropolitan  to  the  Publix 
Scollay  Square  continued  to  pull  heavy  re- 
ceipts which  marked  its  Metropolitan  ap- 
pearance, hitting  110%  for  $15,000. 

With  the  leading  Publix  house  playing  a 
Pathe  feature,  "Holiday,"  for  a  $34,000 
gross,  with  both  RKO  houses  showing  Fox 
films  and  two  Publix  houses  showing  First 
National's  "Dawn  Patrol"  day  and  date,  the 
usual  order  of  things  was  considerably  mix- 
ed up.  Both  Fox  features,  "Double  Cross 
l\oail>'*  and  "Wild  Company"  did  good  busi- 
ness with  $18,000  and  $22,500  respectively 
while  "Dawn  Patrol"  rated  90%,  which  is 
well  above  the  seasonal  ratings  in  Boston. 

Both  Loew  houses  rated  110%  with  "Our 
Blushing  Brides"  and  "The  Unholy  Three." 
Weather :    Fair   and   warm. 

Estimated  takings : 

"HOLIDAY"    (Pathe) 

METROPOLITAN— (4.350),  25c-60c,  7  days.  Other 
attractions:  Publix  revue,  "High  Speed";  comedy, 
Paramount  news,  lounge  dancing.  Gross:  $34,000. 
Rating:     110%. 

"DOUBLE    CROSS    ROADS"    (Fox) 
KEITH-ALBEE— (2,500),   25c-60c,   7  days.    Other  at- 
tractions:  Casa  Loma  orchestra,  vaudeville,  RKOlians, 
Pathe   news.     Gross:    $18,000.     Rating:    95%. 
"WILD    COMPANY"    (Fox) 
KKini- MEMORIAL—  (2,800),  30c-65c,  7  days.  Other 
attractions:      comedy,      Pathe      review,      Pathe      news. 
Gross:    $22,500.     Rating:    100%. 

"OUR   BLUSHING   BRIDES"    (M-G-M) 
LOEWS    STATE— (3,700),    30c-50c,    7    days.     Other 
attractions:     Comedy,     Hearst     news.     Gross:     $21,000. 
Rating:     110%. 

"THE   UNHOLY  THREE"    (M-G-M) 
LOEWS      ORPHEUM     (3,100),      25c-50c,      7      days. 
Other   attractions:    Vaudeville,    comedy,    Hearst    news. 
Gross:    $21,000.      Rating:    110%. 

"FOR    THE    DEFENSE"    (Para.) 
SI  OLLAY  SQUARE— (1,800),  25c-50c,  7  days.   Other 
attracticns:     Band     show,    vaudeville,    comedy,     Para- 
mount   news.     Gross:    $15,000.      Rating:    110%. 
"DAWN    PATROL"    (F.    N.) 
(Playing    day    and    date    with    Uptown) 
OLYMPIA— (2,5002,    25c-50c,    7    days.      Other    attrac- 
tions:    Comedy,     cartoon,     Paramount     news.      Gross: 
$14,000.      Rating:    90%. 

"DAWN    PATROL"    (F.    N.) 
(Playing   day   and  date  with   Olympia) 
UPTOWN— (2,000),    25c-60c,    7    days.      Other    attrac- 
tions:     Cartoon,    comedy,     Paramount    news.       Gross: 
$11,000.      Raring:    90%. 


Burke  Resigns  from  U.  A. 

Minneapolis  —  Tom  Burke  resigns  as 
United  Artists  manager  here  about  Aug. 
20,  and  is  expected  to  join  Publix. 


Ford  Sterling  Is  Latest 
To  Join  Christie  Ranks 

Hollywood — Ford  Sterling  is  the  latest 
addition  to  the  Christie  ensemble  of  come- 
dians who  will  appear  in  the  Christie- 
Educational  comedies  during  the  coming 
year.  Sterling,  one  of  the  first  film  come- 
dians in  the  business,  has  appeared  in  in- 
numerable short  reelers,  and  was  under  con- 
tract to  Paramount  for  tw'o  years  as  a  feat- 
ured player  in  regulation  productions. 


Bow,  Swedes  Don't 
Mix;  Result:  60% 
Rating  at  Mpls. 

Minneapolis — Clara  Bow  and  her  "Love 
Among  the  Millionaires,"  at  the  Minnesota, 
did  not  make  the  box-office  run  in  the  big 
money  class.  A  snappy  stage- show  saved 
the  house  from  an  out  and  out  flop.  The 
take  was  $22,000,  which  placed  the  house 
in  a  60%  rating. 

The  State,  showing  "Swanson's  Big 
Night  Out,"  walked  away  with  every  other 
house  in  the  Loop  with  the  exception  of 
the  Century.  Brendel  is  "aces"  with  the 
cash  customers.  The  house  grossed  $19,000 
or  a  rating  of  110%.  The  Orpheum,  show- 
ing "Floradora  Girl,"  and  featuring  "Signor 
Friscoe"  and  his  band  as  the  vaude  head- 
liner,  took  a  65%  rating  to  a  gross  of 
$16,750. 

The  Century,  boosting  "All  Quiet  on  the 
Western  Front,"  is  doing  land  office  busi- 
ness. The  picture  is  playing  its  second  week 
and  has  been  over  the  hundred  per  cent 
mark  both  weeks.  The  house  grossed  $11,- 
000,  rating  120%.  The  Shubert  closed  its 
doors  Friday  after  switching  from  the 
straight  drama  field  to  pictures.  Their  last 
picture,  "Paradise  Island,"  brought  the 
house  a  gross  of  $4,000,  rating  55%.  The 
Lvric  hit  the  hundred  per  cent  mark  with 
"Swing  High."  It  grossed  $3,000.  The 
Aster  tied  the  rating  of  the  Lyric  by  shoot- 
ing "The  Big  Party"  over  to  a  take  of 
$2,200.    Weather  was  warm. 

Estimated  takings : 

"LOVE   AMONG  THE    MILLIONAIRES"    (Para.) 

MINNESOTA— (4,025),  35c-45c-75c,  7  days,  7  shows 
daily.  Other  attractions:  "Magic  Melodies"  (Publix 
stage  show);  "Neighborly  Neighbors,"  comedy;  Par- 
amount   newsreel.     Gross:    $22,000.     Rating:    60%. 

"ALL    QUIET    ON    THE    WESTERN    FRONT" 
(Universal)    (Second  Week) 

CENTURY— (1,640),  50c-75c,  7  days,  6  shows  daily. 
Other  attractions:  None.  Gross:  $11,000.  Rating: 
120',  . 

"THE    FLORADORA   GIRL"    (M-G-M) 

ORPHEUM— (2,900),     35c-50c-75c,     7    days     3     shows 
daily.     Other    attractions:    "Signor    Friscoe,"    heading 
four-act    variety    bill.     Gross:    $16,750.     Rating:    65%. 
"SWANSON'S    BIG    NIGHT    OUT"    (Fox) 

STATE-(2,300),  25c-35c-60c,  7  days,  6  shows  daily. 
Other  attractions:  "The  Champs,"  comedy;  "Glow 
Worm,"  Paramount  featurette;  news  reel.  Gross: 
$19,000.     Rating:    11091 

"PARADISE    ISLAND"    (Tiffany) 

SHUBERT— (1,5 50c-75c,   7   days,   6  shows   daily. 

Other  attracticns:     None.     Gross:   $4,000.    Rating:  55%. 
"SWING   HIGH"    (Pathe) 

LYRIC— (1,238),  15c-25c-40c,  7  days,  6  shows  daily. 
Other  attractions:  News.  Gross:  $3,000.  Rating: 
100%. 

"THE    BIG   PARTY"    (Fox) 

ASTER— (812),  15c-25c-30c,  7  days,  7  shows  daily. 
Other  attractions:  Newsreel.  Gross:  $2,200.  Rating: 
100%,. 


New  Warner  House  in  Okla. 
City  Pinches  First RunRow 

Oklahoma  City — The  Mid-West,  new 
Warner  first-run  and  one  of  six  houses  con- 
trolled by  the  chain  in  Oklahoma  City,  has 
finished  its  first  week. 

The  house  seats  1,800  and  is  Spanish 
in  design  and  decoration.  Fifteen  hundred 
business  men  attended  a  private  premiere 
the  night  before  the  public  opening.  Leto 
Hill,  district  manager  for  Warners,  has  the 
house  under  his  general  jurisdiction.  The 
manager  is  John  M.  Schoeppel,  former  as- 
sistant manager  of  the  Missouri  Theatre 
in  St.  Louis.  H.  H.  Niemeyer  is  now  di- 
visional publicity  manager,  likewise  coming 
from  St.  Louis,  where  he  handled  the  Mis- 
souri. Hill  was  formerly  manager  of  the 
Ambassador  in  the  same  city. 


42 


.1/  o  t  i  o  n    P  i  c  t  u  r  e     V  e  w  s 


it  q  u  s  r    9 ,    19  3  G 


100,000  Amateurs  in  Television  May 
Hold    the    Answer    to    Practical    Use 


Constant  Experiment  Seen  as 

Way  to  Unearth  Facts  That 

Scientists  Miss 


One  hundred  thousand  experimenters  in 
the  United  States  who  now  dabble  in  radio 
may  he  the  ones  to  unearth  the  scientific 
farts  which  will  make  television  practicable. 

In  the  opinion  of  Dr.  E.  F.  W.  Alex- 
anderson,  internationally  known  inventor 
and  General  Electric  engineer,  this  group 
will  popularize  long  distance  television. 

lie  believes  this  country  shortly  will  see 
a  wave  of  activity  in  amateur  television 
largely  because  commercial  broadcasting 
has  starved  radio  bugs  of  real  interest  in 
radio  for  the  past  several  years.  Alexander- 
son,  in  an  article  appearing  in  "Boy's  Life," 
says  he  believes  boys  experimenting  at  work 
benches  in  attics  and  cellars  all  over  the 
country  have  solved  the  problems  that  baf- 
fled  scientists. 

According  to  C.  Francis  Jenkins,  20,000 
amateurs  are  receiving  radio  motion  pic- 
tures broadcast  from  station  W3XK  of 
Washington.  Chicago,  Passaic  and  Jersey 
City  have  their  broadcasting  stations,  he  is 
quoted  as  saying  in  the  progress  commit- 
tee's report  of  the  Society  of  M.  P.  Engin- 
eers. 

The  latest  section  of  the  report  which  is 
being  published  in  full  in  Motion  Picture 
News  deals  with  the  applications  of  motion 
pictures  outside  of  the  entertainment  field. 
The  text : 

Sound  motion  pictures  began  to  be  used  for 
non-theatrical  purposes  during  1929.  The 
Hotchkiss  School  in  Lakeville,  Conn.,  was  re- 
ported according  to  Lewin,241  to  be  the  first 
school  to  have  sound  reproduction  facilities  in- 
stalled. He  also  reported  that  an  experimental 
program  of  sound  pictures  was  planned  for  a 
Newark,  N.  J.,  public  school  in  April  or  May, 
1930.  A  film  entitled  'Administration  Depart- 
ments of  the  Federal  Government"  was  selected 
for  projection,.  This  film  included  voice  and 
picture  records  of  the  President  of  the  United 
States.  Lewin  gave  a  list  of  18  industrial  and 
educational  sound  pictures.  A  description  was 
published  of  a  sound  film  on  vocational  guid- 
ance made  by  Kitson  of  Columbia  University. -1- 
Announcement  of  plans  was  made  of  the  U.  S. 
Department  of  Agriculture  for  recording  such 
events  as  the  National  Dairy  Show  in  sound.243 

A  sound  newsreel  was  made  of  the  wireless 
reception  of  the  news  of  Admiral  Byrd's  flight 
over  the  South  Pole.244  More  than  1000  feet 
of  motion  pictures  were  reported  to  have  been 
made  of  the  polar  regions  during  this  flight. 

The  first  transcontinental  use  of  a  sound  mo- 
tion picture  as  a  substitute  for  the  presence  of 
the  actual  person  is  stated  to  be  the  address 
made  by  Hon.  R.  L.  Wilbur,  U.  S.  Secretary 
of  the  Interior,  in  May,  1929,  at  the  Muybridge 
Celebration  at  Stanford  University.  It  was 
shown  with  portable  equipment.213  A  more 
extensive  application  of  this  public  address  idea 
was  made  in  January,  1930,  when  a  corpora- 
tion president  spoke  in  eleven  different  cities  on 
the  same  evening  at  the  annual  president's  din- 
ner, through  the  medium  of  the  sound  pic- 
ture.246 

Future  students  in  universities  may  be  able 
to  see  as  well  as  hear  some  of  the  world's  lead- 
ing  scientists  which  should  serve  to  enhance 
their  interest  in  the  investigations  of  such  men. 
Sound    films   were   made   of    lecture   demonstra- 


tions by  Sir  Oliver  Lodge,  Sir  Ernest  Ruther- 
ford, Sir  William  Bragg,  well-known  English 
scientists,  and  of  Dr.  Irving  Langmuir  of  the 
Research  Staff  of  the  General  Electric  Com- 
pany.-17 

A  series  of  sound  motion  pictures  relating  to 
business  conditions  has  been  planned  by  Har- 
vard University  on  the  subjects — "Regions  of 
the  United  States,"  and  "Commerce  and  In- 
dustry."248 

Confessions  of  the  defendants  in  burglary 
and  murder  trials**  were  recorded  in  Phila- 
delphia as  a  part  of  an  experimental  investiga- 
tion on  the  value  of  the  sound  motion  picture  in 
criminal  court  practice.249  It  was  reported  that 
a  bureau  is  to  be  established  for  making  sound 
pictures  of  prisoners  so  as  to  have  records  of 
their  voices,  gestures  and  mannerisms.  A  simi- 
lar bureau  has  been  established  in  Paris  by  the 
Surete  Generale.250 

Films  in  Universities 

The  cultural  course,  "Introduction  to  the 
Photoplay,"  established  in  1928  at  the  Univer- 
sity of  Southern  California,  has  been  continued 
and  has  also  been  adopted  by  Stanford  Univer- 
sity and  the  University  of  Iowa.231  Courses 
on  technical  and  scientific  cinematography  were 
begun  at  the  Vienna  Technische  Hochschule 
under  Dr.  P.  Schrott  and  a  three  year  course 
has  been  established  in  Berlin.252  Santini253 
stated  that  there  are  over  5000  projectors  being 
used  for  showing  educational  films  in  Italian 
schools.  A  resume  of  the  uses  made  of  class- 
room films  as  an  aid  to  teaching  has  been  pub- 
lished by  McClusky.254  According  to  Wal- 
ters,235 increased  interest,  as  well  as  a  better 
understanding  of  processes,  resulted  from  show- 
ing industrial  films  as  a  part  of  the  work  of 
chemistry  classes  in  an  Oklahoma  high  school. 
Thirty-two  new  films  for  classroom  use  have 
been  released  since  October,  1929,  by  a  corpora- 
tion organized  for  the  production  of  such  films. 
A  total  of  over  ninety  films  have  been  prepared. 

A  motion  picture  conference  held  in  New 
York  between  leaders  of  the  industry  and  civic, 
educational,  religious,  and  social  service  organ- 
izations, resulted  in  a  better  understanding  of 
the  relationship  between  the  industry  and  the 
public.25''  Educators  have  urged  that  the  best 
photoplays  should  be  preserved  and  revised  for 
visual  education  after  they  have  served  their 
entertainment  purposes.257  A  Dutch  society  for 
the  preservation  of  motion  picture  records  of 
the  history  of  the  Netherlands  was  organized 
in  1919  and  has  collected  more  than  10O0  films 
during  the  decade.258 

Medical  Films,  Radiography, 
and  Fhotomicrography 

Included  in  a  group  of  motion  pictures 
shown  at  the  1929  fall  convention  of  the  Amer- 
ican College  of  Surgeons  were  four  sound  pic- 
tures, three  of  which  were  recorded  addresses 
accompanying  diagrammatic  pictures,  while  the 
fourth  represented  an  obstetrical  operation  ac- 
companied by  dialog.259  The  operation  was 
performed  by  Dr.  Del.ee,  well-known  Chicago 
obstetrician,  and  the  dialog  was  synchronized 
with  the  film  by  a  crew  of  Fox  cameramen.* 
1  )r.  DeLee  has  an  elaborate  laboratory  for  mo- 
tion picture  photography  in  the  Lying-in  Hos- 
pital in  Chicago.  It  is  also  equipped  with  an 
animation   department  -'" 

Sound  films  have  been  made  for  the  Los 
Angeles  County  Health  Department  by  Hearst- 
Mi  trotone  cameramen  to  encourage  greater 
interest  in  public  health.2'11  Motion  pictures  of 
living  cells  of  bodj  tissues  were  made  by  Rosen- 
berger,  working  with  Carrel  at  the  Rockefeller 
Institute,    and    shown    at    the    Thirteenth    Intcr- 


20,000    Now    Listen    to    Films 

Via  Radio  Station,  S.M.P.E. 

Report  Points  Out 


national  Physiologists  Congress  in  1929.  Stud- 
ies requiring  days  of  observation  were  shown 
to  an  audience  in  half  an  hour.2'12  Roon263  pre- 
dicts that  voice  recording  of  wills,  testimony 
at  trials,  property  sales,  etc.,  will  make  records 
of  greater  value  and  accuracy  than  written  rec- 
ords. Eifteen  medical  films  have  been  prepared 
in  a  program  under  the  auspices  of  the  Ameri- 
can College  of  Surgeons,  the  M.  P.  Prod,  and 
Dist.  of  America,  and  the  Eastman  Kodak  com- 
pany. Subjects  made  during  1929  deal  with 
acute  appendicitis,  obstetrics,  vestibular  function 
and,  development  of  the  rabbit's  ovum.  The 
last  named  picture  was  made  by  Dr.  W.  H. 
Lewis  of  the  Carnegie  Institute  of  Embryology 
in  Baltimore  and  represents  a  beautiful  example 
of    photomicrography. 

Umbehr2'14  has  published  an  historical  sur- 
vey of  attempts  made  to  produce  X-ray  motion 
pictures.  A  method  used  by  Ruggles  is  con- 
sidered by  another  writer  to  be  very  promising. 
The  X-ray  tube  is  turned  on  and  off  every 
twenty-fifth  of  a  second  in  place  of  using  a 
shutter.2'13  Studies  of  movements  of  the  heart 
may  be  made  by  roentgenographing  the  heart 
through  a  series  of  parallel  slits  in  a  lead 
screen  upon  a  film  moving  slowly  past  the 
slits.266  Rosenberger2'17  published  a  brief 
description  of  a  method  for  attaching  the 
Eyemo  camera  to  a  microscope.  An  automatic 
micro-cinematographic  apparatus  mounted  on  a 
heavy  rigid  support  has  been  described  by 
Coissac.268  Storch  of  Vienna  made  ultra- 
rapid  motion  analysis  studies  of  microorganisms 
using  an  Askania  high  frequency  camera.  To 
reduce  vibration  effect,  the  camera  was  attached 
horizontally  to  the  wall  but  the  microscope  may 
be  used  either  in  a  horizontal  or  vertical  posi- 
tion. (Fig.  4.)  Exposures  mostly  over  100 
per  second  were  used,  focussing  was  done  with 
a  green  filter  interposed,  and  the  arc  current 
reduced  to  5  amperes  so  as  to  minimize  heating 
effects  on  the  delicate  organisms. 

Canti  of  London  filmed  the  growth  of  normal 
and  of  cancer  cells. 2fi,J  Franc  ois-Franck  and 
collaborators  made  motion  picture  studies  of 
white  blood  cells  in  vitro  and  of  the  embryonic 
development  of  the  sea  urchin.270 

Telephotography  and  Television 

The  general  public  may  deposit  ordinary  mes- 
sages in  postal  boxes  conveniently  located  in 
three  leading  French  cities  for  transmission  by 
telephotography  as  part  of  a  service  begun  in 
France  during   1°29.271 

The  industry  is  alive  to  the  possibilities  of 
television  and  further  progress  has  been  made 
which,  though  rather  slow,  is  encouraging. 
Three  producers  have  included  reservation  o\ 
television  rights  in  their  contracts.27-  A  demon- 
stration of  the  RCA  Kerr  cell  principle  appa- 
ratus was  given  at  Proctor's  58th  Street  in 
New  York  in  January.  Jenkins27-1  gave  a  sum- 
mary of  progress  In  his  method  at  the  last 
meeting  of  the  Society  held  in  October,  1929. 
According  to  his  estimates  about  20,000  ama- 
teurs are  receiving  radio  movies  which  are 
broadcast  from  station  \Y3\K.  Washington. 
Other  new  television  stations  are  WENR, 
Chicago,  operated  by  the  Great  Lakes  Broad- 
casting Company,*74  and  \Y2XCR,  Jersey  City, 
and  \Y2\CD.  Passaic  The  last  two  named 
stations  synchronize  radio  with  the  pictures 
and.  though  the  images  were  said  to  be  hazy, 
the  lip  movements  arc  stated  to  be  discernible 
witli    the    sound.273       \    painted    rectangle    was 


August    9 ,    19  3  0 


Motion    Picture    News 


42a 


transmitted  by  short  waves  in  February  from 
station  YY2XAF,  Schenectady,  to  Sydney, 
Australia,  and  rebroadcast  back  again  by  sta- 
tion VK2ME  in  an  elapsed  time  of  one-eighth 
second.276 

A  new  cathode  ray  type  of  receiver  giving 
a  picture  4  inches  by  5  inches  has  been  de- 
scribed by  Zworykin.277  The  method  eliminates 
the  high  frequency  motor  previously  necessary 
for  synchronization,  together  with  its  power 
amplifier.  No  moving  parts  are  used.  A 
fluorescent  screen  aids  the  eye's  persistence  of 
vision  and  makes  possible  a  reduction  of  the 
number  of  images  per  second  without  noticeable 
flicker.  The  transmitter  is  a  modified  motion 
picture  projector  with  means  for  horizontal 
scanning. 

The  selection  of  standards  for  radio  tele- 
vision has  been  discussed,  including  picture  pro- 
portions, number  of  scanning  elements,  number 
of  pictures  per  second,  scanning  method  and 
direction,  and  phase  of  current.278 

In  the  Telefunken  system  of  television  being 
developed  in  Germany,  a  combination  of  a 
mirror  wheel  for  illuminating  the  subject  and 
a  photo-electric  cell  are  used  for  sending,  and  a 
Kerr  cell,  together  with  a  rotating  mirror 
wheel,  for  receiving.'270  A  French  patent 
.  covering  one  phase  of  this  process  has  been 
issued. 

General  Recording 

A  camera  capable  of  taking  40,(X)0  pictures 
per  second  by  means  of  a  drum  having  180 
mirrors,  revolving  225  times  per  second,  was 
exhibited  in  1929  at  a  Scientific  Congress  in 
Tokyo.  The  camera  was  designed  by  the 
Institute  for  Physical  Research  of  the  Uni- 
versity of  Tokyo.28"  Cranz  and  Schardin-S| 
described  a  method  for  photographing  a  series 
of  pictures  of  rapid  action  on  a  stationary 
piece  of  film,  the  time  between  successive  pic- 
tures being  variable  from  0.1  to  0.000003 
second.  Lawrence  and  Dunning  of  the  Uni- 
versity of  California  have  been  studying  the 
characteristics  of  the  high  voltage  spark  by 
means  of  a  camera  which  has  a  shutter  speed 
equivalent  to  the  taking  of  250,000  pictures  per 
second.  A  20,000  voll  spark  lasting  0.00001 
second  was  found  to  be  nearly  50  per  cent  hotter 
than  the  sun. 

Cinematographic  methods  were  used  to  time 
the  high  speed  Schneider  Cup  airplane  races 
held  at  Calshot,  England,  in  the  fall  of  1929. 
A  motion  picture  camera  made  pictures  of  the 
plane  as  it  crossed  the  start  and  finish  line  and 
also  recorded  simultaneously  the.  face  of  two 
calibrated  Veeder  counters  which  were  actuated 
by  a  tuning  fork  vibrating  10  times  per 
se<  niid.282  A  machine  gun  motion  picture 
camera  makes  300  exposures  per  second,  and 
by  means  of  a  network  of  lines  covering  the 
image,  it  is  possible  to  make  a  number  of  calcu- 
lations of  value  to  the  designer  of  airplanes.283 

A  company  has  been  formed  in  Paris  to  pub- 
lish on  cinematographic  films,  reproductions, 
page  by  page,  of  manuscripts,  rare  books,  etc.. 
with  the  necessary  illustrations.  Application 
for  a  patent  covering  this  principle  has  been 
made.284  A  device  known  as  a  photographic 
accelerometer  was  attached  as  a  tilth  wheel  to 
the  running  board  of  an  automobile  and,  by 
means  of  suitable  disks  and  a  motion  picture 
camera,  records  were  made  of  the  distance 
travelled  per  second.285 

A  patent  for  an  apparatus  for  making  motion 
pictures  of  a  moving  object  (such  as  an  oil 
well  rope,  to  detect  wear)   has  been  granted.286 

Color  Cinematography 

As  noted  earlier  in  this  report,  the  use  of 
motion  pictures  in  color  has  continued  to 
expand  and  a  number  of  new  processes  have 
appeared,  although  technical  descriptions  of 
them  are  rather  meager.  The  new  Technicolor 
laboratory  in  Hollywood  has  been  completed 
and  is  stated  to  have  a  daily  capacity  of  47,000 
feet  of  finished  color  film.  Daily  rushes  are 
to  be  developed  and  printed  in  color  on  one  side 
only,  whereas  double-coated  film  has  been  used 
in  the  past.287     An  estimate  has  been  made  that 


Versatile 

Mansfield,  O.— Harry  W.  ("Tim") 
Roberts,  old-time  exhibitor,  and  for- 
mer Madison  theatre  manager  here, 
proves  that  he  does  not  have  a  single- 
track  mind.  He  has  gone  literary.  Lo- 
cated temporarily  in  McKeesport,  Pa., 
Roberts  has  written  a  highly  interest- 
ing symposium  on  the  present  theatri- 
cal and  movie  situation,  baring  certain 
facts  with  which  the  dear  public  have 
not  heretofore  been  familiar. 


15  per   cent  of  all   pictures   made   in   1930  will 
be  in  color. 

The  first  German  all-color  sound  picture, 
The  Nun  of  Heiligenworth,  produced  by  Detofa 
of  Berlin,  is  scheduled  for  release  in  May, 
1930. 288  Color  sequences  by  the  Horst  three- 
color  process  are  to  be  included  in  releases  by 
the  British  Instructional  Films  Ltd.  in  the 
spring  of  1930.289.  Newsreels  made  by  a  new 
color  process  were  released  by  Pathe  in 
March,  1930.  The  process  is  claimed  to  be 
equally  as  rapid  in  production  as  black  and 
white  prints  and  avoids  the  use  of  filters  and 
prisms.  Pictures  of  the  New  Orleans  March 
Gras  floats  were  made  and  shown  the  following 
week  in  New  York.2;'°  A  recording  photometer 
or  color  analyzer  has  been  designed  for  the 
measurement  of  color  values  in  sets,  thus  per- 
mitting more  accurate  control  of  illumination.201 

A  general  summary  of  the  principles  and 
processes  of  color  photography  has  been  pub- 
lished by  Matthews292  which  includes  an 
extensive  bibliography  of  all  books  and  articles 
published  on  the  subject  between  1925  and  1930. 

In  the  Herault  Trichome  process,  three- 
color  component  negatives  are  exposed  in  rapid 
succession  by  means  of  a  rotating  sector  wheel ; 
for  the  positive,  a  similar  projecting  device  is 
used.293  According  to  the  scheme  devised  1>> 
a  Boston  inventor,  prints  from  a  color  com- 
ponent negative  exposed  with  the  aid  of  a 
rotating  sector  wheel,  are  projected  onto  a 
special  metal  screen  built  up  of  four  separate 
sections,  each  one  being  displaced  slightly  in 
front  of  the  other  and.  except  for  the  bottom 
one.  perforated  with  holes.  The  outer  screen 
is  blue,  the  second  yellow,  the  third  red,  and 
tlie  base  screen  azure  blue.  Stereoscopic  effects 
and   undistorted   side   views   are   claimed-'" 

Patents  on  three-color  additive  processes295 
described  improvements  in  methods  for  utilizing 
color  screens,  objectives  for  superposing  mul- 
tiple images  during  projection,  and  a  four-color 
method  for  exposing  the  four  images  on  one 
frame  with  suitable  projection  facilities  for 
registration   on   the   screen. 

A  company  is  reported  to  have  been 
organized  in  Switzerland  for  the  exploitation 
of  a  color  motion  picture  process  using  film 
coated  on  a  lenticulated  support.  Patents 
related  to  lenticulated  films296  are  concerned 
chiefly  with  methods  of  printing  such  films  and 
with  equipment  for  embossing  the  film  support. 

Naumann297  has  given  a  description  of  the 
illuminating  equipment  and  other  apparatus 
used  by  the  Busch  two-color  additive  process 
for  medical  cinematography.  The  film  runs 
horizontally  through  the  camera  gate  and  the 
images,  one-half  standard  size,  are  registered 
lengthwise  along  the  film,  one  above  the  other, 
in  such  a  way  as  to  occupy  one   frame. 

Color  in  Medical   Films 

In  the  Raycol  two-color  additive  process 
demonstrated  in  England,  light  enters  the 
camera  and  is  divided  into  two  parts  by  means 
of  a  beam  splitter.  It  i's  then  caused,  by  a 
system  of  rhomboids,  to  form  two  images  one- 
quarter  normal  size  in  opposite  quarters  of  the 
frame  on  standard  size  film,  one  through  an 
orange  filter,  and  the  other  through  a  blue- 
green  filter.  A  twin  lens  projector  with  the 
anpropriate  filters  over  the  lens  superimposes 
the  two  positive  images  on  the  screen.208 

Several  patents2''''1  disclosing  features  of  two- 


color  additive  processes  have  appeared,  con- 
cerned with  exposure  and  projector  mechanism, 
the  production  of  stereoscopic  effects  and  the 
positioning  of  the  image  pairs  on  the  film,  and 
other  features. 

Arc  lights  equipped  with  "silencers"  are 
stated  to  be  in  use  again  for  the  production  of 
Technicolor  features,  of  which  one  hundred  are 
scheduled  for  1930.  Cameras  for  this  process 
are  being  manufactured  at  a  cost  of  $14,000 
and  in  April,  1930,  about  fifty  cameras  were 
stated  to  be  available.300 

A  new  film  is  reported  to  have  been  adopted 
for  the  Multicolor  process  which  permits 
exposures  on  a  black  and  white  base.301  In  the 
Colorcraft  process,  although  a  beam  splitter 
optical  system  was  originally  employed,  early  in 
1930  the  color  separation  negatives  were  being 
made  by  running  two  negative  films,  emulsion 
to  emulsion,  through  the  camera.  Specially 
hardened  double  coated  positive  stock  was 
utilized  in  making  the  positive  records  on  which 
the  color  records  were  produced  as  dye  images. 
Vague  descriptions  have  been  published  of  two 
other  processes  known  as  Photocolor  and 
Harris  color,  respectively.  The  former  pur- 
ports to  be  a  two-color  process  using  dyed 
images  on  double  coated  film  ;302  the  latter  is 
stated  to  be  a  three-color  process  using  a 
single  emulsion  film  for  printing.303 

The  Sirius  color  process  announced  in  Ger- 
many in  1929  produces  the  red  and  green 
exposures  on  alternate  frames  by  means  of  a 
beam  splitter  and  the  prints  are  made  on  oppo- 
site sides  of  a  double  coated  film,  both  sides 
being  dyed  simultaneously  in  the  production  of 
the  color  image.301  The  process  was  demon- 
strated in  London  early  in   1930. 

A  considerable  number  of  patents  for  sub- 
tractive  color  motion  picture  processes  appeared 
during  the  past  six  months.305 

References 

a'°  Adam,  M.  Filmtechnick,  5  (Jan.  5,  20,  19.29),  pp. 
I.!    and    31. 

2,1  Lewin,    \V.:    Ed.    Screen,   9   (Feb..   1930),   p.   41. 

-'-  Ed.    Screen,    8   (Dec,    1929),   p.    295. 
1     Ed.    Screen,   8   (June,    1929),    p,    188. 

a»  Ex.   Herald- World,   40   (Dec.  7,   1929),   p.   14. 

''"•  Ann.  Report.  Acad.  Mot.  Pict.  Arts  and  Sci- 
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-"  Ex.  Daily  Review  and  Motion  Pict.  Today.  27 
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-,:  Ex.  Daily  Review  and  Mot.  Pict.  Today,  27  (Jan. 
11,    18.   1930),  pp.   14  and   12. 

248   Mot.   Pict.,   5   (Dec.    1,   1929),   p.   2. 

-'"  Ex.  Herald-World,  97  (Dec.  7,,  1929),  p.  32;  also 
Ed.    Screen,   8   (Dec,   1929),   p.   298. 

2r.o  Reports  Mot.  Pict.  Div.  U.  S.  Dept.  Commerce 
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-•"•'  Bull.  Acad.  Mot.  Pict.  Arts  and  Sci..  No.  29 
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-,:  Santini.  (i.:  Internat.  Rev.  Ed.  Cinemat.,  1 
(July,    1929),   p.    26. 

-■'■'  McClusky,  F.  D. :  Ed.  Screen.  8  (Nov. -Dec., 
1929),   pp.    260  and   297. 

'    Waiters,  O.:  J.  Chem.  Ed.,  6  (Oct.,  1929).  p.  1736. 

-'•"  Ed.   Screen,   8   (Nov.,    1929),   p.    265. 
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260  Ex.  Herald-World,  97,  Sect.  1  (Oct.  26.  1929), 
p.    26. 

-'"  Amer.   Cinemat.,   10  (Dec,   1929),   p.   46. 

-"  Sierks,  T.  H. :  Amer.  Cinemat..  Ill  (Dec,  1929), 
p.    13. 

202  Ed.   Screen.   8   (Nov..   1929),  p.   265. 

L"     Roon,   H.:   Kinotechnik.  11   (Aug.  20,   1929).  p.  430. 

-'•'  Umbehr,  H.:  Filmtechnik,  5  dune  18,  1929),  p. 
249. 

2'"  Photo-Era,    63    (Nov..    1929).    p.    277. 

"'''''  Stutnpf,  P.:  Fortschr.  a.  d.  Gebiete  d.  Roent.,  40 
(Nov.,    1929).   p.   798. 

-,;;  Rosenberger,  H.:  Amer.  Cinemat.,  10  (Mar..  1930), 
p.    37. 

-"*  Coissac,    ti.    M.:    Cineopse,    12    (Tan..    1930).    p.    47. 

-'■"   Ed.    Screen,   8   (June,   1929),  p.    170. 

270  Bull,  soc  franc,  phot.,  16  (Feb.,  1929).  pp.  39 
and    41. 

^  Neblett,  C.  P..:   Photo-Era.  62  (June,  1929),  p.  331. 

272  Chicago    Tribune    (Feb.    2,    1930),    p.    1. 

273  Jenkins,  C.  F. :  J.  Soc.  Mot.  Pict.  Ens.,  14  (Mar.. 
1930),    p.    344. 

271  Rochester   Sunday   American    (Oct.   31,    1929).    . 
27:'  Ex.   Dailv  Review  and  Mot.   Pict.  Today,  27   (  Ian. 

18.    1930),   p.    1. 

270  Ex.    Herald-World,   98    (Mar.    1,    1930),    p.    47. 

277  Zworykin,  V.:  Project.  Eng.,  1  (Dec,  1929), 
p.    18. 

{Continued  on  page  42-B) 


421) 


Motion    Picture    News 


August    9 ,    1930 


Paramount  Victor 
In  Suit  to  Block 

Use  of  Its  Name 


Seattle — After  many  weeks  of  litigation 
in  the  courts,  the  Seattle  Theatre  Corpora- 
tion, a  subsidiary  of  the  Paramount-Publix 
organization,  has  finally  won  the  privilege 
of  calling  its  de  luxe  house  in  this  city  the 
"Paramount." 

When  the  name  was  first  attached  to  the 
house  a  few  months  ago,  in  the  nation-wide 
move  by  Publix  to  name  its  key  house  in 
each  city  "Paramount,"  an  injunction 
against  the  local  company  was  obtained  by 
William  Code,  an  exhibitor  of  this  city  who 
has  operated  a  small  suburban  theatre  un- 
der the  name  of  "Paramount"  for  about  ten 
years.    He  also  sued  for  $5,000  damages. 

Pending  the  outcome  of  the  suit,  the  local 
house  was  named  the  "Seattle  Paramount," 
merely  adding  the  word  "Paramount"  to  the 
former  name.  Now  the  local  court  decides 
that  "Paramount"  on  a  first  run  downtown 
theatre  in  Seattle  conflicts  in  no  waj  with 
the  same  name  on  an  outlying  suburban 
theatre,  nor  has  the  latter  house  been  dam- 
aged to  any  financial  extent  by  the  coming 
of  another  house  of  the  same  name. 


44 


King  of  Jazz"  Suit 
Settled  Out  of  Court 

Attorneys  for  King  of  Jazz  and  His  Or- 
chestras, Inc.,  and  Universal  have  amicably 
adjusted  the  suit  brought  by  the  former  on 
account  of  the  use  of  the  title  "King  of 
Jazz"  for  Whiteman's  picture.  The  settle- 
ment, said  to  be  a  friendly  one,  did  not  in- 
volve cash  payment;  Universal  recognizing 
the  right  of  Frank  Graves,  president  of  the 
orchestra  unit,  to  use  the  title  as  he  has 
heretofore,  while  Graves  will  not  raise  ob- 
jection to  use  by  Universal. 


Sono  Art  Puts  Over 
Nat'l  Plugs  for  "Reno" 

National  advertising  campaigns  in  con- 
junction with  Lux  soap,  Ampico  pianos, 
New  Mode  hosiery,  I.  Miller  shoes,  Ameri- 
can Morocco  Case,  Ullman  Silver  Frames 
and  Macauley  Book  Publishers,  have  been 
arranged  for  "Reno"  bv  Sono  Art-World 
Wide. 

The  picture,  marking  return  to  films  of 
Ruth  Roland,  will  be  released  late  this 
month. 


Slote,  Eastman  Mgr.,  Passes 

Rochester — Robert  M.  Slote,  manager  of 
the  Eastman,  largest  Publix  house  in  Ro- 
chester, died  at  his  home  in  Cumberland, 
Ml.,  where  he  had  gone  after  an  operation. 
He  was  43  years  old  and  hailed  as  one  of 
the  most  successful  managers  in  the  local 
field.  He  had  returned  to  work  after  his 
operation,  but  found  it  necessary  to  go  home 
for  a  rest.  He  is  survived  by  his  wife.  The 
funeral  was  held  in  Wechawken,  N.  J. 


"Lab"  Suit  Filed 

Cinema  Patents  Co.,  has  filed  suit  for  ac- 
counting and  triple  damages  against  Du- 
\ri  (''11111  Laboratories  charging  infringe- 
ment i-(  patents. 


150  Tons  of  Silver  for 
Films 

Washington — The  picture  industry, 
and  allied  photographic  fields  consume 
in  excess  of  150  tons  of  silver  annual- 
ly, according  to  Dr.  Burt  H.  Carroll, 
of  the  Dept.  of  Commerce,  Bureau  of 
Standards.  In  all  but  »ne  of  the  ma- 
jor nrocesses,  sound  as  well  as  pic- 
ture is  produced  by  photographic 
means  in  which  silver  is  used. 


Sources  Used  in  S.  M.  P.  E. 
Progress  Fall  Report 

(Continued  from  page  42-A) 

278  Proc.   Inst.  Rad.  Eng.,   17   (Sept.,   19291.  p.  1584. 

279  Filmtechnik,  5  (June  22,  1929),  p.  274;  Fr.  Pat. 
654,018. 

280  Sci.   ind.   phot.,   2nd   Series.    1    (Apr.,   1930).  p.   160. 

281  Cranz,  C.  and  Schardin.  H.:  Z.  Physik,  56  (July, 
1929),    p.    147. 

282  Nature,    124    (Aug.   31,    1929),    p.    338. 

283  McKay,   H.  C. :   Photo-Era,  63   (Tuly,   1929).  p.   58. 

284  Clerc,  L.  P.:  Brit.  J.  Phot.,  76  (Nov.  15,  1929),  p. 
681;    Brit.    Pat.   316,668. 

28rj  Camera,    Philadelphia,   39    (Oct.,    1929),   p.    227. 

286  Ger.    Pat.    472,028. 

2ST  Ex.  Herald-World,  97  (Dec.  21,  1929),  p.  40;  also 
Film  Daily,  51  (Jan.  8.  1930),  p.  1;  and  MOTTOIM 
PICTURE  NEWS,  41   (Feb.  8,  1930),  p.  69. 

288  MOTION  PICTURE  NEWS,  41  (Apr.  19.  1929), 
p.    39. 

289  Reports  Mot.  Pict.  Div.  U.  S.  Dept.  Coram. 
(Feb.   18,   1930). 

290  Film    Daily,   51    (Mar.   31,   1930).   p.    1. 

291  Peck.  W.  H.:  Film  Daily,  52  (Mar.  6,  1930),  p.   19. 

292  Matthews,  G.  E.:  Amer.  Cinemat.,  10  (Jan., 
Feb.,    1930),    pp.   3   and    12. 

293  Rodde,  M.:  Bull.  soc.  franc,  phot.,  15  (Mar.,  1928), 
p.    80. 

21,4  Photo-Era,  63  (Aug.,  Sept.,  1929),  pp.  103  and 
162. 

29"  U.  S.  Pats.  1,717,404;  1,717.405;  1.730,712;  1,732.432; 
1,735.108;  Brit.  Pats.  310,533;  314,546;  316,236;  Fr.  Pats. 
33.167    (add.   619,904);   651,196;   651,355. 

200  IT.  S.  Pats.  1,721,244;  1,729.922;  1,730.942;  Canad. 
Pat.  293,857;  Brit.  Pats.  310,320;  314,995;  317,051;  317,- 
060:   Fr.    Pats.   641.870;   650,093;   654,243;   667,332. 

-'■''  Xaurnann.  H. :  Phot.  Korr.,  65  (Apr..  1929),  p. 
177:  also  Egrot,  L.  G.:  Kinemat.  Weekly,  152  (Nov.  7, 
1929),   p.   52. 

208  Egrot,  L.  G.:  Kinemat.  Weekly,  152  (Oct.  10, 
1929),    p.    63. 

■»  U.  S.  Pat.  1,728,426;  Brit.  Pats.  312.248;  316,141; 
319,194;  319,195;  Fr.  Pats.  658.984;  Ger.  Pats.  466,302; 
471,508;    475,982;   479,755;    481,301:    484,900. 

300  Ex.  Herald-World,  97  (Nov.  6,  1929),  p.  36;  also 
MOTION  PICTURE  NEWS.  40  (Oct.  5,  1929),  p.  1196; 
Film    Daily,   52   (Apr.  22,   1930),   p.   1. 

'"   Amer.    Cinemat.,    10    (Dec.    1929).    p,    9. 

302  Ex.   Herald-World,  96  (Aug.   3,   1929),  p.  48. 

303  Ex.    Herald-World,  98   (Feb.   1.   1930),   p.   21. 

304  Licht    Bild   Bulme.   22   (Aug.    17,    1929),   p.   14. 

'"•  U.  S.  Pats.  1,734,476;  1,735.142;  1,735,810;  1,735,811; 
1  735,812;  1.735,813;  1,736.554:  1,736.555;  1,736,557;  1.736.- 
826:  Canad.  Pats.  291.636;  Rrit.  I'ats.  316,338;  316,339; 
316  367;  316.388;  317,909;  319.779;  319,924.  Ger.  Pats. 
472,502;  473,623;  477,878;  482,166;  483,674;  484,009;  484,306. 


"Legit"   Circuit  for  N.  Y. 
Under  Way  in  September 

A  "legit"  circuit  in  New  York  with  four 
theatres  as  a  nucleus  and  a  price  scale 
topped  at  $1  for  evenings  and  fifty  cents 
for  matinees  is  under  way  by  William 
Brandt,  former  Brooklyn  exhibitor  and  of 
late  general  manager  of  Fox  Metropolitan 
Playhouses,  Inc. 

Brandt  has  leased  the  Flatbush  theatre 
in  Brooklyn  from  RKO,  and  the  Windsor 
in  the  Bronx,  the  Jamaica  in  Jamaica  and 
the  Boulevard  in  Jackson  Heights  from  Fox 
and  will  open  them  in  September  under 
Shubert  and  Erlanger  franchises. 

On  Sundays,  he  plans  to  show  pictures 
regardless  of  what  run  is  available,  figur- 
ing his  rent  on  a  seven  day  basis  will  give 
him   each    Sunday   in  the  clear. 


Big  Chiefs  and 
Tribe  Members  on 
A  Scalping  Party 

At  least  60  scalps  will  be  hanging  on  the 
walls  of  the  New  York  Motion  Picture  Club 
before  its  new  membership  drive  terminates. 
The  roster,  now  listing  440  of  the  town's 
bigger-and-better  film  execs,  will  be  expand- 
ed to  500 — or  else.  This  is  the  ultimatum 
delivered  by  Big  Chief  Lou  Blumenthal, 
membership  committee  chairman,  who  heads 
the  drive. 

New  members  admitted  in  recent  weeks 
include  Hans  Bartsch,  Edward  Davidow, 
Jay  Schreck,  Billy  Grady,  Jerry  Cargill, 
Morris  SarnofT,  Ed  M.  Saunders,  Peter  A. 
Adams,  Alfred  Fiegel,  A.  P.  Waxman,  Sam 
Sweedler,  Joseph  Raushwerger,  A.  Edelman, 
Leon  Schlessinger,  Sol.  G.  Newman  and 
George  R.  Coughlan. 

Starting  Saturday  night,  Oct.  4,  and  each 
Saturday  evening  thereafter,  until  May, 
1931,  a  supper  club  will  be  inaugurated  at 
the  club's  headquarters,  convening  at  11 
P.  M.  A  "name"  orchestra  and  entertain- 
ment will  be  featured,  with  assessment  at  $5 
each,  including  supper. 

Treasurer  Artie  Stebbins  has  filed  the 
financial  statement  with  the  directors,  cov- 
ering the  annual  period  ending  June  30.  It 
shows  a  surplus  of  $20,855,  and  follows  in 
detail : 

Condensed  Statement  of  Assets  and 
Liabilities  June  30,  1930 
ASSETS 

Cash     $17,613.00 

Due    from    Members 16.988.40 

Deposits    as    Security 6,050.00 

Inventories   of   Food  and   Supplies     1,408.91 

Prepaid   Items    190.89 

Furniture     and     Equipment     (De- 
preciated.)      76.752.75 

Total    Assets    $119,003.95 

LIABILITIES 

Accounts    Payable    $6,844.46 

Accrued   Expenses   1,269.92 

Reserves    820.00 

Bonds    Payable    66,000.00 

Total   Liabilities    74.934.38 

CLUB    SURPLUS    $44,069.57 

Condensed  Statement  of  Income  &  Expenses 
for  the  Ten  Months  Ended  June  30,  1930 

INCOME   (Initiation   Fees,   Dues,  etc.) $61,825.81 

CLUB    EXPENSES 

Salaries     $8,742.67 

Administrative    Expenses    29,357.37      38,100.04 

SURPLUS   FROM   CLUB   OPERATIONS..     $23,725.77 
DEPARTMENTAL  OPERATIONS 

Restaurant— Loss    $17,665.41 

Cigar    Stand    1,115.20 

Card    Rooms    3,937.15 

Pool  and   Billiards,  etc 1,315.40 

Special   Functions   and   Affairs....     8,427.15        2.870.51 

SURPLUS    FOR    THE    PERIOD $20,855.26 


New  England  Expansion 
Is  Started  by  Graphic 

Bangor,  Me. — Expansion  throughout  New 
England  has  been  started  by  the  Graphic 
Circuit  Co.,  with  acquisition  of  the  Milli- 
nocket  Opera  House  from  Charles  J.  Rusch. 
The  theatre  is  to  be  improved,  states  Samuel 
Kurson,  president  of  the  circuit. 


Dolores  Del  Rio  Wed 

Santa  Barbara,  Cal. — Tn  a  private  wed- 
ding here,  Dolores  Del  Rio  became  the  bride 
"i   Cedric  Gibbons,  M-G-M  art  director. 


Whale  Remains   with   Tiffany 

lames  Whale  will  continue  on  the  Tif- 
fany directors'  roster,  having  been  given  a 
term  contract  this  week.  Whale's  first  ap- 
pearance on  the  company  list  was  as  direc- 
tor  of   "Journey's    End,"    made   in    England. 


August    9,    19  3  0 


XI  o  t  i  o  n    P  i  c  t  it  r  e    A  e  it  s 


42c 


Stop   Us  If  Were  Wrong 


NED  DEPIXET  is  upstage  these  days  and 
rightlv  so  over  the  manner  in  which  "The 
Dawn    Patrol"    is    clicking    in    a    number    of 

cities. 

*  *     * 

Howard  Hawks,  director  of  "The  Dawn 
Patrol"  and  John  Monk  Saunders,  author,  have 
been  signed  to  lonq  term  contracts  by  First 
National  as  a  result  of  their  work  on  the  air 

picture. 

*  *     * 

With  an  ever-increasing  demand  for  his  serv- 
ices Jean  Hersholt  is  finding  the  tree-lance 
field  a  lucrative  one  insofar  as  he  is  concerned. 
His  latest  assignment  is  with  Universal,  having 
recently  signed  to  enact  the  featured  character 
role  in  "East  is  West."  which  Monta  Bell  is 
to  direct  and  "The  Cat  Creeps.'  Rupert  Julian 
directing.  The  latter  was  originally  titled  1  he 
Cat  and  the  Canary." 

*  *     * 

John  W.  Schwalm,  son  of  John  A.  Schwalm. 
president  Jezi-el  Photoflay  Co.,  and  manager  of 
the  Rialto,  Hamilton.  0.,  has  been  made  cavalry 
commander  at  Culver  Military  Academy.  His 
dad  contends  that  he  passed  his  ability  as  well 
as  his  name  down  to  his  son. 

*  *     * 

After  looking  at  a  test  of  Lucien  Littlefield, 
director  Harrv  Pollard,  who  is  preparing  to 
make  "The  Great  Day."  a  story  of  the  South 
for  M-G-M,  decided  to  make  a  change  in  the 
assingments  to  his  cast.  .- 

Instead  of  portraying  the  role  of  Pooch  in 
this  production,  Pollard  has  handed  Littlefield 
the  role  second  in  importance  to  those  of  Joan 
Crawford  and  Johnnie  Mack  Brown  who  will 
be   featured;  that  of  "Saphire." 

*  *     * 

Universal  now  is  considering  titles  for  the 
new  series  of  comedy  shorts  to  feature  C  harlie 
Murray  and  George  Sidney.  Ed  Kaufman  mil 
supervise.  Clarence  Hennecke  is  completing 
script  for  the  first. 

*  *     * 

Yvonne  Vallee,  wife  of  Maurice  Chevalier, 
will  appear  with  him  in  his  new  picture,  "The 

Plavboy  of  Paris." 

*  *     * 

Annua!  outing  of  the  industry  in  Boston 
territory  was  held  at  Pemberton  Inn,  Hull, 
Mass.  on  Monday,  Aug.  4.  There  was  a  sail 
dozen  Boston  harbor  for  those  desiring  to  make 
the  trip  by  water,  while  others  travelled  down 
by  auto.  There  were  the  usual  dinner,  games 
and  dancing.  Maurice  X.  Wolf,  district  man- 
ager of  Metro,  general  chairman,  was  assisted 
by  William  H.  Erb  of  Paramo, ml  and  F. 
Sliter   of  Educational. 


Regulate  Golf 

Ottawa  —  Vacant  lot  golf  courses 
have  been  placed  under  the  building 
restriction  by-laws  of  Ottawa  by  the 
City  Council  with  the  result  that  the 
golf  lots  can  only  be  established  in 
business  zones  of  the  Canadian 
Capital.  A  miniature  course  was 
started  by  J.  G.  Boyes  on  a  residential 
street  and  he  was  ordered  to  close 
down. 

The  civic  authorities  have  also  ruled 
that  the  golf  lots  must  close  at  mid- 
night every  night,  as  well  as  all  day- 
Sunday,  of  course.  Traffic  restrictions 
have  been  imposed  so  that  streets  will 
not  become  blocked  in  the  vicinity  of 
the  courses. 


Sounds  Just  Like  It 


The  Talkie  Producer— Excellent!  Ex- 
cellent.' I  have  never  heard  Miss  La 
Hotte's  voice  reproduce  so  icell.' 

The  Director — Good  Lord!  That  isn't 
Miss   La   Hott — that's   the   parrot! 

— Judge 


i  iress  Smith,  mid-west  manager  of  United 
Artists,  is  in  Minneapolis  on  an  extended 
trip.  *     *     * 

Universal  has  borrowed  Conrad  Nagel  from 
M-G-M  for  a  featured  spot  in  "The  Lady  Sur- 
renders." which  John  Stall!  will  direct. 

*  *      * 

Budd  Rogers  of  Sono  Art  is  continuing  to 
step  these  da\>.  He  has  closed  contracts  on 
"Cock  o'  the  Walk."  "What  a  Man,"  and  "The 
Dude  Wrangler"  for  the  Butterfield  circuit  in 
Michigan,  and  for  "Once  a  Gentleman,"  "The 
Big  Fight,"  "What  a  Man"  and  "Cock  o'  the 
Walk,"  for  the  Stanley-Fabian  houses  in  New 
Jersey.  *     *     * 

Josephine  Velez,  sister  of  Lupe,  makes  her 
film  debut  in  "Her  Man."  Pathe  production 
featuring  Helen  Twelvetrees,  Marjorie  Ratn- 
beau,  Phillips  Holmes  and  Ricardo  Cortes. 

*  *     * 

Edgar  Selwyn  will  direct  "War  Nurse," 
from  novel  by  Rebecca  West,  which  will  be 
produced   as  a   Cosmopolitan   special. 

*  *     * 

Manager  Joe  Franklin  of  B.  F.  Keith's  The- 
atre, Ottazva,  played  no  favorites  zvhen,  for 
a  Canadian  election  stunt,  he  qa/ve  autographed 
photographs  of  the  two  political  rivals,  W .  L. 
Mackenzie  King,  Liberal  leader,  and  Hon.  R. 
B.  Bennett,  Conservative  leader,  to  theatre  pat- 
rons on  request.    There  was  a  big  demand  and 

patronage  showed  an    immediate   improvement. 

*  *     * 

Tea  served  on  the  mezzanine  of  the  Cali- 
fornia, San  Francisco,  proved  popular  at  that 
theatre. 

*  *    * 

Harold  B.  Franklin,  Fox  West  Coast  chief- 
tan,  is  continuing  to  annex  titles.  His  latest  is 
honorary  president  of  tlie  Exhibitors  and  Ex- 
chaniicmen's  Benefit  Ass'n.,  in  Los  Angeles. 
W.  H .  I. oilier  is  chairman  of  this  year's  annual 

outing. 

*  *    * 

Don  Eddy,  who  does  RKO  publicity  on  the 
Coast,  sees  a  good  omen  in  the  fact  that  RKO 
means  "record"  in  the  Phillips  telegraph  code. 

*  *     * 

Richard  "Sheets"  Gallagher  and  his  zirife,  the 
former  Pauline  Mason  are  the  proud  parents 
of  a  seven-pound  son.  No  name  has  been  de- 
cided upon  for  the  infant. 


DESPITE  its  grim  title,  "Hell's  Island,"  the 
Columbia  picture  with  Jack  Holt  and 
Ralph  Graves  was  delivered  to  the  RKO  Or- 
pheum,  San  Francisco,  by  a  dainty  messenger, 
none  other  than  Miss  Dorothy  Sebastian,  who 
enacts  the  only  femininte  role  in  the  picture. 
Miss  Sebastian  volunteered  to  deliver  the  film 
direct  from  the  studio  in  Hollywood  to  the 
theatre  here  in  order  to  greet  the  audience  per- 
sonally.   It  was  her  first  visit  to  San  Francisco. 


Bebe  Daniels  got  a  real  kick  out  of  selection 
of  her  new  picture,  "Dixiana,"  for  the  charity 
shozv  at   the  Orpheum,  San  Francisco. 


Walter  Little  is  the  voice  of  more  stars  than 
any  double  in  the  business,  and  believe  him, 
it's  not  the  hardest  job  in  the  world.  Little, 
visiting  San  Francisco,  is  the  assemblyman  who 
represents  most  of  the  stars  of  Southern  Cali- 
fornia. "And  the  only  one  of  my  noted  con- 
stituents who  publicly  impresses  on  me  his 
views  on  public  questions  is  Will  Rogers,"  Lit- 
tle smiled.  "Except  that  he  claims  to  be  the 
only  Democrat  living,  Rogers  would  sweep 
California  for  United  States  senator.  At  that, 
if  he  ran  as  a  Democrat,  he  would  get  thou- 
sands  of   Republican  votes." 


To  have  been  able  to  capture  a  series  of  pic- 
tures of  George  Arliss,  famous  stage  and  screen 
star,  the  first  time  he  operated  a  film  camera, 
is  the  unusual  experience  of  W.  B.  Wagnon, 
Jr.,  son  of  the  San  Francisco  theatre  ozvner. 
"Bill"  Wagnon  has  just  returned  from  a  two- 
zveeks'  trip  to  the  Yosemite  V alley.  He  carried 
zmth  him  a  portable  motion  picture  camera. 


Although  he  had  been  granted  an  America 
visa  before  he  left  England,  Shale  Gardiner, 
British  actor,  found  on  his  arrival  in  Canada 
to  proceed  to  Hollywood  that  he  had  been 
barred  from  the  United  States  under  the  quota. 
He  had  previously  been  in  Hollywood  where 
he  had  played  in  "Disraeli,"  "Three  Live 
Ghosts"  and  "Three  Passions."  Gardiner  plans 
to  return  to  England  to  go  into  vaudeville,  he 

says. 

*  *     * 

Murray  Fed  has  assumed  charge  of  the 
William  Morris  Agency   office    in   Hollywood. 

*  *     * 

Maybe  the  leathernecks  won't  be  sore  at  the 
billing  on  Columbia's  "Soldiers  and  Women," 
which  is  a  story  of  marines.  Ever  hear  of  a 
marine  relishing  being  called  "soldier?" 


Ouch! 

Hollywood — "Chick"  Lewis,  editor  of 
the  Managers  Round  Table  Club,  visit- 
ing Hollywood  and  trying  to  find  out 
the  inside  of  picture  making,  ran  into 
one  of  those  famous  California  periodic 
heat  waves  last  week.  "Chick," 
sweltered  with  the  old  thermometer 
hitting  around  90. 

On  one  of  those  hot  days,  he  did 
some  visiting  at  the  United  Artists 
studios.  While  sitting  in  the  office  of 
Harry  Brand,  and  cussing  and  discuss- 
ing the  weather,  the  sound  projection 
in  the  building  nearby  started  playing 
the  music  for  "My  Sunny  California" — 
and  "Chick"  graciously  folded  up! 


42.1 


.1/  ot  i  o  )>    P  i  c  t  u  r  e    N  e  w  s 


A  it  oust    9  ,    ]  9  3  0 


Language,  Cost  of 
Reproducers  Balk 
Sound  in  Poland 


Washington — Language  barrier  and  cost 
of  reproducing  equipment  are  holding  the 
development  of  sound  in  check  in  Poland 
according  to  the  survey  of  European  mar- 
kets conducted  by  the  M.  P.  Division  of  the 
I  )ept.  of  I  '<  immerce. 

Supplementing  these  two  trade  factors  is 
the  unsatisfactory  year  through  which  Pol- 
ish theatre  owners  have  been  passing.  To 
compete  with  the  limited  number  of  the 
houses  wired  for  sound,  other  showmen 
have  been  compelled  to  add  vaudeville,  and 
the  increased  overhead  was  not  offset  by 
grosses   . 

In  Switzerland,  despite  public  apathy  and, 
in  some  cases,  objections  to  talkers,  the 
trade  believes  sound  is  here  to  stay  and  ac- 
cordingly is  making  plans  to  equip  theatres. 

The  report,  covering  these  two  countries, 
tdl lows  : 

POLAND 

By    GILBERT    REDFERN 
Assistant    Trade    Commissioner,     Warsaw 

While  the  advent  of  the  sound  film  has  been 
the  cause  of  uncertainty  and  anxiety  to  the 
trade  in  Poland,  it  has  had  a  very  beneficial 
effect  on  the  local  industry.  During  recent 
months  a  pronounced  demand  from  several  Eu- 
ropean countries,  notably  France,  Germany,  and 
Czechoslovakia,  has  sprung  up  for  Polish  silent 
films,  and  it  is  reported  that  better  prices  are 
now  being  realized  for  them  than  the  producers 
had  ever  hoped  for.  It  is  hardly  likely  that  this 
unexpected  demand  is  raising  the  Polish  indus- 
try to  a  position  of  affluence,  but  it  undoubtedly 
means  that  the  business  is  not  so  unprofitable 
as  it  would  have  been  without  the  advent  of  the 
sound  film. 

The  sound  film  has  been  by  no  means  en- 
thusiastically received  in  Poland.  To  begin 
with,  only  a  very  small  percentage  of  the  Pol- 
ish people  understand  English.  The  criticism  is 
also  generally  made  that  the  sound  films  so 
far  exhibited  have  been  lacking  in  artistic 
merit.  The  Poles  have  a  highly  developed  art- 
istic sense.-  It  is  the  custom,  when  exhibiting 
a  feature  sound  film  in  Poland,  to  cut  out  the 
dialogue  completely,  virtually  making  it  a  silent 
film  with  musical  accompaniment  and  with  sub- 
titles in  Polish. 

Apart  from  the  language  difficulty,  the  ma- 
jority of  Polish  cinema  owners  are  restrained 
from  installing  sound  reproduction  equipment 
because  they  can  not  afford  it.  A  number  of 
the  leading  owners  in  the  large  cities,  however, 
are  still  waiting  for  the  cost  of  the  principal 
American  makes  to  come  down  or  hoping  that 
a  cheaper  set  of  unquestionable  quality  will 
come  on  the  market,  Twenty  thousand  dollars 
or  thereabouts  for  renting  sound  reproduction 
equipment  is  a  considerable  amount  for  a  Polish 
cinema    proprietor. 

No  sound  equipment  is  yet  manufactured  lo- 
cally, and  experiments  so  far  made  with  French 
and    German    sets    have    not    given    satisfaction. 

Apart  from  the  perplexing  situation  caused 
D)  tin  entr\  of  the  sound  film,  owners  of  the 
atres  in  Poland  in  general  had  an  unsatisfac- 
tory financial  year  in  1929.  Thej  were  greatly 
affected  by  the  abnormally  severe  weather  in 
the  inst  three  months  of  the  year  and  later  by 
the  acute  industrial  depression.  To  compete 
with  the  talkies,  many  owners  of  silent  houses 
now  offering  vaudeville  programs.  This,  of 
course,  means  an  appreciable  addition  to  their 
costs.  The  price  of  silent  films  also  increased 
considerably  during  the  year. 

Polish    feature    films    completed    during    1929 


tot  iled  12,  as  compared  with  a  production  of 
14  in  1928.  It  is  estimated  by  the  trade  that 
the  average  production  cost  per  film  in  1929 
was  in  the  neighborhood  of  $30,000,  whereas 
in  1928  the  average  production  cost  was  esti- 
mated at  about  $25,000.  The  following  is  a  list 
of  Polish  completions  during  the  past  year, 
with  name  and  address  of  the  producing  com- 
panies, all  at  Warsaw : 

Mocny    Szlowiek — Gloria,    Marszalkowska,    119. 
Szlakiem    llanby — Starfilm,     Marszalkowska    125. 
Pod   Bandera   Milosci — Lux,  Jasna  24. 
9  25    Jarfilm.   Nowy   Swiat    19. 

Piilicmajster    Tagiejew — Leofilm,    Xowy    Swiat   39. 
Kobieta   Ktora  Grzecha   Pragnie— Bieganski,   Krolew- 
ska  35.  ! 

Moralnosc    Pani    Dtilskiej — Heros,    Jerozolimska   31.  J 
Halka — Wirfilm,    Sienkiewicza    12. 
Mascotte — Horodyski    St.    Didier   Co.,    Mazowiecka.  I 
Z   Dnia   na    Dzien — Enhafilm,   Marszalkowska   125. 
Grzeszna    Milosc — Sfinks,    St.    Krzyska    35. 
Pierwsza    Milosc   Kosciuszki — Bigoszt,    Hoza   56. 

The  following  table  shows  the  films  imported 
into  Poland,  classified  as  to  countries  of  origin, 
as  reported  by  the  Film  Bureau  of  the  Ministry 
of  the  Interior.  No  figures  are  available  for 
1929 : 

Imports    of    Motion-Picture  Films    Into  Poland 

Country  of  Origin             1924  1925  1926  1927  1928 

Austria    84  81  59  59  73 

Czechoslovakia     2  3  1  13  6 

Denmark     18  8  19  17  15 

France     180  283  175  274  250 

Germany     217  130  146  350  337 

Great    Britain    17  4  8  ii  58 

Italy    36  34  19  10  26 

Soviet   Russia   2  6  4  10  30 

Sweden     7  4  2  10  4 

United    States    370  629     1,043  1,294  1,443 

Other    countries    7  7  1  12  61 

Total     940    1,189      1,477    2,082     2,303 

No  authoritative  figures  are  yet  available  on 
the  number  of  cinemas  or  the  aggregate  seating 
capacity.  There  were,  however,  no  comple- 
tions of  outstanding  importance  during  1929, 
and  the  trade  estimates  that  the  total  seating 
capacity  was  increased  but  slightly  during  the 
year. 

The  latest  figures  given  in  the  "Film  Alma- 
nac," a  trade  publication,  shows  a  total  of  861 
registered  picture  theatres  in  Poland,  with  an 
aggregate  seating  capacity  of  200,000  to  225,- 
000.  Since  many  of  these  are  small  town 
houses,  the  seating  capacity  is  largely  guess- 
work. Moreover,  it  is  estimated  that  not  more 
than  30  per  cent  of  the  cinemas  in  Poland 
are  open  all  the  year;  most  of  the  small  town 
houses  are  open  only  occasionally  during  the 
week,  while  in  holiday  resorts,  health  resorts, 
etc.,  cinemas  are  open  only  for  three  or  four 
months  of  the  year. 

At  the  end  of  1929  the  following  cinemas 
had  been  equipped  with  sound  reproduction  ap- 
paratus :  Splendid,  Warsaw;  Palace,  Lemberg ; 
Swiatowid,  Warsaw ;  Splendid,  Lodz ;  Uciecha, 
Cracow;  Tencza,  Warsaw;  Apollo,  Lemberg; 
and  Sztuka,   Cracow. 

The  following  houses  were  being  wired:  At- 
lantic, Warsaw ;  Colosseum,  Krolewska  Huta  ; 
Rialto,  Kotowice;  and  Kino  Miejskie,  Rielsko. 

The  Capitol  in  Lodz  and  the  Quo  Vadis  and 
Palace  in  Warsaw  have  experimented  with 
French  and  German  sound  reproduction  equip- 
ment; but  the  results  obtained,  it  is  reported, 
were  unsatisfactory. 

So  far,  only  one  studio  in  Poland  is  known 
to  have  been  equipped  for  the  production  of 
sound  film's.  This  is  the  Syrena  'studio  on 
Wisniowa  Street,  Warsaw,  owned  by  the  lead- 
ing gramophone  record  producer  in  the  coun- 
try. It  is  the  understanding  that  for  the  pies 
cut  the  Syrena  company  will  make  only  shorts. 

SWITZERLAND 

By    HENRY    E.    STEBBINS 
Clerk    to    American    Com'l    Attache,    Berne 

The  greatest  change  in  the  situation  in  Swit- 
zerland since  the  opening  of  the  first  cinema 
was  the  inauguration  on  March  8,  1929,  of  the 
first  talking  picture.  This  revolutionary  devel- 
opment came  late  in  Switzerland  for  several 
reasons,  the  language  difficulty  was  by  no 
means  the  least  of  these.  One-language  pro 
jection  is  not  sufficient  in  Switzerland,  This 
situation  lias  been  a  problem  in  the  silent  pic- 
tures and  is  merely  accentuated  in  the  talkies. 
The  second  contributory  cause  of  the  slowness 


Swiss  Make  Plans 
To  Go  Sound- Wise; 
Theatres  Wiring 

in  arrival  of  the  sound  film  in  the  country 
is  the  policy  of  the  general  European  film  dis- 
tributors, who  look  upon  Switzerland  as  a  mar- 
ket decidely  secondary  in  importance  to  such 
countries  as  England,  France  and  ( iermany.  As 
a  non-producing  country,  Switzerland  was  a 
tempting  market  for  left-over  silent  films  which 
accumulated  rapidly  after  the  first  w-ave  of 
popularity  for  the  talkie  was  manifested  in  the 
United  States.  Finally,  the  Swiss  theatre 
owners  and  managers  balked  at  the  high  price 
of  sound  installations.  With  the  market  frankly 
glutted,  owners  whose  houses  were  rarely,  if 
ever,  packed  did  not  feel  justified  in  making 
large  outlays  for  a  development  which  they  felt 
in  many  cases  would  not  give  them  the  neces- 
sary increased  patronage. 

However,  with  the  opening  of  the  Orient 
Theatre  in  Zurich  for  sound  projection  in 
March,  others  followed  at  varying  intervals. 
The  Orient  was  equipped  with  the  German 
Tobis  sound  appartus.  Today  there  are  10 
cinemas  in  Switzerland  equipped  to  show  sound 
films.  They  are,  aside  from  the  Orient,  which 
seats  700,  the  Capitol  in  Zurich,  seating  1,300; 
the  Apollo,  Zurich,  seating  2,000;  the  Alham- 
bra,  Geneva,  seating  1,300;  the  Molard.  Geneva, 
seating  670;  the  Capitol  in  Basel,  seating  1,200: 
the  Palace  in  Basel,  equipped  with  the  German 
Tobis  Klangfilm  apparatus  and  seating  500 : 
the  Flora  in  Lucerne,  seating  380 ;  and  the 
Splendid-Place  in  Berne,  seating  700.  All  those 
in  which  the  equipment  is  not  specifically  men- 
tioned have  American  apparatus. 

Plans  for  wiring  the  Kapitol,  Berne's  newest 
cinema,  have  been  postponed  indefinitely  on  ac- 
count of  the  expense.  In  spite  of  this  handicap, 
the  Kapitol  continues  to  run  feature  films  to 
large  audiences.  They  are  now  showing  silent 
versions  of  well  known  American  talkies. 
Doubtless  this  theatre  will  be  wired  during 
1930.  The  Bubenberg  Theatre  in  Berne,  seat- 
ing  (>00,  will  be  wired  early  in  the  year. 

Other  plans  for  1930  include  the  wiring  of 
the  Scala  in  Zurich,  seating  capacity  1,100. 
This  is  a  new  theatre,  having  been  completed 
in  1929.  Plans  are  also  being  made  for  the 
wiring  of  the  Pax  in  Locarno,  which  seats 
300.  This  latter  is  in  the  Italian-speaking  Can- 
ton of  Switzerland.  Plans  doubtless  include 
the  wiring  of  certain  theatres  in  Lausanne, 
most  probably  the  Moderne,  although  no  infor- 
mation is  definitely  available  on  this  point  as 
yet.  The  Scala  in  Bienne  was  wired  early  in 
1930. 

Theatre  Building  Slight 

Seven  new  cinemas  were  completed  in  Swit- 
zerland during  1929,  while  four  were  closed. 
The  new  theatres  are  the  Picadally  in  Zurich, 
seating  250;  the  Colosseum  in  Zurich,  seating 
350;  the  Lichtspiele  in  Bischofzell,  seating  220; 
the  Bel-Air  in  Yverdon,  seating  650;  the  Kapi- 
tol in  Berne,  seating  874;  the  Scala  in  Bienne. 
seating  1,000;  and  the  Capitol  in  Bienne,  seat- 
ing 1,200.  The  four  theatres  that  were  closed 
were  the  Eden  in  Zurich,  with  350  seats ;  the 
Maxim  in  Zurich,  with  600  seats:  the  Union 
in  St.  Gall,  with  270  seats;  and  the  Klein  in 
Schaffhausen.  In  addition  to  these,  two  cine- 
mas with  only  occasional  performances,  the 
Excelsior  at  Binningen  and  the  Seewadel  at 
Bauma.  were  closed.  The  total  net  increased 
seating  capacity  was  therefore  only  a  little  over 
3,000.  Three  cinemas  were  reconstructed  dur- 
um the  year,  the  Gottardo  in  Bellinzona,  with 
300  seats,  the  Palace  in  Lucerne,  with  380  seats, 
and    the    Moderne   in   Lucerne,    with  600  seats. 

Arrangements  have  been  made  for  the  open- 
ing of  seven  new  cinemas  during  1930.  They 
are  to  be  the  Lichtspiele  in  Sehwandetl.  the 
Kino  l.cu/inger  in   Frauenfeld,  and  one  each  in 


August   9 ,    1930 


M  o  t  i  o  n    Picture    News 


42e 


Wattwil,  Lugano,  St.  Gall,  Leistal,  and  Schaff- 
hausen.  The  Lichtbuhne  in  Zurich,  now  seat- 
ing 450,  will  probably  be  enlarged  during  1930. 
Several  new  companies  have  been  formed 
during  the  past  year  for  the  promotion  and 
sale  of  motion  pictures  in  Switzerland.  From 
the  American  point  of  view  the  most  impor- 
tant of  these  is  the  branch  of  an  American  dis- 
tributor in  Geneva.  Other  new  film  promotion 
agencies  in  Switzerland  are  the  Cenflag  A.  G., 
of  Lucerne,  with  a  capital  of  70,000  francs; 
the  ESA  S.-A.,  of  Bienne,  with  a  capital  of 
3,000  francs;  and  the  Standard  Cine-Photo  A. 
G.,  of  Zurich,  with  a  capital  of  20,000  francs. 
The  Cie  Generale  du  Cinematographe,  which 
in  1928  was  moved  from  Geneva  to  Zurich,  in- 
creased its  capital  and  plans  some  expansion, 
although  the  expected  fusion  with  Emelka  did 
not  materialize. 

Trade  Strong  for  Sound 

Differences  in  the  professional  and  lay  at- 
titude toward  the  talkie  have  been  wide.  After 
the  first  sound  film  was  shown  in  Basel,  the 
Easier  Xachrichten,  a  large  daily  newspaper, 
conducted  in  its  correspondence  columns  a 
forum  on  the  future  of  the  talking  picture. 
As  comparatively  few  of  the  readers  of  the 
Xachrichten  had  had  much  of  an  opportunity 
to  judge  the  talkies,  the  forum  lasted  only  a 
few  days.  What  opinions  were  given,  however, 
were,  on  the  whole,  unfavorable  and  immature. 
As  might  be  expected,  the  loudest  cry  came 
from  those  who  felt  that  the  language  feature 
was  the  greatest  handicap.  L'p  to  that  time, 
Basel  audiences  had  had  opportunities  to  see 
only  American — that  is,  English-speaking — 
films.  The  demand,  of  course,  was  for  Ger- 
man dialogue.  A  few  protests  were  made 
against  the  mechanics  of  reproduction,  one  cor- 
respondent claiming  that  the  women's  voices 
sounded  like  men's  and  the  men's  like  bass 
drums. 

Those  in  favor  of  the  talking  film  empha- 
sized the  musical  aspects  of  the  presentation, 
especially  songs  and  dances,  which  the  people 
could  see  were  actually  synchronized.  One 
difficulty  which  arises  in  Switzerland  in  re- 
spect to  this  question  is  the  fact  that  actually 
synchronized  pictures — that  is.  the  so-called 
"100  per  cent  all-talking"--can  not  be  shown 
in  English  versions.  In  its  stead  must  be 
shown  silent  pictures  with  a  synchronized  sound 
accompaniment,  which,  after  all,  is  very  similar 
to  the  old  silent  picture  aided  by  an  orchestra. 
Short  musical  subjects,  songs  even  though  sung 
in  English,  have  a  great  appeal,  but  there  is 
undoubted  irritation  at  the  dialogue  parts  of 
sound   pictures  when   the  language   is   English. 

The  opinion  of  the  trade  is,  on  the  whole, 
decidedly  favorable  toward  sound  pictures. 
Owners  and  managers  realize  that  the  talkie, 
like  the  radio,  has  come  to  stay.  For  a  large 
part  they  pin  their  hopes  on  the  productions 
of  the  German  and  French  studios.  At  pres- 
ent the  American  sound  picture  rules  the  mar- 
ket;  whether  it  will  continue  to  do  so  is  an 
open  question.  If  the  German  and  French  stu- 
dios can  produce  sound  films  approaching  the 
American  product  in  quality,  the  Swiss  public 
and  theatre  owners  will  be  satisfied.  The  solu- 
tion, as  far  as  the  Swiss  market  for  American 
producers  is  concerned,  is  to  concentrate  on 
musical  comedies,  operettas,  etc.,  as  well  as 
high-grade  musical  short  subjects.  The  people 
will  soon  lose  interest  in  the  mechanical  device 
as  such  and  as  displayed  in  sound  synchroniza- 
tion of  silent  pictures.  What  they  want  is  the 
added  realism  given  to  the  movies  by  actual 
synchronization.  If  this  is  in  the  form  of  music 
and  dancing  they  will  flock  to  see  it,  but  if  it 
differs  little  from  the  old  silent  picture  they 
will  confer  their  patronage  on  talking  pictures 
made  by  the  Germans  and  the  French. 

The  general  feeling  is  that  the  best  films  are 
American — which  is  natural,  it  is  claimed,  be- 
cause most  of  the  films  shown  are  American. 
Second  in  importance  after  American  films  are 
the  German.  Certain  German  stars  are  im- 
mensely popular  in  Switzerland,  at  least  in  the 
German-speaking  part,  and  there  can  be  no 
don] it  of  the  general  popularity  of  German 
films.     It    is    usually    the    Germans    who    come 


Radio's  Hook-up 

San  Francisco — New  trend  is  de- 
veloping in  the  radio  industry,  is 
pointed  out  by  Philip  A.  Fisher  of 
Gorman,  Kayser  &  Co.,  in  the  second 
edition  of  their  pamphlet,  "Better 
Things  in  Store  for  the  Radio  In- 
dustry." A  definite  sales  tie-in  is  de- 
veloping between  the  radio  and  the 
motion  picture  companies.  Radio 
companies  are  featuring  the  stars  and 
productions  of  the  affiliated  motion 
picture  units  in  their  advertising.  In 
return,  the  film  companies  are  grant- 
ing the  exclusive  right  to  exhibit  cer- 
tain radios  in  the  lobbies  of  controlled 
theatres.  This  arrangement  has  proved 
particularly  profitable  when  phono- 
graph records  of  the  song  hits  appear- 
ing at  the  theatre  are  sold  near  the 
radio  on  exhibit. 


into  Switzerland  to  film  Alpine  pictures,  such 
as  the  "Drama  of  the  Matterhorn"  and  the 
"White  Hell  of  the  Piz  Palu."  French  films 
are  generally  not  popular.  ( )ne  French  talkie 
has  been  shown  in  Berne,  but  was  by  no  means 
a  great  success.  A  certain  amount  of  English 
films  are  shown,  but  they  are  almost  invaria- 
bly poor.  The  German  version  of  the  English 
talkie  "Atlantic,''  however,  had  great  success 
in   Zurich. 

On  the  whole,  the  people  like  spectacles.  Ger- 
man romances  are  usually  good  drawing  cards, 
as  are  American  western  pictures. 

Production  Nondescript 

Production    in    1929    was    even    less    than    in 

1928.  The  Schweizerische  Schul  und  Volks- 
kino  turned  out  four  pictures,  all  silent  and  all 
having  to  do  with  the  industries  of  the  coun- 
try. They  were  on  the  dairy  industry,  horse 
breeding,  cattle  breeding,  and  the  textile-ma- 
chinery industry. 

The  Helvetia  A.  G.,  of  Berne,  reached  its 
peak  in  the  production  of  its  first  picture,  "Pe- 
tronelle."  which  was  produced  in  1928  and  for 
tlie  production  of  which  the.  Helvetia  company 
was  originally  formed.  Since  then  it  has  de- 
clined noticeably.  In  1929  it  made  only  two 
films,  one  of  three  reels  and  one  of  six.  The 
short  picture  was  called  "Sport  Rivals"  and 
was  taken  in  the  skiing  fields  of  the  Jungfrau- 
joch  and  Murren.  The  other,  called  "The  Path 
Through  the  Night,"  was  made  in  England. 

The  Praesens  Film  Co.,  of  Zurich,  made  one 
picture  as  propaganda  against  the  evils  of  al- 
cohol. The  producers  of  this  film  felt  that 
they  had  to  go  carefully  in  making  the  picture, 
for  fear  of  offending  the  general  public,  and 
the  result  was  rather  ineffectual.  The  Eggli 
Co.  made  one  film  on  rifle  shooting  in  Switzer- 
land. 

No  sound  films  were  made  in  Switzerland 
during  1929,  for  there  are  no  studios  equipped 
to  make  such  productions.  In  all  likelihood, 
there  will  be  no  attempt  made  at  such  pro- 
ductions   in   the   country  during    1930. 

Censorship  is  in  the  hands  of  the  cantonal 
authorities,  who  exercise  their  right  in  a  very 
liberal  way.  A  representative  of  the  control 
board  makes  a  weekly  round  of  the  cinema 
theatres,  notes  what  parts  of  pictures  he  feels 
are  objectionable,  and  advises  the  owner  of  the 
theatre  in  a  friendly  way  to  cut  out  those  por- 
tions. Full  cooperation  is  received  from  the 
theatre  owners,  and  as  a  result  there  is  rarely 
any  publicity  in  regard  to  censored  films.  The 
general  public  never  knows  when  a  film  has 
been  censored.  Very  rarely  are  whole  pictures 
not  allowed  to  be  shown.  Zurich  and  Lucerne 
are    the    two    strictest    cantons.      In    Zurich,    in 

1929,  649  pictures  were  reviewed  by  the  cen- 
sors, and  of  these  644  were  allowed  to  be 
shown,   and  only  49  of   them  were  cut. 

What  amounts,  however,  to  a  very  real  cen- 
sorship, although  not  a  moral  or  political  one, 
is  the  system  employed  wherebv  pictures  are 
cut  to  conform  to  the  demand  for  two- feature 


pictures  in  a  two-hour  show.  Often  pictures 
are  so  drastically  cut  that  the  continuity  is 
ruined.  Whole  slices  are  taken  out  which  are 
of  the  utmost  importance  to  a  clear  under- 
standing of  the  picture.  It  is  true  now,  how- 
ever, that  this  tendency  to  cut  is  being  con- 
trolled in  the  showing  of  American  talking 
pictures,  which  are  of  such  length  that  it  is 
manifestly  impossible  to  show  two  features  in 
one  period. 


Management  Deal  with 
U.  P.  Made  by  Gaumont 

London — Gaumont  British  has  closed  a 
five-year  contract  for  management  of  the 
United  Picture  Theatres  circuit.  Gaumont 
is  to  have  full  charge  of  booking  and  oper- 
ation. Any  difference  arising  out  of  the 
agreement  is  to  be  submitted  to  arbitra- 
tion. Gaumont  is  to  receive  $52,000  an- 
nually for  expenses  and  additional  $15,000 
and  10  per  cent  of  distributed  dividends. 
The  first  sum,  it  is  said,  is  less  than  annual 
operating  expense  of  United  and  the  second 
the  fee  formerly  paid  to  its  managing  di- 
rector. 


Fox  Sets  1930-31  Films 
In  Number  of  Loew  Spots 

Fox  has  closed  with  Loew's  for  a  number 
of  bookings.  At  New  Orleans,  the  product 
will  be  split  with  Publix.  At  Cleveland, 
Loew's  State,  Stillman,  Cameo  and  other 
houses  will  play  Fox.  Other  theatres  in- 
cluded in  the  deal  are :  Great  Lakes,  Buf- 
falo; Rochester,  Rochester;  Midland,  Kan- 
sas City ;  Loew's,  Norfolk ;  Broad,  Colum- 
bus ;  Loew's,  Dayton,  O. ;  Grand  and  Vic- 
tory, Evansville,  Ind. ;  Loew's,  Memphis, 
Penn   and  Aldine.   Pittsburgh. 


Coast  Seeks  Listing 

Of  Amusement  Stocks 

Los  Angeles  —  Listing  of  amusement 
stocks  on  the  Los  Angeles  Stock  Exchange 
is  being  sought.  This  would  not  interfere 
with  existing  listings,  it  is  stated.  The  west- 
ern market  would  provide  48-hour  transfer 
service  on  certificates,  as  against  three  to 
six  weeks  as  at  present.  The  three  to  four 
hours'  difference  in  time  also  would  pro- 
vide additional  trading  hours. 


Gloria  to  Continue  Her 
"Trial  Separation"  Plan 

Hollywood — Gloria  Swanson  intends  to 
continue  the  "trial  separation"  from  her 
husband,  the  Marquis  de  la  Falaise  de  la 
Cordray,  she  said  in  a  statement  here.  The 
couple  have  lived  apart  for  a  year. 


Kirkwood  Gets  Decree 

Los  Angeles — Because,  he  said,  he  dis- 
agreed with  his  wife's  modern  ideas  about 
a  career  and  separate  home,  she  deserted 
him  for  which  James  Kirkwood  was  grant- 
ed a  divorce,  shattering  Hollywood's  "ideal 
romance."  When  Lila  left  him,  she  shared 
a  home  with  Marv  Nolan,  it  is  stated. 


Two  $2  Openings  in  Aug. 

Three  $2  top  showings  open  on  Broadway 
in  August.  They  are:  "Hell's  Angels," 
opening  Aug.  15  at  the  Criterion  and 
Gaiety,  and  "Abraham  Lincoln,"  opening 
Aug.  25  at  the  Central. 


■  ■ 


42f 


Motion    Picture    A  e  w  s 


August    9  ,    19  3  0 


M 


herself  into 
screen  oblivion  by  overestimating  her  im- 
portance to  the  industry.  A  current  case  of  that 
is  a  certain  blonde  who  rose  from  a  $25-a-week 
job  to  a  contract  of  $1,500.  She  thought  she  was 
so  necessary  to  the  films  that  any  company  would 
grab  her  if  she  were  free — and  that  was  her  fatal 
error. 

Her  last  contract  increase  was  from  $500  to 
$1,500  a  week  and  when  one  considers  her  limited 
assets,  that  salary  was  a  Hollywood  miracle.  She 
isn't  pretty,  she  isn't  clever,  she  isn't  sweet.  She's 
just  a  blonde  and  for  a  while  she  had  all  the 
executives  believing  she  was  a  tremendous  box- 
office  attraction. 

Her  recent  pictures  have  been  poor  and  she        

foolishly  believed  the  advice  of  these  so-called 
friends  who  told  her  the  trouble  was  in  the 
story  weakness  and  that  she  should  demand 
better  scenarios.  So  she  dumbly  followed  the 
admonition  and  started  the  battle  which  re- 
sulted in  her  parting  from  the  company  that 
had  taken  her  from  obscurity  into  stardom. 

Now  the  little  girl  thought  that  all  she  had 
to  do  was  sit  at  home  for  a  couple  of  hours 
after  news  of  her  contractual  freedom  leaked 
out  and  all  the  movie  companies  on  the  Coast 
would  be  telephoning  to  secure  her  services. 
She  was  wrong.  Not  only  was  there  no  line 
of  producers  forming  to  the  right  of  her  door- 
way but  even  her  agent's  best  market  efforts 
failed  to  get  her  a  new  contract.  Unless  she 
can  get  good  roles  within  the  next  three  months 
she'll  be  so  dead  as  far  as  the  screen  is  con- 
cerned she'll  never  again  get  leads. — N.  Y. 
Graphic. 

*    *    * 


TTieif  say 


Tit  for  Tat 

If  you've  heard  this  one,  try  and  stop 
me.  Little  Billy,  the  midget  is  wearing 
child's  clothes  in  a  picture  for  Pathe. 
The  other  day  at  lunch,  he  went  to  a 
nearby  restaurant  smoking  a  cigar. 

A  motherly-looking  woman  stopped 
him.  "Little  boy,"  she  reproved,  "does 
your  mother  know  you  smoke?" 

"Madam."  replied  Billy,  "does  your 
husband  know  you  speak  to  strange 
men?"— Carroll  in   Los  Angeles   Herald. 


John  Boles  is  not  supposed  to  be  photo- 
graphed with  his  two  little  girls  or  his  wife. 
Nothing  legal  about  it.  Just  understood 
between  the  dashing  John  and  the  company 
that  holds  his  contract.  The  contented  fireside 
plays  havoc  to  the  romantic  fires  that  fan  in 
the  bosoms  of  the  sweet  sixteens.  A  romantic 
actor,  too  insistently  happy,  is  not  the  box 
office  fire  he  might  be.  Let  the  nursemaid 
Lotharios  deny  it  as  they  will.  It  has  been 
proved  before. — Motion  Picture. 


.  AIirrlC0fF1b^Mr 


*Vjy  <HoU  Aff  DOW  «" 
'      GWM»'r  "£-"'' 


Movie  stars  save  themselves  brain 
fag  and  while  away  the  time  by  em- 
ploying   bridge    doubles    to    play    for 

them. 

— Judge 


Carnivals  Banned 

Montreal — Only  top-class  travelling 
circuses  will  be  able  to  play  Montreal 
in  future  as  a  result  of  the  decision 
of  the  city  council  to  ban  all  small 
tent  shows  and  carnival  companies. 
The  local  license  fee  for  the  big  tent 
shows  has  been  fixed  at  $1,000  per  day. 


SUCH  pictures  as  "All  Quiet  on  the  Western 
Front''    and    "Journey's    End"    give    the    lie 


to  any  attenuated  remnant  of  claim  as  to  the 
dignity  and  the  nobility  of  war,  and  paint  it 
for  what  it  is — the  ultimate  climax  of  stupidity, 
the  colossal  failure  of  human  intelligence  to 
deal  with  problems  distinctly  human,  the  devil's 
laugh  at  decency. 

See  "All  Quiet  on  the  Western  Front"  and 
"Journey's  End"  and  learn  what  war  actually 
is— not  what  it  is  pictured  to  be. 

It  will  be  a  great  revelation  that  may  help 
convert  you  to  the  great  cause  of  World  Peace. 
— Editorial  in  N.  Y.  Mirror. 

Radio,  after  paying  Edna  Ferber  125 
grand  for  rights  to  her  incomparable 
"Cimarron,"  has  cast  Richard  Dix, 
superannuated  campus  cut  -  up,  as 
Yancey  Cravat. 

Dix  is  as  far  from  our  idea  of 
Yancey  as  Vassar  is  from  Cripple 
Creek.  With  such  a  great  story  it 
would  have  paid  Radio  to  shop  around 
for  the  type. 

But  things  being  as  they  are,  we 
now  suggest  Polly  Moran  for  Sabra, 
Charlie  Murray  for  Sol  Levy  and  Wal- 
lace Beery  for  fsaiah.  Possibly  Roscoe 
Arbuckle  could  stage  a  comeback  as 
Little  Cim.— The   Allied   Exhibitor. 


For  years  popular  humorists  have  derided 
what  they  deemed  the  low  mean  of  intel- 
ligence prevalent  in  Hollywood.  They  have 
called  down  the  fury  of  the  gods  on  hare- 
brained ingenues  with  a  predisposition  toward 
attitudinizing,  who  romp  through  the  years  ac- 
quiring nothing  but  imported  motor-cars  and 
swollen  bank  accounts.  But  the  talkies  have 
given  the  lie  to  their  much-publicized  theory. 
The  day  of  the  moronic  motion  picture  actress 
whose  eye-rollings  brought  her  fame  and  money 
is  past.  Beauty,  happily,  still  receives  its  re- 
wards. But  intelligence  no  longer  goes  un- 
recognized.— Sherwood  in  N.  Y.  Post. 
*     *     * 

Alice  White  is  trying  to  go  the  way 
of  all  Hollywood.  You  start  as  a  fire- 
brand, a  cut-up;  and  then  you  become 
genteel  and  "cultured."  We  hope  that 
Alice  is  just  doing  it  for  a  stunt  and 
that  it  won't  take. — Screenland. 


First  it  was  Nancy  Carroll  who  was  rescued 
at  sea;  now  it's  Claire  Windsor,  Well,  it's 
something  of  an  improvement  over  being  kid- 
napped or  having  one's  jewels  stolen,  anyway. 
— N.    Y.  Journal. 


A 


the  moment,  Alice  White,  the  synthetic 
IT  girl  of  the  movies,  is  very  decidedly  a 
blonde,  which,  after  all,  is  only  a  reversion  to 
type,  for  her  bobbed  head  was  golden  when  she 
started  her  picture  career. 

The  red  hair,  which  was  widely  publicized, 
was  a  thought  of  the  magnates  at  the  First 
National  studios,  and  not  such  a  brilliant 
thought,  at  that. 

You  see,  Alice — she  was  born  Alva,  by  the 
way — burst  upon  Hollywood  just  when  Clara 
Bow  was  getting  well  started  and  well  adver- 
tised as  a  reigning  red-haired  flapper  type. 

Pirst  National  wanted  a  Bow  of  its  own,  and 
tiny  Miss  White  seemed  to  fill  all  of  the  re- 
quirements except  as  to  coloring,  which,  after 
all,  is  no  great  difficulty  to  surmount  out  here. 

Alice  was  not  just  a  flapper  TYPE.  She 
was,  and  still  is,  a  genuine  flapper,  heart  and 
soul.  So  overnight  she  became  a  red-head  and 
was  heralded  as  the  only  rival  of  the  only  Bow. 

As  a  matter  of  fact,  Alice  had  no  voice  in 
the  proceedings.  The  studio  officials  com- 
manded color  and  got  it,  over  Alice's  mild 
objections. 

Naturally  enough,  Clara  Bow  was  mad — and 
said  so.  For  a  long  time  she  and  Alice  didn't 
speak  when  they  happened  to  meet  in  any  of 
the  restaurants. 

Which,  after  all,  was  just  as  well,  for  any 
sort  of  words  would  have  led  to  an  encounter 
in  which  both  young  ladies  were  well  equipped 
to  give  a  good  account  of  themselves. 

Later,  friends  explained  the  matter  to  Clara. 
Alice  had  had  no  part  in  the  changing  of  her 
hair  shade  or  in  the  advertising.  She  went 
back  to  being  a  blonde,  and  so  the  two  stars 
became,  well,  at  least  acquaintancees. — St.  Louis 
Post-Dispatch. 

*  *     * 

The  Extra  Girl 

"It's  one  thing  to  have  a  soft  face  and 
another  to  have  a  hard  fist." — N.  Y.  Eve. 
World. 

*  *     * 

Lawrence  Tibbett  has  his  glorious  voice,  John 
Barrymore  has  his  theatrical  finesse,  Ramon 
Novarro  has  his  romantic  moments,  Buddy 
Rogers  has  his  curly  hair,  but  Maurice  Chev- 
alier has  his  personal  charm.  And  charm,  as 
Maggie  Wylie  in  Barrie's  "What  Every 
Knows"  tells  you,  is  the  greatest  gift  in  the 
world.  "If  you  have  it,  you  don't  need  to  have 
anything  else;  and  it  you  don't  have  it,  it 
doesn't  matter  what  else  you  have."  And  Mag- 
gie knew. — Cinema. 


Chester  and  Sue  Morris — he's  that  so 
poisonous  villain — are  expectin'.  It'll 
happen  in  November,  say  the  men  of 
science. — N.    Y.    News. 


A  Fervent  Wish 

If  I  could  rub  Aladdin's  lamp,  Buddy 
Rogers  would  grow  up  and  drop  some 
of  his  boyish  cuteness. — Louis  Sobol 
in  N.  Y.  Graphic. 


ust    9,    1930 


Motion   Picture    News 


42e 


-  £fted% 


WHEN  the  makers  of  movies  falsely  sweet- 
en their  dramatic  doses  they  are  com- 
promising with  audience  elements  that  do  not 
exist  with  the  strength  of  years  past.  House- 
wives' nerves  have  been  trained  and  toughened 
since  the  days  of  "Pollyanna."  When  the 
cinema  attacks  stern  subjects  in  a  manner  in- 
tended to  be  serious,  a  stern  treatment  is  now 
more  nearly  in  order.  In  the  interests  of  box- 
office  health  it  is  no  longer  so  necessary  to 
paste  up  the  happy  ending  where  the  happy 
ending  does  not  logically  belong.  Honesty  and 
veracity  of  narrative  bid  fair  to  become  as 
effective  box-office  stimulants  as  sweetness  and 
light  and  the  sappy  tear. 

As  evidence  to  these  statements,  we  may  men- 
tion the  success  enjoyed  by  "Journey's  End" 
and  "All  Quiet  on  the  Western  Front."  In 
both  of  these  an  artist's  authentic  conception 
has  been  transferred  to  the  screen  without  a 
single  false  deviation. — N.  Y.  World. 

*  *     * 

They  say  that  Phil  Plant  parted  with 
a  cool  million  in  cash  when  he  lost  Connie 
Bennett.  .  .  .  Billie  Dove  continues  to 
speak  so  kindly  of  Irvin  If  ilia  t  that  one 
wonders  at  the  separation.  .  .  .  Janet 
Gaynor  seems  to  be  having  a  hard  time 
getting  the  folks  to  take  her  Lydell  seri- 
ously!— M.  P.  Magazine. 

*  *    * 

There's  a  lot  of  good  scenery  to  be 
admired  this  year,  if  you  are  lucky 
enough  to  find  a  billboard  with  a  knot- 
hole in  it. — Judge. 

*  *     * 

The  So  Charming  Chevalier — an  unofficial 
cementer    of   cordial    relations    between    France 

and  America. 

*  *     * 

"What  I  want  to  know  is,  what  is  the 
terrible  thing,  the  Middle  West?"  asks 
Clive  Brook.  "I  never  find  a  grand  story 
that  I  want  to  do  but  the  Front  Office 
says.  'Yes.  it's  great,  but  think  of  the 
Middle  West.'  Whenever  we  do  a  par- 
ticularly hot  love  scene,  it's  cut — to  save 
the  feelings  of  the  same  Middle  West. 
There's  just  one  way  to  make  a  producer 
shrink  and  turn  pale.  Sneak  up  on  him 
and  whisper,  'Hst!  Remember  The  Mid- 
dle West!'" — Motion  Picture  Magazine. 

*  *     * 

Even  George  O'Brien  seems  to  be  falling  for 
a  blonde!  And  after  all  those  years  with  Olive! 
Now  that  the  Borden-O'Brien  romance  seems 
definitely  over,  George  is  consoling  himself 
with  Helen  Chandler,  his  golden-haired  lead- 
ing lady  of  several  pictures. — Screen  Secrets 
Magazine. 


Laughing  It  Off 

Harold  Lloyd,  defendant  in  a  suit, 
had  a  lot  of  "gag  men"  called  as  wit- 
nesses for  the  defense.  Their  arrival, 
of  course,  put  the  court  in  the  best 
of  good  humor.— L.  A.  Herald. 


Partners 

Florence  Ross,  of  the  Warner  Broth- 
ers publicity  staff,  and  Pierre  de 
Rohan,  former  critic  of  the  Morning 
Telegraph,  not  only  collaborate  in 
writing  plays  and  scenarios,  but  'now 
also  are  joint  owners  of  a  big  Marmon 
automobile  and  joint  bosses  of  a 
sn<     ty  uniformed  chauffeur. 


VOX  STROHEIM  cares  little  for  money. 
All  he  wants  for  himself  in  this  life  is 
goulash,  Lucky  Strikes,  and  work.  Von  would 
rather  work  than  sleep.  It  is  all  that  means 
anything  to  him,  except  his  modest  home,  not 
in  Beverly  Hills,  he  told  me,  his  wife  and  his 
son.  He  has  the  greatest  admiration  for  Mrs. 
Von  Stroheim,  for  he  declares  that  she  is  the 
only  woman  in  the  world  who  would  have  put 
up  with  him  during  the  twelve  years  of  their 
married  life.  Storing  up  the  hurt  pride,  the 
disappointments  and  exhaustion  gained  from  a 
day  in  the  studio  he  would,  like  a  child,  un- 
burden himself  at  home. — Screenland. 


Vamp  used  to  be  a  musical  term.  Nozv 
Director  George  B.  Scits  isn't  sure  just 
what  it  is.  hi  "Hawk  Island"  [van  Lebe- 
deff  plays  the  part  of  a  musician  and 
Seit:;  had  given  instructions,  "Vamp  until 
ready."  He  turned  around  in  time  to 
catch  Rita  LaRoy  going  through  some 
rather  seductive   motions. 

"Just  what  are  you  doing?"  he  asked 
her. 

"Well,"  replied  Rita.  "You  said  vamp 
until  ready  and  I'm  vamping." — Screen 
Play. 

*  *     * 

Some  unhappy  Bostonians  tell  us  that  things 
are  being  made  harder  and  harder  for  the 
people  of  their  city.  Lately  the  censors  got 
after  the  talkies,  deleting  passages  of  dialogue 
which  were  dangerous  to  morals.  The  way 
matters  stand  now  there  are  passages  in  many 
films  which  can't  be  said  in  the  town  at  any 
time,  and  still  further  passages  which  pass 
on  weekdays  but  won't  do  on  Sundays.  On 
Sunday  nothing  the  least  bit  spicy  may  be 
spoken.  The  movie  people  have  to  assign  a 
man  at  a  switch  which  controls  the  speaking 
apparatus,  and  he  turns  off  the  sound  when  a 
dangerous  passage  is  reached.  In  Barrymore's 
picture,  "General  Crack,"  for  instance,  five  de- 
ictic ms  were  made  (on  Sundays),  each  at  a 
critical  turning  point.  The  actors  went  on 
talking  but  no  sound  came  forth.  This  prac- 
tice bewildered  the  audiences  at  first,  but  they 
are  getting  pretty  good  at  lip-reading  now  and 
can  follow  the  plot  fairly  well. — "The  New 
Yorker." 

*  *     * 

Robert  Woolsey  was  asked  what  he 
thought  of  a   certain  proposition. 

"I  don't  know,"  he  replied,  "but  I'll 
call  up  my  wife  and  find  out." — Screen 
Play. 


THE  moving  picture  is  accused  of  distorting 
and  misrepresenting  American  life  by  Rev. 
Frederick  Siedenburg-  of  Loyola  University. 
"Vice  is  always  made  pleasant  while  it  lasts,"  he 
asserts,  "and  working  girls  are  always  the  in- 
tended victim  of  an  employer's  greed  or  design. 
People  rarely  work  unless  they  live  in  the  tene- 
ments, and  virtue  is  generally  made  to  appear 
depressing.  Emphasis  is  placed  on  wealth,  luxury 
and  laziness." 

Difference  of  opinion  is  what  makes  hoss  races, 
and  kept  Al  Smith  out  of  the  White  House.  The 
professor  is  entitled  to  his  view,  but  millions  of 
fathers  and  mothers  in  this  country  who  not  only 
permit  but  encourage  their  children  to  see  the 
movies,  can't  all  be  wrong. 

It  is  true  that  vice  is  made  pleasant  while 
it  lasts,  but  the  villain  always  gets  kicked  in 
the  neck  in  the  last  reel  and  the  wayward  boy 
returns  from  his  drunken  orgy  to  see  hope, 
honesty  and  love  in  the  eyes  of  the  innocent 
girl  at  the  garden  gate.  Working  girls,  as  he 
says,  are  made  the  intended  victim  of  their 
employer,  but  virtue  always  triumphs  when  the 
orchestra  plays  the  exit  march,  and  if  virtue 
is  often  pictured  as  depressing,  my  opinion  is 
that  a  whole  lot  of  stiffbacked,  leather-lunged 
virtue  is  not  only  oppressive  but  downright 
offensive. 

The  flickers  have  made  more  than  one  young 
man  want  to  get  to  work,  own  a  Rolls-Royce 
and  take  the  old  home  town  by  storm.  They 
have  taught  more  than  one  girl  that  men 
eventually,  when  all  is  said  and  done,  will  push 
a  necker  off  their  laps  to  win  the  hand  of  a 
decent  maiden.  They  have  created  a  wide  in- 
terest in  athletics  and  clean  living,  sportsman- 
ship and  fair  play.  They  have  bred  a  desire 
for  good  clothes,  dignity,  position,  ambition, 
and  caused  a  multitude  to  dry  their  tears  and 
go  home  and  write  a  letter  to  mothers  who 
still  burn  a  candle  in  the  open  window  of  the 
living  room. 

I  sometimes  wonder  if  men  like  Professor 
Siedenburg  don't  keep  their  eyes  so  close  to 
the  woods  they  can't  see  the  majestic  height  of 
the  trees. — Lynn  in  Santa  Barbara  (Cal.), 
Morning  Press. 


Modern  motion  pictures  have  no 
standard  of  art  and  industry — E.  D. 
Martin   in   Des  Moines   Tribune. 


Gloria  Swanson  you  see,  although  in  former 
days  collected  a  reputation  for  Lofty  Chapeaux, 
is  now  an  example  of  that  almost  unique  speci- 
men in  Hollywood,  the  genuinely  democratic 
person.  By  this  I  don't  mean  that  she  bandies 
racy  persiflage  with  electricians  on  the  set,  and 
so  forth ;  not,  in  brief,  that  she  has  bad  man- 
ners for  everybody,  but  that  she  has  good  man- 
ners for  everybody. — Motion  Picture  Classic. 


The   Movie   Palace   doorman    marries. 

— Judge 


42h 


.1/  o  t  i  o  n    Picl  ii  r  <•    A'  e  w  s 


A  ii  (j  \isi    9  .    19  3.  0 


Before  the  "Mike 
In  N.  Y.  Studios 


99 


IT  HAD  to  come  sooner  or  later.  The  empty 
lot  directly  opposite  the  Eastern  Yitaphone 
studio  in  Flatbush  which  heretofore  had  been 
u>ed  solely  as  a  short  cut  to  the  studio  is  be- 
ing converted  into  a  Tom  Thumb  course.  It 
probablv  will  be  ready  next  week. 

*  *     * 

Sea  Sam  Sax,  General  manager  of  the  plant, 
"Tom  Thumb  will  certainly  not  interfere  in 
any   way,  shape  or   manner  with   the   making  of 

I  'itaphone  shorts." 

*  *     * 

With  the  completion  of  the  variety  "For 
Art's  Sake"  last  week  at  the  Warners  Brook- 
Ij  n  studio,  the  number  of  Vitaphone  shorts 
produced  since  the  opening  of  that  studio  in 
December,  1928,  totals  375.  The  entire  Vita- 
phone  short  subject  production  is  scheduled  to 
be  made  there.  A  heavy  schedule  has  been  pre- 
pared. *     *     * 

L'mler  direction  of  Arthur  Hurley,  George 
Jessel  has  made  a  Vitaphone  short  entitled 
"Politics,"  a  comedy  of  how  an  energetic  and 
bright  young  man  uses  the  influence  of  the 
"district  boss"  to  get  his  immigrant  mother  in- 
to the  country.    You'll  leff. 

*  *     * 

1  )id  you  know  that  all  the  research  work  on 
"Xoah's  Ark"  and  "The  Singin'  Fool"  was 
done  by  Jean  Z.  Candell,  who  is  now  script 
at  the  Warner  eastern  Vitaphone  lot? 

In  his  apprenticeship  in  the  picture  industry, 
Sum  Marino,  assistant  cameraman  at  the  east- 
ern I  itaphone  studio,  has  dune  laboratory  work 
at  the  old  F;px  studio  on  Tenth  Ave.,  printing 
for  famous,  had  charge  of  the  foreign  depart- 
ment for  1'athe  and  then  was  a  studio  projec- 
tionist for  M-G-M. 

Henry  H.  Dagand,  young  Spanish  director, 
who  handles  the  radio  fortunes  of  Maurice 
Chevalier  and  Lucrezia  Bori,  is  directing  Span- 
ish versions  of  several  Warner  shorts.  Dagand 
is  studying  the  Spanish  picture  market  with  a 
view    to    becoming    a   producer    of    shorts    and 

features. 

*  *     * 

With  the  rebuilding  of  the  old  Edison  studio 
in  progress  and  scheduled  to  be  ready  in  about 
a  month  for  occupancy  by  Audio-i  inema,  Inc., 
Joseph  IT.  Coffman,  president  of  Audio- 
i  inema,  left  on  the  Bremen  for  Russia  where 
he  will  act  as  consultant  to  the  Soviet  govern- 
ment on  construction  and  production  of  sound 
pictures.  *     *     * 

Director  Fred  Newmeyer  and  the  cast  of 
"The  Best  People"  unit  which  includes  Miriam 
Hopkins,  Charles  Starrett,  Frank  Morgan,  Ilka 
Chase,  Carol  Lombard  and  Henry  Wadsworth, 
went  to  King's  Point,  Long  Island  for  some 
exteriors.  It  was  a  perfect  outing,  with  some 
great  photography,  a  refreshing  swim  for  the 
entire  party  and  a  nice  drive  back. 

*  *     * 

Lou  lloltz,  of  the  stage  originally,  has  been 
added  to  the  cast  of  "Manhattan  Mary,"  star- 
ring Ed  Wynn  with  Ginger  Rogers  and  Stan- 
ley Smith  featured,  under  Norman  Taurog's 
direction.  The  picture  which  goes  into  produc- 
tion this  week  will  be  Taurog's  first  feature  in 
the  East. 

*  *     * 

If  you're  looking  for  Mr.  Doran  at  the  Para- 
mount New  York  studio,  don't  forget  to  tell  the 
doorman  which  one  you  want.  There  are  three 
of  the  Clan  Doran  there,  1  >.  A.  Doran,  Jr., 
head  of  the  scenario  department;  John  Doran, 
stage  manager  and  his  brother  Dan,  head  of  the 
propertj   department, 

Till".  STLDIO  SLEUTH 


Des  Moines  Seeks 
Levy  on  Theatres 
And  on  Billboards 


Des  Moines  —  Tax  on  theatres,  bill- 
boards, miniature  golf  courses,  street 
signs  and  coal  is  under  consideration  by 
the  municipal  administration.  Levying  of 
the  tax  will  be  determined  upon  as  soon 
as  it  is  ascertained  whether  the  city  has 
authority  to  do  so,  according  to  Mayor 
Parker    I.    Crouch. 

No  decision  has  been  reached  by  the 
mayor  or  members  of  the  city  council  as 
to  the  amount  of  the  levy  which  theatres 
here  may  be  obliged  to  pay.  This  phase 
will  not  be  entered  into  until  the  legal 
department  has  returned  its  report  on  the 
various   levies. 

It  is  believed  by  the  law  division  that 
the  city  will  have  no  trouble  collecting 
the  billboard  tax,  miniature  golf  course 
tax,  theatre  tax  and  possibly  the  coal 
dealers'  tax.  The  proposed  wheel  tax  for 
automobiles  has  already  been  ruled  im- 
possible. 

The  object  of  these  added  tax  levies  is 
to  produce  approximately  $73,000  worth 
of  office  receipts  next  year  to  make  up 
for  the  slash  in  the  general  consolidated 
tax  levy  accomplished  by  the  council  this 
week.  The  cut  was  made  U  avoid  an 
increase  in   1931   general  taxes. 


$25,000  Fire  Damage 

Cleveland — Fire  of  unknown  origin 
caused  about  $25,000  damage  at  the  Gor- 
don Square.  The  fire  was  confined  to  the 
stage,  and  all  the  stage  equipment,  band  in- 
struments, and  sound  equipment  was  com- 
pletely destroyed.  The  fire  occurred  about 
1  A.M.  and  was  discovered  by  police. 
Gordon  Square  is  one  of  the  theatres  be- 
longing to  the  Scoville,  Essick  and  Reif 
circuit. 


Theatre  Bandits  Busy 

Toronto — The  same  gang  which  attempt- 
ed to  rob  the  Prince  of  Wrales  theatre  is 
believed  to  be  responsible  for  the  safe  crack- 
ing at  the  Beach,  a  Famous  Players  house 
which  lost  $135.  Police  scared  away  the 
gunmen  before  they  could  reach  a  strong 
box  containing  a  larger  sum. 


Denies  Winnipeg  Deal 

Winnipeg — James  Richardson  &  Sons, 
owners  of  the  Dominion,  deny  that  the 
house  had  been  leased  to  G.  T.  Howden, 
a  veteran  local  theatre  man.  A  new  com- 
pany has  been  organized  to  reopen  the 
Dominion,   it   is   stated. 


Chevalier  Title  Changed 

Hollywood — "Playboy  of  Paris"  is  the  re- 
lease title  of  "Little  Cafe,"  a  Paramount 
talker  starring  Maurice  Chevalier.  Others 
in  the  cast  include  Frances  Dee,  O.  P.  Heg- 
gie,  Stuart  Erwin,  Eugene  Pallette,  Tyler 
Brooke,  Edmund  Breese  and  Cecil  Cunning- 
ham. 


High   and   Low 
On  Music  Row 


Kinzler  With  Fox 

Morris  Kinzler,  formerly  general  press 
representative  for  Florenz  Ziegfeld.  has 
joined  the  publicity  staff  of  the  Fox  Thea- 
tres  Corporation. 


THIS  "if  money"  isn't  confined  solely  to  the 
race  tracks.  A  little  research  and  delving 
into  the  past  of  tin  pan  alley  will  unearth  hun- 
dreds of  instances  where  music  publishers  had 
hits  IF  they  published  songs  which  were  in 
their  safes. 

Here's  one  instance.  About  five  years  ago 
Charles  Lang,  of  Bibo-Lang,  Inc.,  was  travel- 
ing in  the  Middle  West  when  he  was  ap- 
proached by  a  pair  of  songwriters  who  offered 
to  sell  their  song  for  $25:  Lang  did  not  buy, 
but  suggested  that  these  boys  send  their  song 
to  one  of  the  ivcsfem  music  houses. 

The  boys  sent  the  number  to  Sherman-Clay 
of  San  Francisco  and,  two  years  later,  took  the 
song  back  to  place  it  with  Villa-Moret.  An- 
other two  years  and  finally  the  song  was  tried 
out.  "When  It's  Springtime  in  the  Rockies" 
swept  the  country  and  at  present  is  still  on  top. 

*  *     * 

The  affiliation  of  Leo  Eeist  with  NBC  didn't 
mean  a  tiling,  but  that  six  of  the  best  sellers 
arc  Eeist  songs — count  'em.  "If  I  Had  a  Girl 
Like  You."  "It  Happened  in  Monterey," 
"Around  the  Corner,"  "Song  Without  a  Name," 
"What's  the  Use"  and  "Down  the  River  of 
Golden  Dreams."  A  new  addition  to  the  Feist 
catalogue,  "Us  and  Company,"  written  by  Steve 
Nelson  and  Johnny  Burke,  is  a  clever  novelty 
and,  with  a  plug  such  as  NBC  can  give,  this 
tune  should  also  step  into  the  big  time. 

*  *     * 

Julian  Woodworth,  the  Cleveland  Crooner, 
has  been  turning  out  some  catchy  melodies 
while  on  Mazda  Lane.  He's  already  placed  "I 
Lost  a  Dream"  with  Universal  Publishing  Co., 
"Sometimes  I  Wonder"  with  Popular  Songs  of 
the  Day,  "Lost  in  a  Castle  Built  with  Our 
Dreams"  with  DeSylva,  Brown  &  Henderson 
and    "When   You    Press    Your   Lips   to    Mine." 

After  months  of  striving  for  the  breaks  that 
never  came,  Buddy  Valentine  finally  packed  his 
grip  and  started  for  California,  disgusted  with 
songwriting  and  the  heartlessness  of  tin  pan 
alley.  Hardly  had  he  gone  but  Rudy  I  'allee 
began  plugging  his  "Beside  a  Mountain 
Stream."  published  by  Irving  Berlin.  Inc.. 
which  now  bids  fair  to  be  of  hit  proportions, 
and  his  "Shadows  in  the  Moonlight."  published 
by  Shapiro-Bernstein,  which  Jesse  Crawford 
plans  to  feature   at   the   Paramount   next  week. 

*  *     * 

Sherman-Clay  has  just  added  to  its  catalogue 
"The  Wedding  of  the  Birds,"  an  instrumental 
novelty  by  Harry  and  Henry  Tobias  and 
Charles  Kisco,  "Golden  Sands"  by  Jesse  Greer 
and  Ray  Klages  and  a  hill-billy  entitled  "Back 
in  the  Hills  of  Colorado."  Meanwhile  "With 
My  Guitar  and  You,"  from  the  Pathe  produc- 
tion   "Swing    High,"    is    rapidly    becoming    a 

favorite. 

*  *     * 

Howard  Johnson  and  Joe  Meyer,  songwriters 
on  the  M'-G-M  lot.  have  given  Robbins  Music 
Corp.  another  pair  of  potential  hits  in  "Just  a 
Little  Closer,"  from  William  Haines'  "Remote^ 
Control"  and  "Singin  a  Song  to  the  Stars." 
another  M-G-M  production  starring  that  Haines 
fellow.  Jack  Bregman,  general  manager  of  the 
firm,  says:  "We  not  only  give  the  artist  the 
most  comfortable  and  up-to-date  piano  rooms, 
but  we  also  give  them  the  song." 

*  *     * 

Jack  Mills  has  iust  taken  a  cute  tune  entitled 
"Pucker  Up,  Make  Out  You're  Gonna  Whis- 
tle"  (and  give  me  a  kiss),  written  by  Frank 
Perkins  and  Charles  Kenny.  Charles  is  the 
brother  of  Nick  Kenny,  who  does  nothing  but 
listen  to  the  radio  and  scribbles  some  notes  in 
rhyme  for  the  Nciv  York  Mirror. 

PINCUS. 


A  it  gust    9  ,    19  3.0 


M  o  t  i  o  n    P  i  c  t  it  r  c    X  e  w  s 


43 


THE 


Projectionists'  Round  Table 


WE  MADE  the  statement  that  a  bar  of 
steel  which  has  been  magnetized  has  a 
magnetic  field  and  possesses  the  power 
of  attracting  and  repelling ;  like  poles  repelling 
and  unlike  poles  attracting.  If  we  cut  this 
magnet  in  two,  we  have  two  separate  magnets 
possessed  of  the  same  properties.  Since  mag- 
netic lines  of  force  are  complete  circles  around 
a  conductor  or  whatever  device  is  possessed  of 
such  flux  lines,  the  magnet  provides  a  partial 
path  for  these  lines  and  the  air  around  the 
magnet  provides  the  remainder  of  the  required 
path.    Since   the   two   extremities   of   a   magnet 


Dl  E6CTION  OF 
CUR  £6  NT 


AIR  SAP 


DIEeCTCON  OF  FLUX  LINES 
FIG.  31 

are  of  opposite  polarity  they  attract  and  a 
force  is  exerted  between  these  two  pules.  This 
force  follows  the  law  of  electric  charges  in  that 
it  varies  inversely  as  the  square  of  the  dis- 
tance. Hence,  the  force  exerted  between  the 
two  ends  of  a  bar  megnet  is  not  very  >trc  iiil;  . 
although  the  bar  exerts  a  force  at  a  distance 
from  itself. 

If  we  take  this  bar  and  bend  it  into  the  shape 
of  a  horseshoe  we  greatly  reduce  the  distance 
between  the  two  pole  ends,  the  shaping  of  the 
bar  in  no  way  influencing  the  polarity  of  the 
ends  or  affecting  its  magnetic  properties.  What 
we  do  accomplish  is  to  reduce  -the  extent  of 
the  air  through  which  the  flux  lines  must  travel 
to  complete  their  path,  and  by  this  reduction 
greatly  increase  the  strength  of  these  lines  since 
their  path  of  travel  is  greatly  reduced.  Fur- 
thermore, the  force  exerted  by  the  pole  pieces 
is  greatly  increased  because  of  the  inverse 
square  law  and  the  reduced  separation.  Such 
horseshoe-shaped  permanent  magnets  find  very 
frequent  application  in  devices  employed  in 
sound  systems.  Discussion  relative  to  such  de- 
vices  will   follow   in  due  order. 

The  construction  of  a  horseshoe  magnet  with 
concentrated  flux  lines  in  a  small  airgap  is  not 
limited  to  permanent  magnets.  If  a  bar  of  soft 
iron  is  bent  into  the  shape  of  a  horseshoe  and 
wire  is  wound  upon  the  cure,  then  current  pass- 
ed through  the  core,  that  iron  will  become  an 
electromagnet  of  horseshoe  shape  and  the  lines 
of  force  flowing  through  the  core  will  complete 
their  path  through  the  airgap,  as  shown  in 
Figure  31.  The  arrows  running  around  the 
rore  indicate  the  direction  of  the  flux  lines  and 
the  arrows  in  the  airgap  show  the  direction  of 
the  lines  within  the  gap.  This  illustration  shows 
flux  line  flow  from  the  N  to  the  -V  pole,  by 
virtue  of  the  polarity  produced  by  the  direction 
of  the  current  flow  through  the  winding.  The 
same  direction  of  flux  line  flow  is  found  in  the 


iBy  John  F.  Rider. 


permanent   magnet,   from  the  N  pole  to  the  6" 
pole. 

Magnetization  by  Induction 

Comment  relative  to  electromagnets  made 
thus  far  referred  to  a  coil  wound  upon  an  iron 
core.  Direct  contact  between  the  coil  and  the 
iron  core  in  order  that  magnetization  of  the 
iron  occur  is  not  imperative.  Air,  or  some  other 
non-magnetic  material,  may  separate  the  coil 
and  the  core  without  interfering  with  the  mag- 
netization process.  Thus,  current  flow  in  a  coil 
will  induce  magnetism  in  an  iron  bar  if  that 
bar  is  brought  close  enough  to  the  coil.  Natur- 
ally when  such  action  is  required  the,  physical 
relation  between  the  core  and  the  coil  is  made 
Mich  that  the  best  results  will  be  secured  and 
the  core  is  placed  within  the  hollow  centre  cf 
the  coil.  The  degree  of  magnetization,  or  the 
intensity  of  the  flux  lines,  depends  upon  the 
current  through  the  winding  and  the  number  of 
turns.  When  magnetization  of  such  a  bar  is 
achieved  as  mentioned,  that  action  is  known  as 
magnetization  by  induction.  The  force  which 
induces  the  magnetization  into  the  iron  is 
known  as  the  magnetomotive  force. 

Recognizing  the  magnetic  properties  of  a 
permanent  bar  magnet,  it  is  not  difficult  to  im- 
agine flux  lines  emanating  from  one  pole  r>iece, 


^'te 


Xx#\V 


FLUX  LINES 


^-MAGNET 


FIG. 32. 

traveling  through  the  air  and  entering  the  mag- 
net at  the  other  pole.  Such  being  the  case  tnere 
are  a  certain  number  of  lines  in  a  certain  area. 
For  example,  consider  the  pole  end  shown  in 
Figure  32.  The  dashed  lines  represent  the  flux 
lines.  If  we  determine  the  number  of  lines  that 
pass  through  one  square  centimeter  of  the 
cross-section  of  the  bar,  we  have  determine! 
the  flux  density  of  that  magnet.  The  same  is 
true  if  we  measure  the  number  of  flux  lines 
passing  through  one  square  centimeter  of  area 
of  an  electromagnet.  The  unit  of  the  fi'jx  den- 
sity is  the  gauss.  The  total  number  of  fluv  lines 
is  called  the  magnetic  flux  and  is  usually  de- 
signated by  capital  Greek  letter  Phi  shown  as 
illustrated  in  Figure  32A. 

Magnetic  materials,  temporary  or  permanent 
offer  better  paths  for  magnetic  lines  of  force 
than  air  and  it  is  necessary  to  designate  some 
means  of  comparing  the  flux  lines  due  to  a 
certain  definite  magnetizing  force  when  the 
medium  of  travel  is  air  or  a  magnetic  material. 
The  ability  of  a  material  to  allow  the  passage 
of  flux  lines  is  known  as  the  permeability.    The 


permeability  of  all  materials  is  compared  with 
that  of  air,  classed  as  unity  or  one.  Expressed 
differently,  permeability  is  a  measure  of  the 
flux  lines  which  exist  in  a  material  subjected 
to  a  definite  magnetizing  force.  If  a  force  caus- 
ing the  flow  of  one  flux  line  per  square  centi- 
meter of  air  causes  400  flux  lines  to  exist  in  a 
square  centimeter  of  iron  when  that  iron  is 
subjected  to  the  same  magnetizing  force,  the 
permeability  of  that  iron  is  said  to  be  400. 
The  permeability  of  a  material  is  of  importance 
because  certain  parts,  the  audio  frequency 
transformers  and  some  chokes  used  in  sound 
systems  are  made  of  special  material  which 
has  a  high  permeability  value  and  certain  oper- 
ating conditions  alter  this  figure.  High  per- 
meability materials  are  used  for  a  very  definite 
purpose  and,  if  the  operating  condition  of  the 
amplifier  is  such  that  the  permeability  value  is 
lowered,  changes  take  place  in  that  unit  which 
impair  the  quality  of  reproduction.  More  about 
that  later. 

Voltage  Generated  by  Induction 

Now  we  enter  upon  the  subject  of  voltage 
generated  by  induction,  the  fourth  in  the  list 
of  means  of  producing  electric  potential  listed 
in  Lesson  5.  Number  three  in  this  list,  thermal 
means   is   reserved    for   later   discussion. 

If  current  flow  through  a  conductor  causes 
a  magnetic  flux,  there  must  be  some  relation 
between  flux  and  current  flow.  Also  between 
flux  and  voltage  since  a  certain  amount  of  volt- 
age is  required  in  order  to  cause  the  flow  of 
current.  In  other  words,  a  difference  of  poten- 
tial is  required  to  cause  the  motion  of  charges 
and,  if  we  can  in  turn  cause  the  motion  of 
charges  because  of  some  magnetic  flux  reac- 
tion, we,  in  turn,  cause  a  difference  of  poten- 
tial between  any  two  points.  Perhaps  we  should 
explain  why  we  have  devoted  so  much  space 
to  the  subject  of  magnetism.  We  realize  that 
such  discussion  is  usually  curtailed  in  course 
of  this  type,  but  we  feel  that  the  greater  the 
familiarity  with  the  subject,  as  little  as  it  may 
be,  it  helps  to  comprehend  the  principles  un- 
derlying the  operation  of  many  devices  and  at 
the  same  time  perhaps  remove  that  mystifying 
halo  which  surrounds  many  such  items 

The  reader  or  student  should  not  believe  that 
departure  from  any  one  subject  mentioned  thus 
far  is  completion  of  that  subject.  We  depart 
therefrom    in    order    to    introduce    another    so 

SYM?OL  FOR.  MAGNETIC  FLU  XT 


$ 


FIG.32A 

that  w:e  can  then  combine  the  various  items 
mentioned  in  the  elementary  part  of  the  series 
into  the  practical  unit  in  use. 

The  Dynamo  or  D.  C.  Generator 

The  dynamo  sometimes  referred  to  as  a 
D.  C.  generator  has  found  extensive  applica- 
tion in  sound  systems  to  supply  the  required 
operating  voltages  for  the  amplifying  tubes. 
While  the  new  sound  systems  are  of  such  de- 
sign that  D.  C.  generators  are  no  longer  used, 
(Continued   on    page   44) 


This   Is   Lesson    11    in    The   Rider  Series    on   Sound  Projection 


44 


Motion   Picture    N  ezv  s 


August    9  ,    19  30 


'THE' 


Projectionists'  Round  Table 


.By  John  F.  Rider, 


(Continued  from  page  43) 
there  are  still  quite  a  few  systems  in  use  where 
this  device  is   still  doing   active  duty.    Its   law 
of   operation   is   that : 

//  a  conductor  is  caused  to  cut  magnetic  lines 
of  force  an  EMF  (voltage)  will  be  induced  in 
the  conductor  and  current  will  flow  through  the 
conductor.  Let  us  see  why.  Suppose  we  ar- 
range a  conductor  as  shown  in  Figure  33.  The 
conductor  is  so  arranged  that  it  can  move 
within  the  space  between  the  pole  pieces  of  a 
magnet.  Whether  this  magnet  is  a  permanent 
magnet  or  an  electromagnet  is  of  no  conse- 
quence just  so  long  as  a  constant  field  exists 
between  the  pole  pieces.  The  light  arrows  be- 
tween the  N  and  the  S  pole,  pointing  toward 
the  latter,  indicate  the  direction  of  the  flux 
line.  The  heavy  arrows  associated  with  the 
conductor  located  in  the  magnetic  field  indicate 
the  direction  of  motion  of  the  conductor, 
namely,  at  right  angles  to  the  direction  of  the 
flux  lines.  This  conductor  is  a  part  of  an  elec- 
tric circuit  equipped  with  an  indicating  device, 
as  shown,  utilized  to  show  the  presence  of 
current  in  the  circuit.  The  double  arrows  show 
the  direction  of  motion  of  the  conductor  if  it 
were  said  to  be  moving  parallel  to  the  lines 
of  force. 

Some  Facts 

When  this  conductor  is  caused  by  some  me- 
chanical means  to  travel  in  the  down  direction, 
the  free  electrons  in  that  conductor  also  move 
in  the  down  direction  with  the  velocity  of  the 
conductor.  At  the  same  time,  these  free  elec- 
trons are  moving  through  the  conductor.  The 
motion  of  these  charges  evokes  a  magnetic  field 
around  the  charge  and  because  of  the  down- 
ward direction  of  the  conductor,  the  direction 
of  the  magnetic  field  around  the  charge  is  such 
as  to  accelerate  the  motion  of  this  charge. 

Various  electric  and  magnetic  forces  are 
evoked  in  the  conductor,  which  results  in  a 
continued  flow  of  electrons  when  that  conductor 
is  a  part  of  a  complete  circuit.  Thus,  when 
the  wire  shown  is  moved  down  through  the 
flux  lines,  which  are  acting  at  right  angles  to 
the  direction  of  motion  or  in  the  direction  of 
the  light  arrows,  a  voltage  is  induced  in  the 
conductor  which  acts  in  a  direction  right  angles 
to  both  the  direction  of  motion  and  the  direc- 
tion of  the  flux,  as  indicated  by  the  arrow 
shown  upon  the  conductor  midway  between  the 
two  pole  pieces.  The  emf  is,  of  course,  due 
tn  the  displacement  of  the  electrons  and  the 
current  flow  in  the  direction  shown  is  registered 
upon  the  indicating  device.  If  the  motion  of 
the  conductor  were  upward  through  the  mag- 
netic field,  at  all  times  cutting  the  field,  the 
direction  of  the  action  of  the  emf  and  the  cur-  . 
rent  How  would  be  reversed.  The  faster  the 
motion  of  the  conductor  through  the  field,  or 
the  greater  the  rate  of  flux  change,  the  greater 
is  the  emf  induced  and  the  greater  the  current 
in  any  one  circuit.  This  means  that  if  the 
indicating  device  were  a  resistance  of  a  certain 


DIRECTION 
OF  CURRENT 

FLOW 


number  of  ohms,  the  faster  the  rate  at  which 
the  conductor  cuts  the  flux,  the  greater  would 
be  the  current  through  that  resistance  because 
the  greater  would  be  the  voltage  induced  in 
the  conductor. 

(Although  we  are  still  in  the  most 
elementary  stage  of  tlte  generator,  it 
might  be  of  interest  to  apply  this  fact 
to  the  average  D.  C.  generator  in  use.  If, 
for  some  reason,  the  speed  of  the  gener- 
ator is  increased  beyond  the  normal 
value,  the  voltage  generated  will  likewise 
increase,  with  possible  damage  to  wlxat- 
ever  device  is  being  supplied  with  poten- 
tial by  that  generator.) 

Motion  of  the  conductor  shown  in  Figure  33 
on  a  plane  parallel  with  the  lines  of  force 
causes  no  induction  of  voltage  or  current 
flow. 

If  we  now  arrange  the  conductor  as  a  loop 
of  two  sides  as  in  Figure  34  and  this  loop  may 


iRECTlOtV 

of 

ORRF/NT 


FIG.  34 


*  DIRECTION 


ns.35 


DIRECTION 

OF  MOTION 

OF  LOOP 


be  revolved  within  the  space  between  the  two 
pole  pieces,  it  is  evident  that  current  will  flow 
in  two  directions  through  the  loop.  First  in  one 
direction  when  one  side  of  the  loop  is  passing 
dozvn  at  the  N  pole  and  in  the  opposite  direc- 
tion when  the  other  side  of  the  loop  is  passing 
up  across  the  S  pole.  The  loop  is  imagined 
rotating  on  its  horizontal  axis.  The  change  in 
the  direction  of  current  flow  is,  of  course,  due 
tn  the  direction  of  motion  of  the  loop  with 
respect  to  the  direction  of  the  flux  lines.  When 
the  coil  side  "ba"  moves  down  across  the  face 
of  the  N  pole,  current  flows  from  b  to  a.  When 
the  coils  side  "cd"  moves  up  across  the  5"  pole 
the  current  flows  from  d  to  c.  The  two  emfs 
are  acting  in  one  direction  and  will  add  caus- 
ing a  current  to  flow  through  the  loop.  As  is 
evident  in  the  drawing,  the  loop  consists  of 
four  sides,  but  only  two  of  these  sides  are 
allied  with  the  magnetic  flux,  the  side  ab  and 
the  side  cd.  The  side  ad  and  the  side  be  do  not 
cut  the  flux  lines.  Their  function  is  to  com- 
plete the  circuit.  If  we  imagine  a  reversal  of 
the  positions  of  the  coil  sides,  so  that  cd  is  at 
the  N  pole  and  ab  is  at  the  5"  pole,  there  will 
be  a  reversal  of  the  current.  That  is,  the  cur- 
rent in  the  ab  side  is  shown  moving  away  from 
the  observer,  whereas  that  in  the  cd  side  of  the 
loop  is  moving  toward  the  observer.  When 
the  position  of  the  coil  sides  is  changed  the 
current  through  cd  moves  away  from  the  ob- 
server and  that  through  ab  is  moving  toward 
the  observer. 

In  order  that  the  current  flow  in  one  direc- 
tion in  an  external  circuit  connected  to  the 
generator,  it  is  necessary  that  contact  be  made 
with  the  respective  sides  when  they  occupy  cer- 
tain relative  positions.  If  we  arrange  an  ex- 
ternal circuit  R  as  shown  in  Figure  35  and  we 
wish  the  direction  of  current  flow  to  be  as 
shown  by  the  arrow,  the  coil  side  ab  must  be 
connected  to  the  point  X  while  it  is  traveling 
down  across  the  N  pole  and  the  coil  side  cd 
must  be  connected  to  the  point  X  when  it  is 
moving  doitm  across  the  N  pole,  which  position 
cd  would  occupy  after  revolving  180  degrees. 
Thus,  it  is  necessary  to  arrange  brushes  so 
that  the  point  X  is  alternately  connected  to  ab 
and  cd,  thereby  keeping  the  current  flow 
through  the  resistance  R  always  in  one  direc- 
tion. This  action  of  shifting  the  coil  side  is 
called  commutation  and  is  accomplished  by 
arranging  a  brush  at  the  points  _  X  and  XI 
which  makes  alternate  contact  with  the  coil 
sides. 

The  commercial  form  of  D.  C.  generator 
makes  use  of  a  large  number  of  loop  sides  and 
each  side  has  its  own  commutator  segment, 
which  alternately  makes  contact  with  the 
brushes,  so  that  no  matter  which  coil  side  is 
passing  the  N  pole,  the  current  flow  through  the 
external  circuit  remains  the   same. 

Generation  of  Voltage 

We  know  that  a  voltage  may  be  induced  in 
the  coil  sides  when  they  cut  the  magnetic  field. 
We  also  know  that  if  the  coil  side  moves  par- 
rallel  to  the  lines  of  force  voltage  will  not 
lie  induced.  Hence,  we  have  a  certain  position 
i if  the  coil  sides,  when  no  voltage  is  being 
induced  and  another  position  when  voltage  is 
(Continued   on    page   52) 


MAXIMUM 


FIG. 


V 


August   9 ,    19  3  0 


M  otion    P  i  c  t  a  re    N  e  zv  s 


45 


State  U.  S.  Market 
For  Projectors  in 
Japan  Is  Limited 


Washington  —  Price  is  the  determining 
factor  in  the  sale  of  projectors  in  Japan 
and,  since  American  machines  get  more 
money  than  their  German  or  Japanese-made 
competitors,  that  market  for  United  States 
equipment  is  restricted. 

The  report  of  the  Department  of  Com- 
merce on  equipment  possibilities  of  coun- 
tries in  Africa  and  the  East  points  this  out. 
While  American  machines  are  regarded  as 
superior,  German  makes  are  regarded  in 
Japan  as  more  durable  and  trouble-proof 
than  the  type  of  American  machines  now  in 
general  use  there,  the  report  continues. 

The  text  of  the  survey,  appearing  weekly 
in  Motion  Picture  News,  continues: 

JAPAN 

From     Reports     by     Paul     P.     Steintorf,     American 

Trade   Commissioner ;   and   Graham   H.   Kemper   and 

Leonard    N.    Green,    American     Consuls 

The  industry  in  Japan  is  a  comparatively 
new  development,  most  of  the  producing  com- 
panies having  been  established  within  the  past 
five  or  six  years.  At  the  present  time  there 
are  four  larger  companies  and  about  12 
smaller  ones.  However,  even  the  largest  is 
quite  small  judged  by  American  standards. 
Their  production  methods  are  not  highly  de- 
veloped and  their  financial  resources  are  rela- 
tively small.  In  consequence,  laboratory  and 
other   equipment   is   comparatively   simple. 

Standard  Projectors. — Below  is  a  list  of  the 
standard  35  millimeter  projectors  now  being 
sold  in  Japan: 

American    make    $1,150 

A.    G.    (German) 900 

Pathe    Simplex    (French) 800 

Power    (German)    1,000 

Royal   (Japanese)    650 

Aurban    (Japanese)    300 

Waik    (Japanese)    150 

Of  the  above,  the  Japanese  Roya*  projector 
is  the  most  popular  at  present  since  it  is  of 
satisfactory  quality  and  the  price  is  very  much 
lower  than  that  of  imported  machines.  Further- 
more, the  manufacturers  supply  unlimited  ser- 
vice and  parts  and  accessories  are  readily 
obtainable.  The  better-class  theatres  in  prin- 
cipal cities  are  now  using  either  German  or 
American  projectors.  Both  machines  are  of 
excellent  quality  and  are  very  popular,  the  only 
difficulty  being  that  they  are  comparatively  ex- 
pensive and  for  that  reason  are  beyond  the 
means  of  the  smaller  theatres.  The  only  other 
machines  sold  in  any  appreciable  quantities  are 
the  Pathe  and  the  Japanese  Aurban. 

Price  is  the  deciding  factor  in  practically  all 
sales  of  projectors  in  Japan.  This  accounts  for 
the  popularity  of  the  Japanese  Royal  machine. 
Since  price  is  the  deciding  consideration  there 
are  no  particular  features  which  would  lead 
to  increased  sales  of  American  projectors. 

Practically  every  theatre  is  equipped  with 
two  projectors.  In  a  few  cases  they  have  as 
many  as  three  projectors.  However,  the  great 
majority  of  the  projectors  now  in  use  in  the 
theatres  are  old  and  more  or  less  out  of  date. 
Many  of  the  new  projectors  which  are  being 
built  from  time  to  time  are  equipped  with 
projectors  of  the  latest  type,  but  most  of  the 
older  theatres  are  not  particularly  prosperous 
and  are  not,  therefore,  in  a  position  to  replace 
the  present  antiquated  equipment. 

Most  theatre  operators  appreciate  the  superior 
quality  of  American  projectors  and  freely 
admit  that  they  are  very  much  better  than 
the  Japanese  machines.  However,  there  seems 
to  be  a  more  or  less  widespread  opinion  that 
the   German    machines    are    more    durable    and 


trouble-proof  than  the  American  projectors  now 
in  use. 

Generators. — Japanese  theatres  generally  use 
alternating  current,  although  most  of  them 
are  aware  that  direct  current  is  much  better. 
A  few  of  the  largest  theatres  in  principal  cities 
are  now  using  alternating  current  and  are 
equipped  with  American  converting  generator 
sets.  There  is  a  very  promising  outlet  for 
American  generator  sets,  provided  they  can 
be  sold  at  a  reasonable  price.  Theatre  owners 
would  very  much  prefer  to  use  direct  current, 
but  feel  that  they  cannot  afford  the  high  price 
which  is  now  demanded  for  generators.  Gen- 
erator sets  are  not  being  manufactured  in  Japan 
at  present,  although  the  Japanese  electric  in- 
dustry is  equiped  to  turn  out  such  sets  if  the 
market  becomes  sufficiently  large  to  make  such 
manufacture  profitable.  If  there  is  any  Amer- 
ican generator  which  can  be  sold  at  a  low  price, 
it  is  probable  that  sales  in  the  Japanese  market 
could  be  markedly  increased. 

Electric  current  of  100  volts  is  standard 
throughout  Japan.  The  alternating  current 
of  60  cycles  is  generally  used  through  the 
country  with  the  exception  of  the  Tokyo- Yoko- 
hama district,  in  which  the  current  of  50  cycles 
is   supplied. 

Arc  Lamps. — Practically  all  of  the  more  im- 
portant theatres  are  now  using  high-intensity 
and  miro-reflector  arc  lamps. 

Screens. — The  majority  of  screens  now  in  use 
are  of  white  cotton  cloth,  manufactured  locally 
especially  for  that  prpose.  Many  theatres  are 
also  using  a  plain  white  plastered  wall  as  a 
screen.  There  is  also  some  use  of  a  type  of 
screen  called  daylight  screen,  apparently  some 
fabric  with  a  silvered  surface. 

Visual  Education. — Practically  no  progress 
has  been  made  in  introducing  visual  .education 
by  means  of  motion  pictures  into  Jananese  edu- 
cational institutions.  However,  the  various 
boards  of  education  and  school  authorities 
realize  fully  the  advantage  of  motion  pictures 
for  educational  work.  In  Tokyo  the  municipal 
board  of  education  has  introduced  a  plan,  in 
collaboration  with  theatre  owners,  whereby 
twice  a  montr-  snecial  exhibits  are  held  for 
school  children.  These  shows  are  usually  held 
on  the  second  and  fourth  Sunday  and  start 
about  10  o'cock  in  the  morning  and  run  for 
two  hours.  The  films  shown  are  ones  which 
have  been  specially  selected  as  educational.  The 
plan  has  proven  very  popular  with  the  school 
children.  However,  there  is  very  strong  op- 
position  to  this  plan  by  the  Christian  com- 
munity on  the  grounds  that  it  prevents  the 
children  from  attending  Sunday  school.  The 
Department  of  Education  is  now  formulating  a 
national  plan  for  the  use  of  motion  pictures 
in  Japanese  schools  and  colleges. 

Education  in  Japan  is  under  the  control  of 
the  Department  of  Education.  That  department 
collaborates  with  and  supervises  the  various 
educational  institutions.  In  addition,  each  of  the 
prefectures,  which  correspond  to  our  states, 
has  a  local  board  of  education  and  all  of  the 
larger  towns  and  cities  have  municipal  boards  of 
education.  All  of  these  local  boards  are  more 
or  less  under  the  direction  and  control  of  the 
central  department. 

Laboratory  Equipment. — There  is  a  very  fair 
market  for  laboratory  and  other  equipment. 
That  market  will  undoubtedly  increase  as  the 
Japanese  studios  develop  and  become  more 
thoroughly  acquainted  with  modern  production 
methods.  However,  the  market  will  always 
be  confined  to  the  more  complex  and  elaborate 
machinery  since  all  of  the  simpler  equipment 
can  be  manufactured  locally  at  very  low  prices. 
It  is  believed  that  there  is  an  outlet  in  Japan 
for  a  considerable  number  of  polishing  ma- 
chines, although,  of  course,  it  will  be  rather 
severely  limited  by  the  small  purchasing  power 
of  most  of  the  studios.  It 'is  safe  to  say  that 
pt  present  there  is  no  market  for  automatic 
developing  machines,  although  it  is  possible 
that  sales  could  be  made  by  sending  an  Ameri- 
can representative  to  demonstrate  the  advan- 
tages and  superiority  of  such  equipment.  How- 
ever, the  present  developing  methods  are  satis- 
factory and  undoubtedly  considerably  cheaper, 
owing  to  the  low  price  of  labor. 

Automatic  printing  machines  are  being  used 


Prices  Too  Stiff 
For  Theatres  To 
Pay,  Gov't  Says 


in  most  of  the  larger  studios.  Machines  which 
will  print  from  35-millimeter  positives  to  the 
10-millimeter  amateur  size  have  a  potential 
market,  since  amateur  cinematography  is  be- 
coming very  popular ;  undoubtedly  a  number 
of  the  Japanese  productions  will  eventually  be 
printed    for   amateur   projection   purposes. 

There  does  not  seem  to  be  an  appreciable 
market  for  perforating  machines.  Very  little 
imported  steel  equipment  of  any  sort  is  used, 
and  it  is  probable  that  the  market  for  such 
material  will  always  be  very  small.  The  de- 
veloping tanks,  racks,  and  similar  equipment 
are  all  manufactured  locally  at  very  low  prices, 
and,  in  consequence  there  is  no  market  for 
similar  American  products. 

Below  are  the  names  and  addresses  of  the  leading 
studios:  Shochiku  Kinema  K.  K.,  Shintomicho,  Kyo- 
hashiku,  Tokyo;  Nippin  Kinema  K.  K.,  Eirakucho, 
Kojimachiku,  Tokyo;  Toa  Kinema  K.  K.,  1  Munekore 
cho.  Kitaku,  Osaka;  and  Teikou  Kinema  Eigwa 
K.  K,  43  Shiomachidori  4  chome,  Minamiku,  Tokyo. 
The  following  are  smaller  companies  and  individual 
producers:  Makino  Kinema  Co.,  Shimo  Kamo,  Kyoto; 
Ichritsu  Shokai,  Sonezakicho,  Kitaku,  Osaka;  Asahi 
Kinema  Co.,  47  Kotobukicho,  Asakusaku,  Tokyo; 
Azuma  Studio,  1000  Azumachi  Xosmurai,  Tokyo-fu; 
Chiyoda  Eigwasha,  5  Kitchiracho,  Shibaku,  Tokyo; 
Kata  Eigwa  Sesakusho.  951  Tenoju  Sumuyoshi,  Osaka: 
Daido  Eigwasha,  92  Sannomiya  3  chome,  Kobe;  and 
Sanryu    Shokai,    Kyoto. 

The  first  four  companies  comprise  a  syndicate. 

Portable  and  Amateur  Equipment . — Amateur 
cameras  have  been  on  the  Japanese  market  in 
quantities  for  only  two  or  three  years,  and 
consequently  there  has  not  been  sufficient  time 
to  secure  a  wide  distribution,  even  within  the 
natural  limitations  imposed  by  the  economic 
character  of  the  market.  On  the  other  hand, 
the  demand  for  such  cameras,  and  with  them 
projectors,  has  been  found  to  be  good,  and  the 
trend  of  business  volume  is  upward.  The 
general  opinion  prevailing  in  the  trade  is  that 
the  prospects  for  the  sale  of  amateur  equip- 
ment are  encouraging.  The  low  average  pur- 
chasing power  of  the  people,  however,  will  for 
some  time  confine  purchases  to  the  wealthier 
classes,  and  the  more  enthusiastic  patrons  of 
motion  pictures.  The  Japanese  are  distinctly 
fond  of  photography  of  all  kinds,  and  through- 
out the  entire  country  cameras  of  all  kinds  are 
widely  used.  As  a  result,  there  are,  of  course, 
many  shops  or  stores  handling  them.  The 
matter  of  price  and  cost  of  operation  are  the 
only  obstacles  to  a  fairly  large  volume  of  busi- 
ness in  cameras  and  projectors. 

CEYLON 

From   Report   by   Koyne    V.   Gram,  American 
Vice  Consul,  Colombo 

Projectors. — There  are  17  theatres  in  Ceylon, 
all  of  which  are  equipped  with  Pathe  projectors. 
The  landed  cost  of  such  projectors  is  900 
rupees  ($361).  According  to  several  theatre 
managers,  the  Pathe  projector  is  preferred  to 
other  makes  because  it  is  simple  and  easy  to 
operate  and  because  repairs  and  replacements 
can  be  easily  obtained  in  Colombo.  Practic- 
ally all  of  the  theatres  in  Ceylon  are  equipped 
with  at  least  two  projectors,  most  of  which 
are  new  models. 

Projectors  must,  in  order  to  find  a  ready 
sale,  be  of  the  type  that  can  be  used  on  either 
direct  or  alternating  current,  since  both  kinds 
of  current  are  used  in  Ceylon.  It  is  not  un- 
common in  Ceylon  for  one  section  of  a  city 
to  use  alternating  current  and  another  section 
to  use  direct  current. 

Arc  Lamps  and  Screens. — One  theatre,  for 
a  short  time,  tried  high-intensity  and  mirror- 
reflector  arc  lamps,  but  the  slight  improvement 
gained  thereby  did  not  warrant  the  expense. 
AH  of  the  picture  theatres  in  the  island  use 
ordinary  cloth  screens. 


46 


M  o  I  i  o  it    P  i  c  t  it 


('  zv  s 


A  it  g  us  t    9 ,    1  9  3  (i 


Opinions    on     Pictures 


Queen  High 

I  Paramount — All  Talker) 
Amusing  Farce 

(Reviewed  by  Bill  Crouch) 
A  DAPTED  from  the  play  "A  Pair  of  Sixes." 
**  "Queen  High"  becomes  entertaining  com- 
edy through  the  efforts  of  a  capable  cast.  Head- 
ed by  the  inimitable  Charlie  Ruggles,  the  cast 
carries  the  action  over  many  trite  situations  in 
the  story.  This  one  will  meet  with  approval 
in  the  week  run  houses  and  in  the  split-week 
spots.  However,  it  lacks  name  draw  for  ad- 
vance plugging. 

Ruggles  and  Frank  Morgan  are  owners  of  a 
concern  which  manufactures  ladies'  garters. 
They  spend  the  greater  part  of  their  time  in 
fighting  with  one  another  and  when  Morgan 
hires  Ginger  Rogers,  his  niece,  as  secretary  to 
offset  Ruggles  having  his  nephew,  Stanley 
Smith,  in  the  firm  the  trouble  starts.  The  law- 
yer for  the  firm  is  called  in  to  settle  the  argu- 
ment and  suggests  the  men  play  a  hand  of 
poker  to  decide  the  dispute.  The  winner  is 
to  become  the  master  and  the  loser  will  be 
the  man.  Ruggles  loses  and  becomes  Morgan's 
valet. 

From  then  on  things  start  hot  and  heavy. 
Morgan  lords  over  Ruggles  and  invents  many 
tasks  for  him.  Ruggles  resents  this  and  it 
makes  Morgan  all  the  happier.  Miss  Rogers 
tells  Ruggles  that  the  way  to  get  even  is  to 
apparently  enjoy  the  work  and  appear  to  be  in 
love  with  Morgan's  wife.  Then  Morgan  will 
get  jealous  and  end  the  wager.  Ruggles  does 
this,  starting  out  with  one  of  his  usual  drunk 
scenes  that  celebrates  the  new  idea.  From  then 
on  he  has  Morgan  on  the  spot.  Finally  when 
things  are  so  involved  the  partners  are  ready 
to  call  off  the  bet,  but  as  they  are  about  to  do 
so  they  discover  that  a  poker  bet  is  not  legal 
and  that  they  have  been  fooled  by  the  lawyer. 
This  shows  them  what  fools  they  have  been  for 
quarreling.  They  make  up  and  decide  to  work 
together  instead  of   fighting. 

Into  this  story  is  woven  considerable  roman- 
tic interest  capably  handled  by  Ginger  Rogers 
and  Stanley  Smith  who  make  love  through 
some  catchy  song  numbers.  Both  have  good 
voices   and   pleasing   personalities. 

The  credit  for  success  of  the  talker  lies 
mostly  with  Ruggles  as  his  comedy  is  way 
above  par.  He  carries  many  weak  lines  over 
with  a  bang  by  his  expert  mode  of  delivery 
and  his  song  number  in  the  kitchen  to  the  cook 
is   a   wow. 

Others  who  perform  acceptably  in  the  pic- 
ture are  Helen  Carrington,  Theresa  Maxwell 
Conover,  Rudy  Cameron,  Tom  Brown  and  Bet- 
ty Garde.  Nina  Ollivette  does  a  comedy  bit 
very  well. 

Musical  shorts  and  good  dramatic  sketches 
needed  here. 

Produced  and  distributed  liv  Paramount  Publix. 
Directed  by  Fred  Newmeyer.  From  plav  by  Lawrence 
Schwab,  George  De  Sylva  and  Lewis  Gensler.  Scen- 
.111,  by  Edward  H.  Peple.  Photographed  by  Wil'iam 
Steiner.  Length,  not  set.  Running  time,  not  set. 
Release    date,    Aug.    23. 

THE  CAST 

T.    Bogg  Johns    Charles   Ruggles 

George    Ncttleton    Frank    Morgan 

Dick    Johns    Stanley    Smith 

Polly     Rockwell     Ginger     Rogers 

Mrs.     Nettleton     He'en    Carrington 

Mrs.   Rockwell    Theresa   Maxwell   Conover 

Florence   Cole    Betty   Garde 

Coddles     Nina    Ollivette 

Cvius    YanderhoM    Rudy    Cameron 

Jimmy    Tom    Brown 

Monte  Carlo 

(Paramount — .  ///   Talker) 

Exceptionally  Fine 

(Reviewed  by  Walter  R.  Greene) 

TI1F.    master    hand    of    Ernst    Lubitsch    has 
directed  another  picture  that  belongs  in  the 
t     rank     of    talker    efforts.      Similar     in 


many  ways  to  "The  Love  Parade,"  it  is  as 
appealing  and  charming,  despite  the  absence  of 
the  personable  Chevalier. 

This  one  is  okay  for  big  centers  and  should 
do  fine  business  in  these  spots.  Plenty  of  pro- 
duction value,  great  performances  and  lots  of 
laughs  all  set  to  a  fast  tempo  make  this  one 
a    sure-fire    hit    for    discriminating    audiences. 

With  the  story  laid  around  royalty  and  myth- 
ical kingdoms  and  with  most  of  the  scenes  at 
Monte  Carlo,  the  picture  has  a  colorful  back- 
ground. Jeannette  MacDonald,  as  the  Countess 
Von  Conti,  is  about  to  marry  Claude  Allister, 
a  prince,  when  she  changes  her  mind  and  leaves 
from  the  ceremony  to  escape  on  a  train  for 
Monte  Carlo.  Here  she  bets  her  small  fortune 
on  the  roulette  wheel,  but  loses  what  little  she 
has.  Jack  Buchanan,  seeing  her  at  the  gam- 
Mi  ng  tables,  falls  for  her  beauty  and,  in  an 
effort  to  see  her,  hires  out  as  a  hairdresser. 
She,  unaware  that  he  is  Count  Falliere  and 
very  rich,  falls  in  love  with  him,  but  refuses 
to  marry  him  since  he  is  not  of  noble  birth. 

With  bills  staring  her  in  the  face,  she  finally 
agrees  to  marry  Allister  with  the  understand- 
ing that  it  is  only  for  his  money.  Buchanan 
hears  of  this  plan  and  tells  her  he  can  win 
back  her  fortune.  She  gives  him  her  last  money 
and,  when  he  brings  back  a  tidy  sum  appar- 
ently won  at  the  casino,  is  almost  willing  to 
marry  him.  However,  she  changes  her  mind 
and  the  following  morning  tells  him  that  he  is 
discharged  and  that  she  is  going  to  marry  the 
prince.  Buchanan  then  arranges  that  she  at- 
tend the  opera,  "Monsieur  Beaucaire,"  which 
she  does,  and,  as  the  story  is  unfolded,  she 
learns  that  the  hero  of  the  opera  was  a  prince, 
posing  as  a  hairdresser  in  an  effort  to  win  his 
lady's  hand.  MacDonald  then  sees  through  it 
all  and  the  final  fadeout  finds  her  in  the  arms 
of   Buchanan,   his   real   identity  established. 

The  talker  moves  at  a  swift  tempo  and, 
while  there  are  many  musical  numbers,  they 
are  worked  in  so  cleverly  they  help  carry  the 
story,  rather  than  slow  it  up. 

The  subtle,  humorous  touches  of  the  Lu- 
bitsch direction  are  to  be  found  all  through  the 
picture  and  give  it  spice.  The  songs  are  built 
into  the  various  situations  in  many  new  and 
novel  wavs  and  are  especially  effective.  One 
number  in  particular  received  a  great  ova- 
tion. As  Miss  MacDonald  is  leaving  on  the 
train  for  Monte  Carlo  the  camera  shows  the 
puffing  engine  with  its  driving  wheels  rotating 
in  time  with  the  music.  This  is  gradually  built 
up  until  Miss  MacDonald  breaks  into  a  song 
which  climaxes  the  action  most  effectively. 

The  roles  played  by  Miss  MacDonald  and 
Buchanan  are  exceptionally  well  handled.  Both 
have  splendid  singing  voices  and  their  acting 
is  above  average.  Zasu  Pitts  and  Tyler  Brooke 
lend  humorous  touches  to  the  production  with 
their  clever  portrayals,  while  Claude  Allister, 
Lionel  Belmore  and  Albert  Conti  are  also  capa- 
ble in  their  respective  roles.  Donald  Novis 
and  Helen  Garden,  who  sing  in  the  operatic 
sequence,  have  pleasing  voices.  The  scene  from 
the  opera  "Monsieur  Beaucaire"  is  cleverly 
worked  in  and  proves  most  effective.  The  songs 
include  several  potential  "hits." 

Cartoons  and  dramatic  shorts  will  go  okay 
here. 

Produced  and  distributed  by  Paramount- Publix. 
Directed  by  Ernst  Lubitsch.  Scenario  by  Ernest 
Vajda.      From     story     "The     Blue    Coast."    by     Hans 


Mueller,  and  episodes  from  "Monsieur  Beaucaire," 
by  Booth  Tarkington  and  Evelyn  Sutherland.  Dia- 
logue by  Vincent  Lawrence.  Lyrics  and  music  by 
Leo  Ribbin,  Richard  A.  Whiting  and  Frank  Har- 
hng.  Photographed  by  Vincent  Milner.  Length, 
about  7,650  feet.  Running  time,  about  85  minutes. 
Release    date,   not    set,    but   in   the   fall. 

THE  CAST 

Countess    Vera   von  Conti Jeannette   MacDonald 

Count    Rudolph    Falliere Jack    Buchanan 

Maria    Zasu    Pitts 

Annand Tvler    Brooke 

Prince   Otto   von   Seibenheim Claude    Allister 

Duke   Gustav   von   Seibenheim Lionel    Belmore 

*',auI •••■ John   Roche 

Master   of    Ceremony Albert    Conti 

Lady    Mary Helen    Garden 

Monsieur    Beaucaire Donald    Novis 

Herald David    Percy 


Approves  Change 

"I  see  Hollywood  stars  are  go:ng  in 
for  canned  soup  because  it's  nourish- 
ing without  being  fattening,"  says 
Farmer  Drybottom.  "Better  for  them 
to  make  'sunpee'  than  'whoopee.' " — 
L.  A.  Herald. 


Broken  Dishes 

(First  National— All   Talker) 

Fair  Comedy 

(Reviewed  by   Bill   Crouch) 

GRANT  WITHERS  and  Loretta  Young 
carry  the  love  interest  in  "Broken  Dishes." 
Taken  from  the  Martin  Flavin  play  by  the 
same  name,  it  is  brought  to  the  screen  in  inter- 
esting   style    and    makes    a    fair    light    comedy. 

The  picture  deals  with  life  in  ~  the  Bump- 
stead  family,  which  is  run  by  an  utterly  unsym- 
pathetic and  dominant  mother,  Plmma  Dunn. 
She  makes  life  miserable  especially  for  Loretta 
Young,  one  of  the  daughters,  and'  O.  P.  Heg- 
gie,  the  hen-pecked  husband. 

Grant  Withers  and  Miss  Young  wish  to  get 
married,  but  the  mother  refuses  to  let  her 
daughter  marry  a  delivery  clerk.  She  is  al- 
ways bewailing  the  fact  that  she  did  not  marry 
Richard  Tucker. 

One  evening  while  the  mother  and  two  of 
the  daughters  are  at  a  picture  show,  Loretta 
invites  Grant  over  to  the  house.  She  tells  her 
father  he  will  not  have  to  do  the  dishes,  but 
should  go  to  the  lodge  instead.  He  does  and. 
while  celebrating  an  installation,  gets  drunk 
on  cider.  He  returns  and  in  his  inebriated 
condition  consents  to  the  immediate  marriage 
of  Loretta.  The  justice  of  the  peace.  Farrell 
MacDonald,  is  called  and  the  ceremony  is 
performed  just  before  mother  and  daughters 
arrive.  The  mother  is  in  a  rage  over  the  mar- 
riage, when  in  walks  Tucker.  Miss  Dunn  in- 
vites him  to  stay  and  then  prepares  to  renew 
old  acquaintances.  Heggie.  thinking  he  has  lost 
out,  tells  Tucker  he  will  give  his  wife  a  di- 
vorce so  that  they  can  lie  happy.  Just  then 
officers  arrive  and  Tucker  is  arrested  for  sell- 
ing  fake  stocks. 

From  then  on  Heggie  takes  the  upper  hand. 
He  tells  his  wife  where  to  head  in  at  and 
brings  about  a  reconciliation  between  her  and 
the  newly  weds. 

Notable  in  the  cast  is  work  of  O.  P.  Heg- 
gie, who  takes  top  honors.  Dunn.  Withers 
and  Young  are  also  capable  in  their  roles. 
Tucker  does  a  heavy  role  well.  The  story, 
while  rather  trite,  has  been  nicely  directed  by 
Mervyn  LeRoy. 

Musical  and  good  novelties  needed  here. 
Produced  and  distributed  by  First  National.  Di- 
rected by  Mervyn  LeRoy.  From  the  play  1'}  Martin 
Flavin.  Adaptation  and  dialogue  by  Francis  E. 
Faragoh.  Edited  by  form  Rollins.  Photographed  by 
Release  date,  approximated  Dec.  1.  Length,  not  set. 
Sid     Hickox.      Length     and     running     time,     not     set. 

THE    CAST 

Elaine Loretta  Young 

Hill    Clark Grant    Withers 

Tustice  of  Peace J.   Farrell    MacDonald 

M  i  9.    liunipstead Emma   Dunn 

Chestei    Armstrong Richard   Tucker 

Sam    Green Lloyd    N'eal 

Myra    Virginia    Sale 

Cvrus    Bumpstead O.    P.    Heggie 

Mabel Aileen    Carlyle 

\li      Purdy Tom    Ricketts 

Ted    Tones Frank    Darien 

Mrs.    Quigley Jane    Keck  ley 


A  u  gust    9  ,    10  3  0 


M  o  t  i  o  n    P  i  c  I  u  r  e    A  e  w  s 


47 


Opinions    On    Pictures 


Children  of  Pleasure 

(M-G-M—All    Talker) 

Good  Program  Offering 

1  Reviewed  by  Charles  F.  Hynes) 

TlilS  picture  rated  more  than  a  one-day 
showing  on  Broadway,  but  the  dearth  of 
outlets  shoved  it  into  a  daily  change,  even 
though  films  below  it  in  quality  sometimes  get 
a  week  at  the  Broadway  stands.  It's  a  good 
program  offering,  nothing  big,  but  with  some 
good  acting,  which  gets  over  a  rather  trite 
story,  some  tuneful  songs  and  some  corned} 
bits.  As  program  fare  it  should  prove  satis- 
factory. 

Lawrence  Gray  carries  the  picture,  cast  as 
a  song  writer  who  nearly  marries  a  rich  but- 
terfly. He  is  a  personable  hero  (he  showed  that 
in  "Marianne"),  sings  well  and  can  act.  Wynne 
Gibson  is  good  playing  opposite,  giving  the 
touch  of  reality  to  a  far-fetched  part.  Helen 
Johnson  is  the  beauty  for  whom  Gray  goes  for 
in  a  big  way,  bringing  to  the  part  beauty  and 
fair  acting  ability.  Maj  Boley  and  Benny  Ru- 
bin furnish  some  laughs.  Kenneth  Thomson 
and  Lee  Kohlmar  also  contribute  good  minor 
characterizations. 

Gray,  a  rising  song  writer  is  enamored  of 
an  heiress.  Their  marriage  is  all  set,  but  the 
night  before  it  is  to  be  celebrated,  Gray  learns 
that  the  girl  considers  it  more  or  less  of  an 
experiment,  and  intends  to  continue  her  affair 
with  his  "understudy."  Incensed,  he  disappears. 
His  co-worker  at  the  office,  who  has  been  a 
sorl  of  big  sister  to  him,  agrees  to  marry  him. 
They  have  a  few  rounds  of  drinks,  and  next 
morning  Gray  believes  they  are  married.  The 
girl,  however,  had  not  gone  through  with  the 
ceremony,  and  returns  the  heiress  to  him.  How- 
ever, his  eyes  have  been  opened  and  he  rushes 
to  the  office  worker  as  the  girl  he  really  loves. 

This  ending  is  somewhat  in  the  nature  of  a 
mild  surprise,  and  furnishes  a  kick.  Director 
Harry  Beaumont  has  got  all  he  could  out  of 
the  rather  slender  story.  The  play  was  "The 
Song  Writer."  in  which  Georgie  Price  starred. 
That  title,  probably,  would  have  been  better 
in  getting  tliis  over. 

I  artoon   and  scenic  novelties  with  this. 
Produced    and    distributed    bj     M-C-.M.     Directed   by 
Harrj    Beaumont.     From  th<    play,  "The  Song  Writer, 
by    Crane    Wilbur.     Dialogue    by    Crane    Wilbur.    See 
nario    by     Richard   Thayer.     Film    editor,    Blanche   Se- 
well.        Photographed     by      Percy     HilBurn.       Length, 
6,400    feet.     Running    time,   72   minutes.     Release   date, 
April      i      ['  10 

THE   CAST 

Danny    Regan    Lawrence    Gras 

Emma    I  ii a  v Wynne    Gibs<  in 

Pal      I  ha  .   > Helen    Johnson 

Rod    Peck Kenneth    Thomson 

Bernie Lee  Kohlmar 

Fannj    Kaye May    Boley 

liit;.  Benny    Rubin 

Scarlet  Pages 

(First  National— All  Talker) 
Very  Good  B.  O. 

(Reviewed  by  Waller  R.  Greene) 

AN  interesting  story,  well  directed  and  ably 
cast  marks  this  talker  as  an  effective 
courtroom  drama.  It  has  all  the  essential  quali- 
ties necessary  for  good  screen  entertainment 
and  will  probably  meet  with  adult  approval 
wherever  shown. 

Should  go  well  in  the  week  run  bookings 
and  will  draw  in  the  split  week  spots.  With 
Marion  Nixon  and  Grant  Withers  in  the  cast 
it  will  have  juvenile  appeal,  while  John  Halli- 
dav  and  Elsie  Ferguson  will  draw  the  older 
folks. 

Director  Ray  Enright  has  kept  his  production 
moving  at  a  swift  tempo  all  the  way  through 
and  has  developed  the  story  in  logical  manner. 
Intensely  dramatic,  the  piece  has  dialogue  that 
fits,  with  no  lines  wasted,  something  unusual 
with  most  talkers  of  this  type.  Miss  Nixon  has 
a  tendency  to  overdue  her  hardboiled  manner 
at  times,  but  for  the  most  part  is  excellent. 
Miss   l-'erguson  and  Halliday  divide  stellar  act- 


ing honors,  while  Withers  plays  a  smaller  role 
with  finesse. 

The  story  opens  with  a  child  being  left  at 
an  orphanage  by  Miss  Ferguson.  The  father's 
name  is  not  mentioned  and  the  mother  forfeits 
all  right  to  ever  getting  the  child  back.  Next 
we  find  Miss  Ferguson  as  a  successful  lawyer. 
It  is  20  years  later  and  she  is  being  asked  by 
Halliday,  the  district  attorney,  to  marry  him. 
She  refuses  but  does  not  tell  him  why.  They 
visit  a  night  club  where  Miss  Nixon  is  a  dancer. 
Next  day  they  read  that  she  has  killed  her 
father.  Miss  Ferguson  takes  the  case  to  de- 
fend the  girl,  while  Halliday  is  the  prosecutor. 
Nixon  refuses  to  tell  the  reason  for  the  murder. 

The  real  reason  for  the  crime  is  traced  to 
the  efforts  of  the  girl's  father  to  make  her  the 
sweetie  of  William  Davidson,  theatrical  pro- 
ducer, who  holds  out  the  featured  spot  in  a 
new  show  as  the  bait.    The  girl  refused. 

During  the  trial  the  orphanage  registry  card, 
telling  who  the  girl  really  is,  is  brought  up  as 
testimony.  In  order  to  clear  the  girl  the  con- 
tents are  divulged.  Miss  Ferguson  is  disclosed 
as  the  mother  and  when  this  is  made  clear 
Nixon  confesses  the  real  cause  for  the  murder 
and  is  acquitted.  Finale  brings  the  mother  and 
daughter  together  with  the  girl  marrying 
Withers  and  Miss  Ferguson  marrying  Halli- 
day. 

The  story  is  well  told,  of  course.  It  has 
plenty  of  punch.  Subtle  touches  of  humor  are 
woven  in  among  the  more  dramatic  parts  and 
give  the  picture  a  nice  balance. 

Musical  shorts,  cartoons  and  comedy  needed 
here. 

Produced  and  distributed  by  First  National.  Story 
by  based  on  stage  play  by  Samuel  Shipman  and 
John  B.  Hymer.  Directed  by  Ray  Enright.  Scena- 
'io  by  Walter  Anthony.  Dialogue  by  Maude  Fulton. 
Photography,  not  credited.  Length,  5,906  feet.  Run- 
ning time,  65  minutes.  Release  date,  end  of  Sep- 
tember. 

THE  CAST 

The    girl     Marion    Nixon 

The    mother Elsie    Ferguson 

The   D.    A John    Halliday 

The   boy Grant    Withers 

Others    in    cast     include:      Helen     Ferguson,     De    Witt 
Jennings,    Charlotte    Walker   and    Wilbur    Mack. 


Wings  of  Adventure 

<  /  iffany—All  Talker) 

Passable  Program  Film 

(Reziewed  by  Charles   F.    l/ynes) 

SOME  of  it  is  pretty  wild,  and  the  incidents 
so  far-fetched  as  to  bring  forth  a  sigh,  but 
i  ere  are  some  thrills,  a  few  laughs  and  Ar- 
mida,  Mexican  actress,  to  recommend  it.  Rex 
I  ease  is  the  hero,  handsome  and  a  capable 
rider.  He  takes  his  heroics  in  matter-of-fact 
fashion  in  this.  In  fact,  it's  all  so  easy  that 
he  hardly  gets  his  hair  mussed  throughout. 
For  instance,  hasn't  he  the  aid  of  the  U.  S. 
cavalry,  which  in  violation  of  the  nation's 
neutrality,  lays  down  a  barrage  into  Mexican 
territory,  even  before  its  officers  know  the  iden- 
tity of  the  parties  they  are  protecting,  and  he's 
allowed  to  bring  the  girl  across  the  line  with 
nary  a  worry  over  customs  or  immigration 
i  ifficials. 

It's  all  done  in  typical  "movie"  fashion.  Lease 
and  his  mechanic  (Clyde  Cook)  are  flying  in  a 
disabled  plane,  and  fortunately  coast  to  a  per- 
fect landing  on  a  conveniently-placed  field. 
Then  they  are  made  prisoners  by  bandits  and 
forced  to  collect  the  booty  in  a  stickup.  The 
bandits  are  holding  prisoner  a  Mexican  gjrl 
for  marriage  to  their  insurgent  "president." 
Lease  very  casually  rescues,  her,  the  pair  taking 
refuge  behind  a  tree,  whose  location  should 
have  made  it  one  of  the  first  objects  of  search. 
Anyway,  he  gets  the  girl  home,  and  then  goes 
back  to  rescue  his  mechanic,  but  both  are  ar- 
rested by  federals  and  sentenced  to  be  shot. 
This  firing  squad  business  is  terribly  done,  the 
bandits  arriving  as  the  soldiers  have  rifles  to 
shoulders.  Then  Lease  returns  for  the  girl, 
and   with  her   races   to  the  border  and    safety. 


For  kids  and  fans  who  crave  action  and  are 
willing    to    take    their    hokum    laid    on    thickly. 

Run  musical  shorts  and  novelties  with  this. 
Produced  and  distributed  by  Tiffany.  Directed  by 
Richard  Thorpe.  Screen  play  by  Harry  Frazer. 
Edited  by  Clarence  Kolster.  Dialogue  direction  by 
Zella  Young.  Photographed  by  Arthur  Reeves. 
Length.  5.050  feet.  Running  time,  70  minutes.  Re- 
lease   date,    June    30,    1930. 

THE  CAST 

Dave    Kent Rex    Lease 

Maria     Armida 

Skeets    Smith Clyde   Cook 

La    Panthera Fred    Malatesta 

Manuel Nick    de     Ruiz 

Viva     Eddie    Boland 


The  Matrimonial  Bed 

(Warners— All    Talker) 

Just  Another  Farce 

(Reviewed  by  Bill  Crouch  ) 

IT  has  complicated  situations  that  often  get 
very  funny,  yet  "The  Matrimonial  Bed" 
somehow  misses.  Perhaps  smoother  direction 
and  a  more  logical  development  of  the  story 
would  have  given  it  more  punch. 

Frank  Fay,  with  his  talents  placed  in  the 
right  kind  of  a  role,  does  very  well  in  a  part 
that  demands  much.  He  carries  the  piece  over 
numerous  rough  spots  and  as  Leopold,  the  hair- 
dresser, and  Andre  the  "dead"  husband,  offers 
two  distinct  and  pleasing  characters.  He  is  ca- 
pably supported  by  Florence  Eldridge,  Lilyan 
Tashman,  James  Gleason  and  Beryl  Mercer,  in 
important  parts.  Marion  Byron,  Arthur  Ed- 
mund Carew  and  Vivien  Oakland  also  are  well 
cast. 

When  Fay  was  apparently  killed  in  a  train 
wreck,  his  wife,  Florence  Eldridge,  married 
Gleason.  Fay,  not  dead  but  suffering  from  am- 
nesia, turns  up  five  years  later  as  a  hairdresser. 
He  is  brought  out  of  his  queer  mental  condition 
and  discovers  what  has  happened.  He  finds  that 
his  wife  has  married  again  and  has  a  child  by 
Gleason.  Fay  also  finds  that  he  has  married 
again  and  is  the  father  of  four  boys,  two  sets 
of  twins.  How  he  straightens  out  this  mess 
forms  the  basis  of  the  story  and  provides  many 
humorous  situations.  The  ending  is  made 
rather  satisfactory  when  he  pretends  to  revert 
to  his  unbalanced  mental  state  and  rejoins  his 
second  wife  and  children. 

The  picture  is  nothing  more  than  a  photo- 
graphed stage  play.  The  action  is  practically 
all  centered  in  one  room  and  the  photography 
is  not  all  that  it  should  be.  The  dialogue  is  not 
at  all  times  clearly  heard.  Too  much  of  the 
development  of  the  story  depends  upon  words 
rather  than  action  and  many  good  comedy 
touches  that  could  have  been  brought  out  by 
pantomime  are  missing.  The  sequences  are 
in  many  cases  very  episodic,  and  at  times  the 
acting  is  overdone  in  an  effort  to  bring  out 
comedy  values. 

Needs  plenty  of  boosting  as  no  real  box-office 
names  are  listed  in  the  cast. 

Good  musical  shorts  and  cartoons  needed  here. 

Produced  and  distributed  by  Warners.  Directed 
)j  Michael  Curtiz.  From  French  story  bv  Yves  Mirandt 
and  Andn-  Mbuezy-Eon.  Adapted  by  Seymour  Hicks. 
Length,  6,030  feet.  Running  time,  67  minutes.  Re- 
lease  date,    August    16. 

THE   CAST 

Leopold Frank    Fay 

Soyvaine Lilyan  Tashman 

Gustave James    Gleason 

Corine Beryl     Mercer 

Juliet     Florence    Eldridge 

Susanne    Vivien    Oakland 

["he    Doctor Arthur   Edmund   Carew 

The    Maid Marion    Byron 


Sons  of  the  Saddle 

(Universal— All   Talker) 

Good  Program  Western 

THEY  take  the  usual  liberties  with  story  and 
situation  plausibilities,  but  except  for  a  few 
far-fetched  incidents,  this  registers  as  good  en- 
tertainment, which  will  please  the  action  fans. 
Superb  riding  by  Maynard  and  his  magnificent 
horse,   Tarzan,    feature   the    picture.      Maynard 


48 


.1/  o  t  i  o  n    P  i  c  t  u  r  e    A  e  w  s 


August    9 ,    193  0 


Opinions     on     Pictures 


is  a  popular  western  star  whose  following 
should  be  increased  in  talkers,  for  he  has  the 
advantage  of  good  looks,  a  most  pleasing  drawl, 
some  acting  ability  and  a  singing  voice  that  is 
not  so  bad. 

In  this,  Maynard  is  a  ranch  foreman,  too 
bashful  to  woo  the  girl  he  loves.  And  so,  he 
gets  his  buddy,  a  young  hand,  to  speak  for  him. 
The  kid  has  been  keeping  bad  company,  and  is 
discharged,  by  the  ranch  owner  when  caught 
talking  to  the  rustler  leader.  He  joins  the 
rustler  band,  whose  leader  is  plotting  the  ruin 
of  the  ranch  owner  and  capture  of  the  daugh- 
ter. During  the  roundup,  the  ousted  cowboy 
comes  on  the  scene  to  give  wrong  directions  to 
his  erstwhile  pal,  so  that  the  ranch  owner  can 
be  ambushed  and  the  herd  stampeded.  Maynard 
follows  the  youth  to  the  bandits'  hangout, 
rescues  him  and  both  make  their  getaway  only 
to  be  surrounded  by  the  bandits,  who,  believ- 
ing their  quarry  killed,  hasten  to  the  ambush. 
But  Maynard  has  sent  the  trusty  Tarzan  ahead 
with  a  message,  and  when  the  rustlers  arrive, 
the  outfit  is  ready  for  them,  besting  the  out- 
laws  in  a   brief    fight. 

Some  beautiful  scenery,  a  thrilling  fall  taken 
by  Tarzan  and  some  comedy  feature  the  picture. 
Doris  Hill  is  good  opposite  Maynard  and  Carol 
Nye  effective  as  the  weakling. 

Francis  Ford  and  Harry  Todd  are  other 
name  members  of  the  satisfactory  cast.  Harry 
Joe   Brown  did  a  good  job  of   directing. 

Talking  comedies  and  cartoons  suitable. 

Produced  and  distributed  by  Universal.  Directed 
by    Harry    Joe    Brown.      Story    by    Bennett    R.    Cohen. 

THE    CAST 

Jim   Brandon    Ken   . Maynard 

Ronnie  Stavnow    ■ Dons  Hill 

Martin    Stavnow    Joe    Girard 

Harvey     Carol    Nye 

"Red"    Slade    Francis    Ford 

"Pop"    Higgins     Harry    Todd 


West  of  the  Rockies 

(/.  Charles  Davis—State  Rights) 

Terrible 

(Reviewed  by  Charles  F.  Hynes) 

YOUR  audience,  including  the  kids  and  most 
rabid  western  fans,  will  guffaw  at  this  one. 
It's  not  meant  for  comedy,  but  it  surely  should 
hand  them  a  laugh.  An  amateurish  western, 
which  reeks  of  the  early  days  of  picture 
making,  only  that  it  has  outlandish  dialogue, 
hardly   an  asset. 

It's  an  all-around  poor  picture  and  the  cast 
is  of  an  inferior  grade.  Art  Mix  is  the  hero. 
He  can  ride,  but  that  just  about  lets  him  out. 
Fontaine  La  Rue  appears  opposite  and  cer- 
tainly can't  rate  much  by  her  work  in  this. 
The  rest  of  the  players  are  uniformly  bad  and 
the  comedy,  so-called,  is  atrocious.  The  love 
scenes  are  nobody's  business. 

"West  of  the  Rockies"  is  the  picture's  mis- 
nomer,  with  a  title  telling  you  that  it  is  a  story 
of  and  was  filmed  in  Texas.  However,  what's 
a  little  geography,  so  far  as  the  great  open- 
spaces  are  concerned? 

The  story  concerns  the  efforts  of  Mix  to 
trap  a  band  of  rustlers  stealing  his  father's 
horses,  and  to  win  the  old  man's  consent  to 
his  marrying  the  daughter  of  dad's  late  enemy 
(dad  apparently  having  bumped  off  aforesaid 
enemy)'.  The  old  man  refuses  to  budge,  until 
the  girl  tips  off  the  father  that  the  rustler 
chief  is  out  gunning  for  the  son.  Dad  leads 
the  cowboys  to  the  rescue. 

Some  of  the  dialogue,  a  mixture  of  Mexican 
expressions  and  out-of-characUr  American 
slang,  is  a  riot.  There  hardly  seems  any  ex- 
cuse  for  pictures  as  bad  as  this  one. 

//'  you  must  play  it.  plenty  of  musical  shorts, 
cartoon  and  novelty  support  is  needed. 

Exhibitors'  Film  Exchange,  New  York  distributor 
of  the  picture,  found  itself  to"  bus>  t..  bother  about 
hunting  up  i  redits  and  so  informed  Motion  Pu  n  m 
News       fherefore,    this    review    uppers    without    them. 


Way  Out  West 

(M-G.-M—All   Talker) 

Goofy   Western;   Dubious 

{Reviewed  by  Walter  R.  Greene) 

WILLIAM  HAINES'  fans  will  perhaps 
think  this  one  is  okay,  but  most  of  the 
customers  will  laugh  at  this  in  the  wrong  places. 
The  story  starts  out  with  a  lot  of  circus  bally- 
hoo and  ballyhoo  is  what  it  will  take  to  put 
this  talker  over.  It  is  filled  with  hokum  of  all 
types  and  even  a  liberal  amount  of  Haines  sure- 
fire fails  to  keep  it  moving. 

The  tale  begins  with  the  smartcracking 
Haines  as  a  sideshow  barker.  Playing  in  a 
small  western  town,  Bill  takes  the  cowboys 
for  a  "ride"  on  a  gyp  roulette  wheel.  When  they 
get  wise  to  the  fake  they  take  Bill  for  a  ride 
into  the  country  and  are  about  to  hang  him 
when  the  foreman  of  the  ranch  comes  along  and 
suggests  that  they  have  Bill  work  and  pay  them 
back  what  money  he  has  taken  from  them. 
This  they  agree  to  do  and  Bill  is  taken  to  Leila 
II  yam's  ranch,  where  he  is  forced  to  do  all 
sorts  of  menial  tasks.  He  does  them  without 
much  grumbling  and  intersperses  his  duties  with 
lots  o£  laugh-provoking  antics.  The  girl  falls 
for  Bill  and  he  for  her.  When  she  sends  him 
to  town  to  bank  some  money  he  faces  the  test 
of  either  running  away  or  coming  back  to  the 
girl.  The  latter  is  decided  upon  and  when  called 
"yellow"  by  the  girl  for  not  telling  the  other 
lads  where  to  get  off  he  fights  it  out  with  Fran- 
cis X.  Bushman,  Jr.,  Hyam's  suitor  and  gets 
licked. 

When  Bushman  and  the  other  cowpunchers 
leave  for  the  roundup  Bill  decides  to  make  his 
get-away.  As  he  is  leaving  Miss  Hyams  is 
bitten  by  a  rattlesnake  and  Bill  after  operating 
with  a  jackknife  and  removing  most  of  the 
poison,  rushes  her  to  an  Indian  medicine  man. 
On  the  return  home  they  become  lost  in  a 
sand  storm  and  Bill  leaves  the  girl  in  the  car 
while  he  looks  for  the  trail.  When  he  returns 
Charles  Middleton,  Miss  Hyam's  brother,  has 
taken  her  home  and  Bill  is  left  in  the  desert. 
The  cowboys,  thinking  Bill  has  kidnaped  the 
girl,  set  out  after  him.  It  is  here  that  one  of 
the  most  absurd  parts  of  the  picture  takes 
place.  When  they  find  Bill  they  all  start  shoot- 
ing at  him  as  he  runs  about  an  annarently  de- 
serted Indian  village.  How  they  all  missed  hit- 
ting him,  is  beyond  guessing.  Bill,  finally  cor- 
nered, fights  it  out  with  Bushman  and  this 
time  he  wins.  Hyam's  brother  then  appears  and 
tells  them  that  Bill  is  a  hero  and  not  a  kidnap- 
per. From  then  on  all  is  well  and  the  usual 
clinch   precedes  the   final    fadeout. 

This  story  is  filled  with  many  ridiculous  sit- 
uations. Too  much  leeway  was  taken  in  put- 
ting over  some  of  the  gags  and  the  reason  for 
all  the  chase  scenes  in  the  last  reel  or  two  will 
perhaps  never  be  known.  Fred  Niblo,  the  di- 
rector, had  a  tough  story  to  begin  with,  but 
made  fair  progress  with  it.  Haines  does  his 
usual  stuff  and  has  little  opportunity  for  any- 
thing new.  Cliff  Edwards  and  Polly  Moran 
lend  comedy  touches  that  are  enjoyable,  while 
Leila  Hyams,  Francis  X.  Bushman,  Jr..  Charles 
Middleton  and  Jack  Pennick  are  satisfactory  in 
their  respective  roles. 

Musical  and  cartoon  shorts  okay  here. 

Produced  and  distributed  by  M-G-M.  Directed  by 
Fred  Niblo.  Story  and  continuity  by  Byron  Morgan 
,i,l  Alfred  Block.  Dialogue  by  Joe  Farnham.  Edited 
by  William  S.  Gray.  Length.  6,407  feet.  Running 
time,  71  minutes.  Photographed  by  Henry  Sharp. 
Release    date,    Aug.    2. 

THE  CAST 

Windy William    Haines 

Molly'         Leila    Hyams 

Pansy P""y    Mor?.i 

Trilby Hiff    Edwards 

Steve Francis    X.    Bushman.    Jr. 

la    Belle   Rosa Vera    Marsh 

Thick Charles     Middleton 

Pete Jack    Pennick 

Tex  Buddv     Roosevelt 

Hank Jay   Wilsey 


Flesh  Show  Route 
May  Be  Launched 
For  Warner  Chain 


Hollywood— Draw  of  the  Larry  Ceballos 
flesh  shows  reintroduced  at  Warners  Holly- 
wood and  Downtown  is  leading  Warners 
to  plan  a  national  presentation  chain  to  buck 
Fanchon  &  Marco,  Publix  and  RKO  stage 
shows,  it  is  stated.  Ceballos,  it  is  said, 
would  have  charge  of  the  circuit. 

Under  the  reported  plan,  the  shows  would 
be  produced  at  the  Warner  and  First  Na- 
tional plants  and  routed  from  here.  War- 
ners now  has  a  string  of  13  California 
houses,  with  five  more  building,  has  been 
reported  as  dickering  for  theatres  in  the 
Pacific  Northwest  and  has  an  Oklahoma 
City  string.  The  next  jump  would  be  Mil- 
waukee and  Wisconsin  towns  and  then  into 
Chicago,  Ohio,  New  York,  New  Jersey, 
Pennsylvania,  Delaware,  Maryland  and 
Virginia  contain  many  company  houses  for 
other  jumps. 


Co-op  Venture 
To  Resurrect 
Flesh-and-Blood 


Richmond,  Ind. — Bringing  back  "flesh 
and  blood"  to  the  stage  and  pit  is  the  pur- 
pose of  operation  of  the  Lawrence  here  as 
a  co-operative  venture.  The  house,  which 
has  been  dark  13  months,  reopened  with 
musical  tabs,  stock  and  short  subjects  at 
pop  prices.  It  is  the  only  legit  house  here, 
all  other  theatres  featuring  sound  films. 

Fifteen  showmen  are  partners  in  the  ven- 
ture, which  Frank  Templin,  manager,  says 
is  creating  positions  for  39  people,  many  of 
them  out  of  work  for  some  time.  Some  of 
the  partners  were  thrown  out  of  work 
when  sound  films  became  the  rage. 


Speculation  Held  Cause 
Of  Exchangeman  Thefts 

Washington — Edgar  L.  Jacobs,  39,  em- 
ployed at  the  Paramount  exchange  for  nine 
years,  during  the  last  two  of  which  he  has 
been  acting  as  auditor,  has  been  arrested 
charged  with  embezzling  funds  of  the  film 
company  over  a  period  of  two  years  and  a 
suit  has  been  instituted  against  him  for  $70.- 
000.  Garnishments  have  been  filed  against 
five  financial  institutions  in  Washington  to 
try  to  recover  some  of  the  money.  Jacobs 
admitted  he  had  used  the  money  to  speculate 
and  had  been  wiped  out  by  a  recent  Wall 
Street  crash,  it  is  reported  he  told  detective 
Dennis  J.    Cullinane.   who  made  the   arrest. 


Pathe  Steps  in  and  Beats 
Para,  on  "Rebound"  Buy 

Hollywood — With  Paramount  all  ready 
to  close  a  deal  for  the  rights  to  "Rebound.'' 
Pathe  stepped  in  and  purchased  the  stage 
play.  Paramount  had  expected  to  star  Ina 
Claire  in  the  vehicle  as  she  is  making  a  de- 
cided hit  in  the  local  run  of  the  play. 


August   9 ,    19  3  0 


Motion   Picture    News 


49 


Across  the  World  With  the 
Martin  Johnsons 

(Talking  Picture  Epics  —  Talker) 
Serial — Episode  No.  1 

Sure  Fire  B.O.  Stuff 

AFTER,  seeing  this,  they're  sure  to  come 
back  for  the  others.  The  recent  Martin 
Johnson  travel  feature  has  been  made  into 
serial  form,  and  a  smart  decision  it  was  for 
Talking  Picture  Epics,  because  each  unit  pro- 
vides sufficient  adventure  entertainment  to  build 
up  a  strong  following  among  all  kids  between 
six  and  sixty.  We  believe  that  the  Johnson 
material  is  a  good  deal  more  interesting  in  short 
slices  than  in  its  original  state  of  six  or  seven 
reels. 

Johnson's  accompanying  dialogue  description, 
and  musical  synchronization  has  been  effective- 
ly "dubbed"  with  the  silent  footage  taken  by 
the   expedition. 

The  Johnsons,  in  this  first  episode,  are  seen 
in  the  South  Sea  Islands  of  the  Pacific.  There 
thrilly  adventures  into  dark  Africa,  according 
to  an  announcement,  will  follow.  Running  time 
of  each,  about  20  minutes. 

This  will  go  great  with  a  feature   comedy. 


Let  'er  Buck 

(Pathe— Talker) 
Thrilly 

THE  boys  out  at  Cody,  Wyo.,  stage  their 
rip-snorting  rodeo  on  Stampede  Day,  and 
Grantland  Rice's  cameraman  was  on  hand  to 
catch  the  thrills  and  spills.  He  turned  in  an 
admirable  job,  both  from  the  standpoint  of  lens 
work  and  sound.  There  are  a  dozen  good 
punches. 

The  rodeo  is  staged  amid  a  picturesque  set- 
ting, with  towering  mountains  in  the  back- 
ground.     Running   time,   9   minutes. 

Hold  this  one  for  your  kid  shows  on  Satur- 
day.   Comedy  feature  will  go  well. 


French  Kisses 

Just  Fair 

BOBBY  AGNEW  is  an  American  in  Paris, 
whose  girl  has  a  yen  for  artists.  Accord- 
ingly, Bobby  poses  as  one,  but  a  model  moves 
in  on  him  causing  complications.  His  valet 
helps  to  cover  up  things  when  the  fiancee  ar- 
rives with  her  aunt,  and  after  a  lot  of  running 
around,  quick  exits  and  quicker  lying,  every- 
thing is  hunky  dory.  There  are  a  few  laughs. 
Monty  Collins  is  the  valet.  Running  time,  about 
17  minutes. 
Bolster  with  plenty   of  support  required. 


Bigger  and  Better 

(Vitaphone— No.  925) 

Doesn't  Click 

FANNY  and  Kitty  Watson  in  a  vaudeville 
turn.  The  songs  are  none  too  hot  and  the 
gags  old  and  unfunny.  Fanny  runs  pretty  much 
to  weight,  and  her  size  makes  her  somewhat 
unique  as  an  entertainer.  Otherwise,  this  is 
flat,  small  time  stuff  which  doesn't  register. 
Running  time,  8  minutes. 
Roister  it  plenty. 


The  Marionettes 

(Giving    Their    Impressions    of   Al    Jolson) 

(International    Talking    Pictures — Talker) 

Fair  Novelty 

MADE  in  England  by  a  famous  old  Italian 
family  whose  ancestors  have  been  in  the 
marionette  business  for  the  past  350  years  (so 
an  introductory  caption  states).  The  Jolson 
show  staged  by  the  miniature  figures  is  natural 
enough,  and  songs  and  musical  accompaniment 
lend  an  added  touch  of  entertainment.  Running 
time,  about   13  minutes. 

Run  this  with  a  feature  which  lacks  musical 
sapiences. 


Short  Subjects 


M 


Good  Time  Kenneth 

(Radio -Pictures) 

Punk 

ARC  CONNELLY  in  a  so-called  comedy 
which  will  create  scarcely  a  ripple.  It's 
one  of  the  series  made  at  the  Gramercy  stu- 
dies, and  probably  is  one  of  the  reasons  that 
plant  was  closed.  Connelly  and  her  conven- 
tioneer set  out  to  buy  a  drink  in  a  New  York 
speakeasy  and  manage  to  get  pinched  in  a  radio 
without  so  much  as  getting  even  a  weak 
snifter.  Running  time,  9  minutes. 
It  needs  plenty  of  help  to  get  by. 


The  Operation 

(Vitaphone  —  Talker) 

Splendid  Novelty 

ONE  of  those  rare  occasions  where  a  ven- 
triloquist sketch  does  not  bore  its  audience 
may  be  found  in  Vitaphone's  act  featuring  Ed- 
gar Berger,  who  unquestionably  knows  his 
stuff.  Coupled  with  Berger's  fine  performance 
goes  expert  handling  to  make  this  one  over- 
flowing in  entertainment  value,  and  fit  for  a 
spot  on  any  bill.  Running  time,  about  11  min. 
Use  anywhere,  particularly  where  light  com- 
edy is  needed. 


Screen  Snapshots 

(Columbia  —   Talker) 

Okay 

BUCK  JONES  introduces  Patsy  Ruth  Mill- 
er, at  home ;  Raquel  Torres  on  the  beach, 
Alice  White  greeting  a  group  of  flyers,  and 
Joe  Brown,  Laura  Lee,  Fred  Kohler,  William 
Beaudine  and  others  "on  the  lot."  Entertain- 
ing, with  a  heap  of  fan  interest.  Running  time, 
about  9  minutes. 

Adaptable   to   almost  any   bill.    Ideal  with  a 
dramatic   feature. 


I  Still  Remember 

(Advance— Song) 
Usual  Stuff 

CHARLES  LAWMAN  rendering  the  name 
song,  as  the  newest  release  in  the  series  of 
song  trailers  made  by  Advance.  Not  suitable 
for  the  key  first  runs,  but  okay  for  neighbor- 
hood stands.  Urge  your  audience  to  join  in  on 
the  chorus.  Running  time,  about  A  minutes. 
Book  this  with  your  Western  kids'  slwiv. 


Give  Me  Action 

(Pathe—  Talker) 

Pretty   Weak 

BILLED  by  Pathe  as  a  comedy,  at  times  it's 
hard  to  tell  what  this  is.  Antiquated  gags, 
sloppy  sentimentalism,  and  only  fair  direction 
mixed  into  a  dish  of  mediocrity.  ■  Running 
time,  18  minutes. 

Get  good  comedy  to  go  with  this,  if  you  need 
laughs. 


Hot  Tamale 

(Pathe — Sound  Cartoon) 

New  Gags 

SPLENDID  cartoon  material  in  this  one, 
with  several  good  wrinkles  adding  a  re- 
freshing touch  of  newness.  The  blare  of  brass 
is  given  a  rest,  and  ukelele  and  guitar  arrange- 
ments are  effectively  used  as  a  change.  Several 
good  laughs.     Running  time,  8  minutes. 

Almost    every    bill    should    have    a    cartoon. 
Here's  a  good  one. 


Road  Knights 

(Vitaphone    Varieties  No.  4,122) 

Good   Burlesque  Novelty 

THE  hoboes  stage  a  convention  and  a  real 
party  it  is.  They  travel  in  style,  a  la  box- 
car, burlesquing  the  convention  specials  of  the 
various  societies  and  fraternal  orders.  Arriving 
at  their  meeting  place,  an  open-air  party  is 
held  with  a  tramp  master  of  ceremonies  intro- 
ducing the  various  numbers,  which  include 
some  fine  hoofing  and  a  men's  chorus  number 
which  hands  a  laugh.  Running  time,  9  minutes. 
Good  for  comedy  bill. 


"Be  Careful  With  Those  Eyes" 

(Advance — Song) 

Neighborhood  Stuff 

CHARLES  LAWMAN,  a  pleasing  tenor, 
sings  the  title  song  in  this  song-trailer, 
which  stacks  up  to  be  prety  fair  audience  stuff 
for  neighborhood  theatres  where  a  strong  flavor 
of  that  community  spirit  prompts  a  lusty 
chorus  to  chime  in  on  the  encores.  Running 
time,  about  8  minutes. 

Good   on   a  neighborhood   bill,    on   the   spot 
follozving  a  dramatic  feature. 


Rhythms 

(  l  'itaphone  —   Talker) 

Good  Band  Number 

UNIQUE  handling  of  this  one  pulls  it  out 
of  the  class  of  average  jazz  band  numbers. 
Leo  Reisman  and  his  Hotel  Brunswick  orches- 
tra are  featured.  The  unit  has  a  keen  sense  of 
rhythm  and  record  remarkably  well.  Beautiful 
scenic  shots  are  used  to  advantage,  while  the 
band  set  in  a  silhouette  background  offers  a 
touch  of  novelty.  Running  time,  about  15  min. 
Use  with  a  straight  comedy,  or  dramatic  fea- 
ture, but  keep  it  azvay  from  a  musical. 


Audio  Review,  No.  32 

(Pathe— Talker) 

Entertaining 

MORE  than  the  usual  average  of  interest 
is  contained  in  Pathe's  current  Audio, 
which  starts  off  with  a  slow,  although  enter- 
taining unit  featuring  rugmakers  at  work  in  old 
Bagdad,  and  then  running  into  another  marion- 
ette show  staged  by  Sue  Hastings.  The  final 
subject  is  a  pip.  Featuring  "This  Prince  Busi- 
ness," numerous  old  shots  of  .the  Prince  of 
Wales  are  set  to  appropriate  music.  The  num- 
ber traces  Edward  from  the  age  of  six  right 
up  to  the  present  day.  Stills  were  used  where 
motion  pictures  were  unavailable.  Running 
time,    10  minutes. 


Voice  of  Hollywood 

(No.  15— Tiffany) 

Good  Subject 

JOE  COBB,  youthful  Hal  Roach  player,  is 
__  the  guest  announcer  in  this  number  of  this 
popular  series  of  Station  S-T-A-R  broadcasts. 
Lina  Basquette  heads  the  list  of  celebs  Joe  in- 
troduces, with  Mary  Pickford  putting  in  a 
strong  plug  for  the  M,  P.  Relief  Fund,  and 
introducing  a  number  of  other  screen  lights. 
This  slows  it  down  somewhat  from  others  of 
the  series,  but  it's  a  good  subject,  neverthe- 
less. 

Fits  any  bill. 


Spoor  Bergen,  Photo 

Lyte  Units  Chartered 

Wilmington,  Del. — Spoor  Bergen  Corp., 
listing  3,000  shares  of  common,  and  Photo 
Lyte  Sound,  Inc.,  which  will  manufacture 
sound  equipment  at  New  York,  have  been 
incorporated  here. 

Spoor  Bergen  Corp.  is  understood  to  be 
affiliated  with  Consolidated  Film  Industries, 
which  purchased  rights  to  the  Bergen  de- 
veloping process  several  months  ago. 


50 


M  o  I  i  o  11    P  i  c  t  u  r  e     V  e  w  s 


A  it  y  it  st    9 ,    19  30 


"Mechanics''  the 
Damper  on  Hot 
Love  Stories 


(  hicago — The  ''Sand-witches"  skit,  which 
figured  in  last  week's  stage  show  at  B.  & 
K.'s  Oriental,  frequently  came  off  a  little 
ragged.    Here's  the  explanation  : 

The  skit  was  a  beach  scene.  To  add  to 
the  impression  of  vacation  leisure,  the  stage 
director  supplied  the  "witches"  with  maga- 
zines as  they  lolled  in  the  background.  Time 
and  again  the  cues  for  the  reading  girls  to 
leave  the  stage  were  ignored.  B.  &  K. 
spotted  the  slips  and  complained  to  the 
stage  director.  An  investigation  disclosed 
that  the  girls  had  been  supplied  with  copies 
of  "Love  Stories"  magazine  and,  becoming 
absorbed  in  a  pash  anecdote,  ignored  their 
cues  in  order  to  finish  enough  sentences  to 
determine  whether  or  not  the  heroine  col- 
lected. 

By  midweek  the  skit  was  coming  off  ef- 
ficiently. The  stage  director  had  replaced 
the  emotion  magazine  with  copies  of  "Popu- 
lar Mechanics." 


Ban  or  No  Ban, 

If  It  Makes  the 
Dough,  Fox  Books 


Chicago — The  fancy  business  done  by 
"\\  hite  largo  (banned  by  the  Hays  organ- 
ization i  at  the  Fox  Loop  house  (Monroe), 
has    induced    this    theatre    organization    to 

1 k    the    picture   into    its   outlying   houses' 

here.  The  Commercial  and  Terminal  the- 
atre- are  next  on  the  Fox  string  to  play 
the  British-made  picture.  Outlying  Publix 
houses,  too,  completed  bookings  for  "White 
Cargo"  after  it  became  evident  that  the  Fox 
houses  were  getting  away  with  it. 

The  picture,  playing  here  to  adults  only, 
gave  the  Fox  Monroe  its  first  100%  gross 
rating  in  months. 


Gifford  Wants  "Century" 

Freddy  Gifford,  operator  of  the  West 
Side  Century,  has  instituted  suit  in  Federal 
court  here  to  enjoin  Publix-B.  &  K.  from 
using  the  name  Century  Theatre  for  the 
circuit's  recently  acquired  property  at  2820 
North  Clark  Street. 


JACK  KAPP,  former  director  of  Bruns- 
wick's Chicago  recording  studios,  and 
genial  toastmaster  much  in  demand  at  local 
business-men's  luncheons,  has  been  named  by 
Warners  to  head  all  Brunswick  recording  ac- 
tivities. Jack's  headquarters  will  be  in  New 
York  after  August  15. 

*  *     * 

William  Gaxton,  debonair  actor  of  "Fifty 
Million  frenchmen  Can't  Be  Wrong"  fame, 
flipped  the  Santa  Fe  Chief  here  during  the 
past  week  en  route  to  Hollywood.  He  will  be 
starred  in  Warner's  productions  of  the  play 
which,   incidentally,   will    be    his    first    talking 

picture. 

*  *     * 

Blossom  Seeley  and  Bennie  Fields,  in  town 
for  a  week's  turn  on  the  State-Lake  stage, 
telling  romantic-minded  reporters  the  circum- 
stances under  which  they  met  each  other  here 
ten  years  ago  at  the  Majestic  theatre  and  de- 
cided to  be  married.  "We've  danced  together 
ever  since,"  concluded  Blossom,  making  a  pass 

at  Bennie. 

*  *     * 

The  Biltmore,  which  has  claimed  without 
dispute  in  past  years,  the  reputation  of  being 
Chicago's  toughest  theatre — as  far  as  theatre 
audiences  are  concerned — was  re-opened  py 
B.  &  K.  last  week.  The  house,  formerly  Sin- 
ners',   has     been    completely     rebuilt     and    re- 

ciinipped. 

*  *     * 

Olive  Borden  caused  a  flurry  among  local 
moom  pitcher  chatter  writers  by  hopping  off 
a  train  during  the  week  accompanied  by  Ray 
Ryan,  head  of  a  local  printing  and  publishing 
house,  after  a  vacation  visit  at  the  home  of 
Mr.  and  Mrs.  W.  H.  Fawcett  at  Breezy  Point, 
Minnesota.  Olive  relayed  the  information  that 
she  was  en  route  to  New  York  to  consider  two 
picture  contracts  offered  her,  but  would  be  back- 
in  Chi  in  two  weeks. 

*  *     * 

The  Leighton  Co-Operative  Industries,  chain 
lunchroom  operators,  has  leased  the  space  for- 
merly occupied  by  the  Cozy  theatre  at  40  South 
Clark  St.,.  and  will  remodel  and  reopen  the 
premises  as  a   lunchroom. 

*  *     * 

Essaness  Theatres  acquired  the  Chateau  (1,- 
700)  last  week  on  lease  from  Albert  Fuchs,  the 
builder.  It  is  reported  $100,000  will  be  spent 
,m  refurnishing  and  remodelling  prior  to  re- 
opening  next  Fall.  The  lease  is  for  20  years 
and  is  based  on  a  percentage  of  the  gross  re- 
ceipts of  tin-  house  with  a  minimum  guaranteed 
rental  varying  during  the  period.  The  estimated 
rental  for  the  term  is  $480,000,  or  an  average  of 

$24,000  yearly. 

*  *    * 

Eric  von  Stroheim,  wife  and  7 -year-old  son, 
Eric,  Jr..  paused  here  en  route  to  New  York, 
where  they  have  embarked  for  Vienna.  Trie, 
Sr..  revealed  that  he  was  once  a  flypaper  sales- 
man in  San  Francisco;  later  entering  the  United 
(Continued  on  page  51  | 


Chi  Cops  Cannot 
Abolish  System 
Of  "Pink"  Permits 


Chicago — The  Chicago  police  department, 
under  supervision  of  which  the  city's  cen- 
sorship board  functions,  has  no  authority  to 
discontinue  the  policy  of  issuing  "pink"  per- 
mits for  films  which  the  censors  have  ad- 
judged to  be  unfit  for  minors,  according  to 
a  ruling  submitted  by  the  city's  law  depart- 
ment. 

Acting  Police  Commissioner  John  Alcock 
asked  for  the  opinion  in  order  to  determine 
whether  the  "adults  only"  permits  could  be 
abolished.  The  case  directly  in  mind  was 
that  of  "Primrose  Path,"  a  Willis  Kent 
production,  which  had  been  refused  a  white 
permit  by  the  city's  censor  board  and  has 
been  under  consideration  for  several  weeks 
as  to  its  eligibility  for  a  "pink"  permit.  The 
censors  indicated  they  would  be  obliged  to 
pass  the  picture  on  an  adults  only  permit. 
Alcock,  seeking  to  block  its  exhibition  here, 
sought  the  opinion  with  the  above  results. 

Abolition  of  the  "pink"  permits  would 
ban  an  average  of  50  productions  annually 
here.  Some  of  the  pinks  which  have  played 
to  adults  only  in  recent  months  in  Chicago 
were  "The  Divorcee,"  "Common  Clay," 
"Lilies  of  the  Field,"  "White  Cargo,"  "Par- 
ty Girl,"  "Ladies  of  Leisure"  and  "The 
Cockeyed  World."  All  would  have  been 
banned  had  the  "pink"  permit  provisions 
not  been  in  existence  here. 


All  Chi  Helps  Oscar 

Pile  Up  That  Fortune 

Chicago — Oscar  Florine  maintained  pre- 
cedent by  having  as  his  guests  at  the  an- 
nual Crystal  Lake  Country  club  pow-wow, 
about  half  of  Film  Row's  old  guard.  His 
guests,  the  bulk  of  whom  were  on  the  con- 
tributing list  as  far  as  their  host's  golf  game 
for  the  day  was  concerned,  included  Felix 
Mendelssohn,  Floyd  Brockell.  Lou  Rein- 
heimer,  Jack.  George  and  Harvey  Miller. 
Frank  Schaeffer,  Tom  Greenwood,  Bert  and 
Lou  Hay  and  Izzv  Slavin. 


RKO  Midwest  Division 
Opens  Confab  at  Chi 

Chicago  —  An  RKO  divisional  theatre 
managers'  meeting  opened  at  the  Drake 
Hotel  here  Tuesday  with  Joseph  Plunkett 
in  charge.  About  50  managers  and  assist- 
ants from  RKO  midwest  theatres  are  in  at- 
tendance at  the  meeting. 


A  u  g  itst    9  ,.19  3  0 


M  o  t  i  o  n    P  i  c  t  u  r.  e    N  e  w  s 


51 


Brockell   Will   Quit   Publix   to  Head 
Chi  Buying   Combine  of   100   Houses 


In  the 
Good  01' 
Days 


Chicago — Sol  Stasel,  operator  at  the  Owl  theatre,  hark- 
ened  back  a  flock  of  years  to  the  beginning  of  the  Chicago 
him  business  in  a  biographical  article  published  recently 
in  the  Chicago  "Daily  News."  Stasel  recalled  his  first 
theatre  job,  landed  25  years  ago,  at  the  Paris  theatre  on 
South   State   street. 

"It  was  a  300-seat  house  and  admissions  were  a  nickel," 
he  recalled.  "Carl  Laemmle,  who  was  then  a  distributor 
with  an  office  in  a  ramshackle  building  on  Lake  St.,  sup- 
plied us  with  film.  Operators  received  $12  a  week  for  thir- 
teen hours  a  day,  seven  days  a  week.  The  present  scale  is 
$122   a    week   for   52-hour   weeks." 


City  Pops  Vote 
Dough  for  Sound 
And  Troubles  End 


Chicago — An  appropriation  of  $4,800  was 
voted  by  the  city  council  finance  committee 
this  week  for  the  purchase  of  sound  equip- 
ment for  the  city  censorship  board's  pro- 
jection room  in  the  South  State  street  police 
building. 

In  the  past,  the  censors  have  been  obliged 
either  to '  view  the'  productions  in  one  of 
Film  Row's  projection  rooms  or  else  view 
them  silently  in  the  projection  room  of  the 
police  building.  In  the  latter  case,  after 
viewing  the  silent  projection,  dialogue  script 
in  hand,  the  censors  are  privileged  to  cut 
either  film  or .  script. 

"Besides  being  obliged  to  read  50  pages 
of  dialogue  on  every  feature  released  in 
Chicago,"  said  Erne  Siegler,  chairman  of 
the  board,  "there  is  a  large  number  of  shorts 
which  we  must  edit  by  the  script  system 
alone.  Our  only  alternative  is  to  see  the 
picture  at  the  exchanges ;  strictly  on  invita- 
tion. The  new  sound  equipment  will  lessen 
the  committee's  inconvenience  and  add  to  its 
efficiency." 


Sells  Chi  Territory 

Melvin  Hirsh,  president  of  the  newly 
formed  Syndicate  Exchanges,  Inc.,  has  pur- 
chased from  W.  Ray  Johnston  "The  Con- 
vict's Code"  for  Greater  New  York  and 
Northern  New  Jersey  and  will  roadshow 
the  picture  with  a  special  prison  front,  elec- 
tric chair  display  and  chain  gang  in  prison 
uniforms  for  ballyhoo.  Other  sales  during 
the  week  are:  the  New  England  states  to 
Herman  Rifkin ;  Kansas  City  territory  to 
.Midwestern  Film  Distributors;  the  Chicago 
territory  to  Irving  Mandel ;  Ohio  to  Fred 
Schram  and  California  to  All  Star  Features. 
Inc.  The  picture  stars  Cullen  Landis  and 
was  directed  by  Harry  Revier. 


Add  2  More  to  Chain 

Gillespie,  111. — Dominic  Frisena  and  John 
Giachetto  have  taken  over  the  Pert  and 
Colonial  in  Gillespie,  111.,  formerly  operated 
by  Mr.  Frances  Peart.  Frisena  and  Gia- 
chetto have  also  added  the  Pantheon, 
Springfield,  111.,  to  their  growing  string. 
Teddy  Gray  formerly  operated  the  Pan- 
theon. 


'Von'  Admits  Bad 

Temper  and  a 
'Kaiser  Komplex' 

i  i  ontinued  from  page  50) 
States  Army,  then  back  to  selling,  then  writing, 
then  the  movies,  through  Carl  Laemmle's  in- 
vitation to  direct  "Blind  Husbands."  He  ad- 
mitted there  might  have  been  grounds  for  the 
criticisms  that  have  been  made  of  him  as  "an 
excessively  extravagant  director  and  had  tem- 
pered individual  with  an  emperor  complex." 
Eric,  Jr.,  said  he  wanted  to  he  an  Army  officer 
and  would  enter  West  Point  when  he  comes 
of  age. 

*  *     * 

Ernie  Grohe,  Fox  salesman,  is  recovering 
from  an  operation  for  an  infection  in  his  jaw, 
performed   recently. 

*  *     * 

Tom  Gilliam  reports  business  in  downstate 
Illinois  is  following  the  lead  established  by  the 
crops.     (The   crops   aie   poor.) 

*  *     * 

The  10-year-old  son  of  Steve  Benis,  Lincoln, 
111.,  theatre  owner,  well  known  here,  died  re- 
cently at  his  home.  Steve  is  in  Greece  in  the 
(•nurse  of  a  vacation  trip  abroad. 

*  *     * 

Gus  Keresotas  of  the  Strand  t heat  re.  Spring- 
field, shaking  hands  along  Film  Row  during  the 
iveek. 

*  *     * 

Tom  North  to  Nebraska  to  pick  up  waiting 
contracts    for    Van    Beuren    product    out    there. 

*  *     * 

I  he  father  oj  Tony  Caputo,  crack  sound 
man  on  I, cue  Couer's  Pathe  news  staff  here. 
died  recently  alter  a   lengthy   illness. 

Illinois  independent's  organization  remodell- 
ing their  quarters  in  the  Gunther  building  to 
provide  office  space  for  the  organization's  new 
buying  and  booking  circuit.  Twenty-four 
houses  are  now  on  the  subscribing  list  here. 

Harry  Lorch,  in  New  York  for  the  past 
several  weeks  dickering  with  the  circuit  buyers 


Wheeze  on  Fleas 

Heard  on  the  "set"  where  RKO  Ra- 
dio Pictures'  "Half  Shot  at  Sunrise" 
is  being  filmed: 

Bert  Wheeler:  "What  do  you  do  for 
fleas?" 

Robert  Woolsey:  "Scratch  'em!" 

Wheeler:  "I  wouldn't  do  anything 
for  'em,  the  dirty  brutes." 


62  Stands  Now  Lined  Up,  With 

40  More  to  Be  Added  by 

January  First 


Chicago — Midwest  Theatres  Corp.  began 
operations  this  week  as  the  biggest  and 
what  is  expected  to  develop  into  the  most 
important  independent  buying  and  booking 
circuit  in  the  country.  Floyd  Brockell,  Pub- 
lex  Midwest  buyer,  whose  name  has  been 
repeatedly  mentioned  in  connection  with  the 
new  venture,  did  not  join  the  outfit,  official- 
ly at  least. 

However,  Brockell  told  a  Motion  Pic- 
ture News  reporter  here  that  he  will  resign 
from  Publix  ultimately  and  then  join  Mid- 
west. He  will  not  be  associated  with  the 
buying  circuit  until  then. 

On  the  initial  subscribing  list  of  Midwest 
are  62  houses.  Plans  for  future  expansion, 
if  and  when  consummated,  will  add  approxi- 
mately 40  more  houses  to  the  list  bv  the  first 
of  1931. 

In  addition  to  the  54  named  by  Motion 
Picture  News  two  weeks  ago.  eight  new 
houses  were  announced  as  subscribers  to 
the  service  this  week.  They  are:  Joe  Stern's 
three  in  Chicago;  Dittman's  three  at  Free- 
port  ;  Ben  Katzman's  Egyptian  at  De  Kalb, 
and   E.    [.   Bloom's  Jackson  Park.   Chicago. 

Brockell  will  serve  as  a  buyer  for  the 
new  organization.  Lou  Reinheimer  will  also 
serve  as  a  buyer.  The  hooking  end  will  be 
handled  by  Edward  J.  Mager,  formerly  of 
the  Dittman  organization  and  well  known 
in  Chicago.  He  will  be  assisted  by  Jim 
Booth,  hooker  for  Essaness  Theatres,  whose 
string  of  16,  with  the  new  Chateau  added 
last  week,  comprises  the  largest  single  unit 
subscribing  to  the  new  service-  organization. 

Emil  Stern  of  Essaness  Theatres  heads 
the  organization,  as  was  stated  in  an  earlier 
issue  of  Motion  Picture  News. 

on    the    new    Pathe    product,    is    expected    back 
about  September  1st. 

*  *     * 

Myrtle  Collins  of  the  Chi  exhibitors'  associa- 
tion office  to  Williams   Bay,  Wis.,  on  vacation. 

*  *     * 

Louie  Abramson  and  bride  presented  zvith  a 
handsome  table  service  by  Universal  exchange 

employees. 

*  *      * 

"Holiday,"  going  into  the  United  Artists  the- 
atre late  this  month,  will  constitue  the  first 
Pathe  booking  the  house  has  had  in  a  dock  of 
months. 

*  *     * 

_  The  Gem,  bang  remodelled,  will  reopen 
September  1st. 

*  *     * 

Max  Brodsky  resigned  as  country  salesman 
for  the  Universal  exchange.  Universal  now 
has  only  one  country  man  at  work. 

*  *     * 

Joe  O'Brien,  who  has  been  in  charge  of  Pathe 
news  sound  trucks  on  the  Pacific  Coast,  in 
town  this  week  with  Mrs.  O'Brien.  Both  en 
route  to  New  York,  which  is  to  be  Joe's  future 
post. 

*  *      * 

Mrs.  Tom  Gilliam  to  Elizabeth  Lake,  Wis., 
for  a  month's  vacation.  Tom  commuting  to  the 
same  spot  on  week  ends. 

KANE 


52 


Motion   Picture   News 


August    9 ,    19  3  G 


Films  Rapped  by 
Youths'  Society 
Backing  Censors 


St.  Louis — Declaring  that  alleged  scenes 
of  crime  and  immorality  do  not  represent 
the  entertainment  choice  of  American  youth, 
the  St.  Louis  and  eastern  Missouri  branches 
of  the  Christian  Endeavor  union,  young 
people's  organization,  has  launched  a  con- 
certed drive  for  passage  of  the  Hudson  bill. 
Pictures,  it  is  claimed  in  a  resolution,  have 
done  more  to  debauch  the  morals  of  young 
people  than  any  other  one  agency.  "Youth 
everywhere,"  it  is  contended  "seeks,  if  left 
to  its  own  discretion,  the  cleanest  and  high- 
est ideals,  directly  contradictory  to  the 
claims  of  the  motion  picture  industry  that 
we  demand  such  pictures  as  mentioned." 


Night  Shots  for  Secrecy 

Hollywood— In  order  to  keep  the  theme 
of  the  picture  a  secret  from  the  general  run 
of  employees  in  the  studio,  Roland  West  is 
producing  "The  Bat  Whispers"  for  United 
Artists  entirely  at  night.  The  company  goes 
on  the  set  at  6  P.  M.  daily  and  works  untd 
three  the  following  morning.  The  picture 
is  said  to  be  a  talker  adaptation  of  "The 
Bat,"  which  was  produced  on  the  stage  and 
as  a  silent  picture  several  years  ago. 


Samples . . 
Convince.. 
Skeptics!! 

The  only  perfect  point  for  Sound 
reproduction.  They  are  NEW — 
They  are  BETTER.  Your  audience 
can  tell  the  difference— Silnum  Points 
speak  for  themselves.  A  generous  lot 
of  samples  FREE. 

— Send  today  — 

Silman  Distributing  Co. 

Sound  Equipment  and  Apparatus 
620    Grant    Street       Pittsburgh,    Pa. 


WANTED 

Picture  house  manager  for  New 
York  State.  Splendid  oppor- 
tunity. State  all  in  first  letter, 
reference — experience  — salary 
— address.  Apply  Box  No.  688, 
Motion  Picture  News,  729 
Seventh    Avenue,    New    York. 


;THE" 


Projectionists' 
Round  Table 

;  By  John  F.  Rider  - 


{Continued  from    page   44) 

being  induced.  Since  the  maximum  voltage  is 
being  induced  when  the  magnetic  lines  of  force 
are  being  cut  at  right  angles  and  the  voltage 
induced  is  zero  when  the  coils  sides  move  paral- 
lel to  the  lines  of  flux,  we  have  a  varying  state 
of   induced  voltage.    Refer  to  Figure  36. 

O  and  P  represent  the  two  coil  sides  revolv- 
ing in  a  clockwise  direction.  As  is  evident  by 
the  dark  arrows  at  O  and  P  these  two  coil  sides 
when  at  rest  at  the  positions  shown  are  paral- 
lel to  the  field  abd  the  induced  voltage  is  zero. 
However,  as  they  move  toward  the  point  1,  each 
has  described  an  arc  of  45  degrees  as  it  is  be- 
ginning to  cut  the  lines  at  an  angle,  and  the 
induced  voltage  is  some  value  greater  than 
zero.  As  the  sides  move  to  the  point  2,  each 
side  has  described  an  angle  of  90  degrees  and 
is  cutting  the  flux  lines  at  exactly  right  angles 
and  the  voltage  is  maximum.  As  the  sides 
move  beyond  this  point  to  3,  they  again  ap- 
proach toward  the  parallel  plane  and  the  volt- 
age is  again  reduced. 

Thus,  if  the  coil  consisted  of  only  two  loops 
the  voltage  output  would  not  be  constant,  but 
would  vary  according  to  the  speed  of  motion. 
If  such  a  generator  were  connected  to  an  ex- 
ternal circuit  the  voltage  across  the  circuit  or 
the  current  in  the  circuit  could  be  shown  as  in 
Figure  37,  curve  A.  By  using  many  loops  the 
voltage  or  current  curve  would  approximate  a 
straightline  as  curve  B. 

Thus,  we  conclude  the  mechanical  means  of 
generating   D.   C.   emf. 


Closes  Number  of  Deals 

Sale  of  distribution  rights  to  "The 
Woman  Who  Was  Forgotten"  in  a  num- 
ber of  territories  and  abroad  has  been  com- 
pleted by  Charles  S.  Goetz,  president  of 
States  Cinema  Corp.    Deals  include : 

Max  Levy,  Boston ;  Progress  Pictures, 
St.  Louis;  M.  J.  Levinson.  Philadelphia  and 
Washington  territories ;  Charles  S.  Jones 
and  Cecil  Maberry,  Dallas  and  Oklahoma 
City  territories ;  Arthur  C.  Bromberg, 
Charlotte,  Atlanta,  Memphis  and  New  Or- 
leans territories ;  M.  Wintroub,  Omaha ; 
Celebrated  Players,  Milwaukee ;  Elliott 
Film  Co.,  Minneapolis ;  Richard  C.  Fox, 
Buffalo,  Cleveland  and  Cincinnati  territo- 
ries; Harry  Lande,  Pittsburgh  and  Mid- 
west Film  Distributors,  Kansas  City.  For- 
eign deals  include:  Showman  Films,  Ltd., 
United  Kingdom,  and  Briskin  Distributing 
Co.,  Africa. 


Movie  Star  Rotogravures 

Just  Out.  25c  Sellers.  Ready  for  Framing 

Up  to  1,000 Sc  Each 

1,000     or     Over 4c  Each 

Nancy  Carroll.  Janet  Gaynor,  Charlei 
Parrell.  Greta  Oarbo.  .lolin  liarrymore. 
Maurice  Chevalier,  Dolores  Coitella, 
Bebe  Daniels,  Conrad  Nagcl.  John 
Boles.  Marilyn  Miller.  Clara  Bow. 
Ronald  Colman.  Wm.  HaJnet,  Raman 
Novarro.  John  Gilbert.  Buddy  Bogtrs, 
Rudy  Vallee.  Richard  Dlx.  Blebard 
Barthelmeas,  Mary  Brian,  Allee 
White.  Joan  Crawford.  Norma 
Shearer. 

Write   for   Set   of   "FREE   SAMPLES" 

One-Fourth   Deposit   on   C.   O.  D.   Orders. 

M.  E.  MOSS    (B)    PUB.   CO.,   Hartford,   Conn. 


Actual    Size 

J*4"i8>4"   tod 

11x14" 


Camden  Ball  Park 
For  Sunday  Games 
Seen  "Blue"  Sock 


Philadelphia — A  new  wedge  was  thrust 
into  the  stiff  fight  for  the  repeal  of  the 
Pennsylvania  "Blue"  laws  of  1794,  with  the 
announcement  of  John  D.  Shibe,  president 
of  the  Philadelphia  Athletics,  stating  that 
the  league  leaders  are  considering  a  50,000 
capacity  stadium  in  or  near  Camden,  for 
Sunday  ball  games. 

Film  men  and  other  entertainment  pro- 
viders are  keeping  their  ears  to  the  ground 
in  the  rumpus,  which  is  viewed  more  or  less 
as  a  smoke  screen  in  the  "blue"  laws  attack. 
While  the  A's  project  may  be  possible,  it 
has  been  pointed  out  that  for  the  dozen  or 
so  home  games  which  would  be  scheduled, 
the  club  would  have  to  draw  a  capacity 
crowd  of  50,000  admissions  to  pay  for  such 
a  stadium.  This,  of  course,  is  not  taking 
into  account  the  normal  liability  of  bad 
weather. 

Dr.  David  S.  Rhone,  Camden's  director  of 
Public  Safety  is  in  the  open  opposing  the 
commercialization  of  Sunday  in  his  city,  and 
pointed  out  that  New  Jersey  has  just  as 
stiff  "blue"  laws  as  Pennsylvania  although 
they  are  not  as  rigorously  enforced.  The 
A's  played  a  Sunday  test  game  in  1926,  pro- 
tected by  an  injunction,  but  lost  the  ensuing 
case  in  both  the  lower  and  the  Supreme 
courts. 

The  idea,  however,  is  attracting  consider- 
able notice  in  Philadelphia  and  the  story 
made  first  position  in  all  the  dailies.  The 
Sunday  opening  proposition  is  a  pertinent 
one  in  this  city  and  popular  agitation  has 
been  whipped  to  a  degree  of  interest  not  ap- 
proached within  years.  Film  interests  are 
quietly  campaigning  for  open  Sunday  and 
are  reaping  the  fruits  of  aroused  popular 
interest. 


Tidden  in  Film 

Hollywood — Another  writer  and  publicity 
representative  has  succumbed  to  the  lure  of 
the  camera.  Fritz  Tidden,  former  trade 
paper  representative  and  writer,  and  cur- 
rently confidential  advisor  to  Clarence 
Brown,  goes  into  the  cast  of  "The  Great 
Day,"  Joan  Crawford's  starring  picture 
which  Harry  Pollard  is  directing.  Tidden, 
under  contract  to  Brown,  does  not  even  see 
the  salary  checks. 

New  Sherman  Contract 

Hollywood — Lowell  Sherman  has  signed 
a  five-year  contract  with  Radio.  His  old 
contract,  which  had  two  years  to  run,  was 
discarded. 


CLASSIFIED  ADS. 


Equipment 


THEATRE  LOBBY  FRAMES— Manufacturer  to  you; 
low  cost.  Gem  Frame  Company,  2805  Brighton, 
Kansas    City,    Mo. 


UNIFORMS 


FOR    HOUSE 
ATTACHES 


COSTUMES 


FOR   STAGE 
PRESENTATIONS 


BROOKS 


1437  B'way 
New  York 


August    9,    19  3  0 


Motion   Picture    News 


53 


MANAGERS' 
ROUND  TABLE  CLUB 


Charles  E.  Lewis 

Qhaitman.  and  /jc/ltat. 


in  ~* 


Of  cMz£onai  o/jfocialcon.  af<Jhon>men-  G\[eetina-  ir, 

MOTION  PICTURE  NEWS 

CjJ&lv  OVeek  —foz  c\(utual Sene/fa  and  ^Ptaaleff/ 


Conducted  By  An  Exjdbitor  For.  Exhibitor.? 


"Big  Shots" 

ONE  lesson  I  have  learned 
on  the  coast  will  remain 
with  me  for  a  long-  time  to 
come.  It  is  the  honest  fact  that 
the  big-  men  in  the  industry  are 
the  ones  who  are  most  ordin- 
ary in  their  methods  of  meeting 
people. 

I  have  found  that  the  "duds," 
(those  who  make  a  lot  of  noise 
and  nothing  else)  are  the  birds 
who  try  to  impress  you  with  their 
importance  by  making  you  wait 
around  to  see  or  talk  to  them. 

On  the  other  hand,  the  man 
who  can  carry  an  important  job 
plus  the  many  responsibilities 
that  go  with  it,  is  the  man  whose 
office  is  an  open  door,  where  he 
who  has  legitimate  business  will 
be  cordially  received  without  get- 
ting the  runaround  from  a  half 
dozen  office  boys  and  stenogs. 

And  so  we  come  to  that  point 
of  our  little  chat  wherein  we 
would  tell  you  that  along  the  line 
of  our  present  trip  we  have  met 
all  sorts  of  showmen.  And  those 
who  are  the  most  capable  and 
efficient  are  the  ones  who  are  con- 
stantly glad  to  extend  a  hearty 
welcome  to  people  who  want  to 
see  them;  be  it  patron,  salesman 
or  trade-paper  writer. 

There  is  still  imprinted  on  my 
mind  a  theatre  near  Chicago 
where  I  was  impressed  with  the 
lousy  (spelt  with  two  z's)  way 
the  house  was  being  run  and  the 
sloppy  methods  of  the  employees. 
Since  1  was  out  to  meet  the  man- 


Table  of  Contents 

If  Capitol  Opening  a  Success 

"f  Earle  Holden  Had  a  Funny  One 

'    Fields  Copped  First  Prize 

•  "The  Showman's  Calendar" 
<i  "For  Better  or  Worse" 

If  Hyde  Had  a  Corking  Display 

If  Simonis  Rewarded  Club 

If  "Real  Showmanship" 

If  "An   Exhibitor   In   Hollywood" 

"    Kenimer  Introduced  Some  Novel  Ones 

•  Wasson's  Western  Ballyhoo  Was  Good 
■    Weshner's  Division  Is  Active 

*f  "Congratulations,  Monty"! 

If  Decker  and  Abendschein  a  Good  Team 

•f  Winstanley  Also  Has  a  Booster  Club 

•  O'Donnell  Found  Use  for  Old  Tires 
'    Irving  Fineman  Going  Great 

"  Richardson's  Novel  Marquee  Stunt 

'  Jackson  Secured  Publicity 

«  "Big  Town  Posters"— By  K.  Woodward 

•  Phillips  Still  Selling  Them 
\  Wienschienk  Tied-Up  Bank 

If  Felker  Used  Some  Good  Ones 
'  Lake  Featured  Lobby  Putting 
1  A  Couple  from  Lee 

•  "Looking  At  Lamps" 

•  Larry  Goux's  Fronts 
1   "Lost  and  Found" 

1!  Lampe  Got  Publicity  Break 
H  Tom  Kane's  "Ace"  Ballyhoo 

•  Elephant  Plugged  Price  Cut 
1f  Wallace  Believes  in  Variety 

!f  Lou  Swee's  Heralds  Are  Effective 

If  Hall  Gave  Away  Ice  Cream 

«f  R.  S.  A.  Is  At  It  Again 

'    Manning  Knows  Local  Trade 

If  Kraus  Displaying  Corking  Work 

*l  Harry  Herman's  Birthday  Register 

•  Davis  Reached  Spanish  Populace 
1  "Latest  New  Members"! 


agers  I  asked  for  that  esteemed 
g-entleman  (what  a  flatterer  I 
am)  and,  after  being  jockied 
around  we  were  finally  told  that 
he  was  in  conference. 

So  we  sat  down  to  rest  outside 
the  door  until  the  conferees 
(two  painted  blondes)  came  out 
of  the  office.  Then  it  was  our 
turn.  Here  is  a  type  picture  of 
the  busy  (??)  manager:  He  was 
sitting  at  a  messed  up  desk,  all 
littered  with  papers  and  what- 
nots ;  he  was  sorely  in  need  of  a 
shave;  his  shirt  looked  like  an 
ad  for  "Up  the  Congo"  or  "See 
Pittsburgh  First  Week";  his 
trousers  may  have  had  a  crease 
in  them  when  he  bought  them; 
(we  didn't  see  his  coat)  and  he 
had  a  terrible  aim  (we  could  tell 
this  by  the  tobacco  stains  on  the 
wall  back  of  the  cuspidor). 

And  this  was  the  man  we  had 
wasted  valuable  time  to  see. 

He  then  entered  into  a  dis- 
course on  how  he  was  doing 
everything  a  good  (?)  showman 
could  do  to  put  his  house  over, 
but  it  was  impossible.  They  just 
wouldn't  come  in.  As  for  exploi- 
tation, why  such  stuff  was  ba- 
loney, he  did  not  believe  in  it  at 
all. 

How  a  guy  like  that  keeps  his 
job  will  forever  remain  a  com- 
plete mystery  to  me. 

But  then  Abe  Lincoln  said 
something  about  only  fooling  the 
people  SOME  of  the  time.  It 
won't  be  long  now! 

"Chick." 


54 


Motion    Picture    N  e 


A  it  y  u  s  t    9  _    i  p  3  o 


MANACtKJ'  ROUND-TABLE  CLUB 


Opening  Of  Capitol 
In  Wallaceburg 
Was    Big   Success 


Theatre  openings  and  theatre 
anniversaries  are  generally 
occasions  for  great  rejoicing 
on  the  part  of  showmen  for  it 
is  then  that  they  are  able  to 
engineer  some  stunts  that  will 
more  than  create  interest.  In 
the  pages  of  newspaper  advertising  that  we  are  reproducing 
below  you  can  see  what  the  live-wire  showmen  up  in  Canada 
do  whenever  they  open  a  theatre.  Lack  of  space  would  not 
permit  our  setting  forth  a  whole  campaign  and  for  that  reason 
we  are  able  only  to  show  these  few  samples  of  fine  merchan- 
dising (through  the  courtesy  of  Jack  Allen  our  regional  chair- 

man     for     Eastern 
Canada). 


celebrities  and  on  the  opening  night  the  Mayor  was  on  hand  to 
deliver  an  address.  The  local  newspaper  commented  editorially 
on  the  opening  and  pointed  out  the  fact  that  Chatham,  like  so 
many  other  Canadian  cities  was  progressing  in  a  remarkable 
manner. 

The  Wallaceburg  Capitol  was  opened  in  much  the  same 
manner  and  it  is  interesting  to  note  that  in  the  full  page  we  are 
reproducing  that  a  special  "personal"  note  is  meant  for  the 
patrons  of  the  house,  who,  according  to  the  ad  made  the  new 
theatre  possible.  The  campaigns  at  both  these  theatres  were 
smashing  successes  and  the  residents  of  Wallaceburg  and  Chat- 


The  cut  shows  part 
of  the  newspaper  ad- 
vertising for  the  open- 
ing of  the  Capitol 
Theatre  in  Chatham, 
Ont.,  and  the  Capitol 
Theatre  in  Wallace- 
burg, Ont.  The  Chat- 
ham Capitol  had  a 
special  section  of  the 
newspaper  devoted  en- 
tirely to  stories  about 
the  theatre,  construc- 
tion, policy  and  stories 
concerning  the  coming 
attractions.  The  house 
is  managed  by  A.  P. 
Drohan,  who  is  well 
known  to  his  fellow 
Club  members  as  a 
showman  who  is  always 
on  the  alert  and  we 
know  that  under  his 
capable  management  he  will  continue  to  boost  up  good-will 
stock.  The  opening  of  the  theatre  was  attended  by  the  utmost 
formality,    with    special    invitations    being    sent    out    to    local 


ham  were  treated  to  a  display  of  showmanship  the  like  of  which 
they  had  never  witnessed  before.  We  want  to  congratulate 
Mr.  M.  Allen,  General  Manager  of  the  chain  controlling  the 
Wallaceburg  theatre,  whose  efforts  were  largely  responsible  for 
the  construction  of  the  new  theatre.  We  also  want  to  extend 
congratulations  to  Mr.  Arthur  Cohen,  managing  director  of  the 
Chatham  Capitol,  Mr.  C.  Robson,  Eastern  Division  manager 
and  Mr.  A.  P.  Drohan,  resident  manager  and  we  believe  that 
those  veteran  showmen  are  going  to  make  Canadian  theatrical 
history  in  their  respective  districts. 


Managers'    Round    Table    Club    Section 

A  publication  within  a  publication  devoted  exclusively 
to  the  interests  of  the 

♦  ♦  HOUSE    MANAGER  ♦  ♦ 

and    all    others    participating    in    theatre    management, 
exploitation,  publicity  and  advertising. 

The  Industry's  Clearing  House  For  Ideas! 

A  GOLD  MINE  OF  VALUABLE  "DOPE"  EVERY 
WEEK  FOR  THE  LIVE-WIRE  SHOWMAN  WHO 
SEEKS  TO  GET  AHEAD  IN  A  BUSINESS  WHERE 
"YOU  HAVE  TO  GO  LIKE  HELL  TO  STAY  WHERE 

YOU  ARE" 

And  our  slogan  is  typical  of  our  organization: 

"All    For    One    And    One    For    All" 


.  /  u  g  u  s  t    9 ,    1  9  3  (J 


Motion    Picture    N  e  w  s 


55 


MANACE-I?r  ROUND  TABLE  CLUB 


Earle  Holden  Had 
A  Funny  Gag  For 
"Anybody's    War" 


Something  that  will  always 
command  attention  is  an  amus- 
ing herald.  In  fact,  anything 
with  novelty  to  it  has  them 
looking  and  keeps  them  look- 
ing. One  form  of  novelty  her- 
ald is  the  pay  envelope  which 
carries  suitable  copy  and  contains  the  gag  inside.  Earle  Holden, 
manager  of  the  Fairfax  Theatre  in  Miami,  Fla.,  used  such  a 
herald  to  plug  his  showing  of  "Anybody's  War." 

He  distributed  a  pay  envelope  which  carried  copy  reading: 
"Look  Inside!  There  you'll  find  a  small  portion  of  a  priceless 
charm!  It's  'Danger  Eliminating  Powder!'  Sprinkle  a  little 
about  you,  and  its  mystic  powers  will  protect  you  from  all  harm 
and  mishaps !  Well,  so  say — The  Two  Black  Crows — Moran 
and  Mack — Who  use  the  'Danger  Eliminating  Powder'  as  in- 
structed above  to  guide  them  riotously  through  'Anybody's 
War' — Paramount's  All  Riot  On  the  Blackface  Front!"  The 
inside  of  the  envelope  contained  talcum  powder. 

A  great  deal  of  amusement  was  occasioned  when  the  patrons 
were  handed  the  envelopes  and  the  smiles  on  their  faces  told 
Holden  that  they  were  going  to  be  there  with  bells  on.  Thanks, 
Earle,  for  passing  this  one  along  so  that  we  could  hand  it  to 
the  rest  of  the  Club  in  the  event  that  some  of  our  members 
might  be  looking  for  just  such  a  stunt. 


Moose  Jaw  Rodeo 
Enabled  Fields  To 
Cop   First   Prize 


Civic  affairs  have  often  help- 
ed showmen  to  secure  plenty 
of  publicity  and  good-will  for 
their  theatres,  so  it  was  only 
natural  that  when  the  time 
rolled  around  for  the  Moose 
Jaw  Rodeo  that  E.  P.  Fields, 
manager  of  the  Capitol  Theatre  in  Moose  Jaw,  Sask.,  Canada, 
would  take  advantage  of  it  and  boost  up  business. 

With  prizes  being  awarded  for  special  fronts,  Fields  decided 
that  he  would  enter  the  Capitol  in  the  contest  and  bringing 
his  showmanship  into  play  he  turned  out  a  front,  which  we  are 
showing,  that  won  the  principal  award.  The  photo  does  not 
do  it  justice  as  it  was  painted  up  to  resemble  a  real  picture 
front  of  the  days  when  the  West  was  the  West  and  Horace 
Greeley  decided  to  find  out  whether  the  Indians  used  hair  tonic, 
and  when  a  "hard"  drink  contained  enough  T.N.T.  to  have  cows 
giving  sherbet. 

As  the  Moose  Jaw  Rodeo  was  a  community  proposition  it 
was  easy  for  Fields  to  secure  a  raft  of  publicity  and  he  more 
than  cashed  in  on  the  angle.  All  of  the  newspapers  carried 
stories  on  the  Rodeo  and  also  mentioned  the  theatre  front. 
And  it  was  especially  interesting  to  note  that  when  the  pictures 
of   the   cowboy   and    cowgirl    contestants    in    the    Rodeo   were 


"shot"  they  were  lined  up  in  front  of  the  Capitol.  The  whole 
affair  went  over  with  a  bang  and  Fields  was  more  than  satis- 
fied with  the  results  of  his  efforts. 

In  conjunction  with  this  story  we  are  also  showing  a  special 
street  ballyhoo  that  he  constructed  for  "Swing  High"  in 
order  that  you  might  see  how  else  he  keeps  the  city  informed 
of  the  Capitol  attractions.  A  jazz  band,  dressed  in  clown  cos- 
tume, was  hired  to  ride  on  top  of  the  horse  drawn  float,  and 
this  medium  attracted  plenty  of  attention  as  did  the  girl  trapeze 
performer  and  the   "funny   man." 

We  are  glad  to  see  that  Fields  is  still  displaying  that  show- 
manship he  is  noted  for  turning  out  in  his  part  of  the  country 
and  we  are  certainly  going  to  take  advantage  of  his  invitation 
to  visit  the  theatre  if  we  can  ever  stop  long  enough  in  one 
place.  However,  "E.  P.,"  remember  we  still  want  to  hear  from 
you  and  we  hope  that  you  will  keep  us  posted  so  that  we  can 
pass  along  to  your  fellow-members  accounts  of  what  you're, 
doing  to  keep   them   coming  up  to  the  box-office  window. 


"The  Showman's 
Calendar  " 

AN  EXCLUSIVE  CLUB  FEATURE 


Check  up  on  these  dates  each  week  and  see  how 
you  can  turn  them  into  "money  dates"  for  your 
theatre. 


AUGUST 

Aug.  15th  Panama  Canal  Opened  (1914). 

Aug.  16th  Bennington  Battle  Day  (Ver- 

mont). 

Aug  17th  First  Atlantic  Cable  Message 

(1858). 

Discovery  Day  (Yukon  Territory). 

Aug.  18th  Virginia  Dare's  Birthday. 

Aug.  23rd  First  Steamer  to  Cross  Atlantic 

Launched  (1818). 

Aug.  31st  Birthday  of  Queen  Wilhelmina 

(D.  E.  I.). 

SEPTEMBER 

Sept.    1st  Labor  Day 

Sept.    4th  Hendrick  Hudson  Sails  up  Hud- 

son. 

Sept.   6th  Pres.    McKinlev    Assassinated  — 

1901— Lafayette  Day. 

Sept.    9th  Admission    Day    (Colorado,    Cal- 

ifornia). 

Sept.  10th  Perrv's   Victory   on   Lake   Erie — 

1813. 

Sept.  12th  Defender's     Day     (Maryland)  — 

Pershing  begins  successful  drive 
on  St.  Mihiel  salient— 1918. 

Sept.  13th  U.  S.  Troops  take  St.  Mihiel— 1918. 

Sept.  20th  Regatta  Day  (Hawaii). 

Can  you  tie  any  of  the  above  events  into  your 
theatre's  activities? 

And  don't  overlook  the  many  local  events  that 
are  constantly  turning  up  right  in  your  own  town, 
county  or  state. 

Keep  an  eye  on  "The   Showman's 
Calendar"  for   an   advance   tip   on 
Suture  holidays  and  events. 


56 


M  u  t  i  o  n    P  i  c  t  u  r  e    A  e  w  s 


A u yust    9 ,    1930 


MANAGE EJ    rcCLND  TABLE  CLUB 


For  Better  or  Worse! 

We  did  a  little  visiting  last  week  .  .  .  over  to  a  circuit  on 
the  other  side  of  the  Big  City  .  .  .  this  circuit  had  just  been 
taken  over  by  another  .  .  .  you  know  .  .  .  one  of  those  mer- 
gers .  .  .  where  the  big  guy  steps  in  and  starts  to  make 
money  according  to  system  .  .  .  not  according  to  personal 
views  .  .  .  yes  .  .  .  that  is  just  what  a  good  many  managers 
have  complained  to  us  about  .  .  .  personal  views  .  .  .  they 
will  say  .  .  .  "Joe  Filch,  the  owner's  nephew,  thinks  this 
should  be  done  .  .  .  and  his  cousin  thinks  this  should  be 
done  .  .  .  and  the  baby  wants  a  piece  of  my  drape  to  chew 
on  ..."..  .  then  they'll  go  on  and  on  and  on  .  .  .  well  .  .  . 
if  that's  the  case  .  .  .  why  moan  when  a  circuit  takes  you 
over?  .  .  .  you  don't  know  anything  about  the  circuit  .  .  .  you 
don't  know  how  they  operate  .  .  .  you  don't  know  what  they 
consider  a  showman  ...  in  fact  you  don't  take  time  to  think 
about  these  things  .  .  .  you  start  to  wonder  what's  going  to 
become  of  you  .  .  .  and  who's  going  to  take  your  place  .  .  . 
did  any  one  tell  you  that  your  place  was  going  to  be  taken? 
.  .  .  no  .  .  .  then  what  are  you  moaning  about?  .  .  .  don't  you 
realize  that  the  circuits  are  going  to  have  men  around  town 

.  .  doing  a  little  quizzing  here  and  there  .  .  .  and  if  you've 
done  your  work  well  .  .  .  what  have  you  got  to  worry  over 

.  .  and  if  you're  still  doing  your  work  well  .  .  .  you  won't 
have  time  to  worry  .  .  .  you'll  be  selling  your  shows  .  .  . 
and  when  the  new  circuit  manager  comes  around  .  .  .  don't 
think  he  won't  notice  what  you've  been  doing  .  .  .  one  of  the 
most  successful  circuits  in  the  world  to-day  is  at  the  same 
time  a  most  thoughtful  one  .  .  .  they  have  system  and  pro- 
motions .  .  .  and  their  plan  is  so  perfect  that  every  man  on 
that  circuit  praises  it  ...  we  have  never  heard  one  of  their 
managers  complain  ...  so  if  you're  located  in  a  small  town 
and  have  been  pretty  sore  in  the  past  because  the  boss's 
this  and  the  boss's  that  bothered  you  .  .  .  forget  all  about 
it  because  if  a  big  circuit  has  swallowed  up  your  little 

house  .  .  .  that's  not  a  cause  for  worry  .  .  .  it's  a  cause  for 
rejoicing  .  .  .  opportunity  is  knocking  .  .  .  and  if  you're  as 
good  as  you  think  you  are  it  won't  be  long  before  you'll  shout, 
"Come  in."  .  .  . 


Icy  Front  Proved 
Ideal  Display  For 
Byrd    Polar    Film 


Threading  a  needle  with 
boxing  gloves  on  is  easy  com- 
pared to  what  the  showmen 
have  to  do  when  dog  days 
come  along  and  business  must 
be  reported  as  par.  But  when 
all  shows  are  merchandised  in 
the  manner  that  Bolivar  Hyde,  Jr.,  of  the  Paramount  Theatre 
in  Montgomery,  Ala.,  sells  his,  then  there's  no  use  complaining 
about  the  heat  because  it  doesn't  make  any  difference,  any- 
way, at  the  box-office. 

The  photos  we  are  showing  will  give  you  some  idea  of  how 
Bolivar  sold  the  city  on  "With  Byrd  at 
the  South  Pole."  In  addition  to  his  reg- 
ular weekly  work,  he  decided  that  the  art 
work  on  this  picture  would  be  of  such 
a  nature  that  people  would  have  to  stand 
and  look  at  it.  And  did  he  do  it?  The 
cut  will  answer  the  question ;  and  no 
come-backs.  The  man  responsible  for  the 
work,  done  under  Hyde's  supervision,  is 
Ted  Burnett  and  we  are  showing  his 
photo   along   with   this   article. 

In  the  right  photo  of  the  cut  you 
will  notice  the  crowd  of  Boy  Scouts  that 
Bolivar  tied  in  with  the  picture.  The 
Scouts  paraded  to  the  house  carrying  banners  announcing  their 
destination  and  plugging  the  picture.  The  best  part  of  the 
whole  stunt  was  the  fact  that  Bolivar  was  able  to  stage  the 
parade  and  it  didn't  cost  the  theatre  a  cent,  as  the  Scouts  paid 
their  way  into  the  show.  Plenty  of  word-of-mouth  publicity 
was  derived  from  this  source  and  as  a  result  the  film  met  with 
with  an  unusually  good  reception  at  the  house. 

The  next  show  that  Bolivar  merchandised  had  them  talking, 
too.  It  was  "The  Cuckoos"  and  the  campaign  was  "the  berries." 
He   tied   up    with    the    newsboys    of   the    city   and    they    carried 


placques  on  their  backs  plugging  the  film.  While  they  hawked 
their  papers  they  blew  cuckoo  whistles  which  had  been  supplied 
them  by  Bolivar.  This  angle  attracted  considerable  comment 
and  was  one  of  the  reasons  for  the  success  of  the  film.  In  ad- 
dition to  this  gag,  he  also  featured  a  street  ballyhoo  in  the  form 
of  an  old  hack.  A  man  and  woman,  stage  comedians,  were 
hired  to  drive  the  vehicle  around  and  commit  crazy  capers  in 


the  main  streets  of  the  town.  A  sign  alongside  the  wagon  car- 
ried a  notice  to  the  effect  that  "if  you  think  we're  cuckoo — see 
'The  Cuckoos'."  On  all  of  the  street  corners  in  the  city  Bolivar 
placed  three  sheet  cut-outs  of  the  stars  in  the  picture.  No 
matter  what  part  you  went  to  you  were  bound  to  see  their  faces 
grinning  foolishly. 

The  atmospheric  front  for  this  picture  was  also  a  knockout, 
and  with  so  many  mediums  tending  towards  success,  it  is  small 
wonder  that  Bolivar  had  the  house  packed  during  the  playdates. 


Simonis  Rewarded 
His  Booster  Club 
With  Sport  Carnival 


A  way  to  double  the  attend- 
ance at  his  Saturday  morning 
Strand  Boosters  Club  matinee 
was  hit  upon  by  Edgar  Si- 
monis, manager  of  the  Strand 
Theatre  in  Texarkana,  Texas, 
when  he  decided  to  feature  a 
special  free  outdoor  sport  carnival. 

Notices  were  circulated  about  town  well  in  advance  that  all 
members  of  the  Strand  Booster  Club  would  be  eligible  to  enter 
into  one  or  more  of  the  contests  to  be  staged  at  the  carnival. 
However,  if  any  kids  wanted  to  join  the  organization,  all  they 
had  to  do  was  to  fill  out  an  application  at  the  theatre  some  time 
during  the  week. 

The  program  at  the  carnival  was  so  arranged  that  it  would 
be  completed  in  plenty  of  time  to  get  back  to  the  theatre  to 
attend  the  regular  Saturday  morning  matinee. 

Refreshments  at  the  carnival,  which  were  served  gratis,  con- 
sisted of  ice  cream,  coca  cola  and  lemon  snaps. 

The  use  of  the  grounds,  the  refreshments  and  two  gross  of 
American  flags  (which  were  given  to  the  kids)  were  all  pro- 
moted without  cost  to  the  theatre. 

The  stunt  was  a  great  success  and  besides  gaining  the  good- 
will of  the  kids'  parents,  to  say  nothing  of  the  youngsters  them- 
selves, Simonis  added  over  five  hundred  new  names  to  his 
Booster  Club,  which  meant  that  a  lot  more  people  were  going 
to  hear  the  Strand  name  mentioned. 

And  just  to  show  you  that  he  is  well  able  to  take  care  of  the 
merchandising  of  any  film  that  plays  his  house,  we  want  to  pass 
along  what  he  did  to  put  "The  Flirting  Widow"  across. 

He  printed  up  a  bunch  of  special  heralds,  in  the  form  of  tele- 
phone memo  sheets,  which  carried  a  cut  of  a  phone  on  the 
upper  left  hand  corner.  The  copy  of  the  sheet  stated  that 
"The  Flirting  Widow"  called  you  while  you  were  out.  She  said 
call  her  at  944. 

The  messages  were  distributed  about  the  town,  under  doors, 
in  letter  boxes  and  offices.  As  a  result  over  three  hundred 
answers  came  in,  and  as  would  be  expected  the  person  calling 
up  was  in  for  a  sales  talk  on  the  picture,  that  was  given  in  such 
a  way  that  he,  or  sometimes  it  was  a  she,  was  sold  on  the  film. 
This  gag  can  be  used  by  you,  too,  and  when  handled  properly 
should  cause  no  friction,  but  be  productive  of  a  good  many 
laughs  and  additional  business. 

We  want  to  thank  Simonis  for  passing  along  these  stunts 
to  us  and  we  hope  that  he  is  going  to  be  as  active  a  member 
as  his  fellow  showmen  in  Texas.    How  about  it.  Edgar? 


August   9,    1930 


Motion   Picture    News 


57 


iMANAGE-itf'  fiCUND  TABLE  CLUB! 


AN  EXHIBITOR  IN  HOLL  YWOOD 


Know  Your  Theatre 

That  caption  just  about  describes  a  point 
which  we  have  pounded  home  so  often  that 
it's  a  wonder  some  of  the  boys  didn't  shout, 
"Lay  off,  Chick."  But  bellyache  just  as  much 
as  you  want  to.  When  it  comes  to  keeping  a 
beautiful  theatre  beautiful,  let  Les  Fountain, 
San  Diego  manager  for  the  Fox  West  Coast 
houses,  show  you  how   it's   done. 

Many's  the  house  we've  wended  our  weary 
way  through.  And  many's  the  time  we  left, 
after  the  weary  wending  process,  with  a  heavy- 
heart  and  a  feeling  that  many  managers  should 
practice  the  gentle  are  of  portering,  just  to 
see  how  it's  done.  Which  about  covers  the 
points  in  question.  Namely,  keep  your  theatre 
clean,  but  don't  confine  the  cleaning  energies 
just  to  the  portions  which  are  seen  by  the 
patron. 

We  arrived  in  San  Diego  in  the  evening,  and 
ambled  over  to  the  California  Theatre  where 
United  Artists  were  showing  a  studio  preview 
of  Abraham  Lincoln."  The  preview  was  almost 
over,  so  we  waited  for  the  show  to  break,  then 
looked  the  house  over. 

From  the  California  we  drove  over  with  Les 
Fountain  to  the  Fox,  the  newest  and  largest 
of  the  group.  Once  again  we  voted  the  Frank- 
lin houses  the  finest  we  have  ever  set  foot  in, 
so  far  as  circuits  are  concerned.  And  was  Les 
proud  of  that  house !  Nothing  would  please 
him  but  that  we  should  stroll  around  and  look 
the  "shooting  gallery"  over,  and  indeed  the 
pleasure  was  aLl  ours,  as  far  as  we  were  con- 
cerned. Every  nook  and  cranny,  each  room, 
whether  located  up  in  the  hanging  ceiling  or 
down  in  the  sub-cellar,  was  spotless  and  kept 
so  neatly  and  attractively  that  you  would  almost 
believe  you  werein  some  one's  living  room. 

We  have  a  great  respect  for  good  showmen 
capable  of  selling  their  attractions  and  running 
their  theatres,  but  that  respect  multiplies  a 
thousand  fold  when  we  run  into  a  manager 
whose  theatre  is  so  immaculate  that  he  gets  a 
marvelous  kick  out  of  looking  it  over  himself. 
We  all  have  plenty  to  learn,  and,  believe  it  or 
not,  start  taking  lessons  in  this  important  phase 
of  showmanship  (call  it  what  you  like)  involv- 
ing the  proper  maintenance  q£  a  theatre,  es- 
pecially  above    and    below    the    auditorium. 

Ocean  City  or  Bust 

A  perfectly  proper  caption  for  this  part  of 
our  travel-fest.  'Cause,  if  we  were  ever  to 
leave  the  Pacific  Coast  without  a  "hello"  to 
Tommy  MacDonald,  the  trip  could  immediately 
be  considered  a  "flop,"  and  that's  the  Gawd's 
Honest  Truth,  sahelpmehannah.  But  lady  luck 
was  sort  of  kicking  me  in  the  shins  so  far  as 
visiting  was  concerned  and  I  had  almost  de- 
spaired of  ever  getting  down  Ocean  City  way 
to  see  Tom.  However,  Freak  fate  took  a  hand 
and  Mrs.  Chick  spent  an  afternoon  with  Mrs. 
Jack  Bachmann  (whose  hubby  is  associate  pro- 
ducer for  Paramount)  and  then  called  me  to 
come  over  and  bring  her  back  to  the  hotel. 
Well,  to  make  the  story  brief,  when  I  arrived 
to  take  her  home  the  Bachmanns  would  not 
hear  of  anything  other  than  our  remaining  for 
dinner  (and  make  believe  I  didn't  pack  in  the 
food)  and  after  dinner  we  had  to  accompany 
them  to  the  Dome  Theatre  in  Ocean  City. 

I  had  to  smile  to  myself  when  1  thought  that, 
despite  all  my  efforts  to  spend  a  little  while 
with  Tom,  this  had  to  be  the  way  it  was 
brought  about.  But,  hell,  what  difference  does 
it  make  how  one  gets  to  do  anything  so  long 
as  it  gets  done. 

Enjoyed  the  few  moments  with  MacDonald 
and  I'm  sure  he  understands  that,  had  it  been 
possible,  I  would  have  liked  to  spend  much 
more  time  with  him.  Great  boy,  Tommy,  and 
what  a  showman!!!  He  knows  how  to  handle 
those  customers  and  how  to  make  'em  like 
the  old  nickelodeons.    Maybe  that's  the  reason 


why  they  rate  him  so  highly  on  the  West  Coast 
Circuit.  But,  at  least,  I  was  able  to  get  Tom- 
my's promise  that  he  would  once  again  become 
the  same  old  active  Club  member  that  he  was 
before  they  started  jockeying  him  all  around 
the  town.  And  those  of  you  who  recall  his  past 
activities  on  these  Club  pages  will  have  some- 
thing pleasant,  and  profitable,  to  look  forward 
to.    Righto?     Durn  tootin'. 

It's  a  Real  Education 

From  what  I  have  observed  around  Holly- 
wood, particularly  in  the  various  studios,  I 
would  urge  every  exhibitor  and  showman  in 
the  country  to  try  and  visit  the  movie  capital 
at  least  once.  But  for  an  education  and  diversion, 
here  is  where  your  wandering  steps  should  take 
you  so  that  you  can  see  with  your  own  eyes 
the  immense  industry  in  which  YOU  are  an 
active  and  necessary  part. 

With  the  varied  background  of  being  mixed 
up  in  some  part  of  show  business  or  other, 
since  I  was  thirteen,  I  still  have  failed  to  real- 
ize what  goes  into  those  picture--  I've  exhibited 
in  the  theatres  1  haev  operated  during  the  many 
past  years.  You  must  see  for  yourself  the 
gigantic  organizations,  the  tremendous  amount 
of  planning  and  detail  to  appreciate  what  must 
happen  before  you  can  show  THAT  picture 
in  your  theatre  for  whatever  the  b.  o.  results 
might  be.  Sometimes  they  will  be  good  and 
more  often  they  will  flop.  But  that's  been  the 
destiny  of  the  picture  business  from  the  time 
it  started  and  we  would  never  believe  we  were 
awake  were  we  to  start  running  all  b.  o.  wows. 
The  shock  would  be  far  too  great  for  any  of 
us  to  stand. 

Promote  yourself  a  little  vacation;  no  doubt 
your  exchange  managers  can  fix  you  up  with 
a  little  letter  that  will  pass  you  into  the  stu- 
dios and  then  just  stroll  around  and  see  these 
immense  cities  within  cities.  The  working  pop- 
ulation of  any  one  of  the  bigger  lots  would 
exceed  many  a  town  or  city  in  these  here 
United  States  of  Democrats. 

But  one  thing  you  can  depend  on.  After  you 
have  drifted  around  the  city  of  Hollywood,  you 
will  have  a  greater  respect  for  those  things  you 
are  paying  heavy  dough  to  run  on  your  screens. 
And,  what's  more,  it  will  be  an  inspiration  and 
source  of  satisfaction  to  know  that  you  form 
some  part  of  the  giant  machine  called  the 
movies.  We  may  all  be  part  of  that  giant  ma- 
chine, but  all  too  often  we're  such  darned  small 
gigs  that  it's  a  wonder  we  are  visible  to  the 
well-known  naked  eye. 

Believe  it  or  not ;  it's  a  business.  But  WHAT 
a  business?     Ouch  !  !  ! 

Hollywood  Theatres  Impress 

It  might  be  a  good  idea  to  summarize  my 
reactions  to  the  theatres  out  in  this  part  of  the 
Pacific  Coast.  First,  they  are  decidedly  differ- 
ent, as  compared  to  the  theatres  back  east. 
Classifying  New  York,  Chicago  and  Los  An- 
geles, I  would  start  out  by  saying  that  New 
York  gives  you  all  sorts  of  theatres,  adver- 
tised in  all  sorts  of  ways,  and  with  all  kinds 
of  shows.  Chicago  gives  you  an  over-abundance 
of  de  luxe  houses,  and  over-abundance  of  too 
many  and  too  large,  electric  signs,  a  continuous 
procession  of  specially  built  fronts  for  each  and 
every  change  of  program,  and  a  decided  lack  of 
exploitation.  Los  Angeles  and  Hollywood  gives 
you  a  high-class  run  of  theatres ;  far  more 
efficiently  run,  from  the  standpoint  of  service 
and  organization,  beautiful,  but  not  top-heavy 
lobby  displays  and  a  fire  brand  of  entertain- 
ment. 

Which  might  lead  you  to  suspect  that  I'm  not 
being  loyal  to  little  old  New  York.  Well, 
maybe  not,  but,  in  my  estimation,  these  theatres 
out  here  have  it  all  over  those  in  the  East  from 
practically  every  angle.  If  you  don't  believe  it, 
just  ask  any  one  who's  been  out  here  about 
the   Chinese,   Warner    Bros.'   Hollywood,    Pan- 


tages,  Orpheum,  etc.,  etc.  Their  answer  is  sure 
to  convince  you  of  the  point  I  am  trying  to  get 
across  to  you. 

As  for  the  physical  operation  of  the  theatres 
themselves,  there  is  nothing  to  be  desired.  Just 
as  I  raved  about  Les  Fountain  and  the  West 
Coast  houses  in  San  Diego,  so  1  should  rave 
about  everyone  of  the  other  houses  wherever 
I've  visited  in  this  part  of  California  and  to 
the  men  who  are  responsible  for  the  mainten- 
ance of  these  houses  must  go  a  vast  amount  of 
credit. 

Hide  &  Seek  With  Landy 

Of  all  the  circus  acts  ever  staged  in  good  (?) 
old  Hollywood,  none  can  compare  with  the 
Hide  and  Seek  games  put  on  between  George 
Landy  and  yours  truly.  It  was  one  of  those 
freaks  of  nature,  whereby  he  was  always  a 
jump  ahead  or  behind  me  and  ditto  when  the 
tables  were  reversed. 

However,  one  morning  the  appointment  (for 
the  sixth  time)  was  arranged  and  so  I  was 
up  bright  (don't  make  me  laugh)  and  early 
(ditto)  and  awaiting  news  of  the  coming  of 
Georgie.  Soon  the  phone  rang.  Walter's  melo- 
dious voice  announced,  "Latest  news  from  the 
front ;  Landy  has  been  detained  and  will  arrive 
a  half  hour  late."  "Oak,  Walter,"  says  I;  "we 
shall  sit  tight  and  trust  to  luck."  And  so  our 
patient  waiting  continued,  all  the  time  we  were 
conjuring  up  mental  pictures  of  what  this  boid 
Landy  would  look  like.  We  pictured  him  as 
another  Frank  Whitbeck.  Then  again  we  visu- 
alized him  as  a  second  Harold  Franklin.  An- 
other view  made  him  look  like — but,  Ah,  wait, 
the  phone  rings  again.  "Hello,"  says  we. 
"Hello  yourself,"  says  the  other  end.  "Mr. 
Landy  has  arrived." 

My  Gosh,  they  call  him  "Mr."  Landy ;  that 
sounds  rather  bad.  I  suppose  he  will  expect 
me  to  up  and  bow  all  over  him.  So  I  took  a 
last  look  in  the  mirror  and  sleeked  back  my 
golden    (blah)    hair  and  started  for  the  office. 

There,  chatting  merrily,  was  an  ordinary, 
regular  guy,  who  was  introduced  to  me  as 
"Chick,"  meet  George  Landy.  And.  does  George 
give  me  the  glad  hand?  "You  tell  'em,  baby, 
'cause  I  stutter." 

Now  I  ask  you?  What  greater  honor  can 
I  bestow  on  any  publicity  man  than  to  start 
off  his  introduction  in  this  article  as  I  have 
with  Landy.  But  that's  the  way  I  wanted  to 
introduce  him.  He  knows  show  business,  eats, 
sleeos  and  drinks  his  pet  hobby — publicity — has 
earned  the  respect  and  confidence  of  the  men 
he  is  working  for,  and  is  loyal  to  the  core. 
Which  is  damned  sight  more  than  we  can  say 
for  a  lot  of  bozos  in  the  racket.  He's  a  hard- 
working demon  and  is  entitled  to  all  of  the 
fine  rep.  he  has.  More  power  to  Landy  and 
we  wish  him  lots  of  luck.  (But  don't  forget 
vour  promise,  G.  L.  The  Clu  bpages  need  vour 
stuff.) 

Whitbeck  Provides  the  Last  Touch 

I  don't  just  know  what  would  have  been  a 
more  fitting  "good-bye"  to  the  movie  capital 
than  that  provided  by  Frank  Whitbeck's  Dead 
Line  story  in  the  West  Coast  house  organ, 
NOW.  I  don't  dare  try  expressing  myself  in 
print  because  some  one  is  apt  to  accuse  us  of 
starting  a  mutual  admiration  society,  but  if 
you've  read  the  marvelous  tribute  Frank  paid 
the  Round  Table  Club,  then  you  really  under- 
stand why  I  "emote"  this  way  all  over  the  page. 
Frankly  speaking,  I  don't  know  of  any  other 
source  from  which  I  could  welcome  such  a  trib- 
ute to  the  Club  than  from  Whitbeck.  For 
years  he  has  typified,  to  me,  the  last  word  in 
high-powered  theatre  publicity.  I  could  live 
for  weeks  in  what  F.  W.  had  to  say  and  there 
are  a  thousand  others  just  like  me. 

It  constitutes  one  of  the  high-lights  of  my 
trip  and  I  will  never  forget  a  line  of  it. 


58 


M  o  t'i  o  n    P  i  c  t  u  r  e     \  e  Ob  s 


.  I  it  g  a  s  t   9 ,    19  3  a 


MANAGE- Itf    KOIJND  TABLE  CLUB 


REAL  SHOWMANSHIP! 

A  point  called  to  our  attention  recently  was  that 
of  the  free  band  concerts  which  are  given  in  the 
citv  parks  in  nearly  every  small  town  in  the  coun- 
try. 

From  what  we  understand,  a  number  of  show- 
men in  various  parts  of  the  States  have  suffered 
a  drop  in  business  on  the  nights  when  the  concerts 
were  given,  and,  in  an  effort  to  combat  the  situ- 
ation, they  have  been  bringing  their  showmanship 
into  play  through  various  mediums. 

For  those  members  who  are  confronted  with  a 
problem  of  this  sort,  Paul  Witte,  manager  of  the 
Lincoln  Theatre  in  Decatur,  111.,  passes  along  a 
stunt  that  he  used  in  an  effort  to  guard  against 
too  great  a  business  depression. 

He  approached  the  backers  of  the  free  concert 
and  broached  the  idea  that  he  supply  them  with 
a  singer  to  render  some  of  the  numbers  played  by 
the  band.  The  backers  were  very  enthusiastic  over 
the  offer  and  they  immediately  accepted.  Witte 
secured  a  girl,  who,  for  the  publicity  alone,  volun- 
teered to  sing  the  theme  songs  of  the  current  and 
coming  attractions  at  the  Lincoln.  TO  MAKE 
SURE  THAT  THE  CROWD  WOULD  KNOW 
WHEN  THE  PICTURES  WOULD  PLAY  HIS 
HOUSE,  HE  SUPPLIED  THE  GIRL  WITH  A 
LARGE  MEGAPHONE,  WHICH  HAD  THE 
THEATRE'S  NAME  AND  PLAY  DATES  PAINT- 
ED ON  THE  SIDES. 


Kenimer  Introduced 
Some  Novel  Angles 
Into   Show    Selling 


Chalk  up  another  one!  Guy 
A.  Kenimer,  manager  of  the 
Palace  Theatre,  a  Sparks 
house  in  Jacksonville,  Florida, 
added  another  profitable  cam- 
paign to  his  list  of  smartly  ex- 

ploited    pictures    by    strutting 

his  stuff  in  great  style  to  sell  Marion  Davies'  "The  Florodora 
Girl"  to  his  patrons. 

Concentrating  first  on  his  lobby,  he  dressed  it  up  by  con- 
structing a  special  panel  board  which  carried  the  review  given 
tbe  film  by  the  cinema  critic  of  Liberty  magazine.  The  front 
page  of  the  magazine  and  the  page  carrying  the  review  were 
prominently  displayed,  with  a  large  arrow,   labeled   with   copy, 

pointing  out  the  highlights.  He  made 
up  a  special  trailer  which  preceded 
the  regular  sound  trailer,  that  car- 
ried a  flash  of  the  Liberty  front  page 
and  faded  into  the  review.  Giving 
Liberty  this  break  won  a  tie-up  with 
the  local  distributor  who  inserted  a 
stock  herald  plugging  the  magazine 
and  the  review  in  three  thousand 
copies  which  went  out  a  day  prior 
to  opening. 

After  looking  over  the  Liberty  re- 
view, Guy  decided  that  since  he 
wanted  the  job  to  be  complete  in 
every  detail,  he'd  treat  his  patrons  to 
a  real  trade  paper  review.  And  (par- 
don our  blush)  the  trade  paper  re- 
view he  selected  contained  the  com- 
ments of  the  Motion  Picture  News 
reviewing  staff.  The  review  was 
made  up  in  trailer  form  and  was  shown  in  five  of  the  Jackson- 
ville houses. 

This  much  completed,  Guy  next  turned  his  attention  to  the 
newspapers,  lie  inserted  an  ad  to  the  effect  that  he  wanted  to 
obtain  clothing  of  the  "(lay  Nineties"  period,  to  be  used  in 
advertising  the  picture.  The  ad  was  productive  of  a  veritable 
shower  of  clothes,  thirty  and  forty  years  aged,  many  of  which 


held  historic  value  whicli  was  seized  upon  by  the  newspapers 
for  human  interest  stories.  The  costumes  were  displayed  in 
two  of  the  city's  largest  department  stores.  An  exclusive 
women's  wear  shop  featured,  in  their  window,  a  dress  of  the 
halcyon  days,  purported  to  have  cost  $2,000,  and  the  store,  being 
located  in  one  of  the  busiest  sections  of  the  city,  crowds 
swarmed  about  the  window  all  day  long  looking  at  the  exhibit. 
A  tie-up  with  one  of  the  local  newspapers  enabled  Guy  to 
inaugurate  a  contest  in  which  he  offered  prizes  for  the  best 
and  most  unique  photographs  of  the  Gay  Nineties  submitted. 
This  brought  hundreds  of  responses  and  the  winning  photos 
were  placed  on  a  panel  board  in  the  lobby  of  the  theatre.  We 
are  showing  a  photo  of  it  so  that  you  can  see  how  Guy  added 
class  to  the  stunt.  A  great  deal  of  interest  was  displayed  in  this 
angle  and  persons  flocked  about  the  board  looking  at  it. 


For  his  street  ballyhoo  Guy  sent  out  a  tandem  bicycle, 
manned  (or  rather,  "man-ed"  and  "woman-ed,"  as  the  photo 
explains)  by  a  boy  and  girl.  The  tandem  toured  the  downtown 
section,  and  the  boy  and  girl  in  their  gay  costumes  were  the 
objects  of  more  than  passing  attention.  The  bicyclists  rode 
about  the  city,  stopping  here  and  there  to  eat  and  drink.  An- 
other boy  and  girl,  in  similar  costume,  walked  around  the  town 
plugging  the  film.  The  boy  carried  a  sign  on  his  back  and  the 
girl  a  large  fan.  Guy  also  covered  the  beach  by  having  a  couple 
wearing  the  bathing  suits  of  yesterday  parade  about  the  sands, 
attracting  plenty  of  attention  and  comment  from  the  50,000 
people  who  were  disporting  themselves. 

The  newspapers  were  very  generous  on  this  picture,  particu- 
larly since  Guy  had  covered  a  lot  of  "news"  angles.  Besides  a 
feature  story  each  day,  he  also  secured  a  four-scene  still  in  four- 
column  special  layouts  for  four  days  in  advance.  The  papers 
also  ran  a  special  picture,  which  we  are  showing  of  Guy  and 
Bill  Krause,  manager  of  the  local  Empress  theatre,  mounted  on 
a  bicycle.  There  was  also  a  four-column  reproduction  of  a  pro- 
gram of  the  original  Florodora  performance,  supplied  by  a 
Jacksonville  woman  who  saw  the  show. 

All  of  these  stunts,  which  incidentally  included  other  gags 
such  as  door  hangers,  etc.,  tended  to  interest  the  natives  in  the 
picture  and  as  a  result  Guy's  house  came  in  for  one  of  the 
healthiest  week's  business  in  some  time.  We  want  to  thank  him 
for  passing  his  work  along  to  us  and  we  hope  to  have  more  of 
it  very  soon. 


Wasson  Featured 
Western  Ballyhoo 
As    Picture    Plug 


To  show  his  town  that  he 
likes  to  do  things  in  a  big  way, 
Lionel  Wasson,  manager  of 
the  Paramount  Theatre  in 
Omaha,  Nebraska,  decided  to 
go  a  stunt  five  better,  and  in- 
stead  of  using  one  cowboy  to 
plug  his  showing  of  "The  Border  Legion,"  to  use  half  a  dozen 
of  them,  all  mounted. 

These  six  cowboys  were  costumed  in  colorful  western  chaps 
and  silk  shirts.  They  wore  bandanna  handkerchiefs  as  masks 
across  their  faces.  One  carried  a  banner  on  a  pole  stuck  in  the 
steer  of  his  saddle,  announcing  the  current  attraction  of  the 
Paramount  Theatre.  The  horsemen  stopped  on  street  corners 
where  two  of  them  dismounted  and  did  roping  tricks  for  the 
entertainment  of  the  crowds  gathered  to  watch  the  ballyhoo. 
Being  a  real  western  town,  and  of  course,  being  real  western 
natives,  the  residents  paid  especial  attention  to  the  ballyhoo  and 
they  heartily  applauded  the  roping  tricks.  Of  course,  having 
evidenced  so  much  interest  in  the  street  ballyhoo,  it  was  a 
pretty  sure  bet  that  they  were  going  to  go  in  and  see  a  western 
picture;  so  the  expenditure  of  the  stunt  was  more  than  paid 
for  in  the  increased  business  during  playdates. 


August    9 ,    19  3  0 


Motion   Picture    News 


59 


MANAGEfir  .ROUND  TABLE  CLICH 


"Skip"  Weshner's 
Division  Turning 
Out   Great   Work 


The  latest  innovation — a  de- 
partment store  in  a  theatre! 
Sounds  incredible?  It's  not. 
And  if  you  want  proof  of  it 
all  you  need  to  do  is  to  take 
a  run  over  to  the  Branford 
Theatre  in  Newark,  N.  J.,  and 
right  on  the  mezzanine  floor  you'll  see  the  things  that  we  are 
reproducing  in  the  cut  accompanying  this   story. 

The  gag  was  used  as  a  plug  for  the  cooling  plant  at  the 
theatre  and  was  the  idea  of  a  bunch  of  live-wires  assigned  to 
the  Warner  Bros,  publicity  office  in  the  New  Jersey  zone.  The 
cases  placed  on  the  mezzanine  plugged  everything  from  an 
electric  fan  to  clothing,  and  from  the  number  of  persons  gaz- 
ing at  the  merchandise  dis- 
played in  the  cases  it  look- 
ed as  though  the  depart- 
ment store  was  in  for  some 
biz. 

On  the  opening  day  of 
the  exhibit  the  Kresge  De- 
partment store  broke  with 
large  display  ads  in  all  of 
the  Newark  papers.  Space 
was  devoted  to  the  exhibit 
and  the  attractions  at  the 
Branford  and  the  ads  were 
all  on  the  same  lines  as  the 
one  we  are  reproducing. 
According  to  the  dope  we 
have  on  hand,  this  stunt, 
the  first  of  its  kind  ever 
pulled  on  the  Jersey  shore, 
will  be  run  for  a  month, 
with  frequent  changes  of 
the  merchandise  in  the 
cases.  Just  as  a  suggestion, 
though  they  may  already  be 
taking  advantage  of  it,  we 
think  that  a  couple  of  cut- 
outs of  stars  stuck  in  the 
cases  plugging  golf  togs 
and  shirts,  etc.,  will  do  a 
lot  to  put  the  Branford's 
coming  attractions  over. 
But  then,  you  know  we 
aren't  over  in  Jersey  and 
can't  tell  what  the  arrange- 
ment might  be  regarding  a 
slant  of  this  sort,  since  it  doesn't  seem  likely  that  these  show- 
men would  pass  up  any  angle  to  plug  their  pictures. 

The  booths  had  the  careful  attention  of  an  interior  decora- 
tion specialist  who  spent  a  lot  of  time  on  the  mezzanine  figur- 


A  "Keep-Kool    Exhibit 

Prepared  Under  the  Direction  of 
Kresge  Department  Store 
On  tne  Mezzanine  Floor  of  tne 
Branford  Theatre,  Newark 


Kr»«4.'«   ULntt  [n   J.in,   M>m«tliin|   .U>   tni* 
..m.  -,.,t...    S.  ..  .„.n,.J  .  -tpU1 

E.k.aii  Ml  .( .„H"tt—  1.,  r.u,  ft.,      ,.„ 

fort.  N'«  «sd   «f     nl.,..,m,    \tn—    fi.r...Ln#.    t» 

..V.  ,-.  ,„.~J  ..«  Ik.  k„„,,J„,    I,,.  A  .„„, 

(„tf..t,.r>.   lor  »W  joy  Ji.uU   M«f  t»  Of  i»l 


.Trii.  eikikit  .tart,  tomorrow."  In  conjunction 
<r»B  "One  Romantic  N.jkl,"  kai.J  on 
Mo!,,.,',  fecal  ala|e  .ueeela  *tka  Satan." 
Featuring  Lillian  Gi.h.  Cinr.J  Na«el.  Ron  La 
Roccjuc,  Marie    Drceler  end  O.    P.    .!.«... 


KRESGE 

DEPARTMENT    STORE 


CONGRATULATIONS,  MONTY! 

Since  he  made  so  fine  a  record  for  himself  at  the 
Lefferts  Theatre  in  Brooklyn  and  the  Cross  Bay 
in  Ozone  Park,  L.  I.,  it  seems  to  us  that  Monty 
MacLevey  deserves  his  recent  promotion,  which 
we  are  pleased  to  announce  in  our  pages,  as  field 
publicity  man  for  the  Brooklyn  and  Long  Island 
division  of  the  Fox  Theatres. 

In  his  new  position  Monty  is  working  under  the 
direct  supervision  of  Samuel  Rinzler,  the  Division 
Manager  who  is  known  all  over  the  circuit,  as  a 
real  showman  and  a  "square  shooter."  This,  of 
course,  leads  us  to  conclude  that  Monty  is  cer- 
tainly going  to  add  to  his  already  goodly  store  of 
showmanship,  for  from  what  we  know  personally 
of  Rinzler,  we  can  make  this  prediction. 

We  want  to  congratulate  Monty  on  his  latest 
assignment  and  we  are  sure  that  if  he  continues 
the  live-wire  show  selling  that  has  characterized 
his  past  performances  he  will  be  well  on  the  way 
to  a  still  higher  step. 


Walter  Decker  And 
Abendschein  Sold 
Town    On    Special 


ing  out  the  best  way  to  put  the  things  across.  This  stunt 
marks  a  new  order  of  things  showmanlike  over  on  the  Jersey 
side  and   we  don't  doubt  but  that  it  will   be   used  again. 


With   the    combined    forces 

of  Walter  Decker,  manager  of 

the  Opera  House  in  Frederick, 

Md.,  and  A.  M.  Abendschein, 

manager  of  the  Tivoli  Theatre, 

the   town   was   bound   to   see 

""      some     corking     showmanship 

in  connection  with  the  special  "Family  Month"  stunt  put  on 

at  the  local  Warner  Houses. 

Among  their  many  activities  was  listed  a  special  "Father's 
Week,"  "Mother's  Week"  and  a  number  of  novelty  nights. 
One  night  Abendschein  would  invite  the  local  physicians  and 
nurses  to  be  his  guests  at  the  house  and  the  next  night,  Decker 
would  follow  suit.  The  same  stunt  was  repeated  in  connection 
with  the  members  of  the  city  police  force  who  were  invited  to 
attend  any  theatre  with  their  wives.  On  a  number  of  days, 
gifts  donated  by  the  local  merchants  were  givea  away  and  this 
served  to  stimulate  interest  in  "Family  Month." 

As  Abendschein's  wife  teaches  dancing,  he  arranged  to  pre- 
sent the  pupils  on  the  stage  of  the  theatre  in  a  half-hour  re- 
cital and  this,  too,  served  to  liven  up  interest  and  make  people 
take  more  interest  in  the  many  events  scheduled  by  the  two 
showmen  to  keep  Frederick  cognizant  of  the  fact  that  there 
were  a  couple  of  fine  shows  being  presented  right  in  their  midst. 
In  connection  with  almost  every  picture,  special  heralds  were 
gotten  up  and  one  that  struck  us  as  being  pretty  good  was  a 
card  that  Decker  used  for  "The  Runaway  Bride."  Copy  on  the 
card  read:  "REWARD  FOR  RUNAWAY  BRIDE— MARY 
ASTOR  agreed  to  be  my  bride  and  we  eloped.  We  registered 
at  a  hotel  before  the  knot  was  tied,  and,  for  good  reason  I 
locked  her  in  her  room.  She  escaped  and  went  to  live  with 
LLOYD  HUGHES.  I  WILL  NOT  PAY  $1,000  IN  CASH 
but  will  reward  you  handsomely  with  genuine  entertainment  if 
you  will  come  to  Warner  Bros.  City  Opera  House,  etc."  The 
heralds  made  a  big  hit  with  the  town  and  proved  to  be  excel- 
lent business  getters.  Still  another  angle  that  met  with  favor 
was  a  plan  used  at  both  theatres  whereby  all  of  the  local  men 
who  were  at  the  time  about  to  entrain  for  army  summer  train- 
ing camps,  were  invited  to  attend  the  show  with  their  lady 
friends  and  receive  a  free  admission  with  every  paid  one. 

With  so  many  novel  gags  working  to  bring  in  business  for 
them,  Decker  and  Abendschein  reckoned  that  they  would  be 
able  to  hand  in  a  good  report  on  "Family  Month"  and  we  are 
happy  to  say  that  when  they  figured  up  at  the  end  of  the  month 
and  noticed  the  reams  of  publicity,  good-will  and  additional 
business  they  had  received  their  expectations  were  more  than 
fulfilled.  We  hope  that  these  two  showmen  will  keep  us  posted 
on  their  future  work  so  that  we  can  pass  it  along  on  the  Club 
pages.    How  about  it,  Walter?   And  you  "A.  M."? 


60 


Motion   Picture    News 


A ugust   9 ,    1930 


MANACEKI   IJOUND  TABLE  CLUB 


Booster  Club  Is 
Clicking  For  R.  W. 
Winstanley    Also 


One  way  to  insure  word-of- 
mouth  publicity  is  to  follow 
the  plan  conceived  by  B.  W. 
Winstanley,  manager  of  the 
Saenger  Theatre  in  New  Or- 
leans, La.,  when  he  organized 
a  Booster  Club  among  the 
children  under  twelve  years  of  age. 

All  that  was  necessary  to  become  a  member  of  the  newly- 
formed  organization  was  to  pay  5  cents  for  a  button,  pledge 
yourself  to  boost  the  Publix-Saenger  shows  as  being  the  best 
in  town.  The  wearing  of  the  Booster  button  also  permitted 
each  kiddie  to  attend  the  Saturday  morning  matinee  at  the 
price  of  ten  cents. 

To  shove  off  on  the  right  foot  for  the  first  organization  meet- 
ing, Winstanley  arranged  with  the  Junior  Police  Band,  com- 
posed of  sons  of  members  of  the  Police  force,  to  have  them 
parade  to  the  theatre  as  well  as  play  several  numbers  from  the 
stage.  The  kids  also  saw  the  regular  show  including  the  fea- 
ture picture,  stage  show  and  in  this  instance,  Nick  Lucas,  stage 
and  screen  star,  in  person.  They  also  received  chocolate  candy 
which  was  another  inducement  for  their  being  present. 

After  these  treats  the  kids  were  more  than  willing  to  go  about 
the  town  plugging  the  shows,  especially  since  they  had  future 
parties  in  view.  We  are  glad  to  note  that  Winstanley  is  keep- 
ing up  that  live-wire  showmanship  he  is  noted  for  and  we  hope 
that  he  will  continue  his  interest  in  the  Club  by  keeping  us 
posted  on  his  work. 


Discarded  Tires 
Were  Pressed  Into 
Use   By   OT>onnell 


With  a  "nut"  picture  like 
"The  Cuckoos"  to  merchan- 
dise, it  didn't  take  G.  E. 
O'Donnell,  manager  of  the  Co- 
lumbia Theatre  in  Baton 
Rouge,  La.,  long  to  decide 
that  the  best  way  to  do  it 
would  be  through  "cuckoo"  touches. 

Accordingly,  2,000  coin  envelopes  printed  on  one  side, 
"CUCKOO  FOOD,"  and  sales  copy  on  the  other  were  dis- 
tributed to  the  University  and  High  School  students  as  well 
as  being  placed  in  stores,  restaurants,  pool  rooms  and  office 
buildings. 

The  envelopes  contained  a  few  grains  of  bird  seed.  Copy  on 
the  other  side  read,  "Mad  wags  of  RIO  RITA  hurl  giant  bolts 
of  laughter  in  the  dizziest  riot  of  slapstick  fun  ever  brought  to 
the  screen ! — Wheeler  and  Woolsey — The  Cuckoos — Coming  to 
Columbia — A  Publix  Theatre — Sunday  and  Monday." 

O'Donnell  had  the  lobby  fixed  up  in  a  most  appropriate  man- 
ner that  undoubtedly  helped  to  sell  tickets  for  the  attraction. 
The  front  of  the  box  office  was  turned  into  a  huge  tree  with 
branches  extending  in  all  directions.  A  large  nest  was  placed 
in  the  branches  of  the  trunk — seven  feet  from  the  floor.  An 
old-fashioned  cuckoo  clock  was  placed  above  the  box  office 
directly  above  the  nest.  Paper  was  crumpled  to  represent  bark 
on  the  tree  trunk  and  cut-out  heads  of  the  comedy  stars  were 
placed  on  the  two  front  frames. 

But  O'Donnell's  showmanship  is  also  called  into  play  by 
other  mediums,  too.  Take,  for  example,  the  time  he  made 
excellent  use  of  several  discarded  and  worn  out  automobile 
tires  by  bringing  them  into  play  as  part  of  his  campaign  for 
"True  to  the  Navy." 

Four  of  the  old  converted  auto  tires  were  hung  under  the 
marquee  in  the  center.  These  tires  were  covered  with  white 
cloth  and  lettered  with  cut-outs  of  Clara  inside  the  tire. 

Eight  other  old  auto  tires — similarly  treated  to  represent  life 
savers — were  hung  around  the  outer  edge  of  the  marquee. 
These  tires  carried  copy,  "Str.  TRUE  TO  THE  NAVY"  at 
the  bottom  with  a  Clara  Bow  head  placed  in  center. 

The  front  of  the  box  office  was  constructed  to  represent  a 
gun  turret  with  two  cannons  eight  feet  long  and  ten  inches  in 
diameter.  Large  globe  in  the  end  of  muzzle  gave  the  effect  of 
a  gun  flashing. 

These  few  stunts  form  but  a  small  part  of  the  merchandising 
done  weekly  by  this  enterprising  showman,  and  since  he  has 
now  been  represented  in  our  pages  we  feel  that  he  is  going  to 
become  very  active.  We'd  like  to  have  your  picture,  too,  "G. 
E.,"  so  that  we  can  run  it  in  conjunction  with  your  next  con- 
tribution. 


Irving  Fineman  Is 
Securing  Business 
By    Novel    Stunts 


We  figured  that  when  Monty 
MacLevy  was  transferred  from 
the  Cross  Bay  Theatre  in 
Ozone  Park,  L.  I.,  that  his 
successor  would  certainly  have 
to  step  on  it  to  fill  the  job 
Monty  vacated  and  we  are 
certainly  happy  to  state  that  Irving  Feinman,  who  has  been 
managing  the  house  for  some  time  now,  is  certainly  turning  out 
some  great  stuff. 

One  peculiar  thing  about  Irving's  show  merchandising  is  the 
fact  that  he  very  seldom  pays  any  money  out  to  advertise  his 
attractions.  He  ties  up  the  local  merchants  and  they  pay  for 
his  exchange  heralds,  special  heralds  and  any  other  novelties 
that  will  be  of  mutual  benefit.  Take  his  campaign  on  "Behind 
the  Make-up."  As  the  photo  shows,  you  can  see  how  effective 
his  street  ballyhoo  proved  to  be. 

A  man  dressed  in  clown  costume  was  hired  to  ride  a  bicycle 
about  the  town.  He  would  stop  at  all  of  the  busy  sections  and 
perform  tricks  at  the  conclusion  of  which  he  would  pass  out 
heralds.  A  sign  on  his  back  plugged  the  picture  and  a  local 
merchant  who  was  co-operating  in  the  stunt.  The  merchant 
paid  for  thousands  of  the  heralds  as  well  as  splitting  the  cost 
of  the  bike  rental  and  the  clown  costume. 

When  he  played  "The  Love  Parade,"  Irving  made  up  a  nov- 
elty herald  in  the  form  of  a  cut-up  puzzle.  A  jumbled  picture 
of  the  stars  was  placed  alongside  a  regular  picture  and  the 
holders  of  the  heralds  were  invited  to  try  and  "paste  the  pieces 


qffTT" 

B»  .'-■'■  f   - 

\ 

together  to  achieve  the  complete  effect.  The  local  merchant 
co-operating  with  Irving  on  this  plan,  gave  away  three  grand 
awards  and  Irving  followed  with  an  offer  of  free  tickets  to  the 
theatre.  The  merchants  paid  for  10,000  of  the  heralds  and  the 
final  results  proved  that  they  did  a  lot  to  keep  business  going 
heavy  for  run  of  the  picture. 

Another  angle  that  made  a  great  hit  with  the  kids  and  helped 
to  boost  up  kiddie  biz.  on  the  Saturday  matinees,  was  the  dis- 
tribution of  candy  banks  which  were  given  by  one  of  the  mer- 
chants. The  banks,  twenty-five  in  number,  were  handed  out  to 
holders  of  corresponding  numbers  which  were  called  off  from 
the  stage.  The  stunt  went  over  like  a  million  bucks  on  the  first 
Saturday  and  the  next  week  found  the  kids  storming  the  doors 
to  get  in,  so  the  word-of-mouth  publicity  that  resulted  from  the 
first  week  was  found  very  effective. 

We  want  to  thank  Irving  for  keeping  us  posted  on  what  he 
is  doing  and  we  know  that  by  continuing  his  peppy  work,  he 
will  find  himself  ranked  among  the  best  showmen. 


LOUIS  ORLOVE  Says: 

Your  NEWS  is  just  like  a  letter  from  home  to 
me  as  every  time  I  open  up  your  magazine  I  see 
all  the  familiar  faces  such  as  William  L.  Hen- 
dricks and  Rudy  Kuehn. 

Manager, 
Uptown  Theatre, 
Milwaukee,  Wis. 


August    9.    1930 


Motion   Picture   News 


61 


MANAcercr  kclnd  table  club 


Richardson  Erected 
Tree  On  Marquee 
As    Picture    Plug 


With  H.  L.  Richardson  bat- 
ting them  out  at  Fort  Plain, 
N.  Y.,  it  was  a  sure  thing  that 
the  townsfolk  were  going  to 
be  treated  to  some  fine  show- 
manship, from  the  minute  he 
— ==^^==  set  out  to  merchandise  his 
shows.    Read  what  he  did  to  exploit  his  latest. 

When  "The  Cuckoos"  romped  into  the  Fort  Plain,  Richard- 
son decided  that  he  was  going  to  use  a  novelty  front  which 
would  make  everyone  in  town  sit  up  and  take  special  notice 
and  the  first  thing  he  did  was  to  get  a  piece  of  beaver  board 

and   set   to   work   to   fashion   a 
"cuckoo"  front. 

In  the  photo  we  are  showing 
you  will  note  how  he  made 
good  use  of  the  beaver  board 
by  constructing  a  tree,  painted 
and  varnished,  as  a  setting  for 
a  cut-out  which  was  made  from 
a  three  sheet.  The  finished 
product  showed  Wheeler  and 
Woolsey,  the  stars  in  the  pic- 
ture, grinning  crazily  from  their 
lofty  perch.  But  the  whole 
laugh  of  the  gag  was  the  fact 
that  directly  behind  their  heads, 
Richardson  had  concealed  a 
Victrola,  connected  an  ampli- 
fier to  it  and  was  using  the 
"cuckoo"  record  supplied  by  the 
exchange. 

Residents  of  the  town,  pass- 
ing by  the  theatre  were  regaled  by  the  crazy  laughter  of  the 
record  and  it  surprised  them  so  much  that  they  would  stand 
for  some  time  and  listen  to  it.  This  was  the  first  time  that  the 
stunt  had  been  engineered  in  the  town  and  it  met  with  im- 
mediate favor.  All  day  the  record  was  kept  running,  being 
shut  off  only  after  the  show  had  started. 

You  may  wonder  why  the  flags  are  placed  on  the  marquee, 
so  we'll  tell  you  that  it  was  the  Fourth  of  July  celebration  pic- 
ture, as  well  as  a  special  "Cuckoo  Week."  We  want  to  thank 
Richardson  for  passing  this  along  to  us  and  we  hope  that  we 
will  hear  some  more  of  his  live-wire  work  shortly. 


J.  Jackson  Landed 
Publicity  For  House 
With  Austin  Auto 


The  advent  of  the  new  Aus- 
tin car  was  the  pay-off  for 
Jack  Jackson,  publicity  direc- 
tor of  the  Saenger  Theatre  in 
New  Orleans,  La.,  to  step  out 
and  grab  off  a  flock  of  pub- 
licity for  his  house. 
The  agency  distributed  2,500  printed  heralds  from  their  sales- 
room—voicing Ben  Black's  (Master  of  Ceremonies  at  Saenger) 
opinion  of  this  new  small  car;  bannered  seven  of  their  autos 
advertising  "The  Devil's  Holiday,"  and  paraded  the  downtown 
streets  for  one  hour  Saturday  morning  with  the  entire  stage 
personnel  in  the  cars;  used  a  one-sheet  in  their  salesroom; 
planted  pictures  of  their  car  with  the  theatre's  principals  in 
the  auto  sections  of  the  Sunday  papers. 

The  agency  also  paid  all  expenses  of  banners,  cars,  photo- 
graphs, heralds,  etc.,  in  return  for  the  privilege  of  Ben  Black 
using  one  of  their  cars  for  his  entrance  in  the  stage  show. 

No  advertising  credit  was  given  for  this  by  the  theatre  other 
than  allowing  the  auto  distributors  to  carry  display  advertising 
to  the  effect  that  the  car  was  being  used  by   Mr.   Black. 

Jackson  also  effected  a  tie-up  with  the  American  Bread  Co., 
whereby  they  distributed  samples  of  Merita  Devil  Food  Cake  in 
the  lobby.  In  return  for  this  privilege,  the  bread  company  dis- 
tributed 60,000  9x12  heralds  in  their  bread,  current  with  the 
showing  of  the  picture  and  handled  500  14x22  window  cards 
in  the  windows  of  their  dealers— calling  attention  to  the  distri- 
bution of  the  samples  at  the  Saenger.  All  this  without  cost  to 
the   theatre. 

These  stunts,  typical  of  the  work  being  tried  out  by  Jackson 
are  only  a  small  part  of  his  merchandising  and  since  he  is  one 
of  our  active  members  we  know  that  the  future  issues  will 
be  productive  of  many  fine  slants  on  his  show  merchandising. 


iff 


PAGING  SOME  "LOBBY  LAFFS' 

Dick  Kirschbaum  is  sorely  in  need  of  suggestions 
for  the  "Lobby  Laffs"  series  and  knowing  how 
popular  these  cartoons  are  with  our  readers,  we 
are  broadcasting  this  request  right  off  the  Club 
pages. 

If  you  stop  to  think  for  a  moment  or  two,  un- 
doubtedly, you  will  recall  some  funny  incident 
that  occurred  around  your  theatre  and  could  be 
converted  into  one  of  Dick's  "laffs." 

"Keep  Your  Sunnyside  Up"  and  let's  all  get  some 
fun  out  of  this  series  as  long  as  Dick  is  good 
enough  to  do  the  cartooning  for  us. 

M.R.T.C. 


Big-Town  Posters! 

Life  and  color  in  theatre  fronts  are,  undoubtedly,  of  great 
importance,  but  when  you  add  to  those  two  essentials,  beautiful 
art  work,  you  are  accomplishing  for  your  theatre  exactly  what 
the  big  deluxe  houses  are  for  theirs. 

We  have  featured  many  pages  of  fine  art  work  in  the  theatre 
and  feeling  that  such  material  can  be  of  immense  value  to  pro- 
gressive showmen  the  world  over  we  continue  to  pass  along, 
as  fast  as  we  can  secure  them,  additional  reproductions.  This 
week  we  are  showing  the  type  of  poster  work  being  turned  out 
by  K.  Woodward,  manager  for  the  Penn  State  Amusement  Co., 
in  Uniontown,  Pa.  We  are  not  certain,  but  we  have  an  idea 
that  the  gentleman  standing  beside  the  "Song  Of  The  Flame" 
poster  is  Woodward  in  person.     Are  we  right  "K.  W."? 

These  particular  posters  are  turned  out  by  Woodward's  own 
theatre  staff,  through  the  use  of  a  poster  design  service  which 


enables  him  to  have  everything  but  the  lettering  made  up  by 
any  one  of  the  boys  working  around  the  theatre.  Seems  like 
something  of  a  similar  nature  appeared  on  our  pages  only  a 
short  time  ago  from  out  Pennsy  way.  All  of  these  displays  are 
in  bright  and  attractive  colors  which,  unfortunately,  cannot  be 
shown  here,  but  with  a  little  imagination  you  ought  to  be  able 
to  figure  it  out  for  yourself,  and  if  you  would  like  to  duplicate 
this  sort  of  stuff  we  are  certain  that  friend  Woodward  would 
gladly  pass  along  all  the  dope  and  tell  you  how  he  can  give  his 
house  a  million  dollar  front  for  a  couple  of  cents  a  day.  Sounds 
almost  like  a  fairy  tale,  but  we  happen  to  know  it's  the  truth. 
Send  us  some  more  of  your  poster  art  work  "W"  and  we'll 
pass  it  along  to  the  rest  of  our  interested  gang  of  members 
and  readers. 


62 


Motion   Picture    News 


August    9 ,    19  30 


WMANACERJ'  KCIJND  TABLE  CLUE 


Ralph  E.  Phillips 
Continues  To  Sell 
Them  By  Fine  Work 


Nothing  less  than  a  couple 
of  earthquakes  and  things  of 
like  nature  could  stop  Ralph 
E.  Phillips,  manager  of  the 
State  Theatre  in  Chattanooga, 
Tenn.,  from  merchandising  his 
films;  for  despite  the  heat  he 
is  still  bringing  them  into  his  house. 

The  reason  for  Phillip's  steady  business  is  the  fact  that  he 
exploits  his  shows  in  such  a  manner  as  to  keep  interest  pepped 
up  from  day  to  day.  In  one  of  the  photos  we  are  showing, 
you  can  see  the  novel  ballyhoo  that  helped  to  sell  the  "Floro- 
dora   Girl"  to  the  town.     Phillips  dug  up   the  old  model  auto 

and  hauled  it  over  to  the  State 
where  it  was  placed  in  front  of 
the  house,  constituting  a  dis- 
play that  created  a  lot  of  com- 
ment. Effective  selling  copy 
was   placed  alongside  the   car. 

Another  campaign  stunt  that 
went  over  successfully  for  Phil- 
lips was  the  gag  he  pulled  on 
his  merchandising  of  "The  Bor- 
der Legion."  In  the  left  photo 
of  the  group,  we  are  showing, 
you  can  get  an  idea  of  the  trick. 
A  large  cut-out  of  the  star  in 
the  picture  was  placed  alongside 
a  dummy  horse.  The  dummy 
horse  was  an  immense  affair 
and  proved  to  be  the  subject  of 
lots  of  comment.  In  addition 
to  this  stunt,  Phillips  also  had 
a  cowboy  ride  around  the  streets,  as  a  ballyhoo  for  the  feature. 
So  that  you  may  see  the  sort  of  art  work  that  is  turned  out 
at  his  house,  we  are   showing  you   a  couple  of  photographic 


samples  of  it.  His  art  work,  done  under  his  supervision,  is  al- 
ways up  to  the  latest  standards  in  display  work  and  occasion- 
ally he  works  in  an  angle  or  two  that  has  the  city  talking. 

Turning  out  work  such  as  the  above,  it  is  small  wonder  that 
Phillips  is  keeping  the  house  way  above  par  during  the  summer 
and  we  know  that  he  is  going  to  keep  us  posted  on  the  many 
angles  he  covers  to  keep  business  the  way  it  is. 


Working  on  a  showman 
Wienshienk  Used  margin  I  Wienshienk. man- 
A     r>        i      t»*      tt       T»  ager  of  the   Majestic  Theatre 

A  £>ank  lie- Up  lO  in  LaSalle,  111.,  cornered  the 
"Plurf  A  ff*»o  r»  4-1  r\-n  town  with  his  exploitation 
riUg      Attraction        campaign  on  "Caught  Short," 

and  as  a  result  his  box-office 
stock  leaped  up  to  amazing  heights. 

One  of  his  first  moves  was  to  arrange  a  window  and  counter 
display  at  a  local  bank.  He  placed  a  cut-out  figure  of  a  man 
with  a  movable  arm,  pointing  at  a  sign,  built  of  cut-out  letters, 
which  was  captioned:  "To  be  'Caught  Short'  shows  a  lack  of 
thrift — start  saving  Now — and  you  won't  have  to  play  on 
margin."  See  Poly  Moran  and  Marie  Dressier  in  "Caught 
Short." 


He  then  made  up  novel  heralds  in  the  form  of  spurious  green- 
back of  these  were  distributed  at  the  theatre  and  about  the 
town.  As  a  street  ballyhoo  two  men,  dressed  in  old  clothes  and 
carrying  a  canvas  sign  "We  were  Caught  Short,"  was  used  and 
attracted  a  great  deal  of  attention.  Stencil  markings  with  the 
words  "Don't  be  Caught  Short"  were  placed  upon  the  sidewalk 
at  all  intersections  as  a  teaser  gag.  Another  stunt  that  created 
a  lot  of  talk  was  the  Stock  Quotation  ticker  that  was  placed  in 
the  lobby  as  an  advance  plug.  An  usher  stood  near  the  machine 
and  handed  out  the  spurious  money  as  persons  would  examine 
the  machine. 

These  stunts  all  proved  to  be  business  getters  for  Wien- 
scheink  and  we  are  passing  them  along  in  the  event  that  you 
might  have  a  spot  for  them  some  place. 

"Right  in  his  line,"  might  be 
the  way  we  could  describe  the 
two  stunts  that  Roy  Felker, 
manager  of  the  State  Theatre 
in  Omaha,  Neb.,  used  recently 
to  plug  his  showing  of  "Born 
Reckless,"  especially  since  the 
gags  were  typical  of  the  work  he  is  always  turning  out. 

One  of  the  stunts,  as  the  photo  show,  used  in  exploiting  the 
picture  was  the  use  of  a  wrecked  auto.  Banners,  10  inches  long 
and  two  inches  high,  were  placed  on  both  sides  of  the  car;  the 
banners  carrying  copy  about   picture,  theatre  and   play   dates. 


Roy  Felker  Had  A 
Couple  Of  Laughs 
In  Store  For  Town 


C.  Lake  Combatted 
Baby  Golf  Course 
With  Lobby  Putting 


The  car  was  driven  all  through  the  business  district  and  the 
residential  districts  as  well. 

The  other  gag  was  the  promoting  of  a  small  scooter-bike 
from  a  bicycle  dealer.  A  boy,  about  19  years  of  age  and  over 
six  feet  in  height,  was  engaged  to  pedal  it  about  the  city.  He 
was  dressed  in  baby  clothes  and  wore  a  sign  on  his  back  stating 
that  he  was  "Born  Reckless." 

It  was  sure-fire  that  the  stunts  would  click  and  the  hearty 
laughs  they  occasioned  were  heard  all  over  town,  with  the  word- 
of-mouth  publicity  tending  toward  box-office  receipts  above  par. 

The  miniature  golf  courses, 
which  are  offering  stiff  com- 
petition to  many  showmen,  did 
not  mean  anything  to  Clinton 
E.  Lake,  manager  of  the  Ti- 
voli  Theatre  in  Chattanooga. 
Tenn.,  who  decided  to  feature 
a  golf  stunt  in  his  outer  lobby. 

Walter  Hagen  had  recently  presented  to  the  theatre  a  Golf 
Rug.  This  rug  had  several  holes  in  the  center  of  it  to  permit 
the  receiving  of  golf  balls.  And  every  hole  has  a  certain  number. 
The  object  of  the  rug  is  a  putting  game  of  golf.  Conse- 
quently, Manager  Lake  decided  to  give  this  rug  to  the  one 
having  the  largest  score.  Each  patron  was  permitted  to  use 
five  balls  in  the  putting  contest — making  sure  that  the  attendant 
made  a  record  of  the  score. 

With  various  forms  of  miniature  golf  springing  up  all  over 
the  country  and  especially  in  the  South,  this  stunt  proved  the 
highlight  of  the  campaign  in  that  it  drew  innumerable  patrons 
to  the  lobby  where  they  eventually  purchased  tickets  to  see  the 
picture.  In  fact,  it  was  necessary  to  show  the  attendant  your 
ticket  or  stub  before  being  permitted  to  try  your  luck  on  the 
golf  rug. 

And  this  helped  in  no  small  measure  to  jack  up  the  theatre's 
good-will.  We  want  to  thank  Lake  for  passing  these  along  to 
us  and  we  hope  that  since  he  is  turning  out  such  fine  work  he 
will  keep  us  posted  on  his  future  activities  so  that  we  can  pass 
them  along. 


August    9  ,    19  3  0 


M  o  t  i  o  n    P  i  c  t  it  r  c    N  e  w  s 


63 


fMANACEItf'  KCtJND  TABLE  CLUB 


Here's  Two  From 
Lee  That  Rate  A 
Lot    Of    Attention 


Since  he   confesses   that   he 
has  been  very  busy  of  late  we 
decided  to  pardon  H.  C.  Lee, 
manager  of  the  Babcock  The- 
atre in  Bath,  N.  Y.,  and  grant 
him  clemency  for  his  non-ac- 
tivity.   Of    course,    "H.     C," 
when  you  send  us  in  a  couple  of  good  ideas  of  the  sort  you 
have  just  engineered  up  in  your  territory,  we  are  bound  to 
pardon  you. 

As  he  is  located  around  the  Lake  region  he  decided  that  his 
theatre  should  be  represented  on  the  many  road  stands  that 
dot  the  highways.  To  this  end,  he  made  up  a  few  thousand 
paper  bags  and  imprinted  them  with  the  theatre's  attractions 
for  the  entire  week.  The  bags  were  distributed  to  the  road 
stand  owners  and  they  were  more  than  glad  to  pass  them  on. 
"H.  C."  tells  us  that  we  should  credit  that  live-wire  showman, 
Herman  Starr,  of  the  Fox  office  in  Utica  for  this  idea  and  ac- 
cordingly we  do  so.  This  road  stunt  is  well  worth  looking  into 
and  we  believe  that  if  you'll  study  it  carefully,  you'll  pick  out  a 
couple  of  angles  that  may  fit  your  case  to  a  "t." 

We  are  reproducing  samples  of  a  couple  of  good-will  getters, 
suggested  by  Tom  Olsen,  publicity  director  for  Fox  Upstate 
Division,  that  can't  be  beat,  for  their  particular  style.  The  one 
on  the  left  is  a  birthday  greeting  and  the  one  on  the  right — 
well,  it  speaks  for  itself — but  we'll  tell  you.  Lee  knows  nearly 
everyone  in  town  (or  is  it  everyone?)  and  whenever  they  don't 
put  in  an  appearance  at  the  theatre  for  some  time,  he  forth- 
with despatches  samples  of  the  letter,  inquiring  why  they  have 
not  attended  the  theatre  recently  and  inviting  them  to  see  the 
show  as  his  guest. 


The  management  wishes  you 
many  happy  returns  of  the  day, 
and  a  new  year  of  health  and 
prosperity. 

It  would  be  our  pleasure  to 
take  part  In  your  birthday  cele- 
bration. Please  present  this 
letter  at  the  door  and  secure  two 
seats  that  have  been  reserved  for 
you  as  guests  of  the  management. 

Cordially  yours, 

by 


manager 


The  management  has  not  had 
the  pleasure  of  welcoming  you 
recently.  We  are  wondering  why 
you  have  not  visited  us  for  the 
past  few  weeks.  We  hope  that  you 
have  not  been  ill .  We  trust  that 
the  reason  for  your  absence  has 
been  through  no  fault  of  ours. 
Therefore,  we  would  like  to  have 
you  present  this  letter  at  the 
door  and  secure  two  seats  that 
have  been  reserved  for  you. 

Cordially  yours, 

by      -    -     — 


The  stunt  clicked  from  the  minute  it  was  used.  According 
to  Lee,  it  is  one  of  the  finest  things  that  Babcock  has  ever  had; 
and  when  a  showman  gets  so  enthusiastic  about  a  stunt,  we 
think  it  bears  looking  into. 

The  letter  is  sent  out  on  ordinary  club  stationery.  The  type 
matter,  in  typewriter  font,  is  multigraphed.  Space  was  used 
for  plugs  on  the  Fox  and  the  other  trademark.  This  gag  de- 
serves a  break  and  we  think  you  will  agree  with  us  that  it  is 
a  very  effective  medium  for  getting  and  retaining  good-will 
for  your  house.  We  want  to  thank  "H.  C."  for  passing  these 
along  to  us  and  we  know  that  the  future  will  hold  many  more 
stunts  of  similar  nature.  Because  we  know  what  you've  accom- 
plished in  the  past  "H.  C,"  we  certainly  know  that  you  are 
engineering  some  good  things  up  there. 


Atmospheric  Front 
At  Goux's  Theatre 
Was  Very  Effective 


Shooting  right  along  like  a 
meteor,  Larry  Goux  is  still 
burning  the  midnight  oil  out 
in  Pendleton,  Oregon,  doping 
out  various  stunts  to  sell  his 
shows  at  the  Rivoli  Theatre 
and  one  of  his  latest  is  the 
atmospheric  front  he  created  for  "The  Big  House." 

The  entire  display  carried  a  jail  tone,  with  bars,  graystone 
beaverboard,  rewards  circulars  and  many  other  things  creating 
the  effect  of  prison  life.  The  photo  we  are  showing  presents 
the  finished  product  and  we  will  say  that  the  town  was  doing 
a  great  deal  of  talking  about  it  as  it  was  one  of  the  finest  things 
they  had  seen  in  a  long  time. 

Larry  passes  along  a  couple  of  tips  in  connection  with  it. 
But  here— we'll  let  him  tell  it  by  his  letter  which  states:  "Out 
here  where  the  thermometer  hangs  around  the  100  to  108  de- 


LOOKING  AT  LAMPS? 

(Reprinted  by  Request) 

The  blending  of  colors  and  color  schemes  has 
always  been  identified  with  theatres  of  a  modern 
trend.  The  frequent  changing  of  colors  in  the 
lighting  of  your  theatre  is  bound  to  create  favor- 
able comment  from  your  patrons  and  keep  them 
from  taking  everything  so  matter-of-fact.  We  have 
found  theatres  where  fortunes  were  spent  in  pro- 
viding good  lighting  effects  when  the  theatre  was 
being  built,  and  yet  the  bulbs  were  never  changed 
for  years  at  a  time.  Why?  Especially  since  long 
experience  has  shown  us  that  an  extra  set  or  two 
of  electric  bulbs  is  a  fine  investment  and  when 
properly. handled  will  last  you  for  many  years. 

If  you  only  take  the  trouble  to  look  around  your 
theatre  at  certain  times  with  the  sole  idea  in  mind 
that  you  want  to  "brighten"  things  up  a  bit — that 
your  theatre  is  becoming  too  monotonous,  not  only 
to  your  patrons  but  to  yourself  as  well,  you  may 
find  plenty  of  opportunities  to  make  changes.  You 
will  probably  find  that  the  old  pilot  lights  have  not 
been  relamped  for  months — the  color  on  them  may 
be  faded;  many  may  be  burned  out.  A  new  set, 
with  possibly  a  new  color  will  give  you  startling 
results. 

The  above  also  goes  for  your  main  fixtures,  coves 
or  any  other  portion  of  your  theatre  that  is  used 
for  illumination.  We  recommend  (and  hundreds  of 
other  showmen  also)  that  a  complete  relamping 
be  done  every  six  months.  Those  who  can  afford 
it  might  even  do  it  more  often.  Try  something  new 
and  experiment  a  bit  with  different  colors  and  if 
your  patrons  don't  comment  on  the  change  we  will 
publish  an  open  apology  for  even  suggesting  the 
idea. 


gree  mark  it  makes  us  stretch  to  get  them  in  from  the  hills 
and  streams.  ...  Be  sure  to  tell  the  boys  to  go  to  their  local 
police   department   and   get   a  lot   of  "wanted"   circulars   from 


the  police  and  plaster  them  all  over  the  adapted  front  and  you 
will  have  your  lobby  filled  with  interested  readers  and  you  will 
increase  the  take  at  the  b.o." 

In  addition  to  his  tips,  Larry  also  invites  any  member  of 
theClub,  who  should  be  going  to  Pendleton  to  see  the  world- 
famous  round-up,  to  drop  in  and  see  him.  Well  Larry,  we 
might  be  up  around  your  district  ourselves  and  if  we  can  make 
it,  you  can  be  sure  that  we  are  going  to  drop  in  and  see  you. 


"All  For  One  And  One  For  All" 


64 


Motion   Picture    News 


August   9 ,    19  3  0 


MANAGER!'  ROUND  TABLE  CLUB 


LOST  AND  FOUND ! ! ! 


Send  Us  the  Blank  —  We'll 
Do     the     Rest     for     You! 


MANAGERS'  ROUND  TABLE  CLUB, 
729  Seventh  Avenue, 
New  York  City. 

I  would  like  to  learn  the  whereabouts  of         .     . 


His  last  known  address  was 

City     State 

He  was  last  employed  by 

I  last  corresponded  with  him  on   (date) 

Remarks  (Include  here  any  other  information  that  will  guide 
us  in  helping  you  locate  this  party.) 


SIGNED    

ADDRESS   

CITY STATE 


Strange  Twist  Of 
Fate  Gave  Lampe 
Publicity    Break 


We've  often  heard  of  white 
elephants  turning  into  gold 
mines,  so  it  was  not  strange  to 
hear  that  the  well  planned 
stunt  conceived  by  Gus 
Lampe,  of  the  Avon  Theatre 
in  Watertown,  N.  Y.,  though 
it  went  amiss  still  managed  to  click.  Read  on  and  see  what  we 
mean. 

On  the  recent  Movie  Gras  that  the  Fox  Upstate  Division 
celebrated,  Lampe  arranged  to  have  an  aeroplane,  distribute 
free  balloons  plugging  the  occasion.  Passes  were  attached  to 
some  of  the  balloons.  In  order  to  put  this  stunt  over  with  a 
bang,  he  gave  it  some  high  powered  advance  plugging  and  so 
well  did  he  do  it  that  the  Public  Square,  on  the  day  the  plane 
was  to  drop  the  balloons,  was  overrun  with  children. 
As  time  drew  near  for  the  plane  to  appear,  the  crowds  swelled 
until  they  got  beyond  the  control  of  the  police.  A  riot  call 
was  sent  in  and  a  special  motorcycle  policeman  was  despatched 
to  stop  the  stunt.  When  Lampe  heard  that  the  children  were 
in  danger  he  immediately  called  a  halt  to  the  proceedings.  He 
declared  that  since  the  theatre  was  organizing  a  "Safety  Club" 
he  did  not  think  it  advisable  to  take  a  chance  on  having  the 
kids  fight  for  the  balloons.  With  such  a  huge  mob  present,  the 
plug  on  the  "Safety  Club"  proved  very  valuable  and  besides 
securing  the  good-will  of  the  police  for  calling  off  the  stunt, 
he  also  won  favor  with  the  kids'  parents.  In  this  manner  the 
last  stunt  proved  to  be  better  than  the  original  one  and  Lampe 
let  the  house  in  for  more  publicity  and  good-will. 


Bret  Harte  Driver 
Figured  In  Kane's 
Street  Ballyhoo 


Ballyhoos  seem  to  be  Tom 
Kane's  middle  name  for  near- 
ly every  time  we  receive  an 
account  of  his  work  at  the 
Sequoia  Theatre  in  Redwood 
City,  Cal.,  it  informs  us  that 
Tom  successfully  engineered 
another  ballyhoo  stunt  out  there  in  Sunshine  Land. 

In  a  recent  issue  we  told  you  about  the  ace  gag  he  pulled 
for  "The  Arizona  Kid"  and  how  he  engaged  the  services  of 
old  Dan  Woods,  veteran  stage  coach  driver,  and  his  vehicle 
to  plug  the  film.  Dan  and  his  chariot  are  mentioned  frequently 
in  Bret  Harte's  famous  stories  and  to  the  residents  of  the  town 
the  ballyhoo  was  more  than  a  ballyhoo,  as  they  all  know  Dan. 
In  the  photo  we  are  showing  you  can  see  what  Tom  did  to  put 
the  picture  over. 

A  special  cut-out  of  Warner  Baxter  was  placed  on  top  of 


the  stage  coach  and  a  number  of  kids  were  invited  to  ride  in- 
side and  yell  as  loud  as  they  could.  The  girls  on  top  of  the 
coach  sang  the  song  hits  of  the  picture  as  they  went  about 
town.  One  of  the  girls  supplied  music  with  a  ukelele.  The  man 
leaning  out  of  the  window  is  Tom's  assistant,  Clint  Eberly, 
who  assists  him  on  all  the  stunts  whenever  possible.  The  bally- 
hoo proved  a  very  effective  means  for  plugging  the  picture  and 
receipts  for  the  playdates  swelled  up  a  bit  more  than  usual. 

Tom  turned  out  some  good  work  on  "All  Quiet  On  The 
Western  Front,"  too.  A  display  containing  rifles,  sabers,  bay- 
onets, an  anti-aircraft  gun  and  about  fifteen  tin  helmets  were 
grouped  about  an  imitation  fort  which  was  placed  in  the  lobby. 
The  fort  featured  protruding  cannons  with  flashers  working 
in  the  cannons.  Besides  exploiting  the  picture  in  this  manner, 
Tom  also  arranged  to  have  the  local  American  Legion  post 
and  their  drum  corps  parade  the  streets  and  wind  up  at  the 
theatre  on  the  opening  night  of  the  film.  The  National  Guard 
at  the  neighboring  town  of  San  Jose  sent  up  a  detachment  of 
men,  and  the  soldiers,  colors  and  all,  paraded  behind  the  drum 
corps.  The  parade  (like  all  of  Tom's  parades)  met  with  instant 
approval  and  the  crowd  of  standees  at  the  first  show  proved 
the  effectiveness  of  the  ballyhoo. 

At  this  time  we  would  also  like  to  tell  you  of  the  laugh  gag 
that  he  pulled  on  "The  Cuckoos."  A  cuckoo  whistle  was  secreted 
in  the  box  office  and  every  time  a  patron  purchased  a  ticket, 
he  would  be  greeted  with  a  cry  of  "Cuckoo."  The  whistle  was 
hidden  behind  a  cut-out  of  a  cuckoo  and  caused  a  lot  of  laughs. 
Oke  Tom,  we  are  always  glad  to  keep  your  fellow  members 
posted  on  what  you  are  doing  and  you  know  your  work  is  also 
a  source  of  interest  to  us. 


LOUIS  LAMM  Says: 


"/  thoroughly  enjoy  the  department  devoted  to  ex- 
ploitation of  ideas,  which  should  prove  of  great  value 
to  all  exhibitors." 

Manager,  Mirth  Theatre, 
Milwaukee,  Wisconsin. 


August   9,    193  0 


Motion   Picture    News 


65 


MANAGER!'  ROUND  TABLE  CLUB 


Elephant  Carried 
Theatre  Price  Cut; 
Results  Were  "Big" 


From  the  looks  of  this 
photo  it  seems  to  us  that  the 
showmen  managing  the  War- 
ner Bros.  Theatre  in  Fresno, 
Calif.,  do  their  merchandising 
in  a  big  way.  When  the  cir- 
cus  came  to  town,  somebody 
had  the  idea  that  as  long  as  there  was  going  to  be  a  price  slash 
at  the  theatre  it  meant  that  the  public  should  know  of  it  as 
quickly  as  possible.  To  this  end  a  tie-up  with  a  circus  was 
arranged. 

The  circus  owners  agreed  to  let  the  theatre  place  a  sign  on 
the  elephant's  back.  The  sign  plugged  the  cut  prices  and  in 
order  to  draw  more  attention  to  the  ballyhoo  it  was  arranged 
that   one   of   the   circus   clowns   be   drafted   into   service.     The 


clown's  only  duty  was  to  cavort  about  the  back  of  the  elephant 
and  point  to  the  sign.  The  elephant  was  walked  about  the  city 
and  the  circus  lots  whenever  the  crowds  were  greatest  and  in 
this   manner   much  valuable   publicity  was   received. 

We  don't  know  whether  o#  not  a  circus  is  going  to  play  your 
town  but  in  the  event  that  one  does,  it  would  pay  you  to  see 
what  you  can  do  in  the  line  of  tie-ups,  as  we  have  found  that 
as  a  rule  the  circus  people  are  most  agreeable  to  any  arrange- 
ments that  will  prove  to  be  of  mutual  benefit.  If  you  look  for 
them  we  are  sure  that  you'll  find  a  great  many  angles  and  ways 
to  secure  plugs  for  your  house  at  little  or  no  cost.  There's  the 
tip — if  it  fits,  use  it. 


Variety  Is  Keynote 
In  House  Organs 
Used    By    Wallace 


Striving  for  novelty  in  his 
house  organs  has  enabled 
Hugh  Wallace  to  turn  out 
some  excellent  programs  for 
the  Kitsilano  Theatre  in  Van- 
couver, B.  C.  As  a  matter  of 
fact,  it  is  his  boast  that  no 
two  of  his  programs  are  alike. 

In  order  to  back  up  his  assertion  he  sends  us  in  a  great 
many  of  them  and  we  can  state  that  after  a  careful  search  we 
have  yet  to  find  any  that  are  alike.  Of  course,  some  of  the 
major  features  are  retained  but  you  will  find  that  each  suc- 
ceeding program  brings  with  it  a  little  touch  here  and  there  that 
was  not  noticed  in  the  former  ones. 

"I  never  make  two  programs  alike,"  says  Hugh  in  his  letter, 
"and  my  reason  for  this  is  because  your  patrons  seeing  some- 
thing new  being  handed  out  will  always  ask  for  one.  The  same 
old  program  being  handed  out  week  after  week,  with  never  a 
change  in  layout  never  becomes  very  effective.  Advertising  has 
arrived  at  such  a  pitch  that  you  must  have  something  new  and 
original  as  far  as  possible  in  order  to  attract  attention." 

And  we  agree.  There's  little  need  of  saying  that  every  week 
means  a  fresh  opportunity  for  Hugh  to  display  his  showman- 
ship and,  in  fact,  he  tells  us  that  he  looks  forward  to  making 
up  his  weekly  program.  And  by  the  way — that  little  postscript 
on  the  bottom  of  your  letter — you  can  be  sure  that  if  we  get 
up  your  way  we  will  take  advantage  of  your  offer,  because  it 
has  been  a  long  time  since  we  have  had  "the  real  stuff."  Oke? 


Hall  Gave  Away 
Ice  Cream  Cones 
To  Kiddie  Patrons 


In  weather  such  as  this  it 
must  certainly  be  a  pleasure 
for  R.  Mason  Hall,  manager 
of  the  Lyric  Theatre  in  Nor- 
ton, Va.,  to  be  able  to  duck 
out  between  opening  and  clos- 
ing of  the  house,  and  get  some 
of  those  magnificent  views  of  the  kind  he  shows  us  in  the  spe- 
cial souvenir  photos  of  his  town  which  he  so  kindly  sent  us. 
Hall  tells  us  that  he  was  recently  walking  along  the  street 
and  noticed  the  porter  of  a  popular  drug  store  discarding  some 
very  attractive  merchandising  displays.  He  took  them  off  his 
hands  and  brought  them  to  the  theatre  where  he  revamped 
them  and  painted  them  over  to  serve  as  window  posters  and 
coming  attraction  plugs.  This  stunt  cost  him  practically  nothing 
except  for  the  slight  expenditure  on  the  stills  and  paint,  and 
in  the  end  it  saved  the  house  money.  He  passes  along  this 
angle  in  the  event  that  any  of  the  Club  members  may  be  able 
to  use  it. 

A  stunt  that  helped  his  business  considerably  was  engineered 
in  connection  with  "The  Sophomore."  He  announced  a  special 
children's  matinee  at  a  five  cent  admission.  When  the  house 
filled  up  he  announced  that  if  the  kids  would  keep  their  seats 
and  be  quiet  during  the  show  they  would  receive  an  ice  cream 
cone  as  they  went  out.  What  a  hit  that  made  with  the  kids! 
After  the  show  they  went  home  and  told  their  parents  about  it. 
This  boosted  up  good-will  and  since  the  kids  were  unduly  en- 
thusiastic about  the  film,  the  parents  all  attended  the  evening 
show,  and  brought  the  receipts  up  higher  than  usual.  All  be- 
cause Hall  had  been  wise  and  pulled  a  stunt  that  packed  plenty 
of  wallop.  Keep  up  the  good  work,  Mason,  and  let's  hear  more 
from  you. 


Lou  Swee  Makes  Up 
Novelty  Heralds 
That  Are  Effective 


Located  in  a  city  where  he 
has  ample  opportunity  to  dis- 
play some  fine  showmanship, 
Lou  Swee,  manager  of  the 
Union  Square  Theatre  in 
Cleveland,  Ohio,  turns  out 
some  good  work  on  almost 
every  film  he  plays.   Read  what  he  did  with  this  one. 

When  he  showed  "Ladies  Love  Brutes,"  not  so  long  ago,  he 
decided  to  bring  into  play  a  gag  that  he  had  been  saving  for 
just  such  a  picture.  In  a  special  pay  envelope,  labeled  with: 
"MADAME:  May  We  Ask  You  A  Personal  Question  About 
Love?"  he  placed  a  combination  herald  and  weekly  attraction 
plug  at  the  theatre.  Three  quarters  of  the  heralds,  which  were 
printed  in  black  and  yellow,  on  good  stock  paper  bore  selling 
copy  on  the  film  with  a  head  which  asked  "Do  Ladies  Love 
Brutes?" 

The  heralds  were  placed  in  all  of  the  mail  boxes  around  the 
theatre  neighborhood,  as  well  as  distributed  at  the  theatre. 
They  made  a  big  hit  with  the  women  and  were  undoubtedly 
the  cause  for  the  boost  in  business  during  the  run  of  the  film. 
As  Lou  says,  it  is  not  necessary  to  use  this  just  once  and  then 
throw  it  away — it  can  be  used  on  any  picture. 

We  want  to  thank  him  for  passing  this  one  along  to  us  and 
we  also  want  him  to  know  that  we  hope  he  is  going  to  become 
an  active  contributor  so  that  we  can  let  the  rest  of  his  fel- 
low members  know  how  he  is  merchandising  his  attractions  in 
Cleveland. 


Notice  to  Members 


PLEASE  be  sure  to  notify 
the  Chairman  of  any  change 
of  address. 

—THANK  YOU. 


66 


Motion   Picture    News 


August    9 ,    1930 


■  MANAGER!'  ROUND  TABLE  CLUE 


To  say  that  he  panics  the 

In  Again  And  Out    Public  ever,y  tinie  he  pu11s  .a 

A         .  Tin  tit-mi       stunt     would     be     putting     it 

Again — When    Will       mildly;    for   R.   S.  A,  who  is 
T?      ^       A       R/aUoirtk?       merchandising     shows     in     a 

is..  a.  a.   r>  en  aver     large   mid.western   city  has 

even  the   cops  regarding  him 
with  suspicion,  does  this  "ace"  showman. 

A  short  time  ago  he  played  the  Weaver  Bros,  on  the  house's 
vaude  bill  and  what  he  did  with  that  act  was  plenty.  He  se- 
cured one  of  the  new  Austin  cars,  labeled  it  with  appropriate 
copy  and  set  the  headliners  adrift  in  the  city.  They  drove 
through  the  streets,  making  left  and  right  hand  turns,  disre- 
garding traffic  signals  and  every  other  ordinance  of  the  city. 
At  no  time  were  they  stopped  by  the  police.  As  they  shot  past 
a  red  light  the  cop  on  duty  just  smiled  at  them.  The  reason, 
may  be  partly  due  to  the  fact  that  a  certain  press  agent,  a 
short  while  back,  had  planted  a  story  on  the  front  pages  of  the 
local  papers   regarding  the  escape  of  a  gorilla,  that  had   been 


CLUB 

EMBLEM 

PIN!!! 

IT  WILL  IDENTIFY  YOU  AMONG 
THE  WHOLE  SHOW  WORLD  AS  A 
MEMBER  OF  THIS  GREAT  ORGANI- 
ZATION AND  A  REAL  LIVE-WIRE 
SHOWMAN! 


This  is  the  actual  size  of  the  pin.  It  is  made 
of  rolled  gold  with  the  outer  circle  contain- 
ing a  blue  enamel  background  and  the  inner 
circle  an  orange  background.  The  wording 
is  in  gold  letters. 

Use  This  Blank: 


Managers'  Round  Table  Club 
729  Seventh  Avenue,  New  York 

Kindly  send  me,  postpaid, Club  pins, 

for  which  I  enclose  payment  at  $1.00  per  pin. 

Name  of  Member 


Theatre 
Address 
City.... 


State. 


placed  in  the  lobby  of  the  St.  Louis  Theatre.  The  whole  event 
had  been  a  farce  and  the  cops  were  pretty  wise  now;  though 
they  did  grab   R.  S.  A.,  not  so  long  ago. 

He  started  out  with  twenty  tons  of  ice,  three  trucks  and 
three  men  on  each  wagon  to  plug  the  attraction  at  the  theatre. 
All  along  the  main  thoroughfare  he  had  the  men  drop  off  cakes 
of  ice,  into  which  had  been  frozen  a  parafinned  card  carrying 
copy  on  the  show  at  the  theatre.  The  copy  read  "They  have 
your  laugh  on  ice — Olsen  and  Johnson,  etc." 

At  12:30  they  hit  the  shopping  district  and  the  fun  began. 
The  two  hundred  pound  cakes  of  ice  were  being  dropped  off 
the  wagon  with  startling  rapidity.  The  day  was  a  scorcher  and 
persons  on  the  street  were  paying  plenty  of  attention  to  the 
unusual  activity.  Cake  after  cake  was  placed  on  the  sidewalk. 
Suddenly  a  policeman  put  in  an  appearance,  and  angrily  en- 
quired whether  the  showman  had  permission  to  place  the  ice 
on  the  curbing. 

"Do  I  have  to  get  permission?"  R.  S.  A.  asked  innocently. 

"Certainly,"  stormed  the  policeman,  "who  do  you  think  you 
are — Byrd?" 

The  two  men  entered  into  a  heated  argument.  A  big  crowd 
gathered.  Taking  this  as  his  cue,  R.  S.  A.  asked  the  policeman 
what  he  was  going  to  do  about  it.  The  cop  replied  that  he 
was  going  to  arrest  him  unless  he  went  back  and  picked  them 
all  up. 

"I'm  putting  them  down — not  picking  them  up,"  wise-cracked 
the  showman. 

That  was  enough.    The  pinch  was  made. 

In  court  the  next  morning,  R.  S.  A.  brought  along  Olsen  and 
Johnson,  the  attraction  he  was  plugging,  who  are  known  in 
vaudeville  as  "made-wags."  For  a  half  hour  the  court  room 
was  in  a  panic.  They  couldn't  get  any  sense  out  of  the  com- 
edians and  less  than  that  out  of  R.  S.  A.  The  courtroom  fracas 
was  climaxed  with  the  release  of  R.  S.  A.  and  the  judge's  de- 
cision that  the  city  owed  Olsen  and  Johnson  a  vote  of  gratitude 
for  supplying  the  residents  with  thousands  of  laughs.  But — 
take  it  from  R.  S.  A. — one  of  the  reasons  for  the  dismissal  was 
the  fact  that  the  court  was  reluctant  about  making  a  conviction 
and  in  this  way  allowing  the  theatre  newspaper  space.  As  R. 
says  "They  don't  believe  us  any  more." 

Before  closing  this  little  story,  we'd  like  you  to  know  that 
he  has  plenty  more  to  do  besides  engineering  these  freak  stunts. 
One  of  his  latest  was  a  tie-up  with  the  Public  Service  Corp.  to 
run  a  popularity  contest  which  was  plugged  through  the  com- 
pany's organ  "Transit  News,"  six  hundred  thousand  of  which 
were  distributed  weekly  through  the  medium  of  their  cars.  This 
tie-up  was  one  of  the  biggest  that  had  ever  been  engineerd  in 
the  city  and  was  a  credit  to  R.  S.  A.'s  showmanship. 

Reviving    the    old    "Lucky 
Night"  gag  was  one  way  for 
Jack  Manning,  manager  of  the 
Greenwood  Theatre  in  Green- 
wood, Miss.,  to  keep  business 
up  to  its  usual  standards  dur- 
ing the  summer  months,  and 
through  his  promotions  of  50  dollars  in  gold  and  10  other  gifts, 
it  looks  as  though  he  is  going  to  boot  home  a  winner  during 
"dog  days." 

A  week  in  advance,  circus  heralds  were  given  an  effective 
distribution  throughout  the  town;  the  heralds  setting  forth 
details  of  the  contest  and  the  list  of  prizes  and  their  donors. 
With  every  50-cent  purchase  at  any  one  of  the  merchant's 
stores  in  the  tie-up,  would  be  given  a  coupon  which  would 
entitle  that  person  to  a  chance  in  winning  one  of  the  valuable 
prizes.  The  theatre  also  passed  out  coupons  to  every  paid 
admission  during  the  week  previous  to  the  "Lucky  Night." 

The  tie-up  not  only  stimulated  business  at  the  various  mer- 
chants' stores,  but  perked  up  business  considerably  at  the  the- 
atre for  the  week  previous  to  the  drawing.  And  on  night  of 
drawing,  the  house  was  packed — many  patrons  coming  es- 
pecially to  take  back  home  one  of  the  valuable  prizes. 

And  as  this  was  the  first  time  they  had  been  present  at  a 
stunt  of  this  sort  it  only  whetted  their  taste  for  more.  And  you 
can  bank  on  it  that  Jack  had  a  couple  of  more  tricks  up  his 
sleeve  for  them.  Right,  Jack?  And  listen!  How  about  a  photo 
of  yourself  and  a  little  dope  on  your  career  so  that  we  can  give 
you  a  regular  introduction  on  the  Club  page? 


J.  Manning  Knows 
How  To  Build  Up 
Local    Patronage 


uffust   9 ,    1930 


M  o  t  i  o  n    P  i  c  ture    X  e  zv  s 


67 


MANAGE  AT'  fiCUND  TABLE  CLUB 


Kraus  Displaying 
GreatShowmanship 
Out  In  Fargo,  N.  D. 


Merchandising  right  from 
the  famous  town  of  Fargo,  in 
North  Dakota  is  being  dis- 
played by  Ed.  Kraus,  manager 
of  the  State  Theatre  and  with 
this  kind  of  work  being  turned 
out,  no  wonder  the  West  had 
progressed  so  rapidly.  Just  look  at  the  photos  we  are  showing 
with  this  article  and  you'll  get  an  eyeful  of  some  corking  stunts 
used  on  "The  Arizona  Kid"  and  "Swing  High." 

When  he  played  "The  Arizona  Kid"  he  ran  an  ad  in  the  pa- 
per asking  for  50  boys,  equipped  with  cowboy  outfits  to  report 
at  once  to  "The  Arizona  Kid"  at  the  State  Theatre.  As  these 
boys  reported,  Kraus  took  their  names  and  told  them  they  were 
to  march  in  a  street  parade  Thursday  night,  the  opening  day  of 
the  picture.  For  their  participation  in  the  parade,  the  boys  were 
given  guest  tickets  to  see  the  picture. 

Permission  was  received  from  the  city  moguls  to  stage  an 
"Arizona  Kid"  street  parade — and  were  given  two  motorcycle 
policemen  to  clear  traffic  and  head  the  procession.  The  line  of 
march  was  from  the  front  of  the  State  theatre  down  Broad- 
way and  up  again  to  the  front  of  the  theatre. 

Following  the   motorcycle   cops   was   a   good-looking   young 
lady  attired   in   cowgirl   outfit   on   horseback.    Next   came  the. 
American  Legion  Drum  and  Bugle  Corps  of  25  men,  who  were 
made  up  and  dressed  as  cowboys. 

Next  in  line  was  a  large  stage  coach  with  six  young  ladies 
riding  inside,  dressed  in  the  old-fashion  costumes  of  the  early 
West.  Seated  with  the  driver  were  cowboy  guards  with  rifles. 
Directly  behind  the  coach  was  another  smaller  coach  wherein 
rode  some  of  the  boy  cowboys  attired  in  their  outfits  with  guns, 
etc.  And  seated  with  the  driver  on  top  of  the  coach  were  the 
guards. 


Bringing  up  the  end  of  the  parade  was  a  group  of  the  "cow- 
boy" boys  with  an  extra  large  pennant  reading,  "THE  ARI- 
ZONA  KID." 

On  both  of  the  coaches  were  painted  banners  selling  the  pic- 
tures, play  date  and  name  of  theatre.  The  parade  caused  a  lot 
of  favorable  comment  in  addition  to  increasing  business  per- 
ceptibly. 

And  now  the  two  lower  photos  will  explain  why  Kraus 
never  has  anything  to  worry  about  regarding  his  kiddie  busi- 
ness ;  especially  since  he  made  two  excellent  tie-ups  with  a 
local  bank  and  a  broadcasting  station  on  his  merchandising  of 
"Swing  High." 

He  set  up  two  stands  inside  the  lobby — with  white-coated 
attendants  who  served  all  the  kiddies  with  pink  lemonade  on 
their  way  in  and  gave  them  a  sack  of  Jumbo  peanuts  on  their 
way  out. 

The  bank  paid  for  the  peanuts  and  the  broadcasting  station, 
the  lemonade.  The  radio  station  announced  five  times  daily 
for  three  days  prior  to  the  opening  of  the  picture  all  about  the 


free  lemonade  and  peanuts.  This  announcement  was  continued 
throughout  the  run  of  the  picture. 

The  lemonade  and  peanuts  were  very  befitting  in  as  much 
as  "Swing  High"  was  a  circus  type  of  picture. 

The  tie-up  was  very  effective  resulting  in  splendid  results  at 
the  box  office.  Not  only  did  it  bring  in  over  1,000  children,  but 
many  adults  who  accompanied  the  kiddies. 

About  150  pounds  of  peanuts  and  about  25  gallons  of  lemon- 
ade were  given  away — all  at  no  expense  to  the  theatre. 

Listen,  Ed.,  when  you  are  turning  out  work  like  this  don't 
you  think  the  best  thing  to  do  in  regard  to  letting  the  world 
know  about  it  is  to  hand  it  to  your  fellow  showmen  in  the 
Round  Table  Club?  And  when  you  send  us  in  your  next  con- 
tribution, include  your  photo  and  a  little  dope  on  yourself  so 
that  we  can  "present"  you. 


H.  Herman  Gives 
Birthday  Register 
A    Great    Setting 


It  would  stand  to  reason 
that  any  type  of  gag  engi- 
neered by  Harry  Herman  of 
the  Paramount  Theatre  in  Ce- 
dar Rapids,  Iowa,  would  be 
surrounded  with  a  beautiful 
— — — — -^-— ; — — ==== — -=-  piece  of  art  work.  Our  reason 
for  making  this  statement  is  the  many  beautiful  art  displays 
which  are  created  by  Harry  and  his  staff  and  which  have  been 
pictured  so  frequently  on  the  Club  pages. 

This  particular  idea  is  a  birthday  register  wherein  all  the 
patrons  of  the  theatre  are  encouraged  to  register  their  name, 
address  and  date  of  birth 
and  the  purpose  is  two-fold. 
First:  It  provides  the  Par- 
amount Theatre  with  a 
marvelous  mailing  list  and 
there's  no  denying  the  ef- 
fectiveness of  this  particu- 
lar plan.  Second:  It  gives 
Harry  an  opportunity  of 
sending  them  a  birthday 
card  together  with  an  invi- 
tation to  the  theatre  on 
their  birthday. 

We  have  presented  the 
birthday  register  idea  in 
several  different  styles  and 
surroundings,  but  there  is 
none  who  will  deny  the 
beauty  of  the  way  Harry 
has  handled  this  one.  We 
suggest  that  you  get  wise 
to  this  plan  yourself  and 
see  if  it  doesn't  prove 
mighty  productive  of  good  will  and  business. 


Spanish  Populace 
Was  Reached  By 
DavisViaTelephone 


Pictures,  whether  in  dia- 
logue or  dialect,  mean  nothing 
to  showmen  when  it  comes  to 
selling  them.  The  reason  for 
this  sentence  may  be  seen  in 
the  stunt  that  was  pulled  by 
■=-ii=-=;=— ■=— — — — — -=— =====  Lester  A.  Davis,  manager  of 
the  Magnet  Theatre  in  Barre,  Vt.,  to  sell  a  large  Spanish  popu- 
lation on  "Under  A  Texas  Moon." 

Ih*  secured  the  services  of  a  scholar  of  languages  and  the 
young  man,  who  was  a  master  at  Spanish,  agreed  to  phone 
every  Spanish  telephone  subscriber  and  in  their  own  language 
tell  them  about  the  picture.  The  gag  made  a  decided  impression 
on  the  Spaniards  as  they  were  more  than  pleased  to  find  that 
the  theatre  thought  enough  of  their  patronage  to  hire  a  special 
man  to  tell  them  about  the  picture.  A  good  many  of  them, 
it  was  found  out  later,  told  their  friends  about  the  unique  way 
the  theatre   had  of  advertising  the  attraction. 

The  same  stunt  was  also  used  as  a  plug  for  the  regular  sub- 
scribers in  which  Davis  got  in  special  talks  on  the  other  fea- 
tures that  the  house  boasted.  By  the  way,  we'd  like  you  to 
know  that  this  showman  had  just  recently  joined  the  Round 
Table  Club  and  this  is  his  first  contribution  to  our  pages.  Since 
he  has  started  off  so  well  it  is  only  fair  to  state  that  we  ex- 
pect to  hear  some  good  things  about  his  work. 


68 


Motion   Picture   News 


August   9 ,    1930 


MANACE-Rf  ROUND  TACLf  CLUB! 


EVERY- 
BODY'S 


WHY 


WHAT  ARE  YOU 
WAITING  FOR? 


Application  For 
Membership  In 

"MANAGERS'  ROUND 
TABLE  CLUB" 

729    Seventh   Ave.,    New   York   City 

I    hereby   apply    for   membership   in 
the   Club. 

Name     

Theatre    

Address    

City   

State   

Position    

Wm.  A.  Johnston  "Chick"  Lewis 

Honorary  Chairman  Chairman 


JOIN  NOW!! 

Here's  the  Blank 


LATEST  NEW  MEMBERS 


ANTHONY  PERRETTA  is  the  manager 
of  the  Cresent  Theatre  in  Mahonington,  Pa. 
As  Mr.  Perretta  has  been  a  Club  follower  for 
quite  a  while  now  it  is  indeed  gratifying  to 
know  that  he  is  now  going  to  become  one 
of  our  contributors.  Keep  up  the  good  work 
you  are  doing  Anthony  and  let's  hear  from 
you  regarding  the  methods  you  use  in  selling 
your  shows,  so  that  we  can  pass  them  along 
to  your  fellow  members. 
Wear    Your    Club    Pin!     !    ! 

JACK  MANNING,  we  understand,  needs 
no  introduction  to  the  showmen  located 
around  Greenwood,  his  part  of  Mississippi, 
as  his  work  speaks  for  itself.  This  popular 
manager  has  been  turning  out  some  great 
stunts  and  new  slants  in  conjunction  with  his 
work  and  we  know  that  he  is  going  to  let  his 
fellow  members  in  on  them.  And  when  you 
drop  us  the  dope  Jack,  include  your  photo 
as  well,  so  that  we  can  give  you  a  send-off. 
Wear    Your    Club    Pin!    !    ! 

ROBERT  M.  BEATTIE  manages  the 
Bradley  Theatre" in  Putnam,  Conn.  In  the 
"dim  and  distant  past,"  your  Chairman,  who 
had  covered  this  state  from  top  to  bottom 
or  head  to  foot  or  whatever  it  is,  has  been 
in  Beattie's  town  and  if  we  remember  aright 
it  offered  some  opportunities  for  live-wire 
merchandising.  Of  course,  being  in  New 
York  we  don't  know  how  conditions  are 
now  so  we  hope  that  when  Robert  sends  us 
in  his  next  letter  he'll  give  us  the  "low- 
down." 
Wear    Your    Club    Pin!    !    ! 

JOHN  J.  DUNNIGAN  is  the  manager  of 
the  Greenwich  Theatre  in  East  Greenwich, 
R.  I.  He  is  a  veteran  showman  who  has  had 
many  wide  and  varied  experiences,  and,  in 
view  of  the  fact  that  he  has  such  a  back- 
ground, we  believe  we  can  state  with  cer- 
taintly  that  his  work  is  going  to  be  produc- 
tive of  some  new  bo-office  building  slants. 
We  hope  that  he  will  keep  up  the  good  work 
and  active  interest  he  is  showing  so  that  we 
can  pass  is  activities  along  to  his  fellow- 
members.  What  do  you  say,  John? 
Wear    Your    Club    Pin!    !    ! 

HOBART  H.  RAMSDELL  is  the  man- 
ager of  the  Lyric  Theatre  in  Gaithersburg, 
Md.  Located  as  he  is,  in  a  pretty  little 
house  of  three  hundred  some  odd  seats. 
He  is  so  well  known  to  the  local  merchants 
that  he  is  enabled  to  engineer  a  good  many 
exploitation  stunts  to  say  nothing  of  the 
good-will  that  he  has  derived  by  extending 
special  courtesies  to  any  of  the  town  people 
who  plan  to  run  theatre  parties.  Seeing  that 
you're  in  so  "solid"  Hobart  we'd  like  to 
hear  more  of  your  work  in  the  near  future 
and  we  hope  that  you  will  keep  us  posted. 
Wear    Your    Club    Pin!    !    ! 

MILTON  WIGHT  is  the  manager  of  the 
Liberty  Theatre  in  Kennewick,  Washington. 
He  is  now  handling  the  house  formerly  pre- 
sided over  by  Ray  Meyersick,  an  active  Club 
member,  who  resigned.  Since  Ray  turned 
out  some  fine  work  at  the  house,  we  feel 
that  Mr.  Wight  must  be  a  good  showman 
to  be  given  the  house  and  we  are  sure  that 
he  will  be  as  active  a  member  as  his  brother 
managers  on  the  Inland  Theatres  Circuit. 
Congratulations,  Milton. 
Wear    Your    Club    Pin!    !    ! 

LLOYD  L.  HAUSE  is  the  manager  of 
the  Capitol  and  Columbia  Theatres  in 
Bloomsburg,  Pa.  Having  been  in  the  show 
game  for  quite  some  time  he  is  well  equipped 
for  the  job  he  is  holding  and  we  think  the 
residents  of  the  town  are  being  treated  to 
some  find  showmanship.  Drop  us  a  line  or 
two  about  you  and  your  work  Lloyd  so  that 


you  can  set  us  right  with  your  show-selling. 
Wear    Your    Club   Pin!    !    ! 


C.  A.  Y.  TANIMOTO  manages  the  Peo- 
ple's Theatre  in  Honokaa,  Hawaii.  We  want 
to  extend  him  a  hearty  welcome  into  the 
Club  and  we  hope  that  he  will  be  as  active 
as  the  other  Hawaiian  showmen  on  our  rolls. 
Mr.  Tanimoto's  house  opened  just  a  short 
time  ago  and  he  promises  to  send  us  his 
opening  campaign.  And  include  your  own 
photo  with  it,  Mr.  Tanimoto,  so  that  we 
can  introduce  you  to  the  rest  of  the  Club. 
Wear    Your    Club    Pin!    !    ! 

J.  E.  LIEBMAN,  JR.,  is  the  Assistant 
Manager  of  the  Ogden  Theatre  in  the 
Bronx,  N  Y.  Located  as  he  is,  in  a  neigh- 
borhood where  he  can  turn  out  some  good 
exploitation,  we  believe  that  he  is  learning 
a  great  deal  about  show  business  from  his 
immediate  superiors.  Let's  hear  from  you, 
J.  E.,  so  that  we  can  note  how  you're  get- 
ting along. 
Wear    Your    Club    Pin!    !    ! 

E.  L.  ZETTERMAN,  manager  of  the 
Regent  Theatre  in  Vancouver,  British  Co- 
lumbia, Canada,  is  the  latest  of  the  Canadian 
showmen  to  enrol  in  the  Club.  Mr.  Zetter- 
man  is  well  versed  in  showmanship,  having 
been  in  the  business  for  a  number  of  years 
and  is  fully  qualified  for  the  position  he  now 
holds.  As  he  no  doubt  intends  to  show  his 
brother  managers  how  he  sells  his  shows, 
we  know  that  he  will  be  an  active  member 
and  we  would  like  to  have  his  photo  to  use 
in  conjunction  with  his  first  contribution. 
Wear    Your    Club    Pin!    !    ! 

JACK  M.  SUCKSTOFF  is  the  manager 
of  the  Rialto  Theatre  in  Glendive,  Montana. 
In  addition  to  handling  the  house,  he  also 
does  his  own  sign  work  and  he  tells  us  that 
the  tips  he  receives  from  the  Club  pages  on 
display  fronts  are  used  by  him  very  often. 
Let's  have  some  examples  of  your  work 
too,  Jack,  so  that  we  can  pass  it  along  to 
your  fellow-members. 
Wear    Your    Club    Pin!    !    ! 

HOWARD  DUNHAM  is  the  Assistant 
Manager  of  the  Rivoli  Theatre  in  Pendelton, 
Oregon.  Proposed  for  membership  by  Lar- 
ry Goux,  whom  you  all  know  as  the  live- 
wire  manager  of  the  house,  it  seems  to  us 
that  Howard  is  going  to  learn  a  lot  about 
show  business,  for  Larry  is  among  the  best 
Keep  us  posted  on  your  work,  Howard,  so 
that  we  can  report  your  progress  on  our 
pages. 
Wear    Your    Club    Pin!    !    ! 

MAX  SILVERWATCH  is  the  Assistant 
Manager  of  the  Imperial  Theatre  in  Paw- 
tucket,  R.  I.  With  Joseph  S.  Borenstein 
handling  the  house,  and  in  view  of  the  fact 
that  nearly  all  of  Borenstein's  assistants  have 
gone  up  the  ladder  we  look  forward  to- 
hearing  some  good  accounts  of  this  young 
showman's  work  and  we  hope  that  from 
time  to  time  he  will  keep  us  in  touch  with 
what   he   is   doing. 


Photos  of  Members! 

THE  Club  is  anxious  to  publish 
photographs  of  every  member 
and  would,  therefore,  appreciate 
receiving  as  many  as  possible  for 
use  in  future  issues  of  the  Club 
columns.  If  you  have  not  already 
done  so,  PLEASE  send  us  your  own 
photo  at  once.    Thank  you. 


August   9 ,    19  SO 


Motion   Picture   N  eiv  s 


69 


COMPLETE    RELEASE    CHART 

Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have 
a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are 
coming.  Features  which  are  finished  or  are  in  work,  but  to  which  release  dates  have  not  been 
assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  distributor. 
Where  they  vary  in  different  cities  or  towns,  the  change  is  probably  due  to  state  or  local  censor- 
ship deletions. 


Title 

Cain    and    Artem 

Children  *t  the  New  Day.. 

Cn  in*    fcxpre»»  

Demon  ef  the  Steppe* 

Fragment   ef    in    Emph-e... 
Men    from    the     Restaurant. 

Old   and    New  

Roof    ef   the    World    

Turksib     


Title 
Jimmy    Hlgglns    ... 
Living    Corpse.    The 

Ra-zlom    

Sen    

Spring     

Storm  Over  Asia. . . 
Transport  of  Fire.. 
Tungas  ef  Siberia.. 


AMKINO 

FEATURES 

Length 
Star  Rel.  Data        Feet    Mlns.    Reviewed 

,E      Gall-N      Slmonov    June       6 7000. .  .78. .  .June     14 

.GIllidovu-Lltkla     

snciai     La»l  Mar.      8 5631  . .  .65. . .  Mar.     15 

Saltykov-Podlesnaya     -an.      18 6800. ..75 

Nikitin-Semenoca     Jan.     25 70uo  . . .78. . . Feo.       I 

Tehekhov-Malinovska      Jan.       4 6000  . .  .6/ . .  .Jan.      II 

Martha   Lapkina   .May     2. . .  .6921 . ..  .76. .  .May     10 

'  Educational  "I";!""!!!! .'  luViy "  '24\'.'"4W0.'.' .'60 .'.'.' June     14 

Coming  Attractions 

Sta' 

A.     Buehma     

V.     Pudovkin     

M.    A.    Narokov    

3.    Svaihenke    

Educational      

V.    Inkizhinov    

G.    Kuznetsov    

Educational      


COLUMBIA 


(Available  soxind-on-film  and   sound-on-disc > 


Title 

•^§Around  the  Corner  (A.  T.) 
•t§Call   of   the   West    (A.   T.) . 

•t§Gullty?    (A.    T.)  

•tSHell's     Island     (A.T.) 

•HI  »*.,<        ■      L<-'"ir,        A      T.) 

•t§Lone  Rider,  The  (A.  T.).. 
•tsMeiody  Man.  I  Be  iA.  T.) 
•tlMurder   on   the    Reef    (A.   T 

•^Personality    (A.   T.)    

•t§Prlnee  of  Diamond!  (A.T.) 
•t§Royal    Romance.   A    (A.  T.) 

•t§Slsters     (A.     T.) 

•-SSoldiers    and    Women    (A 

t§Temptatle«    (A.T.)    

•tlVengeance  (A.  T.)    


T.) 


T.).. 


Title 

*t§Afrlea    Speaks    (A 
•tIArlzena     (A.T.)     . 

•+§Brothers  (A.T.)    

•tICharley's    Aunt    (A.T.) 

*t§Crimlnal    Code.    The    (A.T.) 

•tSDIriglble     (A.T.)      

*+§Flfty    Fathoms    Deep    (A.T.) 

•t§Floed,    The     (A.T.) 

•tSFor  the    Love  of   Lll    (A.T.) 

•t§Good    Bad    Girl    (A.T.) 

•tSJazz     Daughter*     (A.T.) 

•tjLadle*    Must    Play    (A.T.) 

•tILast   Parade,   The    (A.T.) 

•t§Lae1   ef   the  Lo«  Wolf  (A.T.)    Bert 
*t§Llon   and   the    Lamb.    The    (AT.).. 

•t§Madonna  ot  the  Stroeta  A.  T.)   

•t§Man    From    Hell's    River    (A.T.) 

•t§Parls     Nights     (A.    T.)     ....Barbara 

t§Mlraele   Woman,   The    (A.T.) 

•♦§Raln  or  Shine   (A.  T.) Joe     Cook 

•tSRoad    to    Bmadway.    The 

•fSSquealer,    The    (A.    T.) 

•+§Subway    Express.    The    (A.T.) 

•♦  jSwoethearts  on   Parade  (A.  T.) 

•t§Tol'able    David    (A.T.) 

♦+5  Woman   Who  Came   Baek.   The   (A.T.).. 


FEATURES 

Star  Rel. 

Sidney- Murray     Apr. 

Revier-Matl     Moore     May 

Holland-Valll  Mar. 

Sebastlan-Holt-Graves     July 

si»««     •    r.   ives-dnerman  Anr. 

Jones- Reynolds)    June 

Louie    j.-    uay-SL    Polls    ..   Jan. 

Revier- Livingston     Jan. 

Starr- Arthur    Feb. 

Ian     KeithPrlngle     Mar. 

Coll ler- Starke      Mar. 

O'Day-0  Neil      June 

Pringle-Wlthen       Apr. 

Wilson-Gray-Perey     June 

Helt-Revler-Straago  Fob. 

Coming  Attractions 

Star  Rel. 


Length 

Data 

Feet 

Mlns. 

Reviewed 

26. 

..6356. 

...71. 

..May     3 

10. 

..6500. 

...72. 

..May  31 

3. 

..6371. 

...71. 

..Apr.    12 

16.. 

..7462.. 

..67. 

.July     26 

.   02^7 

'03 

*pr.    '1 

I   . 

..5432. 

.St.. 

July       12 

25.. 

..6386. 

..71. 

..Feb.   ij 

19. 

..5400. 

...60. 

..Feb.     1 

18.. 

..6304. 

...70. 

..Mar.     1 

26. 

..6363. 

...71. 

..May   17 

17.. 

.6359. 

63. 

..May  3i 

15.. 

.6284.. 

70... 

.June     28 

30. 

.6671. 

...70. 

..May    17 

6. 

..6279. 

...70. 

.  .June  28 

22. 

..6160. 

...68. 

..Mar.     1 

Date    Length    Mlns.    Reviewed 


Lytell 


Stanwyck 


.July    26 


SOUND  SHORTS 

Title  Star 

•tAlaska    Knlghti    Krazy   Kat  Cartoon 

•tAufomn      Dl<vy    Cn-teon    

•t§Barnyard    Concert    Mickey    Mouse    

•'Cannibal     Castro     Disney    Cartoon 


Rel 
May 
.  Fen. 


A    , 


Krazy    Kat    Kartoon. 

...  Fay    Marbe    

...Krazy    Kat    Kartoon. 
...  Clark   &    Bergman. . . 
....MIHtey   Mouse 
...  Mickey    Mouse    .... 
. . .  Disney    Cartoon    


Mar. 

Jan. 

. ...  Feb. 

Mar. 

....Jan. 


Date     Length 
22 1    reel 

13 I    r~l 

I  Mir July 


Reviewed 
Joly      12 


.June 
.  May 
.Apr. 


13.. 
2.. 
12.. 
27.. 
28.. 

i  V.'. 

8.. 
9.. 


•tCars    Meow.    The 
•+§ContinentaJ    Evening 

•tDesert    Sunk     , 

•tSDo    It    Now    

•tSFIddlln'      Around     . 

•tjFrreflghtar*     , 

•tGalleoIng   Fish    

•HHawniiins      

•5+Jazz    Rhythm    Krazy    Kat 

••§ Marionettes      Tony   Sarg    Jdar. 

•tOld   Flame.   An Krazy    Kat    Kartoon Apr. 

*T$Radla-Tors       Utlea    Jubilee    Singers Feb. 

•tSlow    Bean     Krazy    Kat    Kartoon Feb. 

•♦SSpookeasy     Krazy    Kat    Kartoon Jan. 

•t§Splke     Speaks     Frank    Moulan    Mar. 

•♦IStage     Door     Knights Buddy    Doyle     Apr. 

*;5Stage     Door     Pest Boyce    Combe    Jan. 

•'^Summer    Silly   Symphony    Jan. 

'♦ITalklng    Screen    Snapshots Released    twice    a    month 


EDUCATIONAL 

SOUND  SHORTS 

(Available  sound-on-dlm   and    sound-on-disc  < 


reel. . 
..I  reel.. 
.  .  I  reel . . 
. . :  reel. 
..I  reel. 
I  reel.. 
..I   reel 


..June      21 


reel 

I    reel July  26 

12 I  reel 

24 I  reel 

26 I   reel 


27. 
30. 
26. 
23. 
15. 
16. 


.Feb. 
.Mar. 


I 
I  reel 
I  reel 
I  reel 

I   reel Feb.     I 

I  reel Feb.     I 

reel 


Tltte  Star  Rel. 

•tSBItter    Friends    (A.    T.) Lambert-MePhall      Apr. 

•t§Blg  Jewel  Case,  Th«  (A.T.) ..  Lambert-Kelsey-Garrla     .    ...Feb. 


Date 
27.. 
23.. 


Length 
Feet.  .Mlns.  Reviewed 

.1609. ...18 

1480.... 16... Feb.    22 


•♦SBulls   and    Bears    (A.T.) 

•t§Bully    Beet    

•Ts<-«mera    SBy     (A.T.)     

•tfCamcus    Crushes    (A.T.) 

•tCavlar    

•+§Chumps.     The     (A.T.) 

•tICodflsh    Balls    

•tiDad    Knows    Best    (A.T.) 

•^Drumming    It    In    (A.T.) 

•t§Fat    Wives    for    Thin    (A.T.). 
**§Follow   the   Swallow    (A.   T.) . 

•-fFreneh    Kisses    (A.T.) 

•t§Goodby   Legs   (A.T.) 

*t§Good    Morning.   Sheriff  (A.T.) 

•HHail   the   Princess    (A.T.) 

•'Hawaiian     Pineapples     

•»'H,    Tnim.H    w.r   Aee   (A.T.) 

VSHello    Television    

•'smneymoun    ici/ptlin    (A.    T.) 

•t§Honk  Your  Horn  (A.T.) 

•tsHal    and    How    (A.T.) 

•♦Hot   Turkey    

•♦SHow's    My    Baby    (A.T.) 

"^Hungarian     Goulash     

•♦Indian     Pudrimo     

*♦§ Kangaroo     Steak     ........ 

•ti-Hati-h    Play    (A.T.) 

•♦§Monkey    Meat    

•Museum    ol    Art,    A 

•t§Oh    Darling     (A.T.) 

*  +  §Peace   and    Harmony    (A.T.) 
•♦IPolished    Ivory    (A.T.). 

•tp-.t7els  " 

•i§Prize    Puppies    '.."..'.'... 

••sRadio     Ki>ms    (A.T.) 

•tRoman    Punch    ... 

•t§Seeteh     (A.T.)     

•'Soanish    Onions    

•♦ISugar    Plum     Papa    (A.T.)... 

•+§Swiss    Cheese    

•t§Trouble    For   Two    (A.T.) 

•*§ Western    Knight    (A.T.) 


.  Pollard-Clyde-Beebe    Mar. 

.Terry-toon    Joly 

Hamilton-Hlatt    Feu. 

Clyde- Beebe-Stuart    June 

Terry-Toons     F-  b. 

Beebe-Clyde     Joly 

Terrytoon    June 

Holmes-Bolton    Mar. 

MeKee-Snaalley     Jan. 

Beebe-Barraud-Ciyde    May 

Lloyd    Hamilton    Apr. 

Collins- Bod     June 

Pollard-Stuart     July 

Lloyd    Hamilton    May 

Boley-Collins    May 

Terrytoon      I  reel 

Rurke-Reebe    Mar. 

Clyde-Christy     Aug. 

Beebe- Pollard     Apr. 

Lloyd    Hamilton    Juno 

Goodwin-Crane     Jan. 

Terry-Toon    May 

Barnes-Collins-McPhall .. 

Terry-Toons     June 

Te'ry.Toon     Apr. 

Terry-Toon     July 

Hagen-Olegel     Mar. 

Terry-Toon     Aug. 

Hodge-Podge      Feb. 

Dover-MePhail-Peek    Feb. 

Lambert. Collins. McPhail      ...May 

Lloyd    Hamilton    Mar. 

Terry.  Toon*         Mar. 

Lloyd    Hamilton    Aug. 

beebe- Duryea-Carewe    ..May 

Terry-Toon     Apr. 

Clyde-Bevan-MePhail     Jan. 

Terry-Toon     Mar. 

Clyde-Gribbons    Feb. 

Terrytown    June 

Raymond    MeKoe    Mar. 

.  Lambert-St.    John-MePhall. . .  Apr. 


2 1838 20. ..Feb  .22 

13 I    reel Jaty  It 

9 1480..       16..    feu.    22 

15.. .1923. ..21. ...June     28 

23 <Si9 7         Feb.    22 

6.... 1888. ...21.. .July     II 

15 0.8 

30 1840 20. ..Apr.   12 

26 1600 18. ..Jan.    26 

25 1980 22. ..May  31 

27.... 1688. ...19. ..Apr.  26 

15 IK«4 IQ.  .  . 

27 1961.... 22...  July   12 

25 17*5... 19... June     14 

II 1573 17 

May   24 

23 1895 21. ..Apr.   12 

IS.'.'.'.  1 07t)7.'.'.M '.'.'  Air."  V« 
29. ...1718.. ..19..  Judo  U 

12 lia 17. ..Jan.    II 

i 604 

1667. ..19 

29 

6 576 6. ..Apr.   26 

27... I  reel 

16.... 2002... 22...  Feb.  22 

10 

16.'.'. .  1565""  J7.'!!  Feb", "i 
18.  ...I860..  ..18..  .May    10 

16 1642 18. ..Mar.  29 

49 623 6. ..Apr.     5 

4. '.'.'.' 189 1'.'  .'.'ii .' .'  .'June' '  14 

20 560 6. ..Apr.  26 

19. . . . 1961 ...   22.. .Jan.      4 

23 637 

16.. ..1832.... 21. ...Feb.     I 

I 547 

9....  1527..  .17...  Mar.  29 
20....  1661...  20...  Apr.     5 


Title 


••§Baek    Pay    (A.T.) 

•HBride  of  the   Regiment  (A.T.) 

*-§Broken    Dishes    

•"SDawn    Patroi.    The    (A.T.)... 

•♦§Flirtlng     Widow     (A.T.) 

•t§Furlee     (A.T.)      

•t§ln    the    Next    Room    (A.T.).. 
•t§Lllleo    of     Freld     (A.T.)     .. 

•♦ILoose    Ankles    (A.T.) 

•*§Murder   Will    Out    (A.T.) 

•tINo,    No,    Nanette    (A.    T.)... 
•♦^Notorious   Affair,   A    (A.   T.). 

•♦^Numbered    Men    (A.T.) 

•♦lOther    Tomorrow    (A.T.) 

•♦§Playlng    Around    (A.T.)     

•t§Road  to  Paradise.  The   (A.T.) 

•♦SSally    (A.T.)    

♦SShow  Girl   in  Hollywood  (A.T.) 

•♦ISon   ef   the    Gods    (A.T.) 

•♦ISong   of  the   Flame   (A.T.)... 

•*§Sonng     Is     Here     (A.T.) 

•tlStrletty     Modem     (A.T.)    

•tSSweethearts  and  Wlvee    (A.T.) 

•♦SSweet     Mama     (A.T.) 

•*SToo    Speed     (A.T.) 

-§Way  of  All    Men.  The   (A.T.) 


FIRST  NATIONAL 

'Available    sound-on-disc   only) 


FEATURES 

Irar  Re|.  Date 

Corinne     Griffith Juno       I.. 

Segal. Pldoeeu     Juno  22 

.foung-  Withers     Dee.  I.... 

Bannelmess- Fairbanks,     Jr..   Aug.  10   .. 

Dorothy    Mackalll    May  II... 

Warner.  Wilson      Mar.  16 

Jack    Mulhall    Jan.  26.. 

Corinne      Griffith Jan        5.. 

Fairbanks,    Jr.-Yeung     Feb.       2.. 

Mulhall-Lee     Apr.       6.. 

Claire-Gray    Feb.  16... 

.  Billie    Dove     May        4.. 

Nagel-Claire     Sept     7... 

Blllle    Dove Feb.      9  . 

.White-Morris       Jan  19   . 

Young-Mulhall      July  20... 

.  Marilyn    Miller    Jan.  12.. 

.  White-Mulhall      Apr.  20.. 

.Rich.      Barthelmou     Mar.      9.. 

.Gray-Claire     May  6 

.Claire-Gray      Apr.  IS.. 

Dorothy    Mackalll    Mar.      2.. 

.Billie    Dove    June  15.. 

.Alice     White        July       6... 

Brown-Claire- Whiting     Aug.  24... 

.Fairbanks.   Jr.. Revier    Sept.      7 


Length 
Feet..  Mlns. 

.5672.... 53. 
.7418  82.. 
.Not    Set.... 

.  not  set. .. 
.6664 74.. 

6606... 73. 

.6336. ...70 

.5979. 
..6190. 
..6200. 

.9108. 
..6218. 


...67. 
...68. 
...69. 
.101. 
...69. 
...72. 
.5800. ..64 


6003.  . 
.6935.. 
.9277.. 
.7213.. 
.8344.. 
650  I  . . . 

6388 


68 
..66 
.103. 
.80. 
.92. 
.72.. 
71. 


5632. ...83 

.7008 77. 

.5012. ...55. 


Reviewed 

.June  7 
.May  2a 
.Aug.  9 
..July  19 
■June     7 

Apr.  28 
..Apr.  12 
.  Dee.  21 
. .  Mar.  8 
..Apr.  19 
.Jan.  II 
..May  3 
.June  7 
.Jan.  4 
..Apr.  5 
..July    5 

.Dec  28 
..May     3 

.Feb.  I 
..May  3 
.Apr.  « 
.May  II 
..June  * 
.July  19 
.June  21 
..July    26 


Coming  Attractions 


Title 
lAdios 


Star 

(A.    T.)     Richard   Barthelmess 


. .  .Huston-Revier 

Dorothy    Mackaill 
. . .  Kohler-Rennie 


Dove 


Jr.... 


•*§Bad  Man,  The  (A.T.).. 
•♦IBrlght    Lights    (A.T.)... 

•UBroadminded   (A.T.)    

•tICall    of    the    Weal 

•^Captain  Blood  (A.T.)... 
•t§College  Lovers  (A.T.).. 
•tIDeep  Purple  (A.T.)  .... 
•+§Devils  Playground.  The  (A.T.)  Billie 

•§t  Father's    Son    (A.T.) 

•t§Forever    After    (A.T.) Young. Fairbanks. 

•♦SGirl    of    Golden    West    (A.T.)    Harding-Rennle    

•tSGoing   Wild   (A.T.) Joe    E.    Brown 

•tIGorllla.    The    (A.T.) Joe    Frisco    

•♦§Heart    of    the    North    (A.T  1 ..  Loretta     Young     

•tlHonor    of    the     Family.    The 

(A.T.)    Walter   Huston    

*+§Hot   Helresa.  The   (A.  T.) 

VfKliraet    (A.T.)    Otis    Skinner     

*-§Lady    Who    Dared,   The    (A.T.)  Dove-Tearle    

•♦SLittle     Caesar     (A.T.) Edw.   G.    Robinson 

♦+§Loulslana    Nights    (A.    T.) 

•t§Mothers   Cry    (A.    T.) 

•♦|One    Night   at   Susie's    (A.T.)    Dove- Fairbanks.    Jr 

•♦somer    mens    wives    (A.T  i        Oove-Rathbone-Thomnson 

•'SQueen   of   Main   Street    (A.T.) .  Lee-Lyon     

•+5Reckless   Hour   (A.T.) 

•tSRight   of   Way.   The    (A.T.) . . .  Nagel-Veung      

•♦SScarlet   Pages   (A.T.)    Ferguson- Nixon     

•'SSunny    (A.T.)    Marilyn     Miller     

•tlSweethearts   (A.T.)    Miller-Pidgeon      

•llToast  of  the  Legion  A.(  T.K.CIare-Pidgeon    

i-STruth    About    Youth    (A.T.) . . .  Young. Tearle     

"SWidow   from    Chicago    (A.T.) . -Alice    White     

•tlWomar.   Hungry    (A.T.) Lee-Kohler-Blackmer     ... 


Rel.  Date       Lengrn         Reviewed 


.July      5 


....75... Juno    21 


'Means   synchronized   score.    fMeans   sound   effects.   §Means    voice   (including   dialogue   and   incidental   songs).    A.T.    after   title    means 

All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


70 


Motion   Picture    News 


August    9 


FOX  FILMS 


(After  August  all   releases   sound-on-film   and    sound-on-disc ) 


rule 

•fsAre    You    There?    (AT.)... 
•TSArizona    Kid.    Till    (A.T.).. 

•tSBIg    Party.    The    I  A.  I.J 

•tSBurn     Reckless    (A.T.) 

$♦•'  «m»»       Krr»>        I  »    T    I  .  . 


FEATURES 

Star  Rel. 

. .  Lillie- Garrick      Aug. 

. .  Baxter- Marls     May 

Lee-Carol- Albertson   Feb. 

..Edmund     Lowe     June 

Terns    Mll"l>  Jan. 

*t§Cheer   Up   and   Smile Lee-Lake-Baclanova     July 

•T91.11>     tain     >r-.l.<        r«i«n  uuiicin  too. 

•tSCommon    Way    (A.T.) Bennett-Ayers-Marshall    Aug. 

•tSCrazy    That   Way    tA.   T.) . . . .    Bennett- MacKenna     Mar. 

•tSDouble   Cross   Roade   (A.   T.)      Ames-Lee     Apr. 

-t§Fox    Movietone    Fotllei   ol    1930 

(A.T.)      Special   Cart    May 

•t§Good    Intentions    (A.T.) Lowe-Churchill     June 

•tiGolden    Calf    (A.T.) Carol-Mulhall-Brendel     Mar. 

•tSHappy   Oay«   (A.T.) Special    cast Mar. 

HSHarmony   at    Heme    (A.T.) ....  Collier,    Sr.-Churehlll    Jan. 

"«Hlgh    Society   Blues    (A.T.)        Gaynor-Farrell  Mar. 

•t'§Last    of  the  Duanes.  The  (A.T.)  O'Brien-Loy-Browne      Aug. 

•tjLet'e    Go    Places    (A.T.)    Wagttaff-Lane     Feb. 

•t&Lone    Star    Ranger    (A.T.) George     O'Brien     Jan. 

MIMan     Trouble     (A.T.) Sllls-Mackaill      Aug. 

•tSMon   without   Waima    (A.   T.) .  MeKenna-MacOonald     Feb. 

•♦SNot     Damaged    (A.T.) Moran-Byron-Ames      May 

•tSOne    Mad    Kiss    (A.T.) Den    Jose    Molica July 

•MOn    the    Level    (A.T.) Victor     McLaglen     Mar. 

•t50n    Your    Back    (A.T.) Rlch-Warner-Hackett    Sept. 

•HRoogh    Romanes   (A.T.) O'Brien-Chandler    June 

•t§8ky    Hawk    (AT)     Garrlck-Chandler    Jan. 

•tlSo  This  It  London   (A.T.)....  Will    Rogers    June 

•!§Song    0'    My    Heart   (A.T.) ...  John    McCormaek    Sept. 

•t§Sueh  Men  Are  Dangerous  tA.T.I  Baxter-Owen    Mar. 

(Reviewed   under  title   ->f  "Muk  of  Love"    In   Feb.    1, 

•tSTemple    Tower    (A.T.) MeKenna-Day Apr. 

•♦53  Sisters   (A.T.) Dresser- Patricola     Apr. 

•tlwild    Company     (A.T.) Albertsen- Warner- Lvnn    July 

•t§Women    Everywhere    (A.T.)...  Murray-Dortay-Kellard     June 

Coming  Feature  Attractions 


Lem 

1th 

Date 

Feet 

Mint. 

Reviewed 

31. 

23  .. 

. . 7450 . 

...83. 

..May    17 

25... 

.6482.. 

..72.. 

.Mar.      1 

6... 

.7400.. 

.82.. 

.May     18 

12.. 

. .  6 1  ">0 . 

...68. 

..Dec.      7 

26.. 

..5600. 

...62. 

..Aug.     2 

10.  . 

. .01/1 . 

. . .09. 

..Am.    Is 

17.. 

..7961. 

...88. 

..June   21 

30.. 

..5828. 

...64. 

..Mar.  29 

20.. 

..5800.. 

.  .84. 

.  .Mar.  29 

4.. 

.7422.. 

..84. 

..May    10 

29... 

.  6340.. 

..70. 

.June   14 

16.. 

..6552. 

...73. 

..Feb.  22 

2.. 

..7526. 

...84. 

..Jan.    18 

19.. 

..6395. 

...70. 

..Dec.   14 

3lt.. 

..6750. 

...75. 

Mar.     • 

31.. 

.July    12 

2... 

.6745.. 

.72. 

.Jan.    18 

5    . 

..5940. 

...60. 

..Jan.    25 

.     24. 

9... 

.7246.. 

..81.. 

.Jan.      4 

25.. 

..6500. 

...72. 

..June    14 

13.. 

.5766.. 

..64. 

..July    26 

23.. 

..5800. 

...62. 

..June    14 

14.. 

.6600.. 

..70. 

..July   26 

15.. 

..4800. 

...60. 

..June  21 

26.. 

..6925. 

...76. 

..Dec.    14 

8.. 

..8300. 

...92. 

..May  31 

.     7.. 

..8243.. 

..92. 

..Mar.    15 

9.. 

..7586. 

...82. 

..Feb.     1 

.    1930 

,    Issue) 

13.. 

..5200. 

...58. 

..May    17 

20.. 

..(442. 

...71. 

..Apr.  26 

5.... 

7200... 

.80... 

July     19 

1.. 

..7500. 

...83. 

.June    14 

Title  st" 

•tSAIone  With   You   (A.T.) Gaynor- Garrick     

•HBarcelona     (AT.) Gaynor-Bogart     

•t6Blo   Trail.   The   (A.T.) Wayne-Churchlll-Marshall 

•4§Blondls    (A.T.)    Moran-Bogart-Ames    

•tlBroadmlnded    (A.T.) Victor     McLaglen     

•t§By    the    Way.    Bill    (A.T.) ...  .Will     Rogers     

•flclsco   Kid.   The   (A.  T.)   •...  •Lowe- Baxter    

•t§Connectleut  Yankee.  A  (A.T.).  Will    Rogers    

•HDevil    With    Women    (A.T.). . .  Farrell-Taylor       

•HFalr    Warning    (A.T.)    O'Brien-Churchill     

•+§F     0.    B.    Detroit 

•tsGirl     Downstairs    (A.T.) O'Brlen-Moran      

•tSGIrls    Demand    Excitement 

(AT)  Brendel-White-Compton     . 

•t§Golng    Nowhere'   (A.T.). ......  Brendel- While-Compton      . 

•tSHeart  Breaker.  The   (A.T.)...  Michael    Bartlett    

•t§Her   Kind  of   Man   (A.T.) Murray- Huntington      

•tsHot    Numbers    (A.T.) Lee-Compton-Corcoran    ... 

•tilt     I     was     Alone     With     You 

(AT)  Gaynor-Farrell     

»t5Just    Imagine    (A.T.) Brendel-Linow     

•t§Lightnin'     Will    Rogers    

•tsLlvina    tor    Love    (A.T.) Sills- Mackalll       

•tSLuxury   (A.T.)    Garrick. Huntington     

•»§Mad   Singer.   The  (A.T.) 

•tIMan  Who  Came  Back.  The 

(AT)         Farrell-  Huntington    

•tSMeii    on    Call    (A.T.) .Edmund    Lowe    

•HMovletone    Follies    of    1931 

(AT)         Special    Cast    

•tSNo   Favors  Asked   (A.T.) Wayne-Lee- Francis      

•t§Oh.    For    a    Manl    (A.T.) Gaynor-Farrell    

•HOne    Night   In    Paris    (A.T.). .  Gaynor-MacKenna    

•t§On    the    Make    (A.T.) McLaglen-Dorsay      

•t§Oregon    Trail.    The    (A.    T.) 

•♦SPalnfe*    Woman     The    'AT.)  .  .  M'laolon.nor«av       

•t§Play  Called  Life  (A.T.) Moran-MacKenna     

•t9fia>maie>     iA  I   )  Gaynor-Farrell     

•tSPrlncess   and   the   Plumber. 

The   (AT.)    Farrell-O'Sulllvan      

•t§Red  Sky.  The   (A.T.) J.    Harold    Murray........ 

•t§Renegades.    The     (A.T.) Baxter-MacKenna-Harrls 

•tSScotland    Yard    (A.T.) Edmund    Lowe     

•t§Seo    Wolf    (A.    T.) Sllls-Kelth-MaeKenna    ... 

•tSSee   America    First   (A.T.) Will     Rogers     

*t§Sez   You.   Sez    Me   (A.T.) McLaglen- Maris-Bogart 

•tlShe's   Mv   Girl    (A.T.) Farrell-Compton      

•tlShe    Wears   the   Pants    (A.T.) .  Dorsay-MacKenna    

"HSoup    to    Nuts    (A.T.) Healy-Winniger      

•t§Soider.    The    (A.T.) .Baxter-Churchill     

•nSey.   The   (A.T.) Sills-Muni-Churehlll     

•tSThls   Modern    World    (A.T.) . . .  Baxter-Alcanlz      

•t§Tlme    Out    (A.T.) 

•t|Up   the    River    (A.T.) Huntington-Luce-Bogart    . 

•HWhlte     Flame      The     <  A.T.) ...  Paul    Paoe  „ . 

•t§Woman    Control    (A.T.) Murray-Marls-Luee     

•t§Women   of   All    Nations   (A.T.)  McLaglen-Lowe     

•tS Wyoming    Wonder    (A.T.) .  Wayne-Clarke-Compton 

•t§Young   Sinners   (A.T.) Moran-Albertson     


Rel.  Date       Length 


Not     Set...  Not  Set July   26 


INTERNATIONAL  PHOTOPLAY  DISTRIBUTORS 

FEATURES 


Title  Star 

•tAfter    the     Verdict Olga    Ttchechowa    Jan.  I. 

•t§Crlmton  Circle.  The  Stewart    Rome    Feb.  I. 

*t§Dark    Red     Roses    (A.T.) Rome-Doble    Mar.  I. 


Length 
Reels  M  Ins.  Reviewed 

.7 76 

.7 79. .Jan.      II 

.8 .67..  Mar.      8 


SHORT  SUBJECTS 

Length 
Title  Star  Reels.  Mlns.  Reviewed 

*t§Acl- Dental     Treatment     2 17 

•t§Abble   Mitchell   &.  Sizzle  & 

Blake     Song    Program     I J 

•fAllez-Op    Marionettes      I 8 

MsXIyde  Doerr  &  Saxophone 

Sextet    Ja"   Program    I 8 

•t§Feed    the   Brute    (A.T.) Animal     Novelty     I 8 

•t§Hoak    (A.T.)    Frawley    4    Smith I .9 

•tSJustlce    (A.T.)     Special    Cast    2 17 

MSLIttle    Journeys    In    Songland. .  Song   Series    I 8 

•t§Mlser.    The    (A.T.) Bransby    Williams    I 8 

•tIMr.   Smith   Wakes   Up   (A.T.).Marriott-Gott     2 16 

•tSNIght    In    Dixie.    A    (A.T.) . .  .Mitchell-Hudgins     2 15 

•tfNora    Blaney    No.    I Song    Program    1 9 

•tINora   Blaney   No.  2 Song    Program     I 9 

•t  §Operatle      Marionettes     I 9 

MIRadlo    Franks    &    4    Bachelors   Song    Program     1 8 

*t§Teddy   Brown  4.  His  Band Jazz    Program    1 9 

•tsUnwrltten  Law,  The  (A.T.) ...  Rosalind     Fuller     Feb.       I.... 3 30 

•t§When  the  Clock  Struck 

Twelve    (A.T.)    Niles  Welch   2 18 


METROGOLDWYN-MAYER 


FEATURES 


Star  Rel. 

Greta   Garbo    Feb. 

Beery. Mnrns-Hyams     lune 

Keaton-E  iters      Aug. 

Basil    Rathbone    Jan. 

Dressier- Moran-Page     May 


21. 
21. 
30. 
3. 
10. 
10. 
1929, 


Length 
Feet     Mlns 


.6700. 
..7901. 


..7961. ...88. 

..6873 75, 

.    8100. ...90 

Issue) 

.   btuO. . ..72 

..8782 90 

26 7533 84, 

22.... 8413.... 93 
31.... 7260.... 81 
.8382.... 93 

8100 80 

.7654. 
.6858 
.8142 


12   . 
7.. 


IJ... 


Title 

•t§Anna    Christie    (A.T.) 

•tJBIg    House,    The    (A.T.) 

•t§Big     Shot.    The    (A.T.) , 

•TSBishop    Murder    Ca»o    (A.T.).. 

•tsXaught    Short    (A.T.) 

•tsXhasIng    Rainbows    (A.T.) Love- King     Jan. 

(Reviewed  under  title  of  "Road  Show"  In  Nov.  2. 

't§ChiIdren  of  Pleasure   (A.  T.).  Gray-Rubin- Johnson    Apr. 

•Tsuevil  -May-Care     (A.T.)     ....    Ramon    Novarro    Feb. 

*t§Dlvorcee,    The    (A.T.) Shearer- Morris    Apr. 

*t§Free  and   Easy  (A.T.) Buster    Keaton    Mar. 

•fsFloradora   Girl,    The    (A.T.).    .Davies-Gray     May 

*t§Girl    Said    No.    The    (A.T.)...  Halnes-Hyams     Mar. 

*t§Good    News    (A.T.) Special  Cast   Not   Set 

*t§ln    Gay    Madrid    (A.T.) Ramon    Novarro    May    17.. 

*t§Lady    of    Scandal    (A.T.) Chatterton- Forbes- Rathbone    .May     24.. 

*t§Lady    to     Love     (A.T.) Vilma    Banky    Mar.      8.. 

*t|Lel    Us    Be    Gay    (A.T.)  Shearer-La    Rogue   Aug.   9.. 

'tlLord  Byron  of  B'way  (A.T.). . Terry- Kaley- Edwards     Jan.     28 7200 

*t§Montana    Moon    (A.T.) Joan    Crawford    Mar.     29 7917 88 

*t§Not   So    Dumb    (A.T.) Davies-Nugent     Jan.     17 7650 85, 

Reviewed  under  title  of  "Dulcy"   In   Nov.   2,    1929,   issue 

•t'sOur   Blushing   Brides   (A.T.) ..  Crawtord-Page-Sebastian    ...July     II 9138...  102. 

*t§Redemption   (A.T.)    fiilbert-Nagel-Adoree    Apr.      5 6019 67 

•tSRogue    Song,     The     (A.T.) Lawrence    Tibbett     May 

*t§Romance     Greta    Garbo    July 

*t§Sea    Bat,    The    (A.T.) Bitklord-M  il Jan- Torres     lune 

•tSShip    From    Shanghai,    The 

(A.T.)     Nagel-Johnson-Wolhelm     ...  Jan. 

•tSSInger  of  8evlM«    The   (ATI     Movarrn.  Inrrtan-Adoree  Aug. 

*t§Sins    of    the    Children    (A.T.). Mann-Nugent     June 

Reviewed  under  the  title  of   "Richest   Man''    in  the   World   in  July  5   issue 

MSStnetly    Unconventional    (A.T.)  Stone-Cavanagh-Owen     May      3.  ...4970 55. 

Reviewed  under  the  title  sf  "The  Circle"   In   Feb.   22,    1929,   issue 

•tIThls    Mad    World    (A.T.) Rathbone-Johnson 

*t§They   Learned  About  Women 

(A.T.)     Van    and    Sehenck Jan.     31.. 

*1§Unholy   3.    The r.haney-Lee-Linow    Aug.      2.. 

*t§Woman   Racket   (A.T.) Msore-Sweet    Jan.     24.. 


...85. 
...68 
...90 
...70, 
.80 


10.... 9372...  104 

26 

7.... 6570.... 73. 

31 6'75...   89. 

24. ..9179. ..100. 
27.... 7775.... 86 


Apr.     19. ...6100. ...68. ..Apr.  It 


1930 

.   Reviewed 

. . .  Dee. 

21 

. ..June, 

28 

...July 

26 

...Nov. 

18 

...May 

10 

. . .  Nov. 

2 

. .  .Aug. 

9 

.  .  .  Dec. 

28 

...Apr. 

19 

...Feb. 

22 

.  .    June 

/ 

...Fsb. 

1 

..A»r. 

12 

. .  .Juns 

J 

...May 

II 

. . .  Feb. 

8 

...May 

S 

...Jan. 

25 

. . .  Feb. 

8 

. . .  Nov. 

2 

..July 

19 

...May 

to 

. . .  Feb. 

1 

2 

...May 

3 

. .Jan. 

18 

...July 

12 

...July 

S 

. .  Fsb. 

22 

.8773. 


.97. 
.70. 
.71. 


Dee.  14 
.May  Si 
.Dee.  14 


Coming  Feature  Attractions 

Star  Rsl.  Data 


.John    Mack    Brown. 
.  Lon    Caney 


Title 
•tsBallyhoo   (A.T.)    

■  ubaiTie  of  ths  Ladlss  (A.  T.). 

•t§Billy  ths    Kid    (A.T.) 

•t§Bugle  Sounds.  The   (A.T.)... 

*T§Crisis.    The     (A.T.) 

•tlDance.    Fools.    Dance    (A.T.) 

•t§Dark   Star.   The   (A.T.) Mario    Dressier   

•t§ Daybreak    (A.T.)     Ramon    Novarro    

*t§Dixie    (A.T.)     

't^Dolno   That   Thing    (A.T.) 

*t§Doughboy    Buster    Keaton    

•fSHve  o  Clock  Girl,  The  (A.T.)  Marion    Davios    

•tSGreat  Day.  The  (A.T.) Joan    Crawford    

•t§Great    Meadow.    The    (A.T.) 

*t§Her   Fortune   (A.T.) Joan    Crawford    

'tlJenny    Llnd    (A.T.) Grace    Moore    

*t§L!ke    Kelly    Can    (A.T.) Montgomery. Jardon      

'tlMadame     Satan     (A.T.) Reginald     Denny 

•t§March   of   Time    (Tent.) Weber   &    Fields    

•t§Merry    Widow,    The    (A.T.).   

*t§Monsieur    Le    Fox    (A.T.)     ..  Barbara    Leonard    

•tINaughty     Marietta     (A.T.) 

•tlNew  Moon.  Ths  (A.T.) Lawrence    Tibbett    

•tsPassion    Flower.    The    (A.T.) 

*t§Razzle-  Dazzle  (A.T.)   Dressier- Moran     

•t§Red    Dust    (A.T.) Greta     Garbo     

't§Remote    Control     (A.T.) Haines-Doran    

•t«Revue  of  Revust   (A.T.) King-Love-Haines. Crawford 

*t§Rosalie  (A.T.)    Marion    Davies    

•t§Song    of    India    (A.T.) 

♦t§Tampico     (A.T.)      

•t§Those   Three    French    Girls    (A.T.) 

*t§Trader   Horn  (A.T.)    Harry    Carey.     

•t§War   Babies   (A.T.)    Buster     Keaton     

•t§War    Nurse    (A.T.) 

•t§Way  for  a  Sailor  (A.T.) John    Gilbert    

•t§Way   Out   West    (A.T.) Haines- Hyams     

•t§World's    Illusion.   The    (A.T.) 


Length        Reviewed 


SOUND  SHORTS 


Title 

♦tS All    Teed    Up..    

•t§Baby    Follies    (A.   T.). 
'tfeKriar   Shatters  .... 

•t§Below  Zero   (A.  T.)    .. 

•tsBig    Kick.    The 

•jsBiltmore    Trio    

'tIBIotto    

•tiRrats      

*t§Clock    Shop.    The 

*t§College    Hounds    

*t§College    Rsmess    Biltmsrs  Trls 

*t§Dnerr,    Clyde 


Star  Rel. 

Charley    Chase    Apr. 

Revue     Apr. 

Ou<     Gang       May 

Laurel-Hardy     Apr. 

Harry    Langdon    Mar. 

Laurel-Hardy    Feb. 

Laurel-Hardy     Apr. 

Rsvus     May 

Dogs     ■■■■_ 

.  Jan. 

.  Jan. 


•t§Fast  Work   (A.   T.)    Charlie     Chase     June 

*t§F!fty   Million   Husbands Charlie    Chats    May 

t§Flghtlng    Parson Langdon    Feb. 

'tlFlrst    Ssvsn    Years.    The Our    Gang    Mar. 

•Flower  Garden    Revue    Jan. 

*t§Gems    of    M-G-M    (A.T.) 

•tSHaywire    (A.T.)     Laurel-Hardy      May 

•+*H*ad    Ouv.    The      Harrv    I  anodon    Jan 

•tSHog  Wild   (A.  T.)    Laurel-Hardy     May 

•Hm«i   nog  .    ....      Dogs    

•tsKlddles    Revue    (A.    T.) Mar. 

•tSKIng.   Ths     .    Harry    Langdon    June 

•t§Laurel  &   Hardy  Murder  Case.  Laurel-Hardy     

"t§Manhattan    serenade    (A.    T.) .  Hackett-Doran     

'♦SNIght  Owlt   (A.T.) Laurel-Hardy       Jan. 

•unid   Man  Trouble  (A.T.) navidson-Nlehsli     

•t§Real   McCoy  (A.  T.) Chase     Feb. 

*t§Shlv*rlng    Shakelpears    Our    Gang    Ian. 

•tSShrlmp,  Ths   Harry    Langdsn    May 

*t§Song    Writer's    Revue.    The    (A.T.) 

•t$Tough    Winter.    A Our    Gang    June 

't§Van    &.    Schcnck Jan. 

•t§Vodeville    (A.T.) Laurel-Hardy     

•HWhen    the    Wind    Blswt Our    »«m    Apr. 

•t§Whisperlng    Whoopee    — «e     Mar. 


Date 
19. 
12 
17  . 
28. 
29. 
25.. 
8.. 
27.. 
18.. 

"25.' 
18.. 
28.. 
24.. 
22. 


Length 
.1895... 


Reviewed 
..Mar.  20 


|R«'  ... 
..1889... 
..1827... 

...853 

..2654.... 
..1928..., 
.2  reels. . 
.  .2  reels. 
...853.... 
...572.... 
..1866.... 
..1846.... 
..1877... 
..1843.... 


..Feb..   15 
'.!Jan!*23 


..Feb. 
.Apr. 


..Mar.    29 


.May  24 
.Mar.  29 
..Dee.  14 
.Apr.     5 


29.. 
II.. 
31     . 

15' 

14.. 


.1775.... 

.tf«   ... 
..1775    . 

.  2    reels. 


.June     7 


Fsb.    IS 


I.. 
25.. 
3.. 


.1787     . 
.2  reels. 


.1895... 

2  reels. 
.1899... 
.1870... 

1738... 


21.. 
II.. 


1880... 

.799... 

2  reels. 
.1795... 
.1907... 


..Aug.  2 
..Dee.  14 
!.  be  el' 14 
..Feb."  15 
'.Mar."  29 


Mar.  29 


PARAMOUNT 

FEATURES 


Title  Star  Rel. 

•flAnybody't    War    (A.T.) Moran    &    Mack Aug. 

•t§Applesaucs      (A.T.) Helen    Morgan    Jan. 

•t§Behlnd    the    Make-Un(A.T.) .  .Skelly-Wray-Powell     Jan. 

•t§Benson  Murder  Case  The  (A.T.)Powwll-Pallette-Calvert     Apr. 

•t§Blg    Pond.    The    (A.T.) Chevalier-Colbert     May 

•t§Border    Legion.    Ths    (A.T.) ..  Arlen-Wray-Holt    June 

•t§Burnlng    Up    (A.T.) Arlen-Brlan     Feb. 


Length 
Date     Fset    Mias. 

2..  .6750., 

4.... 7068. 
II.. ..6364. 
12.... 5794. 

3 6<M4. 

28. ...6088. 

I 5251. 


Reviewed 

.75. ..Apr.  5 

.78...0et-  II 

.71... Oct  26 

.65. ..Apr.  II 

.78...Mey  17 

.68. ..Jury  t 

.58...  Feb.  19 


'Means   synchronized   score. 


iMeans   sound   effects.    §Means   voice    (including   dialogue   and   incidental  songs). 
All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


A.T.   after   title   means 


August   9 ,    193  0 


Motion   Picture    News 


71 


26.. 

16. 

19.. 


7177 

6560... 

6112... 

9 6190... 

I8...I0H6. ... 

12. ...6120... 


tSCivilian     Clothes     (A.T.) Cooper-Collyer     July    12   

*t§Dangerous    Dan  McGrew  (A.T.)  Helen      Kane      July       5 6571... 

•tsDangerous     Paradise     (A.T.) .  .Carroll- Arlen      Feb.     22 5244... 

•t§Devil's    Holiday,    The    (A.T.). Nancy    Carroll     May     24 6743... 

*t§Follow      Thru      (A.T.) Rogers-Carroll      July    26 N«<    set 

•t§For    the    Defense    (A.T.) William    Powell    July   26 5670... 

•t§Grumpy   (A.   T.)    Cyril    Maude    Aug.     23 5940... 

•tlHoney     (A.T.)     Nancy     Carroll     Mar.     29 67UI... 

•t§Klbltzer    (A.T.)     (D.)     Green-Brian-Hamilton     Jan.     II 7273... 

•flLadies    Love    Brutes    (A.T.).. George    Bancroft    Apr. 

*t§Let's    Go    Native    (A.T.) Mj-.UunaldUakie      Aug. 

•tfjLight  of   Western  Stars  (A.T.)Arlen-Brian-Green     Apr. 

'tILove    Among    the    Millionaires  (A.T.) ..  Bow-Smith     July 

'tlLove    Parade     (A.T.)     (D)..      Chevalier-MacOonald     jjii. 

t§Man    From  Wyoming    (A.T.)... Cooper-Collier     July 

*TsManslaughtei       (A.      T.) LOl  Pert -March      «ug. 

•t§Men    Are    Like    That    (A.T.).. Hal    Skelly     Mar. 

*t§Monte    Carlo    Not  Set 7650 

•tsOnly    the    Brave    (A.T.)     Gary    Cooper    Mar.      8 6U24... 

*t§Paramount    on    Parade     (A.T.)  Special    Cast    Apr.     26 9125... 

•tSReturn  of    Fu    Manchu   (A.T.).OIand-Arthur     May      17 6586... 

*t§Roadhouse    Nights    (A.T.) Morgan-Ruggles     Feb.     15 678U... 

Reviewed   as    "River    Inn"     In      Dec.      28,      1929      Issue 

*t§Safety     In     Numbers     (A.T.) .  .Charles     Rogers     June      7 7074... 

•t§Sap    From    Syracuse    (A.T.).. Jack    Oakie    July    26 6018... 

■tlSarah    and    Son     (A.T.) Ruth   Chatterton    Mar.     22 btmo... 

*t§Seven    Days'    Leave    (A.T.)...  Gary    Cooper    Jan.     25 6100... 

Reviewed    under    the    title    of     "Medal"    In  Nov.   23,    1929  Issue 

*t§Shadow    of    the    Law    (A. T.). .  Powell-Schilling    June     14 6392.. 

*t§Silent    Enemy,    The     Indian    Cast    Aug. 

•tsSlightly    Scarlet     (A.T.) Evelyn    Brent    Feb. 

•tSSociai    Lion.    The    (A.T.)    Oakie-Brlan     June 

•t§Stroet     of     Chance     (A.T.) Wm.    Powell    Feb. 

•t§Te»an,     The     (A.T.) Gary     Cooper     May 

"tlTrue    to    the    Navy    (A.T.) Clara    Bow    May 

•tlvagabond    King,    The    (A.T.) .  King-MacDenald-Oland    Apr. 

•With    Byrd   at    the   South    Pole June 

•t§Young    Eagles    (A.T.) Charles   Rogers   Apr. 

•flYoung     Man     of     Manhattan 

(A.T.)     Colbert-Ruggles     May 


.71. 

.58. 
.75. 

.63.' 
.66. 
.74. 
.81.. 
.70. 
.65. 
.70. 
.71. 
I  l  I 


22. ...5500. ...61. 
85. 
67. 
.90. 
,73. 
74. 


2 8J80 

22.... 6402.. 
7 5403... 

..7023... 

..7142.. 

..6396.. 

..9412.. 

..7411 


8. 
10. 
31. 
19. 
28 


5.... 6405... 
17.. ..7621... 


.79. 
.68. 
.77. 
.68. 

.68. 
.88. 
.71. 
.60. 
.90.. 
.68. 
.71. 
105. 
.82.. 
.71.. 


.June  28 
.Feb.  22 
.May  17 
May  24 
.July  12 
.July  12 
.Feb.  22 
.Aug.  31 
.Apr.  19 
.May  31 
.May  Si 
.July  12 
.Oct.  19 
.July  12 
.Juiy  26 
.Nov.  23 
.Aug.  9 
.Mar.  15 
.Apr.  5 
.May  10 
.  Dee.  28 

.June  1 
.Aug.  2 
.Mar.  22 
.Nov.   23 

.June  7 
.May  17 
.Jan.  25 
.June  21 
.Dec.  28 
.May  17 
.May  17 
.Jan.  II 
June  28 
.Mar.  22 


85... Apr.  26 


Coming  Feature  Attractions 

Title  Star  Rel.  Date 

•ffAnlmal    Crackers    (A    .T.) Marx    Brother*    

•tiiBaekstagr    Blue*   (A.    T.) Moran    &     Mack 

•tfBetter    Wife.    The    (A.    T.)..  Chatterton- Brook     Aug.     30 

MsBlue  Angel,  The   (A.T.) Emil    Jannings    

'tstiusinekk    it    Pleasure    I  A.T.) 

MSCave    Man.    The    (A.T.) Geo.     Bancroft     

M§  Dancing     Mothers     (A.    T.) *- 

•tSFeet     First     (A.     T.) Harold    Lloyd    

*t§Flghtlng    Caravan.    The(A.T-) .  Cooper-Torrenee     

'tJFIeah   ol    Eve    (A     T.I      Nancy    Larron    

•tlGeneral.    The     (A.    T.) Huston-Francis     

•t'H»ari«    On    (A      T) Rogers-Kane      

't§Her  Wedding   March Clara   Bow    

°1s:Huneymouii    Lane    (A.    T.)....tddie   Oowling    

Huckleberry     Finn    (A.    T.).    Junior    Coghlan    

Jack    Oakie    

William    Powell    

.  Veldt- Evans     

Chatterton- Brook     

Nancy  Carroll   


Length       Review* 


•tlKId    Boots    (A.    T.) 

•IsLadies'    Man    (A.    T.) 

•t§Last    Company.    The    (A.T.) 
•tSLaughlng    Lady.   The    (A.T.) 

•t§Laughter    (A.    T.)     

♦TSLeave   It   te   Lester   (A.T.)... 

*t§Little    Cafe    Maurice   Chevalier    

"tSLost    Ecstacy    Richard    Arlen     

•t§Love     Waltz.     The     (A.T.) Harvey-Ratten     

•t§Man    From   Wyoming    Gary    Cooper    July 

*t§Manhattan    Mary    Ed    Wynn    , 

•lame.  iui.    ill    the    lalklet    (A.T.)  Jack    Oakie    

•t§Molinoff  (A.T.)    Charles    Rogers    

•tfMoroceo    (A.   T.)    Cooper-Dletrleh     

•♦{New     Morals     (A.     T.) Chatterton- Brook    

•t§North    of   '36 Richard    Arlen    

•tsQueen    High    (A.    T.) Ruggles-Rogers-Morgan 

*t§Right    to    Love.    The    (A.T.)..  Ruth  Chatterton 

•tSRnrten   Romance   (A.    T.) Arlen-Carroll       

*t§Rolling    Down    to    Rio George   Bancroft    

*TsKjse  ol   the   Rancho    (A.   T.)..Gary    Cooper     

*f§Royal    Family.   The    (A.    T.).     Frederic    March    

•t'Scarab  Murder    Case    (A.    T.)  William    Powell    

•flSea    God.    The    (A.    T.) Arlen- Wray     

•HSklppy    (A.    T.)     

*t§Social     Errors    Richard    Arlen    

•tSSpoller.    The    (A.    T.)     Gary    Cooper    

*t§8tatlon   SEX    (A.   T.) Clara     Bow     

•t$Tom    Sawyer    (A.    T.)  Jackie    Coooan    

*t§Tonto     Rim     Richard    Arlen     

*t§Typhon    Bill     George    Bancroft     

•tiVeuth    (A.    T.) Hersholt-Wray       


July    12 


....  Aug.       23 July   26 


SOUND  SHORTS 


Dale. 


Rel. 

Aug. 


Title  Star 

IUAi»ir!ents   Will   Happen   (A.T.)  Smith    and 
•t§Actions     Speak     Louder    Than 

Words    Wm.   &  Joe   Mandel May 

•tSArtist's   Reverie.  The   (A.T.)..  Ash- Washington      

*t§At    Home    (A.T.) Lulu     McConnell     

*t§Ballet   Class.    The    (A.T.) De    Mille-Albertieri     May 

*t§Barnaeie       Bill.       the      Sailor 

(A.T.)     Talkartoon     

•tSBearded  Lady   (A.   T.) Christie    Comedy    Mar. 

•tSBedelia         Screen   Song    Jan. 

•tf Belle  of  the    Nlaht Feb. 

•tfri-lntitown    F-ntnsy.    A Miller- Dova    July 

*t§Chords    ef    Memory May 

•t§Cockeyed    News    (A.    T.)    Eddie    Cantor    

•fsCome     Take     a     Trip     In     My 

Airship      Screen   Song    .  .    May 

•t§Confounded    Interest    (A.T.)...  Haymond     &     Caverly 

•fJDance.    You    Singers    (A.T.)..  Puck    &    White 

*t§Deep    "C"    Meledlet Frances    Williams    Jan. 

•t§Desperate    Sam    Bert    Green     Mar. 

(A.T.) Talkartoon      Aug. 

T.) Christie    Comedy    Feb. 

rthur-  Roach     .      Mar. 

"U Dresden    Dolls    (A.   T.) Gamby   July 

*t§Duke  of  Dunlin   (A.   T-> Cnrlstle    Comedy      Feb. 

•t^Family    Neil    Door.    The Charles    Ruoales        Jan. 

•tSFatal   Card.    The    (A.T.) W.    &    E.    Howard 

*t§Feelln'   Blue   (A.T.) Ash-Washington      

*t§Flrebugs        Talkartoon     May 

•t)Flt  to   Be   Tied   (A.T.) Burns    &     Allen Aug. 

"tlFor    Love    or    »•«•>    ■  A  T.) ...  Christie    Comedv       Jan. 

•tSFond   for   Thought    (A.T.) Allen    &     ("anfleld 

•f§Getting   a   Break    Block    4.    Sully May 

•tsGMtmo   a   Ticket   Eddie    Cantor    Mar. 

»t§Glow  Worm.  The   (A.T.) Screen    Song    Aug. 

*t§6rand    Uproar    (A.T.) Talkartoon      

.  Solly    Ward    

.  Gilda    Gray    

.Christie    Comedy    Mar. 

Talkartoon     Mar. 


Date 
2. 


Length 
2  reels. . 


I.. 
4.. 
15. 
5.. 
10.. 


. .  I  reel . 
.  I  reel. . 
. I  reel. . 
.  .  I  reel  . 

.  I  reel. . . 

.1794 

..604... 
.  .2  reels. 
.  .  I    reel 
. .  I   reel . 


.June     14 


.Aug.    2 
'May' 24 


H 


.  I   reel . 


Tsuespernie    oam     

•tSDIzzy    Dishes    (A.T.).. 
•tlOon't    Believe    It    (A. 
•t§Down    WMh    Hn<hanH< 


..901.. 
.1832.. 
.  I  reel . 
.1872.. 
.1660.. 
.  I  reel. 
.1850.. 
.1381.. 


Mar.  22 
.Mar.  22 


17.. 
22. 
2i 


Aug. 
Apr. 


•t§Helplng    Hand,    The    (A.T.) 
•t|He   Was   Her   Man    (A.T.)... 

•tsHls    Honor,    the    Mayor 

t«Hot   Dog 

MSHot    Time    In    the    Old    Town 

Tonight,    A    (A.T.) Screen   Song    ... 

•tSI    Came    First  .Herman    Tlmberg 

"tsTm  a   Wild  Woman   (A.T.)...  Boydell-Ash     

*til'm    Afraid    to   Come    Htme    In 

the    Dark  .    Screen  Song Feb. 

•t§l'm    Forever    Blowing    Bubbles   Screen    Song    Mar. 

*t§ln    the    Good    Old    Summertime 

<AT)     Screen    Song    June 

*t§ln  the  Shade  of  the  Old  Apple 

-/!"'  Srr«n  Sono      Jan. 

*t§lnsuranee     Eddie    Cantor    


.  I  reel. . . 
..704.... 
.  I   reel . . . 

1870... 
.  I  reel 

. .  I  reel . 
.948 

.564... 
. I  reel . . . 
. I  reel. . . 
.2  "els. . 
.1665.... 
.  I   reel . . . 


.Apr.   19 


.June   28 

t  en.    1 1 
.July    19 


.  I  reel . 
.814  . 
.  I  reel . 


..July    S 
.July     5 


.651.. 
.  I   reel. 


.Jan.    25 


.752... 
.  I     reel. 


•t§Lady.   You   Slay   Me   (A.T.). 
•tiiLei    Me    Explain   (A.    T.)... 

•t§Lovers'    Lane    (A.T.) 

'tSMany     Moons     (A.T.). 


..July    5 
.June  28 


.Jan.    25 


**  ^Introduction     of      Mrs.      Gibbs 

(A.T.)      Lulu     McConnell     

*t§Jazz   Preferred    (A.T.) Zelaya      I  reel... 

•t§Kandy    Kabaret    (A.T.) Children's      Ballet      I  reel. 

•T§La   Paloma    Screen    Song     Apr.     12 574.. 

*t5La   Schnapps.    Inc.    (A.T.) Smith    &.    Dale    

.  Perkins-Hillpot     I    reel. 

.   Christie    Comedy    Jan.        4 1870.. 

.Arthur    &     Morton    Havel 

. .   Bruce     Novelty      Aug.      9   ...I    reel. 

*t§Meek    Mr.    Meek.   The    (A. T.I.Jimmy    Barry    I  reel. 

•tsMilllon     Me's,    A Lee    Morse    Apr.     26 964.. 

•t§Moon    Bride's    Wedding,    The..U.     S.     Indian     Band Feb.     22 967.. 

•t§Mountam    Melodies    Jan.      II 994.. 

*t|My    Gal   Sal    (A.T.) , Screen    Song     I  reel 

•^Neighborly    Neighbors    (A.T.).  Lulu    McConnell      Aug.     I6....2  reels 

*+§New      Rhythm Azpiazer    &    Band     July     21 

*t§Ole    Man    Whoopee    (A.T.) Art    Frank    I    reel    July    26 

•t§Paramount    Acts    I  reel 

*ts>Paramount     Comedies     2  reels 

•tSParamount    Pictorials     

*t§Paramount    Screen    Songs    I  reel 

•ItParamount    Sound    News I  reel 

*t§Paramount     Talkar  toons     |  reel 

•ts-Prisuner  *    Song.    Tne Screen     Song      Mar.       I..    ..738 --    -*-** 

•tSRadlo     Riot  Talkartoon       Feb.     15  737 

•t§Resolutlons     (A.T.) Billv    House    Aug.     30 2  reels 

*t§Rube.    The    Jimmy    Barry    June    21 I  reel.. 

•TSSdii     Water     Ballads  Mar.      8 Sc«  .  . . 

•tfScrapplly   Married   (A.  T.) Christie    Comedy    Feb.     22 1634    .. 

•tISchipa.    Tito    May     24 I   reel . . 

•tl-So  This  Is  Paris  Green Fazenda  Jan.     18...  .1747 

*t§Story    Book  Parade.  The  (A.T.)  Children's    Ballet     I  reel.. 

•t§Stronger    Sex,    The    (A.T.) Christie   Comedy    Mar.      15 1760 

"tfSnnset    Hunter.    The June     24 I   reel      .      . 

•tfTlde    Rises.   The    June     14 I  reel 

*t§Toys     Ormonde    Sisters    June    23 I  reel 

•tSTwentleth    Amendment.    The     (A.T.) 2  reels 

•t§Voices   of    Lonely    Men Apr.      19 I  reel 

•15 Wanderlust        Bruce  Seenle  Apr.      5 I  reel Feb.   15 

•t§Wee   Bll  0'   Scotch   Feb.      8 1022   

•t§Wise    Flies    (A.T.) Talkarton    July     19.... I  reel 

•tSYet.   We   Have    Na   Bananas.  .     Screen    Song  Apr.    26 . ...  I    reel May     24 


PATHE 

FEATURES 

Star                                       Rel.  Date 
Boyd-Twelvetrees-Gleason-Scott      


.Feb.   15 


..Jan.    18 
'.jan!'25 


Title 
*t§Beyond    Victory    (A.T.)    (F.).. 
*t§Crashing  Through   (A.T.)    IF.) 
*t§Grand  Parade,  The  (A.T.)  (F.) 

♦t§Her   Man    (A.T.)    (F.) 

*  +  §H  is  First  Command  (A.T.HF.) 

•t§Holiday    (A.T.)     (F.) 

•t§Night    Work    (A.T.)    (F.) 

*t§Oflicer  O'Brien  (A.T.)  (F.).. 
*t§Painted  Desert  (A.T.)  (F.).. 
♦tiPardon    Mv   Gun    (A.T.)    (F.). 

*t§Rich    People    (A.T.)    (F.) 

"tlSwing    High    (A.T.)    (F.) 


Length 
Feet.    Mint    Reviewed 


William    Boyd 

Twelvetrees-Scott    Feb.     2 7607 84... Nov.    15 

Twelvetrtes-  Fiambeau- Cortez-  Holmes -Gleason      

Boyd-Sebastian    Jan.     19 5850 65 

Harding-  Astor.  Horton-  Ames-Hopper      8870 97 

Eddie   Quillan    

Boyd-Sebastian      Feb.    15 6740 73. ..Nov.   30 

Boyd-Burgess 

Starr. Duryea June   29 5654 63. ..July     5 

Constance    Bennett    Jan.    5 7074 78 

Twelvetrees-Scott    June    18 7500 75. ..May     3 


Coming  Feature  Attractions 


Star 
.  Constance    Bennett 
.  Constance    Bennett 

.  Ann    Harding    

.  Constance    Bennett 
.  Harry    Bannister    . . 
William    Boyd 


Title 

•t§Adam  and   Eve  (A.T.) 

*t§AII    the    Way    (A.T.) 

•t§Greater    Love.    The    (A.T.).. 

*tfln   Deep   (A.T.) 

•til    Take   This  Woman   (A.T.) 
*t|Last    Frontier.    The(A    .T.). 

•tSLazy    Lady    (A.T.) Constance    Bennett 

•HLooklng   for  Trouble    (A.T.).    .  Eddie     Quillan 
•tfNorth   of   the   Yukon    (A.T.) .       William    Boyd     ... 
•t§Price  of  a   Party,   The   (A.T.).  Helen     Twelvetrees 

•t§Rawhlde    (A.T.) William    Boyd     ... 

•tSRnmance    Harbor    (A.T.) 

*+§Rebound      

•tSSiren    Song,    The    (A.T.) Mary    Lewis".'.... 

'^Taking  the   Rap   (A.T.) Robert    Armstrong 

T§Thls    Marriage    Business     (A.T.) 


Rel  Date         Length 


SOUND  SHORTS 

(Available    sound-nn-film    and    sound-on-disc ) 

(Note:    Pathe    does    not    list    running    time    on    Shorts.      The    approximate    running    time   ef 
In   the   Important  series,   however,   follow: 

2    reel    comedies 26 

Pathe   Sound    News ..........10 

Pathe     Silent     News to 

Pathe    Audio    Review || 

Pathe   Review   n 

Aesop's    Fables    .'. ,  g 

Grantland    Rice    Sportllghts 10 

Talking    Topics    of    the    Day J 


reel* 

■la. 
mil. 

■  la. 
ml*. 
mm. 
fall. 

■  la. 

■  la. 


Title  Star 

*t§America    or    Bust Daphno    Pollard    July 

*t§Beauties.   The    Hiatt-Kaley    June 

*t§Big    Hearted    Harry    Gribbon    June 

*t§Boss's    Orders.    The Morgan-McPhail    Aug. 

*t§Bugville    Romance.    A Aesop    Fable    June 

't§Campus    Favorites    Sportlight    June 

*t§Carnival   Revue    Hiatt-Hughes     Aug. 

•t§Chasing    Rainbows    Sportlight    Aug. 

'tlChampion    Makers    Sportlight    June 

"tlClark's    First    Car Oct. 

*t§Drums   of    Fear Vagabond   Adventure  Series. .  .June 


Rel.   Date  Length 

27 2  reels.. 

29 2  reels. 

22 2  reels. 

31 2  reels. 

8 I   reel. .. 

29 I   reel.. 

3 2  reels. . 

10 I   reel. . 

15 I  reel.. 

5 2  reels. 

29 1  reel. 


*t§Give    Me   Action Manning-Holman     Sept.    28 2  reels 


*t§Glacier's  Secret     The Vagabond  Adventure  Series  ..June 

*t§Hearts    and    Hoofs Rico-Keefe      Sept. 

*t§Hold   the    Baby Agnew-Crane-McPhail Aug. 

*f§Hot   Tamale    Aesop     Fables  Aug. 

"t§Hooked     Sportlight    May 


*t§Jungle  Jazz    Aesop     Fable July 

*t§Lair   of   Chang-How,   The Vagabond  Adventure  Series  ..June 

*t§Let   *Er    Buck Sportlight    July 

*t§Llve   and    Learn McPhail-Deering    June 

*t§Love   That   Kills Vagabond   Adventure   Series. ..  Aug. 

*t§Mandalay    Song    Sketch    Jan. 

*t§Mind  Your   Business Agnew-Gulliver   July 

*t§Musical    Beauty    Shop All   Star    June 

"t§New    Waiter.    The All   Star   June 

*t§ Night    Clerk.    The Sept. 

*t§Night   in   a   Dormitory,   A Ginger    Rogers    Jan. 

*t§Noah    Knew    His    Ark Fable      May 

*t§Ranch   House   Blues Harris-Douglas    July 

*t§Red    Heads.    The Nat   Can-    May 

•t§Romeo    Robin,    A Aesop     Fable June 

*t§Sacred     Fires    Vagabond  Adventure  Series. .  .July 

"t§Snow    Time    Aesop     Fable July     _ 

MSSome   Babies    Carle-H iatt- Little  Billy Sent.    21 2  reels. 

•tISomewhere    Out    Sportlight   July      13 I   reel.. 

*t§Sporting    Brothers    Sportlight    June       I I   reel.. 

*t§Streets    of    Mystery Vagabond  Adventure  Series.. .May     18 I  reel.. 

*t§Swell    People    Gribbon-Manning    Aug.    21 2  reels. 

"tSTemnles   of    Silence Vagabond  Adventure  Series.. .  July     13 I  reel.. 

*t§Trying     Them     Out All   Star    May     25 2  reels. 

*t§Two    Fresh    Eggs St.  John-Aubrey    July       6 2  reels. 

*t§Two   plus   Fours Nat    Carr    Aug.     10 2  reels. 

ALL    ALL-TALKING    ON    FILM    AND    DISC. 


I  reel. 

7 2  reels. 

17 2  reels. 

3 I  reel. . 

18 1  reel.. 

6 I   reel. . 

15 I  reel. . 

27 I   reel. 

15 2  reels. 

10 I  reel. . 

5 1  reel. . 

20 2  reels. 

I 2  reels. 

8 2  reels. 

14 2  reels. 

5 2  reels. 

25 1  reel. . 

13 2  reels. 

18 2  reels. 

22 1  reel.. 

27 1  reel. 

20 I   reel. 


.Aug.    9 


.Aug.     9 


.Aug.     9 


*Meari8   synchronized   score.    fMeans   sound   effects.    §Means   voice    (including   dialogue   and   incidental   songs).    A.T.   after   title   mean* 

All-Talker.    P.T.   means  Part-Talker.    D   means  disc.    F  means   sound-on-film. 


72 


Motion   Picture   News 


August   9 ,    1930 


June 
. .Jan. 
.June 


*t§Ulr   of    Chang-How    (A.T.) ..  Vagabond   Adv.   Seriei .....2  reels June    7 

•tUove'j    Memories    (A.T.) Song   Sketch    Feb.      16 1  reel 

•flMInd      Your      Own      Bo.ln*s,  %  ^ J-f(t 

ItsMuslc'al    Beauty    Shop    (A.T.) 2  «•'» Vl* 

ItsNoah    Knew    His  Ark   (A.T.) . •.•„•••■■  reel, 

•t§On    tne    Air    (A.T.) Topic*  of  Iho   Day Jan.       I2....I  reel 

•tloom    Pah    Pah    (A.T.) Aesop    Fable    May    II 1  reel   . 

•t§Pathe  Audi*  Review  (A.T.)...  Released   Every  Week fee 

•tsPathe    Sound    News Released   Twice    Every   Week ....I  reel. 

•t§Pertect    Match.    The    (A.T.) ...  Butler  Mayo     Apr.         6.  ...2  reels Apr.     5 

•t§Pick    'Era    Young    (A.T) Agnew-Geraghty     May        4. ...2  reels May   10 

♦§tRanchhou»*    Blues    (A.T.)     May       17 . a*"ii 

•t§Red    Heads    (A.T.)    Nat   Carr    ;:••••?  ree  s f"ay     i 

•t§Rich    Uncles    (A.T.) Richard    Carle    May       II I  reel May    3 

•t§ Ride  'Em   Cowboy    White-Carney     April     IS. ...2  reels *»r-05 

•fsRomeo     Robin,     A ',r       . June  28 

"URoyal    Flush.    A    (A.T.) •• -2  ree,« 

•tSRube.lllr    Night    Club    (A.T.).H.     B.     Watsoa 

•tSSacred    Fires    (A.T.) Vagabond    Adv.    Series •„••••: f"'.\ 

•TsShlp    Ahoy    (A.T.) Aesop    Fable    Jan.  5. ...2  reel Jan.    II 

•tssmging    Saps    (A.T.) Aesops    Fables    Feb.       2 1  reel Feb.     8 

•t§Slxteen    Sweeties    (A.T.) rVhite-McNaughten   Apr.       20.  ...2  reels Apr.     9 

■t§Sky    Skippers    (A.T.) Aesop    Fohles    Feb.      16....  I    reel Feb.    15 

*7§Snow    Time     Aesop    Fable    I    reel July       26 

•USonos    ol    Mother Song   Sketch    Feb.       2 I  reel May    lu 

•t58nllls  and  Thrills   (A.T.) Sportllght     Apr.        6....I  r*e Apr.  12 

•{Isplashing    Through    (A.T.)..    .Sportllght   Feb.      23 I   reel Feb.    15 

•§tSporting  Brothers  (A.T.) I  reel June     7 

•§tstreets   of    Mystery    (A.T.)    ..Vagabond    Adventure    Series.  June       2 1  reel May     3 

•tlSwell    People    (A.T.) Mama    Manning    July    19 

*t§Temple    of   Silence    (A.T.) Vagabond    Ad.    Series I   reel July   19 

•f§Tlght    Squeeze    (A.T.) LeMaire    Feb.        2 2  reels Nov.  23 

•tSTrumpeteer.  The   (A.T.). Song  sketch    Jan.       19 I  reel 

•fSTrylng    Them    Out    (A.T.) 2  reels June     7 

•tSTwo    Fresh    Eggs    (A.T.) St.  John- Aubrey   2    reels July    S 

nSTwo    Plus    Fours Carr-HIII    2     reels July  26 

•1S  voice    ol    the    sea    (A.T.) Sung    sketch    May        4 I   reel May     3 

*t§Western     Whoopee     (AT.) Aesop   Fables    Apr.      13 I   reel Apr.   19 

•t§What.    No   Ball!    (A.T.) TmIs*  §f  the   Day Mar.       9. ...I  reel 


SOISIU-ART-WORLD  WIDE 


.Jan.      26 2  reels Nov.  18 


RKO 

FEATURES 


Title 
*t§Alias   French   Gertie   (A.T.).. 

•tIBeau    Bandit    (A.O.)    

*t§Case  of   Sergeant   Grlscha 

•t§Cuckoos.    The    (A.T.) 

•r§Fall    Guy.    The    (A.T.) 

•tJFramed    (A.T.).      

•tlGIrl   of   Port   (A.T.) 

•t§He    Knew   Women    (A.T.)... 

•ituii    >he    riKfl.    '4  T  >  

•tsjoside   the   Lines    (A.T.)... 

■tH«>«    Climes     Ailing     (A.I.)... 

•t§Lovln'   the  Ladies 

•t§Midnight  Mystery.  The  (A.T. 
■flRunaway   Bride.   The   (A   .T.) 

•tSSeeond    Wife    (A.T.) 

•tSSnvnn  Kevs  "-  Ralrfoate  'AT) 
•tSShe's  My  Weakness  (A.T.). 
•t§Shooting     Straight    (A.T.) 


Star 

.Daniels-Lyon    Apr.  20.. 

.La    Rocque-Kenyon    Mar.  2.. 

.  Morris-Compson-Hersholt     ...Feb.  23. 

.  Wheeler- Woolsey    May  4.. 

.Mullhall-Clarke-Sparkt    June  15. 

.  Bi-ent-Toomey     Mar.  16. 

.O'Neil-Sharland    Feb.  2.. 

Sherman- Joyce    May  18. 

.  niiii*   waiitur    F»b  2.. 

. Compson- Forbes    July  20. 

.  Odinels- Hughes     Jan.  5. 

Richard    Oix Apr.  6. 

)Compson-Sherman     June  I. 

.  Astor-Hughes    May  24. 

.  Nagel-Lee     Feb.  9. 

Dix-Seegar     Jan.  12. 

.Carol-Lake-Bunco      Aug.  24. 

.  Dix-Lawlor     July  20.. 


Length 
Feet..  M  Ins, 
..6202.... 65. 

.6169 69., 

..8191 92. 

.8100 90. 

..6175. ...65. 
..6136 68. 

.6174. ...69. 

.6319.... 70. 

.9327... 85. 

'.'.7038*. ".'.".  78° 
.6138...  68. 
..6463. ...72. 

..6234 69. 

..6058 60. 

..6379        .70 

. .  .not  set 

..5800. ...65. 


Reviewed 
..Aor.    19 

.June  21 
..Mar.  8 
..Apr.  5 
..May  31 
..Feb.  15 
..Jan.  4 
..Apr.  26 
..Dee.  Ji 
..July    12 

..Don.  2i 
..Feb.  22 
..May  31 
..May  24 
..Feb.  15 
..Jan  i 
..June  28 
..July    12 


Coming  Feature  Attractions 


Title 
•t§Babes    in    Toyland    (A.T.).... 

•tlBunker    Bean    (A.    T.)     

*t§Check    and    Double    Check 

(A.T.)     

•tSCimarron    (A.T.)    

•^Conspiracy.   The   (A.T.) 

'HDIxlana     

•t§Escape    (A.    T.)     

•t§Half  Shot  at  Sunrise  (A.  T.). 
•t§Heart  of  the  Rockies  (A.  T.). 

•t§Hlgh    River    

•t§Hunted     

•t§lron    Trail.    The    (A.    T.) 

•t§Ladles    of    the    Past 

•t§Lawful    Larceny    (A.   T.)    .... 

•tf  I  eatherni'i'king     (A.     T.)     

*t§Losing    Game    • 

*t§Old    Accordion    Man.    The 

(A.    T.)     

•tf Perfect   Alibi,   The    (A.   T.).. 

•tiRecord  Run  (A.T.) 

•t§Sensatien    (A.T.) 

*t§She's    My    Weakness    (A.T.).. 

•tSSilver    Horde    (A.    T.)     

*t§Upperworld    (A.T.)    


Star 
Special    Cast 


Rel.  Date 


Length 
Feet.    M  ins.  Reviewed 


Amos    'n'    Andy 

Richard    Dix    

Love-Trevor-Sparks 
Bebe  Daniels  

Wheeler- Woolsey    ., 
Marshall-Daniels    .. 


.Aug.    30 Not     set 


Betty     Compson     

Daniels-Thompson     Aug.    17. 

Fov       |r -Rubin     

Lowell   Sherman    


.6379. ...67. ..July    19 


Joseph    Cawthorn     

Woiheim.Arms'troiig-  Arthur' 


Lake-Carroll 
Brent-Wolheim 


SOUND  SHORTS 

Title  Star  Rel.  Date 

•t§Age  of  Innocence.  The(A.T.(F). Paula  Trueman   Jan.       5. 

•tSBefore    Breakfast    (A.T.)(F) Mar.      9. 

•tIBobbed    Wire    (A.    T.)    Dane-Arthur .. 

•t§Bridegroom.    The    (A  T.)  (F)    .  Mare    Connelly    Feb.       2. 

•tSBroken  Wedding  Bells  (A.T.).  Dane-Arthur    •■ •  ■ 

•fsCampus    Sweethearts    (A.     T.HF&D) Mar.      9. 

•tlCash    and    Marry    (A.T.) Veughn-Cooke-Sargent    Mar.     16. 

•tfOear    Slayer    (A.T.) Vaughn-Cooke     .............  Mar.      2. 

•tlEventually    But    Not    New    (A.T.)    (F&D)    Vaughn-Cook*. .  Apr.    13.. 

•HFair     Dei-elver,    The     (A.     T.)      (F&D)      {an.       6. 

•tSficneral   Gln«hurg   'AT.)    (F).N»t    Carr  Apr.      13. 

•t§Golf    Specialist.    The W.    C.    Fields 

•1§Good     Time      Kenneth Marc    Connelly    • ••• 

•TsUunboat   Glnsburp   (A.T.)  (F).  Nat    Carr      Jan.     12. 

•HGuest.    The    (A.    T.)    (F&D)..  Marc    Connelly    May    25. 

•tEMot    Rrlrtoe   (A.   T.)    (F&D)...  May     II. 

•t§Humanettes     Benny  Rubin    ......... 

•tsJaz*    lA.T.)    (F)    Oukf    Ellington  &   Orchestra.  Feb.      9. 

*t$Land  of  the  Sky  Blue  Daughters  Vaughn-Cooke     Mar.     30. 

•t§Lost    and    Foundered    (A.    T.)      (F&D)     ..Vaughn-Cooke    ..   Jan.      19. 

•t§Magnate    The   (A    T.)  <F«  D) .  Marc    Connelly    Mar.    30. 

•t§Men    Without    Skirts    (A.T.) ..  Dane-Arthur      ... •• 

•tSMiekey's      Champs      (A.      T.)  (F&D)    Mickey    Yu  e Feb. 

•HMIckey's        Luck        (A.        T.MF&D)    Mickey    Yule Mar. 

•tfMiekey's  Master  Mind   (A.  T.)  (F&D)    Mickey    Yu  e Mar. 

•tsMlckey's    Merry    Men    (A.    T.MF&D)    Mickey    Yule July 

*t|Mlckey's     Strategy      (A.     T.)  (F&D)    Mickey   Yule Jan. 

•HMIekey'S      Winners      (A.      T.MF&D)    Mickey    Yule Aug. 

•HMIckey     the     Romeo     (A.     T.MF&D)    Mickey    Yule June 

•tSMIckey    the    Whirlwind    (A.T.)  (F&D)    Mickey   Yule Apr. 

•t«.Mltk«v    the    Warrlpr Mickey    Yule    May 

•fSMuseum.    The    Toby  the   Pup... 

•llMuslcal    Moments    (A.   T.) Felix     Fernando    Orch 

•fjtOff   to    Peoria    (A.T.) Nick    &    Tony    July      13 

•t§Old    Bill's    Christmas    (A.T.) Feb.      t. 

*t§Old  Vamps  for  New  (A.  T.) . .  Vaughn-Cooke    Feb.      2 

MSP.Innkn    Flvino    RehoM    (A.T.)  .  ...    .  .    June    22 

•tSPeep  on  the   Deep.   A Clark    &    MeCullough.. 

•HSettlng   Son.    The    (A.T.)    Vaughn-Cooke    Feb.      16 

•fSSIeeping     Cutles     (A.T.) Alberta     Vaughn     Jan.       5. 

•t§Sono    and   the    Sergeant,    The 

(A.T.)      May     II 

•tfjStrange     Interview.     The  _ 

(AT)     (F)  Sherwln-Knowles    Mar. 

•t§ While   Auto   Walts   (A.T.HF) 'an.      12 

•♦5Who's  Got  the  Body   (A.T.)..  Nick  &  Tony    Aug.    3. 


Length 
. .  I  reel . . . 
.  .2  reels. . 


..I  reel 

_. June  21 

..2  reels 

.  .2  reels 

.  .2  reels Feb.  22 

..2  reels Apr.    It 

.  .1  reel 

2  reels 

.2    reels July   8 

..I   reel Aug.  9 

.  .2  reels Nov.     9 

.. I   reel 

.    2  rppls 

.  I    reel July   5 

. .  I  reel 

, .  .2  reels 

.  .2  reels 

.    I    reel    

..2    reels July   8 

.  .2  reels 

.  .2  reels Apr.   12 

.  .2  reels 

.  .2  reels 

.  .2  reels 

.  .1  reels 

.  .2  reels 

.  ..2  reels 

. .  .2  reels 

...I  reel May  24 

. .  I  reel June    14 

...2  reels June  14 

.    2  reels Dee.      14 

.  .2  reels Jan.    25 

. .    I  reel    

..2   reels July   5 

...2  reels Feb.     8 

. .  2  reels Dee.     »• 

. .  .2  reels 


.1  reel 

.2  reels. ......    May  24 


Length 
Feet.  .Mlns.  Reviewed 

...5850 65. ..Apr.   19 

...7200 80...  Apr.   19 

..  .6290.  ...68.  ..May  24 


Title  Star  Rel.  Date 

*t§Blg    Fight  The   (A.T.) Williams-Lane     Sept.      I 

•t§Cock  O'  the  Walk  (A.T.) J.    Sehildkraut-Ley    May     15 

*§tDude    Wrangler,    The    (A.T.).Duryea-Basquette     June     .. 

*t§Flghting    For   the    Fatherland Apr 

•tSHello    Sister    (A.    T.) L.    Hughes-Borden    Feb 9500...  100... Apr.    5 

•t§Once   a   Gentleman    (A.T.) Horton-Wllson    Aug June  21 

•t§Reno     (A.T.) Roland-Thomson-Love 

*nSombras  do   Gloria   (Spanish) .  Special    Cast    Feb 9500...  100.  .Feb.     22 

»t§What   a    Man    (A.T.) Donny-Segar    Apr.       I 7000 79. ..Mar.  2» 


STATE  RIGHTS 


Title 


Star 


FEATURES 

Olst'r 


Length 
Feet      Mins.  Rsvleweo 


Talk.   Pic.   Epics.. Not  set 8860 98. ..Jan. 

..Int.    Photoplay.. Jan.    I.  .8900 73. .June 

.Allied  Film.  Mar.  15...  8  reels. .85... May 
.  .Amer.  Gen.  Film  Jan.  24  9uuu. .  .IUO.  .feo. 
15   5400.       60.. June 


•tSAeress  th*  World   (A.D.)   Martin    Johnson 
•t§After   the    Verdict    (A.T.)  Tschechowa-Ward 

Asphalt     Froellch-Amaon 

i  3  Because   I   Lov*  You   Mady   Christians 

•tSBeyond  the   Rio   Grande   (A.T.)    Jack   Perrin. . .  Big  4 Apr. 

•tlBottom  of  the   World Talk.   Plo  Epics  SepL     I 3800 42 

•  teouae  68   (P.I.) Veidt-Brink        Amer.    Angle    . ...xpr.   6  ion     Apr, 

•tjBrlght    eyes     Balfour-Trevor     New    Era    July     10. 6800... 78... July 

•1  soui  ning    Heart,    The    Ohn.iians-rroellch. .  Harold   Auten May    \j  tu/i. .  ,88.  . .  May 

•tSCall      ol      Circus      (A.T.) 

(OF)  Rushp»"   Clayton  Run  Jan.     155466. ..   Kl .  .Jan 

•Canyon  of  Mlssinj  Men Tom  Tyler   Syndicate June    I. .4742. ...50. ..Aug. 

Uu,„,  ,„  uu,,!,   unut>i«orla.    i-iiu    ivortner    trni.    lo 

Chess     Plaver,     The Jehanne-Blanrnard        Unusual   Plct.    

•tClvlllzatlop    Hickman-Markey    ...Amer.   Trad.  Assn 

•is^ia.iu       in      Wall      Street 

(AT.)  Murray-Llttlefleld   ..  Aristocrat    Mar.    157127 Msr.      I 

'tSCode  of  the  West Bob   Custer    Syndicate    57 

"lawn  opi ■«  -■    -  3x.bi«i    ,a  =  t      «k*    ud    Feb.   o Feb.     22 

*t§Danger  Man,  The   (P.T.).Chas.    Hutchinson    ..Cosmos May    2U65I6 82. ..May  24 

•^Darkened    Skies    (A.T.) . . .  Brentwood- MacDonaldBiltmore     Prod Jan.. 5400 60.  .Dec.      14 

Docks   oi    Hamburg    Jugo-Fritsch      Uia 

•tSDrlfters     Harold     Auten 40. .July  3 

'tstscaped  from    Dartmoor. .  .Baring-Henning      ...Haiold   Auten. ..Apr.  II  7529. ...70. .Apr.     19 

Farmer's    Wife Thoinas-Hall-Oavls. .  Allied    Jan.   4   oo45 76   .Jap.      18 

*t§Firebrand    Jordan    Lane    Chandler Big    4 June    23  5400 60. .July    26 

Figaro     Franco-American  Net  Set6360 71. .Dec.      7 

•t§Heart's       Melody       (A.       T.) 

(F    &    D)     Fritsch-Parlo Ufa    Film     

Her  Unborn  Child   (F  &  D) ..  Special    Cast Windsor   Jan.     107609 85. .Jan.     18 

Hunted    Men    Bob  Steele  Syndicate    Apr.. 4853     

•t§lmmortal    Vagabond  (A.T.)  Haid-Froelieh    Uta    Film     

In   the  South   Seas  with   Mr.   and   Mrs.    Pinchot Talk.  Plct.  Epics. Sept.  I   5538 May   31 

•tlngagl    African  Hunt Congo  Plet  Ltd.     Apr.  137776 86. .Apr.    28 

Jade    Casket.    Th* French     Cast Cosmos     58UU M 

't§Juno     and     the     Paycock    (A.T.)  Sara    Allgood  Harold    Auten.  ..June  27.  9100 July      5 

•t&Ladies     in     Love     (A.T.)  Day-Walker       Chesterfield    May     176095 69. .May      3 

•t§Last    Dance.    Th*    (A.T.) .    R«vnold*-Robards         Audible      Mar      8  5«  6    ..   hS     Mar     29 

•Lone    Horseman    Tom   Tyler    Syndicate... Nov.   I,  '29.. 4739.... 53... Aug.    2 

Talk  Pic.  Epics...  SepL     I 4800.... 53... July    12 

iio    rairis    ...Not     Sol    ,.iuu         .»      u  L      21 

Chesterfield     ..Feb.     '     6039 68..  Feb.       I 

Harold    Auten. .May   31  9000 100  mlns 

.71 

.Apr.     15 5040 56... Mar.  29 


•tSLost   Gods   (A.T.)... 

Lost      r'nlrui  

•t§Love  at  First  SlghKA.T.)  Koenor-Fester 
Mystery    at   the    Villa    Rose. .  Trevor. Baring 

*t§Myterles  ol   Nature Ufa 

•tsOveriand    Bound    I  A.T.) . .  Porrln:Ray     Kaytono 


19 
6 

24 

I* 

2 


*t§Parting   ol   the    Trails Bob    Custer     Syndicate    ..Mar.      I 4700. 

Passion    Song.    The Olmsted-N.      Beery. .  Excellent     5080. 

Peacock    Fan    The Dorothy     Dwan     Chesterfield     5400.. 

Poor     Millionaire     Talmadge-Howard      .Blltmore      .Apr.      7 5200.. 

Pori    Special  Cast  Ufa    Films    

*t§Rarapant      Age      (A.T.) 

(D.F.)     Murray- Kennedy     ...Continental  Jan.     155743.. 

•tSRidin'     Law       Perrin-Canutt    Bio   4    Mavl?56«fl.. 

*t§Romance  of  West  Jack  Perrin    Jack  Trop June  15. .5494., 

Sea     tun  Mildred      Harris Tom  White Not  Set  5200. 

*tSlums   of   Tokio    Japanese    Cast     Moviegraphs     

Smoke    Bellow    Conway    Tearle First     Division     6605. 

South    of    Panama  Carmelita   Geraghty. .  Chesterfield    6300.. 

Stampede    Native    Cast    Harold    Auten... Apr.   28  7540.. 

Strange    Case    of    District 


.52...  Mar.  29 

.56 

.60 

.58. ..May   17 


.64. Jan.  It 
..62.. July  5 
..61. ..Aug.  2 
..58..  Dee.      7 


Attorney    "M 
t§Take  the  Heir  (A.D.).. 

Three     Outcasts,     The 

Thunder    God    

Western    Honor    

•fsWest  of    Rockies    (A.T.) 

(D)        

•tlWhlte    Carqo    (A  T  ) 
•t§White     Devil 

&    D)    

Why  Cry  at  Parting. .. 
•tSWoman     Wh*     Wat 


.  Edward  Horton  .. . 
.Yakima  Canutt... 
.  Corneliut     Keefe. . 


Unusual  Photoplay     Mar.  6800.. 

.Big   4    Jan.  15.5700.. 

.  Waea     Mar.     7   5  reels 

Crescent      5917.. 


.Bob  Steele  Syndicate.  .Mar. 


.73 

..70 

.80..  May 

Mar. 

.63.. Jan. 
Oct. 

.66. 


.4849.... SO..    May  17 


Art    Mix World    Art Jan.     18.6100 68 

Special    Cast    Harold    Auten    Mar.     I 

(P.T.)     (F 

Mosjukln-Oagover     ..UFA     Film*    

....  Halm-Gralla    International    7000 78. .Feb.    23 

Ftn 


Belle  Bennett 


gotten    (A.D.) 
Wonderful    Lies   of    Nina 

Petrowna     Helm- Ward        Allied     Films 

Worldly    Goods    Kirkwond- Kennedy...  Continental    . 

- 1 «? Would    You    Believe    It?..  Walter    Fordo    Big    4 


State    Cinema Jan.      1.7560 85. .Jan. 


•t§Ylddlsh  Mama,  The  (A.T.)Mae    Simon    Judea  Films 4000. 


.May  80. .8  reels. .80. .June  |4 
..Aug.  I. .6065. ...65. ..Aug.  2 
.Mar.    15. ..6    reels. .60 


Coming  Feature  Attractions 


Rel.  Date 
Prod.    ... 


Length 


Title  Star 

•t§Ape.  The   (A.T.)   Liberty 

•t§Bar    L    Ranch Bill.    Jr.-Wales    ....Big    4    

•f§Body,   Soul   and    Dross 

'fSBurned     tvidenc*'  (F) Continental     

Buying    a    Wife Special    Cast Aff.    European 7  reels. 

•tSCIown.     The    (F)  Continental     , 

•§tCoraebaek.   Th*    (A.T.) Majestlo    

*t§Dancing    Fathers    (A.T.) 

•tfDangerous  Trails  Big    4 Sept.    15 

•fiDavy  Jones    Locker   (A.T.) Liberty   Prod 

•t§  Divorce       Question,       Th* 

OA.T.)     Majestle    

Duty   to  be   Silent Maria  Albana    All     Eurooean 6  reels. 

•t§East    Lynne     (A.T.) Liberty    Prod 

•t§East    of    Asia    (A.T.) Liberty    Prod 

•f§Everybody's    Girl    (A.T.) Liberty   Prod 

Exodus  to  the  New  World,  The  Lyon-Prevost     Pioneer    

Full     Dressed    Thieve* Nils     Asther Aff.    European 7  reels. 

German     Underworld Special    Cast Aff     European 7  reels. 

Great    Unknown     The John     Loder Aff     European 6  reels. 

•stHall    th*    Woman    (A.T.) Majestle    

Her    Viennese    Lover         Asther. Nolan     Aff.    European 6  reels. 

•tlln     Oklahoma     (A.T.) 

•*t§Lady  of  the   Lake,  The..  Percy    Marmont    FltzPatrlck     

"HLIfe    For    Sale     A    (F) Continental     

Mllak   of   the   Snowlands Special    Cast Allied    

•t§Mldnight  Alarm,   The    (A.T.)      Liberty   Prod 

•t§Mother's   Millions    (A.T.) Liberty   Prod 

•t§ Night    Hawk.   The Big  4   Aug.  K 

Our    Daily    Bread  .Mary     Nolan All     European 7  reels. 

•tSPrlco    Mark.    The    (A.T.) Majestle    

•t§Red      Kisses     (A.T.) 

•tfRomantlc    Scoundrel,     The     (A.T.)     

•HSceond    Honeymoon.    The   (F) Continental     

•+5Sentlmental    Satan    (A.T.) Majestlo    

•t§Smart    Women    (A.T.)... Majestlo    

•t§Thou    Shalt    Not    Squeal     (A.T.)      

•HToday     (A.T.)     Nagel-Owen     Majestic    

•HTrap.    The    (A.T.) Majestlo 

•t§Unforbldden  Sin.  Th*  (F) Continental     


Reviews* 


'Means    synchronized   score.    Weans    sound    effects     §Menns    voice    (including    dialogue   and   incidental   songs). 

All-Talker.    P.T.   means   Part-Talker.    D  means  disc.    F  means  sound-on-hlm. 


A.T.   after   title   meant 


August   9,   1930 


Motion   Picture   News 


73 


Unholy    Love Wegener- Petrtvlteh ..An.    European 

When    Duty    Cille Special   Cast    Allied    6714  feet. 

Wild    Men    of    Kallharl Denver  African    Exp. Talk.    Pict.    Epict    

•t§ Worst    Woman    in    Paris    (A.T.)     Liberty   Prod 


COMING  ATTRACTIONS 


SOUND  SHORTS 


Title  Star  ilstrlbutor  Length  Revlewef 

'T§Across    the    World Talk.  Pictures  Epics 2  reels  (serial)  Aug.  9 

•TsAnywnere    By   Air Visuagraph 3    reeli May    17 

*t§At    the    Photographers 

(A.   T.)    (F) Harry    Delf    Elbee 2  reels 

•'Beethoven    Fitzpatrtck     I  reel Apr.     19 

•tBarn   Dane*   Mlckay  Moum  Cartoen    elrurlrv    Prod I     reel 

Besides   the   Western  Sea Castle     Film I   reel 

*t§Blind    Youth     (A.    T.)     ..Lou    Tellegen     Capital       2    reels    

•tSBring    On  the  Bride  (A.T.) Ellbee    2  reels Nov.       • 

•tSBroken   Doll,   The   (A.T.).  Sadie  Banks    Judea    Films    I  reel 

'tChala   Gang.    The    Mickey  Mouse  Cartoon  Celebrity   Prod i    reel 

•tConquest  of  the  Cascades.  ..Educational     Gen.   Electric  Ca Apr.     19 

'tSDowa    Hawaii     Way Color    Novelty Castle    I  reel 

*t§Egypt.    Land    of    Pyramids FitzPatrlek     I     reel June    *t 

*t§Fourth  of  July Fltzpatrick     

*t§Frlend    Husband    (A.T.) Burr     2  reels 

•tGalloplnp    Qauch*    Mickey  Mouse  Cartoon  Celebrity    Prod Feb.    1 1  reel 

*t§Gateway   to    India    Travelogue      Fltzpatrick     

•tiuagle     Rytha     Mickey  Mouse  CarteoaCelebrlty    Prod I  reel Jan.     II 

*tJust    Mlckay    Mickey  Mouse  Cartoon  rviebrlty   Prod I     real 

*§tKlddle  Cabaret  Meytelr  2  reels Apr.  M 

*t Kids  and    Pets Color    Novelty    o<utle    I  reel 

Lincoln's    Birthday    FitzPatrlek    Feb.   12.350  feet 

•Liszt.    Franz    Music  Master  Series.  Fitz    Patrick I  reel Apr.       5 

•t§Mal-Ko    Mashma-Lou    ... 

(A.T.)     Harry   Fold   Judea    Films    

•tsMawas    (P.T.)    Capital    Prod 3'/2  reels June     7 

•tsMeet  the  Family     (A.T.) 

(F)     Harry    Delt    Elbee 2  reels 

•fMlekey's    Concert    Mickey  Mouta  Cartoon  Celebrity    Prod I    real 

*t§Monkey    Squawks    (A.T.) Burr     

•t§Oh    Doctor    (A.T.) Special    Cut Judea     Films 1800   

•tpiane    Crazy    Mickey  Mouse  Cartoon  Celebrity    Prod Jan. I  reel 

•tPlow   Bay   Mlckev  Mouse  Cartoon  Celebrity    Prod.    I     reel 

•tlshoeinaker's    Romance 

(A.T.)     Special    Ca«t Judea    Films 1900     

•t§Should     I     Charles      Lawmor     . .  Advance  Trailer   May      17 

•t§Signed.  Sealed  A  Delivered   (A.T.) Burr    

•tsiSlxty  Minutes  From 

Broadway    Color   Novelty    Castle    I  reel 

•t§Style  and  Class   (A. T.). .  .Marty  Barratz  Judea  Films   2000 

•t§Summer     Harmonies Song    Cartoon    Biophona     I  reel Oct.       5 

•tTee    Time    Felix    the    Cat Copley     Films I     reel Apr.      t 

•Thought  for  Mother's  Day..  Fltzpatrick     I  reel May    10 

Washington's     Birthday     Fltz    Patrick..  .Fab.    22.350  feet     

*t§When   My    Dreams   Come 

True Gene    &    Glenn Advance    Trailer I  reel Apr.       0 

•tWhen  the  oafa  Away Mickey  Mouse  Cartoonceiebrlty    Prad I    reel 

•tWIld    Waves    Mickey  Mouse  CartoanCelebrity     Prod I  reel Jan.     II 


TIFFANY 


Title 
*t§Border    Romance    (A.    T.) 
-f§High    Treason    (A.T.)... 
•t§Hot    Curves    (A.T.)    

•to  i.ujrne.  Enn        »   T.I     . . 

*t§Just    Like    Heaven    (A 


FEATURES 

(Available    sound-on-film   and    sound-on-disc  / 

Len 
Star  Rel.  Date      Feet 

Armtda-Terry      May     18 5974 

Hume-Thomas     Mar. 

Rubin-Lease-Day     June 

..  cuim     Clive     May 

i\) -..,.. ........ July 


6210. 
.7893. 
1416.. 


1 5  Kathleen    Mavourneen     (A.T.) .  0  Nell-Delano*  ...   luna 

'SMamba     (AT.)         Horshnlt  Rnardman- Forbes     ..Mar. 

t§Medlcine     Man.    The    (A.T.) .    Benny- Brnnson    June 

t§Near    Rainbows    End    (A.T.) .  Steele-Lorrame June 

TsParty   6lrl    (A.T.)  Dnug     Fairbanks.    Jr Jan. 

Reviewed  aa  "Dangerous   Business"    Issue   Dec. 

tfPeacock    Alley    (A.T.) Mae    Murray    Jan. 

fSSunny   Skies    Benny     Rubin     May 

tlSwellhead    (A.    T.) Gleason-Shllling- Walker    Mar. 

♦  STrnnD«ni    Thr«»    'AT.) I  'use-  Gulliver    Feb. 

t§Wings   of   Adventure Rex    Lease    June 


25.. 
IS. 

23.. 

14 

20 5169. 

ill Rim 

15 6211. 

10. ...5916. 

I 6750. 

21.    1929 

10 6060. 

12 6994. 

20 7040. 

15 7219    . 

30.... 5050. 


gth 
Mins. 
..65. 
...69. 
...88. 
.130.. 


Revleweo 
.May  31 
.June  7 
..July  12 
.Apr.    12 


.56. ..Aug.     2 


..69.. 
..58.. 
..75. 

..67. 
..78. 
..78. 
..80.. 
..70.. 


June     21 

.July      5 

Dec.  2: 

.Feb.  e 
.May  24 
.Apr.  21 
.Feb.  2? 
.Aug.    9 


Title 

'tSCyolone    Hlckey    

•tSFnrhantlno     Melody     (A.T.).. 

•t§Extravagance    June    Collyer 

•t$  Fascination     (A.T.)      Mae    Munay 

•tlHeadln'    North   (A.T.) Trent    Carr 

•t§Hls     Last     Race     (A.T.) Garon-Barry 

•t§Lasca 

•tSLand  of   Missing   Men   (A.T.). Trent    Carr 

'tlLeft    Over    Ladies 

•t§Love.    Life.    Laughter 

•tlLuxury    Girl     

•tfMareea- Maria      

•fjMv    Brudder    Svlvest 

*t§Oklahoma    Cyclone    (A.T.). 

•tjPaper    Profits       

•tSParadise     Island     (A.T.)... 
•t§Rldln*     Fool.    The    (A.T.). 
•HSatln    Straps 
•t§So  This  Is  Mexico  (A.  T.) 
t*§Sunrlse    Trail,    The    (A.T.) 

•tlThlrd    Alarm,    The    (A.T.) 

•t«Tnrr«nt      The 

*t§Under    Montana    Skies Harlan  Gulliver 

•t§Why     Marry     (A.T.) Hunter-Reynolds 


Coming  Feature  Attractions 

Star  Rel.  Date 


.  t.eo    Carrlllo 
. .  Trent    Carr 

. .  Harlan-Day    . 
. .  Bob    Steele    . 

•  Arm Ida    

.  .Trent    Carr 


...not  tat 


.July     5 


Title 

•t§Cossaek's     Bride.     The 

•t§Enchanted   Forest.  The  (A.T.) 

•tfln   Old   Madrid 

*t§Jungle   Drums 

•t§Melodie     

•tfjMlnuette     

•flModern    Cinderella,    A 

•♦SMountain    King.    The 

*t§On  the   Plantation 

•fSPharoah's     Daughter 

•tlSacred     Hour.     The 

•t§Song   of   India.    A 

•t§Statlon    8-T-A-R     

•t§Songs  My  Mother  Taught  Me. .. 

"t§Tales    of    Araby 

•tlTemole    Bells    

•♦^Viennese    Melody            .... 
•t$  Voice    of    Hollywood 


SHORT  SUBJECTS 

Star                                           Rel.  Date 
Color   Symphony    


Color   Symphony    

Colortone     

Color  Symphony    

Color   Symphony    

Color  Symphony    

Color   Symphony 

Forbes    Randolph    Singers. 

Color   Symphony    

Color   Symphony    

Color  Symphony    

Color   Symphony    

Color   Symphoiy    

Color  Symphony    

Color   Symphony 

Station    S-T-A-R    <terles 


Length         Revlewe- 

.  i  reer Feb.     22 

.1  reel May    31 

.  I  reel 

.  2  reels Dec.     2b 

.  I  reel 

.  I  reel 

.  I  reel 


.May     10 


.Dee. 


UNITED  ARTISTS 

FEATURES 


Title  Star 

•tsBad    One.    The    (A.    T.)     ....Del     Rio-Lowe     May 

•t§Be    Yourself     (A.T.)     (F) Fannie    Brlee    Feb 

•tSHell    Herbor    (A.T.) Velez-Hersholt     Mar. 

•tSLummoj    (A.T.)    (F) Westover-Lyon         Jan 

•t§One   Romantic    Night   A.   T.) . .  Glsh-Nagel-La    Rncque     Apr. 

•tSPuttln'    oa   the    Rltz    (A.T.) ..  Harry    Richman    Mar. 

tSRaffles    (A.    T.) Ronald   Colman    July 


Rel.  Date 

3.. 

8.. 
22. 

18. 
12.. 

I.. 
26.. 


•eel 
•  ■  2  reels. . 
.  r  reel  .  . 
. .  I  reel  . . 
. .  I  reel . . . 
. .  I  reel.. . 
. .  I  reel. . . 
. .  I  reel  . . 
. .  I  reel   . . 

I   reel 

I  reel... 


Length 

Feet  Mins.  Reviewed 
..  6673. ...74. ..Mar.  22 
.."5977.... 77...  Feb.  I 
..8354.... 84...  Mar.     fl 

..7533 84. ..Feb.   15 

..6592 72   ..Mar.  ?« 

.8225... 88    ..Feb.     22 
..6509 70. 


.  .Aug. 


Length 
Feat     Mins. 


Reviewed 


Title  Star  Rel.  Date 

•H  Abraham     Lincoln    (A.    T.)...  Walter    Huston     Sept.    28. 

•t§Bat   Whispers,    The    (A.T.) ...  Chester    Morris    Dee.     20. 

•m.ity    Lignts    i  F) Charlie     Chaplin     

*t§Du  Barry.  Woman  of  Passion  (A.    T.)    Norma    Talmadge      Nov. 
•§-tLilll    (A.T.)    Evelyn    Laye    

•tsEyes    of    the    World    (A.T.) . .  Merkel-Holland     Oct.     18 

*t§Forever    Yours    (A.T.)     Mary    Piekford    Nov.    29 

•tHell's    Angels    (F) Lyon-Hall-Harlow    June    7 

•t§Lottery  Bride,  The   (A.T.) MacDonald-Garrlck     Aug.     16 

*n Reaching   for  the   Moon   (A.T.)Bebe    Daniels    

*t§Smllin'    Through    (A.T.) Joan  Bennett  

•tfSons    o'    Guns    (A.T.) Al   Jolson    

•t§What    a    Widow    (A.T.)     Gloria     Swanson      

t§  Whoopee   (A.   T.) Eddie    Cantor    Sept.      7.... 8550 95...luly   J2 


8 


SOUND  SHORTS 


Title  Star 

•tIGIorlous   Vamp    Bobby    Watson 

•fSSeeond    Hungarian    Rhapsody    

'ItWizard's     Apprentice     


Rel.  Date       Length  Reviewed 

...Jan.     25 452 Jan.     25 

May     24 July    19 

. ...  Apr.    20 840 


UNIVERSAL 

FEATURES 


Title 

Big    Timber    (Re-Issue)     

•tlBurning     Trail     (Reissue) 

'tlcaptain  of  the   Guard    (A.T.) 

•t§C!lmax,  The   (A.   T.) 

*t§Cohens  and  theKellys  InScotland. 
*t§Concentratln'     Kid    (A.T.).... 

*t§Czar  of  Broadway    tA.T.) 

•tlDames    Ahoy*  (A.T.) 

•tSDevll's    Pit,    The 

Reviewed  under  title  of 
*t§Embarrasslng    Moments   (A.T). 

•tiFlghting    Legion,    The 

Flying    Hoofs    

•St  Hell's    Heroes    

•tjHIde-Out   (A.   T.) 

•tLueky    Larkln 

'tiMounted    Stranger,    The 

•t§Mountaln     Justlcs     

*t§Nlght   Ride    

'tSParade  ef  the  Weet 

•tSRoaring     Ranch    (A.T.) 

•tISong   of   Passion   (A.   T.) 

•fSSong  of  the  Caballero 

•tlSons  of  the  Saddle 

•t§Spurs    (A.T.)     

•t§Storm.    The    (A.    T.) 

•t§Tralllng   Trouble   

•tsTrigger    Tricks     (A.T.) 

'tSUndertow    

■•-What    Men   Want   

•t White   Hell  of   Pltz  Palo 

White  Outlaw,   The   (Reissue)... 
•tSYoung    Desire    (A.T.) 


Star 


Rel.  Date 


William    Desmond    Mar.  30. 

Wm.     Desmond     July  29. 

La    Plante-  Boles    Apr.  20. 

Crawford- Hershelf    Jan.  26. 

Sidney- Murray    Mar.  17.. 

Hoot  Gibson    July  20. 

Wray-Compson-Harron    May  25. 

Glenn   Tryen    Feb.  9.. 

Special    Cast     Mar.  9. 

"Under  the  Southern   Cross"   In  April 

Reginald   Denny   Feb.  2. 

Ken   Maynard Apr.  6. 

jack   Hexle   Feb.  2. 

Bickford-Hatton    Jan.  6. 

Murray. Crawiord     Mar.  30. 

Ken    Maynard    Mar.  2. 

Hoot   Gibson    Feb.  16. 

Ken    Maynard    May  4.. 

Robinson. Kent    Jan.  12. 

Ken    Maynard    Jan.  19. 

Hoot    Gibson     Apr.  27. 

John   Boles  Aug.  II. 

Ken    Maynard    June  29.. 

Ken    Maynard    Aug.  3. 

Hoot   Gibson    Aug.  24. 

Special    Cast    

Hoot   Gibson   Mar.  23. 

Hoot    Gibson    ...June  I. 

Nolan-Ellis-Brown     ►•b  23 

All    Star    July  13.. 

Special    Cast    Juno  I.. 

Jack    Hoxie    May  25. 

Mary    Nolan    June  8.. 


Length 
Feet     Mins. 

...4388 

...4223 

...7519. ...76.. 
. .  VS.  .  65. 
..7600. ...82.. 


.Apr.    8 

Mar.  29 

.Mar.  IS 


...7314.. 
..5773... 
. . .6268. . 
27,  1929 
...5230. 
...6763.. 
...3852.. 
...6148.. 
...52»9.. 
...5785.. 
...5784.. 
..6748... 
...5609.. 
...5900.. 
..   6094.. 


..81  .. 
.66.. 
..69.. 
Issue 
...58. 
..75. 
..43. 
..7<L 
..50. 
..64. 
..64. 
.75.. 
..62. 
..65. 
..67. 


Apr.   26 
Feb.     B 


. .June  29 
..Dec.  21 

'.'.6ei.' a 
..Apr.  19 
..Mar.  22 
..Feb.  15 
.Mar.  22 
..Dee.  28 
. .  Feb.  I 
..May  24 


. .6524. ...73... July     It 


..5198 67.. 

...5462. ...57. 

5U25 56. 

..6041.... 67.. 
..7727.... 80.. 

.       4Sl|     .. 

..6529.... 73.. 


.Mar.  29 
.June  21 
..Jan.    4 


May    10 
July  "it 


Coming   Feature  Attractions 


•tjAII     Quiet    on     Western 

(A.    T.)     

*t§Boudoir     Diplomat     (A.T.) 

•tIBullet   Proof    (A.T.)    

•flCohens   &    Kelleys   in    Ireland  (A.T.)      

•tSEast    Is    West     (A.T.) Luoe    Velez    ... 

*t§Ex-Mistress     Nolan-Lyon     ... 

•t§FIIrt,  The    (A.T.)    Glenn    Iryep    ... 

•t§Gvpsy    Love   Song    (A.T.) Boles- Velez-Loff 

•§tHunchback    of    Notre    Dame 
(A.T.) 


Front 
.... Wolheim-Ayres-Wray    Apr.     28 


.8724. ...97. ..Apr.     8 


•tsKing  of  Jazz  Revue.  The  (A.T).  Whiteman's    Band    &    Special 

Cast     

•t§Ladles   In   Love    (A.    T.) Mary    Nolan    

•tSLady    Surrenders.    The     (A.T.) 

•tSLIttle    Accident    (A.T.) Fairbanks.   Jr.,    Page Sept.    I    July  IS 

*t§Love    Cavalier.    The    (A.T.)  ...Boles-Loft     

'§tMerry-Go-Round     (A.T.)     .. . .  Loff-Boles     

•t§Oregon    Trail    (A.T.)    

•flOurang     

•§tOutside    the    Law     (A.T.) Nolan-Robinson     

*t§Resurrectlon    (A.T.)    Boles-Velez    

ItSSalnt    Johnson    (A.T.)    Ayres-Wray     

•tSSerub  Oak    (A.T.) Hoot    Gibson    

•tSSerenade    (A.T)    John    Boles    

•tfSlgnal    Tower    (A.T.) 

'tSSInglng    Caballero   (A.T.).        John    Boles    ."... 

lt§Str!ctly    Dishonorable    (A. T.).  John    Boles    

•♦^Virgin    of   Stamboul    (A.T.) 

•t§Week-End    Girl    Laura    La   Plante 


SHORT  SUBJECTS 

Title  Star  Rel. 

Alias   the    Bandit Bobbie    Nelson    May 

All   Wet    Sid  Saylor   , 

Anthony    &    Cleopatra    (reissue) May 

Badge    of    Bravery  ...    fed    Carton    Feb. 

Bashful    Whirlwind    (Reissue) Edmund   Cobb    Aug. 

Battling    Kid.    The Bobbie    Nelson    June 

Beauty    Parade.    The Arthur  Lake    July 

Benjamin    Franklin    (Reissue) June 

Boundary    Line,    The    (Reissue) ..  Fred    Humes    July 

Close    Call    (Reissue) Edmund    Cobb    Aug. 

Columbus    &    Isabella    (reissue) June 

Crooked   Trails    Ted    Carson    May 

Crimson    Courage    Ted    Carson    Mar. 

Danger  Claim.   The  Bobbie    Nelson    Mar. 

Fighting    Terror    (Reissue)     Gillie    Sullivan     July 

French  Leave   Sid  Saylor   Mar. 

Follow   Me    Arthur    Lake    Apr. 

Foul    Ball    Sid  Saylor   Apr. 

Gettlno    the    Air      Arthur    Lake    Mar. 

Her     Bashful     Beau     Arthur    Lake     June 

Hla    Girl's    Wedding    Arthur    Lake     July 

Kounty    Fair    Oswald    Cartoon    Jan. 

Last  Stand  Bobbie    Nelson    Jan. 

Law   in   the   Saddle   Ted     Carson     Apr. 

Lightning   Rider,   The Ted    Carson    Aug. 

Lightning    Express    (Serial) Chandler-Lorraine    June 

Make    It    Snappv   Sid   Saylor    Feb. 

Man     Hunter,    The Ted   Carson    July 

Matter   of    Polley   Edwards    Jan. 

Milky     Way     (Reissue)     Charlie    Puffy     Mar. 

Omar    Khayam    (Reissue)    July 

On.     W.i    M.oht Roaeh. Edwards      Feb. 

*t§Parlez-vous     Summerville     

Paul     Revere    (Reissue) Aug. 

Plane    Crazy    Sid   Saylor   July 

Peekaboo Arthur    Lake    May 

Pony    Express    Kid,    The Edmund    Cobb    Aug. 

°ost  of  Honor Bobbie    Nelson    Feb. 


Date 

17. 


26.. 

8.. 

30.. 

14.. 

2.. 
23  .. 

5.. 

2.. 

9... 

3.. 

8. 

22.. 

19    . 

19.  . 

30. 

16.. 

5. 

II .. 

23.. 

6.. 

25.. 

5. 

23.. 

2.. 
"2.. 
26.. 

13.. 

10. 
21... 

24.. 

"llj."." 
9... 
21.. 
9.. 

22. 


Length         Reviewed 

..2  reels Apr.   19 

.2  reels May  24 

.  I   reel 

.2  reels Jan.    II 

.2  reels 

.2  reels May  24 

.2  reels June    7 

.  I  reel 

.2  reels 

.2  reels 

I  reel 

.2  reels Mar.  29 

.2  reels Feb.     I 

.  2  reels Feb.    IS 


.  2  reels Mar. 

.2   reels Apr. 

.2  reels 

.  .2  reels Feb. 

.    2  reels May 

.2    reels June 

.  I  reel Deo. 

.  2  reelt Dee. 

.   2  reels Mar. 

.2  reels July    19 

.10  episodes 

.2  reel*      Jan.     IB 

..2   reels July  S 

.  I  reel 

I    reel    

.  I    reel . 


8 
9 

i 

24 

28 

7 

21 


..2  reels 

. .  I  reel 

.2  reels June     7 

..2  reels Apr.  26 

.  .2  reels July    19 

.  .2  reels Jan.   18 


*Means   synchronized   score.    Weans   sound   effects.   §Means   voice  (including   dialogue   and   incidental  songs).    A.T.   after   title   means 

All-Talker.    P.T.  meant  Part-Talker.    D  means  disc.    F  means  sound-on- film. 


74 


Motion   Picture   News 


August   9 ,    1  930 


Prehistoric   Man   (Reissue)    

Promo    Kid,    I  ne    .  nei>>ue) 

Queen    ol    Roundup    (Reissue) 

Red  Coat's  Romance 

Hfll«i     Kesl     i  He- Issue) 

Ropln'    Venus    , 

Seeing    Red    (Reissue) 

Should     Poker     Piayen     Marry? 

Sid's    Long    Count 

Sitting    Pretty    

Six    Gun    Justice     

Some    Show    

Step    Right    Up 

Son  of  Courage 

Storm    King    (Re-lisuej 

Speak    Easy   (Reissue)    

Trail    of    the    Pack 

Und«r  the  White   Robe  (Re-Issue) 

Way   of    the   West    (Reissue) 

Why    Walt    

Whip   Hand.   The   (Reissue) 

Wild    West    Wallop    (Reissue) 

William    TeM     

Wolfs    Fangs    


Title 
•♦SArablan   Daze 
•tSBIg   Circus.  The   (Serial).... 

*Ts»»«ery    t»uiio»o*    

MlBro.id»a>    Foil!**    

MIBrother   for   Sale   (A.   T.) 

M§Chlnese     Blues     (A.T.) 

'tSChristmas  Cheer   (A.   T.) 

•tChile    Cnn    Carrnt* 

•t§Cold    Feet    

Fanny  the   Mule  Cartoons 

MIFellow    students     

M$Flreburgs     (A      T.)    

it§Footllght   Follies   (A.T.) 

M§Halowe  en       

•tlHash    Shop    

MfHell's    Heels    

MHenpecked     

*t§Hls   Bachelor   Daddy 

•tlHot    for    Hollywood 

•Hurdy     GurdV     .  

M§ Indians    Are    Coming    (A.T.). 

MSJade  Box.  The     

•t Kisses    and    Curses 

•t§Leather    Pushers   Series 

M§Lightning    Express,    The 

(Serial)     

•tiLrve    Ghosts    (F    A    D) 

*t§Mush    Again    

•t§My    Pal    Paul 

MfNelghbors         

MSNot   So  Quiet 

MfOswald    Cartoons    

*t§Outdoor   Sports    

MPrison    Panic    

MSRoyal    Four-flush    

MSSrhoolmates      

*t§Seelng    Stars      

•t§She's   a    He    (A.T.) 

•tSSister's    Pest       

*t Snappy    Salesmen     

M§Spooks    

'ttsireplr'hase    (A.    T.)    

MSStop   That    Noise    

M§Strange  As  It  Seems  Novelties 
M§Talklng    Newsreel    

srTarzan   the   Tiger    (Serial).... 
•t§Terry  af  the  Times   (Serial). 

•tSTraftV   Troubles        

*t§Tramplng    Tramps     ,.. 

M§Up    and    Downstairs 

•tSVernen's     Aunt     


\ug. 

Edmund  Cobb   Apr. 

Josie    Sedgwick    Mar 

Ted   Carson    June 

Neely    Edwards    Mar. 

losle   Sedgwick Jan. 

Billy    Sullivan    Aug. 

June 

Sid   Saylor    May 

Arthur    Lake    Jan. 

Bobble    Nelson    Apr. 

Arthur    Lake    A  or. 

Sid    Saylor    May 

Bobbie    Nelson July 

Edmund    Cobb    Feb. 

Charlie   Puffy    .Apr. 

Ted  Carson  Jan. 

Neely    Edwards   May 

Neely     Edwards     Feb. 

Slim    Summervllle    Feb. 

Billy    Sullivan    Mar. 

Edmund   Cobb    May 

Jan. 

Ted     Carson     May 


4 

IZ....2  reels 

I.... 2  reels 

28 2  reels 

24 I  reel 

18. ...  2    reels 

16 2  reels 

30.... I   reel 

28... 2    reels Apr.    28 

15 2    reels Dee.    21 

19 2  reels Mar.  15 

2.. .  .2  reek Mar.     i 

7.... 2  reels Apr.   19 

12 2  reels June  21 

IS....  2  reels 

7 I  reel 

7 2  reels Dee.       7 

12 I  reel     

I 2  reels 

10. ...  I  reel 

IS 2  reels 

24 2  reels 

27 I  reel     

31 2  reels' May     It 


SOUND  SHORTS 

Star 


Bushmen,    Jr.-Vaughan 

uswaiu    cartoon    

Oswald    Cartoon    

Sunny  Jim   

Sporting    Youth    

Sunny  Jim    

Oswald    Cartoon    

Oswald    Cartoon    


Rel 
Mar. 


Date 

3.. 


Length 
.2  reels. . 


Mar. 
.  Mar. 
.  June 
.  Mar. 
.  Feb. 
.  Feb. 

July 


17.. 
3.. 
25.. 
31.. 

3.. 

3. 
28.. 


Sid    Saylor    

Archer- Dent     

Sporting  Youth  ... 
Sporting  Youth  ... 
Oswald  Cartoon  .  . 
Oswald  Cartoon  .... 
Oswald    Cartoon    . . . 

Sunny   Jim    

Oswald  Cartoon  .... 
Oswald  Cartoon  .... 

McCoy- Roy     

Lorraine- Perrln  ... 
Oswald    Cartoon    . . . 


Apr. 


.  Feb. 
.  Apr. 
.Apr. 
.  June 
.  Aug. 
May 
.May 
-Jan. 


3. 
14.. 
14.. 

2. 

II.. 

14.. 

19... 

20 


Mar. 
.  Feb. 


24.. 
17. 


.  I   reel Apr.     5 

.  I  reel Feb.    15 

i  .2  reels Dec.  21 

,  .2  reels Mar.  29 

.  .2  reels Dec.  14 

. .  I  reel Jan.  II 

. I  reel 

.  I    reel    

..2  reels Mar.    8 

.  2  reels 

.  .2  reels 

.  .2  reels Apr.    S 

.  I  reel Apr.  12 

. .  I  reel June     7 

.  I   reel 

.2  reels Apr.     19 

I  reel May     24 

.  I  reel Nn.     3S 

.12    Episodes 

.  10  episodes.  .Feb.     22 
. .  I  reel Jan.  25 

.2   reels    


Lorraine-Chandler 

Ann    Christy 

Sunny  Jim  .... 
Oswald    Cartoon    . 

Sunny    Jim        

Oswald    Cartoon    . 

Sid    Saylor    

Oswald    Cartoon    . , 
Sporting    Youth 
Sporting    Youth    .. 
Sporting    Youth    .. 

Sunny  Jim  

Snnnv   Jim    

Oswald  Cartoon  . 
Oswald  Cartoon  . 
Sporting  Youth  . 
Sunny    Jim    


Frank    Merrill    . 
Howes-Thompson 


•  June 
.  Jan. 
.  Apr. 
.June 

Mar. 

July 


Apr. 

.  Feb. 

Apr. 

.  Mar. 


2... 
29.. 
23. 
16.. 
26.. 
7... 


Oswald    Cartoon 
Dent-Archer 


.Feb. 
Aug. 
.July 
.  Jan. 
.July 


.  Doe. 

.  Aug. 
.  Mar. 
.  Mar. 
.  Jan. 
.  Feb. 


26. 
25. 
14.. 
8. 
16.. 


10  episodes.  .April 

,  .2  reels Jan. 

.  .2  reels Mar 

.1    reel June 

2  reels M->r 

.  I    reel July 

.  I  reel 

2  reels Dee 

.1  rati May 

.2  reels Jan. 

.2  reels Apr. 

.  2  reels Mar. 

.  .2  reels May 

.2  reels Jan. 

. .  I   reel 

. I  reel 

»  reels 

.  2  reels 

. .  I    reel    

. .  I    reel    .... 
10  episodes. 

.  10  episodes. 

.2    reels 

. I  reel 

2  reels 

.  .2  reels 


.  Dee 
.June 


.June  21 
Feb.     IS 

.  Mar.  29 


Feb.     I 


WARNER  BROTHERS 


(Available    sound-on-disc     only  J 


Title 

-tSCourage    (A.T.)    

M$Oumbells   in    Ermine    (A.    T.). 

MJEvldenee     (A.T.) 

MSGeneral    Crack    (A.T.) 

'HGolden    Dawn    (A.T.) 

MSGreen   Goddess.   The   (A.   T.). 

*t§Hold    Everything    (A.T.) 

*t§lsle  of   Escape    (A.   T.) 

MIMammy     (AT.)     

•t§Man  from  Blankloy's.  Ths(A.T.). 

•♦•M.n   Mimter   'A     T.)  

•tSOhl  Sailor.  Behave  (A.T.).... 

Msun   the    tsordor    

•t§Rough    Waters    (A.    T) 

MS  Royal   Box   (A.T.)    (Gorman).. 

MfSecond   Choice   (A.T.) 

MSSeeond   Floor   Mystery  (A.  T) 

MSShe  Couldn't  Say   Ne 

MISong   of    the    West   (A.T.) 

MIThose    Who   Danos    (A.T.) 

MSUnder    a    Texas    Moon  (A.  T.). 
MSWIde    Open    (A.T.) 


Length 
Star  Rel.  Date      Feet     Mlns. 

Bennett-Nixon      June      7 6839 74.. 

Armstrong -treason- Kent    May     10 6300 70.. 

Pauline   Frederick   Jan.      25 7152 79. 

John    Barryntore     Jan.     25 9809. ..109.. 

Woolf-Segal     June    14 7447 83.. 

George     Arllss     Mar.      8 6653 74.. 

Lightner-Brown-O'Nelll      May        I 7513 84. 

Blue-Loy     Mar.       I 5814 65. 

Al   Jolson    May     31 7570 84.. 

John    Barrymore    May     24 6167 68. 

Tin  Tin    May       3 41*1 49. 

Delroy-KIng     Aug.     16 5850. ...65.. 

Hin-nn-lln     Mar.      IS 4410 49.. 

Rin-Tln-TIn     June       7 4280 68.. 

Molssl-Horn   8000 89.. 

Dolores   Costello    Jan.       4 8150 91.. 

Withers-Young    Apr.    26 5268 59.. 

Llghtnrr- Morris    Feb.     15 6413 71.. 

Boles-Segal    Mar.     15 7IR5 80.. 

Monte   Blue    Apr.      19 6876 76. 

Fay-Torres-Ley. Beery     Apr.  I . . .  .7498. . .  .83. . 

E.    E.    Horton i  Feb.       I 6341 71.. 


Reviewed 
.May  3i 
.June  7 
.Oct.  IS 
Nov.  16 
June  21 
.Feb.  22 
.Apr.  12 
.Apr.  5 
.Mar.  29 
.Apr.  12 
.Anr.  12 
.July  12 
.fed.  a 
.July  26 
.Dee.  28 
.Jan.  II 
.May  10 
•  Feb.  22 

M  --  O 

July  12 

.Apr.  II 
Mar.  29 


Coming  Feature  Attractions 


Rel.  Date 


Length 


Title  8tar 

M§Bad    Women    Mercer-Gordon     

•rjdarbei    loan's   Boy    (A.T.) Grant     Withers     

MlBIg    Boy    (A.T.) Al     Jolson      Not     Set...NotSet July   26 

MIBoth    Were   Young    (A.T.) 

MJCaptaln    Applejack    (A.T.) John    Halllday     

MjChlldren   of    Dreams   (A.T.) 

•jtDandng    Sweeties    (A.T.) Carol-Withers      Not  Set. .  Net  Set 75.  .June     14 

MsDanube    Love   Song    (A.T.) 

M§Dlvoree   Among   Friends  (A.T.) 

MfEgg   Crate   Wallop,  The  (A.T.) 

MSFlfty    Million   Frenchmen   (A.T.)     

M§Gay   Caballero.   A    (A.T.) 

M§Handful   of   Clouds    (A.T.) 

M§Hls    Brother's    Wife    (A.T.) 

MSJust    an    Hour   of    Love    (AT.) 

*St Life  of  the  Party.  The   (A.T.)  Winnie    Llghtner     ...... ..!.'.! 

M§Matrimonial    Bed.    The    (A.T.)  Lllyan    Tashman     

M§Mnybe    It's    Love    (A.T.)...    .Brown-Bennett     

MJMaytlme    (A.T.)    .'    

M§Moby    Dick    (A.T.) John     Barrymore     

MSOfflce    Wife     The    (A.T.) Mackalll-Stone     

MiOld    English    (A.T.) George    Arllss    ....... | 

MSOutward    Bound    (A.T.) Howard-Mercer     


M§ Penny   Arcade   (A.T.) 

M?Red   Hot  Sinners   (A.T.) Evelyn     Knapp     

MSRecaptured    Love    (A.T.) Bennett-Halliday     6094 68. ..June     7 

MSRiver's    End.    The    (A.T.) Claudia    Dell     

M§Slt    Tight    (A.T.) Winnie     Llghtner     

MJSoldier's    Plaything,    A    (A.T.)  Lotti     Loder     

MISteel    Highway.    The    (A.T.) ..  Hall- Withers-Nixon       

MtiSweet    Kitty   Bellairs    ( A.T.) ..  Claudia    Oell  

MSThree    Faces   East   (A.T.) Bennett-Von    Strohelm     Juno    21 

M§Under   Cover   (A.T.) 

•§,t Viennese    Nights    (A.T.) Gray-Segal- Hersholt      

VITAPHONE   VARIETIES  (D) 

Title  Star  Length  Reviewed 

Absent    Minded     Perkins-Ford    882 10. .Apr.     12 

Alda,    Frances    Songs     523 6. .Feb.        8 

And    Wife    Elliott-Davis      971 II. .Apr.     12 

At     Home     The    Potters     1435 16. Mar.     15 

At    Your    Service Landis-Halligan-Blackwood      633 7     

Battery  ol   Songs.   A Hoyt-Coots-Quintelle     719 8. ..May    10 

Believe   It  or   Not Robert    L.    Ripley 2  reels May     24 

Benefit.    The    Joe     Frisco     928 10. .Feb.      8 

Bernie,    Ben    Orchestra     771 9. .Apr.     19 

Big   Money    The    Potters     1141 12     May    24 

Bigger    and    Better Watsons     8.. Aug.    9 

Body    Slam.    The Lambert-Ledoux-lrving      I   reel July   19 

Bridal    Night    Arthur-Merriam      

Broadway's     Like    That Ruth   Etting 865 10. .Mar.      8 

Bubble     Party. The     Geo.    Sweet    629 7     

Bubbles     Vitaphone    Kiddies    688 8     

Cave    Club.    The    Leach, Merman-Plerlot     793 9     

Celeste   Aida    Giovanni    Martinelti    9. .Juno  21 

Cheer    Leader.    The    Tom    Douglas    826 9 

Christmas     Knight     Washburn- Eddy- Middleton    696 8 

Collegiate   Model.  The Ona   Munson 2  reels May     10 

Congo    Jazz    Loney    Tunes    No.    2 

Contrary    Mary    Bobby    Watson    839 9. .June    7 

Cry   Baby   Mary    Louise   Treen 

Danger    Litel-Campeau-Merriam     744 8. .Mav     24 

Desert  Thrills   Edwin    Bartlett    725 8. July     28 

Devil's     Parade,     The     Special    Cast    888 10. .June     14 

Done    In    Oil    The     Potters     1539 17. .June     14 

Ducking    Duty    Conklln-Morgan    493 5     

Duel,    The    Fields-Teasdale       

Eternal   Triangle.   The Rich-Standing- Kallz     _.. 

Evolution    Progress    of     Motion     Pictures 

Evolution  of  the   Dance 1071    . 

Faust     Duet    1st    Act 872.. 

Feminine  Types   Jean   Barrios     

Fight.    The    Norman     Brokenshlre     I  reel.' 

Find  the    Woman Hugh    O'Connell    817.. 

Five   Minutes    From  the  Station.  .Overman-Churchill-Sidney    

Footnotes     Page   Sisters  &  Oscar  Grogan 519 6.  .Apr.     19 

For  Sale  Gregory    Rotoff    523 6. .June     14 

Fore    Ford-  Lane     

Frame,   The   Boyd- Middleton     934 10     

Ge"">o    a    Raise  Thf    Pott»rs       1 138   . . .  13.  .  May     in 

M§Ginsberg   of    Newberg Eddie   Lambert   2  reels Aug.    2 

Glet     uudi  Letts,     I  he     lack     Bucnanon     552....   6,.  Feb       15 

Going    Places    Shaw   &.    Lee 660 June     7 

Grand    Uproar   Jim    McWilliams 702 8. .May     31 

Gym    Jams    Lew     Mayer     635....   7. .Apr.     19 

Head    Man,  The   O'Coenell-Kelly     796 9. .Apr.     19 

Heart     Breaker.     The Eddie     Foy,     Jr 1315. ...15 

Heidt  and  His  California™ June     7 

Her    Relatives    Neely    Edward    

Holland 733 8. .June     14 

Holiday    in   Storyland,    A    Vitaphone    Kiddies    799 9     

Idle    Chatter    Lou    Holtz    908 10. .Apr.     It 

III    Wind.    An H I bbard-Lorch- Graham     2  reels June  14 

Japanese    Bowl.    The 694 8. .June     14 

Jazz  Rehearsal   Kane-Edwards    i  reel May    10 

Keeping    Company    Eddie   Buzzell    1746 19.. May     10 

Letters     Pauline    Garon roo 9       

Let'e    Elepe    Betty   &  Jerry   Browne 645 9. .June      14 

Lobo.   Dog  of  Dogs Lobo  590 

Lonely   Glglo      Lottl   Loder    922 

Lost    and    Found Irene  Shirley    

Love   Boat.  The   Herman    Timberg    754... 

Married     Flint-Rldgcs-Foran     

Master   Sweeper.   The Chester  Conklln    ,    904'" 

Matter    of    Ethics,    A    Earle-Oakland     621 

Matinee    Idle    Henry    Hull    685" 

MeLallen,    Jack    1     reei 

Military   Post.   The Roberto    Guzman     570  6     Mar"   IS 

Money.    Money,    Money Mason-Keeler    876         10 

Naggers    at    Breakfast.    The Mr.    &    Mrs.    Jack    Norworth .845.         9     June      14 

Nay.   Nay.   Nero Cameron-Watson     

New     Racket.    The     .  ....  ...  ........""l"r«Vl""!"iie)lV    15 

New   Rythm    Havana    Casino    Oreh 

Nile    Green    Broderlck-Crawford    '746 8     June  "7 

No-Account.    The    Special    Cast    777  o" 

Office    8teps     • 874 

On    the    Raneho    Will    &     Gladys    Ahern     ..'.'.'.'.'.'.'.'.'.'.'..'.600 

Only   the    Girl Wattles-Marsh     580 

On*"-ation      The     cdoar    Beroen         t  _      R35 


.10. .June  21 

.12..  Feb.  22 

.16. .Nov.  20 

'.■.■".'May  16 


.Mar. 


8. .Mar. 


I 


.Mar. 


10. 

7     

8.. June     14 
.June     7 


.10. .May    31 
.  7.. Mar.    15 

.  6 

9  ..Feb.     8 


2  reels Aug.    2 


1243. ...14  

reel May    31 


M§Out  for   Game Lucien    Littlefleld 

Pagliaccl     John    Charles    Inumas... 

Pa    Gets   a    Vacation    The    Potters    

Paper    Hanging Johnny  Arthur    

Paqulta    &.    Chlquita    832        "9" 

Pay    Off.    The  H.   B.   Walthall    '■'■'•"'.'.'.'.'.'.'.'.""  1076  ""  12  "Mar      I 

People    Versus,    The    Campeau-O'Malley     51s  s  "Anr    13 

Perfect     Understanding.     A May-Oaks     537 o---«pr->* 

Play    Boy.    The Fox-Curtis     .'.'.'.'.'.'.  .'.'.'.'.'2  rWls' '      

Poor  Aubrey   Franklin   Pangborn    '.'. '.. ". 2  reels Mav    16 

Poor    Fish,    The Cavanaugh-Ridges-Schafer 

Reno    or    Bust Pangborn-Elliott      .'.'.'.'.'.'.'.' i  ISO.'. '.'.  13! '.  June  "7 

Road    Knights    g     «„„      9 

Rhythms    Reisman     Band     "  Vs  "Aug.      9 

Royal    Fourflusher.    The Eddie    Buzzell     " 'is's's'         17  '  J  una     14 

Russian    Rhapsody,   A Kuznetzoff  &   Nicollna  704 '■■"•"' 

Seymour.    Ann    Songs     , 

Shakespeare    Was    Right 

She    Who    Gets   Slapped Tom     Dugan     '.'.."" ImtaV  7 

Sinkln'   In  the  Bathtub Looney    Tunes    No.    I "  irVe'l M.v    in 

Slick    As    Ever    H.    J.    Conley    '.'.'. 2   rUls jSne     7 

Song    Painting's    Ann     Seymour     I  reel    June      7 

Song    Plugger,    The Joe    Frisco 1390    "   |« '   i„n«      7 

Sound     Effects      Buddy    Traps    '..'.'.. 653   "'7     Mav     10 

South    Sea    Pearl Gaston   Glass 2  reel',' '        '  M»v      n 

Stand    Up.    The    Watson-Cameron-Mack  6M        "fT'iuJI      a 

Stepping    Oout    Leo    Donnelly    ...  685....  8. .June     14 

Still  Alarm.   The Webb- Allen     VV««i'"' 

Strong    and    Willing Trlxie    Friganza  

Strong    Arm.    The 

Surprise    Dugan- Leonard 

Suspicion     Lyons- Ear>e-Morne 

System         Clements-Knanp      .....'.'. 

Taking    Ways    Codec    &     Orth z  reels' 

Jack     Osterman     "   739        "a 

Tracy-Alexander 1346         15 

Sreen-Blarkman      1346  "*"il 

Ryan    &    Leo    756"" 

23   Skddo  Lew    Fields ,jX' 

Two   of   a    Kind    Lytell-Fant      ,   *     , 

Two  Rounds  of  Love Rennle- Dixon  " 

Varsity    Show,    The Olive    Shea  

Vengeance  Rlchmond-Moorh'ead    ".'.'."." o'.'o' ' ' ' 

Websterlan    Students     Ryan- Lee  Sn 

Wedding  of  Jack  and   J  If  i.   The. .  Vitaphone     Kiddles'    " 

Wh'.?",'  L?fe.""     H.ward-Newton  i85 

*|".  p«»!'     Murray-Oakland"""...'.. \5,5, 

ZoT\V,irrl                               Brice-Edwards                                            ; ; ; ;  ;J« 
Yamekraw   

857 9.  .Apr.     26 


.June    7 


.1038.... 12.'. 


Talking    It   Over 

Taxi    Talks    

Temnle    Belles      Green-Blarkman      '.'.'.'. isS?' 

Tenement    Tangle.     A  o.  .«     •     ■  — 


May  10 

Jun*  14 
June  14 
9  June  14 
10.. June  14 
June  7 


.9.  ..Feb. 
...9. .Apr. 
701 8. .June 


.11.. June  14 

10.  Mar.  15 
.7.  Apr.  19 


Published 

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Film   Trade 
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New    England  , 
FILM    NEWS 

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EDUCATIONAL    FILM 
EXCHANGES,    Inc. 

E.  W.  HAMMONS,  President. 


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1IH.1IM    IG.  1910 


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WEEK/ 

Responding  to  public  demand 

ROXY 

world's  largest  theatre 

with  2nd  week   bigger  than  1st,  holds 
over  for  3rd  week  .  .  . 

COMMON 


> 


CLAY 


Wl 


th 


CONSTANCE    BENNETT 
LEW    AYRES 

Tully  Marshall    ■     Matty  Kemp    •     Beryl  Mercer 

Directed  by  VICTOR  FLEMING 
From  the  Harvard  prize  play  by  CLEVES  KINKEAD 

FIRST    4    DAYS   OF    2nd    WEEK    BEAT    BY 
$5280  FIRST  4  DAYS  OF  OPENING   WEEK! 


HAS    THE    PRODUCT 


RECORDS!! 


INDIANA  THEATRE,  indianapous: 

During  the  hottest  week  in  twelve  years"HOUDAY' 
with  a  gross  of  $34,000.00,  broke  the  house  record 
by  an  increase  of  $5,000  over  the  best  previous 
figures.  This  smashing  victory  was  scored  against 
the  strongest  of  competition,  in  addition  to  the 
terrific  weather  conditions. 

RIVOLI    THE  AT  RE,    new  york: 

"HOLIDAY"  tripled  theatre's  previous  week's  receipts  and  scored  the  most 
conspicuous  box  office  increase  on  Broadway. 

NEWMAN   THEATRE,  kansas  city; 

"HOLIDAY"  topped  all  attractions  in  town  scoring  130%  on  the  house  box 
office  rating  in  the  face  of  intensely  hot  weather. 

METROPOLITAN   THEATRE,  boston: 

"HOLIDAY"  led  the  parade  topping  the  best  the  opposition  could  put  on. 
Boosted  the  bigMetropolitan's  box  office  in  spite  of  ideal  beach-going  weather. 


PATHEn 


NOW   READY 

HOLIDAY 
HER  MAN 
BEYOND  VICTORY 
^  NIGHT  WORK 

SWING  HIGH 

THE  COMING  THROUGH 

ON    SCHEDULE  •  • 

BIG  HIT 

SCHEDULE 

for  1930-31 


IN    DEEP 

BIG    MONEY 

THE    GREATER    LOVE 

THE    PRICE    OF    A    PARTY 

THE    LAST    FRONTIER 

ADAM    AND    EVE 

THE    SIREN    SONG 

TAKING    THE    RAP 

NORTH    OF    THE    YUKON 

THIS  MARRIAGE   BUSINESS 

RAWHIDE 

I    TAKE    THIS    WOMAN 

SIN  TAKES  A  HOLIDAY 

ROMANCE    HARBOR 
LAZY    LADY 


* 


Filling    the    demand 
for     Something     NEJV 


PAT  HE 


(  >riKin    U.  S.  A. 


VOLUME  XLII 
NUMBER  7 


NEW  YORK  CITY 
AUGUST  1*.  1930 


Half  of  RKO  Productions  Independent; 
Other  Companies  May  Institute  Policy 


Trial  Monday 

Hollywood — Eyes  of  the  industry  will 
center  here  on  Monday  when  the  gov- 
ernment's conspiracy  case  against  Fox 
West  Coast  and  a  number  of  distribu- 
tors for  alleged  efforts  to  freeze  out 
independents  is  scheduled  to  get  under 
way.  The  charges  are  based  on  alleged 
protection  agreements  between  the 
defendants. 


Cruze  Signed  by 
Tiffany  in  Start 
Of  Unit  System 


Tiffany  has  signed  James  Cruze  on  a  long 
term  contract.  The  company  is  inaugurat- 
ing a  unit  system  of  production  and  al- 
though the  number  of  Cruze  pictures  has 
not  been  determined  upon,  the  agreement 
is  for  a  period  of  years. 

James  Whale,  who  directed  "Journey's 
End."  recently  was  signed  by  Tiffany  and 
now  is  considering  a  number  of  vehicles. 
Whether  he  will  make  one  or  a  series  of 
pictures    depends    upon    material    available. 

Trem  Carr  now  is  making  a-  series  of 
westerns  for  Tiffany.  Phil  Goldstone,  the 
company's  studio  chief,  also  is  to  super- 
vise production  of  a  series. 


N.  W.  Battles  Over 
Operators  Heads 
Toward  Climax 


Minneapolis — Statements  declared  signed 
by  A.  R.  Anderson,  striking  operator,  may 
lead  to  a  grand  jury  indictment  involving 
the  operators'  union,  it  is  reported  fol- 
lowing Anderson's  alleged  confession  to 
throwing  stench  bombs  in  local  houses.  He 
was  given  a  90-day  workhouse  term. 

All  theatres  here  are  well  policed,  fol- 
lowing request  of  the  independents  that  they 
he  afforded  protection  against  recurrence  of 
stench  bomb  and   shooting  outrages. 

Exhibitors.  Id  by  W.  A.  Steffes,  gen- 
eral manager  of  the  Northwest  exhibitor 
unit,  are  declared  ready  to  fight  to  a  finish 
to  secure  the  one-operator-in-the-booth  con- 
cession they  say  is.  essential  to  profitable 
operation  of  their  houses.  Independents 
here  and  at  St.  Paul  adopted  the  open  ^hop 
policy    when    their    demand     was     refused. 


Present    One  -  Man    System 

Slated  for  Discard,  Coast 

Understands 


Hollywood — Radio  Pictures  is  taking  the 
lead  in  return  of  independent  production 
with  a  number  of  other  firms  declared  pre- 
paring  to  follow  suit.  Under  plans  under- 
stood to  have  been  tentatively  agreed  to  by 
Hiram  S.  Brown  and  William  Le  Baron, 
production  chief,  fully  50  per  cent  of  new 
product  for  the  company  will  be  made  by 
independents. 

Producing  firms  generally  are  reported 
learning  that  the  one-man  system  of  pro- 
duction is  slated  for  the  discard.  The  many 
features  on  their  respective  programs  have 
impressed  them  with  the  unfeasibility  of 
the  system,  it  is  stated.  Accordingly,  there 
is  declared  to  be  a  well-defined  tendency  to 
split  up  production  responsibility,  with  in- 
dications that  unit  and  outside  production 
will  be   instituted. 

The  proposed  RKO  policy  of  signing  up 
independent  producers  will  be  put  into  ef- 
fect gradually.  The  new  policy  was  decided 
upon  by  Brown  following  a  survey.  Brown's 
survey  was  made  in  the  belief  that  Le  Baron 
had  been  assigned  too  heavy  a  schedule  and 
that  one-man  production  was  a  fallacious 
policy.  This  was  pointed  out  editorially  by 
Motiox  Picture  Xews  and  drew  wide- 
spread comment  and  commendation  through- 
out the  trade. 

That  Rogers  Deal 

Contract  of  Charles  R.  Rogers  for  pro- 
duction of  a  series  of  features  for  Radio- 
Keith-Orpheum  is  unusual  in  that  the  con- 
tract is  a  direct  one  with  the  theatre  com- 
pany. Under  the  deal,  the  theatre  firm  is 
to  release  the  picture  through  RKO,  thus 
assuring  the  exhibiting  firm  product  as 
well  as  providing  potential  profit  on  dis- 
tribution of  the  pictures. 


Back  Unit  System 


Hiram  S.  Brown 


William    Le   Baron 


May  Bar  Paramount 

Minneapolis  —  Incensed  over  what 
they  say  are  unreasonable  protection 
demands  by  Publix,  exhibitors  here 
are  reported  planning  retaliatory 
measures.  This,  it  is  declared,  will 
take  the  form  of  refusing  to  do 
business  with  Paramount. 


N.  W.  Exhibitors 
Fighting  Publix 
On  Protection 


Minneapolis — Independents  of  this  ter- 
ritory are  preparing  to  combat  the  protec- 
tion demands  of  Publix,  which  they  de- 
scribe as  "murderous."  The  claim  is  made 
that  Publix  is  seeking  35  miles'  protection, 
to  which  the  independents  say  they  never 
will  agree. 

One  hundred  and  twenty  days*  protection 
over  20  cent  houses,  90  days  over  25  cent 
houses,  60  days  over  30  cent  theatres  and 
45  days  over  35  cent  houses  are  declared 
embodied  in  the  Publix  demands.  This  de- 
spite the  matinee  admissions  charged  by 
the  Publix  houses,  declared  in  some  in- 
stances to  be  below  the  price  charged  at 
theatres  over  which  protection  is  sought. 

No  meetings  have  been  schedule* :  .-  yet 
on  the  protection  issue  and  W.  A.  Steffes, 
general  manager  of  the  Northwest  exhibitor 
unit,  says  he  hasn't  yet  been  notified  of  the 
protection  declared  sought  by  Publix. 


Weeks  In,  Goebel 
Out,  In  Sono  Art 
Reorganization 


A  quiet  reorganization  of  Sono  Art  has 
been  completed.  As  a  result,  O.  E.  Goebel 
severs  all  relations  with  the  company  and 
George  Weeks  becomes  president  and  prime 
factor  in  its  affairs. 

Sono  Art,  the  producing  end  of  Sono 
Art-World  Wide,  will  make  eight  rj>  ten 
pictures  for  1930-1931.  The  company  holds 
a  contract  with  Eddie  Dowling  to  make 
"Honeymoon  Lane"  for  which  Weeks  holds 
a  distributing  contract  via  Paramount.  All 
pictures  are  expected  to  be  made  on  the 
coast. 


Vol.  XLII 


NEW  YORK  CITY,  AUGUST  16,  1930 


No.  7 


THOSE  INDEPENDENTS  ARE 

STILL  IN 

The  highlights  of  an  address  delivered   before   annual  convention   of   the  South- 
eastern Theatre  Owners  Association  held  at  the  Hotel  Ansley  in  Atlanta,  Aug.  11: 


Y1  >U  want  to  know  if  you're  going  to  remain  in  business. 
All  over  the  country,  the  small,  unaffiliated  exhibitor  is 
raising  the  same  cry. 
The  answer  is  you  are,  as  they  are,  if  you  continue  to  use 
the  showmen's  and  showwomen's  brains  that  have  kept  you  in 
business  so  far. 

Sitting  somewhere  near  the  seat  of  major  operations  in 
New  York,  this  speaker  brings  to  you  these  observations  on 
the  drift  of  the  business,  in  the  belief  that  they  have  a  definite 
bearing  on  what  is  the  uppermost  question  in  your  collective 
minds. 

Circuits,  Skiddy  Grosses  and  Irony 

THE  mammoths  that  the  national  circuits  have  built  up, 
the  monuments  that  have  been  reared  in  the  desire  to 
perpetuate   trade-marks,    are    today    causing    mental    and 
financial   indigestion. 

Pictures  have  been  under  par  in  quality.  The  stock  tumble 
that  hit  the  nation  last  October  is  still  on  the  toboggan  and 
nobody  quite  knows  where  it  is  going  to  end. 

Theatre  business  is  off.  One  circuit  is  losing  $250,000  a 
week.  Another,  that  and  more.  A  third  is  lucky  enough  to 
break  even  most  of  the  time  and  considers  its  performance 
a  master  stroke  of  business  genius. 

\ii'i  the  producers  who  control  these  theatres  find  them- 
selves  facing  the  ironic  situation  of  seeing  their  own  pictures 
flop  in  their  own  houses. 

Travelers  on  the  Same  Road 

A."-  a  consequence,  the  buck  has  to  be  and  is  being  passed 
to  the  distribution  department  and  the  call  has  gone  out 
in  a  hurry  to  stem  the  gap  before  the  bankers  in  Wall 
Street  get  too  inquisitive. 

The  sales  departments  have  only  one  direction  in  which  to 
turn,  one  road  to  take  and  you  are  their  traveling  companions. 
If  you  think  the  independent  exhibitor  is  no  longer  a  fac- 
tor, here's  a  slant  on  how  he  is  regarded  in  New  York:  The 
profits  which  every  major  company  in  this  industry  make 
om  the  little  fellow.  Without  him,  it  isn't  pleasant  to 
figuri     ''.it  where  the  business  would  find   itself  heading. 

Altruism  Forced  by  Necessity 

THE  point,  therefore,  is  this:  The  producer  is  depending, 
and  more   fervently  than  you  know,  on  the  bulk  hook 
ings  of  the  independent  to  pull  him  through.  The  nose- 
dive in  theatre  grosses  has  brought  home-  to  headquarters  in 
New  York  a  realization  that  the  independent  is  a  facto.-  that 
overlooked. 


'\Jr  <  )U  may  recall  that  at  all  of  the  national  sales  conventions, 
sales  managers  turned  altruistic  and  stressed  the  impor- 
tance of  keeping  the  little  man  in  business.  That  was  no 
accident.  It  was  a  change  of  heart,  induced  by  ^  stringent  and 
serious  situation. .  The  big  companies  turned  altruistic  not  by 
choice  necessarily,  but  because  they  had  to  do  it  to  find  a  way 
out. 

The  Theatre  Merry-Go-Round  Quits 

IN  VIEW  of  this,  it  is  entirely  a  fair  assumption  to  make 
that,  as  a  general  policy,  they  will  treat  the  independents 
with  far  more  consideration  than  has  been  their  lot  until 
now.    There's  one  factor  that  makes  the  independents'  picture 
brighter. 

Secondly,  and  not  necessarily  in  point  of  sequence,  is  the 
decision  of  the  larger  organizations  to  bear  down  on  theatre 
expansion.  The  money  market  decided  that  for  them,  but 
even  if  the  stock  market  hadn't,  there  are  indications  that 
the  ridiculous  and  indiscriminate  buying  of  theatres  would 
have  stopped  anyway. 

This  speaker  happens  to  know  that  two  companies,  both 
large  theatre  owners,  feel  that  the  saturation  point  has  been 
reached.  Their  acquisition  and   building   forays  are  ended. 

That  "Loving  Hands'9  Touch 

CO-RELATED  with  this  is  the  sad  discovery  that,  while 
chains  can   be  operated   out  of   a  home  office   manual, 
there  is  a  something  which  personal  attention   imparts 
that  mechanized  operation  cannot. 

The  New  York,  or  divisionally-operated  theatre,  will  never 
have  the  warmth  and  human  contact  which  goes  into  the  man- 
agement of  the  individual  house.  This  is  a  truth  which  will 
go  a  long  way  toward  offsetting  the  advantages  of  massed 
buying  power  and  the  protection  accorded  large  scale  opera- 
tions. 

Headquarters  in  Xew  York  also  are  appreciating  the  fact 
that  small-salaried  house  managers  can  never  hope  to  replace 
the  man    who    functions   as   an   individualist. 

Three  Points  for  the  Independents 

IT   IS  perhaps  because  of  that,  plus  the  fact  that  the  per- 
centage   of    profit    accruing    from    small    town    situations 
doesn't  warrant  the  cost  or  the  energy  applied,  that  pro- 
ducer chains  may  be  expected  to  stay  out  of  smaller  cities. 

Without  attempting  to  narrow  down  this  estimate  too  closely. 
this  speaker  ventures  to,  say  that  from  now  on  producers  will 
steer  clear  of  towns  of  25,000  population  or  under.  The  ex- 
ceptions will  include  college  towns  or  towns  where  intensive 
manufacturing  has  resulted  in  concentrations  of  population. 
i  ( 'ontinued  on  page  22  ) 


August    16.    1930 


.1/  o  t  i  n  a    I'  i  c  i  it  r  e    N  e  w 


19 


Warners  to  Operate  Company,  Bankers 
Checking  Money-Bags    Seen    as   Plan 


Warners'  Big  Chief 


Soon  after  his  return  from  Europe,  Harry 
M.  Warner,  president  of  Warners,  completed 
plans  for  refinancing  of  the  company  by 
Hayden,  Stone  &  Co.  Warner  is  shown  here 
with  his  1 1-year-old  daughter,  who  accom- 
panied him   on   his  trip  abroad. 


Warners  to  Drop 
Stage  Shows  in 
Coast  Theatres? 


Hollywood — Warners  will  eliminate  their 
presentation  policy  in  both  the  Downtown 
and  Hollywood  houses  and  revert  to  a 
straight  picture  policy,  it  is  reported.  The 
presentations  were  added  about  five  weeks 
ago,  but  the  cost  of  producing  the  Larry 
Ceballos  revues  is  too  heavy,  reports  state. 

Musicians  and  chorus  girls  have  been 
given  two  weeks'  notice  and  it  is  expected 
the  units  will  be  taken  out  as  soon  as  the 
present  runs  are  completed. 

It  is  stated  that  the  productions  were 
costing  about  $10,000  each  and  that  being 
too  heavy  for  the  houses,  with  business 
not  any  too  good.  Casts  of  between  70  and 
100  have  been  used  in  the  shows,  besides 
headliners  such  asOlsen  and  Johnson,  who 
drew  $4,500  per  week  for  their  act,  thereby 
sending  the  weekly  "nut"  to  tremendous 
figures. 

Previously  it  had  been  reported  that  the 
reception  accorded  the  Ceballos  shows  at 
the  two  local  houses  would  lead  to  estab- 
lishment of  a  national  Warner  presentation 
circuit. 


"Lincoln"  Premiere  Aug.  25 

D.     W.     Griffith's     "Abraham     Lincoln' 
"""is  Aug.  25  at  the  Central,  New  York. 


$20,000,000  in  Financing  Is  Set; 

Theatre  Splurge  Now 

Terminated 


The  three  Warners  and  their  lieutenants 
in  actual  charge  of  operations  and  manage- 
ment, with  one  representative  or  more  of  the 
banking  interests  approving,  passing  and 
checking   on    the    expenditures. 

This  is  the  reported  set-up  for  the  Warner 
enterprises  under  new  financing  plan 
Evolved  with  Goldman,  Sachs  and  Co.  and 
Hayden,  Stone  and  Co.  under  terms  of 
which  rights  to  subscribe  to  the  common 
stock  at  $20  a  share  in  the  ratio  of  one  new- 
share  for  each  four  held  is  to  be  offered 
to  stockholders  on   August   25. 

The  company,  beyond  doubt  the  most  ag- 
gressive in  the  field  of  theatre  expansion, 
has  ended  its  spectacular  splurge.  Harry 
AT.  Warner,  in  a  prospectus  issued  Thursday 
night,  tipped  this  off  when  he  declared: 

"Although  \ye  contemplate  the  necessity 
of  acquiring  or  building  additional  theatres 
from  time  to  time  in  various  localities  where 
\\c  are  not  represented  or  cannot  obtain  rep- 
resentation, our  task  from  now-  is  to  coordi- 
nate the  various  properties  and  units  which 
we  have  brought  together  and  wield  them 
into  one  coordinated  and  smoothly  running 
organization." 

.     Means  $14,375,000  Capital 

The  new  stock  offering  has  been  under- 
written to  the  extent  of  755,000  shares, 
which  is  the  approximate  number  to  which 
holders  of  common  stock  will  be  entitled  to 
subscribe.  This  will  bring  approximately 
$14,375,000  to  the  company,  the  rest  going 
to  underwriting  charges.  At  the  close  of 
the  New  York  stock  market  on  Thursday, 
Warner  common  was  quoted  at  $28.63  per 
share,  which  would  make  the  subscription 
rights  worth  about  $1.72  a  share. 

The  Warner  directors  met  during  the 
day  and  elected  Richard  F.  Hoyt  of  Hayden, 
Stone,  a  director.  Walter  E.  Sachs,  of 
Goldman,    Sachs,    is   already   on   the  board. 

Harry  M.  Warner  estimates  profit  for  the 
nine  months  to  May  31,  1930,  at  $11,750,000 
and  anticipates  a  loss  for  the  fourth  and  last 
quarter  of  the  fiscal  year  ending  August  31. 

Considerable  mystery  seems  to  surround 
the  introduction  of  Hayden,  Stone  into  the 
Warrfer  picture.  Since  their  interest  in 
First  National  and  Wesco  had  been  dis- 
posed of,  these  bankers  have  been  out  of 
tin'  picture  business.  Two  of  their  execu- 
tives have  stated  often  that  the  company, 
moreover,  intended  staying  out. 
(Continued  on  page  35) 


Catchings   Still   In 

Waddill  Catchings  is  continuing  as 
a  director  of  Warners,  despite  the 
fact  that  he  has  severed  his  connec- 
tion with  Goldman,  Sachs  &  Co., 
Motion  Picture  News  learns.  When 
Catchings  left  the  banking  firm  it  was 
variously  reported  that  he  had  sold 
out  his  Warner  holdings  and  probably 
would  sever  connections  with  the  film 
company. 


First  in  "The  News' 


The  Legal  Way 


Big  company  makine  big  profits.  Hot 
after  theatres.  Gobbling  them  every- 
where. So  fast,  the  head  of  this  outfit 
didn't  quite  know  himself  how  many  his 
scouts  were  annexing. 

But  now  the  picture  changes.  An- 
nounced deals  are  not  going  through.  A 
d  whisper  here  and  there  that  the  promised 
cash  is  not  forthcoming  as  plentifully  as 
d  tile  sales  arguments  used  at  the  outset 
had  indicated.  Money  is  tight  these  davs 
and  millions  can't  be  bandied  about  like 
nickels. 

This  organization  is  learning  that  and. 
in  its  recently  acquired  infinite  wisdom, 
is  now  checking  when  the  proper  time  to 
apply  the  brake,  has  long  since   passed 

The  stakes  are  being  pulled  up  wher- 
ever possible.  And  in  a  hurry.  Even  a 
paltry  trick   like   insisting  that   the  legal 

department  unearth  is  many  as  m'netj  ob- 
jections on  a  solitary  theatre  in  order  to  | 
l-break  down  the  seller's   resistance   suffi- 
ciently to  have  him  cry  quits. 

Rumblings  that  all  was  not  well  on  the 
Warner  frant  were  first  given  to  the  indus- 
try in  "The  Insider's  Outlook"  in  Motion 
Picture  News  for  July  21.  A  reprint  of  the 
original    appears    above. 


W.  B.  Finances 
In  Good  Shape, 
Says  Comptroller 


Warners  is  in  good  financial  condition, 
despite  the  sharp  decrease  of  the  company's 
stock,  following  omission  of  the  quarterly 
dividend  on  the  common,  according  to 
Samuel   Carlisle,   company  comptroller. 

"The  company  is  in  good  financial  shape 
and  I  do  not  think  we  are  overexpanded," 
says  Carlisle.  "The  dividend  was  passed 
to  conserve  cash  in  the  treasury,  which 
might  be  needed  for  future  expansion. 

"It  is  true  that  earnings  may  be  expected 
to  be  low  in  the  present  quarter,  but  one 
must  consider  the  effect  of  the  heat  wave  on 
theatre  business,  and  the  effect  of  the  busi- 
ness  depression. 

"The  results  of  several  satisfactory  book- 
ing arrangements  we  have  recently  made 
should  show  in  the  period  between  Septem- 
ber and  December.  I  have  heard  of  no 
merger  with  any  other  company,  nor  have 
I  heard  that  John  J.  Raskob  was  to  become 
chairman  of  the  board. 

Neither  the  report  that  Raskob  is  to  be- 
come chairman  of  the  Warner  board  of 
directors  nor  that  he  had  sold  out  his 
Warner  holdings  when  the  stock  was  sell- 
ing around  80  is  true,  the  Raskob  office  is 
quoted  as  stating. 


Warner  Left  $1,005,913 

Estate  valued  at  $1,171,671  gross,  and 
$1,005,913  net,  was  left  by  the  late  Sam 
Warner.  His  widow.  Lina  Basquette,  was 
left  a  trust  fund  of  $100,000,  with  an  equal 
sum  left  to  his  daughter,  Lita,  who  receives 
the  principal  at  21.  The  residue  is  left  to 
his  three  brothers,  Harry.  Albert  and  Jack. 


20 


M  o  tio  n    P  i  c  t  it  r  e    N  e  iv s 


August    16,    1930 


The    Insiders'    Outlook 


THE  Warners  nab  the  week's  head- 
lines   and    first     position    in    the 
tongue-waggings     of     the     trade. 
Everywhere   speculation  is  running-  high 
and,  as  usual,  the  guessers  have  turned 
out  in  force. 

The  Insiders  happen  to  know  that, 
while  $20,000,000  is  the  announced  fig- 
ure, actual  money  requirements  to  meet 
obligations  will  probably  reach  $30,000,- 
000;  that  not  only  Harden.  Stone  and 
Goldman.  Sachs  will  double  in  the  rescu- 
ing act,  but  that  a  third  important  bank- 
ing group  will  undoubtedly  be  found  in 
the  picture  which  is  now  formulating. 

There  is  also  this  whisper  to  counter 
with : 

That  despite  statements  to  the  contrary, 
the  financial  position  of  the  Warners  is 
quite  complicated  and  a  bit  involved  be- 
cause of  the  nature  and  extent  of  out- 
standing securities  as  well  as  the  com- 
plexion of  maturing  obligations. 

With  over  2.000.000  shares  now  out 
and  an  additional  large  block  to  be  float- 
ed, the  expectation  is  that  the  dividend 
rate,  now  $4  per  share  per  annum,  will 
be  mercilessly  trimmed  to  meet  the  situ- 
ation confronted  by  the  Warner  parent 
and  allied  companies. 

The  rest  of  the  whisper  has  it  that 
some  of  the  assets  of  the  company  may 
be  diverted  to  other  interests  in  order  to 
secure  the  required  cash.  This,  accord- 
ing to  inside  report,  may  take  the  form 
of  a  sale  of  some  of  the  extensive  the- 
tre  properties  which  the  Warner  organi- 
zation acquired  during  its  headlong  ex- 
hibition fling. 

To  this,  as  to  the  other  rumblings,  the 
silence  is  stony.  Harry  Warner  refuses 
to  answer  questions  and  he's  the  boss. 

Ain't   That  Sumpin'? 

E.  B.  Derr's  trip  to  New  York  is  linked 
with  an  inside  story  of  new  financing  for 
I'athe.  The  company,  repeatedly  tied  in 
with  a  plan  to  merge  with  RKO,  needs 
new  capital  to  carry  otn  its  production 
program,  it  is  said.  Therefore,  Derr  and 
Joe  Kennedy  are  -aid  to  be  negotiating 
for  it. 

The  deal  now  reported  under  way  will. 
it  is  whispered,  bring  an  entirely  new 
hanking  firm  into  the  picture.  I'athe  re- 
cently came  through  a  receivership  ac- 
tion successfully,  a  master  in  chancery 
a!     Trenton   declaring  the   firm's   financial 


condition  is  on  the  mend  and  that  a  re- 
ceivership is  not  inevitable  as  contended 
in  the  suit.  The  firm's  stockholders  also 
withstood  attacks  on  the  present  man- 
agement, voting  confidence  and  electing 
the  "Kennedy  slate"  into  the  operating 
saddle. 

Laboring    Over    Labor 

That  jam  with  the  operators  which 
Twin  City  independents  are  going  through 
is    developing   serious    proportions.     The 


A  Dream 

One  of  The  Insiders  had  a  restless 
time  of  it  the  other  night.  Terrible 
spell  of  dreams. 

In  one  of  them  he  saw  an  office 
downtown  with  two  men  holding  the 
floor.  One  was  Owen  D.  Young  of 
General  Electric.  The  other  was  Har- 
ley  Clarke,  public  utilities  magnate 
and  rapidly  learning  novice  in  the  pic- 
ture business. 

He  heard  some  conversation.  Young 
was  offering  to  buy  the  Fox  companies 
— all  of  them  from  Clarke.  The  two 
spoke  at  length.  It  seems  Clarke  didn't 
give  Young  a  definite  answer,  but  said 
he  would  advise  later.  Then  the  pic- 
ture faded. 

General  Electric  is  the  parent  com- 
pany of  RCA,  which,  as  the  world 
knows,  controls  Radio-Keith-Orpheum 
and  Radio  Pictures.  The  Insider,  of 
course,  knew  that,  but  when  the  im- 
port of  his  realization  flashed  across 
his  mind,  the  jolt  proved  severe 
enough  to  awaken  him. 

Aren't  dreams  the  damnedest  things? 


latest  threat  reported  from  Minneapolis 
is  that  exhibitors  will  be  taken  for  a 
ride  if  they  fail  to  kick  in  to  the  demands 
of  the  unions.  There  have  been  stench 
hombs  galore  in  a  number  of  theatres 
and  the  front  of  one  house  was  subjected 
to  a  fusilade  of  shots  by  terrorists. 

The  Twin  Cities  several  times  have 
heen  the  scenes  of  operator  rows,  notably 
the  one  two  years  ago,  wlrcn  a  strike  of 
several  weeks'  duration  was  called.  There 
was  plenty  of  excitement  then,  including 
bombing  of  one  house,  acid  throwing  and 
-tench  bombing,  which  took  a  heavy  toll 
in  admissions. 

Exhibitors  claim  they  can't  stand  the 
gaff  in  meeting  the  unions'  demand  for 
two  men  in  the  booth  of  sound  houses. 
They  agreed  to  a  helper  to  change  the 
needles  on  disc  reproducers,  but  couldn't 
see  their  way  clear  to  hire  two  operators. 
Indication-  are  that  the  tight  will  be  long 


drawn  out,  for  the  exhibitors  assert  they 
are  determined  to  win  out. 

Not  only  to  the  Twin  Cities  will  the 
fracas  over  labor  be  confined.  This  In- 
sider pointed  out  several  weeks  ago  that 
the  fall  of  1930  will  probably  go  down 
in  celluloid  history  as  the  year  when  the 
divine  right  of  labor  is  either  established 
for  all  time  or  kicked  completely  into  the 
discard. 

The  impression,  backed  by  any  num- 
ber of  inside  reports,  is  growing  as  the 
summer  wanes. 

Mixing  Flesh  and  Film 

This  Insider  visited  a  large  Broadway 
house  this  week.  It  was  playing  a  pic- 
ture that  is  drawing  big  throughout  the 
country.  The  house  was  packed  to  ca- 
pacity and  long  lines  were  formed  in  the 
lobby.  (The  weather,  incidentally,  was 
delightfully  cool.) 

The  theatre  makes  a  specialty  of  stage 
shows.  On  this  occasion  the  presenta- 
tion was  beautifully  mounted  and  lighted 
and  the  ballet  attractive. 

But  almost  from  the  start  the  audience 
fidgeted.  Costumed  figures  went  through 
the  stately  minuet.  Several  persons  in  the 
immediate  vicinity  of  this  chronicler 
yawned  openly.  A  clown  went  through 
some  pantomimic  contortions  that  were 
unintelligible  to  the  spectators.  More  toe 
dancing.  More  yawning.  Interminably  it 
kept  up. 

Hope  arose  after  each  exit  that  the 
curtain  would  fall.  Possibly  a  dozen  per- 
sons would  applaud.  Then  came  a  tenor. 
Not  more  than  three  in  that  large  audi- 
ence clapped.  His  face  was  a  study  in 
frustration  as  he  bowed  perfunctorily. 
More  leaping  in  the  air  and  posing. 

The  thing  was  aggravating^  dull. 
There  was  a  perceptible  sigh  of  relief 
when  it  was  over. 

The  audience  was  there  to  see  a  pic- 
ture and  had  a  "stage  show"  crammed 
down  its  throat.  The  startling  lack  of 
applause  seems  to  indicate  that  the  pub- 
lic either  is  tired  of  stage  shows  or  weary 
of  attempts  to  be  "artistic"  on  the  stage. 

Theatres 

A  big-circuit  executive,  descrihing  a 
certain  chain  recently  acquired  in  a  cer- 
tain -ection  by  a  certain   producer: 

''Those  theatres  are  made  of  heaver 
hoard  and  saliva  and  not  much  heaver- 
board." 

T  111-,     t  NSI  D  E  R  S 


Published  weekly  by  Motion  Picture  News,  Inc.  Founded  in  September,  1913.  Publication,  Editorial  and  General  Offices:  729  Seventh  Avenue,  New  York  City,  William 
A.  Johnson  President  and  Publisher;  E.  J.  Hudson,  Vice-President:  Maurice  Kann,  Editor;  Charles  F.  Hynes,  Managing  Editor;  James  P.  Cunningham,  News  Editor; 
Raymond  E.  Gallagher,  Advertising  Manager;  Los  Angeles  Office;  Hotel  Roosevelt,  Hollywood;  Walter  R.  Greene,  Western  Representative.  Chicago  Office:  910  So. 
Michigan  Avenue.  Harry  E.  Holquist,  Central  West  Representative.  Subscription  Price:  $3.00  per  year  in  United  States,  Mexico  and  all  U.  S.  Possessions.  Canada,  $5.00. 
Foreign,  $10.00.  Copyright  1930.  by  Motion  Picture  News,  Inc.,  United  States  and  Great  Britain.  Title  registered  in  United  States  Patent  Office  and  foreign  countries. 
Entered  as  second  class  matter  at  the  Post   Office.  New   York,  April  22,    1926,"  under  Act  of  March    3     1879. 


A  u  gust    16  ,    1  *•>  3  0 


M  o  t  i  o  ii    I'  i  c  I  u  r  e    N 


To  Clean  Up  Film  Under  Zoning  Plan 
60  Days  After  First  Run  Protection 


Here's  Why 

Sid  Grauman,  "master"  showman  of 
the  West,  and  Howard  Hughes,  "mas- 
ter" producer-angel,  have  come  to  the 
parting  of  the  ways,  despite  the  agree- 
ment which  is  said  to  have  tied  down 
Grauman  to  the  post  of  "chief  boss" 
in  exploiting  the  air  film. 

The  split  came  about,  so  it  is  said, 
when  the  press  gave  the  publicity 
breaks  to  Sid  and  left  Howard  out  in 
the  cold. 

Some  there  are  who  say  Hughes  was 
right  in  demanding  a  showdown,  since 
he  put  up  the  money  to  make  the 
vehicle,  and,  besides,  took  plenty  of 
raps  from  the  trade  and  fan  press  for 
spend'ng  so  much  time  and  money  on 
its  production. 


Public  Prefers 
Talkers;  Legit 
Out  in  Canada 


Toronto  —  Famous  Players  Canadian 
Corp.  has  not  banned  legit  shows  in  its 
various  theatres,  but  has  closed  its  legitim- 
ate booking  offices  because  of  public  apathy 
for  this  type  of  entertainment,  according 
to  Arthur  Cohen,  managing  director  of  the 
company. 

The  public  has  decided  the  matter  for 
the  company,  he  says,  showing  "a  decided 
preference"  for  talkers  at  50  and  65  cents. 
The  talkers,  he  believes,  have  sounded  the 
deathknell  of  profitable  legitimate   business. 

There  are  houses  of  the  circuit  available 
for  legitimate  bookings  to  accommodate 
road  companies  touring  the  Dominion, 
Cohen  savs. 


Richmond  Goes  All-Film; 
Last  House  Drops  Vaude 

Richmond,  Va. — This  center  of  Southern 
tradition  will  make  a  complete  capitulation 
to  pictures  by  fall  with  decision  to  turn  the 
National,  closed  for  several  weeks,  to  a 
straight  film  policy  minus  vaudeville.  The 
re-opening  date  is  August  25  and  the  pic- 
ture, "Big  Boy."  There  may  and  prob- 
ably will  be  an  occasional  road  show  shown 
at  the  Lyric  or  Mosque,  but,  by  and  large, 
it  is  pictures  that  will   dominate. 

Elmer  H.  Brient,  manager  of  the  Na- 
tional for  the  last  year,  has  been  trans- 
ferred by  Wilmer  and  Vincent  to  New  York 
and  so  far  his  successor  has  not  been  named. 
Leon  K.  Stepanian,  however,  remains  as 
assistant. 


Western  Electric  Service 
Calls  Cut  to  5  Per  Cent 

Calls  for  servicing  of  theatres  equipped 
with  Western  Electric  reproducers  have 
decreased  to  five  per  cent  in  recent  weeks. 
Previously  the  figure  bad  been  21  per  cent 


Would    Bring    Product    While 

Still  Fresh   to   Theatres 

And  Bolster  the  B.O. 


Film  will  be  played  "right  out  of  the 
can"  and  its  exhibition  life  cleaned  up  60 
days  after  first-run  protection  has  expired 
if  the  zoning  plans  proposed  and  now  un- 
der discussion  in  a  number  of  key  cities 
throughout  the  United  States  are  adopted, 
according  to  an  inside,  authoritative  analy 
sis  made  for  Motion  Picture  News. 

The  Hays  office  is  out  after  complete  zon- 
ing with  every  theatre  in  the  United  States 
catalogued  and  its  protection  stipulated  for 
Film  Boards  of  Trade  and  distributors  to 
follow.  It  is  claimed  by  advocates  of  the 
plan  that  for  the  first  time  in  the  history 
of  the  business  all  exhibitors  in  the  coun- 
try will  know  definitely  when  releases  are 
to  reach  them  as  against  the  hit-and-miss 
method  which   prevails  now. 

In  many  exchange  centers,  the  protection 
afforded  varies  in  accordance  with  the  deals 
worked  out  by  the  theatre  and  the  exchange 
manager.  In  a  Mid-western  city,  for  in- 
stance, one  distributor  gives  a  specific  the- 
atre 60  days;  another  exchange,  45  days, 
and  a  third  30.  This  .applies  to  first  runs 
as  well  with  the  result  that  the  subsequent 
runs  are  in  a  perpetual  quandary  trying  to 
figure   out   when   pictures   will   reach  them. 

From  the  inside,  the  information  has  it 
that,  while  first  runs  are  to  be  favored  in 
point  of  area  and  days  in  view  of  the  big 
rentals  they  pay  for  product,  the  radius  of 
the  territory  in  which  they  are  to  be  af- 
forded protection  is  to  be  trimmed  as  well 
as  the  number  of  days  in  order  to  introduce 
uniformity  into  the  system. 

From  the  exhibitor  angle,  those  familiar 
and  favorable  to  the  plan  are  of  the  opinion 
that  the  move  will  be  one  of  the  most  sig- 
nificant ever  undertaken  to  bolster  up  box- 
offices  of  second,  third  and  all  other  runs 
behind  the  first  runs.  They  argue  this  will 
come  about  because  it  will  enable  these  the- 
atres to  cash  in  on  the  advertising  cam- 
paigns of  the  first  runs  and  to  actually  play 
product  within  two  months  after  the  pro- 
tection given  the  first  run  has  expired. 

They  tacitly  make  the  off-the-record  ad- 
mission that  exhibitor  complaints  over  film 
getting  to  them  when  it  is  no  longer  fresh 
are  justified,  but  point  out  that  when  the 
new  zoning  system  becomes  effective,  this 
condition  will  be  eliminated. 

Will  Trim  Sales  Costs 

In  so  far  as  the  distributor  is  concerned, 
the  opinion  is  that  this  plan  will  save  mil- 
lions in  overhead  by  substantially  reducing 
sales  costs.  There  are  many  instances  on 
record  now  where  pictures  are  reaching 
small  houses  as  many  as  '12  and  13  months 
after  national  release  date. 

The  extended  bookkeeping  systems  and 
office  operation  expense  entailed  in  keeping 
pace  with  the  current  commercial  life  of 
each  picture  are  expected  to  be  drastically 
trimmed  by  the  60-day  clean-up  period  dis- 
cussed under  the  new  national  zoning 
scheme. 


Tongue-tied  Talkers 

The  situation  involving  broken  film 
and  resultant  whistling  and  stamping 
of  feet  in  the  old  silent  days  has  long 
since  passed  into  the  land  of  ob- 
livion. But,  in  its  place  has  devel- 
oped another  great  American  insti- 
tution:   Tongue-Tied-Talkers. 

The  new-day  technic  brings  the 
same  audience  reaction,  with  the 
added  touch  of  hilarious  laughter, 
what  with  the  mechanical  voice  sud- 
denly disappearing  and  players  ap- 
pearing with  definitely  shaped  lips 
shot  while  in  the  course  of  conversa- 
tion, the  unnaturalness  of  their 
forced  silent  performance  gives  much 
opportunity  for  poking  fun. 


German,  French 
Producers  Make 
Reciprocal  Deal 


Paris — German  and  French  producers 
have  reached  accord  on  a  reciprocal  film 
agreement,  according  to  Charles  Delac, 
president  of  the  cinema  syndicate. 

This  follows  the  recent  deal  made  be- 
tween German  and  American  producers, 
which  divided  the  world's  talking  picture 
markets  with  the  exception  of  France. 
German  producers,  it  is  stated,  will  in- 
crease imports  of  French  films  in  return 
for    equipment    concessions    in    France. 


Pathe  to  Make  Four  in 
England;  Stars  in  Them 

Hollywood — Ann  Harding,  Helen 
I  welvetrees,  Constance  Bennett  and  Wil- 
liam Boyd  are  each  slated  to  star  in  a  pic- 
tine  to  be  produced  by  Pathe  in  England  in 
conformity  with  the  provisions  of  the 
British   quota  law. 

Paul    Stein,    Tay    Garnett,    Russell    Mack 
and   E.   H.   Griffith   will   direct. 


More  Dough  Free- Lancing, 
So  Gordon  Quits  M-G-M 

Hollywood — Commencing  Sept.  1,  Gavin 
Gordon  will  free-lance,  having  persuaded 
M-G-M  to  cancel  contract  ural  obligations 
made  one  year  ago.  Recently,  Gordon  ap- 
peared as  lead  opposite  Greta  Garbo  in 
"Romance."  The  "run"  on  male  leads  is 
understood   to   be   the    reason    for   the   split. 


Devaney  Heads  Circuit 
For  RKO  in  Canada 

Toronto — Leo  Murray  Devaney  has  as- 
sumed direction  of  RKO  theatres  in  Cana- 
da, coming  here  from  Detroit.  Daveney 
formerly  was  general  manager  in  Canada 
for  Fox,  later  serving  as  sales  manager  for 
the  Canadian  Universal  company. 


?? 


.1/  o  t  i  on    P  i  c  t  u  r  c    N  e  w  s 


Publix  Reducing 
Operating  Costs 
$1,000,000  Year 


^pproximatel)  $1,000,000  a  year  is  be- 
ing lopped  off  Publix's  operating  costs  a- 
a  result  of  the  order  to  retrench  broadcast 
all  over  the  country  by   Sam  Katz. 

The  entire  theatre  organization  has  been 
or  is  being  tightened.  In  some  instances,  di- 
visional advertising  managers  have  been 
placed  in  charge  of  theatres  and  house  man- 
agers cither  let  out  or  absorbed  elsewhere 
in  the  organization.  The  total  number  of 
employees  has  been  slashed  since  the  order 
to  cut  was  put  into  effect,  but  wherever 
possible,   employees   have   been   retained. 


Patterson  Gets  2  States 
To  Operate  for  Publix 

Atlanta — Willard  C.  Patterson,  until  now' 
district  manager  in  charge  of  Publix  opera- 
tions in  Atlanta  and  Birmingham,  has  been 
placed  in  charge  of  all  of  Alabama  and 
Georgia.  This  is  a  result  of  a  split-up  in 
territorial  alignments  reported  to  have  been 
brought  about  by  Sam  Katz's  decision  to  ef- 
fect economies  in  operation. 

Patterson,  one  of  the  most  experienced 
and  best  known  theatre  operators  in  the 
Southeast,  will  now  be  chief  of  approxi- 
mately   14    theatres. 


Hard-Hearted  Hollerwood 

What  ever  happened  to  the  grand 
old  standby:  "there's  a  tear  for  every 
smile   in   Hollywood?" 


Fox  Sales  Now 
Lead  Last  Year 
By  Seven  Weeks 


Fox  sales  are  running  seven  weeks  ahead 
of  last  year.  More  accounts  will  have  been 
closed  by  this  week-end  by  James  R. 
Grainger  and  his  sales  force  than  were  on 
the  books  by  Oct.  1  of 
last  year.  Practically 
every  key  city  of  the 
United  States  and 
Canada  has  been  closed 
on  the  new  product. 

Under  the  plan 
adopted  this  year  by 
Grainger,  the  home  of- 
fice concentrates  on  na- 
tional circuits,  branch 
managers  on  local 
chains  and  key  cities 
and  salesmen  devote 
their  time  almost  ex- 
clusively to  subsequent 
run  and  small  town  accounts. 


James     R.     Grainger 


Finkelstein  and 
Friedman  Out  In 
Publix  N.W.  Slash 


Minneapolis — Harold  Finkelstein  and 
Hen  Friedman  are  first  to  feel  the  axe  in 
the  economy  campaign  launched  by  Publix. 
Friedman's  real  estate  department  has  been 
abolished  entirely  and  the  expansion  pro- 
gram of  the  circuit  halted  in  Northwest 
states.  All  departments  are  to  be  subjected 
to  the  pruning  knife.  Motion  Picture 
News  has  been  informed,  with  a  number 
of  houses  now  in  the  red  slated  to  go  dark. 
A  number  of  others  are  scheduled  for  the 
gate,   it   is   reported. 


"Big  Trail''  After  "Heir 

Hollywood — "Hell's  Angels"  is  slated  to 
give  way  to  "The  Big  Trail,"  the  first  or 
second  week  of  September.  "The  Big 
Trail"  has  been  filmed  on  the  Grandeur 
film  and  will  open  at  Grauman's  Chinese 
as  soon  as  completed. 


Fairbanks'  Next  Titled 

Hollywood — "Reaching  for  the  Moon"  is 
title  of  Douglas  Fairbanks'  new  picture. 
The  story,  a  modern  one,  is  by  William 
\nthony  McGuire.  It  will  be  Irving  Ber- 
lin's first  film  production.  Edmund  Gould- 
ing  will  direct. 


THOSE    INDEPENDENTS    ARE    STILL   IN 


(Continued  from  page   18 1 


So  far  then,  three  points  for  the  independent: 

1.  The  failure  of  producer  theatres  to  maintain  their  level 
and  the  necessity  of  turning  to  independents  to  maintain  sale 
grosses. 

2.  The  cessation  of  theatre  expansion  because  of  the  money 
market  deflation  and  the  approach  of  the  saturation  point  in 
big   circuit   operations. 

3.  The  inability  of  the  chains  to  give  the  theatre  personal 
attention  to  the  consequent  benefit  of  individual  management. 

Needed  to  Battle  Law-Makers 

IT  IS  also  understood  in  New  York  that  the  line  of  legis- 
lative defense  throughout  the  country  is  the  small  operator, 
the  fellow  who  knows  his  congressman,  the  chap  who  was 
running  the   picture   show    for  many  years  before  the  circuits 
stepped  in. 

Today  with  the  spectre  of  chain  legislation  rearing  its  head 
in  man)  sections  of  the  country,  the  major  factors  in  the 
industry  are  realizing  that  they  must  have  the  little  fellow- 
help  them  through  the  fight. 

Another  reason  why  the  independents'  future  appears 
brighter. 

A  Case  of  Brains,  Not  Brawn 

HERE'S   a   significant    observation  made  by  the   Depart- 
ment   of    Commerce,    dealing    with    retailers    and    how 
they    tit    into   the   chain   picture.   The   department    states 
thai    the    independent    operator   in   all    businesses   will    maintain 
bis   place  in  direct   proportion  to  the  efficiency   with  which  he 
performs  his  duty  to  his  community. 


New  methods  and  new  developments  have  changed  the 
course  of  American  business  in  the  last  few  years,  but  the 
fundamentals  of  retailing  remain  the  same.  The  independent 
who  thinks  clearly,  acts  smartly  and  makes  use  of  the  advan- 
tages which  are  his — and  not  the  chains' — stands  more  than  a 
fighting  chance  to  survive. 

At  the  same  time,  it  must  be  recognized  that  incompetents 
in  any  business  must  go ;  that  they  would  have  been  weeded 
out,  despite  the  growth  of  chain  theatres 

"In  Union  .  .  . " 

IX  YOUR  own  territory,  score  charges  are  proving  worri- 
some   and    there   is    trepidation,    mixed    with    speculation, 
over    zoning.    Insofar    as    remedies    for    these    and    other 
bothersome   trade   practices  are  concerned,   the   best,   quickest 
and  most  effective  way  out  of  your  troubles  is  to  solidify  your 
own    organization,    locally,    and    state-wide. 

You  should  bear  in  mind  that  the  producers  and  distrib- 
utors traveled  at  cross  purposes  until  they  banded  together  in 
a  strongly  welded  organization  of  their  own.  Charles  C.  Pet- 
tijohn   is   here  today  as  the   spokesman   for  that  association. 

Linking  Up  the  Chain 

THE   exhibitors   in   the   Southeast   or   any   other   territory 
in   the    United   States   hold   a   vast,    potential   but    unor- 
ganized power  in  their  hands. 
If  they  don't  concentrate  it  and  bring  it  into  play  for  their 
benefit    locally    and    perhaps    nationally    by    union    with   other 
associations,   as   judgment   may  dictate,    they   are   overlooking 
the  practical   way  out  of  the  woods. 

K  ANN 


August    16,    1  9  3  0 


M  o  t  i  o  n    Plot  u  re    News 


23 


Protection   Is  Rally  Cry   of  Allied  in 
Membership  Drive;  Court  Action  Soon? 


Can  It  Be? 

A  bunch  of  New  York  executives 
were  caught  by  a  MOTION  PICTURE 
NEWS  newsbound  in  the  midst  of  a 
heated  argument  as  to  who  was  "the 
most  modest"  individual  in  the  East- 
ern film  fraternity. 

After  the  casualties  were  counted, 
Oscar  Cooper,  Universal  press  agent, 
emerged  with  the  most  votes. 


See  Patee  Lease 
As  Fox  Entry  in 
Lawrence,  Kas. 


Lawrence,  Kas. — Midwest  Film  Distribu- 
tors of  Kansas  City  have  taken  a  long-term 
lease  on  the  Patee  here.  The  theatre,  said 
to  have  been  the  first  motion  picture  house 
west  of  the  Mississippi,  belonged  to  C.  M. 
Patee,  who  died  last  month.  Patee  claimed 
to  have  been  the  first  exhibitor  in  the 
United  States.  Since  his  death  the  theatre 
has  been  operated  by  a  brother  and  a 
nephew. 

Glen  Dickinson,  president  of  Glen  W. 
Dickinson  Theatres,  inc.,  started  his  the- 
atre career  here  and  has  operated  two 
houses  in  opposition  to  the  Patee,  although 
of  late  the  competition  has  not  been  keen 
as  the  latter  house  had  no  sound  equipment. 
Midwest  Film  Distributors  formerly  was 
associated  with  Midwest  Theatres,  Inc., 
whose  houses  were  taken  over  by  Fox.  It 
is  rumored  here  that  the  acquisition  of  the 
Patee  by  Midwest  Films  may  be  a  first  step 
in  a  plan  by  Fox  to  invade  Lawrence  as 
competition  to  Dickinson,  if  later  Fox 
should  take  over  the  house  from   Midwest. 

Midwest  will  remodel  the  theatre  and  in- 
stall Western  Electric  equipment.  A  few 
weeks  before  Patee  died,  the  veteran  show- 
man told  Motion  Picture  News  that  he 
never  would  install  a  sound  system,  declar- 
ing that  his  patrons  preferred  silent  pic- 
tures. 


Warning  Sounded  on  Agents 

Any  dealing  of  theatrical  managers  with 
agents  not  holding  Actor's  Equity  Ass'n. 
licenses  will  be  considered  an  unfriendly  act 
by  the  organization,  it  stated  this  week. 


More  New  Contracts 

Hollywood — William  Bakewell  has  sign- 
ed a  new  contract  with  M-G-M. 

Jules  White  and  Zion  Meyers,  producers 
of  the  all-dog  comedy  series  which  M-G-M 
is  releasing,  have  also   signed  new  pacts. 


Panama  Manager  in  N.  Y. 

Harry  Novak,  Paramount  manager  at 
Cristobal,  Panama,  is  in  New  York  on  his 
annual  visit. 


Independents  Assail  Companies' 

Attitude  on  Question;  to 

Invade  Iowa 


Abram  F.  Meyers 


Washington — Protection  is  to  be  the  ral- 
lying cry  around  which  Allied  States  Ass'n. 
will  make  its  membership  drive.  The  cam- 
paign has  for  its  object  the  establishment 
of  Vllied  units  in  all  key  cities  of  the 
United  States,  under  di- 
rection of  President 
Abram  F.  Myers. 

Allied  will  take  the 
stand,  Motion  Picture 
Xews  learns,  that  the 
distributors'  position  on 
the  protection  issue  is 
untenable,  and  will  call 
upon  independents  in 
all  territories  to  work 
against  the  fixing  of 
protection  schedules  as 
proposed  by  distribu- 
tors. 

\t  their  meeting  at 
Minneapolis,  Allied  directors  bitterly  as- 
sailed the  protection  program  of  distribu- 
tors, and  hinted  that  the  plan  might  jeopard- 
ize adoption  of  the  proposed  standard  form 
of  agreement. 

Sees  Trade  Restraints 

The  protection  program  is  regarded  by 
the  independents  as  restraint  of  trade  and 
they  are  marshaling  their  forces  to  combat 
it.  The  government's  trial  of  the  Coast  con- 
spiracy case  is  to  be  awaited,  after  which 
the  independents  are  reported  prepared  to 
start  legal  action  in  a  number  of  territories. 
The  New  Jersey  association,  a  unit  of  Al- 
lied, recently  instructed  its  officers  to  start 
court   proceedings   on  the   protection    issue. 

Allied  directors  at  the  Minneapolis  ses 
sion  drafted  plans  for  their  national  expan- 
sion. Iowa  was  decided  upon  as  the  first 
territory  to  he  invaded,  Allied  leaders  hav- 
ing been  invited  to  the  Des  Moines  meet- 
ing held  Tuesday. 


Bans  Noises  on  N.  Y. 
Tiny  Links  After  11  P.M. 

Miniature  golf  courses  must  discontinue 
all  noises  on  their  premises  after  11  P.M., 
under  terms  of  an  order  issued  in 
New  York  by  Health  Commissioner  Wynne. 
The  commissioner  says  he  has  no  objec- 
tion to  the  courses  remaining  open  until 
3  A.M.,  but  all  noise  must  cease  at  11  P.M. 


Bader  to  Coast 

David  Bader,  collaborating  with  John 
Drinkwater  in  preparatiofi  of  Carl  Laem- 
mle's  life  story,  leaves  Saturday  for  Hol- 
lywood. He  returned  from  a  data-hunt- 
ing tour   in  Europe  this  week. 


M-G-M  Re-Signs  Keaton 

Hollywood — M-G-M  has  just  signed  a 
new  contract  with  Buster  Keaton.  It's  a 
long-term  affair. 


Charlotte  Sets  Date 

Charlotte — Aug.  19  has  ben  set  as 
the  date  for  the  next  meeting  of  the 
zoning  committee  here.  C.  C.  Petti- 
john  of  the  Hays  office  addressed  a 
conference  here  Tuesday  following  his 
visit  to  the  Atlanta  convention  of  the 
Southeastern  exhibitor  unit.  About 
35  exhibitors  and  distributors  attended 
the  initial  meeting  here. 


Free  Shows  in 
West  Flourish 
In  Spite  of  Ban 


Minneapolis — Although  they  are  ex- 
pressly barred  under  terms  of  the  various 
forms  of  contract  now  in  existence,  free 
shows  are  declared  flourishing  in  this  ter- 
ritory. Free  shows  have  been  a  problem 
here  for  several  years  and  at  one  time 
nearly  wrecked  small  town  business  in  the 
territory. 

Towns  where  tree  shows  are  reported 
operating  are:  Williams  Bay  and  Wausaw, 
Wis. ;  Watson,  Halloway,  Clara  City  and 
Darners.  Minn. ;  Wolsey  and  Fingal,  N.  D. ; 
Lake  City,  S.  D.,  Bennet,  Wolbach,  Hardy, 
Kenesaw,  Comstock,  Platte  Center,  Carle- 
ton,  College  View,  Neb.,  and  Dallas  Center. 
la. 


Roach  and  Loew  Confer  on 
Foreign  Language  Films 

M-G-M  will  augment  its  foreign-language 
production  staff  with  plans  for  the  expan- 
sion now  under  discussion.  Hal  Roach  is 
in  New  York  in  connection  with  company 
plans,  having  flown  here  from  the  Coast 
in  his  private  plane  with  Arthur  Loew  and 
Ludwig  Lawrence,  special  foreign  repre- 
sentatives. 


Sues  Fox  for  $150,000 

Hollywood — Mrs.  Ruth  Eastman  and  her 
daughter.  Patricia  Anne,  have  filed  suit 
against  Fox  Film,  the  Tanner  Motor  Livery 
and  others  seeking  $150,000  damages  for 
the  death  of  George  E.  Eastman,  camera- 
man, in  an  airplane  accident  off  Palos 
Verdes. 


Buying  Anderson  Contract 

Hollywood — John  Murray  Anderson  re- 
turns to  the  Coast  this  week  and  it  is  re- 
ported that  Universal  will  buy  up  his  con- 
tract as  it  has  not  scheduled  musicals  for 
the  coming  season  and  therefore  will  not 
need  his  services. 


News  Reel  House  in  U.  K. 

London — The   Shaftesbury   Pavilion  goes 
to  a   newsreel  policy  shortly. 


24 


Motion    Picture    News 


I u g ust    16,    19 3 0 


Fox  West  Coast  in  Price  Slashing  War 
On  Tom  Thumbs;  Using  Dark  Houses 


Franklin    Expanding    in    New 

Field  at  Reduced  Prices  to 

Combat  Competition 


Hollywood — Price  slashing  is  to  be  em- 
ployed by  Fox  West  Coast  to  combat  the 
Tom  Thumb  golf  craze.  The  move  was 
divulged  by  Harold  B.  Franklin,  presi- 
dent of  the  circuit,  in  announcing  that  the 
company  intends  to  continue  to  expand  in 
the  new  held. 

"The  Fox  West  Coast  Theatres,"  he  says, 
will  continue  their  expansion  in  regard  to 
the  miniature  golf  courses,  which  we  be- 
lieve may  prove  an  auxiliary  to  theatre  op- 
eration," a  statement  issued  by  Franklin 
asserts.  "It  is  our  purpose,  when  thor- 
oughly organized,  that  Fox  West  Coast  pa- 
trons may  have  access  to  such  courses  at 
greatly  reduced  prices  of  admission.  Land- 
scape gardeners  and  architects  are  being 
employed  to  perfect  this  diversion  up  to  the 
highest   standards." 

Like  the  Fox  theatres  in  the  East,  the 
Coast  chain  plans  to  establish  indoor 
courses  in  dark  theatres.  The  first  is  to  be- 
established  in  the  old  De  Luxe  house  here, 
with  plans  now  under  way  for  utilizing 
other  houses  similarly. 


Golf  "Clubs"  Are 
New  Bugaboo  for 
Harried  Showmen 


San  Antonio — Texas  theatre  owners  and 
managers  are  facing  an  added  bugaboo.  For 
months  they  have  been  worrying  themselves 
sick  over  patronage  taken  away  from  them 
by  miniature  golf  courses. 

Now  comes  an  enterprising  miniature 
golf  course  owner  of  this  city  who,  after 
acquiring  a  chain  of  local  Tom  Thumb 
courses,  has  started  a  club  system  that  is 
sweeping  the  city.  The  dues  in  the  club 
are  $1  monthly  and  for  this  sum  you  can 
play  day  or  night  on  any  of  the  chain 
courses  and  as  often  as  you  like.  As  the 
club  grows,  additional  courses  are  taken  in- 
to the  chain. 

So  successful  has  the  plan  operated  in 
San  Antonio,  this  enterprising  golf  course 
owner  is  planning  to  invade  Houston,  Fort 
Worth  and   Dallas. 


First  Fox  Miniature 
Course  to  Open  Aug.  18 

Opening  of  the  Kew  <  iardens,  L.  I.,  indoor 
golf  course  of  Fox  Theatres  is  scheduled 
\ng.  IX.  It  will  be  housed  in  the  kew  Gar- 
dens Theatre  and  will  lie  the  firsl  theatre 
golf  course  operated   by  tin-  circuit. 


Tom  Thumbs  Close  at  Midnight 

Jersey  City,  N.  J. — Midnight  closing  of  all 
Tom  Thumb  golf  link-  here  ha-  been  or- 
dered. 


Shrimp 

Golf 

Suffers 


St.  Louis — Tom  Thumb  golf  is  taking  the  rap  here  as 
the  field  is  greatly  overcrowded.  The  courses  profited  by 
ideal  weather,  but  with  the  advent  of  cooler  temperature 
they  are  in  for  what  looks  like  tough  sledding.  This  will 
bring  with  it  the  real  test  of  the  draw  of  the  miniature 
courses. 

A  number  of  exhibitors  here  are  entering  the  new  field 
of  competition,  some  of  them  deserting  exhibition  in 
favor  of  shrimp  golf. 


Regulation  Golf 
At  Night  a  New 

Woe  in  "Caseyr 


Kansas  City — More  competition  for  the- 
atres was  born  here  when  the  first  illumi- 
nated 9-hole  golf  course  of  the  Eastwood 
Hills  Country  Club  was  inaugurated.  Sixty 
amateurs  and  professionals  played  in  the 
opening  tournament.  The  course  is  now 
open  to  the  public  at  regular  green  fees  and 
is  drawing  heavy  crowds. 

The  9-hole  course  is  controlled  by  one 
switch,  the  original  plan  being  to  control 
each  fairway  separately,  illuminating  only 
the  holes  being  played.  But  the  expense  of 
such  an  arrangement  was  greater  than  the 
expense  of  keeping  the  whole  course 
lighted.  It  has  cost  the  club  about  $1,000 
a  hole  for   lighting  equipment. 

At  present  the  lighted  course  is  not  con- 
sidered serious  competition  to  theatres,  but 
there  is  now  talk  of  other  clubs  going  in 
for  night  golf.  Then  regular  golf  and  Tom 
Thumb  courses  may  go  hand-in-hand  a-  a 
bugaboo  to  the  box  offices. 


Pigmy  Plots  Okayed  for 
Sundays;  Shows  Barred 

Roanoke,  Va. — Allen  Jenkins,  proprietor 
of  the  Strand,  operated  his  playhouse  one 
Sunday  afternoon  recently  despite  the  Blue 
Law-  because  miniature  golf  courses  were 
given  the  right  to  run  Sabbath  afternoons 
by    a    Roanoke   court. 

He  was  find  $500  but  appealed  and  the 
case  will  be  tried  before  a  jury  in  the  Hus- 
ting's  court,  which  gave  the  golf  course-  the 
right  to  operate. 

According  to  Jenkins'  testimony,  132 
patrons  were  admitted  to  his  bouse,  which 
caters  to  colored  persons,  and  25  white  per- 
sons wanted  to  attend,  but  were  turned  away. 
Tlie  performance  was  given  at  night  after 
church  services  were  held. 


2-Way   Bet 

Detroit — L.  A.  Young,  Tiffany  presi- 
dent, gets  them  going  and  coming.  In 
addition  to  his  picture  interests 
Young  sponsors  manufacture  of  a  golf 
club,  so  that  the  Tom  Thumb  craze 
is  right  up  his  alley. 


New  York  Eyes 
Midget  Golf  in 
Licensing  Move 

Albany — New  York  >tate  may  license 
Tom  Thumb  golf  courses.  W.  P.  Cape-. 
secretary  of  the  State  Conference  of  May- 
ors, with  headquarters  in  Albany,  N.  Y.,  i- 
busy  these  days  ascertaining  the  number  of 
such  courses  in  New  York  state,  particu- 
larly in  cities,  attendance  figures  and  also 
as  to  whether  or  not  they  are  operating  on 
Sundays. 

A  bill  may  be  presented  at  the  session  of 
the  State  Legislature  opening  in  Januarj . 
calling  for  the  regulation  and  licensing  of 
this  new  pastime.  In  all  probability  New 
York  will  follow  Kansas  in  the  drafting  of 
a  law  calling  for  a  license  fee  of  $50  from 
each  course.  It  is  possible  that  the  act  will 
also  carry  a  clause  to  the  effect  that  in  case 
of  infraction  of  rule.-,  the  license,  which  will 
not  be  transferable,  will  be  revoked. 


Late  Hours  Net 
Fine  of  $200  to 
"Golf"  Operator 


Chicago — Leo  Harrington,  manager  of  a 
miniature  golf  course  in  the  lulgewater  dis- 
trict (north),  was  fined  $20(1  and  costs  in 
Municipal  Court  for  operating  the  place  too 
late  at  night.  Though  the  Court  did  not 
-et  an  arbitrary  closing  hour  for  the  course 
in  the  future,  the  complainants  were  invited 
to  place  charges  against  the  course  oper- 
ator at  any  time  their  slumbers  were  dis- 
turbed at  unreasonable  hours  henceforth. 
Judge  John  H.  Lyle  promised  to  asse--  a 
similar  fine  each  and  every  time  similar 
charges  were  substantiated. 

Nearby  resident-  complained  that  they 
were  kept  awake  at  all  hours  of  the  night 
by  the  shouts  of  inebriated  patrons  of  the 
course  and  by  noisy  workers  making  late 
repairs   on   the   link-. 


Aug  ust    16,    1  9  3  0 


M  o  I  i  o  ii    P  i  c  I  ii  r  e    N  e  zv  s 


25 


Two  Boys  Named  Sammy  and  Tommy 
Find  New  Wav  to  Trim  Exhibitor  at  Golf 


Mary  Falls 

Hollywood— Mary  Pickford  is  the 
latest  picture  celeb  to  go  in  for  minia- 
ture golf  in  a  big  way.  She  started 
work  on  an  elaborate  18-hole  course 
at  the  edge  of  Beverly  Hills  and  will 
operate  it  as  a  sideline  to  her  picture 
activities.  The  star  has  many  other 
investments  but  this  is  the  first  of 
this  type  she  has  made. 

William  Seiter,  First  National  direc- 
tor, is  the  owner  of  one  of  the  putt- 
putt  courses  in  Hollywood. 


Temperature  Drop 
Proves  Tonic  to 
Chi  Box  Offices 


Chicago — Delightfully  cool  weather  re- 
turned to  the  Loop  and,  persisting,  sent  box- 
office  grosses  to  new  highs  all  around  the 
town.  Outlying  theatre  managers  had  the 
pleasure  of  seeing  listless  workmen  putter- 
ing around  deserted  miniature  golf  courses 
while  the  sidewalks  in  front  of  their  own 
establishments  were  crowded  with  holdouts 
waiting  for  a  theatre  seat. 

In  the  Loop,  "Manslaughter"  (Para- 
mount) was  off  to  holdout  business  after 
good  reviews.  The  five-dav  draw  was  esti- 
mated at  $42,000.  "Common  Clay"  (Fox) 
was  also  holding  them  out  for  the  third 
week  at  the  Roosevelt,  where  the  picture  is 
playing  to  adults  onlv.  The  Oriental  with 
•The  Way  of  All  Men"  (F.  N.)  and  Helen 
Kane  on  the  stage  was  also  registering 
capacity  business,  only  slightly  behind  that 
of  the  Chicago.  "Holiday"  (Pathe)  is  an- 
other, but  less  sensational,  money  picture  at 
the  United  Artists.  "The  Dawn  Patrol" 
(F.  N.)  opened  its  third  week  at  McVick- 
ers  to  slightly  better  than  average  business. 

Universal  had  two  "pinks"  (adults  only) 
doing  good  business  next  door  to  each  other 
on  Randolph  Street.  "What  Men  Want" 
opened  at  the  Garrick  Sunday,  while  the 
Woods,  next  door,  took  "Little  Accident" 
today.  The  only  flop  was  "Cock  o'  the 
Walk"  (Sono  Art-World  Wide)  which, 
after  four  days  at  the  Castle  during  which 
it  grossed  only  $1,800  (65%),  was  jerked. 
"Hell's  Island"    (Col.)    replaced   it. 


Reubenson  Sails 

Reg  Reubenson  of  Seventh  Ave.  Films, 
Ltd.,  London,  sailed  Tuesdav  from  New 
York   for    England. 


'Ingagi"  Banned 


Memphis — Because,  it  is  alleged,  the  film 
is  not  authentic,  "Ingagi"  has  been  barred 
by   local   censors. 


The  Jig's   Up,  Mates,  They're 

Going  to  Keep  Them  Going 

All  Winter 


Washington — Just  when  thousands  of 
theatre  owners  in  all  sections  of  the  coun- 
try were  beginning  to  count  the  days  until 
wintry  blasts  would  blast  those  blasted  min- 
iature golf  courses,  up  pops  Uncle  Sammy 
with  a  brand  new  idea  which  will  enable 
the  Tom  Thumbs  to  stay  open  all  year. 

The  Department  of  Commerce,  after  a 
study  of  new  uses  for  cotton,  discovered  that 
all-year  use  of  miniature  golf  links  may  be 
made  practical  through  the  use  of  cotton 
duck  or  canvas  enclosures.  And  with  an- 
nouncement of  the  discovery  went  the  hopes 
of  more  than  one  theatre  owner  who  had 
been  made  to  feel  the  pinch  of  the  new 
and   serious  competitor. 

The  present  number  of  these  enterprises 
i-  figured  by  the  government  at  25,000,  with 
a  total  investment  value  of  more  than  $125,- 
ii'iil.OOO.  The  growth  has  been  particularly 
rapid  this  year,  increasing  15,000  courses 
with  an  estimated  value  of  $45,000,000  in 
the   early    Spring  to   the    current   total. 

The  gross  income  from  the  average 
course,  according  to  information  received 
by  the  department,  for  a  season  of  six  to 
ten  months  indicates  that  the  business  is 
generally  profitable.  Many  towns  having 
less  than  10,000  inhabitants  were  found  to 
have  as  many  as  four  courses,  all  running 
"in  the  black."  Development  of  the  field 
has   given  employment  to  thousands. 


Crawford  Film  History 
Being  Published  Abroad 

"Men  in  the  Movie  Vanguard"  by  Mcr- 
ritt  Crawford  is  being  published  simultane- 
ously in  "Cine  Mundial,"  Spanish  publica- 
tion, and  "Le  Nouvel  Art  Cinematogra- 
phique,"  French  journal,  edited  by  Maurice 
Nbverre.  Crawford  is  credited  by  Noverre 
with  preserving  the  historic  truth  concern- 
ing the  origin  of  films.  He  attributes  the 
invention  of  pictures  to  Dr.  E.  J.  Marey 
and  perforations  to  Emile  Reynaud. 


Franklin  to  Attend  Meet 

Hollywood — Attending  his  first  session 
as  an  active  member,  Harold  B.  Frank- 
lin, president  of  Fox  West  Coast  Theatres, 
will  meet  with  other  members  of  the  Cali- 
fornia State  Chamber  of  Commerce  at  Del 
Monte    during    the    latter    part    of    August. 


Looking  'Em  Over 

Charles  ("Chick")  Lewis,  chairman 
and  editor  of  the  Managers'  Round 
Table  Club  of  Motion  Picture  News, 
has  left  Hollywood  on  the  next  lap 
of  his  nation-wide  tour.  Read  his 
yarn  on  "Looking  Over  the  Field 
with  'Chick' "  on  the  Club  pages  and 
get  the  low-down  on  his  observations 
and  confabs  with  exhibitor  person- 
alities in  the  U.  S  and  Canada. 


One  Gorilla!  20  Bucks 

{Mews   It  run 

Los  Angeles — Leaving  the  ethical 
aspects  of  the  motion  picture,  "In- 
gagi," to  Will  H.  Hays  and  others, 
Milton  Phillips  is  concerning  himself 
with  an  effort  to  collect  $20  for  one 
day's  work  as  the  film's  gorilla. 

"They  said  I  didn't  make  a  good 
gorilla,"  Phillips  told  Deputy  Labor 
Commissioner  Thomas  Barker.  "They 
refused  to  pay  me.  I  insist  I  could 
be  as  good  a  gorilla  as  anyone  else 
and  am  entitled  to  the  $20." 


Kansas  Governor, 
Foe  of  Industry, 
Licked  at  Polls 


Kansas  City — Frank  Haucke  was  nomi- 
nated for  governor  of  Kansas  by  the  Re- 
publicans in  the  primary  election,  piling  up 
a  substantial  lead  over  Gov.  Clyde  M.  Reed. 
Kansas  exhibitors,  regardless  of  party  af- 
filiations, were  more  or  less  pleased  with 
the  outcome  as  Gov.  Reed  has  not  looked 
upon  the  industry  with  any  great  amount  of 
favor. 

Gov.  Reed's  attitude  toward  censorship 
has  been  one  of  strict  enforcement  and 
several  times  he  has  called  the  Kansas 
censor  board  "on  the  carpet"  for  not  cut- 
ting out  certain  scenes  in  pictures.  Reed 
also  was  for  enforcement  of  the  Sunday 
closing  laws. 

At  a  convention  of  Kansas  and  Missouri 
theatre  owners  last  year  in  Kansas  City, 
Gov.  Reed  rapped  the  industry  for  alleged 
immoral  stories  and  scenes  and  declared 
that  as  long  as  he  was  governor  he  would 
keep  such  pictures  out  of  Kansas.  The 
attitude  of  Haucke  and  Harry  Woodring, 
Democratic  nominee,  toward  the  picture  in- 
dustry is  not  known. 


"White  Cargo"  Ban  Lifted 

Sydney,  Australia — Appeal  against  the 
ban  on  "White  Cargo,"  imported  here  in- 
dependently by  Jack  Musgrove,  general 
manager  of  Williamson-Tait,  legit  pro- 
ducers, has  been  upheld.  Cuts  totalling  110 
feet  were  made,  it  is  said. 

When  the  chief  censor  banned  this  film 
in  its  entirety  large  newspaper  space  fol- 
lowed for,  as  a  play  it  has  been  very  suc- 
cessful here.  Then,  too,  it  is  British. 
Owing  to  this  fact  the  appeal  board  refused 
to  pass  its  say-so  until  the  public  fan-fare 
had  subsided.  It  waited  two  months  for 
that. 


Bow  in  "Wedding  Night" 

Hollywood — "Her  Wedding  Night"  is  the 
title  selected  for  Clara  Bow's  forthcoming 
talker  for  Paramount.  Ralph  Forbes  will 
play  opposite  Miss  Bow.  "Skeets"  Galla- 
gher and   Charlie  Ruggles  will  have   roles. 


26 


Motion    Picture    N  e  w  s 


A  ugus t    la,    1030 


Tiffany  in  Drive  to  Double  Number  of 
Franchise  Holders;  Allied  Votes  Aid 


Independents     Endorse     Com- 
pact; Hanson  Closes  Deal 
for  Association  Film 


New  franchise  drive  is  to  be  launched  im- 
mediately by  Tiffany  which  aims  to  double 
its  number  of  franchise  holders,  Oscar  Han- 
son, company  sales  manager,  stated  this 
week  upon  his  return  from  Minneapolis, 
where  he  attended  the 
meeting  of  directors  of 
Ulied   States  Ass'n. 

Tiffany  now  has 
2.700  franchise  holders, 
signed  for  five-year  pe- 
riods, Hanson  states. 
Allied  leaders  are  to 
get  behind  the  drive  for 
new   franchise  holders. 

Allied  recently  com- 
pleted a  survey  of  mem- 
bers who  were  queried 
on  their  experience 
with  Tiffany  franchises. 
This  resulted  in  en- 
dorsement of  the  fran- 
chise arrangement  at  the  recent  Minneapolis 
meeting. 

While  at  Minneapolis,  Hanson  completed 
a  deal  with  Allied  leaders  for  cash  settle- 
ment on  the  agreement  of  Tiffany  to  pro- 
duce a  picture  for  Allied,  with  the  latter 
sharing  in  the  profits  from  its  distribution. 
The  new  arrangement,  it  is  stated,  will  en- 
able Allied  to  go  ahead  with  its  plans  for 
expansion  of  the  organization. 


Oscar  Hanson 


Legit  Passing  Out  Is 

Opinion  of  G.  B.  Shaw 

London — It  won't  be  long  now,  so  far 
as  the  legitimate  theatre  is  concerned  in  the 
opinion  of  George  Bernard  Shaw,  which 
explains  his  contract  with  British  Interna- 
tional Pictures  to  produce  "How  He  Lied 
to  Her  Husband." 

"I'm  afraid  the  poor  old  theater  is  done 
for,"  Shaw  said.  "The  theater  may  survive 
as  a  place  where  people  are  taught  to  act. 
but  apart  from  that  there  will  be  nothing 
but  talkies  soon.  All  my  plays  will  be  mack- 
talkies  before  long.  1  have  signed  a  con- 
tract   now    because   I   wanted  some  money'." 

Shaw  says  "Arms  and  the  Man"  prob- 
ably would  be  the  nexl  of  his  plays  made 
into  a  picture. 


Gaynor-Fox  Rift  Nears 
End;  New  Picture  Set 

Hollywood — The  impasse  between  Janet 
<  raynor  and  Fox  is  about  over.  The  recon- 
ciliation is  so  close,  as  a  matter  of  fact,  that 
the  first  picture  under  resumed  relations 
will  be  "The  Princess  and  the  Plumber" 
with    Charles    Farrell   co-starred. 


Auto  Accident  Fatal 

Hollywood — Injuries  received  in  an  auto- 
mobile accident  proved  fatal  to  Leslie 
I  Sates,  screen  player. 


Loew's 

Earnings 

Improve 


Net  of  $10  on  the  common  stock  of  Loew's  for  the  year 
to  end  Aug.  31  is  being  anticipated  by  the  company.  The 
company  soon  is  to  issue  a  statement  showing  earnings  for 
the  12  weeks  ended  June  6  which  will  show  an  improve- 
ment over  the  same  period  last  year. 

Loew's  earnings  are  declared  reflected  in  the  company's 
refusal  to  join  the  stampede  for  theatre  acquisition  which 
has  harassed  other  companies.  A  policy  of  buying  houses 
only  where  real  estate  value  is  sound  has  contributed  to 
the   firm's   position. 


Musicians  Set 
To  Fight  Talkers 
At  Canada  Meet 


Reg'ina,  Sask. — Mechanical  music  in  the- 
atres is  to  be  the  chief  subject  of  discussion 
at  a  conference  to  be  held  here  is  September. 
The  effect  of  such  music  upon  musicians 
throughout  the  Dominion  will  be  discussed 
at  length  at  the  forthcoming  sessions. 


Montreal — Three  delegates  will  be  sent  by 
local  musicians  to  the  Regina  conference  in 
September,  at  which  sound  film  music  in 
theatres  will  be  discussed.  The  local  union 
is  sponsoring  free  concerts  in  municipal 
parks  "to  educate  the  people  to  good  music." 
Proposal  to  boycott  theatres  using  mechani- 
cal music  exclusively  was  discussed  in  de- 
tail at  the  recent  meeting  of  the  union. 

President  J.  T.  Foster  of  the  Montreal 
Trades  and  Labor  Council,  who  recently  re- 
turned from  Europe,  says  that  mechanical 
music  is  not  proving  a  success  in  theatres 
there. 

"Ultimately,"  Foster  said,  "the  public  will 
rebel  against  mechanical  music  and  we  shall 
have  the  human  element  back  in  the  the- 
atres." 


Washington  Musicians 

Refusing  to  Yield 

Washington — Differences  between  musi- 
cians and  theatre  managers  still  remain  un- 
settled despite  a  conference  held  recently. 

Contracts  expire  in  September.  There  are 
no  indications  that  new  ones  will  be  signed 
until  differences  are  settled.  Managers  ob- 
ject to  unions  stipulating  the  number  of 
musicians  to  be  employed  at  each  theatre. 
It  is  claimed  they  might  employ  more  mu- 
sicians from  time  to  time  as  required  if  they 
were  not  bound  by  having  to  employ  a  cer- 
tain number  all  year  round  whether  needed 
i  ir  not. 


Not  a  Bad  Idea  at  That 

Los  Angeles — Leonard  Goldstein  told 
Jimmy  Starr  that  "The  Spoilers" 
should  have  an  all-supervisor  cast. 


Detroit  Strike 
Off;  Operators 
Accept  $5  Cut 

Detroit — Operators    and    exhibitors    here 
have  settled  their  difficulties,  with  only  one 
man  required  in  booths 
of  sound  houses  up  to 
1,500   capacity.    In   ad- 
dition,   a    $5    reduction 
scale   has   been   agreed 
to  in  a  number  of  the- 
atres,  with   $10   reduc- 
tion   granted     some 
houses  until  Sept.  30. 
The   present   scale   is 
to  be  extended  for  two 
years,    under   terms    of 
the     agreement     nego- 
tiated by  H.  M.  Richey, 
business  manager  of  the 
Michigan  exhibitor  as- 
sociation. 
Previously    it    had    been    anticipated   that 
there  would  be  a  strike  Sept.  1,  when  pres- 
ent wage  agreements  were  slated  to  expire. 


H.  M.  Richey 


Unions  Demand 
Wage  Boosts  in 
Boston  Theatres 

Boston — Increased  wages  and  changes  in 
working  conditions  are  included  in  the  new 
contracts  submitted  to  Boston  legitimate  and 
picture  theatres  by  the  Theatrical  Stage 
Employees  and  the  M.  P.  Operators'  unions. 

The  present  contract  expires  on  Labor 
Day.  Agents  of  the  two  locals  declined  to 
divulge  just  what  the  terms  of  the  new 
demands  are  until  after  a  conference  with 
theatre  managers,  which  it  is  expected  will 
lake   place   within   a   week. 

Moulin  Rouge  Sold 

paris — Xhe    Moulin    Rouge,    famous    I 'a 
risian  music  hall  and  known  to  all  Ameri- 
can   film    men    visiting    here,    has    been    ac- 
quired  by    Pathe    Natan.    The   house    went 

sound    last    winter. 


August    16,    1930 


M  o  t  i  o  it    P  i  c  t  u  r  e    N  e  zv  s 


27 


Boost  in  Neighborhood  Patronage  Seen 
As  Spurring  on  Circuit  Zoning  Action 


Pathe  Confab  On 

Conferences  between  E.  B.  Derr, 
company  president,  P.  J.  Scollard, 
executive  vice-president,  and  E.  J. 
O'Leary,  general  sales  manager  of 
Pathe,  are  under  way  in  New  York. 
Derr  arrived  from  the  Coast  Tuesday. 
The  Pathe  president  is  actively  in 
charge  of  production,  supervision  of 
which  he  assumed  a  year  ago.  He  now 
is  working  on  the  1931-32  line-up, 
announcement  of  which  is  designed 
to  set  at  rest  reports  of  an  impend- 
ing  Pathe-RKO    merger. 


Warners  NowHave 

21  Houses  in  Chi; 

Coston  Chain  In 


Chicago — The  deal  for  the  Coston 
houses  here  has  been  closed  by  Warners. 
Included  in  the  transaction  were  six  the- 
atres owned  outright  by  James  Coston. 
They  are  the  Buckingham,  Julia,  Shakes- 
peare, Frolic,  Metropolitan  and  Oakland 
Square.  Negotiations  for  this  string  were 
among  the  first  to  be  opened  by  Warners  on 
entering  the  Chicago  territory  this  Sprint;, 
but  disagreements  over  terms,  it  is  under- 
stood, has  held  up  the  deal  until  now. 

Other  houses  in  which  Coston  has  an 
interest  which  have  been  taken  over  by 
Warners  recently  include  the  Shore,  Sym- 
phony, Indiana  Harbor,  (Ind.),  Elkhart, 
(Ind.),  and  Hoosier  (Whiting,  Ind.). 
Closing  of  the  deals  for  these  was  an- 
nounced several  weeks  ago  in  Motion  Pic- 
ture News.  The  Coston  deal  boosts  War- 
ners' total  here  to  21  theatres  in  the  metro- 
politan district.  The  company's  goal  was 
set  at  60  last   Spring. 

Coston  on  Thursday  denied  the  Warner 
deal  for  his  houses  has  been  completed.  He 
says  the  official  announcement  concerned 
Federal    Theatres. 


Held  in  Labor  Squabble 

Seattle — Suspected  of  being  involved  in 
some  way  with  local  labor  unions,  Mrs. 
Ada  Hagstrom,  theatre  picket,  was  arrested 
by  detectives  this  week  and  lodged  in  jail 
while  her  union  connections  are  being  in- 
vestigated. 

Mrs.  Hagstrom  was  released  from  the 
city  jail  on  bail  a  week  ago,  after  having 
been  charged  with  disorderly  conduct  aris- 
ing from  an  altercation  in  the  street  with 
another  unidentified  woman,  who,  police 
said,  pulled  a  banner  from  Mrs.  Hagstrom's 
shoulders  and  then  fled. 


Friedl  in  Atlanta 

Atlanta — John  J.  Friedl,  Southeastern 
divisional  manager  for  Publix,  is  here  con- 
ferring with  Willard  C.  Patterson  and 
Robert  B.  Wilby. 


Downtown  Houses  Are  Harmed 

By  Trend  Toward  Suburbans 

Due   to   Lower   Prices 


Definite  trend  to  neighborhood  patronage 
is  noted  by  suburban  theatres  in  a  number 
of  key  cities,  according  to  close  observers 
of  the  situation.  As  a  consequence,  suburb- 
ans in  many  principal  cities  are  faring  bet- 
ter   proportionately    than    downtown    stands. 

That  is  declared  to  be  one  reason  for  the 
zoning  activity  instigated  by  principal  cir- 
cuits. The  first  runs  are  declared  to  be  feel- 
ing the  pinch  on  account  of  th©*spurt  "t 
neighborhoods'   attendance. 

The  suburbans  are  declared  to  be  enjoy- 
ing a  decided  advantage  due  to  their  lower 
prices  of  admission.  With  a  majority  of 
houses  offering  the  whole  show  on  the 
screen,  this  price  advantage  is  said  to  be 
giving  the  suburbans  a  decided  edge  in  com- 
peting with   downtown  houses. 

Patrons  are  giving  prime  consideration  to 
the  price  angle,  the  survey  indicates,  em- 
phasizing a  definite  preference  for  neighbor- 
hood theatres  in  many  instances.  The  de- 
clared aversion  to  stage  shows  also  is  a  con- 
tributing factor  in  the  swing  to  neighbor- 
hood patronage. 

Stone  in  Charge  of  Fox 
Foreign  Language  Talkers 

Hollywood — John  Stone,  veteran  scenario 
editor,  has  been  placed  in  charge  of  foreign 
language  talkers  at  Fox.  A  complete  staff 
nt  writers,  directors  and  technicians  has 
been     established. 


Helen  Kane  Denies  She 

Got  Gift  of  $40,000 

Chicago — Helen  Kane  stopped  boop- 
adoop-adooping  here  long  enough  to  deny 
that  she  ever  was  presented  with  $40,000 
by  Murray  J.  Rosner,  bankrupt.  The  baby- 
talk  girl's  bank'  account  has  been  tied  up 
in  New  York. 


Mills-Tiffany  Music  Deal 

Mills  Music  Co.  has  acquired  pub- 
lication rights  to  all  original  music 
and  scores  used  in  Tiffany  pictures. 
Irving  Mills  now 
is  in  Hollywood 
completing  nego- 
tiations with  Phil 
Goldstone,  com- 
pany production 
chief.  Jack  Miljs 
is  president  of 
the  music  com- 
pany, which  has 
its  headquarters 
in  New  York. 

The    Mills    con- 
cern is  preparing 
to   launch   an   in- 
Jack  Mills  tensive    campaign 


"An  Eye  for  an  Eye" 

Owensboro,  Ky. — Instead  of  follow- 
ing the  Biblical  injunction  to  "turn 
the  other  cheek,"  R.  P.  Thomas,  man- 
ager, Bleich  and  Empress  theatres, 
units  of  the  Strand  Amusement  Co.,  of 
Paducah,  who  was  arrested  for  ten 
successive  Sundays  for  violation  of 
the  Sabbath  labor  law,  is  retaliating. 
Thomas  has  gathered  evidence  against 
more  than  140  local  citizens  who  have 
been  working  on  Sunday  in  various 
lines  of  trade,  and  has  sworn  out 
warrants  for  their  arrest.  Police  de- 
partment has  been  kept  busy  prepar- 
ing and  serving  the  warrants. 


Lina  Basquette, 
Grief  Stricken, 
Drinks  Poison 


Hollywood — Because,  it  is  said,  she  de- 
spaired of  ever  regaining  custody  ot  her 
four-year  old  child,  adopted  by  Harry  M. 
Warner,  Lina  Basquette,  screen  and  vaude- 
ville player  and  widow  of  Sam  Warner,  at- 
tempted  suicide   here. 

She    swallowed    poison    alter    a    party    at 
her  home.     Antidotes  were  administered   ai 
a    hospital.       Miss     Basquette     is     declared 
separated  from  Peverell  M.  Marley,  camera 
man,   whom   she  married   recently. 


New  Hollywood  Tabloid 
Planned;  Gibbons,  Editor 

Hollywood — A  new  tabloid  newspaper 
is  set  to  make  an  appearance  here  in  the 
near  future  according  to  Ed  Gibbons  who 
will  be  associate  editor.  The  sheet  will 
be  called  "The  Reflector"  and  will  fea- 
ture material  on  stage,  screen,  music,  radio, 
books,  and  sport.  Billy  Owens  and  Jack 
Tenny,  now  with  Gibbons,  were  formerly 
on  the  staff  of  "Inside  Facts,"  Pacific 
Coast   theatrical    weekly. 


Publix  Reported  Planning 
Invasion  of  Glens  Falls 

Glens  Falls,  N.  Y. — J.  A.  Hutcheon. 
former  Amsterdam  showman,  on  Labor 
Day  will  take  over  management  of  the  Em- 
pire here.  A  combination  policy  will  1«- 
presented.  There  is  considerable  talk  here 
of  a  proposed  invasion  of  the  town  by 
Publix.  

Aiding  "Dawn  Patrol" 

Curtiss-Wright  base  stations  throughout 
the  country  are  to  aid  in  exploiting  "The 
Dawn  Patrol,"  under  an  exploitation  tie- 
up  arranged  by  Charles  Einfeld's  depart- 
ment. There  are  36  Curtiss-Wright  air 
fields    throughout   the    country. 


Dipson  Sails 


Nikitas  Dipson,  Batavia,  N.  Y.  exhibitor, 
is   Europe-bound   on   the    Saturnia. 


,1/  o  i  i  o  n    1'  i  c  l  u  r  e    N  e  w  s 


A  ugust    16,    19  30 


Discs  Doing  Fadeout  in  Favor  of  Sound 
On  Film  Reproducers,  Survey  Discloses 


Western     Electric     and     RCA 

Lower  Prices  on  New 

Equipment 


Sharp  swing  to  sound-on-film  reproducers 
is  being  reported  throughout  the  country, 
following  decision  of  RCA  Photophone  and 
Western  Electric  to  give  exhibitors  the  op- 
tion of  sound-on-film  equipment  without 
purchase  of  a  disc  reproducer. 

Both  companies  made  the  sound-on-film 
equipment  available  at  a  lower  price  than 
the  dual  equipment  and  there  has  been  a 
resultant  speeding  up  of  installations. 

Warners'  decision  to  make  pictures  avail- 
able with  sound-on-film  also  has  given  im- 
petus to  that  method  of  recording.  While 
the  company  intends  to  continue  disc  re- 
cording for  use  in  its  own  theatres,  ex- 
hibitors generally  are  expected  to  favor  the 
til  in    method. 

Union   Mandate   Factor 

Express  charges  on  shipments  of  records, 
coupled  with  the  declared  disadvantages  of 
synchronization  results,  also  are  contribut- 
ing to  the  declared  preference  for  film  re- 
cording. The  mandate  of  operators  that  ex- 
hibitors must  employ  more  than  one  man 
in  the  booth  of  houses  where  discs  are 
used  also  is  lending  strength  to  the  trend 
in  favor  of  sound-on-films.  This  is  said  to 
have  been  one  of  the  *big  factors  which  led 
the  two  big  electrics  to  make  the  sound 
film  reproducer  available  without  installa- 
tion of  disc  equipment. 

While  exhibitors  and  distributors  are  de- 
clared to  favor  the  sound-on-film  system, 
there  is  no  likelihood  that  discs  will  be 
abandoned  immediately.  One  authority  esti- 
mates that  discs  will  continue  for  at  least 
two  years  more,  stating  that  there  are  about 
3,500  theatres  equipped  for  disc  reproduc- 
tion only.  The  reported  belief  of  distrib- 
utors that  they  can't  afford  to  pass  up  this 
revenue,  will  result  in  continuance  of  discs, 
it  is  stated,  with  the  elimination  a  slow  but 
definite   process. 

Sunday  Shows  Win  Big 
Victory  in  Upper  N.  Y. 

Rochester,  N.  Y. — In  the  face  of  three 
defeats  in  the  last  five  years,  Sunday  film 
performances  are  now  legalized  in  Newark, 
N.  Y.,  with  the  Board  of  Trustees  voting 
to  approve  a  petition  signed  by  1,479  voters 
on  motion  of  Mayor  Frank  J.  Baltzel. 

The  vote  was  the  biggest  victory  for 
Sunday  shows  in  Western  New  York  in 
two  years,  Newark  being  the  largest  vil- 
lage in  the  district  so  far  to  take  favorable 
action.     The  vote  was   unanimous. 

I  lie  hoard  was  petitioned  last  Spring  to 
put  the  proposition  to  a  vote.  Opponents 
blocked  the  move  with  an  injunction,  hut 
it  later  was  found  that  only  the  vote  of  the 
board  was  necessary  to  solve  the  problem. 
The  vote  followed. 


Exhibitors    at    Atlanta    Meet 

Western  Electric  has  completed  its 
6,000th  installation.  It  is  at  the  Comoedia, 
Marsaeilles,    France. 


Publix  Not 

Backing 

Combine 


Chicago — Publix  is  not  backing  the  new  booking  combine 
here,  it  is  stated,  although  Floyd  M.  Brockell,  of  Balaban 
&  Katz,  is  its  booker.  No  date  has  been  set  as  yet  for 
Brockell's  leaving  Publix,  although  it  is  generally  believed 
he  will  join  the  exhibitors'  co-operative  about  the  first  of 
the  year.  Some  40  additional  independents  are  to  be  added 
to  the  combine  within  the  next  few  months,  it  is  declared. 


Sound-on-Film 
Displacing  Discs 
In  Wisconsin 


.Milwaukee — Trend  in  sound  equipment 
among  theatres  in  Milwaukee  and  Wiscon- 
sin is  toward  the  sound-on-film  apparatus. 
Warners,  operating  nine  neighborhood  the- 
atres in  Milwaukee,  are  installing  sound- 
on-film  equipment  in  all  these  theatres  in 
addition  to  making  other  improvements  in 
the  houses.  These  theatres  before  operated 
only    with    disc   equipment. 

Theatres  being  so  equipped  include  the 
Venetian,  Lake,  Kosciuszko,  Juneau,  State, 
Riviera,  Granada  and  Egyptian.  In  addi- 
tion, it  is  expected  that  this  equipment  will 
also  be  added  to  the  Warner  state  theatres 
where  it  is  not  already  in  use. 

The  Fox  Midwesco  theatres  in  Milwau- 
kee have  been  operating  with  both  types 
of  equipment  as  well  as  the  majority  of  the 
houses  throughout  the  state.  The  common 
opinion,  however,  among  theatre  operators 
in  this  section  is  that  the  sound-on-film 
apparatus   will   eventually   replace   the   disc. 

Even  among  the  smaller  theatres  in  the 
state  which  have  been  featuring  sound  pic- 
tures for  the  past  year  or  more,  installa- 
tions of  sound-on-film  equipment  are  being 
made  at  a  fairly  rapid  pace.  The  Door  at 
Sturgeon  Bay,  managed  by  Frank  Borch- 
ert,  and  the  Vista  at  Minocqua  are  among 
the  recent  theatres  in  smaller  cities  through- 
out Wisconsin  making  sound-on-film  instal- 
lations. 

For  the  most  part  these  theatres  are 
continuing  to  operate  their  disc  equipment 
as  well  as  the  new  apparatus,  but  will  even- 
tually maintain  only  the  latter  type. 


One  Up 

The  Criterion  and  Gaiety,  New  York 
main  stem  houses,  have  contracted  for 
a  double  sound  system  which  will  be 
ready  for  the  dual  "Hell's  Angels" 
premiere   Friday  night. 

Both  houses  are  receiving  two  sepa- 
rate and  distinct  sound-wiring  sys- 
tems which,  with  the  usual  "emerg- 
ency" breakdown  projectors  found  in 
majority  of  first  runs,  gives  the  town 
the  first  triple-sound  projector  sys- 
tems on  record. 


Continues  Move 
To  Get  Cut  on 
Disc  Shipments 


Atlanta — J.  H.  Butner  is  continuing  his 
activities  in  efforts  to  secure  reduction  in 
express  rates  on  discs.  He  is  manager  of 
the  Educational  exchange  here  and  recently 
suggested  to  the  Hays  organization  that  it 
petition  the  Interstate  Commerce  Commis- 
sion for  reduction  of  the  rates. 

He  takes  the  position  that  the  increase 
in  shipments  which  followed  advent  of 
sound  pictures  entitles  exhibitors  to  a  cut  in 
rates.  Other  lines  of  business  enjoy  spe- 
cial rates,  he  declares,  and  the  film  industry 
never  has  been  granted  any  concession. 


Combination  Policy  to 
Open  Fox  Tacoma  House 

Seattle — Earl  L.  Crabb,  Pacific  North- 
west division  manager  of  Fox  West  Coast 
Theatres,  Inc.,  in  this  city,  will  reopen  the 
Fox  Broadway  in  Tacoma  next  week.  The 
house  will  again  be  operated  on  a  com- 
bination picture  and  stage  show  policy,  with 
Fanchon  and  Marco  units  appearing  there 
weekly  between  their  showing  at  the  Fox 
Broadway  in  Portland  and  the  Fox  Fifth 
Avenue  in  Seattle.  The  Tacoma  house  has 
been  dark  for  many  months  as  a  result  of 
mediocre  business  and  differences  with  the 
Tacoma    unions    last    summer. 

Fox  now  operates  the  Colonial  and  Rialto 
in  that  citv. 


Ben  Atwell  Joins  "D.W." 
As  "Abe  Lincoln"  P.  A. 

Ben  Atwell,  one  of  Broadway's  best 
known  press  agents,  has  contracted  with 
I).  W.  Griffith  to  handle  exploitation  and 
publicity  for  "Abraham  Lincoln,"  effective 
this  week. 

Atwell,  who  has  press-agented  many  of 
the  town's  big  legit  shows  and  operatic 
stars,  recently  handled  publicity  for  the 
Chicago  Grand  Opera  Co. 


Ufa's  First  Talker  Ready 

Ufa  will  premiere  its  first  German  talker 
on  August  29,  in  New  York.  The  pic- 
ture, "Melody  of  the  Heart."  will  be  shown 
in    English    and    German    versions. 


August    16,    19  3  0 


M  o  t  i  o  n    P  i  c  I  it  r  e    N  e  w  s 


29 


Kent  and  Skouras  Seen  at  Loggerheads 
At  Philly;  Independents  for  P  aramount 


Wedding  Bills 

Hollywood — It  happened  in  Monterey 
for  Jack  Pickford  when  he  was  mar- 
ried on  the  southern  peninsula  to 
Mary  Mulhern,  New  York  legit  player. 
Summonses  were  reported  served  on 
Pickford  by  alleged  debtors  before  the 
wedding  ceremony. 


New  Competition  Hits 

Windy  City  Showmen 

Chicago — Theatre  competition  greater 
than  that  afforded  by  midget  golf  courses 
is  seen  by  local  exhibitors  in  the  three 
months'  report  of  two  new  civic  institutions 
just  made  public.  The  initial  quarterly  re- 
port of  the  Adler  Planetarium  showed  that 
more  than  1,000,000  visitors  had  been  re- 
ceived since  the  institution's  opening  in  May. 
More  than  $250,000  receipts  were  reported. 
A  similar  report  by  trustees  of  the  Field 
Aquarium  showed  500,000  visitors  had  been 
received  during  the  first  30  days  the  build- 
ing was  opened.  It  is  reliably  estimated  thai 
Chicago's  140  miniature  golf  courses  draw 
fewer  than  200,000  persons  monthly,  and 
that  these  spend  less  time  at  the  courses 
than  in  either  of  the  two  new  civic  institu- 
tions. 


Griffith  to  Continue  to 
Operate  Texas  Theatres 

Oklahoma  City. — Texas  theatres  operated 
by  the  Griffith  Amusement  Co.,  are  not  in- 
cluded in  merger  of  Momand  Theatres  and 
the  Griffith  chain  which  consolidated  26 
theatres  in  17  Oklahoma  towns.  A.  B. 
.Momand  heads  the  combined  company, 
which  is  to  be  known  as  Momand-Griffith 
Theatres. 


Cole  Buys  18  Duo  Fones 
For  Philippine  Islands 

.Manila,  P.  I. — Majority  of  theatres  in  the 

Philippines  will  switch  to  sound  policies 
under  the  terms  of  a  single  deal,  concluded 
between  Lyric  exchange  and  Duo  Fone 
Corp.,  Detroit,  which  will  install  18  duo 
system   devices   throughout   the    islands. 


Warners  Dissolve  Old 

Strand  Corporations 

Dissolution  papers  for  Mark  Strand  The- 
atre Corp.,  Brooklyn  Strand  Theatre  Corp., 
Buffalo,  and  Albany  Regent  Theatre  Corp.. 
subsidiary  units  of  the  former  Mark  Strand 
circuit,  all  listing  Buffalo  headquarters,  have 
been  filed  by  Warners. 


Demi-Tasse  Golf  Aids 
Draw  at  Oklahoma  City 

Oklahoma  City — Grosses  have  been  boost- 
ed at  the  Ritz  through  a  miniature  golf 
course  which  adjoins  the  theatre.  A  paid 
admission  entitles  the  holder  to  a  free  game 
of  golf,  under  the  plan  adopted  by  Manager 
I '  >m   Johnson. 


Paramount    House    Seen 
Likely  as  First  Run 
Is  Denied 


As 


Philadelphia — Paramount  and  Warners 
are  reported  at  loggerheads  here  with  the 
Paramount  product  reported  being  sold 
away  from  Warners.  Independents  are  de- 
clared being  lined  up  by  Paramount.  The 
local  rialto  has  heard  a  number  of  reports, 
chief  of  which  has  been  one  of  personal  dif- 
ferences between  Sidney  Kent  and  Spyros 
Skouras. 

This  reported  situation  means  that  Para- 
mount i-  without  a  first  run  outlet  in  cue 
local  situation,  it  is  stated,  and  there  is 
speculation  as  to  whether  Paramount  may 
enter   the   town    with   a    theatre   of   its   own. 

Since  the  Comerford  acquisition  by  Para- 
mount, there  is  reported  to  have  been  a 
widening  breach  between  the  two  companies 
which  less  than  a  year  ago  were  planning  to 
merge.  This  declared  breach  was  empha- 
sized at  the  Warner  convention  at  Atlantic- 
City,  where  Harry  M.  Warner  made  what 
was  regarded  as  a  virtual  declaration  of 
war  against  Paramount. 


Fischer  to  Open  Exchange 
At  Des  Moines  for  Tiffany 

Des  Moines — Tiffany  will  establish  an 
exchange  here.  Roy  Miller  is  expected  to 
come  to  Des  Moines  from  Omaha  to  open 
the  new  office.  It  will  be  under  jurisdiction 
of  A.  H.  Fischer,  veteran  Minneapolis  man- 
ager, who  is  to  have  supervision  of  the  Min- 
neapolis. Des  Moines  and  Omaha  ex- 
changes. 


a 


Buddy"  Rogers  May  Do 
Stage  Play  in  New  York 

Hollywood — Upon  completion  of  his  next 
talker,  Charles  ("Buddy")  Rogers  is  slated 
for  a  musical  stage  show  to  be  produced  in 
New  York,  according  to  reports  here. 

Possibility  is  that  Flo  Ziegfeld  may  pro- 
duce the  show  as  the  Follies  creator  has 
been  in  conference  with  Jesse  Lasky  and 
Ben  Schulberg  the  last  few  days.  Para- 
mount will  film  it  later. 


At  Loggerheads 


S.    R.   Kent 


Spyros  Skouras 


Dembow  in  Charge 

Sam  Dembow  is  in  complete  charge 
of  the  Publix  circuit  during  the 
European  trip  of  Sam  Katz,  who  is 
making  a  survey  of  the  continental 
situation.  Dembow  continues  as  head 
of  the  cost  control  committee,  super- 
vising the  company  economy  pro- 
gram  recently  instituted. 


Dog  Track  Promoter  Gets 
Writ  Against  Interference 

Indianapolis — It  seems  this  city  can't  get 
away  from  the  dog  race  track  idea,  though 
one  track  has  been  closed  by  officials.  Pro- 
posing to  start  a  dog  track  shortly,  Hugh 
Frye,  Louisville  promoter,  has  filed  an  in- 
junction suit  against  the  local  sheriff  and 
other  peace  officers  to  prevent  interference 
with  the  operation.  The  promoter  is  seek- 
ing an  immediate  hearing. 

Frye  contends  in  the  suit  that  dog  racing 
is  not  a  violation  of  the  law.  Dog  track 
racing,  bicycle  and  motorcycle  racing  and 
other  forms  of  contests  will  be  held  at  the 
track,  he  said.  Coupons  will  be  given  to 
customers  on  paid  admission  in  which  an 
opportunity  to  guess  the  number  of  the 
race  winner  will  be  offered.  Money  and 
merchandise  will  be  the  rewards  for  the 
winning  guessers,  he  said. 

The  suit  also  alleged  that  the  sheriff  had 
intimated  he  intended  to  stop  operation  of 
the  track.  The  sheriff  said  he  would  resist 
any  attempt  to  operate  games  of  chance  in 
connection  with  the  track. 


DiLorenzo  Succeeding 

Gilbert  at  Greenwich 

Louis  Gilbert  is  succeeded  as  manager  of 
the  Pickwick,  Greenwich,  Conn.,  by  Joseph 
DiLorenzo.  The  house  is  one  of  two  ac- 
quired by  RKO  this  week  from  Bratter  & 
Pollack,  of  Newark,  N.  J.,  who  have  sold 
eight  of  their  local  string  to  the  Keith  out- 
fit. DiLorenzo,  formerly  on  Paramount's 
West  Coast  studio  staff,  has  been  managing 
the  RKO  Proctor  at  Mt.  Vernon. 


Billing  Keeps  Doug,  Jr. 
Out  of  Rogers  Picture 

Hollywood— Joel  McCrea,  RKO  player, 
has  been  borrowed  by  Fox  for  a  featured 
part  in  Will  Rogers  next,  "Lightnin'." 
Douglas  Fairbanks,  Jr.,  was  to  have  taken 
the  part  but  a  disagreement  over  billing 
caused  First  National  to  keep  him  out  of  the 
picture.  It  is  also  said  that  because  of  plans 
to  star  Fairbanks  soon  he  should  not  play 
supporting  roles. 


Canadian  Buying  Combine 
Head  Reelected  to  House 

Toronto — J.  Earl  Lawson,  chairman  of 
the  Exhibitors  Co-operative  of  Canada,  film 
buying  pool  of  60  independent  theatres,  has 
been  reelected  to  the  House  of  Commons. 


30 


.1/  o  I  i  a  a    I'  i  c  /  u  r  e    N  e  rr  s 


August    1  0  .    1  9 3 0 


Score  Charges,  High  Rentals  Retard 
Film    Buys    in    Southeastern    States 


Exhibitors    at    Atlanta    Meet 

Refuse  to  Be  Stampeded — 

Zoning  Plan  Ready 


Atlanta — Exhibitors  in  this  territory  are 
taking  their  time  about  buying  product  for 
next  year.  Delegates  at  the  Southeastern 
Theatre  Owners'  Ass'n  convention  held 
here  Monday  and  Tuesday,  almost  to  a  man, 
admitted  they  were  in  no  hurry  about  affix- 
ing  signatures   to   contracts   for    1930-1931. 

General  economic  conditions  which  are 
reported  to  be  unsatisfactory,  score  charges 
which  are  considered  exorbitant  and  rentals 
that  some  of  the  attending  exhibitors  de- 
scribed  as  hovering  in  the  neighborhood  of 
heaven  are  the  triple  reasons. 

Exchangemen,     refusing     to     be     quoted, 
admit  that  the  manner  in  which  new  con- 
tracts  are   pouring   in   is   nothing   to   write 
headquarters  in  New  York  about. 
Zoning  Another  Reason 

It  may  be  that,  since  zoning  is  now  prac- 
tically set  for  this  territory,  sales  will  take 
an  impetus.  Exhibitors  at  the  convention 
openly  declared  that  misgivings  over  the 
extent  of  the  protection  afforded  first  runs 
and,  in  particular,  producer-affiliated  thea- 
tres, had  influenced  them  to  bear  down  on 
purchases  until  some  sort  of  understanding 
had  been  reached. 

When  Charles  C.  Petti  John  left  here 
Tuesday  night  to  attend  a  zoning  meeting 
at  Charlotte,  he  carried  with  him  the  de- 
tails of  the  plan  agreed  upon  for  the  South- 
east. There  are  one  or  two  towns  in  which 
more  protection  has  been  demanded  than 
the  distributors  in  New  York  are  likely  to 
grant,  but  the  impression  at  the  close  of  the 
convention  was  that  the  plan  will  be  ap- 
proved practically  in  toto  by  distributing 
and  circuit  heads  in  New  York. 

Included  in  the  speakers  at  the  meeting 
were:  Pettijohn,  R.  F.  Woodhull,  represent- 
ing Dr.  Lee  De  Forest,  who  could  not  at- 
tend; Montgomery  Hill,  of  Publix-Saenger 
theatres  of  North  Carolina;  M.  A.  Light- 
man,  national  president  of  the  M.  P.  T. 
O.  A.,  and  "Red"  Kann,  editor  of  Motion 
Picture  News. 

Following  an  address  by  Horace  Russell, 
president  of  the  Atlanta  Chamber  of  Com- 
merce, and  an  answering  address  by  Willard 
C.  Patterson,  district  supervisor  for  Publix 
in  this  territory,  the  trade  paper  editor 
spoke. 

His  subject  concerned  the  independents 
and  their  future.  Kann  pointed  out  that 
the  stock  market,  the  consequent  drop  in 
producers'  theatre  activities,  plus  their  de- 
clared inability  to  run  small  town  theatres 
as  well  as  the  independents  themselves  all 
presaged  a  healthy  future  for  the  unaffiliated 
exhibitor  provided  he  used  ingenuity  and 
showmanship  to  put  over  his  theatres. 

Hill  Makes  a  Hit 

Montgomery  Hill,  who  followed,  outlined 
a  course  in  practical  showmanship.  He  said 
clean  theatres,  well  managed  and  well  pro- 
grammed, backed  up  by  efficient  personnel 
would  always  surmount  locations  and  book- 
i  <  ontinued  on  page  36  I 


On    the    Sidelines    at   Atlanta 


Brain  and  Work 
Way  to  Theatre 
Prof  it  Says  Hill 


Atlanta — Keep  your  theatre  clean,  vary 
your  program,  make  your  house  comfort- 
able, watch  and  improve  personnel  and  sell 
the  public  hard  and  often  and  the  problems 
of  theatre  operation  will  dissolve  into  bigger 
and  better  profits  Montgomery  Hill  told 
the  exhibitors  attending  the  Southeastern 
Theatre  Owners'  Ass'n  convention  here  this 
week. 

Hill,  one  of  the  executives  of  Publix- 
Saenger  Theatres  of  North  Carolina, 
brought  to  the  theatre  owners  the  benefits 
in  operation  learned  by  his  company  through 
experience  and  turned  them  over  to  the 
visitors  for  their  benefit  without  charge. 

His  address,  cryptic  and  full  of  meat, 
was  one  of  the  highlights  of  the  convention, 
was  referred  to  constantly  by  the  speakers 
who  followed  him  and  was  described  by 
Charles  C.  Pettijohn  as  "the  finest  talk  he 
had  ever  heard  an  exhibitor  deliver." 

Comfort  Emphasized 

Hill  declared  comfort  was  an  important 
factor  in  theatre  operation  and  under  that 
heading  listed  seats,  lighting,  ventilation, 
carpets,  acoustics,  projection,  the  screen 
and  sound  reproduction. 

"Get  out  a  flashlight  and  peer  into  the 
corners  of  your  theatre  yourself,"  he  urged. 
"Put  yourself  in  the  position  of  the  patron 
and  ask  yourself  if  you  would  pay  money 
to  go  into  the  house  as  you  expect  the 
patron  to  do.     Cleanliness  is  vital. 

"Use  contrast  in  your  program.  See  that 
it  is  properly  balanced  and  well  put  together. 
Be  certain  it  has  variety,  class,  balance  at 
all   times." 

On  methods  of  obtaining  maximum  value 
from  newsreels.  Hill  said,  in  part: 

"Edit  your  newsreel.  Put  speed  into  it. 
Make  it  lit  your  needs.  The  newsreel  is 
probably  the  biggest  draw  you  have  for  male 
patronage.  Sec  that  it  opens  and  closes 
big." 

He  stressed  the  importance  of  relieving 
a  heavy  feature  with  a  light  comedy  and  a 
light  comedy  with  a  different  type  of  short 
subject.  In  the  presentation  of  each  bill, 
he  told  the  theatre  owners  it  was  vital  to 
introduce  color,  surprise,  life  and  novelty 
and  to  do  whatever  was  possible  to  make 
the  theatre  unusual. 

He  urged  the  listeners  to  remember  pro- 
jection, to  see  to  it  that  definition  is  clear 
(Continued    on    page    36) 


Atlanta — It  didn't  have  to  be  proved,  but  the 
confab  of  the  Southeastern  Theatre  Owners 
Association  demonstrated  clearly  the  spot — 
warm  one — which  Anna  Aiken  Patterson  fills 
in  the  thoughts  of  the   Southern  crowd. 

*  #     * 

For  many  years,  Mrs.  Patterson,  as  publisher 
and  editor  of  The  Weekly  Film  Review, 
espoused  the  cause  of  the  theatre  owners  in 
this  territory,  answered  their  questions,  pre- 
miered their  theatres,  made  speeches  and  con- 
tacted the  picture  business  with  women's  clubs, 
particularly  throughout  Georgia. 

*  *     * 

Then  she  sold  her  publishing  property,  dis- 
covered an  unruly  appendix  and  dropped  from 
all  activity  for  three  months  to  emerge  for  the 
convention  this  week.  Walking  through  the 
lobby  of  the  Ansley  was  a  long  series  of  in- 
terruptions. Everybody  wanted  to  know  how 
the   Patterson  health   was. 

*  *     * 

At  the  banquet  Monday  night  it  seemed, 
therefore,  entirely  fitting  and  natural  that  Mrs. 
Patterson  found  herself  at  the  speakers'  table. 
IP  hat  the  l&Q-odd  guests  didn't  know,  however, 
zcas  that  it  was  she  who  really  toastmastered 
the  dinner  and  not  Alpha  Fowler. 

Fowler  knew  only  some  of  the  speakers 
whose  names  he  so  glibly  called  upon.. 

*  *  "  * 

When  Charlie  Pettijohn.  Arthur  Dickinson 
and  Pete  Woodhull  passed  through  Charlotte 
at  3  o'clock  Monday  morning,  Charlie  Picquet, 
president  of  the  North  Carolina  M.  P.  T.  O., 
hopped   aboard   and   traveled    into   Atlanta    for 

the  pow-wow. 

*  *     * 

Picquet  is  an  adept  at  community  singing  and 
proved  his  prowess  at  the  banquet  when  he  led 
the  diners  through  "Tipperary"  and  "Pack  Up 
Your  Troubles  in   Your  Old  Kit  Bag." 

*  *     * 

Not  to  be  outdone,  M.  A.  Lightman,  officially 
known  as  the  national  president  of  the  M.  P. 
T.  O.  A.,  grabbed  the  megaphone  of  the  jazz 
band  leader  and  staged  a  similar  performance 
that  threatened — some  thought  bettered — Pic- 
quet's  capabilities  as  a  note  yodeler. 

*  *     * 

Mack  Jackson,  who  operates,  among  others. 
the  Strand  at  Alexander  City,  Ala.,  was  telling 
the  delegates  something  of  his  difficulties.  "It 
happened  at  a  time  when  there  wiis  a  fairly 
good  crorvd  in  the  house.  But  that,"  he  supple- 
mented in  a  hurry,  "leas  some  time  ago." 

*  *     * 

Willard  C,  who  with  Anna  A.  P.,  make- 
up the  Patterson  clan,  had  almost  forgotten  he 
was  a  vice-president  of  the  M.  P.  T.  O.  A. 
until  a  local  photographer  grabbed  him  for  a 
mass  scene  in  which  Lightman,  Nat  Williams. 
Alpha  Fowler  and  Mrs.  W.  M.  Kimbro  were 
ilir   other  principals. 

*  *     * 

G.  E.  Ricker,  president  of  the  association. 
tailed  to  attend,  lie  raises  tobacco  on  the  side 
— or  maybe  he  runs  theatres  on  the  side — and 
had  100,000  pounds  begging  to  be  disposed  of. 

When  Charlie  Pettijohn  heard  about  it,  he 
said  : 

"These  poor  exhibitors.  It  certainly  is  tough.'" 

Ro.vy.  although  scheduled  to  talk,  failed  to 
moke  an  appearance.   No  explanation  was  given. 


A  u  g  ust   16,    19  3  0 


M  otion    P  i  c  t  it  r  e    X  e  w  s 


31 


New  Contract  Form  Should  Be  Hailed 
By  Independents,  Allied  Leader  States 


Nathan    Yamins    Points    to 

Advantages  of  Pact  Drafted 

By  5-5-5 


Washington — Completion  of  negotiations 
on  the  new  standard  form  of  license  agree- 
ment should  be  the  occasion  for  rejoicing 
and  celebration  by  every  unprejudiced  per- 
son in  the  film  business,  Nathan  Yamins  de- 
clares in  current  issue  of  "The  Allied  Ex- 
hibitor,'' house  organ  of  Allied  States  Ass'n. 

Since  the  Thacher  decision  outlawing  ar- 
bitration chaos  has  existed  in  the  industry, 
Yamins'  article  declares. 

"The  distributor,"  Ik-  says,  "has  been  unable 
to  get  his  important  playdates;  the  revenue  due 
him  for  pictures  sold  has  been  held  up  because 
of  the  refusal  of  exhibitors  to  give  playdates. 
The  exhibitor,  on  the  other  band,  was  unable 
to  secure  the  delivery  of  pictures  contracted  for 
because  there  was  no  effective  machinery  to 
compel  the  prior  run  to  play  the  picture.  If 
he  had  ,my  complaint  the  only  course  left  to 
him  was  the  slow  and  expensive  procedure  of 
courts  of  law.  Moreover,  the  exhibitor  lost 
many  rights  he  enjoyed  under  the  old  contract, 
for  after  Judge  Thacher's  decision  was  ren- 
dered, each  distributor  framed  bis  own  con- 
tract, omitting  several  clauses  that  were  in- 
serted  in  the  old  contract  for  the  benefit  of 
the  exhibitor,  who  was  placed  in  the  position 
of  signing  on  the  dotted  line  the  contract  of- 
fered him,  with  the  alternative  of  getting  no 
pictures. 

"The  adoption  of  the  new  standard  exhibi- 
tion contract,  legal  in  all  its  phases,  will  change 
all  this.  It  will  restore  certainty  and  order 
where  uncertainty  and  chaos  existed  before, 
and  will  eliminate  the  great  economic  waste 
that  in  the  last  analysis  is  paid  for  by  the  ex- 
hibitor and  the  public.  The  industry,  therefore, 
will  benefit  by  the  adoption  of  a  new  standard 
exhibition  contract,  but  the  purpose  of  this 
article  is  not  so  much  to  emphasize  the  neces- 
sity of  having  one  uniform  contract  to  be  used 
by  every  producer  selling  pictures  to  the  ex- 
hibitor, but  rather  to  compare  the  standard 
exhibition  contract  as  agreed  upon  at  Atlantic 
City  with  the  1928  standard  exhibition  contract 
under  which  every  exhibitor  contracted  for  pic- 
tures prior  to  the  issuance  of  Judge  Thacher's 
decision.  I  start  with  the  premise  that  every 
one  is  familiar  with  the  important  provisions 
of  the  old  exhibition  contract,  and  it  will  be 
my  purpose,  for  the  sake  of  brevity,  to  note 
only  and  to   explain  the   important  changes. 

A  Revolutionary  Change 

"In  appearance  the  new  standard  exhibition 
contract  presents  an  almost  revolutionary 
change  as  compared  with  the  old  exhibition 
contract.  The  old  contract  contained  27,  more 
or  less,  numbered  clauses  that  bad  only  a  gen- 
eral application  to  the  transaction  that  was 
being  negotiated.  When  the  exhibitor  was  nego- 
tiating for  pictures  be  was  interested  only 
in  the  price,  run,  protection  and  description  of 
the  photoplays,  but  when  a  contract  was  placed 
in  front  of  him  for  his  signature  it  contained 
not  only  the  provisions  affecting  these  impor- 
tant items,  but  more  than  20  other  clauses  that 
applied  to  pictures  in  general,  which  because 
of  their  length  were  printed  in  so  small  a  type 
as  to  be  practically  incapable  of  being  read. 
In  fact,  the  contract  was  so  formidable  in  its 
appearance,  with  so  many  fine  typed  clauses, 
that    it   became    a    habit    for    many    exhibitors 


Experienced 


Leading  part  in  the  negotiations  of 
the  5-5-5  conferences  which  drafted  a 
proposed  new  standard  form  of  licens- 
ing agreement  was  taken  by  Nathan 
Yamins,  veteran  Fall  River,  Mass., 
showman. 

Yamins,  who  is  a  graduate  of  the 
Harvard  law  school  and  the  holder  of 
A.B.  and  L.L.B.  degrees,  for  years  has 
been  a  member  of  various  contract 
committees.  He  is  reputed  to  be  one 
of  the  most  carefully  posted  men  in 
the  industry  on  contractual  relations. 


to  >ign  on  the  dotted  line  without  reading  pro- 
visions that  were  really  important. 

"The  new  standard  exhibition  contract  con- 
-istv  of  two  parts;  one  the  'Short  Form  License 
Agreement'  and  the  other  the  'Standard  License 
X^reement.'  The  Short  Form  consists  of  but 
eight  important  clauses,  which  every  exhibitor 
should  read  before  signing  a  contract. 

"This  'Short  Form'  agreement  is  the  only 
agreement  presented  by  the  salesman  to  the 
exhibitor,  and  the  only  agreement  with  which 
the  exhibitor  need  concern  himself.  All  other 
provisions  are  contained  in  the  'Standard  Li- 
cense Agreement,'  which  are  incorporated  into 
the  'Short  Form'  by  reference  only  and  of 
course  govern  every  transaction.  The  exhibitor 
will  be  furnished  with  but  one  copy  of  the 
standard  exhibition  contract,  which  be  is  to 
keep  lor  reference,  but  ever)  time  he  nego- 
tiates a  contract  for  pictures  he  will  be  pre- 
i  tited,  for  his  examination  and  signature,  the 
usual  number  of  copies  of  only  the  'Short 
Form.' 

"The  eight  provisions  of  the  Short  Form' 
are,  first,  the  license  granted;  second,  the  man- 
ner of  payment,  protection  and  run;  third,  the 
type  of  picture  purchased,  whether  sound  or 
silent,  and  what  type  of  reproducing  equipmenl 
the  exhibitor  has,  disc  or  film;  fourth,  takes 
care  of  representations  that  pictures  are  sold 
on  condition  that  they  first  secure  a  prior  run; 
tilth,  covers  the  period  for  general  distribution  ; 
the  sixth  and  seventh  deal  with  the  manner  of 
acceptance  of  the  application,  and  the  eighth 
is  the  voluntary  arbitration  clause. 

Cites  Advantages 

"The  advantage  of  this  new  departure  to  the 
i  -.liihitor  is  obvious.  His  contract  is  now  brief 
anil  to  the  point,  and  he  is  almost  certain 
to  see  that  it  contains  every  arrangement 
agreed  upon,  because  he  has  so  little  to  read, 
and  because  it  undoubtedly  will  now  be  printed 
m  larger  type  and  more  attractive  form — since 
it   is  so  hrief. 

"Simplifying  the  contract  in  this  manner, 
and  making  ample  room  in  the  schedule  for 
all  special  arrangements,  reduces  to  a  minimum 
all  controversies  that  arise  through  misunder- 
standings and  verbal  arrangements,  and  in  the 
minds  of  the  Allied  committee,  who  sponsored 
this  change  in  the  contract,  this  is  a  great 
constructive   step. 

"A  discussion  of  the  provisions  of  the  short 
form  agreement,  noting  wherein  it  changes  any 
of  the  provisions  of  the  old  standard  contract, 
is  next  in  order,  as  this  is  the  agreement  that 
the  exhibitor  will  come  in  contact  with  fre- 
quently. 

"The  first  clause  grants  the  license  for  the 
showing  of  the  picture  and  involves  no  change 
in  principle.   The  second  clause  provides  for  the 


Document  Is  Hailed  as  "Revo- 
lutionary Change";  Styled 
Simple 


payment  for  film  four  days  in  advance  of  the 
date  of  delivery,  in  place  of  three  days  as  in 
the  old  contract.  This,  of  course,  places  an 
additional  burden  on  the  exhibitor,  but  it  was 
agreed  to,  in  fairness  to  the  distributor,  in 
order  to  allow  sufficient  time  for  checks  to 
clear  in  the  case  of  questionable  accounts. 
There  is  a  new  provision,  however,  that,  after 
the  contract  has  been  accepted,  credit  arrange- 
ments can  be  made  by  the  exhibitor  with  the 
home  office  in  New  York  City,  so  that  it  gives 
an  exhibitor  of  standing  the  opportunity  of 
eliminating  the  necessity  of  payment  in  ad- 
vance and  places  the  motion  picture  industry  on 
the  same  basis  as  all  other  industries  where  a 
person's  reputation  for  integrity  is  recognized. 
"The  third  clause  indicates  whether  the  ex- 
hibitor is  buying  sound  or  silent  pictures — one 
or  the  other  must  be  crossed  out — and  also  in- 
dicates the  type  of  reproducing  equipment  the 
exhibitor  has.  This  obviously  removes  all  am- 
biguity from  each  transaction,  as  the  contract 
now  specifies  whether  the  exhibitor  is  buying 
sound  pictures  and  on  what  equipment  he  pro- 
poses to  reproduce  his  pictures,  so  that  if  the 
distributor  proposes  to  deliver  to  him  a  print 
that  he  is  not  equipped  to  reproduce,  there  is 
no  obligation  on  the  part  of  the  exhibitor  to 
change  his  equipment.  Under  another  provision 
in  the  contract  the  distributor  reserves  the  right 
to  change  the  method  of  recording,  and  if  the 
exhibitor  having  one  type  of  equipment — we'll 
assume,  for  the  sake  of  illustration,  that  it  is 
film  reproduction — specifies  in  clause  three  the 
type  of  equipment  he  has,  and  the  distributor 
subsequently  decides  to  record  on  disc,  both 
parties  to  the  contract  are  released  as  to  pic- 
tures so  recorded.  But  if  the  distributor  re- 
cords the  same  picture  on  film  and  disc  he 
must  deliver  to  the  exhibitor  a  picture  record- 
ed on   the  type  specified  in   the  paragraph. 

Plan  Ruling  on  Score  Charge 

"It  is  the  opinion  of  the  writer  that  as  this 
clause  is  now  written,  if  there  is  nothing  in 
the  schedule  with  reference  to  score  charges 
and  the  exhibitor  is  entering  into  a  contract 
for  'sound  pictures,'  the  distributor  would  be 
compelled  to  deliver  the  picture  with  the  neces- 
sary recording  for  reproduction.  If  this  is  so, 
any  additional  contracts  for  so-called  score 
charges  are  absolutely  unnecessary  and  out  of 
order. 

"Clause  four  is  entirely  new  and  was  in- 
serted to  take  care  of  the  situation  where 
subsequent  run  exhibitors  did  not  wish  to  run 
a  picture  unless  they  received  the  benefit  of 
the  first-run  exploitation  in  a  certain  theatre. 
In  the  past,  whenever  this  situation  occurred 
and  the  first-run  exploitation  did  not  material- 
ize, either  because  the  first  run  passed  up  that 
picture  or  because  the  distributor  sold  the  sub- 
sequent run  prior  to  selling  the  first  run  and 
then  failed  to  secure  a  first  run,  the  subsequent 
run  was  made  to  play  that  picture  or  pictures. 
The  new  clause  provides  that  the  exhibitor  may 
indicate  in  the  sehedule  that  the  playing  of  the 
picture  in  a  certain  theatre  is  a  condition 
precedent  to  the  playing  of  the  picture  in  his 
theatre. 

"The  fifth  clause  provides  what  the  releasing 
period  is.  While  at  present  the  period  is  blank, 
it  is  contemplated  that  the  distributor  will  have 
the  releasing  period  one  year,  with  the  actual 
date  of  commencement  and  closing  of  the  year, 


3-' 


Motion    Picture    News 


August    16 ,    193  0 


I  course  changing  from  year  to  year — that  is 
to  say,  if  the  distributing  year  begins  Sept.  1, 
1930,  and  terminates  Aug.  31,  1931,  the  next 
year  the  contracts  would  be  changed  to  read 
beginning  Sept.  1,  1931,  and  terminating  Aug. 
31,  1932.  Therefore,  if  the  releasing  period 
i-  actually  one  year,  and  it  is  possible,  of 
course,  that  different  distributors  may  have 
different  releasing  periods,  the  exhibitor  should 
take  the  pains  to  examine  what  the  releasing 
period  actually  is,  and  how  it  conforms  to  his 
own  arrangements. 

"Should  the  exhibitor  find  that  he  needs 
playing  time  than  is  given  him  by  this 
clause,  he  should  take  care  of  this  to  compel 
the  prior  run  to  play  the  picture.  If  he  had 
any  complaint  the  only  course  left  to  him  was 
the  slow  and  expensive  procedure  of  courts 
-I  law.  Moreover,  the  exhibitor  lost  many 
rights  he  enjoyed  under  the  old  contract,  for 
after  Judge  Thacher's  decision  was  rendered, 
each  distributor  framed  his  own  contract,  omit- 
ting several  clauses  that  were  inserted  in  the 
old  contract  for  the  benefit  of  the  exhibitor, 
who  accepted  or  rejected,  unless  an  agreement 
to  the  contrary  is  specifically  signed  by  the 
exhibitor. 

"The  eighth  and  last  paragraph  in  the  Short 
Form  is  the  voluntary  arbitration  clause,  which 
the  exhibitor  may  reject  by  crossing  out,  and 
which  the  distributor  also  may  reject  by  cross- 
ing out  before  the  exhibitor  signs  his  applica- 
tion. Inasmuch  as  the  matter  is  to  be  treated 
later,  this  particular  part  of  the  new  contract 
will   be  omitted  in  this   article. 

"As  previously  stated,  the  above  eight  clauses 
are  the  clauses  that  appear  in  the  Short  Form 
license  agreement  which  the  exhibitor  is  called 
upon  to  sign,  and  it  is  hoped  that  this  article 
has  made  clear  the  changes  that  have  been 
made.  But  though  the  exhibitor  does  not  sign 
the  standard  license  agreement  containing  26 
odd  clauses,  every  transaction  is  nevertheless 
governed  by  this  agreement.  When  he.  signs 
the  short  form  the  larger  agreement  becomes 
part  of  the  transaction  by  incorporation  or 
adoption.  Hence,  it  is  important  that  the  ex- 
hibitor also  become  acquainted  with  the  man- 
ner in  which  the  new  standard  license  agree- 
ment changes  the  provisions  of  the  old  standard 
exhibition  contract. 

26  Clauses  in  Pact 

"The  standard  license  agreement,  a  copy  of 
which  will  reach  the  hands  of  every  exhibitor, 
but  which  the  salesman  does  not  carry  with 
him  nor  present  to  the  exhibitor  at  the  time 
of  negotiating  for  pictures,  contains  26  clauses, 
but  aside  from  bringing  the  language  up  to 
date  so  as  to  take  care  of  the  sound  picture 
situation,  there  have  been  only  a  few  important 
changes,  and  those  will  be  noted  here. 

"The  old  standard  contract  was  all  exclu- 
sive, and  no  additional  clauses  could  be  added 
unless  they  were  on  a  separate  rider  attached 
to  the  contract,  and  this  had  to  be  signed  by 
the  exhibitor.  The  new  standard  license  agree- 
ment changes  this  and  provides  that  added 
clauses  may  be  written  or  printed  in  the  sched- 
ule under  the  caption  'Added  Clauses.'  Exhibi- 
tors becoming  acquainted  with  the  eight  clauses 
in  the  'Short  Form'  agreement  should  therefore 
examine  the  schedule  carefully  to  see  if  any- 
thing new  has  been  printed  therein  as  an  added 
clause,  and  if  so  should  read  the  added  clause 
carefully  to  make  certain  that  they  understand 
it  and  that  it  has  their  approval  before  signing. 
It  is  only  fair  to  state  thai  added  clauses  can 
not  be  added  indiscriminately,  as  they  must  nol 
be  inconsistent  with  any  provisions  of  the 
standard  contract. 

"The  new  standard  license  agreement  now 
contains  a  clause  that  did  not  appear  in  the 
i  ontract,  but  which  was  made  part  of  the 
old  contract  since  sound  became  a  factor  by 
printing  it  on  a  rider  attached  by  every  dis- 
tributor to  every  contract  for  sound  pictures. 
This  clause  provides  that  the  exhibitor  war- 
rants, first,  that  his  sound  equipment  will  opei 
ate  reliably  and  efficiently  to  reproduce  the 
(Continual  on  page  33  I 


Iowa  Unit  Joins 
Allied  and  Plans 
Protection  Fight 


Smith 


Des  Moines — Allied  States  Ass'n.'s  first 
objective  was  gained  here  when  the  Allied 
Theatre  Owners  of  Iowa  was  formed  Tues- 
day and  voted  affiliation  with  the  national 
body  headed  by  Abram  F.  Myers.  Forty  of 
the  50  exhibitors  at- 
tending- the  sessions 
here  paid  dues  in  the 
new  association,  of 
which  Tom  Arthur  of 
Mason  City  is  presi- 
dent. 

Fred  Hagerman  is 
vice-president  of  the  as- 
sociation and  S.  P. 
Martin  secretary  and 
treasurer.  Martin  has 
been  making  a  study  of 
what  he  says  are  the 
illegal  demands  of  Pub- 
lix  on  zoning  of  the 
state.  No  action  was 
taken  on  the  zoning  question  at  Tuesday's 
meeting,  but  the  independent  exhibitors  are 
planning  court  action  to  prevent  imposition 
of  any  unfair  protection.  A  number  of  com- 
mittee meetings  have  been  held  in  connec- 
tion with  this  plan  of  procedure.  On  the 
committee,  in  addition  to  Martin,  are :  Earl 
Nue,  F.  P.  Puffer,  F.  P.  Hageman,  Clifford 
Niles,  E.  O.  Ellsworth  and  Harry  Her- 
steiner.  Directors  will  map  the  association 
stand  on  zoning.  Niles  is  chairman  of  the 
board. 

E.  P.  Smith,  veteran  president  of  the 
Iowa  unit,  withdrew  when  objection  was 
made  that  he  is  not  a  theatre  owner,  al- 
though 20  members  present  asked  him  to 
represent  them.  Thanks  were  voted  to 
Smith  for  his  years  of  service  without 
salary. 

Rumor  of  dissatisfaction  in  the  ranks  of 
the  organization  was  inferred  when  Smith 
stated  that  50  members  of  the  M.  P.  T.  O. 


'Stuff  Life,  Mates! 


PLANT 


The  rigors  of  theatre  going  in  summer 

—Life 


of  Iowa,  the  old  organization,  who  are  paid 
up  until  January  plan  to  hold  a  meeting  in 
fall.  Membership  rates  in  the  new  organ- 
ization run  from  $25  to  $100. 

The  Des  Moines  Film  Board,  in  an  ef- 
fort to  secure  a  result  satisfactory  to  all, 
called  a  meeting  in  which  Harry  Weinberg, 
Wes  Mansfield  and  E.  P.  Smith  represented 
the  theatre  men.  The  independent  theatre 
men  refused  to  accept  this  committee  as 
representing  them.  Mansfield,  once  very 
active,  is  now  not  in  the  theatre  business. 
Miss  Margaret  McGrevey  sent  out  a  letter 
to  all  the  theatre  men  asking  them  to  meet 
here  to  select  a  committee  representing 
them  at  the  Film  Board  meeting. 

The  result  of  the  letter  was  a  meeting  at 
which  independents,  represented  by  20 
"strong  men,"  refused  to  meet  the  demands 
of  Publix  and  stated  that  a  number  of  the- 
atre owners  wanted  protection  against  their 
competitors  if  there  was  to  be  distribution  of 
clearance  arrangements. 

For  years  the  greatest  difficulty  in  organ- 
izing the  independent  theatre  men  has  been 
to  get  them  to  share  a  common  view-point, 
forgetting  their  own  individual  problems  to 
fight  for  a  common  problem.  Now  they  are 
more  nearly  united  than  they  have  ever 
previously  shown  themselves  and  are  thor- 
oughly aroused  to  make  a  decided  stand 
against  what  they  feel  is  an  important  en- 
croachment upon  their  rights.  If  they  do 
not  show  the  big  fellows  that  they  can  not 
get  away  with  this,  then  the  small  theatre 
men  might  as  well  give  up  completely  and 
immediately.  "We  have  been  approaching 
this  for  some  time,"  said  one  leader. 

Of  the  400  theatres  in  Iowa,  20  to  25  lo- 
cations are  handled  by  the  chain  stands. 
In  their  fight  against  Publix  the  indepen- 
dents are  including  the  A.  H.  Blank  chain 
and  the  RKO  group  as  their  enemies  in 
common  with  Publix.  In  Des  Moines  Pub- 
lix controls  the  Paramount,  the  Des  Moines, 
the  Strand.  Garden  and  Palace,  which  leaves 
but  two  small  downtown  houses  and  three 
suburban  houses  beside  the  two  east  side 
houses  as  independent  theatres.  Publix  owns 
the  Capitol  at  Newton,  the  Paramount. 
Strand.  Palace  at  Waterloo,  the  Casino  and 
Strand  at  Marshalltown,  the  Paramount, 
State,  Palace  at  Cedar  Rapids,  the  Colum- 
bia, Garden  at  Davenport,  the  Fort,  the 
Spencer  at  Rock  Island,  111.,  and  the  Le- 
Clare  at  Moline,  111. 

Three  Iowa  theatres  of  the  Publix  chain 
located  at  Sioux  City.  Missouri  Valley  and 
(  Council  Bluffs  are  controlled  by  the  Omaha 
office.  RKO  has  just  three  points  in  Iowa, 
Des  Moines,  Cedar  Rapids  and  Davenport. 
The  Central  States  Theatres,  which  is  the 
organization  of  which  A.  II.  Blank  is  head, 
with  Harry  Weinberg  as  his  manager,  con- 
trols 19  theatres,  the  Capitol,  Ames,  Twin 
Star,  at  Ames,  the  Rialto  at  Boone,  the  Ri- 
alto.  Palace,  at  Burlington,  the  King  at 
Alhia.  Ritz  at  Chariton,  Rialto,  Capitol. 
Strand,  at  Clinton,  Rialto,  Strand,  at  Fort 
Dodge,  the  lnglert.  Garden,  at  Iowa  City. 
Palace,  Bijou,  at  Mason  City.  Strand  at  Oel- 
wein.  and  the  Ritz  and  Majestic  at  Center- 
ville,  of  which  they  take  possession  Sept.   1. 


Reported  Friction  Stops 
Steffes  Des  Moines  Visit 

Minneapolis — Because  of  reported  fric- 
tion in  the  committee  of  exhibitors  spon- 
soring the  organization  of  a  new  lowa- 
Nebraska  association  to  affiliate  with  Al- 
lied States  Ass'n..  \\'.  A.  Strifes,  general 
manager  of  Allied,  did  not  attend  the  Iowa 
meeting    Tuesday. 


August    16,    193  0 


Motion   Picture    N  e  w  s 


33 


Legal  Copyright 
Factor  Important 
In  New  Contract 


{Continued  from  page  32) 
recorded  sound  with  adequate  volume  and  high 
quality,  and  second,  that  if  the  recorded  sound 
contains  copyrighted  music  he  has  or  will  have 
the  legal  right  to  perform  publicly  such  copy- 
righted music.  The  important  difference  be- 
tween this  clause  and  the  clause  appearing  on 
the  rider  to  all  old  contracts  is  that  in  the  latter 
the  exhibitor  warranted  that  he  had  a  license 
from  the  American  Society  of  Publishers,  Au- 
thors and  Composers.  If  he  had  no  such  license 
there  was  an  automatic  breach  of  warranty 
which  permitted  the  distributor  to  cancel  his 
contract. 

Warranty  Not  Required 

"Under  the  provision  as  it  now  stands,  the 
exhibitor  is  not  compelled  to  secure  this  license, 
and  whether  or  not  he  has  the  legal  right  to 
perform  the  musical  composition  publicly  then 
becomes  a  question  of  law  for  the  courts  to 
determine,  and  until  determined  the  distributor 
can  not  cancel  the  contract  for  any  alleged 
breach  of  warranty.  It  can  readily  be  seen  that 
this  change  is  of  immense  value  to  the  ex- 
hibitor, as  it  removes  a  powerful  weapon  from 
the  agents  of  the  society,  who  may  be  making 
an  unreasonable  demand  during  negotiations  for 
a  license. 

"In  view  of  the  warranties  made  by  the  ex- 
hibitor, the  distributor  in  turn  makes  certain 
warranties.  The  distributor  warrants  in  the 
new  contract  that  he  shall  deliver  to  the  ex- 
hibitor a  print  'in  physical  condition  for  exhibi- 
tion, and  if  the  license  is  for  sound  motion  pic- 
ture, which  will  clearly  reproduce  the  recorded 
sound  in  synchronism  therewith.'  This  pro- 
vision is  entirely  new,  and  is  of  great  advan- 
tage to  every  exhibitor,  for  here  is  a  guarantee 
in  the  form  of  a  warranty,  that  the  print  is  in 
condition  to  be  projected  and  that  the  sound  is 
properly  recorded.  In  view  of  this  provision, 
if  the  "exhibitor  is  properly  equipped  he  need 
not  accept  any  motion  picture  that  is  not  prop- 
erly recorded,  and  moreover  even,  has  a  claim 
against  the  distributor  for  breach  of  war- 
ranty. The  writer  knows  of  several  instances 
during  the  past  year,  one  in  particular,  where 
the  recording  and  sound  was  notoriously  poor, 
and  because  of  the  absence  of  this  provision 
in  the  old  contract,  the  exhibitor  was  compelled 
to  play  and  pay  for  these  pictures. 

"Another  change  that  is  of  benefit  to  the 
exhibitor  is  the  provision  in  the  new  contract 
for  payment  when  pictures  are  being  played 
on  percentage.  The  old  contract  stipulated  that 
payment  was  to  be  made  daily,  and  it  was  a 
technical  breach  of  contract  if  payment  was 
not  made  daily.  The  new  contract  provides 
that  when  pictures  are  played  on  percentage, 
the  distributor  share  becomes  due  at  the  end 
of  each  day's  performance,  but  it  is  to  be  paid 
daily  only  if  demanded.  Moreover,  the  old  con- 
tract provided  that  the  distributor,  through  his 
representative,  was  to  have  access  to  all  the 
exhibitor's  books  for  a  period  of  60  days  for 
the  purpose  of  verifying  the  box-office  state- 
ment. Under  this  provision  it  would  appear 
that  the  distributor  could  examine  any  and  all 
entries  in  his  books,  and  in  this  manner  could, 
if  he  desired,  secure  a  complete  picture  of  the 
exhibitor's  business.  The  new  contract  changes 
this  by  giving  the  distributor  the  right  to  ex- 
amine only  the  entries  relating  to  the  gross 
receints  of  the  picture  in  question.  Under  this 
provision,  the  exhibitor  may  cover  every  item 
in  his  books  excent  the  actual  entry  of  the 
day's  business  and  in  that  way  protect  his  busi- 
ness   from    becoming    public    property. 

"For  the  purpose  of  reducing  the  number  of 
examinations    from    60   davs    to    four    months. 


This  change  is,  to  my  mind.  .>f  inestimable  ad- 
vantage to  every  exhibitor,  as  it  clearly 
gives  him  the  right  to  keep  inviolate  his  private 
business,  and  the  distributor  representative  sees 
only  what  he  should  be  interested  in  and  no 
more.  Another  beneficial  change  when  pic- 
tures are  being  played  on  percentage  is  the 
provision  in  the  new  contract  that  when  an 
exhibitor  pulls  a  percentage  picture  before  the 
completion  of  the  agreed  run,  the  distributor's 
share  for  the  incompleted  run  is  based  on  65 
per  cent  of  the  last  day's  receipts  of  that  pic- 
ture instead  of  on  the  basis  of  75  per  cent  as 
in  the  old  contract. 

Playing  Order  an  Advantage 

"Another  important  change  in  the  new  con- 
tract is  the  provision  that  the  exhibitor  shall 
play  all  pictures  in  the  order  of  their  release, 
but  'order  of  release'  is  defined  not  as  the  an- 
nounced order,  but  the  order  in  which  the  pic- 
tures are  first  played  for  three  consecutive 
days  at  regular  prices  of  admission  in  the  ex- 
change territory  (tryout,  previews  and  pre-re- 
leases  are  excluded).  To  make  the  meaning  of 
this  provision  clear:  Suppose  distributer  A  an- 
nounces his  releasing  schedule  of  production 
No.  1  on  January  1.  production  No.  2  on  Janu- 
ary 8,  production  Xo.  3  on  January  15,  produc- 
tion No.  4  on  January  22  and  production  No.  5 
mi  January  29.  Suppose  further  exhibitor  X, 
because  he  is  affiliated,  or  is  a  favored  exhibi- 
tor, is  allowed  to  exhibit  his  pictures  in  the 
Eollowing  order,  production  No.  1  first.  Xo.  4 
second,  No.  3  third,  No.  5  fourth  and  No.  2 
last.  The  order  of  release  now  becomes  Nos. 
1.  4,  3,  5  and  2,  and  every  exhibitor  in  that 
territory  has  the  right  to  exhibit  the  pictures 
in  the  same  order.  The  advantage  of  this  to 
every  exhibitor  is  that  whether  they  are  first 
nr  subsequent  run  exhibitors,  they  enjoy  the 
same  benefit  and  priyilege  that  the  favored  ex- 
hibitor may  enjoy.  In  other  words,  the  under- 
lying thought  is  that  what  is  fair  for  one  is 
fair   for  the  other. 

"It  is  provided,  however,  that  if  the  ex- 
hibitor does  not  find  it  convenient  to  exhibit 
his  pictures  in  the  order  of  release  as  above 
determined,  he  may  jump  an  earlier  release, 
providing  he  gives  a  date  for  the  picture 
jumped  to  lie  played  within  31)  days  from  the 
first  date  of  showing  of  the  picture  that  is  to 
I"  played  out  of  the  order  of  release.  This 
provision  is  entirely  new.  The  old  exhibition 
contract  did  not  provide  that  pictures  be  played 
in  the  order  of  release,  'out  it  became  the  prac- 
tice of  distributors  to  stamp  this  provision  on 
every  contract,  and  when  so  stamped  the  ex- 
hibitor was  under  obligation  to  play  them  in 
the  order  of  announced  release.  Under  this  ar- 
rangement favored  accounts  were  permitted  to 
play  pictures  out  of  order  of  release,  and  when 
a  distributor  happened  to  have  a  "hit"  he 
usually  availed  itself  of  this  provision  and  in- 
sisted upon  having  all  prior  releases  played 
or  paid  for  before  accepting  a  date  on  the  'hit.' 

"The  advantage  of  the  new  provision  to  the 
independent  exhibitor  is  obvious.  He  now 
knows  in  what  order  he  and  every  other  ex- 
hibitor should  play  the  pictures  under  contract, 
he  knows  further  that  no  favorites  are  being 
played  and  then,  should  he  desire  a  little  flexi- 
bility in  his  playing  arrangement,  he  has  the 
means  of  obtaining  it.  Another  indirect  ad- 
vantage of  this  provision  is  that  it  serves  as  a 
safeguard — the  exhibitor  now  can  not  let  poorer 
pictures  accumulate  and  then  run  them  one 
after  the  other  and  drive  away  his  patronage — 
he  must  devise  ways  and  means  of  working 
off  all  pictures  under  contract  so  that  his  per- 
formances   will   be   of   consistent   quality. 

"Another  provision  that  is  entirely  new  was 
inserted  in  the  new  contract,  aimed  also  to 
eliminate  the  granting  of  favors  to  one  exhibi- 
tor which  probably  would  react  to  the  detriment 
of  other  exhibitors.  This  provision  is  that  if 
protection  granted  shall  affect  alike  two  or 
more  theatres,  a  waiver  of  such  protection 
period  by  the  exhibitor  as  to  one  of  such  thea- 
tres shall  be  deemed  to  be  a  w:aiver  of  such 
protection  period  as  to  all  such  theatres.  For 
example:  Theatre  A  has  30  days'  protection 
over  theatres  B,  C  and  D.  Theatre  D  was  sat- 
isfied to   run   30  days  after   A,  because  at  the 


Favoritism  is 
Out,  According 
To  New  Contract 


time  of  executing  the  contract  he  knew  that 
theatre  A  had  the  same  protection  over  B  and 
C,  who  were  his  competitors.  Uet  us  assume 
that  later  theatre  A  acquires  theatre  C  or 
wants  to  permit  theatre  C  to  play  a  picture  14 
days  after  itjias  run  in  A.  As  to  that  picture, 
theatres  D  and  B  have  the  right  to  demand 
prints  14  days  after  the  completion  of  the  run 
in  A. 

Independent  Advantage  Cited 

"The  advantage  of  this  provision  to  the  in- 
dependent exhibitor  is  obvious — it  is  a  guaran- 
tee to  the  exhibitor  that  his  competitor  can  not 
secure  an  unfair  advantage  once  the  contract 
is  entered  into.  That  this  advantage  is  not 
merely  theoretical  is  evidenced  by  the  numerous 
complaints  that  came  in  to  the  Allied  commit- 
te<    arising  out  of  just  such  situations. 

"One  slight  change  has  been  made  in  the 
new  contract  with  reference  to  the  time  of 
delivery  of  a  print  by  the  distributor.  If  de- 
livery was  made  to  a  common  carrier  under 
the  old  contract  it  had  to  be  made  so  that  it 
was  scheduled  to  arrive  one  hour  before  the 
opening  performance.  This  was  sufficient  in 
the  days  of  silent  features,  when  rehearsals 
were  unnecessary,  but  the  old  provision  was  in- 
adequate to  take  care  of  the  rehearsals  that 
are  essential  to  the  proper  reproduction  of  a 
sound  picture.  Hence,  it  is  now  provided  that 
the  delivery  shall  be  made,  if  to  a  carrier,  in 
sufficient  time  for  inspection  and  projection  be- 
fore the  usual  time  for  the  opening  of  the 
theatre. 

"One  of  the  most  important  changes  in  the 
new  standard  license  agreement  is  the  adoption 
of  a  provision  that  automatically  starts  the  flow 
of  pictures  in  any  given  territory  and  gives 
the  exhibitors  in  that  territory  a  guarantee 
that  they  will  be  able  to  play  pictures  released- 
within  a  reasonable  time  and  before  they  be- 
come out  of  date.  Under  the  old  standard  ex- 
hibition contract,  if  a  first-run  exhibitor  de- 
sired for  his  own  convenience  to  hold  up  a  date 
on  a  picture  already  released,  he  could  readily 
do  so,  regardless  of  the  hardship  this  might 
work  on  all  subsequent  runs.  If  he  failed  or 
refused  to  date  a  picture,  the  old  contract  pro- 
vided that  the  distributor  'may  designate  the 
exhibition  date,'  and  if  the  first  run  account 
was  a  valuable  account,  it  obviously  was  to  the 
interest  of  the  distributor  not  to  antagonize 
this  account  by  assigning  a  play  date.  More- 
oxer,  if  the  distributor  did  actually  assign  the 
exhibition  date  so  that  the  picture  would  be 
cleared  for  subsequent  runs,  the  first  run  ex- 
hibitor could  defeat  this  by  paying  for  the 
picture  and  postponing  the  play  date  indefi- 
nitely. 

"This  was  the  source  of  more  complaints 
from  exhibitors  throughout  the  country  than 
almost  any  other  provision  in  the  old  contract, 
because  the  subsequent  run  exhibitor  found  that 
pictures  he  had  contracted  for  were  not  made 
available  to  him  because  of  neglect  or  the 
refusal  of  the  first  run  to  exhibit  that  picture. 
and  this  compelled  him  to  buy  other  pictures 
and  the  exhibitor  frequently  found  that  he  had 
to  contract  for  a  group  in  order  to  get  the 
few  he  needed  to  replace  those  he  couldn't  ex- 
hibit through  no  fault  of  his,  resulting  usually 
in  an  overbought  condition. 

Must  Show  in  90  Days 

"The  new  standard  license  agreement  reme- 
dies this  situation  by  making  obligatory  on  the 
first  run  exhibitor,  if  he  wants  to  secure  the 
full    length    of    the    protection    given    him,    to 


34 


M  o  t  i  o  n    P  i  c  i  n  r  e    N  e  w  s 


A  iK/ 11  s  t    16,    193  0 


When  Allied  directors  met.  A  view  of  Allied  Seates  Ass'n  chieftains  taken  a  t  their  recent  meeting  at  Spring  Park,  near  Minneapolis.  The  Allied  directors 
chartered  a  cottage  at  the  lake  resort  for  their  sessions.  In  the  photo  are:  Henry  A.  Staab,  executive  secretary  of  the  Wisconsin  unit;  Oscar  Hanson, 
sales  manager  of  Tiffany;  T.  E.  Mortsensen,  publisher  of  Greater  Amusements;  W.  A.  Steffes,  general  manager  of  the  Northwest  exhibitor  unit;  Steve 
Bauer,    Allied    delegate    from    Wisconsin;    H.    M.    Richey,    general    manager    of     the     Michigan     unit;     Abram     F.     Myers,     Allied     president;     Col.    H.    A.     Cole, 

president    of    the    Texas    unit;    Aaron    Saperstein,      head     of     the     Illinois     Independent     Exhibitors. 


90  to  125  Days 
Maximum  Wait 
For  Second  Runs 


(Continued  from   page  33) 

exhibit  a  picture  within  90  days  after  its  sched- 
uled release  date.  If  he  fails  to  do  so  the 
protection  starts  on  the  90th  day,  and  even  if 
the  first  run  exhibitor  had  more  than  30  days 
protection,  his  protection  ends  120  days  after 
the  general  release  date,  and  whether  exhibited 
or  not  it  then  becomes  available  to  the  second 
and  subsequent  runs.  With  this  provision,  once 
an  announcement  is  made  of  the  release  date 
of  a  picture,  the  second  run  knows  definitely 
the  longest  time  he  will  have  to  wait  before 
it  becomes  available  to  him  will  be  between 
90  and  120  days  after  the  release  date,  depend- 
ing upon  what  protection  the  first  run  has  over 
the  second. 

"It  follows,  of  course,  that  once  the  picture 
is  made  available  to  the  second  runs,  it  is  al- 
ready cleared  so  that  in  due  course  it  becomes 
available  to  subsequent  runs. 

"The  new  contract  has  been  drawn  to  .ui\e 
the  subsequent  run  exhibitor  considerably  more 
freedom  in  the  matter  of  advertising  his  pic- 
tures than  he  possessed  under  the  old  contract. 
Formerly    the    subsequent    run    exhibitor    was 


precluded  from  advertising  his  picture  in  any 
manner  until  the  completion  of  the  prior  run. 
This  obviously  worked  a  great  hardship  where 
the  subsequent  run  followed  close  on  to  the 
prior  run,  so  that  his  pictures  did  not  receive 
the  proper  exploitation.  The  new  contract  pro- 
vides that  if  the  subsequent  run  exhibitor's  date 
of  exhibition  comes  within  15  days  of  the  last 
day  of  exhibition  of  the  prior  run,  he  may  nev- 
ertheless use  legitimate  means  of  advertising 
his  picture,  even  before  the  picture  has  com- 
pleted   the    prior    run. 

"The  new  contract  also  gives  the  exhibitor 
relief  when  he  is  prevented  from  exhibiting 
a  picture  because  of  causes  beyond  his  con- 
trol. Under  the  old  contract  the  exhibitor  was 
not  excused  from  exhibiting  a  picture  when 
he  was  prevented  from  doing  so  for  causes 
beyond  his  control,  unless  those  causes  con- 
tinued to  exist  for  90  days.  If  the  exhibitor 
had  an  accidental  fire  compelling  him  to  close 
for  repairs  tor  60  days,  all  pictures  that  he 
should  have  played  during  that  period  would 
have  to  be  played  after  he  reopened.  This 
obviously  worked  to  extend  the  life  of  all 
his    contracts    by    60    days,    so    that    he   neces- 


What  a  World! 

By  the  time  you're  important  enough 
to  take  two  hours  for  lunch,  the  doc- 
tor limits  you  to  a  glass  of  milk. 


Changes  Made  in 
Clause  Governing 
Accessory  Sales 


sarily  was  playing  pictures  60  days  older  than 
had  been  his  practice.  Under  the  new  con- 
tract, all  pictures  that  he  should  have  played 
during  that  period  are  automatically  removed 
from  the  contract  and  when  he  reopens  he 
starts    anew    with    the    later    releases. 

"Another  change  of  minor  importance  is  in 
the  provision  dealing  with  accessories  and  ad- 
vertising matter.  Under  the  old  contract  the 
exhibitor  agreed  to  buy  everything  from  the 
distributor — he  could  not  purchase  advertising 
matter  of  am  sort  from  any  source  except 
from  the  distributor,  though  the  provision  was 
never  enforced.  Under  the  new  agreement  the 
exhibitor  may  purchase  accessories  or  adver- 
tising matter  anywhere,  but  if  he  buys  any 
from  the  distributor,  he  agrees  not  to  resell 
them    nor   to   lease   them  to  another   exhibitor. 

Eliminations  Seen  an  Aid 

"The  provision  perhaps  most  exhibitors  will 
be  interested  in  is  the  'elimination  clause.' 
The    old    contract    provided    that    if    an    entire 


August    16 ,    1930 


M  o  t  i  o  n    Picture    News 


35 


group  of  pictures  were  contracted  for,  the 
exhibitor  could  eliminate  10  per  cent  by  pay- 
ing half  of  the  contract  price.  This  provision 
had  its  origin  at  the  Federal  Trade  Confer- 
ence in  New  York  and  was  inserted  in  the 
1928  contract  also  as  a  method  of  overcoming 
some  of  the  evils  of  block  bookings,  for  it 
gave  the  exhibitor  the  opportunity  of  laying 
the  bad  pictures  on  the  shelf  by  assuming 
half  the  loss,  and  the  distributor  assumed  the 
other  half.  To  my  mind  this  was  a  valuable 
privilege,  but  unfortunately  very  few  exhibit- 
ors took  advantage  of  it,  because  undoubtedly 
they  could  not  afford,  in  view  of  business 
conditions,  to  pay  any  part  of  the  price  of  a 
picture  that  they  did  not  use.  That  this  priv- 
ilege was  valuable  to  the  exhibitor  and  costly 
to  the  distributor,  if  exercised  generally  by 
the  exhibitor,  was  indicated  by  the  methods 
adopted  by  the  distributor  to  prevent  its  use. 
Since  the  elimination  could  be  exercised  only 
if  an  entire  group  of  pictures  were  purchased, 
distributors  printed  into  their  schedules  'num- 
ber   of    pictures    offered — number    of    pictures 

purchased '    and    if    the    exhibitor    bought 

49  out  of  SO  pictures,  he  lost  his  right  to  elimi- 
nation. 

"The  new  contract  now  provides  that  if 
the  exhibitor  has  purchased  20  or  more  pic- 
ture features,  the  average  price  of  which  is 
$250  or  less,  he  may  eliminate  5  per  cent 
without  any  payment  whatever,  and  if  the 
pictures  are  contracted  for  on  a  percentage 
basis,  the  exhibitor  may  eliminate  5  per  cent 
without  any  payment,  if  the  distributor  has 
averaged  $250  or  less  on  the  pictures  that 
have  previously  played  on  a  percentage  basis. 
There  is  one  important  qualification — when 
the  price  of  the  picture  is  fixed  and  the  ex- 
hibitor wishes  to  eliminate  it,  he  pays  for 
the  picture  at  the  time  of  cancelling,  but  the 
price  is  returned  to  him  in  its  entirety  at  the 
termination  of  the  contract.  When  the  pic- 
ture is  to  be  played  on  a  straight  percentage 
it  may  be  eliminated  without  any  payment 
whatever.  This  provision  is  of  inestimable 
value  to  every  exhibitor  whose  average  price, 
per  picture  is  $250  or  less — it  absolutely  en- 
ables him  to  shelve  5  per  cent  of  the  pictures 
he  has  contracted  for,  and  since  it  costs  him 
nothing  to  exercise  this  right,  there  is  no 
excuse  for  playing  a  poor  picture,  or  in  other 
words  he  can  now  select  95  per  cent  of  the 
pictures  for  exhibition.  This  5  per  cent  elimi- 
nation without  payment  is  of  tremendous  ad- 
vantage to  the  exhibitor,  and  the  loss  is  as- 
sumed entirely  by  the  distributor.  To  this 
extent  it  is  a  decided  improvement  over  the 
old  contract  in  which  the  loss  "was  shared 
equally    by   the    exhibitor    and    the    distributor. 

Embodies  Old  Clauses 

"However,  the  new  contract  carries  over 
many  of  the  provisions  of  the  old  contract 
without  any  change  in  principle,  such  as  the 
old  roadshow  clause,  the  provision  for  pay- 
ment in  case  of  loss  or  damage  to  prints,  the 
reissue  clause,  the  minimum  admission  price 
clause,  the  clause  relating  to  the  right  to 
exclude  on  racial  or  religious  grounds,  the 
provision  as  to  time  of  acceptance  of  the  ap- 
plication and  other  clauses  with  which  every 
exhibitor  has   become   familiar   by   this   time. 

"It  is  my  humble  opinion  that  the  new 
contract,  both  in  form  and  in  substance,  is 
a  decided  improvement  over  the  old  contract 
and  offers  the  exhibitor  many  advantages  that 
he  did  not  have  previously.  I  personally  feel 
proud  of  having  been  given  this  opportunity 
as  a  representative  of  the  independent  ex- 
hibitors to  contribute  of  my  time  and  effort 
towards  making  this   instrument. 

"The  contract  represents  a  sincere  effort  on 
the  parts  of  all  those  members  of  the  5-5-5 
conference  to  understand  the  problems  of  the 
industry  and  to  help  solve  those  problems, 
and  this  article  would  not  be  complete  if  I 
did  not  pay  tribute  to  Sidney  R.  Kent  and 
Abram  F.  Myers,  whose  leadership,  diplomacy, 
broad  vision  and  complete  knowledge  of  the 
various  ramifications  of  this  industry  made 
this  new  contract  possible.  To  them  every  per- 
son interested  in  this  business  owes  a  debt 
of  gratitude." 


$21,100  Seattle 
Gross  for  Norma 
Shearer  Picture 


Seattle — Popular  Norma  Shearer  kept 
business  up  to  capacity  all  week  at  the  Fox 
Fifth  Avenue  in  "Let  Us  Be  Gay"  and  out- 
distanced other  first-run  films  by  a  wide 
margin.  The  picture  was  well  received  by 
critics  and  audiences  alike. 

''Hell's  Angels,"  in  its  second  week  at 
the  Fox  at  $1  top  and  a  two-a-day  policy, 
failed  to  gross  as  much  as  it  would  have 
on  a  continuous  performance  basis  at  regu- 
lar prices. 

Clara  Bow's  diminishing  popularity  was 
evident  at  the  Paramount,  where  "Love 
Among  the  Millionaires"  was  the  attraction. 
While  the  gross  exceeded  that  of  "True  to 
the  Navy,"  it  was  still  below  former  levels. 

Weather,  hot. 

Estimated  takings : 

"HELL'S    ANGELS"     (U.    A.)     (Second    Week) 

FOX— (2,450).  25c-50c-75c-$l,  7  days,  2  a  day.  Other 
attractions:  Fox  Movietone  news,  Owen  Sweeten's 
band,   Jean  Harlow   in  person.    Gross:  $12,071.    Rating: 

"LET  US   BE  GAY"   (M-G-M) 

FOX    FIFTH    AVEXUE— (2,750),    25c-35c-50c-75c,    7 
days.     Other   attractions:     Fox   Movietone   news,    Fan- 
chon-Marco  stage  unit.    Gross:   $21,101.    Rating:    ISO'  i 
"MAN    FROM   WYOMING"    (Paramount) 

METROPOLITAX— (1.100),  25c-35c-50c.  7  days. 
Other  attractions:  Paramount  news.  Lloyd  Hamilton 
comedy.  Paramount  song  cartoon.  Gross:  $6,100.  Rat- 
ing:   100%. 

"LOVE   AMONG    THE   MILLIONAIRES"    (Para.) 

PARAMOUNT— (3,150),  25c-35c-50c-60c,  7  days. 
Other  attractions:  Paramount  news,  Publix  stage 
unit.  Arthur  Clausen  and  band,  Stanleigh  Malotte 
at    organ.     Gross:    S13.000.     Rating:     108%. 


Six  New  York  Theatres 
To  Be  Reopened  by  Fox 

Six  New  York  theatres  will  be  opened 
by  Fox  Theatres  Aug.  29,  which  is  the 
official  starting  date  of  the  new  season  at 
company  houses.  More  than  $1,000,000  has 
been  spent  remodeling  these  houses,  it  i^ 
stated.  The  theatres  are  the  Audubon, 
Crotona,  Manhattan,  Valentine  and  U.  S. 
On  that  date  also,  the  Riverside,  combina- 
tion house,  opens  as  a  Fox  theatre. 


M-G-M  Casts  Four 

Hollywood — Charles  Bickford,  Lewis 
Stone,  Kay  Francis  and  Leila  Hyams  have 
been  assigned  the  featured  roles  in  "The 
Passion  Flower"  by  M-G-M.  Wm.  C.  de 
Mille  will  direct  the  talker,  which  is  adapted 
from  the  novel  by  Kathleen  Norris.  Miss 
Francis  was  borrowed  from  Paramount  for 
the  part. 


Comerford  Leads 
In  Pennsylvania 
Coal  Peace  Move 


Peace  in  the  anthracite  coal  fields  of 
Pennsylvania  has  been  established  largely 
through  the  efforts  of  M.  E.  Comerford, 
working  through  the  agency  of  the 
M.P.T.O.A.,  of  which  he  is  a  director. 
President  M.  A.  Lightman,  Vice-President 
Frank    Walker   and    Ed    Fay,    chairman    of 


the  board  of  directors,  handled  the  New 
York  end  of  the  negotiations  for  the  five- 
year  agreement. 

Points  of  contact  with  the  financial  and 
executive  heads  of  the  coal  companies  were 
established  by  Comerford,  who  then  took 
an  important  part  in  helping  to  assure  en- 
dorsement of  the  proposed  agreement  by 
miners  during  their  convention  at  Scran- 
ton.  A  strike,  it  is  said,  would  have  meant 
a  direct  and  indirect  loss  of  wages  of 
$2,500,000  a  day  and  would  have  disorgan- 
ized the  coal  region  of  the  state. 

Comerford's  efforts  were  lauded  at  a 
meeting  at  Scranton  by  Secretary  of  Labor 
James  J.  Davis.  Lieut.  Gov.  Arthur  James 
of  Pennsylvania,  an  associate  of  Comerford 
in  the  theatre  business,  also  spoke  at  the 
Scranton  meeting. 


Bankers  to  Check 

Warner  Money-Bags? 

(Continued  from  page  19) 

Trade  circles  buzzed  during  the  week 
over  Warner  affairs.  Ever  since  the  direc- 
tor's meeting  when  the  common  dividend 
was  passed,  there  had  been  a  falling  off 
of  the  company's  stock,  which  reached  a 
new  low  of  24  1-4  after  having  sold  as  high 
as  80  earlier  in  the  year. 

Decline  of  film  grosses  and  too-speedy 
expansion  in  the  theatre  field  were  ascribed 
in  financial  circles  to  the  passing  of  the 
dividend. 

Report  that  John  J.  Raskob  had  sold  out 
his  holdings  while  the  stock  was  up  brought 
a  denial  from  Raskob's  office,  asserting  that 
he  still  is  holder  of  a  "substantial"  number 
of  shares. 

Whether  or  not  the  company  will  adopt  a 
policy  of  disposing  of  assets  is  one  angle 
that  interests  the  trade.  Sale  of  some  of 
the  Warner  theatres  to  RKO  was  reported 
to  be  under  consideration  as  a  means  of 
raising  additional  capital. 

The  company  has  started  a  general  re- 
trenchment policy  in  its  distributing  organi- 
zation and  in  First  National,  letting  out 
200  employes  in  various  departments  during 
the  week. 


Actress  Recovering 

Hollywood — Anna  Q.  Nilsson  has  been 
dismissed  from  the  hospital  and  has  re- 
turned to  her  home  in  Beverly  Hills.  She 
plans  to  make  a  talker  sometime  this  fall. 


M-G-M  Preferred  Dividend 

Dividend  of  1^4  per  cent  on  the  preferred 
has  been  declared  by  M-G-M  directors.  It 
is  pavable  Sept.  15  to  stock  of  record  Aug. 
30. 


Martha  Sleeper  Cast 

Hollywood — Martha  Sleeper  has  been 
given  an  important  role  in  "The  New 
Moon,"  a  talker  which  features  Lawrence 
Tibbett  and  Grace  Moore,  opera  stars.  Jack 
Conway  is  directing  the  production. 


RKO  Building  at  Waterloo 

Waterloo,  la. — Reports  are  current  here 
i  hat  RKO  is  considering  building  a  theatre 
in  the  downtown  district. 


36 


M  o  t  i  o  ii    Picture    New  s 


lugusi    16,    1  9 3 0 


Scores,  Rentals 
Retard  Film  Buys 
In  the  Southeast 

(Continued  from  page  30) 

ings.  The  text  of  his  speech  appears  else- 
where in  this  edition. 

Pettijohn,  scheduled  to  speak  on  the  new- 
contract,  touched  on  that  subject  lightly  and 
then  switched  to  zoning  which  he  described 
as  the  most  vital  problem  facing  the  indus- 
try today. 

"I  haven't  read  the  new  contract,"  he  said, 
"i  do  know  the  committee  started  out  to 
shorten  the  old  form  which  ran  nine  pages 
and  ended  with  one  that  runs  nineteen.  I 
say  1  haven't  read  it,  but  I  like  the  short 
form  best. 

"I  may  not  be  popular  when  I  finish, 
but  I'm  going  through  anyway.  I  am  going 
to  tell  you  in  one  minute  and  a  half  what 
I've  learned  in  16  years  in  this  business. 
I  don't  own  a  share  of  film  stock.  I  don't 
care  who  does  the  most  business  next  year 
and  I  like  some  people  in  the  business  bet- 
ter than  I  do  others. 

"Eighteen  years  ago  I  was  retained  b>  an 
independent  exhibitor  organization  to  solve 
the  music  tax  problem.  I  advised  them  to 
pay  it.  They  didn't  like  the  suggestion,  but 
they  are  still  paying  it.  Then  I  went  to 
work  for  a  film  company  where  they  paid 
me  every  Saturday  night.  Then  I  went  to 
work  for  the  producers  and  distributors 
and  they  pay  me  every  week.  The  first 
week  they  don't,  I'm  through. 

"Now  let  me  tell  you  what  is  wrong.  It's 
suspicion.  Eliminate  it  and  it'll  be  a  whole 
lot  better  for  everybody.  If  you  want  to 
know  why  the  old  standard  contract  flopped 
I'll  tell  you.  It  was  a  question  of  cheating. 
Fifty-fifty.  Fifty  for  the  exhibitors  and 
fifty  for  the  distributors.  Both  arc  to 
blame." 

Hits  "Irresponsibles" 

Then  Pettijohn  launched  into  a  variety  of 
topics.  He  said  irresponsibles  were  re- 
sponsible for  launching  trouble  in  the  in- 
dustry and  added,  in  his  opinion,  it  was 
ninety  per  cent  the  radio  that  caused  the 
terrific  slump  in  the  business  which  pre- 
vailed prior  to  the  advent  of  sound. 

"I  know  how  it  is.  I  would  prefer  to 
listen  to  Amos  'n'  Andy  than  to  sit  through 
many  of  the  pictures  my  clients  make. 
Somebody  now  will  report  I  was  taking  a 
crack  at  one  of  my  clients,  so  let  me  put  it 
tli i s  way:  I  would  rather  listen  to  Amos  'n' 
Andy  than  read  any  trade  paper  editorial 
ever  written. 

"This  is  the  only  business  I  know  of 
where  the  two  sides  of  the  fence  arc  natu- 
ral enemies.  Something  has  been  said  here 
about  blind  booking.  Certainly,  we'll  sell 
you  40  pictures  at  $20  each  or  each  one 
individually  at  $50  or  $60.  That  means 
you'll  have  to  bear  the  celling  cost.  You 
wouldn't  buy  eggs  one  at  a  time,  would 
you?  Blind  buying  is  just  too  bad  for 
the   exhibitor. 

"How  much  more  do  you  tell  your  audi- 
ence when  they  buy  their  tickets?  They 
either  like  the  picture  or  not  and  you  don't 
worry.  You  don't  give  them  a  25  per  cent 
reduction  if  they're  dissatisfied,  do  you? 

On  protection,  Pettijohn  advised  his  lis- 
teners not  to  worry  about  the  contract,  but 


The  Big  House 

Atlanta  —  "Some  years  ago  while 
traveling  I  had  occasion  to  stop  over 
at  a  railroad  junction  town.  I  asked 
the  station  master  if  the  town  had 
any  particular  interest.  He  said  it 
was  the  seat  of  the  state  insane 
asylum. 

"Would  you  like  to  see  it?"  he  asked. 

"I  agreed,  and  was  taken  on  tour, 
noted  how  beautifully  the  grounds 
had  been  laid  out  and  how  quiet  the 
scene  was.  Suddenly,  I  came  across 
a  group  of  forty  individuals  accom- 
panied by  one  guard. 

"'Are  all  these  people  crazy?'  I  in- 
quired. 

"  'Yes,'  said  the  guard. 

"  'Well,'  I  asked  'aren't  you  afraid 
that  they'll  get  together  some  day  and 
pounce  on  you?  Then  what'll  you  do?' 

"  'Listen,  mister,'  said  the  guard, 
'they're  too  crazy  to  think  of  such  a 
thing.'" 

Told  by  Pete  Woodhull  to  the 
Southeastern  Theatre  Owners'  Asso- 
ciation in  stressing  the  ned  of  exhibi- 
tor organization  and  in  pointing  out 
why  he  thought  it  could  never  be 
brought   about. 


to  lend  their  efforts  to  voluntarily  work  out 
their  own  zoning  before  that  right  of  "home 
rule"  is  taken  away  from  them. 

M.  A.  Lightman  followed  Pettijohn  and 
described  the  successive  steps  by  which  the 
5-5-5  committee  came  into  being  and  the 
conferences  that  led  'to  formation  of  the 
impending  standard  contract.  He  stressed 
the  need  for  exhibitor  organization  and  told 
the  Southeasterners  they  must  have  it  re- 
gardless of  what  national  unit  they  voted 
to  join.  Later,  "Pete"  Woodhull  spoke 
and  also  stressed  the  same  point. 

Nat  Williams  of  the  Rose  theatre  at 
Thomasville,  Ga.,  was  elected  president  to 
succeed  G.  E.  Ricker.  This  proved  to  be 
a  convention  surprise  since  the  constitution 
and  by-laws  provided  nominations  must  be 
filed  thirty  days  in  advance  of  election.  On 
motion  of  R.  B.  Wilby  these  rules  were  set 
aside.  The  move  was  first  defeated,  recon- 
sidered and  then  finally  unanimously 
adopted. 

O.  C.  Lam,  of  Rome,  Ga.,  was  re-elected 
vice-president,  and  Love  B.  Harrell,  of 
Waycross,  secretary.  Rov  E.  Martin,  G.  E. 
Ricker,  Mrs.  W.  M.  Kimbro,  E.  F.  Boyd, 
W.  J.  Brackin,  Alf  Fowler,  A.  C.  Gorta- 
towsky,  J.  J.  Powell,  and  R.  B.  Wilby  were 
re-elected  directors.  Ricker  replaced  N.  H. 
Williams  and  Hugh  Manning  replaced  J. 
C.  H.  Wink.  The  board  was  increased  to 
allow  adequate  representation  from  Alabama, 
Florida  and  Tennessee,  the  new  members 
being  Milton  Starr  and  Sam-  Borisky  of 
Tennessee ;  Col.  T.  E.  Orr,  Mack  Jacksoh 
and  M.  G.  Lee,  of  Alabama,  and  B.  S. 
Donnan   and   Mitchell  Wolfson,  of  Florida. 

The  next  convention  city  is  to  be  deter- 
mined by  the  board  at  a  later  date.  About 
oil   theatre  owners   attended. 


"Pro"  for  Thumb  Course 

John  A.  Winters,  golfer  who  played  with 
the  Brown  University  golf  team  for  three 
years  and  more  recently  was  the  profes- 
sional of  tlie  Exmoor  Country  Club  in 
Chicago,  has  been  selected  to  act  as  in- 
structor and  professional  for  the  new  Kew 
Gardens  indoor  miniature  golf  course  which 
opens  Monday  night  in  the  former  Kew 
Gardens  Theatre  at    Kew    Gardens,   L.  I. 


Brain  and  Work 
Way  to  Theatre 
Profit  Says  Hill 

(Continued  from  page  30) 

and  that  pictures  are  projected  smoothly. 
"Spend  money  when  you  do  to  improve  your 
projection,"  was  his  advice. 

Urges  Talker  Previews 

It  was  Hill's  idea  that  sound  pictures 
should  be  previewed  in  all  instances  and  an 
observer  stationed  in  the  auditorium  to  con- 
trol the  volume.  "Place  him  four  or  five 
rows  from  the  back  of  your  orchestra,"  re- 
marked Hill.  "Shut  your  eyes  and  turn 
your  back  to  the  screen  in  order  to  judge 
if  the  sound  is  natural.  It  is  a  good  idea 
to  step  up  the  fader  whenever  titles  are 
flashed  since  our  experience  shows  this  en- 
hances values.  The  same  practice  would  he 
a  good  one  to  follow  with  gags.  We  have 
demonstrated  this  helps." 

"Personnel  represents  one  of  your  most 
important  problems.  Have  you  the  best  you 
can  get?  Are  you  training  them  to  do  their 
best  work?  Are  you  imparting  some  of 
your  own  enthusiasm  to  them?  Ushers  and 
doormen  are  important.  They  help  to  sell 
tickets.  They  are  your  representatives.  Yon 
should  plan  their  w-ork  for  them,  teach  them 
the  feel  of  the  business  and  make  them  at  all 
times  enthusiastic. 

"Analyze  the  appeal  of  the  pictures  you 
offer  the  public  and,  once  having  established 
your  sales  points,  sell  the  public  as  hard 
as  you  know  how.  The  mediums  are  many. 
I  think  you  should  edit  your  trailers  so  that 
they  don't  give  away  too  much  of  the  story. 
Remember  also  your  front  is  your  show 
window.  It  should  be  atmospheric:  it  should 
endeavor  to  induce  the  public  to  come  in  to 
see  what  you  are  selling. 

"In  your  lobbies,  strive  for  contrast,  en- 
vironment and  flash.  Use  newspapers ;  they 
give  you  a  daily  selling  value.  You  must 
analyze  your  selling  points,  then  emphasize 
them  in  your  copy.  You  must  capture  the 
public's  attention,  appeal  to  the  women  and 
the  mental  age  of  your  audiences,  sell  them 
the  reliability  of  your  house  and  sell  sound. 

"Billboard  advertising  is  expensive.  Too 
many  advertisers  are  using  outdoor  boards 
today.  They  are  fine  to  sell  a  title  or  a 
story,  but  remember  for  children  patronage 
you  must  use  pictorial  material.  If  you  run 
two  changes  a  week,  stress  one  of  them,  not 
both.  You'll  make  more  money  that  way. 
If  you  go  in  for  contests,  ballyhoos,  remem- 
ber the  stunts  must  always  be  unusual  to 
capture    attention. 

Goodwill  Vital 

"Remember  the  need  to  develop  goodwill) 
Everything  centers  around  it.  As  the  town 
progresses,  it  carries  the  exhibitor  along 
with  that  progress.  If  your  town  doesn't 
progress  and  you  do  nothing  to  help  it.  you 
cannot  expect  to  make  progress.  People 
fall  for  service  and  service  can  overcome  lo- 
cations or  bookings.  Today  you  have  many 
factors  to  compete  with,  not  merely  the  the- 
atre down   the   street. 

"Brains  are  in  demand  today  more  s, ,  than 
ever  before." 


August    16,    1930 


Motion    Picture    N  ezvs 


Punny 

If  you  don't  give  me  a  coupla  lumps 
of  Zukor  for  my  demi-tasse  and 
Laemmle  alone,  I'll  have  to  movie. 

— Judge. 


Chilled  Weather 
Favors  New  $2 
N.  Y.  Openings 


Amid  a  blaze  of  elaborate  ballyhoo,  the 
Howard  Hughes  much  heralded  "Hell's 
Angels"  takes  off  from  the  New  York 
Criterion  and  Gaiety  screens  simultaneously 
Friday  night.  The  weather,  considerably 
cooled  from  the  torrid  spell  of  a  week  ago 
gives  the  newcomer  a  big  break,  because 
both  houses  are  without  refrigerating  sys- 
tems and  the  heat  usually  pinches  the  b.o. 

"Moby  Dick,"  a  Thursday  opener,  is  the 
third  $2  attraction  to  open  a  dark  house, 
lighting  the  marquee  of  Warners'  Holly- 
wood as  a  new-season  attraction. 

The  previous  week  saw  average  business, 
seasonal  but  not  heart-breaking,  at  all  ex- 
cept a  few  main  stem  houses.  The  Capitol 
and  Roxy  were  outstanding,  considering  the 
heat,  with  others  keeping  very  close  to  par. 

Estimated  takings : 

"THE   BIG   HOUSE"    (M-G-M) 
ASTOR     (1,120),   50c,   75c,  $1.00,   $1.50,  $2,   7  days,   8th 
week.    Other   attractions:    Comedy    "College    Hounds"; 
newsreel.    Gross:   $19,568,  great;   a  spurt  of  $2,500  over 
last  week. 

"OUR   BLUSHING    BRIDES"    (M-G-M) 

CAPITOL— (4,700),  35c,  50c,  75c,  $1.50,  7  days.  Other 
attractions:    Overture,    Hearst    Metrotone    News,    pre- 
sentation   ("The    Invitation    to    the    Dance").     Gross: 
$77,892,    splendid    (or    this,    warranting    a    holdover. 
ALL  QUIET  ON  THE  WESTERN   FRONT"   (Univ.) 

CENTRAL— (922),  50c,  75c,  $1.00,  $1.50,  $2.50,  8  days, 
17th  and  final  week.  Other  attractions:  None.  Gross: 
$14,263,    last    8    days. 

"THE   LITTLE   ACCIDENT"    (Univ.) 

GLOBE— (1,050),  35c,   50c,   75c,   7  days.   Other  attrac- 
tions:   Comedy    "The    Golf    Specialist,"    Screen    Snap- 
shots,  newsreel.     Gross:    $13,002,    fair;    near    par. 
"GRUMPY"    (Para.) 

PARAMOUNT— (3,700).  40c.  50c,  65c,  85c,  $1.00,  7 
days.  Other  attractions:  Pathe  Review  No.  20  and 
"Sporting  Brothers,"  short.  Gross:  $57,835,  one  of  the 
worst   summer   weeks   here. 

"RAFFLES"    (U.    A.) 
.RIALTO— (1,904),   65c,   85c,   4th    week.    Other   attrac- 
tions:   Comedy   "Neighboring   Neighbors,"    Lee   Morse, 
Paramount    News,    cartoon     "Barnacle    Bill."      Gross: 
$39,790,    plenty    healthy. 

"MANSLAUGHTER"    (Para.) 

RIVOLI— (2,103),  35c,  65c,  85c,  7  days,  2nd  week. 
Other  attractions:  Comedy  "Accidents  Will  Happen," 
"New  Rhythm"  by  orchestra,  Paramount  News. 
Gross:    $26,971,    so-so. 

"COMMON    CLAY"    (Fox) 

ROXY-(6,200),  50c.  75c,  $1.00,  $1.50,  7  clays,  2nd 
week.  Other  attractions:  Newsreel,  overture  and  vau- 
deville. Gross:  $108,367,  one  of  the  season's  best  and 
a    holdover. 

"THE    FLIRTING    WIDOW" 

STRAND— (3,000),  35c.  50c,  60c.  85c,  7  days.  Other 
attractions:  Short  "Temple  of  Silence,"  "Rose 
Knights"  comedy,  "Yama  Kraw"  shorts  "Voice  of 
Hollywood."  Gross:  $19,384,  still  in  the  depths  at 
this    house. 

"DAWN    PATROL"    (F.    N.) 
WINTER   GARDEN—  (1,493).    35c,   50c,   65c,   $1.00,    7 

days,   4th    week.   Other  attractions:    Joe    Frisco   in   the 
Song    Plugger."      Newsreel.      Gross:     $28,486,    holding 

up    heavily. 


Plans  Xenia  House 

Xenia,  O.— James  T.  Hibbert,  owner  of 
the  Bijou,  will  build  a  new  $125,000  house 
in  the  business  district,  for  which  Cin- 
cinnati architects  have  been  selected.  Talk- 
ers will  be  featured,  although  large  stage 
will  be  provided  to  take  care  of  legitimate 
productions,  if  necessary. 


"Quiets  Oakie 
Battle  for  Top 
Spot  at  Omaha 


Omaha — Continued  hot  weather  aided  in 
herding  the  folks  into  the  shows  last  week. 
All  houses  held  up  well,  except  the  State, 
which  is  without  refrigeration. 

"All  Quiet  on  the  Western  Front"  (U.) 
and  "Sap  from  Syracuse"  (Par.)  tied  the 
town  with  a  125%  rating  each.  Former  war 
yarn  at  the  Paramount  piled  up  $10,000. 
At  the  World,  "Sap"  did  $11,875,  backed  by 
a  strong  vaudeville  bill. 

Orpheum  had  no  difficulty  in  making  a 
100%  week  with  "Lawful  Larceny"  (Ra- 
dio). Gross  was  $14,500.  State  slipped  to 
75%  the  first  half  with  "The  Love  Racket" 
(F.  N.),  bringing  in  only  $1,575.  Last  half, 
"Honky  Tonk"  got  $1,800,  or  80%. 

Estimated  takings : 

"ALL    QUIET   ON    THE   WESTERN    FRONT"    (U.) 

PARAMOUNT— (2,900),  25c-60c,  7  days.  Other  at- 
tractions: Universal  news,  comedies,  and  organ. 
Gross:    $10,000.     Rating:    125%. 

"SAP    FROM    SYRACUSE"    (Paramount) 
WORLD— (2,500),     25c-60c,     7    days.      Other     attrac- 
tions:     Four    Publix    acts,    headed    by    the    Maxellos; 
Paramount     news,     house     ballet,     Billy     Meyers     and 
band,    shorts.     Gross:    $11,875.      Rating:     125%. 
"LAWFUL    LARCENY"    (Radio) 
ORPHEUM— (3.000),   25c-60c,   7   days.     Other    attrac- 
tions:     Four    R-K-O    acts,    headed    by    Eddie    Nelson, 
Pathe   news,   shorts.     Gross:    $14,500.     Rating:    100%. 
"LOVE    RACKET"    (F.    N.) 
STATE— (1,200),     25c-40c,     3     days.        Other     attrac- 
tions:    Universal  news,   shorts.    Gross:   $1,575.   Rating: 
75%. 

"HONKY   TONK"    (W.   B.) 
STATE— (1,200),   25c-40c.   4   days.     Other   attractions: 
Universal   news,    shorts.     Gross:    $1,800.     Rating:   80%. 


McCormack  Film 
Scores  Par  on  a 
$16,000  Gross 


Toronto — Main  stem  theatres  benefited 
materially  during  the  week  by  the  observ- 
ance of  Civic  Holiday  on  Monday,  good 
crowds  at  raised  prices  all  day  giving  a 
boost  to  the  week's  totals.  The  big  hit  was 
John  McCormack  in  "Song  o'  My  Heart" 
at  the  Tivoli  which  ranged  well  above  the 
average  for  the  first  six  days  at  $16,000 
and  was  considered  good  enough  to  hold 
over  in  spite  of  outdoor  diversions.  Gary 
Cooper  was  well  liked  in  "Man  From  Wyo- 
ming" at  the  Imperial  and.  surrounded  by 
a  strong  bill,  turned  in  $15,500.  Edmund 
Lowe  in  "Good  Intentions"  at  the  Hippo- 
drome hit  $15,000  which  meant  90%.  The 
Uptown,  key  house  of  Famous  Players 
chain,  did  not  open,  after  extensive  altera- 
tions, until  August  8.  Weather,  fair  and 
warm. 

Estimated  takings : 

"SONG    O'    MY    HEART"     (Fox) 

TIVOLI— (1.600),  6  days,  35c  to  65c.  Other  attrac- 
tions: Comedy,  News  special,  ("Arrival  of  the  R100"). 
Gross:    $16,000.       Rating:    100%. 

"GOOD     INTENTIONS"     (Fox) 

HIPPODROME— (2,600),  6  days.  30c  to  65c.  Other 
attractions:  Universal  news,  special,  "Arrival  of  the 
R-100;"  five  vaude  acts.  Gross:  $15,000.  Rating: 
90%. 

"MAN     FROM     WYOMING"     Paramount) 

IMPERIAL— (3,500),  6  days,  30c  to  60c.  Other 
attractions:  Paramount  news.  Johnny  Arthur  in  "The 
Paper  Hanger,"  vaudeville  unit  show.  Gross:  $15,500. 
Rating:    90%. 


Now  You  Tell  One 

It  was  so  hot  in  one  Midwestern 
town  that  all  the  snow  and  ice  in  the 
Byrd  polar  film  melted  during  a 
showing   the    other   day. 


Joan  the  Big 
Draw  in  L.  A.; 
$23,000  Gross 


Los  Angeles — Key  first  run  houses  en- 
joyed some  of  the  best  business  of  the  sum- 
mer season.  Although  the  row  had  its  low 
spots,  box-office  intakes  on  the  whole  were 
well  above  seasonal  par. 

The  top  was  reached  by  Joan  Crawford's 
"Our  Blushing  Brides,"  which  stayed  away 
up  in  the  big  money  in  its  second  week.  The 
gross  here  reached  $23,000,  rating  230%. 
The  follow  up  for  first  honors  was  "Dixi- 
ana"  which  chalked  up  200%  at  the  Or- 
pheum on  a  take  of  $8,000,  very  healthy 
business. 

A  snappy,  high-class  advertising  plug  for 
Pathe's  "Holiday,"  premiered  at  the  Circle, 
sent  receipts  at  that  house  soaring  to  new 
heights.  The  gross  clicked  plenty  at  $19,- 
500,  rating  160%.  RKO  Theatre,  showing 
Columbia's  "Hell's  Islands,"  got  the  biggest 
gross  of  many  weeks  at  that  house,  where 
the  film  attracted  a  114%  rating  on  a  $17,- 
500  intake.  Jack  Oakie  drew  big  at  the 
Paramount,  hitting  $30,000  for  a  rating  of 
120%.  The  crowd  liked  him  in  "Sap  from 
Syracuse." 

Estimated  takings : 

Los  Angeles 

"HOLIDAY"    (Pathe) 

FOX  CARTHAY  CIRCLE— (1,650),  1st  week,  7  days, 
twice  daily,  75c  and  $1.50.  (Premiere,  $5.00  top.)  Other 
attractions:  Abe  Lyman  and  band,  Movietone  news. 
Grass:     $19,500.      Rating:     160%. 

"OUR    BLUSHING    BRIDES"    (M-G-M) 
FOX    CRITERION— (1,652;,    2nd    week,   7    days,    35c 
to   65c.    Other    attractions:     Movietone    news,    comedy. 
Gross:    $23,000.     Rating:    230%. 

"SONG    O*    MY    HEART"    (Fox) 
LOEWS   STATE— (2,418),   7   days,   35c   to  65c.   Other 
attractions:     Fanchon    and    Marco    "Busy    Bee"    Idea, 
comedy,    Metrotone   and    Movietone   news.   Gross:    $20,- 
400.      Rating:    66%. 

"SAP    FROM    SYRACUSE"    (Para.) 
PARAMOUNT— (3,596)    7    days,    35c    to   65c.     Other 
attractions:    Comedv,    Paramount    news,    Oliver    Wal- 
lace  organ   concert.     Gross:    $30,000.     Rating:    120%. 
"SCARLET    PAGES"    (F.    N.) 
WARNER  BROS.  DOWNTOWN— (2,400),  2nd  week, 
7  days,  35c  to  65c.    Other  attractions:    Larry   Ceballo's 
stage   revue,   news,   Vitaphone   Varieties.     Gross:    $17,- 
000.     Rating:    113%. 

"RAFFLES"    (U.   A.) 
UNITED   ARTISTS— (2,100),   3rd   week,   7  days,   35c 
to    65c.     Other    attractions:      Comedy,    news,    Gaylord 
Carter    organ    concert.     Gross    $12,200.     Rating:     112%. 
"HELL'SI    ISLAND"     (Columbia) 
RKO— (2,700),  7  days,  35c   to  65c.    Other  attractions: 
RKO    vaudeville,    comedy,    Pathe    news.     Gross:    $17,- 
500.     Rating:     114%. 

"DIXIANA"    (RKO) 
ORPHEUM— (2.750),    3rd    week,    7   days,   35c    to   65c. 
Other    attractions:    Humanette    comedy,    Pathe    news. 
Gross:    $8,000.     Rating:    200%. 

Hollywood 

"HELL'S   ANGELS"    (Caddo) 

GRAUMAN'S  CHINESE  (2,023),  11th  week,  7 
days,  twice  daily,  75c  to  $1.50.  Other  attractions:  Sid 
Grauman's  prologue,  Jean  Harlow  in  personal  ap- 
pearances,   news.     Gross:    $22,000.     Rating:     118%. 

GRAUMAN'S  EGYPTIAN— (1,800),  7  days,  35c  to 
65c.  Other  attractions:  Comedy,  news.  Gross:  $5,700. 
Rating:    68%. 

"MATRIMONIAL    BED"     (Warner) 

WARNER  BROS.  HOLLYWOOD— (3,000),  2nd 
week,  7  days,  35c  to  65c.  Other  attractions:  Larry 
Ceballo's  stage  revue,  Vitaphone  Varieties,  news. 
Gross:    $18,700.     Rating:    133%. 

"UNHOLY   THREE"    (M-G-M) 

PANTAGES  HOLLYWOOD— (3,000).  7  days,  40c  to 
65c.  Other  attractions:  Fanchon  and  Marco  "Wild 
and  Woollv"  Idea,  comedy,  news.  Gross:  $15,500. 
Rating:    102%. 


38 


Motion  Picture  News 


August  1  6  ,   19  3  0 


Adv.? 

Two  bits  of  advertising  appear  in 
current  pictures,  and  the  producer  cer- 
tainly gave  away  footage  if  they  were 
unpaid.  One  is  a  full  length  shot  of 
the  Hotel  New  Yorker  sign  in  Jack 
Oakie's  "The  Sap  from  Syracuse" 
(Paramount).  The  other  is  a  strong 
plug  for  Wanamakers,  via  a  newspaper 
reading  slant  in  "Worldly  Goods" 
(Continental  Pictures). 


Five  in  Frisco 
In  Mad  Scramble 
For  First  Place 


San  Francisco — The  heat  wave  witnessed 
in  the  East  and  Middle  West  did  not  touch 
this  section  of  the  Pacific  Coast. 

"The  Big  House"  was  shown  a  third 
week  to  crowded  houses.  It  played  to  $26,- 
000  and  its  rating  was  105%.  The  Fox  did 
big  business  with  "Way  Out  West."  Here 
it  played  to  $27,500  and  the  rating  was 
105%.  The  Orpheum  played  "Dixiana"  a 
second  week  to  $10,500  and  a  106%  rating. 

Estimated  takings : 

"WAY  OUT  WEST"    (M-G-M) 

FOX— (5,000;,  50c-6Sc-7Sc-$l,  7  days.  Other  attrac- 
tions: Laure.  and  Hardy,  ^'Below  Zero" ;  Walt  Rose- 
tier  conducting  "Formal  Selections,"  Fanchon  & 
Marco's  "Idea  in  Blue,"  Fox  news.  Gross:  $27,500. 
Rating:    105%. 

"BIG    HOUSE"    (M-G-M) 

LOEWS  WARFIELD—  (2,700),  50c-65c-90c,  3id 
week.  Other  attractions:  Vagabond  Director  Travel 
Talk,  Fox  and  Hearst  news,  "Fashions."  Gross: 
$26,000.      Rating:     105%. 

"HIT    THE    DECK"    (Radio    Picture) 

CASINO— (2,500),  2Sc-50c,  7  days.  Other  attractions: 
Comedy,  cartoon,  "Sportlight,"  Fox  Movietone  news. 
Gross:    $9,200.     Rating:    92',. 

"THREE    FACES    EAST"    (Warners) 

EMBASSY— (1,400),  50c-65c-90c,  7  days.  Other  at- 
tractions: Liborious  Hauptman's  "Melody  Artists," 
news.     Gross:    $9,500.     Rating:    95%. 

"RAMPANT   AGE"    (All  Star) 

DAVIES— (1,150),     35c-50c,     7    days.      Other    attrac- 
tions:    Double    feature,    "Rampant    Age"    and    "Dude 
Wrangler,"   music.     Gross:   $6,000.     Rating:   90%. 
"DIXIANA"   (Radio  Picture) 

ORPHEUM— (2,270),  25c-35c-50c,  2nd  week.  Other 
attractions:  Comedy,  news,  organ.  Gross:  $10,500. 
Raring:     106%. 

"FLIRTING    WIDOW"    (First    National) 

GOLDEN  GATE— (2,500),  30c-40c-50c,  7  days.  Other 
attractions:  Music,  vaudeville.  Gross:  $14,000.  Rat- 
ing:  90%. 

"RAFFLES"   (U.   A.) 

CALIFORNIA— (2,500),  35c-50c-65c-90c.  Other  at- 
tractions: Zara  Agha  (oldest  man  in  the  world), 
comedy  "Radio  Kisses,"  California  orchestra,  Para- 
mount   news.      Gross:    $14,200.      Rating:     100'  I 

"DANGEROUS    NAN    McGREW"    (Paramount) 

ST.     FRANCIS— (1,400),    35c-50c-90c 
attractions:      Larie    de    Pries'    band; 
"Many       Moons";       Mack       Sennett 
Chumps";    Paramount    news.     Gross: 
103%. 

"SAP     FROM    SYRACUSE"     (Paramount) 

PARAMOUN "I  (2,700),  35c-50c-fiEc-$l,  7  days 
Other  attractions:  Harry  .Gourfain  &  Synco-Pastors" 
revue,  "Hay  -Hay-  Hades " ;  "Supette's  Devilettesr 
Paramount    news.     Gross:    $14,000.     Rating:    105%. 


days.  Other 
talking  novelty, 
comedy,  "The 
$11,500.     Rating: 


Wholesale  Managerial 
Shakeup  in  Rochester 

Rochester,  X.  Y.  —  Local  managerial 
changes  include:  O.  E.  Solomon,  manager 
of  the  Piccadilly,  downtown  Publix,  closed 
for  alterations,  to  the  St.  James,  Asbury 
Park;  Lynn  Blackmer,  assistant  at  the  War 
ner  Majestic  al  Hornell,  to  manager  of  the 
ily,  Batavia  :  E.  1 1.  Briant  of  Richmond, 
\  a.,  temporarily  as  residenl  manager  of 
Loew's  Roche  tei  here  during  vacation  of 
David  J.  Nolan;  John  I.  O'Neill,  former 
manager  of  the  Eastman,  has  become  man- 
i  ameo, 


'Dangerous  Nan' 
Socked  Hard  on 
Gross  of  $3,300 


Baltimore — Another  sizzling  week,  the 
thermometer  hovering  over  one  hundred 
and  on  one  day  reaching  104  degrees,  with 
only  one  tiny  shower  throughout  the  whole 
six  days.  This,  of  course,  making  big  biz 
for  the  refrigerated  houses,  but,  strange  to 
say,  not  for  the  Valencia,  even  though  re- 
frigerated. 

Loew's  Stanley,  refrigerated,  came  along 
again  with  a  big  gross  estimated  at  $22,500 
for  "Raffles,"  with  Ronald  Colman,  this 
rating  129%.  Picture  was  aided  by  slice  of 
national  advertising  campaign  in  all  Balti- 
more newspapers — about  4,200  lines — and 
other  tie-ups. 

Following  this  closely  as  a  runner-up  was 
Loew's  Century,  refrigerated,  with  $20,500, 
with  Moran  and  Mack  in  "Anybody's  War," 
and  the  Capitol-Loew  stage  unit,  "Cheer 
Up,"  with  Ted  Claire  and  Evelyn  Wilson. 
This  was  rated  as  98%. 

"All  Quiet  on  the  Western  Front"  was 
presented  at  popular  prices  at  Keith's 
after  it  had  been  held  for  four  weeks  at  the 
Auditorium  several  weeks  ago,  at  $1.50  top 
admission,  and  did  extremely  well  despite 
terrific  heat.  Gross  was  figured  at  $6,400, 
making  it  rate  80%.  This  house  has  an  old- 
style  water-washed  cooling  plant. 

"Bride  of  the  Regiment"  did  not  fare  so 
well  at  Loew's  Valencia,  even  though  this 
house  is  refrigerated.  Here  is  a  spectacu- 
lar picture  done  in  a  lavish  manner,  all  in 
color,  which  did  not  register  because  the 
audiences  seemed  to  regard  it  as  much  ado 
about  nothing  and  unconvincing.  Estimated 
gross  was  $2,900,  making  it  rate  83%. 

Weather :  Clear  and  extremely  hot, 
slight  shower  one  day.  Temperatures 
ranged  around  100  degrees  all  week  and 
reached  a   high  of   104  on  one  day. 

Estimated  takings  : 

"ANYBODY'S    WAR"    (Paramount) 

LOEW'S  CENTURY— (3,221),  25c-60c,  6  days. 
Other  attractions:  Metrotome  news,  "The  Rounders" 
(comedy);  scenic,  "Cheer  Up,"  a  Loew-Capitol  stage 
unit  headed  by  Ted  Claire;  orchestra,  organ.  Gross: 
$20,500.     Rating:    98%. 

"RAFFLES"    (United   Artists) 

(Aided  by  slice  of  national  adv.  campaign) 
LOEW'S  STANLEY— (3,654).  2Sc-60c,  6  days.  Other 
attractions:  Metrotone  news,  "Jumping  Jazz"  (Aesop 
Fahle  cartoon);  Pathe  Audio  Review;  "Pups  Ts 
Pups"  (Our  Gang  M-G-M  comedy).  Gross:  $22,500. 
Rating:    129%. 

"BRIDE    OF   THE    REGIMENT"    (First    National) 

LOEW'-S  VALENCIA— (1,500),  25c-*35c,  6  days. 
Other  attractions:  Metrotone  news,  "Kangaroo 
Steak"  (comedv);  "Big  Hearted"  (comedy).  Gross: 
$2,900.     Rating :    83 '  ,  . 

"LOVE  AMONG  THE  MILLIONAIRES"  (Para.) 
(Shown  uptown  after  one  week  downtown  at  Loew's 
Stanley) 
LOEW'S  PARKWAY  (1,092),  15c-3Sc,  6  days.  Other 
attractions:  Metrotone  news.  Pathe  Audio  Review, 
la//  Rhythm"  (cartoon),  "Flown  Garden"  (M-G- 
\l    colortoni     revue),     Gross:    $2,900.     Rating:    669! 

"DANGEROUS    NAN    McGREW    (Paramount) 
WARNERS'     METROPOLITAN     (1,500),    15c-50c,    6 
starting     Saturday,     Other    attractions:      Kino- 
grams,    Universal   news,   "Gates   of    Happiness,"   Vita- 
phone    Variety,    "(  ryhV    for    the    l  arolines"    (Spooney 
Melodies),      Gross:     $3,300.      Rating:     55%. 

"ALL   QUIET  ON   THE    WESTERN    FRONT"    (U.) 

KE1  I'll  'S  l  1,016),  '  i  •">  .  6  daj  -  starting  Friday. 
Other  attractions:  "i i  ITimi  Hector"  (Radio  com- 
edy I;     Pathe    news.      Gross:     $6,400.      Rating:    80%. 

"SHOOTING   STRAIGHT"    (Radio) 

Other    attractions: 
F,,\  news,    "THe    Bi  ss's    Orders"    (P 

M'  ill '  '» I        Gross:      $5,  00 

Rating :     - 


The  Retort  Grand 

Walter  Winchell,  New  Yark  Mirror 
columnist,  passes  on  the  gag  about 
Dayton  Stoddart,  one  of  the  "better 
of  the  high-class  exploiteers,"  who  was 
holidaying  in  the  mountains.  Before 
exploring  the  most  heavily  wooded  sec- 
tors, his  guide  said:  "Are  you  afraid 
of  rattlesnakes?" 

"What!"  ejaculated  Dayton,  "after 
12  years  on  Broadway!" 


'Recaptured  Love' 
Falls  Down  When 
Run  Takes  $1,500 


Minneapolis — A  heat  wave  that  kept  the 
thermometer  constantly  in  the  90-degree 
class  hit  this  town  for  the  entire  week.  The 
Minnesota,  which  has  the  best  cooling  sys- 
tem, again  attracted  the  customers.  The 
house  showed  "For  the  Defense,"  and  the 
Powell-Francis  combination  had  the  fans 
hanging  on  the  ropes.  Powell  and  Kay 
Francis  are  the  fair-haired  children  here. 
The  house  took  an  82%  rating  to  the  gross 
of  $30,000. 

The  Orpheum,  with  "Lawful  Larceny," 
also  did  well.  The  house  grossed  $18,000, 
or  a  rating  of  80%.  The  Century  showed 
"All  Quiet  on  the  Western  Front"  for  a 
third  week  and  registered  a  gross  of  $9,580, 
which  rated  the  house  92%.  The  State 
showed  "Sea  Bat"  and  took  it  on  the  chin. 
The  picture  drew  $14,000,  which  gave  the 
house  60%.  The  Lyric,  parading  "Recap- 
tured Love,"  also  fell  down.  The  house, 
despite  an  attractive  front  and  lots  of  high- 
pressure  ballyhoo,  went  into  the  "red"  un- 
der a  55%  rating  when  it  grossed  $1,500 
on  the  picture.  The  Aster,  ballyhooing 
"The  Flirting  Widow"  in  every  possible 
way,  shot  into  the  high-rating  column  with 
91%.    It  grossed  $2,600. 

Estimated  takings : 

"LAWFUL   LARCENY"    (R-K-O) 

ORPHEUM— (2,300),    35c-50c-75c,    7    days,    3    shows 
daily.     Other   attractions:     Four-act    vaude   bill    head- 
lined by  Casa  and   Lehn.    Gross:  $18,000.  Rating:  80%. 
"ALL   QUIET   ON    THE    WESTERN    FRONT"    (0.) 
(3rd   Week) 

CENTURY— (1,640),  30c-50c-75c,  7  days,  6  shows 
daily.  Other  attractions:  None.  Gross:  $9,580.  Rat- 
ing:   92%. 

"FOR    THE    DEFENSE"    (Paramount) 

MINNESOTA— (4,025),  30c-40c-75c.  7  days,  4  shows 
daily.  Other  attractions'.  "Smart  Smarties"  (Publix 
stage  show);  organ  presentation,  overture,  newsreel. 
Gross:    $30,000.     Rating:    82%. 

"THE    SEA    BAT"    (M-G-M) 

STATE— (2.300).  25c-35c-60c,  7  days,  4  shows  daily. 
Other  attractions:  Charlie  Chase  comedy,  Para- 
mount scenic.  Paramount  featurette,  newsreel.  Gross: 
$14,000.     Rating:    60<7r. 

"RECAPTURED    LOVE"    (W.B.) 

LYRIC—  (1,238),  15c-25c-30c,  7  days,  6  shows  daily. 
Other  attractions:  Newsreel.  Gross:  $1,500.  Rating: 
55%. 

"FLIRTING    WIDOW"    (First    National) 

ASTER— (812),  20c-30c,  7  days,  7  shows  dailv. 
Other  attractions:  Newsreel.  Gross:  $2,600.  Rating: 
91' ,. 


Warners  May  Establish 
Exchange  at  Des  Moines 

Des  Moines — Warners  may  establish  an 
exchange  here.  The  move  would  be  wel- 
comed by  exhibitors  of  the  state,  who  now 
are  served  oul  of  Omaha.  The  proposed 
Warner  branch  would  be  located  in  the 
Paramount  exchange,  being  vacated  in  favor 
of  the  company's  new  building,  next  dour. 


August  16,  19  3  0 


Motion  Picture  News 


39 


Montreal  Runs 
Cash  in  on  the 
R-100  Arrival 


Montreal — A  combination  of  circum- 
stances led  to  good  theatre  patronage  in 
Montreal  during  the  week : 

The  arrival  of  the  British  Dirigible  R-100 
at  Montreal  brought  thousands  of  visitors ; 
the  people  had  recovered  from  the  Federal 
election  campaign  with  its  speeches,  while 
an  array  of  popular  attractions  at  leading 
houses  proved  magnetic  despite  torrid 
weather. 

Montreal's  own  star,  Norma  Shearer,  in 
"Love  Career,"  at  the  Capitol,  and  Lon 
Chaney  in  "The  Unholy  Three,"  at  the  Pal- 
ace, divided  honors.  Norma  captured  $14,- 
000  for  a  95%  rating,  while  Chaney  was 
good  for  $13,500  at  the  Palace  at  90%. 
"Hot  Curves,"  at  the  Princess,  was  good 
for  the  hot  weather  blues  and  made  a  stand 
at  $9,800  for  90%. 

"UNHOLY    THREE"    (M-G-M) 

PALACE— (2,600),  25c-99,  7  days.  Other  attrac- 
tions: Fox  Movietone  news,  cartoon,  comedv.  Gross: 
$13,300.     Rating:    90%. 

"LOVE    CAREER"    (M-G-M) 

CAPITOL— (2,670),  40c-85c,  7  days.  Other  attrac- 
tions: Movietone  news;  "Le  Sexe  Fort,"  French 
talking  comedy ;  Joseph  Cherniavsky  conducting  house 
band;  Jackie  Rae,  stage  vocalist.  Gross:  $14,000. 
Rating:'  95,  . 

"HOT    CURVES"     (Tiffany) 

PRINCESS— (2,272),  _'5c-75c,  7  days.  Other  attrac- 
tions: "Bowery  Bimbos"  (sound  cartoon),  "Voice  of 
Hollywood,  Universal  news.  Gross:  $9,800.  Rating: 
90  9<  . 

"CZAR    OF    BROADWAY"    (Universal) 

LOEWS— (3,000),  40c-99c,  7  days.  Other  attrac- 
tions: Five  vaudeville  acts,  Pathe  news.  Edmund 
Sanborn  orchestra,  cartoon.  Gross:  $12,500.  Rating: 
85%. 

"VENGEANCE"    (Columbia) 

IMPERIAL— (1,650),  40c-85c,  7  days.  Other  attrac- 
tions: Six  Varieties  acts,  Paramount  news,  cartoon 
comedy.     Gross:    $7,000.     Rating:    80%. 

"SWEET   MAMA"    (Universal) 

STRAND— (750),  25c-44c,  7  days.  Other  attractions: 
Columbia  feature,  "'Call  of  the  West";  Pathe  review. 
Gross:    $4,500       Rating:     75%. 


Quebec  Exhibs  Organize 
To  Plug  Safety  Drive 

Montreal — Theatre  owners  of  Quebec 
have  organized  a  "Theatre  Safety  Commit- 
tee" under  the  auspices  of  the  Quebec  Safety 
League  for  the  purpose  of  studying  safety 
principles  and  equipment  and  to  offer  ser- 
vice regarding  safeguarding  the  public. 

Maurice  West,  Montreal,  has  been  elected 
chairman  and  George  Nicholas  Ganetakos. 
vice-president  and  general  manager  of 
United  Amusements,  Montreal,  is  vice- 
chairman.  Arthur  Gaboury,  Montreal,  is 
secretary.  The  directors  include :  Harry  S. 
Dahn,  manager  of  the  Capitol,  representing 
Famous  Players'  Canadian  Corp.,  E.  D. 
Denis,  Auditorium,  Quebec  City,  and  Albert 
Beladeau  of  Drummondville.  Safety  bul- 
letins are  to  be  sent  out  at  regular  intervals. 


Clark  with  Fox 

Hollywood — Dan  Clark,  former  president 
of  the  American  Society  of  Cinematograph- 
ers,  and  a  contract  cameraman  with  Fox  for 
over  ten  years,  has  been  assigned  to  direct 
features  by  Winfield  Sheehan.  Clark's  first 
assignment  will  be  the  talker  re-make  of 
"Alcatraz,"  Max  Brand  story  which  was 
produced  in  silent  form  with  Tom  Mix 
Starred  under  title  of  "Just  Tony." 


—N.  Y.  World 


(,<. 


Quiet"  at  Pop 
Cleveland  Run 
Hits  $31,000 


Cleveland — The  heat  continues  to  hurt 
local  theatre  business  in  its  most  vulnerable 
spot.  "All  Quiet  on  the  Western  Front," 
playing  its  first  popular  priced  engagement, 
and  "Our  Blushing  Brides,"  made  good 
showings,  but  business  in  the  other  down- 
town houses  were  just  fair,  while  in  the 
-uburban  houses  receipts  continued  on  the 
down  grade.  Weather,  unbearable  and  con- 
sistently hot,  with  thermometer  way  up  in 
the  90's  all  the  time. 

Estimated  takings: 

"RAFFLES"  (United  Artists,  3d  Week) 
STILLMAN— (1.900). 40c-75c,  7  days.  Other  attrac- 
tions: "Hot  Dog"  (M-G-M);  Jazz  Rhythm  (Colum- 
bia); "The  Wizard's  Apprentice"  (United  Artists); 
Hearst  Metrotone  news  (M-G-M).  Gross:  $12,000. 
Rating:    80%. 

"OUR    BLUSHING    BRIDES"    (M-G-M) 

ALLEN—  (3.300),  30c-60c,  7  days.    Other  attractions: 
"Honolulu      Wiles"      (Columbia);      Hearst      Metrotone 
news    (M-G-M).     Gross:    $20,000.     Rating:    110%. 
"SINS    OF   THE    CHILDREN"    (M-G-M) 

STATE— (3,400),  30c-60c,   7  days.     Other   attractions: 
"Not    So   Quiet"    (Universal);    "Jaz    Mania"    (Fischer 
Film);     Paramount     news;     Loew    stage     unit.      Gross: 
$17,000.     Rating:    8S<  .  . 
"ALL    QUIET   ON    THE    WESTERN    FRONT"    (U.) 

HIPPODROME— (4,500),    35c-75c,   7  days.     Other   at- 
tractions:    Fox  Movietone  news.    Gross:   About  $31,000. 
Rating:     155<  | 
"SWEETHEARTS    AND    WIVES"     (First    National) 

R-K-O  PALACE— (3,600),  35c-75c.  7  days.  Other 
attractions:  Pathe  Review,  Pathe  news,  "Carnival 
Review"  (Pathe).  "Plain  Dealer"  reel.  Gross: '$22,500. 
Rating:    909! 

"CLANCY    IN    WALL    STREET" 
(Fischer    Film-State    Riirhts) 

I  AMEO     (1,200),   25c-50c.   7  days.    Other  attractions: 

II  -a  Wild"  i  \l  G-M);  Screen  Snap  Shots  (Colum- 
bia); Hearst  Metrotone  news  (M-G-M).  Gross:  $4,000. 
Rating:    809! 


Free  Parking  for  Patrons 
Helps  Offset  Price  Cut 

Toledo — Both  Publix  houses  here  have 
cut  prices  to  offset  the  summer  slump.  Free 
parking  space  has  been  instituted  by  the 
Vita  Temple  in  a  garage  hook-up.  The  gag 
is  that  the  patrons  save  money  and  the  the- 
atre gains  good  will  without  setting  a  price 
precedent. 


Portland  Fans 
Storm  Shearer 
In  Record  Runs 


Portland,  Ore. — Norma  Shearer  in  "Let 
Us  Be  Gay"  breezed  into  the  United  Ar- 
tists and  immediately  captured  the  crowd  in 
large  numbers,  and  still  further  into  the 
hearts  of  her  feminine  admirers,  whose 
word-of-mouth  advertising  was  sufficient  to 
again  break  house  records.  This  plus  splen- 
did exploitation  of  Couch  and  Stewart,  tie- 
ups  with  drug  stores,  etc.,  shot  the  gross 
to  $16,000,   with   percentage  of   165%. 

Weather  was  fair  and  cooler.  Heavv  thun- 
derstorms brought  back  some  customers 
from  beaches  and  parks.  Heavy  increase 
advertising  for  "Greater  Moving  Season," 
splendid  cooperation  four  first  run  houses. 
Estimated  takings : 

"LET    US    BE    GAY"    (M.G.M.) 

FOX  UNITED  ARTISTS— (945),  25c-50c,  7  days 
and  extra  midnite  performances.  Other  attractions: 
"Pirates"  (M.G.M. ),  Hollywood  Varieties,  Fox  News. 
Good  comedy  repartee  brought  splendid  word-mouth 
advertising.  Gross:  $16,000.  Rating:  165%. 
"ON    YOUR    BACK"    (Fox) 

FOX  BROADWAY-(l,912),  25c-60c,  7  days.  Other 
attractions:  Fanchon  &  Marco's  "Country  Club  Idea" 
with  Masters  &  Grayce,  comedy  team,  Ray  Samuels 
and  girls,  Lenora  Cori,  with  voice  and  beauty,  Don 
Wi'kins,  m.c.  with  band.  Henrui  Lebel.  novelty  or- 
gan numbers,  Fox  Movietone  news.  Gross:  $14  000 
Rating:     145%. 

"DIXIANA"    (RKO) 

RKO  ORPHEUM-(1,700),  25c-50c,  7  days.  Other 
attractions:  Catherine  Custer  at  organ.  Gross:  $H  - 
2i0.      Rating:     135%. 

"MANSLAUGHTER"    (Para.) 
PORTLAND      PARAMOUNT-(3,085),      25c-50c       7 
days.     Other   attractions:     "Hey,    Hey    Hades,"    vaude 
presentation    with    "Happy"    Phil    Lampkin    and    Para- 
mounteers,     Paul     Lock's     Dancing     Sweethearts.     Con 
Maffie    at    \\  urhtzer.     Gross:    $12,750.      Rating:     125% 
"THREE    FACES    EAST"    (W.    B) 
HAMRICK'S  MUSIC  BOX-(l,835),  25c-50c.  7  days. 
Utner    attractions:      Vitaphone     acts,     Fox    Movietone 
news.    Gross:     $11,675.    Rating:     115%. 

"THE     SILENT     ENEMY"    (Para.) 
RIALTO-(l,498).    25c-50c,    7    days,    extra    Sat.    nite 
show.      Other     attractions:       Para,     news.     Boy     Scout 
tie-ups,     broadcast     from     lobby     over     Station     KXL 
Gross:    $11,350.    Rating     110%. 


Record  Price  Paid  for 
"Journey's  End"  Rights 

Sydney,  Australia.— Australian  rights  for 
"Journey's  End"  have  brought  the  record 
price  of  $50,000.  The  previous  high  was 
$27,750.  A  mystery  surrounds  the  actual 
purchaser  or  purchasers.  One  story  that 
has  crept  into  print,  and  is  believed  to  be 
correct,  is  that  a  local  syndicate,  headed  by 
one  Rothe  Raymond,  unknown,  has  put  up 
the  cash.  It  bears  this  correction,  though. 
Those  comprising  the  syndicate  are  de- 
scribed as  men  without  connection  with  the 
industry,  but  there  is  a  strong  feeling  preva- 
lent that  "Raymond"  is  in  reality  one  of  the 
amusement  leaders  here,  keeping  his  name 
in  cover,  it  is  suggested,  because  he  is 
handling  the  film  independent  of  his  prin- 
cipal film  interests. 

Whoever  has  bought  the  war  picture  is 
leaving  physical  distribution  to  Union  The- 
atres Feature  Exchange,  of  which  Stuart 
1*.  I  >oyle  is  chairman. 


Tishkoff-Fogel  Expand 

Rochester— Operating  as  officers  of  the 
newly  formed  Rochester  Arnett  Operating 
Corp..  William  Tishkoff  and  Max  Fogel, 
owners  and  operators  of  the  Webster  here' 
will  reopen  the  Arnett,  neighborhood  house,' 
and  install  sound  and  a  cooling  system.' 
\\  il'iani  Belcher  will  manage. 


40 


Motion  Picture  News 


August  16 ,    19  3  0 


Unchanging 

Hollywood— They  tell  with  great  glee 
the  gag  that  a  song-writer  pulled  on 
a  former  stage  actor,  now  in  Holly- 
wood. 

He  came  up  and  shook  him  by  the 
hand.  "It's  great,"  he  said,  "to  meet 
a  New  York  actor  who  has  made  a  suc- 
cess in  the  movies  without  changing. 
You're  one  guy  that's  been  the  same 
all  the  way  through.  You  were  a  heel 
then,  and  you're  a  heel  now." — L.  A. 
Herald. 


Byrd  Film  Draws 
At  Ottawa;  Only 
Run  to  Hit  Par 


Ottawa — The  theatre  business  in  Ottawa 
showed  decided  improvement  during  the 
week.  The  big  surprise  was  the  pull  of 
"Byrd  at  the  South  Pole"  at  the  Imperial, 
where  it  had  been  booked  as  half  of  the 
program  with  a  double-feature  bill,  the 
other  half  being  "Children  of  Pleasure." 
This  had  been  done  by  Manager  Tubman 
because  of  a  doubt  that  the  Byrd  picture 
would  draw,  but  it  did  and  registered  100% 
with  $4,100.  Keith's  also  came  back  into 
its  own  with  William  Powell  in  "For  the 
Defense,"  doing  95%  for  three  days,  and 
90%  with  "Wild  Company"  the  last  half. 
"Grumpy,"  at  the  Regent,  also  came  through 
strong,  drawing  a  "Disraeli  crowd"  for 
98%,.  It  was  a  sweet  week  for  most  ex- 
hibitors.     Weather,   fair   and  warm. 

Estimated  takings : 

"GRUMPY"    (Paramount) 

REGENT— (1,225),  25c-60c,  6  days.  Other  attrac- 
tions: Movietone  news,  "Goodbye  Legs"  (comedy), 
Screen  Song  "Arrival  of  R-100,"  orchestra.  Gross: 
$5,900.      Rating:     98%. 

"FOR    THE    DEFENSE"    (Paramount) 

B.  F.  KEITH'S— (2,596),  15c-50c.  3  days.  Other 
attractions:  Pathe  news,  Grantland  Rice  Sportlight, 
"Hooked,"  "I  Come  First"  (comedy).  Gross:  $4,900. 
Rating:    95%. 

"DIVORCEE"    (M-G-M) 

AVALON— (990),  25c-35c,  3  days.    Other  attractions: 
Fox     Movietone    news,     Educational     comedy.      Gross: 
$1,300.     Rating:    95%. 
"WITH    BYRD    AT    THE    SOUTH    POLE"    (Para.) 

AND    "CHILDREN    0"F    PLEASURE"    (M-G-M) 

IMPERIAL—  (1,200),  15c-50c,  6  days.  Other  attrac- 
tions: Hearst  Metrotone  news.  Gross:  $4,100.  Rat- 
ing:   100%. 

"RICH    PEOPLE"    (Pathe) 

CENTRE— (1,200),  15c-50c,  6  days.  Other  attrac- 
tions: Chester  Conklin  in  "The  Master  Sweeper"; 
Eddie  Foy,  Jr.,  and  Bessie  Love  in  "Swelled  Heads." 
Gross:    $3,200.     Rating:    85%. 

"WILD   COMPANY"    (Fox) 

B.  F.  KEITH'S— (2,596),  15c-50c.  3  days.  Other  at- 
tractions: Universal  news,  "The  Rounder"  (comedy); 
Screen  Song,  "In  the  Shade  of  the  Old  Apple  Tree." 
Gross:    $4,300.     Rating:    90%. 

"IN  GAY   MADRID"    (M-G-M) 

AVALON— (990),  25c-35c,  3  days.  Other  attractions: 
Fox  Movietone  news,  Our  Gang  comedy.  Gross* 
$1,100.     Rating:    85%. 


Fay  to  Reopen  Burned 
Rochester  House  in  Fall 

Rochester,  N.  Y. — Closed  for  nearly  six 
months  after  fire  of  undetermined  origin 
caused  damage  of  upwards  of  $40,000,  Fay's 
downtown  1,200-seat  house,  will  reopen 
early    in   tin-   fall. 

Edward  Fay  of  Providence,  who  leases 
flic  house  from  Chester  Fenyvessy,  will 
again  operate.  Arch  McCallum  will  man- 
age.  Fay  had  exclusive  rights  to  Warner 
films  before  the  lire,  1ml  they  since  have 
been  acquired  by   I. new'-.    Rochester. 


Joan  Crawford's 
$18,750  Wins  Top 
Spot  in  K.  C.  Runs 


Kansas  City — Loew's  Midland  did  the 
shouting  this  week  with  150%,  or  $18,750 
on  M-G-M's  "Our  Blushing-  Brides."  The 
Mainstreet  did  103%  with  First  National's 
"Dawn  Patrol,"  which  grossed  $19,500, 
enhanced  by  a  good  stage  show. 

Universal's  "All  Quiet  on  the  Western 
Front,"  playing  Kansas  City  for  the  first 
time  at  pop  prices,  brought  business  at  the 
Newman  up  to  120%,  or  $11,400.  The 
Uptown,  playing  First  National's  "In  the 
Next  Room,"  reported  110%,  or  $6,500. 
The  Royal,  with  "Queen  High"  (Para- 
mount), knocked  off  105%,  which  means 
about  $5,000.  At  the  Pantages,  the  only  bad 
one  in  town,  Fox's  "Women  Everywhere," 
grossed  $7,125,  only  75%. 
Estimated  takings: 

"OUR   BLUSHING  BRIDES"   (M-G-M) 
MIDLAND— (4,000),    25c-40c,    7    days.     Other   attrac- 
tions:   Charlie  Chase  comedy,  "Whispering  Whoopie"; 
Metrotone   news.     Gross:    $18,750.     Rating:    150%. 
"DAWN    PATROL"    (F.    N.) 
MAINSTREET— (3,067),   35c-60c,   7   days.     Other   at- 
tractions:    Pathe   news,    four   acts   vaudeville   headlin- 
ing   Ledova,    dancer,    and    Art    Landry    and   orchestra. 
Gross:    $19,500.     Rating:    130%. 

"ALL   QUIET  ON   THE   WESTERN    FRONT"    (U.) 
NEWMAN— (2,000),    25c-60c,    7    days.     Other    attrac- 
tions:     Paramount    news,    Krazy    Kat.     Gross:    $11,400. 
Rating:     120%. 

"QUEEN    HIGH"    (Paramount) 
ROYAL— (900),    25c-50c,    7    days.     Other    attractions: 
Paramount    news,    talkartoon,    "Swing    You    Sinners"; 
novelty,   "Hearts   and   Hoofs."     Gross:    $5,000.     Rating: 
105%. 

"IN  THE  NEXT  ROOM"   (F.  N.) 
UPTOWN— (2,200),    25c-50c,    7    days.     Other   attrac- 
Benny     Rubin     in     "The     General,"     Mickey 

'  .,500.     Rat- 


tions: 

Mouse   cartoon,    Universal   news.     Gross: 

ing:     110%. 

"WOMEN    EVERYWHERE"    (Fox) 
PANTAGES— (2,160),    25c-50c,     7    days.     Other    at- 
tractions:    Pathe  news,   Felix  the  Kat.    Gross:   $7,125. 
Rating:    75%. 


All  Providence 
Off;  "Raffles" 
$19,200,  Tops 


Providence — Local  flicker  houses  again 
took  it  on  the  chin  because  of  hot  weather. 
Loew's  State,  with  "Raffles,"  was  the  only 
main-stem  house  that  came  through  with 
a  100%  rating.  Ronald  Colman  garnered 
slightly  over  $19,000  for  this  house. 

"Western  Front,"  in  its  second  week  at 
the  R-K-O  Albee,  slid  to  $10,500,  and  was 
pulled  out  for  "Holiday."  The  Universal 
feature  did  $20,000  in  its  first  week,  sensa- 
tional business  for  the  Albee.  Other  huoses 
in  most  cases  slid  below  average  mark. 

Estimated  takings : 

"RAFFLES"    (U-A) 

LOEW'S  STATE— (3,500),  15c-50c,  7  days.  Other 
attractions:  Charley  Chase  comedy,  "Fast  Work"; 
"Krazy  Cat,"  Hearst  Metrotone  news,  "Screen  Snap- 
shots."     Gross:     $19,200.      Rating:     100%. 

"HELL'S    ISLAND"     (Columbia) 
MA.1KSTIC     I.'.JIHU.    15c- 50c.    7    .lays.     Other    attrac- 
tions:     "I so     Ankles,"     Paramount    news.     Gross: 

$10,000.      Rating    "II',  . 

"WESTERN    FRONT"    (Universal) 
R-K-O   ALBEE     i.'.SOQ).    15c-50c.   7   days.     Other  at- 
tractions:    Pathe   news,    W.    C.    Fields    in   "Golf   Spc- 
cialist."     Gross:    $10,500.     Rating:    85%. 

"MAN   FROM   WYOMING"    (Paramount) 
PARAMOUNT— (2,200),    15c-50c.    7    days.     Other  at- 
tractions:      "Neighborly     Neighbors,"     "Fit     to     Be 
Tied,"     "Sacred     Fires,"     Paramount     news.      Gross: 
$10,500.      Rating:     85$  . 

"CAPTAIN     OF    THE    GUARD"     (Universal" 
R-K-O    VICTORY— (1,600),    15c-50c,    7    days.     Other 
attractions:    "Across  the   World,"   Pathe  news.  Gross: 
$6,700.      Rating: 


Radio  Gags 


Overheard  on  Radio  Pictures'  "Half 
Shot  at  Sunrise"  set,  with  Bert 
Wheeler  and  Robert  Woolsey  fea- 
tured : 

Diner:  "I'll  have  a  young  chicken. 
It  must  be  very  young.  In  fact,  ex- 
tremely young!" 

Waiter:  Maybe  we'd  better  bring 
you  an  egg."  And  in  the  same  comedy: 

Diner:  "I  can't  eat  this  duck!  Send 
for   the  manager!" 

Waiter:  "It's  no  use.  He  won't  eat 
it  either." 


Des  Moines  Runs 
Kicked  Plenty  by 
Tom  Thumb  Golf 


Des  Moines — Warm  weather  worked 
hand  in  hand  with  the  outdoor  golf  links. 
They  had  plenty  effect  on  the  theatre  busi- 
ness. Exchange  men  estimate  that  theatres 
are  losing  about  $3,000  a  week  to  the  out- 
door sport. 

"Sap  from  Syracuse,"  however,  showed 
no  great  loss  since  it  scored  150%,  high  for 
the  week  at  local  houses.  "Romance,"  with 
Garbo,  most  charming,  and  a  fur  fashion 
parade  which  showed  $100,000  worth  of  the 
latest  in  fur  coats,  drew  125%.  R-K-O's 
picture  at  the  Orpheum,  "Off  to  Peoria," 
won  above  average  with  110%,  while  other 
pictures  scored  about  average. 

Estimated  takings : 

"SAP    FROM   SYRACUSE"    (Paramount) 

PARAMOUNT— (1,700),    25c-35c-60c,    3    days.     Other 
attractions:     Paramount    news,    4   acts   of   vaude.    Bob 
Hamilton  organ  number.    Gross:  $6,240.  Rating:   150%. 
"ROMANCE"    (M-G-M) 

PARAMOUNT— (1,700),  25c-35c-60c,  3  days.  Other 
attractions:  Paramount  news,  Paramount  short,  Ed- 
die Cantor,  "Cockeyed  News,"  Bob  Hamilton  organ 
number,  Al  Morey  stage  band  with  "Iceland  Frolics." 
Gross:  $5,600.    Ratine:    125%. 

"INSIDE  THE   LINES"    (R-K-O) 

ORPHEUM— (2,000),   25c-50c,   4   days.     Other  attrac- 
tions:     R-K-O    vaude,     Pathe    news,     Pathe    comedy 
("Birthday    Suit").     Gross:    $4,500.     Rating:    1007c. 
"OFF   TO   PEORIA"    (R-K-O) 

ORPHEUM— (2,000).  25c-50c,  3  days.  Other  attrac- 
tions: R-K-O  vaude,  Pathe  news.  Gross:  $3,980. 
Rating:     110%. 

(GOLDEN    DAWN"    (Warners) 

STRAND— (1,100),  20c-30c.  4  days.  Other  attrac- 
tions: Paramount  news,  Columbia  cartoon  ("Fiddling 
Round");  M-G-M  comedy  ("Bear  Shooters").  Gross: 
$2,500.     Rating:    100%. 

"SEA    BAT"    (M-G-M) 

STRAND— (1,100).  20c-30c,  3  days.  Other  attrac- 
tions: Paramount  news.  M-G-M  comedy  ("The 
King"),  Paramount  act  ("Meet  Mr.  Meek").  Gross: 
$1,700.     Rating:    95%. 


Sues  for  Theatre  Title 

Elkhart,  Ind—  Suit  to  clear  title  of  the 
Orpheum  theatre  property  owned  by  George 
Doll  has  been  filed  in  Superior  Court  at 
South  Bend.  The  suit  is  brought  by  George 
Doll  and  is  against  the  Elkhart  Orpheum 
Co.,  which  was  organized  in  1913  by 
Charles  Allardt  and  Albert  Chambers  and 
which  issued  bonds  and  constructed  the 
theatre  building  on  the  property  owned  by 
Doll.  According  to  the  complaint,  the 
( )rpheum  company  was  to  lease  the  ground 
from  Doll  with  the  provision  that  if  the 
lease  was  forfeited,  the  building  should  be- 
on  ne  the  property  of  Doll.  It  is  averred 
the  company  abandoned  the  property  in 
1918  and  since  that  time,  in  practice,  the 
building  has  been  occupied  by  Doll.  How- 
ever, this  ownership  is  not  shown  by  title 
and  Doll  is  suing  for  a  judgment  to  show 
forfeiture  of  the  lease. 


Aug  ust  16,  19  3  0 


Motion  Picture  News 


41 


Warner  Jubilee 
Program  Boosts 
Phila.  Receipts 


Philadelphia — With  the  help  of  Davey 
Lee,  the  Warner  "Silver  Jubilee"  period  got 
off  to  a  whale  of  a  start  at  the  Mastbauni 
last  week.  With  the  popular  juvenile  star 
in  a  personal  appearance  to  back  up  Wil- 
liam Powell's  "For  the  Defense,"  and  with 
Creatore,  band  leader  in  the  pit  and  Charlie 
Kaley  as  new  master-of-ceremonies,  the 
house  grossed  $46,000  the  highest  peak  since 
the  winter  season's  top.  Figures  give  the 
house  a  percentage  rating  of  115%. 

Business  on  the  whole  held  up  to  par  all 
through  town,  probably  stimulated  by  the 
campaign  the  Warners  are  putting  on  for 
their  jubilee.  Since  the  Warner- Stanley 
interests  control  six  of  the  seven  first  run 
houses  now  open  it's  a  case  of  "as  go  War- 
ners so  goes  business." 

"Big  House"  landed  $10,000  for  its  third 
week  at  the  Stanton,  giving  it  plenty  of 
encouragement  for  a  fourth  and  possibly  a 
fifth  week.  This  film  has  brought  the  best 
grosses  to  the  Stanton  in  months. 

Estimated  takings  : 


Other 


"FOR    THE    DEFENSE"     (Paramount) 

MASTBAUM— (4,800),  6  days,  35-50-75c. 
attractions:  Davey  Lee  in  person,  Creatore  in  or- 
chestra pit,  Charles  Kaley  as  new  master-of-cere- 
monies, stage  show,  "Spqrtland."  featuring  Stan 
Cavanaugh,  George  Beatty,  Olive  Faye,  Sis  and 
Buddy  Roberts.  Gross:  $46,000.  Rating:  115%. 
"HELL'S    ISLAND"    (Columbia) 

FOX— (3,000),  6  days,  40-50-75c.  Other  attractions: 
Fanchon  and  Marco  stage  show,  "Coral  Idea," 
featuring  Maurice  and  Vincent,  the  "Royal  Samo- 
ans,"  Eddie  Hanley,  Petite  Marie,  Oscar  Taylor; 
Movietone  news.  Gross:  $25,000.  Rating:  95%. 
"RAFFLES"    (United   Artists) 

BOYD— (2,400),  2  days,  35-50-75c,  "Raffles"  grossed 
$8,000,  good  opening,  while  last  four  days  of  "Dawn 
Patrol"  (First  National)  brought  $10,000.  Rating  for 
entire  week,  100%  Other  attractions:  M-G-M  news, 
Fitzpatrick  Travelogue,  Vitaphone  comedy. 
"BIG   HOUSE"    (M-G-M) 

STANTON— (1,500),    6  days,   25c   to  65c.      Other   at- 
tractions:      Paramount      news,       Vitaphqne      comedy. 
Gross:    $10,000    (third    week).       Rating:    100%. 
"MATRIMONIAL    BED"    (Warner) 

EARLE— (2,000),  6  days,  25c  to  65c.  .  Other  attrac- 
tions: Universal  news,  stage  show,  "Frosty  Frolic" 
with  Jay  Mills,  Clifford  and  Marian.  Peppino  and 
Carthe  and  the  Crystal  Trio.  Gross:  $18,000.  Rating: 
100%. 

"HOLIDAY"     (Pathe) 

STANLEY— (3,700).  6  days,  35-50-75c.  Other  at- 
tractions: Paramount  news,  Vitaphone  comedy, 
"Hello  Television."  Gross:  $17,000  (second  week). 
Rating:   95%. 

"NOTORIOUS    AFFAIR"    (First    National) 

KARLTON— (1,000),  6  days,  45c  to  50c.  Other  at- 
tractions: M.G.M.  news,  Mickey  Mouse  cartoon,  color 
novelty,  ("Wedding  of  Jack  and  Jill");  "Our  Gang" 
comedy.     Gross:    $5,000.     Rating:    100%. 


Remaking  "Sally,  Irene,  Mary" 

Hollywood — A  talker  remake  of  "Sally, 
Irene  and  Mary"  is  being  planned  by 
M-G-M.  This  picture  was  made  in  1925 
in  silent  form  by  Edmund  Goulding.  De- 
cision for  making  of  this  musical  is  said 
to  be  a  result  of  the  enthusiastic  reception 
of  "Whoopee"  following  the  preview  here. 
Producers  figure  that  musicals  will  go  over 
okay  if  they  are  good  enough,  figuring  that 
"Whoopee"  will  do  big  business  for  this 
reason.  No  assignments  for  the  picture  have 
been  made  as  yet. 


U.  A.  Set  at  Montreal 

Montreal — The  Princess  will  be  the 
United  Artists'  first  run  house  for  the  com- 
ing season,  a  contract  having  been  signed 
for  the  booking  of  the  whole  United  Artists' 
schedule  of  releases. 


His  Only  Chance 

Hollywood  —  Robert  Montgomery, 
upon  learning  that  he  was  to  appear 
in  "Dark  Star"  with  those  two  cham- 
pion picture  stealers,  Marie  Dressier 
and  Wallace  Beery,  told  the  gang 
'that's  okeh  with  me  if  they  only  let 
me  play  it  in  shorts,  so  people  will 
know  me  in  the  film." 


Big  Spurt  Sends 
Boston  Takes  to 
Summer  Records 


Boston — Every  first  run  in  Boston  played 
way  above  par  all  week  in  the ,  hottest 
weather  of  the  season,  with  every  theatre 
doing  well  above  mid-year  business  for  one 
of  the  best  weeks,  as  a  whole,  since  the 
storms  of  February. 

Two  theatres  rated  120%,  Keith  Me- 
morial playing  "Little  Accident"  which  had 
a  successful  run  as  a  stage  show  in  Boston 
last  winter,  and  the  Olympia  playing  "Dawn 
Patrol."  The  latter  was  a  day  and  date 
booking  at  both  Olympia  and  Uptown 
theatres  of  the  Publix  circuit  and  did  $13,- 
500  at  the  Uptown  for  115%,  a  total  for  the 
week  at  the  two  houses  of  $31,500. 

"Holiday"  went  across  for  $15,500  at  the 
Publix  Scollay  Square  while  Metropolitan, 
Keith-Albee  and  Loew's  State  rated  110%. 

Some  of  the  smaller  downtown  theatres 
are  closed  for  the  August  vacation  season 
and  the  other  houses  have  apparently  been 
getting  the  business  distributed  among  them. 
General  run  of  films  for  the  week  was  like- 
wise above  the  customary  week's  run. 
Weather  was  plenty  hot. 

Estimated  takings  : 

"SAP     FROM    SYRACUSE"     (Paramount) 

METROPOLITAN— (4,350),  7  days,  25c  to  60c. 
Other  attractions:  Stage  presentation,  ("Ole  Vir- 
ginnv  Cotton  Pickers,");  comedy,  Paramount  news. 
Gross:    $.54,000.       Rating:    110%. 

"SWETHEARTS  AND  WIVES"   (1st  National) 
KEITH-ALBEE— (2,500).    7    days,   25c    to   60c.    Other 
attractions:     Vaudeville,    RKOlians,    Sportlight,    Pathe 
news.       Gross:    $20,000.       Rating:    110%. 

"LITTLE     ACCIDENT"     (Universal) 
KEITH     MEMORIAL— (2,800),    7    days.    30c    to    65c. 
Other    attractions:     Comedy,     Sportlight,    Pathe    news. 
G:css:    $27,000.       Rating:    120%. 

"RAFFLES"    (United   Artists) 
LOEW'S   STATE— (3,700),   7  days,   30c   to  50c.   Other 
attractions:    Comedy.    Hearst    Metrotone   news.    Gross: 
$22,000.      Rating:    110%. 

"ROMANCE"     (M-G-M) 
LOEW'S    ORPHEUM-    (3.100),    7    days,    25c    to    50c. 
Other   atti actions:    Vaudeville,    comedy,    Hearst    news. 
Gross:    $21,000.       Rating:    105%. 

"DAWN    PATROL"     (1st    National) 
(Playing    day    and    date    with    Uptown) 
OLYMPIA—  (2,500),    7   days,    25c   to   50c.      Other  at- 
tractions:   Comedy,   cartoon,    Paramount   news.    Gross: 
$18,000.        Rating:     120%. 

"DAWN    PATROL"    (1st    National) 
(Playing    day    and    date   with    Olympia) 
UPTOWN     (2.000),    7    days,    25c    to  60c.       Other   at- 
tractions:   Cartoon,    Paramount   news,   comedy.   Gross: 
$13,500.     Rating:    115%. 

"HOLIDAY"    (Pathe) 
SCOLLAY    SQUARE— (1,800),    7    days,    25c    to    50c. 
Other     attractions:      Vaudeville,     comedy,      Paramount 
news.      Gross:    $15,500.      Rating:    115%. 


First  Two  of  Football 

Shorts  Are  Completed 

Terry  Ramsaye  has  completed  production 
of  two  of  the  series  of  six  football  shorts 
directed  by  Clyde  Elliott,  with  Knute 
Rockne,  Notre  Dame  coach,  co-operating. 
The  series  is  being  made  by  arrangement 
with  Christv  Walsh. 


New  Okla.  House 
Cops  15  Grand 
From  1st  Runs 


Oklahoma  City — Winding  its  way  along 
a  path  made  by  unusual  exploitation,  "Dawn 
Patrol"  grabbed  $15,000  at  a  rating  of  155% 
at  the  new  Midwest  this  week,  and  will  be 
shown  for  14  days.  This  high  mark  cli- 
maxed the  opening  of  the  new  $1,000,000 
Warner  Brothers  Midwest  theatre,  which 
enjoyed  unusual  high-grade  exploitation,  in 
which  a  number  of  the  leading  flyers  of  this 
section  participated,  and  a  large  number  of 
unusual  stunts  pulled  off  by  General  Man- 
ager Leo  J.  Hill,  who  has  just  assumed 
charge  of  the  house,  Warners'  pride  of  the 
Southwest. 

The  daily  newspapers  and  critics  all  pro- 
nounced "Dawn  Patrol"  the  finest  picture 
ever  screened  in  Oklahoma  City,  and  with- 
out a  single  woman  appearing  in  any  of  the 
scenes. 

"Unholy  Three,"  with  Lon  Chaney,  an 
M-G-M  production,  was  the  next  best  bet 
and  plaved  at  the  Criterion  to  the  tune  of 
$9,000  and  a  125%.  "Let  Us  Be  Gay,"  also 
a  M-G-M  production,  with  Norma  Shearer 
and  Marie  Dressier,  shook  the  bushes  and 
gladdened  the  hearts  of  the  Capitol  to  the 
tune  of  $7,000  with  a  rating  of   115%. 

Other  theatres  all  did  normal  business, 
and  might  have  done  more,  except  for  un- 
usual competition  and  hot  weather  ranging 
from  101  to  104  daily. 

Estimates  are : 

"DAWN   PATROL"    (First  National) 

MIDWEST— (1,500),  25c-60c,  first  7  days.  Other  at- 
tractions: Vitaphone  news,  Vitaphone  acts,  extra 
midnight  Saturday  show.  Gross:  $15,000.  Rating: 
155%. 

"UNHOLY   THREE"   (M-G-M) 

CRITERION— (2,000),  25c,  50c,  7  days,  extra  mid- 
night Saturday  show.  Other  attractions:  Paramount 
news,  "Jazz  Preferred"  (Paramount);  on  the  stage, 
"The  Belveders,  a  singing  quartette.  Gross:  $9,000. 
Rating:    125'  ,  . 

"LET  US   BE   GAY"    (M-G-M) 

CAPITOL—  (1,200),  25c-50c,  7  days.  Other  attrac- 
tions: Movietone  news,  Eddie  Cantor  in  "Cockeved 
News."     Gross:    $6,000.     Rating:    110%. 

"SWEETHEARTS  AND  WIVES"   (F.  N.) 

LIBERTY- (1,800),  25c-50c,  7  days.  Other  attrac- 
tions: "Swell  People,"  Movietone  news.  Gross:  $4,500. 
Rating:    95%. 

"SHOOTING    STRAIGHT"    (R-K-O) 

EMPRESS— (1,200),  25c-50c,  7  days.  Other  attrac- 
tions: Mickey  Mouse  in  "Merry  Men,"  Universal 
news.     Gross:    $4,000.     Rating:    90%. 

"RICH    PEOPLE"    (Pathe) 

ORPHEUM— (1,500),  25c-50c,  4  days.  Other  attrac- 
tions: Kinogram  news,  R-K-O  vaudeville.  Gross: 
$3,200.     Rating   95%. 

"PARADISE    ISLAND"    (Tiffany) 

ORPHEUM— (1,500).  25c-50c,  3  days.  Other  attrac- 
tions: Kinogram  news,  Fanchon  &  Marco's  "Over- 
tures  Idea."     Gross:    $3,000.     Rating:    90%. 


Employ  Piano  Tuners 

Hollywood — Piano  tuning  departments 
are  the  latest  to  be  added  to  the  various 
studio  staffs.  Every  studio  has  purchased 
or  rented  so  many  instruments  since  the 
introduction  of  sound  pictures,  that  economy 
dictated  that  a  regular  staff  of  tuners  be 
employed  rather  than  bringing  them  in  from 
the  outside  for  individual  jobs. 


Bessie  Love  Cast 

Hollywood — Bessie  Love  will  play  the 
feminine  lead  in  "See  America  Thirst," 
a  comedy  which  has  Harry  Langdon  and 
Slim  Summerville  in  featured  spots.  Uni- 
versal is  making  the  talker  and  William 
J.  Craft  is  directing. 


42 


Motion  Picture  News 


August  16  ,   19  3  0 


Before  the  "Mike" 
In  N.  Y.  Studios 


Sound  in  U.  K. 
Not  Proving  Big 
Draw  Gov't  Says 


High   and   Low 
On  Music  Row 


AFTER  making  a  few  exterior  retakes  on 
Nancy  Carroll's  latest  Paramount  produc- 
ticm.  "Laughter,"  H.  D'Abbadie  D'Arrast,  who 
wrote  and  directed  the  picture,  will  pack  up  and 
mal  de  mer  to  his  beloved  Basque  country 
Ik mie.     He  intends  to  return  in  two  months. 

*  *     * 

Frank  Morgan  is  in  great  demand  these  days. 
First  he  did  his  stuff  in  "Dangerous  Nan  Mc- 
Grew,"  then  "Queen  High,"  became  Nancy 
Carroll's  husband  in  "Laughter"  and  hardly 
had  he  finished  his  role  in  tliat  than  he  found 
that  he  was  expected  on  the  "Best  People" 
set.  And  "Topaz"  soon  to  reopen.  Oh  well, 
as  Morgan  sea,  "There's  no  rest  for  the 
wicked." 

Rube  Welch,  now  with  the  Paramount  short 
subject  department,  is  the  writer  of  all  the 
shorts,  including  the  Clark  &  McCullough 
stories,  which  were  made  in  the  East  by  RKO. 
Not  only  does  Rube  write  'em,  but  how  he  can 
tell   'em ! 

Jlclene  Turner,  film  cutter  at  Paramount, 
celebrated  the  finishing  of  "Sap  from  Syracuse" 
by  buying  a  new  Buick  coupe.  She  says, 
"those  taxi  drivers'  got  nothing  on  me  when  it 
comes  to  making  time."  So  we  ups  and  sez, 
"Yeh,  better  watch  out  or  you'll  be  doing  time 
'stead  o'   making   it." 

If  one  were  to  pass  by  the  Rhinebeck  estate 
of  Ray  and  Arthur  Cozine,  of  a  week-end, 
one  could  see  the  filming  of  a  picture  in  which 
the  principal  characters  are  John  Doran,  his 
brother  Dan  and  Lou  Priestly,  superintendent 
of  construction  at  the  Paramount  New  York 
studio.  Arthur  Cozine  is  the  director  of  these 
epics. 

*  *     * 

On  our  way  to  see  Monte  Brice,  now  vice- 
president  of  Famous  Artists  of  the  Air,  zvith 
luxurious  offices  on  Fifth  Avenue,  when  lo 
and  behold,  there  is  the  ivorst  traffic  jam 
we've  ever  seen.  Of  course  this  sleuth's  na- 
tural curiosity  was  aroused  and  had  to  be 
satisfied.  It  was  Carroll  Dunniug's  set  for  the 
"traffic  tie-up"  scene  in  the  RKO  production 
starring  Amos  n'  Andy.  With  seven  cameras 
at  various  vantage  points.  Dunning  didn't  miss  a 
trick. 

*  *     * 

Joe  Seiden,  who  filmed  the  Chocolate-Berg 
fight  last  week,  was  beseiged  with  calls  all  day 
from  fight  fans  who  asked  if  he  needed  any 
assistant  cameramen,  prop  boys,  monitor  men 
etc.  So  that's  why  the  fourth  floor  at  729 
Seventh  Ave.  looked  like  Fleywood  Broun's 
bread  line. 

*  *     * 

Old  Sol  zi'as  playing  hide  and  seek  with  the 
boys  over  in  Warner's  eastern  Vitaphone  studio 
who  were  trying  to  shoot  some  exteriors  on 
"The  Thirteenth  Prisoner,"  starring  Willie 
Hoiuard.  The  dozen  "timers"  were  manacled, 
the  black  maria  was  in  readiness,  the  reflect- 
ers  were  set  up  in  the  sun,  cameras  were  ready, 
Willie  luid  thrown  away  his  cigarette  and 
Director  Arthur  Hurley  was  just  about  to 
give  the  signal  to  start  when  Sol  did  the  dis- 

bearing  act  behind  a  cloud.  After  a  delay 
of   about   a   half   hour,    the   sun  gave   them  a 

break. 

*  *     * 

Stanley  Rauh  wrote  this  story,  which  shows 
the  trials  and  tribulations  of  a  man  who  tries 
to  serve  his  time  in  jail  and  finds  that  the  gates 
of  prison  are  closed  to  him.  Somehow  he 
couldn'1  convince  the  guards  that  he  was  a 
criminal. 

THE  STUDIO  SLEUTH 


Exhibitors  throughout  England  are  not 
benefiting  by  sound,  and  the  slight  increase 
which  the  new  vogue  brought  to  box-office 
receipts  is  already  on  the  wane.  This  is  dis- 
closed in  a  bulletin  from  the  British  consul 
general  at  New  York,  who  states  that  condi- 
tions in  the  industry  in  Great  Britain  "con- 
tinue to  be  unsettled  and  the  future  trend 
of  business   is  by  no  means  clear." 

Nearly  2,000  houses  are  wired,  it  is  stated, 
and  the  "audiences  are  not  flocking  to  see 
talking  pictures  in  the  numbers  common 
when  the  novelty  of  the  talking  film  was  at 
it  height.  The  decline  in  attendance  is  at- 
tributed in  some  quarters  to  the  finer  weath- 
er and  the  attractions  of  outdoor  life  at  this 
period  of  the  year,  but  it  is  generally  ad- 
mitted that  a  time  is  approaching  when  talk- 
ing pictures  will  draw  no  larger  audiences 
than  do  silent  films.  This  might  not  affect 
the  exhibitor  were  he  not  in  most  cases  still 
in  the  position  of  having  to  pay  installments 
for  expensive  talking  film  equipment,  and 
to  show  talking  films  on  less  advantageous 
terms  financially  than  in  the  days  of  silents. 
As  a  result,  theatre  owners  on  the  whole  are 
not  doing  too  well,  and  this  is  affecting  the 
industry  generally." 

Ties  the  Can  on  U.  S.  Films 

"There  seems  litle  doubt  that  there  is  a 
reaction  in  many  territories  against  the 
average  American  film  as  the  dialect,  wheth- 
er in  speech  or  song,  and  whether  under- 
stood or  not  by  the  hearers,  seems  to  be 
proving  unduly  harsh  for  non-American 
audiences.  There  is  undoubtedly  a  tendency 
towards  making  talking  pictures  with  speech 
with  an  English  rather  than  an  American 
accent,  and  it  is  hoped  that  this  tendency 
may  lead  ultimately  to  increased  production 
in  the  United  Kingdom.  It  is  quite  clear,  at 
any  rate,  that  foreign  audiences  will  ulti- 
mately demand  talking  films  in  languages 
which  they  can  understand,  and  it  seems 
likely  that  Hollywood  will  not  prove  so  sat- 
isfactory a  centre  for  producing  multi- 
lingual films  as  either  London  or  some  Con- 
tinental centre.  The  United  Kingdom  is 
taking  a  leading  part  in  the  making  of  talk- 
ing films  in  languages  other  than  English," 
states  the  report. 


Buy   Back   Theatre 

South  Bend,  Ind. — Old  stockholders  of 
the  Theatre  Corp.  of  South  Bend  have  pur- 
chased the  property  of  the  Palace  here  at 
a  receivership  sale,  bidding  $450,000  for 
the  property.  The  property  was  sold  by  a 
trustee  in  bankruptcy.  The  organized  bond- 
holders hold  about  $872,000  of  the  $875,000 
in  bonds  outstanding  on  the  property  and 
will  offer  the  other  bondholders  an  oppor- 
tunity to  participate  in  the  new  corporation. 

Collyer  in  "Extravagance*' 

Hollywood — The  leading  feminine  role  in 
"Extravagance"  has  been  awarded  to  June 
Collyer  according  to  an  announcement  made 
by  Phil  Goidstone  of  Tiffany.  Phil  Rosen 
will  direct  the  piece  which  is  an  original  by 
A.  P.  Younger. 


FOLLOWING  in  the  footsteps  of  several 
other  music  publishers  affiliated  with  pro- 
ducers, who  have  already  started  to  publish 
popular  songs,  Red  Star  Music  Co.,  a  Fox  sub- 
sidiary, has  augmented  its  catalogue  of  picture 
songs  with  several  "pop"  tunes.  The  numbers 
are  "Say  It  in  a  Nutshell,"  by  Jimmy  Hanley 
and  Joe  McCarthy ;  "I'll  Find  My  Way  to  You 
Wherever  You  Are,"  bv  Grace  Henrv  and 
Morris  Hamilton;  "The  Hill-Billy  Bride,"  a 
type  of  song  which  seems  to  click  these  days, 
written  by  J.  Keirn  Brennan  and  Maury  Ru- 
bens, and  "Shady  Palms,"  composed  by  Murray 
Mencher   and   Charlie   Tobias. 

*  *     * 

//  may  be  the  effect  of  the  heat  that  we've 
been  enjoying???  these  past  few  weeks,  but. 
whatever  is  responsible  for  prompting  its,  we 
are  going  to  give  vent  to  the  urge,  throw  cau- 
tion to  the  forewnnds,  and  write  the  folloiving 
quip:  "Leave  a  Little  Smile"  "When  Love 
Comes  in  the  Moonlight"  and  you'll  be  on  the 
"Highway  to  Heaven." 

*  *    * 

Despite  the  fact  that  "Watson  and  his  fa- 
mous needle"  may  not  be  at  hand  for  the  ex- 
planation of  the  cryptic  sentence,  one  should 
possess  enough  power  of  perception  to  deduct 
that  the  sentence  merely  is  an  amalgamation 
of  three  song  titles.  Now  we'll  explain.  The 
aforementioned  songs  are  the  latest  addition 
to  the  DeSylva,  Brown  &  Henderson  cata- 
logue, written  by  Joe  Burke  and  Al  Dubin  for 
the  Warner  production,  "Oh,  Sailor,  Behave." 
We're  as  glad  as  you  are  that  this  suspense  is 
all  over,  all  over  now. 

*  *     * 

Margaret  Brcen,  who  played  opposite  Buddy 
Rogers  in  his  recently-completed  picture, 
"Heads  Up,"  has  her  photograph  gracing  the 
latest  edition  of  the  song,  "Be  Careful  With 
Those  Eyes,"  written  by  Harry  Woods  and 
published  by  Gene  Austin,  Inc.  M'arty  Bloom 
insists  that  this  tunc  zcill  lead  the  best  sellers 

in  another  fortnight. 

*  #     * 

Although  "Dancing  With  Tears  in  My 
Eyes,"  a  Witmark  publication  is  now  occupying 
"top  hole"  among  the  best  sellers,  "You 
Brought  a  New  Kind  of  Love  to  Me,"  written 
by  Sammy  Fain,  Irving  Kahal  and  Pierre  Nor- 
man for  "the  Paramount  production,  "The  Big 
Pond,"  is  beginning  to  assume  a  threatening  at- 
titude and  bids  fair  to  displace  "Tears."  Fa- 
mous Music  Co.  is  the  publisher  of  "New  Kind 

of   Love." 

*  *     * 

Went  by  Saporta's  song  shop  on  the  Main 
Stem,  intending  to  find  shelter  from  Old  Sol. 
albeit  stopping  to  hear  "I'enetia,"  written  by 
Harry  D.  Kerr  and  J.  S.  Zamecnik,  writers  of 
the  famous  "Neapolitan  Nights."  Looks  like 
Sam  Fox,  the  publisher,  should  be  in  a  position 
to  ply  the  well-known  rake  among  the  shekels. 

*  *     * 

With  the  acquisition  by  Radio  Music  Corp. 
of  Davis.  Coots  &  Engel,  things  look  pretty 
bright  for  "I  Still  Get  a  Thrill,"  "In  My  Heart 
It's  You,"  "Everything's  O.  K.  with  Me"  and 
"Good  Evenin',"  the  four  songs  that  have  just 
been  added  to  the   Davis,   Coots  &  Engel   list. 

*  *     * 

Bibo-Lang  are  getting  ready  for  some  real 
action  on  "Too  Good  to  Be  true"  and  "True 
Love."  both  written  bx  Jesse  Greer  and  Ray 
Klages  for  the  Chesterfield  vehicle.  "The  Jazz 
Cinderella."  Charlie  Lang  is  all  lict  up  over 
the  possibilities  of  "Gee.  But  I'm  Lonesome 
Tonight  "  a  sob  ballad  written  bv  Mickey  Guy. 

PINCUS. 


August  16 ,  19  30 


Motion  Picture  News 


43 


!THE! 


Projectionists'  Round  Table 


Various  Fortius  of  Voltage  and  Current — One 
can  very  readily  appreciate  that  if  any  one  form 
of  voltage  is  induced  across  two  points  of  a 
conductor  or  a  circuit,  the  current  which  shall 
flow  through  that  conductor  or  circuit  will  have 
the  same  form  as  the  voltage.  This  does  not 
necessarily  mean  that  any  change  in  voltage 
will  be  accompanied  by  a  simultaneous  change 
in  current,  but  it  does  mean  that  if  the  voltage 
is  spoken  of  as  D.C.,  the  current  in  that  circuit 
will  likewise  be   D.C. 

The  voltage  available  from  a  battery  is 
steady  and  constant  at  one  value  and  when  rep- 
resented appears  somewhat  like  in  Figure  38, 
and  if  that  voltage  is  connected  across  a  resist- 
ance as  in  Figure  38A,  the  current  will  also  be 
a  straight  line  of  a  value  governed  by  the  re- 
sistance of  the  circuit.  However,  all  D.C.  volt- 
ages are  not  necessarily  constant.  Another  form 
of  D.C.  voltage  is  possible.  This  is  known  as 
pulsating    D.C,    the    first    term    affording    an 

MAXIMUM       VOLTAGE     CURVE     DC 


Current 

CURVE 

DC 

time 

— > 

FIQ.36 

idea  of  the  fact  that  the  voltage  is  not  steady 
and  constant  and  the  second  part  of  the  com- 
plete term  denoting  that  the  direction  of  the 
flow  is  always  the  same,  the  variation  being 
solely  in  the  magnitude  of  the  voltage.  This  is 
shown  in  Figure  39.  If  such  a  source  of  volt- 
age were  connected  to  a  resistance  as  in  Figure 
38A,  the  current  in  the  circuit  would  vary 
somewhat  in  the  fashion  shown  by  curve  B  in 
Figure  39,  the  magnetitude  of  current  again 
being  determined  by  the  voltage  and  the  resist- 
ance in  the  circuit. 

Pulsating  D.C.  is  seldom  found  in  conven- 
tional circuits,  although  one  part  of  a  sound 
system  the  eliminator  employed  to  provide  D.C. 
operating  voltages  to  the  amplifier  tubes  in- 
volves pulsating  D.C.  in  one  part  of  the  com- 
plete circuit.  This  form  of  voltage  and  current 
is  then  smoothed  output,  a  subject  which  will 
receive  further  attention  when  we  reach  the 
subject  of  eliminators.  The  general  expression 
D.C.  sometimes  mentioned  as  continuous  is 
understood  to  mean  a  steady  and  unvarying 
current  always  flowing  in  one  direction,  and 
all  further  reference  to  D.C.  shall  signify  the 
aforementioned. 

Operating  Potentials  in  Sound 
Systems 

It  is  true  that  D.C.  voltages  are  employed 
as  the  major  operating  potentials  in  all  sound 
systems,  but  it  is  likewise  true  that  another 
form  of  potentian  plays  a  tremendously  import- 
ant role.  This  form  of  potential  is  known  as 
A.C.,  the  two  letters  designating  alternating 
current  and  as  such  alternating  potential.  The 
significance  of  the  word  alternating  is  to  dis- 
tinguish the  direction  of  the  current  flow  from 
that  existing  when  the  current  and  the  voltage 
are  designated  as  direct.  The  application  of 
the  term  alternating  signifies  that  the  direction 
of  the  current   flow  alternates,   first  in  one  di- 


My  John  F.  Rider, 


-\ 


FIG. 38A 

rection  and  then  in  another.  The  two  letters 
A.C.  are  in  common  use  to  designate  potential 
and  current  which  alternate  their  direction  of 
flow  and  action.  Of  course,  references  to  alter- 
nating current  signifies  that  alternating*  voltage 
usually  referred  to  as  A.C.  voltage  is  also 
present  in  that  circuit  and  reference  to  A.C. 
voltage  signifies  that  A.C.  current  is  also  pres- 
ent in  that  circuit.  One  is  apt  to  consider  the 
expression  A.C.  current  as  somewhat  peculiar 
because  when  not  abbreviated  it  really  is  alter- 
nating current  current,  but  common  usage  of 
the  abbreviation  has  resulted  in  its  general  ac- 
ceptance. 

A.C,  as  we  stated,  plays  a  paramount  role 
in  sound  systems.  First  and  foremost  is  the 
fact  that  the  electrical  equivalents  of  the  sound 
passed  through  the  amplifier  and  that  recorded 
upon  the  film  or  disc  are  of  A.C.  character. 
Hence,  in  order  to  comprehend  the  action  of 
these  sounds  when  converted  into  electrical 
form  and  when  passing  through  the  parts  of  a 
sound  system  it  is  necessary  to  study  the  prin- 
ciples underlying  the  generation  and  action  of 
alternating  currents. 


Supplementary  to  the  above,  A.C.  power 
mains  furnish  the  original  source  of  the  oper- 
ated potentials,  the  D.C.  being  secured  by  a 
process  of  rectification  of  the  A.C.  currents, 
an  action  which  shall  constitute  a  large  portion 
of  material  contained  in  this  course. 

Advantages  of  A.C. 

The  use  of  A.C,  or  rather  A.C,  affords  very 
definite  advantages  not  available  with  D.C. 
forms  of  potential.  This  is  manifest  by  the 
wholesale  use  of  A.C.  for  power  and  lighting 
the  world  over.  One  of  its  major  advantages 
is  more  economical  transmission,  another  of 
equal  importance  is  its  greater  versatility  and  a 
third  is  the  economical  production  of  generating 
equipment.  All  of  this  is  possible  because  of 
the  character  of  A.C 

Representation  of  A.C — The  general  repre- 
sentation of  A.C.  voltage  or  current  differs 
from  continuous  D.C.  or  pulsating  D.C  and 
an  idea  of  the  form  may  be  cleaned  from  the 
illustration  shown  in  Figure  40.  Here  we  find 
a  symmetric  wavy  Hue  extending  both  sides  of 
a  zero,  line  indicating  that  the  voltage  or  cur- 
rent is  at  anv  one  value  for  but  an  instant  and 
that  it  continually  vanes  between  zero  and  a 
maximum,  this  variation  being  at  a  definite 
rate  with  respect  to  time.    The  zero  line  is  the 


point  of  zero  potential  and  the  curve  above  the 
zero  line  represents  current  flow  or  voltage  in 
one  direction  and  the  curve  below  the  zero  line 
represents  current  flow  or  voltage  in  the  op- 
posite direction. 

Why  this  condition  exists  shall  be  shown 
soon,  although  an  idea  can  be  gleaned  from  the 
loop  located  in  a  parallel  magnetic  field  as 
illustrated  in  Figure  36,  illustrated  in  lesson  11. 
The  reason  for  the  shape  of  the  curves  becomes 
evident  when  one  considers  the  generation  of 
the  voltage  which,  in  turn,  causes  the  flow  of 
current  through  the  external  circuit.  An  ex- 
amination of  the  A.C.  voltage  curve  shows  that 
a  maximum  is  reached  during  each  reversal  of 
direction.  The  plus  and  minus  signs,  above  and 
below  the  zero  line  respectively  are  arbitrarily 
employed  to  differentiate  between  the  two  di- 
rections of  flow.  The  plus  sign  signifies  current 
or  voltage  above  the  zero  line  and  the  minus 

MAX/MUM 


MAXIMUM 


FIG,  4o 


sign  signifies  current  and  voltage  below  the 
zero  line. 
One  of  the  laws  of  electricity  states : 
That  if  a  coil  of  zirire  is  revolved  at  a  con- 
stant rate  in  a  parallel  magnetic  field  of  uniform 
intensity,  a  sine  zvaz>e  of  alternating  voltage 
zsAll  be  generated  in  the  loop. 

Current  Flows 

We  are  by  this  time  familiar  with  what  is 
meant  by  a  loop  or  coil  of  wire  and  also  by  the 
uniform  and  parallel  magnetic  field  between 
two  poles  of  a  magnet,  be  it  a  permanent  mag- 
net or  an  electromagnet.  Let  us  now  consider 
the  generation  of  this  wave  of  voltage.  Some 
of  these  facts  have  already  been  mentioned  in 
connection  with  the  generation  of  D.C,  but  we 
deem  it  of  sufficient  importance  to  neglect  the 
statement  made  in  the  chapter  devoted  to  the 
D.C.  generator  and  repeat  the  direction  and 
action  of  the  voltage  and  current  in  such  a  loop 
located  and  moving  as  stated. 

Repetition  of  the  basic  reason  for  the  current 
flow  is  unnecessary.  Our  primary  interest  is 
the  direction  of  the  current  flow  with  respect 
to  time  and  the  magnitude  of  the  wave.  The 
device  which  generates  in  A.C.  emf  is  known, 
in  order  to  distinguish  between  it  and  the  D.C. 
generator,  as  an  alternator.  Let  us  imagine  a 
loop  of  wire  abed  located  between  the  pole 
pieces  of  a  magnet  and  so  arranged  that  an  ex- 
ternal circuit  may  be  connected  to  an  open 
portion  in  the  be  side  of  the  loop  as  shown  in 
Figure  41.  Contact  to  the  ab  and  the  ed  sides 
of  the  loops  is  made  by  means  of  two  slit)  rings 
SRI  and  SR2.  These  are  so  arranged  that  no 
matter  what  the  position  of  the  loop  sides  ab 
and  cd,  SR\  always  makes  contact  with  the  ab 
side  and  slip  rin*  SR2  always  makes  contact 
with  the  side  cd.  Two  brushes  51  and  B2  are  in 
contact  with  their  respective  slip  rings  SRI  anc? 
(Continued  on  page  44) 


44 


Motion  Picture  News 


August  16 ,   193  0 


■THE" 


Projectionists' 
Round  Table 

;  By  John  F.  Rider  - 


(Continued  from  page  43) 

SR2,  so  that  no  matter  what  the  position  of 
the  coil  sides,  the  connections  to  the  circuit  re- 
main  unchanged. 

If  you  recall  this  arrangement  is  different 
than  that  employed  in  the  D.C.  generator  where 
the  circuit  is  alternately  connected  to  the  coil 
sides.  Hence  commutation  is  not  used  in  an 
alternator.  Instead  slip  rings  or  collector  rings, 
as  they  are  frequently  referred  to  are  employed. 
The  coil  is  assumed  to  be  located  within  the 
uniform  parallel  magnetic  field  between  the  N 
and  the  S  poles  of  the  magnet.  This  coil  is 
mechanically  revolved  around  its  horizontal 
axis  in  a  counter  clockwise  direction.  The 
dotted  arrows  show  the  direction  of  the  flux 
btween  the  pole  pieces.  The  external  circuit 
consist  of  a  resistance  R  and  the  arrows  asso- 
ciated wth  the  external  circuit  indicate  the 
direction  of  current  flow  during  the  time  that 
the  coil  is  revolving  in  the  field. 

As  the  ab  side  of  the  coil  moves  down  past 
the  N  pole,  current  flows  out  of  the  ab  side 
through  the  slip  ring  SRI,  through  the  brush 
61    into  the   external    circuit   as   shown   bv   the 


-nn-vwwu 


FIG.  4  I 

single  arrow ;  follows  through  the  resistance, 
into  brush  52,  through  slip  ring  SR2  and  into 
the  coil  side  cd  through  the  end  c.  When  the 
coil  side  is  at  the  midpoint  of  the  N  pole,  in 
its  down  motion  the  emf  induced  and  the  cur- 
rent  are   maximum   in  the   external   circuit. 

As  it  passes  from  the  midpoint  of  the  N  pole 
the  number  of  flux  lines  cut  by  the  moving  coil 
are  reduced  and  the  voltage  induced  decreases 
with  its  corresponding  effect  upon  the  current 
in  the  circuit.  The  SR\  and  the  B\  contacts, 
however,  remain  as  before  and  the  direction  of 
current  flow  likewise  remains  as  before,  but 
the  voltage  is  decreasing.  When  the  coil  side 
ab  is  moving  dozvn  the  coil  side  cd  is  moving 
up  and  at  a  certain  point  the  coil  side  ab  is  at 
the  bottom  of  its  motion  and  the  coil  side  cd 
is  at  the  top  of  its  motion.  In  other  words,  the 
coil  sides  ad  and  what  would  normally  be  cd 
are  perpendicular  to  the  horizontal  axis  of  the 
loop.  The  relative  positions  of  the  coil  sides 
are  shown  in  Figure  41A.  Reference  to  the 
coil  sides  ab  and  cd  being  in  the  midpoint  of 
the  pole  pieces  TV  and  S  is  shown  by  the  dotted 
circles  and  reference  to  the  position  of  the  coil 
sides  ad  and  be  being  perpendicular  to  the  hori- 
zontal axis  shows  the  position  of  the  coil  sides 
ab  and  cd  with  respect  to  the  pole  pieces,  by 
means  of  the  solid  circles. 

\t  this  point  the  voltage  induced  is  zero 
with  its  corresponding  effeel  upon  the  current 
through  the  resistance  A'.  As  the  coil  side  cd 
moves  to  tin    position  previously  occupied  by  ab 


and  the  coil  side  ab  moves  to  the  position  pre- 
viously occupied  by  cd,  the  voltage  induced 
is  increasing  but  in  such  direction  that  the  cur- 
rent leaves  the  coil  at  the  c  point,  passes 
through  SRZ  into  the  external  circuit  via  52 
and  flows  through  the  resistance  R  in  the  di- 
rection indicated  by  the  double  line  arrow,  flows 
through  the  resistance  R,  follows  through  51 
to  SRI  and  then  enters  the  coil  at  the  point  b. 
Thus  is  evident  a  complete  reversal  of  current 
and  voltage. 

Production  of  Sine  Wave  of  Voltage 

Suppose  that  we  attempt  to  consider  the 
actual  relation  between  the  magnitude  or  volt- 
age induced,  the  relation  between  the  coil  sides 

MOTION 


N 


CD 

o 


'AB;       'CD' 

Hi  _•  *  fc   ^' 


o 

AB 

FIG.  41 A 

and  the  formation  of  the  wave  form  as  shown 
in  Figure  40.  Picture  two  pole  ends  N  and  6" 
in  Figure  41  as  represented  in  Figure  42.  The 
two  coils  sides  are  shown  as  solid  circles  ab 
and  cd.  The  black  dot  midway  between  the  two 
coil  sides  is  assumed  to  be  the  axis ;  the  coil 
sides  revolving  in  a  counter  clockwise  manner. 
The  position  of  the  coil  sides  is  now  such  that 
the  voltage  induced  is  zero,  since  they  are  par- 
allel to  the  flux  sides. 

We  represent  this  state  of  zero  voltage  by 
marking  off  a  point  upon  the  zero  line.  The 
coil  when  revolving  described  an  arc  of  360 
degrees,  that  is,  the  sides  ab  and  cd  complete 
a  whole  revolution.  During  this  revolution 
they  naturally  pass  through  arcs  of  varied  de- 
gree, just  as  in  Figure  41  A,  the  side  ab  shown 
in  a  solid  circle  has  moved  90  degrees  from  the 
position  indicated  by  the  dotted  line  circle. 
The  same  is  true  in  the  case  of  the  side  cd 
moving  from  the  position  indicated  by  the  dotted 
lines  to  that  indicated  by  the  solid  line.  We 
can,  therefore,  mark  off  on  the  zero  line  adja- 
cent, a  number  of  divisions  representative  of 
the  angular  motion  of  one  of  the  coil  sides  and 
follow  the  current  flow  and  amplitude.  Sup- 
pose that  we  consider  the  side  cd  and  mark 
off  each  45  degrees  of  motion  on  the  part  of 
this  side.  That  means  eight  divisions  of  45 
degrees  each.  Thus,  if  the  coil  side  cd  moves 
45  degrees  to  the  new  position  e  it  has  com- 
pleted an  arc  of  45  degrees  and  we  can  say 
that  the  point  e  on  the  zero  line  represents  an 
angular  displacement  of  45  degrees.  Starting 
from  the  position  XOX1,  starting  within  a 
certain  period  of  time,  the  coil  side  cd  has 
completed  the  angle  fOX1.  The  time  re- 
quired to  complete  this  angle  is,  of  course,  de- 
pendent upon  the  speed  at  which  the  coil  is 
revolving.  Naturally,  the  coil  side  ab  is  mov- 
ing down  when  the  side  cd  is  moving  up,  but 
we  omit  side  ab  in  order  to  augment  the  ease 


of     comprehension.       This     coil     then     sweeps 
through  the  angle  <p  shown  in  Figure  42. 

Now,  it  is  possible  to  continue  this  dis- 
cussion without  reference  to  what  follows,  but 
we  believe  that  some  of  the  men  who  have 
selected  projection  as  a  vocation  are  interested 
in  the  actual  development  of  asine  ivave  of 
Z'oltagc.  With  that  in  mind  we  shall  spend  a 
little  time  upon  that  subject  and  a  bit  of 
higher  mathematics,  at  least  a  bit  of  trigo- 
nometry. Mind  you,  it  is  not  necessary  for 
the  practical  interpretation  of  the  subject,  but 
it  facilitates  understanding  of  certain  quantities 
present  in  alternating  current  problems.  In- 
stead of  simply  quoting  the  values  in  later  text, 
the  present  data  when  combined  with  what  is  to 
follow  will  explain  the  presence  of  the  quantity. 

The  Radian 

In  the  measurement  of  angles  there  are  in 
use  three  units,  the  right  angle,  the  degree  and 
the  radian.  Our  interest  at  the  time  does  not 
lie  in  the  right  angle,  hence  we  omit  further 
reference.  The  degree  is  a  unit  for  measuring 
angles  or  arcs  and  may  be  defined  as  the  angle 
formed  by  dividing  a  right  angle  into  90  equal 
parts.  When  spoken  of  as  related  to  arc  it 
is  equal  to  1 /360th  of  a  circumference.  In 
other  words,  a  circumference  is  an  arc  of  360 
degrees.  Now  the  number  of  degrees  in  an 
arc  is  equal  to  the  number  of  degrees  in  an 
angle  when  the  vertex  of  the  angle  is  at  the 
center  of  the  circle  and  the  radii  of  the  circle 
form  the  side  of  the  angle.  Thus  in  Figure 
43,  the  point  O  is  the  vertex  of  the  angle 
formed  by  the  radii  r  and  r1  and  the  angle  4> 
formed  by  the  sides  r  and  r1  is  equal  to  the 
number  of  the  degrees  in  the  arc  included 
between  the  two  sides  where  they  junction  with 


36o° 


I   CYCLE 
FREQUENCY  ^ 

FIG.  44 


the  circumference;  in  other  words  within  the 
space  m  and  n  upon  the  circumference. 

The  radian  is  the  unit  of  circular  measure 
of  angles  and  is  defined  as  angle  which  at  the 
centre  of  a  circle  is  measured  by  an  arc  equal 
in  length  to  the  radius  of  a  circle.  We  know 
that  the  diameter  of  a  circle  is  equal  to  2r  or 
two  times  the  radius.  We  further  know  that 
the  circumference  of  a  circle  is 

3.1416  X  diameter  =  pi  X  diameter     (31) 

where  pi  is  designated  by  the  small  Greek 
letter  if.  If  the  diameter  "d"  is  equal  to  2r 
or  twice  the  radius  then  the  circumference  of  a 
circle  is   equal  to 

2vi"  X  r  =  6.283  X  r  =  2  pi  times  the  radius 

(32) 
and  there  are  2""  arc  lengths  equal  to  the  radius 
in  a  circumference;  2tt  radians  are  measured  by 
the  circumference  of  a  circle  or  2'x  radians  are 
in  a  complete  revolution  of  360  degrees  and  2w 
(Continued  on  page  48) 


suicnw/  _^         >°/  *  !  r>it 
of  hux  I «(ij) -y -(j°M 


August  16  ,   19  3  0 


M  o  t  i  o  n   Picture   Ar  c  w  s 


45 


Briefly  Told  News 


Transferred  to  Canada 

Montreal- — Perry  Spencer,  inspector  of 
theatres,  has  been  transferred  to  Canada 
by  Paramount-Publix  for  the  purpose  of 
making  a  tour  of  Famous  Players  Cana- 
dian Corp.  theatres.  For  some  years 
Spencer  had  been  with  Paramount  and 
Warners  but  he  is  a  native  Canadian  and 
served  with  the  Canadian  forces  during 
the  war.  His  first  stop,  after  supervising 
changes  at  the  Eastman,  Rochester,  was 
at    Montreal. 


Baby  Coogan  Debuting? 

Hollywood — Robert  Coogan,  age  three, 
and  brother  of  Jackie  Coogan,  is  the  choice 
of  Victor  Schertzinger  for  the  role  of 
"Skippy,"  a  talker  which  Schertzinger  will 
direct,  based  upon  the  Percy  Crosby  car- 
toons. Whether  or  not  the  younger  Coogan 
will  get  the  part  has  not  been  decided. 
Jackie  is  at  present  working  on  his  first 
talker,  "Tom   Sawyer,"  for   Paramount. 


Next  Crawford  Set 

Hollywood — Immediately  following  her 
current  starring  production  "The  Great 
Day",  Joan  Crawford  will  begin  work  in 
"Dance,  Fool,  Dance",  for  M-G-M  under 
direction  of  Harry  Beaumont.  "Dance,  Fool, 
Dance"  is  another  sequel  to  "Dancing 
Daughters"  and  "Our  Modern  Maidens". 


Cast  by  RKO 

Hollywood — Lita  Chevret  has  been  as- 
signed by  RKO  to  an  important  role  in 
"The  Losing  Game,"  which  Lowell  Sher- 
man is  directing  for  RKO.  Sherman  also 
has  the  leading  role  in  the  picture  which 
has  Hugh  Trevor,  Marian  Nixon  and  Leon 
Janney  in  supporting  parts. 


Iowa  Managers  Changed 

Council  Bluffs,  la. — Robert  K.  Fulton, 
manager  of  the  Broadway  (Publix),  has 
been  replaced  by  Don  Allen,  formerly  assist- 
ant manager  of  the  Paramount,  Des  Moines. 
Fulton  was  sent  to  the  theatre  managers' 
training  school. 


Gets  Long  Beach  House 

Hollywood — The  Strand,  one  of  the  in- 
dependent houses  in  Long  Beach  has  been 
taken  over  by  the  Lazarus-Vinnicof  circuit 
and  will  be  operated  on  a  talking  picture  and 
vaudeville  stage  policy. 


M-G-M  Signs  Wodehouse 

Hollywood — P.  G.  Wodehouse,  English 
humorist,  has  been  signed  by  M-G-M  on  a 
new  term  contract.  His  handling  of  the 
dialogue  in  "Those  Three  French  Girls"  is 
responsible  for  the  new  agreement. 


Pretty  Bad 

Hollywood — Mickey  Neilan  says  that 
a  certain  Hollywood  studio  "has  just 
made  a  picture  that  is  so  bad  they  had 
to  film  retakes  to  put  it  on  the  shelf." 


Sad  Scene  at  Talkie  Studio 


Departure  of  the  strong,  silent  men 

—Life 


Rube  Wolf  to  M.  C. 

Hollywood — Rube  Wolf,  well  known  o:i 
the  Pacific  coast  as  a  master-of-ceremonies, 
is  slated  for  that  spot  in  Grauman's  Chinese 
following  the  run  of  "Hell's  Angels"  ac- 
rording  to  present  plans.  Wolf  will  be  fea- 
;ured  with  a  special  Fanchon  and  Marco 
stage  show.  Weekly  change  of  stage  shows 
is  probable  but  not  certain.  Picture  to  fol- 
low the  air  special  is  said  to  be  "The  Big 
Trail"  which  is  still  in  production  at  Fox. 


South  Bend  Sale  Slated 

South  Bend,  Ind. — Sale  of  the  equity  of 
the  Palace  Theatre  Corp.  here,  subject  to 
outstanding  bond  issues  and  mortgages,  is 
expected  to  be  made  shortly,  according  to 
attorneys  for  the  St.  Joseph  Loan  &  Trust 
Co.,  trustee  in  bankruptcy.  The  sale,  it 
was  explained,  is  a  formality  necessary  in 
clearing  the  title  in  preparation  for  the 
actual  sale  of  the  property,  for  which  bids 
will  be  taken.  The  outstanding  obligations 
are   said  to  approximate  $900,000. 


Dies  at  Michigan  City 

South  Bend,  Tnd. — Edward  Szamecki,  36, 
owner  of  the  White  Eagle  here  for  the 
last  20  years,  died  recently  in  Michigan 
City.  He  had  been  ill  seven  months  of 
heart  disease.  The  body  was  taken  to  his 
residence.  He  was  born  in  this  city  and 
always  had  lived  here.  The  widow  sur- 
vives, together  with  three  children. 


Berger  to  Direct  Powell 

Hollywood — William  Powell's  new  Para- 
mount talker,  "New  Morals,"  will  be  direct- 
ed by  Ludwig  Berger,  following  the  latter's 
present  assignment  on  Maurice  Chevalier's 
"Playboy  of  Paris."  and  the  French  version 
of  the  latter,  "Le  Petit  Cafe." 


Rotarians  Elect  Franklin 

Ottawa  —  Joe  Franklin,  manager  of 
Keith's,  is  now  the  watch  dog  of  the  Ot- 
tawa Rotary  Club  treasury,  having  been  ap- 
pointed chairman  of  the  club's  finance  com- 
mittee for  the  next  12  months.  Franklin  has 
been  an  officer  of  local  Rotary  for  years. 


New  Educational  Branch 

Cleveland  —  Educational  will  erect  ex- 
change building  to  be  located  at  the  corner 
of  Payne  Ave.  and  East  23d  St.  When  all 
the  new  exchange  buildings  now  under  con- 
struction and  contracted  for  are  completed, 
Fox,  United  Artists,  Warner  Brothers, 
Paramount.  RKO,  Universal,  Pathe  and 
Metro-Goldwyn-Mayer  will  each  have  its 
own  individual  structure.  All  are  within 
two  city  blocks  apart. 


Fete  Film  Veteran 

Indianapolis — Mrs.  Maggie  Breyer,  re- 
tired screen  and  stage  actress,  was  the 
honor  guest  at  a  reunion  held  in  a  local 
park  recently  when  she  observed  her  eighty- 
sixth  birthday.  During  the  heyday  of  the 
Denman  Thompson  stage  productions,  she 
gained  fame  as  Matilda  in  "The  Old  Home- 
stead." She  appeared  also  in  several  of 
the  early  motion  pictures.  She  is  aunt  of 
the  wife  of  a  candidate  for  criminal  judge. 
Her  son,  Evon  Breyer,  also  is  an  actor. 


Bancroft  in  "Typhoon  Bill* 

Hollywood — "Typhoon  Bill"  has  been  sel- 
ected by  Paramount  as  the  release  title  for 
George  Bancroft's  latest  talker.  Rowland 
V.  Lee  is  directing  and  it  is  planned  to  make 
this  picture  one  of  the  specials  for  the  com- 
ing year.  Frances  Dee  is  playing  opposite 
Bancroft  and  many  of  the  scenes  are  being 
taken  off  the  Mexican  coast. 


Meeks  with  Warners 

Milwaukee — William  T.  Meeks  has  suc- 
ceeded Walter  Johnson  as  manager  of  War- 
ner Bros.'  Juneau  here.  Meeks  formerly 
operated  his  own  theatre,  the  Murray,  a 
local  neighborhood  house,  which  has  since 
been  taken  over  by  Herman  Schmidt. 


More  Scenics  from  Canada 

Ottawa — Canada  government  will  release 
shortly  a  special  scenic,  all  talker,  made  by 
Frank  Badgley,  director  of  the  Canadian 
M.  P.  Bureau,  in  Algonquin  Park  and  ad- 
jacent waters  of  the  northwoods. 


Sherman  Doubling  Up 

Hollywood — Lowell  Sherman's  first  as- 
signment under  his  new  RKO  term  contract 
will  be  "The  Losing  Game."  He  will  have 
the  featured  role  in  this  talker  and  will  also 

direct. 


Lyon  in  "Ex-Mistress" 

Hollywood — Ben  Lyon  will  play  opposite 
Mary  Nolan  in  "Ex-Mistress"  which  War- 
ners will  make  from  the  book  by  the  same 
name.  Miss  Nolan  was  borrowed  from  Uni- 
versal for  the  role.  Roy  Del  Ruth  will  direct. 


Oh, 

Yeah! 

Sue 

Carol    and 

Carl   Laemmle, 

Jr., 

were 

both 

born 

in    Chicago — in 

the 

same 

section,  on 

the  same  street— 

-and 

in  the 

same 

house! 

46 


Motion  Picture  News 


August  16  ,    193  0 


ANTHONY  ASQUITH,  who  should  know 
better,  has  said  that  "Charlie  Chaplin  has 
elevated  the  custard  pie  to  the  rank  and  dignity 
of  an  aesthetic  symbol."  He  may  have  elevated 
it  to  be  a  symbol,  but  not  an  aesthetic  one.  If  it 
is  a  symbol  at  all,  it  is  a  symbol  of  man's  habit 
of  abandoning  the  help  and  forces  by  which  he 
rose.  For  if  I  remember  rightly,  it  is  now  a  good 
many  years  since  Charlie  has  thrown  a  custard 
pie  or  even  received  one  thrown. 

It  is  therefore  the  custard  pie  that  has  elevated 
Charlie  Chaplin  to  the  rank  and  dignity  of  a  sym- 
bol— or  even  to  the  rank  and  dignity  of  a  custard 
pie. 

For  Chaplin  is  the  symbol  today  of  all  that  was 
best   in   a  now   lost  and  almost   forgotten   art, 

the   art   of   the   silent   movie,    an   art  that   had         

definitely  taken  shape  as  a  distinct  medium  of 
expression  in  pantomime,  an  art  that  was  com- 
ing more  and  more  to  dispense  with  the  limita- 
tion of  words  in  the  exhibition  of  human  emo- 
tions and  reactions  to  reality;  things  that  can 
not  be  adequately  expressed  in  words. 

That  art  has  been  abandoned  for  a  series  of 
pictures  that  need  explanation  to  a  race  that 
appears  to  be  losing  the  capacity  to  think  or 
reason  for  itself,  and  the  explanation  is  in 
words.     Very   bum  words   generally. 

Chaplin  has  remained  faithful  to  the  panto- 
mimic  art   and  will    continue   to   produce   it  — 
Butter  field  in  Vancouver  Province. 
*     *     * 
"Ingagi,"  the  weird   film   concoction 
recently    exposed    as    being    largely   a 
fake,  doubtless  will  suffer  some  what 
as  a  result  of  the  exposure  at  the  box 
offices  of  the  theatres  where  it  will  be 
shown   despite   the  organized   produc- 
ers' ban,  but  even  so  its  makers  will 
have  realized  tremendous  profit. — Bal- 
timore Sun. 


Ttteu  say 


«^r«w/ 


No  Ideas  in   Hollywood? 

Mr.  Louis  Bromfield,  the  author  who  has 
been  contracted  to  write  a  story  for  Ronald 
Colman,  says  it  is  just  no  use.  He  can't  write 
pieces  in  Hollywood.  In  search  of  a  nice  dull, 
quiet  place  he  is  headed  for  Paris.  Kinda  tough 
on  our  summer  tourists  who  are  going  there 
for  a  gay  time. 

No  one  can  really  write  in  Hollywood.  They 
can  "adapt"  better  there  than  anywhere  else. 
But  they  are  too  far  from  realities  to  write  of 
life. 

In  Hollywood  all  life  is  camouflaged.  It  is 
a  world  of  imitations ;  imitation  battles,  imita- 
tion landscapes,  imitation  complexions,  imita- 
tion marriages. 

The  fact  that  the  eager  producers  are  paying 
all  Mr.  Bromfield's  expenses  to  Paris  in  the 
hi  ipe  that  he  may  collide  with  an  idea  indicates 
the  desperate  shortage  of  screen  stories. — Los 

Angeles  Times. 

*  *     * 

The  census  officials  were  the  only 
ones  who  knew  that  the  small  towns 
of  the  country  were  disappearing.  The 
rest  of  us  had  been  reading  their 
chamber  of  commerce  literature. — The 
Thomas  E.  Pickerill  Service. 

*  *     * 

It  is  to  be  assumed  that  only  the  best  of  the 
Soviet  pictures  are  exported  abroad.  But  what- 
ever those  kept  for  home  consumption  may  be, 
no  country  has  yet  equalled  the  Soviet  record 
on  the  picture  screens  of  America  as  set  dur- 
ing the  past  season  in  that  extraordinary  series 
of  pictures:  "Arsenal,"  "New  Babylon,"  "A 
Fragment  of  an  Empire,"  "China  Express," 
"Old  and  New,"  and  "Turksib,"  to  which  now 
we  have  to  add  "Cain  and  Artem".  Without 
claiming  for  all  of  them  the  exalted  name  of 
masterpiece,  it  must  be  admitted  that  their  gen- 
eral level  of  excellence  is  something  altogether 
unprecedented  in  the  history  of  the  cinema. 
Whether  one  approves  or  not  the  main  line  oi 
development  in  the  Soviet  cinema,  Moscow's 
leadership  today  is  indisputable,  _ as  it  is  cer- 
tainly highly  welcome. — The  Nation. 


Fo'  de  Land's  Sake 

Out  Hollywood  way  they're  still 
telling  the  yarn  about  Stepin  Fetchit, 
the  colored  lad  who  scored  in  "Hearts 
of  Dixie,"  and  then  contracted  a  se- 
vere case  of  lofty  chapeaux.  It  hap- 
pened between  scenes. 

'Stepin,"  observed  a  white  actor, 
"you're  getting  stout." 

The  comedian  nodded. 

"Ah  knows  dat,"  he  responded,  "an 
ah  doan't  knows  whut  to  do  about  it." 

"Well,"  said  the  actor  helpfully, 
"why  don't  you  go  on  that  18-day 
diet?" 

The  colored  man  shook  his  head 
scornfully — 

"Whut  should  ah  do  dat  for?"  he 
returned.  "Ain't  nuthin'  on  dere  dat  I 
like!" 


THERE   are 


plenty  of  things  wrong  with 
the  movies.  Most  certainly  they  have  not 
been  "cleaned  up"  as  Will  Hays  held  out  hopes 
that  they  would  be.  Yet  Mr.  Hays  and  the 
movies  themselves  have  not  been  entirely  to 
blame  for  that.  Lack  of  support  for  better 
movies  and  big  box-office  returns  for  the  dar- 
ing, jazzy  type  have  been  a  factor.  But  cen- 
sorship is  not  the  answer — it  never  is  the 
answer.  And  when  it  gives  every  promise  of 
being  a  censorship  of  opinions,  of  the  ideas  that 
are  to  be  allowed  to  enter  people's  minds,  it  be- 
comes a  downright  menace. — Milwaukee  Jour- 
nal. 

*    *    * 

An  essayist  declares  that  there  is  no 
bigger  nuisance  than  the  man  who 
arrives  late  at  a  theatre.  Managers 
maintain,  however,  that  he  is  infinitely 
preferable  to  the  man  who  stays  away 
altogether. — The  Humorist,  London. 


The  damage  suit  brought  by  the  widow  of 
H.  C.  Witwer  against  Harold  Lloyd,  asserting 
"The  Freshman"  was  stolen  from  a  Witwer 
story,  is  a  tough  problem  for  the  courts. 

There  are  more  possibilities  of  terrible  in- 
justice— on  both  sides — in  plagiarism  suits  than 
any  other  suits  at  law.  It  is  absolutely  impos- 
sible to  follow  the  life  story  of  an  idea.  Gen- 
erally speaking,  all  ideas  are  borrowed.  All 
murder  mystery  stories  are  built  upon  the  mod- 
els of  Edgar  Allan  Poe's  "Gold  Bug"  and  "The 
Murders  in  the  Rue  Morgue."  There  never 
was  but  one  western  story.  Told  endlessly. 
— Los  Angeles  Times. 

*     *    * 

Fountain  Inn  will  have  a  new  talkie 
next  week.  In  the  old  days  of  "silent 
drama,"  the  smaller  picture  houses  bought 
punk  pictures  made  to  fit  their  purses; 
hut  the  talkie  hasn't  yet  begun  to  produce 
cheap  stuff  for  the  sticks,  and  the  little 
fellow  oilers  OS  much  as  the  big  one  if 
he  has  the  right  sound  equipment. — Foun- 
tain  Inn    (  S.  C.)   Gazette. 


THERE  is  no  doubt  that  when  Latin-Ameri- 
can protests  become  sufficiently  numerous 
the  box-office  instinct  at  Hollywood  will  re- 
spond. The  traditional  "greaser"  villain  and 
his  female  counterpart  will  follow  into  limbo 
the  Irish,  Jewish  and  German  comic  characters 
whom  the  universality  of  the  movie  has  doomed. 
To  the  credit  of  the  theatre  screen  should  be 
remembered  this  contribution  to  human  brother- 
hood. Creating  for  an  audience  of  countless 
mil  ions  may  not  be  conducive  to  high  art,  but  it 
enforces  respect  for  racial  and  national  feelings, 
even  if  the  motive  be  materialistic.  The  esthete 
may  deplore  the  movie's  world  of  sugar  and 
sentiment,  but  for  the  promotion  of  peace 
among  the  nations  it  may  be  desirable  that 
there  shall  be  no  wicked  or  absurdly  comic 
human  beings  anywhere.  All  the  world's  male 
population  is  handsome  and  valiant,  and  all  the 
women  are  beautiful  and  pure. — N.   Y.  Times. 


Television  as  the  screen's  next  venture, 
studio  wise  ones  say  knowingly,  is  just 
around  the  comer — but  which  corner  few 
presume   to   say. — Baltimore    Sun. 

*     *     * 

There  come  regularly  to  the  editorial  offices 
of  this  newspaper  and  to  those  of  many  other 
publications,  daily  and  weekly  contributions 
marked  in  huge  letters,  "NEWS."  Do  not  con- 
fuse the  subject  of  this  discussion  with  the 
regular  contributions  of  the  legitimate  studio 
publicists  and  the  few  reputable  free-lance  press 
agents. 

For  these  inane,  badly  written,  stupidly 
phrased  and  ignorantly  punctuated  screeds  bear 
no  mark  of  the  newspaper  experience  that  won 
most  of  the  reputable  publicists  their  positions. 
They  are  the  product  of  half-per  cent  chiselers. 
apple-saucing  moochers,  who  snatch  coffee  and 
cake  money  from  unwise  professionals  in  ex- 
change  for  their   dubious   "services." 

Most  of  these  petit  larceny  pin-money  grab- 
bers are  scarcely  able  to  operate  the  one  tool 
of  the  writing  craft,  a  typewriter.  Yet  by 
dint  of  sheer  crust  and  the  gullibility  of  many 
professionals,  they  manage  to  hang  along  the 
fringe  of  the  industry,  milking  one  or  another 
artist  of  sometimes  small  change,  and  occa- 
sional^ finding  the  chance  for  a  bigger  touch. 

They  are  heartily  disliked,  both  as  to  char- 
acter and  activity,  by  the  reputable  studio  pub- 
licists and  free-lancers,  And  they  bring  their 
clients  little  benefit  in  exchange  for  their  hire. 

Newspaper  editors  and  dramatic  critics  should 
scan  their  droolings  carefully.  Artists  should 
consider  well  before  promising  to  pay  fees, 
even  on  a  chicken-feed  basis,  to  the  chiselers. 
And  the  reputable  press  representatives  in 
Hollywood  should  forget  some  of  their  petty 
differences  and  personal  grievances  and  get 
together  to  wipe  out  a  species  of  cheap 
racketeering  that  is  a  blight  on  their  profession. 
— Inside  Facts,  Los  Angeles. 
*     *     * 

Will  Hays  is  still  insisting  that 
movies  will  be  the  only  textbooks  of 
the  future. 

That  won't  be  so  bad,  but  it  would 
be  tough  if  they  became  the  only  en- 
tertainment.—A'.  Y.  American. 


August  16,  1930 


Motion  Picture  News 


47 


*  /zfted 


T 


??TGOT  in  the  movies  on  a  fluke  and  it's  a 
1    fluke  that  I'm  a  star.     If  this  racket  should 
end  tomorrow  the  movies   wouldn't  owe  me  a 
thing.     I'm  satisfied." 

"Listen,  get  a  load  of  this.  Here  I  am  a 
star,  with  my  first  starring  picture  on  Broad- 
way, and  I'm  broke.  Yeh,  I  mean  it.  I  haven't 
got  a  nickel.  So  what  do  I  do?  The  other 
day  I  went  over  to  the  studio  and  asked  for 
$1,000.  'I'm  broke,'  I  said  to  them.  'You're 
kidding,'  said  they.  'No,  I  mean  it.'  'Gwan, 
you  only  want  to  throw  away  a  thousand  bucks 
on  something,'  they  said.  'Listen,'  I  said,  'here 
I  am,  a  star,  and  I  haven't  even  got  carfare  to 
get  over  to  the  studio  in  the  morning.  And 
I  go  to  pay  my  hotel  bill.  If  you  want  to  shoot 
the  picture  over  at  the  hotel  it's  jake  with  me.' 
So   I  got   the   money." — Jack   Oakie  in   N.    Y. 

Telegram. 

*  *     * 

It  is  horrible  to  think  of  the  British  Em- 
pire receiving  its  education  from  the  place 
called  Hollyzvood. — Sir  James  Parr,  High 
Commissioner  for  New  Zealand. — Life. 

*  *     * 

Bill  Haines  and  Polly  Moran  are  honestly  embar- 
rassed that  their  joke  has  been  taken  seriously  by  the 
public.  It  began  at  a  time  when  a  new  engagement 
almost  every  day  was  announced  in  Hollywood.  Every- 
one was  discussing  the  latest  on  the  set  one  day  when 
Bill  said,  "Come  on,  Polly,  let's  you  and  me  become 
engaged  and  cut  in  on  some  of  this  free  publicity!" 
No  one  loves'  a  joke  better  than  Polly,  so  they  both 
acted  up  for  the  amusement  of  their  friends.  Then 
it  got  into  the  papers,  and  now,  because  the  "engage- 
ment" has  gone  on  for  so  long  they  are  both  getting 
letters  from  their  fans  asking  in  all  seriousness, 
apparently,    when   they   are   going   to   get   spliced. 

Both  Bill  and  Polly  would  like  everyone  to  under- 
stand that  it  was  all  a  joke  and  that  they  haven't  and 
never  have  had  the  slightest  intention  oTf  getting  mar- 
ried.— S  creetiland. 

*  *      * 

BULL-ET1N 

(Interview) 

"The  theatre  is  the  great  mother  of 
all  arts,  the  breeding  ground  of  music, 
literature,  painting  and  the  dance." — 
George  Fawcett,  actor. — Cook  in  N.  Y. 
American. 

Clara  Bow'g  latest  movie  is  called  "True  to  the 
Navv."  I  read  all  the  advertisements  and  all  the 
newspaper  notices  and  gathered  that  Miss  Bow  is  cast 
as  a  waitress  in  love  with  a  gob;  that  she  ends  up 
bv  being  true  to  the  boy;  and  that  she  now  sings  as 
well  as  talk*.  MisS  Bow  is  rapidlv  adding  to  her 
accomplishments,  and  I  have  no  doubt  but  that  in 
time  she  will  be  able  to  ride  a  bicycle  without  using 
the  handlebars,  juggle  three  o  anges  at  once  and  hang 
Dy  her  toes  from  the  parallel  bars.  However,  she'll 
nave  to  he  more  than  versa  ile  to  be  anything  but 
obnoxious  to  me,  and  while  "True  to  the  Navy- 
be  a  masterpiece,  vou'll  hav.:  to  find  out  for 
selves. — Judge. 


may 
your- 


*      *      * 

./  motion  picture  editor  reports  that 
there  was  the  usual  crowd  of  admirers 
choking  the  pavements  in  front  of  a 
theatre  in  Hollywood— watching  two 
popular  screen  stars  waiting  for  their 
cars. 

"It's  a  shame."  mumbled  an  old  fogy  in 
the  crowd,  "the  way  people  stand  around 
and  stare  at  those  acresses.  It  sure  is  a 
pity." 

"Save^  your  pity,"  interrupted  a  Has- 
rcC\i>  "^/,r-v"  need  it  more  when  there 
ISNT  a  crowd  to  stare."— Winchell  in 
N.  Y.  Mirror. 


An  Old  Trouper 

Hollywood — This  is  the  only  spot  in 
the  wide  world  where  aniwals  are 
made  to  behave  exactly  as  they  should. 
Take  the  case  of  the  monkey  who  in- 
terrupts a  love  scene  betwean  Betty 
Compson  and  "Archibald"  in  "Inside 
the  Lines." 

"Archie"  is  making  a  romantic 
speech  that  would  do  justice  to  Ro- 
meo's old  line,  and,  naturally,  is  quite 
annoyed  at  the  monkey's  intrusion. 
Turning  his  head  slowly,  he  asks  in  a 
gruff  led  voice:  "I  say,  won't  you  run 
along,  young  fellow!"  And  the  oblig- 
ing monkey  does  just  that. 


IT  is  sometimes  a  difficult  thing  to  change 
your  opinion  of  a  motion  picture  'actor  be- 
cause of  one  performance,  but  we  are  inclined 
to  do  it  in  this  case.  Buddy  Rogers,  in  our 
opinion,  was  one  of  the  screen's  most  consist- 
ently annoying  stars  until  "Safety  in  Numbers" 
appeared.  This,  as  we  have  remarked  before 
in  this  column,  was  due  in  a  great  measure  to 
the  sappy,  unbelievable  things  he  was  made  to 
do  and  say  in  order  to  live  up  to  the  awful  pet 
name  bestowed  on  him  by  some  well-meaning 
press  agent — "America's  Boy  Friend."  As  a 
matter  of  fact,  Buddy  is  a  darned  nice  boy 
with  a  natural  diffidence  that  is  a  contradiction 
of   the   parts  he   has  been  made  to   portray. — 

Life. 

*     *    * 

Although  Irving  Berlin  has  received 
practically  all  of  the  credit  so  far  for 
Writing  "Reaching  for  the  Moon,"  the 
real  man  behind  the  pen  is  William 
.  Inthony  McGuire. — N.  Y.  News. 


Representatives  of  all  groups  of  theatregoers 
have  seen  in  the  talkies  a  source  of  fresh  stimu- 
lus for  the  stage.  Those  who  have  sighed  over 
the  decline  of  the  drama  prophesied  that  the 
addition  of  dialogue  to  the  movies  would  make 
the  vast  movie  audience  clamor  for  real  actors 
on  a  three-dimensional  stage.  Regular  patrons 
of  the  silent  film  went  over  in  a  body  to  the 
talkies  when  they  were  a  novelty,  and  the  ma- 
jority now  demand  vocal  shadows.  Every  city 
in  the  land  either  has  or  is  soon  to  have  its 
talking  pictures.  Yet  it  is  curious  that  predic- 
tions of  renewed  interest  in  flesh-and-blood 
entertainers  have  become  realized  so  quickly, 
and  in  a  way  which  apparently  no  one  foresaw. 
— N.    )'.   Times. 


John  Gilbert  wanted  very  much  to 
play  the  title  role  in  "Billy,  The  Kid," 
but  for  some  reason  or  other  the  stu- 
dio saw  fit.  to  give  the  part  to  Johnny 
Mack  Brown. 

No  longer  are  the  studios  under  the 
sway  of  the  star  reign.  With  the  ad- 
vent of  the  talkies,  stars,  no  matter 
how  starry,  are  just  actors  to  their 
home  teams. — Motion   Picture  Classic. 


ITLE  CHANGING  is  one  of  the  most  fool- 
ish of  all  film  practices ! 
Ladies  and  gentlemen  of  the  critical  pen  are 
showing — and  rightly,  I  think — increasing  dis- 
satisfaction with  two  favorite  Hollywood  indoor 
pastimes :  one,  the  changing  of  titles  of  Broad- 
way successes  and  "best  sellers"  when  brought 
to  the  screen ;  the  other,  the  tampering  with  the 
story  structures  of  well  known  novels  and  plays. 
The  demands  of  the  box  office  are  presumed 
to  justify  both.  *  *  * 

Title  changing,   it   seems  to   me,   is  a   foolish 
practice,  whether  it  is  employed  by  a  Hollywood 
picture  maker  or  a  book  publisher.  *  *  *  Particu- 
larly so  where  the  play  or  story  is  well  known. 
Hollywood's    mania     for    sex    appeal    titles 
might   be   cause   for    laughter   were   it   not   for 
the  fact  that  it  reflects  directly  upon  American 
civilization.     The  world  and  its  people,  depend- 
ing upon  Hollywood  for  its  entertainment  and 
interpreting  American  life,  manners,  and  morals 
through   that   entertainment,   may   be   pardoned 
for  drawing  the  conclusion  that  we  are  victims 
of  a   sex  complex,  as  dangerous  as   Kultur   in 
its  heyday. 

The  Hon.  Will  Hays,  with  the  earnestness 
of  a  Crusader  of  old,  declares  that  the  cinema 
must  be  clean  and  stay  clean,  and  to  establish 
his  good  faith,  directs  that  certain  plays  and 
books,  when  brought  to  the  screen,  shall  be 
altered  in  plot,  in  characters  and  in  title.  *  *  * 
More  than  a  casual  study  of  press  sheets  con- 
vince me  that  the  advertising  departments  of 
the  producing  companies  may  be  indicted  for 
the  title  changing  evil.  Certainly,  "The  Bride 
of  the  Regiment"  permitted  more  torrid  copy 
than  "Lady  in  Ermine."  And  the  boys  in  First 
National's  department  were  quick  to  take  ad- 
vantage of  the  fact,  witness  those  classic 
phrases,  "Sweetheart  to  a  thousand  warriors. 
Soul-mate  to  but  one.  Teasing,  tempting,  trick- 
ing a  whole  army.  Disgracing  the  proud  name 
of  centuries  for  one  fervid  moment  with  her 
condemned  husband." 

That  this  was  applesauce  you  know  if  you 
saw  the  picture.  *  *  * 

To  be  sure,  the  advertising  boys  do  not  al- 
ways require  the  stimulus  of  a  new  sex  appeal 
tile  to  do  their  stuff.  There  was,  for  instance, 
Clara  Bow's  "True  to  the  Navy."  The  Para- 
mount copy  writers  tore  loose  to  coin  "She 
loved  her  sailor  sweetheart  and  was  true  to 
all  his  friends,"  "See  and  hear  the  new  Bow 
lines,"  "Hot  hair  Clara,  the  answer  to  the 
Navy's  prayer." 

All  of  which  is  made  doubly  interesting  by 
reason  of  the  Hays  canons,  and  the  industry's 
solemn  assurance  that  even  ivory  soap's  purity 
is  dwarfed  by  that  of  Hollywood.  Just  how 
sincere  some  of  the  producers  are  in  their  pro- 
testations you  may  determine  by  glancing  over 
the  elaborate  seasonal  announcement  inserts 
appearing  in  the  trade  papers.  It  is  enlighten- 
ing— oh,  very ! — to  thumb  over  the  illustra- 
tions. *  *  * 

Only  M-G-M  alone  seems  wholly  to  have 
resisted  the  temptation  to  give  the  inserts  a 
De  Maupassant  complexion.  Fox  is  at  the 
opposite   extreme. — Bahn.   Syracuse   Herald. 


Bert  Wheeler,  RKO  comedian,  passed 
by  a  paving  crew  at  work  on  La  Brea 
Ave.,  near  the  Chaplin  studio. 

"Well,    well,"    he    said.      "Just    the 
hardening  of  another  Hollywood  artery. 
— Los  Angeles  Herald. 
*     *     * 

Because  it  believes,  apparently,  that  the  pub- 
lic doesn't  like  to  chew  too  heartily  on  movie 
fare,  the  cinema  for  many  years  past  has  dished 
out  soft,  easily  swallowed  matter  of  more  but 
usually  less  consequence.  That  is  one  reason 
why  "All  Quiet  on  the  Western  Front"  was 
such  a  vigorous  punch  between  the  eyes.  It 
set  out  with  no  childish  notion  to  thrill ;  it 
shocked.  That  is  exactly  what  the  film  should 
have  done.  It  was  meant  to  and  did. — Mil- 
waukee Journal. 


48 


Motion  Picture  News 


August  16,  1930 


THE- 


Projectionists, 
Round   Table 

==,  By  John  F.  Rider 


(Continued  from  page  44) 
radians  are  equal  to  360  degrees.     Such  being 
the  case 

tt  radians  =     180  degrees   (33) 

and 

1  radian  =  180   degrees/??"    (34) 

=  180  degrees/3.1416 
=  57.26  degrees. 

Referring  once  more  to  Figure  42,  the  loop 
moves  through  the  angle  <t>  at  the  point  O  with 
a  certain  angular  velocity,  usually  designated 
as  oj,  the  small  Greek  letter  Omega.  Now, 
this  angle  %  is  measured  in  radians  swept 
through  in  one  second,  the  period  of  time,  one 
second  being  standard  in  electrical  circuit  cal- 
culations. Thus,  we  introduce  the  time  ele^ 
ment,  t.  Then  the  magnitude  of  the  angle  <t> 
swept  through  in  the  time  t,  will  be  t  x  <•>. 
From  this 
where 

0  =  wt (35) 

<p  =  radians 

We    made    the    statement    that    there    are    2ir 
radians  in  one  revolution,  and  the  time  of  one 
revolution,    the    periodic    time    T    in    terms    of 
angular  velocity   would  be 
277"           6.283 
T  =  =  ■    (36) 

where    T  =  seconds 

Now  the  coil  revolves  at  a  certain  speed,  or 
completes  a  number  of  revolutions  in  one  sec- 
ond and  the  frequency  /,  or  the  number  of 
revolutions  per  second  is  therefore  equal  to 
one  second  divided  by  the  time  required  to 
complete  one  revolution  or 

f  =  —   (37) 

T 
where  /  is  the  number  of  revolutions  per  sec- 
ond. 

Suppose  that  the  periodic  time  T  of  one  revo- 
lution is   l/60th  of  a  second,  then 
1 

f= 

1/60 
f  =  60  revolutions  per  second. 
The  frequency  is  referred  to  as  a  number  of 
cycles  per  second.  A  complete  revolution  is  a 
complete  cycle  and  if  we  have  60  revolutions 
per  second,  the  loop  completes  60  cycles  per 
second  and  the  frequency  of  revolution  of  that 
loop  is  60  cycles.  Further  reference  to  cycles 
will  follow  in  connection  with  another  subject. 
However,  at  this  time  we  wish  to  add  that  if 
the  speed  of  revolution  is  increased  so  that  120 
complete  revolutions  are  completed  in  one  sec- 
ond, the  frequency  is  said  to  be  120  cycles. 
The  "per  second"  term  is  understood  when  the 
term  "cycles"  is  used. 

1  f  we  now  substitute  into  equation  37  the 
value  of  T  as  shown  in  equation  36,  the  fre- 
quency /  becomes 


f  =  - 


2-77- 


•  (38) 


and  the  angular  velocity 

w  —  2-rrl    (39) 

This  quantity  2  pi  times  /  appears  in  many 
equations  associate  with  A.C.  circuits  and  time 
will  be  well  spent  if  the  reader  will  make  an 
effort  to  understand  its  derivation. 

According  to  the  above  we  can  divide  the 
reference  line  in  Figure  42A  into  degrees  and 
radians  and  time  representing  the  motion  of  the 
loop  during  the  time  that  its  cycle  is  com- 
pleted. Referring  to  the  T  designation,  the 
coil  sweeps  through  90  degrees  in  one  quarter 
of  the  time  required  for  a  complete  revolution 
or  T/4.  The  coil  sweeps  through  180  degrees 
in  one  half  the  periodic  time  of  a  single  cycle 
or  T/2.  The  coil  sweeps  through  270  degrees 
in  three  quarters  of  the  periodic  time  of  one 
cycle  or  3T/4  and  360  degrees  is  completed 
in  the  periodic  time  of  one  cvcle.  In  turn  90 
degrees  is  equal  to  pi/2,  180  degrees  is  equal  to 


pi,  270  degrees  is  equal  to  3pi/4  and  360  de- 
grees is  equal  to  2pi  radians. 

Now  the  loop  shown  in  Figure  42  sweeps 
through  the  angle  <t>  or  eOX1  and  the  instan- 
taneous value  of  voltage  developed  in  the  loop 
is  equal   to 

e  =  Em  sin  <p 

which  means  that  the  instantaneous  value  of 
voltage  generater  when  loop  cd  is  at  the  point 
/,  is  directly  proportional  to  the  sine  of  the 
angle  it  is  making  with  the  initial  position  at 
that  instant.  We  have  taken  the  liberty  to 
omit  certain  computations  but  by  previously 
quoted  laws  we  know  that  the  maximum  volt- 
age would  be  secured  when  coils  side  cd  reaches 
position  g.  Hence  at  the  point  f,  in  the  circle 
described  by  cd  as  it  completes  a  revolution, 
the  voltage  bears  a  definite  relation  to  the 
maximum.  Referring  again  to  the  point  /,  a 
vertical  projection  from  the  point  /,  the  posi- 
tion of  cd  when  it  completes  its  arc  of  45 
degrees  shows  the  relation  between  maximum 
voltage  and  the  sine  of  the  angle  completed 
or  the  relation  between  the  instantaneous  value 
of  voltage  and  the  maximum  voltage.  If  we 
project  the  point  f  out  upon  the  reference  line 
for  an  arc  of  45  degrees  we  have  the  point  1 
in  Figure  42A.  When  the  coil  side  cd  moves 
to  point  g  the  vertical  projection  is  equal  to 
the  radius  r  since  the  angle  is  90  degrees  and 
the  sine  of  90  degrees  is   1. 

If  we  continue  to  project  the  perpendiculars 
to  the  various  angles  for  various  positions  of 
the  coil  side  cd,  we  complete  one  half  of  a  cycle 
bv  the  time  we  reach  the  point  X  or  the  coils 
side  has  traveled  an  arc  of  180  degrees  as 
shown.  However,  as  the  coil  side  moves  past 
point  g,  it  cuts  fewer  flux  lines  and  the  in- 
duced voltage  decreases,  in  the  proportion  that 
it  increased  and  while  the  direction  of  current 
flow  remains  the  same  as  is  shown  in  Figure 
42A,  the  amplitude  decreases.  When  cd  is  at 
point  X  the  voltage  is  zero.  As  it  moves  to 
point  i,  the  coils  sides  have  changed  positions 
with  respect  to  their  original  positions  at  the 
poles  and  the  current  through  the  side  cd  is 
now  in  the  opposite  direction  as  shown. 

The  variation  in  the  instantaneous  values  is 
sinusoidal  and  the  wave  is  known  as  a  sine 
wave. 

Suppose  that  Em  the  maximum  voltage  at 
the  time  cd  is  at  point  g  is  100  volts,  then  the 
voltage  at  /,  when  cd  has  passed  through  an 
arc  of  45   degrees   is 

e=  100  X  sin  45° 
and  since 

sin  45°  =  .707 

e  =  100  X  -707 
=  70.7  volts 
(The   relation  between  angles  and  their 

sides  in  table  form  is  given  in  any  stand- 
ard text  book  on  mathematics.) 

Let  us  now  consider  the  sine  wave  shown 
in  Figure  44.  If  the  reader  so  desires  he  can 
forget  the  actual  calculation  contained  in  the 
preceding  paragraphs  and  simply  remember 
the  statement  relative  to  the  generation  of  a 
sine  wave  by  a  coil  of  wire  revolving  in  a 
constant  rate  in  a  magnetic  field  of  uniform 
intensity.  He  should  also  remember  the  rea- 
son for  the  use  of  the  term  sine  wave  and  the 
condition  under  which  it  may  be  used :  namely, 
when  the  values  of  instantaneous  voltage  vary 
as  the  sine  of  the  angle,  a  single  turn  loop 
revolving  at  constant  velocity,  is  making  with 
the  initial  position  at  that  instant. 

If  we  study  a  complete  cycle  of  voltage  or 
current  as  illustrated  in  Figure  44,  we  note 
first,  that  it  consists  of  two  alternations  of  180 
degrees  each.  An  alternation  is  therefore  one 
half  of  a  cycle,  and  if  the  cycle  bears  a  defi- 
nite relation  to  time,  such  as  1  /60th  of  a  second 
or  l/120th  of  a  second,  the  periodicity  of  an 
alternation  will  be  one  half  of  the  periodicity  of 
a  cycle.  Thus  for  a  60  cycle  frequency,  the 
periodicity  of  an  alternation  is  1/1 20th  of  a 
second  and  for  a  120  cycle  wave,  the  periodicity 
of  an  alternation  is  l/240th  of  a  second.  This 
applies  equally  to  voltage  and  current.  Refer- 
ence to  60  cycle  voltage  means  a  frequency  of 
60  cycles  per  second.  Reference  to  60  cycle 
current   means   the   same. 

The  illustration  shown  is  known  as  the  wave 


form  of  voltage  or  current  depending  upon 
whether  voltage  or  current  is  being  discussed. 
The  height  of  the  wave  represents  the  ampli- 
tude and  this  term  is  applicable  to  voltage  or 
current.  The  point  of  greatest  amplitude  in- 
dicates maximum  or  peak  voltage  or  the  maxi- 
mum or  peak  current.  If  the  amplitude  is 
designated  in  numerical  values  of  voltage  or 
current,  the  maximum  or  peak  values  would 
bear  numerical  designations  specifying  quantity. 
When  quoting  frequency  it  is  customary  to  use 
the  symbol,  a  wavy  line  similar  to  a  cycle  as 
shown   in  Figure  44. 


Detroit  Theatre  Promoter 
Gets  1  to  7  Year  Term 

Anderson,  lnd. — Harry  Goldberg,  26, 
charged  with  complicity  in  a  plot  to  mulct 
Harry  Muller,  local  showman,  of  $25,000. 
was  given  an  indeterminate  sentence  of 
from  one  to  seven  years  upon  pleading 
guilty.  He  was  arrested  as  a  fugitive  from 
justice  at  Beaumont,  Tex.,  because  he 
failed  to  appear  for  trial  here.  Bail  was 
forfeited. 


Bombers'  Appeal  Denied 

Michigan  City,  lnd. — Harry  L.  Ames  and 
Marwood  Williams,  who  are  serving  one  to 
three  year  sentences  in  the  Indiana  state 
prison  for  participating  in  the  bombing  of 
the  State  at  Hammond,  lnd.,  two  years  ago. 
have  been  denied  their  freedom.  Judge 
Harry  L.  Crumpacker  in  Superior  Court  at 
Laporte,  lnd.,  decided  against  habeas  cor- 
pus proceedings  filed  on  the  basis  that  the 
Indiana  indeterminate  sentence  law  had 
been  held  illegal  and  void. 


2  British  Roadshows 

Montreal — Two  British  film  productions 
are  to  be  presented  in  Canada  as  roadshows 
starting  August  16  with  two  performances 
daily  and  seats  reserved.  One  is  "Atlantic," 
released  in  the  Dominion  by  Regal  Films, 
Ltd.,  which  has  been  booked  by  His  Majes- 
ty's here,  former  legitimate  house,  following 
five  weeks  of  "All  Quiet  on  the  Western 
Front."  "Splinters,"  a  British  war  picture 
made  in  England  by  Paramount,  also  fol- 
lows the  Universal  film  at  the  Royal  Alex- 
andria. Toronto,  for  an  indefinite  run. 


Buy  3rd  London  Ont.,  House 

London,  Ont. — Purchase  of  the  Palace, 
875  seats,  as  its  third  house  here,  has  been 
completed  by  Famous  Players  Canadian. 
Sam  Marks  has  been  manager  of  the  Palace 
which  was  owned  by  the  Independent 
Amusement  Co.,  Toronto.  R.  S.  Roddick, 
who  manages  the  Capitol  here,  is  to  have 
charge  of  the  Palace.  Famous  Sept.  1  will 
reopen  the  Grand  here 


Remodeling  at  Nebraska  City 

Nebraska  City,  Neb. — The  old  Overland 
here  will  be  entirely  remodeled  at  a  cost  of 
$50,000  by  the  Booth  Brothers  Amusement 
Co.,  operators.  Western  Electric  equipment 
will  be  installed. 


Building   at   Victoria,   Tex. 

Victoria,  Tex. — Frels  Theatres,  Inc., 
have  let  a  contract  for  a  new  house  in  the 
business  section  here.  Construction  work 
will  start  in  a  few  weeks. 


August    16  ,    19  3  0 


Motion    Picture    News 


49 


Opinions    On    Pictures 


Moby  Dick 

{Warners— All  Talker) 

Stirring 

{Revictved  by   Bill   Crouch) 

BARRYMORE  again  rides  the  waves  in 
search  of  Moby  Dick.  This  time  the  hardy 
seaman  brings  his  former  silent  picture  suc- 
cess, "The  Sea  Beast,"  to  the  screen  in  audible 
form  and  with  good  results.  Barrymore  as  the 
adventurous  Ahab  is  more  dynamic  than  be- 
fore, due  to  the  use  of  his  voice,  and  gives  a 
striking  portrayal  of  the  apparently  half- 
crazed   whaler. 

With  the  Barrymore  name  and  being  a  re- 
make of  a  popular  silent  film,  this  one  should 
do  plenty  of  business  at  the  box-office.  Will 
hold  up  under  heavy  exploitation. 

Plenty  of  action  make  this  talker  appeal- 
ing. Not  just  a  talking  picture,  but  an  action 
picture  which  should  draw.  Barrymore  is  at 
home  in  the  role  of  the  roving  whaler  and 
carries  a  heavy  part  with  much  success.  The 
two  encounters  with  "Moby  Dick,"  the  killer 
whale,  are  intensely  dramatic  and  crammed 
with  action.  As  one  member  of  the  audience 
remarked,  "They've  got  a  better  whale  this 
time." 

Barrymore  is  the  sailor  who  has  a  sweetheart 
in  every  port  and  when  the  whaling  vessel  puts 
in  at  the  home  port  he  is  greeted  by  many 
admiring  women,  among  whom  is  Joan  Ben- 
nett, a  new  arrival  in  the  village,  who  has 
never  met  Barrymore.  Lloyd  Hughes,  Barry- 
more's  brother,  is  much  in  love  with  Miss  Ben- 
nett. He  is  the  puritanical  type  and  much  un- 
like the  adventurous  John.  When  John  meets 
the  girl  she  falls  in  love  with  him  and  he  with 
her.  They  see  each  other  often  and  just  be- 
fore the  boat  starts  on  another  voyage  John 
decides  that  the  girl  loves  Hughes  and  bids 
her  goodbye.  She  rushes  to  the  boat  after 
telling  Hughes  she  is  in  love  with  John  and 
just  as  the  ship  is  ready  to  sail  she  tells  Bar- 
rymore that  she  loves  him  and  will  wait  for 
his  return  in  three  years. 

On  this  voyage  the  first  encounter  with 
"Moby  Dick"  is  made.  In  the  fracas  Barry- 
more's  leg  is  bitten  by  the  killer  and  amputa- 
tion with  a  hot  iron  is  necessary.  The  scenes 
of  this  emergency  operation  are.  graphically 
portrayed  and  will  perhaps  meet  with  much 
shuddering  upon  the  part  of  the  women.  The 
scene,  however,  is  extremely  well  acted.  Upon 
returning  home,  Barrymore  refuses  to  leave 
the  ship  as  he  is  afraid  of  what  Joan  will 
think.  She  goes  aboard  the  vessel  after  all  have 
left  and  finds  him  there — a  cripple.  The  shock 
of  the  accident  causes  Joan  to  run  away  and 
Barrymore,  thinking  she  has  deserted  him, 
goes  on  a  bender. 

Hughes  goes  to  tell  Barrymore,  for  Joan, 
that  she  still  loves  him  and  wants  to  see  him, 
but  Hughes  twists  the  story  and  says  Joan  is 
going  to  marry  him.  Barrymore  buys  a  ship 
in  which  to  hunt  the  killer  whale,  and  avenge 
his  loss.  Coming  into  the  home  port  for  sup- 
plies, the  crew  deserts  and  Barrymore  is  forced 
to  shanghai  a  crew  from  the  brothels  and 
saloons.  On  account  of  being  crippled,  he  re- 
mains away  from  the  crew  and  has  the  mate 
run  the  shin.  In  a  terrific  storm  he  takes  the 
helm  and  when  the  crew  decides  to  mutiny  he 
halts  them  by  a  darinsr  display  of  bravery.  It 
is  then  that  he  finds  his  brother  is  one  of  the 
shanghaied  crew  and  in  a  rough  and  tumble 
fight  between  them,  Hughes  falls  and  is  killed. 
Following  the  storm  the  killer  whale  is  sighted 
and  Barrymore,  seething  with  revenge,  goes 
after  it.  The  whale,  haroooned,  drags  Barry- 
more from  the  boat  and  he  manages  to  get  on 
the  mammal's  back  and  kill  it.  This  victory 
won,  Barrymore  returns  home  and  finds  Miss 
Bennett   waiting    for   him. 

The  storv  is  capablv  told  and  Director  Lloyd 
Bacon  has  eiven  snecial  attention  to  its  motiva- 
tion, keening  it  at  a  fast  temno  at  all  times 
and  giving  special  emphasis  to  the  action  shots. 


In  the  Good  Old  Days 

Seldom  do  the  screens  of  the  coun- 
try reflect  the  image  of  a  comedy  art- 
ist as  spontaneous  as  that  old  panto- 
mime artist  of  the  earlier  days, 
Charles  Chaplin,  who  provoked  more 
hilarity  over  a  longer  period  probably 
than  any  other  celluloid  comic  in  the 
history  of  the  business.  Even  at  this 
late  date,  Chaplin's  stuff  of  ten  and 
fifteen  years  ago  find-,  a  spot  on  the 
double  feature  bill  of  scores  of  thea- 
tres. H's  "Shoulder  Arms,"  "Easy 
Street,'  "'The  Kid,"  "Dog's  Life,"  "Pay 
Day"  and  others  can  be  seen  almost 
any  day  sandwiched  in  between  West- 
erns and  newsreels  on  the  program 
of  daily-change  neighborhood  houses. 
And  they  usually  click. 

Now  Charlie's  "Carmen"  makes  its 
reappearance  in  a  new  form  after 
nearly  15  years.  This  reissue  was 
caught  in  a  New  York  neighborhood 
house  where  the  audience  howled  with 
delight.  And  this  despite  the  absence 
of  dialogue. 

The  "new"  reissue  has  been  brushed 
up  in  nifty  manner,  synchronized  with 
peppy  jazz  music,  and  released  with  a 
new  print  and  new  titles  inserted.  The 
latter,  incidentally,  gives  the  reissue 
a  brand  new  twist,  constantly  kiddink 
the  comedy. 

A  treat  for  neighborhood  audiences. 
CUNNINGHAM 


which  are  most  thrilling.  The  killing  of  the 
whale  forms  a  terrific  climax  and,  though  very 
bloody,  is  most  realistic. 

Barrymore  is  outstanding  in  the  role  of 
Ahab.  Miss  Bennett  gives  a  pleasing  portrayal 
as  his  sweetheart.  Lloyd  Hughes  as  the  weak- 
ling brother  is  convincing,  while  May  Boley 
and  Walter  Long  are  also  well  cast. 

Musical  shorts  and  laugh  comedies  will  go 
well. 

Produced  and  distributed  by  Warners.  Directed  by 
Lloyd  Bacon.  From  the  novel  by  Herman  Melville. 
Screen  adaptation  by  J.  Grubb  Alexander.  Camera- 
man, Robert  Kurrle.  Running  time,  76  minutes.  Re- 
lease date,  Sept.  20.  Length,  approximately  7,220  ft. 
THE    CAST 

Ahab     John    Barrymore 

Faith     Joan    Bennett 

Derek Lloyd     Hughes 

"Whale    Oil"    Rosie May    Boley 

Stubbs     Walter    Long 

Starbuck     Tom     O'Brien 

Elijah    Nigel    De   Brulier 

Blacksmith     William    Walling 

Old   Maid   Virginia   Sale 

Queequeg    Nobel   Johnson 


Anybody's   Woman 

(  Paramount— All  Talker  ) 

Worthwhile 

{Reviewed  by  BUI  Crouch) 
D  ASED  upon  a  story  by  Gouverneur  Morris, 
■■-'this  talker  has  much  to  commend  it.  The 
acting,  directing  and  story  treatment  have  been 
placed  in  capable  hands  and,  as  a  result,  one 
finds  a  picture  that  portrays  a  rather  difficult 
subject  in  a  sensible  manner., 

Ruth  Chatterton  and  Clive  Brook  share  the 
acting  honors  and  team  well  together.  The  di- 
rection by  Dorothy  Arzner  gives  the  piece  a 
lightness  that  is  of  great  help  in  the  telling  of 
the  story.  It  is  this  clever  direction  that  gives 
the  characters   a   sympahetic  appeal. 

The  story  opens  with  Brook  in  the  throes  of 
a  prolonged  bender.  His  wife  has  just  obtained 
a  divorce  and  he  is  drowning  his  misery  in  the 
flowing  bowl.  A  pick-up  acquaintance,  Tom 
Patricola,  has  brought  Brook  to  his  room  in  a 


hotel  following  a  night  at  a  speakeasy.  Across 
the  court  the  men  notice  Miss  Chatterton  and 
Cecil  Cunningham,  two  women  of  the  world, 
who  are  discussing  their  experiences.  Brook 
has  them  invited  over  and  after  more  liquor 
the  party  breaks  up  with  Chatterton  marrying 
Brook. 

The  next  day  Brook  sobers  up  and  finds  that 
he,  a  rich  and  respectable  lawyer  is  married  to 
a  common  woman.  Despite  the  publicity  he 
sticks  by  her  and  Chatterton,  having  a  chance 
to  make  good,  does  her  best.  However,  when 
Brook  invites  a  few  friends  to  a  party  Chatter- 
ton is  compelled  by  some  of  Brook's  "friends" 
to  drink  too  much  and  gives  way  to  denuncia- 
tion of  them.  She  then  gives  Brook  a  divorce 
and  plans  to  marry  Paul  Lukas,  who,  while 
very  rich,  is  not  one  of  the  social  elite.  She  is 
all  ready  to  go  through  with  the  ceremony 
when  Brook  finds  her  and  reveals  he  loves  her. 
They  are  united  and  clinch  for  the  fadeout. 

Juliette  Compton  as  the  first  wife,  plays  a 
small  role  well.  Lukas,  who  played  a  heavy, 
did  so  well.  As  is  not  ordinarily  the  case,  Lukas 
was  upright  in  all  his  endeavors  to  win  the  hand 
of  Chatterton,  an  unusual  touch.  Scenes  where 
the  servants  quit,  as  they  do  not  want  to  work 
for  a  woman  of  Chatterton's  reputation,  and  the 
drunk  scenes  by  both  Brook  and  Chatterton  are 
very  well  played.  The  camera  work  is  above 
average  and  most  effective.  More  comedy  would 
help  out  in  some  spots  as  many  of  the  scenes 
are  pretty  heavy. 

This  one  is  sure  to  go  well  in  class  houses 
and  will  stand  up  in  the  week  runs  and  split- 
week  houses.  Not  so  good  for  kid  trade,  but 
will  appeal  to  the  adults  and  especially  women. 

Musical  shorts  and  cartoons  will  go  well  here. 

Produced  and  distributed  by  Paramount-Publix. 
Directed  by  Dorothy  Arzner.  From  the  story  by 
Gouverneur  Morris.  Screen  play  by  Zoe  Akin.  Pho- 
tographed by  Charles  Lang.  Running  time  80  min- 
utes. Length,  7,243  ft.  Release  date,  Aug.  30.  Film 
editor,    J.    Loring. 

THE    CAST 

Pansy   Gray    Ruth   Chatterton 

Neil    Dunlap    Clive    Brook 

Gustave    Saxon     Paul    Lucas 

Grant    Crosby    Huntley    Gordon 

Katherine    Malcom    Virginia    Hammond 

Eddie    Calcio Tom    Patricola 

Ellen    Juliette    Compton 

Dot     Cecil    Cunningham 

Walter   Harvey    Charles  Gerrard 

Mr.    Tanner     Harvey    Clark 

Butler    Sidney   Bracey 


Love  in  the  Rough 

{M-G-M—All    Talker) 
Flops 

Reviezved  by  Don  Ashbaugh 

MOVE  in  a  new  chair,  front,  center,  in  the 
star  row  for  Robert  Montgomery.  And 
then,  if  you  can,  forget  the  picture  was  made. 
Montgomery  does  his  best  to  pull  the  undecided 
vehicle  over  the  hill,  but  he  has  only  J.  C. 
Nugent    to    help    him. 

The  picture  evidently  started  out  to  be  a 
musical  comedy  built  around  golf.  Benny  Ru- 
bin fills  up  much  of  the  early  part  of  the  film 
with  antiquated  gags,  many  of  which  dated 
back  to  the  beginning  of  vaudeville.  Dorothy 
Jordan  plays  the  girl  without  any  particular 
brilliance.  She  was  probably  brought  to  Holly- 
wood to  do  musical  comedy  leads  during  the 
heydev  of  film-musicals.  Her  song  numbers 
and  dancing  slowed  up  the  action  in  this  golf 
farce.  Miss  Jordan,  as  a  matter  of  fact,  fails 
utterly  to  impress.  Her  dancing  is  only  ordi- 
nary, her  singing  voice  is  not  pleasing,  and 
she  is  only  sufficiently  attractive  as  an  object  of 
romantic   interest   for  the  hero. 

The  story  opens  in  a  department  store  where 
Montgomery  is  the  shipping  clerk  and  Rubin 
his  assistant.  After  what  seems  an  age  of 
vase  breaking,  both  are  fired — until  the  boss 
finds  out  that  Montgomery  is  the  municipal 
golf  champion.  He  takes  both  the  champion 
and  Rubin  back  and  presents  them  with  a  two 
weeks'  sojourn  at  his  exclusive  country  club, 
honing  in  this   way  to  improve  his  own  game. 

The  picture  here  goes  off  into  another  Benny 


50 


Motion    Picture    News 


August    16,    19  30 


Opinions    on     Pictures 


Rubin  tangent.  After  this  detour  there  is  a 
song  and  dance  interlude,  in  which  all  the  girls 
and  boys  join  on  the  club  patio.  Miss  Jordan 
gives  a  typical  revue  number  and  there  is  an 
old  fashioned  farce  scene  in  which  Montgomery 
stands  in  his  window  sans  trousers. 

The  heroine  is  the  daughter  of  a  millionaire 
and,  of  course,  it  is  rumored  about  that  Mont- 
gomery is  the  president  of  a  shipping  company. 
The  pair  elope  and  then  Montgomery  decides 
to  reveal  all.  The  next  day  he  is  to  play  the 
club  champion  in  the  finals  of  the  annual  tour- 
nament. 

Things  go  badly  until  the  irate  father-in-law 
finds  his  son-in-law  is  a  golf  champion.  He 
rushes  forth  to  cheer  the  boy  to  victory  and 
there  is  a  "touch-down  in  the  last  moment 
of  play" — only  in  this  case  it  is  the  sinking  of 
a   stymied  putt. 

The  production  is  decidedly  spotty  and  lacks 
smoothness  of  continuity.  Cutting  will  im- 
prove it.  Montgomery's  growing  popularity, 
and  golf  as  the  theme  may  put  it  across  as  fair 
program  material.  There  is  one  good  song, 
"Go   Home  and  Tell  Your  Mother." 

Those  who  see  it  will  be  disappointed  that 
M-G-M  wasted  such  an  excellent  young  crafts- 
man as  Montgomery  in  such  an  ordinary  pic- 
ture. 

Will  require  strong  dramatic  shorts,  cartoons 
ami  scenics  to  balance. 

From  the  play  "Spring  Fever,"  by  Vincent  Law- 
rence. Adaptation  by  Sarah  Y.  Mason.  Dialogue  by 
Joe  Farnham  and  Robert  E.  Hopkins.  Edited  by 
Basil  Wrangell.  Photographed  by  Henry  Sharp. 
Directed  by  Charles  F.  Reisner.  Length,  7875  feet. 
Running  time,  85  minutes.  Release  date,  Sept.  6. 
THE    CAST 

Kelly    Robert    Montgomery 

Marilyn    Dorothy   Jordan 

Benny    Benny    Rubin 

Waters    J.    C.    Nugent 

Virgie     Dorothy    McNulty 

Tewksbury     Tyrell    Davis 

Gardener    Harry    Burns 

Johnson    Allan  Lane 

Martha    Catherine    Moylan 

Wil'iams     Edwards    Davis 

Proprietor    Rosco   Ates 

Brown    Clarence    H.    Wilson 

Ladies  Must  Play 

( Columbia — Talker) 

Deserves  a  Play 

{Reviewed  by   J.   P.    Cunningham) 

TO  Director  Raymond  Cannon  go  words  of 
commendation  for  successfully  moulding 
a  mighty  feeble  story  into  a  nice  light  comedy, 
well  suited  to  the  summer  tastes  of  daily  change 
houses.  Cannon  accomplished  this  feat — and 
it  is  nothing  short  of  a  feat  when  you  con- 
sider how  easy  it  would  have  been  to  mess  up 
things — by  sensible,  light-hearted  treatment.  Not 
for  one  moment  are  you  expected  to  take  it 
seriously.  Tell  'em  that  "it's  all  in  fun"  and 
they  will  have  a  keener  appreciation  for  the 
comedy  situations  which  are  depended  upon  for 
entertainment  qualities. 

We  believe  that  some  one  pulled  a  boner  in 
giving  a  heavy  plug  to  the  "sophisticated  so- 
ciety" angle  in  display  paper  and  posters. 
While  it  is  true  that  the  action  is  centered  in 
and  about  Newport  circles,  there  is  very  little 
to  be  branded  "sophisticated,"  chiefly  because 
of  the  kidding  tone  predominating.  It  is  ad- 
visable, therefore,  to  avoid  this  mistake  in  your 
billing. 

In  the  first  two  to  two-and-a-half  reels,  ac- 
tion   iv    quite    slow,    but    from    that    point    on 
travels    at    a     fairlv    rapid    gait.      Recording1, 
tphy  and  outdoor  settings  are  all  splen 
did 

The  cast  is  good,  to  a  man,  with  top  honors 
about  evenly  divided  between  Dorothy  Sebas- 
ii. ni  and  Neil  Hamilton,  ably  supported  by 
Xatalie  Moorhcad,  John  Midland.  Harry 
Stubbs,  Shirley  Palmer  and  Pauline  Neff. 

Hamilton,  a  successful  broker,  loses  every- 
thing in  the  market,  and  makes  a  deal  with 
Dorothy,  his  pretty  steno,  to  act  a-  love  broker 
in  tbe  latter's  mad  da  h  to  capture  a  guy  "up 
in  tli  This  brings  tbe  pair  to  Hamil- 


ton's ritzy  circle  at  Newport,  where  Neil's 
friends  go  for  Dot  in  a  big  way.  In  the 
meantime,  of  course,  a  little  romance  business 
develops  between  the  "partners"  which  clinches 
their  future  just  as  Dorothy  is  about  to  be 
carried  away  by  a  big  gun  man  who  hunts 
elephants   in  Africa,  or  thereabouts. 

Book   a  dramatic   playlet  and  a   s)ujppy   car- 
toon  with  this. 

Produced  by  Harry  Cohn.  Distributed  by  Colum- 
bia Pictures.  Directed  by  Raymond  Cannon.  Pho- 
tography by  Joseph  Walker.  Author,  Paul  Fox. 
Dialogue  by  Jo  Swelling.  Dialogue  director,  Lucile 
Gleason.  Film  editor.  Gene  Milford.  Length  5,978  ft. 
Running  time.  65  minutes.  Release  date  August  1. 
THE    CAST 

Norma      Dorothy     Sebastian 

Anthony    Gregg    Neil    Hamilton 

Connie    Natalie    Moorhead 

Geoffrey     J  ohn    Holland 

Stormfield    Button    Harry    Stubbs 

Marie    Shirley   Palmer 

Mrs.   Wheeler    Pauline  Neff 


One  Embarrassing  Night 

{M-G-M— All  Talker) 

Clever  Farce 

( Revieived  by  Charles  F.  Hynes) 

IT  is  so  seldom  that  we  get  a  good  British 
picture  that  one  like  this  is  a  real  pleasure. 
It  is  light  farce,  but  done  very  cleverly,  both 
as  to  lines  and  to  acting.  While  it  undoubtedly 
will  have  difficulty  in  getting  over  in  the  de- 
gree that  it  deserves,  due  to  a  lack  of  selling 
angles,  it  is  a  good  picture  nevertheless,  which 
will  please  because  of  its  laughs  and  clever 
handling.  The  acting,  too,  is  first  rate  and  the 
subtleties  amusing.  Few  farces  produced  in  this 
country  have  topped  it.  It  didn't  get  a  regular 
Broadway  showing,  but  that's  no  detraction, 
as  the  picture  is  much  better  than  some  of  the 
so-called  farces  that  have  garnered  a  week's 
run. 

This  was  produced  under  the  title  of  "Rook- 
ery Nook,"  but  for  asserted  box-office  reasons 
this  has  been  changed.  The  title  is  not  so  forte 
and  gives  no  hint  as  to  the  pleasing  qualities 
of  the  picture.  At  Loew's  175th  St.,  a  matinee 
audience  applauded  it. 

The  story  is  that  of  a  young  Englishman 
taking  a  rest  cure,  with  his  nosey  sister-in-law 
horning  in  on  the  affair.  His  cousin  comes 
along  to  keep  him  company  and  the  first  night 
he   finds   a   young   and    beautiful    girl,    clad   in 


In  the  Stable,  Dick? 

Hollywood — Richard  Barthelmess 
was  recently  asked  by  a  fan-paper 
scribbler  what  he  admired  most  in 
the  opposite  sex.     Pipe  Dick's  reply: 

"I  always  look  first  at  a  woman's 
feet,  ankles  and  hands.  In  a  woman, 
the  face  is  the  least  important  feat- 
ure of  all. 

"I  admire  the  woman  who  is  at 
home  not  only  in  the  parlor,  but  in 
the  stable  as  well. 

"The  siren  who  is  always  a  siren 
is  no  siren  at  all. 

"Money  certainly  helps  men  where 
women  are  concerned. 

"Women  who  can  wear  clothes 
should   have  them. 

"Women  do  not  want  the  cave-man 
type.  Women  want  romance  in  the 
lover. 

"I  do  not  believe,  really,  that  men 
idealize  women   any  longer. 

"Companionship  is  more  important 
to  a  man  than  physical  attraction. 
The  latter  is  cheap,  the  former   rare. 

"Home  is  more  important  to  a  man 
than    to   a    woman. 

"Men  are  happier  people  than 
women  are." 


pajamas,  esconced  in  the  household.  A  cruel 
stepfather  had  turned  her  out  and  the  young 
man  hasn't  the  heart  to  refuse  her  refuge.  And 
plenty  of  complications   follow. 

The  cast  is  uniformly  good  with  Ralph  Lynn 
and  Tom  Walls  walking  away  with  the  honors. 
Walls  also  directed  and  did  a  good  job  of  it. 
None  of  the  players  are  familiar  to  American 
patrons. 

Musical  shorts  with   this. 

Produced  by  British  and  Dominion  Films.  Distrib- 
uted by  M-G-M.  From  the  play,  "Rookery  Nook," 
by  Ben  Travers.  Directed  by  Tom  Walls.  Dialogue 
by  Ben  Travers.  Edited  by  P.  MacLean  Rogers. 
Footage;  7.000  feet.  Release  "date,  Aug.  1,  1930.  Run- 
ning  fime,   65   minutes. 

THE  CAST 

Gerald    Popkiss...: Ralph    Lynn 

Clive    Popkiss Tom    Walls 

Rhoda    Marley Winifred    Shotter 

Mrs.    Leverett Mary   Brough 

Harold   Twine Robertson   Hare 

Mrs.    Twine Ethel    Coleridge 

Mr.    Putz Griffith    Humphreys 

Poppy    Dickey Doreen    Bendix 

Clara    Popkiss Margot    Grahame 


Film  Exports  for  6  Months 
Increase  23,000,000  Feet 

Washington — Sound  and  silent  films  ex- 
ported during  the  first  six  months  of  1930 
totaled  144,932,674  feet,  valued  at  $4,127,- 
172,  compared  with  121,810,453  feet,  valued 
at  $3,331,022,  in  the  same  period  last  year, 
according  to  the  M.  P.  Section  of  the  Dept. 
of  Commerce.  The  more  than  23,000,000 
feet  increase  was  absorbed  chiefly  by  the 
United  Kingdom  and  France. 


Lustig  Publishes  Another  Book 

David  Lustig,  publicity  and  exploitation 
director  of  Manhattan  Playhouses,  New 
York  circuit,  has  just  had  published  his 
fifteenth  book.  It  is  "Vaudeville  Hypno- 
tism," and  he  now  is  writing  a  series  of 
talker  scenarios  written  around  experiences 
of  Dunninger,  hypnotist,  who  has  exposed 
a  number  of  spiritual  mediums.  Among 
Lustig's  other  books  are  "Vaudeville  Ven- 
triloquism," "Vaudeville  Magic,"  "Dun- 
ninger's  Master  Methods  of  Hypnotism" 
and  "Vaudeville   Mind  Reading." 


Ingram  Retires 

Rex  Ingram,  director  of  "The  Four 
Horsemen"  and  a  long  series  of  other  pic- 
tures for  M-G-M.  has  retired  from  active 
production,  according  to  an  Associated 
Press  dispatch  from  St.  Augustine  Du  Var 
in  France.  Ingram's  studio  on  the  French 
Riviera  is  now  outdated  by  talkers  and 
would  require  a  fortune  to  remodel,  the  dis- 
patch intimate-. 


Sues  for  $125,000 

Hollywood — Multicolor  Films,  Inc.,  dam- 
aged him  to  the  extent  of  $125,000.  claims 
Harold  Ryerson  in  an  action  filed  in  the 
Superior  Court  against  the  company  and 
its    president.    William    J.    Worthington. 

Ryerson  alleges  he  was  dismissed  April 
21  despite  the  claim  that  his  contract  had 
two  more   years  to  run. 


Sunday  Shows  Win 

Moberly,  Mo. — Sunday  shows  have  been 
legalized  by  the  city  council  hero,  overrid- 
ing protests  of  local  ministers.  The  vote 
was  5  to  3. 


August    16 ,    19  30 


Motion    Picture    News 


51 


Short  Subjects 


Parlez  Vous 

(  Universal — Talker) 

Outstanding 

IF  all  of  Universale  shorts  subjects  are  go- 
ing to  be  like  .this  one,  they  will  have  plenty 
of  box-office  attraction.  Cleverly  directed  and 
ablv  cast,  this  comedy  "clicks"  because  the 
gags  are  natural  and  not  forced.  Slim  Sum- 
merville,  Eddie  Gribbon,  Stanley  Blystone  and 
Pauline  Garon  are  the  featured  members  of 
the  cast  and  give  great  performances.  The 
story  has  a  war  background  with  the  bugler 
(Summerville)  playing  pranks  on  the  top  ser- 
geant and  captain.  Pretentious  sets  give  the 
short  considerable  production  value.  Al  Ray 
directed  and  Ed  Kaufman  supervised.  Run- 
ning time,  20  minutes. 
Good  on  any  bill. 


Mickey's  Musketeers 

(Darmour—RKO) 

Okay 

YOUNGSTERS  will  go  for  this  comedy  in 
a  big  way,  but  the  adults  will  not  find  it 
particularly  inviting.  Mickey  McGuire  and 
his  gang  go  for  an  outing  and  the  preparations 
for  the  event  and  the  boat  race  following  form 
the  basis  for  the  action.  Al  Herman  has  di- 
rected and  does  his  best  with  a  weak  story  out- 
line. Gags  are  nothing  unusual,  but  this  will 
appeal  to  the  kids.  Running  time,  20  minutes. 
Use  this  one  with  a  junior  matinee  for  best 
results. 


Fiddlesticks 

(M-G-M — Sound  Cartoon) 

Same  Old  Stuff 

AND  Fiddlesticks  to  you,  Mr.  Producer,  for 
being  so  much  like  the  rest  of  the  car- 
toonists who  have  no  more  sense  of  originality 
than  cartoon   characters   have  life. 

This  one,  while  expertly  produced  and  set 
to  music,  has  the  same  line-up  of  stuff  as  every 
other  cartoon  (with  but  few  exceptions)  in  the 
current  season's  group.  There's  too  much  same- 
ness in  all  of  them.  New  ideas  are  needed,  and 
needed    badly.     Running    time,    7   minutes. 

Will  get  by  on  a  bill  needing  a  light  touch. 

Jailhouse  Blues 

( Columbia — Talker) 

Fair — No  More 

MAMIE  SMITH,  that  "big  black  mammy" 
of  vaudeville  fame,  is  the  center  of  an 
alleged  vaudeville  sketch  in  a  colored  jail 
house,  where  two  male  supporters  give  inci- 
dental musical  support  to  Mamie's  rendition 
of  two  light  songs.  The  chatter  is  undistin- 
guished. Too  much  stock  is  put  into  Miss 
Smith's  song  "personality,"  which  fails  to  click 
chiefly  because  of  the  over-abundance  of  this 
style  of  vaude  skits  in  talker  shorts.  Running 
time,  about  11   minutes. 

Use  this  short  where  the  feature  is  suf- 
ficiently strong   to   carry   the  entire   bill. 


Pirates 

( M-G-M— Musical) 

A  Revue  Pip 

A  MINIATURE  musical  comedy  in  color, 
packing  almost  as  strong  a  punch  as  many 
of  the  musicals  which  were  padded  into  fea- 
ture form  when  Hollywood  burst  forth  with 
a  stage  number  almost  weekly. 

Tuneful  melodies,  Arthur  Lange's  orchestra, 
songs  and  dances  are  all  of  the  best.  Color 
is  average,  with  plenty  of  Technicolor  orange. 
The  performers,  song  and  dance  teams,  and  en- 


semble   give    Benny    Rubin    splendid    support. 
Running  time,    18  minutes. 

Book  this  one  with  a  dramatic  feature,  but 
be  sure  there  is  no  other  musical  revue  stuff  on 
your  bill. 


Dude  Ranching 

(Pathe— Sound) 

Entertaining 

THERE'S  no  particular  punch  to  this  Grant- 
land  Rice  Sportlight,  but  audiences  in  gen- 
eral will  be  interested  in  the  activities  of  guests 
on  a  dude  ranch.  The  scenic  backgrounds  are 
good,  and  it's  a  relief  not  to  see  a  stereotyped 
villain  lurking  in  the  vicinity.  There  are  plenty 
of  girls  in  it  and  in  one  scene  they  appear  in 
the  latest  style  of  bathing  suits.  Running  time, 
9  minutes. 

Okay  with  any  type  of  bill. 


Teacher's  Pet 

(M-G-M— Talker) 

Our  Gang  Clicks  Again 

HAL  ROACH  has  turned  out  in  "Teacher's 
Pet,"  a  two-reel  comedy  which  is  well 
above  the  average  short  in  entertainment  value, 
and  on  a  par  with  the  Gang's  best.  Chubby, 
Farina  and  Jackie  walk  away  with  acting 
honors,  with  pretty  June  Marlowe,  who  is  in 
the  reel  for  "color,"  taking  second  place. 
Plenty  of  laughs.  A  great  subject  for  kids — 
young   and   old.    Running  time,   20  minutes. 

There   arc   enough    laughs   in    this   one  for  a 
ivholc  bill.    Use  it  with  a  dramatic  feature. 


What  Price  George 

(M-G-M— Songs) 
Nothing  to  Rave  About 

GEORGE  PRICE  in  song  and  chatter  of 
the  most  ordinary  type,  entertainment 
value  of  which  is  not  enhanced  one  iota  by 
tinny  orchestra  accompaniment.  Just  a  slow- 
moving  vaude  turn.  Running  time,  about  9 
minutes. 

Slip   this  one  on   a   bill  with   good  short  sup- 
port.   Do  not  play  it  with  a  musical  feature. 


Dollar  Dizzy 

(M-G-M— Talker) 

Has  Its  Moments 

IT1  XPERT  direction  handling  of  this  one  gives 
-•---/  to  ordinary  story  material  a  touch  of  light- 
ness. Charley  Chase  wrorks  hard  to  maintain 
action.  He  is  hampered  in  this  respect  by  too 
much  footage,  a  great  deal  of  which  is  unnec- 
essarily taken  up  with  one  gag.  Running  time, 
26  minutes. 

Okay  for  the  comedy  spot  on  your  bill,  run- 
ning -with  a  heavy  feature,  but  he  sure  the 
latter  is  a  clicker. 


Venetian  Nights 

(Pathe— Sound) 
Fair 

NO.  9  of  the  Vagabond  Adventure  series, 
with  Tom  Terriss  giving  a  synchronized 
talk  while  he  depicts  the  nooks  and  crannies 
of  the  City  of  Canals.  Not  as  punchy  as  the 
others  in  this  series,  but  will  appeal  generally. 
Running  time,  9  minutes. 
Spot  it  in  any  place. 


Mickey's  Merry  Men 

(Darmour-RKO— Talker) 

Kid  Stuff 

FOR  kid  matinees  and  houses  with  plenty 
of  child  patronage  this  comedy  is  okay. 
Taken  from  the  characters  of  Fontaine  Fox's 
cartoons,  the  gang  has  all  sorts  of  adventures 
in  exploring.  Indians,  bears  and  other  wild 
things  offer  chances  for  many  chase  sequences 
and  some  good  comedy.  Mickey  McGuire  is 
the  central  character  and  Stinky  Davis  plays 
the  heavy  role.  Al  Herman  directed  this  short. 
Running  time,  20  minutes. 
Good   for   kid  lure. 


Back  to  Silents 

Cleveland— The  Gaiety,  the  Lefko- 
wieh  chain  house  playing  all  day  and 
all  night,  has  reverted  to  a  silent 
policy. 


Audio  Review,  No.  33 

{Pathe — Sound) 

Mediocre 

THIS  issue  might  have  been  dedicated  to 
the  old  fogies  at  home ;  it  contains  nothing 
that  would  give  the  younger  generation  a  kick. 
The  barber  shop  quartette,  led  by  a  lisping 
tenor  and  garbed  in  costumes  of  the  Gay  Nine- 
ties, sings  "Only  a  Bird  in  a  Gilded  Cage." 
Very  sad.  Then  the  audience  is  initiated  into 
the  mysteries  of  the  Scotch  game  of  bowls 
with  some  atrocious  puns  thrown  in  for  good 
measure.  Finally  there  are  some  shots  on  the 
new  Infra-D  film  of  the  Sphinx  and  pyramids, 
but  thev're  not  worth  writing  home  about. 
Running  time,  10  minutes. 
Xeeds  strong  support. 


Some  Babies 

(Pathe— Talker) 

Not  So  Funny 

THE  cast  in  this  short,  consisting  of  Little 
Billy.  Bob  Carney,  Richard  Carle,  Ruth 
Hiatt  and  John  Hyams,  works  hard,  but  doesn't 
click  many  laughs  because  of  the  poor  story. 
It's  all  about  a  hungry  vaudeville  actor  who 
enters  his  midget  partner  in  a  baby  show  to 
meet  a  pretty  girl.  The  latter's  rich  uncle, 
whose  physician  prescribes  belly  laughs  instead 
of  medicine,  then  hires  the  pair  to  amuse  him. 
He  was  easily  amused.  Directed  by  Wallace 
Fox.  Running  time,  20  minutes. 
Will  get  by  on  a  strong  bill. 


Paramount  Takes  on  14 
Writers  for  New  Season 

Hollywood — Fourteen  playwrights  and 
four  novelists  have  been  added  to  die  Para- 
mount writing-  staff  to  assist,  in  preparing 
talkers  for  next  season's  schedule.  The  play- 
wrights under  contract  are :  Zoe  Akins, 
Martin  Brown,  Bartlett  Cormack,  Salisbury 
Field,  Marie  Baumer,  Maurice  Hanline, 
Vincent  Lawrence,  Henry  Myers,  William 
H.  Post,  Daniel  N.  Rubin,  Austin  Strong, 
Sam  Spewack,  John  V.  A.  Weaver,  and 
Lejos  Zilahy.  The  novelists  are  Charles 
Francis  Coe,  William  Slavens  McNutt,  Ed- 
ward E.  Paramore.  Jr.,  and  Viola  Brothers 
Shore. 


Juniors  in  "Renegade" 

Hollywood — Two  members  of  the  "sec- 
ond generation,"  Noah  Beery,  Jr.,  and  Fred 
Kohler,  Jr.,  are  playing  in  "The  Renegade," 
which    Fox    is    making    with    Warner    Baxter. 


MAIL   ORDER    BARGAINS 

FACTORY    TO    YOU— CUT    OUT    THE    MIDDLE- 
MAX-  BRAND     NEW    MERCHANDISE 

Sound-on- Film  Heads,  $198.50;  Photocells,  $14.95; 
GE  Exciter  Lamp,  98c;  Optical  Systems,  $29.50;  Head 
Amplifiers,  $29.60;  'A  h.p.  Synchronous  Motors,  $29.50; 
Rochester  Built  Turntables,  $69.50;  Samson  250 
push-pull  amplifier,  $54.45;  Audak  Tuned  Pickups, 
.  Standard  Audak,  $17.95;  Speedometers,  $9.95; 
Wright  -DeCoster  Horns,  $17.64;  Units,  $29.40; 
R.C.A.  Units,  $29.40;  Jensen  Speakers,  $17.80;  Ex- 
ponential Horns,  $48.80;  Giant  Exponential  Units, 
$46.35;  Junior  Units.  $21.95;  Constant  Faders,  $13.90; 
Sound  Mixers,  $19.50;  W.  E.  Approved  Sound  Screens, 
$49.00;  R.C.A.  Licensed  Tubes,  50%  off;  Acoustical 
Felt.  29'/2C  sq.  yd.;  Theatre  Carpet,  $1.19  per  yd.; 
Bargains,  Demonstrators,  Rebuilt  Booth  Equipment. 
Write    us    your    needs. 

Service-cn-Sound    Corp.,    Dept.    MP,    Suite    G03, 

1600    Broadway,    New    York    City,    N.    Y. 


52 


Motion  Picture  News 


August  16,1  9  30 


Chi  Swelters  in 
Heat;  "Arizona 
Kid"  Low,  65% 


Wabash  Ave. — South 


Chicago — Only  four  Loop  spots  went 
above  the  100%  rating.  Heat  and  a  pre- 
ponderance of  average  programmers  get  the 
blame. 

"Common  Clay"  (Fox)  showed  the 
greatest  strength,  perhaps,  when  it  did  $24,- 
500  in  its  second  week  at  the  Roosevelt. 
The  picture,  playing  to  "adults  only,"  had 
them  waiting  to  get  in  on  frequent  occasions 
during  the  week.  "Dawn  Patrol"  (F.  N.) 
was  winding  up  its  second  week  at  a  fair 
pace,  indicating  that  it  would  do  $28,000 
(100%)  for  the  period.  This  is  close  to  the 
line  for  the  house,  as  they  leave  here  at 
around  $25,000.  "Animal  Crackers"  (Para.) 
is  already  set  to  replace  here. 

The  Woods  gathered  in  $14,300  (125%,) 
with  "Rain  or  Shine"  (Col.)  in  its  first 
week.  Another  seven  days  finishes  this  one. 
The  Castle  got  $3,900  (134%)  for  the  sec- 
ond week  of  "Sea  Bat"  (M.G.M.).  "Cock 
o'  the  Walk"  (Sono  Art- World  Wide)  re- 
placed and  was  off  to  a  good  start.  "Raf- 
fles" (U.  A.)  dropped  abruptly  in  its  sec- 
cond  week  at  United  Artists.  The  picture 
dove  ten  grand  under  its  first  week  to 
$17,200  (80%),  and  "Holiday"  (Pathe), 
which  was  not  expected  to  get  its  turn  for 
another  week,  at  least,  was  sent  in.  Other 
spots  were  only  fair,  with  the  exception  of 
the  Oriental,  which  went  close  to  the  red 
line  with  "Love  Among  the  Millionaires" 
(Para.)   getting  only  $31,500   (70%). 

Weather  :  hot ;  cloudy  to  clear. 

Estimated  takings  : 

"SEA   BAT"    (M.G.M.) 

CASTLE— (300),    60c,    2nd    week.    Other    attractions: 
Univ.   newsreel,   "Cock  o'   the  walk"   (Sono  Art-World 
Wide)    replaced.     Gross:    $3,900.     Rating,    134%. 
"MAN   FROM   WYOMING"   (Paramount) 

CHICAGO— (3,940),    35c-85c,    7    days.    Other    attrac- 
tions:   Stage   show,   orchestra,  comedy,  newsreel,  nov- 
elty    short.      Gross:     $38,500.      Rating:     79%. 
DAWN    PATROL"    (F.   N.) 

MCVICKERS— (2,284),  35c-85o,  2nd  week.  Other 
attractions:  Comedy,  newsreel.  May  get  a  third 
week,  but  "Animal  Crackers"  (Para.)  is  set  to  go 
in,    in    case.      Gross:    $28,000.     Rating:     100%. 

"ARIZONA    KID"    (Fox)    (2nd    Loop   run) 

MONROE— (962),  25c-40c,  7  days.  Other  attractions: 
30  minutes  of  newsreel,  comedy.  Gross:  $3,200.  Rat- 
ing:   65%. 

"LOVE    AMONG    MILLIONAIRES"    (Paramount) 

ORIENTAL—  (3,900),    35c-85c.    7    days.    Other   attrac- 
tions:   Stage   show,   organ,   comedy,    newsreel,   novelty 
short.      Bad    for    this    house.     Gross:    $31,500.    Rating': 
70%. 
"UNHOLY    THREE"    (M.G.M.)    (2nd    time   in    Loop) 

ORPIIEUM— (762),  25c-50c,  7  days.  Other  attrac- 
tions: 3  Vitaphonc  acts,  newsreel.  Gross:  $6,000. 
Rating:     75%. 

"NIGHT   WORK"    (Pathe) 

PALACE— (2,509),  35c-85c,  7  days.  Other  attrac- 
tions: 5  acts  vaude,  newsreel,  comedy.  Gross:  $18,000. 
Rating:    75% 

"COMMON    CLAY"    (Fox) 

ROOSEVELT— (1,591),  35c-85c,  2nd  week.  Other 
attractions:    Con  musical    -.hurt.    Show- 

ing   nice    strength,    occasional    holdouts    during    week 


JACK  LYNCH  (V.  T.'s  brother)  went  up 
the  aisle  with  Mercedes  Orr  of  Chicago 
last  week.  Jack  is  managing  the  Manor,  one 
of  the   Lynch   houses. 

Eddie  Grossman,  shipped  to  New  York  a 
zveek    ago,    is    expected    to    remain    there    jor 

several  weeks. 

*  *     * 

Coston's  office — now  Warner  Bros,  theatre 
department  locally — moves  to  the  fourth  floor 
of    the    new    Warner    exchange    building    this 

month. 

*  *     * 

Shuhert's  Garrick  likes  pictures.  Originally 
intended  to  revert  back  to  legit  after  a  brief 
flyer  in  film  the  house  has  made  consistently 
good  records  with  every  booking  "What 
Men  Want"  (Univ.)  goes  into  the  house  this 
week,  and  though  the  management  emphati- 
cally states  that  legit  zvill  follow  it,  the  same 
management  has  said  the  same  thing  before. 

*  *     * 

Irving  Mack  dropping  in  for  week  end  visits 
with   the   family  at   Tomahawk,  Wis. 

*  *     * 

Murray  Bradshaw,  manager  of  Floyd 
Brockell's  Tivoli,  Downers  Grove,  III.,  recov- 
ered jrom  a  lengthy  illness  and  back  on  the  job. 

*  *     * 

What  father-in-law  of  a  local  circuit  official 
got  the  gate  when  he  went  to  one  of  the  cir- 
cuit's houses  and  tried  to  sell  the  manager  a 
new  trailer  service? 

Harry  Neil,  film  rozv  fashion  plate,  and  a 
swell  guy  anyhow,  called  to  Warner's  home 
office,  where,  it  is  expected,  he  will  be  told 
the  good  news.  Neil,  in  case  you  didn't  know, 
is  ripe  for  a  promotion. 

Jack  Goldhar,  U.  A.  Detroit  sales  manager, 
in  town  to  close  the  deal  with  Floyd  Brockell 
for   U.    A.    product    in    Detroit    Publix   houses. 

*  *     * 

Jack  Holt,  here  for  a  day  en  route  to  Lake- 
hurst,  N.  J.,  where  Columbia  zvill  make  "Dir- 
igible," zvas  made  a  major  of  aeronautics  by 
local  officialdom,  and  knocked  'em  out  of  their 
chairs  when  he  zvas  introduced  from  the  ring 
at  the  Mastro-La  Barba  fight  at  the  Stadium. 

*  *     * 

Harry  Lorch,  back  from  tbe  sales  deals  with 
the  circuit  representatives  in  New  York,  shipped 
to  Milwaukee  on  business  almost  immediately. 
KANE 

Playing  on   a   "pink"  permit.     Gross:   $24,500.     Rating: 
120%.  B 

"INSIDE    THE    LINES"    (Radio) 
STATE-LAKE— (2,776),   35c-75c,    7   daw     Other   at- 
tractions:   5   acts    vaude,    headed    by    Blossom    Seeley 
cartoon,    newsreel.      Gross:     $23,800.      Rating: 
"RAFFLES"    (U.    A.) 
UNITED     ARTISTS    (1,700),     35c-85c,     2nd     week. 
Other   attractions:    Comedy,    newsreel,    musical    short 
Sagged     badly     at     close.      Replaced     by     "Holiday" 
Gross:     $17,200.      Rating:     80%. 

"RAIN    OR    SHINE"     (Col.) 
WOODS     (1,166),     35c-75c,     1st     week.     Other    attrac- 
tions:    Cartoon,    newsreel,     novelty     short.      Good     for 
one    more    week.     Gross:    $14,300.    Rating:     I 


High  and  Low  Seek 
Entertainment  in 
Unique  Theatre 


Chicago — The  New  Dearborn,  Harry 
Balaban's  neat  little  house  near  North  State 
Parkway  and  Division  St.,  nightly  offers 
one  of  the  most  interesting  audiences  of 
any  theatre  in  the  city.  Situated  in  the 
back  yard  of  Chicago's  Gold  Coast,  and 
on  the  north  fringe  of  Towertown,  Chi's 
pseudo-Bohemian  quarter,  as  well  as  on  the 
east  boundary  of  Little  Italy,  this  crazy, 
scrambled  drawing  populace  supplies  aud- 
iences not  easily  found  elsewhere. 

It  is  not  an  uncommon  si^ht  to  view  a 
merchant  prince  and  his  empress  alight  from 
the  Rolls  assisted  by  a  uniformed  footman 
and  chauffeur,  enter  the  theatre  behind  a 
dusky-skinned  alcohol  cooker  from  Sedge- 
wick  street.  Nor  does  the  cashier  look 
twice  when  last  year's  debutante,  escorted 
by  the  manager  of  his  father's  brokerage 
office,  slinks  past  in  the  wake  of  a  long- 
haired poet  with  his  short-haired  girl  friend 
who  conceives  interior  decorations  in  a 
nearby  Rush  street  studio. 

Inside,  the  incongruous  democracy  is  em- 
phasized. Sprawled  at  ease  or  stiffly  erect, 
blue  denim  is  a  shadow  beside  immaculate 
dress  shirts.  Garlic  struggles  for  domi- 
nance over  Parisian  Narcisse,  studio  gin 
over  Gold  Coast  bacardi ;  Little  Italy's  wine 
over  the  Clark  street  beer.  Diamonds  and 
luminous  pendants  sparkle  on  imitation  gold 
earings.  Cloth  of  gold  and  silver  rubs 
shoulders  with  cotton  shawls,  and  mud- 
spattered,  bare  feet  swing  alongside  of  satin 
slippers  and  snake  skin  boots. 

The  daughter  of  a  railroad  president  with 
a  chauffeur  waiting  outside  to  drive  her  to 
a  Lake  Shore  Drive  pent  house  one  block 
away  sighs  at  celluloid  kisses  in  chorus 
with  the  daughter  of  an  olive  oil  merchant 
who  hasn't  carfare  back  to  Oak  and  Wells. 


Lindy  and  Byrd  Are 

New  Theatre  Names 

Chicago — Local  theatre  business  is  get- 
ting air-minded.  Essaness  announces  the 
opening  of  the  Byrd  (formerly  the  Madi- 
son  Square),  named  for  the  southern  air 
force  commander.  Simansky  &  Miller  and 
Siegel  anonunce  the  opening  of  the  Lindy 
(  formerly  the  Americus),  named  for  the 
trans-Atlantic   colonel. 

Both   houses   will   open   the  week  of  the 
National    Air    Races,   to   be   held    here   the 
last   of  August. 


August  16 ,  19  3  0 


Motion  Picture  News 


53 


There's  Optimism 
In  Chicago  with 
Summer  Ending 


Chicago — The  film  business  in  this  sec- 
tion apparently  struck  its  lowest  ebb  this 
week  and  is  now  veering  toward  improve- 
ment in  spite  of  conflicting  attitudes  and 
reports  among  both  exhibitor  and  distribu- 
tor groups.  The  pessimists  insist  no  basic 
improvement  can  be  expected  before  cool 
weather  sets  in,  while  the  optimists  are 
already  smiling  as  they  flash  contracts  or 
announce  theatre  reopenings. 

The  small  neighborhood  houses  which 
have  been  closed  for  the  past  six  weeks, 
and  those  which  have  been  on  a  week-end 
schedule,  are  being  cleaned  up,  re-furnished 
and  newly  equipped  preparatory  to  an  early 
opening.  Essaness  Theatres  will  open  three 
on  August  29.  B.  &  K.  opened  its  newly 
acquired  Biltmore  last  week.  Simansky  & 
Miller  and  Siegel  re-open  the  Lindy  (Amer- 
icus)  at  the  end  of  the  month.  The  Gerti, 
South  State  Street  spot,  and  the  Adams. 
Loop  "tabloid  talkie"  house,  are  being  reno- 
vated in  preparation  for  early  opening. 
Bland  Bros,  will  spend  $150,000 'remodelling 
the  Oak  theatre  prior  to  a  Fall  opening. 
The  "open  for  business"  sign  will  be  tacked 
on  at  least  20  additional  neighborhoods  by 
September  1,  according  to  report. 

The  most  cheering  sight  of  all,  however, 
is  the  apparent  change  in  the  average  ex- 
hibitor's outlook  during  the  past  few  days. 
Scowls  are  changing  to  smiles,  and  the  dire 
predictions  of  a  few  weeks  ago  are  he- 
coming  optimistic  forecasts.  The  end  of 
the  hot  spell  is  in  sight  and,  after  all,  the 
bulk  of  the  rapping  here  resolves  itself  into 
summer  complaint. 

The  dark  side  of  the  picture,  evidences 
of  which  can  be  found  at  any  season,  con- 
fines itself  for  the  most  part  to  isolated 
grievances  and  anecdotes. 

One  country  salesman,  back  from  a  tour 
of  Iowa  and  Nebraska  with  dire  and  tragic 
accounts  of  crop  failures,  the  economic 
factor  on  which  all  branches  of  commerce 
in  the  states  hinges,  was  almost  tearful  over 
existing  and  prospective  conditions  in  the 
provinces. 

"Theatres  are  closed  everywhere,"  he 
said.  "In  some  Nebraska  towns  I  had  to 
wake  the  ticket  sellers  out  of  a  sound  sleep 
in  order  to  ask  where  the  manager  could 
be  found.  The  owners  go  home  at  night 
without  even  bothering  to  lock  the  doors 
of  their  theatres.  Old  residents  have  for- 
gotten where  the  places  are." 

The  dullness  of  the  present  situation,  too, 
has  its  influence  on  the  quality  and  quan- 
tity of  available  news  material",  a  Motion 
Picture  News  reporter  learned  this  week 
when  offered  a  "hot"  story  at  a  local  ex- 
change. Pencil  poised,  he  waited  for  his 
informant  to  "spill  it." 

"I  sold  a  picture  today,"  the  exchange- 
man  stated  proudly,  and  then  waited  for  the 
reporter's  exclamation  of  surprise. 


To  the  Pure— 

Chicago — Paradox:  The  virgin-mind- 
ed censor  board  at  Evanston,  W.C.T.U. 
settlement  on  the  north  shore,  okayed 
"Hell  Harbor."  Oak  Park  and  Lake  For- 
est censor  boards  barred  it. 


Plugging  the  Roxy 

Chicago — All  Fox  theatres  here,  it  is 
understood,  have  received  instructions 
to  order  and  run  trailers  urging  local 
residents  to  "visit  the  Roxy  when  in 
New  York."  Instructions  or  not,  the 
seven  Fox  houses  are  now  running 
the    trailers. 


Paramount  Sets  Two 

In  R-K-0  Loop  Houses 

Chicago — The  two  R-K-0  Loop  vaude- 
tilm  houses  are  playing  Paramount  pictures 
this  week — an  unusual  occurrence  here. 
The  Palace  takes  "Grumpy,"  while  the 
State-Lake  is  advertising  "Queen  High."  In 
the  outskirts,  the  Fox  Sheridan  is  playing 
Universal's  "All  Quiet  on  the  Western 
Front." 

The  Castle,  300-seat  Loop  indie,  .took 
"Cock  o'  the  Walk"  (Sono  Art-World 
Wide)  which,  being  a  departure  from  the 
customary  melodramatic  bookings  of  this 
bouse,  caused  Hazel  Flynn  ("Rob  Reel"  of 
the  Evening  American)  to  reminisce.  "It 
is  the  standard  sophisticated  type  of  pic- 
ture," says  Hazel,  "that  the  cozy,  little 
Castle  used  to  play  before  the  B.  &  K. 
palaces  reared  their  steel  framework  on 
State  Street.  It  is  the  same  sort  of  picture 
which  the  Chicago  theatre  now  plays,  and 
reminds  us  of  the  time  when  the  Castle 
presented  the  best  Loop  openings." 


Bland  Bros.  Remodeling 
Oak  at  Cost  of  $150,000 

Chicago— Bland  Bros,  will  spend  $150,000 
remodeling  the  Oak  theatre,  according  to 
announcement.  The  changes,  made  neces- 
sary by  the  widening  of  Western  Ave.,  on 
which  the  house  is  situated,  contemplate  vir- 
tual reconstruction  of  the  building,  one  of 
the  oldest   in  the  city. 

Plans  prepared  by  David  S.  Klafer,  archi- 
tect, call  for  a  new  facade  of  modernistic 
design  and  Spanish  motif,  as  well  as  com- 
plete rehabilitation  of  the  interior.  The 
balcony  will  he  rebuilt  and  a  new  mezza- 
nine foyer,  with  marble  stairway,  installed. 
New  equipment  will  include  an  electric  ven- 
tilation plant.  Re-opening  is  scheduled  for 
early  Fall. 


Reopen  Three  Houses 

Chicago — Three  Essaness  houses  will 
repone  August  29  with  new  names  and 
atmosphere.  The  Byrd,  formerly  Lubliner 
&  Trinz's  Madison  Square,  has  been  com- 
pletely remodelled  and  refurnished.  New- 
sound  equipment  and  acoustical  treatment 
have  gone  into  the  house.  Two  others, 
which  have  been  closed  for  renovating,  will 
he  reopened  the  same  date.  They  are  the 
Oak  Park,  which  will  reopen  under  the 
name  of  the  Lamar,  and  the  Pershing, 
which  has  been  re-named  the  Davis  by 
EssanesSi 


B.  &  H.  Handles  Ufa  Films 

Chicago — More  than  120  educational  16 
mm.  films  from  the  famous  Ufa  Studios 
have  been  added  to  the  Fihno  library  of 
the  Bell  &  Howell  Co.  Fifty-two  have 
sound-on-disc  accompaniment  in  the  form 
of  lectures   bv   American    educators. 


Summer  Darkens 
31  Theatres  in 
Chi  Territory 


Chicago — The  second  chapter  of  the  sum- 
mer history  of  film  business  in  the  midwest 
was  written  this  week  when  the  Chicago 
Film  Board  of  Trade  made  public  its  report 
of  theatre  changes  during  July.  The  report 
lists  31  closings  in  the  Chicago  and  Illinois 
territory  during  the  month.  Of  this  num- 
ber eight  were  in  the  metropolitan  area. 
The  report  also  discloses  25  changes  in 
theatre  ownership  during  the  period,  12  of 
which  were  in  the  metropolitan  area. 

Chicago  closings  included  the  following : 
Adams,  Centre.  Francis,  Garfield,  Olympia  and 
Parkside;    Grant  and   Morton   Park  in   Cicero. 

The  following  figured  in  the  out  of  town 
closings :  Bijou  at  Abingdon ;  Areola,  Areola ; 
Pastime,  Blue  Mound ;  Opera  House,  Bowen ; 
Princess,  Colchester ;  Kendall,  Farmer  City ; 
Pastime,  Fulton;  Colonial  ( Publix-G.  S.), 
Galesburg ;  Orpheum,  Georgetown ;  Scenic, 
Lexington ;  Eagle,  Livingston ;  Thomas,  Man- 
lius ;  Community,  Metamora ;  Opera  House, 
Paw  Paw ;  Gem,  Grand  and  Imperial,  Peoria ; 
Family  and  Star,  Quincy ;  Rialto,  Rankin ;  Em- 
pire, Toulon ;  Electric,  Windsor ;  Grand,  Low- 
ell, Ind. 

Changes  in  ownership  in  city  theatres  were : 
Alma,  from  Phil  Christos  to  Tom  Christos; 
Community  (formerly  Hillside)  from  J.  Chris- 
sis  to  Charles  Heilig ;  Criterion,  from  P.  Sitt- 
ner  to  E.  H.  Macoy :  Punch  &  Judy  (formerly 
Central  Playhouse — legitimate),  from  Chicago 
Musical  College  to  Cinema  Art  Guild,  Inc. ; 
State,  from  G.  Paul  to  N.  Joseph  for  F.  H. 
Salkin  Estate;  Arlington,  Arlington  Heights, 
from  O.  G.  Heimann  to  G.  F.  Strandt  and  D. 
G.  Miller ;  Twin  City,  East  Chicago,  Ind.,  from 

E.  Zaleski  to  I,  Turon ;  Gary,  Gary,  Ind. ;  from 
Indiana-Ohio  Theatre  Co.  to  Kane  &  Gilligan ; 
Lyons,  Lyons,  111.,  from  J.  Hirshberg  to  Henry 
Bambara ;  Alamo,  Plainfield,  111.,  from  J.  Gould 
to  E.  O.  Baker;  Villard,  Villa  Park,  111.,  from 

F.  B.  Swanson  to  Arthur  Fox;  Paramount 
(formerly  Grand),  Wheaton,  III.,  from  A. 
Dernbach   to    Publix-Great    States. 

Out  of  town  changes :  Romance,  Blandins- 
ville.  111.,  from  R.  E.  Grigsby  to  R.  W.  Met- 
calfe; Rialto,  Bremen,  Ind.,  (formerly  the 
Playhouse)  to  Acme  Theatre  Corp.;  Rose, 
Byron,  111.,  from  E.  A.  and  H.  McLaughlin 
to  F.  B.  Spoor ;  Virginia,  Champaign,  111. ; 
from  Stoolman-Pyle  Corp.  to  Champaign  Or- 
pheum Co. ;  Lincoln,  Danville,  111.,  from  Gum- 
biner  &  Ford  to  Publix-Great  States;  Pastime, 
Fulton,  111.,  to  Theodore  W.  Briegel ;  Princess, 
Le  Roy,  111.,  from  C.  T.  Hutchinson  to  Felix 
Greenberg ;  Royal,  Marengo,  111.,  from  Mrs. 
R.  Anderson  to  Charles  House ;  Garden,  Peoria, 
111.,  from  Harry  A.  Frankel,  Receiver,  to 
Southside  Amusement  Co.;  State  (formerly  Or- 
pheum), Princeton,  111.,  from  A.  M.  Jeffries 
to  D.  J.  Vought ;  Idle  Hour,  Rossville,  111., 
from  H.  D.  Travis  to  E.  C.  Smith;  Vivo,  War- 
saw, 111.,  (formerly  Dreamland)  from  M.  L. 
Weiser  to  Stuart  Walters ;  Watseka  (new  the- 
atre), Watseka,  111.,  E.  E.  Rietz  and  H.  E. 
Hoag,  operators. 


Photos  Fade 

Chicafeo — What  exchange  whose 
home  office  recently  witnessed  some 
important  changes  in  authority  is  tak- 
ing down  the  photographs  of  the  old 
regime  and  ordering  frames  for  the 
new? 


54 


Motion  Picture  News 


A u gust  16  ,   19  3  0 


Seattle  Censor 
Power  Declared 
Broadest  in  U.  S. 


Seattle — Seattle's  Board  of  Theatre  Cen- 
sors, reduced  in  number  from  nine  to  five 
members  by  recent  appointment  of  Mayor 
Frank  Edwards,  may  be  smaller  in  size  but 
is  certainly  larger  in  scope  of  its  activity — 
in  fact,  it  is  said  that  the  new  ordinance 
passed  recently  by  the  Seattle  city  council 
and  signed  by  the  Mayor  this  week  gives  the 
hoard  the  fullest  censoring  powers  of  any 
such  group  in  the  United  States. 

Not  only  will  the  board  hereafter  pass 
upon  the  question  of  morality  and  decency 
in  film  and  stage  entertainment  that  reaches 
local  theatres,  but  it  has  been  authorized  to 
see  that  proper  ventilation  and  sanitation 
methods  are  employed  in  Seattle  houses,  and 
that  legitimate  and  modest  advertising  pro- 
cedure is  followed. 

Dave  Himelhoch,  manager  of  the  Fox 
Coliseum  theatre  and  president  of  the  Cen- 
sor Board,  declared  that  an  immediate  cam- 
paign is  to  begin  against  all  theatres  that 
advertise  falsely  on  billboards  or  in  lobby 
displays,  or  that  use  obscene  and  salacious 
posters  or  copy,  or  over-emphasize  the  sex 
angles  in  their  attractions. 


BUSINESS  MEN  stay  at  the 

i-tffEW  YOKKEK 

The  New  Yorker  has  2500 
rooms,  every  one  with  radio, 
tub  and  shower  bath,  Servidor 
and  circulating  ice  water.  There 
are  four  popular-priced  restau- 
rants, including  Coffee  Shop. 
Rates  from  $3.50  a  day.  85% 
of  the   rooms   are   $5,   or   less. 

Manhattan's  Largest  and  Tallest  Hotel 
34th  Street  at  8th  Avenue,  New  York  City 
RALPH    HITZ    •   Managing    Director 


Equipment 


THEATRE  LOBBY  FRAMES— Manufacturer  to  you; 
low  cost.  Gem  Frame  Company,  2805  Brighton, 
Kansas    City,    Mo. 


Holding  Up 

Altoona,  Pa. — Film  business  has 
held  up  well  at  the  Mishler  and  the 
stock  policy  of  the  Park  has  clicked 
this  summer.  This  despite  hot 
weather   and    labor   depression. 


Merrill  Theatre 
In  Milwaukee  Is 
Dropped  by  Fox 


Milwaukee — With  the  Fox  lease  on  the 
Merrill,  local  first  run  house,  expiring  Sept. 
1,  it  is  expected  that  the  theatre  will  stage 
its  last  show  late  this  month.  What  steps 
the  circuit  will  take  to  replace  this  theatre, 
if  any,  are  problematical. 

It  has  been  rumored  that  it  would  re- 
model the  Miller,  second  run  downtown 
Fox  house,  and  convert  it  into  a  first  run 
theatre.  It  is  known  that  the  circuit  plan> 
the  erection  of  a  new  first  run  theatre  here, 
plans  for  which  were  announced  a  year  ago, 
but  concerning  which  no  more  definite  in- 
formation has  been  obtainable. 

The  Uihlein  interests  have  not  as  yet 
given  up  their  intentions  of  erecting  a  new 
theatre  building  at  Sixth  St.  and  Wiscon- 
sin Ave.,  but  have  not  yet  come  to  any 
definite  agreement  with  the  city  concerning 
the  price  of  a  portion  of  the  property. 

This  site  is  located  diagonally  across  the 
street  from  Fox's  Wisconsin,  the  circuit'^ 
present  key  house,  and  it  has  been  reported 
that  Fox  is  to  lease  the  new  theatre  build- 
ing when  completed.  With  the  closing  of 
the  Merrill,  Fox  has  only  two  first  run  down- 
town houses  here,  the  Wisconsin  and  the 
Strand. 


R-K-0  Promotes  Edwards 
San  Diego  Resident  Chief 

San  Diego,  Cal. — Jack  Edwards,  former 
publicity,  advertising  and  exploitation  di- 
rector for  the  R-K-0  Orpheum  here,  has 
been  appointed  resident  manager,  succeed- 
ing W.  C.  Welch,  who  has  been  transferred 
to  manage  the  R-K-O  Orpheum  at  Oakland. 
Edwards  was  formelv  in  charge  of  publicity 
for  the  R-K-O  in  Salt  Lake  Citv. 


Australians  Try 
To  Solve  High 
Rentals,  Slump 


Sydney,  Australia — About  50  indepen- 
dent operators  of  Sydney  suburbs  met  dur- 
ing the  week  to  discuss  the  rental  problem 
and  to  "find  ways  and  means  to  avoid  im- 
pending disaster  to  the  industry." 

They  held  their  confab  in  secret.  Why, 
nobody  knows.  It  has  since  been  learned, 
however,  that  more  than  half  of  those  pres- 
ent admitted  that  their  business  had  been  a 
losing  proposition  for  many  months,  that 
they  were  mortgaged  up  to  the  hilt  and  had 
little  chance  of  squaring  accounts  until 
business  brightened.  The  opinion  was  strong 
that  distributors  "are  not  handing  the 
showman  a  fair  deal." 

The  suggestion  advanced  that  as  the  ex- 
changes assess  their  rentals  at  about  30  per 
cent,  all  exhibitors  should  turn  that  amount 
over  to  the  eight  distributors  and  let  them 
square  up  between  themselves.  No  finality 
was  reached  on  the  point. 

Equipment  firms  also  enter  into  the  af- 
fair. It  is  no  secret  that  local  offices  of 
American  companies  are  not  receiving  any- 
thing like  amounts  stipulated  in  their  con- 
tracts, but  in  no  instance  have  they  removed 
any  installation  because  of  a  showman's  in- 
ability to  pay.  Unless  the  gear  people  bide 
their  time  with  many  of  their  buyers  they 
must  approach  the  distributor  and  ask  for 
either  a  reduction  in  rentals,  making  it  pos- 
sible for  the  showman  to  meet  equipment 
commitments,  or  else  place  their  claims  for 
a  share  of  borrowed  money.  Meanwhile  the 
exhibitors  have  requested  the  M.P.D.A.  to 
appoint  a  representative  to  sit  on  a  tribunal 
consisting  of  a  distributor,  exhibitor  and  in- 
dependent member. 

Although  in  exhibitor  circles  it  is  thought 
such  a  tribunal  might  achieve  something, 
it  is  considered  improbable  elsewhere. 


Fred  Meyer  Renews  His 
Contract  with  Laemmle 

Fred  S.  Meyer,  veteran  managing  di- 
rector of  Universal's  Alhambra,  Milwaukee, 
has  renewed  his  contract  for  one  year  with 
Carl  Laemmle.  Meyer  was  one  of  Uni- 
versal's first  employes  in  the  Middle  West. 


Movie  Star  Rotogravures 

Just  Out.  25c  Sellers.  Ready  for  Framing 

Up  to   1,000 5c  Each 

1,000     or     Over 4c  Each 

Nincy  Carroll.  Janet  Qaynor.  Cherlea 
Parrell.  Greta  fiarbo.  John  Barrymore. 
Maurice  Chevalier,  Dolorea  Coitello. 
Bebe  Daniels.  Conrad  Na«el.  John 
Boles.  Marilyn  Miller.  Clara  Bow. 
Ronald  Colman.  Wm.  Hainea.  Rameo 
Norarro.  John  Gilbert.  Buddy  Bog-en, 
Rudy  Vallee.  Richard  Dli.  Richard 
Barthelmesi,  Mary  Brian.  AUee 
Joan      Crawford.      Norma 

Write   for   Set   of   "FREE   SAMPLES" 

One-Fourth   Deposit  on  C.   O.  D.   Orders. 

M.  E.  MOSS   (B)   PUB.  CO.,   Hartford,  Conn. 


Actual   Blxe 
IVxSi"  «>d     White.      Joan 
11x14"  Shearer. 


UNIFORMS 


FOR   HOUSE 
ATTACHES 


COSTUMES 


FOR  STAGE 
PRESENTATIONS 


BROOKS 


1437  B'way 

New  York 


August    16,    1930 


Motion    Picture    News 


55 


MANAGERS' 
ROUND  TABLE  CLUB 


Charles  E.  Lewis 

Qhaltman  and  /jc/itat. 


in   ~* 


Of  c^vcttconalof^foclation.  cr<Jnon>men-  csV(eetiria~ 

MOTION  PICTURE  NEWS 

{p&tu  Qi/eeA  -~fot  c\(ulual  Sene/ii:  and  iPtoertjeff/ 


^Conducted  By  An  Exhibitor  For  Exhibitors 


Showmen  and  Their 


H 


starting- 


Ancestors 

AS  showmanship  progress- 
ed with  the  years?  Have 
showmen  progressed  in 
their  methods?  Which  of  the  two 
excelled  at  their  trade :  The  show- 
man of  yesterday  or  the  showman 
of  today? 

Which  constitutes  a  great  way 
to  start  an  argument.  And  be- 
ing more  or  less  of  a  specialist 
in  such  things  we  don't  mind 
this  one  at  all. 

Harping  back  to  the  days  when 
P.  T.  Barnum  advanced  that 
now  famous  theory  "that  a  suck- 
er was  born  every  minute,  and  a 
couple  of  smart  guys  to  take 
him,  we  understand  that  they 
managed  theatres  a  lot  differently 
than  they  do  today. 

Our  own  memory  only  permits 
us  to  go  back  for  about  a  score  of 
years,  but  sufficient  to  emphasize 
that  there  have  been  many 
changes,  both  in  the 
inent  of  theatres  and  the 
they  sell  their  shows. 

Our  recollection  of  a  theatre 
manager  was  a  chap  along  about 
35  years  or,  maybe,  a  little  older. 
He  had  all  of  the  crust  of  a  royal 
personage.  If  one  had  the  audac- 
ity to  ask  "for  the  manager,"  he 
could  feel  highly  honored  if  that 
important  being  consented  or 
condescended  to  see  him. 

Selling  the  attraction  in  those 
days  seemed  to  consist  of  some 
three,  six  and  twenty  four  sheet 


way 


Table  of  Contents 

"Showmanship     in     Java"  —  By    Th. 
Van   Der  Ie 

M.     Hance     Secured     Coast     Guard 
Service 

Lea  Duhamel  Joins 

Hendricks  Has  Community  Spirit 

"Lobby  Laffs,"  by  Dick  Kirschbaum 

Hendry's  "Ace"  Stunt 

"Firing!" 

Paul  Kunze  Tells  About  Work 

Teddy  McDonald  Helped  Out 

"The  Showman's  Calendar" 

Gettier  Beat  Golf  Course 

"Another   Trailer    Angle" — By    A.  C. 
Raleigh 

Looking  Over  the  Field  With  "Chick" 

Bair  Passes  One  Along 

Bovim  Staged  Double  Wedding 

Krier  Turns  House  Over  to  Staff 

Jack  O'Connell  Offers  Free  Parking 

"Warming  Up  a  Cold  Spot" 

Solomon  Had  a  Good  One 

Mumford  Sends  Us  a  Card 

Thames,  Jr.,  Introduces  Another 

Earle  Holden  Staged  a  Parade 

R.  C.  Rogers  Brought  In  Business 

Meet  Miss  Janis! 

Odium  Gave  Away  $10,000 

"Ten  Cent  Specials" 

Fulton  Cashed  In  On  Exposition 

"The  Fable  of  the  Hero  Who  Hark- 
ened" — By  C.  Neema 

Paul  Binstock  Is  Back! 

"The  Dancing  Curtain!" 

Delis'  Cowboy  Ballyhoo 

Lamm  Served  Ice  Cream  to  Kids 

Dixon  Williams,  Jr.,  and  His  Tie-ups 

Smart  Concealed  Names  in  Ads 

Latta  Procured  Aviation  Display 

George  Laby  Is  Very  Active 

Willis  Had  Them  Laughing 

Lovett  Founded  a  "Cuckoo  Club" 

More  of  McGeachie's  Advertising 

Stern  and  Robinson  Still  Out  Front 

Barron's  Special  Week  Clicked 


posters.  The  headliners  in  big 
type  and  the  others  in  smaller. 
The  local  papers  carried  an  ad, 
about  two  columns  by  six  inches, 
with  similar  layout. 

As  for  exploitation.  I  don't 
believe  they  knew  what  it  was  all 
about.  Ballyhoo  was  understood 
thoroughly  by  the  "nickelodeons" 
because  barkers  were  quite  the 
rage  in  those  days,  but  the,  so- 
called,  better  class  of  theatres  laid 
off  it  entirely. 

Today?  Well,  you  must  ad- 
mit that  theatre  management 
and  exploitation  has  taken  on 
most  unusual  angles.  Yes,  we 
said  unusual,  because  some  of  the 
things  being-  done  under  the  guise 
of  exploitation  and  theatre  man- 
agement would  make  poor  old  P. 
T.  turn  and  quiver  in  his  grave. 

Ballyhoo  and  stunts  are  some- 
thing 'way  overdone.  Ambitious 
showmen,  eager  to  bask  in  the 
sunshine  of  their  many  bosses' 
favor,  go,  oftimes,  to  extremes. 
They  are  too  inclined  to  take  a 
suggestion  and  run  it  ragged. 
Their  eye- is  focussed  too  keenly 
on  that  coveted  "district  mana- 
ger" job,  which  all  too  seldom 
materializes. 

But  showmanship  HAS  pro- 
gressed with  the  years.  And  show- 
men have  progressed  in  their 
methods. 

Because,  despite  the  handicap 
of  peculiar  chain  tactics,  there 
still  exist  enough  men  to  temper 
the  foolish  with  the  sensible.  It's 
a  great  life,  after  all,  sez  we. 

"Chick." 


56 


Mulion    ['  i  c  t  u  r  c    N  e  w  s 


A  it  g  11  s  t    16,    1930 


MANAGED  KCUNDTABLf  CLUDKI 


! 


"Here's  How  We  Do 
It  In  Java,"  Says 
[r.  Th.  VanDerle 


Mgi 


Here's  another  response  to 
our  query,  "What  are  the 
methods  of  theatre  operation 
in  foreign  countries?" 
Through  the  kindness  of  Th. 
Van  Der  Ie  we  are  enabled  to 

" '      pass  along  this  brief  account 

of  operation  and  house  policy  as  observed  by  Mr.  Van  Der  Ie 
at  his  theatre,  the  Centrale  BioscopeLin  Meester-Cornelis,  Java, 
Dutch  East  Indies. 

In  his  letter,  he  states: 

The  way  of  operating  a  theatre  in  the  Dutch  colonies  is  quite 
different  to  thaj  of  a  New  York  theatre.  After  my  patrons 
have  purchased  their  tickets  and  have  entered  the  theatre,  I 
just  let  them  have  their  own  way.  Don't  trouble  them  with 
showing  them  their  seats,  they  don't  appreciate  it  and  like  to 
look  for  their  own  chairs. 

We  have  usually  5  classes,  viz:  Balcony  Loge,  1st,  2nd  and 
3rd  class,  of  which  the  admissions  are  respectively  f.2,  f.1.50, 
f.l,  f.0.60,  and  f.0.25,  you  can  easily  transfer  this  to  dollars,  as 
1  dollar  =  f  .2.50. 

All  the  theatres  in  these  colonies  without  exception  are  giv- 
ing 1  shows  per  night,  viz:  from  7  till  9  o'clock  and  from  a 
quarter  to  10  till  12  o'clock. 

One  programme  usually  consists  of  a  news  reel,  a  comedy  and 
a  feature,  altogether  8  or  10  reels,  while  during  the  interval,  I 
am  projecting  about  40  slides  for  reclame  of  articles  of  im- 
port companies,  the  cost  f.10.  per  slide  per  month,  which  means 
an  income  to  me  of  f.400.  and  besides  that  I  am  hiring  also 
the  inside  walls  of  the  theatre  for  advertising  purposes  which 
gives  also  about  f.400.  a  month,  the  painting  of  the  walls  for 
advertising  must  of  course  be  nicely  done,  the  colors  must  har- 
monize with  the  colors  of  the  theatre.  With  this  amount  I  pay 
the  theatre  rent,  in  other  words  I  get  the  theatre  practically 
free  of  rent. 

The  manager  of  a  theatre  down  here  is  something  like  a 
monarch.  He  fires  and  engages  his  employees  when  and  where 
he  wants.  He  increases  and  decreases  their  salaries  at  his  own 
sweet  will.  They  dare  not  open  their  mouths  and  there  are 
no  bonds  or  clubs  or  something  like  that  here.  I  have  always 
treated  my  employees  fair,  and  want  them  to  do  their  duty. 

We  want  to  thank  him  for  passing  this  story  along  to  us 
and  we  are  sure  that  the  Club  members  wish  him  success. 


M.  Hance  Secured 
Coast  Guard  Aid 
To    Plug    Picture 


With  a  Coast  Guard  station 
right  near  him,  it  was  a  pretty 
sure  thing  that  Monte  Hance 
would  make  use  of  it  in  order 
to  plug  any  marine  picture  he 
should  happen  to  be  playing 
at  the  Saenger  Theatre  in 
Biloxi,  Miss.  So  when  he  played  "True  to  the  Navy,"  he  invited 
the  Coast  Guard  to  attend  the  show. 

The  invitation  to  the  Coast  Guard  was  accepted  by  their 
parading  from  their  headquarters  to  the  theatre.  Leading  the 
coast  guard  was  the  'boat  on  wheels'  that  had  been  used  for 
several  days  in  advance  as  a  ballyhoo.  The  boat  was  borrowed 
and  was  complete  in  practically  every  detail  including  flag  on 
front,  cabin,  rudder,  etc.  The  name  of  the  star  and  title  of 
picture  was  imprinted  on  hood,  front  and  read  bumpers,  fenders, 
side  dash  and  body. 

A  life  preserver  cut-out  with  the  head  of  Clara  Bow  was  in 
center  together  with  title  of  picture;  playdates  and  sales  copy 
was  attached  to  fenders  on  rear — covering  rear  wheels.  Boys 
dressed  as  sailors  drove  the  car  around  town  ringing  a  regula- 
tion boat  bell  and  blowing  a  fog  horn.  This  ballyhoo  was  used 
in  advance  and  during  run  of  picture. 

The  parade  stimulated  interest  considerably  in  the  film  and 
served  to  give  Hance  some  valuable  publicity. 

Just  to  show  you  how  versatile  a  showman  he  is,  we  want 
to  tell  you  how  he  changed  an  unused  Lucky  Strike  sign  to 
sell  Al  Jolson  in  "Mammy." 

The  Lucky  Strike  sign  that  had  the  fat  lady  when  the  light 
flashed  was  converted  into  a  very  nice  display  by  repainting 
with  sales  copy  and  inserting  new  tissue  paper  with  a  black 
and  white  Mammy  picture  of  Jolson.  When  the  light  was  off, 
it  merely  showed  a  white  background  but  on  the  flash  of  the 
light,  Jolson  appeared  on  the  panel.  This  was  very  effective 
and  is  merely  another  knockout  display  made  from  advertise- 
ments put  out  by  other  companies  and  converted  to  suit  the 
theatres'   needs. 

This  stunt  was  very  effective  and  many  people  commented 
upon  it ;  but  our  only  comment  is  that  it  is  just  another  ex- 
ample of  what  a  wide-awake  showman  can  do  when  he  sets 
out  to  sell  his  theatre  in  any  town.  Listen,  Monte,  when  you  are 
turning  out  work  like  the  above,  you  ought  to  pass  it  along  so 
that  your  fellow  managers  can  see  what  you  are  doing. 


MANAGERS'  ROUND  TABLE  CLUB 

a  a  a 

THIS  WEEK! 

NEXT  WEEK! 

EVERY  WEEK! 

a  a  a 

A  Wealth  of  Valuable  Information  for 

the  Live- Wire  Manager  and  Exhibitor! 

a  a  a 

EXPLOITATION  IDEAS!    BALLYHOO  STUNTS!  THEATRE  OPERATION  TIPS! 

a  a  a 

"The  Original  Idea  Exchange  of  the  Motion  Picture  Industry** 


A  u  g  list    16,    19  3  0 


M  o  l  i  o  n    P  i  c  t  u  r  e    N  e  w 


?7 


■MANAGER!'  KCUND  TABLE  CLUCl 


Miss  Lea  Duhamel 
Of  Providence  R.  I. 
Enrolls    In    Club 


The  Club  adds  another  lady 
member  to  its  rolls.  This  time 
it  is  Lea  Duhamel,  publicity 
director  of  the  Paramount 
Theatre  in  Providence,  R.  I., 
who  is  proposed  for  member- 

'      ship  by  "Bunny"  Bryan. 

Miss  Duhamel  has  been  in  the  show  business  for  a  number 
of  years  and  enjoys  the  distinction  of  being  the  only  woman 
press  agent  in  New  England  and  is  the  second  woman  to  be 
engaged  in  a  publicity  capacity  by  the  Publix  Circuit,  the  other 
position  being  held  by  Miss  Madeline  Woods  in  the  middle  west. 
She  was  an  executive  of  the  Keith-Al- 
bee  interests  in  Rhode  Island  for  many 
years  with  headquarters  at  the  Albee  in 
Providence.  She  resigned  from  the  Radio- 
Keith-Orpheum  Corporation  to  accept 
her  present  position.  Her  work  is  familiar 
to  almost  everyone  in  Rhode  Island,  espe- 
cially Providence,  as  she  has  long  been 
active  in  the  affairs  of  the  various  wo- 
men's clubs. 

We  are  very  glad  to  welcome  this  cap- 
able show-woman  into  the  Managers' 
Round  Table  Club,  and  we  also  want  to 
state  that  if  her  work,  with  Bryan,  for 
the  opening  of  the  Paramount  Theatre  is  any  indication  of 
what  her  future  work  will  be,  some  of  our  "ace"  showmen  had 
better  keep  a  firm  grip  on  their  laurels.  Don't  keep  us  in  the 
dark  concerning  your  work,  Miss  Duhamel,  but  keep  us  posted. 


William  Hendricks 
Thinks  Community 
Spirit    Valuable 


Community  spirit,  long  an 
important  factor  in  the  life  of 
every  showman,  is  seen  daily 
in  the  work  turned  out  by 
William  L.  Hendricks,  man- 
ager of  the  Capitol  Theatre  in 
Steubenville,  Ohio.  Whenever 
the  occasion  arises,  Hendricks  will  be  found  right  on  hand  do- 
ing all  that  he  can  to  boost  the  good-will  stock  of  his  theatre. 
He  has  run  benefit  shows,  charity  shows,  kiddie  parties  and 
many  other  forms  of  good-will  builders. 

In  appreciation,  the  town  has  always  expressed  a  willingness 
to  co-operate  with  him  in  every  way  possible,  and  they  are  more 
than  appreciative  of  his  efforts.  All  of  this  tends  to  spur  Hen- 
dricks on  toward  other  angles*and  we  believe  li is  latest  to  be  of 
considerable  importance,  .since  it  concerns  a  young  organization, 
the  Boy  Scouts. 

A  short  time  ago  Hendricks  decided  that  the  house  needed 
some  free  publicity.  Accordingly,  he  hustled  out  and  invited 
the  local  Boy  Scouts  to  run  his  theatre  for  a  day.  The  boys' 
jubilation  knew  no  bounds.  Twenty-five  scouts  were  selected  to 
fill  various  offices  about  the  theatre.  Two  or  three  worked 
in  the  booth  with  the  operators,  others  sold  tickets,  others  acted 
as  stage  managers  and  ushers,  and  the  brightest  boy  of  the  lot 
was  promoted  to  manager. 

The  plan  was  a  knockout  from  the  start.  The  local  newspaper 
was  solidly  behind  it  and  they  came  through  with  plenty  of 
publicity.  All  of  the  scouts'  friends  and  relatives  were  on  hand 
for  the  special  day  and  Hendricks  derived  benefit  in  the  form  of 
additional  business  and  good-will.  His  plan  was  complete  in 
every  detail  and  we  think  that  if  your  town  is  large  enough  a 
stunt  of  this  sort  would  go  very  well  for  you.  Think  it  over 
and  if  it  fits  in  with  local  conditions — use  it. 

At  this  time,  though  we  are  a  little  late,  but  since  we  are  dis- 
cussing community  spirit  and  good-will  building,  we'd  like  to 
relate  how  Hendricks  secured  the  commendation  of  the  Grand 
Marshal  of  the  Memorial  Day  Committee. 

Since  the  committee  held  a  yearly  parade  on  Memorial  Day, 
Hendricks  decided  to  build  a  reviewing  stand  in  front  of  his 
theatre  for  the  convenience  of  the  Mayor  and  the  city  officials 
who  were  to  review  the  parade.  At  the  same  time,  he  arranged 
to  broadcast  the  event.  His  plan  was  carried  out  and  the  result 
of  it  was  seen  in  the  letter  sent  him  by  the  committee  thanking 
him  for  his  part  in  the  affair.  And  when  showmen  receive  let- 
ters like  that,  it  is  a  pretty  sure  thing  that  they  are  not  going 
to  be  refused  any  co-operation  thev  mav  want  in  the  town. 
Right,  Bill? 


"LOBBY  LAFFS" 

By  Dick  Kirschbaum 


NOW-IF  I  WUzL ^ 

RUNNllT  TH'  THE4YTUR- 
THiNK    iFYuh    Put 
E MONAD E  Cooler 
,  TH'  Booth  itd 
HELP    Bl"ZNU55/ 


5domchaThink 

A  FANWTH' 
Bo*  OFFICE'D  j 
HELp-rf?AD€; 


'Dog  Days"  Daze 


Mark  This  One  On 
Your  Things  To  Be 
Done  NowCalendar 


Want  a  "natural  good-will 
builder"  ?  Here  it  is  in  the  form 
of  a  post  card  sent  out  to  the 
boys  and  girls  of  Salt  Lake 
City,  Utah,  on  his  mailing  list, 
by  Ray  Hendry,  manager  of 
the  Capitol  Theatre. 
you  can  see  the  appropriate  copy 
Should  vou  desire  to  use  this 


m 


Study  the  cut  closely  an 
used  on  back  of  the  post  card 
in  any  other  manner  there's  plenty  of  ways  in  which  it  can 
be  pressed  into  service.  Vou  might  distribute  it  to  members 
of  your  kiddie   club;    or   designate  a   special   day   on   which   to 

TAKE  YOUR  MOTHER  ::  YOUR  GUEST  FREE 

CAPITOL  THEATRE— One  of  the  Publix  Theatres,  Salt  Lake 

'HESE  ARE  H  M'PY  DAYS— Vacation  Days  for  all 
the   Boys   and   Girls    in    Salt    Lake!    You   go   to   the 

H  shows,  and  play  and  have  a  good  time! 

But  what  about  Mother? 
Why  nut  include  her  in  the  fun? 

Here's  the  way  you  can  do  it?  When  you  go  to  the  Capitol 
Theatre,  the  cashier  will  punch  a  number  in  rotation  on  this 

Heard.  On  the  sixth  and  twelfth  visits  to  the  Capitol,  bring 
Mother  along.  She  will  be  admitted  FREE  as  your  guest 
She  can  enjoy  a   l'ublix  program,  too' 

6         Save  this  card   1  keep  it  carefully   1   it's  i"iir   Pass  for  your 
' '      Mother  for  two  visits  to  the  Capitol. 

i  The  Coolest   Spot  In  The  Intermountain   West   r 
■f  Plus  Perfect  Publix  Shows  at  the  Capitol  Theatre   / 
give    the    cards   to   all   children    present.     At    any    rate 
passing  along  this   stunt    because   we    feel    that    it    wil 
with  open  arms. 

When  it  was  used  in  Hendry's  city,  it  not  only  worked  up 
interest  among  the  kiddies  but  the  mothers  were  equally  en- 
thused over  the  plan  and  expressed  their  appreciation  of  Hen- 
dry's thoughtfulness.  We'd  like  to  hear  more  about  this  show- 
man's work  and  we  hope  he  will  favor  us  with  some  future 
examples  because  we  know  he  is  turning  out  some  "ace"  show- 
manship around  his  district. 


n 


12 


Mi.ilie 
Toilii] 


we    are 
be   met 


ALWAYS 

WEAR 


YOUR 


CLUB    PIN 


58 


Motion    Picture    News 


August    16,    1930 


MANAGE!}!'  fiCUND  TADLE  CLUB 


ti 


FIRING 


(A  few  paragraphs  from  "Tlie  Last  Word,"  Fox  Theatres  Circuit  Organ) 

Regardless  of  rumors  that  you  may  have  heard 
as  to  why  this  or  that  man  has  been  discharged, 
we  want  to  tell  you  here  frankly  and  truthfully 
that  you  can  forget  all  gossip  and  take  our  word 
for  it  as  a  fellow  employee  that  EVERY  MAN 
WHO  HAS  LOST  HIS  JOB  under  the  new  regime 
has    been    cut    off    the    payroll    because    he    has 

REFUSED  TO  TAKE  RESPONSIBILITY. 

*  *    * 

Every  manager  and  every  department  head 
must  immediately  become  the  boss  of  his  own  job 

or  he  will  bring  about  his  own  dismissal. 

*  *     * 

The  executives  of  this  corporation  want  to  run 
it  with  a  body  of  men  who  ARE  men.  They  would 
rather  have  you  make  honest  mistakes  than  to  "get 
by"  shifting  responsibility  to  others. 

The  house  manager  who  doesn't  have  complete 
control  of  everything  in  his  theatre  is  heading 
straight  for  trouble.  That  means  that  you  can 
shift  nothing  in  the  way  of  your  own  responsibility 
to  your  staff.  It  means  that  you  cannot  hide 
behind  orders  from  your  Division  Manager  or  from 
the  Executives  in  the  home  office. 

^         %         Jfc 

.  .  .  The  key  man  in  this  organization  is  the 
theatre  manager.  He  is  his  own  boss.  In  dealing 
with  division  managers  and  home  office  executives 
his  relations  are  those  of  one  executive  dealing 
with  another.  Division  managers  and  home  office 
executives  merely  represent  the  management. 
They  are  not  responsible  for  your  duties. 


~      ~  #  It   is   very   seldom   that    we 

Paul  Klinze  Gives  reprint  a  member's  letter  in  its 
TTc  TVi^  T  n\xr  nnnrn  entirety,  but  since  Paul  W. 
US  ine  LOW-UOWll  Kunze,  manager  of  the  State 
On  His  Activities  Theatre  in  Stoughton,  Mass., 
-  is    so    active    a    member    and 

known  to  a  great  many  of  the 
Club,  we  thought  you'd  like  to  hear  him  tell,  in  his  own  words, 
what  he  is  doing  to  keep  them  lined  up  in  front  of  his  house. 

"One  of  our  recent  gags,"  he  states,  "was  a  Chevrolet  Night 
similar  in  operation  to  the  Radio  Lucky  Name  contest.  Was 
fortunate  in  promoting  a  Chevrolet  Car  and  50%  of  advertising 
costs  from  local  dealer  and  the  thing  went  over  tremendous, 
bigger  than  anything  we  have  staged  here.  Interest  in  the  en- 
tire two  weeks'  campaign  during  which  coupons  were  given  out 
was  marvelous  and  the  night  of  the  drawing  was  a  turn-away. 
The  build  up  included  a  street  ballyhoo  by  the  dealer  and  also 
a  brand  new  car  parade  on  the  big  night  witli  ten  new  cars, 
banners,  red  flares,  etc. 

"A  'Mammy  Singers'  contest  went  over  fairly  well  in  con- 
nection with  'Mammy.'  All  the  local  imitators  of  Jolson  were 
recruited  to  compete  on  the  stage  on  the  opening  night  of  the 
picture  for  a  large  silver  loving  cup  supposedly  from  Jolson 
himself.  Fifteen  entrants  competed  and  in  addition  to  the  big 
advertising  for  the  picture  the  thing  developed  into  a  good 
stage  show  with  a  lot  of  laughs  and  some  really  good  singers. 
Local  paper  went  for  the  idea  and  published  pictures,  a  photog- 
rapher was  interested  and  a  few  merchants  donated  additional 
prizes.  O.  K.  and  gave  us  a  big  opening  for  the  picture,  cost 
only  cup. 

"Through  a  tie-up  with  a  group  of  local  merchants  we  ob- 
tained  several  gifts  which  were  given  away  in  conjunction  with 
a  'Misspelled  Word'  proposition.  We  distributed  a  card  that 
contained  the  week'     program.     Each  person  entering  received 


a  card;  but  only  one  card  contained  the  misspelled  word.  The 
person  locating  the  word  was  presented  with  a  gift.  On  the 
bottom  of  the  card  we  printed  a  number,  with  a  note  informing 
the  reader  that  if  the  card  number  corresponded  with  any  num- 
ber in  the  list  of  Lucky  Numbers,  published  in  the  local  news- 
papers he  or  she  would  be  entitled  to  free  tickets  to  the  show. 

"Some  time  ago  we  arranged  a  permanent  wave  contest  with  a 
local  beauty  parlor,  who  in  turn  submitted  the  layout  to  a  trade 
magazine  and  they  liked  it  so  well  it  was  written  up  with  all 
exhibits  and  suggested  for  use  by  all  their  clients. 

"Have  always  believed  in  the  idea  of  extensive  cleaning,  paint- 
ing and  renovating  during  the  quieter  months  and  this  summer 
is  no  exception.  Lobby,  marquee  and  upright  signs  have  ju>t 
been  all  done  over  as  well  as  theatre  floors,  in  fact  everything 
from  cellar  to  ceiling  is  being  given  some  attention  to  brighten 
things  up  and  change  the  general  appearance  in  preparation 
for  the  Fall  season.  Our  lobby  now  is  most  inviting  with  a 
generous  supply  of  artificial  plants,  flowers,  natural  green  bulbs 
for  cool  effect  with  display  frames  arranged  and  painted  in 
keeping  with  the  season.  Entire  service  staff  wear  white  flan- 
nels and  sporty  looking  blazer  coats. 

"Must  tell  you  of  the  developments  and  success  of  the  State 
Theatre  Kiddies  Club,  the  activities  of  which  have  reached 
astonishing  proportions.  The  thing  has  built  up  so  that  we  are 
using  entertainers  on  the  stage  every  Saturday,  selected  right 
out  of  the  membership.  They  sing,  dance  or  entertain  in  any 
way  and  receive  prizes.  We  have  no  trouble  at  all  getting  ten 
or  twelve  entertainers  each  week.  This  is  not  only  great  train- 
ing for  the  kids  but  gets  the  adults  and  builds  up  plenty  of 
good  will  and  interest.  We  have  an  ice  cream  tie-up  locally 
that  supplies  every  youngster  on  Saturday  with  a  5-cent  box ; 
have  no  trouble  securing  candy  and  good  prizes  for  winners 
of  stage  games,  doughnut-eating  contests,  pin  the  tail  on  the 
donkey,  and  many  others.  A  special  club  song  and  cheer  has 
been  written  and  each  meeting  opens  and  closes  with  its  sing- 
ing, in  addition  to  other  popular  songs  sung  by  the  members. 
We  use  a  master  of  ceremonies  to  conduct  meetings,  who  is 
assisted  by  'Big  Sister,'  a  young  lady  in  charge  of  club  and 
who  drills  the  kids,  trains  especially  talented  ones  and  puts  on 
little  plays  in  which  members  partake.  We  devote  45  minutes 
to  club  activities  at  the  close  of  Saturday  matinee  (so  those 
who  do  not  wish  to  remain  need  not  do  so).  I  could  go  on  for 
two  pages  about  the  club  as  I  have  plenty  of  enthusiasm  for  it 
and  believe  that  any  manager  who  passes  up  this  valuable 
business  and  good-will  builder  is  passing  up  a  real  money  propo- 
sition. 

"There  is  no  end  to  the  possibilities  of  exploiting  a  Kiddies 
Club.  For  example,  we  are  making  arrangements  to  broadcast 
the  best  entertainers  from  among  the  members.  Newspapers  go 
big  for  accounts  of  the  meetings  to  build  up  circulation  through 
the  kiddies.  Our  organist,  who  hasn't  much  to  do,  has  a  group 
of  children  who  are  given  free  piano  lessons,  each  one  a  half 
hour  weekly.  Lessons  are  given  in  foyer,  absolutely  free,  and 
we  have  chosen  youngsters  with  possibilities  who  are  not  able 
to  afford  piano  lessons.  Adults  appreciate  and  talk  and  com- 
ment very  favorably  for  good-will  purposes.  Incidentally,  the 
'Big  Sister'  who  has  charge  of  our  Club  is  none  other  than 
Mrs.  Paul  W.  Kunze,  who  has  Kindergarten  training  and 
to  whom  -most  of  the  credit  for  the  success  of  the  Club  is 
due.  Ilembership  has  gradually  increased  from  300  to  900  with 
new  ones  coming  in  each  week,  and  including  nearby  towns, 
from  where  the  youngsters  either  walk  or  'Thumb'  rides  ever) 
Saturday. 

"Among  the  gags  used  here  successfully  and  taken  from  your 
columns  are  the  Ladies  Guest  Matinee  idea,  Congratulations  on 
Graduation  and  the  'Buy  in  Stoughton'  Week  campaign  which 
we  presented  to  Chamber  of  Commerce  and  are  staging  during 
the  middle  of  August  with  full  co-operation  from  them  and  also 
sharing  of  the  expense.  Incidentally,  I  have  typewritten  copies 
of  the  entire  plan  in  detail  which  I  will  be  pleased  to  send  you, 
or  any  other  member  of  the  Round  Table  if  anyone  is  inter- 
ested. Am  sure  the  theatre  will  make  money  on  night  when 
all  merchandise  is  given  away  and  the  plan  does  not  cost  any- 
one much  money." 

We  want  to  thank  Paul  for  sending  these  ideas  to  us  and 
like  to  state  that  if  you  feel  that  you  want  to  run  a  "Buy  in 
Your  Own  Town"  Week,  you  take  advantage  of  his  offer  ami 
write    him    for    the    complete    plans    he    SO    kindly    proffer-. 


August    16,    19  30 


Motion    Picture    News 


59 


MANAGE  l?r  KCIJND  TABLE  CLUB 


Teddy  McDonald 
Lent  Helping  Hand 
To  Unfortunate  Kid 


Whoever  makes  the  state- 
ment that  showmen  are  not 
kind  hearted  had  better  not  do 
it  in  William  Brown's  pres- 
ence. Brown  is  the  manager 
of  the  Rivoli  Theatre  in  West 

Haven,  Conn.,  and  he  forwards 

us  an  account  of  an  act  of  kindness  on  the  part  of  Teddy 
McDonald,  publicity  director  of  the  house,  that  was  certainly 
a  charitable  deed. 

Not  so  long  ago  a  young  boy  walked  into  the  publicity  man's 
office  in  the  theatre  and  with  tears  in  his  eyes  asked  him  to 
assist  in  picking  up  his  brother's  lost  eye.  Amazed  at  the  un- 
usual request,  McDonald  hastened  out  to  the  lobby  and  was 
shocked  to  find  that  a  young  boy,  who,  having  lost  the  sight 
of  one  of  his  eyes,  necessitating  a  glass  one,  had  dropped  the 
counterfeit  on  the  floor,  where  it  had  been  instantly  shattered. 
The  boy  was  sobbing  so  much  that  his  body  twitched  con- 
vulsively and  it  took  hard  work  on  McDonald's  part  to  get 
him  to  talk. 

When  he  found  out  that  the  lad  was  poor  and  unable  to 
secure  another  eye,  McDonald  drew  the  necessary  twelve  dol- 
lars from  his  pocket  and  handed  it  to  the  kid.  The  money  was 
sufficient  to  purchase  another  eye  and  the  happy  kid,  the  bills 
tucked  away,  went  into  the  theatre  as  the  publicity  man's  guest 
and  witnessed  the  show  with  his  one  good  eye. 

We.  too,  want  to  compliment  Teddy  for  his  act  of  charity 
and  we  are  sure  that  the  rest  of  the  Club  joins  with  us  in  the 
expression  of  our  sentiments.  How  about  a  picture  and  some 
dope  on  yourself,  Teddy,  so  that  we  can  introduce  you  to  your 
fellow  members? 


Millard  F.  Gettier 
Placed  24  Sheet  On 
Midget  Golf  Course 


With  Tom  Thumb  Golf 
courses  being  constructed 
with  alarming  rapidity,  show- 
men all  over  the  country  have 
had  to  wrack  the  old  bean  and 
dope  out  ways  and  means  to 
keep  up  with  the  trend  of  the 
times,  before  competition  got  too  hot  to  hold  them.  Past  issues 
of  the  Club  pages  have  contained  many  helpful  suggestions  to 
showmen  on  how  to  combat  the  competition  which  these 
courses  are  offering.  We  have  another  slant  now  that  is  for- 
warded to  us  by  Millard  F.  Gettier,  City  Manager  of  the  Fox 
Theatres  in  Sheridan,  Wyoming,  and  we  are  passing  it  along 
in  the  event  that  it  will  help  you  if  you  are  confronted  with  a 
miniature  golf  course,  and  happen  to  be  looking  for  a  way  to 
keep  business  going  the  way  it  should. 

With  three  courses  in  his  town,  it  was  up  to  Gettier  to  do 
some  quick  thinking.  He  decided  that  the  best  thing  lie  could 
do,  in  this  particular  case,  was  to  erect  a  twenty-four  sheet 
board  right  on  the  golf  course.  Look  at  the  photo  closely 
and  you'll  see  what  an  asset  it  was.  As  more  people  stood 
around  watching  the  players  than  playing,  it  was  easy  to  notice 


that  the  board  was  going  to  come  in  for  a  big  play.  And  the 
best  part  of  the  gag  was  the  fact  that  in  the  evening  Gettier 
Sot  the  benefit  of  the  huge  flood  lights  which  illuminated  the 
course. 

Here's  an  angle  that  may  be  of  help  to  you,  too.  Sit  down 
and  dope  out  its  advantages  or  disadvantages  to  your  situation 
and  we  think  that  you  will  hit  upon  a  couple  of  business- 
building  ideas.  We  want  to  thank  Gettier  for  passing  this 
timely  suggestion  along  to  us  and  we  hope  to  hear  from  him 
again. 


"The  Showman's 
Calendar  " 

AN  EXCLUSIVE  CLUB  FEATURE 


Check  up  on  these  dates  each  week  and  see  how 
you  can  turn  them  into  "money  dates"  for  your 
theatre. 


AUGUST 

Aug.  23rd  First  Steamer  to  Cross  Atlantic 

Launched  (1818). 

Aug.  31st  Birthday  of  Queen  Wilhelmina 

(D.  E.  I.). 

SEPTEMBER 

Sept.    1st  Labor  Day 

Sept.   4th  Hendrick  Hudson  Sails  up  Hud- 

son. 

Sept.   6th  Pres.    McKinley    Assassinated  — 

1901— Lafayette  Day. 

Sept.   9th  Admission    Day    (Colorado,    Cal- 

ifornia). 

Sept.  10th  Perry's   Victory   on   Lake   Erie — 

1813. 

Sept.  12th  Defender's     Day     (Maryland)  — 

Pershing  begins  successful  drive 
on  St.  Mihiel  salient— 1918. 

Sept.  13th  U.  S.  Troops  take  St.  Mihiel— 1918. 

Sept.  20th  Regatta  Day  (Hawaii). 

Sept.  22nd         Nathan  Hale  Executed 

Sept.  23rd  Jewish  New  Year 

First  Day  of  Autumn 

Sept.  30th  Unconditional  Surrender  of  Bul- 

garia. 

Can  you  tie  any  of  the  above  events  into  your 
theatre's  activities? 

And  don't  overlook  the  many  local  events  that 
are  constantly  turning  up  right  in  your  own  town, 
county  or  state. 

Keep  an  eye  on  "The   Showman's 
Calendar"  Cor   an   advance   tip   on 
future  holidays  and  events. 


60 


.1/  o  tion    l'  i  c  lure    N  e  iv  s 


August    16 ,    193  0 


MANAGEKJ    ftOLND  TAELE  CLUE  II 


ANOTHER  TRAILER  ANGLE 

By  A.  C.  RALEIGH 

Manager   Fox   West  Coast   Theatres,   Olympia,   Wash. 

The  question  of  trailers  is  one  that  needs  some  sort 
of  supervision  or  attention.  I  frequently  have  patrons 
tell  me  that  they  liked  the  trailer  better  than  the  pic- 
ture. One  of  these  pictures  happened  to  be  "Glorifying 
the  American  Girl."  In  my  present  picture,  "Roadhouse 
Nights,"  the  press  books  and  all  advertising  lauded 
Jimmy  Durante  as  the  new  screen  comic.  In  the  picture 
he  sings  two  songs  and  in  the  trailer  he  sings  practi- 
cally all  of  the  same  two  songs — so  people  had  already 
seen  what  I  was  hollering  my  head  off  to  have  them 
come  and  see. 

I  believe  that  trailers  could  be  made  up  to  excite  the 
interest  without  showing  your  whole  hand.  In  other 
words,  it  is  like  playing  stud  poker  and  exposing  the 
hole  card.  I  believe  the  Warner  Brothers  have  to  date 
evolved  the  best  solution  for  trailers.  As  you  knoW, 
their  trailers  give  a  little  sort  of  story  and  introduce 
the  cast,  and  use  various  methods  of  getting  your  in- 
terest in  the  picture  without  "spilling  the  beans." 

In  other  trailers  we  have  a  lot  of  camera  tricks  and 
stuff  that  means  nothing  and  is  merely  confusing;  so  I 
believe  that  the  very  best  trailer  should  excite  interest — 
in  the  story,  in  the  cast,  in  the  director,  if  necessary, 
and  leave  something  to  the  imagination.  A  few  scenes 
might  be  shown  but  I  do  not  believe  they  should  show 
all  the  punch  scenes.  These  could  be  better  described 
by  some  one  of  the  cast  in  a  way  that  would  sell  it 
without  showing  it.  This  is  not  an  extreme  and  unusual 
idea  because  we  are  doing  exactly  the  same  thing  daily 
in  our  other  advertising  and  incidentally  manage  to 
sell  the  picture.  Trailers  should  have  sound,  of  course, 
and  I  believe  should  be  more  intimate  than  revealing. 

The  ideal  place  for  trailers  on  a  program  is  imme- 
diately ahead  of  the  feature,  and  all  other  subjects  such 
as  scrip  and  house  talks  should  come  earlier  in  the 
program.  Also,  in  the  smaller  theatres,  at  least,  it  is 
best  to  put  the  time  the  picture,  advertised  in  the  trailer, 
will  be  shown  at  the  end  of  the  trailer  and  not  at  the 
start. 

The  cost  of  trailers  is  very  high,  and  for  this  reason 
the  theatre  should  be  entitled  to  a  special  trailer  made 
as  a  trailer  and  not  merely  scenes  put  together  from 
the  picture.  This  may  cost  the  studios  more,  but  would 
certainly  be  worth  it  in  increased  patronage,  as  trailers 
should  not  give  one  the  whole  picture  in  tabloid  form. 

The  latest  showman  to  en- 


Bair     PaSSeS     Along       ter   into   eJiemy   territory   and 

a  ^vf      o,  secure  publicity  for  his  house 

ACCOUIlt     Ul      btunt        is  E.  E.  Bair,  manager  of  the 

For    Baby    Courses     Stat,e  Juheatrl in  East^Liv.lr" 

J  pool,  Ohio,  who  persuaded  the 

operators  of  a  local  Tom 
Thumb  golf  course  to  permit  him  to  place  placards  about  the 
course. 

These  cards  were  attractively  made  up  in  red  and  Mack  on 
white  stock.  They  were  tacked  at  the  most  difficult  holes  on 
the  course.  The  copy  on  the  cards  read:  "If  You  Make  This 
Hole  In  One  You  Will  Receive  a  Free  Ticket  to  See  Norma 
Shearer  in  'Let  Us  Be  Gay.'  (Theatre-Play  Dates)."  It  is 
interesting  to  note  that  the  players  doubled  their  putting  ef- 
forts in  their  eagerness  to  try  and  cop  one  of  the  coveted 
parses.  The  golf  course  operators  were  well  pleased  at  the 
tie-up  and  promised  any  further  co-operation  that  might  be 
requested. 

If  you  have  been  annoyed  by  these  baby  golf  courses,  here's 
another  idea   that  you  can   put   into   use.   We  want   to  thank 
"E.  E."  for  passing  this  along  to  us  and  we  know  that  as  he 
is  a  real  live-wire  showman  he'll  be  grabbing  off  a  flock  of  pub 
licity  from  his  house  at  little  or  no  expense. 


When    a   showman    can   au 
Double  Wedding  On       tract  the  largest  crowd  in  the 

T  OPwStflJfp  Wfl<5  Fn-       theatre's  history  to  his  house, 
Loew  otage  VV  as  rm-      he    must    certainly    know    his 

gineered    By   Bovim       showmanship.    So  we  have  to 

hand    a    couple    of    mythical 

medals  of  honor  to  Russell  A. 
Bovim  of  Loew's  Theatre  in  Canton,  Ohio,  for  the  marvelous 
way  he  planned  and  executed  a  recent  double  wedding  on  his 
stage. 

Every  merchant  of  note  in  the  city  co-operated  to  make  the 
affair  a  success.  To  the  brides  and  grooms  to  be  they  con- 
tributed clothing,  jewelry,  transportation  and,  in  fact,  every- 
thing that  a  young  couple  needs  when  they  embark  on  the  sea 
of  matrimony.  The  newspapers  also  co-operated  and  every  day 
Bovim  was  the  recipient  of  a  story  relative  to  the  doings  of  the 
couples.  If  the  brides  went  to  shop  for  their  wedding  outfits, 
the  papers  carried  the  story  and  of  course  this  pleased  the  local 
dealers,  who  were  in  on  the  plan — to  say  nothing  of  the  free 
publicity  for  the  theatre. 

Of  course,  since  Bovim  is  well  versed  in  showmanship  and 
good-will  getting,  it  was  only  natural  that  he  would  run  a  co- 
operative advertising  page  in  the  local  newspapers.  And  what 
a  corker  he  turned  out !  In  conjunction  with  this  story  we  are 
showing  you  the  two-page  spread  that  the  local  merchants 
paid  for  and  you  will  notice  that  plenty  of  space  is  devoted  to 
the  theatre's  attraction  and  the  stage  wedding.  The  novelty  of 
the  lay-out  made  quite  a  hit  with  the  local  dealers  and  they 
more  than  expressed  their  appreciation.  We  would  like  to  say 
that   it  wouldn't  hurt  to  file  away  this  newspaper   lay-out  as 


you  can  never  tell  when  the  opportunity  will  arise  for  you 
to  use  it. 

On  the  night  of  the  wedding  the  house  was  jammed.  Every 
inch  of  available  space  was  taken  up.  The  theatre  was  converted 
into  the  replica  of  a  church  and  all  the  dignity  of  a  church 
wedding   attended    the    nuptial    service. 

The  large  crowd  remained  hushed  during  the  reading  of  the 
marriage  service.  The  back  of  the  stage  was  hung  with  a  black 
velvet  curtain  with  a  large  stained  glass  window  in  the  rear  of 
the  improvised  altar.  The  altar  was  banked  with  flowers  and 
palms  and  flowers  decorated  the  entire  stage. 

At  the  appointed  hour,  George  Mader,  at  the  theatre  organ, 
played  the  Bridal  Chorus  from  Lohengrin,  heralding  the  en- 
trance of  the  bridal  party.  Flower  girls  from  the  Clair  Rae  Stu- 
dio, a  local  dancing  school,  preceded  the  bridal  couples  down 
the  aisleway.  The  two  rings  were  carried  on  a  satin  cushion 
by  one  of  the  young  dancing  pupils.  Rev.  ().  I'.  Foust,  pastor 
of  the  Lowell  Reformed  Church,  performed  the  wedding  cere- 
mony after  Little  Jack  Little,  master  of  ceremonies,  introduced 
the  bridal  couples  to  the  audience. 

As  we  stated  in  the  opening  paragraph,  the  affair  was  a  huge 
success.  We  want  to  thank  Russell  for  passing  along  this  ac- 
count of  his  work,  as  we  know  that  there's  bound  to  be  some 
showmen  who  will  take  advantage  of  the  tips  it  contains,  and 
use  them  in  their  campaigns  for  "Bigger  and  Better  Box-office." 


August   16 ,    19  3  0 


Motion    Picture    N  e  zv  s 


61 


MANAGE IW  KOUND  TABLE  CLUB 


LOOKINQ  OVER  THE   FIELD  WITH  "CHICK" 


Open  Up  the  Golden  Gate 

Harkening  to  the  promise  of  good  old  Eddie 
Hitchcock,  back  in  New  York,  we  immediately 
phoned  Mory  Foildaire  (if  the  name  is  spelt 
wrong,  blame  Eddie)  and  then  we  started  to 
look  over  the  houses.  Plenty  of  activity  in 
this  here  town  as  far  as  appearances  go 
around  the  theatres,  but  it  was  a  tough  day 
to  select  for  visiting,  especially  in  those  houses 
with  stage  shows,  because  it  was  change-day, 
and  in  our  language  that  means  headaches. 
Over  at  the  big  5,000-seat  (according  to  an 
ambitious  usher)  Fox  house  the  stage  show 
was  just  going  on  and  I'll  bet  that  the  man- 
ager of  that  house  had  HIS  hands  full  seeing 
that  the  kinks  and  wrinkles  were  out  before 
the  show  went  on  again  that  day.  But  it  sure 
reminded  us  of  the  good  old  vaudeville  (par- 
don, varieties)  days  when  we  sat  and  squirmed 
through  the  first  matinee.  Hi-Ho,  at  least  we 
have  that  to  be  thankful  for — it's  over  for  a 
while — just  the  same  we  had  a  lot  of  fun  in 
those  years  before  squawkies,  straightening 
out  the  bill  and  getting  a  ragged  show  to  run 
like  a  bill  of  good  vaudeville,  (pardon,  vari- 
eties). 

Beautiful  house,  that  Fox,  and  run  (pardon 
the  repetition)  just  like  all  the  Fox  West 
Coast  houses  we've  visited.  Seems  to  me  that 
Harold  Franklin  ought  to  start  a  school  for 
beginners  and  rotate  a  flock  of  youngsters 
around  the  circuit  for  about  a  week  in  each 
of  the  houses.  Might  take  a  long  time  for  the 
students  to  graduate,  but  one  thing  is  certain, 
they  WOULD  know  how  a  theatre  should  be 
run  when  they  got  finished. 

The  RKO'  Golden  Gate  looked  to  me  like 
a  peach  of  a  house,  but  why  they  tolerate  such 
crummy  looking  hash  in  the  lobbies  and  fronts 
must  remain  one  of  the  mysteries  of  this  trip. 
Then  over  at  the  California  Theatre,  they  have 
a  series  of  display  signs,  measuring  about 
twenty  feet  long  by  four  wide.  These  an- 
nounced to  the  cash  customers  the  fact  that 
Ronald  was  Raffelling  for  the  talkies.  From 
a  distance  it  made  the  house  look  rather  mid- 
wayish,  if  you  know  what  I  mean,  but  after 
you  got  close  it  was  not  bad  at  all.  -Nice  enough 
looking  front  and  business,  while  I  was  stand- 
ing around,  was  mighty  brisk.  The  Paramount 
(where  Foildaire  hangs  out)  radiated  that  now 
famous  Publix  service,  and  I  rather  liked  the 
way  they  handled  the  patrons  there.  Also,  they 
can  well  be  proud  of  their  sound  reproduction, 
if  what  I  heard  was  an  example  of  the  way 
their  equipment  acts  all  the  time. 

Everything's  a  Secret 

Chatted  merrily  with  some  of  the  boys,  and 
once  again  the  tocsin  rang  out  its  sweet  call. 
"Listen,   Chick,   I'd   rather   yon   didn't   mention 


Radio  Tie-Ups  Popular 

MET  a  chap  named  Harris  who  is 
with  one  of  the  well-known 
broadcasting  stations  in  town  here 
and  he  is  a  go-getter  especially  where 
theatre    broadcasting    is    concerned. 

They  send  a  program  out  over  the 
air  from  the  lobby  of  the  Rialto  Thea- 
tre regularly.  The  gage  receives  a  lot 
of  word-of-mouth  comment.  Jimmy 
O'Connell,  the  manager,  deserves  a 
word  or  two  of  praise  for  the  ace 
settings  he  has  achieved  in  his  lobby 
for  the  presentation  of  the  broadcast- 
ing. It's  a  great  idea  and  a  few  more 
like  it  would  solve  the  Tom  Thumb 
and  other  menaces  prevalent  today. 


my  name,  you  know  how  so  and  so  is  back  in 
the  home  office."  Etc.,  etc.  Applesauce.  Why 
can't  a  man  express  himself  in  a  friendly  con- 
versation without  constantly  being  afraid  that 
Oofus  or  Goofus  would  get  mad  Some  day, 
into  the  limelight  of  show  business,  a  real  ex- 
ecutive, with  honest-to-goodness  ability,  will 
inject  the  same  good  business  tactics  that  have 
been  responsible  for  the  growth  of  the  leading 
commercial  industries.  Then,  when  you  want 
to  talk  to  a  manager  in  a  theatre  he  won't  be 
worrying  about  every  word  he  says  or  what 
the  home  office  will  have  to  kick  about.  Here's 
hoping  we  live  to  see  that  day.  It's  a  long  way 
off  right  now,  we're  afraid. 

The  neighborhood,  or  rather  the  smaller 
downtown  houses,  are  typical  of  the  ones  we 
know  so  well  all  over  the  country.  They  are 
miles  behind  in  the  way  they  dress  their  fronts 
and  the  way  they  handle  the  patrons.  So 
whether  you  live  in  New  York  or  in  San  Fran- 
cisco, you  won't  notice  much  difference  in  these 
kinds  of  houses. 

We  _  would  like  to  spend  about  two  weeks  in 
this  city,  on  a  trip  where  time  is  not  so  im- 
portant or  scarce.  Then  we  would  be  able  to 
have  a  real  visit  with  most  of  the  boys  and 
get  to  know  them  better.  Herman  Boss  of  the 
Palmer,  Kersken  of  the  Fox,  McLean  of  the 
El  Capitan,  Spier  of  the  Warfield,  Arch  Bowles 
of  the  Fox  West  Coast,  and  then  across  the 
bay  you  will  find,  among  others,  Frank  New- 
man at  the  Oakland  Theatre,  Pilegard  of  the 
Plaza,  and  good  old  Rosenberg  at  the  Diamond. 
And  how  we  could  use  another  few  days  to 
spend  with  an  old  Club  standby,  Lloyd  Town- 
send  at  the  New  Piedmont,  too.  M.  G.  Keller 
of  the  Golden  State  Circuit  and  so  on  right 
down  the  line. 

Portland,  Oregon,  Next 

After  I  was  in  this  city  about  two  hours 
I  knew  that  I  would  be  sorry  to  leave  it. 
Did  you  ever  get  that  feeling  when  you  go 
somewhere  or  meet  some  people?  Either  you 
feel  that  you  will  like  it  or  else  you  feel  that 
you  wish  you  were  gone  and  on  your  way. 
That's  the  way  Portland  struck  us.  *  And  why 
not?  First  crack  out  o'  the  box,  we  find  Con- 
rad Holmes,  last  heard  of  in  Florida  for  Pub- 
lix, now  contentedly  hanging  his  hat  in  the 
beautiful  Paramount  Theatre  here.  And  be- 
fore we  even  found  out  who  was  in  the  house, 
we  created  a  respect  for  him  by  reason  of  the 
O.  K.  Week  displav  that  he  had  made  up  to 
tic  in  with  the  Oakie  picture  currently  playing 
there.  And  then  we  were  ushered  into  the  man- 
ager's office  and  what's  the  first  thing  that  I 
see.  a  membership  certificate  for  the  Round 
Table  Club  right  in  the  most  consoicuous  part 
of  the  wall,  so  we  quickly  jumped  to  find  out 
who  the  member  was. 

Holmes?  Where  had  we  heard  of  that  man 
before.  Couldn't  place  him  for  all  our  brain- 
digsfing,  so  we  gave  it  up  until  Conrad  came 
in  himself  and  explained  the  riddle.  And  it 
was  sure  great  to  meet  and  talk  to  one  of  the 
real  active  members.  Strange  coincidence  that 
he  was  just  finished  sendin<r  off  a  complete  re- 
sume of  his  campaign  on  "Dawn  Patrol,"  and 
I  know  that  everyone  of  the  other  members 
will  be  glad  to  learn  how  Holmes  nut  over 
this  marvelous  selling  campaign.  Tt's  worth 
reading  too.     Look  for  it. 

And  visit  number  two  brought  us  face  to 
face  with  Flovd  Maxwell,  city  manager  of  the 
Fox  West  Coast  houses  and  another  real 
showman  in  every  sense  of  the  word.  Floyd 
knows  his  business  and  he  knows  his  Portland, 
which  comprises  two  important  factors  in  any 
man's  existence.  That  his  work  is  clicking 
proves  the  formula  a  good  one.  If  we  accom- 
plish   nothing    else    in    this    city,    we    will    feel 


satisfied  that  Maxwell  has  faithfully  promised 
to  keep  the  pages  of  the  Club  section  humming 
with  the  way  they  are  running  their  houses 
and  selling  their  shows.  And  since  that  is 
what  we  are  particularly  anxious  to  tell  you 
on  these  pages,  looks  like  we  all  have  some- 
thing to  look  forward  to.     Right?     I'll  say  so. 

Before  it  slips  our  mind,  we  want  to  say 
that  we  are  going  to  prepare  a  little  special 
article  dealing  with  the  way  Conrad  Holmes 
made  a  cold,  uninviting  lobby  into  a  warm  and 
homelike  place,  at  no  cost  to  the  theatre.  Just 
another  case  of  a  man  using  the  brains  that 
God  gave  him.  Showmanship?  Well,  in  this 
kind  of  a  situation  a  more  appropriate  word 
ought  to  be  coined. 

It's  always  nice  to  find  a  welcome  when 
you're  so  far  away  from  your  own  fireside,  and 
we  must  not  forget  to  thank  friend  Haskell, 
MPNews  correspondent,  for  being  on  hand  to 
greet  us  when  we  arrived  at  the  hotel,  and 
then  for  piloting  us  to  meet  some  of  the  boys. 
It's  a  great  time-saver  and  helps  eliminate  a 
lot  of  waste.  Maybe  I'll  be  able  to  reciprocate 
if  he  should  come  to  New  York  some  day  in 
the  future.     I  hope  so  anyway. 

Summer  Sundays  Are  Tough 

When  we  first  drove  through  the  streets  on 
Sunday  late  afternoon  we  were  surprised  to 
see  so  few  people  around  the  downtown  sec- 
tion. But  after  being  around  for  a  little  while 
we  find  that  the  warm  summer  Sundays  are 
mighty  limited  in  number,  therefore  the  peo- 
ple take  advantage  of  it  to  make  various  picnic 
trips  and  go  to  the  pleasure  resorts.  Naturally, 
it  murders  the  show  business,  but,  after  all,  it's 
the  kind  of  opposition  that  one  must  expect 
and  the  best  thing  to  do  is  to  take  it  with  a 
smile. 

As  a  matter  of  fact,  bellyaching  about  busi- 
ness is  not  quite  so  acute  as  in  other  spots 
we've  visited.  The  desire  to  "plug"  predomi- 
nates, and  that's  a  good  sign  right  off  the  reel. 
Showmen  who  spend  most  of  their  time  think- 
ing up  excuses  to  tell  the  boss  or  the  home 
office  because  business  is  bad,  are  generally  the 
eggs  who  don't  know  the  meaning  of  the  word 
"pin;;."  Real  showmen  are  the  boys  who  are 
always  on  the  job  and  never  let  up  for  a  mo- 
ment in  planning  to  fill  their  seats  and  keep 
the  customers  keyed  up  to  come  to  theatre. 

At  any  rate,  one  can  detect  a  most  optimistic 
undertone  when  talking  to  any  one  of  the  live- 
wire  showmen  in  this  town.  And,  for  a  wel- 
come change,  there  are  many  real  independents 
to  be  found  in  this  part  of  the  state.  We  had 
almost  despaired  of  meeting  any  of  that  almost 
rxtinct  race,  but  they  not  only  exist  here,  they 
thrive^  in  most  cases.  Which  is  a  tonic,  sez  we. 
What  sez  you? 


Inspections  Important 

FREQUENT  house  inspections,  to- 
gether with  the  members  of  the 
staff  in  charge  of  the  different  de- 
partments of  the  theatre,  result  in 
everyone  taking  special  care  to  in- 
sure a  good  rating  on  such  inspec- 
tions. 

Knowing  the  responsibility  placed 
upon  them,  the  various  department 
heads  such  as  electrician,  stage  man- 
ager, chief  operator,  chief  porter, 
chief  usher,  chief  doorman,  head 
cashier,  engineer,  etc.,  take  particu- 
lar pains  to  keep  their  allotment  of 
the  house  spick  and  span.  Some  of 
these  houses  are  perfect  models  of 
cleanliness,    inside    and    outside. 


62 


Motion   Picture   News 


August    16,1  930 


MANACtI?r  KOIJND  TABLE  CLUB! 


PERSONALITIES 


Under  this  heading  we  shall  publish  news  paragraphs  about  managers  and  exhibitors  all  over  the 
country.  If  you  want  to  know  where  your  brother  showmen  are  located  and  when  they  move  from 
place  to  place,  keep  in  touch  with  this  page  all  the  time.  Items  for  publication  under  this  heading 
should  be  addressed  to  "Chick"  Lewis  and  will  appear  the  week  following  receipt. 


R.  L.  FAIR  will  be  resident  man- 
ager of  the  Meralta  Theatre  in  Dow- 
ney, Cal.  House  was  bought  recently 
by  Earl  L.  Halburg,  with  whom  Fair 

has  been  associated  for  six  years. 

*  *     * 

HARRY  SILVER,  manager  of  the 
Palace  in  Hamilton,  Ohio,  vacation- 
ing in  Chicago,  met  a  couple  of  stick- 
up    men.     Minus    ninety    bucks,    but 

wiser. 

*  *     * 

MILLARD  BLAETTNER,  man- 
ager of  R-K-O  Colonial  in  Dayton, 
Ohio,  has  been  switched  to  the  Strand, 
succeeding  Claude  Miller.  Danny 
McNatt     of     Keith's     in     Cincinnatti, 

steps  into  the  Colonial. 

*  *     * 

ANDREW  ROY  steps  out  of  the 
managing  directorship  of  the  Para- 
mount in  Syracuse,  N.  Y.,  and  goes 
to  Gary,  Ind.,  on  his  promotion  to  city 

manager. 

*  *     * 

ROY  REED  remains  as  manager 
of  the  Strand  Theatre  in  Long  Beach, 
Calif.,  on  ownership  switch. 

*  *     * 

CHAS.  W.  FURNAS  is  manager  of 
the  re-opened   Buzz  Theatre  in  West 

Milton,  Ohio. 

*  *     * 

RICHARD  MOSS,  manager  of  the 
Raymond  Theatre  is  now  at  the  Flor- 
ence    in     Pasadena,     Calif.       Former 

house  dark. 

*  *     * 

HENRY  SOMMERS  is  new  man- 
ager of  the  Albee  in  Cincinnatti,  suc- 
ceeding Cliff  Boyd,  who  deserts  show 
business.  Mark  Silvers  of  San  Fran- 
cisco steps  into  the  Lyric  manager- 
ship vacated  by  Sommers. 

O.  G.  FINLEY  is  managing  the 
Victory  in  Tampa,  Fla.  House  dark 
all  summer,  now  re-opened.  James 
T.  Newman  of  the  Strand  takes  over 
reigns  at  Finley's  former  house,  the 
Franklin.      Strand    will    be    closed    to 

permit  adoption  of  policy  by  Victory. 

*  *     * 

HARVEY    "DOC"    ARLINGTON 

has  resigned  from  his  connection  with 

the  local  Publix  house  in  Muncie,  Ind. 

*  *     * 

HAROLD  WRIGHT  will  handle 
the  new  theatre  in  Hollister,  Califor- 
nia, which  is  to  open  shortly. 


T.  H.  DUCKETT,  JR.,  manager  of 
the  Vernon  Theatre,  Vernon,  Texas, 
has  resigned  that  post  to  accept  a 
position  with  the  Griffith  Bros.  Amuse- 
ment Co.  of  Oklahoma  City. 
%     ^     ^ 

LLOYD  ANTHONY  is  the  man- 
ager of  the  newly  decorated  Pastime 
Theatre  of  Bearden,  Arkansas. 

*  *     * 

MILLARD  GREER,  former  oper- 
ator of  the  Omar  Theatre  at  Schuyler, 
Neb.,   has   taken   over   the   managerial 

reins  of  that  house. 

*  *     * 

J.  T.  HUGHES,  former  manager  of 
Publix  Theatres  at  Ranger  and  Paris, 
Texas,  has  gone  to  Breckenridge  to 
assume  his  duties  as  manager  of  the 
local  Publix  houses. 

*  *     * 

JOHN  HASSETT  has  been  pro- 
moted to  the  manager  of  the  Maine 
Theatre   in   Portland,   Maine. 

*  *     * 

PAUL  SHAY  is  the  managing  di- 
rector  of    the    Paramount   Theatre    in 

Syracuse,  N.  Y. 

*  *     * 

GEORGE  B.  GORDON,  former 
manager  of  the  Portland  Theatre  in 
Portland,  Maine,  has  returned  to  that 
theatre  after  an  absence  of  two  and  a 

half  years. 

*  *     * 

JULIAN  HARVEY,  veteran  the- 
atre man,  has  assumed  the  manage- 
ment   of    the    National    Theatre,    San 

Jose,   Cal. 

*  *     * 

CAROL  F.  WINCHESTER  will  be- 
come the  new  assistant  manager  of  the 
Fox  Theatre,   Detroit,   Mich. 

*  *     * 

W.  CLYDE  GARDNER  is  the  as- 
sistant manager  of  the  Warner 
Brothers  Earle  Theatre  in  Washing- 
ton,  D.  C. 

T.  L.  HEINRICH,  manager  of  the 
Hippodrome  Theatre  in  Lancaster, 
Ohio,  has  been  transferred  to  take 
charge  of  the  Ohio  and  Lyric  Theatres 

in  Piqua,  Ohio. 

*  *     * 

BYRON  FARLEY  is  the  new  man- 
ager of  I  he  Warner  Brothers  Troy 
Theatre,  Troy,   X.  Y. 


WILFRED  TULLY  will  manage 
the  Empire  Theatre  in  New  Bedford, 
Mass.,   when   that   house   opens   early 

in   August. 

*  *     * 

VINCENT  SMITH  has  been  ap- 
pointed manager  of  the  Capitol  The- 
atre in  Springfield,  Mass. 

C.  T.  LAIDLAW,  manager  of  the 
Liberty  Theatre  in  Dayton,  Wash- 
ington, gave  an  interesting  talk  on 
sound  equipment  at  a  recent  Kiwanis 
luncheon. 

JESS  DAY  has  been  selected  to 
manage  the  Orpheum  Theatre  in  Des 

Moines. 

*  *     * 

PAUL  GREY,  former  New  York 
publicity  man,  and  now  a  resident  of 
Dayton,  Ohio,  has  taken  over  opera- 
tion of  the  Salem  Theatre.  Gray  also 
plans    the    construction    of    a   $75,000 

house  in  the  suburbs. 

*  *     * 

JACK  EDWARDS,  former  pub- 
licity director  for  the  Orpheum  in 
San  Diego,  Cal.,  has  been  recently 
appointed  to  manager  of  the  house 
succeeding  W.  C.  Welch,  who  goes 
to  Oakland. 

*  *     * 

HARRY  G.  REES  is  the  new  man- 
ager of  the  Strand  Theatre  in  Greens- 
burg,  Pa. 

*  *     * 

IRVING  DUNN  will  become  the 
manager  of  the  Rialto  Theatre  in  Nor- 
walk,  Conn. 

*  *     * 

JOSEPH  C.  KELLY  has  been 
named  as  manager  for  the  Warner 
Bros.  New  Park  Theatre  in  Johns- 
town, Pa. 

*  *     * 

GEORGE   E.   FRENCH  has  taken 

up  his  duties  as  Assistant  Manager  of 
the   Fox-Poli  in  Springfield,  Mass. 

*  *     * 

GEORGE  REISING  is  now  at  the 
Empress  Theatre  in  Norwalk,  Conn, 
succeeding  Ray  Weiss  as  Assistant 
Manager  when  the  latter  left  to 
assume   managership   of   the   Regent. 

C.  H.  PRESTON  of  New  York 
takes  over  the  managerial  reigns  of 
the  Schade  Theatre  in  Sandusky, 
Ohi.o.   succeeding   George  J.    Schade. 


August    1  0  ,    1930 


Motion  Picture  News 


63 


MANACE-RT  HOUND  TABLE-  CLUB 


Usher  Ran  Theatre 
In  Plan  Introduced 
By  Mgr.  Paul  Krier 


In  order  to  instill  more  har- 
mony and  co-operation  among 
his  employees,  Paul  Krier, 
manager  of  the  Valencia  The- 
atre in  Walsenburg,  Colo.,  de- 
cided to  engineer  a  novel  plan 
=—-—~— =— ~——~~~~~~~^^m      at  theatre. 

Krier's  plan  was  to  allow  the  employees  to  handle  the  theatre 
for  a  week  at  a  time  and  his  first  volunteer  was  Peter  Swagel, 
one  of  his  ushers,  the  youngest  on  the  staff,  in  fact,  who, 
though  only  fifteen  years  old  was  first  to  respond  to  Krier's  call. 

He  showed  a  natural  ap- 
titude towards  managing  by 
announcing,  after  a  day  in 
office,  that  he  was  going  to 
give  a  free  show  to  all  of 
the  newsboys  in  the  town. 
He  had  been  a  newsboy 
himself  before  breaking  in- 
to the  theatre  business,  and 
he  wanted  his  former  con- 
temporaries to  share  his 
success  with  him. 

According  to  Krier,  this 
new  stunt  is  meeting  with 
great  success  and  it  has  al- 
so turned  out  to  be  a  good 
business  builder  due  to  the 
word  -  of  -  mouth  publicity 
that  circulated  around  the 
town  as  the  natives  talked 
about  the  youth  handling 
the  theatre.  Perhaps,  you, 
too,  would  like  to  use  a 
stunt  of  this  sort  and  if  so  it  would  pay  you  to  sit  down  and 
dope  out  the  best  ways  to  use  the  idea,  taking  into  considera- 
tion your  local  conditions.  We  want  to  thank  Paul  for  pass- 
ing this  along  to  us  and  we  hope  that  he  is  going  to  continue 
his  activity.  Let's  hear  from  you  more  often  in  the  future  Paul, 
so  that  we  can  be  posted  on  your  work.  (Psst — The  kid's  wise 
—Note  M.  P.  News  and  Club  Certificate.) 


Free  Parking  For 
Two  Hours  Is  Latest 
O'Connell    Stunt 


/  TWO  IHMil 
n  PARKING ; 


The  first  showman  in  Tole- 
do, Ohio,  to  install  sound 
equipment  and,  in  fact,  one  of 
the  first  in  the  country  to  pre- 
sent the  "talking  pictures," 
Jack  O'Connell,  Managing  Di- 
rector of  the  Vita  -  Temple 
Theatre,  again  steps  to  the  front  by  inaugurating  the  first  free 
parking  space  for  theatre  patrons  in  his  city. 

In  order  to  keep  right  up  with  the  rest  of  the  big  city  show- 
men who  were  all  featuring  free  parking,  O'Connell  tied-up 
with  a  garage  a  hundred  feet  away  and  arranged  for  free  park- 
ing space.  The  garage  consent- 
ed to  the  plan  he  proposed  and 
the  next  day  O'Connell  broke 
into  the  papers  with  his  ad 
which  created  quite  a  sensation 
around  the  city. 

To    make    sure    that    persons 
attending  the  theatre  would  not 
decide  to   walk   about   the   city 
before  returning  for  the  car,  he 
set  a  time  limit  of  two  hours, 
which,  after  all,  is  ample  enough 
time.   In  fact,  the  time  limit  had 
to  be  set  since  the  garage  is  lo- 
cated in  one  of  the  busiest  sec- 
tions of  the  town.   As  the  pros- 
pective patrons   to  the  theatre 
drove  into  the  garage  they  were 
handed    a    claim    check    which 
they  were  supposed  to  present 
at  the  theatre   box-office   where   it   was   stamped   paid.     Upon 
presentation  of  the  check  at  the  garage  the  car  was  given  out. 
With  plenty  of  cars  pulling  into  the  garage,  the  success  of 
O  Connell's  stunt   was   seen  and   better   business   was  assured. 


UNTIL  SEPT.  1 S  T 
VITA-TEMPLE  PAT- 
RONS ATTENDING 
AFTER  6  P.  M.  ANY 
DAY  CAN  PARK 
THEIR  CARS  FREE 
FOR  TWO  HOURS  AT 
RICHARDSON  r,A- 
RACE.  DRIVE  IN 
AND  JUST  SAY  VITA- 
TEMPLE. 


mm/ 


t^m, 


WARMING  UP  A  COLD  SPOT! 

Portland,  Ore. 

We  learned  a  good  lesson  from  Conrad  Holmes 
up  in  Portland,  Ore.,  when  he  showed  us  how  he 
took  an  otherwise  cold  and  uninviting  long  lobby 
and  converted  it  into  as  pretty  and  warm  an 
entrance  as  you  would  find  in  many  a  mile  of 
travel — big  cities  not  excepted. 

The  Paramount  Theatre,  which  he  manages,  con- 
tains some  beautiful  furniture  and  art  pieces,  but, 
unfortunately,  they  were  "hidden,"  as  it  were,  up 
on  a  promenade  on  the  third  floor.  Rarely  seen 
or  visited  by  the  patrons- 

After  doping  the  situation  out  for  a  while,  he 
moved- many  of  the  pieces  down  into  the  roomy 
entrance  foyer  and  so  arranged  them  as  to  give 
the  place  a  warm  and  "homey"  atmosphere.  The 
effect  is  really  beautiful  and  adds  much  to  the 
attractiveness  of  the  theatre.  The  first  impression 
seems  to  stay  with  you  even  after  you  are  seated 
in  the  theatre.  Small  pieces  of  statuary,  big  and 
expensive  vases,  all  tastefully  placed  where  they 
will  help  create  an  impression  of  congeniality. 
Concealed  baby  spots  emphasize  this  or  that  piece. 
Altogether,  boys,  Holmes  has  made  this  entrance 
a  thing  of  comfort  and  beauty.  And  make  believe 
the  women-folks  don't  stop  to  look  over  some  of 
those  antique  pieces  of  furniture!  I  stood  there 
ten  minutes,  and  with  only  one  or  two  exceptions, 
they  either  stopped  to  study  the  stuff  or  paused 
to  look  the  whole  thing  over  before  they  passed 
on  into  the  auditorium.  And  don't  forget  that 
most  of  those  ladies  have  probably  been  in  the 
house  dozens  of  times  before.  But  still  they  can't 
seem  to  get  enough  of  a  look. 

There  are  a  thousand  theatres  in  the  country 
where  equally  as  cold  an  entrance  foyer  or  lobby 
could  be  made  beautiful.  All  you  need  do  is  to 
study  your  own  theatre  and  see  what  can  be  done 
to  improve  the  appearance  of  the  place  all  the  way 
through,  especially  where  the  customers  must  pass 
on  their  way  to  see  your  show. 

Think  it  over,  you  other  high-powered  showmen. 
Maybe  this  will  serve  as  a  good  suggestion. 

"Chick" 


As  he  has  been  pretty  busy 
Prettiest  Waitress  P""ing #  the  Publix  Houses 
r^         1*7-  k   xtt'  across  in   Youngstown,   Ohio, 

Oag  Was  A  Winner       we  feel  that  any  account,  no 

For    "Sig"    Solomon       matter  how  small  of  SS.  Sol- 

.    °  omon  s  work  will  be  welcomed 

by  his  fellow-members  in  the 
Round  Table  Club,  so  we  want  to  tell  you  a  little  about  the 
contest  he  arranged  among  the  waitresses  of  the  city,  in  con- 
junction with  his  showing  of  "Love  Among  the  Millionaires"  to 
determine  the  most  attractive  waitress  in  Youngstown. 

Each  restaurant  and  confectionery  store  was  permitted  to 
enter  one  girl,  who  appeared  on  the  stage  of  the  State  Theatre 
several  evenings  in  advance  of  the  engagement  of  the  picture. 
Selections  were  made  by  applause  of  the  audience,  and  naturally 
the  girls  had  a  lot  of  "rooters"  in  the  audience. 

With  every  girl  acting  as  a  "walking  and  talking"  ad  for  the 
picture,  and  the  newspapers  picking  up  the  story,  it  is  small 
wonder  that  "S.  S."  clicked  again.  We  hope  that  when  he  is 
less  busy  he  will  find  time  to  sit  down  and  send  us  a  nice  long 
story  setting  forth  his  recent  activities  because  we  know  they 
are  bound  to  contain  many  valuable  points  of  interest.  How 
about  it,  "S.  S."?    Can  we  count  on  it? 


64 


Motion  Picture  News 


August    16,    1930 


MANAGER!'  ROUND  TABLE  CLUB 


-«.v-^m^-»^ 


AND  HE  WAS  A 

) 

MASTER   SHOWMAN, 

TOO! 
POSTCARDS 

LEON  0.  MUMFORD 

FROM 
DENVER,  COLORADO 

Col.  W.  F.  (Buffalo  Bill)  Cody 

Flittered  Cut-out 
Letters  On  Stage 
Commands  Interest 


A  couple  of  unique  stunts 
were  engineered  recently  by 
J.  F.  Thames,  Jr.,  manager  of 
the  Saenger  Theatre  in  Vicks- 
burg,  Miss.,  to  plug  his  show- 
ing of  "The  Cuckoos.'' 

One  of  the  stunts  consisted 
of  having  flittered  cut-out  letters  on  the  stage  for  four  days 
preceding  the  engagement;  the  letters  spelling  out  the  title  of 
picture.  During  the  showing  of  the  trailer  on  "Cuckoos,"  one 
of  the  ushers  dressed  in  a  "Cuckoo"  outfit,  played  and  danced 
around  the  flittered  letters.  This  stunt  helped  to  focus  atten- 
tion on  the  title  of  picture  and  to  convey  the  impression  as  to 
the  comical  situations  to  be  found  in  the  picture. 

For  a  lobby  display,  Thames  painted  a  display  board  and 
inserted  an  old  cuckoo  clock  on  the  top.  Wires  led  from  this 
clock  and  were  pulled  by  a  small  boy  behind  the  display  which 
caused  the  clock  to  'Cuckoo'  at  patrons  as  they  entered  and  left 
the  theatre.  This  stunt  was  used  one  week  in  advance  and  dur- 
ing the  engagement. 

Both  gags  went  over  successfully  and  did  a  lot  towards  help- 
ing receipts  at  the  box-office.  We  would  like  to  call  your  at- 
tention to  the  fact  that  the  flittered  letters  angle  would  be  a 
good  thing  for  you  to  try  in  case  you  are  looking  for  a  little 
novelty.  Whereas  in  the  past,  and  even  yet,  showmen  have 
placed  twenty-four  sheetboards  on  the  stage,  this  angle  seems 
also  to  be  of  value  and  we  think  that  if  it  fits  in  with  your  local 
condition  it  would  be  a  good  angle  for  you  to  use  on  any  film 
of  merit  you  want  to  sell. 


Street  Parade  Was 
FeatureOf  Holden's 
Recent  Show  Work 


It  "beats  the  band"  the  way 
Earle  Holden,  manager  of  the 
Fairfax  Theatre  in  Miami, 
Fla.,  ties  up  with  local  band 
whenever  he  thinks  that  his 
feature  attraction  needs  a  lot 
of   drum   beating.    And   when 

he  played  "With  Byrd  at  the  South  Pole"  he  decided  to  give 

it  plenty  of  publicity. 

As  the  photos  will  show,  you  can  see  how  Earle  tied  up  with 

the   local   Junior   Chamber   of   Commerce,   an   organization    of 


young  men  who  are  always  boosting  .Miami.  The  boys  had  a 
hand  of  their  own  and  this  was  pressed  into  service  to  plug 
the  picture.  They  paraded  about  the  main  streets  of  the  town 
and  carried  banners  announcing  their  destination.  When  they 
arrived  at  the  theatre  the)  were  presented  with  a  picture  of 
Commander  Byrd  and  this  was  the  signal  for  the  newspapers 
to  pick  up  the  story.  They  did.  And  the  next  day  the  Fairfax 
was  represented  in  every  paper  in  Miami. 

This  angle  was  not  the  only  one  that  Earle  used  to  merchan- 
dise the  show.    He  tied  up  with  one  of  the  local  papers  and 


arranged  to  run  a  contest  to  decide  what  child  in  Miami  pos- 
sessed a  dog  as  near  alike  as  Igloo,  the  canine  which  accom- 
panied Byrd  on  his  trip  to  the  South  Pole.  For  the  10  nearest 
likenesses  tickets  were  presented  to  the  dog  owners.  Plenty  of 
publicity  was  secured  at  no  cost  to  the  theatre  and  a  good  deal 
of  comment  was  rife  about  the  town. 

In  order  to  draw  still  more  attention  to  the  film,  Earle  erected 
a  large  locomotive  bell  in  front  of  the  theatre.  The  bell  was 
rung  five  minutes  before  the  starting  of  the  performances  and 
could  be  heard  five  blocks  away.  As  this  was  the  first  time  a 
thing  of  this  sort  had  been  done  in  Miami,  especially  on  the 
Main  Street,  a  great  deal  of  word-of-mouth  publicity  resulted, 
all  of  which  tended  to  increase  Earle's  box-office  and,  as  usual, 
click  for  him. 


Gold  Rush  Filled 
Coffers  At  Senate 
For    R.   C.    Rogers 


With  almost  every  house  in 
Detroit  giving  away  a  Ford 
car  it  was  up  to  R.  C.  Rogers, 
manager  of  the  Senate  Thea- 
tre in  the  Michigan  City  to 
follow  suit.  He  did;  but  it 
wasn't  so  hot,  due  to  the  fact 
that  the  cars  were  pretty  expensive  for  his  house  to  give  away 
and  every  penny  had  to  be  watched  to  make  sure  that  the  idea 
would  pay  for  itself.  This  gave  Rogers  very  little  opportunity 
to  advertise.  So  he  felt  that  something  else  had  to  be  done. 
Hitting  upon  a  plan,  since  he  felt  that  a  good  many  persons 
would  much  rather  have  cash  than  an  auto,  he  decided  to  give 
away  two  hundred  dollars  in  gold.  He  started  off  his  campaign 
with  a  trailer  stating  that  the  theatre  was  going  to  give  away 
gold.  This  was  followed  up  with  5,000  handbills  and  then 
closed  with  the  giving  away  of  a  numbered  coupon  to  every 
paid  admission  for  ten  days  before  the  awards. 

Three  days  before  the  money  was  given  away,  Rogers  hired 
an  actor,  dressed  him  in  a  prospector's  costume,  which  included 
boots,  gun,  etc.,  and  sent  him  out  to  plug  the  stunt.  A  minia- 
ture covered  wagon  was  built  and  as  the  prospector  went  about 
the  streets  he  would  pull  the  wagon  along  with  him.  The  sides 
of  it  were  lettered :  "I'm  on  my  way  to  the  Senate  Gold  Rush." 
In  addition  to  this  5,000  pay  envelopes,  which  Rogers  promoted 
from  the  local  bank,  were  passed  out.  The  envelopes  contained 
a  small  card  plugging  the  drawing. 

The  stunt  went  over  great  and  though  the  house  seats  1200 
it  was  found  necessary,  on  the  night  of  the  awards,  to  turn 
away  about  350  people.  We  understand  that  it  will  be  repeated 
again  in  two  weeks  and  we  know  that  if  he  adds  any  new 
angles  to  it,  Rogers  will  pass  it  along  to  us.     Right,  "R.  C"? 

A  Brooklyn  Showwoman 

It  has  been  called  to  our  attention  recently  that  we 
sort  of  overlooked  some  live-wire  showmanship  being 
displayed  over  in  Brooklyn,  N.  Y.,  by  a  woman.  This 
showwoman.  Miss  Chelle  Janis,  the  only  lady  man- 
ager on  the  Loew  Circuit,  has  been  turning  out  some 
great  stuff  at  the  Century  Theatre.  In  the  past  the  Cen- 
tury has  never  made  a  record  for  sensational  business, 
so  it  came  as  a  pleasant  surprise  to  us  to  hear  that 
Miss  Janis  has  been  turning  in  excellent  records  with 
surprising  consistency. 

The  work  that  she  is  doing  along  the  exploitation  and 
publicity  lines  is  the  medium  attributed  to  the  success 
of  the  house.  One  of  her  latest  gags  was  a  "Dog  Beauty 
Show,"  in  which  prices  were  given  for  the  cutest,  the 
ugliest,  the  biggest  and  the  smartest  dog  in  the  neigh- 
borhood. This  stunt  was  worked  in  connection  with 
"Hot  Dog,"  one  of  Metro's  animal  shorts;  and  what 
we'd  like  to  point  out  now  is  the  fact  that  Miss  Janis 
was  wide-awake  enough  to  cash  in  on  the  shorts — thus 
proving  our  assertion  that  one  and  two  reelers  are 
money  makers  in  any  man's  house  and  are  more  than 
deserving  of  any  publicity  you  give  them. 

We  hope  to  hear  more  of  Miss  Janis'  work  in  the 
very  near  future  and  it  would  be  indeed  a  pleasure  to 
pass  it  along. 


August   16 ,   19  3  0 


Motion    Picture    News 


65 


MANAGER!'  ROUND  TABLE  CLUB 


When  a  showman  promoted 
Tdl  Thousand  IrOIl  ten  thousand  dollars  from  a 
»«■/-,.  »  t>  bank  and  gave  it  away  to  pa- 

MenLrlVenAwayoy  trons  of  his  theatre  it  was 
C*  r\  Aa.  \K  Orllnm  time  for  us  to  look  into  the 
\jeOrge      *>«      wQlUm      matter;   but  when  we  started 

"  to  investigate  and  found  that 
G.  B.  Odium,  publicity  director  of  the  Capitol  Theatre  in 
Wheeling,  W.  Va.,  was  behind  the  stunt  we  knew  that  there 
was  a  catch. 

The  whole  plan  though  was  run  right,  according  to  advertise- 
ments. This  is  how  it  happened.  Odium,  working  hard  as 
usual,  promoted  the  co-operation  of 
one  of  the  local  banks  and  the  bank 
agreed  to  furnish  a  check  for  one  dol- 
lar to  every  patron  purchasing  a  tick- 
et, the  check  to  be  used  for  starting 
an  account. 

The  check  was  negotiable  only  when 
used  as  a  deposit  to  open  a  new  sav- 
ings account,  combined  with  one  dol- 
lar and  carried  on  deposit  for  six 
months.  The  stunt  went  over  very  well 
and,  in  the  cut  we  are  showing  you, 
you  can  see  how  Odium  cashed  in  on 
it  by  advertising,  with  cut-out  letters 
atop  the  marque,  that  ten  thousand 
dollars  were  to  be  given  away.  And  if 
signs  like  that  didn't  have  the  same 
stopping  effect  as  a  danger  sign  then 
"G.  B."  doesn't  know  his  business.  And  we  can't  say  that,  be- 
cause he  also  pulled  a  good  one  for  a  theatre  plug. 

He  made  up  a  number  of  heralds  in  coupon  style,  each  con- 
taining a  letter  such  as:  "C  is  for  Cool  Comfort,"  "A  is  for 
Admiration  expressed  by  each  patron  for  Capitol  shows,"  and 
so  on.  The  idea  was  to  secure  a  complete  set  making  up  the 
name  Capitol.  Upon  presentation  of  the  set,  the  bearer  was 
admitted  to  the  theatre.  This  idea,  too,  also  went  over  and 
since  these  two  accounts  are  all  that  we  have  on  hand  of 
"G.  B." '  recent  work  we  will  have  to  sign  off  until  he  sends 
us   in  his   next   contribution.    And   we   hope   it   will    be   soon. 


Austin  P.  Drohan 
Puts  Personal  En- 
dorsement On  Show 


One  of  the  most  effective 
forms  of  newspaper  advertis- 
ing which  a  showman  can  use 
is  that  of  the  "personal  en- 
dorsement" in  his  ad.  We  have 
many  times  stressed  the  fact 
that  if  a  showman  has  made  a 
name  for  himself  in  his  town,  he  will  generally  find,  when  he 
has  a  picture  that  he  is  sure  will  click  with  his  patrons,  one 
of  his  best  moves  is  to  run  a  personal  endorsement  of  it.  Know- 
ing his  town  as  he  does,  and  feeling  sure  that  they  would  take 
heed,  Austin  P.  Drohan,  manager  of  the  Capitol  Theatre  in 
Chatham,  Ontario,  Canada,  ran  one  in  his  local  paper. 

In  order  that  you  may  see  the  type  of  copy  that  went  into 
the  make-up  we  are  reprinting  it.  The  endorsement  appeared 
in  a  box  in  the  regular  ad  and  under  the  heading  "Mr.  Drohan's 
Personal  Endorsation,"  read: 

"In  view  of  the  insistent  public  demand  from  all  parts 
of  the  country,  I  consider  myself  fortunate  indeed,  in 
securing  for  this  theatre,  the  splendid  picture  "Ladies 
of  Leisure."  With  so  many  exceptionally  fine  pictures 
being  produced  and  shown  it  is  a  matter  of  difficult 
discrimination  to  recommend  one  as  a  really  outstand- 
ing performance.  However,  despite  this  fact,  I  have 
no  hesitation  whatever  in  heartily  recommending  this 
picture,  as  one  of  the  finest  and  most  entertaining  that 
it  has  been  my  privilege  to  show  in  Chatham.  It  is  a 
picture  you  should  not  miss;  one  that  I  am  confident 
you  will  really  enjoy." 
and  was  signed  by  Drohan. 

The  angle  clicked  and  the  house,  as  a  result,  came  in  for  in- 
creased business  during  the  run  of  the  film.  We  would  like 
to  stress  the  fact  that  this  can  be  overworked,  too,  and  it  would 
be  well  for  you  to  use  it  only  when  you  have  a  picture  or  mes- 
sage of  special  import.  We  want  to  thank  Mr.  Drohan  for 
sending  this  in  to  us  and  we  hope  to  hear  from  him  again,  very 
soon. 


TEN  CENT  "SPECIALS" 

Just  the  thing  for  a  box  office  booster.  A  short 
time  ago,  Joe  Murdock  of  the  Rowland  Theatre  in 
Wilkinsburg,  Pa.,  pulled  one.  He  advertised  that 
between  1:00  and  1:30  P.M.  admission  to  everybody 
would  be  ten  cents,  a  big  price  slash.  For  hours 
before  the  house  was  opened  they  were  lined  up. 
Business  was  more  than  tripled  in  that  half  hour 
and  the  best  part  of  the  stunt  was  the  fact  that 
it  showed  an  increase  and  not  a  decrease  as  most 
of  the  persons  who  attended  the  special  show 
would  not  ordinarily  have  paid  the  regular  price. 

This  stunt  can  be  worked  in  many  different  ways. 
You  ca.n  feature  a  Scotch  matinee  and  offer  bar- 
gain prices,  two  tickets  for  one  admission — or  you 
can  work  it  with  the  dime  straight  admission. 
At  any  rate,  if  your  local  conditions  will  permit, 
give  it  a  try  and  we  think  that  it  will  help  business 
a  lot  as  well  as  boosting  your  local  good-will  stock. 


Local  Exposition 
Enabled  Fulton  To 
Secure  Publicity 


When  you  can  grab  off  a 
place  in  a  street  parade  being 
sponsored  by  a  Chamber  of 
Commerce  you  can  then  say 
that  you  rate  pretty  high  with 
the  local  moguls  who  run  your 
town;  and  R.  K.  Fulton,  man- 
ager of  the  Broadway  Theatre  in  Council  Bluffs,  la.,  is  entitled 
to  say  it. 

He  got  a  great  break  recently  when  the  Council  Bluffs  Cham- 
ber of  Commerce  planned  to  usher  in  their  annual  exposition 
with  a  street  parade.  The  parade  this  year  was  devoted  to 
showing  the  various  stages  of  transportation  right  up  to  the 
present  day.  When  Fulton  heard  this  and  realized  that  he  was 
playing  "Montana  Moon"  at  the  same  time  he  hustled  out  and 
secured  a  covered  wagon  to  enter  in  the  parade.  In  one  of  the 
photos  we  are  showing  you  can  see  the  wagon,  preceded  by  a 
twenty-four  piece  band  and  a  motorcycle  escort,  going  through 
the  main  street  of  the  town;  and  from  the  crowds  lining  the 
sidewalk  it  was  easy  to  deduce  that  nearly  all  of  them  would 
be  present  that  night  when  the  picture  unreeled. 

It  was  no  soft  job  to  crash  this  parade  as  it  was  not  engi- 
neered for  any  sort  of  advertising  medium  but  in  view  of  the 
fact  that  Fulton  had  helped  the  Chamber  many  times  and  taken 
an  active  interest  in  the  affair  he  was  permitted  to  enter  the 
ballyhoo. 


The  other  photo  shows  the  unusually  attractive  aeroplane  dis- 
play he  arranged  in  his  lobby  as  a  plug  for  "Young  Eagles." 

Two  miniature  planes  that  had  recently  been  acclaimed  first 
and  second  winners  of  a  contest  conducted  by  a  local  depart- 
ment store  seemed  to  claim  more  interest  than  anything  else 
due  to  their  being  made  by  local  boys. 

Also  included  in  the  lobby  display  were  artwork  and  cut-outs, 
and  various  types  of  aeroplane  motors  which  had  been  loaned 
by  the  Omaha  Airways  Co. 

In  addition  to  the  array  of  aeroplane  effects  in  the  lobby, 
pennants  were  strung  up  and  down  the  front  of  the  building 
and  then  to  the  canopy. 

With  these  couple  of  accounts  just  part  of  the  work  he  turns 
out,  it  is  small  wonder  that  he  is  talked  about  in  all  the  towns 
around   Council   Bluffs. 


66 


Motion    Picture    News 


August    16 ,    1930 


MANACEiJJ'  POUND  TABLE  CLUB 


Concealing  Names 
In  Want  Ads  Are 
Boost  To  Business 


A  very  good  way  of  securing 
publicity,  and  at  the  same  time 
boosting  up  the  theatre's 
good-will  stock  with  the  local 
newspaper,  was  used  by  Roy 
L.  Smart,  manager  of  the 
Broadhurst  Theatre  in  High 
Point,  N.  C,  on  a  recent  campaign. 

Through  the  tie-up,  the  theatre  netted  the  following  space: 
On  Sundays,  Tuesdays  and  Thursdays,  approximately  three 
inches  on  the  front  page.  On  Mondays,  Wednesdays  and  Fri- 
days, 18  inches  on  some  page  other  than  the  amusement  page. 
The  paper  used  a  four-inch  display  on  the  classified  page 
and  mentioned  the  name  of  theatre  quite  a  number  of  times 
in  the  classified  columns. 

Each  day  the  paper  used  in  its  classified  columns  a  list  of 
twenty  names.  The  people  whose  names  appeared  received 
one  ticket  with  the  following  restrictions:  "The  ticket  is  dated 
and  is  good  only  within  three  days  after  the  name  was  pub- 
lished. It  is  not  transferable  and  must  be  called  for  at  the 
newspaper  office  in  person  by  the  one  whose  name  appeared. 
At  the  present  time  Smart  is  using  simply  the  name  between 
classified  ads ;  this  being  in  order  to  make  them  easy  to  find. 
Soon  however,  he  expects  to  use  each  name  in  a  separate  little 
message  of  which  the  following  is  a  sample:  "REWARD! 
You  will  be  rewarded  by  bargains  if  you  read  these  ads.  If 
you  find  your  name  you  will  be  entitled  to  a  complimentary 
ticket  to  one  of  those  good  Broadhurst  shows.  We  have  a 
ticket  for  A.  B.  Smith." 

The  newspaper  was  more  than  pleased  with  his  plan,  par- 
ticularly since  it  helped  their  advertisers.  We  are  glad  to  see 
that  Roy  is  continuing  his  up-to-the-minute  showmanship,  and 
we  know  he  will  continue  to  be  an  active  contributor  to  the 
Club  pages. 


One  of  the  reasons  for  C.  J. 
Latta's  success  as  a  showman 
is  the  fact  that  no  matter 
where  he  goes  he  can  general- 
ly secure  the  co-operation  of 
every  local  newspaper.  His 
latest  stunt  was  engineered 
with  one  of  the  New  Haven  sheets  and  enabled  him  to  secure 
model  airplane  display  for  his  mezzanine  floor  in  the  Roger 
Sherman  Theatre. 


Latta  Secured  A 
Corking  Aviation 
Display  For  House 


The  paper  had  been  running  a  model  airplane  building  con- 
test in  conjunction  with  a  local  organization,  composed  of 
young  boys,  called  the  "American  Sky  Cadets."  The  boys  had 
entered  model  planes  in  the  event  and  on  the  day  of  the  judg- 
ing Latta  offered  to  entertain  the  Cadets  at  his  house  on  the 
Saturday  morning  directly  after  the  planes  had   been  picked. 

The  newspaper  readily  consented  to  his  plan  and  for  three 
days  they  ran  a  special  notice  about  it  in  their  columns.  In 
this  manner  Latta  secured  some  valuable  newspaper  space  ab- 
solutely free  of  charge.  On  the  day  of  the  contest  the  Cadits, 
carrying  a  banner  labeled:  "The  American  Sky  Cadets,  Going 
to  See  'Young  Man  of  Manhattan'  at  the  Roger  Sherman  Thea- 


tre," marched  to  the  house  and  posed  in  front  of  it  for  the 
photo  we  are  showing  with  this  story.  The  photo  appeared 
later  on  in  the  newspaper  and  Latta  managed  in  this  way  to 
get  a  follow-up. 

When  his  regular  patrons  saw  the  beautiful  display  of  model 
planes  that  he  had  arranged  on  the  mezzanine  they  were  very 
enthusiastic  in  their  praise  of  it  and  the  subsequent  word-of- 
mouth  comment  which  followed  when  they  told  their  friends 
about  it,  in  no  small  measure  aided  towards  bringing  up  the 
box-office  receipts.  We  want  to  thank  Latta  for  passing  this 
along  to  us  and  we  know  that  the  future  holds  lots  more  of 
his  live-wire  ideas  in  store  for  us. 


A  couple  of  photos  that  do 
an  awful  lot  of  talking  is  the 
way  we  might  describe  the 
two  pictures  that  accompany 
this  story  of  the  work  which 
George  Laby  is  doing  at  the 
Olympia  Theatre  in  Boston, 
Mass.,  to  bring  in  the  business. 

In  the  photo  on  the  left  you  can  note  the  way  he  plugs  his 
cooling  plant  by  means  of  a  refrigeration  lobby  where  the  key- 
note is  coolness  and  nothing  else  but.    Study  it  carefully  and 


Atmospheric  Front 
AndArtist  In  Lobby 
HelpedGeorgeLaby 


perhaps  you  can  find  an  angle  or  two  in  it  that  may  help  you 
in  plugging  your  own  cooling  plant.  We  would  also  like  to 
call  your  attention  to  the  corking  way  he  plugs  his  current 
picture  by  means  of  special  set  pieces  which  are  placed  over  the 
box  office.  The  big  cut-out  in  the  center  is  illuminated  at  night 
and  the  stars'  names  is  conspicuously  displayed.  This  medium 
has  been  found  to  be  a  very  effective  flash  especially  in  view 
of  the  fact  that  many  thousands  of  autos  pass  the  spot  daily. 

The  other  photo  shows  the  way  he  plugged  his  coming  at- 
traction "With  Byrd  at  the  South  Pole"  by  means  of  a  lobby 
sketch  artist  who  drew  pencil  portraits  of  the  patrons,  free  of 
charge.  Laby  got  in  his  plug  for  the  picture  by  mimeographing 
the  lower  half  of  the  sheet  on  which  the  portrait  was  drawn 
with  copy  on  the  film.  The  portion  of  the  lobby  where  the  ar- 
tist's work  was  very  attractively  made  up.  An  elevated  plat- 
form was  erected  with  a  proper  scenic  background,  and  special 
murals  with  copy  and  stills  on  the  coming  attractions  placed  on 
the  wall. 

We  are  glad  to  see  that  Laby  is  keeping  up  his  corking  show 
merchandising  and  let's  hope  that  his  activities  will  be  broad- 
cast from  the  Club  pages  in  the  future  as  often  as  they  have  in 
the  past.'    Right,  George? 


Willis  Had  Town 
Laughing  At  His 
Novel  Lobby  Trick 


Making  use  of  a  gag  that 
will  fit  on  any  picture  enabled 
C  R.  Willis,  manager  of  the 
Strand  Theatre  in  Meridian, 
Miss.,  to  create  a  good  deal  of 
interest  in  his  coming  picture. 
A  corner  of  the  lobby  was 
partitioned  off  with  compoboard — lettered  to  explain  nature  of 
the  contest.  Small  holes  were  cut  through  the  compo  board 
and  these  were  covered  with  screen  wire  to  prevent  anyone 
using  a  stick  to  investigate;  and  besides,  looking  through  the 
screen  also  tended  to  give  it  a  more  mysterious  effect.  Looking 
through  these  holes,  one  perceived  what  appears  to  be  a  water 
faucet  suspended  by  a  very  fine  wire  (no  pipe  connection). 
Pouring  from  this  faucet  is  a  continuous  stream  of  water.  The 
sides  and  top  were  draped  with  black  cloth  and  a  blue  flood  light 
covered  with  blue  gelatine  which  tended  to  give  it  a  further 
mysterious  effect.  The  stunt  created  plenty  of  attention  and 
was  known  as  "The  Mystery  Faucet." 


August    16 ,    19  3  0 


Motion    Picture    News 


67 


MANACE-I?r  ROIJND'TA-BLE-  CLUB 


Lovett  Founded  A 
'Cuckoo'  Club  With 
Himself    As    Chief 


With  a  good  many  years  of 
showmanship  experience  be- 
hind him,  you  can  generally 
find  J.  Fred  Lovett  right  on 
hand  when  it  comes  to  think- 
ing up  gags  to  use  in  connec- 
tion with  campaigns  on  the 
film  attractions  at  his  house. 

The  latest  stunt  he  perpetrated  was  on  "The  Cuckoos."  In 
order  to  key  up  interest  in  the  film  he  decided  to  inaugurate 
a  "Cuckoo  Club."  Announcement  to  this  effect  was  placed  in 
the  house  organ  in  advance  of  play  dates  of  the  picture.  Any- 
one who  paid  admission  to  the  theatre  was  entitled  to  join  the 
club.  Membership  cards  which  certified  that  "The  bearer  (name) 
was  a  member  in  good  standing  in  'The  Cuckoos'  "  were  is- 
sued. An  angle  that  helped  boost  up  membership  was  the  fact 
that  Lovett  was  to  send  out  the  list  of  members  to  Wheeler 
and  Woolsey  in  Hollywood,  and  this  aided  membership  con- 
siderably. The  motto  of  the  order  was  "Do  not  worry,  smile 
and  be  happy  as  you  go  through  life.  And  with  no  dues  to 
pay — even  the  Scotchmen  smiled.  (Those  who  received  mem- 
bership on  passes.) 

As  Fred  is  turning  out  some  fine  work  at  the  Royal  Theatre 
in  Providence,  Rhode  Island,  we  feel  that  he  is  going  to  be 
represented  on  our  pages  many  more  times  in  the  future,  par- 
ticularly so  since  his  house  organ  proclaims  the  theatre  "The 
Outstanding  Community  Theatre  In  The  City."  And  to  adhere 
to  that  standard,  showmanship  is  necessary. 

"Just  to  keep  the  ball  roll- 
ing," flashes  W.  P.  McGeachie, 
manager  of  the  Algoma  Thea- 
tre in  Saulte  Ste.  Marie,  Can- 
ada, "here's  a  couple  of  more 
tie-up  pages  from  my  thriving 
metropolis."     Well,   when   we 
from  "W.  P."  we  always  stop  to 
original  touches  he  has  injected 
not  disappointed. 


Two  Examples  Of 
W.  P.  McGeachie's 
Advertising  Skill 

receive  any  advertising  matter 
look  it  over  closely  to  see  what 
into  it  and,  as  usual,  we  were 


Music  Week  at  Algoma  Theatre 

Featuring  Two  Stupendous  Productions 
The  VAGABOND  KING "  and  -HONFY* 


Tbe  Diana  Grill 


ROSES 

■Or.li,  a  ROSE" 
"Ha"  with  -R«T 
John  J  Houtfon 


Tnt 
Musical  Monarch 
of  the  Movies! 


When  V"i.i  V,-  "Honey 

*TSoney|ap 
FRANK  CAPY 


P«t™»  6W  bd 


It's  Joy  Week  at  the  Algoma  IWatre 

Three  ol  a  Kmd  -  That,  Ha,J  to  6W 


m, 


KB        .     *S8» 
ik%\%       CHASING       ^ 


If  you  will  study  the  cut  closely,  you  will  note  the  various 
ways  he  works  the  products  of  the  local  dealers  into  his  copy. 
And  the  copy  is  very  well  written.  No  matter  what  the  product 
is  which  the  dealer  is  offering,  as  seen  in  the  "Vagabond  King" 
lay-out  the  copy  fits  it  to  a  "t."  As  he  was  playing  "Honey" 
right  after  the  "Vagabond  King,"  McGeachie  decided  to  label 
the  week  "Music  Week"  and  the  two  musical  pictures  served 
as  the  basis  for  the  tie-up  ad  page. 

Then  when  he  had  three  comedy  pictures  scheduled  it  was 
an  easy  matter  to  tag  it  "Joy  Week"  and  in  this  manner  go  to 
work  and  promote  another  full-page  spread.  In  the  ad  you  will 
notice  the  many  plugs  he  gets  in  for  the  theme  songs.  Due  to 
the  smallness  of  the  cut,  we  want  to  point  out  the  clever  way 
he  introduced  Marjorie  White,  who  was  to  appear  shortly  in 
"The  Golden  Calf."  In  the  ad  under  her  name  he  put  in  paren- 
thesis "The  Toronto  Star"  and  this  served  to  pep  up  interest 
in  the  picture  a  little  more  than  usual. 


Stern  And  Robinson 
Continue  To  Keep 
In  The  Front  Ranks 


If  it's  cooling  suggestions  or 
front  display  ideas  that  you 
are  looking  for  it  will  pay  you 
to  study  these  two  photos 
showing  some  of  the  work 
turned  out  by  Fleet  Robinson 
and  Harry  Stern  at  the  Capi- 
tol Theatre  in  Reading,  Pa.,  where  they  operate. 

The  display  front  in  the  left  photo  was  used  on  "Journey's 
End,"  and  by  promoting  a  bunch  of  cannon,  machine  guns, 
and  cement  bags,  the  "ace"  atmospheric  effect  was  achieved. 
Special  beaver  board  art  work  was  used  to  sell  the  films  by 
means  of  catch  lines  and  pictures. 

The  other  photo  shows  a  combination  plug  on  the  cooling 
plant  and  "Ingagi."  Knowing  these  two  showmen  as  we  do, 
we  knew  that  they  would  construct  a   front  in  keeping  with 


SI 

I    » 

ISP 

the  locale  of  the  picture  and  their  jungle  scenes,  for  the  film 
had  all  of  Reading  talking.  We  would  like  also  to  point  out  that 
another  thing  for  you  to  center  your  attention  on  at  the  present 
time  is  the  knockout  cooling  plant  display  that  they  are  featur- 
ing on  the  top  of  the  marquee. 

Beaverboard  cut-out  of  Eskimos,  a  giant  beaverboard  ther- 
mometer and  fake  icebergs  served  to  give  an  effect  that  will  take 
some  searching  to  find  the  duplicate  of  it.  The  kids  standing 
in  front  of  the  house  are  all  waiting  to  get  in  the  special  show, 
at  reduced  prices,  that  was  offered  during  the  run  of  the  cur- 
rent film.  Incidentally  we  don't  want  to  finish  this  story  with- 
out mentioning  that  the  catch  lines  "Cool  as  a  Cave"  seems 
to  be  as  good  a  line  as  any  to  portray  a  picture  of  coolness  and 
we  know  that  Robinson  and  Stern  won't  mind  if  you  decide 
to  use  it  for  your  own  house.   Are  we  right? 


"Take- A- Chance" 
Week  Clicked  Well 
For  Bill  Barron 


Following  the  idea  that 
Charlie  Carroll  of  the  Stanley 
Theatre  in  Jersey  City  pulled 
not  so  long  ago,  Bill  Barron, 
manager  of  the  Ritz  Theatre 
in  Elizabeth,  was  enabled  to 
engineer  successfully  a  "Take 
a  Chance"  week  that  went  over  to  good  b.  o.  biz. 

To  start  with,  the  screen  of  the  Ritz  was  adorned  with  world 
shots  culled  from  film  libraries  showing  all  kinds  of  idiots 
taking  all  kinds  of  chances  and  this  was  used  as  the  back- 
ground upon  which  to  play  upon  Elizabeth's  sporting  blood. 
The  lobby  was  filled  with  cut-outs  of  Lindbergh,  Steve  Brody 
and  dozens  of  others  who  took  a  chance  in  their  time  and  came 
to  no  grief.  Barron  sent  his  staff  outside  and  prevailed  upon 
the  biggest  ice  cream  parlors,  sandwich  emporiums,  tea  rooms, 
coffee  shops  and  restaurants  to  set  up  "Take  a  Chance"  offer- 
ings of  all  kinds. 

Five  local  merchants  were  persuaded  to  take  a  co-operative 
page  on  the  "Take  a  Chance"  idea  with  a  good  splash  for  the 
Ritz  show  in  the  center.  The  Ritz  advertising  was  in  teaser 
form,  whetting  the  appetites  for  the  marvels  and  mysteries  be- 
hind the  question  marks.  For  the  sake  of  a  ducat,  five  news- 
boys shouted  "Take  a  Chance"  all  through  the  day  on  Eliza- 
beth's principal  corners. 

The  idea,  being  novel  to  Elizabeth,  went  over  like  a  size 
forty-six  suit  on  a  Singer  midget,  and  the  publicity  that  Barron 
derived  from  the  stunt  was  enough  to  gladden  the  heart  of  anv 
showman.  All  this  leads  us  to  believe  that  Bill  has  been  hold- 
ing  back  on  us  and  we  want  him  to  know  that  unless  he  keeps 
us  posted  on  his  work  we'll  have  to  send  our  secret  service 
force  out  to  see  what  he  is  doing.  As  we  feel  that  you  don't 
want  us  to  do  that,  Bill,  why  not  shoot  some  stuff  into  us. 


68 


Motion   Picture   News 


August    16,1  930 


MANAGE!?!'  ROUND  TABLE  CLUB 


The  Fable  of  the  Hero  Who  Hearkened 

By  C.  NEEMA 

Once  upon  a  time,  in  a  fair  sized  city,  there  worked  a  very 
good  showman.  From  morning  to  night  he  toiled  to  put  his 
house  across.  No  matter  what  kind  of  trash  they  handed  him  in 
his  reel  cans  (and  oh,  what  trash  he  used  to  get!)  he  never 
complained.  Early  in  the  morning  and  late  at  night,  he  sold 
the  film. 

Picking  out  the  high  spots  in  the  weak  celluloid  he  would 
play  them  up  as  honestly  as  possible.  And,  believe  it  or  not, 
he  actually  sold  the  picture.  Dissenting  voices  were  never 
heard  in  his  house.  People  either  had  a  good  word  to  say 
about  his  shows,  or  they  didn't  say  anything. 

One  fine  day  the  showman  read  an  article  labeled  "Exploita- 
tion" that  appeared  in  his  circuit  organ.  As  he  read  he  began 
to   muse  in   this   manner: 

What  a  fool  I've  been  to  work  so  hard.  Look,  even  my 
bosses  say  I'm  crazy.  The  big  publicity  chief  says  that  tie-ups 
as  tie-ups  are  worth  nothing  except  to  grab  space  with  photos 
in  the  trade  papers.  Well,  he  must  be  right.  Of  course,  I've 
received  a  lot  of  valuable  ideas  from  the  photos  that  grabbed 
space  in  the  trade  papers,  but  I  guess  that  doesn't  count.  No — 
I've  been  a  palooka.  From  now  on  I  lay  off  and  go  after 
nothing  but  newspaper  space. 

Days,  weeks  and  finally  months  went  by.  In  all  this  time, 
the  once  alert  manager  landed  his  house  in  the  papers  five 
times.  But  business  was  bad.  It  had  never  been  like  this  in 
the  old  days.  No,  sir.  Then  you  couldn't  go  any  place  in  town 
without  seeing  the  name  of  the  attraction  at  the  theatre.  Some- 
thing must  be  wrong. 

The  showman  thought  and  thought  and  as  he  pondered  he 
began  to  wonder  whether  the  publicity  chief  was  right.  But  he 
was  a  loyal  employee.  He  knew  that  the  king  could  do  no 
wrong.  While  he  was  still  debating  the  question  a  knock  was 
heard  at  the  door. 

"Come  in,"  shouted  our  hero. 

A  messenger  from  the  home  office  stepped  into  the  room. 

"A  letter  for  you,  Mr.  Zilch,  from  the  General  Manager," 
he  said,  proffering"  an  official  envelope. 

Our  hero  opened  the  missive  and  scanned  the  contents  of 
the  enclosed  sheet  of  paper.  Suddenly  he  let  out  a  war  whoop 
and  commenced  to  break  up  the  office  furniture. 

The  messenger  looked  on  in  wide-eyed  surprise  which  a 
moment  later  turned  to  fear.  With  a  yell  he  fled  from  the 
office,  reappearing  in  a  few  minutes  with  a  couple  of  men. 

Upon  entering  the  room  they  found  the  manager  slumped 
over  the  broken  desk.  In  his  hand  he  clutched  the  crumpled 
communication.  The  assistant  manager  picked  it  up  and  read 
aloud : 

Dear  Mr.  Zilch: 

Considering  the  fine  record  you  made  for  yourself  in  the  past, 
we  were  very  much  surprised  to  learn  that  in  the  past  few 
months  your  business  has  been  very  poor. 

Our  publicity  chief  advises  us  that  you  have  submitted  but 
five  newspaper  stories  as  proof  of  your  exploitation  work  the 
last  three  months,  whereas  at  other  times  you  have  reported 
much  more  activity. 

It  is  with  sincere  regret  that  we  request  your  resignation 
from  this  company,  to  take  effect  one  week  from  today. 

GUSTAVE  VIND,  Gen'l  Mgr. 

The  story  is  ended.     No — just  one  more  point.    Years  later 


anyone  visiting  a  cemetery  in  the  far  West  and  coming  upon 
this  inscription  engraved  on  a  tomb  stone: 

"Joseph  Zilch.    He  fooled  himself  on  exploitation." 
would,    before   leaving,   question   the   doorman  as    to    why    so 
strange  an  epitaph  should  have  been  chosen.    But  they  never 
knew;    for  like  poor  Joe  Zilch,  the  doorman  didn't   know  the 
answer. 


Binstock  Back  At 
Astoria;  and  Here's 
What    He's    Doing 


Not  having  heard  from  Paul 
Binstock    in    some    time,    we 
were     wondering     what     had 
happened  to  him,  when  sud- 
denly he   bobbed   up   and   in- 
formed   us    that    he    is    now 
"back  in  harness"  at  the  As- 
toria Grand  Theatre,  in  Astoria,  Long  Island,  where  he  divides 
his  time  handling  the  house  and  zone  managing  the  Astoria 
theatres. 

To  set  us  right  on  his  work  immediately,  Paul  forwarded  a 
couple  of  photos,  which  we  are  showing  below,  and  that  tell, 
more  than  words,  that  he  is  right  there  with  the  goods  when 
it  comes  to  tossing  curves  on  the  showman  pellet.    The  photos 


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show  a  tie-up  he  arranged  in  conjunction  with  his  showing 
of  "The  Vagabond  King"  by  securing  a  beautiful  radio-victrola 
and  using  it  in  the  lobby  to  plug  the  theme  songs.  The  other 
gag  was  one  of  his  well-known  lobby  stunts.  He  effected  a  tie- 
up  with  a  safe  company  and  they  loaned  him  a  safe  for  the 
lobby.  He  placed  a  cut-out  of  a  burglar  alongside  of  it  for 
effect  and,  on  top  of  the  safe,  a  card  carried  copy  inviting  any- 
one who  wished  to  try,  to  open  the  safe,  with  a  pass  being  of- 
fered as  an  inducement. 

Knowing  Paul's  neighborhood  as  we  do,  we  have  a  hunch 
that  a  great  many  persons  took  advantage  of  the  stunt,  par- 
ticularly due  to  its  novelty,  and  we  feel  that  his  business  must 
have  been  excellent  on  the  film.  At  this  time,  we  want  to  men- 
tion that- he  proposes  his  assistant,  Leon  Sternberger,  for  mem- 
bership, and  from  what  he  has  to  say  about  him  it  looks  to  us 
as  though  he  will  be  handling  his  own  house  shortly. 


JESS  MARLOWE  says: 


"/  have  been  a  constant  reader  of  the  MANAGERS'  ROUND  TABLE  CLUB  section,  from 
which  I  derive  a  good  bit  of  experience,  putting  over  a  good  many  stunts  by  taking  several 
ideas  on  one  or  several  pictures  and  putting  them  into  one  stunt,  and  they  have  always  clicked 
for  me.  To  me  the  MOTION  PICTURE  NEWS  is  not  only  interesting  for  the  experience  value, 
but  the  news  value  also;  it  gives  me  the  happenings  of  the  rest  of  the  show  world." 

St.   Petersburg,  Florida. 

Manager,  Pheil  Theatre, 


August    16 ,    19  3  0 


Motion    Picture    News 


69 


MANACE-I?r  ROUND  TAELt  CLUB 


Mounted  Cowboy 
Served  As  Bally- 
hoo For  G.  Delis 


Despite  the  heat,  George 
Delis,  manager  of  the  Olympic 
Theatre  in  Steubenville,  Ohio, 
manages  to  keep  his  house  be- 
fore the  public's  eye  through 
the  use  of  many  and  varied 
stunts. 
When  he  played  "For  the  Defense"  he  made  up  a  novel  her- 
ald in  the  form  of  a  court  summons  and  distributed  it  about 
the  town  as  well  as  at  the  theatre.  The  heralds  were  made  up 
in  legal  style  and  printed  so  that  they  could  also  be  tacked  up. 
They  were  handed  out  to  autoists  as  well  as  being  placed  in 

parked  cars.  In  addi- 
tion to  this  stunt  Delis 
also  mailed  out  invita- 
tions to  the  members 
of  the  Steubenville  Bar 
Association,  inviting 
them  to  witness  the  film 
at  the  theatre.  The 
stunts  went  over  very 
well  and  as  a  result  the 
picture  came  in  for  a 
lot  of  word-of-mouth 
publicity. 
In  the  cut  we  are 
showing  you  can  see  how  Delis  plugged  "The  Border  Legion" 
by  means  of  an  excellent  street  ballyhoo  that  caused  wide- 
spread comment.  He  dressed  a  boy  in  cowboy  outfit,  complete 
from  head  to  foot,  and  sent  him  about  town,  mounted  on  a 
horse,  carrying  a  banner  plugging  the  picture.  The  boy  rode 
along  the  principal  streets  of  the  town  attracting  attention 
wherever  he  stopped,  especially  from  the  kids,  who  followed 
him  for  blocks.  We  would  like  to  point  out  that  this  stunt  can 
be  used  to  good  advantage  on  any  Western  and  should  prove 
a  fine  business  builder  for  the  Saturday  matinee  westerns  in 
case  you  play  them  especially  for  the  kids. 

We  are  glad  to  note  that  Delis  is  continuing  his  well-known 
activity  and  we  hope  to  hear  from  him  again  very  soon.  What 
do  you  say,  George? 


r*m 

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Free  Ice  Cream  To 
Kids  Helped  Julius 
Lamm  Get  Business 


"It's  a  hundred  out  here  in 
the  shade,"  says  Julius  Lamm, 
manager  of  the  Fox  Theatre 
in  Sheboygan,  Wisconsin,  "but 
we're  getting  the  kids  in,  just 
the  same." 

It  has  long  been  a  point 
with  Lamm  to  keep  his  kiddie  business  right  up  to  the  notch 
where  it  belongs.  In  order  to  keep  the  youngsters  coming  to 
the  theatre  he  has  pulled  many  novel  stunts.  His  latest  was 
effected  through  a  tie-up  with  a  local  ice  cream  manufacturer 
from  whom  he  promoted  600  cones  and  10  gallons  of  ice  cream 
for  free  distribution  at  the  theatre.  The  ice  cream  company 
featured  "Our  Gang"  in  conjunction  with  their  product,  so 
when  Julius  had  an  "Our  Gang"  comedy  booked  in  it  was  a 
natural  tie-up  and  the  company  was  more  than  glad  to  make  it. 
Tie-ups  seem  to  be  sort  of  second  nature  with  him,  for 
right  after  the  ice  cream  stunt  he  contacted  with  a  local  travel 
agency  and  they  agreed  to  award  a  four-day  tour  to  some  luck 
patron  of  the  Fox.  Tickets,  paid  for  by  a  local  dealer  whose 
ad  was  carried  on  the  back,  were  given  away  at  the  theatre  with 
every  admission.  The  stunt  went  over  very  well  and  helped 
boost  the  good-will  stock  of  the  Fox  higher  than  usual,  with 
plenty  of  publicity  resulting. 

To  show  you  how  he  plugs  his  picture  out  front  of  the  house, 
we'll  tell  you  about  the  gag  he  engineered  for  "Midnight  Mys- 
tery." He  secured  an  old-time  clock  and  used  a  skeleton  as  a 
pendulum.  A  picture  of  the  star  in  the  film  was  on  the  face  of 
the  clock,  whose  hands  pointed  to  the  midnight  hour.  A  small 
sign  on  top  of  the  clock  read:  "This  is  the  time  things  start 
to  happen  in  'Midnight  Mystery' — Starting  Wednesday."  As 
the  gag  had  not  been  used  before  in  Sheboygan,  it  drew  con- 
siderable attention  and  doubtless  helped  business  during  the 
run  of  the  film.  We  are  glad  to  note  that  Julius  is  displaying 
his  usual  activity  and  we  are  sure  that  he  is  going  to  continue 
the  active  interest  he  is  taking  in  the  Club  page.  What  do  you 
say,  Julius? 


"THE  DANCING  CURTAIN"! 

Billy  Stillman,  manager  of  the  Ritz  Theatre  in 
Jersey  City,  has  hit  on  a  laugh-getter — the  dancing 
curtain. 

The  stunt  was  a  knockout  when  first  tried  on  the 
kids  and  later  introduced  at  the  evening  per- 
formance when  adults  were  in  attendance- 

During  the  organ  solo,  which  is  given  ten  minutes 
before  the  daily  matinee  starting  time,  the  organist 
played  a  red-hot  jazz  number,  and  during  the  last 
chorus  the  electrician  backstage  started  the  cur- 
tain dancing  in  time  to  the  music.  This  created 
gales  of  laughter  and  the  house  resounded  with 
the  roars  of  the  delighted  kids.  They  were  still 
laughing  after  the  matinee. 

Perhaps  you'd  like  to  try  this  one  out  at  your 
house.  There's  no  harm  in  giving  it  a  play  and  if 
not  overworked  it  will  always  prove  to  be  produc- 
tive of  many  laughs. 


Dixon  Williams  Jr. 
Certainly  Knows 
His  Window  Tie-ups 


Dixon  Williams,  Jr.,  capi- 
talized on  several  things  that 
resulted  in  splendid  publicity 
for  "Hallelujah"  playing  at 
the  Imperial  Theatre,  Char- 
lotte, N.  C. 

Perhaps  one  of  the  best  tie- 
ups  was  with  the  leading  department  store  with  their  featuring 
a  "Hallelujah"  Cotton  Goods  Sale  during  the  week  of  showing 
of  picture.  The  store's  window  had  a  display  of  cotton  goods 
dresses,  an  art  board  showing  two  stills  from  the  picture  and 
copy  relative  to  the  picture  as  well  as  mentioning  the  picture, 
theatre  and  playdates  in  their  ads. 

In   return   for   sponsoring   the    "Hallelujah"   sale   of   cotton 
goods,  the  theatre  permitted  the  store  to  feature  some  of  the 


material,  dresses,  etc.,  in  the  lounge  room  of  the  theatre.  Some 
of  these  dresses  were  the  same  as  those  used  at  the  Hotel  Astoi 
fashion  show  in  New  York  and  featured  in  Vanity  Fair. 

The  Charlotte  Observer  through  its  editorial  section  gave 
"Hallelujah"  mention  on  Tuesday  during  the  run — following 
this  with  an  excellent  editorial  on  Thursday  that  was  directed 
to  the  people  in  the  rural   districts  and  small  towns. 


FRANK  BOUCHER  Says; 

".  .  .  say  a  few  words  for  the  Club  pages.  I  am 
sure  it  would  be  a  great  loss  to  any  manager  who 
could  not  find  a  few  minutes  to  run  over  these 
pages.  You  are  doing  a  great  work  for  all  of  us 
and  all  I  can  say  is,  'Keep  it  up'." 

Warner  Bros.  Theatres, 
Hagerstown,  Md. 


70 


Motion   Picture   News 


August    16,1  930 


manaceki  round  table  clue 


THE 

SMARTEST 
MOVE 
YOU 


WILL 
EVER 

MAKE*— 


JOIN  NOW!! 

Here's  the  Blank 


Application  For 
Membership  In 

"MANAGERS'  ROUND 
TABLE  CLUB" 

729    Seventh    Ave.,   New   York   City 

I    hereby   apply    for  membership   in 
the    Club. 

Name    

Theatre    

Address    

City   

State   , 

Position    

Wm.  A.  Johnston  "Chick"  Lewis 

Honorary  Chairman         Chairman 


WHAT  ARE  YOU 
WAITING  FOR? 


And     Still      They     Come! 


HERBERT  H.  SCHWAHN  manages  the 
Majestic  Theatre  in  Plymouth,  Wis.,  and 
from  what  we  have  seen  in  the  wiy  of 
showmanship  out  around  his  state  ,  he 
must  be  certainly  stepping  on  the  gas  to 
keep  in  line  with  the  rest  of  the  live-wires. 
We'd  like  to  hear  from  Mr.  Schwahn  con- 
cerning the  way  he  sells  his  shows,  and  we 
hope  he  will  favor  us  with  an  early  account. 
Wear    Your    Club   Pin!    !    I ■ 

WILLIAM  E.  BURTON  is  the  manager 
of  the  Bexley  Theatre  in  Dover,  Ohio.  Mr. 
Burton  is  a  showman  who  is  well  qualified 
for  the  position  he  now  holds,  and  we  are 
sure  that  he  will  be  an  active  member.  As 
your  first  move,  Bill,  how  about  sending 
us  in  a  photo  of  yourself,  together  with  a 
little  dope  on  your  career? 
Wear    Your    Club    Pin!     !     ! ■ 

GORDON  HUNN  is  the  assistant  man- 
ager of  the  Lyceum  Theatre  in  Duluth, 
Minn.,  and  coming  to  the  Club,  proposed 
as  he  is  by  Morris  Rosenthal,  Duluth's  De- 
mon Showman,  we  feel  that  he  must  have 
a  bright  future  before  him,  and  we  hope 
that  he  listens  very  carefully  to  Morris'  in- 
structions, for  heeding  them  will  mean  a 
rise  up  the  ladder.  Keep  us  posted,  Gor- 
don, so  that  we  can  note  how  you  are  pro- 
gressing. 
Wear    Your    Club    Pin!     !     ! 

EDWARD  FURNI  is  the  manager  of 
the  Paramount  Theatre,  in  St.  Paul,  Minn. 
Since  he  has  been  handling  the  house  Mr. 
Furni  has  been  displaying  some  corking 
work  along  the  exploitation  angle,  and  from 
what  we  understand  business  is  going  great. 
We  hope  that  Mr.  Furni  will  supply  us  with 
his  formula  and  at  the  same  time  include 
his  photograph. 
Wear    Your    Club    Pin!    !    ! 

EDDIE  KUEPPERS  is  the  publicity  di- 
rector for  the  Paramount  Theatre  in  St. 
Paul,  Minn.,  which  house  you  will  note  is 
handled  by  Ed.  Furni.  Mr.  Kueppers  fig- 
ured prominently  in  a  recent  smash  stunt 
on  the  Byrd  film,  and  from  that  we  have 
deduced  that  he  is  certainly  a  live-wire,  and 
we  are  sure  that  in  view  of  the  fact,  such 
ace  work  is  being  turned  out  he  will  want 
to  be  an  active  member. 
Wear    Your    Club    Pin!    !    ! 

ED.  KRAUS  really  needs  no  introduc- 
tion as  his  activities  around  Fargo,  North 
Dakota,  where  he  handled  the  State  The- 
atre, have  shown  him  to  be  a  showman  of 
no  mean  merit.  We  would  like  to  know 
something  about  Ed's  personal  history  along 
the  show  line,  and  if  he  will  include  his 
photo  along:  with  the  story,  we  can  give 
him  a  regular  introduction. 
Wear    Your    Club    Pin!     !     ! ■ 

SAM  I.  LEVIN  manages  the  Paramount 
Theatre  in  Provo,  Utah.  He  has  been  in 
the  show  game  for  some  time,  and,  though 
located  in  a  town  where  he  is  somewhat 
handicapped  as  to  exploitation  possibilities, 
he  manages  nevertheless  to  give  an  excel- 
lent account  of  himself.  Keep  up  your  fine 
work,  Sam,  and  we'd  like  to  have  you  drop 
us  a  line  or  two  setting  forth  the  ways  and 
means  you  employ  to  bring  business  into 
vour  house. 
" Wear    Your    Club    Pin!    !    ! 

LEONARD  MORLEY  is  managing  the 
Palace  Theatre  in  Peoria,  Illinois,  and  from 
what  we  hear  about  the  way  he  is  belting 
them  over  the  fence  for  box-office  homers 
there's  need  for  the  S.  R.  O.  slab  to  be 
dusted  off.  We  hope  that  he  will  continue 
the  active  interest  he  is  showing  in  the  Club 
and  shoot  along  some  of  his  more  recent 
work,  so  that  we  can  pass  it  along  on  our 
pages. 


JULES  S.  YURMAN  is  the  Assistant 
Manager  of  the  Manhattan  Theatre  in  New 
York  City.  Being  Barney  Lazarus'  assist- 
ant, it  seems  to  us  that  Yurman  is  going 
to  learn  a  lot  about  theatre  operation,  as 
his  former  line  was  publicity  and  advertis- 
ing. And  take  it  from  us,  Jules,  Barney 
knows  that  line  too.  Let's  hear  from  you 
often  so  that  we  can  keep  tabs  on  your 
work. 
Wear    Your    Club    Pin!    I     ! : 

C.  E.  CARDEN  is  the  manager  of  the 
Kirby  Theatre  in  Houston,  Texas.  In  a 
city  of  such  size  as  Houston,  Mr.  Carden 
should  have  many  opportunities  to  put  his 
house  across  and  we  are  sure  that  he  is 
taking  advantage  of  all  of  them.  In  order 
that  we  may  see  how  you  are  selling  them 
"C.  E.,"  why  not  drop  us  a  line,  giving  us 
the  dope  and  at  the  same  time  include  your 
photo. 
Wear    Your    Club   Pin!    !    ! ■ 

LELSIE  WILKES  manages  the  Palace 
Theatre  in  Corsicana,  Texas.  According 
to  some  dope  we  have  on  hand,  Mr.  Wilkes 
is  doing  a  fine  job  of  it  in  his  town  and 
we  are  sure  that  if  he  contineus  his  show- 
manlike work  that  business  will  go  still 
higher  than  the  marks  he  has  reached.  Keep 
it  up,  Leslie,  and  let's  have  some  accounts 
of  it. 
Wear    Your    Club   Pin!    !    ! 

L.  P.  WEAVER  is  the  manager  of  the 
Rialto  Theatre  in  Phoenix,  Arizona.  Mr. 
Weaver's  recent  exploitation  activity  has 
shown  us  that  he  certainly  knows  his  stuff 
when  it  comes  to  selling  the  town.  We 
would  like  to  hear  more  of  this  showman's 
work  and  we  hope  he  will  favor  us  with 
some  accounts  of  it  so  that  we  can  shoot 
it  along  on  our  pages.  What  do  you  say, 
"L.  P.'"? 
Wear    Your   Club   Pin!    !    ! 

MONTE  HANCE  manages  the  Saenger 
Theatre  in  Biloxi,  Miss.,  for  the  Publix  out- 
fit. Displaying  showmanship  of  the  high- 
est calibre  is  the  way  he  keeps  them  com- 
ing into  his  house  and  we  hope  that  Monte 
will  furnish  us  with  some  accounts  of  it 
in  order  that  we  can  let  his  fellow  mem- 
bers and  managers  see  what  he  is  doing. 
Wear    Your    Club   Pin!    t    ! 

HARRY  L.  KAJUFMAN  is  the  manager 
of  the  Empire  Theatre  in  Purnell,  Missouri. 
Eighteen  years  of  age,  he  lays  claim  to  be- 
ing the  youngest  exhibitor  in  the  country 
and  if  any  of  the  Club  can  beat  his  record 
we'd  like  to  hear  about  it.  And  by  the  way, 
Harry,  how  about  sending  us  in  some  of 
your  work  so  that  we  may  see  how  old 
you  are  according  to  experience. 
Wear    Your    Club    Pin!    !     ! 

HAROLD  W.  BAILEY  manages  the 
Capitol  Theatre  in  Lawrence,  Mass.  As  we 
have  already  seen  what  these  New  England 
showmen  can  do  in  the  line  of  show-selling, 
we  are  sure  that  since  Bailey  has  been  in 
the  game  for  some  time  he  is  anxious  to 
keep   right   in   step  with   the  leaders. 


Photos  of  Members! 

THE  Club  is  anxious  to  publish 
photographs  of  every  member 
and  would,  therefore,  appreciate 
receiving  as  many  as  possible  for 
use  in  future  issues  of  the  Club 
columns.  If  you  have  not  already 
done  so,  PLEASE  send  us  your  own 
photo  at  once.    Thank  you. 


August   16,    19  3  0 


Motion   Picture    N  e  iv  s 


71 


COMPLETE    RELEASE    CHART 

Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have 
a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are 
coming.  Features  which  are  finished  or  are  in  work,  but  to  which  release  dates  have  not  been 
assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  distributor. 
Where  they  vary  in  different  cities  or  towns,  the  change  is  probably  due  to  state  or  local  censor- 
ship deletions. 


AMKINO 

FEATURES 


Title 

Cain    and    Artem...... 

Children  ff  tfct  N«*  Dear 

unina    fcxprets    

Demon  of  the  Steppei 

Fragment   •*    »"    Empire 

Law    ol    Sib-Taiga 

Man    from    tne    Kestaurant 

Old   and    New    ..  , 

Pamir,   Record  of  Expedition.., 
Turksib     


Star 
.  E.    Gall-N.    Slmonov 
.eilladova-Lltkln     .... 

.  special     Cast     , 

Saltykov-  Podlesnaya 
.  Nikitin-Semenoca     ... 

.Tchekhov-Maiinovska 
Martha  Lapklna   

Educational      


Length 

Rel.  Date  Fe»t  Mlns. 
.June  6. ...7202. ..78.. 
.June     28 5516 

Mar.      8.... 5631  ...65. 

.Jan.      18 6800... 75. 

•Jan.     25.... 7000  ...78. 

'  Jan.' '  4. . . .6000  . .  .67. 

May  2. ...6921. ...76.. 

.July      12 6000 

May      24 4900...  60.. 


Revie 
June 

*ed 
14 

.Mar. 

15 

.Feb. 

1 

.Jan. 
.May 

IS 
10 

.June 

14 

Coming  Attractions 

Title  Star 

Jimmy    Hlgglns A.     Buchma     

Living    Corpse.    The V.     Pudovkln     

Razlom    M.   A.    Narokov    

g0ll      3.    Svazhenko    

Soring         Educational 

Storm  Over  Asia V.    Inkizhlnov 

Transport   of    Fire G.    Kuznetsov    . 

Tungas  of  Siberia Educational 


Aug. 


.7152... 


COLUMBIA 

(Available  sound-on-film  and   sound-on-disc) 


FEATURES 


Title 
•t§Around  the  Corner   (A.   T.).. 
•t§Call   of   the   West   (A.   T.)... 

•tSGullty?    (A.    T.) 

•t§Hell't     leland     (A.T.) 

•tSLadie?  »i  Leisure  (A  T.).. 
•t§Looo  Rider,  Tie  (A.  T.).... 
•fjMelody  Man,  The  (A.  T.) . . 
•fsMurder  on  the    Roof    (A.  T.) 

•HPerionallty   (A.   T.)    

•tlPrlnee  of  Diamond*  (A.T.).. 
•f§Royal    Romance.   A    (A.  T.) . . 

•tfSlsters     (A.     T.) 

•tlSoldierj    and    Women    (A.    T. 

•^Temptation    (A.T.)    

•tSVengeance   (A.   T.)    


Star 

.Sidney-Murray     

.  Revier-Matt    Moore     .... 

Holland-  Valli       

.  Sebastian- H  oft- Gravel 
.  Manwv,-i< .  G'aves-Snerman 

Jonei-Riynoldi    

.Collier.   jr.-uay-SL   Polis 

Revier-Livingston    

.  Starr- Arthur    

.Ian    Keith-Prlngle    Mar. 

.Collier-Starke      Mar. 

.  O'Day-O'Nell     June 

)  Prlngle-Wlthers       Apr. 

Wilson.  Gray-Percy    June 

Holt- Revler. Strange  Feb. 


Rel. 
. . .  Apr. 
. ..  May 
...  Mar. 
...  July 
. .  Apr. 
...June 
. . .Jan. 
. . .  Jan. 

Feb. 


Date 

26. 

10. 

3. 

16.. 

5. 
t.. 
25.. 
19. 
18.. 
26. 
17. 
IB. 
30. 

6 
22. 


Length 
Feet 

..6356. 
...6500. 

..6371. 
..7462.. 

.9277. 
..5432.. 
..6386. 

..5400. 
..6304. 

..6383. 
..6359. 

.6284.. 

..6671. 

..6279. 

..6160. 


Mlns. 

...71. 

...72. 

...71. 

..67. 

.  103. 
..».. 
...71. 
...60. 
...70. 

...71. 
...63. 
.70... 

...70. 

...70. 

...68 


Reviewed 
..May  3 
..May  31 
..Apr.  12 
.July  16 
Apr.  19 
July  IS 
..Feb.  15 
..Feb.  I 
..Mar.  I 
..May  17 
..May  31 
.June  28 
..May  17 
..June  28 
..Mar.    I 


Coming  Attractions 


Title 

•t§Afrlca    Speaki    (A.    T.) 

*t§Arlzona     (A.T.)     

n§Brothers  (A.T.)    

•tsTharley's    Aunt    (A.T.) 

*t§Crimlnal    Code,    The    (A.T.).... 

*t§Dlrigible     (A.T.)      

•t§Fifty    Fathoms     Deep     (A.T.)... 


Rel.  Date   Length    Mini.    Reviewed 


'tsFlood,    The     (A.T.) 

•f§For  the   Leva  <rf   Lll    (A.T.). 


•tIGood    Bad    Girl    (A.T.). 

•t§Jazz     Daughter!     (A.T.) - 

*t§Ladles   Must   Play   (A.T.) ." Aug.   16 

*t§Last   Parade.   The    (A.T.) 

•t§La«t   of    the  Lone  Wolf  (A.T.)    Bert    Lytell     

MiLlon  and  the   Lamb.   The    (A.T.) 

•t  §  Madonna  ef  the  Street!  A.  T.)    

•t§Man    From    Hell'i    River    (A.T.) 

*t§Parls    Nights    (A.    T.)     Barbara    Stanwyck     

tSMIracle  Woman,  The   (A.T.) 

•f§Raln  or  Shine  (A.  T.) Joe     Cook     July   26 

*t§Road    to    Broadway,    The 

•tfSquealer,    The    (A.    T.) ••• 

•tlSubway    Express.    The    (A.T.) 

"tSSweethearts  en  Parade  (A.  T.) 

•tSTol'able     David     (A.T.) 

•t§Woman  Who  Came   Back.   The   (A.T.) 


SOUND  SHORTS 

Title  Star  Rel. 

•t Alaska    Knlghti   Krazy   Kat  Cartoon May 

•tAutumn      Disney    Cartoon    Feb. 

*t§Barnyard    Concert    Mickey    Mouse    

•tcannibai     Caperi     Disney    Cartoon    Mar. 

•tCat's    Meow.    The    Krazy    Kat    Kartoon Jan. 

•^Continental     Evening,    A Fay    Marbe    Feb. 

•IDesert    Sunk    Krazy    Kat    Kartoon Mar. 

•t§Do    It    Now    Clark  &    Bergman Jan. 

•tSFIdrflln'      Around     Mickey   Mouse  

•tlFlreflgbtera     Mickey    Mouse    June 

•tGalloping    Fish   Dieney    Cartoon    May 

't^Hawailnns    Apr. 

•JtJazz    Rhythm    Krazy    Kat    

MSManonettes     Tony   Sarg    Mar. 

M Old   Flame.   An Krazy    Kat    Kartoon Apr. 

'T§Radla-Tors       Utlca    Jubilee    Singers Feb. 

•tSlow    Beau    Krazy    Kat    Kartoon Feb. 

•t§Soookeasy     Krazy    Kat    Kartoon Jan. 

•t§Splke    Speaks     Frank    Moulan    Mar. 

•tSStage    Door    Knlghti Buddy    Doyle    Apr. 

TjjStage     Door     Pest Boyce    Combe    Jan. 

•psummer    Silly  Symphony    Jan. 

T§Talklng    Screen    Snapshots Released    twice    a    month 


Date     Length  Reviewed 

it I    reel July      12 

13 I   reel 

I  Mir July      5 

13 I  reel 

2 I  reel 

12 I  reel 

27 !  reel 

29 I   reel 

, I     reel June     21 

II I  reel    


9 1  reel 

I    reel July  26 

12 I  reel 

24 1  reel 

26 I  reel 

27 I   reel 

30 1  reel Feb.     I 

26 I  reel Mar.   I 

23 1  reel 

15 I  reel Feb.     I 

16 I  reel Feb.     I 

I    reel 


EDUCATIONAL 

SOUND  SHORTS 

(Available  sound-on-film  and  sound-on-disc) 


•t§Bulls  and   Bears    (A.T.) 

*t§Bully    Beef    

•Tscamera    sny    (A.T.)     

•tfCampus    Crushes    (A.T.) 

'tCavlar    

Chop   Suey    

•tIChumps.     The     (A.T.) 

•t§Codflsh    Balls    

•t§Dad    Knows    Best    (A.T.) 

•^Drumming     It     In     (A.T.) 

•t§Fat   Wives   for  Thin    (A.T.). 

Flying     Trip     

*t§Follow   the   Swallow    (A.   T.J 
*t§French    Kisses    (A.T.) 

French    Fried    

Freshman's    Goat    (A.    T.)... 

•tIGoodby   Legs  (A»T.) 

*t|Good   Morning,  Sheriff  (A.T.) 

•tlHail   the    Princess    (A.T.) 

*t  Hawaiian     Pineapples     

•HHe   Trumned    Her  Ace   (A.T.) 
•t§Hello    Television    

His    Error    (A.T.)    

*t§Honeymoon    Zeppelin    (A.    T.) 

•tlHonk  Your  Horn   (A.T.) 

•t'Hot    and    Hew    (A.T.) 

•tHot   Turkey    

•tSHow's    My   Baby    (A.T.) 

*t;  Hungarian     Goulash     

•flndian     Pudding       .    .. 

Johnny's   Wesk    End    (A.T.).. 

*t§ Kangaroo    Steak     

♦tfcMatrh    Play    (A.T.) 

•t§Monkey    Meat    

'Museum   of   Art,   A 

•t§Oh    Darling    (A.T.) 

•tiPeace   and    Harmony    (A.T.)    . 

*t§Polished    Ivory    (A.T.) 

•tPretzels     

*t§Prize    Puppies    

*T§Radio    Kisses    (A.T.) 

'tRornan    Punch    

•tISeotch     (A.T.)      

Si,    Si,    Senorfi    (A.T.) 

•tSpanish    Onions    

••hSugar    Plum     Papa    (A.T.).. 

•t§Swlss    Cheese    

•t§Troublo    For    Two    (A.T.) 

Vacation  Loves  (A.  T.)    . . . . 
*t§Western    Knights    (A.T.)... 


.  Pollard-Clyde-Beebe    Mar.      2.. 

.Terry-toon    July    13... 

.  Hamilton- Hlatt    Feb.      9.. 

Clyde- Beebe- Stuart    June     16.. 

Terry-Toons     Feb.     23.. 

.Terry-Toon     Aug.    24.. 

.  Beebe-Clyde     July     •... 

.  Terrytoon    June     15.. 

Holmes-Bolton    , Mar.    30.. 

.  McKee-Smalley     Jan.     26.. 

.  Beebe-Barraud-Clyde    May     25.. 

.Hodge    Dodge    Sept.     7.. 

Lloyd    Hamilton    Apr.     27.. 

.  Collins-Boyd    June      15.. 

.Terry-Toon     Sent.     7 . . 

.  Cooke -Shockley      Sept.     7.. 

.Pollard-Stuart     July      27., 

.Lloyd    Hamilton    May     25.. 

.Boley. Collins    May      II.. 

Terrytoon     I     reel 


.1838. ...20.  ..Feb  .22 

I    reel Jaly  It 

. 1480. .      16..    reu.   22 
1829.  ..21 June     28 

.659 7. ..Feb.  22 


:88....2I...J*Jgr     It 

578 6 

1840 20... Apr.   12 

.18... Jan.    26 
.22. ..May  31 


.  1600 
.1980. 


.1686. 


.1961. 
.1735., 
.1573. 
..602. 

.  1895 

.1844. 
.1750. 
.1976. 
.1716. 
.1528. 
..604. 
.1667. 
..515. 
..576. 


.IS 


..Apr.  26 


Burke- Beebe    Mar.  23. 

Clyde-Christy      Aug.  17.. 

.Barnes-Collins     Sept.  14. 

Beebe-Pollaru      Apr.  13.. 

Lloyd    Hamilton    June  29.. 

Goodwin-Crane     Jan.  12. 

Terry-Toon    May  4. 

Barnes-Collins-McPhall    June  22.. 

.Terry-Toons     June  29.. 

Terry-Toon     Apr.  6.. 

.Johnny    Hines    Sept.    14 

Terry-Toon     July  27...lreel.. 

Hagen-Dlegel     Mar.  16. ...2002. 

Terry-Toon     Aug.     10 548. 

Hodge- Podge     Feb.  ...I  reel. 

Dover-McPhall-Peik    Feb.     16 1565. 

.Lambert-Colllns-McPhall      ...May     18 1660. 

.Lloyd    Hamilton    Mar.     16 1642. 

Terry-Toons        Mar.      9 623 

.Lloyd    Hamilton    Aug.      3 1724. 

Beebe-  Duryea- Carewe     May       4 1891. 

Terry- Toon     Apr.     20 560. 

CIvde-Bevan-MePhall  ..Jan.      19 1961.. 

.Tom    Patricola    Sept.    21 

Terry-Toon     Mar.     23 637. 

Clyde- GHbbons    Feb.     16 1932. 

Terry-Toon     June       I 547. 

Raymond    McKee    Mar.      g 1527. 

.Clyde-Betty    Boyd    SepL    28 1904. 

Lambert-St.    John-MePhall. . .  Apr.     20 1661. 

FIRST  NATIONAL 

l Available   sound-on-disc   only) 


.22. ..Jury  12 
19. ..June     14 

.17 

..7. ..May  24 
.21...  Apr.    12 

.20 

.20 

.22..  .Apr.  28 
.19... June  M 
.17. ..Jan.   II 

..7 

.19 

..6 

.6... Apr.  26 


.22... Feb.  22 


..17... Feb.  I 
..18. ..May  10 
.  .18...  Mar.  29 
...6...  Apr.     5 

.19 

.21... June  14 
...6. ..Apr.  26 
.22. ..Jan.     4 

'.'.'.i'.'.'.'.'.'.'.'.'.l 

.21  ..Feb.  I 
...6 

.17... Mar.  29 

..21 

..20. 


.Apr.     5 


FEATURES 


Title 

•t§Baek    Pay    (A.T.) 

•t§Brlde  of  the  Regiment  (A.T.) . 

*t§Broken    Dishes    , 

•t§Dawn    Patrol.    The    (A.T.)... 

•tSFIirtlng    Widow    (A.T.) 

•t§Furlei     (A.T.)      

*t§ln    the    Next    Room    (A.T.)... 
•t§Llllei    of    Field    (A.T.)     .... 

•tILoose    Anklei    (A.T.) 

•t§Murder    Will    Out   (A.T.) 

>t§No,    No,    Nanette    (A.    T.).... 
•t§Notorious   Affair,   A    (A.   T.).. 

•t§Numbered    Men    (A.T.) 

"tf Other    Tomorrow    (A.T.) 

•t§Playlng    Around    (A.T.)      

•t§Road  to  Paiadlie.  The  (A.T.). 
"HSally   (A.T.)    

t§Show  Girl   in  Hollywood  (A.T.) 

*t§Son  of  the   Gods   (A.T.) 

MSSong   of  the   Flame   (A.T.)... 

*t§Spring     Is     Here     (A.T.) 

•t§Strictly    Modern     (A.T.) 

•t 'Sweethearts  and  Wlvel    (A.T.) 

•♦SSweet     Mama     (A.T.) 

•t§Top    Speed    (A.T.) 

•tlWay  of  All    Men.  The  (A.T.) 


Mar  Rel. 

Corinne    Griffith June 

Segal-Pldoeen     June 

Young- Withers     Dec. 

Barthelmess- Fairbanks.     Jr..   Aug. 

Dorothy    Mackalll     May 

Warner-Wilson     Mar. 

Jack    Mulhall Jan. 

Corinne     Griffith Jan. 

Fairbanks.    Jr.-Young     Feb. 

Mulhall-Lee     Apr. 

Claire-Gray    Feb. 

Bill  ie    Dove     May 

Nagel -Claire      Aug. 

Blllle    Dove Feb. 

White-Morris       Jan. 

Young-Mulhall      July 

Marilyn    Miller    Jan. 

.  White-Mulhall      Apr. 

Rich.     Barthelmesi     Mar. 

Gray-Claire    May 

Claire-Gray      Apr. 

Dorothy    Mackalll    Mar. 

Billie    Dove    June 

Alice     White        July 

Brown-Clalre-Whltlng     Aug. 

Fairbanks,  Jr.-Revler   Sept. 


Date 

I.. 

22... 

10.'.'.' 
II... 
16.. 
26.. 

5.. 

2.. 

6.. 
16.. 

4.. 


9.. 
19.. 
20.. 
12.. 
20.. 


25.. 
13.. 
2.. 
15.. 
6... 
24... 
7.. 


Length 
Feet.  .Mlns. 
.5672. ...53. 
.7418.  82.. 
.Not  Set.... 
. .  .not  set. .. 

.6664 74.. 

6606.... 73. 

.6336 70. 

.5979 67. 

.6190. ...68. 

.6200 69. 

.9108. ..101. 
.6218. ...69. 

72. 

.5800. ..64.. 

.6003 66. 

.6936 66 

.9277... 103. 
.7213. ...80. 

.8344 92. 

.6501 72. 

.6388. ...71. 
.6632.... 63. 
.7000.... 77. 
.5012 55. 

.603  2. '.'.'.  70. 


Reviewed 
..June  7 
.May    24 

.Aug.  9 
..July  19 
.June  7 
..Apr.  28 
..Apr.  12 
..Dec.  21 
..Mar.  8 
..Apr.  19 
.Jan.  II 
..May  3 
..June  7 
Jan.  4 
..Apr.  5 
...July  5 
. .  Dee.  28 
..May  3 
. .  Fob.  A 
..May  3 
..Apr.  16 
.May  It 
.June  7 
.July  19 
.June  21 
.July    26 


Coming  Attractions 


Rel.  Date       Lengtn         Reviewed 


Title  Star  Rel      Date 

Average    Husband    (A.   T.) Clyde-Moorhead    Sept.     7 

fBltter    Frlenols    (A.    T.) Lambert- McPhalf     Apr.     27 1609. 

§Blg  Jewel  Case,  The   (A.T.) ..  Lambert- Kelsey- Garvin     Feb.     23...   1480.. 


Length 

Feet.    Mlns.  Reviewed 


Title  Star 

"tSAdios    (A.    T.)    Richard   Barthelmess   ... 

•t§Bad    Man,    The    (A.T.) Huston-Revier     Oct.        5 

•♦SRrlaht    Llohts    (A.T) Dorothy    Mackalll     Sept.     14 July     5 

•t§Captaln    Blood    (A.T.) James     Rennie     

*t§College    Lovers    (A.T.) Whiting-Nixon 

•nOeep    Purple    (A.T.)    

*t§Father's    Son    (A.T.) Jonney-Stone-Rich      

•tSGirl    of    Golden    West    (A.T.) .  Harding-Rennle    75       June    21 

•t§Golng  Wild   (A.T.) Joe    E.    Brown 

*t§Gorilla,   The    (A.T.) Joe    Frisco    Nov.     16 

•t§Heart    of    the    North    (A.T.)  . .  Loretta     Young     

•tlHonor    of    the    Family,    The 

(A.T.)    Walter   Huston    

•tSHot   Helren.  Tha   (A.  T.) Lyon-Munson    

•t^Klsmet   (A.T.)    Otis    Skinner    

•t§Lady  Who   Dared,   The   (A. T.).  Billie     Dove     Nov.     20 

•tsiittle     Caesar     (A.t.i      Edw.    G.    Robinson 

*t§Man    in   the   Sky   (A.T.) Irene    Delroy-Jack    Whiting 

•tlMother'i   Cry    (A.   T.) Peterson- Manners     

•tSOne    Night   at   Susie's    (A.T.) .  Dove- Fairbanks.    Jr Sept.    28 

•tSQueen  of   Main  Street   (A.T.). Lee- Lyon     _ 

•tSReckless  Hour  (A.T.) 

•t§Right   of   Way.   The    (A.T.) .    .  Nagel-Young      Oct.       19 

•t§Scarlet  Pages   (A.T.)    Fergueon-Nlxon     Sept.    21 

•tISunny    (A.T.)    Marilyn    Miller    

•t§Toatt  of  the  Legion  A.(  T.).  .Clare-Pldgeon    Nov.       9 

lt§Truth    About    Youth    (A.T.). . . Young-Tearle     

•tSWidow   from    Chicago    (A.T.) .  .Alice    White     

•t§Woman   Hungry   (A.T.) Lee-Kohler-Blaekmer    


"tlBIg  Jewel  Caie,  flit  'i\.i.) .' .'  LambVrt-  KeYie'y-Garv'lh'    ".". .'.'  Feb."    23.'.'.'  1480".'.".'.  16". ..  Feb.   22 

"Means  synchronized   score.    fMeans   sound   effects.   §Means   voice   (including   dialogue   and   incidental   songs).    A.T.   nfter   title    means 

All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


Motion    Picture    News 


A ugust    16,    1930 


FOX  FILMS 

(After  August  all  releases  sound-on-film  and  sound-on-discj 


FEATURES 


Star  Rel. 

Lillie-Garrick      Dec. 

Baxter- Marls     Apr. 

Lee-Carol- Albertson   Feb. 

Edmund     Lowe     May 


.  Terrlt- Murray 

.Lea-  Lake-  Baclanova     ... 

.  FarreM-  Duncan 

.  Bennett-Ayres-Marshall 

.  Bennett-MacKenna 


Jan 
June 
Feb. 

Aug. 
Mar. 


ritu 

•tSAre  You  There?  (A.T.). 
•tsArlzona  Kid.  The  (A.T.) 
•tSBIo  Party.  The  1A.T.1.. 
•tSBorn  Reckless  (A.T.)... 
IfCemee  Klrby  (A.T.)... 
•t§Che«r    Up   and   Smile.... 

•tSCIty    airl    (P.T.) 

•tjuemmon  Clay  (A.T.)..  ■ 
•tfCrazy   That   Way    (A.   T.) 

•rjOouble  Cross  Roads  (A.  T.). .  Ames-Lee     Apr 

•tiFex    Movietone    Follies  of    1930 

(A.T  )      Special   Cast    

'tIGood    Intentions  iA.T.) >ow?-c.hu!'c,!1il'     ■•v: 

•tSGolden    Call    (A.T.) Carol-Mulhall-Brendel 

•tSHappy    Days    (A.T.) Special    east    . . . 

4§Harmony   at    Heme    (A.T.). ...  Collier,   Sr.-Churehill 
-♦IHIgh    Society   Blues    (A.T  * . . .  Gaynor- Fan-ell 
*t§Last  of   the    Duanes   (A.T.) .  ..O'Brien-Loy-Browne 

•t.Lete   Go    Plaeea    (A.T.)    Wagstaft-Lane    

•tlLone    Star    Ranger    (A.T.)....  George    OBrlen     .... 
•tIMen  Wlthoot   Wsms   (A.   T.)    MeKenna-MaeDonald 
•♦§Not     Damaged    (A.T.)... 
•tSOne    Mad    Kiss    (A.T.).. 


.May 
June 
.  Mar. 
.  Mar. 
.  Jan. 
Mar. 
.  Aug. 
Feb. 
.  Jan. 
.Feb. 

..  Moran-Byron-Ames      May 

..Den    Jose    Molica July 

.Victor     McLaglen      May 

..  Rich -Warner- Hackett    Sept. 

. .O'Brien-Chandler    June 

.Garriek-Chandler    Jan. 

..Will    Rogers    June 

MlSong    0"    My    Heart   (A.T.)...  John    MeCormack     Sept. 

•tsSuch  Men  Are  Dangerous  (A.T.)  Baxter-Owen    . . . . . . . ...... . .  Mar. 

(Reviewed   under  title  at  "Mask  of  LoTe"    In   Feb.    1, 

•tsTempte    Tower    (A.T.) MacKenna-Day      .  ..Apr. 

•  ♦si   8l«t«r«    (A_T  )  Dresser- Patricola 


•tSOn  the  Level  (A.T.) . 
•t§On  Your  Back  (A.T.)... 
•ts-Boagh  Romance  (A.T.)... 
•t§Sky  Hawk  (A.T.)  .-.••• 
•t§So  TU4s  Is  London   (A.T.). 


Date 
14.. 
27... 
23... 
II... 
12... 
22.. 
16.. 
17... 
30... 
20... 

4... 

29.... 

16.. 

2.. 

19.., 

12... 

31.. 

2.. 

a. . 

9... 

25... 

13... 

18.. 


Length 
Feet     Mins. 


Reviewed 


.7450.. 
.6482.. 
.7400.. 
.6120.. 
.5600.. 
.6171.. 
.7961.. 
.5828.. 
.5800.. 

.7422.. 
6340.. 
.6552. 


..83. 
..72. 
..82. 
..68. 
..62. 
..69. 
..88. 
..64. 
..64. 

.04. 
.70. 
.73 


. .  Apr. 


•«?wiih  Vnmoanv'  fAT.i... Albertson- Warner. Lynn    July 

Mlwimen    EverywheVe    ( A.T. j . . .  Murray-Dorsay-  Kellard     June 

Coming  Feature  Attractions 


15.. 
26.., 

8... 

7.. 

9... 
1930, 
13... 

6... 

6.. 

I... 


.7526. ...84. 

.6395 70. 

.6750 75. 

.5500 

.6745.... 72. 

.  OU4U ...     OO  . 

7246. ...81., 
.6500.... 72. 
.5566.... 64. 

.5600 62. 

.6600 70. 

.4800 60, 

.6925 76. 

.8300...- 92. 
.8243.. ..92. 
.7586.... 82. 
Issue) 

.5200 58. 

.6442. ...71. 

.7200 80. 

.7500.... 83. 


1 1  tie 

•-t§A    Devil   With   Women 

•t&Alone    Wltn    You    (A.T.) 

•fsuarcelona     (A.T.)..... 

•t§Blg   Trail.   The   (A.T.) 

•t§Blondte    (A.T.)     

•t§Clsco   Kid,   The   (A.  T.) ...... 

•t§Connectlcut  Yankee.  A  (A.T.) 

•tSFair   Warning    (A.T.)    

"T§F.    O.    B.    Detroit 

•t§Girls    Demand    Excitement 

(A.T) 

•t§Golng    Nowhere    (A.T.) 

•t§Heart  Breaker.  The   (A.T.)... 

»t§Her   Kind  of   Man   (A.T.) 

•t§Hot    Numbers    (A.T.) 

•HJust    Imagine    (A.T.) 

*t§Lightnin' 

*t§Liliom    (tentative    title) 

n§Luxurv   (A.T.)    

»t§Man  Trouble 

•t§Man  Who  Came  Back.  The 

(A.T.)     

•t§Men   on    Call    (A.T.)..... 

•t§Movietone    Follies    of    1931 

(A.T.)      

•t§Network    (A.T.) 

•t§No  Favor*  Asked   (A.T.).. 

•t§Oh.     For    a    Man!     (A.T.) 

•tlOne    Night   In    Paris    (A.T.).. 

•T§On    the    Make    (A.T.) 

•tWainted   Woman.   The   (A.T.).. 

•t§Play  Called  Life  (A.T.) 

•t§Princess  and   the   plumber. 

The   (AT.)    

•t§Renegades    

•t§Scotland    Yard    (A.T.) 

•t§Sea    Wolf     (A.    T.) 

•t§See   America    First   (A.T.).    .. 

•t§She's   My   Girl   (A.T.) . . . . 

•t§She    Wears   the    Pants    (A.T.). 

•t§Soun    to    Nuts    (A.T.) 

*t§Solder.    The    (A.T.) 

•  t?TM<    Modern    World    (4.T.)... 

•tSTonight  and  You   (A.T.) 

•HUo    the    River     (A.T.) ... 

•tSWoman    Control    (A.T.) 

•tSWomen  of   All    Nations   (A.T.) 

•tfWyomlng   Wonder    (A.T.) 

•tlYoung   Sinners   (A.T.) 


Star 

Victor    McLaglen- Maris     

(jaynor-barnck     

Gaynor- Bogart     

Wayne-Churchill- Marshall      

Moran-  Bogart-  Ames     

Lowe- Baxter     

Will    Rogers    

O'Brien-Huntington     Nov, 


Rel.  Date       Length 


.May  17 
.Mar.  I 
.May  19 
. .  Dec.  7 
..Aug.  2 
..Aug.  19 
.June  21 
.Mar.  29 
.Mar.  29 

.May  10 
.June  14 
..Feb.  22 
..Jan.  18 
..Dec.  14 
.Mar.  I 
..July  12 
..Jan.  18 
.  Jan.  /a 
.Jan.  4 
..June  14 
July  14 
..July  26 
.July  26 
..June  21 
..Dec.  14 
..May  31 
.Mar.  15 
..Feb.     I 

..May  17 
.Apr.  26 
..July  19 
..June    14 


Reviewed 


Brendel-  White-Compton      

Brendel-  White-Tracy      

Michael    Bartlett    

Murray-Huntington      

Corcoran -Byron    Collier,    Sr 

Brendel-O'Sullivan     Nov.       2 

will     Rogers     Nov.       9 

Farrell-Taylor     „„•„ 

Warner-Luce      •••• D«c-  28 

Sills-Mackalll     Aug.    24 1800 


Farrell- Huntington 

Edmund    Lowe    Dec.     21. 

Special     Cast     


Sills 

Wayne-Lee-Francis      

Gaynor-Farrell 

Gaynor-MacKenna    

McLaglen-Dorsay     Not 

MeLaglen-Dorsay      ... 

Moran-Holmes     May 


Set  .'..'Not  Set July   26 


',0 


^arrell-O'Sulllvan      • 

Baxter- Beery-Loy     Nov.     16 

Frlmnnd     Lowe  ■ 

Sills-Kelth-Hackatt     Sept.    28 

Will      Rogers     

Farrell-Compton     

Horsav-MnrKenna        

Healy-Wlnnier-Smlth     Oct.       a 

Baxter-Churchill      

RaxtT.AIran'?  ■_ ' 

J.     Harold    Murray-Moran Oct.       19 

Luce-Bogart-Tracy     Dec.       7 

Murray-Maris-Luce     

McLaglen-Lowe     

Wayne-Clarke-Compton     • 

Moran- Albertson     


INTERNATIONAL  PHOTOPLAY  DISTRIBUTORS 


FEATURES 


Title 

•t After    the    Verdict 

•tSCrlmson  Circle,  Thi  

Ms-Dark     Red     Roses    (A.T.).. 


Star 
. ..Olga   Ttcheehowa 
. .  Stewart    Rome    . . 
. ..  Rome-Doble    


Length 
Reels  Mins.  Reviewed 

..  Jan.       I....7 76 

..  Feb.      I 7 79.  .Jan.      II 

...Mar.      I....B 67. .Mar.      8 


SHORT  SUBJECTS 


Star 


Title 
•t§Ael- Dental     Treatment     ... 
•t§Abbl«   Mitchell   &  Sizzle  &. 

Blake     Seng    Program    

•tAMez-Op    Marionettes 

•tSCIyde  Doerr  oV  Saxophone 

Sextet    J""   Program    

•t§Feed  the   Bruta   (A.T.) Animal     Novelty     

•tlHoak   (A.T.)    Frawley    &    Smith 

•tSJustlee   (A.T.)    ipMla'    c"t    .. 

•tSLIttle    Journeys    In   Sengland . .  Song   Series 


Length 
Reels.  Mins.   Reviewed 
.2 17 


I. 


.8 

.8 


.1  . 


...8. 
...8. 

I 9. 

2 17. 

1 8. 


•tSMIser.   The    (A.T.) Bransby   Williams    I 8.... 

•t§Mr.  Smith   Wakes  Up  (A.T.) .Marrlott-Gott     -2 16.... 

M§Nlght    In    Dixie.    A    (A.T.).  ..Mltohell-Hudglns     2. 15.... 

tSNora    Blaney    Ne.    I Song    Program    9 

•t§Nora  Blaney  N».  2 Song    Program    9 

•t  §Operatle     Marionette*    J 9 

•tSRatfl*    Franks    4    4    Bachelors.  Song    Program     8 

•t§Teddy  Brewn  4  Hit  Band. ...Jazz    Program    ... . 1 £••'• 

•tSUnwrltten  Law.  The  (A.T.). ..  Rosalind     Fuller     Fob.       I....S SO.... 

•tSWhen  the  Clock  Struck 

Twelve    (A.T.)    Nlles  Weleh   2 18.... 

METRO -GOLDWYN-MA  YER 


Title 

MS  Anna    Christie    (A.T.) 

•tiBIg  House,  The  (A.T.)... 
*t§Blg  Shot.  The  (A.T.)... 
•tlCaught    Short    (A.T.) 


FEATURES 

Star  Rel.  Data 

...Greta   Garbo    Feb.     21. 

...  Retry. Morris- Hyamt     lune    21. 

...Keaton- Ellen      Aug.    SO. 

...Basil    Rathbona    Jan.      3. 


Length 
Feet     Mine.  Reviewed 
.6700.... 74...  Deo.  21 
. .7901 . . . .88. . .June. 28 

75. ..July    26 

..7981....  88...  Not.   16 


•ts-Blshop    Murder    Case    (A.T.) ..  Dressier- Moran-Page     May  10 6873 75. 

*tlChasing    Rainbows    (A.T.) Love-King    Jan.  10 8100 90. 

(Reviewed  under  title  of  "Road  Show"   In   Nov.  2,   1929,  Issue) 

*t§Chlldren  of  Pleasure   (A.  T.).  Gray- Rubin- Johnson    Apr.  12 6400., 

•15 Devil- May-Care     (A.T.)     Ramon    Novarra    Feb.  7 8782.. 

•tlDlvorcee,    The    (A.T.) Shearer- Morris    Apr.  26 7533.. 

*t§Free  and   Easy  (A.T.) Buster    Keaton    Mar.  22 8413.. 

•tsFloradorn  Girl,   The    (A.T.).    .Davies-Gray     May  31 7260.. 

•tIGirl    Said    No,    The    (A.T.)...  Haines-Hyams     Mar.  15 8382. 


*tSGood    News    (A.T.) Special  Cast  Not  Set 8100.. 


Msln    Gay    Madrid    (A.T.). 
•t§Lady    *f    Scandal    (A.T.)..., 

*t§Lady    to    Love     (A.T.) 

*t|Let    Us    Be    Gay    (A.T.). 
MsLord  Byron  of  B'way  (A.T.), 

*t§Montana   Moon    (A.T.) 

*t§Not   So    Dumb    (A.T.).... 


.Ramon    Novarro    May    17 

.  Chatterton-  Forbes-  Rathbona    .May     24 

.Vllma   Banky    

.Shearer- La    Roque    .. 
.  Terry-  Kaley-  Edwards 

Joan    Crawford    

.  Davies-Nugent 


.7654.. 
.6858.. 
.8142.. 


Reviewed  under  title  of  "Dulcy"   In   Nov. 


.  Crawford-Page-Sebastian 
.  Gilbert- Nagel-Adoree  ... 
..Lawrence    Tibbett    

,  Greta  Garbo 


Mar. 

..Aug.  9. 
.  Jan.  28. 
.  Mar.  29. 
.Jan.     17.... 7650.. 

2,    1929,   issue 


..7200. 
...7917. 


..72. 
..98. 
..84. 
..93. 
..81. 
..93. 
..80.. 
..85. 
..68. 
..90. 
..70. 
..80. 
..88. 
..85. 


July 
. .  Apr. 
...May 
.July 


.  .Bickford-Miljan-Torres     June 


I 

5. 

10. 

26.. 

7. 


.9138.. 
.6019. 
.9372. 


'.'.657b!!!!7^! 


.6225.. 
9179.. 
.7775 


•nOur   Blushing    Brides   (A.T.) 

•tsHedemption    (A.T.)    

•t§Rogue    Song,    The    (A.T.).. 

*t§  Romance     

•t§Sea    Bat,   The    (A.T.) 

*t§Ship    From    Shanghai,    The 

(A.T.)     Nagel-Johnson-Wolheim     ...   Jan.     31.. 

•tfSlnger  of  Seville.  The   (A.T.).  Novarro- Jordan- Adoree  Aug.     24.. 

*t§Sins    of   the   Children    (A.T.). Mann-Nugent     June     27.. 

Reviewed  under  the  title  of  "Richest  Man"   In  the  World   in  July  5 

*t§Strietly    Unconventional    (A.T.)Stone-Cavanagh-Owen     May     3 4970.. 

Reviewed  under  the  title  of  "The  Circle"    In   Feb.  22.    1929,   issue 

*t§Thit    Mad    World    (A.T.) Rathbone-Johnson     Apr.     19 6100. 

*t§They   Learned  About   Women 

(A.T.)     Van    and    Sehenck Jan.     31.... 8773.. 

•t§Unholy   3.    The Chaney-Lee-Linow    Aug.      2 

•t§Woman   Racket   (A.T.) Moore-Sweet    Jan.     24. ...6387. 

Coming  Feature  Attractions 

Star  Rel.  Data 


.102.. 
...67. 
.104. 


.69. 

.100.. 

...86. 

Issue 

..55. 


.May  18 
.  Nov.     2 

..Aug.  t 
.Dec.  28 
.Apr.  I* 
..Feb.  22 
.June  7 
. .  Fab.  I 
.Apr.  12 
Juno  7 
.May  II 
..Feb.  8 
.May  8 
.Jan.  25 
. . Feb.  8 
.  Nov.     2 

July  19 
..May  10 
. .  Feb.  I 
..Aug.  2 
..May     t 

Jan.  16 
Jsiy  IS 
.July     8 

.Fob.  It 


.68...  Apr.   18 


..97.. 
..70. 
..71. 


.Deo.  14 
.May  >- 
.Deo.  14 


Length        Reviewed 


Title 

•t§Ballyhoo   (A.T.)    

'tiBattle  of  the  Ladlaa  (A.T.) 

•tIBilly  the   Kid    (A.T.) John    Mack    Brown. 

•t'Ruole  Sounds.   The   (A.T.)....  Lon    Caney     

*t§Call    of    tho    Flesh Novarro      

•tSUrisis,     The     (A.T.) 

*t§Dance.    Fools,    Dance    (A.T.). 

*t|Dark   Star,   The   (A.T.) .Marie   Dressier 

*t§Daybreak    (A.T.)     Ramon    Novarro 

•fSDixie    (A.T.) 

•HDoinij   That  Thing    (A.T.) 

*t§Doughboy    Buster    Keaton    

•t§Flve  O'clock  Girl.  The  (A.T.)  Marion    Davies    

*t§Great   Day.   Tha  (A.T.) Joan    Crawford    

•tlGreat    Meadow.    The    (A.T.) 

*t|Her   Fortune   (A.T.) Joan    Crawford    

*t§Jenny    Lind    (A.T.) Grace    Moore    

*t§Like    Kelly    Can    (A.T.) Montgomery. Jardor,      

"tlMadame     Satan     (A.T.) Reginald     Denny 

•t§March    of    Time    (Tent.) Weber   eV    Fields    , 

•t§Merry    Widow,    The    (A.T.).    

•t§Monsieur    Le    Fox     (A.T.)      ..Barbara     Leonard     

•t§Naughty     Marietta     (A.T.) 

•t5New   Moon.   The   (A.T) Tibbett-  Moure      

*t§One    Embarrassing    Night Aug.     16 

•t6Pa<aion    Flower,    The    (A.T.) . .  Bickford-Hyams     

*t§Prlosner  of  Zenda Novarro     

"tsRazzle-Dazzle  (A.T.)   Dressler-Moran     

•tIRed    Dust    (A.T.) Greta    Garbo     

*t§Remote     Control     (A.T.) Halnes-Doran    

"ttRevue  of  Revues   (A.  T.) King- Love- Haines-Crawford    

*t|Rosalle  (A.T.)    Marion    Davies    

•tlSong    of    India    (A.T.) 

*i§Tampico     (A.T.)      

•tlThose  Three   French   Girls   (A.T.) 

*t§Trader   Horn  (A.T.)    Harry    Carey.     

•t§War   Babies    (A.T.)    Buster     Keaton     

•t§War    Nurse    (A.T.) 

•t§Way  for  a  Sailor   (A.T.) John    Gilbert    

•t§Way   Out   West    (A.T.) Haines-Hyams     

•tlWorld's    Illusion.   The    (A.T.) 


Title 
•t|AII    Teed    Up.        . 
♦tSBaby    Follies    (A.   T.). 

•ts-bear  Shooters 

•t§Below  Zero  (A.  T.) 


SOUND  SHORTS 

Star  Rel. 

. .    Charley    Chase    Apr. 

..  Revue    Apr. 

. . .  Our    Gang    May 

.Laurel-Hardy    Apr. 

Mar. 


•tSBlg    Klek,   Tha Harry    Langdon 

*t§Biltmore    Trie    lan. 

'tSBIottO    Laurel-Hardy     Feb. 

*t?Brats      Laurel-Hardy     .Apr. 

*t§Clock    Shop,    The Revue     May 

*t§Co!lege    Hounds    Dogs    

*t§College    Romeos    B I  ft  more  Trie   Jan. 

*t§Doerr,    Clyde    Jan. 

•t§Fast  Work   (A.   T.)    Charlie     Chase     June 

*t§Flfty   Million   Husbands Charlie    Chase     May 

t§Flghtlng    Parson Langdon    Feb. 

'Ts-FInt    Seven    Years.    The Our    Gang    Mar. 

•  Flower  Garden    Revue    Jan. 

•t§Gems   of    M-G-M    (A.T.) 

•t§Haywlre    (A.T.)     Laurel-Hardy     May 

***Head   Guv.  The     Harrv    Langdon    Jan. 

't§Hog  Wild  (A.  T.)   Laurel-Hardy    May 

•HHet  Oeg   Dogs    

*tSKIddles    Revue   (A.   T.) Mar. 

•tSKIng.   The    Harry    Langdon    June 

*t§Laurel  &  Hardy  Murder  Case.  Laurel -Hardy     

*t§ Manhattan    Serenade    (A.    T.)  .Hackett- Doran     

•tSNIght  Owls  (A.  T.) Laurel-Hardy     Jan. 

•Hold   Man  Trouble  (A.T.) Davidson- Nichols     

•tSReal   MeCoy  (A.T.) Chase     Feb. 

•HShlvrlnq    Shakespeare    Our    Oang    Ian. 

*t§shrlmp.  The   Harry    Langdon    May 

•«Song    Writer's    Revue.    The    (A.T.) 

•tSTough    W-inter.    A Our   Gang    June 

•t§Van    &.    Sehenck Jan. 

'tiVodevllle    (A.T.) Laurel-Hardy     

'"*w    th«    Wind    Blows Our    a»M    Apr. 

"t§Whlspering    Whoopee    Mar. 


PARAMOUNT 

FEATURES 

Star  Rel. 

.Moran    &    Mack Aug. 

.Helen    Morgan,    Jan. 

.  Skelly-Wray-Powell     Jan. 

.)Pow«II.Pallette-Calvert     Apr. 

.Chevalier-Colbert      May 

.  Arlen-Wray-Holt    Jsnse 

.Arien-Brlan     Feb. 

.  Cooper- Collyer      July 

)  Helen     Kane     July 

.  Carroll-  Arlen     Feb. 

.Nancy    Carroll     May 

.Rogers-Carroll      July 

.William    Powell    ,  July 

Cyril   Maude    Aug. 

.Nancy    Carroll    Mar. 


Date 
19. 
12 
17.. 
26. 
29. 
25.. 
8.. 
27.. 
18.. 

"is'., 

18.. 
28.. 
24.. 
22. 


Length 
..1895... 


Reviewed 
..Mar.  20 


..1881 

..1889... 
..1827... 
...853.... 
..2654.... 
..1928... 
.2  reel*. . 
..2  reels. 
...853... 
...572..., 
..1866.... 
..1846.... 
..1877... 
..1843..., 


..Feb.   15 
!  Jan"i» 


..Feb.  15 
.Apr.      S 


.May  24 
.Mar.  29 
.Dee.  14 
.Apr.     5 


29.. 
II. 
31 

15' 

14. 


.1775.... 

.1878 

..1776    . 
.  2   reel*. 

'.i  Hi  ".'.'. 
.2  reels.. 


.1895... 
.  2  reel*. 


June     7 


.Feb.    15 


.Aug.    I 
.Dec.  14 


.1870... 
.1738... 


21.. 
II.. 


.1880... 
..799... 
.  2  reels. 
.1795... 
.1907... 


..Dee.  14 
.'."Feb."  15 
.  Mar.' '  29 


Mar.  29 


Title 

•nAnybody'e   War   (A.T.) 

*t§ Applesauce    (A.T.)    , 

•t§Behind    the    Make-Up(A.T.) 
*t§Benson  Murder  Case  The  (A.T 

•t§Blg    Pond.    The    (A.T.) 

*t§Border    Legion,    The    (A.T.). 

•tSBurnlng    Up    (A_T.) 

tUCIvlllan     Clothes     (A.T.).. 
*1§Dangerous    Nan  MeGrew  (A.T. 
*t§Dangerous     Paradise     (A.T.) . 
•t§Devll's    Holiday,    The    (A.T.) 

•tSFollow     Thru      (A.T.) 

•tiFor    the    Defence    (A.T.) 

•HGrumny   (A.   T.)    

•tlHoney    (A.T.)     


•Meann   synchronized   score. 


\Means   sound  effects.   §Means   voice 
All-Talker.    P.T.  means  Part-Talker. 


(including   dialogue   and   incidental  songs). 
D  means  disc.    F  means  sound-on-film. 


Length 

Date 

Feet    Mins. 

Reviewed 

2.. 

.6750.... 75. 

.Apr.     5 

4.. 

.7066. ...78. 

..Oet.    II 

II.. 

.6364. ...71. 

..Oct.    26 

12.. 

.5794. ...85. 

..Apr.   19 

3.. 

.6864. ...78. 

..May   17 

28.. 

.•066).... 68. 

..Jaly    1 

1 . . 

.3291. ...58. 

..Feb.  II 

12   .. 

5.. 

.8571. ...71. 

.  June  29 

22.. 

.5244.... 58. 

..Feb.  22 

24.. 

.6743. ...75. 

..May   17 

26... 

.  Nat    set 

.Mav     24 

26.... 

.5870.... 63. 

July    12 

23.. 

.6948.... 06. 

..Jaly    12 

29.. 

.6701 74. 

..Feb.  22 

'.   after   title 

means 

August    16,    1930 


Motion    Picture   News 


73 


•fSKIbitzer    (A.T.)     (D.)     Green-Brian-Hamlltoo    Jan.     II 7273... 

•t§Ladies    Love    Brutes    (A.T.) ..  George    Bancroft     Apr.  26 7177.. 

*t§ Laughing   Lady   Chatterton- Brook     Dec.  28 

•t§Lets    Go    Native    (A.T.) IMacUonaid-Oame      Aug.  16 6560.. 

•tlLight  of  Western  Stars  (A.T. )Arlen-Brlan-Green     Apr.  19 6312.. 

•tILove    Among    the    Millionaires  (A.T.) .  .Bow-Smith     July    19 6190.. 

*t§Leve    Parade    (A.T.)     (D) Chevaller-MacDonald     Jan.  I8...I8O61.. 

t§Man    From   Wyoming    (A. T.).  ..Cooper-Collier     July     12 6120.. 

•t§ManslaugJit«r     (A.     T.) Colbert-March     Aug.  9 

•tfMen    Are    Like   That   (A.T.).. Hal    Skelly    Mar.  22. ...5580.. 

•t§Monte    Carlo    Not  Set 7650. . . 

•t§Only    the    Brave    (A.T.)     Gary    Cooper    Mar.      8 6024.. 

•t§Paramount    on    Parade    (A.T.)Speclal    Cast    Apr.    26 9125.. 

•fiReturn  of   Fu   Manchu   (A.T.) . Oland-Arthur     May     17 6586.. 

•tIRoadhouse    Nights    (A.T.) Morgan-Ruggles     Feb.     15 6780.. 

Reviewed   as   "River    Inn"     In     Dec.     28,      1929     Issue 

•t§Safety    In    Numbers     (A.T.)  ..Charles    Rogers     June     7 7074.. 

•t§Sap    From    Syracuse    (A. T.). .Jack    Oakie    July    26 6018.., 

•tISarah    and    Son    (A.T.) Ruth  Chatterton    Mar.    22 6868.. 

•tISeven    Days'    Leave    (A.T.). ..  Gary    Cooper    Jan.     25 6100.. 

Reviewed    under    the    title    of     "Medal"    In  Nov.   23,    1929  Issue 

•t§Shadow    of    the    Law    (A.T.) . .  Powell-Schilling    June  14.... 6392.. 

•t§Silent    Enemy,    The     Indian    Cast    Aug. 

•t§Slightly    Scarlet     (A.T.) Evelyn    Brent    Feb. 

•  tssociai    Lion.    The    (A.T.)    Oakle-Brlan     June 

♦t§Stro«t    of     Chance     (A.T.) Wra.    Powell    Feb. 

*t§Texan.    The    (A.T.) Gary    Cooper     May 

•t§True   to    the    Navy    (A.T) Clara    Bow    May 

•jlvagabond    King,    The    (A.T.) .  King-MacDenald-Oland    Apr. 

•With    Byrd   at   the   South    Pole June 

•t§Young    Eagles    (A.T.) Charles   Rogers    Apr. 

•t§Young     Man     of     Manhattan 
(AT.)     Colbert- Ruggles     May 


.Aug.  31 
.Apr.    19 


.65. 
.70. 
.71. 
III. 
.68. 


2 8080. 

22 6402... 

7 5403... 

8.... 7023... 
.7142.., 
.6396.., 
.9412... 
.7411... 
.6405... 


10.. 
31.. 
19.. 
28.. 
5.. 


.61. 
.85.. 
.67. 
.90. 
.73. 
.74. 

.79. 
.68. 
.77. 
..68. 

.68. 

.88. 

.71. 

.60. 
.90.. 

.68. 

.71. 

105. 
.82.. 
.71.. 


,  .May  31 

..May  31 
.July    12 

..Oct.  19 
.July  12 
.July  26 
.Nov.   23 

.Aug.  9 
.Mar.  15 
.Apr.  5 
.May  10 
.  Dee.  28 

.June  7 
.Aug.  2 
.Mar.  22 
.Nov.   23 

.June  7 
.May  17 
.Jan.  25 
.June  21 
.Dec.  28 
.May  17 
.May  17 
.Jan.  II 
.June  23 
.Mar.  22 


17 7621.... 85... Apr.  26 


Coming  Feature  Attractions 


.T.)... 


Star 
Marx    Brothers 


Title 
•tSAnlmal    Crackers    (A 

•tSAnybody's    Women     

•t&Better    Wife.    The    (A.    T.) ..  Chatterton- Brook     Aug. 

•t§Danelng    Mothers    (A.    T.). 

•HFeet     First     (A.     T.) Harold    Lloyd    

•tlFlghting   Caravan,   The(A.T.) .  Huston-Francis     

•tSHeads    Uo    (A.    T.) Rogers- Kane     

*t§Her   Wedding    Night Clara   Bow    

•tjHoneymoon    Lane    (A.    T.) Eddie   Dowling    

•t§Huckleberry     Finn     (A.    T.) .    Junior    Durkin    

•tlKId    Boots    (A.    T.) Jack    Oakie    

•t§Laughter    (A.    T.)     Nancy  Carroll    

•«Leave   It   to    Lester    (A.T.) 

•t§Llttlo   Caff    Maurice   Chevalier    

•t§Manhattan    Mary    Ed   Wynn    

•tsMerton    of    the    Talkies    (A.T.)  Jack    Oakie    

•t§Mollnoff   (A.T.)    Charles    Rogers     

•HMoroccn    'A.   T.)    Cooper- Dietrich     

*t§Monte  Cairo   MacDonald-Buchman      

•tsNow     Morals     (A.     T.) Wm.    Powell     

•tlQueen    High    (A.    T.) Ruggles-Rogers-Morgan     Aug. 

•t|Rignt   to    Love.    The    (A.T.)..  Ruth  Chatterton   

•tlRodeo   Romance   (A.   T.) Arlen-Carroll     

•tlRose  of  the   Rancho   (A.   T.) . .  Gary     Cooper     

•t§Royal    Family.   The    (A.    T.) ..  Frederic    March    

•t§Scarab  Murder    Case    (A.    T.)  William     Powell     

•  §Sea    God,    The    (A.    T.) Arlen-Wray     

•  fSklppy    (A.    T.)     U---A 

•tlSooller.    The    (A.    T.)     Gary   Cooper    

♦t§The    Playboy    of    Paris 

♦flThe    Virtuous    Sin 

•HTom    Sawyer     (A.    T.)  Jackie    Coogan       

•t§Typhoon    Bill    George    Bancroft    


Rel.  Date         Length       Reviews* 


Aug.    16 


23 July  26 


SOUND  SHORTS 


Title 


Star 


Rel.  Date 

Aug.       2. 


Length 
2  reels. . 


ItSAeridents   Will   Happen   (A.T.)  Smith    and     Dale 
•tSAetloos     Spot*.     Louder     Than 

Wards    Wm.   &   Joe   Miadel May      I I  reel 

•t§Artisfs   Reverie.  Tho  (A.T.)..  Ash- Washington      I  reel. 

•tSAt    Home    (A.T.) Lulu     McConnell     I  reel . 

•t§Ballet   Class.    The    (A.T.) De    Mille-Albertieri     May      31 I  reel 

*t§Barnaeie      Bill,      the      Sailor 

(A.T.)     Talkartoon     , I   reel 


•tSBearded  Lady   (A.  T.) Christie    Comedy    Mar. 

*t$Bedelia    Screen  Song    Jan. 

•t§Belle   of   the    Night Feb. 

•tsr.hinatown    Fantasy.    A Miller-Dova    July 

•tSChords    of    Memory May 

•tSCockeyed    News    (A.    T.)    Eddie    Cantor    

•fSUome     Take     a     Trip     In      My 

Airship    Screen   Song    May 

M§Confounded    Interest    (A.T.) . . .  Haymond    &.    Caverly 

•tSDance.    You    Singers    (A.T.)..  Puck   &    White, 


.Aug.    2 


4.. 

15. 

5.. 

10.. 


. I  794 . 

.604 

.2  reels 

.  I    reel May  24 

.1   reel 


24. 


TS"e 

•tfDI 
•t§D« 
•t§Do 


8. 

26. 


II 


..901.. 
.1832  . 
.  I  reel. 
.1872.. 
.1660.. 
.  I  reel. 
.1850.. 
.1381.. 


.Mar.  22 
.Mar.  22 


.Feb.    15 


.Apr.   19 


*t§Deep    "C"    Melodies Frances    Williams    Jan.      25.. 

•tSDesperate   Sam    Bert    Green     Mar.     29.. 

"Tizzy    Dishes    (A.T.) Talkartoon      Aug.      9.. 

iDon't   Believe    It   (A.   T.) Christie    Comedy    Feb. 

IDown    With    Husbands    Arthur-Roach     Mar. 

*t§ Dresden    Dolls    (A.   T.) Gamby    July 

*t§Duke  ol   Dublin   (A.  T.) Christla    Comedy    Feb. 

•t^Famlly   Next    Door.    The Charles    Ruggles    Jan. 

•tSFatal   Card.   The    (A.T.) W.    &    E.    Howard 

•t§Feelln'   Blue   (A.T.) Ash- Washington      I  reel 

*t§Firebugs    Talkartoon     May     10 704.. 

•t§Flt  to   Be   Tied   (A.T.) .Burns    &    Allen Aug.      2 I   reel 

•tfFor    Love    or    Money    1  A  T.j ..  .Christie    Comodv       Jan.       4 1870 

•tIFood   for   Thought    (A.T.) Allen    &     Canfteld I  reel 

•t§Gettlng   a   Break    Block    &    Sully May    17 1  reel June   28 

•tiGotting   a   Ticket   Eddie    Cantor    Mar.    22 948 Feb.    IS 

»t§Glow  Worm,  The   (A.T.) Screen    Song    Aug.    23 564 July    19 

•t§Grand    Uproar    (A.T.) Talkartoon      I  reel 

•tlHelping    Hand.    The     (A.T.) ..  Solly    Ward    I  reel 

•tJHe   Was   Her    Man    (A.T.)....  Gilda    Gray     .;■■■•. 2  rPels ;  .    •. 

•tfHis    Honor,    the    Mayor Christie    Comedy    Mar.    22 1665 July    5 

•tSHot   Dog Talkartoon     Mar.     29 I   reel 

•t§Hot    Time    In    the    Old    Town 

Tonight,   A    (A.T.) Screen    Song     Aug. 

•tSI    Came    First     Herman   Timberg Apr. 

•t§l'm  a   Wild   Woman    (A.T.)...  Boydell-Ash      I  reel. 

•t§rm    Afraid    to    Come    Heme    In 

the    Dark  ..Screen   Song      Feb. 

•t§l'm    Forever    Blowing    Bubbles.  Screen    Song    Mar. 

*t§ln   the    Good    Old    Summertime 

'A.T.)     Screen    Song    June 

*tSln  the   Shade  of  the   Old  Apple 

Tree    Screen  Sono     Jan. 

*+§lnsurance     Eddie    Cantor    

't§  Introduction     of      Mrs.      Gibbs 

(A.T.)     Lulu     McConnell     

•tIJazz   Preferred    (A.T.) Zelaya I  reel July     5 

•t§Kandy    Kabaret    (A.T.) Children's      Ballet      I  reel June  28 

•t5La   Paloma    Screen    Song     Apr.     12 574 

•tSLa   Schnapps.    Inc.    (A.T.) Smith    &.    Dale    

•t§Lady.   You   Slay   Me   (A.T.)...   Perkins-Hilloot     I     reel 

•t§Let   Me   Explain   (A.   T.) Christie    Comedy  Jan.        4 1870 

•tfLovers'    Lane    (A.T.) Arthur    &.     Morton     Havel 

•tsMany    Moons     (A.T.) Bruce      Novelty      Aug.      9 I    reel 

*t§Meek    Mr.    Meek.   The    (A.T.) .  Jimmv    Barry    I  reel 

•t§Mllllon    Me's,    A Lee    Morse    Apr.     26 964 Jan.    25 

VSMoon    Bride's    Wedding.    The      U.     S.     Indian    Band Feb.     22 967 

•t?Mountaln    Melodies    Jan.      II 994 

*t§My   Gal   Sal    (A.T.) Screen    Song     I  reel 

•KNeighbnrty    Neighbors    (A.T.).Lulu    McConnell     Aug.     16 2  reels 

*t§New     Rhythm Azplazer    &.    Band    July     26 


18 


. I   reel. 
814 


.651.. 
. I   reel. 


.  I   reel 


752..  . 
I     reel. 


July 


.Jan.   25 


June    28 


*T§Ole    Man    Whoopee    (A.T.) Art    Frank    I    reel    July    2* 

•t§Pararaount    Acts    I  reel 

•t  ^  Paramount     Comedies     2  reels 

•t§Paramount    Pictorials    

*t§Paramount    Screen    Songs    I  reel 

•§t Paramount    Sound    News I  reel 

•f  IParamount     Talkartoons     I  reel 

•tSPrlsoner'e    Song,    The Screen     Song      Mar.       I 738. 

•tSRadlo    Riot    Talkartoon     Feb.     15 737. 

•t§Reselutlons     (A.T.) Billy    House    Aug.     30 2  reels 

*t§Rube,    The    Jimmy   Barry    Juno 

•tSSalt    Water    Ballads Mar. 

*t§Scrapplly  Married  (A.  T.) Christie    Comedy    Feb. 

•t§Schipa,    Tito    May 

*t§So  This  Is  Paris  Groan Fazenda    Jan. 

•t§Story    Book  Parade.  The  (A.T.)  Children's    Ballet    I  reel. 

•tlStrongor    Sex,    The    (A.T.) Christie   Comedy   Mar.     15 1760 

•tSSunset    Hunter.    The June     24 I   reef 

•t§Tlde    Rises,   The    Juno    14 I  roof 

*t§Teys    Ormonde    Sisters    Juno   28 I  reel 

*t§Twentleth    Amendment.    The    (A.T.) 2  reels 

*t§Voices   of   Lonely    Men Apr.     19 I  reel 

•t§ Wanderlust    Bruce  Seenle   Apr.      5 I  reel Feb.   15 

*t§Wee   Bit  0"  Seoteh   Feb.      8....  1022 

•tfWise    Flies    (A.T.) Talkarton    July     19 I  reel 

•tSYes.  We  Have   No  Bananas. ..  Screen    Song    Apr.    26 I   reel May    24 


21... 

8. 
22. 
24.. 
18. 


I  reel. 

.987. 

1634. 

reel 

1747. 


.Feb.   15 


.Jan.    18 
Jan.'    25 


PATHE 

FEATURES 


Length 
Feet. .  Mint.  Reviewed 


Title  Star  Rel.  Date 

*t§Beyond    Victory    (A.T.)    (F.)..Boyd-Twelvetrees-Gleason-Scott     

*t§Crashing  Through  (A.T.)   (F.). William   Boyd    

•tSGrand  Parade,  The  (A.T.)  (F.)  Twelvetrees-Scott    Feb.     2 7607 84.  ..Nov.    15 

*t§Her   Man    (A.T.)    (F.) Twelvetrees-Rambeau-Cortez-Holmes-Gleason     

*t§His  First  Command  (A.T.)(F.)  Boyd-Sebastian    Jan.    19 5850 65 

•t§Holiday    (A.T.)    (F.).... Harding-Astor-Horton-Ames-Hopper     8870. ...97 

•t§Night   Work    (A.T.)    (F.) Eddie  Quillan    

•1§0fficer   O'Brien    (A.T.)    (F.).. Boyd-Sebastian     Feb.    15 6740.... 73... Nov.  30 

*t§Painted    Desert    (A.T.)    (F.) . .  Boyd-Burgess     

*t§Pardon    My   Gun    (A.T.)    (F.) .Starr-Duryea June  29 5654 63. ..July     5 

•t§Rich   People    (A.T.)    (F.) Constance   Bennett    Jan.    6 7074 78 

*t§Swing    High    (A.T.)    (F.) Twelvetrees-Scott    June    18 7500. ..  .75. ..May     5 


Coming  Feature  Attractions 


Title  Star 

*t§Adam  and   Eve   (A.T.) Constance    Bennett 

*t§ All    the    Way    (A.T.) Constance    Bennett 

•t§Greater    Love.    The    (A.T.) . .    .  Ann    Harding    

*t§ln   Deep   (A.T.) Constance    Bennett 

*t§l    Take   This   Woman    (A.T.) ..  Harry    Bannister 
•t§Last    Frontier,    The(A    .T.).. 

•tILazy    Lady    (A.T.) 

•tSLooking  for  Trouble  (A.T.). 
•tiNorth  ol  the  Yukon  (A.T.). 
•UPrice  of  a  Piny.   The   (A.T.). 

•URawhlde    (A.T.) William 

•t§Romance    Harbor    (A.T.) 

•f§Rebound      

•t§Siren    Song,    The    (A.T.) Mary    Lewis     

*t§Taking   the   Rap   (A.T.) Robert    Armstrong 

*t§This    Marriage    Business     (A.T.) 


William    Boyd 
Constance    Bennett 
Eddie     Quillan      . . 

William     Boyd     

Helen    Twelvetrees 
Boyd 


Rel  Date         Length         Reviewed 


SOUND  SHORTS 

(Available    sound-on-tilm    and   sound-on-disc) 

(Note:    Pathe    does    not    list    running    time    on    Shorts.      The    approximate    running    time    of    reeii 
In   the    important   series,   however,   follow: 

2    reel    comedies 26  all. 

Pathe    Sound    News 10  «ito_ 

Pathe     Silent     News 10  Bill. 

Pathe    Audio     Review II   nil. 

Pathe   Review    II   min. 

Aesop's    Fables    8  nil. 

Grantland    Rice    Sportllghts 10  oils. 

Talking    Topics    of    the    Day 7  till. 


Title                                                         Star                                          Rel.  Date          Length 

't§ America    or    Bust Daphne    Pollard    July     27 2  reels. . 

•t§Beaaties,  The    Hiatt-Kaley    June    29 2  reels. 

*t§Big    Hearted    Harry    Grlbbon    June    22 2  reels. 

•tlBoss's    Orders.   The Morgan-McPhail    Aug.    31 2  reels. 

'tlBugville    Romance,   A Aesop    Fable    June      8 1  reel.. 

*t§Campus    Favorites    Sportlight    June    29 I  reel.. 

*t§Carnival   Revue   Hiatt-Hughes    Aug.      3 2  reels. 

•tfchasing    Rainbows    Sportlight   Aug.    10 I  reel.. 

•tlChampion    Makers    Sportlight   June     15 1  reel.. 

•t§Clark's    First    Car Oct.       5 2  reels. 

•llDrums  of    Fear Vagabond  Adventure  Series.  ..June    29 1  reel. 


Reviewed 


*t§Give    Me  Action Manning-Holman 


'1§Glacier's  Secret     The Vagabond  Adventure  Series.  .June 

•t§Hearts   and    Hoofs Rleo-Keefe     Sept. 

•flHold  the   Baby Agnew-Crane-McPhail Aug. 

'tlHot  Tamale    Aesop     Fables       Aug. 

•tlHooked    Sportlight    May 

*t§Jungle  Jazz    Aesop     Fable July 

*  t  §  Lair   of    Chang-How,    The Vagabond  Adventure  Series.  .June 

•tILet   'Er    Buck Sportlight    July 

*t§Live   and    Learn McPhall-Deering    June 

*t§Love  That   Kills Vagabond  Adventure  Series... Aug. 

*t§Mandalay    Song    Sketch    Jan. 

*t§Mlnd  Your  Business Agnew-Gulliver   July 

•tiMusical    Beauty   Shop All   Star   June 

•tINew    Waiter.    The All  Star   June 

•t|N ight    Clerk.    The Sept. 

•tlNlght  in  a   Dormitory,   A Ginger    Rogers    Jan. 

•tSNoah    Knew   His   Ark Fable     May 

*t§Ranch   House   Blues Harris- Douglas    July 

•t§Red    Heads.    The Nat    Carr    May 

*+§Romeo    Robin.    A Aesop     Fable June 

**§Sacred     Fires     Vagabond   Adventure   Series. .  .July 

*t§Snow    Time    Aesop     Fable July 

*t§Some    Babies Carle- H  iatt- Little  Billy Sept 

*t§Somewhere    Out    Sportlight  July 

*t§Sporting    Brothers    Sportlight   June 

•tiStreets    of    Mystery Vagabond  Adventure  Series.. .May 

•tiSwell    People    Grlbtron-Mannlng    Aug. 

*t§Temples  of   Silence Vagabond  Adventure  Series..  .July 

•tSTrylng     Them     Out All   Star    May 

*t§Two    Fresh    Eggs St.  John- Aubrey    July 

'tlTwo   Plus    Fours Nat    Carr    Aug 


Sept.    28 2  reels 


.Aug. 


I I  reel. 

7 2  reels 

17 2  reels 

3 1  reel Aug.    • 

18 1  reel 

6 1  reel 

15 1  reel Aug.     9 

27 1  reel 

15 2  reels 

10 1  reel 

5 1  reel 

20 2  reels 

I 2  reels 

8 2  reels 

14 2  reels 

5 2  reels 

25 1  reel 

13 2  reels 

18 2  reels 

22 I  reel 

27 1  reel 

20 1  reel 

21 2  reels 

13 1  reel 

I I  reel 

18 1  reel 

21 2  reels 

13 1  reel 

25 2  reels 

6 2  reels 

10 2  reels 


...2  reels June    7 

. . .  I   reel 


ALL    ALL-TALKING    ON    FILM    AND    DISC. 

•tJLalr    of    Chang. How    (A.T.)       Vagabond    Adv.    Series 

•♦Sinve's     Memories     (A.T  >  song    Sketch    Feb.      16. 

•tSMInd      Your      Own      Business 

(A.   T.)    2  reels Jrty   II 

lt§Muslcal     Beauty    Shop     (A.T.) 2  reels June     7 

ItSNoah    Knew    His   Ark    (A.T.) I   reel June     7 


•tSfln    the    Air    (A.T.) 

•t§Oom    Pah    Pah    (A.T.) 

•HPathe  Audio   Review   (A.T.) 
•♦SPathe    Sound    News 
•HPerfect    Match.    The    (A.T.) 
•t?Pick    'Em    Young    (A.T) 


Topics   ef   the    Day 'an.       12..      1   r°el Ian.    II 

Aesop    Fable     May    1 1 . . . .  I  reel June     7 

Released    Every  Week I  reel 

Released    Twice    Every    Week      I  reel 

"ritler  Mavn Apr.         6 2  reels Apr.     5 

Agnew-Geraghty     May        4. ...2   reels May   10 

-StRanchhouse    Blues    (A.T.)     May       17 

•t§Red    Heads    (A.T.)    Nat   Carr    2  reels May  24 

*t§ Rich    Uncles    (A.T.) Richard    Carle     May       II I   reel May     3 


'Means   synchronized   score.    iMeans   sound   effects.    §Means    voice   (including   dialogue   and   incidental   songs).    A.T.   after   title    means 

All-Talker.    P.T.   means  Part-Talker.    D   means   disc.    F  means   sound-on-film. 


74 


Motion   Picture   News 


August   16,1  9  30 


.April 


.Jan. 


•t§Ride  'Em   Cowboy    White-Carney     

*t§Romeo     Robin,     A 

•f§Royal    Flush.    A    (A.T.) 

•MRubBvlll.    Nlsht    Cluk    (A.T.).H.    B.    WatMl 

MiSacred    Fires    (A.T.) Vagabond    Adv.    Strlei 

•tSShlp    Ahoy    (A.T.) Anoi    Fable     

*T§Singing    Saps    (A.T.) Aesopi    Fables    

*t§Slxteen    Sweeties    (A.T.) nYhite-McNaughten    

*t§Sky    Skippers    (A.T.) Aesop    Fablet    

*T5Snow    Time     Aesop     Fable     

•tSSongs   of    Mother Song   Sketch    Feb. 

•tSSpllls  and  Thrills   (A.T.) Sportlight     Apr. 

*t§Splashing    Through    (A.T.)..    .Spertllght   Feb. 

•ItSporting   Brothers   (A.T.)    

•ftStreets   of    Mystery    (A.T.)    ..Vagabond    Adventure    Series. June 
*t§Swell    People    (A.T.) Mama    Manning 


13 2  read Apr.     5 

I  reel June  28 

2  reels 

26 2  reels Nov.  18 


Jan. 
Feb. 
Apr. 
Feb. 


5. 
2.. 
20.. 
16.. 


2. 

6. 

23. 


•fiTemple    of   Silence    (A.T.).. 

*t§Tlght    Squeeze    (A.T.) 

•tfTrumpeteer,   The    (A.T.) 

•TSTrylng    Them    Out    (A.T.)... 
•tSTwe    Fresh    Egg*    (A.T.)... 

*t§Two    Plus    Fourt 

•tSVolce    ot    the    sea    (A.T.) 

•fSWestern     Whoopee     (A.T.) . 


Vagabond    Ad.    Series 

.  LeMaire    Feb. 

.Song  Sketch    Jan. 

.  St.   John- Aubrey   

.Carr-HIII    

.song    Sketch    May 

.Aesop  Fables   Apr. 


2.. 
19.. 


-nwnat.    No    Ball!    (A.T.) Trait*  ef  the   Day. 


Mar. 


..  .2  reel Jan.    1 1 

. .  I  reel Feb.     8 

.  .2  reels Apr.    19 

. .  I   reel Feb.   15 

1  real July       28 

. .  I   reel May    in 

. .  I  reel Apr.  12 

..I   reel Feb.    15 

.1    reel June      7 

. .  I   reel May     3 

July    19 

..I   reel July   19 

..2  reels Nov.  23 

. .  I   reel 

.  .2  reels June     7 

2  reels July    S 

reals July  26 

. .  I   reel May     3 

.1    reel Apr.    19 

. .  I  reel 


Title 
"t§Alias    French   Gertie    (A.T.) . 

*t§Beau    Bandit    (A.O.)    

*t§Case   of   Sergeant   Grlteha 

•t§Cuckoos.    The    (A.T.) 

•}§Fall     Guy.    The    (A.T.) 

•tIFrameo    (A.T.) 

•t§GIN  of   Pert   (A.T.) 

•t§He    Knew    Women    (A.T.)... 

•tSHit   the    Deck    (A.T.) , 

•tSlntld*  tilt  Lines  (A.T.)... 
*t§Love    Cmiies    Along    (A.T.)... 

*t§Lovin'   the  Ladles  

*t§Midnight  Mystery.  The  (A.T. 
•f§Runaway   Bride.   The    (A   .T.) 

•t§Seeond    Wife    (A.T.) 

•HS<iv*n  Keys  to  Baldoate  'A  T.) 
'tSShe's  My  Weakness  (A.T.). 
"t§Shooting    Straight    (A.T.)... 


RKO 

FEATURES 

Star 

.Daniels- Lyon    Apr. 

.La    Rocque-Kenyon    Mar. 

.  Morris-Compson-Hersholt     . .  .  Feb. 

.  Wheeler- Woolsey    May 

.Mull  hall -Clarke-Sparks     June 

.  Brent-Toomey .  Mar. 

.O'Noil-Sharland    Feb. 

.  .Sherman- Joyce     May 

.  Oakie-  Walker    Feb. 

-Cempsto- Forbes    July 

.  Daniels-Hughes     Jan. 

Richard    Dlx    Apr. 

)Compson-Sherman     June 

.  Astor-Hughes    May 

.Nagel-Lee     Fob. 

Dix-Seegar     Jan. 

.  Carol-Lake- Buncr      Aug. 

.  Dix-Lawlor     July 


Length 
Feet.  Mins 

.6202.... 65 

.6169.. 
..8191. 

.8100. 
..6175. 
..6136. 

. 6 1 74 . 

.6319. 

.9327. 


.69. 
..92 
..90. 
..65. 
.68 
..69. 
..70. 

.85. 


.7038. 
.6138. 
.6463. 


.6234 69 

.6058 60 

..6579 70 

.  .not  set 

.5800.... 95 


Revlewea 
..Apr.  19 
..June  21 
..Mar.  8 
..Apr.  5 
..May  31 
..Feb.  15 
..Jan.  4 
..Apr.  26 
..Dee.  2i 
..July  12 
..Dee.  2l 
..Feb.  22 
..May  31 
..May  24 
..Feb.  15 
..Jan.  -i 
..June  28 
..July    12 


Coming  Feature  Attractions 


Amos    'n'    Andy 

Richard    Dix    

Love-Trevor-Snarks    

Wolheim- Armstrong -Arthur      

Bebe  Daniels   Aug. 

Wheeler- Woolsey    

Marshall-Daniels    


Betty    Compson     . 
Daniels-Thompson 
Foy.      Jr. -Rubin 
Lowell   Sherman    . 


Joseph     Cawthorn 


Title  Star 

*t§Babes    in    Toyland    (A.T.) Special     Cast 

•t§Bunker    Bean    (A.    T.)     

*t§Check    and    Double    Check 

(A.T.)     

•t§Cimarron    (A.T.)    

•HOonsolracv.   The   (A.T.) 

*t§Danger   Lights    

'TsUixiana    , 

•t§Escape    (A.    T.)     

•tSHalf  Shot  at  Sunrise   (A.  T.) 
*t§Heart  of  the   Rockies   (A.   T.). 

•t§Hlgh    River    

•t§Hunted    

•t§lron    Trail.    The    (A.    T.) . . . . 

*t§Ladles    of    the    Past 

•t§Lawful    Larceny    (A.    T.)    .... 
MSLeatfiernecking     (A.    T.)     .... 

•t§Losing    Gama    

Love    in    the    Rough 

*t§Old    Accordion    Man,    The 

(A.     T.)      

•t§Perfect   Alibi.    The    (A.    T.).. 

*t§Sensation    (A.T.) 

M§She's    My    Weakness    (A.T.) ..  Lake-Carroll     

•t§Silver    Horde    (A.    T.)     Brent- Wolheim     

•f§Upperworld    (A.T.)    

SOUND  SHORTS 

Title  Star 

*t§Age  of  Innocence.  The(A.T.(F). Paula  Trueman 

•tSBefore    Breakfast    (A.T.XF) 

•H Bobbed    Wire    (A.    T.)     Dane-Arthur      

•tfBridegroom.    The    (A.T.)  <F)    .  Mare    Connelly    

•t§Broken  Wedding   Bells   ( A. T.).  Dane-Arthur     

*t§Campus    Sweethearts    (A.    T.HF&D) 
•tSCash    and    Marry    (A.T.).. 

•t§Dear    Slayer    (A.T.) 

MSEventually  But  Not  New 
•fSFalr  Deceiver.  The  (A. 
•tSGeneral   Ginsburg   'A.T.)    (F).Nat    Carr 

•tSGolf    Specialist.    The W.    C.    Fields 

•t§Good     Time     Kenneth Marc    Connelly    

•t§Gunboat  Glnsburi  (A.T.)  (F).Nat   Carr    

•HGuest.   The   (A.   T.)    (FAYDL.Mare   Connelly    

•HHot   Bridge   (A.   T.)    (FaYD) 

*t§Humanette«     Benny  Rubin    

'tsJazz    (A.T.)    (F) Duke    Ellington   &    Orchestra 

•  * § L.ind  of  the  Sky  Blue  Daughters  Vaughn-Cooke      

•t§Lost    and    Foundered    (A.     T.)      (F4YD)        Vaughn-Cooke    .. 

•tIMagnate.   The   (A.   T.)  (FAD).  Mare    Connelly    

•t§Men    Without   Skirts    (A.T.) ..  Dane- Arthur      

•i/IMickey's      Champs      (A.      T.)  (FA.D)    Mickey    Yule 

•tfMlckey's        Luck        (A.        T.HF&D)    Mickey    Yule 

•tfMiekey's  Master  Mind  (A.  T.MFA.D)    Mickey    Yule , 

•tfMlckey's    Merry    Men    (A     T.)(F«VD>    Mickey    Yule , 

•tlMlckey's      Strategy      (A.      T.)  (F&D)    Mickey    Yule 

•flMlckey'e      Winners      (A.      T.MFaVD)    Mickey    Yule 

MlMlckey     the     Romeo     (A.     T.)(FAtD)    Mickey    Yule 

•t§Mlckey   the    Whirlwind    (A.T.XF&D)    Mickey   Yule 

•tIMIekey    the    Warrler Mickey    Yule    

•tlMuseum.    The    Toby  the  Pun. ..... . 

•tlMuslcal    Moments    (A.   T.) Felix    Fernando    Orch 

•§tOff   to    Peoria    (A.T.) Nick   &    Tony    

•t§Old    Bill's    Christmas    (A.T.) 

-t fold   Vamps  for   New   (A.  T.V..  Viughn-Ceoke    

•tSPalnoka    Flvlno    Seho«l    (A.T.) 

*t5Peep  en  the   Deep.  A Clark    &    MeCullough 

•fSSettlng   Son.   The    (A.T.)    Vauohn-Cooke    

•t§8leeping    Cutles    (A.T.) Alberta    Vaughn    

•t§Sonq    and    the    Sergeant,    The 

(A.T.)      

•tSStrange     Interview.     The 

(A.T.)     (F) Sherwln-Knowles    

•tl While   Auto   Walts   (A.T.XF) 

•HWho's   Got  the  Body   (A.T.)..  Nick  AY   Tony    


Length 
Feet.  .Mins.  Reviewed 


(0 


....Not  set... July  26 


Aug. 


6379... 67... July    19 
.  V.  V. '.'.'.'." '.'.*.  Aug.*  *I6 


Rel.  Date 
Jan.  5. 
Mar.      9. 


Length 
. I  reel . . . 
.2  reels. . 


aughn-Cooke-Sargeat     

....  Vaughn-Cooke     

(A.T.)    (FID)    Vaughn-Cooke. 
T.)      (F&D)      


Feb.  2 

.Mar. "   S 

Mar.  IE 

Mar.  ' 

Apr.  13 

Jan.  6 

Apr.  I; 


Jan.  12. 
May  25. 
May     II. 


Feb.  9. 

Mar.  30. 

Jan.  19. 

Mar.  30. 

Feb.  "'2'.' 

Mar.  30. 

Mar.  2. 

July  20. 

Jan.  5. 

Aug.  17. 

June  22. 

Apr.  27. 

May  25. 


July  13. 

Fab.  » 

Feb.  2. 

June  22. 


Feb. 
Jan. 

May 

Mar. 
Ian. 
Aug. 


. . I  reel. . 

.  .2  reels. 
.  .2  reels. 
.  .2  reels. 
.  .2  reels. . 
. .  I  reel . . 
.  2  reels. 
.2  reels. 
..I  reel. 
.  .2  reels. 
. .  I  reel. . 
.  2  reels. 
. .  I  reel . . 
. .  I  reel. . 
.  .2  reels. 
.  .2  reels. 
.  I  reel . . 
.2  reels. 
.  2  reels. 
.  2  reels. 
.  2  reels. 
.  .2  reels. 
.  2  reels. 
.  ,1  reels. 
.  .2  reels. 
..2  reels. 
, . .2  reels. 
. .  I  reel. . 
. .  I  reel . . . 
.  .2  reels. 
.  2  reels. 
.  .2  reels. , 
.  I  reel .  . 
i,2  reels. 
.  .2  reels. 
. .  2  reels. 


.  .June  21 


.Feb.  22 
Apr.    IS 


...July  5 
..Aug.  9 
..Nov.     9 


STATE  RIGHTS 


FEATURES 


Title 


Star 


Dlst'r 


*t§Aoross   the   World    (A. D. ).  Martin    Johnson    .. 
•t§After   the    Verdict    (A.T.)  Tschechowa-Ward 

Asphalt     Froe-lleh-Amaon 

'U  because   I    Love  You   Mady  Christians   . 

•tSBeyond   the    Rio   Grande    (A.T.)    Jack    Perrln. 

•t§Bottom  of  the  Warld 

•KBruie  68   (P.T.) Veldt-Brink      Amer 

*  tSBrlght     Eyes     Balfour-Trevor     New 


Length 
Feet      Mins.  Revlewea 


Talk.   Pie.    Epics.  .Not  set 8860 98... Jan. 

..Int.    Photoplay..  Jan.    I. .8900 73. June 

.Allied     Film.  Mar.    15...   8  reels.  .85. .  .May 
..Amer.  Gen.  Film     Jan.  249000.  ..100..  Feb 
•  5'9,  4  ;••■••  —-Apr.  15   5400....  60..  June 

Talk.    Pio   Epics  Sept.     I 8800 42 

Anglo   «pr.   6 100. .Apr. 

Era    July     IS. 8800... 78... July 


Harold   Auten May    IU  837^. .  .88. . .  May 


...«l. .Jan 
...50...  Aug. 
Feb. 


...Mar.      I 


'isbuining    Heart,    The    Christians -Froelich 

•UCall      ot      Circus      (A.T.) 

(D.F.)     Bushman   Clayton    , .    Burr  Jan.     155466 

'Canyon  of  Missing  Men Tom  Tyler    Syndicate June    I. .4742. 

oauyiit  in   bei mi   unuerworld.    Fritz    Kortner    

Chess     Player,     The Jehanne-Blanchard        Unusual    Plct 

MClvlllzatlon    Hiekman-Markey    ...Amer.    Trad.   Atsa 

•tscuncy      in      Wall      Street 

•is*;!;' .«'«.;.•  w... Wurray-Llttleneld    ...Aristocrat    Mar.    157127. 

•t§Code  ot  the   West Bob   Custer    Syndicate    

•Ts<-o-uptimists         special    cast     Mew    tra    Feb     8  ' Feb  "22 

.\\.§r?anJler  S"VLwi  Th?„(P--T->-£has-    ""tchinson    ..Cosmos May    206516.'.'.  .82'.'. .  May  24 

•^Darkened    Skies    (A.T.). .  .Brentwood-MacDonaldBiltmore    Prod Jan.. 5400. ..  .60     Dee       14 

Docks   of    Hamburg    Jugo-Fritsch      Ufa 

*.t!?r"ter3  , ~U »■••■••". Harold    Autea.'..".'.'.'.'.'.'.'.'.'...'.'...4()..Jui'y  I 

tSEscaped    from    Dartmoor. .  .Banng-Henning         ..Harold    Auten. ..Apr.   II   7529.... 70..  Apr.     19 

Farmers    Wife       Th.inas-Hall. Davis.  .  Allied    Jan.   4   6845. ..  .76     Jan        8 

•t§Firebrand    Jordan    Lane    Chandler Big    4 June    23  5400. ...60     July    26 

•^Heart's"  ■■Meiody'"(A'."'f.) Franco-Amencan   Not  Set.  6360. ..  .71 ..  Dec.       7 


(F    &    D)     Fritsch-Parlo    ..    ..    Ufa    Film 

Her  Unborn  Child  (F  4.  D) ..  Special    Cast Windsor    . .  .".'.'.'.".Jan."'  107609        85  "Jan   "is 

Hunted    Men    Bob  Steele   Syndicate    Apr    4853 

•tllmmortal    Vagabond  (A.T.)  Haid-Froellch     Ufa     Film    «pr..4BS3     

In   the  South   Seas   with    Mr.   and   Mrs.    Pinchot. . . .  Talk.  Pict.  Epics. Sept.  l" 5538 Ma'v'Vl 

tlngagl    .,..._. African  Hunt  Congo  PIcL  Ltd.     Apr.  137776:.': '. 86 '.'. Apr.     21 

• ..French     Cast Cosmos     5800...   64 

!Tt  i(nA,TiS,lra    Allgood  Harold     Auten.  ..June  27.  9100 July" 

(A.T.)  Day-Walker     Chesterfield     ....May     178095...  69     Mav 

.Audible     Mar.    8.5825 


lade    Casket.    The. 

*t§Juno     and     the 

'HLadies      in      Love 

•t|Last    Dance.   The    (A.T. ).    Reynolds-  Robards 


'Lone    Horseman 
*t§Lost   Gods   (A.T.) 

Lost     fatroi 


•  Tom   Tyler 


.. Syndicate... Nov.  I,  •». 

Talk  Pic.  Eples...  Sept     I. 
.  Pro    catrla 


4738. 
4800. 


•fiLova"  at'  F Jrit  j j8Jght(A'.T.)  Maner! Faster '! " ! ! !  ChesterfiJId . .'.'.'  Teh.  S?5  6039.' 


.85. 
..53., 
..83.. 

...57. 

.68. 


Mar. 
.Aug. 

.July 
Dec. 

Feb. 


•TiMy'tViVt %•  N\lture.R!!!'.'..TT::^T..::::u,r,d..Au,en'May  »■'"«>■•■■'»•  ">>•» 

•iSOveiiand    Bound    (A.T.) . .  Perrln- Ray     Raytona       "Anr"ii""inin        sii'"M.'r"io 

•t§Parting   of   the    Trails...  Bob    Custer     Syndicate'      Mar       I  "  '  4700 "  " 

Passion    Song.    The Olmsted-N.      Beery. .  Excellent     .'.'....'.... .'.'.' .5(m'. 


Peacock    Fan    The 
Poor     Millionaire 

Pori    

*t§Rampant      Age 

(D.F.)     

•tSRIdin'     Law 


(A.T.) 


Dorothy     Dwan   Chesterfield 

..  Talmadge-Howard     .Blltmore 
..Special  Cast  Ufa    Films 

.Murray- Kennedy     ...Continental 
.  Perrin-Canutt    Big 


Apr.      7.. 


.  5400. 
.5200  . 


.52.. 
.56.. 
.60.. 
.58.. 


Mar.  29 


May    17 


Jan.     156743 64.. Jan.      IS 


•tdKidin      Law         Perrin-Canutt    Big    4                          Mavi?Rfinn         c-i '   1..1  ■ 

•t§Romance  ot  West  Jaek   Perrln    Jack  Trop  '..'.'. '.J  una!  5 .5494 "  '   11 '   Aun  2 

Sea     Fury     Mildred     Harris. ...  Tom  White Not  Set  620u""s8'"d«  j 

•tSlums   of   Toklo    Japanese    Cast    Moviegraphs                                     '  M-    D"'  7 


— egraphs 

Smoke    Bellow    Conway    Tearle First     Division     ..  6605        7i' 

South    of    Panama  Carmellta   Geraghty. .  Chesterfield    .  "6300         70 

l,.am„p„ldV;;.--r-r;i;.v,;.----Natlve  Ca"   "'">"  Aut.n...A,r."»«  rsao/.V/ao." 


Strange    Case    of    District 

Attorney    "M"    

t§Take  the  Heir  (A. D. )....  Edward  Horton   .. 

Three    Outcasts,    Tha Yakima     Canutt.. 

Thunder    God    Cornelius      Keefa. 

Western    Honor    Bob  Steele  

•tSWest  of   Rockies    (A.T.) 

(D)        Art    Mix 

•t§Whlte    Cargo    (A.T.) Special    Cast    .... 

•tlWhlte     Devil     (P.T.)      (F 

4    51.  i" :.■_•_;:_•  1 Mosjukln-Dagover 


May 


Unusual  Photoplay  .Mar.  6800 Mai 

SlB    4    ;J"-   '5-5700.... 63.. Jan 

■  ™aea     Mar.     " 


Crescent 
.Syndicate..  Mar. 


World    Art Jan. 

Harold    Auten    


7.  5  reels. 
....5917... 
....4849... 


Oct. 


May  17 


-Mar.     I 


UFA     Films 


TlWSS.:'  $K'"wu- ■  Far! H-»»-a™". ' ■         •"•"  '"terna'tiin.-. 


.State   Cinema Jan. 


...7000. 
1.7560 85 


.78.  Feb.    22 


.Jan.    25 


«•«•■    (A.D.)    Belle   Beaaatt 

Wonderful    Lies   of    Nina 

•t§Ylddish  Mama.  The  (A.T.)Mae    Simon    ..^^JudVFilms'::"         . .     4000..     !    .     .V/. 


Coming  Feature  Attractions 


Star 
"Bill",  "it.- Wales' 


..Special    Cast. 


Rel.  Date 
Liberty  Prod.  .  . 
Big   4    


Continental 
AIT.    European. 
Continental 
Majestlo    


Length 


7  reels.. . 


July    6 


Sept.     15. 


. . .  6  reels. 


..July    5 
.Apr:   12 


Big    4 , 

Liberty   Prod. 


Majestic    

Aft.    European... 

Liberty   Prod 

Liberty    Prod 

Liberty   Prod 

Pioneer    '_'' 

Aff.    European 7  reels 

AfT.    European 7  reels 

AfT     European 6  reels. 

Majestlo    

Afl.    European 6 'reels.' 


..May  24 
..June  14 
..June  14 
Dee.  14 
..Jan.    25 

...July  5 
..Feb.  8 
Dee.     »' 


.2  reels. 
. I  reel. . 


May  24 


SON  U- ART -WORLD  WIDE 


Rel.  Date 


Title  Star 

•nnio    Flohf     The    (A.T.) Wllllann-Lane  Sept. 

•t§Blaze    O'Glory    Eddie    Dowllng-B.    Compson. .  Jan. 

•t5Co«k   0'   the   Walk   fA.T.)  .J.    Sehlldkraut-Loy    May 

ntriude    Wranoler,    The    (A.T.) .  r>urv»a.Ba«niiaMe       ..  June 

•tIGreat   Gabbo    E.   Von  Strohelm-B.   Compson  Jan. 

•t^Hello    Sister     (A.     T.)    L.     Hughes-Borden    F»b      . 

'teonce    a    Gentleman    (A.T.) Horton- Wilson     S""'- 

•tSReno      (A  T  >  Poland-Thomtion-I  five       ...     .     Sept. 

*t§Talk    of    Hollywood Nat   Carr-Fay   Marbe    Mar. 

•tlUp   The    Congo Travel    Lecture    Feb. 

•t§What    a    Man    (AT.) Denny-Segar       


Aor. 


Length 
Feet..  Mins.  Reviewed 
K5    ..Apr     19 

.90 

.80.  ..Apr.    19 
R«...May  24 

100 

I  00...  Apr.    5 


SR"!n 
.8800 
.7200 
.  .fi?nn 
..9950 
9500. 


.  .6586 72 

.5800... 62 

7000  79.  .    Mar.  2° 


Title 

*t§Ape,  The   (A.T.)    

't§Bar    L    Ranch 

*t§Body,    Soul   and    Dress. 
tiBurned     Evidence    (F)., 

Buying    a    Wife 

•tSCIown,    The    (F) 

•§t Comeback.    Tha    (A.T.)    

*t§Dancing    Fathers    (A.T.) '.'.'.'.'.'.'.'. 

*t§ Dangerous  Trails  

'tlDavy  Jones   Locker   (A.T.) 

•t§  Divorce       Question,       Tha 

(A.T.)     

Duty  to  be  Silent Maria  Albana '.....'. 

•t§East    Lynne    (A.T.) 

•t§East    of    Asia    (A.T.) 

•t§Everybody's    Girl     (A.T.) 

Exodus  to  the  New  World,  The  Lyon-Prevost     

Full     Dressed    Thieves Nils     Asther 

German     Underworld Special    Cast 

Great    Unknown.    Tha John     Loder 

•StHall    the    Woman    (A.T.) 

Her   Viennese    Lover Asther-Nolaa     

•t§ln     Oklahoma     (A.T.) 

*'t§Lady  of  the   Lake,  The..  Percy    Marmont    

"tSLIfe    For    Sale.    A    (F) 

Milak  of  the   Snowlands Soeelal    Cast 

•t§Mldnigb.t   Alarm,    The    (A.T.)      

•t§Mother's    Millions    (A.T.) 

•t§Nlght    Hawk.    The 

Our   Dally   Bread     Mary     Nolan 

•tSPrlee    Mark.    The    (A.T.) 

*t§Red      Kisses     (A.T.) 

'tSRomantlc    Scoundrel.     The     (A.T.)     

*t§Second   Honeymoon,   The   (F) 

'•^Sentimental    Satan    (A.T.) 

•tSSmart    Women    (A.T.)..... 

•t§Thou    Shalt    Not    Squeal     (A.T.)     

•tSToday    (A.T.)     Nagel-Owen     

•t§Trap,    Tha    (A.T.) 

•^Unforbidden   Sin.   Tha   (F) 

Unholy    Love Wegener- Petrovlteh. . 

When    Duty    Calls Soeelal    Cast      ..      .. 

Wild    Men    of    Kallharl Denver   African    Exp. 

*t§Worst    Woman    In    Paris    (A.T.)      

SOUND  SHORTS 

.,!.""          .u       ^     ,a                      S,lr                               llstrlbutor  l.#noth  Reviews' 

1|Across    the    World Talk.  Pictures  Epics 2  reels  (serial)  Aug.  9 

.L§A.ny^.h<,re.uB.y   Alru Visuagraph 3    reels May    17 

•t§At    the    Photographers 

(A.T.)    (F) Harry    Delf    Elbee 2  reels 

"tBeethoven    Fltzpatrlck     I   reel Apr      IS 

Mlekay  Mouss  Certoanr.ei^hrltv    Prad 1    reel 


FitzPatrlck     . . 
Continental 

Allied    

Liberty    Prod. 
Liberty    Prod. 

Big   4    

Aft.    European. 
Majestic    


Continental 

Majestlo    

Majestlo    


.Aug.   I:... 


.  7  reels 


Majestic    

Majestlo    

Continental 

Afl.    European 

All'«d 6714'feet: 

Talk.    Plct.    Epics    

Liberty    Prod 


♦Bern   Panse    

Besides    the    Western    Sea. 
•t§Bllnd    Youth     (A.    T.) 


Lou 


....Castle     Film. 
Tellegcn    Capital 


.  I  rati. 

2    reels 


*Means   synchronized   score. 


■fMenns    sound    effects.    §}fcans    voice    (including    dialogue    and    incidental    songs). 
All-Talker.    P.T.   means   Part-Talker.    D   means   disc.    F   means   sound-on- film. 


A.T.   after   title   meant 


August    16 ,    19  3  0 


Motion    Picture    News 


75 


•♦5  Bring    On  the  Bride  (AT.) Ellbee    

•t§Broken    Doll,   The    (A.T.)  .  Sadie    Banks    Judea    Films    

•tens In    Gtng.    The    Mickey  Mouse  Cartoon  Celebrity    Prod 

•tConquest  of  the  Cascades.  ..Educational     Gen.   Electric  Co 

*t§Oown     Hawaii     Way Color     Novelty Castle     

•t§Egypt.    Land    of    Pyramids FitzPatrick     

•tfFourth   of    July Fitzpatrick     

•tlFrlond    Husband    (A.T.) Burr     ... 

•fGalloping    Gaueho    Mickey  Mouse  Cartoon  Celebrity    Prod.. ..Feb. 

*t§Gateway   to    India    Travelogue      Fitzpatrick     

•tjuogle     Rytha     Mlekey  Mouse  CarteonCelebrlty    Prod 

•tJust    Mickey    Mickey  Mouse  Cartoon  Celebrity  Prod 

•§tKlddie  Cabaret  Mayfalr  

•fKids   and    Pets Color    Novelty    Castle     

Lincoln's    Birthday    FitzPatrick     Feb.   12 

•Liszt,    Franz    Music  Master  Series. Fitz     Patrick 

•t§Mai-Ko    Mashma-Lou     ... 

(A.T.)     Harry    Fold    Judea    Films    

•tSMawas    (P.T.)    Capital    Prod 

•t§Meet  the  Family     (A.T.) 

(F)     Harry    Delt    Elbee 

•t Mickey's    Concert    Mlekey  MouM  Cartoon  Celebrity    Prod 

•f§Monkey    SQuawks     (A.T.) Burr     

•;§Oh    Doctor    (A.T.) Special    Cut Judea     Films 

•tpiane    Crazy    Mickey  Mouse  Cartoon  Celebrity    Prod. 

•tPlow  Boy   Mickey  Mouse  Cartoon  Celebrity    Prod. 

•tishoemaker's    Romance 

(A.T.)     Special    Cut Judea     Films 

•tJShould     I      Charles      Lawmer     ..Advance   Trailer    

*t§Signed.  Sealed  &  Delivered    (A.T.) Burr     

*t§Slxty  Minutes  From 

Broadway    Color    Novelty    Castle    

•t§Style   and   Class    (A. T-).    -Marty   Barratz   Judea   Films   

•flsummer     Harmonies Song    Cartoon    Biophone     

•tTee    Time    Felix    the    Cat Copley     Films 

•Thought  for    Mother's   Day..  Fitzpatrick     

Washington's     Birthday       Fitz    Patrick. ..  Feb.    22 

•t§When    My    Dreams   Come 

Trua     Gene    4    Glenn Advance    Trailer 

•tWnen   the   oat's   Away Mlekey  Mouse  CartoonCelebrlty    Prod 

•tWIld    Waves    Mlekey  Mouse  CartoonCelebrity     Prod 


2  reels Nov. 

I   reel 

j    rati 

Apr. 

I  reel 

I     reel June    21 


I? 


2  reels 

I  reel 


1  reel Jan.     1 1 

.  I    rael 

2  reels Apr.  2f) 

I  reel 

350  feet 

.  I  reel Apr.       5 


3'/j  reels. 


2  reels. 
I     real. 


..Jan. 


1800  .. 
I  reel. . 
I    reel. 


May      17 


I  reel 

2000 

I  reel Oet.       I 

I     reel Aar.       S 

I  reel May    10 

350  teet     

I  reel Apr.       i 

I     reel 

I  reel Jan.     1 1 


TIFFANY 


(Available 

Title 
•f§Border    Romance    (A.    T.)-... 

-t§High    Treason    (A.T.) 

•t§Hot    Curves    (A.T.)     

•tnjourney  •    End    IA.T.)    

•t§Ju«t    Like    Heaven    (A.    T.).. 
•tiKathleen     Mavourneen    (A.T.). 

•t§Mamba     (A.T.)     

MIMedlclne    Man.    The    (A.T.).. 
•t§Near    Rainbow*    End    (A.T.). 

•t§Party   Slrl    (A.T.) 

Reviewed   as 

•tIPeacock    Alley    (A.T.) 

•t§Sunny   Skies    

•tlSwellhead    (A.    T.) 

•♦STrnooers    Throe     fA.T.) 

•t§Wings   of   Adventure 


FEATURES 

sound -on- film    and    sound-on-disc  ) 

Length 

Star 

Rel. 

Date 

Feet 

M  ins. 

Reviewed 

May 

18. 

...5974. 

...65. 

.May 

31 

Mar. 

25. 

..6210. 

...69 

.June 

7 

Rubin-Lease-Day     

J  una 

15. 

...7893. 

.    .88. 

..July 

12 

Colin     Clive     

May 
.July 

23. 
14. 

.11416. 

.130. 

.Apr. 

12 

O'Neil-Delaney      

luna 

20. 

..5169. 

..56. 

.Aug. 

2 

Hersholt-Boardman- Forbes 

.Mar. 

10 

...6183. 

...«■). 

.    Mar. 

i 

Benny-  Bronson     

■  June 

15. 

...6211. 

...69. 

.June 

21 

Steele-Lorraine 

.  June 

10. 

..5916. 

..58. 

.July 

b 

Doug     Fairbanks.    Jr 

.  Jan. 

1. 

...6750. 

...75. 

. .  Doc. 

2i 

"Dangerous    Business"    Issue 

Dee. 

21. 

1929 

Mae    Murray    

.  Jan. 

10. 

...6060. 

...67. 

..Feb. 

8 

Benny     Rubin     

.  May 

12. 

...6994. 

...78. 

..May 

2  -i 

Gleason- Shilling- Walker    ... 

.Mar. 

20. 

...7040. 

...78. 

..Apr. 

2« 

1  ease-Gulliver    

Feb. 

15. 

. . 7239 

..8(1   . 

.Feb. 

11 

30. 

...5050. 

...70. 

.Aug. 

9 

Coming  Feature  Attractions 


Star 


Title 

*t§Borrowed     Wives     

•HEnehantinp     Melody     (A.T.) 

•t§ Extravagance    June    Collyer 

*1§Headln'    North    (A.T.) Trem     Carr     . 

•tlLasca 

•t§Land  ot   Missing   Men   (A.T.).Trem    Carr 

'MLeft    Over    Ladies 

•flLuxury    Girl  

•tiOklahoma    Cyclone    (A.T.).. 

•t§Paradlse     Island     (A.T.) 

•tlRldln'     Fool.    The    (A.T.).. 
fSSunrlse    Trail.    The    (A.T.). 

*t§The   Thoroughbred    

•t§Third    Alarm.    The    (A.T.).. 

•♦•Torrent.    The  

*t§Under    Montana    Sklea 

*t§Wages  of  Adventure Armlda 

•t§Why    Marry     (A.T.) Hunter- Reynolds 


Rel.  Date       Length 


.  Trem  Carr 
.  Harlan-Day 
.  Bob  Steele 
.Trem  Carr 
.Garon-Barry 


.Harlan-Gulllver 


July      5 


SHORT  SUBJECTS 


Tits*  Star 

*t§Cossack's    Bride.    The Color  Symphony 

•tsEnchanted  Forest.  Tha  (A.T.) 

•t§ln   Old   Madrid Color   Symphony 

"  +  § Jungle    Drum!    

•♦§Melodie       

•t§On  the  Plantation 

•♦§Statlon    S-T-A-R     

•♦SSongs  My  Mother  Taught  Mo. 
•t§Volce    of    Hollywood 


Rel.  Date 


.  Colortone 

.Color   Symphony 

Forbes    Randolph    Singers 

.  Color  Symphony    

Station   S-T-A-R    Series 


Length 
. .  I  real. . . 

. . . I  reel . . . 

i . .  I  reel. . . 
..2  reels 
. .  I  reel   . . 

...2  reels. . 

...I  reel... 

..I  reel   . . 

I  real... 


Reviews* 
Fab.  22 
.May    31 

.  boa.     28 


May 
Das. 


UNITED  ARTISTS 

FEATURES 


Title  Star 

•HBad    One.    The    (A.    T.)     Del     Rio-Lowe 

M§Be     Yourself     (A.T.)     (F) Fannie    Brlce    . 

•t»Hell    Harber    (A.T.) Velez-Hersholt 

•HLummox    (A.T.)    (F) Westover-Lyon 

•t§One  Romantic  Night  A.  T.) . .  Glsh-Nagel-La 
•MPuttln'  aa  tha  Rita  (A.T.) ..  Harry  Riehman 
t^  Raffles    (A.    T.) Ronald   Colman 


Length 
Rel.  Date       Feet     Mlns. 
. ...  May      3....  6673.... 74. 

Feb.      8 "5977 77. 

Mar.    22....  8354.... 84. 

...    Jan.      18 7533 84. 

...Apr.  12.... 6592.... 72. 
. ...  Mar.  I.... 8128.... 88. 
July     26 6509 70. 


Reviewed 
..Mar.  22 
. .  Fab.  I 
..Mar.  0 
..Fab.  15 
..Mar.  ?° 
..Feb.  22 
..Aug.    2 


COMING  ATTRACTIONS 


Length 
Feet     Mlns.    Reviewed 


Title  Star  Rel.  Date 

•»f Abraham    Lincoln    (A.    T.).    .Walter    Huston     Sent.    '8 

*t§Bat   Whispers.    The    (A.T.) ...  Chester    Morris     Deo.     20 

•tlClty    Lights    (F) Charlie    Chaplin     

•t§Du   Barry.   Woman  of   Passion  (A.     T.)     Norma    Talmadgo      Nov.       8 

•§tLIIII    (A.T.)    Evelyn    Laye    

•tSEyes    of    the    World    (A.T.) . .  Merkel-Holland     Oet      18 

*t§Forever    Yours    (A.T.)     Mary     Pickford     Nov.     29 

•♦Heir,    Angels     (F)...  Lvon- Hall  ■  Harlow     June     7 

*t§Lottery   Bride.  The    (A.T.) .    . .  MacDonald-Garrlck      Aug.     16 

•tSRearhlng   for  the   Moon    (A.T.)  Bebe    Daniels    

•tSSmllin'    Through    (A.T.) Joan  Bennett   

•t§Sons    0'    Guns    (A.T.) Al    Jolson    

*t§What    a    Widow    (A.T.)     Gloria     Swanson      

♦SWhoooee    (A.   T.) Eddie    Cantor     Sdpt,      7 8550 95. ..Inly   J2 


SOUND  SHORTS 


Title 


Star  Rel.  Date 

•tSGIorlous   Vamp    Bobby    Watson    Jan.     25.. 

•t§Serond    Hungarian    Rhapsody     May     24.. 

•§tWlzard's     Apprentice     Apr.    20. 


Length 
.   952... 


.Jan. 
..July 


Title 

Big    Timber    (Ro-lssue)     

•t§Burning  Trail  (Reissue)... 
•tSCaptain   of   the    Guard    (A.T.) 

*T$Cllmax,   The    (A.   T.) 

•  t!j  Cohens  and  the  Kellys  In  Scotland 
•t§Concentratin'  Kid  (A.T.)... 
•t§Czar   of   Broadway    (A.T.).... 

*t§Dames    Ahoy    (A.T.) »••• 

•t§Devll's    Pit,    The 

Reviewed  under  title  af 
*t§Embarrasslng    Momenta   (A.T). 

*t§Flghting    Legion,    Tha 

Flying    Hoofs    

•§•  H  eil's     Heroes    

•t§Hlde-0ut   (A.   T.) 

•tLueky     Larkln 

t;Mounted   Stranger,    Tka 

•tlMountaln     Justice     

•t§Nlght    Ride    

'  +  § Parade  af  tha   West 

*t§Roaring     Ranch    (A.T.) 

*t§Song  of  the  Caballero 

•t§Sons   of  the  Saddle , 

*t§Spurs    (A.T.)     

•t&Storm.    The    (A.    T.) 

•t§Tralllng  Trouble   

•f^Tngger    Tricks     (A.T.) 

•f§Undertow    

•t§What   Men   Want 

•tWhite   Hell   of   Pita   Pain 

White   Outlaw,   The    (Reissue) 

•t§Young    Desire    (A.T.) 


Length 
Feet     Mins. 

...4388 

...4223 

...7519 76. 

...5846 65. 

. .7600. ...82., 


UNIVERSAL 

FEATURES 

Star  Rel.  Date 

William    Desmond    Mar.    30. 

.  Wm.     Desmond     July      29. 

La    Plante-Bolos     Apr.     20. 

Crawford- Hershtlr     Jan.     26. 

Sidney-Murray    Mar.   17. 

Hoot   Gibson    

. Wray-Compson-Harron    May    25...   7314 

Glenn   Tryen    Feb.     9 5773 

Special     Cast     Mar.      9 6268 

"Under  the  Southern  Cross"   In  April  27.    1929 

Reginald    Denny    Feb.       2 5230.. 

Ken   Maynard    Apr.      6 6763.. 

Jack   Hoxie   Feb.      2 3852.. 

Bickford-Hatton    Jan.       8...  6148 

Murray-Crawford     Mar.     30 5299" 

Ken    Maynard    Mar.      2 5785.. 

Hoot   Gibson    Feb.     16 5784 

Ken     Maynard     May      4 6748... 

Robinson-Kent    Jan.     12 5609.. 

Ken    Maynard    Jan.      19 5900.. 

Hoot     Gibson     Apr.     27...   6094 

..8524..'.' 


Ken    Maynard    June  28. 


Ken    Maynard    Aug.  3 

Hoot   Gibson    Aug.  24 

Special    Cast    Aug.  18. 

Hoot   Gibson    Mar.  23. 

Hoot   Gibson    June  I. 

Nolan- Ellis-Brown      ►«o.  23 

All    Star    July  13.. 

Special    Cast    June  I.. 

Jack    Hoxie    May  25. 

Mary    Nolan    Juna  8.. 


..81  .. 
.66.. 
..69.. 
Issue 
..58. 
..75., 
..43. 
..70, 
..50. 
..64. 
..64. 
.75.. 
..62. 
..65. 
.67.. 
.73... 


.Apr.  8 
.Mar.  29 
.Mar.  18 

.Apr.  26 
.  Feb.     8 


..June  29 
.Dec.  21 

'.Dee. '21 
.Apr.  19 
.Mar.  22 
-Feb.  15 
Mar.  22 
.  Dec.  28 
.  Feb.  I 
May  24 
July     It 


...7222 

...5198 67.. 

...5462.... 57. 

-5025.... 56. 
..6041 67.. 

..7727.... 80.. 

..    4541 

.8529.... 73!! 


.Mar.  29 
June  21 
..Jan.    4 

.May'io 

Joiy'il 


Coming  Feature   Attractions 


•ISAM    Quiet    an    Western     Front 

(A.    T.)    Wolheim-Ayres-Wray 

•t§Boudoir     Diplomat     (A.T.) 

•tICohens   4    Kelleys   In    Ireland  (A.T.)      

•t§East    is    West     (A.T.) Lupe    Velez    

•§tHunchbaek    of    Notra    Dame 
(A.T.) 


.Whlteman'i    Band 
Cast     


.  Fairbanks,    Jr., 
Loff-  Boles      ... 


•t§Klng  of  Jazz.  The   (A.T.).. 

•t§Lady    Surrenders,    The    (A.T.)  . 

•tILIttle    Aceldent    (A.T.) 

'§tMerry- Go-Round     (A.T.)     ., 

•tlOregon    Trail    (A.T.)    

*t§Ourang     

•§tOutslde    the     Law     (A.T.). 

♦t§Resurrectlon    (A.T.)     

itSSaint    Johnson    (A.T.)    

ItlStrlctly    Dishonorable    (A. T.J.John    Boies 
•t§Virgln    of   Stambeul    (A.T.) 


e*    Special 


.8724.... 97. 


Page. 


Sept.    I 


.Apr.     8 
.'.Jail*  II 


.Nolan-Robinson 
.Boles- Velez  ... 
.  Ayres-Wray 


Title 

Alias   the    Bandit 

All    Wet    

Anthony    &    Cleopatra    (reissue)., 
dadge    of    Bravery    . 

Bashful    Whirlwind    (Reissue) 

Battling    Kid.    The 

Beauty    Parade.    The 

Benjamin    Franklin    (Reissue) 

Boundary    Line,    The    (Reissue).. 

Close    Call     (Reissue) 

Columbus    &    Isabella    (reissue).. 

Crooked   Trails    

Crimson     Courage     

Danger  Claim.   Tha     . .  

Fighting    Terror    (Reissue)     ... 

French  Leave   

Follow  Me   

Foul    Ball    

Getting    the    Air        

Her     Bashful      Beau     

Hla    Girl's    Wedding    

Kounty    Fair    

Last  Stand  

Law  In  the  Saddle  

Lightning   Rider,  The 

Lightning    Express    (Serial) 

Make    It    Snappv   

Man     Hunter,    The 

Matter   of    Policy 

Milky     Way     (Reissue)      

Omar    Khayam    (Reissue)    

One    Wet    Night 

*t§Parlez-vous     

Paul    Revere    (Reissue) 

Plane    Crazy    

Peekaboo   

Pony    Express    Kid.    The 

°ost  of   Honor 

Prehistoric   Man   (Reissue)    

Pronto    Kid,    The    (Reissue) 

Queen    of    Roundup    (Reissue).. 

Red  Coat's  Romance 

Restless    Rest    (Re-lssuo) 

Rooln'    Venus        

Seeing    Red    (Reissue) 

Should     Poker     Players     Marry? 

Sid's    Long    Count 

Sitting    Pretty    

Six    Gun    Justice    

Some    Show    

Step    Right    Up 

Son  of  Courage 

Storm     King    (Re-lssuo) 

Speak    Easy    (Reissue)    

Trail    of    the    Pack 

Under  the  White   Robe  (Re-lstue 
Way  of   the   West    (Reissue).. 

Why    Walt    

Whlo   Hand.   The   (Reissue)... 
Wild    West    Wallop     (Reissue) 

William    Tell     

Wolf's    Fangs    


SHORT  SUBJECTS 

Star  Re|.  D,„ 

.Bobbie    Nelson    May       17 

,  Sid  Saylor   

May  26.7. 

red    Caraoa    Feb       8 

Edmund    Cobb    Aug.  30'' 

.Bobbie    Nelson    June  14 

.Arthur   Lake    July      2" 

•  ■_■••.••/, Juno  23  '.'. 

.Fred    Humes    July      5 

Edmund    Cobb    Aug.      2" 

"•■■•: Juna  9. .'. 

Ted    Carson    May      3 

.Ted    Carson    Mar.      8  ' 

Bobble    Nelson    Mar  22 

.  B I  Hie    Sullivan     July  19' 

.Sid  Saylar   Mlr.  ,,;; 

.Arthur   Lake    Apr.      30 

■  Sid  Saylor     Apr.  16.. 

'  A!°!h.1,r    W#     M,r-       5.. 

.Arthur    Laka     Juna  II 

.Arthur    Laka    Joly  23  " 

.Oswald    Cartoon    Jan       6 

.Bobbie    Nalsan    Jan.'  25 

Ted     Carson     Apr.       5" 

-Ted    Carson    Aug.  23 

.Chandler-Lorraine    Juna      2 

.Sid   Saylor   Feb.  l2  " 

.Ted   Carson    July  26" 

.Edwards    Jan.  13." 

.Charlie    Puffy    Mar.     10 

July  14..' 

Roach- Edwards      Feb.  24 

.Summervllle     Sept.    10 

Aug.  18.'.' 

•  Sid   Saylor    July  9 

.Arthur    Lake    May  21 

.Edmund    Cobb    Aug.      9" 

-Bobbie    Nelson    Feb.     22 

Aug.  II.. 

Edmund  Cobb   Apr.  12... 

.  Josle    Sedgwick    Mar       1.. 

.Ted   Carson    June  28.. 

.  Nealy    Edwards    Mar.  24.. 

.Josle  Sedgwick    Jan.  18.. 

.Billy    Sullivan    Aug.  16.. 

June  30. .. 

.Sid   Saylor    May      28. 

.Arthur   Laka    Jan.  15 

.Bobbie    Nelson    Apr.     19.°. 

.Arthur    Lake    Apr.       2.. 

Sid    Saylor    May       7.. 

.Bobbie    Nelson    July  12 

Edmund    Cobb    Feb.  15.. 

Charlie    Puffy    Apr.  7... 

.Ted  Carson   Jan.      7.. 

)Neely    Edwards    May  12... 

Neely     Edwards     Feb.       I.. 

.Slim   Summervllle    Feb.  10.. 

Billy    Sullivan    Mar.  15.. 

.Edmund   Cobb    May  24.. 

Jan.  27.. 

Ted     Carson     Mayi      31. 


Length 

Reviewed 

. .2  reels 

.2  reels 

..Jan.    II 

.2  reals 

.2  reels 

.2  reels 

.2  reels 

.  1  reel 

.2  reels 

. .  Mar.  29 

•  -2  reels 

..Feb.     1 

-  2   reels 

.Fab.    15 

.  2  reels 

.Mar."  8 

-2  reels 

-Apr.      6 

.  2  reels 

.  .2  reels 

.  -  Fab.     1 

.  2  reals 

.  May     24 

.2    reals 

June    28 

•  1  reel 

.  Dae.      7 

.  2  reals 

Dee.     21 

-  .2  reels 

..Mar.     1 

.2  reels 

..July    19 

.10  episodes 

.  2  reels   

..2  raala.... 

...July  I 

. 1  reel 

.    1    reel    . . . 

.1  reel 

-  ■  reel .... 

2  reels 

.  1  reel 

2  reels 

.2  reel* 

.-Apr.  26 

■  2  reels 

.  .2  reels. . . 

..Jan.   18 

.2  reels 

.2  reels 

.1  reel 

.2    reels.... 

.2  reels 

-2    reels 

.2    reels... 

.Dec.    21 

.  .2  reels 

..Mar.  15 

.  .2  reels 

..Apr.   19 

.  2  reels 

.  Daa.     7 

.2  reels 

.  1  reel 

.2  reels 

.  1  reel 

-May    16 

Title 


SOUND  SHORTS 

Star 


Rel.  Date 
Mar.      3. 


'•SArabianDaze  

*t§Big   Circus.   The   (Serial) Bushman.    Jr.-Vaughan 

*t§Bowery  Blmboes  Oswald   Cartoon    Mar.  17. 

•♦SBroadway   Follies   Oswald    Cartoon    Mar.  3. 

•t§Brother  for  Sale    (A.  T.) Sunny  Jim    June  25. 

*t§Chlnese     Blues     (A.T.) Sportino    Youth    Mar.  31. 

•tSChrlstmas  Cheer  (A.  T.) Sunny  Jim    Fob.  3. 

•tChlle    r.nn    Carmen Oswald    Cartoon    Feb.  3. 

•t§Cold    Feet    Oswald    Cartoon Aug.  18., 

tIFanny  the   Mula  Cartoons Sept.  II., 


Length 
.2  reels. . 


Reviewed 


-I  reel Apr.    5 

-  I  reel Feb.   15 

..2  reels Dec.  21 

-  2  reels Mar.  29 

..2  reels Dec.   14 

-  -    I  reel Jan.  II 

. .  I  reel 

. .  I  reel 


'Means   synchronized   score. 


tMeans   sound   effects.    §Means   voice   (including   dialogue   and   incidental   songs).    A.T.    after   title    means 
All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


76 


Motion    Picture    News 


August   16,    1930 


MSFellow    Students  Sid    Saylor     Apr. 

ItlFootllght   Follies    (A.T.) Sporting    Youth    Feb. 

•t§Haloween     Sporting    Youth    Apr. 

•t§Hash    Shop    ....Oswald    Cartoon    Apr. 

•tSHell's    Heole    Oawald  Cartoon  June 

•tHonpecked    Oswald    Cartoon    Aug. 

•t§Hls    Baohelor    Daddy sunny   Jim    Way 

•MHot    for    Hollywood Oswald  Cartoon   May 

•Hurdy    Gurdy    .Oswald   Cartoon   Jan. 

•tilndlans    Are    Coming    (A.T.) .  .McCoy-Roy     Oct. 

•tSJade  Box.  The   Lorralne-Perrln    Mar. 

•tKlsses    and    Curse* Oswald    Cartoon    Feb. 

*t§Leather    Pushers   Series 

•flLightnlng    Express.    The 

(Serial)       Lorraine-Chandler    June 

•tJLrve   Ghosts   <F    4    0) Ann    Christy Jan. 

•t§Mush    Again    Sunny    Jim    Apr. 

•t§My    Pal    Paul Oswald    Carteon    June 

'H Neighbors      Sunny    Jim    Mar. 

•tlNot   So  Quiet Oswald    Cartoon    Jul* 

•fl  Oswald    Cartoons    

•t§Outdoor  Sports    Sid    Saylor    

MPrlson    Panic    Oswald    Cartoon    Apr. 

•tSRoyal    Fourflush    Sporting    Yeuth    Feb. 

•tSSchool mates     Sporting    Youth    Apr. 

*t§Seelng    8tars    Sporting   Youth    Mar. 

•t§She's   «    He    (A.T.) Sunny  J  m 

•t§Slster's    Pest     Sunny   Jim      Feb. 

•tSnappy    Salesmen     Oswald    Cartoon    Aug. 

•t§Spooks    Oswald    Cartoon    July 

•tSSteeplcchase   (A.  T.)    Sporting    Youth    Jan. 

•tSStop   That   Noise    Sunny    Jim    July 

•tIStrange  As  It  Seems  Novelties SeDt- 

*t§Talklng    Newsreel    • •■••' 

srTarzan   the  Tiger   (Serial)....  Frank    Merrill    Dee. 

•tSTerry  el  the  Timet   (8erlel). .  Howes-Thompson    Aug. 

•t§Trarflc  Troubles       Mar- 

•tlTrampIng    Tramps     Oswald    Cartoon    Mar. 

•tlUp    and    Downstairs JaB- 

•t§ Yemen's    Aunt     Dent- Archer    Feb. 


9. 

3. 

14. 

14. 

2. 

II.. 

14.. 

19... 

20   . 

10. 

24.. 

17. 


..2  reels Mar.    8 

.  .2  reels 

..2  reels Apr.    5 

. .  I  reel Apr.   12 

..I  reel June     7 

. .  I  reel 

..2  reels Apr.      19 

.    I  reel May     24 

.  I  reel Nov.     3* 

..  12  Episodes 

, .  Ill  episodes. .  Feb.     22 

. .  I  reel Jan.  25 

..2  reels    

.10  episodes.  .April     12 

.  .2  reels Jan.    II 

.  .2  reels Mar.  29 

..I    reel June    28 

. .  2  reels Mar.       > 

.1    reel July     26 

.  I  reel 

. .  2  reels Dee.      14 

..I  real May   It 

.  .2  reels Jan.    25 

..2  reals Apr.  26 

. .  2  reels Mar.      * 

..2  reels May     10 

.  .2  reels  .Jan.    25 

.  .1  reel 

. .  I  reel 

L  reels        .  .  .  Uee        l« 

..2  reels June     14 

. . .)reel 

. .  I    reel    

. .  10  eoisodes 

. . 10  episodes. .  .June  21 

2    reals Fab.     la 

..I  reel Mar.  29 

.  .2  reels 

.  .2  reels Feb.     I 


WARNER  BROTHERS 


(Available    sound-on-dtsc    only) 


Title 

"tSCouraga    (A.T.)    ... 

*tsOumb«lls   in   Ermine    (A.   T.i. 

MIEvldence     (A.T.) 

•tf  General    Crack     (A.T.) 

*t§Golden    Dawn    (A.T.) 

•tIGreen  Goddess.  The   (A.  T.).. 

•t§Hold    Everything    (A.T.) 

>t§ Isle  of   Escape   (A.   T.) 

•t§Mammy     (A.T.)     

•t§Man  from  Blank  ley's.  The(A.T.). 

•tSMen   Hunter   (A.  T.) 

•t§Ohl  Sailor,  Behave  (A.T.).... 

•T§On  the   Border   

•t§Rough    Waters    (A.    T.) 

•t§Royal  Box  (A.T.)    (German).. 

•t§Second   Choice    (A.T.) 

•t§Seeond   Fleer   Mystery  (A.  T) 

•t§She  Couldn't  Say  No 

•tSSong   of   the   West   (A.T.) 

•t§Those   Who  Danee    (A.T.) 

•t§Under   a   Texas    Moon  (A.  T.>. 
•t§Wide    Open    (A.  T.) 


Star  Rel.  Date 

Bennett-Nixon     June  7.. 

Armstrong-Gleason-Kent    May  10.. 

Pauline   Frederick   Jan.  25. 

John     Barry  more     Jan.  25.. 

Woolf-Segat     June  14.. 

George    Arllts     Mar.  8., 

Lightner-Brown-O'Nelll      May  I. 

Blue-Loy     Mar.  I. 

Al   Jolson    May  31. 

John    Barrymore    May  24. 

Rln-Tln-TIn    May  3. 

Delroy-KIng    Aug.  6. 

Kin-lln-Tln    Mar.  15. 

Rln-Tln-TIn    June  7. 

Moissl-Horn   •• 

Dolores   Costello    Jan.  4. 

Withers- Young    Apr.  26.. 

Llghtner-Morrls    Feb.  15. 

Boles-Segal    Mar.  5. 

Monte   Blue    Apr.  19. 

Fay-Torres-Ley-Beery     Apr.  I. 

E.    E.    Horton Feb.  I. 


Length 
Feet     Mlns. 

..6830 74. 

.6300.... 70. 
..7152. ...79 
..9809.. .109. 

.7447 83.. 

..6653. ...74 
..7513. ...84 

..5814 65. 

..7570.... 84. 
..6167. ...68. 

..4383 49. 

..5850.... 65. 
..4410. 

.  .  4280 ba  . 

..8000 89. 

..8150 91. 

..5268.... 59 
..6413. ...71. 

.  .7185 80. 

..6876.... 76, 
..7498.... 83. 
..6341 71  . 


Reviewed 
..May  3i 
..June  7 
..Oct.  19 
.Nov.    16 

June  21 
..Feb.  22 
..Apr.  12 
..Apr.  5 
..Mar.  29 
..Apr.  12 

..Apr.  12 
.July  12 
. .  Feb.  8 
..July  26 
..Dee.  28 
..Jan.  II 
..May  10 
..Feb.  22 

Mar.      • 

.  July  It 

..Apr.  12 
..Mar.  29 


Coming  Feature  Attractions 


Star  Rel. 

.  Dell- Boley- Gordon      

.  Holmes- Mitchell      

.Al   Jolson   Aug. 


..John    Halliday 


Title 

Bad    Women    § 

Barber    John's    Boy.. 

Big   Boy    

Both     Were     Young.. 
Captain    Applejack 
Children    of    Dreams 
Dancing    Sweeties    . . 

Adam     and     Evening 

Divorce    Among    Friends Hall-Delroy 

Egg    Crate    Wallop Withers-Nixon 

Fifty    Million    Frenchmen Olsen   4    Johnson 

Gay    Caballero     

Doorway    to    Hell Ayres-Matthews 

Ex-Mistress      Nolan-Hamilton 

Life   of    the    Party Winnie    Lightner 

Matrimonial    Bed    Frank    Fay    

Maybe    Its'    Love Brown-Bennett    . 

Mavtime 


Length         Reviewer! 


Withers-Carol    July     19. 


.Aug. 
.Sept. 


Moby    Dick    . .'.'.'.'.'..'.'. '.'.    '.        ','.'. John'  Barrymore'  ...... '.'.'.'...  Sept.   20 Aug.   16 

Office    Wife    Makaill-Stone    Aug.    23 

Old    English     George    Arliss    

Outward    Bound    Howard- Mercer      

Penny    Arcade    Withers- Knapp      

Red    Hot   Sinners Winnie    Liqhtner 

Recaptured    Love     Bennett- Halliday    July        8 

River's    End     Bickford-Knapp     

Sit   Tiqht    Liqhtner-Brown     

A    Soldier's    Plaything Loder-Lyon-Langdon    Sept.      6 

Steel    Hiqhway    Withers- Aster      

Sweet    Kitty    Bel  lairs Claudia    Dell    

Three    Faces    Eatft Bennett-von    Stroheim     July      26 

Viennese    Nights    Gray-Segal-Hersholt    Sept.    20 

VITAPHONE  VARIETIES  (D) 

Tltla  Star  I  '"Qth  Reviewed 

Absent    Minded     Perklns-Ford 882....  10.   Apr.     12 

Alda.     Frances    Sonus     ..  - "3...  .6.    Feb  8 

And    Wife  E  I  ott-DavIs      "'■ "      Apr.     12 

At     Home     ............The    Potters 1435....  16   .Mar.     15 

At    Your    Service Landls-Halllgan-Blackwood      633 7     ........ 

Ratterv  of  sines    A        Hovt-Coots-Ouintelle     719 8. ..May    in 

!eli!Je   It  or   Not Robert    L.    Ripley 2  reels May     24 


Benefit.   The    Joe     Frisco     928 10.. Feb.      3 

Bernie.    Ben    Orchestra     771 9. .Apr.     18 

Big   Money   The    Potters    1141 . .. .  12 1.. May    24 

Bigger    and    Better Watsons     8. .Aug.    » 

Body    Slam.    The Lambert-Ledoux-lrving      I    reel July   19 

Bridal    Night    Arthur-Merriam      


865.. 
629.. 
688.. 
793.. 


.10.. 
.  7 
.  8 
.  9 
..  9. 
..9.. 
.8.. 


Mar. 


June  21 


.May 
...9. .June 

'."t.'.Wlii" 

.  8  .July 
.10. .June 
. 17. .June 
.  5     


Broadway's     Like    That Ruth   Etting 

Bubble     Party. The     Geo.    Sweet    

Bubbles     Yitaphone    Kiddies    . 

Cave    Club.    The    Leach, Merman-Plerlot 

Celeste   Aida    Giovanni    Martinelli    

Cheer    Leader.    The    Tom    Douglas    826... 

Christmas     Knight     Washburn-Eddy-Middleton    696... 

Coll-giate    Model.   The Ona    Munson    2  reels 

Congo    Jazz    Loney    Tunes    No.    2 

Contrary     Mary     Bobby    Watson     839.. 

Cry  Baby  Mary   Louise  Treen 

Danger    Lltel-Campeau-Merriam     744... 

Desert  Thrills   Edwin    Bartlett    725... 

Devil's     Parade.     The     Sidney  Toler   888... 

Done    in    Oil    .The     Potters      1539... 

Ducking    Duty    Conklln-Morgan    493... 

Duel.    The    Fields-Teasdale     

Eternal    Triangle.   The Rich-Standing-  Kal iz      

Evolution    Progress    of    Motion    Pictures 10. .June    21 

Evolution  of  the   Dance 1071 12. .Feb.     22 

Faust      Duet    1st    Act 872 16. .Nov.    20 

Feminine   Types    Jean    Barrios 

Fight.    The    Norman     Broke nsh ire     I   reel May     10 

Find  the    Woman Hugh    O'Connelt    817 9     

Five    Minutes    From   the   Station.  .Overman-Churchill-Sidney    

Footnotes     Page   Sisters  &  Oscar  Grogan 519...     6. .Apr.     19 

For  Sale   Gregory    Rotoff    523 6.. Juno     14 

Fore    Ford- Lane     

Frame,   The    Boyd-Middleton     934 10     

Getting   a    Raise    The    Potters    1136 13. .May     10 

*t§Ginsberg  of    Newberg Eddie   Lambert   2  reels Aug, 

Glee    uuartette.    The    jack     Buchanan     552 6. .Feb. 

Going    Places    Shaw   4    Lee 660 June 

Grand    Uproar   Jim    McWilliams    .   702 8. .May 

Gym    Jams    Lew     Mayer     635 7. .Apr. 

Head    Man.   The    O'Connell-Kelly     796 9. .Apr. 

Heart     Breaker,     The Eddie     Foy,     Jr 1315 15 

Heidt  and   His  Californians June     7 

Her    Relatives    Neely    Edward    

Holland     733 8..  June     14 

Holiday    in    Storyland,    A    Vltaphone    Kiddles    799 9     

Idle    Chatter    Lou    Holtz    908 10. .Apr.     19 

III     Wind,    An H  ibbard-Lorch-Graham      2  reels June   14 

Japanese    Bowl,    The 694 8. .June     14 

Jazz  Rehearsal   Kane- Edwards    I  reel May    10 

Keeping    Company    Eddie   Buzzell    1746. ...  19.  .May     10 

Letters      Pauline    Garon     800 9     

Let's    Elope    Betty  &  Jerry   Browne 645 8. .June      14 

Lobe   Dog  of   Dogs Lobo   590 7. .Mar.      8 

Lonely   Glglo    Lotti   Loder 922 9     

Lost    and    Found Demarest-Bond    (This  act  not  yet  released) 

Love   Boat,  The   Merman   Timberg    754....  8.  .Mar.       I 

Married     Flint- Ridges- Foran     

Master   Sweeper,   The Chester  Conklin 904 10.    Mar.     8 

Matinee    Idle    Henry    HuK    685 8. .June     14 

McLallen.    Jack    I     reel 

Military   Post.   The Roberto    Guzman     570.. 

Money,    Money,    Money Mason- Keeler    876.. 

Naggers    at    Breakfast.    The Mr.    4    Mrs.    Jack    Norworth 845.. 

Nay.   Nay,   Nero Cameron -Watson     

New     Racket.    The     I  reel 


a 

15 
7 

31 

19 
19 


.  6 
10. 
9..  June 


June    7 
Mar.    15 


14 


.Mar.     15 

Nile    Green    Broderlck-Crawford    740 8. .June     7 

No-Account,    The    Hardie-Hutchinson     777....  9 

Office     Stops     874 10..  May     31 

On    the    Raneho    Will    &    Gladys    Ahern    600 7.. Mar.    15 

Only  the   Girl Wattles-Mareh     580....  6 

Operation.    The    Edoar    Beroen       835....   9  ..Feb.     8 

*;§Out  for  Game Luclen    Llttlefleld    2  reels Aug.    2 

Paghacci     John   Charles   Thomas 

Pa    Gets   a    Vacation    The    Potters    1243 14 

Paper    Hanging      ..  Johnny   Arthur    |  reel May    31 

Paolo.    Paauita    4    Chiquita 832 9 

Pay    Off.    The    H.    B.    Walthall    1076 12. .Mar.     8 

People    Versus,    The    Campeau-O'Malley     548 6. ..Apr.   12 

Perfect     Understanding,     A May-Oaks     537 6 

Play    Boy,    The Fox-Curtis     2  reels. 


Poor  Aubrey    Franklin   Pangborn 

Poor    Fish,    The Cavanaugh-Ridges-Schafer 

Reno    or    Bust Pangborn- Elliott      1150 13.    June 

Road    Knights    9. .Aug. 

Rhythms    Reisman     Band     15. .Aug. 

Royal    Fourflusher.    The Eddie    Buzzell     1556 17. .June 

Russian    Rhapsody.   A Kuznetzoff  4   Nicollna 704 8 

Seymour,    Ann    Songs     

Shakespeare    Was    Right 

She   Who   Gets  Slapped Tom    Dugan    June    7 

Slnkln'   In  the   Bathtub Looney    Tunes    No.    I |  reel May    10 

Slick    As    Ever    H.    J.    Conley    2  reels June    7 

Song    Palntlnls    Ann    Seymour     i  reel June      7 

Song    Plugger,    The Joe    Frisco    1390 16. .June      7 

Sound     Effects    Buddy    Trans    653 7     May     10 

South    Sea    Pearl Gaston   Glass   2  reels .    May     10 

Stand    Up.    The    Watson-Cameron-Mack      685 8     June     14 

Still  Alarm.  The Webb-Allen     |    reel  Juno    7 

Strong    and    Willing Trixie    Frlgan7a      

Strong    Arm,    The Harrington-O'Nell 

Surprise    Ougan-Leonaro      1038         12       !. 

Suspicion    Lyons-  Ear'e-Morne    

System    Clements- Knanp     

Taking    Ways    Codee    4    Orth 2  reels  May    10 

Talkinq    It    Over    lack     Osterman     739 8 

Taxi    Talks    Tracy-Alexander      1348 15    ,Jun«     14 

Temnle    Belles    Green-Blackman      1346         15     June     14 

Tenement    Tangle,     A     Ryan    4     Lee    75R'      '   9'iuna     14 

23    Sklddo  ...  Mr/W*    ■  854       .10    June     14 

Two   of    a    Kind    Lytell-Fant      1    ree|  june     7 

Two  Rounds  of  Love Rennie-Dlxon    .... 

Varsity    Show.    The Olive    Shea     '.'.'.'.'.'.'.'.'.'. 

Vengeance     Richmond- Moorhead      Rig  q ' ' '  p'.'h' '  '• 

Websterian    Students     Ryan- Lee     801 q     A»r      10 

Wedding   of   Jack   and   Jill.   Th».  .  Vitaphone     Kiddles     701      ' '  8 '   Inn.     7 

Howard- Newton     '.  "  485  "  "  i 


2  reels May    10 

'7 

9 
9 
14 


Wedding    Belles 


What    a    Life 

Who     Pays?     Murray-Oakland 

Window   Cleaners    Brlce-  Edwards 

Work. 


v.iednei5    once-  tnwaras      1537  7      a„,.       in 

M  ilton     C M7 '■ ' Apr-      " 


955.. 
.942.. 
637.. 


.June 
.Mar. 


857 9.  Apr.     28 


I 


YOU'LL  FIND   IT  FIRST  IN 


MOTION   PICTURE   NEWS 


What  are  Sound 

and  Color  Worth? 

.  .  .  NATURALLY  they  are  worth  any- 

thing you  can  afford  to  pay  for  them. 

Here  is  a  series  of  special  tinted  films 

ihat  lend  charming  color,  and  give 

strikingly  faithful  sound,  at  the  cost 

of  black  -  and -white.    f  Eastman  Sono- 

chroine  Tinted  Positive  Films''  is  the 

name.  They  supply  the   two   prime 

features  of  the  modern  motion  pic- 

ture without  any  penalty  of  price. 

EASTMAN  KODAK  COMPANY 

ROCHESTER,  NEW  YORK 

J.  E.  Br  u  la  lour,  Inc.,  Distributors 

New  York                          Chicago                          Hollywood 

EVERY  WEEK  and  EVERY 
PICTURE    ESTABLISH 
MORE   FIRMLY 

i tx  surin:A\iUY 


COMMON  CLAY 

with   CONSTANCE    BENNETT 
LEW   AYRES 

TULLY  MARSHALL,  MATTY  KEMP,  BERYL  MERCER 

Directed   by  VICTOR  FLEMING 
From  the  Harvard  prize  play  by  Cleves  Kinkead 

Held  over  for  3rd  week  at  Roxy.  Business  building  every  day 
because  of  word  of  mouth   advertising.  First  4  days   of  2nd 
week  beat  first  4  opening  days  by  $5,280. 
AUGUST  17 


MAN  TROUBLE 


DOROTHY  MACKAILL,  MILTON  SILLS 

KENNETH  MacKENNA,  SHARON  LYNN 

ROSCOE  KARNS 

Story  by  Ben  Ames  Williams 
Directed  by  BERTHOLD  VIERTEL 

See  Milton  Sills  in  a  new  kind  of  a  role,  bigger 
than  he  has  ever  had.  And  Dorothy  Mackoill  the 
beautiful, great-to-see  and  great-to-hear  as  she 
sings  songs  you'll  remember.  A  romance  that's 
a  spine  tingler  and  heart  toucher  combined. 
AUGUST  24 


ZANE    GREY'S    GRAND    STORY 

LAST  OF  THE  DUANES 

with   the   Big   Shot  of  Western  stars 

GEORGE   O'BRIEN 

and  LUCILE  BROWN  E,  talent  from  the  stage 
MYRNA  LOY,  the  orchid  of  the  screen 
WALTER  McGRAIL,  popular  leading  man 

Directed  by  ALFRED  WERKER 

Caviar  to  kids  and  all  others  who  love  to  pile  thrill  on  thrill... 
Rattle  of  shots. ..Thunder  of  hoof s... O'Brien  rides  like  a 
Cossack,  and  can  pack  a  lot  of  petting  into  his  good  right 
arm.  You'll  gasp  at  the  terrific  falls  of  horses  and  men. ..44 
calibre  in  everyway. 

AUGUST  31 


tllCUS  I   IX  19)0 


u 

Patent  Office 


ANOTHER 
PRIZE  for  LEO! 


'smashes  t^e 

sideti°rtv^-ssdone 

naotdmwv  untty. 

over  the  e*«e    ^    ^ 

Such   PicWt7hoWovets 

m°  standees- 


OUT 
OF  18 

SMASHES: 

ANNA  CHRISTIE 

CAUGHT  SHORT 

DIVORCEE 

HOLLYWOOD 
REVUE 

OUR  MODERN 

MAIDENS 

AND  THESE 
WILL  BE 
IN  Variety's 
EXT  B.  O. 
REPORT: 

THE  BIG  HOUSE 

LET  US  BE  GAY 

ROMANCE 

OUR  BLUSHING 
BRIDES 

WAY  OUT  WEST 


Sen    ****** 


Price  20  Cent* 

/lie. 

Chicago 


announces 


...»  co^° 

SBS* S,A"'. 


r 


ALL   ACT/CW/ 


SOUND  ON 
FILM  AND 
DISC  PRINTS 


BOOK  ALL 
TWELVE  MOW 


0? 


MORS  COOO 
NBWSCOMWG/ 


BEYOHD'^WOCRAHDE 

JACK  PERR-IN 
BUFFALO  blLLjR-. 
FR.ANKLYNFARNUM 

z*MC7«>"  HARRY  WEB* 


RIDIN'  LAW 

JACK  PERR-lN 

yakCmacanutt 

CDBERTWALKEP- 
/y*«:ra>  GHARRY  WEBB 


FIREBRANDJORDAN 

tvi't'/u 

LANE  CHANDLER 

YAKIMA  CAN UTT 

SHELDON  LEWIS 

PlRECTED  BY  ALYIN  J.NEITZ- 


BAR  L  RANCH' 

BUFFALO  BILLJR.. 
YAKIMACANUTT 
WALLY  WALES 
PlRECTEP  BY  HARRY  WEBB 


CANYON  HAWKS 

YAKIMACANUTT 
*>UZZ  BARTON 
WALLY  WALES 


TRAILS  °r  DANGER' 

WALLY  WALES 
VIRGINIA  BROWN  FAIRE 
JACK  PERRIN 

_*i«ccrc**r  alvin j.NEITZ 


FIRST  GRAPHIC    EXCHANGE 

Buffalo,  N.  Y. 
FIRST   GRAPHIC    EXCHANGE 

Albany,  N.  V. 
ARTHUR  C.  BROMBERG   ATTRACTIONS 

Atlanta,  Ga. 
ARTIIl'R  C.  BROMBERG   ATTRACTIONS 

Charlotte,  N.  C. 
ARTHl R  C.   BROMBERG   ATTRACTIONS 

New  Orleans,  La. 
ARTHUR  C.   BROMBERG  ATTRACTIONS 

Tampa,  Florida 
ARTHUR  C.   BROMBERG  ATTRACTIONS 

llii  nihil:  Ii.iiii      All). 

«VORLD-ABT   PICTURES   OF    V.    K.,    IN< 

Boston,   Mass. 
SECURITY   PICTURES 

Chicago,    III. 
SECURITY    PICT!  RES 

I  ml  la  nil  pel  is.     IihI. 

FISCHER    FILM    EXCHANGE   CO. 
Cleveland,  Ohio 


BOOK  ALL  SIX  NOW  .  .  .    IT 

FISCHER   FILM    EXCHANGE  (  O. 

Cincinnati,  Ohio 

ALLIED    FIT.M    EXCHANGE,    INC. 

Ii. ill  is     Texas 

ALLIED    FILM    EXCHANGE,    INC. 

Oklahoma  City.  Okla. 
SHEFFIELD    EXCHANGE    SYSTEM 

Denver,    Colo. 
SHEFFIELD    EXCHANGE    SYSTEM 

i418    Second    Avenue 
Seattle.   Wash. 

SHEFFIELD    EXCHANGE    SYSTEM 

168   Glisan    Street 
Portland,  Ore. 

SHEFFIELD    EXCHANGE   SYSTEM 
Salt     Liki     Cits  .    I  tall 

EXCELLENT   I'll   II  RES  CORP. 

Detroit.    Mich. 
MIDWEST     FILM    DISTRIBUTORS,    IN* 

Kansas  City.   Mo. 


CONTINENTAL     RKPKODI  CF.R    CO. 

1()>    Ninth    St., 

Milwaukee.   Wis. 
HOME  STATE  FILM    EXCHANGE.   INC. 

Little  Rock.  Ark. 
CELEBRATED    FILM    EXCHANGE 

Minneapolis.    Minn. 
CAPITAL    FILM    EXCHANGE, 

New   York  City 
CAPITOL   PICTURES    CORP. 

Omaha.   Nehr. 
GOLD    MEDAL   FILM    CO. 

Philadelphia.    Pa. 
GOLD    MEDAL    FILM    CO. 

Washington,   l».  c. 
COLUMBIA    FILM    SERVICE, 

Pittsburgh.    Pa. 
PROGRESSIVE   PICTI  RKs.   INC. 

St.    Louis.    Mo. 
CO-OPERATIVE    FILM    EXCHANGE 

San    Francisco,   Calif. 
CO-OPERATIVE    FILM   EXCHANGE 

Los   Angeles,  Calif. 


INC. 


IN<  . 


BIG  4  FILM  CORPORATION 


130  W.  46th  ST.,  NEW  YORK  CIT 


John  R.  Fretiler,  President 


.  ,  i  i«  ; 


S  T  O 


I 


TURNING  SHORTS  FROM  A 
PRORLEM  INTO  A  PLEASURE! 

{J  Paramount's  entrance  into  the  sound  shorts  field,  with  its  mighty  production 
organization  and  high  standard  of  quality.  Paramount's  showmanlike  action  in  con- 
ducting a  nation-wide  survey  of  theaters  to  find  out  what  kind  and  what  numbers  of 
shorts  were  wanted,  and  then  basing  its  1930-31  program  on  the  results.  Have  turned 
shorts  from  a  problem  into  a  pleasure  for  every  exhibitor  booking  Paramount  Shorts 
for  the  netfeJseason.  <J  PARAMOUNT  SOUND  NEWS  is  the  one  news  reel  geared  up  to 
modern  times.  104  PARAMOUNT  ACTS  give  you  the  world's  greatest  headliners  in 
single-reel  form.  26  PARAMOUNT  COMEDIES,  each  two  reels,  are  made  with  the 
same  methods  and  largely  with  the  same  stars  that  have  made  Paramount  supreme 
in  the  feature  comedy  field.  They're  aimed  at  belly  laughs  and  hit  the  mark.  18  PAR- 
AMOUNT SCREEN  SONGS  and  18  PARAMOUNT  TALKARTOONS,  produced  by  Max 
Fleischer,  are  admitted  the  most  popular  single-reel  novelties  on  the  market.  12  PAR- 
AMOUNT PICTORIALS  are  a  brand  new  contribution  to  the  gayety  of  sound  shorts 
that  will  click  from  the  jump-off.  <J  If  you're  still  worrying  around  with  inferior  shorts, 
you're  foolish.  Join  the  wise  boys  and  book  PARAMOUNT  SHORTS. 


PARAMOUNT 


GREATER 

new  show  worlb 


SHORTS 


CONTRACTS   FLY  BER 


Radio  Show  Machine 
Wins  First- Line  Trenches 
and  Moves  on  to  Victory 
in  Battle  of  Contracts 
Now  Raging  on  All  Exhi- 
bition Fronts  .  .  .  Booking 
Records  Crash  •  •  •  Sales 
Figures  Soar.  •  Before  the 
New  Titan  Attractions 
Headed  by  the  Fabulous 

AMOS  N  ANDY 


•■■'    s-  WW    < 


BLAST   DEPRESSION 


■  I 


HE    MARCH    OF   TITAN 


,y 


.''■■■■'■'■■  ■*• — " 

■,.■'■■ 


-*•*" 


..-■•' 


fSSi***  „■••'' 


v^^swfj^? 


34  MAJOR  SHOWS  .  .  . 
EACH  BUILT  SHREWDLY 
AND  POWERFULLY  BY 
BOX-OFFICE  SHARP- 
SHOOTERS .  .  .  BLAZE  A 
TRAIL  TO  LEADERSHIP 
FOR  THE   RADIO  TITAN. 


ITH    RADIO    SMASHES 


uote: 


6* 


the  Mot, 

pages  of  NOW  whil. 


might     benefit    you 
in  hi*  Dead  Line  t 
value    of    this    depart, 
the    Motion   Pict 


•  A  SCHOOL  of  showmanship. 

That's  the  Manager's  Round  Table 
Club  in  the  Motion  Picture  News  .  . 

With  Charles  "Chick"  Lewis  as  the 
faculty. 

I  have  in  mind,  particularly,  the  anni- 
versary issue  of  May  17  .  .  .  the  showman 
who  can  read  this  issue  and  fail  to  come 
out  of  it  without  a' half  dozen  damn  good 
ideas  .  .  just  isn't  a  showman  and  .  .  never 
will  be  one. 

Chick  Lewis  talks  about  "friendship 
and  fraternity"  .  .  .  I'm  forgetting  that 
part  and  .  .  at  the  same  time  .  .  I'm  for- 
getting the  sour  stomach  attitude  that 
some  men  take  when  they  say  the  con- 
tributors to  the  Round  Table  are  only 
seeking  a  chance  to  three-sheet  themselves 
—  I'm  just  claiming  that  the  man  who 
sends  in  his  good  stunts  is  helping  show 
business  and,  God  knows,  right  now  .  . 
show  business  needs  everybody's  help. 

Quit  hiding  behind  the  modesty  bush 
and  come  out  in  the  open  with  your  ideas 
of  salesmanship,  exploitation,  showman- 
ship and  publicity  .  .  men  who  are  en- 
gaged in  the  same  business  with  you  need 
it  and  the  industry  needs  it. 

The  Round  Table  is  an  exchange  of 
ideas  .  .  fighting  no  one  man's  battles  but 
every  man's.  The  Round  Table  has  one 
avowed  purpose  and  that  is  .  .  to  help 
show  business. 

The  Round  Table  asks  for  no  favors 
.  and  gives  none.  They  are  interested 
in  just  one  thing  .  .  .  will  a  stunt  sell  tick- 
ets? If  it  will  .  .  then  the  telling  of  that 
stunt  gets  a  place  on  the  pages  of  the  Mo- 
tion Picture  News. 

The  Round  Table  is  progressive  .  .  in 
editorial  and  the  doctrine  they  preach. 
They  encourage  you  to  get  out  of  the  rut 
of  old-fashioned  sameness  and  repetition 
and  then  .  -  what  is  better  still  .  .  they 
show  you  how  to  do  it  .  .  by  story  and  il- 
lustration. 

The  Round  Table  is  keeping  up  .  .  even 
a  little  ahead  —  of  the  trend  of  the  time 
in  show  business.  It  is  giving  you  .  . 
completely  and  quickly  new  ideas  while 
they  are  new  and  old  ideas  dressed  in  1930 
style  and  standard. 

Another  good  thing  .  .  .  the  Round 
Table  encourages  controversy  .  .  and  dis- 
cussion .  .  over  advertising  methods  and 
in  all  of  it  .  .  they  are  fair.  They  at- 
tempt to  establish  no  standard  of  what  is 
wrong  or  what  is  right  .  .  they  give  each 


man  who  is  willing  to  talk,  publicly,  a 
right  to  express  his  opinion  and  they  will 
give  the  other  fellow  a  chance  to  answer. 

Discussion  .  .  whether  it  is  friendly  or 
not  .  .  never  hurt  any  business  .  .  ■  and 
right  now  —  a  discussion  of  the  method 
of  theatre  advertising  .  .  and  management 
.  .  is  most  certainly  worth  wfeile  and 
needed. 

Get  a  copy  of  the  Motion  Picture  News, 
if  you  are  not  already  a  subscriber,  and 
read  the  Round  Table.  Note  how  many 
phases  of  showmanship  this  department 
covers  —  kid  shows,  exploitation,  the 
type  of  showmanship  in  Africa  and 
China  .  .  .  prestige  and  local  good  will 
building,  lobby  posters  and  art  work, 
marquee  decoration,  limerick  contests, 
showman's  calender  of  holidays  and  cele- 
brations, ballyhoo,  display  advertising, 
publicity  writing,  co-operative  merchant 
advertising,  stage  weddings,  showman- 
ship talks,  stunts,  gags  and  a  dozen  other 
subjects  that  you  need  in  the  every  day 
routine  of  your  work. 

Read  the  Manager's  Round  Table  Club 
.  .  take  advantage  of  the  many  possibili- 
ties it  holds  for  you  —  then  play  ball 
with  Chick  Lewis  and  send  him  your  best 
stunt  of  the  week  .  .  .  give  and  take  .  .  . 
it  will  help  you  and  make  the  department 
even  more  interesting. 

Your  contribution  to  the  Round  Table 
will  give  added  glory  to  Fox  West  Coast 
Theatres  .  .  it  will  demonstrate  to  the  rest 
of  the  show  world  that  our  managers  and 
publicity  men  are  on  the  job  .  ,  that  they 
are  wide  awake  and  progressive  and  that 
they  are  not  afraid  to  give  some  one  else 
the  benefit  of  their  experience. 

Stop  hiding  behind  the  modesty  bush 
.  .  get  out  and  shout — shout  loudly  and 
lustily  about  a  stunt  that  you  are  proud 
of.  There  are  managers  .  .  and  circuits  .  . 
who  hide  the  work  they  do  from  the  show 
world.  Why  be  afraid  .  .  why  not  put  our 
shoulder  to  the  wheel  of  progress? 

Come  thru'  with  the  Manager's  Round 
Table  .  .  give  yourself  a  boost  .  .  help  the 
other  fellow  .  .  and  help — show  business. 


(Reprinted  from  NOW,  House  Organ  of 
Fox  West  Coast  Theatres) 


» 


"F.    W."    is   Frank   Whitbeck, 
Director      Advertising     and 

Pubikiii.     In\     W'rsT    Coast 

Till  ATRF.S 


Unquote 


"YOU'RE  A  LIFE 
SAVER,  LEO!" 


.  — v'/  -^ 


P  MANY  A  THEATRE  WOULD  BE 
SUNK   RIGHT   NOW  WITHOUT 


TO  THE 
RESCUE! 


\*OVJ  Sf 


S5^FO«0 


C°Uk  BLUSW^6 


^^Ita 


AND  IF  YOU'D 
LIKE  THE  SAME 
SECURITY  NEXT 
YEAR 


ii 


MARION  DAVIES  (3) 
NORMA  SHEARER  (2) 
JOAN  CRAWFORD  (4) 
GRETA  GARBO  (3) 
JOHN  GILBERT  (2) 
WILLIAM  HAINES  (4) 
RAMON  NOVARRO  (3) 
LON  CHANEY  (1) 
LAWRENCE  TIBBETT  (2) 
BUSTER  KEATON  (2) 
COSMOPOLITAN  (4) 

(GRACE  MOORE) 

DRESSLER  &  MORAN 

SPECIALS:         GOOD  NEWS 
MERRY  WIDOW 
NAUGHTY  MARIETTA 
BILLY  THE  KID 
TRADER  HORN 
MADAM  SATAN  (Cecil  DeMille) 
LOVE  IN  THE  ROUGH 
TAMPICO 


THE  CRISIS 

MARCH  OF  TIME 

PASSION  FLOWER 

MONSIEUR  LE  FOX 

DARK  STAR 

WAR  NURSE 

THOSE  THREE  FRENCH  GIRLS 

BALLYHOO 

WORLD'S  ILLUSION 

DANCE  FOOLS  DANCE 

THE  GREAT  MEADOW 

DIXIE,  THE  DARK  HORSE 

SHORT  SUBJECTS 

6  M-G-M  DOGVILLE  COMEDIES 

HAL  ROACH  COMEDIES 

6  LAUREL  &  HARDY  COMEDIES 

8  CHARLEY  CHASE  COMEDIES 

8  OUR  GANG  COMEDIES 

8  "BOY  FRIENDS"  COMEDIES 

NOVELTY  GROUP  (4) 

BURTON  HOLMES  (12) 

FLIP  THE  FROG  (12  CARTOON) 

HEARST  METROTONE  NEWS  (104) 

M-G-M  COLORTONE  REVUES  (8) 


LUCKY  STAR" 
Productions 


(/?=|-> 


M-G-^l 


GRAB 


J 


STRANGE  AS  IT  SEEMS/ 

HERE'S  THE  PROOF  that 

Universal  has  the  only  news- 
reel  that  is  a  bigger  box-office 
attraction  than  the  feature. 


Read  what  H.    F.   Beaumont  and  Lewis  P.   Newhafer, 
proprietors  of  the  Colony  Theatre,  Chicago,  say: 

Universal  newsrecl  with  Graham  McNamee  spells  money  to 

the  exhibitor  in  capital  letters.  We  get  calls  every  day  to  ask 

nil  if  the  newsreel  with  McNamee  is  being  shown.  On  one  day 

Presented  by 

CARL  LAEMMLE  alone  we  had  thirty-one  calls  about  the  newsreel  against  eight 

,  f  asking  what  the  feature  would  be.  So  there  is  no  doubt  about 

the   supervision   or 

Sam    B.    Jacobson  this  as  a  real  box-office  attraction. 


Build  up  patronage  with 

GRAHAM  MCNAMEE 

The   National    Broadcasting    Company    Ace 
as  the  Talking  Reporter  of  — 

UNIVERSAL  TALKING  NEWSREEL 


^■i 


to  start  off  tQUMm 


i 


***& 


FRANK  CAPRA  for 

DIRIGIBLE 

With  JACK  HOLT  and  RALPH  GRAVES  .  .  .  From  Lieut.  Commander  Frank  Wead's  great 
story.  Mr.  Capra  gave  you  Submarine,  Flight,  Ladies  of  Leisure,  Rain  or  Shine/7  and 
many  other  box-office  successes. 


My                                        H 

r  v  J 

CO! 

HOWARD  HAWKS  for       II 

THE  CRIMINAL  CODE 

From  the  sensational  New  York  stage  hit  by  Martin  Flavin  .  .  .  and  winner  of  the  Theatre  Club 
Trophy  as  the  best  play  of  the  year.  Mr.  Hawks  wielded  the  megaphone  on  "The  Dawn 
Patrol,       Air  Circus,     and  numerous  other  big  attractions. 

JOHN  BLYSTONE  for 

TOL  ABLE   DAVID 

Joseph  Hergesheimer's  immortal  screen  classic  brought  to  the  screen  as  a  talking  picture,  by 
public  demand.  Mr.  Blystone  is  the  director  of  "So  This  is  London"  and  many  other 
money   pictures. 


SUPERIOR  TWENTY 


VICTOR  FLEMING  for 

[ARIZONA 

Written  for  the  screen  by  Jules  Furthman  from  Augustus  Thomas'  greatest  outdoor  play.  To 
be  produced  on  an  epic  scale.  Mr.  Fleming  directed  "The  Virginian/'  "Common  Clay/'  and 
other  big-time  productions. 


JOHN  ROBERTSON  for 

MADONNA  T°HFE  STREETS 

An  adaption  of  the  famous  novel,  "The  Ragged  Messenger/'  by  W.  B.  Maxwell.  To  be 
produced  up  to  the  full  possibilities  of  a  great  title  and  a  great  story.  Mr.  Robertson  directed 
Mary  Pickford  and  Richard  Barthelmess  in  some  of  their  biggest  productions. 


LIONEL  BARRYMORE  for 

BARBARA  STANWYCK'S 

1st  NEW-SEASON  GIANT 

The  greatest  star  find  of  years  to  be  presented  in  a  powerful  drama  destined  to  touch  new 
high   grosses.    Title    soon    to    be    announced.    Mr.  Barrymore    directed  "The    Rogue    Song, 
Madame  X     and  many  other  seat- sellers. 


PICTURES 


So   This   is   London! 

The  world's  greatest  city  is 
not  slow  in  developing  a 
great  American  institution  — 
The  Newsreel  Theatre 

BRITISH 
MOVIETONE  NEWS 

L  Distributed   by   Fox   Film  Company,  Ltd.  J 

GIVES  ENGLAND  A  NEW  THRILL 


with  the 


Distinguished  audience  filled 
London's  new  theatre  on 
Shaftsbury  Avenue  at  opening 
performance  Monday,  August  18, 
and  welcomed  newest  achieve- 
ment in  screen  journalism. 

• 

British  Movietone  News  is  the 
brightest  symposium  of  topical 
events     yet    gathered     for    the 

SCreen.  —  London  Daily  Mail 

London  Newsreel  Theatre  cer- 
tainly should   Find    favor   with 

public.  — tone/on  Daily  Telegraph 

The  novel  enterprise  certainly 
lives  up  to  its  slogan  "round  the 
world  in  fifty  minutes". 

—  London  Daily  Mirror 

The  experiment  has  every  ap- 
pearance of  success. 

—  London  Times 


LONDON 
NEWSREEL 

■ 


THEATRE 


NEXT!! 


on   the  "BIG  HIT" 

Pathe  Schedule 


Another  Showman's  Picture  from  Pathe 

Something  "different"  differently  done — Dramatizing  men's  thoughts  of  women  in 
moments  of  danger— Visualizing  the  vagaries  of  women  in  their  adoration  of  men. 
Surprises  on  the  brink  of  suspense— Laughs  in  the  midst  of  thrills. 

A  production  of  wide  dramatic  scope  and  unusual  showmanship  elements  to 
iromote  bia  box  office  business. 


PATHI 


BE  YON 


Played  by  a  Great  Cast  of  Twenty-Five  Dramatic  and  Comedy 
Stars  headed  by  Pathe's  popular  artists  featuring: 

WILLIAM  BOYD  FRED  SCOTT  ZASU  PITTS 

HELEN  TWELVETREES      RUSSELL  GLEASON      DOROTHY  BURGESS 

JAMES  GLEASON  LEW  CODY  JUNE  COLLYER 

Adapted   for   screen   presentation   by:   Garrett  Fort,  James   Gleason,  James   Seymour, 
Lynn    Riggs,  Thomas    Lennon    and    Mauri   Grashin,  from    the    story    by    Hope    Bennett 


■  I 


HW-?S 


fari  \ 


BHHHBHH 


HW 


A  SUPER  ATTRACTION 

Founded  on  Basic  Human  Emotions 

MAN'S  PRIMAL  DEMAND  FOR  LOVE- 
WOMAN'S  CRAVING  FOR  AFFECTION- 
JEALOUSY  THE  SYMBOL  OF  PASSION 
AND   THE    ENEMY   OF    HAPPINESS. 


/  / 


BEYOND   VICTORY"  IS   THE   TRIUMPHAL 
SURRENDER   TO    HUMAN    DESIRES 


Produced  by 

E.  B.  DERR 


Directed  by 

JOHN  ROBERTSON 


PRODUCTIONS  WITH  POPULAR  APPEAL! 


Novelty  and  Variety  — the 
secret  of  showmanship  —  are 
found    in    Pathe    productions. 

On   the  "BIG    HIT" 

Schedule  for  1930-31 

Five   Features  Completed  — 

Five  in  work  and  ten  in  active 
preparation  for  production. 


HOLIDAY 

A  Joyous  Record  Breaker.  Featuring  Ann 
Harding,  Mary  Astor,  Edward  Everett 
Norton,  Robert  Ames  and  Hedda  Hopper. 
Directed  by  EDWARD  H.  GRIFFITH  Produced 
by  E.  B.  DERR. 

HER    MAN 

A  tale  of  tigerish  love  in  pleasure-mad  Hav- 
ana. Featuring  Helen  Twelvetrees,  Marjorie 
Rambeau,  Ricardo  Cortez,  Phillips  Holmes, 
James    Gleason,  and   Franklin   Pangborn. 

NIGHT  WORK 

Laughs  and  more  laughs  of  the  kind  that 
the  world  demands  and  gladly  pays  for 
starring  Eddie  Quillan. 

SWING  HIGH 

The  glitter,  thrills  and  riotous  merriment 
of  Circus  and  Carnival  life  with  an  all-star 
cast  of  sixteen. 


Oiigin    U.  S.  A. 


VOLUME  XLII 
NUMBER  8 


NEW  YORK  CITY 
AUGUST  23,  1930 


Indignant  Producers  Swatting  Abuse  of 
BuyingPower;  FosteringNew  First  Runs 


Forgotten? 


The  production  code  of  ethics  was 
to  have  been  reflected  in  pictures  re- 
leased after  July  1,  but  the  trailer  an- 
nouncement of  "The  Matrimonial  Bed" 
lays  emphasis  on  this:  the  "farce  that 
made  Paris  gasp  and  blush."  The  pic- 
ture, the  trailer  asserts,  is  "a  bit 
risque."  Incidentally,  it  would  be 
pretty  hard  for  any  one  to  miss  the 
lip  -  movement  ep'thet  of  William 
Haines  in  'Way  Out  West." 


British  Renters 
Growing  Uneasy 
Over  Dishonesty 


London — The  honor  of  Johnny  Bull's 
theatre  owners  is  at  stake !  English  dis- 
tributors are  looking  for  the  "nigger  in  the 
wood  pile,"  while  the  exhibitors  may  be 
expected  to  appoint  their  seconds  almost 
momentarily  in  an  attempt  to  dislodge 
charges  of  crookedness  and  doctored  books 
governing  percentage  bookings  of  recent 
feature  releases. 

There  is  evidence  everywhere  of  growing 
unrest  among  the  distributors  "concerning 
the  accuracy — or  inaccuracy — of  certain  re- 
turn sheets.  An  air  of  suspicion  has  been 
created  and  Sherlock  Holmes  put  to  work 
on  the  case  with  his  best  pair  of  micro- 
scopic lenses.  If  the  culprits  are  discovered 
distributors  threaten  a   tiring  squad. 


42  Features  on 
Tiffany  1930-31 
List;  62  Shorts 


Forty-two  features  and  62  short  subjects 
will  be  released  during  the  1930-31  season 
by  Tiffany,  states  Grant  L.  Cooke,  com- 
pany vice-president. 

There  will  be  26  pictures  designated  as 
specials,  among  them  the  James  Cruze  pro- 
ductions, 12  westerns  and  six  melodramas. 
Bob  Steele  and  Rex  Lease  are  to  be  starred 
in  a  series  of  six  westerns  each.  A  number 
of  Gene  Stratton  Porter  stories  are  in- 
cluded in  the  line-up.  Titles  and  story  ma- 
terial now  is  being  lined  up. 

In  the  short-subject  line-up  are  6  two-reel 
chimpanzee  comedies;  6  Color  Symphonies. 
{Continued  on   page  26) 


Independent  Houses,  Once  Out 

In  the  Cold,  Due  to  Get 

"The  Breaks" 


.  Real  competition  is  developing  in  the 
first  run  field,  due  to  alleged  abuse  of  their 
buying  power  on  the  part  of  big  circuits. 
Publix,  particularly,  is  reported  to  be 
threatened  with  competition  in  a  number 
nt  -pots,  due  to  the  new  situation.  Warners, 
too,  are  facing  an  onslaught  by  indepen- 
dents, particularly  in  Philadelphia,  where 
Paramount   is   sewing  to  opposition. 

New  first  runs  are  being  created  all  over 
the  United  States  and  buying  power  divided 
among  more  factors,  particularly  in  towns 
where  Publix  operates,  as  a  direct  result  of 
failure  of  several  producing  companies  to 
get  together  on  flat  rental  and  percentage 
deals   with    Publix. 

Reported  dissatisfaction  on  the  part  of 
-alts  managers  with  deals  offered  by  Publix 
is  leading  to  a  policy  of  selling  away  from 
the  Katz  organization  and  the  closing  of 
contracts  with  independents  operating  in 
competition  to  the  Paramount  theatre  ally. 
\t  least  three  major  lines  of  product  are, 
as  a  consequence,  being  offered  and  bought 
by  independents,  giving  them  first  call  on 
a  class  of  product  which  has  been  denied 
them   in  toto   for  the  past  several  years. 

While  to  date  the  deals  of  this  calibre  so 
far  closed  are  limited  in  number,  indications 
are  that  the  total  will  be  swelled  consider- 
ably, provided  the  distributors  at  odds  with 
Publix  stick  to  their  attitude  of  selling  their 
product  to  the  exhibitor  who  will  pay  the 
tavitl  regardless  of  affiliation. 

The  "Bolshevik  Trio" 

Warners,  First  National  and  United 
Artists  are  the  three  "bolsheviks,"  despite 
the  existence  of  franchises  with  the  Publix 
group.  In  the  case  of  these  distributors, 
the  franchise  arrangement  covers  only  the 
number  of  theatres  in  the  Publix  string  at 
the  time  the  contract  was  signed.  The 
splurge  in  theatre  acquisition  and,  in  minor 
pi  "portion,  construction,  in  the  last  18 
months  has  developed  situations  in  many 
new  towns  where  time  is  open  and  where 
individual  deals  must  now  be  made  for 
1930-1931  product. 

In  some  instances,  Publix  will  close  with 
Warners,  First  National  and  U.  A.  In  others, 
it  is  probable  this  product  will  go  to  the 
independent  exhibitor  operating  against 
Publix.  First  National,  for  instance,  has 
been  active  in  the  Southwest,  having  sold 
away  from  Publix  in  Waco,  Tyler  and 
Little  Rock  at  prices  which  are  said  to  be 
from  30  to  100  per  cent  over  the  Publix 
buy  of  last  year. 

Distributors  have  always  sold  away  from 
chains  in  scattered  instances,  but  the  present 
drift,  in  the  opinion  of  those  who  know 
selling,  has  rarely,  if  ever,  been  so  definite. 


Plan  Prosperity  Week 

Paramount  Publix  will  celebrate  a 
national  "prosperity  week,"  from  Octo- 
ber 5  to  11.  Company  houses  and  in- 
dependents are  to  be  invited  to  join 
in  the  observance,  in  which  all 
branches  of  the  company  will  partici- 
pate and  co-operation  of  business  and 
civic  leaders  will  be  sought  in  an  at- 
tempt to  put  over  the  campaign  on  an 
elaborate  scale  in  all  spots  throughout 
the  country. 


Schulberg  Seen 
Victorious  in 
Wanger  Rivalry 


The  odds  in  the  Schulberg-Wanger 
squabble,  long  rampant  on  the  inside  at 
Paramount,  are  seen  veering  toward  the 
former  in  official  word  from  Jesse  L.  Lasky 
that  Schulberg  is  now  managing  director 
of  production  with  "active  charge"  at  stu- 
dios East  and  West. 

Walter  Wanger,  long  bearing  the  title 
of  general  manager  of  production,  continues 
to  carry  the  monicker,  but,  according  to 
announcement,  "has  been  directed  charged 
with  responsibility  of  coordinating  the  ac- 
tivities of  the  company's  various  studios." 
He  has  been  producing  the  18  pictures  set 
up  as  the  Paramount  quota  in  the  East,  but 
presumably  Shulberg  will  take  them  over 
in  addition  to  his  extensive  duties  in  Holly- 
wood. 

The  differences  between  Schulberg  and 
\\  anger  developed  several  years  ago  and 
are  understood  to  revolve  around  exercise 
of  authority  over  the  Hollywood  studio, 
which  is  Schulberg's  domain,  by  Wanger 
from    New    York. 

Schulberg  is  understood  to  have  been  any- 
thing but  pleased  about  it.  That  he  appar- 
ently won  his  point  is  believed  by  those  in 
the  know  to  be  borne  out  by  Wanger's  in- 
frequent visits  to  Hollywood,  despite  the 
fact  that  he  has  always  carried  with  him 
the  title  of  general   manager  of  production. 


Helen's  Hobbies 
Hog  Headlines 


Chicago — Helen      (Boop-a-Doop)      Kane 
established  some  sort  of  long  distance  rec- 
ord locally  for  space  chiselling  during  her 
(Continued   on  page  26) 


Vol.  XLII 


NEW  YORK  CITY,  AUGUST  23,  1930 


No.  8 


THE  GIANTS  ARE  THROWING 

BRICKBATS 


4  4YT7  E'RE    back    in     the    picture    business 
y/y     again." 

So  spoke  a  sales  manager  the  other  day 
and  this  is  why: 

Rising  rapidly  and  in  increasing  number 
throughout  the  country  is  an  entirely  new  crop  of 
first  runs.  Warners,  First  National  and  United 
Artists,  disgruntled  over  the  price  treatment  meted 
out  by  the  film  buyers  at  Publix,  are  selling  away 
from  the  nation's  biggest  chain  and  to  the  lowly, 
oft-despised  and  ignored  independent. 

Sounds  funny,  is,  and  yet  carries  a  significance 
and  a  hope  for  the  future  that  must  be  counted  in 
the  reckoning  of  what  tomorrow  will  bring. 

Maybe  It's  the  Millenium 

IT    means    that    the    lone-hand    operator,    sur- 
rounded by  chain  competition,  has  for  the  first 
time  in  years  an  opportunity  to  buy  and  book 
at  least  three  major  lines  of  product  first  run. 

It  means  that  what  have  been  second  runs  may 
now  become  first  runs.  It  should  and  does  give 
the  worried  independent  a  look-in  on  his  proper 
share  of  business  with  the  chain  advantages  of 
bulk  buying  and  extended  protection  knocked 
galley  west. 

It  means  adjusting  the  balance  of  power  in  many 
towns  to  give  the  independent  a  real  fighting 
chance  to  meet  his  nemesis,  the  circuit,  with 
weapons  of  nearly  equal  deadliness. 

Competition  With  a  Bang 

AND  when  we  say  circuits,  we  mean  exactly 
that.      In    the    Philadelphia    sector,    Para- 
mount is  selling  away  from  Warners.    An- 
other opportunity  for  the  independents.     In  RKO 
towns,  Paramount  may  be  expected  to  follow  the 
same  procedure. 

Right  down  the  line,  the  set-up  applies  for  all 
independents  and  practically  all  distributors.  In 
other  words,  competition  is  returning  and  that's 
what  the  sales  manager  meant  when  he  said  we're 
back  in  the  picture  business. 

It  means  that  the  buying  power  of  the  trade  will 
be  wrested  from  the  hands  of  the  few  and  thrown 
into  the  laps  of  the  many.  A  fine,  healthful  and 
encouraging  sign  that  this  business  will  not  allow 
itself  to  be  bottled  up. 


UT 


HE  is  one  of  three  highly  important  officials 
who  makes  his  company  go  'round.     His 
organization   is   a   producer,   a   distributor 
and — significant    for    the    point    that    follows — a 
heavy  theatre  owner.     What  is  even  more  rare,  a 
successful  one. 

"You  editorialized  recently  about  big  circuits  in 
small  towns.  I  want  you  to  know  with  what  com- 
plete accuracy  you  analyzed  the  situation,"  he 
writes.  "You,  of  course,  know  how  heavily  we  are 
interested  in  theatre  operation.  Yet  it  is  an  in- 
disputable fact  that  chains,  centralizing  their  base 
operations  in  New  York  or  any  other  big  city  can- 
not successfully  manage  small  houses." 

The  Nut  Has  a  Kernel 

HE  kernel  of  the  nut  is  unquestionably 
the  attention,  the  care  and  the  exercise  of 
contact  and  goodwill  which  the  individual 
has  built  up  over  the  years.  Aloof, 
mechanized  operation  by  circuit  heads  who  don't 
know  the  towns  in  which  they  function  is  the  rea- 
son why  the  small  town  situation  is  one  which  I 
think  the  national  circuits  will  never  learn  to 
master.     It  isn't  in  the  cards." 

This  executive  has  no  objection  to  the  quotes, 
but  he  balks  at  the  use  of  his  name.  Therefore 
the  omission.  But  he  is  no  second-rater,  no  novice 
at  the  picture  business.  His  years  of  experience 
qualify  him  to  talk  with  authority. 

No  S.R.O.  At  This  Theatre 

WE  dropped  in  at  a  2,000  seat  house  near 
New  York  the  other  day  to  catch  a  picture. 
We  were  amazed  by  the  unsightly  appear- 
ance of  the  front  and  lobby. 

The  attendants  were  sloppy  folks.  We  groped 
our  way.  unaided,  to  a  seat  in  the  aisle,  thankful 
for  this  break,  but  the  break  was  in  the  seat. 

But  the  manager  of  this  house  is  a  great  fellow. 
The  people  swear  by  him  and  at  his  theatre.  He 
spends  a  lot  of  time  away  from  his  job  delivering 
speeches  before  the  Kiwanis  and  Rotary  clubs  and 
other  organizations.  He  gets  a  load  of  publicity 
for  himself  and  sends  the  clippings  into  the  home 
office  of  the  chain  where,  no  doubt,  they  consider 
him  a  great  gun. 

But,  there's  never  a  line  in  front  of  his  house. 

KANN. 


August   2  3 ,    19  3  0 


Motion  Picture  News 


21 


Distributors    Ready    with    Contract, 
But  Allied  Ready  To  Kick  Over  Traces 


Two  Marys  Now 

Hollywood — With  the  marriage  of 
Jack  Pickford  there  are  two  Mary 
Pickfords  now.  Jack's  wife  is  the  for- 
mer Mary  Mulhern,  Follies  star.  James 
Kirkwood  was  best  man  at  the  wed- 
ding. 


B.  &  K.  Passes  up 
"Grumpy/'  Then 
RKO  Cleans  Up 


Chicago — Publix-B.  &  K.  bookers,  it  ap- 
pears, slipped  up  on  "Grumpy,"  Paramount 
picture.  The  circuit  passed  the  production 
with  the  result  that  it  was  snapped  up  by 
RKO  and  sent  into  the  Palace.  The  picture 
drew  raves  from  the  critics  and,  with  word- 
of-mouth  advertising  helping  things  along 
in  a  big  way,  the  Palace  grossed  $24,500. 
its  largest  figure  since  the  house  switched 
to  vaudefilm  policy  early  this   summer. 

The  performance  was  so  impressive  to  the 
local  RKO  office  that,  following  its  week  at 
the  Palace,  "Grumpy"  was  sent  over  to  the 
circuit's  other  Loop  vaudefilm  spot,  the 
State-Lake,  for  a  second  Loop  week.  I;ir>t 
time  these  RKO  houses  have  liked  a  picture 
that  well.  "Grumpy"  is  given  full  credit  for 
the  draw  as  no  outstanding  name  figured 
on  the  vaude  bill  during  the  picture's  week 
at  the  Palace. 


Deny  Fox  W.  C. 
Will  Take  Over 
Publix  Houses 


Seattle — Emphatic  denials  of  the  recently 
reported  deal  between  Paramount  Publix 
and  Fox,  whereby  the  Pacific  Coast  houses 
operated  at  present  by  the  former  company 
would  be  taken  over  by  Fox  West  Coast, 
were  issued  here  this  week  by  District  Man- 
ager Edward  A.  Smith  of  the  Publix  or- 
ganization. 

Smith  spent  several  days  in  Seattle  in 
conference  with  Robert  Blair,  Northwest 
theatre  manager;  A.  W.  Baker,  manager 
of  the  Paramount  theatre;  and  Star  Duell, 
manager  of  the  Metropolitan.  It  is  also  un- 
derstood that  there  were  other  conferences 
between  these  Paramount  executives  and 
local  Fox  West  Coast  heads,  but  then 
"Greater  Talkie  Season,"  beginning  next 
week,  may  have  been  the  subject  of  dis- 
cussion. 


Gus  Frohman  Dies 

Gustave  Frohman,  76,  brother  of  Daniel 
Frohman  and  a  veteran  in  the  legitimate 
field,  died  this  week  in   New  York. 


Hess   Draft   Made   Public 

Today  by  NEWS— Still 

Differences 


Distributors  are  all  set  on  their  draft  of 
a  proposed  new  standard  licensing  agree- 
ment, full  text  of  which  is  published  today 
exclusively  by  Motion  Picture  News.  The 
long  and  short  form  draft  of  distributors' 
proposed  contract  appear  on  page  39. 

While  distributors  are  in  agreement  on 
the  form  of  agreement  they  are  willing  shall 
be  put  in  force,  Motion  Picture  News 
learns  exclusively  that  Allied  States  Asso- 
ciation is  prepared  to  give  battle  on  a  num- 
ber of  controversial  points,  and  that  the 
distributor  draft  as  proposed  is  not  satis- 
factory to  the  Allied  group. 

The  new  contract  proposals  were  vir- 
tually completed  at  the  5-5-5  conferences 
of  the  Hays  organization,  the  M.  P.  T.  O. 
A.,  and  Allied,  which  wound  up  its  sessions 
early  in  July  at  Atlantic  City.  Several  of 
the  clauses  were  left  in  abeyance  at  the  con- 
ferences, after  which  Gabriel  L.  Hess  of 
the  Hays  office  and  Abram  F.  Myers  of  Al- 
lied were  to  agree  upon  wording  of  the 
proposed  agreement. 

At  their  recent  meeting  at  Spring  Park, 
Minn..  Allied  leaders  hinted  they  might  re- 
hire to  ratify  the  proposed  contract  due  to 
their  objections  against  zoning  proposals. 


All  Hunky-Dory  Now  in 
Fox-Janet  Gaynor  Jam 

Hollywood. — The  Gaynor- Fox  rift  is 
completely  patched  up.  As  reported  ex- 
clusively in  Motion  Picture  News  last 
week.  Miss  Gaynor  is  to  be  co-starred  with 
Charles  Farrell.  Their  first  picture  is  to  be 
a  talker  remake  of  "The  Man  Who  Came 
Back."  William  K.  Howard  will  direct 
and  rehearsals  will  get  under  way  Septem- 
ber 1st. 

For  a  second  vehicle  it  is  probable  that 
George  Gershwin  will  write  an  original 
musical. 


Para.  Changes  "Frog's" 
Story  and  Rumpus  Starts 

Paris — Paramount's  refusal  to  delete  the 
credit  for  scenario  from  "A  Woman  Has 
Lied"  may  result  in  a  law  suit.  Leopold 
Marchand,  who  charges  that  the  company 
did  not  follow  his  screen  yarn  in  the  French- 
made  production,  does  not  want  his  name 
linked  with  the  production  and  threatens 
suit  to  have  it  removed. 


"Rulers"  Named 

Adolph  Zukor,  Harry  M.  Warner, 
William  Randolph  Hearst  and  others 
are  named  among  the  "59  rulers  of 
the  United  States"  named  by  James 
W.  Gerard,  former  ambassador  to 
Germany. 


Text  in  the  "News" 

Complete  text  of  Gabriel  L.  Hess' 
draft  of  the  standard  licensing  agree- 
ment as  approved  by  distributors  ap- 
pears in  this  issue,  beginning  on  page 
39.  The  contract  has  been  drafted  in 
"long"  and  "short"  forms. 


Distributors  to 
Stay  in  Germany; 
Hays  Names  Aide 


Berlin — American  distributors  will  not 
abandon  the  German  market,  it  is  em- 
phasized by  appointment  of  Fayette  W. 
Allport,  attache  of  the  American  embassy 
at  Paris,  as  representative  of  Will  H.  Hays. 
Allport  will  negotiate  a  new  agreement  in 
Germany  covering  importation  of  American 
films. 

There  recently  have  been  reports  here 
that  American  distributors  would  abandon 
the  German  market  because,  it  was  asserted, 
profitable  operation  would  be  impossible 
under  proposed  quota  restrictions. 


Fairbanks  Awaits 
Chaplin  Picture 
Bow;  Cans  Crew 


Hollywood  —  Douglas  Fairbanks  has 
given  one  month's  notice  to  the  remnant  of 
his  production  staff  and  office  help,  with  the 
exception  of  a  few  employees  who  handle 
fhe  business  and  finances  of  the  film  star. 

Most  of  Fairbank's  production  crew  was 
dismissed  a  month  ago,  with  a  few  who  had 
been  with  Doug  for  many  years  carried  on 
the  payroll.  Latest  decision  cuts  the  old 
guard  off  the  overhead. 

It  is  the  report  Fairbanks  will  not  pro- 
duce another  picture  on  his  own  until  after 
Charles  Chaplin's  silent  production,  "City 
Lights,"  is  released  generally  around  the 
first  of  the  year.  Fairbanks  cannot  decide 
whether  to  make  his  next  with  dialogue  or 
silent,  and  wants  to  wait  for  the  reaction 
before  spending  his  money  on  a  picture. 

In  the  meantime,  Fairbanks  will  star  in 
"Reaching  for  the  Moon"  for  Joseph  M. 
Schenck.  and  this  production  carries  both 
dialogue  and  music. 


Moorhead-Crosland  Romance 

Hollywood — As  soon  as  "Children  of 
Dreams"  is  completed,  Natalie  Moorhead 
will  become  the  bride  of  Director  Alan  Cros- 
land.  Crosland  is  at  present  working  on  the 
Warner  picture.  Both  have  been  married 
before.  Miss  Moorhead  was  divorced  in 
Reno  and  Crosland  in  Paris. 


22 


Motion  Picture  News 


August   23,   1930 


The    Insiders'    Outlook 


W'  HAT  did  the  president  of  one 
big  company  say  to  the  pres- 
ident of  another  large  com- 
pany the  other  day?  This  Insider 
knows,  but  won't  tell. 

The  remarks  directed  by  the  party 
of  the  first  part  to  the  party  of  the 
second  were  neither  pleasant  nor  cas- 
ual. As  a  matter  of  fact  they  savored 
muchly  of  threat.  All  of  this  may 
seem  unimportant,  but  it  remains  for 
coming  events  to  demonstrate  just 
how  much  a  few  words  dropped  in  the 
heat   of   argument   may   precipitate. 

By  way  of  forecast,  this  reporter 
feels  it  incumbent  upon  him  to  point 
out  one  of  the  things  that  may  come 
of  it.     For  instance: 

If  you  hear  of  two  big  companies 
dropping  pretense  and  indulging  in 
something  closely  akin  to  open  war- 
fare, attribute  the  reason  to  the  heated 
words  mentioned  at  the  outset  here 
and  a  long  series  of  differences  which 
have  been  making  the  parties  of  both 
parts  plenty  annoyed. 

The  mogul  who  did  the  threaten- 
ing is  a  big  man.  But  the  chap  who 
was  threatened  is  no  slouch.  As  a 
matter  of  fact,  he  is  one  of  the  in- 
dustry's biggest;  an  executive  who 
commands  his  particular  company  and 
an  individual  who,  over  the  years,  has 
demonstrated  to  all  and  sundry  that 
in  maneuvers,  actual  and  political,  he 
is  what  is  sometimes  described  as  a 
darb. 

*     *     * 

They  Get  That  Way 

This  is  the  incident  of  a  preview  in 
Hollywood  that  almost  turned  one  of 
the  major  studios  completely  on  its 
ear,  nearly  resulted  in  the  discharge 
of  a  number  of  people  and  threat- 
ened— whether  you  believe  it  or  not — ■ 
to  stop  the  wheels  of  production  until 
the  irate  executive  and  principal  fig- 
ure in  this  delicious  story  cooled 
down. 

For  some  reason  or  other  this  par- 
ticular picture  was  scheduled  for  pre- 
view without  the  studio  crowd  being 
advised.  But  they  learned  about  it 
and  when  this  production  figure — big 
name,  too — arrived,  he  found  all  of 
the  principals  of  the  cast  on  hand  to 
see  what  the  public  thought  of  their 
efforts. 

Whereupon  the  dubious  hero  of  this 
tale  simply  burned  up.  He  called  the 
manager.  He  wanted  to  buy  out  the 
house   and  call  off  the  preview.     The 


manager,  business  being  what  it  is, 
had  no  objections  to  selling  the  house, 
but  was  afraid  his  audiences  would 
turn  peeved  if  the  announced  preview 
didn't  go  through  on   schedule. 

And  so  the  picture  was  shown ;  the 
divinely-endowed  production  genius 
gnawed  his  knuckles,  tore  his  hair  and 
vented  his  spleen  all  over  the  lot  the 
next  day  and  the  next. 

Why,  you  ask?  Who  knows,  ex- 
cept that  it  is  the  way  of  Hollywood 
and  some  of  its  woodenheads. 


Behind  Cupped  Hands 

Up  and  down  the  street  a  lot  of 
whispered  gossip  is  holding  forth.  It 
concerns  the  present  operating  per- 
sonnel of  a  certain  organization  and 
rumored  changes. 

The  fellows  whose  heads  are  being 
severed  from  their  business  bodies  by 
this  chatter  have  gone  to  the  trouble 


A  Tie  That  Bound 

An  interesting  insight  into  the  Tif- 
fany -  Allied  States  Association  fran- 
chise deal,  and  one  which  probably 
never  will  be  forgotten  by  Abram  F. 
Myers,  was  the  way  Tiffany  came 
through  in  binding  the  deal. 

The  original  gag  was  for  Tiffany  to 
give  a  reproducing  outfit  with  each 
franchise,  but  this  plan  was  discarded 
as  unfeasible.  Later,  RCA  was  brought 
into  the  negotiations  and  wanted  an 
exclusive  on  the  deal.  This  plan  was 
blocked,  the  leaders  of  the  exhibitor 
unit  finally  deciding  that  two  com- 
panies were  more  desirable  than  one. 

When  time  came  for  cold  turkey 
talk,  Oscar  Hanson,  Tiffany's  sales 
manager,  handed  Myers  a  check  for 
$20,000.  There  hadn't  been  a  scratch 
of  the  pen  up  until  that  time  and  the 
Allied  leader  certainly  was  stopped 
cold.  All  that  Tiffany  asked  on  its  20 
grand  advance  was  that  the  exhibitor 
leaders  meet  with  his  company's  chief 
to  iron   out  details  of  the  deal. 


to  trace  the  stories  through,  to  their 
very  beginnings.  So  thorough  has 
the  search  been  that  dates,  places  and, 
of  course,  names  of  individuals  have 
not  only  been  obtained,  but  carefully 
noted  and  deposited  where  prying 
hands  can't  get  at  them. 

If  the  malice  doesn't  stop  making 
the  rounds,  something  quite  serious — 
let's  say  a  suit  for  slander — may  be 
filed.  Or  if  it  isn't  actually  filed, 
threatened.     The    innocents    who    are 


being  victimized  probably  wouldn't 
go  through  with  the  legal  retaliation, 
but  then  they  don't  feel  that's  neces- 
sary, the  color  of  the  rumor-monger's 
courage  being  what  it  is. 


Rallying  for  Uncle  Carl 

There  has  been  some  talk  in  the 
public  prints  that  the  Nobel  prize  for 
peace  should  go  to  Carl  Laemmle  for 
the  anti-war  propaganda  elements  in 
"All  Quiet."  At  any  rate,  it  was  in 
a  recent  issue  of  Photoplay  that 
Jimmy  Quirk  intimated — and  rather 
strongly  at  that — that  the  idea  might 
have  had  its  origin  in  the  mind  of  an 
individual  earning  his  livelihood  from 
Universal. 

Laemmle  has  taken  no  official  cog- 
nizance of  the  rap  so  far  as  this 
Insider  is  aware.  But  those  close  to 
him  are  burning  up  at  the  Quirk  im- 
plication and  don't  care  how  many  in 
the  industry  learn  that  they  feel  the 
way  they  do  about  it. 

As  one  spokesman  put  it : 

"The  truth  is  that  Uncle  Carl  had 
nothing  to  do  with  the  suggestion, 
directly  or  indirectly,  nor  has  he  any 
idea  where  it  started. 

"It's  merely  a  piece  of  unfair,  un- 
warranted and  untrue  gossip." 


Running  the  Show 

There's  a  group  of  executives  at 
the  helm  of  a  certain  producing  and 
distributing  company  in  this  town  who 
find  it  extremely  difficult  to  forget 
that  they  are  no  longer  in  the  class 
of  pen  pushers. 

These  gentlemen  spend  heavy  dough 
on  salary  checks  for  their  department 
heads,  but  insistance  of  the  big  guns 
in  messing  around  with  picayune  de- 
tails which  should  be  left  to  lieuten- 
ants has  made  for  a  weakened  morale 
in  the  ranks,  a  condition  a  little  short 
of  unbearable. 

The  low  level  to  which  the  high 
powers  stoop  in  their  desire  to  run  the 
whole  show  is  laughable.  Any  day 
now  they  are  expected  to  teach  the 
porter  how  to  handle  his  broom. 

And  the  tragedy  of  it  all  is  that 
practically  the  entire  trade  is  con- 
scious of  what's  going  on  except  the 
principals  themselves?  What  price 
ostrich  now? 

T  lib:     I  N  S  I  D  E  R  S 


Published  weekly  by  Motion  Picture  News,  Inc.  Founded  in  September,  1913.  Publication,  Editorial  and  General  Offices-  729  Set, -nth  Avenue,  New  York  City,  William 
■I.  Johnson,  President  and  Publisher:  IS.  J.  Hudson,  Vice-President;  Maurice  Kami.  Editor;  Charles  F.  Hyncs,  Managing  Editor;  James  I  .  Cunningham,  News  Editor; 
Raymond  E.  Gallagher,  Advertisina  Manager;  Los  Anodes  Office;  Hotel  Roosevelt,  Hollywood;  Walter  R  Greene,  Western  Representative.  Chicago  Office:  910  So. 
Michigan  Avenue,  Harry  E.  Holquist,  Central  West  Representative.  Subscription  Prices:  $3.00  per  year  in  United  States  Mexico  and  all  U.  S.  Possessions.  Canada,  $5.UU. 
Foreign  $10.00.  Copyright  1930,  by  Motion  Picture  Xcws,  Inc.,  United  States  and  Great  Britain.  Title  registered  »>i  tinted  States  Patent  Office  and  foreign  countries. 
Entered  as  second  class  matter  at   the  Post   Office,  New   York,  April  22,   1926,   under  Act  of  March    3,    18/9. 


J- 


August   23,    19  3  0 


M  o  t  i  o  n    P  i  c  t  u  r  e    N  e  zu  s 


23 


Quashing  of  Indictments  Looms  as  U.  S. 
"Freeze-Out"    Trial   Starts   on   Coast 


Free  Shows 
Flourish 
In  West 


Omaha — Although  prohibited  by  most  forms  of  contract, 
free  shows  are  reported  flourishing  in  Middle  West  towns. 
Contracts  carry  a  clause  specifying  that  minimum  admis- 
sion of  ten  cents  must  be  charged  for  adults. 

Free  shows  are  operating  in  Bennett,  Wolbach,  Hardy. 
Kenesaw,  Comstock,  Platte  Center,  Carleton,  College  View, 
and  Snyder  in  Nebraska;  Dallas  Center,  la.;  Lake  City. 
S.  D.;  Wausau  and  Williams  Bay,  Wis.;  Walcott  and 
Fingle,  N.   D.;   Danvers,   Halloway  and    Clara  City,   Minn. 


Hoyts-ILT.  Pact 
In  Australia  to 
Lower  Rentals? 


Sydney — Now  that  the  season  is  draw- 
ing to  a  close  and  new  blanket  contracts 
will  soon  be  signed  by  major  theatre 
circuits,  keen  interest  is  being  manifest  in 
the  activities  of  the  two  biggest  chains  here, 
Union  Theatres  and  Hoyts. 

Twelve  months  ago  a  working  agreement 
was  entered  into  by  these  concerns  and  at 
that  time  distributors  realized  that  the  move 
would  operate  against  them  in  1930-31. 
Confabs  between  Stuart  F.  Doyle,  U.  T. 
chief,  and  Frank  Thring  and  George  F. 
Griffith  of  Hoyts,  which  have  taken  place 
in  the  last  few  days,  are  expected  to  pro- 
duce the  first  concrete  results  of  the  agree- 
ment, and  the  question  is  agitating  the  trade 
as  to  where  contracts  will  be  placed. 

It  seems  obvious  that  in  view  of  the 
financial  depression  that  has  engulfed  Aus- 
tralia and  the  prevailing  decreases  in  pic- 
ture patronage,  the  circuits  will  barter  for 
much  lower  rentals  than  those  agreed  upon 
last  year,  which  then  were  shot  up  by  the 
tactics  necessarily  adopted  bv  Hoyts  and 
U.  T. 

Cut-throat  business  eliminated,  henceforth 
it  is  doubtful  if  1930  rentals  will  ever  be 
equalled. 

The  only  other  circuit  here  which  could 
possibly  hope  to  compete  against  the  buying 
strength  of  the  two  important  chains  is  the 
Fuller  group.  But  although  Fuller  has  con- 
trolling interests  in  60  odd  houses,  his  city 
holdings  are  not  regarded  as  worth  as  much 
to  distributors  as  those  belonging  to  Hoyts 
and  U.  T.  And,  realizing  this,  the  latter 
threatened  to  boycot  Fuller  in  the  cities 
some  months  ago  by  advising  the  renting 
houses  that  any  picture  sold  to  Fuller  for 
city  release  would  be  excluded  from  any 
house  on  the  Hoyts  and  U.  T.  circuit. 


Universal  Leases  Two 

More  British  Houses 

London — James  V.  Bryson,  Universal's 
Great  Britain  chief,  has  leased  two  theatres, 
located  at  Sheffield  and  Birmingham,  in 
which  wide  screens  will  be  immediately  in- 
stalled. Universal  recently  renewed  its 
lease  on  the  Dominion,  where  "Phantom  of 
the  Opera"  is  on  an  indefinite  run. 


Paramount  Deal 
For  Australian 
Chain  Rumored 


Sydney — -Paramount  is  reported  nego- 
tiating for  a  51%  interest  in  Union 
Theatres,  Ltd.,  one  of  Australia's  two  lead- 
ing circuits.  The  report  cannot  be  con- 
firmed here,  but  is  being  discussed  openly 
in  the  trade. 

The  deal  is  declared  to  give  Paramount 
51%   and,  therefore,  a  controlling   interest. 


At  Paramount  headquarters  it  is  stated 
that  reports  involving  purchase  of  a  51% 
interest  in  Union  Theatres,  Ltd.,  are  with- 
out foundation. 

Union  Theatres  controls  about  80  houses 
in  Australia.  Until  a  working  agreement 
was  made  about  8  months  ago,  rivalry  for 
domination  of  the  Island  continent  was 
jockeyed  back  and  forth  between  Union  and 
Hoyts.  In  an  effort  to  eliminate  the  ruth- 
less and,  what  those  familiar  with  the 
Australia  market  describe  as  ruinous  com- 
petition, a  deal  was  worked  out  as  a  result 
of  which  both  chains  determined  to  split 
the  product  of  American  distributors  and 
thereby  reduce  operating  cost.  The  Hoyts 
circuit  includes  about  103  theatres.  It  is 
understood  that  if  Paramount  should  make 
a  deal  with  Union  Theatres  the  Hoyts 
chain  would  not  be  involved. 

Efforts  to  reach  Millard  Johnson,  New 
York  representative  for  Union  Theatres, 
for  a  statement  proved  unavailing. 


Grainger  to  Coast 

James  R.  Grainger,  vice-president  in 
charge  of  sales  for  Fox,  left  for  California 
Thursday  night.  Usual  August  trip  to  dis- 
cuss production  with  Winfield  Sheehan. 


Houses  Merge? 

Atlanta — There  probably  will  be  a 
merry  battle  starting  Saturday  when 
Loew's  takes  over  the-  Fox  here,  also 
operating  Loew's  Grand  under  a  part- 
nership arrangement.  Fox  and  M-G-M 
product  will  be  used.  This  is  regarded 
here  as  possible  forerunner  of  the 
merger  of  Fox  and  Loew  houses. 

The  Capitol  is  reverting  to  Univer- 
sal, which  will  use  First  National, 
Warner  and  RKO  product. 


Government  Case  Now  Weaker, 

Is  View;  Petti  John  Flies 

to  Los  Angeles 


Hollywood — Whether  the  long-drawn  out 
and  now-famous  conspiracy  case  brought 
by  the  government  against  Fox  West  Coast 
Theatres  and  ten  distributors  will  be  dis- 
missed or  the  prosecution  carried  out  was 
expected  to  be  indicated  at  trial  of  the 
action,  which  was  resumed  Thursday  morn- 
ing. 

Chance  for  dismissal  was  seen  furthered 
by  action  of  the  theatre  firm's  attorneys  in 
presenting  a  consent  decree  and  asking  that 
the  case  to  be  settled  out  of  court.  Whether 
or  not  this  permission  will  be  granted  by 
the  government  is  highly  problematical. 

Federal  Judge  Cosgrave  Tuesday  granted 
a  postponement  requested  by  government 
officials,  who  have  succeeded  in  obtaining 
a  number  of  postponements  since  the  in- 
dictments were  returned  more  than  18 
months  ago. 

The  feeling  here  is  that  the  case  against 
the  defendants  is  growing  weaker  with  each 
postponement,  and  that  there  is  a  good 
chance  that  the  indictments  will  be  quashed. 
Harold  B.  Franklin,  president  of  Fox  West 
Coast,  has  asserted  that  his  company  wel- 
comes opportunity  to  go  to  bat  on  the  ques- 
tion of  the  legality  of  clearance. 

Indicted  in  January,  1929 

Two  special  prosecutors  are  here  to  as- 
sist Acting  U.  S.  Attorney  Gallagher  to  try 
the  case  for  the  Dept.  of  Justice.  They  are 
John  Harlem  Amen,  who  assisted  in  pre- 
senting the  evidence  to  the  grand  jury 
which  resulted  in  the  indictment,  and  Albert 
J.  Law. 

Alleged  agreements  between  the  theatre 
company  and  its  affiliations  and  the  ten  dis- 
tributors led  to  their  indictment  in  January 
of  last  year.  The  government  contends  that 
these  alleged  agreements  for  priority  had 
the  effect  of  freezing  out  independent  ex- 
hibitors. The  distributors,  it  is  charged, 
refused  contracts  to  any  exhibitor  who 
would  not  conform  to  the  schedule  agreed 
upon  between  the  defendants. 

Pettijohn  at  Hearing 

Charles  C.  Pettijohn,  general  counsel  of 
the  Film  Board  of  Trade,  who  has  been 
active  in  formulating  plans  for  new  zoning 
throughout  the  United  States,  arrived  here 
unexpectedly  Monday  night.  He  made  the 
trip  from  New  York  via  aeroplane,  reach- 
ing a  sudden  decision  to  attend  the  trial 
late  last  week.  Joe  Goldberg,  now  general 
sales  manager  for  Columbia  Pictures,  is 
also  here  from  New  York  to  testify.  He 
enters  into  the  picture  by  virtue  of  his 
former  position  as  film  booker  for  West 
Coast  Theatres,  which  is  one  of  the  com- 
panies under  federal  indictment. 

Harry  C.  Arthur,  now  operating  execu- 
tive of  the  eastern  division  of  Fox  Theatres, 
and  former  division  manager  of  Fox  West 
Coast  in  southern  California,  is  another 
New  Yorker  who  is  here  on  government 
subpoena. 


24 


Motion     Picture     News 


August   23,    19  3  0 


Paramount  Reported  Seeking  First  Run 
Houses  in  Philly  Due  to  Warner  Split 


Cutting  Ducats 

Toronto — Under  Paramount  Publix 
supervision,  managers  of  Famous 
Players  theatres  in  the  Dominion  have 
been  instructed  to  cut  down  on  pass 
privileges  and  intimation  has  been  giv- 
en newspapermen  and  others  that  they 
must  have  passes  before  they  walk  in. 


Weather  Takes 
It  On  the  Chin 
As  B.-O/s  Grin 


Old  Man  Weather  is  the  bugaboo  of  show 
business,  rather  than  hard  times,  over  which 
so  much  capital  has  been  made  by  pes- 
simists. In  proof  of  this,  the  cool  weather 
and  rain  of  the  last  week  in  various  sec- 
tions of  the  nation  produced  a  box  office 
intake  which  proved  record-breaking  in 
many  instances. 

Standout  business  followed  the  advent  of 
cooler  weather  and,  with  the  start  of  the 
new  season,  indications  are  that  show  busi- 
ness will  return  to  the  peak. 

Cooler  weather  was  general  over  the 
eastern  states  and  its  influence  on  theatre 
business  was  felt  particularly  in  the  inland 
centers.  In  upper  New  York  state,  theatres 
of  Albany,  Troy  and  Schenectady  responded 
immediately  to  the  weather  change.  Num- 
erous houses  reported  their  first  holdouts 
since  spring,  resulting  in  evidences  of 
optimism  among  theatre  managers  who  have 
been  singing  the  blues  for  many  weeks. 
Predictions  of  a  heavy  fall  and  winter  busi- 
ness were  general. 

On  Broadway  increased  grosses  were 
noticeable  at  most  houses.  Week-end  busi- 
ness in  particular  came  near  setting  an  all- 
time  summer  record.  The  Paramount  played 
to  capacity  over  the  week-end.  Numerous 
other  houses  reported  that  holdouts  were 
general  during  the  past  seven  days. 

Long  delayed  rainfall  in  the  Mid-west 
nourished  box  offices  as  well  as  crops. 
Theatre  grosses  in  Iowa  spurted  to  new 
summer  highs  over  a  widespread  area  and 
brought  about  announcements  of  earlier  re- 
openings  of  theatres  which  closed  toward 
the  end  of  June. 

The  week's  box-office  spurts  also  sounded 
the  death  knell  of  the  "bargain"  type  of 
showmanship,  effective  throughout  the 
country  in  past  weeks.  Double  featuring 
was  being  closed  down  for  standard  pro- 
grams and  admission  scales  were  going  back- 
to  their  regular  levels  in  all  sections,  with 
indications  that  the  switch-back  would  be 
complete  by  Sept.   1. 


Arliss  Film  Premiered 

George  Arliss  in  "Old  English"  had  its 
premiere  at  the  Warner  Theatre  in  New 
York  Thursday  night. 


Frozen  Out  of  Downtown  Belt, 

Publix  Eyes  Erlanger  and 

Keith  Theatres 


Philadelphia — The  reported  Paramount- 
Warner  split  has  sent  stories  flying  up  and 
down  Film  Row  here  as  to  the  possibility 
of  Paramount  establishing  one  or  two  first 
run  theatres  in  the  downtown  belt.  With  the 
exception  of  the  Fox,  the  first  run  situation 
in  Philadelphia  is  practically  100  per  cent 
Warner,  so  for  Paramount  to  get  a  down- 
town "break"  it  must  establish  its  own 
theatres. 

Two  legitimate  theatres  are  prominently 
mentioned  as  Paramount  possibilities.  One 
is  the  Erlanger,  a  1900  seater  which  was 
leased  last  year  by  RKO.  RKO  did  not 
renew  this  summer  and  the  original  plan 
was  to  have  the  theatre  return  to  the  legi- 
timate field  with  Hammerstein's  "Sweet 
Adeline"  opening  late  in  September.  It  is 
within  the  section  of  the  downtown  belt 
where  six  large  first  run  houses  are  already 
established,  so  the  Paramount  rumor  ap- 
pears to  have  grounds. 

The  other  theatre  is  the  Keith-Chestnut 
Street  Theatre,  of  the  Shubert  string.  The 
house,  one-time  headquarters  for  Keith 
vaudeville,  has  on  occasion  played  pictures, 
but  not  within  the  last  three  years.  It  is  not 
wired,  but  the  location  is  good  and  its  2,000 
seating  capacity  puts  it  within  the  range 
of  picture  possibility. 


Concert  Complex 

May  Make  Prima 

Donna  of  Roget 


Just  to  prove  it's  an  old  Bronx  custom, 
the  "bolshevik"  element  (whatever  that  is) 
in  the  AMPA  is  reported  to  be  planning 
an  opposition  slate  to  the  one  picked  by 
its  nominating  committee.  And  if  that  is 
done,  so  Motion  Pic- 
ture News  has  been 
informed,-  Michael 
"Six  Syllable"  Sim- 
mons, Sono  Art- 
W'orld  Wide  concert 
bug,  promises  to  be 
a  real  prima  donna 
and  walk  out  bag  and 
baggage  on  the  nomi- 
nation. 

Not  that  it  matters 
particularly,  because 
with  "Six  Syllable"  in 
the  chair  members  probably  will  go  through 
his  regime  without  knowing  what  he  is 
driving  or  driving  at,  but  there  promises  to 
be  some  excitement  and,  mayhap,  indigna- 
tion. All  of  which  would  be  a  little  discon- 
certing, for  Old  Thesaurus'  inaugural  ad- 
dress already  is  in  type. 


"Prexy"? 


Believe  It  or  Not 

Hollywood — Those  press  agents  are 
at  it  again. 

The  Warner  Hollywood  now  has  re- 
posing in  its  vaults  $200,000  worth  of 
protection  in  the  form  of  an  insurance 
policy  in  the  event  any  of  its  patrons 
laugh  themselves  to  death  while  within 
the  official  and  geographical  confines 
of  the  theatre. 


Nat  Saland  Wins 
First  Round  in 
Patents  Battle 


Wilmington — H.  J.  Yates  and  his  Cinema 
Patents  went  down  for  the  count  in  the 
first  round  of  a  stiff  tilt  with  Nat  Saland's 
Craft  Film  Laboratories,  when  Judge 
Nields,  in  U.  S.  District  Court,  refused  to 
grant  Cinema  a  temporary  injunction  to 
restrain  Saland's  lab  from  alleged  patent  in- 
fringement and  operation  of  plants. 

During  examination  of  testimony  and  wit- 
nesses prior  to  the  hearing,  counsel  for  Cin- 
ema, it  is  understood,  amended  their  com- 
plaint, giving  the  case  an  entirely  different 
color  from  the  original  plea,  which  charged 
absolute  infringement  of  patents  completely 
controlled  by  Cinema.  The  revised  plea  in- 
volved   only    a    substitution    problem. 

Judge  Nields  ordered  the  case  to  trial  in 
the  fall. 


Cinema  Suit  Against 

Warners  Filed  in  East 

Long-awaited  action  against  Warner 
Bros,  by  Cinema  Patents  has  been  filed  in 
Federal  Court  at  Brooklyn,  where  Cinema 
asks  an  injunction  against  the  Warner  lab- 
oratory, charging  patent  infringement. 


Patrons  in  Panic  As 

Cooling  Tank  Explodes 

Leavenworth,  Kans.  —  Seven  hundred 
patrons  at  the  Orpheum  here  were  thrown 
into  a  panic  when  a  carbon  dioxide  tank 
used  in  the  cooling  system  became  over- 
charged and  exploded. 

Joseph  Eisch,  violinist,  may  die  as  a  re- 
sult of  injuries  sustained.  The  house  is 
owned  by  the  Dubinskys  of  Kansas  Citv. 


The  Sky's  the  Limit 

Chicago — United  Artists'  promoters  arc 
trying  to  work  in  a  tie-up  with  the  National 
Air  Races  for  the  "Hell's  Angels"  opening 
here  at  the  end  of  the  month.  Planes  have 
been  lined  up  for  some  over-the-Loop  fly- 
ing. The  search  is  now  on  for  a  fast  talker 
to  get  Mrs.  Lindbergh's  boy,  Charlie,  to 
stand  on  the  stage  at  the  United  Artists 
and  repeat  the  words  "This  is  the  finest 
show  I  have  ever  seen"'  seven  times. 


Motion  Picture  News 


August   2  3,    19  3  0 

Allied  States  Drive  to  be  Focused  on 
Lightman  Zone  as  M.  P.  T.  O.  A.  Meets 


And  After  That,  What? 

Hollywood — This  town  is  still  try- 
ing to  find  out  where  Vic  McLaglen 
got  the  "brilliant"  idea  which  prompt- 
ed him  to  attempt  to  enlist  49  men 
over  40  years  of  age  in  a  brand  new 
type   of   endurance   gambling   contest. 

Vic's  gag  is  to  have  each  of  the 
group  lay  one  thousand  dollars  on 
the  line,  the  total  to  be  placed  in 
trust  and  the  last  living  contributor 
will  get  the  fifty  grand.  Vic,  how- 
ever, failed  to  inform  the  town's 
gentry  that  a  guy  past  90  usually  has 
little  use  for  that  much  dough. 


M-G-M  Launches 
"Realife"  Wide 
Film  Process 


Hollywood — M-G-M  is  ready  to  step  out 
with  a  wide  film  process  of  its  own  known 
as  "Realife."  Louis  B.  Mayer  told  a 
Motion  Picture  News  reporter  that  the 
system  gives  a  three  dimensionial  effect 
through  greater  depth  in  focus. 

The  process,  he  declared,  can  be  used  on 
standard  projectors  by  adding  the  "Realife" 
attachment  which  will  be  marketed  at  a 
low,  but  undefined,  price.  Standard  film  is 
used. 

"Billy  the  Kid"  will  be  the  first  M-G-M 
picture  to  reach  the  field  in  "Realife." 
Mayer  is  secretive  about  the  optical  prin- 
ciples involved,  but  says  the  system  has 
been  in  work  for  over  a  year.  " 

Apparently,  the  M-G-M— Fox  affiliation 
and  Harley  Clarke's  large  investment  in 
Grandeur  is  having  no  bearing  on  the 
former  company's  activities  in  wide  film. 


Plum  to  Irene  Dunn 

Hollywood — After  a  search  of  several 
months,  Wesley  Ruggles  has  found  the  girl 
to  play  the  leading  feminine  role  in  "Cimar- 
ron." Irene  Dunn  gets  the  part  for  which 
over  75  different  women  were  given  tests. 
The  role  calls  for  an  actress  able  to  play  a 
girl  of  18  to  a  woman  of  70.  Richard  Dix 
has  the  title  role. 


Doug,  Jr.,  to  Star 

Hollywood — His  work  in  "Dawn  Patrol" 
is  responsible  for  First  National's  decision 
to  make  Douglas  Fairbanks,  Jr.,  a  star  in 
his  next  picture,  which  will  be  an  air  story. 
John  Monk  Saunders  has  written  a  sequel 
to  "Dawn  Patrol"  and  Howard  Hawks  is 
slated  to  direct. 


Bebe  Daniels  Loses  Dad 

Hollywood — Melville  E.  Daniels,  age  65 
and  father  of  Bebe,  is  dead  at  Grand 
Rapids,  Mich.,  as  a  result  of  a  siege  of 
pneumonia  contracted  last   winter. 


Organizers  to  Invade  Tri-State 

Region  in  November  with 

Myers  Directing 


Chicago — While  M.  A.  Lightman,  M.  P. 
T.  O.  A.  president,  is  officiating  at  the  meet- 
ing of  that  organization  in  Philadelphia 
Nov.  10  to  12,  he  may  be  faced  with  a 
back-home  fight  to  hold  his  own  regional 
group,  exhibitors  of  Tennessee,  Alabama 
and  Mississippi,  in  line.  For  the  member- 
ship drive  of  Allied  States  Association  will 
be  getting  into  swing  at  that  time,  and 
probably  will  reach  tri-state  territory  early 
in  November. 

The  drive  to  extend  Allied  units  to  every 
key  city  in  the  United  States  was  decided 
upon  at  the  recent  meeting  near  Minneapo- 
lis of  Allied  leaders.  It  is  now  being 
whipped  into  shape  by  Abram  F.  Myers, 
president,  who  was  delayed  somewhat  in 
putting  it  into  force  owing  to  his  appear- 
ance at  the  American  Bar  Association 
meeting  here. 

However,  Motion  Picture  News  exclu- 
sively learns,  the  groundwork  has  been  laid 
for  the  proposed  campaign.  Myers  has  been 
conferring  with  a  number  of  representatives 
and  is  lining  up  organizers  in  various  sec- 
tions. 

The  organization  of  a  new  unit  in  [pwa 
is  regarded  as  an  Allied  victory,  for  the 
new  group  which  has  taken  the  name  of 
Allied  Theatre  Owners  of  Iowa  is  expected 
to  affiliate  with  the  national  group. 

Allied  recently  made  a  cash  settlement 
with  Tiffany,  in  lieu  of  production  of  a  pic- 
ture for  the  exhibitor  unit  under  a  profit- 
sharing  arrangement.  This  money,  payment 
of  which  is  said  to  have  caused  considerable 
anxiety  among  distributors,  is  regarded  as 
fortifying  Allied  for  the  financing  of  its 
membership  drive.  A  number  of  efforts 
were  allegedly  made  by  distributors  to  halt 
the  cash  settlement. 


Worried? 

Des  Moines. — There  is  reported  to 
be  much  ado  here  over  the  MOTION 
PICTURE  NEWS  story  that  the  new 
Iowa  organization  will  be  affiliated 
with  Allied  States  Association.  Ap- 
parently, the  NEWS  tipped  off  some- 
thing on  the  new  organization,  as 
respects  its  proposed  affiliation  with 
the  Allied  group. 

It  seems  that  the  plan  was  to  make 
a  flash  with  the  new  organization  of 
independent  exhibitors  and  then  to 
proffer  an  Allied  affiliation  under  the 
best  terms  possible.  The  leaders  of 
the  new  movement,  it  is  declared,  have 
been  in  constant  touch  with  Allied 
organizers. 

Al  Steffes  of  Minneapolis  was  in- 
vited to  the  organization  meeting  here, 
but  was  unable  to  be  on  hand.  How- 
ever, he  has  been  asked  to  come  here 
to  address  the  new  unit,  presumably 
for  the  purpose  of  inducing  members 
to  affiliate  with  Allied.  The  new  asso- 
ciation even  had  adopted  the  Allied 
name. 


See  Paramount  Plot 

Minneapolis — Distributors  here  are 
declared  to  translate  the  zoning  pro- 
posals as  an  effort  by  Paramount  to 
stop  sale  of  other  product  until  its 
own  is  set.  The  Northwest  exhibitor 
unit  contends  the  demands  constitute 
illegal  price  fixing  in  regulating  ad- 
missions. Court  fight  on  the  issue  is 
promised.  The  organization  is  urging 
members  to  refuse  to  pay  score 
charges  and  demand  50  per  cent  re- 
duction of  rentals.  Members  are  being 
urged  to  deal  with  distributors  who 
refuse  protection  demands  of  Publix. 


Chicago  Museum 
Seeking  Ancient 
Equipment  Relics 


Chicago — Appeal  for  examples  of  early 
motion  picture  equipment  of  all  types  is  be- 
ing made  by  the  Museum  of  Science  and 
Industry  of  Chicago,  in  which  one  of  the 
most  complete  historical  exhibits  of  the  pic- 
ture industry  will  be  housed.  It  is  the  pur- 
pose of  the  museum  to  trace  the  evolution 
of  the  motion  picture  from  its  primitive  be- 
ginnings to  the  present  day. 

Equipment  relics  of  the  past  will  be  wel- 
comed by  John  A.  Maloney,  assistant  di- 
rector of  the  museum,  with  offices  at  300 
West  Adams  Street,  Chicago.  The  Museum 
of  Science  and  Industry  is  the  result  of  an 
endowment  of  $3,000,000  by  Julius  Rosen- 
wald,  Chicago  philanthropist,  and  a  $5,000,- 
000  bond  issue  of  the  South  Park  Commis- 
sioners of  Chicago  for  the  reconstruction  of 
the  old  Fine  Arts  building  in  Jackson  Park, 
which  will  permanently  house  the  technical 
collections  of  the  museum. 


M.P.T.O.A.  Officials  Map 
Plans  for  Philly  Powwow 

M.  A.  Lightman  is  in  New  York  dis- 
cussing M.  P.  T.  O.  A.  convention  plans 
with  M.  E.  Comerford,  Jan  Emanuel.  M.  J. 
O'Toole  and  Frank  C.  Walker. 


Lawrence  Sails 

Ludwig  ("Laudy")  Lawrence,  general 
representative  for  Loew's  and  M-G-M  in 
Paris,  sailed  for  Europe  early  Thursday 
morning  on  the  Bremen.  In  his  two  weeks' 
stay  in  America  he  flew  to  the  Coast  and 
back  again  and  mapped  plans  for  foreign 
talkers  with  Arthur  M.  Loew. 


Tiffany  Worker  Hurt 

Mildred  MacDonald,  secretary  to  Oscar 
Hanson,  Tiffany  sales  manager,  is  recover- 
ing from  an  injured  knee  suffered  in  an 
automobile  accident. 


26 


Motion    Picture    News 


A ugust    23  ,    193  0 


Mark  Ross  Wins 
$15,000  Suit  vs. 
Windsor  Firm 


Minneapolis — Mark  Ross  won  his  suit  for 
return  of  his  $15,000  deposit  on  "Her  Un- 
born Child"  from  Windsor  Pictures  when 
District  Judge  Montgomery  overruled  the 
demurrer  of  the  defendants.  This  upholds 
the  contract,  said  to  specify  that  Ross  was 
to  hold  55%  of  gross  rentals  until  his  de- 
posit was  returned.  He  had  collected  $7,200 
and  the  balance  must  be  returned  by  Wind- 
sor, it  is  said. 

Ross  claimed  the  contract  was  abrogated 
when  Windsor  refused  to  become  party  to 
suit  against  Publix  for  alleged  violation  of 
the  copyright  act  and  other  obligations,  for 
which  he  asked  $5,300.  Windsor  has  ap- 
pealed and  Ross  is  asking  an  early  trial, 
contending  the  company  was  formed  to  dis- 
tribute only  the  one  picture  and  that  the 
life  of  its  earning  power  will  expire  in 
January.  It  is  understood  that  an  out-of- 
court  settlement  is  being  sought,  with  Ross 
to  retain  distribution  rights  and  given  funds 
held    in   escrow. 


Derr  to  Hold  Third  of 
Sales  Meetings  on  Coast 

Soon  after  reaching  the  Coast,  E.  B.  Derr 
is  to  hold  the  third  of  a  series  of  sales  meet- 
ings at  Chicago.  The  Pathe  president  held 
a  meeting  during  his  stay  in  New  York,  and 
this  week  held  a  meeting  at  Chicago.  P.  J. 
Scollard,  executive  vice-president,  and  E.  J. 
O'Leary,  new  sales  manager,  accompanied 
him. 


Forty-Two  on  Tiffany's 
1930-31  Feature  Schedule 

(Continued  from  page  19) 

6  one-reel  Multicolor  Rolling  Stone  sub- 
jects, 26  Voice  of  Hollywood  subjects,  6 
two-reel  H.  C.  Witwer  subjects  with  Paul 
Hurst  and  Perl  Kenton,  6  one-reel  Musical 
Eantasies  and  6  Forbes  Randolph  jubilee 
singers. 


Brother  and  Sister  Sign, 
But  Neither  One  Knows  It 

Hollywood — Warners  have  signed  Eddie 
Morgan  and  Marilyn  Miller,  brother  and 
sister,  under  term  contracts.  Neither  one 
knew  that  the  other  had  been  signed  until 
they  were  taken  to  court  to  have  the  con- 
tracts okayed,  as  both  are  under  age. 


Technicolor  Works  Both 
Plants  on  24-Hour  Basis 

With  six  new  color  films  soon  to  be 
placed  in  production,  Technicolor  has  its 
printing  laboratories  at  Boston  and  Holly- 
wood operating  on  24-hour  schedules. 


Kohler,  Rennie  in  "Blood" 

1 1  oily  wood — First  National  is  set  to  make 
:i  talker  of  "Captain  Blood"  with  two 
heavies  assigned  to  the  leads,  Fred  Kohler 
and  James  Rennie.    Frank  Lloyd  will  direct. 


Outlines  Cruze  Plans 


Samuel  Zierler 


Zierler  Plans 
10  Cruze  Films 
On  Tiffany  Pact 


Ten  pictures  a  year  will  be  made  by 
James  Cruze  Prod,  for  release  through 
Tiffany,  under  the  terms  of  the  contract 
just  signed  with  that  company,  according 
to  Samuel  Zierler,  president  of  the  Cruze 
firm.  Zierler  left  New  York  for  the  Coast 
Wednesday  after  completing  details  of  the 
new  releasing  arrangement. 

Cruze  is  to  personally  direct  four  pictures 
a  year  under  the  contract  and  will  maintain 
close  supervision  over  the  remaining  six, 
according  to  Zierler. 

Zierler  says  that  Cruze  is  "all  washed  up" 
on  his  contract  with  Sono  Art-World  Wide. 
Previously  it  had  been  reported  that  Cruze 
had  two  more  pictures  to  make  for  that 
firm. 


Brown  Outlining  New 

Season  Tiffany  List 

Hollywood — Product  of  Tiffany  for  the 
1930-31  season  will  be  outlined  here  Friday 
at  the  regional  convention  being  held  at  the 
Hotel  Roosevelt  by  A.  E.  (Manny)  Brown, 
western  sales  manager.  James  Cruze,  re- 
cently signed  to  make  ten  pictures  a  year 
for  Tiffanv,  is  attending  the  sessions. 


Lukas  Replaces  Powell 

Hollywood — Paul  Lukas  has  been  select- 
ed by  Paramount  for  the  featured  role  in 
"A  Lady's  Man,"  which  was  formerly  slated 
for  William  Powell.  The  role  is  on  the 
"gigolo"  order  and  Paramount  thought  it 
best    not  to  risk  Powell  in   such  a   spot. 


Marin,  McGuiness 
Out  in  Shake-up 
At  Fox  Studios 


Hollywood — Two  associate  producers,  two 
directors  and  four  writers  have  departed 
from  the  Fox  lot  as  the  result  of  a  shake- 
up.  Under  the  new  line-up  Al  Rockett  is 
the  only  supervisor  left. 

Among  those  who  are  eliminated  by  the 
drastic  cut  in  the  studio  staff  are  Ned  Ma- 
rin and  James  K.  McGuiness,  associate  pro- 
ducers ;  Director  A.  F.  Erickson,  Patterson 
McNutt,  dialogue  director,  and  John  Far- 
row, Lynn  Starling,  James  Warner  Bellah 
and  Henry  Johnson,  writers. 

It  is  understood  that  the  Fox  plan  is  to 
have  fewer  executives  on  pictures  here- 
after and  further  slashing  of  the  staff  is 
expected.  Alexander  Korda,  also  reported 
out,  has  just  been  assigned  to  direct  a  new 
picture. 


Helen's  Hobbies 

Hog  Headlines 

(Continued  from  page   19) 

week  at  the  Oriental.  It  took  the  kid  three 
days  to  explain  to  reporters  that  it  was 
"Boop,  boop-a-doop"  and  not  "Pooh,  pooh, 
padoo."  Most  of  the  explaining  was  done 
in  negligee  at  the  Drake.  On  the  fourth 
day  Helen  made  public  a  secret  diet,  and 
for  the  last  three  she  tried  to  make  clear 
what  that  $40,000  was  that  M.  J.  Posner  of 
New   York   placed   to  her  account. 


Don  Clarke's  Story  to 

Be  First  Rogers  Film 

Hollywood — Rogers  Prod.,  Ltd.,  recently 
formed  by  Charles  R.  Rogers  to  make  pic- 
tures independently  for  RKO  release,  will 
make  "Millie,"  by  Don  Clarke  of  M-G-M's 
publicity  staff,  New  York,  as  its  initial  pic- 
ture. Production  will  be  at  Universal. 
Clarke's  book  is  to  be  published  in  Sep- 
tember. 


Simultaneous  Run  Like 
"Angels"  for  "Whoopee" 

Hollywood — It  is  reported  that  the  Holly- 
wood premiere  of  "Whoopee"  will  find  the 
filmusical  opening  in  two  houses  simultane- 
ously. Sam  Goldwyn  is  said  to  favor  the 
plan  of  Howard  Hughes  who  so  opened 
"Hell's  Angels"  in  New  York.  The  picture 
is  slated  for  the  United  Artists  at  present. 
What  other  house  would  be  used  is  not  def- 
inite. 


Falling  Canopy  Hurts 
23  at  Sheboygan,  Wis. 

Sheboygan,  Wis. — Twenty-three  persons 
were  injured,  three  of  them  seriously, 
when  the  canopy  of  the  Fox  theatre  here 
collapsed.  The  injured  had  been  waiting 
for  an  American  Legion  parade  when  the 
accident   occurred. 


Philly  Tourney  Set 

1  'hiladelphia — Distributors  and  exhibitors 
lure  will  tee  off  Sept.  17  for  the  annual  golf 
tournament   sponsored  by  "The  Exhibitor." 


_^ 


August    23,    19  3  0 


Motion   Picture   News 


27 


Distributors  Renege  on  Own  Cleveland 
Zoning  Plan  Accepted  by  Exhibitors 


Faux  Pas 

Hollywood  —  Phil  Whitman,  Dar- 
mour-RKO  director,  went  on  a  fishing 
trip  this  week.  He  was  graphically 
describing  with  appropriate  gestures 
the  struggle  he  had  with  a  12-pound 
trout  to  his  wife  when  she  pointed 
out  that  he  had  left  his  fish  pole  at 
home.  (Credit  his  P.  A.  with  this 
one.) 


Zoning  Dropped 
In  Pacific  N.  W. 
Due  to  Deadlock 


Seattle — No  zoning  in  the  Pacific  North- 
west territory.  That  was  the  outcome  this 
week  of  conferences  on  the  subject  that  have 
been  going  on  under  the  direction  of  Allied 
Amusements  of  the  Northwest  for  several 
weeks. 

Out  of  a  committee  of  ten  Washington 
state  exhibitors,  representing  both  chain 
and  independent  operators  of  large  and 
small  city  and  suburban  theatres,  it  is  un- 
derstood that  the  final  vote  on  the  proposed 
zoning  plan  submitted  a  month  ago  was 
three  for  adoption  and  seven  against. 

With  a  deadlock  certain,  Leroy  V.  John- 
son, president  of  Allied,  suggested  abandon- 
ment of  the  plan  after  several  hours  of 
debate,  and  the  idea  was  readily  accepted. 
A  counter  suggestion  to  consider  a  modified 
plan  met  with  no  better  reception. 


Protection  Is 
Burning  Issue 
In  Minneapolis 


Minneapolis — Plenty  of  excitement  is  in 
the  offing  over  the  protection  issue,  which 
threatens  to  be  a  burning  one  in  this  terri- 
tory. 

Exhibitors  contend  that  Publix  is  forcing 
the  protection  issue  and  assert  that  it  is  an 
"insulting  challenge"  to  independents  and 
the  public. 

A  special  session  of  the  Northwest  ex- 
hibitor unit  is  to  be  held  to  discuss  the  pro- 
tection issue,  and  meanwhile  an  aggressive 
defense  is  being  mapped  out  by  independ- 
ents. 

Independent  exhibitors  are  preparing  to 
boycott  Paramount  product  in  retaliation 
tor  protection  demands  attributed  to  Publix. 

An  interesting  sidelight  on  the  situation 
is  that  some  distributors  are  reported  in 
sympathy  with  exhibitor  views  in  the  battle 
over  protection. 


Protection   Issue   Believed   To 

Be  Closed  in  Ohio  Due 

To  Repudiation 


Cleveland — Although  unanimously  ac- 
cepted by  exhibitors,  the  zoning  plan  drafted 
and  submitted  for  this  territory  by  distribu- 
tors has  been   repudiated  by  them. 

All  of  the  exhibitors  had  signed  a  state- 
ment accepting  the  proposed  zoning  plan 
without  alterations  or  exceptions  following 
a  series  of  meetings  at  which  a  number  of 
provisions  were  hotly  contested. 

Failure  of  distributors  to  accept  their 
own  plan  apparently  was  based  on  the  sec- 
tion providing  that  a  picture  which  did  not 
get  a  first  run  automatically  would  be  avail- 
able for  subsequents  60  days  after  its  avail- 
ability date. 

Exhibitors  feel  that  the  subject  of  zoning 
is  closed  in  Ohio,  but  agree  to  meet  further 
with  the  distributors'  committee  if  the  latter 
desires.  Members  of  the  committee  are 
Martin  Smith,  Toledo,  chairman;  John 
Damm,  Wadsworth ;  John  Pekras,  Elyria ; 
Harry  Smoots,  Mount  Vernon ;  H.  D. 
Shressler,  Shelby ;  A.  J.  Paul,  Galion ;  Jule 
Schwartz,  Painesville ;  C.  M.  Young  and 
B.  Green,  Napoleon ;  Dan  Drobbins,  War- 
ren ;  M.  B.  Horwitz,  Cayuga  Falls ;  L.  F. 
Heick,  Martin's  Ferry ;  Henry  Bieberson, 
Delaware;  Caldwell  Brown,  Zanesville;  Joe 
Trunk,  Youngstown,  and  P.  J.  Wood, 
Columbus,  business  manager  of  the  Ohio 
exhibitor  association. 


Government  Control  Is 
Forecast  Over  Zoning 

Madelia,  Minn. — Twenty-one  days'  pro- 
tection over  the  Star  here  is  declared  to  be 
sought  by  Publix  for  its  Fairmount  house. 
Miss  Isabel  Getter,  owner  of  the  local  house, 
says  she  believes  that  "Publix  and  the  mo- 
tion picture  industry  will  get  protection — 
the  protection  to  be  government  control.'' 


A  New  Bet 

Una  Merkel,  charming  girl  actress 
who  appears  in  pictures  for  the  first 
time  in  "Eyes  of  the  World,"  an  In- 
spiration production,  should  win  plenty 
of  followers  among  film  fans  with  her 
initial  vehicle.  Cast  in  a  role  which  she 
enacts  to  perfection,  that  of  an  inno- 
cent, sincere  girl  arriving  at  woman- 
hood without  any  suggestion  of  so- 
phistication, her  performance  is  out- 
standing in  a  capable  cast  which  has 
been  drawn  entirely  from  the  ranks 
of  experienced  stage  performers. 

Miss  Merkel  is  the  least  profes- 
sional-appearing actress  to  come  to 
pictures  in  many  years.  Her  introduc- 
tion to  the  public  was  in  the  Jed  Har- 
ris stage  production,  "Coquette,"  in 
which  her  charm  was  evident  even  in 
a  minor  part  and  alongside  Helen 
Haves. 

KANE 


Houses  Reopening 

Philadelphia  —  Independent  dark 
houses  here  are  being  reopened  in 
what  is  regarded  as  a  confident  out- 
look for  the  future.  Clearing  of  the 
protection  situation  and  adjustments 
on  sound  film  rentals  are  ascribed  as 
causes.  The  Cedar,  Star,  Iris  and  La- 
fayette are  houses  reported  to  be  re- 
opening. 


Two  Clauses  in 
K.  C.  Zone  Plan 
Under  Dispute 


Kansas  City — Word  was  received  here 
Wednesday  from  New  York  that  the  zon- 
ing plan  recently  drawn  up  by  the  Motion 
Picture  Theatres  Association  of  Kansas  and 
western  Missouri  has  been  approved  by  the 
distributors  with  the  exception  of  two 
clauses,  the  nature  of  which  was  not  dis- 
closed. A  meeting  of  the  zoning  committee 
is  to  be  called  next  week  to  make  amend- 
ments and  changes  to  conform  with  the 
wishes  of  the  distributors,  it  is  said. 

The  plan  is  expected  to  be  ready  for  pub- 
lication next  week.  Independent  exhibitors 
here  are  being  solicited  by  the  association 
to  join  it,  but  a  meeting  of  Kansas  City 
independents  held  Tuesday,  called  for  the 
purpose  of  discussing  the  question  of  be- 
coming members,  brought  out  only  eight  of 
the  23  independents  in  town.  Another  meet- 
ing is  scheduled  for  next  week.  Chain 
houses  are  represented  100%  in  the  asso- 
ciation, while  less  than  five  local  exhibitors 
are  members. 


New  Iowa  Body 
Planning  Halt  on 
All  Protection 


Des  Moines — Independent  exhibitors  of 
Iowa,  who  have  formed  Allied  Theatres 
Owners  of  Iowa,  with  Tom  Arthur  as  pres- 
ident, are  against  any  protection.  They 
now  are  making  a  study  of  the  legal  phases 
of  protection  in  the  hope  of  starting  court 
action  against  extended  clearance.  In  ad- 
dition, they  intend  to  swing  their  business 
to  distributors  who  "give  and  grant  no  pro- 
tection." 

Protection  given  the  chains  is  "unfair, 
illegal  and  a  restraint  against  our  trade,"  a 
resolution  adopted  declares.  Only  indepen- 
dents are  eligible  to  membership  in  the  new 
association.  Meanwhile,  the  M.  P.  T.  O. 
of  Iowa  has  not  disbanded,  so  there  are  two 
exhibitor  units  in  the  state. 


28 


Motion  Picture  News 


August   2  3,   19  3  0 


Exhibitors  in 
France  Organize 
Against  Renters 


Paris — Theatre  owners  are  hot  under  the 
collar  over  what  they  term  unreasonable 
demands  from  distributors  and  sound 
equipment  manufacturers,  who  are  charged 
with  marking  prices  of  film  and  reproduc- 
ing devices  at  levels  too  high  to  reach. 

At  Bordeaux,  exhibitors  have  banded 
together  to  fight  for  continuance  of  silent 
production  on  the  same  heavy  scale  as  in  the 
days  before  talkers.  They  claim  that  audi- 
ences, in  the  near  future,  will  demand  mixed 
programs — sound  and  silent — and  the  novel- 
ty is  already  beginning  to  wear  off. 

Because  of  poor  business,  they  seek  the 
same  rentals  for  sound  films  that  are 
charged  for  silents,  and  want  the  clause 
providing  for  a  fee  when  pictures  are  rented 
on  percentage  eliminated  from  contracts. 

Nothing  justifies  the  claim  of  music  pub- 
lishers for  music  payments,  it  is  said,  be- 
cause in  the  majority  of  houses  the  average 
talker  has  not  produced  more  business  that 
could  be  obtained  with  a  good  silent. 


Mintz  Changes  Name  of 
N.  Y.  Studios  to  Cameo 

M.  J.  Mintz  has  changed  name  of  his 
studios  in  New  York  to  Cameo  Broadcast- 
ing and  Recording  Studios.  They  formerly 
were  known  as  Affiliated  Sound  Recordings, 
Inc.  The  firm  is  active  in  a  number  of 
fields,  in  addition  to  its  film  work,  which 
embraces  everything  from  the  preparation 
or  compilation  of  original  scores  to  the 
actual  recording. 


Gunmen  Nick  Anderson 

Chicago — Thugs  waylaid  Bob  Anderson, 
manager  of  the  Manor,  as  he  was  returning 
to  his  home  late  Sunday  night,  forced  him 
to  return  to  the  theatre  and  escaped  with 
$1,400,  the  week-end  receipts. 

Fearful  that  Anderson  might  change  the 
combination  of  the  safe  so  that  it  could  not 
be  opened,  the  robbers  forced  him  to  give 
them  the  dial  numbers,  then  opened  the  safe 
themselves. 


At  Last! 

For  years,  while  watching  westerns, 
we've  cursed  (inaudibly,  of  course) 
while  the  heroine  stood  by,  wringing 
her  hands  in  anguish,  as  the  villain 
pulverized  the  hero.  In  some  cases  she 
could  have  mopped  up  the  floor  with 
both.  Around  us,  persons  would  ask, 
"Why  doesn't  she  sock  that  egg?" 

Well,  dear  readers,  it's  been  done. 
A  sacred  tradition  of  the  industry  has 
been  upset. 

In  "Bar  L  Ranch,"  a  Big  Four  west- 
ern, Betty  Baker,  the  heroine,  leaps 
into  the  fray  when  Buffalo  Bill,  Jr., 
is  taking  them  on  the  chin  and  swats 
the  bad  hombre. 

Our  faith  in  Hollywood  has  been 
restored.  RAGE 


Good  Campaign  Stuff 

The  Hollywood  opening  of  "Hell's 
Angels"  is  featured  in  a  novel  trailer 
advertising  the  picture.  Sam  Hardy  is 
presented  as  master  of  ceremonies,  in- 
troducing a  number  of  stars  at  the 
premiere.  The  way  Hollywood  was  lit 
up  for  the  event,  as  well  as  the  mill- 
ing crowds,  police  escorts  and  lavish 
decorations,  furnish  an  interesting  in- 
sight into  Hollywood  first  nights.  Any 
theatre  which  is  to  play  "Hell's  An- 
gels" should  find  this  trailer  valuable. 


Einf  eld  Lands 
National  Tieups; 
Drafts  Aviators 


S.  Charles  Emfeld 


With  nary  a  fuss,  Charlie  Einfeld.  ad- 
vertising and  publicity  factotum  for  First 
National,  has  been  putting  across  several 
national  tie-ups  for  his  company's  products. 
One  of  the  unique  stunts  worked  out  in 
conjunction  with  Lewis 
Churbuck  practically 
drafts  the  entire  Cur- 
tiss-Wright  Flying  Ser- 
vice for  the  exploita- 
tion of  "Dawn  Patrol." 

The  gag  will  work 
out  in  the  following 
manner :  The  aviation 
company  will  publish 
10,000,000  circulars  re- 
distribution throughout 
the  country  and  also 
promises  to  supply  ex- 
hibitors with  aero- 
planes from  its  36  base 
stations  throughout  the 
country  for  actual  sky  maneuvres  or  dis- 
plays over  the  marquees. 

Wind  tunnel  machines  designed  to  teach 
air  enthusiasts  the  principals  of  flying  with- 
out leaving  the  ground  are  also  pledged  to 
exhibitors  for  use  in  their  lobbies.  The 
whole  works  without  charge  to  the  exhibitor. 

Goes  Idea  One  Better 

The  other  day  a  representative  of  the  A. 
S.  Beck  Corporation,  which  operates  95 
shoe  stores  throughout  the  country,  walked 
into  Einfeld's  office  to  obtain  endorsements 
of  First  National  players  for  Beck  foot- 
wear. But  the  shoe  company  makes  a  mod- 
erate-priced shoe  and  picture  stars  beins 
who  and  what  they  are,  are  supposed  to 
wear  expensive  shoes.  So  Einfeld  develop- 
ed the  idea  of  having  the  Beck  organization 
copy  the  costly  models  used  by  the  studio 
crowd  on  the  coast  for  sale  to  the  public 
at  the  low  figure.  The  Beck  representative 
grabbed  the  idea,  with  the  result  that  the 
First  National  roster  clear  down  the  line 
is  to  be  featured  in  national  newspaper  ad- 
vertising and  tied  in  with  the  players  in  all 
of  the  Beck  stores  throughout  the  country. 

Another  fast  one  put  over  by  Einfeld  was 
a  72-station  radio  tie-up  on  Wednesday  eve- 
ning with  Columbia  Broadcasting  which, 
incidentally,  is  60%  owned  by  Paramount, 
as  a  result  of  which  a  half  hour  was  de- 
voted exclusively  to  music  numbers  from 
"Top  Speed." 


Chi  Exchanges 
Yielding  to  New 
Booking  Circuits 


Chicago — The  proposed  policy  of  ex- 
changes to  refuse  to  deal  with  the  buying 
circuits  that  are  springing  up  here  like 
miniature  golf  courses  has  been  abandoned 
and  contracts  are  now  being  signed. 

The  flop  of  the  policy  followed  refusal  of 
members  of  the  booking  circuits  to  deal  witli 
the  exchanges  on  an  individual  basis,  de- 
spite the  fact  that  at  least  two  exchanges 
were  prepared  to  offer  prices  which  would 
compare  favorably  with  those  obtainable 
through  buying  combines. 


RKO  Postpones  "Babes" 
Due  to  Musical  Wane 

Hollywood — Evidence  that  producers  feel 
musicals  have  run  their  course  is  borne  out 
by  decisions  of  RKO  to  postpone  indefinitely 
"Babes  in  Toyland,"  which  was  originally 
slated  to  be  one  of  the  highlights  of  the 
company's  new  program.  Irene  Dunn,  who 
was  to  play  the  lead,  has  been  switched 
to   "Cimarron." 


Budd  Rogers  Closes  5 
Sono  Art  Product  Deals 

Budd  Rogers,  director  of  sales  of  Sono 
Art- World  Wide,  has  closed  deals  on  the 
company's  product  with  the  Cooperative 
Booking  Organization  in  Toronto,  the  Fa- 
mous Players  Canadian  Corp.,  for  first  runs 
in  St.  John,  Newfoundland,  with  Publix  in 
Duluth,  Minn.,  and  Consolidated  Amuse- 
ment Co.  at  Honolulu. 


Western  Electric  July 
Replacements  Total  137 

Western  Electric  replaced  137  sound  re- 
producers of  manufacture  other  than  its 
own  in  American  theatres  in  July,  accord- 
ing to  C.  W.  Bunn,  general  sales  manager 
of   Electrical   Research   Products. 


Bebe  and  Ben  Together 

Hollywood — Marking  their  first  appear- 
ance in  a  film  together,  Bebe  Daniels  and 
Ben  Lyon  are  to  be  co-starred  in  "Ex-Mis- 
tress" by  Warners. 


Flag  Pole  Sitter  Draws 

Indianapolis — If  women  just  natur- 
ally will  sit  on  flag  poles  for  glory's 
sake,  there  is  no  reason  why  the 
theatre  should  not  benefit  by  it  a  lit- 
tle, according  to  the  management  of 
the  Orpheum,  Terre  Haute.  And  the 
large  audiences  that  attended  the 
theatre  just  to  catch  a  glimpse  and 
hear  a  few  words  spoken  by  Betty 
Fox,  who  the  week  before  accom- 
plished the  feat  of  remaining  atop  a 
50-foot  flag  pole  on  the  Terre  Haute 
House  for  more  than  100  consecutive 
hours,  testified  to  the  wisdom  of  the 
management. 


August   23 ,    1930 


Motion  Picture  News 


29 


Paramount  Backs  Water  on  Legitimate 
Ban  in  Canada;  Kicks  Stir  Dominion 


This  Wit  Says— 

That  in  view  of  Janet  Gaynor's  re- 
turn to  Fox  for  a  co-starring  role  in 
"The  Man  Who  Came  Back,"  perhaps 
the  picture  should  be  released  as  "The 
Girl  Who  Came  Back." 


Band  and  Flesh 
Shows  Ousted  in 
Baltimore  Loew's 


Baltimore — Flesh  shows  and  musicians  in 
the  pit  have  been  discontinued  at  Loew's 
Century  here,  under  the  policy  adopted  in  a 
number  of  Loew  houses. 

This  means  that  17  more  musicians  in 
Baltimore  are  out  of  work.  During  the  week 
beginning  August  11  Waring's  Pennsyl- 
vanians  appeared  at  the  Century  and  the 
regular  theatre  orchestra  was  not  required 
to  do  anything,  although  paid  for  full  time. 
It  is  claimed  the  musicians'  union  would  not 
allow  anything  to  be  deducted  for  this. 

New  contracts  have  not  been  signed  and 
the  differences  seems  to  be,  although  neither 
side  appears  to  have  anything  to  say,  that 
the  union  officials  desire  the  same  conditions 
to  exist  in  contracts  as  formerly,  whereas 
the  theatre  wants  to  employ  the  men  with 
a  two-week  cancellation  clause.  It  is  under- 
stood the  union  is  holding  out  for  a  twelve 
month  contract  with  the  present  rate  pre- 
vailing. The  theatre  has  offered  a  twelve 
month  contract  at  the  minimum  rate  if  they 
will  waive  all  extra  charges  for  overtime, 
etc. 

It  is  estimated  that  the  stage  shows  and 
the  orchestra,  which  have  been  on  the  pro- 
gram at  the  Century,  have  been  costing 
about  $10,000  a  week  and  that  the  theatre 
would  have  to  lose  about  30,000  patrons 
during  a  week  to  match  that  amount.  This 
is  not  thought  to  be  possible.  On  the  open- 
ing day  of  the  change  Greta  Garbo  in  "Ro- 
mance" was  the  attraction  and  it  was  one  of 
the  biggest  openings  in  the  history  of  the 
house,  despite  the  lack  of  stage  unit  and 
orchestra. 

The  Greater  Baltimore  Revue,  which  was 
planned  to  be  given  at  the  Century  with  all 
Baltimore  talent,  has  been  postponed  and 
letters  have  been  sent  out  to  the  2,000  ap- 
plications received  announcing  that  it  can- 
not be  carried  out  as  planned  due  to  the 
change  of  policy. 

The  reason  given  the  public  on  the  screen 
is  that  due  to  the  length  of  the  "tremendous 
feature  attractions"  booked  at  the  Century, 
it  is  impossible  to  present  the  stage  acts  and 
the  overture  on  the  programs. 


Gibson  in  the  Air 

Hollywood — Hoot  Gibson  will  enter  his 
racing  plane  in  the  Chicago  air  meet  the 
end  of  this  month.  Gibson  will  also  pilot 
the  plane,  which  has  a  cruising  speed  of  180 
miles  per  hour. 


Circuit   Rescinds  Order   Oust- 
ing Shows  When  the  Press 
Starts  Hot  Crusade 


Toronto — Apparent  breakers  ahead  have 
caused  Famous  Players  in  Canada  to  back 
water  on  the  legitimate  ban  as  far  as  its 
houses  are  concerned.  The  situation  remains 
muddled,  but  the  fact  that  Paramount  is 
treading  gingerly  in  the  Dominion  and  does 
not  court  adverse  publicity  bursts,  such  as 
followed  the  first  edict,  is  obvious. 

J.  J.  Fitzgibbon,  new  director  of  opera- 
tions, denied  the  ban  in  a  hurried  wire  to 
the  Montreal  Star  when  that  journal  start- 
ed to  criticize  the  chain  for  the  order. 
Hector  Charlesworth,  dean  of  Canadian 
critics  and  editor  of  Saturday  Night,  na- 
tional weekly,  was  the  recipient  of  a  visit 
from  Arthur  Cohen,  manager  of  Famous, 
and  a  heart-to-heart  talk  is  reported  to  have 
followed. 

Charlesworth  threw  a  "Wounds  of  the 
Theatre"  headline  on  his  front  page  and 
suggested  that  municipalities  where  the  ban 
was  going  into  force  might  legitimately  con- 
sider revoking  the  licenses  of  Famous 
houses  in  their  midst  since  the  theatre  could 
not  be  considered  in  the  class  of  ordinary 
business  and  the  citizens  could  find  good 
legal  support  for  such  a  stand. 

This  suggestion  sounded  anything  but  hot 
to  the  Famous  executives.  As  the  critic  was 
giving  chapter  and  verse  for  his  criticisms 
and  naming  British  legit  managers  who  had 
been  told  not  to  come  back,  Cohen  did  not 
attempt  to  deny  the  order.  Fitzgibbon  in- 
sisted to  Montreal  that  there  was  no  such 
veto.  Cohen  merely  hinted  that  the  severity 
of  the  ban  would  be  toned  down  and  shows 
allowed  in. 

"Crusade"  Was  Threatened 

Charlesworth  was  all  ready  to  make  the 
matter  into  a  crusade.  He  has  a  huge  Ca- 
nadian following  and  others  would  have 
joined.  Famous  soon  saw  that  the  situa- 
tion, as  outlined  a  few  weeks  ago  in  Mo- 
tion Picture  News,  could  produce  a  high- 
powered  kick-back.  Hence,  the  current  shy- 
ness. But  despite  the  announced  renuncia- 
tion, the  legits  are  not  being  booked  and 
Famous'  Trans-Canada  Bookings,  Ltd.,  is 
inactive. 

No  worse  time  could  have  been  picked  to 
pull  this  one — right  on  the  heels  of  the 
patriotic  squawk  about  the  sale  to  Para- 
mount Publix,  independents'  demand  for  in- 
vestigation under  the  Combines  Act  and 
British  Empire  agitation  for  home-grown 
amusements. 

Even  with  a  withdrawal  of  the  order, 
public  sentiment  has  been  stirred  and  there 
is  danger  of  repeats  of  newspaper  attacks 
at  the  slightest  opportunity,  as  well  as 
additional    reverberations  of  this   affair. 


Lever  in  Rochester 

Rochester — Publix  has  named  Al  Lever, 
manager  of  the  Eastman  3,200-seat  down- 
town house,  to  succeed  Robert  M.  Sloat, 
who  died  recently  at  Cumberland,  Md. 
Lever  will  take  over  the  Eastman  immedi- 
ate! v. 


Good  News 

Hollywood — The  theme  song  is  dead, 
in  the  opinion  of  Hugo  Riesenfeld.  He 
says  it  is  being  replaced  by  "hit" 
songs  or  numbers  which  have  definite 
relationship   to   pictures'   action. 


Stage  Shows  in 
Comeback  at  W.  C. 
Publix  Theatres 


Hollywood — Stage  shows  will  do  a  come- 
back in  Coast  Paramount  theatres,  starting 
Aug.  28,  when  the  first  show  opens  at  the 
Paramount  here.  Presentations  will  be 
made  up  of  dancers  and  props  from  the 
company's  local  studio.  Harry  Gourfain  is 
producing  director  for  the  theatre  and  Busby 
Berkley  will  handle  direction  from  the  stu- 
dio end. 

A  chorus  of  38  girls  and  16  boys  will  be 
used  in  the  opening  show.  The  personnel  is 
composed  of  dancers  under  contract  at  the 
studio  and  an  augmented  stage  band  of  30, 
with  Jules  Buffano  as  conductor. 

The  shows  will  have  four  weeks'  time,  be- 
ing routed  from  the  studio  to  Paramount 
houses  here  and  at  San  Francisco,  Seattle 
and  Portland. 


Stage  Shows  Go 
Into  5  Canadian 
Publix  Theatres 


Toronto — Flesh  shows  and  orchestras 
return  to  Canadian  theatres  Sept.  5,  with 
introduction  of  Public  units  at  the  Imperial, 
formerly  the  Pantages,  and  at  the  Palace, 
Montreal.  Ottawa,  Hamilton  and  London 
will  have  stage  shows  a  month  later. 

Jack  Arthur,  director  of  music  and  pres- 
entations for  Canadian  Famous  Players, 
will  supervise  the  stage  shows.  The  Up- 
town here  is  the  only  company  theatre  in 
Canada  which  has  had  stage  shows  during 
the  last  two  years. 


More  Stage  Shows  Are 
Planned  for  Cincinnati 

Cincinnati — RKO  is  to  increase  its  policy 
of  flesh-and-blood  entertainment  in  some  of 
the  local  houses  by  or  before  the  end  of 
the  year,  according  to  reports  which,  al- 
though not  officially  confirmed,  seem  to  be 
borne  out  by  present  activities.  Dressing 
rooms  at  the  Palace,  former  vaudeville 
house,  are  being  remodelel  and  refinished, 
while  new  back-stage  equipment  is  said  to 
have  been  ordered  for  the  Lyric.  Stage 
acts  are  scheduled  for  both  houses. 


30 


Motion  Picture  News 


August   2  3 ,    19  3  0 


Chicago  Showmen  Yawn  at "  Menace"  of 
TomThumbs;DubsPay$70,000  Weekly 


Only  140  Pee  Wee  Courses  in 

Windy  City;  Fad  on  Wane, 

Is  Belief 


Chicago — This  city's  140  miniature  golf 
courses  have  an  estimated  patronage  of 
nearly  200,000  persons  weekly,  yet  there  is 
not  a  single  instance  on  record  here  where 
a  circuit  or  independent  theatre  operator 
has  made  any  attempt  whatever  to  meet  this 
new  and  ominous  competition.  It  is  omin- 
ous because  Chicago,  last  major  city  in  the 
country  to  see  the  influx  of  the  courses,  has 
not  yet  witnessed  their  maximum  develop- 
ment. Nor  will  it,  perhaps,  for  another 
season. 

By  mid-summer  of  1931,  it  is  generally 
agreed  here,  the  miniature  courses  in  Chi- 
cago will  have  attained  their  peak.  What 
that  peak  will  be,  or  how  it  will  be  met  or 
countered,  no  Chicago  exhibitor  today  has 
any  very  definite  idea.  His  attitude  at  pres- 
ent is  one  of  indifference,  not  yet  having 
felt  the  brunt  of  this  form  of  competition. 
"Let  them  alone,"  appears  to  be  the  Chicago 
exhibitor's  attitude.  "Their  competition  is 
not  serious  yet  and  another  year  may  see 
the  end  of  the  fad."  That  is  as  far  as  he 
goes — today. 

Affect  Only  Neighborhoods 

Challenged  on  the  soundness  of  this  view- 
point recently,  the  head  of  a  theatre  cir- 
cuit here  replied:  "We  have  no  reason,  as 
yet,  to  consider  miniature  golf  as  a  serious 
competition.  Directly,  they  affect  only  our 
neighborhood  theatres,  and  those  to  no  seri- 
ous extent.  Their  daytime  patronage  is  neg- 
ligible, far  less  than  that  of  amusement 
parks,  bathing  beaches,  legitimate  golf 
courses  and  a  dozen  other  forms  of  recrea- 
tion and  amusement.  The  greatest  force  of 
their  competition  is  felt  at  night  and  even 
then  in  no  serious  measure.  Many  of  the 
patrons  of  the  courses  nearest  our  outlying 
theatres  are  furnished  by  our  theatre  pat- 
ronage. That  is  admitted.  But  that  fact 
does  not  result  in  any  injury  to  our  busi- 
ness. The  courses  are  patronized  by  thea- 
tre-goers either  on  their  way  to  the  theatre, 
or  after  a  performance.  A  round  or  two  at 
either  time  suffices  most  miniature  golf 
players.  A  negligible  number  spend  an  en- 
tire evening  on  the  courses.  It  is  sand- 
wiched in  as  a  part  of  an  evening's  enter- 
tainment in  which  theatre-going  is  the  first 
consideration.     There    are    some    instances 


Tough  Competition 

Albany— Night  baseball  here  is  at- 
tracting large  crowds  and  is  hitting 
picture  business.  Night  crowds  have 
run  as  high  as  9,000  and  managers  of 
theatres  are  complaining  that  the 
games  are  making  inroads  in  their 
box-office  receipts.  These  games,  to- 
gether with  the  Tom  Thumb  golf 
courses  scattered  throughout  the  city, 
and  with  a  new  one  arriving  almost 
every  day,  have  made  it  tough  for  the 
theatres. 


State  Wins  vs.  Golf 

Boston — First  round  in  the  fight  to 
throttle  miniature  golf  in  this  state 
was  won  by  the  authorities  when 
Attorney-General  Warner,  at  the  re- 
quest of  State  Commissioner  of  Public 
Safety  Poole,  ruled  that  miniature 
courses,  if  operated  on  Sunday,  must 
be  licensed  under  the  state  entertain- 
ment law,  which  provides  that  places 
may  be  operated  on  the  Sabbath  from 
1  p.m.  to  11  p.m.  Operation  of  golf 
courses  outside  of  those  hours  is  ille- 
gal, it  was  stated. 


where  increases  in  business  at  our  outlying 
theatres  are  directly  attributable  to  the  min- 
iature courses.  Persons  tiring  either  of 
playing  or  watching  the  players,  who  per- 
haps had  no  intention  of  doing  so,  drift  into 
the  theatres  before  the  evening  is  over." 

This  attitude  may  be  justified  at  present, 
but,  as  has  been  said,  the  city  has  not  yet 
seen  the  maximum  development  of  the  mini- 
ature game's  possibilities.  The  first  course 
was  opened  in  this  city  only  last  April.  Its 
popularity  was  immediately  manifested,  with 
the  .result  that,  in  the  four  months  follow- 
ing, 140  courses  were  opened  in  various  sec- 
tions of  the  city  and  in  outlying  suburbs. 
Metropolitan  Golf  Courses,  Inc.,  is  the  sole 
"chain"  course  operator.  This  concern  has 
65  units  throughout  the  city  and  suburbs. 
In  addition  there  are  75  independently  op- 
erated layouts. 

Average  Attendance  200 

The  Tom  Thumb  Sales  Corp.,  which  sells 
the  materials  used  in  practically  every 
course  established  here,  placed  the  average 
daily  attendance  of  each  course  at  200. 
Many  of  the  favorably  located  city  courses 
draw  as  many  as  1,000  when  the  weather 
and  other  conditions  are  ideal.  On  the  other 
hand,  extreme  heat,  of  which  there  has 
been  plenty  in  this  area  during  July  and 
August,  cuts  the  attendance  appreciably. 
Rain,  naturally,  does  the  same.  Moreover, 
the  outlying  courses  get  very  small  patron- 
age during  the  daytime  and  many  of  them, 
affected  by  local  ordinances,  are  forced  to 
close  at  midnight  and  remain  closed  on  Sun- 
days. For  these  reasons,  representatives  of 
the  Tom  Thumb  Sales  Corp.  believe  that  the 
200  average  daily  attendance  is  .a  fair  esti- 
mate when  figured  for  a  seven-day  week. 
This  places  the  weekly  attendance  at  close 
to  200,000  persons  for  the  140  courses.  The 
average  admission  price  is  35  cents,  which 
makes  the  weekly  revenue  on  Cook  count) 
miniature  courses  approximately  $70,000, 
or  about  $10,000  better  than  a  good  week 
at  the  Chicago  theatre. 

The  existence  of  a  miniature  course  in 
any  theatre  building  here  is  unknown,  nor 
has  any  theatre  organization  here  announced 
plans  for  installation  of  the  courses  in  its 
properties  this  winter.  The  Indoor  Golf 
Courses  of  America,  Inc.,  a  subsidiary  of 
the  Tom  Thumb  Sales  Corp.,  has  made 
plans  for  establishing  indoor  courses  for 
winter  play  here.  Most  of  these  will  be  in 
more  or  less  favorably  located  office  build- 


Tiny   Links  Help   to  Sell  At- 
tendance at  Theatres, 
Managers  Say 


ings  in  the  downtown  district.  Few,  if  any, 
will  be  placed  in  the  neighborhoods,  or  in 
theatres.  The  sole  theatre  lease  this  con- 
cern now  holds  is  for  the  Orpheum,  at 
Gary,  Ind.,  where  an  indoor  course  will 
go  in  this  fall.  Not  more  than  15  or  20 
indoor  courses  are  planned  for  Chicago  this 
winter,  representatives  of  the  company 
stated. 

Two  Chicago  exhibitors  are  known  to 
operate  miniature  golf  courses,  but  neither 
was  undertaken  as  a  combative  or  protective 
venture,  they  said.  Both  were  owners  of 
vacant  property  and  installed  the  courses 
purely  for  their  business  possibilities. 
Neither  owns  theatres  in  the  vicinity  of  his 
miniature  golf  course. 

Peak  Next  Summer 

The  consensus  of  opinion  among  exhibi- 
tors here  is  that  the  pee  wee  golf  game 
will  attain  its  popularity  peak  here  next 
summer  and  that  its  decline  will  be  rapid 
thereafter.  They  base  their  predictions  on 
the  falling  off  in  attendance  already  notice- 
able at  courses  which  have  been  longest  in 
existence  and  in  neighborhoods  where  the 
influx  of  the  baby  links  has  been  in  such 
volume  that  the  receipts  of  most  of  them 
are  decidedly  unimpressive.  Good  golfers, 
they  point  out,  contend  that  playing  the 
miniature  courses  puts  them  off  their  regu- 
lar game.  It  impairs  their  timing  of  shots 
and  putting  judgment,  and  this  has  served 
to  keep  players  of  the  regular  game  off  the 
courses.  The  dubs  and  initiates  find  all  the 
courses  pretty  much  alike  and  a  few-  months 
of  consistent  patronage,  it  is  said,  suffice  to 
weary  these  of  the  game. 

Driving  ranges,  which  one  year  ago  were 
exceptionally  numerous  on  the  outskirts  of 
the  city,  have  wraned  amazingly  in  this  sec- 
tion during  the  current  season.  It  is  esti- 
mated that  fewer  than  ten  driving  ranges 
are  in  operation  within  the  city  limits.  In 
the  metropolitan  area  there  are  approxi- 
mately 100  in  operation.  Many  of  these  are 
unlighted  at  night  and  receive  only  an  oc- 
casional idler  for  daytime  patronage.  Most 
of  them  are  deserted  by  9  or  9 :30  at  night, 
and  exhibitors  here  do  not  consider  them 
to  be  any  greater  competition  than  that  af- 
forded by  launch  owners  who  run  an  oc- 
casional moonlight  excursion  on  Lake  Mich- 
igan during  the  hot  season. 


Maybe  'Twas  the  Scotch 

Phil  Baker  would  have  you  believe 
that  four  midget  golf  courses  were 
seen  floating  down  Broadway  during 
the  height  of  New  York's  heavy  rain 
storm  the  other  day. 

Right  after  the  storm,  says  Phil,  he 
spied  Sophie  Tucker  and  Paul  White- 
man  playing  a  foursome  on  the  minia- 
ture links  near  New  York's  Roxy. 


August   23 ,    19  3  0 


Motion    Picture    N  e  xc 


31 


Goof  Golf  Competition?  "Bosh!"  Says 
Franklin;   Sees  Fad   Aiding   Business 


Hf>CI(\  Faced  by  the  terrific  task  of  writing  headlines  on  minia- 

ture    golf     stories     without     constantly     repeating     "Tom 

Hunting  Thumb,"    a    member   of   the    Empey   News   staff   asked   his 

colleagues  for  help.    And  here's  what  he  got,  among  others: 

HOrrOrS  Goof   Golf,   Petite   Putters,  Tiny   Links,   Shrimp   Golf,   Pee 

Wee  Courses,  Golf  with  an  Inferiority  Complex,  Demi- 
Tasse  Golf,  Pygmy  Plots,  Nine-Holers,  Dub  Dabbling, 
Baby  Golf,  Wart  Whackers,  Atomic  Golf,  and  lots  of  others. 
Then   he   swooned. 


Fate  of  1st  Fox 
Indoor  Course 
To  Guide  Policy 


Exactlv  how  far  Fox  Theatres  (Eastern) 
will  dip  into  the  "shrimp"  golf  racket  hinges 
around  the  success,  or  failure,  of  the  first 
indoor  course  to  be  built  by  the  circuit  in 
the  Kew  Gardens  theatre  in  the  Long 
Island  suburb  of  that  name. 

Despite  the  "paper"  which  was  handed 
out  for  the  official  baptism  on  Monday  night, 
the  cash  intake  totaled  about  $300.  At 
present  the  course  opens  at  11  in  the  morn- 
ing and  closes  about  1  a.m.  the  following 
morning.  If  late  owls  continue  to  patron- 
ize it,  the  course  will  be  kept  open  until 
dawn.  But  Fox  executives  consider  this 
probability  to  be  remote. 

The  circuit  claims  that  this  is  the  first 
miniature  golf  layout  of  its  kind  in  the 
country.  The  seats  on  the  main  theatre 
floor  were  removed  to  permit  the  necessary 
landscaping.  The  balcony  was  kept  intact 
and  has  been  diverted  into  a  "spectators' 
gallery  accommodating  more  than  350.  Re- 
freshments arc  served  with  arrangements  to 
take  care  of  150  people  at  one  time.  In- 
terior illumination  was  secured  by  a  series 
of  high  powered  reflectors  and  in  order  to 
create  an  outdoor  atmosphere  the  theatre 
ventilating  system  is  being  worked  over- 
time. 

The  main  lobby  has  two  regulation  size 
ping  pong  tables  free  for  the  use  of  the 
golf  players.  Wicker  furniture  is  in  the 
lobby  and  a  couple  of  colored  lawn  um- 
brellas are  planted  strategically  for  atmo- 
spheric affect.  The  golf  gag  has  been  car- 
ried out  to  the  limit.  So  much  so,  that 
John  A.  Winters,  a  professional  on  the 
regulation  links,  as  well  as  the  pee  wee 
links,  is  on  deck  at  all  times  to  assist  the 
players. 


Ont.  Tom  Thumbs  Closed 
Pending  Law  Appeal 

Toronto — Pending  final  decision  in  the 
matter,  Tom  Thumb  golf  courses  of  the 
Province  are  closed  on  Sundays.  The  gov- 
ernment is  appealing  decision  of  the  county 
court  in  dismissing  a  complaint  brought 
against  a  miniature  course  for  Sunday 
operation. 


Chicago  Council 
Orders  Snap-Up 
Seats  in  Theatres 


Chicago  —  Chicago  exhibitors,  unaware 
that  the  city  council  had  been  glancing  in 
their  direction  of  late,  read  of  the  passing 
of  an  amendment  to  the  city  building  code 
specifying  that  all  theatres  must  either  be 
equipped  with  snap-up  seats,  or,  in  lieu  of 
that,  widen  chair  aisles  an  additional  14 
inches.  Within  a  few  hours  after  passage 
of  the  amendment,  Alderman  William  R. 
O'Toole,  its  sponsor,  stated  that  he  would 
ask  Mayor  Thompson  to  defer  signing  the 
ordinance  until  public  hearings  on  the  sub- 
ject had  been  held.  O'Toole  stated  that 
increased  safety  in  case  of  fire  or  panic 
would  result  from  the  amendment  were  it 
enacted.  Exhibitors,  on  the  other  hand, 
contend  that  it  would  merely  provide  addi- 
tional hazards  for  injuries  to  patrons. 
Though  slightly  alarmed  over  the  possibility 
of  having  to  make  expenditures  to  conform 
to  the  measure,  they  refuse  to  take  it  too 
seriously. 

Chris    Paschen,    building    commissioner, 

expressed  disfavor  with  the  amendment  and 

tated  he  would  refuse  to  enforce  it.     Jack 

Miller  of  the  Chicago  Exhib.  Assoc,  refused 

to  regard  the  legislation  seriously. 

"It  will  be  dead  before  it  is  ever  enacted," 
Miller   commented. 


Rob  "J.  D." 

Jewelry  valued  at  $14,000  was  stolen 
this  week  from  the  suite  of  J.  D. 
Williams,  formerly  general  manager 
of  First  National 
and  now  a  figure 
in  British  film 
circles,  in  a  New 
York  hotel  where 
he  is  stopping 
with  Mrs.  Wil- 
liams. The  valu- 
ables included  a 
bracelet,  contain- 
ing 22  d'amonds, 
a  diamond  ring,  a 
diamond  and  onyx 
bar     pin     and     a  y  D   Williams 

wrist  watch.    The 

thieves  visited  the  suite  while  Mr.  and 
Mrs.  Williams  were  absent  from  the 
hotel.    The  police  were  notified. 


Fox    West    Coast    Chief    Sees 

No  Reason  to  Fear  New 

Entertainment 


Hollywood — Miniature  golf  courses  are 
a  by-product  of  the  amusement  business 
"and  not  a  very  successful  one  at  that," 
according  to  Harold  B.  Franklin,  president 
of  Fox  West  Coast  Theatres,  who  has  been 
experimenting  with  operation  of  demi-tasse 
courses. 

"Our  study  has  taught  us  just  this — 
miniature  golf  is  dependent  upon  novelty 
and  weather.  The  first  courses,  ordinary 
in  construction  and  with  few  hazards,  flat 
and  uninteresting,  are  already  being  deserted 
by  the  public  and  practically  abandoned  by 
their  owners. 

"The  new  and  beautiful  courses ;  the  ones 
costing  many  thousands,  are  being  patron- 
ized by  the  youngsters  in  the  daytime  and 
by  their  elders  at  night,  dependent  upon  the 
weather.  A  mild  night  and  the  courses  are 
crowded ;  a  cool  night  and  they  are  but 
lightly  patronized. 

"Personally  I  believe  that  miniature  golf 
will  have  more  than  a  short  life.  I  believe 
that  the  smart  course  owners  will  take  care 
of  drainage  and  protection  of  their  patrons 
when  winter  comes  in  California,  but  as  far 
as  it  being  a  serious  menace  to  the  success 
of  motion  picture  theatres — that  is  bosh  and 
those  who  make  statements  contrary  to 
actual  facts  are  merely  talking  without  in- 
vestigating the  situation. 

Called  Show  Business  Aid 

"Miniature  golf  is  a  good  thing.  Any- 
thing that  keeps  a  mind  active  and  clean  i:- 
good  because  a  physical  and  mental  condi- 
tion of  this  sort  merely  builds  better 
business  for  the  talking  picture  theatres. 

"Fox  West  Coast  Theatres  operate  more 
than  500  theatres  between  Canada  and 
Mexico,  the  Pacific  Ocean  and  the  Mis- 
sissippi River,  and  I  am  sure  that  we  can 
prove  by  the  statistics  that  we  have  on 
hand — that  there  are  1,000  people  com- 
fortably seated  in  a  talking  picture  theatre 
to  every  one  that  patronizes  miniature  golf. 

"Miniature  golf  is  not  a  hazard  to  show 
business.  It  is  a  by-product  and  not  a  very 
good  one  at  that.  We  are  interested  in  it. 
We  will  continue  to  be  just  as  long  as  the 
public  finds  interest  in  it  and  when  the  time 
comes  that  we  find  it  is  growing,  instead  of 
decreasing,  as  it  is,  then  we  will  enter  it 
seriously.  Right  now,  the  motion  picture 
industry  has  nothing  to  fear  from  miniature 
golf." 


Golf  in  the  Lobby 

J.  H.  Phillips,  managing  director  of  the 
Eagle  theatre  located  at  1852  3rd  Ave., 
New  York,  has  installed  what  he  says  is 
the  smallest  18  hole  golf  course  on' rec- 
ord on  the  mezzanine  floor  of  the  house. 


Dog  Film  Makers  Renew 

Hollywood— Jules  White  and  Zion  Myers, 
producers  of  the  trained  dog  M-G-M  come- 
dies, have  signed  new  long-term  contracts. 


32 


Motion  Picture  News 


August    2  3 ,    19  30 


New  Hoovenaire 
Reproducer  Is 
Given  Try-Out 


Laboratory  tests  of  the  new  Hoovenaire 
sound  reproducing  system  were  completed 
this  week  by  a  large  theatre  circuit  and  a 
talking  equipment  manufacturer.  The  Hoo- 
venaire, it  is  claimed  by  the  inventors,  can 
be  installed  for  one-third  the  cost  of  sound 
equipment  now  in  use  and  offers  the  ex- 
hibitor freedom  from  all  acoustical  worries. 

Various  exacting  tests  were  conducted  by 
sound  experts  before  submitting  their  re- 
ports. One  test,  conducted  in  a  narrow  room 
of  small  proportions,  with  bare  white- 
washed walls  and  closed  windows,  showed 
no  distortion  or  vibration  under  highly  am- 
plified operation,  it  is  claimed.  Another 
test,  conducted  outdoors,  employed  four 
Hoovenaire  units.  At  a  point  seven  miles 
distant  the  words  of  the  speaker  were 
clearly  audible  and  understandable,  it  was 
reported.  Other  tests  are  said  to  demon- 
strate that  no  acoustical  treatment  whatever 
is  needed  in  sound  reproduction  with  this 
equipment. 

Air  Valve  Feature 

The  Hoovenaire  unit  is  the  invention  of 
William  C.  Eaves  and  the  Hetzel  brothers 
of  Los  Angeles.  It  consists  essentially  of 
the  usual  amplifying  system  feeding  a  mag- 
netic or  dynamic  speaker  unit  in  the  ortho- 
dox manner.  However,  placed  close  to  the 
vibrating  reed  of  the  speaker  unit  is  an  air 
valve  connected  with  a  small  air  com- 
pressor. From  this  small  air  valve  extends 
the  exponential  horn  from  which  the  sound 
issues. 

As  the  amplified  signal  from  either  disc 
or  film  causes  the  reed  of  the  magnet  unit 
to  vibrate,  the  movement  of  the  latter  acts 
on  the  sensitive  air  valve  to  open  and  close 
it  in  exact  accordance  with  the  frequency  of 
the  sound  being  produced  at  any  instant. 
Each  time  the  valve  is  thrust  open  a  minute 
jet  of  air  under  20-pound  pressure  escapes 
and  the  sequence  of  these  jets  forms  a  mu- 
sical note  which,  when  fed  into  the  expo- 
nential horn,  is  amplified  resonance  until 
the  volume  is  great  enough  for  the  room  in 
which  the  outfit  is  to  be  used. 

So  efficient  is  the  system,  it  is  claimed, 
that  a  simple  Loftis-White  amplifier  work- 
ing from  a  standard  pick-up  and  into  a 
126-inch  exponential  horn  will  serve  the 
average  theatre  as  well  as  four  or  five  of 
the  units  now  in  use.  Instead  of  50  watts 
of  output,  the  Hoovenaire,  it  is  claimed,  re- 
quires but  eight  watts  to  attain  correspond- 
ing results  in  volume. 

Possesses  Wide  Range 

Laboratory  tests  conducted  on  the  air 
valve  purport  to  show  that  it  responds  to 
frequencies  in  a  fairly  straight  line  from 
30  to  14,000  cycles.  However,  this  wide 
range  is  not  usable  unless  the  magnetic  or 
dynamic  unit  which  operates  the  valve  is 
sensitive  at  these  same  limits.  For  this 
reason  a  new  type  of  dynamic  speaker  is 
now  being  developed  for  the  express  pur- 
pose of  covering  the  same  range  as  the 
valve. 

Tests  arc  further  said  to  have  demon- 
strated that  the  unit  would  deliver  100  dynes 


Gets  New  Contract 

■ 

'  'M 

William    Haines     was    one    of    several 
M-G-M    players    and    directors    to    sign 
new  long  term  contracts.  Buster  Keaton 
and    William   Bakewell    have    new    agree- 
ments  with   the  company,   as   has   Direc- 
tor   George    Fitzmaurice. 

Foreign-Language 
Theatre  on  Coast 
Fox  Innovation 


Hollywood  —  Foreign-language  talkers 
will  be  the  policy  of  the  California,  to  be 
opened  late  this  month  by  Fox  West  Coast 
Theatres.  It  will  be  the  first  house  in  the 
country  to  adopt  such  a  policy,  Harold  B. 
Franklin,  president  of  the  circuit,  believes. 

He  says  the  plan  is  more  than  an  experi- 
ment and  that  extensive  advertising  will  be 
used  on  all  pictures  shown.  The  California 
will  be  managed  by  Fred  Miller,  partner  in 
the  theatre. 


Gainsborough  and  Caddo 
Fail  to  Stop  "Patrol" 

Hollywood — The  same  story  background 
in  three  different  pictures  does  not  indicate 
one  plagiarizes  the  other,  U.  S.  District 
Court  Cosgrave  has  ruled  in  denying  Gains- 
borough Pictures,  Ltd.,  and  Caddo  Prod, 
an  injunction  to  restrain  showing  of  "The 
Dawn  Patrol."  Gainsborough,  on  behalf  of 
"Journey's  End,"  and  Caddo,  on  behalf  of 
"Hell's  Angels,"  sought  to  check  public 
showings  of  the  First  National  picture. 


at  11.3  volts,  whereas  the  best  prior  record 
on  dynamics  was  20  dynes  at  24  volts.  The 
unit  showed  no  signs  of  wear  after  a  31- 
hour  continuous  test,  Hoovenaire  sponsors 
assert. 

The  equipment  is  compact  and  can  be 
placed  in  a  space  18  in.  by  30  in.  and  four 
feet  high.  The  Hooven  Sound  System  of 
Hamilton,  Ohio,  the  manufacturer,  is  now 
preparing  to  license  the  equipment  for  mar- 
keting through  several  sound  equipment 
companies. 


Talkers  Bring 
Prosperity  to 
San  Francisco 


San  Francisco — The  films  do  more  than 
talk  in  San  Francisco. 

They  spend  money  here — $1,000,000  a 
year  in  maintenance  of  plants;  a  $2,000,000 
payroll  for  San  Francisco  men  and  women, 
and  $2,000,000  more  for  improvements  and 
construction  work. 

These  are  some  of  the  things  to  be  con- 
sidered in  connection  with  the  Greater 
Talkie  Season,  which  officially  started  here 
Aug.  15,  theatre  representatives  declared 
this  week. 

They  said  the  Greater  Talkie  Season  is 
not  to  be  considered  merely  in  terms  of 
business,  however. 

"It's  a  message  of  cheer,  entertainment 
and  optimism  as  well,"  they  declared.  "It 
brings  assurance  to  San  Francisco  workers 
that  they  will  be  employed  during  the  next 
12  months." 

Executives  of  Fox  West  Coast,  Para- 
mount-Publix  and  RKO  said  their  seven 
downtown  theatres  act  as  magnets  in  bring- 
ing people  to  the  downtown  area. 


iV.  5.  S.  Trailers  Plug 

Greater  Movie  Season 

Greater  Movie  Season  being  observed  in 
a  number  of  territories  is  being  plugged  in 
two  special  trailers  issued  by  National 
Screen  Service.  One  has  art  titles,  while 
the  other  has  type  with  art  background. 


Butner  Campaigns  for 

Cut  on  All  Shipments 

Atlanta — Reduction  in  express  rates  on 
all  film  shipments,  rather  than  upon  discs 
alone,  is  sought  by  J.  H.  Butner,  Educa- 
tional manager.  He  has  asked  the  Hays 
association  to  petition  the  Interstate  Com- 
merce Commission  for  a  cut  in  rates. 


From  S.  M.  P.  E.  Journal 

An  article  by  Wesley  C.  Miller  on 
M-G-M's  "squeeze  track"  method  of  con- 
trolling volume  control,  published  in  The 
Showman  Section  in  Motion  Picture 
News  for  August  2,  appeared  originally  in 
the  Journal  of  the  Society  of  M.  P.  Engi- 
neers.   Credit  was  inadvertentlv  omitted. 


Essanay  Plant  Burns 

Hollywood — Memories  of  Charlie  Chap- 
lin and  properties  belonging  to  Fanchon  & 
Marco  passed  out  of  the  picture  when  the 
old  Essanay  plant  was  destroyed  bv  fire. 
Loss  about  '$75,000. 


New  Paper  Starting 

Hollywood— William  (Billy)  Wilkerson 
is  to  be  editor  and  publisher  of  "Tbe  Holly- 
wood Reporter,"  new  trade  daily  which  is 
to  make  its  appearance  here  in  September. 


Livingston  Joins  Visuagraphic 

Goodhue  Livingston,  Jr.,  has  been  ap- 
pointed to  the  sales  staff  by  Edward  Steven- 
son, president  of  Visuagraphic. 


August   23 ,    19  3  0 


Motion    Picture    News 


33 


"Hell's  Angels" 
Starts  Flood  of 
New  York  Coin 


Back  to  Silents 

Massilon,  O. — Fred  Ricker  has  re- 
verted to  a  silent  policy  at  his  Lyric 
upon  the  request  of  his  foreign  pa- 
trons. 


L.A.  Theatres 
Hit  Biggest  Gate 
In  Nine  Weeks 


Ushered  in  with  a  smash  campaign  which 
had  all  New  York  waiting  for  the  twin 
premiere,  "Hell's  Angels"  goaled  'em  in  its 
opening  week  in  New  York  at  both  the  Cri- 
terion and  Gaiety.  The  picture  received  the 
most  extensive  billing  ever  accorded  a  film 
and  a  big  newspaper  campaign,  and  the 
value  of  it  was  demonstrated  by  the  over- 
flow crowds. 

The  Criterion  on  Monday  afternoon  turn- 
ed away  an  estimated  10,000  persons,  in- 
dicating that  the  picture  has  settled  down 
for  a  long  run  at  that  house.  The  Gaiety, 
too,  was  turning  them  away,  the  two-way 
break  sending  the  first  three  days'  receipt 
to  $18,697,  for  both  houses.  Wayne  Pierson 
deserves  plenty  of  credit  for  the  way  he 
handled  the  extensive  newspaper  and  out- 
door billing  campaign. 

Generally,  the  street  showed  healthy  signs 
of  life,  freaky  chilled  weather  bolstering 
business  at  all  but  a  few  houses  where  poor 
attractions  took  it  on  the  chin. 

Estimated  takings : 

"BIG  HOUSE"   (M-G-M) 

ASTOR— (1,120),  50c-75c-$1.00-$1.50-$2,  7  days,  8th 
week.  Other  attractions'.  Comedy,  "College  Hounds"; 
newsreel.     Gross:    $20,287,    holding    up    strong. 

"OUR   BLUSHING   BRIDES"    (M-G-M) 

CAPITOL— (4,700),  35c-50c-75c-$1.50.  7  days,  2nd 
week.  Other  attractions:  Overture,  Hearst  Metrotone 
news,  presentation  ("Invitation  to  the  Dance"). 
Gross:  $68,2%,  tapered  off  only  $9,000  under  first 
week's    take. 

"HELL'S    ANGELS"    (Caddo-U.    A.) 

(Playing   Simultaneously    at   Criterion    and    Gaiety) 

CRITERION— (850),    $l-$2-$2.50,    3    days.     Other   at- 
tractions:   None.      Gross:    $9,755,    for    1st    3    days. 
EMBASSY   NEWSREEL 

EMBASSY— (598),  25c,  7  days.  Straight  newsreel 
show,   running  continuously.    Gross:    $6,625. 

"HELL'S    ANGELS"    (Caddo-U.    A.) 

(Playing    simultaneously    at    Gaiety    and    Criterion) 

GAIETV— (808),     $l-$1.50-$2-$2.50,     3     days.       Other 
attractions:    None.      Gross:    $8,942,    for    1st    3    days. 
"RAIN    OR    SHINE"    (ColumHa) 

GLOBE— (1,050),  35c-50c-75c,  7  days.  Other  attrac- 
tions: Cartoon,  "The  Fiddler";  newsreel.'  Gross:  $21,- 
076,  plenty  over  par,  playing  to  s.r.o.  Picture  to  be 
switched  to  the  Cameo  for  a  week,  beginning  Sat- 
urday. 

"MOBY   DICK"   (Warners) 

HOLLYWOOD— (1,600),  50c-75c-$l-$l-50,  3  days. 
Other  attractions:  "Looney  Tunes,"  "Many  Happy 
Returns."  Gross:  $14,015,  for  3  days;  not  sensational 
only  average.  Barrymore's  new  one  reopened  this 
darkened    house. 

"QUEEN    HIGH"    (Para.) 

PARAMOUNT-(3,700),  4Oc-50c-65c-85c-$l,  7  days. 
Other  attractions:  Vaudeville,  "Ole  Virginy"  over- 
ture, "Spanish  Melodies."  Gross:  $62,000.  One  of  the 
week's    "off"    performances. 

"RAFFLES"    (U.    A.) 

RIALTO— (1,904).   65c-85c,   7   days,   3rd   week.     Other 
attractions:    Comedy,    "Neighboring    Neighbors";    Lee 
Morse;     Paramount    news,    cartoon,     "Barnacle    Bill." 
Gross:    $33,000,    standing   them    up    at    this    house. 
"MANSLAUGHTER"    (Para.) 

RIVOLI—  (2,103).  35c-65c-85c,  7  days,  3rd  week 
Other  attractions:  Comedy,  "Accidents  Will  Happen"; 
"New  Rhythm,"  by  orchestra,  Paramount  news. 
Gross:  $24,000,  only  fair;  succeeded  by  "Eyes  of  tin 
World." 

"COMMON    CLAY"    (Fox) 

ROXY— (6,200),  50c-75c-$1.00,  7  days,  2nd  week. 
Other  attractions:  Newsreel,  overture,  vaudeville. 
Gross:  $120,233,  figure  sensational  for  the  season; 
rated   a   third    week. 

"BRIDE    OF    THE    REGIMENT"    (F.    N.) 

STRAND—  (3,000),    35c-50c-60c-85c,     7     days.      Other 

attractions:     Shorts,     "Matinee     Idol,"     "Play     Boy," 

"Movie     Horoscope    for     August."      Gross:     $23,268,    a 

spurt  over  previous  week,  but   still  playing  under  par. 

"DAWN    PATROL"    (F.    N.) 

WINTER   GARDEN— (1,493),  35c-50c-65c-$l,   7  days, 
5th  week.    Other  attractions:   Joe   Frisco  in  the  "Song 
Plugger."     Gross:    $30,554,   word-of-mouth   plugs   send- 
ing  this   one   over    the    top   with   a   bang. 
"OLD    ENGLISH"    (Warners) 

WARNERS— (1,490),  $l-$2,  opened  Thursday  night 
to  an   auspicious    start;    looks   pretty    good. 


Joan  Goes  Big 
In  Balto;  Clicks 
Heavy  at  $27,500 


Baltimore — An  ideal  week  for  good  busi- 
ness in  theatres  with  weather  clear  and  tem- 
perate every  day  except  Thursday  when 
there  was  a  good  rain  after  about  49  days 
of  drough. 

Business  was  outstanding  at  all  .Loew 
houses.  Stanley  did  the  highest  gross,  es- 
timated at  $27,500,  giving  it  a  rating  of 
157%  on  "Our  Blushing  Brides"  with  Joan 
Crawford.  She  is  a  favorite  in  Baltimore, 
probably  ranking  here,  at  the  box  office,  a 
little  better  than  Norman  Shearer.  In  this 
one  the  box  office  can't  go  wrong.  It  has 
sex  for  the  men  and  a  style  show  for  the 
women. 

Following  this  for  a  high  gross  was  the 
Century  with  "Way  Out  West"  and  War- 
ing's  Pennsylvanians  with  both  Haines  and 
the  musicians  well  liked  here.  The  estim- 
ated takings  were  $26,000  or  124%.  Audi- 
ences raved  over  the  Pennsylvanians.  This 
made  their  27th  week  in  Baltimore  over  a 
period  of  years. 

The  big  surprise  was  given  by  "Let  Us 
Be  Gay,"  starring  Norma  Shearer,  which 
was  shown  day  and  date  at  the  Valencia 
and  Parkway  theatres  with  a  gross  of  $4,- 
800  or  a  rating  of  137%  at  the  former  and 
a  gross  of  $5,100  at  the  latter,  rating  118%. 

The  flop  of  the  week  was  "Sweet  Kitty 
Belairs,"  at  the  Metropolitan  which  only  did 
about  $2,100  or  35%.  This  was  caused  more 
because  audiences  here  do  not  care  for  ro- 
mantic, costume  musicals.  This  was  beau- 
tifully staged,  acted  and  directed,  but  it  just 
didn't  register. 

Estimated  takings : 

"WAY    OUT    WEST"    (M-G-M) 

LOEW'S  CENTURY— (3,221),  25c-60c,  6  days.  Other 
attractions:  Metrotone  news,  Waring's  Pennsyl- 
vanians, "Honolulu  Wiles,"  (cartoon).  Gross:  $26,000. 
Rating:    124%. 

"OUR    BLUSHING   BRIDES"    (M-G-M) 
LOEW'S  STANLEY— (3,654),  25c-60c,  6  days.    Other 
attractions:  Metrotone  news,  "Let  'Em  Buck,"  (Pathe 
Sportlight);    "Fiddling    Around,"    (Columbia    cartoon). 
Gross:    $27,500.     Rating:    157%. 

"LET    US    BE    GAY"    (M-G-M) 

(Shown     simultaneously     with     the     PaTkyay     uptown 

after   one    week    at    Loew's    Stanley   downtown) 

LOEW'S     VALENCIA— (1,500),      25c-35c,     6     days. 

Other    attractions:      "Arctic    Antics"    (cartoon);    "The 

Rounders"    (comedy).     Gross:   $4,800.     Rating:    137%. 

"LET  US  BE  GAY"  (M-G-M) 
(Shown  simultaneously  with  the  Valencia  downtown 
after  one  week  at  the  Stanley  downtown) 
LOEW'S  PARKWAY— (1,092),  15c-35c,  6  days. 
Other  attractions:  Metrotone  news,  Romeo  Robin" 
(cartoon);  "Pups  Is  Pups"  (Our  Gang  M-G-M  Com- 
edy).    Gross:    $5,100.     Rating:    118%. 

"SWEET  KITTY  BELLAIRS"  (Warner  Bros.) 
WARNERS'  METROPOLITAN— (1,500),  15c-50c,  6 
days,  starting  Saturday.  Other  attractions:  Harry 
Conley  in  "Slick  As  Ever";  Lee  Morse  'n  songs  (Vita- 
phone  Varieties) ;  Universal  news.  Gross:  $2,100. 
Rating:    35%. 

"ALL    QUIET    ON    THE   WESTERN    FRONT"    (U.) 
(Second    week    of    run    after    having    been    shown    four 
weeks   at   Auditorium   at   top   admission   of   $1.50) 
KEITH'S— (3,016),    25c-50c,    6   days,    starting    Friday. 
Other  attractions:     "Good  Time   Hector"    (Radio  com- 
edy);   Pathe   news.     Gross:    $5,560.     Rating:    69^4%. 
"WILD   COMPANY"    (Fox) 
NEW— (1,600),    25c-50c,    6    days.     Other    attractions: 
Fox  Movietone  news;  "Carnival  Review"   (Pathe  com- 
edy);  Columbia   cartoon.    Gross:    $6,000.     Rating:   60%. 


Los  Angeles — To  better  pictures  is  attri- 
buted the  lone  reason  for  a  general  revival 
in  box-office  interest  at  first  runs  here  and 
in  Hollywood,  with  figures  for  the  group 
showing  the  best  improvement  for  the  past 
nine  weeks. 

"Moby  Dick,"  "Top  Speed,"  "Dawn  Pat- 
rol" and  "Romance"  ran  ahead  of  the 
march,  with  the  Barrymore  opus  reaching 
180%  on  a  $28,800  gross. 

Estimated  takings : 

Los  Angeles 

"HOLIDAY"    (Pathe) 

FOX  CARTHAY  CIRCLE— (1,650),  2nd  week,  7 
days,  twice  daily,  75c  to  $1.50.  Other  attractions: 
Abe  Lyman  and  band,  comedy,  Movietone  news. 
Gross:    $17,200.     Rating:    134%. 

"OUR    BLUSHING    BRIDES"    (M-G-M) 
FOX    CRITERION— (1,652),    3rd    week,    7    days,    35c 
to   65c.     Other   attractions:     Movietone    news,    comedy. 
Gross:    $15,100.     Rating:    134%. 

"COMMON   CLAY"    (Fox) 
LOEW'S  STATE— (2,418),  7  days,  35c  to  65c.  Other 
attractions:    Comedy,   Metrotone   and   Movietone   news, 
Fanchon  and  Marco  "Gobs  of  Joy"  Idea.    Gross:  $28,- 
500.     Rating:    103%. 

"FOR    THE    DEFENSE"    (Para.) 
PARAMOUNT— (3,596),    7   days,    35c   to  65c.     Other 
attractions:    Comedy,    Paramount    news,    Oliver    Wal- 
lace  organ   concert.     Gross:   $25,100.     Rating:    100%. 
"MOBY     DICK"     (Warners) 
WARNER  BROS.  DOWNTOWN— (2,400),  2nd  week, 
7     days,    35c     to    65c.      Other     attractions:     Vitaphone 
varieties,    news.     Gross:    $28,100.     Rating:     180%. 
"GRUMPY"     (Para.) 
UNITED   ARTISTS— (2,100),    1st   week,   7   days,   35c 
to    65c.      Other    attractions:     Comedy,    news,    Gaylord 
Carter   organ   concert.     Gross:    $12,100.      Rating:    112%. 
"NIGHT    WORK"    (Pathe) 
RKO— (2,700),  7  days,  35c  to  65c.    Other  attractions: 
RKO    vaudeville,    comedy,    Pathe    news.     Gross:    $16,- 
200.     Rating:    66%. 

"DAWN    PATROL"    (F.    N.) 
ORPHEUM— (2.750),    1st    week,    7    days,    35c    to   65c. 
Other  attractions:    Comedy,   Pathe  news.     Gross:   $24,- 
500.     Rating:    155%. 

Hollywood 

"HELL'S    ANGELS"    (Caddo) 

GRAUMAN'S  CHINESE— (2,023),  12th  week,  7 
days,  twice  daily,  75c  to  $1.50.  Other  attractions: 
Sid  Grauman's  prologue,  news.  Gross:  $22,500.  Rat- 
ing:   138%. 

"MAN    FROM    WYOMING"    (Para.) 

GRAUMAN'S  EGYPTIAN-(1,800),  7  days,  30c  to 
50c.  Other  attractions:  Comedy,  news.  Gross:  $4,800. 
Rating:    70%. 

"TOP    SPEED"    (F.    N.) 

WARNERS     HOLLYWOOD-(3,000).     1st     week,     7 
days,   35c    to  65c.     Other  attractions:    Vitaphone   Vari- 
eties,   news.     Gross:    $25,400.      Rating:    167%. 
"ROMANCE"     (M-G-M) 

PANTAGES  HOLLYWOOD-(3,000),  7  days,  40c  to 
65c.  Other  attractions:  Fanchon  and  Marco's 
"Modes"  Idea,  comedy,  news.  Gross:  $20,500.  Rat- 
ing:   125%. 


$10,000  Weekly 
For  New  York's 
Newsreel  House 


Business  at  the  Embassy,  New  York 
newsreel  theatre,  averaged  $10,000  weekly 
in  its  first  nine  months  of  operation,  M-G-M 
states.  The  theatre  opened  its  newsreel 
policy  Nov.  1,  1929,  and  in  nine  months 
grossed  $380,000.  Average  daily  attendance 
during  the  period  was  5,715,  although  the 
theatre  seats  only  578.  The  best  week 
brought  admissions  of  49,000. 


London — Following  the  same  policy  as 
the  Embassy,  New  York,  the  London  News- 
reel  theatre  has  been  opened  as  the  second 
house  playing  an  exclusive  newsreel  policy. 
There  are  reports  that  similar  theatres  will 
be  opened  in  Paris  and  Berlin. 


34 


Motion   Picture    News 


August    2  3 ,    19  3  0 


The  Sacred  Throne 

Los  Angeles — They  are  still  looking 
for  the  guy  out  here  who  pulled  the 
yarn  about  the  second-hand  dealer 
who  bought  the  sacred  ceremonial 
throne  from  the  cult  of  the  Royal 
Arm  of  the  Great  Eleven.  Realizing 
that  the  deal  was  phoney,  he  became 
panicky,  until  he  was  advised  to  rent 
it  to  movie  banquets  given  in  honor 
of  magnates  returning  from  little 
trips  with  new  crops  of  nephews. 


150%  for  "Big 
House"  in  4th 
Frisco  Week 


San  Francisco — Business  was  okay  all 
week  due  to  the  weather  and  several  fra- 
ternal conventions.  Mornings  and  evenings 
were  foggy  and  cool,  while  afternoons  were 
sunny.  Among  the  national  conventions 
here  was  the  Eagles,  of  which  over  20,000 
attended. 

Some  very  good  business  was  done  by 
several  houses  not  only  because  of  weather 
and  conventions,  but  also  because  of  the 
high  calibre  of  pictures. 

Loew's- Warfield  showed  "Big  House"  for 
a  4th  week  with  a  gross  of  $25,000,  or 
150%.  Big  business  was  done  at  the  Fox 
with  "Holiday."  Here  the  gross  w^as  $37,- 
000  and  rating  145%. 

California  had  "Manslaughter"  with  a 
gross  of  $16,200,  rating  110%;  "Journey's 
End"  at  the  St.  Francis  reported  $10,000 
with  100%.  Moran  and  Mack  registered  by 
drawing  $12,500  gross  and  105%  rating 
at  the  Paramount.  The  Davies  showed  "All 
Quiet  on  the  Western  Front"  for  a  second 
showing  on  request  and  hit  $8,000,  or  102%. 

Estimated  takings : 

"RAIN    OR    SHINE"    (Columbia) 

ORPHEUM— (2.270),    25c-35c-50c,    7   days.     Other  at- 
tractions:    Patlie   news,   "Peep   in   the   Deep,"  comedy, 
organ    recital;    Jack    Sprigg    and   his    RKOlians,    RKO 
vaudeville.     Gross:    $8,500.      Rating:    85%. 
"NIGHT  WORK"    (Pathe) 

GOLDEN  GATE— (2,485),  30c-40c-50c,  7  days.  Other 
attractions:  Music,  RKO  vaude.  Gross:  $17,000. 
Rating:    100%. 

"MORAN   AND   MACK"    (Paramount) 

PARAMOUNT— (2,698),  35c-50c-65c-$l,  7  days.  Other 
attractions:  Harry  Gourfain's  revue,  "Varieties  of 
1930";  Fred  Sanborn,  comic;  Paramount  news;  Eddie 
Magill,  "crooning  king  of  the  megaphone."  Gross: 
$12,500.      Rating:     105%. 

"MANSLAUGHTER"     (Paramount) 

CALIFORNIA— (2,200).       35c-50c-65c-90c,       7       days. 
Other    attractions:      California    orchestra;     Paramount 
nrw-i.     Lulu     McConnell     in     "Neighborly     Neighbors." 
Grcss:    $16,200.      Rating:    110%. 
"ALL   QUIET   ON    THE   WESTERN   FRONT"    (U.) 

DAVIES— (1,150),  35c-50c,  7  days.  Other  attractions: 
News,    "Bully   Beef,"   comedy.     Gross:    $8,000.     Rating: 

in.";. 

"HOLIDAY"    (Pathe) 

FOX— (5,000),     50c.-65c-90c,    7    days.      Other    attrac- 
tions:     Orchestra,    Fox    news,    Fanchon    &    MaTco    in 
"Victor    Herbert's    Idea,"    Laurel    and    Hardy    M-G-M 
comedy.     Gross:    $37,000.     Rating:    145%. 
"BIG    HOUSE"    (M-G-M) 

LOEW'S  WARFIELD— (2.672),  50c-65c-90c,  4th 
week.  Other  attractions:  Fox  and  Hearst  news; 
Vagabond  Director  in  "Travel-Talk";  "Silly  Sym- 
phony," cartoon;  fashions.  Gross:  $25,000.  Rating: 
150%. 

"JOURNEY'S    END"    (Paramount) 

ST.  FRANCIS-(1,375).  35c-50c-90c,  7  days.  Other 
attractions:  Larie  De  Pries'  band;  Paramount  news; 
"Cockeyed  News,"  comedy  noveltv.  Gross:  $10,000. 
Rating:    100%. 

"SLIGHTLY    DAMAGED"    (Fox) 
EMBASSY— (1,365).    50c-65c-90c.    7    days.     Other    at- 
tractions:     Vaude.,    "Railroad    Follies,"    one-act    farce 
comedy:     "Sti'l     Alarm";     Laborious     Ilauptman     and 
his    "Melody   Artists."     Gross:    $8,500.     Rating:    95%. 
"SON   OF   THE   GODS"    (First  National) 
CASINO— (2.500).  25c-50c,  7  days.    Other  attractions: 
Scnnctt    comedy,    "Aesop's    Fables";    Vagabond,    "Ad- 
venture   Scenic;    Fox   Movietone.     Gross:    $9.1100.    Rat- 
ing:   90%. 


Mpls.  Moans  When 
McCormack  Falls 
To  60%  on  $6,200 


Minneapolis — The  Minnesota  theatre 
romped  away  with  the  heavy  take  this  week 
when  "Romance"  brought  in  $27,000  to  give 
the  house  a  rating  of  80%.  The  Orpheum 
had  one  of  its  best  weeks  for  a  long  time. 
This  house  garnered  a  take  of  $20,500 
on  "Hell's  Island,"  this  being  an  80%  rating 
for  the  house. 

Century  found  that  "Song  o'  My  Heart" 
was  a  dreary  dirge.  The  box  office  moaned 
at  the  end  of  the  week.  The  figures  showed 
a  take  of  $6,200,  or  a  rating  of  60%.  State 
showing,  "Anybody's  War,"  rang  the  bell 
at  the  90%  mark  when  they  showed  earn- 
ings of  $18,000  for  the  week.  The  Lyric 
boosting  "The  Czar  of  Broadway,"  took  in 
$2,700,  a  90%  rating.  The  Aster  collected 
a  100%  rating  and  $2,275  on  "Sunny 
Skies." 

Estimated  takings : 

"HELL'S    ISLAND"    (Columbia) 

ORPHEUM— (2,900),    35c-S0c-75c,     7    days,    3     shows 
daily.      Other     attractions:       Blossom     Seeley     heading 
4-act    variety    bill.     Gross:    $20,500.     Rating:    80%. 
"SONG    O*    MY    HEART"    (Fox) 
CENTURY— (1,640),    50c-75c,    7   days,   6   shows   daily. 
Other  attractions:    None.    Gross:  $6,200.    Rating:  60%. 
"ANYBODY'S    WAR"    (Paramount) 
STATE— (2,300).   25c-35c-60c,   7   days.   6   shows    daily. 
Other    attractions:      Short    subjects,    newsreel.    Gross: 
$18,000.    Rating:    90%. 

"CZAR    OF    BROADWAY"    (Universal) 
LYRIC— (1,238),    15c-25c-40c,    7    days,    6   shows    daily. 
Gross:    $2,700.     Rating:    90%. 

"ROMANCE"    (M-G-M) 
MINNESOTA— (4,025),    35c-45c-75c,   7    days.   7   shows 
daily.     Other    attractions:     Publix    stage    show    "Dude 
Ranch,"    newsreel,    fashion    reel.     Gross:    $27,000.    Rat- 
ing:   80%. 

"SUNNY   SKIES"    (Tiffany) 
ASTER— (812),    15c-35c-30c,    7    days,    7    shows    daily. 
Gross:    $2,275.     Rating:    100%. 


Crawford  Clips 
High  Providence 
Spot  with  120% 


Providence — Passing  of  heat  wave  here 
gave  picture  houses  a  great  break.  Sensa- 
tion of  the  week  was  Joan  Crawford  in 
"Our  Blushing  Brides"  which  grossed  more 
than  $25,000,  or  120%. 

Other  good  spots  in  town  were  "Holiday" 
at  RKO  Albee,  which  did  about  $11,300  and 
"For  the  Defense,"  at  Paramount,  which 
piled  up.  close  to  $13,000.  Weather,  fair  and 
cool. 

Estimated  takings  : 

"OUR    BLUSHING   BRIDES"    (M-G-M) 
LOEW'S    STATE     (3,500),    15c-50c,    7    days.     Other 
attracticns:    "Fire   Fighters,''   "Finlandia"    "Audio  Re- 
view."   "Franz    Listz    Music    Treat."     Gross:    $25,500. 
Rating:    120%. 

"FOR    THE    DEFENSE"    (Para.) 
PARAMOUNT— (2,300),    15c-50c,    7    days.     Other   at- 
tractions:    Paramount    news,    "Resolutions,"    "Kandy 
Kabaret,"    Toe    Alexander    organlogue.     Gross:    $13,000. 
Rating:    110%. 

"HOLIDAY"    (Pathe) 
RKO    ALBEE— (2.500).    15c-50c.    7    days.     Other    at- 
tractions:    "Mot    Bridge,"   Audio  Review,   Pathe  news. 
Gross:    $11,300.     Rating:     100%. 

"BRIGHT    LIGHTS"     (F.N.) 
MAJESTIC     (.'.3101,    ISc-SOc    7    days.      Other    attrac- 
tions:   "Cactus    Kid."    cartoon;    "Taxi   Ta'ks,"    "Bitter 
Friends,"    Paramount    news.      Gross:     $10,500.      Rating: 
95%. 

"BFAU    BANDIT"    (Radio) 
RKO   VICTORY— (1,600).    ISc-SOc,   7  days.    Other  at- 
tractions:    "Head     Hunters,"     "Snow     Time,"     "Some 
Baby,'"   Pathe  news.     Gross:   $6,500.     Rating:   90%. 


A  Good  Job 

Credit  Russell  Holman  with  a  real 
job  in  preparing  "The  Blue  Book  of 
Shorts"  to  give  exhibitors  detailed  and 
handy  information  concerning  Para- 
mount's  short  product.  The  book  is  in 
four  colors  and  lists  the  company's 
program  of  104  talking  acts,  26  come- 
dies, 18  screen  songs,  18  talkartoons, 
12  pictorials  and  the  104  scheduled 
issues  of  Paramount  Sound  News. 


Reopening  at 
Des  Moines  Hits 
1st  Runs  Plenty 


Des  Moines — S.R.O.  business  at  the  Des 
Moines  theatre,  which  had  its  opening  this 
week,  gave  "Manslaughter"  a  150%  rating. 

The  Paramount  next  door  which  has  been 
profiting  by  the  fact  that  the  DesMoines 
was  out  of  competition  during  rebuilding 
naturally    felt    the   results    of   the    opening. 

The  Orpheum  recorded  business  as  good 
and  not  affected  by  the  opening  of  the  Des 
Moines.  Two  camps  in  session  here  helped 
business  and  the  pleasant  weather  worked 
no  handicap.  "Cheer  Up  and  Smile"  record- 
ed 100%  for  the  Orpheum  which  has  for- 
merly recorded  a  higher  average  daily  busi- 
ness than  the  Des  Moines.  "Shooting 
Straight"  was  rated  at  110%.  Dix  goes  big 
here  and  would  be  welcomed  in  better  fea- 
tures. The  comedies  took  well  at  the  Strand. 

Estimated  takings : 

"MAN     TROUBLE"     (Fox) 

PARAMOUNT— (1,700),  4  days,  25c,  35c,  60c.  Other 
attractions:  Paramount  news,  stage  band,  vaud. 
Gross:   $4,500.     Rating:    100%. 

"COMMON     CLAY"     (Fox) 

PARAMOUNT— (1,700),  3  days,  25c,  35c,  60c.  Other 
attractions:  "U."  news,  Al  Morey  and  stage  band  in 
original  show  ("Laughing  Gas").  Gross:  $4,500.  Rat- 
ing:   100%. 

"MANSLAUGHTER"    (Para.) 

DES  MOINES— (1,600),  7  days,  25c-35c-50c.  Other 
attractions:  Paramount  news.  Gross:  $8,000.  Rating: 
150%. 

"CHEER    UP    AND    SMILE"    (Fox) 

ORPHEUM— (2,000),    4   days,   25c-50c.     Other  attrac- 
tions:   Pathe  news,   RKO   vaud.,    RKO   comedy    ("AN 
Mabel"),    Pathe   revue.     Gross:    $4,652.     Rating:    100'.. 

"SHOOTING  STRAIGHT"  (RKO) 

ORPHEUM— (2,000),  3  days,  35c-50.  Other  attrac- 
ticns: Pathe  news.  RKO  comedy  ("Barnum  was 
Wrong").     Gross:    $4,700.     Rating:    110%. 

"THE    SILENT    ENEMY"     (Para.) 
STRAND— (1,100),    4    days,    20c-30c.      Other    attrac- 
tions:   Paramount    news,    Paramount    act    ("Jazz    Pre 
ferred"),    Paramount   act   ("Prisoner's   Song").    Gross: 
$1,700.     Rating:    90%. 

"FURIES"    (F.N.) 
STRAND— (1,100),    3    days,    20c-30c.     Other    attrac- 
tions:  "U."  comedy  ("Not  So  Quiet");  M-G-M   color- 
tone    "Pirates";    Pathe   news.     Gross:    $1,600.     Rating: 
90%. 


Two  Middle  West  Publix 
Districts  Are  Expanded 

Omaha — Territorial  expansion  of  the 
two  districts  in  the  division  office  of  Para- 
mount Publix  headquartering  here  have 
been  announced  by  Evert  R.  Cummings, 
division  manager. 

Charles  Pincus,  district  manager,  will 
take  over  Sioux  City,  Missouri  Valley,  la., 
and  several  other  points  in  the  northwest- 
ern part  of  the  state.  Lea  Richmond,  the 
other  district  manager,  has  added  to  his 
territory  North  Platte.  Hastings,  Kearney. 
Grand  Island.  Fairbury  and  Beatrice,  all 
in   Nebraska. 


J 


August   2  3,    193  0 


Motion    Picture    News 


35 


"Cock  o'  Walk" 
Replaced  in  Chi 
By  "Hell's  Isle 


Chicago — A  week  of  cool,  pleasant 
weather  revived  Loop  box-offices  and  had 
them  waiting  on  the  street  in  front  of  most 
theatres  daily. 

RKO  Palace,  playing  Paramount's 
"Grumpy,"  which  was  snubbed  by  local 
Publix  bookers,  went  to  $24,600  (105%), 
its  best  figure  since  inauguration  of  the 
vaude-film  policy  at  the  house.  The  draw 
belongs  entirely  to  the  picture,  which  was 
so  well  thought  of  that  RKO  upset  prece- 
dent to  give  it  a  second  Loop  week  at  its 
other  Loop  vaude-film  spot,  the  State-Lake. 

Helen  Kane,  in  person,  sent  receipts  soar- 
ing at  the  Oriental,  which  did  $43,800 
(105%).  The  picture,  which  was  not  fa- 
vored by  critics,  was  "Way  of  All  Men" 
(F.  N.)  The  Chicago  was  high  with 
"Manslaughter"  (Paramount),  getting  $49,- 
300  (105%).  Critics  picked  this  one  unan- 
imously. "Holiday"  (Pathe)  showed 
strength  at  the  United  Artists,  taking  $27,- 
500  (125%),  and  opened  its  second  week 
well.  "Common  Clay"  (Fox),  played  to 
"adults  only"  at  the  Roosevelt. 

"Little  Accident"  (Univ.)  opened  strong 
with  $10,000  (190%)  for  its  first  three  days 
at  the  Woods.  RKO  is  giving  this  one  some 
splendid  advertising  assistance  in  the 
dailies.  "Dawn  Patrol"  (F.  N.)  finished 
three  weeks  at  McVickers  with  $23,800 
(85%)  for  the  last  seven  days.  The  Castle 
jerked  "Cock  o'  the  Walk"  (Sono  Art- 
World  Wide)  when  it  managed  only  $1,800 
(65%)  from  Friday  to  Monday.  "Hell's 
Island"  (Columbia),  which  replaced  it,  got 
$2,000  in  three-  days  of  mid-week  for  a 
rating  of  160%. 

Estimated  takings : 

"COCK  O'  THE  WALK"  (Sono  Art-World  Wide) 

CASTLE— (300),  60c.  4  davs.  Other  attractions: 
Univ.  newsrcel.  Gross:  $1,800.  Rating:  65%.  Re- 
placed by  "Hell's  Is  and"  (Col.).  First  3  days. 
Gross:  $2,000.  Rating:  (based  on  midweek  play  dates) 
100%. 

"MANSLAUGHTER"    (Paramount) 
CHICAGO— (3,940),    35c-85c,    7    days.      Other    attrac- 
tions:   Stage   show,   orchestra,   comedy,   newsreel,   nov- 
elty  short.     Gross:   $49,300.     Rating:    105%. 
"WHAT    MFN    WANT"    (Univ.) 
GARRICK— (1,165),     50c-75c,     1st     week.       Other    at- 
tractions:   Newsreel,    novelty    short.      (Playing    "adults 
only.")     Gross:    $6,300.     Rating:    90%. 

"DAWN   PATROL"    (F.   N.) 
McVICKERS— (2,284),    35c-85c,    3d    and    final    week. 
Other       attractions:       Comedy,       newsreel,       "Animal 
Crackers"    (Para.)    replaced.      Gross:    $23,800.      Rating: 
85%. 

"WILD   COMPANY"   (Fox) 
(2nd   time  in   Loop) 
MONROE— (962),     25c-40c.     7    days.       Other     attrac- 
tions:  30  minutes   of  newsreel,   comedv.     Gross:   $4,500. 
Rating:   75%. 

"WAY  OF  ALL  MEN"  (F.  N.) 
ORIENTAL— (3,900),  35c-85c,  7  days.  Other  at- 
tractions: Stage  show,  headed  by  Helen  Kane,  organ, 
comedy,  newsreel,  novelty  short.  Gross:  $43,800. 
Rating:  105%.  ("Boop-a-doop"  girl  credited  with 
draw.) 

"SONG   OF   THE   FLAME"   (W.    B.) 
ORPHEUM— C762).    35c-S0c,    7    days.      Other    attrac- 
tions:    3     Vitaphone     acts,     newsreel.     Gross:     $5,600. 
Rating:    73%. 

"GRUMPY"    (Paramount) 

PALACE— (2,509),  35c-85c,  7  days.  Other  attrac- 
tions: 5  acts  RKO  vaude,  comedy,  newsreel.  Gross: 
524,600.     Ratine:    102%. 

"COMMON   CLAY"    (Fox) 

ROOSEVELT— (1,591), _35c-85c,  3d  week.  Other  at- 
tractions: Cartoon,  musical  short,  newsreel.  Playing 
"adults   only."     Gross:   $21,000.     Rating:    102%. 

"OUFEN    HIGH"    (Paramount) 

STATE-LAKE— (2,776),  35c-75c,  7  day_s.  Other  at- 
tractions: 5  acts  RKO  vaude,  comedv,  newsreel. 
Gross:   $23,500.     Rating:    90%. 

"HOLIDAY"    (Pathe) 

UNITED     ARTISTS-(1,700),      35C.85c,      1st      week. 


My,  What  Long  Legs! 

"My  father  was  even  taller  than 
Gary.  I  can  see  him  now — he  used  to 
stand  beside  his  horse,  with  one  foot 
on  the  ground,  and  the  other  thrown 
over  the  saddle.  And  Gary  does  the 
same  thing,"  he  chuckled  wickedly. 
"That's  what  gets  the  women." — From 
Motion  Picture  Magazine. 


You    mean    that's    what    gets    the 
horses.  — New  Yorker. 


.. 


Common  Clay" 
Wows  "Philly" 
Takes  $34,000 


Philadelphia  —  Local  houses  evaded  the 
warm  weather  curse  by  hanging  up  some  of 
the  most  remarkable  figures  of  the  general- 
ly quiet  season.  The  highlight  was  the  high 
gross  scored  by  "Common  Clay"  at  the  Fox. 
Picture  grabbed  off  $34,000,  highest  figure 
since  "Hot  for  Paris"  and  enough  to  war- 
rant its  being  held  for  a  second  week.  In 
addition  to  good  notices  the  picture  re- 
ceived, gross  was  unmistakably  aided  by 
extensive  radio  campaign  put  on  by  local 
Fox  organization  under  direction  of  Mrs. 
Ella  Waters,  Philadelphia  clubwoman. 

The  Fox  business  helped  to  bolster  the 
Stanton  next  door  with  overflow,  giving 
"Big  House"  $12,000  or  a  120%  rating  for 
its  fourth  week.  Fifth  week  now  is  running 
with  a  sixth  practically  assured.  "Raffles" 
cleaned  up  at  the  Boyd  for  $22,000,  or  120% 
for  its  first  full  week.  With  Will  Osborne 
and  his  band  as  stage  headliners,  Mastbaum 
grossed  $40,000,  or  average  business. 
"Bright  Lights"  was  the  picture. 

Estimated  takings : 

"BRIGHT    LIGHTS"    (F.    N.) 

MASTBAUM— (4,800),  35c-50c-75c,  6  days.  Other 
attractions:  Will  Osborne  and  band  to  head  stage 
show,  "Sky  High."  Other  entertainers  included 
Maude  Hilton,  Connie  Almy.  Paul  and  Fenell.  Char- 
lie Kaley  remains  as  m.c.  and  Creatore  is  held  over 
for  second  week  as  guest  conductor  of  the  orchestra; 
newsreel.  Gross:  $40,000.  Rating:  100%. 
"COMMON    CLAY"    (Fox) 

FOX— (3,000),  40c-50c-75c,  6  days.    Other  attractions: 
Fanchon    and    Marco's    idea    "Trees"    with    Jack     Mi- 
Bride,    Flora    Clark,     Kathleen    Goodwin    and    others, 
Movietone    news.     Gross:    $34,000.     Rating:    140%. 
"ALL   QUIET  ON   THE   WESTERN    FRONT"    (U.) 

STANLEY— (3,700),    35c-50c-75c,   3   days.     Other    at- 
tractions:      Paramount      news,       Vitaphone      Variety 
Gross:   $12,000.    Rating:    150%.     "Holiday"   p'ayed    first 
three   days   of  the   week.     Gross:    $6,000.     Rating:   66%. 
"MAN    FROM    WYOMING"    (Para.) 

EARLE— (2,000),  25c-75c,  6  days.  Other  attractions: 
Jay  Mill's  stage  revue.  "Silver  Revue,"  with  George 
Dewey  Washington,  Wilton  and  Weber,  Chotz  Bemis, 
Roma  Brothers,  Littlefield  Girls;  Universal  news. 
"Potters"  comedy.  Gross:  $19,000.  Rating:  105%. 
"RAFFLES"   (U.  A.) 

BOYD— (2,400),  35c-50c-75c,  6  days.  Other  attrac- 
tions: M-G-M  news,  Fitzpatrick  Travelogue.  Gross: 
$22,000.     Rating:    120%. 

"BIG    HOUSE"    (M-G-M) 

STANTON— (1,700),  25c  65c,  6  days.  Other  attrac- 
tions: Newsreel,  Vitaphone  Variety,  Charlie  Kerr's 
radio  orchestra.  Fourth  week.  Gross:  $12,000.  Rat- 
ing:   120%. 

"RECAPTURED  LOVE"  (Warners) 

KARLTON— (1,000).  40c-50c.  Other  attractions: 
Newsreel.  Charley  Chase  comedy.  Gross:  $4,000 
Rating:   80%. 


Other  attractions:  Comedy,  newsreel.  Gross:  $27,50i' 
Rating:  125%.  "Hell's  Angels"  (U.  A.)  set  to  follow 
"RAIN  OR  SHINE"  (Col.) 
WOODS— (1,166),  35c-75c,  last  7  of  12-day  rm. 
Other  attractions:  Cartoon,  newsreel,  novelty  short 
Gross:  $14,700.  Rating:  122%.  "Little  Accidti  i"' 
(Univ.)  replaced  in  midweek.  Gross:  (first  3  da  - 
$10,000.     ".ating:   190%.   (Playing  "adults   only.") 


Powell,  Haines 
Head  Seattle's 
Big  Money  Bills 

Seattle — Two  of  the  screen's  most  popu- 
lar male  players  divided  first-run  honors 
here  this  week  at  opposition  chain  houses. 
William  Powell  in  "For  the  Defense"  at 
the  Paramount  and  William  Haines  in 
"Way  Out  West"  at  the  Fox  Fifth  Ave., 
came  within  a  couple  of  hundred  dollars  of 
each  other  in  gross  receipts,  both  being  well 
over  the  100%  figure. 

Hot  weather  kept  many  patrons  at  the 
beaches  and  in  parks,  but  the  presence  of 
the  Pacific  fleet  in  local  waters  meant  added 
revenue  from  the  sailors  on  shore  leave. 
"Bride  of  the  Regiment"  at  the  Metropoli- 
tan went  the  way  of  all  filmusicals  of  late 
and  hit  a  distinct  low. 

Estimated  takings: 

^SLVS  ANGELS"   (U.  A.)   3rd  and  final   week 

FOX— (2,450*.,  25c-35c-50c-75c-$l,  7  days.  Other  at- 
tractions: Fox  Movietone  news,  Owen  Sweeten  and 
Fox  band,  James  Hall  in  person.  Gross:  $11,750 
Rating:    110%. 

"WAY    OUT    WEST"    (M-G-M) 

FOX  FIFTH  AVE.-(2,750),  25c-35c-50c-60c-75c,  7 
days.  Other  attractions:  Fox  Movietone  news,  Fan- 
chon-Marco  stage  unit,  Fashion  news.  Gross:  $15,135. 
Rating:    112%. 

"BRIDE   OF   THE    REGIMENT"    (F.   N.) 

METROPOLITAN-(LIOO),  25c-35c-50c,  7  days  Other 
attractions:      Paramount    cartoon,     Educational    come- 
dy,  Paramount    news.     Gross:    $3,500.     Rating:    60%. 
"FOR    THE    DEFENSE"    (Paramount) 

PARAMOUNT— (3,150),  25c-35c-50c-60c,  7  days. 
Other  attractions:  Paramount  news,  Clausen  and 
band,  Jess  Felleman  (sailor)  in  concert.  Gross:  $15  000 
Rating:     125%. 


Pop  Features  at 
Ottawa  Pushes  All 
Receipts  Skyward 


Ottawa — Popular  features  and  unseason- 
ably cool  weather  co;  bined  to  give  Ottawa 
theatres  plenty  business  during  the  week, 
with  "Holiday"  at  the  Regent  and  "Let's 
Go  Native"  at  Keith's  notching  100%  for 
their  respective  runs'.  "Holiday"  was  top 
insofar  as  receipts  were  concerned  with  $6.- 
100  for  the  six  days.  "Let's  Go  Native" 
drew  $4,900  for  the  three  days  at  Keith's. 
No  feature  fell  below  80%  for'the  week  and 
managers  were  happy. 

Estimated  takings: 

"HOLIDAY"    (Pathe) 
_  REGENT— (1.225),    25c-75c,    6    days.     Other    attrar- 
tions:     Movietone     news,     "Accidents     Will     Happen," 
(comedy);   orchestra.     Gross-    $6,100.     Rating:    100%. 
"LET'S    GO    NATIVE"    (Para.) 
KEITH'S-(2,596),     ISc-SOc,    3    days.      Other    attrac- 
tions:    Pathe    news,     "Two     Fried     Eggs,"     (comedy): 
"Vanity,"    (sketch).     Gross:   $4,900.     Rating:    100%. 

"BORN     RECKLESS"    (Fox) 
_  IMPERIAL— (1.200),    15c-50c,   6   days.     Other   attrac- 
tions:  Hearst   Metrotone  news,   "Barber   Shop  Chord," 
"Beauties."     Gross:    $2,700.      Rating:    80%. 

"SWEETHEARTS   AND   WIVES"   (F.   N.) 
AVALON-(990),   25c35c,   j   days.     Other   attractions: 
Movietone    news,     "Radio    Kisses,"     (comedy);    Krazy 
Kat   cartoon.     Gross:    $1,200.     Rating:    90% 
"HOT     CURVES"     (Tiffany) 
CENTRE— (1,200),     15c-50c,    6    days.      Other    attrac- 
tions: Voice  of   Hollywood,  Carlena    Diamond,  harpist; 
technicolor   "Parisian   Nights."    Gross:   $3,200.     Rating: 
85%. 

"THE    SEA    BAT"    (M-G-M) 
KEITH'S-(2.596),     15c-50c,    3    days.     Other    attrac- 
tions:   Universal    news,    "Fit    to   be   Tied,"    (comedy); 
"Music   Shop."     Gross:    $4,400.     Rating:    95%. 
"ROYAL  ROMANCE"   (Columbia) 
AVALON— (990),  25c-3Sc.  3  days.    Other  attractions: 
Movietone    news.    "Real     McCoy,"     (comedy);     "Fare- 
well    Blues";     Phil     Spitalny's     band.      Gross:     $1,100. 
Rating:    8i%. 


36 


Motion   Picture    News 


A ugust    2  3,1 930 


125%  Clicked  by 
"Sins  of  Children' 
In  Kansas  City 


Kansas  City — Opening  this  week  under 
new  management  and  with  a  return  of 
vaudeville  in  the  Fanchon  and  Marco  units, 
the  Pantages  hit  top  with  a  125%  rating 
and  a  gross  of  $14,500.  The  picture  was 
M-G-M's  "Sins  of  the  Children." 

A  rating  of  115%  was  knocked  off  at  the 
Uptown  on  Fox's  "Not  Damaged,"  which 
grossed  $6,900.  "All  Quiet  on  the  Western 
Front,"  playing  its  second  week  at  popular 
prices,  ran  up  115%  at  the  Royal  with  a 
gross  of  $5,200.  First  National's  "Sweet- 
hearts and  Wives"  at  the  Mainstreet  was 
reported  as  110%,  with  a  gross  of  $16,500. 
Average  business  was  reported  at  the  Mid- 
land, where  Metro's  "Way  out  West" 
brought  in  $13,000.  At  the  Newman  the 
business  was  also  average  on  the  week  with 
Paramount's  "Sap  from  Syracuse,"  which 
drew  $9,500. 

Estimated  takings : 

"SINS  OF  THE  CHILDREN"   (M-G-M) 

PANTAGES— (2,166),  25c-S0c,  7  days.  Other  at- 
tractions: Pathe  news,  Pathe  short,  "Vagabond"; 
Fanchon  and  Marco  "Rose  Garden"  idea.  Gross: 
$14,500.     Rating:    125%. 

"NOT    DAMAGED"    (Fox) 

UPTOWN— (2,200),    25c-50c,    7    days.     Other    attrac- 
tions:    Pathe    comedy,    "Mind    Your    Own    Business"; 
Oswald  cartoon;   Universal  news.    Gross:   $6,900.     Rat- 
ing:   115%. 
"ALL  QUIET   ON   THE   WESTERN    FRONT"    (U.) 

ROYAL— (900),  25c-50c,  7  days.  (Second  week  of 
picture  in  Kansas  City.)  Other  attractions:  Para- 
mount news.    Gross:  $5,200.    Rating:   115%. 

"SWEETHEARTS    AND    WIVES"    (F.N.) 

MAINSTREET— (3,067),   35c-60c,    7   days.     Other   at- 
tractions:   Pathe  news   and    five   acts   vaude  headlining 
Lulu    McConnell.     Gross:    $16,500.     Rating:     110%. 
"WAY    OUT   WEST"    (M-G-M) 

MIDLAND— (4,000),  25c-40c,  7  days.  Other  attrac- 
tions: M-G-M  short,  Boy  Friends  in  "Doctor's  Or- 
ders"; Columbia  screen  snapshots;  Columbia  Silly 
Symphony,  "Frolicking-  Fish."  Gross:  $13,000.  Rat- 
ing:   100%. 

"SAP    FROM    SYRACUSE"    (Para.) 

NEWMAN— (2,000),  25c-60c.  7  days.  Other  attrac- 
tions: Johnny  Perkins  in  Lady,  You  Slay  Me"; 
Mack  Sennett's  "Hello,  Television";  fantasy,  "A 
Flower  Boat";  Paramount  news.  Gross:  $9,500.  Rat- 
ing:   100%. 


Bancroft's  New  Lead 

Hollywood — Jessie  Royce  Landis,  stage 
actress,  has  been  signed  by  Paramount  for 
the  lead  opposite  George  Bancroft  in  his 
next  talker.  Rowland  V.  Lee  will  direct 
this  picture  which  is  being  made  from  an 
original  story  by  William  Slavens  McNutt 
and  Grover  Jones. 


Retakes  on  "Remote  Control" 

Hollywood — M-G-M  has  decided  to  shoot 
several  new  sequences  and  make  numerous 
retakes  on  "Remote  Control,"  William 
Haines'  latest  talker.  Nick  Grinde  will  di- 
rect the  new  scenes. 


Wise  Guy 

The  village  blacksmith  of  Piatt 
City,  Neb.,  has  closed  his  shop  and 
is  opening  a  motion  picture  palace. 

Which  prompts  Jake  Falstaff  to 
pull  this  line:  "For  a  man  who 
doesn't  want  to  waste  his  long  ex- 
perience with  Nebraska  mules,  the 
show  business  is  practically  the  only 
out." 


Shootin'  the  Works 

Sid  Skolsky  relates  the  Fred  C.  Cole 
yarn  about  the  small  time  movie  pro- 
ducer who  sold  his  company  in  one  of 
those  many  mergers  and  came  into 
the  big  money  for  the  tint  time  in  his 
life. 

This  producer  decided  that  now  he 
and  his  wife  would  live  the  way  they 
had  been  dreaming  about  for  years. 
He  immediately  purchased  a  town  car, 
a  few  d  amonds  for  the  wife  and 
started  for  Southampton  to  spend  the 
summer.  He  stopped  at  the  most  ex- 
pensive hotel  there  and  rented  a  suite 
of  rooms.  He  was  making  certain  to 
let  every  one  know  that  he  had  money. 

The  second  day  there  his  wife  went 
in  swimming  and  had  to  be  carried  out 
by  the  lifeguards.  They  had  just  man- 
aged to  save  her  and  were  working 
over  her  furiously  when  the  producer 
reached  the  scene. 

"How  is  she?"  he  asked  excitedly. 

"Not  so  good,"  replied  one  of  the 
guards.  "I'm  afraid  we'll  have  to  give 
her  artificial  respiration." 

"No — no — "  sputtered  the  producer. 
"No,  you  don't!  You  give  her  the  real 
thing,  I  can  afford  it!" 


All  Hit  Par  in 
Cleveland;  Top 
To  "Romance" 


Cleveland  —  Big  pictures  drew  heavy 
business  here.  With  "Romance,"  "Man- 
slaughter," "Queen  High"  and  "Man  from 
Wyoming"  showing  for  the  first  time,  and 
Benny  Rubin  appearing  in  person  at  the 
Palace,  all  downtown  houses  were  well  sat- 
isfied with  results.  A  break  in  the  hot 
weather  also  helped  considerably. 

Estimated  takings : 

"ROMANCE"    (M-G-M) 

STILLMAN— (1,900),  7  days,  40c-75c.  Other  at- 
tractions: "Pups  in  Pups"  (M-G-M);  "Fiddlin' 
Around,"  (Columbia) ;  Fox  Movietone  news.  Gross: 
$22,500.     Rating:    150%. 

"MANSLAUGHTER"     (Paramount) 

ALLEN— (3,300),  7  days,  30c-60c.  Other  attractions: 
"College  Hounds,"  (M-G-M);  "Bombay,  Gateway  to 
India,"  (Standard  Film);  Hearst  Metrotone  news. 
Gross:    $17,000.      Rating:    120%. 

"QUEEN     HIGH"     (Paramount) 

STATE— (3,400),  7  days,  30c-60c.  Other  attractions: 
"Murder  Case  of  Laurel  and  Hardy,"  (M-G-M); 
"Frogs  Vases,"  (Felix  cartoon,  Fischer  Film);  Para- 
mount   news.     Gross:    $18,500.      Rating:    108%. 

"MAN   FROM  WYOMING"   (Paramount) 

RKO  PALACE— (3,600),  7  days,  35c-75c.  Other  at: 
tractions:  "Ham  Berger  and  His  Horse  Radish," 
(Columbia);  "Never  Strike  Your  Mother,"  (Col- 
umbia); "Swell  People,"  (Pathe);  Pathe  news.  On 
the  stage,  Benny  Rubin.  Gross:  $22,000.  Rating: 
110%. 
"ALL   QUIET   ON    THE    WESTERN    FRONT"    (U.) 

RKO  HIPPODROME— (4,500),  7  days,  35c-75c,  2nd 
week.  Other  attractions:  Fox  Movietone  news.  Gross: 
$15,000.      Rating:    110%. 

"SHADOW  OF  THE   LAW"    (Para.) 

KEITH'S  EAST  105TH— (2,200),  7  days,  25c-50c. 
Other  attractions:  Pathe  news,  Sportlight,  (Pathe); 
"Big  Hearted"   (Pathe).  Gross:  $14,000.    Rating:   116%. 


Paramount  Signs  Two 

Hollywood — Oliver  H.  P.  Garrett,  au- 
thor, and  Max  Marcin,  dramatist  and  di- 
rector, have  signed  new  term  contracts  with 
Paramount  as  writers.  Garrett  has  been 
identified  with  the  writing  of  the  latest 
William  Powell  productions,  while  Marcin 
has  written  and  produced  numerous  Broad- 
way hits. 


Garbo  Warms  the 
Criterion  Till  at 
Oklahoma  City 

Oklahoma  City — Garbo  fans  forgot  the 
hot  weather  and  turned  out  en  masse  last 
week,  bringing  good  money  $7,000,  on  "Ro- 
mance," or  115%,  to  the  Criterion.  "Dawn 
Patrol"  which  was  scheduled  for  two  weeks 
at  the  Midwest  flopped  and  was  withdrawn 
and  Will  Rogers  in  "So  This  Is  London," 
substituted.  The  Fox  picture  held  up  well, 
to  the  tune  of  $7,000  and  all  patrons  were 
pleased.  "Anybody's  War"  was  the  Capitol 
draw  with  the  stage  as  a  very  good  filler. 
The  final  count,  due  to  the  excellent  playing 
of  Moran  and  Mack,  hit  $6,500,  rating 
115%.  "Road  to  Paradise"  clicked  at  $5,000 
and  110%  at  the  Liberty,  "Wedding  Rings" 
at  the  Empress  was  below  par  at  85%. 
"The  Sap,"  with  RKO  vaudeville,  earned 
$2,800  and  90%  at  the  Orpheum  for  4  days. 

Estimated  takings : 

"ROMANCE"    (M-G-M) 

CRITERION— (2,000),  25c-50c.  7  days.  Other  attrac- 
tractions:  Paramount  news,  Belvedere  male  quartete, 
Allman  Timberg  in  "The  Love  Boat,"  preview  "Ro- 
mance Out  West."  Gross:  $7,000.  Rating:  115%. 
"SO  THIS  IS  LONDON"  (Fox) 
MIDWEST— (1,500),  25c-60c,  7  days.  Other  attrac- 
tions: "Sinking  in  a  Bath  Tub,"  "Jazz  Rehearsal." 
Gross:    $7,000.     Rating:    115%. 

"ANYBODY'S   WAR"    (Para.) 
CAPITOL— (1,200),    25c-50c,    7    days.     Other    attrac- 
tions:   Metrotone   news,   Jimmie   Barry    in    "Meek    Mr. 
Meek,"     "Dizzy     Dishes,"     Paramount     screen     song. 
Gross:    $6,500.     Rating:    115%. 

"ROAD    TO   PARADISE"    (F.N.) 
LIBERTY— (1,800),    25c-50c,    7    days.     Other    attrac- 
tions:   Fox   news.     Ann    Pennington   in   "Hello    Baby." 
Gross:   $5,000.     Rating:    110%. 

"WEDDING    RINGS"    (F.N.) 
EMPRESS— (1,200),    25c-50c,    7    days.     Other    attrac- 
tions:    Universal   news,   comedy,    "Play    Boy."     Gross: 
$4,000.     Rating:    90%. 

"THE   SAP"   (W.B.) 
ORPHEUM— (1,500),   25c-50c,   4   days.     Other  attrac- 
tions:    Kinograms,     RKO     vaudeville.      Gross:     $2,800. 
Rating:   90%. 

"PARADISE  ISLAND"   (Tiffany) 
ORPHEUM— (1,500),   25c-50c,   3    days.     Other  attrac- 
tions:   Kinograms   news,    Fanchon    &    Marco's   Manila 
Bound    "Idea."     Gross:    $2,600.     Rating:   957c 


Adopts  New  Policy 

Terre  Haute,  Ind. — Vaudeville  and  sound 
pictures  were  inaugurated  recentlv  at  the 
Liberty.  The  theatre  will  remain  open  a  few 
days  and  then  will  close  for  minor  changes 
incidental  to  the  inaugurat:on  of  the  new 
policy.  The  vaudeville  policy  will  consist 
of  three  acts  together  with  a  feature  talk- 
ing picture.  The  programs  will  be  changed 
Sundays  and  Wednesdays  and  an  attempt 
will  be  made  to  put  the  program  over  with- 
out any  change  in  admission  prices. 

McWade's  New  Assignments 

Hollywood — Robert  McWade's  most  re- 
cent assignments  include  a  part  in  "Lux- 
ury" for  Fox  and  a  role  in  "Cimarron"  at 
R-K-O.  He  is  working  at  Fox  at  the 
present  time. 


Big  Shot 

Hamilton,  O. — It  now  looks  as  if 
John  Schumacker,  house  manager  of 
the  Rialto,  is  to  be  the  "big  shot" 
figuratively  and  literally.  Schumacker 
was  nominated  for  sheriff  by  an  over- 
whelming majority  at  recent  primaries, 
and  hopes  to  wear  to  coveted  five- 
pointed  star  on  his  bosom  after  the 
regular  election. 


August    23.    19  3  0 


M  o  t  i  o  ii    Picture    News 


37 


The  Breaks 

Hollywood — While  on  location  at  the 
Hollywood  fire  station  filming  scenes 
using  nets,  ladders,  hose  and  other 
equipment,  the  Continental  Talking 
Plays  filming  "The  Fourth  Alarm," 
was  forced  to  suspend  shooting  when 
a  real  fourth  alarm  came  in  and  the 
Hollywood  firemen  were  called  into 
downtown  Los  Angeles  to  help  fight  a 
huge  warehouse  blaze.  The  company 
figured  they  were  going  to  lose  a  half 
day's  shooting  until  a  cameraman 
someone  had  sent  to  the  real  fire  re- 
turned with  shots  that  were  far  bet- 
ter than  the  company  had  planned 
getting. 

As  yet  no  settlement  with  the  fire 
insurance  company  for  use  of  "the 
hall"  has  been  made. 


F-P  Reopening 
At  Toronto  Aids 
Powell  Hit  Top 


Toronto — The  feature  of  the  week  in 
Toronto  was  the  reopening  of  the  Uptown 
theatre,  key  house  of  Famous  Players  chain 
in  the  Dominion.  The  Uptown,  with  a  stage 
presentation  and  William  Powell  in  "For 
the  Defense,"  crashed  through  with  $17,500 
for  the  week's  takings,  which  meant  115%. 
A  new  cooling  system  helped. 

"Song  O'  My  Heart,"  held  over  at  the 
Tivoli  for  a  second  week,  dropped  to  85% 
rating  but  it  was  fairly  good  at  $11,000  for 
a  house  with  1,600  seats.  The  Imperial, 
largest  in  town,  scored  heavily  with  "Sap 
from  Syracuse,"  receipts  being  $15,200  or 
90%,  which  was  a  good  start  for  Tom  Daly 
as  new  manager.  Weather  was  cool  and 
mostly  fair. 

Estimated  takings : 

"FOR  THE  DEFENSE"  (Para.) 
UPTOWN— (3,200),  35c-80c,  6  days.  Other  attrac- 
tions: Stage  presentation,  "Lines  and  Spaces";  or- 
chestra, Andy  Clyde  comedy.  "Hello  Television"; 
Mickey  Mouse,  "Fiddling  Around";  Movietone  news. 
Gross:    $17,500.      Rating:    115%. 

"SONG   O'    MY    HEART"    (Fox)    2nd   week 
TIVOLI— (1,600),     30c-60c,     6    days.      Other     attrac- 
tions:   "Fit    to   be   Tied,"    (comedy) ;    Mickey    Mouse, 
"The    Fire    Fighter";    Movietone    news.     Gross:    $11,- 
000.     Rating:    85%. 

"SAP    FROM   SYRACUSE"    (Para.) 

IMPERIAL—  (3,600),   30c-60c,   6   days.     Other  attrac- 
tions:    Lloyd     Hamilton     in     "Prize     Puppies";     five 
vaudevil  e  acts,   Pathe  "Old-Time"   news,  news  special 
showing   visit   of   R-100.     Gross:   $15,200.     Rating:    90%. 
"HE    KNEW    WOMEN"    (RKO) 

HIPPODROME— (2,600),  30c-60c,  6  days.  Other 
attractions:  Five  RKO  vaudeville  acts,  caTtoon  com- 
edy. Universal  news,  Grantland  Rice  Sportlight. 
Gross:    $13,500.      Rating:    85%. 

"LET    US    BE    GAY"    (M-G-M) 

LOEWS— (2,200),  35c-65c,  6  days.  Other  attrac- 
tions: Five  vaudeville  acts,  comedy,  news.  Gross: 
$12,000.      Rating:    85%. 


Yarbrough  Goes  to  Cincy 

Fort  Wayne,  Ind. — Edmond  D.  Yar- 
brough, manager  of  the  Palace  here,  a  di- 
vision of  R-K-O,  has  been  transferred  to 
Cincinnati.  He  has  been  here  since  the 
first  of  the  year.  The  three  R-K-O  thea- 
tres will  continue  under  the  direction  of 
Len  S.  Brown,  general  manager,  who  came 
here  recently  from  Madison,  Wis.,  where 
he  was  manager  of  the  Capitol  Theatre. 
Yarbrough  will  work  under  the  supervision 
of  J.  L.  McCurdy,  division  manager  of 
R-K-O. 


Big  Time  in  Old 
Town  Sends  B.  O. 
Figures  Skyward 


Portland — "Greater  Talkie  Season's" 
promises  were  more  than  carried  out,  and 
brought  out  thousands  to  see  and  hear  the 
lavish  outdoor  carnival  celebration  and  ex- 
cellent screen  fare.  Merchants'  windows 
vied  with  the  four  blocks  of  street  decora- 
tions and  enhanced  by  the  veritable  sea  of 
neon  and  other  lighting  were  a  magnet  for 
huge  crowds. 

Another  really  worth  while  screen  offer- 
ing at  Fox  Broadway,  "Common  Clay," 
with  Constance  Bennett,  plus  an  unusually 
snappy  Fanchon  &  Marco's  Cadet  Idea,  and 
Don  Wilkins  and  band  boys  in  novelty  mu- 
sical numbers,  was  a  well-rounded  show 
which  grossed  $15,400,  rating  151%. 

Estimated  takings : 

"COMMON    CLAY"    (M-G-M) 

FOX  BROADWAY— (1,912).  25c-60c,  7  days.  Other 
attractions:  Fanchon  &  Marco's  "Cadets"  idea,  in- 
cluding Milee  Sisters.  Rognan  &  Trigger  and  Sun- 
kist  Ensemb'e;  Don  Wilkins  and  Kenin's  band;  Fox 
Movietone  news.  Gross:  $15,400.  Rating:  151%.  (Per- 
sonal  appearance   of   Leo   the   Lion.) 

"JOURNEY'S   END"    (Tiffany) 

HAMRICK'S     "MUSIC     BOX"— (1,835),     25c-50c,     7 
days.     Other  attractions:     Fox   Movietone  news,   Vita- 
phone   acts.     Gross:    $14,400.     Rating:    140%. 
"ANYBODY'S    WAR"    (Paramount) 

PORTLAND  PARAMOUNT— (3,068),  25c-50c,  7 
days.  Other  attractions:  lime.  Rubenstein  beauty 
parlor  in  lobby.  On  stage:  "Varieties  of  1930,"  Phil 
Lampkin  and  band,  Fred  Sanbon,  Elsie  Rythm  Girls, 
exploitation.     Gross:    $13,300.     Rating:    135%. 

"LET  US   BE  GAY"   (M-G-M)   2nd  Week 

FOX  UNITED  ARTIST— (945).  25c-50c,  7  days. 
Other  attractions:  Metro  Acts,  Hollywood  Varieties, 
Fox  news,  personal  appearance  Leo- Lion.  Gross: 
$12,000.     Rating:    120%. 

"GRUMPY"    (Paramount) 

RIALTO— (1,498),  35c-50c,  7  days,  midnight  show. 
Other  attractions:  Paramount  news,  cranedv,  "Reso- 
lutions," Fitzpatrick  Travel  Talk.  Gross:  $9,600. 
Rating:    105%. 


Quiet"  Re-Play 
Breaks  State's 
Record,  Omaha 


Omaha — Moved  to  the  State  for  its  sec- 
ond week,  "All  Quiet  on  the  Western 
Front"  set  a  pace  for  others  to  follow  when 
it  broke  the  house  record  at  200%.  The 
take  amounted  to  $8,700,  with  the  scale 
boosted  from  40  to  60  cents. 

As  usual  here,  Ronald  Colman  didn't  fail 
to  do  business.  His  "Raffles"  at  the  Para- 
mount hit  110%  for  $8,800.  "Dawn  Patrol" 
at  the  Orpheum,  aided  by  Baby  Rose  Marie 
and  Lander  Brothers  on  the  stage,  got  $15,- 
225,  or  105%. 

Estimated  takings : 

"ALL  QUIET   ON   THE    WESTERN    FRONT"    (U.) 

STATE—  (1,200),  35c-60c,  7  days.  Other  attractions: 
Universal  news,  comedy  and  novelty.  Gross:  $8,700. 
Rating:    200%. 

"RAFFLES"    (Para.) 

PARAMOUNT— (2,900),  25c-50c,  7  days.  Other  at- 
tractions: Universal  news,  organ,  shorts.  Gross:  $8,- 
800.     Rating:    110%. 

"DAWN   PATROL"   (F.N.) 

ORPHEUM— (3,000).  25c-60c,  7  days.  Other  at- 
tractions: Baby  Rose  Marie,  topping  four  act  RKO 
bill.  Pathe  news,  shorts.  Gross:  $15,225.  Rating: 
105%. 

"A    YOUNG    MAN    FROM    WYOMING"    (Para.) 

WORLD— (2,500),  25c-60c,  7  days.  Other  attrac- 
tions: Bert  Gordon  on  the  stage  with  two  Publix 
acts,  house  ballet,  Billy  Meyers  and  band,  Para- 
mount   news,    shorts.     Gross:    $9,500.     Rating:    100%. 


Windstorm  a  la  Hollywood 

Our  ever-productive  spy  service  in 
Hollywood  reports  that  an  author  out 
there  was  reading  to  his  producers 
the  dialogue  he  had  written  for  a 
picture.  He  came  to  a  point  where 
one  of  the  characters  was  supposed 
to  say  "Chester,  you  are  a  buffoon." 
Here  one  of  the  executives  held  up 
his  hand.  "We  got  to  change  that," 
he  said.  "Nobody  would  know  what 
a  buffoon  was;  maybe  sailors  would, 
but  not  the  average  man."  This  con- 
founded the  author,  but  he  gathered 
himself  and  asked  "Why  sailors?" 
"They're  always  running  into  them, 
ain't  they?"  explained  the  producer. 
"Whirlwinds,  cyclones,  buffoons..." 
New  Yorker. 


Montreal  'Frogs' 
Get  Behind  All 
French  Program 


Montreal — One  week  of  all-French  pic- 
tures at  the  Capitol  was  plenty — but  it  was 
okay  as  a  novelty  and  experiment  combined. 
A  French  feature,  "Un  Trou  de  le  Mur," 
sponsored  by  Paramount,  and  French  shorts 
brought  $12,000  to  the  box  office,  mostly 
from  French-speaking  residents,  and  this 
represented  85%. 

"Song  O'  My  Heart"  was  not  considered 
good  enough  for  a  hold-over  at  the  Palace, 
although  it  did  register  $14,500  (100%)  in- 
cluding a  midnight  preview  at  75c.  The 
local  surprise  of  the  week  was  the  decision 
to  continue  "One  Embarrassing  Night"  at 
the  Princess  for  a  week  after  it  had  been 
ballyhooed  as  the  best  British  film  comedy 
of  the  year.  It  clicked  at  $9,300  at  that, 
meaning  95%.  "Around  the  Corner"  was 
the  strong  point  at  the  Imperial  for  $7;800 
or  90%.    Weather  was  cool  and  fair. 

Estimated  takings : 

"UN   TROU   DE   LE  MUR"    (French-Para.) 

CAPITOL— (2,670),  40c-85c,  7  days.  Other  attrac- 
tions: "Amies  de  Pension,"  (comedy);  "Clowneries." 
(comedy);  "CJinque  Musicale,"  (French  novelty); 
orchestra  directed  by  Cherniavsky.  Gross:  $12,000. 
Rating:    85%. 

"SONG   O*    MY    HEART"    (Fox) 

PALACE— (2,600),    25c-99c,    7    days.      Other    attrac- 
tions:   Movietone   news,   comedy,   cartoon   reel.    Gross: 
$14,500    (extra    midnight    show).     Rating:    100%. 
"ONE    EMBARRASSING    NIGHT"    (M-G-M) 

PRINCESS— (2,272),  2Sc-75c,  7  days.  Other  attrac- 
tions: "Chinatown  Fantasy,"  (mus.cal  reel);  cartoon 
comedy,  Metrotone  news,  Universal  news.  Gross: 
$9,300.     Rating:    95%.     (Held    over.) 

"PRINCE     OF     DIAMONDS"     (Columbia) 

LOEW'S— (3,000),  40c-99c,  7  days.  Other  attrac- 
tions: Five  vaudeville  acts,  Pathe  news,  cartoon 
comedy,  Edmund  Sanborn  Symphonists.  Gross:  $12,- 
500.     Rating:    85%. 

"AROUND     THE     CORNER"     (Columbia) 

IMPERIAL— (1,650),  40c-85c,  7  days.  Other  attrac- 
tions: Six  RKO  vaudeville  acts,  Paramount  news. 
Gross:    $7,800.     Rating:    90%. 

"MEDICINE    MAN"    (Tiffany) 

STRAND— (750),  25c-44c,  7  days.  Other  attractions: 
"Second  Floor  Mystery,"  (Warners)  double  feature; 
Lloyd   Hamilton  comedy.    Gross:   $4,800.     Rating:   80%. 


Powell's  Next  "New  Morals" 

Hollywood — "New  Morals,"  by  Freder- 
ick Lonsdale,  will  serve  as  William  Pow- 
ell's next  starring  vehicle,  Paramount  of- 
ficials have  announced.  Ludwig  Berger 
will  direct  the  talker  upon  completion  of 
the  French  production,  "La  Petit  Cafe," 
which  stars  Maurice  Chevalier.  Powell 
is  expected  back  from  his  European  trip 
within   the  next  few   weeks. 


38 


Motion    Picture    N  e  zv  s 


August   23,   1930 


Battle  of  Red 
Tape  Is  Waged 
In  Vancouver 


Vancouver — While  three  Vancouver  the- 
atres have  been  "officially"  closed  by  Joseph 
Walter,  provincial  censor,  acting  on  the  ad- 
vice of  the  fire  marshal  that  they  were  op- 
erating with  men  not  properly  licensed, 
these  houses  are  still  doing  business. 

Through  the  situation,  which  assumes 
proportions  of  a  deadlock,  runs  a  length  of 
red  tape  which  is  rapidly  tying  itself  into 
a   firm  official  knot. 

Fire  Marshal  Thomas,  who  issued  the 
order,  stated  responsibility  for  further  ac- 
tion rested  with  the  chief  of  police.  The 
chief  had  been  notified  in  writing.  It  was 
m'  re  or  less  a  test  case,  he  said. 

Hector  Quagliotti-Romano,  owner  of  the 
(  olonial,  which  with  the  Royal  and  Colum- 
bia came  under  the  closing  order,  closed  his 
show  in  the  forenoon,  following  receipt  of 
the  order.  He  reopened  on  legal  advice  and 
intends  to  continue  operating,  he  said. 

Refused  to  Sign  Contract 

John  Dawson,  president  of  the  Indepen- 
dent Theatres  Owners'  Association,  de- 
clared the  suspension  directed  against  the 
three  theatres  arose  out  of  the  action  of 
the  American  Federation  of  Labor  in  or- 
dering a  walkout  of  projectionists  from  in- 
dependent theatres  when  the  owners  re- 
fused demands  that  they  sign  a  year's  con- 
tract. 

"About  four  months  ago,  a  committee 
of  our  association  sent  to  Victoria  and 
gained  the  permission  of  the  provincial 
government  to  use  second-class  projection- 
ists as  assistants  to  first-class  operators  in 
houses  of  \7l/2  amperage,  and  third-class 
men  with  second-class  operators  in  houses 
under   this   amperage,"    Dawson   explained. 

"However,  Thomas  rescinded  the  permis- 
sion and  we  have  been  operating  according 
to  his  dictate  until  the  emergency  of  the 
walkout  forced  the  independent  houses  to 
fall  back  on  the  privilege  granted  earlier  by 
the  government,  when  the  owners  were  un- 
able to  get  in  touch  with  Thomas. 

Resent  U.  S.  Interference 

"We  did  not  feel  that  we  could  sign  the 
contracts  demanded  by  the  union  as  we 
have  been  paying  the  men  their  own  scale 
of  wages  and  most  of  them  have  been  em- 
ployed for  the  past  15  years  without  con- 
tracts. We  think  the  suspension  order  does 
not  show  a  fair  spirit  to  the  smaller  theatre 
owners  and  we  have  wired  the  lieutenant- 
governor  to  intercede.  We  do  not  want  to 
cut  wages,  but  we  want  regulations  to  al- 
low us  to  operate  our  own  theatres  without 
the  American  Federation  of  Labor  dictating 
our  policy  from  across  the  line,"  Dawson 
declared. 

"I  have  no  desire  to  cut  wages  of  my  op- 
erators, but  1  absolutely  refuse  to  tie  up 
with  a  year's  contract  when  the  trend  of 
the  picture  business  at  the  present  time  does 
not  warrant  such  procedure.  T  have  been 
paying  $260  per  week  for  four  first-class 
operators  when  only  two  first-class  men 
and  two  helpers  arc  needed.1' 


Here's  the  Makings 

One  of  the  country's  best — and  most 
respected — press  agents  described  to 
a  NEWS  reporter  the  ideal  press 
agent  as  one  who,  "regardless  of 
salary,  first  becomes  a  loyal  and  faith- 
ful member  of  the  newspaper  frater- 
nity before  he  strives  to  successfully 
serve  his  employer."  If  he  doesn't 
measure  up  to  a  "faithful  and  loyal" 
standard  in  newspaper  row,  then  his 
word  on  a  yarn  isn't  worth  the  "pow- 
der to  blow  it  across  the  street,"  said 
this  p.  a. 


Draws  Audience 
From  100  Mile 
Radius  in  West 


Double  Run  of 
Marx  Film  Takes 
Top  Boston  Kale 


Boston — The  Four  Marx  brothers  in 
"Animal  Crackers"  pushed  the  Publix  Up- 
town and  Olympia  theatres  well  above  par 
with  ratings  of  115%  and  120%  for  the 
week  and  a  total  gross  from  the  two  houses 
of  $31,500. 

The  sudden  change  from  hot  to  unseason- 
ably cold  weather  had  no  great  effect  on 
box  office  receipts,  town  enjoying  its  second 
big  week  in  succession  at  all  theatres.  An- 
other week  here  with  similar  grosses  will 
turn  August  from  the  customary  category 
into  one  of  the  best  months  of  the  entire 
year. 

"Little  Accident"  which  threatened  box 
office  marks  during  its  first  week  at  Keith 
Memorial,  was  held  over  for  a  second  week 
and  did  a  business  of  $24,000  for  105%. 
This  is  only  the  second  film  which  has  been 
held  for  an  extra  week  since  this  theatre 
opened  two  years  ago. 

"Dawn  Patrol"  which  netted  the  day-and- 
date  Olympia  and  Uptown  theatre  the  pre- 
vious week  on  the  same  sum  as  is  credited 
to  "Animal  Crackers"  this  week,  was  shift- 
ed to  the  Scollay  Square  where  it  rated 
100%  for  a  $14,000  gross.  Paramount's 
"Grumpy"  hit  110%  for  $33,500. 

Estimated  takings : 

"GRUMPY"   (Para.) 

METROPOLITAN— (4,350).  25c-60c,  7  days.  Other 
attractions:  Publix  revue,  "Garden  of  Girls";  comedy, 
Paramount  news,  lounge  dancing.  Gross:  $33,500. 
Rating:    110%. 

"FALL  GUY"    (RKO) 

KEITH-ALE-EE— (2,500),  25c-60c,  7  days.  Other 
attractions:  Vaudeville,  RKOlians,  Sportlight,  Pathe 
news.     Gross:   $21,000.     Rating:    115%. 

"LITTLE    ACCIDENT"    (Univ.) 
KEITH  MEMORIAL— (2,800),  30c-65c,  7  days.  Other 
attractions:    Comedy.    Sportlight,    Pathe   news.     Gross: 
$24,000.     Rating:    105%.    (Second   week.) 

"WAY    OUT    WEST"    (M-G-M) 
LOEWS    STATE— (3,700),    25c-50c.    7    days.     Other 
attractions:     Our     Gang    comedy,     Hearst     Metrotone 
news.     Gross:    $22,000.     Rating:    110%. 

"OUR     BLUSHING     BRIDES"     (M-G-M) 
LOEWS     ORPHEUM— (3,100),      25c-50c,      7      days. 
Other  attractions:   Vaudeville,  comedy,   Hearst   Metro- 
tone  news.    Gross:   $21,000.     Rating:    105%. 
"DAWN    PATROL"    (F.    N.) 
SCOLLAY  SQUARE— (1,800),  25c-50c,  7  days.  Other 
attractions:     Vaudeville,     comedy,     Hearst     Metrotone 
news.     Gross:    $14,000.     Rating:    100%. 

"ANIMAL   CRACKERS"    (Para.) 
(Playing    dav    and    date    with    Uptown) 
OLYMPIA— (2,500),    25c-50c,    7   days.     Other   attrac- 
tions:    Comedy,    cartoon,     Paramount     news.      Gross: 
$18,000.     Rating:    120%. 

"ANIMAL    CRACKERS"    (Para.) 
(Playing  day   and   date   with    Olvmpia) 
UPTOWN— (2,000),    25c<60c    7     days.      Other    attrac- 
tions:   Comedy,    cartoon,     Paramount     news.      Gros«- 
<13.50n.     Rating:    115% 


Hollywood — Theatre  managers  whose 
heavy  competition  is  generally  only  a  few 
blocks  away  should  envy  some  of  the  ex- 
hibitors in  Arizona. 

Out  there  100  miles  is  just  a  nice  eve- 
ning's  ride. 

At  Winslow,  J.  H.  Pike  operates  the 
Rialto,  a  neat  little  Publix  house. 

His  nearest  competition  to  the  west  is 
Flagstaff,  60  miles  away.  The  nearest  on 
the  east  is  Gallup,  N.  M.,  140  miles  away. 
There  is  no  competition  to  the  north,  as 
the  Utah  line  lies  200  miles  distant  with 
no  towns  between,  and  Phoenix  on  the 
south  is  across  the  mountains,  which  pro- 
hibit much  travel. 

Pike  states  that  it  is  a  daily  occurrence 
to  see  a  family  from  some  trading  post  or 
village  100  miles  away  draw  up  at  the  the- 
atre in  time  for  the  first  show. 

Speedy  Patrons 

'"They  merely  eat  their  dinner  an  hour 
earlier,  leap  into  the  family  flivver  and 
scoot  across  the  desert  at  60  per.  The  kids 
sleep  on  the  way  home  and  every  one  has 
a  great  time,"  Pike  stated. 

Roy  Drachman  at  Tucson  has  much  the 
same  sort  of  clientele.  He  has  several  reg- 
ular customers  to  whom  he  mails  weekly 
programs  in  Nogales,  60  miles  away,  Bis- 
bee,  104  miles  distant,  and  other  mining 
centers  equidistant.  Drachman  and  Pike 
both  stated  that  a  portion  of  the  audience 
was  usually  made  up  of  cowpunchers  who 
in  their  high-heeled  boots  and  12-gallon 
hats  were  the  counterparts  of  those  they 
saw  on  the  screen. 

They  seemed  to  enjoy  most  the  riding  and 
thrills  provided  by  the  actors  who  mimic 
their  own  lives.  The  average  life  of  a  cow- 
hand is  pretty  dull  and  the  lads  get  a  kick 
out  of  seeing  their  Hollywood  "cousins" 
thwart  the  villains  and  rescue  the  fair 
damsels. 

Hop  for  the  Hopis 

Drachman  related  that  one  of  the  biggest 
kicks  he  has  had  was  when  he  showed 
"Way  Out  West"  a  few  weeks  ago.  In  one 
sequence  two  Hopi  Indians  are  shown  con- 
versing rapidly.  The  Hopis  in  the  audience 
rocked  with  laughter  at  what  their  tribes- 
men said.  More  Hopis  came  for  the  next 
showing  and  by  the  final  run  of  the  picture 
every  Hopi  in  the  vicinity  had  viewed  the 
scene  and  laughed  throughout  the  remain- 
der of  the  film. 

None  of  them  would  disclose  to  Drach- 
man what  it  was  that  the  screen  Indians 
had  said  to  each  other,  but  from  the  reac- 
tion the  manager  figured  it  must  be  some 
crack  about  the  silly  white  people  and  their 
picture   making. 


Former  Showman  a  Suicide 

St.  Louis — Frank  Calhoun.  73,  former 
owner  of  the  Robin,  committed  suicide  here. 
I  >i ^pondency  due  to  business  reverses  was 
llu-  cause  attributed. 


August   23,    1930 


Motion    Picture    News 


39 


Distributor  Draft  of  Proposed   Contract 


HERE  is  the  final  text  of  distributors'  proposed  standard  licens- 
ing agreement,  completed  by  them  following  the  Atlantic  City 
meetings  of  the  '"5-5-5"  conference,  held  early  in  July,  at  which 
proposed  changes  in  the  agreement  were  drafted  by  distributors, 
the  M.  P.  T.  O.  A.  and  Allied  States  Association.  There  still  are  a 
number  of  controversial  points  to  be  settled,  it  is  understood. 

There  are  two  forms  to  the  agreement,  a  "long"  and  "short." 
The  former,  appearing  below,  is  immediately  followed  by  the 
"short"  agreement: 

Agreement  of  license  under  copyright  of  the  motion  pictures  distributed  by  the 
distributor  for  exhibition  at  the  theatre  of  the  exhibitor  respectively  named  and 
specified  in  a  Short  Form  License  Agreement  (hereinafter  referred  to  as  the  Short 
Form)  containing  the  Schedule  hereinafter  referred  to,  and  in  which  Short  Form 
by  reference  hereto  there  shall  be  deemed  incorporated  and  made  a  part  thereof 
all  of  the  provisions  of  this  Standard  License  Agreement  as  if  therein  fully  set 
forth.  This  agreement  of  License  and  said  Short  Form  shall  be  for  all  purposes 
deemed  one  complete  and  single  instrument. 

WARRANTY  AS  TO  FORM 

The  distributor  warrants  that  this  license  agreement  contains  all  of  the  pro- 
visions of  the  twenty-six  (26)  numbered  articles  of  the  "Standard  License  Agree- 
ment" recommended  by  the  Motion  Picture  Producers  and  Distributors  of 
America,  Inc.;  the  Motion  Picture  Theatre  Owners  of  America  and  the  Allied 
States  Association  of  Motion  Picture  Exhibitors,  an  authenticated  copy  of  which 
has  been  filed  with  each  of  said  organizations.  That  any  and  all  additional  pro- 
visions arc  not  inconsistent  with  or  in  contradiction  of  the  provisions  of  said 
numbered  articles  and  are  printed  or  written  in  the  Schedule  of  the  Short  Form 
under  the  caption  "Added  Articles";  and  that  any  such  added  provision  shall 
be  deemed  to  have  been  so  added  after  the  date  of  the  recommendation  of  this 
form  of  Standard  License  Agreement,  to  conform  with  the  distributor's  own 
business  policy. 

LICENSE  AND  TIME  AND  PLACE  OF  EXHIBITION 

First:  Subject  to  the  terms  and  conditions  hereinafter  stated,  and  those  speci- 
fied in  the  Short  Form  in  which  by  reference  hereto  all  the  provisions  hereof 
shall  be  deemed  incorporated  therein,  the  distributor  hereby  grants  to  tils'  ex- 
hibitor and  the  exhibitor  accepts  a  limited  license  under  the  respective  copyrights 
of  the  motion  pictures  designated  and  described  in  the  Schedule  of  the  said  Short 
Form  all  the  provisions  of  print  shall  be  deemed  to  include  the  records,  discs 
and  any  other  device  which  by  this  reference  thereto  are  made  a  part  hereof  as 
if  herein  fully  set  forth;  and  if  in  such  Short  Form  it  is  provided  that  this  li- 
cense is  for  sound  motion  pictures,  under  any  copyright  of  any  matter  included 
in  any  sound  recorded  therefor,  to  exhibit  pub'icity  said  motion  pictures  and  to 
reproduce  for  public  performances  such  recorded  sound  in  synchronism  therewith, 
but  only  at  the  said  theatre  for  the  number  of  successive  days  and  for  the  sums 
in  the  said  Schedule  specified  and  for  no  other  use  or  purpose.  Each  such  license 
so  to  reproduce  such  recorded  sound  is  granted  upon  the  exhibitor's  express  war- 
ranty and  upon  condition  (a)  that  the  sound  reproducing  equipment  in  the  said 
theatre  will  operate  reliably  and  efficiently  to  reproduce  such  recorded  sound  with 
adequate  volume  and  high  quality  whether  recorded  upon  a  print  or  upon  records, 
discs  or  other  similar  devices;  and  (b)  if  copyrighted  musical  compositions  are 
included  in  such  recorded  sound,  the  exhibitor  now  has  or  will  have  at  the  date 
or  dates  of  the  exhibition  of  each  of  such  motion  pictures  and  the  reproduction  of 
such  recorded  sound,  an  effective  license  from  the  copyright  proprietor  or  from 
any  licensee  of  the  copyright  proprietor  to  peform  publicly  the  said  copyrighted 
musical  compositions.  The  distributor  reserves  the  right  to  record  the  sound  for 
reproduction  in  synchronism  with  the  exhibition  of  said  motion  pictures  or  any 
of  them  on  the  print  thereof  or  on  records  or  discs  as  the  distributor  may  from 
rime  to  time  determine,  provided  that  if  the  sound  reproducing  equipment  in  said 
theatre  will  reproduce  sound  recorded  only  on  prints  or  only  on  discs,  as  repre- 
sented and  specified  by  the  exhibitor  in  the  Short  Form,  then  upon  written  notice 
to  the  exhibitor  of  the  recording  of  such  sound  only  by  means  other  than  that 
specified  in  the  Short  Form,  the  exhibitor  shall  have  the  right  to  cancel  this 
license  agreement  as  to  all  motion  pictures  affected  by  such  other  method  of  re- 
cording upon  written  notice  to  such  effect  given  to  the  distributor  not  later  than 
fourteen  (14)  days  after  the  receipt  by  the  exhibior  of  he  said  notice  of  the  dis- 
tributor and  upon  the  giving  of  such  notice  by  the  exhibitor  the  license  as  to  each 
such  picture  shall  terminate  and  revert  to  the  distributor.  If,  however,  the  sound 
reproducing  equipment  in  said  theatre  is  thereafter  during  the  term  hereof  changed 
by  the  exhibitor  and  as  then  changed  reproduces  sound  recorded  by  such  other 
method  of  recording,  the  exhibitor's  notice  of  cancellation  shall  be  deemed  re- 
voked and  the  license  of  the  said  motion  pictures  affected  thereby  reinstated  upon 
written  notice  to  such  effect  by  the  distributor,  provided  that  said  motion  pictures 
shall  not  have  been  in  the  meantime  licensed  to  another  exhibitor  for  the  same 
run  in  the  same  locality  as  that  granted  to  the  exhibitor  and  specified  in  the 
Short    Form. 

If  more  than  one  theatre  is  designated  no  motion  picture  is  licensed  hereunder 
for  exhibition  at  more  than  one  of  such  theatres  unless  otherwise  specifically 
agreed   itnon   in   the   Short    Form. 

Provided  this  license  is  for  sound  motion  pictures  and  the  recorded  sound  is 
not  recorded  upon  a  print,  all  references  hereinafter  made  to  a  upon  which  sound 
is  recorded  for  reproduction  in  synchronism  with  the  exhibition  of  a  print. 

PAYMENT  UPON  PERCENTAGE  BASIS 

SECOND:  (a)  If  the  license  fee  or  any  part  thereof,  of  any  of  said  motion  pic- 
tures shall  be  computed  upon  the  exhibitor's  receipts,  or  any  part  thereof,  the 
exhibitor  shall  deliver  to  the  distributor  at  the  end  of  each  day's  exhibition  a 
correct  itemized  statement  of  the  gross  receipts  of  said  theatre  for  admission 
thereto  upon  the  exhibition  date  or  dates  of  each  motion  picture  for  which  pay- 
ment is  so  required  to  be  made,  signed  by  the  exhibitor  or  the  exhibitor's  mana- 
ger and  the  exhibitor's  cashier  or  treasurer,  which  statement  shall  include  such 
additional  facts  and  figures,  if  required  in  the  Schedule,  for  the  determination 
of  the  license  fee.  Should  the  distributor  so  require,  such  itemized  statement  shall 
be  made  upon  forms  furnished  by  the  distributor.  Upon  the  exhibition  date  or 
dates  of  each  motion  picture  an  authorized  representative  of  the  distributor  is 
hereby  given  the  right  to  verify  the  sale  of  all  tickets  of  admission  to  said  theatre, 
and  the  receipts  therefrom;  and  for  such  purpose  shall  have  access  to  the  theatre, 
includine  t*<»  hoy  o<f>cp.  and  also  the  rieht  tn  examine  all  entries  relating  to  such 
gross  receipts  and  such  facts  and  figures  in  all  the  exhibitor's  books  and  records, 
and  if  hereunder  it  is  provided   that   the  exhibitor  make  certain   expenditures  and/ 


or  deductions,  to  examine  all  entries  relating  to  such  expenditures  and/or  deduc- 
tions. The  distributor,  or  its  authorized  representative,  also  shall  have  access  for 
a  period  of  four  (4)  months  after  the  receipt  by  the  distributor  of  each  such 
statement,  to  all  entries  in  all  of  the  exhibitor's  books  and  records  relating  to 
such  gross  receipts,  expenditures  and/or  deductions  and  such  facts  and  figures  for 
the  purpose  of  verifying  such  statement.  The  distributor  agrees,  unless  such 
representative  is  an  employee  of  the  distributor  or  employed  as  a  checker,  not  to 
employ  as  a  representative  for  such  purpose  any  person  a  resident  of  or  employed 
in  the  place  where  the  said  theatre  is  located,  other  than  a  person  engaged  in 
business  as  an  accountant.  The  distributor  agrees  that  any  information  obtained 
pursuant  to  the  provisions  of  this  clause  will  be  treated  as  confidential,  excepting 
in   any   arbitration   proceeding   or   litigation   in   respect   to   this    license. 

LIQUIDATED  DAMAGES  FOR  BREACH  IF  LICENSED   UPON 
PERCENTAGE  BASIS 

(b)  If  the  license  fee  or  any  part  thereof,  of  any  of  said  motion  pictures  shall 
be  computed  either  in  whole  or  in  part,  upon  a  percentage  of  the  admission  re- 
ceipts of  said  theatre  or  any  part  thereof  or  upon  a  percentage  of  such  receipts 
and  a  fixed  sum  and  if  the  exhibitor  fails  or  refuses  to  exhibit  any  such  motion 
picture  as  herein  provided,  the  exhibitor  shall  pay  to  the  distributor  as  liquidated 
damages  for  eaih  day  that  the  exhibitor  fails  or  refuses  to  exhibit  such  motion 
picture,  a  sum  equal  to  such  percentage  of  the  average  daily  gross  receipts  of 
such  theatre  during  the  period  of  thirty  (30)  operating  days  immediately  prior 
to  the  date  or  dates  when  said  motion  picture  should  have  been  so  exhibited,  here- 
under or,  as  the  case  may  be.  equal  to  such  percentage  of  said  average  daily 
gross  receipts  plus  such  fixed  sum  provided,  however,  that  if  the  exhibitor  shall 
exhibit  such  motion  picture  for  less  than  the  full  number  of  days  provided  for 
in  the  Short  Form,  for  each  dav  less  than  the  said  full  number  of  days,  the  sum 
equal  to  sixty-five  per  cent  (65%)  of  the  gross  receipts  of  said  theatre  during 
the  last  day  of  the  exhibition  thereat  of  such  motion  picture.  A  sworn  statement 
of  the  said  daily  gross  receipts  shall  be  delivered  by  the  exhibitor  to  the  distri- 
butor   upon   demand    therefor. 

TERM 

THIRD:  The  term  of  this  agreement  shall  begin  with  the  date  fixed  or  deter- 
mined as  hereinafter  provided  for  the  exhibition  at  the  said  theatre  of  the  first 
motion  picture  deliverable  heerunder  and  shall  continue  for  a  period  of  one  year 
thereafter  unless  otherwise  in  the  Short  Form  provided;  or  unless  any  of  the 
motion  pictures  shall  not  be  available  for  exhibition  hereunder  during  said  period 
of  one  year  by  reason  of  the  provisions  of  Article  Eighth  hereof,  then  the  said 
one_  year  term  sha  1  be  deemed  to  be  extended  to  the  date  of  the  expiration  of  the 
period  of  protection,  if  any,  granted  in  respect  to  the  last  of  said  motion  pictures 
deliverable  hereunder  and  if  no  period  of  protection  shall  have  been  granted  then 
to  the  last  date  of  exhibition  hereunder  of  such  last  motion  picture. 

DELIVERY   AND    EXHIBITION   OF   PRINTS 

FOURTH:  (a)  The  distributor  agrees  during  the  term  of  the  license  and 
within  a  reasonable  time  after  each  of  said  motion  pictures  is  generally  released 
for  public  exhibition  and  become  available  for  exhibition  by  the  exhibitor  here- 
under to  deliver  to  the  exhibitor  a  print  in  physical  condition  for  exhibition,  and 
if  the  license  is  for  sound  motion  pictures,  which  will  clearly  reproduce  the  re- 
corded sound  in  synchronism  therewith,  and  the  exhibitor  agrees  to  exhibit  such 
print  of  each  of  said  motion  pictures  upon  the  date  or  dates  during  said  term  as 
herein  provided.  Such  date  or  dates  so  fixed  or  determined  shall  be  for  all  pur- 
poses the  exhibition  date  or  dates  of  each  such  motion  picture  as  though  definitely 
specified  in  the  Short  Form  before  execution  thereof  by  the  exhibitor. 

GENERAL  AND  PRE-RELEASE 

(b)  The  public  exhibition  of  any  of  said  motion  pictures  for  three  (3)  consecu- 
tive days  at  prices  customarily  and  usually  charged  for  admission  to  the  theatre 
where  so  exhibited  in  the  territory  wherein  is  located  the  exchange  out  of  which 
the  exhibitor  is  served,  excepting  any  "road  show,"  "tryout,"  "preview,"  or 
"pre-release"  exhibitions  thereof,  shah  be  deemed  the  general  release  for  public 
exhibition  of  such  motion  picture  but  only  in  such  territory.  A  "pre-release" 
exhibition  shall  be  deemed  any  exhibition  because  of  seasonal  conditions  making 
desirable   exhibitions   in    advance   of   general    release   as   herein   defined. 

EXHIBITION  IN  ORDER  OF  GENERAL  RELEASE 

(c)  The  exhibitor  agrees  to  exhibit  each  of  the  motion  pictures  licensed  here- 
under in  the_  order  of  its  general  re  ease  by  the  distributor  in  the  exchange  ter- 
ritory in  which  the  said  theatre  is  located.  The  exhibitor  shall  have  the  right  to 
select  any  of  the  motion  pictures  for  exhibition  out  of  the  order  of  its  general  re- 
lease, subject  to  prior  runs  and/or  protections  granted  other  exhibitors,  on  the 
date  or  daUs  determined  as  provided  in  Article  Seventh  hereof  or  otherwise 
agreed  upon,  but  only  upon  the  following  conditions  (a)  that  the  exhibitor  is  not 
in  default  hereunder  and  shall  have  fully  complied  with  all  the  provisions,  if  any, 
set  forth  in  the  Short  Form  for  the  exhibition  of  one  or  more  of  said  motion 
pictures  at  specified  intervals;  and  (b)  that  the  distributor  and  the  exhibitor  shall 
then  agree  upon  the  date  or  dates  upon  which  all  of  the  motion  pictures  generally 
released  prior  to  the  general  release  of  such  motion  pictures  and  available  for 
exhibition  hereunder  shall  be  exh  bited  bv  the  exhibitor,  which  date  or  dates  shall 
be  within  thirty  days  from  the  first  exhibition  date  of  the  motion  picture  to  be 
exhibited  out  of  the  order  of  its  general  release;  or  in  the  alternative  the  exhibi- 
tor shall  then  pay  to  the  distributor  the  license  fee  for  each  cf  such  motion  pic- 
tures then  generally  released  and  av^i  ah'e  for  exhibition  hereunder,  and  as  to 
any  thereof  which  shall  not  be  exhibited  by  the  exhibitor  within  thirty  days 
from  the  _  first  exhibition  date  of  the  motion  picture  to  be  exhibited  out  of  the 
order  of  its  general  release,  the  grant  of  the  run  and  protection  period  in  respect 
thereof  shall  be  deemed  waived  by  the  exhibitor.  Upon  the  failure  or  refusal  of 
the,  exhibitor  to  exhibit  any  of  such  motion  pictures*  then  generally  released  and 
available  for  exhibition  hereunder  withm  said  thirty  days  period  or  to  pay  the 
license  fee  thereof,  the  right  of  the  exhibitor  to  thereafter  select  for  exhibition 
any  motion  picture  out  of  the  order  of  its  general  release  shall  be  forfeited.  The 
provisions  of  this  paragraph  (c)  shall  not  be  deemed  to  limit  or  qualify  the  pro- 
visions of  Article  Seventh  hereof  excepting  as  in  this  paragraph  (c)  specifically 
providi  d. 

DELIVERY  BY  DISTRIBUTOR 

FIFTH:  The  Distributor  shall  make  deliveries  hereunder  to  the  Exhibitor, 
or  the  Exhibitor's  authorized  agent,  by  delivery  at  the  Distributor's  exchange' 
or  to  a   common  carrier,  or  to  the  United  States   Postal   Authorities.     If  deliveries 


40 


Motion    Picture    News 


August   2  3,    19  3  0 


120  Day  Limit  Listed  on  Available  Films 


are  made  to  a  carrier  they  shall  be  made  in  accordance  with  the  carrier's  delivery 
schedule  in  time  to  reach  the  place  where  the  said  theatre  is  located  in  sufficient 
rime  tor  inspection  and  projection  before  the  usual  time  for  the  opening  of  the 
said   theatre. 

ACCEPTANCE 

SIXTH:  Unless  notice  of  acceptance  of  this  application  by  the  distributor  is  sent 
to  the  exhibitor  by  mail  or  telegraph  within  the  number  of  days  after  the  date 
thereof  hereinafter  specified  I  immediately  following-  the  name  of  the  city  wherein 
is  situated  the  exchange  of  the  distributor  from  which  th  exhibitor  is  served,  or  if 
such  city  is  not  hereinafter  named  then  within  the  number  of  days  specified  im- 
mediately following  the  city  hereinafter  named  nearest  thereto)  said  application 
shall  be  deemed  withdrawn  and  the  distributor  shall  forthwith  return  any  sums 
paid  on  account  thereof  by  the  exhibitor.  Albany,  10;  Atlanta,  20;  Boston,  10; 
Buffalo,  10;  Charleston,  15;  Charlotte,  15;  Chicago,  15;  Cincinnati,  20;  Cleveland, 
15;  Dallas,  30;  Denver,  20;  Des  Moines,  15;  Detroit,  15;  Indianapolis,  15;  Jack- 
sonville, 15;  Kansas  City,  15;  Los  Angeles,  25  Little  Rock,  15;  Louisville,  15; 
Memphis,  20;  Milwaukee,  15;  Northern  New  Jersey,  7;  Minneapolis,  20;  Butte,  30; 
New  Haven,  10;  New  Orleans,  1^:  New  York  Citv.  7;  Oklahoma  City,  20;  Omaha,  20; 
Peoria,  15;  Philadelphia,  10;  Pittsburgh,  14;  Portland,  Ore.,  30;  St.  Louis,  15; 
Salt  Lake   City,   30;   San  Francisco,  25;   Seattle,  30;   Washington,  D.  C,   14. 

SELECTION  OR  DESIGNATION  OF  PL  AY  DATES 

SEVENTH:  The  exhibition  date  or  dates  of  each  motion  picture  unless  definite- 
ly specified  or  otherwise  provided  for  in  the  Short  Form  or  otherwise  agreed 
upon  shall  be  determined  as  follows: 

NOTICE  OF  AVAILABILITY 

1.  Subject  to  prior  runs  and/or  protection  granted  or  hereafter  granted  to  other 
exhibitors  and  within  a  reasonable  time  after  a  print  or  prints  of  any  of  said  mo- 
tion pictures  are  received  at  the  exchange  of  the  distributor  out  of  which  the 
exhibitor  is  served  and  any  such  motion  picture  then  being  available  for  exhibition 
by  the  exhibitor  hereunder  the  distributor,  provided  the  exhibitor  is  not  in  default 
hereunder,  shall  mail  to  the  exhibitor  a  notice  in  writing  of  the  date  when  such 
motion  picture  will  be  available  for  exhibition  by  the  exhibitor,  such  date  being 
hereinafter  referred  to  as  the  "avai  able  date.'  Such  notice  shall  be  mailed  to 
the  exhibitor   at   least   fifteen  days  before  the  "available  date"   therein   specified. 

SELECTION  BY  EXHIBITOR 

2.  The  exhibitor  shall  within  fourteen  days  after  the  mailing  of  such  notice 
select  the  exhibition  date  or  dates,  within  the  period  commencing  with  the  avail- 
able date  and  ending  thirty  days  thereafter,  by  giving  to  the  distributor  written 
notice  of  the  date  or  dates  so  selected.  If  the  Exhibition  date  or  dates  so  selected 
by  the  exhibitor  are  not  open  for  the  exhibitor  because  such  date  or  dates  have 
been  previously  assigned  to  another  or  other  exhibitors  then  the  exhibition  date  or 
dates  shall  be  determined  as  provided   in   the  following  paragraphs   (a)   and   (b). 

(a).  If  other  dates  within  said  thirty  day  period  are  open  the  exhibitor  shail 
immediately  select  from  such  oiher  open  dates  another  date  or  other  dates,  failing 
to  do  so  then  the  distributor  shal'  have  the  right  to  designate  such  date  or  dates 
within  the  period  beginning  not  earlier  than  two  weeks  and  ending  not  later  than 
six  weeks  from  the  date  first  selected  by  the  exhibitor  and  written  notice  thereof 
shall  be  given  or  mailed  the  exhibitor  fourteen  (14)  days  before  the  date  so  desig- 
nated  by   the   distributor. 

(b).  If  no  other  date  or  dates  within  the  said  thirty  day  period  are  open  then 
the  exhibitor  shall  designate  the  date  or  dates  which  shall  be  within  the  period 
beginning  not  earlier  than  two  weeks  and  ending  not  later  than  six  weeks  from 
the  last  day  of  the  said  thirty  day  period  and  written  ontice  thereof  shall  be  im- 
mediately given  or  mailed  to  the  distributor  by  the  exhibitor.  If  the  exhibitor 
fails  to  so  designate  such  date  or  dates  then  the  distributor  shall  have  the  right 
to  make  such  designation  within  the  same  period  and  written  notice  thereof  shall 
be  mailed  to  the  exhibitor  fourteen  days  before  the  date  so  designated  by  the 
distributor. 

FAILURE  TO  EXHIBIT 

3.  If  the  exhibition  date  or  dates  of  any  motion  picture  are  not  selected  by  the 
exhibitor  as  hereinbefore  provided  or  otherwise  agreed  upon  or  the  exhibitor  fails  or 
refuses  to  exhibit  such  motion  picture  on  the  date  or  dates  designated  by  the  dis- 
tributor if  designated  as  provided  in  paragraphs  "a"  and  "b"  hereof  then  the  sum 
or  sums  payable  hereunder  for  the  license  to  exhibit  such  motion  picture  forthwith 
shall  become  due  and  payable  and  the  grant,  if  any.  of  the  run  and/or  protection 
period  in  respect  to  such  motion  picture  shall  be  deemed  revoked  with  the  right  to 
the  exhibitor  if  such  payment  has  been  made  to  exhibit  such  motion  picture  here- 
under upon  written  request  mailed  or  delivered  to  the  distributor  within  sixty  days 
after  the  available  date  therefor  upon  a  date  or  dates  not  in  conflict  with  any  run 
and/or  protection  period  granted  or  hereafter  granted  to  other  exhibitors ;  failing  to 
make  such  request  within  said  period  of  time  the  license  of  such  motion  picture 
granted  hereunder  shall  terminate  and  revert  to  the  distributor.  Nothing  contained 
in  this  paragraph  3  shall  deprive  the  exhibitor  of  the  right  to  offer,  upon  the  hear- 
ing or  trial  of  any  controversy  arising  hereunder,  competent  evidence  in  mitigation 
of  damages. 

FIRST  RUN  EXHIBITIONS 

EIGHTH:  (a)  If  in  the  Short  Form  the  exhibitor  is  granted  a  first  run  of 
the  said  motion  pictures,  the  exhibitor  shall  exhibit  each  of  the  feature  motion 
pictures  excepting  those  described  in  Paragraph  (d)  of  this  Article  within  the 
period  beginning  with  the  date  scheduled  and  announced  by  the  distributor  for  the 
general  release  of  each  feature  motion  picture  in  the  territory  wherein  is  located 
the  exchange  of  the  distributor  out  of  which  the  exhibitor  is  served  and  ending 
one  hundred  and  twenty  (120)  days  thereafter,  notwithstanding  any  provision  of 
Article  Seventh  hereof  to  the  contrary.  If  the  first  exhibition  date  of  any  of  the 
said  motion  pictures  shall  occur  on  a  date  later  than  ninety  (90)  days  after  its 
scheduled  and  announced  general  release  date,  then  the  period  of  protection  of  such 
motion  picture  shall  be  reduced  so  as  to  expire  one  hundrd  and  twenty  (120)  days 
after  said  scheduled  date  of  its  general  release.  Upon  the  failure  of  the  exhibitor  to 
exhibit  any  feature  motion  picture  within  said  period  of  one  hundred  and  twenty 
(120)  days,  the  grant  of  the  said  first  run  and  the  protection  period  in  respect 
thereof  sh.il!  be  deemed  waived  by  the  exhibitor  and  the  license  fee  as  to  such 
feature  motion  picture  shall  thereupon  forthwith  becom  due  and  payable  to  the 
distributor,  with  the  right  to  the  exhibitor  to  exhibit  such  feature  motion  picture 
as   hereinafter   in   Paragraph    (e)    of   this   Article   provided. 

SECOND  RUN  EXHIBITIONS 

(b)  If  in  the  Short  Form  the  exhibitor  is  granted  a  second  run  of  the  said 
motion  pictures  and  any  other  exhibitor  having  been  granted  the  first  run  thereof 
immediately  prior  to  such  second  run  fails  to  exhibit  any  of  the  feature  motion 
pictures,  excepting  those  described  in  Paragraph  (d)  of  this  Article  within  the  said 
period  of  one  hundred  and  twenty  (12(11  .lays  specified  in  Paragraph  (a)  of  this 
Article,  the  exhibitor  shall  exhibit  each  such  feature  motion  picture  within  the 
beginning  with  the  date  of  the  expiration  of  tin-  said  one  hundred  tad  twfiitj 


(120)  days  period  and  ending  fourteen  (14)  days  thereafter,  notwithstanding  any 
provision  of  Article  Seventh  hereof  to  the  contrary.  Upon  the  failure  of  the  exhibitor 
to  exhibit  any  such  feature  motion  picture  within  said  fourteen  (14)  days  period  the 
grant  of  such  second  run  and  the  protection  period  if  any  in  respect  thereof  shall 
be  deemed  waived  by  the  exhibitor  and  the  license  fee  as  to  such  feature  motion 
picture  shall  thereupon  forthwith  become  due  and  payable  to  the  distributor  with  the 
right  to  the  exhibitor  to  exhibit  such  feature  motion  picture  as  hereinafter  in 
Paragraph    (e)    of   this  Article  provided. 

SUBSEQUENT  RUNS  EXHIBITIONS 

(c)  If  in  the  Short  Form  the  exhibitor  is  granted  a  run  subsequent  to  a  second 
run  of  'the  said  motion  pictures  and  any  other  exhibitor  having  been  granted  the 
second  run  thereof  immediately  prior  to  such  subsequent  run  fails  to  exhibit  any 
of  the  feature  motion  pictures,  excepting  those  described  in  Paragraph  (d)  of  this 
Article  within  the  said  period  of  fourteen  (14)  days  specified  in  Paragraph  (b)  of 
this  Article  the  exhibitor  shall  exhibit  each  feature  motion  picture  within  the  period 
beginning  with  the  date  of  the  expiration  of  the  said  fourteen  day  period  and  end- 
ing seven  (7)  days  thereafter,  notwithstanding  any  provision  of  Article  Seventh 
hereof  to  the  contrary.  Upon  the  failure  of  the  exhibitor  to  exhibit  any  such 
feature  motion  picture  within  said  seven  (7)  day  period,  the  grant  of  such  subse- 
quent run  and  the  protection  period  if  any  in  respect  thereof  shall  be  deemed 
waived  by  the  exhibitor  and  the  license  fee  as  tc  such  feature  motion  picture  shall 
thereupon  forthwith  become  due  and  payable  to  the  distributor  with  the  right  to 
the  exhibitor  to  exhibit  such  feature  motion  picture  as  hereinafter  in  Paragraph  (e) 
of   this   Article   provided. 

EXTENDED  RUNS 

(d)  Any  of  the  motion  pictures  which  shall  have  been  exhibited  at  any  theatre 
in  the  said  territory  for  more  than  one  show  week  prior  to  the  run  in  the  Short 
Form  granted  the  exhibitor  shall  be  excepted  from  the  provisions  of  this  Article 
and   of    Paragraph    (b)    of   Article    Fourth. 

EXHIBITION  AFTER  REVOCATION  OF  RUN  AND  PROTECTION 

(e)  Upon  the  revocation  of  the  grant  of  the  run  and/or  the  protection  period 
of  any  feature  motion  picture  as  provided  in  Paragraphs  (a),  (b)  or  (c)  of  this 
Article,  the  exhibitor  upon  payment  of  the  sum  or  sums  payable  hereunder  as  pro- 
vided in  this  Article  for  the  license  to  exhibit  such  feature  motion  picture,  shall 
have  the  right  to  exhibit  the  same  hereunder  upon  a  date  or  dates  not  in  conflict 
with  any  run  and/or  protection  period  granted  or  hereafter  granted  to  other  exhibi- 
tors, upon  written  request  mailed  or  delivered  to  the  distributor  within  sixty  (60) 
days  after  the  last  date  upon  which  such  feature  motion  picture  should  have  been 
exhibited  by  the  exhibitor  as  provided  in  this  Article.  Failing  to  make  such 
request  within  said  period  of  sixty  (60)  days  the  license  to  exhibit  such  feature 
motion  picture  granted   hereunder  shall   terminate  and  revert  to   the  distributor. 

ASSIGNMENT  UPON  SALE  OF  THEATRE 

NINTH  :  This  license  shall  not  be  assigned  by  either  party  without  the  written 
consent  of  the  other,  provided,  that  if  the  exhibitor  sells  the  said  theatre  or  trans- 
fers any  interest  therein  and  is  not  in  default  hereunder,  the  exhibitor  may  assign 
this  license  to  the  purchaser  of  the  theatre  or  of  such  interest  without  the  written 
consent  of  the  disiributor  but  any  such  assignment  shall  not  be  valid  or  of  any 
effect  hereunder  unless  a  written  acceptance  thereof  by  the  assignee  assuming  the 
obligations  of  the  exhibitor  shall  be  delivered  to  the  distributor.  Any  such  assign- 
ment shall  not  release  the  exhibitor  from  any  liability  hereunder  unless  such  release 
from    liability   is   consented    to   by    the   distributor   in   writing. 

VERBAL  PROMISES;  CHANGES  IN  WRITING 

TENTH:  This  license  agreement  is  complete  and  all  promises,  representations, 
understandings    and    agreements    in    reference    thereto    have    been    expressed    herein. 

No  change  or  modification  hereof  or  changes  in  or  modification  of  the  Short  Form 
shall  be  binding  upon  the  distributor  unless  in  writing  signed  bv  an  officer  of  or 
any  person  duly  authorized  by  the  distributor  at  its  main  office  in  New  York  City, 
excepting  in  an  emergency  and  only  then  a  change  or  modification  may  be  con- 
sented to  in  writing  but  only  by  the  representative  of  the  distributor  managing  the 
distributor's  exchange  out  of  which  the  exhibitor  is  served  provided  such  change 
or  modification  does  not  change  or  modify  the  run,  and/or  protection  period,  or 
'lie  rease  any   license  fee   specified   in   the   Short   Form. 

RETURN  OF  PRINTS  BY  EXHIBITOR 

ELEVENTH:  The  exhibitor  shall  promptly  after  the  last  exhibition  on  the 
last  date  of  the  license  period  of  each  motion  picture  return  the  print  thereof  with 
the  reels  and  containers  furnished  therewith,  to  the  distributor's  exchange  or  deliver 
the  same  to  a  carrier  designated  or  used  by  the  distributor  for  delivery  to  such 
exchange  or  as  otherwise  directed  by  written  instructions  of  the  distributor  for 
delivery  to  another  exhibitor  in  each  case  adequately  valued  or  insured  and  the 
exhibitor  shall  pay  all  transportation  charges  but  not  exceeding  a  sum  equal  to 
the  cost  of  transporting  a  print  from  the  distributor's  exchange  to  the  exhibitor 
and  returning  it  to  the  distributor's  exchange  and  if  insured  all  insurance  charges 
therefor. 

LOSS  OF  OR  DAMAGE  TO  PRINTS 

TWELFTH:  The  exhibitor  shall  immediately  notify  the  distributor's  exchange 
by  telegram  of  the  loss,  theft,  destruction  of  or  damage  to  any  print  and  the  exhibi- 
tor shall  pay  to  the  distributor  a  sum  equal  to  the  cost  of  replacement  at  the  dis- 
tributor's exchange  for  each  linear  foot  thereof  and  if  this  license  is  for  sound 
motion  pictures  for  each  record  and  for  each  record  case,  lost,  stolen,  destroyed  or 
damaged  in  any  way  in  the  interval  between  the  delivery  to  and  the  return  thereof 
by  the  exhibitor.  The  exhibitor  shall  not  be  liable  for  the  damage  to  or  destruction 
of  any  print  provided  such  damage  or  destruction  occurred  while  in  transit  from 
the  exhibitor  and  provided  that  such  print  was  adequately  valued  or  insured  by  the 
exhibitor.  Provided  the  exhibitor  is  not  in  default  hereunder  the  distributor  shall 
at  the  option  of  the  exhibitor  repay  or  credit  to  the  exhibitor  anv  sum  so  paid  for 
a  lost  or  sto  en  print,  excepting  "news  reels,"  upon  the  return  thereof  to  the  dis- 
tributor within  sixty  days  after  the  date  when  the  same  should  have  been  returned 
hereunder.  All  claims  by  the  exhibitor  on  account  of  the  condition  or  the  late  or 
>..i  arrival  of  a  print,  or  by  the  distributor  because  of  damage  thereto  by  the 
exhibitor  shall  be  barred  hereunder  unless  any  such  claim  if  made  by  the  exhibitor, 
shall  be  mdae  by  a  telegram  setting  forth  fully  the  condition  complained  of  sent  by 
the  exhibitor  to  the  distributor  prior  to  the  second  public  exhibition  thereof,  or  if 
delivery  of  a  print  has  been  delayed,  within  one  hour  of  its  arrival;  if  any  such 
claim  is  made  by  the  distributor  unless  a  notice  in  writing  by  the  distributor  is 
sent  to  the  exhibitor  within  forty-eight  (48)  hours,  Sundays  excepted,  of  the  receipt 
by  the  distributor  of  a  damaged  print  or  of  a  notice  by  another  exhibitor  that  a 
print    was   received    by    such   other   exhibitor   in    a    damaged    condition. 

DESCRIPTION 

THIRTEENTH:      The   distributor   shall    have    and   hereby    reserves   the   right   in 


August    23  ,    193  0 


M  o  t  i  o  n    I'  i  c  tur  e    N  e  w  s 


41 


Cancellation  for  "Little  Fellows"  Granted 


the  sole  discretion  of  the  distributor  to  change  the  title  of  any  of  the  motion  pic- 
tures specified  in  the  Schedule,  to  make  changes  in,  alterations  and  adaptations  of 
any  story,  book  or  play  and  to  substitute  for  any  thereof  any  other  story,  book  or 
play  excepting  for  those   based  upon  a   well  known   named  book  or  play. 

The  distributor  also  shall  have  the  right  to  change  the  director,  the  cast  or  any 
member  thereof  of  any  of  said  motion  pictures  but  the  exhibitor  shall  not  be 
required  to  accept  for  any  feature  motion  picture  described  in  the  Short  Form  as 
that  of  a  named  star  or  star  combination  or  as  the  production  of  a  named  director 
or  as  that  of  a  well  known  named  book  or  play  any  feature  motion  picture  of  any- 
other  star  or  the  production  of  any  other  director  or  of  any  other  book  or  play  as 
the  case  may  be. 

REISSUES 

FOURTEENTH :  The  distributor  warrants  that  none  of  the  licensed  feature 
motion  pictures  are  reissues  of  old  negatives,  old  negatives  retitled,  or  foreign  pro- 
duced by  a  foreign  producer,  excepting  those  specifically  set  forth  as  such  in  the 
Short    Form. 

ADVERTISING 

FIFTEENTH:  The  distributor  warrants  that  the  said  motion  pictures  will  not 
contain  any  advertising  matter  for  which  compensation  is  received  by  the  distributor. 

CUTTING  OR  ALTERATION  OF  PRINTS 

SIXTEENTH :  The  exhibitor  shall  exhibit  each  print  in  its  entirety  and  shall 
not  copy,  duplicate,  subrent  or  part  with  possession  of  any  print.  The  exhibitor 
shall  not  cut  or  alter  any  print,  excepting  to  make  necessary  repairs  thereto,  or 
when  required  by  any  duly  constituted  public  official  or  authority  or  with  the 
written  or  telegraphic  consent  of  the  distributor.  The  exhibitor  however  may  cut 
the  print  of  a  news  reel.  The  exhibitor  shall  return  each  print  in  the  same  condi- 
tion as  received,   reasonable   wear   only   excepted. 

ADVERTISING  ACCESSORIES 

SEVENTEENTH :  The  exhibitor  shall  not  lease  or  sell  any  advertising  acces- 
sories purchased  from  the  distributor  by  the  exhibitor  for  use  in  connection  with 
the  exhibition  of  any   of  said   mot'ion   pictures. 

PROTECTION  AND  RUN 

EIGHTEENTH:  The  run  and  protection  period,  if  any,  granted  the  exhibitor 
shall  be  specified  in  the  Short  Form ;  and  if  a  protection  period  granted  shall  affect 
alike  two  or  more  theatres  a  waiver  of  such  protection  period  by  the  exhibitor  as 
to  any  one  of  such  theatres  shall  be  deemed  to  be  a  waiver  of  such  protection 
period  as  to  all  such  theatres.  The  distributor  shall  not  grant  a  license  to  exhibit 
any  of  said  motion  pictures  for  exhibition  on  a  date  prior  to  the  "run"  or  prior 
to  the  expiration  of  the  "protection  period"  if  any  in  the  Short  Form  specified  at 
any  theatre  named  in  the  Short  Form  or  within  the  territorial  limits  therein  speci- 
fied. Such  period  of  protection  as  to  each  of  said  motion  pictures  shall  be  com- 
puted from  the  last  date  of  the  exhibition  thereof  licensed  hereunder.  If  protection 
is  granted  against  a  named  theatre  or  theatres  indicating  that  it  is  the  intention 
of  the  distributor  to  grant  such  protection  against  all  theatres  in  the  immediate 
vicinity  of  the  exhibitor's  theatre  then  unless  otherwise  provided  in  the  Short 
Form,  such  protection  shall  include  any  theatre  in  such  vicinity  thereafter  erected 
or  opened. 

ADVERTISING  PRIOR  TO  FIRST  RUN 

NINETEENTH:  If  the  exhibitor  is  granted  a  second  or  subsequent  "run"  of 
tlit  said  motion  pictures  the  exhibitor  shall  not  advertise  any  thereof  by  any  means 
of  advertising  prior  to  or  during  the  exhibition  of  any  one  of  said  motion  pictures 
by  any  other  exhibitor  having  the  right  to  the  first  or  a  prior  run  thereof  and 
charging  admission  prices  higher  than  the  prices  charged  for  admission  to  the 
exhibitor's  theatre,  excepting  advertising  inside  the  theatre  not  intended  for  removal 
therefrom  by  the  public,  unless  the  first  date  of  exhibition  hereunder  of  any  such 
motion  picture  shall  be  within  fifteen  days  irom  the  last  exhibition  date  of  such  first 
or  prior  run  exhibition,  in  which  case  the  exhibitor  shall  have  the  right  to  advertise 
the  exhibition  of  such  motion  picture  but  shall  not  in  any  advertising  thereof 
announce  or  state  that  the  prices  charged  for  admission  are  or  will  be  less  than  the 
admission  prices  charged  by  the  exhibitor  having  the  first  or  prior  run  of  such 
motion  picture.  Nothing  in  this  Article  contained  shall  be  deemed  to  prohibit  the 
exhibitor  from  advertising  generally  all  of  said  motion  pictures  as  a  group  but 
such  general  advertising  shall  not  refer  to  any  one  of  said  motion  pictures  during 
its  exhibition  by  any  other  exhibitor  having  the  first  or  mmediately  prior  run 
thereof,  excepting  as  herein  provided.  For  a  breach  of  the  provisions  of  this  para- 
graph the  distributor  shall  have  in  addition  to  all  other  rights  the  right  to  exclude 
and  except  from  this  license  any  motion  picture  advertised  in  violation  of  the  pro- 
visions hereof  by  written  notice  to  such  effect  mailed  to  the  exhibitor  and  upon  the 
mailing  of  such  notice  the  license  of  such  motion  picture  shall  terminate  and  revert 
to   the   distributor. 

TAXES 

TWENTIETH :  The  exhibitor  shall  pay  to  the  distributor  upon  demand,  any 
tax,  feee  or  other  like  charge  now  and/or  hereafter  imposed  or  based  upon  the 
delivery  and/or  the  exhibition  of  prints  of  motion  pictures  and/or  upon  the  sums 
payable  under  this  license  by  the  exhibitor  to  the  distributor.  If  under  any  statute 
or  ordinance  any  such  tax,  fee  or  other  like  charge  is  or  shall  be  payable  or  paid  by 
the  distributor  and  the  exact  amount  payable  hereunder  by  the  exhibitor  is  not 
therein  definitely  fixed  or  cannot  be  exactly  determined,  then  the  exhibitor  shall  pay 
such  part  of  any  such  tax,  fee  or  other  like  charge  paid  or  payable  by  the  dis- 
tributor as  shall  be  fixed  in  the  manner  determined  by  the  then  President  of  the 
American   Arbitration    Association. 

ADMISSION  CHARGE 

TWENTY-FIRST:  The  exhibitor  during  the  whole  of  the  license  period  of 
each  of  the  motion  pictures  shall  charge  each  adult  for  admission  to  said  theatre 
not  less  than  the  sum  of  ten  cents  unless  a  greater  minimum  admission  charge  is 
herein  elsewhere  specified.  If  during  any  such  period  less  than  said  sum  of  ten 
cents  or  such  greater  minimum  charge  is  charged  for  admission  to  said  theatre,  the 
distributor,  in  addition  to  all  other  rights,  shall  have  the  right  at  the  option  of 
the  distributor  to  immediately  terminate  the  license  of  the  motion  picture  then 
being  exhibited  by  written  notice  to  such  effect  and  upon  the  giving  of  such  notice 
the  license  of  such  motion  picture  shall  forthwith  terminate  and  revert  to  the 
distributor. 

PREVENTION  OF  PERFORMANCE 

TWENTY-SECOND :  If  the  exhibited  shall  be  prevented  from  exhibiting  or 
the  distributor  from  delivering  any  of  the  said  motion  pictures  for  causes  beyond 
their   direct   control   then   this    license    in    n  -pect    to   each    such   motion   picture   shall 


terminate  and  Tevert  to  the  distributor  without  liability  on  the  part  of  either  party 
provided  reasonable  written  notice  of  such  termination  and  the  cause  thereof  is 
given. 

PICTURES  NOT  GENERALLY  RELEASED 

TWENTY-THIRD:  If  any  one  or  more  of  said  motion  pictures  excepting  the 
motion  pictures  which  may  be  "roadshown,"  shall  not  be  generally  released  by  the 
distributor  for  distribution  in  the  United  States  during  the  period  specified  in  the 
Short  Form  each  such  motion  picture  shall  be  excluded  from  this  license  unless 
the  exhibitor  shall  give  written  notice  to  the  distributor  not  later  than  thirty  days 
after  the  end  of  said  period  that  the  exhibitor  elects  to  exhibit  hereunder  all  such 
motion  pictures.  If  written  notice  of  such  election  be  given  as  aforesaid,  the  dis- 
tributor shall  deliver  and  the  exhibitor  shall  exhibit  each  such  motion  picture  when 
available  for  exhibition  hereunder  excepting  that  any  thereof  not  so  "generally 
released"  within  two  years  after  the  end  of  said  period  shall  be  also  excepted  and 
excluded  from  this  license.  The  distributor  shall  have  the  right  to  exhibit  or  license 
the  exhibition  of  any  motion  picture  so  excepted  and  excluded  when  and  where 
desired  by  the  distributor  and  all  claims  of  the  exhibitor  in  respect  thereof  are 
hereby  expressly   waived  by   the  exhibitor. 

OPTION  TO  EXCLUDE  IF  GROUP  LICENSED 

TWENTY-FOURTH  :  Provided  the  exhibitor  is  not  in  default  hereunder  and 
shall  have  fully  complied  with  all  of  the  provisions,  if  any,  set  forth  in  the  Short 
Form  for  the  exhibition  of  one  or  more  of  the  feature  motion  pictures  licensed 
hereunder  at  specified  intervals  and  not  less  than  twenty  feature  motion  pictures 
have  been  licensed  hereunder  at  one  time,  the  exhibitor  shall  have  the  right  to 
exclude  from  this  license  not  to  exceed  five  (5%)  per  cent  of  the  total  number  of 
the  feature  motion  pictures  so  licensed  but  only  upon  the  following  conditions : 
(a)  that  the  license  fee  of  each  feature  motion  p.'cture  licensed  hereunder  including 
the  score  charge,  if  any,  averages  less  than  $251.00  or  if  the  license  fee  of  each 
feature  motion  picture  is  to  be  computed  upon  a  percentage  of  the  receipts  or  any 
part  thereof  of  the  exhibitor's  theatre,  that  the  license  fee  of  each  of  such  feature 
motion  pictures  exhibited  at  said  theatre  during  the  term  hereof  shall  have  averaged 
less  than  the  sum  of  $251.00;  (b)  that  the  exhibitor  shall  give  to  the  distributor 
written  notice  of  the  exhibitor's  election  to  exclude  any  of  said  feature  motion  pic- 
tures not  later  than  fourteen  days  before  the  date  or  dates  fixed  for  its  exhibition 
hereunder  and  at  the  same  time  shall  pay  to  the  distributor  the  license  fee  therefor 
specified  in  the  schedule,  unless  such  license  fee  is  to  be  computed  upon  a  percen- 
tage of  the  receipts  of  the  exhibitor's  theatre  in  which  case  no  license  fee  or  score 
charge,  if  any,  need  be  paid  to  the  distributor  as  a  condition  for  excluding  such 
feature  motion  picture ;  excepting  as  hereinafter  in  this  paragraph  provided ;  and 
(c)  that  if  the  license  fee  computed  upon  a  percentage  of  the  receipts  or  any  part 
thereof  the  exhibitor's  theatre  including  the  score  charge  of  each  of  the  feature 
motion  pictures  licensed  and  exhibited  hereunder  averages  a  sum  in  excess  of 
$250.00  then  the  exhibitor  shall  within  thirty  days  after  the  expiration  of  the  term 
hereof  exhibit  hereunder  as  herein  provided  each  of  the  feature  motion  pictures, 
the  license  fees  of  which  are  to  be  computed  upon  a  percentage  of  the  said  receipts 
but  excluded  from  this  license  by  the  exhibitor  pursuant  to  the  provisions  of  this 
article;   and   the   exhibitor   shall   pay   to   the   distributor   the   license   fee  therefor. 

In  computing  the  said  five  (5%)  per  cent  of  the  total  number  of  feature  motion 
pictures  licensed  hereunder  fractions  of  less  than  one-half  shall  be  disregarded. 

Upon  the  failure  or  refusal  of  the  exhibitor  to  fully  and  completely  comply  with 
each  and  every  condition  hereinabove  in  this  article  specified  and  upon  which  the 
exhibitor  is  granted  the  right  to  exclude  any  of  the  feature  motion  pictures  licensed 
hereunder,  such  right  to  exclude  any  feature  motion  picture  and  thereafter  to 
exclude  from  this  license  additional  feature  motion  pictures,  shall  thereupon  forth- 
with  terminate  and  shall  not  again  be  granted  hereunder  during  the  term  hereof. 

Provided  that  before  the  expiration  of  the  term  of  this  license  agreement  the 
exhibitor  shall  have  exhibited  as  in  this  license  provided  all  of  the. feature  motion 
pictures  specified  in  the  Schedule  and  generally  released  for  public  exhibition  as 
defined  in  Paragraph  (b)  of  Article  Fourth  hereof  excepting  those,  if  any,  excluded 
as  provided  in  this  Article  and  shall  have  paid  to  the  distributor  at  the  times  herein 
specified,  the  license  fee  of  each  thereof,  the  distributor  within  thirty  days  after  the 
expiration  of  the  term  of  this  license  agreement  shall  pay  to  the  exhibitor  a  sum 
equal  to  the  aggregate  of  the  license  fees  of  the  feature  motion  pictures  excluded 
by  the  exhibitor  from  this  license  as  provided  in  this  Article  paid  by  the  exhibitor 
to  the  distributor. 

Upon  the  exclusion  of  each  of  the  feature  motion  pictures  permitted  by  the  pro- 
visions of  this  Article  the  run  and  protection  period,  if  any,  granted  the  exhibitor 
in  respect  thereto  shall  be  deemed  waived  by  the  exhibitor  and  the  license  thereof 
shall    thereupon    terminate   and   revert    to   the    distributor. 

RACIAL  OR  RELIGIOUS  SUBJECT  MATTER 

TWENTY-FIFTH:  If  the  exhibitor  shall  claim  that  the  exhibition  of  any 
motion  picture  licensed  hereunder  at  the  said  theatre  will  be  offensive  to  the  public 
in  the  place  where  such  theatre  is  located,  because  of  racial  or  religious  subject 
matter,  and  if  the  exhibitor  shall  give  written  notice  to  the  distributor  of  such  claim 
within  a  reasonable  time  prior  to  the  date  fixed  for  the  exhibition  thereof  here- 
under, such  claim  shall  be  immediately  submitted  to  the  Board  of  Arbitration  herein 
specified.  If  such  Board  of  Arbitration  shall  specifically  determine  that  the  exhi- 
bition of  such  motion  picture  at  said  theatre  will  be  offensive  to  the  said  public 
because  of  racial  or  religious  subject  matter,  then  such  motion  picture  shall  be 
excepted  from  the  license  and  the  license  thereof  revert  to  the  distributor.  The 
distributor  may  exhibit  or  license  the  exhibition  of  any  motion  picture  so  excepted 
when  and  where  desired  by  the  distributor  free  from  all  claims  of  the  exhibitor. 

If  the  distributor  shall  be  of  the  opinion  that  any  motion  picture  licensed  here- 
under will  be  offensive  to  the  public  in  the  place  where  the  exhibitor's  theatre  is 
located,  because  of  racial  or  religious  subject  matter,  the  distributor  shall  have  the 
right  to  except  and  exclude  such  motion  picture  from  this  license,  upon  condition 
that  such  motion  picture  shall  not  thereafter  be  licensed  for  exhibition  in  such 
place  unless  such  racial  or  religious  subject  matter  is  eliminated  therefrom  during 
the  term  hereof  in  which  case  such  motion  picture  shall  again  be  deemed  licensed 
hereunder. 

ROAD  SHOWS 

TWENTY-SIXTH:  The  distributor  shall  have  the  right  to  exhibit  and/or 
cause  to  be  exhibited  as  a  "roadshow,"  at  any  time  prior  to  the  exhibition  thereof 
hereunder,  such  of  the  motion  pictures  licensed  hereunder  as  the  distributor  may 
from  time  to  time  select  and  determine,  provided,  however,  that  such  roadshow 
exhibitions  shall  be  at  theatres  at  which  admission  prices  for  evening  performances, 
during  such  exhibitions  thereof,  of  not  less  than  one  dollar  shall  be  charged  for  the 
majority  of  the  orchestra  seats,  and  further  provided  that,  except  in  the  cities  of 
New  York  and  Los  Angeles,  not  more  than  two  of  such  motion  pictures  shall  be 
so   roadshown. 

If  any  such  roadshow  exhibition  shall  be  in  the  city  of  New  York,  N.  Y.,  and 
if  the  exhibitor's  theatre  be  situated  in  a  territory  then  served  by  the  distributor's 
exchange  or  exchanges  located  in  said  City,  the  distributor  shall  have  the  right  to 
except  and  exclude  from  this  license  any  such  motion  picture  (not  exceeding  in 
the  aggregate  two  of  such  motion  pictures)   so  roadshown  in  said  City  upon  sending 


42 


Motion   Picture    News 


August   23 ,    1930 


written  notice  to  such  effect  to  the  exhibitor  not  later  than  eight  weeks  after  the 
commencement  of  such  roadshow  exhibition  in  such  City,  provided  the  distributor 
shall  be  like  notice  except  and  exclude  such  motion  picture  from  all  other  license 
agreements  containing  this  Article  and  licensing  the  exhibition  of  such  motion  pic- 
tures in  such  territory.  Such  exception  and  exclusion  shall  not  be  affected  in  case 
the  distributor  shall  inadvertently  omit  to  send  such  notice  to  any  of  such  other 
exhibitors. 

If  any  such  roadshow  exhibition  shall  be  in  the  city  of  Los  Angeles,  Cal.,  and  if 
the  exhibitor's  theatre  be  situated  in  the  territory  then  served  by  the  distributor's 
exchange  or  exchanges  located  in  said  City,  the  distributor  shall  have  the  right  to 
except  and  exclude  from  this  license  any  such  motion  picture  (not  exceeding  in  the 
aggregate  two  of  such  motion  pictures)  so  roadshown  in  said  City,  upon  the  same 
terms  and  conditions  above  provided  for  the  exception  and  exclusion  of  motion 
pictures   roadshown   in   the  city  of   New   York. 

If  and  when  any  such  roadshow  exhibition  (except  any  roadshow  exhibition  in 
New  York  and/or  Los  Angeles)  shall  be  in  the  territory  served  by  the  distributor's 
exchange  or  exchanges  serving  the  exhibitor's  theatre,  such  motion  picture  so  road- 
shown in  such  territory  shall  forthwith  be  excepted  and  excluded  from  this  license. 
The  distributor  shall  send  written  notice  to  that  effect,  to  the  exhibitor  within 
fourteen    (14)   days   after   such   roadshow   exhibition   commences. 

The  distributor  may  so  exercise  such  right  to  except  and  exclude  any  such  motion 
picture  from  time  to  time,  in  the  respective  territories,  as  above  defined,  in  the 
United  States.  Any  motion  picture  so  roadshown  in  any  place  in  the  United 
States,  and  not  excepted  and  excluded  from  this  license  as  aforesaid,  shall  not  be 
deemed  availab'e  for  exhibition  hereunder  until  after  the  completion  of  such  road- 
showing  of  such  motion  picture  in  the  United  States,  and  such  motion  picture 
shall   be   exhibited   hereunder   as   and    when   available. 

For  each  motion  picture  that  the  distributor  shall  except  and  exclude,  as  afore- 
said, the  exhibitor  is  hereby  granted  the  option  to  except  and  exclude  from  this 
license  one  of  the  other  motion  pictures  licensed  hereunder,  but  only  if  the  exhibitor 
shall  give  to  the  distributor  written  notice  to  such  effect  not  later  than  fourteen 
days  before  the  date  fixed  for  the  exhibition  hereunder  of  such  other  motion  picture. 
The  distributor  may  exhibit  and/or  license  the  exhibition  of  any  and  all  motion 
pictures  excepted  and  exluded  from  this  license  by  the  distributor  and/or  the  exhibi- 
tor, as  aforesaid,  when  and  where  desired  by  the  distributor,  free  from  all  claims 
of  the  exhibitor  in  respect  thereof  and  the  license  of  each  thereof  shall  forthwith 
upon  exclusion  as   hereinbefore  provided   terminate  and   revert  to  the  distributor. 


Recommendations 


The  distributor  and  exhibitor  organizations  before  named  respectfully  recommend 
to  all  distributors  and  exhibitors  of  motion  pictures  in  the  United  States  the  use 
of  the   foregoing    Standard   License  Agreement  and   recommend : 

That  a  copy  of  every  application  signed  by  the  exhibitor,  be  left  with  the  exhibi- 
tor at  the  time  of  signing  and  in  the  event  of  acceptance  as  therein  provided  a 
duplicate  copy  signed  by  the  distributor  be  forwarded  to  the  exhibitor  within  a 
reasonable  time   thereafter. 

That  in  a  Short  Form  License  Agreement  there  be  specified  (a)  whether  the 
license  is  for  the  exhibition  of  sound  or  silent  motion  pictures  or  both ;  (b)  the 
license  fee  of  each  motion  picture;  (c)  the  number  of  days  for  which  each  is 
licensed;  (d)  the  run  and  protection  period,  if  any,  agreed  upon;  (e)  any  provision 
in  respect  of  the  exhibition  date  or  dates  of  the  several  motion  pictures ;  (f)  an 
identifying  description  of  each  motion  picture,  excepting  in  long  term  and/or  fran- 
chise and/or  service  license  agreements  providing  for  more  than  one  year's  "releases," 
the  motion  pictures  be  generally  identified  as  motion  pictures  released  by  the  dis- 
tributor or  by  any  like  general  description,  and  in  such  long  term  and/or  franchise 
and/or  service  license  agreements  the  provisions  of  the  Standard  L'cense  Agreement 
be  incorporated  therein,  excepting  further  that  any  "short  subject"  motion  picture 
be  identified  or  described  by  a  brand  or  other  similar  description ;  and  (g)  all 
additional  provisions  permitted _  by  the  numbered  articles  of  the  Standard  License 
Agreement  as  well  as  all  additional  clauses. 

That  "news  reels"  or  "short  subjects"  be  licensed  without  requiring  the  licensing 
of  feature  motion  pictures  or  vice  versa,  excepting  that  the  distributor  may  include 
in  any  long  term,  franchise  and/or  service  license  agreement  feature  motion  pic- 
tures and/or   "short  subject"   motion   pictures  and/or   "news   reels." 

That  the  following  clause  he  added  to  the  Short  Form  License  Agreement  only 
in  respect,  of  photoplays  produced  by  a  producer  not  controlled  by  the  distributor, 
but  only  if  the  distributor's  contract  with  such  producer  provides  that  such  pictures 
shall  be  sold  separately  and  apart  from  other  pictures  distributed  by  the  distributor, 
and  that  it  be  of  no  effect  unless  specifically  agreed  to  in  writing  by  the  exhibitor: 

"The   distributor's    right    to    approve    or    reject    this   application   or   any    other 
application   signed   by  the  exhibitor  at  the  same  time,  or  any  other  time,   is  not 
dependent    upon    the    approval    or    rejection    by    the    distributor    of    such    other 
app  ication   or    this    application." 
Dated  July  1,  1930. 


Standard  Short  Form  License  Agreement 


Agreement  of  license  under  copyright  made  in  one  or  more  counter-parts  between 

a     corporation     (hereinafter     referred    to 

as  the  distributor,  party  of  the  first  part)  and  the  exhibitor  (hereinafter  named  and 
referred  to  as  the  exhibitor  operating  the  theatre  hereinafter  designated  at  the 
end  hereof,   party   of   the   second   part.) 

WITNESSETH: 

The  parties  hereto  agree : 

FIRST:  Subject  to  the  terms  and  conditions  hereinafter  stated  and  those  speci- 
fied in  the  Standard  License  Agreement  negotiated  and  agreed  to  on  July  1,  1930, 
by  Motion  Picture  Producers  and  Distributors  of  America,  Inc.,  the  Motion  Pic- 
ture Theatre  Owners  of  America,  and  the  Allied  States  Association  of  Motion 
Picture  Exhibitors  and  which  by  this  reference  thereto  shall  be  deemed  incorporated 
in  and  made  a  part  hereof  as  if  herein  fully  set  forth  in  one  complete  and  single 
instrument,  the  distributor  hereby  grants  to  the  exhibitor  and  the  exhibitor  accepts 
a  limited  license  under  the  respective  copyrights  of  the  motion  pictures  designated 
and  described  in  the  Schedule  hereof. 

PAYMENT 

SECOND:  The  exhibitor  agrees  to  pay  to  the  distributor  for  such  license  as 
to  each  such  motion  picture  the  fixed  sums  specified  in  the  Schedule  hereof  at 
least  four  (4)  days  in  advance  of  the  date  of  delivery  of  a  print  thereof  at  the 
distributor's  exchange  or  of  the  date  of  shipment  thereof  to  the  exhibitor  by  another 
exhibitor,  unless  after  the  acceptance  of  this  application  by  the  distributor  such 
payment  is  otherwise  agreed  to  by  the  distributor  in  writing  signed  by  an  office 
of  or  any  person  duly  authorized  by  the  distributor  at  its  main  office  in  New  York 
City.  If  the  license  fee  or  any  part  thereof  of  any  of  the  said  motion  pictures 
shall  be  computed  upon  the  exhibitor's  receipts  or  any  part  thereof,  the  exhibitor 
agrees  to  pay  such  license  fee  to  the  distributor  upon  demand  therefor  at  the  end  of 
each  day's  exhibition  of  each  of  such  feature  motion  pictures  and  in  the  absence  of 
such  demand  to  pay  to  the  distributor  such  license  fee  immediately  after  the  last 
exhibition  upon  the  last  date  of  such  exhibition  thereof ;  or  if  the  license  period  of 
any  of  such  motion  pictures  is  longer  than  one  week  then  as  to  each  such  motion 
picture,  to  pay  the  license  fee  thereof  to  the  distributor  immediately  after  the  last 
exhibition  of  each  of  such  motion  pictures  at  the  end  of  each  week. 
RUN:    PROTECTION;    

THIRD:      (strike  out  (a)  or  (b)   as  the  case  may  be.) 

(a)  This   license   is   not   for   sound   pictures. 

(b)  This  license  is  for  sound  pictures  and  the  exhibitor  represents  that  the 
sound    reproducing   equipment    in    said    theatre    will    reproduce    prints 

sound    recorded    on    and    (unless    equipment    will    reproduce    sound    on    discs 
prints   and   on   discs   strike   out    the   words    "and    discs"   or   the   words    "prints   and" 
as  the   case  may   be). 

REPRESENTATIONS  AS  TO  FIRST  RUNS 

FOURTH:  All  agreements  or  representations  that  the  feature  motion  pictures 
specified  in  the  Schedule  will  be  exhibited  and/or  licensed  for  exhibition  prior  to 
their  exhibition  hereunder  at  one  or  more  theatres  shall  be  set  forth  in  writing  in 
the    Schedule.  / 

FIFTH:     The  releasing  period   for  general  distribution   in   the  United   States  of 

the  motion   pictures  specified   herein   begins 

and     ends ' 

ACCEPTANCE  OF  APPLICATION 

SIXTH :  This  instrument  shall  be  deemed  an  application  for  a  license  under 
copyright  only  and  shall  not  become  binding  until  accepted  in  writing  without 
alteration  or  change  by  an  office  of  or  any  person  duly  authorized  by  the  distributor 
and  notice  of  acceptance  sent  to  the  exhibitor  as  provided  in  the  Standard  License 
^Rreement.  The  _  deposit  bv  the  distributor  of  any  check  or  other  consideration 
given  by  the  exhibitor  at  the  time  of  application  as  payment  on  account  of  any 
sums  payable  hereunder  or  the  delivery  of  a  print  of  any  of  the  motion  pictures  or 
the  sale  of  any  advertising  accessories  shall  not  be  deemed  an  acceptance  hereof  by 
the  distributor. 

ONE  APPLICATION 

SEVENTH  :  This  application  and  any  application  for  other  motion  pictures  of 
the  distributor  executed  by  the  exhibitor  at  the  same  time  shall  be  deemed,  but 
only  for  the  purpose  of  Article  Sixth  of  the  Standard  License  Agreement,  one 
application  unless  an  agreement  to  the  contrary  contained  herein  is  specifically 
signed  by  the  exhibit'  n 

ARBITRATION 

If  the  exhibitor  or  the  distributor  shall  not  elect  to  arbitrate  as 
provided  in  Article  Eighth  opposite  hereto,  said  article  shall  be 
stricken  from  this  License  Agreement  and  here  initialled  before 
execution  by  the  Exhibitor  or  by  the  Distributor  before  acceptance, 
as  the  case  may  be. 


(Initial  Here) 

EIGHTH:  The  exhibitor  and  the  distributor  respectively,  freely  and  voluntarily 
agree  that  as  a  condition  precedent  to  the  commencement  of  any  action  or  pro- 
ceedings in  any  court  by  either  of  them  to  determine,  enforce  or  protect  the  legal 
rights  of  either  hereunder,  each  shall  submit  all  claims  and  controversies  arising 
hereunder  for  determination  by  arbitration  (hereby  expressly  waiving  the  oath  of 
the  arbitrators)  pursuant  to  Rules  of  Arbitration,  copies  of  which  have  been  de- 
posited with  the  American  Arbitration  Association,  521  Fifth  Avenue,  New  York 
City,  bearing  date,  July  1,  1930,  and  identified  by  hte  signatures  of  the  re- 
spective duly  authorized  officers  of  the  Motion  Picture  Theatre  Owners  of 
America,  the  Allied  States  Association  of  Motion  Picture  Exhibitors  and  the  Motion 
Picture  Producers  and  Distributors  of  America,  Inc.,  and  by  this  reference  made 
a  part  hereof  as  if  herein  fully  set  forth,  a  copy  of  which  shall  be  furnished  to  the 
exhibitor   and   the   distributor   upon   request   therefor. 

The  hearing  of  any  such  controversy  shall  be  had  before  the  Arbitration  Board  in 
the  city  wherein  is  situated  the  exchange  of  the  distributor  from  which  the  exhibitor 
is  served,  or  if  there  be  no  such  Arbitration  Board  in  such  city,  then  before  the 
Arbitration  Board  in  the  city  nearest  thereto,  unless  the  parties  agree  in  writing 
that  such  hearing  be  had  in  some  other  place.  If  either  party  fails  or  refuses  to 
submit  to  arbitration  any  such  claim  or  controversy,  the  other  party  may  apply  to 
a  United  States  District  Court,  or  to  any  other  court,  including  a  court  of  a  state 
in  which  such  hearing  would  otherwise  not  be  had,  for  an  order  to  proceed  to  arbi- 
trate in  which  case  such  hearing  shall  De  had  in  such  place  as  the  court  to  which 
such  application  is  made  may  lawfully  direct;  and  if  an  order  is  made  by  any 
such  court  directing  that  such  hearing  be  had  in  a  place  where  there  is  no  such 
Arbitration  Board,  the  arbitrators  appointed  in  accordance  with  the  said  Rules  of 
Arbitration  shall  convene  at  the  place  ordered  by  such  court.  Upon  the  failure  or 
refusal  of  such  arbitrators  to  convene  at  the  time  and  place  directed  by  order  of 
such  court,  and  to  hear  and  determine  such  claim  or  controversy,  other  arbitrators 
shall   be  appointed   by  such   court   in   the   manner   provided   by   law. 

The  parties  hereto  further  agree  to  abide  by  and  forthwith  comply  with  any 
decision  or  award  of  the  arbitrators  and  consent  that  any  such  decision  or  award 
shall  be  enforceable  in  or  by  any  Court  of  competent  jurisdiction  pursuant  to  the 
law   of  such  jurisdiction   now  or  hereafter   in   force. 

If  the  exhibitor  shall  fail  or  refuse  to  submit  to  arbitration  any  such  claim  or 
controversy  or  to  abide  by  and  comply  with  the  award  of  the  arbitrators  in  respect 
thereto,  the  distributor  may  at  its  option  suspend  the  deliveries  of  the  motion  pic- 
tures provided  for  in  this  and  in  each  other  existing  license  agreement  between  the 
parties  hereto  and/or  terminate  this  and  such  other  license  agreement;  and  unon 
such  termination  the  aggregate  of  the  license  fees  of  all  motion  pictures  specified 
in  this  and  any  other  such  license  agreement  then  not  exhibited  forthwith  snail 
become  due  and   payable  by  the  exhibitor. 

If  the  distributor  shall  fail  or  refuse  to  submit  to  arbitration  any  such  claim  or 
controversy  or  to  abitle  by  and  comply  with  the  decision  of  the  award  of  an 
Arbitration  Board  in  respect  thereto  within  the  number  of  days,  specified  in  Article 
Sixth  of  the  Standard  License  Agreement  of  which  this  Short  Form  License  Agree- 
ment is  a  part  following  the  name  of  the  city  in  which  such  Arbitration  Board  is 
located,  the  exhibitor  may  at  the  option  of  the  exhibitor  terminate  this  and  any 
other  existing  license  agreement  between  the  parties  hereto  by  mailing  a  notice  to 
such  effect   to   the   distributor   within   seven   (7)    days   after   such   failure  or   refusal. 

Any  such  termination  by  either  party  shall  be  without  prejudice  to  any  other 
right  or  remedy  which  the  party  so  terminating  may  have  by  reason  of  any  breach 
by   the  other  party   of  this  or   any  other  existing  agreement   between   the  parties. 

Each  of  the  parties  hereto,  without  notice  to  the  other,  may  apply  to  any  Court 
having  jurisdiction  to  make  this  agreement  to  arbitrate  a  rule  or  order  of  such 
Court. 

SCHEDULE 
END  OF  SCHEDULE 


In    witness    whereof 

the    exhibitor,    operating    the 

Theatre,    located    at 

in    the    ha 


(City    and    St.iu  I 

on executed    this 

(Date) 
application,  which  upon  written  acceptance  thereof  by  the  distributor  shall  be 
deemed  to  be  the  license  of  the  said  exhibitor  for  the  exhibition  of  the  motion  pic- 
tures specified  in  the  Schedule,  but  only  at  the  said  Theatre  in  accordance  with 
the  terms  and  conditions  hereof  and  all  the  provisions  of  the  Standard  License 
Agreement  referred  to  and  described  in  Article  First  of  this  Short  Form  the  -"Pe*nf 
of  a  copy  of  which  the  exhibitor  hereby  acknowledges,  which  by  this  reference 
thereto  are  deemed  incorporated  herein  and  made  a  part  hereof  as  if  herein  fully 
set   forth. 


Accepted . 

Date 


(  Exhibitor) 


By. 


i  I  listi  ibutor  > 


^ 


J  o 


Again  United  Artists  score  with  Technicolor.  And  again 
the  fascinating  Jeanette  MacDonald  brings  her  sparkling 
personality  to  the  top  .  .  .  creates  of  her  role  a  vital  pres- 
ence in  the  true  image   .   .   .  natural   color  I    Technicolor! 

"The  Lottery  Bride"  will  wed  millions  more  to  the  vast 
fan-following  of  Technicolor  pictures.  Joe  E.  Brown  and 
Zasu  Pitts  take  the  laughs  for  a  brand  new  glee-ride. 
While  setting  and  theme  hit  the  high  spots  of  another 
B.  O.  natural,  "The  Lottery  Bride"  brings  in  the  money. 

Watch  for  it.  Schedule  it.  It's  another  big  special  with 
elaborate  Technicolor  sequences. 


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<*_    <>„  ^Atlanta  (Ga.)  Georgian  (Robert  G.  Nixon). 


-X 


"Under  a  Texas  Moon  ...  it  is  Warner  Bros, 
first  all-talking,  singing  outdoor  picture  in 
Technicolor.  When  we  say  Technicolor  we 
mean  color.  Out  in  Texas,  if  you  must  know, 
they  waggle  some  dazzling  scenery. 


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Butte  (Mont.)  Standard.  "On  with  the  Show 
__.         ...  a  lavish  spectacle  for  the  eye.  The  colors 
"  "5    by  this  new  Technicolor  process  take  on  an 
0     enlarged  variety  extended  to  shades  hither- 
,      to  not  obtained  .  .  .  brilliant  without  being 
garish." 


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Denver  (Colo.)  Post.  "Gold  Diggers  of 
Broadway  .  .  .  the  entire  production  is  in 
natural  color  by  the  Technicolor  process, 
blended  in  the  most  exquisite  taste. 


Detroit  (Mich  )  News.  "Song  of  the  West 
.  .  .  the  Technicolor  effects  are  superbly 
handled.  One  shot  of  the  San  Francisco 
waterfront  in  the  early  days  stands  out  in 
particular  as  one  of  the  most  Rembrandt- 
esque  shots  the  screen  has  ever  presented." 


Houston  (Texas)  Chronicle.  Under  a  Texas 
Moon  is  a  convincing  argument  for  Techni- 
color. Costume  drama  of  the  colorful  border 
country  gains  in  realism  as  it  is  released 
from  the  black-and-white  medium." 


Indianapolis  (Ind.)  News.  "Under  a  Texas 
Moon  .  .  .  the  Technicolor  process,  by  which 
the  whole  picture  was  photographed,  gives 
the eyea magnificenttreat,forwestem  scen- 
ery is,  after  all,  what  westerners  insist  it  is. 


Long  Beach  (Calif.)  Press-Telegram  (Verne 
Wickham).  Paramount  on  Parade. ..you  can 
expect  even  more  gorgeous  scenic  effects 
via  Technicolor  than  you  have  ever  seen. 

Los  Angeles  (Calif.)  Examiner.  "Hold  Every- 
thing .  .  .  color  photography  adds  the  final 
touch  of  realism  to  the  talking  screen." 


an 


Newark  (N.  J.)  Ledger  (Jerome  Kurtz).  "Para  - 
mount  on  Parade. ..those  marvelousTechni- 
color  episodes  .  .  .  'Dream  Girl'  and  'The 
Rainbow  Revels  are  two  outstanding  scenes 
enriched  with  smart  colorings." 


New  York  (N.  Y.)  Sun  (John  S.  Cohen,  Jr.). 
"Bride  of  the  Regiment  .  .  .  another  highly     ■*>  « 
lighted,   stunningly    costumed    Technicolor? 
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Technicolor,  BERNICE  CLAIRE,  ALEXANDER  GRAY  and  NOAH  BEERY  is  a 
combination  which  makes  "The  Song  of  the  Flame"  a  real  event. 


"Song   of  the  West,"   a  Warner   Bros.   Technicolor  triumph  —  in  which  JOHN 
BOLES,  VIVIENNE   SEGAL  and  JOE   E.  BROWN  take  leading  roles. 


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0       New  Bedford  (Mass.)  Mercury.  "Gold  Diggers 
?       of  Broadway  . . .  gorgeous  and  amazing  in  the 
beauty  and  fidelity  to  nature,  of  its  natural 
color.  The  many  colors  and  tints  were  thrown  up- 
on the  screen  with  absolutely  realistic  effect." 


I 


New  York  (N.  Y.)  News  (Irene  Thirer).  "Sally 
.  .  .  with  Technicolor  in  its  loveliest  hues." 


\  co/  New  Orleans  (La.)  Tribune.  "The    Vagabond 

«>.    AKing  .  .  .  one  of  the  most  beautiful  as  well  as 

one  of  the  most  spectacular  of   photoplays. 

Its  beauty  and  graphic  coloring  a  re  outstanding 

even  in  this  day  of  film  miracles." 

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Portland  (Ore.)  News.     Glorifying  the  Ameri- 
can Girl . . .  the  overwhelming  wealth  of  color." 


DENNIS  KING,  in  Paramounl's  all-Tech- 
nicolor hit,  "The  Vagabond  King." 
PAUL  WHITEMAN  scores  heavily  in  the 
sensational  "King  of  Jazz." 


New  Orleans  (La.)  Times-Picayune.  "On  With 
the  Show  ...  is  no  more  to  be  compared  with 
the  previous  color  film  than  the  gaudy  cover 
of  a  cheap  magazine  is  to  be  compared  with 
the  fine  coloring  plates  in  the  National  Geo- 
graphic Magazine.' 


"Under  a  Texas  Moon,"  Warner   Bros,  outdoor  all- 
Technicolor  production.    Packs  them  in. 


WINNIE  UGHTNER  in  Warner  Bros. 
Technicolor  "Hold  Everything." 


-oCy_'    New  York  (N.  Y  )  American  (Regina  Crewe). 

<p      The  Rogue  Song  . .  .  the  Technicolor  in  which 

the  picture  has  been  filmed  throughout  is  more 

nearly  perfect  from   start  to  finish  than  any 

which  occurs  to  memory." 


'    cex    New  York  (N.  Y.)  Herald  Tribune  (Marguerite 
c?  Tazelaar).  "King  of  Jazz  ...  an  eye-filling  spec- 
tacle done  in  Technicolor . . .  pastel  shades  . . . 
as  lovely  as  reality  and  as  June." 


New  York  (N.  Y.)  American  (Regina   Crewe). 
The  Vagabond  King  .  .  .  photographed  en- 
tirely  in  Technicolor,   its   eye-filling  wonders 
never  cease.  Its  prismatic  brilliance  is  a  lyric 
in  color.  Each  setting  is  an  achievement." 
>rovi,ncelR.nHewsJnbu-/—  n(colo,,he 
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"The  Rogue  Song,"  M-G-M.  This  sensational  all-Technicolor  musical  drama  has  intensified  the 
demand  for  color.    LAWRENCE   TIBBETT— CATHERINE   DALE   OWEN. 


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,E    OF     TH  E 

'ECHNICOLO" 
PRODUCTIONS 


BRIDE  OF  THE  REGIMENT,  with  Vivienne  Segal  (First  National);  BRIGHT  LIGHTS, 
with  Dorothy  Mackaill  (First  National);  DIXIANA,  with  Bebe  Daniels  (Radio  Pictures), 
FIFTY   MILLION    FRENCHMEN,  all-star  cast   (Warner  Bros.) ;   FOLLOW  THRU,  with 


■q     c      Charles  "Buddy"  Rogers  and  Nancy  Carroll   (Paramount);  GOOD  NEWS,  all-star 
j  cast  (Metro-Goldwyn-Mayer), Technicolor  Sequences;  GOLDEN  DAWN,  with  Walter 

"3    \  Woolf  and  Vivienne  Segal  (Warner  Bros.);  HELL'S  ANGELS,  with  Ben  Lyon,  James. 


"9- 


Hall,    Jane    Winton    and    Thelma    Todd    (Caddo),  Technicolor  Sequences,-  HOLD 


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O^.  EVERYTHING,  with  Winnie  Lightner,  Georges  Carpentier  and  Joe  E.  Brown  (Warner 
O 

Bros.);   KING   OF   JAZZ,  starring  Paul  Whiteman  (Universal);   LEATHERNECKING, 

with   Eddie  Foy,  Jr.,  Irene  Dunne  and  Benny  Rubin  (Radio),  Technicolor  Sequences; 

i^O°   LOTTERY  BRIDE,  with  Jeanette  MacDonald  (United  Artists),  Technicolor  Sequences,- 

MAMBA,   with    Eleanor    Boardman,    Jean    Hersholt    and    Ralph    Forbes    (Tiffany); 

PARAMOUNT    ON    PARADE,    all-star    cast    (Paramount),  Technicolor   Sequences; 

SHOW    GIRL    IN    HOLLYWOOD,   with    Alice   White   (First   National),  Technicolor 

Sequences,   SONG   OF  THE  WEST,  with  John    Boles   and  Vivienne   Segal  (Warner 

Bros.);    SONG   OF   THE   FLAME,  with    Bernice  Claire    and   Alexander  Gray   (First 


Beautiful  DOROTHY  MACKAILL,  more  charming  than  ever  in 
Technicolor,  scores  one  of  her  greatest  triumphs  in  "BRIGHT 
LIGHTS,"  her   latest  First  National   and  Vitaphone  production. 


>  ■, 


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National)     SWEET  KITTY  BELLAIRS,  with  Claudia    Dell   and  Perry  Askam  (Warner       ^O^e       ,0o^  ^ 

nicolor  Sequences;  THE  MARCH   OF  TIME,  all-star  cast  (Metro-Goldwyn-Mayer),  ^      ^O 


Bros.);  THE  CUCKOOS,  with  Bert  Wheeler,  Robert  Woolsey  and  Dorothy  Lee  (Radio);         ^e 
THE   FLORODORA   GIRL,   starring  Marion  Davies  (Metro-Goldwyn-Mayer),   Tech- 


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Techmcolor  Sequences;  THE  ROGUE  SONG,  with  Lawrence  Tibbett  and  Catherine 

Dale   Owen   (Metro-Goldwyn-Mayer);   THE  SINGER   OF  SEVILLE,  starring   Ramon 

Novarro   (Metro-Goldwyn-Mayer),  Technicolor   Sequences;   THE  TOAST  OF  THE 

LEGION,   with    Bernice   Claire,  Walter  Pidgeon   and   Edward   Everett  Horton  (First 

Nutional) ;  THE  VAGABOND  KING,  starring  Dennis  King,  with  Jeanette  MacDonald         .</"'"    ^\<v"''  -^     fcP 

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°-    i       and  Armida   (Warner   Bros.);   VIENNESE   NIGHTS,   all-star   cast   (Warner  Bros.); 
o     re 

WOMAN  HUNGRY,  with  Sydney  Blackmer  and  Lila  Lee  (First  National) ;  WHOOPEE, 


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starring  Eddie  Cantor  (Samuel  Goldwyn). 


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August   23  ,    1  930 


Motion    Picture    News 


47 


Stop   Us  If  Were   Wrong 


JEAN  HARLOW  made  a  fine  impression 
on  newspaper  and  trade  scribes  at  a  recep- 
tion, which  also  was  attended  by  Ben  Lyon. 
They  are  principals  in  "Hell's  Angels,"  cur- 
rent at  the  Gaiety  and  Criterion.  Another 
visitor  in  New  York  is  Billie  Dove. 

*  *     * 

Paramount  claims  records  broken  with  "Any- 
body's Woman,"  which  is  being  held  over  at 
the  Paramount  in  New  York. 

*  *     * 

What  is  regarded  as  an  unusual  overnight 
rise  to  stardom  is  that  of  Irene  Dunne,  Radio 
Pictures'  contract  player,  who  has  been  award- 
ed the  role  of  Sabra  in  "Cimarron,"  in  sup- 
port of  Richard  Dix. 

*  *     # 

Old  timers  will  get  a  great  kick  out  of  the 
fact  that  Fox  is  to  make  a  talker  of  "East 
Lynne."  Ann  Harding,  the  sophisticated  hero- 
ine of  "Holiday,"  is  to  have  the  lead  with  Con- 
rad Nagcl  and  Clive  Brook  in  the  cast. 

*  *     * 

One  of  the  first  results  of  the  Warner-Ger- 
man tie-up  will  be  production  of  "The  Beggar's 
Opera"  by  Tobis  in  Germany. 

*  *     * 

As  Dave  (Manhattan  Playhouses)  Lustig 
says :  "Don't  let  the  make-up  fool  you,  they're 
actors,  not  stockholders." 

*  *     * 

Tony  Ryan  and  Booker  Clark  of  the  Okla- 
homa City  Fox  exchange  are  the  latest  addi- 
tions to  the  Hall  of  Merit. 

*  *     * 

Eddie  Quillan,  Pathe's  young  comedian,  de- 
clares that  he  won't  mind  if  the  girl  he  mar- 
ries insists  on  having  the  last  word,  just  so 
long  as  she   doesn't   go   0"   reheating   it. 

*  *     * 

Flo  Ziegfeld  and  family  with  Will  Rogers 
were  at  Bedford,  Ore.,  where  they  spent  some 
time  fishing  before  Ziegfeld  returned  to  New 
York  and  Rogers  returned  to  Hollywood  to 
start  in  "Lightnin',"  production  of  which  was 
held  up  until  after  the  fishing  trip. 

*  *     * 

Henry  Clark,  assistant  booker  at  the  Fox 
exchange,  Washington,  has  resigned  to  enter 
the  managerial  school  of  Paramount  Publix. 
He  has  been  succeeded  by  R.  W.  Sparrow, 
who  has  been  with  the  Loew  theatres  in  Rich- 
mond and  Norfolk  and  one  time  was  checker 
at  the  Fox  exchange. 

Enthused  over  the  settlement  of  the  opera- 
tor situation  at  Detroit,  H.  M.  Richey,  busi- 
ness manager  of  the  Michigan  exhibitor  unit, 
arrived    in    Nciv    York    on    Wednesday. 

*  *     * 

Gerald  K.  (Gerry)  Rudolph  gets  a  great 
kick  out  of  the  record  his  chief,  Syd  Abel, 
general  sales  manager,  is  making  with  the 
RCA  Photophone  equipment.  Syd's  record 
is  a  phenomenal  one  in  the  reproducing  equip- 
ment field. 


Lotteries  Banned 

Ottawa — Country  stores,  gift  nights 
and  other  lotteries  have  been  placed 
under  the  ban  of  the  Conservative  gov- 
ernment. Immediately  after  its  vic- 
tory, the  new  government  ordered  lot- 
teries taboo.  Neighborhood  houses 
particularly  are  affected. 


To  Discuss  Problems 

St.    Louis  —  Zoning    schedules,    pro- 
posed new  contract,  Tom  Thumb  com- 
petition and  film  rentals  are  expected 
to  be  chief  topics  of  discussion  when 
exhibitors   of 
eastern    Missouri 
and    southern    Il- 
linois   hold    their 
convention      here 
Sept.  15  and   16. 

Fred  A.  Wehr- 
enberg  is  expect- 
ed to  be  re-elect- 
ed at  the  sessions. 
He  has  been  pres- 
ident for  a  num- 
ber of  years  and 
is  active  in  the 
affairs  of  the  M. 
P.  T.  O.  A.  The 
committee  named 
to  handle  ar- 
rangement for  the 
event  comprises  Louis  K.  Ansell,  Har- 
ry Weiss,  Oscar  C.  Lehr,  treasurer, 
and  Louis  C.  Hehl,  secretary. 


Fred    Wehrenberg 


MOE  LEVY  and  his  go-getting  gang  of 
Minneapolis  Fox  boys  surely  are  hitting 
the  ball  in  their  efforts  to  cop  off  Harley  L. 
Clarke  Week  honors  in  this  year's  battle  for 
business.  Denver,  under  leadership  of  Jim 
Morrison,  veteran  drive  winner,  also  is  making 
a  heavy  assault  on  the  leader  position,  which 
St.  John  has  assumed.  "Jimmy"  Grainger  is 
to  name  the  winners  early  in  October. 

*  *  *  * 

Incidentally,  the  San  Francisco  exchange  is 
showing  its  heels  to  the  rest  of  the  gang  in 
the  accessory  sales  contest. 

*  *    * 

Barney     (Paramount)  Hutchison    postcards 

from   the   Catskills   that  he  is   taking   the  lead 
in  a  vacation  handicap. 

*  *  * 

Another  who  is  getting  the  breaks  is  Gordon 
White,  Educational' s  advertising  and  publicity 
ace,  who  is  spending  his  holiday  in   Ohio. 

Bert  Wheeler  has  come  out  flatly  for  Henry 
Ford  as  a  presidential  candidate — says  he  must 
have  the  makings  of  another  Lincoln.  D.  W. 
Griffith  thought  the  same  when  he  picked  him 

for   "Abe." 

*  *     * 

The  prediction  made  last  year  by  both  D.  W. 
Griffith  and  Douglas  Fairbanks  that  young 
William  Fake-well  was  potential  starring  tim- 
ber has  come  true.  Announcement  from  the 
executives  of  M-G-M  reveals  that  Bakewell  has 
signed  to  a  five-year  contract. 

Frank  Tuttle  has  been  assigned  to  direct 
Clara    Bow    in    "Her    Wedding    Night." 

*  *     * 

Meyer  Fischer,  president  of  the  Fischer 
Film  Exchange,  Cleveland,  and  Mrs.  Fischer 
are  celebrating  their  29th  wedding  anniversary 
by  motoring  through  the  East,. 

All  the  Skirbolls— W.  N.  Skirboll,  distribu- 
tor of  "Ingagi,"  and  H.  R.,  manager  of  the 
Cleveland   Educational  branch,  are  vacationing 

in  Wawasee,  Ind. 

*  *     * 

Frederick  Lonsdale,  who  wrote  Ronald  Col- 
man's  next  starring  vehicle,  is  in  New  York 
in  connection  with  forthcoming  production  of 
several   of   his   plays. 


THE  Motion  Picture  Club  got  a  kick  this 
week  when  in  walked  Moe  Mark,  familiar 
figure  in  the  establishment,  who  has  been  con- 
fined to  his  home  for  many  weeks,  recovering 
from  a  stroke. 

*  #     # 

Maybe  Sam  Zierlcr  isn't  sold  on  the  Tiffany 
franchise  idea!  He's  tickled  over  the  arrange- 
ment xvhich  zvill  result  in  release  of  the  James 
Cruse  product  through  Tiffany. 

*  *     * 

One  of  the  week's  visitors  was  Arthur  O. 
Bachechi,  president  of  the  Bachechi  Amuse- 
ment Co.,  which  operates  the  Ki-Mo  theatre 
at  Albuquerque,  N.  M.    Here  on  product  deals. 

Dave  Badcr,  just  in  from  Europe,  is  en  route 
to  the  coast  to  become  assistant  to  Carl  Laem- 
mle,  pere.  Bader  has  finished  his  research  for 
the  Laemmle  biography  which  John  Drink- 
water  is  to  write.  Publication  probably  by  the 
end  of  the  year. 

Sam  Burger,  who  exchange-manages  M-G-M 
in  the  New  York  territory,  knocked  off  three 
pounds  of  surplus  flesh  at  handball  the  other 
night,  walked  into  the  dining  room  at  the  Mo- 
tion Picture  Club  and  put  two  of  them  on 
again. 

*  *     * 

Dick  Barthelmess  and  the  missus  are  plan- 
ning a  European  trip  after  completion  of  his 
next  picture,  ivhich  goes  into  production  about 
Sept.  15. 

*  *     * 

William  Boyd.,  "The  Volga  Boatman,"  be- 
comes a  modern  skipper  with  purchase  of  a 
60-foot  cabin  cruiser  he  now  is  sporting  on 
the  Coast. 

*  *     * 

Incidentally,  there  is  going  to  have  to  be 
some  kind  of  designation  between  Pathe  Bill 
Boyd,  and  William  Boyd,  the  former  stage* 
players.  As  both  are  capable  performers  they 
may  be  expected  to  attain  new'  prominence 
in  talkers. 

*  *     % 

Sophie  Tucker  is  being  entertained  in  lavish 
fashion  in  London.  Last  Sunday  she  ims  guest 
of  honor  at  the  home  of  the  Duke  of  Man- 
chester. She  now  is  rehearsing  "Follow  a 
Star,"  soon  to  open  in  London. 

*  *     * 

Upon    completion    of    "Best    People"    at    the 

Paramount  New  York  studio,  Ilka  Chase  will 

have    to    choose    between    a    screen    and    stage 

offer. 

$     •%.     $ 

His  role  in  "Social  Errors"  is  the  341st  for 
Guy  Oliver.  He  joins  a  Paramount  cast  headed 
by  Leon  Errol,  Richard  Arlen  and  Mary  Brian. 

*  *     * 

Fox's  new  romantic  team,  Charles  Farrell 
and  Maureen  O'Sullivan,  will  be  introduced 
in  "The  Princess  and  the  Plumber,"  soon  to 
go  into  production  under  direction  of  Hamilton 

MacFadden. 

*  *     * 

William  Powell,  has  returned  from  his  Eu- 
ropean vacation  and  starts  work  soon  at  Holly- 
wood on  his  next  for  Paramount. 


Egotist 


Hollywood  —  Director  Niblo's  son, 
Fred,  Jr.,  is  a  member  of  M-G-M's 
writing  staff,  and  his  office  is  situated 
in  the  midst  of  the  foreign  scribblers 
employed  at  the  studio.  A  sign  on 
young  Fred's  door  reads: 

"English  spoken  here." 


18 


M  olio  n    /'  ic  t  u 


N 


c  w  s 


A  u  g  itst    2  3  ,    19  3  0 


Racine  Theatres 
Playing  in  Red, 
Living  in  Hope 


Racine,  Wis. — Independent  theatres  in 
this  city,  like  those  in  other  towns  in  Wis- 
consin, are  fighting  to  tide  themselves  over 
the  warm  summer  months  in  the  hope  that 
business  will  pick  up  with  the  tall.  Many 
houses  in  the  state  are  playing  in  the  red 
at  the  present  time,  hut  they  are  confident 
that  with  the  advent  of  cooler  weather,  busi- 
ness will  pick  up. 

A  number  of  the  Racine  houses  are  offer- 
ing special  inducements  to  draw  in  busi- 
ness. The  Uptown,  operated  by  the  Racine 
Amusement  Co.,  is  offering  reduced  prices 
between  6:15  and  7  p.  m.  and  advertising 
"All  Can  Afford  'Movies'   Now." 

The  Capitol,  operated  by  the  same  con- 
cern, offers  a  free  ticket  in  its  newspaper 
advertising,  which  is  good  for  one  admis- 
sion with  one  paid  admission  on  Monday 
nights. 

The  Crown  and  Granada,  independent 
houses,  are  making  similar  offers  on  other 
nights  during  the  week  besides  Monday. 
In  addition  they  are  giving  free  glassware 
and  free  dishes  on  other  nights  during  the 
week.  The  Douglas,  another  independent 
house,  has  been  offering  similar  concessions. 


Milwaukee  Showmen  Wait 
Standard  Time  Return 

Milwaukee — RKO's  Palace-Orpheum  has 
dropped  its  prices  affecting  all  perform- 
ances. Prices  have  been  reduced  10  to  25 
cents,  with  a  bottom  price  of  25  and  a  top 
of  50  cents.  RKO's  Riverside  here  has  the 
same  top  and  bottom  prices. 

L.  K.  Brin's  Garden  and  Majestic  are 
the  two  other  houses  in  downtown  Milwau- 
kee to  cut  their  prices  several  months  ago. 
About  15  neighborhood  theatres  of  the  small- 
er class  are  now  charging  10  cents  for  all 
performances,  with  some  asking  15  or  20 
cents  on  special  pictures. 

According  to  Henry  A.  Staab,  executive 
secretary  of  the  Wisconsin  association,  Mil- 
waukee theatres  are  waiting  for  the  return 
to  standard  time,  which  will  take  place  Sept. 
1.  Daylight  saving  time  in  Milwaukee  has 
affected  the  box-office  receipts,  Staab  stated, 
and  four  neighborhood  houses  have  closed 
because  receipts  were  too  low  to  warrant 
continuing,  but  these  theatres  will  reopen 
in  September. 


Hones'  Vigilance  Wins 
Delay  on  New  Fire  Laws 

Seattle — Vigilance  of  James  M.  Hone, 
executive  secretary  of  Allied  Amusement  of 
the  Northwest,  saved  local  theatre  operators 
from  added  "grief"  last  week.  Hone's  close 
interest  in  activities  at  the  Seattle  city 
hall  brought  to  light  some  sections  in  a 
proposed  amendment  to  the  city  fire  code 
that  would  have  been  extremely  detrimental 
to  local  theatre  interests.  Through  Hone's 
speedy  action,  passage  of  the  new  code  was 
delayed  for  the  present,  and  the  theatre 
men  are  to  have  a  hearing  before  the  city 
council  prior  to  that  body's  final  vote  on  the 
matter. 


Australia  Increases  Duty 

Sydney,  Australia — The  government 
grab  on  overseas  remittances  has  long 
been  in  the  air  and  was  expected. 
The  increased  duty  and  primage  came 
as  an  unpleasant  shock  more  especially 
to  independents  who  are  affected  not 
only  by  the  added  cost  the  industry 
has  been  called  upon  to  bear,  but  also 
because  new  wage  taxes  will  neces- 
sarily limit  the  spending  power  of  the 
public.  There  is  this  point  to  be  con- 
sidered as  well.  Although  there  are 
almost  850  silent  houses  running  in 
Australia,  distributors  have  long  main- 
tained that  it  doesn't  pay  to  import 
silent  prints  owing  to  heavy  duty, 
overhead  and  small  returns.  The 
latest  political  poultice  or  footage  will 
obviously  curtail  the  supply  of  silent 
versions  leading  the  smaller  showmen 
who  haven't  yet  wired  to  believe  that 
their  existence  is  seriously  threatened. 


Encouragement  of 
Scenarists  Needed? 


Hollywood — Sponsors  of  good  literature 
and  admirers  of  real  artistic  endeavor  offer 
worth  while  prize  inducements  for  the  pur- 
pose of  promoting  better  drama,  and  the 
same  steps  should  be  taken  to  give  scenario 
writers  incentive  for  greater  things  in  the 
field  of  screen  writing.  This  opinion  was 
voiced  by  Wallace  Smith,  author  and  sce- 
narist, who  believes  that  "the  author  who 
independently  tries  to  write  high-class 
screen  stories  needs  encouragement  similar 
to  that  extended  to  playwrights  if  the  plane 
of  screen  writing  is  to  be  elevated  to  a  bet- 
ter standard. 

"One  might  say  that  the  emolument  he 
receives  from  the  producer  should  suffice, 
but  there  is  a  tremendous  amount  of  in- 
centive for  him  in  the  opportunity  to  earn 
wide  recognition  which  comes  with  the  spe- 
cial and  honorary  selection  of  his  work  by 
these  awards.  The  cinema  is  now  develop- 
ing standards  by  which  scenarios  can  be 
judged  as  to  their  artistic  and  technical  mer- 
it and  this  development  would  be  greatly 
accelerated  by  the  establishment  of  some 
fund  for  a  special  award  each  year,"  con- 
cluded Smith. 


Indiana  Warner  Firm 

Indianapolis — Articles  of  incorporation 
have  been  filed  with  the  secretary  of  state 
by  the  Warner  Brothers  Theatres,  having 
a  principal  place  of  business  in  this  city. 
The  corporation  has  an  initial  capital  stock 
of  200  shares  having  no  declared  par  value 
and  is  formed  to  do  a  general  theatrical 
management  business.  The  first  board  of 
directors  is  composed  of  J.  S.  White,  Ed- 
ward  J.    Boleman   and   Eileen    M.    Scanlon. 


Seeking  "Daddy  Long  Legs" 

Hollywood — Phil  Goldstone  is  trying  to 
obtain  the  rights  to  "Daddy  Long  Legs," 
which  he  will  make  in  talker  form  with 
Anita  Louise,  15-year-old  miss  signed  re- 
cently by  Tiffany,  in  the  featured  spot.  The 
youthful  played  is  said  tci  look  very  much 
iike  Mary  Pickford. 


Capital  Fighting 
Union  Demands; 
Contracts  Expire 


Washington — Musicless  picture  theatres 
in  the  capital  will  be  more  the  rule  than 
the  exception  after  midnight  of  Aug.  31. 
At  that  time  the  agreement  between  the 
theatres  and  the  unions  will  expire  and, 
aside  from  Loew's  Palace  and  the  Fox  the- 
atres, no  effort  will  be  made  to  provide 
for   the   present  employment   of   orchestras. 

The  present  agreement  has  been  in  effect 
tor  three  years  and  contains  a  number  of 
provisions  distasteful  to  the  exhibitors  in 
view  of  the  present  condition  of  business. 
The  Fox  orchestra  numbers  about  35  mem- 
bers  and  that   of   the    Palace   about   20. 

Union  Refuses  Contract 

The  union  officials  have  refused  to  ne- 
gotiate a  new  contract  with  the  managers' 
association,  as  such,  unless  it  is  stated  by 
the  latter  who  are  to  handle  the  matter  and 
who  will  employ  orchestras.  The  man- 
agers thus  far  have  demanded  the  abroga- 
tion of  this  rule  and  of  that  which  sets 
forth  the  minimum  number  of  men  that 
may  be  employed  in  any  house.  The  flat 
scale  is  $75  per  week  with  additional  pay- 
ments for  all  sorts  of  extras.  These  rates 
the   musicians  want   retained. 

Two  weeks'  notice  of  the  abrogation  of 
an  existing  contract  with  the  stage  hands 
also  has  been  served  on  that  union  by  some 
of  the  theatres.  That  will  necessitate  the 
making  of  a  new  trade  pact  which  will  be 
conditioned  on  a  new  set  of  terms. 

Houses  dispensing  with  music  will  em- 
ploy orchestras,  with  such  numbers  of 
members  as  they  deem  desirable,  and  stage 
hands  in  similar  manner  whenever  putting 
on  stage  shows. 


Censorship  Farce  Is 

Continued  by  Anzacs 

Sydney — The  censorship  farce  continues. 
After  banning  "Lummox"  last  week  and 
overriding  the  commonwealth,  authorities 
by  so  doing  the  N.  S.  W.  censorship  body, 
consisting  of  a  police  officer  and  another 
public  servant,  has  called  in  17  productions 
for  review.  Most  likely  film  to  go  by  the 
board  is  "Ship  from  Shanghai,"  which  has 
already  l>een  released  in  about  70  city  and 
suburban  shows. 

Acting  Minister  for  Customs  Frank 
Forde.  in  conference  with  the  exhibitors' 
secretary  and  member  of  the  state  censor- 
ship advisory  committee,  W.  J.  Howe,  heard 
strong  recommendations  for  alterations  to 
the  existing  system  of  censorship,  in  par- 
ticular the  appointment  of  an  appeal  board. 
with  both  distributor  and  exhibitor  repre- 
sentatives. 

"Lummox"  was  given  strong  praise  by 
the  commonwealth  appeal  board  in  defend- 
ing its  action. 


Australian  "Labs"  Boom 

Sydney — Action  of  the  government  in 
raising  the  duty  on  foreign  films  has 
brought  about  unprecedented  activity  in 
Australian  studios.  Several  expect  to  ex- 
pand  considerably. 


August   23  ,    19  3  0 


Motion   P  i  c  t  it  re    News 


49 


Before  the  "Mike" 
In  N.  Y.  Studios 


ABIT  of  chatter  about  the  who  and  why 
at  the  Paramount  New  York  studio: 
Norman  Taurog,  directing  "Manhattan 
Mary."  introducing  a  new  kind  of  handshake 
among  his  cohorts  .  .  .  Ed  Wynn  injecting  a 
bit  of  ad  lib  between  scenes  which  keeps  the 
folks  amused  .  .  .  Lou  Holtz  always  finding  a 
seat  among  the  pretty  little  chorus  gals  .  .  . 
"Ma"  Rogers  asking  her  little  girl  Ginger  what 
she  would  like  for  dinner  .  .  .  the  li'l  chorus 
gal  in  the  corner  sleeping  .  .  .  Earnest  Zatorsky 
emitting  a  catcall  from  the  sound  recording 
cage  .  .  .  Larry  Williams  peeking  through  the 
lens  of  each  camera.  .  .  .  Bill  Miller  and  his  side- 
kick  Bill    Cassell    asking    "When   do    we   eat?" 

*  *     * 

/  red  Newtneyer  directing  "The  Best  People" 
down  on  the  lozver  stage.  Charlie  Birner,  Fred's 
right  hand  man.  trying  to  catch  the  hells  for 
recording  .  .  .  Freddie  Spencer  on  his  first  job 
after  an  illness  .  .  .  Frank  Morgan  running  his 
hand  over  his  blond  hair  .  .  .  George  Folse) 
conferring  with  Newmeyer  on  a  difficult  angle 
shot. 

Victor  Schertzinger  at  the  studio  while  noos- 
papers  .have  him  still  en  route  .  .  .  Xedick's  and 
United  Cigar  get  a  great  break  with  perfect 
reproduction  of  each  set-up  for  "Manhattan 
Mary"  picture  .  .  .  James  R.  Cowan  getting  a 
kick  out  of  the  clowning  antics  of  Lou  Holtz 
and  Ed  Wynn  .  .  .  Peggy  Quis,  script  girl,  ask- 
ing for  a  copy  of  the  issue  with  her  name  in 
it  .  .  .  and  getting  it  .  .  .  Howard  Bretherton 
wearing  specs  while  directing  June  McCloy  in 
a  one-reeler  called  "Laugh  It  Off"  .  .  .  John 
\\  .  Green  playing  the  piano  in  the  orchestra 
which  Jay  Gorney  directs  .  .  .  The  song,  "Fool- 
ish Baby,"  which  June  sings,  was  written  by 
Johnny  Green  and  E.  Y.  Harburg  .  .  .  Walton 
Butterfield,  writer  of  "Laugh  It  Off,"  stroll- 
in  to  see  his  brain  child  in  the  making. 

*  *     * 

Arthur  Cosine  chuckling  over  the  story  we 
wrote  about  his  doings  at  his  Rhinebeck  estate 
.  .  .  The  doorman  asking  "how  come  zee  haven't 
yet  gone  and  the  time  already  eight-thirty ?" 
.  .  .  Al  Wilkie  telling  us  that  Norman  Taurog 
may  he  dropped  from  the  "Board  of  Trustees" 
for  delinquency  .  .  .  Is  Norman's  face  red.' 
.  .  .  Your  sleuth  telling  Bill  Laidlaw,  Jr.  that 
ice  once  pitched  a  baseball  game  against  his 
former  alma    mater,  X.    Y.   Military  Academy. 

*  *     * 

And  at  the  Warner  eastern  Yitaphone  studio: 
Sam  Sax  looking  through  Empeenews  for 
the  reviews  .  .  .  Murray  Roth  conferring  with 
Stanley  Rauh  on  the  treatment  of  a  story  .  .  . 
Ed  Du  Par  with  his  cigarette  holder  in  his 
mouth  .  .  .  minus  the  cigarette  .  .  .  Sam  Marino 
listening  to  his  master's  (Ray  Foster)  voice 
.  .  .  Dick  Willis,  makeup  man,  getting  up  on  a 
chair  to  daub  and  powder  the  visage  of  Oscar 
Ragland  who  stands  about  six  feet  four. 

*  *     * 

Alf  Goulding,  new  director,  is  a  relative  of 
Edmund  .  .  .  Wallace  Sullivan,  newspaperman, 
wrote  a  newspaper  story  for  Walter  Winchell, 
another  newspaperman  .  .  .  Harold  Levey  tell- 
ing us  about  his  new  Buick  .  .  .  Sanford  Abra- 
hams announcing  that  "Purely  an  Accident,"  a 
story  of  the  squared  circle,  written  by  Sam 
Hellman,  Satevepost  writer,  has  been  purchased 
and  will  shortly  be  filmed  .  .  .  That  young  fel- 
low with  the  full-back  shoulders  is  Monroe 
Shaft',  assistant  to  Sam  Sax  .  .  .  Burnet  Her- 
shey,  recently  married,  already  crying  the  "my 
wife  -wants  a  fur  coat  blues"  .  .  .  Jay  Reseller 
operating  the  smaller  blimp  .  .  .  Stuart  Stewart 
with  a  pretty  applicant  in  his  office  and  about 
thirty  more  waiting. 

THE     STUDIO     SLEUTH 


Out  of  Game,  but 
Still  Kicking! 

(  hicago — Hal  Young  is  sponsoring  the 
Port  of  Missing  Exhibitors,  designed  to 
furnish  information  concerning  the  where- 
abouts and  activities  of  exhibitors  who  have 
disappeared  from  the  local  scene.  Here's 
some  help : 

John  Bobeng,  former  manager  of  the 
Armitage,  now  selling  Fords  for  a  Wes1 
Side  agency,  Clyde  Elliott,  former  manager 
of  the  Evanston,  now  managing  novelty 
acts.  (His  most  recent  was  the  Hunter 
Bros.,  endurance  flyers.)  Joe  Friedman, 
manager  of  the  celebrated  Players'  Ex- 
change here  at  one  time,  now  selling  se- 
curities on  La  Salle  St.  A.  F.  Gregory, 
formerly  of  Gregory  and  Bernasek  Theatre 
Corp.  building  apartments  in  the  west  sub- 
urbs. Frank  Evans,  former  manager  of  the 
La  Grange,  selling  lobby  acts  on  the  West 
Coast. 


Taylor  Presides  at 

"U»  District  Meet 

Chicago — A  district  sales  meeting  of  Uni- 
versal branch  managers  was  held  here 
Saturday.  Representatives  from  St.  Louis, 
.Milwaukee,  St.  Paul,  Des  Moines,  Kansas 
(  i'\ ,  Denver,  Detroit,  Indianapolis  and  Chi- 
cago were  in  attendance  at  the  meeting, 
which  was  presided  over  by  Harry  Tay- 
lor, western  sales  director.  Sales  policies 
affecting  the  company's  new  product  were 
discussed. 


Morris  Stein  Appointed 
To  Toronto  District  Post 

Toronto — First  shakeup  of  managers  of 
the  Famous  Canadian  Corp.  chain  since  its 
absorption  by  Paramount  Publix,  affect  the 
Tivoli  and  Imperial  here.  Morris  Stein  of 
the  latter  has  been  named  supervisor  of 
theatres  in  the  Toronto  district  and  is  suc- 
ceeded by  Thomas  Daley,  for  years  in 
charge  of  the  Tivoli.  James  Lynch,  manager 
of  the  Runnymede  and  formerly  of  Regina, 
is  new  manager  of  the  Tivoli,  while  W.  G. 
Griffiths  has  succeeded  him  at  the  Runny- 
mede. 


Postpone  Productions 

Hollywood — Since  the  introduction  of 
talkers,  there  has  been  a  great  increase  in 
the  number  of  pictures  abandoned  while 
still  in  script  form.  M-G-M  has  laid  aside 
plans  to  re-make  "Never  the  Twain  Shall 
Meet"  until  satisfactory  script  can  be  se- 
secured,  and  Director  Lionel  Barrymore 
will  be  given  another  assignment.  A  few 
months  ago,  this  company  also  shelved  the 
story  on  "Oliver  Twist."  First  National  has 
discontinued  preparations  for  the  re-make 
of   "Captain   Blood." 


High   and   how 
On  Music  Row 


Walton  Butterfield 

Writing  and  Directing 

SHORT  SUBJECTS  FOR 
PARAMOUNT 


rp>HE  predictions  of  the  boys  who  were  left 
1  behind  when  most  of  their  co-writers  were 
signed  to  go  to  the  Coast  have  proved  to  be 
more  than  merely  a  case  of  "sour  grapes."  The 
songsters  who  have  returned  to  what  is  left  of 
tin  pan  alley  include  Al  Bryan,  M.  K.  Jerome, 
Ed  G.  Nelson,  J.  Russel  Robinson,  Pete  Wend- 
ling,  the  Washington,  Magidson  &  Cleary 
trio,  Con  Conrad,  Max  Rich  and  Abner  Silver. 
And  with  Warners  having  bought  out  several 
contracts,  it  looks  like  there  will  be  another 
grand   homecoming   of    the    prodigal    songsters. 

*  *     * 

According  to  Sam  Serwcr,  energetic  impre- 
sario for  Warner  music  subsidiaries,  there  is  a 
Mardi  Gras  spirit  prevailing  among  the  Wit- 
mark  fold  due  to  the  fact  that  Witmark  'will 
publish  the  songs  from  the  nez^  Al  Jolson  pic- 
ture. "Big  Boy."  The  songs  are:  "Tomorrow 
Is  Another  Day."  "Liza  Lee,"  "Little  Sun- 
shine" and  "Hooray  for  Baby  and  Me,"  writ- 
ten by  the  two  teams  of  Mitchell,  Cottier  & 
Meyer  and  Green  &  Slept.  "Dancing  With 
Tears  in  My  Eyes,"  no  doubt,  is  another  cause 
for  gaiety  for   the   Witmark  disciples. 

*  *     * 

A  merger  of  two  famous  "tin  alleys"  has 
been  consummated  in  the  establishing  of  the 
new  music  publishing  firm  of  Green  &  Green 
(John  and  Mac),  who  incidentally  are  brothers 
of  Buddy  Green.  Johnny  Green,  who  was  for- 
merly a  strong  contender  for  the  bantamweight 
championship  of  the  world,  has  forsaken  "tin 
ear  alley"  for  "tin  pan  alley"  and  already  has 
a  hit  song  in  his  firm's/  initial  venture,  "Oh, 
How  I  Cried  the  Morning  After,"  written  by 
Will  Gould,  newspaper  cartoonist. 

*  *     * 

Ager,  Yellen  &  Bornstein  have  just  started 
a  campaign  on  "Loving  You,"  by  Jack  Yellen 
and  Ted  Shapiro,  zvriters  of  "If  I  Had  You" 
and  "I  Like  a  Little  Girl  Like  That"  by  Mil- 
ton Ager  and  Jack  Yellen.  Meaniuhile  "Song 
of  the  Dawn,"  from  Paul  Whiteman's  "King 
of  Jazz."  still  ranks  high  in  sales. 

*  *     * 

She  may  not  be  one  of  the  big  buyers  of 
sheet  music,  but  Nancy  Carroll  sure  does  love 
the  song,  "Exactly  Like  You,"  written  by  Dor- 
othy Fields  and  Jimmy  McHugh  and  pub- 
lished by  Shapiro-Bernstein.  How  do  we 
know  ?  Well,  during  the  filming  of  Miss  Car- 
roll's latest  picture  at  the  Paramount  New 
York    studio    she    was    heard    to    sing    nothin' 

else  but. 

*  *     * 

Jean  Herbert,  popular  song  ivriter  and  for 
the  past  year  special  material  writer  for  all 
DeSylva,  Brozvn  &  Henderson  songs,  has  term- 
inated his  contract  and  may  join  the  staff  of 
a  neiv  low-priced  music  concern  headed  by 
Arthur  Carter.  Jean's  writings  have  filled 
three  volumes. 

*  *     * 

Louis  Bernstein,  president  of  Shapiro-Bern- 
stein, has  just  come  back  from  a  two-week  va- 
cation at  Lake  Placid  where  he  acquired  a 
healthy  coat  of  tan. 

*  *     * 

.  Ifter  many  years  at  231  11'.  40th  Street,  the 
business  executive  offices  of  Leo  Feist,  Inc.. 
have  moz'cd  ta  the  twelfth  floor  of  the  Carl 
Fischer  building  at  56  Cooper  Square. 

*  *     * 

With  an  enviable  record,  the  result  of  a 
series  of  successive  hits  including  "Singin'  in 
the  Rain,"  "The  Pagan  Love  Song,"  "Should 
I,"  "Chant  of  the  Jungle,"  "Moon  Is  Low" 
and  "Anchors  Aweigh,"  Robbins  Music  Corp. 
has  another  sure-fire  tune  in  "Just  a  Little 
Closer,"  theme  song  of  the  M-G-M  production, 
"Remote  Control."  Howard  Johnson  and  Joe 
Mever  are  the  writers.  PINCUS. 


50 


Motion   Picture    News 


August    23  ,    1930 


\X71TJf.  interviews,  lecture  engagements  and 
*  luncheons,  the  Russian  movie  director,  Ser- 
gei Eisenstein,  is  being  welcomed  to  the  country. 
Mr.  Eisenstein  has  been  loaned  by  the  Soviet 
Government  to  that  old  radical  "roup,  Paramount, 
and  he  had  hardly  set  foot  on  our  Republican 
soil  before  he  was  spanned  for  banquets  and 
speeches  and  toured  around  the  town  in  Rolls- 
Royces  by  the  local  proletariat.  The  Amtorg 
Trading  Company,  the  Amkino  Movie  Company 
and  even  their  government  may  be  suffering  un- 
der the  delusion  that  this  sudden  dancing  in  the 
street  over  Russian  art  is  merely  a  prelude  to  a 
local  revolution,  but  if  they  have  followed  our 
enthusiasm  during  the  post-war  period  they  may 
discover  that  we  have  passed  rapidly  from  Mali 

Jong  and   the    promotion  of   Negro  art   into  a        

Soviet  trance  without  danger  to  the  Republican 
party,  and  Mr.  Eisenstein  would  do  well  to  sell 
short  while  the  market  is  high. 

While  I  do  not  share  the  local  opinion  that 
Eisenstein  is  the  messiah  of  the  infant  industry, 
his  work  has  been  so  little  distributed  over  the 
country  it  deserves  praise.  His  latest  produc- 
tion. "Old  and  New,"  is  by  far  the  best  thing 
he  has  done.  It  is  admittedly  propaganda,  a 
lecture  to  the  slow-witted  habitats  of  the  steppes 
on  the  blessings  of  co-operative  farming.  Eisen- 
stein makes  it  palatable  as  possible  by  group- 
ing faces  and  figures  against  setting  suns,  de- 
cayed hovels ;  and  it  is  this  knack  of  design 
and  photography  that  has  brought  him  deserv- 
ing fame.  His  method  is  simple — his  charac- 
ters are  used  as  dummies,  pigments  in  his  color 
scheme.  However,  Murnau  used  practically  the 
same  method  in  "Sunrise" ;  and  Chaplin,  with 
old-fashioned  equipment,  was  seeking  this  effect 
in  "A  Woman  of  Paris."  If  the  best  directors 
in  Hollywood  were  given  carte  blanche,  allowed 
to  pick  their  cast  from  the  population  of  the 
entire  country  as  the  Soviet  allows  its  number 
one  director,  there  is  little  doubt  that  Lubitsch, 
Vidor,  and  a  half  dozen  men  could  give  the 
Russians  real  competition  at  their  own  game. 

While  Eisenstein  does  not  possess  a  startling 
new  technique,  the  present  Russian  hysteria  has 
so  affected  the  producers  they  will  let  him  work 
unhindered  on  the  Gold  Coast,  and  whatever 
he  does  will  be  worth  seeing.  To  me  the  sight 
of  hundreds  of  International  Harvesters  turned 
over  to  millions  of  farmers  producing  crops 
co-operatively  was  more  significant  than  the 
beautiful  designs  of  Eisenstein,  and  if  you  want 
a  good  tip  on  the  next  war  to  end  competition, 
try  to  see  "Old  and  New."- — Judge. 

The  average  motion  picture  star,  in 
this  day  of  quality  film  production, 
makes  about  three  pictures  a  year  and 
five  marriages. — N.  Y.  Post. 

If  Clara  Bow  is  Brooklyn's  bonfire,  there's 
a  new  girl  out  in  Hollywood  who  is  Brook- 
lyn's bubbling  blaze.    . 

Laura  Lee  is  a  laughing  Lorelei,  a  slim  and 
pepful  little  blonde  with  enthusiasm  that  bub- 
bles inexhaustibly  without  getting  on  one's 
nerves. 

Nothing    so    far    lias    daunted    her    galloping 

spirits,   and   she   tackles   work  and   long  hours 

with   as   little   reluctance   as  a   starving  chorus 

girl   attacking  a  filet  mignon. — Baltimore  Sun. 

*     *     * 


say 


uainf 


Obey  That  Impulse 

How  should  a  gallant  ex-husband 
feel  when  his  ex-wife  announces  to 
the  world  at  large  that  she  would  not 
be  averse  to  a  re-marriage? 

That  is  the  problem  confronting 
Alexander  Korda  at  present.  His 
beautiful  divorced  wife,  Maria  Corda, 
who  is  in  London,  has  told  representa- 
tives of  the  press  that  she  would  re- 
marry Alexander  if  he  is  willing. 

Now,  Mrs.  Post,  what  should  he  do? 
— Screen  Play  Secrets. 


Shhh,  Not  So  Loud 

A  young  couple,  entertaining  a 
prim  and  slightly  absent-minded  maid- 
en aunt  from  Nebraska,  were  aston- 
ished and  aghast  the  other  night  when, 
some  one  mentioning  speakeasies,  the 
dear  old  lady  brightened  and  was  sud- 
denly all  interest.  "Oh!  Speakeasies, 
yes.  I've  always  wanted  to  see  one. 
Do  you  suppose  we  could  go  to  one 
while  I'm  on  here?  I  understand," 
she  continued,  and  allowed  her 
hearers  to  relax,  "they're  so  much 
better  than  the  old  silent  movies." — 
New  Yorker. 


ONE  of  the  things  that  the  producer  and 
agents  should  work  out  is  some  of  the  ex- 
isting contracts  between  actors  and  agents 
which  are  causing  certain  artists  to  lose  work 
because  their  agents  are  not  in  the  "In  Good" 
class  with  the  studios. 

Some  artists  have  been  out  of  work  for  al- 
most a  year,  and  have  asked  for  their  release 
from  their  agents,  and  have  been  refused.  This, 
we  feel,  is  a  restraint  of  trade,  and  should  be 
stopped  if  there  is  to  be  a  more  mutual  under- 
standing between  all  concerned. 

Chiseling  agents  who  have  too  many  artists 
on  their  lists,  should  free  themselves  of  some 
of  these  contracts,  before  they  hit  back  at  them 
and  drag  them  down  into  the  category  of  "in- 
bad  agents,"  with  both  studios  and  artists. 

Actors  are  entitled  to  make  a  living,  and  if 
an  agent  or  representative  finds  him  or  herself 
in-bad,  and  they  can't  help  their  artists,  they 
ought  to  be  big  enough  to  pass  them  along  to 
some  one  else,  or  at  least  split  the  commissions 
with  the  agents  who  can  put  over  the  deals. — 
Fihnograph,  Hollywood. 


Lots  of  changes  in  movieland,  but  we 
still  have  with  us  the  Sprocket  brothers, 
Feed  and  Intermittent. — Scott's,  Tampa, 
Fla. 

*     *     * 


Constance  Bennett  wields  more  power  and 
authority  at  the  studios  than  any  unstarred 
player  who  ever  hit  Hollywood.  The  beautiful 
Ex  of  Phil  Plant  is  having  her  O.  K.  and  O. 
Nay  on  stories,  directors,  and  even  her  sup- 
porting cast. 

She  is  under  contract  to  Pathe,  but  her  au- 
thority holds  equally  good  on  other  lots. — Mo- 
tion Picture  Classic. 


Maybe  the  world  lost  a  good  critic 
when  Lillian  Roth  became  an  actress. 
She  says  that  her  only  objection  to 
the  picture,  "With  Byrd  at  the  South 
Pole,"  is  that  there  is  no  heavy  in  it, 
outside  of  the  underwear. 

On  the  other  hand,  maybe  it  is  just 
as  well  that  Lillian  became  an  ac- 
tress.— Los   Angeles   Herald. 


HOLLYWOOD  is  fast  becoming  the  literati 
center  of  the  world  if  the  number  of 
writers  gathered  there  means  anything.  The 
end  of  the  rainbow,  with  the  big  pot  of  gold 
at  the  end,  is  here  and  authors  and  playwrights 
are  not  bashful  in  dipping  in.  These  days  of 
talkies  and  the  culture  which  picture  producers 
are  endeavoring  to  inject  into  them  are  bring- 
ing more  and  more  writers  to  the  Coast. 

Under  the  nose  of  every  playwright  and  au- 
thor who  has  made  a  reputation  for  himself,  a 
contract  is  being  held.  Not  for  long,  because 
they  are  snapped  up  sooner  than  that. 

Their  motto  is  that  it  is  better  to  be  riding 
down  Hollywood  Boulevard  in  a  Rolls  Royce, 
thinking  up  dialogue  and  scripts,  than  writing 
the  great  American  novel  elsewhere.  Famous 
names  cover  the  doors  of  all  scenario  depart- 
ments and  best  sellers  and  second  edition  au- 
thors simply  litter  the  lots. — Syracuse  (N  V.) 
Herald. 

Greta  Garbo  seems  to  be  anything 
but  a  favorite  out  West,  where  she 
holds  herself  coolly  aloof  from  every- 
body and  everything,  and  indulges  in 
absolutely   nothing. — Baltimore  Sun. 


Eddie  Cantor.  His  name  isn't  Eddie  and  it 
isn't  Cantor.    It's  Izzy  Iskowitch.    .    .    . 

In  five  minutes  he  plans  more  things  to  do 
than  could  be  executed  in   five  years.    .    .    . 

Is  fussy  about  food.  Eats  with  an  eye  to 
calories  and  vitamins.  Is  especially  fond  of 
salami  and  frankfurters,  but  isn't  allowed  to 
eat  them. 

When  working  before  a  microphone  or 
making  a  record  he  feels  depressed  because  an 
audience  can't  see  his  eyes. 

Has  a  passion  for  purple  striped  underwear 
and  hats.   .   .    . 

Rehearses  all  his  new  songs  and  comedy  be- 
fore a  mirror.  When  he  makes  himself  laugh, 
he  believes  he's   funny.    .    .    . 

He  hates  bad  wine,  bad  women  and  bad 
songs.    Especially  bad  songs.    .    .    . 

He  would  love  to  be  a  strong  man.  Is  al- 
ways running  to  a  doctor  for  something  or 
other. — Skolsky  in  N.  Y.  News. 


The  love  of  money  is  also  th-e  root  of 
all  industry. — Publishers'  Syndicate. 


With  the  talkie  at  25  cents  low,  why  a  novel 
at  $2.50? 

So  the  talkies  get  the  patronage. 

Paying  two  dollars  and  a  half  for  a  novel 
to  be  read  once  and  given  away  or  thrown 
away  seems  to  the  average  reader  an  excessive 
cost  and  deters  many  from  buying. — Commer- 
cial &  Financial  Chronicle.  N.   Y. 


According  to  a  cinema  proprietor, 
warm  weather  makes  people  disinclined 
to  go  to  the  talkies.  Another  thing  that 
makes  people  disinclined  to  go  to  the 
talkies  is  going  to  certain  talkies. — The 
I  lumorist,   London. 


August   23,    1930 


Motion    Picture   News 


51 


/J/Yed% 
*PS  tiffed 


U"  J.  Rembusch  has  broken  into  the  limelight 
*■  •  again  by  charging  that  Calvin  Coolidge, 
while  President,  was  responsible,  "that  the 
country  is  divided  into  two  classes,  of  million- 
aire and  billionaire  lords  and  poverty-stricken 
paupers."  He  also  takes  a  shot  at  the  Hays 
organization,  charging  that  it  has  become  in  a 
sense  a  bandit  monopoly  and  that  it  has  driven 
the   independent  producer   from   the  field. 

Rembush  has  been  more  or  less  notorious  in 
the  industry  for  a  score  of  years.  He  has  been 
on  every  side  of  every  question  that  has  arisen 
and  he  has  the  proud  distinction  of  never  hav- 
ing stayed  put  on  any.  He  has  never  shown 
any  of  the  qualities  of  leadership,  rather  those 
of  the  common  scold,  the  fellow  that  can  al- 
ways suggest  a  way  of  pulling  down,  but  never 
building  up.    .    ,   . 

The  men  of  vision  in  this  industry  are  real- 
izing now  as  never  before  that  tyranny  and 
oppression  can  not  permanently  prevail  and  that 
the  exhibitor  upon  whose  back  the  industry 
rests  must  get  a  square  deal  or  all  will  go 
down  in  ruin  together. — M.  P.  Record,  Seattle. 


The  wise  picture  star  saves  his 
money  against  the  day  when  there  is 
a  slump  in  his  career. — Baltimore 
News. 

*    *     * 

The  biggest  laugh  Ike  St.  Johns,  now  as- 
sistant producer  under  the  Laemmle  banner,  got 
this  twelve-month  was  when  he  read  in  Odd 
Mclntyre's  column  that  he'd  been  on  the  wagon 
for  five  years. — N.  Y.  News. 


The  latest  movie  about  the  Broadway 
barons  is  called  "The  Czar  of  Broad- 
way." The  dialogue  sounds  as  though  it 
had  been  written  by  a  Hearst  newsboy 
on  a  heroin  jag. — Judge. 


After  some  18  years,  I  am  still  wondering 
why  some  exhibitors  and  their  divisional  su- 
periors fail  to  differentiate  between  a  picture 
deserving  of  exploitation  and  increased  adver- 
tising and  those  which  are  not. 

Repeatedly,  in  the  past  and  in  the  present, 
I  have  seen  high-pressure  tactics  employed  to 
put  over  a  picture  which  was  below  average. 
Stunts  and  tie-ups  which  should  have  been 
saved  for  a  superior  product  have  been  wasted 
upon  weak  programs ;  true,  they  may  have 
netted  newspaper  space,  and  brought  a  few 
hundred  people  to  the  box  office.  But,  if  you 
ask  me,  they  were  merely  a  few  hundred  more 
to  be  disappointed. 

Chain  executives,  seeking  the  reason  for  red 
entries,  mighty  study  the  appropriations  for 
newspaper  advertising.  To  splurge  on  weak 
sisters  is  as  suicidal  as  to  use  uniform  space 
for  good,  bad  and  indifferent  pictures.  The 
fixed  advertising  appropriation  is  a  curse.— 
Bahn  in  Syracuse  Herald. 


A  new  popular  song  is  called  "That's 
All."  But  the  trouble  is  that  it  isn't; 
there  are  bound  to  be  lots  more. — 
Humorist,  London. 


"Sho,  Sho,  Mr.  Chaplin" 

Charlie  Chaplin's  favorite  amuse- 
ment is  playing  tennis.  He  has  been 
known  to  let  production  go  hang  for 
an  indefinite  period  while  shooting  a 
picture  just  to  get  in  some  extra  hours 
on  the  courts.  But  he  thoroughly  de- 
spises losing.  In  tennis  as  in  the 
making  of  comedies  he  can  not  bear 
to  have  another  name  before  his  own. 

The  fact  is  that  Charlie  doesn't  play 
a  hangup  game,  hence  his  opponents 
have  to  be  hand-picked.  There  are 
three  Hollywood  Japanese  who  are  his 
favorite  antagonists.  He  trims  them 
with  satisfying  regularity.  In  fact, 
they  don't  dare  beat  the  great  come- 
dian because  if  they  do  they  will  lose 
their  jobs. — iV.   Y.  News. 


IN  adapting  the  play,  "Let  Us  Be  Gay,"  to 
the  screen,  the  producers  followed  the  law 
of  the  movies  and  sacrificed  subtlety  in  an 
earnest  effort  to  produce  a  box-office  hit  for 
theatre  owners  in  the  great  open  spaces  where 
men  are  men  and  comedy  is  a  kick  in  the 
pants.  We  often  wonder  how  producers  arrive 
at  conclusions  about  just  what  should  be  done 
to  a  particularly  clever  bit  of  dialog  or  busi- 
ness to  make  it  suitable  for  the  movies.  Proba- 
bly they  try  it  out  on  one  of  the  executives 
and  then  simplify  it  until  he  can  get  it. — Life. 


Now  that  night  baseball  has  arrived, 
zve  can't  expect  any  further  innovation 
in  the  way  of  night  novelties  except 
sleep. — Chatham   (Ont.)    News. 


This  (Polly)  Moran  lady  seems  to  tickle  the 
fat  ladies,  but  she  is  the  most  clumsy  and  un- 
talented  woman  I  have  seen  in  years  and  she 
is  no  more  in  a  class  with  war-horse  (Marie) 
Dressier  than  Joe  E.  Brown  can  compare  with 
W.  C.  Fields. — Lorents  in  Judge. 


Being  out  of  a  job  is  an  endurance 
test  which  brings  no  offers  from  the 
newspapers  and  motion  picture  peo- 
ple.— Shoe  &  Leather  Reporter,  Bos- 
ton. 

"Things  are  terrible  in  Hollywood  now," 
observes  Al  Klein.  "Jobs  are  so  scarce  out 
there  that  it's  nothing  but  the  survival  of  the 
ittest."  .   .  . 

That's  nothing  to  what  is  happening  in  the 
Broadway  night  clubs,  Mr.  Klein.  Things  are 
so  tough  in  most  of  the  clubs  that  even  the 
ginger  ale  is  being  cut. — N.  Y.  News. 


Mr.  Charles  Chaplin  will  be  delighted 
that,  in  spite  of  the  infrequency  of  his 
films,  it  is  evident  that  people  still  re- 
member him. — London  Opinion. 


P\  O  you  remember  the  good  old  days,  years  and 
years  and  years  ago,  it  seems,  when  Broad- 
way was  lined  with  picture  houses  that  played  the 
old-fashioned  silent  "movies" ;  when  theatre  or- 
chestras were  orchestras  and  not  tinny,  honking 
machines,  and  when  the  silent  captions  expressed 
gentle  platitudes  which  no  up-to-date  "talkies" 
actor  would  dare  murmur  to  a  sound-recording 
machine?  The  days  of  Mary  Pickford  and  of 
Charlie  Chaplin  and  of  Valentino ;  the  days  when 
the  horsemen  rode  across  the  plains  limned  against 
a  Western  sky  too  perfect  for  life  and  much  too 
remote  for  any  sound  accompaniment  ?  Sure,  we 
all  remember  them,  and  David  Belasco  says  the 
good  old  days  are  coming  back. 

Mr.  Belasco,  in  fact,  says  that  the  talking 
pictures  are  going  out.  We  doubt  that.  The 
"talkies"  are  still  in  their  infancy,  and  it  is  a 
little  early  to  predict  what  they  may  be  when 
they  grow  up.  All  we  are  sure  of  is  that  some 
of  us  welcome  the  occasional  opportunities  to 
see  the  old  silent  films  and  that  the  producers 
may  well  discover  that  their  sudden,  hysterical 
decision  to  cut  out  all  the  "mutes"  and  devote 
themselves  exclusively  to  talking  pictures  was 
a  mistake.  "If  I  were  younger  and  had  plenty 
of  money,"  says  Mr.  Belasco,  "I  would  go  into 
the  production  of  silent  pictures.  That  is  the 
great  field  for  the  right  man  today.  .  .  .  The 
silent  picture  was  one  of  the  most  interesting 
developments  in  the  field  of  entertainment.  It 
has  deteriorated  from  an  art  to  a  nuisance  with 
the  introduction  of  the  'squawker'."  There 
seem  still  to  be  some  thousands  who  rush  night- 
ly to  listen  to  the  "nuisances" ;  but  Mr.  Belasco 
is  surely  right  that  the  novelty  of  sound  has 
worn  off  and  that  there  is  a  public  for  good, 
straight  "movies."  Within  a  year  or  two,  we 
have  little  doubt,  some  of  the  Hollywood  pro- 
ducers will  believe  it,  too,  and  try  it  out.  And 
the  public  which  will  respond  will  not  be  mere- 
ly the  public  which  always  responds  to  the  call 
of  curious,  oldtime  stuff — it  will  include  also  a 
vast  public  that  was  awakening  to  a  new  film 
art. 

The  most  curious  thing  about  it  is  that  those 
good  old  days  before  the  "talkies,"  the  days 
of  the  early  American  era  on  the  screen,  were 
still  with  us  less  than  two  years  ago. — N .  Y . 
Herald-Tribune. 


A  large  golf  ball  isn't  the,  answer  to  our 
game.  What  we  need  is  larger  cups. — Phila. 
Inquirer. 

*  *     * 

Unless  we  mistake  the  motion  picture  weather 
indications,  the  industry  is  in  for  some  rough 
and  stormy  traveling  the  coming  year  at  the 
hands  of  reformers  and  those  eager  to  dip  in 
the  finances  of  the  industry  on  tax  matters,  etc. 

The  past  few  months  large  and  influential 
conventions  have  gone  on  record  throughout  the 
entire  United  States,  in  one  or  more  ways,  con- 
demning certain  elements  of  our  every-day  life, 
but  always  a  stab  at  the  motion  pictures. — Pa- 
cific Coast  Exhibitor,  'Frisco. 

#  *     # 

Nowadays  silent  pictures  are  only  a 
memory.  And  the  talkie  producers 
seem  to  be  drawing  on  the  memory. — 
Judge. 


Blase  Hollywood  (?) 

Miss  America! 

Florida  is  in  the  throes  of  a  fright- 
ful panic  because  it  has  been  discov- 
ered that  the  young  lady  whose  legs 
won  the  first  prize  as  "Miss  America" 
wasn't  a  "miss"  at  all;  but  was  a 
divorcee  from   Texas. 

In  Hollywood  we  are  much  less 
fussy  about  such  things.  We  do  not 
attempt  to  follow  them  through  the 
varied  convolutions  of  their  divorces 
and  marriages.  We  call  them  "miss" 
to  the  bitter  end. — Los  Angeles  Times. 


oz 


.1/  o  t  i  o  n    Picture    News 


August   23 ,    19  30 


THE' 


Projectionists'  Round  Table 


A.C.  Current  and  Voltage — According  to  the 
representation  of  D.C.  current  and  voltage,  any 
value,  whatever  it  may  be  remains  constant. 
Hence,  if  some  device  is  arranged  whereby 
the  magnitude  of  current  of  voltage  may  be 
measured,  it  will  indicate  a  steady  reading.  If 
it  is  a  device  which  employs  a  needle  or  pointer 
which  deflects  according  to  the  intensity  of  the 
voltage  or  the  value  of  the  current  that  deflec- 
tion will  remain  steady  because  the  voltage  is 
steady. 

A  comparison  between  the  voltage  and  cur- 
rent curves,  if  we  may  call  them  by  that  name, 
of  the  D.C.  and  the  A.C.  system  is  very  apt 
to  raise  the  issue  relating  to  A.C.  current.  Ac- 
cording to  the  wave  form,  the  current  or  volt- 
age, whichever  is  being  considered,  is  steady 
but  for  an  instant.  It  is  continually  varying 
between  zero  and  maximum.  The  fact  that  the 
direction  of  flow  reverses  can  be  classed  as 
secondary  at  this  time.  We  can  appreciate  that 
a  steady  amount  of  current  will  do  a  certain 
amount  of  work,  cause  a  certain  amount  of  heat 
in  a  wire.  But  what  about  a  varying  current ; 
a  current  which  remains  constant  at  one  value 
but  for  a  moment?  If  we  so  choose  we  can  also 
include  the  possible  effect  of  a  current  which 
is  continually  changing  its  direction  of  flow. 
Hence  two  questions  arise.  First,  the  means 
of  determining  the  work  done  and  second,  the 
effect  of  the  current  reversal. 

We  know  that  A.C.  does  work.  We  see  that 
every  day  in  various  forms.  This  is  accomp- 
lished despite  the  fact  that  during  each  cycle 
of  current  starting  at  zero,  we  have  two  points 
of  maximum  potential  and  three  points  of  zero 
potential.  There  must  be  some  value  of  voltage 
or  current  which  would  be  the  effeefwe  value  or 
the  value  recognized  as  representing  that  which 
causes  work  to  be  done  or  does  work.  The 
method  of  arriving  at  a  definite  numerical  basis 
for  a  certain  value  of  current  or  voltage  is  to 
consider  the  heat  generated  bv  the  current  flow- 
ing through  a  resistance.  The  reason  for  this 
is  the  same  which  allows  the  designation  of  the 
potential  values  and  which  allows  a  comparison 
between  D.C.  and  A.C.     In  words  it  is : 

The  heat  produced  in  a  resistance  is  indepen- 
dent of  the  direction  of  the  current  flotv.  This 
is  known  in  Joule's  law.  It  clears  up  the  ques- 
tion caused  by  the  reversal  of  the  current.  Ac- 
cording to  the  above,  the  heat  generated  in  a 
resistance  is  not  influenced  by  the  direction  of 
the  flow  of  the  current  through  that  resistance. 
This,  of  course,  means  that  it  is  not  influenced 
by  the  way  the  potential  is  applied  to  that  re- 
sistance, whether  one  end  is  positive  or  nega- 
tive. No  matter  what  the  direction  of  the  cur- 
rent, the  heat  generated  remains  the  same  as- 
suming that  a  definite  value  of  current  is  being 
considered. 

Now,  one  need  not  be  an  engineer  to  appre- 
ciate that  if  a  source  which  is  causing  heat 
varies  in  a  definite  manner  in  a  definite  period 
of  time,  the  heat  generated  will  likewise  vary. 
If  a  source  of  alternating  current  causing  cur- 
rent such  as  that  shown  in  figure  43  is  connect- 
ed to  a  resistance  and,  if  we  grant  that  heat  is 
generated,  the  degree  of  heat  will  naturally 
vary.  If  any  one  amount  of  current  will  cause 
a  certain  amount  of  heat,  variation  in  current 
will  cause  variation  in  heat  or  temperature. 
If    this    temperature    is    interpreted    to    signify 


.By  John  F.  Rider, 


illumination  of  a  lamp  filament,  variation  in 
current  will  cause  variation  and  heat  and  con- 
current will  cause  variation  in  heat  and  con- 
sequents variation  in  temperature  of  the  fila- 
relatively  simple  to  comprehend  that  two  other 
items  must  be  considered  in  this   phenomenon. 

First,  the  device  or  structure  being  heated, 
and  second,  the  periodicity  of  the  variation.  If 
the  structure  being  heated  is  such  that  once 
heated  it  retains  its  heat  for  a  long  time,  in- 
stantaneous variations  in  temperature  will  have 
very  little  effect.  This  is  so  because  once 
heated  the  structure  retains  its  heat  during  the 
period  that  the  current  is  decreasing.  Such  is 
evident  in  the  normal  electric  iron  operated 
from  the  A.C.  mains. 

As  to  lamps,  there  is  an  instantaneous  varia- 
tion in  temperature,  but  because  of  the  very 
short  period  between  the  increase  and  decrease 
of  current  upon  60  cycle  lines  the  eye  does  not 


4s 


V 


-aaaaA- 

R 


FIG.  44  A 

discern  a  fluctuation.  Such  fluctuation,  how- 
ever, is  evident  when  lights  are  operated  upon 
25  cycle  lines.  Operation  of  lights  upon  such 
lines  results  in  a  definite  and  annoying  flicker. 

Based  upon  the  relation  between  heat  gen- 
erated and  current  flow  it  is  possible  to  com- 
pare A.C.  with  D.C.  In  other  words,  a  con- 
stant value  D.C.  current  will  produce  a  certain 
definite  amount  of  heat  in  a  specified  resistance. 
If  alternating  current  of  a  certain  peak  or 
maximum  value  will  cause  the  same  amount  of 
heat  in  a  certain  resistance,  it  is  possible  to  de- 
cide upon  the  effective  value  of  that  current 
by  comparing  it  with  the  magnitude  of  D.C. 
The  value  of  alternating  current  will  naturally 
lie  between  zero  and  maximum.  It  cannot  be 
the  latter  because  the  current  is  at  that  value 
for  but  an  instant.  Since  the  A.C.  current 
produces  the  same  heat  as  a  definite  amount 
of  D.C, '  the  magnitude  of  the  D.C.  current 
in  question  can  be  applied  as  being  the  effective- 
value  of  the  alternating  current.    Thus, 

An  alternating  current  is  said  to  ha/ve  an  ef- 
fective value  of  1  amtpere  if  it  produces  the 
same  heating  effect  as  1  ampere  of  direct  cur- 
rent. 

Now,  we  can  make  several  statements  based 
upon  the  above  law  of  comparison.  First, 
that  the  effective  value  represents  work.  Sec- 
ond, that  there  is  a  definite  relation  between 
the  peak  and  the  effective  values,  since  one  rep- 
resents the  moment  of  maximum  current  and 
heat  and  the  other  represents  a  value  which 
includes  all  the  moments.  This  value  is  not  the 
average  value  of  current. 


The  aforementioned  law  is  also  related  to 
another,  that, 

The  heat  generated  in  a  resistance  is  propor- 
tional to  the  square  of  the  current.  From  this 
we  can  solve  for  the  effective  value  of  current 
and  also  show  the  relation  between  the  peak  and 
the  effective  value.  While  these  two  quantities 
are  allied,  the  peak  value  is  of  little  consequence 
when  working  with  current,  for  reasons  which 
will  be  stated,  but  the  relation  between  peak  and 
effective  values  of  voltage  is  of  greater  conse- 
quence. The  peak  value  of  voltage  has  great 
destructive  powers. 

Let  us  now  combine  the  law  relative  to  heat 
and  direction  of  current  flow  and  the  relation 
between  heat  and  current.     We  show  in  Figure 

44  a  cycle  of  alternating  current.  I  in  is  the 
maximum,  or  peak  value  of  current.  If  this 
current  is  caused  to  flow  through  a  resistance 
R  as  in  Figure  44A,  the  power  in  A'  at  the 
point  Im  will  be 

I;;rR 
At  some  other  instance,  sav  T,  the  power  will 
be 

r2R 

If  we  select  another  point,  say  /",  then  the 
power  in  R  will  be 

I"2R 
This  power  is,  of  course,  converted  into  heat, 
and  by  virtue  of  the  law  previously  stated  we 
can  draw  a  curve  to  show  the  power  in  the  cir- 
cuit or  for  that  matter  the  heat  in  R  during 
the  complete  cycle.     This  is   shown   in   Figure 

45  as  the  heavy  line  always  above  the  zero  line. 
The  reason  for  this  is  that  the  power  or  the 
heat  in  R  is  not  influenced  by  the  direction  of 
the  current.  Suppose  that  we  now  subdivide 
an  alternation  into  say  60  divisions  of  3  degrees 
each,  there  being  180  degrees  in  each  alterna- 
tion.   If  w?e  call  these  values  ii,  i»,  i3,  u 

etc.,  the  average  rate  at  which  power  is  con- 
verted into  heat  would  then  be  the  average  or 
ii2R,  i22R,  is'-R,  ii-R,  etc.  .  This  is  the  same  as 
the  average  of      (ii2+i22-r-i:>2+ii2)    x   R.     Then 

PR  =  average  (ii2+i22+i32+i.2)  x  R  (40) 
and 

I  —  V  average   (ii24-is2+is2+i*2)  (41) 

This  value  of  I  is  the  effective  value  of  current ; 
or  the  effective  value  of  current  is  equal  to  the 
square  root  of  the  mean  of  the  squares  of  the 
instantaneous  values  of  current.  Let  us  see 
just  what  this  means.  With  a  definite  maxi- 
mum value  for  /,  the  value  of  i  is 

i   =    Im    sin   <p (42)  ^ 

and  if  we  mark  off  five  values  for  <p,  say  15°, 
30°,  45°,  60°  and  75°  and  know  the  value  of  7m 
we  can  determine  the  effective  value  of  cur- 
rent. As  is  evident  in  equation  (42)  the  instan- 
taneous values  of  current  vary  with  respect  to 
Im  as  the  sin  of  the  angle.  Let  us  say  that  the 
maximum  current  Im  is  1  ampere.  (This  is  not 
the  equivalent  of  1  ampere  D.C.  as  far  as  heat- 
ing effect  is  concerned).  According  to  a  table 
of  sines  and  cosines  (contained  in  all  mathe- 
matical and  engineering  handbooks)  sin  15°  = 
.2588.  sin  30°=  .50.  sin  45°  =  .707,  sin  60°  = 
.866  and  sin  75°  =  .9659  and  since 

i  =  I„,  sin  </> 
the  instantaneous  value  of  current  for  i  at  <p  = 
15°  is 

( c  'ontinued  on  next  page ) 


This  Is  Lesson  13  in  The  Rider  Series  on  Sound  Projection 


^s 


August    23 ,    19  3  0 


M  otion   P  i  c  t  u  re    News 


53 


-THE- 


Projectionists' 
Round   Table 

=  By  John  F.  Rider  = 


(Continued   from  preceding   page) 

u  =  1  x  .2588 
=  .2588 
and,  according  to  the  same  method  of  calcula- 
tion and  substituting  the  sin  of  the  various 
angles  into  equation  42,  the  instantaneous  values 
of  current  for  the  degrees  stated,  with  a  maxi- 
mum of  1  ampere  are 

is  =  .50 

it  =  707 

i,  =  .855 

i6  =  .9659 
To  solve  for  the  effective  value  we  must  deter- 
mine the  mean  of  the  squares  of  the  instantan- 
eous values  of  current.  Hence,  we  must  square 
the  values  of  ii,  i^,  'u, ....etc.  We  do  this  and 
the  following  are  the  quantities 

ii2  =  .067 

i22  =  .25 

ia2  =  .499 

u2  =  .75 

U2  =  .94 
and  the  sum  of  the  squares  is  2.506,  which  we 
may  say  is  2.50.  It  now  is  necessary  to  deter- 
mine the  arithmetical  mean  or  simple  average 
of  the  sum  of  the  squares.  We  selected  five 
points  along  the  curve  in  one  alternation. 
Hence,  we  divide  the  total  bv  5  or 

2.50  /  5  =  .5 

The  effective  value  of  current  is  equal  to  the 
square  root  of  the  mean  of  the  squares  of  the 
instantaneous  values,  or 

I  eff  =  V-5 

=  .707  ampere. 
(If  one  attempts  to  check  the  above  computa- 
tions he  will  find  a  slight  discrepancy  in  the 
values  selected  as  the  squares  of  the  instantane- 
ous values.  In  order  to  arrive  at  the  exact 
value  it  is  necessary  to  compute  the  instantane- 
ous values  of  current  for  very  minute  varia- 
tions or  fractions  of  a  degree.  The  above, 
however,  is  sufficient  for  our  purpose.) 

Accordingly,  it  is  possible  to  state  that 

I  eff  =  U  .707  (43) 

The  solution  completed  in  equation  43  is  the 
most  important  consideration,  that  is  the  .707 
relation.  Hence,  alternating  current  with  a 
maximum  or  peak  value  of  1  ampere  will  pro- 
duce the  same  heat  in  a  resistance  as  .707  am- 
peres D.C.  or  the  effective  value  of  that  cur- 
rent is  .707  ampere.  The  above  relation  may 
be  expressed  in  another  manner  without  solv- 
ing for  the  squares  of  the  instantaneous  values 
or 


(44) 


I  eff  =  I,„  /  V2 

=  0.707  I,„ 

Whatever  the  expression,  the  multiplying  fac- 
tor .707  applies  only  to  a  sin  wave,  and,  by  vir- 
tue of  the  design  of  modern  indicating  instru- 
ments, is  the  value  shown  upon  the  meter.     In 


FIG.  46 


other  words,  an  alternating  current  meter  in- 
dicates effective  values  of  current.  If  a  meter 
indicates  .5  ampere,  that  value  is  the  effective 
value  of  current.  The  maximum  or  peak  value 
would  be  higher,  but  of  no  consequence.  While 
the  multiplying  factor  .707  applies  only  to  a 
sine  wave,  the  meter  indicates  the  effective 
value  no  matter  what  the  shape  of  the  wave. 
This  matter  of  complex  waveform  will  be  dealt 
with  later  in  the  course. 

Knowing  the  effective  value  of  current,  as  in- 


dicated upon  a  meter  it  is  a  simple  matter  to 
compute  the  peak  or  maximum  value.     It  is 

Im  =  I  eff  x  V2  =  I  eff  x  1.414        (45) 
Thus,  an  effective  value  of  1  ampere  means  a 
peak  or  maximum  value  of 

1   x   1.414  =   1.414  ampere. 

The  relation  between  peak  and  effective  values 
of  alternating  current  exists  when  voltage  is 
involved,  and 

E  eff  =   Em   /  V2   =   E,„  x   .707  (46a) 

and 

Em  =  E  ««  x  V2  =  E  eff  x  1.414         (47) 
Thus,  a  maximum  voltage  of  1,000  volts  A.C. 
means    an   effective   voltage   of   707   volts,    the 
value  which  would  be  indicated  upon  an  A.C. 
voltmeter. 

While  current  heats  a  conductor,  the  effec- 
tive  value   is   the   important   item.     In   voltage 


POWER 


CURRENT 


FI6.45 

considerations,  however,  we  are  obliged  to  con- 
sider both  the  peak  and  the  effective  values.  To 
distinguish  between  the  two  we  can  say  that 
the  effective  value  is  the  quantity  representative 
of  the  work  being  accomplished,  but  the  peak 
value  can  do  harm  unless  recognized.  Poten- 
tial has  the  power  of  breaking  down  insulation, 
arcing  across  an  open  space,  etc.,  and  one  must 
recognize  the  fact  that  the  peak  or  maximum 
value  of  potential  can  rupture  insulation  just 
as  easily  as  the  effective  value.  It  is,  therefore, 
imperative  to  remember  when  working  with 
devices  subject  to  injury  by  potential  that  the 
maximum  potential  in  the  circuit  is  greater 
than  that  indicated  upon  the  voltmeter.  Thus 
devices  subject  to  potential  must  be  selected  to 
withstand  the  peak  potential  and  not  the  effec- 
tive value.  Such  devices  are  vacuum  tubes,  con- 
densers, insulation,  etc. 

It  might  be  well  at  this  time  to  elaborate  a 
bit  upon  the  relation  between  peak  and  effective 
values  of  potential  and  potential  operated  de- 
vices. One  can  readily  realize  that  every  de- 
vice which  carries  current  is  at  the  same  time 
subjected  to  potential  strains.  But  if  the  op- 
eration of  the  device  depends  upon  the  heating 
property  of  the  peak,  value  of  voltage  is  of  lit- 
tle consequence.  This  is  true  because  the  peak 
value  of  voltage  applied  to  that  device  causes 
the  flow  of  a  peak  value  of  current,  but  it  is  the 
effective  value  of  current  which  does  the  work, 
hence  the  peak  value  of  voltage  is  automatically 
discounted. 

If,  however,  the  effective  value  of  voltage  is 
so  great  that  it  causes  an  excessive  effective 
value  of  current  to  flow  through  the  conductor, 
damage  due  to  excessive  heating  because  of  the 
high  current  will  result.  As  an  example  we 
can  consider  an  ordinary  amplifying  tube  fila- 
ment operated  at  2.25  volts  and  1.75  amperes. 
These  are  the  effective  or  root  mean  square 
(r.m.s)  values.  The  ter,m  root  mean  square 
is  another  expression  for  effective  value  based 
upon  the  method  of  deriving  at  the  effective 
value ;  viz,  the  square  root  of  the  mean  of  the 
squares  of   the   instantaneous  values. 

Referring  again  to  the  filament  mentioned, 
the  current  rating  of  1.75  amperes  is  based  upon 
the  selection  of  the  filament  that  its  current 
carrying  capacity  and  the  correct  temperature 
at  this  value  of  current  flow.     The  voltage  is, 


of  course,  due  to  the  resistance  of  the  filament 
and  the  pressure  required  to  cause  the  correct 
value  of  current  flow  through  the  filament.  The 
peak  value  of  current  in  this  circuit  is 

I„,  =  1.75  x  1.414 
=  2.474  amperes 
and  the  peak  or  maximum  value  of  potential  is 
according  to  equation  47 

Em  =  2.25  x  1.414 
=  3.18  volts 

If  the  effective  value  of  voltage  is  increased 
to  say  5  volts,  the  current  through  the  filament 
will  be  increased  to  such  an  extent  that  the  ex- 
cessive heat  will  burn  out  the  filament.  The 
high  voltage  causes  the  high  current  flow,  but 
the  damage  is  due  to  the  excessive  heat  gen- 
erated in  the  filament  and  not  to  the  disruptive 
powers  of  the  voltage. 

On  the  other  hand,  let  us  consider  a  voltage 
applied  between  two  points  which  are  separated 
by  means  of  a  later  or  rubber  or  linen  paper, 
the  insulation  between  two  wires  in  a  cable, 
as  shown  in  Figures  46  and  46A.  The  latter 
figure  shows  a  cross-section  view  of  the  paper 
surrounding  the  two  wires.  As  was  stated  in 
one  of  the  early  lessons  devoted  to  matter, 
the  insulation  property  of  a  material  is  due  to 
the  electronic  affinity  of  the  atom.  The  elec- 
tron in  the  atom  is  moved  or  displaced  but  the 
affinity  is  so  great  that  the  electron  cannot 
move  from  atom  to  atom.  That  is,  unless  the 
potential  is  so  great  as  to  break  down  that 
structure. 

The  potential  found  across  the  wires  1  and  2 
separated  by  the  insulation  3  and  4  causes  a 
displacement  of  the  electrons  in  that  insulator. 
This  value  of  potential  is,  of  course,  the  limit 
allowed  by  the  design  of  the  wire  cable.  Not 
so  much  the  current  carrying  capacity  of  the 
wires  themselves  but  the  insulating  properties 
or  dielectric  properties  of  the  separating  medi- 
ums 3  and  4.  Suppose  that  the  voltage  rating 
is  600  volts  r.m.s.  This  means  that  the  peak 
value  of  voltage  in  the  circuit  according  to  equa- 
tion 47  will  be  848.8  volts. 

Rating  the  cable  at  600  volts  r.m.s.  automatic- 
ally includes  the  peak  voltage  of  848.8  volts. 
If  we  now  increase  the  effective  value  to  say, 
850  volts,  the  peak  or  maximum  voltage  in- 
creases to  approximately  1,200  volts.  The  fact 
that  the  voltage  has  been  increased  does  not 
necessarily  mean  that  the  current  will  likewise 
be  increased.      Some  device  may  be   connected 


r — \ 


14 

!  FIG46A 


to  that  cable  which  consumes  less  current  than 
the  original  device  operated  at  600  volts  r.m.s., 
but  the  fact  that  the  potential  has  been  in- 
creased to  850  volts  r.m.s.  and  the  peak  value  is 
1.200  volts  would  rupture  the  insulation. 

The  cable,  because  of  the  600  volt  r.m.s.  spe- 
cification, can  withstand  850  volts  peak,  but  the 
new  peak  of  1,200  volts  is  in  excess  of  the  rat- 
ing and  damage  is  probable.  Hence  the  rup- 
turing influence  of  the  peak  voltage.  Other 
examples  of  the  above  in  connection  with  vacu- 
um tubes  will  be  quoted  later. 


Raymon  at  Omaha 

Omaha — M.  A.  Raymon,  formerly  man- 
ager of  the  Warner  Exchange  at  Dallas, 
has  assumed  a  similar  position  here.  His 
predecessor,  Mike  Comer,  has  gone  to  Des 
Moines. 


Sapiro  in  Milk  Business 

Aaron  Sapiro,  head  of  the  erstwhile  New 
York  booking  combine,  now  is  doing  or- 
ganization work  among  independent  milk 
dealers  of  New  York. 


Paramount  Buys  Building 

^  Paramount  Publix  has  increased  its  Times 
Square  holdings  through  acquisition  of  the 
big  building  at   153  West  44th  St. 


54 


Motion    Picture    News 


August    23 ,    19  3  0 


Opinions    on     Pictures 


Abraham  Lincoln 

(  /  'iiiicd   .  Irtists) 
A  Real  Document 

(Reviewed   by   Charles   F.   Hynes) 

DW.  GRIFFITH  has  made  a  real  picture 
.  out  of  the  life  of  Abo  Lincoln.  He 
gauged  it  on  the  basis  of  the  anecdotes  and 
the  human  interest  of  "Lincoln,  the  Man."  A 
great  story  it  is,  ably  acted  by  Walter  Huston, 
who   chalks   up   a    personal    triumph. 

Una  Merkel,  new  screen  player,  deserves 
worlds  of  credit  for  her  fine  work  in  this 
picture.  Her  role  of  Ann  Rutledge  is  a 
classic.  She  rates  plenty  of  praise  and  the 
part  should  make  her  as  a  player  of  the  Lil- 
lian Gish  type. 

But  to  get  back  to  Huston.  He  gives  the 
role  all  the  Lincoln  resolution,  all  of  the 
humor  of  the  part.  He  is  a  human  Lincoln, 
who  will  appeal  to  all  classes.  There  are 
many  of  the  old  Lincoln  anecdotes  and  a  num- 
ber   of    thrilling    incidents. 

The  story  details  the  career  of  Lincoln  from 
his  birth  to  Civil  War  days.  All  of  the  pathos 
and  humor  are  brought  in  with  a  typical 
Griffith  touch,  and  the  result  is  a  picture  of 
pathos  and  sweep,  which  gives  it  a  highly 
favorable  comparison  with  other  Griffith  pic- 
tures. 

This  one's  success  depends  upon  its  presenta- 
tion. With  class  audiences,  it  should  be  100 
per  cent.  It's  a  $2  picture  and,  presented 
that   way,  it  will  prove  a  big  hit. 

With  regular  picture-goers  the  appeal  is 
doubtful,  for  they  probably  will  be  mislead 
by  the  title  and  theme.  However,  once  in  they 
should  be  big  boosters  for  the  picture,  for  few 
red-blooded  Americans  can  resist  its  appeal. 

The  picture  is  episodic,  but  it  carries  along 
the  story  of  the  rail  splitter  who  became  presi- 
dent when  the  country  was  going  through  its 
worst  crisis.  A  feminine  slant  is  injected  by 
the  playing  up  of  Mary  Todd  as  an  ambitious 
woman  who  helped  Lincoln  in  his  march  to 
the  presidency. 

There  is  strong  appeal  to  the  south  in  the 
characterization  of  the  war  time  president 
whose  conciliatory  attitude  toward  the  "rebels" 
presaged  a  satisfactory  settlement  of  the 
slavery  issue.  His  insistence  that  Gen.  Robert 
E.  Lee  and  Jefferson  Davis  should  escape  ex- 
ecution undoubtedly  will  find  a  welcoming 
echo  in  the  South.  So,  too,  the  fine  portrayal 
of  Lee  by  Hobart  Bosworth  should  meet  with 
strong   southern  response. 

A  fine  perception  of  symbolic  incidentals, 
which  help  carry  along  the  action,  and  a  real 
Griffith  finish,  which  will  bring  tears  to  even 
the  most-hardened  film-goers,  give  this  a 
great  send-off.  Because  of  this,  it  should  build 
in  its  various  runs  throughout  the  country. 
Accordingly,  exhibitors  should  give  unusual 
thought  and  attention  to  the  film's  opening. 
Dispel  the  thought  that  it  is  an  educational  or 
a  straight  biography  and  sell  it  on  the  basis 
of  entertainment.  Some  of  the  direction 
touches   injected   by   Griffith   are  breath-taking. 

A   musical  short  will  round  out   a  fine   bill. 

Produced  by  Joseph  M.  Schenck.  Distributed  by 
United  Artists.  Directed  by  D.  W.  Griffith.  Adapted 
by  Stephen  Vincent  Bcnet.  Story  and  production  ad- 
visor, John  W.  Considine,  Jr.  Continuity  and  dialogue 
by  Stephen  Vincent  Benet.  Edited  by  James  Smith 
and  Hal  C.  Kern.  Associate  dialogue  director,  Har- 
ry Stubbs.  Sound  recorder,  Harold  Witt.  Produc- 
tion manager,  O.  O.  Dull.  Photographed  by  Karl 
Struss.  Length  8,704  ft.  Release  date,  Nov.  16. 
Running    time,    105    minutes. 

THE    CAST 

Mid-Wife Lucille    La    Verne 

Tom    Lincoln W.    L.   Thome 

Nancy    Hanks    Lincoln Helen    Freeman 

( I  tint Otto    Hoffman 

Mm, .ham     Lincoln Walter    Huston 

Armstrong Edgar    Deering 

Ann    Rutledge Una    Merkel 

n's     Employer Russell     Simpson 

Sheriff Charles     Crockett 

Todd     Lincoln Kay     Hammond 

\1i  s.     Edwards Helen    Ware 

en     \     Douglas E,   Alyu    \\ 


Service! 

Reviews  of  the  majority  of  features 
reaching  Broadway's  screens  appear 
in  MOTION  PICTURE  NEWS  many 
weeks  before  their  initial  appearance 
on  New  York's  main  stem. 

Theatre  owners  keeping  a  close 
touch  on  new  product,  particularly 
New  York  premieres,  will  find  the 
chart  below  an  aid  in  ascertaining 
dates  of  issues  in  which  THE  NEWS 
reviewed  productions  in  the  group  of 
current   openings: 


PRODUCTION 


REVIEW 
DATE 


Abraham  Lincoln This  issue 

Anybody's  Woman    August  16 

Common  Clay    June  21 

Dancing  Sweeties  June  14 

Eyes  of  the  World  This  issue 

Hell's  Angels   June  7 

Matrimonial  Bed  August  9 

Moby  Dick   August  16 

Monte  Carlo  August  9 

Raffles   August  2 

Romance   August  2 

Rain  or  Shine July  26 

The  Storm   This  issue 

Way  Out  West August  9 


Herndon Jason    Robards 

Tad    Lincoln    Gordon    Thorpe 

John     Wilkes     Booth Ian     Keith 

John   Hay... Cameron   Prudhomme 

General    Scott James    Bradbury,    Sr. 

Young     Soldier Jimmie     Eagle 

General     Grant Fred     Warren 

Secretary    of    War    Stanton Oscar    Apfel 

General  Sheridan Frank  Campeau 

General    Lee Hobart    Bosworth 

Colonel     Marshall Henry     B.    Walthall 


The  Storm 

(Universal) 

Disappointing 

(Reviewed  by  Red  Kami) 

PRESUMABLY  a  yarn  of  the  great  open 
spaces  and  primitive  passions,  "The 
Storm"  peters  out  into  pretty  mild  stuff  be- 
fore the  inevitable  and  expected  fade-out. 
Describing  it  as  of  program  calibre  is  the  best 
this  reviewer  can  give  it. 

Pictorially  beautiful  and  often  noteworthy 
in  the  effectiveness  of  its  sound  storm  effects, 
dramatically  what  might  have  easily  proven 
to  be  a  forceful  yarn  of  conflict  in  emotions 
isn't  there.  Perhaps  William  Wyler  caught 
the  essentials  in  his  direction.  Maybe  the 
cutting  room  floor  is  the  place  to  turn  for 
the  real  yarn  of  how  this  went  wrpng.  The 
screen  hasn't   got   it. 

The  central  situation  finds  Lupe  Velez, 
French-Canadian  and  primitive,  snowed  in  for 
the  Northwoods  winter  with  Paul "  Cavanagh 
and  William  Boyd.  It's  the  old  stuff  about 
the  man — in  this  case,  men — and  the  woman. 
You  know  at  every  turn  what's  going  to 
happen. 

It  does.  Both  chaps,  good  friends,  fall  for 
the  girl.  Cavanagh  is  English  and  city  bred 
and  wants  the  girl  as  a  plaything.  Boyd,  the 
strong  silent  type  of  fellow,  is  willing  to 
marry  her.  The  girl  is  attracted  to  both,  but 
really  loves  Boyd.  But  when  on  one  stormy 
night  Cavanagh  crosses  the  deadline  chalked 
across  Lupe  Velez's  door  by  Boyd  the  trouble 
begins.  Because  Lupe  loves  Boyd  and  is 
afraid  he  will  kill  Cavanagh  she  yields  to  the 
latter  only  to  be  discovered  by  Boyd  who 
proceeds  to  leave  at  the  height  of  the  storm. 
Cavanagh  lies  his  way  through,  is  made  to 
realize  by  Lupe  what  a  rotter  he  is  and  starts 
out  after  his  friend.  He  does  something  or 
other  out  where  the  snowflakes  fly  and  brings 


Boyd  back.  Presumably  he  has  rescued  him 
but  how  and  from  what  the  spectator  has  one 
tough  time  trying  to  dope  out.  The  director 
piled  the  snow  stuff  on  so  heavily  that  keep- 
ing the  action  of  the  two  figures  apart  proves 
impossible. 

There  are  occasional  flashes  of  nice  comedy 
relief,  but  the  vital  situation  wherein  the  con- 
flict assumes  form  in  the  minds  of  the  two 
men  is  handled  only  sketchily  and  without 
conviction.  It's  exactly  there  that  the  director 
lost  out. 

Miss  Velez  does  her  usual  work  and  that 
isn't  throwing  any  surplus  laurel  wreaths  in 
her  direction.  Cavanagh  gives  the  best  per- 
formance of  the  troupe,  while  Boyd  does  only 
moderately  well  in  a  part  that  called  for  fine 
delineations  in  character  blending.  The  storm 
effects  are  excellent  and  the  camera  work 
exquisite. 

Needs  plenty  and  strong  short  subject  sup- 
port. Fast-moving  comedy  will  help  ap- 
preciably. 

Produced  and  distributed  by  Universal.  Directed  by 
William  Wyler.  From  play  of  same  name  by  Lang- 
don  McCormick.  Dia'ogue  by  Wells  Root.  Adapta- 
tion by  Charles  Logue.  Photographed  by  Aivin 
Wyckoff.  Length,  7,203  feet.  Running  time,  80 
mins.      Release    date,    June    22. 

THE    CAST 

Manette    Fachard Lupe    Velez 

Dave     Stewart Paul     Cavanagh 

Burr    Winton William    Boyd 

Jacques    Fachard Alphonz    Ethier 

Johnny Ernie     S.     Adams 

Bar  L  Ranch 

(Big  Four) 

Good  Western 

(Reviewed  by  Robert  Hage) 

GIVE  a  big  hand  to  the  producers  of  this 
independent  western  talker.  It's  the  most 
human  "cow  opera"  we've  seen  in  many 
months,  the  conventional  story  has  been  de- 
veloped with  so  many  new  twists  that  it  seems 
almost  logical,  the  director  has  eliminated  any 
semblance  of  padding  and  imparted  an  air  of 
naturalness  to  every  sequence,  real  humor  has 
been  injected  into  it,  the  cast  at  no  time  over- 
acts  and   the   recording   is   exceptionally   good. 

This  picture  should  prove  a  welcome  relief 
to  the  addicts  of  western  pictures  who  have 
grown  weary  of  seeing  the  same  old  plot  dish- 
ed out  in  the  same  old  way  week  after  week. 
The  customary  chases  across  the  mesa  which 
eat  up  most  of  the  footage  in  the  ordinary 
outdoor  opus  are  held  down  to  a  minimum 
here,  but  the  picture's  chief  characteristic  is 
its  casual  tempo.  Director  Harry  Webb  has 
not  attempted  to  set  a  frantic  pace  to  justify 
any  blurbs  about  "packed  with  action."  He 
achieves  the  same  end  by  fading  out  sequences 
quickly  and  the  story  moves  along  without 
jerkiness. 

The  recording  imparts  a  further  touch  of 
realism.  No  cocoanut-shell  effects  are  dubbed 
in  when  horsemen  appear  on  the  horizon.  The 
beat  of  the  hoofs  is  not  heard  until  the  riders 
are  actually  within  earshot.  It's  a  western 
without  theatrics. 

The  story  itself  is  of  the  cattle-rustling  type, 
and  Buffalo  Bill,  Jr.,  and  Wally  Wales  carry 
their  roles  without  posing.  Yakima  Canutt 
nets  a  number  of  real  laughs  and  Betty  Baker 
tills  the  feminine  lead  acceptably.  She  is  easj 
to  look  at,  although  in  need  of  more  experience 
before  the  camera. 

The  picture's  appeal  should  be  wider  than 
that  of  the  run-of-the-mine  western. 

Balance  with  musical  shorts. 

Presented  by  F.  E.  Douglas,  Distributed  by  Big 
Four.  Directed  by  Harry  Webb.  Story  by  Bennett 
R.  Cohen.  Adapted  by  Carl  Krusada.  Edited  by 
Fred  Bain.  Photographed  by  William  Nobles.  Sound 
engineer,  George  Lowerry.  Length,  5,400  feet.  Run- 
ning time.  57  minutes.  Release  date,  July  28. 
THE   CAST 

Bob  Tvler   Buffalo  Bill.  Jr. 

Gene    Polk    Betty    Baker 

frank    Kellog    Wally    Wales 

Barney    McCool    Ben  Corbett 

Steve     Yakima    Canutt 


August   23,   19  3  0 


Motion    Picture    News 


S5 


Opinions    On    Pictures 


Outside  the  Law 

( Universal) 

Sluggish 

(Reviewed  by  Bill  Crouch) 

THIS  talker,  a  remake  of  a  silent  picture 
by  the  same  name,  starts  out  slowly  and 
continues  at  a  sluggish  rate  throughout.  The 
silent  version,  as  the  talker,  was  directed  by 
Tod  Browning,  who  for  some  reason  or  other 
fails  to  get  the  piece  moving  at  a  tempo  fast 
enough  to  make  the  picture  entertaining.  Per- 
haps the  fault  lies  in  the  dialogue,  which  is  so 
profuse  that  it  holds  up  action  in  almost  every 
scene. 

The  story  is  laid  in  a  coast  city  where  Owen 
Moore  and  Mary  Nolan,  a  couple  of  crooks, 
are  making  plans  to  pull  a  bank  robbery.  Moore 
has  a  job  at  the  bank  playing  the  part  of  a 
dummy  which  operates  in  the  window  as  an 
advertising  gag.  Mary  is  employed  in  a  cheap 
honky  tonk. 

Edward  G.  Robinson,  the  gang  leader,  sees 
Moore  in  the  bank  and  asks  him  to  call  and 
see  him.  He  tells  Moore  he  is  wise  to  the  game 
and  that  Moore  will  have  to  split  with  him  or 
he  will  squeal.  Moore  refuses.  Robinson  has 
also  been  making  a  play  for  Miss  Nolan,  but 
she  gives  him  the  air. 

One  night  Moore  by  "mistake"  is  locked  in 
the  bank.  He  robs  the  safe  of  $500,000  and 
escapes  with  Mary's  help.  How  in  this  day 
of  time-locks  and  alarms  a  huge  bank  vault 
is  robbed  without  tools  is  a  mystery  the  audi- 
ence alone  must  solve. 

Moore  and  Miss  Nolan  hide  in  an  apartment 
until  time  for  a  getaway  is  ripe.  Robinson, 
searching  for  their  hiding  place,  finally  dis- 
covers it  and  makes  a  call.  As  he  tries  to  enter 
the  place  he  is  discovered  by  one  of  the  per- 
sons who  lives  in  the  apartment,  a  police  cap- 
tain. Robinson  shoots  the  officer  and  is  wound- 
ed. He  breaks  into  the  place  and  tries  to  find 
the  money.  Moore,  in  the  meantime,  has  dis- 
covered the  policeman  is  the  father  of  a  young- 
ster to  whom  he  has  become  attached.  Moore, 
to  avenge  the  kid's  day,  beats  up  Robinson 
and  then,  disregarding  a  possible  escape,  calls 
a  doctor  and  awaits  the  arrival  of  police. 

Miss  Nolan,  softened  by  her  interest  in  the 
child,  stays  with  Moore  and  when  the  police 
come  they  surrender.  When  brought  to  trial 
they  are  given  a  light  sentence  because  they 
stood  by  the  wounded  policeman,  and  the  fade- 
out  finds  them  in  each  other's  arms  ready  to  go 
straight  when  they  are  freed  from  prison. 

Moore  and  Robinson  give  the  best  portrayals. 
Miss  Nolan's  work  is  spotty.  At  times  she  is 
very  good  and  other  times  she  over-acts  great- 
ly. The  child,  Delmar  Watson,  is  outstanding 
and  steals  every  scene  he  is  in.  Several  very 
absurd  bits  of  acting  are  to  be  found  in  the 
picture,  but  they  may  be  cut  out  before  final 
release.  Cutting  may  also  speed  up  the  action 
in  spots,  which  is  most  necessary.  DeWitt 
Jennings  and  Rockcliffe  Fellowes  do  good  work 
in  the  cast.  Okay  for  pop  price  runs  and  split 
week  spots,  but  needs  heavy  plugging. 
Use  good  comedies   and   cartoons   here. 

Produced  and  distributed  by  Universal.  Directed  by 
Tod  Browning.  Story  and  dialogue  by  Tod  Browning 
and  Garrett  Fort.  Photographed  by  Rov  Overbaugb. 
Edited  by  Milton  Carruth.  Length  7,116  feet.  Running 
time  79  minutes.   Release  date,  Sept.   18. 

THE   CAST 

Connie     Mary    Nolan 

Cobra     Edward     G.     Robinson 

Fingers    O'Dell     Owen    Moore 

Jake      Edwin     Sturgis 

Humpy      John     George 

The   Kid    Delmar   Watson 

Police    Captain     De    Witt    Jennings 

Officer    O'Reilly Rockcliffe    Fellowes 

District    Attorney    Frank    Burke 

Assistant      Sydney     Bracey 


If  8  a  Pleasure 

British  and  Dominion  Film  comes 
through  with  a  clever  farce  in  "One 
Embarassing  Night,"  the  film  adapta- 
tion of  "Rookery  Nook."  The  picture 
is  a  good  example  of  what  British 
producers  can  do.  and  should  find  a 
ready  reception  with  American  exhibi- 
tors. There  are  some  good  comedy 
twists  and  a  fine  cast  to  put  this  over. 

HYNES 


Captain  Applejack 

(Warners) 

Amusing 

(Reviewed  by  Don  Ashbaugh) 

THIS  former  stage  play  and  silent  picture 
has  been  made  into  a  talker  that  rates  as 
average  fare.  It  has  a  goodly  number  of  laughs 
and  humorous  situations  as  well  as  some  mo- 
ments that  are  dramatic.  Except  for  one  se- 
quence, filmed  aboard  a  pirate  ship,  the  picture 
is  a  photographed  stage  play.  This  sequence 
aboard  the  vessel  is,  by  the  way,  the  most 
amusing  part  of  the  talker. 

Will  stack  up  about  average  in  the  seven- 
day  runs  and  is  good  for  split-week  bookings. 
Having  been  made  before  as  a  picture  and 
taken  from  a  stage  play,  the  piece  will  un- 
doubtedly have  some  drawing  power  aside  from 
the  cast,  which  has  only  Mary  Brian  and  John 
Halliday  with  name  appeal. 

Halliday  takes  the  part  of  a  wealthy  man 
whose  life  has  been  entirely  devoid  of  ro- 
mance and  excitement.  Various  circumstances 
cause  him  to  realize  this  and  he  decides  to 
embark  upon  a  romantic  career.  He  tells  his 
lawyer,  Claude  Allister,  to  sell  the  ancestral 
home  and  prepares  to  leave  on  his  quest  for 
romance  and  adventure.  Allister,  in  order  to 
get  buyers  for  the  mansion  which  is  old  and 
out  of  style,  plants  some  spurious  documents 
telling  of  pirate  treasure  about  the  place.  He 
then  advertises,  saying  that  a  fortune  is 
thought  to  have  been  hidden  in  the  house. 

Several  people  who  are  more  interested  in 
finding  a  possible  fortune  than  in  buying  the 
house  call  to  look  it  over.  One  of  them,  Kay 
Strozzi,  a  crook,  arranges  to  spend  the  night 
there.  While  she  is  there  the  other  members 
of  her  gang  appear  and  also  another  band  of 
crooks.  They  decide  to  divide  the  spoils  rather 
than  be  exposed  by  one  another.  Halliday,  in 
the  meantime,  falls  asleep  and  dreams  that  he 
is  the  pirate,  Captain  Applejack.  This  dream 
is  acted  out  in  a  separate  sequence  and  forms 
a  clever  bit  of  entertainment.  Halliday  is 
awakened  when  his  ward,  Mary  Brian,  hears 
the  crooks.  Upon  investigating  the  noise,  Hal- 
liday is  held  up  and  told  that  if.  he  does  not 
tell  where  the  money  is  hidden  in  ten  minutes 
he  will  be  killed.  As  the  thugs  leave,  Allister 
appears  and  tells  what  he  has  done  to  get 
buyers.  However,  upon  examining  one  of  the 
fake  documents,  they  discover  directions  for 
finding  a  treasure  in  the  house.  Upon  search- 
ing, a  secret  room  filled  with  treasure  is  found. 
Halliday  sends  Allister  for  aid  and  faces  the 
crooks  as  they  return  for  his  answer.  By  a 
clever  ruse  he  outwits '  them  and  they  leave 
thinking  help  has  arrived.  Halliday,  after  all 
this  excitement,  gives  up  the  idea  of  being  an 
adventurer  and  decides  to  go  on  living  in  the 
same  old  way. 

A  light  love  story  is  woven  into  the  picture 
by  Miss  Brian  and  Halliday,  with  pleasing  ef- 
fect. The  comedy  touches  are  capably  put  over 
by  Halliday,  who  carries  the  piece  by  his  fine 


work.  Kay  Strozzi,  Arthur  Edmund  Carew, 
Alec  B.  Francis,  Claude  Allister  and  Louise 
Glosser  Hale  are  well  cast  and  enact  their 
roles  ably.  Mary  Brian  is  most  appealing  and, 
in  the  pirate  sequence,  shows  a  decided  flair 
for  comedy. 

The  production  moves  at  a  fast  tempo,  but 
is  very  ragged  in  spots.  At  times  it  is  very 
episodic  and  the  line  between  serious  drama 
and  comedy  is  not  always  differentiated.  The 
story  is  weak  in  some  places  and,  as  a  result, 
many  highly  improbable  situations  arise.  Ho- 
bart  Henley,  the  director,  was  handicapped  by 
the  story  material  apparently. 

Use  musical  shorts  and  cartoons  here. 

Produced  and  distributed  by  Warners.  Directed  by 
Hobart  Henley.  Adaptation  and  dialogue  by  Maude 
Fulton.  Photographed  by  Ira  Morgan.  Edited  by 
Joe  McLernon.  Length,  5,940  feet.  Running  time,  66 
minutes.  Release  date  not  set  by  distributor. 
THE  CAST 

Ambrose John    Halliday 

Poppy Mary    Brian 

Anna   Laveska Kay   Strozzi 

Aunt    Agatha Louise    Glosser    Hale 

Ivan    Borolsky Arthur    Edmund    Carew 

Horace  Pengard Otto  Hoffman 

Lush Alec    B.    Francis 

Johnny    Jason Claude   Allister 

Mrs.    Pengard Julia    Swayne    Gordon 

Dennett William    Davidson 

Thoroughbred 

(Tiffany) 
Just  Another  Picture 

(Reviewed  by  J.  P.   Cunningham) 

INTENDED  to  fill  the  needs  of  neighborhood 
second  and  third  runs  as  a  program  attrac- 
tion, "Thoroughbred"  would  have  reached  a 
higher  plane  as  a  hokum  purveyor  if  some  one 
other  than  Wesley  Barry  had  been  selected  for 
the  feature  spot.  Wesley,  once  a  juvenile  ace, 
is  only  beginning  his  career  in  the  adult  class, 
a  field  entirely  different  from  kid  parts,  and 
a  fact  which  the  casting  director  apparently 
lost  sight]  of.  Like  Coogan  and  a  few  other 
very  popular  youngsters,  Barry's  past  successes 
are  far  in  the  background,  but,  nevertheless,  he 
has  something  to  live  up  to — and  it  isn't  easy. 
Sloppy  overacting  in  the  first  part  of  his  new 
vehicle  and  a  spineless  performance  in  the  con- 
cluding sequences  give  conclusive  proof  that 
a  thorough  grooming  for  Wes  is  needed  before 
he  can  be  depended  upon  to  give  sufficient 
strength  to  a  yarn  of  light  hokum  in  order 
to  carry  it  above  the  depths  of  mediocrity. 

To  Robert  Homans  and  Walter  Perry  go 
what  little  honors  there  are  for  effectively  in- 
jecting light  comedy  into  the  drab  story.  Others 
in  the  cast  had  plenty  to  do,  but  their  support 
was  weak  and  they  helped  Barry   but  little. 

Horses  and  jockeys,  the  framed  boy  who 
must  either  throw  the  race  or  go  to  jail  for 
gambling  with  money  which  he  didn't  own,  a 
little  love  interest,  the  big  race,  an  incidental 
colored  quartet,  the  final  clinch  and  a  life-long 
feud  between  competitive  trainers  are  all 
brought  into  play.  These  ingredients,  while  not 
convincingly  mixed,  should  spell  box-office  for 
the  average  neighborhood  audience,  but  we  sug- 
gest that  you  take  a  look  at  this  one  before 
giving  it  a  play.  With  strong  short  subject 
support  it  may  get  by. 

Sound  and  camera  work  are  excellent,  and 
direction  only  fair. 

Use  a  cartoon,  a  short  musical  revue  and 
your  usual  newsreel. 

Produced  and  distributed  by  Tiffany.  Screen  play 
hy  John  Francis  Natteford.  Directed  by  Richard 
Thorpe.  Photographed  by  Max  DuPont.  Edited  by 
Clarence  Kolster.  Release  date,  Aug.  10.  Running 
time,  50  minutes.  Length,  5,425  feet. 
THE  CAST 

Tod    Taylor Wesley    Barry 

Colleen    Riley Nancy    Dover 

Margie Pauline   Garon 

Drake Larry    Steers 

Riley Robert    Homans 

Donovan Walter    Perry 

Ham Onest    Conly 

Purple Mildred    Washington 

Sacharine Mme.    Sul   Te   Wan 


56 


M  otion  Picture  News 


August    2  3 ,    19  3  0 


Opinions    On    Pictures 


Eyes  of  the  World 

{United  .  Irtists  i 
Well  Acted;  Interesting 

(  Reviewed  by  Sherwin  A.  Kane) 

E\  IS  OF  THE  WORLD"  is  a  we'll  acted 
edition  of  Harold  Bell  Wright's  preach- 
ment against  hypocrisy.  The  story  is  melo- 
dramatic in  conception,  crystallizing,  on  oc- 
casions, into  tense  situations  which  are  effec- 
tive enough  to  pack  something  of  a  wallop. 
Ample  action  serves  to  sustain  interest,  al- 
though the  introduction  is  somewhat  involved, 
which  results  in  plenty  of  footage  being  un- 
reeled before  the  audience  is  sure  of  what  it's 
all  about.  ( 'nee  the  background  for  the  story 
is  laid,  however,  it  moves  at  a  fairly  good  pace. 

This  marks  the  screen  debut  of  Una  Merkel, 
a  capable  and  attractive  stage  player,  with  a 
pleasing  southern  drawl.  She  should  win  quite 
a  following  by  her  work  in  this. 

Harold  Bell  Wright's  name  should  give  this 
strong  box  office  pull,  for  the  novel  is  reputed 
to  have  been  read  by  some  15,000,000  persons. 

Lagrange,  a  novelist,  at  work  on  a  serial 
concerning  an  acquaintance  of  his,  is  employed 
as  the  instrument  for  detailing  the  background 
of  the  picture.  He  is  writing  of  a  woman 
who  is  confronted  by  her  husband's  legal  wife 
shortly  after  a  baby  has  been  born  to  the  sec- 
ond union.  In  a  fit  of  rage,  the  legal  wife 
dashes  acid  at  the  baby  lying  in  its  crib.  The 
mother,  protecting  it,  is  seared  about  the  face, 
while  the  infant  girl  is  marked  by  the  acid 
about  the  shoulders.  The  mother  leaves  the 
child  and  father  and  seeks  seclusion  in  the 
West,  where  she  becomes  acquainted  with  La- 
grange, the  novelist,  who  learns  her  story.  It 
is  this  story  he  is  writing — thirty  years  later. 
This  much  is  told  in  the  picture  through  the 
medium  of  Lagrange's  writing. 

When  the  story  opens  the  daughter  who  had 
been  acid  burned  in  infancy  is  the  wife  of  a 
wealthy,  elderly  man.  She  is  engaged  in  a 
flirtation  with  Aaron  King,  an  artist  whom  she 
has  engaged  to  do  her  portrait.  King  accom- 
panies the  family  when  it  leaves  for  a  camping 
interlude  in  the  West ;  the  site  chosen  for  it 
being  one  in  the  vicinity  of  the  disfigured 
mother's  hideout. 

On  an  early  morning  fishing  jaunt,  King 
meets  the  daughter  of  the  novelist  (played  by 
Una  Merkel),  an  unsophisticated  girl,  and  is 
struck  by  her  innocence  and  charm.  Noting 
the  attachment  which  develops,  the  woman  in- 
vites the  girl  to  her  home  for  an  evening,  be- 
lieving that  King's  attentions  to  her  will  divert 
the  suspicions  of  her  husband  from  her  own 
flirtation  with  King.  The  girl  deceives  her 
father  and  accepts  the  invitation.  At  her 
hostess'  home,  however,  she  hears  King  ac- 
cused of  an  intrigue  by  the  woman's  husband, 
and,  outraged,  leaves  for  her  own  home,  es- 
corted by  the  hostess'  half-brother.  They  are 
followed  by  King. 

In  the  meantime,  Lagrange  has  been  apprais- 
ed of  her  daughter's  deception  and  leaves  to 
bring  her  back.  When  the  girl  arrives  at  her 
home,  the  place  is  deserted.  Availing  himself 
of  this  opportunity,  her  escort  follows  her  into 
the  house  and  forces  his  attentions  on  her.  He 
is  confronted  by  the  recluse  mother  of  his  half- 
sister  who  is  about  to  shoot  him  when  King 
arrives.  Apprised  of  the  man's  guilt,  King; 
enraged,  beats  him.  At  this  juncture,  the  flir- 
tatious wife  arrives.  She  is  confronted  by  her 
recluse  mother,  who  reveals  her  identity,  and. 
shocked  and  shamed,  she  undergoes  a  change 
of  heart.  She  confesses  to  Una  Merkel  that 
her  flirtation  with  King  had  been  innocent, 
thus  affecting  a  reconciliation  between  the  two. 

The  unquestionable  ability  of  the  cast  saves 
this  one  from  being  cheap  melodrama.  Each 
turns  in  a  good  performance.  Una  Merkel, 
splendidly  cast  in  the  innocent  young  girl's 
part,   is   outstanding.     Her  unprofessional   per- 


Night  Work 

( Pathe ) 
Good  Programmer 

(Reviewed  by  Bill  Crouch) 

THERE'S  not  a  great  deal  to  this  talker, 
but  it  stacks  up  as  being  good  program 
Stuff  and  will  go  well  in  the  smaller  cities  and 
towns.  The  kids  will  enjoy  this  one  as  it  has 
a  lot  of  good  clean  gags  and  some  slap-stick 
comedy  that  helps  put  it  over. 

Eddie  Quillan  is  the  outstanding  member  of 
the  cast  while  Sally  Starr  is  attractive  as  his 
girl  friend.  Eddie  is  the  assistant  window 
trimmer  in  a  department  store  and  invests  his 
money  in  oil  stock  expecting  big  returns.  He 
visits  a  home  for  orphans  where  he  meets  Sally 
who  talks  him  into  supporting  an  orphan,  think- 
ing him  to  be  rich.  Eddie  agrees  to  support 
the  child,  Douglas  Scott,  and  in  order  to  do 
so  gets  another  job  working  in  a  night  club. 
This  leaves  him  only  three  hours  of  sleep  and 
his  endeavors  to  take  a  nap  in  between  jobs 
forms  plenty  of  amusement. 

When  Eddie  and  Sally  are  on  the  verge  of 
matrimony  and  about  to  adopt  the  child, 
Charles  Clary,  a  rich  man  finds  out  that  the 
baby  is  apparently  his  son's  child  by  a  divorced 
wife.  The  son,  George  Duryea,  does  not  know 
he  is  a  father  until  an  anonymous  leter  is  sent 
him.  Then  he  investigates.  Clary  then  plans 
to  adopt  the  boy.  Eddie  and  Sally  are  about 
to  break  up  over  the  matter  when  the  real 
identity  of  Duryea's  son  is  discovered  and  he 
and  Clary  drop  the  matter.  Eddie  then  finds 
that  he  has  been  promoted  to  head  window 
dresser  and  that  he  is  making  enough  to  get 
married  and  adopt  the  child. 

This  story  is  rather  flimsy,  but  serves  to  get 
over  a  considerable  amount  of  humorous 
touches  and  some  pathos,  especially  where 
Sally  and  Eddie  are  about)  to  lose  the  child. 
This  is  well  played  and  packs  a  punch.  There 
are  many  characters  in  the  story  who  appear 
for  a  few  scenes  and  then  are  seen  no  more. 
Just  what  they  are  there  for  and  what  they  are 
supposed  to  do  is  not  explained. 

Among  those  who  are  notable  in  the  cast  be- 
side Quillan  and  Sally  Starr,  are  George  Dur- 
yea, Ben  Bard,  Francis  Upton,  Douglas  Scott, 
Ruth  Allenby,  Babe  Kane,  Martha  Mattox  and 
Tempe  Pigott. 

Produced  and  distributed  by  Pathe.  Directed  by 
Russell  Mack.  From  the  story  by  Walter  DeLeon. 
Dialogue  by  Walter  DeLeon.  Edited  by  Joseph  Kane. 
Photographed  by  John  Mescall.  Running  time,  1 
hour  and  35  minutes.  Length,  8,394  ft.  Release  date, 
August    3. 

THE    CAST 

Willie Eddie     Quillan 

Mary Sally    Stan- 
Aggie  Frances   Upton 

Harvey    Vanderman George    Duryea 

Pinkie Ben    Bard 

Phil    Reisman Robert    McWade 

Oscar Douglas   Scott 

Mr.    Vanderman Charles  Clary 

Mrs.    McEvoy Martha    Mattox 

Johnny    Harris Tom    Dugan 

formance  is  replete  with  the  charm  and  simpli- 
city required  to   make  the  part  plausible. 

Direction  has  been  well  handled,  but  in  fair- 
ness to  a  capable  cast  it  must  be  said  that,  let 
alone,  their  combined  ability  would  be  sufficient 
to  put  across  any  picture.  Photography  and 
sound  are  splendid  ;  numerous  outdoor  se- 
quences offering  opportunities  to  achieve  in- 
teresting  effects   in  both. 

Good  cartoons  and  musical  shorts  will  do 
with  this. 

Produced  by  Inspiration  Pictures.  Released  through 
United  Artists.  Based  on  the  novel  of  the  same 
name  by  Harold  Bell  Wright.  Directed  bj  Henrj 
King.  Adapted  by  Clarke  Silvemail  and  Brewster 
Morse,      Ph  '    bj     Ray    June.      Length, 

f'M         I  v  1 1 1 1 1 1 1 1 1  l'     time,     88     minutes.       Release     date, 
August   30. 

THE    CAST 

Una    Merkel,    Fern    Andra,    John    Holland.    Frederic 

Burt.    Brandon    Hurst.     Yam,      O'Neill,  Rob- 

Eulalie  Jensen,   William   Jeffery,   Hugh    Huntley. 


Going  Wild 

( First  National  I 
Aerial  Farce 

(Reviewed  by  Bill  Crouch  ) 

THIS  talker,  under  the  disguise  of  another 
cast,  slight  story  changes  and  with  some 
musical  numbers  interspersed  in  the  action,  is 
almost  identical  with  "The  Aviator,"  a  talker 
which  Warners  made  not  very  long  ago,  with 
Edward    Everett    Horton   in   the   starring  role. 

This  time  Joe  E.  Brown  takes  the  lead  and 
does  his  best  to  help  keep  the  piece  moving  at 
the  fast  tempo  required.  Despite  Brown's  vali- 
ant efforts,  the  talker  lacks  the  pep  and  snap 
that  featured  "'Top  Speed"  and  only  at  times 
does  "Going  Wild"  go  wild.  It  is  satisfactory 
for  the  week  run  houses  and  split-week  book- 
ings. Where  Brown  is  a  draw  the  business 
will  probably  go  above  average. 

As  in  "Top  Speed,"  a  case  of  mistaken 
identity  causes  Brown  to  assume  the  role  he 
carries  through  the  picture.  This  time  he  is 
mistaken  for  a  novelist  whose  book  on  ex- 
ploits in  the  flying  service  during  the  world 
war  make  him  popular. 

Brown  and  Lawrence  Gray,  his  "manager," 
are  welcomed  to  the  town  where  the  real  author 
had  planned  to  spend  his  vacation.  Arthur 
Hoyt,  the  real  author,  decided  not  to  stop  off 
when  he  saw  the  crowd  awaiting  him,  as  he 
wanted  a  quiet  rest  and  from  appearances 
would  get  anything  but  that  if  he  stopped. 
Brown,  however,  upon  stepping  from  the  train 
is  thought  to  be  the  writer  and  takes  it  all  big. 

The  boys  enjoy  the  hospitality  offered  and 
everything  goes  fine  until  Brown  is  asked  to 
fly  in  a  contest  against  a  former  w:ar  ace,  Wal- 
ter Pidgeon.  He  tries  to  evade  the  challenge, 
but  Laura  Lee,  his  girl  friend,  persuades  him 
to  take  the  challenge.  Gray's  fiancee,  Ona  Mun- 
son,  is  also  instrumental  in  getting  Brown  to 
fly  in  the  contest. 

The  day  of  the  contest  arrives  and  Brown, 
who  has  never  been  up  before,  plans  to  take 
along  a  "passenger" — a  real  flyer,  who  will  han- 
dle the  controls  when  they  are  off  the  ground. 

The  planes  take  off  and  Brown  discovers  his 
passenger  is  none  other  than  Laura  Lee,  who 
has  tricked  the  pilot  out  of  going.  As  neither 
she  nor  Brown  can  operate  the  plane  it  goes 
through  all  sorts  of  antics  and  forces  Pidgeon 
down.  Brown,  having  won  a  $25,000  wager 
cannot  land  the  plane  and  as  a  last  resort  takes 
to  the  parachute  with  Miss  Lee  in  his  arms. 
They  float  gently  to  earth  for  the  final  fadeout. 

Highspots  in  the  talker  are  Brown's  frantic 
endeavor  to  learn  how  to  operate  a  plane  by 
sitting  on  top  of  a  folding  bed,  with  an  electric 
carpet  sweeper  in  his  hands  and  an  electric 
fan  blowing  him  in  the  face,  and  the  wild 
flight,  which  runs  the  gamut  of  possible  and 
trick  flying  stunts. 

Director  William  A.  Seiter  could  have  speed- 
up the  action  more  by  leaving  out  the  song 
numbers,  which  are  superfluous.  A  stronger 
story  was  also  needed  to  carry  the  production. 
Those  who  liked  "The  Aviator"  will,  no  doubt, 
enjoy  this  talker  despite  the  marked  similarity. 

Use  musicals  and  </ood  dramatic  shorts  here. 

Produced  and  distributed  by  First  National  Di- 
rected by  William  A.  Seiter.  Screen  play  by  Hum- 
phrey Pearson  and  Henry  McCarty.  Edited  by 
Pete  Fritch.  Photographed  by  Sol  Polito.  Length 
6,486  feet.  Running  time,  72  minutes.  Release  date 
not    set    by    distributor. 

THE    CAST 

Rusty     Smith     Joe     E.     Brown 

Peggy    Freeman    Laura    Lee 

Ace    Benton    Walter   Pidgeon 

Ricky    Freeman    Frank    Mcllugh 

Ruth     Howard     Ona    M  unson 

Jack    Lane    Lawrence    Gray 

May      Hunch     May     Boley 

Simpkins    Johnnj     Arthur 

Edward    Howard    Vnders    Randolf 

Robert   Story    Arthur  Hoyt 

Conductor      Fred      Kelsey 

S.ininn      Sam    Cantor 

Hemdon    Reamer     Harvey    Clark 

Matt   Gore    Larrj    Banthin 


A  u  g  ust    2  3  ,    19  3  0 


Motion    Picture    News 


57 


Leather  Pushers 

i  (  Universal) 

Chapter    I,    "Kid    Roberts" 

Plenty  Fast 

UNIVERSAL  gave  its  new  featured  player, 
Kane  Richmond,  an  ideal  vehicle  in  which 
to  make  his  screen  debut.  Richmond,  follow- 
ing the  footsteps  of  Reginald  Denny  in  the 
"Leather  Pushers,"  is  an  admirable  physical 
type  with  a  polished  poise  so  necessary  for 
Witwer's  well  known  character.  He  has  per- 
sonality, an  easy  manner,  is  fairly  good  looking 
and  gives  a  convincing  performance. 

Made  many  times  before,  the  "Leather 
Pushers"  now  appears  in  talking  form.  Need- 
less to  say,  the  material  is  just  the  thing  for 
sound.  Universal  apparently  realized  this  and 
gave  considerable  thought  to  the   "mike." 

Albert  Kelley  is  to  be  commended  for  his 
directorial  job.  He  has  turned  out  a  fast- 
moving  short  nicely  balanced  with  thrills,  com- 
edy and  love  interest.  Running  time,  each  about 
19  minutes. 

Snappy  action  to  offset  a  slow-moving  fea- 
ture. 


The  Hot  Air  Merchant 

(  Paramount  ) 

Good  Short 

CHARLES  RUGGLES  in  the  skit  he  used 
in  vaudeville.  He  is  the  soap-box  orator, 
intent  upon  saving  men  from  matrimonially- 
crazed  women.  It  has  a  running  story,  punc- 
tuated by  Ruggles'  sarcastic  remarks.  A  young 
man  is  shown  falling  for  a  designing  blonde 
and  Ruggles  carries  it  through  to  the  pacing- 
the-floor-with-the-baby  era.  Running  time,  15 
minutes. 

Good     with     musical     or     feature     lacking 
comedy. 


The  Cactus  Kid 

i  Mickey   Mouse — Columbia  ) 

Good  Cartoon 

MICKEY  is  a  cowboy  in  this  and  rides  to  a 
saloon  to  make  love  to  a  rodent  senorita. 
The  villain  enters  and  there  is  considerable 
fun.  It  averages  well  with  others  of  this  popu- 
lar series,  and  has  a  sufficient  number  of 
laughs  to  please  most  audiences.  Running 
time,  9  minutes. 

Use  where  musical-comedy  balance  is  needed. 


Satan's  Fury 

(Pathc — J  'agabond   Adventure) 
Good 

THE  "Vagabond  Director,"  Tom  Terriss, 
invades  volcanic  peaks  in  New  Zealand  for 
this  issue  of  the  Vagabond  Adventure  series, 
and  he  is  not  only  the  star  and  director,  but 
delivers  a  synchronized  lecture.  The  latter  is 
more  thrilling  than  the  actual  scenes,  for  his 
voice  takes  on  a  ludicrous  touch  of  excitement 
as  he  is  shown  darting  about  the  steaming 
ground,  eluding  geysers  of  steam  and  boiling 
pools,  and  as  he  stresses  the  tremendous  dan- 
gers in  which  he  found  himself  one  wonders 
how  the  cameraman  managed  to  keep  on  grind- 
ing. However,  the  setting  is  unusual  and  it 
will  be  enjoyed  by  the  average  audience.  Run- 
ning time,   10  minutes. 

Good  as  balance  for  a  light  bill. 


Hello,   Television 

(Educational — Comedy) 
Clicks 

ANDY  CLYDE'S  spontaneous  humor  is  al- 
ways good  for  a  laugh.  In  this  one  he's  at 
his  best,  which  is  saying  plenty  for  any  two- 
reeler.  His  droll  patter  and  funny  capers,  helped 
a  lot  by  a  well  executed  plot  and  intelligent  di- 
rection, go  hand  in  hand  to  make  a  well  round- 
ed comedy  reel.  A  marriage  by  television  which 
upsets  the  plans  of  the  girl's  father  is  a  new 
wrinkle.     Running   time,   about    18  minutes. 

Nice  stuff  to  balance  a  dramatic  feature.  Use 
a  newsreel,  too. 


Short   Subjects 


The  Imperial  City 

(F itcPatrick—l raveltalk) 

Very  Interesting 

JAMES  FITZ  PATRICK,  who  started  the 
travelogue  lecture  cycle,  takes  the  audience 
to  Peiping,  China,  in  this  entertaining  subject. 
Peiping  is  the  imperial  city  of  China,  formerly 
called  Pekin,  and  in  this  Fitz Patrick  includes 
many  points  of  interest.  It's  well  done,  as  are 
all  of  this  producer's  shorts.  Running  time,  8 
minutes. 

Good  on  comedy  bill. 


The  Story  Book  Paradise 

(  Paramount ) 

Very  Good 

THIS  SHOWS  up  a  number  of  the  kid 
shorts  which  have  been  made,  for  it  boasts 
a  troupe  of  kids  of  real  ability.  It's  a  dream 
affair,  the  kids  dreaming  they  are  in  Mother 
Goose  land.  There  are  a  number  of  novel  turns 
and  some  excellent  kid  chorus  work.  Running 
time.   10  minutes. 

Stress  this  for  kid  trade. 


Girl  Shock 

(M-G-M) 
Silly 

THIS  is  a  w^ild  comedy  in  which  Charley 
Chase  is  cast  as  a  girl-shy  youth  who  gets 
goofy  every  time  he  touches  a  girl's  hand.  It's 
silly  stuff,  but  has  the  redeeming  feature  of 
action  and  some  low  comedy  gags  which  get 
laugh.  Chase  rates  better  vehicles  than  this. 
Running  time,  20  minutes. 
Xeeds  strong  feature  support. 


Average  Husband 

(Educational — Comedy  ) 

Pretty  Good 

THE  story,  as  the  Educational  dialogue 
writer  would  say  it,  "came  over  in  the 
boat  before  the  Mayflower."  The  antiquated 
plot,  however,  is  redeemed  by  able  handling 
and  a  few  modern  twists  and  settings  which 
bring  it  right  up  to  date.  There  are  enough 
laughs  to  warrant  a  fair  spot  on  your  bill. 
Running  time,   about    17   minutes. 

Best  with   an   ace-high   dramatic  feature. 


Thank  You,  Doctor 

( I'ita phone  Varieties  No.  1026) 
Clever  and  Funny 

AX  ingenious  woman  crook  furnishes  the 
theme  of  this  clever  short.  She  goes  to  a 
jeweler  and  asks  that  a  pearl  necklace  be  sent 
on  approval  to  her  uncle,  a  brain  specialist  who 
conducts  a  "nut"  house.  Then  she  asks  the 
doctor  to  examine  her  brother  whose  delusion 
she  says  is  that  he  has  lost  a  string  of  pearls. 
So  when  the  jewel  salesman  arrives,  he  is 
taken  for  a  lunatic,  with  some  interesting  and 
funny  complications.  Running  time,  9  minutes. 
Good  for  any  bill. 


All  for  Mabel 

(Pat  he) 

Feeble 

THE  less  said  about  this  "comedy"  the  bet- 
ter. If  your  audiences  have  any  intelligence 
at  all  they'll  groan  in  agony  at  the  dialogue. 
It's  probably  the  worst  we've  ever  heard ;  the 
creator  of  the  many  bad  puns  in  it  should  be 
exiled  to  Siberia.  The  story  is  almost  as  bad. 
It  centers  about  the  attempts  of  a  freshman 
to  get  the  athletic  hern's  girl.  Don't  show  this 
in  college  towns.  Directed  by  Harry  Delmar. 
Running  time,  18  minutes. 
Surround  it  with  an  exceptionally  strong  bill. 


Monkey  Meat 

(  Educational — Cartoon) 

Makes  a  Nice  Dish 

THE  usual  plot,  that  of  animal  antics  set 
to  music,  but  done  this  time  in  a  most 
pleasing  manner.  Chiefly  because  of  the  origi- 
nality in  gags  used,  this  is  a  welcome  relief 
from  the  cut-and-dried  cartoon  material  pre- 
dominating in  majority  of  current-day  cartoons. 
Orchestral  work  is  above  the  average,  sending 
entertainment  value  skyward.  Running  time, 
about  6  minutes.  Produced  by  Audio-Cinema 
for    Paul    Terry-Toon    series. 

There's  plenty  of  snap  in  this  one;  spot  it 
where  a  feature  is  in  need  of  light  cartoon- 
comedy  relief. 


Railroad  Follies 

(Vitaphone  Varieties  No.  4209) 
Novel  Short 

THE  railroad  companies  might  well  capital- 
ize the  novel  suggestion  which  forms  the 
basis  of  this  entertaining  short.  The  gag  is  to 
entertain  the  customers  on  trains  by  means  of 
a  master  of  ceremonies  presenting  a  varied 
program.  This  has  a  couple  of  dance  acts, 
chorus,  spieler  and  a  turn  by  an  alleged  Hou- 
dini.  who  can't  get  out  of  a  strait-jacket  and 
keeps  asking  the  m.  c.  to  "Stall,  pal."  It's  a 
good  subject  which  will  get  some  laughs.  Run- 
ning time,  8  minutes. 
Will  fit  any  bill. 


The  Indians  Are  Coming 

(  Universal) 

Serial,    IS    Episodes,    2   Reels    Each 

Great  for  Youngsters 

COWBOYS  and  Indians  done  in  the  mod- 
ern style,  running  leaps  and  bounds  ahead 
of  outdoor  serials  of  the  earlier  days,  and 
greatly  enhanced  by  clever  sound  work,  able 
direction  and  thrilly  action.  Photography  is 
splendid. 

In  houses  where  this  type  of  material  is 
liked,  the  audience  will  give  it  warm  reception. 
The  twists  injected  by  Director  Henry  Mac- 
Rea  are  not  the  usual  sloppy  affairs,  but  bear 
indication  of  having  been  well  planned.  The 
cast  is  commendable.  Running  time,  each  about 
19  minutes. 

Feature  comedy  will  go  with  this. 


Laundry  Blues 

(Pathc — Aesop  Sound  Fable) 

Dandy 

THE  creators  of  this  cartoon  used  plenty  of 
imagination  and  as  a  result  they've  turned 
out  a  short  that's  packed  with  laughs  and  a 
decided  relief  from  the  current  similarity  of 
cartoons.  The  setting  is  a  Chinese  laundry, 
with  a  quartette  of  Celestial  manglers  putting 
on  a  song  act.  A  Jewish  customer,  with  al- 
mond eyes,  tries  to  retrieve  his  shirt  with  a 
kosher  ticket,  but  the  "no  tickee,  no  washee" 
rule  holds.  Then  one  of  the  laundrymen,  using 
a  caricature  of  Rudy  Vallee  for  his  inspira- 
tion, commits  murder  on  a  saxophone.  Lots  of 
fresh  gags  in  it.  Running  time,  10  minutes. 
Will  bolster  up  a  weak  bill. 


Audio  Review,  No.  34 

(Pathc) 

Passable 

TERRY  RAMSAYE  apparently  dug  deeply 
into  the  library  to  get  out  this  issue  of  his 
weekly.  Most  of  it  consists  of  shots  of  various 
parts  of  the  globe,  under  the  heading,  "Around 
the  World  in  Eighty  Looks,"  and  while  the 
selected  shots  are  interesting  they  are  too  brief. 
The  tour  starts  at  New  York  and  ends  at  San 
Francisco,  and  takes  in  many  of  the  romantic 
spots  of  the  earth.  The  issue  is  rounded  out 
with  views  of  three  bear  cubs  being  fed  from 
a  bottle.  Their  antics  are  decidedly  amusing. 
Running  time,  8  minutes. 

Okay  to  round  out   a   diversified  program. 


58 


Motion    Picture    News 


August    2  3,    19  3  0 


Neighborhoods  in 
Chicago  Hurt  by 
Booking  Circuits 


Chicago — Lack  of  variety  in  bookings  is 
hurting  neighborhood  business,  many  Chi- 
cago exhibitors  contend.  Double  featuring 
and  the  growth  of  booking  circuits  in  the 
city  get  the  blame. 

This  new  complaint  is  substantiated  by  a 
study  of  neighborhood  programs  in  any  sec- 
tion of  the  city.  In  one  neighborhood  last 
week  the  same  feature  picture  was  playing 
simultaneously  in  seven  theatres  within  a 
radius  of  one  mile.  In  three  of  the  houses 
the  feature  was  part  of  a  double  bill.  Four 
of  the  theatres  were  subscribers  to  booking 
circuits. 

In  a  west  side  neighborhood,  one  feature 
was  playing  simultaneously  in  three  neigh- 
boring houses.  The  situation  is  duplicated 
week  after  week,  according  to  exhibitors 
who  have  suffered  from  this  situation  more 
than  once.  Patrons  of  the  neighborhoods, 
confronted  with  this  situation,  are  acquiring 
the  habit  of  either  going  to  the  Loop  houses 
or  to  distant  neighborhoods  for  their  film 
fare,  rather  than  chance  being  disappointed 
by  identical  programs  which  they  have 
viewed  before,  playing  in  a  succession  of 
three  or  more   neighborhood   spots. 


Going 

Up! 

Chicago — This, 

children,  is  the  gen- 

tleman  who  has 

been  responsible  for 

the  rise  and  fall  of 

more  Chicago  film 

personalities  than 

any     home     office 

f  a  c  tj)  r.  He   has 

^^^r^        ^^H 

watched — nay,  has 

B  •'  r           H 

been     responsible 
— for  the  ascend- 

w *y?a 

ancy    of   most   of 
them.     Moreover, 
he  has  taken  them 
down,    once    they 
were  firmly  at  the 
too.  They  get  on 

Art's     bandwagon 

\               Ib!.     1& 

as  office  boys  and 

branch  managers, 

office  workers  and 

salesmen;  and 

Art  Reaum 

they    get    off    the 
same    way.    This, 

kiddies,   is   Art  F 

eaum,   elevator   con- 

ductor     in     the 

Universal     exchange 

building. 

Wabash  Ave. — South 


WARNERS,  faced  with  the  prospect  of  a 
new  B.  &  K.  house  opening  across  the 
street  from  the  Stratford  in  the  next  few 
months,  closed  theirs  to  pretty  it  up.  Reopen- 
ing set  for  early  in  September. 

*  *     * 

The  Forest  (Simansky  &  Miller)  was  nicked 
for  $75  recently  by  a  team  of  gunmen. 

*  *     * 

Jack  Miller  back  from  a  motor  tour  of  north- 
ern Wisconsin  with  his  family. 

*  *     * 

Irving  Mandel  back  from  a  month's  vacation. 
It  was  a  real  one.  He  sazv  to  that  by  refusing 
to  tell  his  office  where  he  was  going. 

*  *     * 

The  Ogden  is  being  renovated  for  an  early 
September   opening. 

G.  and  G.  Amusement  Co.  putting  twenty 
grand  in  improvements  into  the  South  State 
St.  Gem  prior  to  reopening. 

*  *     * 

Lloyd  Lewis  spending  his  vacation  working 
on  a  biography  of  General  Sherman  that  the 
publishers  want  by  October. 

*  *     * 

Henry  Herbel,  completely  recovered  from  his 
recent  illness,  is  expected  back  at  the  Univer- 
sal exchange  any  day  now. 

*  *     * 

Edna  Phister,  Film  Board  secretary,  taking 
her  first  vacation  in  three  years,  will  lakeboat 
it  to  Mackinac  and  Detroit.  Thence  to  Canton, 
Ohio,  to  visit  her  parents.  Catherine  Rohmer, 
assistant,  finished  a  successful  vacation  recent- 
ly, during  which  she  took  12  strokes  off  her 
usual  golf  game. 

Chris  Paschen  Bros.,  in  charge  of  construc- 
tion on  B.  &  K.'s  North  Town  at  Devon  and 
Western,  broke  ground  for  the  big  house  last 
week.  The  interior  design  zvill  feature  a  ma- 
rine  motif  which   will  make   it   distinct   from 

other  houses  of  the  circuit. 

*  *     * 

Harry  Taylor,  western  sales  director  for  Uni- 
versal, has  switched  his  office  from  New  York 
to  Chi.  He  is  now  getting  his  mail  at  the 
local   U  exchange. 

KANE 


Women  Prefer 


.. 


Common  Clay" 

Chicago — "Anybody's  War"  (Paramount) 
is  set  to  follow  "Common  Clay"  (Fox)  into 
the  Roosevelt.  The  latter  picture,  according 
to  a  B.  &  K.  statistician,  has  broken  all 
Chicago  records  for  female  attendance  with 
the  picture's  closing  still  a  week  off. 


Use  Corner  Store 
To  Sell  Theatre, 
Says  Hollander 


Chicago — "Let  the  corner  store  sell  your 
theatre  to  patrons,"  is  the  suggestion  made 
by  W.  K.  Hollander  to  stimulate  interest 
in  houses  of  the  Publix  circuit  here.  Hol- 
lander's plan  is  favorably  regarded  by  home 
office  executives,  who  have  recommended 
it  to  Publix  theatre  managers  throughout 
the  country. 

"Visit  the  individual  merchants  in  your 
community  or  neighborhood  regularly," 
Hollander  advises  theatre  managers.  "Gain 
their  confidence  and  friendship ;  impress 
them  with  the  importance  to  the  community 
of  your  theatre,  and  they  will  talk  about 
it  to  their  customers.  This  cannot  help  but 
develop  plenty  of  community  interest  in 
your  theatre." 

Hollander  pointed  out  that  the  managers 
must  also  show  a  sincere  interest  in  the 
merchants'  business  and  problems  in  order 
to  make   the  plan  effective. 

"I  feel  that  if  the  average  housewife  were 
to  go  into  any  neighborhood  store  and  there 
hear  the  community  theatre  spoken  of  fa- 
vorably she  could  not  help  but  be  impressed," 
he  said.  "She  herself  would  be  inclined  to 
spread  this  discussion  among  her  friends 
and  neighbors.  This  cumulative  advertising 
is  bound  to  serve  an  excellent  purpose." 


The  "Kelly"  Smile 

Chicago — Mrs.  Madelon  Anderson, 
"Kelly"  to  nine-tenths  of  Film  Row, 
has  a  history  in  the  trade  that  is  in 
direct  contradic- 
tion to  her  youth- 
fulness.  Cashier 
for  M-G-M  here 
for  the  past  five 
years,  her  film 
business  associa- 
tions date  back 
four  additional 
years.  Through  it 
all,  she  has  main- 
tained a  disposi- 
tion that  would 
be  the  envy  of 
those  nationally 
famous  climate 
experts  who  com- 
prise   the     Los 

Angeles  Chamber  of  Commerce.  That 
smile  has  wrung  checks  from  exhibi- 
tors who  haven't  been  able  to  afford 
a  highball  for  twelve  days. 


Madelon     Anderson 


August   23,   19  3  0 

Schoenstadt  to 
Solve  Europe's 
Film  Problems 


Motion   Picture    News 


59 


Chicago — Europe  is  about  to  get  a 
"break." 

Herman  Schoenstadt,  75-year-old  chain 
theatre  operator  of  this  city,  back  from  a 
sojourn  on  the  continent,  where  he  viewed 
with  utmost  distaste  the  antiquated  film 
houses  of  foreign  capitals,  announces  that 
he  will  go  back  to  Europe  presently  to  in- 
augurate a  theatre  chain  of  American  type, 
de  luxe  houses  in  Germany,  Austria  and 
France.  Schoenstadt  films,  he  plans,  will 
play  the  Schoenstadt  houses  in  Europe, 
though  production  of  the  foreign  lingo  talk- 
ies would  be  slated  for  Hollywood,  he  said. 

"The  European  film  business  is  ten  years 
behind  us,  and  I'm  going  back  and  show 
those  foreign  producers  how  we  do  it,"  de- 
clared Schoenstadt  as  he  stepped  from  the 
Century  one  morning  this  week.  Waiting 
near  the  end  of  the  station  ramp  were  six 
large  floral  arches,  held  aloft  by  twelve  re- 
gally uniformed  ushers — one  from  the  staff 
of  each  of  Schoenstadt's  Chicago  theatres. 
Under  the  canopy  of  roses  walked  Mr. 
Schoenstadt  into  the  arms  of  waiting  rela- 
tives and  friends. 

"On  the  continent  I  saw  only  one  good 
movie  theatre,  and  that  was  the  Paramount 
in  Paris,"  he  said.  "Very  few  European 
theatres  are  equipped  for  sound.  They  are 
just  beginning  to  catch  onto  the  idea.  Their 
theatres  are  wretched,  unventilated,  with  old 
seats,  poor  screens,  no  good  service  and  al- 
together uninviting.  What  they  need  is 
some  palatial,  comfortable  houses  like  ours. 

To  Produce  Also 

"What  I  want  to  do,"  continued,  "is  pro- 
duce my  own  German  talking  pictures  in 
Hollywood  and  then  show  them  in  the  cities 
and  resort  places  of  Germany  and  Austria 
where  I  intend  to  build  theatres.  The  truth 
is  that  the  talkie  business  in  Europe  is  still 
an  open  field,  with  everyone  starting  almost 
at  scratch  in  the  race  to  get  control.  Ameri- 
ca has  an  excellent  chance  to  retain  the 
major  hold  won  in  the  silent  movie  days. 

"In  London  they  are  crazy  about  our 
American  talkies.  They  understand  them 
and  like  them  better  than  the  English  pro- 
ductions," he  said.  "American  pictures  are 
still  far  and  away  predominant.  I  think 
our  producers  will  be  able  successfully  to 
make  German  and  French  talkies  in  this 
country  and  ship  them  abroad  and  outbid 
the  European  talkie  men.  They  are  begin- 
ning to  make  some  talkies  in  Europe,  most- 
ly in  Germany  and  England,  but  on  a  small 
scale." 


Remorse 

Chicago — What  exchange  man  (In- 
dependent) who  got  the  breaks  from 
the  censor  board  through  a  drag  with 
the  now  defunct  police  administration, 
is  wishing  he  hadn't  bought  a  certain 
picture  because  the  censors  have  held 
up  the  permit  and  he  can't  do  any- 
thing about  it  with  a  new  commis- 
sioner and  police  secretary  in? 


Neil   Rewarded 


Chicago — Harry 
ward  this  week. 
It  awaited  him 
at  the  Warner 
home  office  from 
which  he  re- 
turned  recently 
with  word  of 
h  i  s  appointment 
as  branch  man- 
ager of  the  War- 
ner Indianapolis 
office.  Harry,  in 
addition  to  di- 
recting Warner 
city  sales  here, 
was  also  instru- 
mental in  organ-  Harry  Neil 
izing  the  Chicago 

Warner  Club  this  spring  and  was 
named  its  first  president.  Tom  Gil- 
ham,  vice-president,  will  administer 
club    affairs    for    the    balance    of    the 


Neil  went  to  his  re- 

1  , 


Competition?  It's  Nothing 
But  for  Chicago  Showmen 

Chicago — Miniature  golf  is  only  a  minor 
worry  to  exhibitors  here.  More  serious 
competition  is  found  among  the  following 
summer  choices  of  Chicagoans : 

The  beaches,  that  draw  a  good  500,000 
normally.  Plenty  of  them  at  night,  and 
when  they  get  there  they  stay  there. 

Ravinia  summer  opera.  "Chi's  opera  un- 
der the  stars"  has  been  adding  to  its  draw 
annually.  Plays  to  capacity  even  on  the 
hottest  nights. 

Roadhouses.  Good  times  or  bad,  Chicago's 
multitudinous  night  birds  will  crowd  the 
highways  getting  out  to  the  gyp  joints  any 
night  of  the  week.  They're  on  every  high- 
way and  easy  to  find. 

The  circus.  Only  a  two-week  stand  in 
Grant  Park,  but  how  they  go  for  it  here. 
With  the  film  fare  what  it  is  as  far  as  the 
kids  are  concerned,  parents  are  only  too 
happy  to  get  them  under  the  canvas  for 
an  afternoon  or  night. 

Wisconsin  beer.  Plenty  of  it  and  most  of 
it  good.  The  lakeside  dance  pavillions 
where  it's  sold  look  like  bargain  counters 
after  the  holidays. 

Lake  excursions.  Anywhere  you  want  to 
go  and  plenty  of  them  do,  whether  they 
sail  their  own  or  buy  a  ticket. 

Civic  offerings.  The  Navy  (Municipal  I 
Pier  gets  plenty  throughout  the  week.  Adler 
Planetarium  and  Shedd  Aquarium  ( both 
new)  count  them  by  the  thousands.  Parks, 
playgrounds   and   pools   are  jammed. 

Racetracks.  Draw  anywhere  from  20,000 
to  100,000  daily,  depending  on  the  track  and 
the  day's  feature. 

Automobiles.  One  to  every  four  persons 
in  the  county,  but  on  the  torrid  nights  the 
odd  three  borrow  one  and  everybody  goes 
out  together. 


Probe  Eller's  Check 

Chicago — Emmanuel  Eller,  attorney  for 
the  Illinois  Independent  , Theatre  Owners, 
has  been  called  on  to  explain  how  a  check 
bearing  his  name  happened  to  be  among  the 
possessions  found  in  the  safety- deposit  box 
of  Jack  Zuta,  slain  business  manager  for 
the  Moran-Aiello  mob.  Eller,  a  former  Mu- 
nicipal and  Superior  court  judce.  was  but 
one  of  several  prominent  politicians  thus 
embarrassed. 


Secret  Changes 
Evolved  in  Chi 
Protection  Plan 


Chicago — Chicago  distributors  evolved 
changes  in  the  present  protection  system 
here  after  two  weeks  of  secret  sessions  at 
the  Film  Board  offices.  The  meetings  re- 
sulted from  the  failure  of  local  distributor 
and  exhibitor  groups  to  agree  on  re-zoning 
after  two  months  of  conferences,  and  were 
accomplished  without  representation  of  ex- 
hibitors. 

The  nature  of  the  changes  in  the  old  pro- 
tection system  was  not  revealed,  but,  it  is 
understood,  they  are  minor  in  scope  and 
will  be  appended  to  a  draft  which  will  in- 
corporate major  features  of  the  familiar  pro- 
tection schedule  in  effect  here. 

The  draft  of  the  Chicago  protection  plan, 
together  with  the  new  recommendations  of 
the  distributors'  committee,  has  been  for- 
warded to  the  Hays  office  for  scrutiny 
where,  it  is  expected,  C.  C.  Pettijohn  will 
pass  on  its  legality.  If  this  confirmation  is 
accorded  it,  the  draft  will  then  be  submitted 
to  home  office  executives  of  those  circuits 
whose   properties   are   represented   here. 

Chicago  exhibitors  may  find  a  new  pro- 
tection system  on  the  books  without  pre- 
vious knowledge  of  it  in  the  near  future.  In 
the  event  home  office  approval  is  given  it 
in  New  York,  some  circuit  representatives 
here  will  be  obliged  to  "go  along"  whether 
it  meets  with  their  approval  or  not.  What 
attitude  the  independents  may  take  in  such 
an  eventuality  is  not  difficult  to  assume,  but 
how  effective  it  may  prove  is  open  to  ques- 
tion. 


Warners  Lease  Theatre 

At  Cost  of  $533,333 

Chicago — Terms  of  the  lease  by  which 
Warners  acquired  the  Symphony  theatre 
here  were  made  public  this  week.  Warners 
will  pay  an  aggregate  rental  of  $533,333 
during  a  term  of  twenty  years.  The  house, 
which  has  a  seating  capacity  of  1,700,  will 
be  occupied  rent  free  for  the  first  four 
months  of  the  period  beginning  August  1. 
Rental  for  the  next  twenty  months  will 
total  $33,000,  with  the  annual  rental  for  the 
following  eight  years  set  at  $25,000,  and  at 
$30,000  for  the  next  ten  years. 

One  clause  of  the  lease  stipulates  that 
admission  for  adults  shall  not  be  less  than 
20  cents,  and  for  children  not  less  than  10 
cents. 


Revive  Exchange  Project 

Chicago — Attempts  are  being  made  to  re- 
finance the  organization  which  backed  the 
proposed  film  exchange  building  at  13th  St. 
and  Wabash  Ave. 


Windy 

Chicago 

—A    pleased    film 

exchange 

office  manager  met  a  couple 

of  stenos 

at  the  office  door  arriving  or 

time  for 

once. 

"Hah," 

he     greeted     then 

,     "Early 

birds   this 

morning,  heh?" 

"Yeah," 

they  freshed  him. 

"an'  now 

we  meet  the  worm." 

60 


.1/  o  t  i  o  ii    Picture    N  e  w  s 


Stampede  to  L.  A. 
Due  When  O'Hara 
"Spills  the  Beans" 


Thousands  of  New  York's  six  million 
souls  are  expected  to  start  the  trek  west- 
ward almost  any  day  now.  Studios  in 
Hollywood  will  soon  post  armed  guards 
about  the  lot  to  handle  the  army  of  new 
actors  and  actresses  who  will  storm  the 
gates   in   search  of  work. 

The  rumpus  was  started  a  few  days  ago, 
when  Xear  O'Hara,  New  York  World  col- 
umnist, "believing  that  the  movie  producers 
are  clamoring  for  talent,"  published  "full 
instructions"  on  "How  to  Break  Into  the 
Movies." 

And  here's  how,  according  to  O'Hara: 

If  one  is  to  be  a  successful  film  star,  it  is 
essential  to  know  that  the  talkies  are  made  in 
New  York  and  Hollywood.  Owing  to  three 
hours'  difference  in  time  between  these  cities, 
the  work  is  much  harder  in  Hollywood.  For 
when  the  talkie  actors  are  finishing  the  day  in 
New  York,  they  are  just  getting  started  on  the 
afternoon's  work  in  Hollywood.  They  get  no 
overtime   for  this,   either. 

Accordingly,  the  beginner  should  bear  this  in 
mind :  that  when  it  is  night  time  in  Italy  it 
is  only  Tuesday  in  Hollywood.  Your  watch 
should  be  set  back  one  hour  at  Toledo,  O. ; 
Dodge   City,   Kan.,   and   Flagstaff,    Ariz. 

Once  you  have  mastered  these  facts,  you  are 
on  your  way  to  screen  fame.  Now  let  us  have 
a  brief  resume  of  what  we  have  learned  thus 
far.     First  of  all,  talking  pictures  are  made  in 


SILMAN, 
jPOINTS 


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of  samples  FREE. 

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MAIL  ORDER  BARGAINS 

FACTORY  TO  YOU— CUT  OUT  THE  MIDDLE- 
MAN—BRAND NEW  MERCHANDISE 
Sound-on- Film  Heads,  $198.50;  Photocells,  $14.95; 
GE  Exciter  Lamp,  98c;  Optical  Systems,  $29.50;  Head 
Amplifiers,  $29.60;  !4  h.p.  Synchronous  Motors,  $29.50; 
Rochester  Built  Turntables,  $69.50;  Samson  250 
push-pull  amplifier,  $54.45;  Audak  Tuned  Pickups, 
$33.95;  Standard  Audak,  $17.95;  Speedometers,  $9.95; 
Wright-DeCoster  Horns,  $17.64;  Speakers.  $29.40; 
R.C.A.  Speakers.  $29.40;  Jensen  Speakers,  $17.80:  Ex- 
ponential Horns,  $48.80;  Giant  Exponential  Units, 
$46.35;  Junior  Units,  $21.95;  Constant  Faders,  $13.90; 
Sound  Mixers,  $19.50;  W.  E.  Approved  Sound  Screens, 
$49.00;  R.C.A.  Licensed  Tubes,  50%  off;  Acoustical 
Felt,  29'/2c  sq.  yd.;  Theatre  Carpet,  $1.19  per  yd.; 
Bargains,  Demonstrators,  Rebuilt  Booth  Equipment. 
Write    us    your    needs. 

Service  On  Sound  corp ..  Depi.  mp.  Su.te  toi. 

1600    Broadway.    New    York    City,    N.    Y. 


Trick  Stuff? 

Columbus,  O. — A  picture  originally 
passed  by  the  censor  board  under  the 
two  titles,  "The  Battle  of  Chateau 
Thiery,"  and  "All  Quiet  on  the  Battle 
Front,"  is  confusing  local  theatre  pa- 
trons. It  is  reported  that  it  was  shown 
at  suburban  theatres  at  the  same  time 
that  "All  Quiet  on  the  Western  Front" 
played  its  downtown  first-run  engage- 
ment. The  similarity  of  titles  was 
sufficient  to  confuse  the  public  and 
this  confusion  was  augmented  by  the 
advertising,  which,  it  is  stated,  carried 
the  word  "Battle"  in  very  small  print, 
with  the  rest  of  the  title  in  heavy 
large   print. 


New  York  and  Hollywood.  Of  course,  they 
are  also  made  in  Lima,  O.,  when  there' is  an 
Elks'  parade  there,  or  in  Wichita,  Kan.,  when 
the  annual  apple  carnival  is  held.  But  the 
news  weeklies  pay  practically  nothing  for  their 
talent,  if  they  pay  that  much.  You  could  ap- 
pear in  fifty-two  consecutive  releases  of  the 
Pathe  Weekly  and  still  starve  to  death. 

No,  it  is  New  York  or  Hollywood  if  you  are 
to  gain  fame.  So  let  us  examine  the  best  way 
to  get  a  start. 

First  of  all,  it  is  presumed  you  have  taken 
part  in  school  plays,  church  socials,  or  the  like, 
and  scores  of  friends  have  told  you  you  ought 
to  be  in  the  movies.  The  chances  are  that  they 
are  right.  It  is  easy  enough  to  hoodwink  ene- 
mies and  strangers,  but  you  cannot  fool  your 
friends.  Accordingly,  you  have  now  surmount- 
ed the  first  obstacle  when  you  feel,  in  common 
with  your  acquaintances,  that  you  should  be  in 
the    movies. 

The  next  move  is  to  write  a  letter  to  Mr. 
Zukor,  President  of  Paramount  Pictures.  Also 
send  a  duplicate  to  Mr.  Lasky,  the  Vice  Presi- 
dent, so  his  feelings  won't  be  hurt  in  case  Mr. 
Zukor  brings  up  your  letter  in  his  presence. 

Another  big  man  to  write  to  is  Mr.  Metro, 
the  senior  partner  of  Metro-Goldwyn-Mayer. 
Tell  both  Mr.  Zukor  and  Mr.  Metro  what 
your  friends  have  told  you.  State  that  you  are 
willing  to  start  in  at  the  bottom  and  work  up 
unless  you  are  a  stunt  expert,  such  as  a  para- 
chute jumper,  in  which  case  you  will  start  at 
the  top  and  work  down.  Thus  you  have  made 
your  first  big  impression  on  the  film  magnates. 

Now  if  your  name  is  Hormidas  McGuirk 
or  something  like  that,  it  would  be  well  to 
select  a  professional  name  under  which  you 
will  act.  Don't  let  this  matter  give  you  any 
trouble,  however,  as  practically  any  name  you 
pick  out  will  be  better  than  Hormidas  McGuirk. 

Having  posted  your  letter  to  the  film  mag- 
nates, you  have  now  got  a  foothold  in  the 
movies.  The  best,  if  not  the  only  thing  you 
can  do  then,  is  to  wait  and  keep  on  waiting. 
By  the  time  a  reply  is  received  to  your  letter, 
you  will  be  ready  to  play  old  character  parts 
without  using  a  white  wig. 


Movie  Star  Rotogravures 

JustOuL  25c  Sellers.  Ready  for  Framing 

Up  to  1,000 5c  Each 

1,000     or     Over 4c  Each 

Nancy  Carroll,  Janet  Oaynor.  Charlsi 
Farrell.  Orela  Oarbo.  .lohn  Barrymore. 
Maurice  Chevalier,  Dolores  Coatell*. 
Bebe  Daniels,  Conrad  Nasjel,  John 
Boles.  Marilyn  Miller,  Clara  Bow. 
Ronald  Colman.  Win.  HaJnea.  Raman 
NoTarro,  John  Gilbert,  Buddy  Rogers, 
Rudy  Vallee,  Richard  Dli.  Riehard 
Barthelmeas.  Mary  Brian,  Alio* 
White,  Joan  Crawford.  Norma 
Shearer. 

Write   for   Set   of   "FREE   SAMPLES" 

One- Fourth   Deposit   on  C.   O.   D.   Orders. 

M.  E.  MOSS   (B)    PUB.  CO.,   Hartford,   Conn. 


* 

Actual    Size 

IVrtV  and 

11x14" 


August    23  .    19  30 

Child  Labor  Law 
As  Proposed  Said 
To  Show  Progress 

Washington — The  Children's  Bureau, 
Department  of  Labor,  after  a  study  of  the 
proposed  uniform  child  labor  law  adopted 
by  the  National  Conference  of  Commis- 
sioners on  Uniform  State  Laws,  finds  the 
instrument  embodies  a  number  of  advance- 
made  in  progressive  states  during  the  past 
IS  years,  but  does  not  set  as  high  standards 
as  are  already  found  in  some  states. 

The  draft  of  the  uniform  act.  which  was 
under  consideration  for  more  than  four 
years,  prohibits  employment  of  minors  un- 
der 14  years  of  age  in  any  gainful  employ- 
ment, regulates  their  employment  between 
14  and  18,  and  prescribes  certain  occupa- 
tions in  which  persons  of  21  and  under  may 
not  be  engaged. 


Exhibitors  in  many  sections  of  the  coun- 
try have  ridden  into  jams  with  municipal 
authorities  over  appearances  of  minors  in 
stage  shows  and  at  juvenile  performances, 
while  authorities  at  Hollywood  and  New 
York  keep  an  eagle  eye  on  studios  using 
children  in  production. 


Reciprocal  Deal  Between 
Canada,  England  Sought 

Toronto — A  sidelight  on  the  British  agita- 
tion to  have  their  films  shown  in  Canada  is 
provided  in  the  presence  in  England  of  G. 
E.  Patten,  director  of  the  Ontario  Govern- 
ment Bureau,  one  of  the  largest  non-com- 
mercial distributors. 

For  years  Patten  has  been  trying  to  get 
English  scenic  shorts,  silent.  There  was  a 
big  demand  for  them.  Finally,  the  premier 
told  him  he  would  find  steamship  tickets 
waiting  to  take  his  own  cameramen  across 
the  Atlantic  and  shoot  what  he  wanted  him- 
self. This  he  is  now  doing;  also  trying  to 
arrange  an  exchange  system  on  non-com- 
niercials  between  England  and  his  territory. 


Equipment  for  Sale 


Two  Powers  6-B  Latest  Type,  $175.00  each.  One 
Phototone  Non-Svnc,  complete  with  record  cabinet 
and  fifty  records,  $100.00.  Posters  Lobby  Display  this 
year's  Paramount  and  Fox,  good  as  new,  one-fourth 
price.      Lyric.   Clearfield.    Penna. 

Motion  Picture  Equipment 
For  Sale 

Ten  Power  and  DeLuxe  Motiograph  machines,  $85.00 
each.  Portable  Road  Show  Machines,  .100  reels  film. 
Bargain        Lists.  National        Equipment       Company, 

Duluth.    Minn. 


Theatre  Frames 


THEATRE  LOBBY  FRAMES— Manufacturer  to  you. 
Low  Cost.  Address  Gem  Frame  Company,  2805 
Brighton.    Kansas    City,    Missouri. 


UNIFORMS 


FOR   HOUSE 
ATTACHES 


COSTUMES 


FOR  STAGE 

PRESENTATIONS 


BROOKS ,437Bw,r 


New  York 


August    23 ,    19  3  0 


Motion  Picture  News 


61 


MANAGERS' 
ROUND  TABLE  CLUB 

Charles  E.  Lewis 

Qhaltrrta/z  and  fc/itat. 
Of  cwdwnal otftfoctation.  ar<JnonJmen.  <z}rfeetifia~ 

MOTION  PICTURE  NEWS 

Qpe>uf  QVee£.^fotd\{utual  Benefit  and  ^Ptaertetf/ 


isi    -> 


Conducted  By  An  Exhibitor  For  Exhibitors 


Team  Work  Counts 

THE  value  of  real  team  work 
has  been  brought  to  the 
fore,  particularly  by  rea- 
son of  chain  theatre  growth,  and 
despite  the  many  unkind  things 
that  may  be  said  about  working 
for  chain  theatre  circuits;  it  has 
been  demonstrated  beyond  all 
possible  argument  that  team 
work  pays. 

Now  what  I'm  wondering  is, 
have  you  showmen,  as  individual 
theatre  managers,  realized  the 
tremendous  value  of  this  team 
work  and  tried  to  instil  it  into 
every  man  on  your  staff? 

If  it  is  a  subject  which  you 
have  passed  up  as  being  unim- 
portant, why  not  credit  the  idea 
with  containing  enough  sense  to 
risk  a  trial?  After  all,  what  are 
you  risking?  Certainly  nothing 
sufficient  to  overrule  the  sug- 
gestion. So  again  we  say,  why 
not  try  it? 

Start  a  regular  weekly  meet- 
ing idea  with  every  one  on  the 
payroll  in  attendance.  While 
such  attendance  need  not  be  com- 
pulsory, you  can  immediately  get 
an  idea  what  certain  people  on 
your  staff  think  of  you  and  your 
theatre  should  they  pass  up  com- 
ing to  these  meetings. 

Which  constitutes  advantage 
number  one. 

Make  the  meetings  a  friendly 
open  discussion.  Tell  them  of 
your  desire  to  keep  YOUR  house 
among    the    leaders,    both    from 


Table  of  Contents 

r  Lawrence  Passes  Along  a  Couple 
r  Soffer  Tells  Us  About  Kid  Business 

*  Evans  B.  Davis  Joins! 

*  "The  Showman's  Calendar"! 

*  Parkes  Had  a  Novel  Ballyhoo 
r  "Sez  Lew  Levey" 

*  Banniza  Is  Active 

1  C.  S.  McLellan  Joins  Club 
'    Meet  Julius  S.  Fisher  of  Singapore 
r  Carl  Osborne  Shifts  to  Massillon 
r  Maynard  Madden's  Recent  Activities 
r  "Civic  Contacts"— By  H.  A.  Gillespie 
r  Thompson's  Novel  Trailer  Stunt 
r  "Looking  Over  the  Field  With 'Chick'" 

*  "Personalities" 

If  Fred  Johnson  Putting  Latonia  Over 

*  Earle  Holden  Hit  Front  Pages 

If  G.  Laby's  Advance  Displays  Effective 

*  Hoffman's  Shadow  Box  Idea 
r  "Here's  Conrad  Holmes" 

r  Marchand's  Timely  Stunt 

r  Stillman  Still  At  It 

T  La  Bar's  Lobby  Ballyhoo  Was  Good 

T  "How  a  Real  Independent  Exhibitor 

Makes  Up  a  Program" 
'   Waterson  Crashed  Local  Bank 
r  "Assistant  Managers"  As  Members 

*  Paul  Short  Had  Them  Fishing 

*  Latta's  Nautical  Gag 

'    Hugh   Wallace  Gave  Them  a   Laugh 

Herald 
f  Martin  Messinger  Enrolls 

'    Grossman  Treating  B'klyn  to  Show- 
manship 

1  "Organs  and  Organists" 

*  Fagin  Featured  Lobby  Kitchen 

r  Waite's  Postcard  Idea  Was  Good 
If  Kane  and  Eberly  Landed  Free  Space 
If  Fourmet  Also  Puts  On  Novel  Trailers 
r  Satz  Gave  Away  a  Cuckoo  Clock 

*  Bob  Gary  Rates  Credit 

r  Weiss-Perlberg  Active  as  Usual 
r  "More  New  Members"! 


operation  efficiency  and  profits. 
Show  them,  in  a  nice,  friendly 
way,  just  how  important  each 
and  everyone  of  them  is  to  the 
proper  and  profitable  operation 
of  the  theatre.  Point  out  how 
friction  hurts  both  the  operation 
as  well  as  the  profits. 

These  topics  can  all  be  brought 
out  with  enough  tact  and  good 
judgment  so  that  the  effect 
should  be  a  staff,  all  anxious  and 
ready  to  help  each  other  and 
help  you  in  particular. 

And  there  you  certainly  have 
advantage  number  two. 

Does  it  not  stand  to  reason, 
that  when  the  staff  begins  to 
recognize  the  fact  that  the  man- 
ager is  placing  plenty  of  responsi- 
bility on  them,  they  will  work  all 
the  harder;  not  only  because  they 
want  to  show  that  hey  can  func- 
tion properly,  but  also  in  order 
to  receive  recognition  at  the 
weekly  staff  meetings? 

They  begin  to  feel  that  it  is 
worth  thinking  up  new  and  orig- 
inal ideas  for  their  theatre  and 
their  manager.  They  get  away 
from  that  humdrum  feeling  that 
they  are  just  an  usher,  or  door- 
man, or  projectionist.  They  are 
a  part  of  the  theatre  and  the  way 
it  is  being  operated.  Praise  from 
the  "higher-ups"  or  the  bosses  in 
the  home  office  is  as  much  theirs 
and  anyone  else's. 

Are  we  right?  Is  the  logic 
good?  You  pass  judgment  on 
it  yourself. 

"Chick" 


62 


Motion  Picture  News 


August    2  3 ,    19  3  0 


MANAGE  I?!'  12CUND"' TABLE-  CLUB 


A  Couple  Of  These 
Ideas  Used  By  Sid 
May  Help  You  Tod 


If  Sid  Lawrence,  manager 
of  Schine's  Ohio  Theatre  in 
Lima,  Ohio,  keeps  his  gags  in 
scrap  books  he  must  need  a 
couple  of  storehouses  to  tuck 
them  away  in;  for,  it  seems 
to  us  that  all  he  does  is  spring 
one  stunt  after  another  on  the  natives  of  Lima,  and  he  springs 
them  so  fast  that  he  keeps  them  coming  steadily  to  the  theatre. 
One  of  his  latest  was  the  mailing  of  a  post  card  upon  the 
back  of  which  was  imprinted:  "I.  O.  U.  70  Minutes  of  thrilling 
entertainment  payable  upon  demand.  Call  at  Schine's  Ohio 
Theatre  (Playdate)  (signed)  Czar  of  Broadway."  The  back 
of  the  card  resembled  an  I.  O.  U.  The  novelty  of  this  gag  alone 
was  enough  to  command  attention  from  the  readers  and  they 
payed  plenty  of  attention  to  it. 

Through  another  of  his  tie-ups  with  the  local  Postal  Tele- 
graph blanks  he  framed  a  bunch  of  telegrams  which  carried 
copy  addressed  to  Mr.  and  Mrs.  Lima,  reading  "Lon  Chaney 
Talks !  This  information  comes  to  you  after  his  repeated  denial 
that  he  would  not  talk  in  pictures.  Stop.  He  comes  Sunday  to 
the  (theatre)  in  'The  Unholy  Three,'  one  of  the  year's  most 
outstanding  talking  pictures."  The  telegrams  were  signed  by 
Sid  and  delivered  by  uniformed  Postal  messengers  to  nearly 
every  one  in  Lima. 

He,  too,  was  confronted  with  the  problem  of  a  Tom  Thumb 
golf  course  in  his  town  and  he  hurdled  the  obstacle  by  tying 
up  with  the  operators.  They  got  together  and  distributed  a 
herald  to  the  kids,  since  they  were  the  best  means  of  reaching 
the  adults  for  direct  contact  and  good-will,  which  entitled  them 
to  play  on  the  course  for  15  cents,  after  which  they  would  be 
presented  with  a  guest  ticket  to  the  matinee  at  the  theatre. 
The  stunt  went  over  very  well,  and,  as  we  said,  was  a  means  of 
showing  the  adults  that  the  theatre  was  thinking  about  the  kids. 
Besides  getting  in  a  plug  for  the  shows.  But  then — that's  what 
Sid  is  always  doing  in  one  way  or  another  and  if  you'll  keep 
your  eye  on  this  showman's  future  work  we  know  that  he'll 
have  some  more  interesting  stunts  to  pass  along. 


Bob  Soffer  Tells 
Us  How  He  Brings 
In     Kid    Business 


Catering  to  what  might 
well  be  termed  a  small  army 
of  kids,  Bob  Soffer,  manager 
of  the  Hollywood  Theatre  in 
New  York  City,  has  to  be  al- 
ways on  the  alert  to  make 
sure  that  interest  is  maintained 
in  the  various  kid  pictures  and  special  matinees  he  presents. 
With  this  fact  before  him,  he  has  kindly  prepared  a  little  story 
for  use  in  the  Club  pages  in  which  he  sets  forth  in  detail  a  few 
of  the  methods  he  had  adopted. 

In  the  article  he  says: 

"During  the  past  ten  weeks  I  ran  a  kiddie  show  every  Satur- 
day afternoon.  I  gave  out  coupons  to  the  children  as  they 
entered  the  theatre  and  those  holding  numbers  corresponding 
with  the  one  that  I  called  off  from  the  stage  were  presented 
with  toys. 

"At  the  conclusion  of  the  toy  distribution,  I  called  for  volun- 
teers to  come  up  on  the  stage  to  entertain.  Each  week  I  would 
get  about  10  children  who  would  sing,  dance  or  recite.  I  would 
then  give  three  gifts  to  the  best  talent  of  the  afternoon.  The 
winner  was  eligible  to  enter  into  a  show  to  determine  the  best 
artist  among  the  juvenile.  After  ten  weeks  ten  entrants  were 
on  hand  for  the  finals  and  the  winner  was  awarded  a  silver 
loving  cup.  I  personally  played  the  piano  for  the  children,  and 
amidst  the  applause  of  friends  and  relatives  the  kids  put  on  a 
great  show.  This  stunt  helped  me  to  keep  business  up  to  par 
during  the  summer  months. 

"Starting  September  1,  I  will  give  each  child  a  text-book  with 
the  name  of  my  theatre  on  it.  This  will  always  help  remind 
them  of  the  movies.  I'm  in  the  East  Side  of  New  York  City 
and  there  isn't  a  single  theatre  in  this  vicinity  which  uses  slides 
with  an  organ.  So  for  the  season  my  organ  will  be  put  into 
playing  condition,  and,  being  a  former  organist,  I  will  play  the 
instrument  and  get  the  children  to  sing  along.  From  past  expe- 
rience I  know  that  they  just  love  to  sing  out  loud." 

As  he  is  now  working  out  this  new  slant  we  are  sure  that 
at  its  completion  he  is  going  to  give  us  the  dope  on  it. 


It  Costs  You  Nothing 
to     Belong    to    the 

MANAGERS' 

ROUND    TABLE 

CLUR 


And  see  what  marvellous  benefits  you 
derive  from  this  organization! 


A  great  many  showmen  (we  know)  have  been 
just  on  the  verge  of  joining  the  Managers'  Round 
Table  Club,  but  have  neglected  to  do  so  largely 
through  oversight. 

We  suggest  that  YOU  get  full  information  about 
this  great  army  of  showmen  and  then  decide  once 
and  for  all  whether  you  want  to  join. 

The  mere  fact  that  so  many  live-wire  showmen 
already  belong  to  the  organization  —  that  they 
represent  the  cream  of  the  show-world  —  every 
branch  of  theatre  management — that  not  a  single 
one  was  induced  by  a  salesman  or  any  other  sort 
of  solicitation  other  than  through  the  actual  activi- 
ties of  the  Club  and  the  word-of -mouth  praise  that 
has  spread  from  one  end  of  the  world  to  the  other 
— but  joined  after  simply  reading  the  facts  about 
what  the  Club  does  for  its  members — all  these  are 
indications  that  it  is  worth  your  while  at  least  to 
get  these  facts  as  quickly  as  possible,  and  then  (if 
you  want  to)  join  and  get  the  benefits  that  such 
association  with  fellow  showmen  is  bound  to  bring. 

IT  HAS  ALMOST  REACHED  THE  POrNT 
WHERE  IT  IS  NOT  A  QUESTION  OF  WHO 
BELONGS  TO  THE  CLUB— BUT,  WHO  DOESN'T 
BELONG  TO  IT! 


"All  For  One  And  One  For  All " 


August   2  3 ,   19  3  0 


Motion  Picture  News 


63 


MANAGER!    ROUND  TABLE  CLUE! 


Evans  B.  Davis  Of 
Rialto,  Rochester 
N.Y.  Joins   Club 


Another  manager  from  New 
York     enrolls     in    the     Club. 
Evans   B.    Davis   handles   the 
affairs  of  the  Rialto   Theatre 
in  East  Rochester,  N.  Y.   Lo- 
cated in  a  town  of  6,000  pop- 
ulation, his  house  is  one  of  the 
objects  of  interest.   The  reason  we  make  the  foregoing  state- 
ment is  because  Davis  was  kind  enough  to  send  us  in  a  photo 
of  his  theatre,  and  when  they  put  a  house  on  the  post  cards 
it  must  be  beautiful.    While  we  are  not 
very  well  acquainted  with  his  situation, 
and  thus  do  not  know  how  many  pro- 
hibitive  ordinances   are   in   force   in  the 
town,  we   are  sure  that  he  manages  to 
display  some  fine  showmanship — since  he 

I  informs  us  that  most  of  his  work  and  in 

fact  some   of  his   ideas   are   exactly   the 
same  or  modifications  of  the  slants  pre- 
^  sented  on  the  Club  pages. 

^^^.  In    order    that    you    might    meet    this 

,  flj  ■■  showman  face  to  face  we  are  presenting 
his  photo.  We  are  glad  to  welcome  him 
into  our  ranks  and  we  know  that  when 
he  pulls  any  stunts  of  especial  interest  and  value  to  his  fellow 
members  he  will  observe  our  famous  slogan  "All  for  One  and 
One  for  All,"  and  send  them  in  to  us,  so  that  we  can  pass  them 
along.  Keep  up  your  good  work,  Evans,  and  remember  we'd 
like  to  be  kept  posted  from  time  to  time  on  what  you  are  doing 
to  sell   them. 


IT  WON'T  BE  LONG  BEFORE  SCHOOL 

OPENS  AGAIN! 

HAVE  YOU  PLANNED  ANY 

SPECIAL  STUNTS? 

WHY  NOT  PASS  THEM  ALONG! 


Comic  Lion  Aided 
Brown  Parkes  On 
Selling    Of    Show 


Not  so  long  ago  we  showed 
you    how    A.    Brown    Parkes. 
manager  of  the  Strand  Thea- 
tre,   in    Shreveport,   La.,  mer- 
chandises   shows   in   his    city, 
and   we    know   that    you    will 
agree  with  us  when  we  remark 
that  he  certainly  knows  his  stuff ;   but  for  those  of  you  who 
have  not  yet  come  in  contact  with  his  work  we  are  passing 
along  a  stunt  he  pulled  for  "The  Social  Lions." 

He  hired  one  of  those  trick  lion  costumes  that  are  so  familiar 
to  movie-goers,  dressed  a  man  up  in  it  and  sent  him  out  on.  the 
streets  to  plug  the  film.  In  order  to  make  the  stunt  more  ef- 
fective, he  tied  up  with  a  local  dealer  and  secured  the  use  of  an 
automobile.  An  usher  was  dressed  up  in  immaculate  afternoon 
outfit  and  driven  about  town  by  another  of  the  theatre's  staff 
who  was  garbed  as  a  chauffeur. 


When  traveling  through  the  streets  the  fake  lion  would  be 
placed  in  the  rumble  seat  and  when  the  car  stopped  at  the 
busiest  sections  he  would  jump  out  and  commence  to  clown 
and  do  tricks.  While  the  lion  performed  the  young  man  in  the 
car  sat  drinking  tea  and  chatting  with  passersby.  In  the  photo 
we  are  showing  you  can  see  how  well  the  stunt  shaped  up. 

No  matter  what  part  of  the  town  the  strange  procession  went, 
crowds  would  gather  to  watch  and  in  this  manner  the  picture 
received  plenty  of  publicity.  As  a  matter  of  fact,  it  was  one 
of  the  best  gags  that  he  had  pulled  in  some  time.  And  that's 
going  some,  isn't  it,   Parkes? 


"The  Showman's 
Calendar" 

AN  EXCLUSIVE  CLUB  FEATURE 


Check  up  on  these  dates  each  week  and  see  how 
you  can  turn  them  into  "money  dates"  for  your 
theatre. 


AUGUST 

Aug.  31st  Birthday  of  Queen  Wilhelmina 

(D.  E.  I.). 

Are  your  campaigns  for  the  new  season  going 
to  be  "bigger  and  better  than  ever"? 

SEPTEMBER 

Sept.    1st  Labor  Day 

Sept.    4th  Hendrick  Hudson  Sails  up  Hud- 

son. 

Sept.   6th  Pres.    McKinley    Assassinated  — 

1901— Lafayette  Day. 

Sept.   9th  Admission    Day    (Colorado,    Cal- 

ifornia). 

Sept.  10th  Perry's   Victory   on   Lake   Erie— 

1813. 

Sept.  12th  Defender's    Day     (Maryland)  — 

Pershing  begins  successful  drive 
on  St.  Mihiel  salient— 1918. 

Sept.  13th  U.  S.  Troops  take  St.  Mihiel— 1918. 

Sept.  20th  Regatta  Day  (Hawaii). 

Sept.  22nd         Nathan  Hale  Executed 

Sept.  23rd         Jewish  New  Year 

First  Day  of  Autumn 

Sept.  30th  Unconditional  Surrender  of  Bul- 

garia. 

Can  you  tie  any  of  the  above  events  into  your 
theatre's  activities? 

And  don't  overlook  the  many  local  events  that 
are  constantly  turning  up  right  in  your  own  town, 
county  or  state. 

Keep  an  eye  on  "The  Showman's 
Calendar"  (or   an   advance   tip   on 
future  holidays  and  events. 


64 


Motion  Picture  News 


August    2  3  ,    19  30 


iMANAcerr  .round  table  cluck 


S£Z  L£W7 


Cafe  crashers  .  .  .  pass  pests  .  .  .  free  ducats  .  .  .  pass  snorers 
.  .  .  this  goes  for  relations  and  dear  friends  .  .  .  oh,  how  I  hate 
those  words  .  .  .  how  about  a  pass?  .  .  .  Do  I  get  anything  for 
nothing  7  .  .  .  You  bet  your  bottom  dollar  I  don't  .  .  .  The  candy 
man  wants  his  money  for  the  soda  I  get  .  .  .  This  goes  for  all 
your  devoted  friends,  the  merchants  .  .  .  who  park  their  business 
in  the  vicinity  of  your  theatre  .  .  .  You  pay  for  everything  you 
get  .  .  .  eliminate  passes  .  .  .  abolish  them  .  .  .  your  business  will 
pick  up  .  .  .  you  will  gain  more  friends  .  .  .  A  habitual  pass-getter 
will  ruin  you  .  .  .  they  are  the  biggest  knockers  .  .  .  if  you  don't 
believe  me  .  .  .  try  this  out:  .  .  .  take  away  a  season  pass  .  .  .  any 
kind  of  a  pass  .  .  .  from  your  dearest  friend  or  relation  .  .  .  and 
count  how  many  times  they  will  patronize  your  box-office  ...  I'll 
wager  you  that  you  will  rarely  see  their  faces  .  .  .  it  will  be  so  long 
that  you  saw  them  last  that  you  will  fail  to  recognize  them  .  .  . 
Isn't   this    the    truth?    .    .    .    my    motto    .    .    .    make    then    all    pay!    ... 

Lew   Levey, 
Dyckman     Theatre, 
New  York  City. 


Some  More  Reasons 
Why  G.  P.  Banniza 
Has  Good  Business 


If  G.  P.  Banniza  should  in- 
scribe on  his  personal  cards 
the  words :  "One  of  Alabama's 
representative  showmen,"  he 
would  certainly  have  a  right 
to  the  title,  especially  since  he 
has  proven  to  be  one  of  our 
most  active  members  and  a  showman  whose  tips  have  long 
been  a  help  to  his  fellow  members.  Of  course  he  declares  that 
he  too  gets  a  great  many  helpful  hints  from  the  work  of  his 
brother  showmen,  which  grace  the  pages  of  the  Round  Table, 
and  with  a  true  "All  For  One  and  One  For  All"  spirit  he  gives 
credit  where  credit  is  due. 

His  latest  activities  at  the  Princess  Theatre  in  Decatur,  Ala- 
bama, were  productive  of  considerable  publicity  and  business 
for  him  and  we  are  sure,  after  reading  this  little  account,  that 
you  will  agree  with  us  that  he  knows  how  to  sell  the  city. 

Not  so  long  ago  we  featured  a  special  exploitation  hints  de- 
partment in  conjunction  with  new  releases  and  just  to  show 
you  that  Banniza  thought  that  our  suggestions  were  of  value 


To  the 
Mothers 
of  Decatur: 

It  Uo't  often  th*t  th* 
children  of  Deeolue  M 
proented  an  opportunity 

photofrtpMe  record  of 
"Byrd     it     lh«     South 

roi..'*  now  being  .[town 


i,l  tie  frinoc*  in  t*nd- 
mi  to  you  thlh  pereonet 
...id.  ..teii.k  vnu  to  ..iid 


Your,  re  petttull  . 
(;.  P.  BANNIZA 


a  real  STORY 
j  with  a  smashing  climax. 
I  That*- 

WITH  BYRD 

AT  THE 

SOUTH  POLE 


"Don't  Forget  Hot 
Weather  Special," 
Banniza  AdviainfT 


|    IM»t.Ukt    <•*    V 


LOCAL  MANAGER 
IS  GIVEN  PRAISE 

Work  of  G.  P.  Banniza 

Attracts  Wide 

Attention 

u£zz1^¥z 

TT*  rai  or  O.  T   hr.iuzi   lac*! 
srnipMj.  IB  mis  jrtnn-ji  ■MaBuW 

^p5w| 

,".",".' .",     '     ,,  ',,.  .'''    _""«'. 

Z£Si££t£2  '■'-"« 

TOMORROW 
AND  TODAY 

CUCKOO- 


I J 1 1 1 


he  used  a  couple  in  the  ads  we  are  reproducing.  In  addition 
to  this  nut  ad  he  also  effected  a  nut  herald  in  the  form  of  a 
pay  envelope,  lettered  with  copy  headed :  "Cuckoo  Food."  Upon 
inspection  the  envelope  was  found  to  contain  bird  seed.  As  a 
street  ballyhoo  for  "The  Cuckoos,"  he  dug  up  an  old  Ford 
relic,  that  had  seen  better  days,  but  at  present  was  enjoying 
days  of  "daze." 

Two  men  were  hired  to  pilot  the  antique  about  the  streets 
of  Decatur,  and  when  we  say  "pilot  it  about"  the  streets  we 
mean  "about,"  because  it  about  hit  everything  but  the  streets. 
There  was  danger  once  of  calling  out  the  rescue  squad  to  aid 
in  extricating  the  flivver,  which  in  some  unknown  manner 
Wrapped  itself  about  one  of  the  prettiest  poles  in  the  town.  The 
men  driving,  or  rather  hanging  on  to  the  Henry,  were  supposed 


to  act  cuckoo,  in  keeping  with  the  tone  of  the  picture.  They 
acted  so  well  that  someone  sent  them  a  sign  "Don't  Feed 
the  Animals."     Realism?     Yep! 

As  a  result  of  the  crazy  escapade  all  of  Decatur's  residents 
who  had  watched  the  progress  of  the  ballyhoo  were  forced  to 
play  "Hearts  and  Flowers"  on  their  phonographs  in  order  to 
see  how  it  felt  to  get  back  to  their  normal  states  instead  of 
the  abnormal  condition  caused  by  a  too  hearty  indulgence  in 
laughter  at  Banniza's  stunt.  He  tells  us  that  it  was  the  biggest 
laugh  getter  he  had  ever  seen  in  Decatur. 

Another  gag  that  created  a  lot  of  comment  was  the  machine 
gun  Banniza  placed  in  front  of  the  house  as  a  plug  for  "Officer 
O'Brien."  Copy  read:  "Direct  from  Chicago!  Captured  by  Of- 
ficer O'Brien.  One  of  the  Playthings  Used  by  Underworld 
Gangs."  The  novelty  of  the  copy  and  display  made  it  an  object 
of  considerable  interest  and  aided  business  considerably. 

Along  with  this  story  we  are  also  showing,  in  the  ad  layouts, 
a  special  notice  inserted  by  Banniza  in  the  local  paper  addressed 
to  "The  Mothers  of  Decatur."  The  notice  acted  as  a  personal 
endorsement  of  the  Byrd  film  and  we  are  sure  proved  very 
effective.  It  would  pay  you  to  keep  this  angle  in  mind  as  it 
will  perhaps  come  in  very  handy  for  you  on  a  future  picture. 
The  little  notice  headed  "Don't  Forget  Hot  Weather  Special" 
was  a  break  for  Banniza.  It  appeared  on  the  front  page  of  the 
paper,  a  few  columns  away  from  a  heat  story  and  is  certainly 
a  tribute  to  Banniza's  alertness. 

In  the  past,  we  have  seen  a  good  many  accounts  of  the  way 
newspaper  editors,  sensing  the  local  news  value  of  our  write-ups 
of  showmen's  work,  have  reprinted  them  in  their  pages  and  the 
article  we  are  showing  in  part  appeared  in  "The  Decatur  Daily" 
and  served  as  a  free  publicity  plug  for  Banniza's  house. 

We  could  go  on  for  a  couple  of  pages  more  and  tell  you  of 
the  many  little  angles  that  this  showman  injects  into  his  work 
but  since  he  is  very  active  we  are  sure  that  he  will  be  repre- 
sented again  in  the  near  future  with  a  couple  of  new  ones. 
We  want  to  thank  him  for  passing  these  along  to  us  and  we 
are  sure  he  is  going  to  continue  his  live-wire  work. 

In  order  to  make  amends 
for  the  many  "steals"  he  has 
made  from  our  columns,  C.  S. 
McLellan,  manager  of  the  Ri- 
alto  and  Queens  Theatres  in 
Kingsville,  Texas,  sends  us  in 
his  application  and  promises 
to  become  as  active  a  member  as  possible. 

As  his  first  contribution  he  gives  us  the  low-down  on  a  few 
recent  endeavors  that  went  over  very  well  for  him.  Having  a 
town  of  10,000  population  to  draw  from,  he  must  of  necessity 
use  good  judgment  on  his  exploitation  expenditures.  For  "Hold 
Everything,"  he  promoted  a  co-operative  page  in  the  local  news- 
paper, besides  running  his  regular  space.  A  stunt  that  had  them 
talking  was  a  special  card  made  in  the  shape  of  a  regulation 
street  stop  sign,  which  was  placed  at  every  intersection  where 
there  was  an  official  stop  sign.  The  cards  carried  the  title. 
"Hold  Everything,"  and  the  playdates. 

On  "The  Cuckoos,"  he  advertised  a  street  parade  using  kids 
of  all  sizes  and  ages  in  the  most  cuckoo  costumes  possible.  He 
offered  awards  for  the  most  grotesque  outfits.  The  kids,  with 
donkeys  dressed  as  "cuckoo  birds,"  along  with  the  old  comedy 
gags  used  for  parades,  were  taken  to  all  of  the  outlying  towns 
on  the  Saturday  afternoon  a  few  hours  before  the  opening  of 
the  picture,  and  as  Saturday  is  a  big  day  in  all  the  towns,  the 
success  of  the  stunt  was  sensational — it  being  necessary  to  stop 
selling  tickets  a  short  time  after  the  opening. 

When  results  of  this  sort  can  be  obtained,  we  know  that 
McLellan  is  certainly  up  on  his  showmanship.  Another  angle 
that  he  uses  is  in  an  effort  to  combat  the  Tom  Thumb  courses. 
He  supplies  all  of  the  local  courses  with  two  tickets  daily,  for 
which  they  pay  a  reduced  rate.  The  course  operators  offer  the 
tickets  as  prizes  for  the  best  card  turned  in.  They  also  permit 
the  posting  of  theatre  signs  on  their  course.  A  state  college 
located  in  Kingsville  is  also  pressed  into  service  to  publicize 
the  house  and  their  bulletin  boards,  publications,  and  busses 
are   used. 

And  now  that  he  has  passed  these  along  to  us,  we  know  that 
McLellan  is  going  to  continue  being  just  as  active  and  we  hope 
to  hear  from  him  again  in  the  very  near  future,  and  relate  some 
of  the  ways  and  means   of  box-office   getting   he   uses. 


C.  S.  McLellan  Of 
Texas  Joins;  He  Is 
Going  To  Be  Active 


A  u  g  ust    2  3  .    10  3  0 


Motion  Picture  News 


6d 


MANAGER!'  ROUND  TABLE  CLUB 


Singapore  Is  Rep-i 
resented  By  Mgr. 
Julius  S.  Fisher 


Here's  another  foreign  mem- 
ber, added  to  our  roll.  Julius 
S.  Fisher  is  the  manager  and 
publicity  director  of  the  Capi- 
tol Theatre  in  Singapore, 
Straits  Settlements. 
^^^^^^i^^^^^^^^^^^^^;  He    has    been   in    the    show 

game  since  1910  when  he  was  secretary  of  "Fisher's  Bioscopes, 
Ltd."  who  at  that  time  had  the  South  African  franchise  on 
Edison,  Kalem,  Essanay  and  Biograph  products.  In  1918,  the 
business  was  acquired  by  African  Theatres,  Ltd.  and  Julius 
with  his  brother  Joe,  managing  director  of  the  Capitol,  pro- 
ceeded to  Singapore  to  start  the  Middle  East  Film,  Ltd.  He 
remained  as  assistant  manager  of  that  organization  for  six 
years,  leaving  in  1926  to  take  the  position  of  Java  Manager  for 
First  National  Pictures  which  job  he  held  until  Warners  took 
hold  of  the  company.  Shortly  after  he  resigned  to  become 
associated  with  the  Capitol  Theatres,  Ltd.  of  Singapore,  where 
he  now  operates. 

The  Capitol  is  the  latest  and  largest  house  in  the  Far  East 
having  been  built  at  a  cost  exceeding  a  million  dollars.  The 
house  seats  close  to  two  thousand  people  and  features  a  sound 
and  talking  policy.  Many  of  the  latest  innovations,  which  in- 
clude a  parking  space,  call  service,  etc.,  are  also  featured.  We 
would  like  to  tell  you  now  that  we  expect  to  present  more  about 
Julius  and  his  show-selling  in  a  future  issue  of  the  Managers' 
Round  Table  Club,  so  if  you'll  keep  your  eyes  on  this  section 
we  can  promise  you  some  interesting  and  helpful  suggestions 
trom  Singapore. 

We  want  to  extend  Julius  a  cordial  welcome  into  the  Club 
and  we  are  sure  that  he  is  going  to  continue  his  active  interest. 


Osborne  Goes  Lima 
To  Massilon;  Here's 
Some  Of  His  Work 


h)  sx^rdXy  mm 

And   *•   B*fi*r*   th* 

MAMMOTH  VENTILATING  SYSTEM 

*iii  e*  (mw  Fiji  rw  uk)  Yw  mi  5c* 

THE  GREATEST  PICTURE 


As  his  final  contribution  to 
the  Club  pages  before  leaving 
Lima,  Ohio,  to  take  up  his 
new  position  as  manager  of 
the  Lincoln  Theatre  in  Mas- 
silon, Ohio,  Carl  M.  Osborne, 

—  gives  us  the  low-down  on  his 

recent  activities,  a  number  of  which  you  will  no  doubt  recog- 
nize as  having  appeared  on  the  Club  pages  and  credit  for  which 
Carl  gives  to  Hal  Kopplin  and  C.  J.  Latta. 

We  would  like  to  call  your  attention  to  the  telephone  hanger 
card  that  C.  J.  Latta  passed  along  to  us  and  which  we  ran  in 
the  Club  pages  not  so  long  ago.    Osborne  lias  taken  this  stunt 

and  added  a  couple  of  new  angles 
to  it,  and  we  believe  that  perhaps 
you'd  like  to  look  them  over.  On 
the  coupon  that  the  card  contained. 
he  printed  two  questions,  "One  rea- 
son why  I  like  the  Sigma  ?" — "Sug- 
gestions for  betterment  ?"  These  two 
queries  resulted  in  a  couple  of  box- 
office  suggestions  for  Osborne  that 
were  very  valuable,  and  should  you 
care  to  use  them  they  would  prob- 
ably do  the  same  for  you  too. 

He  also  states  that  in  his  case  he 
found  if  he  gave  "two  admissions 
for  the  price  of  one"  instead  of  free 
passes,  it  would  be  a  lot  more  help. 
Of  course,  this  is  up  to  you — you 
know  your  local  patronage  and  can 
best  tell  what  is  the  right  move  to 
make.  The  subsequent  issues,  which 
are  expected  to  be  put  out  every  six  weeks,  will  carry  a  list 
of  coming  shows  on  the  reverse  side. 

An  angle  that  helped  business  a  lot  was  the  special  ballot 
that  he  printed  up  and  distributed  about  the  town.  The  ballot 
carried  space  for  the  names,  addresses  and  phone  numbers  of 
twenty  persons  and  asked  whether  the  undersigned  were  going 
to  see  "With  Byrd  at  the  South  Pole."  The  ballots  were  given 
to  the  children  with  a  request  for  them  to  secure  names.  The 
first  100  children  to  bring  in  the  ballots  entirely  filled  up  were 
admitted  to  the  theatre  free.  In  this  manner  he  was  enabled 
to  secure  a  couple  of  hundred  more  names  for  his  mailing  list 
and   ;ii   the  same  time  srrab  off  some  srood-will. 


PAGING  SOME  "LOBBY  LAFFS" 

Dick  Kirschbaum  is  sorely  in  need  of  suggestions 
for  the  "Lobby  Laffs"  series  and  knowing  how 
popular  these  cartoons  are  with  our  readers,  we 
are  broadcasting  this  request  right  off  the  Club 
pages. 

If  you  stop  to  think  for  a  moment  or  two,  un- 
doubtedly, you  will  recall  some  funny  incident 
that  occurred  around  your  theatre  that  could  be 
converted  into  one  of  Dick's  "laffs." 

"Keep  Your  Sunnyside  Up"  and  let's  all  get  some 
fun  out  of  this  series  as  long  as  Dick  is  good 
enough  to  do  the  cartooning  for  us. 

M.R.T.C. 


In  conjunction  with  this  story  we  are  showing  a  sample  of 
one  of  his  ads  on  the  film,  that  ties  in  a  "Treasure  Hunt." 
Despite  terrific  heat  the  hunt  went  over  very  well  and  the  local 
newspapers  gave  him  a  front  page  story  on  it.  In  addition, 
Osborne  also  managed  to  secure  a  few  pages  of  co-operative 
ads  that  did  a  lot  to  boost  up  business. 

To  keep  Will  Rogers'  name  before  the  public,  in  view  of 
the  fact  that  he  expected  soon  to  play  the  latest  Rogers'  re- 
lease, he  made  up  election  cards  somewhat  on  the  style  of  the 
trick  cards  that  Hal  Kopplin  used.  The  cards  created  a  great 
deal  of  comment  and  conveyed  the  necessary  impression. 


We  are  also  showing  a  photo  of  the  unique  stunt  he  created 
for  "Ladies  of  Leisure."  Passersby  were  invited  to  look  into 
the  peep  hole  of  the  display  piece  and  see  a  few  stills  from  the 
film.  At  this  time  we  would  like  to  direct  your  attention  to 
the  illuminated  sign  spelling  out  "Ladies  of  Leisure."  The  let- 
ters are  made  from  beaverboard  and  fitted  with  porcelain  sign 
receptacles — holes  being  punched  in  the  letters  to  receive  them. 
They  are  then  mountd  on  a  light  framework  and  wired.  Os- 
borne tells  us  that  he  has  been  using  these  signs  for  some  time 
and  has  found  them  to  be  very  satisfactory — especially  in  the 
way  they  are  used.  A  talking  trailer  is  run  on  the  screen  from 
seven  to  ten  days  prior  to  the  showing  of  the  picture.  The 
sign  is  suspended  over  the  proscenium  arch  and  connected  with 
a  dimmer  switch  in  the  operator's  booth.  It  burns  before  the 
show  starts  and  also  during  the  exit  march.  Each  time  the 
trailer  is  shown  on  the  screen  a  small  quantity  of  juice  is  in- 
jected into  the  sign,  causing  it  to  glow  faintly,  in  order  that 
it  would  outline  the  letters  and  not  reflect  on  the  screen.  When 
the  name  of  the  picture  is  flashed  on  the  screen  at  the  con- 
clusion of  the  trailer,  the  sign  is  brought  up  to  full  illumination, 
causing  a  very  effective  punch  to  be  given.  This  sign  is  made 
at  a  minimum  cost  and  in  view  of  the  fact  that  it  is  used  out- 
side the  theatre  during  playdates  is  well  worth  the  expenditure. 

We  would  like  to  point  out  that  these  few  stunts  that  Carl 
'so  kindly  passes  along  to  us  can  be  used  on  almost  any  picture, 
and  as  they  are  tried  and  proven  business  builders,  we  are  sure 
that  if  local  conditions  permit  full  advantage  will  be  taken  of 
them.  We  want  to  thank  Carl  for  passing  them  along  and 
we  also  want  to  wish  him  the  best  of  luck  in  his  new  position, 
though  we  are  sure  he  is  going  to  display  the  same  brand  of 
showmanship  he  has  in  the  past.  And  it's  the  kind  of  showman- 
ship that  brings  them  into  the  house  night  after  night. 


41 


66 


Motion  Picture  News 


August   23 ,   1930 


MANACE-rr  ttCUND  TABLE  CLUB 


Maynard  Madden 
Shows  Us  That  He 
Has   Been   Active 


With  a   Silver  Anniversary 
to  feature,  Maynard  Madden, 
manager  of  the  Virginia  The- 
atre in  Harrisonburg,  Va.,  was 
afforded  an  opportunity  to  dis- 
play the  live-wire  showmanship 
that  has  characterized  his  work 
for  so  many  years. 
i  Starting  on  the  week  before  the  Anniversary,  he  secured  free 
newspaper  readers  and  stories  calling  attention  to   the  forth- 
coming Anniversary.    Then,  to  stimulate  interest  he  promoted 

a  stage  wedding — the  first  ever  held 
in  the  town.  All  of  the  local  mer- 
chants co-operated  to  the  extent  of 
donating  gifts  to  the  bridal  parties. 
Shoes,  dresses,  suits,  furniture,  house- 
hold appliances,  were  presented  to  the 
couple  chosen  from  the  many  who 
made  application  to  Madden.  The 
newspapers  were  solidly  behind  the 
stage  stunt  and  they  devoted  columns 
of  space  to  accounts  of  it.  The  draw- 
ing power  of  the  gag  was  tremendous 
and  the  theatre  received  loads  of  good- 
will in  addition  to  the  increased  busi- 
ness. In  the  photo  we  are  showing, 
you  can  note  the  couple  on  the  stage  listening  to  the  marriage 
service. 

In  order  to  boost  still  further  the  Silver  Anniversary,  Mad- 
den tendered  a  luncheon  to  all  the  business  and  civic  leaders 
in  the  town,  and  the  Mayor,  who  was  present  as  guest  of 
honor,  proclaimed  the 
month  of  August  "Silver 
Anniversary  Month  in  Har- 
risburg."  A  parade  was 
staged  with  the  local  fire 
companies  and  the  Munici- 
pal band  taking  part.  The 
procession  marched  down 
the  main  street  to  the  the- 
atre, stopping  in  front  of 
the  house  to  render  a  few 
musical  selections  and  then 
witnessed  the  last  perform- 
ance as  the  guests  of  the 
Circuit. 

Invitations  were  extended 
to    all    couples    celebrating 

their  silver  anniversary  to  be  the  guests  of  the  management 
during  the  special  month.  A  special  matinee  was  also  held  for 
all  of  the  silver-haired  ladies  in  the  community.  The  charitable 
home,  the  only  one  in  town,  was  invited  to  send  its  inmates  to 
a  matinee  show,  sponsored  by  a  local  lodge.  The  inmates  of 
the  home  were  given  free  ice  cream  and  candy  after  the  per- 
formance. 

In  his  lobby  Madden  has  placed  a  large  Anniversary  Cake.  All 
of  the  decorations  are  made  up  with  the  silver  motif  predominat- 
ing. The  front  of  the  theatre  is  hung  with  drapes  and  festoons 
and  presents  a  gala  appearance.  To  show  what  they  think  of 
him,  the  City  Council  rescinded  an  order  prohibiting  the  hang- 
ing of  banners  and  tacking  of  cards  on  the  poles,  in  order  to 
permit  Madden  to  plug  his  special  month.  The  unusual  street 
display  commanded  plenty  of  attention. 

With  all  of  these  things  under  his  belt  and  a  good  many  to 
go  yet,  in  the  form  of  a  chest  of  silver,  donated  by  a  local 
jeweler  to  be  awarded  to  some  lucky  patron,  and  other  dona- 
tions, it  seems  to  us  that  Madden  is  going  to  treat  his  town 
to  an  eyeful  of  some  of  the  best  showmanship  they  have  seen 
in  many  a  day  and  we  hope  that  he  will  keep  us  posted  as  to 
the  final  results. 


The   Real    Club   Spirit! 
"All  For  One  And  One  For  All" 


CIVIC    CONTACTS 

(From  Fox  West  Coast  "Now") 

By  H.  A.  GILLESPIE 

Manager  Yakima  (Wash.)  Theatres 

It  would  seem  unnecessary  to  go  into  the  A  B  C's  of 
good  business  policies  which  build  goodwill  and  pres- 
tige for  the  theatre  business,  when  preparing  an  article 
to  be  read  by  showmen. 

There  are  certain  things,  of  course,  that  every  alert 
manager  does  for  the  promotion  of  his  business  and 
his  theatre  in  the  eyes  of  the  public. 

The  difficult  thing,  at  least  from  the  smaller  town 
angle,  is  to  keep  from  doing  too  much.  Quite  often  a 
theatre  can  be  thrown  open  to  everything  that  comes 
along  that  savors  of  a  community  effort  until  the  first 
thing  the  manager  knows  the  house  is  being  run  for 
the  benefit  of  the  community  instead  of  the  owners. 

In  practically  every  small  town  the  theatre,  if  it  is 
properly  conducted,  is  one  of  the  centers  of  community 
affairs  and  for  this  reason  is  besieged  constantly  by 
requests  for  cheap  theatre  rentals  and  percentages  of 
gross  business  for  various  worthy  community  endeavors. 
Obviously  it  is  impossible  to  operate  profitably  unless 
the  necessity  for  profits  is  constantly  kept  in  mind.  In 
other  words,  it  is  easy  to  build  prestige  at  the  expense 
of  receipts;  it  is  not  so  easy  in  a  small  town  where  one 
must  say  no  so  many  times. 

Notwithstanding  Frank  Whitbeck's  caution  concern- 
ing Women's  Clubs,  Parent-Teachers  Associations  and 
like  organizations,  it  has  been  my  experience  that,  if 
handled  properly,  such  organizations  are  the  easiest  to 
keep  on  our  side.  Also,  goodwill  in  any  quarter  does 
not  Rave  such  immediate  results  as  does  the  good  will 
of  the  women's  organizations. 

It  is  far  better  to  meet  with  them  as  many  times  as 
they  desire  and  agree  with  them  that  the  movies  need 
improving  notwithstanding  the  tremendous  advances 
that  have  already  been  made.  Admit  that  some  pictures 
are  not  all  that  they  might  be;  admit  that  they  are  not 
all  that  we  who  run  theatres  would  like  to  have  them 
be;  then  point  out  the  fact  that  patrons  dictate  the  class 
of  entertainment  produced.  Ask  their  co-operation  and 
support  of  the  better  class  of  productions.  Invariably 
such  support  will  be  promised  and  pending  crusades 
forgotten. 

Another  showman  who  is 
enthusiastic  about  novelty  in 
trailer  presentation  is  T.  W. 
Thompson,  manager  of  the 
Avalon  Theatre  in  Grand 
Junction,  Colo.,  and  he  more 

~  than  showed  his  liking  for  the 

unusual  in  the  special  trailer  prologue  he  put  on  for  "Anybody's 
War." 

An  usher  in  uniform  came  out  on  the  stage  with  the  end  of 
a  rope  in  his  hand.  He  announced  that  he  was  going  to  in- 
troduce the  Two  Black  Crows' — Moran  and  Mack — new  partner. 

While  telling  them  about  the  picture,  the  usher  moved  across 
the  stage  pulling  a  rope  which  was  being  jerked  from  the  un- 
seen end.  After  pulling  about  75  feet  of  rope,  he  stopped  and 
said,  "Ladies  and  Gentlemen — I  take  great  pleasure  in  intro- 
ducing our  conception  of  'DEEP  STUFF,'  Moran  and  Mack's 
new  partner."  The  spot  which  was  on  the  usher  moved  over 
to  the  other  side  of  the  stage  to  a  small  Seelyham  terrier  on 
the  end  of  the   rope. 

Vfter  the  applause  subsided,  the  spot  returned  to  the  usher 
who  announced  the  dates  of  the  picture.  He  then  announced 
that  he  will  show  them  a  few  scenes  from  the  picture — and 
then  the  trailer  was  flashed  on. 

This  is  typical  of  all  of  Thompson's  work  and  we  hope  that 
he  will  favor  us  with  some  more  of  these  accounts  so  that  we 
can  pass  them  along  to  his  fellow  members  in  the  Club. 


Novel  Presentation 
Of  Trailer  Proved 
Aid  For  Thompson 


August   2  3,    19  3  0 


Motion  Picture  News 


67 


MANACEKJ    ROUND  TABLE  CLUE 


LOOKING  OVER  THE  FIELD  WITH  "CHICK" 


Vic  Gauntlet  Will  Be  Heard  From 

ONE  of  our  most  pleasant  recollections  of 
Seattle  will  be  the  meeting  and  chatting 
with  Vic  Gauntlet,  Advertising  Manager  for 
John  Hamrick's  Theatres  in  Seattle,  Portland 
and  Tacoma.  Here,  boys,  is  the  real  dean  of 
press  agents  in  the  northwest  and  we  doubt 
whether  anyone  will  start  an  argument  with  us 
over  that  statement. 

You  old  timers  who  have  followed  Motion 
Picture  Ne<vs  for  years  will  recall  the  mar- 
velous series  of  articles  he  wrote  some  years 
back  for  our  Showman  section.  I'm  positive 
that  Vic  will  come  through  with  a  still  more 
interesting  series  this  fall,  and  anyone  in  show- 
business  who  misses  a  line  of  what  Vic  writes 
will  be  a  loser.  And  why  shouldn't  he  be  a 
damned  fine  man  to  talk  about  press  agenting 
and  advertising?  What  a  background  and  ex- 
perience. You  mark  my  words  boys,  when  you 
see  an  announcement  on  the  Club  pages  that 
Gauntlett's  series  is  due  to  start,  get  yourself 
set  for  some  valuable  reading.  How  far  back 
can  we  trace  Vic's  advertising  work?  Well, 
it  dates  around  the  time  that  Theda  Bara  ap- 
peared in  "A  Fool  There  W'as."  So  just  laugh 
that  off  if  you  think  he's  short  on  knowing  the 
subject. 

Introducing  Walter   Tebbetts 

Luck  was  with  us  and  we  were  fortunate 
enough  to  meet  this  well-known  showman  who 
had  just  come  in  from  the  beach  for  a  few 
hours.  Not  that  he  had  any  message  of  great 
importance  to  convey  to  the  industry,  he's  not 
that  type,  but  because  we  felt  right  at  home 
sitting  there  and  chatting  with  him. 

He  is  at  present  operating  the  Oriental 
Theatre  just  across  the  river  from  the  down- 
town section,  and  those  of  you  who  believe 
that  the  day  of  the  popular  local  theatre  man 
is  past  need  only  meet  up  with  men  of  Teb- 
bett's  kind  to  find  out  how  wrong  you  are. 
Here  is  a  man  who  owns  and  operates  his 
theatre.  You  can  find  him  many  a  night  stand- 
ing near  the  doorman  or  taking  tickets  himself. 
And  do  the  cash  customers  like  him?  Well, 
just  stand  by  and  listen  to  the  ''Howdy"  that 
he  gets  from  the  majority  of  them,  and  when 
we  say  majority,  we  mean  practically  everyone 
who  buys  a  ticket. 

Sell  out  to  a  chain?  Not  a  chance.  Did 
they  threaten  him?  And  how.  Does  he  in- 
tend to  stick  right  to  his  guns  and  keep  on 
operating  this,  and  perhaps,  some  other  houses? 
Darned  tootin'  he  does,  and  we  don't  blame 
him.  He  represents  hundreds  of  exhibitors  just 
like  himself  who  have  spent  the  better  part  of 


O'Connell's    Indian    Stunt 

WE  meant  to  tell  you  last  week 
about  a  novel  stunt  that  Jimmy 
O'Connell  pulled  recently  at  the  Ri- 
alto  in  Portland,  but  we  had  so  many 
other  angles  to  pass  along  that  we 
held  it  until  this  week. 

At  the  time  we  were  in  his  office, 
he  was  working  out  a  corking  cam- 
paign for  "The  Silent  Enemy,"  and 
we're  right  here  to  say  that  it  has  all 
the  earmarks  of  something  decidedly 
unusual.  Having  to  do  with  Indians 
he  has  tied  in  an  Indian  stunt  involv- 
ing the  burning  of  a  signal  fire  on  a 
nearby  mountain  top.  Interesting? 
I'll  say  it  is.  But,  as  he  has  prom- 
ised us  all  the  details,  we'll  refrain 
from  hinting  any  more  of  it  until  you 
read  about  the  entire  stunt  on  the 
Club  pages. 


their  lives  in  the  business  and  what's  more, 
are  a  credit  to  the  show  game.  We're  wishing 
him  plenty  of  luck. 

We  spent  all  the  time  we  could  afford  on 
this  visit  and  then  started  back  to  town.  We 
were  anxious  to  say  hello  to  Andy  Sasso,  man- 
aging John  Hamrick's  Music  Box  Theatre. 
Andy  put  over  a  corker  when  he  maneuvered 
that  sign  hanging  right  across  the  main  street 
of  the  city,  and  being  one  jump  ahead  of  the 
other  houses  with  similar  signs,  his  has  the 
additional  advantage  of  two  rows  of  change- 
able letters.  Picture  it  boys,  your  theatre's  big 
electric  sign  strung  right  across  the  thorough- 
fare with  your  attractions  getting  a  play 
equally  as  fine  as  the  sign  itself.  That's  high 
speed  in  any  showman's  town  and  J  doubt 
whether  I'll  get  any  comebacks  to  the  state- 
ment. 

Tt  was  an  interesting  conversation  we  had 
together  and  I'm  certain  that  in  the  future 
Andy  Sasso's  activities  will  occupy  a  promi- 
nent place  on  the  Club  pages.  Stop  me  if  I'm 
wrong,  Sasso.     Oak? 

And  then,  after  a  short  stroll  down  the 
avenue,  we  bust  right  in  on  Jimmy  O'Connell, 
manager  of  the  Publix  Rialto  Theatre,  another 
house  with  a  peach  of  an  electric  sign  strung 
over  the  street.  They  have  about  four  houses 
with  this  gag  in  Portland  and  I'm  only  hoping, 
for  their  sake,  that  one  of  them  don't  do  a 
Brodey  onto  the  pavement.  If  anyone's  under 
them,    they'll   get   scratched   a   bit,    I'm  afraid. 

Over  the  Hills  to  Seattle 

WITH  much  regret  we  left  Portland  and 
headed  further  north  to  this  famous  city 
on  hills.  Just  think.  19  years  since  I  last 
walked  the  streets  of  this  burg  and  what 
changes  !  Especially  among  the  theatres.  Why 
it's  a  real   thriving   metropolis  and  then  some. 

And  little  Sammy  Seigel  was  right  here  with 
the  glad-hand  to  greet  me,  so  that  started  the 
visit  off  perTect.  Sammy  is  rather  short  on 
size  but  big  on  hospitality  and  it  was  more 
than  appreciated  because  it  helped  us  get  around 
and  see  people.  Don't  have  to  ask  how  to  get 
here  or  there — and  know  just  the  right  place 
to  find  the  right  people. 

And  surprise  number  two  was  a  phone  call 
from  old  friend  Al  Gillis,  formerly  of  the  Fox- 
Poli  outfit  but  now  back  in  his  native  haunts. 
This  was  an  unusual  surprise  because  we  called 
to  locate  Al  and  was  told  that  he  had  left  for 
Minneapolis,  but  the  information-giver  was  not 
on  the  right  track  or  he  must  of  meant  some- 
,body  else.  But  what  difference  did  it  make? 
We  had  a  mighty  pleasant  time  talking  over 
many  things  and  we  sure  hope  that  Al  gets 
back  East  again  this   fall. 

Fighting  for  Business 

AFTER  a  little  chat  with  C.  M.  Dunn  who 
operates  the  former  Pantages  house  here, 
now  called  the  Follies,  and  also  the  Capitol  in 
Portland,  Ore.,  it  was  mighty  plain  that  they 
are  having  tough  sledding  this  summer,  but  one 
must  admire  the  pluck  and  stick-to-it-ive-ness 
of  these  independents  who  are  willing  to  fight 
their  uphill  battle  and  who  somehow  come  out 
with  a  smile  just  the  same.  The  Follies,  like 
many  other  houses  I've  seen  along  the  coast 
and  especially  around  the  .northwest,  ought  to 
be  a  corking  b.o.  producer  if  they  could  switch 
to  a  nice  brand  of  vaudeville  (not  varieties). 
But  where  is  a  guy  going  to  get  vaudeville 
(not  varieties)  out  in  this  part  of  the  coun- 
try? Just  can't  be  had  right  now.  Maybe  a 
smart  independent  booker  will  get  hep  and  line 
up  a  string  between  Chicago  and  the  north- 
west. He'll  mop  up  in  my  estimation  because 
vaudeville  (not  varieties)  will  pull  many  a  red 
cluck  into  the  black. 


Mills  a  Genial  Editor 

TRUE  to  my  promise  to  Eddie  Hitchcock 
(this  is  HIS  town  you  know),  I  phoned 
Harry  Mills,  dramatic  editor  of  the  Seattle 
Star  and  even  if  we  could  not  put  on  the  feed 
bag  together,  we  did  manage  to  talk  things 
over  on  the  phone.  Maybe  I'll  maneuver  it 
yet.  Tomorrow's  another  day  you  know.  But 
never  knowing  how  long  I  can  arrange  to  stay 
makes  it  hard  to  lay  out  definite  plans.  Have 
a  faint  idea  that  if  Harry  and  yours  truly 
ever  get  together  we'll  have  a  real  chummy 
(?)   visit.     What  say  Mills?     Oak? 

Stopped  off  to  see  if  Earl  Crabb  was  divi- 
sional managing  up  at  the  Fox  office,  but  he 
was  attending  another  meeting.  Seems  like 
they  must  take  a  lunch  kit  with  them,  they  are 
always  at  meetings.  But  this  one  was  for  a 
good  cause.  I'll  contact  him  yet.  But  we  did 
meet  Sid  McDonald,  assistant  to  Crabb  and 
chatted  with  him  in  between  his  O.K.'s  on  the 
hills.  What  a  job,  putting  O.K.'s  on  bills. 
Well,  someone  must  do  it   I   suppose. 

Himelhoch  Will  Show  You  How 

LISTEN  my  friends  and  you  will  hear  the 
modern  tale  of  the  showman  who  only 
knew  one  religion.  "Get  The  Business."  And 
so,  step  up  and  grab  the  warm  and  welcome 
mitt  of  none  other  than  Dave  Himelhoch, 
manager  of  the  Fox  Coliseum  here  in  Seattle 
and  a  human  dynamo  if  there  ever  was  one. 

Are  you  crying  about  lost  kiddie  business? 
Do  you  complain  that  the  youngsters  won't 
come  to  the  picture  shows  any  more?  Well, 
just  set  yourself  down,  and  drop  a  line  to  Dave 
and  ask  him  how  he  does  it.  Will  he  answer 
you?  I'll  gamble  that  he  will.  You  see  he's 
just  that  kind.  Busy  as  hell,  but  always  ready 
to  lend  a  helping  hand  to  any  showman  any- 
where. 

His  Mickey  Mouse  Klub  matinee  shows  are 
the  talk  of  the  northwest,  and  the  funny  part 
of  it  all,  is  that  he  is  one  important  guy  in  this 
community.  Being  president  of  the  local  Cen- 
sor Board  is  no  mite  of  a  job  for  any  man, 
but  he  handles  that  job  as  well  as  a  dozen 
others,  yet  he  finds  time  to  see  that  his  theatre 
is  properly  run.  That's  pep  for  you.  Take  a 
back-seat  you,  so-called,  youngbloods,  unless 
vou  can  hold  a  candle  to  Dave. 

Just  wait  until  I  get  back  to  my  desk  in 
New  York  and  pass  along  the  details  of  some 
of  his  stuff,  plus  the  photos  which  I  phenagled 
out  of  him.  I'm  saving  this  particular  material 
until  I  can  lay  it  out  the  way  I  want  it  to 
appear. 


Joe  Cooper  Plugs  Along 

RKO's  advertising  and  exploitation 
for  the  Pacific  and  Northwest 
is  looked  after  by  none  other  than 
good  old  Joe  Cooper  and  the  job  is  in 
capable  hands.  For  proof  of  this  state- 
ment, just  watch  the  ads  Joe  turns 
out  and  the  way  he  handles  himself. 
Real  showman  and  executive  sez  we. 
Who  dares  say  nay?  Nobody?  So  we 
thought.  And  as  likable  a  chap  as 
you'll  meet  in  many  a  mile  of  travel. 
Oughtn't  we  to  know?  We've  covered 
about  4,500  miles  already. 

Our  interview  (if  you  would  call  it 
that)  covered  many  and  varied  topics 
including  a  couple  near  and  dear  (?) 
to  the  hearts  of  all  concerned,  but 
when  we  tell  you  that  Cooper  is  the 
kind  of  a  bird  you  CAN  talk  to,  then 
you  will  better  understand  what  we 
are     trying     to     get     across     to    you. 


68 


Motion  Picture  News 


August   23 ,    19 SO 


MANACERJ'  ROUND  TABLE  CLUE 


PERSONALITIES 


Under  this  heading  we  shall  publish  news  paragraphs  about  managers  and  exhibitors  all  over  the 
country.  If  you  want  to  know  where  your  brother  showmen  are  located  and  when  they  move  from 
place  to  place,  keep  in  touch  with  this  page  all  the  time.  Items  for  publication  under  this  heading 
should  be  addressed  to  "Chick"  Lewis  and  will  appear  the  week  following  receipt. 


W.  H.  BERGMAN,  manager  of  the  Co- 
lumbus and  Swan  Theatres  in  Columbus, 
Neb.,  has  been  transferred  to  Fremont  as 
manager  of  the  two  Publix  local  houses. 
HAROLD  ALDINGER  switches  from  Fre- 
mont to  Columbus. 

*  *     * 

GENE  E.  YARNELL,  lately  connected 
with  New  York  stage  attractions  has  taken 
a  managerial  assignment  at  the  Dawn  The- 
atre in   Hillsdale,   Mich. 

*  *     * 

GEORGE  M.  WATSON  has  been  named 
as  the  manager  of  the  Colorado  Theatre  in 
Pueblo,  Colorado.  He  succeeds  Phil  Four- 
met. 

*  *     * 

SAM  J.  AARON  has  been  shifted  from 
the  managership  of  the  American  Theatre 
in  Troy,  N.  Y.,  to  that  of  the  Lincoln. 

*  *     * 

ASHTON  V.  RUDD  is  managing  the 
New  and  Strand  Theatres  in  Staunton,  Vir- 
ginia. 

*  *     * 

HENRY   TAYLOR  has   been  appointed 

managing  director  of  the  Publix  Metropoli- 
tan Theatre  in  Boston,  Mass.,  succeeding 
Lawrence  Bearg,  who  goes  to  the  home  of- 
fice. 

JOHN  J.  BIELMAN,  former  manager  of 
the  Broad  Theatre  in  Penns  Grove,  N.  J., 
has  been  promoted  to  the  managership  of 
the  new  Rexy  Theatre  in  Philadelphia,  Pa. 
S.  MUNTER  steps  into  the  Broad. 

*  *     * 

JAMES    K.    O'DONNELL    is    the    new 

manager  of  the  Bath  Opera  House,  in  Bath, 

Maine. 

*  *     * 

W.  C.  WELCH  has  taken  over  the  man- 
agerial end  of  the  Orpheum  Theatre  in  Oak- 
land, Cal.,  shifting  from  the  Orpheum  in 
San  Diego.  JACK  EDWARDS  fills  his  for- 
mer  post. 

*  *     * 

HARRY  WATTS  has  been  appointed 
City  Manager  in  charge  of  the  Keeney, 
Strand,  Majestic  and  Regent  Theatres  in 
Elmira,  N.  Y.  The  houses  are  a  recent  ad- 
dition to  the  Warner  chain. 

BUCK  WEAVER,  manager  of  the  Rialto 
Theatre  in  Sutro,  Texas,  announces  that  the 
house    has   been    completely    remodeled. 

*  *     * 

G.  L.  WOODS  has  been  shifted  from 
Paris.  Texas,  to  Breckenridge  by  the  Publix 
Corp.     He   will   manage  the   local   house. 

*  *     * 

C.  E.  REQUA,  manager  of  the  Andress 
and  Plaza  Theatres  in  Great  Bend,  Kansas, 
has  been  transferred  to  the  Mason  Theatre 
in  Norton.  L.  W.  MORRIS  of  Newton, 
Kansas,  shifts  to  Great  Bend. 

*  *     * 

PAUL  ELLIS  of  Youngstown,  Ohio,  has 
been    named    manager    of    the    three    local 

Warren  and    Xilcs  houses. 

*  *      * 

SI  DANZ  is  managing  the  Granada  The- 
atre in   Auburn.  Wisconsin. 


ROLAND  LEVINSON  is  managing  the 
Metropolitan   Theatre   in    Hermosa,    Calif. 

*  *     * 

WILLIAM  STEWART,  JR.,  is  the  new 

new  owner-manager  of  the  Scenic  Theatre 

in  Montebello,  Cal. 

*  *     * 

FRANK  V.  WALSH  has  been  appointed 
to  the  managership  of  the  new  Park  The- 
atre in  Newburgh,  N.  Y. 

*  *     * 

W.  H.  WHITE  has  been  transferred  to 
Riverhead,  N.  Y.,  where  he  will  handle  the 
local  Capitol  Theatre,  succeeding  ROBERT 
A.  BERTSCHY. 

MURRAY  LAFAYETTE  is  the  newly 
appointed  manager  of  the  Princess  Theatre 
in  Hartford,  Conn. 

*  *     * 

FRED  GLASS  has  shifted  from  McCook, 
Neb.,  to  Alliance  where  he  will  assume 
charge  of  the  local  Fox  houses,  which  are 
to  undergo  a  rebuilding  and  refurbishing 
program  there.  JAMES  E.  HUGHES  suc- 
ceeds  Glass  at   McCook. 

*  *     * 

IRVING  WATERSTREET,  former  pub- 
licity director  for  Publix  in  Omaha,  has 
been  appointed  manager  of  the  local  World 
Theatre,  replacing  GEORGE  MACKENNA 
who  goes  to  the  Liberty  in  Salt  Lake  City. 

*  *     * 

EMORY  V.  CLOVER  has  returned  to 
San  Jose,  Calif.  He  will  manage  the  New 
American  Theatre. 

LLOYD  DEARTH,  former  manager  of 
the  Capitol  in  Vancouver,  B.  C,  Canada, 
has  been  appointed  district  manager  for 
Manitoba  and  Saskatchewan  with  headquar- 
ters  in    Winnipeg. 

*  *     * 

CHARLES  WEINER,  manager  of  the 
Winnipeg  Theatre  in  Winnipeg,  Canada,  is 
the  new  film  booker  for  the  Mid-West  Dis- 
trict. 

*  *     * 

MIKE  GOODMAN,  former  master  of 
ceremonies,  at  the  Capitol  in  Winnipeg, 
Canada,  has  deserted  the  stage  for  a  career 
in  the  managerial  end  of  show  "business. 
He  will  manage  the  Winnipeg  Theatre. 

4c      $       * 

VICTOR  ARMAND  of  Winnipeg.  Can- 
ada, is  the  new  superintendent  of  projection 
and  maintenance  for  the  Manitoba-Saskat- 
chewan   District. 

*  *     * 

WALLY  WATLINGTON  lias  been  ap- 
pointed  city    manager   for    Publix   in   Tcxar- 

kana,    Tex. 

*  *     * 

ARTHUR  SWANKE  has  been  promoted 
to  advertising  manager  for  the  Publix  Thea- 
tre   in    Dallas,    Texas. 

*  *      * 

C.  W.  ALLEN  has  been  promoted  from 
branch  manager  for  Pathe  at  Oklahoma 
City,  Okla.,  to  the  same  position  at  Atlanta. 
Ga.,   succeeding    11.    R.    Kistlcr. 


EUGENE  T.  OLIVER  has  resigned  his 
position  as  manager  of  the  Majestic  Theatre 
in  Little  Rock,  Texas,  to  take  over  the  gen- 
eral managership  of  the  new  Arkansas  thea- 
tre upon  building  completion.  , 

A.  S.  WATLINGTON,  JR.,  former  city 
manager  for  Publix  in  Texarkana,  Texas, 
has  been  shifted  to  Little  Rock,  Ark.,  where 
he  will  manage  the  Majestic  Theatre. 

*  *     * 

A.  G.  RITCHIE,  former  manager  of  the 
Capitol  and  Strand  theatres  in  Brandon, 
Manitoba,  Canada,  will  be  district  manager 
for  British  Columbia  with  headquarters  at 
Penticton,   B.   C. 

*  *     * 

JACK  SUCKSTORFF  is  the  new  man- 
ager of  the  Rialto  Theatre  in  Glendive, 
Montana. 

*  *     * 

CHAS.  BROWN  has  been  appointed 
business  manager  of  the  Royal  Theatre  in 
Moose  Jaw,  Saskatchewan,   Canada. 

*  *     * 

MORRIS  STEIN,  formerly  of  the  Impe- 
rial Theatre  in  Toronto,  Canada,  has  been 
appointed   district   manager   for  Toronto. 

*  *     * 

GEORGE  ROTSKY,  according  to  rumor, 
is  slated  to  leave  his  manager's  position  at 
the  Palace  Theatre  in  Montreal,  Canada,  and 
become  division  manager  of  the  Quebec 
district.  He  was  recently  offered  the  oposi- 
tion  of  circuit  exploitation  supervisor  but 
declined. 

*  *     * 

HAROLD  FRANKLIN  HARRIS,  for- 
mer manager  of  the  Pathe  Exchange  in  St. 
Louis,  has  embarked  on  the  sea  of  matri- 
mony. 

*  *     * 

ROBERT  SMITH  has  succeeded  LETO 
HILL  as  manager  of  the  Ambassador  The- 
atre in   St.   Louis,   Mo. 

*  *     * 

CARL  HERSHBERGER  has  been  pro- 
moted to  the  management  of  the  leading 
theatre  in  Oswego,  N.  Y. 

*  *    * 

LETO  HILL  has  been  appointed  man- 
aging director  for  a  string  of  Warner 
Houses    in    Oklahoma   City,    Okla. 

*  *     * 

ALBERT  B.  COX,  former  assistant 
manager  of  the  Poll  Theatre  in  Wilkes- 
Barre,  Pa.,  is  the  new  manager  of  the  local 
Irving   Theatre. 

*  *     * 

JOSEPH  CHARNISKY  is  now  part 
owner  of  the  Pantages  Theatre  in  Kansas 
I  ity,    besides    managing    the    house. 

*  *     * 

BOB  GARY  is  overseeing  the  improve- 
ments being  made  for  the  Des  Moines  in 
Des    Moines,    In. 

*  *     * 

J.  C.  KELLER,  manager  of  the  Liberty 
Theatre  at  Eunice,  La.,  recentlv  entertain- 
ed the  city  Rotarians  as  part  of  his  anniver- 
sary campaign. 


August   23,    19  3  0 


Motion  Picture  News 


69 


MANAGE!?!'  KCIJND  TABLE  CLUB  HI 


Tiy—^gccao 


Yes,  Fred  Johnson 
Is  Sure  Putting 
The  Latonia  Across 


If  any  of  his  friends  have 
been  wondering  what  hap- 
pened to  Fred  Johnson,  this 
little  story  will  allay  their  fears 
because  we  want  to  report  that 
Fred  is  hard  at  work  putting 
the  Latonia  Theatre  in  Oil 
City  up  among  the  leaders  of  the  Pennsylvania  houses. 

As  Fred  says:  "...  have  been  so  busy  out  billing  and  tack- 
ing arrows  advertising  the  Latonia  that  I  have  not  had  time 
to  do  anything  but  work.  We  have  now  about  46  windows  in 
small  and  other  sized  towns  within  a  radius  of  40  miles  of  Oil 
City  to  which  we  send  one-sheets  every  week  and  we  have 
tacked  along  all  routes  a  nice  arrow  pointing  to  "Latonia-Oil 
City's  Finest  Theatre."  We  put  up  300  of  these.  Trees,  posts, 
etc.,  get  tacked  and  we  aim  to  hit  the  curves  to  strike  their 
eye  when  rounding  them." 

So  that's  that.  And  when  Fred  tells  us  he's  busy,  he  sure  is. 
But  to  get  back  to  the  box-office  angle.  This  stunt  that  he 
engineered  has  boosted  the  out-of-town  business  a  great  deal 
and,  from  the  looks  of  things,  is  going  to  go  still  higher.  This 
hasn't' been  all  that  Fred  has  been  doing.  He  pulled  a  Rose 
Matinee  recently  that  let  him  in  for  plenty  of  publicity  and 
good-will.  Any  kid  bringing  a  rose  to  the  theatre  was  entitled 
to  free  admission.  When  the  roses  were  all  gathered  together 
they  were  dispatched  to  local  sanitariums. 

Another  stunt  that  went  over  well  for  Fred  was  the  "Shoot- 
ing" of  local  clubs,  plants,  oil  wells,  barrel  works,  stores,  city 
official,  country  clubs,  and  scenes  about  town.  The  pictures 
were  shown  at  the  theatre  in  conjunction  with  the  regular  pro- 
gram and  the  resultant  business  and  publicity  more  than  paid 
for  the  cost  of  taking  the  pictures. 

Oke,  Fred.  We  are  glad  to  see  that  you  are  bringing  that 
house  right  along  and  we  are  sure  that  you  are  going  to  keep 
us  informed  of  your  progress  by  continuing  to  be  an  active 
member. 


G.  Laby's  Advance 
Lobby  Displays  Are 
Always  Effective 


If  we  were  to  judge  from 
the  way  people  look  at  his  dis- 
plays we  should  say  that 
George  Laby,  manager  of  the 
Washington  St.  Olympia  The- 
atre in  Boston,  Mass.,  is  en- 
titled to  hang  out  a  sign  de- 
claring that  he  has  a  double  feature — one  a  picture  and  the 
other  a  lobby  display. 

In  the  past  we  have  shown  many  examples  of  this  showman's 
work  and  it  seems  to  us  that  he  gets  better  and  better.  If 
you  will  study  the  photos  that  we  are  showing,  you  will  get  a 
line  on  what  he  does  and  how  he  sells  them  on  his  coming 
attractions. 

The  special  aeronautical  display  on  "The  Dawn  Patrol"  was 
secured  by  a  member  of  his  service  staff,  R.  Randall,  and  he 
certainly  deserves  a  compliment  for  his  work.  So  much  com- 
ment  was    occasioned    by   this    medium    of   show    selling   that 


Laby  held  the  display  over  and  used  it  during  the  run  of  the 
picture,  utilizing  space  along  side  of  it  for  the  next  attraction. 
In  the  simplicity  of  the  other  display  on  "Anybody's  War"  lay 
the  secret  of  its  pulling  power.  Black  and  silver  coloring  was 
used  in  all  of  the  work,  the  shells  being  made  of  cut-out  beaver 
board,  with  heavy  black  lines  outlining  the  forms. 

We  want  to  thank  Laby  for  passing  these  two  corking  dis- 
plays along  to  us  and  we  know  that  they  will  prove  to  be  of 
valuable  interest  to  the  rest  of  the  Club.  With  Laby  turning 
out  this  sort  of  work  we  hope  to  have  more  of  it  to  pass  along 
to   his   fellow  members   in  the  very   near  future. 


HEADLINES  TELL  THE  STORY 

(Extract   from   Miami   Herald) 

PLANES  WILL  CARRY  CUBANS 
TO  MIAMI  FOR  AVIATION  MEET 

Official  to  Represent  Machado  at  Premiere 
of  "Dawn  Patrol" 

International  recognition  of  the  opening  presentation  of 
Richard  Barthelmess'  aviation  epic  of  the  World  War,  "The 
Dawn  Patrol,"  at  the  Fairfax  Theatre,  Friday,  will  take 
tangible  form  in  the  presence  of  four  Cuban  aviators  who 
will  come  to  Miami  to  officially  represent  the  air  service  of 
Cuba   on  this  occasion. 

The  invitation  was  extended  to  President  Gerardo  Ma- 
chado aiid  Cuban  officials  on  behalf  of  the  Miami  Junior 
Chamber  of  Commerce  by  its  president,  Joseph  B.  Rice,  who 
now  is  in  Havana.  In  response  two  government  planes  will 
leave  Havana  Thursday  afternoon  for  Miami,  convoyed  by  a 
Pan-American  plane  on  which  Rafael  Martinez  Ybor,  assist- 
ant Secretary  of  State  and  President  of  the  Cuban  National 
Press  Bureau,  will  come  as  President  Machado's  representa- 
tive. 

Upon  their  arrival  at  the  Pan-American  airport  the  Cu- 
bans will  be  met  by  the  aviation  committee  of  the  junior 
chamber  of  commerce  and  city  aviation  officials.  During  their 
stay  of  three  days  in  Miami  the  Cuban  delegation  will  be 
guests  of  Henry  J.  Smith  of  the  Alcazar  Hotel.  They  will 
make  their  official  appearance  at  the  evening  performance 
at  the  Fairfax  Friday,  occupying  official  boxes  which  will  be 
decorated  with  Cuban  and  American  flags.  Later  the  Cubans 
will  be  guests  of  honor  at  an  aviation  ball  the  junior  chamber 
of  commerce  and  Fairfax  Theatre  will  sponsor  at  the  Alcazar 
Roof  in  honor  of  the  Cuban  fliers. 

The  junior  chamber  of  commerce  aviation  committee  will 
complete  plans  for  the  entertainment  of  the  visitors  at  a 
meeting  tomorrow. 

"The  Dawn  Patrol"  now  is  being  shown  in  New  York  and 
has  created  a  sensation.  It  is  the  "Journey's  End"  of  the 
aviation  side  of  the  war.  In  addition  to  Barthelmess  and 
Douglas  Fairbanks,  Jr.,  36  American  fliers  appear  in  the  pic- 
ture. 

A  lot  of  words  would  be  inadequate  to  convey  the 
showmanship  that  went  into  this  latest  Earle 
Holden  stunt.  He  crashed  the  front  page  of  the 
Miami  Herald  on  one  of  the  biggest  publicity  scoops 
the  city  has  ever  witnessed.  Congratulations! 


G.  E.  Hoffman  Sells 
Shows  With  Shadow 
Box  Atop  Marquee 


A  shadow  box  atop  his  mar- 
quee is  the  way  that  G.  E. 
Hoffman,  manager  of  the  Ritz 
Theatre  in  Anniston,  Ala., 
plugs  his  attractions,  and  since 
the  frame  was  constructed  at 
a  minimum  expenditure  we 
are  passing  the  idea  along  to  you  so  that  you  can  decide  whether 
you  would  want  to  use  one  to  sell  your  shows,  too. 

The  frame  is  14  feet  long  and  three  feet  high  and  six  inches 
deep.  The  inside  of  the  box  is  painted  a  flat  white  and  has  22 
100-watt  lights  around  the  top  sides  and  bottom  which  at  night 
is  a  solid  light. 

The  top  of  the  box  has  a  hinged  lid  with  grooves  on  the  in- 
side to  permit  a  frame  which  is  covered  with  ordinary  banner 
cloth — costing  less  than  a  dollar  for  each  change,  which  includes 
cloth,  plain  black  oil  color  and  labor.  Everything  is  done  in 
black  and  white. 

The  transparent  box  frame  is  an  old  one  which  Hoffman  has 
made  over;  the  entire  cost  being  under  five  dollars.  But  what 
Hoffman  likes  about  this  new  advertising  medium  is  that  he  can 
change  it  with  each  change  of  picture  at  the  nominal  cost  of 
less  than  a  dollar. 

From  what  we  know  about  it,  it  is  working  great  for  Hoff- 
man. Of  course,  we  have  to  take  into  consideration  your  local 
conditions,  which  we  do  not  know  anything  about,  and  for  that 
reason  you'd  have  to  dope  out  whether  you  would  need  an 
angle  of  this  sort.  However,  we  want  to  thank  him  for  passing 
this  along  and  we  hope  to  hear  more. 


70 


Motion  Picture  News 


August    2  3,    19  30 


MANACf Itf'  ROUND  TABLE  CLUB 


HERE'S  HOLMES! 

Fresh  from  the  management  of  eight  Publix  Paramount 
Playhouses  in  Palm  Beach  and  Lake  Worth,  Florida,  Con- 
rad L.  Holmes,  new  city  manager  of  the  Paramount  and 
Rialto  Theatres  in  Portland,  Oregon,  is  making  the  city 
sit  up  and  take  notice. 

Six  years  have  elapsed  since  Holmes  first  visited  Port- 
land, and  his  many  experiences  since  then  are  proving  in- 
valuable to  him  in  bringing  in  business  to  his  houses. 

He  has  been  in  the  show  game  for  20  years,  starting 
as  an  usher,  then  working  as  a  musician,  besides  attend- 
ing to  the  many  seemingly  endless  tasks  which  a  showman 
contends  with  every  day  he  is  in  the  business. 

Just  to  give  you  some  idea  of  the  wallop  that  this  show- 
man packs,  we'd  like  to  tell  you  of  a  recent  stunt  he  pulled 
in   conjunction   with  his  selling   of   "The   Dawn   Patrol." 

He  arranged  to  have  eighteen  planes  race  from  Port- 
land to  Seattle.  Besides  carrying  the  aviators,  the  planes 
also  bore  the  first  string  film  critics  of  the  Portland  papers. 
The  ships  raced  to  the  Washington  city  and  upon  ar- 
riving at  the  landing  field  the  passengers  were  invited  to 
the  Seattle  branch  of  the  Paramount  exchange  where  the 
film  was  screened  for  their  benefit.  When  the  aviators  and 
newspaperites  returned,  the  reporters  wrote  out  their  re- 
views and  these  were  published  the  opening  day  after  the 
film  opened  at  the  Portland  Paramount. 

That's  high  powered  publicity;  and  there's  a  lot  more 
on  the  way  if  you'll  keep  watching  Holmes'  work  on  the 
pages  of  the  Managers'  Round  Table  Club. 


Billy  Stillman  Is 
Cashing  In  On  All 
Angles  For  Kid  Biz. 


Starting  in  at  an  early  age 
to  promote  publicity  and  other 
things  for  prize  fights,  it  was 
only  natural  for  Billy  Stillman 
when  he  broke  into  show  busi- 
ness to  continue  his  go-getting 
tactics  and  start  promoting 
right,  left,  etc.  Ever  since  he  has  been  handling  the  Ritz  in 
Jersey  City,  Billy  has  been  turning  out  some  fine  work  and  his 
latest  is  no  exception. 

Through  a  tie-up  with  a  popular  Jersey  City  dancing  school 
he  persuaded  the  teacher  to  lend  him  50  of  his  600  pupils  in 
order  to  put  on  a  Kiddie  Show  at  the  Ritz.  The  teacher  was 
more  than  glad  to  comply  with  the  request,  particularly  since 
he  was  to  figure  in  the  publicity.  And  so  Bill  inaugurated  "Ritz 
Cabaret  Night." 

Fifteen  numbers  were  put  on  by  the  children,  who  ranged  in 
age  from  seven  to  twenty.  All  sorts  of  dancing  were  represented. 
There  was  tap,  toe,  soft  shoe,  clog,  and  wooden  shoes.  To 
break  up  the  program,  some  of  the  more  versatile  children  ren- 
dered the  latest  song  numbers.  The  whole  affair  was  carried 
along  on  the  same  lines  as  a  revue  night  club  and  was  studded 
with  solos,  duets  and  group  numbers.  Many  special  costumes 
were  introduced  in  the  numbers  and  they  provided  a  very 
effective  flash,  lending,  as  they  did,  color  and  harmony. 

Before  we  go  any  further  we'd  like  you  to  know  that  this  was 
the  snappiest  show  put  on  during  the  year  and  was  a  fitting 
climax  to  "Manager's  Week,"  the  name  Billy  affixed  to  his  many 
efforts.  And  hi>  ".Manager's  Week"  was  a  corker.  Look  at 
these:  Monday,  "Grab  Bag  Night";  Tuesday,  "Old  Fashioned 
Country  Store";  Wednesday.  Ukelele  Contest,"  with  five  ukes 
being  donated  as  prizes;  Thursday,  five  pairs  of  shoes  given 
away  to  persons  whose  feet  they  would  fit. 

So  you  see  that  with  such  an  imposing  array  of  showmanlike 
work  behind  him,  Billy  had  to  do  some  tall  stepping  to  outdo 
himself,  but  his  Cabaret  Night  was  voted  the  best  event  of 
the  week.  And  since  it  didn't  cost  a  thing  but  a  lot  of  extra 
work  for  Billy,  who  didn't  mind  it  in  the  least,  it  was  not  only 
a  good-will  and  a  publicity  success,  but,  most  important  of  all, 
a  financial  one.  And  since  we  know  Billy,  we  know  that  it  was 
what  he  was  shooting  at.  And  scored  a  bulls-eye;  so,  being  a 
good  marksman,  and  one  who  never  fails  to  hit  the  bulls-eye 
ten  times  out  of  ten,  it  was  a  sure  thing  that  he  was  going  to 
annex  another  record. 


Endurance  Drive 
Was  Timely  Idea 
ForHarryMarchand 


A  timely  tieup  was  arranged 
by  Harry  Marchand,  manager 
ot  the  Saenger  Theatre,  Mo- 
bile, Alabama,  on  "HOLD 
EVERYTHING"  and  an  En- 
durance Drive  staged  in  that 
town  with  Daredevil  Jack 
Derby,  day  and  date  with  the  showing  of  the  picture.  This 
drive  was  a  non-stop  100-hour  performance  given  by  one  of  the 
most  widely  known  drivers  in  the  country. 

The  daredevil  was  handcuffed  to  the  wheel  of  the  car  in  front 
of  the  Newspaper  office  where  a  crowd  of  over  a  thousand 
people  gathered  to  see  the  start.  A  card  announcing  the  pic- 
ture "HOLD  EVERYTHING"  was  tied  across  the  front  and 
rear  bumpers  of  the  car.  Every  now  and  then  while  the  driver 
was  around  town,  he  would  lean  out  of  the  car  and  yell  "HOLD 
EVERYTHING." 

Naturally  everyone  in  town  was  interested  in  the  drive  and 
whenever  he  would  pass  all  eyes  were  on  him. 

A  furniture  store  tied  in  and  furnished  the  Hollywood  Bed 
Room  Suite  for  display  in  the  theatre  lobby  and  a  mattress  fac- 
tory not  only  furnished  the  mattress  where  the  daredevil  would 
be  brought  to  sleep  after  the  drive  but  gave  this  mattress  away 
to  the  person  guessing  the  nearest  number  of  hours,  minutes 
and  seconds  the  driver  would  sleep  after  his  drive.  Over  500 
people  entered  this  contest. 

A  Gas  Refrigerator  was  installed  in  the  foyer  of  the  theatre 
to  keep  the  Dr.  Pepper  cold.  Both  these  companies  ran  big 
ads  on  the  event  and  naturally  the  Saenger  came  in  for  plenty 
of  free  publicity. 


At  seven  o'clock,  he  was  brought  back  to  the  Saenger  lobby, 
where  he  slept  until  the  next  morning.  A  trained  nurse  was 
stationed  beside  the  bed  and  the  corner  of  the  lobby  where  he 
was  roped  off.  Naturally,  this  caused  a  crowd  and  it  is 
almost  safe  to  say  that  four  out  of  every  five  that  entered  the 
lobby   to   see   the   daredevil   sleep,   came   in   to   see   the   picture. 

A  tie-up  with  the  Milk  Company,  admitting  children  for  10 
milk  bottle  tops  and  adults  for  25  between  certain  hours  on 
Saturday,  was  also  effected  and  the  theatre  received  free  news- 
paper space  on  this. 

It  is  impossible  to  put  in  this  small  a  space,  the  amount  of 
absolutely  free  publicity  the  theatre  received  from  this  tie-up. 
We  are  reproducing  a  photo  taken  in  front  of  the  theatre  which 
will  give  you  a  faint  idea  of  the  mobs  which  were  attracted. 
Although  the  photo  is  not  very  clear  we  are  certain  it  will 
answer  the  purpose.  Nice  work  for  .Marchand  and  we  would 
like  to  see  lots  more  like   it. 


LAFF-OF-THE-WEEK 

"The  height  of  optimism"  opines  one  of  our  mem- 
bers, "is  for  a  theatre  manager  to  shut  off  the  cool- 
ing system  when  he  is  running  an  Antarctic  pic- 
ture." 


August    23 ,    19  3  0 


Motion  Picture  News 


71 


MANAGFPJ'  KCIJND  TABLt  CLUB 


His  Endorsement 
Gave  Koppelberger 
Editorial   Break 


Though  the  film  he  was  sell- 
ing was  "All  Quiet  on  the 
Western  Front,"  it  wasn't  so 
quiet  for  the  residents  of  La 
Crosse,  Wisconsin,  when  F.  L. 
Koppelberger,  manager  of  the 
;=^^^=^^^^^=^  Rivoli  Theatre  secured  a  cir- 
cus calliope  to   plug  the  picture. 

The  calliope,  a  very  beautiful  affair,  painted  in  cream  color 
and  gold,  created  a  considerable  flash.  Three  immense  boards 
on  the  sides  and  back  of  the  truck  carried  the  theatre  and  play- 
dates.  A  non-sync  outfit  was  con- 
cealed inside  the  van  and  a  loud 
speaker  extended  through  the  back. 
As  the  truck  went  from  town  to 
town,  the  non-sync  playing  rec- 
ords and  shouting  announcements, 
created  a  great  deal  of  interest 
w  h  e  r  e  v  e  r  it  stopped  or  passed 
through.  Uniformed  attendants 
stood  on  either  side  of  the  truck 
and  when  it  stopped  at  particularly 
busy  spots  they  passed  out  an- 
nouncements. 

We  have  spoken  many  times  of 
the  value  of  a  personal  endorsement 
of  a  picture — a  stunt  which,  if  not 
over-used,  will  always  be  productive 
of  increased  business.  Koppelberger 
decided  to  use  it  in  conjunction  with 
his  campaign  on  the  film  and  since 
it  was  so  well  made  up  we  are  re- 
producing it  here  in  order  that  you 
may  see  the  novel  layout.  This  ad  was  so  effective  that  it 
attracted  the  attention  of  the  editor  of  the  local  paper  and 
he  came  through  with  a  big  editorial  giving  his  views  on  the 
picture,  which  were  very  favorable.  We  could  go  on  for  a 
couple  of  pages  and  tell  you  of  the  many  other  tie-ups  that 
Koppelberger  and  his  assistant,  Wm.  Freise,  had,  but  since 
both  space  and  time  are  limited  we  will  have  to  sign  off  with 
our  thanks  to  Mr.  Freise  for  letting  us  see  these,  and  we  hope 
to  hear  some  more  about  the  showmanship  being  displayed 
in  La  Crosse  because  work  of  this  type,  we  know,  should  not 
be  kept  under  cover,  especially  when  there's  a  medium  like 
the  Managers'  Round  Table  Club  in  Motion  Picture  News 
which  reaches  thousands  of  showmen  all  over  the  world  and 
assists  them  with  their  campaigns.  Let's  hear  from  you  again, 
Mr.  Freise,  and  how  about  a  photo  and  a  story  on  Mr.  Koppel- 
berger and  yourself? 


RIVOLI 

One  Week  —  7  Day 


Colored  Crooners 
Were  Atmosphere 
At  La  Bar's  House 


When  a  stunt  is  so  good 
that  it  has  to  be  pulled  in  from 
danger  of  blocking  traffic,  you 
know  that  the  man  who  engi- 
neered the  gag  must  be  a 
mighty  fine  showman  and 
;^=====^=^  knows  just  what  his  public 
wants  and  for  that  reason  when  F.  LaBar,  Jr.,  manager  of  the 
Plaza  Theatre,  played  "Hallelujah"  he  planned  on  putting  in  a 
typical  Southern  lobby  with  real  negro  atmosphere.  He  ar- 
ranged for  the  loan  of  several  bales  of  cotton  and  hired  two 
negro  musicians  who  could  also  sing.  These  crooned  Southern 
plantation  songs  and  alternated  with  modern  blues  during  the 
busy  afternoon  and  evening  hours  during  the  engagement  and 
LaBar  reports  that  during  the  evening  he  had  to  take  them  off 
the  job  to  avoid  blocking  traffic.  The  jam  Saturday  afternoon 
and  night  was  so  large  that  extra  police  had  to  be  called  and 
the  singers  pulled  in  every  half  hour. 

The  removal  of  the  lobby  entertainment,  LaBar  reports,  re- 
sulted in  a  large  portion  of  those  standing  around  the  lobby 
buying  tickets.  When  this  crowd  had  been  sold,  he  would  bring 
the  singers  out  again  and  start  the  ballyhoo  all  over.  Business 
was  excellent  on  the  three  days'  run. 

This  showman  has  been  represented  on  our  pages  many  times 
and  his  up-to-the-minute  activities  have  been  the  subject  of 
many  an  article  of  interest.  As  he  is  one  of  our  most  active 
members,  we  know  that  he  will  continue  the  interest  he  has 
shown  in  the  past  and  that  more  of  his  work  will  be  passed 
along  from  time  to  time. 


HOW   A   REAL 

INDEPENDENT   EXHIBITOR 

MAKES   UP   A   PROGRAM 


Snapebot 


Che  Bad  One" 


'■feotHj  of  tlic  .tflinif 

sv\P SHOTS 


i^asg 

"l  ,  .31 

COURAGE 

A 

^ 

Cillian  6i$h 


!•» 

:".'  "' 

SciiBo 

ll.t.tfUi 

I   ,'. 

1 

II m 

Meet  "Snapshots,"  the  house  organ  of  the  Oriental  Theatre  in  Port- 
land, Oregon. .  The  Oriental  is  owned  and  operated  by  Walter  Tebbetts, 
about  whom  more  information  may  be  obtained  in  this  week's  install- 
ment of  "Looking  Over  the  Field  With  'Chick'."  Marks  a  forward  step 
in   program    make-up.     Doesn't   it? 


Waterson  Secured 
A  Window  Display 
In  His  Local  Bank 


When  a  bit  of  imaginative 
thinking  can  be  substituted 
for  a  cash  outlay  in  the  way 
R.  W.  Waterson,  manager  of 
the  Indiana  theatre,  Bedford, 
Ind.,  did,  it  is  indeed  a  happy 
— — -— — — — === ==^—=— — — —-—       situation. 

Waterson  used  an  advertising  device  for  his  showings  of 
"The  Border  Legion"  that  not  only  cost  a  minimum  sum,  but 
produced  results  far  in  excess  of  more  commonplace  forms  of 
advertising.  A  tie-up  was  made  with  a  local  bank,  whereby 
the  bank  displayed  in  its  window  an  old  safe  that  had  been 
dynamited  by  yeggs.  Imitation  currency  and  money  bags  were 
strewn  about  the  opening  of  the  safe  and  copy  on  a  display 
card  called  attention  to  the  bank's  safety  deposit  vaults  as  a 
safeguard  for  menaces  such  as  the  outlaw  characters  of  "The 
Border  Legion."  Other  copy  made  a  more  definite  tie-in  about 
the  picture  itself,  and  included  theatre  name  and  playdates. 

The  attention  of  hundreds  of  people  was  drawn  to  the  dyna- 
mited safe,  and  some  good  sales  messages  that  were  interesting 
enough  to  be  read  by  all  who  looked  were  gotten  across,  that 
resulted  in  a  box-office  high  for  Waterson. 


72 


Motion  Picture  News 


August    23 ,    19  3  0 


MANAGE Itf'  POUND  TABLE  CLUE 


Assistant  Managers 
as  Members! 


In  order  that  we  may  dispel  a  wrong  impression,  we  want 
all  assistant  theatre  managers  to  know  they  are  eligible  for 
membership  in  the  Round  Table  Club,  PROVIDING  their 
manager  certifies  as   to   the   position   they   hold. 

Many  assistant  managers  have  important  duties  in  their 
respective  theatres,  such  as  publicity  and  exploitation  direc- 
tors, treasurers,  etc.  We  therefore  feel  that  their  activities 
are  many  times  just  as  important  to  the  Club  pages  as  the 
managers. 

The  reasons  we  make  this  one  provision  is  that  it  is  difficult 
for  us  to  know  whether  an  applicant  who  calls  himself  an 
assistant  manager  is  really  just  that.  We  can  check  up  on 
the  ass:stants  and  we  would  rather  they  expressed  their 
willingness   before  their  assistants  joined   the  Club. 

M.  R.  T.  C. 


Fishing  In  Lobby 
Was  Recent  Stunt 
At  Short's  House 


Big  ponds  are  springing  up 
here,  there  and  everywhere. 
The  nation,  as  far  as  show- 
men can  make  it,  is  going  to 
become  big  pond  conscious. 
And  one  of  the  instigators  of 
the  conspiracy  is  Paul  Short, 
manager  of  the  Tampa  Theatre  in  Tampa,  Fla. 

What  is  a  big  pond?  It  is  a  stunt  devised  by  some  alert 
showman  to  use  an  advance  plug  on  Maurice  Chevalier's  pic- 
ture "The  Big  Pond."  A  tank  is  constructed  in  the  lobby  of 
the  theatre  and  patrons  are  invited  to  angle  for  celluloid  fish 
floating  about  the  water.  Fishing  reels  are  provided  by  the 
management  (which  promoted  them  from  a  local  sporting  goods 
dealer)  and  the  bait  held  out  to  the  sportsmen  in  that  at  the 
bottom  of  some  of  the  fish  is  placed  a  number.     Any  angler 


hooking  the   numbered   fish   is   entitled   to   free   tickets   to   the 
theatre. 

The  stunt  has  been  clicking  all  over  the  country.  Wherever 
the  picture  was  played,  there  would  be  found  a  bunch  of  sport 
enthusiasts  grouped  about  the  pond,  enrapturedly  watching 
some  one  engaged  in  a  tussle  with  the  finny  denizens.  And 
when  the  sportsman  would  hook  an  especially  fine  piscatorial 
specimen  that  would  entitle  him  to  free  admission  to  the  the- 


This  Is  What  Latta 
Did  When  Weather 
Became  Too  Warm 


atre,  he  would  be  forced  to  bow  to  the  salvos  of  applause  show- 
ered upon  him  by  his  admiring  audience.  Young  and  old  try 
their  hands  at  it.  Experienced  anglers  and  the  kid  who  fishes 
with  a  bent  pin  and  a  piece  of  string  would  vie  with  each  other 
in  an  attempt  to  land  a  price  catch;  with  the  kid  usually  win- 
ning. 

But  whoa!  What's  all  this?  All  we  started  out  to  say  was 
that  the  fine  display  which  the  photo  shows  was  turned  out  as 
a  background  for  the  stunt  and  is  the  work  of  Louis  Sylvester, 
house  artist  for  the  Tampa  Theatre  and  we  guess  you'll  agree 
with  us  when  we  say  that  it  is  certainly  a  fine  piece  of  work 
and  a  very  fitting  background  for  Short's  showmanship. 

"It's  a  hundred  in  the  shade," 
cries  out  C.  J.  Latta,  "and 
everyone  is  going  to  the  beach. 
Here  I  am  with  a  big  house 
like  the  Roger  Sherman  in 
New  Haven,  Conn.,  to  fill,  and 
something  must  be  done." 
The  above  was  Latta's  cry.  But  not  for  long.  Having  been 
in  the  show  game  for  a  number  of  years,  and  being  well  quali- 
fied to  hold  his  present  position,  since  he  has  proven  that  he 
knows  his  business,  Latta  decided  the  only  way  to  keep  people 
informed  of  the  attractions  at  his  house  was  to  beard  them  right 
in  their  own  lairs.    And  did  he  do  it? 

In  the  cut  we  are  show- 
ing, you  can  see  the  motor 
boat  he  hired  to  cruise 
about  the  various  beaches. 
The  coat  carried  a  large 
banner  plugging  the  feature 
picture.  It  was  maneuvered 
as  close  to  the  bathers  as 
possible  and  fortunately  it 
happened  to  be  close  enough 
so  that  the  sign  was  read. 
With  countless  thousands 
of    bathers    dotting    the 

beaches  during  the  day  plenty  of  attention  was  paid  to  the 
novel  ballyhoo  and  doubtless  resulted  in  the  presence  of  many 
of  the  bathers  at  the  evening  performance  at  the  theatre. 

This  stunt  of  Latta's  worked  wonders  for  him  and  we  feel 
that  if  you  are  looking  for  something  along  the  same  lines, 
providing  local  conditions  warrant  it,  that  it  will  also  click  for 
you.  At  any  rate,  give  it  some  thought,  and  if  you  can  use  it, 
take  it  with   Latta's  compliments. 


W*^~m™^^r£UBBi 

1 

•^SHjJEJ     S9| 

Wallace  Handed 
Patrons  A  Funny 
One  On  Campaign 


One    of    our    most    active 
Canadian  members,  Hugh 
Wallace,    former   manager    of 
the  Kitsilano  Theatre  in  Van- 
couver,  B.    C,  who   has   just 
been  transferred   to  the   Em- 
press    Theatre     in     Penticon, 
B.  C,  decided  to  shoot  along  to  us  his  last  work  turned  out  at 
the  Kitsilano  so  that  his  fellow  showmen  and  managers  could 
see  how  he  sold  "Three  Live  Ghosts"  to  his  public. 

With  the  picture  a  comic  one,  he  decided  that  a  funny  ad- 
vance plug  .in  his  lobby  would  be  necessary  and  so  he  hastened 
to  secure  a  bed  from  a  local  dealer  which  was  placed  on  display 
right  near  the  entrance  doors  and  in  full  view  of  everyone  enter- 
ing the  theatre.  The  bed  carried  a  large  sign  reading:  "For 
Patrons  who  Split  Their  Sides  Laughing  at  'Three  Live 
Ghosts'."  As  this  was  the  first  time  a  display  of  this  sort  had 
been  used  considerable  interest  was  shown  with  the  ultimate  re- 
sult  of  better  business  during  play  dates. 

Not  just  satisfied  with  the  bed  stunt,  Wallace  also  painted  a 
special  placard,  in  one  sheet  size,  which  carried  copy:  "Impor- 
tant Notice  to  Everyone — We  Are  Taking  Out  a  Laugh  Insur- 
ance Policy  Insuring  Our  Theatre  Against  the  Claim  of  Persons 
Bringing  Suit  for  Injury  Through  Having  Laughed  Too  Hard 
at  'Three  Live  Ghosts'."  This  card  also  had  the  people  alter- 
nately talking  and  laughing. 

We  want  to  thank  Wallace  for  passing  these  along  to  us 
and  we  also  want  to  wish  him  success  on  his  new  assignment 
and  let  him  know  that  we  think  him  capable  of  building  up 
business  at  the  Empress  as  he  has  done  at  his  former  house. 
Let's  hear  from  you  soon,  Hugh. 


August   23,    19  3  0 


Motion  Picture  News 


73 


MAN A€f  RT  M)1)ND  TABLE  CLUB 


m>^&' 


Martin  Messinger 
Used  Phone  Stunt 
To  Good  Results 


Though  he  is  located  in  one 
of  New  York  City's  many 
neighborhood  houses,  Martin 
Messinger,  manager  of  the 
Costello  Theatre,  is  so  well 
acquainted  with  his  local  pub- 
lic that  he  can  tell  just  what 
stunt  will  best  click  for  any  picture  he  is  plugging. 

When  he  played  "Safety  in  Numbers,"  he  decided  to  use 
the  lucky  phone  number  stunt,  made  so  popular  in  New  Haven 
by  C.  J.  Latta  and  in  Massachusetts  by  John  Scanlon,  to  sell 
the  picture.  Accordingly  he  made  up  a  num- 
ber of  heralds  containing  very  effective  sell- 
ing copy  on  the  film.  The  reverse  side  of  the 
heralds  (which  were  made  up  in  the  form 
of  cards  printed  in  black  on  colored  stock) 
carried  the  explanation.  The  patron  was  in- 
vited to  leave  his  or  her  phone  number  at 
the  box-office.  The  card  explained  that  dur- 
ing the  time  the  picture  played,  three  num- 
bers would  be  called  every  evening.  Per- 
sons receiving  the  calls  were  entitled  to  wit- 
ness the  performance  as  the  guests  of  the 
management. 
As  the  stunt  had  never  been  used  before 
it  went  over  with  a  bang  and  the  cards,  which  were  distributed 
at  local  shops,  through  the  mailing  lists,  and  handed  out  by 
ushers  began  to  pour  in  with  startling  rapidity.  Since  space 
had  been  left  for  the  name  and  address  as  well  as  the  phone 
number,  Messinger  was  pretty  sure  to  boost  up  his  mailing 
list  and  the  addition  of  a  few  hundred  names  to  it  more  than 
repaid  him  for  the  time  he  had  spent  in  planning  the  stunt. 
So  that  you  may  meet  this  showman  "face  to  face"  we  are 
reproducing  his  photo  at  the  top  of  this  article.  We  are  glad 
to  note  that  he  is  turning  out  some  fine  work  at  his  house  and 
we  feel  sure  that  now,  since  he  has  shown  that  he  wants  to 
be  very  active  in  the   Club   affairs,  he  will   continue.    Are  we 

right,   Martin?    

We  have  always  shouted 
that  Brooklyn,  N.  Y.,  is  right 
there  with  the  goods  if  the 
showmen  in  that  city  care  to 
display  their  work.  Rallying 
to  our  call,  Milton  Grossman, 
of  the  Park  Theatre,  sends  us 
a  photo  of  a  recent  stunt  he  used  on  "True  to  the  Navy,"  to 
boost  up  business. 

Through  a  tie-up  with  a  marine  dealer  in  one  of  the  water- 
front sections  of  the  city  he  was  enabled  to  secure  a  number  of 
exhibits  such  as  life  preservers,  anchors,  ship   lights,  steering 

wheel  and  other  parts  of  a 
ship.  These  were  all  placed 
on  display  in  the  lobby  a 
week  before  play  date  and 
moved  out  front  when  the 
day  for  the  picture's  ap- 
pearance rolled  around.  In 
order  to  set  them  off  to 
good  advantage  Grossman 
conceived  the  plan  of  using 
special  beaver  board  cut- 
outs of  the  star  and  placing 
them  around  the  outer  lob- 
by and  box-office. 

To  make  sure  that  the 
nautical  exhibit  would  make 
a  decided  impression  on  his  patrons,  he  also  tied  up  with  a 
local  Army  and  Navy  store  and  secured  free  of  charge  a  num- 
ber of  sailor  suits  which  were  distributed  to  his  ushers.  The 
boys  arrayed  themselves  in  the  costumes  and  presented  a  strik- 
ing appearance  that  was  an  excellent  aid  in  publicing  the  film 
and  creating  word-of-mouth  comment.  The  co-operating  deal- 
ers were  given  credit  cards  for  seven  days  in  the  lobby  of  the 
theatre. 

It  is  certainly  a  pleasure  to  see  this  work  that  Milton  is  turn- 
ing out  as  it  has  not  been  since  the  days  when  Bill  Levey  han- 
dled the  house  that  we  have  heard  anything  about  exploitation. 
Keep  it  up,  Milton,  and  we  know  that  the  additional  business 
as  a  result  of  your  work  will  more  than  repay  you. 


Grossman  Is  Giving 
ThemShowmanship 
At  Park  In  B'klyn 


ORGANS  AND  ORGANISTS! 

Just  because  we  stopped  referring  to  the  fact 
that  you  should  use  your  organ  as  long  as  it's  in 
the  house  and  cost  so  much  to  purchase,  is  no 
reason  why  you  should  get  the  impression  that 
the  suggestion  was  not  favorably  received. 

In  glancing  through  some  fifty  odd  letters,  be- 
fore filing,  we  find  that  over  a  dozen  showmen 
thought  enough  of  our  suggestion  to  not  only  put 
it  to  good  use,  but  to  make  it  a  regular  feature 
of  their  programs. 

Why  not  dust  off  the  console  and  try  a  good 
organist  for  a  few  weeks,  giving  him,  or  her,  a 
good  send-off  via  peppy  advertising.  Maybe  even 
you  will  be  surprised  to  find  that  the  patrons  like 
it.  We're  not  asking  you  to  go  out  and  buy  your- 
self an  organ.  If  you  have  one,  don't  let  it  rot 
away.  Use  it  and  make  it  pay  for  its  keep  and  the 
organist  you  use. 


Real  Kitchen  In 
Lobby  Was  Feat- 
ured  By    B.   Fagin 


How  would  you  like  to  treat 
your  patrons  to  freshly  baked 
cookies,  cakes  and  muffins? 
That's  what  B.  L.  Fagin,  man- 
ager of  the  Plaza  Theatre  in 
Kansas  City,  Mo.,  did  to  help 
==^==^^=  put  "Honey"  across  to  bigger 
and  better  box-office  receipts. 

Through  a  special  arrangement  he  made  with  the  Kansas  City 
Power  and  Light  Company  he  was  enabled  to  procure,  free  of 
charge,  the  corking  display  that  we  are  showing  in  the  photo. 
The  kitchen  was  placed  in  the  lobby  a  week  before  playdate 
and  proved  to  be  a  very  valuable  medium  for  securing  word-of- 


mouth  publicity.  The  lighting  company  also  furnished  the 
theatre  with  plenty  of  publicity  by  mentioning  the  display  in 
their  ads. 

The  equipment  was  run  entirely  by  electricity  and  thousands 
of  customers  were  served  in  the  days  that  it  was  on  display. 
From  the  time  the  theatre  opened  till  it  closed  persons  were 
around  the  counter  munching  cake  and  cookies.  The  good-will 
derived  from  the  gag  was  tremendous  and  the  value  of  such  a 
tie-up  as  this  was  seen  on  the  playdates  when  business  jumped 
way  up  above  the  average.  We  want  to  thank  Mr.  Fagin  for 
passing  this  along  to  us  and  we  hope  to  hear  more  from  him 
concerning  the  way  he  merchandises  his  attractions  in  Kansas 
City.  And  by  the  way  "B.  L."  we  find  that  we  haven't  a  photo 
of  you  in  our  files,  how  about  shooting  one  along  to  us  with 
your  next  contribution,  and  also  a  little  dope  on  your  career  in 
the  business.   Oke? 


74 


Motion  Picture  News 


August   23,    1930 


MANACE-I?r  ttOLND  TABLE  CLUE 


CLUB 

EMBLEM 

PIN!!! 

IT  WILL  IDENTIFY  YOU  AMONG 
THE  WHOLE  SHOW  WORLD  AS  A 
MEMBER  OF  THIS  GREAT  ORGANI- 
ZATION AND  A  REAL  LIVE-WIRE 
SHOWMAN! 


This  is  the  actual  size  of  the  pin.  It  is  made 
of  rolled  gold  with  the  outer  circle  contain- 
ing a  blue  enamel  background  and  the  inner 
circle  an  orange  background.  The  wording 
is  in  gold  letters. 


Use  This  Blank: 

Managers'  Round  Table  Club 
729  Seventh  Avenue,  New  York 

Kindly  send  me,  postpaid, Club  pins, 

for  which  I  enclose  payment  at  $1.00  per  pin. 

Name  of  Member 

Theatre    

Address    

City State 


Irwin  Waite  Dress- 
ed Up  Gag  For 
"Puttin'   On  Ritz" 


An  old  gag  was  dressed  up 
in  new  trimmings  by  Irwin  R. 
Waite,  manager  of  the  Majes- 
tic Theatre  in  Austin,  Texas 
and  used  to  exploit  Harry 
Richman  in  "Puttin'  On  the 
—  Ritz."     As    we    have    stated 

many  times,  you  can  take  almost  any  gag  on  the  Club  pages 
and  use  it  to  suit  whatever  picture  you  are  plugging  and  in  this 
one  Irwin  certainly  took  advantage  of  the  fact. 

The  stunt  was  in  the  form  of  a  Government  postcard  with 
persons  being  invited  to  write  the  name  Harry  Richman  as 
many  times  as  possible  on  the  back  of  the  card.  To  the  ones 
writing  the  actor's  name  the  most  number  of  times  a  five-dollar 
gold  piece  was  presented  with  the  next  five  receiving  free  tickets 
to  witness  the  picture. 

This  stunt  differed  from  the  usual  method  by  having  it  con- 
ducted through  the  newspaper.    The  newspaper  announced  it 


in  detail  as  well  as  telling  all  would-be  contestants  to  procure 
the  Government  postcards  at  the  Post  Office.  By  conducting 
the  stunt  through  the  newspaper  columns,  it  saved  the  theatre 
the  expense  of  having  cards  printed  and  distributed.  The  news- 
paper also  contributed  four  excellent  stories  on  the  idea — al- 
ways mentioning  title  of  picture,  theatre  and  playdates. 

With  the  co-operation  of  the  newspaper  secured,  it  was  a 
pretty  sure  thing  that  the  contest  would  receive  a  great  deal 
of  attention  and  the  vast  amount  of  cards  that  flooded  Waite's 
office  the  day  after  the  first  notice  appeared  spoke  well  for  a 
successful  run  of  the  film.  And  Waite  wasn't  disappointed  either. 


Kane  and  Eberly 
Landed  Free  Space 
In  Redwood  Paper 


Show  selling  of  the  type  that 
you  would  expect  from  a 
showman  of  Tom  Kane's  cali- 
bre has  been  shown  often  on 
these  pages.  In  the  past  we 
have  presented  many  accounts 
■■  of   his   work   and   the   always 

good  results.  No  matter  what  local  event  comes  up  in  Redwood 
City,  Cal.,  Kane  is  right  there  getting  in  his  plug  for  the 
Sequoia  Theatre. 

A  prominent  figure  in  the  affairs  of  all  the  local  organizations, 
he  has  access  to   nearly   everything  in  the   city   and   manages 
always  to  keep  his  house  before  the  public.    In  the  cut  we  are 
showing,     an     idea 
will  be  obtained  of 
how  Kane  and  Clin- 
ton Eberly,  his  as- 
sistant,    work     to- 
gether   to    corking 
results. 

During  Kane's  re- 
cent vacation,  Eb- 
erly, who  has  been 
under  his  tutelage 
for  some  time,  saw 
an  opportunity  to 
land  plenty  of 
stories  in  the  news- 
paper about  the 
house.  It  seems  that 
the  local  daily  had 
just  opened  a  new 
plant,  so  he  insert- 
ed a  special  ad  in 
the  paper  offering 
congratulations. 
The  paper  execu- 
tives were  so  pleased 
that    they    decided 

to  work  a  special  page  around  the  ad  and  you  can  see  what  a 
corking  effect  it  created.  With  the  circulation  for  this  edition 
entirely  free,  every  one  in  Redwood  City  and  the  surrounding 
territory  received  a  copy  and  it  was  a  sure  thing  that  they 
would  look  at  the  ad.   Which  they  did. 

Showmanship  of  this  sort  does  much  to  cement  the  friend- 
ship between  the  local  newspaper  and  the  theatre  and  we  know 
that  if  the -opportunity  ever  arises  whereby  you  too  can  cash 
in  on  a  stunt  like  it  you  will  more  than  take  advantage. 


SEQUOIA  THEATRE 


CftEATTJt  TALIIE  SEASON   SHUTS   ft    AUCUST 


"THE  CREAM  IN  HIS  COFFEE!" 

"And  right  here  I  want  to  say  that  nowadays  you 
don't  have  to  be  a  showman;  just  take  some  brick  and 
mortar,  build  a  theatre,  join  the  MANAGERS'  ROUND 
TABLE  CLUB  of  MOTION  PICTURE  NEWS  and 
Uncle  Sam  places  the  bible  of  show  business  on  your 
desk.  If  then  you  can't  put  the  showhouse  over,  learn 
a  song  and  join  some  chorus  if  you  want  to  stay  in  the 
show  business.  And  this  comes  from  one  in  the  show 
business  thirty  years.  I  look  for  the  NEWS  each  week 
as  I  do  my  coffee  every  morning."  R.  S.  A. 


August    2  3 ,    19  3  0 


Motion  Picture  News 


75 


MANAGE!?!'  KCUND  TADLE  CLUB 


Phil  Fourmet  Puts 
On  Novel  Trailed 
Presentations    Also 


To  make  sure  that  his  pa- 
trons are   completely  sold   on 
his    coming    attractions,    Phil 
Fourmet,    manager    of    the 
Colorado   Theatre    in   Pueblo, 
Col.,  sees  to  it  that  he  has  a 
couple  of  special  novelties  to 
add  to  his  trailer  presentations,   and   his   work   on   "The    Big 
House"  advance  trailer  proves  to  us  that  he  rates  pretty  high 
around  his  district. 

The  trailer  was  presented  through  an  organ  presentation. 
Two  men  made  up  as  convicts  were  seated  behind  the  scrim 
and  spotted  from  above  with  green.  A  slide  was  thrown  on 
the  screen,  making  them  appear  to  be  in  cells.  Over  the  "non- 
sync"  the  Prisoner's  Song  was  played,  accompanied  by  the 
organist. 

At  the  end  of  the  chorus  which  was  used,  the  operator  shot 
into  the  first  prison  scene  in  the  trailer.  The  unique  way  of 
presenting  this  talking  trailer  had  a  very  good  effect  and  added 
much  interest  in  the  picture. 

This  novel  mode  of  presentation  had  the  desired  effect,  as 
Fourmet,  watching  the  people,  noticed  the  intense  interest 
which  his  stunt  occasioned.  Listen,  Phil!  Why  don't  you  give 
us  the  dope  on  a  few  more  of  your  presentations  so  that  we  can 
pass  them  along  to  the  rest  of  the  Club?  And  when  you  shoot 
us  in  a  few  lines  on  it  include  your  photograph. 


Bernie  Satz  Gave 
Away  Cuckoo  Clock 
As  Special  Treat 


Making  double  use  of  his 
stunt  on  "The  Cuckoos"  en- 
abled Bernie  Satz,  manager  of 
the  Casino  Theatre  in  Ware, 
Mass.,  to  let  his  house  in  for 
some  additional  publicity,  to 
say  nothing  of  the  good-will 
and  extra  business  that  the  stunt  occasioned. 

As  he  felt  that  the  most  logical  display  he  could  create  on 
the  film  should  be  worked  around  a  cuckoo  clock,  he  purchased 
one   from  a  local  dealer.    The  clock  was   placed   on   a   beaver 

board  in  the  lobby  which  car- 
ried a  display  showing  the 
stars  in  the  picture  and  the 
selling  copy.  A  sign  on  the 
bottom  of  the  display  stated 
that  the  clock  would  be  given 
away  to  the  person  sitting  in 
the  "lucky  seat"  on  a  desig- 
nated night. 

The  card  created  a  lot  of 
word-of-mouth  comment  and 
many  persons  made  special 
trips  to  the  theatre  to  look  at 
the  clock.  Anticipating  such 
a  move,  Satz  arranged  to  have 
the  young  man,  who  may  be  seen  in  the  photo  we  are  showing, 
act  aa  cuckoo  feeder"  and  as  the  bird  would  poke  out  its  head 
and  cuckoo  the  time  the  youth  would  make  ludicrous  attempts 
to  stuff  bird  seed  down  the  feathered  throat.  This  angle  had 
them  all  laughing  and  did  a  lot  to  keep  interest  in  the  film 
pepped  up.  The  children  especially  displayed  plenty  of  interest. 
On  the  night  that  the  clock  was  scheduled  to  be  given  away 
the  house  was  jammed  and  Satz  reports  that  though  the  clock 
set  him  back  twelve  dollars  and  a  half  he  was  more  than  re- 
paid for  his  investment.  We  are  passing  this  one  along  in  the 
event  that  you  should  want  to  use  it  on  some  picture  sooner 
or  later.  As  we  feel  that  it  is  unnecessary,  since  nearly  every 
showman  knows  what  the  luck  seat  stunt  is,  we  have  not 
explained  it.  We  want  to  thank  Satz  for  passing  this  along 
and  we  hope  to  hear  more  concerning  the  work  he  is  turning 
out  in  his  district.     Keep  us  posted,  Bernie? 


■Mi    iWr-    -*  1 

iP  S9&&I 

*Z 

■  !^H 

1  iwm 

This  is  just  another  of  the 
million  examples  we  have 
shown  of  the  practicability  of 
showmen.  No  matter  where, 
when,  why  or  how  they  are 
confronted  with  a  situation, 
some  showmen  just  seem  to 
hop  right  over  it  and  come  through  with  colors  flying  in  the 
breeze.   Since  this  stunt  will  talk  for  itself  better  than  anything 


Credit  Bob 
For     This 
Not  So  Bad 


Gary 
One; 
Is   It? 


we  might  say  about  it,  we'll  let  you  look  it  over  and,  outside 
of  telling  you  that  it  belongs  to  Bob  Gary  of  the  Des  Moines 
Theatre  in  Des  Moines,  Iowa,  what  more  is  there  for  us  to  say? 
Some  stunt,  isn't  it?  Well,  it  would  pay  you  to  put  it  away 
in  your  tickler  file  of  "things  to  be  thought  of,"  because  even 
though  you  may  not  be  able  to  use  it  now  your  fellow  showman 
in    the    next   town    might    be    mighty   glad   to    get    ahold    of   it. 


♦50000 
SYSTEM 


In  order  that  there  be  no  misunderstanding  we'd  like  to  say 
that  Gary's  idea  is  a  gigantic  blackboard  and  persons  passing 
the  theatre  are  invited  to  write  their  names  under  the  heading 
reading  "The  Following  Des  Moines  Citizens  Wish  the  Greater 
Des  Moines  Theatre  Good  Luck." 

We  want  to  thank  Bob  for  passing  this  along  to  us  and 
we  know  that  when  his  house  re-opens  he  is  going  to  stage 
a  couple  of  surprises  that  will  find  their  way  to  the  pages  of  the 
Round  Table  Club  because,  as  one  of  our  active  members,  this 
showman  is  always  willing  to  pass  along  his  ideas  to  his  broth- 
er showmen  both  in  the  Club  and  on  the  Publix  Circuit. 


Weiss-Perlberg 
Continue  To  Turn 
Out  Corking  Work 


The  incorporation  of  Weiss- 
Perlberg,  meaning  Al  Weiss 
and  Jonas  Perlberg,  manager 
and  publicity  director  respec- 
tively of  the  Florida  Theatre 
in  Jacksonville,  Fla.,  are  still 
batting  them  out  to  the  out- 
field and  hitting  the  billboards  with  their  live-wire  work. 

When  they  played  "The  Unholy  Three"  a  lobby  stunt  of 
value  was  conceived  that  did  much  to  swell  box-office  receipts. 

A  huge  cut-out  of  Lon  Chaney  was  placed  in  the  lobby  ten 
days  in  advance  of  picture.  A  microphone  was  placed  inside 
the  cut-out  by  the  Chaney's  ear  and  a  loudspeaker  by  his  mouth. 

A  card  alongside  the  cut-out  suggested  that  people  talk  in 
Chaney's  ear  and  ask  him  about  the  picture — and  he'd  answer. 

The  electrical  apparatus  in  the  cut-out  was  hooked  up  to 
another  part  of  the  lobby  where  an  usher  was  hidden  from 
view.  As  he  received  the  questions,  he  would  respond  to  the 
best  of  his  ability. 

And  just  to  show  you  how  quick  they  are  to  cash  in  on  any- 
thing new  that  comes  into  Jacksonville,  we'd  like  to  tell  you 
about  the  tie-up  they  effected  with  the  local  Chrysler  dealer 
and  secured  a  new  eight  for  display  in  the  lobby  as  a  plug  for 
"The  Big  House." 

The  Chrysler  people  ran  12  two-column,  ten-inch  ads  in  both 
local  newspapers  and  also  had  six  readers.  They  distributed 
10,000  handbills  with  copy,  "The  big  attractions  at  the  Florida 
Theatre — the  new  Chrysler  Straight  "8"  and  The  Big  House." 

Chrysler  people  also  sent  out  2,000  postcards  to  a  preferred 
list  announcing  the  showing  of  the  car  and  the  current  attrac- 
tion at  the  Florida.  And  also  distributed  5,000  blotters  to  hotels, 
post  office  and  banks — and  placed  5,000  stickers  on  wind  shields 
of  autos  all  over  town.  Both  the  blotters  and  stickers  carried 
copy  relative  to  the  new  car  at  the  Florida  and  "The  Big 
House."  The  agency  bore  the  entire  expense  of  the  tie-up, 
which  resulted  in  mutual  benefit  to  both  the  agency  and  the 
theatre. 


76 


Motion  Picture  News 


August   23 ,    1930 


MANACE-lir  ROUND  TABLE  CLUC 


JOIN  NOW!! 

Here's  the  Blank 


. 


Application  For 
Membership  In 

"MANAGERS'  ROUND 
TABLE  CLUB" 

729   Seventh   Ave.,   New   York  City 

I    hereby   apply    for   membership   in 
the   Club. 

Name    

Theatre    

Address    

City    

State  

Position   

Wm.  A.  Johnston  "Chick"  Lewis 

Honorary  Chairman         Chairman 


WHAT  ARE  YOU 
WAITING  FOR? 


More  New  Members 


STAFFORD  JERSEY  is  the  manager  of 
the  Plaza  Theatre  in  Englewood,  N.  J. 
Working  with  such  wide-awake  showmen  as 
comprise  Hal  Sheridan's  division,  Jersey  is 
sure  to  turn  out  some  showmanlike  work. 
We  hope  that  when  he  sends  us  in  his  first 
contribution  he  will  also  include  his  photo 
and  a  little  dope  regarding  his  career  to 
date  in  show  business.  How  about  it  Staf- 
ford? 

-Wear    Your    Club    Pin!    !    !- 


DAVID  SILVERMAN,  manager  of  the 
Belmont  Theatre  in  the  Bronx,  is  by  no 
means  a  stranger  to  the  Club,  as  his  activi- 
ties have  found  a  place  on  our  pages  many 
times.  But,  in  order  to  be  right  in  style 
with  all  of  the  alert  showmen  of  today  he 
decided  to  jump  on  the  Round  Table  band- 
wagon. Even  though  we  know  him  pretty 
well  he  must  be  represented  first  on  this 
page.  And  now  that  you're  "in,"  Dave,  we 
are  sure  that  you  are  going  to  be  very  ac- 
tive. Right? 
Wear    Your    Club    fm!    !    ! 

C.  A.  DHARMAPALA  is  the  manager- 
operator  of  the  Broadway  Theatre,  Matara, 
Ceylon,  India.  We  are  indeed  glad  to  wel- 
come this  foreign  showman  ino  our  organi- 
zation and  we  hope  to  present  an  account 
of  his  work  on  our  pages  in  the  very  near 
future.  How  about  favoring  us  with  a  photo 
of  yourself  and  a  little  dope  on  your  career 
in  the  business,  Mr.  Dharmapala,  when  you 
send  us  in  your  next  conribution? 
. Wear    Your    Club    Pin!    !    I 

CHARLES  SCHLAIFER  manages  the 
Paramount  Theatre  in  Omaha,  Neb.  Those 
members  who  have  been  constant  followers 
of  the  Club  pages  will  recall  the  many  help- 


IT'S  VALUE  HAS 
BEEN  PROVEN! 


+ 


+ 


+ 


YOUR  AFFILIATION 
WILL  BE  A  CREDIT 
TO  YOUR  STANDING 


♦ 


♦ 


+ 


WE  INVITE  YOU  TO 
BECOME  A  MEMBER! 


ful  suggestions  that  have  been  forwarded 
us  from  Lincoln,  Kearney  and  Omaha,  as 
well  as  a  number  of  other  Nebraska  locali- 
ties— so  it  looks  to  us  as  though  we  have 
secured  another  wide-awake  showman  in  the 
person  of  Mr.  Schlaifer  who  has  already  an- 
nounced his  intention  to  be  active  by  his 
initial  contribution.  Keep  it  up,  Charles,  and 
let's  have  some  more  like  it. 


-Wear    Your    Club    Pin!    I    I- 


LEO  G.  FLANAGAN,  manager  of  the 
Elms  Theatre  in  Chicopee,  Mass.,  has  been 
a  constant  follower  of  Club  activities  for  the 
past  two  years.  Now  he  decided  to  hop  up 
with  the  rest  of  the  leading  showmen  and 
be  represented  as  an  active  member.  Wel- 
come into  the  Club,  Leo,  and  in  order  that 
we  might  be  able  to  give  you  a  regular 
intro,  how  about  a  photo  and  a  little  dope 
on  your  career? 

Wear    Your    Club   Pin!    !    ! 

ROY  DIAMOND  is  the  manager  of  the 
Redlands  Theatre  in  Redlands,  Calif.  Seeing 
so  many  showmen  enroll  from  "Sunny  Cali- 
fornia" Mr.  Diamond  decided  that  he  too 
should  be  right  in  the  front  ranks — so  he 
forwards  his  application.  Okay,  Roy,  and 
since  we  know  that  you  showmen  out  on 
the  Pacific  Coast  are  fully  capable  of  some 
excellent  work  we  look  to  hearing  from  you 
real  soon  regarding  your  activities. 

Wear    Your   Club   Pin!    !    ! 

BOB  GARY  manages  the  Des  Moines 
Theatre  in  Des  Moines,  Iowa.  Though  Bob's 
house  has  been  closed  temporarily  for  re- 
pairs, etc.,  he  displayed  great  showmanship 
by  a  little  stunt  when  the  house  closed.  We 
are  going  to  present  his  ideas  on  the  Club 
pages  in  some  of  the  future  issues — so  keep 
on  the  lookout  and  learn  what  this  show- 
man is  capable  of  doing. 

Wear    Your    Club    Pin!    !    ! 

DARBY  C.  JEWELL  is  attached  to  the 
Publicity  and  Exploitation  department  of 
Hoyt's  Theatres,  Limited,  in  Sydney,  Aus- 
tralia. He  is  proposed  for  Club  membership 
by  Lorry  Webb.  We  want  to  extend  him  a 
welcome  into  our  Club  and  the  fast  swelling 
ranks  of  foreign  showmen.  We  are  sure 
that  he  is  going  to  prove  as  active  as  the 
rest  of  his  fellow  showmen  from  Australia 
and  we  look  forward  to  hearing  from   him. 

Wear    Your    Club   Pin!    !    ! 

EDDY  HAYES  is  the  manager  of  the 
New  Dorp  Theatre  in  New  Dorp,  S.  I.  Mr. 
Hayes'  membership  boosts  us  our  enroll- 
ment from  Staten  Island  one  more  member. 
We  have  seen  a  lot  of  fine  showmanship 
come  from  his  part  of  New  York  and  we 
are  sure  that  he  must  figure  prominently  in 
it.  Drop  us  a  note,  Eddy,  and  let's  have 
your  slants  on  business  building. 

—Wear    Your    Club    Pin!    !     ! ■ 


Photos  of  Members! 

THE  Club  is  anxious  to  publish 
photographs  of  every  member 
and  would,  therefore,  appreciate 
receiving  as  many  as  possible  for 
use  in  future  issues  of  the  Club 
columns.  If  you  have  not  already 
done  so,  PLEASE  send  us  your  own 
photo  at  once.    Thank  you. 


August   2  3 ,    19  3  0 


Motion  Picture  News 


77 


COMPLETE    RELEASE    CHART 

Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have 
a  short-cut  toward  such  information  as  he  may  need,  as  well  as  information  on  pictures  that  are 
coming.  Features  which  are  finished  or  are  in  work,  but  to  which  release  dates  have  not  been 
assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  distributor. 
Where  they  vary  in  different  cities  or  towns,  the  change  is  probably  due  to  state  or  local  censor- 
ship deletions. 


28. 

8. 

18. 
25. 


AMKINO 

FEATURES 

Title  Star  Rel.  Date 

Cain    and    Artera E.    Gall-N.    Slmonov    June       6 

Children  at  tfea  New  D« F.     Gilliazova-Litkin     June 

unina    tspres.    £p,",a'     £■?,     ^ar- 

Demon  of  the  Steppea Saltykov- Podlesnaya     Jan. 

Fragment    •><    •«    Empire Nikitin-N.     Semenova     Jan. 

Law    of    Sib-Taiga Kevebul    Kima    - ■ 

Man    Irom    tne    Restaurant Tchekhov-Malinovskaya      Jan.       4.. 

Old   and    New    ....  Martha   Lapklna   •  ,  a,y      ,V  " 

Pamir.   Record  of  Expedition July     «.. 

Turksib     Educational      May     24 . . 

Coming  Attractions 

Title  Star 

Jimmy    Hlgglns      A.     Buchma     

Living    Corpse,    The V.     Pudovkln     

Razlom    M.    A.    Narokov    

Soil    S.  Svashenke   

Spring     Educational      

Storm   Over  Asia V.    Inklzhlnov    Sept 

Transport   of    Fire G.    Kuznetsov    


Length 

Foot    Mlns. 
..7202... 78.. 

..5516 

..5631 ...65.. 
..6800. ..75.. 
..7000  ...78.. 


Reviewed 
June     14 


Mar.    15 
Feb.  "7 


..6000  ...67. 

.69?! 76.. 

..6000 

..4900... 60.. 


.Jan.     IS 
.May     10 


.7152. 


BIG  4  FILM  CORPORATION 


Title  Star 

*t§Bar   L    Ranch    (A.T.) Buffalo    Bill.    Jr. 

•tSBeyond  the   Rio   Grande   (A.T.)J.    Perrin 


Rel.  Date 
.July      29 


•flCanyon    Hawks    (A.T.) 
•tlFirebrand    Jordan    (A.T.). 

•t§Ridin'    Law    (A.T.) 

♦tlTrails  of   Danger   (A.T.).. 
•tSTake  the    Heir    (A.T.) 


.Yakima   Canutt    ... 
.Lane    Chandler    ... 

.Jack   Perrin    

.Wally   Wales    

.  Edw.    E.    Horton      . 


•t§Would  You  Believe  It?  (A.T.)  Walter    Forde 


...Apr.      15. 

Aug.     26. 

June      23. 
...May 
.    .   Sept 

Jan. 

....Mar. 


Feet 

.5400 

.5400. 

.5400. 

.5400. 

12. ...5600. 

5400. 

15 5700 

15. .  .6  reeh 


Mins. 
...56 
...60 
...60 
...60 
...62 
...60 
...63 
...60 


Reviewed 
..Aug.  23 
..June    7 

.'.'July"  26 
..July     7 


COLUMBIA 


(Available   sound-on-film   and   sound-on-dtsc) 

FEATURES 


Title 
•tiAround  the  Corner   (A.  T.).. 
•tICall  of  the   West   (A.   T.).. 

•t§Gullty7    (A.    T.) 

•HHell's     Island      (A.T.) 

•t$L»die«  -'  Leisure  iA  T.) . . 
•tiLoae  Rider.  TW  (A.  T.).... 
•t§Ladies  Must  Play  (A.T.)... 
•tf Melody  Man,  The  (A.  T.).. 
•flMurder  on   the    Reof    (A.   T.) 

•^Personality    (A.   T.)    

•tSPHnc*  of  Diamond*  (A.T.).. 
•fSRoyal    Romance,   A    (A.   T.).. 

•t§Slsters     (A.     T.)    ...    

•HSquealer,    The    (A.    T.) 

•tSSoldiers    and    Women    (A.    T. 

M§Temptatlon    (A.T.)    

•tS Vengeance  (A.  T.)    


Length 
Star  Rel.  Date       Feet 

.Sidney- Murray     Apr.     26 6356. 

.  Revier- Matt    Moore     May     10 6500. 

Holland- valli      Mar.      3 6371. 

.Sebastian- Holt-Graves     July    16 7462.. 

,  stanwv-k   f;- aves-snerman      . .  Aor.  5...   97?7. 

.  J  eaes- Reynold*    Jum  •....MS*.. 

,N.    Hamilton-D.    Sebastian. .  .Aug.       I 

.Collier.   Jr. -Day. St.    Polls    ...Jan.     25 6386.. 

Revier-  Livingston     Jan.      19 5400.. 

.Starr-Arthur    Feb.     18 6304.. 

Ian    Keith-Prlngle    Mar.    26 6383. 

Collier-Starke      Mar.     17 6359.. 

.  ODav-0  Nell     June  IS. ..(284... 

.Holt-Revler-Davy     Lee Aug.     20 

)  Pringle-Wlthers        Apr.     30 6671. 

.  Wilson. Gray-Perey     June       6 6279. 

Holt-Revler-Straaie Feb.     22 6160. 

Coming  Attractions 


Mlns. 
...71. 
...72. 
...71. 
..67. 
.    103. 


..71. 
..60. 
..70. 
...71. 
.63. 
70... 

".70 

...70 

...68 


Reviewed 
..May  3 
..May  31 
..Apr.  12 
.July  16 
Apr.  19 
My      IS 

'.Feb.  15 
..Feb.     I 

.Mar.  I 
..May  17 
.  May  31 
.June     28 

.'.May  17 
..June  28 
..Mar.    I 


Rel.  Data    Length    Mint.    Reviewed 


Title  Star 

tsAfrlea    8peaks    (A.    T.) 

ISArlzoaa     (A.T.)     

♦t§Brothers   (A.T.)    Bert    Lytell     

*t§Charley's    Aunt    (A.T.) Charles     Ruggles     

•t§Crlmlnal    Code,    The    (A.T.) 

•t§Dlriglble     (A.T.)      Holt-Graves      

•t§Fi(ty    Fathoms     Deep     (A.T.) 

•}§Flood.     The     (A.T.) 

•fSFor  the   Love  of   Lll    (A.T.)..Mulhall-Sally    Starr-Elliot     Nugent 

•t§Good    Bad    Girl    (A.T.) 

*t§Jazz     Daughter!     (A.T.) 

•t§Last   Parade.    The    (A.T.)    

•tSLast  of   the  Lane  Welf  (A.T.).  Lytell-Patsy    Miller    Aug.     26 

*t§Llon   and   the   Lamb.    The    (A.T.) 

•f 5 Madonna  af  the  Streets  A.  T.) Evelyn     Brent     

•t§Man    From    Hell's    River    (A.T.) 

*t§Meet    the    Wife    (A.T.) 

t§Mlracle   Woman.   The    (A. T.). .  .Barbara     Stanwyck     

*t§Parls     Nights     (A.    T.)     Barbara    Stanwyck     

•t§Raln  or  Shine  (A.  T.) Joe    Cook-Joan    Peers July   26 

•tSRoad    to    Broadway     The 

*t§Subway    Express.    The    (A.T.) 

MSSweerhearts  on  Parade  (A.  T.J.Alice    White-Lloyd    Hughes 

•tf  Tollable     David     (A.T.) 

•tSVirtue's    Bed     (A.T.) 

*t§Woman   Who   Came   Back.    The    (A.T.) 


SOUND  SHORTS 


Rel.    Date 
21.... 
5. 


Title  Star 

•t Alaska    Knlohts    ..       Krazy   Kat  Cartoon May 

*t§Arctie    Antics    (A.T.) June 

•i Autumn  D Isney    Cartoon    Feb. 

•§tBamyard    Battle     (A.T.) Mickey    Mouse    Apr. 

•t§Barn     Dance     (A.T.) Mar. 

't Cannibal     Capers     Disney    Cartoon    Mar. 

•tCat's    Meow.    The    Krazy    Kat    Kartoon Jan. 

*t§Continental    Evening,    A Fay    Marbe    Feb. 

•fDesert    Sunk    Krazy    Kat    Kartoon Mar. 

*t$Do    It    Now    Clark   &   Bergman Jan. 

,t§Frollicking    Fish    (A.T.) Disney    Cartoon    May 

"tfGalloping    Gaucho     (A.T.) Feb. 

't§Haunted     House     (A.T.) Aug. 

•t§Hawallaas    Columbia-Victor   Gem    Aor. 

•fSHonolulu    Wiles    (A.T.) July 

*t§Jailhouse      Blues      (A.T.) 

•tfJazz     Fool     (A.T.) July 

•JtJazz    Rhythm    Krazy    Kat    

'tIJungle     Rhythm     (A.T.) July       19. 

•t§Karnival    Kid    (A.T.) May      23. 

*t§Marlonertei     Tony  Sarg   Mar.      12. 


Lenoth 
I    reel. 


Reviewed 
July     12 


13 I  reel. . 

25 I  reel . . 

14 

13 1  reel.. 

2 1  reel.. 

12 1  reel.. 

27 !  reel.. 

29 1   reel.. 

8 

14 

I 

9 I  reel. . 

17 


.July     5 


5.. 


Aug.  16 

reel ......  July  26 


*t§Mickey's     Follies     (A.T.) June 

■(^Mickey's    Choo    Choo    (A.T.) June 

'tSMonkey     Melodies     (A.T.) Apr. 

*t§Night    (A.T.)     July 

•tOld   Flame.   An Krazy    Kat    Kartoon Apr. 

*t§Op'ry    House    (A.T.) Mar. 

*t§Plane    Crazy     (A.T.) Feb. 

*t§Plow    Boy     (A.T.) May 

"TsRadla-Tors       Utica    Jubilee   Singers FeD. 

"tslow    Beau     Krazy    Kat    Kartoon Feb. 

*t§Spookeasy Krazy    Kat    Kartoon Jan. 

•jsSpike    Speaks     Frank    Moulan    Mar. 

•tsStage    Door    Knights Buddy    Deyle    Apr. 

'tistage    Door    Pest Boyce    Combe    Jan. 

•tfSteabmboat    Willie     (A.T.) Jan. 

MSSummor     Silly   Symphony    Jan. 

•HTalking    Screen    Snapshots         Released    twice    a    month 

*t§When   the   Cat's   Away    (A.T.) Apr. 

*t§Wild    Waves    (A.T.) Aug. 

EDUCATIONAL 

SOUND  SHORTS 

(Available  sound-on-film  and  sound-on 


26 

20. . . 

10 

31 

24 

28 

28 

9.... 
26... 
27... 
30  .. 
26... 
23... 

.  1  reel . . . 
.  1   reel . . . 

. .  1  reel. . . 

' '. ',  Feb.' '  i 
...Mar.   1 

15   , 
31 

.     Feb.     1 

16... 

II.. .. 

.  1  reel . . . 

...Feb.     1 

15 

Title 

Average    Husband    (A.  T.)... 

•t§Bittei     Fnenus    iA.     I.) 

'TsBlg  Jewel  Case,  Tha  (A.T.). 

•ts Bulls   and    Bears   (A.T.) 

•tiBully    Beef    

•fSLamera    sny    (A.T.)     

•t§Campus    Crushes    (A.T.) 

'tCavlar         

Chop  Suey   

•tiChumps.     The     (A.T.) 

•t§Codflsh    Balls    

•t§Dad    Knows    Best    (A.T.) 

•T.-Drummlng    It     la    (A.T.) 

•t§Fat   Wives   for   Thin    (A.T.). 

Flying     Trip     

•tiFollow  the  Swallow  (A.  T-). 
•tSFrench    Kisses    (A.T.) 

French    Fried    

Freshman's    Goat.    The    (A.T. 

*t§Goodby   Legs   (A.T.) 

*t§Good   Morning,  Sheriff  (A.T.) 

•t§Hail   the   Princess    (A.T.) 

•t  Hawaiian     Pineapples     

♦»m»  Trumned  Her  Ace  (A.T.) 
•tSHello    Television    

His    Error    (A.T.)    

*t§Honeymoon    Zeppelin    (A.    T.) 

•t§Honk   Your   Horn   (A.T.) 

•HHot    and    Hew    (A.T.) 

•tHot   Turkey    

•tSHow'j    My   Baby    (A.T.) 

•t  5  Hungarian    Goulash     

*t Indian      Purtdtnq 

Johnny's   Week    End   (A.T.).. 

*t§Kangaroo     Steak     

•tt-Matfh    Play    (A.T.) 

•t§Monkey    Meat    

'Museum    of    Art.    A 

•t§Oh    Darling    (A.T.) 

•t§Peace  and    Harmony    (A.T.)    . 

•tIPolished    Ivory    (A.T.) 

•♦Pretzels  

*t§Prlze    Puppies    

*t<jRadio    Kisses    (A.T.) 

•tRoman   Punch    

•tSScatch     (A.T.)     

Si,    Si.    Senor    (A.T.) 

•tSpanish    Onions    

•+§Sugar    Plum    Papa    (A.T.).. 

"t§Swlss    Cheese    

•t§Troilhl»     For    Two     (AT.) 

Vacation  Loves  (A.  T.)    

•t§  Western    Knights    (A.T.).... 


Star  Rel. 

.Clyde-Moorhead    Sept. 

.  i-dinoeii-Mcrnail      Apr. 

.  Lambert.  Kelsey-Garvla     Feb. 

.  Pollard-Clyde-Beebe    Mar. 

•  Terry  -toon     July 

.  Hamilton- Hlatt    Feb. 

Clyde-Beebe-Stuart    June 

Terry-  Toant     Feb. 

.Terry-Toon     Aug. 

.  Beebe-Clyda    July 

.  Terry  toon    June 

Hoi  met- Bolton    Mar. 

.  McKee-Smalley     Jan. 

.  Beebe-Barraud-Clyde    May 

.Hodge   Podge   Sept, 

.Lloyd    Hamilton    Apr. 

.  Collins- Boyd    June 

.Terry-Toon     Sept. 

.  Cooke-Shockley      Sept. 

.Pollard-Stuart     July 

.Lloyd    Hamilton    May 


Boley-Colllns 
Terrytoon 
Burke-Beebe    . 
.Clyde-Christy 
Barnes-Collins 


.May 

May 

....  Mar. 
....  Aug. 
Sept. 


Beebe-  Pollard      Apr. 


.Lloyd    Hamilton    Jum 

Goodwin-Crane    Jan. 

.  Terry-Toon    May 

.  Barnes-Collins-  McPhall    June 

.Terry-Toons     June 

.  Terry-Toon     Apr. 

.Johnny    Hlnes    Sept. 

.Terry-Toon     July 

Hagen-Dlegtl     Mar. 

.Terry-Toon     Aug. 

Hodge-Podge      Feb. 

Dover- McPhall-Petk    Feb. 

.  Lambert-Collins- McPhall      ...May 
.Lloyd   Hamilton    Mar. 

Terrv-Tnnns         Mar. 

■  Lloyd    Hamilton    Aug. 

.Beebe-Ouryea-Carewe    May 

.  Terry- Toon     Apr. 

.  Clvde-Revan-  McPhall       Jan 

.Tom    Patricola    Sept. 

.  Terry-Toon     Mar. 

.  Clyde- Rribbons    Feb. 

Terry-Toon     June 

Pnvmnnrt     MeKee     Mar. 

-Clyde-Betty    Boyd    Sept 

.Lambert-St.    John-McPhall. . .  Apr. 


-disc ) 

Length 
Date   Feet..  Mlns. 

7 

27 1609 18. 

23...  1480 16.. 

2. ...1838. ...20. 

IS I  real  .. 

9 1480 16. 

15... 1929... 21... 

23 659 7. 

24 

•..,.1688... .21.. 

15 576 6. 

30 1840 20. 

26 1600 18. 

25. ...I960. ...22. 

7 

27 1688 10. 

15 1 684....  Id. 

7 

7 

27....IMI....22. 
.1735... 19.. 

.1573 17. 

..602 7. 

.1895 21. 

.1844 20. 

.1750 20. 

.1076.... 22. 
.I7IS....I9. 

.1528 17. 

4 604 7. 

22 1667 19. 

29 515 6. 

6 576 6. 

14 

27...  I  real.. 


-Feb.  22 
.Feb  .22 
Jety  II 
(■•d.  22 

Juao  M 
Fab.  22 

""'it 


.ji 

"Apr'.' 12 

..Jan.  26 
..May  31 


.Apr.  18 


25. 

II... 

18... 

23.. 

17... 

14... 
13... 
M... 

12.. 


.2«n2 22. 

10 548 6. 

...  I  reel 

16 1565 17. 

18.... 1660.... 18. 
16 IB12 IR. 

9 623 6. 

3. ...1724... .19. 

4. ...1891... 21.. 

20 560 6. 

19  ...1961.... 22.. 

21 

23 637 7. 

16 19*2 21 

I....  547 6. 

9 1127..  .17. 

28 1904.  ...21. 

20 1661 20. 


..Jaty  12 
June  14 


.May  24 
.Apr.  12 


.Apr.  26 
.Jum  ft) 
.Jan.  II 


.Apr.  26 
.Feb.  22 


.  Feb.  I 
.May  10 
.  Mar.  20 
-Apr.  5 

Julie  "J4 

Apr.  26 

.Jan.   4 


.Feb.  I 
!  Mar'.' 29 
.Apr.  5 


FIRST  NATIONAL 

' Available    sound-on-disc   only) 


Title 

•t§Baek    Pay    (A.T.) 

■HBrlde  of  Hie   Regiment  (A.T.) 

*t§Broken    Dishes    

*ts>Dawn    Patrol.    The    (A.T.)... 

•t§Fllrtlng     Widow    (A.T.) 

•t§Furles     (A.T.)      

•t§ln    the    Next    Room    (A.T.).. 
•t§Lllles    of    Field     (A.T.)     ... 

•t§Loose    Ankles    (A.T.) 

•t§Murder   Will    Out   (A.T.) 

*t§Naughty    Flirt    (A.T.) 

•t$No.    No.    Nanette    (A.    T.)    .. 
•t§Notorlous   Affair,   A   (A.   T.).. 

•t§Numbered    Men    (A.T.) 

•t§Other    Temorrow    (A.T.) 

•tlPlaylng    Around    (A.T.)     

*t§Road  to  Paiadlse.  The  (A.T.). 

•t«Sally   (A.T.)    

t§Show  Girl   in  Hollywood  (A.T.) 
•t§Son   of   the    Gods    (A.T.I 

•tSSong  of  the   Flame  (A.T.) 

•tlSpring     Is     Here     (A.T.) 

•HStrlctlv     Modern     (A.T.l 
•tSSweethearts  and  Wives    (A.T.). 

•♦Wv/eet     Mama     'A.T.) 

•t§Top    Soeed    (A.T.) 

•t§Way  of  All   Men,  The  (A.T.). 


FEATURES 

Jtar  Rel. 

Connne     Griffith June 

Segal -PMaeen     .June 

.Young-Withers     Dec. 

Barthelmess- Fairbanks.     Jr..  Aug. 

Dorothy    Mackalll     May 

Warner-Wilson     Mar. 

Jack    Mulhall      Jan. 

Corinne      Griffith Jan. 

Fairbanks.    Jr.-Young    Feb. 

Mulhall- Lee      Apr. 

Alice    White     Oct. 

Claire-Gray    Fen. 

Bill  ie     Dove     May 

Nagel-Claire     Aug. 

Blllle    Dove Feb. 

Whlte-Mnrrls       Jan. 

Young-Mulhall      July 

Marilyn    Millar    Jan. 

White-Mulhall      Apr. 

Rich.      Barthelmess     Mar. 

Gray-Claire    May 

Claire-Gray     Apr. 

Dorothy    Mackalll    Mar. 

Bill  Ie    Dove    June 

Alice     White  July 

Brown-Chalre-Whltlng     Aug. 

Fairbanks,  Jr. -Revier   Sept. 


Length 

Date 

Feet. 

.Mins. 

Reviewed 

1.. 

.5672. 

...53. 

.June 

7 

22.. 

.7418. 

82. 

.SIJV 

24 

1 

.Not    Set.... 

t 

10... 

. . .  not 

..July 

19 

II... 

.6664. 

..74.. 

.Juno 

7 

16.. 

6606. 

...73. 

.Apr. 

7fl 

26.. 

.6336. 

...70. 

.  .Apr. 

11 

5.. 

..5979. 

...67. 

. .  Dec. 

?l 

2.. 

..6190. 

...68. 

..Mar. 

8 

6.. 

..6200. 

...69. 

..Apr. 

19 

12.. 

16.  . 

.9108. 

..101. 

.Jan. 

II 

4.. 

..6218. 

...69. 

.  .Mav 

A 

3.. 

...72. 

.   June 

7 

9.. 

.5810. 

-.64.. 

.Jan. 

4 

19.. 

.6003. 

...66. 

.Aor. 

.1 

20... 

.6*35. 

...M. 

..July 

I 

12.. 

.9277. 

..103. 

.Dee. 

2R 

20.. 

.7213. 

...80. 

.May 

3 

9. . 

.8*<U. 

. . .92. 

.Fob. 

A 

25.. 

..6501. 

...72. 

.May 

s 

IS... 

.6386. 

..71.. 

.Apr. 

28 

2.. 

.5632. 

...83. 

.May 

II 

15.. 

.7000. 

...77. 

June 

7 

6... 

.5012. 

..55.. 

.July 

19 

24... 

.July 

»l 

7.. 

.6032. 

...70. 

26 

*Meana   synchronized   score. 


fMeans   sound   effects.    §Means   voice    (including   dialogue   and   incidental   songs). 
All-Talker.    P.T.  means  Part-Talker.    D  means  disc.    F  means  sound-on-film. 


A.T.    after   title   means 


78 


Motion  Picture  News 


August    23,    19  3  0 


Tltli 

•tSAdios    (A.    T.)    

•t§Bad    Man,    Tht    (A.T.) 

•UBrloht    Lights    (A.T.) 

#t§Captaln    Blood    (A.T.) 

*T§College    Lovers    (A.T.) 

•t§Father's    Son    (A.T.) 

•tsGirl    ot    Gulden    west    lA.T.i 

MIGoIng  Wild  (A.T.) 

•t§Gorllla,   The    (A.T.) 

*t§Honor    ot    the    Family.    The 

(A.T.)    

•t§Hot   Heiress,  The   (A.  T.)... 

MsKlsmtt  (A.T.)   

•t§Lady  Who  Dared.  Tha  (A.T.) 
•fsLittle     Caesar     (A.T.i    .. 

♦t§Men   In  the   Sky   (A.T.) 

•tSMother'a   Cry    (A.    T.) 

*t§One  Night  at  Susie's  (A  T.) 
*f§Misbehaving  Ladies  (A.T.).. 
•t§Right  ot    Way,    Tha    (A.T.). 

M5Searlet   Pages  (A.T.)    

*t§Sunny    (A.T.)    

•tSToast  of  tha  Legion  A.(  T.). 
ItSTruth  About  Youth  (A.T.).. 
*t§Widow  irom  Chicago  (A.T.). 
*t§Woman   Hungry   (A.T.) 


Rel.  Date       Lengtn 


Reviewed 


July    5 


Coming  Attractions 

Star 

Richard   Barthelmess    

Huston- Revier      Oct. 

Dorothy    Mackaill     Sept. 

James     Rennie     

,  Whiting- N ixon      

■  J  an  ney-  Stone  -Rich     

Harding-Rennle 75. ..June    21 

Joe    E.    Brown Aug.  23 

Joe    Frisco    Nov.     16 

Walter    Huston    

.  Lynn- M  Vinson    

Otis    Skinner    

,  Billle    Dove     

Edw.   G.    Robinson 

Irene    Delroy-Jack    Whiting. 

Peterson- Manners     ... 

Dove- Fairbanks.    Jr... 
.Lee-Lyon     

Nagel- Young     Oct.      19. 

Ferguson-Nixon     Sept.     21 

Marilyn    Miller    

Clare-Pldgeon    Nov.       9. 

Young-Tearle     

.Alice    White    

.  Lee-Kohler-Blaekmer     


Nov. 


Sept.    28. 


Aug.     9 


FOX  FILMS 


ritle 

fSAre  You  There?  (A.T.). 
t&Arlzona  Kid.  Tha  (A.T.) 
t§Big  Party.  The  (A.T.I. . 
nburn     Reckless    (A.T.) 


(All  releases  sound-on-film  and  sound-on-disc) 

FEATURES 

Star  Rel.  Date      Feet 


SfCamee     KifDy     (A.T.). 
•t§Cheer    Up   and   Smile. . 


..  Lillio- Garrick      Dec. 

..baxter- Maris     Apr. 

Lee-Carol- Albertson   Feb. 

..Edmund     Lowe     May 

. .  Terns- Murray  Jan. 

..Lee-Lake-Baclanova     June 

•MCltY    Slri    (P.T.) farreti- Duncan  Feb. 

•tscommon    Clay    (A.T.) Bennett-Ayres-Marshall    Aug. 

MSCrazy    That   Way    (A.   T.) Bennett- MacKenna     Mar. 

•tioouole  Cross  Roads  (A.  T.)    .  Amos-Lee     Apr. 

•t§Fox    Movietone    Follies  ot    1930 

(AT)        Special    Cait    May 

•t§Good    Intentions    (A.T.) Lowe-Churchill     . . June     29.. 

•tSGolden    Calf    (A.T.) Carol-Mulhall-Brendel     Mar.     16 

•t§Happy   Days    (A.T.) Special    cast    ..  Mar. 

4§Harmony   at    Heme    (A.T.)....  Collier,    Sr.-Churchill 
»6Hlgh    Society    Blues    (A.T  ) . . .  Gaynor-Farrell   


27.... 7450.. 
23.... 6482.. 
1 1.... 7400.. 
12. ...6120.. 

22 5600.. 

16. ...6171.. 
17. ...7961.. 

30 5828.. 

20 5800.. 


Jan. 
Mar. 


4 7422.. 

6340.. 
.6552. 
.7526. 
.6395. 
.  6750 . 


5500 
..6745 

. . 0K4U , 

.7246. 
..6500. 
.5566. 
..5600 
.6600. 
15.... 4800 

26 6925 

8.... 8300 


gth 
Mlns. 

.'.83.'. 
..72.. 
..82.. 
..68. 
..62. 
..69. 
..88. 

.64.. 

.64.. 

.84.. 

.70.. 
..73. 
..84. 
.70. 
..75. 


...72. 
..  oo. 
...81., 
...72. 
...64. 
...62. 
...70. 
...60 
...76. 
...92. 
...92. 
...82. 
) 


•tSLast  of  the   Duanes   (A.T.)...0'Brien-Loy-Browne      Aug. 

•tint's   Go    Plaoas    (A.T.)   Wagttafl-Lant    Feb. 

•HLone    Star    Rangar    (A.T.)....  George    O'Brien Jan. 

•tSMen  Without  Women   (A.  T.).  MeKenna-MaeDonald     Feb. 

••INrt    Damaged    (A.T.) Moran-Byron-Ames      May 

•tsnne    Mad    Kiss    (A.T.) Oan    Jose    Moiica July 

•tiOn    the    Level    U.J.). ... Victor     McLaglen        May 

•t§On    Your    Back    (A.T.) Rlch-Warner-Hackett    Sept. 

•HRoagh    Romanca    (A.T.) O'Brien-Chandler    June 

•tlSky    Hawk    (A.T.)     ........  Garrlek-Chandler    Jan. 

•tlso  This  It  London   (A.T.)....  Will    Rogers    June 

MSSong    0'    My    Heart    (A.T.).-.  John    MeCormaek     Sept.     7 8243 

•USuch  Men  Are  Dangerous  (A.T.)  Baxter-Owen    Mar.       9 7586 

(Reviewed   under  title  of   "M»k   of  Lore"   In   Feb.    1.    1930,    Issue 

•tSTemole    Tower    (A.T.) MacKenna-Day      Apr.     13 5200 58. 

.         sitter.    (AT  )  Dresser- Patricola      Apr.       6. . .  .6442. . .  .71 . , 

•tlwiln    romnanv     (A  T.) Albertson-Warner-Lynn    July        6 7200. ...80. 

•tfwomen Everywhere    (A.T.>...Murray-Oorsay-Kellard     June      I.. .  .7500...  .83. 

Coming  Feature